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♪ It's touch it, bring it, babe, watch it, turn it, leave it, it's done, come at it, take no budget, take no budget, take no budget ♪

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All right, we're keeping on our theme of robot songs, I might run out by tomorrow, though.

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All right, welcome everybody, we got day three of the first AI hired challenge, let me turn this down, we're getting everyone in from the waiting room, getting the live stream all getting going.

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If you're watching Inside the Rainmaker fam app, awesome, but you can totally join us on Zoom if you want to interact, ask questions, we'd love to have you on today, it's going to be another power hour, okay, we're going to go quick today, jump in there, right in.

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And so far, let me just see here, if you guys can see me, so far we've done a lot, okay, and you guys are action takers, I feel like we have not seen the level of action taking, yeah, we've done this challenge once a month, different versions of it,

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but we've done this about once a month since January, and you guys are definitely winning, if we had to put all the challengers up against each other, this is like team winners over here, like, just highest show up rate, highest take action rate,

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like I've seen you guys posting in the community, hey, I did the thing, I got the thing done, I published my first pickaxe, you know, like, so way to go, you're doing the work, that's how you get the result, you actually show up and do the work, so way to go being here,

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and we're getting yourself a pat on the back. Now for my early birds, right on at the top of the hour, we've got to reward you guys, we're going to do a prize, okay, we're going to do a prize here.

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Giovanni, that song is called Technologic, by the way, it's by Def Punk, it's an oldie, but a goodie, okay, so let's do a prize, if you know a robot song, okay, drop it in the chat, it needs to be a robot-themed song,

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I did Domo, what was that one called, Mr. Roboto, okay, day one, day two, we did Robot Rock, day three, we did Technologic, I need more options for tomorrow, okay, so drop, ooh, intergalactic, beastie boys, let's go, that could be good, interval, okay, I don't know this one, I'm going to have to look these up,

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keep going, okay, we got two prize enters, everyone's like Googling this right now, Google it real quick for me, okay, better yet, ask AI, okay, we got to stop using Google, you know, we just got to ask AI,

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I actually did ask AI, I just like, it came some good ones, Robot Rock, okay, okay, this is a hard prize to enter to win, okay, all right, I'm going to go, I'm going to go with Brenda, she was the first one, intergalactic,

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I think that's beastie boys, that's a good one, okay, so Brenda, you're going to be our first winner of the day, we're going to do some more prizes today,

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but we're going to give you the eight figure AI toolkit for a year, Brenda, I'll put a link in the chat in just a second here, just to claim that prize,

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but let's do another one, I'll make this one easier, okay, you guys are now just finding like chat TPT woke up slowly, I was like, oh yeah, okay, so let's do an easier one, okay, so drop a take, drop a break through, you've had during the challenge

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in the chat, okay, like something you've learned, or like man that was an aha moment, or hey I did the thing, like drop something that stuck out to you over the last three days in the chat, we'll do one more eight figure AI giveaway,

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this is something that's you know worth a few hundred dollars the annual subscription, we're going to hook you up with that, and I'll put a link in the chat for the winners in just a second here, grab that link,

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okay perfect, okay, all right, someone said I did the thing, let's go, someone said Megan said I set up my freebie tool, Patty said how easy it's been to apply what you're teaching, that's great, Amy said the wingman right can do my website boom, that's awesome,

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Jamie said pickaxe, agent building, recipe ingredients, discovering pickaxe, using pickaxe, I know pickaxe is kind of a hidden gem, isn't it, it's amazing, and they do actually weekly office hours twice a week,

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Tuesdays and Thursdays, so you can hop on with Nathaniel the founder, and get help with pickaxe specifically, so that's pretty awesome.

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Okay, let me pull a winner, I'm going to close my eyes, I'm going to scroll up, we're going to choose one here, okay, this was, oh I went too far I'm in the robot song, so let me go down.

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Okay, this was JM, okay, said discovering pickaxe, so JM, and then before I said earlier you guys are the winners for today on the eight fake AI toolkit, we might do a couple more giveaways at the end but I did put that prize winner form as well as you guys did.

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So make sure you fill that out and then our customer support team will like basically cancel your subscriptions, don't freak out if it says you're canceling it.

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So you'll be good to go off to the races with 8-fig AI.

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And we have seen a lot of questions in the inbox around 8-fig AI.

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A lot of you guys have access to it because you're VIPs or you got the free trial yesterday.

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Let me just really quickly show you the magic inside this toolkit because like I could talk about it for a long time.

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But I just don't at the beginning because we want to get right into the content.

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But this thing definitely use this thing for your business.

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We like the story with this is like we grew a really big business, but then we had a really hard couple years, you know, and laid off a hundred people and really like AI was the thing that kept us going.

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And in that season, like we kind of took all the stuff that we learned in growing an 8-figure business and productized it.

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We made AI tools that were like, man, this is how we did a VSL.

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That's a video.

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So this is how we did lead gen on Instagram.

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This is how we grew on Instagram.

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700,000 followers, we took all those playbooks and SOPs and we basically made them into AI tools so that we could operate with a way smaller team and still serve all the people we are serving.

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There's a lot of tools on there around like savings even like we had a so much software subscriptions and things like that.

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So we created this tool called the tech stack savings reducer, okay?

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You literally can like upload the tools you're using it here and it'll help you come up with ideas on ways to save money, right?

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This financial section is definitely a gold mine.

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This one right here, the P&L protector.

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This is like what I wish I knew growing a business looking back.

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Like I now run my business off of the strategies that are in here and it's a really simple way.

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If you're like kind of like eyes glaze over when you start digging into the numbers and you want a really simple way to run your business and be profitable.

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Run your P&L's or your financials through here.

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You can upload stuff and you can click this little file thing, upload it and it'll give you some great feedback on things to watch out for and actually compares your margins based on what's normal in your industry.

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So if you're in construction management or you're in you know online sales and coaching like they're just very different margins and different industries.

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And so it actually looks at kind of like the industry wide average margins and helps coach you based on what it's seeing in your business.

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In that financial thing, there's also one called the actually you know what we move now on, but if you are a home tech home owner, anyone any homeowners and business owners here, you better check this tool out.

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Okay, at least before your trials over, but I think if you do this while your trials on you should stay subscribed to it for the whole year because it's going to pay for the whole year.

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If you're a homeowner and you own a business and you're not already doing this strategy that this tool will help you do, I get literally will save you probably three to $4,000 at minimum, sometimes up to 10 to $15,000.

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Depending on your home, okay, but really cool strategy you can do and actually helps you set the whole thing up legally with all the contracts and tracker sheets.

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If you ever were to be audited, this is a totally legit tax strategy that a lot entrepreneurs do.

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I learned this from a financial advisor that only works with entrepreneurs.

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I do in a million dollars a year or more in profit.

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Right.

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So if you want to learn some of the top tax strategies, this is one.

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Okay.

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I can just keep going, but I've just done one section here.

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Someone asked for a budget buddy the other day, so we just whipped it up with the wingman.

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Okay.

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So I haven't battle tested this one yet, but it is in there in the marketing side.

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I know you guys love those leads.

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Okay.

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This one is our VSL video script writer.

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If you don't have a VSL for your business, it's a very powerful marketing asset.

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This is a short video.

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Think of it like a mini webinar.

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That's like four to five minutes that takes from like someone from like not knowing you to being like, dang, I need to talk to this person.

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And this VSL script writer, like you could just go to chat to you and ask for a VSL.

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It'll get you like a B plus VSL.

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Okay.

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This VSL, now you guys know how these work.

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I can like kind of nerd out with you in the knowledge docs.

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Okay.

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Of this tool are 20 scripts from 20 different businesses doing a million dollars a month or more with VSL's.

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Right.

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We've done $12 million in our business with a VSL and I have lots of peers and I just asked them, hey, can we use your scripts in here and they're all in here.

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Okay, so like this thing is like in the market real time data of what's working right now with VSL's, it's in the brain of this thing.

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So you can just tell it, hey, I'm this type of business, help me write a VSL and just rant at it for a little bit and it's going to crank out something that's just just a powerful first draft.

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It's going to be awesome for you.

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And I'll tell you like, I have a buddy that's selling multiple $35,000 programs a week.

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Okay.

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And his VSL is not anything fancy.

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It's literally him audio, audio only, anyone like not like being on camera.

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Okay, he's not on camera for his VSL.

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It's literally just him talking into his phone like he just recorded a memo and they put white, a white screen up and just black text on the screen.

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Right.

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Just transcribed what he was saying.

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That's the VSL, but it's a very powerful VSL.

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It catches people.

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It's just intriguing and he keeps them going just with audio.

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So the marketing one, I love that one. Um, let's see here, the irresistible offer

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architect. Uh, this is something we're actually doing with our cohort. That's

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going through our program right now. They're on this week where we go into

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offer. Here's a spot for creation. Um, and, uh, uh, we basically put some of the

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world's best marketers, uh, brains into this tool. Okay. So Alex or Mosey, Russell

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Brunson, J. Abraham, Dan Kennedy, Marine folio, uh, Steven Bartlett, Jenna

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Kutcher, all my training on irresistible offer creation is in here. And it's

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kind of fun. You could put your offer in here and say, Hey, like, I'm this type of

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business and I sell this type of thing. And you can actually click master mind

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mode and like these people will have a discussion about your offer together,

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which is kind of fun. So it's like Russell's like, we need to add more

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urgency, you know, and then like Alex is like, you know, so I take it, right? So

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like they're all just kind of fighting over your offer, which is kind of fun

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to click that button and you can, uh, you can have them just give you ideas. But I

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always run offers here because it's like, Oh yeah, duh, like I know this stuff.

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I've read the books, you know what I mean? But like just hearing it again. It's

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like, Oh yeah, I should change that. I could, I could add a little more, um, like

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risk reversal to my offer. Right. I could add a little bit more, um, time to

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result, like, or less time to result into my offer. And so it gives you ideas.

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It's an incredible tool. Um, and I use it all the time in our business. Um, okay,

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I'm not going to go through all these, but again, hiring and firing for some of

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you right now, like you might be where I was a couple years ago, where that

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overhead is getting kind of high. If you have a big team and you're kind of

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feeling the squeeze right now, it's kind of normal. Like a lot of you are going

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through that. I'd recommend this tool for you, the two step team optimizer. Okay.

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There's two questions you can ask about every member on your team that'll

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really help you tell the truth about what's going on. And it's a really

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helpful way to, um, optimize your team and figure out like who needs to go

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forward and who needs to go. I know it's hard to have a conversation about that,

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but this tool really helped us out. And we created this in that season where we

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did have to really lean the team out, unfortunately, you know, and then if you

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do have to do that and you want to leave people, you know, uh, you want to,

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you want to let people go in a loving way. We have a tool that'll help you with

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that. Um, so, uh, you see a little heart there. Okay. So a lot of times, you

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know, when we had to let you go, it was always really hard conversations, but

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there's a way to do it in a loving way. And this tool will give you literally

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the script. All right. Um, okay. So check it out. Of course, you get the AI

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saving section. So you have a lot of different AI tools down here. If you

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like cloud, you can use that if you like chachi, but you can use that. This

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make money section is definitely a gold mine. Um, there's like a Reddit post

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generator. If you want to start ranking with chat, uh, chat GPT and some of these

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AI tools being active on Reddit for your brand is really powerful. And, uh,

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this tool, it used felt this form and it'll help generate posts for you. Um,

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we also have in that section, I talked about my live event promoter. Probably

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my most used tool for writing email sequences. Um, and then this one's great

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too. The website, uh, analyzer, just put your website in here. Like we, we

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have a new, uh, site here. Actually, I can't tell you guys it yet. So, um, but

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let me put in, um, we've learned from an AI for companies. Okay. AI for

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companies.com use put in a website here and it's going to go look at your

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website and it actually looks at kind of the code on your website and just

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looks for ways that can optimize to be better found on the internet by people

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searching for different keywords. And it also looks for ways you can increase

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conversions, right? Hey, you know, let's put this above the fold, which means at

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the top of the website, let's, you know, uh, hey, this button isn't clickable. Like

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did you know that your button is broken? Like it'll look for those types of

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things and it'll give you feedback on what to change. And like it's honestly

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hard to get a plus on this thing. So I'm kind of afraid what's going to give me

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back for my own website. Because this website's brand new. We just created this

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like, uh, like branded website. And so who knows who knows? Okay. So it's going

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through the website right now. It's going to give me all this stuff. Pretty sweet.

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All right. So we got to get into the core content, but hopefully you got excited

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if you won that thing or you're a VIP and you have this for a dollar for the next

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little bit. And then it's just a, um, just a low monthly recurring. It comes with

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unlimited credits. And you guys also got the expansion pack. If you're a VIP,

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you got like the full expansion pack, which people in the past have paid

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like $120 just for that expansion pack. But you guys basically have all the

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tools, there's 50 tools in there. And our goal is to actually, uh, have a hundred

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tools in there by the end of the year. So we're like constantly putting out

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tools when we see problems that we can solve with AI. We just build it and we

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just push it into your account. So stay a subscriber, uh, for a long time,

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hopefully forever. Okay. And we're just going to keep putting tools in there.

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That's my shameless plug for my own top software. Okay. Um, pretty cool. And I'm

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showing you how to build this software this week. So you can go build one of

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these for yourself, for your own clients. Um, just pretty incredible. All right.

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Let's go. All right. Say ready. If you're ready, we're going to jump into day three

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officially. And, uh, I realized,

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Thank you, U-Clads.

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Oh, you're amazing.

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You got it for me.

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- Yeah, I got it.

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- Sweet.

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Okay, not my whole screen, okay?

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Not my whole screen, let's see.

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Let's do the little screen.

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Do you guys see my overwhelming desktop?

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I gotta clean that again.

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I did write an AI like script

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that would clean my desktop from time to time.

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And I think it broke because my desktop was,

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like I just take screenshots too much, you know?

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And just like 1,000 screenshots.

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So I had a script that goes through every day

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and just delete screenshots.

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Oh my gosh.

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All right, I gotta fix that.

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All right, here we go.

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So today we're talking about the no funnel AI lead machine.

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All right, having a no funnel low cost lead machine

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is the number one way for family first entrepreneurs

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to really create staple and predictable income.

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When you're just kind of word of mouth

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or hope of prayer marketing, you have high highs and low lows,

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you ride that roller coaster.

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But if you have a predictable way

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where leads are coming into your business every day,

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remember that earlier is better concept.

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It just creates a ripple effect where it creates stability

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or if you have stable leads coming in every day,

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you're gonna have stable sales coming in on the back end, okay?

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And so this is really the way in 2026

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to scale without burning out

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from all these scattered all over the place strategies.

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If you can just focus here and get it running

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and just dial it in, this is gonna change everything, okay?

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So if you're ready to generate high quality leads,

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we're gonna get into that today.

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Yesterday, we talked about how to create an AI asset,

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something that's gonna get you a low lead cost, okay?

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Now you can generate leads in any way,

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but the way we're doing right now with these AI tools,

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it's just catchy, it's just hot.

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Like AI is just hot right now.

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So if you can do something, just a little AI-ified,

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I don't know if you've noticed,

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everyone's just slapping AI on everything.

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Well, it's 'cause it's working, right?

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So if you can do that, even if you don't call it AI,

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like it's just gonna bring your lead cost down.

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And if you've been kind of afraid to run ads before,

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I'll tell you, they have gotten a lot easier.

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And organic, we love organic, going alive on social media,

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posting and trying to go viral.

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And we definitely have frameworks and teachings around that,

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but it just takes a lot of time.

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It takes a lot of time to gain traction.

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And, but with ads, you can get immediate feedback,

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which I really like.

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Like you can know within the same day,

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if you nailed it or not.

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And with organic, it just like takes a long time

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to figure that out, okay?

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So I like feedback loops being shorter.

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'Cause as an entrepreneur, we just need to try stuff

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and try stuff and try stuff, and then something works, right?

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And then we're like, okay, let's go, you know?

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And so I like to just let me learn faster.

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Okay, I'll just spend $5, $10 on an ad and I'll know, you know?

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So also, ads really are now very affordable

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in that you can start at a low budget.

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On certain platforms, like TikTok,

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I think the lowest is $50 a day.

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But on meta, which is where we're gonna recommend you start,

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it's $5 a day is the minimum.

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So you can start really low

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and if it's working, scale it up, right?

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Could you risk $5 a day for a week

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to test something this week?

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I think you could, right?

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Now, they're also predictable.

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When it's dialed in, like you really like, again, like,

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if there's any media buyers in here that run Facebook ads,

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I'm sorry for what I'm about to say, okay?

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But Facebook ads are getting easier.

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I used to pay someone to do this and I love, I did it myself

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till we got to, you know, about seven figures

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and I've done a hired someone.

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And they were doing my ads for like two, three years.

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And now I'm doing the ads again,

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me and you guys are sharing the responsibility

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'cause honestly, it's gotten a lot easier.

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And it's kind of gotten to the point

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where it doesn't have to be this crazy thing.

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It's like once you get it working,

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like you just let that AI work for you

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and it just, it works.

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Like it just working.

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Like we don't check the ads every day anymore.

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We just kind of know they're working

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and we just, we keep an eye on them.

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You know, from time to time,

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we'll refresh the creative or something like that.

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So they are getting easier.

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So if you're paying someone to do ads,

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that's totally fine, but like you can do this yourself.

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Okay.

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And the key is just tune it right from the start.

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If you can like follow some of the things I'm teaching,

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you're just gonna get a big leg up with advertising.

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Now we said this earlier, earlier is better, okay?

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Yesterday, we talked about earlier is better.

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And honestly, these tiny optimizations

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that happen at the very first touch point

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with your customers, they have this ripple effect, right?

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You think about like a river.

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If you change the direction of that river earlier

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in the river, like the end of the river is like miles away, right?

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Because of where you're changing the direction.

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And so when you nail the ad copy, when you nail the targeting,

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when you nail the creative from day one,

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every dollar works harder.

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You attract better quality leads, waste less money, right?

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And this is why paying attention to day matters, okay?

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So here we go, we're gonna jump in.

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What do we need for today to get an ad launched

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for your business, okay?

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We need a lead magnet, which we created yesterday, okay?

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We created that yesterday.

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If you missed yesterday, go back, watch the replay.

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Replays are up till Tuesday.

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If you're a VIP, you get lifetime access to those, okay?

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And you collides, if you're still listening,

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The deal for the VIP is gone, but it's still a deal, okay?

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It's not a crazy price.

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So grab those replays if you haven't already, okay?

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But we got the lead magnet yesterday.

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This is what we call our attraction offer.

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This is our like, you know, like sports illustrated.

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Had like the football phone, right?

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It was like, they're selling magazines, but they had this like football phone.

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When you buy a 12 month subscription, get the football phone.

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This is your attraction offer.

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It's something that stands out like, oh my gosh.

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And it, the key thing is it's targeting a very specific person

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and it's getting them to raise their hands and say, I'm your potential ideal customer, right?

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If you're selling, you know, solar for roofs, like you wouldn't want to do a lead magnet.

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That's like here, here's how to run a profitable garage sale, right?

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Yeah, I guess that would attract homeowners, but like it's not going to attract your ideal fit person, right?

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I'd rather run a lead man that's like, here's how to save, you know, are you considering solar?

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Here's how to save $10,000 on your solar guaranteed, right?

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Like check out my AI tool that helps you do that, right?

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Who's going to opt into that?

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It's going to be the people that are looking at buying solar.

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So you just think about congruency there.

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Just make sure what you're working on yesterday is congruent with the person you want to bring into your full offer.

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OK, second, we're going to need your ad copy.

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We talked about using one of our tools to create them.

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Honestly, you can use any of the tools, but if you were in that like instant digital product

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creator tool, if you were already having a chat about the thing you were making,

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you might as well ask that to help you kind of come up some copy.

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I also like Claude for writing.

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So I like to go down here to the AI saving section, go to Claude right here.

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I really like Claude's writing style.

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And so I sometimes will go to Claude to get some copy for ads.

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Sometimes we'll look at other ads that they're doing well to and we'll model after what's working.

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OK, so you got some ad copy.

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And then the last thing is the ad creative.

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This is a photo or video.

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Photos are honestly easiest, so we just go generate a couple photos.

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In our toolkit, you can use nano banana.

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That's in the AI saving section, nano banana to chat.

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EPT five, a lot of the tools can generate images.

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If you're a e-commerce seller, we have a product photo generator right here

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that can do like lifestyle imagery and awesome stuff.

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So you're going to need some graphics, like some sort of ad.

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And honestly, like just again, member concurrency, make sure that this photo,

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because like the advertising platform uses a lot of AI.

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You could like you could basically just upload a photo and they would they should

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know who this is for.

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OK, if it's like and I know it's kind of like stereotypical, but like, you know,

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like make it for that person.

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OK, if you're serving women, make it feminine.

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OK, if you're serving men, make it masculine.

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Like meta's AI is looking at that.

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And they're like, hmm, this adds super pink and like your unicorns flying across.

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Like let me put it in front of women.

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OK, like I know it's stereotypical.

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I know there's some women that hate unicorns and pink, but like just the AI

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is going to look at your ad and try to put it in front of the right person.

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And if you did run ads back in the day, it was all about finding the right targeting.

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Now that's all dead.

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OK, now all the targeting is done with your photo and your copy.

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OK, so if your copy, the words are calling out your ideal person and the photo is

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attracting that right person, meta will find that right person.

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They the AI is very smart to go, hey, these are the right people for this thing.

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If you found us through an ad, it's because my copy called you out and my photo

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attracted you and we had lots of different photos.

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We did have one with the unicorn on it.

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So some of your unicorn people, you know, you're kind of the unicorn one, you know,

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got her, I don't know.

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But then we had some like robot man ones, you know, and then we had

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some, you know, we just do a lot of variations, but they're all different ads targeting

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different people.

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OK, but for you to start with one person, just focus on one.

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And those are the three elements we need, OK, going into today.

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OK, and they're very easy to create with with AI now, luckily, so easy to create.

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If you like video, you could just shoot a selfie video.

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Videos are performing really well.

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But honestly, like we usually start with just a graphic just because it's easy.

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All right.

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All right, sweet.

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Let's go through the process.

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OK, so now I am talking about running ads on meta when I say meta.

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I mean Facebook, but meta is a company that owns Facebook, Instagram, WhatsApp.

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They also have like a partner network.

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They have threads, so they have lots of places when you run an ad on meta, that

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that ad will show up all over the internet.

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Just think of it like all over the internet, OK?

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And meta is the reason the reason I recommend meta is because they're really

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leading in the advertising space when it comes to AI efficiency.

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And they're getting really good at it.

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That's the new one.

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I emptied the other one.

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Somebody's unmuted here.

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Let me mute him.

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OK, and so we're going to talk about meta.

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I'm not going to go as in depth in like how to set up a meta account and like a

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business page, you know, because.

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So if you don't have one of these, just put this on your list.

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Um, just go to chat CPT and say, how do I set up a meta business manager, right?

402
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You can even go in our, our toolkit and do it.

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Okay.

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So just go to the AI saving section, go to chat TPT or cloth or whatever you

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prefer and just ask it.

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How do I set this up?

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Walk me through.

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Okay.

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You can get a setup.

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It's pretty easy.

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Um, you could do it in 20, 30 minutes.

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All right.

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So that are some prerequisites.

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Uh, but from there, I'm going to teach you this.

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No funnel strategy.

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Cause some of you guys are like, wait, what is he talking about?

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No funnel, right?

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You hear a lot of people talking about online funnels and websites.

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And you might be thinking this is complicated, but the strategy we've

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00:25:40.240 --> 00:25:43.200
been running with our, our high ticket clients, I'm going to tell you right now.

421
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It's this, we're actually using what's called a lead form.

422
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Okay.

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A lead form.

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So if you're writing notes, lead form, just circle that.

425
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Okay.

426
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Now these used to be, um, used to be terrible, to be honest.

427
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Like the results of these, it used to be pretty bad.

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When you ran lead forms on Facebook, um, and I'm going to show you what these

429
00:26:03.280 --> 00:26:03.720
look like.

430
00:26:03.720 --> 00:26:06.080
So when you see it, you're like, Oh yeah, I've seen an ad like that, right?

431
00:26:06.080 --> 00:26:07.280
You're going to see what it looks like.

432
00:26:07.280 --> 00:26:11.680
Um, but they used to be really bad because like this is, when they came out,

433
00:26:11.680 --> 00:26:14.800
I was like 2020 and I remember running my first lead form.

434
00:26:14.800 --> 00:26:17.040
And I was like, no one's responding my emails.

435
00:26:17.040 --> 00:26:20.320
Like I'm texting these numbers and no one was like, what's going on?

436
00:26:20.320 --> 00:26:26.080
And I realized back then, when you did a lead format, so lead format, it just, um,

437
00:26:26.080 --> 00:26:26.760
can you guys see me?

438
00:26:26.760 --> 00:26:27.920
Let me, let me go full screen.

