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Hola, hola.

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Buenas tardes, buenos días, buenas noches para los que están viendo la repetición.

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Que el Señor les bendiga, que feliz que podemos estar acá con ustedes,

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nuestros emprendedores de fe, para poder tener una sesión nueva,

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una sesión más de 100x Academy.

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¿Cómo estamos? Sé que la semana pasada tuvimos un break

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porque estábamos en vacaciones con nuestras hijas que tienen su spring break,

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pero no hizo mucho spring, que digamos, mucho cambio de clima.

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Estaba un poco frío.

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Nos tocó. No sé quién de ustedes vive en Tampa. Estuvimos visitando allá y no.

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Sí, esperamos ya el calorcito que ya venga porque yo creo que Pipe también.

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Pipe aún más arriba, que está en Quebec.

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Uy, ha sido un invierno largo en Canadá, chicos.

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Así que mándennos su calorcito de donde sea que se conecten ustedes.

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Seguramente está el clima más bonito.

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Pero bueno, empecemos con share.

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Siempre nos gusta empezar las llamadas compartiendo alguna victoria, algún win, testimonio.

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En particular relacionados con nuestros negocios.

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Yo les decía, Sebas, yo sé que para los emprendedores de 100x,

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cuando entramos a las llamadas de más sabiduría a veces se mezcla

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porque para nosotros, para ustedes es un programa y reciben más sabiduría como un bono.

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Pero esta sí es la llamada de 100x donde hablamos todo de negocios.

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Entonces aquí nos encanta escuchar qué es lo que Dios está haciendo en sus vidas,

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pero en particular en sus negocios.

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Quizás que es algo que has tenido claridad.

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Estamos ya terminando la etapa de claridad.

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Empezamos con algunas etapas, ¿verdad?

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Era importante que estableciéramos la etapa interior de sanidad,

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pero también de fundamentos y después fuimos a la etapa de claridad.

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Así que si has tenido esa claridad, nos encantaría escucharla.

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Y celebramos cualquier cosa.

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No crean, chicos, que solamente puedes levantar la mano si has hecho algo supremamente grande

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o si has vendido un montón o has lanzado algo.

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No, cualquier avance es digno de ser celebrado.

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Somos una comunidad donde celebramos cuando estamos moviéndonos para adelante.

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Entonces si pudieron terminar un módulo, una estaca, si pudieron implementar,

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si pudieron trabajar con la IA del reino, cualquier cosa.

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Me encanta porque creo que veo a nuevos emprendedores que son bien, bien valientes.

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Y a ver, oh Mariciomi, bienvenidos.

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No sabía que ya estaban adentro.

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No me contaron esas noticias.

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¿Cómo están?

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¡Contentos, felices de estar con ustedes aquí por fin!

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¡Lo lograron!

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Estamos contentos, chicos, de estar acá.

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Y bueno, ser obedientes y hacer todo lo que tengan ustedes para ir a ese siguiente nivel.

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Así es, sí, qué lindo.

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Además que tenemos un súper testimonio que contarles.

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Tenemos un súper testimonio.

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Solo verlos desde el reto de sabiduría, yo siento que Dios nos habló y nos empezó.

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No sé, yo estaba como estancada.

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Yo había lanzado, yo había facturado, pero no sé, algo pasaba.

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Y verlos desde el reto de sabiduría, le digo, Omar, le digo, ya entendí lo que tenemos que hacer.

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Ya entendí solo con verlos, le digo, pero por supuesto que vamos a comprarles el producto

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porque eso es parte de mi lealtad, de mi fidelidad y de lo que Dios pone en mi corazón.

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Y no puedo ser infiel, si lo estoy aprendiendo.

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Aunque no lo haya comprado, lo voy a comprar con mucha más razón

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porque siento que de ellos está viniendo.

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Y lo que sentí que Dios me habló es que yo tenía que ponerlo a él de frente.

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Y me fui con un reto, hice un reto, chicos, ustedes no pueden creer.

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Tengo que contárselos.

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Solo invertí 350 dólares y hasta ahora hemos facturado casi 10 mil

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con 350 dólares de inversión, algo que nunca había pasado.

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¡Gloria a Dios! ¡Felicidades!

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¿De qué se trata el reto?

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¿De qué se trata este reto?

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You have to start with the order of the principles of God first, because we can start with whatever we want in life, but if we don't put God first, then the idea was that the person or the woman, because it was aimed at women, was to understand that you can have all the talents, all the skills, all the courses, the tools, but if you don't put the principle first, then that will always sabotage you.

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And I understood that with his free challenge of more wisdom, right? And no, it's wonderful. Until now we are entering people, but I am super happy because it is another sample that when you honor God, he will also honor you.

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When you make the decision to honor him, he will also honor you. And the truth is that I told him, well, sir, I'm going to do it. You know I'm a little scared because I've never gone head-on with you.

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Always like, when they are in my school, I already talk to them about that, but never like that, head-on, never. And I also had my fears. And that's why I said, well, I'm going to make this investment before entering with Pau and Seba, because you know that we want more.

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We want the personalized, we want the trips, we want everything with you.

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They already told us because we haven't told you all those ideas of the future that we tell you. So, there are guys who are here and who are entrepreneurial couples.

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The Lord, just as you had a revelation, the Lord also gave us that call to work with entrepreneurial couples. So, it's going to be next level. So, I love it.

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There we go with everything, guys, with everything. I told the Lord, you have to make us bill because we have to go to all levels, from the basics to the last. So, there we go. And super grateful with you and we are here.

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We are glad to see you Omar and Xiomi. And we love that you put into practice what you see, what you learn, and you are inspiring all the people who are here to do the same.

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I also want to highlight that, guys, to all who are here, that we take as an example Omar and Xiomi, because when I said they are brave entrepreneurs, because I see that they do not expect to have everything perfect, but they say what I learned.

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Imagine what I saw, what I saw from you in the challenge, we are going to do a challenge and forward. And many of us are sometimes in that paralysis by analysis, and we have talked about that in the workshop.

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So, thank you guys. I'm going to change the camera here for a second, but I'm glad to have you here. And I love that attitude, because that's what it's about, being an entrepreneur of faith, not an entrepreneur of fear, not an entrepreneur of perfection, but an entrepreneur of faith.

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And Xiomi just said it. We did it with faith, because there is no other. We have no other. We have to be brave. Obviously, we have to use wisdom, plan, build well that launch with the information we can, but then the other part is God.

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Because there is something that we cannot control, and it is the favor of God and the grace of God when you are obedient to the call that he has put in your life. So, let's learn from that. I love it. Who else? Do you want another share?

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Yes, let's take a couple more shares. Well, Pipe, you have your hand up, so let's go with Pipe. Go ahead, Pipe, tell us. Did you take mine? Oh, I'll do it. I thought you had done it. Sorry. There it is.

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Hello, guys. Thank you for giving me the floor. More than WIN, it's like a mix of things. We are going to define what it is. You know us because we do entrepreneurship for parents and children.

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However, in recent years, we have gone down a little bit because we feel that God is calling us to close. Well, we are in many entrepreneurships. When we entered CNX, we have done trading, we have done real estate, we have done other things.

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And one of the things that God called me was with the testimony that we lived with Andre, with my wife, in the clinic when she almost died. I started a book a thousand years ago.

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God told me, close it, close it before opening other things. So, I have been finishing the book. I have already finished the manuscript. It has been a win, I finished it recently.

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I am already in the review. I already have with whom we are going to do the publication. It is a girl from CNX, English, with whom we are going to do the publication.

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But then more things come to me. I say, ready sir, I already closed the book. And then right now it comes, ah, but the book has to be launched. But you are going to launch it because a program or some help is coming later.

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So, this WIN comes accompanied by a new wave, like, hey, I went up to this wave, and the one that comes behind is bigger. So, I am in that process of enjoying what has advanced,

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trusting that God is leading, but also not forgetting what is coming. And the workshop that they did, that we did,

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construye y lanza estuvimos enfocándolo en eso en bueno enfoquemos en el libro ejemplo de paternidad

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y todo eso por ahora un momento al lado el libro como lo vamos a lanzar a quienes vamos a lanzar

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que vamos a dar después entonces ha sido como una nueva abrir una nueva hoja de mil cosas que

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no habíamos pensado que yo no había pensado entonces bueno es entre win pero retos pero

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luchas y nada se quería como compartir eso super super pues ese es el roller coaster del

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emprendedor de esa montaña rusa y y es ahora estamos en terminando la primera fase de esa

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montaña rusa donde va para arriba porque está terminando y seguro después se viene algo bien

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emocionante también con el lanzamiento y luego van a haber curvas y se van a dar vuelta y todo

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pero esa es la vida del emprendedor de fe y acá estamos para acompañarte y sabemos que el señor

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tiene un propósito para ese libro si algo que yo he aprendido pipe con conceba yo creo porque

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como ustedes saben yo no me consideraba emprendedora es que siempre estamos creando

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los emprendedores somos creadores y invitamos a dios en eso entonces yo sé que tu corazón es

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buscar la dirección de dios como bueno señor que hago ahora con esto estoy yendo un paso a la

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vez pero que no te den miedo que si tienes en tu corazón hacer algo con ese libro somos creadores

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creamos tantas diferentes cosas ya yo miro atrás y digo guau cuántos productos y ofertas y programas

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hemos creado que a veces se me olvida hay personas que me dicen si yo estuve no sé que yo es cierto

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hicimos hemos hecho tanto y es siempre de bendición siempre es para impactar la vida

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de personas entonces pipe ustedes tienen un gran testimonio sigan adelante con ese corazón

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agradando al señor que siempre lo hacen y sé que que va a ser de bendición para muchos

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Felicitaciones Pipe, bueno uno más vamos con Maydeli, hola Maydeli cuéntanos cuál es tu share, tu win, tu testimonio, lo que quieras compartir con nosotros, tienes que quitarte el mute, no sé si estás por ahí

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Sí aquí estoy, un momento, estoy adentro del laboratorio,

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igual te escuchamos si quieres, sí aquí estoy,

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pues no sé si te acuerdas cuando me tomaron y les dije pues que pues todavía no tenía como mucha

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claridad de lo que quería hacer y todo y que sí sé lo que me gusta pero no sabía cómo hacerlo

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entonces el día que estaba compartiendo Denia su idea de traer a las mujeres y hacer los ejercicios

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y todo fue como que me vino algo así que me alumbra dije wow eso es lo que yo necesitaba eso es lo que

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yo necesitaba, si he hecho todas las tareas, he hecho todo, entonces lo que estoy pensando es que lo que voy a hacer es

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pues hacer eso que Denia me voy a tomar la certificación pero ya estoy tomando pasos ya

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tengo chicas que quieren empezar conmigo y entonces digo bueno entonces cómo le digo mi esposo pues

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cuando le dije me dijo pues vamos a hacerlo digo oh my gosh oh my god Dios ha sido tan bueno Dios

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ha sido tan bueno y gracias a ustedes y estoy muy contenta muy contenta muy contenta porque sé que

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esto es lo que Dios me está llamando porque quiero y el sábado que hubo un evento en la iglesia tuve

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ya confirmación completa de Dios estaba solo arreglando la iglesia recogiendo después del

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evento limpiando y se me acerca una chica empezamos a hablar oré por ella y me dijo que pues lo que yo

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siento verdad de que ella necesita sanidad de que ella necesita salir del hueco donde está y digo

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esta es la confirmación de que estoy en el camino correcto y de lo que quiero hacer para ayudar a

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llevar a mujeres desde no desde que no tienen su su identidad a tener identidad en Cristo so

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That was my testimony, because when I started in CNX, I didn't know if I wanted to do it or not, because I had no idea, and God has been so good.

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That stage of clarity that they gave me, that they put in the program, well, that was it, it gave me clarity.

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How good, I love it. Thank you for sharing, Maidely, how beautiful how the Lord confirms you through your husband and putting women with that need around you.

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And I love something, thank you Maidely, I wanted to mention something based on what Maidely shared, because it came to my mind that many times we look for all the steps, the clarity of everything.

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And they remember when God calls Abraham and tells him, go out of the land of Ur of the Chaldeans to the land that I will show you.

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And I also think of Joseph, I love the story of Joseph for entrepreneurs, because Joseph had a vision of a very young man, but that vision did not mean that he gave up.

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It was that the moon and the stars, that is, sometimes we have an idea and that is clarity. The only thing we need, that is the first step that Pipe mentioned, is to write the book, finish the book.

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Or maybe the step of action that Sion and Omar are saying, we are going to do the challenge, we do not have everything clear, but we are going to launch it in faith.

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Or Maidely saying, well, I already have that confirmation, I know what this is about women and their identity, and maybe we are not going to have everything clear.

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And precisely the Lord does so, because when everything is clear, we come to feel very confident.

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When God tells Hedeon, you have a very large army, and if you go with 300,000 men, you are going to think for our strength.

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With 30,000.

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With 30,000, I always add one more zero.

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That's something I do, I exaggerate a little.

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Well, thanks for the correction.

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In the podcast, you always have to correct me, because I tell him, why didn't you correct me?

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If I say something in the podcast that is not right.

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So, 30,000.

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The point is that if we feel very confident, it is likely that we are going to fall into self-sufficiency, into self-confidence.

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So, let's thank God when we don't have everything 100% clear.

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When we don't have everything 100% sure.

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When we are afraid, insecure, but with faith.

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Listening one step at a time.

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Listening, okay, you are going to do this, and do it.

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And you can't imagine how the steps of faith that we have taken have opened up opportunities.

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It's like, if we hadn't taken this, this wouldn't have opened up.

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So, maybe for you, you think, well, it's small.

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It's something, maybe not very big.

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It's a woman, there are two women.

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Do it.

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Start with what the Lord is putting in your heart, because you don't know how that person is.

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It's the key to connecting to the other step that God has for you.

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So, let's be obedient and take action.

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100%.

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And really, in our own experience, in our history, it has been like this.

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And there are times when we take the step and we don't see the results.

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But even in that, we can go back, months later, years later, and say,

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in that was God, because God didn't want me to go there.

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He wanted me to go here.

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So, the importance of moving, the importance of working with faith, of acting with faith.

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And the Lord will be directing our steps.

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That's what we pray for.

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As entrepreneurs of faith, we ask the Lord to be directing our steps.

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That's right.

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Well, tell me something in the comments.

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Is our camera freezing a little bit?

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Yes, is it freezing?

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Okay, more or less.

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Can I change it?

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I'm going to change it back there.

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What I can do is change it instead of Ecamm here and go straight to Blackmagic.

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I did that the other time.

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And now it's better?

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Yes?

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Now it looks better?

185
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I don't know if it looks better.

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Sometimes I think it's Ecamm that is slow.

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Okay, well.

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Well.

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It's okay.

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What can I do then?

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Well, guys, today we're going to start a new phase.

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We've already gone through two very important initial phases,

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which doesn't mean we're going to forget them, right?

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The first two phases of our journey.

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time with you, it never ends. The stage of the foundations, the stage of clarity, it never ends.

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In fact, as we move forward, it becomes more true and clearer. In fact, even with mistakes, for example,

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if we decide to go towards a product or towards someone, and it didn't work out, it's a blessing to have tried,

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because we already have more clarity and we can see with all the ideas we have as entrepreneurs, we can go to another place.

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But then, it doesn't mean that we have finished that phase, but we are going to start going to a new one.

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But before that, we have some announcements, don't we?

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We can leave it for the end.

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Well, yes, the first phase is fundamental to our identity. As I say, we will never stop living in that phase.

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The second stage of clarity, which helped us a lot in the workshop and helps us a lot,

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is the document that we share in the workshop, because that document, I encourage you to have it updated,

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I encourage you to have it at hand, because many of the things that we are going to do in this stage of the solution,

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we are going to need that document. We are going to need to go and copy things in artificial intelligence,

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in the prompts that we have prepared for you. So, it is important that what you did in the stage of clarity,

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you have it at hand. I want you to be honest in the chat and tell me if you have that document, if you have it up to date,

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if you did it, or if you have to tell us, no, we haven't done it.

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Also, confessing it, admitting it, will help us guide you to finish it.

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Yes, and let's say, one of the things that I read and I don't know how to use the IA,

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those things help us to know where you are stuck, where we need to focus more.

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In fact, we have a form where you are sending your questions when you do the checkpoint.

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So, it is super important that you let us know how we are doing.

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But these two stages of clarity and solution are the most important,

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because our goal is to introduce you at the end of this month, sorry, at the end of,

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it will be at the beginning of April, right?

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Yes.

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Yes, sorry. In April, we will introduce you to the tool,

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the tool where you will be able to create pages, where you will be able to create and publish your network posts,

221
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where you will have your email contacts, it is all in one.

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So, if you have tools where you send emails, where you maybe make pages,

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everything will replace what you already have and that is included as part of your 100x access, ok?

224
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So, why is it important that you finish the phase of clarity and solution?

