WEBVTT 1 00:00:00.000 --> 00:00:02.060 you 2 00:00:30.000 --> 00:00:32.060 you 3 00:01:00.000 --> 00:01:02.060 you 4 00:01:30.000 --> 00:01:32.060 you 5 00:02:00.000 --> 00:02:02.060 you 6 00:02:30.000 --> 00:02:32.060 you 7 00:02:42.880 --> 00:02:53.640 Good morning everyone. Welcome on in. Happy Tuesday. All right. Holly, Linda, 8 00:02:53.640 --> 00:03:02.100 Olivia. Welcome everybody. All right so if you are able to turn your camera on 9 00:03:02.100 --> 00:03:09.840 that would be great. This is the pre-revenue call if you have not been 10 00:03:09.840 --> 00:03:17.900 here before. On this call we usually go over topics related to launching like a 11 00:03:17.900 --> 00:03:23.400 new product or a new business. So we'll cover things like you know the 12 00:03:23.400 --> 00:03:28.100 foundations of your business or your brand, market research, product research, 13 00:03:28.100 --> 00:03:33.480 product development. If you're doing like a physical product-based business we can 14 00:03:33.480 --> 00:03:38.980 talk about sourcing, shipping, logistics, supply chain management stuff as well as 15 00:03:38.980 --> 00:03:44.660 things that you might be building online like on Rainflow. So funnels, landing 16 00:03:44.660 --> 00:03:52.060 pages, workflows, automations, email marketing, things like that. Or just you 17 00:03:52.060 --> 00:03:54.960 know maybe you're just getting into Rainflow for the first time. You're 18 00:03:54.960 --> 00:03:58.840 starting how to set it up and how to use it. So those are kind of the topics 19 00:03:58.840 --> 00:04:06.340 that we cover. Wednesdays are about marketing. So if you have questions on 20 00:04:06.340 --> 00:04:10.640 like running advertising, marketing, getting leads, save those for tomorrow's 21 00:04:10.640 --> 00:04:18.079 call with you Clydes. And then Thursday at 9 a.m. Steven covers questions 22 00:04:18.079 --> 00:04:25.760 related to like scaling and doing more advanced things in your business. Lots of 23 00:04:25.760 --> 00:04:31.880 like AI topics as well as maybe you're just like working on an offer or trying 24 00:04:31.880 --> 00:04:37.760 to increase revenue or add a new stream of revenue. That would be a good topic 25 00:04:37.760 --> 00:04:46.240 for Thursday. So with that welcome into the call. And how many of you here are 26 00:04:46.240 --> 00:04:50.960 just listening? How many of you have questions that you'd like to ask? Drop in 27 00:04:50.960 --> 00:04:56.600 the chat. If you can be on camera please do so. It's difficult to look at a black 28 00:04:56.600 --> 00:05:01.440 screen and then try to be engaging on a call. 29 00:05:00.000 --> 00:05:09.480 Or at the very least drop something in the chat. Let me know what your purpose is here today. Are you just listening? Are you learning? Do you have questions you'd like to go over and we'll kind of go from there. 30 00:05:09.480 --> 00:05:34.920 If you can drop in the chat, if you can't unmute, let me know. I'm going to unmute and talk because I know that's probably really difficult to just, I don't know where to take the call. 31 00:05:34.920 --> 00:06:03.720 I know, I totally understand that. I'm going to, I have Rainflow. I've been going through the Business Accelerator. I've been trying to do it on my own, which is proving to be not difficult, but difficult in the sense that I have a discipline, but I have 90 other things to do as well. 32 00:06:03.720 --> 00:06:05.160 Okay. Yeah. 33 00:06:05.160 --> 00:06:25.400 So, and I just find I'm having a rough time getting something started. I see, I found where things should be. Like, I know you and I went over attaching my Instagram and, what was it Instagram? Instagram and Facebook. 34 00:06:25.400 --> 00:06:26.400 Facebook and Instagram, probably. 35 00:06:26.400 --> 00:06:51.400 Yes, exactly. So, I have a thought about what I want to do in terms of the business that my husband and I have. We have a jewelry business and I would like to offer a CTA as in like five or so cards that show instructions on how to clean your jewelry. 36 00:06:51.400 --> 00:06:54.400 Okay. Okay, great. I like that. 37 00:06:55.400 --> 00:07:18.400 And I think that would be either offered at a very low price or, you know, free just to get people to. So, that's what I actually what I was doing when I jumped on the call was creating those cards. I have something in Canva already. I wasn't quite happy with it because the level of jewelry we have, it didn't, to me, meet that level. 38 00:07:18.400 --> 00:07:19.400 Okay. 39 00:07:19.400 --> 00:07:35.400 So, I'm still working on that. So, if I, my question is, how do I propel myself forward in terms of understanding Ring Flow? I understand the concept of it. 40 00:07:35.400 --> 00:07:36.400 Okay. 41 00:07:37.400 --> 00:08:01.400 But all those little things where you have to attach, where you have to create the flow and then attach your CRM assignment, CRM tool. How do I do that without, you know, getting myself all discombobulated? 42 00:08:02.400 --> 00:08:13.400 Yeah, I think like if you understand the main concepts of Ring Flow, like what it can do and you have an idea of how you want to use it for your business, that's the most important thing. 43 00:08:13.400 --> 00:08:14.400 Okay. 44 00:08:15.400 --> 00:08:21.400 You know, just understanding, like I kind of compare Ring Flow to like a car, you know. 45 00:08:23.400 --> 00:08:34.400 It's like, let's take someone who's like never driven a car before. They've never even seen a car before. They're like an alien from another planet. It's like they see a car, they have no concept of what this does. 46 00:08:34.400 --> 00:08:48.400 They don't understand that like the purpose of this thing is to take you from point A to point B faster, basically, with less work, right? So, once you understand that concept, then it's like, okay, now I learned how to drive the car, right? 47 00:08:49.400 --> 00:09:09.400 But there's differences in cars. Like if I, you know, give someone like a very simple engine car, and they learn how to drive it, and they're like, okay, I'm a master of this car, but then I give them a Tesla, which is more of a computer, right, than like a simple engine. 48 00:09:09.400 --> 00:09:17.400 Now, all of a sudden, they have to, they understand the concept of a car, but now they have to learn a new way to do things because it's more of a computer than an engine. 49 00:09:17.400 --> 00:09:33.400 So, I kind of compare that to this in like, some people, I would say very few people at this point, okay, 2026, most people know what like a website is, but let's just say someone is like, what? What's the internet? What's the website? You got to start there. 50 00:09:34.400 --> 00:09:50.400 And with this concept of like, you can build a page where people can go and do things. And then once you get that, and you learn how to build a website, say on Squarespace, on Shopify, on Wix, on WordPress, and you kind of, that's kind of like the simple engine version, right? 51 00:09:50.400 --> 00:10:00.400 Like, okay, I understand this concept. Then you move to something more advanced, like the Tesla, and you move something like this, which has way more capability. 52 00:10:00.000 --> 00:10:03.020 than like a simple engine car does. 53 00:10:03.020 --> 00:10:05.360 Like the things that it can do, 54 00:10:05.360 --> 00:10:06.900 you don't even know what it can do, 55 00:10:06.900 --> 00:10:10.180 so you don't know, you know, fully how to use it. 56 00:10:10.180 --> 00:10:12.460 Like you're still using it for the main purpose 57 00:10:12.460 --> 00:10:14.280 of getting from A to point B, 58 00:10:14.280 --> 00:10:17.040 but it has full self-driving feature. 59 00:10:17.040 --> 00:10:18.640 You know, it's like, do you know that? 60 00:10:18.640 --> 00:10:19.900 Like those types of things. 61 00:10:19.900 --> 00:10:21.580 So same thing here. 62 00:10:21.580 --> 00:10:23.880 You understand the basic concept of like, 63 00:10:23.880 --> 00:10:24.840 it can build a website, 64 00:10:24.840 --> 00:10:27.620 but that's just scratching the surface of what it can do. 65 00:10:27.660 --> 00:10:30.960 So you really wanna just understand the basic concepts 66 00:10:30.960 --> 00:10:34.460 of like, how can this help my business? 67 00:10:34.460 --> 00:10:36.800 And if you understand that, 68 00:10:36.800 --> 00:10:41.540 the actual like how to do things is less important 69 00:10:41.540 --> 00:10:44.580 because that's what we want to start leaning 70 00:10:44.580 --> 00:10:46.980 into like the AI features for. 71 00:10:46.980 --> 00:10:49.700 So it used to be, 72 00:10:49.700 --> 00:10:54.700 and I created an entire course for Rainflow for this reason 73 00:10:54.700 --> 00:10:58.220 because it used to be you had to build everything manually. 74 00:10:58.220 --> 00:11:00.580 So you had to know how to build everything. 75 00:11:00.580 --> 00:11:02.220 Well, that's not really the case anymore. 76 00:11:02.220 --> 00:11:04.080 So now I'm kind of telling people, 77 00:11:04.940 --> 00:11:06.740 yeah, the Rainflow course is there, 78 00:11:06.740 --> 00:11:09.440 but I would much rather you not spend your time listening 79 00:11:09.440 --> 00:11:11.020 to my voice for hours 80 00:11:11.020 --> 00:11:14.260 and for you to just play with the AI tools 81 00:11:14.260 --> 00:11:17.100 because you'll accomplish the same thing faster. 82 00:11:17.100 --> 00:11:20.700 And so that's like more of the how to do it. 83 00:11:20.700 --> 00:11:22.760 And so now I think I'm more concerned 84 00:11:22.760 --> 00:11:26.540 with like making sure people understand the scope 85 00:11:26.540 --> 00:11:28.840 of what it can do for their business 86 00:11:28.840 --> 00:11:32.080 so that you can decide which features 87 00:11:32.080 --> 00:11:34.120 you want to really take advantage of. 88 00:11:34.120 --> 00:11:35.960 You're not gonna use every feature in Rainflow. 89 00:11:35.960 --> 00:11:39.800 I've never met a person who's using every feature of this 90 00:11:39.800 --> 00:11:42.600 simply because there's different industries 91 00:11:42.600 --> 00:11:43.820 and different business types 92 00:11:43.820 --> 00:11:47.380 and some are not gonna use certain aspects of it, 93 00:11:47.380 --> 00:11:51.280 but you're still gonna get well worth your value here. 94 00:11:51.280 --> 00:11:54.760 So I think like, maybe let's just start with that 95 00:11:54.760 --> 00:11:58.960 of like understanding what it can do for your business 96 00:11:58.960 --> 00:12:02.480 based on, hold on, 97 00:12:02.480 --> 00:12:04.000 let me get back to the waiting room for a second. 98 00:12:04.000 --> 00:12:05.600 I totally understand what you mean 99 00:12:05.600 --> 00:12:07.760 in terms of the car analogy. 100 00:12:07.760 --> 00:12:11.920 That was the first thing that came to mind was, 101 00:12:11.920 --> 00:12:13.280 you know, we all buy phones 102 00:12:13.280 --> 00:12:17.520 and I have obviously bought many phones. 103 00:12:17.520 --> 00:12:19.800 And when I needed a new phone, 104 00:12:19.800 --> 00:12:21.760 that's when I discover new features 105 00:12:21.760 --> 00:12:22.600 of the phone that I've had. 106 00:12:22.600 --> 00:12:24.840 For sure, for sure, yes. 107 00:12:24.840 --> 00:12:27.320 And you don't even know how this phone 108 00:12:27.320 --> 00:12:29.400 can enhance your life 109 00:12:29.400 --> 00:12:33.360 if you don't know what it's designed to do for you, right? 110 00:12:33.360 --> 00:12:34.200 Exactly. 111 00:12:34.200 --> 00:12:38.640 Yeah, I feel like AI is that right now. 112 00:12:38.640 --> 00:12:42.680 Like, you know, AI is new to the world relatively, right? 113 00:12:42.680 --> 00:12:44.040 It was only a couple of years old 114 00:12:44.040 --> 00:12:47.760 and everyone is still just learning the concept 115 00:12:47.760 --> 00:12:51.480 of what AI can do for them to make their lives better. 116 00:12:51.480 --> 00:12:54.240 We're not even yet getting to the point 117 00:12:54.240 --> 00:12:56.640 where it's like, how do I build an AI bot? 118 00:12:56.640 --> 00:12:58.240 How, like some people are, 119 00:12:58.240 --> 00:13:00.440 but they're like the few and far between. 120 00:13:00.440 --> 00:13:02.600 The rest of the world is just like, what? 121 00:13:02.600 --> 00:13:03.440 What is AI? 122 00:13:03.440 --> 00:13:04.800 What can it do? 123 00:13:04.800 --> 00:13:06.880 Like, we're getting used to this idea 124 00:13:06.880 --> 00:13:10.280 of like, we don't have to do tasks manually anymore. 