WEBVTT

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All right, so welcome, welcome back, most of you, we just finished the From Pressure

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to Partnership, which was so powerful and thought provoking, even for me.

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And so here we are at office hours.

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And the purpose of office hours is to take a look at your business, practically.

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Where are you feeling stuck?

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Where do you need help?

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What do you want me to look at?

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Where do you need direction?

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We can hot seat and just coach in any area, or I can recommend resources.

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So and then if there aren't things, then I'll share things that I think are important.

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I've been doing a lot of things with Substack lately, so I'll probably, in coming weeks,

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be sharing.

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It's a real goldmine right now.

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It's like Facebook and Instagram, or like a decade ago.

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There's huge opportunity right now, but you have to do it right and understand it.

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So I'll probably be sharing on that.

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I'll share a little bit about analytics today that I think probably many of you don't know.

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So let's just start with, what are you working on?

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And where are you feeling stuck?

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What do you need support?

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This is your time.

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I make myself available for you during this, and let me let people in here and give people

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a chance to use the restroom and come in.

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Linda, I'm going to make you co-host again, just in case here.

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Okay.

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Okay, and thank you for doing that.

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I appreciate it.

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I'm always stronger when she's by my side.

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We're such a dynamic duo.

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Okay.

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All right.

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So what this is, this is your time.

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I'm going to share some things as well, but this is really not a teaching time.

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This is where I just make myself available.

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What are you working on?

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What are you curious about?

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What would you love support?

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What do you want to understand?

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What do you want me to look at?

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This is your, this is, I just created office hours as just that.

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I make myself available to support you.

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So what are you working on?

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What do you have questions on?

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Well, I'm working on a thing that I've worked on about two years ago, and it just kind of

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sat in my computer.

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Okay.

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It was a writing, and actually I reached out to Linda to help me kind of make it look pretty.

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Yes.

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So we're going to be doing that together.

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I'm really excited, even though I did have help in the beginning with that, but I don't

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know.

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There's probably some finishing touches on that, but yeah, she's great at making things

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pretty.

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She cleans up my messes all the time, and that's where I'm learning to delegate it out

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because I just don't, if I hear the download, he needs to send the help.

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I just write, so that's, I'm learning that, and I have a piece about that, and it's been

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very great actually.

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So I just was praying about it, sitting on it, and he wanted me to pull this out, and

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I created a private Facebook group for women, and it's really, the writing is emerging from

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the silence, and it's for women who have been through a lot of transitions in life or layered

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with grief, and it's just all bundled up, and they're just like, what do I do with this

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stuff?

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How do I move forward?

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Yeah.

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And it's just a six study for six weeks.

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We'll just break it down.

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It's very simple.

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It's not to, you're going to get instant healing, and it's just something to ponder on and take

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it with you afterwards, and so I wanted to start this up in the fall because fall is

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very special, I think, at least for women, if we really pay attention because we're preparing

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through the summer, right, like you mentioned, and fall is like we're tucked away with him.

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Let's do some stuff, whatever that looks like.

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So I want to go ahead and launch that on the 8th of September, and it's not perfect.

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It's not, it's, but I'm feeling like maybe this is a thing for Linda as well.

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I want to just do a Facebook live, and you just come as you are, so I'm not techie on

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that piece.

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So do you have like any insights on that?

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I think you're on the right track, and the first insight is that what is really working

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right now is.

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Real, being real, being authentic, okay?

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You gotta consider where people's minds are.

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And, you know, we've talked about

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the trust recession out there, right?

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That people are not trusting the online space

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because they've been dubbed and, you know,

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they've been promised things and it didn't deliver.

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Even more so now with AI.

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You don't even know if you're talking to a real person.

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On Facebook, like, I think it's like 50% of the profiles

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are not even real people, right?

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And so there's a real lack of trust right now.

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And so in that sense, showing up live is really powerful.

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And the key on Facebook has a lot to do

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with the hook and you have like 2.7 seconds

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to get someone's attention.

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So one of the things to study in Facebook

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is the analytics when you go live.

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And it will show you how many people

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and it'll show you when they dropped off.

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And I do this a lot with my clients.

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My clients really were not aware of this

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and they're putting all this work into these lives

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or they're putting all this work into these reels

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and people are dropping off in the first two seconds,

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three seconds, which means they didn't hear anything

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you had to say, which means in a lot of ways,

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it's like a waste of effort and energy, right?

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So you have to come out of the gate,

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like slapping them.

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Like you have to say something like a question

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or a something that makes them go,

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huh, what's she talking about?

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Like get them out of their stupor and get their attention.

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And then the second thing you have to say

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has to give them a reason to stay for the entire call

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and not drop off because they're just scrolling, right?

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And so if I said to you,

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are you operating from a false identity

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over the next couple of minutes,

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I'm gonna show you how and blah, blah, blah.

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And by the end, you'll know,

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like you have to come at it from that standpoint

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to even keep them there.

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So on one sense,

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and on one sense, lives are where it's at

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because it establishes that you're real.

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On the other sense,

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we have to tighten our lives to no nonsense.

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And there is no,

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hey, I'm just waiting for everybody else to get on.

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Hey, I'm so glad you're here.

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It's hot in Sacramento.

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Like none of that.

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Hey, you beautiful women, like you can't.

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You got 2.7 seconds to catch their attention.

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And then you got the next couple seconds

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to tell them why they need to stick around.

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So that's in that sense.

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Now, there's a balance on Facebook.

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And this is why I want you all to get skilled

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at studying your analytics.

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I'm a student of my analytics.

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I gather them every single week or every few days.

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And I feed them to both Chad and Claude separately.

