you
Thanks your patience
Running a few minutes behind a day, but how's everyone doing Tara Lindsay?
Brandon seeing Chrissy
zoom group 7
Erica and and Chrissy number two wait no I already said Chrissy Oh
Cynthia Cynthia we got Cynthia previously group number seven
I don't know if you guys just you guys see that tick-tock trend of like I think it was group 7
I think it was like does you guys see this no
And someone was like someone made a tick-tock video. I'm not a big tick tocker, but every once in a while
I'll go in there with my kids, which I know is not a good idea
But it's just like you have to be careful what you see, but we are our algorithms pretty dialed in right now
Just like kid-friendly stuff, but there was one that came up
And it was like this gal was like a 15-second video
And she's like she basically was just like you're now officially in like you know group 7
You know or something like that like and she did like a few of these videos like hey
You're a part of group 7 and like the internet just went off on this thing
And they were all like just bonding about being in group 7
And then there was like tons of like group 7 or whatever
I don't know if it's group 7 or group 4 like videos going around
like you know you're in group 7 if this and like it was just like this whole thing that started happening was hilarious and
Just the power of the algorithm you know and then there was like groups like fighting. You know. Oh, you're new
You're that's must be a group 4 person. You know like
It's like how do people come
over these ideas and then it just goes off, you know?
So I love seeing how the internet responds to things.
So anyways, welcome to group seven.
Welcome to week six, okay, week six.
Week six we talk about finances
and particularly we like to workshop a little bit
on the money side of things with your business
in, you know, what we've been talking about,
which is, you know, the ultimate kind of picture
of this business accelerator is one, build business skillsets
that are gonna serve you for years to come,
but two, really start knowing your numbers
when it comes to marketing your business
and growing your business
and getting new customers for your business.
And so one thing that we'd like to bring up in week six
is a couple of like calculators and things,
but also like just open up for questions
as you guys are learning, kind of what questions you have,
we'd love to kind of workshop that,
just make it personalized to you.
So while I'm, let me just pull something up
in the background and then I'll kind of talk
through a couple of things,
but also if you have questions around finances
for your business, maybe it's,
hey, is this a good lead cost, is this a bad lead cost?
How much do I expect to spend before seeing a sale
or what are the typical numbers you kind of see
for this industry?
You're happy to go into that,
even just random finances questions,
because as a business owner, we gotta be, you know,
we gotta, we have to be financially savvy, you know,
at least learn as we go.
And there's just certain things,
like even just getting around other entrepreneurs,
it's like, oh, did you know you could do this?
Like, did you know, like if you're running ads on Facebook,
you probably should get an Amex gold card or a Chase,
I forget what it is, Sapphire?
Cause you get four X points on advertising, right?
So that's just something that I didn't know for years.
And then someone told me and they're like, oh my gosh,
now I can fly for free everywhere
because I spent a lot of money in ads and I get four X points
and we just like kind of, you know, shift credit cards
when we hit the, I think the Chase one now,
what I heard, Google this,
cause I'm not sure, I haven't gotten the Chase one yet.
I did Amex gold, but it's only up to a certain number.
It's like 150,000 in spend.
So when you're really growing a business,
you're gonna spend more than that.
So we would just get new Amex gold cards all the time.
So I have a stack of them, but now I think the Chase,
I think it's the Sapphire maybe,
or whatever their business one is that does the four X
on ad spend, I think it's unlimited.
So I'm probably gonna switch over there
because like, that's amazing.
So little stuff like that, just like little things
that are like, hey, let's help our dollars go further.
If we're already doing this for the business,
you just learn that from people that have done it before.
Savings, tax savings.
Like if you own a home and an LLC,
you should definitely be doing the Augusta rule
if you're not already.
Anyone here like a homeowner, homeowner?
Yes, okay, you should look into the Augusta rule.
We have a tool in the toolkit that allows you,
that helps you do it.
And there's a way to do it right,
and there's a way to do it wrong.
You wanna have, it's basically like you can rent your house
back to yourself as a business owner.
Oh, there it is, Chase Inc.
So Chase,
look into,
look into the Augusta rule.
It's a tax savings strategy to rent your house
back to your business.
And you can do it up to 14 days a year.
And our tool, the 8Fig AI toolkit tool
will actually help you do it
and make a lot more savings on it.
The trick is basically,
and I learned this from a financial advisor of ours,
basically when you find comps,
because essentially you can rent your house
back to your business.
Let's say you're doing a business dinner party,
or you're doing a photo shoot,
or you're doing a annual planning meeting.
Like that's type of stuff
that businesses would typically have to rent places to do,
but you can rent your own house back from yourself.
You just need to have it legit.
You need to have a contract, rental contract,
that you sign with yourself, business to personal.
You need to find comps for your house.
So comparable houses, like if you were to go rent this space
and then the trick to get your maximum amount of savings
is for comps, don't look at Airbnb,
look at Peerspace or Gigster.
These are actually websites
where you can rent by the hour properties.
And so you can find comps that are like $100 per hour.
And then anytime you're renting your house back,
max it out, do like eight hours a day, you know?
And so you do 14 days, eight hours a day at $150 an hour.
Like that is a big tax savings,
five to usually four to five figures in tax savings,
depending on how big your house is and where you live
and your amenities, you know?
But even with like, you know, a basic house,
like you can save at least four to $5,000 in taxes.
So again, those are just some little bonus tips,
but just stuff like that in the entrepreneurship world,
we wanna make our money.
you know, further. And there's a lot of perks of being a business owner, um, uh,
having a business. So, um, uh,
happy to go anywhere on this call is kind of what I'm saying.
If you want to talk to tax strategy, you want to talk, you know, finances,
credit cards, that type of thing. Of course we can look at, you know,
the scaling equation and kind of those things as well.
So just kind of getting your guys ideas cooking as we get into the workshop.
So let me go down to the, the course here. I'm in the wrong account.
Hold on. Let me log out. I was just signing someone up for this thing.
I logged into their account. Okay. So here it is.
Courses business accelerator
week six. Okay. I'm going to go to this one
week six. Okay, cool. All right. So we are here and we kind of, um,
Ron turning the corner on the program. Like you guys are on the last half,
which is awesome. Um, really some of these weeks, five, six, seven, eight,
are very like, they're very, not just foundational stuff,
but probably have stuff you'll come back to.
So don't worry if you're not hitting everything.
Cause we do stack a lot of videos in these ones and it's just hopefully helping
you learn, but also implement, but you can't do it all. So just know that. Um,
I mean, you probably could, but like most humans with real life,
it's like you're just, you're not going to hit it all.
So just know you can come back to some of these things,
some of the stuff like building a team, like you might be ready for that.
You might not be ready for that. Honestly, with AI agents,
which we're going to actually be building into this week,
way more AI agent stuff in the next month.
So come back here and take a look at it in a month or two because we're doing
stuff right now with AI agents that is blowing my mind.
Like I have an AI agent working on something right now. You know what I mean?
Like that's crazy. Um,
and we're going to be starting to do some of the stuff,
same kind of foundations of like,
let's one figure out what we should outsource by like doing some of these
exercises. But then if you could have someone help you in your business,
like an assistant, what would you have them do?
And so some of this training stuff around, um, outsourcing, of course,
like I love hiring from the Philippines. Um,
that's a great cost effective way to get amazing talent,
but also some stuff you should do with an AI agent now, you know?
And so, um,
we'll be updating some of this content around some of the things we're doing
with open claw, which is kind of like the hot new AI agent thing.
And it's still a little early to like,
just tell you guys to go do it. Cause it's, I don't know.
I can like destroy your life if you do it wrong. I'm just kidding.
But just a little bit,
just don't give it your credit cards and all your access to everything.
We're going to find a way to do it really securely and, uh, um,
put some safeguards in there for people that aren't as AI, you know, advanced.
And we'll, we'll be getting that in here. So keep an eye on that.
And then of course, like funnel journey, this is,
I'm still doing funnel stuff to this day, you know?
So you're going to want to come back to some of these, um, in week six,
the one that, um, I love to kind of pull up as a scaling equation here. Um,
and, uh, I would say for profit and loss,
as far as like things that just will help you in the journey,
definitely the P and L analyzer in the eight fig AI toolkit. Um,
eight fig AI, this tool is, you know,
was built by my chief financial officer at the time. Uh,
it's under financial and, uh, this is kind of looks like him,
but they added like 10 pounds. So I don't know why AI made him just a little bit,
you know, round around the edges, but it's okay. He's not offended. Um,
but this tool, like he really put a lot of love into this tool. It is, you know,
kind of not just built off of, um, you know, standard advice.
It's also built on just like, you know,
we've been through highs of highs of business and lows of lows.
And so the one thing I wish I could go back and tell my previous self,
I'm telling you guys,
which is I would have run my business a little bit more on,
um, guardrails around the finances.
And so this tool actually, if you put in your, your P and L,
which is your profit and loss statement, um,
or even just your finances in general, you can put them in this tool.
It will, uh, help you kind of, um,
benchmark off of other businesses in your industry.
So like, let's say you're an HVAC business.
Like there are standard margins that are kind of, you know,
like the margins in HVAC businesses, you know what I mean? Like, of course,
you have businesses that make more as far as profit and you have business that
make less, but it's kind of like standard margins, right. In that industry,
same thing with online coaching, same thing with, uh, you know, uh,
a realtor, same thing with doctors. Like there's just different, um,
margins like restaurants have really low margins.
Construction industry has 10% margin. Like, you know,
like there's just industry standards. So what this does,
it kind of looks at your PNLs, your finances,
and it kind of looks at your industry and it helps you see where you're at based
on benchmarks. And, and it,
think if I could go back, cause it's really, your eyes can kind of glaze over
when you're just reading a P and L or reading your finances or whatever it is,
you're trying to understand it. If, if I could go back, I would probably just,
this for me makes it really simple is run my business off percentages.
Just being like, Hey, I don't spend more than 30% on labor.
Like I don't spend like if I, if I,
if my revenue is a hundred thousand for the month,
like I should not be spending more than 30,000 on fulfillment of that thing I'm
selling. And I, that was a, that was a problem for us. We had a really big team.
I had a six figure overhead, you know, everything,
every single month to pay the team. And when revenue started to dip,
I was now 40%, now 50%.
And I'm just hoping that things are going to recover and I'm just burning money
when I should have been laying people off, you know, unfortunately,
like you hope for the best. But like, if I, I would probably now,
like I do now have a system where it's like one month over that benchmark,
like over that kind of guardrail is yellow, two months over is red.
And we need to act, you know, yellow is like a warning.
Like let's see if we can fix this thing. Red is like, okay, let's act.
