WEBVTT 1 00:00:02.000 --> 00:00:04.000 You 2 00:00:04.000 --> 00:00:06.000 You 3 00:00:06.000 --> 00:00:08.000 You 4 00:00:08.000 --> 00:00:10.000 You 5 00:00:10.000 --> 00:00:12.000 You 6 00:00:12.000 --> 00:00:14.000 You 7 00:00:14.000 --> 00:00:16.000 You 8 00:00:16.000 --> 00:00:18.000 You 9 00:00:18.000 --> 00:00:20.000 You 10 00:00:20.000 --> 00:00:22.000 You 11 00:00:22.000 --> 00:00:24.000 You 12 00:00:24.000 --> 00:00:26.000 You 13 00:00:26.000 --> 00:00:28.000 You 14 00:00:28.000 --> 00:00:30.000 You 15 00:00:30.000 --> 00:00:32.000 You 16 00:00:32.000 --> 00:00:34.000 You 17 00:00:34.000 --> 00:00:36.000 You 18 00:00:36.000 --> 00:00:38.000 You 19 00:00:38.000 --> 00:00:40.000 You 20 00:00:40.000 --> 00:00:42.000 You 21 00:00:42.000 --> 00:00:44.000 You 22 00:00:44.000 --> 00:00:46.000 You 23 00:00:46.000 --> 00:00:48.000 You 24 00:00:48.000 --> 00:00:50.000 You 25 00:00:50.000 --> 00:00:52.000 You 26 00:00:52.000 --> 00:00:54.000 You 27 00:00:54.000 --> 00:00:56.000 You 28 00:00:56.000 --> 00:00:58.000 You 29 00:00:58.000 --> 00:01:00.000 You 30 00:01:00.000 --> 00:01:02.000 You 31 00:01:02.000 --> 00:01:04.000 You 32 00:01:04.000 --> 00:01:06.000 You 33 00:01:06.000 --> 00:01:08.000 You 34 00:01:08.000 --> 00:01:10.000 You 35 00:01:10.000 --> 00:01:12.000 You 36 00:01:12.000 --> 00:01:12.000 You 37 00:01:32.000 --> 00:01:34.000 You 38 00:01:34.000 --> 00:01:34.000 You 39 00:01:38.000 --> 00:01:40.000 You 40 00:01:40.000 --> 00:01:48.000 23. Let me know if you guys can hear me. I'm good. Oh, got to start the recording. There we go. Yo, 41 00:01:48.000 --> 00:01:54.880 yo, what's up, Joshua? Good to see you man. Let me get ice in here. I just got the text out because 42 00:01:54.880 --> 00:01:58.880 we just were in the middle of a challenge right now. I just got off like two minutes ago. So I was 43 00:01:58.880 --> 00:02:06.160 like, Oh my gosh, I don't want to be late. What's up guys? Good to see you. Let's let's kick off 44 00:02:06.160 --> 00:02:10.800 some wins of the week or some sobby updates for you guys. And then we're talking funnels this week. 45 00:02:10.800 --> 00:02:17.440 So we could get real nerdy today and get into some funnels stuff, which would be fun. So think 46 00:02:17.440 --> 00:02:22.000 about your funnels or anything you're doing on rain flow tech type stuff. We'd love to dive in 47 00:02:22.000 --> 00:02:26.560 there with you audit stuff. Look at bottlenecks. Help you take them to the next level. That's 48 00:02:26.560 --> 00:02:34.320 kind of the goal today. So when of the week for us, we had really good show rate on this last 49 00:02:34.320 --> 00:02:38.960 challenge. So again, one of our principles is like, if it works, just keep doing it, right? So 50 00:02:38.960 --> 00:02:44.240 challenges for us have been working. And so we just do the same challenge every two weeks. We did 51 00:02:44.240 --> 00:02:52.320 change the content though, like two weeks ago. And we, this is just a powerful reminder, like the 52 00:02:52.320 --> 00:02:58.640 power of rebranding something. Like we just, like the landing page is exactly the same. We just 53 00:02:58.640 --> 00:03:04.080 changed the emails and we called it easy mode. So we just like, it's like the first day I hire 54 00:03:04.080 --> 00:03:09.520 challenge, easy mode addition. And we got such a like higher show rate, like it was like, we had 55 00:03:09.520 --> 00:03:16.320 600 registrants from from our email list, we didn't run ads to this one. So we hit the emails 56 00:03:16.320 --> 00:03:22.560 pretty hard, which is email sequence. And then 600 registrants, we had 200 people live on Monday, 57 00:03:22.560 --> 00:03:28.160 which is crazy for a free event. Like usually you have 10% or less show up for a free thing. 58 00:03:28.160 --> 00:03:34.880 And that's what we've seen. But we had 200 people. So the power of rebranding or skidding something, 59 00:03:34.880 --> 00:03:39.120 you know, sometimes the same thing, like it's like the same webinar, the same whatever, 60 00:03:39.120 --> 00:03:45.440 you just put a new label on it, reframe it a little bit, a different angle, right? And it 61 00:03:45.440 --> 00:03:49.520 just hits differently. So it's just a powerful reminder to like just always be trying different, 62 00:03:49.520 --> 00:03:54.240 slightly different stuff, because you never know which one's going to hit, you know. And so 63 00:03:54.240 --> 00:03:58.400 that was definitely a win of the week. See, people show up. Of course, in challenges, 64 00:03:58.400 --> 00:04:03.520 you always have a big drop up. It's pretty much like 50% a day. So like day two is 100 people, 65 00:04:03.520 --> 00:04:08.320 day three is like 50 people. It's all fairly strong. I think today there was probably, 66 00:04:08.320 --> 00:04:15.920 I actually didn't see maybe 60, 70 people on. But whenever you're doing events like that, 67 00:04:15.920 --> 00:04:20.320 especially if you do replays, I always think of like whoever comes live, there's probably 68 00:04:20.320 --> 00:04:25.200 twice as many people that watch the replay. So it's a good math number to kind of go like, 69 00:04:25.200 --> 00:04:30.880 okay, if I had 10 people show up live, probably 10 more people will probably watch the replay. 70 00:04:30.880 --> 00:04:36.560 So you can kind of do some math on that on like, okay, if I close X many deals off of this thing, 71 00:04:36.560 --> 00:04:42.640 what was my conversion, right? You know, and all that. So we'll see, we'll see. It's always, 72 00:04:42.640 --> 00:04:45.760 there's always good doing the same thing twice too, because then you get better at it. So 73 00:04:45.760 --> 00:04:50.960 what about you guys wins of the week? What's a win of the week personally, professionally, 74 00:04:50.960 --> 00:04:54.880 any updates you guys want to share before we jump into the content today? 75 00:04:54.880 --> 00:04:59.760 Win of the week. 76 00:05:07.200 --> 00:05:12.440 I feel fairly confident that once I figure out the timing sequence like time zone sequence 77 00:05:12.440 --> 00:05:19.160 So it's just nice to know that like the upsell for that is built and like the deliverable is automated 78 00:05:19.160 --> 00:05:23.800 Okay, I have to do that. So instead of just like outing I kept building and 79 00:05:24.680 --> 00:05:30.720 So it gives you that reassurance that like once I get the front end. So yeah, that was a big one because I mean 80 00:05:30.720 --> 00:05:34.880 There's a lot of steps that you can get lost in with rain flow 81 00:05:34.880 --> 00:05:37.880 Especially if you have AI kind of holding your hand to go through it 82 00:05:37.880 --> 00:05:41.560 And so I've learned a lot of how robust 83 00:05:41.560 --> 00:05:46.960 Rain flow can be and so yeah, it was nice to just get and then it was 84 00:05:46.960 --> 00:05:52.280 Sweet done. All right, let's get it. I feels good to have it done 85 00:05:53.200 --> 00:05:55.800 I said Tammy any wins of the week you want to share? 86 00:05:55.800 --> 00:06:01.720 Are you gonna go I said 87 00:06:01.720 --> 00:06:12.360 Well, my AC just went out in Texas in 105 but I'm thankful for a window unit that I found in the barn 88 00:06:12.360 --> 00:06:14.380 Oh, cool. I could put in the kitchen. So 89 00:06:14.380 --> 00:06:20.700 I got a few more things accomplished and 90 00:06:21.640 --> 00:06:26.160 finished a devotion like a journal I was working on and I 91 00:06:26.160 --> 00:06:33.000 Got everything linked with Lulu or like print-on-demand and so I've worked on some things like that 92 00:06:33.000 --> 00:06:39.840 My interactive link I got with my custom domain on it. I figured all that out 93 00:06:39.840 --> 00:06:45.880 So those were little things. I'm in the midst of building a sales funnel right now 94 00:06:45.880 --> 00:06:50.000 Which seems going smoothly and I kind of have my hook story 95 00:06:51.160 --> 00:06:58.080 What's the thing offer? Yeah lined out. I just have to get it looking the way I want it to and then 96 00:06:58.080 --> 00:07:06.600 Yeah, I've got I've got over 400 leads now, but I'm not really I don't know what I'm leading them to 97 00:07:06.600 --> 00:07:13.840 Yeah, I mean I I they're getting the free Romans guide. Yeah, I've gotten some response on that 98 00:07:13.840 --> 00:07:17.840 But as far as sale, so I'm ready to start now. Yeah 99 00:07:19.080 --> 00:07:24.600 Converting people. Okay. Okay, so I and also I was supposed to have a call with Gabby yesterday 100 00:07:24.600 --> 00:07:28.640 I got it and noticed that it was canceled. Oh, I never heard I know she's out of office 101 00:07:28.640 --> 00:07:32.160 She's on like a family vacation yesterday through Monday 102 00:07:32.160 --> 00:07:37.960 So it might not have just gotten can we get in there? Sorry about that. I was making sure everything was okay 103 00:07:37.960 --> 00:07:43.560 Yeah, yeah, I know she's back Monday. So did you send her a message? I did okay cool 104 00:07:43.560 --> 00:07:50.420 So so I get it yawn next week. So sorry about that. All right. Okay. Cool. Okay. What about you? I said 105 00:07:50.420 --> 00:07:56.760 Yeah, for me, I would say the win is honestly showing up 106 00:07:56.760 --> 00:08:01.400 Was one of those weeks that it was like man just 107 00:08:01.400 --> 00:08:06.480 Yeah, just battling discouragement, but yeah not quit and then 108 00:08:06.480 --> 00:08:11.560 Yeah, honestly the win is just showing up today. All right, sweet 109 00:08:11.920 --> 00:08:15.600 Yeah, we got you we're here for you and hopefully some breakthroughs today 110 00:08:15.600 --> 00:08:21.760 So today is week seven is funnels. So this is a big topic, right? There's a lot to be done funnels 111 00:08:21.760 --> 00:08:28.640 but I think the biggest like two probably mental takeaways is we like funnels because 112 00:08:28.640 --> 00:08:34.200 They give us the data. We need to just be better, right? So if you just 113 00:08:34.200 --> 00:08:40.720 Send people to a big old website with a thousand things to do, you know, all your products on it. You don't really know 114 00:08:41.520 --> 00:08:44.800 What's broken? You know, it's kind of like you're just in you're flying blind 115 00:08:44.800 --> 00:08:48.160 But when you have a funnel where it's like there's only really one pathway through this thing 116 00:08:48.160 --> 00:08:52.080 you can really easily look at the stats of the funnel or the 117 00:08:52.080 --> 00:08:59.040 The numbers and see what's broken. So I can show you in mind like we actually let's see 118 00:08:59.040 --> 00:09:01.960 We could go to the challenge funnel for example because that one is 119 00:09:01.960 --> 00:09:07.560 You guys should not be like me and use one funnel for everything you do 120 00:09:08.280 --> 00:09:14.520 But that's what I do is I have a hundred steps on this funnel. Um, so uh, don't do that 121 00:09:14.520 --> 00:09:22.520 If what I'd recommend is by undersights you go to funnels and you just create a different one for each stuff thing, you know 122 00:09:22.520 --> 00:09:26.360 But we just I don't know we just started with one. We just kept building on it 123 00:09:26.360 --> 00:09:30.200 And now it's just ridiculously crazy to find steps in here 124 00:09:30.200 --> 00:09:33.880 But technically you can do this. So like, you know, we have 125 00:09:34.680 --> 00:09:40.120 I'll kind of explain the funnel for you like anytime we do something like let's say we're doing a San Diego workshop 126 00:09:40.120 --> 00:09:45.880 Right, it's kind of these three steps. It's like opt in sales page up. So thank you page, right? 127 00:09:45.880 --> 00:09:51.640 So that's a little funnel. It's four steps. It's kind of it's inside of a bigger funnel 128 00:09:51.640 --> 00:09:56.200 But like it is contained like you can't get from the thank you page to this page, right? 129 00:09:56.200 --> 00:10:00.040 You can't get from this cup of room or saying to this thing so it's all 130 00:10:01.760 --> 00:10:03.360 And I like to name mine. 131 00:10:03.360 --> 00:10:04.600 You see, I have name mine. 132 00:10:04.600 --> 00:10:06.240 Just mentally, it helps me. 133 00:10:06.240 --> 00:10:08.280 Like I just go in this little publishing tab 134 00:10:08.280 --> 00:10:10.000 and I name it here. 135 00:10:10.000 --> 00:10:11.880 So that way I kind of remember. 136 00:10:11.880 --> 00:10:13.000 The other thing we started doing, 137 00:10:13.000 --> 00:10:15.400 if you do what I'm doing and having way too many steps, 138 00:10:15.400 --> 00:10:16.920 is we started just putting emojis 139 00:10:16.920 --> 00:10:18.480 'cause it was getting really hard to find 140 00:10:18.480 --> 00:10:20.160 the beginnings of our funnels. 141 00:10:20.160 --> 00:10:22.040 I was like, and like this X means 142 00:10:22.040 --> 00:10:23.320 we're not using that page, right? 143 00:10:23.320 --> 00:10:26.200 See that's kind of easy to remember what things are. 144 00:10:26.200 --> 00:10:28.560 But there's so much going on here. 145 00:10:28.560 --> 00:10:31.200 But like our challenge funnel, for example, 146 00:10:31.200 --> 00:10:35.520 that's what's running right now, let's see. 147 00:10:35.520 --> 00:10:36.680 It's this one, okay? 148 00:10:36.680 --> 00:10:38.720 So it's right here. 149 00:10:38.720 --> 00:10:40.680 So this is our opt-in, right? 150 00:10:40.680 --> 00:10:44.200 It's hey, check out the challenge, give us your email, right? 151 00:10:44.200 --> 00:10:46.640 And then, wait, what's happening? 152 00:10:46.640 --> 00:10:49.040 Oh, currently skipping. 153 00:10:49.040 --> 00:10:52.400 I feel like I'm missing a step. 154 00:10:52.400 --> 00:10:53.260 What's happening? 155 00:10:53.260 --> 00:10:56.000 You see there's an upsell. 156 00:10:56.000 --> 00:10:57.420 It might've gotten changed this week 157 00:10:57.420 --> 00:10:58.520 and then it goes to a thank you page. 158 00:10:58.520 --> 00:11:00.080 So there's basically like three steps. 159 00:11:00.080 --> 00:11:02.040 One, two, three. 160 00:11:02.040 --> 00:11:03.720 That's a funnel, right? 161 00:11:03.720 --> 00:11:06.400 And then why we like this is once you have a funnel like this, 162 00:11:06.400 --> 00:11:10.760 you can go to stats and you can kind of look at the steps. 163 00:11:10.760 --> 00:11:13.040 And again, mine is complicated. 164 00:11:13.040 --> 00:11:14.360 If you only have three or four steps, 165 00:11:14.360 --> 00:11:15.840 it's gonna be really easy. 166 00:11:15.840 --> 00:11:18.680 But you can kind of see like, okay, this is the last, 167 00:11:18.680 --> 00:11:21.240 I mean like Europe mode or something. 168 00:11:21.240 --> 00:11:22.240 So it's always confusing. 169 00:11:22.240 --> 00:11:24.840 But this is the last 30 days, okay? 170 00:11:24.840 --> 00:11:28.880 So you can see 6,000, this is unique, right? 171 00:11:28.880 --> 00:11:32.320 Unique people, 6,000 people hit the opt-in, right? 172 00:11:32.320 --> 00:11:35.160 And then how many people got to the VIP upgrade, 173 00:11:35.160 --> 00:11:37.720 which would be like after they give me their email 174 00:11:37.720 --> 00:11:42.720 about 1,300, so that's a 15% opt-in, right? 175 00:11:42.720 --> 00:11:45.400 See that? 176 00:11:45.400 --> 00:11:49.240 So from 6,000 to 13, basically 15%. 177 00:11:49.240 --> 00:11:50.960 And I like knowing these numbers. 178 00:11:50.960 --> 00:11:52.600 I know it's kind of like your eyes glaze over 179 00:11:52.600 --> 00:11:53.720 when you look at it sometimes, 180 00:11:53.720 --> 00:11:55.600 but they give me benchmarks. 181 00:11:55.600 --> 00:11:57.720 I kind of know like 10% of higher 182 00:11:57.720 --> 00:11:59.840 is probably pretty good for an opt-in page. 183 00:11:59.840 --> 00:12:01.160 This is a free thing. 184 00:12:01.160 --> 00:12:03.640 So I have friends that have 40% opt-in rates 185 00:12:03.640 --> 00:12:04.480 on free challenges. 186 00:12:04.480 --> 00:12:06.920 So I'm like, I know I could do better here, you know? 187 00:12:06.920 --> 00:12:09.960 And so I do work on this page with UCLides 188 00:12:09.960 --> 00:12:12.440 and like we try to do different angles and designs 189 00:12:12.440 --> 00:12:14.880 and hooks and ideas to get this up. 190 00:12:14.880 --> 00:12:17.200 And well, whenever we're testing stuff, 191 00:12:17.200 --> 00:12:20.720 we're like, okay, we're pushing this one angle, 192 00:12:20.720 --> 00:12:23.080 you know, this week, let's say, 193 00:12:23.080 --> 00:12:24.440 when we're promoting this one, 194 00:12:24.440 --> 00:12:27.520 let's say this, that week, okay? 195 00:12:27.520 --> 00:12:30.320 So this is this challenge this last week. 196 00:12:30.320 --> 00:12:32.760 We'll just literally come look at these numbers 197 00:12:32.760 --> 00:12:36.240 and go like, okay, like it's 17%. 198 00:12:36.240 --> 00:12:38.200 You know, in the week before maybe we tried something else 199 00:12:38.200 --> 00:12:39.640 and see what that is, okay? 200 00:12:39.640 --> 00:12:42.600 So let's say the week before we tried something else 201 00:12:42.600 --> 00:12:45.600 and it was at five percent. 202 00:12:49.840 --> 00:12:53.400 So whatever we did there was terrible, okay? 203 00:12:53.400 --> 00:12:54.840 Whatever we did that week before. 204 00:12:54.840 --> 00:12:57.040 So that was a test that did not work, right? 205 00:12:57.040 --> 00:12:58.480 So that's how we're making decisions. 206 00:12:58.480 --> 00:13:00.080 I'm like, what's working, what's not working 207 00:13:00.080 --> 00:13:02.800 is we just literally are looking at these stats right here 208 00:13:02.800 --> 00:13:04.920 and just looking at kind of the percentage of people 209 00:13:04.920 --> 00:13:07.000 that get to the next step, get to the next step, 210 00:13:07.000 --> 00:13:08.280 get to the next step. 211 00:13:08.280 --> 00:13:10.880 And that helps you identify like this week 212 00:13:10.880 --> 00:13:12.360 when that was happening. 