WEBVTT 1 00:00:09.000 --> 00:00:19.000 [BLANK_AUDIO] 2 00:00:19.000 --> 00:00:29.000 [BLANK_AUDIO] 3 00:00:29.000 --> 00:00:39.000 [BLANK_AUDIO] 4 00:00:39.000 --> 00:00:49.000 [BLANK_AUDIO] 5 00:00:49.000 --> 00:00:59.000 [BLANK_AUDIO] 6 00:00:59.000 --> 00:01:21.000 [BLANK_AUDIO] 7 00:01:21.000 --> 00:01:23.000 Hello, hello. 8 00:01:23.000 --> 00:01:24.000 How are you guys doing? 9 00:01:24.000 --> 00:01:25.000 Go ahead and unmute. 10 00:01:25.000 --> 00:01:26.000 We're a small group. 11 00:01:26.000 --> 00:01:29.000 There we are. 12 00:01:29.000 --> 00:01:31.000 How's everyone doing today? 13 00:01:31.000 --> 00:01:33.000 Good. 14 00:01:33.000 --> 00:01:35.000 Good. Kimberly, how are you doing? 15 00:01:35.000 --> 00:01:37.000 I'm good. 16 00:01:37.000 --> 00:01:40.000 Everyone's good. 17 00:01:40.000 --> 00:01:52.000 I particularly like Thursdays and Fridays, not because it's the end of the week, but because I spend a lot of my time on Thursdays and Fridays working on projects. 18 00:01:52.000 --> 00:01:57.000 And that probably fuels me more than anything. 19 00:01:57.000 --> 00:02:04.000 It's just that getting in there with some strategy, making progress on something, it's very satisfying. 20 00:02:04.000 --> 00:02:07.000 So I'm also feeling very good today. 21 00:02:07.000 --> 00:02:08.000 All righty. 22 00:02:08.000 --> 00:02:13.000 Well, we'll see if anybody else comes in just a few minutes late. 23 00:02:13.000 --> 00:02:19.000 Let me look, see who we're missing. 24 00:02:19.000 --> 00:02:24.000 Okay. 25 00:02:24.000 --> 00:02:27.000 We'll see a few people. 26 00:02:27.000 --> 00:02:28.000 So we'll see. 27 00:02:28.000 --> 00:02:30.000 Well, we're going to jump right in. 28 00:02:30.000 --> 00:02:33.000 So this week was week eight. 29 00:02:33.000 --> 00:02:36.000 I'm talking about branding vision. 30 00:02:36.000 --> 00:02:48.000 Why don't you guys let me know where did you get in the videos, like in the training module? 31 00:02:48.000 --> 00:02:52.000 I have, I have, I have, haven't, I haven't. 32 00:02:52.000 --> 00:02:53.000 Okay. 33 00:02:53.000 --> 00:02:55.000 What about you, Rhonda? 34 00:02:55.000 --> 00:03:00.000 I think the branding. 35 00:03:00.000 --> 00:03:01.000 The branding one. 36 00:03:01.000 --> 00:03:04.000 Let me just go into the app and I'll. 37 00:03:04.000 --> 00:03:05.000 Sure. 38 00:03:05.000 --> 00:03:07.000 Which one. 39 00:03:07.000 --> 00:03:10.000 I have. 40 00:03:10.000 --> 00:03:20.000 Let's see. 41 00:03:20.000 --> 00:03:23.000 Maybe sign in again, just a sec. 42 00:03:23.000 --> 00:03:25.000 Okay. 43 00:03:25.000 --> 00:03:30.000 There's this accelerator. 44 00:03:30.000 --> 00:03:33.000 Courses. 45 00:03:33.000 --> 00:03:43.000 Okay. 46 00:03:43.000 --> 00:03:45.000 Takes a while to get there. 47 00:03:45.000 --> 00:03:49.000 Yeah, it's, it's not a direct route to get to your computer. 48 00:03:49.000 --> 00:03:55.000 Your computer is also running zoom, which I feel like always flows down a little bit. 49 00:03:55.000 --> 00:03:56.000 Okay. 50 00:03:56.000 --> 00:04:02.000 Let's see. 51 00:04:02.000 --> 00:04:12.000 I think I pretty much listened to. 52 00:04:12.000 --> 00:04:15.000 All of them. 53 00:04:15.000 --> 00:04:16.000 Yeah. 54 00:04:16.000 --> 00:04:17.000 Okay. 55 00:04:17.000 --> 00:04:18.000 It's okay. 56 00:04:18.000 --> 00:04:20.000 We're going to have a really good discussion today. 57 00:04:20.000 --> 00:04:23.000 I was actually spending some time preparing for this and I. 58 00:04:23.000 --> 00:04:28.000 I kind of changed some of the questions that we normally would do on week eight. 59 00:04:28.000 --> 00:04:40.000 Mostly because in the last few months, we've had more of a mix of people coming into our cohorts where there's a mix of sometimes newer businesses and businesses that have been around for a little while and kind of things in between. 60 00:04:40.000 --> 00:04:44.000 So I wanted the conversation to be appropriate for everybody. 61 00:04:44.000 --> 00:05:00.000 So it's okay if you guys, and it's for anybody listening to this replay, it's okay if you're someone who's got a newer business and you're working on your brand identity and vision for the first time, or if you're someone who's been around a while, like it's still really good to come back. 62 00:05:03.120 --> 00:05:05.720 had something changed where my brand identity 63 00:05:05.720 --> 00:05:07.040 has shifted or needs to change, 64 00:05:07.040 --> 00:05:10.440 or I need to get back to where I originally came from, 65 00:05:10.440 --> 00:05:13.960 or has the vision changed and how do we, 66 00:05:13.960 --> 00:05:15.480 what's the strategy that I'm using? 67 00:05:15.480 --> 00:05:16.840 Does that match my vision? 68 00:05:16.840 --> 00:05:20.680 So I think this is a really good week for everybody, 69 00:05:20.680 --> 00:05:22.720 even though sometimes I know it can come across 70 00:05:22.720 --> 00:05:26.480 as very basic, I think it's always gonna apply. 71 00:05:26.480 --> 00:05:30.160 So, to hit us off. 72 00:05:30.160 --> 00:05:33.360 I, we're gonna do a lot of like questions 73 00:05:33.360 --> 00:05:36.200 and discussion today, and just have like 74 00:05:36.200 --> 00:05:38.560 a nice open discussion since there's just three of us on, 75 00:05:38.560 --> 00:05:41.000 like that allows us all to have a good amount of time 76 00:05:41.000 --> 00:05:42.800 to like talk back and forth with each other 77 00:05:42.800 --> 00:05:45.360 and just be really peer supported, which I love. 78 00:05:45.360 --> 00:05:49.960 So we are going to start with our first question, 79 00:05:49.960 --> 00:05:54.960 and I just wanna hear, have you addressed your, 80 00:05:55.040 --> 00:05:58.400 have you identified to find your brand identity and vision 81 00:05:58.400 --> 00:06:01.600 before, or is this your first time doing it? 82 00:06:01.600 --> 00:06:04.760 And just, you guys can just go, 83 00:06:04.760 --> 00:06:08.080 you don't have to worry about answering, feeling like that. 84 00:06:08.080 --> 00:06:11.920 - Is that, like I haven't looked at it yet, 85 00:06:11.920 --> 00:06:15.280 but is that talking about who your audience is? 86 00:06:15.280 --> 00:06:20.520 Okay, yes, I have, that I have done, 87 00:06:20.520 --> 00:06:23.160 I had to do right from the beginning. 88 00:06:24.000 --> 00:06:28.840 Um, so yes, I know, okay, yes. 89 00:06:28.840 --> 00:06:30.880 - I love it, what about you Rhonda? 90 00:06:30.880 --> 00:06:32.560 - Yes, I have. 91 00:06:32.560 --> 00:06:34.880 - Okay, John, I don't know if you've heard the question 92 00:06:34.880 --> 00:06:36.320 or if you're gonna be able to unmute. 93 00:06:36.320 --> 00:06:38.160 It's okay if not, you can always put answers 94 00:06:38.160 --> 00:06:40.080 in the chat as well. 95 00:06:40.080 --> 00:06:41.920 So we're just talking, we're gonna be talking 96 00:06:41.920 --> 00:06:43.840 through our brand identity, our vision, 97 00:06:43.840 --> 00:06:45.480 our strategy behind our vision today. 98 00:06:45.480 --> 00:06:47.120 And so I just ask everybody, 99 00:06:47.120 --> 00:06:50.120 has this, is this something that you've done before? 100 00:06:50.120 --> 00:06:51.800 Which I kinda know the answer, John, for you. 101 00:06:51.800 --> 00:06:53.560 But is this something you've done before 102 00:06:53.560 --> 00:06:56.160 or is it your first time doing it? 103 00:06:56.160 --> 00:06:59.320 - Just the piece that I did at the beginning 104 00:06:59.320 --> 00:07:01.680 of this course, that was the most 105 00:07:01.680 --> 00:07:02.600 in depth I've ever done it. 106 00:07:02.600 --> 00:07:04.960 I have done a, something similar, 107 00:07:04.960 --> 00:07:09.960 but on a much lighter scale with a lot less information. 108 00:07:09.960 --> 00:07:13.000 So the one that happened at the very beginning 109 00:07:13.000 --> 00:07:16.640 of this course was by far the most in depth I ever went 110 00:07:16.640 --> 00:07:19.400 with my brand or my client avatar. 111 00:07:19.400 --> 00:07:20.600 - Okay, love that. 112 00:07:20.600 --> 00:07:22.000 Actually, I don't have a different response 113 00:07:22.000 --> 00:07:24.960 than I was expecting, so that's awesome. 114 00:07:24.960 --> 00:07:27.320 Okay, so someone asked you guys today 115 00:07:27.320 --> 00:07:29.280 and I'm the one asking today, 116 00:07:29.280 --> 00:07:32.240 what business are you really building? 117 00:07:32.240 --> 00:07:35.360 Would your answer be different than it was 118 00:07:35.360 --> 00:07:37.360 maybe a year ago or even at the beginning 119 00:07:37.360 --> 00:07:38.480 of the accelerator? 120 00:07:38.480 --> 00:07:40.860 And if so, how? 121 00:07:40.860 --> 00:07:47.640 - Shall I go? 122 00:07:47.640 --> 00:07:48.800 - Sure. 123 00:07:48.800 --> 00:07:52.800 Okay, I'm gonna say yes, it did change, 124 00:07:52.800 --> 00:07:54.480 it would have changed since the beginning 125 00:07:54.480 --> 00:07:57.360 of this cohort for sure, 126 00:07:57.360 --> 00:07:59.160 which means it also changed since the beginning 127 00:07:59.160 --> 00:08:00.040 of this year. 128 00:08:00.040 --> 00:08:03.840 The biggest thing that changed for me, I think, 129 00:08:03.840 --> 00:08:05.520 was I was trying to serve everybody 130 00:08:05.520 --> 00:08:09.080 and now I'm, I haven't quite nailed down exactly who, 131 00:08:09.080 --> 00:08:10.560 I mean, you know this because you're my coach, 132 00:08:10.560 --> 00:08:14.080 but I'm quite nailed down exactly who the one person 133 00:08:14.080 --> 00:08:17.960 is that I'm serving, but I have stopped trying 134 00:08:17.960 --> 00:08:22.120 to serve all of them and I'm now basically on the search 135 00:08:22.120 --> 00:08:26.160 to find out who the, yeah, which name to put on the wall 136 00:08:26.160 --> 00:08:29.440 and then model my business around that, around that name. 137 00:08:29.440 --> 00:08:32.320 - Yeah, absolutely. 138 00:08:32.320 --> 00:08:34.280 What about you guys, Rhonda, Kimberly? 139 00:08:34.280 --> 00:08:37.320 - My God. 140 00:08:37.320 --> 00:08:39.000 - Go ahead, Kim. 141 00:08:39.000 --> 00:08:46.680 - I was the same way, at first I put out ads 142 00:08:46.920 --> 00:08:51.400 and I didn't know what kind of copy to do 143 00:08:51.400 --> 00:08:56.400 because I was trying to make it fit everybody out there 144 00:08:56.400 --> 00:08:58.760 that might be interested. 