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All right, welcome to office hours.

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This has been such a powerful week as we have done the power hour and then from pressure

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to partnership.

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We just finished right before this and then moving into office hours.

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So we've been really laying the foundation of what is it look like practically to walk

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out this faith rest realm, to walk out this resurrection life, how, what does that look

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like in business?

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You know, the world has one way of building a business and God often has another.

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And I've read so many beautiful business testimonies of what we've been talking about, where we

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let go of the need to control and the need to understand the outcome and the need to

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hustle and strive and grind and operating from a driven place of fear and pressure and

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instead moving into this partnership, this divine partnership, Christ in me, the hope

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of glory and moving in that partnership involves getting divine revelation, being able to slow

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down enough to, to pray and to invite the Holy Spirit.

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And I think about, and Linda's a teacher, what's the black man that invented everything

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from the peanut, his name is escaping me, famous inventor and, um, Washington Carver.

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Thank you.

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Thank you.

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Thank you, teacher.

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Okay.

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George Washington Carver.

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Okay.

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Um, his story moved me so much that he would ask God all the things like the resource in

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his hand is a peanut, right?

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And, um, all the things that could come from a peanut and God just unlocked if you've ever

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had a chance to read his testimony and I could go on and on with so many people.

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Right.

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And it's like, what does God want to unlock in your business in this season, in the gifts

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he's placed in you, in the creativity he's put in you?

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And can you imagine building from that place of divine partnership?

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Can you imagine building from this place of, of insight and revelation and creativity and

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like, wow, God, what are we going to do today?

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You know, uh, I was talking to one of my clients a couple of days ago and she was in

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such a contracted place like so many are in this season.

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And I said, you've taken your joy cause she just truly loves what she does and she's so

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good at it and she's taken her joy and it's been just, you know, drained out that it's

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just become this heavy grind and burden.

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I said, go back to the fun of God.

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What is the miracle today?

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I have in my bathroom a plaque that says something to the extent of always believe a miracle

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is about to happen, right?

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Something, something wonderful is always about to happen.

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The miracle is always in the works.

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Right.

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And so it's like, what if we approach every day that way from that, that joyful peace

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and you know, when you think of creativity, who's the source of creativity, the creator

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who created the universe, look at the creativity in every one of us and all the planets and

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all the animals and all the like tapping into the true source.

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But we can't do that from a contracted state.

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That creativity comes when we can be still and know that he's God, right?

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But how would your business be different if you operated on a place of creativity, right?

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What about insight into how things work, into new inventions that could absolutely

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change business, change finances, change health?

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Think about that.

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What could be created?

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from a place of revelation? How about provision? Think about the word provision.

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It's for the vision. What could happen from a place of, wow, God,

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there's things that when you're in this place, it's happened to me time and time and time again.

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It's like it comes out of left field, but none of that happens in this contracted state.

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It comes in that open, surrendered, I trust you, Lord, what are we building? Partnership state.

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So that business can be fun again.

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I don't know if any of you played Monopoly. I grew up teaching my kids business through Monopoly,

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right? And like, it can be just like that. The most successful, the most wealthy people

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have a healthy detachment from the outcome, a healthy detachment from panic and money.

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They know that business has ups and downs and they see it like a game. They see it like a puzzle.

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If you can bring that into your business, you will magnetize. And this applies to every area

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of your life. Relationships, you know, I went dancing last night and it was the coolest night.

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I'm learning Cuban salsa dancing and it's just, what's really beautiful about it, which applies

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to business and why I share it, is Cuban salsa for me has been a series of unlearning, of letting go

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of what I know and what's been programmed into me. Because I've spent over 10 years in linear,

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for lack of better explanation, Latin salsa, which is you're just trained to operate on a slot.

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So you've got a person and your partner and you're dancing in front and everything you do,

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everything you turn, every move, wherever you go, you stay on this slot. You dance on the line.

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Like, I've literally had dance instructors put tape on the ground and do your spins, do everything

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on this. So I've got 10 years of programming like that. Cuban salsa? Uh-uh. Nothing like that.

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It's rueda. It's circular. It's free. It's completely different moves. And every time I try

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to go back to the slot, it ruins the whole dance. Business is ever changing. So what we did in

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2020 isn't working today. What we did in 2018 is not working. 2008. And yet many coaches,

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many programs, many things you're being taught, you're being taught to stay in that. And so

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last night in salsa, it just finally kicked in. And so there's a lesson and then there's

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something called rueda. You're dancing in a circle. It's really fun. It's kind of like square

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dancing. You're changing partners. There's a command and you're just kind of it's just a social

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just blast dance. And I did all of it. I just felt it kick in. And I said, oh, I can't wait

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till the social dance after this. I think I got it. Like everything just like landed. Okay. And

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so right after that, I did the partner dancing and it was just like Cinderella. It was just

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just pure magic. Like my friend Michael that drives me there who taught me at first.

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And he couldn't even talk. He was speechless. He's like, like, where did this come from? Where did

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where's Brenda? Like, where did this come from? He couldn't even talk. He was so shocked.

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And my point is, what happens is consistency creates momentum. And so for me, it was

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unlearning stuff. And then it was showing up enough and practicing enough in a free place

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of openness and receiving and doing new things. And there will be a moment. This is what I'm

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talking about of insight. There'll be a moment of revelation. There'll be a moment of muscle

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memory. There'll be a moment of creativity where it just kicks in. And I just like I just smile.

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I'm going to post a video today. You'll see it. I was just all smile.

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It was just incredible, right?

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So there was this unlearning,

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letting go of how we've always done things,

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letting go of beliefs,

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letting go of things that I've always been taught.

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And Lord, like we just did from pressure to partnership,

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what are you doing in this season, Holy Spirit?

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What do you want me to know and understand

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and do in this season?

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So I want you to think about that with your business.

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Bring me any questions, things I can mentor you.

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We can hot seat any situation in your business.

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I said, we're entering into the most exciting season,

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I believe, in multiple, multiple ways.

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August, I'm going to be bringing special things

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to all of you as Prosper Leader members,

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because August is preparation.

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It's go time for September.

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September can absolutely, if you choose,

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be your absolute best month of this entire year of 2026.

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I promise you, September is,

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Lord willing, is absolutely magical.

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My 35 plus years in business have taught me

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September's magical.

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So this is a very exciting time.

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So let's let go of the chains

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like we did in the last class here.

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Let's let go of the chains, the old beliefs,

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the things that I tried and it didn't work,

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the things that people never, the things I can't,

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I don't know how, I've never.

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And let's come in

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in this divine surrender partnership freedom,

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and it's going to kick in.

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It's just going to blow your mind how exciting it is.

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How free, where all the sudden clients are just flying in

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and you're just saying the right things

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and your marketing is working

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and it just all comes together, you know?

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It's true in everything.

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So like I started to say in relationships,

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that carries in your energy.

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Had a great looking guy,

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the one that I'm dancing with, you'll see in the video.

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And he's like, I just really like your energy, right?

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I mean, people pick up on it.

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People and money pick up on your energy, okay?

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So it's just really fun when you put the fun back in,

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you put the Holy Spirit back in, you put the life back in,

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you take the grind, the hustle, the forcing,

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the fear, the pressure out and like enjoy this thing.

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And that's going to magnetize people to you, okay?

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So any questions, any things you want to work on?

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Otherwise I'll share things, but this is your time.

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Anything you want that you're working on, you desire,

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you're working on right now, you desire support.

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I would like to say something.

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So first of all, I love how you said, you know,

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cause I think the business should be fun.

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And I do believe that people, you know,

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do pick up on the energy and, you know,

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your authenticity and, you know, everything.

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So I, for a while, when I first started my coaching

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and stuff like that, like I had a lot of fun with it

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because I think it was like brand new and I was excited

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and I was like, ooh, this is something challenging

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and dah, dah, dah, dah, dah.

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And then when I got more into it and more into it

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and then things happen and stuff like that,

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it was like, it took away that momentum.

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Totally normal.

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You know?

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Yeah.

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And I know I have a passion for it because I know what it is

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because I want to wake up every morning and I don't like,

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you know, dread it.

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You know how some people are like, oh my gosh,

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I have to go to work.

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And I'm like, no, like I'm going to do my me time

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and my stuff and my quiet time and all that kind of stuff.

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But now I'm ready to like focus.

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So I do have that routine, the momentum,

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like, you know, I do want to work all day.

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I do, but I don't want to overwork

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and I want to work diligently, you know?

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Like have, you know, cause I say, God,

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let me have a progress day.

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Yes.

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Let me be able to, you know, focus

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and what is actually going to move the needle, you know?

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Yes.

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So I think this month for August, I'm really, really focused

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and I'm ready to, you know, like you said,

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like build it for September and I'm ready

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and things like that.

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But what I have found with my post as example

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of like what I've been saying is for a long time,

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consistency hasn't been my issue.

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I can show up every single day.

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I can post, you know, whatever.

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Yeah.

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But when I post about my family,

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family. And I post, you know, about like my husband or my, my, especially my baby girl,

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I get like a lot of engagement, you know, and stuff like that. And with things, I'll

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get so much engagement. Yeah. And people will want to like and love and engage. But then

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when I put a post of me, and make an offer, yes, it's like, why? Yeah. Silence. Yes, that's

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true for everybody, right? Because most people get on social media to scroll, they want to

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be entertained, they want to be so that that's true for everyone. There's a way to bring

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the two together. And you've probably seen me doing that. So I put a picture that stops

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the scroll, because that's the first step, you got to stop the scroll. So like yesterday,

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you saw that I put a very hard challenging Pilates pose that I was able to master, right.