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Because you will not be able to start creating your pages and everything that we are going to be teaching you

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if we don't have these two clear phases, ok?

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And what do you need clarity for?

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It is very easy, friends.

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What problems am I going to solve?

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And what is the solution that I am going to offer to those problems?

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And to whom?

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Ok, who am I going to offer them to?

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It is the who, the what, and the how.

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Ok, if you can answer those three questions.

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We are trying to make it as basic and simple as possible.

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What problem do I solve?

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To whom am I going to serve, right?

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And how am I going to offer that service?

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What is my unique way of offering that product or that service?

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So, those two parts are important so that we can move forward at the beginning of April.

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So, if you don't have those three clear questions,

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today's task, ok, of this week, of the next one,

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and the next one before the end of March,

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is that, please, you can answer those three questions.

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Ok?

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Don't worry about the IA.

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We can make an additional call.

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In fact, with Sebas, we are still...

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...taking a course on how...

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and how to use IA to create content on social media.

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So, everything that we also learn, we will be sharing.

252
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But again, it's useless to create content if I don't know who I'm creating that content for.

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And today we're going to talk about that.

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Today we're going to talk about the fundamentals of creating organic content,

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and you're going to see how everything is built on those three questions.

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That's right.

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So, one of the things that we believe is vital in our businesses,

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especially in services, and it's what any of us here do, is...

259
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It's cut off, they say.

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You know what, baby?

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You go in with your...

262
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It's my computer.

263
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Yes, okay. So...

264
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You can...

265
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You can go in with your...

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I already switched to Wi-Fi.

267
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It's a different Wi-Fi.

268
00:26:00.900 --> 00:26:02.900
No, it's my computer, it's very slow.

269
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Sorry, guys, we're going to switch from...

270
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Or is it the internet?

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Do you want me to switch to the internet?

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No, let's start with the computer so we don't have to take too long.

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Okay, so...

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Give us a second, we're going to switch...

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Here...

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Okay.

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There it is. Now...

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Can you see us now?

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Yes, right? Okay, can you hear us better?

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Can you hear us? What mic do we have here?

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Yes, they say so.

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Yes, um...

283
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Unfortunately, that computer...

284
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Is it better, guys?

285
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But at least you can share the screen or not?

286
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Much better and audio resolution.

287
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Look at my computer.

288
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Yes, it's the one that's slow.

289
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I prefer not to use that computer.

290
00:27:10.900 --> 00:27:15.900
Okay, so I'm going to share from here too.

291
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Give us a second.

292
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I was using my desktop.

293
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Normally, I don't use that computer to share.

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And I realized that it's not the best for what we're trying to do.

295
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Okay.

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Done.

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Let's share from here.

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Can you let me know if you can see my screen?

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Yes, right?

300
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Okay.

301
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I was saying, guys, that...

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Can you hear us?

303
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Yes, can you hear us?

304
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Can you see us? Can you hear us?

305
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Yes, can you hear us?

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Yes, super.

307
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Okay.

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Perfect.

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Sorry for the delay.

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But guys, as we were saying, one of the things that we think is very important,

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no matter what kind of business we're starting,

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what kind of initiative, ministry,

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non-profit organization,

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anything that we want to do,

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in the era in which we develop,

316
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the current culture, the current season,

317
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we can't do much if we don't have a presence on social media.

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Right?

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And there's a myth, there's an erroneous belief,

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that I have to be everywhere,

321
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or maybe you can say, I'm everywhere,

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but I'm not connecting with anyone.

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And that's why we started in this phase,

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after having gone to the previous ones.

325
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Right?

326
00:29:06.400 --> 00:29:11.400
Because we know, we've seen it over and over again,

327
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both in our entrepreneurs in CNX in Spanish,

328
00:29:15.400 --> 00:29:18.400
and in our entrepreneurs in CNX in English,

329
00:29:18.400 --> 00:29:23.400
that when they post on social media organically,

330
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they don't define who they are,

331
00:29:26.400 --> 00:29:30.400
or they think they can talk to everyone.

332
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Okay.

333
00:29:38.400 --> 00:29:41.400
So guys, what we're going to talk about today

334
00:29:41.400 --> 00:29:47.400
is how to create content that is focused on who you are.

335
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Okay?

336
00:29:48.400 --> 00:29:51.400
So it's important that we define this first.

337
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Why?

338
00:29:52.400 --> 00:29:57.400
Because in the world, we know that any kind of nonsense is made,

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sorry if it's a strong word,

340
00:29:59.400 --> 00:30:00.400
any kind of...

341
00:30:00.000 --> 00:30:12.000
It's just to get views, and obviously we want views, but more than views, in El Reino we have an assignment with a group of people who we are called to serve.

342
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We are looking for transformation, so even though we are looking on social media to see what is working, what people are seeing,

343
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we are not going to fall into the same trap of creating content just for views.

344
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And there are so many super weird strategies that we have seen in the growth of organic content, where literally at some point we were offered to pay for followers.

345
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And that, guys, is not going to help you at all, because you pay for people who are not your who, who are not your ideal client, who are not the people who connect with you.

346
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So let's trust first in God, that God is going to favor each piece of content that you are going to do, because you are doing it directed by Him.

347
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But let's not fall into the same traps, or the same ways in which the world does viral things.

348
00:31:11.000 --> 00:31:15.000
Because we know that there are so many ways to do something viral.

349
00:31:15.000 --> 00:31:22.000
I tell Sebas, and I'm sorry, I don't see you, and I don't like not seeing you.

350
00:31:22.000 --> 00:31:26.000
I'm going to stop for a moment. It distracts me to see that and not see you.

351
00:31:26.000 --> 00:31:36.000
I tell Sebas that many times we see, and maybe it's not that it's wrong, we have to do it with wisdom.

352
00:31:36.000 --> 00:31:47.000
But when we do reaction videos, many times it is to expose someone and speak ill of that person.

353
00:31:48.000 --> 00:31:55.000
So I tell him, even though it is super viral, and many pastors even do it where they are reacting to a video,

354
00:31:55.000 --> 00:32:02.000
even in that I filter, this is what I really want to do.

355
00:32:02.000 --> 00:32:12.000
And today with AI too, if we are using AI to generate content ideas or even scripts, it has to go through a filter.

356
00:32:12.000 --> 00:32:17.000
Because if not, what makes us different?

357
00:32:17.000 --> 00:32:26.000
If we have wisdom, if we have the source of intelligence, if we have the mind of Christ.

358
00:32:26.000 --> 00:32:34.000
I know that we are in a tension right now because AI does make it easier for us.

359
00:32:34.000 --> 00:32:41.000
AI knows a lot about ideas, scripts, everything.

360
00:32:41.000 --> 00:32:45.000
And you can ask AI for anything and it will answer you.

361
00:32:45.000 --> 00:32:53.000
But let's have that balance of saying, this is an idea and now I'm going to go through the filter.

362
00:32:53.000 --> 00:32:58.000
This is correct, this is biblical, what you are recommending me to say.

363
00:32:59.000 --> 00:33:01.000
Or this goes against the values.

364
00:33:01.000 --> 00:33:04.000
We have to have filters in everything we do.

365
00:33:04.000 --> 00:33:07.000
Even in this program, we are giving them tools.

366
00:33:07.000 --> 00:33:09.000
Let's use those tools wisely.

367
00:33:09.000 --> 00:33:13.000
Yes, I 100% agree with you, baby.

368
00:33:13.000 --> 00:33:21.000
And I think the main thing is that we can discern, have discernment, have wisdom.

369
00:33:21.000 --> 00:33:27.000
Let's stop procrastinating.

370
00:33:27.000 --> 00:33:39.000
Because I admit, I have used AI at times because it accelerates processes for me, it helps me.

371
00:33:39.000 --> 00:33:46.000
And after I have published, I say, oh, this doesn't sound like me, this is not right.

372
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And sometimes I have had to erase it because it doesn't represent me correctly.

373
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And what we want to do in 100X is to be able to represent the Lord well.

374
00:33:58.000 --> 00:34:07.000
So what we are telling you, maybe there are some things that will agree with other people who are teaching.

375
00:34:07.000 --> 00:34:11.000
There are other things that will be totally in disagreement.

376
00:34:12.000 --> 00:34:17.000
And yes, I think we should take this with wisdom.

377
00:34:17.000 --> 00:34:20.000
And you just said something that doesn't sound like you.

378
00:34:20.000 --> 00:34:26.000
Because the more and more artificial content, because that's what it is,

379
00:34:26.000 --> 00:34:32.000
there is artificial content out there, people are going to want authenticity.

380
00:34:32.000 --> 00:34:36.000
And that's why we love challenges.

381
00:34:36.000 --> 00:34:38.000
We create content.

382
00:34:38.000 --> 00:34:44.000
We are going to learn organic content today, but that organic content has a purpose.

383
00:34:44.000 --> 00:34:49.000
And it is to be able to convert foreigners into clients.

384
00:34:49.000 --> 00:34:54.000
And you are going to see a process of what is the purpose of organic content.

385
00:34:54.000 --> 00:35:00.000
And the purpose is to direct them through steps or in terms of...

386
00:35:00.000 --> 00:35:02.000
The marketing a través de un embudo,

387
00:35:02.000 --> 00:35:05.700
de que es como lo vas cerrando, cerrando, cerrando,

388
00:35:05.700 --> 00:35:08.360
hasta que lleguen a ser clientes.

389
00:35:08.360 --> 00:35:10.680
Entonces, eso es lo que estamos tratando de hacer.

390
00:35:10.680 --> 00:35:14.960
Pero recuerden que no es solamente que te compren,

391
00:35:14.960 --> 00:35:17.160
es una vida, es una persona.

392
00:35:17.160 --> 00:35:20.520
Estás siendo influencia a través de tus redes.

393
00:35:20.520 --> 00:35:26.360
Entonces, vamos a compartir acá el resto de los slides.

394
00:35:26.360 --> 00:35:28.680
A ver, ¿qué más vamos a hacer aquí?

395
00:35:29.680 --> 00:35:31.880
¿Por qué es importante el contenido orgánico?

396
00:35:31.880 --> 00:35:33.720
Creo que ya tocamos algunas, pero ¿por qué?

397
00:35:33.720 --> 00:35:37.920
Sí, no, les leo esto y luego vamos en profundidad.

398
00:35:37.920 --> 00:35:40.440
El contenido orgánico, principalmente creamos

399
00:35:40.440 --> 00:35:43.320
conexión y alcance, ¿verdad?

400
00:35:43.320 --> 00:35:46.920
La gente no nos conoce todavía y necesitamos tener una

401
00:35:46.920 --> 00:35:48.320
conexión con esa persona.

402
00:35:48.320 --> 00:35:50.720
Y el contenido orgánico es lo que nos permite, bueno,

403
00:35:50.720 --> 00:35:56.040
el contenido de tráfico pago también lo podría ser, ¿verdad?

404
00:35:56.080 --> 00:35:59.360
Pero aún cuando nosotros hacemos tráfico pago,

405
00:35:59.360 --> 00:36:02.080
las personas van a ir a nuestras redes sociales también a revisar

406
00:36:02.080 --> 00:36:04.800
el resto de las cosas, sobre todo cuando les llamamos la

407
00:36:04.800 --> 00:36:05.760
atención.

408
00:36:05.760 --> 00:36:08.840
Entonces, necesitamos con nuestro contenido orgánico

409
00:36:08.840 --> 00:36:11.720
crear conexión con las personas.

410
00:36:11.720 --> 00:36:13.960
¿Y cómo conectamos?

411
00:36:13.960 --> 00:36:21.480
Bueno, con valores, con principios, ¿verdad?

412
00:36:21.480 --> 00:36:23.560
Con ejemplos.

413
00:36:23.560 --> 00:36:27.240
Entonces, necesitamos que nuestro contenido orgánico

414
00:36:27.240 --> 00:36:31.360
refleje eso, refleje en qué creemos,

415
00:36:31.360 --> 00:36:34.600
refleje cuáles son esos principios.

416
00:36:34.600 --> 00:36:37.120
La otra cosa que nosotros queremos hacer y va de la mano

417
00:36:37.120 --> 00:36:41.360
con lo que Pau mencionaba de tomar esto como si fuera un

418
00:36:41.360 --> 00:36:45.440
embudo de marketing, necesitamos crear confianza.

419
00:36:45.440 --> 00:36:49.800
Y le pusimos acá KLT, creo que en alguna lección dentro del

420
00:36:49.800 --> 00:36:52.600
currículum hablamos de qué es el KLT.

421
00:36:52.600 --> 00:36:57.120
Son las siglas en inglés del know, like, and trust.

422
00:36:57.120 --> 00:37:02.360
Lo que buscamos es de que they know us, que nos conozcan,

423
00:37:02.360 --> 00:37:05.800
que they like us, que gusten de nosotros,

424
00:37:05.800 --> 00:37:08.640
pero el fin es de que they trust us,

425
00:37:08.640 --> 00:37:12.120
que ellos confíen en nosotros.

426
00:37:12.120 --> 00:37:15.080
Y el contenido orgánico nos permite hacer eso.

427
00:37:15.080 --> 00:37:19.600
Permite que haya alguna publicación que pueda llegar a

428
00:37:19.600 --> 00:37:25.360
ellos y nos haga conocer que por medio de esos principios y

429
00:37:25.360 --> 00:37:31.480
valores y cosas que nosotros compartimos haya eso que hagan

430
00:37:31.480 --> 00:37:35.840
que gusten de nosotros y finalmente que confíen en

431
00:37:35.840 --> 00:37:36.360
nosotros.

432
00:37:36.360 --> 00:37:39.880
Por eso nosotros amamos tanto la metodología de los retos,

433
00:37:39.880 --> 00:37:46.800
porque en un reto conseguimos aceleradamente ese KLT, ¿verdad?

434
00:37:46.800 --> 00:37:48.880
Que nos conozcan, que gusten de nosotros y que confíen de

435
00:37:48.880 --> 00:37:49.960
nosotros.

436
00:37:49.960 --> 00:37:54.640
De hecho, hay una estadística que dice que deben haber hasta

437
00:37:54.640 --> 00:37:59.120
siete toques o siete visual, por así decir visual, ¿no?

438
00:37:59.120 --> 00:38:00.600
¿Cómo se puede decir? ¿Contactos?

439
00:38:00.600 --> 00:38:01.800
Eso ha cambiado muchísimo.

440
00:38:01.800 --> 00:38:02.080
Sí.

441
00:38:02.080 --> 00:38:06.640
Eso ha cambiado muchísimo y de hecho la última vez que yo

442
00:38:06.640 --> 00:38:09.440
escuché algo por el estilo ya habla como de 21 diferentes

443
00:38:09.440 --> 00:38:16.400
contactos por durante no sé cuánto tiempo y por más de

444
00:38:16.400 --> 00:38:17.040
tanto tiempo.

445
00:38:17.040 --> 00:38:21.800
O sea que no solamente tienen que haber toques, ¿un toque qué es?

446
00:38:21.800 --> 00:38:24.880
Un toque es una publicación que ven,

447
00:38:24.880 --> 00:38:28.080
un toque es un mensaje de WhatsApp que leen,

448
00:38:28.080 --> 00:38:35.400
un toque es que sean, que vean una publicidad o un video de

449
00:38:35.400 --> 00:38:38.560
YouTube, cualquiera de esas cositas podría ser un toque y

450
00:38:38.560 --> 00:38:41.120
ahora estás diciendo en el último estudio de que se

451
00:38:41.120 --> 00:38:45.200
requieren al menos 21 de esas interacciones antes de que esa

452
00:38:45.200 --> 00:38:48.920
persona llegue a ser cliente.

453
00:38:48.920 --> 00:38:52.880
Pero aparte, en un periodo de tanto tiempo que no recuerdo

454
00:38:52.880 --> 00:38:55.080
cuánto es, eso es un buen punto,

455
00:38:55.080 --> 00:38:57.400
se los voy a tener listos para la próxima.

456
00:38:57.400 --> 00:39:01.560
Y también por un tiempo de periodo,

457
00:39:01.560 --> 00:39:04.440
es decir, que haya 21 interacciones en un periodo de

458
00:39:04.440 --> 00:39:11.720
14 días, por ejemplo, y que hayan X cantidad de tiempo

459
00:39:11.720 --> 00:39:15.720
consumiéndoles, ¿verdad?

460
00:39:15.720 --> 00:39:17.520
Era algo como 21, 14, 7.

461
00:39:17.520 --> 00:39:21.680
Creo que eran 21 toques, 14 días, 7 horas.

462
00:39:21.680 --> 00:39:26.040
OK, 7 horas de consumir tu contenido.

463
00:39:26.040 --> 00:39:27.040
Contenido.

464
00:39:27.040 --> 00:39:30.240
OK, lo cual nos hace obviamente pensar que hay que crear

465
00:39:30.240 --> 00:39:31.760
contenido.