145 00:08:58.760 --> 00:09:03.760 And now I'm going after one person, 146 00:09:03.760 --> 00:09:11.520 like that person and I'm getting much better results 147 00:09:12.760 --> 00:09:17.760 and it has clarified what I want out of my business. 148 00:09:17.760 --> 00:09:20.600 - Mm, that's powerful. 149 00:09:20.600 --> 00:09:22.640 - Yeah, that's really cool. 150 00:09:22.640 --> 00:09:24.800 Rhonda, what were you gonna say? 151 00:09:24.800 --> 00:09:28.120 - I was gonna say that, I think when I started to write 152 00:09:28.120 --> 00:09:31.680 the copy for ads, it's got a lot more narrow too, 153 00:09:31.680 --> 00:09:36.680 like Kimberly was saying and now I'm just trying to serve, 154 00:09:36.680 --> 00:09:39.520 and John too, I guess, while we're all kind of the same, 155 00:09:40.680 --> 00:09:43.840 but with me too, it's about structures, 156 00:09:43.840 --> 00:09:45.480 like putting structures in place 157 00:09:45.480 --> 00:09:50.240 so I can have more people support more clients. 158 00:09:50.240 --> 00:09:51.800 I just didn't have the structures in place 159 00:09:51.800 --> 00:09:53.400 and if I didn't have those in place, 160 00:09:53.400 --> 00:09:54.720 I don't think I was gonna get the clients 161 00:09:54.720 --> 00:09:58.080 because everything would just fall on a part if I did. 162 00:09:58.080 --> 00:10:00.200 - Mm, yeah, absolutely. 163 00:10:08.640 --> 00:10:15.120 that's because you're kind of picking a new one or just with the way you're serving you 164 00:10:15.120 --> 00:10:19.600 found that it serves a different clientele? So how has it evolved? 165 00:10:23.600 --> 00:10:31.040 For me, I'm going to say, I don't know that I would say the client himself has evolved. I have 166 00:10:31.040 --> 00:10:36.080 been serving people in the home service industry ever since I started my business. Where they 167 00:10:36.080 --> 00:10:41.040 come from has definitely evolved. Before this, I was mostly relying on word of mouth and that was 168 00:10:41.040 --> 00:10:46.400 very feast and famine. I'd have, I'd have like a few of them and then I wouldn't hear it like 169 00:10:46.400 --> 00:10:51.280 I wouldn't. And I didn't really have any, I didn't know anything about ads. I had tried ads a few 170 00:10:51.280 --> 00:10:56.320 times and lost thousands of dollars while really getting any proper leads. So I kind of gave up 171 00:10:56.320 --> 00:11:02.480 on that avenue. And now I actually have a system in place that I can, I could like push the button 172 00:11:02.480 --> 00:11:06.480 and it'll, it'll bring me more leads. I don't have them running right now because of some other 173 00:11:06.480 --> 00:11:10.240 things that came up in my life right now. But it's there, the buttons just turned off. And the last 174 00:11:10.240 --> 00:11:18.880 time I turn it on, people came. So I definitely got a reliable lead generator, if you will, that 175 00:11:18.880 --> 00:11:25.760 sits there now and as well as like six more ideas on my spreadsheet that I can implement as time 176 00:11:25.760 --> 00:11:33.600 allows. And I also learned how to budget time. I never thought of that before the week one 177 00:11:33.600 --> 00:11:40.160 lesson where there was a, I can't even pronounce a guy's name anymore. Who did the time segment, 178 00:11:40.160 --> 00:11:47.760 how to manage time? That was, yeah, that was really valuable for me. So now I have a time budget where 179 00:11:48.560 --> 00:11:54.160 that's the time allocated to work on those systems and new lead funnels rather than just doing, 180 00:11:54.160 --> 00:11:58.880 you know, six weeks of one and then neglecting the others. So that's also probably going to be, 181 00:11:58.880 --> 00:12:03.120 that's probably going to be the biggest payout over the, over the next season. 182 00:12:03.120 --> 00:12:10.400 So for when you're talking about in the past, you had run ads since $1,000. Were you trying to target 183 00:12:10.400 --> 00:12:19.920 the same person then as you were now? I was. Yeah, it would have been, I was trying to target 184 00:12:19.920 --> 00:12:26.720 contractors, but I had zero grid for how to do that. I was doing Google word ads, just the copy ads. 185 00:12:26.720 --> 00:12:32.960 And I mean, I could, I could go back and look at the campaigns, but I know exactly what I did 186 00:12:32.960 --> 00:12:41.920 wrong now. So yeah, I love that. What about you, Kim? Rhonda, how has your customer evolved? 187 00:12:41.920 --> 00:12:47.520 Either since we talked about that year ago, Mark, or even the beginning of the accelerator, 188 00:12:47.520 --> 00:12:59.440 if they've evolved at all? I think more, more so I evolved than my customer did, because I, 189 00:13:00.560 --> 00:13:08.480 like I said, I was all over the place going down seven different paths. And now I've got seven paths 190 00:13:08.480 --> 00:13:16.800 to go down one at a time. Like I have customers, I have clients that I can go 191 00:13:17.920 --> 00:13:29.440 that are 40 plus, or if I choose, I can do something completely different and go towards 192 00:13:29.440 --> 00:13:41.920 trauma, you know, but I, I now know where I'm going. I don't know. A lot of that didn't come out 193 00:13:41.920 --> 00:13:50.960 right, but I love it. What about you, Rhonda? My mind was mostly word of mouth and just 194 00:13:50.960 --> 00:13:58.320 the recurring referrals and all of that. And now I feel like I'm being more active and doing, 195 00:13:58.320 --> 00:14:07.120 you know, marketing. And so, you know, both organic and paid, so that I have, you know, I think it's 196 00:14:08.160 --> 00:14:14.160 first, first time I think I've ever done that, you know, in 10 years. So that's a big, big difference. 197 00:14:14.160 --> 00:14:19.520 Well, Tony, so what I feel like I'm hearing from you guys is like, your customer avatar really 198 00:14:19.520 --> 00:14:26.640 hasn't evolved a whole lot, or at least not currently, but you're reaching them better, 199 00:14:26.640 --> 00:14:32.960 like more efficiently, or you're more able to reach them, which is also so necessary to have a 200 00:14:32.960 --> 00:14:39.680 working business that's actually reached your clientele. Okay, so this is a really good question. 201 00:14:39.680 --> 00:14:46.720 I like to kind of touch into some of that like brand identity piece. What are three words that 202 00:14:46.720 --> 00:14:52.880 you hope people use to describe your company when you're not in the room? 203 00:14:56.640 --> 00:14:59.040 and it could be more or less than three. 204 00:15:25.920 --> 00:15:30.700 Okay, follow-up question to that before anyone else goes. 205 00:15:30.700 --> 00:15:38.240 Why do you think it's important for them to think those words about your business? 206 00:15:38.240 --> 00:15:46.880 Because that's exactly what I'm selling is authenticity, sincerity. 207 00:15:46.880 --> 00:15:55.400 And if they don't resonate with me, it's not going to work. 208 00:15:55.400 --> 00:16:03.540 So, I mean, yeah, who else? 209 00:16:03.540 --> 00:16:07.640 Can I use words to describe the feeling they're having when I'm not in the room? 210 00:16:07.640 --> 00:16:08.640 Sure. 211 00:16:08.640 --> 00:16:09.640 Okay. 212 00:16:09.640 --> 00:16:15.200 So, the industry that I serve is, I shouldn't say the industry that I serve, the industry 213 00:16:15.200 --> 00:16:20.920 that I'm in is notorious for taking people's money and then never calling them back. 214 00:16:20.920 --> 00:16:26.080 And so, a lot of people's first thought when they hear I'm a marketer, I do marketing for 215 00:16:26.080 --> 00:16:31.800 contractors is scam artists, scam phone calls. 216 00:16:31.800 --> 00:16:33.720 That's like the first thing that people think. 217 00:16:33.720 --> 00:16:40.440 And what I want them to feel is confidence, clarity, and trust. 218 00:16:40.440 --> 00:16:41.440 Yeah. 219 00:16:41.440 --> 00:16:45.520 That they can feel confident that they can trust you. 220 00:16:45.520 --> 00:16:46.520 Yes. 221 00:16:46.520 --> 00:16:51.520 The word that I would want them to be using when they're talking to somebody else about 222 00:16:51.520 --> 00:16:59.240 my business is, wow, would be one word and another one would be, I don't know, I want 223 00:16:59.240 --> 00:17:04.839 them without any coaching from me to be looking for people to tell about my business. 224 00:17:04.839 --> 00:17:05.839 Yeah. 225 00:17:05.839 --> 00:17:06.839 Actively. 226 00:17:06.839 --> 00:17:07.839 So. 227 00:17:07.839 --> 00:17:08.839 That is when you hit. 228 00:17:08.839 --> 00:17:09.839 Yeah. 229 00:17:09.839 --> 00:17:12.280 The jackpot right there is people are unprompted. 230 00:17:12.280 --> 00:17:19.160 They are giving you testimonials referrals, you know, to the outside of your reach powerful 231 00:17:19.160 --> 00:17:20.160 place. 232 00:17:20.160 --> 00:17:21.160 Cool. 233 00:17:21.160 --> 00:17:25.040 What about you, Rhonda? 234 00:17:25.040 --> 00:17:28.600 Helpful, supported, confident building. 235 00:17:28.600 --> 00:17:29.600 Okay. 236 00:17:29.600 --> 00:17:37.600 Kind of to follow up on this, what we're talking about here, but where do I have it, I haven't 237 00:17:37.600 --> 00:17:44.840 worded a certain way? 238 00:17:44.840 --> 00:17:51.080 Where do your customers typically get stuck before they ever buy from you? 239 00:17:51.080 --> 00:17:59.760 And then how is your branding, like the three words that you just said, Kim, we kind of 240 00:17:59.760 --> 00:18:06.320 just discussed this, but essentially bridging that gap for them between like, this is where 241 00:18:06.320 --> 00:18:07.320 they're stuck. 242 00:18:07.320 --> 00:18:12.600 And these words that they think about as they're experiencing you and your business is bridging 243 00:18:12.600 --> 00:18:15.680 that gap from where they are versus where they want to go. 244 00:18:15.680 --> 00:18:18.920 I hope that makes sense. 245 00:18:18.920 --> 00:18:29.520 Yeah, I think for me, my clients are giving up a lot of them and thinking that, you know, 246 00:18:29.520 --> 00:18:31.240 they just can't do it. 247 00:18:31.240 --> 00:18:35.360 And so that they didn't even know that somebody would be able to help them, or that they could 248 00:18:35.360 --> 00:18:36.360 actually do it. 249 00:18:36.360 --> 00:18:44.120 And so that you see that happening, the transformation in their own self-confidence and knowing 250 00:18:44.120 --> 00:18:50.320 that they have someone to be there, to continue to guide them, and they're not alone. 