♪♪
Hola, hola.
Buenas tardes, buenos días, buenas noches para los que están viendo la repetición.
Que el Señor les bendiga, que feliz que podemos estar acá con ustedes,
nuestros emprendedores de fe, para poder tener una sesión nueva,
una sesión más de 100x Academy.
¿Cómo estamos? Sé que la semana pasada tuvimos un break
porque estábamos en vacaciones con nuestras hijas,
que tienen su spring break, pero no hizo mucho spring,
que digamos, mucho cambio de clima.
Está un poco frío.
Nos tocó. No sé quién de ustedes vive en Tampa.
Estuvimos visitando allá y no.
Sí, esperamos ya el calorcito que ya venga porque yo creo que Pipe también.
Pipe aún más arriba, que está en Quebec.
Uy, ha sido un invierno largo en Canadá, chicos.
Así que mándenos su calorcito de donde sea, que se conecten ustedes.
Seguramente está el clima más bonito.
Pero bueno, empecemos con share.
Siempre nos gusta empezar las llamadas compartiendo alguna victoria, algún win,
testimonio, en particular relacionados con nuestros negocios.
Yo les decía, Sebas, yo sé que para los emprendedores de 100x,
cuando entramos a las llamadas de más sabiduría a veces se mezcla
porque para nosotros, para ustedes es un programa, ¿no?
Y reciben más sabiduría como un bono.
Pero esta sí es la llamada de 100x donde hablamos todo de negocios.
Entonces aquí nos encanta escuchar qué es lo que Dios está haciendo en sus vidas,
pero en particular en sus negocios.
Quizás que es algo que has tenido claridad.
Estamos ya terminando la etapa de claridad.
Empezamos con algunas etapas, ¿verdad?
Que era importante que estableciéramos la etapa interior de sanidad,
pero también de fundamentos.
Y después fuimos a la etapa de claridad.
Así que si has tenido esa claridad, nos encantaría escuchar.
Y celebramos cualquier cosa.
No crean, chicos, que solamente puedes levantar la mano
si has hecho algo supremamente grande
o si has vendido un montón o has lanzado algo.
No, cualquier avance es digno de ser celebrado.
Somos una comunidad donde celebramos
cuando estamos moviéndonos para adelante.
Entonces si pudieron terminar un módulo, una estaca,
si pudieron implementar, si pudieron trabajar con la IA del reino,
cualquier cosa.
Y me encanta porque veo, creo que a una nueva,
nuevos emprendedores que son bien, bien valientes.
Y a ver, oh, Marisiomi, bienvenidos.
No sabía que ya estaban adentro.
No me contaron esas noticias.
¿Cómo están?
Ay, contentos, felices de estar con ustedes aquí por fin.
Lo lograron.
Estamos contentos, chicos, de estar acá.
Y bueno, ser obedientes y hacer todo en cuanto lo que tengan ustedes
para ir a ese siguiente nivel.
Así es.
Sí, qué lindo.
Además que tenemos un súper testimonio que contarles.
Tenemos un súper testimonio.
¿En serio?
Sí, cuando, bueno, solo verlos desde el reto de sabiduría,
yo siento que Dios nos habló y nos empezó.
No sé, yo estaba como estancada.
Yo había lanzado, yo había facturado, pero no sé, algo pasaba.
Y verlos desde el reto de sabiduría, le digo, Omar,
le digo, ya entendí lo que tenemos que hacer.
Ya entendí solo con verlos, le digo,
pero por supuesto que vamos a comprarles el producto,
porque eso es parte de mi lealtad, de mi fidelidad
y de lo que Dios pone en mi corazón.
Y no puedo ser infiel.
Si lo estoy aprendiendo, aunque no lo haya comprado,
lo voy a comprar con mucha más razón porque siento que de ellos
está viniendo.
Y lo que sentí que Dios me habló es que yo tenía que ponerlo
a él de frente.
Y me fui con un reto.
Hice un reto, chicos.
Ustedes no pueden creer.
Tengo que contárselos.
Solo invertí $350 y hasta ahora hemos facturado casi $10,000
con $350 de inversión.
Algo que nunca había pasado.
No lo podemos creer.
¿De qué se trata el reto?
Ya hemos hecho retos.
¿Perdón?
¿De qué se trata este reto?
Ya, le pusimos el nombre Emprende con Orden.
Es decir, que la persona tiene que
You have to start with the order of the principles of God first, because we can start with whatever we want in life, but if we don't put God first, then the idea was that the person or the woman, because it was aimed at women, was to understand that you can have all the talents, all the skills, all the courses, the tools, but if you don't put the principle first, then that will always sabotage you.
And I understood that with his free challenge of more wisdom, right? And no, it's wonderful. Until now we are entering people, but I am super happy because it is another sample that when you honor God, he will also honor you.
When you make the decision to honor him, he will also honor you. And the truth is that I told him, well, sir, I'm going to do it. You know I'm a little scared because I've never gone head-on with you.
Always like, when they are in my school, I already talk to them about that, but never like that, head-on, never. And I also had my fears. And that's why I said, well, I'm going to make this investment before entering with Pau and Seba, because you know that we want more.
We want the personalized, we want the trips, we want everything with you.
They already told us because we haven't told you all those ideas of the future that we tell you. So, there are guys who are here and who are entrepreneurial couples.
The Lord, just as you had a revelation, the Lord also gave us that call to work with entrepreneurial couples. So, it's going to be next level. So, I love it.
There we go with everything, guys, with everything. I told the Lord, you have to make us bill because we have to go to all levels, from the basics to the last. So, there we go. And super grateful with you and we are already here.
We are glad to see you Omar and Xiomi. And we love that you put into practice what you see, what you learn, and you are inspiring all the people who are here to do the same.
I also want to highlight that, guys, to all who are here, that we take as an example Omar and Xiomi, because when I said they are brave entrepreneurs, because I see that they do not expect to have everything perfect, but they say what I learned.
Imagine what I saw, what I saw from you in the challenge, we are going to do a challenge and forward. And many of us are sometimes in that paralysis by analysis, and we have talked about that in the workshop.
So, thank you guys. I'm going to change the camera here for a second, but I'm glad to have you here. And I love that attitude, because that's what it's about, being an entrepreneur of faith, not an entrepreneur of fear, not an entrepreneur of perfection, but an entrepreneur of faith.
And Xiomi just said it. We did it with faith, because there is no other. We have no other. We have to be brave. Obviously, we have to use wisdom, plan, build well that launch with the information we can, but then the other part is God.
Because there is something that we cannot control, and it is the favor of God and the grace of God when you are obedient to the call that he has put in your life. So, let's learn from that. I love it. Who else? Do you want another share?
Yes, let's take a couple more shares. Well, Pipe, you have your hand up, so let's go with Pipe. Go ahead, Pipe, tell us. Did you take mine? Oh, I'll do it. I thought you had done it. Sorry. There it is.
Hello, guys. Thank you for giving me the floor. More than WIN, it's like a mix of things. We are going to define what it is. You know us because we do entrepreneurship for parents and children.
However, in recent years, we have gone down a little bit because we feel that God is calling us to close. Well, we are in many entrepreneurships. When we entered CNX, we have done trading, we have done real estate, we have done other things.
And one of the things that God called me was with the testimony that we lived with Andre, with my wife, in the clinic when she almost died. I started a book a thousand years ago.
God told me, close it, close it before opening other things. So, I have been finishing the book. I have already finished the manuscript. It has been a win, I finished it recently.
I am already in the review. I already have with whom we are going to do the publication. It is a girl from CNX, English, with whom we are going to do the publication.
But then more things come to me. I say, ready sir, I already closed the book. And then right now it comes, ah, but the book has to be launched. But you are going to launch it because a program or some help is coming later.
