You
.
clearly define it going forward.
So a couple of things that you have hopefully attempted
to do this week within those overall goals for the week
were defining your hero avatar journey
if you hadn't done that before,
any clarified like brand values, voice, tone,
all that kind of stuff.
Let's see if I'm missing anything.
So we are gonna have some questions to ask
here in just a second.
So I'm gonna put these in the chat
for you guys to think about.
But before we hit them, I do wanna hear some wins
from maybe this week.
So maybe be thinking about these questions here
if it's not your turn to go.
But I would love to hear from whoever wants to share
any wins from this week, anything that you're excited about,
anything that happened that, I don't know,
you just wanna share with the group or new insights
so that we can celebrate you.
Deya, go ahead.
Thank you.
Nice to see you, Gabby.
I launched my community on June 1st
and I have so far 23 enrollees.
And it's been amazing just to get confirmation
that yes, I was going on the right path
and they are feeling seen.
And it's been just quite a week this week,
a lot of work, but also a lot of good vibes
and good feelings.
Yeah, that's amazing.
That is so encouraging
when you get that kind of confirmation.
You're like, oh, okay, I can keep going.
What is the communication like with your community?
Like how much are you interacting?
More than what ChatGPT tells me that I should be doing
because I'm in a close Facebook community
of Mexican women around the world
and I've been responding personal messages
when they ask for the link or that they are interested.
And while I realized that eventually may not be possible,
I think at this part of the journey
is very, very important for me that they feel seen,
that they are sharing their frustrations
and their wishes and their desires.
So I've been pretty much collecting information
to be able to respond those questions on the chat.
So I've also set up my rain flow
for the automatic emails for,
I think that it's five emails that are scheduled.
They have received two already.
So they are kind of getting a reminder
of the community and everything.
And I mean, every day, I've seen activity every day.
That means if they didn't see the first email,
also had a lot of issues between Gmail and rain flow.
My emails were going to spam.
Now they are landing on their main inbox.
So that's also a big win.
But yes, yes, it's been,
it's probably been a little bit more than what it should be.
But in these times of AI, that human contact,
I think is going to be what makes a difference.
I think it will help in this beginning actually,
because you're gathering like,
where do you need to clean up your process a little bit
so that there's less friction for your community members.
And then once you have that data,
you can then employ AI or your other tools
to work more efficiently for you.
So I don't think what you're doing
is bad or anything like that,
but it will take up more and more time
as you get more members.
So you'll start feeling it
when it's time to offload that a little bit.
But that's exciting, congratulations.
You know, it's getting them through the door,
getting them comfortable with the platform.
And then maybe even assign some of them, right?
Because everything is free.
And one of the commitments is like,
we are here learning together.
So maybe kind of give them tasks like,
hey, interact with the new people or something.
I don't know.
All right.
Well, that's awesome.
Rose, I see you came in here in the last couple minutes.
We are just going over any wins,
any progress you wanna share, updates or breakthroughs.
For those of you that are off camera,
you can unmute or if you're unable to do that,
feel free to put it in.
the chat so that we can celebrate what you've got going on.
And then I also put in the chat,
I'll post it again just in case
it doesn't show up for you, Jenna,
some questions that we're gonna be going through.
So we're gonna move into our hot seats.
And so I would love for everybody to go
and just share what you were thinking
as you went through this week's content.
Maybe you have some answers to this question,
maybe you need some feedback,
but we can definitely tackle that.
So I'd love it if you guys could,
this helps me if you do raise your virtual hand,
it helps me keep track of who's gone or who's not gone.
If you're gonna be unable to unmute,
then just go ahead and put that in the chat
and I will read when we get to you.
So does anybody wanna raise their hands first?
Actually, I would love for everyone to raise your hand,
raise your virtual hand so I know who needs to go.
So I'm just waiting for some virtual hands to show up.
There we go.
Thank you, Jenna Rose, you understood the assignment.
So I want everybody to put a hand
who's gonna be participating so I can go in order.
So if you don't know how to do that,
click on your React button,
and then click the raise hand.
Alrighty, Jenna, let me get a timer going.
If you wanna start sharing,
I don't know if you're gonna unmute Jenna
or if you're gonna put in the chat,
but I would love for you to start sharing
what you've been thinking
with some of these questions this week.
Okay, this week I have actually
not gotten through the training yet.
I haven't even gotten through last week's
because I have been at camp all week.
But for who is your hero,
I'm assuming that's kind of like target market, correct?
Yeah.
Okay.
My target market right now,
I've really been diving into that,
is actually moms that have been through a divorce with kids.
I'm targeting the moms
because they're usually the ones looking
for the writing lessons
or for whatever they want their kids to do
versus targeting the kids.
So it's targeting the kids through their moms.
And then right now I did create an offer
that they could do a summer camp
and then have six lessons
and kind of have like a step through
each of those lessons,
what kind of progress they're looking for.
And then at the end,
being able to do like a family trail ride.
And then success numerically,
that would probably right now being able
to comfortably cover my expenses
and being able to have those students coming back
every week,
not just having one-off random lessons
with different students.
I am still working on the timeline,
trying to find kind of like an end goal.