439
00:26:27.920 --> 00:26:28.440
Okay.

440
00:26:28.440 --> 00:26:32.920
Lead format, when someone clicks the ad, it just pops up a little lead form.

441
00:26:32.920 --> 00:26:37.040
That means like a little contact, like fill out their contact right on Facebook.

442
00:26:37.040 --> 00:26:39.000
So they don't leave Facebook.

443
00:26:39.000 --> 00:26:39.360
Okay.

444
00:26:39.360 --> 00:26:44.160
It just pops up random Facebook and, uh, what was happening in the back in the day is

445
00:26:44.160 --> 00:26:45.640
Facebook was trying to make it easy for people.

446
00:26:45.640 --> 00:26:48.120
So it would auto fill their information, right?

447
00:26:48.120 --> 00:26:51.760
And how many of you guys use your best email on Facebook, right?

448
00:26:51.760 --> 00:26:55.920
Like as your Facebook login, like my Facebook login is like my email

449
00:26:55.920 --> 00:26:58.240
from when I was like 13 years old, you know what I mean?

450
00:26:58.240 --> 00:26:59.880
Like it's something I never check.

451
00:26:59.880 --> 00:27:01.440
It's like spam email.

452
00:27:01.440 --> 00:27:03.520
And so Facebook was auto filling people's emails.

453
00:27:03.520 --> 00:27:05.560
And so you just get trash leads essentially.

454
00:27:05.560 --> 00:27:09.240
Like you just, these leads would never see your emails, but Facebook changed

455
00:27:09.240 --> 00:27:11.480
something in the last year that not a lot of people have caught.

456
00:27:11.480 --> 00:27:12.680
They changed two things.

457
00:27:12.680 --> 00:27:15.320
One, you can turn off auto fill, which is really nice.

458
00:27:15.320 --> 00:27:17.960
So people put in actually a good email in there.

459
00:27:17.960 --> 00:27:19.680
And then two, this is the big one.

460
00:27:19.680 --> 00:27:24.720
They turned on, um, own number verification.

461
00:27:24.720 --> 00:27:25.480
Okay.

462
00:27:25.720 --> 00:27:27.760
So you can have name phone number email.

463
00:27:27.760 --> 00:27:31.320
And when they put in their phone number, it texts them a little code

464
00:27:31.320 --> 00:27:35.800
that they have to put into there to actually get past this form.

465
00:27:35.800 --> 00:27:36.400
Okay.

466
00:27:36.400 --> 00:27:38.840
So this means the phone numbers are legit.

467
00:27:38.840 --> 00:27:39.720
Like, you know what I mean?

468
00:27:39.720 --> 00:27:45.120
Like there's no way to put 55555 and fake it just to get your freebie, right?

469
00:27:45.120 --> 00:27:50.920
You get real numbers, real emails, and the lead call just shot through the roof.

470
00:27:50.920 --> 00:27:54.040
But not a lot of people have seen this, but I also want you to hear kind

471
00:27:54.040 --> 00:27:56.240
of the strategy of why we're doing this, okay?

472
00:27:56.240 --> 00:27:59.800
And you got to kind of think, like, think like a bigger picture here.

473
00:27:59.800 --> 00:28:00.160
Okay.

474
00:28:00.160 --> 00:28:06.280
When we send people off of Facebook, okay, when we send people off of Facebook,

475
00:28:06.280 --> 00:28:08.200
actually, I have a, let me show you what it one looks like.

476
00:28:08.200 --> 00:28:08.520
Okay.

477
00:28:08.520 --> 00:28:10.600
So this is what a lead form looks like.

478
00:28:10.600 --> 00:28:12.840
You know, you have your business page here.

479
00:28:12.840 --> 00:28:14.000
This would be your business.

480
00:28:14.000 --> 00:28:15.480
You have your copy.

481
00:28:15.480 --> 00:28:18.960
You have a little bit of like a little bit of copy, then like see more, right?

482
00:28:18.960 --> 00:28:22.640
So just make sure you're calling out your person in the first line.

483
00:28:22.760 --> 00:28:25.440
Cause you see how I'm saying online business right there, okay?

484
00:28:25.440 --> 00:28:26.680
Then see more has more.

485
00:28:26.680 --> 00:28:29.640
Then you have your photo of some sort.

486
00:28:29.640 --> 00:28:32.280
Now I have this like get leads 72 hours.

487
00:28:32.280 --> 00:28:35.960
I mean, this is very much a feminine business type photo.

488
00:28:35.960 --> 00:28:37.040
She's wearing business attire.

489
00:28:37.040 --> 00:28:38.720
It says get leads, you know what I mean?

490
00:28:38.720 --> 00:28:41.040
Like I'm attracting a very specific person with this hat.

491
00:28:41.040 --> 00:28:41.840
Okay.

492
00:28:41.840 --> 00:28:44.280
And then right here, you have like your headline.

493
00:28:44.280 --> 00:28:49.200
And then if they click learn more, you see that it pops up a form that looks like this.

494
00:28:49.200 --> 00:28:49.760
Okay.

495
00:28:49.760 --> 00:28:50.840
It's like, Hey, oh, cool.

496
00:28:50.840 --> 00:28:51.640
Try the tool.

497
00:28:51.640 --> 00:28:52.280
I'm going to try to do it.

498
00:28:52.280 --> 00:28:55.840
They click the button and then it basically opens up a form.

499
00:28:55.840 --> 00:28:56.440
Okay.

500
00:28:56.440 --> 00:28:57.400
That looks like this.

501
00:28:57.400 --> 00:29:02.360
And this is all happening on their phone, right on Facebook and or on on their computer.

502
00:29:02.360 --> 00:29:07.480
They fill out the form and once the form is filled out, there is a thank you page.

503
00:29:07.480 --> 00:29:11.640
And that's where on that thank you page, you can link them and thank you pages right on the form.

504
00:29:11.640 --> 00:29:14.680
You can link them off Facebook at that time to your to your tool.

505
00:29:14.680 --> 00:29:15.640
Okay.

506
00:29:15.640 --> 00:29:19.400
But just to zoom out why this approach dominates.

507
00:29:19.400 --> 00:29:19.840
Okay.

508
00:29:20.760 --> 00:29:22.960
It happens all on Facebook.

509
00:29:22.960 --> 00:29:28.040
And so just know Facebook is tracking every single little thing they do.

510
00:29:28.040 --> 00:29:28.760
Right.

511
00:29:28.760 --> 00:29:31.560
So it knows, you know, let me let me see the room here.

512
00:29:31.560 --> 00:29:31.800
Okay.

513
00:29:31.800 --> 00:29:36.160
It knows Megan, you know, she goes three fourths of the way through the form.

514
00:29:36.160 --> 00:29:40.760
And then Giovanni, like he sees this ad and just keeps scrolling, right.

515
00:29:40.760 --> 00:29:43.400
And then Eli, right.

516
00:29:43.400 --> 00:29:44.960
He goes all the way through the form.

517
00:29:44.960 --> 00:29:49.240
He spends a lot of time on the form and he goes all the way through to the end, right?

518
00:29:49.480 --> 00:29:52.080
Facebook is looking at the 50,000 data points.

519
00:29:52.080 --> 00:29:54.600
It knows on Eli, Giovanni and Megan.

520
00:29:54.600 --> 00:29:56.200
And it's like this person went the furthest.

521
00:29:56.200 --> 00:29:59.560
This person went half and this person and it's you can see everything is happening.

522
00:30:03.360 --> 00:30:03.700
Okay.

523
00:30:03.700 --> 00:30:07.140
You realize data points with Linda's data points with Robert's data points.

524
00:30:07.140 --> 00:30:10.920
And it's finding more people likely to go all the way through the form.

525
00:30:10.920 --> 00:30:12.240
Isn't that crazy?

526
00:30:12.240 --> 00:30:15.300
So when we send people off of Facebook, cause you see a lot of people do that, right?

527
00:30:15.300 --> 00:30:16.980
They run an ad and they're like, go to my website.

528
00:30:16.980 --> 00:30:19.800
Facebook loses visibility, right?

529
00:30:19.800 --> 00:30:22.940
There's some fancy tracking stuff you can do, but it's not perfect.

530
00:30:22.940 --> 00:30:26.600
Anyone that's no more technical and has done this, you know, like when you

531
00:30:26.600 --> 00:30:29.240
send people off Facebook, the tracking kind of sucks.

532
00:30:29.240 --> 00:30:34.320
Like it's just like, you can't, you can kind of tell, you can tell Facebook what

533
00:30:34.320 --> 00:30:34.680
you're doing.

534
00:30:34.680 --> 00:30:38.320
Like, Hey, a purchase came in, you know, but like they, sometimes can't match it up

535
00:30:38.320 --> 00:30:40.480
with the person and they're just not getting good data.

536
00:30:40.480 --> 00:30:42.200
So we really love this strategy.

537
00:30:42.200 --> 00:30:45.960
You get really low cost leads because Facebook can see everything that's happening.

538
00:30:45.960 --> 00:30:49.240
And so they can like know who's sharing it, who's commenting, who's going all the

539
00:30:49.240 --> 00:30:53.000
way through and they just are optimizing, optimizing, optimizing and the form gets

540
00:30:53.000 --> 00:30:56.040
better and better and better at finding your ideal person over time.

541
00:30:56.960 --> 00:30:59.040
And so that's kind of the big strategy.

542
00:30:59.040 --> 00:31:02.160
Why we're doing this right now is like, now we have the phone verification.

543
00:31:02.160 --> 00:31:04.040
We have this native experience.

544
00:31:04.040 --> 00:31:06.720
We're training the algorithm with every person that goes through.

545
00:31:06.720 --> 00:31:08.040
It feels very professional.

546
00:31:08.040 --> 00:31:10.440
We don't have to build a website or anything, right?

547
00:31:10.440 --> 00:31:15.360
It doesn't take any technical ability and it can connect to your back end CRM,

548
00:31:15.360 --> 00:31:19.400
which like, you know, we use a rain flow, which is built on high level, whatever

549
00:31:19.400 --> 00:31:22.760
you're using to collect emails, mail, chimp, whatever you can connect it directly.

550
00:31:23.040 --> 00:31:27.800
So when a lead comes in, it goes straight into your CRM, you know, ready to be marketed to.

551
00:31:27.800 --> 00:31:28.400
Okay.

552
00:31:28.400 --> 00:31:30.720
Um, so pretty, pretty awesome.

553
00:31:30.720 --> 00:31:31.080
Okay.

554
00:31:31.080 --> 00:31:32.560
So the user journey, right?

555
00:31:32.560 --> 00:31:34.880
They're going to see your ad, they're going to click the ad.

556
00:31:34.880 --> 00:31:35.920
The little thing pops up.

557
00:31:35.920 --> 00:31:40.360
They confirm their information and boom, they get your lead magnet, your freebie,

558
00:31:40.360 --> 00:31:44.480
your, your AI tool, whatever that thing is that you're catching their attention with.

559
00:31:44.480 --> 00:31:46.840
It's a super streamlined user experience.

560
00:31:46.840 --> 00:31:50.000
It's very, and this just, it makes the lead costs really low.

561
00:31:50.000 --> 00:31:54.680
We're seeing lead costs under $5, which again, like we haven't seen in a long time,

562
00:31:54.680 --> 00:31:57.200
we have some clients even under a dollar, right?

563
00:31:57.200 --> 00:31:58.760
As far as lead cost goes.

564
00:31:58.760 --> 00:31:59.440
All right.

565
00:31:59.440 --> 00:32:01.920
So I'm going to take you guys actually through a full setup on this.

566
00:32:01.920 --> 00:32:04.680
Like kind of like the speed round of it, if that's okay.

567
00:32:04.680 --> 00:32:10.640
Um, if you, of course want more hands on in that process, you know, we have our,

568
00:32:10.640 --> 00:32:14.360
our, uh, AI business accelerator, where we take you like all the way through this

569
00:32:14.360 --> 00:32:17.040
process over a 14 day process.

570
00:32:17.040 --> 00:32:20.800
We like go in, we like look on workshops and just make sure you're getting it

571
00:32:20.800 --> 00:32:21.200
all right.

572
00:32:21.200 --> 00:32:24.480
So I'm going to kind of do the speed run version of this, but if you want that

573
00:32:24.480 --> 00:32:27.920
more in depth, just, you know, stick around to the end, you can apply to work

574
00:32:27.920 --> 00:32:30.560
with us deeper, but, um, what we're going to do is we're going to go to ads

575
00:32:30.560 --> 00:32:32.960
manager and we're going to just set this up.

576
00:32:32.960 --> 00:32:35.120
And I actually have an ad that I was thinking about setting up.

577
00:32:35.120 --> 00:32:35.840
So I'm just going to do it.

578
00:32:35.840 --> 00:32:37.280
I'm going to just like a working session.

579
00:32:37.280 --> 00:32:37.960
Okay.

580
00:32:37.960 --> 00:32:39.840
And I'll just show you how fast and easy this is.

581
00:32:39.840 --> 00:32:44.240
Um, uh, so ads manager, once you have it, it looks like this, okay.

582
00:32:44.520 --> 00:32:47.880
And, you know, mine looks a little crazy because like we run a lot of ads.

583
00:32:47.880 --> 00:32:49.440
So there's a lot of campaigns, right?

584
00:32:49.440 --> 00:32:51.560
So here's the AI dream team challenge.

585
00:32:51.560 --> 00:32:54.520
Here's 215 of you buying my VIP.

586
00:32:54.520 --> 00:32:55.760
Like that's awesome.

587
00:32:55.760 --> 00:32:58.480
So like if you're here and you found my ad, this is you right here, right?

588
00:32:58.480 --> 00:32:59.040
Okay.

589
00:32:59.040 --> 00:32:59.680
That's pretty cool.

590
00:32:59.680 --> 00:33:02.120
And we spent, you know, about $2,000 a day on this ad.

591
00:33:02.120 --> 00:33:03.560
But again, you don't need to start there.

592
00:33:03.560 --> 00:33:05.320
Like we ramp up into this.

593
00:33:05.320 --> 00:33:05.720
Okay.

594
00:33:05.720 --> 00:33:07.160
So we clicked the create button.

595
00:33:07.160 --> 00:33:08.400
I'm just going to walk you guys through.

596
00:33:08.400 --> 00:33:08.840
Okay.

597
00:33:08.840 --> 00:33:11.720
We're going to choose our campaign objective.

598
00:33:12.080 --> 00:33:14.800
First, uh, this is leads, okay, leads.

599
00:33:14.800 --> 00:33:17.760
This is what's going to activate that special lead form.

600
00:33:17.760 --> 00:33:18.040
Okay.

601
00:33:18.040 --> 00:33:22.400
You can see it's called instant forms right here on, uh, on Facebook.

602
00:33:22.400 --> 00:33:22.880
Okay.

603
00:33:22.880 --> 00:33:24.520
Uh, we're going to hit continue.

604
00:33:24.520 --> 00:33:27.880
Now I'm not going to go through all the naming and stuff and all the things we do.

605
00:33:27.880 --> 00:33:29.120
But this is where you set your budget.

606
00:33:29.120 --> 00:33:31.480
Again, you can start really low, like $5 a day.

607
00:33:31.480 --> 00:33:33.680
And that's pretty much all we do here.

608
00:33:33.680 --> 00:33:37.040
Then we click on next, I should probably go back to my slides.

609
00:33:37.040 --> 00:33:39.480
I, you know, usually we name the campaigns.

610
00:33:39.480 --> 00:33:41.560
But again, for sake of time, I'm just going to go through it.

611
00:33:42.240 --> 00:33:46.040
Once we click next, now we're in the ad set level, okay, the ad set.

612
00:33:46.040 --> 00:33:49.080
Just think like campaign is like, what are we doing here?

613
00:33:49.080 --> 00:33:51.400
Ad set is like, who are we showing this to?

614
00:33:51.400 --> 00:33:52.480
Like who's our audience?

615
00:33:52.480 --> 00:33:54.840
And then the ad is like, what are we showing them?

616
00:33:54.840 --> 00:33:55.360
Okay.

617
00:33:55.360 --> 00:33:59.560
So just to like be really simple, like, what's the goal of our billboard?

618
00:33:59.560 --> 00:34:00.760
What road is it going on?

619
00:34:00.760 --> 00:34:02.000
And what's on the billboard?

620
00:34:02.000 --> 00:34:02.480
Okay.

621
00:34:02.480 --> 00:34:06.280
Um, that's like how you can remember these three kind of terms.

622
00:34:06.280 --> 00:34:06.680
Okay.

623
00:34:06.680 --> 00:34:08.280
Let me, uh, zoom in here.

624
00:34:08.280 --> 00:34:10.480
So it's not, you guys don't have to squint.

625
00:34:11.000 --> 00:34:11.400
All right.

626
00:34:11.400 --> 00:34:15.639
Now right here, conversion location, we want to turn off the website thing.

627
00:34:15.639 --> 00:34:16.760
We don't want to send them to our website.

628
00:34:16.760 --> 00:34:18.600
We just want to keep them on Facebook.

629
00:34:18.600 --> 00:34:19.239
Okay.

630
00:34:19.239 --> 00:34:21.159
So we're going to change that to instant forms.

631
00:34:21.159 --> 00:34:23.600
And we're going to change this to the page that we're using.

632
00:34:23.600 --> 00:34:23.920
Okay.

633
00:34:23.920 --> 00:34:27.360
So on this one, I'll use, um, Chelsea and Steve.

634
00:34:27.360 --> 00:34:27.760
Okay.

635
00:34:27.760 --> 00:34:31.239
So we have a lot of different business pages, just make sure you choose that page.

636
00:34:31.239 --> 00:34:32.480
All right.

637
00:34:32.480 --> 00:34:35.560
Um, and then, uh, come down here.

638
00:34:35.560 --> 00:34:36.920
That's pretty much all we do.

639
00:34:36.920 --> 00:34:38.280
That's all we do.

640
00:34:38.320 --> 00:34:43.239
Now, okay, back in the day on Facebook, you would just be like so obsessing over this

641
00:34:43.239 --> 00:34:48.000
right here, you'd be like, Oh, I got to find, you know, women who like Dave Ramsey,

642
00:34:48.000 --> 00:34:50.719
but don't like pasta because they're gluten free.

643
00:34:50.719 --> 00:34:52.400
And they also like have a golden retriever.

644
00:34:52.400 --> 00:34:55.800
And you'd have to like put in all this really special targeting just to find your

645
00:34:55.800 --> 00:34:56.600
ideal person.

646
00:34:56.600 --> 00:34:59.880
And now, like, like I said, copy and.

647
00:35:01.440 --> 00:35:05.200
So if you write anything down, copy and creative are the new targeting because

648
00:35:05.200 --> 00:35:06.640
the AI is so smart.

649
00:35:06.640 --> 00:35:08.920
So we, we call this open targeting.

650
00:35:08.920 --> 00:35:10.240
It's, it was kind of scary for me.

651
00:35:10.240 --> 00:35:10.680
I'll be honest.

652
00:35:10.680 --> 00:35:13.760
I'm like, you're really just handing the reins to Facebook being like, hey,

653
00:35:13.760 --> 00:35:14.520
show this to anyone.

654
00:35:14.520 --> 00:35:19.560
Even if I had like a, like a female only offer, I would not even put in female

655
00:35:19.560 --> 00:35:22.320
here because I feel like when you, when you put targeting, you're putting

656
00:35:22.320 --> 00:35:23.160
restrictions on it.

657
00:35:23.160 --> 00:35:26.480
And I feel like you pay more, you pay more because like you're like, I really

658
00:35:26.480 --> 00:35:27.400
want to reach this person.

659
00:35:27.640 --> 00:35:30.200
But if you just let Facebook do the work, they will find your person.

660
00:35:30.200 --> 00:35:30.760
Okay.

661
00:35:30.760 --> 00:35:32.480
They will find your person.

662
00:35:32.480 --> 00:35:33.080
All right.

663
00:35:33.080 --> 00:35:35.200
So we don't change pretty much anything.

664
00:35:35.200 --> 00:35:36.320
We call this open targeting.

665
00:35:36.320 --> 00:35:37.920
Like I said, it's gotten a lot easier.

666
00:35:37.920 --> 00:35:41.760
Play is meant so you could, of course, you could say, oh, only run this on

667
00:35:41.760 --> 00:35:42.920
Instagram, right?

668
00:35:42.920 --> 00:35:44.360
Only run this on Facebook.

669
00:35:44.360 --> 00:35:47.320
But I would recommend again, let Facebook just do the magic.

670
00:35:47.320 --> 00:35:49.240
Like let it keep it, keep it open.

671
00:35:49.240 --> 00:35:51.960
If it's going to crush on Facebook, they'll, they'll run it on Facebook.

672
00:35:51.960 --> 00:35:55.000
If it's going to crush on Instagram, they figure it out and they just put

673
00:35:55.000 --> 00:35:56.240
more of the budget towards that.

674
00:35:56.240 --> 00:35:56.680
Okay.

675
00:35:56.920 --> 00:35:57.960
So that's so easy now.

676
00:35:57.960 --> 00:35:59.040
We don't do anything here.

677
00:35:59.040 --> 00:36:03.120
We just like on this tab, all we did was the Facebook page and we might name it

678
00:36:03.120 --> 00:36:04.000
or something like that.

679
00:36:04.000 --> 00:36:05.080
But that's it.

680
00:36:05.080 --> 00:36:05.440
Okay.

681
00:36:05.440 --> 00:36:07.960
Um, you could set an ending.

682
00:36:07.960 --> 00:36:08.360
Okay.

683
00:36:08.360 --> 00:36:10.040
So you could say like set an end date, but I don't know.

684
00:36:10.040 --> 00:36:13.240
I have this like conspiracy theory that if you do that, Facebook things are

685
00:36:13.240 --> 00:36:14.080
going to spend less money.

686
00:36:14.080 --> 00:36:15.160
So they, they hate you.

687
00:36:15.160 --> 00:36:15.360
Okay.

688
00:36:15.360 --> 00:36:18.640
So I just like to pretend like I'm going to run ads forever.

689
00:36:18.640 --> 00:36:20.080
And then I just remember to turn it off.

690
00:36:20.080 --> 00:36:21.720
All right.

691
00:36:21.720 --> 00:36:22.800
So that's the ad set.

692
00:36:22.800 --> 00:36:25.600
Um, the only thing, okay, one caveat.

693
00:36:25.600 --> 00:36:27.360
We got any local businesses in the room.

694
00:36:27.360 --> 00:36:32.000
If you are a local business, okay, Giovanni, um, you're going to want to narrow it

695
00:36:32.000 --> 00:36:32.960
down to your local area.

696
00:36:32.960 --> 00:36:37.080
If you can only serve people in a certain area, that's going to be down here.

697
00:36:37.080 --> 00:36:37.920
Locations.

698
00:36:37.920 --> 00:36:43.600
You click that and then you just like add in, you know, Sacramento, right.

699
00:36:43.600 --> 00:36:45.960
And then you kind of find that city.

700
00:36:45.960 --> 00:36:50.200
See, it says city and you just click that and you can set like the, the boundary.

701
00:36:50.200 --> 00:36:52.320
And it's only going to run into people in that area.

702
00:36:52.440 --> 00:36:55.680
Okay. Um, uh, you can also do zip codes.

703
00:36:55.680 --> 00:36:59.200
Like I know, like, you know, there's sometimes like more fluent zip codes.

704
00:36:59.200 --> 00:37:00.360
You might want to mark it too.

705
00:37:00.360 --> 00:37:02.000
You can do zip codes in here.

706
00:37:02.000 --> 00:37:04.440
I don't know how to, whenever I add these, I don't know how to get rid of them.

707
00:37:04.440 --> 00:37:06.360
So we're stuck.

708
00:37:06.360 --> 00:37:08.640
We're going to run this in Sacramento.

709
00:37:08.640 --> 00:37:10.440
I like the X button doesn't work.

710
00:37:10.440 --> 00:37:12.840
Maybe I have to add United States back.

711
00:37:12.840 --> 00:37:15.320
United States.

712
00:37:15.320 --> 00:37:17.800
States.

713
00:37:17.800 --> 00:37:19.520
Okay, that worked.

714
00:37:19.520 --> 00:37:19.760
Okay.

715
00:37:19.760 --> 00:37:20.800
So I got rid of Sacramento.

716
00:37:21.040 --> 00:37:24.040
You can see when I'm adding these, you can kind of see like how many potential

717
00:37:24.040 --> 00:37:25.960
people are in this audience size.

718
00:37:25.960 --> 00:37:29.840
So when you go down to like smaller cities, you can kind of see what number

719
00:37:29.840 --> 00:37:31.760
of potential people this could reach.

720
00:37:31.760 --> 00:37:32.200
Okay.

721
00:37:32.200 --> 00:37:34.840
Um, this new ask meta thing is new.

722
00:37:34.840 --> 00:37:36.480
This little AI, I think you've been some pop up.

