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Make sure patience for getting the lives from going. What's up everyone, drop in a chat.

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Early bird, hashtag early bird, you guys are in the room. Early!

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Okay, I'm multi-tasking today, DJ Stevens. Okay, welcome to day two of the AI dream team challenge.

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I'm officially in my new office and it's a mess. I do have my laptop charged. Thank you, Michelle.

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I am plugged in. I don't have much else in this office yet. It's just a mess, you know. I'm in

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the middle moving and I just got piles and piles of stuff. So I got a part-time job to step this

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office later. But I do have the laptop. I do have charging and I did get internet setup last night.

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Oh yes, it took me a little bit longer than I thought. But we're here and we're on day two. So

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welcome to day two. What's up? Peter, good to see you again. Mary, Matthew, Randy. If you guys are

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in a place you can turn on your camera. We are going to be today actually building something for

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someone in the room. But you got to be on camera because I'm going to ask you questions and

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need you to respond. So I'm going to pull someone out of the audience and we're actually going to

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live build for you today. And so on day two for my early birds, we're going to start with a couple

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prizes. And then from there, we're going to jump into the content today, which is all about marketing.

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OK, so today is going to be about lead generation for your business. Generate leads

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for your business every single day, every single day. So this is something we do in our program.

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I'm going to give you really a taste of that today. And we're going to create an AI asset that's

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going to start generating leads for your business every day. All right, that sounds good. Sounds

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good in the chat. Let's start with a quick prize. Our go-to prize of the week is our eight-figure AI

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toolkit. We're going to be using the toolkit a bunch today. So if you got VIP, awesome. You're

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ready to go. If you didn't get VIP, that's OK. I'm going to hook you up and give you something to

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get you in here and using the toolkit because it's just going to speed up your life, OK, today.

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I will do a quick recap of yesterday as well. If you're just kind of now tuning in, I do recommend

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going back to day one today and kind of getting caught up because we're going to move a little

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faster today based on the foundation we built yesterday. And while I'm at it, I do need to

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pull up my participants here, get some people in from the waiting room. But let me just give a

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prize away. Drop hashtag early bird in the chat. Okay, these are my early birds. They're on right

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at the top of the hour. Way to go. Be in here, guys. We're going to give a prize on one of these

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early birds. We're going to give away this eight-figure AI toolkit, OK? This toolkit on the left-hand

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sidebar are all our best business tools built with AI, OK? So we have marketing tools to help you

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generate leads for your business, to create assets for your business. We have financial tools to

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help you protect your margins, help you save on taxes. We have hiring tools, firing tools. We have

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legal tools. We have even down here, this make money section, OK, of things that we've seen really

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drive revenue for our business, like optimizing it, like getting our website recommended by chat

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GPT and a whole AI saving section. So you're going to get this if you win this prize for the

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entire year covered by us unlimited credits. The other cool thing of this toolkit is it has memories

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that are persistent. And so what that means is that all these tools communicate with each other. So

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when you get in here, if you get the toolkit, makes you get a time with our team, this book or session

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right there. Next, you're going to go to train your AI, OK? If you go to this train your AI section

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and just tell it a little bit about your business, it actually stores that you can see up here in

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the upper hand corner in memories. And I'm in like a demo account. So my memories are all over the

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place. But you can see all the stuff it's saving about me and the business owner, which is so cool,

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because as I train the tool, it gets smarter and smarter about my business every single time I use

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it. And so if I'm working on a, you know, a video, right, maybe for my business to help market,

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it's going to remember that. And then when I'm going to work on Instagram, it's going to know

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about my business. So all these tools kind of communicate with each other. If you've been kind

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of like, man, I want to create a centralized brain that kind of knows about my business,

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this is a great tool for that. All right, so I'm going to drop, I'm going to grab an early bird from

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the chat. OK, if you're here early, drop the word early bird or hashtag early bird in the chat.

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OK, and I'm going to grab one of these. OK, here we go. Three, two, one. Oh, OK, this one was Linda.

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What's up, Linda? Going to see you here. Linda, then you got this one. OK, so we're going to hook you up

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with a year.

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I got to find it here. I'm running this one solo the uclads is running a call for our community

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So I'm gonna grab the links and put them in the chat

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But if you do hear your name yet, you do win a prize throughout here

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The link is go to a fig got a I slash winner. Okay, so I'll put down the chat Linda. Just go ahead and let us know your email

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We'll get you hooked up with that. Boom. All right. So you guys ready for day two

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You guys ready for day two? All right, here we go

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We're gonna jump right in and I'm gonna go to my first slide and we're off to the races now

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Like I said if you're coming on late be on camera because I am gonna be choosing one of these people to build an AI

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Marketing asset for today. We're gonna do it live. All right, so day two welcome to the first AI hire

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Challenge day two our goal is to get you building AI systems that free up your time

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these are really like AI employees AI tools that help you do more with less and day two

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We're gonna be talking about marketing when we surveyed the room. We saw that the majority of people needed two things

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they need help with

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Content creation and like saving time with content. That's why we did the copywriter first and second

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They need help with marketing right generating leads for the business getting past the word of mouth

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Ceiling right we had Mary on yesterday saying hey, I got these books when I go to shows

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They'll sell but like it's not really selling beyond that. How do I get beyond that?

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So if you're wondering about that beyond this, that's what we're talking about today

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And doing a way that saves us time just to recap of day one

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We did build your first foundation of an AI employee on this tool called pickaxe

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Everything that I'm showing today and yesterday. We have links for inside of our app

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It's Rainmaker fam FAM calm or find it in any app store Apple Google play

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And you can see the community see a bunch feel take the action so way to go this group has been definitely an action-taker group and

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Over here in resources. You have all the links from yesterday. So we have pickaxe. We have all these templates

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We have one-on-one sessions you can book with us, but if you haven't already

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I think there's still a handful more spots on the one-on-one

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So if you're coming in late and you want to get a one-on-one with our team

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I will put that in the chat as well. It's go.8 figure got AI slash one-on-one

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So make sure you can book that while we're getting started here

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Day two, we're gonna be going through a bunch more stuff

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You see all the links in day two and a lot of these are actually available inside the eight figure AI toolkit

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And whether you got the VIP or now I'm gonna make sure you have access to the toolkit today

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So we can go quick

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But we got started we gave you a bunch of resources yesterday

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We started building your first copywriter. You can see a bunch of people did already if I go to the community

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You know Linda you went run rent won the prize, but you also did the work yesterday. So way to go like that's awesome

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I can click on this. This is Linda's copywriter

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She built and I can chat with this and it's gonna help me write stuff like Linda. Okay, so super cool

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Look at this you even customized the photo. Let's go. That is awesome

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So way to go Linda Miguel crystal some more ronda

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Corinne you guys are all action takers and action takers are money makers. All right, so way to go

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Let's keep going. So we did that now day two. Very we're talking marketing today

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We're gonna talk about creating a marketing asset for your business tomorrow

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We're gonna be talking about actually how do we start running that marketing system?

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And I'm gonna show you something absolutely wild. We're doing an AI tomorrow now

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So make sure there tomorrow especially towards the end of the call. We have something crazy

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We're doing the AI to really help drive new business to your business

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And then day four we have a bonus day

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So if you can be here on Friday, you pledge is gonna come back. He's gonna be training on viral AI content creation

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How we go viral using AI and how we use AI to create photos videos and take some of that stuff off our plate

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That's just so time-consuming. All right, everything is in the replays. Okay, so in the app in the replays right here

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You can see day one is is there and day two. I'm not sure where it is. We're live right now

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So it should be in there. It is okay. Well, it's right there

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Okay, and if you're watching in the group, come on over to zoom

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You can just click the link right on there join us live and you can join us live. You're watching the replay awesome. Okay

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Perfect, okay, you guys ready we're gonna do two more level ups to day one real quick

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I talked I promised you guys I would do this so on day one we talked about building a copywriter and

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There's two things you could do to like level it up

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Okay, because some of you guys are saying hey, I don't really have a lot of content online

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I I don't I'm not a good copywriter like if that's you that's totally okay. This is AI, right?

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So we can do a couple things to it to make it better. Okay, there's a couple pro tips over here on the right-hand side

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I'm gonna start here you could give it more

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tool here, I'm working around my small screen. Here we go. Okay, there it is. Inside my tool

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here, so I go to agents, I go to my copywriter, I go to edit. Inside those knowledge documents,

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you can add other stuff, okay? So you can add other stuff to make it stronger, right?

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Add your website, add information about your customers. If you're on the free plan,

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you got to do it all in one document. So you could just do a new tab in that one document.

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And that's so fun. That'll make it stronger. The other thing that can make it stronger,

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maybe you're, you know, I'm not a great copywriter. I just want to be a little bit better. I want

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to have more high converting language that I'm using. You could add in some of these frameworks.

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You guys see these AIDAS before after bridge. If you haven't heard of those, they are kind of

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classic proven copywriting. That means your words are using frameworks, right?

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Before after bridge, AIDAS, these are all like kind of copywriting frameworks.

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And you don't even need to know what they are. You could just say in the little brain of this

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thing, right? The recipe, you could say in the prompt, okay? So you come down here and you just

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put it in here somewhere. You just say like, hey, make sure you use a high converting copywriting

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framework like AIDA, PAS. And if you want to know if those are just going to just go to

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chat TPT or something, say, tell me about the highest converting copywriting frameworks,

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copywriting frameworks like AIDA, yes, et cetera, okay? So you can kind of get some examples here.

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But if you're like one of the level of your copy and maybe your examples aren't that great,

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right? You might use one of these, AIDA, attention, grab the reader with a hook, interest, show them,

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you understand their problem, desire, paint the outcome, action, tell them what exactly what to do,

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right? PAS, problem, agitate solution, name the pain, agitate, and make the cost of inaction clear,

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that solution, present your product as an extent. Again, these are simple frameworks,

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you might find one you like, you also might find someone else you like, who you like their writing

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style. That's another thing you can do. So maybe you don't have a lot of content,

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but you follow a lot of people online, you're like, yeah, I really like how they write. You can

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also put their content in the brain of the tool. Now, this isn't to plagiarize and say, hey,

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make me sound exactly like this person. But it's saying, hey, I really appreciate the frameworks

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this person uses. You even could ask AI, like, tell me about the world's best copywriters, okay?

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You could just ask it for names, right? It's like, okay, here's some of the best people. David

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Ogilvy, right? Claude Hopkins, Gary Halber, I've heard of him. Eugene Swartz, kind of one of the

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OGs of the marketing space, that's from the 1900s, okay? These things, they're like, time-tested,

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proven, copywriting, copywriter frameworks, okay? So you can even just say, hey, write my stuff

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like Eugene Swartz. You might go ask Chachie Butte for some examples and see if you like it,

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then just say, hey, I want to write a little bit like this, or Dan Kennedy, or, you know,

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maybe a more modern voice that you follow online. You could just tell the tool in its brain here,

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hey, write like this person, okay? Without plagiarizing, but like, you know, use sentence

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structures and things like that, okay? All right. Boom. That's number one, okay? And number two,

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actually, I did say this. You can connect your knowledge base, right, to a dynamic source, right,

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that you update over time. That's why I do recommend doing eventually. So you just kind of in knowledge,

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instead of uploading a PDF, you can just connect it to your Google Drive or a document that's living

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on Google Drive, or if you're like a notion person, you can use notion, or maybe it's a website that's

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always up being updated, right? So one of those three places is something that's going to be

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always updated. Maybe you're a YouTuber. You could detach this even to a YouTube playlist. So like

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anytime you upload a video, it's kind of training the brain of this tool that's getting better over

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time. If you're a podcaster, you can use this RSS feed, okay? Pretty crazy. So yeah, and if you're,

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if it's saying it's maxed out how many you can upload, that means it's the plan you're on. So

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pickaxe has a couple plans. I think on the free plan, you can do one knowledge base kind of document

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here. And I think up from there, it goes up to like three, and then up from there. Like,

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so, you know, I see, you see, I have one, two, three, four, five things in here, but I'm on like

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some plan that I'm paying for, right? Because we use this a lot. All right, let's keep running. So

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that was, that was day one. I just want to show that because some of you were like, I just, you know,

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I gave it some samples of my writing, but my writing isn't like world-class writing yet. And I get that,

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you know, so that just give it examples, and it'll, it'll be pretty smart. All right.

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we're going to shift gears and go into day two okay we're going to start with just a high level

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marketing training because i think if you don't hear this first then you don't understand why

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we're even doing this in the first place um why are we even trying to figure this out in the first

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place now i know at the end of the day a lot of us would say yes i would like new customers like

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everyone here would you be okay if we brought you new business raise your hand okay yes if that's

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okay but the thing is a lot of people aren't willing to sometimes dig into the real numbers that they

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need to know if they really want to scale a business you know we've scaled multiple businesses across

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multiple industries to the tune of six seven eight figures and to do that you really have to have

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confidence on a couple things um and uh and uh i mean like every once in a while you just have

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you know right time right place and like right opportunity um right i was just listening to this

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podcast yesterday of a guy who started a um like a peptide testing company okay so you guys know

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peptides are hot right now right so he's just right time right place he kind of like started

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this a long time ago and he was in the sports world and then now he's like the go-to guy for

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testing these you know peptides to make sure they're legit right uh but it was like and he's

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getting a thousand orders a day a thousand orders a day in his website so a thousand new

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customers a day no big deal okay like uh but it's kind of like one of those things where it's like

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he doesn't do any advertising because he's just riding a trend and he's in the right place at the

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right time most of us aren't that most of us are not riding some trend in our business we're in

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industries that like have been around for a while um if you can ride a trend awesome you know like

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we're riding the ai trend a little bit um but we're you know we're doing our you know our normal

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business consulting within that space um however um uh i will say that most people just kind of live

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under the word of ceiling uh the word of ceiling word of mouth ceiling okay or i call this the word

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of mouth roof okay the word of mouth roof is essentially you know this roof over your head

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in business where you're like hey i get referrals i remember our wedding business was like yeah we

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didn't really advertise the wedding business it was kind of like every wedding leads to another

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wedding somehow it's kind of hope and prayer marketing which i do believe in but like really

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it only grew to a certain level because we were really just waiting for the next referral

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and we'd have some really low lows because we'd go into winter season and you know we'd be like oh

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shoot we're not booked up enough for this this year like and we kind of go into hustle mode at

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that point but like what do you do you know like you're kind of like asking for referrals like

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we didn't know how to really generate a customer so we would do what whatever else didn't that

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industry we'd go to like wedding uh shows like those bridal fairs and they're awful you know it's

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like ten hours straight you gotta set this beautiful booth and play wood flooring on the floor just

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to make it look awesome and then you like you generate all these leads but like none of them

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convert and like maybe you get two deals out of it right so that's the old school way um the new

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school way is actually figuring out these two numbers because if you can figure out these two

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numbers you can just be confident knowing like man i can really scan okay so write these down

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number one you need to figure out your average order value this is the first thing i want you

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to figure out in business um now if you're brand new in business and you haven't done a ton of sales

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yet your average order value is just kind of at the beginning be the the price of your product okay

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whatever you're selling the service just just call that your a of you for now but if you're a

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little more seasoned you've done some deals like you've been around a little bit you could actually

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calculate this and it's a super powerful number to know okay so how you calculate the average order

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value is you take uh the number of customers uh or sorry you take how much you've made okay how

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much you've made in the business let's just say over a period of time let's just say the last year

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or we could say the last we call it a trailing 12 month which is like from uh June uh this year

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to june of last year right so you just take a 12 month period you could do the lifetime of the

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business but it's going to be a little bit harder to calculate so i would just do kind of like the

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last 12 months okay so you say how much have i generated right so how much money have i made

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not profit just top line revenue okay so let's just say it's three hundred forty five thousand

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dollars okay then you take that top line number and you just divide it by the number of clients

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that you worked with or customers that you work with the individual ones right so like some people

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bought two or three times right some people go spot once but you're just going to take the total

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number of individual humans that you worked with and divide the big number by the little number okay

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so when you do this you actually get an AOV which is very powerful right like we have programs

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like in our world we have stuff anywhere from a dollar

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But not everyone buys a $65,000 thing

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and a lot of people buy the $1 thing,

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but I wonder what the average is, right?

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The average.

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And so when I do that math and I'm like,

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okay, like, okay, some people are buying this 15K

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and some people buying this 35K

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and some people buying the dollar and $100, right?

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And I just look at all the people and I'm like, okay,

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divide by the number of people,

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it kind of gets me my average number, right?

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For our business, it's around that.

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Like $4,000 to $6,000 range, okay?

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Depending on the timeframe I'm running, okay?

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So $4,000 to $6,000 is our average order value.

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Now, when you do this for your business,

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what this does for you,

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it gives you actually a lot of confidence knowing that,

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hey, when I bring in a deal on average,

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they're gonna spend X with me.

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I was just on a call with someone

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and I told her to do this

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because she was in the counseling business, right?

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And in the counseling business,

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and she was growing, she was hiring people,

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you know, you kind of don't track this.

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You're just kind of like, hey,

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I have these one-off sessions with people,

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some people become recurring clients

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and pay more money every time, book a lot of sessions.

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Some people work with me for years, right?

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But what if she knew in her head

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that every new client to me is worth on average this number?

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So I told her to go do this.

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I haven't heard back from her on the exact number yet.

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But let's just say her average session is like $150, okay?

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Four for a session.

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00:21:27.960 --> 00:21:32.480
And on average, people go, you know, three, four, five sessions, right?

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She might figure out what she does that.

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So she'll take her total number of revenue

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she generated for the year.

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Let's just say, I'm gonna do an easy number for me.

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It's $100,000, okay?

267
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Let's just say she generated 100,000,

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she's six-figure business in her business.

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And let's just say over that year, she worked with,

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let me see, let's say she worked with 400 clients, okay?

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400 clients in her business, okay?

272
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I don't even know the therapy business.

273
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I don't know if that's too many, okay?

274
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But let's just say she worked with, let's do less.

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Let's do 200 clients, okay?

276
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Let's do 200 clients, okay?

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So she works with 200 clients over a whole year period.

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She makes $100,000, I would take the 100,000, okay?

279
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I would divide it by the 200 clients

280
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and I would figure out on average,

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a client with me spends $500, okay?

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That's the map.

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I had to pull a day calculator for that one, okay?

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So she has this average order value.

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And now the reason why that's powerful

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is because even in her industry,

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there's so many ways that I could get a client, right?

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If she knows on average that a client,

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some people, yes, are gonna only spend $150,

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but some people are gonna spend a thousand dollars.

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And that's how you get that average.

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It's $500 of the average.

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If she knows, that's the average.

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It's a proven number based on a lot of data

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from a bigger period of time.

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It's a number you can trust.

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And then you can get really creative.

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When someone's like, hey, you wanna sponsor our 5K race,

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we'll put your logo on the back of the t-shirt.

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You know, it's just thousand dollars, right?

301
00:23:02.440 --> 00:23:05.280
Like she's probably gonna go, okay,

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am I gonna generate two clients out of this?

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'Cause I know that like on average, my clients,

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I make $500.

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So if I am not gonna generate two clients out of this,

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this is not a good deal for me, right?

307
00:23:16.040 --> 00:23:18.520
And she can say no to that 5K logo deal.

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00:23:18.520 --> 00:23:21.360
'Cause typically it doesn't bring in two clients, right?

309
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But if someone's like, hey, we got this other thing.

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It's just $100 to do this thing.

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And then she gets to be on stage and talk about her thing.

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And she knows when I'm on stage,

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I generate a lot of clients, she's gonna go, yes.

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So it helps you kind of say yes or no to the opportunities

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00:23:36.000 --> 00:23:37.640
that are gonna help market your business.

316
00:23:37.640 --> 00:23:39.640
'Cause you kind of know your number of like,

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00:23:39.640 --> 00:23:42.440
this is on average, how much I'm gonna make on the client.

318
00:23:42.440 --> 00:23:44.920
It's not a guarantee, but it helps you kind of have

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00:23:44.920 --> 00:23:49.040
that compass for like, where to spend money on advertising.

320
00:23:49.040 --> 00:23:50.440
Okay, you guys catching the concept,

321
00:23:50.440 --> 00:23:52.680
raise your hand under catching the concept, AOV.

322
00:23:52.680 --> 00:23:56.440
I'm going deep on this because I'm building something here

323
00:23:56.440 --> 00:23:57.280
for you, okay?

324
00:23:57.280 --> 00:24:00.040
So once you know the AOV, okay, and you know the AOV,

325
00:24:00.040 --> 00:24:01.120
whichever one should be able to figure that out.

326
00:24:01.120 --> 00:24:03.440
If you generate any revenue in your business,

327
00:24:03.440 --> 00:24:06.360
Mary, you take total book sales revenue

328
00:24:06.360 --> 00:24:08.760
and you just divide by how many people you've sold to.

329
00:24:08.760 --> 00:24:12.760
'Cause some people, like the daycare, by 15 units, you know?

330
00:24:12.760 --> 00:24:14.120
Some people buy one, right?

331
00:24:14.120 --> 00:24:16.520
You just kind of take that number and figure it out.

332
00:24:16.520 --> 00:24:20.200
The other number we need to know is what we call

333
00:24:20.200 --> 00:24:22.280
a CPA, okay, CPA.

334
00:24:22.280 --> 00:24:24.840
You might also hear this called the CAC.

335
00:24:24.840 --> 00:24:27.720
And this stands for cost per acquisition

336
00:24:27.720 --> 00:24:29.640
or customer acquisition costs.

337
00:24:29.640 --> 00:24:31.520
It's kind of different ways to say the same thing.

338
00:24:31.520 --> 00:24:34.320
I always say CPA, but some people say CAC.

339
00:24:34.320 --> 00:24:37.240
But this is basically how much does it cost me

340
00:24:37.240 --> 00:24:38.600
to get a customer, right?