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And I put in some places, I put the real or the story in some place, I just took a piece

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and did a still. So but I don't just say, hey, I went to Pilates yesterday, and I really

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overcame. I asked the Lord, how can I take is this what the Lord did, he would take everything

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around him, there were farmers around him. So he would talk about farming, he'd talk

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about a seed, he'd talk about a plant, he'd talk about a fruit, right? If he was out fishing,

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he'd talk about fish, if he was eating, he'd talk about bread and wine. So Jesus was masterful

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at sensory storytelling that pulls people into your story. And in the story, either

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teaches or challenges or invites, right? So you can actually bring the two together.

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Okay, so if I was showing family, I might do a contrast. There was a day that even when I was

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with my daughter, I was somewhere else in my head, and they're like painting themselves into your

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story, right? I was thinking about the next sale, I was thinking about the bank account, I actually

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didn't hear her when I nodded, I was actually somewhere else. No more. I've learned the freedom

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of having my own business, whatever, and I would tie it into your offer. Or I didn't have the

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energy, I knew she wanted to play, and all I wanted to do was take a nap. No more. So it can

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be a picture of you playing with your daughter that stops the scroll, that can be an emotional

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story that people paint themselves into, that they're like, wow, that's me, that's me. And you,

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then you can do a one word response, if that's you say, and I'll send you more information,

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right? So there's a way to, to bring those together. Does that make sense? Yeah. So you want

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to you, it's important that you capture and your mind, I can tell you're getting really good at the

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things you're catching on your posts, I watch you, and I like what you're doing, Amanda. And I see it,

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like I said, that that was such a great post for any of you that haven't seen it, like go like it

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for her. So it's got a picture of her, and it's her and her husband, and it's two frames. And it says,

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it's not just the 10 pound, I'm paraphrasing, go look at it, but it's not just the 10 pounds

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that I've lost. It's this, and it's got her holding hands and walking with her husband. And

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it's this incredible story that before the supplement, her husband couldn't walk with her

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very far, he was in pain in his hips and knees or whatever it was. And so like, that was so memorable

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that it stopped my scroll. It was beautifully taken, it was out in nature. And it was so poignant,

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having a big caption on the picture, it was really brilliant. It's not the 10 pounds, and you're like,

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10 pounds, I could use 10 pounds right now. It was this, and then you're like, what is this? And now

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I want to read the story, and I'm pulled in, and hey, if you want to experience all of these benefits.

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So everything, capture your life. People are, I do, and I've taught you all to do a lot of

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analytics. I study my social media analytics every week. I know everything about my analytics, okay.

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For me, people love either my face, like if you guys think I take a million selfies, because like,

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I really love putting a picture of myself, wrong. It took a lot of motivation to do that, okay.

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Someone looked at my camera the other day, and they're like, wow, there's a lot of pictures of

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you in here, right. And it's like, yeah, I need a fresh one.

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every day, right?

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So, but I now have a mindset that while I'm having fun,

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while I'm doing Pilates, what could I take here?

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While I'm dancing, what can I take here?

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My analytics show that my audience absolutely greatest,

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you know, views, engagement, all of it, right?

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So, does that help?

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I would just say, yes, that's totally normal.

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Now, learn how to tie it together.

251
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Yeah, yeah, because even like a post I did yesterday,

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I put on my hook, it was, I almost didn't share this.

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Yeah.

254
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And I didn't get like a lot of likes and engagements,

255
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but when I look at the analytics,

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it's like over 900 views.

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There you go.

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Well, I know people are looking, they're doing stuff.

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You need to know that, you do need to know that.

260
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Yeah, and thank God I see that.

261
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Yes, that's why I say it's deceptive.

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I may not see a single like or comment,

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and I may think that post is a flop.

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It got double, triple, quadruple views, okay?

265
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And you have to know your clients,

266
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there's a lot of lurkers, there's a lot of stalkers.

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Before they ever put themselves out there and comment

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or buy, they're watching you.

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I've had clients say, I've been watching you for six months.

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I've had clients say, I've been watching you for three years.

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I always knew I was gonna work with you.

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That's those numbers, those 900 views, those 9,000 view,

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okay, so don't get sucked in to just looking

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at likes and comments, okay?

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And I'm glad that you're seeing that.

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That's, I'm glad you brought that up

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because otherwise people get discouraged and say,

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they say to me, oh, it's just crickets.

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And I go, well, let's see if it's crickets.

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And then it'll say 4,000 views.

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It's like, do you know what it would take in the old days

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to have 4,000 people look at you?

283
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Like renting a stadium and paying,

284
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like, do you know what 4,000 views or 100 views

285
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for that matter is like, right?

286
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So be careful how you're judging what it is.

287
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Now, I wanna bring up, so capturing your life

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is very powerful.

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People are doing business with you.

290
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So the more they know you,

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the more they feel like they know you.

292
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This is why showing up is so important.

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A mix of reels, of talking, of pictures,

294
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of stories, showing up.

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And if you go back to an original study from television,

296
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when television shows were first produced,

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they found this amazing scientific phenomenon

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that seeing the show every day,

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seeing the actress face every day,

300
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and you guys can relate to this on Netflix or Prime

301
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or whatever you watch.

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If you've ever watched a series,

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they feel rapport with you.

304
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They feel they know you.

305
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They feel there's a relationship,

306
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even though you don't know them

307
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and they don't actually know you.

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Like in the television, it's an actor.

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It's not even the role that they're playing,

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but we know them as that.

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Like how many of you still remember the Fonz, Fonzie?

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Right, any of you grew up around happy days

313
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and you remember the Fonz?

314
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Like that's not who Henry Winkler is,

315
00:23:32.040 --> 00:23:35.520
but man, did we know the Fonz, right?

316
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And so I share that because in social media,

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the more, if every day they see you,

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a picture of you, a picture of your life,

319
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a real every day,

320
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they actually psychologically feel they know you.

321
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So it makes you front of mind when they go to buy.

322
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It raises the know, like, and trust.

323
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They actually feel they know you.

324
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So those of you hiding that don't show up

325
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and don't show your face because your makeup's not right,

326
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your hair's not right or whatever,

327
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you're really missing an opportunity, okay?

328
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So I would say that.

329
00:24:15.600 --> 00:24:17.960
The last thing I wanna say about this, Amanda,

330
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that I wanted to teach anyway,

331
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and this is a good springboard,

332
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but first of all, do you feel like

333
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you got your question answered?

334
00:24:25.680 --> 00:24:26.720
Do you feel like?

335
00:24:26.720 --> 00:24:29.040
Yeah, yeah, because you're not the only person.

336
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Everybody said that that is normal.

337
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They're like, you know, once you start like, you know,

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offering your offer or asking or something like that,

339
00:24:38.880 --> 00:24:42.040
you know, you're not gonna get as many engagements

340
00:24:42.040 --> 00:24:44.000
and views and, you know, all that kind of stuff.

341
00:24:44.000 --> 00:24:46.920
It's normal, but then they say, don't stop doing it

342
00:24:46.920 --> 00:24:50.320
just because of that, you know, intertwine it.

343
00:24:50.320 --> 00:24:54.040
So you wanna do like a give, give, give, ask, okay?

344
00:24:54.040 --> 00:24:58.240
So you want a hope post, an inspiration post

345
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that just raises their vibration.

346
00:25:00.000 --> 00:25:06.760
Okay, you want an educational type post that they learn something that they didn't know,

347
00:25:06.760 --> 00:25:10.200
they grow, because if they're learning and they're growing, hanging around you, they're

348
00:25:10.200 --> 00:25:11.660
going to keep coming back.

349
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If you make them think different, make them do different, give them tools, they're going

350
00:25:15.560 --> 00:25:18.120
to keep coming back, right?

351
00:25:18.120 --> 00:25:25.380
So and then you can have this, this call to action.

352
00:25:25.380 --> 00:25:30.780
So you can give, give, give, ask, you're giving value, giving inspiration, giving hope, and

353
00:25:30.780 --> 00:25:34.980
then, hey, join me, right?

354
00:25:34.980 --> 00:25:42.780
And in that rhythm, if nobody minds, and you actually have to do that on regular frequency,

355
00:25:42.780 --> 00:25:49.400
at least every third or fourth post, because the opposite extreme is that people follow

356
00:25:49.400 --> 00:25:53.700
you for years and like you, but they have no clue what you do.

357
00:25:53.700 --> 00:25:55.380
It's just not clear.

358
00:25:55.380 --> 00:25:59.020
So I could go pull your audience and say, what does Amanda do?

359
00:25:59.020 --> 00:26:00.740
And they'll say, I'm not sure.

360
00:26:00.740 --> 00:26:01.740
I don't know.

361
00:26:01.740 --> 00:26:04.300
I think she's in some kind of nutrition thing.

362
00:26:04.300 --> 00:26:06.260
I think she's in some kind of network marketing.

363
00:26:06.260 --> 00:26:07.680
Well, that's what you don't want.

364
00:26:07.680 --> 00:26:10.100
They don't understand, see the value.

365
00:26:10.100 --> 00:26:15.500
So you must keep posting them whether people like her comment, you must do that for front

366
00:26:15.500 --> 00:26:21.740
of mind and for clarity, because don't assume they understand what you do, right?

367
00:26:21.780 --> 00:26:23.180
So that's, that's so good.

368
00:26:23.180 --> 00:26:24.180
Okay.

369
00:26:24.180 --> 00:26:25.180
Good.

370
00:26:25.180 --> 00:26:26.180
Is there any other questions?

371
00:26:26.180 --> 00:26:27.180
Or is that me?

372
00:26:27.180 --> 00:26:28.180
No, that's it.

373
00:26:28.180 --> 00:26:29.180
Thank you.

374
00:26:29.180 --> 00:26:30.180
Okay.

375
00:26:30.180 --> 00:26:34.740
So while I've got you, I'm going to keep going on, on another subject of this.

376
00:26:34.740 --> 00:26:39.380
I'm going to springboard off of that, unless any of you raise your hand, if there's something

377
00:26:39.380 --> 00:26:45.020
else, raise your hand and we will, okay, come on, Collette.

378
00:26:45.020 --> 00:26:47.260
Can I make four quick comments?

