you
all right what's up everybody hello hello we got day on Jerome on
Scott and Julie on dr. G's on what's up guys let me make sure I can see and and
zoom has changed a handful of things in last week I'm like still figuring out my
way around here thanks for your patience too I was not able to get this one
streaming into the group so I'll have to let to download the replay and upload it
so we'll be in the replay it's just gonna take a little bit longer I didn't
change a setting and
The live stream is not working today, but all good.
If you guys see anyone in the group asking about it, I did post the link in
there and send a notification out, but welcome week three workshop.
This is going to be a good one.
I'm definitely one of the most power things you can focus on in the business.
We talk about earlier is better.
Like just really, that's why we do those things early in the process with the lead
magnet and getting the leads coming into your business.
Like it's just, it's even if you don't have it running all the time, it's good
to know, you know how to do it, you know?
And then here, the second thing is really now how do we take a lead and convert,
right, and create an irresistible offer where it's taking your existing offer
and making it hotter or creating a new offer.
And so that's really what the focus of today's workshop is.
And so we'll go into that in just a second.
I want to start kicking off with some wins, wins of the week, whether
personal, professional, anyone want to share a win of the week?
Um, I'll share a win to kick it off.
We are running a, a challenge, uh, this week and we're having, so challenge
is like a five day kind of online event, right?
A lot of you guys have seen us do these types of things.
Maybe you're doing this type of your business, but we're having
great show up rate on this challenge.
So, um, we had less registrants.
We spent a little bit less in ads, but we're having a higher show up rate.
So that's kind of cool.
That's always a win.
You know, it's like, you never know it's free challenges.
Typically you see 10% of people show up live, you know, like if you have
a thousand people, only a hundred are going to come.
You know, and this one, it's about 200 people.
We had a thousand registrants.
So it's almost twice as much, uh, show up on this one.
So I don't know if it's like the season or something else we did in the
marketing, but that's always cool to see, you know, so, uh, what about you guys?
Win of the week, uh, personal or professional, someone want to
share just a quick 32nd win.
Um, Oh, I see some hands through day.
Uh, you guys can just unmute yourself and go for it.
One of you.
Okay.
I guess I'll go ahead and start.
Um, so we ended up, I got an AB funnel set up or an AB, um, um, test for my
trigger exercises that we talked about last week, that set up going to start
putting out some ads, just want to make sure I'm double checking to make sure
everything's functioning the way it should be.
So we've got my wife's book sales.
Well, I guess her, but we, we've been working together in a lot of things.
So we got a, uh, or a course, one of our courses transferred over from system IO.
Uh, we've got a free book set up and a funnel set up for her book.
Uh, we also last week did a, um, a health fair where we're doing it at
our time, give a couple of talks, had a really, really nice time.
And then the last thing is this week, um, we've been furiously, um,
creating handouts through a chat.
My wife has done an amazing job at this.
You should see some of the quality of these handouts.
She's given a talk on women's hormones on Saturday.
Um, and we're going to take all of those handouts.
I've been keeping track, turn them into a workbook and then, um,
turn it into an online course, an upcoming online course on, uh, I guess,
optimizing women's hormones or balancing women's hormones, something like that.
But the good news is we've got the, all the collateral,
the whole organization's done.
She's going to talk about it on Saturday and then we'll take what she does on
Saturday, convert it over to, we're not going to record that.
We're going to record it separately, but we'll get a feel for kind of, you know,
the flow and the topics and everything.
So I'm, I'm really excited and my summer's here.
I'm done.
Finally.
I'm off school.
Then I'm here finishing my grading and I got a couple more meetings and,
and that's it.
So I know it's a little longer than 30 seconds.
Sorry about that, but a lot going on.
Yeah, man, that's awesome.
Way to go.
What about you?
Well, I do have, hello everyone.
I do have my MVP on Facebook.
I have 26 leads, a little, a little high.
I think it's three 29 per lead.
So I've been $3 and 29.
Hey, that's pretty good.
That's pretty good.
Okay.
The only thing that I have not figured out is that some men are signing up and
downloading my, my MVP and I'm targeting women and I just couldn't find a way to
limit the audience on Facebook.
So what I did is on rain flow, I removed the tax so they are not getting the
emails, but everything is set up and just very, very excited.
I was invited to do a masterclass in the group that I'm launching.
So I'm going to set up a date for that and everything is just going
as smoothly and pretty fast too.
That's awesome.
Way to go.
Yeah.
We had a, another client like that.
She's running like a female fitness offer and she had a bunch of guys
opting to it from like, okay, we need to make these ads a little bit more
like strong female, like branding.
And then that kind of fixed it.
But sometimes Facebook's figuring out who, and if you have a couple guys opt
in Facebook, like, oh, it must be for guys, you know, and they send it to more
guys.
So, um, but that's, I like the idea of just kind of taking them off the list
if it's not for them and that'll work.
Um, Dr.
Tanya gold.
How's it going?
What's a win for the week for you?
Hey, I just wanted a big kudos to my husband.
He's really been helping me with organizing.
a lot of the stuff, so he's been amazing.
And yeah, we did, I've been working with female hormones.
Yeah, big kudos.
Basically for midlife women,
going through all the transitions
with all the new latest guidelines,
how to kind of see it and go through it
to make it less overwhelming.
So I've been distilling it myself
because it is a lot of information,
but also the reframe and, you know,
we know other countries handle transition very differently
sometimes than how we do it in the U.S.
So I've just been learning,
konenki was the term I learned today,
that's my word of the day,
but it means transition, natural transition.
So instead of thinking of deficiency loss
of the fountain of youth, we're actually gaining it back.
And through that reframe,
we actually can learn how hormones can be safely used.
So I'm really excited,
just to save lives long-term for osteoporosis reduction
and dementia reduction,
like big things that people are dealing with every day
with their parents or themselves,
if they're getting a brain fog or hot flashes,
but things to actually do.
And yeah, and just one, if I may,
I have 10 second quick story.
I was just telling a friend about the event
and this other person heard it
and he's like, my wife needs this.
And I thought it was just joking.
He's like, go talk to her, she's in the car.
And I'm like, I'm not gonna just go to your wife,
I don't know, and go to her car.
Knock on the window.
Right, but he actually said, I'll go with you.
And he did, he knocked on the windows and he talked.
And then the woman was like, I wanna come.
So we just got her car.
Yeah, so it was just nice and people are registering.
It feels really nice.
Cause at first I was like, but it's good, it's good.
Things are happening.
Yeah, wow, that's awesome.
That's good.
You know when it's good when someone else,
like they're telling a friend about it, right?
Like, oh my gosh, I wanna,
you need to tell this person about it.
That's always like an encouraging thing.
It's like, okay, we got something.
That's great.
And I'm just letting in the abundance.
I realize right now, I don't,
I used to be so kind of pushy
and this is honestly for your life.
So I want people who are invested,
who wanna invest in their health and wanna do something.
And most of the women that I'm,
I'm doing this at a yoga studio,
they're already all in.
So it's nice.
Cool, that's awesome.
Awesome, awesome.
Well, awesome wins, you guys.
Thank you for sharing.
And we do have a lot of ground to cover today.
So we're gonna get into it,
but I will share one thing
because you guys are our first round of people
getting our AI executive assistant.
So I wanna check in on that.
It's honestly, we've been doing a ton of stuff
behind the scenes,
because like I told you guys,
I was like, let's get you on a subscription
and like, we'll figure out how much this thing costs later.
You know, like more for us than for you.
Like, we're gonna give it to you guys at cost.
So if it's helping you in your business,
you can keep going with it.
But for us, it was like way too expensive.
We were like, oh no, like day one, day two,
it was like $300 a day.
So we've been doing a bunch of work on the backend
to get it to be more cost-effective.
And we've really unlocked some awesome things too
to bring even more stuff in-house
that we were kind of using other vendors for.
And now it's like all proprietary in-house
and just really excited for where it's going.
So just a quick update on that.
We connected basically a thousand apps last night.
Okay, so last night we were able to find a way
to connect a lot more connections.
And so, oh, let me get Kelly in from the waiting room here.
So we have, it's not showing yet in the link.
So the link is app.firstaihirer.com slash connections.
That's how you kind of go and check your connections
of what your executive assistant has access to.
And I'll share my screen and show that.
But yeah, we have a thousand more connections coming
like very soon where you'll be able to just search here
and you'll be able to see all those connections.
Okay, so that's awesome, big upgrade.
The other thing that is gonna be huge is,
you know, you guys were the first people we got on this.
And so we definitely were like,
oh, Telegram's kind of easy, but it wasn't.
Like it was definitely a little more technical.
And so we're actually gonna move to iMessage, okay?
iMessage, and we will still keep Telegram.
But if you have an iPhone and you wanna move to iMessage,
you can basically click here and it'll activate.
It'll set up, you just text this number with a code.
Don't do my code, okay?
This is a test account.
But you just message that assistant, okay?
You click that and it basically will start activating
in iMessage and it's very fast.
We actually did a lot of stuff on the speed side of things.
Let me see if I can find mine and show it to you guys.
AI Assistant, okay.
Let me stop sharing my screen.
Oh, where's my mouse?
There it is, okay.
Unless you lose your mouse.
Okay, so let's see.
More, Advanced Airplay.
Okay, it's always hard to share the iPhone screen,
but I think I got it.
It's just gonna take a second to load.
Three, two.
Is it working?
I don't know if it's working guys, zoom.
I might not be on the same wifi.
I think that's what's going on.
Oh, you know what I can do?
I can show you guys in here.
Okay.
I have a quick question while you're doing that.
Is this gonna be integrated with Rainflow
so that it will automatically,
everything that we're doing with Rainflow
as far as pushing social media stuff out,
tracking everything, doing the funnels.
I'm assuming you're gonna have like automated.
That's where we wanna go with it, yeah.
So it has a high level connection now,
which is Rainflow's built on high level.
Yeah.
And, but you see the iMessage thing,
we're still working on that connection
because I was just doing this yesterday
and it's like, I can't connect.
And I'm like, yes, you can.
It's like, I appreciate the confidence.
So it's still rough around the edges there,
but the iMessage is like really fast.
It's like, give me a daily brief on my emails, right?
So it just immediately pretty much responds now
like with, it'll at least tell you what it's doing.
Because sometimes when you're texting it
and it's like, oh, what do you, like, is it working?
So now it'll do this where it just tells you what it's doing
but for back and forth chat too,
it's like almost near instant, you know?
And it has this little chat bubble now too on iMessage.
So it's really improved speed,
really improved cost on the backend for us
where it's going to be economical for you guys
in the future and the connections.
We have a thousand more connections coming
probably in the next 24 hours to that connections tab.
And high level definitely-
And what's the cost for us to do this again?
Right now, so again, this is something
that we're probably going to be charging $500 a month for.
That's kind of what we're aiming for.
But for you guys in the program,
we're giving it to you at cost.
And so to sign up for it,
are you guys signed up on it yet?
I forget.
I know, I know Deya, I know you are,
but I wasn't sure if the team-
I was waiting to get out of school
so I have the time to be able to do this.
Oh yeah, yeah.
So yeah, we could get you in on here.
And basically we're doing a 60 day free trial.
So it's completely free for 60 days,
kind of while you're going through the accelerator.
And then we have it set to $100 a month or $99 a month.
But we're basically for this group,
who's kind of like helping us refine the tool essentially,
we're going to give it to you at cost.
Whatever that cost is,
well, it's either going to be under 99 or over,
it'll probably be under 200 is what we're looking at.
But I'm hoping that we can keep it under 100 for you guys.
So again, you're kind of getting early access,
helping us work out some of the stuff.
But you can see like, it pulled up my email super quick
and you can set up a bunch of stuff on here.
So just a quick like note on the iMessage thing,
cause it is brand new.
If you do the iMessage thing,
it doesn't bring over all the memories yet.
We haven't set that up yet.
So if you can go to Telegram,
just ask it like, hey, I'm training a new agent.
It kind of thinks it's a new agent,
even though it's the same connections brain on the backend.
