All right. Welcome to Office Hours. This is where we are every Thursday at 9 a.m. or welcome
back. Ooh, let me let some people in, too, here. All right. All right. So, welcome and
welcome back. If you missed this, as a Prosper Leader, we just finished, and we do every
Thursday at 8 a.m., we do From Pressure to Partnership. That's a 12-week immersion where
we're moving from an internally contracted state to an expansive. And this last session
on Holy Desire, I think, was very powerful. So, I encourage you, if you missed that, go
back and listen to the recordings on the Prosper Leader Member Vault. And now we move into
Office Hours and the purpose of Office Hours. So, you can see the three parts each week
that we have. And I need to let some people in real quick. Okay. All right. So, you can
see the three parts that we have each week and how they play together. On Wednesdays
at 8 a.m. in the Power Hour, we really lay a scriptural foundation. I mean, everything
I do is biblically based, but we lay a scriptural foundation focusing on a promise every single
week and a principle. And we pray. This past Wednesday, it was so moving that we just prayed.
We didn't even do the rest. We just took time and prayed. And I don't say just. It was
powerful and it was important. We focused on prayer. So, we're led by the Spirit. We
move with the Spirit. But that's what Wednesdays are, is laying that foundation. Thursdays,
we're now taking that scripture and we're embodying it. Okay. So, prosper in all things.
Total soul prosperity has two parts to it, really. And so, one is growing her, growing
you. The faith-based female entrepreneur, it's about growing you. And so, we've been
moving from fear, right? And from pressure, from internally contracted to partnership
and externally just expansive, right? And so, that's what we're doing. We just did gate
four of 12 gates that we do eight Thursday mornings. Now, nine Thursday mornings is
office hours. This is the second part of prosper in all things, me coaching you, mentoring
you. So, we're building you, the person that God created you to be, and we're building
your business. Build her, build her business. Build you, build your business, right? So,
office hours is dedicated to the business side of things, right? Where, what questions,
what do you want reviewed? Where are you feeling stuck? What's working? What's not working?
That's what this is dedicated to. So, I'd love to hear anything as you've gone through
your week or weeks since I last saw you. What is feeling unclear or what feels harder than
it needs to be, right? Or if fear was removed, what action would you take in the next seven
days? Like, where are you at? Do you have your clear desires, your goals, your vision?
Do you have clarity? Clarity is always the first step. Clarity is absolutely the first
step. Without clarity, you know, I was just hired by a very successful large company yesterday
to come in and I'm going to be doing what I do, which is a breakthrough intensive, because
they understand even as a company, without clarity, you cannot go forward. And so, you know,
as a company, it's their market and their market share and all of that. As you, as a solopreneur
or small, you know, small company entrepreneur, it's clarity around your what, your vision,
your who you serve, your what is the problem that you solve now, right? What's your unique self?
proposition, USP, what is your unique offering that's an
irresistible offering that people can't say no to, right?
So these are these are things that have to be in place first,
then, so I always go clarity, and then I go implementation,
right? So the first thing I do is I do an intensive. So if
you're absolutely clear, what I found is you go from no clients
to clients. And this is what we're seeing. So many people who
have come to me were really struggling, it was very
inconsistent to get clients that was hit and miss. We do an
intensive almost immediately, often the next day, the next
week, that month, then boom, starting to get clients. Okay,
this is what we see. This white, but Stacy's relatively new, and
we were celebrating two more people, you know, coming in,
like it, it starts opening the flow, because she's got exact
clarity, right. And then we worked, we moved to the next
step, which is implementation, we're implementing the systems
to make sure that there's a follow up system, there's a lead
generation system, there's, and so we go from clarity to
implementation. So where are are you feeling like you need
support? Is it in the clarity? Is it in the implementation? This
is where I make myself available. So ask me any
questions. And especially if there's questions that will help
everybody else, okay, and we'll start working on those, we'll
dive in. And then if not, I'll share things with you. But
let's, let's work on your business.
I, for me, it isn't so much needing the support around the
clarity and the implementation, it is really, I'm knowing that I
know that I know what I need, and how I need to go about
doing it and not do what someone else is doing. Yes. And and so
that I'm wired differently. And I have to keep it really simple.