213 00:13:12.360 --> 00:13:15.160 It's like, oh, the problem's gotta be on this page, right? 214 00:13:15.160 --> 00:13:17.280 Because that's the bottleneck, right? 215 00:13:17.280 --> 00:13:19.000 That's the thing preventing people. 216 00:13:19.000 --> 00:13:20.720 So it's good to kind of know those rough percentages, 217 00:13:20.720 --> 00:13:24.640 opt-ins, 10% or higher for like a lead magnet of some sort. 218 00:13:24.640 --> 00:13:26.880 If you get higher, awesome, that's great. 219 00:13:26.880 --> 00:13:31.520 For sales, again, it kind of depends on what we're selling. 220 00:13:31.520 --> 00:13:35.640 Let me zoom out on this one a little bit. 221 00:13:35.640 --> 00:13:37.080 Depends on what we're selling. 222 00:13:37.080 --> 00:13:38.520 But I kind of like to do, 223 00:13:38.520 --> 00:13:41.720 I like to try to shoot for 10% across the board. 224 00:13:41.720 --> 00:13:44.080 So if you know, 10% opt-in, 10% buy, 225 00:13:44.080 --> 00:13:47.920 10% of those 10%, you know, he'll buy something 226 00:13:47.920 --> 00:13:50.040 or take the next step. 227 00:13:50.040 --> 00:13:52.600 That's a good place to start with. 228 00:13:52.600 --> 00:13:55.720 As like, hey, this thing could potentially work, right? 229 00:13:55.720 --> 00:13:57.800 If no one's buying them, if they're opting in, 230 00:13:57.800 --> 00:14:00.320 40% of them opting in, but then no one's buying, 231 00:14:00.320 --> 00:14:03.280 then it's the offer, it's whatever you're selling. 232 00:14:03.280 --> 00:14:05.720 And then at that point, we're like, okay, 233 00:14:05.720 --> 00:14:06.960 what could we do? 234 00:14:06.960 --> 00:14:08.320 We can either make the offer better, 235 00:14:08.320 --> 00:14:11.400 making it more, adding more to it. 236 00:14:11.400 --> 00:14:13.800 We could bring the price down, right? 237 00:14:13.800 --> 00:14:15.800 Maybe we could position it differently. 238 00:14:15.800 --> 00:14:17.840 There's all these things we could do to help try to reduce 239 00:14:17.840 --> 00:14:20.040 friction there, wherever that bottleneck is. 240 00:14:20.040 --> 00:14:20.880 But that's the principle. 241 00:14:20.880 --> 00:14:23.760 It's basically like, funnels help us get the data. 242 00:14:23.760 --> 00:14:25.840 And then the data tells us where to focus, 243 00:14:25.840 --> 00:14:28.600 what to un-bottleneck and fix so that 244 00:14:28.600 --> 00:14:30.680 people get all the way through the funnel, you know? 245 00:14:30.680 --> 00:14:32.120 So that's the idea with funnels. 246 00:14:32.120 --> 00:14:34.240 They don't have to be super complicated. 247 00:14:34.240 --> 00:14:38.560 Most of our funnels are three steps, four steps maybe. 248 00:14:38.560 --> 00:14:41.520 I know some people build really fancy, crazy, 249 00:14:41.520 --> 00:14:43.520 complicated funnels with a bunch of different pathways 250 00:14:43.520 --> 00:14:45.840 and stuff, but my brain is just like, 251 00:14:45.840 --> 00:14:48.760 the simpler it is, the faster I can get it to work 252 00:14:48.760 --> 00:14:51.960 because I'm not like split testing a million things. 253 00:14:51.960 --> 00:14:54.840 I'm just like, let's just try this one thing. 254 00:14:54.840 --> 00:14:56.800 So I don't know, what had, what, 255 00:14:56.800 --> 00:14:58.040 what are you gonna check in with people 256 00:14:58.040 --> 00:15:00.640 and be like, what are you using funnels for right now? 257 00:15:01.760 --> 00:15:03.300 we could pull them up in rain flow. 258 00:15:03.300 --> 00:15:04.640 If you guys have any questions about rain flow 259 00:15:04.640 --> 00:15:08.040 or building funnels, I know Tammy, you have leads, 260 00:15:08.040 --> 00:15:10.000 but no sales yet or not a lot of sales yet. 261 00:15:10.000 --> 00:15:11.840 So maybe we could even talk about 262 00:15:11.840 --> 00:15:15.480 what would be a good funnel to send them to, 263 00:15:15.480 --> 00:15:16.920 right, to bring your leads through 264 00:15:16.920 --> 00:15:20.280 to try to bring towards a sale, 265 00:15:20.280 --> 00:15:22.580 like a conversion event style funnel. 266 00:15:22.580 --> 00:15:28.160 The only other last thing, I think we show it in, 267 00:15:29.160 --> 00:15:31.300 in some of the trainings, 268 00:15:31.300 --> 00:15:34.320 but I have been using the AI studio a little bit. 269 00:15:34.320 --> 00:15:37.200 It's in beta right now, 270 00:15:37.200 --> 00:15:39.400 and it's a little rough around the edges 271 00:15:39.400 --> 00:15:42.560 as far as like it's not connected to everything, 272 00:15:42.560 --> 00:15:45.240 but it is definitely, I find a little better 273 00:15:45.240 --> 00:15:48.960 than like the standard AI builder. 274 00:15:48.960 --> 00:15:52.040 Like if you're in like the normal like funnel mode here 275 00:15:52.040 --> 00:15:53.840 and I go, build with AI. 276 00:15:53.840 --> 00:15:56.640 This one just is not as good as the AI studio. 277 00:15:56.640 --> 00:15:58.140 It's like, why can't we just bring the AI studio 278 00:15:58.140 --> 00:15:58.980 in here? 279 00:15:58.980 --> 00:15:59.820 I don't know. 280 00:15:59.820 --> 00:16:02.440 It's like they built it as a separate product or something. 281 00:16:02.440 --> 00:16:05.240 So this one will work for a quick thing. 282 00:16:05.240 --> 00:16:07.840 You know, the little AI builder, it works. 283 00:16:07.840 --> 00:16:09.820 It's just not as pretty. 284 00:16:09.820 --> 00:16:12.960 The AI studio though, is just a lot nicer looking, 285 00:16:12.960 --> 00:16:17.960 but it doesn't connect to certain stuff. 286 00:16:17.960 --> 00:16:20.960 I actually haven't used it for about a month. 287 00:16:20.960 --> 00:16:22.360 So they might be better now, 288 00:16:22.360 --> 00:16:24.160 but like this is a site that we built on this 289 00:16:24.160 --> 00:16:25.280 and it looks nice, you know? 290 00:16:25.280 --> 00:16:30.280 It's like animations and stuff and all these things, 291 00:16:30.280 --> 00:16:34.860 but like connecting it to things is kind of tricky. 292 00:16:34.860 --> 00:16:36.820 Like connecting it to your domain names 293 00:16:36.820 --> 00:16:38.580 and your email lists and stuff. 294 00:16:38.580 --> 00:16:40.100 It's still a little bit, 295 00:16:40.100 --> 00:16:43.980 it feels like you're duct taping things together still. 296 00:16:43.980 --> 00:16:45.660 So it's in progress, it's in beta. 297 00:16:45.660 --> 00:16:48.220 So, but definitely a tool worth, 298 00:16:48.220 --> 00:16:49.980 like if you have something really quick you need, 299 00:16:49.980 --> 00:16:51.580 like I just need to whip something up quick, 300 00:16:51.580 --> 00:16:53.340 I would go AI studio, 301 00:16:53.340 --> 00:16:54.780 'cause you could just like literally talk to it, 302 00:16:54.780 --> 00:16:58.080 have it done in 10 minutes and like test something. 303 00:16:58.080 --> 00:17:02.880 And then if you need more tracking and stats and all that stuff, 304 00:17:02.880 --> 00:17:06.260 that's gonna be in this sites area where you build it here 305 00:17:06.260 --> 00:17:09.220 and then you can have all the steps and the stats. 306 00:17:09.220 --> 00:17:10.540 Okay, so let's check in with you guys. 307 00:17:10.540 --> 00:17:12.160 How are you using funnels right now? 308 00:17:12.160 --> 00:17:14.200 If you want to be audit current funnels, 309 00:17:14.200 --> 00:17:15.359 what questions do you have? 310 00:17:15.359 --> 00:17:17.359 And then we can also just brainstorm like, 311 00:17:17.359 --> 00:17:20.480 what's the best funnel for you to maybe focus on 312 00:17:20.480 --> 00:17:22.640 for your current situation? 313 00:17:22.640 --> 00:17:24.760 Like I have leads, but I don't have sales yet. 314 00:17:24.760 --> 00:17:27.079 What's the next thing we could build or look at 315 00:17:27.079 --> 00:17:29.680 to help you take that next step? 316 00:17:29.680 --> 00:17:31.720 So, anyone that got a first, 317 00:17:31.720 --> 00:17:34.000 wanna throw your thing out there? 318 00:17:34.000 --> 00:17:35.400 - Well, I was gonna say, 319 00:17:35.400 --> 00:17:37.800 I said I don't know if you're interested in building a website 320 00:17:37.800 --> 00:17:39.000 or if that overwhelms you, 321 00:17:39.000 --> 00:17:43.440 but I built mine on that, whatever the vibe thing, the-- 322 00:17:43.440 --> 00:17:44.560 - Oh, lovable? 323 00:17:44.560 --> 00:17:46.160 - No, the one you just were at. 324 00:17:46.160 --> 00:17:48.280 - Oh, AI studio, yeah. - Yeah, yeah. 325 00:17:48.280 --> 00:17:51.920 And it was super simple and it, it's, it looks great. 326 00:17:51.920 --> 00:17:53.320 I mean, you know, it could be better, 327 00:17:53.320 --> 00:17:54.680 but it looks great for now. 328 00:17:54.680 --> 00:17:56.480 And it did not take me a lot of time. 329 00:17:56.480 --> 00:18:01.480 So, but yeah, if you, if you want to look at my, 330 00:18:01.480 --> 00:18:04.760 my lead magnet funnel is doing really well. 331 00:18:04.760 --> 00:18:05.600 - Okay, yeah. 332 00:18:05.600 --> 00:18:09.440 - And I just wanna do the sales funnel just to see, 333 00:18:09.440 --> 00:18:11.160 like, is it gonna sell or not? 334 00:18:11.160 --> 00:18:12.720 You know? - Okay. 335 00:18:12.720 --> 00:18:16.040 - I feel like a lot of people are interested, so. 336 00:18:16.040 --> 00:18:17.760 - Is it this one, the lead magnet? 337 00:18:17.760 --> 00:18:20.540 - Or are, okay. 338 00:18:20.540 --> 00:18:25.300 - No, I, yeah, it should be the lead magnet funnel, 339 00:18:25.300 --> 00:18:26.140 but well, no, why-- 340 00:18:26.140 --> 00:18:27.540 - Or actually, this one's more recent, 341 00:18:27.540 --> 00:18:30.060 July 30th, it was edited, let me see. 342 00:18:30.060 --> 00:18:31.060 - I've been in there doing stuff, 343 00:18:31.060 --> 00:18:31.900 I don't know what I'm doing. 344 00:18:31.900 --> 00:18:33.660 No, that's-- - That's the new one, okay. 345 00:18:33.660 --> 00:18:37.600 - That's the, this one. 346 00:18:37.600 --> 00:18:41.220 - No, no, no, actually, that's the time. 347 00:18:41.220 --> 00:18:42.740 - We're in the wrong thing. 348 00:18:42.740 --> 00:18:44.740 Go to, I think it's automations. 349 00:18:44.740 --> 00:18:49.060 - Oh, you're talking about the lead magnet on Facebook. 350 00:18:49.060 --> 00:18:49.900 - Yeah. - Yes. 351 00:18:49.900 --> 00:18:51.260 - Okay, got it, got it. 352 00:18:51.260 --> 00:18:54.260 Got it. - I am building in the one you're, 353 00:18:54.260 --> 00:18:57.100 I'm sorry, in the one you're in, I've started, 354 00:18:57.100 --> 00:18:59.100 that's the one I started on a sales funnel. 355 00:18:59.100 --> 00:19:00.620 - This one, okay, got it, yes, got it. 356 00:19:00.620 --> 00:19:01.940 - This is go to Facebook. 357 00:19:01.940 --> 00:19:03.940 - This is the, yeah, okay. 358 00:19:03.940 --> 00:19:05.980 Yeah, which we kinda like call a no, 359 00:19:05.980 --> 00:19:08.340 it's like a no funnel lead generation strategy. 360 00:19:08.340 --> 00:19:10.860 It's technically a funnel, but it's on Facebook, right? 361 00:19:10.860 --> 00:19:12.700 So it's like, it's not in rain flow, 362 00:19:12.700 --> 00:19:15.460 but it's that first step of like, you get a lead, 363 00:19:15.460 --> 00:19:19.220 you know, it waits, and then it goes into 364 00:19:19.220 --> 00:19:21.940 some sort of automation, let me see here, lead magnet. 365 00:19:21.940 --> 00:19:25.460 - Okay, so my brain is trying to understand all of the, 366 00:19:25.460 --> 00:19:27.540 so like when I-- - Yeah, everything, 367 00:19:27.540 --> 00:19:29.220 everything is a funnel, technically, 368 00:19:29.220 --> 00:19:30.660 like it's a customer journey. 369 00:19:30.660 --> 00:19:33.220 That's kind of what we're calling it, right? 370 00:19:33.220 --> 00:19:36.860 But this, yeah, it's the first touch point, 371 00:19:36.860 --> 00:19:39.020 they get the lead magnet, you add a tag, 372 00:19:39.020 --> 00:19:41.100 you send them an email, and then every day 373 00:19:41.100 --> 00:19:43.140 they're getting emails, it looks like there's 20 people 374 00:19:43.140 --> 00:19:46.020 gonna get that one, 56 people gonna get this one, 375 00:19:46.020 --> 00:19:48.740 and they're kind of working their way through the sequence. 376 00:19:48.740 --> 00:19:51.140 And that is part of a funnel, 377 00:19:51.140 --> 00:19:53.220 that's kind of our warm up process. 378 00:19:53.220 --> 00:19:57.220 But yeah, now we wanna take them to maybe a sale 379 00:19:57.220 --> 00:19:59.180 or a conversion event of some sort. 380 00:20:07.840 --> 00:20:11.640 Okay, this is a helpful tab because like again, we're looking for bottlenecks. 381 00:20:11.640 --> 00:20:13.280 So I was looking at the stats, right? 382 00:20:13.280 --> 00:20:19.760 So email one, you're getting really great open rate, typically do on the first email. 383 00:20:19.760 --> 00:20:23.320 Anything above 20% is kind of good for emails. 384 00:20:23.320 --> 00:20:27.760 Email 20 to 30% is like industry average open rate. 385 00:20:27.760 --> 00:20:31.960 So 46% is great, huge click through rate, huge. 386 00:20:31.960 --> 00:20:34.480 That's, I don't think I've seen 17% a long time. 387 00:20:34.480 --> 00:20:39.160 Like normally click through rates, like 1% or higher is kind of what we're looking for. 388 00:20:39.160 --> 00:20:42.360 So whatever they opted into, they are, they're into it. 389 00:20:42.360 --> 00:20:42.720 They're clicking. 390 00:20:42.720 --> 00:20:44.520 Well, that's the actual thing they want. 391 00:20:44.520 --> 00:20:45.680 Yeah, that's great. 392 00:20:45.680 --> 00:20:46.200 That's great. 393 00:20:46.200 --> 00:20:51.360 So, honestly, if I was trying to get the most attention, I would probably do 394 00:20:51.360 --> 00:20:55.960 something right there, wherever they're going to click because you can see, watch how it drops. 395 00:20:55.960 --> 00:20:59.600 Like still getting good open rates, but now not a lot of people clicking. 396 00:20:59.600 --> 00:21:02.000 There might not be as much to click here. 397 00:21:02.000 --> 00:21:04.400 Still, I mean, like relatively good. 398 00:21:04.400 --> 00:21:09.360 Like two, three percent is really good click through rates, but it is cool to see these 399 00:21:09.360 --> 00:21:13.720 because sometimes you can go, okay, whatever I'm saying in email one and email 400 00:21:13.720 --> 00:21:17.480 two in the subject line, right, I'm getting a good open rate, right? 401 00:21:17.480 --> 00:21:20.160 The subject line is definitely what controls the open rate. 402 00:21:20.160 --> 00:21:24.920 So whatever you're saying here, the subject line isn't as strong an email three. 403 00:21:25.880 --> 00:21:29.000 Or it could just be them fatiguing, but you might look at the subject lines 404 00:21:29.000 --> 00:21:32.920 on email one and two and be like, how could I make that a subject going like that? 405 00:21:32.920 --> 00:21:36.120 Like just ask AI, like, come up with more subject lines like this. 406 00:21:36.120 --> 00:21:39.320 And you could just test one, you know, just change the subject line. 407 00:21:39.320 --> 00:21:43.400 That's why I created the Redemption Story Bible Study Companion. 408 00:21:43.400 --> 00:21:47.560 This one is the story behind R-to-8 Ranch. 409 00:21:47.560 --> 00:21:52.680 This one is your free Romans Bible Study Campaign is here. 410 00:21:52.680 --> 00:21:57.640 So of course that one for you, it's like going to get a lot, you know, this one is maybe just, 411 00:21:57.640 --> 00:21:59.000 it's kind of just curious. 412 00:21:59.000 --> 00:22:02.280 It's just kind of like the story behind, but you could add a little preheader. 413 00:22:02.280 --> 00:22:07.560 This is like the little preview underneath, you know, you could add a little mystery here, you know, 414 00:22:07.560 --> 00:22:11.320 like it's not what you would expect. 415 00:22:11.320 --> 00:22:13.800 I don't know, I'm just making this up. 416 00:22:13.800 --> 00:22:16.200 That's a dot, right? 417 00:22:16.200 --> 00:22:17.960 Just little stuff like that. 418 00:22:17.960 --> 00:22:19.320 Like we're just trying to get the click, right? 419 00:22:19.320 --> 00:22:20.760 Just trying to get the open it. 420 00:22:20.760 --> 00:22:22.600 I won't do it for you, and you can come out here. 421 00:22:22.600 --> 00:22:25.960 I don't think I didn't do anything. 422 00:22:25.960 --> 00:22:26.440 It's all right. 423 00:22:26.440 --> 00:22:27.000 Okay. 424 00:22:27.000 --> 00:22:27.320 Okay. 425 00:22:27.320 --> 00:22:32.920 And then same with this one, you know, like, I'm sorry, Bible Study Companion. 426 00:22:32.920 --> 00:22:35.480 Three ways to use the Bible Study Companion. 427 00:22:35.480 --> 00:22:39.560 You could try changing this to something maybe about them, you know, 428 00:22:39.560 --> 00:22:41.320 like, because it's why I did this. 429 00:22:41.320 --> 00:22:48.760 Maybe it's something about how the Redemption Story Bible or how the Redemption Story Bible Study 430 00:22:48.760 --> 00:22:53.480 Companion or like is helping women or something like that, you know? 431 00:22:53.480 --> 00:22:58.760 Because it's got three ways to use the Companion. 432 00:22:58.760 --> 00:23:03.320 So, or it could be like three weird ways. 433 00:23:03.320 --> 00:23:04.280 I read my Bible. 434 00:23:04.280 --> 00:23:06.280 I don't know. 435 00:23:06.280 --> 00:23:08.520 It's just like, I'm always kind of like, what's an angle that's going to get 436 00:23:08.520 --> 00:23:09.560 feel the click something? 437 00:23:09.560 --> 00:23:12.840 I'm not going to change it for you again. 438 00:23:12.840 --> 00:23:17.000 Like you should come here and do your own thing just because I don't want to put words in your mouth. 439 00:23:17.000 --> 00:23:19.720 I've got some better language since I set these up. 440 00:23:19.720 --> 00:23:19.880 Okay. 441 00:23:19.880 --> 00:23:20.200 Yeah. 442 00:23:20.200 --> 00:23:25.960 So, I think I could improve those based on just the, you know, the research and the 443 00:23:25.960 --> 00:23:27.880 pain points and things I've been learning. 