you
Hello
Happy Wednesday
Didn't you guys hear me?
Yes, yes, yes, awesome guys, sorry to don't have this little one with me
His mother she had an appointment and he's kind of sick so I'm taking care of him and
Hopefully I'll put him in bed soon, but I'm here and I'm fully present with you guys
All right, so today is Wednesday and this call is the launch and post launch call
I'd love to do a
Hotsit with you guys
so we go over everyone and my goal is to always support you with the goals that you have for for this week and
Let's dive into it. Sounds good
Yes, cool
I'd love if you can raise your virtual hand
It's in the middle at the bottom there is a react button you can raise your hand like this and then we go
One by one unless if you're in a place you cannot talk or you don't have
Questions at all, but still I'd love to support you and brainstorm
cool beans
Let's dive in
Jennifer
You are you are the first one on the screen for me
Good morning, I didn't really have any specific questions. I'm just kind of
I've taken a break for a while and now I've motivated myself to get back into it
I'm ready to get my my butt back in gear. I guess I'm kind of at the point where I've had
I've launched three products on Amazon
I've had one that's been fairly successful and I've been selling that for about two years now and it's still doing quite well
But I'm ready to find something else and expand
So
That's where I'm at
That's great. Good to hear and happy to have you here. That's awesome. Thanks. Cool. Well, I'm sure as you
dive in more
As you get deeper and deeper more questions and these are gonna come. So yeah, I'm just happy to have you here
Awesome TP Inc. Can you hear me?
Hello, hello Linda
In the meantime, give me one second guys
I'll try to put this little guy in bed, but if you have a question and feel free to mute yourself and I'm
I'm listening. Okay one minute
Okay, I'm back.
That didn't work.
It's you guys know how it is.
Okay, cool, cool.
So guys, lads, Linda, do you have any questions for me today?
Anything you need my support with?
Not at the moment.
I was on a call with Megan yesterday, and I got a chance to have, I don't know, there's
five or six of them on, but she was answering my questions, so I'm the only one that seemed
to have any questions.
So I have a boatload of things to do from my call yesterday, so I think I'm good at
the moment.
Okay.
It's a rainflow.
Okay, cool, cool.
So let's do like this, because I want to ensure that your guys' time is worth it.
So I'm going to share something with you guys.
Since you guys don't have questions, cool, I'm going to be sharing some things that I'm
working on, and if you guys, like any questions, anything comes up in your mind, like about
your business or anything that you guys are doing, feel free to interrupt me.
I'm basically going to share like some new stuff that I'm doing with Lovable for our
website.
Give me one second.
I'm open here in the background.
Open image background.
One sec.
I'm using Lovable primarily, but you can use Rainflow, because it's the same like background.
It's just because I started working on it in Lovable, so it makes hard to just transfer
the entire project, but give me one sec.
Oh yeah, I have two websites to show you guys.
This is one, and this is one.
They both like a pretty high level, in my opinion.
I'll show you.
It says here.
So this was, let me know if you guys can see my screen.
Yeah, cool.
So this is basically like our homepage for the AFIG-AI toolkit.
And then you can see that it's a little bit different than the like regular website, because
you see like some animations, like people can come here, they can do this.
It looks like, it just looks a lot more professional and high level, high quality.
Like even those animations when I cross past them.
Also, this background animation, it took me probably like two hours to figure out how
to do that, because I'm like building and operating at the same time.
But yeah, this is one.
Testimonial, counter.
You guys can see there's like, you saw other like previous, what is it called?
Websites I built.
We're getting better and better at this.
And I'll tell you guys exactly how I do this.
And then this is the second one.
It's for our AI for companies, like executive assistant.
We didn't launch this one yet.
But essentially here I have a simulation of like WhatsApp chat.
This would be like a virtual assistant, right?
And then executive assistant.
And it simulates like when you're chatting with the assistant.
Even like this animation here.
That is a website that we would need to pay 5 to 10K
for someone to build.
I'm gonna change my name here, Euclides,
because the name that, like, come on,
who knows this name, right?
So I'm gonna put something like Josh
or something more familiar.
I'm still working on it.
Workflow, Stephen destroyed this a little bit.
Every time I keep something pretty,
Stephen will go there and destroy it for me,
but I'll fix it.
But essentially, you guys see where I'm going.
And for those, this was also Stephen.
Yeah, but that's done.
So you guys can see the difference.
Like, we're getting pretty good at building those.
And I have zero background in coding
and doing anything tech-wise, honestly.
So this means you guys can do that too.
But to show you guys, like, how I came up with this,
was essentially, like, I use Perplexity and Cloud as well
to help me create some of the styles.
So what I'm gonna do is, like, I will take inspiration.