125 00:13:10.280 --> 00:13:11.600 We can automate things. 126 00:13:11.600 --> 00:13:14.400 We can have AI make things faster and simpler. 127 00:13:14.400 --> 00:13:17.640 So we're very much in that stage with AI as well. 128 00:13:18.520 --> 00:13:20.800 But yeah, maybe let's just talk about some things 129 00:13:20.800 --> 00:13:21.640 that it can do. 130 00:13:21.640 --> 00:13:26.000 So why don't you tell me what you know so far about it 131 00:13:26.000 --> 00:13:28.000 and like the things that you think you wanna use 132 00:13:28.000 --> 00:13:29.480 and maybe I'll just add to that 133 00:13:29.480 --> 00:13:33.080 and just kind of point out the things that you don't see. 134 00:13:33.080 --> 00:13:35.960 Well, I wanted to use it for a CTA. 135 00:13:35.960 --> 00:13:40.480 Like I was saying, the care and instruction cards 136 00:13:40.480 --> 00:13:44.480 for your jewelry, whatever metal that is. 137 00:13:44.480 --> 00:13:49.480 And I also am looking to, like we sell very high-end jewelry 138 00:13:50.760 --> 00:13:55.760 so we sort of X out a particular community 139 00:13:55.760 --> 00:13:57.040 not intentionally. 140 00:13:57.040 --> 00:14:02.040 So now I'm trying to understand how can I use this 141 00:14:02.680 --> 00:14:04.720 and how can I get a product 142 00:14:04.720 --> 00:14:09.720 that X amount of hundreds of thousands of people want? 143 00:14:10.480 --> 00:14:13.400 So how can I use this to promote that product 144 00:14:13.400 --> 00:14:14.800 and that product alone? 145 00:14:14.800 --> 00:14:17.880 So I was thinking about in terms of the funnels 146 00:14:17.880 --> 00:14:21.240 because I figured, okay, if let's say I get a product 147 00:14:21.240 --> 00:14:23.960 that's let's say, quote unquote, a fad, 148 00:14:23.960 --> 00:14:25.080 they're gonna need a funnel 149 00:14:25.080 --> 00:14:26.920 because they don't need to go to our website 150 00:14:26.920 --> 00:14:29.640 and see something for $1,000 and think, 151 00:14:29.640 --> 00:14:32.200 oh my goodness, how am I gonna be able to afford that? 152 00:14:32.200 --> 00:14:35.240 I really want like to eliminate that 153 00:14:35.240 --> 00:14:38.760 for a target group of people. 154 00:14:38.760 --> 00:14:40.240 A group of people. 155 00:14:40.240 --> 00:14:42.120 Gotcha, okay. 156 00:14:42.120 --> 00:14:45.560 Yeah, I mean, a funnel is a really great way 157 00:14:45.560 --> 00:14:50.560 to send targeted traffic to a page 158 00:14:50.840 --> 00:14:55.720 where you are reducing choice essentially 159 00:14:55.720 --> 00:14:58.520 because the purpose, how I describe a funnel 160 00:14:58.520 --> 00:15:00.240 versus a website is like this. 161 00:15:00.000 --> 00:15:05.880 I like analogies and that helps me explain and understand a concept so I 162 00:15:05.880 --> 00:15:11.960 would think of a website as like a house okay and someone comes to your house and 163 00:15:11.960 --> 00:15:16.160 they can like go on a tour they can like go in the living room and they can go in 164 00:15:16.160 --> 00:15:20.400 the kitchen open the cabinets that's like them clicking on links on your 165 00:15:20.400 --> 00:15:24.000 home page right they can go in the bedrooms they can check out the backyard 166 00:15:24.000 --> 00:15:27.440 they're just wandering around kind of aimlessly they don't necessarily have a 167 00:15:27.440 --> 00:15:31.720 specific purpose they might just be a window shopping maybe they find 168 00:15:31.720 --> 00:15:34.600 something they want to buy the edge of the cart cool but they're just kind of 169 00:15:34.600 --> 00:15:40.600 like exploring right it's a tour so websites are cool for people getting to 170 00:15:40.600 --> 00:15:43.720 know you like you might want someone to come over your house and for them to 171 00:15:43.720 --> 00:15:48.840 check out your home and stuff but it's not great for taking action because 172 00:15:48.840 --> 00:15:52.520 there's too much choice there's too many things you get distracted by too many 173 00:15:52.520 --> 00:15:56.880 links to click too many things oh look at this oh let me read this about oh you 174 00:15:56.880 --> 00:16:03.360 know oh no I'm off on another website right so a funnel is more like you know 175 00:16:03.360 --> 00:16:07.920 someone comes over and instead of you letting them in the front door you let 176 00:16:07.920 --> 00:16:15.240 them in one room one single room and you close the door and then in that room 177 00:16:15.240 --> 00:16:21.680 there's nothing except one other door there's just one door and everything 178 00:16:21.680 --> 00:16:26.120 else in the room the stuff on the walls the furniture is all basically telling 179 00:16:26.120 --> 00:16:30.880 them hey go open that door and they only have one thing that they can do 180 00:16:30.880 --> 00:16:35.460 they can either leave the way they came or they can go through the door and then 181 00:16:35.460 --> 00:16:39.160 they go through the door and they're in another room with one door and there's 182 00:16:39.160 --> 00:16:42.680 only one thing they can do and that's leave the way they came or go through 183 00:16:42.680 --> 00:16:46.280 the door that's a funnel you're guiding them there's only one thing they can do 184 00:16:46.280 --> 00:16:51.860 so it's designed for taking action if you want somebody to take action you 185 00:16:51.860 --> 00:16:55.800 put them in a funnel if you want someone to just like get to know who you are you 186 00:16:55.800 --> 00:17:01.700 send them to a website so that's why we use funnels for driving sales not 187 00:17:01.700 --> 00:17:09.099 websites notice that like the Raidmaker family as a company we have a website 188 00:17:09.099 --> 00:17:16.099 it's called raidmakerfamily.com I'd be willing to bet that most people on this 189 00:17:16.099 --> 00:17:19.740 call have never seen this website they've never seen this website before 190 00:17:19.740 --> 00:17:24.980 look at this our story impact blog podcast it's a nice website yeah I mean 191 00:17:25.040 --> 00:17:29.600 people would want to send people to this website but here's the thing this website 192 00:17:29.600 --> 00:17:32.840 doesn't drive revenue I'm pretty sure there isn't even a single thing you can 193 00:17:32.840 --> 00:17:39.120 buy on here because it's more of like a get to know you it's for people to like 194 00:17:39.120 --> 00:17:42.840 find us on Google when they find an ad and be like who's the Raidmaker family 195 00:17:42.840 --> 00:17:47.200 and then they can get to know us that's the purpose of this website most of you 196 00:17:47.200 --> 00:17:53.480 have come through a funnel like AI for companies.com this is a funnel there's 197 00:17:53.500 --> 00:17:58.020 only one thing you can do on this page and it's exactly what we want you to do 198 00:17:58.020 --> 00:18:02.300 right you can click this button and it's gonna take you here you can click this 199 00:18:02.300 --> 00:18:07.540 button and it's gonna take you here like there's only we're guiding you to what 200 00:18:07.540 --> 00:18:10.980 we want you to do whereas this is more like you can come all these places and 201 00:18:10.980 --> 00:18:18.700 explore all these things so a funnel is great for driving revenue period full 202 00:18:18.700 --> 00:18:22.500 stop if you want to drive revenue you should be running ads to a funnel 203 00:18:22.500 --> 00:18:32.160 nowhere else but a funnel is especially great for like your best-selling product 204 00:18:32.160 --> 00:18:37.720 your highest selling product your product that sells out most frequently 205 00:18:37.720 --> 00:18:44.480 or like a high ticket offer funnels are especially great for that why because 206 00:18:44.480 --> 00:18:50.920 you have like this full page where you get to just talk about the product and 207 00:18:50.920 --> 00:18:57.220 really build it up so if you have let's you know you sell high-end jewelry right 208 00:18:57.220 --> 00:19:01.900 so that means it's gonna be more on the expensive end or just it's not cheap 209 00:19:01.900 --> 00:19:10.300 jewelry right that takes more it's gonna take a lot more for someone to like pull 210 00:19:10.300 --> 00:19:16.260 the trigger and buy that than someone who's like buying a $25 piece at KJ Maxx 211 00:19:16.260 --> 00:19:21.400 or whatever like that's easy right if you're spending I don't know two grand on a 212 00:19:21.400 --> 00:19:26.200 necklace or something that's gonna take quite a bit of like trust building value 213 00:19:26.200 --> 00:19:33.520 building social proof like right you need space and time to do that with 214 00:19:33.520 --> 00:19:38.320 someone so a funnel is gonna give you space right you're gonna have literally 215 00:19:38.320 --> 00:19:43.480 space you have space to put a video where you're showcasing the product you 216 00:19:43.480 --> 00:19:46.780 could be talking about it how we haven't made I mean that's really good 217 00:19:46.780 --> 00:19:51.780 for like high-end stuff like the behind the scenes of the manufacturing process 218 00:19:51.780 --> 00:19:57.100 again building that trust factor you have space for social proof just tons 219 00:19:57.100 --> 00:19:59.900 and tons of reviews scrolling about people raving about 220 00:20:00.000 --> 00:20:06.440 your product, right? You have space to really lay out all of the features and the benefits 221 00:20:06.440 --> 00:20:13.280 of how your product is better than others. You've got the space to explain that. And 222 00:20:13.280 --> 00:20:18.840 you also have space to do what we call an offer stack, so building value. So you really 223 00:20:18.840 --> 00:20:26.000 get to explain the details of the materials that are used, right? And all that's included 224 00:20:26.000 --> 00:20:30.200 when they purchase. Like, do you have some type of warranty? You get to explain that 225 00:20:30.200 --> 00:20:34.960 and what that means. That's not something that, let's say, you know, we worked with 226 00:20:34.960 --> 00:20:40.920 a lot of people who sell on Amazon. That's not something you can do on Amazon. On Amazon, 227 00:20:40.920 --> 00:20:49.400 you pretty much got a title, a price, seven pictures, and that's about it. Nobody's reading 228 00:20:49.400 --> 00:20:56.200 your bullet points. No, like how many of you scroll down to read? Nobody does that. 229 00:20:56.200 --> 00:21:01.560 You're looking at title, price, pictures, decision made. You've got seven little photos 230 00:21:01.560 --> 00:21:07.000 to make your case. Very different than if you have an entire page. And that's just one 231 00:21:07.000 --> 00:21:13.040 step of the funnel. Then all you're trying to do, the purpose of the first page on the 232 00:21:13.040 --> 00:21:18.020 funnel is just one thing. You're not actually trying to get them to buy on the first page. 233 00:21:18.020 --> 00:21:22.060 You are just trying to get them to click the button to go to the next step. That's 234 00:21:22.060 --> 00:21:26.900 all you're trying to do. Just click this button, go to the next step. You haven't talked about 235 00:21:26.900 --> 00:21:31.540 price yet. You're trying to pique their interest so that they're like, I want to know a little 236 00:21:31.540 --> 00:21:34.980 bit more. And then they click that button, they go to the next step. And then the purpose 237 00:21:34.980 --> 00:21:38.700 of the next step is just to get them to click the button to go to the next step. Like, it's 238 00:21:38.700 --> 00:21:44.860 just one little step at a time. And you have the entire page to make your case for that. 239 00:21:44.860 --> 00:21:50.180 So that's why funnel is so good. And why it would be great for you with high-end jewelry. 