We're just saying, hey, I'm training a new agent.
Give me everything you know about me,
copy and paste that into iMessage.
And then it'll be a lot smarter.
And the cool thing with iMessage though,
the memory system we set up basically like lasts forever.
So like, if you tell it something,
it's going to remember that thing months later.
Like with the current Telegram system,
it's a little forgetful.
So iMessage is going to be a lot stronger in the future.
We'll probably move entirely over to that at some point.
I mean, we'll probably keep Slack
and Telegram as other channels,
but just want to update you guys on the assistant.
Definitely like keep using it for things.
Like when you're going through the accelerator,
keep using it.
Week five, which you guys aren't on yet,
is going to be a lot heavier on how to use AI agents
and how to use AI assistants in the business.
But even like for what you're doing now,
when you're coming up with the offer creation,
you know, lead ideas,
be like using it like a thought partner.
And then like, if you, it doesn't hurt to ask it,
hey, do you have a connection to this thing?
Like if you have to go do something in a software,
hey, I have to create a type form for my audience,
you know, a form, you know, can you connect to that?
It's like, yes, I have a connection
and it'll pop up the connection.
You connect it, it'll go create the form for you, you know?
So just ask it if it has a connection,
because we are wiring up a bunch of connections.
Like there's over a thousand now
that'll be live probably by the end of the day.
So just start giving it jobs to do.
And then the one other thing for iMessage
that's not live yet,
but will be probably by end of week is recurring jobs.
So for any recurring jobs for now,
keep setting up in Telegram.
So if you have like, hey, do this every day
or do this every week, do it in Telegram for now.
And in iMessage, we'll be able to do that pretty soon.
Cool.
I need a bilingual of this.
I, we need a bilingual version of this
and a figure I toolkit so I can promote.
Well, I bet if you speak like a different language to it,
I bet it'll, I bet it'll speak back to you.
I don't know.
I've not tried it.
it. So you should just ask, can we speak in this language? And
like, I bet it'll work. Because it's AI, like, it's smart. You
know, so cool. All right. Any questions on that? Before we get
into the topic of today's workshop was his offer. So Drew
Gold. Oh, yeah, you guys, you guys aren't signed up yet. But
do you do you need the link to get signed up for that?
So can you send me the link? And I did have a couple more quick
questions. Number one is, is it I missed it. Is it integrated
with the eight figure AI toolkit?
Not yet, but we're going to connect that. So that way it can
pull in all those memories and access all those tools. So it's
not yet again, it's like very beta right now. But we're just
working as hard as we can to connect it to all the things.
That's the essentially the idea is that a figure AI already has
a lot of the skill sets and playbooks and you know, things
and it'll just make all your agents so much smarter. So okay.
Yeah, well, we'd be able to submit like, I've got a couple
of other AI creators that I'm subscribed to. Yeah. Will I be
able to submit requests to integrate those? Like if I and I
already have, or what are they? Yeah, like, one of them is that
I is called creators desk, which is an AI creating tool for for
different social media posts, blogs, articles, things like
that. Yeah, possibly, it just depends on if it's like a
connector, we can connect to like, so but you can definitely
request it in the in the community, or in the corner of
the website, you'll see like a little report bug feature, you
can always use that too. It just goes straight to our developer
team to be like, Hey, do we have this like, I know? What is his
name, Bruce, they're a landscaping company, they use
this thing called jobber. It's kind of like specific to that
industry. Yeah, but we were like, let's see if we can get
that connection. And now it's in there, you know, so a lot of
times the connections are fairly easy for us to wire up,
we just have to kind of know what you guys need. So and then
I'm trying to find the link for you real quick. Okay. And then
one last question. I have a we've got a paid chat account
that has so many projects, so many chats. Oh, yeah. Are we
able to integrate that? Like, I can't import all that stuff into
the eight figure AI. But is there a way? Like, will will
this AI agent integrate with chat and keep all those memories
and keep all those chats and all that history?
Yeah, so like, sorry, I was multitasking. So I caught half
that question. But you have a lot on chat GPT, like bunch of
history. You're saying is there a way to connect it to a figure
AI? Well, is there a way to will there be a way to connect it to
the AI assistant to? Oh, yeah, the best way, honestly, like
it's not going to pull in all that context. What I've found if
you have like history with a tool like chat GPT, go to that
tool and say, like, hey, I'm training a new AI executive
assistant, like give me like a deep dive brain dump, like
everything you know about me from our past conversations, you
know, and like, it'll basically just give you a huge chunk of
text, copy that and paste it into our tool. And that'll just
like make it really smart out the gate just knows context
knows your products knows those things. It's not gonna have
every detail, but it that'll get it pretty close to just like
feeling similar. And yeah, for for you guys, and for Maria, I
put the link in the chat there. So that link there will
basically get you signed up on the 60 day trial. And then you
can start using the tool, it takes you through the
onboarding, then you'll get to that like kind of onboarding
section where you can connect all the tools and start playing
around with it. And then there's a video inside the community
group, I think we put it in replays tab that kind of walks
you through more stuff like we have a document. I mean, let me
show that real quick. If you guys are setting it up. Let me
see here, April. Oh, okay. So inside the group here. There we
go. Inside the community group inside of resources, we have
this AI executive assistant document, that's kind of like a
living document, we keep adding some stuff in there. But it's
some fun stuff to set up right out the gate, just to help it
start helping you save some time. I don't know what
happened when I clicked that didn't work. Oh, I got to fix
that. Yeah, that didn't work.
I was just gonna tell you that I have to tell you that looks
like the link, but it's definitely it doesn't work. I'm
trying to figure that out to myself. I was just gonna say
something, but you end up going into it.
Yeah, let me let me just go to my it's been like that for
about two days now. Okay, executive assistant.
Executive Assistant onboarding workshop. Okay, here it is
share. Okay, someone's already on here. They got them. Okay, so
I'm not even seeing you said under the under the resources
tab. Yeah, resources tab. I'm not even seeing it there.
Depends. Okay, so you guys
Cause I know you're in another cohort.
So are you in the April cohort group or are you still in the other group?
We should say, um, let me check real quick.
Check to make sure you're in the April one.
Cause you might still be in the March one, I think.
Um, or I forget what month that was.
I can't tell.
It just says live cohort A.
It doesn't say which one.
Well, I put it, I put that link in the chat as well.
Um, the Google link.
So just, uh, grab that.
That'll get you up and running, basically subscribe.
It'll walk you through onboarding.
And then it, this is some cool things to set up right out the gate that I found
just kind of as having an assistant, it's helpful to have, and then the more tools
you connect to essentially the more it can do, you know?
Um, yeah.
So we'll get that link fixed.
I'll put that on my list here.
Um, any other questions before we move into the offer stuff?
I know it's to see Jerome, to Queen, um, what was that?
Can you make sure we're moved into the April cohort?
Yeah, I got you guys.
I might need you to assist my, uh, just mine too.
Cause I don't have, I'm not able to access the link.
I'm going to grab it from down here, but I might need you to do the same thing for
me as you're doing for him too, Steven.
Okay.
Um, the only other questions I had was, um, so it's kind of generalized.
Are you, so I know that you're adding the AI to the program, right?
Eventually it's going to be a part of your program.
Uh, so are you doing it separate from the program now, or are you just
doing it to add it onto the program?
I'm just asking because I got people that want to know about it.
I'd be talking crazy.
We're integrating it all throughout, you know, as we go.
So, um, the idea is we're going to shoot you skill sets each week.
You know, this is our proven process.
We want to use AI to really take some things off your plate
to, or make things easier.
Like with the lead magnets, here's how we use AI to do that.
Right.
Um, week five previously, um, I think cause you're on a second round on a cohort
as well, week five previously was about hiring virtual assistants, but now with
AI agents, it's like, man, we could do so much with AI.
So week five will be completely different where now it's
like all about AI agents.
That'll be coming out in a couple of weeks.
Um, and there's a couple of other, uh, modules that have shifted to be
more AI forward and just even the last month.
So yeah, we're integrating it more and more throughout.
So yeah, if you have friends that need AI help for their business,
definitely send them.
They want to just do the buy though.
They don't want your program.
And I feel like that's just not something I can say something about.
I may have to get the affiliate link, come to you and talk to you about that.
I can't say, yeah, he's going to sell you the program.
You get it now.
Yeah.
That AI assistant thing we will probably have as a separate product at some point,
but we're kind of making exclusive to this program for probably the next two,
three months, and then we'll probably release it to the public as like a
standalone product, but it'll be,
it'll be quite a bit more expensive than you guys will get it for.
Yeah, exactly.
Yeah.
And see, I think that's what it was.
Cause I was talking so good about the program.
People like, Oh, I'm like, well, look, I got the affiliate link.
You let me know when you're ready.
I sent it to him.
And if I don't see him in none of the classes, I'd be like, yeah,
they was just talking smack.
I'm really about it.
But, um, I'm having some issues too.
I don't know if it's because of the cohort thing or not.
Um, I wasn't able to sign up for my rain flow.
Like I know I was supposed to been signed up for it,
but I thought I was already signed up for it.
Like Steven, you got to understand.
I'm one of your slow babies.
So sometimes I talk in spaces and you caught me the other day.
He was like, Hey, this is the wrong course.
Don't talk about that.
You know?
So you, we got to have cold work, you know,
give me a cold word and I'll stick to it when I'm doing too much,
but I don't want to do, you know, I don't want to blow you up like that.
Make nothing look crazy.
Um, anyway, I was just wondering.
Rainflow is what you're saying is your, what you're stuck on now?
Yeah.
I'm having an issue right now because for some reason it automatically
takes me to Karna and when I try to go through Karna and approve it,
it don't give me no other options.
Like it don't give me my car.
I don't think it shouldn't be taking you to Karna.
I don't think.
Cause rain flow is included with the program.
So it shouldn't be asking you for money.
Really?
It just, I use your, I use your code.
The first time I didn't see it.
Yeah.
And it didn't go, the price didn't go down.
Okay.
Yeah, it did, but it keeps giving me a checkout for Karna.
Now I do have an account with Karna.
I don't know if it's automatically connecting because I'm using the
same email, so what it's doing is it's not letting me go through the process.
So I cannot even sign up for it.
This is like the second or third time I tried to do it.
Let me look here.
So maybe I can figure out something on the back end for somebody to be able to do it
for me and I just send my information.
Like, yeah, we could do that too.
Um, usually, so usually, yeah, that's, that's weird.
Usually there should be, it might just be, if you're not seeing these other
options, cause right here, it's like, maybe it has Karna selected.
You have to kind of select on the card one, but if it's not showing those for you, let
us know.
Um, cause it's not, it's only showing me Karna.
It only showed me the promo part and put the promo code in and then it automatically
goes to Karna.
I can see those other boxes.
Yeah.
It automatically goes to Karna as much.
When I press checkout, I try to go into the card version.
It don't move from Karna.
It stays right there.
So I don't know if there's something internal with Karna, cause I do
have an account with them already.
Um, but I think so.
We can just manually get you in there though.
That's what I wanted to let you know.
This is what I'm having an issue with.
So because of that, I wasn't able to connect everything.
So I'm wondering if I could just drop my link in the chat and you grab it and see
if you were real with the people and cause I didn't get a chance last week
cause I was still having some technical issues.
Okay.
So I'm making a list, you guys.
So I got it down for you access.
So yeah, keep an eye out for a follow from our team.
We'll get you access to that.
We'll just manually get you in there.
All good.
Okay.
Thank you so much.
All right, Jerome, what's, what's going on with you?
And I want to get into the lesson and I don't want to keep adding on.
Right.
This is the last one.
Then we'll get into offers.
Cause this is going to be higher ROI for you.
You need to get on that offers.
Right.
So we can, we can do my handle my stuff later.
I'm I'm a week behind, but I want to thank the families.
I'm still sticking through it and getting through it and trying to figure
out this, this lead concept thing.
Right.
So it's giving me, give me some more time.
I'm not slow.
Right.
But I'm getting in more videos.