466
00:39:31.760 --> 00:39:35.280
Si hay algo como emprendedores que tenemos que darle prioridad

467
00:39:35.280 --> 00:39:37.560
es a la creación de contenido.

468
00:39:37.560 --> 00:39:44.640
Y nosotros en el 2023 y 2024 nos desconectamos muchísimo,

469
00:39:44.640 --> 00:39:46.720
muchísimo de la creación de contenido.

470
00:39:46.720 --> 00:39:50.760
O sea, yo creo que empezó el reto de sabiduría y dijimos,

471
00:39:50.760 --> 00:39:54.120
oh, my gosh, no habíamos publicado nada desde el reto

472
00:39:54.120 --> 00:39:55.320
de sabiduría pasado.

473
00:39:55.320 --> 00:39:59.200
Era así de mal, como que estábamos tan enfocados en

474
00:39:59.200 --> 00:40:01.320
servir, en trabajar.

475
00:40:00.000 --> 00:40:11.000
We are very involved in the operation of our business, but not in the creation of content, and in 2020, when was it, 24? No, 25.

476
00:40:11.000 --> 00:40:21.000
Yes, because we said, let's work, and in fact it was very nice because a few weeks ago, I'm going to share it, Pipe, because I put it in stories.

477
00:40:21.000 --> 00:40:30.000
Pipe sent us a letter, very nice, because you and Andre are very nice too, encouraging us to move forward in what we do.

478
00:40:30.000 --> 00:40:35.000
And one of the things you mentioned is that we have been faithful with what the podcast is.

479
00:40:35.000 --> 00:40:44.000
And I said, yes, it's true, because we realized that during that year that we were faithful, there comes that word to be faithful, right?

480
00:40:44.000 --> 00:40:52.000
Maybe that's something we should take for the social networks, don't look at it as a burden, look at it as fidelity.

481
00:40:52.000 --> 00:41:00.000
You are being faithful to your purpose, to your business, to what God is putting in your hands so that you multiply in this moment.

482
00:41:00.000 --> 00:41:09.000
And how many of us are not faithful? And we started and published something, and as we see that nothing happened with that post, that publication, that video.

483
00:41:09.000 --> 00:41:16.000
Oh no, and we left everything halfway. Look, it was a whole year that we were faithful with the podcast.

484
00:41:16.000 --> 00:41:22.000
And I have many people who have told us, we reached their community through the YouTube podcast.

485
00:41:22.000 --> 00:41:26.000
We reached 100x because we are watching your podcast.

486
00:41:26.000 --> 00:41:35.000
So I say, and we literally started that YouTube account with 200 or 300 followers, who are our friends.

487
00:41:36.000 --> 00:41:44.000
We did not publish advertising or anything, and that account right now, I think it's like 30,000, which is not much compared to other channels.

488
00:41:44.000 --> 00:41:48.000
But still, for us, we see that fidelity and that growth.

489
00:41:48.000 --> 00:41:52.000
When you are faithful, there will be growth.

490
00:41:52.000 --> 00:42:02.000
The word says that we do not get tired of doing good, because in due time we will reap if we do not give up.

491
00:42:02.000 --> 00:42:05.000
The harvest is not overnight.

492
00:42:05.000 --> 00:42:11.000
I mean, I'm not a farmer, I don't work on a farm, but I know it takes time.

493
00:42:11.000 --> 00:42:17.000
What we are doing with social media is planting, planting, constant, constant, faithful, diligent.

494
00:42:17.000 --> 00:42:22.000
And in due time, that is what we are looking for.

495
00:42:22.000 --> 00:42:24.000
And it is that you generate, that they know you.

496
00:42:24.000 --> 00:42:30.000
Social media is important because people get to know you, because you offer content of value.

497
00:42:30.000 --> 00:42:35.000
That is also important because it says you create trust through content of value.

498
00:42:35.000 --> 00:42:39.000
We are not just publishing offers, offers, sales, sales, sales.

499
00:42:39.000 --> 00:42:42.000
It's like those people who all they want is to sell you.

500
00:42:42.000 --> 00:42:51.000
No, create content that when you are no longer there, it will also be there on the Internet, something good that you shared.

501
00:42:51.000 --> 00:42:52.000
A legacy.

502
00:42:52.000 --> 00:42:53.000
A legacy, I see it like that.

503
00:42:53.000 --> 00:42:59.000
Well, someday maybe my daughters, I don't know what will happen with all this content that is in the cloud,

504
00:42:59.000 --> 00:43:03.000
but what if someday that is also a legacy of what you share.

505
00:43:03.000 --> 00:43:05.000
So, well, that's another thing.

506
00:43:05.000 --> 00:43:10.000
But, and the last thing, of course, is to generate content that converts,

507
00:43:10.000 --> 00:43:16.000
because in the end it has to be congruent from where we are starting.

508
00:43:16.000 --> 00:43:23.000
That is why what we are going to talk about today is what type of content to create to attract your who, right?

509
00:43:23.000 --> 00:43:29.000
We are going to find where they are and we are going to create content that attracts your who,

510
00:43:29.000 --> 00:43:33.000
and that starts in that process of the 21 touches.

511
00:43:33.000 --> 00:43:35.000
And that is super cool because there comes the tool.

512
00:43:35.000 --> 00:43:41.000
This tool that we are talking about, that we are going to teach you, is connected to your networks,

513
00:43:41.000 --> 00:43:47.000
where you are going to be able to say, as we tell you, comment, multiply, and we send you, I don't know what.

514
00:43:47.000 --> 00:43:49.000
All those are touches, right?

515
00:43:49.000 --> 00:43:51.000
Because we are interacting.

516
00:43:51.000 --> 00:43:54.000
So, all that you will be able to do as well.

517
00:43:54.000 --> 00:43:55.000
That's right.

518
00:43:55.000 --> 00:43:59.000
And I want to take this opportunity to answer some questions.

519
00:43:59.000 --> 00:44:07.000
For example, Elizabeth says that if we are talking about personal content, like our faith, family, etc.

520
00:44:07.000 --> 00:44:09.000
Not necessarily, but yes.

521
00:44:09.000 --> 00:44:17.000
Because she says that I mentioned that we have to create content that helps us connect with people.

522
00:44:17.000 --> 00:44:23.000
And something that connects with people are our principles, what we believe in.

523
00:44:23.000 --> 00:44:30.000
So, when we talk about our faith, when we talk about something that we value,

524
00:44:30.000 --> 00:44:36.000
we can put it in a business context or we can put it in a personal context.

525
00:44:36.000 --> 00:44:39.000
There, people are going to connect with us.

526
00:44:39.000 --> 00:44:44.000
We are going to attract the right people and we are going to repel the wrong people.

527
00:44:44.000 --> 00:44:46.000
That is just as important.

528
00:44:46.000 --> 00:44:55.000
I give you an example with a series of publications that we created years ago for Mis Letras Lindas.

529
00:44:55.000 --> 00:45:00.000
And that content was intentionally created to connect with the right person.

530
00:45:00.000 --> 00:45:10.000
This publication that we did, we published it a couple of weeks or maybe a month before a launch that we had.

531
00:45:10.000 --> 00:45:17.000
We created this publication where Pau said,

532
00:45:17.000 --> 00:45:25.000
I am creative because I am made in the image and likeness of a creative God.

533
00:45:26.000 --> 00:45:33.000
The story is My Beautiful Letters, the story does not speak openly of the Lord,

534
00:45:33.000 --> 00:45:41.000
but the fact that he started the publication with a similar phrase

535
00:45:41.000 --> 00:45:46.000
will immediately connect with people who believe what Pau is believing,

536
00:45:46.000 --> 00:45:53.000
that they are all creative because they have been created in the image and likeness of a creative God.

537
00:45:53.000 --> 00:45:58.000
And if people do not believe in that, they will also say, oh no, and they will leave.

538
00:45:58.000 --> 00:46:03.000
And that's fine, because at the end of the day you also decide with whom you want to work.

539
00:46:03.000 --> 00:46:09.000
And of course, I have people who did not believe in God either, and I still had grace with them.

540
00:46:09.000 --> 00:46:15.000
And many of them, in fact, through My Beautiful Letters, came to meet the Lord,

541
00:46:15.000 --> 00:46:17.000
because I was very intentional with that.

542
00:46:17.000 --> 00:46:23.000
But yes, do not feel bad that your content also repels people,

543
00:46:23.000 --> 00:46:31.000
because if it is people with whom they are going to be more complicated than what you want,

544
00:46:31.000 --> 00:46:34.000
it is fine, it is fine that your content is polarizing.

545
00:46:34.000 --> 00:46:35.000
How do you say polarizing?

546
00:46:35.000 --> 00:46:36.000
Polarizador?

547
00:46:36.000 --> 00:46:37.000
Polarizador?

548
00:46:37.000 --> 00:46:38.000
Polarizante?

549
00:46:38.000 --> 00:46:40.000
Yes, that you be clear in what you believe.

550
00:46:40.000 --> 00:46:43.000
Now, personal content, I would also limit it,

551
00:46:43.000 --> 00:46:46.000
as not all your content is personal.

552
00:46:46.000 --> 00:46:54.000
There has to be a balance between publications of connection with principles,

553
00:46:54.000 --> 00:46:57.000
publications, obviously, of what you do too.

554
00:46:57.000 --> 00:47:02.000
There are going to be times when you are going to promote, and those are publications of promotion.

555
00:47:02.000 --> 00:47:06.000
But there are also going to be publications of teaching,

556
00:47:06.000 --> 00:47:10.000
where you are talking about the topic that connects with them, of their pain.

557
00:47:10.000 --> 00:47:14.000
You are going to give solutions, you are going to give advice, tips, teaching.

558
00:47:14.000 --> 00:47:16.000
You are going to give content of value.

559
00:47:16.000 --> 00:47:22.000
Something that leaves them wanting to learn more or know more about what you do.

560
00:47:22.000 --> 00:47:29.000
Give them a tip, that you know what they are fighting for.

561
00:47:29.000 --> 00:47:33.000
And that makes people thank you,

562
00:47:33.000 --> 00:47:37.000
how cool that you are sharing how this is done.

563
00:47:37.000 --> 00:47:40.000
And that is going to generate that confidence.

564
00:47:40.000 --> 00:47:41.000
That is what we want to create.

565
00:47:41.000 --> 00:47:49.000
So, where is your who?

566
00:47:49.000 --> 00:47:54.000
The question we want, one of the two questions we want to ask you today is,

567
00:47:54.000 --> 00:47:58.000
the first is, where do you think your who is?

568
00:47:58.000 --> 00:48:02.000
Now, most of you have said that you have been having clarity in this.

569
00:48:02.000 --> 00:48:05.000
Remember the who, those seven levels of your who,

570
00:48:05.000 --> 00:48:07.000
who is on your work day, right?

571
00:48:07.000 --> 00:48:12.000
That are not only women, not only sex or age,

572
00:48:12.000 --> 00:48:18.000
but it goes deeper to the pains, to what they believe.

573
00:48:18.000 --> 00:48:20.000
So, those seven levels, we hope,

574
00:48:20.000 --> 00:48:23.000
I'm going to confirm on what page is on your guide,

575
00:48:23.000 --> 00:48:27.000
but that is something that we want you to bring to the table right now,

576
00:48:27.000 --> 00:48:34.000
so that we can think about where this type of client is.

577
00:48:34.000 --> 00:48:43.000
Because each social platform attracts a type of people.

578
00:48:43.000 --> 00:48:47.000
You already know that Facebook,

579
00:48:47.000 --> 00:48:49.000
and it's not to make us feel bad,

580
00:48:49.000 --> 00:48:52.000
but we, I still use Facebook,

581
00:48:52.000 --> 00:48:57.000
but young people, for example, say that Facebook is for adults.

582
00:48:57.000 --> 00:49:01.000
Young people are no longer there.

583
00:49:01.000 --> 00:49:04.000
And I, let's say, on TikTok, I almost,

584
00:49:04.000 --> 00:49:07.000
I have TikTok for our entrepreneurship,

585
00:49:07.000 --> 00:49:10.000
for entrepreneurs of faith, but I don't go in, I don't use TikTok.

586
00:49:10.000 --> 00:49:14.000
Although I know that TikTok is a tool that perhaps some of you are using,

587
00:49:14.000 --> 00:49:18.000
but it is for a younger profile.

588
00:49:18.000 --> 00:49:23.000
And well, it is important to know where my who is consuming content

589
00:49:23.000 --> 00:49:26.000
and where they are looking for solutions.

590
00:49:26.000 --> 00:49:27.000
Why?

591
00:49:27.000 --> 00:49:31.000
Because each platform will have a different way,

592
00:49:31.000 --> 00:49:34.000
a slightly different content.

593
00:49:34.000 --> 00:49:36.000
So I don't know if you have thought about this,

594
00:49:36.000 --> 00:49:40.000
but I would like to know if you have an idea

595
00:49:40.000 --> 00:49:44.000
of where, I know you can have multiple platforms,

596
00:49:44.000 --> 00:49:49.000
but where do you think your who spends most of their time?

597
00:49:49.000 --> 00:49:50.000
Put it in the chat.

598
00:49:50.000 --> 00:49:55.000
Where do you think your who spends most of their time?

599
00:49:55.000 --> 00:49:57.000
And if you are your who, right?

600
00:49:57.000 --> 00:49:59.000
If you are reaching out to people like you,

601
00:49:59.000 --> 00:50:00.000
then it is easy to...

602
00:50:00.000 --> 00:50:06.600
responder lo porque en donde en donde pasas tú la mayoría de tu tiempo en qué plataforma utilizas

603
00:50:07.040 --> 00:50:09.720
más para cada persona puede ser

604
00:50:10.360 --> 00:50:15.840
algo diferente por ejemplo se me viene a la mente y en no se si esta Ian acá pero él estaba hablando a

605
00:50:16.720 --> 00:50:18.280
dueños de negocios

606
00:50:18.280 --> 00:50:23.800
quizás el lugar donde él tiene que pasar tiempo es en una plataforma como linkedin

607
00:50:24.280 --> 00:50:29.520
No en instagram o en facebook o en tiktok porque su quien son dueños de negocios son

608
00:50:30.240 --> 00:50:31.800
personas corporativas

609
00:50:31.800 --> 00:50:37.840
entonces él tiene que tener presencia en linkedin verdad esta dice facebook e instagram igual my daily

610
00:50:38.480 --> 00:50:41.160
y ven dice en su casa trabajo facebook e instagram

611
00:50:42.600 --> 00:50:50.000
y es importante por ejemplo alex que tú dices están en facebook porque cuando hagamos publicidad paga pues no vamos a gastar

612
00:50:50.360 --> 00:50:57.960
De nuestros esfuerzos o inversión en plataformas donde no están verdad entonces tú vas a invertir en ads para facebook

613
00:50:57.960 --> 00:50:59.960
Porque sabes que ahí están

614
00:51:00.520 --> 00:51:02.520
Ok, so la mayoría dice facebook e instagram

615
00:51:03.600 --> 00:51:05.800
Nadie mencionó youtube también

616
00:51:06.520 --> 00:51:13.120
Pero youtube no descarten youtube porque youtube es una herramienta

617
00:51:14.120 --> 00:51:16.120
Demasiado poderosa que de hecho está

618
00:51:16.560 --> 00:51:21.880
Reemplazando la televisión se han dado cuenta que ahora las personas están usando youtube

619
00:51:22.440 --> 00:51:27.960
Como o sea la ven desde sus desde sus como se dice sus alas

620
00:51:28.880 --> 00:51:32.560
Tenemos youtube ha reemplazado la tele

621
00:51:33.040 --> 00:51:39.480
La televisión entonces es bien poderoso youtube también y recuerdan lo que mencioné de esas números con 21 contactos

622
00:51:40.000 --> 00:51:45.040
Periodo de 14 días siete horas bueno que puedes hacer para acelerar

623
00:51:45.760 --> 00:51:52.880
El contenido esas siete horas pues contenido más largo el contenido más largo normalmente se encuentra en youtube

624
00:51:53.440 --> 00:52:00.880
Pues ya todos identificaron más o menos dónde están dice health coach katy que youtube mis vídeos son más vistos y más comentados

625
00:52:00.960 --> 00:52:04.120
Súper de hecho hagan ese hagan ese ese

626
00:52:04.440 --> 00:52:10.720
Es investigación si tú ya tienes redes donde tú estás publicando asegúrate de revisar en dónde está

627
00:52:11.240 --> 00:52:13.240
y de hecho puedes ver

628
00:52:13.720 --> 00:52:17.040
Estadísticas o analytics de cuál es la mayoría de

629
00:52:17.880 --> 00:52:20.440
Personas que ven por ejemplo son mujeres

630
00:52:20.880 --> 00:52:21.640
de

631
00:52:21.640 --> 00:52:23.880
México o sea tú puedes ver todas estas

632
00:52:24.200 --> 00:52:29.720
Estadísticas de las personas que te siguen y es muy valioso por si no tienes claridad o por si quieres confirmar