Cause right now my focus has just been guiding my students
to where they want to be
instead of actually having a here,
you should be to this goal by this timeline.
And then my next focus actually right now
is very short term,
not fully business related,
but I'm pitching my business plan
for a national competition with my college.
So trying to get all the numbers ironed out,
all of that stuff figured out for that competition.
Okay, that's awesome.
A lot of that sounds great.
I do have a couple of questions.
So I want to go back to the,
what journey are you guiding them through?
So think about,
it sounds like it's very easy for you to think about,
like I want them to come and do this thing
and then they do this thing and then this thing.
But a question that might help you is,
what emotional journey are you guiding them on
by them coming through and doing certain rides
or experiencing other aspects of your business?
I think with my main focus on being on that divorce homes,
it's finding confidence.
What does it take to get them to the point
where they're confident enough to both-
both on the horse and outside of the lessons
to be able to accomplish what they want.
Okay.
The reason why I ask is because
our businesses deliver emotional outcomes,
whether we try or not.
But what's great is when we have a focused direction
of what we want our avatar to experience,
that can help define like your voice in your marketing,
your goals for even like your timeline even.
So to tie this into timeline,
you know, you might say,
I wanna make,
I want my business to be bringing in $100,000 in revenue
this year, just throwing that out there.
And the way that I'm gonna do that,
so that gives you the numerical number
and that gives you the timeline.
And so the way you're doing that
is by the journey that you are bringing them on.
We have mutually beneficial relationships with our avatar.
So if you think about, okay,
maybe the natural life cycle of your avatar,
and I'm throwing just random figures out there,
but maybe the natural life cycle of your avatar,
they come in and they're with you for a month.
So now you know,
I have someone for a month,
so now I know how much that person is spending in a month.
And I know how many people I need to bring in a year
to achieve that $100,000 every single month in this year.
But what ties that all together is the emotional part.
So you're communicating to them the emotional
and really the service that you're providing them.
And that kind of keeps it where,
that helps communicate to the subconscious mind
that this is a mutually beneficial operation business,
if that makes sense.
So just kind of to encourage you just going forward,
you can take your mind out
of some of the logical thinking sometimes
and put it on an emotional or mental level.
And that can be very powerful, there's the timer.
That can be very powerful in what your brand does
in the near future, you know, if that makes sense.
Yeah.
Okay.
And then you said your next focus is you're applying,
what was it, you're applying to a competition again?
Or what was it?
I'm putting together my business plan
to take to a national competition.
I placed first in state.
So trying to figure out the target market,
the people that I'm helping, my three and five year plan.
Okay, okay.
I would love it.
I mean, you don't have to do this right now,
but if you just want to even be thinking a little bit
about what we're discussing here
while I go around everybody else and put in the chat,
maybe some new things that come to mind,
or we can circle back if we have time as well.
Okay.
But thanks for sharing, you're doing great.
Who would like to go next?
Dea, okay, go ahead, Dea.
There we go.
So my hero are Hispanic or Spanish speaking women.
I used to think it was like, you know, 18 to 60,
but I had a lady who said, can I learn?
I'm 80.
So I removed the age barrier from there.
And I'm taking them on a journey from total confusion
about artificial intelligence to actually use it
on their daily life with confidence.
Success looks like a thousand women
enrolling the community by the end of the year.
And my next focus is to have 20 of them participating
in a summer camp, probably July or August.
I don't have a date yet.
How are you, what's your plan to achieving those numbers?
What's your strategy?
Well, for the thousand women,
I'm going to be relying a lot on social media,
whether it's ads or just Facebook communities.
I, yeah, yeah, just mainly ads
and direct participation in groups.
And for the 20 is just continue nurturing
as they come into the community.
And maybe I identify a group of people
that have the same objective,
whether it is business or learning for personal purposes
or maybe kind of niche down,
who could be the best person to help them.
that smaller group be.
Okay. One question I have, I'm just going to kind of like dig, we're going to go down the levels a
little bit. So you're saying to build up to a thousand women, you're using ads, social media.
What is your, what is your timeline for getting started on that strategy specifically?
I'm, I'm already started. Yes. Yes. I already have ads and I'm already
successfully posting every, every week on one of the communities and having really good results.
So, I mean, it's, I think it's, it's going to be doable. I had not thought honestly about the
timeline for the thousand. It was just thousand whenever, but I think if, if I have the deadline
of the end of the year, I'm going to be more intentional about reaching that number.
Let me ask you a question. And this is just a challenging thought on what timelines do to our
brain. So if I said, what would it take for you to reach a thousand women in six months?
What would, how did your brain start thinking differently to make that happen?
Uh, probably diversifying my channels. I just, I mean, the splitting, split the thousand into
the six months that I have. Right. And then maybe by the day, how, or by the week, how many do I
need every week to assure, to ensure every week and maybe even by the day. So maybe, maybe, uh,
be more, more, uh, practical and more intentional about
not just a big number out there, but the smaller, the smaller steps.