444 00:23:27.880 --> 00:23:29.480 So, okay, that's great. 445 00:23:29.480 --> 00:23:32.600 And the only reason we're doing this is kind of like, if we know that we have this 446 00:23:32.600 --> 00:23:36.440 many people and we're starting and then we're going down here that the more people we have 447 00:23:36.440 --> 00:23:40.280 not falling off, the more people are going to see the offer potentially. 448 00:23:40.280 --> 00:23:44.440 Now, what would be the next step offer for these people? 449 00:23:44.440 --> 00:23:46.600 They're opting into a, it's a Romans guide. 450 00:23:46.600 --> 00:23:47.400 Is that right? 451 00:23:47.400 --> 00:23:48.280 The free guide. 452 00:23:48.280 --> 00:23:48.520 Yeah. 453 00:23:48.520 --> 00:23:49.080 The free. 454 00:23:49.080 --> 00:23:52.600 So, getting the whole bundle of the old and new testament is the. 455 00:23:52.600 --> 00:23:54.120 Okay. 456 00:23:54.120 --> 00:23:54.360 Cool. 457 00:23:54.360 --> 00:23:58.680 Let me check this link out because this link's getting our most clicks. 458 00:23:58.680 --> 00:24:00.760 So, that's another just tip for everybody. 459 00:24:00.760 --> 00:24:05.400 Sometimes like, I just look at the funnel and I'm like, okay, what if we just made an offer here? 460 00:24:05.400 --> 00:24:08.360 You know, because it's kind of like one of those like shots on goal things. 461 00:24:08.360 --> 00:24:10.440 Sometimes the people aren't warmed up enough. 462 00:24:10.440 --> 00:24:13.000 So, it's like, okay, it's too early for an offer. 463 00:24:13.000 --> 00:24:17.160 But for a low price offer, which this one is, I don't feel too bad just throwing it in. 464 00:24:17.160 --> 00:24:21.640 Like, it's like not like getting the whole challenge to warm them up for a low price offer. 465 00:24:21.640 --> 00:24:24.360 So, I would maybe look at this link here. 466 00:24:24.360 --> 00:24:28.520 If I can click it, how do I click it? 467 00:24:28.520 --> 00:24:31.000 Oh, I see the link. 468 00:24:31.000 --> 00:24:31.480 Here we go. 469 00:24:31.480 --> 00:24:31.800 Okay. 470 00:24:31.800 --> 00:24:32.760 Okay. 471 00:24:32.760 --> 00:24:36.520 So, this just goes basically to the just the download. 472 00:24:36.520 --> 00:24:39.960 So, what I would do is I would probably. 473 00:24:39.960 --> 00:24:41.240 I have a link now. 474 00:24:41.240 --> 00:24:41.800 Oh, you do. 475 00:24:41.800 --> 00:24:42.520 Customly. 476 00:24:42.520 --> 00:24:43.000 Yeah. 477 00:24:43.000 --> 00:24:44.760 I need to go in and change it. 478 00:24:44.760 --> 00:24:48.920 It's it's now just Romans dot our eight to eight ranch.com. 479 00:24:48.920 --> 00:24:51.400 Romans dot eight to eight. 480 00:24:51.400 --> 00:24:53.000 Our are eight to eight. 481 00:24:53.000 --> 00:24:54.440 Our are a two. 482 00:24:54.440 --> 00:24:55.320 No, just one hour. 483 00:24:55.320 --> 00:24:55.720 Sorry. 484 00:24:55.720 --> 00:24:57.640 Okay. 485 00:24:57.640 --> 00:24:58.600 One hour. 486 00:24:58.600 --> 00:24:59.080 One hour. 487 00:25:04.200 --> 00:25:08.000 Okay. Yeah. Cause this, I think you can do so much more with, right? 488 00:25:08.000 --> 00:25:12.400 You can, you can give them the thing. All right. Here's your, here's your, um, 489 00:25:12.400 --> 00:25:15.200 I think if you click there, I don't, I can't remember. 490 00:25:15.200 --> 00:25:18.400 Oh, you're guided again. Yeah. Historical. 491 00:25:18.400 --> 00:25:26.560 Wait, is this the whole guide on here? That that's the whole Romans guide. 492 00:25:26.560 --> 00:25:30.120 The goal is to help people learn how to engage in scripture themselves. 493 00:25:30.120 --> 00:25:35.160 Okay, cool. So, but I think if you click that, get the full collection, 494 00:25:35.160 --> 00:25:38.960 I think that takes them to a full collection or to, well, 495 00:25:38.960 --> 00:25:43.160 that's not really my offer page, but it's. Yeah. And where are these built? 496 00:25:43.160 --> 00:25:48.060 These are in rain flow or no? Not, not I built in the, um, AI, 497 00:25:48.060 --> 00:25:54.800 whatever you were, the lovable one, no, the one in my studio. Okay. Okay. Cool. 498 00:25:55.200 --> 00:25:58.560 Then okay. So what I would do, I definitely swap the link from this one 499 00:25:58.560 --> 00:26:01.440 in the email cause you're getting 41% clicks on that. 500 00:26:01.440 --> 00:26:03.640 I'd swap it to this link. 501 00:26:03.640 --> 00:26:09.360 What I'm thinking is what you might do here is still have this as a PDF, 502 00:26:09.360 --> 00:26:15.800 but maybe just have it like I'm imagining like, I forget, can I annotate? Okay. 503 00:26:15.800 --> 00:26:20.760 I'm imagining it's like, uh, get your guide, you know, at the top and then, 504 00:26:20.760 --> 00:26:23.280 and then there's like a little mock up of the guide. 505 00:26:23.280 --> 00:26:27.480 Like this is like a book or something. And then underneath that, 506 00:26:27.480 --> 00:26:30.120 there's like a button that says like download, right? 507 00:26:30.120 --> 00:26:34.480 Like a little download button. So that's like it. It's like top of the fold. 508 00:26:34.480 --> 00:26:38.280 It's like, here's your guide. Click here to download and they download. 509 00:26:38.280 --> 00:26:42.320 And then you're kind of like right underneath that, um, 510 00:26:42.320 --> 00:26:46.240 then you pretty much go into selling the full collection, um, 511 00:26:46.240 --> 00:26:48.440 instead of giving them the guy, cause once you give them the guide here, 512 00:26:48.440 --> 00:26:51.840 they're kind of like, all right, I got the guide, like, um, um, 513 00:26:52.560 --> 00:26:55.640 I'm reading the guide. Like it's really easy to miss this, you know, 514 00:26:55.640 --> 00:26:59.800 while you're in there, would you just instead of Romans, 515 00:26:59.800 --> 00:27:03.480 put Old Testament at the top on your browser? 516 00:27:03.480 --> 00:27:09.680 Oh, let's see. Old, Old Testament, um, is it T-A-M-E-N? 517 00:27:09.680 --> 00:27:14.840 T is that right? Yes. Oh, okay. See, and then I, 518 00:27:14.840 --> 00:27:20.760 I split it. This is actually what they get because the PDF is too large. 519 00:27:20.760 --> 00:27:25.760 So I've made it just customly. So like if you click on one of these tabs, 520 00:27:25.760 --> 00:27:31.280 it takes you to, to those books. Okay. Yeah. And then this is the full guide. 521 00:27:31.280 --> 00:27:36.520 This is the full like the Old Testament one. So you get both of them and it's, 522 00:27:36.520 --> 00:27:42.480 so it's made to interact with how you're studying your Bible and giving you 523 00:27:42.480 --> 00:27:48.640 context. And so that's the homepage. And then you can go to any book from the 524 00:27:48.640 --> 00:27:52.840 table of contents. Once you choose which section you want to. Yeah. 525 00:27:52.840 --> 00:27:58.000 Okay. So what I'm thinking is you're just, I, when I'm seeing it, 526 00:27:58.000 --> 00:28:02.080 I see like this looks really cool and like there's a lot in here, 527 00:28:02.080 --> 00:28:05.320 but you're not really telling people until they buy, right? 528 00:28:05.320 --> 00:28:08.360 So we have to sell it a little harder on that last page. 529 00:28:08.360 --> 00:28:11.800 So what I'm thinking is if I were redoing this page, 530 00:28:11.800 --> 00:28:15.320 I basically would have some sort of hook up here of like, um, 531 00:28:16.720 --> 00:28:21.040 congrats. You got the Book of Romans guide, like download now, right? 532 00:28:21.040 --> 00:28:24.120 And so there's that. But then right underneath, I would probably 533 00:28:24.120 --> 00:28:29.560 do either a video or like some sort of like sales letters, what we call it, 534 00:28:29.560 --> 00:28:34.400 where you're basically like, um, 535 00:28:34.400 --> 00:28:40.600 like you want to bridge people from the thing they just got, right? 536 00:28:40.600 --> 00:28:44.720 I think I understand based on like the train, like the hook, 537 00:28:44.960 --> 00:28:48.360 the story and the, I'm not, I'm not doing that. 538 00:28:48.360 --> 00:28:51.440 You know, when they get something and create, like I'm always like, 539 00:28:51.440 --> 00:28:54.160 how did the thing they get just create a problem? Right? 540 00:28:54.160 --> 00:28:57.920 No, I hate saying that Romans creates a problem because Romans is probably my favorite. 541 00:28:57.920 --> 00:29:01.800 Well, I think the problem is it's kind of like down and they don't feel like they 542 00:29:01.800 --> 00:29:05.680 know how to read their vibe or the, you know, like, they need a little. 543 00:29:05.680 --> 00:29:10.080 So I, I've got some language I think I could use to help this a lot. Yeah. 544 00:29:10.080 --> 00:29:13.960 Maybe there's an, or it's like, Hey, like, uh, like maybe there's like some sort of 545 00:29:14.000 --> 00:29:15.880 hook underneath that's like, here's your thing. 546 00:29:15.880 --> 00:29:20.720 But then it's like, but here's the problem that I think that most women encounter 547 00:29:20.720 --> 00:29:24.240 when trying to open the Bible, dot, dot, dot, and then it's like, Oh, now I'm scrolling. 548 00:29:24.240 --> 00:29:28.720 Like what's the problem? Uh, and, and maybe it's a video or maybe it's like a sales 549 00:29:28.720 --> 00:29:34.040 letter type thing that's like talking about, you know, you know, it's like, 550 00:29:34.040 --> 00:29:36.160 it's now it's you're in the story, right? The hook was the hook. 551 00:29:36.160 --> 00:29:39.960 Now you're in the story of like, I remember for years, I struggled to read the Bible 552 00:29:39.960 --> 00:29:44.400 and not, you know, like you have some sort of story, uh, and then, and then 553 00:29:44.400 --> 00:29:46.160 that you make the offer basically. 554 00:29:46.160 --> 00:29:51.640 And then that's why we created the full guide, you know, um, because with this 555 00:29:51.640 --> 00:29:55.080 guide, not only are you getting more, which again, you might feel overwhelmed 556 00:29:55.080 --> 00:29:59.480 with, but you're also getting this weekly, like, don't you have an automation 557 00:30:04.280 --> 00:30:05.120 - Yeah. 558 00:30:05.120 --> 00:30:05.960 - Okay, yeah, you do. 559 00:30:05.960 --> 00:30:08.920 Okay, so that's why I created this thing, you know? 560 00:30:08.920 --> 00:30:11.440 And honestly, that part of it might be like, 561 00:30:11.440 --> 00:30:13.040 now I'm thinking about the audience 562 00:30:13.040 --> 00:30:14.920 who's probably overwhelmed already struggling 563 00:30:14.920 --> 00:30:16.840 to kind of stay consistent with it. 564 00:30:16.840 --> 00:30:18.840 And you're saying, hey, you want more? 565 00:30:18.840 --> 00:30:21.240 They're like, no, I don't want more on it. 566 00:30:21.240 --> 00:30:22.400 I'm overwhelmed. 567 00:30:22.400 --> 00:30:25.320 So I'm wondering if you sell the accountability piece 568 00:30:25.320 --> 00:30:27.680 and then you bundle in the full guide as a bonus. 569 00:30:27.680 --> 00:30:32.680 So you go, that's why I created the sisterhood club 570 00:30:32.680 --> 00:30:34.440 or whatever you have some name for it. 571 00:30:34.440 --> 00:30:37.440 Like I have the accountability club down here. 572 00:30:37.440 --> 00:30:41.040 And when you get this, I'm gonna send you an email every week 573 00:30:41.040 --> 00:30:43.800 to remind you what to do, just so it's not overwhelming. 574 00:30:43.800 --> 00:30:44.640 And when you do that, 575 00:30:44.640 --> 00:30:46.400 we're gonna not just tackle Romans together, 576 00:30:46.400 --> 00:30:49.000 but we're gonna go through all this together. 577 00:30:49.000 --> 00:30:51.520 So it's basically like, you sell the thing 578 00:30:51.520 --> 00:30:54.200 that solves the problem instead of like, 579 00:30:54.200 --> 00:30:57.760 oh, it amplifies the problem and just repositioning it. 580 00:30:57.760 --> 00:31:00.240 And I think if you sell that accountability thing hard, 581 00:31:00.240 --> 00:31:02.920 like you could probably find so many stats on like, 582 00:31:02.920 --> 00:31:04.640 you know, the power of accountability 583 00:31:04.640 --> 00:31:08.160 and like all this stuff and then sell that, 584 00:31:08.160 --> 00:31:09.600 but then they get the full guide 585 00:31:09.600 --> 00:31:11.080 when they get the accountability piece. 586 00:31:11.080 --> 00:31:13.240 And literally you're just like selling this email sequence 587 00:31:13.240 --> 00:31:14.080 that they're gonna get. 588 00:31:14.080 --> 00:31:16.200 That's like a paid newsletter, basically. 589 00:31:16.200 --> 00:31:17.200 Does that make sense? 590 00:31:17.200 --> 00:31:18.120 - Mm-hmm, yeah. 591 00:31:18.120 --> 00:31:20.000 - Okay, it's a total reframe. 592 00:31:20.000 --> 00:31:22.600 But I think it'll, it's, it's, 593 00:31:22.600 --> 00:31:25.080 I've learned that sometimes when you sell people info 594 00:31:25.080 --> 00:31:26.640 and then you offer them more info, 595 00:31:26.640 --> 00:31:28.400 it just causes overwhelm. 596 00:31:28.400 --> 00:31:31.880 So sometimes all if the upsell is essentially more info, 597 00:31:31.880 --> 00:31:35.800 I try to reframe it as something else like accountability 598 00:31:35.800 --> 00:31:38.920 or time savings or checklist or something. 599 00:31:38.920 --> 00:31:41.180 And then the info is a bonus, you know? 600 00:31:41.180 --> 00:31:42.260 - Yeah. 601 00:31:42.260 --> 00:31:43.400 - I think that'll help a lot. 602 00:31:43.400 --> 00:31:46.000 And you could test it before you go build anything. 603 00:31:46.000 --> 00:31:48.120 This is like, again, concept for everybody. 604 00:31:48.120 --> 00:31:52.000 I try to like test that before I go build it 605 00:31:52.000 --> 00:31:53.480 as much as I can. 606 00:31:53.480 --> 00:31:55.520 So you could just send some emails to the list 607 00:31:55.520 --> 00:31:58.200 being like kind of this whole angle of like, 608 00:31:58.200 --> 00:32:00.240 hey, I see this thing happening in culture right now. 609 00:32:00.240 --> 00:32:02.360 People are just really struggling to stay consistent, 610 00:32:02.360 --> 00:32:05.400 read the thing, like all this stuff. 611 00:32:05.400 --> 00:32:06.920 And we all know that we should do it. 612 00:32:06.920 --> 00:32:08.360 And you tell this story. 613 00:32:08.360 --> 00:32:10.120 And you're like, that's why I'm thinking about launching 614 00:32:10.120 --> 00:32:11.280 an accountability club. 615 00:32:11.280 --> 00:32:12.760 Like, or whatever you call it. 616 00:32:12.760 --> 00:32:14.000 Come up with a cool name for it. 617 00:32:14.000 --> 00:32:19.000 Like summer reset or like back to, back to schools fall. 618 00:32:20.720 --> 00:32:22.720 Like, you know, like come up with some angle. 619 00:32:22.720 --> 00:32:24.120 I'm thinking about doing this. 620 00:32:24.120 --> 00:32:27.360 If you're interested, just reply, you know, me. 621 00:32:27.360 --> 00:32:30.080 And if I get enough interest, I'll put something together. 622 00:32:30.080 --> 00:32:33.080 You know, this is for you if you're this type person, 623 00:32:33.080 --> 00:32:35.040 this type person, and if you're desiring these things, 624 00:32:35.040 --> 00:32:37.640 these benefits, like you kind of just sell the thing 625 00:32:37.640 --> 00:32:39.120 without even creating it. 626 00:32:39.120 --> 00:32:40.320 And if you get a bunch of me's back, 627 00:32:40.320 --> 00:32:42.520 you're like, okay, like now we're going to do it. 628 00:32:42.520 --> 00:32:43.840 If no one responds back, you're like, 629 00:32:43.840 --> 00:32:46.480 okay, maybe I need to try a different angle, you know? 630 00:32:46.480 --> 00:32:48.800 But that way you don't have to go rebuild anything yet 631 00:32:48.800 --> 00:32:50.880 until you test it. 632 00:32:50.880 --> 00:32:55.760 But if you get a couple of me's back, then you could build it 633 00:32:55.760 --> 00:32:57.720 and send it to them, or even more powerful, 634 00:32:57.720 --> 00:33:00.560 you could like text them through rain flow. 635 00:33:00.560 --> 00:33:02.880 And just because I saw you said me, tell me more, 636 00:33:02.880 --> 00:33:05.120 and kind of have a conversation and then sell them. 637 00:33:05.120 --> 00:33:05.960 Yeah, on it. 638 00:33:05.960 --> 00:33:10.200 But that could be a cool way to almost like launch it 639 00:33:10.200 --> 00:33:11.040 to your existing list. 640 00:33:11.040 --> 00:33:13.200 It's like, I'm doing this with a small group of women. 641 00:33:13.200 --> 00:33:14.440 I want to do this. 642 00:33:14.440 --> 00:33:16.280 And you kind of take them all through it at the same time. 643 00:33:16.280 --> 00:33:18.120 Even though it's automated, it feels like kind of like 644 00:33:18.120 --> 00:33:20.320 this community going through it. 645 00:33:20.320 --> 00:33:21.320 Yeah, okay. 646 00:33:21.320 --> 00:33:22.320 Cool. 647 00:33:22.320 --> 00:33:23.480 Well, thank you. 648 00:33:23.480 --> 00:33:25.000 Yeah, I'm going to monopolize all the time. 649 00:33:25.000 --> 00:33:26.560 You got a lot of, no, you're good. 650 00:33:26.560 --> 00:33:27.680 You got a lot of good pieces. 651 00:33:27.680 --> 00:33:29.640 And I think that's for everybody too. 652 00:33:29.640 --> 00:33:32.440 It's kind of like, it's, sometimes we have these big ideas 653 00:33:32.440 --> 00:33:33.960 and it's like, oh, now I got to go build this, 654 00:33:33.960 --> 00:33:36.000 redo the funnel and it's going to take me 10 days. 655 00:33:36.000 --> 00:33:37.880 But you could like send an email today and be like, 656 00:33:37.880 --> 00:33:39.720 hey, I'm just thinking about this crazy idea. 657 00:33:39.720 --> 00:33:41.760 Like, what if we got 10 women together 658 00:33:41.760 --> 00:33:43.000 and we really did this thing? 659 00:33:43.000 --> 00:33:46.040 You know, if that's you, say me, you know? 660 00:33:47.120 --> 00:33:49.560 That could be powerful, just to test it. 661 00:33:49.560 --> 00:33:50.400 Cool. 662 00:33:50.400 --> 00:33:55.440 Contest from that, you guys are catching, right? 