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All right, hello, everybody.

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Happy Thursday.

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How are we?

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Good to see you guys.

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Hello, hello, hello.

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All right, good to see you all.

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Orlando is here today.

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Oh, nice.

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It is here.

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Cool beans.

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Guys, let's get started.

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So this is the Business Accelerator week number two.

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So week two, April cohort.

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And what I would love to do for this week is to do a hot sit style where we raise our hands,

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virtual hand, and you can find that in the middle, at the bottom, in the react button.

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If you click there, you'll find the hand raise.

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And just go over each one of you guys and support you with the goals for this week.

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I know we are getting the lead magnet live on our Facebook today.

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Hopefully you all have your lead magnets ready.

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But if you don't, I'm here to support you, brainstorm, and get it done.

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Cool.

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Let's get started.

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So I'd love for you guys to raise your virtual hand like this, and then we go one by one.

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All right.

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Dr. Gold.

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Dr. Gold, right?

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Drew, yeah?

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Oh, Drew?

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Oh, Drew can go first.

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Yeah.

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I'm Dr. Gold as well.

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I'm Drew.

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Sorry we didn't make it last week.

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And I'm glad to be joining up here.

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We were in the cohort last January but just got sidetracked with travel towards the end and couldn't wrap things up.

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So we're just going through again.

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Let me share my screen.

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I would like to show you a couple of things that I'm working on here.

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Since we last spoke, you Clydes, I'm kind of pivoting towards a little bit more towards the mental health side,

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mental health awareness, because there's a real big problem with mental health crisis in the U.S. right now.

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And a lot of the work that I've been doing overlaps significantly.

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So let me share with you what I've done.

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So the first thing is I've got – I developed a trigger exercise workbook about emotional triggers.

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And the first thing that I did was I – let me get this, see if I can get this out of the way.

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There we go.

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So the first thing I did was create a pop-up on my homepage.

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So now when anybody goes to my homepage, they have the ability to download the workbook.

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And I'm looking – I've already had a couple of people download it that I didn't even know downloaded.

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I just checked the back end today, and I've already had about four people download this.

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I've also created a separate lead magnet for it.

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So basically it's just – the trigger exercise is a workbook, and it's set up behind the scenes.

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So if you do it, you just download it here.

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And it walks you through kind of what sets you off, what – you know, it looks kind of –

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it goes through and asks you to examine, you know, last time you had an emotional trigger,

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like you were – you got pissed off or angry or whatever,

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and asks you to kind of go relive through that and analyze it according to some of the concepts in my book

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and trying to really uncover, you know, why it was it was a trigger

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and then come up with some strategies to avoid or to mitigate that from being a trigger going forward.

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So this is my current standalone lead magnet here.

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And then I'll be doing another one here a little bit later,

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but this is the one that I'm going to go through right now and start putting some keywords on.

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And I've got the Facebook ads account set up. I just have to get in there.

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And Tanya and I were having some issues with hers, but we're going through trying to troubleshoot that.

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But, yeah, so we're just kind of playing catch up from last time.

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But this is what I've got so far for my lead magnets.

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And I'm happy to receive any kind of commentary, feedback, any thoughts, anything anybody thinks about it.

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The reason I have the app Get Beyond EQ because that's me.

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If you go to my website, it's getbeyondeq.com.

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And if you Google Get Beyond EQ, everything that comes up is going to be me.

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Instagram, Pinterest, all that good stuff.

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So I'm on YouTube, LinkedIn.

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LinkedIn is not Get Beyond EQ, but I do a lot of posting here as well.

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So it's kind of my personal slash professional LinkedIn.

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But everything else is Get Beyond EQ.

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Cool.

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Is this hosted in Rainflow, this page that you're sharing?

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Yeah, this is Rainflow.

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Okay, cool.

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So one thing I like doing, this is across the board, guys.

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I like running split tests for headlines, okay?

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Because believe it or not,

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like a headline can really change drastically

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your opt-in rate, which is pretty cool.

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So for instance, Drew, for that one,

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I like your headline.

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One thing I would change there on this sub headline

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is remove the M dash from there after your reaction.

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You see an M dash?

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So I would, yeah, I would remove that from there.

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And then I would recommend running a split test

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where I like that one,

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like why do you keep reacting in ways you regret?

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And then instead of an open question,

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like instead of a question,

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I would say something that is like their desired outcome,

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like the fix, right?

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So essentially like, oh, yes, I do fall in this.

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Like I'm always regretting for my actions or whatever,

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but it's kind of like subconsciously I'm thinking like,

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what is the fix?

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Like, how can I fix this?

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So telling that thing for them before they even ask,

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that might create more curiosity for them like to keep going.

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This is essentially, this part exactly where you are

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is where like 60% of the people will like stay,

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like will make a decision there,

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like just watching like this part.

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Okay.

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So something instead of a question,

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maybe just saying something like stop regretting your actions

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or you'll stop doing things that you later regret

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or something like that,

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convert it from a question to a statement

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or use a different approach entirely

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with a different kind of concept, different kind of hook.

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I would do different in a sense,

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it's like you keep reacting in ways you regret

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because of X, but here's the one secret

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or here's the one thing that will fix it.

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Something around those lines,

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but it needs to be in a way that makes sense

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to your audience.

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So you show the pain point,

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like this is what they're going through, right?

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They recognize, they are aware of that.

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And then also like, what is the vehicle?

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Like, what is the outcome?

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How can they fix that?

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I got it.

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So that subheading would be the split test then.

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So it would be instead of saying, discover the triggers,

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then saying something like,

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well, here's the one thing that can help you fix it

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and change the subheadings.

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No, honestly, it would be on the headline

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would be the split test.

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You could do one with the subheading as well.

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Yeah, okay.

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I'm envisioning like, for instance,

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the first line is great.

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Of course, if you're doing a different one,

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you're not gonna ask why,

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but you're gonna say like,

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you keep reacting in ways you regret.

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And then the second line, still on the headline,

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then it would be like the outcome, the dream outcome.

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So we do that when you run that split test,

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you're gonna be able to see like,

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which one is performing best as far as opt-in rate goes.

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And then you showed me your pop-up.

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I think like you had a pop-up as soon as you opened the page.

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This is, so when you click on this, the pop-up comes up

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and I wanna read, I want the headline.

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I can't, I haven't been able to fix that yet,

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but the pop-up is not gonna say trigger headlines.

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Okay, okay.

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Or trigger exercises can be different.

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So this is also rainflow, yeah?

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Yeah, this is all in rainflow.

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I would have the picture either,

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so in one, in like just one format,

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so let's say trigger exercise,

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then add the image of the freebie

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that they're gonna get there,

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or on top or below the trigger exercise.

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So it's like only one, one thing, one block, one card.

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Got it, because it's in, if you look here,

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there is no image, right?

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It's just a pop-up.

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Yeah, yeah, so kind of like that.

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And then you add the image below the subject line there.

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Gotcha.

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Sorry, not subject line.

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I'm not scheduling the headline, yes.

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Yeah.

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And then what would you,

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instead of putting trigger exercises here as the headline,

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what would I put there?

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I mean, trigger exercise is what it is,

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but I don't want to say in the pop-up,

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I don't want to say trigger exercises, right?

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Yeah, give me one sec.

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And I've been struggling with that,

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trying to think about that.

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Maybe say, okay, I'll show you one that we're using,

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and I think this gives like a lot of value

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because I show the difference between,

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let me just find it here for you.

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So this, I'll share my screen real quick.

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This is ours we have for the AI challenge we were doing.

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So this is a freebie, like same as yours.

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So I added the image here, kind of like a bundle, right?

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So they can see like a mock-up with like what they're getting.

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And then I say like bonus after signup, because essentially like we're just selling the first

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click, right?

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We're selling the opt-in.

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So the name for that one is 10 AI acts to save business owners time.

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And then this, this is also like it gives more value to what I'm giving, because like

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we can give things for free, like we can give away all day.

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But if we don't convey the value, people are not going to get.

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So normally $100 will send you this guy free after you register for the challenge.

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So it's like we are incentivizing them to register.

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So adding a stronger language like this will help you to convert your audience, like have

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a higher conversion.

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Awesome, guys, I forgot to add timer.

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I'm adding timer now to keep myself to ensure that I go over everybody.

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But sometimes I forget.

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I'm sorry, guys.

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But great work, Drew.

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That looks great.

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Thanks.

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Orlando, let's go over.

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Let's go over you.

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And I'm happy you made it.

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I made it.

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So the reason why I made it is because I took off from work.

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So I guess you can say I'm playing hooky today.

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Let's go.

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Otherwise, I wouldn't be able to do it.

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So as, as, as you know, you, you, you, you, you, you, you, you, you, you, you, you, you,

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you, you, you know, you, you went over my MVP last time.

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So I followed this, you know, I followed the course and I did set up my Facebook.

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I did, you know, have it go live.

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That was a mess for me because I'm a perfectionist and I just wanted to put it out there.

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And, you know, like in the video it said, oh, do a creative.

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Well, I couldn't find a creative.

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I couldn't, couldn't really find anything that's good in the niche that I was doing.

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You know, cause I was looking at the Facebook ads library.

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I couldn't find anything.

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So I decided to go with the selfie, like, you know, Stephen had said.

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So I went with the selfie, two minute selfie.

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I put it live.

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This is my third day.

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I got 17 leads into the lead form at $1.80 a cost.

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That's, that's great.

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I don't know what that means.

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So, yeah, it really depends on, on your, on your niche.

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But usually like a, like $1 per lead can be very good.

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I'll give you one example.

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Like usually you're going to see like it fluctuate between 5, 7, 10, maybe even 15, depending on the niche.

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So getting like a dollar lead, like it's like, it's very good.

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Especially like someone got like 10 cents a lead.

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That's like crazy.

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That's crazy.

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And I'll tell you Orlando, what that means to you is because you're starting now, you don't know exactly how much you need to spend to acquire customer.

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So maybe for, for your product, it might be $50 or it might be a hundred dollars.

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It really depends.

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Right.

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00:13:34.020 --> 00:13:40.020
But when you understand that number, you know, that if you get X amount of leads, you can sell a product.

250
00:13:40.040 --> 00:13:47.040
So let's say maybe it will require you to get, I don't know, 50 leads to get one buyer.

251
00:13:47.040 --> 00:13:48.040
Right.

252
00:13:48.040 --> 00:13:52.040
But then 50 leads at a dollar, you're talking about $50.

253
00:13:52.040 --> 00:13:56.040
Now, 50 leads at like $10, we're talking about a lot higher.

254
00:13:56.040 --> 00:14:00.040
And then you would need to spend a lot more to acquire one customer, if that makes sense.

255
00:14:00.040 --> 00:14:03.040
So, yeah, that is a very good number to have.

256
00:14:03.040 --> 00:14:05.040
All right.

257
00:14:05.040 --> 00:14:06.040
Yeah.

258
00:14:06.040 --> 00:14:08.040
And I guess, yeah, it's just the lead magnet.

259
00:14:08.040 --> 00:14:09.040
It's free.

260
00:14:09.060 --> 00:14:14.060
You know, I had originally thought, you know, I was going to sell it, but I'm okay.

261
00:14:14.060 --> 00:14:17.060
I'm just testing it now to see what I get.

262
00:14:17.060 --> 00:14:18.060
Yeah.

263
00:14:18.060 --> 00:14:24.060
You know, I commend Drew because he has that, that whole website all built out already.

264
00:14:24.060 --> 00:14:31.060
I mean, that's something that I guess I'll be doing eventually in the next, hopefully in the next couple of programs.

265
00:14:31.060 --> 00:14:32.060
Right.

266
00:14:32.060 --> 00:14:33.060
Yes.

267
00:14:33.060 --> 00:14:34.060
Yes, absolutely.

268
00:14:34.080 --> 00:14:38.080
I wanted to ask Drew a question if he, if I can.

269
00:14:38.080 --> 00:14:44.080
Does he have like upsells in his websites, in his website?

270
00:14:44.080 --> 00:14:45.080
Not right now.

271
00:14:45.080 --> 00:14:50.080
So let me, if I can, let me re-share my website.

272
00:14:50.080 --> 00:14:53.080
It's kind of, so I've had this website.

273
00:14:53.080 --> 00:14:56.080
I put my book out about a little over a year ago.

274
00:14:56.080 --> 00:15:00.080
And my website is mostly just to.

275
00:15:00.000 --> 00:15:03.440
to try to get some book sales, some speaking engagements,

276
00:15:03.440 --> 00:15:04.640
and things like that.

277
00:15:04.640 --> 00:15:06.360
So it's a little bit about me.

278
00:15:06.360 --> 00:15:12.080
It's a focus mostly on the book and the training programs.

279
00:15:12.080 --> 00:15:16.720
I have some, let me get rid of this menu.

280
00:15:16.720 --> 00:15:20.040
I have a page that just kind of goes over the book itself

281
00:15:20.040 --> 00:15:21.080
about me.

282
00:15:21.080 --> 00:15:23.700
And then I have, if you see the pop-up, this drop-down menu,

283
00:15:23.700 --> 00:15:25.320
these are all like the different topics

284
00:15:25.320 --> 00:15:27.080
that I give talks on and things like that.

285
00:15:27.080 --> 00:15:28.600
And if you click on one of them, it

286
00:15:28.600 --> 00:15:31.880
gives you a little bit more information.

287
00:15:31.880 --> 00:15:35.280
And then it just says, contact me for my availability.

288
00:15:35.280 --> 00:15:37.760
So I've got to go through and kind of,

289
00:15:37.760 --> 00:15:39.400
I've got to redo the website a little bit

290
00:15:39.400 --> 00:15:41.840
to get more action-oriented.

291
00:15:41.840 --> 00:15:43.720
And you see this web, the trigger exercise

292
00:15:43.720 --> 00:15:46.200
keeps popping up.

293
00:15:46.200 --> 00:15:48.160
We've got to make sure that that doesn't just

294
00:15:48.160 --> 00:15:52.240
hound people constantly and re-pop up through the website.

295
00:15:52.240 --> 00:15:55.000
But right now, it's information, but it

296
00:15:55.000 --> 00:15:58.120
needs to be modified to be more action-oriented.