I'm getting, I'm really understanding.
Like I got to, I really got to stay focused and understand the
rainfall family and what you're doing.
And so I'm trying to be, I'm being patient.
Right.
And I'm going to, I'm going to get in there and get the stuff done.
So, but I'm a week behind.
Okay.
Yeah.
No worries.
No, I need help with the, I know your assistant is helping me, um, Gabby,
because I can't get the, I can't set up the call to do the rain flow because
y'all don't, because it's not being offered anymore, the onboarding call.
Oh, so Gabby's hopping on with you.
Is that what you're saying?
Right.
So I told her, I got it.
I went to tech.
I mean, not to troubleshoot and they're saying that that's
not being offered anymore.
So we're trying to figure that out too.
So that's why I'm not a brain.
We got to get you in rainflow too.
Yeah.
Okay.
Awesome.
Okay.
I got you down.
Sweet.
And don't worry about being behind all good.
It's kind of normal around week three, four, cause week one
and two are really intense.
Like we do a lot in week one and two.
Okay.
So the other weeks are not as intense.
So if you guys are all anyone else feeling that a little bit, you're like,
okay, I, I, yeah, I need a little breath here.
That's okay.
Um, week three is a little bit lighter week.
Cause we're talking more offer, but we will on this workshop, just
checking with everyone where you're at with where you're at, like, and let's
just help you with where you're at to the next step and so we'll, we'll
rapid fire through this a little bit.
But also, um, I would love to hear from everybody kind of like, what's
going on where you're at and like, how can we take that to the next level?
And if it is about offer for on that week, awesome.
If you're still on a lead gen thing, that's okay too.
We can look at that.
So what I like to do is kind of, um, let me pull up my notes here and
then we'll, we'll bounce around and kind of just check in, kind of do
like mini hot seats with everybody just to help just give some consulting,
some feedback on whatever that thing is.
You're you're digging into this week.
Um, uh, just to recap week three.
Um, it really is about, and the cool thing about week three is it's
going to help week one and two, right?
Even just in your ads or your lead magnet that you're creating.
Having a good offer really takes those things to the next level.
I remember when we launched the, the, the AI toolkit, like it was a cool
product, but the offer was not good.
Like the price was off.
The language was off the gift wrapping.
Essentially the gift was good, but the gift wrapping was not.
So no one was picking it up and it was costing a ton.
Right.
And so we just had to try a couple of different angles.
And then we kind of found that angle that worked, right?
It was like, Oh, this is, this is the angle that works.
And it just started to flow.
Right.
So as you guys are running those ads, like day, you know, you said $3 a lead.
It's kind of expensive.
That's actually really good.
Um, but it doesn't hurt to try to beat it.
You know, like you could try to beat and go, Hey, I got a dollar lead, $2 lead,
you know, by just changing the gift wrapping a little bit, just changing
the language a little bit, adding, you know, um, Sometimes it's as simple
as like adding the word free in there.
Like people love free, right?
So it brings the cost down and it's like, get my free AI tool, you know?
Um, so funny how just little tweaks, you just test things and you're
like, Oh man, that really worked.
So, um, so yeah, let's do some check-ins.
So what we'll do kind of, I'll call on people.
Um, we'll go through and just kind of see where you're at, what
week you're focusing on right now.
And then, um, we'll just hot seat that area and see what's going on.
So, um, uh, any volunteers to go first, anyone want to go first?
I want to, I want to volunteer.
Kelly's shaking her head.
No, not volunteer.
Okay.
Tell us where you're at.
So you've been going through week one, week two.
Um, yeah, uh, I know we had talked about like, you kind of had a couple
different angles, uh, that you could take with the lead generation.
Um, did you choose one that you're kind of focused on where you're at?
Um, I'll bring it up now. So it was either, um, zero down dot health or zero. I mean,
is the website and everything that I have a domain name for. Okay. And, um, but should
I niche down even to, in the medical field, just to market to women?
I remember this is like, uh, for health professionals that want to buy a home. Is that right? Correct.
Okay. Yeah. I think, uh, so you're saying, should you niche down to your further like
nurses or like, like, are you saying like a specific medical professional?
Right. Should I niche down and just focus on, um, marketing directly to nurses for home
ownership?
I think it never, it never hurts to go narrower, especially when we're going online. I know
you still are kind of a local area, but like, there's still like when I just think of that
person, if I'm scrolling through Facebook, I'm a nurse, like, and I see medical professionals,
it gets my attention. But if I see nurse, it's like, it really has me stopping, you
know? So you eventually could have some for nurses, some for physicians, some for, you
know, but for now, maybe just if that's been your top kind of client for this offer, I
would maybe just narrow it into nurses for now.
Okay.
It also kind of helps you speak your language a little bit more. Cause like nurses have
different problems than, you know, physical therapists. Right. Um, so you kind of can
speak a little bit more than language with the copy, the creative and, and do you have
an idea on what that leading manual will be? Did you kind of get some clarity on that?
You want some feedback?
I need feedback on that. Okay. Let's do it. Doctors and as you know, on this call.
So basically you have, you help nurses. Well, how would you say the one sentence I help
nurses get into a home ownership with zero down? Is that kind of the angle?
You're right. So we're, so what we say, we're zero down for homes, right. And we market
to people that's looking to purchase homes. And we know there, some of the issues, which
is credit and things like that, student loans, where we are very aware of that and have systems
to help the medical profession for those needs. So they don't have to figure it out. Yeah.
We've already figured that out. Our marketing is what we haven't figured out.
That's cool. Well, once we figure this out, we got the solution. Yeah. Yeah. Got the solution.
So that's not the issue.
I'm thinking like, yeah, I know we talked about using maybe an AI tool of some sort.
You could do that. Honestly, if you want to get something launched quick, you could just
do a PDF. You know what I mean? Like, uh, it's, I know it's, it's, it's, it's not as
fancy as the cool AI tools, you know, but, but we could go into like, you know, um, I
really like gamma. We talk about that one a little bit. Um, and you could just whip
up a PDF really quick here. So you just kind of go into gamma. They have a free plan. You
hit new with AI right here. And then you would just paste in the text or generate from a
one, like one line prompt. I like to give it the text and be like, Hey, like, here's
10 ways that, um, like, like I always like to take an angle. That's like catchy. Like
I always think like, what's, what's the thing that's going to catch their attention. Maybe
it's like 10 mistakes nurses make when buying a home or something like that. Um, uh, and
like some of these mistakes could be like putting too much money down. Right. Like,
and you could, or like worrying about their student debt and like, you could kind of work
in some of your angles there, but basically think of like something that's going to be
catchy for this nurse. Like, Hey, 10 mistakes, 10 common mistakes nurses make when buying
a home in Houston, Texas. Right. Like that's a catchy thing. If I'm a nurse growing in
Houston, Texas, I'm like, dang, I need to know these mistakes. I don't want to have
a mistake be made, you know? So you just kind of come in here and I might just tell it like,
um, uh, create or like 10 mistakes. Nurses make when purchasing a home in Houston. I forget
you're in Houston. Is that right? I'm in Houston, Texas. Okay. And look, you don't even have
to spell it. Right. I'm not even going to fix that. Okay. And instead of presentation,
just do like document. Um, graphic is new. I have not tried it, but like, I like the
document thing. And then if you want it to give it some of these mistakes, like putting
too much money down, you know, worrying about student loans, holding them back. So I would
give it way more context than I'm doing in this example. I'd like kind of just talk to
it, tell it about your business, that type of thing. Um, we help them get into home ownership
with zero down. Um, and then I would say like add a CTA CTA is a call to action to book a
Call with our team at the end.
Again, I'm not giving this as much context as you will.
So it's not going to be as good, but, um, you just kind of generate, it'll
kind of like create the outline for you.
See this like mistake number one, overpaying for your down payment, mistake
number two, letting student owns dictate your future, the myth, the
reality, the Houston solution.
I like that.
That's cool.
Um, and then once you like this, you can edit it.
You just hit generate and boom, and you have the early magnet done.
So literally that easy, you can send that to me.
Yeah.
I'll just send you this one.
You work off of this one, but isn't that cool?
Like, and that is so cool.
I didn't mess up with a style or anything.
You can change the look of it, but really then you can go to week two and
then you run that ad and then instead of just having a website or anything like
that, you could just link them to.
To here.
Once it's done, there's a share button behind you.
You can't see, but you can just give up, give people this link right here.
Um, where is it?
Copy share link right there.
And that's the link you can use instead of having a website,
you can just give them this PDF.
And then you can always update the PDF.
I mean, I mean, this looks pretty good route, the gate, you know, it's pretty
good, it does some graphics, it put images in there, you can customize it if
you want, and then, but really we're just testing an idea where just like, can we
get nurses to raise their hand and say they want this?
And if so, they're going to have to give me their phone number, email and name.
And then you can just start calling those leads right away.
You know,
that was so cool.
Cool.
All right.
Gamma.
I'll send you mine just so you can like work off of it, but like get in there and
make it better.
Like, cause like you have proprietary, you know, secret sauce that will just
help make it stronger, you know?
Um, cool.
Um, you feel good about next step.
So next steps is get the ad going.
I think if you get that going, you're going to feel kind of like, wow, we got
this thing working cause so that'd be week two's videos.
Um, and then now you have kind of the deliverable.
Um, and then for the ad, the only other thing you need is just some copy.
So that's like the words and then the creative, which is the photo,
which you can use AI.
So just go back to any AI tool and tell it, Hey, I have this 10 mistakes to avoid
as a nurse buying a home and X, Y, Z, help me create three ads for it.
And it'll create the images for you, you know?
Um, and yeah, you could have something live this week, maybe tomorrow, tomorrow.
Let's go.
Okay.
We're going to hold them accountable.
So after that, I put it on Facebook and run the ad.
Yeah.
You run it on a new link.
Um, yeah, you, you run it on Facebook one and they opt in on Facebook.
Uh, they give you their name, email, phone number, and then so you don't
need a website or anything.
And then on the thank you page of that little opt-in form, you
just link them to the PDF.
It's like, here's your PDF.
And then once we have you in rain flow, we can, uh, connect to rain
flow, so those leads come right in.
But in the meantime, if you do start running it tonight, you can even just
manually check it and just see the leads and call, you know, like, uh, and
that's honestly one of the best ways to see if it's working, because if you
call them and they're like, Oh, I'm not a nurse, you're like, Oh, I messed
something up, like I, you know, like you didn't have nurses called out
too hard in there or something, you know?
Um, but yeah, that'd be big, especially for local markets like that.
You can, you can get leads so fast, um, by figuring this, this process out.
So I'm just trying to understand.
So it's not, I went through, uh, two, but, um, I don't have to
connect it to my personal Facebook.
This is just a, yeah, it'd be a business Facebook page.
Like, uh, yeah, it could be zero dot zero down health or something like that.
Maybe you already have one, but if you don't, you can set one up pretty quick.
Okay.
Yeah.
And you can start, start as little as $5 a day and then see if it's working.
And then you just scale it up, you know, as it's working.
Cool.
Thank you.
Cool.
Okay.
Let me put that on my notes.
I should send that to you and Jerome.
Okay, cool.
All right.
Uh, who wants to go next?
Who wants to go next?
We got, I got some hands up here.
Okay. Let's go Julie next.
So again, workshopping kind of where you're at.
If we can talk offers.
Awesome.
Uh, if you're on a later or earlier week, let's talk about that.
But I just like, like Jerome, I just want to get you that next step, the next
breakthrough, that's what these workshops are for.
So, um, Julie, you, how are you and Scott doing where I know we're
connecting later today as well.
Um, but how can I help you today?
Yeah.
Um, I actually sent you an email.
I need to reschedule.
Oh, okay.
No worries.
I'll, I'll take a look.
Okay.
Uh, as far as where we're at, we are really working on getting our
eternity test lead magnet done.
It's AI generated.
So it's not just a simple PDF, but we have successfully got
some draft ads in Facebook.
Okay.
So once we get all the connections and I can drop the link in, then I'll.