633
00:52:29.840 --> 00:52:32.040
Es súper bueno poder hacer eso

634
00:52:33.000 --> 00:52:35.000
Bueno estoy buscando

635
00:52:35.240 --> 00:52:40.520
Quería confirmar algo en la aplicación vamos a estar agregando en la aplicación

636
00:52:41.040 --> 00:52:43.720
Un contenido que nosotros grabamos para un curso

637
00:52:44.680 --> 00:52:46.680
antiguo

638
00:52:46.880 --> 00:52:48.880
De otro programa que teníamos

639
00:52:49.800 --> 00:52:51.360
Pero que

640
00:52:51.360 --> 00:52:58.480
Enseñamos un poco de redes sociales y enseñamos para alguien que nos bueno para lo cuando estamos hablando acerca del contenido personal si es personal

641
00:52:58.760 --> 00:53:06.240
Ahí en ese curso nosotros hablamos de diferentes tipos de contenido por ejemplo hablamos acerca del contenido educativo

642
00:53:07.840 --> 00:53:09.520
Informativo

643
00:53:09.520 --> 00:53:10.640
entretenimiento

644
00:53:10.640 --> 00:53:18.240
Personal y de venta y como entendiendo que hay diferentes tipos de contenido podemos tener un mix

645
00:53:18.920 --> 00:53:20.920
en el contenido que nosotros creamos

646
00:53:21.560 --> 00:53:23.560
donde el de venta

647
00:53:23.680 --> 00:53:28.800
Es el menos porcentaje de todo lo que nosotros vamos a hacer porque no queremos de que

648
00:53:29.320 --> 00:53:32.800
identifiquen nuestra cuenta con un con vende vende vende

649
00:53:34.360 --> 00:53:41.040
Entonces queremos que vean las plataformas como sus territorios ok donde vamos a expandir

650
00:53:41.920 --> 00:53:45.680
territorio es esta idea de las seis estacas viene de

651
00:53:45.680 --> 00:53:47.360
A

652
00:53:47.360 --> 00:53:54.080
Creo que si saía se me fue la el verso bíblico pero habla de extiende si ese que si saías extiende tus estacas

653
00:53:54.680 --> 00:53:56.240
es una idea de

654
00:53:56.240 --> 00:54:02.600
Expansión y por eso necesitamos saber en dónde vamos a enfocar nuestra mayor nuestro mayor esfuerzo

655
00:54:02.800 --> 00:54:10.760
y cada una de estas tiene una manera diferente de que lo veas verdad instagram es bastante inspirador y una manera de

656
00:54:11.200 --> 00:54:16.800
Identificar que yo no sé cuántos de ustedes mandan instagrams verdad a personas porque te ríes y dices

657
00:54:17.200 --> 00:54:21.600
Esa soy yo verdad ese ese ese hashtag soy yo porque porque nos

658
00:54:22.440 --> 00:54:25.520
identificamos y que que bueno como como

659
00:54:25.960 --> 00:54:29.600
Estrategia de marketing pensar en eso que contenido puedo crear

660
00:54:30.240 --> 00:54:34.600
que mi quien se sienta súper identificado verdad

661
00:54:35.160 --> 00:54:38.120
Si yo estoy hablando a mamás que están cansadas

662
00:54:38.560 --> 00:54:42.640
Pues puedo utilizar contenido que se puedan

663
00:54:43.200 --> 00:54:47.880
identificar con el cansancio en esa etapa o yo no sé cuál es el

664
00:54:48.160 --> 00:54:55.560
dolor o quizás la etapa en que están tus tus quien pero puedes crear contenido y mucho de eso viene siendo entretenido porque

665
00:54:55.920 --> 00:55:00.080
es gracioso pero no se sientan vamos a ver ejemplos y no se sientan

666
00:55:00.000 --> 00:55:03.200
Today we're all going to have to appear on video and on camera.

667
00:55:03.200 --> 00:55:08.800
No, there are ways in which you can do this without necessarily being on camera.

668
00:55:08.800 --> 00:55:15.800
But that's a way in which Instagram is generally used or we see it more, right?

669
00:55:15.800 --> 00:55:21.500
Totally. YouTube, for me, is my preferred social network.

670
00:55:21.500 --> 00:55:27.300
This is where normally our content teaches and goes deeper.

671
00:55:27.300 --> 00:55:33.200
This is where people get to know us even more, because we're not talking about 15-second, one-minute videos,

672
00:55:33.200 --> 00:55:36.600
but videos that are a little longer.

673
00:55:36.600 --> 00:55:43.700
Our videos on the podcast have an average of 30 minutes, the last two have been even longer.

674
00:55:43.700 --> 00:55:48.100
So we go much deeper, people can get to know us more,

675
00:55:48.100 --> 00:55:53.900
they can see our competition with the topic that we teach even more.

676
00:55:53.900 --> 00:55:56.400
And about the seven hours you said, YouTube is there.

677
00:55:56.400 --> 00:56:05.700
It speeds up. You need fewer videos to get to that number of hours,

678
00:56:05.700 --> 00:56:11.000
which is not a rule written in stone, right?

679
00:56:11.000 --> 00:56:20.100
But those averages suggest seven hours of content before people buy,

680
00:56:20.100 --> 00:56:24.300
especially a high-cost product.

681
00:56:24.300 --> 00:56:32.300
Then TikTok. TikTok is a platform where its algorithm allows you to be discovered

682
00:56:32.300 --> 00:56:34.800
and have much more reach.

683
00:56:34.800 --> 00:56:40.400
As Pau says, it's not our forte, I don't even have it on my cell phone,

684
00:56:40.400 --> 00:56:46.800
but I know that TikTok rewards short views a little more.

685
00:56:46.800 --> 00:56:50.000
Not necessarily when they say, oh, I have a million views.

686
00:56:50.000 --> 00:56:55.300
The majority of views are views that were less than three seconds,

687
00:56:55.300 --> 00:57:01.100
and when you scroll, it tells you.

688
00:57:01.100 --> 00:57:08.400
But it's a red cap that gives you reach.

689
00:57:08.400 --> 00:57:09.600
And that's the point, right?

690
00:57:09.600 --> 00:57:12.900
Sometimes we think, oh, I have a lot of virality on TikTok,

691
00:57:12.900 --> 00:57:18.600
but you don't have the time or enough touches that we're talking about.

692
00:57:18.600 --> 00:57:23.100
Imagine, for people to trust you enough to buy you,

693
00:57:23.100 --> 00:57:28.300
they sometimes need up to seven hours of having consumed your content.

694
00:57:28.300 --> 00:57:33.100
So a TikTok that came in two seconds, yes, it's good that it went viral,

695
00:57:33.100 --> 00:57:36.900
but it doesn't necessarily mean, wow, I had a million views.

696
00:57:36.900 --> 00:57:40.700
That doesn't necessarily turn into customers.

697
00:57:41.600 --> 00:57:45.700
It may be that some do, but we have friends,

698
00:57:45.700 --> 00:57:48.300
because we've done it with experts,

699
00:57:48.300 --> 00:57:54.900
who have millions of views and an account that doesn't turn into customers.

700
00:57:54.900 --> 00:58:00.800
So don't be fooled into thinking, I want virality, I want millions of views.

701
00:58:00.800 --> 00:58:05.300
Sometimes it's not so much the virality, it's the value, right?

702
00:58:05.300 --> 00:58:07.700
It's more important that it's content of value,

703
00:58:07.700 --> 00:58:12.800
that it's for you, that it's viral and brings you many views, but not customers, okay?

704
00:58:12.800 --> 00:58:15.900
And well, I love Facebook, because if you realize,

705
00:58:15.900 --> 00:58:18.000
Facebook is more community and conversation.

706
00:58:18.000 --> 00:58:21.400
And one of the things that works very well on Facebook

707
00:58:21.400 --> 00:58:24.400
is that you make those text posts.

708
00:58:24.400 --> 00:58:29.300
It's very easy, because you don't even have to put a photo or go out on video.

709
00:58:29.300 --> 00:58:32.700
You can ask questions and generate conversation

710
00:58:32.700 --> 00:58:34.800
through questions on your Facebook.

711
00:58:34.800 --> 00:58:39.800
You know that when you post, when you write in the post,

712
00:58:39.800 --> 00:58:41.400
it lets you put a background, right?

713
00:58:41.400 --> 00:58:45.000
You've seen those posts with a purple or blue background.

714
00:58:45.000 --> 00:58:48.400
Well, that's what you want to be doing on Facebook.

715
00:58:48.400 --> 00:58:51.300
Again, we're not, we may be the best examples,

716
00:58:51.300 --> 00:58:56.100
because I spend time on Facebook, but not on purpose.

717
00:58:56.100 --> 00:59:01.200
But I know that this type of post is super viral.

718
00:59:01.200 --> 00:59:03.000
I can think of Richmond Dean.

719
00:59:03.000 --> 00:59:07.300
Everything he does, he's an entrepreneur who has worked with Pedro.

720
00:59:07.300 --> 00:59:10.700
He only publishes this type of post,

721
00:59:10.700 --> 00:59:15.400
and other friends like Liz,

722
00:59:15.400 --> 00:59:18.500
and that generates a lot of comments.

723
00:59:18.500 --> 00:59:23.900
So, let's be intentional in understanding where my who is,

724
00:59:23.900 --> 00:59:28.900
and what type of content I can create for different platforms

725
00:59:29.000 --> 00:59:33.400
where I'm looking to grow in my territory, okay?

726
00:59:33.400 --> 00:59:37.900
Remember, don't compare yourself.

727
00:59:37.900 --> 00:59:40.200
God has a field of favor.

728
00:59:40.200 --> 00:59:44.100
Here, the favor plays a super important role.

729
00:59:44.100 --> 00:59:47.000
Friends, we're not competing with the world.

730
00:59:47.000 --> 00:59:50.200
We're not, you don't have to feel,

731
00:59:50.200 --> 00:59:52.100
many times we feel discouraged,

732
00:59:52.100 --> 00:59:55.200
because we say, oh, that person has such a big account,

733
00:59:55.200 --> 00:59:58.500
and I'm here with my 100 followers.

734
00:59:58.500 --> 01:00:00.500
Hey, the house...

735
01:00:00.000 --> 01:00:06.240
I think that's too difficult for God, I mean, let's go back to what we were saying at the beginning.

736
01:00:06.240 --> 01:00:13.440
If you have God's favor, God can use it little to multiply you.

737
01:00:13.440 --> 01:00:22.320
So don't fall into the comparison trap, because that leads to paralysis.

738
01:00:22.320 --> 01:00:26.240
When you compare yourself with an account with millions of followers,

739
01:00:26.240 --> 01:00:30.240
or even someone who is doing something similar to you, with competence,

740
01:00:30.240 --> 01:00:33.680
because I'm honest, it has happened to me, right?

741
01:00:33.680 --> 01:00:35.680
It has happened to me, where I tell Sebas,

742
01:00:35.680 --> 01:00:41.440
Oh, why are we going to keep talking about this if there are people who are also doing it and doing it better,

743
01:00:41.440 --> 01:00:44.080
and they have more followers and more influence than us.

744
01:00:44.080 --> 01:00:47.520
And Sebas, it's always super nice to tell me,

745
01:00:47.520 --> 01:00:50.880
First, they are talking to someone else, who?

746
01:00:50.880 --> 01:00:57.440
God has a field of favor for us, and no one or nothing can stop God's favor.

747
01:00:57.440 --> 01:01:02.240
When you are operating under the direction of putting God first,

748
01:01:02.240 --> 01:01:07.680
pray for your publications, pray for your work, God will do you a favor.

749
01:01:07.680 --> 01:01:12.400
And that's what we're after, we're after God's favor.

750
01:01:12.400 --> 01:01:17.440
And it says that Jesus grew in favor with God and with the people.

751
01:01:17.520 --> 01:01:25.760
That's what we want, that our work brings and has the favor of God as the favor of the people.

752
01:01:25.760 --> 01:01:31.680
So, but it requires constancy, it requires that we are diligent in this.

753
01:01:31.680 --> 01:01:34.800
Well, let's look at some examples.

754
01:01:34.800 --> 01:01:36.800
Let's look at some examples.

755
01:01:36.800 --> 01:01:44.000
I think it was Norma who was saying about Sebas, well, you can pass.

756
01:01:44.000 --> 01:01:46.080
Hooks.

757
01:02:14.000 --> 01:02:17.360
According to your content, to your purpose.

758
01:02:17.360 --> 01:02:20.400
We're going to give you a prompt so you can do it like this.

759
01:02:20.400 --> 01:02:26.640
So let's look at these, I mean, a content must have a hook,

760
01:02:26.640 --> 01:02:32.560
it must make people stop in the middle of their scroll and draw attention.

761
01:02:32.560 --> 01:02:34.560
I don't know if you can hear it, I don't know if you can hear it.

762
01:02:34.560 --> 01:02:35.520
It was written for you.

763
01:02:35.520 --> 01:02:37.520
Can you hear it? Sorry, let's see.

764
01:02:37.520 --> 01:02:38.960
I don't know.

765
01:02:38.960 --> 01:02:40.960
I don't think so.

766
01:02:40.960 --> 01:02:42.960
What is a hook, they say?

767
01:02:43.040 --> 01:02:45.040
Ah, no compartir.

768
01:02:45.040 --> 01:02:47.040
Wait a second.

769
01:02:49.040 --> 01:02:51.040
Share computer sound.

770
01:02:51.040 --> 01:02:53.040
Okay, now I can hear it.

771
01:02:53.040 --> 01:02:55.040
What is a hook? A hook is a hook.

772
01:02:55.040 --> 01:03:03.920
It's what's going to help you so that people can stop their scroll and see your post.

773
01:03:03.920 --> 01:03:06.560
And a hook can be done in different ways.

774
01:03:06.560 --> 01:03:19.040
It can be a question, it can be a sound, it can be a movement, it can be a weird face.

775
01:03:19.040 --> 01:03:22.000
Anything that makes you stop.

776
01:03:22.000 --> 01:03:26.640
In this case that we're going to show you, from Dr. Dominic, I don't know if you remember him,

777
01:03:26.640 --> 01:03:29.440
on the 31st of the Book of Proverbs.

778
01:03:29.440 --> 01:03:31.920
We wanted to show you this example for two reasons.

779
01:03:31.920 --> 01:03:37.040
One, because it has a very interesting hook.

780
01:03:37.040 --> 01:03:41.920
And two, it's a content that is also teaching.

781
01:03:41.920 --> 01:03:45.840
It fulfills two things.

782
01:03:45.840 --> 01:03:47.840
So let's see if you can hear it.

783
01:03:47.840 --> 01:03:49.840
Tell us in the comments if you can hear it.

784
01:03:49.840 --> 01:03:51.840
It was written for you.

785
01:03:51.840 --> 01:03:53.840
I had to start over here.

786
01:03:53.840 --> 01:03:55.840
The Bible was not written for you.

787
01:03:55.840 --> 01:03:57.840
Or was it?

788
01:03:57.840 --> 01:04:04.400
At present, this question is constantly found when we address difficult-to-understand biblical texts.

789
01:04:04.400 --> 01:04:08.400
The Bible was not written for you.

790
01:04:08.400 --> 01:04:10.400
That's an interesting hook for us.

791
01:04:10.400 --> 01:04:20.880
Again, we are talking to a person who is interested in issues of the Bible.

792
01:04:20.880 --> 01:04:27.440
Dr. Dominic's page talks about the Old Testament and the Bible.

793
01:04:27.440 --> 01:04:29.440
He's a theologian.

794
01:04:29.440 --> 01:04:34.400
So this hook, for Christians, is great.

795
01:04:34.400 --> 01:04:38.800
And it's a little controversial, so to speak.

796
01:04:38.800 --> 01:04:41.360
Not controversial, but confusing.

797
01:04:41.360 --> 01:04:43.360
Because it's like, the Bible is not for me.

798
01:04:43.360 --> 01:04:45.360
So you want to know what it's going to say.

799
01:04:45.360 --> 01:04:47.360
You are not the only one.

800
01:04:47.360 --> 01:04:53.040
When we read the Bible from our modern culture, we can lose the original meaning of the text.

801
01:04:53.040 --> 01:04:55.920
So how can we find an answer?

802
01:04:56.160 --> 01:04:58.160
The Bible is addressed to us.

803
01:04:58.160 --> 01:05:00.160
But it was not written for you.