663 00:33:55.440 --> 00:33:59.360 It's like, one, sometimes the thing they opted into, 664 00:33:59.360 --> 00:34:00.880 you want it to be congruent with the next thing, 665 00:34:00.880 --> 00:34:03.240 but you don't want to like, sometimes the first thing 666 00:34:03.240 --> 00:34:04.960 you've sold them created a problem 667 00:34:04.960 --> 00:34:07.040 that the next thing can solve, right? 668 00:34:07.040 --> 00:34:10.760 It's kind of like, you know, trying to think 669 00:34:10.760 --> 00:34:11.600 of yours, Joshua. 670 00:34:11.600 --> 00:34:13.239 So yours is like this guide, right? 671 00:34:13.239 --> 00:34:15.000 I forget, the deliver was like a PDF. 672 00:34:15.000 --> 00:34:15.840 I remember that, right? 673 00:34:15.840 --> 00:34:20.480 The poses and stuff, the Facebook link download. 674 00:34:20.480 --> 00:34:23.719 Yeah, it's a quick guide with four easy shots 675 00:34:23.719 --> 00:34:26.719 so that they can feel seen and not just overlooked. 676 00:34:26.719 --> 00:34:27.560 Perfect. 677 00:34:27.560 --> 00:34:28.400 Yeah. 678 00:34:28.400 --> 00:34:30.480 So yeah, I'd be thinking like, what now, 679 00:34:30.480 --> 00:34:31.920 what problem does that create? 680 00:34:31.920 --> 00:34:35.719 Like it solves something, but also the next thing is, 681 00:34:35.719 --> 00:34:37.679 well, the next thing, which is the tripwire 682 00:34:37.679 --> 00:34:42.040 is 25 mistakes you make as a bonus guide. 683 00:34:42.040 --> 00:34:43.199 Yeah. 684 00:34:43.199 --> 00:34:46.239 Your tone tells her face what to say. 685 00:34:46.239 --> 00:34:47.360 So don't like, yeah. 686 00:34:47.360 --> 00:34:50.560 So you just say, kind of get into it, but yeah, go. 687 00:34:50.560 --> 00:34:51.360 Perfect. 688 00:34:51.360 --> 00:34:53.440 Yeah, because like, you know, that little guide is like, 689 00:34:53.440 --> 00:34:55.159 valuable, it got them to raise their hand, 690 00:34:55.159 --> 00:34:58.720 but there's so much more that you can help them with, right? 691 00:34:58.720 --> 00:34:59.960 Well, it's also an easy bridge. 692 00:35:03.800 --> 00:35:06.560 Yeah, if they don't reply to that, then they're not interested. 693 00:35:06.560 --> 00:35:07.560 They're not there's nothing more. 694 00:35:07.560 --> 00:35:08.840 I need to waste my time on. 695 00:35:08.840 --> 00:35:10.440 So yeah, that makes sense. 696 00:35:10.440 --> 00:35:11.160 Yeah. 697 00:35:11.160 --> 00:35:14.520 A lot of people often the stuff and then do absolutely nothing with it, right? 698 00:35:14.520 --> 00:35:19.800 Like good intentions, you know, like if you actually could know how many 699 00:35:19.800 --> 00:35:23.200 people read the Romans guide, you know, from the often, it's like probably a small 700 00:35:23.200 --> 00:35:26.960 percentage, you know, and so that's who you're trying to reach is those people 701 00:35:26.960 --> 00:35:28.520 that are actually kind of doing the thing. 702 00:35:29.200 --> 00:35:33.800 But sometimes the people will, it's kind of people like, you know, I think I did 703 00:35:33.800 --> 00:35:38.360 this one so I can, I can tell myself, like the people that buy the running shoes 704 00:35:38.360 --> 00:35:39.360 and then never go running. 705 00:35:39.360 --> 00:35:41.760 I did that for sure. 706 00:35:41.760 --> 00:35:45.240 I think I ran like a few times, but you buy the running shoes, like I'm going to 707 00:35:45.240 --> 00:35:48.040 be a runner, I'm going to finish, like it's going to be awesome. 708 00:35:48.040 --> 00:35:50.760 I got the insoles, spend $100. 709 00:35:50.760 --> 00:35:54.880 And then like that's probably like a big portion of people that buy running shoes. 710 00:35:54.880 --> 00:35:58.440 Like they're just, they're going to run a couple of times and then never run again. 711 00:35:58.840 --> 00:36:02.960 You know, so same thing with these lead magnets, but but the fact they bought 712 00:36:02.960 --> 00:36:07.240 the running shoes, right, the fact they got the lead, they are expressing a desire 713 00:36:07.240 --> 00:36:11.240 in their heart that like you have a solution to it just might not be a running 714 00:36:11.240 --> 00:36:13.080 shoe, it might be like dieting, right? 715 00:36:13.080 --> 00:36:14.040 In that example, right? 716 00:36:14.040 --> 00:36:14.720 Or something. 717 00:36:14.720 --> 00:36:19.160 Um, and so for yours, Tammy, there is something that's drawn to that that you, 718 00:36:19.160 --> 00:36:20.560 you could definitely hit with emails. 719 00:36:20.560 --> 00:36:23.560 And I think that's why if you did this accountability thing, it's congruent 720 00:36:23.560 --> 00:36:26.080 still because they're like, yes, like you're right. 721 00:36:26.080 --> 00:36:27.200 I didn't read the Romans. 722 00:36:27.200 --> 00:36:30.720 Kind don't you shame like, Hey, if you haven't read the Romans guide, don't, you 723 00:36:30.720 --> 00:36:32.360 know, like this is for you. 724 00:36:32.360 --> 00:36:34.760 Um, so don't do that type of marketing. 725 00:36:34.760 --> 00:36:37.800 But I definitely think there's some desire there that you could amplify 726 00:36:37.800 --> 00:36:40.720 with some sort of accountability or challenge. 727 00:36:40.720 --> 00:36:46.480 You kind of, Hey, I'm putting together a five day, you know, um, Bible reset, Bible 728 00:36:46.480 --> 00:36:49.480 habit reset or something and just try things like that. 729 00:36:49.480 --> 00:36:52.080 That still hit that angle of why they opted in. 730 00:36:52.080 --> 00:36:53.840 And I think you'll get interest for sure. 731 00:36:54.200 --> 00:36:59.280 I, I've been, I've been studying on that because in the kind of research that I did, 732 00:36:59.280 --> 00:37:02.200 the main points are people's intentions are good. 733 00:37:02.200 --> 00:37:05.400 Like you're saying, but they also don't want to feel the pressure. 734 00:37:05.400 --> 00:37:09.160 And I personally don't think we should feel pressured when we're in God's word. 735 00:37:09.160 --> 00:37:14.240 I think it should not feel like a chore or a, so I, I don't want it to be like 736 00:37:14.240 --> 00:37:18.760 some reading plan that you feel like you have to do this today and this tomorrow. 737 00:37:19.160 --> 00:37:24.520 But I think I can still make it an accountability thing without pressure, you 738 00:37:24.520 --> 00:37:25.920 know, like, I don't know. 739 00:37:25.920 --> 00:37:27.360 I'll, I'll think about it. 740 00:37:27.360 --> 00:37:32.080 There's definitely something there and we call that like a contrarian angle, like 741 00:37:32.080 --> 00:37:35.400 where it's kind of like, Hey, everyone says you need to follow this Bible plan 742 00:37:35.400 --> 00:37:37.800 and do this thing, but you guys know you've tried it. 743 00:37:37.800 --> 00:37:40.480 It feels like pressure and then you get behind and blah, blah, blah. 744 00:37:40.480 --> 00:37:42.280 That's why I have this. 745 00:37:42.280 --> 00:37:44.000 And this is another tip for everybody. 746 00:37:44.000 --> 00:37:48.840 Sometimes you just like got a brand, you got to make up a method, you know, that's 747 00:37:48.840 --> 00:37:54.760 why I created the easy method, you know, I have a method and I do have a method. 748 00:37:54.760 --> 00:37:59.080 So I do hope that and I've already had friends that downloaded the Romans that I 749 00:37:59.080 --> 00:38:00.840 know that are like, I know I'm behind. 750 00:38:00.840 --> 00:38:01.320 I'm sorry. 751 00:38:01.320 --> 00:38:02.880 And I'm like, don't keep sorry. 752 00:38:02.880 --> 00:38:05.600 It's not so that you feel bad. 753 00:38:05.600 --> 00:38:11.320 It's so that when you have time, you have a guy, a structure, a plan to get in anyway. 754 00:38:11.320 --> 00:38:15.600 So I like having, yeah, that angle that kind of empowers the people to be like, 755 00:38:15.600 --> 00:38:16.640 Oh, this is different. 756 00:38:16.640 --> 00:38:19.760 Like that's like, I was telling that at the beginning, he came in and time it late, 757 00:38:19.760 --> 00:38:21.800 but our challenge, we did the same challenge. 758 00:38:21.800 --> 00:38:25.480 We just called it easy mode and like easy mode edition. 759 00:38:25.480 --> 00:38:29.160 And it just hit like way differently because people were like, Oh, I want to do AI, 760 00:38:29.160 --> 00:38:30.440 but I don't want to be overwhelming. 761 00:38:30.440 --> 00:38:32.160 This is the easy way to do it. 762 00:38:32.160 --> 00:38:37.560 So maybe there is some sort of like the, you know, it's like the anti hustle Bible 763 00:38:37.560 --> 00:38:40.120 reading plan or like the, like, you know what I mean? 764 00:38:40.120 --> 00:38:43.400 Something that's like your method or this method and this is why I created this 765 00:38:43.400 --> 00:38:47.920 because it helps women who are this, this and this who are struggling with these 766 00:38:47.920 --> 00:38:53.560 things and it'll change how you read the Bible because it's, it's based on, you 767 00:38:53.560 --> 00:38:56.680 know, relationship, not rules, you know, or something like that, right? 768 00:38:56.680 --> 00:39:00.680 You just have, have an angle like a stance you stand on and then that'll attract 769 00:39:00.680 --> 00:39:01.480 the right people. 770 00:39:01.480 --> 00:39:06.760 Um, and it's, it's typically those kind of contrarian angles are just, 771 00:39:06.760 --> 00:39:11.280 they're just a little different, you know, um, from what the world is saying or 772 00:39:11.280 --> 00:39:15.560 what they've heard before or, yeah, and then you can kind of use that on all your 773 00:39:15.560 --> 00:39:15.960 emails. 774 00:39:15.960 --> 00:39:18.440 It's like not your average Bible reading guide. 775 00:39:18.440 --> 00:39:21.480 You know, it's kind of like, you kind of like take this like, we're not like 776 00:39:21.480 --> 00:39:26.560 everyone else stands that helps it stand out, you know, makes it a little, a little 777 00:39:26.560 --> 00:39:27.120 stickier. 778 00:39:27.120 --> 00:39:28.160 Cool. 779 00:39:28.160 --> 00:39:32.920 All right, Joshua, I say, let's, let's deep dive on some of your stuff. 780 00:39:32.920 --> 00:39:37.280 Um, what do you want to look at specifically funnels, rain flow process? 781 00:39:37.280 --> 00:39:41.040 Um, with some of that helpful here in with Tammy as well, for your guys, 782 00:39:41.040 --> 00:39:45.440 businesses, I try to like make it one on one, but also make it for everyone as much 783 00:39:45.440 --> 00:39:45.920 as I can. 784 00:39:45.920 --> 00:39:47.400 So cool. 785 00:39:47.400 --> 00:39:48.520 Okay. 786 00:39:48.520 --> 00:39:49.560 Who wants to jump in first? 787 00:39:49.560 --> 00:39:50.040 Joshua? 788 00:39:50.040 --> 00:39:51.480 Sure. 789 00:39:51.480 --> 00:39:52.080 I don't know. 790 00:39:52.080 --> 00:39:52.960 Sweet. 791 00:39:52.960 --> 00:39:54.360 You, you can just pull it up. 792 00:39:54.360 --> 00:39:55.080 Be easier. 793 00:39:55.080 --> 00:39:55.440 Okay. 794 00:39:55.440 --> 00:39:55.720 Yeah. 795 00:39:55.720 --> 00:39:56.520 Let me pull it up. 796 00:39:56.520 --> 00:39:57.720 Pull it up. 797 00:39:57.720 --> 00:39:58.720 See you in the next one. 798 00:39:58.720 --> 00:39:58.720 Bye. 799 00:39:58.720 --> 00:40:07.840 [BLANK_AUDIO] 800 00:40:15.000 --> 00:40:26.000 Sites. So 0, 0 is the add. 0, 1 is the sales page for the challenge afterwards. So okay, cool. 801 00:40:26.000 --> 00:40:29.000 Okay. Yeah. Let me just take a look. 802 00:40:29.000 --> 00:40:47.000 And this is the delivery page. And then funnels. Okay. So that's that. And then this is the challenge. Okay, cool. 803 00:40:47.000 --> 00:40:51.000 I have so many tabs, but I think I think they're going in order. So this would be awesome. 804 00:40:51.000 --> 00:41:06.000 They are watch some of them. Okay. Cool. Okay. Sweet. Okay. So here's the add download your free guide. So this one, are you, are you doing the Facebook lead form thing or now you send in traffic straight to here. 805 00:41:06.000 --> 00:41:14.000 Uh, Facebook lead form directly. And then that, that traffic. Okay. So they've already opted in. This is where they download it. Okay. Awesome. 806 00:41:14.000 --> 00:41:22.000 Yeah. Did you use the A, I think for this or no code. Oh, cool. Yeah, it looks great. Yeah. That's awesome. Thank you. 807 00:41:22.000 --> 00:41:28.000 So use the custom code feature. No, I use chat. 808 00:41:28.000 --> 00:41:36.000 I like broke down the page into sections. Okay. And then each section is a code. So like that button is a code. 809 00:41:36.000 --> 00:41:47.000 Oh, yeah. Yeah. Take photos to the top. That's cool. Paracel, another section of code. So I've just kind of tailored it. Okay. That's cool. Yeah. So. 810 00:41:47.000 --> 00:41:51.000 Or am I going? 811 00:41:51.000 --> 00:42:03.000 Okay. Sweet. All right. So join this. Okay. So free guide is only the star. She entered the phone. 812 00:42:03.000 --> 00:42:11.000 Yeah. This, this is just, I might just make this a tiny bit bigger. Yeah. I mean, that's just going into the code and like changing the sizing. Yeah, exactly. Yeah. 813 00:42:11.000 --> 00:42:18.000 I just make that tiny bit bigger because it, that's kind of your bridge, right? They got the free guide. You don't want to leave. And I might make it a little stronger. 814 00:42:18.000 --> 00:42:39.000 Being like, um, like, you know, it's almost like, you don't want to hate on this too hard because like, it's like, they just got this, don't make them feel bad. But like, it's kind of like, um, like, uh, I grabbed the free guide above. 815 00:42:39.000 --> 00:42:47.000 It's like, I'm kind of thinking the right language for it. It's almost like, but it's missing one thing. You know, it's like, I'm almost like, want to, I want to just take a shot at the guide real quick. 816 00:42:47.000 --> 00:42:58.000 Like the guide does, when there's four easy steps in there, you're going to love it, but it's missing one thing, dot, dot, right? Um, if you want to get it right without making the moment awkward. 817 00:42:58.000 --> 00:43:08.000 Um, and learn how to take photo. She actually loves. We have a three, 30 minute, having the eye training to learn how to use the four steps inside your guide. 818 00:43:08.000 --> 00:43:22.000 Better like, clear direction, more comments behind the phone. Cool. And then this one is going to zoom. And then it's just a zoom registration embed. Is that what this is? 819 00:43:22.000 --> 00:43:32.000 Yeah, that's okay. Yeah. So then when they do that, it takes them to the next page. 820 00:43:32.000 --> 00:43:35.000 Let me think here. 821 00:43:35.000 --> 00:43:44.000 So I'm always thinking about how can we reduce friction, right? And this is what we call double opt in, right? Because they literally just gave you their name, email and phone number. 822 00:43:44.000 --> 00:43:54.000 And so, and then we're asking for it again, which is not the end of the world. But if we could make their life easier somehow, it'd be awesome to do it. I'm just wondering if we can do it from Facebook. 823 00:43:54.000 --> 00:44:08.000 There's a way you can basically like auto fill their info, but I don't know if you can do it from Facebook over here. You can click an auto fill function inside the form and it'll take it over so I can try that. 824 00:44:08.000 --> 00:44:21.000 Yeah, ask because the lead is coming from Facebook in high level, but I don't know if you be able to pass it. Usually it goes in the URL. And I don't know if we'd be able to do that in Facebook. 825 00:44:21.000 --> 00:44:26.000 So I'm trying to think if there's a way if you what you might do here, then it's just to email. 826 00:44:26.000 --> 00:44:37.000 So, because you already kind of have their name and phone number. So just to reduce friction, if Zoom will let you. I don't know if Zoom, if there's a Zoom registration, they might force you to do first name, last name. 827 00:44:37.000 --> 00:44:43.000 But definitely all it does is all it does is start a workflow to send them an email with the Zoom link to click on their own. 828 00:44:43.000 --> 00:44:44.000 Okay, nice. 829 00:44:44.000 --> 00:44:51.000 So there's a there's a bunch of automations, like follow up sequences. So it's not like this isn't the last time they're hearing about it. 830 00:44:51.000 --> 00:44:58.000 Okay, cool. And I would, I would try that if you if you can remove friction here just by doing just email. 831 00:44:58.000 --> 00:44:59.000 I would do that. 832 00:45:04.280 --> 00:45:07.520 And then you have all these check boxes, which is fine. 833 00:45:07.520 --> 00:45:09.920 Technically, they probably already opted 834 00:45:09.920 --> 00:45:11.560 into some privacy policy on Facebook. 835 00:45:11.560 --> 00:45:12.760 So you also could reduce friction 836 00:45:12.760 --> 00:45:16.080 by taking those off of this form. 837 00:45:16.080 --> 00:45:18.760 And again, it's just all just like removing friction. 838 00:45:18.760 --> 00:45:21.000 It'll just improve the opt-in right here, 839 00:45:21.000 --> 00:45:22.320 which it's the first step of the funnel. 840 00:45:22.320 --> 00:45:25.320 So that just helps everything be more attendance, 841 00:45:25.320 --> 00:45:26.760 all that stuff. 842 00:45:26.760 --> 00:45:28.940 That's why I'm nitpicking this step the most, 843 00:45:28.940 --> 00:45:32.480 because it's the highest thing in the funnel, basically. 844 00:45:32.480 --> 00:45:34.460 But yeah, that'd probably be the only two changes 845 00:45:34.460 --> 00:45:36.980 I would make is like stronger transition here 846 00:45:36.980 --> 00:45:40.700 being like why they should pay attention to this page. 847 00:45:40.700 --> 00:45:47.280 And then you could even say included with the guide. 848 00:45:47.280 --> 00:45:48.300 It's kind of like a bonus. 