I do that.
I do have one question on that.
So I know sometimes my personal experience when I opt into something, I
don't give my best email all the time.
Yeah.
So.
When I'm filling out a lead form, I would do it, you know, with not my best.
Yeah.
But so our eternity test, once they walk through it, they're going to wish they
didn't do their not so best email.
Yeah.
So we have at the end of that and basically an opt-in.
Okay, cool.
On the pickaxe.
Is that what you do?
You do it on pickaxe or somewhere else?
We're actually building it separate.
Yeah.
Okay, cool.
It's hosted in Vercell.
So.
Okay.
Awesome.
Yeah.
So.
I kind of.
So they can reopt in.
So maybe they give you a trash email first, testing it out.
Now they're using the tool.
They're like, I really want my results or whatever.
Let me give you my real email.
So I think that's a great, great strategy.
Yeah.
So, and that's really important to us that we're not working with just tire
kickers, like we're working with people that are serious.
So I'm glad you agree with that.
Cause that's kind of where we were settled in with that.
Yeah.
And Facebook, when you run the certain style ad, we show.
The thing that is really good is the phone number because they have to verify
the phone number with that text message.
So they can't fake that.
Um, the email, they could put a, a bad email in there, but I've found overall,
most people, as long as you turn off the auto-fill feature, so they don't just
put in their old Facebook email, you know, um, they typically will give you
their okay email, like, um, but yeah, the phone number is great for texting.
You know, like you're going to get even a, just in general, a better open rate
with a text message than an email, like a lot more people read their texts
than they read their emails.
Yeah.
We were really excited with that new feature of text.
So, so, so just to recap the funnel, you have an ad, they'll go to the AI tool.
Let's start using the tool.
Then it'll, it'll have another opt in.
So the AI tool is kind of like your, it sounds like a filter to kind of
figure out who's really serious.
Who's getting all the way through this.
And then do you have a next step for them after that?
The tool, like where, where are they going next?
We're sending them to an event and it is called the kingdom
impact superstars live.
Okay.
We haven't quite got our tagline for that yet.
Yeah.
Find, but the essential idea is taking them to a webinar.
It'll be live.
Okay.
Cool.
And on the webinar, we're going to possibly do book a call, but most
likely we'll probably send them to a page.
I'm not sure yet.
We'll probably kind of just play that by ear based on the audience and the show up.
Uh, but then from there, uh, our kingdom impact advantage is
the offer that we're, we're selling.
Okay, cool.
And that is a, that is a 90 day group membership program.
Everything that we're doing, we want to not do it one-on-one.
We want to have more of a group setting group.
Yeah.
And so we do have, we do have kind of find finalized that we're doing 90
days, basically a 90 day sprint or intense, whatever you want to call it.
And then have access for a year.
Cause what we're wanting to create is a lifelong community.
It's okay.
So the community, it'll be 90 day of like kind of more intense with you guys group
stuff, but then there's like a community extension where it's less, less in like
on the calls type of thing.
Yeah.
Okay.
Got it.
Cool.
But they can still come in and get support and so forth.
And so we're also trying to blend having that portion of the community still there,
but yet also an aspect of reoccurring revenue to some extent.
Oh, so it'd be like a monthly recurring for the community.
Uh, we're not sure.
Okay.
Yeah.
We have a lot of things that we're juggling here.
And so that's one thing that we're not set on because for us, it's really
important to create that community because in the secular world, we're,
we're really faith-based.
So in the secular world, people can go to all these, you know, hangouts that
sometimes isn't super exciting for Christians.
Like my husband and I, we don't really go to hang out at bars, you know?
And so we want to have a community where people can hang out and not
have to be in that, that space.
Okay.
Yeah.
But yet we also want to have a revenue generating aspect of it too.
So we're just trying to, what do you think in price point for the 90 day and
maybe like we can talk community.
We're not sure on that, but what do you think for the 90 day?
Uh, we're looking to do founders maybe 10 or 12 at 2,500 and then
gradually increase up to 7,500.
Okay, cool.
That's great.
Yeah.
I love using that founder and founding member rate kind of like,
especially when something's new, this is for everybody.
If you're launching something, I always love doing something like that.
Hey, this will be 7,500.
You guys heard me do that literally at the beginning of the call.
This will be 500, but for you guys, right.
It always feels good to be on the, you guys side of things
when you're getting, when you're in early.
So, and it also is helpful when something's new, you're just like, Hey,
you're getting some savings here.
Um, it's going to be this.
So positions, price anchors high, but then they're getting some savings, you
know, and I always try to use the word savings instead of discount.
Discount, it's a little bit more premium.
It's less cheap feeling like we don't discount.
We give savings, you know, it's just like
just a slight language shift.
But yeah, what else is included in that $2,500 offer?
So it's like, is it weekly kind of group sessions?
Cause that's what, you know, week three
is really about supercharging that offer.
So tell me about that offer just briefly
if we have like it laid out somewhere
we could take a look at it.
Yeah, I do have it if I can share my screen.
Okay, yeah.
Try sharing your screen.
Like I said, Zoom changed everything,
but like, oh, it worked.
Okay, cool.
Okay, good.
Okay, nice.
So yeah, let's, okay.
So this, what I like to do on these workshops guys
is get you guys involved.
Cause like we're all learning together on this offer thing
and the more reps you do on it, the better.
So everyone put yourself in this, these shoes
even if you don't identify as this kind of audience
just pretend you are for the next little minute here.
And just like, you know, when you see this,
are we going, dang, I want that.
You know, that's what we want our clients to say.
And so if you're not feeling that, that's okay.
We've got to tell Julie, you know, like in a nice way.
Okay.
Cause it's only going to help her impact more people.
So let's just quickly read over it just for sake of time.
We'll skim through it.
Okay, so offer in one sentence.
Kingdom Impact Advantage confirms the one thing
God designed you for.
Builds your offer around it.
Cool.
Creates real impact, wealth and fulfillment.
So it is kind of like a business opportunity offer,
which I like.
So you never have to start over again.
Who it's for.
We've got the definition there.
Let's go to the program.
So this kind of has the basically three pillars
of the program, which I always like that.
Like we actually just refined this program's pitch,
so to say, because it was kind of overwhelming.
Like here's 10 weeks of stuff.
I like three pillars.
Three pillars is so much nicer.
If you can narrow it into three big things,
unleash your superpowers, weeks one to four,
be your own bank, awesome, five to 10,
impact your legacy, 11 to 12.
The only thing I might add here is,
and this is kind of for everybody,
I always try to add in so that statements.
Okay, so so that statements basically help people
feel the benefit of the thing, right?
You can sell features, which is like,
hey, you're gonna get a eight foot couch, right?
Or you can sell benefits, which is,
hey, you're gonna get an eight foot couch
so that on family nights,
you can have all your kids cuddling next to you, right?
Like it's just made it so much stronger
by talking about the, we call it the bubble over benefit.
So that'd be the only thing,
I know this is just a Google doc,
so like on a sales page or when you're presenting
on a webinar, of course you would do that.
But just as a teaching moment for everyone,
always try to sell benefits.
And the only other thing I might do, Julie,
for your audience, it just depends on your audience,
but like, sometimes I change the language of things
if your audience isn't familiar,
like what a lead magnet is.
Like, we all know what lead magnets are,
but for your audience, if they're like more,
I don't know, new to business and like creating an offer,
you might just call it,
like kind of rebranded as something else.
Like make your own, like I would,
maybe I'm thinking like, you know,
I'm thinking about Jesus with the fish, you know?
So maybe you could do like, create your own,
you know, what do you call that?
To bring in the fish to your offer.
I don't know, like have another term for it
that they're like, oh yeah, that's what that is.
Cause lead magnet is just a little bit more
marketing technical.
And I'm always like, again, for everyone,
trying to translate my thing into their language, right?
So God-given greatness, kingdom impact offer,
those are all like, make sense.
The lead magnet always,
that just is the one that feels weird.
It feels like, it's like a, wait, what?
A lead magnet?
So again, translate it and then so that statements,
but this looks really good.
Let's see the bonuses.
Okay, so this is where the juices, you guys,
if you guys don't have bonuses,
I know sometimes it feels weird
to have this big old bonus stack.
You don't have to always do this whole,
like it's worth this value and all these things,
but having people love getting free stuff, okay?
So just like a teaching moment,
even selling a couch on Facebook marketplace or something,
I'll say, hey, when you buy the couch,
you'll also get these pillows for free, you know?
And it's just like, people love getting free stuff,
you know, when you buy these pillows,
you'll also get this couch for free, right?
Sometimes we reverse it and we just like,
give away something free when they buy this thing.
So it's a great thing to do.
Sometimes you just take your existing product
and you're like, hey, when you get this,
I'll also throw in this complimentary
and it just feels good, helps with the sale.
Okay, so they get a confirmation call,
small group, awesome.
They get a custom GPT, very cool.
And again, like you might less techno,
unless your audience is really technical,
you might say you get a custom AI tool built, you know,
for you.
They might understand that a little bit better.
Kingdom impact offer compass, okay.
And then first 10K roadmap.
Okay, cool.
And I love the objections you have there.
So basically she's looking at,
I want bonuses that help overcome an objection.
So I have an objection.
I don't know what to build, right?
Well, that's why we have our kingdom impact offer compass.
That's a great way to create bonuses,
create them around objections your people have.
So yeah, I think you're doing awesome here, Julie.
This is great.
And you're gonna present this on a webinar.
So you'll do the whole thing with the,
here's all the bonuses.
Here's the story behind this.
Okay, 12 spots only, you have urgency in there.
That's great.
You have a ton of value in the bonuses.
Payment option, cool.
And price after 12 spots increases.
So you have that urgency.
And it's real urgency, it's not false scarcity.
And so that's always good as well.
And the only thing you could do, let's see,
is you could incentivize,
you probably already plan to do this,
but incentivize the one pay.
2,500 is the best savings.
And then if you're on the two pay, it's 3K.
It's 1,500 once in 1,530 days.
So that way it's like you get an additional savings
by paying in full.
And the reason we do that, you guys,
is stuff like that, because if we're running ads, okay,
the faster that money comes back to us as a business owner,
the more we can run ads to keep this thing going.
If we stretch people's payments out for six months,
like you're not getting that ad spend back for six months.
So it really slows down your impact.
And so we incentivize cash collection
like sooner in the process.
So, and then fast action, I always like a good fast action.
First five to book within 24 hours,
receive a personal attorney test results review
before the call.
And a lot of these are coming through that,
they would know what that is.
Great.
Cool.
And then the next step is book a strategy call.
Which on a webinar, you could kind of,
you could play around with this, Julie.
I'll stop sharing your screen for just a second here.
We've seen this go both ways in the kingdom space,
you know, like, cause like we know a lot of kingdom people
and sometimes Christians get real mad
when you just try to sell things, you know.
It's just one of those things.
But so sometimes we have seen what works better.
You can test this.
So sometimes it works better to tell them the price
right there on the call and say, here's this offer,
here's all the stuff and here's the price, right?
Book a call.
If it's a lower attended webinar,
essentially to get more people on calls,
you could just tell them what's included, price marinate.
So you kind of hint at what the cost is,
but you don't tell them exactly the price.
And then you say like, hop on a call,
let's talk about, see if it's a good fit.
And you'll get more people on a call
and there's less of that like shock factor.
If you know, just, you know how it is.
Sometimes Christians are just, it's a $2,500.
Isn't this ministry?
How dare you?
You know?
So no shade on my Christians.
I love them and I'm one of them.
But like, you know, sometimes when you talk money
and talk charging high ticket, they do get offended.
So if you feel that and it's too much like opposition
when you do this offer, just don't tell them the price.
So you're pushing the people away.
It's not right fit for, you know, and then book a call.
And then on a call, you're going to serve them really high
and leave them feeling great,
even if it's not a good fit for them.
And then for the right fit people,
you can enroll them on the call.
So we've seen that go both ways with kind of these,
the Christian space offers, sometimes not telling the price
and just getting on a call is just easier.