379
00:26:47.260 --> 00:26:48.260
I know.

380
00:26:48.260 --> 00:26:49.260
Come on in.

381
00:26:49.260 --> 00:26:50.260
Absolutely.

382
00:26:50.260 --> 00:26:51.260
Okay.

383
00:26:51.780 --> 00:26:52.780
First of all, Amanda, she does real well.

384
00:26:52.780 --> 00:26:57.580
She had a beautiful shot with the side view of her looking out the window, drinking from

385
00:26:57.580 --> 00:26:58.580
a mug or something.

386
00:26:58.580 --> 00:27:00.460
It was so soft.

387
00:27:00.460 --> 00:27:01.460
It was just beautiful.

388
00:27:01.460 --> 00:27:04.260
I want to tell her, I think she's doing a great job.

389
00:27:04.260 --> 00:27:05.260
And she looks nice.

390
00:27:05.260 --> 00:27:07.260
You know, all her pictures look nice.

391
00:27:07.260 --> 00:27:10.260
I just want to say that to her to encourage her.

392
00:27:10.260 --> 00:27:14.700
I don't know if all of you are watching her, but she's helping me because she gives me

393
00:27:14.700 --> 00:27:15.700
the courage.

394
00:27:15.700 --> 00:27:17.260
You know, she's, she's doing it.

395
00:27:17.260 --> 00:27:24.300
Secondly, last week, you mentioned nice at the end of the program, and Linda gave a definition

396
00:27:24.300 --> 00:27:25.300
of it being foolish.

397
00:27:25.300 --> 00:27:30.580
My husband and I had gone to see Supergirl and the beginning of the movie, I didn't really

398
00:27:30.580 --> 00:27:31.780
care for, but it was important.

399
00:27:31.780 --> 00:27:36.540
It was a backstory on how she'd been living and drinking and being drunk and not really

400
00:27:36.540 --> 00:27:38.780
living her life or contributing to society.

401
00:27:38.780 --> 00:27:45.300
And then it shows a flashback where her mother tells her it's all right for her not to be

402
00:27:45.300 --> 00:27:48.620
nice, but she wants her to be good.

403
00:27:48.620 --> 00:27:53.020
And I told my husband when I came out of the movie a few weeks ago, that was the most impressionable

404
00:27:53.020 --> 00:27:55.460
line in the movie to me.

405
00:27:55.460 --> 00:27:57.300
Because I've never really put that together.

406
00:27:57.300 --> 00:28:01.860
But when Linda said that, and you said that last week, it clicked that her mother wanted

407
00:28:01.860 --> 00:28:04.700
her to be good, not worry about being nice.

408
00:28:04.700 --> 00:28:08.340
And if you go see the movie, you'll see that her actions were good.

409
00:28:08.340 --> 00:28:11.140
She tried to help people, but not necessarily nice.

410
00:28:11.140 --> 00:28:13.860
So I want to tell you that.

411
00:28:13.860 --> 00:28:16.540
I appreciate what you said about a miracle.

412
00:28:16.540 --> 00:28:18.260
What's a miracle today, Lord.

413
00:28:18.260 --> 00:28:25.660
And also you talked about a healthy detachment in business and that it can be like a game,

414
00:28:25.660 --> 00:28:27.580
a puzzle and put some fun into it.

415
00:28:27.580 --> 00:28:29.020
That meant a lot to me too.

416
00:28:29.020 --> 00:28:30.020
Yes.

417
00:28:30.020 --> 00:28:31.020
Good.

418
00:28:31.020 --> 00:28:32.020
Thank you for the feedback.

419
00:28:32.020 --> 00:28:33.020
Absolutely.

420
00:28:33.020 --> 00:28:40.500
That will change so much for you if you can make it fun again and you will also attract,

421
00:28:40.500 --> 00:28:43.900
think about who do you want to hang around someone?

422
00:28:43.900 --> 00:28:45.580
What business do you want to join?

423
00:28:45.580 --> 00:28:50.820
One that is a blast and everybody is just having so much fun or one that, you know,

424
00:28:50.820 --> 00:28:52.860
or what church do you want to join?

425
00:28:52.860 --> 00:28:55.740
One that there's just so much life for everybody.

426
00:28:55.740 --> 00:29:01.220
You know, how are you doing blessed and highly favored, you know, I mean, prune face, right?

427
00:29:01.220 --> 00:29:02.540
I mean, right.

428
00:29:02.540 --> 00:29:10.260
I mean, like people want to be around inspiration and joy and life where we, you know, plants

429
00:29:11.020 --> 00:29:12.020
go toward the sun.

430
00:29:12.020 --> 00:29:13.020
We go toward the sun.

431
00:29:13.020 --> 00:29:14.020
We go toward light.

432
00:29:14.020 --> 00:29:17.340
We go toward high frequency, right?

433
00:29:17.340 --> 00:29:20.740
And so make it fun again.

434
00:29:20.740 --> 00:29:24.900
And that's when your creativity will come back and the insights and the revelation and

435
00:29:24.900 --> 00:29:25.900
everything.

436
00:29:25.900 --> 00:29:26.900
Beautiful.

437
00:29:26.900 --> 00:29:27.900
Thank you for sharing.

438
00:29:27.900 --> 00:29:33.060
Is there any questions or are you just sharing the insights?

439
00:29:33.060 --> 00:29:34.380
I just wanted to share those things.

440
00:29:34.380 --> 00:29:39.340
And I thought the part about being nice last week was so important that, you know, it meant

441
00:29:39.340 --> 00:29:40.340
I'm foolish.

442
00:29:40.340 --> 00:29:42.980
I'm like, I'm trying to keep that in mind.

443
00:29:42.980 --> 00:29:46.980
And do you guys see how awareness is the first step to transformation?

444
00:29:46.980 --> 00:29:51.380
You see, she got awareness and now she's seeing it in like the movie.

445
00:29:51.380 --> 00:29:52.620
She would have not caught that.

446
00:29:52.620 --> 00:29:54.140
It would have just gone over.

447
00:29:54.140 --> 00:29:58.900
But the very fact, and this is how it is in everything that you're learning here in the

448
00:29:58.900 --> 00:30:00.020
Prosper Letter Leader.

449
00:30:00.000 --> 00:30:02.120
membership, and in the word, and in your prayer.

450
00:30:02.320 --> 00:30:05.320
Awareness is the first step to transformation.

451
00:30:05.520 --> 00:30:07.560
You start seeing things differently.

452
00:30:07.760 --> 00:30:12.760
There's many things you cannot unsee, right?

453
00:30:12.960 --> 00:30:14.840
And that's the power of this.

454
00:30:15.040 --> 00:30:16.640
So very beautiful.

455
00:30:16.840 --> 00:30:18.920
Thank you for sharing.

456
00:30:19.120 --> 00:30:27.000
OK, so I would also like to build on or Linda, do you have anything?

457
00:30:27.200 --> 00:30:28.680
OK, all right.

458
00:30:28.840 --> 00:30:36.240
I'd like to build also on Amanda what you're sharing.

459
00:30:36.440 --> 00:30:40.000
There's another aspect of what you're

460
00:30:40.200 --> 00:30:43.240
catching in photography and what you're posting.

461
00:30:43.440 --> 00:30:48.560
So one is your life in general and pulling valuable things from your life.

462
00:30:48.760 --> 00:30:55.680
The other is gleaning everything from every event,

463
00:30:55.840 --> 00:31:04.400
every coaching call, every OK, and there's a lot of beautiful ways to do that.

464
00:31:04.600 --> 00:31:10.080
OK, so I have a client and she does some really beautiful things.

465
00:31:10.280 --> 00:31:15.200
She does the she's she's down in Fresno and she does the the sound bowl.

466
00:31:15.400 --> 00:31:17.760
She's just really gifted at it.

467
00:31:17.960 --> 00:31:20.520
And she's put together these kind of rest

468
00:31:20.520 --> 00:31:27.240
and retreat type days where it's outside in a swimming pool and they're floating.

469
00:31:27.440 --> 00:31:29.480
So they're floating in the pool and they

470
00:31:29.680 --> 00:31:32.880
have like a mask on and then she's doing the beautiful sound bowls.

471
00:31:32.880 --> 00:31:33.360
Right.

472
00:31:33.560 --> 00:31:42.720
And so, you know, I said, what's really important is that you are.

473
00:31:42.720 --> 00:31:45.120
And of course, she can't do it right at the moment.

474
00:31:45.120 --> 00:31:46.280
She's doing the sound bowls.

475
00:31:46.280 --> 00:31:51.400
But throughout the rest of the day that you capture everything or have someone

476
00:31:51.600 --> 00:31:55.440
capture people taking pictures of the people floating in the pool,

477
00:31:55.640 --> 00:32:02.120
people videoing you playing the sound bowls, have asked someone to catch a quick reel,

478
00:32:02.320 --> 00:32:04.520
interviewing people as they're leaving,

479
00:32:04.720 --> 00:32:08.680
getting testimonies when they're most excited, when they're leaving.

480
00:32:08.880 --> 00:32:15.000
So my point of all of this is harvest from every conversation,

481
00:32:15.000 --> 00:32:19.160
every event, every coaching I will take.

482
00:32:19.360 --> 00:32:23.680
And like when I did the open the flow

483
00:32:23.880 --> 00:32:31.240
event on Saturday, one of the ways that I gleaned from that is I put the full

484
00:32:31.440 --> 00:32:38.760
transcripts in chat and I said, study this and find the gold in here.

485
00:32:38.960 --> 00:32:41.600
I'd like you to find all of the quotables

486
00:32:41.600 --> 00:32:46.680
that would make a great note on Substack or post in Facebook,

487
00:32:46.880 --> 00:32:50.400
the lessons that would make a great teaching

488
00:32:50.600 --> 00:32:56.280
and organize it and put it all on a Google Doc or Word doc for me.