251 00:18:50.320 --> 00:18:51.320 Mm-hmm. 252 00:18:51.320 --> 00:18:52.320 Yeah. 253 00:18:52.320 --> 00:18:53.320 Hello. 254 00:18:53.320 --> 00:19:03.980 I'll say that a lot of the people that call me, this would not be friends who call me, 255 00:19:03.980 --> 00:19:06.960 but usually referrals who I get on the phone with. 256 00:19:06.960 --> 00:19:10.600 The first five or ten minutes are usually spent with me listening to them grumble about 257 00:19:10.600 --> 00:19:14.560 people who've ripped them off, which is interesting. 258 00:19:14.560 --> 00:19:19.680 And then my, I can't say that I have worked this into my branding. 259 00:19:19.680 --> 00:19:23.280 I haven't, yeah, that's actually kind of, I don't know why that's a new thought it shouldn't 260 00:19:23.280 --> 00:19:27.540 be, but maybe I just hadn't gotten to that bridge yet. 261 00:19:27.540 --> 00:19:33.960 But yeah, that's definitely something I have to work on, is how to work that into my other 262 00:19:33.960 --> 00:19:41.260 my branding or my marketing strategy, if you will, because then my, and I haven't quite 263 00:19:41.260 --> 00:19:46.340 nailed this yet, my follow up to that is usually that, you know, that's a very first phone call. 264 00:19:46.340 --> 00:19:52.140 And I haven't quite figured out how to listen to them in a way that does not also just come 265 00:19:52.140 --> 00:19:55.500 off as negative towards the other people in my industry, because I know they're all circuit 266 00:19:55.500 --> 00:19:56.500 people. 267 00:19:56.500 --> 00:19:58.220 They're not all bad. 268 00:19:58.220 --> 00:20:00.060 And these guys are usually looking 269 00:20:05.760 --> 00:20:10.760 So one guy I talked with said he spent a couple thousand dollars per month and he said after 270 00:20:10.760 --> 00:20:15.080 month one he could not reach them again and he had a contract with them. 271 00:20:15.080 --> 00:20:17.580 And so he's like, "How do you know you're not that guy?" 272 00:20:17.580 --> 00:20:20.600 And I'm like, "Well, who referred you?" 273 00:20:20.600 --> 00:20:21.600 Ask them. 274 00:20:21.600 --> 00:20:22.600 Yeah. 275 00:20:22.600 --> 00:20:29.000 And so for you, John, you might spend probably more time on this than other people connecting 276 00:20:29.000 --> 00:20:36.160 your branding to that initial, those very first stages of dealing with the client. 277 00:20:36.160 --> 00:20:39.600 You know, everyone is going to have to do that, but you might have to do it even more. 278 00:20:39.600 --> 00:20:48.800 So and more assertively because of the industry that you're in and just the, what's the word 279 00:20:48.800 --> 00:20:49.800 I'm looking for? 280 00:20:49.800 --> 00:20:50.800 The reputation. 281 00:20:50.800 --> 00:20:51.800 There we go. 282 00:20:51.800 --> 00:20:52.800 The reputation that it has. 283 00:20:52.800 --> 00:20:57.640 So you might do some brainstorming, do some AI brainstorming, like how can I do this one? 284 00:20:57.640 --> 00:21:01.320 Like obviously if someone's looking at your website or they're looking at your materials 285 00:21:01.320 --> 00:21:04.640 before they're talking to you, but then also when they are talking to you for the first 286 00:21:04.640 --> 00:21:11.320 time, what are things, questions you can be saying, phrases that you can be using to 287 00:21:11.320 --> 00:21:15.480 elicit trust for them, you could definitely dial that in. 288 00:21:15.480 --> 00:21:24.400 And again, that's maybe coming out from more of like a sales mindset approach, but that 289 00:21:24.400 --> 00:21:27.240 would be kind of like an immediate next step that I would do. 290 00:21:27.240 --> 00:21:32.920 And as far as what we're talking about here at UK, yeah, I think, I think the case studies 291 00:21:32.920 --> 00:21:37.800 that I'm getting are also going to be huge, especially when you know this, but the guy, 292 00:21:37.800 --> 00:21:43.000 the client from Tennessee who called me last week and said, Hey, turn my ads off because 293 00:21:43.000 --> 00:21:44.280 I'm swamped with work now. 294 00:21:44.280 --> 00:21:48.360 So if I think, I think even just like one of those, if I can get a video out of him to 295 00:21:48.360 --> 00:21:51.480 play for people, I think that would be huge. 296 00:21:51.480 --> 00:21:52.480 Absolutely. 297 00:21:52.480 --> 00:21:58.320 That'd be a big deal about you guys. 298 00:21:58.320 --> 00:22:07.520 I haven't, I haven't bridged that gap yet, like I haven't, I've made, I've done readings 299 00:22:07.520 --> 00:22:21.760 and I've done little things, but I haven't sold anything that yet, that I can actually 300 00:22:21.760 --> 00:22:29.240 have to know like how I'm bridging that gap yet. 301 00:22:29.240 --> 00:22:35.400 So what I would do is when you're looking at any of your marketing material, so that 302 00:22:35.400 --> 00:22:40.840 could be and lead back up any ad you're running, webinars you're running, emails that are going 303 00:22:40.840 --> 00:22:41.840 out. 304 00:22:41.840 --> 00:22:46.400 I would run all of this through this, what we're talking about today is that those three 305 00:22:46.400 --> 00:22:51.760 words or whatever you decide on to be here, like brand identity and your emotions that 306 00:22:51.760 --> 00:22:53.520 are connected to your brand. 307 00:22:53.520 --> 00:22:58.160 You want to run all of your stuff through that filter and like does this communicate 308 00:22:58.160 --> 00:23:05.360 sincerity and authenticity, you know, like because language is so powerful, right? 309 00:23:05.360 --> 00:23:10.600 You know, we, and reading between the lines, we all can't help but read between the lines. 310 00:23:10.600 --> 00:23:11.600 You know what it means? 311 00:23:11.600 --> 00:23:15.040 When you're looking at something on a Facebook or they're reading your emails, they're going 312 00:23:15.040 --> 00:23:19.320 to be creating a narrative and a story in their head about what they're reading. 313 00:23:19.320 --> 00:23:23.960 So you want to guide it and the way we guide it is with our brand. 314 00:23:23.960 --> 00:23:29.640 And when we say our brand, I'm talking about like what we define our brand as, not necessarily 315 00:23:29.640 --> 00:23:37.760 what does our product do for them, but what does our brand make them feel and think. 316 00:23:37.760 --> 00:23:40.000 So if that could do something, you could do it for sure. 317 00:23:40.000 --> 00:23:47.640 Okay. Does anybody want to add anything else on there? 318 00:23:47.640 --> 00:23:50.520 Okay. 319 00:23:50.520 --> 00:23:55.480 So back to those three words. 320 00:23:55.480 --> 00:23:58.320 Are those the words that your current marketing actually communicates? 321 00:23:58.320 --> 00:24:05.360 This is what we're talking about, Kim. 322 00:24:05.360 --> 00:24:06.360 I think so. 323 00:24:06.360 --> 00:24:07.360 Yeah. 324 00:24:07.360 --> 00:24:08.360 Good. 325 00:24:08.360 --> 00:24:09.360 Yeah. 326 00:24:09.360 --> 00:24:18.240 Rhonda, John, Lisa. 327 00:24:18.240 --> 00:24:23.480 I'm going to say that my current marketing attempts to, I don't, I'm pretty sure it doesn't 328 00:24:23.480 --> 00:24:24.480 actually come up. 329 00:24:24.480 --> 00:24:28.760 You know, I mean, I know for a fact that it doesn't quite convey that, but that is what 330 00:24:28.760 --> 00:24:33.360 I was attempting to do when I did it the first time around. 331 00:24:33.360 --> 00:24:36.840 There's a little bit of an interesting thing that happened when I did this course. 332 00:24:36.840 --> 00:24:41.000 I started analyzing where my, where my actual leads are coming from. 333 00:24:41.000 --> 00:24:46.080 And in the two years that I've had this business, not one of them found me on my website. 334 00:24:46.080 --> 00:24:50.000 Most of them went into my website after talking to somebody. 335 00:24:50.000 --> 00:24:54.160 And so what I did is I, I said, well, I'm, I'm going to do some more testing before I 336 00:24:54.160 --> 00:24:58.120 go ahead and like put the work in to actually change my website, but I started focusing less 337 00:24:58.120 --> 00:25:28.120 on that and going "We have most 338 00:25:03.680 --> 00:25:07.040 Probably adds more than anything else after this. 339 00:25:07.040 --> 00:25:10.640 Maybe my website should rather be to talk to people who already know about me. 340 00:25:10.640 --> 00:25:13.920 And it mostly be like a validation point for people. 341 00:25:13.920 --> 00:25:17.640 So I'll be exploring that before I make any moves on it. 342 00:25:17.640 --> 00:25:21.520 But yeah, I don't think I actually, I don't think I answered the question 343 00:25:21.520 --> 00:25:22.960 on the three specific words. 344 00:25:22.960 --> 00:25:26.520 I will say it did attempt to before, but it wasn't, it wasn't bringing 345 00:25:26.520 --> 00:25:28.440 people to the website and it wasn't converting people. 346 00:25:28.760 --> 00:25:31.920 They usually already had decided that they were going to buy from me or not. 347 00:25:31.920 --> 00:25:32.880 Yeah. 348 00:25:32.880 --> 00:25:33.880 Okay. 349 00:25:33.880 --> 00:25:34.560 It happens. 350 00:25:34.560 --> 00:25:37.680 I think that's just good clarity to have, good data to have. 351 00:25:37.680 --> 00:25:43.000 You have, you're able to make a more informed, you know, decision, you know, 352 00:25:43.000 --> 00:25:44.240 because you evaluated it. 353 00:25:44.240 --> 00:25:46.480 All right. 354 00:25:46.480 --> 00:25:51.480 So kind of moving into some of the more like vision, like vision casting. 355 00:25:51.480 --> 00:25:58.280 Where are you today versus where do you want to be in two to three years? 356 00:25:58.280 --> 00:26:11.600 Or if it helps to think in one year, whatever the timeline is, that is helpful for you. 357 00:26:11.600 --> 00:26:12.040 That's fine. 358 00:26:12.040 --> 00:26:28.240 I've, I feel that once I get the technical part down, 359 00:26:28.240 --> 00:26:39.600 and once I can get through the manual stuff and set up, once I get everything set up the way I want it, 360 00:26:39.600 --> 00:26:42.960 my vision will take off. 361 00:26:42.960 --> 00:26:52.000 Right now it's kind of, it's slow, it's, it's really slow, but it's, it is, it has moved forward 362 00:26:52.000 --> 00:26:57.480 since I started this, which is more than I could ask for. 363 00:26:57.920 --> 00:27:07.080 Um, once it does, I, it's like this light bulb is going to go off and it's just click 364 00:27:07.080 --> 00:27:10.640 and everything's going to be downhill from there. 