341
00:24:38.600 --> 00:24:39.920
How much does it cost me to get a customer

342
00:24:39.920 --> 00:24:41.560
when I do have advertising?

343
00:24:41.560 --> 00:24:44.440
When I do advertising, a lot of people are not advertising

344
00:24:44.440 --> 00:24:47.600
because they kind of, one, don't know their average order value.

345
00:24:47.600 --> 00:24:50.000
And two, don't know how actually little

346
00:24:50.000 --> 00:24:51.320
they can spend to get a customer

347
00:24:51.320 --> 00:24:54.520
because they haven't really taken a step into that territory.

348
00:24:54.520 --> 00:24:59.520
And so if you want to really scale beyond 10 game months,

349
00:25:02.700 --> 00:25:04.000
Like if you really want to do that,

350
00:25:04.000 --> 00:25:05.680
you've got to know these two numbers.

351
00:25:05.680 --> 00:25:08.840
And literally all you have to do is get this one

352
00:25:08.840 --> 00:25:10.600
on the right, cost per acquisition,

353
00:25:10.600 --> 00:25:12.800
the cost it costs you to get a customer

354
00:25:12.800 --> 00:25:14.800
underneath your average order value.

355
00:25:14.800 --> 00:25:16.520
You've got to just get it like, you know,

356
00:25:16.520 --> 00:25:18.640
what's that, what do they call that sign?

357
00:25:18.640 --> 00:25:21.040
The less than sign, okay?

358
00:25:21.040 --> 00:25:25.600
So average order value greater than CPA.

359
00:25:25.600 --> 00:25:26.440
That's the formula.

360
00:25:26.440 --> 00:25:29.120
That's what we call the scaling formula.

361
00:25:29.120 --> 00:25:31.160
And if you like know that, man,

362
00:25:31.160 --> 00:25:35.960
I could spend $100 and get a $500 customer on average.

363
00:25:35.960 --> 00:25:38.720
Like how many hundred dollars are you gonna spend?

364
00:25:38.720 --> 00:25:40.680
If you have a vending machine and you put in $1,

365
00:25:40.680 --> 00:25:42.040
five dollars, come out, how many dollars

366
00:25:42.040 --> 00:25:43.640
will you put into that machine?

367
00:25:43.640 --> 00:25:46.880
The problem is most people don't ever take the time

368
00:25:46.880 --> 00:25:48.840
to figure out the machine, right?

369
00:25:48.840 --> 00:25:50.600
And that's why you guys are here on day two and day three.

370
00:25:50.600 --> 00:25:53.520
We're gonna figure out the machine at our least start, okay?

371
00:25:53.520 --> 00:25:55.360
So those are the two numbers you need to know of scale.

372
00:25:55.360 --> 00:25:58.840
Now we have a cool little scaling calculator.

373
00:25:58.840 --> 00:26:01.000
If you wanna play with it later,

374
00:26:01.000 --> 00:26:04.080
you can, it's in the app, okay?

375
00:26:04.080 --> 00:26:05.960
So it's in the app, resources.

376
00:26:05.960 --> 00:26:10.360
It's called the scaling calculator somewhere.

377
00:26:10.360 --> 00:26:11.360
I'll find it.

378
00:26:11.360 --> 00:26:12.200
It's in here.

379
00:26:12.200 --> 00:26:14.840
There it is, the scaling equation, okay?

380
00:26:14.840 --> 00:26:16.200
So you can go play with that if you want.

381
00:26:16.200 --> 00:26:18.680
And it is a cool little calculator

382
00:26:18.680 --> 00:26:22.600
that helps you kind of see how your business can scale

383
00:26:22.600 --> 00:26:24.520
when you really do figure this out.

384
00:26:24.520 --> 00:26:26.480
But I did make one other promise for today,

385
00:26:26.480 --> 00:26:28.840
which was I'm gonna show you

386
00:26:28.840 --> 00:26:31.680
what we call the stupid, simple number one place

387
00:26:31.680 --> 00:26:34.160
in your business to focus next to double your results,

388
00:26:34.160 --> 00:26:36.280
even if you change nothing else.

389
00:26:36.280 --> 00:26:38.720
This is a catchy, this is a catchy sentence right here.

390
00:26:38.720 --> 00:26:40.960
Who wants to know the stupid, simple number one place

391
00:26:40.960 --> 00:26:43.600
in your business to focus on next to double your results,

392
00:26:43.600 --> 00:26:45.240
even if you change nothing else

393
00:26:45.240 --> 00:26:48.400
and why this scaling calculator matters, okay?

394
00:26:48.400 --> 00:26:53.840
Who here is in business?

395
00:26:53.840 --> 00:26:56.640
And it's kind of like always like, where do I focus?

396
00:26:56.640 --> 00:26:57.960
If you're like, where do I focus?

397
00:26:57.960 --> 00:27:01.040
Like where do I put my energy, you know, into something?

398
00:27:01.040 --> 00:27:02.480
I'm gonna make it really simple for you.

399
00:27:02.480 --> 00:27:05.160
This is a concept we teach in our business accelerator

400
00:27:05.160 --> 00:27:09.480
and why we've engineered that program to do what it does.

401
00:27:09.480 --> 00:27:11.200
And the answer to this question,

402
00:27:11.200 --> 00:27:16.120
this number one place to focus is what we call earlier, okay?

403
00:27:16.120 --> 00:27:19.160
Earlier, I actually don't have a slide for it.

404
00:27:19.160 --> 00:27:21.320
I thought I had a cool slide that said the word earlier,

405
00:27:21.320 --> 00:27:24.480
but I don't, but if you're writing notes down,

406
00:27:24.480 --> 00:27:25.560
write down the word earlier.

407
00:27:25.560 --> 00:27:27.580
I'm gonna explain what I mean.

408
00:27:27.580 --> 00:27:32.580
Okay, why I'm saying earlier, focus earlier,

409
00:27:32.580 --> 00:27:37.880
is because every business has, let's see,

410
00:27:37.880 --> 00:27:40.360
can I do a whiteboard on Zoom?

411
00:27:40.360 --> 00:27:42.400
Can you guys see a whiteboard?

412
00:27:42.400 --> 00:27:44.880
If I do this, can you guys see this?

413
00:27:44.880 --> 00:27:46.080
Does it look like white?

414
00:27:46.080 --> 00:27:47.040
(laughs)

415
00:27:47.040 --> 00:27:48.160
Can you guys, yeah?

416
00:27:48.160 --> 00:27:50.320
- Yes. - Yes, okay, okay.

417
00:27:50.320 --> 00:27:51.160
Thank you, okay.

418
00:27:51.160 --> 00:27:56.000
So every business has a funnel, okay?

419
00:27:56.000 --> 00:27:59.600
A funnel, a customer acquisition funnel of some sort.

420
00:27:59.600 --> 00:28:02.280
Now you may have heard of funnels like online funnels,

421
00:28:02.280 --> 00:28:05.680
but like even local businesses have a funnel, right?

422
00:28:05.680 --> 00:28:07.400
You have something that happens here

423
00:28:07.400 --> 00:28:09.440
where there's a lot of people,

424
00:28:09.440 --> 00:28:11.520
and then the less people make it to the next step,

425
00:28:11.520 --> 00:28:14.320
and the less people make it to the next step.

426
00:28:14.320 --> 00:28:17.240
Okay, so like let's just use a local business for example.

427
00:28:17.240 --> 00:28:20.720
You know, maybe you have, oh, it's so hard to do this

428
00:28:20.720 --> 00:28:22.480
with a trackpad, okay?

429
00:28:22.480 --> 00:28:27.520
10,000 people drive by your store every day, okay?

430
00:28:27.520 --> 00:28:28.600
You're on a busy road,

431
00:28:28.600 --> 00:28:30.720
and 10,000 people drive by every day, right?

432
00:28:30.720 --> 00:28:33.320
A thousand of those people, right?

433
00:28:33.320 --> 00:28:35.280
Oh my gosh, it's so tricky.

434
00:28:35.280 --> 00:28:37.080
It's like a finger workout.

435
00:28:37.080 --> 00:28:40.080
Okay, a thousand of those people notice your sign

436
00:28:40.080 --> 00:28:41.840
that you have, okay?

437
00:28:41.840 --> 00:28:46.280
Of those 1,000 people, 100 people come in, okay?

438
00:28:46.280 --> 00:28:49.280
Of those people, 10 people,

439
00:28:49.280 --> 00:28:52.920
like maybe book a time with you or pick up a item,

440
00:28:52.920 --> 00:28:54.800
like they kind of like add something to cart,

441
00:28:54.800 --> 00:28:55.640
it depends on the business,

442
00:28:55.640 --> 00:28:58.360
but let's just say they inquire for more information,

443
00:28:58.360 --> 00:28:59.960
and of those people, I don't know,

444
00:28:59.960 --> 00:29:02.240
two become deals, right?

445
00:29:02.240 --> 00:29:03.880
Maybe this is like an insurance business, okay?

446
00:29:03.880 --> 00:29:05.720
So it's like 10,000 people drive by,

447
00:29:05.720 --> 00:29:07.160
a thousand people see a sign.

448
00:29:07.160 --> 00:29:09.320
You know, there's a hundred kind of inquiry,

449
00:29:09.320 --> 00:29:10.840
that would be a lot for insurance business,

450
00:29:10.840 --> 00:29:12.880
but let's just say there's 100 inquiries, right?

451
00:29:12.880 --> 00:29:14.040
10 of them book calls,

452
00:29:14.040 --> 00:29:15.880
and then two of them become deals, okay?

453
00:29:15.880 --> 00:29:18.000
You guys can see like this works in any business.

454
00:29:18.000 --> 00:29:20.840
That's a local business, online business, you know,

455
00:29:20.840 --> 00:29:25.840
like let's say 10,000 people see your social media posts, right?

456
00:29:25.840 --> 00:29:30.600
Of those people, 1,000 people like click.

457
00:29:30.600 --> 00:29:31.760
This would be a pretty hot post,

458
00:29:31.760 --> 00:29:33.560
if 1,000 people clicked your page.

459
00:29:33.560 --> 00:29:37.120
Of those people, 100 people opt in or book a call,

460
00:29:37.120 --> 00:29:39.440
or raise their hand, give you their information,

461
00:29:39.440 --> 00:29:41.560
of those people, 10 people become deals, right?

462
00:29:41.560 --> 00:29:42.760
I just skipped that step.

463
00:29:42.760 --> 00:29:45.000
Okay, so do you guys see this kind of funnel concept?

464
00:29:45.000 --> 00:29:48.240
This happens across the board in every business.

465
00:29:48.240 --> 00:29:51.320
There is a funnel, and most people aren't tracking it, okay?

466
00:29:51.320 --> 00:29:53.880
They're not really tracking those steps.

467
00:29:53.880 --> 00:29:58.080
Why I talk about the number one place to focus

468
00:29:58.080 --> 00:30:00.280
is really because if you focus,

469
00:30:05.920 --> 00:30:10.640
Randy doesn't care Randy doesn't care okay um I think he's talking to somebody else

470
00:30:10.640 --> 00:30:16.800
because he should care about his marketing and earlier in his business okay all right let

471
00:30:16.800 --> 00:30:21.280
me go back to the whiteboard for just a second because I want to just show me my concept here okay

472
00:30:21.280 --> 00:30:29.680
more screens oh no files whiteboard okay there it is okay so um okay can you guys see that

473
00:30:30.000 --> 00:30:35.040
so if you're thinking about where to focus in your business to double your results

474
00:30:35.040 --> 00:30:40.560
with one change okay sometimes you see all the stuff online it's like oh my gosh you need to

475
00:30:40.560 --> 00:30:45.040
fix your close rate or something like that right like you need to get better at sales and you're

476
00:30:45.040 --> 00:30:50.720
like focusing down here right or oh you need to get better at you know booking calls or or you

477
00:30:50.720 --> 00:30:56.000
need to get better at getting opt-ins right so the thing is if you think about this like a funnel

478
00:30:56.000 --> 00:31:04.880
right this is math okay if you double something up here at the top okay um or earliest that you

479
00:31:04.880 --> 00:31:11.040
have control over it has a ripple effect down okay if I um I can't double how many people drive

480
00:31:11.040 --> 00:31:18.400
by my store okay but maybe this sign I have outside okay this sign it I could get noticed by more

481
00:31:18.400 --> 00:31:24.880
people why do you think they hire people to like flip those signs right if I can get two times more

482
00:31:24.880 --> 00:31:30.640
people to notice this thing then basically that 2x goes ripples down through the funnel so now you

483
00:31:30.640 --> 00:31:35.520
have 200 which I can't I can't do this with my finger but you have 200 people here you have 20

484
00:31:35.520 --> 00:31:41.760
people here you have four people here you literally just doubled your results with one simple change

485
00:31:41.760 --> 00:31:47.600
you changed something earlier and it had this ripple effect down okay with uh online right it

486
00:31:47.600 --> 00:31:52.640
might be an ad it might be the ad you put it out there or the lead magnet right the lead

487
00:31:52.640 --> 00:31:56.400
magnet is a thing that you initially put out there to get real raise your hand if you can

488
00:31:56.400 --> 00:32:00.960
crack that code to make that thing super hot you double the amount of people that come in there

489
00:32:00.960 --> 00:32:04.160
it doubles everything else in your business without changing anything else without getting

490
00:32:04.160 --> 00:32:08.320
better at sales without changing any of your systems it literally will just double everything

491
00:32:08.320 --> 00:32:15.680
down below um if you do it right okay so a long explanation but I want to make sure you guys are

492
00:32:15.680 --> 00:32:19.360
catching this concept because that's why we're going to focus on what we're about to focus on

493
00:32:19.360 --> 00:32:23.760
and you can literally play around with the numbers in the scaling equation and see this

494
00:32:23.760 --> 00:32:28.000
like play with stuff up here you know like if you put in your average order value here

495
00:32:28.000 --> 00:32:32.800
uh and you put in some of your stuff if you just like increase our click-through rate that means

496
00:32:32.800 --> 00:32:37.200
the amount of people who click our thing when they see it online that's like seeing my signing

497
00:32:37.200 --> 00:32:42.560
and coming in to the to the my my store it's like online version of that I just double

498
00:32:42.560 --> 00:32:47.120
the click-through rate you can see like up here you know the annual profit doubles like it's just

499
00:32:47.120 --> 00:32:53.440
crazy right so anyways go play with that later um and this is why we're going to talk about what

500
00:32:53.440 --> 00:32:59.200
we're talking about today because in your business uh local business or online business I think

501
00:32:59.200 --> 00:33:04.880
one of the number one things you could focus on is creating a hot lead magnet a hot lead magnet a

502
00:33:04.880 --> 00:33:09.920
lead magnet is something that gets your ideal customers to raise their hand online and say

503
00:33:09.920 --> 00:33:19.280
I am your ideal customer right um uh like a lead magnet I remember um uh I remember seeing

504
00:33:19.280 --> 00:33:25.200
an ad when I was in a smaller town and it was like a local chiropractor okay and his ad was like

505
00:33:25.200 --> 00:33:30.880
uh it wasn't about getting your back adjusted it was about it was about back pain but it was about

506
00:33:30.880 --> 00:33:37.120
getting a free massage okay so he was doing this whole like get a free you know hey experience your

507
00:33:37.120 --> 00:33:43.920
back pain come get a free massage and a consultation with this chiropractic service right so free

508
00:33:43.920 --> 00:33:50.640
massage is a little higher hotter of an offer than um you know just a consultation for chiropractic

509
00:33:50.640 --> 00:33:56.880
right this guy's getting tons of leads uh doing these free you know uh massage but he's also wanting

510
00:33:56.880 --> 00:34:01.360
to attract his ideal care uh customer so that's why it was all about back pain right it was all

511
00:34:01.360 --> 00:34:05.280
about back pain and all this stuff so he knew he could study that it wasn't just come get a free

512
00:34:05.280 --> 00:34:09.520
massage if you like massages right it was like if you have this specific back pain problem

513
00:34:09.520 --> 00:34:14.159
we would do a 30 minute free massage and i'll do the consultation with you right so i was

514
00:34:14.159 --> 00:34:17.920
generating leads for him all day so coming up with a hot idea like that that's a congruent

515
00:34:17.920 --> 00:34:23.360
with your back end thing you're doing but attract your ideal fit person um this this is the key

516
00:34:23.360 --> 00:34:30.400
and with the power of AI we can do stuff at another level now right like we can do stuff at a whole

517
00:34:30.400 --> 00:34:36.639
another level with AI where we can create stuff that feels very very valuable like we can create

518
00:34:36.639 --> 00:34:42.880
a software like this whole software is created with AI you know and this is a lead magnet eight

519
00:34:42.880 --> 00:34:49.120
fig AI is a lead magnet to bring our right fit people in who want to do AI for business right

520
00:34:49.120 --> 00:34:55.360
which is what our programs are helping them with so it this feels just a lot more valuable than just

521
00:34:55.360 --> 00:35:01.360
like a PDF right you guys have all seen um hey get my sweet

522
00:35:02.800 --> 00:35:04.960
give me your phone number, your email, get my e-book.

523
00:35:04.960 --> 00:35:07.960
Like I feel like that's kind of marketing from the past now.

524
00:35:07.960 --> 00:35:10.440
Because now, I mean, there's so many AI tools

525
00:35:10.440 --> 00:35:12.480
that we can just make something amazing.

526
00:35:12.480 --> 00:35:16.120
We can make a software, we can make an interactive experience,

527
00:35:16.120 --> 00:35:18.600
we can make a pickaxe, right?

528
00:35:18.600 --> 00:35:22.360
So I don't know if you had to choose example one or example two,

529
00:35:22.360 --> 00:35:26.120
hey, get my e-book about how to increase your AOV, right?

530
00:35:26.120 --> 00:35:27.400
I just talked about AOV.

531
00:35:27.400 --> 00:35:31.480
Or, hey, install this AI agent who will 2x your AOV in six easy

532
00:35:31.480 --> 00:35:34.560
steps, like which one of these are you opting into, right?

533
00:35:34.560 --> 00:35:39.280
Like right now, AI's hot, and this is just like feels so much more valuable.

534
00:35:39.280 --> 00:35:42.280
Which one of these feels more expensive, this one, right?

535
00:35:42.280 --> 00:35:45.280
And if you do something that feels expensive and you give away for free,

536
00:35:45.280 --> 00:35:46.680
that's a great lead magnet, right?

537
00:35:46.680 --> 00:35:47.760
That's a great lead magnet.

538
00:35:47.760 --> 00:35:49.760
So that's what we're going to be talking about today.

539
00:35:49.760 --> 00:35:53.400
Again, building on this concept of one, earlier is better,

540
00:35:53.400 --> 00:35:56.960
two, we can use AI to do it, and three, why are we doing this?

541
00:35:56.960 --> 00:36:00.720
We're going to do this so we can figure out what's your actual cost of acquisition.

542
00:36:00.720 --> 00:36:03.320
And hopefully get it to a place where it's really low, okay?

543
00:36:03.320 --> 00:36:07.120
I remember one of our clients, they just did a giveaway of their product.

544
00:36:07.120 --> 00:36:11.160
If you're an e-commerce business owner, this is a great, this is a great lead magnet.

545
00:36:11.160 --> 00:36:16.320
Do a giveaway of your actual product because who opts in to the giveaway of that product?

546
00:36:16.320 --> 00:36:18.280
Probably people that want the product, right?

547
00:36:18.280 --> 00:36:21.440
It's like pretty congruent with the back end.

548
00:36:21.440 --> 00:36:25.320
This company was a dog treat company and they sell all natural,

549
00:36:25.320 --> 00:36:26.920
clean, ingredient dog treats, okay?

550
00:36:26.920 --> 00:36:32.920
So who opts in to a giveaway that wanted a annual supply of a all natural,

551
00:36:32.920 --> 00:36:34.840
clean, ingredient dog treat, right?

552
00:36:34.840 --> 00:36:36.760
Do cat owners opt into that?

553
00:36:36.760 --> 00:36:38.920
Do people who like chemicals?

554
00:36:38.920 --> 00:36:44.080
I mean, no, it's like their ideal fit person is opting into that.

555
00:36:44.080 --> 00:36:48.440
They got 30 cent leads, okay, on this campaign, 30 cents, okay?

556
00:36:48.440 --> 00:36:54.680
So every lead person raising him ideal potential fit customer was 30 cents.

557
00:36:54.680 --> 00:36:59.200
So they spent like $100 and had like 300 leads come in.

558
00:36:59.200 --> 00:37:00.200
Actually, no, that's wrong.

559
00:37:00.200 --> 00:37:04.120
They spent 300 dollars and had 1,000 leads come in over this campaign, okay?

560
00:37:04.120 --> 00:37:05.880
So crazy, right?

561
00:37:05.880 --> 00:37:09.480
And then now they built a big email list and they're just marketing to that list

562
00:37:09.480 --> 00:37:13.040
with every holiday and with everything and driving traffic back to their website.

563
00:37:13.040 --> 00:37:16.280
So if you can find a hot lead magnet, sometimes a giveaway,

564
00:37:16.280 --> 00:37:20.960
sometimes it's just a free, cool thing you make like an AI tool about to show you

565
00:37:20.960 --> 00:37:25.520
that's going to attract your ideal fit person, like that could be awesome, right?

566
00:37:25.520 --> 00:37:31.360
I'm thinking Mary for you, you know, we were talking about selling to mom

567
00:37:31.360 --> 00:37:33.680
and pop book shops, right?

568
00:37:33.680 --> 00:37:37.440
So mom and pop book shops, like kind of children stores, right?

569
00:37:37.440 --> 00:37:42.160
They're not the big box Barnes and Nobles, but they're like the children's kind of stores

570
00:37:42.160 --> 00:37:43.760
that have those niche kind of books.

571
00:37:43.760 --> 00:37:45.360
I've been to a million of them, right?