297
00:15:58.560 --> 00:15:59.600
It looks good.

298
00:15:59.600 --> 00:16:00.680
Thank you.

299
00:16:00.680 --> 00:16:02.240
I've just been so busy with teaching.

300
00:16:02.240 --> 00:16:04.320
My last day of class is finally over with,

301
00:16:04.320 --> 00:16:06.080
so I'm on summer break now.

302
00:16:06.080 --> 00:16:08.520
Just got a grade, so I'm going to be doing a lot of work

303
00:16:08.520 --> 00:16:11.040
on this over the summer to make some changes,

304
00:16:11.040 --> 00:16:13.840
make things more action-oriented,

305
00:16:13.840 --> 00:16:15.960
get some ads out and things like that.

306
00:16:15.960 --> 00:16:17.480
But yeah, and if there's anything,

307
00:16:17.480 --> 00:16:19.680
if you have any other questions, ping me.

308
00:16:19.680 --> 00:16:21.960
I'm more than happy to help out and share.

309
00:16:21.960 --> 00:16:24.400
I'm still learning myself, so I'm

310
00:16:24.400 --> 00:16:26.760
going through this process at the same time you are.

311
00:16:26.760 --> 00:16:28.440
But any questions, I'm more than happy to.

312
00:16:31.200 --> 00:16:32.440
Thank you.

313
00:16:32.440 --> 00:16:33.120
Thank you, Drew.

314
00:16:33.120 --> 00:16:37.240
And then Orlando, I want to, you had a, it was not a question,

315
00:16:37.240 --> 00:16:39.960
but you said it was hard to find ads in your niche.

316
00:16:39.960 --> 00:16:44.760
And then you opted to do by yourself, the selfie style.

317
00:16:44.760 --> 00:16:47.440
And I think it's great you took action.

318
00:16:47.440 --> 00:16:49.000
But I'll share something with you,

319
00:16:49.000 --> 00:16:50.880
and it might help some of you guys

320
00:16:50.880 --> 00:16:55.360
as well here, which is when I'm running out of ideas

321
00:16:55.360 --> 00:16:57.840
in my niche, what I usually do is

322
00:16:57.840 --> 00:17:00.360
I go to similar niches to mine.

323
00:17:00.360 --> 00:17:03.000
So let's say if I'm a business owner

324
00:17:03.000 --> 00:17:05.480
and I'm a coach, hypothetically, and then

325
00:17:05.480 --> 00:17:10.920
I see an ad in self-development niche, for instance,

326
00:17:10.920 --> 00:17:13.160
or maybe it could be motivational,

327
00:17:13.160 --> 00:17:15.880
or whatever it is that is similar to mine,

328
00:17:15.880 --> 00:17:19.000
or that I see potential on that creative,

329
00:17:19.000 --> 00:17:21.880
I would try to add my own spin.

330
00:17:21.880 --> 00:17:28.000
In fact, before, if you guys remind me,

331
00:17:28.000 --> 00:17:31.440
maybe the last 5 to 10 minutes of this call,

332
00:17:31.440 --> 00:17:35.120
remind me to show you some of the ads that I have

333
00:17:35.120 --> 00:17:39.320
a presentation on that, that I presented on my last speaking

334
00:17:39.320 --> 00:17:40.840
event in San Diego.

335
00:17:40.840 --> 00:17:42.160
I can show you guys.

336
00:17:42.160 --> 00:17:43.880
And I think it's going to be good for you

337
00:17:43.880 --> 00:17:46.960
to see where I get ideas from and how

338
00:17:46.960 --> 00:17:47.920
I come up with those ads.

339
00:17:47.920 --> 00:17:49.160
Cool?

340
00:17:49.160 --> 00:17:50.000
Cool.

341
00:17:50.000 --> 00:17:51.640
One last question real quick.

342
00:17:51.760 --> 00:17:52.160
If I can?

343
00:17:52.160 --> 00:17:53.800
Yeah.

344
00:17:53.800 --> 00:17:56.200
Should I continue running the ad?

345
00:17:56.200 --> 00:17:57.120
Oh, absolutely.

346
00:17:57.120 --> 00:17:57.960
Don't kill it.

347
00:17:57.960 --> 00:17:58.560
OK.

348
00:17:58.560 --> 00:18:00.480
And next question.

349
00:18:00.480 --> 00:18:04.200
Should I create one with a different creative

350
00:18:04.200 --> 00:18:06.120
and run that?

351
00:18:06.120 --> 00:18:06.760
Yes.

352
00:18:06.760 --> 00:18:09.560
I think to exercise the muscle is definitely good.

353
00:18:09.560 --> 00:18:14.880
And soon enough, we want to dive into your offer.

354
00:18:14.880 --> 00:18:17.960
And then we're going to do something with those leads.

355
00:18:17.960 --> 00:18:19.640
Like, hey, what can we offer them?

356
00:18:19.640 --> 00:18:21.600
And that becomes your offer.

357
00:18:21.600 --> 00:18:24.680
We're going to work with upsells and stuff like this.

358
00:18:24.680 --> 00:18:27.160
Because it just helps so much.

359
00:18:27.160 --> 00:18:30.000
I think I showed here on the last call.

360
00:18:30.000 --> 00:18:31.520
I don't remember exactly which call.

361
00:18:31.520 --> 00:18:33.440
But I'll show you guys some stats,

362
00:18:33.440 --> 00:18:38.720
like how much difference an upsell actually makes.

363
00:18:38.720 --> 00:18:39.680
Give me one sec.

364
00:18:40.680 --> 00:18:43.040
So the numbers you guys are going to see here

365
00:18:43.040 --> 00:18:46.920
is our 8-Fig AI Toolkit funnel.

366
00:18:46.920 --> 00:18:49.760
This is just front end.

367
00:18:49.760 --> 00:18:54.480
So right here, we're selling that for $1.

368
00:18:54.480 --> 00:18:56.720
And then it's like a subscription model.

369
00:18:56.720 --> 00:18:58.880
But this is essentially like the opt-in, right?

370
00:18:58.880 --> 00:19:03.240
So from here, you can see that for opt-in,

371
00:19:03.240 --> 00:19:05.000
we're selling that for $1.

372
00:19:05.000 --> 00:19:07.120
And then it's like a subscription model.

373
00:19:07.120 --> 00:19:09.120
But this is essentially like the opt-in, right?

374
00:19:09.200 --> 00:19:13.240
For opt-in, we sold 697.

375
00:19:13.240 --> 00:19:16.040
This is basically like 697 people.

376
00:19:16.040 --> 00:19:20.040
But from the upsell page, which I think the...

377
00:19:20.040 --> 00:19:22.200
We changed prices, like up and down,

378
00:19:22.200 --> 00:19:25.640
but essentially like about $97 or something.

379
00:19:25.640 --> 00:19:30.640
So we made like 4K, basically, just by adding upsell.

380
00:19:31.240 --> 00:19:32.480
And then we have a downsell as well

381
00:19:32.480 --> 00:19:34.360
that added another like 1K.

382
00:19:34.360 --> 00:19:38.840
This is basically like five, seven times more

383
00:19:39.440 --> 00:19:43.200
with the upsell than just the interest level, right?

384
00:19:43.200 --> 00:19:45.000
Just the front end product.

385
00:19:45.000 --> 00:19:47.480
So upsell is like, they're very good.

386
00:19:47.480 --> 00:19:49.200
And essentially like if you...

387
00:19:50.240 --> 00:19:53.640
I highly encourage you guys to always think about upsells.

388
00:19:53.640 --> 00:19:57.160
And I know for some of you, this is just your second week.

389
00:19:57.160 --> 00:19:58.000
And you're like,

390
00:19:58.000 --> 00:20:00.280
Duke, I'm a little bit crazy, like I don't get it.

391
00:20:00.000 --> 00:20:02.600
what are you talking about upsells?

392
00:20:02.600 --> 00:20:04.840
And it will make sense, okay?

393
00:20:04.840 --> 00:20:06.760
Week one, week two is super intense

394
00:20:06.760 --> 00:20:08.840
and then it gets lighter and then it goes,

395
00:20:08.840 --> 00:20:11.400
but it will start making sense to you guys.

396
00:20:11.400 --> 00:20:15.880
But I wanna start sharing those things with you guys now,

397
00:20:15.880 --> 00:20:17.960
because when you think about your offer

398
00:20:17.960 --> 00:20:19.300
and the things that you can do,

399
00:20:19.300 --> 00:20:22.520
always think like, what can I offer as an upsell?

400
00:20:22.520 --> 00:20:25.440
Which is essentially, let's say you go to McDonald's,

401
00:20:25.440 --> 00:20:27.840
they will sell you a menu,

402
00:20:27.840 --> 00:20:29.840
and then all of a sudden they ask you

403
00:20:29.840 --> 00:20:31.040
if you want an ice cream as well.

404
00:20:31.040 --> 00:20:32.000
It's basically like that thing

405
00:20:32.000 --> 00:20:34.160
on top of what they already bought.

406
00:20:34.160 --> 00:20:36.200
So I always think like, what else can I offer

407
00:20:36.200 --> 00:20:39.040
to increase the value of this product,

408
00:20:39.040 --> 00:20:40.760
like of what I'm doing?

409
00:20:40.760 --> 00:20:41.660
So that's good.

410
00:20:42.760 --> 00:20:43.920
All right, let's dive in.

411
00:20:43.920 --> 00:20:47.280
Chrissy, let's go over you.

412
00:20:51.360 --> 00:20:54.520
Yes, I have not had as much time as I wanted to

413
00:20:54.520 --> 00:20:57.320
this past week to be able to dive into this.

414
00:20:58.000 --> 00:21:03.000
I'm still expanding my 10 item checklist

415
00:21:04.600 --> 00:21:09.600
into like a mini book, like a guide, and it's going well.

416
00:21:10.440 --> 00:21:13.240
I also done a lot of like other things.

417
00:21:13.240 --> 00:21:17.280
I just got a new business phone.

418
00:21:17.280 --> 00:21:19.440
So I have a new phone number and I'm like update.

419
00:21:19.440 --> 00:21:22.040
I'm basically doing the things that I'm going to be doing

420
00:21:22.040 --> 00:21:24.480
for these businesses for myself first,

421
00:21:24.480 --> 00:21:26.880
because I feel like that just adds a lot of credibility

422
00:21:26.920 --> 00:21:28.000
to what I'm selling.

423
00:21:28.000 --> 00:21:30.280
Because if my Google page looks like crap,

424
00:21:30.280 --> 00:21:33.900
then why would your Google business page look good

425
00:21:33.900 --> 00:21:35.460
if I'm helping you do it?

426
00:21:35.460 --> 00:21:39.160
So I've been doing a lot of things like that

427
00:21:39.160 --> 00:21:41.120
that are more structured and set up.

428
00:21:43.160 --> 00:21:48.160
And yeah, I just haven't, I've watched the videos.

429
00:21:48.840 --> 00:21:53.840
I'm confident in being able to do the Facebook setup.

430
00:21:54.080 --> 00:21:56.520
I just haven't been able to get there yet.

431
00:21:57.120 --> 00:21:57.960
So.

432
00:21:58.840 --> 00:22:00.480
And that's okay.

433
00:22:00.480 --> 00:22:01.720
Take your time.

434
00:22:01.720 --> 00:22:06.720
But I will say like Rolando, I'm also a perfectionist

435
00:22:06.880 --> 00:22:11.180
and done is better than perfect.

436
00:22:11.180 --> 00:22:13.440
So try to get it done.

437
00:22:13.440 --> 00:22:16.400
Even if you like, let's say to get it running,

438
00:22:16.400 --> 00:22:19.200
because I know there's a lot of content still

439
00:22:19.200 --> 00:22:20.960
that you need to go through

440
00:22:20.960 --> 00:22:23.960
and you can make it better over time.

441
00:22:23.960 --> 00:22:26.080
So this could be like creative number two.

442
00:22:26.640 --> 00:22:29.160
And then it's a better version of what you already have

443
00:22:29.160 --> 00:22:31.440
because the most important thing is to build that muscle,

444
00:22:31.440 --> 00:22:33.000
like learn the skill.

445
00:22:33.000 --> 00:22:35.760
And then the actual creative with time,

446
00:22:35.760 --> 00:22:38.520
you're gonna be able to make it even better.

447
00:22:38.520 --> 00:22:41.160
But if you want, I can take a look at what you have now

448
00:22:41.160 --> 00:22:43.940
and maybe give you some suggestions.

449
00:22:45.040 --> 00:22:47.360
Well, I was actually just working on it

450
00:22:47.360 --> 00:22:48.960
like this morning and today.

451
00:22:48.960 --> 00:22:53.960
So I'm ready to put the thing that I have into Canvas

452
00:22:56.080 --> 00:22:58.920
so I can show you the doc I have

453
00:22:58.920 --> 00:23:02.160
that is like the,

454
00:23:03.960 --> 00:23:05.760
like it's like the,

455
00:23:05.760 --> 00:23:07.680
before it goes into Canva and looks all pretty.

456
00:23:07.680 --> 00:23:11.000
So I can share-

457
00:23:11.000 --> 00:23:12.880
Would you mind just quickly updating

458
00:23:12.880 --> 00:23:14.160
what your checklist is?

459
00:23:14.160 --> 00:23:15.760
Because we missed last week and I'd like to-

460
00:23:15.760 --> 00:23:16.600
Oh yes, I'm sorry.

461
00:23:16.600 --> 00:23:18.320
I'd like to get caught up on what people are doing

462
00:23:18.320 --> 00:23:21.080
so I can be a little more active in helping stuff.

463
00:23:21.080 --> 00:23:23.040
So I'm working to,

464
00:23:23.040 --> 00:23:24.760
well, this kind of explains it actually,

465
00:23:24.760 --> 00:23:28.840
because it also gives like an about section

466
00:23:28.840 --> 00:23:31.500
where it's like, what am I doing?

467
00:23:33.520 --> 00:23:34.840
Let's see if this,

468
00:23:36.720 --> 00:23:37.920
that's the wrong screen.