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And I get what do you see in this and what needs to change?

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And because it's eye-opening.

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It's eye-opening.

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So for me, my lives get the most attention.

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So this is how I'm catching people's attention

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with my lives.

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My posts get the most depth and interaction and action.

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So I have to blend lives and posts.

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I'm gonna show you something that you may not know.

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And let me see if I can do this.

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I'm just doing this on the fly,

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but let's go in for a second.

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And let me show you some of the things

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that you may not realize.

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So I'm gonna go into my Facebook.

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Are you all seeing the screen?

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Now, I want you to notice something.

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I was particularly looking at a post.

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And by the way, my insights,

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my analytics have shown people love.

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to see me face forward natural, like this gets the highest response.

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So I am not taking selfies all day because I love myself.

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I love myself, but I do not love taking

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selfies all day long and having to remember where I'm going to take a selfie

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and what I'm wearing. My analytics have shown this is what my people want.

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OK, so these are things that you adjust.

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Other type of posts don't do well.

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So I'm constantly doing something like this once in a while.

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And, you know, I'm showing like, by the way, I haven't mentioned this.

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Make sure you guys have all registered.

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It's free for you on on July 25th, next Saturday.

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OK, so here's the post.

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I think this was on the 12th.

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Yeah. OK, so here's an analytic and I'm

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constantly tying what I'm trying to say.

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So let me first show you something.

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Let me show you the analytics first.

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OK, very first thing you notice it only shows until I click more.

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It only shows the first sentence.

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So it's got to be important.

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So this is an example of a hook.

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What if the very thing you've been

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praying for is trying to flow into your life or business?

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What is the very thing you've been praying

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for is trying to flow into life or business that has quietly learned to brace?

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I probably was a little sleepy writing that.

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But anyway, that's that's I should have had to look at that.

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But anyway, it's got it's got it shows this.

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OK, now I want to show you something looks like hardly anything.

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I mean, twenty five people, you know,

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looked at it, but I'm going to click on this.

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See insights.

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Because this doesn't look like a lot, it doesn't look like I've got comments,

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it doesn't look like likes, it looks like, wow, I just wasted effort in a way.

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OK, but look what happens when I click on insights.

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This is very important.

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OK.

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There was forty seven engagements in this and seventy eight percent.

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Came from followers in this case.

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Now, yeah, and then.

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So when I plug this stuff in and I'm trying to move, I want to see if this is

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the one this one like really opened my eyes, so I'm I'm seeing.

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Where it came from.

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What I found when I plug this into chat and maybe I'll send this to you,

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but the total of all of this, there was six hundred and some and it might I might

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it might have been on my Instagram and not this one, this one's a little less

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because I did this post on my Instagram, so it might have been over on my Instagram.

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I'm looking at the wrong one.

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But what happened for me when I looked at it and I plugged it into chat is it said

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you had six hundred and seventy one people looking at this.

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This is what my chat told me.

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And like 70 percent were from non followers.

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Like this is a discovery engine for you.

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And then it compared because I give it everything all at once.

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I give it my reels, I give it my business, I give it my group,

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I give it my personal page and I let it pull it all together from the analytics.

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And when you go in, you get like the last seven days.

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I just pulled on one post, but you get from the last seven days.

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And it's very eye opening.

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And Chad will tell you what this tells you is that your reels are getting people

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discovering you and your posts are getting people taking action.

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And it's mostly blah, blah, blah.

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And you like you'll just get like a lot of awareness.

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A lot of times I'm like, wow, really?

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Oh, OK.

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I wouldn't have picked that up.

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I wouldn't have noticed that just passing by as I'm posting, posting.

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OK,

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so my point to you is, yes, lives make the hook super important.

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Give them a reason to say balance between the lives and the posts.

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OK, that's my my.

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Long way of saying that to you, Jackie, the other thing, and I'm going to be

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sharing a lot about this because I'm learning so much and it's on fire right now

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is Substack, so if you go live on.

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Facebook

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You'll see one two people it's crickets you're like I'm talking to nobody now I have people

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like

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Kelly Roach that I followed she has been a coach for me in the past and

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She talks about this

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She's got millions of followers. She's an eight-figure business and she says I get on

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Facebook and I get two three people

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This is a person with millions of followers an eight-figure coaching business on

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Substack it's like oh, there's 30 now. There's 50. Oh now there's a hundred and twenty

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Dang people are paying attention on substack and they're like they're blowing up

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Kelly Roach has gone to number two in substack and generating so much money

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um

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Coach T is doing the same. There's a like substack is like where Facebook was

252
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Ten years ago, and I was on Facebook when Facebook started

253
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Okay

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So, um, I would say for the same effort and I'm gonna be teaching on this in the next couple weeks because I'm I always do

255
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Things first and make sure they exactly happen as I'm saying before I teach you guys

256
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I don't like taking you on rabbit goose, you know trails

257
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So I'm testing and doing a lot of stuff right now and it's fascinating

258
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Okay, and as I'm completely testing it, I'm gonna be bringing to you what I'm learning

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but what I want to bring to you for Facebook now is

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that

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Make sure you're really using your analytics and it's gonna guide you a lot. It'll tell you what time like I know

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Monday morning is when my audience

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Absolutely is most engaged for me. So I'm very strategic thinking about my Monday morning 9 a.m

264
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Post so do you know what time your audience is paying attention?

265
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Do you know?

266
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What how long they're staying on your reels? Do you know what's happening in reels? What's happening in post?

267
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Do you know how many are new people? Are you being discovered as Facebook pushing you out?

268
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Do you know?

