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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the right side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to the left side of my head and I'm gonna go to the left side of my head and I'm gonna

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go to Peter, Linda and Stacy, you guys are on my right side of my screen so I'm gonna

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point at my left side of the screen okay and we're gonna see who this one is okay here

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we go here we go 3 2 1 boom okay I was right in between two I'm gonna go to the right it

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was Debra Ackerman what's up Debra you won a prize for today way to be on right on time

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on camera ready to go so you won access to our eight figure AI toolkit we're gonna give

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that to you if you're already subscribed to it we'll make sure you pause that for the

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year you get annual access unlimited access to that toolkit new sauce using it a bunch

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yesterday we'll keep using it again today so we got another power hour for you guys we're

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going to really be hitting marketing again this is again one of those big topics those

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big areas that we can really break through Stacy thanks for volunteering yesterday letting

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us use your case study kind of your business I think that was so powerful just to kind

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of see it in action and man it's gonna be such a breakthrough for you so I'm excited

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let's go I'm gonna share my screen you guys let me know in the chat if you can see this

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okay it's just gonna take just a second to load there we go 3 2 1 now I will say we are

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on day 3 but we are also just started inviting some people to an encore of this challenge

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that's happening in two weeks okay so we're gonna do an encore on the 16th so if you just

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came in maybe you're just jumping in the room like oh my gosh I'm late you're not late

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if you just signed up okay if you just signed up like yesterday we just kind of opened up

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the invite for the next one we're calling that an encore of this one okay so if you're

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kind of catching or you're just jumping in we are now officially in the deep end I will

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say so if you're like a jumping the deep end learn to swim type a person then great stick

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around however if you want to wait if you just registered wait till the 16th we're doing

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an encore and you can get the full four days Monday or Tuesday Wednesday Thursday Friday

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because we really do build on the days as we go okay I am streaming this also into the

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group I'm sharing my screen here and so you can see in the group in the replays tab we

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always stream right into here so I see some nine people watching right over there right

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now if you guys want to hop on zoom just click the little join us live button that'll pop

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you over to zoom and then immediately after recording these replays live in this group

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for a little bit we'll keep them up until Tuesday at 9 a.m. okay so Tuesday at 9 a.m.

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we'll keep the replays there if you did grab our VIP we will email you a link to a portal

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and I'll actually show you guys it really quick it is oh no wrong one app dot ring makers

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on academy okay so this is our training portal and when you click on courses right there you're

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not going to see all these courses because I'm in admin mode and there's a million you're

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just going to see the AI dream team challenge previously known as now it's the first AI

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higher challenge and you'll see like

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And I will say for people going through this challenge,

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we're doing a bonus day tomorrow,

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definitely be there, it's about AA operations

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and content creation, and a little bonus bonus.

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There is a replay from a secret bonus,

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we're not doing this challenge down here, okay?

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So we used to do this one,

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we're actually not doing it on this one,

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but if you wanna catch it,

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we actually do a full breakdown of our business

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and how it works and kind of like our,

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like here's our products and here's our upsells

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and here's our downsells,

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and it's kind of like a teaching case study.

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So if that's interesting to you,

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you'll see that in there on bonus, bonus, secret,

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bonus, day five, okay, so we'll plug for that.

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All right, here we go, welcome to day three.

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Today we are gonna be talking about your no funnel

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AI lead machine, okay?

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No funnel AI lead machine.

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You know, you hear people talk about websites

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and funnels and lead magnets,

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all this like marketing and technobabble, right?

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But we actually figured out a way

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that you can generate leads for your business

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with absolutely no funnel, which is pretty cool

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because we wanted to like,

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how can we get people to result in our program

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like as fast as possible, as easy as possible,

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regardless of their tech savviness, right?

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Because we have all types of business owners

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coming to us, we have some that are,

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hey, I have 70 AI agents already working for me

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and I'm like, okay, awesome, that's legit, you know?

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And then we have some people who are like,

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how do I get on Zoom?

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Like what Zoom, you know?

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Like, and so we have that big spectrum of, you know,

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tech savviness.

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And so we're like, how could we really make this complex

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process that people are kind of either afraid of,

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they've tried and that hasn't worked

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or they're just like, they just didn't know

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it was available, how do we make this simple?

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And so we're calling this our no funnel AI lead machine.

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You might also hear me say, my $7 a day no funnel AI lead

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machine, just 'cause it sounds fun.

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But you can spend as little as $5 a day on this

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and it will generate leads for your business.

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And I do believe back to our concept of earlier is better,

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right?

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If you change this first thing in your business,

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like I want leads coming to my business every day.

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A lot of businesses, I remember like with our old business,

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before we were online, doing the online thing,

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we had this wedding business and man,

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we would have leads come in here and there, right?

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Like they'd find us on the internet,

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we would be, they'd find a blog post

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or they'd be searching for a photographer in our town

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and Google and we'd show up and they'd come through

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our contact form, but I never tracked that.

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It was just kind of like, well,

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I don't, I feel like I didn't have any control over.

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It was kind of just like, well, yeah,

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I guess I could blog more or whatever.

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And like, you know, people refer me

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and just like, it was just kind of felt like,

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I don't know, like, I'm not really a fisherman,

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but it felt like kind of just throwing,

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like having a little net in the ocean

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and just hoping a fish would swim into it, right?

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And what I'm about to show you guys is like, you know,

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I don't know, like you've seen those fish radar things,

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you could just drive your boat

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and just see exactly where the fish are, right?

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And just burn your net down and catch it, right?

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That's like kind of the shift that we're making.

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It's kind of like more of a passive mode of like,

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hey, I hope leads come in today.

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So like, I'm going to get leads today 100%.

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You know, like it's that level of confidence.

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And when you change this thing at the early part

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of your business, it has this ripple effect down

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into the back end of your business

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'cause now you have actually stability,

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which I think is what a lot of people really want.

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You know, a lot of people, yes, we want to scale,

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we want to impact, we want to, you know,

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hit that next revenue milestone,

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but at the end of it, like at the core,

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a lot of it's just like,

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I just want predictable, stable income, right?

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Like, and entrepreneurship is often a rollercoaster,

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but what if we could create some predictability to it?

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In a way that we can do it without burning out

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or with all these scattered all over the place strategies.

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So when we get this consistent leads coming in,

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it's that first step of like getting consistency

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and stability and predictability into your business.

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Now, we are talking about advertising today, right?

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And I know that can be a topic that people are like,

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oh, I've tried ads and it just, it didn't work for me.

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I just like boosted a post on Instagram

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and it just did nothing, you know, anyone done that?

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I definitely was that guy, you know,

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like I remember the first kind of breakthrough moment

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we had in our first online business.

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We, I did like a training kind of like this

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and we sold some stuff and I was like, oh my gosh,

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that was crazy.

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And I was like, wow, we like sold a program, you know?

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And I was so new to the space,

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but I didn't know the difference between cold

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and warm leads, okay?

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I just was so green.

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And if you don't know, cold leads are people that don't know,

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you don't like you and don't trust you yet, right?

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And warm leads are people that know you, they like you

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and they probably trust you just a little bit, right?

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born leads. I just didn't know that like, I just thought like, oh wow, like, this is

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going to be awesome. So I went to Facebook and I'm like, let's run ads to this thing.

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Let's scale it. Wow. Like, I just closed X amount of people into this program. Let's

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go around some ads to this thing. And I just basically burnt that money. It was like going

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to, I would have been, I'd probably been better going to Vegas and putting it on like black

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and just spinning the wheel. You know what I mean? Because it was cold leads. Like, cold

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leads are way different than warm leads. You know what I mean? Like, you have to do it

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in the right way. So anyways, I'm just trying to that story because if you've been burned

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by ads in the past, I hope I can redeem it. Okay. Today. Now the reason we lack ads, okay,

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is because unlike organic content, which is free, you're putting out social media, you're

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posting on YouTube, you're posting on Instagram, unlike that organic free stuff that it can

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take months, right? You start YouTube channel. It could be months before it's getting traction,

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sometimes even years, right? But with ads, you can literally put your offer in front of

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your ideal customer within the same day. And you can kind of like learn, like, I'm always

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like, I'm earning or I'm learning, right? And so like, if you're not earning, right,

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you can learn that really quickly and adjust, right? With organic, you might have to be months

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of doing YouTube videos or podcasts to be like, Oh, wait, it's not resonating. Let me

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change. And it's like this slow moving chip, which again, like, is I like building that

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stuff. But if I could just learn in 24 hours, if this is the right offer, this is the right

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angle, I'd rather do that, right? I'd rather pay just a little bit and learn. And then that

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my, my kind of like feedback cycle is tighter. You can start with $5 a day, what makes it

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very affordable. And once it's dialed in, it becomes very predictable. And again, like

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you missed a two, we talked about this thing called CPA. And most of us, like, if you haven't

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run ads, you just don't know this because you're not actually paying any money to acquire

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customers. You're just letting them kind of come to you randomly. But when you start running

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ads and you start being like, okay, yeah, my leads are $5. And you got 100 leads. And

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then one becomes a high ticket client. Like you're like, okay, wow, like my CPA, like cost

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of our customer was, you know, five times a hundred, that's $500. And I had a $3,500

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client come in, right? So you kind of figure out that like CPA over time, it gets very

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consistent, where you're like, you know, like, man, I could spend five hours and get a X

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amount of client, you know, pretty crazy. And this makes your business just you have

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so much confidence, because you're like, I just know if I want to earn more, and I have

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the capacity to take on more clients or more business, I can just spend more, right? Because

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I know that this is a machine I built that I put money in and more money comes out. We

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talked about this principle yesterday, the earlier is better or principal. And the secret

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to really success with marketing is these tiny optimizations at the very beginning of

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the customer journey. This is like why we did this AI marketing asset yesterday, because

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it's catchy, it's hot, it stands out from the crowd. And if you think of it like a river,

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right, you change the direction of the river at the very beginning of the river, like just

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a couple degrees, you'll end up miles away, right, from where you would have been. If you

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change it at the end, right, it just doesn't change it very much. So if you can nail the

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thing I talked about yesterday and today, if you can get some mentorship on that and

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just like really hone in on this thing, every dollar you put into the system works harder,

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right? And me and Euclide's like, he's on the call, like he'll tell you like, we literally

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just do this like I call it marketing stamina. It's not the sexiest thing in our business

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that we do, but like it's like it's so needed to really have a profitable business. We just

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look at the numbers a lot, we just are looking at what's going on, we're making little tiny

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tweaks, you know, like, like this page right here, AI for company slash AI, 2018 challenge,

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right? So some of you guys saw this page, right? When you joined, some of you guys saw a different

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page, right? We have two pages going and we're looking at, okay, wow, today, this one got

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20 people and this one got the other one got 25 people and we're like, we're testing things

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against each other and seeing what's working and then we're, we're choosing winners and

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then we're, we're trying something else. Like, I remember the first time we launched this,

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we didn't have this little social proof thing down here. Like, we have a bunch of good reviews

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on trust pilot. And we didn't have that little, that little star plane. We added that in and

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boom, our numbers went up just a little bit, just a percentage, you know, but those little

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tiny changes, right? It's like all those things to add up over time and make your lead class

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come down, make your results better, make your margins and your, your profitability

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greater. Okay. So we're going to have three essential ingredients that you guys created

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yesterday in going into today, right?

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So Stacey was our example yesterday.

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We created a Stacey, what was it called again?

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What was the thing called a something roadmap?

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The digital no digital. Yes, go digital roadmap.

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Go digital roadmap.

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So for bakeries, right, we're doing farmers markets.

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We created this like go digital roadmap to help them get online and get out of

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doing farmers markets, right? So that's her hot lead magnet.

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It's very specific for a very specific person.

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It solves a very specific problem, right?

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So that's a great example.

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Think about your business with a specific problem or specific person I can solve.

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It could be a PDF.

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It could be whatever, but we built this like AI tool because AI is just hot right now.

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And people are thinking like, I want to use AI, but like I'm not.

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And so if someone's a bakery owner scrolling through Facebook and they see this

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AI tool that helps them get out of doing farmers markets, like 100% they're

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clicking on that thing, that's going to get you really low lead costs.

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Number two, we are going to we need your ad copy.

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OK, so yesterday we were in eight fig AI.

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Let me go over there, eight fig AI.

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OK, eight fig AI and we're going to go to marketing.

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Where is it? Where is it? Where is it?

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Instant digital product creator right there.

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OK, and once you click on these tools, you'll see your history from yesterday.

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All these guys, right?

256
00:16:25.120 --> 00:16:28.680
And so we were using this tool to just create some copy real quick.

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And again, you could tweak this, make it an owner of language.

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But here's some like copy, right?

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Example of copy.

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My website is glitching out right now.

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00:16:36.120 --> 00:16:39.960
OK, local local bakery and b-ster owners tired of working hard for tiny margins.

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00:16:39.960 --> 00:16:41.720
You just need a little bit of copy, right?

263
00:16:41.720 --> 00:16:42.600
That's wording.

264
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Now we did create an AI copywriter for you on day one.

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You could also throw some of these into there and just be like, hey, make these

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stronger, make these better, make these catchier.

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And that's what we're going to need.

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OK, number three, we need your ad creative.

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I saw Stacy, you posted this one in the group.

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This is awesome.

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I don't know what's going on, my computer is frozen, I think.

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00:17:02.200 --> 00:17:03.800
OK, so let me refresh.

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I don't know.

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I can't scroll, but OK, here I am, scroll now.

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So this is the one she created.

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Again, using AI, this looks like chat GPT.

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I don't know.

278
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What is this?

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What did you use to create this?

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Yeah, that was chat GPT.

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You kind of didn't do any other stuff.

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Yeah.

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And I wasn't sure if the cookie purple is her favorite color, the bakery that we're

284
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working with, but I didn't know if the black in the background was too much.

285
00:17:27.680 --> 00:17:34.160
Yeah, honestly, like Facebook is going to use AI to analyze this image and send it

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to people that thinks it's a good fit for.

287
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So you have a woman here.

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It's going to send it to women, you know, not 100%.

289
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There'll be some men that see this, but you like it's going to see this.

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00:17:43.000 --> 00:17:46.320
So like this is just a tip for everybody, your copy and your creative

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essentially is your targeting.

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Like, and I would say it's a, it's not a, I think it's a, it's a more feminine design.

293
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If I had to choose feminine or masculine, I think the purple is a little more feminine.

294
00:17:58.120 --> 00:18:00.240
There's some like cursive and things in here.

295
00:18:00.240 --> 00:18:05.320
The purple could be a little bit hard to read for certain people who are like, like

296
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sometimes the darker colors on darker backgrounds, it can be a little harder.

297
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But I'm having, I'm not having a hard time reading this.

298
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So I think this is a great start.

299
00:18:13.840 --> 00:18:18.800
And then what you might do, go to chat DVD and tell it, make me a light version of this.