572
00:37:45.360 --> 00:37:47.800
So Mary's a author, children's book author.

573
00:37:47.800 --> 00:37:51.320
So what for them would be attractive, right?

574
00:37:51.320 --> 00:37:55.640
I'm not talking about like, so it's funny because like sometimes we think about attracting

575
00:37:55.640 --> 00:37:57.600
the person who's going to buy the book, right?

576
00:37:57.600 --> 00:37:59.440
What stack could be something you build?

577
00:37:59.440 --> 00:38:03.320
But what if you just attract the person who's going to buy 10 books, 20 books?

578
00:38:03.320 --> 00:38:10.400
You know, what if you had some sort of reebie around, you know, here's the top 10 books

579
00:38:10.400 --> 00:38:14.840
to make sure you don't have in your children's books tomorrow.

580
00:38:14.840 --> 00:38:19.400
Like here's the, here's the 10 banned books that no children's stores should sell.

581
00:38:19.400 --> 00:38:21.480
Again, I don't like that angle as much for you.

582
00:38:21.480 --> 00:38:23.640
It doesn't sound like your vibe, but man, that's a catchy thing.

583
00:38:23.640 --> 00:38:26.040
I found a bookstore and I'm like, oh, what is this?

584
00:38:26.040 --> 00:38:29.040
The banned books, I don't want to be on the, I don't want, you know, and then it's like,

585
00:38:29.040 --> 00:38:30.480
and then also here's our recommendations.

586
00:38:30.480 --> 00:38:34.440
There's 10 books you recommend and yours is on that list, you know.

587
00:38:34.440 --> 00:38:36.040
So sometimes we take an angle like that.

588
00:38:36.040 --> 00:38:40.040
That's like kind of controversial and it's like, oh my gosh, I'm going to know the same.

589
00:38:40.040 --> 00:38:44.800
Or it could be like, here's the top rated books that you haven't heard of, you know,

590
00:38:44.800 --> 00:38:47.760
that will increase your sales, right?

591
00:38:47.760 --> 00:38:50.800
What are those, what are the, what does that customer want?

592
00:38:50.800 --> 00:38:52.160
They want more sales.

593
00:38:52.160 --> 00:38:54.000
They want more sales for the business.

594
00:38:54.000 --> 00:39:00.960
So here's the, here's the five children's books that are proven to increase sales, right?

595
00:39:00.960 --> 00:39:04.240
For your, for your business, right?

596
00:39:04.240 --> 00:39:06.480
And you could probably find, use AI to find that data.

597
00:39:06.480 --> 00:39:09.680
You could literally just find some of the best selling books and be like, hey,

598
00:39:09.680 --> 00:39:13.280
make sure you stock these books because they just proven to sell, you know.

599
00:39:13.280 --> 00:39:19.120
And also, by the way, here's an up and coming title that's going to be the next, you know,

600
00:39:19.120 --> 00:39:20.000
llama llama, right?

601
00:39:20.000 --> 00:39:21.920
But now, and it's your book, right?

602
00:39:21.920 --> 00:39:25.040
Okay, so there's an example from, from the room.

603
00:39:25.040 --> 00:39:28.240
But I want to hear from you guys because we're going to build some of these things.

604
00:39:28.240 --> 00:39:29.920
Tell me about your business in the chat.

605
00:39:29.920 --> 00:39:34.880
Okay, so tell me who you serve, like what, what's your product and who do you serve?

606
00:39:34.880 --> 00:39:38.480
If you can do it short, you know, Mary, I know, I know you because you were on yesterday.

607
00:39:38.480 --> 00:39:42.720
Um, Sherry, you said, hey, I run a Bible reading sharing group with Telegram,

608
00:39:42.720 --> 00:39:46.320
with a bunch of features, weekly themes, verse, memorization, music.

609
00:39:46.320 --> 00:39:48.800
Awesome. Miguel said real estate, so be more specific.

610
00:39:48.800 --> 00:39:52.960
Miguel, you sell real estate, like you're an agent or you're wholesaling,

611
00:39:52.960 --> 00:39:54.720
tell me like the niche you're in real estate.

612
00:39:54.720 --> 00:39:59.840
Commercial residential, Samara builds websites as logo animation.

613
00:40:04.720 --> 00:40:10.000
We're going to choose one of these. We're going to build live. Okay. Peter's got the insurance

614
00:40:10.000 --> 00:40:16.480
agency. That's right. Nice. And then Peter, remind me, what a niche in insurance. Is it all

615
00:40:16.480 --> 00:40:21.840
kind of insurance? Is it business? Is it home? Kind of give me more specifics. Okay. Michelle

616
00:40:21.840 --> 00:40:29.360
said, e-commerce business that sells carbon and outdoor stuff. Awesome. Very cool. Stephanie says,

617
00:40:29.360 --> 00:40:36.320
I create a activation music. What? Okay. That sounds awesome. Okay. Done that. Said business

618
00:40:36.320 --> 00:40:43.200
operations strategist. Cool. I like that. Okay. Speaking my language. Okay. Linda, community

619
00:40:43.200 --> 00:40:48.560
focused on healing growth connection, personal transformation. Delilah said, AI social media

620
00:40:48.560 --> 00:40:53.120
management. That's right. We talked about that one. Okay. Lily said, for resistant

621
00:40:53.840 --> 00:40:59.760
loungewear for pet parents. Whoa, that's a niche. That's cool. I like that loungewear. That's

622
00:40:59.760 --> 00:41:04.880
very resistant for pet parents. So their dog hair doesn't stick all over them. Very cool. Okay.

623
00:41:04.880 --> 00:41:09.440
Keep going, you guys. Keep going. Okay. I'm going to share my slides. I'm going to come back to it.

624
00:41:09.440 --> 00:41:16.000
Okay. Boom. Boom. Okay. Here we go. So what we're going to do today is we're going to actually

625
00:41:16.000 --> 00:41:24.080
use the skill set from yesterday to build something over here on this side, an AI powered agent for

626
00:41:24.080 --> 00:41:31.280
an ASI. I'm getting my words confused. We're going to build an AI marketing asset for your

627
00:41:31.280 --> 00:41:36.640
business. Okay. Natasha said, life coaching for burnt out professionals. That's cool.

628
00:41:36.640 --> 00:41:42.640
Currents and encouraging grandparents raising credential. Okay. So here's what we're going to

629
00:41:42.640 --> 00:41:48.960
do. We're going to deep dive into the same exact marketing strategies that that we use to build

630
00:41:48.960 --> 00:41:55.920
a big AI. Okay. So eight fig.ai is a lead magnet. It is also generating monthly recurring revenue,

631
00:41:55.920 --> 00:42:02.000
which is kind of cool. Okay. But it's a lead magnet. We created this as a lead magnet to generate

632
00:42:02.000 --> 00:42:10.000
leads for our real in-depth program, which is our AI business accelerator. Okay. And this is

633
00:42:10.000 --> 00:42:18.320
created on pickaxe, which we showed you. Okay. And that tool itself is scaled to, it's just over 20,

634
00:42:18.320 --> 00:42:25.760
I think, $5,000 a month right now. And it's been about eight or nine months maybe. Okay. I'm also

635
00:42:25.760 --> 00:42:30.400
going to give you today a sneak peek into what we teach in our business accelerator. We actually

636
00:42:30.400 --> 00:42:35.520
spent the first 14 days on this in the business accelerator. The business accelerator is like a

637
00:42:35.520 --> 00:42:40.480
full 10 week process to really help you with the marketing and the systems of your business and

638
00:42:40.480 --> 00:42:46.160
in implementing AI in those two things. So generating leads and then freeing up time in your business.

639
00:42:46.160 --> 00:42:50.160
So most people in the room probably need one of those two things, if not both. And so that's

640
00:42:50.160 --> 00:42:54.320
what that 10 week program does. And what I'm going to show you, like, I just have to do this

641
00:42:54.320 --> 00:43:00.000
disclaimer, right? We normally spend 14 days on. So I'm going to do it in the next 30 minutes.

642
00:43:00.000 --> 00:43:04.640
So it's going to go quick. But like, if you like the sample here, consider getting the whole

643
00:43:04.640 --> 00:43:12.640
bag. Okay, we gave that Costco analogy earlier. So I would recommend it for the next 30 minutes.

644
00:43:12.640 --> 00:43:17.680
So again, take some notes, watch closely, and then come back and build later. Because most

645
00:43:17.680 --> 00:43:21.680
people, I don't think we'll be able to keep up as I'm going. I want you to just like watch

646
00:43:21.680 --> 00:43:25.680
where I'm clicking, listen to the steps. And then especially if you're VIP, you're going to have

647
00:43:25.680 --> 00:43:29.120
the workbook two weeks ago, step by step, and then you can also come back through the replay.

648
00:43:29.120 --> 00:43:33.840
Okay. Yeah, the replay. Okay, I see you guys continuing to drop and stuff in the chat. That's

649
00:43:33.840 --> 00:43:38.800
awesome. Stacy helps entrepreneurs, ministries, non-profits, athletes, and purpose-driven

650
00:43:38.800 --> 00:43:44.000
organizations turn their ideas and impact with systems. Very cool. I love it. Delilah,

651
00:43:44.000 --> 00:43:49.360
Karen, okay, sweet. So what we're going to do here is we're going to do a little stretch. Okay,

652
00:43:49.360 --> 00:43:53.280
everyone do a little stretch because we are going to build, we're going to build on pickaxe.

653
00:43:53.280 --> 00:43:58.880
And we're going to build using a similar skill set that we built yesterday, right? We built an

654
00:43:58.880 --> 00:44:03.440
internal tool yesterday. This is an external tool. It's something we're going to use for marketing.

655
00:44:04.400 --> 00:44:08.560
Okay, everyone stretch that. Okay, so what we're going to do, we're actually going to use

656
00:44:08.560 --> 00:44:14.400
8-fig AI to speed up a lot of this. So if you haven't already gotten 8-fig AI, that means

657
00:44:14.400 --> 00:44:20.320
you're a VIP. If you got the VIP, awesome. You got it for a dollar and you got a 21-day trial.

658
00:44:20.320 --> 00:44:25.680
And then it's just $29 a month if you want to keep using it. If you haven't gotten it yet,

659
00:44:25.680 --> 00:44:30.000
I'm also just going to give you a free trial of this. It's a little bit shorter, I believe.

660
00:44:30.000 --> 00:44:33.600
But I'm going to put this in the chat just so you don't fall behind. Okay, so I put that in the

661
00:44:33.600 --> 00:44:38.000
chat. There's a link here. It's also in the resources. Just get on the free trial of this thing,

662
00:44:38.000 --> 00:44:43.200
at least for the challenge, just so you can use it because it's going to speed up our day to day.

663
00:44:43.200 --> 00:44:48.480
Okay, in the first tool, we're going to go to, we're going to actually go through step by step.

664
00:44:48.480 --> 00:44:53.520
The first tool we're going to go to is actually inside of our toolkit. Okay, it's called the

665
00:44:53.520 --> 00:44:59.760
digital product creator. It's the instant digital product creator. Now, we've helped actually,

666
00:45:03.400 --> 00:45:05.560
A lot of them are digital businesses now

667
00:45:05.560 --> 00:45:09.200
where they're using a digital product as their front end.

668
00:45:09.200 --> 00:45:10.400
Okay.

669
00:45:10.400 --> 00:45:11.600
And so the brain of this tool,

670
00:45:11.600 --> 00:45:13.880
you guys know how the tools work now,

671
00:45:13.880 --> 00:45:16.500
it's built on a lot of the data of these launches.

672
00:45:16.500 --> 00:45:18.760
So it's just really good at coming up with ideas

673
00:45:18.760 --> 00:45:23.760
on potential lead magnets, right, for your business.

674
00:45:23.760 --> 00:45:27.700
Now you might have an idea right now, which is awesome,

675
00:45:27.700 --> 00:45:29.320
but I would encourage you to go to this tool

676
00:45:29.320 --> 00:45:31.300
and just kind of see what it comes up with.

677
00:45:31.300 --> 00:45:33.460
Okay. So let me look through the chat here.

678
00:45:33.460 --> 00:45:35.320
I'm going to just choose one of these kind of random way

679
00:45:35.320 --> 00:45:36.680
to go after, okay.

680
00:45:36.680 --> 00:45:39.160
Let's see.

681
00:45:39.160 --> 00:45:41.980
And I want to make sure, oops, oops, they're on camera here.

682
00:45:41.980 --> 00:45:44.560
Let me see.

683
00:45:44.560 --> 00:45:46.480
Okay.

684
00:45:46.480 --> 00:45:48.920
(indistinct)

685
00:45:48.920 --> 00:45:51.000
Okay.

686
00:45:51.000 --> 00:45:53.040
So I see,

687
00:45:53.040 --> 00:45:58.560
I see Stacy.

688
00:45:58.560 --> 00:46:01.160
Okay, Stacy's on camera and you posted this long one, right?

689
00:46:01.160 --> 00:46:02.000
Okay.

690
00:46:02.000 --> 00:46:04.560
So you help entrepreneurs, ministries, non-profits,

691
00:46:04.560 --> 00:46:07.040
athletes, and person, organizations turn the ideas

692
00:46:07.040 --> 00:46:09.280
into impactful systems that serve you well.

693
00:46:09.280 --> 00:46:10.880
We help clients simplify operations,

694
00:46:10.880 --> 00:46:13.080
strengthen the online presence, grow their influence

695
00:46:13.080 --> 00:46:14.760
through website development, app creation,

696
00:46:14.760 --> 00:46:16.400
business optimization.

697
00:46:16.400 --> 00:46:17.240
Okay.

698
00:46:17.240 --> 00:46:18.080
And they help visitors move

699
00:46:18.080 --> 00:46:21.600
from over on to organization tools, technology support.

700
00:46:21.600 --> 00:46:24.400
Stacy, are you cool if we use you as an example today?

701
00:46:24.400 --> 00:46:25.680
- I can.

702
00:46:25.680 --> 00:46:26.600
- Okay, cool.

703
00:46:26.600 --> 00:46:27.720
You've been really engaged.

704
00:46:27.720 --> 00:46:28.880
And I love that.

705
00:46:28.880 --> 00:46:31.160
So I may have some questions for you.

706
00:46:31.160 --> 00:46:34.080
And what I'm gonna do is I'm gonna kind of do it for you,

707
00:46:34.080 --> 00:46:35.440
but I'm gonna encourage you to come back

708
00:46:35.440 --> 00:46:36.400
and basically do it again.

709
00:46:36.400 --> 00:46:37.680
Because if I just, you know,

710
00:46:37.680 --> 00:46:40.520
can do the fish and I'm not teaching you to fish, you know?

711
00:46:40.520 --> 00:46:42.280
So I want you to come back and do this

712
00:46:42.280 --> 00:46:44.880
'cause I'm gonna do like, for lack of better terms,

713
00:46:44.880 --> 00:46:46.600
I'm gonna do like the half-assed version

714
00:46:46.600 --> 00:46:48.440
because I'm going quick.

715
00:46:48.440 --> 00:46:50.160
I'm gonna give you some cool ideas,

716
00:46:50.160 --> 00:46:52.800
but we might just skip ahead and be like, okay, like,

717
00:46:52.800 --> 00:46:55.800
Stacy will come back into this and go way deeper on this

718
00:46:55.800 --> 00:46:57.000
'cause you even did in the chat.

719
00:46:57.000 --> 00:46:58.680
Like you have a lot of stuff.

720
00:46:58.680 --> 00:47:00.360
So I would say first question,

721
00:47:00.360 --> 00:47:03.120
if you guys are watching and you're kind of like Stacy,

722
00:47:03.120 --> 00:47:05.680
like Stacy helps entrepreneurs, ministries,

723
00:47:05.680 --> 00:47:09.280
nonprofits, athletes, and purpose-driven organizations,

724
00:47:09.280 --> 00:47:11.520
that's five way different audiences.

725
00:47:11.520 --> 00:47:13.440
And I'll tell you guys one thing,

726
00:47:13.440 --> 00:47:17.160
we are kind of preparing today for tomorrow,

727
00:47:17.160 --> 00:47:22.160
which is using the number one AI marketing platform

728
00:47:22.160 --> 00:47:25.440
that knows a lot about all of us and it's meta.

729
00:47:25.440 --> 00:47:28.920
That's how a lot of you guys found us was Facebook.

730
00:47:28.920 --> 00:47:31.600
Now, if we say, hey, this tool's for entrepreneurs,

731
00:47:31.600 --> 00:47:33.880
ministries, nonprofits, athletes,

732
00:47:33.880 --> 00:47:35.320
who are they gonna know to send it to?

733
00:47:35.320 --> 00:47:38.160
They're not gonna know 'cause it's like too broad.

734
00:47:38.160 --> 00:47:41.520
So if you had to choose your absolute favorite client

735
00:47:41.520 --> 00:47:46.520
who's like also revenue generating for you,

736
00:47:46.520 --> 00:47:49.840
like who's the best client out of that list?

737
00:47:49.840 --> 00:47:53.640
- Actually, my best client, which I didn't list,

738
00:47:53.640 --> 00:47:56.240
which is hilarious, small businesses.

739
00:47:56.240 --> 00:47:57.600
- Small businesses, okay.

740
00:47:57.600 --> 00:47:59.320
Let's do that one, let's do that one.

741
00:47:59.320 --> 00:48:01.240
And I'd probably, I agree with you,

742
00:48:01.240 --> 00:48:03.480
it's probably easier to sell to small businesses

743
00:48:03.480 --> 00:48:05.440
than it is ministries, right?

744
00:48:05.440 --> 00:48:06.360
- Correct.

745
00:48:06.360 --> 00:48:08.680
- Sometimes like they're just really struggling over here

746
00:48:08.680 --> 00:48:10.760
and sometimes these people just a little bit easier.

747
00:48:10.760 --> 00:48:13.040
And so I do meet a lot of people like this who are like,

748
00:48:13.040 --> 00:48:16.320
I got this thing over here and I also wanna do this thing.

749
00:48:16.320 --> 00:48:19.760
And what's cool is sometimes when you focus on one thing,

750
00:48:19.760 --> 00:48:22.080
like I'm just gonna help small businesses, right?

751
00:48:22.080 --> 00:48:24.400
I actually can really help you do the other thing

752
00:48:24.400 --> 00:48:26.120
because now there's so much money overflow,

753
00:48:26.120 --> 00:48:28.360
I'm just giving away money to ministries, right?

754
00:48:28.360 --> 00:48:33.360
And so we were working with another gal, my name's Donna,

755
00:48:33.360 --> 00:48:36.880
and she did leadership coaching, basically.

756
00:48:36.880 --> 00:48:37.960
But same kind of thing, she's like,

757
00:48:37.960 --> 00:48:40.800
I can do this for CEOs and I can do it for ministries

758
00:48:40.800 --> 00:48:42.560
and families and she had this huge heart

759
00:48:42.560 --> 00:48:44.320
for the families and the ministries.

760
00:48:44.320 --> 00:48:45.680
But we were really like, hey,

761
00:48:45.680 --> 00:48:48.400
if you're gonna really impact ministries and families,

762
00:48:48.400 --> 00:48:52.040
let's make a bunch of money over here with the CEOs.

763
00:48:52.040 --> 00:48:54.040
And then impact their families, right?

764
00:48:54.040 --> 00:48:55.320
And then you use that to overflow

765
00:48:55.320 --> 00:48:56.720
into the ministry study of business,

766
00:48:56.720 --> 00:48:59.360
that's my free stuff, you know?

767
00:48:59.360 --> 00:49:01.680
So that'd be my biggest advice for not just you,

768
00:49:01.680 --> 00:49:02.520
but anyone in the room,

769
00:49:02.520 --> 00:49:04.560
if you have like three or four different niches

770
00:49:04.560 --> 00:49:08.280
of people you serve, like who was it?

771
00:49:08.280 --> 00:49:11.960
Miguel was saying Houston Realtor for new homes,

772
00:49:11.960 --> 00:49:13.720
resale and buyers, right?

773
00:49:13.720 --> 00:49:15.480
Is there a niche within that Miguel

774
00:49:15.480 --> 00:49:18.320
that you really kind of have favor in or you're like,

775
00:49:18.320 --> 00:49:20.400
man, I really work with this type of person.

776
00:49:20.400 --> 00:49:24.720
And I know in real estate, you can't really say,

777
00:49:24.720 --> 00:49:26.800
I only work with these type of people.

778
00:49:26.800 --> 00:49:27.840
Okay, that's not allowed.

779
00:49:27.840 --> 00:49:29.880
That's against the real estate rules,

780
00:49:29.880 --> 00:49:33.000
but you can definitely brand certain ways.

781
00:49:33.000 --> 00:49:35.920
Like I have another guy going through our business

782
00:49:35.920 --> 00:49:38.320
itself right now who is in the real estate space

783
00:49:38.320 --> 00:49:41.600
and he helps healthcare professionals get homes

784
00:49:41.600 --> 00:49:42.640
with zero dollars down.

785
00:49:42.640 --> 00:49:44.080
So that's kind of his whole angle

786
00:49:44.080 --> 00:49:48.000
is like we created a AI tool that's like the zero,

787
00:49:48.000 --> 00:49:50.280
like help you buy a home when you didn't think you could

788
00:49:50.280 --> 00:49:51.720
as a healthcare professional,

789
00:49:51.720 --> 00:49:54.120
'cause he's got some special programs and things.

790
00:49:54.120 --> 00:49:56.200
So anyways, for Miguel, think about like,

791
00:49:56.200 --> 00:49:59.040
is there a niche within your niche for everyone else?

