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[BLANK_AUDIO] 93 00:10:49.000 --> 00:10:59.000 [BLANK_AUDIO] 94 00:10:59.000 --> 00:11:09.000 [BLANK_AUDIO] 95 00:11:09.000 --> 00:11:19.000 [BLANK_AUDIO] 96 00:11:19.000 --> 00:11:31.000 [BLANK_AUDIO] 97 00:11:31.000 --> 00:11:33.000 Hello. 98 00:11:33.000 --> 00:11:41.000 [BLANK_AUDIO] 99 00:11:41.000 --> 00:11:44.000 Yeah, so I'm trying to get myself unmuted, it's just you and me today? 100 00:11:44.000 --> 00:11:46.000 It is, how are you? 101 00:11:46.000 --> 00:11:49.000 Where is everybody? 102 00:11:49.000 --> 00:11:55.000 It's been a lot of attendance lately, I don't know if it's just summer or what. 103 00:11:55.000 --> 00:12:02.000 I start to say, and I actually ran in from someplace. 104 00:12:02.000 --> 00:12:06.000 And I said, let me jump on to see if. 105 00:12:06.000 --> 00:12:12.000 Yeah, you get some tips and tricks and those kind of things. 106 00:12:12.000 --> 00:12:16.000 Can you, before we jump into that, can you remind me which community you're in? 107 00:12:16.000 --> 00:12:19.000 Because we have multiple stream into this call. 108 00:12:19.000 --> 00:12:24.000 Okay, so I was originally in the Rainmakers when it was. 109 00:12:24.000 --> 00:12:25.000 Okay. 110 00:12:25.000 --> 00:12:31.000 And then I joined a couple of the eight figs. 111 00:12:31.000 --> 00:12:36.000 Well, now they call on the first hires. 112 00:12:36.000 --> 00:12:46.000 That was on before, and I got, I got the, I won the, I don't know, I can't talk right now. 113 00:12:46.000 --> 00:12:48.000 That's okay. 114 00:12:48.000 --> 00:12:50.000 What am I saying? 115 00:12:50.000 --> 00:12:52.000 I won the eight fig two kid. 116 00:12:52.000 --> 00:12:53.000 Right. 117 00:12:53.000 --> 00:12:58.000 And then yes, and then I had the rain, rain flow for free. 118 00:12:58.000 --> 00:13:08.000 So I've been trying to get into that and, you know, create my, you know, between my CRM and that kind of thing. 119 00:13:08.000 --> 00:13:12.000 So I didn't have it pulled up because I really was here just to. 120 00:13:12.000 --> 00:13:18.000 Listening glean from what other people just came back into the house after being out for a couple hours. 121 00:13:18.000 --> 00:13:21.000 But I was thinking that. 122 00:13:21.000 --> 00:13:24.000 I am not, I'm. 123 00:13:24.000 --> 00:13:26.000 I think I'm a self starter. 124 00:13:26.000 --> 00:13:28.000 I want to think that I have. 125 00:13:28.000 --> 00:13:31.000 And then when I get into it, I'm like, you know what? 126 00:13:31.000 --> 00:13:33.000 I really could use some help here. 127 00:13:33.000 --> 00:13:36.000 Because I don't know what the world I'm doing. 128 00:13:36.000 --> 00:13:37.000 Yeah. 129 00:13:37.000 --> 00:13:38.000 Can you, okay. 130 00:13:38.000 --> 00:13:39.000 Because I've seen it called the four. 131 00:13:39.000 --> 00:13:44.000 So I know that soon to refresh my memory, I'll remember more things, but okay. 132 00:13:44.000 --> 00:13:49.000 These remind me of your business, just the direction you're thinking you want to go. 133 00:13:49.000 --> 00:13:50.000 Okay. 134 00:13:50.000 --> 00:13:52.000 So I actually have two businesses. 135 00:13:52.000 --> 00:13:53.000 One is Amazon business. 136 00:13:53.000 --> 00:14:01.000 Who I had a, I have a brand and I was selling a product on Amazon. 137 00:14:01.000 --> 00:14:04.000 They didn't sell a one piece. 138 00:14:04.000 --> 00:14:06.000 Sort of. 139 00:14:06.000 --> 00:14:11.000 Bored all the product have 400 plus products in my lower level. 140 00:14:11.000 --> 00:14:18.000 So I've shut down my Amazon and I thought the eight fig would be very good for a couple of things. 141 00:14:18.000 --> 00:14:19.000 One. 142 00:14:19.000 --> 00:14:22.000 My other business is a jewelry business. 143 00:14:22.000 --> 00:14:25.000 My husband and I have been in business for quite a while. 144 00:14:25.000 --> 00:14:29.000 But we really need to go beyond word of mouth and references. 145 00:14:29.000 --> 00:14:35.000 So that was one of the reasons why I was very glad that I was able to have access to the rain flow. 146 00:14:35.000 --> 00:14:45.000 Because then I could get the mailing list in that and start a newsletter or start something that's going that I can monetize eventually. 147 00:14:45.000 --> 00:14:48.000 You know, once I get more people on board. 148 00:14:48.000 --> 00:14:53.000 And with the other business, I was thinking of that would be my. 149 00:14:53.000 --> 00:14:57.000 I'm sure you've heard this terminology five to nine business. 150 00:14:57.000 --> 00:15:00.000 Whereas just it's a niche. 151 00:15:02.400 --> 00:15:05.800 which is handwriting and handwriting, 152 00:15:05.800 --> 00:15:10.000 biblical sayings, positive sayings, 153 00:15:10.000 --> 00:15:15.000 monetizing that to be like maybe a gallery on your wall 154 00:15:15.000 --> 00:15:18.120 with sayings on it or in your bathroom, 155 00:15:18.120 --> 00:15:20.380 in your kitchen, so on and so forth. 156 00:15:20.380 --> 00:15:25.120 So that was glad about having access to the other courses 157 00:15:25.120 --> 00:15:28.920 because I know that Euclide has did a media 158 00:15:28.920 --> 00:15:32.120 mastery course that I thought would be good for that, 159 00:15:32.120 --> 00:15:35.800 as well as good for the other businesses as well, 160 00:15:35.800 --> 00:15:37.840 it's just that my husband was taking care 161 00:15:37.840 --> 00:15:39.560 of the social media and that. 162 00:15:39.560 --> 00:15:44.280 So I figured I would take care to CRM and newsletter side. 163 00:15:44.280 --> 00:15:49.020 So that's a brief update for where I am. 164 00:15:49.020 --> 00:15:54.840 - Was there, sorry, was there, 165 00:15:54.840 --> 00:15:59.200 why were there any reason why you didn't want to do 166 00:15:59.200 --> 00:16:02.540 the business accelerator program? 167 00:16:02.540 --> 00:16:06.480 - You know what, to be frank and honest, 168 00:16:06.480 --> 00:16:10.720 the reason why I did not do this business accelerator program 169 00:16:10.720 --> 00:16:15.720 was because I spent a large sum of money 170 00:16:15.720 --> 00:16:20.140 doing the DIY, DIY done for you. 171 00:16:22.240 --> 00:16:26.440 And I can't justify another large sum of money 172 00:16:26.440 --> 00:16:27.280 to my husband. 173 00:16:27.280 --> 00:16:32.640 And secondarily to myself, you know, 174 00:16:32.640 --> 00:16:34.640 because of the fact that we spent that money 175 00:16:34.640 --> 00:16:37.680 and we have not, we're not that say we can't or won't, 176 00:16:37.680 --> 00:16:41.560 but at this point we have not made that money back. 177 00:16:41.560 --> 00:16:44.560 So we have to spend another almost $12,000. 178 00:16:44.560 --> 00:16:48.680 Yeah, my husband was shaking and said no. 179 00:16:48.680 --> 00:16:50.920 So I didn't even ask him because I already know 180 00:16:50.920 --> 00:16:53.040 the answer is (laughs) 181 00:16:53.040 --> 00:16:55.440 but do I think it would be very beneficial? 182 00:16:55.440 --> 00:16:59.120 Yes, I think it would propel me forward faster. 