300
00:18:18.800 --> 00:18:23.480
So like kind of like invert the colors and it'll be like white background with like,

301
00:18:23.480 --> 00:18:25.120
and it'll just look different.

302
00:18:25.120 --> 00:18:32.320
So I might do a black, like a dark and I'm like, um, and this has tons of copy on here,

303
00:18:32.320 --> 00:18:39.160
which also is giving the AI a lot of data points to go be stroke, bakery, you know,

304
00:18:39.160 --> 00:18:43.160
marketing, social media, like, like it has all this stuff in there.

305
00:18:43.160 --> 00:18:47.560
And that is like, AI is seeing that and going to help reach people that are looking

306
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for that type of thing.

307
00:18:48.400 --> 00:18:51.920
Um, I was, I was literally, I mean, you guys know this.

308
00:18:51.920 --> 00:18:53.440
Like you guys have been on social media.

309
00:18:53.440 --> 00:18:57.320
Like you've been around the block, but like literally yesterday, I was like looking

310
00:18:57.320 --> 00:19:01.200
for a door online, like a specific kind of door.

311
00:19:01.200 --> 00:19:04.040
And like literally all my ads right now are door companies.

312
00:19:04.040 --> 00:19:06.160
Like it's just like nonstop door companies, right?

313
00:19:06.160 --> 00:19:07.240
How does Facebook do that?

314
00:19:07.240 --> 00:19:11.520
Like there's, there's this thing called a Facebook pixel all over the internet, right?

315
00:19:11.520 --> 00:19:16.800
So like I just go to like, um, let me just go to like what site was I on?

316
00:19:16.800 --> 00:19:18.600
Yes, a young something, young move.

317
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Okay.

318
00:19:19.480 --> 00:19:22.320
I was on this site because I was working with that dog food client, right?

319
00:19:22.320 --> 00:19:24.080
So I can go to any website.

320
00:19:24.080 --> 00:19:24.560
Okay.

321
00:19:24.560 --> 00:19:26.480
There's this thing called the Facebook pixel.

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All right.

323
00:19:27.000 --> 00:19:28.120
You can see it pops up.

324
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I have a little Chrome extension.

325
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It tells me what sites it's on.

326
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You see a little one right there.

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It's on this.

328
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They got this code right here on the website.

329
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So Facebook knows I just looked at this website.

330
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They know and they know I clicked on this product right here.

331
00:19:39.840 --> 00:19:43.280
So if I go back to Facebook now, I'm probably going to get dog food ads.

332
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You know what I mean?

333
00:19:43.840 --> 00:19:46.760
They know and that pixels everywhere all over the internet.

334
00:19:46.760 --> 00:19:48.720
They also are seeing what you're doing on Facebook.

335
00:19:48.720 --> 00:19:51.360
Like I was actually searching doors on Facebook marketplace.

336
00:19:51.360 --> 00:19:53.880
I was searching for doors there and now I'm getting door ads.

337
00:19:53.880 --> 00:19:57.720
I'm like, they're looking at everything we're dealing with, you know, and like, uh,

338
00:19:57.720 --> 00:20:00.000
that's how this ad is going to find big.

339
00:20:01.800 --> 00:20:04.280
that need AI powered systems, right?

340
00:20:04.280 --> 00:20:06.280
It's like, it's a great app.

341
00:20:06.280 --> 00:20:08.120
Okay, so good.

342
00:20:08.120 --> 00:20:09.560
You guys have all three things.

343
00:20:09.560 --> 00:20:10.400
So let's keep going.

344
00:20:10.400 --> 00:20:11.680
Okay, let's keep going.

345
00:20:11.680 --> 00:20:12.880
Now we're going to,

346
00:20:12.880 --> 00:20:16.080
I'm gonna breeze through this one,

347
00:20:16.080 --> 00:20:18.040
but this is one that like we do teach it

348
00:20:18.040 --> 00:20:20.520
in our accelerator a little more step by step,

349
00:20:20.520 --> 00:20:23.040
but you could totally find this online if you need to.

350
00:20:23.040 --> 00:20:26.560
If you don't already have a meta business manager,

351
00:20:26.560 --> 00:20:28.560
this is like the business side of Facebook.

352
00:20:28.560 --> 00:20:31.240
It's how you run ads and you just need to set that up.

353
00:20:31.240 --> 00:20:33.400
So you, you need a business manager,

354
00:20:33.400 --> 00:20:36.280
you need a Facebook page for your business.

355
00:20:36.280 --> 00:20:38.000
You need a connected ad account,

356
00:20:38.000 --> 00:20:39.960
which it's free to create an ad account

357
00:20:39.960 --> 00:20:41.940
and you just need to connect the payment method.

358
00:20:41.940 --> 00:20:43.520
So just ask AI, hey,

359
00:20:43.520 --> 00:20:46.560
walk me through how to set up a meta business manager,

360
00:20:46.560 --> 00:20:48.560
so I can run ads, walk me through step by step,

361
00:20:48.560 --> 00:20:50.740
and it'll walk you through how to get this set up.

362
00:20:50.740 --> 00:20:51.800
I'm not gonna spend time on that

363
00:20:51.800 --> 00:20:55.200
'cause it will, it takes 10 to 15 minutes to set that up.

364
00:20:55.200 --> 00:20:57.040
But I just wanna say you gotta have that

365
00:20:57.040 --> 00:20:59.880
if you don't already, and then we're going to talk

366
00:20:59.880 --> 00:21:01.200
about our strategy, okay?

367
00:21:01.200 --> 00:21:03.680
So this is the magic, okay?

368
00:21:03.680 --> 00:21:07.840
If you're taking notes, the style of ad

369
00:21:07.840 --> 00:21:10.440
that I would recommend you try first

370
00:21:10.440 --> 00:21:13.040
is called a lead form ad, okay?

371
00:21:13.040 --> 00:21:15.160
You see lead form, you might hear these

372
00:21:15.160 --> 00:21:17.320
called native lead forms.

373
00:21:17.320 --> 00:21:19.160
And I'll show you exactly what they look like.

374
00:21:19.160 --> 00:21:20.200
You might recognize it.

375
00:21:20.200 --> 00:21:21.520
You might be like, oh yeah, I opted in

376
00:21:21.520 --> 00:21:23.040
or something like that, you know?

377
00:21:23.040 --> 00:21:25.920
But this essentially allows you to run ads

378
00:21:25.920 --> 00:21:27.360
without having a website.

379
00:21:27.360 --> 00:21:29.160
Like I know Stacy, you have a website,

380
00:21:29.160 --> 00:21:32.280
but like for anyone else, like even for people

381
00:21:32.280 --> 00:21:35.120
that do have websites, I would start with this strategy

382
00:21:35.120 --> 00:21:38.200
because it's so, so much more simple.

383
00:21:38.200 --> 00:21:41.840
So when someone sees your ad, what they do

384
00:21:41.840 --> 00:21:44.800
is they click on it, I have an example here, okay?

385
00:21:44.800 --> 00:21:46.120
So this is an example ad, right?

386
00:21:46.120 --> 00:21:47.640
You have your Facebook page, right?

387
00:21:47.640 --> 00:21:49.040
You can name it, whatever.

388
00:21:49.040 --> 00:21:51.080
You have your copy, okay?

389
00:21:51.080 --> 00:21:53.000
And remember, it's only gonna show people

390
00:21:53.000 --> 00:21:54.960
like really the first sentence or two.

391
00:21:54.960 --> 00:21:56.880
And then there's this little C more button.

392
00:21:56.880 --> 00:22:00.440
So make sure that first sentence calls out your people, right?

393
00:22:00.440 --> 00:22:02.280
Like you can see tired of feast or famine months

394
00:22:02.280 --> 00:22:03.600
in your online business.

395
00:22:03.600 --> 00:22:05.720
I have the problem and the person right there

396
00:22:05.720 --> 00:22:06.720
in the first line.

397
00:22:06.720 --> 00:22:09.440
And I want them to click C more to read more.

398
00:22:09.440 --> 00:22:11.360
Then I have some an image, right?

399
00:22:11.360 --> 00:22:13.240
Again, like chat, CPT generated.

400
00:22:13.240 --> 00:22:15.320
It's kind of a business C image.

401
00:22:15.320 --> 00:22:17.520
It has get lead is how did you hours, right?

402
00:22:17.520 --> 00:22:19.240
I have the headline down here.

403
00:22:19.240 --> 00:22:21.680
And if they click learn more right there,

404
00:22:21.680 --> 00:22:23.600
then this little thing pops up on the right.

405
00:22:23.600 --> 00:22:26.600
It's just like a little form on Facebook.

406
00:22:26.600 --> 00:22:32.160
And they can fill out the form just like this, okay?

407
00:22:32.160 --> 00:22:35.200
And then they can get the thing that you're promising them, right?

408
00:22:35.200 --> 00:22:37.280
So I call it a no funnel ad

409
00:22:37.280 --> 00:22:38.680
because we didn't have to build a funnel.

410
00:22:38.680 --> 00:22:41.920
This form is like a mini website on Facebook.

411
00:22:41.920 --> 00:22:45.840
And so why this works so well, okay?

412
00:22:45.840 --> 00:22:47.720
Is a couple of things.

413
00:22:47.720 --> 00:22:50.000
One, you just gotta think about AI, right?

414
00:22:50.000 --> 00:22:53.760
Like admit it, like they know so much about all of us.

415
00:22:53.760 --> 00:22:57.000
And so they watch every little micro thing you do on there, okay?

416
00:22:57.000 --> 00:23:01.400
So let's say, is it Jai, Jai, Koryan, okay?

417
00:23:01.400 --> 00:23:05.160
So are Jay, maybe Jay, I don't know if I'm saying your name, right?

418
00:23:05.160 --> 00:23:08.160
Let's say Jay sees the lead form, okay?

419
00:23:08.160 --> 00:23:12.240
And she sees the bakery one who pops up across her for you tomorrow.

420
00:23:12.240 --> 00:23:16.320
And she's not a bakery owner, so she's just like keeps going, right?

421
00:23:16.320 --> 00:23:19.800
But then Deborah, you know, is on, and she sees it.

422
00:23:19.800 --> 00:23:22.040
And she's like, oh, maybe she's a restaurant owner.

423
00:23:22.040 --> 00:23:25.400
So she clicks it, she fills out maybe one thing, you know,

424
00:23:25.400 --> 00:23:27.800
and then she kind of gets distracted and gets off of there.

425
00:23:27.800 --> 00:23:31.720
But then Linda comes in and no, you're not a bakery owner, Linda,

426
00:23:31.720 --> 00:23:34.520
but let's just pretend Linda's a bakery owner.

427
00:23:34.520 --> 00:23:36.800
And she goes and fills out that entire form.

428
00:23:36.800 --> 00:23:42.360
She's option, she clicks yes, and she gets the lead magnet, right?

429
00:23:42.360 --> 00:23:46.960
Now Facebook, what they do from there is they're looking at Jay,

430
00:23:46.960 --> 00:23:50.120
they're looking at Jay's, they, all the thing they know about Jay,

431
00:23:50.120 --> 00:23:52.600
they have 50,000, let's say data points on Jay, right?

432
00:23:52.600 --> 00:23:54.000
They look at all her stuff, they're like, okay,

433
00:23:54.000 --> 00:23:55.760
it's not for this type of person, right?

434
00:23:55.760 --> 00:23:58.440
They look at Deborah, they're like, okay,

435
00:23:58.440 --> 00:24:01.160
she went a little bit into it, so maybe it's for this person.

436
00:24:01.160 --> 00:24:03.760
But then when Linda goes all the way through the form,

437
00:24:03.760 --> 00:24:05.360
Facebook's collecting, ding, ding,

438
00:24:05.360 --> 00:24:08.000
let's find more people like Linda, right?

439
00:24:08.000 --> 00:24:11.240
And so the more people that go through your native form there

440
00:24:11.240 --> 00:24:15.760
on Facebook, the smarter it gets about finding those types of people.

441
00:24:15.760 --> 00:24:19.480
I have a couple friends that like, I'm very similar to,

442
00:24:19.480 --> 00:24:21.600
like we like a lot of the same stuff,

443
00:24:21.600 --> 00:24:24.000
and all like buy stuff off of Facebook ads,

444
00:24:24.000 --> 00:24:26.280
and like they will buy the same thing, right?

445
00:24:26.280 --> 00:24:30.560
So like all like, oh dude, I got this new whatever tech gadget,

446
00:24:30.560 --> 00:24:33.040
and he's like, me too, and I'm like, did you see it in an ad?

447
00:24:33.040 --> 00:24:35.440
He's like, yeah, and we realized after doing this

448
00:24:35.440 --> 00:24:38.120
for like six months, like we kept buying cool things,

449
00:24:38.120 --> 00:24:39.920
and like we both had all the same stuff.

450
00:24:39.920 --> 00:24:42.320
I was like, I think we're seeing the same ads,

451
00:24:42.320 --> 00:24:44.720
like because when I advise on like Facebook knows,

452
00:24:44.720 --> 00:24:46.520
you're like me, and then show you the ad,

453
00:24:46.520 --> 00:24:48.480
or like you buy something that shows me the ad,

454
00:24:48.480 --> 00:24:49.960
you know, I'm like, this is crazy, right?

455
00:24:49.960 --> 00:24:53.560
So it's just how the algorithm works.

456
00:24:53.560 --> 00:24:56.120
And so the reason this strategy works so well

457
00:24:56.120 --> 00:24:58.680
is we're giving Facebook all the juicy data

458
00:24:58.680 --> 00:25:00.000
that they need to find your idea.

459
00:25:05.600 --> 00:25:11.760
there. It gives the AI like that intelligence to find more people. It feels professional like

460
00:25:11.760 --> 00:25:15.280
you don't need to build a website and be a graphic designer. It just feels good because it's like

461
00:25:15.280 --> 00:25:21.680
styled like Facebook already. And here's the key part. These lead forms used to suck for

462
00:25:21.680 --> 00:25:27.680
lack of better terms. They used to be really bad because it would auto fill people's information.

463
00:25:27.680 --> 00:25:34.000
Okay, anyone here use your good email on Facebook? Like, no, like you like you signed up like,

464
00:25:34.000 --> 00:25:39.360
I don't know, 10 years ago. And it's like your your email from junior high or something, right?