792
00:50:05.120 --> 00:50:09.280
Peter, I see you in the chat, he does insurance probably for a lot of different people, but he said

793
00:50:09.280 --> 00:50:15.120
mostly commercial customers. So who's that specific commercial customer? The more specific this little

794
00:50:15.120 --> 00:50:20.400
thing we're gonna make is, the more it's gonna stand out. You know, if he's like, um, you know,

795
00:50:20.400 --> 00:50:26.480
I'm I'm gonna really target like insurance for warehouse owners or something like that. Like it's

796
00:50:26.480 --> 00:50:32.240
such a specific thing that meta when we run an ad can find that person because we're telling them

797
00:50:32.240 --> 00:50:37.120
like, this is exactly who it's for. Okay, so Stacy, back to you. Let's talk about small business

798
00:50:37.120 --> 00:50:42.080
owners because again, still kind of broad. What would you say? Is there a niche that we could go

799
00:50:42.080 --> 00:50:47.120
into even in small business that could be like even the case study you have or someone you've

800
00:50:47.120 --> 00:50:52.880
worked with? Yes, I'm actually because I had a question for you later and then you just went

801
00:50:52.880 --> 00:50:56.320
over a tool that I was like, Oh, I can just throw my question in there and it's gonna help me

802
00:50:56.320 --> 00:51:01.680
so the person who I'm thinking about right now is a small business owner who is a bakery in Bistro

803
00:51:01.680 --> 00:51:08.000
and so originally I was gonna ask you, Oh, what would be a hot lead magnet for that? And then

804
00:51:08.000 --> 00:51:12.080
you showed us that tool. I was like, I'll dump that in there, find out and build it. Okay,

805
00:51:12.080 --> 00:51:16.080
you're you're ahead a couple steps. That's awesome. And that's a really great, I love how

806
00:51:16.080 --> 00:51:21.280
specific that is because like, okay, just everyone put your put your shoes on right now. We're now

807
00:51:21.280 --> 00:51:27.840
all bakery owners. Okay. And Bistro owners. And we're scrolling through Facebook just mindlessly,

808
00:51:27.840 --> 00:51:34.000
you know, as you do. And and all of a sudden there's an ad and it's like, are you a bakery owner

809
00:51:34.000 --> 00:51:40.560
who's looking to grow your online presence, right? Like it's like, I'm stopping the scroll. No one's

810
00:51:40.560 --> 00:51:45.280
running ads for bakery owners. They're all running general ads, grow your business, get a website,

811
00:51:45.280 --> 00:51:49.840
whatever. And it's this is like, we help bakery owners do this. It's like, I'm stopping and looking

812
00:51:49.840 --> 00:51:56.080
at that. So it's powerful when you do that and have a, we call it a micro niche. And sometimes

813
00:51:56.080 --> 00:52:01.680
the fear is, it's too small, right? Like, is it, is it too small? Like, am I gonna, but it's like,

814
00:52:01.680 --> 00:52:07.600
if you really do the math on it, honestly, now with AI, we can, we can say, we, it's called the

815
00:52:07.600 --> 00:52:13.760
TAM, the total addressable market. Okay. Okay. So you go, go to any AI tool, you got a new chat

816
00:52:13.760 --> 00:52:21.440
and just say, what's the TAM for bakery and Bistro? Is that how you spell Bistro?

817
00:52:21.440 --> 00:52:30.160
Shop owners in America, let's just say. So the TAM is the total addressable market. Okay.

818
00:52:30.160 --> 00:52:35.440
And this is like so crazy when you see this, because sometimes we're all trying to survey

819
00:52:35.440 --> 00:52:40.160
really, because we all have hearts of gold and we're like, man, I can do so much for so many people.

820
00:52:40.880 --> 00:52:45.520
But this is part of my story, while this loads, you know, we had a coach tell us this same thing,

821
00:52:45.520 --> 00:52:49.600
because we were trying to serve a lot of people and like, we were doing this make money online

822
00:52:49.600 --> 00:52:53.520
thing and it was like, who wants to make money online? Everyone, right? So we just kind of did

823
00:52:53.520 --> 00:52:57.680
it for everyone. And, and the classic thing is like, when it's for everyone, it's for no one.

824
00:52:57.680 --> 00:53:03.440
But we had a coach kind of at work with us at the time and he was like, who's your best people?

825
00:53:03.440 --> 00:53:07.520
Like, who are your best case studies? And at the time, this is the last business we had. It was

826
00:53:07.520 --> 00:53:11.440
moms. It was like moms were coming in this program and really doing well with it. But

827
00:53:11.440 --> 00:53:14.800
in photographers, I was like, because we were in the photography space, we had a lot of friends

828
00:53:14.800 --> 00:53:20.400
or photographers. So we narrowed it into both of those photographers didn't work and moms really

829
00:53:20.400 --> 00:53:24.720
worked. And we just basically made the whole program for moms. And when we did that, it really

830
00:53:24.720 --> 00:53:29.200
stood out in the marketplace, because no one else was serving moms with this specific product.

831
00:53:29.200 --> 00:53:34.800
And so here you go. The best estimate again, these are just estimates is there's probably

832
00:53:34.800 --> 00:53:42.720
268,000 business owners in this space in just America. Okay. And then I always like to think

833
00:53:42.720 --> 00:53:48.080
about like, man, what if I could even just like, I mean, what's, what's an average service like you,

834
00:53:48.080 --> 00:53:55.360
like, what's, you know, you say you do technology, support websites. I mean, what would be like an

835
00:53:55.360 --> 00:54:02.960
average ticket price? So someone wanted to work with you. So specifically, I have a structured kind

836
00:54:02.960 --> 00:54:11.840
of like a I have tears to it. And so the initial structure start off level one is 3500.

837
00:54:11.840 --> 00:54:17.680
Okay, perfect. So watch this. Okay, we're going to whip out the calculator. Okay,

838
00:54:17.680 --> 00:54:25.680
I'm going to share my calculator screen. Okay, so the total adjustable market in America is 268,000

839
00:54:25.680 --> 00:54:32.400
people. Let's just say that we grow Stacy's lead ad for this thing. And we hit 1% of that market.

840
00:54:32.400 --> 00:54:39.680
Okay, so that's like a tiny sliver on the market. So I just did 268 times 0.01. So that's like,

841
00:54:39.680 --> 00:54:48.320
if she could just sell her product to 2,680 people. It's a $3,500 program that you said, or package on average.

842
00:54:48.320 --> 00:54:58.320
This is a $10 million business. Just like that micro niche. Okay. And now you grow to that. You don't hit 1%

843
00:54:58.320 --> 00:54:59.960
over. Like that.

844
00:55:04.260 --> 00:55:08.640
dressable market? And imagine if you did even 1000 people in

845
00:55:08.640 --> 00:55:12.200
that space, you would be like, this is the go to person that

846
00:55:12.200 --> 00:55:15.480
bakeries work with because like she knows bakeries so well,

847
00:55:15.480 --> 00:55:20.400
right? Like you just become like instantly the best person in

848
00:55:20.400 --> 00:55:23.760
the world for bakeries, because no one else has planted their

849
00:55:23.760 --> 00:55:26.520
flag in that territory and said, I'm the one for bakeries,

850
00:55:26.520 --> 00:55:28.480
right? No one else has done that. They're all like, I just make

851
00:55:28.480 --> 00:55:31.520
websites for entrepreneurs, ministries, non-profits, athletes

852
00:55:31.520 --> 00:55:34.120
and purpose driven on, you know, which I love, I love you said

853
00:55:34.120 --> 00:55:37.040
that. But like, we kind of maybe just found a $10 million niche

854
00:55:37.040 --> 00:55:40.400
for you, you know, the hardest part is focusing on it, you

855
00:55:40.400 --> 00:55:43.560
know, you can give it this way. But I'd recommend like if you

856
00:55:43.560 --> 00:55:46.720
were in our country, I'd say like put blinders on and like give

857
00:55:46.720 --> 00:55:50.120
this six months and just go hard after bakeries and see what

858
00:55:50.120 --> 00:55:52.880
happens, you know, and then if like, because we did, we did

859
00:55:52.880 --> 00:55:56.740
photographers and moms one didn't work. And like, because

860
00:55:56.740 --> 00:55:59.940
ours are just busy and they would sign up but never do anything,

861
00:55:59.940 --> 00:56:02.740
but moms were there and they did it. And so then we leaned into

862
00:56:02.740 --> 00:56:05.320
moms. So you might get into this and go, okay, it's actually

863
00:56:05.320 --> 00:56:08.940
bistros or it's actually now restaurant owners. And the cool

864
00:56:08.940 --> 00:56:11.740
thing is when you do this, it feels like you're really narrowing

865
00:56:11.740 --> 00:56:14.700
down, but you saw the opportunity there even if you do 2% of the

866
00:56:14.700 --> 00:56:19.240
10, like total addressable market, it's like crazy. And when

867
00:56:19.240 --> 00:56:21.940
you start doing this, of course, when you start to become like

868
00:56:21.940 --> 00:56:25.020
the go to person for bakeries, now all of a sudden it's like,

869
00:56:25.060 --> 00:56:28.340
okay, like the bagel shop wants to hire you or like the

870
00:56:28.340 --> 00:56:30.740
restaurant wants to hire you now you're expanding out into

871
00:56:30.740 --> 00:56:33.660
restaurants and food service. And that's how you grow the

872
00:56:33.660 --> 00:56:37.860
business further than that. But now you just narrow down into

873
00:56:37.860 --> 00:56:40.460
that thing and become the best in the world at you know, because

874
00:56:40.460 --> 00:56:42.740
no one else has like said, I'm going to serve these people.

875
00:56:42.740 --> 00:56:46.940
The cool thing is like, and I'm kind of going deep on this

876
00:56:46.940 --> 00:56:49.540
good thing. It's helping other people to hear this. The other

877
00:56:49.540 --> 00:56:52.580
cool thing is when you go so narrow like this, it helps us

878
00:56:52.780 --> 00:56:56.300
like know exactly what to say. If we are trying to serve

879
00:56:56.300 --> 00:56:58.780
everyone, we can't speak everyone's language before serving

880
00:56:58.780 --> 00:57:02.340
bakery owners, you probably know their exact problems, the

881
00:57:02.340 --> 00:57:05.380
things are struggling with, you could speak their language. And

882
00:57:05.380 --> 00:57:08.540
that's like the key to really good marketing is like saying

883
00:57:08.540 --> 00:57:10.700
the words that are in their head that they're not saying out

884
00:57:10.700 --> 00:57:15.580
loud. All right, I'm just getting excited. So I got

885
00:57:15.580 --> 00:57:20.340
to stop. I'm like, you have so put me back on track. This has

886
00:57:20.340 --> 00:57:23.540
been a constant thing for me. Like I'll start some place with

887
00:57:23.540 --> 00:57:27.380
a and then if I can pick up a crumb over here, then I'm

888
00:57:27.380 --> 00:57:31.740
picking that up and helping there. And like you said, and I

889
00:57:31.740 --> 00:57:35.060
talked to Leslie and Austin on your team. They're amazing. Both

890
00:57:35.060 --> 00:57:38.660
of them. I'm definitely getting in this program because I need

891
00:57:38.660 --> 00:57:42.980
this. I can't serve people to the level that I'm capable of

892
00:57:42.980 --> 00:57:47.500
without this kind of coaching and alignment. So I know

893
00:57:48.020 --> 00:57:51.700
that's so cool. And I think, I mean, I forget the name of the

894
00:57:51.700 --> 00:57:53.860
gentleman asked the question yesterday. Such a good question

895
00:57:53.860 --> 00:57:58.460
around focus, right? Was it proper? I forget. And then this

896
00:57:58.460 --> 00:58:01.140
too, like you guys are kind of witnessing if you're in this

897
00:58:01.140 --> 00:58:05.660
room, the power of a good mentor, right? Because like, you

898
00:58:05.660 --> 00:58:07.100
know, if you're just trying to please everyone, you're like,

899
00:58:07.100 --> 00:58:09.180
yeah, that sounds awesome. Let's go serve all those people.

900
00:58:09.180 --> 00:58:11.540
But we've, we've kind of learned from the mistakes of

901
00:58:11.540 --> 00:58:14.780
like spending money, like I built the first business for

902
00:58:14.780 --> 00:58:17.500
everyone. And then like, all of a sudden, like, it just, it

903
00:58:17.500 --> 00:58:20.780
just wasn't working. We plateaued. As soon as I had a coach

904
00:58:20.780 --> 00:58:23.540
told me to do this narrow thing and just started taking off.

905
00:58:23.540 --> 00:58:26.460
And we've learned a lot of these lessons through investing

906
00:58:26.460 --> 00:58:29.740
ourselves in programs and getting mentors. And often, like

907
00:58:29.740 --> 00:58:32.740
just one, you know, I mean, we have five minutes together. And

908
00:58:32.740 --> 00:58:35.620
this, we may have just created an eight-figure business in the

909
00:58:35.620 --> 00:58:38.060
future for you if you focus on this thing. It was just so

910
00:58:38.060 --> 00:58:40.740
cool. So, all right, let's get into the teaching guys. So

911
00:58:40.740 --> 00:58:43.180
we're gonna, we're gonna, she already jumped ahead. You heard

912
00:58:43.180 --> 00:58:46.180
what she did. We're going to get in an instant digital product

913
00:58:46.180 --> 00:58:50.580
creator. Okay. And it's inside the eight-figure toolkit. It

914
00:58:50.580 --> 00:58:53.700
looks like this. And I'm going to close my sidebar. For some

915
00:58:53.700 --> 00:58:56.620
reason, my videos aren't loading here. So I think you can still

916
00:58:56.620 --> 00:58:58.180
click piece and watch them. But don't worry, I'm going to give

917
00:58:58.180 --> 00:59:00.780
you guys the tutorial on how to use this thing. I'm actually

918
00:59:00.780 --> 00:59:05.060
going to give you the exact language to put in here. So we're

919
00:59:05.060 --> 00:59:08.900
just going to say, Hey, help me come up with a hot, go back.

920
00:59:09.020 --> 00:59:15.620
There we go. Okay. Help me create a hot AI powered custom GPT lead

921
00:59:15.620 --> 00:59:19.580
magnet for my ideal customer member. We're going to use an AI

922
00:59:19.580 --> 00:59:22.660
tool because AI is hot right now. I'm sure these bakery owners

923
00:59:22.660 --> 00:59:25.300
are thinking about AI too. So if we had something that helps

924
00:59:25.300 --> 00:59:28.340
bigger owners and it's powered by AI, it's kind of like you're

925
00:59:28.340 --> 00:59:32.380
riding a trend and being niche specific. Okay. So I like that.

926
00:59:32.380 --> 00:59:34.660
So we're going to go in the tool, we're going to say, Hey, help

927
00:59:34.660 --> 00:59:37.660
me create a hot AI powered lead magnet for my deal customer.

928
00:59:38.700 --> 00:59:47.900
And I'm going to say, bakery and bistro owners, small business

929
00:59:47.900 --> 00:59:51.860
owners, maybe they're like family owned, anything else you

930
00:59:51.860 --> 00:59:54.620
would kind of tell me about them that like describes this

931
00:59:54.620 --> 00:59:55.180
person.

932
00:59:55.180 --> 01:00:00.620
I know that I think.

933
01:00:02.280 --> 01:00:03.280
Perfect.

934
01:00:03.280 --> 01:00:04.520
You don't need to give the tool too much.

935
01:00:04.520 --> 01:00:07.080
You just kind of tell it, you're an ideal customer.

936
01:00:07.080 --> 01:00:09.920
Again, narrow it down.

937
01:00:09.920 --> 01:00:13.280
And it's kind of like, oh, it just asked me the same question.

938
01:00:13.280 --> 01:00:13.920
Yeah, OK.

939
01:00:13.920 --> 01:00:15.520
Can you tell me a little bit more?

940
01:00:15.520 --> 01:00:17.600
Are they mostly local main street shops?

941
01:00:17.600 --> 01:00:19.160
Or do they do online?

942
01:00:19.160 --> 01:00:21.320
Or are they kind of hoping to do online?

943
01:00:21.320 --> 01:00:23.280
So they're about to start online.

944
01:00:23.280 --> 01:00:26.880
But they are a brick and mortar that also

945
01:00:26.880 --> 01:00:31.800
serves a farmer's market, which is that niche.

946
01:00:31.800 --> 01:00:36.080
Showing up at farmer's market every Saturday.

947
01:00:36.080 --> 01:00:38.360
Every Saturday.

948
01:00:38.360 --> 01:00:40.240
So there's some pain points there we could talk to.

949
01:00:40.240 --> 01:00:41.840
Exactly.

950
01:00:41.840 --> 01:00:42.840
Right.

951
01:00:42.840 --> 01:00:48.520
Desiring to go online and maybe free up time or something.

952
01:00:48.520 --> 01:00:49.320
Correct.

953
01:00:49.320 --> 01:00:51.840
Yes, because she has a lot of people

954
01:00:51.840 --> 01:00:53.880
who want to do business with her.

955
01:00:53.880 --> 01:00:55.520
But because of where she's at, she

956
01:00:55.520 --> 01:00:57.680
can't get to the networking things.

957
01:00:57.680 --> 01:00:59.200
So we got to do that.

958
01:00:59.200 --> 01:01:00.160
Yeah.

959
01:01:00.160 --> 01:01:02.600
That's awesome.

960
01:01:02.600 --> 01:01:04.960
Design to grow the business.

961
01:01:04.960 --> 01:01:07.400
Sometimes people don't even know they want to go online.

962
01:01:07.400 --> 01:01:09.400
So I just don't wait a little more core.

963
01:01:09.400 --> 01:01:15.960
She wants to grow the business without working.

964
01:01:15.960 --> 01:01:17.960
You know, 80 plus more hours.

965
01:01:17.960 --> 01:01:18.560
Right.

966
01:01:18.560 --> 01:01:22.840
Maybe wants to go online.

967
01:01:22.840 --> 01:01:25.360
Definitely wants to go online because her brick

968
01:01:25.360 --> 01:01:29.520
and mortar is not easily accessible for most people

969
01:01:29.520 --> 01:01:31.320
for the hours that she's open.

970
01:01:31.320 --> 01:01:40.440
Ah, product more accessible to people who wants it off hours.

971
01:01:40.440 --> 01:01:41.760
OK.

972
01:01:41.760 --> 01:01:45.920
And then what would you do for her?

973
01:01:45.920 --> 01:01:48.640
Like you're going to help her build a website

974
01:01:48.640 --> 01:01:51.480
and basically take the product online.

975
01:01:51.480 --> 01:01:52.520
Correct.

976
01:01:52.520 --> 01:01:55.080
And the other thing that I was going to do,

977
01:01:55.080 --> 01:01:56.840
and I was going to ask your advice on this,

978
01:01:56.840 --> 01:02:04.240
is I wanted to get her a text service

979
01:02:04.240 --> 01:02:06.840
to where she can send things out to her customers

980
01:02:06.840 --> 01:02:09.680
through a text.

981
01:02:09.680 --> 01:02:12.360
And then she has her one-year anniversary

982
01:02:12.360 --> 01:02:16.080
for her brick and mortar coming up next month.

983
01:02:16.080 --> 01:02:18.920
So I wanted to leverage what I'm learning here

984
01:02:18.920 --> 01:02:24.600
to target the ideal customer so that we can make people aware

985
01:02:24.600 --> 01:02:28.520
of the anniversary event, leverage giveaways,

986
01:02:28.520 --> 01:02:30.240
and all of the things that will--

987
01:02:30.240 --> 01:02:30.840
That's great.

988
01:02:30.840 --> 01:02:31.340
Yeah.

989
01:02:31.340 --> 01:02:31.840
OK.

990
01:02:31.840 --> 01:02:32.920
So you guys see how I'm kind of just--

991
01:02:32.920 --> 01:02:34.680
I'm just assessing out the information, of course,

992
01:02:34.680 --> 01:02:35.680
if she was doing it on her own, she

993
01:02:35.680 --> 01:02:36.920
could go as deep as she wants in here.

994
01:02:36.920 --> 01:02:39.160
You could use the microphone to talk to it.

995
01:02:39.160 --> 01:02:41.840
But I'm kind of giving it enough context to kind of like,

996
01:02:41.840 --> 01:02:43.440
we're trying to generate a lead magnet,

997
01:02:43.440 --> 01:02:46.000
but we also want to bring in the right fit leads.

998
01:02:46.000 --> 01:02:49.160
So I imagine now, this person's scrolling through Facebook,

999
01:02:49.160 --> 01:02:51.280
another brick and mortar, and it's

1000
01:02:51.280 --> 01:02:55.480
like another Saturday, setting up the tents,

1001
01:02:55.480 --> 01:02:58.560
like slogging all your baker goods to farmers' market only

1002
01:02:58.560 --> 01:03:01.840
to only sell 50% and have to throw the rest in the trash.

1003
01:03:01.840 --> 01:03:02.640
You know what I mean?

1004
01:03:02.640 --> 01:03:06.040
Like, imagine if you could reach more people

1005
01:03:06.040 --> 01:03:10.120
than come out that day, because it decided to rain that day.

1006
01:03:10.120 --> 01:03:13.720
And I guess where it doesn't rain on the internet.

1007
01:03:13.720 --> 01:03:19.480
So use our AI tool to plan out your online growth strategy

1008
01:03:19.480 --> 01:03:20.640
or something like that.

1009
01:03:20.640 --> 01:03:23.000
So again, this is a hot lead magnet for that person,

1010
01:03:23.000 --> 01:03:24.440
especially when you can speak their language.

1011
01:03:24.440 --> 01:03:26.880
We can't do that for serving all those people,

1012
01:03:26.880 --> 01:03:29.280
but if we're narrow down, we can like speak to their pain.

1013
01:03:29.280 --> 01:03:32.400
So all right, so it's saying, do you have some ideas?

1014
01:03:32.400 --> 01:03:36.160
I'm going to say B, which is like, help me come up with some ideas,

1015
01:03:36.160 --> 01:03:37.360
because we just kind of have one.