So test it.
But I would start saying the price maybe.
And then on the next one, if it's like,
hey, no one booked a call, then just don't say the price
and just try to get people that next step
of having a conversation.
Would you suggest that we do book a call first
before we send them directly to the order page?
Sometimes.
On a webinar, yeah.
Like on a webinar, proper webinar,
you can totally sell straight to a sales page under,
you know, people say under 3K,
that you can kind of sell straight to a sales page.
And especially if there's that fast action
and you only have 12 people.
If there's a lot of people on the webinar,
then I think you could just do that.
And then the book of calls really like,
hey, if you just need to talk to a human,
make sure I'm not AI.
Like you just need to figure out,
like usually what I do is painful.
I go straight to the page, but like, hey,
if you need to figure out some flexible financing thing,
book a call with our team
so that you kind of know they're still in
and then you're just figuring out the finances.
So again, it depends on the size of the webinar.
If you only have 10 people there,
just get them all on a call, you know,
and increase your swings at the offer.
But if it's like a hundred people, you know,
200 people, a thousand people,
then definitely put basically some friction in
and say, here's the price here.
You guys can go, you know, we only have 12 spots.
So you can go get it or book a call.
So it kind of depends on the room.
Besides, I made the mistake one time of we had a really big challenge.
It was like 3000 people and to buy the program, you had to book a call with me
personally, and I did 52 zoom calls a day for four days straight.
And I said, I'll never do that again in my life.
Um, yeah, it was worth it.
It was worth it financially, but I was like, I was taking calls
with food being delivered to me.
It was like crazy 15 minute calls, like all days long.
It was just crazy.
Um, so you only do that once you only make that mistake once.
Now I'm like, add a little friction, you know?
Uh, cool.
Is that helpful?
Kind of, I mean, I think overall great offer.
What do you guys think out of 10, if you are, you know, pretend you're this
audience, pretty hot offer, I would say that's definitely, I would say eight,
nine, 10, you have a lot of stuff in there.
The only thing I didn't see was maybe a risk reversal, like some sort of
guarantee of some sort, which again, you don't, you, you want to be careful
with money back or like, um, you're going to make a million dollar guarantee.
Like, you don't want to have that, but you could do something.
That's like just, uh, kind of alleviating the fear of like, what if I get in there
and it's not what I thought it was, you know, or, or something like that.
I don't love the 30 day, like just 30 day, change your mind, but you could do
something that's like that with a, with a little bit of action, kind of like, Hey,
if you attend just the first session and you decide it's not for you, like, I
believe just the first session would be so valuable to you if you come to the
first session and you decide it's not for you, we'll give you money back, you
know, um, and you get that session for free.
So it's something that kind of gives a little bit of risk reversal.
I think that'd be the only thing I saw that you can maybe add in there.
Yeah, I had it at the end and what we were looking to do is allow them, if they
kind of go through the process and that's still not working for them or whatever,
then we would allow them to kind of cycle back through again.
Cool.
Yeah.
That works like an extension of service or, um, yeah, that's totally great.
Yeah.
Awesome.
And then one thing you said that I wanted to make sure didn't come across, we are
not limiting it to 12 founders.
Oh, okay.
So 12 people at that price point.
Is that what it is?
Oh, cool.
Okay.
So the price goes up.
Okay.
I like that.
So it's fast action.
It's kind of like there's a fast action and then there's like a fast, faster
action.
You have that five people, first five and first 12.
Okay, cool.
Yeah, that's great.
Yeah, that's really great.
The fast action session in a webinar works really well because people will wait
till the very end.
You're like, Hey, this is open for the weekend.
Then we're shutting it down.
They'll wait till Sunday night at midnight.
And so the fast action helps start getting people in.
And like, otherwise you're just like freaking out all weekend.
Like, did that work?
I don't know.
You know?
Um, cool.
That's great.
Way to go.
Was that inspiring for some of you guys?
Maybe some people behind you're like, dang, I need to get an app.
So that's a great, like the way that she did that on a, I would just do that on a
Google doc, work with our tool.
We have that offer.
It was a spa for creator tool to help you kind of think through things.
But I like putting it on a Google doc or something like that first.
Cause you can kind of see it, see how it's laid out.
And then we can put it in some beautiful format later.
But I'll tell you, like, I mean, I've done a lot of offers just straight
off a Google doc like that.
I'd take off some of the objection stuff, like where it's like saying
why I'm doing this thing.
But like, I had to have a public Google doc for an offer like that.
Um, I've done that a handful of times where I'm just testing it.
I don't want to make a big old website yet.
I'll just do it on a Google doc.
And if it works, then we'll make it fancier.
So, um, cool.
Thank you.
Um, okay.
Jenna, I see you got to run to work.
Does she already go?
Uh, Jenna wrote.
Okay.
So Jenna, I teach horse riding lessons, playing, offering two different things.
A $5 lesson.
That's an hour long thing.
That's a hot offer.
And it would typically be 35.
I'm also planning on offering open house event for free.
That's great.
Yeah.
So especially if there's a local thing, Jenna, um, uh, um, that's
going to work really great.
I think $5 for a lesson is an irresistible offer in itself.
So sometimes like just pricing is, is a strategy because you probably know
people probably don't do one lesson, right?
They probably do a lesson and they become a client and now they're
doing lessons every month.
Right.
So, um, if you know, that's, what's going to get them in the doors, doing
something free or, or cheap, then I would do that.
I like the $5 lesson instead of the open house for free, because it's still like
even $5 will weed out majority of people.
Like it's funny.
Some people are just freebie people.
They'll never buy anything.
They just want everything for free.
So the $5 gives us a little bit of friction, but it's still like, I
mean, $5 for a lesson that sounds like such a deal.
So, and I would just probably probably, um, When you run an ad, you could
run our same style ad, just make a cool graphic, like, Hey, get our coupon.
Like, you know, or get our savings spring savings.
I always come up with like a random holiday, mother's day special, you
know, um, put your name, email and info in here and we'll send you the voucher,
you know, so I'd kind of frame it like that.
And then once they opt in, now you have their lead here, building your list.
And then you just.
email them the code that they need to use to use it or whatever.
Here's the call in and say that you found us through the ad.
We'll give you the special, whatever the call to action is.
Um, and then the other thing you can do, if you find that people are getting
this, like, Oh, that sounds cool.
They just get it, but they're not using it.
You know what I mean?
And you could put some urgency on using it.
So I think she had to leave.
I don't know.
She left.
All right.
Hopefully you heard that.
All right, let's go to the next one.
Someone who's, who's still with us.
Um, okay, let's go to the golds here.
We got, um, Tanya and drew and I know we're going a little bit long.
Hold on.
Let me just check.
I think, I don't think I have anything on my calendar after this.
So if you guys are cool to keep going, we'll keep going.
Cause I know we did a little bit of, um, customer support at the
beginning, which is totally fine.
I love supporting you guys.
And I did, I did talk about the AI thing a lot.
So, um, let's keep going.
If you guys are cool with that.
Um, is anyone else have to go?
Like, you're like, I gotta go right now.
Like you got an appointment.
Okay.
Maybe 20, 30 minutes.
Okay.
So let's, let's do the golds here and then, um, we'll keep, we'll keep bouncing
on the room, checking in with people.
So, um, yeah, Julie, if I could just give you a couple of comments, I think
you've done a tremendous amount of work there.
I love it.
Um, scarcity always sells.
So that is, that was fabulous that you did that.
The only thing I put in the chat that I would be cautious of is anytime I see
these offers and I look at the value.
Um, I'm always skeptical.
Oh, yeah.
And $5,000 for a short introductory group call to me would immediately turn me off.
Um, I don't think any, unless I'm talking to Tony Robbins in a 10 person call,
um, I don't think $5,000.
So just be cautious that I think, you know, when you're talking about the
custom GBT and then using that, you know, I think 2,500 bucks, yeah, that's, that's
reasonable for, for doing something like that, but I would just go in and even go
in and ask chat, say, Hey, this is what we're doing.
What would be a good price range for the values and, and just try to be a little
bit more realistic because when I see these things, like I said, if I see them,
you know, Hey, this is $10,000.
I'm really, it's a hundred buck offer.
You know, as soon as I see something like that, it immediately shuts me down.
I'll speak to that for a second to FTC.
So we gotta be careful about the FTC.
They don't like this at all too.
Like they don't like the whole offer stack.
A lot of people still do it.
We've moved away from it.
You guys are not like on the radar of the FTC at this point.
I hope you are at some point, because that means you're doing really well, like
you're making a lot of money.
Um, uh, so you're fine doing stuff like this, but you do want to have it
justifiable.
So if you are doing a high value thing like that, you want to have a story that
goes with it of why it's like, you could see why this would be worth $5,000.
I'm not saying we've charged a $5,000 for a call like this, but we did a call
with this other person and this one thing happened on a call and then he got a
$50,000 job.
So you could see why this would be worth.
$5,000.
So I always like have a story that goes with it, where it kind of justifies the
price a little bit.
Uh, uh, uh, Jason Flatley is really good at this.
Like, he'll be like, here's an actual check of someone who paid me this amount
of dollars for this thing.
And he has like a picture of the check.
And so he'll, the FTC, technically, if you guys want to be like super FTC
compliant, they would say that that thing had to have been sold for that price
point at some point for it to be like said like that.
So I kind of, the gray area is telling the story, the really safe area is not
doing it at all, essentially.
Um, uh, or you, or you put it on the audience, like you tell a story and you
say, I mean, like I could tell you like, this is worth $5,000 cause you could see
why it was for this client, but I don't know.
You guys tell me how much would that be worth to have a one-on-one session with
one of us and like go deep on this topic for you.
And then they're all like priceless, you know?
So sometimes I will put it on them to, to communicate the value, but that is
true.
Like, uh, I'm glad you brought that up.
Some people hate the stack like that.
Like they hate the value thing and it'll, it'll lose a sale.
Um, so the jury is out.
Some people are still doing it.
I was watching Russell like just yesterday, do an offer and he did the whole
stack.
That's definitely his style.
Um, uh, but a lot of people have moved away from the stack.
That's what we call the offer stack.
Um, cool, good feedback.
All right, Gold's let's hear from the, from the doctors in the room.
Before you go on, can you kind of position it differently?
Cause we're in agreement.
The offer stack is a little too salesy or just, you know, the output of AI.
Yeah.
So how would you position your bonuses?
I mean, do you just, I mean, I just, I do, I do like the kind of the older way to
do it, which again, still works, you know, is to say, here's all these bonuses and
the total value is this, but we're not charging you this we're judging you this.
And I still will do elements of that.
I just don't add it up super specifically.
I don't do any more saying you could see why people would pay $37,000 for this.
Um, because blah, blah, blah.
I, so I just don't give values to it as much.
I just kind of tell.
worries that communicate the value and I might price, I do try to price drop
during an offer or webinar, higher numbers.
Okay.
So I always am trying to say higher numbers.
Like I, we worked with this one client or you'll hear me doing a challenge.
Say like one of my one-on-one clients, like this is a $55,000 client.
Like I'll just casually throw that in there because it kind of like, again,
makes people think I'm going to be really expensive.
I want, when they see this offer for them to be like, wow, $2,500.
I thought this was going to be 10 K.
That's the feeling we want.
So, uh, we'll, we'll do some price marinating.
So when you're talking about the bonuses, talk about the value,
but it might not be monetary.
It might be like a time savings.
It might be, um, a pain point saving.
I mean, all of those were objection kind of handling.
So it could be like, Hey, you might be thinking this.
So that's why we created this, you know, like I like that frame too.
Um, uh, we have a sales trainer working with our team right now and.
He calls it the, you said this, or he's like, what did he call it?
You said, oh man, now you, now I forgot the frame, but basically it's like,
it's like, uh, if you're thinking this, that's why we created this.
And when you see it, you're going to think this, right.
So it's kind of like you're planting the thought.
You're like, Hey, some of you might be thinking, I don't know
if I can invest in myself.
You might be worried about money.
Things are getting tight right now.