But I went multiple months into the red, just hoping to fix it. And then we
had to do the hard thing anyway.
But then I like also hurt the business really in the process.
So just learn from my mistakes. I would have done that. Also same with marketing.
There was a season when we were really growing. So we spent more in marketing.
I typically try not to spend more than 30% in marketing. It's like 30, 30, 30,
right? Like 30 for marketing, 30 for fulfillment, 30 for profit.
That's kind of like what works for me. In an ideal world,
less than 20%, less than 10%. Of course, if I can make marketing better,
stronger, more efficient, it just is going to increase profit margin.
But at least have that guardrail. Now, if I'm like spending too much in marketing,
then I know like, ah, I got to fix something else. The offer has got to be better.
I got to raise my prices.
I have to be better at marketing or try different variations,
maybe try a different vehicle. And so for me,
it makes it kind of simple to just go like, I run the business off percentages.
And I just green, yellow, red, green is like, I'm within that percentage.
Yellow is like, I'm creeping over it. Red is like, I'm two months over it.
So this is something you could run every month in your business.
Just kind of get your financials downloaded. Uh, whether you have a P and L,
or you just kind of like,
here's when my one bank account that I run my business out of,
I have my expenses and I have my income, you know,
and you just run it and you just kind of get these percentages and then
benchmark it every month. And then it'll help give you kind of CEO decisions.
Like you're like, all right, I spent too much in marketing this month.
I got to bring it down. You know, I'm spending too much on labor.
Even if that's you, like, like I'm paying myself too much right now,
you know, for the business. So again, that's like, uh,
just a high level of what this tool does. Um,
and it's based on our story and just kind of like, if I could go back,
this is how I would have done it, you know? Um, and then the scaling equation,
the other kind of resource we,
we give you is just really to kind of look at your numbers as a whole kind of
look at maybe now you are spending some money on ads,
even if it's like a lower amount, $10 a day on ads,
you can kind of start now seeing your cost of a thousand impressions. Okay.
So on Facebook, I'll just show you that real quick.
CPM. Okay. So CPM is cost per a thousand impressions.
I don't know what M's Milly, I think cost per million.
I think that's what it stands for. Um, but inside your ad account,
it'll be in one of those little columns. See that CPM right there.
Um, now, uh,
my CPNs are pretty high because we're marketing to six and seven figure business
owners primarily with the toolkit right now. So you'll see my CPNs are pretty high,
but like yours depends on your niche. They could be a lot lower,
but you can kind of dial this in, you know, based on what you're seeing there.
Okay. Um,
then you can start dialing in some of these other things kind of based on what
you're seeing. Like our click through rate is usually actually a lot higher.
Our average is usually 4%. Um, our opt-in rate, you know,
depends on what we're promoting. You know, the challenge we did recently,
like we get usually like a 30 to 40% opt-in because it's a free thing.
So our opt-in rates are really high, but our CPMs are really high too. Right.
So, uh, let's just put my CPM at like $50, you know? Um,
and then average order value.
This is kind of like the average ticket that someone is buying on the backend.
Um, you can dial this in as well. So ours is, is higher.
It's like around 6,000 something, you know what I mean? And you know,
this is at $10 a day ad spend when we're doing our challenges, you know,
like we start spending more money when, when we have something that's working,
we start spending 500,000, 2000, $3,000 a day.
And you can see how that kind of scales up. Okay.
Now this isn't like fully accurate because it's projecting it out over a whole
year, but it does kind of help you start to see like, okay,
are my numbers making sense? If they're not,
maybe your average order value is really low. You're like,
and your CPMs are high and your click rate's not that great.
And your opt-in rates not that great. You're kind of like, Oh, I'm not actually.
you know, seeing a number that makes sense here, you know?
So that's where you might want to adjust your pricing.
If you see negative, you're like, uh-oh, you know,
like this isn't gonna work, right?
So it kind of gives you a little truth teller too
of like your ecosystem that you're building.
And some of these things, of course, you don't know yet
because just like some of you are selling,
some of you aren't yet, but over time,
come back to this tool, it'll definitely help you
as well as these are great things to know down here,
funnel numbers, as well as things to fix.
If something is off, let's say your opt-in rate is low,
you can go here and you can see like,
there's like some stuff to check, you know,
if your opt-in rate's low.
You kind of go through here and check some of these boxes.
So that's the scaling equation.
As you guys were going through this week,
kind of learning some of these things,
the P&L, the scaling equation,
maybe relearning these things,
maybe enhancing these things.
What questions do you guys have?
So I want to just do some interactive time here,
answer any questions you guys have
on the financial side of things,
even just general finance questions around business,
owning a business, running a business,
like happy to go wherever, honestly,
whatever's going to serve you guys this week.
So Ariel, I see your hand went up first and then Sianne.
So let's do Ariel first.
Hello.
Okay, so I have not launched anything yet.
So I am still in the like,
this is super helpful information for me
when I do start selling so I know what I'm looking for.
Yeah.
One thing that I started thinking through last night
is I have some data from my lead magnet.
Okay, cool.
And so I'm trying to figure out what to price my offer
because my offer has grown than what I initially,
like I was underselling it to be completely honest.
I was going to sell my offer for $27
and then I started creating it
and everything that's going in it.
And we're like, no, actually this,
this is a lot more than $27.
Yeah, yeah, that's great.
So we have financial goals of like,
okay, I want to make X by the end of the month.
So how many do I need to sell?
And how does that compare to what my actual price is?
What my actual price of the offer is?
Okay, yeah.
We ran some numbers last night
with just what my current lead magnet was doing.
So my cost per lead right now, I was only spending $5
and I only ran it for like a couple of weeks
and my cost per lead is $2.35.
So I was like, that for me was a win
because if I can get two people in for $5, great.
We were running it for about two weeks
and I have about 17-ish leads.
So we figured, okay, if you do that a little bit more,
times that by two more weeks,
then that'll essentially be what?
17 plus 17 is 34 people.
So at 34 people, 10% of them will hopefully convert, right?
Because not everyone's going to opt in from the lead magnet.
So we're talking three people
potentially would convert to the offer.
And so depending on the price of the offer,
if I have certain goals, is that like?
Yeah.
What kind of things do I need to be thinking about
in that sense to be like, okay,
it makes sense to price it at this number
because of what is included,
but also making sure that I'm covering costs elsewhere.
Is all of that making sense?
No, I'm getting you.
I'm just like trying to,
I'm trying to do something in the background
with your numbers here just to kind of see.
Okay, so this is going to be really small,
but I'll make it bigger, I promise.
Okay, so essentially kind of what you're telling me.
So you get $2, 35 cents a lead, you have 17 leads,
you probably spent around $40.
Okay, so then you could say conversion rate, right?
So this is maybe how many people potentially convert.
We don't know that yet.
And then price points and then revenue
and then profit, right?
So I like to sometimes just throw a little thing together
like this and I just kind of start playing around with it.
So let's say we're at $27 here
and let's say 10%, like you said.
So I probably just to make my life easier,
I'm just going to say like conversions.
And so this is basically equals,
I only know one Excel like formula, which is sum.
Um, some times that's it.
If you guys are not Excel or Google sheet, people, um, just ask chat GPT for
this, like, just be like, Hey, I want to make a little calculator.
It'll help you.
Um, and number.
Right.
Okay.
So basically some this times this.
Okay.
And then this one's, um, revenue minus, oops, minus how much we spent.
Right.
Makes sense.
Okay.
And those two ones that just bother me if I don't do this.
So there we go.
Okay.
All right.
So there we go.
So basically our, our cost right here in red are our revenue and our profit.
Right there.
So you can see at 27, you're basically kind of breaking even, but at scale
it works, but that is like, if we convert 10%, which I would say off of, um,
just realistically, just for everybody, right.
Off of just a cold lead who doesn't know you love you trust you yet.
Uh, one, a 10%, it would be kind of high on the conversion rate.
Um, you know, we might see a 10% like opt-in rate, but typically I would say
even at the funnels that we're doing that are like, you know, like we're
seasoned at this, like a 1% is kind of good, like a 1% or higher.
So I would kind of go off of that and, um, you can see this is now.
So that's where we go.
Okay.
We may be at a $97 price point.
Okay.
Maybe I'd like a one 97.
So this is where, again, sometimes, like, uh, sometimes we have to architect
the price to kind of make, make the whole thing make sense, or the other
thing we do is, you know what, maybe, maybe three 97 or wherever
less becomes profitable, right?
Okay.
There, there it is profitable, but still kind of break even, you know,
maybe that's too much.
So that's where now we have multiple things or like, you know, we have a low
ticket thing.
Like, I think if you did have something that was $27, but then you had some
sort of, you know, upsell in there, right.
Now you're getting more people in here, liquidating some of that ad spend, but
maybe there's just one upsell that was just a little bit higher price point.
You know, maybe it's a thousand dollar thing, you know?
Um, and like, you just need one person to take that thousand dollars and now
you're in the profit, you know what I mean?
Um, so sometimes marketing is like, again, we, we always architect the
price around two things.
One, how much value, how valuable is it to someone?
Like, is it, if we added a ton of value, you should definitely charge for it,
you know, but sometimes it's strategic to reduce friction of something so that
we can get more people to see the next thing, you know?
Cause if we just came out with a thousand dollar thing, you might still
have one person buy it, but you'd lose out on all these people, you know?
So I would probably maybe think about that as like, if you think this $27
thing is like, man, this is things pretty valuable, you might position it higher.
So what I would do is since it's the first time you're doing it, I would tell
people, like my business coach told me I should not sell this thing for less
than a hundred dollars or something.
Cause it sounds like it is.
And I don't know exactly what it is, but I'm telling you, don't
sell it for less than a hundred dollars.
So tell them, tell them in your emails that like I told you, don't sell
this for less than $200 or something.
Or I just raised it $200.
Okay.
But for the first people who grab it, cause I'm, you know, I'm looking for to
get some results and case studies, some testimonials, I'm going to do it for a
really special price, just $27.
Right.
So I would, if your thing is, this is kind of tips for everyone.
If your thing feels really valuable, but you want to sell it for less, just
test it, test the offer, just position it as where it's going to be eventually,
Hey, eventually we will sell this full bundle for $200, but for the first
people that come in, we're going to sell it at 27.
So that's what we did with our toolkit.
When we launched that, it was like, this is going to be $150 a
month for the full toolkit, but we're just building it.
So for a limited time, you can get it for this low price for one time, you
know, and it gave it that like, wow, like I'm getting in on something early.
Um, so I would do that, add something on the back end.
That's a higher ticket thing to really try to liquidate the ad spend.
That makes complete sense.