And I've actually stepped into something yesterday, which I'm
really glad that I did, where I'm delegating certain things
that I absolutely do not want to learn and do. Yeah, to someone
else who that's what they do. They love it. And I'm like,
great, you do it, but I don't want to do it. But it's going to
help my business to write in terms of my, my, my, my, my
podcast. Yeah. And so I took that risk in stepping out in
knowing that the money will be there. It's not about the money,
but but you know, it is, it isn't, it isn't. No, it is. It
is about the money. And it needs to everything that you're doing
needs to have ROI, right turn on investment. Yeah. And, and, you
know, hiring me as a coach, it should not be an expense, it
should be an investment. That's why a company just Yeah, without
any question, of course, because it's ROI, say you, then you move
into delegating and bringing in team, there needs to be ROI.
Okay, right. And so that's, that's very good that that
you're doing that. And I also want to before we go forward,
there's something I love that we did with Stacey and coaching in
the past week or two. And that is I want you to understand that
often, and especially right now, less is more. Okay, so she
was under the impression and she was doing it. And she's amazing
with consistency. She was like posting three times a day. And
it was like consuming her life. And I'm like, no, no. So we cut
back. And because actually, it was hurting, because it doesn't
have time to land and your posts are competing against each
other. And it's exhausting her. And so we pulled way back. And
we also did something that I do when I'm working with you, like
I'm working with Stacey and implementation is we look at
your analytics. Yeah. And that's very eye opening. We're looking
at analytics. And I had her give me several different analytics
we learned so that now we can implement two things. Number one
at her pace that works for her brain, her energy level. And
also, we learn from the analytics.
Right. And if I hadn't been posting as often as I did, we
wouldn't have had those analytics either. Right. So
that was the positive that
very positive that you had enough time and consistency.
Yeah, that we
could analyze it, so you're right.
Okay, so go forward with, so you're delegating,
so now what area would you love more support?
Is there something or was that the main thing?
No, that was it.
Okay, okay, thank you for letting me also just use you
as an example, seeing you reminded me
because I'm super excited.
So I'm gonna give you an example of analytics
that will probably apply to almost all of you, okay?
If you're doing reels, okay?
She was doing almost exclusively reels.
She was doing a lot of reels and she had some wisdom.
She was keeping them short.
What we found from the analytics is they weren't making it
past about 3.78 seconds, I think it was, okay?
So now think about that.
You're doing all this work
and you're creating all these reels
and you think you're being so consistent
and you do this day in and day out,
all your time and energy all these weeks.
They're not hearing anything that you said.
Never got to her message at three seconds.
They glanced and they got off, why?
Because she was missing the most important thing in a reel,
which is a hook.
It's also the most important thing in your posts is a hook.
And so we added a little length to her reel
so that she could have enough freedom
to communicate a powerful point and we open with a hook.
And so now when we meet again in coaching,
we'll see how that's improving and what we're learning.
And so business is a constant course adjustment
to get it just perfect.
This is true of any business, any size.
So yeah, Stacey, I just love, I love your consistency.
I love your character.
I love your honesty.
And she just brings great value to the marketplace.
So thank you for showing up and reminding me
so I can help everyone else with that.
Brenda, I have a question.
Okay.
Well, I am consistent.
Like I probably post maybe twice a day,
sometime at least, at least once.
I do my stories every day.
I do my videos, you know, everything like that.
Would you say that that's like,
like how often are you supposed to be posting?
Well, it's a deep question that is individual to you.
So you also have to understand
the platforms that you're using.
They're very different.
They serve different purposes
and different things work better in different platforms.
So one mistake is to create something.
Oh, Sheba, I see Sheba with Linda.
You, a mistake is to create something
and then put it on your profile and on your business page
and on your Instagram,
like you just blast it across to everywhere.
That's first mistake.
I would not do that.
I would space those
and I would use the type of posts that works best.
Now, what type of posts works best?
This is where Amanda,
we need to look at your analytics.
Okay.
So let me just give you an example.
My analytics, there's so many levels.
Like in the case of Stacy, I knew she was doing reels.
I had a strong suspicion.
The analytics I need to look at
is anybody listening to the reels?
That's my first thing and how long are they staying on?
I knew, I already intuitively knew
that's what we had to look at
and the analytics verified it.
Hey, you're completely wasting your time.
You're so beautiful and so diligent,
but if they're getting three seconds of you,
they're getting nothing, right?
So we had to make that adjustment.
That's the power of the analytics, right?
That we have in this age.
A different analytics is who's listening to you, okay?
And so in my case, it was very interesting.
It gave the breakdown of all of the ages, you know?
And so I had like the 20-sums and the 30-sums
and all of that.
Interestingly enough for me,
I could not believe I had 30% were 55 to 65
and 30% were 65 and older.
That means 60% of the people listening to me are over 55.
My posts better be relevant.
My reels better be relevant to someone over 55,
if that's my analytics and that's my market.