469
00:23:40.080 --> 00:23:42.020
Let me,

470
00:23:42.020 --> 00:23:45.920
so I'm helping holistic practitioners

471
00:23:45.920 --> 00:23:50.160
to build their businesses and get more clients,

472
00:23:50.160 --> 00:23:51.520
client flow,

473
00:23:51.560 --> 00:23:56.320
basically kind of doing almost sort of what we're doing here

474
00:23:56.320 --> 00:23:57.600
but not quite,

475
00:23:57.600 --> 00:24:00.000
where they're going to get more clients,

476
00:24:00.000 --> 00:24:02.760
they're going to have better online presence

477
00:24:02.760 --> 00:24:07.560
so that to build a holistic and wellness practices

478
00:24:07.560 --> 00:24:09.160
in my area.

479
00:24:12.840 --> 00:24:13.680
Is that helpful?

480
00:24:14.720 --> 00:24:16.600
Are you focusing on doctors

481
00:24:16.600 --> 00:24:18.200
or other kinds of practitioners?

482
00:24:18.200 --> 00:24:20.960
Yes, so I'm focusing on chiropractors

483
00:24:21.400 --> 00:24:23.680
and massage therapists

484
00:24:23.680 --> 00:24:28.680
and other like holistic wellness type areas.

485
00:24:30.000 --> 00:24:33.220
But in particular, like this very specific,

486
00:24:33.220 --> 00:24:34.880
cause I wanted to start very specific

487
00:24:34.880 --> 00:24:36.720
and then kind of grow.

488
00:24:36.720 --> 00:24:41.720
So very specifically like older chiropractors

489
00:24:42.800 --> 00:24:44.320
who are maybe low tech

490
00:24:44.320 --> 00:24:48.300
and sort of afraid of online anything.

491
00:24:49.300 --> 00:24:52.740
Maybe we can talk cause I'm one of those doctors.

492
00:24:55.460 --> 00:24:56.300
That's why I asked,

493
00:24:56.300 --> 00:24:57.780
because my wife's a medical doctor.

494
00:24:57.780 --> 00:24:58.620
That's where I'm at.

495
00:24:58.620 --> 00:24:59.440
In the holistic medical.

496
00:24:59.440 --> 00:25:00.280
And I'm old.

497
00:25:00.000 --> 00:25:04.400
older. Well, but you're here. So you're, you're getting it.

498
00:25:06.920 --> 00:25:10.320
But if you want to run things by me, I have a large network. So

499
00:25:10.320 --> 00:25:12.680
I'm happy to work with you if you ever. Oh, yeah, that'd be

500
00:25:12.680 --> 00:25:14.160
awesome. Or run something by me.

501
00:25:15.240 --> 00:25:18.960
Yeah, that's absolutely terrific. Um, okay. So yeah, so

502
00:25:18.960 --> 00:25:23.680
here, this is like, the, this would be the first page. I'm in

503
00:25:23.680 --> 00:25:27.680
Buffalo, New York. So we did the Buffalo local wellness practice

504
00:25:27.680 --> 00:25:31.600
growth guide. And then I have like a table of contents. And

505
00:25:31.600 --> 00:25:36.440
then there's a welcome. And then there's a quick reference

506
00:25:36.440 --> 00:25:41.240
checklist for just each thing. And then this, this is the part

507
00:25:41.240 --> 00:25:46.680
where we had talked about expanding to, to say, like, what

508
00:25:46.680 --> 00:25:49.440
you should do, why you should do it, here's some research to back

509
00:25:49.440 --> 00:25:56.920
it up. And then there's like a little note section to help them

510
00:25:56.920 --> 00:26:00.000
kind of figure out what is going to work for them or how

511
00:26:00.000 --> 00:26:03.040
they can apply that. I really wanted to have like an

512
00:26:03.040 --> 00:26:13.800
application type of section. So yeah, this is sort of what I

513
00:26:13.800 --> 00:26:17.440
like that I can see already, like the difference between the

514
00:26:17.440 --> 00:26:22.080
first version, you're giving like, why this matter, the

515
00:26:22.080 --> 00:26:26.200
example as well. So there'll be notes, I think it really helps

516
00:26:26.720 --> 00:26:31.240
to stick the reason why the checklist. So yeah, great

517
00:26:31.240 --> 00:26:33.400
improvement there. Chrissy.

518
00:26:34.160 --> 00:26:39.120
And then I think what I really liked about it was I added a

519
00:26:39.120 --> 00:26:42.760
very specific, like more lengthy call to action. And then kind of

520
00:26:42.760 --> 00:26:48.160
like an about me section. As to like, you know, who cares about

521
00:26:48.160 --> 00:26:51.680
you? Like, why? Why would I go with you instead of one of these

522
00:26:51.680 --> 00:27:00.560
other places? And so I, I kind of liked that there was, you

523
00:27:00.560 --> 00:27:02.000
know, to add adding that.

524
00:27:05.640 --> 00:27:11.360
Oh, maybe, maybe even, let me see, what are those links at the

525
00:27:11.360 --> 00:27:12.440
end, the CTA?

526
00:27:13.360 --> 00:27:16.000
These are like the resources and the resources, where I got

527
00:27:16.000 --> 00:27:19.480
information. Well, where I got it, chat GPT, you got the

528
00:27:19.480 --> 00:27:20.240
information.

529
00:27:21.040 --> 00:27:32.600
Yeah, yeah. Um, let me think. Yeah, add, add this part, when

530
00:27:32.600 --> 00:27:37.640
you when you edited, try to almost like, make it gray or a

531
00:27:37.640 --> 00:27:41.000
color that doesn't pop up too much. The reason for that is

532
00:27:41.000 --> 00:27:45.120
like to not cause distraction. So the user like they're not

533
00:27:45.120 --> 00:27:47.960
spending time over going over those links instead of like

534
00:27:47.960 --> 00:27:53.480
going over to your link, which is essentially like your CTA. So

535
00:27:53.480 --> 00:27:56.520
that will help and make that smaller as well. So I think it's

536
00:27:56.520 --> 00:27:59.200
like, it's good that it's there, but you wouldn't, you wouldn't

537
00:27:59.200 --> 00:28:03.040
hurt if it's like, if you, you don't have to show like

538
00:28:03.040 --> 00:28:07.640
entirely, maybe even like, actually, maybe you don't even

539
00:28:07.640 --> 00:28:13.840
need to keep it there. I would actually remove it. And, and

540
00:28:13.840 --> 00:28:17.520
instead of that, probably add what you already have there like

541
00:28:17.520 --> 00:28:22.600
your name, phone number stuff, and probably do a QR code at the

542
00:28:22.600 --> 00:28:23.760
end as well. That helps.

543
00:28:24.320 --> 00:28:26.800
Yeah, that's what I was thinking. Because like the, I

544
00:28:26.800 --> 00:28:30.480
really don't like that the book a consult link in Google for

545
00:28:30.480 --> 00:28:35.800
like the Google business is such a ridiculous length of crap. So

546
00:28:35.800 --> 00:28:39.600
I was just gonna make it into a QR code. So like, hey, book with

547
00:28:39.600 --> 00:28:41.600
me today. And here's the link.

548
00:28:42.640 --> 00:28:46.720
So there's a company we use, I don't know if if they have a

549
00:28:46.720 --> 00:28:50.720
free version, I honestly don't know. But if they do, they're

550
00:28:50.720 --> 00:28:53.440
called rebrandly. And essentially, like you can add a

551
00:28:53.440 --> 00:28:58.200
link to it. And then you can transform the link to like to

552
00:28:58.200 --> 00:29:03.280
your actual domain. So let's say for us, a lot of the time we

553
00:29:03.280 --> 00:29:06.960
have like a link like this that looks like so big and crazy. And

554
00:29:06.960 --> 00:29:11.240
then we just use rebrandly to say, let's say, a figure I took

555
00:29:11.240 --> 00:29:15.920
it slash freebie or like you name it. So it's pretty cool.

556
00:29:15.920 --> 00:29:18.880
But again, I don't know if they have the free version. I don't

557
00:29:18.880 --> 00:29:23.800
remember. But if they do, it's cool. Also, maybe if they don't

558
00:29:23.800 --> 00:29:27.320
have you might be able to find another brand that will provide

559
00:29:27.320 --> 00:29:28.480
this for free.

560
00:29:30.320 --> 00:29:33.080
Okay. Yeah. All right. Look into that. Thank you.

561
00:29:34.080 --> 00:29:34.920
Thank you, Tracy.

562
00:29:35.160 --> 00:29:37.480
Tiny URL does the same thing for free also.

563
00:29:38.840 --> 00:29:39.800
What? There we go.

564
00:29:40.080 --> 00:29:44.600
Tiny URL, but it's not as customizable. But tiny URL will

565
00:29:44.600 --> 00:29:47.600
do the same thing. It'll be tiny URL slash something, but it's

566
00:29:47.600 --> 00:29:49.000
not branded, unfortunately.

567
00:29:49.040 --> 00:29:53.760
Yeah, there's another one too that I asked, I actually asked

568
00:29:53.760 --> 00:29:58.200
chat GPT, can I clean this up? And it suggested tiny URL. So

569
00:29:58.760 --> 00:29:59.960
that's helpful. Cool.

570
00:30:00.400 --> 00:30:01.240
Thank you.

571
00:30:03.320 --> 00:30:05.660
Also, depending on where you're leading them,

572
00:30:05.660 --> 00:30:08.380
you can use your Rainflow link as well.

573
00:30:09.240 --> 00:30:11.540
So let's say if you're leading to your opt-in page,

574
00:30:11.540 --> 00:30:14.680
that you can just use your Rainflow link.

575
00:30:14.680 --> 00:30:15.520
Yeah, I haven't.

576
00:30:15.520 --> 00:30:17.600
I've watched the Rainflow videos

577
00:30:17.600 --> 00:30:20.120
that I have not yet gone in and set it up

578
00:30:20.120 --> 00:30:24.320
and done all the things yet, so I'm getting there.

579
00:30:24.320 --> 00:30:25.600
That's okay, that's okay.

580
00:30:26.600 --> 00:30:28.000
Cool, Kelly.

581
00:30:30.320 --> 00:30:31.520
Hey, guys.

582
00:30:31.520 --> 00:30:34.480
All right, so I've made some progress since the last week,

583
00:30:34.480 --> 00:30:35.320
which is great.

584
00:30:35.320 --> 00:30:37.280
So last time, well, a little bit about me

585
00:30:37.280 --> 00:30:39.080
for those who missed last time.

586
00:30:39.080 --> 00:30:41.080
I'm a licensed marriage and family therapist.

587
00:30:41.080 --> 00:30:44.000
I own Compassion Counseling in Idaho Falls.

588
00:30:44.000 --> 00:30:47.920
And I actually took Julie's advice from last week

589
00:30:47.920 --> 00:30:52.200
and created a lead magnet that is more with my niche

590
00:30:53.080 --> 00:30:56.300
and less, because I was thinking about doing

591
00:30:56.300 --> 00:30:59.980
a bipolar mood tracking lead magnet.

592
00:31:00.960 --> 00:31:05.960
So I switched that to a boundary setting PDF for Christians.

593
00:31:07.340 --> 00:31:11.340
And so I can show you some of what I did.

594
00:31:11.340 --> 00:31:14.020
Let me see if I can figure out how to share my screen.

595
00:31:14.020 --> 00:31:14.860
Hang on.

596
00:31:18.060 --> 00:31:21.260
In the bottom, you'll see share.

597
00:31:21.260 --> 00:31:24.180
And if you click there, you'll be able to share your screen.

598
00:31:24.180 --> 00:31:25.900
Choose desktop.

599
00:31:25.900 --> 00:31:27.460
Okay, one second.

600
00:31:27.460 --> 00:31:29.620
It's usually easier than when you share one tab,

601
00:31:30.260 --> 00:31:33.540
because you can get a bit lost, or at least I always do.

602
00:31:33.540 --> 00:31:36.100
Sure, so my computer's being a little slow.

603
00:31:36.100 --> 00:31:36.940
One sec.

604
00:31:38.260 --> 00:31:39.100
Take your time.

605
00:31:41.620 --> 00:31:42.460
But that's awesome.

606
00:31:42.460 --> 00:31:44.780
Good to hear you're taking action on that.

607
00:31:44.780 --> 00:31:46.460
Excited to see you.

608
00:31:46.460 --> 00:31:47.860
Take a look at your PDF.

609
00:31:49.580 --> 00:31:50.420
Okay.

610
00:31:50.420 --> 00:31:51.500
Thanks, Peter.

611
00:31:51.500 --> 00:31:54.000
Let's see, screens.

612
00:31:55.940 --> 00:31:57.540
We went by so fast.

613
00:31:57.540 --> 00:31:58.580
Yeah, yeah, yeah.

614
00:31:59.940 --> 00:32:02.940
I'm not figuring out how to share the right screen,

615
00:32:02.940 --> 00:32:03.780
I don't think.

616
00:32:03.780 --> 00:32:05.820
Let's see, maybe this one?

617
00:32:05.820 --> 00:32:06.660
No.

618
00:32:13.780 --> 00:32:14.740
Let me just try sharing,

619
00:32:14.740 --> 00:32:17.100
and maybe I can switch to the right one.

620
00:32:20.460 --> 00:32:21.540
Sorry, guys.

621
00:32:22.740 --> 00:32:23.580
No, it's okay.

622
00:32:26.020 --> 00:32:28.480
I think I see your entire screen, yeah.

623
00:32:29.900 --> 00:32:31.140
Let me go back up.

624
00:32:36.220 --> 00:32:38.220
Now I'm gonna go to...

625
00:32:43.180 --> 00:32:45.020
Thought I had it ready, but I wasn't.

626
00:32:46.340 --> 00:32:47.180
Okay.

627
00:32:50.220 --> 00:32:53.060
Sorry, I'm trying to figure this out.

628
00:32:54.540 --> 00:32:55.860
That's okay.

629
00:32:55.860 --> 00:32:58.580
If you want to find it in the background...

630
00:32:58.580 --> 00:33:00.500
Okay, I got it.

