All right, welcome to office hours.
This has been such a powerful week as we have done the power hour and then from pressure
to partnership.
We just finished right before this and then moving into office hours.
So we've been really laying the foundation of what is it look like practically to walk
out this faith rest realm, to walk out this resurrection life, how, what does that look
like in business?
You know, the world has one way of building a business and God often has another.
And I've read so many beautiful business testimonies of what we've been talking about, where we
let go of the need to control and the need to understand the outcome and the need to
hustle and strive and grind and operating from a driven place of fear and pressure and
instead moving into this partnership, this divine partnership, Christ in me, the hope
of glory and moving in that partnership involves getting divine revelation, being able to slow
down enough to, to pray and to invite the Holy Spirit.
And I think about, and Linda's a teacher, what's the black man that invented everything
from the peanut, his name is escaping me, famous inventor and, um, Washington Carver.
Thank you.
Thank you, teacher.
Okay.
George Washington Carver.
Okay.
Um, his story moved me so much that he would ask God all the things like the resource in
his hand is a peanut, right?
And, um, all the things that could come from a peanut and God just unlocked if you've ever
had a chance to read his testimony and I could go on and on with so many people.
Right.
And it's like, what does God want to unlock in your business in this season, in the gifts
he's placed in you, in the creativity he's put in you?
And can you imagine building from that place of divine partnership?
Can you imagine building from this place of, of insight and revelation and creativity and
like, wow, God, what are we going to do today?
You know, uh, I was talking to one of my clients a couple of days ago and she was in
such a contracted place like so many are in this season.
And I said, you've taken your joy cause she just truly loves what she does and she's so
good at it and she's taken her joy and it's been just, you know, drained out that it's
just become this heavy grind and burden.
I said, go back to the fun of God.
What is the miracle today?
I have in my bathroom a plaque that says something to the extent of always believe a miracle
is about to happen, right?
Something, something wonderful is always about to happen.
The miracle is always in the works.
Right.
And so it's like, what if we approach every day that way from that, that joyful peace
and you know, when you think of creativity, who's the source of creativity, the creator
who created the universe, look at the creativity in every one of us and all the planets and
all the animals and all the like tapping into the true source.
But we can't do that from a contracted state.
That creativity comes when we can be still and know that he's God, right?
But how would your business be different if you operated on a place of creativity, right?
What about insight into how things work, into new inventions that could absolutely
change business, change finances, change health?
Think about that.
What could be created?
from a place of revelation? How about provision? Think about the word provision.
It's for the vision. What could happen from a place of, wow, God,
there's things that when you're in this place, it's happened to me time and time and time again.
It's like it comes out of left field, but none of that happens in this contracted state.
It comes in that open, surrendered, I trust you, Lord, what are we building? Partnership state.
So that business can be fun again.
I don't know if any of you played Monopoly. I grew up teaching my kids business through Monopoly,
right? And like, it can be just like that. The most successful, the most wealthy people
have a healthy detachment from the outcome, a healthy detachment from panic and money.
They know that business has ups and downs and they see it like a game. They see it like a puzzle.
If you can bring that into your business, you will magnetize. And this applies to every area
of your life. Relationships, you know, I went dancing last night and it was the coolest night.
I'm learning Cuban salsa dancing and it's just, what's really beautiful about it, which applies
to business and why I share it, is Cuban salsa for me has been a series of unlearning, of letting go
of what I know and what's been programmed into me. Because I've spent over 10 years in linear,
for lack of better explanation, Latin salsa, which is you're just trained to operate on a slot.
So you've got a person and your partner and you're dancing in front and everything you do,
everything you turn, every move, wherever you go, you stay on this slot. You dance on the line.
Like, I've literally had dance instructors put tape on the ground and do your spins, do everything
on this. So I've got 10 years of programming like that. Cuban salsa? Uh-uh. Nothing like that.
It's rueda. It's circular. It's free. It's completely different moves. And every time I try
to go back to the slot, it ruins the whole dance. Business is ever changing. So what we did in
2020 isn't working today. What we did in 2018 is not working. 2008. And yet many coaches,
many programs, many things you're being taught, you're being taught to stay in that. And so
last night in salsa, it just finally kicked in. And so there's a lesson and then there's
something called rueda. You're dancing in a circle. It's really fun. It's kind of like square
dancing. You're changing partners. There's a command and you're just kind of it's just a social
just blast dance. And I did all of it. I just felt it kick in. And I said, oh, I can't wait
till the social dance after this. I think I got it. Like everything just like landed. Okay. And
so right after that, I did the partner dancing and it was just like Cinderella. It was just
just pure magic. Like my friend Michael that drives me there who taught me at first.
And he couldn't even talk. He was speechless. He's like, like, where did this come from? Where did
where's Brenda? Like, where did this come from? He couldn't even talk. He was so shocked.
And my point is, what happens is consistency creates momentum. And so for me, it was
unlearning stuff. And then it was showing up enough and practicing enough in a free place
of openness and receiving and doing new things. And there will be a moment. This is what I'm
talking about of insight. There'll be a moment of revelation. There'll be a moment of muscle
memory. There'll be a moment of creativity where it just kicks in. And I just like I just smile.