And it is, you know, and then right below that.
is 45. So you know, really, if I picked from 45 above, um, I my
market needs to be directed at that. So that's like, we need to
look at your analytics to answer that question. But posting more
than once a day is not usually improving. Unless you're
rotating, you got a real and then later you're following it
up with a post or something like that.
Yeah, that's how I do it. I literally do like a morning one
and then I'll kind of do like an evening one and I kind of when
I do my evening one, it's more like either an engagement one or
more of a spiritual thing or you know, I kind of do it different
than then then then like an offer or something like that. So
I try to, you know, do it a little bit different. And then
in my mornings, when I do my morning walks, I do my stories,
you know, of, of whatever it is, or me working out at the gym, or
you know, something something, you know, but I try to make them
a little bit different. So it has a different variety of it.
Sure. So depending the time you post, you have to get in the
mindset of the people that are watching. So people you have to
get you have to put yourself in the head of your ideal client.
So once you know your ideal client, and you're very clear,
and you know, your analytics, um, they're thinking differently
on Monday morning, than they are on Wednesday, than they are on
Friday afternoon, right than they are on Saturday than they
are on Sunday. So you need to be congruent that what you're
posting is where they're at in their headspace emotionally, and
schedule wise. So you use that, that's super important that
you're considering that. So your analytics will tell you, where
are you getting the most? Are you getting reach? Where are you
getting the most engagement, engagement has changed, you also
have to stay up on the algorithms. So for example,
right now, the algorithms for Instagram have completely
changed. Okay. Um, they're looking meta is looking, in
particular, for two things. It's not so much likes and comments
anymore. We used to judge by that as engagement, meta. And
you have to remember when you're talking to Instagram, and you're
talking Facebook, meta is a business. And they're thinking
like a business, you are the commodity. So what they want is
that you as a commodity is growing their business. Okay,
you have to think like that you have to understand that. So what
meta wants, and let's talk Instagram is they want you
there's a lot of platforms to choose from right now we're
competing all over the place, right? So it's like in the past
like television, you know, like the station wanted you on their
station, right? So meta wants you on their station. Okay, how
are they going to keep you and your people, your audience on
their station, two things, saves and shares. That's what that's
that's what Instagram is looking for right now. So when
you're writing your post, you're not only considering your ideal
client, and you're considering the time and you're looking at
your analytics, but you're also thinking about what is the
platform going to reward? I picked one platform, which is
Instagram, and they're going to reward save. Oh, okay. Now you
ask yourself, what could I put on Instagram that people are
going to want to save it? I put some tips that they want to save
and print out or an action or a recipe or something that they
go, oh, gosh, I can't, I want to come back to that. I want to
save that meta is going to expand your reach if you're
getting saves. Right shares, if you can get shares are so huge.
So if you can reward shares, Matt is going to reward you,
because you have to remember that this is so important when
you're on a platform, you're you're, it's a rental home,
you're renting real estate. You don't, you don't own it. So the
first thing that meta decides is how many people is going to see
and it doesn't matter how many followers, how many friends,
whatever platform you're on, you know, I've
always had the maximum that you can have on platforms.
And I had to change my platform
when it used to be friends in my profile,
because I had to get rid of friends all the time.
So I had way more than 5,000 friends, right?
But I could have 5,000 friends.
Now I've added followers so it can keep growing,
but you can have 5,000 friends,
but Meta decides,
are we gonna show to 10 of your friends
or 50 of your friends or 1,000 of your friends
or all 5,000, like what's the reach?
And that has a lot to do.
You've gotta factor in your ideal client
and you gotta factor in the platform's goals,
the platform's goals, okay?
So I'm answering your question, Amanda,
but I'm answering it as best as I can answer
knowing no details about, right?
So that's where we have to dive in.
These are some of the things we do in coaching
and in your intensive that we had to factor in.
Like with Stacey, we had to factor in,
I gotta factor in her energy level.
When is she strongest?
When does she have time?
Like, this is your business, it's gotta work for Stacey.
We gotta factor that in.
Then I gotta factor in her audience.
What's gonna work for her audience?
And then I've gotta factor in what Meta or whatever,
what the platform is, is going to reward.
You understand it's a win-win-win kind of thing
we have to create.
So it's not just do this and you're gonna be fine.
Not necessarily.
Yeah, and the platforms are always changing
like what they want and stuff.
So yeah, I think that.
And so are we.
They're changing because we're changing.
What we expect, what we're looking for, our audience,
they're changing what's important to them.