465
00:25:39.360 --> 00:25:45.440
That you never check. And so Facebook used to auto fill these forms and it would just be like

466
00:25:45.440 --> 00:25:53.280
bad emails, right? So but they just took that off, which is cool. And they added in this built-in

467
00:25:53.920 --> 00:25:58.400
phone verification. So you asked for their name, their email, it's they had to fill in

468
00:25:58.400 --> 00:26:03.200
and a phone number. And when you ask for the phone number, it texts them a code that they

469
00:26:03.200 --> 00:26:08.000
have to put in to verify their phone number. And then they can get your lead magnet. So the phone

470
00:26:08.000 --> 00:26:14.240
numbers are getting are legit. People can just be like, 5, 5, 5, 5, 5, 5, just to get your free

471
00:26:14.240 --> 00:26:19.360
thing, right? They have to give you their actual information. And this makes the lead quality just

472
00:26:19.360 --> 00:26:24.720
top notch. It doesn't take any complexity about this. And you can connect it to your CRMs. Like,

473
00:26:24.720 --> 00:26:29.760
if you have high level or rain flow in our program or active campaign, you can just connect the lead

474
00:26:29.760 --> 00:26:35.760
form to that and have leads automatically come right into your CRM. So to recap, here's the customer

475
00:26:35.760 --> 00:26:40.880
journey. They see the ad, they tap the ad, they confirm their cell phone number, and then they

476
00:26:40.880 --> 00:26:46.480
get your lead magnet, right? And your lead gets sent to your system, where you can now email them.

477
00:26:46.480 --> 00:26:52.400
Now the super non-techy version of this, super non-techy, any super non-techy people,

478
00:26:52.400 --> 00:26:58.000
that's okay. The super non-technical version of this is literally you just call the leads,

479
00:26:58.000 --> 00:27:02.640
okay? You just call the leads yourself. Now for us, we have AI automations and things running

480
00:27:02.640 --> 00:27:08.000
when that lead comes into email them and text them and all that stuff. But the super non-technical

481
00:27:08.000 --> 00:27:12.480
version of this is like, let's just say, I don't know, let's say I'm a contractor selling doors,

482
00:27:12.480 --> 00:27:17.760
okay? And I would just run a lead ad being like, hey, we got a deal on doors right now,

483
00:27:17.760 --> 00:27:21.600
and when leads come in, I would just log in every day and then look at the leads, I just

484
00:27:21.600 --> 00:27:25.600
either phone them or so, I just pick up my phone and call them. Like, that would be literally the

485
00:27:25.600 --> 00:27:31.440
simplest version of this for the local businesses, just call those leads, like, and that's it. Like,

486
00:27:31.440 --> 00:27:37.360
so it does not need to be crazy technical, but if you do have kind of like a CRM and newsletter,

487
00:27:37.360 --> 00:27:42.400
it doesn't hurt to build up an email list, right? And store those leads somewhere, but you can

488
00:27:42.400 --> 00:27:50.080
build a list over time. Okay, so let's talk about setting this up. All right, I'll walk you

489
00:27:50.080 --> 00:27:55.120
guys through it, kind of again, this is the light version. In our AI business accelerator,

490
00:27:55.120 --> 00:28:00.160
we have in-depth videos on this that really go into some nuances you're not going to want to miss,

491
00:28:00.160 --> 00:28:05.120
so if you can get in that program, apply for the program, we'll put a link in the chat to do that

492
00:28:05.760 --> 00:28:09.120
if you haven't already, okay? So I'll put a link in the chat, you can work on it while we're doing

493
00:28:09.120 --> 00:28:13.200
this, but I'm going to give you a kind of light version just so you kind of know what it takes

494
00:28:13.200 --> 00:28:18.240
to get this thing done, okay? Now, when you get to the ads manager, so this is after you set up

495
00:28:18.240 --> 00:28:23.360
your stuff, it looks like this, I think I'm zoomed in here, let me get zoomed out, it's honestly a

496
00:28:23.360 --> 00:28:27.520
little overwhelming, there's a lot going on in here, but this is what it looks like, you could see,

497
00:28:27.520 --> 00:28:33.040
we're running ads right now, this is what yesterday, right? And we had, wait, is that today? That's

498
00:28:33.040 --> 00:28:38.400
today, okay? So let's go to yesterday, okay? Yesterday, we had 15 purchases on our website,

499
00:28:38.400 --> 00:28:44.080
yesterday, and it cost me $33 a purchase, that's pretty cool, right? So, and that's purchases, leads,

500
00:28:44.080 --> 00:28:48.720
a lot less, right? A lot less, but once you start generating leads, then you start running ads to

501
00:28:48.720 --> 00:28:55.360
try to get purchases, and so to set this up, you're going to just walk through these steps, right?

502
00:28:55.360 --> 00:29:01.600
You go to the ads manager, you're going to choose in your campaigns, let me, let me click create,

503
00:29:01.600 --> 00:29:07.840
you're going to choose leads, okay? That ad I just showed was sales, right? But you're going to do

504
00:29:07.840 --> 00:29:12.480
leads to start, this is the first thing we got to crack, remember earlier, you'll do sales later,

505
00:29:12.480 --> 00:29:17.440
but for the start, you do leads, we got to start giving Facebook those signals of like who we're

506
00:29:17.440 --> 00:29:23.360
trying to reach. From there, that basically, all that all that does when you do leads is it creates

507
00:29:23.360 --> 00:29:30.080
that lead form style ad, and then you're going to, you know, name the campaign and really walk

508
00:29:30.080 --> 00:29:35.600
through kind of configuring everything. Now, in the old days of Facebook, which is not that long

509
00:29:35.600 --> 00:29:40.560
ago, we used to do all this crazy targeting stuff, like I don't know if there's anyone to call us

510
00:29:40.560 --> 00:29:47.520
run ads before, like back in 2020, 2021, you used to like in this step of the process,

511
00:29:47.520 --> 00:29:53.360
you'd have to like go down here, and you'd have to like put in all of this like targeting, right?

512
00:29:53.360 --> 00:29:58.400
I would only, so yeah, you'd have to like, let me let me see if I can, like right here,

513
00:29:58.400 --> 00:30:00.000
is further limit your reach.

514
00:30:05.880 --> 00:30:10.480
And you put that in you and I don't know they have to like Dave Ramsey, you know or something

515
00:30:10.480 --> 00:30:12.480
You definitely put on all these weird targeting

516
00:30:12.480 --> 00:30:19.760
Things to like try to find your ideal person like they like coffee and then they're subscribed to bark box or something like some

517
00:30:19.760 --> 00:30:24.400
Subscription box right like you did to put in all these things. It's just find your ideal person

518
00:30:24.560 --> 00:30:30.340
They're frequent travelers like they had all these like categories of like things you could target. Okay

519
00:30:30.340 --> 00:30:37.600
But now because the AI has gotten so involved. I recommend not putting anything in there at all

520
00:30:37.600 --> 00:30:43.440
Okay, so the only thing you might do is if you're a local business only serving a certain area

521
00:30:43.440 --> 00:30:50.240
You might just take off the United States like Stacy keep on the United States because you could serve any bakery owner in the United States

522
00:30:50.240 --> 00:30:54.520
Okay, I wouldn't probably go to like Canada and Mexico and like you can do that

523
00:30:54.520 --> 00:30:59.720
But I would probably stick to the United States for your offer if you're a local business

524
00:30:59.720 --> 00:31:03.120
You'll just kind of add in the location here. So you'll just be like

525
00:31:03.120 --> 00:31:05.880
Sacramento, okay

526
00:31:05.880 --> 00:31:12.520
And then you choose the city and then you can even dial in the radius of who's gonna see this ad you can see even how many people

527
00:31:12.520 --> 00:31:19.560
Are in that audience? Okay, which is pretty cool. So Sacramento. I'm like, okay, 50 miles Sacramento or something

528
00:31:19.640 --> 00:31:25.320
Okay, and you can see how many people are in the audience. That's literally it. That's the only targeting

529
00:31:25.320 --> 00:31:30.840
We do all the other targeting that we do is through our copy and our creative and

530
00:31:30.840 --> 00:31:38.400
This is what people are saying copy and creative are the new targeting in 2026. So you do we call this open targeting

531
00:31:38.400 --> 00:31:43.400
And as far as budget goes, you set that actually here at the first step

532
00:31:43.400 --> 00:31:48.480
I kind of skipped it, but this is right here your daily budget and it does go down as low as five

533
00:31:48.640 --> 00:31:54.320
Okay, so five is the minimum that you can do, but you can of course scale this up as your scene

534
00:31:54.320 --> 00:31:57.800
Results happen

535
00:31:57.800 --> 00:32:05.640
and the last thing is I would recommend letting this campaign run for at least a week like three to five days

536
00:32:05.640 --> 00:32:11.840
Because just remember like Facebook needs to learn who this is for they're watching the signals like okay

537
00:32:11.840 --> 00:32:14.800
This person opted in this person didn't this person clicked

538
00:32:14.800 --> 00:32:21.440
But just didn't do anything and they're like optimizing after my sound fights if you tweet change it like you're poking at it every day

539
00:32:21.440 --> 00:32:27.840
Basically Facebook has to go relearn like it's like oh you change the ad out like you change the creative every day

540
00:32:27.840 --> 00:32:32.800
It's not gonna work because Facebook's good. Just just let me learn. Just give me some space

541
00:32:32.800 --> 00:32:38.400
You know do you got give some space and just so I would recommend setting up daily budget that you can commit to you like

542
00:32:38.400 --> 00:32:42.540
For at least seven days and just don't touch it after that. All right

543
00:32:44.360 --> 00:32:46.360
Okay, so

544
00:32:46.360 --> 00:32:51.320
The last part is creating your lead form that's in this step

545
00:32:51.320 --> 00:32:55.840
So there's these three steps you walk through I already have some I think here created

546
00:32:55.840 --> 00:32:58.640
But the nice thing is kind of like we had on pickaxe

547
00:32:58.640 --> 00:33:02.680
You kind of design it on the left side and then it shows your preview on the right side

548
00:33:02.680 --> 00:33:08.240
You see that and so my screen is kind of small right now. I'm on this like little Mac book

549
00:33:08.880 --> 00:33:15.800
But you can see like when you type stuff in so here's your Facebook page. Here's you can run ads on Instagram as well

550
00:33:15.800 --> 00:33:22.520
And then oops oops oops. It's jumping around. Oh my gosh. It's not liking me scrolling right now

551
00:33:22.520 --> 00:33:26.280
Here we go

552
00:33:26.280 --> 00:33:29.280
So here's your create your ad and then down here

553
00:33:29.280 --> 00:33:33.080
We don't really want to send people to a website because we want them to do the form

554
00:33:33.400 --> 00:33:37.800
We're gonna just hit create form and then once you hit create form. This is your preview

555
00:33:37.800 --> 00:33:42.640
This is your designer and you literally just walk through this right and make sure you do the high intent

556
00:33:42.640 --> 00:33:49.120
Require them to verify their phone number right like I said and then you just kind of go through these questions

557
00:33:49.120 --> 00:33:51.120
Okay, go through these questions

558
00:33:51.120 --> 00:33:53.920
As you type it in here, this is my headline

559
00:33:53.920 --> 00:33:57.120
Right, this is my

560
00:33:57.480 --> 00:34:04.320
Description down here and then you have your questions, right? And I would just recommend just doing email phone and holding

561
00:34:04.320 --> 00:34:07.640
I wouldn't add a bunch of questions in here. We want to just keep the friction really low

562
00:34:07.640 --> 00:34:11.159
But this is my little form you can even add a photo

563
00:34:11.159 --> 00:34:16.000
I think at the top make it look nice like background image just turn that on and

564
00:34:16.000 --> 00:34:21.440
You know, you can upload an image of some sort. Let's do this one

565
00:34:21.440 --> 00:34:27.120
Okay, so random image from a desktop. There we go. If you can't read it don't feed it clean treats your dogs

566
00:34:27.880 --> 00:34:29.880
Okay, and this your headline

567
00:34:29.880 --> 00:34:37.280
And your paragraph there it is. Okay, so that's your lead form now only other caveat you're gonna need is it a privacy policy, okay?

568
00:34:37.280 --> 00:34:39.920
That's the only thing that else you need

569
00:34:39.920 --> 00:34:42.320
And so if you don't have a privacy policy

570
00:34:42.320 --> 00:34:47.920
We have a tool that I'll generate one for you. Okay, so it's in the legal section of the 8-fig AI

571
00:34:47.920 --> 00:34:51.880
Privacy policy generator, okay, so just tell this about your business

572
00:34:51.880 --> 00:34:57.760
They'll generate like again, we're not lawyers a eyes non-lawyer, but you just need something for Facebook to go

573
00:34:57.760 --> 00:34:59.920
Okay, you can run ads just like hey, we're gonna keep your

574
00:35:02.080 --> 00:35:04.720
We're not gonna like sell it to a bunch of people.

575
00:35:04.720 --> 00:35:06.080
You know what I mean?

576
00:35:06.080 --> 00:35:08.200
So you just need a link to a privacy policy.

577
00:35:08.200 --> 00:35:10.400
So you gotta just create that privacy policy

578
00:35:10.400 --> 00:35:13.340
and put it somewhere where you can link to it.

579
00:35:13.340 --> 00:35:17.040
And it can't go directly to a PDF or JPEG

580
00:35:17.040 --> 00:35:18.700
or image or download, okay?

581
00:35:18.700 --> 00:35:21.920
Has to be like a website link of some sort,

582
00:35:21.920 --> 00:35:25.480
but those are pretty easy to create these days, okay?

583
00:35:25.480 --> 00:35:27.860
All right, so to recap,

584
00:35:29.320 --> 00:35:32.440
when you launch these things, don't touch it, okay?

585
00:35:32.440 --> 00:35:33.700
For at least 48 hours,

586
00:35:33.700 --> 00:35:36.200
I like to run them at least five to seven days

587
00:35:36.200 --> 00:35:38.760
to before changing anything.

588
00:35:38.760 --> 00:35:41.280
Second thing is if you really wanna scale this,

589
00:35:41.280 --> 00:35:42.880
let's say Stacy does this, right?

590
00:35:42.880 --> 00:35:44.600
She gets in the accelerator with us.

591
00:35:44.600 --> 00:35:46.480
We help her do this within 14 days.

592
00:35:46.480 --> 00:35:49.680
We get these running and we make sure you have leads

593
00:35:49.680 --> 00:35:52.120
coming to your business within the first 14 days, okay?

594
00:35:52.120 --> 00:35:53.640
After that, we wanna make,

595
00:35:53.640 --> 00:35:57.280
we want to try to get 50 leads, okay?

596
00:35:57.280 --> 00:35:58.960
Now, once you get 50 leads,

597
00:35:58.960 --> 00:36:02.160
Facebook considers that learned in air quotes, okay?

598
00:36:02.160 --> 00:36:04.640
Are they, they call it the learning phase?

599
00:36:04.640 --> 00:36:06.960
You kind of graduate the learning phase.

600
00:36:06.960 --> 00:36:08.760
So once you get 50 leads,

601
00:36:08.760 --> 00:36:10.040
Facebook is really kind of like,

602
00:36:10.040 --> 00:36:13.960
I know who this person is, who's opting into this.