849 00:45:48.300 --> 00:45:53.780 One bonus we include with the guide is this, 850 00:45:53.780 --> 00:45:54.940 and then reduce friction here. 851 00:45:54.940 --> 00:45:59.040 Just email, no check boxes, send me a registration link. 852 00:45:59.040 --> 00:46:00.960 And then that goes to here. 853 00:46:00.960 --> 00:46:03.560 This is the next step, right? 854 00:46:03.560 --> 00:46:04.560 OK, nice. 855 00:46:04.560 --> 00:46:06.800 This is the trip bar. 856 00:46:06.800 --> 00:46:08.200 Cool. 857 00:46:08.200 --> 00:46:11.120 So optional, $7 extended session, four steps 858 00:46:11.120 --> 00:46:12.000 to give you a place to start. 859 00:46:12.000 --> 00:46:14.800 Actually, let me show you what it's doing for this photo. 860 00:46:14.800 --> 00:46:21.000 OK, so this is basically they get an extra 30. 861 00:46:21.000 --> 00:46:22.800 Like they get extra time. 862 00:46:22.800 --> 00:46:25.060 It's kind of like the backstage. 863 00:46:25.060 --> 00:46:25.580 Got it. 864 00:46:25.580 --> 00:46:37.820 OK, cool. 865 00:46:37.820 --> 00:46:39.340 Excuse me, I'm choking a little bit here. 866 00:46:39.340 --> 00:46:50.700 It's a lot of words, for sure, you know? 867 00:46:50.700 --> 00:46:52.620 Like if I'm in a hurry, kind of my phone, 868 00:46:52.620 --> 00:46:55.220 which a lot of people are on their phone on Facebook. 869 00:46:55.220 --> 00:46:56.820 They're probably not reading all of it. 870 00:46:56.820 --> 00:46:59.100 I like to have this stuff for definitely the readers 871 00:46:59.100 --> 00:47:00.200 in the room. 872 00:47:00.200 --> 00:47:02.740 But most people are seeing it like this, right, on their phone. 873 00:47:02.740 --> 00:47:04.780 So it's just kind of-- it could be a lot of words 874 00:47:04.780 --> 00:47:09.020 to go through, like this kind of going like this, you know? 875 00:47:09.020 --> 00:47:10.340 You can put hot-- 876 00:47:10.340 --> 00:47:11.460 or what is it called? 877 00:47:11.460 --> 00:47:14.100 Microsoft Clarity, if you want to nerd out on it. 878 00:47:14.100 --> 00:47:15.180 It's a free tool. 879 00:47:15.180 --> 00:47:16.500 But you put the code on the funnel. 880 00:47:16.500 --> 00:47:18.340 You can literally see people going through the website. 881 00:47:18.340 --> 00:47:20.940 And you'll see them just go like this. 882 00:47:20.940 --> 00:47:22.340 I think it's like taking it. 883 00:47:22.340 --> 00:47:23.460 I work so hard on this. 884 00:47:23.460 --> 00:47:26.060 And they just like scrolling right through it. 885 00:47:26.060 --> 00:47:30.500 So I would try a maybe just shorter version of the page. 886 00:47:30.500 --> 00:47:32.140 And like when I do that type of stuff, 887 00:47:32.140 --> 00:47:33.860 I'll just give the page to Ahab to like, hey, 888 00:47:33.860 --> 00:47:37.260 help me make this 50% a short, keep it punchy, you know? 889 00:47:37.260 --> 00:47:40.220 And so I kind of cut some of the extra words. 890 00:47:40.220 --> 00:47:41.500 The other thing I'll do is I'll just 891 00:47:41.500 --> 00:47:42.740 optimize for scrollers. 892 00:47:42.740 --> 00:47:45.060 So I'll have certain stuff that's just like bolded, 893 00:47:45.060 --> 00:47:46.220 you know what I mean? 894 00:47:46.220 --> 00:47:50.340 Like benefits and things like that. 895 00:47:50.340 --> 00:47:55.300 I like this section almost like at the top, maybe potentially. 896 00:47:55.300 --> 00:47:57.660 In our words like, your free registration is complete. 897 00:47:57.660 --> 00:48:05.340 And then it kind of goes right into like, let's see, 898 00:48:05.340 --> 00:48:08.540 extended session. 899 00:48:08.540 --> 00:48:10.100 Again, kind of like another transition 900 00:48:10.100 --> 00:48:12.340 into like, why you need this extended session. 901 00:48:12.340 --> 00:48:18.660 You might try a video too. 902 00:48:18.660 --> 00:48:21.060 I do a lot of videos on my upsell pages. 903 00:48:21.060 --> 00:48:22.500 Like I have all the reading stuff, 904 00:48:22.500 --> 00:48:27.220 but all I have in my upsell pages are like, 905 00:48:27.220 --> 00:48:28.060 let's go to this one. 906 00:48:28.060 --> 00:48:30.540 It's just like a video, you know? 907 00:48:30.540 --> 00:48:32.020 So they opt in. 908 00:48:32.020 --> 00:48:36.260 I'm going to say I thought it doesn't look like me, but. 909 00:48:36.260 --> 00:48:38.660 You guys was trying to get all three of us in one photo. 910 00:48:38.660 --> 00:48:40.060 And it's like, it couldn't get-- 911 00:48:40.060 --> 00:48:42.020 he should have just done every photo individually. 912 00:48:42.020 --> 00:48:45.180 And it just like failed super hard. 913 00:48:45.180 --> 00:48:46.580 Okay, let's see. 914 00:48:46.580 --> 00:48:51.580 Even Dia is opt into my own photo. 915 00:48:51.580 --> 00:48:55.620 OK, so upsell, super simple upsell page. 916 00:48:55.620 --> 00:48:57.580 Just like, wait. 917 00:48:57.580 --> 00:49:00.300 Watch this quick start video so you can avoid the number one 918 00:49:00.300 --> 00:49:01.940 calling me a mistake we've seen after advising 919 00:49:01.940 --> 00:49:05.140 80,000 businesses, which is true. 920 00:49:05.140 --> 00:49:06.660 It just sounds like a crazy number. 921 00:49:06.660 --> 00:49:08.220 And it's just literally a video of me. 922 00:49:08.220 --> 00:49:12.740 What do you call these captions? 923 00:49:12.740 --> 00:49:15.740 Because people watch it on silent. 924 00:49:15.740 --> 00:49:18.100 And then I stick the sale at the beginning of the video. 925 00:49:18.100 --> 00:49:20.180 So I basically, whatever they just did, 926 00:49:20.180 --> 00:49:24.620 I'm encouraging them that it was the best idea they ever did. 927 00:49:24.620 --> 00:49:26.620 Can you guys hear that or no? 928 00:49:26.620 --> 00:49:27.900 You can hear the audio? 929 00:49:27.900 --> 00:49:28.780 No. 930 00:49:28.780 --> 00:49:29.460 OK, hold on. 931 00:49:29.460 --> 00:49:33.860 So basically, I take like two sentences 932 00:49:33.860 --> 00:49:35.540 to basically stick the sale. 933 00:49:35.540 --> 00:49:36.780 So I'm so proud of you. 934 00:49:36.780 --> 00:49:38.100 I believe it's going to completely change. 935 00:49:38.100 --> 00:49:40.020 Did you hear that? 936 00:49:40.020 --> 00:49:42.000 [INAUDIBLE] 937 00:49:42.000 --> 00:49:44.860 We're going to show you how to stop treating AI like another tool. 938 00:49:44.860 --> 00:49:47.540 So I'm encouraging them, encouraging them, encouraging them. 939 00:49:47.540 --> 00:49:50.860 And then I basically make a transition kind of thing. 940 00:49:50.860 --> 00:49:52.740 Like, here's the problem with free. 941 00:49:52.740 --> 00:49:53.740 Most people don't come. 942 00:49:53.740 --> 00:49:54.500 They don't show up. 943 00:49:54.500 --> 00:49:56.780 So I kind of create a problem. 944 00:49:56.780 --> 00:49:58.220 And then I solve it with the VIP. 945 00:49:58.220 --> 00:50:01.260 That's why we created this. 946 00:50:01.920 --> 00:50:04.040 You're going to get the replays, all this stuff. 947 00:50:04.040 --> 00:50:07.480 So that's why if you want to try a split test of this, 948 00:50:07.480 --> 00:50:11.480 you could basically duplicate that. 949 00:50:11.480 --> 00:50:12.880 You know how to do a split test on Rainflow? 950 00:50:12.880 --> 00:50:14.240 Have you done that before, Josh? 951 00:50:14.240 --> 00:50:17.200 Yeah, so just split it and do one that's like stupid simple. 952 00:50:17.200 --> 00:50:19.760 Like it's like just headline, video, button to buy, 953 00:50:19.760 --> 00:50:21.720 and then no button if they don't want to buy. 954 00:50:21.720 --> 00:50:24.640 And like, try that as a test. 955 00:50:24.640 --> 00:50:27.640 That could be a good split test. 956 00:50:28.640 --> 00:50:32.000 But yeah, a lot of our VIPs are like this. 957 00:50:32.000 --> 00:50:34.600 And this VIP was like literally just this 958 00:50:34.600 --> 00:50:36.800 for a long time. It ended right here. 959 00:50:36.800 --> 00:50:39.640 And then we finally added in a little bit of stuff down here. 960 00:50:39.640 --> 00:50:41.720 Like, but again, it's pretty short. 961 00:50:41.720 --> 00:50:44.520 You know, it's pretty short. 962 00:50:44.520 --> 00:50:46.640 And that's it, you know, VIP. 963 00:50:46.640 --> 00:50:51.360 Let me go back to yours. 964 00:50:51.360 --> 00:50:55.360 Hold on. 965 00:50:55.360 --> 00:50:56.360 Hold on. 966 00:50:56.360 --> 00:51:06.600 Okay, having the eye challenge. 967 00:51:06.600 --> 00:51:08.360 Go to the stats here. 968 00:51:08.360 --> 00:51:13.640 Cool. 969 00:51:13.640 --> 00:51:17.880 So this one, these options, 970 00:51:17.880 --> 00:51:19.280 that's the zoom registration. 971 00:51:19.280 --> 00:51:20.480 Is that right, 16? 972 00:51:22.840 --> 00:51:25.760 I think this is, I'm looking at the stats 973 00:51:25.760 --> 00:51:27.320 of the having the eye challenge webinar. 974 00:51:27.320 --> 00:51:28.320 Yeah, yeah. 975 00:51:28.320 --> 00:51:30.240 Okay, cool. 976 00:51:30.240 --> 00:51:32.080 So that's good. It's over 10%. 977 00:51:32.080 --> 00:51:33.240 So that's good, you know. 978 00:51:33.240 --> 00:51:34.840 So I think just a little bit of bump there, 979 00:51:34.840 --> 00:51:37.600 you're going to have more people register. 980 00:51:37.600 --> 00:51:40.280 Unless this is like, it could be you testing the funnel too. 981 00:51:40.280 --> 00:51:42.520 I know like sometimes I'm doing that. 982 00:51:42.520 --> 00:51:45.640 No, I changed the time, so. 983 00:51:45.640 --> 00:51:46.480 Okay, cool. 984 00:51:46.480 --> 00:51:51.640 Yeah, the Facebook ad Geo tag was stupid to have it national 985 00:51:51.640 --> 00:51:55.840 because 8 p.m. Pacific cancels out 50% of the country. 986 00:51:55.840 --> 00:51:59.960 I just changed it to a Pacific standard time. 987 00:51:59.960 --> 00:52:00.800 Okay. 988 00:52:00.800 --> 00:52:02.560 Geo tags for this past week. 989 00:52:02.560 --> 00:52:05.000 So there's supposed to be four people for me tomorrow. 990 00:52:05.000 --> 00:52:06.400 Okay, nice. 991 00:52:06.400 --> 00:52:07.560 So we'll see if that works. 992 00:52:07.560 --> 00:52:10.040 If not, then like back to the drawing board. 993 00:52:10.040 --> 00:52:13.440 So but I understand the VSL concept and all that. 994 00:52:13.440 --> 00:52:17.800 Again, it was like I waited 30 days in this accelerator 995 00:52:17.800 --> 00:52:19.120 but the national name didn't work. 996 00:52:19.120 --> 00:52:22.000 So I pivoted to Southwest US. 997 00:52:22.000 --> 00:52:22.840 Okay. 998 00:52:22.840 --> 00:52:23.680 And we'll see if that works. 999 00:52:23.680 --> 00:52:24.520 That doesn't work. 1000 00:52:24.520 --> 00:52:25.360 Try the VSL. 1001 00:52:25.360 --> 00:52:26.200 That doesn't work. 1002 00:52:26.200 --> 00:52:27.640 And it's like, I cut it back to the bones and start over. 1003 00:52:27.640 --> 00:52:28.480 So. 1004 00:52:28.480 --> 00:52:29.480 Makes sense. 1005 00:52:29.480 --> 00:52:31.840 Yeah, it's always hard when it's like a specific time 1006 00:52:31.840 --> 00:52:32.680 and all that stuff. 1007 00:52:32.680 --> 00:52:34.280 There's always friction that comes up. 1008 00:52:34.280 --> 00:52:35.440 But try to move. 1009 00:52:35.440 --> 00:52:37.800 No, I mean, I'm going to cut out the webinar training 1010 00:52:37.800 --> 00:52:41.160 all together and just have a video thing that's like 15 years 1011 00:52:41.160 --> 00:52:44.680 off and like just walk with them for like 15 minutes 1012 00:52:44.680 --> 00:52:46.320 and then say if you want to click the button 1013 00:52:46.320 --> 00:52:47.840 and then it hits the sale sequence. 1014 00:52:47.840 --> 00:52:49.960 'Cause like we can't, we don't have the time for you 1015 00:52:49.960 --> 00:52:51.320 to go through the four other stages 1016 00:52:51.320 --> 00:52:54.160 but like it's very robust and it's got, 1017 00:52:54.160 --> 00:52:56.520 it's probably too much but I'd rather have too much 1018 00:52:56.520 --> 00:52:58.800 and cut back than be scrounging for something. 1019 00:52:58.800 --> 00:52:59.640 So. 1020 00:52:59.640 --> 00:53:00.480 Yeah. 1021 00:53:00.480 --> 00:53:01.320 Yeah. 1022 00:53:01.320 --> 00:53:02.160 Makes sense. 1023 00:53:02.160 --> 00:53:03.000 Yeah. 1024 00:53:03.000 --> 00:53:07.080 I think this like I would always focus 1025 00:53:07.080 --> 00:53:09.960 on the earliest step, you know, just like I'm getting that 1026 00:53:09.960 --> 00:53:11.240 as optimized as possible. 1027 00:53:11.240 --> 00:53:13.920 'Cause it's going to, if there's 10 steps, right? 1028 00:53:13.920 --> 00:53:15.320 Like there's only going to be one person. 1029 00:53:15.320 --> 00:53:16.160 No, I understand. 1030 00:53:16.160 --> 00:53:19.040 Literally one week ago, I changed it from national. 1031 00:53:19.040 --> 00:53:22.120 So that I believe that is like if you take this from June 1st 1032 00:53:22.120 --> 00:53:27.120 to July 30th, you'll see like, yeah, June 1st to July 30th, 1033 00:53:27.120 --> 00:53:32.520 you'll see like all of that we've done through this thing. 1034 00:53:32.520 --> 00:53:33.360 Okay. 1035 00:53:33.360 --> 00:53:37.560 But there's been nothing because of the simple fact again. 1036 00:53:37.560 --> 00:53:39.680 I mean, but we'll, I don't know. 1037 00:53:39.680 --> 00:53:40.520 I'm testing things. 1038 00:53:40.520 --> 00:53:42.480 Yeah, I see what you're saying. 1039 00:53:42.480 --> 00:53:43.480 Yeah, okay. 1040 00:53:45.200 --> 00:53:47.200 Yeah, so it's really been all July. 1041 00:53:47.200 --> 00:53:48.040 Cool. 1042 00:53:48.040 --> 00:53:49.800 Cool, cool, cool. 1043 00:53:49.800 --> 00:53:53.160 Yeah, you could do that. 1044 00:53:53.160 --> 00:53:55.320 I mean, I think you always build trust. 1045 00:53:55.320 --> 00:53:57.640 I forget what the, what's the price point on the webinar? 1046 00:53:57.640 --> 00:53:59.200 That one goes to a. 1047 00:53:59.200 --> 00:54:04.680 The webinar is free, but if they buy the trip wire, 1048 00:54:04.680 --> 00:54:07.880 the trip wire is $7 for three bonus guides 1049 00:54:07.880 --> 00:54:10.240 to overcome those key objections. 1050 00:54:10.240 --> 00:54:11.080 Yeah. 1051 00:54:11.080 --> 00:54:11.920 And then if they go through this, 1052 00:54:11.920 --> 00:54:15.160 if they want to do the seven day challenge, it's 195. 1053 00:54:15.160 --> 00:54:17.240 Oh, okay, cool. 1054 00:54:17.240 --> 00:54:19.760 So are you thinking, if this webinar, you're like, 1055 00:54:19.760 --> 00:54:24.280 hey, this one doesn't work, we'll go to a video. 1056 00:54:24.280 --> 00:54:25.280 What will the video be selling? 1057 00:54:25.280 --> 00:54:28.680 We'll be selling the seven or we'll be selling the whole thing. 1058 00:54:28.680 --> 00:54:30.000 Oh, no, the whole thing. 1059 00:54:30.000 --> 00:54:30.840 Okay. 1060 00:54:30.840 --> 00:54:31.800 Like I'll just, I'll cut the trip wire. 1061 00:54:31.800 --> 00:54:33.800 I was trying to get the trip wire to work 1062 00:54:33.800 --> 00:54:35.560 for the first 30 days of the accelerator 1063 00:54:35.560 --> 00:54:38.600 to pay for my ad spend and it's not working. 1064 00:54:38.600 --> 00:54:41.040 So it's like, yeah, that was fun, time to pivot 1065 00:54:41.040 --> 00:54:42.360 and try something else. 1066 00:54:42.360 --> 00:54:43.360 Yeah. 1067 00:54:43.360 --> 00:54:44.200 Yeah, no. 1068 00:54:44.200 --> 00:54:45.800 Yeah, I get it. 1069 00:54:45.800 --> 00:54:46.640 Yeah. 1070 00:54:46.640 --> 00:54:48.040 And sometimes you, sometimes you just try 1071 00:54:48.040 --> 00:54:51.000 one of these trip wire type upsells and just doesn't hit. 1072 00:54:51.000 --> 00:54:53.640 You know, like we had one in our challenge 1073 00:54:53.640 --> 00:54:55.480 called the executive club 1074 00:54:55.480 --> 00:54:56.960 and then we had executive club light 1075 00:54:56.960 --> 00:54:58.840 and like they just never sold. 1076 00:54:58.840 --> 00:54:59.920 Like it was like, they would sell 1077 00:55:03.040 --> 00:55:04.080 So like eventually we're just like, 1078 00:55:04.080 --> 00:55:05.960 we're just annoying people by having the steps, 1079 00:55:05.960 --> 00:55:07.140 we just cut it out. 1080 00:55:07.140 --> 00:55:10.640 And so sometimes you just gotta change it, you know, 1081 00:55:10.640 --> 00:55:13.220 and it's worth having something. 1082 00:55:13.220 --> 00:55:16.020 Again, it's kind of like Tammy 1083 00:55:16.020 --> 00:55:18.280 where you're selling more of the same thing they just said, 1084 00:55:18.280 --> 00:55:19.280 they want it, which is good. 1085 00:55:19.280 --> 00:55:22.720 Like that's a first upsell we always typically make, 1086 00:55:22.720 --> 00:55:24.360 it's more of what they just got. 1087 00:55:24.360 --> 00:55:25.400 And if that doesn't work, 1088 00:55:25.400 --> 00:55:29.400 then it's usually a different angle of solving the problem. 1089 00:55:29.400 --> 00:55:33.760 So it could be like, maybe not extended time, 1090 00:55:33.760 --> 00:55:38.760 maybe it's like, maybe it's like a preview access too. 1091 00:55:38.760 --> 00:55:41.600 So maybe you're a backend offer, 1092 00:55:41.600 --> 00:55:44.560 which is the 100 and what was that again? 1093 00:55:44.560 --> 00:55:46.540 - Seven days, 195. 1094 00:55:46.540 --> 00:55:47.380 - 195? 1095 00:55:47.380 --> 00:55:51.600 I'm trying to think like, maybe it's a trial to that 1096 00:55:51.600 --> 00:55:55.520 or something where it's like get the first two days free 1097 00:55:55.520 --> 00:55:59.040 or only pay if you love it kind of thing. 1098 00:55:59.040 --> 00:56:00.800 Like that's an angle we've tried a couple times 1099 00:56:00.800 --> 00:56:03.440 where it's like, it's easier to get them in 1100 00:56:03.440 --> 00:56:05.320 where it's like, hey, you just got on this webinar, 1101 00:56:05.320 --> 00:56:06.800 it's gonna be awesome. 