Yeah. So the reason why I say that is because I read, I don't know if some of you have read this
book, but, um, the science of scaling I read earlier this year in our book club and membership
and this concept of like drastically shortening the timeline to essentially
make up an impossible goal, at least impossible in our minds was really powerful for me. Um,
so not only is putting a date and a timeline really important to having a goal, but I think
if we like, whatever your brain initially spits out, if we cut that timeline in half,
that actually kind of starts to force our brain to have to think differently and grow into stretch
into that challenge. And really that just, and what it does is it starts to, um,
kind of like wade through the noise of like, okay, if I have to do this in six months and
suddenly this thing over here is not as important because it's not actually helping me get to that
thousand women in six months, or it sheds light. I'm like, oh, I think I actually need to be doing
this thing over here that will help me. So it starts to really, uh, clarify what you're doing,
what you maybe shouldn't be doing. I don't know. So that's just a challenge to you is to start
maybe thinking differently of, you know, instead of a year, what if I went for six months?
I love it. I love it. And yes, yes. I've been in that process of, I wanted to have a lot of courses
done, you know, and then it was like, okay, I don't even know what's going to resonate with
people. And I really, really, really wanted to launch by June 1st. And that definitely took me
into that, uh, into that, but like, no, now you focus on getting the people in, not on creating
more. So yes, that, that definitely resonates with me. Yeah. And then if I could just ask for
some more details on the journey from total confusion with AI to clarity, what does this,
so, cause I haven't heard as much, what does that look like for them? What are they doing?
It is, it is actually a very, uh, literacy focused model. When we are going to start
with the very basics, I've been pairing these with learning a language. So you start just by
learning tools slash words in context, and then increasing the level of, uh, of complexity as you
become more proficient. So it's a series of, uh, of courses and, uh, is the courses is the lives is
the office hours. Um, so yeah, so it's kind of holding their hand through this process.
Okay. Okay. Um, I would love for you to spend some time, um, just being more descriptive about
who your hero is. So you know, that they are Hispanic and probably fair speaking women.
that can span across all ages, but I wanted you to think about also just
what are maybe some shared like
personality traits or
what is their life probably look like. Now, of course, it's not you can't generalize completely,
but there is going to be a kind of a majority and then so just to be thinking about again,
we want to know,
we want to be able to very clearly picture our avatar, our hero. That way we can almost imagine having a
conversation with them and
then that way that trickles down into all of our different day-to-day activities. So maybe that's just something to think about.
Give her a name, give her a life, personality, you know, and just see what that does to the rest of your business
activities, okay?
Thank you. Alrighty, I see gold. I don't know if it's both of you gold or it's just Drew. You are up next.
Sorry about that. We're in the car. Thank you.
Okay, you want to go first? So mine is Mary. She's a 50-year-old woman.
She has two kids.
She's an empty nester. They just graduated from college. She's dealing with, I'm sorry, graduated from high school and
having to deal with caring for her mom
who's getting older and hot flashes, and I'm basically a physician. My mission is
treating hot flashes in 18. So just with the estrogen being there protective for her brain, her mom has Alzheimer's.
She doesn't want to get Alzheimer's, but she also wants to be strong. She doesn't want to get osteoporosis like her mom either.
So where my mission is to break building connections and
also support for them and also be a doctor who listens to them. So a medical doctor who actually listens and
spends time with the patient to understand what they're going through and provide them with resources.
Okay.
What is
a goal for growth, essentially? So where would you like to be in six months to a year?
Well, money-wise, I want to be earning
$500,000. I've earned $250,000 before, but I know I can do more, so $500,000.
I'm working on the numbers. She's actually helping me with that part.
I know I can create some packages, at least of a thousand, like $995,000. Right now, my package is for like $400,000.
But just to raise the bar with more services of pre-assessment and then actually having the follow-up.
That's where I've been. I like the timeline. I haven't been really good with following up with a lot of my patients.
So we get the labs and then they're just doing their own thing.
But, you know, they just come in when. I just want to have regular visits for wellness rather than waiting for them to get sick.
So a timeline for six months would be coming in the first initial visit.
And then we actually, if they're trying to lose weight or get, you know, healthy eating habits where they're fiber maxing,
I actually give them a plan of what, you know, healthy, with the food that they like, that are good for them. Healthy
options to add in there and simple ways to do it.
Okay.
One question I have is, how are you building connection specifically?
I've been joining women's groups as a Leigh Empowerment. They actually asked me to speak, so I'm giving a talk next week.
I'm also part of
a club, MAMAZ, for building self-defense online for women. There's a fifth-degree black belt
teacher. She's a woman. So the connection is in the community.
I also teach yoga, so I teach at the YMCA, so I'm giving classes there as well.
I've been doing that for 15 years.
One thing I would think about with the connection piece specifically is
almost like reverse it. So the way you're presenting now is you are
going to these different places, and you are trying to connect with people, and one thing I would think about is almost invert that to
how are people
experiencing connection when they are with you, you know, one-on-one or
through your packages, how are they experiencing that connection? That would be something I would think about a little bit more.
Okay, so
you mean instead of like a doctor-patient relationship,
more of a like friend?
Emotional connection.
Yeah, yeah.