723
00:37:36.480 --> 00:37:39.080
I have not tried it, but I wouldn't probably take it to device.

724
00:37:39.080 --> 00:37:40.360
I'd take my advice.

725
00:37:40.360 --> 00:37:40.680
Okay.

726
00:37:40.680 --> 00:37:41.520
All right.

727
00:37:41.520 --> 00:37:43.680
Let's go to the lead ads section.

728
00:37:43.680 --> 00:37:44.480
Okay.

729
00:37:44.480 --> 00:37:48.160
So, um, uh, okay, I already covered these.

730
00:37:48.160 --> 00:37:49.840
Um,

731
00:37:49.840 --> 00:37:52.000
okay, cool, let's keep going.

732
00:37:52.000 --> 00:37:55.040
So now we want to create the lead form, okay.

733
00:37:55.040 --> 00:37:56.880
We have to create the lead form.

734
00:37:56.880 --> 00:37:58.840
Now this is that little form that pops up.

735
00:37:58.840 --> 00:38:02.480
Think of this like a mini website, but we don't need a website to do this,

736
00:38:02.480 --> 00:38:03.040
which is so cool.

737
00:38:03.040 --> 00:38:08.400
You can test an idea like so fast these days because you can just create a lead form, right?

738
00:38:08.400 --> 00:38:12.920
So just top down here, we're going to choose, um, our Instagram, if it's connected.

739
00:38:12.920 --> 00:38:14.560
If you don't have an Instagram, that's okay.

740
00:38:14.560 --> 00:38:15.320
You don't need one.

741
00:38:15.320 --> 00:38:18.840
You can still run ads on Instagram using your Facebook page.

742
00:38:18.840 --> 00:38:23.280
And then down here, this is where, uh, oops, sorry, I'm going down from the top.

743
00:38:23.280 --> 00:38:28.840
Uh, this is where you choose your, um, is it an image or video or carousel?

744
00:38:28.840 --> 00:38:29.840
That's multiple images.

745
00:38:29.840 --> 00:38:30.120
Okay.

746
00:38:30.120 --> 00:38:32.400
Well, that keeps glitching down for me.

747
00:38:32.400 --> 00:38:32.840
Sorry guys.

748
00:38:32.840 --> 00:38:33.840
This is your creative.

749
00:38:33.840 --> 00:38:39.680
This is where you're going to upload your image or your video for the graphic people that

750
00:38:39.680 --> 00:38:41.840
did a graphic, do that for the video people do a video.

751
00:38:41.840 --> 00:38:46.240
I have a video I actually want to try here, so I'm going to just upload that real quick.

752
00:38:46.240 --> 00:38:46.240
Okay.

753
00:38:46.240 --> 00:38:48.320
So I'm going to just upload that real quick.

754
00:38:48.320 --> 00:38:49.320
Okay.

755
00:38:49.320 --> 00:38:51.200
So oh man, glitching out on me.

756
00:38:51.200 --> 00:38:52.200
Okay.

757
00:38:52.200 --> 00:38:57.600
So I had this post on Facebook, um, I'm logged in this Chelsea right now because we have

758
00:38:57.600 --> 00:38:59.280
her connected that account.

759
00:38:59.280 --> 00:39:00.280
Okay.

760
00:39:00.280 --> 00:39:01.120
But I, I had this post on Facebook.

761
00:39:01.120 --> 00:39:03.360
I did the other day that did really well.

762
00:39:03.360 --> 00:39:04.840
Like you can see my average post.

763
00:39:04.840 --> 00:39:08.120
This is me trying to lead Jen for this challenge or comments.

764
00:39:08.120 --> 00:39:09.120
Very sad.

765
00:39:09.120 --> 00:39:10.120
Okay.

766
00:39:10.120 --> 00:39:13.140
But this one, 300 comments.

767
00:39:13.140 --> 00:39:14.140
Okay.

768
00:39:14.140 --> 00:39:15.840
So something here just hit, you know?

769
00:39:15.840 --> 00:39:18.480
And so I was like, okay, let's turn that into an ad.

770
00:39:18.480 --> 00:39:22.440
So I'm uploading this video and I'm going to do just the same copy basically.

771
00:39:22.440 --> 00:39:26.440
I'm not going to do the breakdown thing, but I'm pretty much going to use the same copy.

772
00:39:26.440 --> 00:39:29.600
So I get that video up and I just hit next and then it just will take you through some

773
00:39:29.600 --> 00:39:33.120
stuff to like make sure it's going to work for different placements, right?

774
00:39:33.120 --> 00:39:36.920
Just making sure it's going to, um, you know, not be cropped weird.

775
00:39:36.920 --> 00:39:37.920
Okay.

776
00:39:37.920 --> 00:39:39.160
So I could crop that one.

777
00:39:39.160 --> 00:39:40.320
This one's fine.

778
00:39:40.320 --> 00:39:42.160
And then this one, I don't.

779
00:39:42.160 --> 00:39:43.240
So I can work.

780
00:39:43.240 --> 00:39:47.080
I'm just going to do, yeah, that might work.

781
00:39:47.080 --> 00:39:48.080
Drop.

782
00:39:48.080 --> 00:39:49.080
Yeah.

783
00:39:49.080 --> 00:39:50.080
Okay.

784
00:39:50.080 --> 00:39:51.080
Confirm.

785
00:39:51.080 --> 00:39:52.080
All right.

786
00:39:52.080 --> 00:39:53.080
Then next you have your text.

787
00:39:53.080 --> 00:39:54.080
Okay.

788
00:39:54.080 --> 00:39:55.080
This is what's on the actual ad.

789
00:39:55.080 --> 00:39:56.360
And I already had that written out.

790
00:39:56.360 --> 00:39:59.440
Like I said, you, you guys probably had this written out.

791
00:40:04.960 --> 00:40:09.240
Well, I have some not so fun news to deliver for business owners.

792
00:40:09.240 --> 00:40:14.120
So for online or not, I guess it'd be any business owner. Okay.

793
00:40:14.120 --> 00:40:17.800
All right. Google just killed your website traffic. AI overview is now

794
00:40:17.800 --> 00:40:21.720
shown 48% searches. Organic clicks are down. Most business owners don't know

795
00:40:21.720 --> 00:40:24.520
it's missing. What's happening? The traffic didn't manage. Google just kept

796
00:40:24.520 --> 00:40:28.080
it in the future. They won't search. They'll just ask the assistant. And I

797
00:40:28.080 --> 00:40:31.760
just add spaces in here that just makes it easy to read. Okay. I just makes it

798
00:40:31.760 --> 00:40:35.480
just flows. Don't give them a wall of text. Okay. I shot a six minute video

799
00:40:35.480 --> 00:40:38.360
breaking down and breaking them down this morning. They don't take a long

800
00:40:38.360 --> 00:40:50.360
using. I let us know where to send the video. And it's yours on the house.

801
00:40:50.360 --> 00:40:55.120
Okay. Boom. All right. So once you write your copy, you could see that it

802
00:40:55.120 --> 00:41:00.080
actually used AI to write all the other stuff. Okay. So it wrote all the

803
00:41:00.080 --> 00:41:03.960
headlines and it just kind of did that for me, which is kind of nice. It

804
00:41:03.960 --> 00:41:08.200
also like makes variations of this based on these different personals,

805
00:41:08.200 --> 00:41:11.720
which is kind of cool. So it kind of made all these different variations of

806
00:41:11.720 --> 00:41:16.520
my copy, which is kind of cool. So you could leave those on if you want,

807
00:41:16.520 --> 00:41:19.000
you could see this one's for tech savvy entrepreneurs. This one's for

808
00:41:19.000 --> 00:41:22.720
concerned business owners. And you could leave those on if you want.

809
00:41:22.760 --> 00:41:26.480
I've just for the sake of this example, I'm going to speed through this. I'm

810
00:41:26.480 --> 00:41:30.440
just hitting next. Okay. Enhancements are kind of like, you know, like

811
00:41:30.440 --> 00:41:33.600
upgrades, you know, like, and they don't cost any money, but like adding

812
00:41:33.600 --> 00:41:37.200
subtitles is helpful because people don't listen to videos. Actually,

813
00:41:37.200 --> 00:41:41.400
this video has no, it has no audio in it. So I don't need that. I don't really

814
00:41:41.400 --> 00:41:45.320
need video touch ups either. Text improvements. I usually turn that one

815
00:41:45.320 --> 00:41:52.720
off. Yeah. Okay. Cool. Translation. We don't really need that. I'm not

816
00:41:52.720 --> 00:41:58.480
going to translate it. Done. Okay. Cool. And you can see, once you do this,

817
00:41:58.480 --> 00:42:01.000
you start seeing a little preview of your hat. Do you see the little

818
00:42:01.000 --> 00:42:04.440
preview over here? You can always click on advanced preview and you can see

819
00:42:04.440 --> 00:42:07.320
it across like all the different platforms. See that?

820
00:42:07.320 --> 00:42:13.800
You did it again. Okay, you got him. Nice. So you can see all the versions

821
00:42:13.800 --> 00:42:17.200
of the ad and start seeing it kind of come to shape. Okay, so we're done.

822
00:42:17.200 --> 00:42:20.400
Okay. Now the last thing we have to do is just create that little form.

823
00:42:20.440 --> 00:42:26.440
All right. So let me go here, check my thing. Say on the form, all you need

824
00:42:26.440 --> 00:42:31.840
is a headline, a description, a thank you screen and the one hard thing, a

825
00:42:31.840 --> 00:42:35.520
privacy policy link. Okay, Facebook won't let you run ads without a privacy

826
00:42:35.520 --> 00:42:40.360
policy because we are collecting people's data. Luckily, we have a privacy

827
00:42:40.360 --> 00:42:44.440
policy tool for you. Okay, so inside the API toolkit, under legal, you got a

828
00:42:44.440 --> 00:42:48.160
privacy policy generator. Okay, so if you need one real quick, just whip one

829
00:42:48.160 --> 00:42:51.880
up, put it on your website on another page, like, you know, whatever your

830
00:42:51.880 --> 00:42:55.440
website is dot com slash privacy, put it on there, you know, you could even

831
00:42:55.440 --> 00:42:59.760
probably just vibe code up a website, you know, like with with pickaxe even

832
00:42:59.760 --> 00:43:02.320
now you have pickaxe if you don't have a website, just do that and just have a

833
00:43:02.320 --> 00:43:05.160
link, you just need some link to send to Facebook being like, this is my

834
00:43:05.160 --> 00:43:11.000
privacy policy. Okay, so those are the four things you need. And right here,

835
00:43:11.000 --> 00:43:15.720
okay, this is the instant form section, you just hit create form. And this is

836
00:43:15.720 --> 00:43:19.560
where we're going to create that form. So I'm just going to say demo form.

837
00:43:19.560 --> 00:43:26.520
Google traffic. Okay, for here, I'm going to go higher intent, require

838
00:43:26.520 --> 00:43:30.880
people to verify their phone number. Remember, that's a big thing. Okay,

839
00:43:30.880 --> 00:43:35.560
and then I usually do optimize, which is fine. And this is where you just

840
00:43:35.560 --> 00:43:38.880
customize it and you can see the preview it over on the right, you know,

841
00:43:38.880 --> 00:43:46.240
so you're like, get our top two strategies to get chat, GPT to

842
00:43:46.240 --> 00:43:51.600
recommend your business. Okay, oops, I ran out of space.

843
00:43:51.600 --> 00:43:57.480
Top two strategies. Anyways, I'm not going to write the copy live in front

844
00:43:57.480 --> 00:44:00.720
of you guys, it's going to take too long. Okay, down here is your

845
00:44:00.720 --> 00:44:04.160
paragraph. I wouldn't do too much here. Again, we're just selling the next

846
00:44:04.160 --> 00:44:07.760
step, which is just get our free thing. Click continue, go through my

847
00:44:07.760 --> 00:44:12.080
thing, right? Questions, you have name, email, phone number. I wouldn't

848
00:44:12.080 --> 00:44:15.680
add anymore here. I would just keep the friction really low. Don't add in

849
00:44:15.680 --> 00:44:19.520
like, tell me your life story, right? I wouldn't do that. Unless you

850
00:44:19.520 --> 00:44:22.640
absolutely need that information. I would just say name, email, phone

851
00:44:22.640 --> 00:44:28.760
number. Okay. And then next, privacy policy, you're going to put that

852
00:44:28.760 --> 00:44:34.000
here. Okay, I don't know what ours is terms. Okay, and then view

853
00:44:34.000 --> 00:44:37.640
privacy policy. Lastly, you have your review screen. This is where

854
00:44:37.640 --> 00:44:40.240
they kind of review their information. And then the last screen,

855
00:44:40.240 --> 00:44:42.920
this is the important one. Okay, is don't tell them they're all

856
00:44:42.920 --> 00:44:50.480
done. Okay, I say something like one more step. Okay, and then you

857
00:44:50.480 --> 00:44:56.480
want them to like click below to access my tool or the tool or

858
00:44:56.480 --> 00:45:00.080
the training, whatever your next step is.

859
00:45:06.080 --> 00:45:11.200
the lead magnet or watching the video or getting to the webinar pre-registration page, like whatever

860
00:45:11.200 --> 00:45:15.920
you're promoting, you just want to keep the momentum here, keep them going. And here's where

861
00:45:15.920 --> 00:45:29.280
you put in the website link, AI for companies.com/don't be left behind, okay? Watch the training now,

862
00:45:29.280 --> 00:45:34.720
okay? And they have the little button there, they go to the link, and here they are. Now you

863
00:45:34.720 --> 00:45:39.040
also can connect this button if you want them to, it'll automatically start a conversation with them

864
00:45:39.040 --> 00:45:43.680
in Messenger. If you want to do that, go for it. But yeah, what you're done, you just hit create

865
00:45:43.680 --> 00:45:47.200
form and we're done, right? You can see the preview over here, you can just check it. Okay,

866
00:45:47.200 --> 00:45:53.680
here's what it looks like. Here's all the stuff. And that's your no funnel Facebook ad, like it's

867
00:45:53.680 --> 00:45:59.360
just so easy, okay? You hit create form. I have to have some sort of description here. We'll text

868
00:45:59.360 --> 00:46:06.640
you, okay? I'll change this later, okay? But this is it, we're done, okay? Literally, I just created

869
00:46:06.640 --> 00:46:10.480
this whole campaign in front of you guys in, I don't know how long that took, 20 minutes,

870
00:46:10.480 --> 00:46:13.360
because I was explaining most things. But you can see if I didn't have to explain, I could probably

871
00:46:13.360 --> 00:46:18.880
whip this up in five minutes, you know, and it's done. I literally just have to hit publish,

872
00:46:18.880 --> 00:46:24.640
and this ad would go live and start getting me leads every single day. Isn't that awesome?

873
00:46:24.640 --> 00:46:29.360
Awesome. All right, who stoked you see that? It's just like, man, it's simple, okay? It doesn't

874
00:46:29.360 --> 00:46:33.360
have to be hard. Like I said, like a lot of people are teaching a lot of different strategies, but

875
00:46:33.360 --> 00:46:38.400
like you can just focus on earlier is better focus on crushing it with a really hot lead magnet.

876
00:46:38.400 --> 00:46:41.680
You can get constant leads coming into your business. It's going to help you out so much,

877
00:46:41.680 --> 00:46:47.680
okay? So create your lead form, then you launch this thing, okay? What I'm going to recommend is you

878
00:46:48.480 --> 00:46:55.360
do not touch anything after you launch it for 48 hours, okay? Again, like just think about just

879
00:46:55.360 --> 00:46:59.520
big picture, okay? Because you're like, oh no, I was spending money and it's not getting leads,

880
00:46:59.520 --> 00:47:03.840
and you're just so tempted to change things. Don't do it, okay? The AI has to learn.

881
00:47:03.840 --> 00:47:08.080
It's looking at Angela, and it's looking at Robert and Linda going through your forms as

882
00:47:08.080 --> 00:47:12.240
comparing who's going further. And every day it's learning, okay? So I always say you're either

883
00:47:12.240 --> 00:47:16.720
earning or you're learning, right? And so at this point, you are learning. You're letting Facebook

884
00:47:16.720 --> 00:47:20.880
learn. They actually have a learning phase, they call it. And so I would recommend

885
00:47:20.880 --> 00:47:25.440
at least 48 hours before touching things if you can do a full week, do a full week, okay?

886
00:47:25.440 --> 00:47:28.480
So come into a budget, you can do for a full week because it's just going to let that thing

887
00:47:28.480 --> 00:47:35.200
learn, okay? Now after it has 50 leads come through it, Facebook calls this like getting

888
00:47:35.200 --> 00:47:39.440
through the learning phase where it's like, okay, I know the type of person that opts into this thing,

889
00:47:39.440 --> 00:47:45.360
right? And you can do this today, you can do this today. Now the key thing is once you've done this,

890
00:47:45.360 --> 00:47:50.880
you kind of start seeing like where the lead cost is coming in. For example, we had a client,

891
00:47:50.880 --> 00:47:55.360
we did a one-on-one day with her, we built a lead map. Like on our one-on-one days, we just do

892
00:47:55.360 --> 00:47:59.760
kind of everything for you essentially. So we get your lead map going, we get it up, we like get

893
00:47:59.760 --> 00:48:05.040
AI agents installed in your business. And so like we had done all this and we got a lead map,

894
00:48:05.040 --> 00:48:09.760
but the thing is you don't know until you go, right? So we hit publish and I'm like, okay,

895
00:48:09.760 --> 00:48:13.600
check in with me in a week of see-offs going. And it was working, she was getting leads, but it was

896
00:48:13.600 --> 00:48:18.000
$15 a lead, right? And I just know, like I just know because we've been doing this with a lot of

897
00:48:18.000 --> 00:48:22.560
clients, I'm like, okay, $15 with other people paying, but like, I know we can get leads under

898
00:48:22.560 --> 00:48:28.320
$5. So what does it tell me when when I'm getting too high of a cost of a lead? What does that

899
00:48:28.320 --> 00:48:33.360
tell me? It just tells me the ad was not good. It was not catchy. It wasn't getting the right

900
00:48:33.360 --> 00:48:37.520
people, it wasn't like it wasn't hitting the right angle. So we didn't change the product at all,

901
00:48:37.520 --> 00:48:42.000
we just changed the gift wrapper. And we just added a couple, you know, we went to AI, how could we

902
00:48:42.000 --> 00:48:47.520
optimize this? And we added a couple of things and like some language, tweak the copy and boom,

903
00:48:47.520 --> 00:48:52.240
now she's getting three to $4 leads, right? So don't be discouraged if your lead cost comes in high,

904
00:48:52.240 --> 00:48:55.680
you might not nail it or navigate, especially if you're not getting feedback from someone that's

905
00:48:55.680 --> 00:49:00.320
done this a lot. That's, it's totally normal, but like just work on this, you will catch it,

906
00:49:00.320 --> 00:49:05.520
you will get it, and you can get those lead costs under $5. Easy, easy, easy. All right.

907
00:49:05.520 --> 00:49:11.680
Let's see, do I have time for this? I think I do. Okay, do I have permission to show you guys

908
00:49:11.680 --> 00:49:16.240
something while? Let me just do a check in with you guys only stop sharing for just a second.

909
00:49:16.240 --> 00:49:23.360
Okay, awesome. Angela said, have you tested this with the SLO? That means a self-liquiding offer.

910
00:49:23.360 --> 00:49:28.080
You know, those lead forms only work with like leads, right? You can't sell anything,

911
00:49:28.080 --> 00:49:33.120
right? On Facebook yet. That'd be cool. But you could link, so you could do a lead,

912
00:49:33.120 --> 00:49:37.040
and then link to a page that hasn't upsell. And so we have done that before, all right?

913
00:49:38.160 --> 00:49:44.400
And like, or so gone to a webinar and then sold something on a webinar, right? So how's everyone

914
00:49:44.400 --> 00:49:48.880
feeling? Okay, is it too much for today? Like should we, should we quit and go Q&A or should we

915
00:49:48.880 --> 00:49:56.480
do something wild? I'll show you something wild. Okay, she's like, go, go up, go up higher,

916
00:49:56.480 --> 00:49:59.760
more as I'm not sure what this means. Oh, thumbs up. Okay.

917
00:50:05.360 --> 00:50:10.640
One of our KPIs this year is how much fun we're having. And I'm just having a lot of fun with AI

918
00:50:10.640 --> 00:50:15.920
and helping people just break through in this area because I think this lead thing is so huge,

919
00:50:15.920 --> 00:50:21.760
you know, and so we're doing some this. The thing I just showed you is like the proven thing

920
00:50:21.760 --> 00:50:26.320
that we do with all our clients, you know, and like I said, if you want more hands on help with that,

921
00:50:26.320 --> 00:50:30.880
you want to workshop the lead magnet because oftentimes, like that's the biggest leverage you

922
00:50:30.880 --> 00:50:35.360
can get is just getting feedback from someone who's done, you know, spent 14 million in ads,

923
00:50:35.360 --> 00:50:38.800
done a lot of lead management, like I just know what works and what doesn't work. And I can just

924
00:50:38.800 --> 00:50:42.400
give you that advice. We're out to get to save you some money. So if you can get an accelerator,

925
00:50:42.400 --> 00:50:47.040
do that. But if this is all we have together this week, because you know, maybe that isn't the best

926
00:50:47.040 --> 00:50:51.600
fit for you, that's okay too. I want you to win. Okay. But yeah, what I just showed you is like

927
00:50:51.600 --> 00:50:56.240
our proven thing. That's what we do with all our clients. What I'm about to show you is kind of like,

928
00:50:56.240 --> 00:51:02.080
the new frontier. Okay. And this is stuff is evolving so fast that literally we're changing the program

929
00:51:02.080 --> 00:51:06.160
now to include this because it's like, holy cow, we couldn't do this three months ago. Like,

930
00:51:06.160 --> 00:51:12.720
this is just was not possible. Okay. So now, and we're going to talk about this. So zooming out for

931
00:51:12.720 --> 00:51:17.600
the challenge again, day one, we talked about let's save you some time, right? Let's build a copywriter,

932
00:51:17.600 --> 00:51:21.120
one of those things that just takes a lot of time writing copy. Now you have something that

933
00:51:21.120 --> 00:51:25.520
writes in your voice, and it's a tool that you can use your team can use. And that's awesome.

934
00:51:25.520 --> 00:51:30.240
Day two and three, we talked about really an AI marketing system, using AI to create an AI

935
00:51:30.240 --> 00:51:35.600
tool that you can attract the right clients with. Now we're using an AI advertising platform meta

936
00:51:35.600 --> 00:51:40.640
to attract the right leads and using a lot of like just AI and few strategies to like let the

937
00:51:40.640 --> 00:51:44.960
AI bring us the people. Okay, but doing it in a low cost way, that's not super technical.

938
00:51:44.960 --> 00:51:52.000
Day four day, wait, what are we on? We're on day three day four, we're talking AI operations. So

939
00:51:52.000 --> 00:51:56.800
we're going to talk a little bit about AI agents and how to create a system where these things can

940
00:51:56.800 --> 00:52:02.320
run without you. But we also are doing that in the marketing department. Now we are spinning up

941
00:52:02.320 --> 00:52:08.800
AI assistants or executive assistants that actually do marketing for us and start to manage things

942
00:52:08.800 --> 00:52:13.600
for us. And it's kind of blowing my mind like I'm so excited about it, but it's like, holy cow,

943
00:52:13.600 --> 00:52:19.840
this is crazy. So we had a client, Jill, who is selling a really specialized product

944
00:52:19.840 --> 00:52:27.840
to co-working space owners. Okay, anyone been to like a co-working space before? Well, her niche

945
00:52:27.840 --> 00:52:33.200
is selling like furniture to those those people. Okay, so like, yeah, we could run a Facebook ad

946
00:52:33.200 --> 00:52:38.320
to that. But I was like, let's try this new thing. Okay, now these AI agents are getting crazy,

947
00:52:38.320 --> 00:52:44.800
powerful. So I'm like, what if we set up a system that an AI agent every day finds 25 new co-working

948
00:52:44.800 --> 00:52:50.720
space owners, researches them about their location, all this stuff, writes them a personalized message,

949
00:52:50.720 --> 00:52:55.520
and then sends them a message, whether on LinkedIn or on email, sends them a personalized message,

950
00:52:55.520 --> 00:53:00.320
just making an intro. And the small ask like, Hey, would it make sense to connect for five minutes?