I'm wondering how, how, how many people do you like basically send that offer to
of like, I'm only giving this away to a very small few people.
Is it like, if I don't have a, a lot of people on social media following, I
have a lot of, you know, leads.
What, what is that like sweet spot of like, okay, I've, I've got enough
people basically taking my offer as is so I can get some data and some social
proof to then actually raise the price or something.
Yeah.
I like, I never try to pigeonhole myself into like, I'm only doing this for 10
people, because if it's really working, I should just keep doing it.
So I think when we did the AI toolkit, we did say for the first thousand people.
And it was probably close to that when we switched the price.
I don't know if it was exactly the thousand and once the person, we raised
it, but it was like a benchmark where we were like, we just knew that.
We actually couldn't do it more than that because of the cost of using the
tools.
Um, but I try to never say this is the last time I'm doing this or like, you'll
never see this price again.
Or, um, I'm only doing it for 10 people because then you basically, I've made
that mistake for where you kind of like limit the amount of that you can actually
do.
And sometimes we do a deal more than once.
Uh, so I'll say this is one of the last times you might see this price point,
because then it gives me at least another couple of times, you know?
Um, so, and then for you, like, if you do this 27 thing, I think there's a good
tip for everyone.
The first time you make an offer to a list, you definitely want to reduce as
much friction as you can, because we want to test the offer, you know, like if no
one buys it for a dollar, you know what I mean?
Like, it's not a good offer even like, like, cause like a dollar is basically
the lowest you can go.
That's still requires from a pull up their credit card, you know, um, 27 is
still like, it's, it's low, but it's not like a dollar, you know what I mean?
So if anyone wants to test your offer, just be like, Hey, this for the first
five people with a dollar, you know, or something, and just see if they buy it
for a dollar.
If so, Hey, for the next people, it's this or something like that.
But, um, we are doing that with a client right now.
I mean, even our toolkit, our tool gets a dollar right now to start, and then it
goes into a subscription, but we did that to basically just reduce the friction of
people getting into the toolkit because we knew when they're in the toolkit, it's
more people that see all the other offers.
So we basically just brought that price down on the first thing to get them, get
people in, get them getting value.
And then more people see all the other stuff.
So I would probably use that $27 thing, like as some sort of, like we call this,
it's not a decoy offer.
That sounds a little bit malicious, but it's more like a taste and see it's like,
Hey, here's my Costco sample of what you could be doing with me.
And, uh, uh, and, and it's intentionally priced at a steel cause like it just
going to help that thing sell.
Like, it feels like such a huge value for $27.
Like you said it yourself.
I think that's what you want it to feel like.
Uh, and that, that means it's probably going to sell.
Uh, and then from there I'd have just something else.
That's just like a higher touch point thing.
That's not for everyone, but if, you know, 10% by that next thing, it
really pays for everything, you know?
Um, yeah, cool.
Okay, cool.
Was that helpful talking that through for everyone, anyone else?
I try to like, kind of take one situation, kind of apply it to all you guys.
Cause, um, it's a mistake.
I see somebody I'll make is like, Oh, I got to make money on this first thing.
You know, but oftentimes the first thing is just trust building with people.
And it's, it's kind of like that.
Yeah.
They want to try the sample before buying the bag.
Right.
So, um, reduce friction on that to get more people in as buyers.
A buyer is a buyer.
Once you have a buyer, they will buy more things from you for sure.
You know?
Um, it's just about getting that first.
Like transaction.
Now there's some trust built, they're getting some value.
And then here's your, my next thing that helps you out too, you know?
Um, cool.
All right.
See you in.
Ziggy hash.
Um, so I'm not sure how to apply this to this call, but I'm totally leaking money
out of my business because I have three go high level accounts going, well, one
of them is free and so I have a, uh, like the two 97 because I was just like, I'm
gonna sell by memberships or people.
And actually I got shut down because I'm like, um, and then I have another one
from, um, another program I was doing the $97 and I'm like, where do I move my
stuff to?
Like, I want only one account, but I have like 10 funnels.
Yeah.
I'll just start selling that as a system.
I forget.
You have an agency account too, right?
Yes.
I have the agency account.
Okay.
That was honestly, I'd probably import them all into the agency.
Cause that's the one you own.
And that way if mine goes away or the other one goes away, which we're not
planning on it, but just, you know, like it's all under your thing.
So, and luckily you can transfer all this stuff in high level so easily.
Um, none of it, like my, my, like my other account, they, I don't, they won't
let me share a funnel.
Oh, because it's like, yeah, it's like their proprietary stuff.
Yeah.
That makes sense.
So ours, ours, I think we can do that.
So just like hit our, hit us up.
If there's something we special, we ought to approve.
We'll do it for you.
I'm going to keep, I have two funnels, like my business that I'm working on
with you guys.
Um, one of the, oh yeah.
Cause ours is included.
So wait till the end of the year and then transfer it over.
Fill that in there.
That way you guys can, yeah, that makes sense.
Okay.
Cool.
So, okay.
Thank you for that.
Um, yeah, but then I think.
And if you're not using that other one, you know, then maybe you consider, um,
maybe you can't move the funnel, but maybe you can basically copy it, you
know, like just copy it over like, you know, yeah, um, the other thing I am.
A couple, I went to Dallas on a little vacation, but the last call I was on,
and I'm actually working through a week five, which answers a lot of it.
I'm like, Oh, I'm going to go to Dallas.
I'm going to go on a little vacation.
And so I think that's going to be really good, but last time I was on the call,
I think it was like week four, I think I was paying $18 for per lead on my
Facebook ads and now I was saying, and he was just like, that's exciting
because my offer is one 97.
And so now it's at six, something six dollars a lead.
Okay, cool.
So, um, but I think that's going to be really good, but last time I was on
the call, I think it was like week four, I think I was paying $18 for per lead.
Okay.
Yeah.
Um, I guess the next thing would be, and I, I need to go back to, um, the
videos, it was like pouring gasoline on the fire, missing steps, like between
like, okay, I have these Facebook ads running and the leads can use a lead
form connected to rainflow and they're coming into rainflow.
Um, I haven't seen him coming into the rainflow.
I haven't, don't know where to look, but I have the leads.
Like I downloaded
let me show you guys real quick.
Cause it just changed.
And if they're not coming into rainflow and you do this thing,
they'll all of a sudden be there.
Like they'll just appear.
Okay.
Cause I mean, I can, I downloaded them and like, okay.
I know how to, oh yeah.
So you download them manually upload so you can connect
rainflow to your lead form.
Um, and let me pull it up here.
Settings here.
There we go.
Okay.
So inside of your settings, okay.
And anyone who has an ad running, you might want to check this with me.
So go to your settings, go to your integrations here, bottom left
integrations, and then they just changed this.
So it's like all of our videos.
I'm like, dang it.
People are gonna have questions.
So I want to show you guys live, um, right here's where you
have your Facebook page connected.
If you haven't connected it, connect it.
Um, and then it'll, you know, you can select the page and you
how it sinks and stuff, but they moved it.
It used to be up here.
Now it's in these little three dots right here.
And you essentially have to, every time you make a new lead form.
So just remember this.
If I make a new lead form, I have to do this.
Okay.
You have to come in here and you basically have to just tell rain
flow what those form fields mean in rain flow, which it's really simple.
You just click here.
Their forms will pop up.
Uh, it'll usually say map fields here if you haven't done it already.
And then you click it and it just is like, is an email and email?
Yes.
Is a phone name, a phone name?
Yes.
Is a phone number phone number.
If you have any custom stuff you're asking for in that lead form, you'll
want to create a field for that, that you map it to, but it's essentially
saying when this comes in on Facebook, call it this in rain flow.
And once you hit confirm, it basically connects those forms to your
rain flow, and then you should see.
In your, um, contacts here, you'll see all those contacts and you'll
know it's people from, from the form because they're going to
have a phone number right here.
Like Keith cash and his phone number, email when they were created.
If you have anything else set up, it'll show it over here.
But, um, yeah, if you see phone numbers here and if you have
automations and stuff, you'll also like, they'll also just start
going through the automations.
If you have any automations connected to your forms, if you haven't mapped
the fields yet, as soon as you map the fields, they'll basically
go through the automations.
So I learned that the hard way when I had one that was just set up
and it's just like, Oh, whoops.
I just emailed everyone, you know?
So check your forms too.
And anytime you change, uh, anytime you change a form on Facebook, you also, if
you have any automations tied to it, you'll need to come in here and change,
add the form in basically since this page is, and then we've tried a lot
of different versions of this form.
So I just had them in every time I changed the form.
So try that CNN.
I bet those leads will come in.
Um, if you haven't heard that and then, um, and then, okay.
So for, for you, next steps is, you know, uh, the lead is bringing in the lead.
Next step is making that those leads an offer, right?
So there's lots of ways to do that.
Um, you can send them automated emails that sends them to a special
that's happening on a landing page.
You could just tell them about it.
Like there's so many ways to make that offer.
Um, but essentially I would create some sort of way to bridge from the lead
magnet to the offer and I'd automate it.
If you could like, so maybe they get a three day email sequence.
That's like, Hey, you got this, but, uh, you might be interested in this, you
know, and hopefully if that offer.
first congruent with the lead magnet, there's people that are like, Oh yeah,
that sounds awesome.
And it's kind of like the next step for them.
So, right.
So I just, I have myself, I have a full funnel done, like the sales page.
So the offer right now is just like the one 97 kind of walking through the
assessment results and giving them a better layout of that.
But I didn't have the bridge because it's like, there's yeah, I would just
do it in the automations there in, in rain flow.
I would probably just start with that.
So basically kind of like this one, this is one.
So lead comes in, right.
And it, it tags them with a couple of things.
It sends them an email, sends them a text.
So you could do this, but just add like, you know, wait a day, send another email,
wait a day, send another email, wait a day.
So, and basically these emails should be a mix of value, kind of stick in the sale
of what they just got, which they got for free, but just like, Hey, the thing you
got, it's awesome.
It's awesome here.
Here's why it's awesome.
You know, but also you might be interested in this.
So it's kind of like, you just got this, you might want this.
And that's where in these emails, your call to action is essentially getting
them to that sales page, getting into that sales page, you know?
And you can essentially have this, this nurture sequence go as long as you want.
I mean, in our past business, we're building it for this business, but we, we
had like a 90 day email sequence at some point, because it was just kind of like
some people opt into something.
They just need nurture.
They just need to be around you.
Here's a podcast we did.
Here's a thing we did.
And over time we just built that.
So when a lead came in, we knew that like, man, they're going to buy
something at some point, you know?
Um, but it takes time to build that, but start with maybe a three
to five day email sequence.