So I go on Pinterest, I go on other websites,
like competitors, whatever, to find ideas.
And then I'm gonna go to, let's say,
I'll show you one example here.
Let me see.
Let me find in the history,
one example that I gave to this.
Yeah, I think I found it.
Where is it?
Because you guys are gonna see exactly what I mean.
One sec.
So this section, for instance,
let me open a little bit bigger.
Why is it not following?
Let's see.
See, not this section.
So let's say, yeah, this section here.
So I went to, I think it was Victor.
No.
Victor, I think was this.
And they had it like this.
So I gave the prompt to, I gave screenshots,
and I recreated, like, it doesn't look exactly
like the one he did, but it still looks great.
So I would essentially go to the tool,
I take a screenshot, and then I say, like,
hey, help me create a new section that is similar to this.
And then it's gonna go ahead and create.
I just tell, like, the exact style that I want
as far as, like, the design goes.
So I wanted to match, like, the colors
and the branding for this.
So again, this was the inspiration, as you guys can see.
And then this is what I built,
which is, like, pretty similar, but it looks different
because it's my own branding
with the tools that makes sense for this, right?
So I'm essentially going here and say, like,
hey, I love this creative, I'd like to recreate that.
Can you help me?
And then the tool is gonna go and start building.
Another thing that I do that helps, like,
make those, especially hero section,
because the hero section is where 60% of your users
are gonna, like, make a decision to opt in or not
or drop off.
So a video like this, I went to Higgsfield.
You guys are familiar with Higgsfield.
What I did was, let me go here.
So here, I went to Pinterest.
I'm gonna show you the exact process.
Hold on, I hope I didn't log out.
Yeah, I logged out.
Continue with Google, one sec.
Sometimes it works, no.
Okay, we'll get it.
So I'm on Pinterest and I did this,
so gradient background.
that was like for me what I created there so I say you can find like
literally any of those I'd say this download the gradient you go to Higgs
field let me let me log in with mine
and I remember if I if I did on mine or on Steven's account let me try
but if I didn't mind I can show you the exact prompt oh great I have I created
that one so you guys are gonna see that you see if there's any other no so for
this one so that I'll take that one as an example so and I'm using those
animations quite a bit so this is a gradient I just gave it a prompt to make
a video out of it and add it to to the background so the exact same same
technique I use here you guys can see that video in the background so I found
a picture then I recreated the image you guys can see like multiple images here
so I found one that I like which I think was this one and then I I gave this
prompt I'm gonna zoom in so you guys can read it
oh we're done
create me an orbit shot going to the right side slow and comes back to the
left initial to the left initial position to create a perfect loop I
didn't create it perfectly but so I liked this then I brought it to to the
the hero section and added it in the background so and then he like he
creates a layer over it so the video is not like too much I think like this I
chose like 70% as a layer and then for this one it's probably similar or around
like 60% something like this so now like we had just a normal hero section but
just by adding that it increases like the look of your website quite a bit
like it looks a lot better now and so this one small technique I can really
pretty up your project oh I saw Lisa you have a question
whenever you're done I just wanted you to look at something with me but no I'm
watching this for now thank you cool cool we'll get we'll get into that
awesome well yeah guys so I I started using like AI to basically get me closer
to the look I want this was also I don't remember the page but I saw I saw this
and I was like oh this will fit perfectly like with our a figure I took
it which is like plug in your business then train and optimize build the
strategy and then scale so this is more like a visual presentation it took me a
while to learn those things and I do want to create training for you guys on
those as well because I think it's like it's so good it just looks like a
another level and it's it's super easy to create hey Jerome
welcome cool so yeah I think that's that's pretty much it for Jerome and
Lisa I think you guys came a little bit late what I'm showing here is like a new
technique I'm using with AI tools to basically create websites like this this
is our a figure I took it yeah for companies website see kind of like a
link tree that links people to your products but just like look a lot more
like a lot professional so let's say here a certification if people click
here learn more they'll be directed to that yeah certification and so on and
so forth like each section leads people somewhere and then I basically created
those I was sharing by finding examples let's say finding yeah examples like
this taking a screenshot of it and telling either perplexity or Claude
exactly what I want to create and then it would go there it would create a
visual presentation for me if you ask it's gonna give you just a prompt but
what I'm doing is like I give it and I say like don't create me a prompt yet
give me a visual presentation then I'm gonna make tweaks to that visual when
it's ready I say like create a prompt and then I feed it to either
flow or lovable, whatever you guys are using to build those.
And then it usually looks like exactly the same.
As you guys can see here, like on this one, this section.
Where was it?
Here, yeah.
It's exactly that.
So yeah, Lisa, we'll dive into your question now.