183 00:16:59.120 --> 00:17:01.760 And I see that side of it, you know, 184 00:17:01.760 --> 00:17:06.520 is now either taking the time to try and convince someone 185 00:17:06.520 --> 00:17:10.859 and that can be a tricky kind of slippery slope kind of thing. 186 00:17:10.859 --> 00:17:12.760 - And then you got a whole dynamic going on. 187 00:17:12.760 --> 00:17:14.440 - Okay, exactly. 188 00:17:14.440 --> 00:17:16.560 - So I hear you, I hear you. 189 00:17:16.560 --> 00:17:19.440 Okay, well, just, I was just curious. 190 00:17:19.440 --> 00:17:21.880 - Yeah, it sounds like you need lead generation, 191 00:17:21.880 --> 00:17:24.920 which is great, you know, for a business accelerator, 192 00:17:24.920 --> 00:17:29.920 but what questions, what support do you need today? 193 00:17:29.920 --> 00:17:33.680 - So, I mean, are you really familiar with rain flow or? 194 00:17:33.680 --> 00:17:37.080 - I am not as experienced as Megan, 195 00:17:37.080 --> 00:17:38.880 I'll be very honest or you might. 196 00:17:38.880 --> 00:17:41.080 However, depending on your question, 197 00:17:41.080 --> 00:17:42.920 I still may be able to help her answer it 198 00:17:42.920 --> 00:17:47.920 or at least give a kind of like a high level answer. 199 00:17:47.920 --> 00:17:49.360 - Okay, okay. 200 00:17:49.360 --> 00:17:53.280 So now I'm gonna ask you a couple questions. 201 00:17:53.280 --> 00:17:58.280 Are you, so I know you had done a product on Amazon 202 00:17:58.280 --> 00:18:03.240 or a couple of Amazon, are you still doing that? 203 00:18:03.240 --> 00:18:08.240 - No, we pulled our product last, no, that's not even true. 204 00:18:08.240 --> 00:18:12.640 We sold out of our product. 205 00:18:12.640 --> 00:18:16.120 So we pulled out of the SBA last year at the end, 206 00:18:16.120 --> 00:18:18.920 like mid to, okay, I remember when, 207 00:18:18.920 --> 00:18:20.400 sometime last year. 208 00:18:20.400 --> 00:18:22.880 - Yeah, I know, something messed together. 209 00:18:22.880 --> 00:18:27.880 - And then we were selling FBM until we sold out. 210 00:18:27.880 --> 00:18:30.480 - Okay. 211 00:18:30.480 --> 00:18:32.080 - And then we sold out in on FC2 212 00:18:32.080 --> 00:18:35.300 and we sold out at the beginning of this year. 213 00:18:35.300 --> 00:18:39.640 I don't know, probably January, February timeline. 214 00:18:39.640 --> 00:18:44.640 So yeah, we discontinued, we were doing well, 215 00:18:44.640 --> 00:18:47.560 but also would have still taken a lot more 216 00:18:47.560 --> 00:18:50.320 to get to the point where it was bringing the kind of money 217 00:18:50.320 --> 00:18:51.840 that I wanted you to bring in. 218 00:18:51.840 --> 00:18:52.840 - Right. 219 00:18:52.840 --> 00:18:55.640 - So we didn't, we honestly didn't really want to go 220 00:18:55.640 --> 00:19:00.440 that direction, so it was a fun chapter. 221 00:19:00.440 --> 00:19:04.200 - Yeah, exactly, I learned a lot and it's funny 222 00:19:04.200 --> 00:19:07.200 'cause I was just thinking that, 'cause of course, 223 00:19:07.200 --> 00:19:09.600 everybody has a course and everything. 224 00:19:09.600 --> 00:19:13.000 And I've spoken to many people about funnels and so on. 225 00:19:13.000 --> 00:19:17.280 I said, you know what, until I utilize what I already have 226 00:19:17.280 --> 00:19:19.840 and at least exhaust it. 227 00:19:19.840 --> 00:19:21.240 And if there's any weak points, 228 00:19:21.240 --> 00:19:25.040 maybe I could bring somebody in or something in on that level, 229 00:19:25.040 --> 00:19:27.440 but I'm not going to purchase another. 230 00:19:27.440 --> 00:19:29.000 So I had to be frank with the person, 231 00:19:29.000 --> 00:19:32.960 I'm not going to purchase another anything, you know? 232 00:19:32.960 --> 00:19:37.280 And so I at least exhaust what I have 233 00:19:37.280 --> 00:19:41.120 and find out what needs to be added to that to make it work. 234 00:19:41.120 --> 00:19:44.600 So that's where I am now. 235 00:19:44.600 --> 00:19:46.400 And it was funny 'cause it was a toss-up. 236 00:19:46.400 --> 00:19:48.000 I said, should I get on the call 237 00:19:48.000 --> 00:19:51.200 or should I go into rain flow 238 00:19:51.200 --> 00:19:54.120 and see if I can start working on that 239 00:19:54.120 --> 00:19:56.800 and get that to a certain point? 240 00:19:56.800 --> 00:19:58.560 And I liked it to get on the call 241 00:19:58.560 --> 00:20:00.200 because I figured in the next 30. 242 00:20:05.000 --> 00:20:08.180 So yeah, that's where that's where I am. 243 00:20:08.180 --> 00:20:13.320 Yeah. 244 00:20:13.320 --> 00:20:16.240 - Where or not where, which business are you wanting 245 00:20:16.240 --> 00:20:18.520 to like really focus on right now? 246 00:20:18.520 --> 00:20:21.560 - You know, I really want to focus on the jewelry business 247 00:20:21.560 --> 00:20:24.080 and that's why I was saying that the other one 248 00:20:24.080 --> 00:20:26.440 would be more of a, I mean, 249 00:20:26.440 --> 00:20:29.560 I know hobbies can turn into something lucrative as well. 250 00:20:29.560 --> 00:20:32.640 But we have a lot invested in the jewelry business. 251 00:20:32.640 --> 00:20:33.920 We have a brick and mortar. 252 00:20:33.920 --> 00:20:38.920 We have a e-commerce and I can see how funnels may work 253 00:20:38.920 --> 00:20:47.560 in the jewelry business. 254 00:20:47.560 --> 00:20:49.960 It would have to be, for me, 255 00:20:49.960 --> 00:20:51.520 unless I can see it some other kind of way, 256 00:20:51.520 --> 00:20:55.160 would have to be sort of an offshoot of what we already have 257 00:20:55.160 --> 00:21:00.160 because what we have is a high level of jewelry. 258 00:21:00.160 --> 00:21:02.720 I don't know that somebody's gonna go through a funnel 259 00:21:02.720 --> 00:21:06.920 and purchase a thousand dollar piece of a jewelry 260 00:21:06.920 --> 00:21:08.440 through a funnel. 261 00:21:08.440 --> 00:21:12.320 - Well, not maybe not, but I mean, maybe they would, 262 00:21:12.320 --> 00:21:14.480 I can't really say, but it could be 263 00:21:14.480 --> 00:21:16.600 that it brings them to the store. 264 00:21:16.600 --> 00:21:17.920 - Right, exactly. 265 00:21:17.920 --> 00:21:20.760 - So, or it might require, 266 00:21:20.760 --> 00:21:22.960 if you wanted to be where it's not requiring them 267 00:21:22.960 --> 00:21:24.760 to come to the store, how could you shift it 268 00:21:24.760 --> 00:21:27.040 so that you are able to sell online? 269 00:21:27.040 --> 00:21:28.920 - Right, exactly. 270 00:21:28.920 --> 00:21:33.000 - So, let me ask this, with the jewelry business, 271 00:21:33.000 --> 00:21:35.960 what is like the number one thing you wanna do right now? 272 00:21:35.960 --> 00:21:39.160 Is it that you wanna bring a new clientele? 273 00:21:39.160 --> 00:21:41.240 Is it that you wanna expand, 274 00:21:41.240 --> 00:21:45.520 like what your past or current clientele are spending? 275 00:21:45.520 --> 00:21:47.960 Is it, or is it something else? 276 00:21:47.960 --> 00:21:49.600 - No, it is a new clientele. 277 00:21:49.600 --> 00:21:51.640 I mean, it's a new clientele. 