603
00:36:13.960 --> 00:36:15.240
And they kind of are confident

604
00:36:15.240 --> 00:36:18.840
that you could start scaling the budget up if you want to.

605
00:36:18.840 --> 00:36:20.640
And you could do this as soon as today, okay?

606
00:36:20.640 --> 00:36:22.440
You could really get this going today.

607
00:36:22.440 --> 00:36:24.640
Now, once you've done this,

608
00:36:24.640 --> 00:36:27.160
you can kind of see your cost per lead, you know?

609
00:36:27.160 --> 00:36:28.280
It could be a dollar.

610
00:36:28.280 --> 00:36:30.880
It could be $10, it could be $25.

611
00:36:30.880 --> 00:36:32.040
Typically in our accelerator,

612
00:36:32.040 --> 00:36:35.360
we are seeing under $5 leads right now, which is kind of wild.

613
00:36:35.360 --> 00:36:40.080
Like I haven't seen under $5 leads since like 2018 on ads.

614
00:36:40.080 --> 00:36:42.600
It's just, it's gotten more and more expensive to run ads,

615
00:36:42.600 --> 00:36:43.800
but this style ad,

616
00:36:43.800 --> 00:36:46.960
I just think a lot of people just aren't seeing or running.

617
00:36:46.960 --> 00:36:49.880
And because we make the lead band, it really hot,

618
00:36:49.880 --> 00:36:51.080
that brings the lead cost down.

619
00:36:51.080 --> 00:36:54.520
And I will say, not everyone gets those low cost leads, right?

620
00:36:54.520 --> 00:36:56.360
Some niches is just expensive.

621
00:36:56.360 --> 00:36:58.520
You're selling the brain surgeons, you know?

622
00:36:58.520 --> 00:37:01.240
Like it's just more expensive to reach brain surgeons

623
00:37:01.240 --> 00:37:04.960
or your lead magnet might not be that hot, okay?

624
00:37:04.960 --> 00:37:07.800
So if you, this is the cool thing about ads,

625
00:37:07.800 --> 00:37:11.080
like people vote with their actions, okay?

626
00:37:11.080 --> 00:37:13.800
And so we had a client, one on one client, right?

627
00:37:13.800 --> 00:37:16.480
I worked with her one on one for an entire day.

628
00:37:16.480 --> 00:37:20.360
We built out her leads, her lead magnet,

629
00:37:20.360 --> 00:37:22.400
her ads, her everything.

630
00:37:22.400 --> 00:37:26.240
And even me, like I'm, I'm a world class marketer, okay?

631
00:37:26.240 --> 00:37:28.400
But I'm always just taking a swing on something.

632
00:37:28.400 --> 00:37:31.800
I'm like, this is a good swing, but I don't know, you know?

633
00:37:31.800 --> 00:37:35.960
And her ad went out and it was like 20, $25 leads.

634
00:37:35.960 --> 00:37:38.080
I was like, we could do better, right?

635
00:37:38.080 --> 00:37:39.760
Like, so sometimes that happens

636
00:37:39.760 --> 00:37:42.200
so that if you're getting a high cost lead,

637
00:37:42.200 --> 00:37:45.760
it's a clue that you need to make a hotter lead magnet

638
00:37:45.760 --> 00:37:48.720
or maybe it's not even usually the lead magnet,

639
00:37:48.720 --> 00:37:50.200
it's usually the ad.

640
00:37:50.200 --> 00:37:55.200
So her lead magnet, she was, we created an AI app

641
00:37:56.200 --> 00:37:59.400
to help reduce flight anxiety, okay?

642
00:37:59.400 --> 00:38:02.360
So it was like basically this like calming app

643
00:38:02.360 --> 00:38:03.840
that would walk them through breath work

644
00:38:03.840 --> 00:38:05.560
and they'd be able to like, you know,

645
00:38:05.560 --> 00:38:07.720
have reassuring facts about, you know,

646
00:38:07.720 --> 00:38:09.800
plane crashes not happening.

647
00:38:09.800 --> 00:38:11.800
And like, you know, like she personally

648
00:38:11.800 --> 00:38:13.440
had gone through this experience a lot of this

649
00:38:13.440 --> 00:38:15.880
and just wanted to create something to help people, okay?

650
00:38:15.880 --> 00:38:17.480
So we created this app.

651
00:38:17.480 --> 00:38:20.160
So often it's not a Lema, that's a cool idea.

652
00:38:20.160 --> 00:38:22.920
It's often just a gift wrap that you put on it,

653
00:38:22.920 --> 00:38:24.400
which is the ad.

654
00:38:24.400 --> 00:38:25.960
And so for her ad,

655
00:38:25.960 --> 00:38:28.160
we kind of went back to the turnboard and looked at it.

656
00:38:28.160 --> 00:38:29.720
We were like, oh, you know what?

657
00:38:29.720 --> 00:38:33.200
Let's just add a big old sticker that says free on the ad,

658
00:38:33.200 --> 00:38:35.640
like, 'cause there was a free app.

659
00:38:35.640 --> 00:38:38.800
And so we just put this like big old badge that said free,

660
00:38:38.800 --> 00:38:41.720
you know, and he said free for a limited time, right?

661
00:38:41.720 --> 00:38:45.120
So, and boom, her ad, her lead cost came way down.

662
00:38:45.120 --> 00:38:47.520
It was like, you know, $6 around there.

663
00:38:47.520 --> 00:38:52.400
And so just oftentimes like your idea is not wrong,

664
00:38:52.400 --> 00:38:54.640
it's the angle is wrong.

665
00:38:54.640 --> 00:38:56.800
Even this business, the AI toolkit,

666
00:38:56.800 --> 00:38:58.880
when we came out with that app,

667
00:38:58.880 --> 00:39:03.200
it did not generate good cost leads

668
00:39:03.200 --> 00:39:06.160
for about the first two, like one to two months

669
00:39:06.160 --> 00:39:08.320
because we were kind of figuring out the angle

670
00:39:08.320 --> 00:39:10.600
of what to take and how to put it out there

671
00:39:10.600 --> 00:39:11.600
and how to position it.

672
00:39:11.600 --> 00:39:14.440
So give yourself some grace on that.

673
00:39:14.440 --> 00:39:16.160
Of course, if you can get some mentorship,

674
00:39:16.160 --> 00:39:17.240
some people that have done it,

675
00:39:17.240 --> 00:39:19.200
you can go a lot faster

676
00:39:19.200 --> 00:39:21.160
'cause you can get our eyes on it

677
00:39:21.160 --> 00:39:23.480
and we've just done this a lot, you know?

678
00:39:23.480 --> 00:39:26.840
And so, yeah, just be encouraged

679
00:39:26.840 --> 00:39:28.600
that you can make this work.

680
00:39:28.600 --> 00:39:31.720
It just takes a little bit of marketing stamina, okay?

681
00:39:31.720 --> 00:39:35.960
And that is our no funnel AI lead machine, okay?

682
00:39:35.960 --> 00:39:38.720
So again, lead forms, copy and creative

683
00:39:38.720 --> 00:39:41.360
is your new targeting.

684
00:39:41.360 --> 00:39:44.440
And make sure you enable those things I talked about.

685
00:39:44.440 --> 00:39:45.920
Add some friction in there

686
00:39:45.920 --> 00:39:47.360
with the phone number of medications

687
00:39:47.360 --> 00:39:49.400
and you're gonna get really good quality leads.

688
00:39:49.400 --> 00:39:51.640
And then like on the form, I didn't show it,

689
00:39:51.640 --> 00:39:53.880
but like, this is my little form, right?

690
00:39:53.880 --> 00:39:56.040
The opt-in, you can see the preview here,

691
00:39:56.040 --> 00:39:57.840
the opt-in, they fill out their stuff,

692
00:39:57.840 --> 00:39:58.880
they put in their phone number,

693
00:39:58.880 --> 00:40:00.440
they see the privacy policy.

694
00:40:03.700 --> 00:40:07.860
So this little view website button, you would just link that over to your pickaxe.

695
00:40:07.860 --> 00:40:09.780
So it's like, Hey, congrats.

696
00:40:09.780 --> 00:40:12.180
You unlock the tool, go chat with it now.

697
00:40:12.180 --> 00:40:15.460
And they click right here and now they're in your pickaxe chatting with it.

698
00:40:15.460 --> 00:40:19.500
Uh, and that's leading them to the next step, which is probably getting in touch

699
00:40:19.500 --> 00:40:22.340
with you buying your product, you know, getting into your program.

700
00:40:22.340 --> 00:40:24.300
So that is the process.

701
00:40:24.300 --> 00:40:25.640
Okay.

702
00:40:25.640 --> 00:40:28.980
Now with our last 15 minutes here, and then we'll, we'll, we'll bring it.

703
00:40:28.980 --> 00:40:32.620
We'll have a little bit more time for Q and A because we didn't, we didn't do a ton

704
00:40:32.620 --> 00:40:33.600
of Q and A yesterday.

705
00:40:33.600 --> 00:40:35.280
Um, so I'll make some time for that.

706
00:40:35.280 --> 00:40:39.500
If you guys have questions around marketing, AI, all that stuff.

707
00:40:39.500 --> 00:40:43.280
Um, but yeah, I always, uh, want to ask permission.

708
00:40:43.280 --> 00:40:44.920
Can I show you something wild?

709
00:40:44.920 --> 00:40:45.420
Okay.

710
00:40:45.420 --> 00:40:46.480
Let me know in the chat.

711
00:40:46.480 --> 00:40:49.720
So pay back, show you something wild because what I just showed you is like

712
00:40:49.720 --> 00:40:55.760
our proven, like we've been doing this for, for years kind of lead machine.

713
00:40:55.760 --> 00:40:56.760
Like we know that works.

714
00:40:56.760 --> 00:41:00.260
That's where we guarantee it when you come into our program or like, we will

715
00:41:00.260 --> 00:41:02.500
have leads coming to your business within 14 days.

716
00:41:02.500 --> 00:41:05.780
Like, or I'll literally just take over your computer and do it for you.

717
00:41:05.780 --> 00:41:08.160
You know, like we're just going to make it happen.

718
00:41:08.160 --> 00:41:08.920
Okay.

719
00:41:08.920 --> 00:41:10.900
Um, so that's like our proven playbook.

720
00:41:10.900 --> 00:41:15.540
Um, what I'm about to show you is our experimental playbook because AI is moving

721
00:41:15.540 --> 00:41:17.700
so fast, like literally so fast.

722
00:41:17.700 --> 00:41:20.780
And some of you guys just don't even know what AI can do.

723
00:41:20.780 --> 00:41:26.380
Like some of you guys are deep in AI and you know, but AI has really, really

724
00:41:26.380 --> 00:41:29.440
changed in the last like three months.

725
00:41:29.440 --> 00:41:29.940
Okay.

726
00:41:29.940 --> 00:41:33.960
It's something shifted to make it like incredible.

727
00:41:33.960 --> 00:41:34.520
Okay.

728
00:41:34.520 --> 00:41:39.400
Now AI is not just like our thought partner in business.

729
00:41:39.400 --> 00:41:46.120
AI is a, is a, can be a business operator, like it can actually go do stuff for you, uh, in

730
00:41:46.120 --> 00:41:46.720
your business.

731
00:41:46.720 --> 00:41:50.320
And if you're not already using AI like this, there's like a, there's levels to

732
00:41:50.320 --> 00:41:51.400
the AI game, right?

733
00:41:51.400 --> 00:41:55.560
Level one is just using like Google, you're just asking questions, uh, but there's,

734
00:41:55.560 --> 00:41:59.740
there's levels where now you're giving AI brains and knowledge about your business.

735
00:41:59.740 --> 00:42:03.900
You guys did that this week, but the, like the next level is like actually giving it

736
00:42:03.900 --> 00:42:07.440
tasks and it actually does and does those tasks, right?

737
00:42:07.440 --> 00:42:08.620
That's the AI employee.

738
00:42:08.620 --> 00:42:09.840
It's the AI agent.

739
00:42:09.840 --> 00:42:13.140
Uh, it's a AI executive assistant, whatever you want to call it.

740
00:42:13.140 --> 00:42:13.560
Okay.

741
00:42:13.560 --> 00:42:19.520
So let me show you guys what we're doing with AI, uh, in our program, uh, and just to

742
00:42:19.520 --> 00:42:21.060
give you some crazy ideas.

743
00:42:21.060 --> 00:42:21.320
Okay.

744
00:42:21.320 --> 00:42:26.680
So, um, we actually just had an event on last Friday, Cian was there and in person,

745
00:42:26.680 --> 00:42:28.420
and we like literally just did this all day.

746
00:42:28.420 --> 00:42:31.060
We were just like playing with AI and just like, let's put it to work.

747
00:42:31.060 --> 00:42:34.660
Um, so one thing I have AI doing right now is blogging.

748
00:42:34.660 --> 00:42:37.640
Anyone like want to blog for your business.

749
00:42:37.640 --> 00:42:41.100
Blogging is not the most exciting thing, but what is blogging?

750
00:42:41.100 --> 00:42:42.340
Do you want to be able to blog?

751
00:42:42.340 --> 00:42:42.740
Okay.

752
00:42:42.740 --> 00:42:44.500
Um, I mean, some people just love it.

753
00:42:44.500 --> 00:42:48.740
Love blogging, but mostly people blog because blogging is what gets you

754
00:42:48.740 --> 00:42:55.640
recommended by Google and by AI, uh, because AI is looking for stuff out there.

755
00:42:55.640 --> 00:42:58.540
If you're like, Hey, what's the best vacuum cleaner, right?

756
00:42:58.540 --> 00:43:02.920
What comes up blog posts, blog posts about vacuum cleaners and people

757
00:43:02.920 --> 00:43:05.920
with comparing vacuum cleaners and how do they get those blog posts to come up?

758
00:43:05.920 --> 00:43:09.240
They get them through like all those good keywords, right?

759
00:43:09.240 --> 00:43:11.920
People are searching stuff on the internet all the time.

760
00:43:11.920 --> 00:43:14.180
They're searching, I need a coach.

761
00:43:14.180 --> 00:43:17.600
Uh, I need a website builder for bakery owners and they're searching

762
00:43:17.600 --> 00:43:18.740
that on Google, right?

763
00:43:18.740 --> 00:43:23.460
And like, if you're not blogging or you don't have words on your website,

764
00:43:23.460 --> 00:43:25.100
you're not coming up, right?

765
00:43:25.100 --> 00:43:27.680
And those search results, they call this SEO, right?

766
00:43:27.680 --> 00:43:29.060
Search engine optimization.

767
00:43:29.060 --> 00:43:32.780
The new term is kind of like people are figuring out what the new term is.

768
00:43:32.780 --> 00:43:36.940
I've heard it, AEO, which is answer engine optimization.

769
00:43:36.940 --> 00:43:40.580
I've heard GEO, which is like generative engine or something like that.