And for Jerome and Lisa,
my wife had an appointment and my kid is sick.
So I'm babysitting him today.
That's why I'm on a call with him.
Poor baby.
Okay.
Yeah.
Do you want me to go first?
Yeah, please.
I'm sorry, I'm kind of in my car doing this
because I work full time,
so I never have time to do this,
but I kind of really just,
so I'm on my phone, but I'm on here,
but I want to share from here so you can see.
So let me share my screen.
As you figured out, give me one sec.
I'll try to put this into bed.
This is the second time.
First time I failed.
Okay.
Can you see the ads manager screen?
One sec.
Yeah, he's like, he's sleeping,
but whenever I try, he wakes up.
I think he really wants to be with dad.
Yeah, I can see your screen.
It's okay.
All right.
So I started this ad probably about,
I guess on May 1st when I first started it.
I have no idea what I'm doing to be honest
because I hired someone to do my ads
and I had to kind of part ways with them earlier this year
just because I wasn't seeing quite the results
that I wanted to see.
So I'm trying it on my own.
And yeah, so I just kind of,
it looks like I'm getting impressions,
but I'm not getting anyone to actually come to the,
you know, make any purchases.
So I don't know how you want to look at this,
but just kind of show you what,
right now it was at $2 a day
and then I've just recently bumped it up
like a few days ago to $5 a day.
And I don't have a problem, you know, bumping it up more,
but should I be converting it $5 a day,
like an actual sale?
Can you tell me what is the backend,
like what are you selling again?
I'm selling yoga towels, multi-purpose yoga towels.
Okay, and then you are sending those leads
directly to your website?
Yes. Is that the case?
Yes. Okay, got it.
Can you scroll a little bit to the left?
I want to see like results and cost per result.
Can you do, because right now it shows
on the right side today,
can you do the last seven or 30 days?
Yeah, sure.
So for 14 days?
Yeah.
Cool.
So landing page views.
And a lot of it, I just kind of let,
the AI settings do its thing, you know,
whatever it was recommending.
And cost per result, that's not bad, right?
27 cents.
Yeah, yeah, that's like, that's actually good.
But what I would recommend,
do you, in your page, do you have an opt-in option?
Like the people can opt-in?
No, like when they go to my website?
No.
Then like what I recommend,
because you had like about 100 views on your page
and it did not, how much is your product again?
The towels?
It's $29.99.
And I also sell journals as well,
and those are a little bit cheaper.
They're like $10.99.
And I also have a website,
journals as well, and those are a little bit cheaper.
They're like $9.99.
Okay.
Okay, okay.
So what I would recommend is,
right now you have a campaign for page views, like visits.
I would recommend launching one for purchase.
So essentially like,
Matta's goal is to help you sell.
Because like right now, like have $28,
but those people, like you can not reach out to them.
You can not email them
because you don't have an opt-in option.
So I would recommend a purchase campaign.
If you had an opt-in, I would recommend a lead campaign
because you can contact them, get them an oratory sequence.
But since you don't have, try a purchase campaign.
I do have a lead campaign, but I just stalled out with it.
Like I never actually,
I put in all the work to create it
before AI really started to, you know,
have all the flexibilities that it has now.
And it's like a seven day challenge.
And I really should, you know, roll that out.
But if I did, say I do roll that out,
I would just come in here and create a campaign
and then hook it to that, which is hooked to Rainflow.
Yeah.
And then get the leads that way?
Yeah.
On week one, if I'm not mistaken, in the curriculum,
week one or week two, we go over,
like Steven teaches exactly how to do that.
Okay.
The leads strategy.
Okay.
Yeah, see, I took the business accelerator last year
before it really kind of got at this, you know,
evergreen version.
So I took one of the earlier versions.
So I don't think it was quite as robust as it is now.
So I'll go back and look at that one.
Is this in the evergreen curriculum?
It's in, I don't think it's an evergreen one
because we are always updating.
Okay.
But it should be like the new
business accelerator curriculum.
Okay.
I'll check that out.
Okay.
And then for this one, I'd recommend like do a purchase one.
So you have a lead one and a purchase one.
Okay.
Because like, what do you want to find out is
how much it costs you to acquire a customer?
Like $28 for a 20, I think like 20 something dollars product,
you're essentially like, it's too expensive for you.
So a cost, you're looking to make like at least,
at least 1.52 X on that.
But of course, like with time,
we're going to know like,
what can we do to optimize to bring that cost down?
But with profile visits,
it gets pretty hard to find that number.
Okay.
Yeah.
Do you recommend closing this one altogether?
Can you show me the ad and then your lending page as well?
Yes.
How do I?
TP King.
Yes.
There'll be a recording of this.