And you need to be speaking to their now problem
that is relevant and urgent to them at that moment,
at that now.
Like you have to stay in the now for them.
That's so important, okay?
So hopefully those are a few tips, right?
So what I look at when we dive into the clarity
is now that I know the clarity of this woman,
then where does she hang out?
What platform does she hang out on or he or whatever it is?
What's really pressing to them right now?
What's urgent?
What's a now problem?
What problem do I solve and how do I hook it very quickly
so that they have a reason to listen and to stay to the end?
Those are just a few of the factors, not just post.
Right, now I do have one more question.
I don't do this, I've done it in the past,
but I go back and forth.
Do you suggest scheduling post or do you?
I sometimes do, especially when I know
I'm going to be busy or I can't.
There's nothing wrong with scheduling, absolutely.
It just shows up as if you posted, it doesn't matter.
The key that I don't recommend
is scheduling too far in advance
because you're running down a path
without course correction, okay?
Because Stacy was a great example,
I'm gonna keep using Stacy's example.
She's so efficient, she's the efficiency queen.
So she would just make a bazillion reels
and just ready to go and schedule them.
Okay, boom, done.
Cool, until we discover that it needs a new hook, right?
And so I don't recommend running too far down the road
because you've got to do these micro,
you've got to be aware of your analytics
and be willing to do these fine adjustments.
You're changing, God's giving you revelation.
I really believe in how I've shared
about posting with all of you
and I've taught that you have
your morning spiritual practice, right?
You have your time with God, which is your golden hour.
That's the top of this.
And your golden hour, you're getting filled up with God
and he's gonna give you words
and he's gonna give you downloads.
That's what I recommend that you are implementing
into your overflow hour.
Do it right after, if possible.
You're full and you spill out into your audience
because those words have life.
And I often think about, you know, in Egypt with the manna
and manna would drop down once a day.
And if they thought.
I'm going to just store up enough for the whole week or the whole month if you remember in the
Bible it got moldy and it rotted. And I think the same is true for us. If we get mechanical and we
just store up for a whole month and we're not operating on fresh revelation, fresh manna from
God, it loses life. It loses a bit of its soul. And so if you're speaking from fresh, so if it
can be part of your morning routine, post. But there's days I'm busy, I'm traveling, I can,
I'm book solid, I absolutely schedule. No problem. And there's different windows. This is another
reason I don't hold myself. I definitely don't post more than once a day. In fact, I've played
with things and if things get some good quick response, I actually don't post a little longer.
I let it sit because what happens is it takes time for meta to go, this is doing good. I'm
going to expand the reach. I'm going to expand the reach. And if I'm competing posts or reels or
stories I'm defeating, I didn't let that marinate and really ride the full ride. So when I see
things really get some good traction, I actually post less. Let that thing take root. Does that
make sense? Yes. Thank you. Okay. Hopefully those things really help you. And, and we can get much
more specific one-on-one when we know your analytics, your who, your goals. Like there's,
there's a lot of specificity to this, right? Like if you're dealing with working people,
you know, and you need to catch them in the morning or you need to catch them in the evening,
or you're dealing with a mom and they're not going to even look at it till nine or 10 at night. Like
we have to factor in the minds and schedules of our people as best as we can. That's who we're
talking to. And that's love. It's like Paul said, you know, when I was in Rome, I acted as a Rome.
And when I was, you know, with the Jews, I acted like the Jews and we have to put ourselves in the
mind of our ideal client too. Okay. So hopefully that, that helps you. That's a really great,
great question. Brenda. Yeah. All right. I'm mainly on Facebook, but I wonder what is the
best way do you think to keep track of the algorithms? Is it just chat GPT asking it?
No, no. So, so Meta provides those. And so you're going to actually go in and look at the analytics.
And I look at analytics everywhere. I gather it and then you can feed it to chat GPT.
So when you're working with chat GPT, as I've shared on previous calls, we want chat GPT,
first of all, set up your privacy settings. First of all, okay. Number one in chat GPT. Okay.
Go in there, say you don't want to be used as information for the large language learning model,
like set your privacy and take some time to let it know your voice and let it know who you are,
feed it your things. Okay. So now I'm assuming you have an educated chat GPT. That's important.
Okay. Now coming from an educated chat GPT, I do a different feed. I do different feeds. So things
don't get lost for different things. I do a feed for analytics and I feed it analytics from
Facebook. Meta gives you great analytics. Okay. And if you are doing emails, your CRM feed it.