951
00:53:00.320 --> 00:53:06.320
Right. And so we set this thing up. And, and now this agent's going to work, like you just set

952
00:53:06.320 --> 00:53:11.280
it. And now it's working. Okay, now it's like, we have an employee every day, finding leads,

953
00:53:11.280 --> 00:53:15.600
researching them, sending them a personalized email, watching the inbox following up with them

954
00:53:15.600 --> 00:53:20.480
if they don't respond for three days, moving them to the graveyard, if they don't respond,

955
00:53:20.480 --> 00:53:26.000
or booking them on her calendar. And literally, like, I set this up with her. And it's like,

956
00:53:26.000 --> 00:53:31.360
I don't know, it's two, three weeks later, she's like, Steven, she texts me, like, Steven, like,

957
00:53:31.360 --> 00:53:35.840
I have a good news and bad news. Like she basically, I've something good and bad. The good news is,

958
00:53:35.840 --> 00:53:40.880
like, I'm getting, I'm getting so many leads, like booking on my calendar. The bad news is,

959
00:53:40.880 --> 00:53:45.440
I'm getting so many leads booking my calendar. Like, I have to turn it off. And this thing's

960
00:53:45.440 --> 00:53:49.360
just like literally running every day. So I'm like, okay, tone it down. Maybe not 25 a day. But

961
00:53:49.360 --> 00:53:54.240
it's like, that's a good problem to have just slamming her calendar with interest based on just an AI

962
00:53:54.240 --> 00:53:58.320
agent we set up took, you know, not that long to set up. And now it's just running. I'll show

963
00:53:58.320 --> 00:54:03.760
you an example of, of when I set up, it's very similar. I put this in demo mode. So I don't send

964
00:54:03.760 --> 00:54:09.200
any emails while I do this. But this is one does the same thing. So for our eight figure

965
00:54:09.200 --> 00:54:14.560
AI toolkit, I was like, go find people who own businesses that serve business owners. And they're

966
00:54:14.560 --> 00:54:19.440
not just a business owner, but they have thousands of business owners in their audience. Okay.

967
00:54:19.440 --> 00:54:24.560
So John Lee Dumas, right? On screen on fire. We were on his podcast, right? So it wrote this

968
00:54:24.560 --> 00:54:32.400
customized email to that to John. And all I have to do is move this card, okay, to send, okay? And

969
00:54:32.400 --> 00:54:36.640
it sends him the email, right? Then it's watching the email. It's seeing if they're responding. It's

970
00:54:36.640 --> 00:54:41.440
following up with them. It'll move him to interested if he if he's interested. And if it does a deal,

971
00:54:41.440 --> 00:54:45.280
it moves it here. Again, this is a demo mode just for the privacy. But I have a real one that's

972
00:54:45.280 --> 00:54:50.160
working. I have 400 people in here I need to go through. And like, I, because I like to right

973
00:54:50.160 --> 00:54:53.840
now, I like to check the email, make sure it's good. And then I actually on mine, I have like an

974
00:54:53.840 --> 00:54:58.320
approved button or a revised button. And then the AI agent gets better every time I revise,

975
00:54:58.320 --> 00:54:59.920
it's like, Oh, he said this, I'm going to get

976
00:55:04.000 --> 00:55:07.440
not editing the emails anymore. I'm just going to put on autopilot and this thing's going to run

977
00:55:07.440 --> 00:55:12.160
every day, just finding new partners for our business, sending them an email or, you know,

978
00:55:12.160 --> 00:55:15.920
seeing if they follow up, move them to the graveyard if they don't, or moving them to

979
00:55:15.920 --> 00:55:20.880
interested if they do and booking them on my calendar. So we can do a deal. Not crazy. And

980
00:55:20.880 --> 00:55:26.080
this thing's just running every day, 25 people a day. And again, you could scale that up once

981
00:55:26.080 --> 00:55:33.200
it's working, like, under day, 1000 a day, like, I set it up for a, we have another VIP client who

982
00:55:33.200 --> 00:55:38.960
has a dog brand, they sell like all natural cleaning, green dog treats, okay, Macy cakes,

983
00:55:38.960 --> 00:55:43.440
if you want to look them up for your dogs, buy some treats, okay? But we did this for them, like,

984
00:55:43.440 --> 00:55:48.720
literally just last week, I just sat down with them, we set this thing up, and now it's finding

985
00:55:48.720 --> 00:55:54.000
mom and pop boutique pet stores, right? Not the pet coz and the, you know, the big box stores,

986
00:55:54.000 --> 00:55:59.040
but like, hey, where are those mom and pop kind of like indie stores? Let's find those owners,

987
00:55:59.040 --> 00:56:03.600
and let's make an intro, right? Everyone's looking for clean ingredient, all natural stuff right now,

988
00:56:03.600 --> 00:56:07.520
like, this is a great fit. It's going to be a win. And now it's just emailing those people.

989
00:56:07.520 --> 00:56:10.640
I think for theirs, we just did five a day, right? Five a day, it's finding those leads

990
00:56:10.640 --> 00:56:15.440
and sending it down. Isn't that awesome? So cool, right? Okay, so I'll show you one other thing. Okay,

991
00:56:15.440 --> 00:56:19.440
so I'm just like, everyone expand your mind on what is possible with AI, you got to learn this

992
00:56:19.440 --> 00:56:24.160
thing, because like, it could just start working for you. So you stop working as hard, you stop

993
00:56:24.160 --> 00:56:28.240
being the bottleneck. I mean, one of the things I want to do in our business was start getting

994
00:56:28.240 --> 00:56:34.640
ranked with Chatch EPT Gemini. Like, I want those companies recommending my company.

995
00:56:34.640 --> 00:56:39.360
When someone's asking, hey, I want to learn AI for business, who should I go learn from? I want

996
00:56:39.360 --> 00:56:44.720
Chatch EPT being like, you should talk to AI for companies, Steve and Diaz, join their challenge.

997
00:56:44.720 --> 00:56:49.600
Like, how do we get it to do that, right? Anyone else? Like, dang, would that be cool if like,

998
00:56:49.600 --> 00:56:54.640
Chatch EPT recommended your business? Okay, well, I did that ad about it. So we will have a lead

999
00:56:54.640 --> 00:57:00.480
magnet coming out soon and you guys can get. Okay, but one of the things we're doing on a

1000
00:57:00.480 --> 00:57:07.280
spoiler is we are having an AI agent blog for us every day, right? Blogging is one of those things.

1001
00:57:07.280 --> 00:57:12.240
Oh my gosh, any bloggers, any bloggers in the house, my wife for our old business,

1002
00:57:12.240 --> 00:57:16.160
like she blogged every day, like for our wedding business. And that was such a pain.

1003
00:57:16.160 --> 00:57:21.040
And she's dyslexic. So it was like, not only was she blogging, but I was proofreading.

1004
00:57:21.040 --> 00:57:27.600
So it was like taking both of our time, but blogging every day put us at the top of the

1005
00:57:27.600 --> 00:57:32.560
search results in our city. If you went to our town, we lived in a smaller town. So it wasn't that

1006
00:57:32.560 --> 00:57:37.440
hard. But like, if you searched Chico wedding photographer at the time, we were always in the

1007
00:57:37.440 --> 00:57:42.240
number one spot, right? Chico wedding videographer, number one spot, Chico commercial videographer,

1008
00:57:42.240 --> 00:57:47.120
number one spot. How did we do that? We blog every day using those keywords, right? And so that

1009
00:57:47.120 --> 00:57:54.720
took a long time for Chelsea and me both. And now I'm like, Hey, I could just do this for us now.

1010
00:57:54.720 --> 00:57:59.200
I literally set this up like on a coaching call. I was like, guys, watch this. I'm going to give

1011
00:57:59.200 --> 00:58:05.200
my AI system a job. And I told it blog every day, AI for companies.com slash blog. Every day,

1012
00:58:05.200 --> 00:58:10.960
six a.m. You guys could check this tomorrow. It'll be a new post. It finds a trending new story in

1013
00:58:10.960 --> 00:58:18.080
the AI space. Okay. It blogs about it. It generates a photo with a special style. We have this kind

1014
00:58:18.080 --> 00:58:24.800
of like oil painting style we use a lot. Okay. It writes a post that has a ton of sources, right?

1015
00:58:24.800 --> 00:58:31.520
So it's legit. It gets sourced by LLMs. Okay. And it also uses a lot of questions.

1016
00:58:31.520 --> 00:58:36.080
Because what do people do when they talk to AI? They ask questions. What did OpenEye actually

1017
00:58:36.080 --> 00:58:41.760
OpenEye actually shipped this week? Why is chat TPT different, right? What? What is the

1018
00:58:41.760 --> 00:58:46.320
floodgate window and how long does it stay open? And what's so cool about this? I told the agent,

1019
00:58:46.320 --> 00:58:50.960
always find a way in the blog post to talk about our business. One, write it for business owners

1020
00:58:50.960 --> 00:58:55.120
and I gave it information about our business owners that we serve. So it knows your pain points,

1021
00:58:55.120 --> 00:59:00.320
it knows your your goals. And so it's talking to business owners here. But also it's always

1022
00:59:00.320 --> 00:59:05.920
somehow if it did a job today, going to tell people the book of call of 19. And also,

1023
00:59:05.920 --> 00:59:11.280
if you want to help building this thing, book a book a plan with our team, right? And it also

1024
00:59:11.280 --> 00:59:16.320
knows about our toolkit. So it'll also sometimes sneak in links to our toolkit as well. You can

1025
00:59:16.320 --> 00:59:21.920
see it does a second call to action at the end. Good job. Good job, robot. I don't see any pitches

1026
00:59:21.920 --> 00:59:25.920
for the toolkit in this one. If it doesn't find an angle, it won't do it. But if it does,

1027
00:59:25.920 --> 00:59:30.800
it'll find a tool in our toolkit and it'll say like, oh, go use our VSL tool and it'll link to that.

1028
00:59:30.800 --> 00:59:35.040
Isn't that awesome? And it's super highly optimized to be found on Google search by

1029
00:59:35.040 --> 00:59:39.360
recommended by chat GPT recommended by Gemini. And it's happening every day, 60 and without

1030
00:59:39.360 --> 00:59:44.160
me doing anything. And if I see a story that it didn't pick up, I can just text it and say like,

1031
00:59:44.160 --> 00:59:48.960
hey, can you do a story about like, Claude came out with this whole mythos thing that supposedly

1032
00:59:48.960 --> 00:59:53.280
can like break any website? Because it's so powerful, it can like find security flaws,

1033
00:59:53.280 --> 00:59:56.320
do a blog was about that. And it'll be like, all right. And then like five minutes later,

1034
00:59:56.320 --> 01:00:00.240
it's done. Like, that's crazy. I don't even approve these anymore. I don't even look at it.

1035
01:00:04.340 --> 01:00:05.700
Does anyone like I need this?

1036
01:00:05.700 --> 01:00:07.600
I would be awesome for my business.

1037
01:00:07.600 --> 01:00:11.000
Yes. Okay. Um, well, we could definitely help you. Okay.

1038
01:00:11.000 --> 01:00:14.700
Um, we're going to get into Q and A in just a second here.

1039
01:00:14.700 --> 01:00:19.300
Let me pull back on script for a second, back on script.

1040
01:00:19.300 --> 01:00:21.220
Um, I could just talk about that forever.

1041
01:00:21.220 --> 01:00:22.980
I just, again, having fun. Okay.

1042
01:00:22.980 --> 01:00:23.900
That is wild.

1043
01:00:23.900 --> 01:00:28.700
AI has really truly gone from being just like an asking thing to a tasking thing,

1044
01:00:28.700 --> 01:00:31.400
right? Being a thought partner to like a business partner.

1045
01:00:31.400 --> 01:00:36.780
And if you do want that and more, um, you want to get hands on help from my team

1046
01:00:36.780 --> 01:00:39.700
implementing that same system, like getting an AI executive assistant,

1047
01:00:39.700 --> 01:00:40.460
working in your business.

1048
01:00:40.460 --> 01:00:44.900
That's what our AI business accelerator does of the next intake is next month.

1049
01:00:44.900 --> 01:00:45.980
You should apply for it.

1050
01:00:45.980 --> 01:00:48.180
If you're like, I need that thing, that would be valuable meeting me.

1051
01:00:48.180 --> 01:00:51.020
You should, you should at least talk to our team about this and see if it makes

1052
01:00:51.020 --> 01:00:53.220
sense because we really have these three pillars.

1053
01:00:53.220 --> 01:00:55.500
Um, we have the step-by-step proven process.

1054
01:00:55.500 --> 01:00:57.980
I showed you a little taste of that over the last couple of days,

1055
01:00:57.980 --> 01:00:58.980
getting the lead form up.

1056
01:00:58.980 --> 01:01:00.500
But then there's the next problem you got.

1057
01:01:00.500 --> 01:01:02.700
So I was like, now we got to send those leads, right?

1058
01:01:02.700 --> 01:01:03.580
To the next step.

1059
01:01:03.580 --> 01:01:06.020
So we take it through that proven process.

1060
01:01:06.020 --> 01:01:09.900
You get workshops with me and the team every week to kind of like, go, let's look

1061
01:01:09.900 --> 01:01:10.660
at your lead man.

1062
01:01:10.660 --> 01:01:12.060
Let's look at your ads.

1063
01:01:12.060 --> 01:01:13.920
Let's look at your offer, right?

1064
01:01:13.920 --> 01:01:16.420
And we're workshopping that and giving you feedback.

1065
01:01:16.420 --> 01:01:20.300
And then you're going to get the AI executive assistant that, um, it, we

1066
01:01:20.300 --> 01:01:25.100
basically install skill sets like the blogging skill set, you know, like the

1067
01:01:25.100 --> 01:01:28.420
partnership outreach skill set, those are when we build them for our business.

1068
01:01:28.420 --> 01:01:31.820
We can export the brain out of our thing and just put it into your thing.

1069
01:01:31.820 --> 01:01:34.180
And so we do that basically every week.

1070
01:01:34.180 --> 01:01:35.300
We have a new skill.

1071
01:01:35.300 --> 01:01:38.460
That's kind of being installed into your tool that you can now start using.

1072
01:01:38.460 --> 01:01:40.520
And then we have training videos on how to set it up.

1073
01:01:40.520 --> 01:01:43.900
And it's very like, again, once you learn how to do it, this is why I did it for

1074
01:01:43.900 --> 01:01:47.540
that, that, um, uh, Macy cakes client who sells the dog treats.

1075
01:01:47.540 --> 01:01:50.580
They're there and they would, they wouldn't be mad about me saying this.

1076
01:01:50.580 --> 01:01:53.580
They're just not the most tech savvy, you know, crew, right?

1077
01:01:53.580 --> 01:01:55.780
And so I'm like, you just need this AI executive assistant.

1078
01:01:55.780 --> 01:01:59.420
So now instead of logging in to Shopify to change your website, you can just

1079
01:01:59.420 --> 01:02:02.260
text this assistant and say, Hey, I found a typo on my website.

1080
01:02:02.260 --> 01:02:02.900
Can you fix it?

1081
01:02:02.900 --> 01:02:04.020
And it's like, all right.

1082
01:02:04.020 --> 01:02:05.460
It logs in the Shopify changes.

1083
01:02:05.460 --> 01:02:07.100
The website is done, right?

1084
01:02:07.100 --> 01:02:08.940
Like it manages their calendar.

1085
01:02:08.940 --> 01:02:13.540
It sends them, you know, it watches their inbox and helps them triage emails, right?

1086
01:02:13.540 --> 01:02:14.760
It finds partners.

1087
01:02:14.760 --> 01:02:15.660
It's blogging for them.

1088
01:02:15.660 --> 01:02:16.900
We set that up for them as well.

1089
01:02:16.900 --> 01:02:17.940
Pretty crazy.

1090
01:02:17.940 --> 01:02:18.460
Okay.

1091
01:02:18.460 --> 01:02:21.540
So if you want that, that's, that's our AI business accelerator.

1092
01:02:21.900 --> 01:02:25.780
Um, actually, I think we are changing the name because, uh, we are a family first

1093
01:02:25.780 --> 01:02:28.580
company and really this thing is all about time.

1094
01:02:28.580 --> 01:02:30.580
You know, of course we want to help grow your business.

1095
01:02:30.580 --> 01:02:35.100
But this thing is really about helping you expand your time freedom in your

1096
01:02:35.100 --> 01:02:35.460
business.

1097
01:02:35.460 --> 01:02:38.860
A lot of business owners are wearing a thousand hats and AI is honestly just

1098
01:02:38.860 --> 01:02:41.060
overwhelming them because there's so much to do.

1099
01:02:41.060 --> 01:02:44.100
I'm like, what if we just plug in systems that we've done, they're proven

1100
01:02:44.100 --> 01:02:49.380
how we're able to serve, you know, our company and our audience with just 12

1101
01:02:49.380 --> 01:02:52.780
people when we previously had 120 people, like, how did we do that?

1102
01:02:52.780 --> 01:02:55.900
Like, we do that by protecting your time, right?

1103
01:02:55.900 --> 01:03:00.500
Increasing the impact boosting probability by integrating AI in very specific ways.

1104
01:03:00.500 --> 01:03:01.060
All right.

1105
01:03:01.060 --> 01:03:02.100
So I did go over this yesterday.

1106
01:03:02.100 --> 01:03:05.420
So I won't spend a ton of time on this, but we focus on these three pillars.

1107
01:03:05.420 --> 01:03:06.500
Let's get leads going.

1108
01:03:06.500 --> 01:03:09.660
Let's get time freed up and let's get you clarity on next step.

1109
01:03:09.660 --> 01:03:13.580
So you have this proven process and kind of cadence that you can follow from

1110
01:03:13.580 --> 01:03:16.060
someone who's done it and done it with thousands of businesses.

1111
01:03:16.380 --> 01:03:20.940
And so if that's something that you want to explore more, I highly recommend

1112
01:03:20.940 --> 01:03:22.140
we'll go call it our team.

1113
01:03:22.140 --> 01:03:25.260
OK, I'll put this up one more time here.

1114
01:03:25.260 --> 01:03:26.740
I mean, there's always too big.

1115
01:03:26.740 --> 01:03:27.740
The slide is too big.

1116
01:03:27.740 --> 01:03:31.140
I'm going to make that QR code smaller, but you can scan this code.

1117
01:03:31.140 --> 01:03:33.020
We'll also put the link in the chat.

1118
01:03:33.020 --> 01:03:35.660
If I can copy it, I don't know.

1119
01:03:35.660 --> 01:03:37.740
I don't know if I can copy this.

1120
01:03:37.740 --> 01:03:38.340
There it is.

1121
01:03:38.340 --> 01:03:40.140
OK, OK, so I'll copy this.

1122
01:03:40.140 --> 01:03:40.860
I'll put in the chat.

1123
01:03:40.860 --> 01:03:44.580
If you haven't already applied to chat with our team, you, you know, it's a

1124
01:03:44.580 --> 01:03:46.620
complimentary call at no pressure.

1125
01:03:46.620 --> 01:03:49.060
It's really just to see if it's a good fit.

1126
01:03:49.060 --> 01:03:51.620
There's no arm twisting or anything like that.

1127
01:03:51.620 --> 01:03:53.700
You'll be talking to Glenn or Austin.

1128
01:03:53.700 --> 01:03:54.700
These are great dudes.

1129
01:03:54.700 --> 01:03:58.660
Glenn is really more on the AI toolkit side of things and can help you take

1130
01:03:58.660 --> 01:04:01.060
that toolkit you already got and implement it in your business.

1131
01:04:01.060 --> 01:04:04.020
And then Austin's more on the business, accelerator side of things.

1132
01:04:04.020 --> 01:04:06.900
So he's just there to make sure it's a good fit, make sure it's like going to

1133
01:04:06.900 --> 01:04:09.060
be a big ROI for you when it comes to time.

1134
01:04:09.060 --> 01:04:12.460
We have some awesome guarantees on the program as well.

1135
01:04:12.940 --> 01:04:16.660
Right now, just to help, you know, like just make it is always scary to

1136
01:04:16.660 --> 01:04:18.820
invest in yourself and to jump into something like this.

1137
01:04:18.820 --> 01:04:22.860
But we're confident it's going to be a great return on your investment for you.

1138
01:04:22.860 --> 01:04:26.060
And so yeah, Angela said in the chat, great call.

1139
01:04:26.060 --> 01:04:27.100
They care so much.

1140
01:04:27.100 --> 01:04:30.700
Yeah, we do a lot of that in because there are there are some there are some

1141
01:04:30.700 --> 01:04:32.260
intense salespeople.

1142
01:04:32.260 --> 01:04:37.140
I'll say that, you know, and yes, technically these are salespeople.

1143
01:04:37.140 --> 01:04:42.580
But really, like I see these guys as really caring consultants because I've

1144
01:04:42.580 --> 01:04:44.900
seen Austin recommend someone not do the program.

1145
01:04:44.900 --> 01:04:47.020
He's like, you know, actually based on where you're at right now.

1146
01:04:47.020 --> 01:04:51.500
I think you should do this other thing first and then then come back to us and

1147
01:04:51.500 --> 01:04:52.620
like I'll follow up with you in a month.

1148
01:04:52.620 --> 01:04:53.420
Like who does that?

1149
01:04:53.420 --> 01:04:56.380
You know, Austin's great talk to very encouraging.

1150
01:04:56.380 --> 01:04:57.500
Austin was amazing.

1151
01:04:57.500 --> 01:04:59.100
I don't have Austin's on the call.

1152
01:05:00.840 --> 01:05:03.680
We had a San Diego event where we, um,

1153
01:05:03.680 --> 01:05:07.440
we had people in the room and we did just an awesome AI event.

1154
01:05:07.440 --> 01:05:10.440
And I would tell you, like Austin got the most comments.

1155
01:05:10.440 --> 01:05:13.640
Like, like it was like people were like, how's Austin doing it?

1156
01:05:13.640 --> 01:05:15.320
I was like, I wish Austin was at the event.

1157
01:05:15.320 --> 01:05:18.480
We got to have him at the next one, cause he was like best buds with everybody.

1158
01:05:18.480 --> 01:05:22.400
And I'll tell you, like you, like, again, salespeople, sometimes I just like,

1159
01:05:22.400 --> 01:05:25.080
let me sell this thing and like never talk to this person again.

1160
01:05:25.080 --> 01:05:25.400
Awesome.

1161
01:05:25.400 --> 01:05:28.440
We'll be texting our clients like a month or two later.

1162
01:05:28.440 --> 01:05:31.120
How's it going? How's the, like he's like in it with you.

1163
01:05:31.120 --> 01:05:34.320
It's just so cool. So anyways, I'm, I'm, uh, hyping up Austin.

1164
01:05:34.320 --> 01:05:36.360
But if you haven't already talked to him, get a call on, uh,

1165
01:05:36.360 --> 01:05:39.480
Rainmakerlinks.com slash implementation, you'll be glad you did.

1166
01:05:39.480 --> 01:05:41.880
Whether you join the program or not, it's just a good conversation.

1167
01:05:41.880 --> 01:05:42.940
It'll give you clarity too.

1168
01:05:42.940 --> 01:05:45.240
And just like where your gaps are.

1169
01:05:45.240 --> 01:05:48.320
So you kind of know where to focus, whether you do it with us and you get our

1170
01:05:48.320 --> 01:05:51.480
help with it or you do it on your own, you're going to kind of know like, okay,

1171
01:05:51.480 --> 01:05:54.480
out of these three pillars, this is my highest ROI one.

1172
01:05:54.480 --> 01:05:55.320
And it's just good.

1173
01:05:55.320 --> 01:05:57.720
He asked good questions to help you really process it.

1174
01:05:57.720 --> 01:06:01.000
So half sales call, half counseling sessions.

1175
01:06:01.000 --> 01:06:01.560
Okay.

1176
01:06:01.560 --> 01:06:03.000
Uh, it's awesome.

1177
01:06:03.000 --> 01:06:03.680
Sweet.

1178
01:06:03.680 --> 01:06:04.000
All right.

1179
01:06:04.000 --> 01:06:06.120
So, uh, let's go into some Q and A.

1180
01:06:06.120 --> 01:06:08.720
We did cover a lot of ground today, but we did it quick guys.

1181
01:06:08.720 --> 01:06:10.640
This is, I think the fastest we've done.

1182
01:06:10.640 --> 01:06:16.560
Um, so way to go fire hose session, um, tomorrow is one of our favorite days.

1183
01:06:16.560 --> 01:06:18.240
Uh, so definitely be there.

1184
01:06:18.240 --> 01:06:19.880
We talk about content creation.

1185
01:06:19.880 --> 01:06:23.880
If you guys saw that video of me stopping time, um,

1186
01:06:23.880 --> 01:06:26.560
that I'm using in that ad that we're going to show you how to create videos

1187
01:06:26.560 --> 01:06:29.000
like that of yourself, which is so fun.

1188
01:06:29.000 --> 01:06:32.360
Um, I love being able to create ads where I don't have to actually go shoot the ads.

1189
01:06:32.360 --> 01:06:33.960
It's amazing.

1190
01:06:33.960 --> 01:06:36.160
Um, and Chelsea's on maternity leave now.

1191
01:06:36.160 --> 01:06:36.680
Thank God.

1192
01:06:36.680 --> 01:06:40.560
But like I would say one of our, you know, you know, business ownership is one of

1193
01:06:40.560 --> 01:06:41.880
the best marriage counseling.