So, this WIN comes accompanied by a new wave, like, hey, I went up to this wave and the one that comes behind is bigger. So, I am in that process of enjoying what has advanced,
trusting that God is leading, but also not forgetting what is coming. And the workshop that they did, that we did,
construye y lanza estuvimos enfocándolo en eso en bueno enfoquemos en el libro ejemplo de paternidad
y todo eso por ahora un momento al lado el libro como lo vamos a lanzar a quienes vamos a lanzar
que vamos a dar después entonces ha sido como una nueva abrir una nueva hoja de mil cosas que
no habíamos pensado que yo no había pensado entonces bueno es entre win pero retos pero
luchas y nada se quería como compartir eso super super pues ese es el roller coaster del
emprendedor de esa montaña rusa y y es ahora estamos en terminando la primera fase de esa
montaña rusa donde va para arriba porque está terminando y seguro después se viene algo bien
emocionante también con el lanzamiento y luego van a haber curvas y se van a dar vuelta y todo
pero esa es la vida del emprendedor de fe y acá estamos para acompañarte y sabemos que el señor
tiene un propósito para ese libro si algo que yo he aprendido pipe con conceba yo creo porque
como ustedes saben yo no me consideraba emprendedora es que siempre estamos creando
los emprendedores somos creadores y invitamos a dios en eso entonces yo sé que tu corazón es
buscar la dirección de dios como bueno señor que hago ahora con esto estoy yendo un paso a la
vez pero que no te den miedo que si tienes en tu corazón hacer algo con ese libro somos creadores
creamos tantas diferentes cosas ya yo miro atrás y digo guau cuántos productos y ofertas y programas
hemos creado que a veces se me olvida hay personas que me dicen si yo estuve no sé que yo es cierto
hicimos hemos hecho tanto y es siempre de bendición siempre es para impactar la vida
de personas entonces pipe ustedes tienen un gran testimonio sigan adelante con ese corazón
agradando al señor que siempre lo hacen y sé que que va a ser de bendición para muchos
Felicitaciones Pipe, bueno uno más vamos con Maydeli, hola Maydeli cuéntanos cuál es tu share, tu win, tu testimonio, lo que quieras compartir con nosotros, tienes que quitarte el mute, no sé si estás por ahí
Sí aquí estoy, un momento, estoy adentro del laboratorio,
igual te escuchamos si quieres, sí aquí estoy,
pues no sé si te acuerdas cuando me tomaron y les dije pues que pues todavía no tenía como mucha
claridad de lo que quería hacer y todo y que sí sé lo que me gusta pero no sabía cómo hacerlo
entonces el día que estaba compartiendo Denia su idea de traer a las mujeres y hacer los ejercicios
y todo fue como que me vino algo así que me alumbra dije wow eso es lo que yo necesitaba eso es lo que
yo necesitaba, si he hecho todas las tareas, he hecho todo, entonces lo que estoy pensando es que lo que voy a hacer es
pues hacer eso que Denia me voy a tomar la certificación pero ya estoy tomando pasos ya
tengo chicas que quieren empezar conmigo y entonces digo bueno entonces cómo le digo mi esposo pues
cuando le dije me dijo pues vamos a hacerlo digo oh my gosh oh my god Dios ha sido tan bueno Dios
ha sido tan bueno y gracias a ustedes y estoy muy contenta muy contenta muy contenta porque sé que
esto es lo que Dios me está llamando porque quiero y el sábado que hubo un evento en la iglesia tuve
ya confirmación completa de Dios estaba solo arreglando la iglesia recogiendo después del
evento limpiando y se me acerca una chica empezamos a hablar oré por ella y me dijo que pues lo que yo
siento verdad de que ella necesita sanidad de que ella necesita salir del hueco donde está y digo
esta es la confirmación de que estoy en el camino correcto y de lo que quiero hacer para ayudar a
llevar a mujeres desde no desde que no tienen su su identidad a tener identidad en Cristo so
That was my testimony, because when I started in CNX, I didn't know if I wanted to do it or not, because I had no idea, and God has been so good.
That stage of clarity that they gave me, that they put in the program, well, that was it, it gave me clarity.
How good, I love it. Thank you for sharing, Maidely, how beautiful how the Lord confirms you through your husband and putting women with that need around you.
And I love something, thank you Maidely, I wanted to mention something based on what Maidely shared, because it came to my mind that many times we look for all the steps, the clarity of everything.
And they remember when God calls Abraham and tells him, go out of the land of Ur of the Chaldeans to the land that I will show you.
And I also think of Joseph, I love the story of Joseph for entrepreneurs, because Joseph had a vision of a very young man, but that vision did not mean that he gave up.
It was that the moon and the stars, that is, sometimes we have an idea and that is clarity. The only thing we need, that is the first step that Pipe mentioned, is to write the book, finish the book.
Or maybe the step of action that Sion and Omar are saying, we are going to do the challenge, we do not have everything clear, but we are going to launch it in faith.
Or Maidely saying, well, I already have that confirmation, I know what this is with women and their identity, and maybe we are not going to have everything clear.
And precisely the Lord does so, because when everything is clear, we become very confident.
When God tells Hedeon, you have a very large army, and if you go with 300,000 men, you are going to think with our strength.
With 30,000.
With 30,000, I always add one more zero.
That's something I do, I exaggerate a little.
Well, thanks for the correction.
In the podcast, you always have to correct me, because I tell him, why didn't you correct me?
If I say something in the podcast that is not right.
So, 30,000.
The point is that if we feel very confident, it is likely that we are going to fall into self-sufficiency, into self-confidence.
So, let's thank God when we don't have everything 100% clear.
When we don't have everything 100% sure.
When we are afraid, insecure, but with faith.
Listening one step at a time.
Listening, okay, you are going to do this, and do it.
And you can't imagine how the steps of faith that we have taken have opened up opportunities.
It's like, if we hadn't taken this, this wouldn't have opened up.
So, maybe for you, you think, well, it's small.
It's something, maybe not very big.
It's a woman, there are two women.
Do it.
Start with what the Lord is putting in your heart, because you don't know how that person is.
It's the key to connect you to the other step that God has for you.
So, let's be obedient and take action.
100%.
And really, in our own experience, in our history, it has been like this.
And there are times when we take the step and we don't see the results, but even in that,
we can go back, months later, years later, and say,
in that was God, because God didn't want me to go there.
He wanted me to go here.
So, the importance of moving, the importance of working with faith, of acting with faith,
and the Lord will be directing our steps.
That's what we pray for.
As entrepreneurs of faith, we ask the Lord to be directing our steps.
That's right.
Well, tell me something in the comments.
Is our camera freezing a little bit?
Yes, is it freezing?
Okay, more or less.
Can I change it?
I'm going to change it back there.
What I can do is change it instead of Ecamm here and go straight to Blackmagic.
I did that the other time.
And now it's better?
Yes?
Now it looks better?
I don't know if it looks better.
Sometimes I think it's Ecamm that's slow.
Okay, well.
Well.
It's okay.
What can I do then?
Well, guys, today we're going to start with a new phase.
We've already gone through two very important initial phases,
which doesn't mean we're going to forget them, right?
The first two phases of our journey.
time with you, it never ends. The stage of the foundations, the stage of clarity, it never ends.
In fact, as we move forward, it becomes more true and clearer. In fact, even with mistakes, for example,
if we decide to go towards a product or towards someone, and it didn't work out, it's a blessing to have tried,
because we already have more clarity and we can see with all the ideas we have as entrepreneurs, we can go to another place.
But then, it doesn't mean that we have finished that phase, but we are going to start going to a new one.
But before that, we have some announcements, don't we?
We can leave it for the end.
Yes, the first phase is the fundamental phase of our identity. As I say, we will never stop living in that phase.
The second stage of clarity, which helped us a lot in the workshop and helps us a lot,
is the document that we share in the workshop, because that document, I encourage you to have it updated,
I encourage you to have it at hand, because many of the things that we are going to do in this stage of the solution,
we are going to need that document. We are going to need to go and copy things in artificial intelligence,
in the prompts that we have prepared for you. So, it is important that what you did in the stage of clarity,
you have it at hand. I want you to be honest in the chat and tell me if you have that document,
if you have it up to date, if you did it, or if you have to tell us, no, we haven't done it.
Also, confessing it, admitting it, will help us guide you to finish it.
Yes, and let's say one of the things that I read there, no, I don't know how to use the IA, okay.
Those things help us to know where you are stuck, where we need to focus more.
In fact, we have a form where you are sending your questions, when you do the checkpoint.
So, it is super important that you let us know how we are doing, but these two stages of clarity and solution
are the most important, because our goal is to introduce you at the end of this month,
sorry, at the end of, it will be at the beginning of April, right? Yes, sorry.
In April, we are going to introduce you to the tool, okay, the tool where you will be able to create pages,
where you will be able to create and publish your network posts, where you will have your email contacts,
it's all in one, that is, if you right now have tools where you send emails, where you maybe make pages,
everything will replace what you already have, and that is included as part of your access to CNX, okay.
So, why is it important that you finish the phase of clarity and solution?
Because you will not be able to start creating your pages and everything that we are going to be teaching you
if we don't have these two clear phases, okay, and what do you need clarity for?
It's very easy, friends, it's what problems I'm going to solve and what is the solution that I'm going to offer to those problems
and who, okay, who am I going to offer them to? It's the who, the what, and the how, okay?
If you can answer those three questions, we are trying to make it as basic and simple as possible.
What problem do I solve? Who am I going to serve, right? And how am I going to offer that service?
What is my unique way of offering that product or that service?
So, those two parts are important so that we can move forward in early April.
So, if you don't have those three clear questions, today's task, okay, for this week, for the next one,
for this one and the next one before the end of March is that, please, you can have an answer to those three questions, okay?
The IA, don't worry, we can make an additional call.
De hecho, con Sebas, estamos tomando como un curso de cómo
and how to use IA to create content on social media.
So, everything that we also learn, we will be sharing.
But again, it's useless to create content if I don't know who I'm creating that content for.
And today we're going to talk about that.
Today we're going to talk about the fundamentals of creating organic content,
and you're going to see how everything is built on those three questions.
That's right.
So, one of the things that we believe is vital in our businesses,
especially in services, and it's what any of us here do, is...
It's cut off, they say.
You know what, baby?
You go in with your...
It's my computer.
Yes, okay. So...
You can...
You can go in with your...
I already switched to Wi-Fi.
It's a different Wi-Fi.
No, it's my computer, it's very slow.
Sorry, guys, we're going to switch from...
Or is it the internet?
Do you want me to switch to the internet?
No, let's start with the computer so we don't have to take too long.
Okay, so...
Give us a second, we're going to switch...
Here...
Okay.
There it is. Now...
Can you see us now?
Yes, right? Okay, can you hear us better?
Can you hear us? What mic do we have here?
Yes, they say so.
Yes, um...
Unfortunately, that computer...
Is it better, guys?
But at least you can share the screen or not?
Much better and audio resolution.
Look at my computer.
Yes, it's the one that's slow.
I prefer not to use that computer.
Okay, so I'm going to share from here too.
Give us a second.
I was using my desktop.
Normally, I don't use that computer to share.