631
00:33:00.500 --> 00:33:01.340
Cool.

632
00:33:01.340 --> 00:33:03.140
There's a few different...

633
00:33:03.140 --> 00:33:06.820
Okay, let me start with...

634
00:33:09.180 --> 00:33:10.020
Which one was it?

635
00:33:10.020 --> 00:33:11.260
Was it this one?

636
00:33:11.260 --> 00:33:12.460
Nope.

637
00:33:12.460 --> 00:33:13.300
Sorry.

638
00:33:15.380 --> 00:33:17.380
Okay, well, I'll start with this one since it's up,

639
00:33:17.380 --> 00:33:22.380
but this was the one I made through Canva for a carousel.

640
00:33:23.380 --> 00:33:25.100
So it starts with this,

641
00:33:25.100 --> 00:33:27.180
and I'll just kind of scroll through here.

642
00:33:34.540 --> 00:33:36.700
Are you guys able to see it okay?

643
00:33:36.700 --> 00:33:37.540
Yeah.

644
00:33:40.540 --> 00:33:42.180
I know I used some of the clip art,

645
00:33:42.180 --> 00:33:44.300
which wasn't really recommended,

646
00:33:44.300 --> 00:33:47.180
but I thought it worked pretty well for this one.

647
00:33:48.180 --> 00:33:49.980
So that's the last screen there.

648
00:33:49.980 --> 00:33:53.580
I know I went pretty quick, but that's the general layout.

649
00:33:53.580 --> 00:33:55.380
So I did post it.

650
00:33:55.380 --> 00:33:56.980
I haven't gotten a lot of engagement.

651
00:33:56.980 --> 00:33:58.500
I think I had like three likes.

652
00:33:58.500 --> 00:34:01.860
So that's where I am with that one.

653
00:34:03.220 --> 00:34:06.380
And then I wanted to find what my web designer

654
00:34:06.380 --> 00:34:07.940
was helping me with.

655
00:34:09.940 --> 00:34:12.540
So I'm gonna go to the web designer page.

656
00:34:12.540 --> 00:34:14.739
And I'm gonna go to the web design page.

657
00:34:14.780 --> 00:34:16.780
And the web designer was helping me with,

658
00:34:18.219 --> 00:34:19.420
trying to figure that out.

659
00:34:19.420 --> 00:34:20.260
Hang on.

660
00:34:24.820 --> 00:34:26.780
So it was essentially like a carousel

661
00:34:26.780 --> 00:34:31.699
that gets people to opt in to get your freebie, essentially.

662
00:34:31.699 --> 00:34:33.100
Yes, exactly.

663
00:34:34.060 --> 00:34:35.620
So can you guys see this?

664
00:34:37.420 --> 00:34:38.260
It's great.

665
00:34:38.260 --> 00:34:40.420
No, it's like dark screen.

666
00:34:40.420 --> 00:34:41.659
Like everything's black.

667
00:34:43.219 --> 00:34:44.699
Gosh, okay.

668
00:34:45.540 --> 00:34:46.380
Hold on.

669
00:34:46.380 --> 00:34:49.100
Now I can back up the carousel.

670
00:34:49.100 --> 00:34:51.060
Yeah, I wanted to share this other screen.

671
00:34:51.060 --> 00:34:52.139
I just don't know how to do that

672
00:34:52.139 --> 00:34:53.900
because it's in a different window.

673
00:34:56.780 --> 00:34:58.940
Oh, I wish I was more techie right now.

674
00:35:00.000 --> 00:35:06.520
Okay, let me see if I can put it in the other way.

675
00:35:06.520 --> 00:35:10.200
Maybe stop sharing and then share again.

676
00:35:10.200 --> 00:35:13.840
Your screen froze, at least for me.

677
00:35:13.840 --> 00:35:17.000
Is it frozen for you guys as well?

678
00:35:17.000 --> 00:35:18.000
Okay.

679
00:35:18.000 --> 00:35:19.000
Okay.

680
00:35:19.000 --> 00:35:20.000
Yep.

681
00:35:20.000 --> 00:35:26.000
Let me figure it out.

682
00:35:27.000 --> 00:35:35.000
Did that work?

683
00:35:35.000 --> 00:35:36.000
I see it now.

684
00:35:36.000 --> 00:35:37.000
Loving yourself.

685
00:35:37.000 --> 00:35:38.000
Okay.

686
00:35:38.000 --> 00:35:39.000
Do you guys see it?

687
00:35:39.000 --> 00:35:40.000
Okay, now I see it.

688
00:35:40.000 --> 00:35:42.000
Loving without losing yourself?

689
00:35:42.000 --> 00:35:43.000
Yes.

690
00:35:43.000 --> 00:35:44.000
Yes, yes, yes.

691
00:35:44.000 --> 00:35:45.000
Great.

692
00:35:45.000 --> 00:35:50.000
So, this is where I'm attaching the free guide.

693
00:35:50.000 --> 00:35:52.000
This is not on Rainflow.

694
00:35:52.000 --> 00:35:55.000
This is on my CRM I currently use.

695
00:35:55.000 --> 00:36:01.000
So, my website design person, Mitch, did help me with this.

696
00:36:01.000 --> 00:36:05.000
But I can scroll so you can see what we were working on yesterday.

697
00:36:05.000 --> 00:36:09.000
So, let's get the free guide.

698
00:36:09.000 --> 00:36:17.000
You can click on that and then enter the details there.

699
00:36:17.000 --> 00:36:20.000
And then the guide I have...

700
00:36:20.000 --> 00:36:24.000
I wonder if I can show that quickly too.

701
00:36:24.000 --> 00:36:25.000
I can figure that out.

702
00:36:25.000 --> 00:36:27.000
If not, I can look at it next time.

703
00:36:27.000 --> 00:36:31.000
But one second.

704
00:36:31.000 --> 00:36:38.000
Let me see if I can do it.

705
00:36:38.000 --> 00:36:41.000
Let's see.

706
00:36:41.000 --> 00:36:46.000
Title.

707
00:36:46.000 --> 00:36:50.000
I think where it was.

708
00:36:50.000 --> 00:36:53.000
Nope.

709
00:36:53.000 --> 00:36:55.000
Well, it's okay.

710
00:36:55.000 --> 00:36:59.000
I had the lead magnet as a PDF.

711
00:36:59.000 --> 00:37:05.000
And then this was my attempt at the Google or Facebook ad.

712
00:37:05.000 --> 00:37:07.000
It was clean to me.

713
00:37:07.000 --> 00:37:10.000
I wanted to make it cleaner and less wordy.

714
00:37:10.000 --> 00:37:16.000
Like this was the original one here on the left.

715
00:37:17.000 --> 00:37:23.000
And then Facebook created other options there.

716
00:37:23.000 --> 00:37:29.000
But I kept getting an error when I tried to publish it.

717
00:37:29.000 --> 00:37:33.000
What was that?

718
00:37:33.000 --> 00:37:34.000
Did someone say something?

719
00:37:34.000 --> 00:37:35.000
Sorry.

720
00:37:36.000 --> 00:37:37.000
I don't know.

721
00:37:37.000 --> 00:37:40.000
It's okay.

722
00:37:40.000 --> 00:37:46.000
If you see that arrow, it's usually meta.

723
00:37:46.000 --> 00:37:49.000
Trying to have you have multiple size frames.

724
00:37:49.000 --> 00:37:51.000
So, it's completely okay.

725
00:37:51.000 --> 00:37:52.000
You can publish without that.

726
00:37:52.000 --> 00:37:54.000
So, it's okay.

727
00:37:54.000 --> 00:37:59.000
I tried.

728
00:37:59.000 --> 00:38:04.000
They were giving me an error somewhere of like...

729
00:38:05.000 --> 00:38:07.000
I'm not sure.

730
00:38:07.000 --> 00:38:12.000
I tried to fix it and I could not figure that out.

731
00:38:12.000 --> 00:38:15.000
I would need some help with that if someone has some time to do that.

732
00:38:15.000 --> 00:38:20.000
Anyways, that's a little bit.

733
00:38:20.000 --> 00:38:27.000
It looks like you added as a carousel the ad.

734
00:38:27.000 --> 00:38:33.000
Can you see that in the all, it shows multiple creatives?

735
00:38:34.000 --> 00:38:36.000
Yeah.

736
00:38:36.000 --> 00:38:42.000
I wanted to use one or two on the actual ad.

737
00:38:42.000 --> 00:38:44.000
Yeah, it gave me options.

738
00:38:44.000 --> 00:38:45.000
It created something for me.

739
00:38:45.000 --> 00:38:47.000
And then I said, yeah, you can use it.

740
00:38:47.000 --> 00:38:48.000
Oh, got it.

741
00:38:48.000 --> 00:38:49.000
Okay.

742
00:38:49.000 --> 00:38:50.000
Good, good, good.

743
00:38:50.000 --> 00:38:51.000
I got it now.

744
00:38:51.000 --> 00:38:52.000
Okay.

745
00:38:52.000 --> 00:38:56.000
Yeah.

746
00:38:56.000 --> 00:38:57.000
All right.

747
00:38:57.000 --> 00:39:00.000
So, that's where I'm at.

748
00:39:00.000 --> 00:39:01.000
No, great work.

749
00:39:01.000 --> 00:39:02.000
That's good.

750
00:39:02.000 --> 00:39:08.000
So, before I forget, one feedback for the carousel when you create.

751
00:39:08.000 --> 00:39:12.000
I know the cover you created, they had a lot of text on the cover.

752
00:39:12.000 --> 00:39:17.000
What you want to do is keep it super short for the cover and sell

753
00:39:17.000 --> 00:39:21.000
basically curiosity or the value for the next slides.

754
00:39:21.000 --> 00:39:22.000
Okay?

755
00:39:23.000 --> 00:39:35.000
So, maybe it could be five reasons to set boundaries as a Christian.

756
00:39:35.000 --> 00:39:37.000
For instance, hypothetically.

757
00:39:37.000 --> 00:39:43.000
So, keeping the hook short, that usually gets more engagement.

758
00:39:43.000 --> 00:39:45.000
You can add the graphics as well.

759
00:39:46.000 --> 00:39:47.000
Yeah.

760
00:39:47.000 --> 00:39:48.000
Yeah.

761
00:39:48.000 --> 00:39:49.000
Yeah.

762
00:39:49.000 --> 00:39:51.000
Like a hook.

763
00:39:51.000 --> 00:39:54.000
This helps.

764
00:39:54.000 --> 00:39:59.000
Always think of like how.

765
00:39:59.000 --> 00:40:00.000
And this is like for the funnel, for the ads as well.

766
00:40:00.000 --> 00:40:01.920
and sell just the next click,

767
00:40:01.920 --> 00:40:05.780
like how can I make the person just scroll to the next slide

768
00:40:05.780 --> 00:40:07.400
and the next slide will sell the next slide

769
00:40:07.400 --> 00:40:08.560
and so on and so forth.

770
00:40:08.560 --> 00:40:11.840
So that helps because when you add that

771
00:40:11.840 --> 00:40:13.800
is not native to Instagram

772
00:40:13.800 --> 00:40:18.040
and naturally is not gonna get much engagement.

773
00:40:19.320 --> 00:40:21.020
Okay, yeah, thank you.

774
00:40:22.020 --> 00:40:24.480
I think the problem with the meta ads

775
00:40:24.480 --> 00:40:28.800
was you had probably one featured toggle

776
00:40:28.800 --> 00:40:31.880
that is no longer toggled anymore.

777
00:40:31.880 --> 00:40:33.920
So that's why you get in that arrow.

778
00:40:33.920 --> 00:40:38.280
So maybe run the same ad again.

779
00:40:38.280 --> 00:40:40.680
So you need to recreate it

780
00:40:40.680 --> 00:40:43.720
and I think it's probably gonna be fixed.

781
00:40:43.720 --> 00:40:46.560
Okay, I'll look into that, thank you.

782
00:40:46.560 --> 00:40:48.120
Thank you, great work, Callie.

783
00:40:52.000 --> 00:40:57.000
Daya, did you get like 10 cents per lead, was that?

784
00:40:59.280 --> 00:41:00.120
Yeah.

785
00:41:03.200 --> 00:41:07.220
Yeah, one, no, no, no, that was for Orlando.

786
00:41:07.220 --> 00:41:09.960
The 180 divided by 17.

787
00:41:09.960 --> 00:41:12.600
Yeah, that's insanely cheap.

788
00:41:12.600 --> 00:41:16.280
So hopefully every single one becomes a client.

789
00:41:16.280 --> 00:41:19.600
Okay, so I'm sharing my whole screen.

790
00:41:19.600 --> 00:41:24.000
I completed my campaign.

791
00:41:24.000 --> 00:41:28.160
It's there waiting for me to turn it on, but I'm scared.

792
00:41:29.760 --> 00:41:34.400
I also launched my socials.

793
00:41:34.400 --> 00:41:39.400
I've been creating some content, you know, like this.

794
00:41:41.120 --> 00:41:43.400
My audience is a Spanish speakers

795
00:41:43.400 --> 00:41:45.320
and mainly bilingual people.

796
00:41:45.320 --> 00:41:50.320
So I'm just trying to create some awareness.

797
00:41:51.640 --> 00:41:54.720
That one is like, I'm going to start doing,

798
00:41:54.720 --> 00:41:57.880
learning AI tomorrow and then AI sex.

799
00:41:57.880 --> 00:41:59.560
Yes, I've been waiting for three years.

800
00:41:59.560 --> 00:42:02.120
So kind of being, I created these,

801
00:42:02.120 --> 00:42:07.120
if AI tools were the United States of States.

802
00:42:07.320 --> 00:42:10.160
And so that's what I've been doing.

803
00:42:10.160 --> 00:42:13.720
I'm launching in a closed community

804
00:42:13.720 --> 00:42:16.960
of Mexican women living all over the world.

805
00:42:16.960 --> 00:42:21.960
This community has 82,000 people around the world.

806
00:42:22.080 --> 00:42:27.080
And it was kind of fun because I got somebody accusing me

807
00:42:27.280 --> 00:42:32.280
of killing creativity for a whole generation by using AI.