804
01:05:00.000 --> 01:05:06.520
for us to understand his culture is essential to capture the original meaning of the study bible

805
01:05:06.520 --> 01:05:13.720
after a cultural background ok and there they saw that he introduced what he wanted, he is not selling

806
01:05:13.720 --> 01:05:21.600
the bible to you, but he is talking about the solution, the problem is to think that or contradict

807
01:05:21.600 --> 01:05:29.600
a wrong idea that the bible is for you, then he explained and then introduces what he

808
01:05:29.600 --> 01:05:35.600
is dedicated to, he has a diversity of tools that will help you explore, well up to there I just wanted to show him

809
01:05:35.600 --> 01:05:42.480
and you tell me that this one had how many views, this one had 979 thousand views, something like that, ok, so there

810
01:05:42.480 --> 01:05:48.200
the important thing that we wanted to show you is a content that stops you, why? because he understands

811
01:05:48.200 --> 01:05:55.960
who he is talking to and all this does not happen by chance, this requires a little thinking, right?

812
01:05:55.960 --> 01:06:04.680
to think what is something that would stop him or stop him or would make him think like that, right?

813
01:06:04.680 --> 01:06:11.440
then each niche would have something different there, of course, content that connects and

814
01:06:11.440 --> 01:06:18.800
our friend David Tipol came to mind because almost all his reels have millions of views, that is,

815
01:06:18.800 --> 01:06:25.200
every time he publishes he has millions of views in his reels, so let's see one so

816
01:06:25.200 --> 01:06:30.120
that we can see what is the content that connects, why does this reel connect?

817
01:06:33.520 --> 01:06:44.680
I ask God to win a marathon, is he going to give me a medal? No, he's going to give me a pair of shoes of my size, of the color I like, because that's how God is,

818
01:06:45.960 --> 01:06:51.600
so if I ask God to give me peace, do you think God is not going to take away all the problems?

819
01:06:51.600 --> 01:07:20.640
No, he is going to give me the strength to keep moving forward, to keep walking, something that I have realized about God is that God never gives results, God gives opportunities and many times these opportunities are disguised as difficulties, as processes, even if it hurts, at first they are going to hurt, but in the end they transform,

820
01:07:21.360 --> 01:07:32.640
so the miracle is not that the problems disappear, the miracle is that we become bigger than them, there is a phrase that says ...

821
01:07:33.040 --> 01:07:51.440
Well, I'll stop there because almost everyone has seen David's reels, it's super interesting because he himself records himself, it's not that he's talking to someone, but he has very well internalized what he wants to share,

822
01:07:51.440 --> 01:08:17.520
and through music, through knowing that your skin is struggling with difficulties, it makes this type of reel connect super well, in fact many of his reels are like that, it's about the struggle, the problems, the difficulties, obviously he also talks about finances because that's his area of expertise,

823
01:08:17.680 --> 01:08:36.319
but you see how that connects with an emotion of people, and in this case there is nothing behind that, it's just value, just blessing you, and how beautiful that he also creates that type of content that simply blesses.

824
01:08:37.680 --> 01:08:46.160
The next piece of content is a content that can transform, it is a teaching, it is another type of content that we can create and we are going to show you.

825
01:08:47.680 --> 01:09:07.760
Oops, and this is not a video, which I like, because I don't know if you follow this girl who only does carousels, and why I wanted to show you this, because maybe you think, well, I have to have videos, I have to go out on camera to be able to create content of value, and no,

826
01:09:08.080 --> 01:09:34.800
she literally, almost all of her publications are just carousels, but with a very particular theme, because it is the theme of health and wounds, like inner health, so she goes through drawings, and also the brand, I think it is important in her example, because almost all of her carousels have the same brand, the same sources,

827
01:09:34.800 --> 01:10:00.000
so it is important to also create your brand, your personal brand, but look that in the end, that is the last type of content that we want to show you, in the end there is a call to action, and that is the last part that we want to tell you, that we are not creating only content for virality, as we started, we are creating content

828
01:10:00.000 --> 01:10:04.860
You know, okay, did he have last person as a transformation, he said,

829
01:10:04.860 --> 01:10:10.020
most of the content, you know, is solamente para conectar para crear confianza,

830
01:10:10.020 --> 01:10:13.080
pero la mejor manera que nosotros podemos servir a nuestro

831
01:10:13.080 --> 01:10:15.800
kin es sirviendoles con nuestro servicio producto.

832
01:10:15.800 --> 01:10:18.880
Esa es la transformación de nuestro servicio o nuestro producto.

833
01:10:18.880 --> 01:10:23.700
Entonces, es importante que los dirijamos a un lugar y por eso

834
01:10:23.700 --> 01:10:28.800
hacemos lo que es llamado el CTA, or the call to action, okay?

835
01:10:28.800 --> 01:10:33.120
El llamado a la acción, no solo estamos entreteniendo a las personas,

836
01:10:33.120 --> 01:10:37.000
sino que los estamos haciendo moverse hacia la acción.

837
01:10:37.000 --> 01:10:41.040
Puede ser a través de, y todo esto lo vamos a aprender más en la etapa de

838
01:10:41.040 --> 01:10:45.200
expansión, pero puedes crear un lead magnet, ¿qué es eso?

839
01:10:45.200 --> 01:10:49.680
Es un imán de atraer a tus clientes ideales,

840
01:10:49.680 --> 01:10:52.440
es lo que ella tiene acá, les voy a mostrar.

841
01:10:52.440 --> 01:10:57.040
Ella tiene acá, comenta raíz si quieres una guía práctica para

842
01:10:57.040 --> 01:10:58.760
trabajar tus heridas, okay?

843
01:10:58.760 --> 01:11:05.120
Ella está regalando un recurso gratis a cambio de tu correo electrónico.

844
01:11:05.120 --> 01:11:10.240
Si yo escribo raíz, seguro me va a mandar una automatización,

845
01:11:10.240 --> 01:11:12.720
que nuestra herramienta, que vas a tener acceso,

846
01:11:12.720 --> 01:11:14.640
va a poder ayudarte a hacer esto,

847
01:11:14.640 --> 01:11:19.480
donde automáticamente envía un mensaje directo a estas personas,

848
01:11:19.480 --> 01:11:23.160
que acá, pues, dos mil personas escribieron raíz seguramente,

849
01:11:23.160 --> 01:11:26.680
y les dice, me encanta que quieras la guía práctica.

850
01:11:26.680 --> 01:11:30.520
Dale click aquí para descargarla, o quizás te pide tu correo.

851
01:11:30.520 --> 01:11:31.720
¿Cuál es tu correo electrónico?

852
01:11:31.720 --> 01:11:34.440
Para poder enviarte tu guía práctica.

853
01:11:34.440 --> 01:11:36.480
Entonces, ¿qué estamos haciendo?

854
01:11:36.480 --> 01:11:41.720
Agarrando los leads, que los leads, ¿cómo se dice en español?

855
01:11:41.720 --> 01:11:42.480
Perdón, se me malo.

856
01:11:42.480 --> 01:11:43.360
Los prospectos.

857
01:11:43.360 --> 01:11:45.040
Prospectos, okay?

858
01:11:45.040 --> 01:11:49.560
Que no es un cliente todavía, pero les estás dando contenido de valor,

859
01:11:49.560 --> 01:11:52.520
aún más allá de solo un contenido orgánico.

860
01:11:52.520 --> 01:11:57.400
Has creado algo, una herramienta más, un recurso, un PDF,

861
01:11:57.400 --> 01:12:04.320
algo simple que puedas fácilmente entregar a cambio de sus correos o de su contacto,

862
01:12:04.320 --> 01:12:06.280
y seguramente, como dice acá,

863
01:12:06.280 --> 01:12:11.000
y si sientes que necesitas trabajar tu historia con acompañamiento profesional y cristocéntrico,

864
01:12:11.000 --> 01:12:12.840
agenda en el link del perfil.

865
01:12:12.840 --> 01:12:16.280
Te aseguro que después de enviarte esta guía,

866
01:12:16.280 --> 01:12:20.120
ella va a invitarte a que agendes una cita,

867
01:12:20.120 --> 01:12:21.960
o quizás en la misma guía.

868
01:12:21.960 --> 01:12:24.640
Cuando la recibas, va a decir al final,

869
01:12:24.640 --> 01:12:27.400
si tú quieres agendar una cita y si quieres ir más profundo,

870
01:12:27.400 --> 01:12:32.360
si esta guía te ha ayudado a identificar la herida y necesitas acompañamiento para sanarla,

871
01:12:32.360 --> 01:12:35.600
agenda tu cita conmigo, y ahí viene su oferta.

872
01:12:35.600 --> 01:12:42.080
Si ven cómo es contenido que atrae a la persona que está herida,

873
01:12:42.080 --> 01:12:42.880
¿verdad?

874
01:12:42.880 --> 01:12:48.280
Que da valor porque está dando muchos consejos para ayudar a esa persona,

875
01:12:48.280 --> 01:12:53.960
pero al final dirige a una acción que es comenta,

876
01:12:53.960 --> 01:12:56.640
y los lleva en ese embudo, embudo, embudo, embudo,

877
01:12:56.640 --> 01:13:06.760
hasta llegar a que posiblemente esa persona compre esta asesoría personal con ella, ¿ok?

878
01:13:06.760 --> 01:13:14.960
Entonces, esa es la idea de lo que queremos ayudarles a empezar a crear con su contenido orgánico.

879
01:13:14.960 --> 01:13:20.640
Había uno más de call to action, que es la misma idea, ¿verdad?

880
01:13:20.640 --> 01:13:28.960
De que al final de la publicación haya una llamada a la acción,

881
01:13:28.960 --> 01:13:32.640
que le den clic, o que escriban la palabra multiplicar,

882
01:13:32.640 --> 01:13:36.640
como el ejemplo que teníamos ayer era ese.

883
01:13:36.640 --> 01:13:37.320
Ah, ok.

884
01:13:37.320 --> 01:13:38.600
Es el nuestro.

885
01:13:38.600 --> 01:13:40.800
Bueno, pues, ¿por qué no lo hacen?

886
01:13:40.800 --> 01:13:45.000
Vayan a hacerlo y ven con nosotros cómo lo estamos haciendo, si no lo han hecho.

887
01:13:45.000 --> 01:13:47.120
Pero ustedes seguramente ya, ¿cuál es?

888
01:13:47.120 --> 01:13:47.960
Ya lo han hecho.

889
01:13:47.960 --> 01:13:49.160
Es este.

890
01:13:49.160 --> 01:13:49.660
Ahí.

891
01:13:52.720 --> 01:13:54.160
Ahora es en oficio.

892
01:13:54.160 --> 01:13:54.660
Ok.

893
01:13:54.660 --> 01:13:55.160
Ahí está.

894
01:13:55.160 --> 01:13:55.840
No.

895
01:13:55.840 --> 01:14:02.280
Es este, el que acabamos de publicar, ¿ok?

896
01:14:02.280 --> 01:14:08.400
Miren, tiene 392, y es eso, es un reel.

897
01:14:08.400 --> 01:14:13.840
Vayan a verlo y pueden escribir multiplicar y los va a llevar a que se

898
01:14:13.840 --> 01:14:18.400
registren a este entrenamiento que estamos haciendo con Carlos.

899
01:14:18.400 --> 01:14:21.160
Entonces, esa es la intención.

900
01:14:21.160 --> 01:14:25.720
Queríamos mostrarles como a nivel 3,000, ¿cómo se dice?

901
01:14:25.720 --> 01:14:27.080
3,000 pies de altura.

902
01:14:27.080 --> 01:14:27.920
Sí.

903
01:14:27.920 --> 01:14:31.520
Porque obviamente cuando hablamos de contenido, las personas dicen, ay,

904
01:14:31.520 --> 01:14:36.080
pero yo quiero aprender a usar esto y a usar IA y a usar Canva y a crear y

905
01:14:36.080 --> 01:14:37.120
hacerlo bonito.

906
01:14:37.120 --> 01:14:40.800
Pero si no hay estrategia, si no hay intención detrás de lo que,

907
01:14:40.800 --> 01:14:45.480
el propósito por el cual estás esforzándote a crear todas estas cosas,

908
01:14:45.480 --> 01:14:46.600
no de nada sirve.

909
01:14:46.600 --> 01:14:48.880
Y el fundamento es, ¿a quién?

910
01:14:48.880 --> 01:14:50.920
¿Para quién está dirigido esto?

911
01:14:50.920 --> 01:14:54.800
¿Cuáles son sus dolores, sus problemas para crear contenido que conecte?

912
01:14:54.800 --> 01:14:56.480
¿Y hacia dónde los estoy llevando?

913
01:14:56.480 --> 01:14:58.080
¿Cuál es mi oferta?

914
01:14:58.080 --> 01:15:01.120
Todo esto tiene que estar ya.

915
01:15:00.000 --> 01:15:07.000
¿el qué, el quién y el cómo? bien definido, para que puedas entonces, para que puedas crear esto con nosotros.

916
01:15:07.000 --> 01:15:15.000
A mí se me ocurre, nena, que nosotros tenemos un próximo taller acerca de ads, ¿verdad?

917
01:15:15.000 --> 01:15:17.000
Pero primero vienen Budos, ¿no?

918
01:15:17.000 --> 01:15:21.000
No, primero vienen Budos, exacto, sí. Después viene ads.

919
01:15:21.000 --> 01:15:27.000
Que no quizás que reemplacemos el de ads, pero quizás empujemos el de ads y hagamos...

920
01:15:27.000 --> 01:15:32.000
¿a quién le gustaría que tuviéramos también una sesión un poquito más larga, quizás unas tres, cuatro horas,

921
01:15:32.000 --> 01:15:41.000
donde creamos, donde no solamente aprendemos, sino que con los fundamentos que van a estar en el currículum,

922
01:15:41.000 --> 01:15:46.000
con estas lecciones, con sus tareas previamente hechas,

923
01:15:46.000 --> 01:15:56.000
vengamos acá y vamos a regalarnos ese tiempo para crear ideas y los que podamos ya dejar las listas.

924
01:15:56.000 --> 01:16:03.000
Sí, y no necesitamos dos días para eso. Yo creo que, de hecho, se nos viene en abril el taller Diseña Tu Embudo,

925
01:16:03.000 --> 01:16:07.000
que va a ser el taller donde te vamos a enseñar la herramienta.

926
01:16:07.000 --> 01:16:12.000
Creo que en esa, esa viene primero, porque necesitamos que entres a la herramienta,

927
01:16:12.000 --> 01:16:17.000
que conectes tus redes sociales, y después de esa podemos tener una de creación,

928
01:16:17.000 --> 01:16:22.000
donde ya conectamos tu automatización de comenta esta palabra.

929
01:16:23.000 --> 01:16:27.000
Por eso es importantísimo, chicos y chicas, que avancemos.

930
01:16:27.000 --> 01:16:31.000
Mira, no tienes que tener 100% de claridad.

931
01:16:31.000 --> 01:16:36.000
Incluso todo lo que estás aprendiendo lo vas a reutilizar, lo vas a reciclar.

932
01:16:36.000 --> 01:16:41.000
Ahorita tienes una idea y quizás de repente dices, oye, quizás esta puede ser mi oferta.

933
01:16:41.000 --> 01:16:46.000
Es otro reto. De hecho, todo lo que nosotros hacemos para todos los lanzamientos,

934
01:16:46.000 --> 01:16:52.000
ahorita viene algo con Carlos Sánchez, después viene Misión 414, que lo hicimos el año pasado.

935
01:16:52.000 --> 01:17:00.000
Es el mismo proceso que implementamos cada vez que hacemos un esfuerzo de lanzamiento.

936
01:17:00.000 --> 01:17:04.000
Entonces, enfócate solo en una oferta. Puede ser tu oferta primicia,

937
01:17:04.000 --> 01:17:08.000
la primera vez que la estás haciendo. Puede ser tu primera oferta,

938
01:17:08.000 --> 01:17:12.000
o puede ser tu tercera o cuarta oferta, si tú ya tienes un emprendimiento o un negocio.

939
01:17:12.000 --> 01:17:18.000
Pero enfócate en una cosa y vamos a crear todo nuestra...

940
01:17:18.000 --> 01:17:23.000
La meta es que de aquí a mayo podamos crear nuestra página de ventas

941
01:17:23.000 --> 01:17:27.000
o de registro a, por ejemplo, tu reto, como hizo Xiaomi,

942
01:17:27.000 --> 01:17:31.000
y que conectes tus redes sociales y tus correos electrónicos.

943
01:17:31.000 --> 01:17:35.000
O sea, es un sistema. Lo que vas a tener dentro de la herramienta es un sistema

944
01:17:35.000 --> 01:17:39.000
que todo lo que nos ves a nosotros hacer, piensa en el reto de sabiduría.

945
01:17:39.000 --> 01:17:45.000
Si me apareció una publicación, un ad, escribí la palabra sabiduría,

946
01:17:45.000 --> 01:17:49.000
me registré, me...

947
01:17:49.000 --> 01:17:52.000
Pude haber comprado el VIP.

948
01:17:52.000 --> 01:17:56.000
Todo eso es lo que tú vas a poder hacer dentro de esa herramienta,

949
01:17:56.000 --> 01:17:58.000
pero necesitamos los fundamentos.

950
01:17:58.000 --> 01:18:01.000
Así es.

