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Good morning, everyone. How's everyone doing today?

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Good.

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Good. Good to see you.

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Good to see you.

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All right.

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Let me make sure we're live here.

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I think so.

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So if you are just joining for the first time or watching the live stream, this is the pre-revenue coaching call.

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So this call will cover topics like the foundations of your brand, what kind of business you're building.

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Market research, product research, sourcing, shipping, logistics, as well as things like building funnels or landing pages, media channels, anything related to the pre-launch stage of launching a product or a business.

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So you're welcome to ask any questions related to that.

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Let me see if there's any announcements or anything.

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I don't think so. Oh, on Thursday.

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If you guys attend a Thursday call.

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Steven is like traveling doing something out of town. So I'll be covering the Thursday call this week. So we'll probably talk about like more advanced rain flow things. So if that's something you want to talk about, come to the Thursday call.

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And let me see what else.

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I'm going to check next week.

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[BLANK_AUDIO]

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Yeah, so welcome to a call. If you guys have a question, go ahead and throw up your Zoom hand

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and we'll get started.

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All right, Christy, go ahead.

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Load my hand. That was so fast. My question is about the media channel.

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So I started the media channel and to make a long story short, the Facebook account got suppressed

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because of a copyright valuation of posting somebody else's content and re-wrapping it or

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whatever. And so after the suspension of the account, they took it, Facebook took it down for

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a month and then it came back online. But after that, we stopped posting any PBC on the Facebook

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account because we didn't want to risk another copyright violation because, and I guess they're

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just like completely cancel you. And I just haven't figured out how I can monetize the account

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because it seems like it's not suspended anymore, but it's suppressed. And I'm just kind of wondering

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if there's advice on what to do to remove the suppressed thing and get out of testing mode

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without having to show my face. Like I intentionally made some faceless PBC account

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and I've tried posting quotes. I've tried posting AI videos and I think that the algorithm can tell

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the difference between an AI generated video and an actual user generated content.

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And so I guess I just wonder if you have any advice about how to make the algorithm allow me

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to have the content visible and not just the test mode, but like to the general audience.

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Okay. I think so you need some real UGC. Can you do something that's just random shots,

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not necessarily up your face, but just random shots could be of other people, could be of

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kind of B-roll style where you're just sort of taking clips and then putting them,

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editing them together so that it'll see real UGC, but you still don't have to show your face?

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I mean, yes, I could definitely make stuff of my hands or just stuff with kitchen shots and

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things of me working around but not really me up close talking. The reality is that I don't

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particularly have time to make content or maybe even just like the interest in making content

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like that. And I know that people probably just do it a day and then they reuse that same content

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for a year in different ways. And I guess I could probably try to focus on something like that.

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And just wondered if there's just a way that people do it without

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with, I guess, kind of just maintaining the anonymity and less workflow around it.

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Yeah. Well, it sounds like you just need to do it maybe like temporarily, right, until

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Instagram isn't sort of like watching you so closely. Is that kind of the idea?

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I don't know because I don't actually understand the algorithm. I'm pretty sure it must have changed

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in 2026 because all of, so on Facebook, you know, that's where it got suppressed.

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I had 133,000 people on my Facebook page. And it's obvious that they're only testing the content

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to some small like a couple thousand people fraction of it. Okay, I see. And so on Instagram,

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we still post the PVC and

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the way that the algorithm is preferring content that's like done in their native platform

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and then scheduled content.

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I feel like Euclide's right into this issue and I wonder what he would have to say because

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I know that he was having, he's been flagged and banned a couple of times on, he has two

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different accounts now and he's gotten those accounts back and back up and running and

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growing again with the same, with the same strategy.

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So I know that there's, there, this is like a known issue that you can run into but there

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is a way to like get back to kind of how it was performing before I would maybe ask him

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like get his thoughts and see what worked for his channel and see what you could try

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because he does have a lot of experience with that with Instagram or meta in general kind

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of like shadow banning him or straight up shutting down his account like different things like

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that.

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So if you can hop on tomorrow, at least if you have the same question, see if you can

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get Euclide's thoughts on that.

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I think he'll have some good advice for you and what you can do to get your account performing

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again.

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Okay.

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Yeah.

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I'm going to just be driving tomorrow so I'll have to, I can pull over and see if I can

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ask him about it and I hear what you're saying with the B roll, trying not to.