770
00:43:40.580 --> 00:43:44.620
Basically optimizing for AI to recommend your business, because that's the

771
00:43:44.620 --> 00:43:48.780
future in the future. I mean, right now, there's some studies coming out

772
00:43:48.780 --> 00:43:53.200
that 60% of Google searches no longer end in a click, okay?

773
00:43:53.200 --> 00:43:54.960
That is a crazy stat.

774
00:43:54.960 --> 00:43:56.320
Let me explain what I mean by that.

775
00:43:56.320 --> 00:44:02.700
I go to Google and I search like, uh, uh, who's, I don't know, who's the best

776
00:44:02.700 --> 00:44:06.600
plumber in San Diego, okay?

777
00:44:06.600 --> 00:44:09.040
Spill plumber wrong, but okay.

778
00:44:09.040 --> 00:44:10.740
So who's the best plumber in San Diego?

779
00:44:10.740 --> 00:44:11.280
All right.

780
00:44:11.280 --> 00:44:13.960
Now there's some sponsor people they're paying to be here.

781
00:44:14.260 --> 00:44:18.560
There's some sponsor results, but then look at this and AI overview, right?

782
00:44:18.560 --> 00:44:23.520
So they're saying 60% of Google searches, people are no longer going down here to

783
00:44:23.520 --> 00:44:27.840
the normal place we would go down here and clicking these ones, right?

784
00:44:27.840 --> 00:44:29.280
This was the game, right?

785
00:44:29.280 --> 00:44:30.920
With business is like, I got to get on Google.

786
00:44:30.920 --> 00:44:33.200
I got to be ranked on Google at the top.

787
00:44:33.200 --> 00:44:37.720
I remember when we were wedding photographers, we blogged every day.

788
00:44:37.720 --> 00:44:41.400
And I probably were probably not at the top anymore, because I don't think

789
00:44:41.400 --> 00:44:44.220
they're websites even active anymore, right?

790
00:44:44.220 --> 00:44:49.500
But we, my wife blog every single day with this keyword, Chico wedding photographer,

791
00:44:49.500 --> 00:44:51.780
Chico wedding photographer, Chico wedding every day.

792
00:44:51.780 --> 00:44:55.940
She'd write a blog post and it put us at the very top of Google.

793
00:44:55.940 --> 00:44:59.180
So when you start Chico wedding photographer, we were there right at the top.

794
00:45:03.800 --> 00:45:05.360
And people don't go to the second page.

795
00:45:05.360 --> 00:45:08.920
The second page is the, it's the dead man zone.

796
00:45:08.920 --> 00:45:12.240
That's what we call that because the most people never go to page two.

797
00:45:12.240 --> 00:45:12.880
Okay.

798
00:45:12.880 --> 00:45:15.640
So sorry, Danny, you're not on the, you know, on the same page.

799
00:45:15.640 --> 00:45:17.640
I actually know all these people, Danny's awesome.

800
00:45:17.640 --> 00:45:18.600
You should hire her.

801
00:45:18.600 --> 00:45:19.520
Uh, okay.

802
00:45:19.520 --> 00:45:25.560
So, um, but this, uh, now with AI overviews, this is the future.

803
00:45:25.560 --> 00:45:28.440
People are going to get that AI summary, right?

804
00:45:28.440 --> 00:45:29.600
They're not even going to go to Google.

805
00:45:29.600 --> 00:45:31.800
They're going to ask chat GPT to find them a plumber.

806
00:45:31.800 --> 00:45:34.640
They're going to ask their AI assistant in the future.

807
00:45:34.640 --> 00:45:38.360
Like a year or two from now, people are going to go to Siri who will be like an AI

808
00:45:38.360 --> 00:45:42.040
assistant and be like, can you find me five plumbers, call them all?

809
00:45:42.040 --> 00:45:46.320
You know, get their reviews and, uh, you know, schedule three different

810
00:45:46.320 --> 00:45:49.280
plumbers that come out to my job to quote this thing, right?

811
00:45:49.280 --> 00:45:50.880
Like it's just AI is going to do it.

812
00:45:50.880 --> 00:45:55.320
So how do we position our businesses to be recommended by AI, right?

813
00:45:55.520 --> 00:46:00.480
That is often done through blogging right now because blogging is the work, right?

814
00:46:00.480 --> 00:46:02.840
So you can see here it's sourced.

815
00:46:02.840 --> 00:46:04.440
It's like citing things.

816
00:46:04.440 --> 00:46:05.000
Okay.

817
00:46:05.000 --> 00:46:08.960
And it's citing websites and things like that.

818
00:46:08.960 --> 00:46:09.520
Okay.

819
00:46:09.520 --> 00:46:14.760
And it's usually getting those from blog posts, uh, because they're very keyword heavy.

820
00:46:14.760 --> 00:46:15.600
All right.

821
00:46:15.600 --> 00:46:21.800
So we have AI right now blogging for us and just completely, uh, hands off.

822
00:46:21.800 --> 00:46:22.640
Let's see if I can find it.

823
00:46:22.640 --> 00:46:23.240
It's one of these.

824
00:46:23.560 --> 00:46:23.800
Okay.

825
00:46:23.800 --> 00:46:26.760
So this is our blog, AI for companies.com/blog.

826
00:46:26.760 --> 00:46:32.120
Every day we have an AI assistant that is blogging for us every day.

827
00:46:32.120 --> 00:46:32.560
Okay.

828
00:46:32.560 --> 00:46:37.320
And, uh, it finds a trending news story in our industry.

829
00:46:37.320 --> 00:46:43.320
It generates a photo and then it writes a whole blog post about that, that news story.

830
00:46:43.320 --> 00:46:43.800
Okay.

831
00:46:43.800 --> 00:46:47.200
It also writes these blog posts for business owners, right?

832
00:46:47.200 --> 00:46:52.320
So that it always has an angle of like for business owners and these posts are pretty good.

833
00:46:52.640 --> 00:46:54.840
They're actually using a lot of questions.

834
00:46:54.840 --> 00:46:55.200
Okay.

835
00:46:55.200 --> 00:46:58.960
Questions because what do people search in Google or with their AI tools?

836
00:46:58.960 --> 00:46:59.760
Questions.

837
00:46:59.760 --> 00:47:01.440
This is like something someone would type in chat.

838
00:47:01.440 --> 00:47:05.920
What did in video actually announce at this event, right?

839
00:47:05.920 --> 00:47:09.440
And then it answers it with a bunch of sources, right?

840
00:47:09.440 --> 00:47:10.560
So it's like legit.

841
00:47:10.560 --> 00:47:15.040
So AI is seeing this and going, Oh, hey, like when I need an answer to this question,

842
00:47:15.040 --> 00:47:16.760
where am I getting that source, right?

843
00:47:16.760 --> 00:47:22.080
It's going to look and find sites like mine and give that answer and then have my site as a source.

844
00:47:22.160 --> 00:47:23.720
Okay, which drives traffic to my website.

845
00:47:23.720 --> 00:47:25.520
And these are in depth posts.

846
00:47:25.520 --> 00:47:30.080
But what's really cool is I also train this AI employee to sell.

847
00:47:30.080 --> 00:47:30.720
Okay.

848
00:47:30.720 --> 00:47:33.800
So not only is it going to blog every day, six a.m.

849
00:47:33.800 --> 00:47:34.800
You guys can come back tomorrow.

850
00:47:34.800 --> 00:47:39.160
It'll be a new blog post here, but it'll also tell people to book a call with our team.

851
00:47:39.160 --> 00:47:39.760
Look at that.

852
00:47:39.760 --> 00:47:44.360
Hey, if you need your help doing this thing, so to relate the blog post to my thing,

853
00:47:44.360 --> 00:47:47.000
and then they'll say, Hey, book a call with our team, right?

854
00:47:47.000 --> 00:47:51.680
It'll also recommend it knows about our eight figure AI toolkit and it knows all of our tools.

855
00:47:52.000 --> 00:47:54.880
Right, so if there's a tool it can recommend, it'll even just say, Hey,

856
00:47:54.880 --> 00:47:59.280
we also have a tool that can help you with this in our toolkit and it'll link over to our toolkit,

857
00:47:59.280 --> 00:48:00.440
which is pretty cool.

858
00:48:00.440 --> 00:48:00.600
Right.

859
00:48:00.600 --> 00:48:03.280
So every day this is happening and I don't even look at it anymore.

860
00:48:03.280 --> 00:48:07.320
Like at the beginning of first, like three days, honestly, I was like checking on it.

861
00:48:07.320 --> 00:48:10.440
And like, I had to have it draft the blog post and then I would approve it.

862
00:48:10.440 --> 00:48:12.760
But then after that, I was like, all right, go for it.

863
00:48:12.760 --> 00:48:17.200
You know, like it's, it's good, you know, and it's just going for every single day.

864
00:48:17.200 --> 00:48:17.960
Right.

865
00:48:17.960 --> 00:48:20.560
Just blogging, blogging, blogging, and that cool.

866
00:48:21.480 --> 00:48:23.680
Okay, who, who would that be helpful or raise your hand?

867
00:48:23.680 --> 00:48:28.640
You're like, thing, I could dominate my industry and just like, I mean, even news stories.

868
00:48:28.640 --> 00:48:32.560
Like I keep using that dog tree example, because it's very fresh.

869
00:48:32.560 --> 00:48:34.080
I was just on a call with them yesterday.

870
00:48:34.080 --> 00:48:38.760
We set up a blogging agent for them that it'll find things people are searching

871
00:48:38.760 --> 00:48:41.000
about their dogs and they'll do blog posts about that.

872
00:48:41.000 --> 00:48:43.040
Can my dogs eat blueberries, right?

873
00:48:43.040 --> 00:48:44.920
Can my dogs eat strawberries?

874
00:48:44.920 --> 00:48:47.400
Like they're just every day doing a blog post like that.

875
00:48:47.400 --> 00:48:50.320
And then it's like, Oh, by the way, not only can dogs eat blueberries,

876
00:48:50.320 --> 00:48:53.440
but we have an all natural cleaning ingredient dog tree that has blueberries

877
00:48:53.440 --> 00:48:57.240
as an ingredient right here, you know, and it's just links to their product, right?

878
00:48:57.240 --> 00:49:01.400
So every day it's kind of just coming to these ideas, writing these blog posts

879
00:49:01.400 --> 00:49:03.200
and queuing them up, right?

880
00:49:03.200 --> 00:49:03.720
Pretty cool.

881
00:49:03.720 --> 00:49:04.200
Okay.

882
00:49:04.200 --> 00:49:05.560
So that's one idea.

883
00:49:05.560 --> 00:49:08.320
Like, again, a lot of people know AI is powerful.

884
00:49:08.320 --> 00:49:12.640
No, I can do things, but like this, it's actually going into my website

885
00:49:12.640 --> 00:49:14.360
and writing something, generating images.

886
00:49:14.360 --> 00:49:15.240
It's actually doing that.

887
00:49:15.240 --> 00:49:16.280
I'm not prompting it.

888
00:49:16.280 --> 00:49:18.720
It just happens every morning at six a.m.

889
00:49:18.920 --> 00:49:22.080
OK, and imagine what you could do with AI.

890
00:49:22.080 --> 00:49:24.640
If you just put on autopilot like that and it never messes up.

891
00:49:24.640 --> 00:49:27.480
OK, another thing I have it doing.

892
00:49:27.480 --> 00:49:31.040
This is a really fun one is finding partnerships,

893
00:49:31.040 --> 00:49:33.000
OK, finding partnerships for our business.

894
00:49:33.000 --> 00:49:35.560
So actually, this is the workflow I just showed you.

895
00:49:35.560 --> 00:49:38.320
OK, so getting ranked and recommended, right?

896
00:49:38.320 --> 00:49:40.320
It's it's writing a blog post.

897
00:49:40.320 --> 00:49:41.440
It's putting it in high level.

898
00:49:41.440 --> 00:49:44.240
It's queuing it up in a spreadsheet so I can keep an eye on it.

899
00:49:44.240 --> 00:49:46.720
It's analyzing that thing.

900
00:49:46.720 --> 00:49:47.560
OK.

901
00:49:47.560 --> 00:49:52.280
OK, so another thing I have it doing right now, this is a demo one.

902
00:49:52.280 --> 00:49:57.280
Just to show you a demo, I have it trying to find partnerships for our business.

903
00:49:57.280 --> 00:50:00.000
OK, so our business, we have a toolkit of AI.

904
00:50:01.560 --> 00:50:04.800
So I do, we do run ads directly to business owners,

905
00:50:04.800 --> 00:50:07.400
but I was like, what if we could just find partners

906
00:50:07.400 --> 00:50:10.640
that could also recommend our business?

907
00:50:10.640 --> 00:50:13.040
Like, I mean, we were on Jenna Kutcher's podcast,

908
00:50:13.040 --> 00:50:16.480
that podcast generated $250,000 for our business.

909
00:50:16.480 --> 00:50:17.320
You know what I mean?

910
00:50:17.320 --> 00:50:19.280
So like one hour of my time,

911
00:50:19.280 --> 00:50:21.600
generated $250,000,

912
00:50:21.600 --> 00:50:23.160
like that's a pretty good,

913
00:50:23.160 --> 00:50:26.560
it's worth trying to get partners like that, right?

914
00:50:26.560 --> 00:50:29.920
Pedro, I did a, I spoke a hiss event.

915
00:50:29.920 --> 00:50:33.200
And I think at least probably $65,000

916
00:50:33.200 --> 00:50:35.960
came from that one talk, right?

917
00:50:35.960 --> 00:50:39.440
Awesome, like partnerships are so awesome, right?

918
00:50:39.440 --> 00:50:41.040
So I'm like, how could we do this more?

919
00:50:41.040 --> 00:50:43.080
We used to have a team member

920
00:50:43.080 --> 00:50:45.160
that was a partnership person,

921
00:50:45.160 --> 00:50:46.680
like in our last business,

922
00:50:46.680 --> 00:50:47.920
like that's all she did.

923
00:50:47.920 --> 00:50:51.840
And you know, probably paid 65 to $70,000

924
00:50:51.840 --> 00:50:53.680
for that salary of that person,

925
00:50:53.680 --> 00:50:56.240
just to do what AI is doing now, okay?

926
00:50:56.240 --> 00:50:57.880
So what we have it doing is every day,

927
00:50:57.880 --> 00:50:59.400
it's finding potential partnerships.

928
00:50:59.400 --> 00:51:01.040
So, okay, John Lee doing this, right?

929
00:51:01.040 --> 00:51:02.200
Entrepreneur of Fire,

930
00:51:02.200 --> 00:51:03.800
we've been on his podcast as well, right?

931
00:51:03.800 --> 00:51:07.920
So it finds the person, it finds their email, okay?

932
00:51:07.920 --> 00:51:10.520
It drafts an outreach email, okay?