1194
01:06:41.880 --> 01:06:45.560
So because you just have to work through stuff and I'll tell you, uh, shooting ads

1195
01:06:45.560 --> 01:06:50.040
was like our, it was just like the, it was the thing that just like added friction

1196
01:06:50.040 --> 01:06:50.640
in the marriage.

1197
01:06:50.640 --> 01:06:54.080
You know, like we have a create marriage, but when we had a shoot and add together,

1198
01:06:54.080 --> 01:06:58.560
oh my gosh, and now I could just put a prompt in AI and just like have it done.

1199
01:06:58.560 --> 01:06:59.680
You know, which is amazing.

1200
01:06:59.680 --> 01:07:00.920
So Chelsea's thankful.

1201
01:07:00.920 --> 01:07:01.760
I'm thankful.

1202
01:07:01.760 --> 01:07:05.920
We do still shoot our own ads sometimes, you know, but it's nice to be able to test

1203
01:07:05.920 --> 01:07:09.360
something because you like, I'll tell you like just one other funny story.

1204
01:07:09.360 --> 01:07:10.120
Then we'll do Q and A.

1205
01:07:10.120 --> 01:07:13.840
We used to do these really funny ads that were like, you know, like they were like

1206
01:07:13.840 --> 01:07:18.040
skits and like singing and like lip syncing and like they took a lot of production.

1207
01:07:18.040 --> 01:07:20.600
We'd shoot them on a cell phone, but it was like a lot of work.

1208
01:07:20.600 --> 01:07:25.880
And we did this one that like did really well as like this song and, and it just

1209
01:07:25.880 --> 01:07:26.880
like was viral.

1210
01:07:26.880 --> 01:07:29.000
So it like just, it got us really low lead costs.

1211
01:07:29.000 --> 01:07:30.200
So we're like, let's do that again.

1212
01:07:30.200 --> 01:07:35.280
We spent like all day doing, um, basically a remake of, uh, what's that song?

1213
01:07:35.280 --> 01:07:36.760
Um, never going to give you up.

1214
01:07:36.760 --> 01:07:38.480
Like the Rick, Rick role song.

1215
01:07:38.480 --> 01:07:43.120
And so like it was like, we recreated that entire music video, like in our backyard.

1216
01:07:43.120 --> 01:07:47.160
And again, spent all day doing this, um, every shot from that video, like we

1217
01:07:47.160 --> 01:07:51.080
read in, and then we put this ad up and it just flopped, you know, and it's just

1218
01:07:51.080 --> 01:07:54.360
like, you don't know until you run an ad, if it's going to work or not.

1219
01:07:54.360 --> 01:07:58.840
And so I do love that now with AI, we can test a concept first.

1220
01:07:58.840 --> 01:08:02.040
And if it works, then bring a human in to do it better.

1221
01:08:02.040 --> 01:08:02.520
Okay.

1222
01:08:02.520 --> 01:08:03.480
So I love that.

1223
01:08:03.480 --> 01:08:05.000
Cause we can just like, okay, let's try this ad.

1224
01:08:05.000 --> 01:08:05.640
Let's try that ad.

1225
01:08:05.640 --> 01:08:09.920
Let's test concepts once we see something work, we'll lean in and we'll bring a human

1226
01:08:09.920 --> 01:08:11.440
in to kind of like take it to the next level.

1227
01:08:11.440 --> 01:08:13.040
So, um, cool.

1228
01:08:14.560 --> 01:08:18.120
Uh, oh, and Ann was asking, when's the bonus training?

1229
01:08:18.120 --> 01:08:20.279
Let me just show the calendar one more time.

1230
01:08:20.279 --> 01:08:22.319
Cause there is a bonus bonus train.

1231
01:08:22.319 --> 01:08:22.680
Okay.

1232
01:08:22.680 --> 01:08:27.439
Technically, we call this a three day challenge, but, uh, it's now the four day.

1233
01:08:27.439 --> 01:08:31.040
And now if I did, we just can't stop, uh, having fun.

1234
01:08:31.040 --> 01:08:31.319
Okay.

1235
01:08:31.319 --> 01:08:36.000
So, um, tomorrow is kind of like bonus day number one, let's call it.

1236
01:08:36.000 --> 01:08:38.160
And that is our AI content creation.

1237
01:08:38.160 --> 01:08:43.000
We also is the marketing day we used to do today and, um, yesterday in one day.

1238
01:08:43.040 --> 01:08:44.399
Imagine that it was crazy.

1239
01:08:44.399 --> 01:08:49.040
So we spaced it out a little bit and, um, I don't know why my computer is broken.

1240
01:08:49.040 --> 01:08:50.960
But let me refresh here.

1241
01:08:50.960 --> 01:08:53.240
Um, I don't know.

1242
01:08:53.240 --> 01:08:54.600
For some reason I can't scroll right now.

1243
01:08:54.600 --> 01:08:58.720
Maybe my mouse is, no, I see it moving, but down here, you'll see the other events.

1244
01:08:58.720 --> 01:09:01.520
So if you guys can come here, you can, you can scroll down.

1245
01:09:01.520 --> 01:09:02.080
Yeah.

1246
01:09:02.080 --> 01:09:02.359
Okay.

1247
01:09:02.359 --> 01:09:02.800
There we go.

1248
01:09:02.800 --> 01:09:03.600
I'm finally scrolling.

1249
01:09:03.600 --> 01:09:05.040
I don't know what's going on.

1250
01:09:05.040 --> 01:09:11.840
Um, maybe if I click this, okay, let's go to the actual page here.

1251
01:09:12.439 --> 01:09:13.120
There we go.

1252
01:09:13.120 --> 01:09:13.319
Okay.

1253
01:09:13.319 --> 01:09:15.960
So, oh, oh, gosh, see, it's just showing upcoming events.

1254
01:09:15.960 --> 01:09:17.600
So this is today.

1255
01:09:17.600 --> 01:09:19.120
That's tomorrow.

1256
01:09:19.120 --> 01:09:19.640
Okay.

1257
01:09:19.640 --> 01:09:22.720
That's tomorrow and it looks like I don't think we've added to the counter yet.

1258
01:09:22.720 --> 01:09:23.840
That bonus bonus.

1259
01:09:23.840 --> 01:09:24.200
Okay.

1260
01:09:24.200 --> 01:09:26.560
So I think it was just for people that are paying attention.

1261
01:09:26.560 --> 01:09:29.720
So that's you guys, it's going to be Tuesday at nine a.m.

1262
01:09:29.720 --> 01:09:33.240
We will add it to this calendar, but it's going to be Tuesday at nine a.m.

1263
01:09:33.240 --> 01:09:38.240
So you guys have the weekend off, um, or on to catch the replays and do the homework.

1264
01:09:38.479 --> 01:09:42.800
If you guys want to enter to win the scholarship for our business accelerator, um, you have

1265
01:09:42.800 --> 01:09:46.800
to complete, um, the homework for day one and day two.

1266
01:09:46.800 --> 01:09:47.439
Okay.

1267
01:09:47.439 --> 01:09:49.160
Um, there's no homework for day three.

1268
01:09:49.160 --> 01:09:51.160
Um, so it's just the day one day to homework.

1269
01:09:51.160 --> 01:09:54.800
Of course we gave you stuff to do on day three, but we just like want to see you taking

1270
01:09:54.800 --> 01:09:56.360
action if you're going to win a scholarship.

1271
01:09:56.360 --> 01:10:00.000
And then on Tuesday, we'll put all those names of people that entered to win.

1272
01:10:08.600 --> 01:10:09.600
about it.

1273
01:10:09.600 --> 01:10:10.600
Okay.

1274
01:10:10.600 --> 01:10:14.400
So you can see, like, let me go to that group, like right here.

1275
01:10:14.400 --> 01:10:17.440
So completed day one, day two, boom.

1276
01:10:17.440 --> 01:10:20.360
So Ben has entered to win the scholarship, right?

1277
01:10:20.360 --> 01:10:21.400
That's what we're looking for.

1278
01:10:21.400 --> 01:10:22.400
You might post separately.

1279
01:10:22.400 --> 01:10:26.260
Like Lisa did like kind of two different posts about it, alluded to different posts.

1280
01:10:26.260 --> 01:10:28.480
So we're tracking those people doing the work.

1281
01:10:28.480 --> 01:10:31.380
You're going to be entered to win the scholarship and we'll spin a wheel on Tuesday and choose

1282
01:10:31.380 --> 01:10:32.380
that winner.

1283
01:10:32.380 --> 01:10:33.380
So that'd be pretty cool.

1284
01:10:33.380 --> 01:10:34.380
All right.

1285
01:10:34.380 --> 01:10:37.040
And so yeah, Tuesday, 9 a.m., be there.

1286
01:10:37.040 --> 01:10:40.560
You don't have to be there to win, but it's way more fun if you're there, okay?

1287
01:10:40.560 --> 01:10:47.020
And also Tuesday, just what we do on that bonus session is we do a case study breakdown of

1288
01:10:47.020 --> 01:10:49.120
the eight fig AI business.

1289
01:10:49.120 --> 01:10:53.580
So if you thought this was kind of meta, me selling you software and then telling you

1290
01:10:53.580 --> 01:10:58.460
how to build the same software that I sold you, well, it's going to get more met.

1291
01:10:58.460 --> 01:11:02.440
It's going to be on Tuesday, we're going to show you the whole behind the scenes of how

1292
01:11:02.440 --> 01:11:03.800
that business works.

1293
01:11:03.800 --> 01:11:05.760
So like kind of, here's how we run ads.

1294
01:11:05.760 --> 01:11:06.760
Here's what happens.

1295
01:11:06.760 --> 01:11:09.880
Here's how we, here's the upsells, the downsells.

1296
01:11:09.880 --> 01:11:11.040
Here's the back end program.

1297
01:11:11.040 --> 01:11:12.760
Here's the value ladder.

1298
01:11:12.760 --> 01:11:16.120
Just so if you want to see like a more, you know, like a vision for your business and

1299
01:11:16.120 --> 01:11:20.860
how you can build it out to really be like an eight figure money model, that's what we're

1300
01:11:20.860 --> 01:11:22.180
building with this business.

1301
01:11:22.180 --> 01:11:23.180
And we've done it before.

1302
01:11:23.180 --> 01:11:24.440
We're doing it again with this business.

1303
01:11:24.440 --> 01:11:28.440
We just started this one in June, you know, and now it's two and a hundred.

1304
01:11:28.440 --> 01:11:29.440
It's a thousand dollars.

1305
01:11:29.440 --> 01:11:32.760
It's at, I think, 30 k a month, monthly recurring revenue.

1306
01:11:32.760 --> 01:11:35.560
And we're just going to break the hell down like a case study for business owners.

1307
01:11:35.560 --> 01:11:42.120
So that's Tuesday, 9 a.m. Pacific Standard Time, 12 Eastern and whatever time zones you

1308
01:11:42.120 --> 01:11:43.120
guys are in.

1309
01:11:43.120 --> 01:11:44.120
Okay.

1310
01:11:44.120 --> 01:11:45.120
All right.

1311
01:11:45.120 --> 01:11:46.120
Yeah.

1312
01:11:46.120 --> 01:11:47.120
Jude, no homework today.

1313
01:11:47.120 --> 01:11:51.980
I mean, if you want to go get an ad launch, but really the homework is the action items

1314
01:11:51.980 --> 01:11:58.940
from day one and day two, and to enter to win the scholarship, it's level one on day one

1315
01:11:58.940 --> 01:12:01.740
and level two on day two, okay?

1316
01:12:01.740 --> 01:12:04.020
So you can go back and catch the replays right towards the end.

1317
01:12:04.020 --> 01:12:09.260
We talk about the action items and level one on day one, level two on day two that entry

1318
01:12:09.260 --> 01:12:10.260
to win the scholarship.

1319
01:12:10.260 --> 01:12:14.940
Just make sure you post about it in the community group so we know that you took action.

1320
01:12:14.940 --> 01:12:15.940
Okay.

1321
01:12:15.940 --> 01:12:16.940
Whoo.

1322
01:12:16.940 --> 01:12:18.420
Take a breath everybody.

1323
01:12:18.420 --> 01:12:23.380
Let's do some Q and A probably got 15 minutes of Q and A here, 15, 20 minutes.

1324
01:12:23.380 --> 01:12:29.020
So if you have a question about anything we talked about, copywriting, marketing, AI,

1325
01:12:29.020 --> 01:12:32.220
all the things, raise your hand, let's talk about it.

1326
01:12:32.220 --> 01:12:35.580
And one more question from the chat that everyone always has.

1327
01:12:35.580 --> 01:12:40.140
If you got the replays, the VIP gets the replays, where do you go to watch them?

1328
01:12:40.140 --> 01:12:41.980
So yeah, the let me let me hit this.

1329
01:12:41.980 --> 01:12:47.140
This is a fun one to hit because all the people that are freaking out about it, it makes

1330
01:12:47.140 --> 01:12:48.140
sense.

1331
01:12:48.140 --> 01:12:49.340
They're not watching live.

1332
01:12:49.340 --> 01:12:52.980
So I say it live, but like they're not watching.

1333
01:12:52.980 --> 01:12:54.980
So they're all like, where'd the replays go?

1334
01:12:54.980 --> 01:12:55.980
Okay.

1335
01:12:55.980 --> 01:12:57.340
So you guys will know you can help.

1336
01:12:57.340 --> 01:13:00.380
If you see people in the group freaking out, you can tell them, okay, you guys can be on

1337
01:13:00.380 --> 01:13:01.380
my team.

1338
01:13:01.380 --> 01:13:06.460
So the replays right now in the group are here, okay, they're right here in the replays tab.

1339
01:13:06.460 --> 01:13:09.940
But on Tuesday, they go away, okay, they disappear.

1340
01:13:09.940 --> 01:13:13.580
But if you got VIP, they don't disappear forever, okay?

1341
01:13:13.580 --> 01:13:17.540
They go into, we kind of pull them out of here and we put them into a training portal,

1342
01:13:17.540 --> 01:13:18.540
okay?

1343
01:13:18.540 --> 01:13:20.340
And we'll give you access to that training portal.

1344
01:13:20.340 --> 01:13:23.340
You get an email that week, but it looks like I'll just show it to you.

1345
01:13:23.340 --> 01:13:24.980
It looks like this.

1346
01:13:24.980 --> 01:13:28.580
And I'm in like admin mode, so you're going to see a million things, but like it'll look

1347
01:13:28.580 --> 01:13:31.900
like this and you'll see AI drinking team challenge just in there.

1348
01:13:31.900 --> 01:13:37.820
And you'll see all of the days, all the bonus days, and you'll get access to this, like

1349
01:13:37.820 --> 01:13:41.900
as long as we're running this thing, like we call that lifetime access and we'll also

1350
01:13:41.900 --> 01:13:42.900
update it.

1351
01:13:42.900 --> 01:13:46.220
We'll see the ones in last month, but we'll update it with this month because the content

1352
01:13:46.220 --> 01:13:47.220
is changing.

1353
01:13:47.220 --> 01:13:51.580
So you can always come back here and see kind of, you know, some of those, those trainings,

1354
01:13:51.580 --> 01:13:53.540
case studies, all this stuff.

1355
01:13:53.540 --> 01:13:56.060
So yeah, it'll be inside of what we call our training portal.

1356
01:13:56.060 --> 01:14:00.220
It's a slightly separate pace than where you're living right now inside the community

1357
01:14:00.220 --> 01:14:01.220
app.

1358
01:14:01.220 --> 01:14:05.620
But you'll get an invite via email, we'll send a couple emails about it.

1359
01:14:05.620 --> 01:14:06.860
All right.

1360
01:14:06.860 --> 01:14:07.860
Good question.

1361
01:14:07.860 --> 01:14:12.220
Okay, so Megan, let's go to you first here and let me pull up one more thing on my screen,

1362
01:14:12.220 --> 01:14:15.180
Megan, while you're unmuting, and then we'll jump in.

1363
01:14:15.180 --> 01:14:16.540
Hey, Megan, how's it going?

1364
01:14:16.540 --> 01:14:17.540
Good.

1365
01:14:17.540 --> 01:14:18.540
How are you?

1366
01:14:18.540 --> 01:14:19.540
Good to see you here.

1367
01:14:19.540 --> 01:14:20.540
Good.

1368
01:14:20.540 --> 01:14:21.540
Yeah.

1369
01:14:21.540 --> 01:14:22.540
So good to see you.

1370
01:14:22.540 --> 01:14:23.540
This has been awesome.

1371
01:14:23.540 --> 01:14:25.340
Two, I'll try to go real fast.

1372
01:14:25.340 --> 01:14:28.940
First, you showed like that perplexity thing that you're building with reaching out with

1373
01:14:28.940 --> 01:14:31.540
emails with privacy policies.

1374
01:14:31.540 --> 01:14:32.540
Is that something?

1375
01:14:32.540 --> 01:14:34.740
Because I think I was talking to, what is it?

1376
01:14:34.740 --> 01:14:35.740
Jared?

1377
01:14:35.740 --> 01:14:36.740
What's your guys name?

1378
01:14:36.740 --> 01:14:37.740
Oh, Austin?

1379
01:14:37.740 --> 01:14:38.740
Or Gleb.

1380
01:14:38.740 --> 01:14:39.740
Gleb.

1381
01:14:39.740 --> 01:14:40.740
Like your AI agent.

1382
01:14:40.740 --> 01:14:41.740
Oh, Jarvis?

1383
01:14:41.740 --> 01:14:42.740
Yes.

1384
01:14:42.740 --> 01:14:43.740
Yeah.

1385
01:14:43.740 --> 01:14:44.740
Oh, oh, on Facebook.

1386
01:14:44.740 --> 01:14:45.740
Yeah, that's right.

1387
01:14:45.740 --> 01:14:46.740
You were in the Facebook people.

1388
01:14:46.740 --> 01:14:47.740
Yeah.

1389
01:14:47.740 --> 01:14:50.100
And then like I think I said something and then my baby deleted the message and then

1390
01:14:50.100 --> 01:14:52.140
I never responded my apologies.

1391
01:14:52.140 --> 01:14:58.020
Anyways, can you automate that in a sense through Messenger right now?

1392
01:14:58.020 --> 01:14:59.020
Yeah.

1393
01:15:01.800 --> 01:15:03.640
I had Jarvis post on Facebook

1394
01:15:03.640 --> 01:15:06.480
and then people that commented, he was supposed to message,

1395
01:15:06.480 --> 01:15:08.840
but like Facebook does have some weirdness around it,

1396
01:15:08.840 --> 01:15:12.640
so it is possible, but I wouldn't like scale it up.

1397
01:15:12.640 --> 01:15:15.800
I wouldn't scale it to like 100 messages a day

1398
01:15:15.800 --> 01:15:19.320
because Facebook just doesn't like automation,

1399
01:15:19.320 --> 01:15:21.000
but Instagram is a lot easier

1400
01:15:21.000 --> 01:15:23.160
'cause you can use like many chat and things like that,

1401
01:15:23.160 --> 01:15:26.240
but Facebook specifically is just a little trickier

1402
01:15:26.240 --> 01:15:29.680
and it's doable, but I had him like kind of sending me

1403
01:15:29.680 --> 01:15:32.640
things so I could approve it, so it's almost there.

1404
01:15:32.640 --> 01:15:34.720
I wouldn't release that skill just yet,

1405
01:15:34.720 --> 01:15:36.840
but it's like, it's close, you know?

1406
01:15:36.840 --> 01:15:39.520
And definitely on a small scale, you know, like,

1407
01:15:39.520 --> 01:15:44.160
you know, I'll do 20, 30 of those messages a day sometimes.

1408
01:15:44.160 --> 01:15:46.280
You're totally fine and you're not gonna get any weird

1409
01:15:46.280 --> 01:15:49.720
like bands on Facebook, and then the worst that can happen,

1410
01:15:49.720 --> 01:15:51.480
I have had this happen not with AI,

1411
01:15:51.480 --> 01:15:53.960
but just for me personally messaging people

1412
01:15:53.960 --> 01:15:56.240
with like a, you know, call the action post like that

1413
01:15:56.240 --> 01:15:57.800
is like Facebook is just like chill out,

1414
01:15:57.800 --> 01:16:00.320
like stop messaging people that much,

1415
01:16:00.320 --> 01:16:05.320
and they put you on timeout for like 24 hours, so yeah.

1416
01:16:05.320 --> 01:16:09.440
- Oh yeah, I was in jail for two weeks during a challenge

1417
01:16:09.440 --> 01:16:11.680
with 3,500 people it sucked.

1418
01:16:11.680 --> 01:16:13.680
- Oh my gosh, yeah.

1419
01:16:13.680 --> 01:16:15.440
- Okay, is that, and that's so,

1420
01:16:15.440 --> 01:16:17.120
even though it's your personal Facebook,

1421
01:16:17.120 --> 01:16:19.600
you still are able to do a little bit of it though.

1422
01:16:19.600 --> 01:16:21.240
- Yeah, you can do a little bit there.

1423
01:16:21.240 --> 01:16:22.160
Yeah, mm-hmm.

1424
01:16:22.160 --> 01:16:24.080
- Okay, cool, and then real quick too,

1425
01:16:24.080 --> 01:16:25.840
I mean, this might be something for your team

1426
01:16:25.840 --> 01:16:29.720
like about applying, but in your guys's accelerator,

1427
01:16:29.720 --> 01:16:34.520
do you guys go over, or have you specifically

1428
01:16:34.520 --> 01:16:37.560
been using AI a lot for the perfect webinar?

1429
01:16:37.560 --> 01:16:40.120
Because I feel like every time I try to use that,

1430
01:16:40.120 --> 01:16:42.080
I end up costing myself more time

1431
01:16:42.080 --> 01:16:44.000
'cause I have to go back and start from scratch,

1432
01:16:44.000 --> 01:16:44.840
and it's probably like--

1433
01:16:44.840 --> 01:16:45.680
- Like you seem like writing it

1434
01:16:45.680 --> 01:16:47.160
or just kind of the whole process?

1435
01:16:47.160 --> 01:16:51.160
- Yeah, like the whole outline scripting everything,

1436
01:16:51.160 --> 01:16:54.600
or is that still something you're personally doing?

1437
01:16:54.600 --> 01:16:58.440
- Yeah, I did, like for a talk I did,

1438
01:16:58.440 --> 01:17:02.160
I created one, it's not published yet,

1439
01:17:02.160 --> 01:17:04.680
but it probably will come into AFIGAI at some point,

1440
01:17:04.680 --> 01:17:09.360
like a webinar, kind of like keynote talk creator,

1441
01:17:09.360 --> 01:17:10.560
'cause there's a lot of formats, right?

1442
01:17:10.560 --> 01:17:12.680
You've got like Russell Brownson's perfect webinar,

1443
01:17:12.680 --> 01:17:14.920
you've got Jason Fladlings, One to Many,

1444
01:17:14.920 --> 01:17:18.080
you've got Colin Boyd has a great one

1445
01:17:18.080 --> 01:17:20.280
on like storytelling, you know,

1446
01:17:20.280 --> 01:17:22.800
and so I kind of lean more towards Colin style,

1447
01:17:23.720 --> 01:17:26.800
but they're all like ways to sell on stage, essentially.

1448
01:17:26.800 --> 01:17:29.480
And so I created one that was kind of a mix of all of them,

1449
01:17:29.480 --> 01:17:32.960
and it did pretty good, but it still needed some human.

1450
01:17:32.960 --> 01:17:35.080
I wouldn't like just rip a script on there

1451
01:17:35.080 --> 01:17:36.480
and just go live and go do it.

1452
01:17:36.480 --> 01:17:38.120
I would always put your touch on it

1453
01:17:38.120 --> 01:17:43.120
'cause it's always good as the context you give it, you know?

1454
01:17:43.120 --> 01:17:46.760
But I did one with this kind of beta tool,

1455
01:17:46.760 --> 01:17:48.520
I haven't released it yet, and it was solid.

1456
01:17:48.520 --> 01:17:52.080
Like it was good, and then I probably put in still an hour

1457
01:17:52.080 --> 01:17:54.440
into like, it was a live talk,

1458
01:17:54.440 --> 01:17:57.440
but it wasn't like 10 hours, you know?

1459
01:17:57.440 --> 01:17:59.480
So it definitely saved time.

1460
01:17:59.480 --> 01:18:03.240
But yeah, I think like, I, for stuff like that,

1461
01:18:03.240 --> 01:18:05.040
what my best advice would be like,

1462
01:18:05.040 --> 01:18:09.320
I keep a story bank because that's the thing AI doesn't know,

1463
01:18:09.320 --> 01:18:10.560
is like all the stories, right?

1464
01:18:10.560 --> 01:18:14.120
And a lot of times when you're selling something,

1465
01:18:14.120 --> 01:18:16.520
telling stories makes it so much more powerful, right?

1466
01:18:16.520 --> 01:18:18.120
I told that story about Chelsea blogging, right?