Yes.
In the community group.
So don't worry about that.
Here's the ad.
It just really, just kind of, you know,
yeah, just pushing it to my website.
Maybe I should, you know, put something on there and,
and you know, the feedback that I'm getting
with this product is really good on Amazon.
Like the 30 that I gave away, I almost got,
I got 20, I think fives and then two fours
and they were still really good reviews.
So I feel pretty confident in the product,
but I am having a hard time communicating, you know?
Yeah.
So those things you just told me,
those are like super important.
Like add that information to your ads.
Like for instance, what is, what is the percentage?
Let's say from out of let's say a hundred people
that bought X amount, let's say 90% gave me five stars.
So adding that, you know, let's say four stars product,
five stars product into the creative itself might help.
Yeah.
Okay.
We did, we do this with our A-figure tool kit.
We add co-pilot reviews.
So we say over, I think it's like 500 five stars,
not co-pilot, what is, what is it called?
Sorry, co-pilot is an editing thingy.
Trust pilot, trust pilot.
Oh yeah, yeah, yeah.
Trust pilot, yeah, yeah.
Yeah.
Reviews, so that helps as well because it's social proof.
Yeah.
And then another thing I would recommend
is for the caption, try doing a longer caption,
but do one shorter as well,
like a shorter caption for your ad.
Okay, okay.
So these, and just for everyone on the call,
this is probably my third version.
So it takes sometimes a couple of iterations to get there.
So now I actually have a good product and it's like,
now I really need to try to market it.
So yeah, so this is my landing page.
And then these are my towels that I have.
Nice.
Yeah.
And I need to do some work on this too.
Because now I have also a line of journals to go with it, but I really haven't started advertising those at all either.
Is this connected to Rainflow or Shopify?
It is Shopify.
I haven't fully indulged into Rainflow yet, so I'm still not sure how to do all of that.
So I'll come back on another call.
It's just hard sometimes because I work.
So I wish I was at my desk, but I can't take it in there.
I see.
No worries.
I'm happy you made it.
Yeah.
Join us when you can.
Yeah, yeah, yeah.
So I appreciate the recommendations.
I'll let you know how it goes.
Awesome.
Thank you.
Also, I'm sorry.
As long as you keep going, I'm always going to have something new.
Yeah, yeah, yeah.
I like the creatives you use on your landing page.
So maybe attaching some of those to people actually using the product, that can help with some of the ads.
Okay.
So right now in this new algorithm, the more creatives, of course it also depends on how much you're spending.
But the more creatives you can get, you can give creative angles, the better chances you have.
Because some of them might flop, not do great.
But some of them might rank really good.
So we crank those that are performing better.
Okay.
And then you said to create the, what was it?
Caption.
Not the caption, but the type of ad.
It was to purchase, right?
A purchase ad.
Purchase and lead, yeah.
Purchase and lead.
Okay.
All right.
I'll write that down.
Cool.
All right.
Thank you.
Awesome.
Thank you, Lisa.
Jennifer.
Okay.
I do have a question for you.
Awesome.
As far as social media goes, because I know you're the expert there.
Kind of a two-part question.
So I did your challenge that you had about a year ago.
I think it was the 30-day challenge.
And I started an Instagram back then.
And I'm now up to 12,000 followers on that account.
Nice.
So good.
Yeah.
So I've linked it to a Facebook page.
So I have an Instagram and Facebook page.
And so between those two, I've got about 15,000 followers.
But I have noticed that, like,
the views and my follows on Facebook are doing really well.
They're still, like, exponentially increasing.
But now Instagram has kind of stalemated.
So, like, my views are down on Instagram.
And I'm, like, losing a few followers here and there.
And I'm losing a few followers there and there.
So have you noticed anything over, like,
I'd say this is probably, like, the last 30 days?
Yeah.
So the first thing is Instagram,
they usually do a cleanup once a year.
Where they remove a lot of followers.
Gradually.
So I don't know if you saw this, but it's almost like a trend.
Like, you know,
if you're creating content and you have, like,
300,000 followers,
someone say, like, I lost a hundred K, like, overnight.
And this is happening. So that is one factor.
Another one.
I would need to, like, take a look at.
The color you're creating.
What are you doing differently?
But it's.
Probably.
Because.
Of the style that you were doing.
Yeah.
So when it gets to that point, have you had any strikes?
Like any content that you posted was taken down.
No.
Okay. Great. Great.
So what I do is like.
It probably means that the audience.
They are no longer interested in that content format that you're
currently using.
And then I try.
Working on new content formats.
And then I try.
Communicating the same thing from a different angle.
Until you find something that works and you're going to,
you're going to notice a difference that.