808
00:42:32.720 --> 00:42:35.880
And then, but at the same time,

809
00:42:35.880 --> 00:42:40.880
I got somebody offering to pay me for personal help.

810
00:42:42.000 --> 00:42:45.120
So it's like, okay, at least there is engagement, right?

811
00:42:49.360 --> 00:42:54.360
I guess my next step, I have my forum through Facebook,

812
00:42:54.440 --> 00:42:58.000
but looking at your guys' websites,

813
00:42:58.000 --> 00:43:00.600
even through landing pages, funnels,

814
00:43:01.760 --> 00:43:04.040
Facebook is not that visually attractive.

815
00:43:04.040 --> 00:43:08.440
So I may change that to my actual platform.

816
00:43:12.120 --> 00:43:15.520
I would recommend having two different styles.

817
00:43:15.520 --> 00:43:16.360
Okay.

818
00:43:16.360 --> 00:43:17.200
And I'll explain why.

819
00:43:17.200 --> 00:43:18.040
Oh, balloons.

820
00:43:19.400 --> 00:43:24.240
Two different styles because they complement each other.

821
00:43:24.560 --> 00:43:28.240
We do have our own website, BA Figure, Toolkit,

822
00:43:28.240 --> 00:43:30.040
and we run ads through both.

823
00:43:30.040 --> 00:43:32.920
So we have a forum through Facebook

824
00:43:32.920 --> 00:43:35.280
because essentially what Facebook is doing

825
00:43:35.280 --> 00:43:36.720
when you do the forum,

826
00:43:36.720 --> 00:43:39.600
it's always trying to optimize

827
00:43:39.600 --> 00:43:42.640
to get higher quality leads to you.

828
00:43:42.640 --> 00:43:47.000
And versus, I mean, both the strategies are like this,

829
00:43:47.000 --> 00:43:52.000
but we're tending to see pretty good results with the forum.

830
00:43:52.000 --> 00:43:53.960
So instead, keep the forum,

831
00:43:54.640 --> 00:43:56.240
unless your cost per lead is super high

832
00:43:56.240 --> 00:43:57.920
and it's not making sense, okay?

833
00:43:57.920 --> 00:44:00.960
But I would recommend keep the forum

834
00:44:00.960 --> 00:44:03.080
and then run another ad.

835
00:44:03.080 --> 00:44:05.440
And instead of sending leads to your forum,

836
00:44:05.440 --> 00:44:08.240
you send them directly to your opt-in page.

837
00:44:08.240 --> 00:44:09.080
Relentlessly.

838
00:44:09.080 --> 00:44:09.920
Yeah.

839
00:44:09.920 --> 00:44:10.760
Okay.

840
00:44:10.760 --> 00:44:11.600
Yeah.

841
00:44:11.600 --> 00:44:15.120
Also, maybe this means that you can reduce ad,

842
00:44:15.120 --> 00:44:20.000
ad like cost for the forum campaign,

843
00:44:20.000 --> 00:44:24.280
but I would recommend not killing it right now.

844
00:44:24.280 --> 00:44:25.120
Yeah.

845
00:44:25.120 --> 00:44:25.960
Okay.

846
00:44:25.960 --> 00:44:26.800
If you can.

847
00:44:26.800 --> 00:44:28.000
Yes, yes, I can do that.

848
00:44:28.000 --> 00:44:31.440
I actually boost that post about the,

849
00:44:31.440 --> 00:44:35.720
if the AI, if AI tools were U.S. states,

850
00:44:35.720 --> 00:44:38.240
and I've gotten a lot of, I mean, not a lot,

851
00:44:38.240 --> 00:44:40.040
but for me, everything is a lot, right?

852
00:44:40.040 --> 00:44:42.120
Like a thousand true plays,

853
00:44:42.120 --> 00:44:43.920
but I'm not sending them anywhere, right?

854
00:44:43.920 --> 00:44:46.200
So right now it's just like, okay, you know,

855
00:44:46.240 --> 00:44:50.080
I'm just kind of putting my name out there.

856
00:44:50.080 --> 00:44:53.160
So this is connected to rainflow.

857
00:44:53.160 --> 00:44:57.080
So as soon as I have, I have leads coming in,

858
00:44:57.080 --> 00:45:00.040
there should be populating in rainflow.

859
00:45:00.000 --> 00:45:07.520
I wanted to well that's that's my my lead magnet email sequence that I don't have an email yet.

860
00:45:08.160 --> 00:45:17.920
And then what else I have here just my my participation so I actually introduced myself

861
00:45:17.920 --> 00:45:26.880
so I got 31 likes 19 comments so that's my dog my avatar. Oh that's nice so beautiful.

862
00:45:27.440 --> 00:45:34.800
And you know and then kind of did a survey that asking people what do you want really help with

863
00:45:34.800 --> 00:45:41.680
just trying to get some some input on what could work. I'm debating myself between

864
00:45:43.360 --> 00:45:52.560
school and lean and learn worlds for my for my LMS. I think school is kind of risky because

865
00:45:52.560 --> 00:45:59.760
you know they expose everybody's content to people and and and they don't prioritize the

866
00:46:00.320 --> 00:46:05.600
the education they prioritize the groups and the community so I'm not so thrilled with school but

867
00:46:05.600 --> 00:46:16.480
it's cheap and I'm actually using learn worlds and I I think I'm going to I'm going to to use

868
00:46:16.480 --> 00:46:22.560
that one it's going to be it's going to be free for a while because I heard from the lord because

869
00:46:22.560 --> 00:46:28.560
I was like thinking oh my gosh what am I what am I going to charge and how is it going to look like

870
00:46:28.560 --> 00:46:34.400
and then I got this direct word that the lord told me don't charge so for a while it's going

871
00:46:34.400 --> 00:46:42.880
to be free just kind of creating community and where that goes that's it. Great work

872
00:46:43.680 --> 00:46:49.840
and I like that. I have one question. I don't remember if you showed me your your actual

873
00:46:50.960 --> 00:47:01.040
freebie. I did last week yeah okay my my it's a an ebook about eight minutes about

874
00:47:01.920 --> 00:47:07.840
artificial intelligence. I got it I got it I remember now okay in Spanish yeah okay cool

875
00:47:08.560 --> 00:47:14.240
awesome. Why not use Rainflow to host the courses as LMS because I'm an educator and I've been doing

876
00:47:14.240 --> 00:47:22.400
online learning for thousands of years and I'm very picky about my LMS and Rainflow doesn't have

877
00:47:22.400 --> 00:47:31.040
all the bells and whistles that that these LMS have so I thought about that yes cool cool.

878
00:47:32.240 --> 00:47:36.480
I didn't know this about about school you mentioned that people can they can get your

879
00:47:36.480 --> 00:47:42.800
content and share and stuff. I don't know they they do see everybody sells this content like

880
00:47:43.680 --> 00:47:48.720
like they are promoting if you go search for an artificial intelligence in Spanish

881
00:47:49.440 --> 00:47:54.960
they can they can see a lot of courses and they are taking yours but they can still

882
00:47:54.960 --> 00:48:00.160
see the offers from others even if you are if you are a private community.

883
00:48:01.360 --> 00:48:05.600
Oh you will have to be a private community but I'm not going to be charging so I don't know.

884
00:48:06.560 --> 00:48:14.240
But you you can do private for free as well in school. Let me find out I'm yeah yeah like

885
00:48:14.240 --> 00:48:19.520
basically like they just go by invitation and then like people would not discover your community

886
00:48:19.520 --> 00:48:25.280
unless you invite them. But they will discover other communities. They will discover other

887
00:48:25.280 --> 00:48:31.040
communities. That's what I don't want because I'm not I mean. I see I see yeah it makes sense

888
00:48:31.040 --> 00:48:42.160
makes sense to thousands of courses yeah more more research cool cool thank you awesome thank

889
00:48:42.160 --> 00:48:50.240
you Julie. I just had a general question I haven't quite got through all the modules and so maybe

890
00:48:50.240 --> 00:48:54.960
it's in there I just wanted to kind of get a little bit of your feedback on like when we're

891
00:48:54.960 --> 00:49:01.840
starting our new lead form ad the metrics and so forth that we're supposed to be kind of watching

892
00:49:01.840 --> 00:49:07.120
and looking for milestones at because this is a brand new thing that we're offering and so I just

893
00:49:07.120 --> 00:49:14.240
kind of want to get that insight if that's not in the modules from you. Yeah I can I can help with

894
00:49:14.240 --> 00:49:19.280
that for sure. Do you want do you want me do you want to share your screen so I can take a look at

895
00:49:19.280 --> 00:49:25.280
your I actually haven't started running it yet and I'm still I got it finishing out the the test so

896
00:49:26.400 --> 00:49:33.680
generally speaking really I got it I got it I think when when Stephen is going over he does

897
00:49:33.680 --> 00:49:38.640
share like numbers that you want to you want to look up like hey I want I want to achieve at least

898
00:49:38.640 --> 00:49:45.360
like this number but the reason we don't give very specific is because it really depends like from

899
00:49:45.360 --> 00:49:52.400
offer to offer because I'll explain what I mean by that so let's say that for you maybe acquiring

900
00:49:52.400 --> 00:49:59.040
a customer like you could afford it's kind of like the the example I shared with Orlando earlier

901
00:49:59.040 --> 00:49:59.840
it's you can

902
00:50:00.000 --> 00:50:05.760
acquire a customer, like a lead for $10. And then you know that if you get 10 leads,

903
00:50:05.760 --> 00:50:12.240
it will convert into a $1,000 product, hypothetically. So 10 leads at $10,

904
00:50:12.240 --> 00:50:17.520
it means like you're going to spend $100 per acquisition for a customer.

905
00:50:18.400 --> 00:50:23.040
So that would be your number and is the number that you are satisfied with, you can run.

906
00:50:23.040 --> 00:50:28.160
So this means like, as long as your ads are getting $10 per lead, you can like blow it out

907
00:50:28.160 --> 00:50:34.160
and you're going to get a lot of customers. So, but let's say that for a day, $10 is a lot because

908
00:50:34.160 --> 00:50:39.520
her product is a, let's say $100 product. So this means she would break even, right?

909
00:50:39.520 --> 00:50:47.040
So it really depends on your business. But now as far as like click-through rates and other numbers

910
00:50:47.040 --> 00:50:54.640
that doesn't matter, your product or anything, those are like universal. And then we have some

911
00:50:54.640 --> 00:51:00.320
numbers that we want to look like to get. So for instance, for click-through rate would be,

912
00:51:00.320 --> 00:51:05.360
you want to have your ads running and getting at least 1% click-through rate.

913
00:51:05.360 --> 00:51:12.400
So that is important. At least 1% click-through rate. Let me go to Meta Ads

914
00:51:17.520 --> 00:51:19.280
to find the other numbers for you.

915
00:51:24.640 --> 00:51:43.600
Hold on because I have a lot of different accounts.

916
00:51:44.560 --> 00:51:58.560
One sec,

917
00:52:08.960 --> 00:52:12.560
Let me share my screen.

918
00:52:12.960 --> 00:52:19.520
So let's see this scaling campaign. I'll use that as an example.

919
00:52:33.280 --> 00:52:36.720
So another thing is like your cost per click.

920
00:52:36.720 --> 00:52:41.600
But we have a good one that you so you see like the click-through rate from all of our ads.

921
00:52:41.600 --> 00:52:47.280
It's like super, this is like very high, like 10% click-through rate is insane.

922
00:52:47.920 --> 00:52:54.880
And not every single creative is going to be able to get to get to this point.

923
00:52:54.880 --> 00:52:57.360
But you always want to aim to at least 1%.

924
00:52:58.560 --> 00:53:01.680
Now, cost per click, you want to you want to find this.

925
00:53:02.560 --> 00:53:06.960
You want to aim for always a lower cost per click.

926
00:53:07.520 --> 00:53:09.600
And let me see cost per link page.

927
00:53:09.600 --> 00:53:10.160
Where is it?

928
00:53:14.560 --> 00:53:18.320
I want to find, oh, this is another click-in performance.

929
00:53:18.320 --> 00:53:28.720
Yeah, the difference here as well from you're going to have click-through rate.

930
00:53:28.720 --> 00:53:29.760
Where is click-through rate?

931
00:53:32.080 --> 00:53:34.320
Yeah, click-through rate CTR all.

932
00:53:34.320 --> 00:53:38.720
This means like all time since you started running your campaign.

933
00:53:38.720 --> 00:53:40.400
This is also a good number to have.

934
00:53:40.400 --> 00:53:44.560
Because sometimes we look at one week frame like period.

935
00:53:44.560 --> 00:53:46.800
And then we see, let's say, a lower click-through rate.

936
00:53:46.800 --> 00:53:49.680
And we think that that number is the final number.

937
00:53:49.680 --> 00:53:56.640
But essentially, like the all gives us what is our average, which I think is pretty good.

938
00:53:56.640 --> 00:53:57.520
Here, click-through rate.

939
00:53:57.520 --> 00:54:03.840
This is like what is my click-through rate on the time frame that I have up here.

940
00:54:03.840 --> 00:54:07.680
And this is all like doing all time that we have been running this.

941
00:54:07.680 --> 00:54:08.400
So that is good.

942
00:54:12.400 --> 00:54:13.120
Click-all.

943
00:54:13.120 --> 00:54:15.840
So you want to find the cost per click.

944
00:54:15.840 --> 00:54:21.040
So sometimes you might be getting like a lot of clicks in clicks-all, right?

945
00:54:21.040 --> 00:54:24.240
But your cost per click here might be like a lot.

946
00:54:24.800 --> 00:54:28.080
So in that case, you have two ads creative.

947
00:54:28.720 --> 00:54:30.960
You and let's say they are pretty similar.

948
00:54:30.960 --> 00:54:33.440
And they're spending quite similar amount.

949
00:54:33.440 --> 00:54:37.600
I would always go to the one that is getting me a lower cost.

950
00:54:38.480 --> 00:54:39.280
And more leads.

951
00:54:40.080 --> 00:54:40.880
So that helps.

952
00:54:41.680 --> 00:54:43.440
And let me see what else.