And I realized that it's not the best for what we're trying to do.
Okay.
Done.
Let's share from here.
Can you let me know if you can see my screen?
Yes, right?
Okay.
I was saying, guys, that...
Can you hear us?
Yes, can you hear us?
Can you see us? Can you hear us?
Yes, can you hear us?
Yes, super.
Okay.
Perfect.
Sorry for the delay.
But guys, as we were saying, one of the things that we think is very important,
no matter what kind of business we're starting,
what kind of initiative, ministry,
non-profit organization,
anything that we want to do,
in the era in which we develop,
the current culture, the current season,
we can't do much if we don't have a presence on social media.
Right?
And there's a myth, there's an erroneous belief,
that I have to be everywhere,
or maybe you can say, I'm everywhere,
but I'm not connecting with anyone.
And that's why we started in this phase,
after having gone to the previous ones.
Right?
Because we know, we've seen it over and over again,
both in our entrepreneurs in CNX in Spanish,
and in our entrepreneurs in CNX in English,
that when they post on social media organically,
they don't define who they are,
or they think they can talk to everyone.
Okay.
So guys, what we're going to talk about today
is how to create content that is focused on who you are.
Okay?
So it's important that we define this first.
Why?
Because in the world, we know that any kind of nonsense is made,
sorry if it's a strong word,
any kind of...
It's just to get views, and obviously we want views, but more than views, in El Reino we have an assignment with a group of people who we are called to serve.
We are looking for transformation, so even though we are looking on social media to see what is working, what people are seeing,
we are not going to fall into the same trap of creating content just for views.
And there are so many super weird strategies that we have seen in the growth of organic content, where literally at some point we were offered to pay for followers.
And that, guys, is not going to help you at all, because you pay for people who are not your who, who are not your ideal client, who are not the people who connect with you.
So let's trust first in God, that God is going to favor each piece of content that you are going to do, because you are doing it directed by Him.
But let's not fall into the same traps, or the same ways in which the world does viral things.
Because we know that there are so many ways to do something viral.
I tell Sebas, and I'm sorry, I don't see you, and I don't like not seeing you.
I'm going to stop for a moment. It distracts me to see that and not see you.
I tell Sebas that many times we see, and maybe it's not that it's wrong, we have to do it with wisdom.
But when we do reaction videos, many times it is to expose someone and speak ill of that person.
So I tell him, even though it is super viral, and many pastors even do it where they are reacting to a video,
even in that I filter, this is what I really want to do.
And today with AI too, if we are using AI to generate content ideas or even scripts, it has to go through a filter.
Because if not, what makes us different?
If we have wisdom, if we have the source of intelligence, if we have the mind of Christ.
I know that we are in a tension right now because AI does make it easier for us.
AI knows a lot about ideas, scripts, everything.
And you can ask AI for anything and it will answer you.
But let's have that balance of saying, this is an idea and now I'm going to go through the filter.
This is correct, this is biblical, what you are recommending me to say.
Or this goes against the values.
We have to have filters in everything we do.
Even in this program, we are giving them tools.
Let's use those tools wisely.
Yes, I 100% agree with you, baby.
And I think the main thing is that we can discern, have discernment, have wisdom.
Let's stop procrastinating.
Because I admit, I have used AI at times because it accelerates processes for me, it helps me.
And after I have published, I say, oh, this doesn't sound like me, this is not right.
And sometimes I have had to erase it because it doesn't represent me correctly.
And what we want to do in 100X is to be able to represent the Lord well.
So what we are telling you, maybe there are some things that will agree with other people who are teaching.
There are other things that will be totally in disagreement.
And yes, I think we should take this with wisdom.
And you just said something that doesn't sound like you.
Because the more and more artificial content, because that's what it is,
there is artificial content out there, people are going to want authenticity.
And that's why we love challenges.
We create content.
We are going to learn organic content today, but that organic content has a purpose.
And it is to be able to convert foreigners into clients.
And you are going to see a process of what is the purpose of organic content.
And the purpose is to direct them through steps or in terms of...
The marketing a través de un embudo,
de que es como lo vas cerrando, cerrando, cerrando,
hasta que lleguen a ser clientes.
Entonces, eso es lo que estamos tratando de hacer.
Pero recuerden que no es solamente que te compren,
es una vida, es una persona.
Estás siendo influencia a través de tus redes.
Entonces, vamos a compartir acá el resto de los slides.
A ver, ¿qué más vamos a hacer aquí?
¿Por qué es importante el contenido orgánico?
Creo que ya tocamos algunas, pero ¿por qué?
Sí, no, les leo esto y luego vamos en profundidad.
El contenido orgánico, principalmente creamos
conexión y alcance, ¿verdad?
La gente no nos conoce todavía y necesitamos tener una
conexión con esa persona.
Y el contenido orgánico es lo que nos permite, bueno,
el contenido de tráfico pago también lo podría ser, ¿verdad?
Pero aún cuando nosotros hacemos tráfico pago,
las personas van a ir a nuestras redes sociales también a revisar
el resto de las cosas, sobre todo cuando les llamamos la
atención.
Entonces, necesitamos con nuestro contenido orgánico
crear conexión con las personas.
¿Y cómo conectamos?
Bueno, con valores, con principios, ¿verdad?
Con ejemplos.
Entonces, necesitamos que nuestro contenido orgánico
refleje eso, refleje en qué creemos,
refleje cuáles son esos principios.
La otra cosa que nosotros queremos hacer y va de la mano
con lo que Pau mencionaba de tomar esto como si fuera un
embudo de marketing, necesitamos crear confianza.
Y le pusimos acá KLT, creo que en alguna lección dentro del
currículum hablamos de qué es el KLT.
Son las siglas en inglés del know, like, and trust.
Lo que buscamos es de que they know us, que nos conozcan,
que they like us, que gusten de nosotros,
pero el fin es de que they trust us,
que ellos confíen en nosotros.
Y el contenido orgánico nos permite hacer eso.
Permite que haya alguna publicación que pueda llegar a
ellos y nos haga conocer que por medio de esos principios y
valores y cosas que nosotros compartimos haya eso que hagan
que gusten de nosotros y finalmente que confíen en
nosotros.
Por eso nosotros amamos tanto la metodología de los retos,
porque en un reto conseguimos aceleradamente ese KLT, ¿verdad?
Que nos conozcan, que gusten de nosotros y que confíen de
nosotros.
De hecho, hay una estadística que dice que deben haber hasta
siete toques o siete visual, por así decir visual, ¿no?
¿Cómo se puede decir? ¿Contactos?
Eso ha cambiado muchísimo.
Sí.
Eso ha cambiado muchísimo y de hecho la última vez que yo
escuché algo por el estilo ya habla como de 21 diferentes
contactos por durante no sé cuánto tiempo y por más de
tanto tiempo.
O sea que no solamente tienen que haber toques, ¿un toque qué es?
Un toque es una publicación que ven,
un toque es un mensaje de WhatsApp que leen,
un toque es que sean, que vean una publicidad o un video de
YouTube, cualquiera de esas cositas podría ser un toque y
ahora estás diciendo en el último estudio de que se
requieren al menos 21 de esas interacciones antes de que esa
persona llegue a ser cliente.
Pero aparte, en un periodo de tanto tiempo que no recuerdo
cuánto es, eso es un buen punto,
se los voy a tener listos para la próxima.
Y también por un tiempo de periodo,
es decir, que haya 21 interacciones en un periodo de
14 días, por ejemplo, y que hayan X cantidad de tiempo
consumiéndoles, ¿verdad?
Era algo como 21, 14, 7.
Creo que eran 21 toques, 14 días, 7 horas.
OK, 7 horas de consumir tu contenido.
Contenido.
OK, lo cual nos hace obviamente pensar que hay que crear
contenido.
Si hay algo como emprendedores que tenemos que darle prioridad
es a la creación de contenido.
Y nosotros en el 2023 y 2024 nos desconectamos muchísimo,
muchísimo de la creación de contenido.
O sea, yo creo que empezó el reto de sabiduría y dijimos,
oh, my gosh, no habíamos publicado nada desde el reto
de sabiduría pasado.
Era así de mal, como que estábamos tan enfocados en
servir, en trabajar.
We are very involved in the operation of our business, but not in the creation of content, and in 2020, when was it, 24? No, 25.
Yes, because we said, let's work, and in fact it was very nice because a few weeks ago, I'm going to share it, Pipe, because I put it in stories.
Pipe sent us a letter, very nice, because you and Andre are very nice too, encouraging us to move forward in what we do.
And one of the things you mentioned is that we have been faithful with what the podcast is.
And I said, yes, it's true, because we realized that during that year that we were faithful, there comes that word to be faithful, right?
Maybe that's something we should take for the social networks, don't look at it as a burden, look at it as fidelity.
You are being faithful to your purpose, to your business, to what God is putting in your hands so that you multiply in this moment.
And how many of us are not faithful? And we started and published something, and as we see that nothing happened with that post, that publication, that video.
Oh no, and we left everything halfway. Look, it was a whole year that we were faithful with the podcast.
And I have many people who have told us, we reached their community through the YouTube podcast.
We reached 100x because we are watching your podcast.
So I say, and we literally started that YouTube account with 200 or 300 followers, who are our friends.
We did not publish advertising or anything, and that account right now, I think it's like 30,000, which is not much compared to other channels.
But still, for us, we see that fidelity and that growth.
When you are faithful, there will be growth.
The word says that we do not get tired of doing good, because in due time we will reap if we do not give up.