240 00:21:50.180 --> 00:21:57.620 I would absolutely be funneling that, where to funnel. But then that's just really the 241 00:21:57.620 --> 00:22:03.060 beginning. I would say that's just like the start of what you can do. Because that might 242 00:22:03.060 --> 00:22:10.660 be where, you know, the customer is spending their time and the sale is taking place. There's 243 00:22:10.660 --> 00:22:17.300 all kinds of things behind the scenes that can be happening, right? One of those powerful 244 00:22:17.300 --> 00:22:23.780 features of Rainfloat is the automation section. There's all kinds of automations that can 245 00:22:23.780 --> 00:22:32.180 be happening according to what action the customer is taking. So what I would do, especially 246 00:22:32.180 --> 00:22:39.140 in a business like yours, you are probably going to have people who are like, this is 247 00:22:39.220 --> 00:22:42.980 how I imagine your business. You've got people who see your jewelry and they're like, ooh, 248 00:22:42.980 --> 00:22:46.340 clicky, clicky. Like, I like this. And then they see the price and they're like, 249 00:22:48.020 --> 00:22:53.300 got to pay my rent, got to pay my, let me just come back to this. You know, maybe I save it. 250 00:22:53.300 --> 00:22:57.940 Maybe it's a Christmas present. Like they kind of, it's like, they sit on it, right? 251 00:22:57.940 --> 00:23:00.020 Yes, you are listening in on our conversations. 252 00:23:01.220 --> 00:23:07.380 It's just, I know because I'm a buyer. Like I buy stuff too. And I know when I see something I want 253 00:23:07.380 --> 00:23:13.140 that I can't pay for right in the moment, I'm like, well, let me just click and let me just 254 00:23:13.140 --> 00:23:17.220 see. Let me just see how much, let me just read a little bit about it. Let me read some of the 255 00:23:17.220 --> 00:23:21.140 reviews. Okay. I'm going to add that to my Christmas list. I know my mom's going to get 256 00:23:21.140 --> 00:23:28.420 her tax return soon. Like I'm just, I'm planning, right? I'm not a lost customer or anything like 257 00:23:28.420 --> 00:23:35.140 that. I'm a lead. I'm a lead. And we classify leads according to how warm they are. Like on 258 00:23:35.140 --> 00:23:42.100 a scale of like cold to like piping hot, like they're almost ready to buy. And our whole purpose 259 00:23:42.100 --> 00:23:46.180 before they're a customer is like, let's just keep warming them up. Like we're a little microwave. 260 00:23:46.180 --> 00:23:51.300 We're just like warming them up, warming them up, warming them up. And so what you want to do is 261 00:23:51.300 --> 00:23:57.780 have a really good follow-up system. You just be like in their ear, just warming them up, 262 00:23:57.780 --> 00:24:02.580 warming them up, warming them up. Just give them lots of like FOMO of like, man, 263 00:24:03.380 --> 00:24:08.020 don't forget about this, man. I really want that. Oh yeah. I saw that. Oh, this holiday is coming 264 00:24:08.020 --> 00:24:11.940 up. You know, you really want to just be like reminding them about it all the time. 265 00:24:11.940 --> 00:24:17.940 So what I would do, here's how I envisioned kind of this happening. Let's say you're running a 266 00:24:17.940 --> 00:24:25.380 Facebook ad, gorgeous shot of this beautiful, I don't know, set of earrings or whatever. 267 00:24:25.380 --> 00:24:30.660 And it's like, Ooh, click. Let me see that. Okay. Then they come and they get to your funnel 268 00:24:30.660 --> 00:24:35.220 and your funnel is gorgeous. We've seen more beautiful shots. We see some, we see the value 269 00:24:35.220 --> 00:24:39.940 stack. We see lifetime warranty. We see this, we see the social, we're like, Oh, this is great. 270 00:24:39.940 --> 00:24:46.820 Click, go to the next step before anything else. You want to capture their information because if 271 00:24:46.820 --> 00:24:52.020 you don't capture their information, how are you going to follow up with them? You don't, I mean, 272 00:24:52.020 --> 00:24:56.660 this is a person who's interested. You want to know who they are. And ideally you want their 273 00:24:56.660 --> 00:24:59.780 email and you want to be following up with them. 274 00:25:00.000 --> 00:25:04.240 So, what you wanna do is have some kind of, 275 00:25:04.240 --> 00:25:07.780 some kind of reason for them to give you 276 00:25:07.780 --> 00:25:09.320 their name and their email. 277 00:25:09.320 --> 00:25:11.800 They're not just gonna give it to you just cause. 278 00:25:11.800 --> 00:25:13.760 They want something in exchange for that. 279 00:25:13.760 --> 00:25:16.200 It's like, why should I put my information in here? 280 00:25:16.200 --> 00:25:19.640 So, especially with like e-commerce brands, 281 00:25:19.640 --> 00:25:22.600 clothing brands, jewelry brands like that, 282 00:25:22.600 --> 00:25:25.360 what works, like data says, 283 00:25:25.360 --> 00:25:28.360 what works the best statistically 284 00:25:28.400 --> 00:25:30.120 is just the discount. 285 00:25:30.120 --> 00:25:32.040 That's what works the best. 286 00:25:32.040 --> 00:25:35.340 Now, other businesses in the room, other industries, 287 00:25:35.340 --> 00:25:37.120 that's not gonna work for you. 288 00:25:37.120 --> 00:25:37.960 It's not gonna work. 289 00:25:37.960 --> 00:25:39.840 If you're a coaching business, forget about it. 290 00:25:39.840 --> 00:25:41.720 Nobody cares about your discount. 291 00:25:41.720 --> 00:25:43.440 They don't know who you are. 292 00:25:43.440 --> 00:25:46.520 You've gotta send them something else, like a case study. 293 00:25:46.520 --> 00:25:49.680 You've gotta send them something of real value. 294 00:25:49.680 --> 00:25:51.960 Clothing brands and jewelry brands are different 295 00:25:51.960 --> 00:25:54.800 because everybody wants clothes and jewelry. 296 00:25:54.800 --> 00:25:55.640 At least women do. 297 00:25:55.640 --> 00:25:56.480 I don't know about men, 298 00:25:56.480 --> 00:26:00.160 but we don't need a lot of like help 299 00:26:00.160 --> 00:26:03.400 to make us feel like we want those things. 300 00:26:03.400 --> 00:26:04.480 We do want those things. 301 00:26:04.480 --> 00:26:05.680 We always want those things. 302 00:26:05.680 --> 00:26:08.400 It's just a matter of who's business, 303 00:26:08.400 --> 00:26:09.880 who is gonna get our business. 304 00:26:09.880 --> 00:26:11.320 You're just fighting for our business. 305 00:26:11.320 --> 00:26:13.000 We already want it. 306 00:26:13.000 --> 00:26:16.600 So, that's why they can go kind of like a simpler route 307 00:26:16.600 --> 00:26:18.400 and just give us a deal. 308 00:26:18.400 --> 00:26:19.840 Like, deal is the way to go. 309 00:26:19.840 --> 00:26:23.080 So, you would either do flat dollar amount off 310 00:26:23.080 --> 00:26:25.760 or flat percentage off, 311 00:26:25.760 --> 00:26:30.760 which probably if you're a high-ticket kind of like jeweler, 312 00:26:31.200 --> 00:26:32.960 I would go percentage off 313 00:26:32.960 --> 00:26:35.040 just because if you go flat dollar amount off, 314 00:26:35.040 --> 00:26:36.840 that right there might scare them away. 315 00:26:36.840 --> 00:26:38.240 Like, I know when I see something 316 00:26:38.240 --> 00:26:40.040 and they're like, get $50 off. 317 00:26:40.040 --> 00:26:43.160 I'm like, okay, damn, this is like $3,000 already. 318 00:26:43.160 --> 00:26:45.680 Otherwise, they're not giving me $50 off. 319 00:26:45.680 --> 00:26:46.720 You know what I mean? 320 00:26:46.720 --> 00:26:48.280 Like, when I go to these furniture stores 321 00:26:48.280 --> 00:26:50.600 and they're like, $200 off your first offer. 322 00:26:50.600 --> 00:26:54.080 I'm like, well, I'm not buying this because it's funny. 323 00:26:54.080 --> 00:26:57.280 So, percentage off is like gonna scare them away less. 324 00:26:57.280 --> 00:26:58.760 Yes, yeah. 325 00:26:58.760 --> 00:27:00.080 But that's it. 326 00:27:00.080 --> 00:27:02.120 On the first page, again, 327 00:27:02.120 --> 00:27:05.520 you're really selling the product, right? 328 00:27:05.520 --> 00:27:08.000 But your main goal on the first page 329 00:27:08.000 --> 00:27:10.360 is to get their information. 330 00:27:10.360 --> 00:27:12.400 And so, you really wanna hype up. 331 00:27:12.400 --> 00:27:17.400 Like, hey, you just made it to a really special deal page. 332 00:27:17.520 --> 00:27:19.320 Like, this is a special deal 333 00:27:19.320 --> 00:27:21.200 that we don't offer on our website. 334 00:27:21.200 --> 00:27:22.640 And you wanna be true to that. 335 00:27:22.640 --> 00:27:23.560 You wanna be true to that. 336 00:27:24.040 --> 00:27:25.680 You wanna offer something special on this funnel 337 00:27:25.680 --> 00:27:27.840 that you don't offer on your website 338 00:27:27.840 --> 00:27:29.360 so that they feel like, 339 00:27:29.360 --> 00:27:31.920 oh, I just stumbled across this deal. 340 00:27:31.920 --> 00:27:33.520 I can't miss out. 341 00:27:33.520 --> 00:27:35.880 It creates this urgency of like, 342 00:27:35.880 --> 00:27:38.960 I have to sign up for this right now. 343 00:27:38.960 --> 00:27:40.320 Otherwise, I'm gonna miss out 344 00:27:40.320 --> 00:27:43.440 because I might never find this page and this offer again. 345 00:27:43.440 --> 00:27:45.080 So, it creates that urgency of like, 346 00:27:45.080 --> 00:27:48.760 hey, you just got this, you found this special deal. 347 00:27:48.760 --> 00:27:50.240 Fill out this form right here 348 00:27:50.240 --> 00:27:53.160 and we'll give you 25% off your first order. 349 00:27:53.960 --> 00:27:54.880 That's a good deal. 350 00:27:54.880 --> 00:27:56.280 I'm gonna be putting in my information. 351 00:27:56.280 --> 00:27:57.560 Okay. 352 00:27:57.560 --> 00:27:59.800 I'm putting in my name, my number, my email, whatever, 353 00:27:59.800 --> 00:28:01.280 whatever you wanna ask for. 354 00:28:01.280 --> 00:28:04.760 And if you get that, we call that a win. 355 00:28:04.760 --> 00:28:06.840 Now, the rest of the funnel, 356 00:28:06.840 --> 00:28:09.800 we're gonna try to get them to buy in the funnel as well. 357 00:28:09.800 --> 00:28:13.200 But if they do nothing else but fill out that information, 358 00:28:13.200 --> 00:28:15.600 that is a W for sure. 359 00:28:15.600 --> 00:28:18.560 Because they might not be a customer today, 360 00:28:18.560 --> 00:28:20.480 but I will tell you what, 361 00:28:20.480 --> 00:28:24.200 30, 40%, 50% of those people will become customers 362 00:28:24.200 --> 00:28:25.960 over the next six to nine months 363 00:28:25.960 --> 00:28:28.440 if you have a good followup sequence. 364 00:28:28.440 --> 00:28:31.520 So, it's revenue that you might not see today, 365 00:28:31.520 --> 00:28:33.680 but you will see it in the future. 366 00:28:33.680 --> 00:28:35.960 So, that's our main goal. 367 00:28:35.960 --> 00:28:37.280 Let's get their information. 368 00:28:37.280 --> 00:28:38.160 That's step one. 369 00:28:38.160 --> 00:28:40.800 And then, once they put in their information, 370 00:28:40.800 --> 00:28:42.200 da-da-da-da-da, okay? 371 00:28:44.080 --> 00:28:45.360 We'll have an automation. 372 00:28:45.360 --> 00:28:46.600 Here's what's happening in the background. 373 00:28:46.600 --> 00:28:48.440 In the background, we're gonna have an automation 374 00:28:48.440 --> 00:28:50.760 that says when they fill out this form, 375 00:28:50.760 --> 00:28:52.480 we're gonna send them an email that says, 376 00:28:52.480 --> 00:28:54.480 hey, thanks for signing up. 377 00:28:54.480 --> 00:28:58.520 Here's your coupon code for 25% off your first offer. 378 00:28:58.520 --> 00:29:00.440 And that's something you can set up in here. 379 00:29:00.440 --> 00:29:02.240 So, we're gonna email it to them. 380 00:29:02.240 --> 00:29:06.120 This is important that you send it to them in an email, okay? 381 00:29:06.120 --> 00:29:07.480 Here's why. 382 00:29:07.480 --> 00:29:10.800 If you don't, and you need to say it up front, 383 00:29:10.800 --> 00:29:12.840 you need to say, fill out this form 384 00:29:12.840 --> 00:29:16.360 and we'll email you a code for 25% off. 385 00:29:16.400 --> 00:29:20.280 If you don't do that, people will give you a fake email. 386 00:29:20.280 --> 00:29:21.440 Oh, right. 387 00:29:21.440 --> 00:29:22.280 Right? 388 00:29:22.280 --> 00:29:23.120 Right, they want the- 389 00:29:23.120 --> 00:29:24.080 They'll give you a fake email. 390 00:29:24.080 --> 00:29:26.560 They need to know that what you're gonna send them 391 00:29:26.560 --> 00:29:29.200 is coming to them through email 392 00:29:29.200 --> 00:29:31.280 or they're giving you a fake email. 393 00:29:31.280 --> 00:29:32.120 Okay. 394 00:29:32.120 --> 00:29:33.360 Let me tell you how I know this. 395 00:29:34.480 --> 00:29:35.320 Well, first of all, 396 00:29:35.320 --> 00:29:37.360 I've experienced it being on this side of things, 397 00:29:37.360 --> 00:29:39.200 but on the other side of things, 398 00:29:39.200 --> 00:29:41.240 when I go to a store and they're like, 399 00:29:41.240 --> 00:29:43.160 hey, do you wanna sign up for blah, blah, blah 400 00:29:43.160 --> 00:29:44.000 and get 10% off? 401 00:29:44.040 --> 00:29:46.600 I'm like, sure, yeah. 402 00:29:46.600 --> 00:29:48.840 Fake email, fake phone number. 