365 00:27:10.640 --> 00:27:16.120 Um, money will start coming in, you know, little things like that. 366 00:27:16.120 --> 00:27:19.320 Um, and 367 00:27:22.640 --> 00:27:27.960 any little bit that happens, I will feel grateful for. 368 00:27:27.960 --> 00:27:32.160 So that's because this is my dream. 369 00:27:32.160 --> 00:27:36.960 Yeah, well, okay, let's put some more tangible concrete goals. 370 00:27:36.960 --> 00:27:39.280 I don't want to say goals, but like dreams to that. 371 00:27:39.280 --> 00:27:45.120 So in three years, assuming everything, all the foundation is laid, set up, systems are set up. 372 00:27:45.120 --> 00:27:47.760 Where, what do you foresee? 373 00:27:47.760 --> 00:27:51.080 Like, what do you dream up in your head in three years happening? 374 00:27:51.080 --> 00:27:58.080 I would like to have a team, even if it consists of only five people. 375 00:27:58.080 --> 00:28:04.160 Um, I would not, I, I don't want to have to do this. 376 00:28:04.160 --> 00:28:10.960 I don't want to wear all the hats and I know that I have AI to help, but I would like, 377 00:28:10.960 --> 00:28:11.720 um, 378 00:28:11.720 --> 00:28:20.320 I would like people to help me when it comes to, I want to be busy. 379 00:28:21.160 --> 00:28:24.640 I want to schedule and I want to do the fun things. 380 00:28:24.640 --> 00:28:31.360 I want to, you know, I want to do the parties and I want to do, you know, I, I want to take care of that. 381 00:28:31.360 --> 00:28:36.440 And let somebody else take care of the other things. 382 00:28:36.440 --> 00:28:45.520 Um, so in three years, I can see me being extremely happy from. 383 00:28:47.200 --> 00:28:52.040 The, just that, that's let alone, you're not that. 384 00:28:52.040 --> 00:28:58.680 Yeah, words do not free from the, sorry. 385 00:28:58.680 --> 00:28:59.720 That's okay. 386 00:28:59.720 --> 00:29:05.080 If you had to put a numerical value on it, like, you could just throw something out 387 00:29:05.080 --> 00:29:08.880 there, but revenue-wise, where would you like to be in three years? 388 00:29:08.880 --> 00:29:11.880 Like, what would you like your annual revenue to be? 389 00:29:11.880 --> 00:29:14.680 Um, 390 00:29:14.680 --> 00:29:19.840 over a hundred thousand, okay. 391 00:29:19.840 --> 00:29:24.840 And it's important to know those things because then you can start reverse engineering. 392 00:29:24.840 --> 00:29:30.520 Like, okay, based on that and my current product suite, like what I have to sell and 393 00:29:30.520 --> 00:29:33.760 serve people, how do I bridge that gap? 394 00:29:33.760 --> 00:29:37.520 And if it seems like you can't get there, then like something's going to shift in your 395 00:29:37.520 --> 00:29:44.600 strategy, you know, because I'm a pro, I'm pretty like, our goals and our dreams don't 396 00:29:44.600 --> 00:29:45.320 have to shift. 397 00:29:45.320 --> 00:29:47.960 It's just the how we get there, that shift. 398 00:29:47.960 --> 00:29:53.400 And it's the process, the journey going along the way of where we realize, like, ah, this is it, this is it. 399 00:29:53.400 --> 00:29:57.920 And sometimes I take a little trial and error and you're like, get off into bumpy rows. 400 00:29:57.920 --> 00:30:00.040 Sometimes the freaking roller coaster and you're like, 401 00:30:02.400 --> 00:30:03.560 But you do get there. 402 00:30:03.560 --> 00:30:08.400 So I just, I don't anybody be scared by like claiming 403 00:30:08.400 --> 00:30:11.280 like, "I want this revenue in my business." 404 00:30:11.280 --> 00:30:16.200 Or this many team members are doing this many versions 405 00:30:16.200 --> 00:30:17.880 of your product, which is if it's parties 406 00:30:17.880 --> 00:30:19.280 or things you're doing in person, 407 00:30:19.280 --> 00:30:21.560 how many of that per month was your output 408 00:30:21.560 --> 00:30:22.480 that you wanna be at? 409 00:30:22.480 --> 00:30:24.880 You wanna have so much demand coming in. 410 00:30:24.880 --> 00:30:27.520 So then as you start to learn more and more 411 00:30:27.520 --> 00:30:30.040 all these systems that we've taught you during the eight weeks, 412 00:30:30.040 --> 00:30:32.440 you're like, "Ah, now I know that this thing, 413 00:30:32.440 --> 00:30:35.440 this system helps increase this many people coming in 414 00:30:35.440 --> 00:30:37.680 or helps me be more efficient by time. 415 00:30:37.680 --> 00:30:39.800 So I can do more of what I love." 416 00:30:39.800 --> 00:30:44.560 And that all gets closer to those goals, those big dreams, yeah. 417 00:30:44.560 --> 00:30:45.400 That's really good. 418 00:30:45.400 --> 00:30:46.240 I love that. 419 00:30:46.240 --> 00:30:47.080 So let's go next. 420 00:30:47.080 --> 00:30:52.360 - I have, I don't really have a three-year specifically, 421 00:30:52.360 --> 00:30:57.360 but I have a 2027, 2028, 2029 sort of vision. 422 00:30:57.440 --> 00:31:01.120 I did not lock it down to a reverse engineer. 423 00:31:01.120 --> 00:31:03.240 This is how much I need to make per month. 424 00:31:03.240 --> 00:31:07.280 But 2026 is the goal is to get it up to 10K per month 425 00:31:07.280 --> 00:31:09.640 by December or by the end of December. 426 00:31:09.640 --> 00:31:12.760 That's very doable with everything I have in place now. 427 00:31:12.760 --> 00:31:14.600 Like the systems that I have put in place 428 00:31:14.600 --> 00:31:16.880 since the beginning of this cohort. 429 00:31:16.880 --> 00:31:20.640 If I just turn those on and beat them really hard, 430 00:31:20.640 --> 00:31:22.400 that'll happen. 431 00:31:22.400 --> 00:31:23.600 Very confident of that. 432 00:31:23.600 --> 00:31:25.920 But I want to be testing other things as well. 433 00:31:25.920 --> 00:31:28.440 I don't want to just stick to that one thing. 434 00:31:28.440 --> 00:31:29.280 I know it works. 435 00:31:29.280 --> 00:31:30.160 I want to have that running, 436 00:31:30.160 --> 00:31:32.000 but then I want to be doing other, 437 00:31:32.000 --> 00:31:34.800 I want to have more than one egg in the basket. 438 00:31:34.800 --> 00:31:37.120 And I want to have more than one basket, right? 439 00:31:37.120 --> 00:31:38.920 And then if I find a winner, 440 00:31:38.920 --> 00:31:40.880 that's, and I'm hoping to have that between 27, 441 00:31:40.880 --> 00:31:42.840 like find one that's also high ticket. 442 00:31:42.840 --> 00:31:44.560 We talked about that. 443 00:31:44.560 --> 00:31:47.040 And then once I find one that really clicks, 444 00:31:47.040 --> 00:31:50.080 then I want to like turn the actor burners on. 445 00:31:50.080 --> 00:31:52.240 I don't like to grow that to a million and three years, 446 00:31:52.240 --> 00:31:53.880 a million per year. 447 00:31:53.880 --> 00:31:55.120 - That'd be amazing. 448 00:31:55.120 --> 00:31:57.360 - But I want to gently push back 449 00:31:57.360 --> 00:31:59.600 on the find it language that you have. 450 00:31:59.600 --> 00:32:00.440 - Okay. 451 00:32:00.440 --> 00:32:01.800 - Does that make this sound like it's a little bit 452 00:32:01.800 --> 00:32:04.880 of like a magical, like I'm going to find the unicorn? 453 00:32:04.880 --> 00:32:08.360 And you get to also, there's a piece of it 454 00:32:08.360 --> 00:32:09.960 that's like you get to define it. 455 00:32:09.960 --> 00:32:11.040 I guess is what I'm trying to say. 456 00:32:11.040 --> 00:32:14.560 Like you also get to decide on what that unicorn is. 457 00:32:14.560 --> 00:32:15.520 And all you have to do, 458 00:32:15.520 --> 00:32:17.040 I mean, this is an oversimplification, 459 00:32:17.040 --> 00:32:20.560 but all you have to do is look at again, 460 00:32:20.560 --> 00:32:23.960 the data around you, the information that's coming in. 461 00:32:23.960 --> 00:32:26.240 Like for instance, when we had that child who used to go 462 00:32:26.240 --> 00:32:28.600 and you hadn't sold to your friend Levi 463 00:32:28.600 --> 00:32:31.680 and you're like, wow, that was so much easier. 464 00:32:31.680 --> 00:32:34.440 That's an important data point to pay attention to 465 00:32:34.440 --> 00:32:36.640 because you're like, I can definitely be getting 466 00:32:36.640 --> 00:32:39.840 to a million with serving that clientele. 467 00:32:39.840 --> 00:32:41.680 So something like that kind of shifts, 468 00:32:41.680 --> 00:32:43.960 your mindset shifts, your strategy. 469 00:32:43.960 --> 00:32:48.960 But yeah, I love a million in a year. 470 00:32:48.960 --> 00:32:51.040 - I should change my vocabulary there a little bit. 471 00:32:51.040 --> 00:32:52.920 When I say I'm trying to find the thing 472 00:32:52.920 --> 00:32:56.000 that I can, that'll get me to a million, 473 00:32:56.000 --> 00:32:59.000 I'm trying to find the thing. 474 00:32:59.000 --> 00:33:01.880 What I sold Levi will work absolutely. 475 00:33:01.880 --> 00:33:04.960 The way that it's packaged now will not. 476 00:33:04.960 --> 00:33:06.280 I want to sell the same product, 477 00:33:06.280 --> 00:33:08.000 but I want to package it in a way 478 00:33:08.000 --> 00:33:10.360 so that $10,000 for that product 479 00:33:10.360 --> 00:33:12.400 makes perfect sense and is an absolute no-brainer 480 00:33:12.400 --> 00:33:13.480 for somebody to pay. 481 00:33:13.480 --> 00:33:16.800 Right now it sounds, there's no way 482 00:33:16.800 --> 00:33:18.680 that somebody's gonna look at their Google Business profile 483 00:33:18.680 --> 00:33:21.000 and say, I can pay someone $10,000 a month 484 00:33:22.640 --> 00:33:24.840 to run this simple little thing. 485 00:33:24.840 --> 00:33:27.560 And I know I can make it generate them hundreds 486 00:33:27.560 --> 00:33:28.960 of thousands of dollars per month 487 00:33:28.960 --> 00:33:30.520 with my system built into it. 488 00:33:30.520 --> 00:33:33.640 So I'm gonna have to repackage how it's worded. 489 00:33:33.640 --> 00:33:34.960 But once I find that winner, 490 00:33:34.960 --> 00:33:37.760 that's what I'll be searching for. 491 00:33:37.760 --> 00:33:40.320 I guess hopefully just not the dress of 2026, 492 00:33:40.320 --> 00:33:42.040 but that's gonna be my goal. 493 00:33:42.040 --> 00:33:43.280 While leaving the other thing on 494 00:33:43.280 --> 00:33:48.280 without running off and leaving that one in the dust. 495 00:33:48.280 --> 00:33:51.560 - Yeah, that's good, love it. 496 00:33:51.560 --> 00:33:52.560 Ron, what about you? 497 00:33:52.560 --> 00:33:56.600 - Mine's a little bit different situation, I think, 498 00:33:56.600 --> 00:34:00.720 because I've been in this field for over 40 years 499 00:34:00.720 --> 00:34:03.520 and over 10 years in business. 