278 00:21:53.280 --> 00:21:58.280 A new clientele in, we have walk-ins, of course, you know, 279 00:21:58.280 --> 00:22:01.760 and where we are situated, 280 00:22:01.760 --> 00:22:05.520 people literally are finding us, you know. 281 00:22:05.520 --> 00:22:08.680 Even though it was seen as though we're, 282 00:22:08.680 --> 00:22:11.640 like we're not on the mainstream. 283 00:22:11.640 --> 00:22:15.320 In New York, it's considered, where are you located? 284 00:22:15.320 --> 00:22:17.200 - Arizona. - Arizona, okay. 285 00:22:17.200 --> 00:22:19.480 So, in New York, there's a diamond district 286 00:22:19.480 --> 00:22:22.560 and the diamond district has what they call malls. 287 00:22:22.560 --> 00:22:23.880 People don't know they're called malls, 288 00:22:23.880 --> 00:22:25.560 but they are considered malls. 289 00:22:25.560 --> 00:22:27.440 So, you go into these various malls 290 00:22:27.440 --> 00:22:30.840 and everybody has a establishment within the mall, 291 00:22:30.840 --> 00:22:34.080 like a regular mall, but the sepsum won't open. 292 00:22:34.080 --> 00:22:35.640 We are on a mezzanine level. 293 00:22:35.640 --> 00:22:38.840 So, you know, New York is very busy 294 00:22:38.840 --> 00:22:40.480 and where we are is very busy. 295 00:22:40.480 --> 00:22:43.680 They come in, they peruse the first floor. 296 00:22:43.680 --> 00:22:46.120 Very rarely do they come upstairs, 297 00:22:46.120 --> 00:22:50.480 but unless they come up and they wanna see what's going on, 298 00:22:51.400 --> 00:22:53.560 they wanna see what else is upstairs. 299 00:22:53.560 --> 00:22:55.360 And so, people find us that way. 300 00:22:55.360 --> 00:22:57.280 People find us because we've been in an industry 301 00:22:57.280 --> 00:22:59.040 so long people send us. 302 00:22:59.040 --> 00:23:02.400 And I realized that that is not a, 303 00:23:02.400 --> 00:23:05.440 I mean, nothing's a 100% guarantee, 304 00:23:05.440 --> 00:23:10.440 but day-to-day, we pray that people come our way 305 00:23:10.440 --> 00:23:16.920 and they do, but I need something that's more pointed towards, 306 00:23:16.920 --> 00:23:21.160 I'm looking for you, you're looking for me 307 00:23:21.160 --> 00:23:22.880 and you're going to find me 308 00:23:22.880 --> 00:23:25.200 because I put myself out there 309 00:23:25.200 --> 00:23:28.960 in marketing, lead gen, so on and so forth. 310 00:23:28.960 --> 00:23:32.500 So, we've been going the organic way up to this point. 311 00:23:32.500 --> 00:23:35.760 My husband has done social media 312 00:23:35.760 --> 00:23:38.640 and of course we want to start the newsletter, 313 00:23:38.640 --> 00:23:42.560 maybe a blog, whatever it can offshoot from a newsletter 314 00:23:42.560 --> 00:23:45.120 so it's not so laborious, I'm creating a blog 315 00:23:45.120 --> 00:23:47.600 and I'm creating a newsletter, I'm doing articles, 316 00:23:47.600 --> 00:23:50.920 you know, if we can sort of expand on one thing 317 00:23:50.920 --> 00:23:54.640 and make it these other things, that would be great. 318 00:23:54.640 --> 00:23:59.640 But going off of just referrals is, 319 00:23:59.640 --> 00:24:05.200 and also we want to get, we're looking for clients that, 320 00:24:05.200 --> 00:24:12.400 let's say, I'll just use the army for instance, 321 00:24:12.400 --> 00:24:13.800 'cause I can't think of anything else. 322 00:24:13.800 --> 00:24:15.560 You know, they all, they give awards, 323 00:24:15.560 --> 00:24:19.320 they give the Pell pins, so we do engraving, 324 00:24:19.320 --> 00:24:23.640 we do enamel work, we do that type of thing. 325 00:24:23.640 --> 00:24:28.240 So, we can get an entity that we have a contract with 326 00:24:28.240 --> 00:24:31.680 and so now we have a steady flow of, 327 00:24:31.680 --> 00:24:35.760 I don't know, let's say they wanted 1,500 rings in grade, 328 00:24:35.760 --> 00:24:38.640 so we have a steady flow of that income 329 00:24:38.640 --> 00:24:42.360 because we're a contractor with someone 330 00:24:42.360 --> 00:24:45.240 and that's an automatic, that's something that's flowing, 331 00:24:45.240 --> 00:24:50.240 it's automatic versus telling one custom piece here 332 00:24:50.240 --> 00:24:53.680 and there, one custom piece, when somebody wants to get married, 333 00:24:53.680 --> 00:24:57.000 they want a custom engagement ring or a custom wedding band 334 00:24:57.000 --> 00:25:00.200 or just a plank, whatever, it was just an ensemble period. 335 00:25:03.560 --> 00:25:06.040 But if we can get that steady income 336 00:25:06.040 --> 00:25:11.200 and then use the custom side as add-on 337 00:25:11.200 --> 00:25:13.400 versus the custom side being the thing. 338 00:25:13.400 --> 00:25:14.240 - Same thing. 339 00:25:14.240 --> 00:25:15.240 - And this being the add-on. 340 00:25:15.240 --> 00:25:19.840 Either way, it works, but we need that steady. 341 00:25:19.840 --> 00:25:21.040 - Yeah, I get that. 342 00:25:21.040 --> 00:25:24.000 So are you guys wanting to do organic marketing? 343 00:25:24.000 --> 00:25:26.640 Are you wanting to go into paid ads? 344 00:25:26.640 --> 00:25:29.720 - You know, we like doing organic marketing. 345 00:25:29.720 --> 00:25:34.160 - We're just not consistent at it as we should be. 346 00:25:34.160 --> 00:25:35.480 And that's why I was thinking 347 00:25:35.480 --> 00:25:37.880 if I even committed to a newsletter 348 00:25:37.880 --> 00:25:43.440 and that I could break into parts and pieces 349 00:25:43.440 --> 00:25:45.400 and use it here and there, 350 00:25:45.400 --> 00:25:48.920 then the consistency is what we need to do. 351 00:25:48.920 --> 00:25:51.120 Because we're gonna post something. 352 00:25:51.120 --> 00:25:52.640 He'll post something he did. 353 00:25:52.640 --> 00:25:57.480 He becomes very meticulous, 354 00:25:57.480 --> 00:25:59.520 but now I wanna set up a rig 355 00:25:59.520 --> 00:26:00.720 to film him. 356 00:26:00.720 --> 00:26:03.280 He's like, I don't have time for that. 357 00:26:03.280 --> 00:26:06.120 Because I understand he's got the goggles on 358 00:26:06.120 --> 00:26:11.120 and the microscope and he's like the intelligent scientist 359 00:26:11.120 --> 00:26:14.040 when he's working. 360 00:26:14.040 --> 00:26:16.240 And no scientist wants to be bothered 361 00:26:16.240 --> 00:26:19.600 when they've got some kind of a chemical in their hand 362 00:26:19.600 --> 00:26:23.960 and his is reversed when he's got somebody's valuable diamond 363 00:26:23.960 --> 00:26:26.040 or something he's doing, you know, 364 00:26:26.040 --> 00:26:27.640 they don't wanna be bothered, you know? 365 00:26:27.640 --> 00:26:30.000 And I get it 'cause you have to focus, 366 00:26:30.000 --> 00:26:34.640 but we still need that organic marketing. 367 00:26:34.640 --> 00:26:35.960 - Well, here's my thought. 368 00:26:35.960 --> 00:26:38.760 'Cause organic marketing is gonna move a lot slower 369 00:26:38.760 --> 00:26:41.240 and that's with you being consistent. 370 00:26:41.240 --> 00:26:44.040 Like being cranky and out consistently over a month 371 00:26:44.040 --> 00:26:47.400 is gonna be significantly slower growth. 372 00:26:47.400 --> 00:26:48.240 - Yeah. 373 00:26:48.240 --> 00:26:52.880 - So that is why we do paid advertising. 