269
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The comparison between Instagram Facebook between your business page and your personal if you have those things

270
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Feed like use chat for stuff like this

271
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Like you have a team of analysts working for you. Let it analyze your stuff

272
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Okay, so what I want to say Jackie

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Congratulations, like following your heart

274
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Congratulations getting out there

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Congratulations being bold do it messy. Don't try to be perfect. We just got done talking about that in the previous and

276
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Messy actually works better right now

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two things people love

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Authentic they don't like polished. They like the real the raw

279
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Okay, and they like very practical

280
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What am I gonna get from this? What results the age of fluff is gone?

281
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Coaching has grown. It's like five point three billion dollars right now in personal development and coaching

282
00:18:16.080 --> 00:18:23.600
But it's moved to very practical if I work with you, I'm gonna get this result. Okay, so

283
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Real authentic practical study your analytics. Does that help?

284
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Does that help

285
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Most definitely. Yeah, and thank you for the sub stack because I was getting if I'm on there for writings

286
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But I think I believe the Lord saying just hold on and then you shared like oh, we're just gonna be teaching

287
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Yeah, I'm like, what are we doing? And he got silent and then there you are

288
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You're like I'm gonna be talking more about it. So there you go

289
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It's

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Outstanding. Yes, you're welcome. It's it's absolutely

291
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Outstanding what's happening on there? It's

292
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Phenomenal, but you can't just be sloppy

293
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I know people that just jumped ahead even some of my clients and they just got on and it's crickets

294
00:19:13.760 --> 00:19:19.920
It there is a system and a strategy there is when you do that system and strategy

295
00:19:20.000 --> 00:19:26.200
It's unbelievable and I'm I'm fine-tuning and um, I'm you know

296
00:19:26.240 --> 00:19:32.240
I'm on all angles. I'm doing it practically. I've listened to a lot of training. I

297
00:19:33.040 --> 00:19:38.720
Pit there's a little my little secret. I pit my a eyes against each other by the way

298
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So, I don't know if any of you do that

299
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but like I have I have chat and chat knows me inside and out because I have

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Really fed it to make sure it knows me right and then I had chat

301
00:19:52.800 --> 00:19:59.680
Really pull together I'll have chat when he gives me certain things. I'll actually tell chat

302
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I want a complete summary of this that I can put in Claude,

303
00:20:06.180 --> 00:20:09.560
and it gives me the most detailed summary of everything we've

304
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talked about and why we're doing it and how we're doing it,

305
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and I throw it in Claude,

306
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and I say, this is where we're starting from now.

307
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Then I'll say, Chat told me to do this.

308
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What do you say, Claude?

309
00:20:23.560 --> 00:20:25.060
They'll argue with each other.

310
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Well, I think Chat is absolutely right.

311
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The writing is beautiful,

312
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but it missed one very important nuance.

313
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Then I'll take that back to Chat and I'll say,

314
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this is what Claude says.

315
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What do you think?

316
00:20:37.360 --> 00:20:39.960
It says, well, the one thing is Claude doesn't know about

317
00:20:39.960 --> 00:20:43.520
you and about your audience is that your audience really respond.

318
00:20:43.520 --> 00:20:45.660
We decided we were going to do this,

319
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and Claude overlooked that.

320
00:20:47.520 --> 00:20:50.080
I'll pit this against each other.

321
00:20:50.080 --> 00:20:56.280
Why not have technology like, excuse slam, be your bitch.

322
00:20:56.280 --> 00:21:02.960
I mean, let it just absolutely work for you, right?

323
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I mean, you own it.

324
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Don't be like little pansy playing,

325
00:21:09.440 --> 00:21:12.240
like give me a sentence or correct this.

326
00:21:12.240 --> 00:21:14.600
Yeah. I love that. That's funny.

327
00:21:14.600 --> 00:21:16.480
Well, it's interesting because I hear people say,

328
00:21:16.480 --> 00:21:18.720
will you name your Chat GPT?

329
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Well, I use Claude.

330
00:21:19.880 --> 00:21:22.040
I just feel for just he's very-

331
00:21:22.040 --> 00:21:25.600
They're very different and when you use both,

332
00:21:25.600 --> 00:21:29.240
I've learned what their strengths are.

333
00:21:29.240 --> 00:21:32.440
Claude has a much better memory.

334
00:21:32.440 --> 00:21:34.880
You don't have to keep repeating stuff to it.

335
00:21:34.880 --> 00:21:35.600
Yeah.

336
00:21:35.600 --> 00:21:39.200
Claude, you can even see what Claude's doing.

337
00:21:39.200 --> 00:21:41.000
Checking here, checking here,

338
00:21:41.000 --> 00:21:42.400
checking here, checking here.

339
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Claude automatically comes in from a deeper place,

340
00:21:46.400 --> 00:21:52.880
but I find maybe because I've worked with Chat since it started,

341
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Chat knows me better and really picks up stuff that Claude misses.

342
00:21:58.120 --> 00:22:04.080
This is why I pick them against each other and I feel like I get a good picture.

343
00:22:04.080 --> 00:22:05.040
Okay.

344
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Yeah.

345
00:22:05.680 --> 00:22:07.480
Okay. I'm going to look into that.

346
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When they say name them,

347
00:22:09.520 --> 00:22:12.440
I tried naming Claude and it was funny.

348
00:22:12.440 --> 00:22:14.520
I just came up with a name and he's like,

349
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my name's not Simon, it's Claude.

350
00:22:16.840 --> 00:22:19.360
I'm like, oh, and I just got a chuckle out of that.

351
00:22:19.360 --> 00:22:20.760
He was very offended.

352
00:22:20.760 --> 00:22:21.880
That's funny.