1016
01:03:37.360 --> 01:03:40.200
But like, I want to see what this thing comes up with.

1017
01:03:40.200 --> 01:03:41.880
I'm skipping a couple of steps, guys.

1018
01:03:41.880 --> 01:03:44.600
But basically, we say this, number one, right?

1019
01:03:44.600 --> 01:03:46.080
The reason we're saying customs GBT,

1020
01:03:46.080 --> 01:03:48.000
we're going to build an AI tool.

1021
01:03:48.000 --> 01:03:52.440
And number two, we're going to ask for ideas or give it ideas.

1022
01:03:52.440 --> 01:03:54.080
And then we're going to, if we don't like them,

1023
01:03:54.080 --> 01:03:55.680
ask for more ideas, okay?

1024
01:03:55.680 --> 01:03:59.120
So here's the ideas.

1025
01:03:59.120 --> 01:04:01.320
Okay, what's the biggest pain points of your net?

1026
01:04:01.320 --> 01:04:04.600
So again, this is where Stacy, you'll go deeper after the call.

1027
01:04:04.600 --> 01:04:08.520
Go into some of this stuff, like just tell it about the person.

1028
01:04:08.520 --> 01:04:10.640
I'm going to tell it all those things.

1029
01:04:10.640 --> 01:04:11.640
- Okay.

1030
01:04:15.560 --> 01:04:20.560
I'm not knowing how to grow beyond just doing more,

1031
01:04:20.560 --> 01:04:24.440
slash farmers markets.

1032
01:04:24.440 --> 01:04:29.440
That aren't super profitable, and two-time consuming.

1033
01:04:29.440 --> 01:04:31.600
Okay, consuming.

1034
01:04:31.600 --> 01:04:32.440
Okay.

1035
01:04:32.440 --> 01:04:33.960
You don't even have to spell right for AI.

1036
01:04:33.960 --> 01:04:37.160
So sometimes I just get real lazy and just send it in, you know.

1037
01:04:37.160 --> 01:04:38.160
(laughs)

1038
01:04:38.160 --> 01:04:39.160
Okay.

1039
01:04:39.160 --> 01:04:40.680
All right, so it's getting everything lined up.

1040
01:04:40.680 --> 01:04:42.080
Here we go.

1041
01:04:42.080 --> 01:04:43.760
I'm just going to ask you more questions.

1042
01:04:43.760 --> 01:04:48.280
Okay, I'm going to say let's jump to the ideas.

1043
01:04:48.280 --> 01:04:50.080
That all sound good.

1044
01:04:50.080 --> 01:04:51.480
So sometimes when I'm on demo mode,

1045
01:04:51.480 --> 01:04:53.200
I'm just like, get to the point, okay?

1046
01:04:53.200 --> 01:04:55.160
But if you're doing a deep work session with this,

1047
01:04:55.160 --> 01:04:56.640
go answer those questions.

1048
01:04:56.640 --> 01:04:57.480
- Okay.

1049
01:04:57.480 --> 01:04:58.520
- Okay, here it goes, here it goes.

1050
01:04:58.520 --> 01:04:59.360
Boom.

1051
01:05:03.200 --> 01:05:04.680
Okay, so this would be a guided tool

1052
01:05:04.680 --> 01:05:06.600
that walks them step by step

1053
01:05:06.600 --> 01:05:08.900
through creating the perfect online ordering system.

1054
01:05:08.900 --> 01:05:09.880
Okay.

1055
01:05:09.880 --> 01:05:13.080
This one is an AI powered email and text campaign

1056
01:05:13.080 --> 01:05:14.280
for bakery.

1057
01:05:14.280 --> 01:05:15.120
That's cool.

1058
01:05:15.120 --> 01:05:17.720
Okay, that would definitely align with your backend, right?

1059
01:05:17.720 --> 01:05:18.560
- Right.

1060
01:05:18.560 --> 01:05:23.320
- Generates ready to send email and SMS campaigns.

1061
01:05:23.320 --> 01:05:25.440
Okay, very cool.

1062
01:05:25.440 --> 01:05:28.440
This is the bakery booth profit booster idea.

1063
01:05:28.440 --> 01:05:29.320
Oh, I like that.

1064
01:05:29.320 --> 01:05:31.400
It's a little more broad, but it's kind of like,

1065
01:05:31.400 --> 01:05:33.520
maybe it's not as specific.

1066
01:05:33.520 --> 01:05:37.160
'Cause sometimes people, we call the sell people

1067
01:05:37.160 --> 01:05:38.960
what they want, give them what they need, right?

1068
01:05:38.960 --> 01:05:39.800
- Okay.

1069
01:05:39.800 --> 01:05:40.720
- Some of these bakery owners,

1070
01:05:40.720 --> 01:05:42.280
they're a little more maybe old school.

1071
01:05:42.280 --> 01:05:44.160
They're kind of like, I don't know about the online thing,

1072
01:05:44.160 --> 01:05:45.000
right?

1073
01:05:45.000 --> 01:05:46.360
But they do have a pain point

1074
01:05:46.360 --> 01:05:47.900
and they do a lot more profit, right?

1075
01:05:47.900 --> 01:05:49.200
So they're like, yeah, at the end of the day,

1076
01:05:49.200 --> 01:05:52.360
these farmers markets aren't very profitable, right?

1077
01:05:52.360 --> 01:05:53.200
- Right.

1078
01:05:53.200 --> 01:05:54.680
- So this would be a great one to be like,

1079
01:05:54.680 --> 01:05:56.560
hey, we have a bakery profit booster.

1080
01:05:56.560 --> 01:05:59.320
See how to see a case study, if I've worked with the bakery

1081
01:05:59.320 --> 01:06:03.560
to boost your profit, and maybe it's something like that, right?

1082
01:06:03.560 --> 01:06:05.760
Helps them get unstuck and kind of recommends

1083
01:06:05.760 --> 01:06:09.400
that they build an online thing and then connect someone to you.

1084
01:06:09.400 --> 01:06:14.240
Bakery social media content, GBT,

1085
01:06:14.240 --> 01:06:16.960
so helps plan a month's worth of engaging content

1086
01:06:16.960 --> 01:06:20.800
for social media, go digital roadmap creator.

1087
01:06:20.800 --> 01:06:22.720
And this would be really an alignment with your thing

1088
01:06:22.720 --> 01:06:25.720
where it's like, how to go digital, how to go online.

1089
01:06:25.720 --> 01:06:28.200
You know, it kind of basically creates a simple roadmap,

1090
01:06:28.200 --> 01:06:30.280
but then again, it would recommend your services

1091
01:06:30.280 --> 01:06:32.440
to kind of get it done for them.

1092
01:06:32.440 --> 01:06:34.000
- Right, right.

1093
01:06:34.000 --> 01:06:37.600
- So yeah, of those, I like just from the marketing perspective,

1094
01:06:37.600 --> 01:06:41.880
I like probably this one, the Go Digital roadmap

1095
01:06:41.880 --> 01:06:46.000
or the, just the profit booster.

1096
01:06:46.000 --> 01:06:47.400
You might try both.

1097
01:06:47.400 --> 01:06:48.240
- Okay.

1098
01:06:48.240 --> 01:06:51.000
- Of those two, is there one you like more?

1099
01:06:51.000 --> 01:06:54.880
- Well, initially the Go Digital stood out to me.

1100
01:06:54.880 --> 01:06:56.800
- Okay. - But the profit also,

1101
01:06:56.800 --> 01:07:00.120
but specifically, I think people would,

1102
01:07:00.120 --> 01:07:03.640
the Go Digital, especially with these Bakery

1103
01:07:03.640 --> 01:07:07.040
'cause they're so busy baking and cooking and doing

1104
01:07:07.040 --> 01:07:08.680
that they leave the other.

1105
01:07:08.680 --> 01:07:11.800
So I think this would be the biggest.

1106
01:07:11.800 --> 01:07:12.760
- We're gonna basically tell it,

1107
01:07:12.760 --> 01:07:14.860
let's do the Go Digital roadmap, okay.

1108
01:07:14.860 --> 01:07:21.000
Let's also work in some stuff around profitability

1109
01:07:21.000 --> 01:07:22.480
'cause we like that angle.

1110
01:07:22.480 --> 01:07:23.600
- Yes.

1111
01:07:23.600 --> 01:07:28.600
- And why is to go online, build a system, create SMS,

1112
01:07:28.600 --> 01:07:38.680
lists and stuff, okay.

1113
01:07:38.680 --> 01:07:40.120
All right, let me go back to my slides here.

1114
01:07:40.120 --> 01:07:41.280
I gotta stay on track, okay.

1115
01:07:41.280 --> 01:07:43.520
So you're gonna choose the best idea.

1116
01:07:43.520 --> 01:07:45.440
We're on step number four, okay.

1117
01:07:45.440 --> 01:07:47.520
Then, and again, put yourself in the shoes

1118
01:07:47.520 --> 01:07:49.480
of the customer, which one's hot, you know, like,

1119
01:07:49.480 --> 01:07:52.080
and what's also kind of congruent to the back end.

1120
01:07:53.480 --> 01:07:55.480
Then we're gonna customize based on your experience.

1121
01:07:55.480 --> 01:07:57.280
This is a part that Stacey will have to go through

1122
01:07:57.280 --> 01:08:00.200
kind of quick, but you like really know this niche.

1123
01:08:00.200 --> 01:08:02.080
So I would come back in here

1124
01:08:02.080 --> 01:08:03.960
and just kind of rework through this process

1125
01:08:03.960 --> 01:08:04.880
and go deep on it.

1126
01:08:04.880 --> 01:08:09.880
So I'm gonna say, go ahead and build this now

1127
01:08:09.880 --> 01:08:12.720
just to kind of skip a step

1128
01:08:12.720 --> 01:08:14.720
'cause it's gonna ask me a bunch of questions.

1129
01:08:14.720 --> 01:08:15.560
- Correct, yeah.

1130
01:08:15.560 --> 01:08:16.960
- And then I'll go back and rework it

1131
01:08:16.960 --> 01:08:19.120
to get my stuff. - Exactly, exactly.

1132
01:08:19.120 --> 01:08:21.279
So you're gonna read over what it comes up with

1133
01:08:21.279 --> 01:08:23.600
and then you're gonna adjust it based on your expertise.

1134
01:08:23.600 --> 01:08:24.439
- Right, right.

1135
01:08:24.439 --> 01:08:26.880
- You're not trying to give the person everything here.

1136
01:08:26.880 --> 01:08:28.560
You're not like, go sign up on this website.

1137
01:08:28.560 --> 01:08:29.399
Go to these things.

1138
01:08:29.399 --> 01:08:30.800
You're kind of like, here's the roadmap.

1139
01:08:30.800 --> 01:08:33.920
Here's like the, I remember one of our hottest lead magnets

1140
01:08:33.920 --> 01:08:34.760
in the old business.

1141
01:08:34.760 --> 01:08:36.040
It was so simple.

1142
01:08:36.040 --> 01:08:39.640
It was literally like a canva graphic of like the roadmap.

1143
01:08:39.640 --> 01:08:41.840
It was literally like, here's the, we call it like the,

1144
01:08:41.840 --> 01:08:44.960
I think it was the family freedom model or something

1145
01:08:44.960 --> 01:08:47.000
and it was like this little just chart of like,

1146
01:08:47.000 --> 01:08:49.600
do this, do this, do this, but it wasn't specifics.

1147
01:08:49.600 --> 01:08:52.200
There's enough to kinda like, wow, that's a cool concept

1148
01:08:52.200 --> 01:08:54.160
and then they wanna do more with us.

1149
01:08:54.160 --> 01:08:57.439
Okay, so let's see how it's doing here.

1150
01:08:57.439 --> 01:08:59.120
So here's our roadmap outline.

1151
01:08:59.120 --> 01:09:01.399
Estimate creation time, 10 to 15 minutes.

1152
01:09:01.399 --> 01:09:02.840
I'm gonna build this thing.

1153
01:09:02.840 --> 01:09:04.040
Okay, cool.

1154
01:09:04.040 --> 01:09:07.640
Quick start, mini checklist.

1155
01:09:07.640 --> 01:09:08.800
Okay, perfect.

1156
01:09:08.800 --> 01:09:11.160
So what I'm gonna do here is I'm gonna just talk to it.

1157
01:09:11.160 --> 01:09:13.040
So it does a roadmap.

1158
01:09:13.040 --> 01:09:13.880
It does a,

1159
01:09:13.880 --> 01:09:18.399
let's see what to do.

1160
01:09:18.399 --> 01:09:24.439
So what I'm gonna do here is I'm just gonna talk to it

1161
01:09:24.439 --> 01:09:25.279
for a second.

1162
01:09:25.279 --> 01:09:29.680
Microphone and use, is this working?

1163
01:09:29.680 --> 01:09:31.960
Okay, cool, it'll work.

1164
01:09:31.960 --> 01:09:33.920
Can you guys still hear me when I do that?

1165
01:09:33.920 --> 01:09:34.760
Okay.

1166
01:09:34.760 --> 01:09:39.720
This is pretty good, but I kinda wanna ask,

1167
01:09:39.720 --> 01:09:41.560
start asking the user questions.

1168
01:09:41.560 --> 01:09:43.399
It's like right out of the gate.

1169
01:09:43.399 --> 01:09:45.439
Kind of not tell them going up.

1170
01:09:45.439 --> 01:09:46.720
Let's see, like what is this?

1171
01:09:46.720 --> 01:09:48.279
Hold on, hold on.

1172
01:09:48.279 --> 01:09:50.240
Roadmap, let me see.

1173
01:09:50.240 --> 01:09:53.040
Profitability going digital metrics.

1174
01:09:53.040 --> 01:09:53.880
Okay, so.

1175
01:09:53.880 --> 01:09:57.440
Okay, let's do this.

1176
01:10:04.100 --> 01:10:05.920
kind of that lean into the pain points

1177
01:10:05.920 --> 01:10:07.280
of the business right now.

1178
01:10:07.280 --> 01:10:11.800
So, how much product are they having to basically give away

1179
01:10:11.800 --> 01:10:13.100
because it's not selling?

1180
01:10:13.100 --> 01:10:14.800
How many farmers markets are they doing?

1181
01:10:14.800 --> 01:10:16.740
How much time does it take?

1182
01:10:16.740 --> 01:10:19.440
So essentially create the gap at the beginning

1183
01:10:19.440 --> 01:10:22.380
through just one-off questions.

1184
01:10:22.380 --> 01:10:26.480
Then ask maybe a question around revenue

1185
01:10:26.480 --> 01:10:28.040
that the business is generating,

1186
01:10:28.040 --> 01:10:31.560
and then calculate how much money they're losing

1187
01:10:31.560 --> 01:10:33.360
by not going digital.

1188
01:10:33.360 --> 01:10:36.800
And then ask that they're ready to create the digital roadmap

1189
01:10:36.800 --> 01:10:40.600
and outline a simple online process for them

1190
01:10:40.600 --> 01:10:42.320
to really increase profitability,

1191
01:10:42.320 --> 01:10:45.200
to fix those holes that are really hurting the business

1192
01:10:45.200 --> 01:10:46.720
and holding them back,

1193
01:10:46.720 --> 01:10:50.640
and then ultimately recommend working with the go-to

1194
01:10:50.640 --> 01:10:54.120
in the bakery industry, Stacey Cassidy

1195
01:10:54.120 --> 01:10:59.120
to take them online through her go online easy program.

1196
01:10:59.120 --> 01:11:03.440
Okay, I just made that up.

1197
01:11:03.440 --> 01:11:06.400
Okay, so her get online, I don't know,

1198
01:11:06.400 --> 01:11:08.300
you'll come with a way, catch your name.

1199
01:11:08.300 --> 01:11:14.800
Through her go digital.

1200
01:11:14.800 --> 01:11:23.920
- And give it the Stacey with two E's.

1201
01:11:24.240 --> 01:11:25.540
- Oh, there it is, yeah.

1202
01:11:25.540 --> 01:11:27.040
- That's something with the Y.

1203
01:11:27.040 --> 01:11:32.040
- And then let me just say insert a link, place holder.

1204
01:11:32.040 --> 01:11:35.960
Okay, so you guys see I kind of just like

1205
01:11:35.960 --> 01:11:38.040
ranted at it for a little bit there.

1206
01:11:38.040 --> 01:11:40.440
Okay, so again, 'cause I like,

1207
01:11:40.440 --> 01:11:42.640
like I'm always thinking about a customer, you know,

1208
01:11:42.640 --> 01:11:45.720
and I kind of want to like use them into it a little bit.

1209
01:11:45.720 --> 01:11:46.960
Hey, just start asking questions.

1210
01:11:46.960 --> 01:11:48.480
You kind of have the result in the ad.

1211
01:11:48.480 --> 01:11:51.720
It's like, hey, if you're a bakery, you know,

1212
01:11:51.720 --> 01:11:53.440
and you want to increase profitability,

1213
01:11:53.440 --> 01:11:56.640
and you're doing 24 hours to check out our new AI tool

1214
01:11:56.640 --> 01:12:00.840
that is helping bakeries increase profitability

1215
01:12:00.840 --> 01:12:03.240
through thinking creatively or going online, right?

1216
01:12:03.240 --> 01:12:07.160
And so basically I told it what I wanted,

1217
01:12:07.160 --> 01:12:10.160
it built the whole thing over here, okay?

1218
01:12:10.160 --> 01:12:13.080
So this is essentially the guide on here.

1219
01:12:13.080 --> 01:12:15.800
I'm not going to read it just for this sake of time,

1220
01:12:15.800 --> 01:12:16.960
but what we're going to do from here

1221
01:12:16.960 --> 01:12:19.080
is we're going to actually ask it, okay,

1222
01:12:19.080 --> 01:12:22.960
to make this into an AI tool, okay?

1223
01:12:22.960 --> 01:12:26.320
So we're going to say, like, we kind of have the guide itself,

1224
01:12:26.320 --> 01:12:28.240
but we're going to say, hey, help me come up

1225
01:12:28.240 --> 01:12:30.480
with a detailed prompt, right?

1226
01:12:30.480 --> 01:12:32.640
Remember the recipe, the system prompt?

1227
01:12:32.640 --> 01:12:34.320
We're going to ask it to do that.

1228
01:12:34.320 --> 01:12:36.640
So we're going to say, help me come up with a detailed

1229
01:12:36.640 --> 01:12:39.360
system prompt, I can use, oh, I already say system prompt,

1230
01:12:39.360 --> 01:12:41.720
sorry, the prompt I can use for the system prompt

1231
01:12:41.720 --> 01:12:44.160
of this tool, okay, I'm going to send that in.

1232
01:12:44.160 --> 01:12:48.000
So it's going to take kind of the content here,

1233
01:12:48.000 --> 01:12:50.320
and it's going to basically make the instructions

1234
01:12:50.320 --> 01:12:53.840
for the AI to build the tool, okay?

1235
01:12:53.840 --> 01:12:57.200
So here it goes, it's building it, it's building it,

1236
01:12:57.200 --> 01:12:59.200
I think it's ready, okay, that was fast.

1237
01:12:59.200 --> 01:13:00.520
All right, next step.

1238
01:13:00.520 --> 01:13:03.520
Step number seven, you're going to review it.

1239
01:13:03.520 --> 01:13:05.680
Again, for the sake of time, I won't do that,

1240
01:13:05.680 --> 01:13:07.240
but you would probably read through this and go,

1241
01:13:07.240 --> 01:13:11.400
okay, start with rapport, ask some questions one at a time

1242
01:13:11.400 --> 01:13:13.680
after receiving answers, it actually did pretty well

1243
01:13:13.680 --> 01:13:15.200
about what I said, okay?

1244
01:13:15.200 --> 01:13:18.440
Then we're going to go to step seven,

1245
01:13:18.440 --> 01:13:21.360
which is upgrading our prompt, okay?

1246
01:13:21.360 --> 01:13:22.880
I'm also going to fly through this,

1247
01:13:22.880 --> 01:13:24.160
but I'll tell you guys a quick story.

1248
01:13:24.160 --> 01:13:28.280
I was, I'm in a mastermind where we buy time,

1249
01:13:28.280 --> 01:13:30.840
this group of friends, we basically pool our money

1250
01:13:30.840 --> 01:13:33.000
and we buy time with people we want to learn from, okay?

1251
01:13:33.000 --> 01:13:37.280
So we bought a day with Dan Martell.

1252
01:13:37.280 --> 01:13:39.240
So he's the author of Buy Back Your Time,

1253
01:13:39.240 --> 01:13:42.360
and it was not cheap, but it was very powerful.

1254
01:13:42.360 --> 01:13:44.560
And one of the things he said was,

1255
01:13:44.560 --> 01:13:45.560
hey, if you guys haven't,

1256
01:13:45.560 --> 01:13:47.600
'cause he's very much into AI and he has a bunch

1257
01:13:47.600 --> 01:13:48.440
of AI companies.

1258
01:13:48.440 --> 01:13:51.280
He's like, if you haven't seen the system prompts,

1259
01:13:51.280 --> 01:13:52.720
so remember the recipes,

1260
01:13:52.720 --> 01:13:55.880
behind some of the biggest AI tools, you need to look at them.

1261
01:13:55.880 --> 01:13:58.360
So Chachi, we see, perplexity, clawed,

1262
01:13:58.360 --> 01:14:00.320
they have their system prompts,

1263
01:14:00.320 --> 01:14:03.000
they've actually been leaked onto the internet, okay?

1264
01:14:03.000 --> 01:14:05.480
So you can go find these and read them

1265
01:14:05.480 --> 01:14:07.480
and just read how these billion-hour companies

1266
01:14:07.480 --> 01:14:09.640
are wiring up their tools, right?

1267
01:14:09.640 --> 01:14:11.400
'Cause he was like, if you're building your own AI tools,

1268
01:14:11.400 --> 01:14:12.920
you might as well learn from the best.