I think I have, I think I already built the, the sequence, but I just, like,
it's not connected, haven't connected them.
Okay, cool.
So I didn't know how to do that.
So yeah, I can do that.
Basically the trigger on the email on the automation is that form.
So when a lead comes into the form, trigger the automation and then it just
runs, you know, all the email sequence.
Okay.
Thank you.
Cool.
Wonderful.
You can also do like, I love automations, but you can also do one-off
campaigns and emails.
So like Ariel for yours, you know, you don't need a sequence.
You just like announce it via a campaign essentially.
Uh, and we still call it an email sequence, but it's like, it's not automated.
You're going to manually kind of like write them, send them, uh, you know, and
it's kind of like a timeframe, like, Hey, this thing's live.
There's a special on it for the next five days, you know?
And then, you know, we will, uh, usually email people leading through that
sequence, like sometimes every day, you know, email about the thing in a
different way, and then as the special is going away or closing the doors or
whatever it is, you kind of like email a little bit more and then kind of slow
down and stop.
Um, yeah, cool.
Um, okay.
Costco, Ariel, Ariel, were you, you guys working on that lead for me?
I see it in the chat.
Was that what you're trying to figure out with that connection?
In a couple of the other calls we had this week, that was a very common
question and I don't care if I asked in the app and somebody else didn't ask in
like one of the morning calls and I had like in the back of my head, I was like,
I bet it's the integrations tab.
And so yes, it was nice to have that confirmation.
I'm like, yes, that's the, that's the thing.
I was trying to make a video for someone else.
And I was like, where did it go?
I had to pause the video and just like, where is it?
Like, it's like, why'd you guys move this?
But okay.
It's whatever.
We'll figure it out.
But now you guys know, so you can help everyone else.
Oh my gosh.
Um, okay.
So Tara, let's hop over to you here.
Hey, yeah.
Thanks so much.
I'm trying to decide how long I need to sit in this thing.
Um, I, I know the training seems like earlier is better.
Um, people are still not through my sequence yet, but I'm like,
they're not buying, they're not converting.
So I'm like panicking.
Like, when do you know something is wrong?
Um, how long do you let it go before you start tweeting?
Yeah.
Um, we should look, can we look at the numbers?
I can look at it.
Let me see.
Uh, yeah.
Like who's going through the funnel.
Yeah.
Let me see.
Like, is it, um, what's, what's your account name?
Is it in rainflow?
Uh, yeah.
Consider the fields.
I moved it in there.
Yeah.
Oh, you can look from without sharing screen.
That's cool.
Yeah.
Cause I'm, we were the agency owner, so I can just jump into your account.
That's awesome.
Okay.
So I'm in there.
Um, so is it this one, the quiz, lead magnet sequence?
All right.
So they come in through the, um, the page, right?
The form.
They're supposed to, they're not really, I have to like manually, like she was
saying, like, take the tags or like, I have to like manually find my people and
tag them.
Oh, are you, is it, are you running an ad on Facebook right now?
Okay.
So what you can do here is you could add, um, let me see.
Faith purposely, man.
And this one says.
Okay, cool, so you could add in, oops, a trigger here
that triggers off the Facebook lead form.
And so you could say, the page is this, the form is.
I think it's right there on the left-hand side.
Like, do you see over the, at the top?
Oh, my bad, my bad.
For some reason I thought that was,
okay, so let me check this one then.
Yeah, maybe I'm-
Facebook is this, form is,
now there's a couple forms here,
but that looks like the right ones.
Yeah, form is that.
So you're saying they're not coming in through there?
If you go to my contacts, there's like new leads,
but they're like not going through the,
like I have to tag them manually.
I wonder if that's the same issue.
Did you check this integration thing?
The thing that you taught us just now, I've not done.
Okay, I bet that's it.
So yeah, see this one says map fields.
That's your latest form.
Okay.
As soon as we do this, it will trigger that sequence.
Is that okay?
Yeah.
Okay, so we'll map the fields.
Basically, that's it.
Email, confirm, save.
Okay, now, go back, and then contacts,
and hopefully that's them, yeah.
So did you have 65 contacts before?
Do you remember, or did you just-
I did not, it was only like 30 something.
Okay, yeah, so they all just came in.
So now they're in Rainflow,
and they'll be, it'll work from here on out, essentially.
So they're gonna go through the funnel
because they came through the Facebook.
Yeah, so let's say Wanda.
She just opted in 19 minutes ago, which is awesome.
And you're not asking for the phone number
on Facebook, it looks like?
Okay, so what happened, we all decided
when I was on a call with you, because it's a quiz,
we wanted low barrier entry instead of making someone
have to fill all that in ahead of time.
So yeah, I did lose the quote, unquote phone number.
Yeah, we can always take the phone off to reduce friction.
It's gonna bring lead costs down.
You'll get more leads usually, and that's totally fine.
So then automation, now this is gonna trigger.
And I bet when we go back there,
there'll be like 40 people in there or something.
Let's see.
Oh, see, it's only 31 now.
That was, it was 31 before.
So I bet- It was, yeah.
Let's see, what do we need to do?
Okay, so you have 10 people right here.
See how you guys can see that?
Oh, that's cool.
So yeah, I have 10 people that have kind of gone
through most of it, but the majority of people
haven't gone through it, it looks like.
And the reason is, let's see.
So what I might do then, just, I like that you had
this tag here, faith, purpose, quiz, lead magnet.
It's a nice way-
Todd told me to do that just in case.
Yeah, it's a nice way to like manually just make it happen.
So we could do that really quick.
So see how these people have no tags.
Yeah, yeah.
So we could just send them all through,
but the cool thing, what you might do is,
before we do this, okay, so up to here, see this?
These ones have it, but like everyone else,
you'll basically just highlight them all, you know,
or like select them all or something or something like that.
And then you basically just add the tag to them.
So you'll just like add that tag.
Once you have the tag, it's going to send them through.
But before we do, might as well change some things
because it didn't work with the 10 people.
And I mean, 10 people, it's a hard sample size.
It's still not like, you know, of course,
like I'd love one out of 10 to buy,
but sometimes you just need more people to see it.
But let's definitely take a look.
And we kind of like, this is the same process I go through.
I just kind of investigate.
I'm like, what's happening, you know?
Right.
So I'll kind of look at that sequence real quick
and kind of see what's happening.
Like, okay, so they're going through, it's adding a tag,
sending them a quiz, email number one.
Okay.
You just took a quiz.
You got the results.
This is all you.
Here's what you do.
Yeah, the offer architect was amazing for this.
Oh, this is great.
That's super cool.
Every month you're going to receive this,
this, this, this, this, this.
Just 27 a month.
So one thing you could try, 50%,
just 13, 50, that's awesome.
One thing we could do, you could do.
So one marketing principle, like we have this document.
I don't know if I've shared this with you guys, but tried.
Oh man, I don't know what it's called.
Hold on, let me pause my screen.
I'll find it.
It's called like tried and true marketing principles
or something.
Oops, I clicked the wrong one.
Hold on.
Tried and true.
But these are always things we're teaching you guys
as we're going.
But like, this is a big one, which is like.
Like sell only the next step.
So one thing you're doing in this email is you're basically trying to, you're
skipping a step, which is they need to click somewhere to like, go buy this.
Right.
I would probably try to just sell clicking, like, just go check it out.
Like, Hey, like I would tell them everything about it and be like, for a
limited time, we're doing a price that you'll never believe click here to see,
you know, and like basically tell them about the offer and like everything's
included in it, but like, you know, for a very limited time or like something
like that, like see the price, like basically just get the click, you know?
Cause once they click, now they're out of their email, they're in your website.
You can do so much more there.
You can show more visuals.
You can like, you know, talk about the thing more.
So we're always trying to like, not, not share too much.
Um, basically in the email, let me go back here.
You know, it's kind of like, here's what that means.
Um, there's a t-shirt made for you designed for women like you speaking exactly.
Um, you're getting way more than a t-shirt.
So you're kind of like, I like this right here.
It's got all this like huge value thing.
And I would get rid of this total value.
This, I would, I would kind of replace it with like, you know, for a limited time,
something, see your savings or something like that.
And I, and can I get to have all this stuff?
And then same kind of thing is like right here.
We're not going to tell them essentially the cost.
Um, we're going to just be like, you know, for like for new members, we have a very
special, I wouldn't even say 50% off.
Cause it's, it's actually way more than half the value.
You know what I mean?
It's like, I might even call it like whatever the total is down to 13.
And maybe it's like 90% off or something, you know?
Um, and then basically I'd have this link kind of everywhere throughout here.
So even this, I would, if they click it, make it link, like you can add a link to
the photo.
So if they click the photo, it goes through and then that link goes to the sales page.
Um, the other thing, what we can do is, okay, so let's cancel that.
So basically all the emails are kind of like about that.
Okay.
So I don't think I changed anything.
So let me just confirm.
So I don't mess your thing up.
The other thing we'll do is we'll look at the funnel, right?
So let's go look at the funnel and, and we'll look at like, is it in here anywhere
or where is it?
Is it on the website or is it somewhere else?
Um, you mean, oh, I, when I hear funnel, I'm thinking the sequence, like the
automation, or where do they link to, where do they go?
Is there a website somewhere?
Oh yeah.
The t-shirt of the month club.
Yeah.
Not connected.
I just put the link, um, from my original website.
Oh, okay.
So you're going to want to look at the stats on that.
So I, I don't, I won't have access to that, but see how many people went to that
website.
Okay.
I haven't done that.
Yeah.
Cause basically we can see like, are people clicking, you know, cause if
they're clicking, but not buying, then we know like they're interested, but
something is off on the website or something.
Right.
If they're not clicking, if you're seeing like, like we know 10 people saw that
thing.
If you see like one person on that, like, you know, traffic to that website.
So if you're, if you're using, um, rain flow for that, you just look at the
stats right here and we can see like, oh, four people went here, you know?
Um, but on your website, wherever it's hosted, just see if you can find
something like this where you can see page views and, uh, you can kind of,
some of them might be you just looking at it, but like, see if, so if it's
like 25 and we know only 10 people saw the sequence, we know it's not, you
know, right.
But some people will click multiple times, but we're always looking for like,
where's the bottleneck.
Yeah.
And, um, I forget in automations here, if they'll show you the click through
rate on the sequences, I actually don't know, but click, click through, right.
You know, on Facebook, we talk about CTR, same thing with emails.
Um, you can see your click through rate somewhere.
I don't know where, um, let's see actions.
It's not here.
I don't think.
No, there's a, uh,
I have to see, I'll have to look into it.