I'm going to post a video today. You'll see it. I was just all smile.
It was just incredible, right?
So there was this unlearning,
letting go of how we've always done things,
letting go of beliefs,
letting go of things that I've always been taught.
And Lord, like we just did from pressure to partnership,
what are you doing in this season, Holy Spirit?
What do you want me to know and understand
and do in this season?
So I want you to think about that with your business.
Bring me any questions, things I can mentor you.
We can hot seat any situation in your business.
I said, we're entering into the most exciting season,
I believe, in multiple, multiple ways.
August, I'm going to be bringing special things
to all of you as Prosper Leader members,
because August is preparation.
It's go time for September.
September can absolutely, if you choose,
be your absolute best month of this entire year of 2026.
I promise you, September is,
Lord willing, is absolutely magical.
My 35 plus years in business have taught me
September's magical.
So this is a very exciting time.
So let's let go of the chains
like we did in the last class here.
Let's let go of the chains, the old beliefs,
the things that I tried and it didn't work,
the things that people never, the things I can't,
I don't know how, I've never.
And let's come in
in this divine surrender partnership freedom,
and it's going to kick in.
It's just going to blow your mind how exciting it is.
How free, where all the sudden clients are just flying in
and you're just saying the right things
and your marketing is working
and it just all comes together, you know?
It's true in everything.
So like I started to say in relationships,
that carries in your energy.
Had a great looking guy,
the one that I'm dancing with, you'll see in the video.
And he's like, I just really like your energy, right?
I mean, people pick up on it.
People and money pick up on your energy, okay?
So it's just really fun when you put the fun back in,
you put the Holy Spirit back in, you put the life back in,
you take the grind, the hustle, the forcing,
the fear, the pressure out and like enjoy this thing.
And that's going to magnetize people to you, okay?
So any questions, any things you want to work on?
Otherwise I'll share things, but this is your time.
Anything you want that you're working on, you desire,
you're working on right now, you desire support.
I would like to say something.
So first of all, I love how you said, you know,
cause I think the business should be fun.
And I do believe that people, you know,
do pick up on the energy and, you know,
your authenticity and, you know, everything.
So I, for a while, when I first started my coaching
and stuff like that, like I had a lot of fun with it
because I think it was like brand new and I was excited
and I was like, ooh, this is something challenging
and dah, dah, dah, dah, dah.
And then when I got more into it and more into it
and then things happen and stuff like that,
it was like, it took away that momentum.
Totally normal.
You know?
Yeah.
And I know I have a passion for it because I know what it is
because I want to wake up every morning and I don't like,
you know, dread it.
You know how some people are like, oh my gosh,
I have to go to work.
And I'm like, no, like I'm going to do my me time
and my stuff and my quiet time and all that kind of stuff.
But now I'm ready to like focus.
So I do have that routine, the momentum,
like, you know, I do want to work all day.
I do, but I don't want to overwork
and I want to work diligently, you know?
Like have, you know, cause I say, God,
let me have a progress day.
Yes.
Let me be able to, you know, focus
and what is actually going to move the needle, you know?
Yes.
So I think this month for August, I'm really, really focused
and I'm ready to, you know, like you said,
like build it for September and I'm ready
and things like that.
But what I have found with my post as example
of like what I've been saying is for a long time,
consistency hasn't been my issue.
I can show up every single day.
I can post, you know, whatever.
Yeah.
But when I post about my family,
family. And I post, you know, about like my husband or my, my, especially my baby girl,
I get like a lot of engagement, you know, and stuff like that. And with things, I'll
get so much engagement. Yeah. And people will want to like and love and engage. But then
when I put a post of me, and make an offer, yes, it's like, why? Yeah. Silence. Yes, that's
true for everybody, right? Because most people get on social media to scroll, they want to
be entertained, they want to be so that that's true for everyone. There's a way to bring
the two together. And you've probably seen me doing that. So I put a picture that stops
the scroll, because that's the first step, you got to stop the scroll. So like yesterday,
you saw that I put a very hard challenging Pilates pose that I was able to master, right.
And I put in some places, I put the real or the story in some place, I just took a piece
and did a still. So but I don't just say, hey, I went to Pilates yesterday, and I really
overcame. I asked the Lord, how can I take is this what the Lord did, he would take everything
around him, there were farmers around him. So he would talk about farming, he'd talk
about a seed, he'd talk about a plant, he'd talk about a fruit, right? If he was out fishing,
he'd talk about fish, if he was eating, he'd talk about bread and wine. So Jesus was masterful
at sensory storytelling that pulls people into your story. And in the story, either
teaches or challenges or invites, right? So you can actually bring the two together.