1269
01:14:12.920 --> 01:14:17.920
So go look this up and you'll never write prompts again the same

1270
01:14:17.920 --> 01:14:21.160
after you see this.

1271
01:14:21.160 --> 01:14:23.480
So I heard that immediately, it was just like,

1272
01:14:23.480 --> 01:14:25.680
as soon as I got home, I gotta go find this.

1273
01:14:25.680 --> 01:14:28.440
And so I looked at these prompts and then I was like,

1274
01:14:28.440 --> 01:14:29.880
'cause we're building AI tools.

1275
01:14:29.880 --> 01:14:31.920
So I was like, you know what, I'll create a tool

1276
01:14:31.920 --> 01:14:34.000
that helps me build AI tools.

1277
01:14:34.000 --> 01:14:36.120
And so inside the eight-figure AI toolkit,

1278
01:14:36.120 --> 01:14:37.440
I'm gonna go down to it.

1279
01:14:37.440 --> 01:14:39.920
In the AI development section,

1280
01:14:39.920 --> 01:14:42.800
we have a tool called the System Prompt Engineer.

1281
01:14:42.800 --> 01:14:44.600
And in the brain of this tool

1282
01:14:44.600 --> 01:14:46.720
are all those knowledge docs

1283
01:14:46.720 --> 01:14:49.720
of all those other system prompts

1284
01:14:49.720 --> 01:14:51.840
from all the billion-hour companies.

1285
01:14:51.840 --> 01:14:54.520
So if you wanna write a really good system prompt,

1286
01:14:54.520 --> 01:14:56.720
put your prompt into here.

1287
01:14:56.720 --> 01:14:58.960
And again, I'll probably for sake of time, I won't do it,

1288
01:14:58.960 --> 01:15:00.180
but like what we would do.

1289
01:15:02.240 --> 01:15:05.680
we put it in here and it would make like a super deep one,

1290
01:15:05.680 --> 01:15:08.780
like a really impressive like robust one.

1291
01:15:08.780 --> 01:15:11.040
But for again, sake of time, I won't do that,

1292
01:15:11.040 --> 01:15:13.840
but just pitching that tool 'cause it's awesome.

1293
01:15:13.840 --> 01:15:15.980
And I wanted to build all of our tools.

1294
01:15:15.980 --> 01:15:20.640
Okay, so step nine is we're gonna let AI do some magic.

1295
01:15:20.640 --> 01:15:22.260
Okay, we did that.

1296
01:15:22.260 --> 01:15:24.120
Step 10, we're gonna save the prompt.

1297
01:15:24.120 --> 01:15:25.720
So if you guys are ever chatting

1298
01:15:25.720 --> 01:15:27.120
with something in the toolkit,

1299
01:15:27.120 --> 01:15:29.200
again, that one was under the Marketing tab,

1300
01:15:29.200 --> 01:15:31.440
under Instant Digital Park Creator,

1301
01:15:31.440 --> 01:15:33.680
you'll see this little history pop up.

1302
01:15:33.680 --> 01:15:36.160
When you click on the tool, you can see the history.

1303
01:15:36.160 --> 01:15:38.760
So I can get back to it and I can kind of grab it.

1304
01:15:38.760 --> 01:15:40.680
So let me grab this one.

1305
01:15:40.680 --> 01:15:41.520
- Nice.

1306
01:15:41.520 --> 01:15:45.720
- Here, boom.

1307
01:15:45.720 --> 01:15:48.200
Okay, I grabbed it, I'm just copying that.

1308
01:15:48.200 --> 01:15:51.120
And the cool part is pickax is always developing stuff.

1309
01:15:51.120 --> 01:15:53.440
And so all the rest of the steps,

1310
01:15:53.440 --> 01:15:55.200
we can essentially skip at this point.

1311
01:15:55.200 --> 01:15:57.780
So I was gonna take you guys through all these steps,

1312
01:15:57.780 --> 01:16:00.280
11 through 22.

1313
01:16:00.280 --> 01:16:02.320
Okay, I'll show them real quick.

1314
01:16:02.320 --> 01:16:04.760
But they created this thing called the wingman,

1315
01:16:04.760 --> 01:16:06.880
which is essentially an AI assistant

1316
01:16:06.880 --> 01:16:08.880
to help you create these AI tools.

1317
01:16:08.880 --> 01:16:09.960
I'm gonna show you guys how to use it

1318
01:16:09.960 --> 01:16:12.640
'cause it essentially allows us to skip all these steps.

1319
01:16:12.640 --> 01:16:13.920
So if you were doing it manually,

1320
01:16:13.920 --> 01:16:16.080
you would create an agent, you would name the agent,

1321
01:16:16.080 --> 01:16:18.660
you would understand the buttons, you know,

1322
01:16:18.660 --> 01:16:20.240
like you would add the system prompt,

1323
01:16:20.240 --> 01:16:22.120
you would select your AI model,

1324
01:16:22.120 --> 01:16:23.800
you would configure capabilities,

1325
01:16:23.800 --> 01:16:26.480
you would do all this stuff.

1326
01:16:26.480 --> 01:16:29.400
And now we basically don't need to do any of this.

1327
01:16:29.400 --> 01:16:33.080
We can skip all the way to step 22.

1328
01:16:33.080 --> 01:16:34.920
Wait, no, step 23?

1329
01:16:34.920 --> 01:16:36.640
No, step 24?

1330
01:16:36.640 --> 01:16:37.480
- Oh.

1331
01:16:37.480 --> 01:16:39.400
- 25, we're gonna pretty much skip,

1332
01:16:39.400 --> 01:16:42.160
yeah, pretty much 22, I would say.

1333
01:16:42.160 --> 01:16:43.880
'Cause you might add some knowledge docs.

1334
01:16:43.880 --> 01:16:45.880
But, okay, let me show you guys how to do this.

1335
01:16:45.880 --> 01:16:47.960
Okay, so we go to pickax, let me go back,

1336
01:16:47.960 --> 01:16:49.560
kind of walk you through step by step.

1337
01:16:49.560 --> 01:16:52.000
You're gonna go in your workspace.

1338
01:16:52.000 --> 01:16:54.520
And then the wingman lives in the corner.

1339
01:16:54.520 --> 01:16:55.880
See this right here?

1340
01:16:55.880 --> 01:16:57.400
Just pops up in the corner.

1341
01:16:57.400 --> 01:16:58.920
And in the corner, you click on wingman

1342
01:16:58.920 --> 01:17:00.320
and essentially the pickax will man

1343
01:17:00.320 --> 01:17:01.760
and can do anything on pickax.

1344
01:17:01.760 --> 01:17:06.200
It can build, I mean, it can build the tool for you.

1345
01:17:06.200 --> 01:17:07.520
It could, you know, hey,

1346
01:17:07.520 --> 01:17:09.600
I want people to get 10 for uses on this tool

1347
01:17:09.600 --> 01:17:11.600
and then charge them $10 a month, right?

1348
01:17:11.600 --> 01:17:12.960
It can kind of do that for you.

1349
01:17:12.960 --> 01:17:14.080
It can do a lot.

1350
01:17:14.080 --> 01:17:16.400
So I'm just gonna tell it,

1351
01:17:16.400 --> 01:17:19.240
help me build a new agent.

1352
01:17:19.240 --> 01:17:22.200
That's what they call these tools now.

1353
01:17:22.200 --> 01:17:24.560
And here's the system prompt.

1354
01:17:24.560 --> 01:17:29.040
System prompt.

1355
01:17:29.040 --> 01:17:30.400
And I just paste that in there.

1356
01:17:30.400 --> 01:17:32.240
Okay, so that's my whole system prompt

1357
01:17:32.240 --> 01:17:34.920
that we just generated and I'm just gonna send that in.

1358
01:17:34.920 --> 01:17:37.000
Okay, now pickax is gonna go to work

1359
01:17:37.000 --> 01:17:38.800
and just build this whole thing for us.

1360
01:17:38.800 --> 01:17:41.440
So we gotta let the cookies bake a little bit,

1361
01:17:41.440 --> 01:17:45.120
but we'll come back in five minutes and it'll be done.

1362
01:17:45.120 --> 01:17:46.840
So while it's going,

1363
01:17:47.960 --> 01:17:49.720
are you guys kind of seeing the power of this?

1364
01:17:49.720 --> 01:17:52.120
Like, this is totally.

1365
01:17:52.120 --> 01:17:53.160
And I think this is a great,

1366
01:17:53.160 --> 01:17:55.000
you got a great example, Stacey,

1367
01:17:55.000 --> 01:17:57.480
'cause I think it's helping inspire people

1368
01:17:57.480 --> 01:17:59.160
who's feeling inspired for your own niche.

1369
01:17:59.160 --> 01:18:00.640
You're like, dang, okay.

1370
01:18:00.640 --> 01:18:02.800
I feel like I could build something that like

1371
01:18:02.800 --> 01:18:06.240
is stand out crazy, awesome for my people.

1372
01:18:06.240 --> 01:18:09.120
When you're using AI plus a micro niche like this,

1373
01:18:09.120 --> 01:18:12.320
it's just like, it's gonna crush on Facebook ads

1374
01:18:12.320 --> 01:18:16.040
because like no one is advertising to bakery owners.

1375
01:18:16.040 --> 01:18:19.280
And if they are, they're not doing it like with AI,

1376
01:18:19.280 --> 01:18:22.800
this specific and like, I think you could, man,

1377
01:18:22.800 --> 01:18:24.640
I just think that your lead cost.

1378
01:18:24.640 --> 01:18:27.400
If you're trying to be broad,

1379
01:18:27.400 --> 01:18:29.800
it's gonna cost a lot for those leads.

1380
01:18:29.800 --> 01:18:32.040
Like my ads, they're a little broad right now

1381
01:18:32.040 --> 01:18:35.200
because we're AI, but it's like AI for business.

1382
01:18:35.200 --> 01:18:36.920
It's like, you know, it is kind of broad.

1383
01:18:36.920 --> 01:18:38.960
So I'm paying a lot per lead,

1384
01:18:38.960 --> 01:18:41.560
20 to $30 per lead.

1385
01:18:41.560 --> 01:18:43.320
But when you go micro niche like this,

1386
01:18:43.320 --> 01:18:46.640
you might pay $5 or under, if not a dollar or under.

1387
01:18:46.640 --> 01:18:48.800
We've had multiple people getting leads

1388
01:18:48.800 --> 01:18:51.200
or under a dollar using a system,

1389
01:18:51.200 --> 01:18:53.840
which I haven't seen dollar leads since like 2017

1390
01:18:53.840 --> 01:18:55.120
on Facebook ads.

1391
01:18:55.120 --> 01:18:58.400
But imagine if you could generate, let's just say,

1392
01:18:58.400 --> 01:19:00.160
let's just do a high number.

1393
01:19:00.160 --> 01:19:02.200
Most people in our, you know, accelerator,

1394
01:19:02.200 --> 01:19:04.440
they're getting leads under $5.

1395
01:19:04.440 --> 01:19:06.400
But let's just say $5, okay.

1396
01:19:06.400 --> 01:19:10.160
So if this product is,

1397
01:19:10.160 --> 01:19:12.840
let's move about the handy calculator again, okay.

1398
01:19:12.840 --> 01:19:17.840
So if this, okay, if your service is $3,500,

1399
01:19:17.840 --> 01:19:20.860
let's just say it's costing us $5 per lead.

1400
01:19:20.860 --> 01:19:22.240
Actually, let's go higher.

1401
01:19:22.240 --> 01:19:24.040
Let's just $10, let's say.

1402
01:19:24.040 --> 01:19:26.120
This is like double what you probably will pay.

1403
01:19:26.120 --> 01:19:27.400
Let's say it's $10 a lead

1404
01:19:27.400 --> 01:19:30.760
and you're spending $10 a day, right?

1405
01:19:30.760 --> 01:19:31.960
So you're getting one lead a day.

1406
01:19:31.960 --> 01:19:33.640
So it's not crazy.

1407
01:19:33.640 --> 01:19:35.480
Doesn't feel like a crazy risk.

1408
01:19:35.480 --> 01:19:38.960
Could you do seven days of $10 a day spend,

1409
01:19:38.960 --> 01:19:42.880
maybe a month that'd be, that'd be, was that $300?

1410
01:19:42.880 --> 01:19:43.720
Is that right?

1411
01:19:43.720 --> 01:19:44.560
- Yep.

1412
01:19:44.560 --> 01:19:45.400
- Okay, yeah.

1413
01:19:45.400 --> 01:19:47.920
So let's say $300 in a month, okay.

1414
01:19:47.920 --> 01:19:49.720
Do you think three?

1415
01:19:49.720 --> 01:19:51.880
Okay, so you're getting $10 leads

1416
01:19:51.880 --> 01:19:55.800
and you're gonna spend $10 a day for 30 days.

1417
01:19:55.800 --> 01:19:57.040
That's 30 leads.

1418
01:19:57.040 --> 01:19:59.240
Do you think out of 30 of these people,

1419
01:20:09.840 --> 01:20:21.280
$3,500 right how many how many $300 would you say? I would do it on repeat and especially the way

1420
01:20:21.280 --> 01:20:26.560
you've shown us how to build though I work at one time and then I just sell it over and over

1421
01:20:26.560 --> 01:20:30.720
I'm here to do that and that's what we want to generate the leads but then that's again what

1422
01:20:30.720 --> 01:20:35.040
our program is going to talk you through is you know now what do we do with the lead we got to have

1423
01:20:35.040 --> 01:20:40.160
an automated system maybe you have AI texting them qualifying them and putting the right fit

1424
01:20:40.160 --> 01:20:46.560
people in your calendar who are actually ready to go or something and so again that was like

1425
01:20:46.560 --> 01:20:51.680
estimating high even if it was $10 a lead and she had to have a hundred leads come through before

1426
01:20:51.680 --> 01:20:58.400
one sale key right so a hundred times 10 that's a thousand dollars okay but then she makes $3,500

1427
01:20:58.400 --> 01:21:06.160
that's still like a three is that a 3.5x return on your ad spend like that's great that's scale

1428
01:21:06.160 --> 01:21:09.760
we can scale that all day and that's how we're going to hit that one percent of the market we're

1429
01:21:09.760 --> 01:21:14.000
going to just start small as we're just being dialed and working we're going to grow it grow

1430
01:21:14.000 --> 01:21:18.400
it grow it before you're not you're going to need probably some teammates and some AI assistants

1431
01:21:19.360 --> 01:21:24.080
and this is going to be fun okay so I love kind of getting into the math like that because a lot

1432
01:21:24.080 --> 01:21:28.320
people are afraid to advertise but when you kind of see it you're like okay if I have a hot

1433
01:21:28.320 --> 01:21:33.440
lee man if the lee man it's not hot it's going to cost you $50 a lead right and so you can't scale

1434
01:21:33.440 --> 01:21:38.960
that but if we can get the lee man it really hot it gets that thing really low the cost okay so

1435
01:21:38.960 --> 01:21:46.000
here we go our bakery go digital roadmap is live let's click it so literally it just built the

1436
01:21:46.000 --> 01:21:51.520
whole thing for us okay of course we can still customize it we can edit the photo we can make

1437
01:21:51.520 --> 01:21:57.680
it look awesome but here we go let's just test it out the gate with no adjustments okay so

1438
01:21:57.680 --> 01:22:03.120
find out what your bakery is losing money in time get a clear simple roadmap to boost revenue

1439
01:22:03.120 --> 01:22:08.240
hi okay so i'm chatting with the tool now you can embed this on a website we can run an ad and

1440
01:22:08.240 --> 01:22:12.960
generate a lean they just give them a link straight to the pickaxe and let's just see how it's doing

1441
01:22:12.960 --> 01:22:19.760
here okay hi it's chatting with me now i did notice it put me on this older model okay so this is a

1442
01:22:19.760 --> 01:22:25.840
cheaper model gpt 4.0 it's a little bit slower so if you want it to be a little faster or smarter

1443
01:22:25.840 --> 01:22:32.400
i can show you how to change that but okay yes let's get started okay i might have to switch it

1444
01:22:32.400 --> 01:22:37.440
to the faster model for this demo okay great it's going faster how many farmers market so

1445
01:22:38.080 --> 01:22:45.520
once per weekend correct for x-a-mom okay so it's is it following my system prompt

1446
01:22:45.520 --> 01:22:51.840
yes it's following the instructions how many times do i spend preparing oh man six hours prep

1447
01:22:51.840 --> 01:23:00.960
yes uh four hours take down eight hours at the event i don't know that's probably a lot um but

1448
01:23:00.960 --> 01:23:06.320
i'm just making this but it really is it is that time consuming with the current 18 hours per

1449
01:23:06.320 --> 01:23:14.400
event now on average how many unsolved products usually 25 unsolent right okay so it's again it's

1450
01:23:14.400 --> 01:23:18.720
creating this like kind of pain thing like how many hours per week do you and your family and the

1451
01:23:18.720 --> 01:23:25.520
team work keep the business running schooling events um i'm just gonna say like 80 plus hours okay

1452
01:23:25.520 --> 01:23:33.120
let's say it's me and my wife and we're doing it together 40 hours a week that's quite a commitment

1453
01:23:33.120 --> 01:23:38.480
it's like it's leaning into the pain like bang whatever what your average monthly sales revenue

1454
01:23:38.480 --> 01:23:45.200
i don't know what what a bakeries kind of do uh uh you know monthly so hers is about five thousand

1455
01:23:45.200 --> 01:23:54.000
which we need to get her at minimum up to um around 15 000 for her to shoot the profit yeah okay

1456
01:23:54.000 --> 01:23:58.560
perfect so okay thanks for all your information so gives me a summary it's like hey you're actually

1457
01:23:58.560 --> 01:24:03.680
potentially losing 1250 per month dedicating sufficient amount of time that you could be

1458
01:24:03.680 --> 01:24:08.320
using to do this thing and it's like why go digital selling online can increase your sales by 15

1459
01:24:08.320 --> 01:24:15.120
to 50 percent are you ready to receive your go digital roadmap yes please definitely give it to

1460
01:24:15.120 --> 01:24:21.840
me okay so now if it's doing its job it should kind of do a simple roadmap okay and also recommend

1461
01:24:21.840 --> 01:24:25.840
you right so it's kind of like here let's do this thing let's create a website let's set up online

1462
01:24:25.840 --> 01:24:31.040
ordering let's build that email list at kind of text listing let's offer promotions let's automate

1463
01:24:31.040 --> 01:24:35.600
where possible gives them a checklist and it's like hey for the fastest setup i recommend the go

1464
01:24:35.600 --> 01:24:41.040
digital easy program with stacy cassie it's designed to help you online book a book uh you know you'd

1465
01:24:41.040 --> 01:24:46.080
have your calendar right here basically book a time with me on the counter like you can go do this all

1466
01:24:46.080 --> 01:24:52.240
yourself or hire a bunch of people are going to charge you 50 000 dollars you know like 10 000 for

1467
01:24:52.240 --> 01:24:58.240
a website and this and that and uh or we have some savings going on right now book a time with stacy

1468
01:24:58.240 --> 01:24:59.840
next week and let's talk right

1469
01:25:05.280 --> 01:25:09.680
that was another thing that she was getting. She's getting marketed from people who sell Google

1470
01:25:09.680 --> 01:25:14.240
and different things. And I was like, I can do that. I can do that. I can create that QR code.

1471
01:25:14.240 --> 01:25:21.040
I can do that, Leah. So this will be that alone that they get. This will be a savings right here.

1472
01:25:21.040 --> 01:25:26.480
That's amazing. That's awesome. Well, you guys saw that. I mean, it worked right at the gate.

1473
01:25:27.200 --> 01:25:33.360
Perfect. If yours doesn't work, try adjusting the model because this is an older model 4.0.

1474
01:25:33.360 --> 01:25:38.640
So if you go to a higher model, usually a higher number, it's faster and it's smarter. So if you

1475
01:25:38.640 --> 01:25:42.560
need to be a little smarter, maybe you're doing a more complex. Like my insurance guy, he's like,

1476
01:25:42.560 --> 01:25:46.800
upload all your insurance policies and I'll find you deals, right? That's his lead magnet.

1477
01:25:46.800 --> 01:25:50.560
So like maybe you need a little bit smarter model. You can see when you hover over the

1478
01:25:50.560 --> 01:25:55.120
little pricing, it shows you how much it's going to cost to run the technology. So this

1479
01:25:55.120 --> 01:26:02.960
is about 20 cents per 100 uses. GBT 5.4 nano. There's also a GBT fiberhorn mini. I like this

1480
01:26:02.960 --> 01:26:06.960
nano one's really smart. It's the latest model, but it's like really lightweight, meaning it

1481
01:26:06.960 --> 01:26:11.120
doesn't cost lots. I like that one. Honestly, yours is working fine with 4.0. So I might just

1482
01:26:11.120 --> 01:26:16.320
keep it for people that are, you know, you can use Gemini, you can use claw. There's a bunch of

1483
01:26:16.320 --> 01:26:21.200
different ones that you can try, but I think yours is good. Let's just leave it. And again,

1484
01:26:21.200 --> 01:26:24.320
you're going to rebuild this because you're going to go learn this thing by rebuilding it. But

1485
01:26:25.120 --> 01:26:29.600
I'm pretty crazy. Now if she wanted to upload some stuff to the knowledge docs,

1486
01:26:29.600 --> 01:26:33.600
she could and like, we don't even have any knowledge docs. This is all AI doing this thing.

1487
01:26:33.600 --> 01:26:38.320
But she could upload like, here's some of my recommended processes or something. Like she has

1488
01:26:38.320 --> 01:26:43.920
that, it'll train it even more so to align with her process. But I mean, already, it felt like

1489
01:26:43.920 --> 01:26:49.920
pretty, pretty aligned. And then you're going to kind of configure it. Like if you need to,

1490
01:26:49.920 --> 01:26:54.800
change the model and then test it, right? You're going to test it. Then you're going to refine it.