The harvest is not overnight.
I mean, I'm not a farmer, I don't work on a farm, but I know it takes time.
What we are doing with social media is planting, planting, constant, constant, faithful, diligent.
And in due time, that is what we are looking for.
And it is that you generate, that they know you.
Social media is important because people get to know you, because you offer content of value.
That is also important because it says you create trust through content of value.
We are not just publishing offers, offers, sales, sales, sales.
It's like those people who all they want is to sell you.
No, create content that when you are no longer there, it will also be there on the Internet, something good that you shared.
A legacy.
A legacy, I see it like that.
Well, someday maybe my daughters, I don't know what will happen with all this content that is in the cloud,
but what if someday that is also a legacy of what you share.
So, well, that's another thing.
But, and the last thing, of course, is to generate content that converts,
because in the end it has to be congruent from where we are starting.
That is why what we are going to talk about today is what type of content to create to attract your who, right?
We are going to find where they are and we are going to create content that attracts your who,
and that starts in that process of the 21 touches.
And that is super cool because there comes the tool.
This tool that we are talking about, that we are going to teach you, is connected to your networks,
where you are going to be able to say, as we tell you, comment, multiply, and we send you, I don't know what.
All those are touches, right?
Because we are interacting.
So, all that you will be able to do as well.
That's right.
And I want to take this opportunity to answer some questions.
For example, Elizabeth says that if we are talking about personal content, like our faith, family, etc.
Not necessarily, but yes.
Because she says that I mentioned that we have to create content that helps us connect with people.
And something that connects with people are our principles, what we believe in.
So, when we talk about our faith, when we talk about something that we value,
we can put it in a business context or we can put it in a personal context.
There, people are going to connect with us.
We are going to attract the right people and we are going to repel the wrong people.
That is just as important.
I give you an example with a series of publications that we created years ago for Mis Letras Lindas.
And that content was intentionally created to connect with the right person.
This publication that we did, we published it a couple of weeks or maybe a month before a launch that we had.
We created this publication where Pau said,
I am creative because I am made in the image and likeness of a creative God.
The story is My Beautiful Letters, the story does not speak openly of the Lord,
but the fact that he started the publication with a similar phrase
will immediately connect with people who believe what Pau is believing,
that they are all creative because they have been created in the image and likeness of a creative God.
And if people do not believe in that, they will also say, oh no, and they will leave.
And that's fine, because at the end of the day you also decide with whom you want to work.
And of course, I have people who did not believe in God either, and I still had grace with them.
And many of them, in fact, through My Beautiful Letters, came to meet the Lord,
because I was very intentional with that.
But yes, do not feel bad that your content also repels people,
because if it is people with whom they are going to be more complicated than what you want,
it is fine, it is fine that your content is polarizing.
How do you say polarizing?
Polarizador?
Polarizante?
Yes, that you be clear in what you believe.
Now, personal content, I would also limit it,
as not all your content is personal.
There has to be a balance between publications of connection with principles,
publications, obviously, of what you do too.
There are going to be times when you are going to promote, and those are publications of promotion.
But there are also going to be publications of teaching,
where you are talking about the topic that connects with them, of their pain.
You are going to give solutions, you are going to give advice, tips, teaching.
You are going to give content of value.
Something that leaves them wanting to learn more or know more about what you do.
Give them a tip, that you know what they are fighting for.
And that makes people thank you,
how cool that you are sharing how this is done.
And that is going to generate that confidence.
That is what we want to create.
So, where is your who?
The question we want, one of the two questions we want to ask you today is,
the first is, where do you think your who is?
Now, most of you have said that you have been having clarity in this.
Remember the who, those seven levels of your who,
who is on your work day, right?
That are not only women, not only sex or age,
but it goes deeper to the pains, to what they believe.
So, those seven levels, we hope,
I'm going to confirm on what page is on your guide,
but that is something that we want you to bring to the table right now,
so that we can think about where this type of client is.
Because each social platform attracts a type of people.
You already know that Facebook,
and it's not to make us feel bad,
but we, I still use Facebook,
but young people, for example, say that Facebook is for adults.
Young people are no longer there.
And I, let's say, on TikTok, I almost,
I have TikTok for our entrepreneurship,
for entrepreneurs of faith, but I don't go in, I don't use TikTok.
Although I know that TikTok is a tool that perhaps some of you are using,
but it is for a younger profile.
And well, it is important to know where my who is consuming content
and where they are looking for solutions.
Why?
Because each platform will have a different way,
a slightly different content.
So I don't know if you have thought about this,
but I would like to know if you have an idea
of where, I know you can have multiple platforms,
but where do you think your who spends most of their time?
Put it in the chat.
Where do you think your who spends most of their time?
And if you are your who, right?
If you are reaching out to people like you,
then it is easy to...
responder lo porque en donde en donde pasas tú la mayoría de tu tiempo en qué plataforma utilizas
más para cada persona puede ser
algo diferente por ejemplo se me viene a la mente y en no se si esta Ian acá pero él estaba hablando a
dueños de negocios
quizás el lugar donde él tiene que pasar tiempo es en una plataforma como linkedin
No en instagram o en facebook o en tiktok porque su quien son dueños de negocios son
personas corporativas
entonces él tiene que tener presencia en linkedin verdad esta dice facebook e instagram igual my daily
y ven dice en su casa trabajo facebook e instagram
y es importante por ejemplo alex que tú dices están en facebook porque cuando hagamos publicidad paga pues no vamos a gastar
De nuestros esfuerzos o inversión en plataformas donde no están verdad entonces tú vas a invertir en ads para facebook
Porque sabes que ahí están
Ok, so la mayoría dice facebook e instagram
Nadie mencionó youtube también
Pero youtube no descarten youtube porque youtube es una herramienta
Demasiado poderosa que de hecho está
Reemplazando la televisión se han dado cuenta que ahora las personas están usando youtube
Como o sea la ven desde sus desde sus como se dice sus alas
Tenemos youtube ha reemplazado la tele
La televisión entonces es bien poderoso youtube también y recuerdan lo que mencioné de esas números con 21 contactos
Periodo de 14 días siete horas bueno que puedes hacer para acelerar
El contenido esas siete horas pues contenido más largo el contenido más largo normalmente se encuentra en youtube
Pues ya todos identificaron más o menos dónde están dice health coach katy que youtube mis vídeos son más vistos y más comentados
Súper de hecho hagan ese hagan ese ese
Es investigación si tú ya tienes redes donde tú estás publicando asegúrate de revisar en dónde está
y de hecho puedes ver
Estadísticas o analytics de cuál es la mayoría de
Personas que ven por ejemplo son mujeres
de
México o sea tú puedes ver todas estas
Estadísticas de las personas que te siguen y es muy valioso por si no tienes claridad o por si quieres confirmar
Es súper bueno poder hacer eso
Bueno estoy buscando
Quería confirmar algo en la aplicación vamos a estar agregando en la aplicación
Un contenido que nosotros grabamos para un curso
antiguo
De otro programa que teníamos
Pero que
Enseñamos un poco de redes sociales y enseñamos para alguien que nos bueno para lo cuando estamos hablando acerca del contenido personal si es personal
Ahí en ese curso nosotros hablamos de diferentes tipos de contenido por ejemplo hablamos acerca del contenido educativo
Informativo
entretenimiento
Personal y de venta y como entendiendo que hay diferentes tipos de contenido podemos tener un mix
en el contenido que nosotros creamos
donde el de venta
Es el menos porcentaje de todo lo que nosotros vamos a hacer porque no queremos de que
identifiquen nuestra cuenta con un con vende vende vende
Entonces queremos que vean las plataformas como sus territorios ok donde vamos a expandir
territorio es esta idea de las seis estacas viene de
A
Creo que si saía se me fue la el verso bíblico pero habla de extiende si ese que si saías extiende tus estacas
es una idea de
Expansión y por eso necesitamos saber en dónde vamos a enfocar nuestra mayor nuestro mayor esfuerzo
y cada una de estas tiene una manera diferente de que lo veas verdad instagram es bastante inspirador y una manera de
Identificar que yo no sé cuántos de ustedes mandan instagrams verdad a personas porque te ríes y dices
Esa soy yo verdad ese ese ese hashtag soy yo porque porque nos
identificamos y que que bueno como como
Estrategia de marketing pensar en eso que contenido puedo crear
que mi quien se sienta súper identificado verdad
Si yo estoy hablando a mamás que están cansadas
Pues puedo utilizar contenido que se puedan
identificar con el cansancio en esa etapa o yo no sé cuál es el
dolor o quizás la etapa en que están tus tus quien pero puedes crear contenido y mucho de eso viene siendo entretenido porque
es gracioso pero no se sientan vamos a ver ejemplos y no se sientan
Today we're all going to have to appear on video and on camera.
No, there are ways in which you can do this without necessarily being on camera.
But that's a way in which Instagram is generally used or we see it more, right?
Totally. YouTube, for me, is my preferred social network.
This is where normally our content teaches and goes deeper.
This is where people get to know us even more, because we're not talking about 15-second, one-minute videos,
but videos that are a little longer.
Our videos on the podcast have an average of 30 minutes, the last two have been even longer.
So we go much deeper, people can get to know us more,
they can see our competition with the topic that we teach even more.
And about the seven hours you said, YouTube is there.
It speeds up. You need fewer videos to get to that number of hours,
which is not a rule written in stone, right?
But those averages suggest seven hours of content before people buy,
especially a high-cost product.