Well, that's why we created our 10 K.
Freedom plan.
Right.
And when I show you this, you're going to say, oh my gosh, I
wish I had this six months before.
So that whole frame is so powerful to set up a bonus.
And then you tell them about the 10 K plan.
And then I ask them.
Who have you, would this be helpful for, right?
Like raise your hand.
If like just this one thing alone, you'd be like, man, I'd want this right now.
Yes.
So we're getting a lot of yeses throughout the process.
Um, those bonuses are great for telling stories, solving objections, but you
don't always have to throw the price on there.
So yeah, AI will just do that.
But, um, yeah, you kind of find your own style.
I think when you first are getting started, it's just like you copy other
people and like, that's what I did.
I just kind of did the Russell Brunson stack.
And then over time I was just like, this doesn't feel like us as much.
I'll still use elements of it, but it just, and even our market
was like, it feels shady, you know?
Like they want more authenticity and, and that's what we're doing now.
Like our challenge now, we don't really hard pitch at all.
We just kind of like, here's the program.
Like, if you want it, come get it.
Um, like, let me tell you about it.
Like I'll spend time talking about it, but I'm not stacking it or I'm not
even doing a ton of urgency outside of, Hey, our cohorts are limited, you know?
So, um, the market has definitely shifted a little bit away from that for sure.
Um, okay.
Uh, let's keep moving to the golds here.
So what's, uh, you guys, what are you focusing on this week?
Are you, we're working on offers this week.
I'm tiny.
You're still muted.
Uh, let's see here.
No, I was going to let you start.
Okay.
So, um, for me, it's, you know, from the February cohort, I'm like, and this is,
this is the problem I have when I, when I first started my doctoral studies in
North Carolina, I said, you're always a 50,000 foot cloud level.
We need to bring you down to ground.
And you know, my book is like a very broad, all encompassing and
trying to get down, down to a level.
I'm really starting to hone in on a couple of areas.
Number one, stress and burnout.
Um, number two, mental health awareness.
Okay.
So I am really starting to focus in on those.
Um, I'm actually my social media, all my social media stuff, my blogs, the
whole month of May are going to be, it's going to be mental health month of May.
Okay, cool.
Um, so I'm going to start doing things for that I'm working on.
I've already got that trigger exercise, um, set up for the A and B testing.
Um, the next lead magnet will be a survey on stress and burnout.
Basically how stressed are you?
Um, the, the, um, we'll probably have the first thing coming out of that, like
the 10 common causes of stress and burnout.
Um, and then maybe either lead that to the book or lead that to a short
document that says how to solve them.
Okay.
And then after that, um, and this would be my funnel layout, um, would be setting
up a seminar or workshop later in the summer that I would direct depending
on what kind of traffic I get, um, things like that, you know, just doing
like a webinar or something along those lines, um, thinking of, you know, when
I talked to, based on my, I worked on wall street, I worked in London's
financial district, um, my background and my, my undergraduate degrees in finance.
So I understand what people in finance are going through.
Cause I've been there, done that.
Yeah.
So I'm, I'm looking at targeting financial professionals with this
because they're some of the most stressed individuals and a lot of times
when they are stressed out, they don't make very good decisions.
Um, so that's, that's kind of where I am now is just kind of working through that.
Um, so you think that current, you said you have a trigger point, um,
It's like trigger exercise.
Trigger exercise.
Yeah.
Could you make that ad for like,
hey, here's this trigger exercise that works incredibly well
for financial professionals.
Like kind of like spin it that direction.
Mm-hmm.
Okay, cool.
I could, yeah.
Yeah.
Very easy.
I could make the target,
if I wanted to target financial pros.
Yeah.
What I would do is probably just take what I've done
and modify the current magnet for financial
and target it, here's a-
That's awesome.
Here's a trigger exercise for-
Yeah, because like, even though,
even though this space is emerging,
I think mental health is such a huge,
it's still, now it's like saying health.
It's like so broad because everyone's dealing with it,
you know?
So when you narrow it into financial professionals,
I feel like it makes it so much stronger.
Not to say you can only serve that person,
but like-
Right.
For this first, you know, lead magnet,
I would do that, do the trigger point,
like thing for financial professionals.
Yeah.
And honestly, sometimes you don't even have to change
the backend.
You can just change the front end of this,
like the whole page is about this
and then the backend is all the same.
And it's like, it's kind of like chicken soup for the soul.
Then you have like the nurse one over here
and you have this one over here,
but they're all going to the same backend.
Yep.
But I think you're-
No, I think what we do is just literally copy
the lead magnet.
Yeah.
Change the wording around the target financial pros.
Perfect.
Change the add to target financial pros.
Yep.
Change the handout, the trigger exercise handout
that helps them diagnose, target that to financial pros.
Yep.
So I think it would be a very easy switch to make.
And then-
Yeah, I like that.
The only question for me, I guess, would be,
I don't know that Facebook ads would be
where financial pros are looking for help
with stress and burnout.
Yeah, yeah.
And things like that.
So trying to figure out-
You'd be surprised.
You'd be surprised, definitely.
Like LinkedIn for sure,
but like Facebook just has a way of finding people.
Cause Facebook typically it's when they're,
they're not like really looking for help
or a business opportunity,
but they're kind of on, you know, they're stressed.
So they're scrolling really, you know, is what's happening.
And it might be Instagram.
It might be Instagram.
They're just going to like look at memes
and just kind of decompress.
And now here's your ad, but it's really calling them out.
And they're like, oh my gosh, I might click this, you know?
So yeah, you'd be surprised.
They're probably there.
If they've registered in Facebook
and noted in their background
that they're a financial services professional.
Yeah.
Then it'll show up for them anyways.
Yeah.
I mean, Facebook, all the companies
that use Facebook pixels on their website running ads,
like they're seeing everything
these people are looking at.
Yeah.
So they're clicking on financial sites.
They're looking at stock news.
You know what I mean?
Like Facebook knows these people for sure.
So, and like kind of when you run a narrow ad like that,
like this is just for financial professionals.
You might have other guys who are like,
well, I'm a man in business and I deal with finances.
I'm clicking this too, you know?
And so you'll find like Dayo was saying,
she's having like guys click her ad,
which is clearly for women,
but there's something there that's drawing them in,
you know?
So I like that just to help you break through
in a space that is kind of wide,
it's gonna give you a narrow focus.
And then from the trigger point thing,
really the next step is like,
hey, to go deeper on this, get my book.
That's what it sounds like.
Then you're building your list.
And then when you do these events,
you'll be able to invite them to the event.
Yeah, exactly.
So the thought was, you know,
give them the trigger exercises,
upsell the book with that.
Yep.
And then create a list of everybody who's downloaded it.
And then once I get a list of a few hundred people,
blast out and say, hey, I'm hosting a seminar.
Exactly, that's great.
And then what you might do is create the,
or as a sploffer around the book.
So just to increase that conversion,
because, you know, get this thing for free
and then get the book.
It's sometimes you might have some friction there
where they're like, well, I don't know.
I'm not getting the book.
But if you created some special stuff around,
like what if we did this?
I always like offers that don't cost you anything more.
Like you're already planned it.
You're already planning to invite them to the event, right?
So what if we say, when you get the book,
I'll also give you a free ticket to my upcoming live event,
you know, that I'm gonna charge money for.
So maybe the event is gonna be, I don't know,
$97 for this workshop.
But when they buy the book,
they get a ticket to the event for free, right?
So you kind of like wrap some stuff around the book purchase
and how people do that,
you've probably seen this with Amazon is like,
you purchase the book and then you give me the order number
and then I kind of like unlock these bonuses.
Like you get some extra PDFs and courses
or you get a free ticket to my live event.
But I would kind of create,
think about creating an irresistible offer
week three is turning around the book.
Cause that'll be that big transition
from just a lead to like, I'm a buyer now.
And those book readers will be just great.
Like people that buy books are just way better clients.
They're like the people that are actually like
self-developing, you know, and reading things.
Not just looking for the quick Facebook freebie, you know?
Got it.
So this is what I'm working on now too.
Just with my banner, I realize is a.
A lot of real estate I'm not utilizing.
So I wanted to, if you can take a quick peek at that.
Are you sharing it?
Where is it?
I'm gonna share it right now.
Oh, okay, cool.
Thank you for the feedback.
I haven't shared it yet.
I appreciate it.
Yeah, that was great.
Yeah, no, that was really good.
Thank you.
I'm here.
I think it's here.
Let me just see if it's coming up and share.
Oh, there it is.
Okay.
Yeah.
So I use chat to just bring this up.
I don't know if we can use Gemini
or the other ones you just mentioned.
Oh, okay, cool.
ChatGPG honestly is,
they had a new release on their image generator
and it's really good right now.
It's just-
Really good.
It's really pretty.
But I honestly do a lot,
but I really wanna distill it.
So I'm really focusing on natural hormone therapy
that's evidence-based.
So I didn't know if I should put evidence-based therapy.
I didn't want it.
I know it's a lot right now
and I was gonna distill it down to like three words,
just have my name, Dr. Tanya Gold,
you know, board certified.
I'm family medicine,
but I don't know if I should say that whole thing
or versus just medical doctor.
And then, so if anybody has feedback,
if you would come see me or just-
And where would this be?
Like on a Facebook page, on social media,
all over the place?
Yeah, so I have like on my YouTube channel
and I can add it to Facebook right now.
It just says my logo for the business.
It really doesn't tell you what I do
and doesn't tell you who I am.
So I was thinking to actually have something
where I can, what is in it for you,
where I can benefit you and actually have that information.
So just something on that.
I've been doing this 25 plus years.
I don't know if I can, I have videos on it.
I have like over a thousand videos,
but just to keep going on more detail
because sometimes you just get so overwhelmed
with social media.
I know, it's like, you wanna slam a lot in here,
but also you want it to be memorable, you know?
So I think there is definitely,
ChatGPG tends to do this with their ads and like images.
They put a lot of text in there
and you might even ask it like,
hey, if I had to narrow this down
to like just really three main things
or maybe one main thing, how would we simplify it?
Okay.
You also could like, you know,
there's some stuff that's like, it looks cute
cause it's like ChatGPG is just trying to be cool,
but it really doesn't do anything.
Like the science nature you badge, you see that?
It doesn't really do anything.
I would love to see some social proof there.
Like, you know, like you said, helped over 25,000,
like if you have any like accolades or featured in
whatever magazine as seen in, or, you know,
25,000 happy patients.
I don't know, like I might use that badge
for a little bit of social proof.
We call it social proof,
something that's kind of like, you know, whatever.
You have like the best Tampa doctors.
Yeah, yeah, yeah.
Like voted 10 best doctors in whatever.
Like something like that would be good
in that little badge area.
It'll do more work for you than like just science nature you.
Okay.
And then the, let's see,
you kind of have a repeating thing.
Like, so across the banner, right?
You have like hormone, longevity, mind, body healing,
and then you also have it up high.
So I always look for when AI is just trying to fill space,
they'll just repeat things.
So you might take off one of those, right?
Which allows you to make one like maybe luxury
natural medicine bigger.
You can just make that bigger
and then have all those four on the bottom.
Okay.
And let's see.
Yeah, it's kind of like, it's repeating a couple things.
So I think you could simplify it just a little bit,
but overall I think it's pretty good.
I think the only other thing like, you know,
it's kind of like with Drew, right?
It's kind of like, and I told you this too,
is like when you narrow down into something,
you can become really well known for that thing.
This is kind of a general banner.
So I think it's fine to keep it a little more general,
but if you did find like something that was like,
like I even like at the bottom,
it says like age gracefully, right?
Like if you have like kind of a tagline
that kind of applies to everything you do,
like, Hey, I do hormone.
I do yoga.
I do laughing therapy.
I got to do all this stuff, but really at my core,
it's like live vibrantly or age gracefully,
or like you have something.
And maybe that's more of like the big tagline,
like age gracefully with Dr. Tanya Gold, you know?
And it just kind of is that thing you want to have,
like almost, I call it like a stamp.