489
00:32:56.480 --> 00:33:01.200
OK, so now not only did I do the event,

490
00:33:01.400 --> 00:33:06.480
of course, there was testimonials and reviews and things that I pull from.

491
00:33:06.680 --> 00:33:09.320
But now it's already done for me.

492
00:33:09.520 --> 00:33:14.600
There's all these beautiful quotables and all these beautiful lessons and all

493
00:33:14.800 --> 00:33:19.720
of this beautiful gold that you can mine from everything that you do.

494
00:33:19.920 --> 00:33:23.560
And so that would be also because, Amanda,

495
00:33:23.760 --> 00:33:29.440
if people can see so a conversation that you had or someone that you put

496
00:33:29.640 --> 00:33:32.960
on the program, if you're doing Zoom, make sure you're recording.

497
00:33:33.160 --> 00:33:36.400
And if it's if you're giving a testimony

498
00:33:36.440 --> 00:33:39.320
with a name, you know, then you need to get permission.

499
00:33:39.520 --> 00:33:43.400
But if it's in general, one of the participants said something,

500
00:33:43.400 --> 00:33:44.560
you could make it very general.

501
00:33:44.760 --> 00:33:47.760
One of the participants said something that really moved me.

502
00:33:47.960 --> 00:33:50.440
And you guys see I do that all the time.

503
00:33:50.640 --> 00:33:53.960
I mean, Colette, she's so edifying, right?

504
00:33:54.160 --> 00:33:56.440
She'll send me a text or she'll say something.

505
00:33:56.640 --> 00:34:00.000
And then you'll see on social media I'm quoting her.

506
00:34:00.000 --> 00:34:00.440
Right.

507
00:34:00.440 --> 00:34:08.159
And so there's you know, that's really beautiful for people to.

508
00:34:08.360 --> 00:34:13.679
So you want them to understand what you do.

509
00:34:13.880 --> 00:34:18.360
You want them to see.

510
00:34:18.560 --> 00:34:26.480
Themselves in it, why they could benefit, why they need it.

511
00:34:26.719 --> 00:34:30.239
Experience it in advance.

512
00:34:30.440 --> 00:34:33.080
So before they've coached from you or

513
00:34:33.280 --> 00:34:39.080
attended an event or taken your product, if they can experience it.

514
00:34:39.280 --> 00:34:44.960
And so that would involve maybe mixing up stuff and drinking and talking about what

515
00:34:45.159 --> 00:34:50.040
you felt after five minutes, after an hour, after six months, you know,

516
00:34:50.239 --> 00:34:55.320
could be an example if it's a if it's a food or a product or a supplement.

517
00:34:55.360 --> 00:34:56.719
Right.

518
00:34:56.920 --> 00:34:59.920
They have to imagine, can this fit into my life?

519
00:35:00.000 --> 00:35:03.960
Because people are always thinking to themselves,

520
00:35:03.960 --> 00:35:05.720
does it work?

521
00:35:05.720 --> 00:35:07.240
So you need lots of validation.

522
00:35:07.240 --> 00:35:09.960
Does it work?

523
00:35:09.960 --> 00:35:11.400
Can I do it?

524
00:35:11.400 --> 00:35:13.640
So sometimes they're convinced, wow, a lot of people

525
00:35:13.640 --> 00:35:14.480
are getting benefit.

526
00:35:14.480 --> 00:35:15.920
This seems to work.

527
00:35:15.920 --> 00:35:18.000
But can I do this?

528
00:35:18.000 --> 00:35:20.120
And they bring their own story into it.

529
00:35:20.120 --> 00:35:22.040
Oh, I never stick with anything.

530
00:35:22.040 --> 00:35:25.240
Or let me let that in.

531
00:35:25.240 --> 00:35:27.200
There we go.

532
00:35:27.200 --> 00:35:32.800
So people are always asking the question, does it work?

533
00:35:32.800 --> 00:35:35.680
Does this program, does this coaching do these products?

534
00:35:35.680 --> 00:35:36.360
Does it work?

535
00:35:36.360 --> 00:35:39.240
That's part of they're getting from the consistency

536
00:35:39.240 --> 00:35:39.840
in your post.

537
00:35:39.840 --> 00:35:41.640
Does it work?

538
00:35:41.640 --> 00:35:46.720
Then the next question they have is, will it work for me?

539
00:35:46.720 --> 00:35:48.200
Will it work for me?

540
00:35:48.200 --> 00:35:51.600
Because they're thinking, oh, stuff works for other people.

541
00:35:51.600 --> 00:35:52.960
But I've tried all these things.

542
00:35:52.960 --> 00:35:54.120
And it never works for me.

543
00:35:54.120 --> 00:35:55.200
I've done coaching.

544
00:35:55.200 --> 00:35:56.600
I've been in the course.

545
00:35:56.600 --> 00:35:58.080
I've taken the products.

546
00:35:58.080 --> 00:36:02.000
And so they're always like, you have to move from, OK, wow,

547
00:36:02.000 --> 00:36:03.280
this really seems to work.

548
00:36:03.280 --> 00:36:04.680
There's lots of testimonies.

549
00:36:04.680 --> 00:36:05.960
There's lots of science.

550
00:36:05.960 --> 00:36:07.440
There's lots of whatever.

551
00:36:07.440 --> 00:36:09.360
This seems to work.

552
00:36:09.360 --> 00:36:11.280
Will it work for me?

553
00:36:11.280 --> 00:36:14.640
And you can get that in story form.

554
00:36:14.640 --> 00:36:19.800
You can get it in frequently asked question posts.

555
00:36:19.800 --> 00:36:21.760
And so will it work for me?

556
00:36:21.800 --> 00:36:28.000
And then the third is, will they help me?

557
00:36:28.000 --> 00:36:30.680
Like in coaching, so many people have just

558
00:36:30.680 --> 00:36:33.200
been thrown in a group.

559
00:36:33.200 --> 00:36:37.800
So I often, a lot of people will get a breakthrough intensive

560
00:36:37.800 --> 00:36:40.800
with me, a business breakthrough intensive with me,

561
00:36:40.800 --> 00:36:43.360
because it's not in a group.

562
00:36:43.360 --> 00:36:45.520
And they're always so surprised.

563
00:36:45.520 --> 00:36:47.400
Every time they've done something

564
00:36:47.400 --> 00:36:50.360
like this to get clarity, they've been thrown in a group.

565
00:36:50.360 --> 00:36:52.120
And they didn't ask the question,

566
00:36:52.120 --> 00:36:53.760
or they forgot about it afterwards.

567
00:36:53.760 --> 00:36:55.240
And it didn't work.

568
00:36:55.240 --> 00:36:56.760
It was too general.

569
00:36:56.760 --> 00:36:59.400
And they're so surprised.

570
00:36:59.400 --> 00:37:00.800
It's one-on-one.

571
00:37:00.800 --> 00:37:04.200
It's like, yes, it's you and I. It's on a whiteboard.

572
00:37:04.200 --> 00:37:05.360
You're going to have notes.

573
00:37:05.360 --> 00:37:06.520
It's recorded.

574
00:37:06.520 --> 00:37:07.840
We're going to follow up.

575
00:37:07.840 --> 00:37:09.120
This is personalized.

576
00:37:09.120 --> 00:37:12.160
This is individualized.

577
00:37:12.160 --> 00:37:18.520
Coaching is a $5.3 billion industry right now.

578
00:37:18.520 --> 00:37:23.240
That's B with a billion, $5.3 billion industry right now.

579
00:37:23.240 --> 00:37:29.160
The coaching that sells is very practical, very specific.

580
00:37:29.160 --> 00:37:31.800
There's a specific result.

581
00:37:31.800 --> 00:37:35.040
And so as you're sharing that result, and they're going,

582
00:37:35.040 --> 00:37:37.160
wow, people are getting the result.

583
00:37:37.160 --> 00:37:38.840
Can I get the result?

584
00:37:38.840 --> 00:37:42.800
And lastly, will they help me?

585
00:37:42.800 --> 00:37:47.720
And so I often put in there, hey,

586
00:37:47.720 --> 00:37:49.000
we're going to be in this together.

587
00:37:49.000 --> 00:37:50.480
There's going to be accountability.

588
00:37:50.480 --> 00:37:52.120
There's going to be feedback.

589
00:37:52.120 --> 00:37:54.520
There's going to be, you're not alone.

590
00:37:54.520 --> 00:37:56.640
I'll often communicate, you're not alone.

591
00:37:56.640 --> 00:38:00.200
You don't have to figure this out alone.

592
00:38:00.200 --> 00:38:04.320
So those are things, Amanda, to be including in your post,

593
00:38:04.320 --> 00:38:07.600
that it's answering those hidden questions,

594
00:38:07.600 --> 00:38:09.960
the hidden questions of, does it work?

595
00:38:09.960 --> 00:38:11.640
Will it work for me?

596
00:38:11.640 --> 00:38:12.800
Will they help me?

597
00:38:15.480 --> 00:38:17.080
So keep going.

598
00:38:17.440 --> 00:38:18.280
Stay consistent.

599
00:38:18.280 --> 00:38:19.120
Those are really, really, really good.

600
00:38:19.120 --> 00:38:19.960
Thank you.

601
00:38:19.960 --> 00:38:22.160
I will definitely play around with those.

602
00:38:22.160 --> 00:38:23.000
Yeah.

603
00:38:23.000 --> 00:38:24.080
No, I'm super proud.

604
00:38:24.080 --> 00:38:26.680
I'm watching your posts as you've been growing.

605
00:38:26.680 --> 00:38:27.520
I'm just watching.

606
00:38:27.520 --> 00:38:29.240
They're getting better and better.

607
00:38:29.240 --> 00:38:32.600
And I'm super glad that you're checking analytics

608
00:38:32.600 --> 00:38:34.400
because the numbers don't lie.

609
00:38:34.400 --> 00:38:36.200
That really helps you.