Then TikTok. TikTok is a platform where its algorithm allows you to be discovered
and have much more reach.
As Pau says, it's not our forte, I don't even have it on my cell phone,
but I know that TikTok rewards short views a little more.
Not necessarily when they say, oh, I have a million views.
The majority of views are views that were less than three seconds,
and when you scroll, it tells you.
But it's a red cap that gives you reach.
And that's the point, right?
Sometimes we think, oh, I have a lot of virality on TikTok,
but you don't have the time or enough touches that we're talking about.
Imagine, for people to trust you enough to buy you,
they sometimes need up to seven hours of having consumed your content.
So a TikTok that came in two seconds, yes, it's good that it went viral,
but it doesn't necessarily mean, wow, I had a million views.
That doesn't necessarily turn into customers.
It may be that some do, but we have friends,
because we've done it with experts,
who have millions of views and an account that doesn't turn into customers.
So don't be fooled into thinking, I want virality, I want millions of views.
Sometimes it's not so much the virality, it's the value, right?
It's more important that it's content of value,
that it's for you, that it's viral and brings you many views, but not customers, okay?
And well, I love Facebook, because if you realize,
Facebook is more community and conversation.
And one of the things that works very well on Facebook
is that you make those text posts.
It's very easy, because you don't even have to put a photo or go out on video.
You can ask questions and generate conversation
through questions on your Facebook.
You know that when you post, when you write in the post,
it lets you put a background, right?
You've seen those posts with a purple or blue background.
Well, that's what you want to be doing on Facebook.
Again, we're not, we may be the best examples,
because I spend time on Facebook, but not on purpose.
But I know that this type of post is super viral.
I can think of Richmond Dean.
Everything he does, he's an entrepreneur who has worked with Pedro.
He only publishes this type of post,
and other friends like Liz,
and that generates a lot of comments.
So, let's be intentional in understanding where my who is,
and what type of content I can create for different platforms
where I'm looking to grow in my territory, okay?
Remember, don't compare yourself.
God has a field of favor.
Here, the favor plays a super important role.
Friends, we're not competing with the world.
We're not, you don't have to feel,
many times we feel discouraged,
because we say, oh, that person has such a big account,
and I'm here with my 100 followers.
Hey, the house...
I think that's too difficult for God, I mean, let's go back to what we were saying at the beginning.
If you have God's favor, God can use it little to multiply you.
So don't fall into the comparison trap, because that leads to paralysis.
When you compare yourself with an account with millions of followers,
or even someone who is doing something similar to you, with competence,
because I'm honest, it has happened to me, right?
It has happened to me, where I tell Sebas,
Oh, why are we going to keep talking about this if there are people who are also doing it and doing it better,
and they have more followers and more influence than us.
And Sebas, it's always super nice to tell me,
First, they are talking to someone else, who?
God has a field of favor for us, and no one or nothing can stop God's favor.
When you are operating under the direction of putting God first,
pray for your publications, pray for your work, God will do you a favor.
And that's what we're after, we're after God's favor.
And it says that Jesus grew in favor with God and with the people.
That's what we want, that our work brings and has the favor of God as the favor of the people.
So, but it requires constancy, it requires that we are diligent in this.
Well, let's look at some examples.
Let's look at some examples.
I think it was Norma who was saying about Sebas, well, you can pass.
Hooks.
According to your content, to your purpose.
We're going to give you a prompt so you can do it like this.
So let's look at these, I mean, a content must have a hook,
it must make people stop in the middle of their scroll and draw attention.
I don't know if you can hear it, I don't know if you can hear it.
It was written for you.
Can you hear it? Sorry, let's see.
I don't know.
I don't think so.
What is a hook, they say?
Ah, no compartir.
Wait a second.
Share computer sound.
Okay, now I can hear it.
What is a hook? A hook is a hook.
It's what's going to help you so that people can stop their scroll and see your post.
And a hook can be done in different ways.
It can be a question, it can be a sound, it can be a movement, it can be a weird face.
Anything that makes you stop.
In this case that we're going to show you, from Dr. Dominic, I don't know if you remember him,
on the 31st of the Book of Proverbs.
We wanted to show you this example for two reasons.
One, because it has a very interesting hook.
And two, it's a content that is also teaching.
It fulfills two things.
So let's see if you can hear it.
Tell us in the comments if you can hear it.
It was written for you.
I had to start over here.
The Bible was not written for you.
Or was it?
At present, this question is constantly found when we address difficult-to-understand biblical texts.
The Bible was not written for you.
That's an interesting hook for us.
Again, we are talking to a person who is interested in issues of the Bible.
Dr. Dominic's page talks about the Old Testament and the Bible.
He's a theologian.
So this hook, for Christians, is great.
And it's a little controversial, so to speak.
Not controversial, but confusing.
Because it's like, the Bible is not for me.
So you want to know what it's going to say.
You are not the only one.
When we read the Bible from our modern culture, we can lose the original meaning of the text.
So how can we find an answer?
The Bible is addressed to us.
But it was not written for you.
for us to understand his culture is essential to capture the original meaning of the study bible
after a cultural background ok and there they saw that he introduced what he wanted, he is not selling
the bible to you, but he is talking about the solution, the problem is to think that or contradict
a wrong idea that the bible is for you, then he explained and then introduces what he
is dedicated to, he has a diversity of tools that will help you explore, well up to there I just wanted to show him
and you tell me that this one had how many views, this one had 979 thousand views, something like that, ok, so there
the important thing that we wanted to show you is a content that stops you, why? because he understands
who he is talking to and all this does not happen by chance, this requires a little thinking, right?
to think what is something that would stop him or stop him or would make him think like that, right?
then each niche would have something different there, of course, content that connects and
our friend David Tipol came to mind because almost all his reels have millions of views, that is,
every time he publishes he has millions of views in his reels, so let's see one so
that we can see what is the content that connects, why does this reel connect?
I ask God to win a marathon, is he going to give me a medal? No, he's going to give me a pair of shoes of my size, of the color I like, because that's how God is,
so if I ask God to give me peace, do you think God is not going to take away all the problems?
No, he is going to give me the strength to keep moving forward, to keep walking, something that I have realized about God is that God never gives results, God gives opportunities and many times these opportunities are disguised as difficulties, as processes, even if it hurts, at first they are going to hurt, but in the end they transform,
so the miracle is not that the problems disappear, the miracle is that we become bigger than them, there is a phrase that says ...
Well, I'll stop there because almost everyone has seen David's reels, it's super interesting because he himself records himself, it's not that he's talking to someone, but he has very well internalized what he wants to share,
and through music, through knowing that your skin is struggling with difficulties, it makes this type of reel connect super well, in fact many of his reels are like that, it's about the struggle, the problems, the difficulties, obviously he also talks about finances because that's his area of expertise,
but you see how that connects with an emotion of people, and in this case there is nothing behind that, it's just value, just blessing you, and how beautiful that he also creates that type of content that simply blesses.
The next piece of content is a content that can transform, it is a teaching, it is another type of content that we can create and we are going to show you.
Oops, and this is not a video, which I like, because I don't know if you follow this girl who only does carousels, and why I wanted to show you this, because maybe you think, well, I have to have videos, I have to go out on camera to be able to create content of value, and no,
she literally, almost all of her publications are just carousels, but with a very particular theme, because it is the theme of health and wounds, like inner health, so she goes through drawings, and also the brand, I think it is important in her example, because almost all of her carousels have the same brand, the same sources,
so it is important to also create your brand, your personal brand, but look that in the end, that is the last type of content that we want to show you, in the end there is a call to action, and that is the last part that we want to tell you, that we are not creating only content for virality, as we started, we are creating content
You know, okay, did he have last person as a transformation, he said,
most of the content, you know, is solamente para conectar para crear confianza,
pero la mejor manera que nosotros podemos servir a nuestro
kin es sirviendoles con nuestro servicio producto.
Esa es la transformación de nuestro servicio o nuestro producto.
Entonces, es importante que los dirijamos a un lugar y por eso
hacemos lo que es llamado el CTA, or the call to action, okay?
El llamado a la acción, no solo estamos entreteniendo a las personas,
sino que los estamos haciendo moverse hacia la acción.
Puede ser a través de, y todo esto lo vamos a aprender más en la etapa de
expansión, pero puedes crear un lead magnet, ¿qué es eso?
Es un imán de atraer a tus clientes ideales,
es lo que ella tiene acá, les voy a mostrar.
Ella tiene acá, comenta raíz si quieres una guía práctica para
trabajar tus heridas, okay?
Ella está regalando un recurso gratis a cambio de tu correo electrónico.
Si yo escribo raíz, seguro me va a mandar una automatización,
que nuestra herramienta, que vas a tener acceso,
va a poder ayudarte a hacer esto,
donde automáticamente envía un mensaje directo a estas personas,
que acá, pues, dos mil personas escribieron raíz seguramente,
y les dice, me encanta que quieras la guía práctica.
Dale click aquí para descargarla, o quizás te pide tu correo.
¿Cuál es tu correo electrónico?
Para poder enviarte tu guía práctica.
Entonces, ¿qué estamos haciendo?
Agarrando los leads, que los leads, ¿cómo se dice en español?
Perdón, se me malo.
Los prospectos.
Prospectos, okay?
Que no es un cliente todavía, pero les estás dando contenido de valor,
aún más allá de solo un contenido orgánico.