Cause I know when you send a one-off campaign, you can see click through
rates and all those things, but I'm not sure what the automations, if you can
see it, or if I'm just looking in the wrong spot, honestly, um, but it would
be cool to see, like, we're always looking at click through rates on emails
to like, if the click through, it's not good, we want to change the email.
But the tip I gave you will increase the click through rate.
If you're basically like, there's this awesome thing for you.
And I reserved a special savings just for you, you know, um, and use
this, use this code for a limited time.
Like it's going away.
Um, you just want to try to get that click through, you know?
Um, like I could even think some of the, some of the subject lines could be like,
let's just say that the total price is $86, like the value, and then you're,
you're giving them $13.
Like some of the subject lines could be like,
oh, you actually did it.
You just unlocked $86 in welcome bonuses.
Like, I love that type of language where you're like.
That was cloud.
Yeah, like you're kind of like telling them like,
hey, your $86 is going away.
You know, like, you know, claim your savings.
I reserved this for you, you know, like,
so I would kind of use stuff like that more
in the subject line.
Like that it's like something about the savings
and 90% for a limited time just for you, you know?
Yeah, like I would, yeah.
Action name, the kid that saves your mornings.
Special savings just for you.
Like I'd kind of like kind of keep hitting
that savings thing.
Talk about it in the email, right?
And then, and then this is part of the same offer.
Yeah, so basically, yes.
Instead of joining this club, it's like,
see your savings, see your savings, see your savings.
So you're just never telling them the price.
They got to click to see the price.
And we want to see like,
that'll help get more clicks to the website,
which will ultimately probably get more conversions.
And then let me just click this myself here.
Let's just see it.
Check the traffic here, of course.
I would say the only other thing you could do would be,
I don't know, people are just scared of subscriptions.
You know what I mean?
I feel that too.
You know what I mean?
Like they're like, oh, another thing I'm going to forget
to do, you know, or whatever.
So I like the 50% off the first month
because essentially like rock bottom pricing, you know,
like you're losing money essentially
on that first month probably.
But I wonder if there could be,
I wonder if there could be a way to like,
have them see that right away.
Cause it was kind of buried in the emails a little bit.
And it's kind of like, they have to enter in a coupon code.
I'm always like, another marketing principle
is reduce friction at all costs.
So if there was a way to like auto-apply the coupon
or something like that, so it's immediately on there
or like, I bet there is like somehow, let me click here.
Okay, let's see.
It's a WordPress site, so it's not very.
It's going to choose a thing.
Okay, so where, so where, so as a,
I'm just pretending I'm a customer right now.
I'm like, where's the coupon?
Like where do I even put it?
I don't know.
They have to, oh, cause you have to click here
and then it goes to maybe a checkout.
Let me see.
So I always walk through the process.
My customers are like, oh, I'm not going to sign up.
I'm not going to sign up.
So I always walk through the process.
My customer is going to walk through
and I'm kind of like, oh, you know, it's kind of confusing.
I'm like, I just clicked something now.
Let me click it again.
But I know now it's, you've got to view your cart.
So maybe if there was a way to like, I don't know.
You might have to ask chat TPT
because sometimes there's like a way
you could basically have that like button,
add it to the cart and add the coupon code in there.
Cause it's a lot of steps to go like add it to the cart.
And then they'll find that coupon code.
And then like their kids start screaming
cause they got hurt.
Boom, you lost the sale.
You know, it's like, I want to reduce friction at all costs.
So if there was a way to do it, you could also do it.
I know you have all your stuff connected here.
You could do it through Rainflow
and just have it all kind of on the page.
But I know that's more, more stuff you got to do.
Yeah, I'm open to trying it, but yeah,
I've had so many systems for, you know, so many years
like just moving what's essential.
But if that, if it helps it make a sale,
it's a push to Shopify,
but then you have to buy plugins
that are subscriptions also.
Yeah, yeah.
Like it was just a whole nother monster.
Work with what you got, honestly.
And for what you could do is put like,
maybe you put, I don't know if you're promoting
this other places right now,
but you could just put this first graphic being like
spring, like founding member sale or something
or spring sale, use coupon blanket checkout
and just put it everywhere.
Like put it here, put it in the title, you know,
and then on that checkout page,
you might even put it like, oops, where'd it go?
View cart, you might put it on here somewhere too.
Like you might have to put it in the title,
like t-shirt month club, use code blank
and it might get cut off, but that way it's like,
they don't have to go check their email again
to remember the coupon.
Yeah.
That makes sense.
Cool.
Yeah, just reduce friction a little bit
and then check your page views here.
See how it's doing.
I think it's a good offer.
I think like printable monthly tools,
encouragement and the t-shirt
and they're going to get one every month.
And then you could also like,
I think in some of the emails be like, you know,
I mean, $13 t-shirts, pretty good deal.
And they could just cancel it right there.
or if they really want it.
It's true.
So kind of give them maybe some sort of guarantees
and some of the emails of like, hey, if you don't love it,
you know, you can cancel anytime.
Cause people get freaked out with the subscription thing.
So yeah, maybe just change a couple of those things
and then add the tag and then just kind of watch those
people as they go through.
And then as they're going through,
you could watch that page.
So if we can't find the stats here,
you could even just, when you tag them through,
once that first email goes, wait 24 hours
and then go check the page and like,
see like, you can kind of do the math on like,
if 50 people are going through and 10 people got to the
page, that's a 10% or what is that?
5% click through rate.
Is that right?
You know?
So you kind of see like how many people are clicking,
you know, with those small changes.
Yeah.
So I would be able to see who's clicking if it was connected
to Rainflow.
Cause that is the thing that I miss the most
about ConvertKit.
It's like trying to learn a whole new software
and I'm not sure if that's possible.
Oh, you know what?
Okay. So what's happening?
Okay. So on the emails,
there's a little button right here that says track clicks.
Oh my goodness.
We just got to do that.
You also, you can add tags based on what they do.
So you could say like content clicked on the link.
And if they click on that link,
then add a tag to them, like clicked or like,
like checked out shirt, you know, or like deal.
Whatever you want to call it, but you just add it in here.
I won't do it for you, but like, you can add those.
So it's kind of helpful to see like,
you can email people that didn't click it, you know, again.
And that way you're like, I don't know,
or email people that did click it, you know,
and be like, Hey.
That's what I'm thinking.
You know?
So sometimes the more things we set here,
it just gives us more kind of data on like,
what's happening, you know?
Cause once we know what's happening,
we can kind of help fix it.
So I do think you have a good offer.
I think, you know, honestly,
some of the, like, I'm trying to think like,
the only objection I think people might have is like,
oh, you know, I don't know, from this room,
drop in the chat, T-shirt of the month club.
What are your thoughts?
Like, what are your questions you have?
My thought is like, what brand is it?
Like, does it fit me?
You know, like, cause everyone's like,
oh, is it, you know, is it soft?
Is it this really cheap T-shirt?
Like, I don't know.
You know, so maybe you have some language in there.
I know that that's more selling like a feature,
but like, you know, maybe there's a little testimonial
of like, this is the softest T-shirt I've ever owned,
you know, or something like that.
Or like something about like the fit, you know,
or something or size.
Cause sometimes it's like, oh, I don't know.
Or maybe like, what about if I don't like it?
Or it's, it's the wrong fit.
So maybe having something about like a,
some sort of return or like kind of whatever,
exchange policy.
So this is just kind of thinking about what,
what objections might they be having?
And then how can we come against those in,
in either bonuses, like, hey,
and also we have our swap out club.
Like you can swap out a T-shirt anytime for anything,
you know, or we have our 30 day happiness guarantee.
Like, so I always add in things that kind of like do that.
Pausing subscriptions.
Yeah. Liking the design.
You know, if I get a T-shirt, I don't like.
T-shirts are kind of personal.
So like the design is kind of scary.
Like to like, oh, I'm just going to get a random T-shirt,
you know, but I know like you have a brand and it's like,
so maybe showing some examples of T-shirts
could be helpful too.
Like maybe you can't do it in an email,
but like maybe on the page you could do that.
And you could totally do it with AI, you know,
like have women wearing the T-shirts
in a lot of different body sizes, you know,
like, and it just looks good.
And, you know, that might help also alleviate some fears.
Like they see at least three or four designs.
They're like, oh, these all look like stuff I'd wear.
And I'm seeing it on different women.
That might help too.
And you could also put those photos in some emails,
you know?
Great.
Okay. I'm imagining a photo.
It's like four or five women walking together, laughing,
and they're all different body shapes and sizes.
And they're all wearing a different one of your T-shirts
looking happy.
Like that could be a great email.
And it's kind of like subtly,
like they kind of know the style of shirts they're getting.
They kind of know, they're seeing what's on them.
And they're also being like, oh wow,
like everyone looks good in this T-shirt, you know?
So it might be a hard one to create with AI,
but I think you could probably do it with like Nano Banana
or something like that.
That might help.
Yeah.
Yeah. I love that.
Thank you so much.
All right.
You're doing the thing.
So way to go.
Now it's about just fixing the kinks in the funnel,
essentially.
Like, and I would go through,
add the track clicks on all of them.
And then you could add tags if you want.
I would probably just add the same tag.
Unless you want to be super nerdy,
then you could be like, click link in email one,
click link in email two, click link in email three.
And then you'd be like, dang, like email three,
like crush, it was like, everyone clicks on email three.
And then you just do all your emails like email three.
You know, so that's like,
if you want to be real nerdy, then do that.
That's good data.
Yeah, yeah.
Cause, but when you track clicks,
it should show you the clicks, like click throughs.
And I forget where to do it.
Like, honestly, we use a different,
just cause we're dumb.
We use a different email platform.
We started before we had Rainflow,
we had active campaigns, we use that.
So I actually don't know a ton about
how to do the tracking of the clicks in here,
but I know it's possible.
Cool, all right.
Let's move on here.
Yeah, thank you so much.
Yeah, cool.
Okay, Lindsay, let's hop over to you here.
I know we're a little over the hour.
I'll keep going because I don't have another call,
but if you guys are gonna run, no worries.
I mean, I know we got, that was kind of financial,
but kind of something else, but that's fine too.
I'm happy to help you guys on whatever stage you're at.
So, okay, Lindsay, go for it.
Okay, so I did all my numbers for this week
and I still don't have an offer.
I still don't have like a funnel in Rainflow
because a couple of weeks ago, we looked at my guide,
the 10 Minutes to Calm Yoga for Busy Moms guide.
And I was working on building an app in Lovable
and it's just been such a steep learning curve for me
that I still don't have that complete.
Actually, no, I have the app complete.
I'm now trying to figure out how to deliver that
because I feel like I need to know that
before I try to sell it to someone.
Or how to give the app to someone if they buy it.