953
00:54:44.320 --> 00:54:50.320
And ultimately, like the numbers that you're going to always be looking at is cost per lead.

954
00:54:50.320 --> 00:54:55.920
So it shows us cost per result, which is this cost per result.

955
00:54:55.920 --> 00:54:59.840
If you can see here, we have this three new three campaigns like they have.

956
00:55:00.000 --> 00:55:07.200
really high cost because we just launched them and it takes time to to get like to go down this one

957
00:55:07.200 --> 00:55:13.520
is already going down which is great for us it's like any anywhere from 50 below but this is

958
00:55:13.520 --> 00:55:20.560
purchase is not lead okay um the difference between that is essentially like cost per result is the

959
00:55:20.560 --> 00:55:25.280
type of campaign you're running so maybe you're going to run a campaign to book a call or maybe

960
00:55:25.280 --> 00:55:30.800
you're going to run a campaign to uh to buy something which means like it's a purchase right

961
00:55:30.800 --> 00:55:38.640
so your result might be a lead um um a buyer a call it depends right so in our case it's

962
00:55:38.640 --> 00:55:47.440
cost cost per purchase and let me see i think focusing on those on those three cost per lead

963
00:55:48.080 --> 00:55:54.240
click to rate those two i think in my in my in my opinion like those are the most important one

964
00:55:54.240 --> 00:55:57.920
cost per lead and click to rate but also link clicks is also important

965
00:55:58.960 --> 00:56:03.360
focusing on that that'll get you ahead of like a lot of people that

966
00:56:03.920 --> 00:56:06.240
they they cannot interpret those numbers

967
00:56:09.840 --> 00:56:14.720
okay can you can you repeat the three again because i i didn't quite feel that i got

968
00:56:14.720 --> 00:56:20.560
all three i know you did the cost per cost per i said cost per lead but it's essentially cost

969
00:56:20.560 --> 00:56:25.760
per result in your case with the form is going to be cost per lead then click-through rate

970
00:56:26.880 --> 00:56:33.920
and cost per click it's called cpc cost per click okay and obviously the lower on all of

971
00:56:33.920 --> 00:56:40.400
those the better so if we are running multiple ads no no no click-through rate the higher the better

972
00:56:40.400 --> 00:56:46.960
oh yeah cost per lead and cost per click uh the lower the better yeah okay and a click-through

973
00:56:46.960 --> 00:56:55.200
rate you want to aim to get at least one percent okay and above if you if you're getting less than

974
00:56:55.200 --> 00:57:02.080
that um there's definitely something wrong with the ad and usually um if you're not getting like

975
00:57:02.080 --> 00:57:07.680
the click-through rate is pretty low this means the ad is not attractive enough and is not making

976
00:57:07.680 --> 00:57:12.160
people excited about that offer to make the conscious decision to click that basically

977
00:57:12.720 --> 00:57:21.200
so click-through rate low means ad is not is not grabbing attention enough you want to work

978
00:57:21.200 --> 00:57:31.200
on the copy and the actual design of the ad and high high um cost like high lead cost is probably

979
00:57:31.760 --> 00:57:36.400
connected to so let's say you have a high click-through rate but your cost per lead is

980
00:57:36.400 --> 00:57:42.240
really high there's some variables it depends on the on the niche like your market as well

981
00:57:42.880 --> 00:57:50.400
um that can that can impact but also it might be that the copy is not lending with people so

982
00:57:50.400 --> 00:57:55.920
they're seeing they're engaging they they like the creative but the copy is not lending with that

983
00:57:55.920 --> 00:58:03.120
audience so you might want to work on the copy remember to show oh my goodness uh hold on hold

984
00:58:03.120 --> 00:58:10.400
on hold on thank you i don't okay i would guys i know we are at the top of the hour if you have to

985
00:58:10.960 --> 00:58:17.600
jump off you can jump off i'm gonna i'm gonna find that also it'll not be um long

986
00:58:17.600 --> 00:58:23.520
it's about like five minutes i'm able to show you guys 10 minutes max um

987
00:58:27.280 --> 00:58:28.160
let me find it

988
00:58:34.880 --> 00:58:35.760
okay i found it

989
00:58:35.760 --> 00:58:59.200
yes i i can i can do that um so um context this was a presentation i did in san diego

990
00:58:59.200 --> 00:59:04.480
i don't know if some of you guys were there um in january february i don't remember now

991
00:59:04.480 --> 00:59:10.320
this was basically like the concept like how to create viral ads and this is a case study from ads

992
00:59:10.320 --> 00:59:18.640
that we use to grow a figure i took it to to 350k in six months so it's basically like find the the

993
00:59:18.640 --> 00:59:24.480
actual ad you want to take inspiration from you want to check their engagements their comments

994
00:59:24.480 --> 00:59:29.520
like let's say in in facebook library you want to open see if people are commenting if the comment

995
00:59:29.520 --> 00:59:35.520
is good all of that and then next is like i'm going a little bit fast because i want to spend

996
00:59:35.520 --> 00:59:41.680
more time on the actual creative with you guys but framing uh slash the the actual language of

997
00:59:41.680 --> 00:59:47.440
the ad and then finding patterns so let's say you when you are doing a market research do you you

998
00:59:47.440 --> 00:59:54.480
want to find the pattern let's say your um your competitor is using a lot of uh let's say as far

999
00:59:54.480 --> 00:59:59.760
as language go this is for uh 40 plus years old so you want to find those patterns

1000
01:00:00.000 --> 01:00:03.920
And because that means like if they,

1001
01:00:03.920 --> 01:00:07.840
I'll use one example of ours.

1002
01:00:07.840 --> 01:00:09.640
I honestly forgot the name of the brand,

1003
01:00:09.640 --> 01:00:11.400
but they're one of our competitors.

1004
01:00:11.400 --> 01:00:16.400
And we know that they are pushing about 300 ads a day.

1005
01:00:16.760 --> 01:00:18.760
So this means that they are spending

1006
01:00:18.760 --> 01:00:21.440
at least a million dollars per month on ads.

1007
01:00:21.440 --> 01:00:24.720
So they are essentially like spending money

1008
01:00:24.720 --> 01:00:26.800
that we don't have to spend

1009
01:00:26.800 --> 01:00:30.160
because they're already doing that research for us

1010
01:00:30.160 --> 01:00:32.560
because we see the patterns, right?

1011
01:00:32.560 --> 01:00:35.920
So essentially we get inspiration from it

1012
01:00:35.920 --> 01:00:37.840
and then we do our own spin.

1013
01:00:39.800 --> 01:00:41.640
Next is like how,

1014
01:00:41.640 --> 01:00:43.520
and then once you find all of this,

1015
01:00:43.520 --> 01:00:46.160
it's like how can I create this for my own business?

1016
01:00:47.360 --> 01:00:48.920
What you guys are gonna see,

1017
01:00:48.920 --> 01:00:50.600
these are like inspirations.

1018
01:00:50.600 --> 01:00:54.520
And then on the right side is like what I was able to create.

1019
01:00:54.520 --> 01:00:55.840
So inspiration here,

1020
01:00:55.840 --> 01:00:59.560
this was a content on an Instagram page.

1021
01:00:59.560 --> 01:01:00.440
It said like, bro,

1022
01:01:00.440 --> 01:01:01.800
I want to start a business with AI,

1023
01:01:01.800 --> 01:01:03.280
but everything is paid.

1024
01:01:03.280 --> 01:01:05.360
And then it had like all the ideas and everything.

1025
01:01:05.360 --> 01:01:06.200
On the right side,

1026
01:01:06.200 --> 01:01:08.040
this is actually the competitor I was talking to you guys.

1027
01:01:08.040 --> 01:01:10.520
It's called Cursive or Curse IV.

1028
01:01:10.520 --> 01:01:11.880
I don't know how they call it.

1029
01:01:11.880 --> 01:01:13.840
You guys probably know.

1030
01:01:13.840 --> 01:01:16.560
So they're spending like millions on ads.

1031
01:01:16.560 --> 01:01:17.680
And I got the idea.

1032
01:01:17.680 --> 01:01:18.520
I was like, okay,

1033
01:01:18.520 --> 01:01:22.320
like how can I spin this to like our AFIG AI toolkit?

1034
01:01:22.320 --> 01:01:25.880
So regular content that went viral,

1035
01:01:25.880 --> 01:01:26.720
plus this.

1036
01:01:28.200 --> 01:01:29.320
I came up with this.

1037
01:01:29.320 --> 01:01:30.400
Let me pause this.

1038
01:01:30.400 --> 01:01:32.240
So this is the after.

1039
01:01:32.240 --> 01:01:34.160
So I want to use AI in my business,

1040
01:01:34.160 --> 01:01:35.000
but everything's paid.

1041
01:01:35.000 --> 01:01:35.960
So I removed the bro.

1042
01:01:35.960 --> 01:01:39.040
It doesn't connect with the audience I'm going for.

1043
01:01:39.040 --> 01:01:39.880
Hey, bro.

1044
01:01:41.240 --> 01:01:44.200
It would not connect as much as some business owners.

1045
01:01:44.200 --> 01:01:46.640
But what I add here is like all of those tools,

1046
01:01:46.640 --> 01:01:50.000
but the total cost is like 548 per month.

1047
01:01:50.000 --> 01:01:52.880
So I'm already like showing the pain.

1048
01:01:52.880 --> 01:01:54.040
Like this is their pain point.

1049
01:01:54.040 --> 01:01:55.960
They want, desired is there,

1050
01:01:55.960 --> 01:01:56.800
but the pain is this.

1051
01:01:56.800 --> 01:01:58.200
It's like so expensive.

1052
01:01:58.200 --> 01:02:01.720
And then, can you guys hear it by the way?

1053
01:02:03.960 --> 01:02:05.200
Then the next slide is like,

1054
01:02:05.200 --> 01:02:07.520
or get all of this for $1.

1055
01:02:07.520 --> 01:02:08.880
Of course, like the dollar is like,

1056
01:02:08.880 --> 01:02:10.720
it's more like a marketing language

1057
01:02:10.720 --> 01:02:11.680
because they pay a dollar,

1058
01:02:11.680 --> 01:02:13.560
but then they get into a subscription.

1059
01:02:13.560 --> 01:02:14.800
We believe our products are like,

1060
01:02:14.800 --> 01:02:17.680
it's so good that if they get it for a dollar,

1061
01:02:17.680 --> 01:02:20.280
they're like, I cannot live without this.

1062
01:02:20.280 --> 01:02:23.400
So that's why we do like for such a low price.

1063
01:02:23.400 --> 01:02:25.800
And then you see like how I got this idea,

1064
01:02:25.800 --> 01:02:27.600
like 15 minutes chat GPT.

1065
01:02:27.600 --> 01:02:29.920
I had like how much it takes for you to basically

1066
01:02:29.920 --> 01:02:32.240
like use those tools, like 15 minutes.

1067
01:02:32.240 --> 01:02:36.000
And this is a winning ad that gave like,

1068
01:02:36.000 --> 01:02:39.520
gain us like a lot of, a bunch of customers

1069
01:02:39.520 --> 01:02:43.120
and just getting like ideas from other.

1070
01:02:43.120 --> 01:02:46.320
So this was like, yeah,

1071
01:02:46.320 --> 01:02:48.520
basically like other companies, viral content

1072
01:02:48.520 --> 01:02:49.920
that this is not an ad.

1073
01:02:49.920 --> 01:02:52.400
It was just something viral, you know?

1074
01:02:52.400 --> 01:02:56.120
So add to same style.

1075
01:02:56.120 --> 01:02:58.440
Business was hard until I found this.

1076
01:02:58.440 --> 01:03:00.920
And then it was like idea to GPT name,

1077
01:03:00.920 --> 01:03:02.880
name for like shop and so on.

1078
01:03:02.880 --> 01:03:05.160
And I was like, I connected to what we sell

1079
01:03:05.160 --> 01:03:06.560
and what we have.

1080
01:03:06.560 --> 01:03:09.440
So business was hard until I found this marketing idea,

1081
01:03:09.440 --> 01:03:10.760
GPT, but it's $20.

1082
01:03:10.760 --> 01:03:12.520
So I kept with that same thing.

1083
01:03:12.520 --> 01:03:14.880
Like everything's expensive, total cost.

1084
01:03:16.560 --> 01:03:18.400
I'll pass it over.

1085
01:03:18.400 --> 01:03:22.720
Oops, oh my goodness.

1086
01:03:22.720 --> 01:03:24.320
Yeah, business was hard until I found this.

1087
01:03:24.320 --> 01:03:27.880
By the way, this presentation had a name copy.

1088
01:03:27.880 --> 01:03:29.760
So I was like, I couldn't find the original.

1089
01:03:29.760 --> 01:03:31.360
So I hope there's nothing wrong in this one,

1090
01:03:31.360 --> 01:03:32.480
but it should be okay.

1091
01:03:34.440 --> 01:03:37.480
And then when, yeah, now it's easy.

1092
01:03:37.480 --> 01:03:39.040
So now you'll see the price is different.

1093
01:03:39.040 --> 01:03:41.800
This one was like $25 one time from the member special.

1094
01:03:41.800 --> 01:03:44.520
This was like, right when we started selling this,

1095
01:03:44.520 --> 01:03:46.840
we're testing different price points,

1096
01:03:46.840 --> 01:03:48.480
but the idea was still the same.

1097
01:03:51.640 --> 01:03:52.840
Exactly, same one here.

1098
01:03:52.840 --> 01:03:56.720
Like, bro, I don't have a team to start my business.

1099
01:03:56.720 --> 01:03:59.680
So in this case, the reason I didn't use this hook,

1100
01:03:59.680 --> 01:04:01.320
but I changed the apps.

1101
01:04:01.320 --> 01:04:03.920
I chose the apps that were more like trendy

1102
01:04:03.920 --> 01:04:05.920
and connected to what we do.

1103
01:04:05.920 --> 01:04:08.840
And I was looking for business owners

1104
01:04:08.840 --> 01:04:10.000
that they actually have a team.