374 00:26:52.880 --> 00:26:56.800 We teach paid advertising, not, 375 00:26:56.800 --> 00:26:59.160 and it's not that organic marketing can't work, 376 00:26:59.160 --> 00:27:02.400 or that at some point you need to add it on, you know? 377 00:27:02.400 --> 00:27:04.960 But yeah, it's gonna be slow 378 00:27:04.960 --> 00:27:09.280 and it can be cumbersome to learn and add in. 379 00:27:09.280 --> 00:27:11.320 My thought with the newsletter is, 380 00:27:11.320 --> 00:27:15.600 so a newsletter can be great for your current clientele. 381 00:27:15.600 --> 00:27:20.600 It's not necessarily a tool to get new leads. 382 00:27:20.600 --> 00:27:24.800 So I don't know if I believe that that's the best use 383 00:27:24.800 --> 00:27:26.040 at your time right now. 384 00:27:26.040 --> 00:27:26.880 - Okay. 385 00:27:26.880 --> 00:27:33.080 - Honestly, going laser focusing in purely on new leads 386 00:27:33.080 --> 00:27:35.600 for the direction that you wanna go 387 00:27:35.600 --> 00:27:39.160 and if like getting essentially contracts 388 00:27:39.160 --> 00:27:41.640 with business and entities, 389 00:27:41.640 --> 00:27:45.240 or maybe even government entities, 390 00:27:45.240 --> 00:27:47.160 you know, that's where you wanna just like, 391 00:27:47.160 --> 00:27:50.400 that is the one goal and I'm all I'm working towards right now. 392 00:27:50.400 --> 00:27:53.640 And to be honest, if you're not gonna do 393 00:27:53.640 --> 00:27:54.840 the business accelerator, 394 00:27:54.840 --> 00:27:59.080 then you need to pick up a couple of books on marketing, 395 00:27:59.080 --> 00:28:03.760 as running paid ads to learn everything you can. 396 00:28:03.760 --> 00:28:04.600 - Okay. 397 00:28:04.600 --> 00:28:05.660 - Quickly about doing that. 398 00:28:05.660 --> 00:28:11.960 Because that's definitely like getting that new lead 399 00:28:11.960 --> 00:28:15.760 in daily is the biggest thing that's holding you guys back 400 00:28:15.760 --> 00:28:17.080 from where you wanna go. 401 00:28:17.080 --> 00:28:18.080 - Right. 402 00:28:18.080 --> 00:28:20.360 - And at some point that doesn't change, 403 00:28:20.360 --> 00:28:22.640 you know, from the situation changes, right? 404 00:28:23.480 --> 00:28:27.400 So I would, yeah, that's that's my, 405 00:28:27.400 --> 00:28:31.080 that's probably what I'm thinking is go all in 406 00:28:31.080 --> 00:28:36.080 on creating ads, targeting other entities 407 00:28:36.080 --> 00:28:38.560 that you can do contracts with. 408 00:28:38.560 --> 00:28:39.400 - Right. 409 00:28:39.400 --> 00:28:44.400 - And so you might look up books on sometimes branding books 410 00:28:44.400 --> 00:28:49.880 could be helpful because it can be helpful for you 411 00:28:49.880 --> 00:28:52.520 to like target them. 412 00:28:52.520 --> 00:28:55.200 So I'm currently reading story brand. 413 00:28:55.200 --> 00:28:56.400 - So I don't know where. 414 00:28:56.400 --> 00:28:58.960 - And that can be really, it's been, 415 00:28:58.960 --> 00:29:01.080 I love it when it's entertaining. 416 00:29:01.080 --> 00:29:01.920 - Okay. 417 00:29:01.920 --> 00:29:05.440 - It's so insightful, but it'll teach you how to like 418 00:29:05.440 --> 00:29:09.560 essentially use marketing language to identify, 419 00:29:09.560 --> 00:29:12.160 like to represent your brand and represent your target 420 00:29:12.160 --> 00:29:15.480 audience and to speak to them very clearly. 421 00:29:15.480 --> 00:29:18.200 And that would be a good framework if you're not going 422 00:29:18.200 --> 00:29:19.680 towards, you know, if you're kind of moving 423 00:29:19.680 --> 00:29:21.480 in a slightly different direction. 424 00:29:21.480 --> 00:29:22.840 - Right. 425 00:29:22.840 --> 00:29:26.040 - Outside of that, I would just look up what you could on, 426 00:29:26.040 --> 00:29:28.040 I mean, maybe funnels, but I don't, you know, 427 00:29:28.040 --> 00:29:29.720 you don't even need a complex funnel. 428 00:29:29.720 --> 00:29:32.120 I think that's the lie that people believe is that 429 00:29:32.120 --> 00:29:34.420 we need a complex funnel. 430 00:29:34.420 --> 00:29:36.880 And really like in our business accelerator, 431 00:29:36.880 --> 00:29:41.200 all we teach first is like the first set of a funnel 432 00:29:41.200 --> 00:29:42.520 and getting that out the door. 433 00:29:42.520 --> 00:29:46.000 'Cause it's ultimately all you actually have to have. 434 00:29:46.000 --> 00:29:46.840 - Right. 435 00:29:46.840 --> 00:29:48.320 - Which is a lead magnet. 436 00:29:48.320 --> 00:29:51.320 So that's something that you can do some research on. 437 00:29:51.320 --> 00:29:54.360 And then in rain flow, we do have like, 438 00:29:54.360 --> 00:29:56.760 if you go into funnels, you may have seen this already, 439 00:29:56.760 --> 00:29:59.880 we have a couple of templates so you can take a look at them. 440 00:30:15.000 --> 00:30:19.000 Make it just a little bit of an explanation and like what that is. 441 00:30:19.000 --> 00:30:26.000 You know how you can structure it, how you can tailor it, and so that might be in not like a helpful starting place as well. 442 00:30:26.000 --> 00:30:30.000 I'm sorry you said look at rain flow for the funnel. 443 00:30:30.000 --> 00:30:32.000 No rain flow course yeah. 444 00:30:32.000 --> 00:30:33.000 Okay. 445 00:30:33.000 --> 00:30:34.000 You know how to access that. 446 00:30:34.000 --> 00:30:35.000 Yes, yes. 447 00:30:35.000 --> 00:30:36.000 Perfect. 448 00:30:36.000 --> 00:30:37.000 Perfect. 449 00:30:37.000 --> 00:30:39.000 Okay. 450 00:30:39.000 --> 00:30:40.000 Okay. 451 00:30:40.000 --> 00:30:55.000 Okay, I will definitely do that, because I feel like, and I think you've that for that suggestion to look at the books and probably the story brand will be. 452 00:30:55.000 --> 00:31:09.000 Something that will keep me motivated to read because sometimes you know if you're not in an arena and you're reading a book it's it's informative, but to keep yourself engaged in it if that's not where you are. 453 00:31:09.000 --> 00:31:13.000 But if it's this engaging book that's entertaining. 454 00:31:13.000 --> 00:31:23.000 I love story brand story brand is so good. 455 00:31:23.000 --> 00:31:33.000 And maybe I am exposed to you know that part of business so it's like okay I find it interesting but he's a very good writer and very good storyteller. 456 00:31:33.000 --> 00:31:52.000 Another one that might be good would be she means business and now that's carry green I think that is not going to be a like topical like branding or ads or funnel type book it's a little bit more mindset. 457 00:31:52.000 --> 00:32:01.000 But we just read that in our inner circle book club and that can be helpful for like just just shifting your mindset. 458 00:32:01.000 --> 00:32:04.000 She's also like shared a lot of stories. 459 00:32:04.000 --> 00:32:06.000 So it's engaging. 460 00:32:06.000 --> 00:32:14.000 And it, you know, just help to, you know, help keep your mindset and your emotional set, you know, fuel. 461 00:32:14.000 --> 00:32:15.000 Yeah. 462 00:32:15.000 --> 00:32:16.000 Yeah. 463 00:32:16.000 --> 00:32:17.000 Yeah. 464 00:32:17.000 --> 00:32:18.000 You really do. 465 00:32:18.000 --> 00:32:26.000 That's, that's very key really do because it's very easy to get discouraged in this business. 