Yes, and like when I'm asking in Lovable,
it's telling me things like webhooks
and like words I don't know.
So I'm in this learning process of that,
but I was considering, and this is where I want your feedback
and because even, let's be honest,
if I get the app up and running,
that's probably gonna be my intro offer
and I still need to develop like a higher end,
like backend offer and I don't have that yet.
Okay, yeah.
How many of us are gonna pay a ton of money
for an app to do yoga?
Yeah, yeah, there's a certain level
that people will pay for something like that, yeah.
Okay.
So, and I can play with that,
but what I was considering mainly to prove to myself
that there is a niche for this.
Yeah.
So my click-through rate with my free guide is 3.22%
and my opt-in rate is 49%.
Oh, wow, yeah.
So, and it's free, like there's very low friction,
but to me that's like super exciting.
Yeah.
My cost per acquisition for the leads is $1.32.
Like I'm totally fine with that.
I have, I only had it on for 10 days at $5 a day
and I have like 60 some leads.
Okay, cool, cool.
Which it doesn't stay around $5 a day.
I don't understand the Facebook math.
Yeah, it's kind of, depends on the day.
Yeah, it's a little long.
Yeah.
But what I was thinking is potentially doing another ad
and doing a dollar for the guide
and see how many people will pay a dollar to get this guide.
True, yeah.
Because then I could get more like data on,
is this something people would pay for?
Yeah, that's cool.
Yeah, and I mean, honestly, it reminds me of our toolkit.
If you know that you have a backend
monthly recurring kind of app of some sort,
you could do a dollar that comes with a seven day trial
to the app and then they're on a $10 a month thing
for the app, you know?
So that's what we're doing for our AI toolkit right now
is we're doing a dollar deal to get,
we're doing access to the app essentially,
but you could do a dollar for this thing.
And they also get as a bonus,
a seven day trial run of our 10 minute yoga app,
you know, or something like that.
Cancel anytime, no worries.
But like essentially you're starting to build that backend
just automatically within the first sale, you know?
It can freak people out.
So it can affect conversions
cause they don't want to be on the subscription.
So in that case, then just do a dollar.
And then on the next page,
you go, would you like to get a free trial?
You know, cause we already have your credit card info.
So we could just click a button and put them on a trial,
but that could be a great move.
I mean, so you're saying the 49%,
or sorry, 49% opt-in,
is that on a funnel like on Rainflow or is it on?
No, that's on Facebook, Facebook, like on that's people that, that have clicked
through and then gave me their information.
Okay, cool.
No, that's great.
Yeah.
That's really great.
And then from that form, where did they go?
Like on the form?
Does it link them to the guide right away or does it, what happens?
Okay.
Yeah.
I haven't done any funnel anything because I'm very novice and I'm trying to learn.
Yeah.
Let me think for just a second.
Cause I'm like, what's the, what's the easiest win for you?
Um, I like the idea of the $1 thing.
Um, the only thing, even if I just did it for 10 days and compared the numbers,
like just to see, yeah, something people will pay for.
The only difference, like big difference is like the style ad we run at the gate
is usually just the leads, right?
So there's no way to collect money on that.
Right.
So if you want to go outside of that, you have to run a different style ad and then
link them to a funnel where they can buy for a dollar.
So you would kind of like, you would make something that looks kind of like the
lead form, but it'd be in rain flow.
Does that make sense?
Okay.
Yeah.
So it'd just be like, here's your, here's this thing.
Awesome thing.
Um, you know, normally this price or something like just a dollar today, you
just a dollar today, you know, and, uh, and then see, you know, like are people
buying that for a dollar, you know, if they're buying it for a dollar, you
definitely have something there.
Um, cause you're selling air for a dollar, which is awesome, you know?
Uh, and then you have buyers that are, you know, potentially jumping into the app.
And I would probably, if, if you're buying, they're banging on a funnel, I'd
have the app as like the upsell the next thing, like get a free trial to the app,
seven day free trial.
And then they say yes or no.
If they say yes, it just automatically subscribes them.
Cause we have their credit card.
If they say no, it takes them to a thank you page where they get the guide, you
know, um, and as far as delivering the app goes, so I, so I liked that.
I think you should do it, um, for, for building it, you could, um, there's two
ways to build it built and lovable.
You have the funnel for the sale built in lovable.
Oh no, no.
Sorry.
I thought you were talking about the app.
Oh, the app.
Yeah.
I mean, if you like lovable, you can, um, let me show you someone who's done this.
Um, Jessica, Jessica, uh, like we build a lot of our funnels in lovable too right
now, because it's just like, it looks nice and it's so easy, you know?
So she has a, an ad going right now for something like that.
Um, that let's see, sensory thrive tribe.
And I think it's this page.
Let me just see.
Oh, you know what?
Is this it?
Sorry.
I'm thinking of the wrong person.
Give me one second.
It is Kayla.
Okay.
I'm going to say Michaela has one.
I just saw it.
Yeah.
I was going to say I was Michaela.
Okay.
So what is her simply Caroline?
Yeah.
Simply Caroline.
Um, where are you?
This one and
coffee dates.
Here it is.
Okay.
So is it on here?
Oh, maybe she put on a different funnel.
Hold on.
Let me check my text messages here.
Okay.
Here it is.
Okay.
So basically this page is lovable.
Okay.
I mean, it looks like lovable, right?
But it's like, here's the offer.
Here's your guide.
It's just $1.
And so all you got to do is build a page in lovable like this, like tell it what
you want, like, here's who it's for.
Here's everything.
It'll build something out like this.
It looks pretty.
And then all you gotta do is tell lovable when they click the button to buy it,
scroll down to the bottom.
Okay.
And so once you do that, um, I think she's been working on fixing this cause it
worked on mobile, but it's not working right now, but like on mobile, see it,
it kind of works.
She's working on fixing it.
Um, but it's supposed to scroll all the way down to the bottom.
Okay.
And at the bottom, this is essentially just like a rain flow checkout page.
So how to do that and slow me down if I'm losing you.
Okay.
So, um, basically you build it in lovable.
Okay.
Bill in lovable.
Then you come over to rain flow.
You, you built, you start a funnel, so just start a new funnel.
I'm sure I shouldn't do it in her account.
Let me do it in.
What's your account called?
Is it under your name?
I believe it's under my name.
Yeah.
Okay.
Wait a second.
We have issues.
I, I, I don't know how to get rid of, there's an account that has nothing.
Okay.
So let's find the one that has none.
Let's find, let's make sure we're in the right one.
So this one has people in it.
Okay.
So we're in the right one.
Okay.
So sites, I would just do a new funnel.
I'm in your account.
So like, we're going to call this like, um,
What do you want to call it?
What do you want to call the funnel?
Where are the people to check out?
This is just for you, just so you remember what it's called.
For the app?
Or just a, what would we call this whole thing?
Like just this funnel, yoga, mom.
Okay, my brain is not working.
This is just for, what are we going to name it?
Like my project, like it's just internal.
Okay.
So you're going to remember.
So where, is this?
This'll be where you're going to run ads to.
What am I trying to sell right now, Steven?
Well, okay.
So what's the guide called?
What's the guide?
10 minutes to calm.
10 minutes, minutes to calm.
Okay, so I'm going to call it that.
Okay.
Okay, so, and like, I just built everything in one funnel,
just so you guys know, like I don't have a lot of funnels.
I just built everything in one funnel.
So like, if you look at my account,
like this is not best practice,
but just how my brain works.
I just have eight figure AI toolkit.
I have my main funnel and I have 84 steps in there.
So I just have everything.
So like this first part is like where we run ads,
meta, go to an upsell, go to a downsell,
go to a thank you page, right?
If they're on my email sequence,
they come back to my upsell page,
this little thank you page.
Maybe we're selling something about San Diego.
That's opt-in sales page, upsell things.
It's like, there's a little funnel right here.
Five steps, right?
I just like it all in one
because I can go to the stats and see everything in one.
It's probably not the best practice,
but just to free you guys up,
you don't need a lot of funnels, just build one.
And then inside of that funnel,
so this is your zero steps.
We'll have different steps, right?
So we'll have, you know, an opt-in page, right?
This is gonna be where you get their email,
phone number, all that stuff.
I like to have the path, something like guide, right?
Or like, it's like, this is public facing.
The path is like your URL slash guide.
You know, something easy to remember.
I try not to make it something like opt-in,
you know, or something like marketing language.
I try to be like, get the guide or guide or something, right?
You don't need a click funnel.
This is basically if you're importing it from another thing,
we're not gonna do that.
You got your opt-in page, here it is.
Then the next page after they opt-in,
or sorry, shoot, yours is gonna be a sales page, my bad.
Okay, so it doesn't matter.
We just named the opt-in page,
but I'm gonna call it opt-in slash sales page, okay?
There we go.
If they buy that sales page, right?
Then we're gonna, sorry, if they buy that guide for a dollar
then we're gonna take them to,
let's call it the yoga trial page, right?
So it's like app or something.
So get the app.
So this is step one, step two,
and then step three would be like a thank you page.
Thank you page or confirmation page.
Thanks, okay.
Okay, so that was your funnel.
And so the thing that we do is we'll take a lovable site.
So like you're familiar with lovable
cause you've been in there a bunch.
Oops, lovable, lovable.
We'll take a lovable site.
And so like, let me go to one of mine here.
So like this is, let's do this plumbing one, okay?
So we'll take a website like this.
And once you have that opt-in page built,
so remember this is a page that's gonna be all
about your guide, getting it for $1.
You're gonna tell lovable when they click the button,
scroll to the bottom, right?
And it should be able to do that.
Then I basically go into planning mode
and I just say, help me create a embeddable,
I can't spell that, but iframe version of this site.
Have you seen us do this before,
the embedded iframe thing?
Okay.
Just write that down, embeddable iframe, okay?
And I keep it in planning mode and I just ask it
and it's gonna basically create a version of this site
that we can embed somewhere.
Embedding means we're just gonna like stamp it
onto Rainflow, essentially.
We also have to publish the site, I think.
I think this one is published, maybe not.
Oh, it is, okay, cool.
It'll take a second.
There's actually like, I think an easier way to do this.
I usually just ask lovable,
but there's also like iframe, iframes are very common.
So I just Googled.
Iframe generator, and basically you can put any,
oh look, I already have it in there.
You can put any old website in here
and just like create an iframe.
Like this is just like a little piece of code.
I could put this on any website
and like your website will be in my website kind of thing.
Like it's like, think of it like a window
through your website looking into Lovable.
So, I don't know where Lovable went,
but it's thinking really hard on this,
but Lovable's been pretty slow lately.
Oh man, edit, let me see.