Has creado algo, una herramienta más, un recurso, un PDF,
algo simple que puedas fácilmente entregar a cambio de sus correos o de su contacto,
y seguramente, como dice acá,
y si sientes que necesitas trabajar tu historia con acompañamiento profesional y cristocéntrico,
agenda en el link del perfil.
Te aseguro que después de enviarte esta guía,
ella va a invitarte a que agendes una cita,
o quizás en la misma guía.
Cuando la recibas, va a decir al final,
si tú quieres agendar una cita y si quieres ir más profundo,
si esta guía te ha ayudado a identificar la herida y necesitas acompañamiento para sanarla,
agenda tu cita conmigo, y ahí viene su oferta.
Si ven cómo es contenido que atrae a la persona que está herida,
¿verdad?
Que da valor porque está dando muchos consejos para ayudar a esa persona,
pero al final dirige a una acción que es comenta,
y los lleva en ese embudo, embudo, embudo, embudo,
hasta llegar a que posiblemente esa persona compre esta asesoría personal con ella, ¿ok?
Entonces, esa es la idea de lo que queremos ayudarles a empezar a crear con su contenido orgánico.
Había uno más de call to action, que es la misma idea, ¿verdad?
De que al final de la publicación haya una llamada a la acción,
que le den clic, o que escriban la palabra multiplicar,
como el ejemplo que teníamos ayer era ese.
Ah, ok.
Es el nuestro.
Bueno, pues, ¿por qué no lo hacen?
Vayan a hacerlo y ven con nosotros cómo lo estamos haciendo, si no lo han hecho.
Pero ustedes seguramente ya, ¿cuál es?
Ya lo han hecho.
Es este.
Ahí.
Ahora es en oficio.
Ok.
Ahí está.
No.
Es este, el que acabamos de publicar, ¿ok?
Miren, tiene 392, y es eso, es un reel.
Vayan a verlo y pueden escribir multiplicar y los va a llevar a que se
registren a este entrenamiento que estamos haciendo con Carlos.
Entonces, esa es la intención.
Queríamos mostrarles como a nivel 3,000, ¿cómo se dice?
3,000 pies de altura.
Sí.
Porque obviamente cuando hablamos de contenido, las personas dicen, ay,
pero yo quiero aprender a usar esto y a usaría y a usar Canva y a crear y a
hacerlo bonito.
Pero si no hay estrategia, si no hay intención detrás de lo que,
el propósito por el cual estás esforzándote a crear todas estas cosas,
no de nada sirve.
Y el fundamento es, ¿a quién?
¿Para quién está dirigido esto?
¿Cuáles son sus dolores, sus problemas para crear contenido que conecte?
¿Y hacia dónde los estoy llevando?
¿Cuál es mi oferta?
Todo esto tiene que estar ya.
¿el qué, el quién y el cómo? bien definido, para que puedas entonces, para que puedas crear esto con nosotros.
A mí se me ocurre, nena, que nosotros tenemos un próximo taller acerca de ads, ¿verdad?
Pero primero vienen Budos, ¿no?
No, primero vienen Budos, exacto, sí. Después viene ads.
Que no quizás que reemplacemos el de ads, pero quizás empujemos el de ads y hagamos...
¿a quién le gustaría que tuviéramos también una sesión un poquito más larga, quizás unas tres, cuatro horas,
donde creamos, donde no solamente aprendemos, sino que con los fundamentos que van a estar en el currículum,
con estas lecciones, con sus tareas previamente hechas,
vengamos acá y vamos a regalarnos ese tiempo para crear ideas y los que podamos ya dejar las listas.
Sí, y no necesitamos dos días para eso. Yo creo que, de hecho, se nos viene en abril el taller Diseña Tu Embudo,
que va a ser el taller donde te vamos a enseñar la herramienta.
Creo que en esa, esa viene primero, porque necesitamos que entres a la herramienta,
que conectes tus redes sociales, y después de esa podemos tener una de creación,
donde ya conectamos tu automatización de comenta esta palabra.
Por eso es importantísimo, chicos y chicas, que avancemos.
Mira, no tienes que tener 100% de claridad.
Incluso todo lo que estás aprendiendo lo vas a reutilizar, lo vas a reciclar.
Ahorita tienes una idea y quizás de repente dices, oye, quizás esta puede ser mi oferta.
Es otro reto. De hecho, todo lo que nosotros hacemos para todos los lanzamientos,
ahorita viene algo con Carlos Sánchez, después viene Misión 414, que lo hicimos el año pasado.
Es el mismo proceso que implementamos cada vez que hacemos un esfuerzo de lanzamiento.
Entonces, enfócate solo en una oferta. Puede ser tu oferta primicia,
la primera vez que la estás haciendo. Puede ser tu primera oferta,
o puede ser tu tercera o cuarta oferta, si tú ya tienes un emprendimiento o un negocio.
Pero enfócate en una cosa y vamos a crear todo nuestra...
La meta es que de aquí a mayo podamos crear nuestra página de ventas
o de registro a, por ejemplo, tu reto, como hizo Xiaomi,
y que conectes tus redes sociales y tus correos electrónicos.
O sea, es un sistema. Lo que vas a tener dentro de la herramienta es un sistema
que todo lo que nos ves a nosotros hacer, piensa en el reto de sabiduría.
Si me apareció una publicación, un ad, escribí la palabra sabiduría,
me registré, me...
Pude haber comprado el VIP.
Todo eso es lo que tú vas a poder hacer dentro de esa herramienta,
pero necesitamos los fundamentos.
Así es.
Les vamos a avisar en el grupo de WhatsApp o por notificación en el app
cuando tengamos esos recursos adicionales dentro del grupo de CNX
para que puedan ver...
Va a estar hoy, ¿no? Lady, yo creo que hoy va a estar.
Los... Lady creo que los está agregando hoy.
Bueno.
Sí.
Sí, van a tenerlos para que puedan ver,
porque definitivamente esos diferentes tipos de contenidos es importante
que los identifiquen, que sepan qué les gustaría llegar a crear.
Y bueno, vamos a buscar un tiempo para que creemos juntos.
Chicos, tenemos unos minutitos más, tenemos unos 10 minutitos más,
así que abrimos micrófonos para que si alguien tiene una pregunta
en relación a creación de contenido, pueda levantar su manito.
Entonces, Luz, yo no sé si tu pregunta es de contenido, si es.
Prende tu cámara y la puedes hacer.
Porque yo sé que se quedó levantada desde el principio.
Entonces, vamos con Paola, que Paola tenía una pregunta en el chat.
Hola, Paola.
Hola, hola, ¿cómo estás?
Muy bien.
Bueno, yo sigo con la pregunta que hice la primera vez que me dieron
la oportunidad de hablar acerca de que, en el caso mío, el nicho.
¿Cómo puedo lanzar una publicación con el contenido?
Por lo menos yo no tengo reto.
La mayoría de las personas que veo aquí tienen un reto,
tienen algo que va a ser continuo, algo que va a ser online,
algo que tú pagas.
Lo mío es totalmente diferente, no tiene nada que ver con eso.
¿Cómo entonces puedo yo aplicar todo lo que ya hemos estudiado,
ya he hecho todas las clases, ya he contestado las preguntas?
But I don't see that direction, I mean, if it's not a challenge, how do I do it?
Because mine is not a challenge, mine is a service that is physical,
which is a place that I go to, I lend a service and it's over.
So it's already working, what I want is how I multiply, because it's where I am, it's in Cadá.
I can't multiply, if I don't do it, it can't be done and I don't have efficiency.
I mean, it's me, if it's not me, it can't be done.
So it's not something that I could record, like it's done here, with something like a challenge.
You can see the repetitions, you can see...
So in the case of this type of business of mine,
how could I then manage a content like this, which is not,
I invite you, write, multiply, or write something that,
because it's not that type of content.
Yes, I think that in your case, the type of content is a connection content,
because you want them to see your services, what you create,
testimonials from other people who have hired you, right?
You want them to see, I mean, in your case, I could create content behind the scenes, right?
Look how I prepare for a children's party, right?
And you can create how you're getting ready, how you're putting on makeup,
how you're, I don't know, practicing some games, or jokes, or things like that, right?
Because that can reach a person who is planning their son's or daughter's party,
it can get to them, to get their attention.
Testimonials, as I told you, I think are super important.
I don't know if you go to parties with someone, or do you always go alone,
but if someone can accompany you and record you in action,
record the children smiling, the happy parents,
and take advantage of those testimonials, I think that's super important.
But you're absolutely right, I do believe that the problem
with the business model you have is that it's you.
And that will be something that you may have to work on as your model.
I'm going to be able to bring people who initially help me,
but with the goal of learning, so that later I can have two parties at the same time,
one me and another my apprentice, or raise your prices, or change your niche.
And maybe, I think we once talked about companies versus families.
Maybe a company can be charged more.
Or what I also mentioned to you is how I can identify an ecosystem of parties,
and that you not only offer the service of party animation,
but also DJ, balloon decoration, catering.
If you don't do it all, at least have a directory of companies
to which, when you can recommend them, you have some kind of commission or benefit.
I don't know if you wanted to mention anything in relation to content.
And not necessarily everything is about challenges.
I mean, that's something that we believe in because of the type of product,
but we're also aware that in your business, as it is today, there are other things.
However, the foundations, I'm 100% convinced that they're still applying
the who, the what, the offer, the creation of bonuses.
I have, excuse me, can I speak?
Yes, I have identified the who, I have identified the offer, I have a price,
I already have time in the market, I do manage different services.