So like, what am I looking for with analytics? Right. I would feed it. These were my top
three posts that were viewed. For example, feed that to chat GPT. What did my top posts have in
common? My CRM, what were my most opened emails? What do they have in common? And I began to feed
these different analytics and chat GPT says, you know what? They respond best with me.
You respond best. My clients respond best to definitely not like selling and offers and
things like that, but you respond best. Obviously you have to do that sometimes or they don't know
what you offer. Right. But you respond best to story, to my own stories or other people's stories.
You respond best to vulnerable shares.
And so I am understanding, and this is love by the way,
it's like when you get in a relationship
with let's say your husband or man,
you have different love languages likely.
Like often men, the love language is acts of service.
Look what I do for you.
I raped the leaves.
I made this for you.
That's their love language.
And you're like, but my love language is hugs
and physical touch.
Like you haven't touched me in weeks, right?
We've got to disconnect.
So part of a good relationship
is learning love languages each other.
Oh, he's doing acts of service.
That's what I can love on him is do acts of service.
I make him a meal.
I do this for him.
I do that.
He feels it.
Okay, it's the same thing.
Your audience has a love language, right?
So I've got my, you know, over 45, primarily over 55,
and they have a love language, right?
And that love language flows around.
What are they struggling with right now?
I need to talk to them.
What's their now problem?
What's their desire?
What are they feeling right now?
Like God really showed me before I did this,
his view retreat that I did
when he talked to me about return and remember.
And I shared it before I happened to be,
I'll often get a ride to go dancing
with a friend who is a counselor.
And so we have a heyday.
We're both Christians and, you know,
both coaches, counselors,
we really bounce things off of each other.
It's really fun.
And I bounce it and he challenged me on, you know, remember.
And, but because I knew my audience
and it was different than his audience
because he's working with vets and, you know,
people come out of war and all that.
I'm not as much.
So I said, my women,
many of them are dealing with disappointment
and discouragement and they're exhausted.
They're so tired.
And when I brought that up at the retreat
because I've studied the analytics and I know my women
and I've spent time listening,
like the way they reacted,
like one woman just burst into tears and goes,
I'm so tired that I sometimes don't even want to live.
Like she just like said it, boom, right there.
So you have to know your audience.
If that's my audience and I'm like,
you got to jazz up.
I show up and I'm like a Shonda Sumter or whatever,
you know, and I'm just like blowing up the audience
and everything.
And they're so exhausted.
They're going to listen to me maybe five minutes
and they may not come back, right?
So, so part of creating rapport, right?
We know rapport science is matching and mirroring.
Okay.
So I know if the person is kind of feeling lower in energy,
I don't want to take them lower.
I want to try to elevate,
but I also know I'm not going to just be so far high
in energy that there's no connection, right?
So this is love.
This is being sensitive to our audience.
When I post or I DM,
I often say I have the declaration or the affirmation
that I sow in love and I reap in faith.
So I just picture I'm sowing seeds with love.
So if before you post, it's not like, okay, got that done.
It's like, okay, I'm going to be a little, you know,
you're married and you're having sex.
You're like, okay, we got the sex done.
Now let's move on.
Like what, right?
Like we do that with the love of the women
or the people that we serve that we're called to love.
And it's like, okay, I posted, I gave them information.
Information's not transformation, right?
I did my job.
It was 500 words.
I did it every Tuesday,
but they actually, Tuesday's a bad day
or Monday's a bad day.
If you would have watched the analytics
and done it on Wednesdays,
you would have gotten way more, right?
If you would have opened with story,
you would have got, do you see how this is love?
What we're doing is love
because I've shared with so many of you
and let me make sure I'm even answering your question, Beth,
before I go.
any further, does that answer your question?
Yes, thank you, yes.
Okay, good, I'm glad that you asked that.
Okay, so I think it's so important, our perspective,
because we know the way that God created the universe,
everything is energy.
When I say energy, everything has a wavelength,
everything has a frequency.
Every color has a different frequency,
microwaves have a different frequency,
then sound have a different frequency.
What we're seeing with our eyes, it's wavelengths, okay?
The world is wavelengths, it's frequency.
We are holding a frequency and love is like
one of the highest, right, frequencies.
And so if we are showing up, posting, not hoping to get,
not with a mindset of lack, not with a mindset of fear,
not with a mindset of this never works,
not with a mindset, okay, I did my duty,
but a mindset, Lord, how can I love on people today?
Speak through me, love through me, post through me,
write through me, let these words, not just be words,
let them be spirit and life.
And you're gonna see such a difference in you and in them.