403 00:29:48.840 --> 00:29:50.920 I don't want your junk promo 404 00:29:50.920 --> 00:29:53.360 because they're giving me it at the register. 405 00:29:53.360 --> 00:29:55.360 I don't need to give you my information. 406 00:29:55.360 --> 00:29:57.440 I'm always giving them fake stuff 407 00:29:57.440 --> 00:29:59.440 because they're giving it to me right there. 408 00:29:59.440 --> 00:30:00.280 You have to- 409 00:30:00.000 --> 00:30:05.520 really think through every possible scenario of like every step of this like what would a real 410 00:30:05.520 --> 00:30:10.720 buyer do a real buyer like their information is valuable to them they're not going to give it to 411 00:30:10.720 --> 00:30:17.600 you unless they need to so you need to make sure you say like we're gonna and the texting is even 412 00:30:17.600 --> 00:30:22.880 more strict like people because texting like having someone's phone number is more valuable 413 00:30:22.880 --> 00:30:28.720 than having their email because people are more responsive they are more likely to see it but on 414 00:30:28.720 --> 00:30:33.280 the same token they are much more likely to unsubscribe if they don't really they're not 415 00:30:33.280 --> 00:30:38.640 really interested in your offer they're extremely likely unsubscribe so you've got to give them 416 00:30:38.640 --> 00:30:42.640 something if you're asking for a phone number you've got to give them something really valuable 417 00:30:42.640 --> 00:30:46.000 because people don't want to give their phone number and you have to make sure that you're 418 00:30:46.000 --> 00:30:51.440 sending it to their phone number so they actually give you a real number right right so once you're 419 00:30:51.440 --> 00:30:57.840 saying pinpoint the email address or the phone number or both you're going to send it to them 420 00:30:58.560 --> 00:31:04.560 yeah yes yeah just make sure it's clear that like we're gonna send it to where you the 421 00:31:04.560 --> 00:31:08.880 information you gave us so if you give me a fake email you're not getting the code you know 422 00:31:09.600 --> 00:31:17.440 or same for a phone number right right so um i just i see people do this wrong a lot where like 423 00:31:17.440 --> 00:31:22.240 they put in information and then right on the next page they give them the code no no don't do that 424 00:31:22.240 --> 00:31:26.000 because then they have no reason to give you their information exactly yeah you're just giving it to 425 00:31:26.000 --> 00:31:32.480 them you know yeah so um what's happening on the back end and the automations of that we're saying 426 00:31:32.480 --> 00:31:37.200 all right the trigger for this automation is when they fill out this form on this funnel 427 00:31:37.920 --> 00:31:44.320 and the action is going to be first of all add a tag we're always tagging our contacts because we 428 00:31:44.320 --> 00:31:52.560 need to segment our email list so we know who is interested in what so i know how to do my follow 429 00:31:52.560 --> 00:31:58.560 up email marketing so let's say i don't know you have a jewelry business so i'm sure you have lots 430 00:31:58.560 --> 00:32:05.120 of different pieces you maybe you'll have multiple funnels like let's say you have like five like 431 00:32:05.120 --> 00:32:09.520 really best sellers that are constantly selling i would have five different funnels for that 432 00:32:09.520 --> 00:32:15.360 five different ads that lead to those different funnels i would tag those appropriately so it's 433 00:32:15.360 --> 00:32:21.760 like someone comes in through you know earring funnel i'm tagging them with with that like you 434 00:32:21.760 --> 00:32:26.640 know earring lead someone comes in through your necklace funnel i'm tagging them necklace lead 435 00:32:26.640 --> 00:32:34.080 because i want to cater my email marketing and i want to customize it to what they said they were 436 00:32:34.080 --> 00:32:38.560 interested in i want to know the exact product they showed interest in because that's the exact 437 00:32:38.560 --> 00:32:42.880 product i'm going to show them for the next three to six months until they buy it right so you have 438 00:32:42.880 --> 00:32:49.600 to have a really specific tagging system you can even if you have skews for your products you 439 00:32:49.600 --> 00:32:55.120 probably do because you have physical products you can even just use the skew as the tag so you 440 00:32:55.120 --> 00:32:59.840 know exactly what product they're looking at and you can follow up follow up follow up so tagging 441 00:32:59.840 --> 00:33:04.640 system is huge make sure you're always adding tags you can never add too many tags to a contact 442 00:33:04.640 --> 00:33:10.000 you can add a tag for every single action that they take because tags are just a way for us to 443 00:33:10.000 --> 00:33:14.160 filter our list later and see how many people were interested in this product how many people 444 00:33:14.160 --> 00:33:18.560 abandoned cart how many people bought this product and would be good for this product it's just a way 445 00:33:18.560 --> 00:33:23.760 for us to segment the list right right right so the first step i'm taking is i'm adding a tag second 446 00:33:23.760 --> 00:33:30.560 step i'm taking is i'm sending them that email with the coupon offer right because i want to give 447 00:33:30.560 --> 00:33:35.440 them the opportunity to use it right away right they're thinking about it they're thinking about 448 00:33:35.440 --> 00:33:39.200 buying i want to give them the opportunity to use it okay that's what's happening on the back end 449 00:33:40.080 --> 00:33:44.320 on the customer side of things they don't know what's going on they're still in the funnel they're 450 00:33:44.320 --> 00:33:50.000 like okay here's my information boop now we're going to the next page it's taking them to page 451 00:33:50.000 --> 00:33:55.600 two so we got their information the next thing and we've already been talking about the product 452 00:33:55.600 --> 00:34:01.280 they already know what it is now we need to start sticking the sale so on the next page we're going 453 00:34:01.280 --> 00:34:10.159 to try to stick the sale right so we this is like full focus on the product and the value and the 454 00:34:10.159 --> 00:34:15.199 offer and we're talking about the price here too so we need lots of social proof we need lots of 455 00:34:15.199 --> 00:34:20.320 value adding lots of offer stacking because we're trying to make this sale on this step 456 00:34:21.199 --> 00:34:29.040 and the button on this step is less of a button and more of an order form okay so but there will 457 00:34:29.040 --> 00:34:34.880 be buttons throughout the page and it'll be like you know get this deal now whatever and then click 458 00:34:34.880 --> 00:34:39.120 that button it'll either open up the order form or it'll take them to the place on the page where 459 00:34:39.120 --> 00:34:46.560 the order form lives like you can scroll to it and the rest of the page is just us like again 460 00:34:46.560 --> 00:34:52.239 trying to stick the sale so lots of high quality pictures lots of social proof and lots of like 461 00:34:52.239 --> 00:34:56.639 here are the benefits and features and all the cool things about this and why it's worth 462 00:34:56.639 --> 00:34:59.440 this amount the other thing is like 463 00:35:00.000 --> 00:35:05.660 Because this is a funnel, we do want the price to be different than what's on your website. 464 00:35:05.660 --> 00:35:09.560 So again, you want to offer them some kind of deal, right? 465 00:35:09.560 --> 00:35:11.700 You want to offer them some kind of deal. 466 00:35:11.700 --> 00:35:16.940 So you could at this point, like not offer them any special deal and just say, use your 467 00:35:16.940 --> 00:35:19.260 25% off thing here. 468 00:35:19.260 --> 00:35:21.460 You could just have them do that. 469 00:35:21.460 --> 00:35:23.180 And that's the deal. 470 00:35:23.180 --> 00:35:26.980 Or you can give them a deal on top of that. 471 00:35:26.980 --> 00:35:34.020 Or you can give them a special deal afterwards in an upsell, which is maybe what I would 472 00:35:34.020 --> 00:35:36.780 try to do with like high-end jewelry. 473 00:35:36.780 --> 00:35:42.180 So I would say, Hey, go grab like on the next page, I'd say like, go grab your 25% offer 474 00:35:42.180 --> 00:35:46.620 and like use it right now with this and show them what the savings will be. 475 00:35:46.620 --> 00:35:52.260 Normally, this is, you know, blank, but now it's going to be blank with your 25% off. 476 00:35:52.580 --> 00:35:55.220 So really like show them what that offer is going to be. 477 00:35:55.220 --> 00:35:56.940 And we're trying to get the sale. 478 00:35:56.940 --> 00:36:01.780 At this point, I'm not like, yes, I want the sale, right? 479 00:36:01.780 --> 00:36:08.460 But I'm not super concerned if people don't finish this step. 480 00:36:08.460 --> 00:36:12.980 Because remember, if they're on this step, I got their information on this step previously. 481 00:36:12.980 --> 00:36:17.020 And I know it's one of those situations where it's like, okay, they saw the price, they 482 00:36:17.020 --> 00:36:19.060 got the information they wanted. 483 00:36:19.060 --> 00:36:22.300 They're not ready to buy today, but they're thinking about it. 484 00:36:22.300 --> 00:36:25.100 And I'm going to follow up with them and get the sale later. 485 00:36:25.100 --> 00:36:28.420 So again, that's, that's the win right there. 486 00:36:28.420 --> 00:36:31.400 Everything else is just bonus on top of it at this point. 487 00:36:31.400 --> 00:36:35.020 So they're probably on step two to get the pricing information. 488 00:36:35.020 --> 00:36:38.740 That's what they want to know at this point, because we haven't told them yet. 489 00:36:38.740 --> 00:36:45.180 If they leave the page, we call this abandoning cart, like they get to the checkout page, 490 00:36:45.180 --> 00:36:46.220 but they don't finish. 491 00:36:46.220 --> 00:36:50.100 That's abandoning cart, extremely common for eCommerce. 492 00:36:50.100 --> 00:36:56.260 So you're going to have an automation that's an abandoned cart automation. 493 00:36:56.260 --> 00:37:00.500 For example, let's look at this one that I have set up. 494 00:37:00.500 --> 00:37:07.280 An abandoned cart is an opportunity to follow up right then and save the sale. 495 00:37:07.280 --> 00:37:10.780 You have an opportunity to follow up and save the sale. 496 00:37:10.780 --> 00:37:13.780 Now there's a couple things you can do for this. 497 00:37:13.860 --> 00:37:20.580 One, when someone, if you guys can like see my screen in my mouse, I'm going to show you something. 498 00:37:20.580 --> 00:37:22.620 This is like, I'm on the screen. 499 00:37:22.620 --> 00:37:28.380 As soon as I go off the screen and I go up here into like, you know, the, I don't know 500 00:37:28.380 --> 00:37:33.460 what you would call this, like the bar where you can see the tabs of the different website. 501 00:37:33.460 --> 00:37:41.620 As soon as I go off that and up here, my computer registers that and it's, it's called exiting 502 00:37:41.620 --> 00:37:42.660 the page. 503 00:37:42.660 --> 00:37:45.900 It's reading that I'm exiting the page. 504 00:37:45.900 --> 00:37:52.020 There's a feature that you can set where as soon as they exit the page like this before 505 00:37:52.020 --> 00:37:53.020 they exit out. 506 00:37:53.020 --> 00:37:57.860 But as soon as they scroll up like this, you can have a pop-up on the page and it pops 507 00:37:57.860 --> 00:38:00.380 up right then at this moment, like pop. 508 00:38:00.380 --> 00:38:08.060 And it says, wait, before you go, here's an extra, yes, they've set that up that way. 509 00:38:08.060 --> 00:38:12.500 Here's an extra, take an extra 10% off your order if you buy right now. 510 00:38:12.500 --> 00:38:17.260 And it's like, Ooh, an extra 10% off. 511 00:38:17.260 --> 00:38:19.020 See now I'm thinking about it. 512 00:38:19.020 --> 00:38:21.140 You might save the sale right there. 