951
01:18:01.000 --> 01:18:05.000
Les vamos a avisar en el grupo de WhatsApp o por notificación en el app

952
01:18:05.000 --> 01:18:10.000
cuando tengamos esos recursos adicionales dentro del grupo de CNX

953
01:18:10.000 --> 01:18:12.000
para que puedan ver...

954
01:18:12.000 --> 01:18:15.000
Va a estar hoy, ¿no? Lady, yo creo que hoy va a estar.

955
01:18:15.000 --> 01:18:18.000
Los... Lady creo que los está agregando hoy.

956
01:18:18.000 --> 01:18:19.000
Bueno.

957
01:18:19.000 --> 01:18:20.000
Sí.

958
01:18:20.000 --> 01:18:22.000
Sí, van a tenerlos para que puedan ver,

959
01:18:22.000 --> 01:18:26.000
porque definitivamente esos diferentes tipos de contenidos es importante

960
01:18:26.000 --> 01:18:31.000
que los identifiquen, que sepan qué les gustaría llegar a crear.

961
01:18:31.000 --> 01:18:37.000
Y bueno, vamos a buscar un tiempo para que creemos juntos.

962
01:18:37.000 --> 01:18:41.000
Chicos, tenemos unos minutitos más, tenemos unos 10 minutitos más,

963
01:18:41.000 --> 01:18:44.000
así que abrimos micrófonos para que si alguien tiene una pregunta

964
01:18:44.000 --> 01:18:49.000
en relación a creación de contenido, pueda levantar su manito.

965
01:18:49.000 --> 01:18:57.000
Entonces, Luz, yo no sé si tu pregunta es de contenido, si es.

966
01:18:57.000 --> 01:19:02.000
Prende tu cámara y la puedes hacer.

967
01:19:08.000 --> 01:19:11.000
Porque yo sé que se quedó levantada desde el principio.

968
01:19:11.000 --> 01:19:18.000
Entonces, vamos con Paola, que Paola tenía una pregunta en el chat.

969
01:19:18.000 --> 01:19:20.000
Hola, Paola.

970
01:19:20.000 --> 01:19:22.000
Hola, hola, ¿cómo estás?

971
01:19:22.000 --> 01:19:24.000
Muy bien.

972
01:19:24.000 --> 01:19:27.000
Bueno, yo sigo con la pregunta que hice la primera vez que me dieron

973
01:19:27.000 --> 01:19:33.000
la oportunidad de hablar acerca de que, en el caso mío, el nicho.

974
01:19:33.000 --> 01:19:37.000
¿Cómo puedo lanzar una publicación con el contenido?

975
01:19:37.000 --> 01:19:39.000
Por lo menos yo no tengo reto.

976
01:19:39.000 --> 01:19:42.000
La mayoría de las personas que veo aquí tienen un reto,

977
01:19:42.000 --> 01:19:45.000
tienen algo que va a ser continuo, algo que va a ser online,

978
01:19:45.000 --> 01:19:47.000
algo que tú pagas.

979
01:19:47.000 --> 01:19:51.000
Lo mío es totalmente diferente, no tiene nada que ver con eso.

980
01:19:51.000 --> 01:19:57.000
¿Cómo entonces puedo yo aplicar todo lo que ya hemos estudiado,

981
01:19:57.000 --> 01:20:00.000
ya he hecho todas las clases, ya he contestado las preguntas?

982
01:20:00.000 --> 01:20:07.640
But I don't see that direction, I mean, if it's not a challenge, how do I do it?

983
01:20:07.640 --> 01:20:11.720
Because mine is not a challenge, mine is a service that is physical,

984
01:20:11.720 --> 01:20:15.320
which is a place that I go to, I lend a service and it's over.

985
01:20:15.320 --> 01:20:22.440
So it's already working, what I want is how I multiply, because it's where I am, it's in Cadá.

986
01:20:22.440 --> 01:20:27.760
I can't multiply, if I don't do it, it can't be done and I don't have efficiency.

987
01:20:27.960 --> 01:20:30.880
I mean, it's me, if it's not me, it can't be done.

988
01:20:30.880 --> 01:20:34.760
So it's not something that I could record, like it's done here, with something like a challenge.

989
01:20:34.760 --> 01:20:36.960
You can see the repetitions, you can see...

990
01:20:36.960 --> 01:20:41.160
So in the case of this type of business of mine,

991
01:20:41.160 --> 01:20:44.600
how could I then manage a content like this, which is not,

992
01:20:44.600 --> 01:20:48.200
I invite you, write, multiply, or write something that,

993
01:20:48.200 --> 01:20:52.720
because it's not that type of content.

994
01:20:53.720 --> 01:21:00.320
Yes, I think that in your case, the type of content is a connection content,

995
01:21:00.320 --> 01:21:06.360
because you want them to see your services, what you create,

996
01:21:06.360 --> 01:21:10.480
testimonials from other people who have hired you, right?

997
01:21:10.480 --> 01:21:19.080
You want them to see, I mean, in your case, I could create content behind the scenes, right?

998
01:21:19.080 --> 01:21:22.520
Look how I prepare for a children's party, right?

999
01:21:22.520 --> 01:21:27.080
And you can create how you're getting ready, how you're putting on makeup,

1000
01:21:27.080 --> 01:21:34.480
how you're, I don't know, practicing some games, or jokes, or things like that, right?

1001
01:21:34.480 --> 01:21:40.760
Because that can reach a person who is planning their son's or daughter's party,

1002
01:21:40.760 --> 01:21:44.640
it can get to them, to get their attention.

1003
01:21:44.640 --> 01:21:47.480
Testimonials, as I told you, I think are super important.

1004
01:21:47.480 --> 01:21:51.520
I don't know if you go to parties with someone, or do you always go alone,

1005
01:21:51.520 --> 01:21:58.160
but if someone can accompany you and record you in action,

1006
01:21:58.160 --> 01:22:02.720
record the children smiling, the happy parents,

1007
01:22:02.720 --> 01:22:07.200
and take advantage of those testimonials, I think that's super important.

1008
01:22:07.200 --> 01:22:11.960
But you're absolutely right, I do believe that the problem

1009
01:22:11.960 --> 01:22:17.640
with the business model you have is that it's you.

1010
01:22:17.640 --> 01:22:27.120
And that will be something that you may have to work on as your model.

1011
01:22:27.120 --> 01:22:33.120
I'm going to be able to bring people who initially help me,

1012
01:22:33.120 --> 01:22:40.720
but with the goal of learning, so that later I can have two parties at the same time,

1013
01:22:40.720 --> 01:22:51.520
one me and another my apprentice, or raise your prices, or change your niche.

1014
01:22:51.520 --> 01:22:59.280
And maybe, I think we once talked about companies versus families.

1015
01:22:59.280 --> 01:23:01.360
Maybe a company can be charged more.

1016
01:23:01.360 --> 01:23:09.240
Or what I also mentioned to you is how I can identify an ecosystem of parties,

1017
01:23:09.240 --> 01:23:14.120
and that you not only offer the service of party animation,

1018
01:23:14.120 --> 01:23:21.040
but also DJ, balloon decoration, catering.

1019
01:23:21.040 --> 01:23:28.680
If you don't do it all, at least have a directory of companies

1020
01:23:28.680 --> 01:23:35.760
to which, when you can recommend them, you have some kind of commission or benefit.

1021
01:23:35.760 --> 01:23:40.160
I don't know if you wanted to mention anything in relation to content.

1022
01:23:40.160 --> 01:23:43.600
And not necessarily everything is about challenges.

1023
01:23:43.600 --> 01:23:48.920
I mean, that's something that we believe in because of the type of product,

1024
01:23:48.920 --> 01:23:59.360
but we're also aware that in your business, as it is today, there are other things.

1025
01:23:59.360 --> 01:24:04.240
However, the foundations, I'm 100% convinced that they're still applying

1026
01:24:04.240 --> 01:24:08.400
the who, the what, the offer, the creation of bonuses.

1027
01:24:08.400 --> 01:24:11.360
I have, excuse me, can I speak?

1028
01:24:11.360 --> 01:24:17.080
Yes, I have identified the who, I have identified the offer, I have a price,

1029
01:24:17.080 --> 01:24:21.240
I already have time in the market, I do manage different services.

1030
01:24:21.240 --> 01:24:27.360
Not only recreation or entertainment, we do DJ, face painting, balloons,

1031
01:24:27.360 --> 01:24:30.360
characters, bouncy house.

1032
01:24:30.360 --> 01:24:32.200
I mean, I have a lot of things.

1033
01:24:32.200 --> 01:24:36.280
Unfortunately, what I say is the part that I am doing it alone,

1034
01:24:36.280 --> 01:24:40.040
because obviously my family helps me, in this case, my husband, my children.

1035
01:24:40.040 --> 01:24:41.520
They are the ones who give me a hand.

1036
01:24:41.520 --> 01:24:43.720
Sometimes they have their commitments.

1037
01:24:43.720 --> 01:24:45.440
That limits me.

1038
01:24:45.440 --> 01:24:51.160
When I entered here at CNX, my idea is me asking the Lord,

1039
01:24:51.160 --> 01:24:53.160
how can I multiply?

1040
01:24:53.160 --> 01:24:54.640
I mean, how can my business grow?

1041
01:24:54.640 --> 01:24:59.000
Because I, unfortunately, I lose a lot of money because I can't,

1042
01:25:00.000 --> 01:25:03.600
in the place two or three times, people tell me,

1043
01:25:03.600 --> 01:25:05.840
well, it's okay, you can't be with me anymore

1044
01:25:05.840 --> 01:25:07.640
because you have already committed to another person,

1045
01:25:07.640 --> 01:25:11.560
so I don't want your service anymore because she is a client that I lose.

1046
01:25:11.560 --> 01:25:14.080
So how can I do it?

1047
01:25:14.080 --> 01:25:15.840
How can I multiply myself?

1048
01:25:15.840 --> 01:25:17.960
How can I widen those gaps?

1049
01:25:17.960 --> 01:25:21.560
Which is what attracted me to CNX.

1050
01:25:21.560 --> 01:25:24.440
When they talked about expanding,

1051
01:25:24.440 --> 01:25:27.560
I said, well, that's what I'm looking for, that direction.

1052
01:25:27.560 --> 01:25:29.880
How could I do it?

1053
01:25:30.560 --> 01:25:35.440
Definitely what you need is to multiply yourself in people, Paola.

1054
01:25:35.440 --> 01:25:39.720
So you have to hire, right?

1055
01:25:39.720 --> 01:25:42.520
Be willing to hire someone

1056
01:25:42.520 --> 01:25:46.880
because if you don't have someone who is already starting

1057
01:25:46.880 --> 01:25:50.480
as a young person, it would attract your attention, right?

1058
01:25:50.480 --> 01:25:54.360
But you're going to have to hire people to start multiplying yourself

1059
01:25:54.360 --> 01:25:56.600
because there is no other way to multiply yourself

1060
01:25:56.600 --> 01:25:58.360
if it's not with people.

1061
01:25:58.400 --> 01:26:01.160
So, in this program,

1062
01:26:01.160 --> 01:26:05.720
it's not necessarily about how to grow a team,

1063
01:26:05.720 --> 01:26:09.640
but I think what you need to do is decide,

1064
01:26:09.640 --> 01:26:14.600
okay, how many parties can I and want to have, right?

1065
01:26:14.600 --> 01:26:16.920
And how many people would I need to be able to achieve that?

1066
01:26:16.920 --> 01:26:17.840
Start with one more.

1067
01:26:17.840 --> 01:26:20.960
If you add one more person who can train,

1068
01:26:20.960 --> 01:26:24.160
who can share all my knowledge, my methods,

1069
01:26:24.160 --> 01:26:26.720
how I do all the service to the client,

1070
01:26:26.720 --> 01:26:31.040
and you start to pour that talent that you have into someone else,

1071
01:26:31.040 --> 01:26:33.800
then maybe you can have two parties

1072
01:26:33.800 --> 01:26:36.640
where you're in one and that person is in another.

1073
01:26:36.640 --> 01:26:39.600
But that's multiplying yourself in people, right?

1074
01:26:39.600 --> 01:26:43.040
So, there are many ways to multiply.

1075
01:26:43.040 --> 01:26:46.320
We're talking about multiplying your money with trading,

1076
01:26:46.320 --> 01:26:47.880
that's what Carlos Sánchez is going to do.

1077
01:26:47.880 --> 01:26:50.600
We multiply your talent,

1078
01:26:50.600 --> 01:26:52.880
what God has given you through entrepreneurship,

1079
01:26:52.880 --> 01:26:55.280
but you need to multiply yourself in another person.

1080
01:26:55.280 --> 01:26:57.480
So, you have to ask God,

1081
01:26:57.480 --> 01:27:02.160
Lord, who are your friends?

1082
01:27:02.160 --> 01:27:04.480
Maybe in your church, in your community,

1083
01:27:04.480 --> 01:27:08.800
you put up a contract for an assistant

1084
01:27:08.800 --> 01:27:12.360
and give them a title to what you do, right?

1085
01:27:12.360 --> 01:27:14.240
And be willing to pay them,

1086
01:27:14.240 --> 01:27:16.800
because that's the only way that I think they're going to grow.

1087
01:27:16.800 --> 01:27:19.440
And how often are you having that inconvenience

1088
01:27:19.440 --> 01:27:23.000
that you're losing an opportunity

1089
01:27:23.000 --> 01:27:26.560
because you're already booked by someone else?

1090
01:27:26.560 --> 01:27:28.880
I mean, does it happen every weekend or...?

1091
01:27:28.880 --> 01:27:30.680
Every weekend.

1092
01:27:30.680 --> 01:27:32.680
I mean, now I'm exhausted

1093
01:27:32.680 --> 01:27:35.080
because sometimes I try to please my client,

1094
01:27:35.080 --> 01:27:37.640
some people make time for me,

1095
01:27:37.640 --> 01:27:40.080
and there are weekends that I start at 10 in the morning

1096
01:27:40.080 --> 01:27:43.320
and finish at 10 at night doing four activities at the same time,

1097
01:27:43.320 --> 01:27:44.880
going from one activity to another,

1098
01:27:44.880 --> 01:27:46.720
from one activity to another, from one activity to another.

1099
01:27:46.720 --> 01:27:48.280
Sometimes it's hard for me to travel,

1100
01:27:48.320 --> 01:27:50.480
I live in Florida,

1101
01:27:50.480 --> 01:27:52.040
and they call me from Tampa,

1102
01:27:52.040 --> 01:27:53.720
and they call me from Orlando,

1103
01:27:53.720 --> 01:27:57.400
and I try to move as time allows,

1104
01:27:57.400 --> 01:27:58.680
but I live in Sarasota,

1105
01:27:58.680 --> 01:28:00.680
one hour from Tampa and two from Orlando,

1106
01:28:00.680 --> 01:28:02.440
I mean, I can't,

1107
01:28:02.440 --> 01:28:05.800
and I have local clients and clients around me.

1108
01:28:05.800 --> 01:28:09.320
So, yes, I've thought about multiplying,

1109
01:28:09.320 --> 01:28:13.560
maybe I haven't done it because of hiring other people,

1110
01:28:13.560 --> 01:28:17.280
because it's also what drives me in the program,

1111
01:28:17.280 --> 01:28:20.400
right now, with everything we've learned

1112
01:28:20.400 --> 01:28:23.200
from the first tools, from the first stakes,

1113
01:28:23.200 --> 01:28:25.920
well, I've had that fear of...

1114
01:28:25.920 --> 01:28:28.360
Because it happened to me once, I hired someone,

1115
01:28:28.360 --> 01:28:31.280
and what he did was he took my clients

1116
01:28:31.280 --> 01:28:33.200
and I sent him,

1117
01:28:33.200 --> 01:28:34.680
and then what he did was say,

1118
01:28:34.680 --> 01:28:37.680
oh, don't call them anymore, call us,

1119
01:28:37.680 --> 01:28:39.600
call me and I'll charge you less,

1120
01:28:39.600 --> 01:28:41.400
so that affected me a lot,

1121
01:28:41.400 --> 01:28:43.040
and I got scared,

1122
01:28:43.040 --> 01:28:46.640
and that fear has stopped me from doing it again.

1123
01:28:46.680 --> 01:28:49.080
So, that's where I'm at right now.

1124
01:28:50.040 --> 01:28:53.120
How nice that the Lord showed you that, Paola,

1125
01:28:53.120 --> 01:28:56.840
because, look, how important forgiveness is

1126
01:28:56.840 --> 01:28:59.040
and the health of our heart,

1127
01:28:59.040 --> 01:29:01.480
because things from our past

1128
01:29:01.480 --> 01:29:04.400
can be influencing decisions

1129
01:29:04.400 --> 01:29:06.080
where you're going to have to trust,

1130
01:29:06.080 --> 01:29:07.480
trust in God,

1131
01:29:07.480 --> 01:29:11.640
that the person you hire won't do the same, right?