And I've shared with many of you my perspective,
having been in business for many, many decades,
decades that precedes social media,
in fact, decades that precedes the internet,
in fact, decades that precedes cell phone
and go back to when we had hardwired phones
and answering machines that you came back and listened to
at five o'clock at night to a little cassette, right?
How hard it was to reach people.
You had to rent a hotel room, deal with catering
or show up in a restaurant, you had to drive.
God has opened up these platforms.
And I like the word, the privilege of the platform.
If you show up with a heart to serve,
Jesus said, the greatest leader is the greatest servant.
Show up, not from a place of lack,
not from a place, I gotta make this happen,
not from a place, this is what the gurus say,
but from a place, I wanna serve these people with love.
You're gonna see so much change in you and in them.
Okay, does that help?
Does that open up some ideas?
And it's gonna take the drudgery out.
Sometimes I heard mom say, oh, I hate, I gotta do more,
I gotta do more laundry, I gotta do.
And I think to myself, what a privilege.
We don't have to go to a river.
A lot of times I'll watch Colombian historical dramas
and I see these women at the river with their stick
and pounding their clothes against the rock to wash.
Like we don't have to do that and hang it on the line
and take it down.
We throw it in the wash
and we throw a little whatever in there
and then we throw it in the dryer
and then like, wow, right?
I mean, I got my little robo vac
and I empty it out each morning and plug it on.
And at the end of the day,
it's caught all the dog hair all over my house.
Like, wow, like kings didn't live the way that we live
and same in business.
Never in the history has there been such an opportunity
to touch so many lives from the comfort of your home, okay?
Other questions, comments, what did that open up?
I'd love just to hear just a simple comment.
What did you glean from this
and what is still unanswered, if anything,
just kind of popcorn, just open up and say,
this is what I got from this
and this is what I need to still get.
Yeah, I'd like to make a comment here.
So I've been consistently posting on Substack
and I really like it,
but I'm wondering if I shouldn't change the format
of what I'm doing and do I have the right hook?
in there because I looked at the analytic the analytics and people were initially reading
it but now they're not reading it good that's good that you're looking okay so and you know
I'm not doing a short form yet I've just you know been overwhelmed with a lot of things
and I think that might be the key yeah like your short form like a sub stack using the
notes effectively right right yeah so I need to experiment with that but with that in mind
I still need to have a good hook yeah and make sure that I've got the right format we
all absolutely in every form need a hook you must become an expert at hook you must always
think hook so depending what it is if you're doing an email and sub stack in a way is kind
of like an email it's more because it's multimedia but let's say email the hook is the subject
line first if you like if your subject line doesn't get them to open the email all the
work you took to write an email just got wasted the second hook is the first sentence of the
first paragraph okay so in a real I did this wrong okay in a real if you've watched my
Instagram which I haven't paid a lot of attention to Instagram over the years but one thing
I did just for fun is I do a salsa saga the life and lesson the lessons I've learned about
life and business from salsa dancing and you know I figured I was already dressed up I'm
already at the opera house and so I would open by saying hey welcome back to the salsa
saga this is the you know life and lessons I've learned from salsa dancing well I was
having like Stacy they don't stay on I took too much time welcoming them even though I
thought I was being warm how you doing it's a beautiful day out here in Sacramento California
no so I have to say I need to open with have you ever found that did you struggle did you
notice has your like it's got to be relevant to them and it's got to be boom and then you
got to give them a reason to say stay to the end because in this episode we're going to
cover what you can do to no longer you know be ghosted on your dating or whatever I'm
making up something okay so it's got to be again we go back to clarity do you notice
how everything goes back to clarity who am I talking to what is there now problem what
is their desire what do they mean right now now I got to talk to them exactly and I hook
it and I give them a reason to stay and then I deliver they got to have a reason to watch
the whole thing otherwise you got to stop the scroll so yes Bev the hook and then it
will be interesting to see the length of the article how that changes like we'll make one
one micro adjustment Bev first and then we watch so by putting a hook then we look at
the analytics that week did it change same like what we're doing with Stacy now that
we've added a hook what's changed right then the frequency of posting we kind of change
two things at the same time for Stacy the frequency and it might be that the day the
time with you Bev adding notes how does that change or with you Bev adding live what's
working very good in Substack is is is a live video and so um we have to start looking at
what what kind of food does our audience consume you know we're we're fishers of men
right and I think about my son who loves fishing and I watched him from the time that he was
like five years old in the pond across the street from our house he would decide what
kind of fish he wanted to catch was it trout was it catfish and when he knew what kind
of fish he wanted to catch he would change the hook he would change the bait he would
change the location right so he's done deep sea fishing and caught a sturgeon that's a
whole different bait that's a whole different hook lately he's getting into fly fishing
and he's up in moving rivers whole different kind of set up and bait it's the same for
you it's very different
if you're talking to a 65-year-old that is struggling, that they're back in the dating pool,
or they're struggling with retirement issues, and you're talking to a 25-year-old homeschool mom of
three kids, like the bait is so different. They don't hang out in the same place. They don't go
at the same time. They don't use the same language. Like, what's the diet? Again, it comes back to
clarity. I hope you're getting the message. Why do I talk so much about clarity? Because without
that, none of the rest of this works. And so each of these things we're talking about is clarity.