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Yeah.

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And that would also allow you to create it like in the app, you know, you just take a

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bunch of different clips and then you just could sort of like shorten them to like two

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seconds each.

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And so it's just like quickly flipping through different scenes like very B roll style that

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might actually perform better because you'll be editing it in the Instagram app and Instagram

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might prefer that, like same with TikTok, they can do the same thing.

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So also I would do take different clips, put them all in and then start like editing them

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in the little edit section of the videos and see if that helps at all.

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Like if that starts to get bigger reach because Instagram might just be like temporarily sort

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of watching your account, but then maybe you can go back to the PVC and it will perform

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well again.

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Okay.

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Thank you.

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We appreciate it.

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Yeah.

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Let us know how it goes though.

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I think everyone to be interested to learn kind of what the solution is there.

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All right, Jennifer, I see your hand up and go ahead.

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Hi, good morning.

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I've been stuck for a while with Amazon products and I'm ready to finally admit I need some

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guidance, please.

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So I launched my first product in 2024, December of 2024, so it's like a little over two years

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now.

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It's been selling really well.

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It's still doing like four or 500 units a month and it was like a smash right out the

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gate and I took that momentum and I was like really probably kind of rushing it but I tried

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two other products after that and those two like totally tanked and I finally sold out

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of those completely probably about six months ago.

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Okay.

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And so now I'm kind of at the point where I'm a little hesitant to like dip my toes in

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the water again and try another one like I guess some fear of failure there.

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So what I keep when I kind of get into the product research side, I keep finding like

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my niche which is like vinyl record displays is very narrow.

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So I'm wondering if I need to like broaden my more to just like home decor in general

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or like how you would recommend going about that because like when I do the product research

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for like vinyl records or even like CDs and stuff, I'm not finding anything like numbers

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wise that really meets our criteria that we look for.

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I mean, are you trying to stay in the same niche or can you just go after like a product

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that might be totally different and random but has good data?

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I think at this point I probably need to go for more than random because the other two

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that failed were like were vinyl record accessory products and they did not do well.

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Okay.

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Yeah, I mean that is pretty niche.

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totally different that just has really solid data that, you know, you have more opportunity on.

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That's probably what I would do too. Okay. And then like a follow-up question to that is

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that the ADD has been strong with me lately. So I've, I've done all like the, you know,

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the little three-day challenges and stuff that Stephen's been putting on. So it just seems like

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within our community, Stephen's trying to migrate more to like away from Amazon. Is that really the

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case or are we, are we still working on that? Um, I would say, yes, we're sort of transitioning

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more to AI-focused things. So I mean, Amazon will always be a good vehicle for starting a business,

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but we're starting to work with more business owners from like different industries that,

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you know, aren't necessarily e-commerce or trying to sell physical products online.

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Um, so that can cover a lot of things that like with an AI-specific focus, I guess.

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Okay. I guess if you were in my shoes, would you, because I, I do have the, the pickaxes built

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and I just haven't really like deployed a lot of them on, on the, you know, the processes that he

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showed us in that, but so if you were in my shoes, would you like put your focus on

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doing another Amazon product right now or more on the AI, trying to learn more about that?

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Um, I would not start over. So the AI thing is not like, you know, like, yes, you could build a

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business with AI, but you still have to pick an industry. Like, you still have to pick something

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that, you know, AI is really just like a component of that. So you could have an e-commerce business

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with an AI bent to it. You could have a coaching business with it, with an AI bent to it. So you

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could have, it's like, AI isn't just the thing. You need to have something else that you're doing

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with it. So you're already kind of in an industry and it's working for you. So there's no reason to

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not do it unless you want to add like another element to it or when you can, you can expand from

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there and add other things. But until you really find like a niche that you want to stick with,

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it might be hard to find like other streams of revenue to add to it, but you could like continue

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using Amazon as the vehicle and selling our physical products. There's no reason to not do that.

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Okay. All right. Thank you. Yeah. Okay. One second.

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Just I'm going to read Kirsty's comment for a second. One of the PVC videos had copyright on it.

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Oh, it's just like responding to Lisa. It just took me a long time to take it. Oh, I see. So that's,

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it was a specific post that got you in trouble, essentially. That is correct. Yes. Got it.

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Mm. I see.

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Okay. All right. Maddie, I see your hand up. Hi, good morning.