Oh my gosh.
Okay, it's basically actually, it is fixing the website
so that it will like embed properly,
but essentially like where, if this is too complicated,
you can build this on in Rainflow, okay?
So, is this too complicated?
Is this too complicated?
I, no, no.
You could also.
I feel like every step that I've done,
I'm learning so much.
The other way, okay, I'm gonna give you two options.
Lovable is one way, so build on Lovable
and just start there.
If you build that page on Lovable,
we can help you get it over here, okay?
Just come on another call and I can walk you through it.
The other way you could, you could create here from blank
and you could use Rainflow's AI features to build the page.
It's not as pretty as Lovable, but it's getting okay.
It's getting better.
You could say generate with AI and just be like,
generate me a page that looks like this, you know?
So, that's another way to do it.
That's just, it'll all be on Rainflow
and you don't have to worry about
all this crazy Lovable connection stuff.
So, I might just start there.
And honestly, pages can be like, if it's a good offer,
your page can be pretty ugly, okay?
So, just free everyone up.
If it's a good offer, your page can be ugly.
So, don't worry about being super pretty.
And most people don't scroll very far.
Like, so I would just have it all right at the top.
Honestly, I think you could probably get away
with just like, you know,
a two-step checkout right at the top, okay?
And then maybe like right above that,
you just have like a photo, right, of the guide.
And then like maybe a headline, oops, headline, okay?
And like a subtitle, that's it.
That'll be your page.
So, that's like level one, but like, it'll totally work.
Like, it'll get it out there, you know what I mean?
So, you have like a-
So, this may sound, okay, to clarify.
Yeah.
Currently on my ad where I gave it away for free,
I literally just gave it away in a Google, like-
Google form?
Yeah.
No, what did I, I don't know.
Google Doc, Google Doc.
Ariel helped me.
Okay, yes, Google Doc.
Ariel helped me do that.
So, on that step in Facebook,
now I would have it come to my Rainflow website, right?
Like that opt-in website.
You would, you wouldn't do a lead form
on Facebook, essentially.
You would, I mean, I guess you could.
That would be pretty easy.
Well, because I was thinking I could do the lead form
and generate an email, and then they have to click
the link in the email to pay the dollar.
Yeah, that's true.
That is probably the easiest thing.
It's probably not the most long-term thing I would do,
because people are going to feel a little bit like,
what the heck?
Like, I thought I was getting this for free,
and then it's like a dollar.
Oh, no, no, I would say it's a dollar.
Oh, okay, then I would do that.
And then basically, your opt-in stays on Facebook.
Everything stays the same.
And then on that confirmation page on the form,
you're going to say, awesome, we just unlocked the savings.
So, I would probably make the form
about claiming their savings.
So, I'd be like, here's this guide.
You know, for a limited time,
claim your savings and get it for just a dollar.
So, now they're opting in to get the coupon, essentially.
And then on the thank you page, you're like,
all right, here's your savings link.
And it's like, they click the link,
and then it goes to a sales page.
And that's this page.
So, we don't need their opt-in anymore.
You know, we don't really need a two-step order form,
is what we call that.
We just need a one-step order form.
Oh, gotcha, okay.
Which is just like simple.
It's like, boom, you know?
And I would just remove a lot of this stuff.
You don't need company name.
You know what I mean?
Any of that stuff.
So, you just kind of come through here
and just take stuff out.
You don't need a shipping address, you know,
any of that stuff.
So, just like hide shipping, you know,
make it as little as you can.
You don't want to ask for too much, you know?
Yeah, I'll say that.
But basically it's like, uh, and then this page will just be like,
congrats, you unlocked your savings.
Get this for a limited time, just $1 down below.
And then up here, it's like the guide.
And then it's like, um, you know, maybe a little testimonial down here.
Like, oh my God, I love the guide, you know?
So it's like just a really simple page.
Um, that like, here's what you're going to get.
Here's the checkout.
And then when they check out, I'll save this page so you can take it from here.
When they check out, then you could go straight to a thank you page.
That's going to be the simplest version.
If you want to test the dollar thing, I would just, I would
probably just move this up and then it's going to go right from
there to there and you're done.
And if that's working, then let's add a trial in and start
building some recurring revenue.
When I figure out how to deliver an app to people.
Exactly.
Yeah.
Well, and that's kind of been my issue.
That's been my bottleneck because I don't know how to move forward until I
know how to do the thing.
Yeah.
And the lovable thing, um, I would probably just take your sale on
Rainflow essentially.
Um, cause the app technically doesn't probably cost a lot
of money to run, right?
Um, I have no idea.
I don't.
Yeah.
I mean, it's just not built on lovable, so it's, it's not going
to cost really anything to run.
So I wouldn't stress about like, oh, if they unsubscribe from the app,
take away access or anything like I would, you know, usually if like they
subscribe to get, if they don't take away, right for now, just like, see
if you can get pills, subscribe.
Um, and then I would just like, probably just add in to lovable, some sort of.
Um, login page, right.
Where they log in and then they get access to it, you know, and I would
honestly just at the beginning, fake it.
I would just be like, you know, sign in with the email you purchase with,
and then they sign in and they get access to it, but like anyone could get access.
Like there's no connection between rainfall and it you're just
testing it to see if it works.
And then we can fix all that stuff later, like connecting it actually.
But for now you just like, this would be like a trial page.
And if they buy that, they get a thank you email sent to them.
It's like, Hey, here's a link to your app.
We already have your email in there to sign in.
And like, you can use it now and bookmark that page.
Um, so you can come back and use it.
And it's just like a web app and it's very basic.
And then eventually we can make it a real app on the app
store and all that stuff.
But for now, just like, I'm always like, just see if it'll work.
Cause you're spending all this time trying to like make it work, but like,
or so you're spending time trying to make it like the fully done version,
but we just want to test the idea first.
Once people are buying the idea, then we're like, okay, now we can reinvest
back in like making it legit, you know?
Um, so yeah, it sounds crazy to just like give everyone the app, but like just
kind of the perceived you bought this.
So here it is.
And technically no one could find it anyway.
It's not like they could find the link unless you give it to them.
If they share it with their friends, their friends are going to get in for
free, but like, you know, like it's just you're testing the thing.
Um, but yeah, I think start with that.
So duplicate your form on Facebook.
Uh, have the confirmation page go there.
You change the copy a little bit to get the savings.
Dial this in a little bit.
You will have to add a product, okay.
Add a product.
And you do that in, um, the payment section here.
So if you haven't done any of this yet, you will have to connect stripe or
somewhere to, to, um, collect payments.
So integrate stripe as the one I recommend.
And then you go to products here and you just add that product in as like,
you know, here's the guide.
It's normally this price, just $1 today.
Um, and then once you add the product here, um, you can add it in on the funnel.
And we have a bunch of, um, training videos on like products and stuff.
So you can watch those if you need to.
But yeah, I like, I like the idea.
I think I, we are seeing a lot of success with the $1 stuff right now.
It's like literally the lowest price you can do to test something just for everyone.
Think about, could I do something for a dollar?
And then once, once someone has become a buyer, all the upsells are a lot easier
because you can just do the little one click upsells where they can add stuff
in, like, would you also like this?
Would you like that?
Um, and it's a great way to test an offer to see like, is this valuable
people will trade dollars for it, you know?
Um, and then you can raise the price up.
We on our last challenge, was anyone here in the last challenge?
Okay.
So in the last challenge we did a workbook.
Um, and when we, so workbook little order bump.
So when people join the challenge, the first upsells VIP, which was a dollar,
right, and it came with a 14 day trial to our toolkit.
So that's going to turn into $25 a month.
And, and then, and the reason we did that, cause we're trying to build
monthly recurring revenue in the business.
So why charge $25 a month?
Right.
The gate starts a dollar, you know, get as many people as we can into that.
And, um, and we've had, I think seven or 800 people kind of do that since
the beginning of the year, just with that dollar subscription, but then
we had, we added a little order.
We didn't have that in January.
I had a little order bump for a workbook.
So there's a digital workbook.
And basically we raised the price of that every day to test
out where the fatigue was.
And like we saw, I think it was like 40% of people took it at $9.
So then we went to like $19 and it like went down to like 35%.
And then we went to $29 and it dropped a ton.
And so I go back to 19.
So sometimes you do that where you start at a dollar for this guide.
And if it's working, you're like $2.
And then you're like $4.99 and then it's $9.99.
And all of a sudden now you're selling a $9.99 guide because you figured out
like where it fell off and you just find that sweet spot and, uh, um, where
people are like deciding not to buy it, you know, and they don't buy it
for a dollar, then don't give up.
Just add stuff around the guide.
Hey, you get the guide and you also get some of these other cool things
that come with it, you know, and try to make it hotter for just a dollar.
Cool.
Awesome.
Thank you so much, Steven.
All right.
I know that was long.
Well, hopefully that's helpful for other people to hear.
Cause like, this is all the marketing kind of game.
We're just nerding out on numbers and trying to like serve people through
the internet somehow, you know, and, and also make it work so that we can
keep serving people because if we just run out of money advertising, then
we have to stop, unfortunately.
So it's all just, yeah, you're like, man, this is a, this is a ministry right now.
I'm just investing in other people.
So unfortunately you are, you are a nonprofit right now, but eventually
it's worth it, you can get there.
So I like the idea, go for a dollar.
And then once that's working, we go for the subscription,
which will be really big.
I mean with the toolkit, like, you know, it on that subscription, our thing,
we won't make money on the first one, but like if they stay subscribed for
at least just one month or two months, it really starts to build.
And we see about 10% of people churn, which means they cancel, but like 10%,
like even if 10% churn every month, it's like, that's like 10 months before
that revenue stops essentially, which is really powerful.
Um, so monthly recurring is great.
So I'd say for everyone at a high ticket thing or a monthly recurring thing,
those two add up really quickly.
High ticket of course is faster, but harder to sell.
Monthly recurring is a little easier to sell, but.
Takes a longer time till that money comes back to you.
Yeah.
Um, okay.
CN, let's hop over to you here.
Yeah.
I tell her, if anyone has to go, that's okay.
I know we're way over now, but.
Um, hopefully it's just a quick question.
Um, you're, I'm building my eight figure pickaxe thing for my business.
So, and I'm thinking about doing that in my CN Livingston, you know, coaching
program, because I have to, to the stuff that you have going on in the picks at
pickaxe is like a hundred dollars a month.
They actually for, I have to do the pro.
So I built mine in a membership and go high level.
Okay.
And I'm just kind of like, I know that part of the pickaxes is like that
GPT stuff, it's just like kind of already like built like chat GPT.