353
00:22:22.280 --> 00:22:26.040
I didn't name my Claude and I don't have time for that.

354
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I will give it positions.

355
00:22:30.280 --> 00:22:32.480
More on Chat,

356
00:22:32.480 --> 00:22:38.960
but I will say you are a level 10 copywriter with

357
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level 10 marketing experience who comes in as a strategic advisor.

358
00:22:46.920 --> 00:22:50.200
I want you to look at this because I'm trying to force it.

359
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I don't want some fluff answer.

360
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More than naming it,

361
00:22:55.320 --> 00:22:59.640
I tell it, I define what I want from it

362
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because what you're asking is going to get you the type of results.

363
00:23:04.360 --> 00:23:07.720
I know, Linda, you've taken a lot of classes and you play.

364
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Do you want to add anything to all of that?

365
00:23:11.240 --> 00:23:16.240
I think the biggest thing is loading it,

366
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loading it, loading it with your information.

367
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Yes.

368
00:23:19.200 --> 00:23:24.560
You basically have to not only tell it great details about yourself,

369
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you have to ask it what else it needs to know.

370
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Yes.

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Then you go on to put in samples of your writing so that it knows

372
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what you sound like and it can echo what you're sounding like.

373
00:23:36.840 --> 00:23:40.760
So the better you, it's your bio, basically,

374
00:23:40.760 --> 00:23:45.760
the better you front load your bio, the better it's going to be for you.

375
00:23:45.760 --> 00:23:51.680
Then you create all of your projects inside that bio.

376
00:23:51.680 --> 00:23:54.880
You don't start a new project outside of that.

377
00:23:54.880 --> 00:23:57.720
So on my chat,

378
00:23:57.720 --> 00:24:03.120
it basically has my DNA,

379
00:24:03.120 --> 00:24:04.800
Linda's DNA basically,

380
00:24:04.800 --> 00:24:06.360
or whatever you want to call it,

381
00:24:06.360 --> 00:24:12.440
and I had a whole section for my business with my partner.

382
00:24:12.440 --> 00:24:15.360
So everything we created together was under that bio,

383
00:24:15.360 --> 00:24:18.520
everything I created for myself is under my bio,

384
00:24:18.520 --> 00:24:20.880
and I make sure I'm opening the right folder and saying,

385
00:24:20.880 --> 00:24:23.120
okay, and then the whole,

386
00:24:23.120 --> 00:24:26.640
be my expert, be my expert,

387
00:24:26.640 --> 00:24:32.800
expert marketer, you decide the role before you actually give it the work.

388
00:24:32.800 --> 00:24:34.560
Really good. Really good.

389
00:24:34.560 --> 00:24:36.920
The other thing I want to say about that,

390
00:24:36.920 --> 00:24:40.840
so there's projects and there's chats,

391
00:24:41.800 --> 00:24:53.600
and one mistake that people make is that they will use a chat for very different things.

392
00:24:53.600 --> 00:25:00.760
So they're going along and help me to,

393
00:25:00.000 --> 00:25:07.880
whatever, take all the steps to get this published or whatever, and chat is on a roll.

394
00:25:07.880 --> 00:25:13.720
And then it asks a question about today's post in Facebook, and you ask it.

395
00:25:13.720 --> 00:25:18.680
And then you ask it a question about what you're cooking tonight, and it's all in the

396
00:25:18.680 --> 00:25:20.520
same chat.

397
00:25:20.520 --> 00:25:26.100
And you really lose some serious momentum in the answers.

398
00:25:26.100 --> 00:25:33.340
So you create projects for the big things that you're talking about, and you create

399
00:25:33.340 --> 00:25:38.620
instructions, and you create memory within the projects.

400
00:25:38.620 --> 00:25:42.540
But keep your chats separate so I can go back.

401
00:25:42.540 --> 00:25:50.340
I have a chat for each different thing that I'm talking about, and I don't want to mix

402
00:25:50.340 --> 00:25:51.340
those up.

403
00:25:51.340 --> 00:25:53.940
I get very bad answers when I do that.

404
00:25:54.940 --> 00:25:58.820
And it's confusing for me to go through and try to figure out something.

405
00:25:58.820 --> 00:26:02.940
The other thing I do, when it's something like...

406
00:26:02.940 --> 00:26:15.700
I have to create some real masterpiece documents, like how to do things, or plans, or strategic

407
00:26:15.700 --> 00:26:21.420
insights, or things like that, how I'm going to tackle.

408
00:26:21.420 --> 00:26:23.700
I didn't just start a substack.

409
00:26:24.460 --> 00:26:28.700
I spent weeks laying the groundwork before I ever opened my substack.

410
00:26:28.700 --> 00:26:37.780
And I had these master documents, it was master plans, like what is the role of your substack?

411
00:26:37.780 --> 00:26:43.660
Because, for example, for me, the reason I waited a long time, I knew substack was hot,

412
00:26:43.660 --> 00:26:49.740
but the reason that was holding me back is I've really trained my CRM.

413
00:26:49.780 --> 00:26:55.820
I've got ActiveCampaign, and I've got such a clean list and clear deliverability.

414
00:26:55.820 --> 00:27:02.460
I've got a phenomenal email situation in ActiveCampaign, because I was very careful.

415
00:27:02.460 --> 00:27:03.940
I didn't use the buzzwords.

416
00:27:03.940 --> 00:27:07.060
I really worked on deliverability.

417
00:27:07.060 --> 00:27:14.020
So I couldn't see opening Claude and having newsletters going to it.

418
00:27:14.020 --> 00:27:17.820
It was really not feeling like the time.