Like right now, let's say your average is at.
A hundred.
100 likes hypothetically a thousand likes, and then all of a sudden,
you're going to see a spike.
You see that.
The difference, like, oh, this did really well.
when you find that you start doubling down that new style,
but always like trying to find what is new for your niche,
going over trends that really, really helps.
Sometimes if you're covering the right subject,
which is usually something that is trend is relevant,
it almost like regardless of the template
or the style you use, it's gonna do well
because it's something relevant to your niche
at that moment, majority of the content,
like viral content that I created,
they perform well because of the timing.
Like being one of the first ones to post within my niche
goes like a very long way.
So I would recommend doing that
and you're probably gonna see a bit of a difference
in your engagement the next like week or two.
Okay, okay, I'll work on those then.
And then I guess the second part of that similar question
is like I've started receiving payouts for Meta,
which was a fun time to start seeing those.
I'm just wondering like where you would recommend heading
as far as like monetizing it a little bit more.
Would you say like creating a digital product
and pushing that or like doing kind of brand collaborations
or what direction do you think would be a good way to go
or does it just depend on what it is?
What is your niche again?
So this is totally different than my Amazon product.
It's just, I'm a nerd and I like to read romance
and fantasy books.
So I created like a book talk account essentially.
Okay, cool.
So, yeah.
So, and how, can you remind me
how many followers you have there again?
So there's 12K on Instagram
and about 3K on Facebook so far.
Got it, got it.
It's your, so your Instagram is the same as Facebook, right?
So like same content, same niche, okay.
I'll do a couple of things.
Like number one, I would definitely reach out to brands
but do those changes I told you first
trying to get the engagement back up.
That would go a long way.
But I think I shared this with someone
that when I first got my first brand deal on Unstoppable
I reached out to over a hundred people to get only one yes.
Oh my goodness.
Yeah, I was like, I reached out to 30 people and nothing,
40 people and nothing, 70,
then over like a hundred and something,
I got the first yes.
So I was like, oh, this might be my new number
that essentially like I found out
that every time I would reach to about a hundred people
I would close one deal.
And sometimes that can be demotivating.
It's like, oh man, I'm reaching out to so many people
and not getting one yes.
But then like that one yes becomes your first social proof.
And then the second one becomes like second partner you got.
And so on and so forth.
So definitely like create a message
sent to a bunch of brands.
And majority of the deals I also closed,
like I didn't even have a brand kit
or I didn't have like any professional looking.
I just had a normal communication,
like conversation with someone that was on the other side.
And that worked.
Even like when I closed Nike on a multi five figures deal,
I didn't even send them a brand kit or anything.
It was just like a conversation.
I was like, oh yeah, I have this.
I'm gonna follow this in my audience and so on.
And we had a conversation, we scheduled a call
and that was it.
Like I never presented anything to them.
So even like big brands, in a sense,
they don't care so much about you creating
a whole presentation for them.
They will look at your page.
They'll see if it resonates with their product
and then like they're good.
So I would do that.
And then secondly, it's like,
if you're already monetizing on Facebook, post more.
Post more content that you can monetize.
Facebook, I think it's like,
it's from Instagram, Facebook and TikTok.
It's probably like the best,
the highest paying one outside of YouTube.
So it's pretty good.
I'll definitely try to scale that if you can slowly
because, and then thirdly, so you're still doing that,
reach out to brands.
Thirdly, I would definitely launch a product
that could be like around community building.
If you have people that are interested
in what you're doing.
sharing and what you do. I mean clearly you have because you have 12,000 people following you on
Instagram and 3,000 on Facebook. Let me think, even depending it's like giving recommendations
with affiliate link as well. So you're like I just got this book and so when you add the link
that goes you can monetize from that as well. Let me think now.
Yeah, I had done with Pickaxe when I was on the free version and I had created a Pickaxe that was
just like recommending books based off kind of what people were saying that they wanted to read
and then I would do my like affiliate Amazon affiliate link to it to the book. But now I've
got to work on rebuilding that because I wasn't planning on paying for Pickaxe subscription but
so maybe I just need to find another platform for it.
I don't think you need to do Pickaxe again. What you can do is
link like just add the link of the product to your Instagram. Use for instance like
Rainflow to automate and then whenever people would comment a word or whatever,
you send directly to them through Rainflow. You can connect your Instagram to Rainflow
and then create an automation for that. So let's say you make a video about one book
and then if people are interested you send them the link.
So you would not necessarily need Pickaxe for that.
Okay.
Yeah and the last one would be like a probably community building. I would need to
think a little bit more about that third option on like what you could do but maybe a
private community where you recommend books and you share the books you're reading almost like
as in church. We do like Bible studies and then we share some things that we are reading,
we are going through and that usually people connect with that and it basically builds a
community in essence. So that could be one and then you could charge like as a subscription
X amount of dollars per month and then people get to share as well their experiences and so on.