933
00:51:10.520 --> 00:51:12.640
Hey, I want to catch you up on C and Chelsea Vans scenes

934
00:51:12.640 --> 00:51:14.120
since being on your show,

935
00:51:14.120 --> 00:51:15.320
they went through this, all this stuff,

936
00:51:15.320 --> 00:51:17.600
I'll save you the drama, here's the upside,

937
00:51:17.600 --> 00:51:20.200
in that valley, something to merge, blah, blah, blah,

938
00:51:20.200 --> 00:51:22.360
all these tools, I feel like people need it,

939
00:51:22.360 --> 00:51:24.560
worth a five minute combo to see if there's a fit, right?

940
00:51:24.560 --> 00:51:26.560
Just got a little call to action at the end,

941
00:51:26.560 --> 00:51:30.240
and it comes from Jarvis, my AI assistant,

942
00:51:30.240 --> 00:51:33.240
or partnership coordinator, I should say, in this case.

943
00:51:33.240 --> 00:51:38.240
And then it, if I drag this to the send column again,

944
00:51:38.240 --> 00:51:40.520
there's a demo, so it's not gonna send it.

945
00:51:40.520 --> 00:51:41.680
It'll send that email, right?

946
00:51:41.680 --> 00:51:43.200
If I like it, if I want to adjust it,

947
00:51:43.200 --> 00:51:45.680
I'll adjust it, it'll learn, it'll send that email

948
00:51:45.680 --> 00:51:47.560
from my inbox, I don't even log in.

949
00:51:47.560 --> 00:51:50.480
Then it'll watch my inbox for responses from John, right?

950
00:51:50.480 --> 00:51:52.680
And if it doesn't get a response in three days,

951
00:51:52.680 --> 00:51:55.520
it'll send a follow-up, and it'll move a card over there, right?

952
00:51:55.520 --> 00:51:57.280
If he's interested, I'll move it here.

953
00:51:57.280 --> 00:51:59.960
If he gets on a call with me, we do a deal,

954
00:51:59.960 --> 00:52:01.280
we'll move it there, right?

955
00:52:01.280 --> 00:52:03.200
If they don't respond, it moves it there.

956
00:52:03.200 --> 00:52:04.080
Like, isn't that crazy?

957
00:52:04.080 --> 00:52:07.760
And every day, I have mine doing about 25 a day,

958
00:52:07.760 --> 00:52:10.000
finding 25 potential partners a day,

959
00:52:10.000 --> 00:52:12.640
drafting an email, and sending that email,

960
00:52:12.640 --> 00:52:17.200
and just like feeling our pipeline with leads of partners, right?

961
00:52:17.200 --> 00:52:19.080
And literally just one of those partnerships

962
00:52:19.080 --> 00:52:21.920
could be a six-figure deal, right?

963
00:52:21.920 --> 00:52:25.960
And now AI is just doing that on autopilot, that's crazy.

964
00:52:25.960 --> 00:52:28.040
And maybe that doesn't apply as much to your business,

965
00:52:28.040 --> 00:52:33.120
but I would probably bet that your person

966
00:52:33.120 --> 00:52:34.440
you're trying to reach, right?

967
00:52:34.440 --> 00:52:37.720
There's probably someone else up here

968
00:52:37.720 --> 00:52:42.720
that has thousands of your people in their world, okay?

969
00:52:42.720 --> 00:52:46.960
Like, one example is like, we are wedding photographers, right?

970
00:52:46.960 --> 00:52:48.160
So, wedding photographers.

971
00:52:48.160 --> 00:52:50.600
I could market straight to wedding photographers, yes.

972
00:52:50.600 --> 00:52:54.400
And there's probably hundreds of thousands in America, okay?

973
00:52:54.400 --> 00:52:57.880
Or I could market, like, I could try to get a partnership

974
00:52:57.880 --> 00:52:59.560
with HoneyBook, right?

975
00:52:59.560 --> 00:53:02.920
A software that a ton of wedding photographers use,

976
00:53:02.920 --> 00:53:04.920
or, let's say that one, I forget the other one.

977
00:53:04.920 --> 00:53:05.760
That's one we use, okay?

978
00:53:05.760 --> 00:53:07.240
But like, HoneyBook was like a big thing

979
00:53:07.240 --> 00:53:08.760
in the wedding industry, and like,

980
00:53:08.760 --> 00:53:11.240
we did some partnerships with HoneyBook back then.

981
00:53:11.240 --> 00:53:12.800
And that was so huge because it got us

982
00:53:12.800 --> 00:53:14.400
in a matter of all these people, right?

983
00:53:14.400 --> 00:53:17.000
So think about your business, who is a person

984
00:53:17.000 --> 00:53:19.760
that has thousands of your people underneath them,

985
00:53:19.760 --> 00:53:22.040
or has it like, influenced with those people?

986
00:53:22.040 --> 00:53:24.160
Influencers, let's call them.

987
00:53:24.160 --> 00:53:25.600
It could be software, it could be products,

988
00:53:25.600 --> 00:53:29.360
it could be associations, you know, memberships,

989
00:53:29.360 --> 00:53:34.160
masterminds, that type of thing, podcasts, okay?

990
00:53:34.160 --> 00:53:35.880
Like, think about, could you have an AI agent

991
00:53:35.880 --> 00:53:37.560
trying to find those type of people

992
00:53:37.560 --> 00:53:39.560
to partner with for your business?

993
00:53:39.560 --> 00:53:42.520
Just one of those deals can be incredible, right?

994
00:53:42.520 --> 00:53:44.000
Incredible for your business.

995
00:53:44.000 --> 00:53:45.720
Okay, so that was the second idea for you guys.

996
00:53:45.720 --> 00:53:47.360
So we got the, we got the blogger,

997
00:53:47.360 --> 00:53:49.080
we got the partnership outreach.

998
00:53:49.080 --> 00:53:50.920
Again, this is kind of what we're building

999
00:53:50.920 --> 00:53:52.440
with our AI business, et cetera.

1000
00:53:52.440 --> 00:53:54.680
It's not just helping you grow your business,

1001
00:53:54.680 --> 00:53:58.640
it's helping you install AI workflows, okay?

1002
00:53:58.640 --> 00:54:01.580
AI workflows, I kind of showed this mockup here.

1003
00:54:01.580 --> 00:54:04.920
This is another one we have running,

1004
00:54:04.920 --> 00:54:07.920
a social media content workflow.

1005
00:54:07.920 --> 00:54:10.720
I'm on a lot of Zoom calls, I do a lot of coaching,

1006
00:54:10.720 --> 00:54:13.400
and so this one looks for,

1007
00:54:13.400 --> 00:54:17.520
it looks for gold from my calls, right?

1008
00:54:17.520 --> 00:54:20.520
Like I feel like day one, we had that one question

1009
00:54:20.520 --> 00:54:22.760
from that guy, I don't know his name.

1010
00:54:22.760 --> 00:54:23.680
I don't know if he's still here,

1011
00:54:23.680 --> 00:54:25.400
if he's still here, tell me your name, was it Robert?

1012
00:54:25.400 --> 00:54:27.640
I forget, but he had that one question at the end,

1013
00:54:27.640 --> 00:54:29.800
and there was like a little gold that came out, right?

1014
00:54:29.800 --> 00:54:32.840
And I was like, oh, that was just a timely answer

1015
00:54:32.840 --> 00:54:34.960
and question, it would pull that out,

1016
00:54:34.960 --> 00:54:36.480
it's gonna identify that,

1017
00:54:36.480 --> 00:54:38.560
and it's gonna help me write social media posts

1018
00:54:38.560 --> 00:54:39.960
based on that content.

1019
00:54:39.960 --> 00:54:42.120
So I'm not having to do more work to be on social media,

1020
00:54:42.120 --> 00:54:44.840
I'm just doing me, like I'm just doing my business,

1021
00:54:44.840 --> 00:54:48.640
and then it's looking for ways that I can share that online

1022
00:54:48.640 --> 00:54:50.360
without a lot of effort.

1023
00:54:50.360 --> 00:54:52.880
It also, I have mine looking at news stories

1024
00:54:52.880 --> 00:54:54.800
and like kind of AI stuff,

1025
00:54:54.800 --> 00:54:57.440
and helping format social media posts for me

1026
00:54:57.440 --> 00:54:59.400
in that space too, right?

1027
00:55:04.760 --> 00:55:09.280
Okay, keeping your head on your industry, finding your partner shows, we talked about

1028
00:55:09.280 --> 00:55:10.280
that one.

1029
00:55:10.280 --> 00:55:14.520
Okay, while watching your cash flow, we built this one, we actually do this in the accelerator.

1030
00:55:14.520 --> 00:55:20.320
We build a financial clarity assistant that actually watches your cash flow in your business,

1031
00:55:20.320 --> 00:55:24.320
watches your numbers and helps kind of report on those things, okay?

1032
00:55:24.320 --> 00:55:31.680
Just last month, my assistant found some stuff that I was like, "Oh my gosh, I can't believe

1033
00:55:31.680 --> 00:55:33.360
I'm still subscribed to that thing."

1034
00:55:33.360 --> 00:55:38.360
You get on these annual subscriptions, I think the monthly you can catch, right?

1035
00:55:38.360 --> 00:55:40.400
You're like, "Okay, yeah, that's every month."

1036
00:55:40.400 --> 00:55:44.040
But whenever you do those annual things, you forget about those things.

1037
00:55:44.040 --> 00:55:45.040
That was on something.

1038
00:55:45.040 --> 00:55:49.500
It was like $2,000, and it was an annual thing, and then a hit, and I would have probably

1039
00:55:49.500 --> 00:55:51.360
totally missed it, you know?

1040
00:55:51.360 --> 00:55:55.440
Because we're running the business, there's a lot of money going in and out, you know?

1041
00:55:55.440 --> 00:55:57.720
And I probably would have missed it, but AI caught it, which was awesome.

1042
00:55:57.720 --> 00:55:59.640
And I was like, "Oh, I don't need that stuff anymore.

1043
00:55:59.640 --> 00:56:00.640
I'm not using it."

1044
00:56:00.640 --> 00:56:01.640
Boom.

1045
00:56:01.640 --> 00:56:03.280
Save me a ton of money, right?

1046
00:56:03.280 --> 00:56:06.360
That's another workflow we're running, reducing inbox overall, right?

1047
00:56:06.360 --> 00:56:08.560
Of course, easy one for AI.

1048
00:56:08.560 --> 00:56:10.720
It can watch your email, send you a morning brief.

1049
00:56:10.720 --> 00:56:15.440
Hey, you have 142 emails, there's only three that need your attention, here you go, right?

1050
00:56:15.440 --> 00:56:17.480
You want me to respond to that email?

1051
00:56:17.480 --> 00:56:18.480
Great.

1052
00:56:18.480 --> 00:56:21.920
Yeah, it's just text to me every day with these things.

1053
00:56:21.920 --> 00:56:25.920
So again, I'm kind of getting off the marketing train a little bit into just the crazy stuff

1054
00:56:25.920 --> 00:56:32.560
AI can do train, but I just want to show you that because that is the level of AI that's

1055
00:56:32.560 --> 00:56:37.160
available right now when you know how to activate it.

1056
00:56:37.160 --> 00:56:43.160
AI that can actually go start freeing up your time, actually go do work on your behalf.

1057
00:56:43.160 --> 00:56:47.200
And again, I think the major problem I see is that people know AI is powerful, but they

1058
00:56:47.200 --> 00:56:51.920
don't know how to get these workflows installed and like just like running and just like I

1059
00:56:51.920 --> 00:56:53.560
can trust this thing.

1060
00:56:53.560 --> 00:57:00.480
And we've actually created something, we're using a mix of AI tools to do that.

1061
00:57:00.480 --> 00:57:03.280
One one was called perplexity, I was showing perplexity there.

1062
00:57:03.280 --> 00:57:08.880
For the more perplex or complicated tasks, I use perplexity.

1063
00:57:08.880 --> 00:57:14.320
But we also have something that's like an AI assistant that you get actually in our accelerator.

1064
00:57:14.320 --> 00:57:17.800
And it's a very simple version of like it just you just text it.

1065
00:57:17.800 --> 00:57:22.040
I just have my AI assistant here on my phone and she texted me this morning.

1066
00:57:22.040 --> 00:57:23.040
Okay.

1067
00:57:23.040 --> 00:57:24.040
Here she is.

1068
00:57:24.040 --> 00:57:27.360
This is actually up to my phone, but she texted me this morning, hey, you got a pretty

1069
00:57:27.360 --> 00:57:28.360
stack day.

1070
00:57:28.360 --> 00:57:30.080
You have this workout at 5 30 a.m.

1071
00:57:30.080 --> 00:57:36.960
We got the marketing sync with you guys and we got the, of course, the first AI hire challenge.

1072
00:57:36.960 --> 00:57:41.840
And then you have a deep work block here and get your business accelerator call at 1 p.m.

1073
00:57:41.840 --> 00:57:45.320
And then I have something to do at 3 p.m.

1074
00:57:45.320 --> 00:57:46.320
So I need a block.

1075
00:57:46.320 --> 00:57:50.760
It actually caught that I didn't have a block to do this thing that's do at 3 p.m.

1076
00:57:50.760 --> 00:57:54.240
And so it's going to block, it's blocking in my calendar from two to three to get this

1077
00:57:54.240 --> 00:57:55.240
thing done.

1078
00:57:55.240 --> 00:57:56.240
Well, just super cool.

1079
00:57:56.240 --> 00:57:59.840
And it knows my goals and it basically holds me accountable to those goals.

1080
00:57:59.840 --> 00:58:03.080
And so it's watching my calendar and making sure I'm achieving those things.

1081
00:58:03.080 --> 00:58:08.520
And that is something that we actually installed within like the first week or two of the

1082
00:58:08.520 --> 00:58:13.520
business accelerator, we give you this AI assistant to use during the whole accelerator.

1083
00:58:13.520 --> 00:58:18.860
And then we train the AI assistant on all the curriculum you're growing through so that

1084
00:58:18.860 --> 00:58:22.480
it can help take tasks off your plate because we know a lot of people going through our

1085
00:58:22.480 --> 00:58:23.480
accelerator.

1086
00:58:23.480 --> 00:58:24.480
They're already busy.

1087
00:58:24.480 --> 00:58:25.480
They're already running a lot of hats.

1088
00:58:25.480 --> 00:58:27.760
So we're like, let's help this.

1089
00:58:27.760 --> 00:58:32.440
Let's help you start taking some off your plate as we're learning and growing things.

1090
00:58:32.440 --> 00:58:34.320
So all right.

1091
00:58:34.320 --> 00:58:38.760
Let's say you guys day three in the books, congratulations, you guys for getting to the

1092
00:58:38.760 --> 00:58:42.800
end of day three tomorrow, we have a bonus a content creation we're going to be talking

1093
00:58:42.800 --> 00:58:43.800
about.