419
00:27:17.900 --> 00:27:25.300
But it wasn't until I spent so much work looking on all my systems, now in my case, it's different

420
00:27:25.300 --> 00:27:30.220
maybe from you guys, because I have so much, I've got a coach certification program, I've

421
00:27:30.220 --> 00:27:35.380
got a membership site, I've got a book page, I could go on and on.

422
00:27:35.380 --> 00:27:43.900
And so I had to look at the whole system, and that's where both Chad and Claude are

423
00:27:43.980 --> 00:27:50.660
so good that you back up, you're looking at your goal and everything you've got to work

424
00:27:50.660 --> 00:27:53.940
with, and how does it fit together?

425
00:27:53.940 --> 00:28:02.100
So that I was able to see how Claude or how substack could work.

426
00:28:02.100 --> 00:28:04.380
And then I was very blessed.

427
00:28:04.380 --> 00:28:11.100
I spent weeks, I had like these holidays where I had three days off, and I would just spend

428
00:28:11.180 --> 00:28:19.300
like three days doing analyticals, using Claude and Chad, like laying the foundation before

429
00:28:19.300 --> 00:28:21.740
I ever put the first thing in.

430
00:28:21.740 --> 00:28:25.660
And I was really happy.

431
00:28:25.660 --> 00:28:34.340
Like Linda knows, I've followed Kelly Roach for a long time, and she's got something that's

432
00:28:34.340 --> 00:28:41.020
similar to my Prosper Leader membership, and it's the same price point.

433
00:28:41.060 --> 00:28:42.940
And I wondered, how are you doing that?

434
00:28:42.940 --> 00:28:46.100
Like I've got a membership site that's already really nice.

435
00:28:46.100 --> 00:28:50.540
I'm not trying to make Claude or trying to make substack my membership site.

436
00:28:50.540 --> 00:28:51.980
Like how is this going to work together?

437
00:28:51.980 --> 00:28:54.700
I've got a good CRM, I've got a good membership site.

438
00:28:54.700 --> 00:28:58.620
How does this all, how do the pieces fit together?

439
00:28:58.620 --> 00:29:09.780
And I saw that what, after doing these deep dives, my use for the best use of substack,

440
00:29:09.780 --> 00:29:14.100
and it turns out Kelly Roach is doing the same thing.

441
00:29:14.100 --> 00:29:18.540
And I was thrilled to find how you could make your membership work with it.

442
00:29:18.540 --> 00:29:22.820
So those of you that are thinking about a membership, if you don't have, if you don't

443
00:29:22.820 --> 00:29:28.020
have a separate, the beauty of substack is everything's in there.

444
00:29:28.020 --> 00:29:35.740
The payment is in there, substack pushes you out, you own your list, there's no algorithms.

445
00:29:35.740 --> 00:29:39.140
I mean, there's a million reasons to use substack.

446
00:29:39.940 --> 00:29:42.940
You're not fighting algorithms, right?

447
00:29:42.940 --> 00:29:46.980
And if you don't like substack, you own your list, you move it somewhere else if anything

448
00:29:46.980 --> 00:29:47.980
happens.

449
00:29:47.980 --> 00:29:52.060
On Facebook, like when I lost LinkedIn, I lost everything.

450
00:29:52.060 --> 00:29:57.980
On Facebook, I'm constantly dealing with algorithms and changes and algorithms and all of that.

451
00:29:57.980 --> 00:29:59.620
None of that nonsense.

452
00:30:00.000 --> 00:30:07.760
sub stack. And so there's a lot of reasons and everything can be done in there. You don't

453
00:30:07.760 --> 00:30:11.720
have to send them anywhere to buy. It can be built. You can have the paywall and you

454
00:30:11.720 --> 00:30:17.960
can have the top tier. So there's and the lives when they added lives, it's just it's

455
00:30:17.960 --> 00:30:25.980
blowing up. And when they added notes, notes is like the old Twitter. OK. And but what's

456
00:30:25.980 --> 00:30:31.180
really beautiful about sub stack because sub stack makes money when you make money.

457
00:30:31.180 --> 00:30:39.300
So sub stacks pushing you out, sub stacks trying to get you discovered. And so and the

458
00:30:39.300 --> 00:30:45.780
readers are different. It's still more pure over there. And so real long form content

459
00:30:45.780 --> 00:30:51.400
does super well over there. Right. So there's a lot that we'll talk about. I'll do specific

460
00:30:51.400 --> 00:30:59.720
sub stack stuff. But for right now, there's absolutely still a place in what you're doing

461
00:30:59.720 --> 00:31:06.920
on on Facebook and Metta. And I would say, study your analytics, have a strong hook,

462
00:31:06.920 --> 00:31:15.000
give them a reason to stay and do a mix between reels and between posts. OK, I know that's

463
00:31:15.480 --> 00:31:17.920
a long answer. That's probably more than you wanted to know.

464
00:31:20.680 --> 00:31:24.680
Brenda, I wanted to let you know that I am working on things. I don't know what to tell

465
00:31:24.680 --> 00:31:29.000
you. I feel like I'm not quite ready, but I am working on things. In fact, I have looked

466
00:31:29.000 --> 00:31:35.920
into finding somebody to hire to help me finish up what I was doing. And, you know, the money

467
00:31:35.920 --> 00:31:42.040
with me is financial issues and not not anything else. I want to I want to get going. So I'm

468
00:31:42.040 --> 00:31:48.120
doing what I can do without any help. So maybe in a few weeks I can hire someone. I've

469
00:31:48.120 --> 00:31:53.240
already talked to someone about it. A brilliant lady. And I know that she's she's going to

470
00:31:53.240 --> 00:31:58.320
do a marvelous job. I just need the finances. So if all of you don't.