Not only recreation or entertainment, we do DJ, face painting, balloons,
characters, bouncy house.
I mean, I have a lot of things.
Unfortunately, what I say is the part that I am doing it alone,
because obviously my family helps me, in this case, my husband, my children.
They are the ones who give me a hand.
Sometimes they have their commitments.
That limits me.
When I entered here at CNX, my idea is me asking the Lord,
how can I multiply?
I mean, how can my business grow?
Because I, unfortunately, I lose a lot of money because I can't,
if I can't be profitable.
in the place two or three times, people tell me,
well, it's okay, you can't be with me anymore
because you have already committed to another person,
so I don't want your service anymore because she is a client that I lose.
So how can I do it?
How can I multiply myself?
How can I widen those gaps?
Which is what attracted me to CNX.
When they talked about expanding,
I said, well, that's what I'm looking for, that direction.
How could I do it?
Definitely what you need is to multiply yourself in people, Paola.
So you have to hire, right?
Be willing to hire someone
because if you don't have someone who is already starting
as a young person, it would attract your attention, right?
But you're going to have to hire people to start multiplying yourself
because there is no other way to multiply yourself
if it's not with people.
So, in this program,
it's not necessarily about how to grow a team,
but I think what you need to do is decide,
okay, how many parties can I and want to have, right?
And how many people would I need to be able to achieve that?
Start with one more.
If you add one more person who can train,
who can share all my knowledge, my methods,
how I do all the service to the client,
and you start to pour that talent that you have into someone else,
then maybe you can have two parties
where you're in one and that person is in another.
But that's multiplying yourself in people, right?
So, there are many ways to multiply.
We're talking about multiplying your money with trading,
that's what Carlos Sánchez is going to do.
We multiply your talent,
what God has given you through entrepreneurship,
but you need to multiply yourself in another person.
So, you have to ask God,
Lord, who are your friends?
Maybe in your church, in your community,
you put up a contract for an assistant
and give them a title to what you do, right?
And be willing to pay them,
because that's the only way that I think they will grow.
And how much are you having that inconvenience
that you're losing an opportunity
because you're booked by someone else?
Does that happen every weekend or...?
Every weekend.
Now, I'm exhausted,
because sometimes I try to please my client,
some people make time for me,
and there are weekends that I start at 10 a.m.
and finish at 10 p.m. doing four activities at the same time,
going from one activity to another,
from one activity to another,
sometimes it's hard for me to travel,
because I live in Florida,
and they call me from Tampa,
and they call me from Orlando,
and I try to move as much as I can,
but I live in Sarasota,
one hour from Tampa and two hours from Orlando,
so, I can't,
and I have local clients and clients around me.
So, yes, I've thought about multiplying,
maybe I haven't done it by hiring other people,
because that's also what's driving me in the program right now,
with everything we've learned,
from the first tools, the first stakes,
I've had that fear,
because it happened to me once, I hired someone,
and what he did was he took my clients,
and I sent him,
and what he did was say,
don't call them anymore, call us,
call me, and I'll charge you less,
so, that affected me a lot,
and I got scared,
and that fear has stopped me from doing it again.
So, that's where I'm at right now.
How nice that the Lord showed you that, Paola,
because, look, how important forgiveness is,
and the health of our heart,
because things from our past
can be influencing decisions
where you're going to have to trust,
trust in God,
that the person you hire is not going to do the same,
right?
So, it requires trust,
it requires faith,
and it requires forgiveness to that person,
because if you still carry that,
if you still have the memory,
well, then you're going to act with fear.
So, may the Lord bring health to your heart
with that event that happened,
and praying, ask the Lord
to take you to the right person, right?
Lord, I post on Instagram, I post on Facebook,
I share it in my community,
what would be the best way to post this job posting, right?
This job post.
And I believe that the best way
is not someone who has experience,
because that can happen, right?
Although someone can still learn, and that happens.
Paula, that happens.
We, with my beautiful letters,
yes, maybe I was the first one to start teaching,
but how many ministries and people
didn't start teaching the same methodology that I did?
And, on the contrary of not seeing it as a competition,
but saying, well, right, it's multiplying.
That's also part of the multiplication.
But ask the Lord to show you
where to publish that job posting.
And I would say someone who is starting,
someone young, who wants the hours.
That question you are asking, I already asked the Lord.
During all this time of learning,
in the time of healing of the heart, of the Lord,
in those two healings I had to do,
that one, the forgiveness of that,
and the healing of a scarcity.
I had a house in Puerto Rico
and there I had a very big loss.
That fear was also there.
But asking the Lord who could help me,
he took me to young people.
In my church, there are not many young people.
And then my children are young,
and I ask them, why don't you go to church?
They tell me, oh, it's like the church is boring,
they don't speak a young language.
So I, thinking about that, I said, wow,
I would like to recruit young people,
young people like high school,
who are already in 10, 11,
who suddenly like to buy a cell phone,
a new shoe, expensive, branded,
and sometimes the parents don't have all the resources for that.
Maybe they could work with me this weekend
and get, I pay for the show,
maybe it's not going to be a salary that serves
to maintain a house, a home,
I'll pay for a full car, right?
But for example, it can help that cell phone
that they want, fashionable, and those things,
that sometimes young people go out with their friends,
for the movies, for something.
So in that I have thought,
that's what the Lord has put in my mind,
how to recruit high schoolers,
people who are still in the 11th grade,
who are between 17, 17, 18 years old,
who still don't have a time
to have to work 40 hours or somewhere,
but they can on the weekends,
free of classes, do something,
and earn something.
And at the same time have fun,
I think it's a fun job.
That's what the Lord has put in me,
and so far it's what, I don't know,
answering the question you asked me,
and at the same time,
even influencing them,
because what if that's also,
since we believe that our business
can be our ministry,
what if this is a way
to minister to these young people
who so much need an example,
a role model, right?
Of course, they're helping you,
you're paying them,
but what if, apart from that,
the Lord wants to use you
to bless an area of life,
to show them how to do a business
with correct principles,
how to treat a client correctly,
how to be integral with relationships,
that what happened to you in the past
doesn't happen to you, right?
You have the opportunity now
to even treat these people
as a ministry.
And you have to do it, Paola,
because, look, we had to,
for this wisdom challenge,
in October or November,
we hired how many people?
Four people in a period of a month,
it requires faith,
and we knew we needed,
I mean, in faith,
we believed that what was coming
for this year was going to be bigger
and that we weren't going to be able to do it alone.
So, you have to be willing
to make faith decisions,
and, well, I understand you,
because I feel like I'm more like you,
like, oh, but will it be enough?
I mean, fears come in at the moment,
we think we're going to earn less,
because now we're having to share,
but no, because the Lord
is going to help you have more,
I mean, more income, more,
think about that,
it's going to be more opportunities
that are going to open up
and you're going to be able to say yes.
So, and also,
it's very important, there's a book
called Permission to Prosper.
Sorry, baby girl, I hit you.
Look, this book,
I recommend it to you,
okay?
Permission to Prosper,
okay?
By Ray Edwards.
And he talks about
the importance of being able to create jobs
for other people,
and how we're being blessed,
I mean, it changed the way I think
I can sell more, work more,
do more,
not for selfish purposes,
but to bless and create jobs,
I mean, it's very beautiful,
read it,
and I think that's what you have to do,
you already know what you have to do,
but don't let any fear,
fear, insecurity,
It's about publishing or going to your church, as you say, if you already know, and inviting people.
Oops.
Ready?
Good.
Yes, yes, yes, yes.
Good, so the next time you connect, we're going to ask you, okay, if you did it.
Well, guys, one more question.
Let's see, Patty, tell us, because later we have to go find our daughters at school.
How are you?
Or you stay if you want.
Let's see.
Oh, you have to take off the mute.
And let's see, I'm going to send it to you again to see if it shows up there.
Okay.
Hello, how are you?
Hello.
We hear you, Patty, how are you?
How are you?
Good afternoon.
Um, well, my business is already fully identified.
I've been posting on social media for a while.
Um, I'm a insurance agent.
Um, my goal is to make sure that people can understand, uh, through the product
that I offer, which is a policy with benefits in life.
And that, well, unfortunately, here in the United States, a lot of people get sick.
A lot of people, uh, uh, suffer a heart attack and don't have money to pay the bills.
So these products, uh, apart from bringing, of course, a death benefit,
they have benefits in life in the case of diseases, right?
Chronic, critical, terminal, Alzheimer's, serious injuries.
And they also have, uh, savings for retirement, tax-free.
So, uh, it has cost me, I have a presence on social media because, uh, I have a girl
who is in charge of, I send her my videos and she is in charge of posting on Instagram
and Instagram goes to Facebook and is also posting me on TikTok.
But I haven't been able to, uh, um, attract clients through social media,
the leads as such.
Okay.
Well, it would be interesting to be able to see your account,
see the type of content you're creating.
Okay.
But if, uh, the type of business you have requires that,
it requires being able to educate people.
So I imagine that, that the type of content you should make
would be educational, informative, testimonial content.
Uh-huh.
Right?
Uh-huh.
Um, and yes, if you want to share there, I don't know if you can write your account there
or Instagram to check it out.
Maybe we won't have time to go now, it's going to be like a hot seat,
but I would love to be able to check it out.
¿Y los estás llevando como a un llamado a la acción?
¿O los llevas a algún lugar?