The other question, or I guess it was less of a question,
but something to help you with your numbers
and knowing like, okay,
how do I get to the 500,000 marker?
And this goes for everybody,
is know how much your average person is spending with you.
So are they buying multiple,
typically they buy multiple packages,
are they buying just one?
Like what's the average?
And then two courses of thought come from that.
So one is, okay, if I know they spend $500,
then I know I need X amount of customers,
new people in my space to reach that goal.
The other thing to think about, too,
is how can I increase that average
by providing more value
or a different kind of value, potentially?
So that's something that you do have to spend some time
going back through and looking to see
how much on average people spend
and then kind of determining,
well, does it make sense for me
to increase that average cart value
or, and or focusing on getting more people in
to reach those new numerical goals?
Does that make sense?
Yes.
Perfect.
That's what they were talking about last time,
is can you get kind of more out of the people
by, they're buying stuff anyway,
so one of them is supplements
and we get a percentage of the supplements they buy
through this whole process.
Yep, yep, yep, yep, that's awesome.
All right, so that gives you some good things
to think about, but ultimately,
I think you've got some good stuff going.
Drew, do you want to go next?
I'm still working through all this stuff.
I haven't had a chance to go through this week,
but I'm struggling a little bit with that.
I'm pivoting a little because I'm working now
with a new partner to develop some training
for military transition into civilian life
and we're just getting that launched,
so he's already gotten in with the group in Tampa
and then what we're going to do is we start launching that.
We're going to start recording it,
moving it online and looking to replicate that
using a lot of the stuff that we've learned
through RAINFLOW and through the system here,
through the program, so I'm going to be basically
starting from scratch with that process.
That sidetracked me a little bit from developing mine
because we're launching that in literally
in like three weeks, so I spent a lot of time
developing the materials, putting together workbooks
throughout developing the curriculum,
working with my partner on the contracts
and everything like that, so it's been
kind of a moving target, but I still have
a couple months left of summer,
so I want to get that launched
and I want to get some of these other things done
for what I'm working on by the end of the summer,
so I'm going to have a very busy next couple of months
as my summer starts winding down a little bit.
Yeah, definitely.
It sounds like an exciting opportunity.
What do you know about this specific avatar
that you guys are targeting?
So right now, it's military.
There's a former military transitioning
over to civilian life, and there's two different versions.
One is a person looking to establish
or get established into a career,
so we have a career path for them,
a way to develop their career path,
a very specific process, so they take an assessment
and then they do a half-day training
with the six-year career with coaches
based on strategies and then profiling
and then psychology and all that stuff,
and then the other one is for small business owners
who want to, well, not small business owners,
we're going to pivot to small business owners,
but it's for military transitioning out.
Instead of wanting to go career-wise,
they want to start their own business,
so it's about establishing connections
and creating a network of individuals and things like that,
so the avatars, it's just kind of a general
former military personnel in that sense.
My partner was meeting with the group this week.
He's got a relationship with the group here in Tampa,
and they're going to be learning kind of more
about what they were thinking and what they're,
they've got 30,000 members in Tampa,
so we're going to have access to that membership base
to get this program launched,
so we're in the process of setting up emailing sequences,
value propositions, why they should enroll,
things like that, finalizing the pricing,
so it's former military either wanting to,
when they're out of the military,
getting a career path
or getting into a business ownership path.
Okay. Kind of a similar question for you. What is, to take it to an emotional level, what would be some of the emotional breakthroughs that you're providing for either path?
Well, so first of all, confidence, resilience, things like that, because right now it's a tough job market. So a big part of what we're doing is mindset training in these sessions, because it is a tough job market.
And they're, you know, they've developed in the military, for example, if they're working in a motor mechanic, right? They're not just a mechanic. They've developed all sorts of diagnostic and troubleshooting skills and relationship skills and things like that.
So how can they kind of think of themselves differently, number one, and have a mindset where they, okay, well, somebody turns me down, fine. Why did they turn me down? What can I learn from that? How can I move forward? Do I need to reposition myself? Was it a bad fit?
You know, thinking about questions like that, as they're faced with some challenges, and make sure that they're emotionally prepared to handle those challenges, overcome those, and to move forward as opposed to just giving up.
Okay. One thing I think my encouragement would be for you specifically, and you know, I don't know anything about your business partner here, but in the next, you know, in this next few days, in the next week, try to really solidify, you said there's like a moving target kind of element, try to make that target stop moving.
So to get really clear on who you're, you know, just who you're serving, which it sounds like you have, but also just like, what are you guys doing? So if the target stays moving, you're never really going to hit it. So that would be my encouragement is just to maybe have a meeting with yourself, maybe with your partner, and just really solidify that who and what are we doing, essentially.
Yeah.
But that sounds, I mean, that sounds like an exciting, I don't know, that's definitely a high need demographic. They've got, they need a lot of support.
Yeah.
I get it. My husband is a veteran, so we experience that.
Okay.
Yeah.
It's tough, you know, transitioning out of the military is difficult to begin with, and with the marketing jobs and things like that, it's making it that much more difficult.
Yeah.
So the whole program is about to build them up and encourage them and to set them up to succeed, whether they're transitioning into a career or trying to create business.