It's you being clear on who you serve. It's you being clear on what they need and how you solve
it uniquely. It's you being clear of the platform you're on. It's you being clear of the analytics
of where we need to adjust. You all see this is all clarity, and it's all done with love.
Does that help, Bev?
Glad you're here, by the way. Yeah, thank you. Yeah, glad you're here. Good to... I don't get
to see you because I know you're getting ready in the morning, but I hear you, so I'm glad you're
here. Okay. All right, quick popcorn. We got just a few minutes. What did you take away? What are
you going to do different? Let's anchor this. What did you take away? What are you going to
do different? I have just a few comments, Brenda. Sure. So I think before what I used to do,
and maybe most people feel the same way too, but I used to kind of like post and pray.
Yeah. You know, that kind of thing. So I've learned not to do that, like you said. So I just
say, God, you have me on these platforms for a reason. What do you want me to say to your people,
or how do you want me to speak and everything like that? So it just becomes more clear with
writing my post before I used to take so much time and used to be anxious about it and everything
like that, and it's just coming more like it flows now. Nice. And of course, practice is making
perfect, right? The more you're doing it, the easier it gets and you get more of a rhythm.
Good. Good. I love that. So what did you pick up today that you're going to do differently?
I'm going to look at the analytics. Sorry. I have looked at that before. I think it shows
you on Instagram too, like the time that they look, the age of the people. So I have my age
bracket and I have one of the times and stuff like that, but I'm going to put that in a chat
GPT thing. I know that, you know, play around with that a little bit more.
Love that. Awesome. Awesome. Way to go. Okay. Who else? Okay. Colette.
I most appreciated what Amanda just said about that. Post it and pray that it's going to do
something. But I go on live a lot on TikTok and I don't get any engagement. Sometimes I think it's
the internet here because they'll say I have unstable internet. So I don't know if they're
getting kicked out or I am or whatever. I need to look at that or go somewhere, you know, with my
phone and do it while I'm out walking or something. That was one thought. Thank you for that, Amanda.
The other thought is the main thing that struck me is when I go on, it's like, come on, come on,
you have to comment. You have to join this. You have to listen to what I'm telling you. I'm right
about this, you know, and what you're saying is get on there with a heart that says, I want to
serve these people with love. I'm going to try that, you know, just to calm down, just to be
present and in the moment. So thank you for saying that. Oh, I love that. I love that. And, and, you
know, we treat others the way that, that we want to be treated, right? And how would you feel if I
even here, if I just kept on saying, come on, come on, come on, collect, come on now, come on,
I'm glad to do this. And also, come on, like, you guys haven't bought, I need you to buy right now,
glad and like, how would you feel? Right? Just think about it. And how much more they feel that
right? But if you feel loved, you're going to come back. If you feel seen, you're going to come
back. What do people desire so much to feel seen, to feel heard, to feel understood. So if your hook
understands them, right, then that makes them want to come back. Like, wow, she gets me.
She understands me. Right? Thank you. Good. I love it. Thank you for always just your great
comments. And I appreciate your text so much afterwards as well.
Thank you.
Collette is such an encourager.
She just sends me the most encouraging text messages all the time.
She's an encourager.
Okay.
Who else?
I want to hear what are you going to take away from this?
What are you going to apply?
Do a quick, this blesses you and solidifies it and blesses everyone else.
Look how like Amanda's comments, you know, bless Collette.
Like you guys bless each other doing this.
Who else?
What did you glean?
What are you going to do different or more of?
Maybe you just gleaned that, okay, I'm on the right track, comment, question, aha.
I'd love to hear just popcorn style.
Just a quick sentence.
I just, I just feel like a weight lifted off my shoulders.
Okay.
Love that.
A weight lifted off my shoulders.
That's beautiful.
Thank you for sharing that.
It does too, doesn't it?
And that's part of what we've been doing in the, from pressure to partnership.