1105
01:04:10.000 --> 01:04:14.800
So using a headline like this would not make sense to me,

1106
01:04:14.800 --> 01:04:16.800
but business was hard until I found this.

1107
01:04:16.800 --> 01:04:18.600
It makes sense.

1108
01:04:18.600 --> 01:04:20.760
If you guys see as well,

1109
01:04:20.760 --> 01:04:23.600
this and this old ad, this other one,

1110
01:04:23.600 --> 01:04:26.320
I had this headline, but this ad worked super well.

1111
01:04:26.320 --> 01:04:28.920
So what I did was I just switched the creative

1112
01:04:28.920 --> 01:04:31.560
and I kept the same hook because it worked.

1113
01:04:31.560 --> 01:04:34.960
So I duplicated what it worked and try it again.

1114
01:04:34.960 --> 01:04:35.960
And it worked again.

1115
01:04:36.960 --> 01:04:40.360
And then same here, the exact same.

1116
01:04:40.360 --> 01:04:42.760
Next one, this was the inspiration,

1117
01:04:42.760 --> 01:04:44.480
AI VFX masterclass.

1118
01:04:44.480 --> 01:04:47.280
This is more like for who is into filming

1119
01:04:47.280 --> 01:04:52.560
and doing those VFX stuff.

1120
01:04:52.560 --> 01:04:54.080
I saw that, I was like, this is pretty good.

1121
01:04:54.080 --> 01:04:55.760
This was from a friend.

1122
01:04:55.760 --> 01:04:57.560
And I was like, I'll completely spin it

1123
01:04:57.560 --> 01:04:59.360
to the A3 guide toolkit.

1124
01:05:00.000 --> 01:05:02.860
So AI Business Tools was 25 for a dollar,

1125
01:05:02.860 --> 01:05:04.260
like Friday special.

1126
01:05:04.260 --> 01:05:08.340
This ad, it worked like so well.

1127
01:05:08.340 --> 01:05:11.400
And now I wanna touch base on the,

1128
01:05:11.400 --> 01:05:14.200
done is better than perfect, this is for you Chrissy

1129
01:05:14.200 --> 01:05:15.840
and Orlando and myself.

1130
01:05:15.840 --> 01:05:18.360
I would never post an ad like this ever.

1131
01:05:18.360 --> 01:05:21.240
Guys, I would not post this because to me,

1132
01:05:21.240 --> 01:05:23.200
this is not good, okay?

1133
01:05:23.200 --> 01:05:25.460
This is not great, it's not my style.

1134
01:05:25.460 --> 01:05:29.340
But I learned through spending like millions of dollars

1135
01:05:29.340 --> 01:05:33.060
on ads that sometimes what we think is beautiful,

1136
01:05:33.060 --> 01:05:35.460
someone else will not think that that thing is good.

1137
01:05:35.460 --> 01:05:37.460
And sometimes what we think is not gonna work,

1138
01:05:37.460 --> 01:05:38.720
it will actually work.

1139
01:05:38.720 --> 01:05:42.220
So I learned that doing multiple creatives,

1140
01:05:42.220 --> 01:05:45.380
it helps me like hit from different angles.

1141
01:05:45.380 --> 01:05:46.960
And sometimes it's gonna hit from an angle

1142
01:05:46.960 --> 01:05:48.300
that you didn't even expect.

1143
01:05:48.300 --> 01:05:50.080
And this was it.

1144
01:05:50.080 --> 01:05:53.020
November was our best month so far.

1145
01:05:53.020 --> 01:05:55.620
And because of like this ad.

1146
01:05:55.620 --> 01:05:57.420
And guys, I'm sharing this with you guys.

1147
01:05:57.420 --> 01:06:00.980
This is not, if I go to our meta ads, this is there.

1148
01:06:00.980 --> 01:06:04.060
Like, it's not something that I'm sharing with you guys

1149
01:06:04.060 --> 01:06:06.380
that I did, I don't know, five years ago.

1150
01:06:06.380 --> 01:06:09.460
No, like this is active, like we are actively using.

1151
01:06:09.460 --> 01:06:12.540
In matter of fact, some of you maybe are here today

1152
01:06:12.540 --> 01:06:14.300
because you saw some of these ads.

1153
01:06:15.260 --> 01:06:17.020
So you know it works.

1154
01:06:18.960 --> 01:06:20.700
Next one, this was in Portuguese.

1155
01:06:20.700 --> 01:06:21.980
This was the inspiration.

1156
01:06:22.340 --> 01:06:24.180
Maybe you're gonna be able to read it

1157
01:06:24.180 --> 01:06:26.620
because it's similar to Spanish.

1158
01:06:26.620 --> 01:06:30.380
So I saw the clock and I was like, I'm ticking.

1159
01:06:30.380 --> 01:06:31.720
I like this idea.

1160
01:06:31.720 --> 01:06:33.180
I like the cards in the back.

1161
01:06:33.180 --> 01:06:35.020
Maybe this is like,

1162
01:06:35.020 --> 01:06:37.500
it's hard to explain your creative process,

1163
01:06:37.500 --> 01:06:40.020
but I'm trying to explain like how I think

1164
01:06:40.020 --> 01:06:41.640
when I'm seeing those things.

1165
01:06:41.640 --> 01:06:46.100
So like maybe this could be our AFAI toolkit cards here.

1166
01:06:46.100 --> 01:06:47.200
And then a timer here.

1167
01:06:47.200 --> 01:06:50.100
And then I use a hook that is already proven.

1168
01:06:50.100 --> 01:06:51.220
And I did this.

1169
01:06:51.220 --> 01:06:53.540
So after Black Friday special,

1170
01:06:53.540 --> 01:06:56.300
I added this, our AFAI toolkit.

1171
01:06:56.300 --> 01:06:59.740
And guess, the hook, this ad was the best performing one.

1172
01:06:59.740 --> 01:07:03.140
So I used the same hook as that ad, just in this.

1173
01:07:03.140 --> 01:07:05.420
And with time, you guys are gonna start seeing

1174
01:07:05.420 --> 01:07:07.180
that when you find something that works,

1175
01:07:07.180 --> 01:07:08.340
you double down on that.

1176
01:07:08.340 --> 01:07:10.940
You just change slightly the creative

1177
01:07:10.940 --> 01:07:14.620
and that usually continues working.

1178
01:07:14.620 --> 01:07:16.500
That's the whole secret.

1179
01:07:16.500 --> 01:07:18.940
Another one I did was for,

1180
01:07:18.940 --> 01:07:23.940
so Russell Brunson, this was from my marketing agency.

1181
01:07:24.420 --> 01:07:27.820
They had this funnel challenge

1182
01:07:27.820 --> 01:07:29.960
that they had with Deadman Demon.

1183
01:07:29.960 --> 01:07:34.620
And they asked my help with running those ads on Instagram.

1184
01:07:34.620 --> 01:07:35.780
So Facebook, they are killers,

1185
01:07:35.780 --> 01:07:39.380
but they didn't know how to run that on Instagram.

1186
01:07:39.380 --> 01:07:42.060
And when I saw this, I was like, this is great,

1187
01:07:42.060 --> 01:07:44.720
but it looks so boring in my opinion.

1188
01:07:44.720 --> 01:07:46.340
It looks so boring

1189
01:07:46.340 --> 01:07:50.020
because we wanna attract more people.

1190
01:07:50.020 --> 01:07:51.460
What I did was like,

1191
01:07:51.460 --> 01:07:53.300
this guy's way more famous than Russell.

1192
01:07:53.300 --> 01:07:54.780
Russell is famous, but like,

1193
01:07:54.780 --> 01:07:56.700
if you are in the marketing world,

1194
01:07:56.700 --> 01:07:58.660
if you're an entrepreneur, like great.

1195
01:07:58.660 --> 01:08:00.580
But this guy, he's from Shark Tank

1196
01:08:00.580 --> 01:08:03.300
and a lot of people knows him much more than Russell.

1197
01:08:03.300 --> 01:08:05.900
So I leveraged his face instead of Russell.

1198
01:08:05.900 --> 01:08:07.300
And then I did like Shark Tank celebrities

1199
01:08:07.300 --> 01:08:10.740
doing a free challenge to help people create a business.

1200
01:08:10.740 --> 01:08:12.460
As simple as this,

1201
01:08:12.460 --> 01:08:16.460
the result was we got over 20,000 leads for this campaign,

1202
01:08:16.460 --> 01:08:17.979
which is like insane.

1203
01:08:19.819 --> 01:08:22.580
Another one was Brendan Dawson,

1204
01:08:22.580 --> 01:08:26.500
his business partner from Cardone Ventures,

1205
01:08:26.500 --> 01:08:28.020
Brent Cardone.

1206
01:08:28.020 --> 01:08:30.580
And so he had his book launch,

1207
01:08:30.580 --> 01:08:32.620
the Nine Figure Mindset.

1208
01:08:32.620 --> 01:08:35.260
And this was the way that they were promoting.

1209
01:08:35.260 --> 01:08:37.060
It's okay if you promote something like this,

1210
01:08:37.060 --> 01:08:38.939
but usually the people that are gonna engage

1211
01:08:38.939 --> 01:08:41.779
is if they know you and they like you.

1212
01:08:42.300 --> 01:08:46.859
It's not gonna be pushed to an outside audience at all.

1213
01:08:46.859 --> 01:08:50.420
So what I did here was I took the concept

1214
01:08:50.420 --> 01:08:53.819
from inside his book and I created a content

1215
01:08:53.819 --> 01:08:56.100
that was connected to Instagram,

1216
01:08:56.100 --> 01:08:58.180
more like native to the platform.

1217
01:08:58.180 --> 01:09:01.500
So our study found that 99% of success

1218
01:09:01.500 --> 01:09:04.300
depends on this simple thing.

1219
01:09:04.300 --> 01:09:07.180
And now, and like multiple.

1220
01:09:07.180 --> 01:09:08.420
So you see the difference in likes,

1221
01:09:08.420 --> 01:09:10.620
like 10K likes versus this,

1222
01:09:10.620 --> 01:09:13.819
and then 6K likes, comments as well.

1223
01:09:13.819 --> 01:09:15.660
It's a lot different.

1224
01:09:15.660 --> 01:09:19.260
And the materials is like, number one, do a live audit.

1225
01:09:19.260 --> 01:09:21.500
And then this is like, it was already in the book.

1226
01:09:21.500 --> 01:09:22.660
The content is awesome.

1227
01:09:22.660 --> 01:09:25.859
They were just like not knowing how to market.

1228
01:09:25.859 --> 01:09:27.100
And at the end, it's like,

1229
01:09:27.100 --> 01:09:30.260
hey, comment 10X and I'll send you.

1230
01:09:30.260 --> 01:09:31.819
And the result was basically,

1231
01:09:31.819 --> 01:09:36.020
this was the top number one bestselling on Amazon.

1232
01:09:36.060 --> 01:09:38.939
So it's like getting one constant

1233
01:09:38.939 --> 01:09:41.060
and just switching slightly

1234
01:09:41.060 --> 01:09:45.500
and making a few native, like naturally for that platform.

1235
01:09:49.020 --> 01:09:50.100
And that was it.

1236
01:09:50.100 --> 01:09:52.100
And then like, this was from the workshop

1237
01:09:52.100 --> 01:09:56.380
and we were supposed to create something together there,

1238
01:09:56.380 --> 01:09:59.060
but that was the presentation guys.

1239
01:09:59.060 --> 01:09:59.900
And I hope.

1240
01:10:00.000 --> 01:10:08.320
by you guys seeing this it opens a little bit your mind to where like to find uh inspiration

1241
01:10:08.320 --> 01:10:12.240
and when you see an ad when you see something that is cool like how you can frame it to your

1242
01:10:12.240 --> 01:10:20.800
own business um and yeah that was like those ads are the ones responsible for making over 350k in

1243
01:10:20.800 --> 01:10:32.160
six months yeah cool um the doctor gold lady you had a question

1244
01:10:35.200 --> 01:10:38.800
would you be able to take a quick peek i know we're over time but would that be

1245
01:10:38.800 --> 01:10:45.280
okay with everybody or we have to do that next time yeah yeah let's do it okay thank you so much

1246
01:10:45.280 --> 01:10:52.640
oh yeah please lower my hand that's fine and i'm that person that needs the help i've been

1247
01:10:52.640 --> 01:10:58.880
in practice 25 years so i don't honestly always know social media so like even sharing i'm just

1248
01:10:58.880 --> 01:11:03.200
learning that part so thanks for your patience with me so at the bottom in the center oh there

1249
01:11:03.200 --> 01:11:09.280
you go nice yeah drew told me to be one with the source and not be afraid of it because i was

1250
01:11:09.280 --> 01:11:16.000
afraid to click buttons so i realize it's yeah and one thing also i'm working on is so for those

1251
01:11:16.000 --> 01:11:21.040
who don't know me because i wasn't here last week i'm a doctor smiley they call me but i'm

1252
01:11:21.040 --> 01:11:27.440
dr gold i'm a board certified medical doctor family medicine specialty and also registered

1253
01:11:27.440 --> 01:11:33.840
yoga teacher and i came up with a book called seven habits of extremely happy people so i'm

1254
01:11:33.840 --> 01:11:38.400
trying to market the book i honestly haven't really marketed it came out during covid so

1255
01:11:38.400 --> 01:11:44.000
even drew said just come up with a new edition for all that stuff um i'm trying to get to my

1256
01:11:45.040 --> 01:11:48.400
maybe drew can help me i just want to bring up i sent you an email drew

1257
01:11:50.720 --> 01:11:57.280
go to the top and do search huh so many different chats going i know but right now it has the audio

1258
01:11:57.280 --> 01:12:02.720
that how do i even move that so i can get to my top oh i see okay just scroll upward on the left

1259
01:12:02.880 --> 01:12:07.600
yeah no i got it now okay yeah i was just in the way okay so here let me just bring it up now

1260
01:12:09.120 --> 01:12:16.240
okay so i'm gonna i don't know if you guys can see it but uh where is the book so this is what

1261
01:12:16.240 --> 01:12:22.480
i came up with i'm trying to get better obviously this is chat but um i wrote a book on happiness