466 00:32:26.000 --> 00:32:34.000 In any business, but in a business that is not constant or have has a certain level of consistency. 467 00:32:34.000 --> 00:32:40.000 You know, so yeah. Okay, so I'll definitely get those two books and. 468 00:32:40.000 --> 00:32:50.000 And then if I could offer a thought just for you to reflect on, or you don't have to, but it's okay if I say something challenging. 469 00:32:50.000 --> 00:32:52.000 Sure. 470 00:32:52.000 --> 00:32:58.000 So I definitely hear you on, um, you invested a lot before and it's hard to justify investing. 471 00:32:58.000 --> 00:33:08.000 And certainly the dynamic that I'm a married person to marry personally, that is also a separate thing, but just for you personally. 472 00:33:08.000 --> 00:33:15.000 Um, something I've learned so far and being exposed to so many entrepreneurs is. 473 00:33:15.000 --> 00:33:26.000 If you're always waiting for a reason to justify to do the next thing that could really help you, then a lot of times it doesn't happen. 474 00:33:26.000 --> 00:33:27.000 Mm. 475 00:33:27.000 --> 00:33:29.000 And it's because we're attaching. 476 00:33:29.000 --> 00:33:39.000 Like me, like, meaning to those decisions, like bad or good meaning, like those bad that I did that. And so I can't do another bad thing. 477 00:33:39.000 --> 00:33:45.000 And now we're, and that's an identity, like that's like saying something about our identity and who. 478 00:33:45.000 --> 00:33:46.000 Right. 479 00:33:46.000 --> 00:33:50.000 So I just encourage you to try to become more neutral from it. 480 00:33:50.000 --> 00:33:56.000 Um, you know, and think about, you know, think about those opportunities. 481 00:33:56.000 --> 00:33:58.000 Yeah, just think about everything has a learning experience. 482 00:33:58.000 --> 00:34:01.000 So if it didn't go the way you thought that doesn't mean it wasn't meant to be. 483 00:34:01.000 --> 00:34:06.000 It doesn't mean that it didn't serve a purpose, but it was a postman where there's just different than what you thought. 484 00:34:06.000 --> 00:34:10.000 Yeah. 485 00:34:10.000 --> 00:34:14.000 And then just trying like a, like, honestly, a sales perspective with your husband. 486 00:34:14.000 --> 00:34:24.000 Um, you know, maybe this is something that you over, you know, over a long period of time, something you chip away at, but it is important to think, you know, if we don't get the support that we actually really need. 487 00:34:24.000 --> 00:34:27.000 The alternative sometimes is that we don't go to where we want to go. 488 00:34:27.000 --> 00:34:28.000 Right. 489 00:34:28.000 --> 00:34:33.000 Are we willing to make that trade off? Like, is that something that we are willing to accept? 490 00:34:33.000 --> 00:34:34.000 Right. 491 00:34:34.000 --> 00:34:36.000 And for him, the answer is probably no. 492 00:34:36.000 --> 00:34:38.000 He's not actually willing to accept it. 493 00:34:38.000 --> 00:34:45.000 I think he doesn't want that to happen, but it can be hard to view it that way when you're looking at a price tag. 494 00:34:45.000 --> 00:34:46.000 Yeah. 495 00:34:46.000 --> 00:34:47.000 Yeah. 496 00:34:47.000 --> 00:34:48.000 Yeah. 497 00:34:48.000 --> 00:34:49.000 Yeah. 498 00:34:49.000 --> 00:34:57.000 So, um, but this is why, like, if you read any book, you know, with entrepreneurs, like all of them, that's why they invest so much money into. 499 00:34:57.000 --> 00:35:00.040 into mentorship, into programs. 500 00:35:02.960 --> 00:35:04.040 - Right. 501 00:35:04.040 --> 00:35:06.080 - We can't know it all and it's why we need help. 502 00:35:06.080 --> 00:35:08.380 So just like, I hope that, you know, just, 503 00:35:08.380 --> 00:35:09.220 I know that-- 504 00:35:09.220 --> 00:35:10.980 - No, that's very helpful. 505 00:35:10.980 --> 00:35:14.240 I think I'm more of the, and I understand 506 00:35:14.240 --> 00:35:17.680 when you're doing these, this particular end is not 507 00:35:17.680 --> 00:35:19.160 necessarily a risk. 508 00:35:19.160 --> 00:35:21.600 It is hazard amount of risk to it, 509 00:35:21.600 --> 00:35:24.840 but it's not, it's not a risk in the sense that 510 00:35:24.840 --> 00:35:27.760 people have marketed things and done very well. 511 00:35:27.760 --> 00:35:28.600 - Right. 512 00:35:28.600 --> 00:35:31.040 - That people have marketed things and done very well, 513 00:35:31.040 --> 00:35:33.720 then, oh, we hear about more people who have done very well 514 00:35:33.720 --> 00:35:35.160 in marketing things. 515 00:35:35.160 --> 00:35:37.400 So I get it, I totally get it. 516 00:35:37.400 --> 00:35:40.400 I get that even, it's funny because we were at, 517 00:35:40.400 --> 00:35:49.440 we were at a point where I had listened to, 518 00:35:49.440 --> 00:35:53.680 this was before Rainmakers, and I wanted to spend $50,000 519 00:35:53.680 --> 00:35:58.680 on this group of people who had figured out Google ads 520 00:35:58.680 --> 00:36:01.200 and so on and so forth. 521 00:36:01.200 --> 00:36:05.480 And my husband couldn't see the $50,000. 522 00:36:05.480 --> 00:36:07.120 He's like, well, what if this doesn't work? 523 00:36:07.120 --> 00:36:09.320 And in my mind, I'm thinking, well, what if it does? 524 00:36:09.320 --> 00:36:12.960 Because if it does work, we are going to be, 525 00:36:12.960 --> 00:36:17.640 you know, you're looking at 10 Xing, you're $50,000. 526 00:36:17.640 --> 00:36:19.880 Even if you 10 Xing didn't got out at that point, 527 00:36:19.880 --> 00:36:21.160 you've done very well. 528 00:36:22.160 --> 00:36:26.360 So I think it's, and I get the chipping away at it. 529 00:36:26.360 --> 00:36:28.320 I just heard a gentleman tell a story about 530 00:36:28.320 --> 00:36:30.920 how his wife prayed for him for 13 years. 531 00:36:30.920 --> 00:36:35.320 And finally, she gave up and they separated. 532 00:36:35.320 --> 00:36:37.640 And after they separated, he got saved. 533 00:36:37.640 --> 00:36:39.360 - Yeah, it's a big deal. 534 00:36:39.360 --> 00:36:42.720 - So, I mean, go figure, you have to hang in there 535 00:36:42.720 --> 00:36:43.960 to the end. 536 00:36:43.960 --> 00:36:47.680 So I understand, I think we are at a point where 537 00:36:49.640 --> 00:36:54.440 I can do almost anything I want in the second business. 538 00:36:54.440 --> 00:36:55.400 - Okay. 539 00:36:55.400 --> 00:36:59.760 - Okay, this first business because it involved him so much, 540 00:36:59.760 --> 00:37:03.360 I feel like I will have to do the chipping away thing. 541 00:37:03.360 --> 00:37:04.520 - Yeah, that's fair. 542 00:37:04.520 --> 00:37:07.600 - You know, and what appealed to me, 543 00:37:07.600 --> 00:37:10.160 I guess what he talked about paid ads 544 00:37:10.160 --> 00:37:12.280 when I hear Stephen talk about paid ads 545 00:37:12.280 --> 00:37:17.280 is in getting the price per acquisition down. 546 00:37:18.840 --> 00:37:20.880 If I can get that price per acquisition 547 00:37:20.880 --> 00:37:24.720 down to a certain level, I think he can see it. 548 00:37:24.720 --> 00:37:26.600 But when we talk about, you know, 549 00:37:26.600 --> 00:37:27.440 when we talk about ads, 550 00:37:27.440 --> 00:37:30.040 I worked for an advertising agency back in the day. 551 00:37:30.040 --> 00:37:32.040 And you were talking about, 552 00:37:32.040 --> 00:37:38.240 it wasn't even mega bucks in comparison to advertising 553 00:37:38.240 --> 00:37:40.200 nowadays, not outside of social media. 