Okay, so if I was showing family, I might do a contrast. There was a day that even when I was
with my daughter, I was somewhere else in my head, and they're like painting themselves into your
story, right? I was thinking about the next sale, I was thinking about the bank account, I actually
didn't hear her when I nodded, I was actually somewhere else. No more. I've learned the freedom
of having my own business, whatever, and I would tie it into your offer. Or I didn't have the
energy, I knew she wanted to play, and all I wanted to do was take a nap. No more. So it can
be a picture of you playing with your daughter that stops the scroll, that can be an emotional
story that people paint themselves into, that they're like, wow, that's me, that's me. And you,
then you can do a one word response, if that's you say, and I'll send you more information,
right? So there's a way to, to bring those together. Does that make sense? Yeah. So you want
to you, it's important that you capture and your mind, I can tell you're getting really good at the
things you're catching on your posts, I watch you, and I like what you're doing, Amanda. And I see it,
like I said, that that was such a great post for any of you that haven't seen it, like go like it
for her. So it's got a picture of her, and it's her and her husband, and it's two frames. And it says,
it's not just the 10 pound, I'm paraphrasing, go look at it, but it's not just the 10 pounds
that I've lost. It's this, and it's got her holding hands and walking with her husband. And
it's this incredible story that before the supplement, her husband couldn't walk with her
very far, he was in pain in his hips and knees or whatever it was. And so like, that was so memorable
that it stopped my scroll. It was beautifully taken, it was out in nature. And it was so poignant,
having a big caption on the picture, it was really brilliant. It's not the 10 pounds, and you're like,
10 pounds, I could use 10 pounds right now. It was this, and then you're like, what is this? And now
I want to read the story, and I'm pulled in, and hey, if you want to experience all of these benefits.
So everything, capture your life. People are, I do, and I've taught you all to do a lot of
analytics. I study my social media analytics every week. I know everything about my analytics, okay.
For me, people love either my face, like if you guys think I take a million selfies, because like,
I really love putting a picture of myself, wrong. It took a lot of motivation to do that, okay.
Someone looked at my camera the other day, and they're like, wow, there's a lot of pictures of
you in here, right. And it's like, yeah, I need a fresh one.
every day, right?
So, but I now have a mindset that while I'm having fun,
while I'm doing Pilates, what could I take here?
While I'm dancing, what can I take here?
My analytics show that my audience absolutely greatest,
you know, views, engagement, all of it, right?
So, does that help?
I would just say, yes, that's totally normal.
Now, learn how to tie it together.
Yeah, yeah, because even like a post I did yesterday,
I put on my hook, it was, I almost didn't share this.
Yeah.
And I didn't get like a lot of likes and engagements,
but when I look at the analytics,
it's like over 900 views.
There you go.
Well, I know people are looking, they're doing stuff.
You need to know that, you do need to know that.
Yeah, and thank God I see that.
Yes, that's why I say it's deceptive.
I may not see a single like or comment,
and I may think that post is a flop.
It got double, triple, quadruple views, okay?
And you have to know your clients,
there's a lot of lurkers, there's a lot of stalkers.
Before they ever put themselves out there and comment
or buy, they're watching you.
I've had clients say, I've been watching you for six months.
I've had clients say, I've been watching you for three years.
I always knew I was gonna work with you.
That's those numbers, those 900 views, those 9,000 view,
okay, so don't get sucked in to just looking
at likes and comments, okay?
And I'm glad that you're seeing that.
That's, I'm glad you brought that up
because otherwise people get discouraged and say,
they say to me, oh, it's just crickets.
And I go, well, let's see if it's crickets.
And then it'll say 4,000 views.
It's like, do you know what it would take in the old days
to have 4,000 people look at you?
Like renting a stadium and paying,
like, do you know what 4,000 views or 100 views
for that matter is like, right?
So be careful how you're judging what it is.
Now, I wanna bring up, so capturing your life
is very powerful.
People are doing business with you.
So the more they know you,
the more they feel like they know you.
This is why showing up is so important.
A mix of reels, of talking, of pictures,
of stories, showing up.
And if you go back to an original study from television,
when television shows were first produced,
they found this amazing scientific phenomenon
that seeing the show every day,
seeing the actress face every day,
and you guys can relate to this on Netflix or Prime
or whatever you watch.
If you've ever watched a series,
they feel rapport with you.
They feel they know you.
They feel there's a relationship,
even though you don't know them
and they don't actually know you.
Like in the television, it's an actor.
It's not even the role that they're playing,
but we know them as that.
Like how many of you still remember the Fonz, Fonzie?
Right, any of you grew up around happy days
and you remember the Fonz?
Like that's not who Henry Winkler is,
but man, did we know the Fonz, right?
And so I share that because in social media,
the more, if every day they see you,
a picture of you, a picture of your life,
a real every day,
they actually psychologically feel they know you.
So it makes you front of mind when they go to buy.
It raises the know, like, and trust.
They actually feel they know you.
So those of you hiding that don't show up
and don't show your face because your makeup's not right,
your hair's not right or whatever,
you're really missing an opportunity, okay?
So I would say that.
The last thing I wanna say about this, Amanda,
that I wanted to teach anyway,
and this is a good springboard,
but first of all, do you feel like
you got your question answered?
Do you feel like?
Yeah, yeah, because you're not the only person.
Everybody said that that is normal.
They're like, you know, once you start like, you know,
offering your offer or asking or something like that,
you know, you're not gonna get as many engagements
and views and, you know, all that kind of stuff.