1094
00:58:43.800 --> 00:58:50.680
So if you want to start generating imagery with AI imagery, not just imagery, but video,

1095
00:58:50.680 --> 00:58:51.680
social media content.

1096
00:58:51.680 --> 00:58:54.880
We're going to have you guys training tomorrow, you definitely don't want to miss it.

1097
00:58:54.880 --> 00:58:59.380
And like I said, if you want hands on help from my team implementing what I just showed

1098
00:58:59.380 --> 00:59:03.840
you, like not just the marketing stuff, like that's great, but like also the time freedom

1099
00:59:03.840 --> 00:59:07.240
stuff, the AI assistant, the AI workflows.

1100
00:59:07.240 --> 00:59:09.800
That's what we do in our AI business accelerator.

1101
00:59:09.800 --> 00:59:11.200
There's these three pillars every week.

1102
00:59:11.200 --> 00:59:13.040
You have a curriculum coming out.

1103
00:59:13.040 --> 00:59:16.920
That's just like a, Hey, this is a quick video that's going to teach you a skillset.

1104
00:59:16.920 --> 00:59:18.240
Let's get your lead man going.

1105
00:59:18.240 --> 00:59:19.240
Let's get your ad.

1106
00:59:19.240 --> 00:59:20.240
Let's get your offer dot.

1107
00:59:20.240 --> 00:59:23.400
Let's get your financial dashboard created, right?

1108
00:59:23.400 --> 00:59:25.000
That's what we go through every week.

1109
00:59:25.000 --> 00:59:26.640
It's a 10 week process.

1110
00:59:26.640 --> 00:59:30.200
Then you hop on a workshop with me with you collage with the team and we've worked out

1111
00:59:30.200 --> 00:59:33.000
everything, so we're like, let's see your lead man, okay, I would change his side ad

1112
00:59:33.000 --> 00:59:34.000
this here.

1113
00:59:34.000 --> 00:59:35.000
Right.

1114
00:59:35.000 --> 00:59:37.760
So we're workshopping again, that direct mentorship and then you get that secure AI

1115
00:59:37.760 --> 00:59:41.960
executive assistant also installed, where it has all these workflows in it.

1116
00:59:41.960 --> 00:59:46.400
And then we start to push those workflows as we go through the accelerator.

1117
00:59:46.400 --> 00:59:52.360
So again, this is really for business owners wearing a lot of hats who are seeing inconsistent

1118
00:59:52.360 --> 00:59:55.800
growth and like word amount that want to break beyond that.

1119
00:59:55.800 --> 00:59:57.160
I see Stacy raising her hand.

1120
00:59:57.160 --> 00:59:58.160
I love that.

1121
00:59:58.160 --> 00:59:59.960
is a high touch point program.

1122
01:00:29.500 --> 01:00:53.500
So the goal is to protect your time freedom, increase your impact, and boost your profitability, we focus on the leads, the time, the clarity, we have a couple of really cool guarantees on the program, we have the end of the guarantee, which you've heard me talk about a ton at this point, which is within the first two weeks of the cohort starting, which our next cohort starts a week from today.

1123
01:00:53.500 --> 01:01:03.500
So if you want to apply, I'll put the link in the chat, get in there if you can, because literally by the end of the month, we'll have leads come to your business if not sooner.

1124
01:01:03.500 --> 01:01:13.500
We have the one day free guarantee which is new with our AI assistant and just how good it's getting, we're like, let's free up at eight to 10 hours per week, that's a goal of ours, right?

1125
01:01:13.500 --> 01:01:28.500
If not, we'll actually credit your investment back towards a one on one session with me personally, these can be anywhere from 25 to $65,000, so we can actually conquer this time pillar for you, because I can just sit down and build these systems and I'll really help.

1126
01:01:28.500 --> 01:01:36.500
And then we have our never get stuck promise if you're going through the accelerator and you're just like, man, I'm getting stuck on something, I'll hop on a call with you, our team will hop on a call with you.

1127
01:01:36.500 --> 01:01:42.500
We want to make sure that you're just not falling, like, or feeling like I'm totally stuck.

1128
01:01:42.500 --> 01:01:53.500
I had a gal just last week, I hopped on with it like she was on week one, she got the ad launched and then, and then the leads were coming in with their way to expensive right.

1129
01:01:53.500 --> 01:02:01.500
And she almost didn't tell us about it, right? She just kind of was like, I kind of stuck feeling behind and like some people just fizzle out.

1130
01:02:01.500 --> 01:02:12.500
But luckily she spoke up and I'm like, let's kind of call, you know, I got a call with her and we gave her some tweaks for the thing, but really on the call, I was like, you know, I actually, she's actually growing her business.

1131
01:02:12.500 --> 01:02:24.500
She's hiring people like she's slammed with business. So I'm like, you actually don't need leads. I think the reason you're not wanting to do this lead thing is because it's going to hurt more because she's already hurting with time.

1132
01:02:24.500 --> 01:02:33.500
So I was like, let's talk about time freedom. And we kind of bumped her to like essentially the week five training, which is where we start time with time freedom and AI systems and savings.

1133
01:02:33.500 --> 01:02:44.500
So we customized it for her because she was feeling stuck. And now she's like, okay, like, it's just feeling a lot better and what I needed, you know, because some of you need leads, some of you need the time freedom stuff, some of you need both, right.

1134
01:02:44.500 --> 01:02:49.500
So we will definitely help you not feel stuck if you feel stuck. All right.

1135
01:02:49.500 --> 01:03:06.500
And we also will bring you out to San Diego, okay, for this program we use this once for twice a year. We just did an event last weekend just all we got like a small Airbnb and just mastermind it and build stuff with AI and get you around other business owners.

1136
01:03:06.500 --> 01:03:17.500
So we'll do that a handful of times a year to come with that as well. And if you haven't already, you guys know this link by now, but I'll like this so you can scan it, apply. We do have an application.

1137
01:03:17.500 --> 01:03:31.500
We want to make sure it's a good fit. I will put that link in the chat. And I see you Stacy, believe in you're going to be in this gym class. Let's go. Let's go. I know awesome. It was up to me on your situation. So I'm rooting for you. I think you can do it.

1138
01:03:31.500 --> 01:03:42.500
Awesome. All right, guys, we're going to hop into some Q&A. We got a lot of time for Q&A today because we're able to go through pretty quick. And then, like I said, tomorrow is a really fun day.

1139
01:03:42.500 --> 01:03:53.500
We talk AI content creation, but also just from a, like, how do we, how do we go further use them leverage on social media because all of us like, no, we need to be doing social media.

1140
01:03:53.500 --> 01:04:04.500
Maybe there's some people here that love social media, but like, a lot of business owners are kind of like, oh, do I really have to be on TikTok? You know, like, I don't want to, you know.

1141
01:04:04.500 --> 01:04:19.500
But there are ways to use AI to really help and create content strategies. A lot of my, you know, one of my clients I've been working with struggle with this too. I was just talking to Jen the other day, and it was just like, she's a mom. She's running a bunch of stuff.

1142
01:04:19.500 --> 01:04:29.500
Like, how do I do social media with a lot less time, right? Like, so we wanted to create, we basically create a strategy using AI to do a lot of the heavy lifting of it.

1143
01:04:29.500 --> 01:04:39.500
And then so you can just show up for this one thing that she's really good at. Right. And so, we'll talk about that a little bit tomorrow and show you some systems we use to do some of those things.

1144
01:04:39.500 --> 01:04:48.500
That's me a fun day. And then there's one last reminder. If you're going to try to enter to win our scholarship, okay, our scholarship.

1145
01:04:48.500 --> 01:04:54.500
You have to complete level one on day one, which was to create your AI copywriter. Okay.

1146
01:04:54.500 --> 01:05:00.500
And then level two on day two, which was to get your AI marketing asset built.

1147
01:05:04.160 --> 01:05:07.960
Deploy it, which means you have to have the link, okay?

1148
01:05:07.960 --> 01:05:11.200
So let me go to the page here.

1149
01:05:11.200 --> 01:05:13.800
Let's see, is this it, is it, okay?

1150
01:05:13.800 --> 01:05:15.880
And I see someone asking about school.

1151
01:05:15.880 --> 01:05:18.400
We don't have a school group, we have like an app, okay?

1152
01:05:18.400 --> 01:05:21.360
So it's called Rainmaker Family and the app store,

1153
01:05:21.360 --> 01:05:24.240
download it and you'll get it in your user's same email.

1154
01:05:24.240 --> 01:05:26.240
But you're gonna want to, if you,

1155
01:05:26.240 --> 01:05:29.560
let's see, if anyone's done it so far, okay?

1156
01:05:29.560 --> 01:05:31.240
I don't know if anyone's done it so far.

1157
01:05:31.240 --> 01:05:35.000
So to qualify for this one, like Stacey Postner ad here,

1158
01:05:35.000 --> 01:05:37.160
but post the link to the pickaxe, okay?

1159
01:05:37.160 --> 01:05:39.840
So the link to the pickaxe would be like something

1160
01:05:39.840 --> 01:05:42.920
we could click and try out your lead magnet, okay?

1161
01:05:42.920 --> 01:05:45.840
That'll officially qualify you for the scholarship

1162
01:05:45.840 --> 01:05:49.160
and we only are doing one scholarship per month.

1163
01:05:49.160 --> 01:05:50.960
So this scholarship, we're gonna announce

1164
01:05:50.960 --> 01:05:52.840
actually later in the month, okay?

1165
01:05:52.840 --> 01:05:56.600
So it'll be, I could actually probably tell you the date

1166
01:05:56.600 --> 01:05:58.280
so you could kind of check back.

1167
01:05:58.280 --> 01:06:01.680
We'll of course send notifications out on the app

1168
01:06:01.680 --> 01:06:04.520
and things like that, but let me look here.

1169
01:06:04.520 --> 01:06:08.160
It'll be on the 23rd when we announced that.

1170
01:06:08.160 --> 01:06:13.160
It'll be for not the June cohort, but the July cohort, okay?

1171
01:06:13.160 --> 01:06:16.080
So if you do complete those two things,

1172
01:06:16.080 --> 01:06:20.360
which I said, like, you know, it's hard, you know?

1173
01:06:20.360 --> 01:06:22.080
It's hard to do those two things.

1174
01:06:22.080 --> 01:06:24.520
So not as many people will do it.

1175
01:06:24.520 --> 01:06:28.240
We will spend that wheel and announce the scholarship.

1176
01:06:28.240 --> 01:06:30.680
If you do join the accelerator, which you should,

1177
01:06:30.680 --> 01:06:33.040
you should apply and jump in this June cohort

1178
01:06:33.040 --> 01:06:34.320
and you end up winning that.

1179
01:06:34.320 --> 01:06:37.480
Well, essentially just credit it back to you at that point

1180
01:06:37.480 --> 01:06:39.040
'cause it's like a full ride scholarship

1181
01:06:39.040 --> 01:06:42.140
to our highest level in the accelerator.

1182
01:06:42.140 --> 01:06:45.040
All right, questions.

1183
01:06:45.040 --> 01:06:47.360
Okay, so if you have a question, raise your hands,

1184
01:06:47.360 --> 01:06:49.240
talk marketing, let's talk lead gen,

1185
01:06:49.240 --> 01:06:52.360
let's talk AI systems for your business.

1186
01:06:52.360 --> 01:06:55.320
This year, trying to get some free consulting.

1187
01:06:55.320 --> 01:06:58.600
We probably, you know, 25 minutes here for some Q and A

1188
01:06:58.600 --> 01:06:59.440
and then we'll wrap it up.

1189
01:06:59.440 --> 01:07:01.840
Let you guys go start taking action

1190
01:07:01.840 --> 01:07:03.200
and watch your learning with this challenge, okay?

1191
01:07:03.200 --> 01:07:05.280
So Stacy, why don't you kick us off?

1192
01:07:05.280 --> 01:07:07.760
- Awesome.

1193
01:07:07.760 --> 01:07:11.880
I am going to start with the twofold one question

1194
01:07:11.880 --> 01:07:13.120
that I'll go behind the line

1195
01:07:13.120 --> 01:07:15.120
and wait and see if anybody else.

1196
01:07:15.120 --> 01:07:18.480
The thing that really stood out to me

1197
01:07:18.480 --> 01:07:21.320
was when you were talking about the blog and the blog,

1198
01:07:21.320 --> 01:07:23.640
that is something, well, you talked about the blog,

1199
01:07:23.640 --> 01:07:26.440
but I've been wanting to do both of those.

1200
01:07:26.440 --> 01:07:28.520
So after you revealed that today,

1201
01:07:28.520 --> 01:07:30.040
I was like, that is phenomenal.

1202
01:07:30.040 --> 01:07:33.560
I'm going to, for sure, put that into action,

1203
01:07:33.560 --> 01:07:37.560
but you were talking about your wife would put Chico

1204
01:07:37.560 --> 01:07:41.160
photography, was that a hashtag

1205
01:07:41.160 --> 01:07:45.320
or how was she just naming it in the blog or?

1206
01:07:45.320 --> 01:07:49.520
- Yeah, like SEL, so it's called search engine optimization.

1207
01:07:49.520 --> 01:07:51.800
It's all about figuring out what people are searching

1208
01:07:51.800 --> 01:07:54.680
online and then using those keywords, right?

1209
01:07:54.680 --> 01:07:59.440
So Chico's a pretty small town, 100,000 people.

1210
01:07:59.440 --> 01:08:01.360
So there wasn't a ton of variety

1211
01:08:01.360 --> 01:08:02.480
on what people were searching.

1212
01:08:02.480 --> 01:08:04.960
They're kind of just Chico wedding photographer,

1213
01:08:04.960 --> 01:08:07.000
Chico wedding photographer near me,

1214
01:08:07.000 --> 01:08:10.080
or like Chico photographer, right?

1215
01:08:10.080 --> 01:08:12.720
Or like it was kind of like these three terms.

1216
01:08:12.720 --> 01:08:15.040
So she would use it like in the title,

1217
01:08:15.040 --> 01:08:17.000
like our blog is not up anymore,

1218
01:08:17.000 --> 01:08:21.439
but it would be like Travis in Bailey engagement session

1219
01:08:21.439 --> 01:08:23.720
dash Chico wedding photographer, right?

1220
01:08:23.720 --> 01:08:28.160
She would use it in the actual copy of the blog post.

1221
01:08:28.160 --> 01:08:31.439
She'd be like, hey, as a Chico wedding photographer,

1222
01:08:31.439 --> 01:08:33.160
I love shooting in Bidwell Park, right?

1223
01:08:33.160 --> 01:08:35.600
So she'd like work it into her sentences

1224
01:08:35.600 --> 01:08:39.760
and then we'd even go so far to naming all the photos

1225
01:08:39.760 --> 01:08:42.359
that we uploaded in the file name.