554 00:37:40.200 --> 00:37:43.640 I'm talking about big brands that get on football, 555 00:37:45.560 --> 00:37:49.360 you know, the Super Bowl and so on and so forth. 556 00:37:49.360 --> 00:37:52.240 But in that day, it was huge. 557 00:37:52.240 --> 00:37:56.160 So that I think is what's partly stuck in his head, 558 00:37:56.160 --> 00:37:59.680 that we came from that era where, you know, 559 00:37:59.680 --> 00:38:02.360 you spent $50,000 on an ad. 560 00:38:02.360 --> 00:38:05.520 And even now you can do that, that's nothing. 561 00:38:05.520 --> 00:38:07.440 - Good, but yeah. 562 00:38:07.440 --> 00:38:11.280 - But now we were at the point where we have such a gambit 563 00:38:11.280 --> 00:38:15.480 of levels of advertising. 564 00:38:15.480 --> 00:38:17.960 And some of the lower levels of advertising 565 00:38:17.960 --> 00:38:20.880 can work just as good as the higher level of advertising 566 00:38:20.880 --> 00:38:24.240 to just how you do it and what platform you're doing it on. 567 00:38:24.240 --> 00:38:28.800 You know, so I mean, as you can see, I get it. 568 00:38:28.800 --> 00:38:32.520 I get it having, but now I explain to someone 569 00:38:32.520 --> 00:38:34.640 who's never been in that arena. 570 00:38:34.640 --> 00:38:36.160 So I think you're absolutely right. 571 00:38:36.160 --> 00:38:40.520 It is a gradual chipping away and proving that 572 00:38:41.400 --> 00:38:43.200 and showing that this does work 573 00:38:43.200 --> 00:38:45.720 is work for countless other peoples. 574 00:38:45.720 --> 00:38:49.520 And there's no reason why it cannot work for us. 575 00:38:49.520 --> 00:38:52.880 - Yeah, and honestly, with that, you know, 576 00:38:52.880 --> 00:38:55.920 he's definitely got fear around making that decision. 577 00:38:55.920 --> 00:38:58.720 And some, what can be helpful is, again, 578 00:38:58.720 --> 00:39:01.520 what does that fear, kind of just having conversations 579 00:39:01.520 --> 00:39:04.120 of what is it you're afraid of? 580 00:39:04.120 --> 00:39:05.760 Maybe not saying it like that. 581 00:39:05.760 --> 00:39:09.280 But with questions, you know, just inquisitive question 582 00:39:09.280 --> 00:39:13.400 asking of like, to bring it to the light, you know, 583 00:39:13.400 --> 00:39:17.440 that can do so much just to bring fears and doubts 584 00:39:17.440 --> 00:39:19.080 to the light. 585 00:39:19.080 --> 00:39:22.240 There's a lot of times, a hundred percent of times, 586 00:39:22.240 --> 00:39:24.600 people are not necessarily thinking that in their mind. 587 00:39:24.600 --> 00:39:27.200 They're not thinking, I'm afraid of X, Y, Z happening. 588 00:39:27.200 --> 00:39:30.360 If we make the decision, you have to like kind of chip at it 589 00:39:30.360 --> 00:39:32.200 and dig at it and get it from out. 590 00:39:32.200 --> 00:39:33.040 - Yeah, yeah. 591 00:39:33.040 --> 00:39:35.680 - But once you do that and people have to say out loud 592 00:39:35.680 --> 00:39:39.080 whether actually afraid of, they're kind of like, oh. 593 00:39:39.080 --> 00:39:39.920 - Yeah. 594 00:39:39.920 --> 00:39:42.160 - I don't want to be afraid of that, not always, 595 00:39:42.160 --> 00:39:45.920 but a lot of the time it's, I don't want to be afraid of that. 596 00:39:45.920 --> 00:39:47.720 Or that sounds kind of silly, 597 00:39:47.720 --> 00:39:49.800 'cause most of the time where it's, again, 598 00:39:49.800 --> 00:39:54.800 we're attaching meaning to everything, everything. 599 00:39:54.800 --> 00:39:59.800 We attach, like good and bad as we attach everything. 600 00:40:02.800 --> 00:40:04.880 - Yeah, yeah, yeah. 601 00:40:04.880 --> 00:40:06.480 No, you're right, you're right. 602 00:40:06.480 --> 00:40:08.320 I just met a gentleman today 603 00:40:08.320 --> 00:40:11.720 and he was talking about his first marriage 604 00:40:11.720 --> 00:40:13.160 versus his second marriage. 605 00:40:13.160 --> 00:40:16.120 And now when the first marriage is over, 606 00:40:16.120 --> 00:40:18.720 he wanted to get rid of everything 607 00:40:18.720 --> 00:40:19.840 that had to do with the first marriage. 608 00:40:19.840 --> 00:40:22.240 It didn't matter if it was sentimental or not. 609 00:40:22.240 --> 00:40:25.040 It still was tied to that first marriage. 610 00:40:25.040 --> 00:40:29.880 And I felt, I felt like when I was talking to him 611 00:40:29.880 --> 00:40:34.560 that wow, you really allowed that first marriage 612 00:40:34.560 --> 00:40:36.360 to have such a hold on you, 613 00:40:36.360 --> 00:40:41.120 that you're really willing to squander thousands of dollars 614 00:40:41.120 --> 00:40:43.520 just to wipe the slate clean. 615 00:40:43.520 --> 00:40:48.280 And I get, and I totally get that. 616 00:40:48.280 --> 00:40:50.320 You know, I guess it would propel a person 617 00:40:50.320 --> 00:40:52.400 if they allow it, 'cause you have to allow it. 618 00:40:52.400 --> 00:40:55.440 It would propel a person forward faster 619 00:40:55.440 --> 00:40:57.080 if you can get that out of the way, 620 00:40:57.080 --> 00:41:00.480 but he attached so much meaning to that thing 621 00:41:00.480 --> 00:41:02.240 or those things that had to do with that. 622 00:41:02.240 --> 00:41:03.160 So you're absolutely right. 623 00:41:03.160 --> 00:41:05.480 Even when you said about, 624 00:41:05.480 --> 00:41:09.160 and I was talking about having the Amazon product 625 00:41:09.160 --> 00:41:11.320 and so on and so forth, you're absolutely right. 626 00:41:11.320 --> 00:41:12.800 I attached a lot of meaning to that 627 00:41:12.800 --> 00:41:14.880 because when I think about that, 628 00:41:14.880 --> 00:41:17.000 I think about the dollar signs. 629 00:41:17.000 --> 00:41:18.800 So now thinking about the next thing 630 00:41:18.800 --> 00:41:22.000 is attached to thinking about those dollar signs. 631 00:41:22.000 --> 00:41:25.320 So you're right, that has to be a separate entity 632 00:41:26.360 --> 00:41:27.480 all together. 633 00:41:27.480 --> 00:41:31.760 - Yeah, and because we attach our about, 634 00:41:31.760 --> 00:41:35.520 that value is so connected to money in most of the world 635 00:41:35.520 --> 00:41:37.760 for anything, and it takes a lot of effort 636 00:41:37.760 --> 00:41:41.400 to get to a point where money is completely neutral 637 00:41:41.400 --> 00:41:43.880 or you feel completely neutral about money. 638 00:41:43.880 --> 00:41:47.680 And then as soon as you do that, you become super free. 639 00:41:47.680 --> 00:41:52.680 And honestly, that is what our Amazon journey taught me. 640 00:41:52.680 --> 00:41:54.520 It was a very long journey. 641 00:41:55.480 --> 00:42:00.200 But through that, I became truly neutral about money. 