When we move from external, like, are they going to like me?
Are they going to engage?
Are they going to like it?
We're relying on the external we're trying to get right.
And that is exhausting and creates pressure when we're coming from, I have all, I desire
all what we just did in the previous class.
Right.
I have all, and now Lord speak through me, love through me, live through me, right?
Do I have this perfect?
No.
Do I come in and out?
Yes.
Do I make mistakes?
Yes.
Do I always have a good hook?
No.
Do I sometimes just take it out of the park?
Yes.
We're all, we're all on a journey.
Okay.
This is about progress, not perfection.
So I'm not perfect.
Don't expect you to be perfect, but we're moving forward from glory to glory as God
has called us to and iron sharpens iron.
We're refining each other as we, as we gather and we share.
So Linda, any insights?
Well, I, you know, I do the post and pray.
Okay.
I'm glad you guys have given it a name.
Okay.
Mostly with my newsletters, right?
I've done, I just pray about it and I come up with the topic, but what I haven't, and
I, I kind of get look at how many people, how many opens, but I haven't actually, I'm
going to feed it into chat and go, well, what is piquing their interest the most?
What I'm writing.
Right.
And I learned from my audience, from their response and, and, and Linda, what were my
top ones that had most opens and what had the least and, and I tell it like you can
train your chat GPT, say you are an expert market analysis, for example, and I want
to complete analysis.
Ask me any questions here are the analytics from this, here's my top, this, here's what
worked really well here.
What do you learn about my audience and about, and then by the way, in chat GPT, once you
get that, and I assume you all have the plus, the $20 I would, or you're missing a lot.
If you don't have the plus you're missing, especially new rollout features and everything.
So to get the most, if you're using chat now there's other, there's Claude, there's all
the others.
But when you, when you do that I would, when it's going to come back and give you, and
I would say, summarize this so you get a really tight summary and you can copy and paste it
to a document because it could get lost.
But I also tell a chat to make a note and put that in memory.
So tell chat the things that are important to save in memory.
And there's not unlimited memory.
So keep cleaning out your memory.
But I will then when I go to write, because if it's helping you say, I wrote this based
on what we know in memory as to what works, did I hit the mark?
What's missing?
What would you change based on the analytics?
So it, it lets you analyze your own writing based on your own analytics.
Does that make sense?
Okay.
It's powerful.
It totally does.
You know, and that's, I mean, that's one of those areas that it's, it's numbers and math
and you know, you don't have to, you just have to be willing to gather the information.
You don't have to know any, cause I hate, no, I'm not good at number.
I hate it too.
And there were the briefs.
Okay.
Um, but I let it do it and it's like, Whoa.
And it like, it really, I, now I've gotten to the point.
where I have it analyze every kind of thing. You know you guys can take your sales and analyze
you know what sold the most and what like you can analyze like a zillion things but in this case the
point to really get the most because I've found and I don't work a lot in the others because I
started at the beginning with chat so I'm not in Claude and the others as much Gemini but
I have found now chat just got another upgrade but it can have amnesia sometimes so I do two
things it just forgets I do two things when I'm using chat number one when it gives me something
really good I don't want it to get lost in a feed I copy and paste it to a Google Doc and label it
and then later when I come back to chat and it seems like it got off track like I'm doing some
really big projects and it's just so much in the feed it can get lost I'll go back to chat and say
let me remind you when we talked last time we came up with this are we still on track with this like
I pull it I stay in control that it doesn't take me on a wild goose chase okay so that's one way
and second is when something's important keep that to memory so then I write something and I say
review this is it in line with what we know works and the analytics and my clients need and it's
doing all the analysis you don't have to that's the cool can you imagine we've got these super
computers like doing this for us how cool is that yeah thank you for sharing that Linda appreciate
you sharing that okay let's see I heard from everyone I didn't hear Beth is there any final
comment anything you want to just say before we wrap up here yeah I've you know I really feel
that I need to be working more with AI agents and I've read that you can purchase perplexity
chat gpt clod and one other as a package and I haven't been working in all of those but
that's going to be important for me moving forward is figuring out how to use AI in what I'm doing so
I'm just going to leave you with that thought whatever you want to do with it it's a it's a
very complex I've spent a lot of time and I decided not to muddy this water with getting
into agents but that's a whole nother conversation for another time I know yeah okay I appreciate you
bringing it up though okay and I said Beth so I want to also say I'm Bev and Beth
okay the th real quick any lasting final thoughts nope I'm good thank you okay all right I pray this
blessed you all and go forth and multiply be blessed prosper in all ways talk to you soon