So that could be another option.
Okay. Yeah, I kind of that thought had run through my mind of doing kind of like a book club
online almost but then I started thinking of like how do I add value for those people
and I know there's ways to automate a lot of that and I just haven't kind of quite like
gotten all the pieces connected in my head yet. So I'll work on that one.
Cool. Awesome.
All right. Thank you so much.
Thank you. Thank you for being here. Linda, while you're talking, I'll try for the third time.
That's always difficult. It's a very short question. I just want to know how you,
I must have stepped away or something when you did the backgrounds of the layering
of your funnel pages. So I was just wondering where you got the backgrounds from.
Actually, give me one sec.
Second, so guys, I'm sorry, but I think it worked.
All right, it worked. Thank you guys for your patience. So I usually get the background
in Pinterest, like find ideas. Let me show you this.
This could be one that I can animate and I think it's going to look good.
Does anyone have any other questions? Because if you guys don't have, and it's totally okay if you
do, but if you don't have, I'll try to walk you guys through the entire process on how we do this.
Somebody had a question in the chat, I think, Lisa, she had, I had to say.
Oh, how did I reach out? Okay, great.
I'm going to show you guys.
I literally reach out to them on Instagram. With my Instagram account, I sent them like
many messages. I'll show you. How can I do that again?
Hey guys, so look who we have here.
Yeah, cool.
Miro, not Miro, give me one sec. I forgot how I can share my screen here.
Yeah, cool.
Guys, I'm clearly switching to sign language because I kind of got this
same situation, but we can do this.
Oh, I think I know. Yeah, phone. I think I got it.
Can you guys see my phone here on the screen? Yes. Yeah. So, can you guys see here? This is,
I mean, affirmations page. And these are, this is like brands. Some of them,
they are also going to reach out to me. For instance, this one,
I didn't even know this brand, but they reach out to me. This is, this is their brand. I don't know
them, but apparently they post a lot of famous people. So, they reach out, hey, would you love
to explore potential collab? And then I send them my email and for affirmations. And they,
they pass me their email. And then I, I'm basically, I basically closed them last week,
like one post $3,500 for one post. So, and then what I'll do, as you guys can see,
like for instance, Hakesfield, I, I work with Hakesfield on a stoppable, but they completely
ignore here. And that's fine. Let's see Walmart. So, this one, we have a like ongoing conversation
and I literally just sent this. I'd love to collab with you. That was like, that was pretty much it.
Like, Hey, I'd love to collab with you. Or, or something like, Hey, are you open for collaboration?
This one. And I, this is my wife typing by the way. So, she's like, Hey, I want to
bring people together with you, collab. They say, ciao. Like, thank you for reaching out.
Majority of the time. And this is the thing back like two years ago, or even more, you would get
like zero response from those brands. Like zero, nobody would respond to you. It would be very
difficult to reach out to those people. Now it's like, I'm literally like just using Instagram.
I have my wife doing this. Sometimes I do this. And sometimes like they will reach out to me and
they're going to ask if I'm open for collaborations. I don't have any new one here,
but the more you grow, the more those people are going to reach out to you. And especially like
after I collab with Nike, Sony, like when you start collabing with bigger brands, it's also
easier to, to get reached by, by those people as well. So yeah, that's, that's how I do.
Do you let them, the brand that you collabed with when you're approaching or going after
another brand, do you let them know that you have collabed with like Nike?
Oh yes, absolutely. Yeah. So I did my collaboration with Nike, I think it was in November or
something. But every time I reach out to someone new, I say like, Hey, by the way, like we just did,
I said, we just did a collaboration with Nike and it did pretty well. So because that gives you
social proof of like the brands that you're using, you're collabing with, that really helps. Yeah.
So I do mention that. Yeah. And for, let me see if I, I'll show you the, the entire email.
Give me one sec.
So this is my, like, this is literally my email. This is the conversation I had with that brand.
So they reach out and they initially offered me like $2,000 for one post, honestly, like $2,000
for just posting one time on Instagram. It's crazy. But I know these people, they have a lot
of money and usually they always downplay. So what I did here was like, Hey, let me zoom in so you
guys can read better. Great to hear from you. And so on. So can you see this, Linda? So I said
exactly that, like, Hey, we've done similar collaboration with brands like Nike, Sony,
they absolutely love the format, blah, blah, blah. And I say like, our rate is 5,000 per carousel
post. And then I usually do a bundle for them as well. So this was like, Hey, three carousel posts
would be like 10K instead of like, you know, this, so essentially like you're buying, you're
getting one for free. That's more like an anchoring price. And they said like, Hey, sorry for the
delay, blah, blah, blah. And then came back and they offered this. Honestly, like if I, if I have
too many partnerships going on, I don't do this. Like I would not do it.
post for this price, even though it's a great price.