It's normal, but then they say, don't stop doing it
just because of that, you know, intertwine it.
So you wanna do like a give, give, give, ask, okay?
So you want a hope post, an inspiration post
that just raises their vibration.
Okay, you want an educational type post that they learn something that they didn't know,
they grow, because if they're learning and they're growing, hanging around you, they're
going to keep coming back.
If you make them think different, make them do different, give them tools, they're going
to keep coming back, right?
So and then you can have this, this call to action.
So you can give, give, give, ask, you're giving value, giving inspiration, giving hope, and
then, hey, join me, right?
And in that rhythm, if nobody minds, and you actually have to do that on regular frequency,
at least every third or fourth post, because the opposite extreme is that people follow
you for years and like you, but they have no clue what you do.
It's just not clear.
So I could go pull your audience and say, what does Amanda do?
And they'll say, I'm not sure.
I don't know.
I think she's in some kind of nutrition thing.
I think she's in some kind of network marketing.
Well, that's what you don't want.
They don't understand, see the value.
So you must keep posting them whether people like her comment, you must do that for front
of mind and for clarity, because don't assume they understand what you do, right?
So that's, that's so good.
Okay.
Good.
Is there any other questions?
Or is that me?
No, that's it.
Thank you.
Okay.
So while I've got you, I'm going to keep going on, on another subject of this.
I'm going to springboard off of that, unless any of you raise your hand, if there's something
else, raise your hand and we will, okay, come on, Collette.
Can I make four quick comments?
I know.
Come on in.
Absolutely.
Okay.
First of all, Amanda, she does real well.
She had a beautiful shot with the side view of her looking out the window, drinking from
a mug or something.
It was so soft.
It was just beautiful.
I want to tell her, I think she's doing a great job.
And she looks nice.
You know, all her pictures look nice.
I just want to say that to her to encourage her.
I don't know if all of you are watching her, but she's helping me because she gives me
the courage.
You know, she's, she's doing it.
Secondly, last week, you mentioned nice at the end of the program, and Linda gave a definition
of it being foolish.
My husband and I had gone to see Supergirl and the beginning of the movie, I didn't really
care for, but it was important.
It was a backstory on how she'd been living and drinking and being drunk and not really
living her life or contributing to society.
And then it shows a flashback where her mother tells her it's all right for her not to be
nice, but she wants her to be good.
And I told my husband when I came out of the movie a few weeks ago, that was the most impressionable
line in the movie to me.
Because I've never really put that together.
But when Linda said that, and you said that last week, it clicked that her mother wanted
her to be good, not worry about being nice.
And if you go see the movie, you'll see that her actions were good.
She tried to help people, but not necessarily nice.
So I want to tell you that.
I appreciate what you said about a miracle.
What's a miracle today, Lord.
And also you talked about a healthy detachment in business and that it can be like a game,
a puzzle and put some fun into it.
That meant a lot to me too.
Yes.
Good.
Thank you for the feedback.
Absolutely.
That will change so much for you if you can make it fun again and you will also attract,
think about who do you want to hang around someone?
What business do you want to join?
One that is a blast and everybody is just having so much fun or one that, you know,
or what church do you want to join?
One that there's just so much life for everybody.
You know, how are you doing blessed and highly favored, you know, I mean, prune face, right?
I mean, right.
I mean, like people want to be around inspiration and joy and life where we, you know, plants
go toward the sun.
We go toward the sun.
We go toward light.
We go toward high frequency, right?
And so make it fun again.
And that's when your creativity will come back and the insights and the revelation and
everything.
Beautiful.
Thank you for sharing.
Is there any questions or are you just sharing the insights?
I just wanted to share those things.
And I thought the part about being nice last week was so important that, you know, it meant
I'm foolish.
I'm like, I'm trying to keep that in mind.
And do you guys see how awareness is the first step to transformation?
You see, she got awareness and now she's seeing it in like the movie.
She would have not caught that.
It would have just gone over.
But the very fact, and this is how it is in everything that you're learning here in the
Prosper Letter Leader.
membership, and in the word, and in your prayer.
Awareness is the first step to transformation.
You start seeing things differently.
There's many things you cannot unsee, right?
And that's the power of this.
So very beautiful.
Thank you for sharing.
OK, so I would also like to build on or Linda, do you have anything?
OK, all right.
I'd like to build also on Amanda what you're sharing.
There's another aspect of what you're
catching in photography and what you're posting.
So one is your life in general and pulling valuable things from your life.
The other is gleaning everything from every event,
every coaching call, every OK, and there's a lot of beautiful ways to do that.
OK, so I have a client and she does some really beautiful things.
She does the she's she's down in Fresno and she does the the sound bowl.
She's just really gifted at it.
And she's put together these kind of rest
and retreat type days where it's outside in a swimming pool and they're floating.
So they're floating in the pool and they
have like a mask on and then she's doing the beautiful sound bowls.
Right.
And so, you know, I said, what's really important is that you are.
And of course, she can't do it right at the moment.
She's doing the sound bowls.