1467
01:18:18.120 --> 01:18:21.120
That made that blogging thing more powerful, right?

1468
01:18:21.120 --> 01:18:25.280
And so I have a story bank of all my, like kind of stories,

1469
01:18:25.280 --> 01:18:26.760
and I'd recommend everyone do this.

1470
01:18:26.760 --> 01:18:28.760
Like anytime you kind of come up with a story,

1471
01:18:28.760 --> 01:18:31.640
analogy, a life experience, putting your story bank,

1472
01:18:31.640 --> 01:18:33.360
and then you just feed this to AI

1473
01:18:33.360 --> 01:18:35.160
'cause it'll work in your stories.

1474
01:18:35.160 --> 01:18:37.480
We also have like a testimonial bank, right?

1475
01:18:37.480 --> 01:18:40.800
So we feed it that, we feed it like here's,

1476
01:18:40.800 --> 01:18:43.280
so we just give it a lot of context, you know?

1477
01:18:43.280 --> 01:18:45.640
And then the output's so much more personalized,

1478
01:18:45.640 --> 01:18:46.720
it's working in the stories,

1479
01:18:46.720 --> 01:18:48.880
it'll throw in a testimonial that's actually real,

1480
01:18:48.880 --> 01:18:51.520
not like some made up testimonial.

1481
01:18:51.520 --> 01:18:54.280
So that's helpful, like having kind of a centralized,

1482
01:18:54.280 --> 01:18:57.400
we call that brain that kind of knows about you

1483
01:18:57.400 --> 01:18:59.200
and the business, and that's what we're trying to do

1484
01:18:59.200 --> 01:19:02.480
with 8-fig AI, 8-fig AI, all the tools communicate,

1485
01:19:02.480 --> 01:19:06.480
and they remember things about you.

1486
01:19:06.480 --> 01:19:09.000
I'll actually show this because I'm kind of,

1487
01:19:09.000 --> 01:19:11.160
I'm selling 8-fig AI, but I also want you guys

1488
01:19:11.160 --> 01:19:13.920
to be able to use it for your business.

1489
01:19:13.920 --> 01:19:16.080
Let me show you guys this really quick,

1490
01:19:16.080 --> 01:19:17.840
if I can find it, let's see.

1491
01:19:17.840 --> 01:19:21.040
So in 8-fig AI, or sorry, in pickaxe,

1492
01:19:21.040 --> 01:19:22.560
where 8-fig AI is built,

1493
01:19:22.560 --> 01:19:25.240
you can tell it what you want it to remember

1494
01:19:25.240 --> 01:19:27.600
about the people using it, okay?

1495
01:19:27.600 --> 01:19:31.400
And so when you use our tool 8-fig AI,

1496
01:19:31.400 --> 01:19:33.920
it remembers very specific things about you

1497
01:19:33.920 --> 01:19:36.960
across all the tools, which is really nice.

1498
01:19:36.960 --> 01:19:39.120
So it's got like what's called a shared memory,

1499
01:19:39.120 --> 01:19:42.000
and you can actually see it up here in the corner,

1500
01:19:42.000 --> 01:19:43.320
you can see this little memories thing,

1501
01:19:43.320 --> 01:19:45.600
you can see what it's remembering about you.

1502
01:19:45.600 --> 01:19:47.040
So if I talk about my team,

1503
01:19:47.040 --> 01:19:48.280
it'll remember that.

1504
01:19:48.280 --> 01:19:51.520
If I talk about my content info, or remember that,

1505
01:19:51.520 --> 01:19:53.920
I talk about my marketing channels, it remembers that.

1506
01:19:53.920 --> 01:19:56.760
So it basically makes all the tools more powerful

1507
01:19:56.760 --> 01:19:58.880
over time, because every time you use a tool,

1508
01:19:58.880 --> 01:20:00.080
it's now remembering it.

1509
01:20:05.520 --> 01:20:10.080
a big kind of thing I've seen people do that takes AI to the next I was having like some sort of

1510
01:20:10.080 --> 01:20:15.520
centralized brain that has all your stuff in it. And you just give it like, Hey, I want to write

1511
01:20:15.520 --> 01:20:20.720
a webinar here's my brain. And then it can just be so much more like better on the first take.

1512
01:20:20.720 --> 01:20:26.000
Does that make sense? Yeah, totally. Yeah. Yeah, thanks. Yeah, because usually it's like 16

1513
01:20:26.000 --> 01:20:33.040
hours to build a webinar. And I know, Oh my gosh. So yeah, I think I'm so I would say gamma two

1514
01:20:33.040 --> 01:20:39.600
has been great. We've been using gamma for this this presentation. And I'll usually start with a

1515
01:20:39.600 --> 01:20:44.800
Google Doc. And then I bring it into gamma. That's G-A-M-M-A for anyone wants to check it out,

1516
01:20:44.800 --> 01:20:50.480
put a link in the chat. And it basically takes like a ugly Google Doc and like writes all the

1517
01:20:50.480 --> 01:20:55.760
slides for you. So like you can just give it like an outline and then it'll build all the slides.

1518
01:20:55.760 --> 01:21:01.200
So it just visually looks nice. And then I'll go in and edit from there. But I've been using gamma

1519
01:21:01.200 --> 01:21:06.080
a ton for just if I need to do a quick presentation, I'm like, I just kind of brain dump with chat

1520
01:21:06.080 --> 01:21:12.800
GBT or a tool like ours and Claude or whatever. And I take that into a Google Doc refine it and

1521
01:21:12.800 --> 01:21:19.040
I give the gamma and then it's done, you know, yeah. Cool. Go over that. Well, I'll talk to your team,

1522
01:21:19.040 --> 01:21:24.960
I guess about the program. Yeah. Yeah, we go over a lot of like, yeah, the AI tools we use,

1523
01:21:24.960 --> 01:21:28.560
because like it's like pretty much we want to teach you stuff, but then equip you with

1524
01:21:28.560 --> 01:21:32.960
stuff to save you time because it's like everyone coming in is already busy. So then we're going to

1525
01:21:32.960 --> 01:21:36.320
give you more to do and then we're going to take some stuff off your plate with AI. So that's kind

1526
01:21:36.320 --> 01:21:42.320
of like hopefully that neutral. It doesn't cost you more time. It's saving you time. But then you're

1527
01:21:42.320 --> 01:21:46.160
walking with a bunch of new skill sets to like, Oh, yeah, I'm using this tool. I got my executive

1528
01:21:46.160 --> 01:21:52.400
assistant doing this, my AI executive assistant, like that's, that's really the goal. So yeah,

1529
01:21:52.400 --> 01:21:56.080
head up to help our team and be fun to work with you. Yeah, it'd be awesome.

1530
01:21:56.080 --> 01:22:04.480
Thanks, Stephen. Appreciate it. Cool. All right. Lisa C Lisa C here. Hi, Stephen. Hey, hey,

1531
01:22:04.480 --> 01:22:08.800
it's going to, I'm going to piggyback on the last thing you said about the gamma because

1532
01:22:08.800 --> 01:22:15.120
I'm doing, I'm in the education space for courses. Okay. And when I'm trying to create the workbooks,

1533
01:22:15.120 --> 01:22:21.200
I'm not a designer and I'm just wondering if what we have there with the 8-fig could kind of help me

1534
01:22:21.200 --> 01:22:30.080
to streamline how those books look, those workbooks look in any way. Yeah, like, um, uh, yeah,

1535
01:22:30.080 --> 01:22:35.680
I would say the two big, there's like three big ones right now that are really good for like design

1536
01:22:35.680 --> 01:22:44.720
stuff. Gamma is really good for more presentations, but I have done some ebook kind of design on

1537
01:22:44.720 --> 01:22:50.800
there, but it's, it's mostly like a web based thing, but gamma's great. Canva, which kind of rhymes,

1538
01:22:50.800 --> 01:22:54.560
that's like all these things rhyme at this point. Canva is really great. I'm sure you use Canva

1539
01:22:54.560 --> 01:23:00.320
before. So what I use? Yeah, they're doing a lot of AI stuff. And our tool, like, um, let's see,

1540
01:23:00.320 --> 01:23:06.400
where is it are? Let me go to my marketing, let me share my screen. This tool here, it doesn't have

1541
01:23:06.400 --> 01:23:10.800
a direct Canva integration yet. We're working on that, but does that be cool to go from our

1542
01:23:10.800 --> 01:23:16.320
tool straight there and just build it? But if you go to the, where is it? Instant digital product

1543
01:23:16.320 --> 01:23:22.000
creator, that'd be like a workbook, right? There's this video about Canva's magic design thing. And

1544
01:23:22.000 --> 01:23:28.240
you can basically, once you create one, let me see if I can go to some history here. Marketing.

1545
01:23:28.240 --> 01:23:34.880
Okay, let me go to this one. Okay, so can you, so once you've like, have a thread going with one,

1546
01:23:36.720 --> 01:23:42.800
give me the Canva code for this. And you can basically ask it for the Canva,

1547
01:23:42.800 --> 01:23:47.600
we call it the Canva code. And it'll give you like some, you know, it looks like kind of code,

1548
01:23:47.600 --> 01:23:52.640
but it's basically a description of how it would might design this thing. See that? And then you

1549
01:23:52.640 --> 01:23:57.360
basically click this little copy button and go over to Canva's like AI magic studio thing

1550
01:23:57.360 --> 01:24:02.560
and drop it in there. And so when I put the existing one, the one that I already have,

1551
01:24:02.560 --> 01:24:06.800
mock-up that I have, would I put that there? Is that what you're saying? Oh, you already have a

1552
01:24:06.800 --> 01:24:13.040
mock-up in Canva? Is that what you're saying? I've done, I use a mixture of Canva and Google Docs.

1553
01:24:13.040 --> 01:24:16.640
Okay. Yeah. I do love graphics and Canva and pull them into Google Docs. You could,

1554
01:24:16.640 --> 01:24:20.320
you could come over to our tool and say like, how could I make this better looking or something

1555
01:24:20.320 --> 01:24:25.520
and it give you ideas, you go back to Canva. The other one that's kind of hot right now is,

1556
01:24:26.320 --> 01:24:33.120
is Claude's, oh, someone helped me. Is it called design? Claude design? I honestly-

1557
01:24:33.120 --> 01:24:38.240
Yeah, that's correct. Yeah. I've only used it once, but this is a new thing they just launched like

1558
01:24:38.240 --> 01:24:43.840
last week. And we don't have access to it in our toolkit yet, but essentially you can, yeah,

1559
01:24:43.840 --> 01:24:49.680
like upload, like we did, we were like, hey, make us a bunch of ads. And it made us like

1560
01:24:49.680 --> 01:24:55.680
all these ads, you know? And the design's pretty good, you know? So if you gave it your existing

1561
01:24:55.680 --> 01:24:59.840
thing in Canvas that, "Hey, help me build out this workbook. Here's what I want to say and go."

1562
01:25:03.800 --> 01:25:05.520
It'll basically just kill pelt at all for you.

1563
01:25:05.520 --> 01:25:09.520
So it's, they're kind of trying to replace like kind of a canvas style thing.

1564
01:25:09.520 --> 01:25:13.080
It's still honestly, when we were playing with it, it's a little rough around the edges.

1565
01:25:13.080 --> 01:25:14.320
We didn't even know how to download these.

1566
01:25:14.320 --> 01:25:15.380
We're like, how do we download them?

1567
01:25:15.380 --> 01:25:19.680
So we told it to make us a download button and it did and it worked.

1568
01:25:19.680 --> 01:25:22.260
Um, so I don't know like exactly how to use it.

1569
01:25:22.260 --> 01:25:25.160
Yeah, I haven't gotten deep on it, but I've heard really good things about

1570
01:25:25.160 --> 01:25:27.480
camp or claw design.

1571
01:25:27.480 --> 01:25:28.040
Yeah.

1572
01:25:28.560 --> 01:25:31.920
Um, in cloth, I think has an integration with Canva as well.

1573
01:25:31.920 --> 01:25:33.000
Okay.

1574
01:25:33.000 --> 01:25:38.200
And then one other thing with the blogs, because I hear you keep talking about the

1575
01:25:38.200 --> 01:25:41.640
blogs, which I think is actually better for the audience that I'm after.

1576
01:25:41.640 --> 01:25:42.060
Okay.

1577
01:25:42.060 --> 01:25:42.360
Yeah.

1578
01:25:42.360 --> 01:25:47.280
Then maybe Facebook with those, can you set up through the eight fig?

1579
01:25:47.280 --> 01:25:50.600
Cause I wasn't sure if that's what you were mentioning through the eight fig.

1580
01:25:50.600 --> 01:25:54.920
We can we set that up so that it does the daily blog for us.

1581
01:25:54.920 --> 01:25:57.080
And that integrates to high level.

1582
01:25:57.120 --> 01:25:59.440
I have a high level account, for example, yep.

1583
01:25:59.440 --> 01:26:00.320
Yeah.

1584
01:26:00.320 --> 01:26:02.520
How we would, how we, let's see.

1585
01:26:02.520 --> 01:26:05.440
Um, big AI.

1586
01:26:05.440 --> 01:26:08.320
So you could use our toolkit for that.

1587
01:26:08.320 --> 01:26:13.320
Um, we don't have the, uh, well, what I would probably do is what we taught on day

1588
01:26:13.320 --> 01:26:18.240
one, the, how to write like you, the copywriter, um, I would probably connect.

1589
01:26:18.240 --> 01:26:22.440
So kind of like zooming back out for everybody, we kind of built the brain that

1590
01:26:22.440 --> 01:26:24.920
day, you still have to prompt it and get, get your result.

1591
01:26:24.920 --> 01:26:26.640
Like, Oh, I need a blog post.

1592
01:26:26.640 --> 01:26:28.440
And then it writes it, right?

1593
01:26:28.440 --> 01:26:30.840
But we made the brain tomorrow.

1594
01:26:30.840 --> 01:26:34.720
We'll talk about connecting essentially the body, the agent to the brain.

1595
01:26:34.720 --> 01:26:37.640
So then that's, that's what would write the blog post.

1596
01:26:37.640 --> 01:26:41.400
You'd have this agent tap the brain so it can write like you and then connect

1597
01:26:41.400 --> 01:26:43.080
to high level and go put it in there.

1598
01:26:43.080 --> 01:26:47.040
You know, uh, and, uh, we will talk a little bit about that tomorrow.

1599
01:26:47.040 --> 01:26:51.240
So, um, kind of the connection of how to get it to actually go and do it for you.

1600
01:26:51.240 --> 01:26:53.440
We don't do a full walk through that blogging thing.

1601
01:26:53.440 --> 01:26:54.920
Cause it's just, it is a little more technical.

1602
01:26:54.920 --> 01:26:58.120
We do that more in our main program, but we'll give you some hints tomorrow.

1603
01:26:58.120 --> 01:26:59.680
You could definitely take it around with it.

1604
01:26:59.680 --> 01:27:00.520
Okay.

1605
01:27:00.520 --> 01:27:01.440
Thank you so much.

1606
01:27:01.440 --> 01:27:02.120
Cool.

1607
01:27:02.120 --> 01:27:02.720
Awesome.

1608
01:27:02.720 --> 01:27:04.320
Um, all right.

1609
01:27:04.320 --> 01:27:07.000
Angela Rose, let's hop over to you here.

1610
01:27:07.000 --> 01:27:14.440
Hey, beer, um, on the lead gen form that you're doing in Facebook.

1611
01:27:14.440 --> 01:27:14.840
Yeah.

1612
01:27:14.840 --> 01:27:19.080
To deliver the lead magnet.

1613
01:27:19.080 --> 01:27:20.840
Are they then getting an email?

1614
01:27:22.080 --> 01:27:27.560
Yeah, so you can, um, uh, to deliver the lead magnet on the thank you page

1615
01:27:27.560 --> 01:27:28.800
of the form, right?

1616
01:27:28.800 --> 01:27:31.920
There's a button and then I use just link them right to the lead magnet.

1617
01:27:31.920 --> 01:27:33.440
So they just instantly get it.

1618
01:27:33.440 --> 01:27:38.840
Um, however, you can also connect that lead form to an email service.

1619
01:27:38.840 --> 01:27:42.280
Facebook doesn't do the email for you, but if you have some other email service,

1620
01:27:42.280 --> 01:27:46.760
like high level, mail chimp, active campaign, you can connect it and just say,

1621
01:27:46.760 --> 01:27:50.080
Hey, when a lead comes in, also send them an email, which I like to do.

1622
01:27:50.080 --> 01:27:52.040
Cause some people are in a hurry on their phone.

1623
01:27:52.040 --> 01:27:53.880
They're like, Oh, check this out later.

1624
01:27:53.880 --> 01:27:56.160
And then so I like to send an email with it as well.

1625
01:27:56.160 --> 01:28:00.280
Um, but yeah, the simplest version is just link it straight there and don't do

1626
01:28:00.280 --> 01:28:00.800
anything else.

1627
01:28:00.800 --> 01:28:04.720
The more, you know, probably smart version is to send them an email to who

1628
01:28:04.720 --> 01:28:07.680
just gives you more chances that they actually check out the lead magnet.

1629
01:28:07.680 --> 01:28:08.600
Okay.

1630
01:28:08.600 --> 01:28:15.360
So you could link it so that they can either go like to Google driver, whatever,

1631
01:28:15.560 --> 01:28:19.920
or the website, media, library, downloaded immediately.

1632
01:28:19.920 --> 01:28:26.240
But then in the email, like if they're tagged and kit, then it would send them

1633
01:28:26.240 --> 01:28:29.800
an email with, because we have a series that, um,

1634
01:28:29.800 --> 01:28:31.120
Oh, yeah, put them on a sequence.

1635
01:28:31.120 --> 01:28:32.640
Yeah, I put them on a sequence.

1636
01:28:32.640 --> 01:28:35.400
If they don't download the email, it's kind of a nudge.

1637
01:28:35.400 --> 01:28:36.920
Yeah, don't forget about this.

1638
01:28:36.920 --> 01:28:42.160
And then it drops them into a nurture sequence, uh, ultimately driving them

1639
01:28:42.160 --> 01:28:43.680
to register for a webinar.

1640
01:28:43.680 --> 01:28:44.080
Okay.

1641
01:28:44.080 --> 01:28:44.800
Yeah, that's great.

1642
01:28:45.120 --> 01:28:50.040
If the ultimate goal is to get them in the room and the webinar, is that how you

1643
01:28:50.040 --> 01:28:52.600
would do it or would you do it a different way?

1644
01:28:52.600 --> 01:28:53.040
Yeah.

1645
01:28:53.040 --> 01:28:54.400
No, I would, I would do it that way.

1646
01:28:54.400 --> 01:29:00.960
I would probably, um, like they opted into this form to get the lead, right?

1647
01:29:00.960 --> 01:29:02.720
You could do that lead form for a webinar.

1648
01:29:02.720 --> 01:29:03.720
We've actually done that too.

1649
01:29:03.720 --> 01:29:05.400
So you could do that work.

1650
01:29:05.400 --> 01:29:08.960
You would just kind of say, um, hey, register for this webinar on this topic.

1651
01:29:08.960 --> 01:29:09.760
That'd be the ad.

1652
01:29:09.760 --> 01:29:14.560
And then they, when they opt in, you would in your system, mark them as a

1653
01:29:14.560 --> 01:29:17.640
register for the webinar, put them on the webinar sequence.

1654
01:29:17.640 --> 01:29:19.760
Um, so we have done that for webinars.

1655
01:29:19.760 --> 01:29:23.920
Just do that same style ad straight to the webinar and the webinar is essentially

1656
01:29:23.920 --> 01:29:25.200
the, it's the lead magnet.

1657
01:29:25.200 --> 01:29:29.880
It's like, you know, um, is that for a live webinar or a never greet?

1658
01:29:29.880 --> 01:29:30.840
Yeah, live.

1659
01:29:30.840 --> 01:29:34.920
Like we would do, you know, hey, on Friday, we're doing a AI marketing session,

1660
01:29:34.920 --> 01:29:36.800
opt in here and we'll get you the details.

1661
01:29:36.800 --> 01:29:38.440
Um, that works great.

1662
01:29:38.440 --> 01:29:42.880
Or if you want to do the, you know, give them some value first, then do maybe

1663
01:29:42.880 --> 01:29:46.080
the lead magnet PDF or something first and then put them on a sequence to get them

1664
01:29:46.080 --> 01:29:47.280
on the webinar either way.

1665
01:29:47.280 --> 01:29:49.000
Um, we've, we've done both.

1666
01:29:49.000 --> 01:29:49.960
So yeah.

1667
01:29:49.960 --> 01:29:56.000
And were they, um, high converting as far as show up to the registrar or

1668
01:29:56.000 --> 01:29:59.520
regiment, I mean, the webinar, it's, it's kind of like whenever you're doing a

1669
01:30:02.120 --> 01:30:05.920
So typically we see about 10% of people will show up.

1670
01:30:05.920 --> 01:30:08.120
You know, so if you have a hundred people, 10 people,

1671
01:30:08.120 --> 01:30:09.880
it sounds kind of discouraging.

1672
01:30:09.880 --> 01:30:12.240
But the cool thing is you are building the list.

1673
01:30:12.240 --> 01:30:14.680
So those 90 people that didn't show up,

1674
01:30:14.680 --> 01:30:15.960
they might come to the next one.

1675
01:30:15.960 --> 01:30:17.720
They might come to the next one, right?

1676
01:30:17.720 --> 01:30:19.880
Some of you in this challenge probably joined in January

1677
01:30:19.880 --> 01:30:20.960
and didn't come for three months.

1678
01:30:20.960 --> 01:30:22.680
And we still are emailing you about it.

1679
01:30:22.680 --> 01:30:24.000
And you're finally here, right?

1680
01:30:24.000 --> 01:30:27.320
So it kind of like works, you know, like over time.

1681
01:30:27.320 --> 01:30:30.880
So yeah, relationship, exactly.

1682
01:30:30.880 --> 01:30:33.000
And some webinars, it just depends on the topic there.

1683
01:30:33.000 --> 01:30:36.280
I've seen some webinars, they'll have 60% of people show up.

1684
01:30:36.280 --> 01:30:38.080
You know, I saw someone post the other day,

1685
01:30:38.080 --> 01:30:40.320
she has like a 90% show up, right?

1686
01:30:40.320 --> 01:30:41.880
But because like the thing she's talking about

1687
01:30:41.880 --> 01:30:44.400
is so specific and no one else is like,

1688
01:30:44.400 --> 01:30:47.320
it's like such a problem that no one else is solving that.

1689
01:30:47.320 --> 01:30:51.160
- And how do you style that in with A with advantage plus?

1690
01:30:51.160 --> 01:30:53.440
Because if you're giving AI,

1691
01:30:53.440 --> 01:30:56.080
I know you said in the copy in the image,

1692
01:30:56.080 --> 01:31:01.080
but like my niche is like homeschooling Christian moms

1693
01:31:01.080 --> 01:31:02.960
who want to lose weight.

1694
01:31:02.960 --> 01:31:04.160
Like it's a fear of detail.

1695
01:31:04.160 --> 01:31:06.480
- Oh, that's perfect, that's great.

1696
01:31:06.480 --> 01:31:09.760
You know what, do you know our story at all?

1697
01:31:09.760 --> 01:31:11.840
- Yeah, I've been on calls with you.

1698
01:31:11.840 --> 01:31:15.480
I've been in the house with you with like a dayo and--

1699
01:31:15.480 --> 01:31:17.040
- Oh, so you've been in Pages World, but,

1700
01:31:17.040 --> 01:31:18.040
so I don't know if you knew this,

1701
01:31:18.040 --> 01:31:19.600
but when we started Rainmakers,

1702
01:31:19.600 --> 01:31:22.120
we ran ads to homeschool moms

1703
01:31:22.120 --> 01:31:25.400
who are all in classical conversations.

1704
01:31:25.400 --> 01:31:27.480
That audience is like 60,000 people.

1705
01:31:27.480 --> 01:31:28.920
It's a very small audience.

1706
01:31:28.920 --> 01:31:29.760
- Yeah, we did that.

1707
01:31:29.760 --> 01:31:30.600
- Yeah, yeah, yeah.

1708
01:31:30.600 --> 01:31:32.120
'Cause I was like, I don't know a lot about it,

1709
01:31:32.120 --> 01:31:33.680
but I heard it was expensive.

1710
01:31:33.680 --> 01:31:35.520
So I was like, I don't want broke homeschool moms.

1711
01:31:35.520 --> 01:31:37.320
I want moms that have a little bit more.

1712
01:31:37.320 --> 01:31:39.080
And it's hard, that's a hard program.

1713
01:31:39.080 --> 01:31:40.960
It's very involved, they're driven.

1714
01:31:40.960 --> 01:31:41.800
- Yeah.

1715
01:31:41.800 --> 01:31:43.280
- So yeah, you'd be totally found at that niche.

1716
01:31:43.280 --> 01:31:44.880
It's actually way bigger than you think.