1262
01:12:22.480 --> 01:12:29.200
i had a dark story where i had a condition with my eyes so it was lyme's disease and uveitis

1263
01:12:29.200 --> 01:12:34.880
and then i from laughter and joy i found that it can reduce pain because i was in a lot of pain

1264
01:12:35.440 --> 01:12:41.840
and i was in my 20s and they doctors said i could lose my vision so thank god um i found this

1265
01:12:41.840 --> 01:12:45.920
natural because they just put me on steroids and all the prescription medicines were causing me

1266
01:12:45.920 --> 01:12:51.120
side effects and long-term problems from the side effects so i was gaining a lot of weight and

1267
01:12:51.120 --> 01:12:58.000
everything so i want to share for me especially timely with all the wars going on a lot of stuff

1268
01:12:58.000 --> 01:13:03.840
bring people together collectively and as a yoga teacher too so using joy as an itis for pain

1269
01:13:03.840 --> 01:13:07.600
relief it actually can lower blood pressure i have patients getting off their blood pressure

1270
01:13:07.600 --> 01:13:12.480
medicines with this and normalizing blood sugars and even weight loss because we tend to make

1271
01:13:12.480 --> 01:13:23.920
better decisions when we feel better that is so cool sorry i was too concentrated on you i'm sorry

1272
01:13:24.720 --> 01:13:29.440
yeah and i can speak more i don't want to over speak because i want to honor everybody's time too

1273
01:13:30.480 --> 01:13:35.920
you're good so this you're going to use as a lead magnet is that what you you said yeah and and

1274
01:13:35.920 --> 01:13:40.800
honestly i've come up with protocols so my next big um well we already have it done we just have

1275
01:13:40.800 --> 01:13:47.200
to market it it's called wellness university so i do see patients right now as a medical doctor

1276
01:13:47.200 --> 01:13:52.640
in my practice i do more holistic care where i actually get patients off medications i've been

1277
01:13:52.640 --> 01:13:57.680
doing this for 25 years and a lot of patients say dr bill we want to see but i either can't

1278
01:13:57.680 --> 01:14:04.000
afford it i do take hsas and care credit but they're having financial issues and also i'm not

1279
01:14:04.000 --> 01:14:12.320
you know i can only see so many people even online so i want to go global where i can give my

1280
01:14:12.320 --> 01:14:17.280
protocols out to people and again it wouldn't be considered personal medical advice but then i could

1281
01:14:17.280 --> 01:14:23.200
start having workshops where i can educate people on simple just really i'll share just one example

1282
01:14:23.200 --> 01:14:29.120
a lot of women are getting the double chin just kiss the heavens and that ties into the christian

1283
01:14:29.120 --> 01:14:34.720
but we think of just lifting up our body helps with blood flow to the brain it's just something

1284
01:14:34.720 --> 01:14:40.240
that you can do takes maybe a second but it'll help your posture i also have people rise up and

1285
01:14:40.240 --> 01:14:45.120
just stretch because we're on zoom calls so long so i stand up and just stretch from side to side

1286
01:14:45.120 --> 01:14:51.040
so i have exercises to beat when you're on zoom a lot just you can do to keep it simple it doesn't

1287
01:14:51.040 --> 01:14:57.440
take a lot my target market is midlife women and men who are just getting older and they don't

1288
01:14:57.440 --> 01:14:59.920
want to feel their age they want to feel young they want to feel strong

1289
01:15:00.000 --> 01:15:07.280
they want to look strong and feel look young too and I show them ways to tone up your bat wings and

1290
01:15:07.280 --> 01:15:12.480
your double chin and your you know the belly fat because there's stuff you can do and it can protect

1291
01:15:12.480 --> 01:15:20.000
you long term even with the hormones. I'm doing a talk on understanding hormones. Nice. Quick

1292
01:15:20.000 --> 01:15:26.640
question the the freebie they're gonna get is it's a copy of your book and it's a digital copy yeah?

1293
01:15:27.200 --> 01:15:34.080
Yes. Okay. Now should I charge $1.99? That was the other question because sometimes people

1294
01:15:34.080 --> 01:15:38.640
value it if there's a charge or they're more likely to spend it so I was going to think of

1295
01:15:38.640 --> 01:15:44.240
just a small price to charge for it. Yeah why not you can split test you could do like both

1296
01:15:44.240 --> 01:15:51.360
campaigns one at a $1.99 and then the other one free. Okay. I would do so the the creative looks

1297
01:15:51.360 --> 01:16:00.880
good but it looks like it's the format is not one by one which is like square to format or four by

1298
01:16:00.880 --> 01:16:06.640
five so maybe run it to chat to PT and ask like hey can you make this one by one so it's native

1299
01:16:06.640 --> 01:16:14.160
to to meta ads and four by five so you have or maybe even nine by sixteen because that is like

1300
01:16:14.880 --> 01:16:22.240
the big format to have both when you run Facebook and I would do it another version if you can with

1301
01:16:22.240 --> 01:16:32.000
with some mock-ups so that kind of like shows the some of the pages as a as a mock-up with the

1302
01:16:34.320 --> 01:16:36.320
like maybe a kindle or a

1303
01:16:37.280 --> 01:16:44.000
an iPad or something that shows that as well. We do have that on my website I'm going to just

1304
01:16:44.000 --> 01:16:49.520
bring that up really quickly to golay.com hold on give me one more second

1305
01:16:55.840 --> 01:17:00.320
and then my we have we hired somebody who's also doing our Rainmaker to help us

1306
01:17:00.400 --> 01:17:08.080
and she's been godsend so here's our my website and I'm going to the

1307
01:17:14.000 --> 01:17:20.800
see you also click on shop I think it's rendered on the shop page too it's on the shop page okay

1308
01:17:21.520 --> 01:17:26.160
so it comes in paperback and then it has like the e-picture copy of all that stuff

1309
01:17:26.640 --> 01:17:29.920
I don't know can everybody see it or is there a background yeah

1310
01:17:33.520 --> 01:17:36.400
so we have that little headphone I actually like that quite a bit

1311
01:17:37.600 --> 01:17:44.160
yeah I like that because it also it gives an idea of like what they're getting I mean creative one

1312
01:17:44.160 --> 01:17:50.080
is already good I don't I don't think you need to change just the the size but I'll definitely do

1313
01:17:50.080 --> 01:17:57.600
another one and maybe if you're running a paid and a organic not organic but you're gonna pay

1314
01:17:57.600 --> 01:18:03.040
regardless but one is paid and one is a freebie I would probably like two creators for each

1315
01:18:04.400 --> 01:18:10.720
just to test and see which one is gonna perform best okay I love doing these honestly I just love

1316
01:18:10.720 --> 01:18:16.080
the that's like getting my creative side you know sometimes in medicine it's so paperwork and other

1317
01:18:16.080 --> 01:18:22.400
stuff I love just creating more pictures color and all this stuff it's just fun for me I can tell

1318
01:18:22.400 --> 01:18:27.840
you that's awesome I remember the the other one you guys had as well it was like I still remember

1319
01:18:27.840 --> 01:18:33.520
in the middle it split the the ad in the middle and then one side was university something the

1320
01:18:33.520 --> 01:18:39.200
other side I remember it was something similar to yeah here it is for the bright eyes course that I

1321
01:18:39.200 --> 01:18:46.160
created too this was for the eye health and so that was just bright eyes I'm the one of our lead

1322
01:18:46.160 --> 01:18:51.440
person is working a social media manager on that she didn't put testimonials so I told her to start

1323
01:18:51.440 --> 01:18:57.600
adding that and what people are saying and who's this course for so it's just the first draft that

1324
01:18:57.600 --> 01:19:05.840
she gave us but I'm gonna fix this up I just got it great and this is now this is now within

1325
01:19:05.840 --> 01:19:11.520
rain flow by the way we had we were using a platform called system io before and we transitioned

1326
01:19:11.520 --> 01:19:16.720
away from that when we got into rain flow so this is the first one great made that transition

1327
01:19:16.720 --> 01:19:25.680
and now that's actually the the lead page within my dagoli.com within ray flow awesome awesome yeah

1328
01:19:25.680 --> 01:19:30.160
and then I just want to show you last thing and this is just something I came up with right now

1329
01:19:30.160 --> 01:19:35.920
but it's just somebody who is you know lead magnet for the bright eyes if they're tired of

1330
01:19:35.920 --> 01:19:40.800
readers or cheaters there's something you can do that doesn't have to get worse you can actually

1331
01:19:40.800 --> 01:19:45.280
improve your eye health it's again for people who want this obviously there's some people like I'll

1332
01:19:45.280 --> 01:19:50.320
just use my readers but the problem is your eye health won't get better they're cheap the glasses

1333
01:19:50.320 --> 01:19:55.840
are not going to help your eyes your eye muscles work so this is in three minutes a day you can do

1334
01:19:55.840 --> 01:19:59.760
this exercise so I might change the title and just you click the image

1335
01:20:00.000 --> 01:20:02.800
Can you click the image?

1336
01:20:02.800 --> 01:20:03.800
Oh, yes.

1337
01:20:03.800 --> 01:20:04.800
Sorry.

1338
01:20:04.800 --> 01:20:05.800
Thank you.

1339
01:20:05.800 --> 01:20:06.800
Cool.

1340
01:20:06.800 --> 01:20:07.800
Oh, now I see.

1341
01:20:07.800 --> 01:20:08.800
Sorry about that.

1342
01:20:08.800 --> 01:20:09.800
Awesome.

1343
01:20:09.800 --> 01:20:10.800
I like that too.

1344
01:20:10.800 --> 01:20:11.800
Yeah.

1345
01:20:11.800 --> 01:20:12.800
That looks great.

1346
01:20:12.800 --> 01:20:13.800
Yeah.

1347
01:20:13.800 --> 01:20:16.960
So then you can start not, you know, and then I thought another ad would be like where

1348
01:20:16.960 --> 01:20:21.680
your glasses, you can't find them where they're broken and you're like, well, thank God for

1349
01:20:21.680 --> 01:20:22.680
bright eyes.

1350
01:20:22.680 --> 01:20:26.600
You could use that to help improve.

1351
01:20:26.600 --> 01:20:31.640
And I have testimonials of people not needing their glasses anymore, including myself.

1352
01:20:31.640 --> 01:20:32.680
Amazing.

1353
01:20:32.680 --> 01:20:33.760
That's awesome.

1354
01:20:33.760 --> 01:20:34.760
That's awesome.

1355
01:20:34.760 --> 01:20:35.760
Yeah.

1356
01:20:35.760 --> 01:20:37.280
This is also good to go.

1357
01:20:37.280 --> 01:20:38.280
I like that.

1358
01:20:38.280 --> 01:20:39.280
Cool.

1359
01:20:39.280 --> 01:20:40.280
Yeah.

1360
01:20:40.280 --> 01:20:41.280
Great work.

1361
01:20:41.280 --> 01:20:42.280
Yeah.

1362
01:20:42.280 --> 01:20:45.440
If anybody wants it to, if you guys want to beta test it, just always let me know because

1363
01:20:45.440 --> 01:20:47.200
I know we're on screen times.

1364
01:20:47.200 --> 01:20:53.040
So even there's little things, it gives little health habits that can produce eye strain

1365
01:20:53.040 --> 01:20:55.440
that can help the eye flexibility too.

1366
01:20:55.440 --> 01:21:01.480
And just, you can start to see the fine print without, you know, the glasses, if you're

1367
01:21:01.480 --> 01:21:09.360
looking at your bottles or fine print, you're not having to go like this all the time.

1368
01:21:09.360 --> 01:21:17.240
If you're young, we know you're fine, but for now, but no, but this is something that

1369
01:21:17.240 --> 01:21:18.240
can help you.

1370
01:21:18.240 --> 01:21:19.240
You do them.

1371
01:21:20.240 --> 01:21:25.000
They've can help with driving, but then you can take this into your forties, fifties,

1372
01:21:25.000 --> 01:21:28.200
sixties, you know, as you get older.

1373
01:21:28.200 --> 01:21:29.200
Yeah.

1374
01:21:29.200 --> 01:21:35.880
I mean, if you, if you guys want, and if you guys are willing to share in the community,

1375
01:21:35.880 --> 01:21:36.880
that'd be awesome.

1376
01:21:36.880 --> 01:21:37.880
That'd be amazing.

1377
01:21:37.880 --> 01:21:39.440
Yeah, no, I'm a hundred percent.

1378
01:21:39.440 --> 01:21:40.800
Drew can just give you codes.

1379
01:21:40.800 --> 01:21:43.880
We're working on the final touches because we have to upload it now.

1380
01:21:43.880 --> 01:21:44.880
It was in system IO.

1381
01:21:44.880 --> 01:21:47.040
So we're just uploading now to Rainmaker.

1382
01:21:47.040 --> 01:21:49.240
So we just have to make sure the codes work.

1383
01:21:49.240 --> 01:21:50.240
Awesome.

1384
01:21:50.240 --> 01:21:51.240
Cool.

1385
01:21:51.240 --> 01:21:52.240
Guys, thank you so much.

1386
01:21:52.240 --> 01:21:53.240
Cause you've been amazing.

1387
01:21:53.240 --> 01:21:57.760
Thank you for all your support and all the people on the call.

1388
01:21:57.760 --> 01:21:59.320
I want to thank you all.

1389
01:21:59.320 --> 01:22:01.560
Yeah, I'm here for that guys.

1390
01:22:01.560 --> 01:22:08.720
And I'm very excited for building this with you guys and looking forward to continue building

1391
01:22:08.720 --> 01:22:10.960
strong and helping you guys.

1392
01:22:10.960 --> 01:22:13.440
I'm here for you.

1393
01:22:13.440 --> 01:22:14.440
Thank you.

1394
01:22:14.440 --> 01:22:15.440
Thank you.

1395
01:22:16.040 --> 01:22:22.860
Guys, you have a great Thursday, rest of your Thursday, and I will see you all next week.

1396
01:22:22.860 --> 01:22:24.320
I have my hand up.

1397
01:22:24.320 --> 01:22:25.320
Bye-bye.

1398
01:22:25.320 --> 01:22:28.320
See you.