1102 00:56:06.800 --> 00:56:09.120 But if you want to now, like, well, you have this program, 1103 00:56:09.120 --> 00:56:12.280 it's, you know, typically this price, 1104 00:56:12.280 --> 00:56:15.560 but you can actually get a free test run of it or trial 1105 00:56:15.560 --> 00:56:18.280 or free preview, whatever you call it. 1106 00:56:18.280 --> 00:56:22.480 And you could even make it a lower price 1107 00:56:22.480 --> 00:56:23.520 just that you don't have to take free. 1108 00:56:23.520 --> 00:56:26.920 But you could get a trial of it for just $7 1109 00:56:26.920 --> 00:56:28.880 so I can get the first two days. 1110 00:56:28.880 --> 00:56:31.040 And then after that, it, you know, if you love it, 1111 00:56:31.040 --> 00:56:33.480 it's gonna bill you a full price after that. 1112 00:56:33.480 --> 00:56:35.480 Or if you don't love it, let me know and we cancel it 1113 00:56:35.480 --> 00:56:36.880 and you don't get charged. 1114 00:56:36.880 --> 00:56:39.040 So allows them to kind of like get further in the program 1115 00:56:39.040 --> 00:56:42.760 and see stuff and get in value before they're getting charged. 1116 00:56:42.760 --> 00:56:44.800 That is another angle I've tried is like, 1117 00:56:44.800 --> 00:56:47.160 we basically just, that's what we did with our challenge 1118 00:56:47.160 --> 00:56:50.840 at the beginning is we, the VIP included a trial 1119 00:56:50.840 --> 00:56:55.840 with eight FigAI, which was kind of a backend thing, right? 1120 00:56:56.040 --> 00:56:58.160 But it was like a way to get them into that sooner 1121 00:56:58.160 --> 00:57:00.080 and get more people into it 1122 00:57:00.080 --> 00:57:03.600 by just including it in that kind of tripwire offer, 1123 00:57:03.600 --> 00:57:04.920 if that makes sense. 1124 00:57:04.920 --> 00:57:07.520 So different angles you could try it, 1125 00:57:07.520 --> 00:57:09.320 let us know how the webinar goes. 1126 00:57:09.320 --> 00:57:10.160 And then, 1127 00:57:10.160 --> 00:57:14.040 and then-- 1128 00:57:14.040 --> 00:57:16.240 - Yeah, O for four, the past four weeks 1129 00:57:16.240 --> 00:57:17.920 with the national ads. 1130 00:57:17.920 --> 00:57:20.640 So that's why I said that was a bad idea. 1131 00:57:20.640 --> 00:57:22.360 - How many people total have been on those? 1132 00:57:22.360 --> 00:57:24.120 Like I've shown up. 1133 00:57:24.120 --> 00:57:25.200 - Zero. 1134 00:57:25.200 --> 00:57:26.440 - Oh, so no one's come to the webinar. 1135 00:57:26.440 --> 00:57:28.160 So you have four register, but then they don't show up. 1136 00:57:28.160 --> 00:57:31.160 - No, I've had four weeks of people, 1137 00:57:31.160 --> 00:57:32.600 about 20 of them. 1138 00:57:32.600 --> 00:57:34.600 So nobody showed up. 1139 00:57:34.600 --> 00:57:37.160 - So 20 register, but none showing. 1140 00:57:37.160 --> 00:57:38.440 - Yeah. 1141 00:57:38.440 --> 00:57:39.280 - Okay. 1142 00:57:39.280 --> 00:57:40.960 - That's why I cut it. 1143 00:57:40.960 --> 00:57:41.800 That's what I'm trying, 1144 00:57:41.800 --> 00:57:43.840 that's what I don't know how to be redundant 1145 00:57:43.840 --> 00:57:46.080 is like the national ad was a bad idea. 1146 00:57:46.080 --> 00:57:48.960 So I cut it to people that I actually recognized 1147 00:57:48.960 --> 00:57:50.560 their area code so that if I call them 1148 00:57:50.560 --> 00:57:51.920 and they see my zip code, they're like, 1149 00:57:51.920 --> 00:57:53.920 oh, this is a spam call. 1150 00:57:53.920 --> 00:57:56.400 - So I'm gonna try this for two weeks. 1151 00:57:56.400 --> 00:57:57.320 And if nobody does it, 1152 00:57:57.320 --> 00:57:59.000 then I'm gonna cut the free training out. 1153 00:57:59.000 --> 00:58:01.000 'Cause I was literally just cutting and pasting 1154 00:58:01.000 --> 00:58:04.400 what your guys' weekly video suggested. 1155 00:58:04.400 --> 00:58:07.440 And it's like, if you watch the week one videos, 1156 00:58:07.440 --> 00:58:12.240 the other female voice is like a little upsell 1157 00:58:12.240 --> 00:58:13.080 and all that. 1158 00:58:13.080 --> 00:58:13.920 So I was just doing all that. 1159 00:58:13.920 --> 00:58:15.360 It was like, okay, that was a fun little exercise. 1160 00:58:15.360 --> 00:58:16.440 But it's like, this is not, 1161 00:58:16.440 --> 00:58:17.800 I'm not sold out to this method. 1162 00:58:17.800 --> 00:58:20.560 I'm just trying to make it work and it's not working. 1163 00:58:20.560 --> 00:58:22.440 So you gotta try other things. 1164 00:58:22.440 --> 00:58:25.640 - Yeah, well, I mean, I pushed back on that a little bit. 1165 00:58:25.640 --> 00:58:27.320 - I hope you do. 1166 00:58:27.320 --> 00:58:29.800 - Yeah, like there's a balance. 1167 00:58:29.800 --> 00:58:32.680 There's a balance between marketing stamina 1168 00:58:32.680 --> 00:58:34.600 and you're trying tests. 1169 00:58:34.600 --> 00:58:36.400 For us to get something off the ground, 1170 00:58:36.400 --> 00:58:38.400 we're often testing a ton of stuff. 1171 00:58:38.400 --> 00:58:39.920 But then there's a point where you pivot 1172 00:58:39.920 --> 00:58:41.600 and you're just like, this format's just not working. 1173 00:58:41.600 --> 00:58:43.560 It's not the what the market wants. 1174 00:58:43.560 --> 00:58:47.840 We've tried with our thing, we've tried doing workshops, 1175 00:58:47.840 --> 00:58:49.240 a paid workshop and just not, 1176 00:58:49.240 --> 00:58:50.360 the market's just not doing it. 1177 00:58:50.360 --> 00:58:51.520 But the challenges are working. 1178 00:58:51.520 --> 00:58:55.120 We tried three or four different things that haven't worked. 1179 00:58:55.120 --> 00:58:59.720 And in those things, we've done probably 50 to 100 split tests 1180 00:58:59.720 --> 00:59:02.000 in those things to try to get them to work. 1181 00:59:02.000 --> 00:59:04.720 So I wouldn't throw it out too fast. 1182 00:59:04.720 --> 00:59:05.680 I would do it off the math. 1183 00:59:05.680 --> 00:59:07.120 I would do it off of like, 1184 00:59:07.120 --> 00:59:11.200 have we had 100 plus people try to go through this thing. 1185 00:59:11.200 --> 00:59:12.040 You know? 1186 00:59:12.040 --> 00:59:15.120 And if you had 20 people register and no one's showing up, 1187 00:59:15.120 --> 00:59:17.440 then that's the bottleneck to focus on. 1188 00:59:17.440 --> 00:59:18.960 How do we get people to show up? 1189 00:59:18.960 --> 00:59:20.800 - We'll see, that's where, 1190 00:59:20.800 --> 00:59:23.720 may I ask one question, even though we're at the top of the hour? 1191 00:59:23.720 --> 00:59:24.760 - Yeah, no, I've got time. 1192 00:59:24.760 --> 00:59:26.600 - That is confusing advice, 1193 00:59:26.600 --> 00:59:31.480 because when the philosophy is earlier is better, 1194 00:59:31.480 --> 00:59:34.040 well, the earlier error is they don't want more 1195 00:59:34.040 --> 00:59:36.440 of the problem with the tripwire. 1196 00:59:36.440 --> 00:59:38.760 So if that's really not the key problem, 1197 00:59:38.760 --> 00:59:40.560 then it's getting them to the webinar. 1198 00:59:40.560 --> 00:59:42.200 So I just actually solved that. 1199 00:59:42.200 --> 00:59:44.040 So I took the suggestions, 1200 00:59:44.040 --> 00:59:47.480 I pulled apart the offer and made it three bonuses, 1201 00:59:47.480 --> 00:59:50.680 put a value stack so that if they bought the $7 thing, 1202 00:59:50.680 --> 00:59:53.120 so that's something that's new that's being tested. 1203 00:59:53.120 --> 00:59:56.920 And then if I can't get them who are locally based 1204 00:59:56.920 --> 00:59:59.800 to show up to a webinar, then, you know, 1205 01:00:04.440 --> 01:00:10.200 the next stage, which is the webinar to introduce the challenge method and the like the extended 1206 01:00:10.200 --> 01:00:13.320 experience. Which one would you suggest to be more focused on? 1207 01:00:13.320 --> 01:00:19.020 Yeah, it's either it's it's well, yeah, it's not always earlier is better because it could 1208 01:00:19.020 --> 01:00:27.900 be the totally wrong thing. So that's so earlier is the better is the best place to focus to 1209 01:00:27.900 --> 01:00:33.220 unbottle next something. But sometimes the idea is completely off. And sometimes like we just 1210 01:00:33.220 --> 01:00:37.680 like people just don't want to come to a webinar on the topic. And so we got to try the topic 1211 01:00:37.680 --> 01:00:44.320 a lot and try reskinning it. Like with our AI thing, we had to try a lot of different 1212 01:00:44.320 --> 01:00:48.780 angles. We did a marketing workshop. We did a AI social media thing. And none of those 1213 01:00:48.780 --> 01:00:53.940 really hit until we kind of tried to we hit a language that worked. But that's all like 1214 01:00:53.940 --> 01:01:00.100 testing that front end thing. So I always look at okay, the lead magnet is getting opt-ins 1215 01:01:00.100 --> 01:01:07.020 on the lead magnet, right? Well, to be determined because I just changed the geotax seven days 1216 01:01:07.020 --> 01:01:15.860 ago. So you're like you changed the the location, right? Yeah, yeah. Okay, I specifically cut 1217 01:01:15.860 --> 01:01:22.420 it to Southern California. Yeah, yeah, it was a dumb idea making it national. Okay, yeah. 1218 01:01:22.420 --> 01:01:26.340 So you are targeting Southern California? Are you saying anything in the ad about being 1219 01:01:26.340 --> 01:01:32.740 in Southern California? Yeah, the yeah, the aggressiveness is a three hour photo photography 1220 01:01:32.740 --> 01:01:38.620 session is 2500 bucks. Yeah, here we're giving it to you for 200. And you can learn it on 1221 01:01:38.620 --> 01:01:43.340 your own like I'm attacking those type of market things. Okay, if they don't show up, 1222 01:01:43.340 --> 01:01:48.140 I can't build that trust. And I can't send them 100 emails to do it. I've already got 1223 01:01:48.140 --> 01:01:52.740 other things hitting them about reminders and stuff like that. So it's like that even balance. 1224 01:01:52.740 --> 01:01:59.540 But yeah, that's the mechanism of argument is you pick you or people can't afford photography 1225 01:01:59.540 --> 01:02:05.980 sessions. So here's how to do it for yourself. I mean, that's honestly to me the first time 1226 01:02:05.980 --> 01:02:11.340 I've heard you say that language because what I've heard you say is husbands help your wives 1227 01:02:11.340 --> 01:02:17.140 feel better. But now it's like save money on photography is the angle. Is that a new 1228 01:02:17.140 --> 01:02:26.460 angle you're trying? Okay. So if you go through your product flow map, okay, to click on an 1229 01:02:26.460 --> 01:02:35.620 ad. Yeah, husbands help her feel seen. Oh, boom. I don't know how to do that. Next phase. 1230 01:02:35.620 --> 01:02:42.340 Oh, I don't know how to stay patient. Here's the guide. Next phase. You're here. You're 1231 01:02:42.340 --> 01:02:47.220 interested. Well, you've ruined date nights spending 200 bucks on silence because you didn't 1232 01:02:47.220 --> 01:02:51.900 want to take a photo or you've paid 2,500 bucks for a photography session and wrote it 1233 01:02:51.900 --> 01:02:55.900 because of it. Boom. That's the next thing. So like there's aggressive techniques and 1234 01:02:55.900 --> 01:03:00.420 all of it. But I I'm not rude up front. It's I'm touching it at different points. I just 1235 01:03:00.420 --> 01:03:05.820 haven't had an opportunity to test it. That's why I wanted to give it a full two week run. 1236 01:03:05.820 --> 01:03:11.740 More local, healthy time zone. So again, tomorrow out of the four people, they may show up. 1237 01:03:11.740 --> 01:03:17.540 I know you said 10%. So maybe one or two. That's fine. So it's just still trying proof of 1238 01:03:17.540 --> 01:03:23.460 concept that like, yeah, I have all of those aggressive things at each stage to do that. 1239 01:03:23.460 --> 01:03:28.340 Like, oh, that's true. I do spend this much and it's a bad experience. Well, I could try 1240 01:03:28.340 --> 01:03:32.260 this and that's all I have. So but yeah, that's the different languages. My marketing brain 1241 01:03:32.260 --> 01:03:36.860 is kind of going off when you say save money. Because like, I don't buy you guys too. But 1242 01:03:36.860 --> 01:03:43.460 like, okay, so this is the thing about the average man. Okay. We don't want to admit 1243 01:03:43.460 --> 01:03:47.980 that we're wrong. We don't ask for help. And showing up on a zoom call for someone to 1244 01:03:47.980 --> 01:03:52.140 tell me that I need help with something. It's like, it's very unique. Like me and you, 1245 01:03:52.140 --> 01:03:58.700 we know, like we're, we're healthy, healed. I think I so too, we get counseling. We, you 1246 01:03:58.700 --> 01:04:02.740 know, but the average guy does not want to do that. So, you know, Russell Brunson will 1247 01:04:02.740 --> 01:04:07.380 say don't sell an improvement offer. Sell an opportunity, right? And the extreme example 1248 01:04:07.380 --> 01:04:13.500 that is like, like, I'm going to use the pornography example. Okay. So men, are you struggling 1249 01:04:13.500 --> 01:04:16.660 with pornography? Come to this webinar, we're going to help you. No one's coming to that 1250 01:04:16.660 --> 01:04:22.060 webinar, right? Men, do you want to have a better sex life? Come to this webinar. Men 1251 01:04:22.060 --> 01:04:26.700 are coming to that webinar, right? I'm selling the same product. I'm going to help men get 1252 01:04:26.700 --> 01:04:32.100 free of pornography addiction. But one is an opportunity and one is a improvement. And 1253 01:04:32.100 --> 01:04:35.980 I think you're selling an improvement right now. And the opportunity that I just 1254 01:04:35.980 --> 01:04:40.580 heard you say, I think it's sexier. Like it's basically like, save money on 1255 01:04:40.580 --> 01:04:46.060 photography and also help your wife feel better. And also, like, I think there's an 1256 01:04:46.060 --> 01:04:50.780 opportunity. The hook is stronger. Yeah. The hook is every, every date night deserves 1257 01:04:50.780 --> 01:04:55.540 a happy ending. But it's supposed to be about the photo. So like, I have some of 1258 01:04:55.540 --> 01:04:59.620 those things to like land it. Yeah. Again, I just haven't had any shots on 1259 01:05:03.800 --> 01:05:05.680 So you build like these big, complex things. 1260 01:05:05.680 --> 01:05:09.120 But I feel like it's almost like you have to just be dumber for a second. 1261 01:05:09.120 --> 01:05:14.560 So they call this a, you know, the dumb maxing or something. 1262 01:05:14.560 --> 01:05:18.560 So you have to, like, cause you're like, I said, you, like you, you could build 1263 01:05:18.560 --> 01:05:22.600 like this 10 step process, but I feel like you might feel there's a skip 10 steps 1264 01:05:22.600 --> 01:05:28.080 and go right to that end thing possibly and almost like bundle these things together. 1265 01:05:28.080 --> 01:05:31.160 Cause I think it's like, I want to sell this and then sell that and then sell this 1266 01:05:31.160 --> 01:05:32.960 and then so that and they're all leading. 1267 01:05:32.960 --> 01:05:36.040 But then the funnels fatigue and people are falling off. 1268 01:05:36.040 --> 01:05:42.680 So I'm wondering if you just take them straight to the result, um, the back end thing. 1269 01:05:42.680 --> 01:05:44.800 Like, which is the challenge. 1270 01:05:44.800 --> 01:05:48.440 It's the seven day challenge for one 95. 1271 01:05:48.440 --> 01:05:54.560 Maybe I misunderstood this week's videos then because all it is is about 1272 01:05:54.640 --> 01:05:57.840 flow charts and taking them down through every stage of the funnel. 1273 01:05:57.840 --> 01:06:01.960 It's like, so I did those things to make sure it's comprehensive. 1274 01:06:01.960 --> 01:06:07.080 So I feel like I'm just regurgitating what was asked of us to try to implement 1275 01:06:07.080 --> 01:06:08.640 through the recordings for the week. 1276 01:06:08.640 --> 01:06:11.360 But I hear, I hear your feedback. 1277 01:06:11.360 --> 01:06:13.600 I'm grateful for that, for the eye on it. 1278 01:06:13.600 --> 01:06:14.720 Yeah. 1279 01:06:14.720 --> 01:06:18.240 The funnel week is really just to, again, some people are really familiar with this stuff. 1280 01:06:18.240 --> 01:06:22.320 Some people are new to it, but really we want you to catch the concepts. 1281 01:06:22.320 --> 01:06:25.200 And, and, but sometimes we do overcomplicate it. 1282 01:06:25.200 --> 01:06:28.960 And I'm, I'm just wondering if there's, it is so many steps. 1283 01:06:28.960 --> 01:06:33.840 And I think you're going to use those steps in different like places of the customer journey. 1284 01:06:33.840 --> 01:06:39.000 I'm wondering if like, I'm imagining almost your funnel is like, it's two funnels where it's like, 1285 01:06:39.000 --> 01:06:42.760 I'm going to take a swing for a home run over here first. 1286 01:06:42.760 --> 01:06:45.720 And then if they don't, if I don't hit a home run, then I'm going to put them 1287 01:06:45.720 --> 01:06:48.680 in this big old long sequence that's nurturing them and sending them all these 1288 01:06:48.680 --> 01:06:50.320 different angles and all the stuff you build. 1289 01:06:50.680 --> 01:06:52.480 So I don't think any of that stuff goes to waste. 1290 01:06:52.480 --> 01:06:55.200 I'm just like wondering what would be the angle to like. 1291 01:06:55.200 --> 01:06:58.960 Come to this, let's see, is it a webinar? 1292 01:06:58.960 --> 01:07:02.920 I'm also always like for format to it could be just like, here's this guy 1293 01:07:02.920 --> 01:07:08.280 on how to save X, Y, Z dollars on, you know, your next photography session. 1294 01:07:08.280 --> 01:07:11.680 It's on the sales page, by the way, that language is. 1295 01:07:11.680 --> 01:07:14.120 Yeah, don't let your brain go on the hamster world too hard. 1296 01:07:14.120 --> 01:07:17.160 It's, it's very like dot, dot, dot, dot. 1297 01:07:17.160 --> 01:07:19.400 And that's for the 195 thing. 1298 01:07:19.960 --> 01:07:23.920 Well, that's if they, if they want the upsell, but see, let me see that page. 1299 01:07:23.920 --> 01:07:24.840 Let me see that page. 1300 01:07:24.840 --> 01:07:27.640 I mean, I probably have it up in one of my 1000 tabs. 1301 01:07:27.640 --> 01:07:33.360 Cause I feel like we are really close to something, but gone in circles. 