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Morning. So I have an old product that I launched a few, a couple years ago now,

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two and a half years ago. And when my daughter was born, I just kind of, I mean, it wasn't doing

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great, like the product. So like, I think I just kind of like, it was hard for me to like keep

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putting upward into it. I kind of just kind of gave up for the moment at the moment. And now I still

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have inventory and really want to like just get, you know, be done with it, liquidate it. And like,

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at this point right now, like, I'm just starting, starting to like pick up the pieces and trying

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to remember like how to do this. And I've been like going through the steps and stuff in the course, but

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um, obviously like it's already a launch product. It already has like reviews on Amazon. So it's

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not like starting from scratch. It's just trying to like send an inventory, like kind of start from,

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I don't know, I really know, like what that's going to look like exactly. But I guess my question

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right now is, um, I just remember like losing money on PPC like back then. And in my mind, I would

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love to like just send an inventory and see how it does and not paid PPC. And just as like the

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liquidation strategy, like not put more money into it and just see if it's so slowly, but am I running

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know what are your thoughts on a liquidation strategy I guess?

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Yeah, I mean, if you've been out of like the game for a while, that probably means you

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don't have any rank like on any of your keywords. And essentially, it's going to be impossible

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for you to get that rank back without running PPC. Because, you know, you get that rank back

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through sales velocity, but you can't get any sales if you can't be seen. So the only

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way to be seen without having rank is you pay for the spot like PPC. And then the idea

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is like you build up sales velocity and then your organic rank improves as well. So I don't

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know that there's really a way for you to like sort of relaunch this product without doing

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PPC. So if that's like a definite no for you that I would, and your goal is essentially

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just to sell out of what you have, then I would pivot to selling on different platforms

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that, you know, are going to require you to run PPC and you're not going to run the risk

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of sending in inventory Amazon and then getting hit with, you know, long term storage fees

269
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or something like that, if things don't sell quickly. So what's your product?

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Silicone coasters. So it's, I haven't looked at the keywords on time, but I mean, I wouldn't

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think that they would have skyrocketed. Yeah, they weren't, it wasn't like super competitive,

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I guess. Yeah, you could, I mean, you could send them send some into Amazon, like I do

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like a small order, like how many units do you have left? 500, it's like a set of four

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to 500 subs left. So you could send in like a hundred units to Amazon and see how it does

275
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run like a really conservative PPC campaign with a really aggressive sale or something.

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You could see how it does. You could also try to sell these on Etsy. Does it really cost

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you anything? And you could even have Amazon, your inventory Amazon, you could have Amazon

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to fill the orders on Etsy. So it's using your inventory Amazon. So that would help your

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inventory come down. And the last place I try is fair, which is like a wholesale platform.

280
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And so you send like you people buy multiple units at once. So it's a little like you can

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go through inventory, possibly a little bit faster there. And you kind of set the minimums

282
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and stuff like you set like what the minimum order quantity is. So it could be like four

283
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units is the minimum, but that's, you know, four times what a regular order of Amazon

284
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would be. You're going to set wholesale prices there, but it's going to be really similar

285
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to the profit margin you make on Amazon, honestly. So I try those three things like between those

286
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three places you should be able to sell them. Okay. So when I, so I was running PPC when

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I did like stop, you know, like close, I didn't close my lesson, but I just didn't, I put

288
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on like vacation or something. Okay. So is it, it's not, you wouldn't say it's like not

289
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even a slight possibility that like it heads conserve something if I just like turn it on

290
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and see if I don't know, like, because it was did have some rank, but you're saying like

291
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because it's been so long, there's like no way that it would have conserved any rank.

292
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Like how long have been like two years? Oh, yeah, definitely not. Yeah. But I mean,

293
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what are you saying? Is there any possibility that if you turn what on? Like just turn the

294
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listing on like send in my inventory and you like it, there's just no way it would like

295
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have any rank at all. Yeah. Okay. So by conservative PPC strip, what's it called campaign? Do you,

296
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is that just depend on like the product or do you have like a budget in mind? Yeah, like

297
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by conservative, I mean, like really controlling how much money you're spending. So it would

298
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depend on like, it would depend on your goals and the price of your product. Okay, but my

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goal personally would be like to break even. So it's like, I don't want to spend any money

300
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on PPC more than what I'm selling. So if you were like, I don't know, I'll save you an

301
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also, it's like, are you trying to just like break even with the product?