When people think about you,
they like think this language
because you planted it in their brains.
Like, you're like, Hey, it's Dr. Tanya Gold.
I help you age graceful.
Or like, I'm all about aging gracefully.
I'm just using that as an example.
But like, you have some sort of thing,
like I know Alex Ramosi, right?
He was always like, my name is Alex Ramosi.
I have nothing to sell you, right?
That was his like whole tagline for a while.
And then he sold us all a bunch of stuff, right?
But like, I like to kind of like brand it
with something that's memorable.
Because right now, if I see this,
I'm not like going to go tell my friend.
I don't know what to tell him.
I'm like, Oh yeah.
Like, I'm not sure.
But if you're like, I'm the laughing doctor,
you know, or you have like a name,
it kind of sticks with people.
And that'd be the only thing I might add.
Like basically you remove some things
and then you might just add that there
where it's like, right?
kind of underneath your name, it's right there.
It's like kind of like the bold statement.
Dr. Smiley, someone said.
I love that.
Yeah, that's what they call me with my patients.
So I can just say Dr. Smiley.
Yeah, awesome.
Yeah, no, that's great.
Okay, so I'll get rid of a lot of this stuff
and maybe just have the small picture in the corner,
like how YouTube and Facebook too,
and then just the main thing is what we do for you.
Yeah, perfect.
Thank you.
Awesome.
All right, what's up, Chrissy?
I see here, you're wearing like headphones,
but in my little Zoom thing, I was like,
dang, she has some neck tattoos.
I was like, that's awesome.
Yeah, right.
No, they're-
It almost looks like a little-
They're my headphones.
Yeah.
I forget that they're on sometimes.
Okay, so I-
We're just trying to check in where you're at this week
and what we can help you out with, workshop and stuff.
Yeah, I'm not exactly sure, but I'll show you what I have.
Okay.
Sort of.
Can you, nope, hit the share button.
There it is, yeah.
There you go.
Okay, so I'm focusing right now
because I don't have any clients
and I'm trying to quit my job.
Okay, awesome, let's go.
Let's go, because I don't have time to do all this stuff
and learn everything I want to learn and still also work.
So we're working on that.
The, so the goal is to like get two or three people
and I'm focusing on local chiropractors
that are like 50 and up that don't really want technology
but also don't want to be left behind.
Yeah.
And, you know, have this maybe fear of like,
they're not going to get clients
because everybody's, you know, looking elsewhere
and they're not like facing forward in the online space.
So the idea is that I want to come to them
and be like, you know, you want a full schedule,
like let's help you find your ideal client
and upgrade your online presence
so that people can actually find you.
Cool, cool.
And then eventually like the phase two
is to connect them with like an AI
and like a high level type of thing
where it will post, like if they have an opening,
because from what I understand,
the biggest, one of the biggest pain points
is that they will have somebody cancel last minute
or something like that
and they won't be able to fill that slot.
Oh, okay.
So then they're losing money.
Oh, okay, yeah.
That's a cool idea.
And so one of the ways that they counteract that
or that the new age, you know,
chiropractors or whoever are counteracting that
is by like posting online and on Facebook or on Insta
and saying, hey, you know, just had this slot open up
and then have a link there that they can book immediately
and the practitioner doesn't have to do anything.
And it's automated, yeah, that's cool.
So that's kind of the ultimate goal,
which I obviously need to build that out.
Yeah, yeah.
But if I can get in the door and just say, okay, hey,
cause I don't know what systems they're working with.
I don't know, I don't know what they have.
I don't, you know,
and it's probably gonna be different across the board
cause they have, I understand there are different,
yeah, there's like different CRMs and stuff.
So ideally just to like get in the door
and have, I did this like online visibility audit,
which I can pull up on my iPad or whatever,
if I'm in person,
cause that's, if I'm only taking two or three people,
I was just gonna like maybe show up or like call
and be like, hey, like, let's do this.
Totally, yeah.
And a lot of local businesses are, you know,
like it's pretty easy to get in touch with them,
you know, like for sure, yeah.
And it was really easy using the lead tool
in the 8Fig AI toolkit to like just find people
to cold call and just be like, hey, you know,
let's, let me come over.
Can I have 15 minutes?
I'm your local, whatever.
Yeah, like I just do a visibility audit,
help more, is it okay if I help more customers find you?
Like, I'll give you some free tips.
You can take them and run,
or I can even help you implement.
Like it's a very soft ask.
Exactly, and I also have like a booklet,
like a guide that has these things,
but in guide form.
So I can be like, hey, just for meeting with me,
you know, I appreciate your time.
Here's this book.
You can do this yourself if you want.
If it's, you know, if it's overwhelming,
give me a call.
a call, I will come and do it for you. Okay. And then that's like, you know, you can pay me this
amount or whatever. Um, and I will just do this for you. And I actually did this. I pitched this
to my husband last night. Um, the, and I used our, our massage therapist that we go to as an example.
And I was like, he got like a three. Yeah. Wow. Okay. So it kind of grades them on like where
they could improve. Okay. Yeah. That's great. So there's like different sections, um, getting
reviews, your presence, um, your first impression. And then what do you think you would charge this?
Like, let's say they're like, Oh my gosh, I need help. I want you to do all this stuff for me.
What would this first phase price be? So that's what I'm kind of, uh, unsure about. I've, I've
seen like the irresistible offer architect suggested that I should have like, um,
um, here, like this says pricing is a thousand and then 300 months for like up, you know,
for upkeep and whatnot. And if it was upkeep, then I would, I would be doing like, uh, their
Facebook presence and stuff. Like I'd be giving them things to post and stuff like that.
Got it. So kind of social media management kind of role. Um, yeah, I like, I like the recurring,
it's easier to get in with a one-time thing, but then you build trust and then it's like,
Hey, what else can I help you with? And then it can lead to a recurring thing. So honestly,
I think that when you said the open booking thing, I think that's such a hot offer that like,
you know, like, Hey, like, I love these, um, we call these like found money offers where it's
like, how do you say no? If someone's like, Hey, could I just help you make more money? Like,
you know, the worst thing is when you get those cancellations. And really, I mean,
if you multiply that over a year, you're probably losing out on this much money.
You could probably have a calculator. It's like how many cancellations do you have per week? And
it could literally just like tell them how much they're losing. And then you can say,
you can see why if we could fill even half of these, it'd be worth this. And like, you know,
it's like $25,000 and we can set up the system for just a fraction of that, you know? And so I,
I really think that second offer is a little hotter, but I do like that it, the first one's
easier to set up because it's kind of like that second one's harder because you don't know what
tech they're using. You're going to have to figure out that integration. And you can find a
way to do it. Yeah. They're not going to just immediately give you all their passwords to
everything. So I do like the intro offer. You'd almost, you almost want to make that first one
just kind of more irresistibly priced so that you're in the door and you're building trust.
Yeah. And so you might, you might tone it down being like, Hey, I can just do sort of,
you know, $500. I can get all this done in a day for you, you know?
And you get all their digital stuff set up. It's like $500 one time. But then you set up a meeting
to like meet with them. So to kind of present the thing, Hey, I did all this for you. You got all
this set up now, all these links are fixed. But Hey, I'm curious. I have a question for you. And
then you have your calculator. So now you're in the door, you've delivered something awesome.
And then you kind of run them through the calculator thing and you say, Hey, I have this
other service. If this would be helpful for you. And then that's where you go high ticket. Now
you're like, maybe it's a 5k offer and you set up that whole like booking thing or the other way
you could price this, which is like you can either, there's two ways to price this. I mean,
there's probably lots of ways, but there's a fun way to price this. Okay. The fun way
is you price it high, like on a like, Hey, this is either a one-time setup of 10k.
And then like, it just runs, but you would have to manage it or someone on your team would have
to manage it. Or, um, I can do it for this much a month and it's a recurring thing. And I just
like, if it ever breaks, I'm there to fix it. Like I'm around, um, and you do the monthly thing.
And actually I guess there's three ways. So you have the one time, the monthly, or you do like
a percentage of savings. Like you basically go like, Hey, for every, this is way harder to set
up, but you basically say, just pay me on extra money. This makes you, you know, it's kind of
like, if it makes you extra money, like in someone books, I like, I make a percentage of
that. So I just, you know, I charged whatever, 10% of bookings, you know? Um, and over time that
adds up to be a lot. So that one's a harder deal to do. A lot of people won't do those deals,
but it's kind of like no risk to them. Like, Hey, I'll set this up. And if it works,
you just pay me 10% of every deal that comes in through it. But if I think for this audience,
Potentially be really high, potentially be a lot, but it's super hard to track.
Like it's harder to track. So I'd probably just do the one time, like,
you know, five to 10 K kind of set up and then just let them, let them like, it should just run,
but maybe it's five. It may as a one-time set at 5k. And then like a low monthly,
like two 97 a month to maintain in case there's any, you know,
AI changes, whatever. Like we have to change things.
Yeah. And I'd probably give them like, cause I, I want to keep it smaller and, and be like,
you know, this is going to be, this is going to be customized based on what, on your feedback
and like kind of that specialty. Like you, you are the founder, the whole founding member thing,
like you're a founding member, you know, you'll also get discounts or whatever on upgrades and
when new things come out, like you're going to have special pricing or something.
Cool. Can I offer a quick suggestion or comment here?
Yes, doctor. I used to run chiropractic clinics.
I'll be right back through while you're talking. I'm listening off camera. I just got to fill up
my water. I used to run chiropractic clinics here in Tampa. So there's a couple of different
things. You're, you're on the right track. Definitely. I would, there's some laws that
you have to be aware of. And this varies by state, but generally speaking, they cannot pay
you to find them a client. It's like an anti-kickback type of a law, right? So you got to
be careful if you're taking, okay, 10% per lead. Yeah. You can't pay per lead. You can't pay per
client. You can't pay for client acquisition. Things like that. I would target people that are,
like you said, the kind of the older generation, unfortunately, the older generation is a little
winding out of the market right now, but target your local chiropractors that have been in
existence for over 30 years. And it's pretty easy to get, get a directory of chiropractors,
right. And find them, do it, do the audit for free, go online, right. And set up a lunch,
bring their office. They love lunches. You know, it'll set you back, you know,
7,500 bucks to get in the door, but go in there and say, Hey, you know, I've been looking at your
online presence. I would like to come and talk to you about some things you might be able to do.
One of the things that I've always, I know I talked to conferences about this 15 years ago
was using social media to do exactly what you're talking about. You wake up first thing in the
morning, you get voicemail saying, Hey, I got to cancel today. That's lost money and chiropractors,
especially if they accept health insurance, they're not making squat. They have to stack
50, 60, 70 clients a day just to break even because their reimbursement rates are so low.
Usually, you know, they get 20 bucks for an adjustment, 30 bucks for an adjustment.
So they aren't making any money. And if somebody calls and cancels, that's lost money. They want
stacked up until lunch. And they want, as soon as they come back from lunch, they want it stacked.
So, you know, using Twitter blast out a tweet, making sure that you have everybody's cell phones
blasting out a message. And you can do this with the rainflow system, which is a beautiful thing.
Set up different lists for each client or each one of those practices and say, Hey, you know,
let me know first thing in the morning, as soon as you have absences, I'll blast out an announcement
and say, Hey, we have an opening at 10. We have an opening at 11. We have an opening at two o'clock.
First one to call the office gets it. And, you know, it's, I've been talking about that for 15
years, 20 years now, as I've been working with medical clinics and the older doctors are always
resistant. They're always hesitant. So you've got to show the value. And what Stephen said was
exactly right. You got to show them the value, got to show them. Okay. If you, even if you're
only missing two patients a day, multiply that out. What does that mean? You're, you're losing
out 120 bucks a day, which is 600 bucks a week, which is, you know, assuming 48 hours, you know,
30 grand a year, they're missing out just because you're having two cancellations that you didn't
fill the math for them and do a quick social media audit. See what they're like online. If
they don't have a presence, you know, and like I said, just take them a lunch, treat them to lunch
and say, Hey, yeah, I did this audit for you guys. I ran through some numbers. I think it can really
help. And that'll at least get you in the door quickly. And I would, like I said, target there's,
there's listing of chiropractors all over the place. Get your state chiropractic association.