513 00:38:21.140 --> 00:38:23.300 You might save the sale right there. 514 00:38:23.300 --> 00:38:30.020 Maybe even if 10% of the sales you save, that's an extra X amount of revenue for you. 515 00:38:30.020 --> 00:38:31.020 Right? 516 00:38:31.020 --> 00:38:32.020 So that's one thing you can do. 517 00:38:32.020 --> 00:38:33.020 Boom. 518 00:38:33.020 --> 00:38:34.020 Save the sale. 519 00:38:34.020 --> 00:38:35.020 Not every industry. 520 00:38:35.020 --> 00:38:36.580 This is not a good idea for every industry. 521 00:38:36.580 --> 00:38:37.580 Okay. 522 00:38:37.580 --> 00:38:41.180 Just so you know, I'm talking specifically to Linda right now because she's e-commerce 523 00:38:41.180 --> 00:38:43.780 and e-commerce is aggressive. 524 00:38:43.780 --> 00:38:47.300 E-commerce is aggressive with your sale because remember there's a lot of competition out 525 00:38:47.300 --> 00:38:48.300 there. 526 00:38:48.300 --> 00:38:50.340 We already want to buy the items. 527 00:38:50.340 --> 00:38:53.080 It's just who's business, who's going to get our business. 528 00:38:53.080 --> 00:38:54.940 So they're really aggressive with this. 529 00:38:54.940 --> 00:38:57.500 Not all industries make sense for this. 530 00:38:57.500 --> 00:38:58.500 Okay. 531 00:38:58.500 --> 00:39:01.740 You might piss people off if you do this in the wrong industry and you might turn them 532 00:39:01.740 --> 00:39:02.740 away from you. 533 00:39:02.740 --> 00:39:06.220 Like Jerome, I don't know if it would work for real estate. 534 00:39:06.220 --> 00:39:08.480 I don't know if it would work for real estate. 535 00:39:08.480 --> 00:39:10.700 Your main concern is building trust with people. 536 00:39:10.700 --> 00:39:11.700 They're your clients. 537 00:39:11.700 --> 00:39:15.220 You have a long-term relationship, but this might rub them the wrong way, you know, e-commerce 538 00:39:15.220 --> 00:39:16.220 is different. 539 00:39:16.220 --> 00:39:17.700 So you got to know your industry. 540 00:39:17.700 --> 00:39:19.820 So, but e-commerce is aggressive. 541 00:39:19.820 --> 00:39:24.180 You can be fully aggressive because and what all they want to see are dollar signs. 542 00:39:24.180 --> 00:39:27.180 They want to see discounts and dollar signs and free shipping. 543 00:39:27.180 --> 00:39:28.820 That's what e-commerce wants to see. 544 00:39:28.820 --> 00:39:30.900 So you offer an extra discount. 545 00:39:30.900 --> 00:39:31.900 Maybe you save the sale. 546 00:39:31.900 --> 00:39:32.900 Okay. 547 00:39:32.900 --> 00:39:33.900 Whatever. 548 00:39:33.900 --> 00:39:35.260 10% isn't tantalizing enough for me. 549 00:39:35.260 --> 00:39:38.500 I'm like, sorry, I don't have the money right now, whatever. 550 00:39:38.500 --> 00:39:39.500 So I'm leaving the page. 551 00:39:39.500 --> 00:39:40.500 I exit the page. 552 00:39:41.300 --> 00:39:42.300 Okay. 553 00:39:42.300 --> 00:39:45.700 We're going to have our abandoned cart follow-up sequence. 554 00:39:45.700 --> 00:39:48.500 Here's what happens in your abandoned cart follow-up sequence. 555 00:39:48.500 --> 00:39:50.160 Something like this. 556 00:39:50.160 --> 00:39:55.260 The trigger for this, a lot of people have asked me, how do you set up an abandoned cart 557 00:39:55.260 --> 00:39:57.260 automation in Rainflow? 558 00:39:57.260 --> 00:40:00.020 And it is kind of weird because there isn't an actual trigger. 559 00:40:00.000 --> 00:40:02.040 It's like they abandoned the cart. 560 00:40:02.040 --> 00:40:04.560 Shopify has a trigger called Abandoned Cart, 561 00:40:04.560 --> 00:40:07.320 which is very nice and obvious. 562 00:40:07.320 --> 00:40:08.380 Rainflow doesn't have that. 563 00:40:08.380 --> 00:40:11.280 So what you have to do instead 564 00:40:11.280 --> 00:40:14.860 is you have to say Page View. 565 00:40:14.860 --> 00:40:17.340 So the trigger, and this actually isn't set up right, 566 00:40:17.340 --> 00:40:18.680 so this is probably someone else's, 567 00:40:18.680 --> 00:40:23.460 but you're setting up one called Page View. 568 00:40:24.560 --> 00:40:27.440 So it means if they, Funnel Website Page View, 569 00:40:27.520 --> 00:40:31.300 it means if they view the page, okay? 570 00:40:31.300 --> 00:40:33.180 If they view, and not just the page, 571 00:40:33.180 --> 00:40:35.580 but a specific step in your funnel. 572 00:40:35.580 --> 00:40:38.900 So I'm gonna say funnel is this, 573 00:40:38.900 --> 00:40:43.900 and the specific page in the funnel is this, checkout. 574 00:40:44.660 --> 00:40:47.720 If they make it to this page right here, 575 00:40:47.720 --> 00:40:50.340 then one of two things is gonna happen. 576 00:40:50.340 --> 00:40:54.300 They're going to check out, and if they check out, 577 00:40:54.300 --> 00:40:57.180 then in my checkout automation, 578 00:40:57.180 --> 00:41:01.380 I'm gonna add a tag saying that they purchased the product. 579 00:41:01.380 --> 00:41:02.980 So that's one thing that could happen. 580 00:41:02.980 --> 00:41:05.100 They could check out, and then they get a tag 581 00:41:05.100 --> 00:41:07.020 saying they purchased this product, 582 00:41:07.020 --> 00:41:10.220 or they could leave the page, 583 00:41:10.220 --> 00:41:12.540 in which case they did not check out, 584 00:41:12.540 --> 00:41:16.040 and they did not have the tag, okay? 585 00:41:16.040 --> 00:41:19.620 So this is important because I'm using tags 586 00:41:19.620 --> 00:41:22.780 to determine who abandoned cart. 587 00:41:22.780 --> 00:41:24.500 So follow the logic here. 588 00:41:24.500 --> 00:41:27.540 If they made it to the checkout page, 589 00:41:27.540 --> 00:41:29.680 and they have the tag, 590 00:41:29.680 --> 00:41:32.440 it means they made it through the checkout process, 591 00:41:32.440 --> 00:41:36.180 and I do not want to send them these emails, right? 592 00:41:36.180 --> 00:41:37.020 Right. 593 00:41:37.020 --> 00:41:38.700 If they made it to the checkout page, 594 00:41:38.700 --> 00:41:41.700 and they do not have the tag, 595 00:41:41.700 --> 00:41:45.540 it means they didn't check out, and they abandoned cart, 596 00:41:45.540 --> 00:41:49.060 and I do want to send them these emails. 597 00:41:49.060 --> 00:41:53.100 So this is how I set up my abandoned cart sequences. 598 00:41:53.100 --> 00:41:56.620 The trigger is funnel website page view. 599 00:41:56.620 --> 00:41:58.080 I say what the funnel is, 600 00:41:58.080 --> 00:42:01.940 and what is the checkout step of the funnel, okay? 601 00:42:01.940 --> 00:42:04.200 Because I need them to make it at least that far 602 00:42:04.200 --> 00:42:06.340 before I check the next part. 603 00:42:06.340 --> 00:42:08.140 And then the next thing I'm doing 604 00:42:08.140 --> 00:42:10.280 is I'm waiting for five minutes, 605 00:42:10.280 --> 00:42:11.620 because you don't want to be, 606 00:42:11.620 --> 00:42:14.300 okay, you want to be aggressive, but not too aggressive. 607 00:42:14.300 --> 00:42:16.740 So you want to just wait a few minutes, you know? 608 00:42:16.740 --> 00:42:19.620 Like they forgot about it, and so wait five minutes. 609 00:42:19.620 --> 00:42:22.780 Then I'm gonna have, the system is gonna check 610 00:42:23.460 --> 00:42:25.740 and see, does this person have the tag, 611 00:42:25.740 --> 00:42:28.080 purchased this product? 612 00:42:28.080 --> 00:42:30.740 If they do, if they have the tag, 613 00:42:30.740 --> 00:42:34.700 if tag includes purchase, they're gonna do nothing. 614 00:42:34.700 --> 00:42:37.620 We're not gonna do anything, end of conversation. 615 00:42:37.620 --> 00:42:40.220 They already bought the product, I'm not gonna bother them. 616 00:42:40.220 --> 00:42:42.180 That's gonna piss them off too. 617 00:42:42.180 --> 00:42:43.620 We don't want to bother people 618 00:42:43.620 --> 00:42:45.020 who already bought your product 619 00:42:45.020 --> 00:42:46.380 with an abandoned cart sequence. 620 00:42:46.380 --> 00:42:48.440 That's a really good way to ask for a refund. 621 00:42:48.440 --> 00:42:50.340 I'm serious, I've seen refunds happen this way. 622 00:42:50.340 --> 00:42:53.380 People don't like it when you send them too much stuff. 623 00:42:53.380 --> 00:42:56.020 If they don't have that tag, 624 00:42:56.020 --> 00:42:58.460 if their contact does not include this tag, 625 00:42:58.460 --> 00:42:59.900 I know that they abandoned cart 626 00:42:59.900 --> 00:43:01.660 and I want to send them these emails. 627 00:43:01.660 --> 00:43:03.940 So this is the rest of the automation. 628 00:43:03.940 --> 00:43:07.140 So first, I'm gonna wait two hours. 629 00:43:08.140 --> 00:43:12.140 Then, so in two hours, I'm gonna send my first email. 630 00:43:12.140 --> 00:43:14.340 So I'm gonna let a little bit of time go by. 631 00:43:14.340 --> 00:43:16.920 I'm gonna come back, and my first email, 632 00:43:16.920 --> 00:43:19.380 I'm assuming that they meant to check out 633 00:43:19.380 --> 00:43:22.140 and they just simply forgot because they got busy, right? 634 00:43:22.140 --> 00:43:23.700 Because that could be the case. 635 00:43:23.700 --> 00:43:25.580 So it's just, did you forget? 636 00:43:25.580 --> 00:43:29.060 Hey, notice that you checked out this product recently 637 00:43:29.060 --> 00:43:31.620 but you didn't finish purchasing. 638 00:43:31.620 --> 00:43:33.300 Blah, blah, blah, blah, blah. 639 00:43:33.300 --> 00:43:35.700 You know, funny copy, blah, blah, whatever. 640 00:43:35.700 --> 00:43:37.700 Throw your voice in here, blah, blah, blah. 641 00:43:37.700 --> 00:43:41.540 And then, very important, you want to give them the link, 642 00:43:41.540 --> 00:43:43.500 give them the link where they can finish 643 00:43:43.500 --> 00:43:44.740 the checkout process. 644 00:43:44.740 --> 00:43:46.700 I don't think I even put it in here, 645 00:43:46.700 --> 00:43:50.140 but I want to give them the link to that specific step. 646 00:43:50.140 --> 00:43:51.820 I don't want to make them go through 647 00:43:51.820 --> 00:43:53.220 the beginning of the funnel again 648 00:43:53.220 --> 00:43:54.420 where they have to enter information. 649 00:43:54.420 --> 00:43:57.480 I want to send them directly to the checkout page 650 00:43:57.480 --> 00:43:58.820 so that they can just finish the process 651 00:43:58.820 --> 00:44:00.620 right there, right away. 652 00:44:00.620 --> 00:44:03.220 You can get a link to each step of the funnel 653 00:44:03.220 --> 00:44:05.220 so you can actually do that. 654 00:44:05.220 --> 00:44:07.860 And then, basically same thing. 655 00:44:07.860 --> 00:44:12.860 I'm gonna send them, so every other day or every day, 656 00:44:13.060 --> 00:44:14.820 I'm gonna keep sending them that email. 657 00:44:14.820 --> 00:44:18.540 So I'm gonna wait one day, send them email number two. 658 00:44:18.540 --> 00:44:20.220 Then I'm gonna wait one more day, 659 00:44:20.220 --> 00:44:22.980 send them email number three, okay? 660 00:44:22.980 --> 00:44:27.380 I'm gonna keep waiting, keep following up with them. 661 00:44:27.380 --> 00:44:30.580 Again, e-commerce businesses can be pretty aggressive. 662 00:44:30.580 --> 00:44:33.360 So I only have three follow-up emails. 663 00:44:33.360 --> 00:44:34.660 That's pretty tame. 664 00:44:34.660 --> 00:44:38.780 I've seen businesses do as many as 10 follow-up emails. 665 00:44:38.780 --> 00:44:41.060 You want to decide what feels right for your business. 666 00:44:41.060 --> 00:44:43.700 And eventually, when you start doing this, 667 00:44:43.700 --> 00:44:45.340 you can start tracking the data. 668 00:44:45.340 --> 00:44:48.860 And you can see, on average, people who abandon car 669 00:44:48.860 --> 00:44:52.380 end up buying on the fourth follow-up email. 