302
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Are you trying to like make any of the investment back of like your cost of goods sold?

303
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But if I were just trying to break even and it's like, I had $20 for my retail price.

304
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Let's say after everything is said and done with Amazon, let's say they keep seven of

305
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the dollars for like the fulfillment fee.

306
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So then I get to keep 13, right?

307
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So I'm willing to spend $13 in ads to sell a product.

308
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That's what I'm willing to spend, right?

309
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Let's say I sell on average two units a day, just two units a day.

310
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That means I would set my PPC campaigns to spend a max of $26 a day.

311
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So I would set, there's like a filter in the campaign budget where you can set like an

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overall budget for the campaign where it's like, it will shut down once it reaches this

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amount.

314
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So I would set $26 a day shut down, like don't spend any more money so that you know that

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you're never going to be spending more money than what you're selling my Amazon is going

316
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to pay you.

317
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So something like that, that's what I would do with like a really conservative campaign.

318
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But for me at this point because I'm not, I don't feel like invested in this product

319
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anymore because I get what you're saying, because that was my mentality before, because

320
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I wanted to stick with a product, I wanted to, well, I wanted like to invest in it, right?

321
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So it made sense, like I didn't mind like breaking even, but at this point, because I'm

322
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not invested anymore, I just want to make what I can off of it, doesn't it not make

323
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sense to like go for something that's breaking even because, like what's the point?

324
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So you're saying you want to make profit off of it?

325
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Yeah, I mean, like what's the point of going through all of the Amazon stuff if I'm literally

326
00:27:02.560 --> 00:27:05.720
not going to see any profit on it, right?

327
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Okay, but I would not say that you're trying to liquidate because liquidating you're always

328
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selling usually at a loss, at best you're breaking even, you're never profiting when

329
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you're liquidating.

330
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So you're not actually trying to liquidate, you're trying to sell and make money, which

331
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is actually going to be a little harder because you're going to need, it's like you can be

332
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even more strict with your PPC campaign and say like I'm only spending $10 a day, but

333
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even still like you're going to have to spend something to get enough momentum to even get

334
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sales.

335
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So you might have to start off at a loss with the PPC campaigns, like you might start off

336
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losing and then turn them profitable.

337
00:27:48.820 --> 00:27:57.500
Okay, I should say like I'm not trying to at this point be profitable because I've already

338
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put in a lot of money into the product like years ago, right?

339
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So it's not like I'm trying to see a overall profit, I'm just trying to make something

340
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off of the investment, that makes any sense, I think that I don't know if that makes sense.

341
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I don't know what you're saying, I don't know anything, yes, so it's like I'm trying

342
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to see some money right now because I did buy the whole inventory, but I know like overall

343
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is not going to be profit, it's just trying to get something back off of this.

344
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Yeah, I see what you're saying, I mean honestly, like I'm just trying to give you a realistic

345
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expectation, if you want to get rid of 500 units as quickly and painlessly as possible,

346
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you're going to be breaking even, that's the best that you can hope for.

347
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If you want to try to recoup some of the investment that you put into this product,

348
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so let's just call that making a profit for now, like you're getting some money back,

349
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then it's going to be a little bit more work for you and you're also going to have to accept

350
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that you're probably going to lose at the beginning, so you're going to have to be willing to risk

351
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a loss at the beginning to build up momentum and build up sales volume and then turn it

352
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profitable.

353
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And I know you don't want to do that because you don't want to lose money on the PPC, but

354
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you do have to risk some to get some back, so you just decide what's more important to

355
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you.

356
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The other option is try your hand at a totally different platform that doesn't really require

357
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you to run PPC, like Etsy or Fair, your expectation there should be very slow sales.

358
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Like, yes, you will make a profit, but you'll make like $30 a week for like a year, not

359
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like a lot in a month, if that makes sense.

360
00:29:45.540 --> 00:29:50.500
Yeah, honestly, like, I would prefer that too, it just really scares me to put in more

361
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money on Amazon, so I think I would prefer something like that.

362
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And then with Etsy, is it...

363
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wrong, but like, seems like how Amazon kind of was back in the day where you didn't have to run

364
00:30:11.360 --> 00:30:20.000
CPC is that? Yeah. Yeah. And you can run ads on Etsy. They're much like simpler, not as like

365
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nuanced and complex. It's really just like, put this in front of people you think it would be good

366
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for and decently cheap. So you could try it out like every once in a while and see if it does well.