Yeah.
Absolutely.
Okay.
Well, that gives you guys some things to just think about next and be working on.
I know, let's see, Taniqua, I see Eamon Lee, and then Jerome, I think you also still need to go.
So I don't know who would like to go next.
Taniqua, we have some questions in the chat that we are answering.
You don't have to have a perfect answer for everything, just giving an update on where you're at.
Jerome, do you want to go next, or are you trying to wait till last?
No, it doesn't matter which one I'm going.
So I'm still searching to get clarity on the avatar.
Okay.
So I've been working on getting the avatar.
Our business is, we are zero down for homes, but we don't have to put a down payment down to buy a home.
So we started off in the program going after nurses and getting leads online.
Of course, I need to go.
That, we was going to really niche down into nurses, or we was going to do straight healthcare, in the healthcare world.
Then the other side of that, because we do so many moving parts, was to get people that fall out from the builders that can't qualify.
Part of that system is we can go after that business also, because people call us about that all the time.
And because of the program that we have, that it attracts people from different places.
But it's not what we're talking about, which is getting really focused in and dig in and get clients and build a community that way.
It's really what I want to do is just really do just healthcare.
But when you start working with nurses, it just seems that other people start coming involved because they understand what you do, especially coming out of nursing school.
Maybe your credit is messed up, maybe you have the debt.
It's cleanup, right?
And so that's where I'm not struggling with it.
I just know that's just what happens.
you know, because of the services we provide,
and we're very clear on what we do.
And when people know what we do, we're very simple.
We are zero down for homes.
Like, we're clear about that.
It doesn't mean that everybody
doesn't put a down payment down,
but like, y'all talking about veterans,
but veterans have a, you know, a VA loan
where you don't have to put a down payment down,
but so does everybody else, but they're not aware of that.
They have a similar program
where you can get 100% finance and no mortgage insurance.
You still gotta get ready for that specific bank.
So we're clear on that.
It's just with right now with tech,
I'm trying to build it out where you can take that volume on
and it won't get chaotic like it is right now
through the tech part.
So since I've been in this class,
I'm building right now,
I'm building software through Riplet,
where it shows you how to buy a house with zero down.
And also, instead of putting that money down,
you could put it into retirement
because that's a big problem.
Later on, we use a house as part of the retirement formula.
So I'm building software for that to make it easier.
It goes in, things populating.
I'm doing that because of the course now.
But you said, who is your hero?
I'm not clear on the hero
because people are still coming in
and you're trying to, you can't just push people away
because of my license to say, I'm only doing this,
then I could possibly get in trouble.
Yeah, so I actually love this conversation.
I've had similar conversations here.
And what I found over time is that sometimes
your hero is not necessarily defined by a demographic,
almost like they're not defined by what they do
career wise, or even like what their age is.
I had someone else in a previous Accelerator Cohort
we determined that her hero in a way,
like what she provided was connection.
And she did that in a very specific way.
I know that sounds kind of broad, but it was very specific.
And it applied to individuals, families, and executive teams.
And the way that it was provided just,
it was wrapped differently for each group.
So for you, it might be something more actually abstract
than a demographic.
So I think the way I would think about it is,
again, your industry is not my area of expertise.
So I'm just spitballing here.
Everyone does have some grades.
But like, for instance, it could be the,
I know this is a different thing,
but like you might be providing creative financing,
or you're providing your, so in a way,
your hero becomes more about that solution.
So it might be defined more by like,
they might feel stuck.
They might feel like they don't have options.
They might feel like they have big golden dreams,
but maybe of having a certain kind of lifestyle.
To me, when I think of someone who's wanting to buy a home,
a lot of times there are some different things
that that person wants.
Maybe that person's wanting to start a family,
or they have a family.
Maybe that person typically likes stability.
So someone who is buying a house,
usually likes stability,
is able to commit to just things in general.
So I would think about it in a more abstract way.
And if it helps, think about all those people
that come to you, what do they have in common?
And then go from there.
Does that make sense?
It makes sense.
It hasn't been easy, to be honest with you,
because when we started out,
it was for people would say the lower income,
because that's what people think.
They're thinking, oh, you gotta make a little bit of money
to get these programs, right?
And that's not true, right?
And so it started off that way.
Then my friends that was making six figures,
they said, well, what about us?
I don't have money.
My kids gotta go to school and stuff.
Well, can you create something for them?
So I'm like, oh, I gotta create something for everybody.
Right?
But I didn't know that until conversations
and we're sitting in rooms and stuff
and people, because I didn't know what people,
everybody's needs are different, right?
And so that doesn't help this conversation,
but the more conversations you start having,
people, that's how all of this started coming together.
It was just having conversations in communities
and say, hey, did you think about this?
about this? Did you think about this part? Did you think about this? And so I'm like, how am I
going to really niche down? And so people, so recently what has been coming out, it was like,
and I'm not a financial planner, people think I'm a financial planner, I'm not.