670 00:44:52.380 --> 00:44:54.400 So that's how many it takes, you know? 671 00:44:54.400 --> 00:44:56.700 So you'll eventually have data for this, 672 00:44:56.700 --> 00:44:58.840 but you can send as many as you want. 673 00:44:58.840 --> 00:45:00.140 Now here's something else. 674 00:45:00.000 --> 00:45:05.680 important. I really set this up wrong because this is not how I set this up, but here's what you don't 675 00:45:05.680 --> 00:45:12.800 want to do. Let's say I send the first follow-up email, okay, and they buy. They click the link and 676 00:45:12.800 --> 00:45:21.520 they finish checking out, right? If they do that and they keep getting the next email saying that, 677 00:45:21.520 --> 00:45:24.960 hey, you forgot to check out, hey, go check out, hey, how do you think they're going to feel? 678 00:45:25.600 --> 00:45:29.120 They're going to be kind of annoyed probably because they're like, I already bought, 679 00:45:29.120 --> 00:45:35.840 stop sending me the emails, right? So here's how you avoid that. You can add an action called 680 00:45:35.840 --> 00:45:45.040 goal event, goal event, okay? Now this is how this action works. When a contact meets the conditions 681 00:45:45.040 --> 00:45:51.920 of a goal event, they'll jump straight to the goal regardless of where they were in the workflow 682 00:45:51.920 --> 00:45:58.800 and continue from the goal event. So it's a way for them to skit over everything else by saying, 683 00:45:58.800 --> 00:46:06.400 hey, the goal of all these actions preceding it is to get them to do this. Once they do this, 684 00:46:06.400 --> 00:46:13.200 jump them straight to here, right? That's a goal event. It's extremely useful. So what I would do 685 00:46:13.200 --> 00:46:18.400 for this goal event, okay, let's see if you can figure out how I'd set this up. Remember, 686 00:46:18.400 --> 00:46:26.640 the goal here is that they purchase the product. What can I say is the purpose of this goal event? 687 00:46:26.640 --> 00:46:29.920 What do I want to make my goal if that's what I want them to do? 688 00:46:31.600 --> 00:46:33.680 Would it be more like a thank you email? 689 00:46:35.200 --> 00:46:40.960 That's a really good idea. Even more reliable than that though would be a tag. 690 00:46:41.920 --> 00:46:42.480 Okay. 691 00:46:42.480 --> 00:46:44.800 So what tag would I want to make my goal? 692 00:46:45.680 --> 00:46:49.040 Yeah, that they purchased, yeah, that they purchased the product. 693 00:46:49.040 --> 00:46:55.280 Yes. This same exact tag that I have up here, the one that's filtering who I send it to, 694 00:46:55.360 --> 00:47:01.840 same tag. I'm going to say, hey, the goal of this event is not that they received an email, 695 00:47:01.840 --> 00:47:08.800 but you could do that. But I would say more reliable would be a tag gets added to them. 696 00:47:09.680 --> 00:47:14.480 And that tag is going to be, and I'm going to tell it what I want. I want this one, 697 00:47:15.120 --> 00:47:22.320 the same tag that's up here. When a contact gets this tag added to them, it's immediately, 698 00:47:22.320 --> 00:47:26.160 wherever they are in this process here, it's immediately going to skip over everything, 699 00:47:26.160 --> 00:47:30.960 jump to here. And then what's the next step? End. The sequence is over. 700 00:47:32.160 --> 00:47:37.760 If I wanted to add other action steps after that, I could. But the purpose of an abandoned cart 701 00:47:37.760 --> 00:47:43.760 sequence is to get them to buy. Once I got them to buy, this automation is done. It's done its job. 702 00:47:45.120 --> 00:47:50.160 So this is what's happening in the backend. Okay. And our customers only made it to step two. 703 00:47:51.040 --> 00:47:57.760 And all that's done on the back. Yes. So for the goal event, since this is in the end of, 704 00:47:57.760 --> 00:48:03.600 like you put it in the end of the third email, would it automatically pick for the first, 705 00:48:04.160 --> 00:48:10.560 if they trigger, if they buy from the first email itself, since the sequence is like first, 706 00:48:10.560 --> 00:48:15.600 it's at the bottom of the third, it's still, it will be sensed by the first one. 707 00:48:15.600 --> 00:48:22.160 Because your three goes like a sequential way, right? Would it still be active for the, 708 00:48:23.040 --> 00:48:27.840 or do we have to put it after every email sequence that goal? 709 00:48:27.840 --> 00:48:36.160 No, not necessary. Not necessary. You want to put the goal event at the end of all of the actions 710 00:48:36.160 --> 00:48:41.280 that it might take to lead up to that goal of it. And then no matter where they are in that 711 00:48:41.280 --> 00:48:45.200 sequence, they will jump straight to the goal as soon as they meet the conditions. 712 00:48:46.000 --> 00:48:54.560 Okay. Is there anything we need to specify up in the, in the three or the tag purchase tag or the 713 00:48:54.560 --> 00:49:01.680 goal event only will have the purchase tag to capture this on in any, you know, any point of 714 00:49:01.680 --> 00:49:09.520 time? Yes. The goal of it only. Yep. Only the goal of it needs the tag. And so basically this 715 00:49:10.400 --> 00:49:16.480 automation, when I add this goal event, it's kind of telling the automation, Hey, 716 00:49:16.480 --> 00:49:22.880 I want you to look for this tag. The entire time you're sending these actions, you're looking for 717 00:49:22.880 --> 00:49:28.240 this tag. Everything preceding it, it's looking for the tag. And as soon as it sees that tag, 718 00:49:28.240 --> 00:49:35.440 it's skipping the rest and going straight here. So this is a pretty like, um, this is a more 719 00:49:35.440 --> 00:49:40.960 premium step right here because it's like, it's, it's smart. It's looking for it the entire time. 720 00:49:41.680 --> 00:49:46.960 It's looking for it up here and it's looking for it down here. So you don't need to add any 721 00:49:46.960 --> 00:49:54.080 specific tagging and stuff into the emails and things like that. Okay, cool. So if the person 722 00:49:54.080 --> 00:49:59.760 person purchases right away, they're going to just jump to the goal. Yep. So let's say I get the first 723 00:50:00.000 --> 00:50:02.880 Now I buy and it's like, Oh, there's that tag. 724 00:50:02.880 --> 00:50:06.480 So I'm skip, skip, skip, skip, skip going straight here. 725 00:50:06.520 --> 00:50:07.720 And then the next thing is end. 726 00:50:07.720 --> 00:50:08.320 So that's it. 727 00:50:08.360 --> 00:50:09.640 I won't get any more emails. 728 00:50:10.360 --> 00:50:13.600 As far as I know, as the customer it's smooth. 729 00:50:13.600 --> 00:50:17.720 And like, you know, some, someone was very intelligent and knew that I bought 730 00:50:17.720 --> 00:50:22.680 this and stop sending me emails from your perspective, the automation followed 731 00:50:22.760 --> 00:50:25.120 it's programming and it did what it's supposed to do. 732 00:50:25.600 --> 00:50:26.100 Yeah. 733 00:50:26.740 --> 00:50:32.700 It's a very useful feature that once you understand how to use it, you can really 734 00:50:32.700 --> 00:50:35.740 customize and control your automations very well. 735 00:50:36.380 --> 00:50:40.660 You can, because the whole purpose of goal of it is like, Hey, the purpose of 736 00:50:40.660 --> 00:50:46.500 this automation is to get this person to take this action and once they take this 737 00:50:46.500 --> 00:50:48.700 action, I want to do something else. 738 00:50:48.980 --> 00:50:52.220 So for example, let's say I have multiple actions. 739 00:50:52.220 --> 00:50:54.060 I want them to take action. 740 00:50:54.060 --> 00:50:56.540 Number one is goal of that number one. 741 00:50:56.540 --> 00:51:00.100 And then I can have more actions and a second goal of it. 742 00:51:00.180 --> 00:51:02.540 If I have a second action, I want them to take. 743 00:51:03.500 --> 00:51:06.340 So you can like stack goal events on top of each other. 744 00:51:06.620 --> 00:51:09.220 If you have multiple actions, you want them to take. 745 00:51:10.420 --> 00:51:13.260 So let's say they were introduced. 746 00:51:13.420 --> 00:51:13.920 Sorry. 747 00:51:14.060 --> 00:51:15.060 Go ahead, Linda. 748 00:51:15.300 --> 00:51:18.300 Let's say they were interested in more than one product and 749 00:51:18.300 --> 00:51:20.060 they only bought one product. 750 00:51:20.420 --> 00:51:24.020 When you get to the goal event, can you have whatever tag you 751 00:51:24.020 --> 00:51:25.540 had on that second product? 752 00:51:26.820 --> 00:51:30.220 Um, I don't know. 753 00:51:30.220 --> 00:51:34.300 Send them some type of emails, you know, pledging their interest. 754 00:51:34.300 --> 00:51:35.100 I know what you're saying. 755 00:51:36.300 --> 00:51:37.580 Here's how I would do that. 756 00:51:37.620 --> 00:51:39.900 I'll answer this question and then Grima, hold on to your 757 00:51:39.900 --> 00:51:41.140 question. I'll come back to you. 758 00:51:41.780 --> 00:51:42.280 Here. 759 00:51:42.300 --> 00:51:44.940 Now you're asking an advanced question and I like it, Linda, 760 00:51:44.940 --> 00:51:46.100 because this is really good. 761 00:51:46.460 --> 00:51:47.500 Here's what I would do. 762 00:51:48.020 --> 00:51:52.020 I would end this automation and I would add a step here that 763 00:51:52.020 --> 00:51:56.260 says, okay, when they, hold on, let me find the step I want. 764 00:51:56.620 --> 00:51:57.120 Okay. 765 00:51:57.260 --> 00:52:00.820 When they buy this product, which is the purpose of this 766 00:52:00.820 --> 00:52:02.220 abandon cart sequence. 767 00:52:02.540 --> 00:52:06.500 And I know that there's another product that goes really well 768 00:52:06.500 --> 00:52:07.340 with this product. 769 00:52:08.020 --> 00:52:10.820 And I want to start sending them emails about that product. 770 00:52:10.820 --> 00:52:12.380 It'd be really good companion. 771 00:52:12.380 --> 00:52:14.740 You know, did you know that the earrings are coming at set? 772 00:52:14.740 --> 00:52:16.700 The necklace, you gotta have a thing, right? 773 00:52:16.900 --> 00:52:22.780 So then I want to add a new workflow, a new automation, which 774 00:52:22.820 --> 00:52:26.980 is an email marketing sequence for that second product. 775 00:52:27.020 --> 00:52:27.520 Okay. 776 00:52:27.860 --> 00:52:30.940 So I'm going to do that in a different automation where I can 777 00:52:30.940 --> 00:52:34.780 kind of build all that out differently, but I can add them 778 00:52:34.780 --> 00:52:37.340 to that workflow at the end of this one. 779 00:52:37.420 --> 00:52:39.700 It's a step called add to workflow. 780 00:52:39.980 --> 00:52:43.220 So as soon as at the, you know, they reach this goal of it, the 781 00:52:43.220 --> 00:52:45.700 next step is I'm going to put them in that other workflow. 782 00:52:45.700 --> 00:52:47.820 So I would go find the name of that workflow. 783 00:52:47.860 --> 00:52:48.220 Sure. 784 00:52:48.220 --> 00:52:52.100 This one, bam, then it's going to add into that workflow automatically. 785 00:52:52.100 --> 00:52:56.540 And that workflow, let's say is a lot like this one where it says, 786 00:52:57.660 --> 00:53:00.060 again, if they've already purchased the product, I don't 787 00:53:00.060 --> 00:53:01.100 want to send them these emails. 788 00:53:01.100 --> 00:53:05.500 So I'm going to have this condition again, where I say, if the tag 789 00:53:05.500 --> 00:53:09.380 does not include this new product, then send them these marketing 790 00:53:09.380 --> 00:53:14.700 emails, wait one hour, or maybe wait a day, maybe wait two days 791 00:53:14.700 --> 00:53:17.420 after they purchased, whatever you want, and then send them 792 00:53:17.420 --> 00:53:18.540 the first marketing email. 793 00:53:18.540 --> 00:53:20.020 And you could have a whole series. 794 00:53:20.020 --> 00:53:26.020 You could have seven, 10, 12 email marketing just for that specific 795 00:53:26.020 --> 00:53:29.620 product that is a companion, and you can have a separate goal event 796 00:53:29.620 --> 00:53:32.260 in that one where it's like goal of it here is that they buy 797 00:53:32.260 --> 00:53:34.060 this companion product, right? 798 00:53:34.660 --> 00:53:38.860 And so I would have, you can like link workflows to each other, 799 00:53:39.220 --> 00:53:44.380 but at you have an add to workflow and also a remove from workflow. 800 00:53:44.380 --> 00:53:48.980 So I can add a step into a workflow to add them to another one or to 801 00:53:48.980 --> 00:53:51.300 remove them from one anytime I want. 802 00:53:51.780 --> 00:53:53.820 So I would link workflows together like that. 803 00:53:54.220 --> 00:53:54.540 Right. 804 00:53:54.580 --> 00:53:58.820 How, how would you get to know, let's say your customer, because 805 00:53:58.820 --> 00:54:03.180 of course we're dealing with people's anniversaries and a birthday. 806 00:54:04.180 --> 00:54:10.020 Oh, husband, the wife, can you deal with that end of it? 807 00:54:10.540 --> 00:54:11.500 Yes. 808 00:54:11.540 --> 00:54:13.180 That's an excellent question. 