610
00:38:36.200 --> 00:38:39.880
Yeah, I've been doing that at least once a week,

611
00:38:39.880 --> 00:38:41.160
sometimes twice.

612
00:38:41.160 --> 00:38:42.640
So I'm looking.

613
00:38:42.640 --> 00:38:45.800
Now I just have to put it into chat GBT,

614
00:38:45.840 --> 00:38:47.520
but I'll do that once it's launched.

615
00:38:47.520 --> 00:38:48.840
That's important.

616
00:38:48.840 --> 00:38:49.680
Good.

617
00:38:49.680 --> 00:38:50.520
Yes.

618
00:38:50.520 --> 00:38:53.760
So, and by the way, they may tell a different story.

619
00:38:53.760 --> 00:38:56.040
I don't know if you're on more than one platform.

620
00:38:56.040 --> 00:38:58.680
So I'm on Instagram, I'm on Facebook,

621
00:38:58.680 --> 00:39:00.920
and now I'm really building Substack, right?

622
00:39:00.920 --> 00:39:05.920
And so they tell a very different story, okay,

623
00:39:05.920 --> 00:39:10.920
of what the people on Instagram are liking that I do,

624
00:39:11.080 --> 00:39:12.360
what's getting the views,

625
00:39:12.400 --> 00:39:14.400
what's getting the engagement.

626
00:39:14.400 --> 00:39:17.600
From Facebook, very different story.

627
00:39:17.600 --> 00:39:19.720
And so you have to slightly,

628
00:39:19.720 --> 00:39:22.800
don't just put the same post across all platforms.

629
00:39:22.800 --> 00:39:27.160
And of course, Substack has its own, complete, different.

630
00:39:28.000 --> 00:39:30.920
It's got a lot of hidden little levers

631
00:39:30.920 --> 00:39:33.040
that really move the needle.

632
00:39:33.040 --> 00:39:35.480
And so I'll be excited when I start teaching you guys

633
00:39:35.480 --> 00:39:36.320
about it.

634
00:39:36.320 --> 00:39:37.320
I'm playing with it.

635
00:39:37.320 --> 00:39:42.320
It's working and I'll launch you guys really good.

636
00:39:42.320 --> 00:39:44.040
But it's got a lot of hidden levers.

637
00:39:44.040 --> 00:39:45.320
It's totally different.

638
00:39:45.320 --> 00:39:47.160
It's nothing like any of those others.

639
00:39:47.160 --> 00:39:48.400
It's not like LinkedIn.

640
00:39:48.400 --> 00:39:50.200
It's not like Facebook.

641
00:39:50.200 --> 00:39:51.320
It's not like Instagram.

642
00:39:51.320 --> 00:39:52.800
It's not like TikTok.

643
00:39:52.800 --> 00:39:57.800
It has its own way of building it and it's working.

644
00:39:58.480 --> 00:40:00.040
There's some real magic in it.

645
00:40:00.000 --> 00:40:04.080
ready. I'm just, you know, only been at it for a couple of weeks and it's excited to

646
00:40:04.080 --> 00:40:09.120
see what's happening. Yeah. So, so if I can add something, I don't want to take up. Oh,

647
00:40:09.120 --> 00:40:15.020
no, it's great. It's valuable. But, um, I've been trying to understand what Instagram is

648
00:40:15.020 --> 00:40:22.000
a little bit more too. Now, when I go on Instagram, basically all I see is a lot of reels. Am

649
00:40:22.000 --> 00:40:28.560
I right? It's more like, Oh no, you, um, it's got all three. And so when you post their

650
00:40:28.560 --> 00:40:35.840
stories, there's reels and there's posts. Okay. And you want a mixture of those and

651
00:40:35.840 --> 00:40:43.960
then you want to watch your analytics. Okay. Um, but it's like Facebook, it's meta. Okay.

652
00:40:43.960 --> 00:40:51.580
And so on Facebook stories play a different role than reels play, then posts play. Right.

653
00:40:51.580 --> 00:40:57.500
And so if it's something that you want to really have value and stick around, put it

654
00:40:57.500 --> 00:41:03.060
as a post, you can make a reel about it. You can make a story, but if you want it to

655
00:41:03.060 --> 00:41:10.540
stick around, make it solid and then watch your analytics, watch your analytics. And

656
00:41:10.540 --> 00:41:18.740
of course, you're going to see Amanda, what the algorithms have decided that you like.

657
00:41:18.740 --> 00:41:26.140
Okay. So there's someone that will say, Instagram, I just, I can't stand it. It's just all politics.

658
00:41:26.180 --> 00:41:31.900
I don't get any politics on my Instagram zero or my Facebook zero. Yeah. Okay. Cause it

659
00:41:31.900 --> 00:41:38.220
doesn't feed me those algorithms. Cause I'm not being political. Okay. And, uh, you know,

660
00:41:38.260 --> 00:41:44.100
obviously now I get a lot of dancing, you know, recommendations. And so I'm, you know,

661
00:41:44.180 --> 00:41:49.860
my, my Instagram is a mix between me keeping in touch where all the great events are and

662
00:41:49.860 --> 00:41:55.540
me building a business with coaching. Right. So, but it's going to feed you. So what you're

663
00:41:55.540 --> 00:42:02.020
seeing right now will also change. It's based on what it thinks that you desire to see.

664
00:42:02.660 --> 00:42:08.260
Okay. Yeah. So it'll change. Respond to the reels. And that's when you get in and watch,

665
00:42:08.260 --> 00:42:11.540
it's going to show you all reels. And you know,

666
00:42:11.540 --> 00:42:16.220
Okay. So, but what, what combination of posts and reels, cause you do both Brenda, you do

667
00:42:16.220 --> 00:42:22.700
posts and you do reels and you have this formula that you're using for that because it's just

668
00:42:22.700 --> 00:42:29.020
show up both ways. Right. And stories. And I spaced them apart. I don't post them all at the

669
00:42:29.020 --> 00:42:36.060
same time. Okay. Not necessarily even on the same day. So you could rotate the days or you can

670
00:42:36.060 --> 00:42:42.700
rotate the time of the day. Okay. I may do a story first thing in the morning. So it's got a 24

671
00:42:42.700 --> 00:42:48.060
hour shelf life that I'm staying in front of people and it's drawing them into my page. Once

672
00:42:48.060 --> 00:42:53.820
they go in my page, they're going to look at the posts and my posts should do what I want it to do.

673
00:42:53.820 --> 00:43:02.860
Right. So I need at least one solid post a week, if not a couple, and then the reels and the stories

674
00:43:02.860 --> 00:43:09.580
can, because those disappear can be, you know, bring in, especially the stories can be, can be

675
00:43:09.580 --> 00:43:18.620
bringing in. Okay. And I'm just trying to see Linda, did you put a question in here too? Something

676
00:43:18.620 --> 00:43:24.380
about just tired, had a client. Oh, we're just commenting on you if you're okay or something. Is

677
00:43:24.380 --> 00:43:33.260
that personal? Okay. Okay. So, but to answer your question fully, Linda, start doing all three

678
00:43:33.820 --> 00:43:41.500
and watch your analytics. It's going to tell you a lot. So different people have different analytics.

679
00:43:41.500 --> 00:43:47.100
And so when I'm coaching people, it's very different. I have some people just run with the

680
00:43:47.100 --> 00:43:52.940
reels, you know, just have enough posts. That's your meat that they really can find out about you

681
00:43:52.940 --> 00:44:02.380
and understand what you do. It's same with Substack, right? I do just one main article a week that can

682
00:44:02.460 --> 00:44:07.980
just stand alone and thank you for making my article beautiful, Linda. They're beautiful.

683
00:44:08.940 --> 00:44:14.780
So I do an article a week, which means, which means Linda, I'm need, I'm going to need something

684
00:44:14.780 --> 00:44:22.460
beautiful every Sunday to post on Monday morning or Monday morning. But anyway, I have just the

685
00:44:22.460 --> 00:44:27.180
main articles, but those people keep coming back forever and ever. Like that's your, that's your

686
00:44:27.180 --> 00:44:33.660
meat and potatoes. So they should get a sense of what you do and how they can work with you

687
00:44:33.660 --> 00:44:42.460
and have it be, you know, well-written. Notes, on the other hand, you want to do one to three times

688
00:44:42.460 --> 00:44:51.980
a day and restacking other people's note with a comment now introduces you to their audience so

689
00:44:51.980 --> 00:44:59.020
that their audience likes how you restack somebody else's note because you commented on it and now

690
00:44:59.020 --> 00:44:59.900
they go check you.

691
00:45:00.000 --> 00:45:03.780
and they go read your articles and they subscribe, okay?

692
00:45:03.780 --> 00:45:05.540
I'm not gonna get deep into Substack,

693
00:45:05.540 --> 00:45:09.260
but that's an example of how all of it works together.

694
00:45:09.260 --> 00:45:13.520
I'm not just posting articles and hoping someone finds me.

695
00:45:13.520 --> 00:45:16.500
It doesn't work that way on Substack, okay?

696
00:45:16.500 --> 00:45:19.820
My notes are gonna get attention from the article.

697
00:45:19.820 --> 00:45:23.580
My notes are gonna drive them to read my article.

698
00:45:23.580 --> 00:45:26.860
So you've noticed at the bottom of my notes,

699
00:45:26.860 --> 00:45:30.900
it always has the link to read my article, okay?

700
00:45:30.900 --> 00:45:35.740
And then restacking other people's notes, okay,

701
00:45:35.740 --> 00:45:39.180
now takes me into their audience.

702
00:45:39.180 --> 00:45:42.740
Then I use my other platforms.

703
00:45:42.740 --> 00:45:47.100
I use Facebook to bring people over to my Substack.

704
00:45:47.100 --> 00:45:47.920
Why?

705
00:45:47.920 --> 00:45:50.000
Because on Facebook, I don't own the names.

706
00:45:50.000 --> 00:45:52.420
I don't have the information.