1302 01:07:33.360 --> 01:07:36.960 And I hear the frustration because it is, this is the super fresh. 1303 01:07:36.960 --> 01:07:41.560 No, I'm trying to come across by not insulting your wisdom by trying to 1304 01:07:41.560 --> 01:07:44.560 understand what you're saying so that I can just do the next thing that you ask. 1305 01:07:44.560 --> 01:07:46.640 Yeah, go through. 1306 01:07:46.640 --> 01:07:48.360 So you're in the, your tabs are in the middle. 1307 01:07:48.720 --> 01:07:51.840 So this is the first, this is the first page of the sales funnel. 1308 01:07:51.840 --> 01:07:54.640 So that's one by five, the one before it. 1309 01:07:54.640 --> 01:07:55.320 Okay. 1310 01:07:55.320 --> 01:07:55.960 That's the sale. 1311 01:07:55.960 --> 01:07:58.440 And then when you click the button, that's the registration form. 1312 01:07:58.440 --> 01:07:59.280 Okay. 1313 01:07:59.280 --> 01:08:02.160 And then when you click that, go to the next tab over. 1314 01:08:02.160 --> 01:08:04.880 So don't let us end after seven days. 1315 01:08:04.880 --> 01:08:06.560 No, you went too fast. 1316 01:08:06.560 --> 01:08:09.640 Go back a tab. 1317 01:08:09.640 --> 01:08:10.040 This one. 1318 01:08:10.040 --> 01:08:10.520 Yeah. 1319 01:08:10.520 --> 01:08:15.680 Don't let, so it sales page registration, or sorry, confirmation page. 1320 01:08:15.680 --> 01:08:18.680 This one is an upsell page, the one that's right next. 1321 01:08:18.680 --> 01:08:21.200 To it right to the right on your tab list. 1322 01:08:21.200 --> 01:08:21.840 This one. 1323 01:08:21.840 --> 01:08:22.520 Yeah. 1324 01:08:22.520 --> 01:08:24.520 Don't let us stop after seven days. 1325 01:08:24.520 --> 01:08:25.920 This is a VIP upsell. 1326 01:08:25.920 --> 01:08:28.600 And this is where it's like, hey, we do this, this, this, and this. 1327 01:08:28.600 --> 01:08:33.800 And this is like, if you start to see like all of the elements of having 1328 01:08:33.800 --> 01:08:35.200 quarterly experiences. 1329 01:08:35.200 --> 01:08:35.960 Yeah. 1330 01:08:35.960 --> 01:08:38.960 But anyways, if you just scroll down a little bit, there's a value stack and 1331 01:08:38.960 --> 01:08:42.680 they can see like the comparison of you can pay somebody to come take photos 1332 01:08:42.680 --> 01:08:46.240 of you once for three hours, or you can come and learn it all. 1333 01:08:46.240 --> 01:08:47.319 It's up to you. 1334 01:08:47.319 --> 01:09:00.319 And as this page here is just an opt in, or this goes right to that sales page. 1335 01:09:00.319 --> 01:09:00.520 Okay. 1336 01:09:00.520 --> 01:09:01.800 It goes right to the sales page. 1337 01:09:01.800 --> 01:09:02.880 Mm hmm. 1338 01:09:02.880 --> 01:09:29.920 Yeah, I wonder if if we could go, you could go again, add to this is going to be 1339 01:09:29.920 --> 01:09:34.120 hard and from going from ads straight to this, it's going to be tricky. 1340 01:09:34.120 --> 01:09:37.040 But there's got to be something that gets them here. 1341 01:09:37.040 --> 01:09:40.760 Well, that was why if I cut out the webinar training and I did a 15 minute 1342 01:09:40.760 --> 01:09:46.399 VSL, it's a little bit easier to go from ad VSL to a, to a sell. 1343 01:09:46.399 --> 01:09:50.800 Yeah, but I'm not ready to try that yet because I don't even know if the webinar 1344 01:09:50.800 --> 01:09:55.240 will work if I was just, and also abroad, I can't call people through the standard 1345 01:09:55.240 --> 01:09:56.720 workday because it's in the middle of the night. 1346 01:09:56.720 --> 01:09:58.400 I don't get back to the four weeks. 1347 01:09:58.680 --> 01:09:59.820 So I'm just trying to like. 1348 01:10:04.960 --> 01:10:11.040 what the real experience is going to. Yeah. Yeah. I like, I like the VSL idea. I think it just, 1349 01:10:11.040 --> 01:10:15.840 it's going to be about nailing the messaging. And when I do scroll through this, I am feeling like 1350 01:10:15.840 --> 01:10:23.280 it does make me like, again, if I'm selling to men, it feels like I'm having to kind of admit 1351 01:10:23.280 --> 01:10:29.200 like defeat, you know, which doesn't feel great. Where I'm like, I wonder if you could position it 1352 01:10:29.200 --> 01:10:35.360 around, like, all that. No, I'm going to sell it to ladies. No, I want to sell it to ladies. Oh, 1353 01:10:35.360 --> 01:10:39.680 so they're buying it for that's the no, this, that's the thing is like, all the things you're saying, 1354 01:10:39.680 --> 01:10:44.720 I know, like, I already know this from like the, the business coaching that I offer. So like, 1355 01:10:44.720 --> 01:10:48.720 this stuff is, it's marketed to men, but really, no, it's like, Hey, ladies, your mind didn't buy 1356 01:10:48.720 --> 01:10:52.880 this, buy this for him because you want better pictures. Like, there's things that you can 1357 01:10:52.880 --> 01:10:59.120 spend off and try through like, but I mean, I, I, again, this is so far downwind. That's why I 1358 01:10:59.120 --> 01:11:03.280 don't spend very much time on our calls with this stuff. Yeah. Yeah. Okay. 1359 01:11:03.280 --> 01:11:08.320 I think that you got to define who this is for. Like, if you're going to make it for women, 1360 01:11:08.320 --> 01:11:12.640 it needs to be for women. Instead of become who they want, it's got to talk to them. If it's for 1361 01:11:12.640 --> 01:11:17.120 men, it's got to talk to men. You might have two different pages, but I could see, I could see a 1362 01:11:17.120 --> 01:11:21.840 VSL talking to both being like, Hey, here's the problem I see. Here's what's going on. Here's 1363 01:11:21.840 --> 01:11:28.000 my beliefs on this thing. And use our VSL tool writer to write it. But I think like, if you can go 1364 01:11:28.000 --> 01:11:31.920 after the savings thing, you can go after the marriage connection thing, you can go after like, 1365 01:11:31.920 --> 01:11:39.840 the memories thing, I think it'll, it'll, it'll be a stronger angle than like the. 1366 01:11:39.840 --> 01:11:47.040 Then this, you know, I think, yeah. 1367 01:11:53.440 --> 01:11:59.040 Have you seen like, have you funnel hacked any of the like people selling iPhone photography 1368 01:11:59.040 --> 01:12:04.160 courses? Because there are a couple people, like that's like, again, this is a different angle on 1369 01:12:04.160 --> 01:12:12.160 that. It's a marriage connection angle. But it'd be interesting to see what language they're using 1370 01:12:12.160 --> 01:12:16.480 on some of those. That is like something that's proven and working, you know, 1371 01:12:18.320 --> 01:12:23.840 noted, I mean, yeah, sure, I can try. No, there's one big guy. I get his ads here and there. I mean, 1372 01:12:23.840 --> 01:12:29.360 I don't think is on his target market, but I've seen it. And it, I mean, they're doing big numbers 1373 01:12:29.360 --> 01:12:34.960 on an iPhone, basically photography course. I would try to find something that is like this 1374 01:12:34.960 --> 01:12:41.760 kind of smartphone skill angle. And then take that language, take their ads basically, but then 1375 01:12:41.760 --> 01:12:46.160 reframe it around marriage connection, you know, because I think that's the heart of why you're 1376 01:12:46.160 --> 01:12:50.800 doing this. You got a heart for marriage, you got a heart for men and helping them improve, but then 1377 01:12:50.800 --> 01:12:57.440 doing it from a like, it's a valuable skill. You're saving money. It's improving the marriage as 1378 01:12:57.440 --> 01:13:02.160 all the opportunities and less of the improvements. I think that'll help just with the positioning 1379 01:13:02.160 --> 01:13:09.520 throughout the whole thing. Yeah. Thank you. Sorry, man. I'm sorry, you're feeling frustrated. I know 1380 01:13:09.520 --> 01:13:17.840 how it is because I mean, we've had stuff that just the frustration only lies in seeing too far ahead 1381 01:13:17.840 --> 01:13:24.320 and staying present with the current issue. Yeah. But no, it's, I don't expect you guys to solve 1382 01:13:24.320 --> 01:13:29.600 the problem. I appreciate your guys's insight for suggestions and pivots. So yeah, I wish somebody 1383 01:13:29.600 --> 01:13:33.600 would have been able to point out, Hey, Josh, you have an 8 p.m. thing for people on the East Coast 1384 01:13:33.600 --> 01:13:38.000 at 11 at night. That was a stupid idea. Thankfully, I recognized it early enough to try something 1385 01:13:38.000 --> 01:13:45.200 different than that, you know, quit. So yeah, no, but thank you. Well, or this, the webinar you have 1386 01:13:45.200 --> 01:13:53.280 coming up, you have four people registered, right? Is that what you said? Yeah. If you had to like 1387 01:13:53.280 --> 01:13:59.440 your life dependent on it, get them to show up for the webinar. What would you do differently? 1388 01:13:59.440 --> 01:14:06.320 Nothing. Because I just did a massive change seven days ago. So I don't even know if it worked. 1389 01:14:06.320 --> 01:14:10.080 So the emails are like, there's emails going out. Emails are different. 1390 01:14:10.080 --> 01:14:13.520 No, I got a, I got 180 people. 1391 01:14:13.520 --> 01:14:20.880 Yeah. For the initial ad that week one, we all tried. Yeah. Zero. We're in California. 1392 01:14:20.880 --> 01:14:26.800 Okay. Yeah. So it didn't, it's a disconnect. If I'm in Tennessee, if I'm in Florida, 1393 01:14:26.800 --> 01:14:30.640 if I'm in Pennsylvania and it's 8 p.m. Pacific, I immediately don't care. 1394 01:14:30.640 --> 01:14:35.520 Because it's too late. Yeah. So I was like, Oh, that makes sense because I just looked at all 1395 01:14:35.520 --> 01:14:41.120 the zip codes. I'm like, I'm going to call these people. It doesn't matter. Yeah. Yeah. So that was, 1396 01:14:41.120 --> 01:14:46.320 that's the first thing is, okay, I'm going to narrow it down. My lead cost went from two dollars 1397 01:14:46.320 --> 01:14:54.320 to six dollars. So I only got 20 people. I paid twice as much. Yeah, but I have a 25% conversion rate 1398 01:14:54.320 --> 01:14:59.200 on people showing up registering for the webinar. And the first time to see if it's going to work is 1399 01:15:01.620 --> 01:15:02.620 Okay. 1400 01:15:02.620 --> 01:15:06.480 But for the past four weeks, I've had zero people show up, but I've had five or six people 1401 01:15:06.480 --> 01:15:07.480 register a week. 1402 01:15:07.480 --> 01:15:08.480 Okay. 1403 01:15:08.480 --> 01:15:09.480 So that was the split. 1404 01:15:09.480 --> 01:15:10.480 It was okay. 1405 01:15:10.480 --> 01:15:11.480 People are registering. 1406 01:15:11.480 --> 01:15:12.480 They're not showing up. 1407 01:15:12.480 --> 01:15:13.680 It's got to be the time. 1408 01:15:13.680 --> 01:15:17.480 So I'll change the location and I'll try this a couple of times. 1409 01:15:17.480 --> 01:15:22.040 If people still aren't showing up, then I probably need a VSL or I need to try something 1410 01:15:22.040 --> 01:15:23.040 different. 1411 01:15:23.040 --> 01:15:26.800 So that's like the linear, like troubleshooting that model sets that I'm going at. 1412 01:15:26.800 --> 01:15:31.360 Could be the time, no one shows up, it could be the angle or the webinar, it could be the 1413 01:15:31.360 --> 01:15:32.360 topic. 1414 01:15:32.360 --> 01:15:37.080 Like I said, like I did the same challenge this week or yeah, this week is last week, 1415 01:15:37.080 --> 01:15:43.240 but we just changed the angle and I mean four times as many people showed up. 1416 01:15:43.240 --> 01:15:48.000 So that's what I'm thinking like, like, if you think about these four people, is there 1417 01:15:48.000 --> 01:15:53.520 anything you could do to like incentivize them to come, you know, like, um, and they 1418 01:15:53.520 --> 01:15:56.120 already get, they already get a one hour text. 1419 01:15:56.120 --> 01:16:00.400 They get a 15 minute reminder short of picking up the phone five minutes before and say, 1420 01:16:00.400 --> 01:16:01.560 are you coming? 1421 01:16:01.560 --> 01:16:03.160 Uh, here's $5 off. 1422 01:16:03.160 --> 01:16:05.160 Like I haven't asked them for any money yet. 1423 01:16:05.160 --> 01:16:07.680 Like I can give them the $7 guide. 1424 01:16:07.680 --> 01:16:13.240 Like right now, I just want to see if these, these California people even show up. 1425 01:16:13.240 --> 01:16:14.440 Could you text them? 1426 01:16:14.440 --> 01:16:15.440 Yeah. 1427 01:16:15.440 --> 01:16:18.480 I've got that integration tool going through rain flow. 1428 01:16:18.480 --> 01:16:19.480 They get emails. 1429 01:16:19.480 --> 01:16:20.480 They get texts. 1430 01:16:20.480 --> 01:16:21.480 Yeah. 1431 01:16:21.480 --> 01:16:23.840 What about texting from your personal number? 1432 01:16:23.840 --> 01:16:25.960 No, I'm not doing that. 1433 01:16:25.960 --> 01:16:32.560 I do it all the time because like just a blue text, you know, my iPhone, blue text go away 1434 01:16:32.560 --> 01:16:34.120 further than green text. 1435 01:16:34.120 --> 01:16:39.680 So hey, I know this is kind of random, but yeah, yeah, I got this thing coming up. 1436 01:16:39.680 --> 01:16:41.600 Uh, and I only had a handful of people registered. 1437 01:16:41.600 --> 01:16:42.800 I'm still going to totally run it. 1438 01:16:42.800 --> 01:16:46.760 If you're coming, I just want to see if you're coming, you know, and it's like, I mean, no 1439 01:16:46.760 --> 01:16:49.560 one's going to spam you or do anything crazy, but I'll do that. 1440 01:16:49.560 --> 01:16:53.640 Sometimes I'll send people a voice message, just feels very human and just, uh, we'll 1441 01:16:53.640 --> 01:16:55.520 even have people do that before sales calls. 1442 01:16:55.520 --> 01:16:58.440 We'll have a human sometimes call them and be like, Hey, I just want to see if you're 1443 01:16:58.440 --> 01:17:01.840 coming to the sales call because people just, especially free stuff. 1444 01:17:01.840 --> 01:17:05.280 They just, they don't care and they, they've honestly most of them have forgotten about 1445 01:17:05.280 --> 01:17:09.280 it at this point, even with all the reminders. 1446 01:17:09.280 --> 01:17:13.400 And so I don't know, it's, it's kind of a crazy idea, but I just, I want to see if we 1447 01:17:13.400 --> 01:17:17.640 can get you people in the room, you know, because you basically are, you basically have 1448 01:17:17.640 --> 01:17:24.280 a data kind of like black hole, we don't even know like if people like this thing yet because 1449 01:17:24.280 --> 01:17:26.120 we haven't even talked to people about it yet. 1450 01:17:26.120 --> 01:17:30.200 So yeah, if I didn't have an eight hour time difference, I would be calling as soon as we 1451 01:17:30.200 --> 01:17:33.520 got off these webinars, but it's like literally it's 10 30 at night. 1452 01:17:33.520 --> 01:17:36.160 I have to get up at four AM like to do the webinar. 1453 01:17:36.160 --> 01:17:40.520 So like there's just, I'm just overcoming certain hurdles that I'm just not letting you 1454 01:17:40.520 --> 01:17:41.520 come mountains. 1455 01:17:41.520 --> 01:17:44.500 They're just little moles that eventually I'll figure this out in a couple of months, 1456 01:17:44.500 --> 01:17:47.560 like I'm not, it doesn't matter if it doesn't work this week, but I'm going to try it. 1457 01:17:47.560 --> 01:17:50.060 I think, I think it's going to work, but I think that every week. 1458 01:17:50.060 --> 01:17:55.620 So yeah, I know it's just discouraging when it's just like every time I've been, I've 1459 01:17:55.620 --> 01:17:57.920 gotten really good with rejection and sales. 1460 01:17:57.920 --> 01:17:58.920 Yeah. 1461 01:17:58.920 --> 01:17:59.920 Yeah. 1462 01:17:59.920 --> 01:18:00.920 Well do what you can. 1463 01:18:00.920 --> 01:18:04.360 Like I said, in the early times when there's not, I mean, people will do crazy stuff like 1464 01:18:04.360 --> 01:18:05.360 that. 1465 01:18:05.360 --> 01:18:06.360 I'll just text them off. 1466 01:18:06.360 --> 01:18:07.360 And I'm a voice message. 1467 01:18:07.360 --> 01:18:08.360 I do. 1468 01:18:08.360 --> 01:18:09.360 Yeah. 1469 01:18:09.360 --> 01:18:10.360 I'll call them. 1470 01:18:10.360 --> 01:18:13.720 Because then if you're just not responding, you're like, okay, maybe the angle's off. 1471 01:18:13.720 --> 01:18:18.360 Maybe I just need to try a different angle of some sort that is different. 1472 01:18:18.360 --> 01:18:19.360 It's different. 1473 01:18:19.360 --> 01:18:21.480 It could be the same content, but it's just a different angle. 1474 01:18:21.480 --> 01:18:22.480 Yeah. 1475 01:18:22.480 --> 01:18:25.560 That's the one where it was every date and I deserves a happy ending. 1476 01:18:25.560 --> 01:18:29.360 Like I'm, I know a man is going to know what that means, but I also know what it'll say 1477 01:18:29.360 --> 01:18:30.360 to a woman. 1478 01:18:30.360 --> 01:18:32.520 So it's like, it's a good play on words. 1479 01:18:32.520 --> 01:18:34.320 So like I do have some things backed up. 1480 01:18:34.320 --> 01:18:38.360 Again, I just don't want to be changing something every, every few days because then 1481 01:18:38.360 --> 01:18:40.520 I don't remember what I'm doing and where I'm going. 1482 01:18:40.520 --> 01:18:41.520 So yeah. 1483 01:18:41.520 --> 01:18:42.520 Yeah. 1484 01:18:42.520 --> 01:18:43.520 Cool. 1485 01:18:43.520 --> 01:18:44.520 That's it. 1486 01:18:44.520 --> 01:18:45.520 And the extra time. 1487 01:18:45.520 --> 01:18:46.520 Yeah, of course. 1488 01:18:46.520 --> 01:18:50.280 I said, I know we didn't get to you, but I do have time if you want to hop into yours. 1489 01:18:50.280 --> 01:18:54.000 If everyone else got to go, I know you guys pressed around being polite, but if you guys 1490 01:18:54.000 --> 01:18:56.960 got to go all good, but I can spend some time at the if you want. 1491 01:18:56.960 --> 01:18:57.960 Yeah. 1492 01:18:57.960 --> 01:18:58.960 Sweet. 