1491
01:26:54.800 --> 01:26:59.360
If like, for example, if it's just dumped all those questions on me at once, right? It'd be

1492
01:26:59.360 --> 01:27:04.480
overwhelming for the user. So I would add something in like this. Hey, just do step-by-step delivery

1493
01:27:04.480 --> 01:27:09.520
of the questions. You see, I was kind of felt conversational. Right. That's what we want. So I

1494
01:27:09.520 --> 01:27:14.640
just kind of add something in like that. Then you can test it again. And then you're going to

1495
01:27:14.640 --> 01:27:21.920
publish. Okay. So to publish, we go pickaxe and we just hit updating close. Okay. And then we're

1496
01:27:21.920 --> 01:27:29.280
going to choose one of these ways we can deploy it. So for now, I'll just do the direct link. But

1497
01:27:29.280 --> 01:27:32.560
imagine this could be a phone number. You could be like, text this number to get your free

1498
01:27:32.560 --> 01:27:37.760
Go digital plan, right? It could be a WhatsApp number. And they're just texting them once that

1499
01:27:37.760 --> 01:27:44.160
feels super like personal and natural, which is really fun. You can do telegram, share it. I know

1500
01:27:44.160 --> 01:27:49.600
your telegram. That's new. Actually, I know Sherry was asking my telegram. That's new. You can also

1501
01:27:49.600 --> 01:27:54.480
just embed this. So if you had a website already, you could just put this on like a there's a lead

1502
01:27:54.480 --> 01:27:59.840
form to get the thing. And on the next page, you could just embed it in a website. And then I'll

1503
01:27:59.840 --> 01:28:05.360
just do the direct link. Okay. Okay. All right. Cool. All right. I'll share the link in the chat.

1504
01:28:05.360 --> 01:28:10.400
If anyone wants to play with this one, if you're a bakery owner or you just want to see it in action,

1505
01:28:10.400 --> 01:28:16.800
go work. Okay. So cool. All right. And then you got the replay of this thing. So you can go

1506
01:28:16.800 --> 01:28:22.880
rebuild it in your account and just like, you know, learn the process. All right. So we'll

1507
01:28:22.880 --> 01:28:26.560
the last step, okay, I'm going to power through these ones. Okay. So

1508
01:28:26.560 --> 01:28:32.560
what we're going to do is we're going to prepare for tomorrow. So tomorrow,

1509
01:28:32.560 --> 01:28:37.360
we're going to actually put this out there in the world. Okay. And to do that, we're going to do

1510
01:28:37.360 --> 01:28:42.640
it through meta. It talks about the number one place to advertise right now that uses AI to

1511
01:28:42.640 --> 01:28:48.320
find your ideal people. And that's Facebook. Facebook is owned by meta. Okay. And Facebook

1512
01:28:48.320 --> 01:28:54.240
and Instagram, they know way too much about us. I was on a call one time with someone from Facebook.

1513
01:28:54.240 --> 01:28:58.320
And because once you spend a lot of money on Facebook, they start, you know, whining and

1514
01:28:58.320 --> 01:29:02.640
dining you, you know? And so we were at this point, spending about a million dollars an

1515
01:29:02.640 --> 01:29:09.120
ads a month. Okay. In our business. And so they're like, want to hop on calls and send me gifts for

1516
01:29:09.120 --> 01:29:14.560
Christmas things. But I had this like a rep, you know, they call it a rep at Facebook. And he was

1517
01:29:14.560 --> 01:29:20.640
like, Hey, like, we, we know so much about people, like we could do things with advertising that

1518
01:29:20.640 --> 01:29:26.000
would scare people. We just can't do it for 10 years. You know, I was like, dang. Okay. You know,

1519
01:29:26.000 --> 01:29:31.120
but he's like, we know when someone got their paycheck and like they are in a buying mood. And

1520
01:29:31.120 --> 01:29:36.160
it's like midnight. And like very, they use you by this type of men's product. And so if you step

1521
01:29:36.160 --> 01:29:40.160
your head this way, it'll show that men's product to this person at that exact time. You know,

1522
01:29:40.160 --> 01:29:46.000
it's like, dang, that's crazy. You know, and so meta knows a lot. So if we make an ad that's

1523
01:29:46.000 --> 01:29:51.840
really specific for these people, and it's not like grow your business, it's like grow your bakery

1524
01:29:51.840 --> 01:29:56.400
business. If you're doing farmers markets and you want to do half as many farm markets next year,

1525
01:29:56.400 --> 01:29:59.920
because you have so many online sales coming through use this AI tool.

1526
01:30:14.000 --> 01:30:17.000
So it becomes really powerful.

1527
01:30:17.000 --> 01:30:28.000
And let's see here I'm going to show you guys how to prepare for that okay so your homework today okay is go create one of these a marking assets at least the rough draft version of it okay.

1528
01:30:28.000 --> 01:30:40.000
And then follow these last steps here see if I can show you real quick I'm going to fire through these we're going to go back to our digital product creator tool okay because we kind of have that whole history there going on so it knows about what we're doing.

1529
01:30:40.000 --> 01:30:49.000
And I'm just going to tell it to say hey, will you help me come up with some short and punchy ad copy copy is the words right.

1530
01:30:49.000 --> 01:31:01.000
And we're just going to say that helped me come up with this short and punchy ad copy you could also ask your copywriter this you just got to give it some context like hey because like you're in a figure out right now it doesn't have context and you can pick

1531
01:31:01.000 --> 01:31:12.000
action you build so you could go ask your copywriter this it'll probably sound better, but this one will get us something quick so I'm just going to do this pretty quick.

1532
01:31:12.000 --> 01:31:17.000
Perfect okay so here's here's some copy this would be the words that go on the ads.

1533
01:31:17.000 --> 01:31:27.000
Hey local bakery and be strong see how I'm actually how much cash and time you're losing by not selling online get your instant AI power digital rum at free for a little time right.

1534
01:31:27.000 --> 01:31:36.000
Local bakery and be sure I was tired working hard for tiny margins unlock and a tool that shows you exactly where you're losing money and how to cash in online right.

1535
01:31:36.000 --> 01:31:48.000
So again some ideas just to get you going right but I would just write these down kind of get some ideas for tomorrow you're going to need some words right the next thing we're going to need is some images okay so for the images.

1536
01:31:48.000 --> 01:31:55.000
We have two tools that do this one is just our chat GPT tool and the other ones are nano banana tool.

1537
01:31:55.000 --> 01:32:17.000
So down here in this saving section we've got chat GPT we got nano banana you're going to come into one of those and just put in a help me make a catchy ad graphic right so wrong tab help me make a catchy ad graphic for my go digital roadmap.

1538
01:32:17.000 --> 01:32:38.000
Yeah tool for bakery owners who are sick of doing farmer market and want to use the power of the Internet to grow their business okay.

1539
01:32:38.000 --> 01:32:46.000
Sorry we could even say the power of AI to grow their business because that would be super hot.

1540
01:32:46.000 --> 01:32:48.000
Cool.

1541
01:32:48.000 --> 01:32:58.000
So you send this in something like that now for ads and images you it's going to ask you some questions and it's going to kind of clarify some things.

1542
01:32:58.000 --> 01:33:11.000
I'm just going to say one by one that's like a square, you could also ask it in any AI tool like this and that's going to generate a photo.

1543
01:33:11.000 --> 01:33:24.000
I like to get a couple different options to kind of see the different styles.

1544
01:33:24.000 --> 01:33:32.000
So this one's generating this one's generating this one tends to be a little faster because ours is using the same API just has to like go there and come back.

1545
01:33:32.000 --> 01:33:35.000
So we'll give that a second and then once you have that.

1546
01:33:35.000 --> 01:33:49.000
Our last step is to download the photo get it ready. I would say perfection is the enemy of progress here like don't worry about getting it perfect oftentimes, we will try like 10 different photos and like one of them works right.

1547
01:33:49.000 --> 01:33:58.000
Yeah, as Sherry said chat GPT is great photos chat is probably the leader right now in the image department. Yes, I use their image all the time.

1548
01:33:58.000 --> 01:34:05.000
Yeah, it got so good recently and I've been super impressed so definitely chat GPT which we have through the toolkit as well.

1549
01:34:05.000 --> 01:34:09.000
But you'll see the pride generate different things.

1550
01:34:09.000 --> 01:34:11.000
So the goal is just to get it done.

1551
01:34:11.000 --> 01:34:15.000
And then lastly, we're going to get ready to promote. Okay, so just a recap.

1552
01:34:15.000 --> 01:34:21.000
I'll show you the photo what generates in a second. Here's your assignments for day two. Okay.

1553
01:34:21.000 --> 01:34:25.000
And there's levels to the game again we got level one level two level three.

1554
01:34:25.000 --> 01:34:35.000
So level one is just kind of get your ideas solidified work with our tool to kind of get an idea going. Right, then generate your first system prompt and maybe start building it right that's just level one.

1555
01:34:35.000 --> 01:34:39.000
Level two is kind of what we did with Stacy we got her to level two.

1556
01:34:39.000 --> 01:34:48.000
She just needs to go do it herself just so she learns this thing so everything in level one get it functional that means I created that link I could share in the chat you guys could chat with it.

1557
01:34:48.000 --> 01:34:57.000
And then post in the community hey guys check out my my thing I made it's this and post in the community and we can give you feedback tomorrow that'd be awesome.

1558
01:34:57.000 --> 01:35:00.000
Level three is like if you actually build this.

1559
01:35:05.100 --> 01:35:07.100
Which means just like post on social media. We had

1560
01:35:07.100 --> 01:35:11.960
Noelle came through our community and she did this she literally posted on her Facebook like hey

1561
01:35:11.960 --> 01:35:15.680
Do I have any friends who run you know bakery businesses like something like this?

1562
01:35:15.680 --> 01:35:21.920
I created a new tool that helps you create more profitability and do less farmers market drop the word profit in the comments

1563
01:35:21.920 --> 01:35:27.480
Down below and I'll send you the link right you guys have seen that style post the reason we do that style post is it

1564
01:35:27.960 --> 01:35:32.840
Gets the algorithm going wait and wait more people comment on your post more people see it

1565
01:35:32.840 --> 01:35:34.840
So that's why we do that style post

1566
01:35:34.840 --> 01:35:40.600
And then people drop profit and then we send the link right so that would be level three is like I actually get some leads coming in

1567
01:35:40.600 --> 01:35:44.400
Just organically and then we'll do paid. We'll show that tomorrow. Okay

1568
01:35:44.400 --> 01:35:50.360
All right, let's check on our image here. All right, we got our free AI tool for business owners

1569
01:35:50.360 --> 01:35:54.700
I wish I could make it bigger. It's like kind of small, but let me see can you guys see that?

1570
01:35:55.000 --> 01:36:01.800
Okay, here we go from local to limit list grow your bakery with AI online orders up new customers

1571
01:36:01.800 --> 01:36:07.360
Tired of relying on farmers and markets use the power of ad and grow your business online track more customers increase sales

1572
01:36:07.360 --> 01:36:12.000
Stuck here. That's awesome. This is really good. Get this

1573
01:36:12.000 --> 01:36:18.000
I will download this I'll post in the group. I'm sure it'll generate something like this for you, too

1574
01:36:18.000 --> 01:36:23.440
But I like this a lot this image generation just got so good. It is good

1575
01:36:24.360 --> 01:36:27.080
Let's see how ours did and then I'll see if I can compete

1576
01:36:27.080 --> 01:36:30.280
The digital roadmap so different style here

1577
01:36:30.280 --> 01:36:35.680
I didn't I like putting a human in it for sure if you can because it just attracts like it's just your eyes

1578
01:36:35.680 --> 01:36:37.920
They're drawn to people and faces

1579
01:36:37.920 --> 01:36:39.160
But I do like this one too

1580
01:36:39.160 --> 01:36:43.520
We actually have ads that look like this that work really well because they're just really bold

1581
01:36:43.520 --> 01:36:49.360
The go-dism romance free tool for bakery owners more or knows better marketing online get the free roadmap

1582
01:36:49.360 --> 01:36:52.400
That looks pretty solid do so a couple options

1583
01:36:52.520 --> 01:36:54.520
cool I

1584
01:36:54.520 --> 01:37:01.800
Like that and I'll make sure that I post in the community in the morning the difference between what weeks here and what I created

1585
01:37:01.800 --> 01:37:04.000
I love it. I love it. Okay, so

1586
01:37:04.000 --> 01:37:10.040
Who's feeling inspired? I mean there's a lot today, but I think what a cool example Stacey

1587
01:37:10.040 --> 01:37:14.440
I think it's always fun like I used to do this and just show one of my examples

1588
01:37:14.440 --> 01:37:16.920
But it's like so much more fun to do it for someone else in the room

1589
01:37:16.920 --> 01:37:21.960
Because you guys also get to kind of see a little bit our coaching style and you know how we would work with you

1590
01:37:21.960 --> 01:37:26.960
you know if you're in our program right where we're going in work shopping your stuff and so

1591
01:37:26.960 --> 01:37:32.320
Stacey got a little taste of that today, and I would say like just for for everyone else

1592
01:37:32.320 --> 01:37:34.280
Just I would consider you know

1593
01:37:34.280 --> 01:37:39.560
What would what would change you know if you really were to implement what we just taught right?

1594
01:37:39.560 --> 01:37:45.800
What would it be worth your business if you figured out this earlier is better thing like if we could just generate leads every day of bakery owners

1595
01:37:45.800 --> 01:37:48.840
For Stacy's business, which I hundred percent know this well

1596
01:37:49.680 --> 01:37:54.520
What's gonna happen to her business like she now has clarity. She's got focus

1597
01:37:54.520 --> 01:38:00.280
She has one thing to focus on which is like let me just make this Lee magnet crush it like and then when that's crushing it

1598
01:38:00.280 --> 01:38:04.360
And she's overwhelmed with leads, and then we just move down to the next page to the funnel

1599
01:38:04.360 --> 01:38:08.040
Right so we focus on the earliest thing then we move down to the next thing right?

1600
01:38:08.040 --> 01:38:11.800
Okay, how do we get leads on phone calls? Okay, great. How do we close them phone calls?

1601
01:38:11.800 --> 01:38:14.560
That's the next step, okay, and how do we make fulfillment awesome?

1602
01:38:14.560 --> 01:38:19.640
So they tell all their friends right so we just work our way down the funnel and just make this thing awesome

1603
01:38:19.640 --> 01:38:21.640
and

1604
01:38:21.640 --> 01:38:25.320
Tomorrow we'll be talking about building a no funnel low cost lead machine

1605
01:38:25.320 --> 01:38:29.140
I believe this is one of the number one ways. I've seen people really break through in business

1606
01:38:29.140 --> 01:38:33.000
This means you don't even need a website to do this. I know Stacy you can build a website

1607
01:38:33.000 --> 01:38:36.120
So but like for even my non-techy people

1608
01:38:36.120 --> 01:38:40.200
We have a way to actually do this with no website where you can start generating leads

1609
01:38:40.200 --> 01:38:43.240
And I think it's the best way to start getting stability in your business

1610
01:38:43.240 --> 01:38:46.720
Where you just have stable leads coming through and you can really grow without

1611
01:38:47.400 --> 01:38:52.440
That scatter kind of all over-the-place strategy and I did talk about this yesterday

1612
01:38:52.440 --> 01:38:57.040
But we are going to do a scholarship of our program for people that do the homework

1613
01:38:57.040 --> 01:39:03.320
So if you do level one on day one which a lot of you guys did and level two on day two

1614
01:39:03.320 --> 01:39:06.000
Just easy remember level one day one level two day two

1615
01:39:06.000 --> 01:39:11.440
You got to do it by Tuesday next week Tuesday 9 a.m. So you have kind of like over the weekend to finish it

1616
01:39:11.640 --> 01:39:17.520
But if you do those two things we will enter you to win our AI business accelerator, okay?

1617
01:39:17.520 --> 01:39:21.440
And if you're curious what that is, I know yesterday a couple were asking

1618
01:39:21.440 --> 01:39:26.960
I'd love to just show you real quick. Okay, what that AI business accelerator is again

1619
01:39:26.960 --> 01:39:30.080
This is not for everyone but for a percentage of you you're like dang

1620
01:39:30.080 --> 01:39:34.600
I like this I want what Stacy just had where you like get that personalized attention

1621
01:39:34.600 --> 01:39:39.680
You get the workshops every week and we actually are starting a next cohort next week

1622
01:39:39.680 --> 01:39:46.360
So I think it's next Thursday we're kicking this one off and so you do have time if you want to apply for this accelerator

1623
01:39:46.360 --> 01:39:49.080
I'll put a link in the chat somewhere. Let me see

1624
01:39:49.080 --> 01:39:53.760
I'll put a link in the chat if you want to start an application for it while I'm telling you just a little bit about

1625
01:39:53.760 --> 01:39:54.880
I won't take a ton of time here

1626
01:39:54.880 --> 01:39:59.960
But whether you're entering the win the scholarship or you're gonna win by getting in this thing at least have a conversation

1627
01:40:04.160 --> 01:40:09.280
different investment levels to make it work for your business. Okay, so because the AI business

1628
01:40:09.280 --> 01:40:13.200
accelerator, it's really for family first entrepreneurs who are wearing a lot of hats,

1629
01:40:13.200 --> 01:40:20.000
and they want really three things, okay, which I kind of just gave you a preview, right? They want

1630
01:40:20.000 --> 01:40:25.680
leads. We actually help you do that within the first 14 days, create a predictable system,

1631
01:40:25.680 --> 01:40:30.560
create leads for your business. They want time freedom, right? No, like passive where you're just

1632
01:40:30.560 --> 01:40:34.800
sitting on the beach and money's flowing to you, even though that would be cool, but we just want

1633
01:40:34.800 --> 01:40:39.680
you to be able to take some time off, even if it's like, hey, let's free up eight to 10 hours a week

1634
01:40:39.680 --> 01:40:44.720
with AI for you. I know, Peter, you're talking yesterday about the insurance business, and let's

1635
01:40:44.720 --> 01:40:49.360
say, honestly, I don't need more leads right now, because I would break myself, you know? So if

1636
01:40:49.360 --> 01:40:53.120
you're that person, like you're like, thing, I can't take more leads, this is where we're going to

1637
01:40:53.120 --> 01:40:57.120
focus with you at the beginning, right? To just stop wearing all the hats and create an AI system

1638
01:40:57.120 --> 01:41:02.000
that starts taking things off your plate. And then lastly is clarity, just like we did with Stacy,

1639
01:41:02.000 --> 01:41:06.800
just having like a really clear like, wow, like I'm not going to stop till I hit 1% of this total

1640
01:41:06.800 --> 01:41:13.120
addressable market and become the queen of bakery, you know, online business. And I mean,

1641
01:41:13.120 --> 01:41:17.840
she can make a eight figure business right there. And then just focusing on the steps earlier,

1642
01:41:17.840 --> 01:41:22.640
next step, next step, next step, you can build a really robust business. And so we go through those

1643
01:41:22.640 --> 01:41:28.720
three pillars in the program. The first 14 days, we do launch, you know, with you that, that NLD

1644
01:41:28.720 --> 01:41:33.040
system, we call us the new leads daily system. Exactly what I just showed you. But like, we go

1645
01:41:33.040 --> 01:41:37.840
deep on that we have bigger, you know, longer trainings on it. And we workshop each of these

1646
01:41:37.840 --> 01:41:42.080
things. I forget if I skip the slide, I don't know if I skip the slide or not. But every week,

1647
01:41:42.080 --> 01:41:46.480
we have a short curriculum, and then we do a live workshop with you. So you're on with me or

1648
01:41:46.480 --> 01:41:52.560
Euclides or Gaby. And we're really workshopping on your business on these topics to get the feedback.

1649
01:41:52.560 --> 01:41:58.080
Because a lot of people can do what I say to do during the challenge, but not everyone can like,

1650
01:41:58.080 --> 01:42:02.800
make it hot, right? Like, it's good to get feedback from someone who's done this 1000 times and be

1651
01:42:02.800 --> 01:42:06.800
like, okay, of these five ideas, this is the hot one, right? And here's how we're going to make it

1652
01:42:06.800 --> 01:42:11.120
hotter, because that's what's going to get you those really low cost leads. We've spent over 14

1653
01:42:11.120 --> 01:42:15.520
million ads, we really know how to do this and save money in the process. We're not venture back

1654
01:42:15.520 --> 01:42:19.760
and like that. This is like a family on business. But we didn't start there started like $10

1655
01:42:19.760 --> 01:42:24.720
day like like we talked out with Stacy. And we also have a whole other society and we show you

1656
01:42:24.720 --> 01:42:29.280
where we actually have AI start outreaching to people, bakery owners, for example, very easy

1657
01:42:29.280 --> 01:42:34.160
to find online, right? Like, so we might as well have an AI agent going and finding those every day

1658
01:42:34.160 --> 01:42:38.960
and starting out reaching to them just cold, because that also could bring in leads for you

1659
01:42:38.960 --> 01:42:43.520
super easy. And we have a guarantee on this, you'll have new leads coming in within the first 14

1660
01:42:43.520 --> 01:42:47.840
days or we'll literally hop on the call and click buttons and get it done until you're there. Because

1661
01:42:47.840 --> 01:42:52.160
like, this is such a big breakthrough that earlier as better concept, we can handle that. It's just

1662
01:42:52.160 --> 01:42:56.640
such a conference booster. Even if you're not wanting to spend a ton on ads, you can start with $5 a

1663
01:42:56.640 --> 01:43:00.240
day, and then you can just turn it off and just know that it's there and you have it when I need

1664
01:43:00.240 --> 01:43:04.560
leads, I just click this button, I turn it on when I'm too busy, I click it and turn it off, right?