500 00:34:03.520 --> 00:34:05.960 And I'm looking at slowing down 501 00:34:05.960 --> 00:34:10.480 and just having more of a lifestyle type business, 502 00:34:10.480 --> 00:34:12.960 but having a community where I continue to build 503 00:34:12.960 --> 00:34:15.960 that community and that recurring income. 504 00:34:15.960 --> 00:34:20.440 And that's, I haven't really put a figure on it yet 505 00:34:20.440 --> 00:34:24.400 because I've got different ways, different incomes coming in, 506 00:34:24.400 --> 00:34:27.199 but I know I wanna work less running around right now. 507 00:34:27.199 --> 00:34:30.960 I do a lot of like in-person meetings 508 00:34:30.960 --> 00:34:34.880 and it's not scalable and I can only see so many people 509 00:34:34.880 --> 00:34:37.000 because I wanna do more online, 510 00:34:37.000 --> 00:34:39.199 have more of a community recurring income 511 00:34:39.199 --> 00:34:41.600 so I can do other things that I enjoy. 512 00:34:41.600 --> 00:34:43.400 - Yeah, what I was here talking, 513 00:34:43.400 --> 00:34:46.120 I was gonna say it might not be a financial numerical value, 514 00:34:46.120 --> 00:34:49.280 but how, think about like how much or how little 515 00:34:49.280 --> 00:34:52.440 do you wanna work in three years time? 516 00:34:52.440 --> 00:34:55.480 How many hours a day or a week, whatever works for you? 517 00:34:55.480 --> 00:34:58.320 And then going back to that quadrant exercise of like, 518 00:34:58.320 --> 00:35:00.160 okay, based on that many hours. 519 00:35:11.480 --> 00:35:14.080 A lot. 520 00:35:14.080 --> 00:35:16.480 You estimate it. 521 00:35:16.480 --> 00:35:19.960 Yeah, I would say that. 522 00:35:19.960 --> 00:35:26.520 Probably about 45 hours a week. 523 00:35:28.200 --> 00:35:32.880 Where do you want to, where do you, where would you like that number to go in the next few years. 524 00:35:32.880 --> 00:35:43.880 Um, ideally, I see what I thought about that. 525 00:35:43.880 --> 00:35:56.960 Oh, I could cut it in half and I'll be able to do the other things that could generate other types of income and enjoy myself at the same time. So maybe if I cut it down to 20, 25 hours a week. 526 00:35:57.600 --> 00:36:01.240 Yeah, what are the things that are taking it the most time now. 527 00:36:01.240 --> 00:36:15.320 Let's say right now, since I went to this program, just all the stuff that you got to put in place, all the structures, but that's different. That's fine. Right. That's kind of there's an end to that. 528 00:36:15.320 --> 00:36:23.680 But what was taking up most time before I think was the single, you know, just meeting with people one on one and 529 00:36:24.080 --> 00:36:33.600 going to meetings, not necessarily doing it online. So I could only see so many people per day and that takes up a lot of time driving and 530 00:36:33.600 --> 00:36:38.280 Yeah, I guess that would be it. 531 00:36:38.280 --> 00:36:50.240 Yeah. So some of the things that take longer. And if you're a really quadrant there, they might be either low contribution or low joy. Those are the first things they move, you know, first things either 532 00:36:50.720 --> 00:36:53.360 Figure out a way to do it more joyfully or not do it at all. 533 00:36:53.360 --> 00:37:03.320 And that's something that you guys all now are equipped to do, you know, AI changing so much has been capable of so much now that 534 00:37:03.320 --> 00:37:10.720 If you're ever not sure, just get on one of your favorite AI tools and be like, is there a way for you to help with that. 535 00:37:10.720 --> 00:37:18.640 How can we change this process, you know, that's just, I know that doesn't sound very fancy at all, but that is just like how easy it can be 536 00:37:19.440 --> 00:37:28.320 Simply just asking. So that's pretty cool. Well, okay. So let's kind of transition into a little bit of like our next 90 days. 537 00:37:28.320 --> 00:37:47.360 So when we meet next week, when I'm with all of you individually, you know, I definitely want to dig in deeper to this, but as you're coming out of this accelerator and it's definitely a sprint vibe that we've had going on, how do you want to transition in the next 90 days, whether that 538 00:37:48.800 --> 00:37:59.840 How aggressively you're moving or what do you feel like is the next priority in the next 90 days or you would like to see accomplished in the next 90 days. What are you forecasting 539 00:37:59.840 --> 00:38:14.200 I would like to get the technical stuff under my belt. 540 00:38:16.720 --> 00:38:30.240 In the next three months, like I want that to be, I want to get through the rain flow videos. I mean, I want to get through it to where I understand it enough to just be able to go in and say, this is what I want to create and then create it. 541 00:38:30.240 --> 00:38:35.280 Without the taking a week to get it done. 542 00:38:35.280 --> 00:38:36.280 Yeah. 543 00:38:37.040 --> 00:38:48.800 So if I'm going through the rain flow videos, what, how, what other plan can you put in place to get through the tech, the technical stuff. 544 00:38:48.800 --> 00:38:52.240 What else can you do. 545 00:38:52.240 --> 00:38:57.200 And if anybody has ideas, this is a good place to turn in. 546 00:38:57.200 --> 00:39:06.320 I've just been doing it. I mean, just learn as you go. 547 00:39:07.000 --> 00:39:07.520 But 548 00:39:07.520 --> 00:39:15.080 That's why it's taking me a week to get a funnel done. So 549 00:39:15.080 --> 00:39:19.800 Does anybody else have anything to add an idea or a tip. 550 00:39:19.800 --> 00:39:32.200 I don't know if Kimberly's use the AI in rain flow or not. But last week, you guys did a good demo for me. 551 00:39:33.160 --> 00:39:42.080 When I was on, the only one came on and how to use the rain flow AI to create a funnel. I haven't used it yet. I haven't had time, but 552 00:39:42.080 --> 00:39:50.160 It, I'd like to get the recording and go over that again. But it looks like, you know, it's pretty guided. 553 00:39:50.160 --> 00:39:57.400 It's just a matter of coming up with the content. If I mean, that's what takes the longest time is what do I say in the funnel versus building the funnel. 554 00:39:57.400 --> 00:39:59.920 But I think that the AI is really helpful to. 555 00:40:06.140 --> 00:40:12.140 Even with content creation using AI for content creation. That's why we have AI toolkit 556 00:40:12.140 --> 00:40:15.140 They ate big toolkit and your AI assistants that are now 557 00:40:15.140 --> 00:40:20.740 You know, they're gonna be trained if you haven't done the complete training them on your business on your brand on who you are 558 00:40:20.740 --> 00:40:24.940 Because then they can write that content for you and then you just got to load it in 559 00:40:24.940 --> 00:40:28.820 That's that's a good point. I did the sales letter 560 00:40:29.540 --> 00:40:35.620 The VSL I walk through that in the 8-fig so I could get the content for the funnel and 561 00:40:35.620 --> 00:40:40.560 So I'm ready to put it in there in the in an AI and see what I come up with 562 00:40:40.560 --> 00:40:42.680 Love it. That's great 563 00:40:42.680 --> 00:40:47.920 What about the troubleshooting like when something in the funnel is not 564 00:40:47.920 --> 00:40:51.380 Working um 565 00:40:51.380 --> 00:40:56.220 Can a I can the AI within brain flow troubleshoot? 566 00:40:58.020 --> 00:41:00.860 No, not necessarily, so at least not yet 567 00:41:00.860 --> 00:41:08.360 I am sure we will be there with probably by the end of the year if I had to just throw out a random guess in terms of how fast things change 568 00:41:08.360 --> 00:41:10.060 but 569 00:41:10.060 --> 00:41:13.400 my recommendation for that is to 570 00:41:13.400 --> 00:41:22.220 Become familiar you can still use AI for this like you can have AI like what data points am I looking for what numbers am I looking for and 571 00:41:22.740 --> 00:41:27.500 Where do I find them? I ask church petite all the time things about go high level 572 00:41:27.500 --> 00:41:32.820 which is right flow and how to do things so and we're to find something so 573 00:41:32.820 --> 00:41:40.660 Just even you getting familiar with with that is going to be helpful for the day that comes where it can be fully automated 574 00:41:40.660 --> 00:41:47.480 And fully run by AI. We still want to have you want to be able to know where to go if you need to or understand the numbers 575 00:41:48.940 --> 00:41:54.980 But that's a little bit of just like it's as basic as looking at the stats on the funnel for all the different 576 00:41:54.980 --> 00:41:58.020 Maybe open rates or click rate. I mean like wow there was 577 00:41:58.020 --> 00:42:02.540 35% open this one, but then only 5% open this one 578 00:42:02.540 --> 00:42:06.220 They're the big drop off for some reason and that's where we start getting curious 579 00:42:06.220 --> 00:42:09.580 Well, like when I mean troubleshooting, I mean 580 00:42:09.580 --> 00:42:14.460 Something is not connecting 581 00:42:14.460 --> 00:42:17.180 like like like that kind of I 582 00:42:17.700 --> 00:42:19.740 Would you rain flow the rain flow chat? 583 00:42:19.740 --> 00:42:26.640 So the 24/7 support center in rain flow is a company that we a third party company that we pay 584 00:42:26.640 --> 00:42:31.420 So that's they're a bit. They're literally your rain flow googers. They're high level googers 585 00:42:31.420 --> 00:42:32.900 They do this all day every day 586 00:42:32.900 --> 00:42:39.420 So and you can do the chat sometimes they'll hop on a zoom if they need to do a phone call like you can 587 00:42:39.420 --> 00:42:42.300 Definitely use that all the day every day 588 00:42:42.300 --> 00:42:47.380 Okay, I forget about that. Yeah, okay. There's a lot. We have a lot of information 589 00:42:47.380 --> 00:42:49.380 a lot of resources 590 00:42:49.380 --> 00:42:57.900 I'm gonna say I haven't I haven't really used a I much to to do the client acquisition yet 591 00:42:57.900 --> 00:43:01.860 That will be an interesting thing to get into where it starts like automating outreach 592 00:43:01.860 --> 00:43:04.580 what I have done it get 593 00:43:04.580 --> 00:43:06.580 something one thing in this course that 594 00:43:06.580 --> 00:43:10.700 