1226
01:08:42.359 --> 01:08:45.000
It'd be like Chico dash for a wedding dash

1227
01:08:45.000 --> 01:08:47.520
photographer dash Bidwell Park, right?

1228
01:08:47.520 --> 01:08:49.760
In the file name, this is so much work.

1229
01:08:49.760 --> 01:08:52.640
And now I can do it all for us, which is amazing.

1230
01:08:52.640 --> 01:08:55.720
Pretty crazy.

1231
01:08:55.720 --> 01:08:58.520
But yeah, like there are some tools as well.

1232
01:08:58.520 --> 01:09:01.680
You can ask AI, like, hey, I'm trying to rank for,

1233
01:09:01.680 --> 01:09:04.920
I don't know, marketing services for bakery owners

1234
01:09:04.920 --> 01:09:05.800
or something.

1235
01:09:05.800 --> 01:09:08.520
And it'll give you ideas for keywords

1236
01:09:08.520 --> 01:09:09.840
that people are searching.

1237
01:09:09.840 --> 01:09:12.880
And there's also some tools, there's some paid tools

1238
01:09:12.880 --> 01:09:15.319
that'll actually show you exactly what people are searching

1239
01:09:15.319 --> 01:09:17.800
and how much they're searching those things.

1240
01:09:17.800 --> 01:09:22.800
So there's a free one I like called what's it called?

1241
01:09:22.800 --> 01:09:25.800
Answer the public, I think is what it's called.

1242
01:09:25.800 --> 01:09:26.640
- Oh, okay.

1243
01:09:26.640 --> 01:09:29.720
- It's pretty like for a little bit, you know?

1244
01:09:29.720 --> 01:09:34.479
Answer the public, let me show you this is kind of fun.

1245
01:09:34.479 --> 01:09:40.439
If you guys wanna get some ideas, answer the public.

1246
01:09:40.439 --> 01:09:44.840
Let's see here, you just go search keywords

1247
01:09:44.840 --> 01:09:49.840
and you'd be like, I don't know, let's do,

1248
01:09:49.840 --> 01:09:53.960
but she's going for a choreographer.

1249
01:09:53.960 --> 01:09:55.880
Actually, it's too small a town.

1250
01:09:55.880 --> 01:09:59.120
Let's do the bakery things, a bakery marketing.

1251
01:10:18.000 --> 01:10:32.000
for bakery marketing strategies for bakery business, bakery marketing plan PowerPoint, bakery bakery. So these are all things people are searching over here on social media here's hashtags they're using over here in the AI models.

1252
01:10:32.000 --> 01:10:41.000
This is what they're asking AI. We're going to find local marketing agency specializing in bakery promotion. Right. That's a good one.

1253
01:10:41.000 --> 01:10:52.000
Yes. Imagine if you wrote a blog post all about that right like exactly local marketing agency is writing a blog post about bakeries or not. They're just like going general right.

1254
01:10:52.000 --> 01:10:59.000
Right. Are there any marketing she's special food and beverage. Compare online ordering platform suitable for small bakeries.

1255
01:10:59.000 --> 01:11:09.000
That's a great one to like comparing, you know, you know she's a blog post. And then down here, it shows what people are searching on AI and what tool like chat TBT.

1256
01:11:09.000 --> 01:11:22.000
I created social media marketing plan for bakery. Right. That could be a great idea for a lead. Hey, get my free 30 day marketing or social media marketing plan for bakeries that could be another lead magnet so I like this tool a lot for getting ideas.

1257
01:11:22.000 --> 01:11:33.000
Epic. And then I just like, I just go highlight all these. Right. And I'll be like go to AI and be like, all right, go write all these blog posts, you know, every day, right, one of those.

1258
01:11:33.000 --> 01:11:41.000
That is epic. And where's your blog so that we can follow that AI for company slash blog.

1259
01:11:41.000 --> 01:11:52.000
Yeah. Perfect. Yeah. Already. So crazy. It says it's written by me. I'm the author, but it is all AI right now.

1260
01:11:52.000 --> 01:11:56.000
That's what's up. So crazy.

1261
01:11:56.000 --> 01:12:04.000
Awesome. Linda said, I've used this tool before. Yeah, right. Let me go back. That's sweet. All right. Okay. Anyone else got to hand up if not Stacy's got a second question.

1262
01:12:04.000 --> 01:12:17.000
All right. Okay, Stacy. Why don't you just keep keep rolling. Okay. And there is, there is a question in the chat, asking about the two things that we need to complete scholarship.

1263
01:12:17.000 --> 01:12:22.000
Okay. I'll hit that real quick. Okay, let's see.

1264
01:12:22.000 --> 01:12:33.000
Okay, so the scholarship, if you guys want to enter to win, it's basically day to actually, you know, I don't even have it up right now. Hold on. I have to pull up that presentation.

1265
01:12:33.000 --> 01:12:50.000
Actually, I'll just say. So it's, it's day one, which was your copywriter complete essentially level one, which was the kind of simplest thing, which was just get it functional, like where it's like, this thing is writing a little bit like me.

1266
01:12:50.000 --> 01:13:00.000
Okay. And it was on one platform. So it was like maybe get it to write like you on Instagram get to write like you on LinkedIn. Right. So one, one AI assistant writing on one platform.

1267
01:13:00.000 --> 01:13:13.000
Okay, day two was get the AI marketing tool built and actually deploy, which means they have a public link that you can share. And I'll show it really quick and pickaxe.

1268
01:13:13.000 --> 01:13:19.000
How to do that. So once you're in pickaxe, you go to your dashboard. Okay.

1269
01:13:19.000 --> 01:13:34.000
You go to your workspace. I'll just go to this one. And then you go to agents, you'll have your your, probably two agents and then you got your copywriter you just wrote and then maybe you have like this is when we built on the last time just get your allergy elimination.

1270
01:13:34.000 --> 01:13:46.000
Something, right. So once you're on here, you just click direct link. This will give you a direct link to share that agent. And I'll just click on that click on share and there's your link.

1271
01:13:46.000 --> 01:13:58.000
So post that in the community will check on Tuesday between like nine and 10. So the cutoff is nine a.m. Tuesday. And we'll basically just scroll through the group here. And if you've done day one and day two and kind of posted about it.

1272
01:13:58.000 --> 01:14:08.000
Like here's some people doing day one says like day one, they got a link day one got a link. Do the same thing for day two and if you want to tell us about what you built to it's cool to see what people are building.

1273
01:14:08.000 --> 01:14:12.000
And then we'll basically take those names and say it's 10 people.

1274
01:14:12.000 --> 01:14:22.000
We have a document will put them in. And then we are doing an encore of this challenge in a couple weeks. And we're going to let those people enter as well.

1275
01:14:22.000 --> 01:14:37.000
And then we'll spin the wheel. So, I mean, realistically, you're probably talking, there's probably 15 to 20 people that entered a witness. That's historically what we see is usually 1% of registrants will actually do the homework and post about it during the timeframe.

1276
01:14:37.000 --> 01:14:50.000
And that's why we like scar shipping those people, they're the action takers, they're the, they feel we know like when we say go do something, you're going to do it, you know, you're going to make time for it because that's what you know in our program to write is like we're going to tell you do something, you should make time for it and do it.

1277
01:14:50.000 --> 01:15:00.000
So, yeah, we'll be pulling that on the 20, what did I say 23rd it's basically 1 to 3 Tuesdays from that.

1278
01:15:06.000 --> 01:15:19.000
Awesome. So my other question is when you were talking about the Facebook lead magnets, you know, using the leads that was so huge because my bakery client.

1279
01:15:19.000 --> 01:15:29.000
She has been trying to grow her Google presence, but what you just shared today was exactly what I've been saying to her. There's still value, of course, in Google.

1280
01:15:29.000 --> 01:15:47.000
The AI is taking over the way people are searching. And so I was telling her we need to have a good balance. So with that being said, I'm looking at how I can use what you just taught us today with the lead magnet and build

1281
01:15:47.000 --> 01:16:08.000
that to, because she has the anniversary of brick and mortar anniversary coming up that will be doing mid July. So I wanted to have a form where people could sign up. Yeah. Yeah. And then when they sign in, can we point that to like the CRM so that she keeps their contact.

1282
01:16:08.000 --> 01:16:25.000
Okay. Definitely. Yeah. And for for stuff like that. You might do something like, I'm always thinking like kind of same lens, which is cool. If you come to the excited, you're going to learn this and then just do it for her and sell it to her, you know, and then that'd be awesome. But I'm thinking like for her.

1283
01:16:25.000 --> 01:16:43.000
If there's an anniversary, you could you could do something around that like the lead magnet, I could start the ad I could see like, we've an anniversary coming up like, you know, like claim your special like deal or like, maybe it's like some sort of, I know bakeries you gotta kind of be careful.

1284
01:16:43.000 --> 01:16:49.000
You don't just give away ton of free food, right. But there might be a number where like it's like, hey, we could do $5 off everything.

1285
01:16:49.000 --> 01:16:59.000
And the ad could be like her holding a $5 bill and then pointing at it and it'd be like, do you want $5 and do you love like sweet treats and and do you want free money.

1286
01:16:59.000 --> 01:17:06.000
You know, like who's not going to opt into that do you live in this town like sweet treats and like free money and then she's like holding a $5 bill.

1287
01:17:06.000 --> 01:17:21.000
It's like we're celebrating our anniversary coming up by giving away $5 to everyone in, you know, whatever talent. Love that. And then they have to opt in, they have to give their phone number and then they get their secret like, whatever, like coupon.

1288
01:17:21.000 --> 01:17:35.000
And it's just a fun angle, like sometimes instead of just saying, I'm getting $5, right. Right. And then like, she's going to be slammed that day, basically, and there'd be like one day that people can claim it, you know, or maybe like a few days.

1289
01:17:35.000 --> 01:17:49.000
Right. You're joining with those ladies that going into her CRM and then you do all the marketing leading up like it was three days out, make sure you have your $5, you know, whatever, and like, you know, I mean, that's going to be a pretty awesome anniversary.

1290
01:17:49.000 --> 01:18:04.000
Yes, it is. Yes. Thank you for that. Cool. That's exciting. Yeah, it's a really powerful skill set to learn this lead lead magnet thing because you can change any business like now with their skill set, you know, like, and bakery owners, especially

1291
01:18:04.000 --> 01:18:21.000
they're not running ads, you know, a lot of them. Cool. Awesome. Okay. Thank you so much. Yeah, good stuff. Good stuff. Okay, let me look here in the chat.

1292
01:18:21.000 --> 01:18:33.000
Please share the link to apply for the applies for the scholarship. Yeah, so scholarship, you have to do some homework and you ought to do it in the, in the community, right, which is rainmaker fam.com or raving family app.

1293
01:18:33.000 --> 01:18:38.000
If you want to apply to work with our team directly, I'll put that link in the chat as well.

1294
01:18:38.000 --> 01:18:55.000
Go to our other team, top of Leslie or Glad or Austin, Robbie, they can give you a deeper overview of the program, ask a question, make sure it's a good fit. We also have some creative financing options as well to help you get in if needed, you need to break up the payment, that type of thing.

1295
01:18:55.000 --> 01:19:07.000
We're, you know, creative financial experts, you know, so there's lots of ways we can figure things out to make sure it's going to work for your business. So hop on a call explore if it sounds like something to be interesting to you.

1296
01:19:07.000 --> 01:19:19.000
And yeah, we started the next cohort. Next Thursday, we do our kickoff call. So that's going to be our June cohort. And it's looking like these cohorts are not like massive. There's probably going to be 10 people in there.

1297
01:19:19.000 --> 01:19:29.000
You know, so you get a lot of personalized attention as you go through this small group. You also make some cool tight knit friendships because you're just going to do the same process learning with other business owners.

1298
01:19:29.000 --> 01:19:34.000
And it's a good time. So I hope to see you in there. I think that's it for all the questions today.

1299
01:19:34.000 --> 01:19:40.000
And the cohort time on this one. That's a good question. I don't know.

1300
01:19:40.000 --> 01:19:50.000
We usually do like an 11 a.m. and then we have like a 1 p.m. I'm not sure if this is in that specific time. That's the least one that the workshops are and it's once a week.

1301
01:19:50.000 --> 01:19:57.000
But then the other stuff is kind of self paced and then we have a one on one coach that will schedule with you when a time that works.

1302
01:19:57.000 --> 01:19:59.600
And so, yeah, I would just get enrolled and find out.

1303
01:20:01.120 --> 01:20:02.920
Yeah, you will make time for things that matter.

1304
01:20:02.920 --> 01:20:04.080
That's what we've kind of found.

1305
01:20:04.080 --> 01:20:06.640
And so, people will work around.

1306
01:20:06.640 --> 01:20:07.560
They're investing themselves,

1307
01:20:07.560 --> 01:20:09.160
and that's the time to be there and show up.

1308
01:20:09.160 --> 01:20:11.520
And I had, we've got to help build through the core,

1309
01:20:11.520 --> 01:20:14.240
and we're like, absolutely can't make the time we're doing.

1310
01:20:14.240 --> 01:20:16.120
And we find ways to help them out.

1311
01:20:16.120 --> 01:20:18.040
Like it's just like, hey, send us a video,

1312
01:20:18.040 --> 01:20:20.240
and we'll send you a video of feedback.

1313
01:20:20.240 --> 01:20:21.760
We've done that with a handful of people too.

1314
01:20:21.760 --> 01:20:25.080
But if you can be there live, that's just the best.

1315
01:20:25.080 --> 01:20:27.440
All right, great way to go guys.

1316
01:20:27.440 --> 01:20:28.560
Three days in the books.

1317
01:20:28.560 --> 01:20:30.800
Tomorrow, we talked about AI operations

1318
01:20:30.800 --> 01:20:32.000
a little bit at the beginning,

1319
01:20:32.000 --> 01:20:33.320
and then we shift to content creation.

1320
01:20:33.320 --> 01:20:34.560
It's kind of a two part.

1321
01:20:34.560 --> 01:20:36.520
So AI operations, we're going to kind of connect

1322
01:20:36.520 --> 01:20:38.040
some of these brains together,

1323
01:20:38.040 --> 01:20:40.160
and show you some ways to actually start

1324
01:20:40.160 --> 01:20:41.920
putting some stuff on autopilot.

1325
01:20:41.920 --> 01:20:44.480
And then we're going to shift into content creation

1326
01:20:44.480 --> 01:20:45.600
with new clients at the end.

1327
01:20:45.600 --> 01:20:46.440
All right, so be there.

1328
01:20:46.440 --> 01:20:49.240
9 AM Pacific, 12 PM Eastern.

1329
01:20:49.240 --> 01:20:50.920
We'll see you tomorrow.

1330
01:20:50.920 --> 01:20:51.760
We'll end strong.

1331
01:20:51.760 --> 01:20:52.600
Talk to you guys soon.