1493 01:18:58.960 --> 01:18:59.960 No, thanks so much. 1494 01:18:59.960 --> 01:19:04.480 I mean, this has been, yeah, super good and rebranding, refocusing, panties, you know, 1495 01:19:04.480 --> 01:19:05.480 stuff. 1496 01:19:05.480 --> 01:19:06.480 So thank you. 1497 01:19:06.480 --> 01:19:11.240 But yeah, I do have probably like 15 more minutes here, but yeah, for me, I think I'm 1498 01:19:11.240 --> 01:19:15.880 in that frustrating place too, where it's kind of like, I think I'm at a point. 1499 01:19:15.880 --> 01:19:22.040 So I said, don't probably 50 text my warm market with my offer, like, Hey, six weeks 1500 01:19:22.040 --> 01:19:27.440 of personalized coaching from me, you know, helping you overcome being stuck in your relationship 1501 01:19:27.440 --> 01:19:34.600 with calm, you know, bettering your connection with him as well as yourself and kind of using 1502 01:19:34.600 --> 01:19:40.120 that, like what I call it was like joy rewired coaching, you know, just helping them step 1503 01:19:40.120 --> 01:19:42.920 in the door. 1504 01:19:42.920 --> 01:19:47.880 I got some data, good data, you know, some people were like, man, I'm not going to pay 1505 01:19:47.880 --> 01:19:50.920 because the way that I sent it out was like, Hey, are you interested? 1506 01:19:50.920 --> 01:19:53.280 Kind of one of the scripts that you had recommended. 1507 01:19:53.280 --> 01:19:54.280 Yeah. 1508 01:19:54.280 --> 01:19:55.280 Yeah. 1509 01:19:55.280 --> 01:19:56.280 Not a lot of responses. 1510 01:19:56.280 --> 01:19:58.280 Like I was like, I'm just going to step out. 1511 01:19:58.280 --> 01:20:00.000 So then I sent them. 1512 01:20:05.000 --> 01:20:10.840 testers. So I send them a Google Doc just cause I was like, man, I got to go quick. And 1513 01:20:10.840 --> 01:20:17.920 you know, it was a 297 offer to hook everything in the Google Doc, you know, who it's for 1514 01:20:17.920 --> 01:20:26.000 who's not for the offer stack six weeks of coaching with me. One to one, two one to one 1515 01:20:26.000 --> 01:20:32.640 sessions with me throughout that six weeks, um, you get messaging, you know, access to 1516 01:20:32.640 --> 01:20:37.560 me like the reports, memos, stuff like that. If you need encouragement. And then also, 1517 01:20:37.560 --> 01:20:43.440 um, you get like a daily kind of like what Tammy's doing with, you know, devotional kind 1518 01:20:43.440 --> 01:20:50.720 of, you know, devotional to line up with the topics that we talked about. So a lot of 1519 01:20:50.720 --> 01:20:57.200 the data came back, I was like, Hey, I don't want to pay 297 for a Bible study. You know, 1520 01:20:57.200 --> 01:21:01.240 it's like, well, okay, that's a little angle that, you know, it's not a Bible study. I 1521 01:21:01.240 --> 01:21:06.760 know, you know, this is an understanding how it comes off that way. Yeah. And a lot of 1522 01:21:06.760 --> 01:21:10.720 these people, I'm like, I probably don't even want to work with. Like I probably wouldn't 1523 01:21:10.720 --> 01:21:16.080 work with you. I just need to get the reps and the data. So it was good in the sense of 1524 01:21:16.080 --> 01:21:21.880 like some, some guys I had worked with for free offline, you know, I was in full time 1525 01:21:21.880 --> 01:21:27.400 ministry and working with, like, it was, it was free basically. You know, and so now 1526 01:21:27.400 --> 01:21:32.600 it's like, oh, like, I know I can call it at any point, you know, now and still kind of 1527 01:21:32.600 --> 01:21:37.040 get this help. So yeah, yeah, a lot of them just kind of, they were like, Hey, I'm all 1528 01:21:37.040 --> 01:21:43.040 in. I sent the price. That's like, Oh, I'm not, I'm not. Yeah. So that was kind of like 1529 01:21:43.040 --> 01:21:47.120 the two camps that I got was the price on the document or they had to kind of respond 1530 01:21:47.120 --> 01:21:52.080 that you told the price. Yeah. So the price is in the document. Okay. Yeah. Just try to 1531 01:21:52.080 --> 01:21:59.400 include everything in there. Yeah. But yeah, I think even through it learning, you know, 1532 01:21:59.400 --> 01:22:04.480 myself, it's like, man, I can really help men overcome performance and like their performance 1533 01:22:04.480 --> 01:22:10.720 base identity. As far as like, you know, me being a former athlete, college athlete, and 1534 01:22:10.720 --> 01:22:17.080 then you get saved and you come into a relationship with God with the same performance mentality. 1535 01:22:17.080 --> 01:22:24.080 So I, yeah, I like the coaching that you gave them to think about different ways to kind 1536 01:22:24.080 --> 01:22:29.680 of rebrand. I was thinking about actually doing something, you know, at the top of that you 1537 01:22:29.680 --> 01:22:35.720 brought up on the pornography, like just, yeah, how many people like, how many people responded 1538 01:22:35.720 --> 01:22:41.200 I'm interested or like, they said they're interested, but it was just the price basically was kind 1539 01:22:41.200 --> 01:22:48.960 of the the first. Yeah. Well, I would say, yeah. One thing you could try again, it's, 1540 01:22:48.960 --> 01:22:52.000 it's all about like, okay, how do we get to the next step? How do you get to the next 1541 01:22:52.000 --> 01:22:56.840 step? And it might be a true financial objection for people. Or it could be a value thing when 1542 01:22:56.840 --> 01:23:00.280 they're just like, again, in their mind, they're like, this is a Bible study. I don't pay for 1543 01:23:00.280 --> 01:23:06.440 studies. Like it could be a framing thing. Yeah, you could test like, so to test, like, let's 1544 01:23:06.440 --> 01:23:12.160 just see if even the offer is good, you could basically go back to the 12 people like, hey, 1545 01:23:12.160 --> 01:23:15.960 I'm putting together a group of, instead of doing one on one for this price, I'm going 1546 01:23:15.960 --> 01:23:21.360 to be putting together a group of 12 guys that's going to go together through a thing. 1547 01:23:21.360 --> 01:23:27.080 And I'm going to do it for, you know, basically for free for a certain amount of time. And 1548 01:23:27.080 --> 01:23:29.680 if people want to go further with me at that point, they can. Are you interested in joining 1549 01:23:29.680 --> 01:23:34.000 the group? You know, so basically offer like, it's like a week or like a 14 day thing, 1550 01:23:34.000 --> 01:23:39.840 like don't give people 90 days or something, but take them through basically the process 1551 01:23:39.840 --> 01:23:43.600 that you have mapped out and be like, hey, I'm just trying to get case studies. Like, 1552 01:23:43.600 --> 01:23:47.400 you could even frame it that way. Like I'm, I'm, I'm launching this business. You guys, 1553 01:23:47.400 --> 01:23:52.640 you saw the saying and hey, your friend, would you be open and go into a couple weeks, you 1554 01:23:52.640 --> 01:23:57.600 know, of it and give me a testimonial and exchange for test right now, I'll give you 1555 01:23:57.600 --> 01:24:02.440 actions for free basically for, for two weeks or for month or whatever. And then if everyone's 1556 01:24:02.440 --> 01:24:07.000 like, no, man, I'm busy, like, then you're like, ah, dang it, it was the offer, you know, 1557 01:24:07.000 --> 01:24:11.760 it was like, they didn't actually want the thing, you know. And it could just be the 1558 01:24:11.760 --> 01:24:15.680 wrong person, but that could be good feedback too. But if you have people being like, oh, 1559 01:24:15.680 --> 01:24:19.920 dude, awesome, let's go. Then you're like, okay, then the offer is like, good, it's just 1560 01:24:19.920 --> 01:24:24.240 maybe it's a pricing objection or something. And then you warm those people up and now 1561 01:24:24.240 --> 01:24:28.880 they're feeling some of the benefits and the results of actually digging into this stuff. 1562 01:24:28.880 --> 01:24:34.520 And then you remake the offer again at that point, you're like, hey, we can keep going, 1563 01:24:34.520 --> 01:24:39.520 I'll give you case study pricing half off, like keep giving the testimonials. That can 1564 01:24:39.520 --> 01:24:43.920 be we had, we've had a couple clients do that where they were trying to go straight to a 1565 01:24:43.920 --> 01:24:48.160 paid offer, like a fitness offer, for example, and they just did a free kind of taste and 1566 01:24:48.160 --> 01:24:52.320 see, and that really helped build the trust to jump into the free thing because they are 1567 01:24:52.320 --> 01:24:57.280 able to experience from the results. Yeah, you know, so you could try that with that warm 1568 01:24:57.280 --> 01:24:59.920 audience and just see how that lands. 1569 01:25:05.640 --> 01:25:12.120 they respond. It's a couple texts, you know, and then, and then from there, take 1570 01:25:12.120 --> 01:25:14.800 them through something, make an offer at the end. And then it's kind of like, okay, 1571 01:25:14.800 --> 01:25:18.640 we see if we can get them all the way to an offer. And then you were saying 1572 01:25:18.640 --> 01:25:24.840 something else, I kind of jumped in, but, oh, you were saying about maybe even 1573 01:25:24.840 --> 01:25:29.840 pivoting to a more specific pain point, like pornography or intimacy, 1574 01:25:29.840 --> 01:25:34.760 whatever you're going to call it. That also could be an angle. I think where 1575 01:25:34.760 --> 01:25:39.240 I've seen this type of business, where it's like, it's a, it's a, it's more of a 1576 01:25:39.240 --> 01:25:43.240 general coaching kind of like life, it's called life coaching, right? I've seen 1577 01:25:43.240 --> 01:25:47.600 them work really well when it is like laser focused on something or what either 1578 01:25:47.600 --> 01:25:53.360 either it's one specific type of person, or it's a, it's a result that you help 1579 01:25:53.360 --> 01:26:03.800 them work towards. As in, like, I help businessmen get more return on investment 1580 01:26:03.800 --> 01:26:07.080 in their business, but we do it through helping them personally work through, 1581 01:26:07.080 --> 01:26:12.320 you know, these inner game things, you know, but even just having that little 1582 01:26:12.320 --> 01:26:16.360 angle of like, Hey, there's some ROI here, you know, sometimes it even shifts the 1583 01:26:16.360 --> 01:26:20.400 mindset around investing in it. As opposed to sometimes it's just like, like 1584 01:26:20.400 --> 01:26:23.760 you said, you get that Bible study objection was people are like, well, you 1585 01:26:23.760 --> 01:26:27.920 know, I could go get this a church and, you know, like I'm not paying for it. 1586 01:26:27.920 --> 01:26:33.360 So if it has an angle towards like, it's specifically for this type of person, 1587 01:26:33.360 --> 01:26:37.000 maybe even use your past like, Hey, it's for former athletes that are still 1588 01:26:37.000 --> 01:26:43.240 driven individuals that are climbing the corporate ladder or in business owners, 1589 01:26:43.240 --> 01:26:46.880 right? Maybe it's like you kind of narrow it into something like that, so 1590 01:26:46.880 --> 01:26:50.000 that we know, okay, one, they're either financially, you could probably have the 1591 01:26:50.000 --> 01:26:54.520 money to do it because they're business owners or they're high up corporate 1592 01:26:54.520 --> 01:26:59.200 kind of men, right? But also they have this like driven athlete thing that you 1593 01:26:59.200 --> 01:27:04.080 can speak to. That could be another angle to kind of narrow it in where it 1594 01:27:04.080 --> 01:27:11.120 makes people feel like, Oh, this is really for me, you know, yeah. So it's 1595 01:27:11.120 --> 01:27:17.600 either solving a specific problem, like like marriage or or and again, framing 1596 01:27:17.600 --> 01:27:22.840 as an opportunity, not as an improvement, especially for men. If you do the 1597 01:27:22.840 --> 01:27:29.720 pornography game. Yeah, that's very helpful. And then or a specific person, 1598 01:27:29.720 --> 01:27:36.960 you know, out of the 12 people, would you say those 12 people are just changing 1599 01:27:36.960 --> 01:27:40.560 topics again? Are they similar? Like people, are they kind of completely 1600 01:27:40.560 --> 01:27:45.400 different 12 people? Like they were all they were all former athletes. So or I 1601 01:27:45.400 --> 01:27:52.240 would probably say 70% or nice. Okay, I'd be something there. And I'm like, 1602 01:27:52.240 --> 01:27:56.840 use that. Go ahead. Like maybe, I don't know if they know each other or 1603 01:27:56.840 --> 01:27:59.800 someone don't know each other. But that could also, if you're doing the offer 1604 01:27:59.800 --> 01:28:03.480 for your friends, the 12 people, you could also say, Hey, like everyone's 1605 01:28:03.480 --> 01:28:06.200 like former athletes, you'll love the group. So you kind of create a little 1606 01:28:06.200 --> 01:28:11.880 community bonus in there too. It's like getting connected with other like 1607 01:28:11.880 --> 01:28:14.960 minded people. So that's it's helpful. If everyone was totally random, and it's 1608 01:28:14.960 --> 01:28:18.720 like this community is not going to be cohesive, then you wouldn't do that. 1609 01:28:18.720 --> 01:28:22.720 But I think for that 12 person group, maybe try that and then maybe it helps 1610 01:28:22.720 --> 01:28:26.880 refine some of that language around the athlete thing that could be part of the 1611 01:28:26.880 --> 01:28:32.280 offer in the future. So good. Yeah, no, thank you so much. And yeah, it's funny. 1612 01:28:32.280 --> 01:28:35.800 I mean, that's kind of where I'm leaning towards to is making it specific by 1613 01:28:35.800 --> 01:28:42.040 former athletes, you know, about people that yeah, it's kind of like scaling 1614 01:28:42.040 --> 01:28:46.360 from within. Yeah, it kind of speaks to that performance thing too. You know, 1615 01:28:46.360 --> 01:28:51.240 it's like, yeah, if you're a former athlete, probably feeling this, this and 1616 01:28:51.240 --> 01:28:56.440 this, you know, like I didn't, you kind of tell your story. And yeah, that could 1617 01:28:56.440 --> 01:29:01.720 be powerful. Cool. All right. So next steps, hit the 12 people, try that, 1618 01:29:01.720 --> 01:29:05.960 try to do a free taste and see like define the time something you're okay 1619 01:29:05.960 --> 01:29:11.200 with doing for free. And just basically get a wrap on it under your belt and 1620 01:29:11.200 --> 01:29:15.000 see how it feels. If no one wants to do it, then we go back to the drawing 1621 01:29:15.000 --> 01:29:19.240 board on the offer and we go, okay, maybe if we need to change the offer a 1622 01:29:19.240 --> 01:29:24.440 little bit. But that'll be a good test. And then if they do do it, even if it's 1623 01:29:24.440 --> 01:29:28.440 like two people go through it with them, get some, get some testimonials, just 1624 01:29:28.440 --> 01:29:33.720 love on them without worrying about the money at all. And then when it comes 1625 01:29:33.720 --> 01:29:37.160 to point to be like done, you know, like it's kind of like, Hey, I want to keep 1626 01:29:37.160 --> 01:29:39.640 going with this. How do we keep going? And like, well, yeah, we could jump into 1627 01:29:39.640 --> 01:29:44.200 this thing. And then I said do 99 or whatever. But since we're already in it, 1628 01:29:44.200 --> 01:29:48.920 it'd just be 150 bucks, you know, and make a lower offer to them to kind of 1629 01:29:48.920 --> 01:29:53.320 cook them up and see if you can officially make a sale, you know, for 1630 01:29:53.320 --> 01:29:59.800 that that program. But that'd be a big breakthrough. And also, thank you so 1631 01:30:07.360 --> 01:30:11.600 we will like I said, Gabby's out of office this week until Monday. So if you have a meeting with 1632 01:30:11.600 --> 01:30:18.160 her, that'll be next week. And then we're meeting again same time next week, I think. Yeah. 1633 01:30:18.160 --> 01:30:25.280 I think next week I am out of office actually. So I think you guys are on with either you or 1634 01:30:25.280 --> 01:30:29.200 I actually don't know who's running the one. I don't have my county yet, but I think it's 1635 01:30:29.200 --> 01:30:34.000 you guys next week. Or I think you guys are Gabby. So she'll be on with you guys next week. So 1636 01:30:34.000 --> 01:30:41.520 we'll see you then. Oh, if you guys didn't see a sobby has a new skill because I saw you guys can 1637 01:30:41.520 --> 01:30:46.560 thank him. So if you asked Sabi to write a sales script, she will help you write a sales script 1638 01:30:46.560 --> 01:30:51.200 for your calls. So we built that in because I promised I get it to you like four weeks ago. 1639 01:30:51.200 --> 01:30:57.040 And I finally did. Sorry. Thank God for Gabby who reminded me. I was like, oh, yes. So it's pretty 1640 01:30:57.040 --> 01:31:03.680 cool. I I pull this plane around with it to write something down. It's helpful. There's also a I 1641 01:31:03.680 --> 01:31:12.160 just put in a code executive coaching skill set that has it's got a bunch of coaching frameworks in 1642 01:31:12.160 --> 01:31:17.680 there. So I saw Joshua, you guys are both doing coaching stuff. It's a cool one to like if you 1643 01:31:17.680 --> 01:31:22.000 ever have clients you're working with and you want to ask it questions around coaching frameworks. 1644 01:31:22.000 --> 01:31:26.880 There's some really cool frameworks in there for just coaching situations. You just have to 1645 01:31:26.880 --> 01:31:32.640 say like executive coaching session or any any type of word around executive coaching and 1646 01:31:32.640 --> 01:31:38.240 now activate that skill. And she got a bunch of frameworks in there that are just good coaching 1647 01:31:38.240 --> 01:31:43.520 type questions. So anyways, cool. That's the updates. We'll talk to you guys very soon. 1648 01:31:43.520 --> 01:31:47.200 And see you next week. All right. Awesome. Thank you.