mentality that it broke was looking at AI as expensive 595 00:43:10.700 --> 00:43:13.060 So I was looking at the dollar signs 596 00:43:13.060 --> 00:43:16.620 I would never pay five hundred dollars a month for this simple service, right and 597 00:43:16.620 --> 00:43:22.540 so I found a service that does not all but a lot of the 598 00:43:22.540 --> 00:43:29.880 A lot of the redundant work for which which is the the daily and weekly consistent stuff 599 00:43:29.880 --> 00:43:34.820 That has to be done to my clients Google business profile and their social media accounts 600 00:43:34.820 --> 00:43:40.220 To make it rank and which is the stuff I never had time for and I started realizing that I would I would be paying 601 00:43:41.980 --> 00:43:46.220 Team team like if I had a team to do this even if they were from the Philippines 602 00:43:46.220 --> 00:43:51.900 I'd be paying them thousands and thousands of dollars per month and that I kind of that kind of I guess something in this course 603 00:43:51.900 --> 00:43:58.500 Kind of broke that mentality because this software that I just said that I ended up using is still much much cheaper than that 604 00:43:58.500 --> 00:44:00.500 And the results speak for themselves 605 00:44:00.500 --> 00:44:05.180 clients love it. They don't have to be back and forth. It's very simple to connect to their social media 606 00:44:05.180 --> 00:44:08.140 I could do it in like one 20 minute phone call with them and 607 00:44:09.460 --> 00:44:13.660 Yeah, so that's where most of my fulfillment goes now is that software takes care of it 608 00:44:13.660 --> 00:44:20.640 So I started using AI a lot more not necessarily the systems that I'm still I'm still gonna have to figure out how to implement them into my 609 00:44:20.640 --> 00:44:22.640 Business the ones that you tried to showing us 610 00:44:22.640 --> 00:44:29.720 But the way I have approached using AI for basic fulfillment has completely changed. So that's been amazing 611 00:44:29.720 --> 00:44:38.220 Yeah, that's really my overhead seems higher right now. It's gonna. It's gonna get it's gonna scale down as as the business grows 612 00:44:38.940 --> 00:44:41.120 Yeah, absolutely cuz it can 613 00:44:41.120 --> 00:44:45.860 Can do a lot it can do significantly more than a human being is able 614 00:44:45.860 --> 00:44:53.460 For more consistently, that's the biggest deal for me is it does it without me asking or keeping after it. So yeah, that's perfect 615 00:44:53.460 --> 00:44:59.380 So 90 days, what's the what's the game plan for 90 days guys? 616 00:45:02.460 --> 00:45:06.320 My 90 days are maybe a little bit different. 617 00:45:06.320 --> 00:45:09.240 My next 90 days actually have a few things 618 00:45:09.240 --> 00:45:11.220 that I'm going to be moving next week. 619 00:45:11.220 --> 00:45:13.040 After next week, I'm heading out of state. 620 00:45:13.040 --> 00:45:15.080 I'm going to Colorado for six weeks. 621 00:45:15.080 --> 00:45:18.840 And after that, I'll be home for about a month 622 00:45:18.840 --> 00:45:22.040 and then I'm going to Nepal for another three weeks. 623 00:45:22.040 --> 00:45:24.200 And so my next 90 days for my business 624 00:45:24.200 --> 00:45:27.440 look like automating as much of it as I can. 625 00:45:27.440 --> 00:45:31.920 My goal last year was to make my business function in a way 626 00:45:31.920 --> 00:45:33.920 so I can take it with me when I travel. 627 00:45:33.920 --> 00:45:35.880 And that's now true. 628 00:45:35.880 --> 00:45:40.200 So my next 90 days are going to be making all of it 629 00:45:40.200 --> 00:45:43.040 so I can open the computer at any time of the day 630 00:45:43.040 --> 00:45:47.440 and then do catch-up or a headwork rather than reactive work. 631 00:45:47.440 --> 00:45:49.520 So that's what I'm going to be doing the next 90 days 632 00:45:49.520 --> 00:45:52.480 to fit this lifestyle that I've-- 633 00:45:52.480 --> 00:45:55.920 it's not necessarily by choice, but it's what's on my plate 634 00:45:55.920 --> 00:45:58.840 right now so I think it's going to be healthy to be forced 635 00:45:58.840 --> 00:46:00.520 to make it function in that way. 636 00:46:00.520 --> 00:46:02.080 And then after that, it's going to be much easier 637 00:46:02.080 --> 00:46:06.120 to actually scale it if those systems are in place. 638 00:46:06.120 --> 00:46:09.280 What is the first thing that you think needs to be automated? 639 00:46:09.280 --> 00:46:11.440 First thing that needs to be either automated 640 00:46:11.440 --> 00:46:15.080 or made more efficient is going to be the way 641 00:46:15.080 --> 00:46:17.240 that I meet customers. 642 00:46:17.240 --> 00:46:20.200 I already have a booking calendar that works pretty well 643 00:46:20.200 --> 00:46:21.480 but I'm going to have to optimize it, 644 00:46:21.480 --> 00:46:26.120 make it more self-explanatory, and also build a couple-- 645 00:46:26.120 --> 00:46:27.720 I don't know if I would call them VSLs, 646 00:46:27.720 --> 00:46:32.880 but videos that I'm going to send them before the call, 647 00:46:32.880 --> 00:46:36.480 which take care of most of the redundant educational bit 648 00:46:36.480 --> 00:46:38.880 that I'm currently doing at the beginning of a call 649 00:46:38.880 --> 00:46:41.040 so that they have more context coming in 650 00:46:41.040 --> 00:46:45.040 and the sales call doesn't take 45 minutes. 651 00:46:45.040 --> 00:46:47.520 It can now take 20 minutes and they have the same amount 652 00:46:47.520 --> 00:46:50.840 of context about me, what I do, that way I don't spend time 653 00:46:50.840 --> 00:46:52.040 talking about me. 654 00:46:52.040 --> 00:46:54.360 I spend time listening to what they have to say. 655 00:46:54.360 --> 00:46:56.760 So that's going to be the first thing I'm going to be working on 656 00:46:56.760 --> 00:47:00.760 and I think that'll cut down the sales-- 657 00:47:00.760 --> 00:47:04.040 the time I spend in sales and then I'm also going to be writing 658 00:47:04.040 --> 00:47:06.920 notes as I go along so I can write a proper SOP 659 00:47:06.920 --> 00:47:11.640 so I can train somebody else to do that for me at some point. 660 00:47:11.640 --> 00:47:13.280 I love that. 661 00:47:13.280 --> 00:47:14.880 That's a good plan. 662 00:47:14.880 --> 00:47:16.640 Thanks. 663 00:47:16.640 --> 00:47:19.120 Make it mobile would be awesome. 664 00:47:19.120 --> 00:47:20.760 Nepal, I felt awesome. 665 00:47:20.760 --> 00:47:22.400 I've never been to Nepal. 666 00:47:22.400 --> 00:47:23.800 Would love to go. 667 00:47:23.800 --> 00:47:26.880 That's all that my passport is like 11 Nepal visas in. 668 00:47:26.880 --> 00:47:27.480 Really? 669 00:47:27.480 --> 00:47:28.000 OK. 670 00:47:28.000 --> 00:47:30.320 Interesting. 671 00:47:30.320 --> 00:47:31.480 Rhonda, what about you? 672 00:47:31.480 --> 00:47:33.120 I'm Dave. 673 00:47:33.120 --> 00:47:36.600 I have a list of things that I want 674 00:47:36.600 --> 00:47:39.520 to do with my leads. 675 00:47:39.520 --> 00:47:43.920 I want to get the leads that I was able to get with ads. 676 00:47:43.920 --> 00:47:46.000 Right now, I was hoping to get-- 677 00:47:46.000 --> 00:47:49.640 it's a little bit of guidance on about turning my ad either off 678 00:47:49.640 --> 00:47:52.360 or slowing it down. 679 00:47:52.360 --> 00:47:54.560 Right now, my spending is seven days. 680 00:47:54.560 --> 00:47:57.400 I've almost got 50 leads and I'm just 681 00:47:57.400 --> 00:47:58.840 going to do something with the ad. 682 00:47:58.840 --> 00:48:00.240 But I want to-- 683 00:48:00.240 --> 00:48:03.320 I looked back and my lead magnet is an AI tool 684 00:48:03.320 --> 00:48:04.600 and I was looking at the people-- 685 00:48:04.600 --> 00:48:07.400 the pickaxe that shows you how people use it. 686 00:48:07.400 --> 00:48:09.600 I've got to simplify it a little bit more 687 00:48:09.600 --> 00:48:11.320 because I have people kind of abandoning it. 688 00:48:11.320 --> 00:48:13.000 They're getting started on some of it, 689 00:48:13.000 --> 00:48:15.560 but they're not getting into it. 690 00:48:15.560 --> 00:48:18.280 And I think it may just be too much for them. 691 00:48:18.280 --> 00:48:20.520 So modify that. 692 00:48:20.520 --> 00:48:22.880 So I don't really want to continue to run the ad, 693 00:48:22.880 --> 00:48:24.720 especially until I get that. 694 00:48:24.720 --> 00:48:27.320 I have to do something to change the ad. 695 00:48:27.320 --> 00:48:29.440 And from what I understand, Facebook, 696 00:48:29.440 --> 00:48:31.840 once you go past seven days or even 50 leads, 697 00:48:31.840 --> 00:48:33.080 you're probably-- 698 00:48:33.080 --> 00:48:34.720 it's OK to make changes. 699 00:48:34.720 --> 00:48:37.640 And I did use-- 700 00:48:37.640 --> 00:48:39.080 so you agree with that as well? 701 00:48:39.080 --> 00:48:40.160 Yeah, yeah. 702 00:48:40.160 --> 00:48:41.600 Yeah, because I-- 703 00:48:41.600 --> 00:48:47.120 the 8-pig toolkit actually, you can upload your ad report. 704 00:48:47.120 --> 00:48:51.160 And so it's giving guidance from that, 705 00:48:51.160 --> 00:48:54.520 but-- and I guess that's a good place to get guidance, right? 706 00:48:54.520 --> 00:48:56.040 On what to do with the ads. 707 00:48:56.040 --> 00:48:58.880 But I wanted to also look at retargeting. 708 00:48:58.880 --> 00:49:01.880 Is there anything in what we have been-- 709 00:49:01.880 --> 00:49:04.520 resources given about retargeting ads? 710 00:49:04.520 --> 00:49:05.040 No. 711 00:49:05.040 --> 00:49:07.000 Specifically, it's a little bit more advanced. 712 00:49:07.000 --> 00:49:11.040 So our program is the ad has a lot more introductory, 713 00:49:11.040 --> 00:49:15.480 but John, I'm curious if you have any input there at all. 714 00:49:15.480 --> 00:49:17.600 On retargeting? 715 00:49:17.600 --> 00:49:22.040 I do not, other than just manual follow-up on the phone, 716 00:49:22.040 --> 00:49:24.240 which is something that's a 2027 project. 717 00:49:24.240 --> 00:49:25.960 I'm not going to attempt this at all. 718 00:49:25.960 --> 00:49:30.800 But I did the Russell Brunson five-day thing earlier 719 00:49:30.800 --> 00:49:33.760 this year with his marketing secrets.ai. 720 00:49:33.760 --> 00:49:37.120 And the day of-- this was really interesting. 721 00:49:37.120 --> 00:49:44.520 The day of his webinar, every day, there was an AI that called me. 722 00:49:44.520 --> 00:49:49.240 And I legitimately did not know it was an AI until it told me 723 00:49:49.240 --> 00:49:51.760 that, hey, I'm an AI agent. 