471
00:31:58.760 --> 00:32:05.560
Comparison shot both for skill sets and results. Don't just talk to only one person. Get two

472
00:32:05.560 --> 00:32:11.120
or three before you decide because you'll learn a lot. And if you haven't talked to

473
00:32:11.120 --> 00:32:18.200
Linda yet, I personally think she's the best out there. She's she's she's what she's who I

474
00:32:18.200 --> 00:32:25.040
call on for everything. Linda completely laid out my coach certification program. Linda

475
00:32:25.040 --> 00:32:31.360
designed the cover on my book. I mean, Linda, I've got her working on Substack with me.

476
00:32:31.400 --> 00:32:38.240
Like like I the first place I would go if she's got availability is is Linda. So if

477
00:32:38.240 --> 00:32:45.800
nothing else, get her feedback. She has so much wisdom. She, you know, ran a school. She's a

478
00:32:45.800 --> 00:32:54.880
teacher. She's got incredible eye. And so I would just get feedback from Linda. She may or

479
00:32:54.880 --> 00:33:00.160
may not be for you. The price point may or may not be right. But I would at least get

480
00:33:00.160 --> 00:33:01.680
feedback from her for sure.

481
00:33:02.880 --> 00:33:07.560
Thank you. I think she's wise, too. I think she's very talented. And I will give you an

482
00:33:07.560 --> 00:33:12.560
update. But I wanted to know, I am doing things. It's just, you know, we're praying about my

483
00:33:12.560 --> 00:33:19.360
finances and trying to put God first. And as you say, prosper as your soul prospers. I'm

484
00:33:19.360 --> 00:33:25.400
working on my soul as much as when when your mindset changes, there's there's plenty of

485
00:33:25.400 --> 00:33:34.400
money. And I want you to understand that many people keep getting ready to get ready. And

486
00:33:34.400 --> 00:33:43.760
that's a mistake on many counts. Okay. In this day and age, first of all, people like authentic

487
00:33:43.760 --> 00:33:49.880
and messy, they'd rather just have you show up. And I'm of the firm opinion to build the

488
00:33:49.880 --> 00:33:55.520
plane while it's flying. Not trying to have every single thing. Now, you know, does that

489
00:33:55.520 --> 00:34:01.000
counter what I said about sub stack? Yeah. Some things like if you're jumping into

490
00:34:01.000 --> 00:34:05.840
something, know the platform. You know, I'm not saying be stupid and just jump in. But

491
00:34:05.840 --> 00:34:13.360
what I am saying, Colette, is look at what's in your hand, because that's the question

492
00:34:13.360 --> 00:34:20.199
that always gets asked in the Bible first. What's in my hand? Right. And, you know, God

493
00:34:20.199 --> 00:34:25.199
asked Moses, what's in your hand? And he said, well, it's just a just a rod. And he said,

494
00:34:25.560 --> 00:34:30.040
yeah, partnered with me. That's going to part the Red Sea. That's going to lead a multitude.

495
00:34:30.040 --> 00:34:34.800
That's going to get water from a rock. There's things in your hand. And the reason I say

496
00:34:34.800 --> 00:34:44.560
that is you can pre sell things before they're even created. Many people that you know, that

497
00:34:44.560 --> 00:34:51.639
are six, seven, eight figure coaches all did that. I did that. Okay. Because I came out

498
00:34:51.639 --> 00:34:59.400
of, you know, Frank speaking, I came out of a divorce. I had no money. I didn't take money.

499
00:34:59.400 --> 00:35:00.000
I didn't take

500
00:35:00.000 --> 00:35:02.920
gala money, I didn't take child support, I didn't take...

501
00:35:02.920 --> 00:35:07.920
So I had no idea where money was gonna come from

502
00:35:08.720 --> 00:35:11.920
when I started Prosper and All Things, none.

503
00:35:11.920 --> 00:35:15.200
I had no cash flow, none, okay?

504
00:35:15.200 --> 00:35:18.280
All I had was what was in me.

505
00:35:18.280 --> 00:35:19.720
I've been teaching the word,

506
00:35:19.720 --> 00:35:21.800
I've been mentoring women for decades.

507
00:35:21.800 --> 00:35:26.800
What I had, what was in me, I had nothing, nothing.

508
00:35:27.680 --> 00:35:32.680
So I started pre-selling things first,

509
00:35:36.440 --> 00:35:38.020
even before they were done.

510
00:35:40.200 --> 00:35:43.520
So pre-sell an idea for a coach,

511
00:35:43.520 --> 00:35:47.920
for a course, for a workshop, and then create it.

512
00:35:47.920 --> 00:35:52.920
Nowadays, with having help with Claude

513
00:35:53.920 --> 00:35:57.800
and all AI's chat and all of that,

514
00:35:57.800 --> 00:36:01.920
my goodness, you can say, I want to use,

515
00:36:01.920 --> 00:36:04.840
this is what I'm passionate about, this is what I know,

516
00:36:04.840 --> 00:36:09.240
this is my experience, what kind of product could we create?

517
00:36:09.240 --> 00:36:12.480
And even if it's selling just to get you started,

518
00:36:12.480 --> 00:36:17.480
a $27, $17, a $47, show up, release your gifts,

519
00:36:17.480 --> 00:36:22.480
charge, and get cash flow coming in.

520
00:36:23.800 --> 00:36:25.720
Everybody can get cash flow coming in,

521
00:36:25.720 --> 00:36:27.760
even in their first week in business.

522
00:36:27.760 --> 00:36:31.360
I, in my first six months, and I'm not bragging,

523
00:36:31.360 --> 00:36:33.800
was this a little bit of overachiever?