1132
01:29:11.640 --> 01:29:15.320
So, it requires trust, it requires faith,

1133
01:29:15.320 --> 01:29:17.600
and it requires forgiving that person,

1134
01:29:17.600 --> 01:29:19.280
because if you still carry that,

1135
01:29:19.280 --> 01:29:21.520
if you still have the memory,

1136
01:29:21.520 --> 01:29:24.040
well, then you're going to act with fear.

1137
01:29:24.040 --> 01:29:27.600
So, may the Lord bring health to your heart

1138
01:29:27.600 --> 01:29:30.880
with that event that happened,

1139
01:29:30.880 --> 01:29:33.600
and praying, ask the Lord

1140
01:29:33.600 --> 01:29:37.080
to take you to the right person, right?

1141
01:29:37.080 --> 01:29:40.640
Lord, I post on Instagram, I post on Facebook,

1142
01:29:40.640 --> 01:29:42.560
I share it in my community,

1143
01:29:42.560 --> 01:29:47.840
what would be the best way to publish this job posting, right?

1144
01:29:47.840 --> 01:29:50.120
This job post.

1145
01:29:50.120 --> 01:29:52.480
And I believe that the best way

1146
01:29:52.480 --> 01:29:54.600
is not someone who has experience,

1147
01:29:54.600 --> 01:29:56.760
because that can happen, right?

1148
01:29:56.760 --> 01:29:59.800
Although someone can still learn, and that happens.

1149
01:30:00.000 --> 01:30:02.000
Paula, that happens.

1150
01:30:02.000 --> 01:30:05.000
We, with my beautiful letters,

1151
01:30:05.000 --> 01:30:08.000
yes, maybe I was the first one to start teaching,

1152
01:30:08.000 --> 01:30:10.000
but how many ministries and people

1153
01:30:10.000 --> 01:30:14.000
didn't start teaching the same methodology that I did?

1154
01:30:14.000 --> 01:30:19.000
And, on the contrary of not seeing it as a competition,

1155
01:30:19.000 --> 01:30:22.000
but saying, well, right, it's multiplying.

1156
01:30:22.000 --> 01:30:25.000
That's also part of the multiplication.

1157
01:30:25.000 --> 01:30:27.000
But ask the Lord to show you

1158
01:30:27.000 --> 01:30:30.000
where to publish that job posting.

1159
01:30:30.000 --> 01:30:33.000
And I would say someone who is starting,

1160
01:30:33.000 --> 01:30:36.000
someone young, who wants the hours.

1161
01:30:36.000 --> 01:30:41.000
That question you are asking, I already asked the Lord.

1162
01:30:41.000 --> 01:30:43.000
During all this time of learning,

1163
01:30:43.000 --> 01:30:45.000
in the time of healing of the heart, of the Lord,

1164
01:30:45.000 --> 01:30:47.000
in those two healings I had to do,

1165
01:30:47.000 --> 01:30:49.000
that one, the forgiveness of that,

1166
01:30:49.000 --> 01:30:51.000
and the healing of a scarcity.

1167
01:30:51.000 --> 01:30:53.000
I had a house in Puerto Rico

1168
01:30:53.000 --> 01:30:55.000
and there I had a very big loss.

1169
01:30:55.000 --> 01:30:57.000
That fear was also there.

1170
01:30:57.000 --> 01:31:00.000
But asking the Lord who could help me,

1171
01:31:00.000 --> 01:31:02.000
He took me to young people.

1172
01:31:02.000 --> 01:31:05.000
In my church there are not many young people.

1173
01:31:05.000 --> 01:31:07.000
And then my children are young and I ask them,

1174
01:31:07.000 --> 01:31:09.000
why don't you go to church?

1175
01:31:09.000 --> 01:31:11.000
They tell me, oh, it's like the church is boring,

1176
01:31:11.000 --> 01:31:13.000
they don't speak a young language.

1177
01:31:13.000 --> 01:31:16.000
So I was thinking about that and I said, wow,

1178
01:31:16.000 --> 01:31:18.000
I would like to recruit young people,

1179
01:31:18.000 --> 01:31:20.000
young people like high school,

1180
01:31:20.000 --> 01:31:21.000
who are already in 10, 11,

1181
01:31:21.000 --> 01:31:23.000
who suddenly like to buy a cell phone,

1182
01:31:23.000 --> 01:31:25.000
a new shoe, expensive, branded.

1183
01:31:25.000 --> 01:31:28.000
And sometimes parents don't have all the resources for that.

1184
01:31:28.000 --> 01:31:32.000
Maybe they could work with me this weekend

1185
01:31:32.000 --> 01:31:34.000
and get, I'll pay for the show,

1186
01:31:34.000 --> 01:31:36.000
maybe it's not going to be a salary that serves

1187
01:31:36.000 --> 01:31:38.000
to maintain a house, a home,

1188
01:31:38.000 --> 01:31:40.000
I'll pay for a complete car, right?

1189
01:31:40.000 --> 01:31:42.000
But for example, it can help that cell phone

1190
01:31:42.000 --> 01:31:44.000
that they want, fashionable, and those things

1191
01:31:44.000 --> 01:31:47.000
that sometimes young people go out with their friends

1192
01:31:47.000 --> 01:31:48.000
for the movies, for something.

1193
01:31:48.000 --> 01:31:49.000
So in that I have thought,

1194
01:31:49.000 --> 01:31:51.000
that's what the Lord has put in my mind,

1195
01:31:51.000 --> 01:31:53.000
how to recruit high schoolers,

1196
01:31:53.000 --> 01:31:55.000
people who are still in the 11th grade,

1197
01:31:55.000 --> 01:31:58.000
who are between 17, 17, 18 years old,

1198
01:31:58.000 --> 01:32:03.000
who still don't have a time to have to work 40 hours

1199
01:32:03.000 --> 01:32:05.000
or somewhere, but they can,

1200
01:32:05.000 --> 01:32:07.000
on the weekends, free of classes,

1201
01:32:07.000 --> 01:32:10.000
do something and earn something.

1202
01:32:10.000 --> 01:32:11.000
And at the same time have fun,

1203
01:32:11.000 --> 01:32:13.000
I think it's a fun job.

1204
01:32:13.000 --> 01:32:14.000
That's what the Lord has put in me,

1205
01:32:14.000 --> 01:32:17.000
and so far it's what, I don't know,

1206
01:32:17.000 --> 01:32:19.000
answering the question you asked me,

1207
01:32:20.000 --> 01:32:22.000
and at the same time even influencing them,

1208
01:32:22.000 --> 01:32:24.000
because what if that's also,

1209
01:32:24.000 --> 01:32:27.000
it says that we believe that our business

1210
01:32:27.000 --> 01:32:29.000
can be our ministry,

1211
01:32:29.000 --> 01:32:31.000
what if this is a way

1212
01:32:31.000 --> 01:32:33.000
to minister to these young people

1213
01:32:33.000 --> 01:32:36.000
who so much need an example,

1214
01:32:36.000 --> 01:32:38.000
a role model, right?

1215
01:32:38.000 --> 01:32:40.000
Of course, they are helping you,

1216
01:32:40.000 --> 01:32:42.000
you are paying them,

1217
01:32:42.000 --> 01:32:44.000
but what if, apart from that,

1218
01:32:44.000 --> 01:32:47.000
the Lord wants to use you

1219
01:32:47.000 --> 01:32:50.000
to bless an area of life,

1220
01:32:50.000 --> 01:32:53.000
to show them how to do a business

1221
01:32:53.000 --> 01:32:55.000
with correct principles,

1222
01:32:55.000 --> 01:32:57.000
how to treat a client correctly,

1223
01:32:57.000 --> 01:33:01.000
how to be integral with relationships,

1224
01:33:01.000 --> 01:33:03.000
that what happened in the past

1225
01:33:03.000 --> 01:33:05.000
will not happen, right?

1226
01:33:05.000 --> 01:33:07.000
You have the opportunity now

1227
01:33:07.000 --> 01:33:10.000
to even treat these people

1228
01:33:10.000 --> 01:33:12.000
as a ministry.

1229
01:33:12.000 --> 01:33:13.000
And you have to do it, Paola,

1230
01:33:13.000 --> 01:33:18.000
because, look, we had to,

1231
01:33:18.000 --> 01:33:21.000
for this wisdom challenge,

1232
01:33:21.000 --> 01:33:23.000
in October or November,

1233
01:33:23.000 --> 01:33:26.000
we hired how many people?

1234
01:33:26.000 --> 01:33:29.000
Four people in a period of a month,

1235
01:33:29.000 --> 01:33:31.000
it requires faith,

1236
01:33:31.000 --> 01:33:33.000
and we knew that we needed,

1237
01:33:33.000 --> 01:33:35.000
I mean, in faith we believed

1238
01:33:35.000 --> 01:33:37.000
that what was coming for this year

1239
01:33:37.000 --> 01:33:39.000
was going to be bigger

1240
01:33:39.000 --> 01:33:41.000
and that we were not going to be able to do it alone,

1241
01:33:41.000 --> 01:33:43.000
so you have to be willing

1242
01:33:43.000 --> 01:33:45.000
to make faith decisions,

1243
01:33:45.000 --> 01:33:47.000
and, well, I understand you

1244
01:33:47.000 --> 01:33:49.000
because I feel that I am more like you,

1245
01:33:49.000 --> 01:33:52.000
like, oh, but will it be enough?

1246
01:33:52.000 --> 01:33:54.000
I mean, fears come in at the moment,

1247
01:33:54.000 --> 01:33:56.000
we think that we are going to earn less

1248
01:33:56.000 --> 01:33:58.000
because now we are having to share,

1249
01:33:58.000 --> 01:34:00.000
but no, because the Lord

1250
01:34:00.000 --> 01:34:02.000
is going to help you have more,

1251
01:34:02.000 --> 01:34:04.000
I mean, more income, more, think about it,

1252
01:34:04.000 --> 01:34:07.000
it's going to be more, more, more opportunities

1253
01:34:07.000 --> 01:34:08.000
that are going to open up

1254
01:34:08.000 --> 01:34:10.000
and that you are going to be able to say yes.

1255
01:34:10.000 --> 01:34:12.000
So, and apart,

1256
01:34:12.000 --> 01:34:14.000
very important, there is a book

1257
01:34:14.000 --> 01:34:16.000
called Permission to Prosper.

1258
01:34:16.000 --> 01:34:18.000
Oh, sorry baby girl, I hit you.

1259
01:34:18.000 --> 01:34:20.000
Look, this book,

1260
01:34:20.000 --> 01:34:22.000
I recommend it to you, ok?

1261
01:34:22.000 --> 01:34:24.000
Permission to Prosper,

1262
01:34:24.000 --> 01:34:26.000
ok, by Ray Edwards.

1263
01:34:26.000 --> 01:34:28.000
And he talks about

1264
01:34:28.000 --> 01:34:32.000
the importance of being able to create jobs

1265
01:34:32.000 --> 01:34:34.000
for other people,

1266
01:34:34.000 --> 01:34:36.000
and how we are being blessed,

1267
01:34:36.000 --> 01:34:38.000
I mean, it changed the way I think

1268
01:34:38.000 --> 01:34:40.000
that I can sell more,

1269
01:34:40.000 --> 01:34:42.000
work more, do more,

1270
01:34:42.000 --> 01:34:44.000
not for selfish purposes,

1271
01:34:44.000 --> 01:34:46.000
but to bless and create jobs.

1272
01:34:46.000 --> 01:34:48.000
I mean, it's very nice, read it,

1273
01:34:48.000 --> 01:34:50.000
and I think that's what you have to do.

1274
01:34:50.000 --> 01:34:52.000
You already know what you have to do,

1275
01:34:52.000 --> 01:34:54.000
but don't let any fear,

1276
01:34:54.000 --> 01:34:56.000
fear, insecurity.

1277
01:35:00.000 --> 01:35:04.700
It's about publishing or going to your church, as you say, if you already know, and inviting people.

1278
01:35:04.700 --> 01:35:05.200
Oops.

1279
01:35:06.800 --> 01:35:07.300
Ready?

1280
01:35:07.300 --> 01:35:07.800
Good.

1281
01:35:08.000 --> 01:35:09.200
Yes, yes, yes, yes.

1282
01:35:09.200 --> 01:35:15.000
Good, so the next time you connect, we're going to ask you, okay, if you did it.

1283
01:35:16.800 --> 01:35:19.600
Well, guys, one more question.

1284
01:35:19.600 --> 01:35:26.000
Let's see, Patty, tell us, because later we have to go find our daughters at school.

1285
01:35:26.500 --> 01:35:27.500
How are you?

1286
01:35:28.600 --> 01:35:29.900
Or you stay if you want.

1287
01:35:30.200 --> 01:35:30.700
Let's see.

1288
01:35:33.200 --> 01:35:34.800
Oh, you have to take off the mute.

1289
01:35:38.100 --> 01:35:41.100
And let's see, I'm going to send it to you again to see if it shows up there.

1290
01:35:47.100 --> 01:35:47.600
Okay.

1291
01:35:47.600 --> 01:35:48.700
Hello, how are you?

1292
01:35:49.500 --> 01:35:50.200
Hello.

1293
01:35:50.200 --> 01:35:51.600
We hear you, Patty, how are you?

1294
01:35:53.000 --> 01:35:53.500
How are you?

1295
01:35:53.500 --> 01:35:54.500
Good afternoon.

1296
01:35:54.500 --> 01:36:02.200
Um, well, my business is already fully identified.

1297
01:36:02.200 --> 01:36:05.000
I've been posting on social media for a while.

1298
01:36:05.700 --> 01:36:08.500
Um, I'm a insurance agent.

1299
01:36:08.600 --> 01:36:20.800
Um, my goal is to make sure that people can understand, uh, through the product

1300
01:36:20.800 --> 01:36:26.100
that I offer, which is a policy with benefits in life.

1301
01:36:26.900 --> 01:36:32.400
And that, well, unfortunately, here in the United States, a lot of people get sick.

1302
01:36:33.000 --> 01:36:40.300
A lot of people, uh, uh, suffer a heart attack and don't have money to pay the bills.

1303
01:36:40.400 --> 01:36:47.200
So these products, uh, apart from bringing, of course, a death benefit,

1304
01:36:47.200 --> 01:36:51.700
they have benefits in life in the case of diseases, right?

1305
01:36:51.800 --> 01:36:55.300
Chronic, critical, terminal, Alzheimer's, serious injuries.

1306
01:36:55.800 --> 01:37:00.000
And they also have, uh, savings for retirement, tax-free.

1307
01:37:00.400 --> 01:37:06.900
So, uh, it has cost me, I have a presence on social media because, uh, I have a girl

1308
01:37:06.900 --> 01:37:12.400
who is in charge of, I send her my videos and she is in charge of posting on Instagram

1309
01:37:12.400 --> 01:37:15.900
and Instagram goes to Facebook and is also posting me on TikTok.

1310
01:37:16.400 --> 01:37:23.700
But I haven't been able to, uh, um, attract clients through social media,

1311
01:37:23.700 --> 01:37:25.200
the leads as such.

1312
01:37:27.400 --> 01:37:27.900
Okay.

1313
01:37:28.700 --> 01:37:31.700
Well, it would be interesting to be able to see your account,

1314
01:37:31.700 --> 01:37:35.000
see the type of content you're creating.

1315
01:37:35.500 --> 01:37:36.000
Okay.

1316
01:37:36.000 --> 01:37:41.100
But if, uh, the type of business you have requires that,

1317
01:37:41.100 --> 01:37:44.000
it requires being able to educate people.

1318
01:37:44.000 --> 01:37:49.200
So I imagine that, that the type of content you should make

1319
01:37:49.200 --> 01:37:54.500
would be educational, informative, testimonial content.

1320
01:37:54.500 --> 01:37:55.000
Uh-huh.

1321
01:37:55.500 --> 01:37:56.000
Right?

1322
01:37:56.000 --> 01:37:56.500
Uh-huh.

1323
01:37:56.500 --> 01:38:02.900
Um, and yes, if you want to share there, I don't know if you can write your account there

1324
01:38:02.900 --> 01:38:05.200
or Instagram to check it out.

1325
01:38:05.200 --> 01:38:09.600
Maybe we won't have time to go now, it's going to be like a hot seat,

1326
01:38:09.600 --> 01:38:13.200
but I would love to be able to check it out.

1327
01:38:13.200 --> 01:38:15.800
¿Y los estás llevando como a un llamado a la acción?

1328
01:38:15.800 --> 01:38:18.000
¿O los llevas a algún lugar?