1717
01:31:44.880 --> 01:31:48.480
And I think you can speak to that person stronger.

1718
01:31:48.480 --> 01:31:49.600
When you have a niche like that,

1719
01:31:49.600 --> 01:31:51.240
you can speak to the homeschool mom

1720
01:31:51.240 --> 01:31:53.960
'cause you're like, hey, like you want to do this thing,

1721
01:31:53.960 --> 01:31:56.200
but like you're also homeschooling, you're busy.

1722
01:31:56.200 --> 01:31:57.240
There's all these things.

1723
01:31:57.240 --> 01:31:59.160
So that's why we made it short.

1724
01:31:59.160 --> 01:32:01.440
It's easy to do.

1725
01:32:01.440 --> 01:32:03.560
It works for this type of lifestyle.

1726
01:32:03.560 --> 01:32:06.080
So it stands out from the crowd of like,

1727
01:32:06.080 --> 01:32:07.200
get fit offers.

1728
01:32:07.200 --> 01:32:10.440
It's kind of like, oh, this is like very specific for me.

1729
01:32:10.440 --> 01:32:15.520
- So you would allow Advantage Plus to do that.

1730
01:32:15.520 --> 01:32:17.400
Only put that in the copy.

1731
01:32:17.400 --> 01:32:20.000
- Yeah, put it in the copy, put it also in the ad.

1732
01:32:20.000 --> 01:32:23.320
Like calling, I'll show you an ad

1733
01:32:23.320 --> 01:32:26.480
that like one of our, I don't know if I'll have it.

1734
01:32:26.480 --> 01:32:28.240
Let me see if I can find it real quick.

1735
01:32:28.240 --> 01:32:31.560
One of our clients is running this ad

1736
01:32:31.560 --> 01:32:34.560
and we've kind of modeled after it a couple times.

1737
01:32:34.560 --> 01:32:35.400
- Yeah.

1738
01:32:35.400 --> 01:32:36.240
- Work shop.

1739
01:32:36.240 --> 01:32:39.160
This ad is like, honestly on Facebook,

1740
01:32:39.160 --> 01:32:41.680
you used to not build a run ads like this?

1741
01:32:41.680 --> 01:32:43.240
- Well, we used to target,

1742
01:32:43.240 --> 01:32:45.560
I was getting 50 cent leads back in the day

1743
01:32:45.560 --> 01:32:49.560
because we would target a theory specific niche.

1744
01:32:49.560 --> 01:32:50.400
- Yeah.

1745
01:32:50.400 --> 01:32:51.640
- And I'll target them anymore.

1746
01:32:51.640 --> 01:32:52.480
- Yeah, exactly.

1747
01:32:52.480 --> 01:32:54.760
- So they took away all the targeting stuff.

1748
01:32:54.760 --> 01:32:56.840
And man, I can't really find this one,

1749
01:32:56.840 --> 01:32:58.560
but this is a similar one.

1750
01:32:58.560 --> 01:33:01.040
So we used to, remember on Facebook back in the day,

1751
01:33:01.040 --> 01:33:03.280
you couldn't have more than 25% of the image

1752
01:33:03.280 --> 01:33:04.120
have text on it.

1753
01:33:04.120 --> 01:33:04.960
- Yes.

1754
01:33:04.960 --> 01:33:05.800
- You remember that?

1755
01:33:05.800 --> 01:33:06.800
- Oh, no.

1756
01:33:06.800 --> 01:33:09.400
- Now you can and the AI is reading all of it.

1757
01:33:09.400 --> 01:33:11.800
So you might as well do something like this

1758
01:33:11.800 --> 01:33:14.240
where it's like for my ideal audience, right?

1759
01:33:14.240 --> 01:33:16.200
Here's the workshop, right?

1760
01:33:16.200 --> 01:33:17.040
Get this thing.

1761
01:33:17.040 --> 01:33:18.320
You're like, here's the date

1762
01:33:18.320 --> 01:33:20.640
and you just have like a lot of text on the ad.

1763
01:33:21.640 --> 01:33:23.200
This is working really well.

1764
01:33:23.200 --> 01:33:25.800
So you just be like home school mom,

1765
01:33:25.800 --> 01:33:28.440
Christian home school moms looking to lose

1766
01:33:28.440 --> 01:33:30.240
their next 10 pounds, you know?

1767
01:33:30.240 --> 01:33:33.240
Like we're doing a free 90 minute, whatever.

1768
01:33:33.240 --> 01:33:34.800
And you just call them out.

1769
01:33:34.800 --> 01:33:36.720
- Are they gonna allow that with weight loss?

1770
01:33:36.720 --> 01:33:37.920
'Cause they're so finicky.

1771
01:33:37.920 --> 01:33:39.760
- You can't do before and after with weight loss.

1772
01:33:39.760 --> 01:33:41.440
You can't do before and after photos,

1773
01:33:41.440 --> 01:33:43.320
but outside of that, you're pretty good.

1774
01:33:43.320 --> 01:33:45.800
And Facebook has gotten a lot more lenient

1775
01:33:45.800 --> 01:33:47.960
on what they let you run these days.

1776
01:33:47.960 --> 01:33:49.880
It used to be like, you say the wrong thing,

1777
01:33:49.880 --> 01:33:51.120
they shut your account down.

1778
01:33:51.120 --> 01:33:53.400
And now it's like, it's definitely,

1779
01:33:53.400 --> 01:33:55.920
you can get away with a lot more, but even that niche.

1780
01:33:55.920 --> 01:33:59.440
Like as long as you don't do before and afters on the ad,

1781
01:33:59.440 --> 01:34:01.480
you also wanna avoid them on the landing page.

1782
01:34:01.480 --> 01:34:04.520
If there's a landing page, but after the landing page,

1783
01:34:04.520 --> 01:34:07.320
go for it, like you can go crazy.

1784
01:34:07.320 --> 01:34:08.760
'Cause Facebook will look at the ad,

1785
01:34:08.760 --> 01:34:10.600
they'll look at the destination, that's it.

1786
01:34:10.600 --> 01:34:12.680
They don't go into your funnel further.

1787
01:34:12.680 --> 01:34:14.480
So on the second page, feel free.

1788
01:34:14.480 --> 01:34:17.760
Do before and afters, of course, like we wanna be

1789
01:34:17.760 --> 01:34:20.200
just claiming, hey, this is not a typical result,

1790
01:34:20.200 --> 01:34:22.160
like not everyone who comes to this webinar

1791
01:34:22.160 --> 01:34:24.680
gets six pack items, you know?

1792
01:34:24.680 --> 01:34:25.520
- Yeah, I don't do that.

1793
01:34:25.520 --> 01:34:26.360
- But you know all that stuff.

1794
01:34:26.360 --> 01:34:29.320
Like, yeah, just, yeah, but I would do that.

1795
01:34:29.320 --> 01:34:32.840
Just call them out really, really specifically.

1796
01:34:32.840 --> 01:34:35.360
And Facebook will find that person, yeah.

1797
01:34:35.360 --> 01:34:36.200
- Okay, awesome.

1798
01:34:36.200 --> 01:34:37.040
I'm gonna test that.

1799
01:34:37.040 --> 01:34:39.760
And then we'll, either you or somebody in your team

1800
01:34:39.760 --> 01:34:43.440
dropping the chat, again, what the homework is.

1801
01:34:43.440 --> 01:34:46.440
I've done it, but I just wanna make sure I've got it.

1802
01:34:46.440 --> 01:34:49.000
- Gotcha, yeah, we'll put it in there.

1803
01:34:49.000 --> 01:34:52.000
I'll review it for everybody here in a second.

1804
01:34:52.000 --> 01:34:53.520
- Okay, thank you.

1805
01:34:53.520 --> 01:34:54.680
- Yeah, got you guys.

1806
01:34:54.680 --> 01:34:56.840
Okay, let me, I'll pull that up in the background

1807
01:34:56.840 --> 01:34:59.360
while we're doing the next one, gamma.

1808
01:35:04.440 --> 01:35:08.800
Mike there. Um, and we'll call it, because both me and you guys

1809
01:35:08.800 --> 01:35:10.680
have a call at the top of the hour. So I think that should be

1810
01:35:10.680 --> 01:35:13.320
enough time to get there, buddy. So Darryl, hell, you're up.

1811
01:35:13.320 --> 01:35:21.200
Thanks a lot for the patient training. A couple days. I wasn't

1812
01:35:21.200 --> 01:35:24.520
able to attend yesterday. I think I'm going to get it. I heard

1813
01:35:24.520 --> 01:35:26.400
for the recordings.

1814
01:35:26.480 --> 01:35:30.960
Cool. Awesome. Did you guys create? I was watching earlier. Did

1815
01:35:30.960 --> 01:35:37.520
you create a way to create ads using AI then? Yeah. So day two,

1816
01:35:37.520 --> 01:35:40.280
yeah, day two, we kind of created the what we're going to give

1817
01:35:40.280 --> 01:35:43.280
people. What's the hot thing that they're going to want to opt

1818
01:35:43.280 --> 01:35:46.560
in to get and we use AI to do that. And it's like it usually an

1819
01:35:46.560 --> 01:35:50.200
AI type of tool for your audience. Um, just because that's

1820
01:35:50.200 --> 01:35:52.820
kind of hot right now. And it just is a cool experience

1821
01:35:52.820 --> 01:35:56.000
comparing to like a free PDF download or something like that.

1822
01:35:56.000 --> 01:36:00.080
It's like get me get my AI tool. So that was day two. And then

1823
01:36:00.080 --> 01:36:02.840
yeah, today, I don't know when you came in, but we kind of talk

1824
01:36:02.840 --> 01:36:07.640
through how to now put that out in an in an advertisement. And we

1825
01:36:07.640 --> 01:36:11.000
recommend meta for advertising because it is really the best

1826
01:36:11.000 --> 01:36:14.360
AI forward platform. Like we're just talking about Angela. Now

1827
01:36:14.360 --> 01:36:17.800
they really can find a very specific audience for you. As

1828
01:36:17.800 --> 01:36:20.960
long as you're ad and your copy like you're creative, that's

1829
01:36:20.960 --> 01:36:24.080
the advertising and the copy the words you're using are very

1830
01:36:24.080 --> 01:36:26.600
specific for that person. So like Angela is like, it's going to

1831
01:36:26.600 --> 01:36:30.120
be like, we'll see her ad next week and I won't because I won't

1832
01:36:30.120 --> 01:36:33.960
be that person. I'm not a homeschool mom. But maybe maybe

1833
01:36:33.960 --> 01:36:37.680
Chelsea will see it, you know, and it'll be like calling faith

1834
01:36:37.680 --> 01:36:43.480
filled homeschool moms, you know, who are looking to XYZ without

1835
01:36:43.480 --> 01:36:47.720
this pain point, you know, it'll be very specific. And then

1836
01:36:47.720 --> 01:36:49.000
Facebook will find that person.

1837
01:36:50.800 --> 01:36:54.400
The question as far as like data goes, so I have an audience

1838
01:36:54.400 --> 01:36:58.320
where I have like their names and their addresses, whatever. I

1839
01:36:58.320 --> 01:37:03.400
don't know what their Facebook or their Facebook email or Google

1840
01:37:03.400 --> 01:37:07.240
email or phone or rules. What's is there some services you'd

1841
01:37:07.240 --> 01:37:10.040
recommend to look that stuff off?

1842
01:37:10.040 --> 01:37:15.480
Yeah, you can in Facebook, you can actually upload information

1843
01:37:15.480 --> 01:37:19.240
like that. And it'll see if they can match it to people. And

1844
01:37:19.240 --> 01:37:23.360
then it'll you can it's called retargeting. And so you can

1845
01:37:23.360 --> 01:37:26.720
upload that list and then basically Facebook, you can run ads

1846
01:37:26.720 --> 01:37:30.320
to those people potentially. I'm not sure if you need to email

1847
01:37:30.320 --> 01:37:33.800
for it or not. For if you just have name address, try you can

1848
01:37:33.800 --> 01:37:37.200
try that. I mean, the only other thing you could do, I'm not

1849
01:37:37.200 --> 01:37:39.880
sure the industry you're in, but people are doing some really

1850
01:37:39.880 --> 01:37:44.040
creative stuff with AI in the direct mailing space. Like, for

1851
01:37:44.040 --> 01:37:50.240
example, I saw a solar company that they had an AI assistant

1852
01:37:50.240 --> 01:37:53.200
that was finding it was looking through Google Maps, it was

1853
01:37:53.200 --> 01:37:57.560
finding warehouses that didn't have solar on the roof. Right. And

1854
01:37:57.560 --> 01:38:02.000
then it was basically taking a photo that using AI to mock up

1855
01:38:02.000 --> 01:38:05.080
what it would look like with solar on the roof, mock up their

1856
01:38:05.080 --> 01:38:08.040
savings. And then it was writing up sending them a postcard in the

1857
01:38:08.040 --> 01:38:11.080
mail with a picture they're building with the solar on it

1858
01:38:11.080 --> 01:38:13.200
with like, here's what you could save. And here's the tax

1859
01:38:13.200 --> 01:38:16.040
savings that's going away this year, contact us. All right. And

1860
01:38:16.040 --> 01:38:18.400
the same thing with landscapers was like, they're using Google

1861
01:38:18.400 --> 01:38:21.040
Maps, they're finding properties without yarns or good

1862
01:38:21.040 --> 01:38:24.480
landscaping. And they're having AI make it look amazing and

1863
01:38:24.480 --> 01:38:26.120
saying like, hey, we could do this for you and increase your

1864
01:38:26.120 --> 01:38:29.080
property value. And they're saying personalized postcards out

1865
01:38:29.080 --> 01:38:32.880
to every like, that's crazy, you know, but you kind of like now

1866
01:38:32.880 --> 01:38:35.440
that AI can do the stuff that like you would never hire a

1867
01:38:35.440 --> 01:38:38.480
human to do that, right? Because it's just like, it would take

1868
01:38:38.480 --> 01:38:42.080
so long. You know what I mean? But like, for the cost of AI,

1869
01:38:42.080 --> 01:38:45.280
it's not that expensive. You can be doing that all the time. You

1870
01:38:45.280 --> 01:38:50.320
know, so the question was, if I had their name and their

1871
01:38:50.320 --> 01:38:55.280
address, any of that sort of address, I could upload that

1872
01:38:55.280 --> 01:39:00.120
into Facebook and then tell me it was like create every targeted

1873
01:39:00.120 --> 01:39:03.680
list for that. Yeah, yeah, you could send an ad to those. It's

1874
01:39:03.680 --> 01:39:05.920
not guaranteed that's going to find every person because it

1875
01:39:05.920 --> 01:39:09.800
doesn't know everyone's address. But yeah, it would find a

1876
01:39:09.800 --> 01:39:13.280
good, you know, portion of them probably. You could also, if

1877
01:39:13.280 --> 01:39:15.880
there's certain zip codes, you can also target those zip codes.

1878
01:39:15.880 --> 01:39:17.880
If you know like, Hey, my ideal customers are kind of in this

1879
01:39:17.880 --> 01:39:20.760
zip code, you could also kind of like add those in and just

1880
01:39:20.760 --> 01:39:25.040
target those zip codes to find more people like that. The other

1881
01:39:25.040 --> 01:39:28.160
cool thing they have is that it's called a lookalike audience,

1882
01:39:28.160 --> 01:39:32.160
which we did for this challenge. So we took all of our historical

1883
01:39:32.160 --> 01:39:35.720
buyers, like we've had 100,000 customers, we took all those

1884
01:39:35.720 --> 01:39:39.040
people, put them into Facebook and said find people like these

1885
01:39:39.040 --> 01:39:42.320
people, right? And so then we ran ads to like it's called lookalike

1886
01:39:42.320 --> 01:39:46.920
audience. So and those ones did pretty good. Like, so some of

1887
01:39:46.920 --> 01:39:52.400
you might be lookalike off my buyers. So pretty fun, pretty

1888
01:39:52.400 --> 01:39:57.840
fun. Pretty crazy, like the technology of how much like data

1889
01:39:57.840 --> 01:39:59.960
these these companies have on us.

1890
01:40:02.600 --> 01:40:05.060
but I'm like, hey, I've actually trained

1891
01:40:05.060 --> 01:40:06.860
my Facebook algorithm, it knows.

1892
01:40:06.860 --> 01:40:09.800
Like I've gotten some great products off Facebook.

1893
01:40:09.800 --> 01:40:12.500
You know, like when I need a new shaver or a new shirt,

1894
01:40:12.500 --> 01:40:15.380
it just knows and then it just serves me up a great ad.

1895
01:40:15.380 --> 01:40:16.220
I've trained it.

1896
01:40:16.220 --> 01:40:19.340
Like I dislike the ads I don't like and I like the ads I like.

1897
01:40:19.340 --> 01:40:20.500
I'm like, have all my data.

1898
01:40:20.500 --> 01:40:23.020
Like it gives me good gifts for Chelsea

1899
01:40:23.020 --> 01:40:24.700
and the kids around Christmas time.

1900
01:40:24.700 --> 01:40:27.420
I'm like, I just buy everything off ads now

1901
01:40:27.420 --> 01:40:28.660
'cause I've just dialed it in.

1902
01:40:28.660 --> 01:40:30.140
Like I'm just like, have all my data.

1903
01:40:30.140 --> 01:40:31.940
You just serve me up stuff.

1904
01:40:31.940 --> 01:40:33.540
I think it'll be a little scary

1905
01:40:33.540 --> 01:40:34.860
when they just start shipping me things.

1906
01:40:34.860 --> 01:40:36.840
You know, just like, hey, we knew you needed this.

1907
01:40:36.840 --> 01:40:39.540
So like we charge your card and we refill your fridge

1908
01:40:39.540 --> 01:40:40.540
or whatever.

1909
01:40:40.540 --> 01:40:42.620
I don't think it's there yet, but all right.

1910
01:40:42.620 --> 01:40:43.460
Cool, let's keep going.

1911
01:40:43.460 --> 01:40:44.620
Kathleen, Dane, Michael.

1912
01:40:44.620 --> 01:40:47.380
So let's go Kathleen next.

1913
01:40:47.380 --> 01:40:49.140
- Hey, one of the last questions.

1914
01:40:49.140 --> 01:40:51.460
Could you recap the offer that was put up

1915
01:40:51.460 --> 01:40:54.180
for their software tool?

1916
01:40:54.180 --> 01:40:55.660
I missed that yesterday.

1917
01:40:55.660 --> 01:40:57.060
- Which is one, the eight fig AI?

1918
01:40:57.060 --> 01:40:58.300
Is that what you're saying?

1919
01:40:58.300 --> 01:40:59.420
- Yes.

1920
01:40:59.420 --> 01:41:02.340
- Yeah, like we have this, I mean, part of the challenge,

1921
01:41:02.340 --> 01:41:03.300
did you get the VIP?

1922
01:41:03.300 --> 01:41:04.620
The replays you said got those, I think.

1923
01:41:04.620 --> 01:41:05.460
- Yeah.

1924
01:41:05.460 --> 01:41:06.420
- Okay, cool.

1925
01:41:06.420 --> 01:41:10.420
Yeah, so you'll have a 21-day trial to that software,

1926
01:41:10.420 --> 01:41:14.100
eightfig.ai, eightfig.ai, it's log in there.

1927
01:41:14.100 --> 01:41:16.820
And then on today's session at the beginning,

1928
01:41:16.820 --> 01:41:20.220
I kind of went way in depth, but the elevator pitch,

1929
01:41:20.220 --> 01:41:22.820
50 AI tools for business owners that we built

1930
01:41:22.820 --> 01:41:26.140
in our own business, growing to eight figures,

1931
01:41:26.140 --> 01:41:27.460
the ups and the downs on scholarship,

1932
01:41:27.460 --> 01:41:29.420
we built AI tools for kind of all those things,

1933
01:41:29.420 --> 01:41:31.580
marketing, sales, you know, hiring.

1934
01:41:31.580 --> 01:41:32.740
- Yeah, it was ironing.

1935
01:41:32.740 --> 01:41:33.580
- Okay.

1936
01:41:33.580 --> 01:41:34.420
- Yeah, perfect, yeah, yeah.

1937
01:41:34.420 --> 01:41:35.940
So jump in there and use that toolkit

1938
01:41:35.940 --> 01:41:37.220
'cause it's a great value.

1939
01:41:37.220 --> 01:41:39.700
And if you guys like it, stay a subscriber.

1940
01:41:39.700 --> 01:41:41.060
If you don't, you can email our team

1941
01:41:41.060 --> 01:41:43.460
and we get you canceled on that subscription,

1942
01:41:43.460 --> 01:41:46.220
but yeah, we're gonna keep putting out tools there.

1943
01:41:46.220 --> 01:41:47.980
So it's gonna be fun.

1944
01:41:47.980 --> 01:41:50.380
- Where do you access that again?

1945
01:41:50.380 --> 01:41:51.700
- That one is, I'll put it in the chat.

1946
01:41:51.700 --> 01:41:56.700
Eightfig.ai, and then it's the same email you registered,

1947
01:41:57.700 --> 01:41:59.580
with, use that email.

1948
01:41:59.580 --> 01:42:00.780
I'll be sure you've gotten a welcome email,

1949
01:42:00.780 --> 01:42:03.980
but in case you didn't, just log in with your email,

1950
01:42:03.980 --> 01:42:05.740
your phone number is your password, okay?

1951
01:42:05.740 --> 01:42:09.060
So just do that to get in, you can change the password.

1952
01:42:09.060 --> 01:42:10.500
And if it's not, we're gonna just hit

1953
01:42:10.500 --> 01:42:12.820
"Forgot Password" and it'll get you in, yeah.

1954
01:42:12.820 --> 01:42:14.100
- Okay, thank you.

1955
01:42:14.100 --> 01:42:15.820
- Yep, perfect.

1956
01:42:15.820 --> 01:42:19.300
Okay, Kathleen, let's jump to you.

1957
01:42:19.300 --> 01:42:23.900
- Hi, thank you so much, Chef Steve and you for this challenge

1958
01:42:23.900 --> 01:42:28.020
and also the information that you gave today

1959
01:42:28.020 --> 01:42:30.980
regarding Facebook ads, because that's been a bit,

1960
01:42:30.980 --> 01:42:35.020
it's been difficult for me, but you made it so simple

1961
01:42:35.020 --> 01:42:36.940
and I just wanna say thanks for that.

1962
01:42:36.940 --> 01:42:40.220
One of the things that I'd just like to clarify

1963
01:42:40.220 --> 01:42:41.940
in terms of the Facebook ads.

1964
01:42:41.940 --> 01:42:46.780
So with using the form, you don't need to set up a Pixel app.

1965
01:42:46.780 --> 01:42:47.980
- Yeah, you don't need to set a Pixel,

1966
01:42:47.980 --> 01:42:50.980
'cause essentially the Pixel is for tracking off a website,

1967
01:42:50.980 --> 01:42:53.660
or off of Facebook, but since we're on Facebook,

1968
01:42:53.660 --> 01:42:55.740
we're giving Facebook all their data

1969
01:42:55.740 --> 01:42:57.420
that they wanna see, you know?

1970
01:42:57.420 --> 01:42:59.220
So they're able to optimize,

1971
01:42:59.220 --> 01:43:00.620
that's why we started using it,

1972
01:43:00.620 --> 01:43:02.980
'cause it was starting to get so hard to track off Facebook.

1973
01:43:02.980 --> 01:43:04.740
We still do off Facebook stuff,

1974
01:43:04.740 --> 01:43:06.540
but we have to have all the fancy pixels

1975
01:43:06.540 --> 01:43:08.860
and conversion events and all this stuff

1976
01:43:08.860 --> 01:43:10.140
and it's such a pain.

1977
01:43:10.140 --> 01:43:11.860
And so we just started going on Facebook 'cause we're like,

1978
01:43:11.860 --> 01:43:13.140
let's just give them what they need

1979
01:43:13.140 --> 01:43:15.180
to find us the right people

1980
01:43:15.180 --> 01:43:18.100
and they can optimize so much faster that way.

1981
01:43:18.100 --> 01:43:19.500
- Awesome, awesome.

1982
01:43:19.500 --> 01:43:24.500
Also, I just wanted to ask about pickax for custom GPTs

1983
01:43:24.500 --> 01:43:27.820
as opposed to Claude.

1984
01:43:27.820 --> 01:43:31.780
Would you choose pickax every time

1985
01:43:31.780 --> 01:43:34.500
or, you know, I'm kind of like,

1986
01:43:34.500 --> 01:43:36.580
when do you just want to go deep on?

1987
01:43:36.580 --> 01:43:38.020
- I mean, they're so powerful right now,

1988
01:43:38.020 --> 01:43:41.940
all of these tools, Claude, Perplexity, ChachiBT,

1989
01:43:41.940 --> 01:43:45.020
and they're all constantly copying each other.