367
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Like, I've run a few ads on Etsy in combination with like a sale just to see if that helped.

368
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They can be really, really small budgets, like $5, $10, and that's done. It doesn't have to be a

369
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lot. But mostly you can just throw it up on Etsy and let the SEO do its work. I wouldn't like,

370
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sometimes I've seen people do that on Etsy and they don't make any sales and I've seen people do

371
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that on Etsy and they make a lot of sales. So it can be kind of hit or miss. So just know that like

372
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going into it like not sure if this is going to work, but it's really low hanging fruit. It doesn't

373
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really cost you anything to try. So it's like, why not? But it will be slow. Like it will be much

374
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like slower than Amazon is. But I mean, you'll actually like get paid something. You'll get to

375
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keep money because it's not even like the platform fees are really, really low. So you're not really

376
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you know, doing a lot there. What I would recommend on Etsy, like one thing that kind of like helps

377
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you with sales is offering free shipping. So don't charge for shipping. Just offer free shipping.

378
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Work in a little bit of the shipping costs to your sale price if you have to. But try to be the

379
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most competitive price you can be. Like it is Etsy. So it's not like as cut through it as Amazon,

380
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but people still expect a good deal and coupons and discounts go a long way. So again, try to like

381
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sacrifice as much as you're willing to for the sake of enticing the sale for someone. So you get

382
00:32:18.160 --> 00:32:23.760
at least some sales, you know, don't like hike up the price so that you could have a great profit,

383
00:32:23.760 --> 00:32:28.640
but then you're not here. It's going to be crickets, you know, so I would offer free shipping and try

384
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to run like some sales like around holidays, especially like we're doing a spring sale, we're

385
00:32:34.480 --> 00:32:38.720
doing a Mother's Day sale or do you know, just offer different things going on and see how that

386
00:32:38.720 --> 00:32:43.600
goes for you won't cost you anything. And it's really easy to set up. So it won't even take you

387
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very much time. And same thing for fair. I mean, you don't need to run ads there, you throw up

388
00:32:48.640 --> 00:32:53.600
the listing, you see if anyone bites. So it doesn't really hurt you in trying that.

389
00:32:53.600 --> 00:32:59.840
Okay. And then lastly, is there any content? I mean, any course content.

390
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Like on the course. I don't think so for the mastermind in the music.

391
00:33:13.440 --> 00:33:20.320
We used to go over stuff like this in like the Inner Circle program, but

392
00:33:30.160 --> 00:33:37.600
yeah, there's not anything specifically for like Etsy or fair. I will say it's pretty easy. So

393
00:33:37.600 --> 00:33:44.240
like if you've done Amazon, you can kind of do anything. Amazon is like the most complicated

394
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out there. Etsy will look like child's play in comparison. Like it's extremely simple. I mean,

395
00:33:50.880 --> 00:33:56.880
no offense, but like people who have zero like tech skills and zero entrepreneurship experience

396
00:33:56.880 --> 00:34:01.440
selling Etsy all the time. They figured it out by themselves. So you can definitely figure it out.

397
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The other, the only thing that is in the course that could be helpful, this would only be relevant

398
00:34:08.239 --> 00:34:15.199
if you have inventory Amazon, but there is some course content on Amazon's multi-channel

399
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fulfillment program. It's called Amazon MCF multi-channel fulfillment. So it just means if you have

400
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inventory at Amazon, they will fulfill orders from other platforms for you. So Etsy or fair,

401
00:34:30.560 --> 00:34:37.040
and there is a way to automate that. If you're not going to have any inventory Amazon at all,

402
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and you're just shipping from your house, then that's completely irrelevant to you.

403
00:34:40.880 --> 00:34:45.600
But if you do end up setting anything in Amazon and you want to use that inventory to fulfill your

404
00:34:45.600 --> 00:34:49.679
Etsy orders, you can check out that course content. That'll be helpful too.