642 00:42:00.200 --> 00:42:03.640 And then I stopped assigning good or bad 643 00:42:03.640 --> 00:42:06.680 to things based on what happened monetarily with it. 644 00:42:06.680 --> 00:42:10.920 Like for me, I was attaching a lot of bad 645 00:42:10.920 --> 00:42:14.640 and irresponsible identity words to myself 646 00:42:14.640 --> 00:42:16.600 because we had spent so much money, 647 00:42:16.600 --> 00:42:20.520 not that we didn't make a lot of money revenue-wise, 648 00:42:20.520 --> 00:42:25.440 but it, so, you know, 649 00:42:25.440 --> 00:42:29.320 and you're never, yeah, you're always gonna be stuck in a way 650 00:42:29.320 --> 00:42:31.880 by doing that because you can't let yourself move forward 651 00:42:31.880 --> 00:42:34.480 because we're, you don't wanna be bad 652 00:42:34.480 --> 00:42:36.660 or whatever the word is for you. 653 00:42:36.660 --> 00:42:38.720 - Right, right, right, right, right. 654 00:42:38.720 --> 00:42:40.640 - Yeah, and yeah, just so, 655 00:42:40.640 --> 00:42:42.400 and also I just want you to hear too, 656 00:42:42.400 --> 00:42:47.040 like my value is certainly to make unified decisions 657 00:42:47.040 --> 00:42:49.120 that's a married couple, you know. 658 00:42:49.120 --> 00:42:50.120 - Yes. 659 00:42:50.120 --> 00:42:53.160 - Definitely, definitely my value. 660 00:42:53.160 --> 00:42:55.440 'Cause I don't want you to hear that I had my share 661 00:42:55.440 --> 00:42:57.080 to make a decision against your husband 662 00:42:57.080 --> 00:42:57.920 or anything like that. 663 00:42:57.920 --> 00:43:00.560 - Yeah, no, no, I definitely don't hear that 664 00:43:00.560 --> 00:43:04.280 and I definitely understand that it's not even just always 665 00:43:04.280 --> 00:43:07.680 that, that, I mean, he, my husband could be talking to me 666 00:43:07.680 --> 00:43:10.400 about something that I don't necessarily see. 667 00:43:10.400 --> 00:43:12.760 So it's always gonna be that, you know, 668 00:43:12.760 --> 00:43:15.520 one is gonna see something that the other one doesn't see 669 00:43:15.520 --> 00:43:18.000 and that there's kind of the persuasion going. 670 00:43:18.000 --> 00:43:20.840 He's very good at persuading me to do stuff 671 00:43:20.840 --> 00:43:23.600 'til I really not, I don't want to do that. 672 00:43:23.600 --> 00:43:25.280 - Yeah, like wait a second. 673 00:43:25.280 --> 00:43:30.120 - You know, it's like we, well, we bought a car 674 00:43:30.120 --> 00:43:34.640 a gazillion years ago and I didn't want a gray car. 675 00:43:34.640 --> 00:43:35.800 Guess what we ended up with? 676 00:43:35.800 --> 00:43:39.280 A gray car, like, how did this happen? 677 00:43:39.280 --> 00:43:41.680 I said, I had to settle it up like, 678 00:43:41.680 --> 00:43:45.240 and it's a nice car, the color is nice and everything, 679 00:43:45.240 --> 00:43:47.000 but we had a gray car. 680 00:43:47.000 --> 00:43:49.800 Somehow he persuaded me to get this gray car. 681 00:43:50.640 --> 00:43:53.560 I have no idea how that happened. 682 00:43:53.560 --> 00:43:54.920 I'm trying to figure out who, 683 00:43:54.920 --> 00:43:58.880 I don't want to figure out who I am, you know, 684 00:43:58.880 --> 00:44:01.840 where all of a sudden I'm allowing, 685 00:44:01.840 --> 00:44:04.160 whether it be your husband or anybody else, 686 00:44:04.160 --> 00:44:07.360 you to make you into something that you're not, you know? 687 00:44:07.360 --> 00:44:09.040 So I mean, that's a lot of, 688 00:44:09.040 --> 00:44:11.040 that could be a lot of pushback, 689 00:44:11.040 --> 00:44:15.640 but nonetheless, we had a gray car and it seems 690 00:44:15.640 --> 00:44:16.960 to someone else and be like, oh, 691 00:44:16.960 --> 00:44:18.880 you at least you have a car and-- 692 00:44:18.880 --> 00:44:23.880 Sure, no, but it's a deeper meaning behind that, you know? 693 00:44:23.880 --> 00:44:29.640 So yeah, yeah, I think you're absolutely right. 694 00:44:29.640 --> 00:44:33.000 And I think it can be done in a good and respectful way 695 00:44:33.000 --> 00:44:34.800 that, you know, we both come out, 696 00:44:34.800 --> 00:44:37.720 because ultimately we're both going to be winners 697 00:44:37.720 --> 00:44:40.200 in this situation, you know? 698 00:44:40.200 --> 00:44:42.240 It's not even a matter of, okay, 699 00:44:42.240 --> 00:44:45.600 so I persuaded you to do this and it works. 700 00:44:45.600 --> 00:44:48.400 So now, who's the biggest loser here? 701 00:44:48.400 --> 00:44:49.400 That's not it. 702 00:44:49.400 --> 00:44:52.440 We're both going to be winners in this situation. 703 00:44:52.440 --> 00:44:53.600 Yeah. 704 00:44:53.600 --> 00:44:56.080 And if I'm out there, what I think has happened, 705 00:44:56.080 --> 00:44:59.640 has happened as well is I'm here with you all 706 00:45:07.400 --> 00:45:12.360 Steven, I'm here hearing all this. I'm here seeing people who 707 00:45:12.360 --> 00:45:18.320 have produced something who have gone to a certain level with 708 00:45:18.320 --> 00:45:24.080 advertising and taking the business accelerator and so on 709 00:45:24.080 --> 00:45:29.240 and so forth. He's not. Yeah. So I'm the I'm the mouthpiece 710 00:45:29.240 --> 00:45:34.160 behind this whole thing. You know, and you're right, we have 711 00:45:34.160 --> 00:45:38.280 to have to separate that. And I think I that was a lesson, you 712 00:45:38.280 --> 00:45:40.840 know, every day you learned something new. And I think that 713 00:45:40.840 --> 00:45:43.320 was a lesson I learned today because I was talking to someone 714 00:45:43.320 --> 00:45:49.880 and this person is not turned 90 yesterday. They own a large 715 00:45:49.880 --> 00:45:56.200 company. And when something wasn't going well, although they've 716 00:45:56.200 --> 00:46:00.080 had this entity back from the beginning of the company, when 717 00:46:00.080 --> 00:46:03.800 it wasn't going well, they'd like, okay, fine, the deal. I'll 718 00:46:03.800 --> 00:46:07.200 take this deal and we'll get rid of the whole thing. It wasn't 719 00:46:07.200 --> 00:46:10.960 and it wasn't like it didn't exist anymore. It's just that it 720 00:46:10.960 --> 00:46:13.880 didn't exist for them anymore, because it wasn't going well. 721 00:46:13.880 --> 00:46:18.440 It was just they just saw the the bigger picture and just let 722 00:46:18.440 --> 00:46:22.480 it go. So some people would say, Oh, well, you know, we've had 723 00:46:22.480 --> 00:46:26.480 this since 1929 or whatever year it was. And it's almost going 724 00:46:26.480 --> 00:46:29.720 to be 100 years old. Why can't we keep it? No, he was like, no, 725 00:46:29.720 --> 00:46:33.880 let's we're done. You know, so I think I need to get more like 726 00:46:33.880 --> 00:46:38.360 that, whereas there's no emotional hold in a sense, or I can 727 00:46:38.360 --> 00:46:41.720 let go of the emotional hold easily. And I see, okay, if I 728 00:46:41.720 --> 00:46:46.600 look at the numbers, and this doesn't work, and I can see 729 00:46:46.600 --> 00:46:50.040 going in a different direction and that working, I'm willing to 730 00:46:50.040 --> 00:46:50.720 let go of that. 731 00:46:50.800 --> 00:46:55.960 Yeah. Yeah. Also, I thought of this too, while you're talking, 732 00:46:55.960 --> 00:46:59.800 you can also just do, you can start reaching out, you know, 733 00:46:59.800 --> 00:47:02.880 reaching out to the clientele that you want to have, reaching 734 00:47:02.880 --> 00:47:05.400 out through email and then following up with phone calls, 735 00:47:05.400 --> 00:47:08.880 you know, maybe putting together a very quick, but nice looking 736 00:47:08.880 --> 00:47:13.320 presentation, you know, and you can, that's, I mean, that's 737 00:47:13.320 --> 00:47:17.120 organic reach out to you. So you have just, you know, you 738 00:47:17.120 --> 00:47:20.240 got to do kind of a lot of those, just, you know, to get one. But 739 00:47:20.240 --> 00:47:23.360 that's something that you can do also in the meantime, to get 740 00:47:23.360 --> 00:47:27.400 like, get somebody now that you can provide that service that you 741 00:47:27.400 --> 00:47:31.440 want to and then get their review, you know, their testimonial 742 00:47:31.440 --> 00:47:35.400 to help you get more and more. So it's definitely something that 743 00:47:35.400 --> 00:47:38.200 you also are able to do now without reading any book or 744 00:47:38.200 --> 00:47:42.800 anything like that. Right. Right. Right. Yeah. Yeah. Yeah. 745 00:47:42.800 --> 00:47:46.240 And what do you think the best way is to, I know you mentioned 746 00:47:46.240 --> 00:47:49.280 testimonial, what do you think the best way is to get people to 747 00:47:49.280 --> 00:47:56.520 give? I mean, everybody needs a review. You know, people always 748 00:47:56.520 --> 00:48:00.880 are I haven't seen a person leave dissatisfied with the service 749 00:48:00.880 --> 00:48:05.920 or the product that we've provided for them. They're always 750 00:48:05.920 --> 00:48:10.360 very happy and enthusiastic and they always say they're going to 751 00:48:10.360 --> 00:48:13.680 leave a review and we chase after them to a certain point, 752 00:48:13.720 --> 00:48:17.880 because after a while you're now you're just annoying. So what is 753 00:48:17.880 --> 00:48:23.480 the best way to get people to do that? Or is there no magic way 754 00:48:23.480 --> 00:48:27.920 or no specific way to that to spark people's interest in 755 00:48:27.920 --> 00:48:33.200 understanding how important a review is for us? Well, I think 756 00:48:33.200 --> 00:48:35.760 it's first important to remember that a very small percentage 757 00:48:35.760 --> 00:48:39.640 of buyers are going to leave over here. Very, very small, no 758 00:48:39.640 --> 00:48:43.440 matter what. But you can, I mean, it doesn't necessarily hurt to 759 00:48:43.440 --> 00:48:47.760 incentivize it. You know, so whether that's giving them a 760 00:48:47.760 --> 00:48:52.320 discount on a store, a lot of times, you know, I walk into 761 00:48:52.320 --> 00:48:55.200 places where, you know, you get a gift card somewhere to leave 762 00:48:55.200 --> 00:48:59.040 a review. You know, you got to show, you got to show them, you 763 00:48:59.040 --> 00:49:01.680 know, like the screenshot or show them the review and then to 764 00:49:01.680 --> 00:49:03.960 give you a gift card. Now you want to you probably want to do 765 00:49:03.960 --> 00:49:08.280 something that matches, you know, your business and your 766 00:49:08.280 --> 00:49:13.680 client all. But it's, you know, depending on how bad that you 767 00:49:13.680 --> 00:49:17.720 just need to get a few in, you can do something like that. Hey, 768 00:49:17.720 --> 00:49:23.280 we're giving, or you're giving maybe something away for, you 769 00:49:23.280 --> 00:49:26.720 know, the next 10 reviews that get dropped as people go into a 770 00:49:26.720 --> 00:49:32.760 drawing to get something. Or, you know, I would figure out a way 771 00:49:32.760 --> 00:49:36.320 to incentivize it. Right. That's going to probably motivate 772 00:49:36.320 --> 00:49:40.400 people a little bit more. And at least you know, it might help 773 00:49:40.400 --> 00:49:42.800 you get a few in more quickly. And then you don't have to 774 00:49:42.800 --> 00:49:46.080 always incentivize it. Right. You need to get like a little 775 00:49:46.080 --> 00:49:50.480 push of like, I just need a new one, you know, then. Yeah. Yeah, 776 00:49:50.480 --> 00:49:53.520 that's where we are. We need, we do need a few new ones. And 777 00:49:53.520 --> 00:49:58.400 but I like that idea. I'm sure we can think of something that 778 00:49:58.400 --> 00:50:00.040 would and of course that would 779 00:50:09.200 --> 00:50:14.800 It's still things that people like to receive. And you could do gift cards depending on your 780 00:50:14.800 --> 00:50:21.280 storage to your store. I mean, you know, it depends on what, but if you want to work with 781 00:50:21.280 --> 00:50:25.760 somebody, you know, there's another business that you're like, it's complimentary to you guys. 782 00:50:25.760 --> 00:50:33.600 And if you have any company, you know, that's another my brand guy going now. So if you have 783 00:50:33.600 --> 00:50:39.360 any friends who have businesses, you know, you can kind of help each other and like, hey, we have 784 00:50:39.360 --> 00:50:43.760 where friends were kind of partners in, you know, in a way with this company over here. And like, 785 00:50:43.760 --> 00:50:47.520 if you leave a review, you get to go over there. If there's a gift card or whatever you could use 786 00:50:47.520 --> 00:50:54.160 in there or there's a lot of ways you could do it. Yeah, yeah. Okay, I like that. I like that. I'm 787 00:50:54.160 --> 00:50:58.720 sure I I'm definitely that really that piques my interest because I'm sure we can 788 00:50:58.720 --> 00:51:06.160 without you just brainstorming on thinking of something we can come up with something that would 789 00:51:06.160 --> 00:51:12.000 be of interest to people. I mean, you know, first of all, ladies love the jewelry industry. I very 790 00:51:12.000 --> 00:51:18.800 rarely come across someone who doesn't like jewelry or or they may wear a minimal amount of jewelry, 791 00:51:18.800 --> 00:51:24.640 but they they do wear something. So in in we, you know, we always can use something 792 00:51:24.640 --> 00:51:30.880 or want something that if you don't if you don't need to use it, we want it. So yeah, 793 00:51:30.880 --> 00:51:34.800 I could definitely think of something that I couldn't incentivize these reviews. Yeah. 794 00:51:34.800 --> 00:51:41.200 Yeah. Well, I maybe come back sometime with an update. Yeah. 795 00:51:41.200 --> 00:51:46.000 Great to shoot from you and see how things are going. Most definitely. I'm glad I jumped on. 796 00:51:46.560 --> 00:51:52.400 Please remind me of your name again. I'm Gabby. Gabby. Yes, Gabby. Yes. I always forget that 797 00:51:52.400 --> 00:51:58.480 it's like I'm right. Yeah, everybody's everybody's coaching team. Yeah. I'm Gabby. 798 00:51:58.480 --> 00:52:04.160 Yeah, I mean, I knew it, but some of these it wasn't coming to my the forefront of my mind. 799 00:52:04.160 --> 00:52:09.680 Yes, because I've seen you several times. Yes, but thank you so much. I'm glad I jumped on 800 00:52:09.680 --> 00:52:15.520 after all. And I'm gonna go take a look at rain flow and the things you suggested. 801 00:52:16.000 --> 00:52:19.840 All right. All right, Linda. We'll have a good rest of your weekend. Good luck. Okay. 802 00:52:19.840 --> 00:52:22.480 You do. Thanks. Bye. Bye.