But throughout the rest of the day that you capture everything or have someone
capture people taking pictures of the people floating in the pool,
people videoing you playing the sound bowls, have asked someone to catch a quick reel,
interviewing people as they're leaving,
getting testimonies when they're most excited, when they're leaving.
So my point of all of this is harvest from every conversation,
every event, every coaching I will take.
And like when I did the open the flow
event on Saturday, one of the ways that I gleaned from that is I put the full
transcripts in chat and I said, study this and find the gold in here.
I'd like you to find all of the quotables
that would make a great note on Substack or post in Facebook,
the lessons that would make a great teaching
and organize it and put it all on a Google Doc or Word doc for me.
OK, so now not only did I do the event,
of course, there was testimonials and reviews and things that I pull from.
But now it's already done for me.
There's all these beautiful quotables and all these beautiful lessons and all
of this beautiful gold that you can mine from everything that you do.
And so that would be also because, Amanda,
if people can see so a conversation that you had or someone that you put
on the program, if you're doing Zoom, make sure you're recording.
And if it's if you're giving a testimony
with a name, you know, then you need to get permission.
But if it's in general, one of the participants said something,
you could make it very general.
One of the participants said something that really moved me.
And you guys see I do that all the time.
I mean, Colette, she's so edifying, right?
She'll send me a text or she'll say something.
And then you'll see on social media I'm quoting her.
Right.
And so there's you know, that's really beautiful for people to.
So you want them to understand what you do.
You want them to see.
Themselves in it, why they could benefit, why they need it.
Experience it in advance.
So before they've coached from you or
attended an event or taken your product, if they can experience it.
And so that would involve maybe mixing up stuff and drinking and talking about what
you felt after five minutes, after an hour, after six months, you know,
could be an example if it's a if it's a food or a product or a supplement.
Right.
They have to imagine, can this fit into my life?
Because people are always thinking to themselves,
does it work?
So you need lots of validation.
Does it work?
Can I do it?
So sometimes they're convinced, wow, a lot of people
are getting benefit.
This seems to work.
But can I do this?
And they bring their own story into it.
Oh, I never stick with anything.
Or let me let that in.
There we go.
So people are always asking the question, does it work?
Does this program, does this coaching do these products?
Does it work?
That's part of they're getting from the consistency
in your post.
Does it work?
Then the next question they have is, will it work for me?
Will it work for me?
Because they're thinking, oh, stuff works for other people.
But I've tried all these things.
And it never works for me.
I've done coaching.
I've been in the course.
I've taken the products.
And so they're always like, you have to move from, OK, wow,
this really seems to work.
There's lots of testimonies.
There's lots of science.
There's lots of whatever.
This seems to work.
Will it work for me?
And you can get that in story form.
You can get it in frequently asked question posts.
And so will it work for me?
And then the third is, will they help me?
Like in coaching, so many people have just
been thrown in a group.
So I often, a lot of people will get a breakthrough intensive
with me, a business breakthrough intensive with me,
because it's not in a group.
And they're always so surprised.
Every time they've done something
like this to get clarity, they've been thrown in a group.
And they didn't ask the question,
or they forgot about it afterwards.
And it didn't work.
It was too general.
And they're so surprised.
It's one-on-one.
It's like, yes, it's you and I. It's on a whiteboard.
You're going to have notes.
It's recorded.
We're going to follow up.
This is personalized.
This is individualized.
Coaching is a $5.3 billion industry right now.
That's B with a billion, $5.3 billion industry right now.
The coaching that sells is very practical, very specific.
There's a specific result.
And so as you're sharing that result, and they're going,
wow, people are getting the result.
Can I get the result?
And lastly, will they help me?
And so I often put in there, hey,
we're going to be in this together.
There's going to be accountability.
There's going to be feedback.
There's going to be, you're not alone.
I'll often communicate, you're not alone.
You don't have to figure this out alone.
So those are things, Amanda, to be including in your post,
that it's answering those hidden questions,
the hidden questions of, does it work?
Will it work for me?
Will they help me?
So keep going.
Stay consistent.
Those are really, really, really good.
Thank you.
I will definitely play around with those.
Yeah.
No, I'm super proud.
I'm watching your posts as you've been growing.
I'm just watching.
They're getting better and better.
And I'm super glad that you're checking analytics
because the numbers don't lie.
That really helps you.
Yeah, I've been doing that at least once a week,
sometimes twice.
So I'm looking.
Now I just have to put it into chat GBT,
but I'll do that once it's launched.
That's important.
Good.
Yes.
So, and by the way, they may tell a different story.
I don't know if you're on more than one platform.
So I'm on Instagram, I'm on Facebook,
and now I'm really building Substack, right?
And so they tell a very different story, okay,
of what the people on Instagram are liking that I do,
what's getting the views,
what's getting the engagement.
From Facebook, very different story.
And so you have to slightly,
don't just put the same post across all platforms.
And of course, Substack has its own, complete, different.
It's got a lot of hidden little levers
that really move the needle.
And so I'll be excited when I start teaching you guys
about it.
I'm playing with it.
It's working and I'll launch you guys really good.
But it's got a lot of hidden levers.
It's totally different.