707
00:45:52.420 --> 00:45:53.760
I can be shadow banned.

708
00:45:53.760 --> 00:45:54.620
I can be blocked.

709
00:45:54.620 --> 00:45:56.360
I cannot be shown to it.

710
00:45:56.360 --> 00:46:00.720
When I bring them over to Substack, I own that list.

711
00:46:00.720 --> 00:46:05.720
I can export my entire list from Substack, okay?

712
00:46:06.520 --> 00:46:08.100
And it's going to their emails.

713
00:46:08.100 --> 00:46:11.180
I have their emails when they subscribe, okay?

714
00:46:11.180 --> 00:46:15.360
So it's making all these things play together, okay?

715
00:46:15.360 --> 00:46:17.060
Does that make sense?

716
00:46:17.060 --> 00:46:17.900
But-

717
00:46:17.900 --> 00:46:20.500
So restacking, is that like retweeting or-

718
00:46:20.500 --> 00:46:22.120
It is, it is.

719
00:46:22.120 --> 00:46:25.160
And so you read a note and you have a choice

720
00:46:25.160 --> 00:46:26.480
just to restack.

721
00:46:26.480 --> 00:46:28.760
So you're just like retweeting it, okay?

722
00:46:28.760 --> 00:46:32.400
It really did follow after Twitter or X now.

723
00:46:32.400 --> 00:46:33.960
It really did.

724
00:46:33.960 --> 00:46:37.840
Putting your thought leadership,

725
00:46:37.840 --> 00:46:39.040
because remember Substack

726
00:46:39.040 --> 00:46:41.720
is still a very thought leadership platform.

727
00:46:41.720 --> 00:46:45.840
So adding a comment that's really relevant.

728
00:46:45.840 --> 00:46:47.260
And so you can restack

729
00:46:47.260 --> 00:46:51.600
or you can restack with your own note, okay?

730
00:46:51.600 --> 00:46:54.380
And now they read your note and like your note,

731
00:46:54.380 --> 00:46:58.080
and now they see you and they go check you out.

732
00:46:58.080 --> 00:47:02.200
And now you keep growing in your subscriptions.

733
00:47:02.200 --> 00:47:04.200
And one of the things that I noticed

734
00:47:04.200 --> 00:47:07.880
as I was setting up your Substack account

735
00:47:07.880 --> 00:47:11.080
was that you have this tendency to,

736
00:47:11.080 --> 00:47:16.080
when you Substack elevate the person who wrote it,

737
00:47:16.800 --> 00:47:21.640
every single comment was like lifting their wisdom

738
00:47:21.640 --> 00:47:23.360
or their knowledge or their,

739
00:47:23.360 --> 00:47:26.760
and I think that that is huge

740
00:47:26.760 --> 00:47:28.560
in the world of people interacting

741
00:47:28.560 --> 00:47:30.600
and they're like, okay, who is this person

742
00:47:30.600 --> 00:47:35.080
that is like a light and not a heavyweight or a critic?

743
00:47:35.080 --> 00:47:36.320
Yes.

744
00:47:36.320 --> 00:47:39.360
And authenticity.

745
00:47:39.360 --> 00:47:42.000
So I've gotten really wonderful comments.

746
00:47:42.000 --> 00:47:44.840
Thank you for your authenticity.

747
00:47:44.840 --> 00:47:45.660
Thank you.

748
00:47:45.660 --> 00:47:46.500
I love your energy.

749
00:47:46.500 --> 00:47:48.920
Again, thank you for being a light.

750
00:47:48.920 --> 00:47:53.920
So of course, again, it's give, give, give, give, right?

751
00:47:54.000 --> 00:47:57.760
And in Substack, there's also messaging.

752
00:47:57.760 --> 00:48:00.560
It is, in Substack is everything.

753
00:48:00.560 --> 00:48:02.960
You can have your podcast in Substack.

754
00:48:02.960 --> 00:48:04.200
There's a recording.

755
00:48:04.200 --> 00:48:07.200
There's a whole production studio in Substack.

756
00:48:07.200 --> 00:48:11.520
You can have your literary work and you can be doing lives.

757
00:48:11.520 --> 00:48:13.880
So there's just a lot of room.

758
00:48:13.880 --> 00:48:16.100
You don't have to do all of them at all,

759
00:48:16.100 --> 00:48:18.240
but it's all there and available.

760
00:48:18.240 --> 00:48:22.520
So you also can be chatting just like you would in DMs.

761
00:48:22.520 --> 00:48:23.360
Okay?

762
00:48:23.360 --> 00:48:28.040
But the difference is Substack desires,

763
00:48:29.220 --> 00:48:31.480
I keep using the word want, I've heard myself all day,

764
00:48:31.480 --> 00:48:34.680
but anyway, it's been hard how to communicate this.

765
00:48:34.680 --> 00:48:39.680
Substack desires you to be successful,

766
00:48:39.880 --> 00:48:42.700
especially once you build in the paywall.

767
00:48:42.700 --> 00:48:45.080
Now I purposely haven't built the paywall yet.

768
00:48:45.080 --> 00:48:46.620
I just have free subscriptions

769
00:48:46.620 --> 00:48:49.740
because I'm just growing my subscription base, okay?

770
00:48:49.740 --> 00:48:54.740
And once I add in the paywall, it's going for me,

771
00:48:56.300 --> 00:48:59.680
it's going to, because you want it to have a lot of value.

772
00:48:59.680 --> 00:49:01.740
And I don't want to get into a big Substack training,

773
00:49:01.740 --> 00:49:03.740
but I'm just answering your question,

774
00:49:03.740 --> 00:49:07.540
is that my paywall is going to include

775
00:49:07.540 --> 00:49:12.120
not just an in-depth subscription that they get deeper.

776
00:49:12.520 --> 00:49:15.520
Okay, I'm going to unpin and go answer my door

777
00:49:15.520 --> 00:49:18.320
and then you can kind of wrap this up.

778
00:49:18.320 --> 00:49:21.060
I should be right back, but I got to go.

779
00:49:22.480 --> 00:49:26.000
You're already co-host and I'm going to remove my pin.

780
00:49:26.000 --> 00:49:30.320
Okay, and I think, are you still pinned, Amanda?

781
00:49:30.320 --> 00:49:31.300
I think not.

782
00:49:31.300 --> 00:49:34.240
Okay, so take it away, Linda,

783
00:49:34.240 --> 00:49:36.880
pin yourself and continue the conversation.

784
00:49:36.880 --> 00:49:39.560
You studied my Substack when you went into creative,

785
00:49:39.560 --> 00:49:41.280
so talk about it some more.

786
00:49:41.800 --> 00:49:42.800
I did a little bit.

787
00:49:42.800 --> 00:49:44.760
And one of the things that I found interesting,

788
00:49:44.760 --> 00:49:47.580
because I honestly hadn't done anything with Substack.

789
00:49:47.580 --> 00:49:50.880
And so, whenever I haven't done anything,

790
00:49:50.880 --> 00:49:52.320
I do probably what you guys have done

791
00:49:52.320 --> 00:49:54.640
and I go into YouTube or I just say,

792
00:49:54.640 --> 00:49:59.640
how do I get my branding colors and fonts inside Substack?

793
00:50:00.000 --> 00:50:01.240
stack, right?

794
00:50:01.240 --> 00:50:05.280
And so as I went in there, I was really interested in the way

795
00:50:05.280 --> 00:50:09.240
that it allows you, even though you have a free subscription,

796
00:50:09.240 --> 00:50:11.140
to get a lot of your branding in there

797
00:50:11.140 --> 00:50:14.120
and do those kind of things inside there

798
00:50:14.120 --> 00:50:18.980
and have a format that is either like a steady stream

799
00:50:18.980 --> 00:50:23.280
or a format that is more of a set website type of presentation

800
00:50:23.280 --> 00:50:26.280
where you have articles stacked or a main article

801
00:50:26.280 --> 00:50:28.400
that you want at the beginning.

802
00:50:28.400 --> 00:50:32.640
And so anyway, I found that to be super interesting.

803
00:50:32.640 --> 00:50:37.220
I know Brenda is saying this is one of the hottest platforms

804
00:50:37.220 --> 00:50:41.280
out there right now that people are building.

805
00:50:41.280 --> 00:50:44.600
I was going to ask her like, OK, so in the world of us

806
00:50:44.600 --> 00:50:47.200
who are busy trying to do so many things,

807
00:50:47.200 --> 00:50:51.680
what plate do you stop spinning if you add sub stack?

808
00:50:51.680 --> 00:50:54.240
And I think that's a personal choice, right?

809
00:50:54.240 --> 00:50:55.520
That's a personal preference.

810
00:50:55.520 --> 00:50:57.400
That's probably looking at your analytics

811
00:50:57.400 --> 00:51:01.040
and saying, am I getting a bang for my buck here, right?

812
00:51:01.040 --> 00:51:03.040
Adding it, doing a little work with it,

813
00:51:03.040 --> 00:51:04.840
and then saying, OK, wait, that is

814
00:51:04.840 --> 00:51:07.020
starting to generate interest in some things

815
00:51:07.020 --> 00:51:09.240
and growing in a way that these others aren't.

816
00:51:09.240 --> 00:51:13.040
And then I think you can make your choice from there.

817
00:51:13.040 --> 00:51:14.960
Does that make sense to you guys?

818
00:51:14.960 --> 00:51:16.680
Yeah, is it a free?

819
00:51:16.680 --> 00:51:19.560
Is it kind of like, oh, Facebook or Instagram or something

820
00:51:19.560 --> 00:51:20.060
like that?

821
00:51:20.060 --> 00:51:21.160
Yes, it's free.

822
00:51:21.160 --> 00:51:23.320
Yeah, you can set up your whole account for free.

823
00:51:23.320 --> 00:51:25.200
You've got to select a handle.

824
00:51:25.200 --> 00:51:31.120
So I think hers is real Brenda Byers or something like that.