It just so happened over time, that's what it became about. So it's like, how do you, how do
I stay focused and just go after what you're talking about the hero? And it's, you know,
and then the more you talk to people, the more other things start coming out of need is what
I'm saying in the community. Just needed services. Does that make sense? So I'm like, are we really
a service connection business? Not really home ownership, but we're doing more than just home
ownership. We're not the traditional like realtor. Anybody can do that. Go open up a door for
somebody and say, do you want that one? Right. And so that's not, but that's not what we're doing.
Yeah. I mean, my, here, kind of a question I have would be when you're realizing you're,
you're kind of in front of all sorts of different people with a different, you know,
maybe income level or life stage, do you want to be in front of one particular group or do
you not care? It's really, you're just serving. I don't care. Okay. Because the system that we
built works for everybody. It's just a system. We're focused. Our team focuses off a system.
We put the data in, it'll give it, it'll tell you, like, if you're over like a system I'm
building right now, if you're, if you're spending too much in one category, then guess what? You're
not going to have enough for your goal for retirement. It's so it's, it's, it's built. So
you've got a clear plan. So when you make that decision, you kind of know that
where you go, where you're going to, you got to give up something to get something else. Right.
But if you have your numbers up front, what we found out earlier, you have your numbers up front
of understanding, then you can make a better plan. But in our, our industry is more of straight
emotions. It's not based off plan. If that makes sense. Our industry is about, Hey,
if you want to sell, you sell off the emotions. But at the end of the day, when people are,
are wanting to get with a plan, I was like, yeah, your plan is off because nobody
gave you straight answers from the beginning on the plan. That's from the real estate side. That's
for the, um, the loan officer side, they don't understand money and they don't understand
numbers. Right. So, but when we put it into the calculation, they was like, I wish I would have
known this. Well, I was like, probably you wouldn't have done it because you would have
been making decisions off emotions, not off logic. Well, what's funny is that people buy
emotionally and they justify this logic. Exactly. So, yeah. So here's my, here's my
assignment for you. I'm going to move on to, I think Julie next. And what I want you to do is
maybe take three different kinds of people that you've been in front of. Okay. They have three
different lives, three different demographics, whatever. And just spend some time thinking
about what do they all have in common? Cause there is something. Oh yeah. There's something
common emotionally. They want to buy a house. Yeah, but it goes deeper than that. There's a
deeper, like what is that? What is buying a house really providing for them really like at a deeper
core level. So spend time thinking about that. And then also if we, if you kind of come up with
any answers, put it in the chat. Um, but that's really going to be your hero is those commonality.
It's the ability and protection. That's what we teach. Yeah. So, but I want you to get deeper,
just like really get deeper. What do these people care about? Spend some time just like
sitting with it. Um, and let that influence all of your, um, future day to day things. Okay.
Um, okay. So Julie stepped away for a second, but Jenna Rose, I do see that you posted in a response.
So my dream would be over 10 weeks during the summer. It is a mom looking for something for
her kids to do during the summer to get them off the phone. The goal is to have them confident
enough to ask their force to execute a maneuver. I want to hear from the parents that they are
trying to do things on their own instead of questioning their decisions. My timeline for
growth for my business is by August. I have a total of 30 lessons per week. Love that. That
was a great answer. I'm going to add another layer to it. So just the specific part of a mom
who's looking for something for her kids. So they're not on the phone. Why does she care about
that? So spend time thinking, why does she even care that her kids are off the phone? Right. Um,
Julie, why don't you go ahead? I saw your, I saw that you sent me a message. I haven't read it yet.
So why don't you go ahead with the question? Yeah. So our hero is a faith driven, highly capable
person who can do all sorts of things. And they
haven't really built the one thing that they want to do.
They still feel a drawing to do something,
but they're ready to like be done
and just anchor in and focus on who God created them to be
and how to impact the world.
So they are shifting from kind of wondering,
what is my calling?
What is my purpose?
And kind of wandering through different ideas
to actually confirming their God-given greatness
and actually launching one offer
that can make massive impact,
prosperity and fulfillment in their life.
The journey we're taking them through
is called our eternal value path.
And it's just walking them through the process
of understanding who God created them to be,
the value that they can give to the marketplace
and how to generate that revenue
that will provide what they're actually wanting to do
so that they can quit doing all the other things
that really aren't bringing them their joy and purpose
and aliveness and life.
And success looks like numerically,
it's kind of funny what you had said
about a quote impossible type goal
because this is a new product offer that we're providing
and it could potentially be a far-fetched goal,
but it's what we really want to accomplish
is 625,000 cash received by July 31st.
And so by just sitting here,
kind of processing through things,
I was able to create a nice, a beautiful,
it's called a cash model,
which breaks down the pricing
because it's founder pricing.
We're gonna start at 2,500
for I don't know how many people,
it kind of depends on how many people take it
because we may need to raise it quick.
And then, so we have essentially three price tiers
and then considering paying full
versus our two-tier payment that we're gonna offer.
So I asked Claude, is this possible?
And good old Claude came out with,
it's doable, but it'll be, you gotta get to it.
So I was grateful that the numbers did work out.
I love that.
I love a nice, big, just bold goal.
Yeah.
Can't go wrong.
Because here's the thing, guys,
even if you don't hit that goal,
imagine where you are just by trying.