1665
01:43:04.560 --> 01:43:09.600
The second thing we do is we focus on the AI executive assistant and installing it in your

1666
01:43:09.600 --> 01:43:13.760
business. This is really like your right hand AI assistant. I'll show you some previews of this

1667
01:43:13.760 --> 01:43:18.480
tomorrow. But basically, if it could be done on a computer, this thing can pretty much do it.

1668
01:43:18.480 --> 01:43:23.120
It can go find bakeries, it can reach out to them, it can write emails. I know I'm using Stacey's

1669
01:43:23.120 --> 01:43:27.680
example, but think about your industry. Could you have AI start taking some things off your plate?

1670
01:43:27.680 --> 01:43:33.680
That's what we do in pillar number two. And we actually, as we're training you, we install skills

1671
01:43:33.680 --> 01:43:40.320
into the brain of the AI. Kind of like the matrix, you know how like Neo, he wants to learn kung fu,

1672
01:43:40.320 --> 01:43:44.720
they just download it into him and he knows kung fu. We kind of do that with your AI assistant,

1673
01:43:44.720 --> 01:43:49.040
like I was just with a couple business owners and they wanted to blog every day. So we have a skill

1674
01:43:49.040 --> 01:43:54.480
that helps the AI assistant blog every day for them using really good keywords and things like

1675
01:43:54.480 --> 01:43:58.240
that. We just download that skill into AI assistant and it starts going to work for you doing that

1676
01:43:58.240 --> 01:44:04.320
thing. So if AI can't do it, we also have training on how to hire team and things like that. But we

1677
01:44:04.320 --> 01:44:09.280
do have a new guarantee called the one day, one day free guarantee on that program, which says if

1678
01:44:09.280 --> 01:44:13.680
you implement the systems, you don't get back at least one full day, that's eight to 10 hours,

1679
01:44:13.680 --> 01:44:18.800
we'll credit your full investment back towards either one on one deeper session with me, my team,

1680
01:44:18.800 --> 01:44:23.680
or comparing enrollment in the next cohort to really master this time pillar. So well,

1681
01:44:23.680 --> 01:44:27.840
we're going to just lean into this till we make sure we're freeing up that time with you.

1682
01:44:27.840 --> 01:44:32.080
And then the last one is clarity, really just helping you know where to focus, right? Okay,

1683
01:44:32.080 --> 01:44:36.560
earlier is better. Here's the next step to focus on, let's get your leads coming in ascending,

1684
01:44:36.560 --> 01:44:42.320
let's get that time freedom going for you. Really, what you walk away with is leads flowing in,

1685
01:44:42.320 --> 01:44:46.480
time freedom created and a big vision and clarity on the next step. So you know exactly

1686
01:44:46.480 --> 01:44:53.440
where you are and where you want to go. We have a ton of people coming to us from our share one

1687
01:44:53.440 --> 01:44:58.720
story, Jill, I was just with her last weekend, because we also with this program, we do some in-person

1688
01:44:58.720 --> 01:45:00.020
events here.

1689
01:45:04.640 --> 01:45:09.200
build day. And she was like, I literally just got a call this morning. So we set up her AI

1690
01:45:09.200 --> 01:45:15.120
executive assistant to literally go find her her ideal customer. She sells furniture to

1691
01:45:15.120 --> 01:45:21.120
co-working space owners. Okay, again, a niche, right? So like we helped her to find the niche.

1692
01:45:21.120 --> 01:45:24.240
First of all, when I started working with her, because it was like, she was just trying to sell

1693
01:45:24.240 --> 01:45:29.520
furniture. And I was like, to who, right? So we defined this niche of co-working space owners,

1694
01:45:29.520 --> 01:45:34.320
which is like, they want to have fun, cool stuff. She's got this like, conference table. It turns

1695
01:45:34.320 --> 01:45:38.960
into a pain point table, right? She's got like these podcast booths so they can like increase the

1696
01:45:38.960 --> 01:45:46.960
revenue by selling podcast, podcasting services, right? So, and she, and anyway, so she has an AI

1697
01:45:46.960 --> 01:45:52.240
assistant that we created that basically goes out and finds co-working spaces every day. And I think

1698
01:45:52.240 --> 01:45:57.360
we set up at the beginning to find 15 a day, which she basically looked within 14 days was like,

1699
01:45:57.360 --> 01:46:02.080
turning this off. Like it's too, I'm getting way too many leads. So she had to turn it off and

1700
01:46:02.080 --> 01:46:06.720
tone it down. I think now she does like five a day, but it writes these crazy personalized emails.

1701
01:46:06.720 --> 01:46:13.360
It'll be like, Hey, Austin, I saw that you're, you're opening up a new co-working location on

1702
01:46:13.360 --> 01:46:18.720
Front Street. That's an awesome area. I heard it's great. Anyway, it's like, I help co-working space

1703
01:46:18.720 --> 01:46:23.680
owners increase their revenue by adding in special pieces that make your customers more

1704
01:46:23.680 --> 01:46:27.760
sticky increased revenue. If it's worth a five minute chat, I would love to get you more information.

1705
01:46:27.760 --> 01:46:32.080
Here's a link to my counter, right? It just sends a really personalized email every single day to

1706
01:46:32.080 --> 01:46:38.880
new co-working space owners. And she literally just got a really sweet deal on Friday. She was

1707
01:46:38.880 --> 01:46:44.000
telling me about Fromness where it was like this guy, she actually has two parts. She has one reaching

1708
01:46:44.000 --> 01:46:47.840
out to co-working space and she has one agent reaching out to furniture brands that want their

1709
01:46:47.840 --> 01:46:52.640
furniture. So she's kind of working both. And so she has some really cool deals come through on that.

1710
01:46:52.640 --> 01:46:56.320
Anyways, just one story I want to share with you guys that's literally like set it and forget

1711
01:46:56.320 --> 01:47:02.720
this AI just going off and finding her ideal people. So anyways, that's the AI business accelerator.

1712
01:47:02.720 --> 01:47:06.960
If you guys were curious about it, that's almost everything that's included. There's some more

1713
01:47:06.960 --> 01:47:10.880
things I talked about the guarantees, but really the high level is you're getting our step-by-step

1714
01:47:10.880 --> 01:47:16.400
curriculum that unlocks every week. So it's step-by-step. You get on a workshop with us every week.

1715
01:47:16.400 --> 01:47:21.680
Again, we start next week on Thursday, our next cohort. And so you'll be on with me. You're glad

1716
01:47:21.680 --> 01:47:25.520
that we actually do what we did today where we're like looking at your thing, helping tweak it,

1717
01:47:25.520 --> 01:47:29.920
helping me get feedback and taking to the next level. And then we're giving you the AI executive

1718
01:47:29.920 --> 01:47:35.440
assistant as well and the in-person event in San Diego. So if you guys want to jump in there and

1719
01:47:35.440 --> 01:47:43.520
just apply, at least explore more information about it, click this link or scan the QR code.

1720
01:47:43.520 --> 01:47:50.640
Click the link or scan the QR code. I'll put it in the chat. It's raymakerlinks.com/implementation.

1721
01:47:50.640 --> 01:47:54.160
Okay, we have the intake form where you just fill out the application.

1722
01:47:54.160 --> 01:47:59.760
You get on with our team and you're glad. We're Leslie, Austin, Robbie. They're all great.

1723
01:47:59.760 --> 01:48:03.200
Just kind of making sure this is a good fit because we do want to work with businesses

1724
01:48:03.200 --> 01:48:08.080
we can truly help and really take to the next level. And so no offense. And we say, "Hey,

1725
01:48:08.080 --> 01:48:11.920
maybe not a good fit right now for your business. Do this other thing first and come back."

1726
01:48:11.920 --> 01:48:16.160
Like, we really want to serve you guys. And Stacy said, "Lestely and awesome are incredible."

1727
01:48:16.160 --> 01:48:19.920
Yeah, so these conversations are very, very casual. We're not twisting your arm in anything.

1728
01:48:19.920 --> 01:48:23.040
We really are more pushing people away if they're not the right fit.

1729
01:48:23.040 --> 01:48:26.880
And then like, "Hey, like, Stacy, I think it'd be awesome. Like, we should do this thing."

1730
01:48:26.880 --> 01:48:30.720
Like, and we can just tell that on a call and then recommend, "Okay, let's figure out the finances

1731
01:48:30.720 --> 01:48:36.800
to make this work." And we do have creative financing stuff going on as well. So you can

1732
01:48:36.800 --> 01:48:40.560
pay in full. You can finance it. Like, we want to make sure this works for you and your business

1733
01:48:40.560 --> 01:48:46.000
and isn't going to kill the cash flow in the process. Okay? It does require an investment

1734
01:48:46.000 --> 01:48:50.240
just like, you know, most good things. And I can tell you like all the investments I've made in

1735
01:48:50.240 --> 01:48:54.560
myself like this where I'm like, "I'm going to get a mentor. I'm going to a trainer. I'm going to

1736
01:48:54.560 --> 01:48:59.280
join a conference. I'm going to like all these things I can just look back on as just key markers

1737
01:48:59.280 --> 01:49:03.920
that really took me to the next level." You know, like that advice of narrowing down, man,

1738
01:49:03.920 --> 01:49:08.480
I would have been floundering, just plateauing my business for probably years if I didn't have

1739
01:49:08.480 --> 01:49:13.600
a mentor that invested in who called that thing out and said like, he said that like literally

1740
01:49:13.600 --> 01:49:17.280
wears the fruit. You heard me say that yesterday. He's like, "Where's the fruit?" Right? Like,

1741
01:49:17.280 --> 01:49:20.800
"Where's their life?" And I was like, "Oh, mom." So mom's are winning this thing. He's like,

1742
01:49:20.800 --> 01:49:26.800
"Do it for moms." And I was like, "Are you sure?" Like, "I'm not a mom." You know? I'm not a bakery

1743
01:49:26.800 --> 01:49:31.520
owner. I'm not a whatever. And he's like, "Well, you have all these case studies here. Like,

1744
01:49:31.520 --> 01:49:35.520
just niche it into this." And so we rebranding the whole thing, went into the mom niche with our

1745
01:49:35.520 --> 01:49:40.800
last business. And now the thing, I just took it off, you know, to from six figures that were

1746
01:49:40.800 --> 01:49:49.520
called Volta 7 and then eight figures within three years. Crazy, crazy. So anyways, love you guys.

1747
01:49:49.520 --> 01:49:54.880
We've gone kind of long on this one. So if you guys have a quick question, we could do some

1748
01:49:54.880 --> 01:50:07.280
rapid fire questions. And then I want to give you time to build. I don't want to-

1749
01:50:03.040 --> 01:50:06.840
whether you join the program or not, to walk away from this week being like, dang,

1750
01:50:06.840 --> 01:50:11.040
I like, I got fruit here. I got fruit fruit. You know, they say, you know,

1751
01:50:11.040 --> 01:50:14.800
a tree by his fruit. I want the fruit to hear to be good. Okay.

1752
01:50:14.800 --> 01:50:18.160
And so whether you're just doing the free thing and just take an action or you're

1753
01:50:18.160 --> 01:50:21.560
going to jump in and invest with us and work with us more in depth and get

1754
01:50:21.560 --> 01:50:26.320
mentorship and see more fruit, hopefully. Um, either way, I want that to be fruit.

1755
01:50:26.320 --> 01:50:28.000
Okay. Big or small. All right. So,

1756
01:50:28.000 --> 01:50:32.680
Dannette Moss, let's do a rapid fire question. I like your post to no organization

1757
01:50:32.680 --> 01:50:36.560
there. That's awesome. Oh, thanks. Thanks. Even though that's really not

1758
01:50:36.560 --> 01:50:41.680
strategy, it's part of the marketing piece, but I use it. So what I have the

1759
01:50:41.680 --> 01:50:46.160
question about is as a business growth and operations strategist, I run a

1760
01:50:46.160 --> 01:50:50.480
consulting firm, I'm a consultant to consultants and service providers. They

1761
01:50:50.480 --> 01:50:55.560
have no back end operations together. Either they've got these contracts, no

1762
01:50:55.560 --> 01:51:01.320
follow up, you know, all of the typical stuff. I operate tool agnostic, even

1763
01:51:01.320 --> 01:51:06.560
though I'm an agency owner of go high level. I don't sell that. I sell me my

1764
01:51:06.560 --> 01:51:13.800
business. How can your business assist me best someone that knows this stuff

1765
01:51:13.800 --> 01:51:19.960
and goes through it? The one thing I don't have clarity on is really setting

1766
01:51:19.960 --> 01:51:24.720
up my AI agents. Okay, we can fast. How can you help?

1767
01:51:25.120 --> 01:51:27.920
Yeah, so you, what are you saying? Like, you got the leads pretty dialed as

1768
01:51:27.920 --> 01:51:31.880
well. You have leads coming in and sending buying the back end stuff right

1769
01:51:31.880 --> 01:51:37.280
now. No, I hadn't dumped it. I've been doing a lot of organic organic.

1770
01:51:37.280 --> 01:51:42.320
Yeah. So, you know, but I do want to do some ads. I recently changed my ICP.

1771
01:51:42.320 --> 01:51:48.120
Okay, cool. To make sure because I was in the wrong lane, people were coming,

1772
01:51:48.120 --> 01:51:52.520
but then they were bumping out. So I needed to get with the right consultants

1773
01:51:52.720 --> 01:51:55.120
who are already making the money. They realized they need to put their

1774
01:51:55.120 --> 01:51:59.680
business on rent and repeat. Yeah, that's great. Yeah. So I think that lead

1775
01:51:59.680 --> 01:52:03.400
thing will be really powerful just to bring in the new ICP ICP for everyone

1776
01:52:03.400 --> 01:52:06.840
else. But not in the spaces, your ideal customer profile exactly what we're

1777
01:52:06.840 --> 01:52:10.960
talking about with Stacy defining it. And so now you've defined it creating a

1778
01:52:10.960 --> 01:52:13.920
lead magnet that's going to really track that person. I mean, you already

1779
01:52:13.920 --> 01:52:16.320
were calling out some of the pain points, like they got this stuff with some

1780
01:52:16.320 --> 01:52:21.280
mess over here. So there's probably something people love to buy speed,

1781
01:52:21.320 --> 01:52:27.400
right? So I would do something that's like in my checklist or my templates or

1782
01:52:27.400 --> 01:52:31.600
my, you know, something that's like that, but maybe AI powered, or even maybe

1783
01:52:31.600 --> 01:52:34.960
something like our toolkit where it's like, Hey, I built an AI tool that helps

1784
01:52:34.960 --> 01:52:38.680
console. Because I've already did up. Yeah. Most of them, all of mine are

1785
01:52:38.680 --> 01:52:43.880
built by AI already. Yeah. Okay, great. So just, you know, your ads, you

1786
01:52:43.880 --> 01:52:46.880
captured me, you and your, you and your wife. So I was like, it's something

1787
01:52:46.880 --> 01:52:51.000
about them. Let me see what they can do to possibly go to the next level.

1788
01:52:51.400 --> 01:52:57.080
Because I do everything online already. But I'm really needing to punch and

1789
01:52:57.080 --> 01:53:01.120
increase. Yeah. Well, I think it starts with that lead thing. So we start

1790
01:53:01.120 --> 01:53:05.280
there, really get leads flunk. It sounds like once they're in your world,

1791
01:53:05.280 --> 01:53:09.040
you know how to sell. You know, you know, how to get them on a call and show

1792
01:53:09.040 --> 01:53:12.640
what you have. I mean, we have high level as well, like include with our

1793
01:53:12.640 --> 01:53:15.960
program. I was thinking that for Stacy too, I was like, man, she needs like a

1794
01:53:15.960 --> 01:53:19.200
white label. Yeah, she needs to be on high level. I was listening to her while

1795
01:53:19.200 --> 01:53:24.000
she was driving. Yeah, I have a whole other side of the business, a

1796
01:53:24.000 --> 01:53:29.600
software. You have it? I do. I have it through another person's system. But I

1797
01:53:29.600 --> 01:53:33.520
think I'm still going to have to do some additional customization based on

1798
01:53:33.520 --> 01:53:38.280
what you're teaching me. Yeah. And honestly, if you like, we have, so we

1799
01:53:38.280 --> 01:53:43.320
for everyone else who's not, you know, online person, like, what are they

1800
01:53:43.320 --> 01:53:46.880
talking about high level? So actually, Linda's got high level. So it's like an

1801
01:53:46.880 --> 01:53:51.040
online marketing, all in one kind of website builder, you can kind of do

1802
01:53:51.040 --> 01:53:55.880
anything with it. And so, but they allow you to wipe label it, meaning you can

1803
01:53:55.880 --> 01:53:59.720
make your own version of it. So ours is called rain flow. And so we include

1804
01:53:59.720 --> 01:54:02.680
with this program. So if you're coming into this program and you're new, we

1805
01:54:02.680 --> 01:54:05.640
just like, Hey, here's our system. And you get the websites and the funnels

1806
01:54:05.640 --> 01:54:09.320
and you can store your customer emails in there. So people love that. But for

1807
01:54:09.320 --> 01:54:13.160
people like Stacy or people like you, you probably want the agency account

1808
01:54:13.160 --> 01:54:16.280
meaning like which you already have in it. But Stacy, you'd probably want the

1809
01:54:16.280 --> 01:54:22.080
agency account, meaning you could make bakery bomb.com or whatever, you know,

1810
01:54:22.080 --> 01:54:25.840
and like have your own software for bakery owners that has all this pre

1811
01:54:25.840 --> 01:54:29.760
installed stuff in there. Like imagine you could have SMS sequences already

1812
01:54:29.760 --> 01:54:32.640
written for bakery owners that are just in there. And that, that would make

1813
01:54:32.640 --> 01:54:36.600
it such a hot offer. You probably charge a lot more than $3,500 for that.

1814
01:54:36.600 --> 01:54:41.240
Yeah. At some point. So anyways, but yeah, for you didn't, I think the lead

1815
01:54:41.240 --> 01:54:44.160
thing is going to create the stability of just like knowing, Hey, I got leads

1816
01:54:44.160 --> 01:54:48.240
coming in every day, you know, to the business. And then you have an

1817
01:54:48.240 --> 01:54:53.920
essential plan for them, whether it's a book a call or my monthly workshop on

1818
01:54:53.920 --> 01:54:57.840
this topic. Well, they come in from let's talk strategies, which is my

1819
01:54:57.840 --> 01:54:59.680
consulting firm name. But

1820
01:55:12.000 --> 01:55:19.000
So this is why digital CEO systems was created, and that is a consulting led operating platform.

1821
01:55:19.000 --> 01:55:26.000
So I got 22 things there so you just really really made me know that I'm on track just by hearing what you were saying I appreciate it.

1822
01:55:26.000 --> 01:55:39.000
Yeah, that's awesome. Very cool. Let me remove the pin here. Okay, so, yeah, I think the biggest thing with a lot of businesses that are doing organic right like again it's awesome if you can crack the code.

1823
01:55:39.000 --> 01:55:46.000
And we did a lot with organic grew on Instagram and it's awesome because it's free right once you grow following you can put stuff out there and go viral.

1824
01:55:46.000 --> 01:56:01.000
You can generate leads, but it takes so much time to grow YouTube channel grow Instagram channel. If anyone here's done that it's just you know it's like, it's the long game right, but I like the ads thing if you can crack the ads code and that Stacy.

1825
01:56:01.000 --> 01:56:13.000
Man, it's so powerful because you just know I can click a button and leads come in, you know, and you can learn stuff so much faster with YouTube you kind of like or even organic you're always testing you're like, is it going to work is it going to work is it going to work.

1826
01:56:13.000 --> 01:56:26.000
And then you just don't it just takes so much time but with ads it's like, I'll know within two days if an ad is gonna work right I'm just like this ads flopping and bombing and I turn it off, or I'm like oh wow I'm seeing some green flags

1827
01:56:26.000 --> 01:56:41.000
it's getting leads and I keep it going. So I do like that it's very quick feedback loop, which as marketers and business owners we need that like quick like I can't wait six months enough this is going to work when I, I can remember one year we did Pinterest

1828
01:56:41.000 --> 01:56:52.000
not hate dump interests okay Pinterest can be a great source of leads, but man I like we hired someone she's running Pinterest and like every week coming up with stuff and like.

1829
01:56:52.000 --> 01:57:08.000
And I had a tracking code on there okay like so I knew traffic was coming from Pinterest to my website I knew exactly like what sales were attributed back to Pinterest and I just didn't check it for like a whole year I was just like a look and get over there we're getting some followers

1830
01:57:08.000 --> 01:57:19.000
check it at the end of the year. Again I know I check these things a lot more frequently, but I check this thing at the end of the year and it was like literally like $12 had come from Pinterest.

1831
01:57:19.000 --> 01:57:31.000
I was like I've been spending like $2,000 a month over there to manage this thing and grow this thing and all this energy and it literally was just like I took so much time and I just like, oh my gosh like so we just like turned it off.

1832
01:57:31.000 --> 01:57:42.000
I know it was cool Pinterest but like it didn't really do much so that's why I like you know ads because you can know within a couple days and turn it off if it's not working you know so I definitely didn't know I think that's a good next step for you.

1833
01:57:42.000 --> 01:57:52.000
It's cracking that ad code breaking out organic and now get you past that kind of ceiling of just the organic because it can be just a little bit limited and that'll help you really scale.

1834
01:57:52.000 --> 01:58:09.000
Alright, we are at the top of the hour I do have to run to another call guys but take action remember today level one from yesterday level two from today go build up a marketing asset for your business tomorrow we'll talk about advertising it and getting it out there in the world

1835
01:58:09.000 --> 01:58:20.000
so how we use agents to do some marketing on our behalf as well which will be super fun excited for you guys for being here and we'll see you bright and early tomorrow all right.

1836
01:58:20.000 --> 01:58:21.000
Bye bye.