But for instance, let's say with Nike,
I had, it was a great partnership,
but for instance, they asked me to not post
any competitors for six months.
So I'm like, yes, I can do that
as long as you pay well enough
for me to not run ads with those companies.
So if these guys, like they also want exclusive deal
that I cannot post competitors,
I will never accept this price
because I know they can pay a lot more,
but it's not the case.
So I said, like, I'm down for this.
So I responded to them.
So they followed up because I forgot to respond
actually because I didn't see, I didn't see the email.
So they replied and then I said, yeah,
I'll take it as it works for me
and a 10 image carousel sounds great.
So that's what I'm gonna do for them.
This is recent, this is like May 6th.
And then they reply with what they want
and now I'm gonna get back to them
and ask for images and whatever they want me to use.
And this was like six days ago.
So I should reply faster.
This one, I think this is also a brand deal.
I got this message from someone.
So I, is this email sent directly to the owner?
Usually they reach out to you like this
or they say like which brand they are.
Oh, baby boy just woke up.
Give me one sec.
I'm sorry guys, I'm alone today with this little guy.
One sec.
Think I'm good.
So Linda, I'm gonna show you how we can do that.
Thank you, give me one sec.
So usually, so let's say this, I'm going to, whoops.
Save images to download.
I go to Higgs field.
Higgs field, that's what it is.
Yeah, and then I go to video.
Oh, sorry, I'll be back, I'm sorry.
Okay.
So I go here.
So I'm gonna choose one video to animate.
I'm usually go for three or something like this.
Actually, let me see, cinema studio.
Yeah, cinema studio will do.
So here I, then I bring the image here, start frame.
So this one we just downloaded.
I'll throw like some random prompt.
I'll say like, hey, help me animate this gradient
in a looping style.
Hypothetic justice, then not not a shot.
It's gonna be, and 4K, and then I click generate.
Oh.
Oh no, my credits are, I don't think it can generate this.
Yeah, but essentially it will give you
like a video like this.
So then I download the video.
Oh, the Zoom thing is running from, it's not loading.
Yeah, download video.
Then I go back to Lovable.
So let me duplicate a project
that we're not currently using here.
So let me see this one, this one we're not using
for anything.
Oh, hold on.
Yeah, this was one I started working on.
All I'm gonna do, whenever you create a project,
you're going to bring the video in.
So let's take this.
Oh, give me one sec.
So this, and then you're going to ask, wait, image fail.
Hold on.
It's not going.
So when I do this and it doesn't work,
then I go to Rainflow.
Then in Rainflow, I'm going to go to Media Search.
Then I upload the video here.
So for instance, I might find a video
that was already uploaded by me here in the past.
So let me see.
Even that one, can you see?
Yes.
So that was the one I also did in the other app.
So I copy the link.
And you essentially, how to do this is essentially
like you grab your video or photo and drop it there.
And it's going to upload, essentially.
So we have the picture here.
And then you copy the link.
So now I go back to Lava Wall.
And then I'm going to say, hey, replace the hero section
video with this one.
And then I add the link.
And then I'll click Build.
Usually, I chat with it just to ensure that it got what I want.
But I'll hit Build.
And then we'll see what happens there.
Let's see.
I was going to say background video.
I forgot to say that because I hope it's not
going to add the video in front.
Yes, Jerome.
I have a question.
Yeah, there we go.
I'm new to just start at Rainflow
and transfer my file from go high level.
When we're making, I'm in the process
of making some websites.
Do we do it in Lava Wall?
Or do we do it in Rainflow?
Or what's your suggestion?
So Lava Wall and, yeah, they're both the same, honestly.
Rainflow has Lava Wall in the back end.
So it doesn't matter which one you use.
Essentially, if you want to use Lava Wall,
you have to pay an extra subscription.
And Rainflow is already included.
But before they came out with this update,
we had a Lava Wall yearly subscription.
So we said, let's not cancel.
And we had already the websites there.
So we just kept it there.
But then new ones, we are also building in Rainflow
because it's essentially the same thing.
Yeah.
OK.
I'm new to it.
I'm trying to move all my ideas over to Rainflow
and start building, imagining, whatever.
Put it out there and create it.
And then I'm coming to this call to say, OK,
how do we get this out?
And how do we monetize with the ideas and creativity
that we've had for years?
Is what I'm trying to put it all in one place.
Great.
Yeah.
I like that.