It's nothing like any of those others.
It's not like LinkedIn.
It's not like Facebook.
It's not like Instagram.
It's not like TikTok.
It has its own way of building it and it's working.
There's some real magic in it.
ready. I'm just, you know, only been at it for a couple of weeks and it's excited to
see what's happening. Yeah. So, so if I can add something, I don't want to take up. Oh,
no, it's great. It's valuable. But, um, I've been trying to understand what Instagram is
a little bit more too. Now, when I go on Instagram, basically all I see is a lot of reels. Am
I right? It's more like, Oh no, you, um, it's got all three. And so when you post their
stories, there's reels and there's posts. Okay. And you want a mixture of those and
then you want to watch your analytics. Okay. Um, but it's like Facebook, it's meta. Okay.
And so on Facebook stories play a different role than reels play, then posts play. Right.
And so if it's something that you want to really have value and stick around, put it
as a post, you can make a reel about it. You can make a story, but if you want it to
stick around, make it solid and then watch your analytics, watch your analytics. And
of course, you're going to see Amanda, what the algorithms have decided that you like.
Okay. So there's someone that will say, Instagram, I just, I can't stand it. It's just all politics.
I don't get any politics on my Instagram zero or my Facebook zero. Yeah. Okay. Cause it
doesn't feed me those algorithms. Cause I'm not being political. Okay. And, uh, you know,
obviously now I get a lot of dancing, you know, recommendations. And so I'm, you know,
my, my Instagram is a mix between me keeping in touch where all the great events are and
me building a business with coaching. Right. So, but it's going to feed you. So what you're
seeing right now will also change. It's based on what it thinks that you desire to see.
Okay. Yeah. So it'll change. Respond to the reels. And that's when you get in and watch,
it's going to show you all reels. And you know,
Okay. So, but what, what combination of posts and reels, cause you do both Brenda, you do
posts and you do reels and you have this formula that you're using for that because it's just
show up both ways. Right. And stories. And I spaced them apart. I don't post them all at the
same time. Okay. Not necessarily even on the same day. So you could rotate the days or you can
rotate the time of the day. Okay. I may do a story first thing in the morning. So it's got a 24
hour shelf life that I'm staying in front of people and it's drawing them into my page. Once
they go in my page, they're going to look at the posts and my posts should do what I want it to do.
Right. So I need at least one solid post a week, if not a couple, and then the reels and the stories
can, because those disappear can be, you know, bring in, especially the stories can be, can be
bringing in. Okay. And I'm just trying to see Linda, did you put a question in here too? Something
about just tired, had a client. Oh, we're just commenting on you if you're okay or something. Is
that personal? Okay. Okay. So, but to answer your question fully, Linda, start doing all three
and watch your analytics. It's going to tell you a lot. So different people have different analytics.
And so when I'm coaching people, it's very different. I have some people just run with the
reels, you know, just have enough posts. That's your meat that they really can find out about you
and understand what you do. It's same with Substack, right? I do just one main article a week that can
just stand alone and thank you for making my article beautiful, Linda. They're beautiful.
So I do an article a week, which means, which means Linda, I'm need, I'm going to need something
beautiful every Sunday to post on Monday morning or Monday morning. But anyway, I have just the
main articles, but those people keep coming back forever and ever. Like that's your, that's your
meat and potatoes. So they should get a sense of what you do and how they can work with you
and have it be, you know, well-written. Notes, on the other hand, you want to do one to three times
a day and restacking other people's note with a comment now introduces you to their audience so
that their audience likes how you restack somebody else's note because you commented on it and now
they go check you.
and they go read your articles and they subscribe, okay?
I'm not gonna get deep into Substack,
but that's an example of how all of it works together.
I'm not just posting articles and hoping someone finds me.
It doesn't work that way on Substack, okay?
My notes are gonna get attention from the article.
My notes are gonna drive them to read my article.
So you've noticed at the bottom of my notes,
it always has the link to read my article, okay?
And then restacking other people's notes, okay,
now takes me into their audience.
Then I use my other platforms.
I use Facebook to bring people over to my Substack.
Why?
Because on Facebook, I don't own the names.
I don't have the information.
I can be shadow banned.
I can be blocked.
I cannot be shown to it.
When I bring them over to Substack, I own that list.
I can export my entire list from Substack, okay?
And it's going to their emails.
I have their emails when they subscribe, okay?
So it's making all these things play together, okay?
Does that make sense?
But-
So restacking, is that like retweeting or-
It is, it is.
And so you read a note and you have a choice
just to restack.
So you're just like retweeting it, okay?
It really did follow after Twitter or X now.
It really did.
Putting your thought leadership,
because remember Substack
is still a very thought leadership platform.
So adding a comment that's really relevant.
And so you can restack
or you can restack with your own note, okay?
And now they read your note and like your note,
and now they see you and they go check you out.
And now you keep growing in your subscriptions.
And one of the things that I noticed
as I was setting up your Substack account
was that you have this tendency to,
when you Substack elevate the person who wrote it,
every single comment was like lifting their wisdom
or their knowledge or their,
and I think that that is huge
in the world of people interacting
and they're like, okay, who is this person
that is like a light and not a heavyweight or a critic?