Well, I just want to get feedback on like, cause I've already built
one membership with my real estate.
Oh, cool.
So you're building it in rain flow and the membership feature.
I actually haven't messed with that feature.
So I just want it.
Cause I want to build another one with my consulting business
and sell my real estate one.
Um, but I, I'm like, I did that kind of to make a workaround, but I'm like, is
that going to be like something that people buy with the same principle?
Like each GPT is a membership area.
Okay.
Can I see it?
Is it, what's your account called in rain?
It's not in my rain and it's somewhere else.
Yeah.
It's somewhere I'm going to move.
So essentially you're using a membership site.
So each lesson is a custom GPT.
Is it just embedded in there?
Yeah.
It's just embedded in each section.
And then I have, is it, is it chat GPT, custom GPTs?
Pickaxe.
Oh, pickaxe.
But, but you're saying that's reducing your cost on pickaxe because.
I had to be able to embed from pickaxe.
I actually have to have the pro version, which is like a hundred bucks a month.
Oh, really?
Yeah.
So it was like, um, I thought that was a gold feature, but maybe.
I have gold account and won't let me in bed.
So like trying to walk around, I'm like, okay, I'm building a membership.
Each, each section.
Would it make sense to just do it all in pickaxe?
Like do it in a studio like we have done?
Like, yeah, I mean, I just don't know how to build it.
I'm just coming up against what, let me see.
So, cause what we did, it was kind of like, um, in, in the eight
figure I toolkit, it's built in a studio, right?
You have to, of course, like do the studio design and stuff, but that's
where I'm tripping it back.
Yeah.
Like in, so right here, there's this like website editor.
And this is how you like make the actual.
you gotta look good, you know?
So, I mean, the design capabilities
are a little limited in Pickaxe, honestly,
but this is where you basically,
like you have your kind of sidebar,
you could have a homepage,
and then you just add in like, add a Pickaxe, add a folder.
And so that's how we've kind of like,
these are folders, marketing's a folder, sales a folder,
the Pickaxe is underneath.
And then what we've been doing
is like kind of treating it like a course.
Let me get out of here so you can kind of see
how we do this.
We put a video in there.
We do that through,
let's see, social media lead exploder.
Loading, loading, loading.
We do it through, oops.
Basically, right under here, this introduction section,
we use this to basically kind of like
put the lesson essentially.
Like, so we'll just put that here
and we'll just put like a, it's crazy,
you can just put a video link here and it'll embed it.
So you can do a YouTube link or something like that.
If that's helpful to kind of add context to like the thing,
but it's essentially like, think of it like a course,
you could use this area, you could use this,
you can actually do quite a bit here.
Like you can have this be kind of long.
I mean, people will have to scroll, you know what I mean?
But you could have like a full-on lesson here
that they read or video they watch
and then they use the tool, you know?
I mean, these are the things I'm like, why did they go?
Yeah, yeah, because it might be easier
to just keep it all self-contained
and you're not messing with embeds
because all the embed stuff too,
you have to dial in the settings of the embed itself
and like how many uses,
and it's just gonna make it more complicated.
So I would probably just, yeah,
do it in a studio essentially.
And I think Pickaxe just released a video
like a day ago about new features they're releasing,
and they're gonna be doing some cool stuff
with like studios and access levels.
That is pretty exciting.
Like we've been kind of like doing a workaround
with like the whole expansion pack thing.
Like we have basically like just tools down here
called expansion, but they're doing a new thing
where they're having, I forgot they're calling it,
like calling it access levels.
So you can actually have like,
it'll be like a dropdown up here that's like,
oh, do you wanna be in the core pack or the expansion pack?
Or maybe like, are you in business accelerator?
And there's like tools that go with that.
So like, it's kind of cool.
They're gonna do some more stuff with like,
I think you can have unlimited studios now,
but they're like access levels.
And then you can give people access
to multiple studios, I think.
And I'd watch that video,
cause I think that it's on their YouTube channel,
just Pickaxe.
And you can kind of see what's coming.
So you can just plan a little bit for that.
But I would, yeah, I'd probably keep it
within Pickaxe if I could.
Okay.
Thank you for your feedback,
because it's kind of been stopping me from like,
okay, delivering what I wanted to deliver,
cause I'm passionate about this.
And I guess one little hack to go faster,
if it makes sense, is steal someone else's studio.
So it's not actually stealing,
but they have, I think, templates now.
Let's see if I can find it.
They have like studio templates.
See what others are building.
They just redid their whole thing.
Oh yeah, right here.
Templates.
Okay.
And then they have Pickaxe templates.
If you like any of these,
just take them into your account and then customize them.
But then they also have,
oh, did they get rid of it?
Pickaxes?
Oh, they might've gotten rid of it.
I feel like we could probably find it somehow,
but they definitely had studio templates for a little bit.
And you could import a whole studio someone else built.
Not like, you know, 8Fig AI is not on there,
but like there were some ones that were on there
and like, it'd be kind of like built out already
with like five Pickaxes.
And then you can just kind of go in there
and delete all Pickaxes, put yours in.
But at least you'd have like the design kind of done,
you know?
Yeah.
Okay.
I'll look into that.
Thank you.
Yeah.
I don't know.
They might've gotten rid of it.
I don't need templates for Pickaxes.
You've done such a good job on teaching those.
No, I think they might've gotten rid of it.
But anyways, it's not too hard to design the studio.
It didn't take, it took like half a day.
Just kind of like get in there.
You just have to click that little website editor,
change the fonts, change the colors.
Like kind of like edit.
It's like a drag and drop kind of website builder.
It's pretty simple.
Okay.
Yeah.
Cool.
Thank you so much.
Good stuff, guys.
All right, well, keep going, keep building,
keep doing the thing and get excited.
We definitely are in a good,
you're building a business in a really great time.
because it's only gonna get easier.
Literally, let me just show you a preview, okay?
So I think, was it you guys asking about access?
Yeah, yeah.
So as far as the access goes to the curriculum,
you have lifetime access.
And when we say lifetime,
we mean the lifetime of this program,
which I don't plan to go away,
but just legally, like, you know,
don't sue me when I'm 90 years old,
if like, you know, you don't still have access, okay?
So lifetime of the program, it'll be here for you.
So you can come back.
It doesn't go away at the end of the accelerator.
We do have a, what do we call it?
The Inner Circle Membership,
or Business Accelerator Membership.
That's basically like ongoing workshops like this,
where essentially every week we have two workshops running.
So if you wanna lean into like finances this week,
or offer, whatever,
like there's kind of like a concurrent schedule running,
and you can hop on workshops
to kind of keep hammering these things
and keep learning them.
So if you haven't talked to Gabby about that,
talk to her about that.
If you wanna join in the membership,
it's like the ongoing version of this,
but you will have lifetime access to this.
And then I would say definitely check back.
Did I tell you guys this about the AI thing?
Am I repeating myself?
Okay, sorry, this is a long call, but check back.
We're gonna add some AI stuff in here,
more AI stuff in here.
And I just did this this morning.
Like I connected my AI agent to Rainflow.
And like, let me show you this.
This is crazy.
So this is Jarvis, okay?
So this is like what's coming.
And we'll definitely keep leaning into this
in the curriculum, but of course in the membership.
But basically having an AI system
that can connect to all your stuff.
And like, I literally just, during this,
I installed all these skills into him
so he can like access Stripe.
He can do type form stuff.
He can tell me the weather, that one's pretty easy.
This one's like this whole proactive agent thing
that finds solutions and like tries things multiple times
and learns from his mistakes.
And I connected him to Rainflow this morning.
So I could say like, okay, like, let's do this.
Hey, can you find, how do I spell your name?
Lindsey Hoyt in high level.
I call it, you know, I call it Rainflow,
but it is high level.
So that's how he understands it.
I should just tell him that it's Rainflow
and I could say that.
And real quick, he'll just go into Rainflow and do this.
You know, like maybe.
It's always like the demo when it doesn't work, but.
Oh, budget exceeded, no, do it.
Okay, I have some budget limits right now
because I'm just teaching this thing
and I don't want it to just like work all night
and cost me a bunch of money.
I did search, oh, you're not in here.
Okay, hold on, let's try someone else.
You might, you probably are in here.
Lindsey, did I spell that right?
Okay, who else has a last name?
Okay, Sian, I know you're in here
because my autocorrect just keeps putting you
in all my forms.
I think, didn't we use you for an example or something?
You're like popping up on all my stuff.
Whenever I go to checkout on Rainflow,
it's like Sian Livingston, you know,
and it's like your name and email and phone number.
It's not your credit card, but it's at all my stuff.
Okay, let's try this one, Sian Livingston.
Come on, we gotta find her.
But essentially, in theory, okay, oh my gosh.
In high level.
In theory, it should be able to do this
and it should be able to do anything in high level.
Can you schedule an appointment with her?
Can you send her an email?
You know, APA is working, I fail.
Okay, well, this is coming, we're gonna make it better.
I'm like three days into this,
but our idea is we're gonna basically
get these AI agents going, get them secure,
kind of pre-install skill sets in them that work,
not like this, and then just help you guys install them.
So you'll have an assistant that like,
hopefully, Lindsay, you could be like,
hey, Jarvis or whatever you name it,
like, can you go check this funnel for me?
What's happening?
Or like, hey, can you go fix this form or whatever?
And it'll just go in there and do it.
Like, that's kind of where we are going.
It's not all the way there yet, but it's getting there.
And literally, I was doing this earlier.
So like, this was a guy I had a call with earlier,
Kevin, right?
And I pulled his contact details right here,
all his tags, all his history.
And I could say, hey, can you send him a quick email
and tell him I'm gonna be late, you know,
and it would do it.
And the cool thing is I'm in Slack,
but you could have this in iMessage on your phone.
You could have it in Telegram or WhatsApp,
whatever your communication preference is.
I even have it, I have it in Telegram
because there's a couple of cool features in there,
but I can send it voice messages.
So I can be like, hey, can you like every morning,
let me know how many leads came in from my thing
and check my automation and make sure it's firing, you know?
And it basically just becomes this AI assistant.
And if you can set it to do stuff for you all night
or do something every day.
So anyways, I'm excited about it.
We're learning it and kind of trying to master it,
simplify it for you guys.
But that's probably one to two months out
of like you will have an AI assistant
working in your business, which is crazy.
Like it's just, it's wild how fast this AI stuff is moving
and it's getting easier, which is really good.
So you guys are in a good spot.
You're gonna be riding that AI wave.
It'll be fun.
All right, let's end it.
We could go talk all day, but I gotta go.
You guys should go do some things
either in the business or in your life.
Enjoy the weekend and we'll talk to you guys soon.
All right, bye-bye.