Bueno, está como, eh, un muchacho en México que me hizo, este,
como el link para la lending pay, donde allí en la lending pay, eh,
se usa una inteligencia artificial donde pregunta y van cayendo los leads,
pero realmente a la final, no, al final, perdón, no, no, no, no, no, no,
no los he capitalizado.
Y sé que, por supuesto, que mucha gente, mucha gente ha logrado,
eh, como quien dice este en el medio, eh, tener todos,
cerrar todos sus leads, eh, a través de las redes sociales
para tener mayor alcance.
Sí.
Mira que hay una manera, hay una estrategia que se llama social selling,
que nosotros también estamos buscando implementar este año,
pero requiere también aquí, hablando de multiplicación de personas
y de tener equipo, porque nosotros no podemos hacerlo todo nosotros solos, ¿sí?
Tenemos que, llega un momento donde tenemos que contratar,
y si no es mi fuerte, si mi fuerte no es lo creativo,
contrata a alguien que te haga los creativos, ¿sí?
Que te ayude con la edición de videos, o sea,
tenemos que romper muchas, eh, muchas creencias de escasez,
pero esta idea de social selling es que cada vez que alguien te sigue,
yo no sé si a través de esos reels estás trayendo seguidores,
porque dijiste que no los logras conseguir a,
vertir a clientes pero si los logras que te sigan no realmente no yo siento que
la página en sí no yo siento que se ha mantenido se ha mantenido igual en mi
cuenta entonces había que ver el contenido en sí tal vez no está
conectando pero sí sí por ejemplo hay contenido que conecta y empiezan a
seguirte y seguramente alguien le ha pasado tienes a alguien que le escribe o
tú misma bueno si tú quieres hacerlo pero le escribe a las personas nuevas
que te están siguiendo y empiezas una conversación con ellos es un poco
intenso porque normalmente alguien te sigue y uno no hace nada si uno va súper
está aumentando los seguidores no que aquí esa social seller está viendo a la
persona y digamos si es el cliente digamos y somos emprendedores verdad y
yo veo que me sigue talleres de bible journaling una cuenta o me sigue lo que
sea el car dealership de no sé qué donde yo sé que es un negocio entonces yo
puedo iniciar una conversación con esa persona oye gracias que por seguirme veo
que tienes este emprendimiento me encantaría saber si hay algo en lo que
estás o sea empiezan una conversación que los lleva a una llamada uno a uno
entonces quizás les podemos explicar eso por tiempo no podemos ir en detalle
en esa estrategia pero hay maneras en que tú lo que estoy diciendo es de que
tanto a veces esperamos que las personas se conviertan en clientes cuando hay
veces que también nosotros hay que revisar tu contenido pero también
nosotros podemos seguir y quizás en la próxima
llamada podemos hacer un hot seat pero para darte un poquito de de ánimo
Pedro que fue el fundador de 100x en inglés el que creó la metodología y
todo su negocio principal son los seguros
el vende el whole whole life ese es el principal tipo de producto no hay
huel pero
la estrategia que él implementó para para vender seguros de vida fue lo que
creó 100x y todo esto fue lo que creó la estrategia de los retos
y hoy por hoy en cada reto de sabiduría en inglés el wisdom challenge
genera alrededor de 10 mil leads para su agencia para su agencia de seguros
y tiene tiene sus agentes y y lo que hace por medio del reto alimenta toda su
agencia de seguros por todo el año y son múltiples millones de dólares los
que él factura solamente con esa parte de su negocio de seguros entonces los
principios que estamos aprendiendo nacieron a causa de implementarlos para
tu industria o sea que si es probable que tengamos que revisar tu contenido pero
también es probable que tengamos que revisar tu mentalidad y que pueda y que
podamos revisar el proceso y que inclusive que estés abierta a hacer un
reto porque esto podía llegar a hacer algo de mucha bendición para ti
ahora no mucho por ello no tienes la menor idea yo soy cristiana
y soy fiel servidora de dios a este para mí de lo que él me da
realmente bueno yo doy mi parte es igual
bueno pati lo asegúrate de estar en la próxima llamada para que podamos tener
la próxima llamada yo creo que lo que vamos a hacer es vamos a hacer hot seats
sí antes de desconectarnos gracias pati vamos a ver bendiciones
se me ocurre que como dice acá ya te empecé a seguir alex que definitivamente
tenemos que seguir sus cuentas porque esa va a ser la manera en que podemos
también ver un poquitito de lo que como están publicando entonces se me ocurre
primero que pongan en el en la aplicación de cnx en la comunidad sus
cuentas de redes para que entre todos podamos seguirnos ok quizás voy a hacer
voy a hacer una publicación ahorita y ahí mismo la ponen como comentario
porque si no se van a perder todas les parece entonces voy a hacer eso y luego
Otro es super importante. Ya agregamos a todos en grupos de rendición de cuentas en su app.
Déjenme, si quieres explicar eso y yo hago acá esto.
Sí, eso creo que lo mencionamos, que teníamos la duda de hacerlo porque no estaba 100% implementado en la aplicación
y que si ustedes estaban dispuestos y disponibles para hacerlo, antes de liberarlo para Más Sabiduría, que es un grupo más grande,
poder utilizarlo entre 100x.
Y la idea son esos grupos de rendición de cuentas, donde han sido como machados, no sé cómo se dice mach,
alineados, coordinados con otras personas, al random, al azar.
Pero todos deberían tener en la aplicación de Más Sabiduría, dentro del grupo de 100x, un comentario o una notificación que les dice de que tienen su grupo.
En ese grupo, nuestra meta es que van a ser tres personas, que todas las semanas ustedes puedan hacerse tres preguntas o tres actualizaciones, updates a su grupo.
¿Cuáles son?
No las tengo todavía, bebé.
Yo pensaba que las teníamos.
No, las vamos a compartir.
Pero solo para mostrarles, ¿ok?
Es este icono que aparece acá en su app, que es como un icono de chat.
Entonces, si le das click ahí, te va a aparecer un nuevo chat, ¿ok?
Donde deben haber tres personas.
Si quieren todos revisar que lo ven ahí, tres a cuatro personas.
Ajá, y tienen un número, perdón que el de Sebas no muestra, no te agregué a ti a uno,
pero debe decir 100x, número uno, número dos, número tres.
¿Qué es la intención?
Es de que nos rindamos cuentas.
Entonces, vas a compartir.
Les vamos a dejar saber cuáles son las tres preguntas, pero por ejemplo, ¿en qué trabajaste esta semana?
En base al currículum.
¿Y en dónde se has estancado?
Y quizás una petición de oración.
Pero le vamos a confirmar cuáles son las tres cosas.
Pero por ahora, introduzcanse en su grupo.
Cada vez que tú escribas, le va a llegar una notificación a tu grupo de que alguien está ahí comentando.
Puedes mandar audios, puedes mandar fotos, videos, lo que tú desees ahí.
Pero la intención es que nos apoyemos y estemos en oración unos por otros, ¿ok?
Así que vayan y se introducen.
Bueno, y no se olviden mandarme sus cuentas ahí en el app para que los podamos seguir entre todos.
Ya puse ahí un post, ¿ok?
Así que oremos para cerrar esta llamada.
Y gracias, gracias por todos los que compartieron, por su vulnerabilidad.
Y bueno, confiamos en el Señor que va a darnos ese favor que buscamos en todas las estrategias que implementemos.
Oremos.
Padre, te damos gracias, Señor, por esta sesión de CNX Academy, mi Dios.
Te doy gracias por cada una de las personas que están acá, por las personas que van a ver la repetición, Señor.
Porque tú, Señor, los has llamado a emprender algo, una idea, un negocio, Señor.
Un mensaje que tú depositaste en el corazón, Señor, y que está ardiendo en cada uno de nosotros, Señor.
Yo te pido que lo que aprendimos hoy, lo que hablamos hoy, la creación de contenido,
que no sea para vanidad, como quizás el mundo lo hace, Señor,
sino que sea para que el mensaje que tú depositaste en nosotros sea compartido con más personas, Señor.
Te pedimos de que podamos aprender, que podamos implementar,
que podamos crecer en influencia a las personas que tú nos has llamado a servir.
Te agradezco por mis hermanos, mis amigos.
Y te pido en el nombre de Jesús que nos acompañes con tu favor y tu gracia el resto de la semana.
Te agradecemos en el nombre de Jesús. Amén.
Que el Señor los bendiga.
Nos vemos el lunes en más sabiduría, al mediodía, la llamada de este próximo lunes.
Y el próximo jueves nos vemos para continuar esta conversación.
El próximo jueves vamos a tener hot seats.
Sí. También recuerden en su IA, no les alcancé a mostrar esto,
pero en su IA, su guía, perdón, de inteligencia celestial que está en los recursos del app,
hay un prompt, creo que le puedo dar clic para que lo vean.
Cuando entres a estos prompts vas a ver que bajo la estaca 4 hay muchísimos prompts de claridad.
Entonces puedes utilizarlos para facilitar.
You can create the what, the who, the how, everything that we talked about, but there is one that says
Where is it? Is it this one?
I discovered my field of favor, sorry, I think it was
Okay, publications
Create content, this one, the number 21, okay
It will help you create ideas of content, there are also educational posts or value
There are ways in which you can reuse content, all these prompts to make your ideas easier
They are there in your IA of the kingdom, so use this too and it will help you a lot to be able to start creating
The content and as Sebas says, we are going to confirm when we are going to do that workshop where we are going to focus on creating it together
Okay, bueno amigos, bendiciones, que tengan un lindo resto de su día y nos vemos la próxima semana, chao chao bendiciones