So Rainflow, definitely, because you're
going to keep everything the same place, it's better.
And then all you would need to do
is once you have website ready, everything ready,
you would need to work with a code that brings back to,
basically, to push your website live.
And we can show that once you have your website ready
to rock.
Cool?
No, cool.
Only thing, I really didn't have a social media presence.
As a company, we're not good at it.
Most of our leads was coming from a friend of mine
that built it out for us in Google Ads.
So we were around 7,000, 8,000 leads a year in Google Ads.
So now I'm playing around with Steven on Facebook
and I'm trying to learn it myself, right?
And ask for leads from multiple places
is what I've been focusing on while I'm in Accelerator now.
Yeah, that's awesome.
That's great.
And honestly, as much as I'm the social media guy
and I do a lot of content stuff, but I would say,
you don't really need a social media to run a business.
Because as you said, you had Google leads
coming from Google.
We have Facebook as well.
Meta, I mean, which is Instagram and Facebook.
And essentially, when you are running,
it creates an account for you so that if you have the time
Yeah, the time to go and learn and start building a social, like, it's amazing, of course, but
if you cannot, it's also like, it's not a must, like, you must have this.
It helps, of course, and it's an extra vehicle that can get you leads, but if you don't have,
it's also like, it's completely fine.
You can still monetize and scale.
The A-Figure, I took it, we launched it, and we would push, like, entirely without social
media.
Actually, sorry, not entirely without social media.
We did a few posts, like Steven, but very small thing, like, not at scale, so it's definitely
doable.
Right, so that's one of the things that's been going in my head for the past four years.
My friend did an amazing job with giving us all the leads.
The problem that I had was that it wasn't connecting with the people I wanted to reach
that, to niche down, for some reason, we couldn't figure out what, that's one of the things
that always bothered me.
I was like, hey, your idea works, but I'm looking for this specific person.
Can you find that specific person out there in the Google AdWord, you know, because I
couldn't deny that we weren't getting the leads, right?
It just wasn't giving me the type of person that I was looking for out there in that virtual
world or whatever world it is.
I get it.
I wanted to learn how do I go find that specific person for what we do.
Yeah, yeah.
And that's exactly what Facebook will do because they become so good at it, at finding the,
like you're all right people, so that's good.
Yeah.
Cool.
So you're saying is the type of ads you run on Facebook is what's going to cause you to
be focused in on the target group of people you're looking for.
Is that what you're saying?
Yeah.
So previously, like a few years ago, we used to run Facebook and tell, like adjust the
exact leads we want, like the exact type of person we wanted.
So let's say I need like this age and this age from this location and so on and so forth.
Like now, of course, if you're running a local business, then you have to target locally.
But if not, like just by your creative and the caption you use, like talking to the exact
person you want, Facebook will put in front of that, like the right people, which is like
crazy.
And we run a test recently and we saw that 70%, 75, I think, I don't remember exactly
the numbers, percent of the people we are targeting, like we are running Facebook without
even like saying, or like on Facebook, just by communicating that on the ads, 75% of the
people are the type of people that we want to work with.
So that's pretty good.
Yeah.
And maybe the other half are like, they are the type of people, but maybe like they cannot
invest or they are in the process of their journey that doesn't allow them to take action
basically.
Yeah.
I think it was, Steven had gone over that with the sharing screen and showing how that
where he showed how you run the ads and you pinpoint your target.
I think he had done that once.
I think.
Yeah.
Probably.
Yeah.
So the heart we're trying to figure out right now, what I'm doing with Steven is to get
my costs down, my costs, a niche, a niche completely, maybe two, two, and we're trying
to find what's that winning ad and to get my costs down per, per, per lead.
So like my cost per lead right now, 30 bucks.
We're trying to get it down under $5.
My cost on Google ads right now, just get an organic.
I haven't turned it back on, which I have to look at it and say, maybe I do need to
turn it back on and then figure out a way to make, because people are clicking on it.
So maybe we need to figure out a product to give to them that's going to help families.
Right.
So it's not that we're not getting the leads and said, maybe we not have created the right
product for that, for the amount of leads that we have, that's how I look at it.
Or people wouldn't be clicking on ads, they wouldn't be clicking on ads, they're searching
for something and maybe we, we haven't created what is needed for that, for that community.
So it's not, so my, my thinking was a little bit wrong when I was listening to you guys.
I'm like, well, we have a community already.
It is a community, they're looking for something, we haven't created what they were looking
for.
Yeah.
Awesome. Guys, I just realized I forgot to jump on another call with Stephen.
I'll have to, I'll have to jump off now, but thank you guys for helping on, and I'll see you guys next week.
All right, thank you.
Bye bye.