524
00:36:33.800 --> 00:36:35.360
Was it a little desperation?

525
00:36:35.360 --> 00:36:36.940
Was a little scarcity?

526
00:36:36.940 --> 00:36:39.820
Yes, am I saying that I, was I just perfect

527
00:36:39.820 --> 00:36:41.560
when I arrived in Prosper and All Things?

528
00:36:41.560 --> 00:36:42.740
Absolutely not.

529
00:36:42.740 --> 00:36:47.560
In my first six months, I did three live events.

530
00:36:48.580 --> 00:36:52.760
I did eight masterclasses.

531
00:36:52.760 --> 00:36:55.760
I did like 36 Bible studies.

532
00:36:55.760 --> 00:36:58.780
I was charging for all of those things.

533
00:37:00.560 --> 00:37:04.940
Those things were recorded and they were sold after.

534
00:37:04.940 --> 00:37:09.940
So I was making money in my first six months.

535
00:37:13.460 --> 00:37:18.460
I did my first workshop, and this is true story.

536
00:37:18.940 --> 00:37:20.460
I had two workshops.

537
00:37:20.460 --> 00:37:23.580
I had a morning and I had an evening.

538
00:37:23.580 --> 00:37:26.600
I mean, a morning and an afternoon.

539
00:37:26.600 --> 00:37:29.220
And I had an assistant.

540
00:37:29.220 --> 00:37:31.060
She was brilliant, like Linda.

541
00:37:31.060 --> 00:37:34.060
She's gone on and done her own businesses and stuff,

542
00:37:34.060 --> 00:37:37.760
but she was an assistant and she was there.

543
00:37:37.760 --> 00:37:39.260
And this is true story.

544
00:37:39.260 --> 00:37:42.140
I was teaching in the morning and I was saying,

545
00:37:43.060 --> 00:37:45.900
I could just teach this for like three months.

546
00:37:45.900 --> 00:37:49.140
Like I was giving like 15 minutes per like point.

547
00:37:49.140 --> 00:37:52.020
And I was like, I could just teach this

548
00:37:52.020 --> 00:37:53.540
as such a deep subject.

549
00:37:53.540 --> 00:37:55.660
No joke, I had a brilliant assistant.

550
00:37:55.660 --> 00:37:59.820
She went in the other room and she made a copy

551
00:37:59.820 --> 00:38:04.660
and printed and offered a three month program

552
00:38:04.660 --> 00:38:07.020
or I don't remember, six weeks or three months

553
00:38:07.020 --> 00:38:09.580
and came back, handed me that.

554
00:38:09.580 --> 00:38:12.140
And I made that offer there.

555
00:38:12.140 --> 00:38:17.140
And I pulled like $10,000 from that first pre-selling

556
00:38:18.740 --> 00:38:22.480
something from a like 27, $47 workshop.

557
00:38:24.100 --> 00:38:27.580
So much of it is courage and confidence

558
00:38:27.580 --> 00:38:29.060
and willingness to show up.

559
00:38:29.060 --> 00:38:31.660
It's not having all your ducks in a row.

560
00:38:34.720 --> 00:38:37.340
Had another coach, six figure coach.

561
00:38:37.340 --> 00:38:40.660
She had a saying, do it ugly.

562
00:38:40.660 --> 00:38:43.820
Like she would just do it first, she would do it ugly.

563
00:38:43.820 --> 00:38:48.060
I remember another coach that put out a book

564
00:38:48.060 --> 00:38:50.620
when books were first being self-published

565
00:38:50.620 --> 00:38:54.220
and people made so much fun of that is the ugliest book

566
00:38:54.220 --> 00:38:55.460
I've ever seen.

567
00:38:55.460 --> 00:38:58.540
And he's like, yeah, but my ugly book is making money

568
00:38:58.540 --> 00:39:00.740
more than the book you haven't written yet.

569
00:39:02.500 --> 00:39:03.500
Okay.

570
00:39:03.500 --> 00:39:08.380
So, you know, I believe in doing your best

571
00:39:08.380 --> 00:39:11.860
and doing beautiful quality work,

572
00:39:11.860 --> 00:39:15.060
but I also believe when you're first getting started,

573
00:39:15.060 --> 00:39:17.660
if we need to get cashflow, go and get cashflow.

574
00:39:17.660 --> 00:39:21.260
Let's use your talents to bless your target audience.

575
00:39:21.260 --> 00:39:22.500
Thank you.

576
00:39:22.500 --> 00:39:23.980
Thank you very much.

577
00:39:23.980 --> 00:39:25.940
Yeah. That was a great answer.

578
00:39:25.940 --> 00:39:26.780
Okay.

579
00:39:27.660 --> 00:39:29.180
Good.

580
00:39:29.180 --> 00:39:30.040
All right.

581
00:39:30.960 --> 00:39:34.320
Anything else as we wrap this up?

582
00:39:34.320 --> 00:39:36.600
Love you guys so much.

583
00:39:36.600 --> 00:39:38.880
Just remember who you are.

584
00:39:39.880 --> 00:39:42.600
Get out of the misperceptions.

585
00:39:42.600 --> 00:39:45.640
Take bold, courageous action.

586
00:39:45.640 --> 00:39:48.200
Take focused action.

587
00:39:48.200 --> 00:39:53.200
Use your Prosper Daily Planner and ask the question,

588
00:39:53.200 --> 00:39:56.540
what's the single most important thing I can do today?

589
00:39:56.540 --> 00:40:00.140
Or the single three things I can do.