825
00:51:31.120 --> 00:51:33.800
But yeah, so you kind of want to handle a bit

826
00:51:33.800 --> 00:51:38.680
like X has a handle for you.

827
00:51:38.680 --> 00:51:45.960
And then, like I said, there's a settings inside the mechanism.

828
00:51:45.960 --> 00:51:48.320
So you kind of have to find your way around the menu

829
00:51:48.320 --> 00:51:49.400
and find your settings.

830
00:51:49.400 --> 00:51:51.400
And then it's a website editor where

831
00:51:51.400 --> 00:51:53.000
you can start to put in your branding

832
00:51:53.000 --> 00:51:55.200
and put in your other stuff as you do that.

833
00:51:55.200 --> 00:51:57.360
There's another gal that I used to do some work with

834
00:51:57.360 --> 00:51:58.600
that also had a sub stack.

835
00:51:58.600 --> 00:52:00.320
So I started, and I love her writing.

836
00:52:00.320 --> 00:52:02.880
So I just started to follow her and just

837
00:52:02.880 --> 00:52:05.080
reading how her posts are.

838
00:52:05.080 --> 00:52:07.040
And that's how I got a sub stack was

839
00:52:07.040 --> 00:52:09.960
that I had to be able to comment on it for her.

840
00:52:09.960 --> 00:52:12.760
I needed to have an account.

841
00:52:12.760 --> 00:52:15.520
OK, so is it just basically just doing all posts?

842
00:52:15.520 --> 00:52:17.960
Like it wouldn't be like the reels and all that?

843
00:52:17.960 --> 00:52:19.480
No, no, no, no.

844
00:52:19.480 --> 00:52:21.240
I didn't know this, but like Brenda said,

845
00:52:21.240 --> 00:52:22.600
you can do videos.

846
00:52:22.600 --> 00:52:24.400
I don't know if you can do reels or not.

847
00:52:24.400 --> 00:52:27.280
I mean, yes, you can do some kind of a video in there.

848
00:52:27.280 --> 00:52:30.600
Because as I was looking through how to set it up,

849
00:52:30.600 --> 00:52:32.160
one of the people that I was watching

850
00:52:32.160 --> 00:52:36.000
had videos connected to every single one of her post

851
00:52:36.000 --> 00:52:37.120
articles, right?

852
00:52:37.120 --> 00:52:41.640
So that is a possibility to put those in there as well.

853
00:52:41.640 --> 00:52:44.680
And you think it's like all age, like kind of like,

854
00:52:44.680 --> 00:52:47.120
you know how kind of Facebook or Instagram is?

855
00:52:47.120 --> 00:52:47.640
It's like.

856
00:52:47.640 --> 00:52:48.560
Absolutely it is.

857
00:52:48.560 --> 00:52:51.160
Because the two people that I were watching to post

858
00:52:51.160 --> 00:52:52.080
were younger.

859
00:52:52.080 --> 00:52:56.280
They were like definitely in their early 30s,

860
00:52:56.280 --> 00:52:58.040
late 20s type of an age group.

861
00:52:58.040 --> 00:53:01.880
So yeah, I would say Substack is all ages,

862
00:53:01.880 --> 00:53:04.840
which is pretty neat, right?

863
00:53:04.840 --> 00:53:07.800
Because we know Instagram is our younger demographic

864
00:53:07.800 --> 00:53:09.960
and Facebook is more of an older demographic.

865
00:53:09.960 --> 00:53:13.880
And so for Substack to have that whole bigger bookmark

866
00:53:13.880 --> 00:53:16.480
from end to end is pretty cool.

867
00:53:16.480 --> 00:53:17.360
Yay.

868
00:53:17.360 --> 00:53:18.400
Take it away, Brenda.

869
00:53:18.400 --> 00:53:19.480
What did I miss?

870
00:53:19.480 --> 00:53:20.680
Sounds beautiful.

871
00:53:20.680 --> 00:53:24.720
Sounds like you had a great conversation.

872
00:53:24.720 --> 00:53:26.680
I just was basically telling them

873
00:53:26.680 --> 00:53:30.240
what I observed from Substack and the free versions

874
00:53:30.240 --> 00:53:32.280
of what it allows you to do.

875
00:53:32.280 --> 00:53:35.640
And that I got an account because someone had,

876
00:53:35.640 --> 00:53:38.440
I love somebody's writing, and I wanted

877
00:53:38.440 --> 00:53:41.160
to comment on her article.

878
00:53:41.160 --> 00:53:43.400
And the only way I could do that was to have an account.

879
00:53:43.400 --> 00:53:44.400
Yeah.

880
00:53:44.400 --> 00:53:44.920
Yeah.

881
00:53:44.920 --> 00:53:45.840
Beautiful.

882
00:53:45.840 --> 00:53:47.800
And it gave me some kind of a weird handle,

883
00:53:47.800 --> 00:53:49.560
I realized later once I saw your handle.

884
00:53:49.560 --> 00:53:50.960
You can change that.

885
00:53:50.960 --> 00:53:51.440
I did.

886
00:53:51.440 --> 00:53:53.280
I went in and changed it because I was like,

887
00:53:53.280 --> 00:53:58.040
how did I get COD997?

888
00:53:58.040 --> 00:54:01.920
It's important before you set it up, if you guys are my clients,

889
00:54:01.920 --> 00:54:04.600
before you set it up, I want to give you

890
00:54:04.600 --> 00:54:07.080
some important setup keys.

891
00:54:07.080 --> 00:54:10.320
So there's a difference between your user handle

892
00:54:10.320 --> 00:54:13.640
but your platform name can have a different name.

893
00:54:13.640 --> 00:54:18.920
So my user handle is at official Brenda Byers, OK?

894
00:54:18.920 --> 00:54:23.680
However, the whole platform is around Total Soul Prosperity.

895
00:54:23.680 --> 00:54:26.960
And it's well thought out, the description,

896
00:54:26.960 --> 00:54:32.400
like I spent a lot of time thinking, praying,

897
00:54:32.400 --> 00:54:38.320
chat GPT, CLAWD, before I even set it up as to how.

898
00:54:38.320 --> 00:54:41.680
And these are things I will teach you guys and everything.

899
00:54:41.680 --> 00:54:43.040
But so it's different.

900
00:54:43.040 --> 00:54:43.760
You'll notice.

901
00:54:43.760 --> 00:54:48.920
And so then I brought Linda in, Linda and Brenda,

902
00:54:48.920 --> 00:54:52.640
I brought Linda in to, it's one and the same,

903
00:54:52.640 --> 00:54:53.840
you guys know that.

904
00:54:53.840 --> 00:54:57.720
So I brought her in to bring in the beautiful branding

905
00:54:57.720 --> 00:55:01.200
of Total Soul Prosperity.

906
00:55:00.000 --> 00:55:02.800
If you guys haven't been to my sub-sac, please go.

907
00:55:02.800 --> 00:55:05.440
Please subscribe, you know, check it out.

908
00:55:05.440 --> 00:55:08.560
And we will be having office hours on it.

909
00:55:08.560 --> 00:55:11.040
It'll be part of the August push

910
00:55:11.040 --> 00:55:14.840
because I believe that it is absolutely the place to be.

911
00:55:14.840 --> 00:55:19.140
I resisted for a long time for the simple reason

912
00:55:19.140 --> 00:55:23.680
I have a very successful CRM with active campaign.

913
00:55:23.680 --> 00:55:26.880
And I've worked hard to have a clean list

914
00:55:26.880 --> 00:55:28.720
and really great numbers.

915
00:55:28.720 --> 00:55:32.280
So I didn't see the value of starting anew

916
00:55:32.280 --> 00:55:36.600
because what happens is the things you write,

917
00:55:36.600 --> 00:55:41.600
your articles actually go directly to the email box.

918
00:55:41.600 --> 00:55:45.720
What I've come to see it uniquely and differently

919
00:55:45.720 --> 00:55:50.720
as sub-sac has risen from being just a thought leadership.

920
00:55:52.520 --> 00:55:54.640
Thank you, Linda, my link there.

921
00:55:54.640 --> 00:55:58.480
From just being a thought leadership place

922
00:55:59.240 --> 00:56:01.440
to a full operation.

923
00:56:01.440 --> 00:56:03.320
We got DMs and chats.

924
00:56:03.320 --> 00:56:05.280
We got podcasts being built.

925
00:56:05.280 --> 00:56:09.100
We got, and people are coming over in droves

926
00:56:09.100 --> 00:56:12.720
because of some of the reasons that I mentioned.

927
00:56:12.720 --> 00:56:17.720
So now I'm looking at it, not as my email list.

928
00:56:17.760 --> 00:56:19.760
I didn't just pull my email list

929
00:56:19.760 --> 00:56:22.020
from other places into there.

930
00:56:22.020 --> 00:56:24.720
If you don't have a solid place for an email list,

931
00:56:24.720 --> 00:56:26.580
you could certainly build here.

932
00:56:26.580 --> 00:56:30.700
I'm actually building a brand new email list in here.

933
00:56:30.700 --> 00:56:33.340
I'm looking at it for lead generation.

934
00:56:33.340 --> 00:56:38.260
And so my paywall, you don't wanna scatter yourself.

935
00:56:38.260 --> 00:56:42.220
And that was another concern I had before I jumped in.

936
00:56:42.220 --> 00:56:46.140
And so my paywall, beyond my paywall

937
00:56:46.140 --> 00:56:49.100
is actually going to be the subscription

938
00:56:49.100 --> 00:56:53.300
and it's gonna include the Prosper Leader membership.

939
00:56:53.300 --> 00:56:55.920
So they're gonna get all of this value

940
00:56:56.280 --> 00:56:57.520
of the Prosper Leader membership

941
00:56:57.520 --> 00:57:00.220
when they become a paid subscriber with me.

942
00:57:00.220 --> 00:57:02.740
So do you see how everything feeds everything?