Like in Florida, we have the Florida chiropractic association. Most chiropractors are members of
that. You'll find your local state chiropractor association and, you know, work and get in touch
with them. They'll have a published list of chiropractors and find the ones that have been
in business the longest, you know, go to the conferences, you know, give it, give it, find
out when they're doing the next conference. This actually might be really good. They all have
conferences over the summer. Usually see if you can speak at one of their conferences and something
like using social media to attract and retain clients or something along those lines, you know,
leveraging social media to, to increase your ROI, you know, give a one hour talk. I guarantee you,
you'll have people beating down your door at the end of that conference to work with you.
Love it. Nice. Yeah. I like that idea, Chrissy of doing the audit again, like you want to make
sure it's the right fit person, but doing the audit for free, essentially not like getting
worked on, but just the scoring thing where you could present them. Hey, I noticed here's a couple
areas.
It's yeah, you could totally take this.
If you have a tech person that can do this awesome.
If not, I do have a service that can get it done really, really
affordably for you, you know, and just use that as a way in to just offer value.
Some of them might take it and run.
Some of them will probably want to work with you and just have it done, you know?
So I liked that a lot and you could, you could honestly just start calling
offices and, you know, and, or just showing up and, and, you know, uh, try
to find their low times when it's less busy, of course, but then, yeah, just
put it out there and see what happens.
I think you definitely, I think you could probably have what, what do you have a
deadline of like, man, I'd love to not go to go back to this job or
like quit this job by this time.
Yeah.
So I'm in massage school and I'd like to go full-time by July and it's like mid July.
Cool.
Awesome.
Yeah.
So you can get a couple of these in, you know, a month would be awesome.
And then, uh, yeah, some of them might go into some sort of recurring thing.
It sounds like it wouldn't be too much to manage.
Um, and yeah, I like it a lot.
So good start.
Thank you.
Awesome.
Okay.
Let me go.
Yeah.
Oh, I for sure.
Well, and thank you.
Thank you for the suggestion.
Like I don't love public speaking, but I can do it.
Yeah.
You never know.
And if you, do you have the AI or are you at the, you've got the
link for the AI assistant or do you have that already?
Like the, um, the AI executive assistant.
Yeah.
I've been working with it.
I, I sent him like 10 different bug things.
Oh, cool.
Awesome.
Thank you for doing that.
No, that helps us out a lot.
That's why we're beta testing it.
So you could also tell the AI executive assistant, Hey, can you go find me all
the chiropractors in this area, look up their contact information in creative,
you know, spreadsheet or a list of all, and just put it to work on finding the leads.
Um, uh, yeah, it can definitely do that.
So cool.
All right.
I think we got everyone.
Um, I got to run here, but, uh, this is awesome workshop today, guys.
Keep going.
Um, week four, uh, is our, we call us the gasoline on your fired week.
Um, and, uh, it is like one of those weeks that like, if you're just
catching up all good, keep catching up week four, though, if you have an
offer, you know, that you've kind of cooked up like Chrissy, this is an offer.
Right.
Week four is really like the, the theme is like, let's just get it out there.
Let's just get it out there and try it.
Like, just put it out there in the world, you know?
And so, um, we do take you through a process in week four.
That's like texting people, but for yours, maybe it's just like, Hey, let's
go knock on 10 doors this week, you know, and just put ourselves out there and try
it, you know?
Um, uh, so whatever that offers that you guys are cooking up week four is really
about, let's go test it maybe to existing customers, existing lists, or
putting it out there to a new audience.
So stay tuned for that.
And then week five, we're going to go deep on AI agent stuff and starting to
build the team more around you with, with AI agents.
All right.
So we'll see you guys soon.
Uh, I didn't get a chance to do mine.
Oh, shoot.
I didn't see you.
Cause my zoom is not like deep in detail, like everybody else's, but it does just
show you my legion and all the good stuff that I done done.
So thus far, I can take a look.
Sorry.
I didn't see it.
Cause my zoom is just showing the people on camera and then it pushed the
people without off, off the screen here.
Oh, okay.
Well, hold on.
If you guys got to run all good, um, uh, uh, you can run, but to clean, you said
you, you have the ad running.
Is that what you're saying?
Um, no.
So I haven't got to the ad part yet, but we will get there.
What I did is I was able to connect to the AI shout out to Gabby, please get
that lady a raise cause she'd be connected with the, uh, AI agent.
So I do have some things funneled through there right now.
Um, but I'm just trying to get back to you so that I can bring up my screen.
I'm sorry.
I thought I had myself ready.
Okay.
Where do I, why do I, okay.
There's share my screen.
Wait, where's, okay.
There's a share my screen, but I'm like, where's the share my screen.
Okay.
Here we go.
Okay.
So my project, I'm just going to go inside of my own chat GPT thing, because
to just do the link and come back out, it's just too much.
So my program is through chat GPT as well.
Okay.
How do I move this?
Uh, I see a chat GPT tab.
You're in like stripe or something.
Yeah.
Let me get out of there.
Okay.
Hold on.
Okay.
There it is.
Yeah.
I remember this.
You have the GPT bill in chat.
Oh my God.
I definitely done did.
I'm basically building a mini set in chat.
Yeah, that's awesome.
So I'm just gonna show you guys how it works.
It's super easy, simple.
You type anything, hello, I'm new here.
Yeah.
It starts talking to you, right?
And so there you go.
Hold on a second.
I don't know what that's about.
We'll figure it out later.
It's there to help you basically improve your credit,
get approved, like anything related to credit
essentially you can do.
Okay, got it.
Yes, and so what I've done is I've actually used a trial.
Remember I was asking you for permission
to put this in a community, but I wasn't physically ready.
I needed to add the links.
So now I've figured out a way to add the links
inside the chat bot so it communicates to the customer
and not only do it communicate like the beginner,
here it is right here, starter.
So when you press the starter,
it basically shows you the options
to go to my Stripe store and buy my ebook.
Perfect, it links to the Stripe link.
Okay, nice.
Yes, and then once you get to that point,
if you're like, oh my God, I'm confused,
just put in I'm confused or I need more,
it gives you an actual, I created a,
I believe it's a doc where it actually gives them
a consultation in regards to their credit
and it kind of recommends my programs to it according to.
Oh, cool.
Now that's a form right there, that Google form.
So that's like a.
Yes sir, this goes to my form
and then my form shows all the questions here.
Cool.
Oh, well, the form link is broken.
I gotta go fix that, but.
Yeah, no, but I get it, that's cool.
Okay, so basically they could,
you could even give this tool out for free, right?
Yeah.
And they'd start using it and they can get into the form,
they can buy the thing.
If they buy it, what is that?
Is that the full program?
So this one is, okay, so I guess I'll have to keep going.
So it'll show you once you keep going and it tells you,
like, if you keep saying you need more,
it recommends my other programs.
Okay, got it.
So I have the $47 is the e-book,
the 197 comes with the e-book for 197,
then you actually get the buy.
So the e-book is just the e-book.
I should have went to that link for you, hold on.
Let me scroll up.
I don't know what happened to the e-book.
Okay, here we go, here's the e-book, I'm sorry.
Here's the e-book right here.
So the e-book takes you, yeah, this is the e-book.
So this is what you start out with first.
So it takes you to Stripe in which,
we have a broken link as well.
I'm working on that in the background.
I just figured out today,
these things are not linked the way I want them to be linked.
So, but I found a way to get them into the bot.
My goal was to try to get them into there.
Yeah, now you just gotta fix those links.
Yeah, well, I mean, I think that's great.
This could be a great lean on it.
I mean, you just send people here,
they start chatting with the tool.
I mean, the only thing you might do is,
because it kind of just like goes right for the kill, right?
It's just like, hey, buy this thing, right?
You might warm people up a little bit.
So you could tell in the GPT settings,
you could say like, ask,
we call these like discovery questions.
So ask three to five discovery questions
to kind of get a good frame for where they're at,
and then recommend the best next step for them,
whether that's getting this ebook
or filling out this form,
you know, like, and basically have it kind of like,
and then, and I would just tell it,
and then like, you know,
essentially sell them on getting that thing
and why they should get it.
And just kind of tell the tool
to kind of become like a salesperson.
Salesperson does discovery,
figures out where they wanna go,
and then sells your thing as the solution.
So you could call that,
if you're putting it in the GPT instructions,
it's called gap selling.
So G-A-P, gap selling.
You could say, use gap selling to ask discovery questions,
and then recommend the proper product
based on what they need using gap selling, you know?
Discovery, gap selling.
If you just give it those two keywords,
it'll be a little stronger,
where if they say start, it's gonna be like,
you know, hey, before we get started,
let me ask you a couple of questions.
How long have you been dealing with credit issues?
Like, oh, like, when did that start?
And it'll ask them discovery questions,
and they'll say like, based on what I'm hearing,
we can definitely help you.
I'd recommend the credit comeback system ebook,
you know, it's just $47, you can get it here, you know?
And so it kind of does a little bit more warmup for them
and then go for the pitch.
Okay, okay, okay, warm them up to it.
But still keep it brief, though.
Don't do no-
Yeah, keep it brief.
But like, but you could just have it ask a couple of questions just so it feels
personalized.
Not just like everyone gets the link.
It's kind of like some people might get this link.
Some people might recommend the form too.
You know, it depends on kind of what their needs are.
Um, yeah.
So I did just come up with a plan to do tagging.
Um, I do have another consultation form for that one, but I haven't tested it yet.
So basically what it'll do is I'll send it out and it'll give me a code that I
created to help me understand which program they need, and then I can flip it
back into the bot and say, according to your consultation form, you need this
program, but I haven't got a chance to like, really like program it, like
connected, you know, I got to figure out like how to do collections, how to charge
off.
So basically programming it to do that and putting it in.
Okay.
Cool.
Well, I mean, I think best next step, get these links working.
You might maybe tweak that prompt a little bit and then start putting it out there,
getting this out in front of people.
Cause then you can really test, see if this working, you know, before you put
more work into making it more robust, I think just like add a couple of tweaks
and then we start getting it out in front of people to see, is it, is it
generating leads that we're getting sales?
If not, then we got to tweak it.
But I start with just getting it out there, you know, cause you're really,
you're like 90% there.
Functionally.
Yeah.
Right.
That's what I figured.
I was just like, I just need a few more steps.
Yeah.
I think you focus on that this week and just come getting this thing functional,
maybe just a little bit better flow for like this, just helping with it.
That'll help with the sale.
And then, um, and then, yeah, we just start putting it out there from there.
You could, you could run the ad like we show in week two and then, and then
once they opt in, you just give them the link, right.
Just start chatting with the thing right there.
Okay.
Awesome.
Thank you so much.
Of course.
Thanks for, thanks for letting me know you're still on the call.
Yeah.
Like I said, zoom has changed like a bunch of things.
That's what happened to me last week because I was on, I was chatting with
Gabby on my email and then out of nowhere, like I thought he was giving
everybody opportunity last week to do it too.
Yeah.
And I'm like, wait, I never got a chance.
What happened?
And I think what happened, that same thing happened to him.
So now turn my camera on.
Yeah.
I know zoom.
I think they changed the setting.
And so it's like, somebody is putting people with a camera
off on a different screen.
Um, I have to change my like settings back, but cool.
The other thing that, um, we're that everyone's doing is we're raising our
hands.
So if your hand wasn't raised, that also doesn't bring you to the top.
So, um, at the beginning of the call, everyone raises their hand.
And then as ever, as everyone comes on and a little digital zoom hand,
yeah, then you lower your hand.
So you don't have to stand there with your actual hand up.
How funny are them?
Yeah.
Okay.
Thank you.
All right, guys.
We'll see you guys soon.
Uh, have a good week, make it a good one.
Keep playing with the AI and we'll talk to you soon.
All right.
Bye.