Yes.
And authenticity.
So I've gotten really wonderful comments.
Thank you for your authenticity.
Thank you.
I love your energy.
Again, thank you for being a light.
So of course, again, it's give, give, give, give, right?
And in Substack, there's also messaging.
It is, in Substack is everything.
You can have your podcast in Substack.
There's a recording.
There's a whole production studio in Substack.
You can have your literary work and you can be doing lives.
So there's just a lot of room.
You don't have to do all of them at all,
but it's all there and available.
So you also can be chatting just like you would in DMs.
Okay?
But the difference is Substack desires,
I keep using the word want, I've heard myself all day,
but anyway, it's been hard how to communicate this.
Substack desires you to be successful,
especially once you build in the paywall.
Now I purposely haven't built the paywall yet.
I just have free subscriptions
because I'm just growing my subscription base, okay?
And once I add in the paywall, it's going for me,
it's going to, because you want it to have a lot of value.
And I don't want to get into a big Substack training,
but I'm just answering your question,
is that my paywall is going to include
not just an in-depth subscription that they get deeper.
Okay, I'm going to unpin and go answer my door
and then you can kind of wrap this up.
I should be right back, but I got to go.
You're already co-host and I'm going to remove my pin.
Okay, and I think, are you still pinned, Amanda?
I think not.
Okay, so take it away, Linda,
pin yourself and continue the conversation.
You studied my Substack when you went into creative,
so talk about it some more.
I did a little bit.
And one of the things that I found interesting,
because I honestly hadn't done anything with Substack.
And so, whenever I haven't done anything,
I do probably what you guys have done
and I go into YouTube or I just say,
how do I get my branding colors and fonts inside Substack?
stack, right?
And so as I went in there, I was really interested in the way
that it allows you, even though you have a free subscription,
to get a lot of your branding in there
and do those kind of things inside there
and have a format that is either like a steady stream
or a format that is more of a set website type of presentation
where you have articles stacked or a main article
that you want at the beginning.
And so anyway, I found that to be super interesting.
I know Brenda is saying this is one of the hottest platforms
out there right now that people are building.
I was going to ask her like, OK, so in the world of us
who are busy trying to do so many things,
what plate do you stop spinning if you add sub stack?
And I think that's a personal choice, right?
That's a personal preference.
That's probably looking at your analytics
and saying, am I getting a bang for my buck here, right?
Adding it, doing a little work with it,
and then saying, OK, wait, that is
starting to generate interest in some things
and growing in a way that these others aren't.
And then I think you can make your choice from there.
Does that make sense to you guys?
Yeah, is it a free?
Is it kind of like, oh, Facebook or Instagram or something
like that?
Yes, it's free.
Yeah, you can set up your whole account for free.
You've got to select a handle.
So I think hers is real Brenda Byers or something like that.
But yeah, so you kind of want to handle a bit
like X has a handle for you.
And then, like I said, there's a settings inside the mechanism.
So you kind of have to find your way around the menu
and find your settings.
And then it's a website editor where
you can start to put in your branding
and put in your other stuff as you do that.
There's another gal that I used to do some work with
that also had a sub stack.
So I started, and I love her writing.
So I just started to follow her and just
reading how her posts are.
And that's how I got a sub stack was
that I had to be able to comment on it for her.
I needed to have an account.
OK, so is it just basically just doing all posts?
Like it wouldn't be like the reels and all that?
No, no, no, no.
I didn't know this, but like Brenda said,
you can do videos.
I don't know if you can do reels or not.
I mean, yes, you can do some kind of a video in there.
Because as I was looking through how to set it up,
one of the people that I was watching
had videos connected to every single one of her post
articles, right?
So that is a possibility to put those in there as well.
And you think it's like all age, like kind of like,
you know how kind of Facebook or Instagram is?
It's like.
Absolutely it is.
Because the two people that I were watching to post
were younger.
They were like definitely in their early 30s,
late 20s type of an age group.
So yeah, I would say Substack is all ages,
which is pretty neat, right?
Because we know Instagram is our younger demographic
and Facebook is more of an older demographic.
And so for Substack to have that whole bigger bookmark
from end to end is pretty cool.
Yay.
Take it away, Brenda.
What did I miss?
Sounds beautiful.
Sounds like you had a great conversation.
I just was basically telling them
what I observed from Substack and the free versions
of what it allows you to do.
And that I got an account because someone had,
I love somebody's writing, and I wanted
to comment on her article.
And the only way I could do that was to have an account.
Yeah.
Beautiful.
And it gave me some kind of a weird handle,
I realized later once I saw your handle.
You can change that.
I did.
I went in and changed it because I was like,
how did I get COD997?
It's important before you set it up, if you guys are my clients,
before you set it up, I want to give you
some important setup keys.
So there's a difference between your user handle
but your platform name can have a different name.
So my user handle is at official Brenda Byers, OK?
However, the whole platform is around Total Soul Prosperity.
And it's well thought out, the description,
like I spent a lot of time thinking, praying,
chat GPT, CLAWD, before I even set it up as to how.