943
00:57:03.840 --> 00:57:05.480
Now it becomes a lead generation.

944
00:57:05.480 --> 00:57:08.880
And so what I started to say before I went

945
00:57:08.880 --> 00:57:12.260
and answered the door is that Substack

946
00:57:12.260 --> 00:57:15.200
takes 10% out of your profits.

947
00:57:15.200 --> 00:57:16.760
It's free to join Substack.

948
00:57:16.760 --> 00:57:17.840
It doesn't cost you anything

949
00:57:17.840 --> 00:57:20.360
and you can build an empire and it's free.

950
00:57:20.360 --> 00:57:23.120
When you have a paywall and you're charging,

951
00:57:23.120 --> 00:57:25.960
Substack takes 10%.

952
00:57:25.960 --> 00:57:29.200
Well, you may say, well, I might be able to get it cheaper

953
00:57:29.200 --> 00:57:30.380
somewhere else or whatever.

954
00:57:30.380 --> 00:57:33.640
No, don't look at it that way, at least right now.

955
00:57:33.640 --> 00:57:38.640
And because what that means is that Substack

956
00:57:39.360 --> 00:57:43.160
wants you to sell a lot of memberships

957
00:57:43.160 --> 00:57:46.920
because for every money you make, they're making 10%.

958
00:57:46.920 --> 00:57:50.080
Which means unlike other platforms that are blocking you

959
00:57:50.080 --> 00:57:52.560
and shadow banning you and trying to keep you contained

960
00:57:52.960 --> 00:57:53.800
and not building a business

961
00:57:53.800 --> 00:57:55.200
and just building their business,

962
00:57:55.200 --> 00:57:57.660
Substack wants you to grow your business

963
00:57:57.660 --> 00:57:59.240
and they push you out.

964
00:57:59.240 --> 00:58:00.640
They recommend you.

965
00:58:01.640 --> 00:58:04.560
So the fact you own your list,

966
00:58:04.560 --> 00:58:08.520
the fact that everything is done in-house,

967
00:58:08.520 --> 00:58:10.720
I often teach you guys about friction

968
00:58:10.720 --> 00:58:12.680
and not having friction.

969
00:58:12.680 --> 00:58:13.660
There's no friction.

970
00:58:13.660 --> 00:58:15.160
They pay right there.

971
00:58:15.160 --> 00:58:16.640
They never leave the platform.

972
00:58:16.640 --> 00:58:17.640
Everything's done.

973
00:58:17.640 --> 00:58:19.680
You don't have to send them to a landing page

974
00:58:19.680 --> 00:58:21.480
and all kinds of stuff, right?

975
00:58:21.480 --> 00:58:24.480
So the fact you own your list,

976
00:58:24.480 --> 00:58:27.120
the fact that there's no friction in making the money

977
00:58:27.120 --> 00:58:30.240
and the fact that instead of having algorithms,

978
00:58:30.240 --> 00:58:32.780
it goes straight into people's email box,

979
00:58:32.780 --> 00:58:37.780
instead of having algorithms, they want to push you out.

980
00:58:38.000 --> 00:58:39.400
Make sense?

981
00:58:39.400 --> 00:58:42.440
So lots of juicy stuff I'll be sharing in August,

982
00:58:42.440 --> 00:58:43.920
I promise.

983
00:58:43.920 --> 00:58:48.600
And you're not behind and I've been getting in

984
00:58:48.600 --> 00:58:52.080
and just really making sure I have the lay of the land

985
00:58:52.080 --> 00:58:53.120
to teach you properly,

986
00:58:53.120 --> 00:58:55.200
which is what I do with everything that I teach you.

987
00:58:55.200 --> 00:58:57.280
I don't teach you anything that I don't do.

988
00:58:57.280 --> 00:58:59.880
So one of the discussion items was,

989
00:58:59.880 --> 00:59:02.480
which plate do you stop spinning to do Substack?

990
00:59:02.480 --> 00:59:06.280
And my comment was along the lines

991
00:59:06.280 --> 00:59:07.520
of what you would typically say,

992
00:59:07.520 --> 00:59:10.320
which is start it, get something on there

993
00:59:10.320 --> 00:59:11.920
and just read your analytics

994
00:59:11.920 --> 00:59:14.520
and see which is giving you the most bang for your buck

995
00:59:14.520 --> 00:59:15.480
as you develop.

996
00:59:15.480 --> 00:59:18.080
Is that accurate?

997
00:59:18.080 --> 00:59:23.080
Yeah, and what's ending up happening,

998
00:59:23.600 --> 00:59:27.840
like I, unless I get another mess

999
00:59:27.840 --> 00:59:30.600
of some kind of shadow band or shut down,

1000
00:59:30.600 --> 00:59:32.760
like has happened to me in the past,

1001
00:59:32.760 --> 00:59:36.200
I'm not dropping my Facebook or my Instagram,

1002
00:59:36.200 --> 00:59:38.960
it's working very well.

1003
00:59:38.960 --> 00:59:42.920
So I'm definitely not dropping it.

1004
00:59:42.920 --> 00:59:47.920
However, I see that Substack is a good way

1005
00:59:48.160 --> 00:59:53.160
to start, I don't see the high level of lead generation

1006
00:59:54.040 --> 00:59:55.800
from Facebook and Instagram

1007
00:59:55.800 --> 00:59:58.800
like you can possibly have in Substack.

1008
00:59:58.800 --> 00:59:59.640
And so.

1009
01:00:00.000 --> 01:00:03.920
As that grows, I certainly will be giving it more and more

1010
01:00:03.920 --> 01:00:04.480
attention.

1011
01:00:04.480 --> 01:00:09.360
Right now, it's part of my miracle in a morning hour.

1012
01:00:09.360 --> 01:00:11.760
I post a note every day.

1013
01:00:11.760 --> 01:00:13.880
And then I post an article.

1014
01:00:13.880 --> 01:00:17.560
I was posting it every Sunday when I do my other newsletter.

1015
01:00:17.560 --> 01:00:19.520
I may do it every Sunday, or I may move.

1016
01:00:19.520 --> 01:00:21.360
I move to Monday morning this time.

1017
01:00:21.360 --> 01:00:24.040
And I may do that because Substack

1018
01:00:24.040 --> 01:00:26.880
is a little bit more elaborate than my newsletter.

1019
01:00:26.880 --> 01:00:29.760
It really needs to be some thought leadership to it.

1020
01:00:29.760 --> 01:00:33.200
It needs to have what's unique to you.

1021
01:00:33.200 --> 01:00:38.120
And they do have, this is something

1022
01:00:38.120 --> 01:00:40.280
I already started talking to you about,

1023
01:00:40.280 --> 01:00:43.880
Substack has an AI detector.

1024
01:00:43.880 --> 01:00:46.000
And you can even look for yourself.

1025
01:00:46.000 --> 01:00:47.640
There's a little button, push.

1026
01:00:47.640 --> 01:00:50.960
And it'll say 86% AI.

1027
01:00:50.960 --> 01:00:57.640
Like mine, it said 70-something percent written, a person.

1028
01:00:57.640 --> 01:00:59.360
And it said something like, I don't know,

1029
01:00:59.360 --> 01:01:01.440
12% or something AI.

1030
01:01:01.440 --> 01:01:05.600
So it picked up any place that AI helped me.

1031
01:01:05.600 --> 01:01:08.080
But I figured, OK, if it says 12%,

1032
01:01:08.080 --> 01:01:10.320
people aren't going to get mad about that.

1033
01:01:10.320 --> 01:01:14.080
But you need to know how to avoid the AI detectors

1034
01:01:14.080 --> 01:01:14.840
in your writing.

1035
01:01:14.840 --> 01:01:17.520
If you're just having AI write your whole thing,

1036
01:01:17.520 --> 01:01:19.360
Substack's not going to push you out.

1037
01:01:19.360 --> 01:01:20.720
People are going to see it.

1038
01:01:20.720 --> 01:01:23.080
And now, it's public information.

1039
01:01:23.080 --> 01:01:26.200
People can see that AI wrote your stuff.

1040
01:01:26.200 --> 01:01:27.720
Besides that, it's obvious.

1041
01:01:27.720 --> 01:01:30.560
AI has, if you know anything about AI,

1042
01:01:30.560 --> 01:01:33.120
it's got its obvious styles.

1043
01:01:33.120 --> 01:01:34.720
It stacks sentences.

1044
01:01:34.720 --> 01:01:36.160
And it's not X, it's Y.

1045
01:01:36.160 --> 01:01:38.120
Key phrases.

1046
01:01:38.120 --> 01:01:39.360
M dashes.

1047
01:01:39.360 --> 01:01:44.360
And I mean, you can tell when something's AI.

1048
01:01:44.360 --> 01:01:47.160
And people that have been around at all can tell.

1049
01:01:47.160 --> 01:01:49.120
And now, you just lost what you wanted,

1050
01:01:49.120 --> 01:01:51.560
that authority, that thought leadership.

1051
01:01:51.560 --> 01:01:54.760
And so in August, I'm going to be really teaching you

1052
01:01:54.760 --> 01:01:56.560
how to write good copy.

1053
01:01:56.560 --> 01:02:02.760
You can use AI, but not lose that edge.

1054
01:02:02.760 --> 01:02:03.760
OK.

1055
01:02:03.760 --> 01:02:04.960
Enough time.

1056
01:02:04.960 --> 01:02:06.080
Has this been powerful?

1057
01:02:06.080 --> 01:02:07.760
Has this been helpful?

1058
01:02:07.760 --> 01:02:09.640
And I'm super excited.

1059
01:02:09.640 --> 01:02:11.200
Here comes August.

1060
01:02:11.200 --> 01:02:13.880
Let's go, let's go, let's go.

1061
01:02:13.880 --> 01:02:14.600
All right.

1062
01:02:14.600 --> 01:02:16.560
Yeah.

1063
01:02:16.560 --> 01:02:18.560
Talk to you soon.