590
00:40:00.000 --> 00:40:04.280
today to advance boldly in the direction of my goals, dreams,

591
00:40:04.280 --> 00:40:08.520
and desires if you just do those one to three things every day.

592
00:40:08.520 --> 00:40:15.040
At the end of five days, you've done five to 15 things.

593
00:40:15.040 --> 00:40:18.960
At the end of a month, you've done 30 to 90 things

594
00:40:18.960 --> 00:40:20.280
advancing you.

595
00:40:20.280 --> 00:40:24.280
Just keep putting one foot in front of the other.

596
00:40:24.280 --> 00:40:26.280
Don't keep getting ready to get ready.

597
00:40:26.280 --> 00:40:30.360
Don't keep waiting for things to be perfect.

598
00:40:30.360 --> 00:40:34.680
Now, obviously, in coaching, I can help you speed that up.

599
00:40:34.680 --> 00:40:36.720
I can take years of wisdom.

600
00:40:36.720 --> 00:40:39.520
I can take understanding and help you

601
00:40:39.520 --> 00:40:41.440
get there smoother and faster.

602
00:40:41.440 --> 00:40:44.920
Obviously, working with someone doing the things

603
00:40:44.920 --> 00:40:47.080
you're not gifted at, like Linda,

604
00:40:47.080 --> 00:40:51.380
can get you there in a prettier, faster, clearer fashion.

605
00:40:51.380 --> 00:40:53.640
Linda also has the gift.

606
00:40:53.880 --> 00:40:57.120
You guys know my first thing, I'm always clarifying.

607
00:40:57.120 --> 00:41:00.640
And if you haven't done a breakthrough intensive,

608
00:41:00.640 --> 00:41:02.200
that's the first step.

609
00:41:02.200 --> 00:41:03.800
You've got to have clarity.

610
00:41:03.800 --> 00:41:05.200
Who am I serving?

611
00:41:05.200 --> 00:41:06.840
What am I offering?

612
00:41:06.840 --> 00:41:10.160
How am I offering it uniquely?

613
00:41:10.160 --> 00:41:12.280
What problem am I solving?

614
00:41:12.280 --> 00:41:17.400
You've got to have those things, and that's where an intensive.

615
00:41:17.400 --> 00:41:20.880
But do the best you can right now,

616
00:41:20.920 --> 00:41:26.440
and then pull in the help as you're able to keep it going.

617
00:41:26.440 --> 00:41:29.040
But I didn't have that.

618
00:41:29.040 --> 00:41:34.960
And so it's why I believe so much that any of you can hit,

619
00:41:34.960 --> 00:41:38.120
and why I helped so many coaches hit six figures

620
00:41:38.120 --> 00:41:42.040
in their first year, because I had to do it.

621
00:41:42.040 --> 00:41:44.720
I hit my first six figures in six months,

622
00:41:44.720 --> 00:41:48.040
but dang, you look at what I was producing in my six months.

623
00:41:48.040 --> 00:41:49.320
I wasn't messing around.

624
00:41:49.320 --> 00:41:50.680
I was serious.

625
00:41:50.680 --> 00:41:54.320
Part desperation, part overachiever, part love of God,

626
00:41:54.320 --> 00:41:57.640
part it's time to share my gifts no matter what.

627
00:41:57.640 --> 00:41:58.800
Did I do it ugly?

628
00:41:58.800 --> 00:42:01.080
Yeah, I look back at my trainings.

629
00:42:01.080 --> 00:42:04.520
I look back at my slides I want to throw up.

630
00:42:04.520 --> 00:42:07.680
Linda would just like die looking at my early work.

631
00:42:07.680 --> 00:42:10.280
She does die looking at my early work, right?

632
00:42:10.280 --> 00:42:11.920
I mean, some of it's pretty ugly.

633
00:42:11.920 --> 00:42:12.960
Tell the truth, Linda.

634
00:42:12.960 --> 00:42:16.720
I mean, some of it is just an absolute pig slop, OK?

635
00:42:16.720 --> 00:42:19.000
And I thought it looked great at the time.

636
00:42:19.000 --> 00:42:20.160
But you know what?

637
00:42:20.160 --> 00:42:24.840
It sold, because God is in me, because my heart was to serve,

638
00:42:24.840 --> 00:42:29.080
and because I focused on helping other people get results.

639
00:42:29.080 --> 00:42:31.160
Doesn't matter if I did it ugly.

640
00:42:31.160 --> 00:42:32.640
God honored that.

641
00:42:32.640 --> 00:42:34.320
I put a step forward.

642
00:42:34.320 --> 00:42:36.320
You're going to go glory to glory.

643
00:42:36.320 --> 00:42:38.960
You're going to get better and better as you go.

644
00:42:38.960 --> 00:42:39.960
But move.

645
00:42:39.960 --> 00:42:41.800
Don't be standing still.

646
00:42:41.800 --> 00:42:42.800
Move.

647
00:42:42.800 --> 00:42:45.560
Don't be sitting there counting your pennies all day long,

648
00:42:45.560 --> 00:42:46.880
focusing on lack.

649
00:42:46.880 --> 00:42:47.520
Move.

650
00:42:47.520 --> 00:42:48.400
Create income.

651
00:42:48.400 --> 00:42:53.200
You can create income this week, this week.

652
00:42:53.200 --> 00:42:56.520
And you should be focusing on income-generating activities

653
00:42:56.520 --> 00:43:01.240
if you're in that situation, OK?

654
00:43:01.240 --> 00:43:02.200
All right.

655
00:43:02.200 --> 00:43:03.480
Lots of love, ladies.

656
00:43:03.480 --> 00:43:05.720
Blessings to you.