809 00:54:13.180 --> 00:54:13.540 Yes. 810 00:54:13.540 --> 00:54:14.740 I love that question. 811 00:54:15.220 --> 00:54:16.620 So here's what I would do for that. 812 00:54:17.140 --> 00:54:19.100 You need to collect that information from them. 813 00:54:19.100 --> 00:54:25.100 So when they first come into the funnel and you know, they're putting in their 814 00:54:25.100 --> 00:54:30.420 information, their name, their email, and all of that, add in when what's your 815 00:54:30.420 --> 00:54:32.500 birthday and what's your anniversary. 816 00:54:32.540 --> 00:54:35.300 Ask them to provide those dates to you. 817 00:54:35.540 --> 00:54:35.940 Right. 818 00:54:35.940 --> 00:54:36.340 Okay. 819 00:54:36.740 --> 00:54:37.180 Yes. 820 00:54:37.260 --> 00:54:43.300 And once you have those dates, I can start using them in my workflows. 821 00:54:43.500 --> 00:54:48.620 I'm pretty sure there is a, let me find this. 822 00:54:48.860 --> 00:54:54.660 So, so let's say a couple of months out, we can then start sending them emails 823 00:54:54.660 --> 00:54:59.860 regarding some type of gift for their spouse. 824 00:55:00.000 --> 00:55:07.840 percent yes so what you're asking is called um okay let me explain something about forms really 825 00:55:07.840 --> 00:55:13.200 quick when someone fills out a form all of the different pieces of information that they fill 826 00:55:13.200 --> 00:55:19.360 out are called fields so there's a name field there's an email field there's a phone number 827 00:55:19.360 --> 00:55:26.400 field some of these fields are are basic are generic because you know we always have these 828 00:55:26.400 --> 00:55:33.760 fields like name email phone number things like that you can also create custom fields 829 00:55:34.560 --> 00:55:39.840 let me show you where you would do that really quick you can create custom fields for things 830 00:55:40.560 --> 00:55:46.400 for information that is going to be something you regularly collect as a part of your business 831 00:55:46.400 --> 00:55:53.440 so for you i would want to come in my settings go to custom fields and i would create a custom field 832 00:55:53.440 --> 00:56:00.000 for anniversary date and birth date so i would create field and you basically fill out what kind 833 00:56:00.000 --> 00:56:08.720 of field it is so this would be a date picker field okay and i want to add this field i want 834 00:56:08.720 --> 00:56:14.880 to when it says add to object it's saying where what do you want this information to be connected 835 00:56:14.880 --> 00:56:21.440 to or linked to i want it connected to a contact so i know it's this person's birthday or anniversary 836 00:56:21.520 --> 00:56:29.680 field name would be anniversary okay and then once i click save this is now a field that i 837 00:56:29.680 --> 00:56:38.640 can put on my forms okay then once i have that field in my forms and i start collecting that 838 00:56:38.640 --> 00:56:46.000 information i'll show you where you can see it in the contacts section you'll click when i like 839 00:56:46.000 --> 00:56:52.480 click on someone's name for example if i scroll down here i can see all the tags that have been 840 00:56:52.480 --> 00:56:59.120 added to this person and i can see all the fields of information i've collected from them so first 841 00:56:59.120 --> 00:57:06.000 name last name email okay blah blah this is a custom field see this this is a custom field 842 00:57:06.000 --> 00:57:11.280 i used to have an e-commerce brand selling dog products and one of the things i collected was 843 00:57:11.280 --> 00:57:17.520 their dog's name yes so i could like do cute things like oh how's charlie doing whatever so 844 00:57:17.520 --> 00:57:23.680 this is a custom field i created so you could have your anniversary birth date i can use this 845 00:57:23.680 --> 00:57:29.360 information in an automation and say when this date is approaching two months out or whatever 846 00:57:29.360 --> 00:57:35.680 start sending them this sequence i can use this in an automation it's called you so the same way 847 00:57:35.680 --> 00:57:41.360 that i can like use tags to say like if this person has this tag do this i can say if this 848 00:57:41.360 --> 00:57:47.840 person's custom field is blank do this it's like another trigger that you can use right okay that's 849 00:57:47.840 --> 00:57:54.240 what i would do for what you're asking okay okay let me go back to garima's question the follow-up 850 00:57:54.240 --> 00:58:02.160 on that automation thing yeah this is so cool megan so i just want to know just to clear up 851 00:58:02.160 --> 00:58:09.840 in my head the logic where do you introduce the purchase uh tag to begin with and then introduce 852 00:58:09.840 --> 00:58:16.560 and then you use it in your abandoned cart where do you first introduce that tag okay in a separate 853 00:58:16.560 --> 00:58:24.000 automation so i have a separate automation that is for purchase product and so it basically is 854 00:58:24.000 --> 00:58:29.600 like if they fill out this order form they complete the order form it means they bought 855 00:58:29.600 --> 00:58:35.200 this product so add tag purchase products right so it's actually a separate automation 856 00:58:35.840 --> 00:58:43.840 and so the abandoned cart is basically saying if they made it to the abandoned cart page and they 857 00:58:43.840 --> 00:58:48.880 have the purchase tag it means they finished checkout and we don't want to send them the 858 00:58:48.880 --> 00:58:55.040 abandoned cart emails if they made it to the checkout page but they do not have this tag 859 00:58:55.040 --> 00:58:58.800 it means they abandoned cart because they didn't finish the checkout process 860 00:58:59.520 --> 00:59:04.560 so you create uh the if you create a tag in a separate automation it is still visible 861 00:59:05.120 --> 00:59:11.440 in the in a step like a two different automation so you created the tag in your purchase automation 862 00:59:11.440 --> 00:59:18.160 but you can still it still be visible to the abandoned cart automation so is it a universe 863 00:59:18.160 --> 00:59:25.200 yes because think about it and this is exactly why i have the wait five minutes step here okay 864 00:59:25.840 --> 00:59:33.680 i need to give time for the other automation to finish completing it can before this one happens 865 00:59:33.680 --> 00:59:40.480 because if they let's just say like think about the process of a customer okay i'm on the i'm on 866 00:59:40.480 --> 00:59:46.880 the checkout page right i'm on the page and i'm like oh okay so i'm on the checkout page right 867 00:59:46.880 --> 00:59:53.600 there this automation is kicking off right now it's saying the remember the trigger is page view 868 00:59:54.160 --> 00:59:59.840 so as soon as i as a customer have viewed that page this automation gets triggered right away 869 01:00:00.000 --> 01:00:06.480 But I need some time to finish the checkout as the customer I'm on the page. I'm like, oh, let me go get my card 870 01:00:06.480 --> 01:00:11.160 I got to go walk to the other room. I got to get my card. I got to put in my information 871 01:00:11.160 --> 01:00:14.880 I might need a few minutes. Honestly five minutes might be kind of 872 01:00:15.480 --> 01:00:20.940 Might be not very much. Maybe I should make it maybe ten minutes. Yeah, maybe maybe, you know 873 01:00:22.360 --> 01:00:24.360 And you gotta help them in the bathroom 874 01:00:24.880 --> 01:00:31.160 Right, I might need a second to finish checkout, so I'm gonna give 15 minutes or so for them to 875 01:00:31.760 --> 01:00:34.760 Have the opportunity to finish the checkout process 876 01:00:34.880 --> 01:00:40.960 Yeah, and for the that other automation to do its job and to add the purchase tag, right? 877 01:00:41.400 --> 01:00:45.220 Then the next step is it's looking for that time now 878 01:00:45.220 --> 01:00:49.160 It's looking for that time if after 15 minutes, it does not see the tag 879 01:00:49.160 --> 01:00:53.660 I'm assuming that they've abandoned cart and this process begins 880 01:00:53.840 --> 01:00:59.980 so that's what the purpose of this weight is is for that other automation to finish its work because 881 01:01:00.600 --> 01:01:04.800 Will be visible on the contact name as soon as they check out. I 882 01:01:05.520 --> 01:01:07.520 Got it. Okay now I get it 883 01:01:08.400 --> 01:01:14.240 Okay, I was trying to figure out how is the tag picked up now I get it. Okay. Yes. It's a good question 884 01:01:14.320 --> 01:01:17.120 These are the right questions to ask because it's like you're 885 01:01:17.560 --> 01:01:23.480 Understanding how the automations work and how you can like layer them together to work, right? 886 01:01:23.480 --> 01:01:29.560 Yeah, they're all like you have to think about this as like a machine as soon as this happens 887 01:01:29.560 --> 01:01:34.040 This automation is triggered. It's running at the same time as other automations 888 01:01:34.320 --> 01:01:38.400 So if you have like one automation, that's like this needs to happen first 889 01:01:39.400 --> 01:01:45.680 Before this one, you know starts its process the easiest way to do that is by using the wait feature 890 01:01:46.040 --> 01:01:52.440 So it's like yeah, you wait to give the other automations a chance to finish and then keep going 891 01:01:52.440 --> 01:01:58.640 So once you kind of learn those little tricks, you can really layer all these things together really nicely 892 01:01:59.080 --> 01:02:03.920 Yeah, because we don't want this to be kicking before they they make that decision 893 01:02:04.880 --> 01:02:07.800 This is kicked in and then they buy it already 894 01:02:10.080 --> 01:02:17.240 There this this if I didn't have this wait feature or this wait feature and it's like sending them the abandoned car email right away 895 01:02:17.240 --> 01:02:21.080 And they're still in the middle of checking out. They're gonna be like what the heck like, yeah 896 01:02:25.080 --> 01:02:30.640 Yeah, but remember this this is our failsafe this goal event is our failsafe because 897 01:02:30.960 --> 01:02:34.200 If they ever get the tag added at any point 898 01:02:34.200 --> 01:02:40.560 It's immediately gonna abandon all of this and be like, oh it's got the tag. They meet the goal event. We're done here 899 01:02:40.920 --> 01:02:42.480 So this is kind of like that 900 01:02:42.480 --> 01:02:47.400 It's kind of your failsafe of like and I also have a wait here 901 01:02:47.400 --> 01:02:54.240 Like I'm waiting two hours before I even send the first abandoned cart. I'm like giving it a little bit of time, right? 902 01:02:54.320 --> 01:02:57.840 So there's a really a long period of time that they have here 903 01:02:58.080 --> 01:03:01.600 To you know, if they get distracted or everything come back 904 01:03:01.600 --> 01:03:06.440 I'm giving them a lot of time to check out on their own before I start nudging them 905 01:03:06.440 --> 01:03:12.400 And that's kind of a good a good thing to do give them the benefit of the doubt for a while before you start 906 01:03:14.960 --> 01:03:22.560 Paying attention to other like I'll put things in carts and I'll get an abandoned car. Oh, yeah 907 01:03:23.400 --> 01:03:28.760 Attention to how much time it took them to send me an abandoned car 908 01:03:28.800 --> 01:03:32.720 It's fascinating once you like know kind of how it works on the back end 909 01:03:32.720 --> 01:03:39.400 It's really you'll be able to pick things up as a customer yourself and be like, oh like I've had some and it's like they 910 01:03:39.400 --> 01:03:43.480 Are super aggressive. I mean they've sent me five emails in the first hour and I am like 911 01:03:44.240 --> 01:03:46.200 I'm all for aggressive marketing 912 01:03:46.200 --> 01:03:51.200 but that is like too much like you need to chill out or you don't know how to run out of nations and maybe you 913 01:03:51.200 --> 01:03:54.160 Need to maybe you need some help. Maybe you need some advice 914 01:03:57.480 --> 01:04:03.880 You you learn and you may like have a brand you really like how they do things and you learn something from that 915 01:04:03.880 --> 01:04:07.840 You're like, oh, I think I'm gonna try that. I like I like how they did that, you know, so 916 01:04:08.840 --> 01:04:10.800 Yeah 917 01:04:10.800 --> 01:04:11.920 well 918 01:04:11.920 --> 01:04:14.240 This is fun fun rain for the conversation 919 01:04:14.280 --> 01:04:16.880 This is again like we're just scratching the surface here 920 01:04:16.880 --> 01:04:23.840 But I really want you guys to see how like automations is really the key to leveling up 921 01:04:24.320 --> 01:04:25.880 Everything you do 922 01:04:25.880 --> 01:04:31.600 every other thing on this platform can be connected to automations and that is just 923 01:04:31.920 --> 01:04:35.320 insanely leveling up what you're doing and how efficiently you're working and 924 01:04:35.960 --> 01:04:42.520 So I'm always looking for ways to like combine what I'm doing with an automation combine what I'm doing with some type of workflow 925 01:04:42.640 --> 01:04:48.920 So just keep that in mind as you're like building stuff and thinking through like Linda you're doing the exact right thing 926 01:04:48.920 --> 01:04:52.880 She's thinking through what her customers really do or what? 927 01:04:53.840 --> 01:04:56.840 She's like, oh if they bought this I want them to buy this 928 01:04:56.840 --> 01:05:00.120 I want to send them emails a couple months ahead of their anniversary 929 01:05:00.000 --> 01:05:02.460 Great, how do I make that happen on Rainflow? 