1990
01:43:45.020 --> 01:43:47.460
So that's the other encouragement I have is like,

1991
01:43:47.460 --> 01:43:48.940
just choose one and stick with it,

1992
01:43:48.940 --> 01:43:51.140
'cause like if your competitor has a feature

1993
01:43:51.140 --> 01:43:53.900
that you like, you're probably gonna have it in a month.

1994
01:43:53.900 --> 01:43:56.560
Like they're all just like doing the same thing.

1995
01:43:56.560 --> 01:43:59.420
And so it's almost becoming less important

1996
01:43:59.420 --> 01:44:00.900
which one you choose and more important

1997
01:44:00.900 --> 01:44:03.180
just kind of like the context and the brain you give it,

1998
01:44:03.180 --> 01:44:06.060
like that kind of like info about you, you know?

1999
01:44:06.060 --> 01:44:09.620
And once you kind of create that little centralized brain,

2000
01:44:09.620 --> 01:44:11.940
what you can do in AFIGI, like it's gonna learn about you

2001
01:44:11.940 --> 01:44:13.340
and then you can even export that out.

2002
01:44:13.340 --> 01:44:15.340
Like you can say, "Hey, I'm training another tool.

2003
01:44:15.340 --> 01:44:17.460
"Can you give me all you know about me?"

2004
01:44:17.460 --> 01:44:18.380
And it'll give you a big dump

2005
01:44:18.380 --> 01:44:19.940
that you can take into another tool.

2006
01:44:19.940 --> 01:44:21.420
That allows you to bounce around,

2007
01:44:21.420 --> 01:44:25.340
but I would say Claude is really powerful

2008
01:44:25.340 --> 01:44:27.180
and can do some things PICX can't do.

2009
01:44:27.180 --> 01:44:32.780
But PICX can kind of like bounce between the models.

2010
01:44:32.780 --> 01:44:35.220
So if you're just trying to create like,

2011
01:44:35.220 --> 01:44:38.500
what do you call agents or custom GPTs,

2012
01:44:38.500 --> 01:44:41.580
PICX allows you to kind of be platform agnostic

2013
01:44:41.580 --> 01:44:45.180
and kind of build the centralized brain,

2014
01:44:45.180 --> 01:44:47.140
but then be able to plug into whatever tools

2015
01:44:47.140 --> 01:44:48.700
gonna be the hot one that week

2016
01:44:48.700 --> 01:44:53.180
or our most affordable one or, you know, most capable one.

2017
01:44:53.180 --> 01:44:54.980
And I like too that I have different tools.

2018
01:44:54.980 --> 01:44:57.260
Like my writing tools are on Claude,

2019
01:44:57.260 --> 01:44:59.900
but like my, you know, P&L analyzers,

2020
01:45:04.760 --> 01:45:07.280
generators, chat, GBT, because that one's kind of like becoming

2021
01:45:07.280 --> 01:45:08.040
the best right now.

2022
01:45:08.040 --> 01:45:12.080
So I just switched the back end of where they're connected to, you

2023
01:45:12.080 --> 01:45:14.640
know, but the brain stays the same, which is nice.

2024
01:45:14.640 --> 01:45:16.680
Just one more question.

2025
01:45:16.680 --> 01:45:18.760
And that's regarding the eight figure AI.

2026
01:45:18.760 --> 01:45:23.200
Um, I started using it without kind of putting my details in, et

2027
01:45:23.200 --> 01:45:23.760
cetera.

2028
01:45:23.760 --> 01:45:27.480
What would you suggest to do because bringing up all the other kind

2029
01:45:27.480 --> 01:45:31.240
of chat, the memory of the other chats that I've done.

2030
01:45:31.240 --> 01:45:32.760
Oh, yeah.

2031
01:45:32.760 --> 01:45:33.280
Yeah.

2032
01:45:33.280 --> 01:45:36.920
Well, what would you suggest is the best thing to, uh, to do, um,

2033
01:45:36.920 --> 01:45:37.960
to clear that.

2034
01:45:37.960 --> 01:45:42.800
And also, um, if you do want to kind of, um, do something else that's

2035
01:45:42.800 --> 01:45:46.440
not related to a business or for someone else, oh, yeah, how's

2036
01:45:46.440 --> 01:45:50.160
the best way of using the activity that, uh, yeah.

2037
01:45:50.160 --> 01:45:52.080
So definitely for everybody.

2038
01:45:52.080 --> 01:45:56.640
Once you're in here, go through this train, the AI tool, if you can.

2039
01:45:56.640 --> 01:45:59.560
So this train AI, it'll basically train the brain.

2040
01:45:59.560 --> 01:46:01.280
It'll train itself on other tools.

2041
01:46:01.280 --> 01:46:03.800
But like this one will really get a lot of info quick.

2042
01:46:03.800 --> 01:46:05.960
Um, you give it five minutes.

2043
01:46:05.960 --> 01:46:07.320
It'll kind of interview you.

2044
01:46:07.320 --> 01:46:08.720
You can even talk to it here.

2045
01:46:08.720 --> 01:46:11.400
And it basically kind of starts training the memory.

2046
01:46:11.400 --> 01:46:13.760
Um, uh, but I hear what you're saying.

2047
01:46:13.760 --> 01:46:16.320
Sometimes I use the toolkit when I'm demoing things, like the

2048
01:46:16.320 --> 01:46:20.040
yesterday we were using that, uh, travel example from Thomas, right?

2049
01:46:20.040 --> 01:46:23.080
And, uh, so now it might think that I'm a travel agent.

2050
01:46:23.080 --> 01:46:26.120
So that's why if I'm using it for someone else, I'll tell it, like,

2051
01:46:26.120 --> 01:46:29.360
this is a client of mine, you know, or something like that.

2052
01:46:29.360 --> 01:46:33.040
So that it's not like training the brain on like someone else's stuff, but

2053
01:46:33.040 --> 01:46:35.760
you can go here in memories and you can actually delete stuff.

2054
01:46:35.760 --> 01:46:39.880
So if it, if it, so like right here, it says, my name is Thomas, right?

2055
01:46:39.880 --> 01:46:42.080
So I'm going to go delete that.

2056
01:46:42.080 --> 01:46:46.440
Um, it's always confused on my account because I'm always using it for a lot of,

2057
01:46:46.440 --> 01:46:49.200
like you could see, like here's that co-working stuff that I was talking about.

2058
01:46:49.200 --> 01:46:49.600
Right.

2059
01:46:49.600 --> 01:46:54.120
So, um, I, I'm, you know, this is my demo account.

2060
01:46:54.320 --> 01:46:57.120
So it's kind of messed up, but for yours, if, yeah, if it gets messed up,

2061
01:46:57.120 --> 01:47:00.600
just check the memories there and you can basically edit those memories.

2062
01:47:00.600 --> 01:47:02.640
If you're like, Oh, actually, I changed this product name.

2063
01:47:02.640 --> 01:47:07.360
It's now this, or you can, um, delete those memories to kind of like clear it out.

2064
01:47:07.360 --> 01:47:09.160
Awesome.

2065
01:47:09.160 --> 01:47:10.080
Cool.

2066
01:47:10.080 --> 01:47:10.680
Excellent.

2067
01:47:10.680 --> 01:47:11.920
Thank you so much, Steven.

2068
01:47:11.920 --> 01:47:12.520
Yeah.

2069
01:47:12.520 --> 01:47:13.080
Awesome.

2070
01:47:13.080 --> 01:47:14.800
All right.

2071
01:47:14.800 --> 01:47:16.640
We got Dane next.

2072
01:47:16.640 --> 01:47:19.680
Hey, Steven.

2073
01:47:19.680 --> 01:47:24.280
Hey, thanks for, uh, thanks for being so concise on, you know,

2074
01:47:24.280 --> 01:47:27.400
fire hosing, all that you did in these past three days so far.

2075
01:47:27.400 --> 01:47:32.920
And to be able to do it within the timeframe that you did was it, it's difficult to do.

2076
01:47:32.920 --> 01:47:33.840
So way to go.

2077
01:47:33.840 --> 01:47:34.600
Thanks.

2078
01:47:34.600 --> 01:47:37.320
That means that, um, I had a, I got a question.

2079
01:47:37.320 --> 01:47:42.320
So I had joined the Rainmaker, um, business accelerator.

2080
01:47:42.320 --> 01:47:45.720
I'm about to continue with that.

2081
01:47:45.720 --> 01:47:46.280
Oh, cool.

2082
01:47:46.280 --> 01:47:50.720
Is what you were offering, is that the same thing?

2083
01:47:50.720 --> 01:47:54.120
Because you're using like a AI business accelerator terminology.

2084
01:47:54.120 --> 01:47:57.640
Is it the same program or is it a different program?

2085
01:47:57.640 --> 01:48:01.640
When, what year were, when were you in the Rainmaker business accelerator?

2086
01:48:01.640 --> 01:48:09.360
I started off with, um, I, it's been two years.

2087
01:48:09.360 --> 01:48:14.280
I started with the, like, because it used to be called inner circle.

2088
01:48:14.280 --> 01:48:14.720
I think.

2089
01:48:14.720 --> 01:48:15.200
Let me.

2090
01:48:15.200 --> 01:48:15.560
Yes.

2091
01:48:15.560 --> 01:48:16.040
Okay.

2092
01:48:16.040 --> 01:48:16.400
Yeah.

2093
01:48:16.400 --> 01:48:23.360
It's like, we, we essentially took some elements from that program, but it is really a full new thing.

2094
01:48:23.360 --> 01:48:25.360
Like it's a full different program at this point.

2095
01:48:25.360 --> 01:48:29.600
Cause originally we were, you know, helping e-commerce sellers and really

2096
01:48:29.600 --> 01:48:32.440
inner circle business, whatever is kind of getting them off Amazon.

2097
01:48:32.440 --> 01:48:35.760
So it was a little more e-commerce focused, but really over the last seven months,

2098
01:48:35.760 --> 01:48:39.760
we've shifted to just helping all kind of online type business owners or online

2099
01:48:39.760 --> 01:48:41.400
and offline who want to use the internet.

2100
01:48:41.400 --> 01:48:45.320
And so it is like a kind of a completely different thing, but if you're interested,

2101
01:48:45.320 --> 01:48:49.960
definitely talk to our team and, you know, maybe something we can do to get you in there.

2102
01:48:49.960 --> 01:48:51.680
Um, since you've been a client of ours.

2103
01:48:51.680 --> 01:48:54.600
So yeah, I was, I was talking with, uh, Nicole.

2104
01:48:54.600 --> 01:48:57.800
So I'll just inquire what through that.

2105
01:48:57.800 --> 01:48:59.200
Sweet, sweet, sweet.

2106
01:48:59.200 --> 01:49:00.360
Awesome.

2107
01:49:00.360 --> 01:49:01.000
All right.

2108
01:49:01.000 --> 01:49:06.640
Um, Mike, what low in the house and hey, guys, this will be the last one.

2109
01:49:06.640 --> 01:49:10.120
So Sherry, Regina, just for sake of time, we got to cut it off after this one.

2110
01:49:10.120 --> 01:49:14.840
But if you want to post in the group, the community group, um, uh, we can, I can take a look

2111
01:49:14.840 --> 01:49:17.760
at that group later and some more questions also will be on tomorrow.

2112
01:49:17.760 --> 01:49:20.800
So, uh, but Mike, let's, let's hear from, you know, what's up, man.

2113
01:49:20.800 --> 01:49:23.320
Hey, two, uh, two quick things.

2114
01:49:23.320 --> 01:49:33.440
And the first one you can just answer kind of yes or no, but, um, is it conceivable?

2115
01:49:33.440 --> 01:49:37.640
I mean, I, I'm sure it's conceivable, but is it realistic right now to create

2116
01:49:37.640 --> 01:49:44.440
like an overwatch system, um, in your AI that when you set up automations or in my

2117
01:49:44.440 --> 01:49:50.280
case, like, um, I just set up a whole funnel system for a new challenge and all the

2118
01:49:50.280 --> 01:49:51.520
automations with it, right?

2119
01:49:51.520 --> 01:49:57.080
Like, yeah, an overwatch system that would say everything is working and like you

2120
01:49:57.080 --> 01:50:00.000
really doing it, yeah, as it's walking.

2121
01:50:04.920 --> 01:50:10.480
Um, is it just crazy amount of work? No, not too bad. Like, like we,

2122
01:50:10.480 --> 01:50:13.920
because we would do this, we would launch a new funnel and we literally have my

2123
01:50:13.920 --> 01:50:17.240
team on like it'd be like me and two other people. And I'd be like, all right,

2124
01:50:17.240 --> 01:50:21.200
you're on your phone. I'm on my computer. Like we're going to test mobile desktop.

2125
01:50:21.200 --> 01:50:23.640
I'm going to pretend I'm a buyer. You're going to pretend you're a lead.

2126
01:50:23.640 --> 01:50:26.680
And we'd literally go through the whole funnel and just make sure everything is

2127
01:50:26.680 --> 01:50:31.320
working. Right. And so we're like, we, we actually still did that on this

2128
01:50:31.320 --> 01:50:35.120
challenge, but just a lighter version. But this time we sent a team of AI agents

2129
01:50:35.120 --> 01:50:38.240
through it. And we basically were like, Hey, here's all the emails to use.

2130
01:50:38.240 --> 01:50:42.200
We made up a bunch of emails that we could track on the back end. Like, you

2131
01:50:42.200 --> 01:50:45.580
know, this is test buyer number one. This is test upsell number one.

2132
01:50:45.580 --> 01:50:49.240
And we just gave it all the emails to use. And we gave it all the links.

2133
01:50:49.240 --> 01:50:53.440
Cause sometimes the agents will hit walls with like capture, like they can't

2134
01:50:53.440 --> 01:50:57.840
opt in. So we just gave it all the links of where it should go. And, and it went

2135
01:50:57.840 --> 01:51:02.560
through and did this full on report of like, um, I could find it and show it to

2136
01:51:02.560 --> 01:51:06.160
you. But it's like, uh, it went through the whole thing. Like, Hey, this button's

2137
01:51:06.160 --> 01:51:10.240
broken. You said it's this price, but the price forgot to be updated over here.

2138
01:51:10.240 --> 01:51:13.600
And so it found like all this stuff. I was like, Oh, that was awesome.

2139
01:51:13.600 --> 01:51:16.800
Just to have second eyes on it. Um, and this is definitely something for

2140
01:51:16.800 --> 01:51:21.280
everybody. Now that AI agents are kind of a thing, like you can do AI agents

2141
01:51:21.280 --> 01:51:26.680
through a lot of stuff, pickaxe, chat GPT, uh, Claude, you know, there's just this

2142
01:51:26.680 --> 01:51:30.560
technology is available. Send it through your stuff. Like you can even make a

2143
01:51:30.560 --> 01:51:35.360
pickaxe and have an AI agent go chat with the pickaxe and like, see, like, Hey,

2144
01:51:35.360 --> 01:51:38.640
does it work? You know, are they getting stuck? Is there anything you would tweak?

2145
01:51:38.640 --> 01:51:44.000
And so it's a kind of a cool concept of using agents to test stuff at scale. Um,

2146
01:51:44.000 --> 01:51:48.240
but yeah, like how we set that up was I just went to, um, any of these

2147
01:51:48.240 --> 01:51:52.960
agentic kind of softwares. I think when I was doing this one, I used perplexity and

2148
01:51:52.960 --> 01:51:57.200
I just told it, Hey, here's the website, go through it, create a report, figure out

2149
01:51:57.200 --> 01:52:01.200
what's broken, look for friction points, you know, anywhere we can improve

2150
01:52:01.200 --> 01:52:07.120
conversions or, you know, um, opt to optimize things. And it just like, yeah,

2151
01:52:07.120 --> 01:52:12.800
it saves so much time. Um, pretty cool. Um, on the back end, I mean, like, you,

2152
01:52:12.800 --> 01:52:16.800
you know, it sometimes, once it ran the report, we had to still manually go

2153
01:52:16.800 --> 01:52:21.440
in and check, like, okay, this email doesn't have this tag, like, so we still

2154
01:52:21.440 --> 01:52:25.520
have to do that. But it did do the funnel testing for us, which is nice.

2155
01:52:25.520 --> 01:52:32.000
Okay, cool. Hey, uh, you were talking about, so I know you pulled up, uh, Tyler and my Ella's,

2156
01:52:32.000 --> 01:52:42.320
um, ad, right. Uh, sometimes that much text can be kind of too quick or too much and

2157
01:52:42.320 --> 01:52:44.640
people will just move on. They're like, I don't want to read all that. Yeah.

2158
01:52:45.200 --> 01:52:53.040
Um, is it feasible now because AI can read? I mean, it's not looking at an image.

2159
01:52:53.040 --> 01:52:59.840
It's reading the code. So can you bury things in like the same color, like the metadata or something?

2160
01:52:59.840 --> 01:53:07.040
Yeah. Like, so if my background was white, yeah, can I bury a bunch of like SEO type

2161
01:53:07.040 --> 01:53:11.440
strategy, strategic tags and things? We should definitely test this for sure.

2162
01:53:12.000 --> 01:53:15.760
Oh, you haven't tried it yet. Okay. Well, the only version of that I did was, um,

2163
01:53:15.760 --> 01:53:22.800
like in, uh, where is it here? I think it's specifically a Facebook, right?

2164
01:53:22.800 --> 01:53:27.200
Yeah. On Facebook, you know how they have the description here and no one ever fills it out.

2165
01:53:27.200 --> 01:53:33.040
So like you have your, you have your text, your primary text. That's, um, that's this text, right?

2166
01:53:33.040 --> 01:53:40.320
You have your headline. That's right here. This is a headline that shows up right there.

2167
01:53:40.320 --> 01:53:45.680
Yeah. And then the description only shows up on like, I think one platform. So basically,

2168
01:53:45.680 --> 01:53:49.200
all the people that run ads, they all teach, just don't fill it out. Like it's just like wasted

2169
01:53:49.200 --> 01:53:54.720
space. So we've been using that for basically, because it's like, you only shows a little bit.

2170
01:53:54.720 --> 01:53:59.040
It doesn't show the whole thing, but I'll basically go to an AI tool and I'll say,

2171
01:53:59.040 --> 01:54:06.400
like, I'm gonna go to that marketing one, uh, instant digital product creator. Oops. Sorry.

2172
01:54:06.400 --> 01:54:16.560
Instant digital product creator. This one, I'll say like write me a highly optimized SEO description

2173
01:54:16.560 --> 01:54:24.240
of this AI tool, who it's for. And so I'll get like a little blurb of like, just a ton of keywords,

2174
01:54:24.240 --> 01:54:28.800
right? And then I'll put it in that description section. So it's like, it's a little, like again,

2175
01:54:28.800 --> 01:54:33.680
like if we're thinking like, just give AI all the data points, I like your idea of sneaking it in

2176
01:54:33.680 --> 01:54:39.440
the image somehow. I don't know if it's hard to know if meta is read, if they're looking at the image,

2177
01:54:39.440 --> 01:54:44.160
or if they're kind of seeing the code behind, I don't know, you know, but yeah, I would take

2178
01:54:44.160 --> 01:54:48.720
something like this and I'd put it in there in the description. And it's just, you only see a few

2179
01:54:48.720 --> 01:54:55.120
words, but like on the back end, meta is seeing all that stuff, you know? Yeah, yeah. Okay. Yeah,

2180
01:54:55.120 --> 01:54:59.840
Because, you know, like, I'm specifically targeting people who want it.

2181
01:55:01.380 --> 01:55:02.100
You should try it.

2182
01:55:02.100 --> 01:55:03.300
Try it and report back.

2183
01:55:03.300 --> 01:55:08.460
Um, and even if it was like, I don't know if it was white on white.

2184
01:55:08.460 --> 01:55:10.320
If it would be able to read it, I'm not sure.

2185
01:55:10.320 --> 01:55:14.800
But maybe if it was just like really like gray or something where like AI

2186
01:55:14.800 --> 01:55:19.120
would catch it, but like a human would it, you know, just like the whole background

2187
01:55:19.120 --> 01:55:21.100
is just like, you know, yeah, I don't know.

2188
01:55:21.100 --> 01:55:21.540
Try it.

2189
01:55:21.540 --> 01:55:22.060
Let's see.

2190
01:55:22.060 --> 01:55:24.180
Also, let us know, Michael.

2191
01:55:24.180 --> 01:55:25.500
Yeah, please let us know.

2192
01:55:25.500 --> 01:55:28.980
I always thought like, cause when we were writing photographers, when we would

2193
01:55:28.980 --> 01:55:30.460
blog, we would do stuff like that.

2194
01:55:30.460 --> 01:55:32.040
Like even the file name, right?

2195
01:55:32.040 --> 01:55:37.940
Of the photo was never like image.jpeg, you know, it would be like Chico

2196
01:55:37.940 --> 01:55:41.800
dash wedding dash photographer dash bidwell park, right?

2197
01:55:41.800 --> 01:55:46.540
Even in the photo file name, because like on Google, when people are searching

2198
01:55:46.540 --> 01:55:50.740
Chico wedding photographer locations, bidwell park, it was like our photos

2199
01:55:50.740 --> 01:55:53.420
would show up in the Google image search.

2200
01:55:53.420 --> 01:55:57.580
So, um, there's like some crazy optimizations you can do now.

2201
01:55:57.580 --> 01:56:01.380
Like probably very similar to like kind of the old SEO days with AI.

2202
01:56:01.380 --> 01:56:02.980
I bet, I bet you could do that.

2203
01:56:02.980 --> 01:56:03.680
Okay.

2204
01:56:03.680 --> 01:56:04.620
Oh, thanks, man.

2205
01:56:04.620 --> 01:56:05.380
Cool.

2206
01:56:05.380 --> 01:56:07.180
Ariel said white on white does work.

2207
01:56:07.180 --> 01:56:10.280
I know Ariel is one of our AI, AI experts.

2208
01:56:10.280 --> 01:56:11.880
So yeah, I do it.

2209
01:56:11.880 --> 01:56:15.880
Cause that's, that's how people are, I guess doing the, um, what do you call

2210
01:56:15.880 --> 01:56:16.880
that prompt injecting?

2211
01:56:16.880 --> 01:56:17.680
You guys have heard of this?

2212
01:56:17.680 --> 01:56:21.880
They'll put like, um, sorry, my zoom is glitching out.

2213
01:56:21.880 --> 01:56:23.280
Get that, get that out of here.

2214
01:56:23.280 --> 01:56:27.480
Um, prompt injecting is where basically people will put in like,

2215
01:56:27.480 --> 01:56:31.480
bad messages on white places of their website.

2216
01:56:31.480 --> 01:56:36.480
Um, and it's called prompt injecting or they'll send an email to your AI agent.

2217
01:56:36.480 --> 01:56:39.480
And it's got some white space, but in the white space, it's like, send me

2218
01:56:39.480 --> 01:56:43.080
your credit card information, you know, and then the agents are like

2219
01:56:43.080 --> 01:56:47.280
sending sensitive data, you know, so there's a whole security layer.

2220
01:56:47.280 --> 01:56:51.580
We do a lot on the security side of things with our agents because you, yeah,

2221
01:56:51.580 --> 01:56:54.480
you don't want anyone to be able to tell your assistant what to do.

2222
01:56:54.480 --> 01:56:56.880
You want to only to listen to instructions from you.

2223
01:56:56.880 --> 01:56:58.380
Um, yeah.

2224
01:56:58.380 --> 01:57:02.080
And, and luckily the, the AI models are getting a lot better at spotting that

2225
01:57:02.080 --> 01:57:02.480
stuff.

2226
01:57:02.480 --> 01:57:06.380
It's sometimes the dumber models, the older models, um, don't spot it, but

2227
01:57:06.380 --> 01:57:10.680
definitely a bit meta is using probably some top model, you know, to read

2228
01:57:10.680 --> 01:57:11.680
their images.

2229
01:57:11.680 --> 01:57:15.280
So pretty crazy, pretty crazy times.

2230
01:57:15.280 --> 01:57:15.780
Okay.

2231
01:57:15.780 --> 01:57:16.480
Awesome guys.

2232
01:57:16.480 --> 01:57:20.180
I got to run to a call with our, our cohort, April cohort.

2233
01:57:20.180 --> 01:57:23.580
If you want to be in our June, what is, what's the next month?

2234
01:57:23.580 --> 01:57:27.580
May cohort is the next month, May, we are starting that in a week or two.

2235
01:57:27.580 --> 01:57:28.980
So definitely apply if you can.

2236
01:57:28.980 --> 01:57:33.580
And, uh, we'll see tomorrow content creation, AI operations will end the

2237
01:57:33.580 --> 01:57:35.880
week strong bonus session on Tuesday.

2238
01:57:35.880 --> 01:57:36.480
Nine a.m.

2239
01:57:36.480 --> 01:57:37.080
We'll see you there.

2240
01:57:37.080 --> 01:57:37.580
All right.

2241
01:57:37.580 --> 01:57:38.380
Bye guys.