724 00:49:51.760 --> 00:49:53.920 My name is Dave, so and so. 725 00:49:53.920 --> 00:49:59.960 And I kid you not-- it sounded exactly like a person. 726 00:50:02.120 --> 00:50:03.560 I'd even had a little sales pitch. 727 00:50:03.560 --> 00:50:07.680 And later I found out that this thing actually sold about, 728 00:50:07.680 --> 00:50:12.680 it sold $147,000 worth of sales on those phone calls 729 00:50:12.680 --> 00:50:14.160 just by itself. 730 00:50:14.160 --> 00:50:17.400 And so that's, I don't know how deep I'm going to get into that. 731 00:50:17.400 --> 00:50:19.480 I'm not going to get distracted by it, 732 00:50:19.480 --> 00:50:23.640 but I can see that being a very effective way 733 00:50:23.640 --> 00:50:28.280 to do follow up. 734 00:50:28.280 --> 00:50:32.760 It's not retargeting necessarily, but it's a version of it. 735 00:50:32.760 --> 00:50:34.720 You're not allowed to do that as cold outreach, 736 00:50:34.720 --> 00:50:35.800 but you're definitely allowed to do that 737 00:50:35.800 --> 00:50:38.040 for someone that has given you opt-in access 738 00:50:38.040 --> 00:50:42.280 or opt-in permission without burning up a lot of my own time. 739 00:50:42.280 --> 00:50:44.440 As far as me reaching out to my clients, 740 00:50:44.440 --> 00:50:46.120 that's been phenomenal. 741 00:50:46.120 --> 00:50:50.400 One of the best tips that I have gotten, again, sorry, 742 00:50:50.400 --> 00:50:52.320 I can't help you with retargeting on Facebook, 743 00:50:52.320 --> 00:50:53.840 but one of the best tips that I've gotten 744 00:50:53.840 --> 00:50:55.400 was from a friend of mine who's, 745 00:50:55.400 --> 00:50:56.680 he has a family business, 746 00:50:56.680 --> 00:50:58.560 his dad has been running this business 747 00:50:58.560 --> 00:51:01.320 for probably the past 40 years. 748 00:51:01.320 --> 00:51:03.640 They build like one specific product 749 00:51:03.640 --> 00:51:06.160 that they've been building for 40 years. 750 00:51:06.160 --> 00:51:08.800 It's a cow watering trough. 751 00:51:08.800 --> 00:51:10.240 It's a very unique one. 752 00:51:10.240 --> 00:51:13.400 Everybody has one in this state. 753 00:51:13.400 --> 00:51:15.480 And I asked him, what's his best sales strategy? 754 00:51:15.480 --> 00:51:17.720 He said, well, it's all manual. 755 00:51:17.720 --> 00:51:19.480 I visit them. 756 00:51:19.480 --> 00:51:21.640 He said, I visit them. 757 00:51:21.640 --> 00:51:23.680 Anytime I'm in their area doing sales, 758 00:51:23.680 --> 00:51:25.960 sales in their area, I'll stop in at these guys' farms, 759 00:51:25.960 --> 00:51:27.600 even if they haven't bought anything. 760 00:51:27.600 --> 00:51:30.160 And the ones that I'm not gonna be able to visit 761 00:51:30.160 --> 00:51:32.520 in person that month, I call them. 762 00:51:32.520 --> 00:51:33.640 He does manual outreach. 763 00:51:33.640 --> 00:51:34.760 And he said that's been, 764 00:51:34.760 --> 00:51:36.320 he hasn't had to do much advertising 765 00:51:36.320 --> 00:51:37.440 because he just calls the guys 766 00:51:37.440 --> 00:51:39.960 that are already on his list manually. 767 00:51:39.960 --> 00:51:41.560 He said, I don't even try to sell them anything. 768 00:51:41.560 --> 00:51:43.120 I just ask them how their business is going. 769 00:51:43.120 --> 00:51:45.880 And usually once the time comes, they buy something from me. 770 00:51:45.880 --> 00:51:46.720 They call me up. 771 00:51:46.720 --> 00:51:47.560 I don't have to do anything else. 772 00:51:47.560 --> 00:51:49.600 And so that's something that I've been implementing 773 00:51:49.600 --> 00:51:51.440 and it's been working great. 774 00:51:51.440 --> 00:51:54.040 So that would be one version of the manual retargeting. 775 00:51:54.040 --> 00:51:56.240 I don't know if that's-- - Yeah, yeah. 776 00:51:56.240 --> 00:51:59.240 - And you can kind of, you can do that on a rain flow. 777 00:51:59.240 --> 00:52:00.720 From high level, you can have, 778 00:52:00.720 --> 00:52:02.720 there's AI agents on there to do phone calls. 779 00:52:02.720 --> 00:52:04.000 You have to set phone number, 780 00:52:04.000 --> 00:52:06.360 but you can do all that messaging 781 00:52:06.360 --> 00:52:08.920 and phone calls with AI on there. 782 00:52:08.920 --> 00:52:10.360 So that's definitely something you can do. 783 00:52:10.360 --> 00:52:13.240 The other thing I was gonna say is you can do, 784 00:52:13.240 --> 00:52:16.080 again, another type of manual, you know, reach out. 785 00:52:16.080 --> 00:52:19.040 Those would be, you know, sending out more email sequences 786 00:52:19.040 --> 00:52:20.280 to those leads that have already come in. 787 00:52:20.280 --> 00:52:21.880 Like maybe you make changes to your AI. 788 00:52:21.880 --> 00:52:24.360 And actually you're like, "Hey, hello, I made changes. 789 00:52:24.360 --> 00:52:26.360 "This is even easier or more effective," 790 00:52:26.360 --> 00:52:27.960 or whatever the gap is right now. 791 00:52:27.960 --> 00:52:29.720 That maybe is why they're not using it. 792 00:52:29.720 --> 00:52:32.000 I would address that and then reach out, 793 00:52:32.000 --> 00:52:33.960 have like a email sequence to be like, 794 00:52:33.960 --> 00:52:35.680 "Hey, go try it again." 795 00:52:35.680 --> 00:52:37.000 And go see if it's better. 796 00:52:37.000 --> 00:52:38.600 Let us know if it's working better, 797 00:52:38.600 --> 00:52:40.040 that kind of thing. 798 00:52:40.040 --> 00:52:41.840 And then of course with your ads, yeah. 799 00:52:41.840 --> 00:52:42.800 Any time you make changes, 800 00:52:42.800 --> 00:52:44.040 you definitely want to try to leave it 801 00:52:44.040 --> 00:52:46.920 for around a week or so just to get in sufficient data. 802 00:52:46.920 --> 00:52:48.780 Like what did your change do? 803 00:52:50.480 --> 00:52:54.360 And, you know, you can also run, you know, 804 00:52:54.360 --> 00:52:57.960 versions of that ad or just a completely other ad 805 00:52:57.960 --> 00:53:00.680 and start comparing what's working, what's not working. 806 00:53:00.680 --> 00:53:01.880 So you can start making some more 807 00:53:01.880 --> 00:53:04.400 of those informed decisions on your ad 808 00:53:04.400 --> 00:53:06.880 and have a clearer picture of what's effective 809 00:53:06.880 --> 00:53:08.400 and not effective. 810 00:53:08.400 --> 00:53:10.240 - Yeah, I'm just like looking at, you know, 811 00:53:10.240 --> 00:53:11.680 how Facebook learns. 812 00:53:11.680 --> 00:53:15.080 And I think that's really wasn't explained that much 813 00:53:15.080 --> 00:53:20.080 is, you know, let it run for seven days, if you can. 814 00:53:20.320 --> 00:53:23.400 And then, do you make a copy of that ad 815 00:53:23.400 --> 00:53:25.440 because that's the algorithm to learn that? 816 00:53:25.440 --> 00:53:27.640 Or like, do you use the same copy? 817 00:53:27.640 --> 00:53:31.800 And is that how you continue the process? 818 00:53:31.800 --> 00:53:33.680 Like that's just that piece 819 00:53:33.680 --> 00:53:35.360 that I'm not sure if I understand. 820 00:53:35.360 --> 00:53:39.120 - Yes, and like, so any change you make, 821 00:53:39.120 --> 00:53:41.640 so any change you make to the copy. 822 00:53:41.640 --> 00:53:44.480 So here, like for me, if I had one ad going, 823 00:53:44.480 --> 00:53:45.400 this is what I would do. 824 00:53:45.400 --> 00:53:48.000 And I was curious to see how can I make this 825 00:53:48.000 --> 00:53:50.040 that I've gotten 50 leads so far 826 00:53:50.040 --> 00:53:51.440 but whatever amount of dollars, 827 00:53:51.440 --> 00:53:53.640 maybe my cost per leap is $2. 828 00:53:53.640 --> 00:53:56.440 And I'm like, I wanna figure out how to get this lower. 829 00:53:56.440 --> 00:54:00.480 And so for me, this is just my personal preference. 830 00:54:00.480 --> 00:54:03.760 I would probably start with changing the creative 831 00:54:03.760 --> 00:54:08.440 because people's eyes see the creative usually first. 832 00:54:08.440 --> 00:54:12.840 And but making not huge giant changes, you know, 833 00:54:12.840 --> 00:54:15.000 I might just change the words on the creative 834 00:54:15.000 --> 00:54:17.920 or I might just change the picture on the creative. 835 00:54:17.920 --> 00:54:20.000 Or, you know, just nothing too crazy 836 00:54:20.000 --> 00:54:21.400 'cause I wanna be able to track like, 837 00:54:21.400 --> 00:54:23.440 okay, now that I did that change 838 00:54:23.440 --> 00:54:25.280 and I'm gonna let it go for a week, 839 00:54:25.280 --> 00:54:29.680 I wanna know did it positively or negatively impact that ad. 840 00:54:29.680 --> 00:54:34.680 And you can do, you can do copies of that if you want. 841 00:54:34.680 --> 00:54:37.760 If you were going to start an ad 842 00:54:37.760 --> 00:54:41.240 that is probably like more drastically different, 843 00:54:41.240 --> 00:54:45.520 I would set up a separate ad completely, if that makes sense. 844 00:54:46.720 --> 00:54:48.640 Like completely different approach, 845 00:54:48.640 --> 00:54:50.240 different language that you're using, 846 00:54:50.240 --> 00:54:52.040 different creative that you're using, 847 00:54:52.040 --> 00:54:54.120 I would keep them separate. 848 00:54:54.120 --> 00:54:56.240 So that's just like my personal preference 849 00:54:56.240 --> 00:54:59.120 and how like I like to organize in my version. 850 00:55:06.320 --> 00:55:12.080 So once it's kind of trained, you don't want to make changes too soon if it's if you're training 851 00:55:12.080 --> 00:55:19.360 it. But once it is trained, how do I like use that ad that I've trained to affect future ads? 852 00:55:19.360 --> 00:55:23.040 That's what I don't the disconnect is, I think for me. 853 00:55:23.040 --> 00:55:29.360 Yes, you're training the algorithm, but you you also could be effectively or ineffectively 854 00:55:29.360 --> 00:55:34.080 training the algorithm. And that's where those optimizations come in. And that's where that's 855 00:55:34.080 --> 00:55:39.440 to me what that cost per lead is telling me. If I have a high cost per lead, there's a lot of 856 00:55:39.440 --> 00:55:44.400 reasons you can have that. But one of the reasons could be is I'm not effectively training the 857 00:55:44.400 --> 00:55:50.560 algorithm potentially. So it's having a hard time that people are not connecting with this. 858 00:55:50.560 --> 00:55:54.560 And the algorithm is maybe struggling to connect my head to the right person. 