1329
01:38:18.700 --> 01:38:27.500
Bueno, está como, eh, un muchacho en México que me hizo, este,

1330
01:38:27.500 --> 01:38:34.000
como el link para la lending pay, donde allí en la lending pay, eh,

1331
01:38:34.000 --> 01:38:40.300
se usa una inteligencia artificial donde pregunta y van cayendo los leads,

1332
01:38:40.400 --> 01:38:47.500
pero realmente a la final, no, al final, perdón, no, no, no, no, no, no,

1333
01:38:47.500 --> 01:38:49.700
no los he capitalizado.

1334
01:38:49.700 --> 01:38:57.100
Y sé que, por supuesto, que mucha gente, mucha gente ha logrado,

1335
01:38:57.100 --> 01:39:05.300
eh, como quien dice este en el medio, eh, tener todos,

1336
01:39:05.300 --> 01:39:08.400
cerrar todos sus leads, eh, a través de las redes sociales

1337
01:39:08.400 --> 01:39:11.000
para tener mayor alcance.

1338
01:39:11.000 --> 01:39:11.800
Sí.

1339
01:39:11.800 --> 01:39:17.000
Mira que hay una manera, hay una estrategia que se llama social selling,

1340
01:39:17.000 --> 01:39:22.500
que nosotros también estamos buscando implementar este año,

1341
01:39:22.500 --> 01:39:26.000
pero requiere también aquí, hablando de multiplicación de personas

1342
01:39:26.000 --> 01:39:32.200
y de tener equipo, porque nosotros no podemos hacerlo todo nosotros solos, ¿sí?

1343
01:39:32.200 --> 01:39:36.700
Tenemos que, llega un momento donde tenemos que contratar,

1344
01:39:36.700 --> 01:39:40.700
y si no es mi fuerte, si mi fuerte no es lo creativo,

1345
01:39:40.700 --> 01:39:44.700
contrata a alguien que te haga los creativos, ¿sí?

1346
01:39:44.700 --> 01:39:46.900
Que te ayude con la edición de videos, o sea,

1347
01:39:46.900 --> 01:39:50.700
tenemos que romper muchas, eh, muchas creencias de escasez,

1348
01:39:50.700 --> 01:39:54.900
pero esta idea de social selling es que cada vez que alguien te sigue,

1349
01:39:54.900 --> 01:39:57.800
yo no sé si a través de esos reels estás trayendo seguidores,

1350
01:39:57.800 --> 01:39:59.900
porque dijiste que no los logras conseguir a,

1351
01:40:00.000 --> 01:40:07.280
vertir a clientes pero si los logras que te sigan no realmente no yo siento que

1352
01:40:07.280 --> 01:40:14.440
la página en sí no yo siento que se ha mantenido se ha mantenido igual en mi

1353
01:40:14.440 --> 01:40:19.040
cuenta entonces había que ver el contenido en sí tal vez no está

1354
01:40:19.040 --> 01:40:24.300
conectando pero sí sí por ejemplo hay contenido que conecta y empiezan a

1355
01:40:24.300 --> 01:40:31.700
seguirte y seguramente alguien le ha pasado tienes a alguien que le escribe o

1356
01:40:31.700 --> 01:40:34.620
tú misma bueno si tú quieres hacerlo pero le escribe a las personas nuevas

1357
01:40:34.620 --> 01:40:39.980
que te están siguiendo y empiezas una conversación con ellos es un poco

1358
01:40:39.980 --> 01:40:45.660
intenso porque normalmente alguien te sigue y uno no hace nada si uno va súper

1359
01:40:45.660 --> 01:40:51.460
está aumentando los seguidores no que aquí esa social seller está viendo a la

1360
01:40:51.460 --> 01:40:55.740
persona y digamos si es el cliente digamos y somos emprendedores verdad y

1361
01:40:55.740 --> 01:41:03.620
yo veo que me sigue talleres de bible journaling una cuenta o me sigue lo que

1362
01:41:03.620 --> 01:41:09.100
sea el car dealership de no sé qué donde yo sé que es un negocio entonces yo

1363
01:41:09.100 --> 01:41:13.460
puedo iniciar una conversación con esa persona oye gracias que por seguirme veo

1364
01:41:13.460 --> 01:41:18.660
que tienes este emprendimiento me encantaría saber si hay algo en lo que

1365
01:41:18.660 --> 01:41:22.620
estás o sea empiezan una conversación que los lleva a una llamada uno a uno

1366
01:41:22.620 --> 01:41:26.980
entonces quizás les podemos explicar eso por tiempo no podemos ir en detalle

1367
01:41:26.980 --> 01:41:30.740
en esa estrategia pero hay maneras en que tú lo que estoy diciendo es de que

1368
01:41:30.740 --> 01:41:35.740
tanto a veces esperamos que las personas se conviertan en clientes cuando hay

1369
01:41:35.740 --> 01:41:39.260
veces que también nosotros hay que revisar tu contenido pero también

1370
01:41:39.260 --> 01:41:43.700
nosotros podemos seguir y quizás en la próxima

1371
01:41:43.700 --> 01:41:54.260
llamada podemos hacer un hot seat pero para darte un poquito de de ánimo

1372
01:41:54.260 --> 01:42:01.020
Pedro que fue el fundador de 100x en inglés el que creó la metodología y

1373
01:42:01.020 --> 01:42:05.580
todo su negocio principal son los seguros

1374
01:42:05.580 --> 01:42:11.580
el vende el whole whole life ese es el principal tipo de producto no hay

1375
01:42:11.580 --> 01:42:15.340
huel pero

1376
01:42:16.580 --> 01:42:23.580
la estrategia que él implementó para para vender seguros de vida fue lo que

1377
01:42:23.580 --> 01:42:31.820
creó 100x y todo esto fue lo que creó la estrategia de los retos

1378
01:42:31.820 --> 01:42:39.300
y hoy por hoy en cada reto de sabiduría en inglés el wisdom challenge

1379
01:42:39.300 --> 01:42:49.260
genera alrededor de 10 mil leads para su agencia para su agencia de seguros

1380
01:42:49.260 --> 01:42:58.980
y tiene tiene sus agentes y y lo que hace por medio del reto alimenta toda su

1381
01:42:58.980 --> 01:43:05.020
agencia de seguros por todo el año y son múltiples millones de dólares los

1382
01:43:05.020 --> 01:43:12.940
que él factura solamente con esa parte de su negocio de seguros entonces los

1383
01:43:12.940 --> 01:43:19.340
principios que estamos aprendiendo nacieron a causa de implementarlos para

1384
01:43:19.340 --> 01:43:27.420
tu industria o sea que si es probable que tengamos que revisar tu contenido pero

1385
01:43:27.420 --> 01:43:33.380
también es probable que tengamos que revisar tu mentalidad y que pueda y que

1386
01:43:33.380 --> 01:43:39.580
podamos revisar el proceso y que inclusive que estés abierta a hacer un

1387
01:43:39.580 --> 01:43:47.540
reto porque esto podía llegar a hacer algo de mucha bendición para ti

1388
01:43:47.540 --> 01:43:52.820
ahora no mucho por ello no tienes la menor idea yo soy cristiana

1389
01:43:52.820 --> 01:44:01.980
y soy fiel servidora de dios a este para mí de lo que él me da

1390
01:44:02.180 --> 01:44:10.100
realmente bueno yo doy mi parte es igual

1391
01:44:10.100 --> 01:44:17.980
bueno pati lo asegúrate de estar en la próxima llamada para que podamos tener

1392
01:44:17.980 --> 01:44:22.060
la próxima llamada yo creo que lo que vamos a hacer es vamos a hacer hot seats

1393
01:44:22.060 --> 01:44:27.900
sí antes de desconectarnos gracias pati vamos a ver bendiciones

1394
01:44:27.900 --> 01:44:32.820
se me ocurre que como dice acá ya te empecé a seguir alex que definitivamente

1395
01:44:32.820 --> 01:44:35.860
tenemos que seguir sus cuentas porque esa va a ser la manera en que podemos

1396
01:44:35.860 --> 01:44:39.820
también ver un poquitito de lo que como están publicando entonces se me ocurre

1397
01:44:39.820 --> 01:44:44.940
primero que pongan en el en la aplicación de cnx en la comunidad sus

1398
01:44:44.940 --> 01:44:50.820
cuentas de redes para que entre todos podamos seguirnos ok quizás voy a hacer

1399
01:44:50.820 --> 01:44:55.460
voy a hacer una publicación ahorita y ahí mismo la ponen como comentario

1400
01:44:55.460 --> 01:45:01.900
porque si no se van a perder todas les parece entonces voy a hacer eso y luego

1401
01:45:00.000 --> 01:45:10.000
Otro es super importante. Ya agregamos a todos en grupos de rendición de cuentas en su app.

1402
01:45:10.000 --> 01:45:14.000
Déjenme, si quieres explicar eso y yo hago acá esto.

1403
01:45:14.000 --> 01:45:26.000
Sí, eso creo que lo mencionamos, que teníamos la duda de hacerlo porque no estaba 100% implementado en la aplicación

1404
01:45:26.000 --> 01:45:36.000
y que si ustedes estaban dispuestos y disponibles para hacerlo, antes de liberarlo para Más Sabiduría, que es un grupo más grande,

1405
01:45:36.000 --> 01:45:39.000
poder utilizarlo entre 100x.

1406
01:45:39.000 --> 01:45:47.000
Y la idea son esos grupos de rendición de cuentas, donde han sido como machados, no sé cómo se dice mach,

1407
01:45:47.000 --> 01:45:55.000
alineados, coordinados con otras personas, al random, al azar.

1408
01:45:55.000 --> 01:46:07.000
Pero todos deberían tener en la aplicación de Más Sabiduría, dentro del grupo de 100x, un comentario o una notificación que les dice de que tienen su grupo.

1409
01:46:08.000 --> 01:46:25.000
En ese grupo, nuestra meta es que van a ser tres personas, que todas las semanas ustedes puedan hacerse tres preguntas o tres actualizaciones, updates a su grupo.

1410
01:46:25.000 --> 01:46:27.000
¿Cuáles son?

1411
01:46:27.000 --> 01:46:29.000
No las tengo todavía, bebé.

1412
01:46:29.000 --> 01:46:30.000
Yo pensaba que las teníamos.

1413
01:46:30.000 --> 01:46:32.000
No, las vamos a compartir.

1414
01:46:32.000 --> 01:46:34.000
Pero solo para mostrarles, ¿ok?

1415
01:46:34.000 --> 01:46:40.000
Es este icono que aparece acá en su app, que es como un icono de chat.

1416
01:46:40.000 --> 01:46:45.000
Entonces, si le das click ahí, te va a aparecer un nuevo chat, ¿ok?

1417
01:46:45.000 --> 01:46:47.000
Donde deben haber tres personas.

1418
01:46:47.000 --> 01:46:52.000
Si quieren todos revisar que lo ven ahí, tres a cuatro personas.

1419
01:46:52.000 --> 01:46:58.000
Ajá, y tienen un número, perdón que el de Sebas no muestra, no te agregué a ti a uno,

1420
01:46:58.000 --> 01:47:02.000
pero debe decir 100x, número uno, número dos, número tres.

1421
01:47:02.000 --> 01:47:03.000
¿Qué es la intención?

1422
01:47:03.000 --> 01:47:05.000
Es de que nos rindamos cuentas.

1423
01:47:05.000 --> 01:47:06.000
Entonces, vas a compartir.

1424
01:47:06.000 --> 01:47:11.000
Les vamos a dejar saber cuáles son las tres preguntas, pero por ejemplo, ¿en qué trabajaste esta semana?

1425
01:47:11.000 --> 01:47:13.000
En base al currículum.

1426
01:47:13.000 --> 01:47:15.000
¿Y en dónde se has estancado?

1427
01:47:15.000 --> 01:47:17.000
Y quizás una petición de oración.

1428
01:47:17.000 --> 01:47:19.000
Pero le vamos a confirmar cuáles son las tres cosas.

1429
01:47:19.000 --> 01:47:22.000
Pero por ahora, introduzcanse en su grupo.

1430
01:47:22.000 --> 01:47:28.000
Cada vez que tú escribas, le va a llegar una notificación a tu grupo de que alguien está ahí comentando.

1431
01:47:28.000 --> 01:47:32.000
Puedes mandar audios, puedes mandar fotos, videos, lo que tú desees ahí.

1432
01:47:32.000 --> 01:47:37.000
Pero la intención es que nos apoyemos y estemos en oración unos por otros, ¿ok?

1433
01:47:37.000 --> 01:47:39.000
Así que vayan y se introducen.

1434
01:47:39.000 --> 01:47:44.000
Bueno, y no se olviden mandarme sus cuentas ahí en el app para que los podamos seguir entre todos.

1435
01:47:44.000 --> 01:47:48.000
Ya puse ahí un post, ¿ok?

1436
01:47:48.000 --> 01:47:51.000
Así que oremos para cerrar esta llamada.

1437
01:47:51.000 --> 01:47:56.000
Y gracias, gracias por todos los que compartieron, por su vulnerabilidad.

1438
01:47:56.000 --> 01:48:03.000
Y bueno, confiamos en el Señor que va a darnos ese favor que buscamos en todas las estrategias que implementemos.

1439
01:48:03.000 --> 01:48:04.000
Oremos.

1440
01:48:04.000 --> 01:48:09.000
Padre, te damos gracias, Señor, por esta sesión de CNX Academy, mi Dios.

1441
01:48:09.000 --> 01:48:14.000
Te doy gracias por cada una de las personas que están acá, por las personas que van a ver la repetición, Señor.

1442
01:48:14.000 --> 01:48:21.000
Porque tú, Señor, los has llamado a emprender algo, una idea, un negocio, Señor.

1443
01:48:21.000 --> 01:48:27.000
Un mensaje que tú depositaste en el corazón, Señor, y que está ardiendo en cada uno de nosotros, Señor.

1444
01:48:27.000 --> 01:48:33.000
Yo te pido que lo que aprendimos hoy, lo que hablamos hoy, la creación de contenido,

1445
01:48:33.000 --> 01:48:38.000
que no sea para vanidad, como quizás el mundo lo hace, Señor,

1446
01:48:38.000 --> 01:48:45.000
sino que sea para que el mensaje que tú depositaste en nosotros sea compartido con más personas, Señor.

1447
01:48:45.000 --> 01:48:49.000
Te pedimos de que podamos aprender, que podamos implementar,

1448
01:48:49.000 --> 01:48:56.000
que podamos crecer en influencia a las personas que tú nos has llamado a servir.

1449
01:48:56.000 --> 01:48:59.000
Te agradezco por mis hermanos, mis amigos.

1450
01:48:59.000 --> 01:49:05.000
Y te pido en el nombre de Jesús que nos acompañes con tu favor y tu gracia el resto de la semana.

1451
01:49:05.000 --> 01:49:10.000
Te agradecemos en el nombre de Jesús. Amén.

1452
01:49:10.000 --> 01:49:12.000
Que el Señor los bendiga.

1453
01:49:12.000 --> 01:49:20.000
Nos vemos el lunes en más sabiduría, al mediodía, la llamada de este próximo lunes.

1454
01:49:20.000 --> 01:49:23.000
Y el próximo jueves nos vemos para continuar esta conversación.

1455
01:49:23.000 --> 01:49:26.000
El próximo jueves vamos a tener hot seats.

1456
01:49:26.000 --> 01:49:31.000
Sí. También recuerden en su IA, no les alcancé a mostrar esto,

1457
01:49:31.000 --> 01:49:41.000
pero en su IA, su guía, perdón, de inteligencia celestial que está en los recursos del app,

1458
01:49:41.000 --> 01:49:48.000
hay un prompt, creo que le puedo dar clic para que lo vean.

1459
01:49:48.000 --> 01:49:58.000
Cuando entres a estos prompts vas a ver que bajo la estaca 4 hay muchísimos prompts de claridad.

1460
01:49:58.000 --> 01:50:00.000
Entonces puedes utilizarlos para facilitar.

1461
01:50:00.000 --> 01:50:05.640
You can create the what, the who, the how, everything that we talked about, but there is one that says

1462
01:50:06.360 --> 01:50:08.360
Where is it? Is it this one?

1463
01:50:11.560 --> 01:50:14.480
I discovered my field of favor, sorry, I think it was

1464
01:50:16.120 --> 01:50:18.120
Okay, publications

1465
01:50:20.480 --> 01:50:24.960
Create content, this one, the number 21, okay

1466
01:50:25.480 --> 01:50:31.640
It will help you create ideas of content, there are also educational posts or value

1467
01:50:32.040 --> 01:50:37.760
There are ways in which you can reuse content, all these prompts to make your ideas easier

1468
01:50:38.200 --> 01:50:44.600
They are there in your IA of the kingdom, so use this too and it will help you a lot to be able to start creating

1469
01:50:44.600 --> 01:50:51.080
The content and as Sebas says, we are going to confirm when we are going to do that workshop where we are going to focus on creating it together

1470
01:50:51.080 --> 01:50:58.160
Okay, bueno amigos, bendiciones, que tengan un lindo resto de su día y nos vemos la próxima semana, chao chao bendiciones