930 01:05:02.460 --> 01:05:04.900 That's how you should be thinking about your business. 931 01:05:04.900 --> 01:05:07.820 I want this, how do I build that on Rainflow? 932 01:05:07.820 --> 01:05:11.660 So, yeah, good stuff guys. 933 01:05:11.660 --> 01:05:12.500 Well, thank you. 934 01:05:12.500 --> 01:05:14.780 I think I'm going to, it's so funny 935 01:05:14.780 --> 01:05:16.860 cause you're not the first person that said, 936 01:05:16.860 --> 01:05:20.780 stop looking at instructional videos, just dive in. 937 01:05:20.780 --> 01:05:23.620 Oh yes, especially with AI, like, 938 01:05:23.620 --> 01:05:25.420 you know what you could do? 939 01:05:25.420 --> 01:05:26.700 I'm not sharing my screen anymore, 940 01:05:26.700 --> 01:05:30.140 but on the workflows, there's a build using AI. 941 01:05:30.140 --> 01:05:32.180 You can have a conversation with it 942 01:05:32.180 --> 01:05:33.820 just like you did with me, Linda, 943 01:05:33.820 --> 01:05:35.220 where you can say, you know, 944 01:05:35.220 --> 01:05:37.140 I have a high-end jewelry business 945 01:05:37.140 --> 01:05:40.500 and I want to send out marketing emails 946 01:05:40.500 --> 01:05:41.820 to someone a couple months ahead 947 01:05:41.820 --> 01:05:43.060 of their birthday and anniversary 948 01:05:43.060 --> 01:05:44.900 and other important dates. 949 01:05:44.900 --> 01:05:46.540 How can I build a workflow for this? 950 01:05:46.540 --> 01:05:48.340 And it will just start talking to you 951 01:05:48.340 --> 01:05:51.360 and like explaining things to you 952 01:05:51.360 --> 01:05:54.920 because, you know, this knows the machine better than you do 953 01:05:54.920 --> 01:05:58.360 so it can explain to you a way that you could try that 954 01:05:58.360 --> 01:06:01.200 and you don't have to like come up with it on your own. 955 01:06:01.200 --> 01:06:04.200 So definitely use those AI features 956 01:06:04.200 --> 01:06:06.640 to help you accomplish what you want. 957 01:06:06.640 --> 01:06:08.000 Yeah, definitely, thank you. 958 01:06:08.000 --> 01:06:12.700 Megan, how would you send like specific emails 959 01:06:12.700 --> 01:06:17.240 for days like Mother's Day or like these events 960 01:06:17.240 --> 01:06:19.360 and you want to, you know, 961 01:06:19.360 --> 01:06:21.800 maybe Memorial Day is coming up now. 962 01:06:21.800 --> 01:06:24.440 So I have my, what would you do? 963 01:06:24.440 --> 01:06:26.280 What would you suggest me to do? 964 01:06:26.280 --> 01:06:29.040 So you could do it in an automation, 965 01:06:29.040 --> 01:06:31.120 but for, so for Linda, 966 01:06:31.120 --> 01:06:32.800 I'm telling her to do it in automation 967 01:06:32.800 --> 01:06:35.960 because those dates are custom to the person, 968 01:06:35.960 --> 01:06:37.920 like anniversary, birthday, 969 01:06:37.920 --> 01:06:41.360 but for like national holidays that never change, 970 01:06:41.360 --> 01:06:43.600 simpler than doing it in an automation 971 01:06:43.600 --> 01:06:46.460 would just be doing an email campaign. 972 01:06:46.460 --> 01:06:49.320 So I would, this is under the marketing tab. 973 01:06:49.320 --> 01:06:51.160 So if you click on marketing emails, 974 01:06:51.160 --> 01:06:53.400 you can build out an email campaign 975 01:06:53.400 --> 01:06:56.160 and schedule it around specific dates. 976 01:06:56.160 --> 01:06:59.560 So if I want to do like a big sale for Memorial Day, 977 01:06:59.560 --> 01:07:03.560 I'm going to create maybe a seven or 10 day email campaign 978 01:07:03.560 --> 01:07:06.640 and schedule it for the dates around Memorial Day. 979 01:07:06.640 --> 01:07:09.240 That's going to be simpler and probably better 980 01:07:09.240 --> 01:07:12.260 because the holidays change from year to year. 981 01:07:12.260 --> 01:07:14.760 So you're going to have to change the dates every year, 982 01:07:14.760 --> 01:07:15.600 right? 983 01:07:15.600 --> 01:07:18.080 So email campaign would be better. 984 01:07:18.080 --> 01:07:19.760 Do we have a video on that? 985 01:07:19.760 --> 01:07:21.600 Did you make a video in that? 986 01:07:21.600 --> 01:07:22.560 There is a video. 987 01:07:22.560 --> 01:07:25.440 There's a basic video covering like email campaigns 988 01:07:25.440 --> 01:07:28.720 in general and under the email marketing section 989 01:07:28.720 --> 01:07:30.040 in the course. 990 01:07:30.040 --> 01:07:30.880 Okay. 991 01:07:30.880 --> 01:07:33.720 It's a lot simpler than creating an automation. 992 01:07:33.720 --> 01:07:37.560 It's literally a straightforward as design your emails, 993 01:07:37.560 --> 01:07:39.360 schedule them on the dates you want. 994 01:07:39.360 --> 01:07:40.820 That's it. 995 01:07:40.820 --> 01:07:41.660 Okay. 996 01:07:41.660 --> 01:07:44.800 Emails and automations are better for like evergreen, 997 01:07:44.800 --> 01:07:47.440 things that you want to happen all the time 998 01:07:47.440 --> 01:07:49.680 or things like what Linda was saying. 999 01:07:50.520 --> 01:07:52.520 I need an automation for it because it's a custom date 1000 01:07:52.520 --> 01:07:56.000 according to the customer, like it's specific to them. 1001 01:07:56.000 --> 01:07:59.320 If it's like a holiday or I just want to do a sale 1002 01:07:59.320 --> 01:08:01.760 for everyone for the next month or whatever, 1003 01:08:01.760 --> 01:08:03.360 I can just do an email campaign for that 1004 01:08:03.360 --> 01:08:05.000 and it's a lot simpler. 1005 01:08:05.000 --> 01:08:09.920 So yeah, because for Linda it has to check the database 1006 01:08:09.920 --> 01:08:12.920 and pick it up from backend and get those dates 1007 01:08:12.920 --> 01:08:15.080 and then run the workflow, right? 1008 01:08:15.080 --> 01:08:17.439 So she needs that kind of a setup. 1009 01:08:17.439 --> 01:08:18.279 Exactly. 1010 01:08:18.319 --> 01:08:19.520 Right, yeah. 1011 01:08:19.520 --> 01:08:23.160 So in terms of the yearly holiday, 1012 01:08:23.160 --> 01:08:26.319 I would need to do the same thing like Mother's Day, 1013 01:08:26.319 --> 01:08:28.960 Father's Day, those type of email campaigns. 1014 01:08:28.960 --> 01:08:30.060 Yeah, for sure. 1015 01:08:30.060 --> 01:08:31.859 And you absolutely should. 1016 01:08:31.859 --> 01:08:35.040 Email campaign is like the simplest way 1017 01:08:35.040 --> 01:08:36.840 to start your email marketing 1018 01:08:36.840 --> 01:08:39.359 because it's basically sending emails 1019 01:08:39.359 --> 01:08:42.240 but it allows you to schedule it at a certain date 1020 01:08:42.240 --> 01:08:46.600 and it has a custom editor 1021 01:08:46.640 --> 01:08:48.600 so you can make them fancy and stuff. 1022 01:08:48.600 --> 01:08:49.840 But that's email marketing. 1023 01:08:49.840 --> 01:08:52.540 It's much simpler than building an automation, 1024 01:08:52.540 --> 01:08:53.800 much simpler than that. 1025 01:08:53.800 --> 01:08:57.319 So you guys will get the hang of it right away. 1026 01:08:58.880 --> 01:09:00.960 I would just a word of advice on that. 1027 01:09:00.960 --> 01:09:02.040 I know it's so tempting 1028 01:09:02.040 --> 01:09:04.760 like build these beautiful emails and stuff. 1029 01:09:04.760 --> 01:09:07.840 The better thing to do is to keep it simple. 1030 01:09:07.840 --> 01:09:09.319 Don't use a lot of graphics. 1031 01:09:09.319 --> 01:09:12.000 Don't use any graphics if you can avoid it 1032 01:09:12.000 --> 01:09:14.540 because heavy graphics go to spam. 1033 01:09:14.540 --> 01:09:16.080 It doesn't end up... 1034 01:09:16.600 --> 01:09:17.420 And the most important thing 1035 01:09:17.420 --> 01:09:19.840 with email marketing is open rates. 1036 01:09:19.840 --> 01:09:21.319 You need people to see it 1037 01:09:21.319 --> 01:09:23.200 so you want it to land in their inbox. 1038 01:09:23.200 --> 01:09:26.160 If you're sending lots of graphics and stuff like that, 1039 01:09:26.160 --> 01:09:28.240 you're getting in spam and people aren't seeing it 1040 01:09:28.240 --> 01:09:29.600 and that's what you don't want. 1041 01:09:29.600 --> 01:09:32.399 So try to keep it simple. 1042 01:09:32.399 --> 01:09:35.640 Simple is honestly better for a lot of reasons. 1043 01:09:35.640 --> 01:09:37.120 We're more likely to read it. 1044 01:09:38.800 --> 01:09:40.120 Can you get graphic heavy 1045 01:09:40.120 --> 01:09:43.359 after you've developed that relationship with them 1046 01:09:43.359 --> 01:09:45.800 or it's just not advised because... 1047 01:09:46.479 --> 01:09:47.680 You can for sure. 1048 01:09:47.680 --> 01:09:50.359 I'm thinking of a brand I'm obsessed with, Rothy's. 1049 01:09:50.359 --> 01:09:52.120 It's like a shoe and bag brand 1050 01:09:52.120 --> 01:09:55.200 and their emails always come to me, to my inbox 1051 01:09:55.200 --> 01:09:57.600 because I open them so frequently 1052 01:09:57.600 --> 01:09:59.880 even though they have so many pictures. 1053 01:10:00.000 --> 01:10:02.160 always showing their products and stuff. 1054 01:10:02.160 --> 01:10:05.720 So if someone starts opening your emails a lot 1055 01:10:05.720 --> 01:10:07.620 or taking action in them, 1056 01:10:07.620 --> 01:10:09.000 they're gonna start prioritizing 1057 01:10:09.000 --> 01:10:10.200 sending those to your inbox. 1058 01:10:10.200 --> 01:10:14.640 So if you know that you have a really engaged audience, 1059 01:10:14.640 --> 01:10:16.280 and here's how you know that, by the way. 1060 01:10:16.280 --> 01:10:18.300 In your data, look at your open rates, 1061 01:10:18.300 --> 01:10:20.320 look at your click-through rates. 1062 01:10:20.320 --> 01:10:22.960 If your open rates are above 20%, 1063 01:10:22.960 --> 01:10:24.520 20% is industry standard. 1064 01:10:24.520 --> 01:10:26.680 If you're above 20%, you're doing really good. 1065 01:10:26.680 --> 01:10:29.080 If you're like 50% or above, 1066 01:10:29.080 --> 01:10:32.560 you have a very engaged audience, extremely engaged. 1067 01:10:32.560 --> 01:10:34.760 And if your click-through rates are high, 1068 01:10:34.760 --> 01:10:37.760 you know that people are gonna get your emails 1069 01:10:37.760 --> 01:10:39.880 because they're super engaged. 1070 01:10:39.880 --> 01:10:42.640 If you're just starting to build that engagement, 1071 01:10:42.640 --> 01:10:45.680 keep it safe, keep it simple. 1072 01:10:45.680 --> 01:10:46.520 Okay. 1073 01:10:47.780 --> 01:10:49.280 Cool. 1074 01:10:49.280 --> 01:10:50.200 Thanks, Megan. 1075 01:10:50.200 --> 01:10:51.120 Really good questions. 1076 01:10:51.120 --> 01:10:52.080 This is good. 1077 01:10:52.080 --> 01:10:53.280 Good to see you all. 1078 01:10:53.280 --> 01:10:54.300 Good to see you, Jerome. 1079 01:10:54.300 --> 01:10:56.360 See you listening over there. 1080 01:10:56.360 --> 01:10:58.480 All right, guys, I gotta hop to a meeting 1081 01:10:58.560 --> 01:11:01.080 and we will be back on next week. 1082 01:11:01.080 --> 01:11:03.840 Feel free to join tomorrow and Thursday if you'd like. 1083 01:11:03.840 --> 01:11:04.680 Thank you again. 1084 01:11:04.680 --> 01:11:05.500 Thank you, bye. 1085 01:11:05.500 --> 01:11:06.340 Bye, have a good week. 1086 01:11:06.340 --> 01:11:07.160 Okay, bye.