That's what's really powerful.
So, okay, my question for you is,
I would just love to hear a little bit of details
about that eternal value path.
Like what are they like practically experiencing in that?
Practically, they're no longer questioning
who God created them to be,
what's my purpose in life,
where, what am I supposed to be doing?
Instead of, oh, I could go do this,
or I could go do that.
I mean, we all see the things in the world
that we could go do because it's a system,
it's already been created.
But the specific thing God created you for
isn't really quite as tangible
because you've never seen it before, it's inside you.
So they're gonna know that, just like my husband and I,
I could have been a pharmacist for the rest of my life,
but I retired 20 years in, my parents thought I was crazy,
but that didn't matter,
because now I know, I know why God created me,
it's to help people understand who he created them to be.
And it doesn't matter any amount of money,
I could do it for free and I would still do it.
What was the question again, I forgot, sorry.
Are they, so are they,
remind me, because I know you guys have talked to me before,
but are they going through like,
are they working with you live?
Is it course?
Like, how are they doing that?
It's kind of a blend of what you guys have walked us through
where they have some training to listen to.
Part of the challenge is people need to mull over,
kind of unpack what's in them.
And so that's not just a,
go post a Facebook ad and boom, you're done.
It takes more time to process.
And so that's where we have a week rhythm
and it'll be a 12 week module,
but then they'll listen to the training.
They'll have obviously support like you guys offer
in the community, but then we'll have a live Q and A.
Okay.
So this will be,
so the 625,000 is going to be like all new clientele.
Yes.
Okay.
So what's the strategy?
What are you guys doing to get in front
of that new clientele?
A couple of things.
One, we do have an email list that we can send out.
They kind of came into our world a few different ways.
And so just to kind of,
since we're kind of narrowing things down,
we'll take them down this narrow path
that we're going to stay on.
And those will be kind of our first people
that we kind of test the waters, if you will,
test our messaging and marketing and so forth.
But then we.
We are also launching Facebook ads.
And so we will scale those as fast as we can handle
from an internal standpoint.
Because we also don't want to grow it so fast
that we're not serving the people.
Shepherding the people, serving the people
is top priority for us, not the dollar amount.
Yep.
I think this is great.
Honestly, I don't have much to add.
I think you guys have really good clarity.
The only thing I would add, and maybe you guys
have this in your mind, the only thing I would add
would be a little bit more even detail into the who.
So you said faith-driven who is, I just made a note,
faith-driven who is capable, who knows that they are capable.
So I would add even more to that.
And you kind of said it when you were explaining things.
They are probably feeling a little lost or confused
or just feeling like without purpose a bit.
But just to flesh out a little bit more the who statement,
just to have that in real clear terms.
That would be the only thing, honestly, I would add to this.
Yeah.
I love it.
That's great.
OK, we've got about five minutes left.
Taniqua, I saw you come on.
I didn't know if you wanted to post in the chat
or if you were going to be able to turn your camera on
or unmute or anything like that.
Give you kind of a minute.
I can talk.
OK, go for it.
OK, so my hero is people like me.
I'm a gig worker.
So I'm not only a gig worker, I do a lot of things.
But it's those people who got that drive, that resilience,
that they tired of just people just selling them dreams.
You know what I'm saying?
So my goal was to go and use this stuff on myself first.
I became my own first case study.
And so what it was, was I'm trying to manage.
I'm a single mom.
I'm trying to manage seven different incomes, two
children, living in Cali.
Not really having a lot of knowledge.
I did my research, but I didn't do enough research
before I got here.
But I allowed myself to build a state-like operational
structured system.
And it sounds like, I mean, right now my source
is Chat GPT, because I just sent you a message today letting
you know, like, I'm not able to get to go high level.
When I log in, I'm not able to do anything
when it comes to those.
And I don't know if it's something that I'm missing there
or whatnot, but I'm trying to.
In Rainflow?
Yes.
So I'm trying to set my program up, we go high level.
I'm trying to remove it.
Right now, my source is Chat GPT.
So I feel like because I've been working with it so long,
I know how to do what I need to do in order to get the output
that I want, right?
So my systems have already been built.
They've been named, they've been labeled.
I have Stripe links.
I just learned from the videos of how to add Stripe now
to my AI hire.
So I have been using AI hire, but just not as much
because I'm not able to really tap into my Rainflow
tools like I need to.
You're trying to connect go high level to your AI hire.
No, no, I'm trying to be able to use go high level.
I can't.
With Rainflow, that would be a reach out to support
and see what they can take a look at what's
going on with your account.
If there's some sort of signing an issue,
that's who I would reach out to first.
Let me just pull up.
Let me make sure you did this part too.
So back in the courses, I got to scroll.
One second.
So if you remember back in week one of the deliverables,
let me share my screen.
So if you remember in week one, this
is where in the deliverable section
is where it gives you the steps to sign up.
Did you do this part originally?
Yes, I did that.
And then I had to go get support for them
to help me figure out how to get in because what happened was
it kept giving me a Klarna option.
I don't know if it's because I had an account with Klarna
on that computer that I was using.
So for some reason, my only option at that point
was Klarna.