859 00:55:54.560 --> 00:56:01.440 So that is why I'm going to go and make changes to it to see if I can communicate that more effectively. 860 00:56:01.440 --> 00:56:07.200 And in doing that, I should see my cost per lead come down because now the right person is being 861 00:56:07.200 --> 00:56:12.480 targeted. And on top of that, not only are they being targeted, they're understanding my branding 862 00:56:12.480 --> 00:56:20.400 language are like, yes, I want some of that. Finally. Yeah. Yeah. And I think mine just I think I've 863 00:56:20.400 --> 00:56:22.960 got a good cost for leads. That's why I'm a little bit confused. 864 00:56:22.960 --> 00:56:28.160 Well, okay. What's your cost per lead? It's five dollars and forty three cents the last. 865 00:56:28.160 --> 00:56:32.640 Yeah. So I would. That's a little high, honestly. I would want to get a little more. 866 00:56:32.640 --> 00:56:39.360 Really? I'm here. Okay. So that's maybe an misunderstanding then. Like, what is a good cost per lead? 867 00:56:39.360 --> 00:56:48.320 It does very drastically. And as you get more and more advanced, the answer will change a lot. 868 00:56:48.320 --> 00:56:52.960 But for right now, like what we teach in our accelerator is we would love for people to get 869 00:56:52.960 --> 00:57:00.240 closer to a dollar. Really? Yeah. So again, that's just for now, over time that will change. Now, 870 00:57:00.240 --> 00:57:04.880 that is not my interest in imagination. Our cost per lead, our cost per lead is much higher, 871 00:57:04.880 --> 00:57:08.800 actually. And that's just because you start getting niched down. You start doing more advanced 872 00:57:08.800 --> 00:57:14.000 things. But for right now, just trying to see what you can do to bring it lower. Okay. Yeah, 873 00:57:14.000 --> 00:57:18.000 because I mean, listening to Stephen and things, he's saying, oh, I've got a client that has 874 00:57:18.000 --> 00:57:23.600 three dollars per lead. That's great. So I'm thinking, well, five isn't that far from three. 875 00:57:23.600 --> 00:57:28.800 So maybe five is good. You know, so what you want to do is see if you can get it lower. 876 00:57:28.800 --> 00:57:36.000 And over time over, and I mean, like time and time, you might be like, okay, it's actually harder 877 00:57:36.000 --> 00:57:41.840 to get it lower. Maybe that five dollars more of the median. And I'm okay with that. And part of 878 00:57:41.840 --> 00:57:46.400 it is we also want to see if I'm spending five dollars on per lead, how much money am I making 879 00:57:46.400 --> 00:57:52.320 on the back end? Because now they're converting over to a customer. That's another thing I think 880 00:57:52.320 --> 00:57:57.040 about that five dollars becomes a lot more worth it if they're all converting. But if they're not 881 00:57:57.040 --> 00:58:04.800 converting, that's like, it's not as worth it. I got to change something. Right. Okay. So lowering 882 00:58:04.800 --> 00:58:12.400 the ad spend versus just stopping it, is there? That would be my first approach. Yeah. 883 00:58:12.400 --> 00:58:19.440 Is lower this then? Yeah. Now, sometimes if your budget is constrained, that might be like, 884 00:58:19.440 --> 00:58:25.040 I need to turn it off for a while. And that's okay. Yeah. Everyone's budget is different. And 885 00:58:25.040 --> 00:58:30.880 sometimes your business may not have room to do a lot of testing on ads, because that can be 886 00:58:30.880 --> 00:58:35.200 expensive. Right. Okay. That's when our strategy is going to start shifting though. 887 00:58:35.200 --> 00:58:40.800 Yeah. I think I kept letting it run. I'll, this is it. I won't take any more time with this. But 888 00:58:40.800 --> 00:58:46.400 I kept letting it run because it was saying that if I can make it run, especially the ad cost I was 889 00:58:46.400 --> 00:58:52.880 doing, it was in my budget. And I had run for seven days or 50 leads, then I've got some kind of 890 00:58:52.880 --> 00:58:58.640 an investment here in that when I started up again, even if I tweak it, that might actually 891 00:58:58.640 --> 00:59:03.680 capitalize on what I've already trained. Is that wrong or not? Is that thinking? 892 00:59:03.680 --> 00:59:10.240 I think it's definitely possible. I think it's possible. Okay. Yeah. I think I want to encourage 893 00:59:10.240 --> 00:59:14.720 you to allow your mind to open up a little bit, because I can tell you want very black and white 894 00:59:14.720 --> 00:59:24.480 parameters to follow. And it's very nuanced. Okay. All right, it can't be. So just allow yourself 895 00:59:24.480 --> 00:59:34.160 to be observant of what is happening. Okay. And just keep testing. But just letting it run is 896 00:59:34.160 --> 00:59:39.920 probably not wisdom the way it is after past past seven days or 50 leads. Yeah. You always 897 00:59:39.920 --> 00:59:43.440 want to be optimistic. I mean, even if something's running great, you're like, man, can I make it even 898 00:59:43.440 --> 00:59:50.480 better? You know, you're always making changes. Okay. All right. You're about to hit top of the 899 00:59:50.480 --> 00:59:54.880 hour. Does anybody have any lingering questions or I don't know anything you want to say? 900 00:59:54.880 --> 00:59:59.920 I have something. This is for Rhonda, but Gabby, correct me if I'm wrong. I'm thinking. 901 01:00:07.840 --> 01:00:09.680 Maybe. 902 01:00:09.680 --> 01:00:21.520 And it wasn't they didn't get in depth, but my understanding and like I don't really know anywhere. Why would why would have this in my mind if it wasn't one of those two saying it because I didn't do any other courses for this type of thing. 903 01:00:21.520 --> 01:00:28.280 My understanding from them was that retargeting is actually a separate ad. 904 01:00:28.540 --> 01:00:57.440 I don't know the yeah, maybe don't don't take my word for this, but my understanding for the retargeting was the initial ad is for code lead and then the retargeting. I don't know if there's a setting or if you have to do it with with the creative. I'm not certain but my understanding was that the retargeting ad is specifically for people who already know about your business and it's sent to a list of people who have already seen your previous ads, even if they haven't clicked on them. 905 01:00:58.200 --> 01:01:08.280 Um, that's all that I have. That's all that I have in my mind. I know I heard it from one of those two. I do not take my word for any for any for how to do it. 906 01:01:08.280 --> 01:01:12.800 I think what I'm going to be trying is I'm going to be making a separate ad. 907 01:01:12.800 --> 01:01:22.640 I don't even know if it's supposed to be in the same campaign or not, and I'm going to be trying to target the same customers who saw my previous ad set. 908 01:01:24.040 --> 01:01:37.040 So, and I think it is in the custom audience section. I had run as a lot in the past when you had to have custom audiences and had to, you know, I believe that's where I started retargeting before. 909 01:01:37.040 --> 01:01:47.320 Okay. And as far as I would look back through, maybe week two, three of the replays, because it might be somewhere in there that they mentioned, that'd be the most likely place at least where I would start. 910 01:01:47.840 --> 01:01:56.840 I think it came up when one of us asked about an ad. It might have been me. It might have been, I don't know, a few of us were coming in with ad questions almost every week there for a few weeks. 911 01:01:56.840 --> 01:02:01.640 It was probably been one of those sessions between two week to week four, I would guess. 912 01:02:01.640 --> 01:02:03.040 Okay. Thank you. 913 01:02:03.040 --> 01:02:13.640 All right, guys. Well, this is our last accelerator or sorry, a glass workshop and your official, you're going to be graduated. We have our calls next week. 914 01:02:14.440 --> 01:02:19.440 Do keep your eyes out for emails that will be looking like they come from me. 915 01:02:19.440 --> 01:02:33.440 They come from my Gabrielle at the Remaker family email on our 12 month membership that you are all very much invited to be a part of where you continue the support, continue having access to the workshop calls and all that. 916 01:02:33.440 --> 01:02:37.440 If you have any questions on it, of course, you can talk to me about it. 917 01:02:37.440 --> 01:02:54.440 And if you're wanting to be a part of it and you're finding the finances are a sticky point, please let me know and let's see what we can do because we would definitely don't always want everyone to come into membership, but you are all very much would be a welcome asset to our group. 918 01:02:54.440 --> 01:03:01.440 So let me know if there's any questions or if you're not seeing the emails by the end of tomorrow. Also, let me know. 919 01:03:03.440 --> 01:03:09.440 Well, hope you have a good weekend and I will see you all for John, you have a question. 920 01:03:09.440 --> 01:03:16.440 I do. Does Remaker have any type of alumni or any live event ever where everybody gets together. 921 01:03:16.440 --> 01:03:27.440 Yes, so that's part of what membership is for to you. You get access to all of your tickets are covered when you're a member to our in person events and we do about three a year so our next one is coming up in October. 922 01:03:27.440 --> 01:03:36.440 And as a business accelerator participant though your first event is covered in terms of your ticket costs and then you just need to cover like your travel and lodging food. 923 01:03:36.440 --> 01:03:43.440 So I'll actually be sending out information on that next week because we now have the dates and location it'll be in San Diego in October. 924 01:03:43.440 --> 01:03:57.440 So you guys will all be invited to that. And then as members, you get your ticket your VIP tickets covered to all of the events we do for the whole year. So that's usually like October January and then like April, May timeline. 925 01:03:57.440 --> 01:04:02.440 Nice. And they're awesome. Like, easily. 926 01:04:02.440 --> 01:04:06.440 Everyone's favorite thing about our community is the in person event. 927 01:04:06.440 --> 01:04:07.440 So. 928 01:04:07.440 --> 01:04:11.440 All right, you guys. Well, I will see you all later. Have a great rest of your week. 929 01:04:11.440 --> 01:04:14.200 week. Thank you. Bye. Bye.