And these are things I will teach you guys and everything.
But so it's different.
You'll notice.
And so then I brought Linda in, Linda and Brenda,
I brought Linda in to, it's one and the same,
you guys know that.
So I brought her in to bring in the beautiful branding
of Total Soul Prosperity.
If you guys haven't been to my sub-sac, please go.
Please subscribe, you know, check it out.
And we will be having office hours on it.
It'll be part of the August push
because I believe that it is absolutely the place to be.
I resisted for a long time for the simple reason
I have a very successful CRM with active campaign.
And I've worked hard to have a clean list
and really great numbers.
So I didn't see the value of starting anew
because what happens is the things you write,
your articles actually go directly to the email box.
What I've come to see it uniquely and differently
as sub-sac has risen from being just a thought leadership.
Thank you, Linda, my link there.
From just being a thought leadership place
to a full operation.
We got DMs and chats.
We got podcasts being built.
We got, and people are coming over in droves
because of some of the reasons that I mentioned.
So now I'm looking at it, not as my email list.
I didn't just pull my email list
from other places into there.
If you don't have a solid place for an email list,
you could certainly build here.
I'm actually building a brand new email list in here.
I'm looking at it for lead generation.
And so my paywall, you don't wanna scatter yourself.
And that was another concern I had before I jumped in.
And so my paywall, beyond my paywall
is actually going to be the subscription
and it's gonna include the Prosper Leader membership.
So they're gonna get all of this value
of the Prosper Leader membership
when they become a paid subscriber with me.
So do you see how everything feeds everything?
Now it becomes a lead generation.
And so what I started to say before I went
and answered the door is that Substack
takes 10% out of your profits.
It's free to join Substack.
It doesn't cost you anything
and you can build an empire and it's free.
When you have a paywall and you're charging,
Substack takes 10%.
Well, you may say, well, I might be able to get it cheaper
somewhere else or whatever.
No, don't look at it that way, at least right now.
And because what that means is that Substack
wants you to sell a lot of memberships
because for every money you make, they're making 10%.
Which means unlike other platforms that are blocking you
and shadow banning you and trying to keep you contained
and not building a business
and just building their business,
Substack wants you to grow your business
and they push you out.
They recommend you.
So the fact you own your list,
the fact that everything is done in-house,
I often teach you guys about friction
and not having friction.
There's no friction.
They pay right there.
They never leave the platform.
Everything's done.
You don't have to send them to a landing page
and all kinds of stuff, right?
So the fact you own your list,
the fact that there's no friction in making the money
and the fact that instead of having algorithms,
it goes straight into people's email box,
instead of having algorithms, they want to push you out.
Make sense?
So lots of juicy stuff I'll be sharing in August,
I promise.
And you're not behind and I've been getting in
and just really making sure I have the lay of the land
to teach you properly,
which is what I do with everything that I teach you.
I don't teach you anything that I don't do.
So one of the discussion items was,
which plate do you stop spinning to do Substack?
And my comment was along the lines
of what you would typically say,
which is start it, get something on there
and just read your analytics
and see which is giving you the most bang for your buck
as you develop.
Is that accurate?
Yeah, and what's ending up happening,
like I, unless I get another mess
of some kind of shadow band or shut down,
like has happened to me in the past,
I'm not dropping my Facebook or my Instagram,
it's working very well.
So I'm definitely not dropping it.
However, I see that Substack is a good way
to start, I don't see the high level of lead generation
from Facebook and Instagram
like you can possibly have in Substack.
And so.
As that grows, I certainly will be giving it more and more
attention.
Right now, it's part of my miracle in a morning hour.
I post a note every day.
And then I post an article.
I was posting it every Sunday when I do my other newsletter.
I may do it every Sunday, or I may move.
I move to Monday morning this time.
And I may do that because Substack
is a little bit more elaborate than my newsletter.
It really needs to be some thought leadership to it.
It needs to have what's unique to you.
And they do have, this is something
I already started talking to you about,
Substack has an AI detector.
And you can even look for yourself.
There's a little button, push.
And it'll say 86% AI.
Like mine, it said 70-something percent written, a person.
And it said something like, I don't know,
12% or something AI.
So it picked up any place that AI helped me.
But I figured, OK, if it says 12%,
people aren't going to get mad about that.
But you need to know how to avoid the AI detectors
in your writing.
If you're just having AI write your whole thing,
Substack's not going to push you out.
People are going to see it.
And now, it's public information.
People can see that AI wrote your stuff.
Besides that, it's obvious.
AI has, if you know anything about AI,
it's got its obvious styles.
It stacks sentences.
And it's not X, it's Y.
Key phrases.
M dashes.
And I mean, you can tell when something's AI.
And people that have been around at all can tell.
And now, you just lost what you wanted,
that authority, that thought leadership.
And so in August, I'm going to be really teaching you
how to write good copy.
You can use AI, but not lose that edge.
OK.
Enough time.
Has this been powerful?
Has this been helpful?
And I'm super excited.
Here comes August.
Let's go, let's go, let's go.
All right.
Yeah.
Talk to you soon.