So somehow support went in and fixed it.
that part, right? And then it says something else about me purchasing something else, but
it wouldn't take the card that I was trying to use. So when it stopped, when it wouldn't
let me use the card, it was a master card, but it was a debit card where I put money
on. So I guess it was one of my business master cards. So it didn't take it. So I just stopped
at that point to see what do I need to add more money onto my account? How do I add money?
It seems like I need to add money onto my account to use these other tools.
Well, your Rainflow subscription is free for this whole first year. So it's not going
to bill you right now, not until the year is up. Because I'm unsure of what's going
on, why you're having an error. So what you might want to do is if you can take some screenshots
of messages, whatever the screen looks like, and include it so that we can know or hopefully
know exactly what's going on.
Okay. Okay. And the journey that I'm guiding people through is basically like, what I've
learned in my journey of me evolving is like, there's no book to life. Everybody's life
is going to be totally different. So whatever applies to you within my system, it's actually,
you know, it's doable. Like I've seen that I've used it myself, you know, different phases.
And what I mean by that is I have a credit one, I have a business, I have a profiler
where you can actually just take and upload your profile from Experian, TransUnion, Equifax,
and it tells you exactly what it sees is wrong. And not only do it tells you what it sees
is wrong, it tells you what the steps are to do it. And it also helps create you a template
if you need to mail off something or if you want to do a direct upload to dispute anything
you see that you don't, don't know, or you don't want on there, or you don't believe
is yours, whatever the case is, it tells you step by step. You know, it walks you through
the steps, it asks you the questions. I call that one the gateway, because it basically
lets them know that, you know, this is the steps you need to do. And if you want to move
further in your business or trying to start a business, this is where you need to start,
you know. And I've learned that on my journey, because I initially wanted to start a business
in San Francisco, and it was in regards to parking structure. And I thought about it,
I ran across some people that was on a venture capitalist team that's willing to support
me in this business. I just didn't want to go into business not having nothing like just
going in with my ideas and my business. So what's the first place you start if you want
to start a business? Joe Credit, you got to be your own guarantor. So I used it for that.
And now I'm learning how to build my business through my own structure systems. And not
only that, it's helping me organize my life. It's helping me with, you know, a lot of stuff
and I can do them for personalized, like people can actually request for me to do a personalized
system for them, for their personal situation and help them out. So what does success look
like for me numerically? I kind of agree with the lady before me. Numerically, you know,
I do this because it helped me. You know what I'm saying? It's helping me right now.
So with me being my own case study and then I don't really, I haven't got to the point
of like doing like leads and ads or anything like that. I'm actually out here on hand and
feet doing it. Like I'm talking to the people in the Ubers, I'm talking to the people in
the Lyfts, I'm a Lyft driver, I'm an Uber driver. You know, I do deliveries, you know
what I'm saying? So I'm using my own method of what I'm already doing to share my business.
And you know, word of mouth does a lot more as well as leads and ads. But once I'm able
to connect my stuff to go high level, then I can go to an extreme of like really, you
know, putting it in a position because, you know, ChatGBT is set to automatically generate
things. But I want to be able to show that I've actually been able to master chat and
know what I need to do in order to operate these outside of chat.
Yeah, I think my encouragement for you is to take a second, you know, I know you're
busy, so you've got a lot going on. But even if you could take a few minutes and think
about the hero question in your chat avatar, because you are talking to a lot of different
kinds of people, again, like Jerome is talking to a lot of different kinds of people. But
there is commonality between those people. And then the sooner you can identify what
all these people have in common, the easier it's going to be for you to like, target them
and speak their language. And you have that a little bit because you are your own avatar,
you said that. So you are a little bit able to already do that. But when we want to be
we do want to be focused when we are targeting our avatar. The other thought that I have.
for you. I am going to have to hop to another call here in a second, guys, so I'm not going to be
able to linger much longer. But the other thing I think would be good for you to spend time doing
is get really clear on the goals in terms of, like, finances and timeline. Because without,
again, it becomes a moving target that you never really fully hit if you don't have a clear
this number by this date. Because as soon as you give yourself a this number by this date,
your brain literally cannot help but start figuring out how to make it happen. It literally
can't. So that would be my homework for you going forward. And then, of course, reaching out to
support as well. Support to figure out the heart goal. And then, Dan, yes, this is the last
session. So you guys are going to be, like, officially graduated after this. Julie, I did
finally read your comment just that thank you for putting it in a DM so I can get back to it. I
don't have all answers to it yet. So I'm going to have to get back to that. But yes, this is the
last session. So you guys have done just I hope you're super proud of where you've gotten to,
of the progress you made, of all the new things that I'm sure you've learned and, you know,
didn't know how to do at first. And now you're like, okay, I kind of know how to do it. Or maybe
you feel really great about it. But we were so glad to have you guys here. Be on the lookout for
any additional information. If you guys want to hit our get into our 12-month membership, feel
free to. There's more opportunity for that. But if not, then I just hope we see you guys around
somewhere. And congratulations on getting to this point. I hope everyone feels good.
All right, guys, I gotta hop off. But it was great seeing you. And I hope you guys have a great summer.