405
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MCF. Okay. Okay. Can I ask one small question on just if I were to consider like the Amazon

406
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10 or 5 bucks a day do you think that would even do anything because I feel like if there's a low

407
00:35:14.960 --> 00:35:21.760
if there's like a low low budget per day I might consider it but for certain like products sure

408
00:35:21.760 --> 00:35:28.560
in a certain niche yeah I think you could especially for specific campaign types that are like very

409
00:35:28.560 --> 00:35:36.160
very targeted they're going to be able to do more with less money so yeah I mean I think that's

410
00:35:36.160 --> 00:35:45.760
that's possible you would have to really go after a niche that was you know less competitive and

411
00:35:45.760 --> 00:35:58.240
very very much niche to kind of find those prices unless like what search volume under do you have

412
00:35:58.240 --> 00:36:03.840
a like a number in mind not really search volume more like number of competitors that are there

413
00:36:03.840 --> 00:36:12.560
in the market oh yeah like less competitors means just think about it like with any anything else

414
00:36:12.560 --> 00:36:20.000
that's supply and demand like take like the housing market if there's a bunch of buyers no sorry if

415
00:36:20.000 --> 00:36:28.800
there's only about this if there's a bunch of buyers what happens to the house prices they all go up

416
00:36:28.800 --> 00:36:33.120
right yeah it's like there's a lot of competition and so they start like competing with each other

417
00:36:33.120 --> 00:36:39.040
and outbidding each other same thing with Amazon PPC lots of competitors and all of a sudden

418
00:36:39.040 --> 00:36:43.600
everyone's outbidding each other and it inflates the prices less competitors

419
00:36:43.600 --> 00:36:48.800
there's lots of that so the prices don't get as high so you're looking for something with like

420
00:36:48.800 --> 00:36:56.480
little competition okay all right okay thank you so much I really appreciate your time yeah no problem

421
00:36:56.480 --> 00:37:03.280
all right um any other questions anyone I throw a hand up

422
00:37:03.280 --> 00:37:20.720
I think we've heard from almost everyone so far today

423
00:37:30.080 --> 00:37:37.680
all right any any other last questions that anyone has we got about 20ish minutes left if

424
00:37:37.680 --> 00:37:42.720
there's anything anyone wants to go over otherwise we could call it early

425
00:37:42.720 --> 00:37:52.480
going once going to lies I don't want to cut anyone off if you have anything you want to go over but

426
00:37:57.120 --> 00:38:08.080
eat me um well can you explain the buy box to me on Amazon a bit more because I just had my

427
00:38:08.080 --> 00:38:16.400
ranking absolutely tank um because you lose the buy box well I launched my variation and like

428
00:38:16.400 --> 00:38:22.800
initially like I've been uploading reports and everything to AI trying to like figure out what

429
00:38:22.800 --> 00:38:35.280
happened and it says that like the variation data got mixed with my original product okay then so

430
00:38:35.280 --> 00:38:43.360
like I went from 15 to 258 you know oh in rank like it was and I was getting all these emails from

431
00:38:43.360 --> 00:38:48.000
helium pen but I was like I don't know what you're talking about it's still me like because

432
00:38:48.000 --> 00:38:53.120
and before when people talked about losing the buy box it was like a hijacker or something

433
00:38:53.120 --> 00:39:00.800
but it was like I had my own listing and like oh okay my rank I just don't know if you've heard

434
00:39:00.800 --> 00:39:06.640
of this or well you can lose the buy box for a number of reasons but if it's not a hijacker

435
00:39:06.640 --> 00:39:12.960
the other common reason would be it's Amazon yeah like it's actually Amazon like essentially

436
00:39:12.960 --> 00:39:19.280
selling like a return like a customer return and the reason why they win the buy box over you

437
00:39:19.280 --> 00:39:23.760
is because they're usually offering at a lower price okay that's totally what happened because

438
00:39:23.760 --> 00:39:30.320
they're doing the rescore and resale okay so that will it'll go away soon because they essentially

439
00:39:30.320 --> 00:39:35.840
like if someone does a return and Amazon gets it but it's definitely in sellable condition

440
00:39:35.840 --> 00:39:42.000
Amazon will sell it at like a discounted price since it was a return but it they'll sell it

441
00:39:42.000 --> 00:39:48.240
essentially as like new but like boxes yeah like I keep seeing that but like if it's

442
00:39:48.240 --> 00:39:54.000
tanking my ranking I don't want to I don't know I've never heard of that scenario tanking

443
00:39:54.000 --> 00:39:59.760
your ranking are you sure those two things are related I'm not sure actually because