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Let's see, hope you guys are excited.

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Let's go, look, everybody coming in, yes, love it.

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Good job.

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Let's see, no, someone fell off.

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Okay, we're gonna start here in just a few minutes.

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But as always, I would love if you're able to be on camera that's always preferable or if not, it's okay too.

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But if you're able to unmute or put things in the chat, that would be awesome as well.

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I'd love to hear some bitterness or personal best, whatever feels like something you wanna celebrate or share or progress you made.

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Hi, it could be pretty much anything.

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Let's go first.

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Anybody?

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Anybody?

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If you wanna break the eye.

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Yeah, I can go first.

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I shared this this morning, because I've been trying to find flight tickets to San Diego and they are a little bit expensive.

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But I was using Sabine to help me find better tickets and then, like, essentially, she's helping me find tickets a lot cheaper than I was, so that's pretty good.

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I would say a win.

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I haven't booked yet, but it's looking a lot better than I saw this morning.

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Yeah, let's say to my personal best.

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Yeah, I will kick it off to you, Marcia.

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Marcia? Marcia?

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Yeah.

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Yeah, it's Marcia, but it looks like Marcia or Marcia.

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I've gotten, I know Gabby tells me not to do it, but I use rain flow and I'm loving it because I've got a contract.

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I've got to get done and so I'm having real success with that and Sabine is helping me.

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if I'm not getting the kind of response that I want,

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get Sabi to help me do that.

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And so she's been doing that.

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So that's a win for me.

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Thank you.

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- Definitely, absolutely.

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It is.

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Marcia, do you want to popcorn somebody?

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No, that's okay.

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I can popcorn.

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- No, how about day?

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How about day?

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- There you go.

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There you go.

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- Hello, my name is Dane.

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Thank you for that introduction.

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I, a win, right?

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That's what we're talking about?

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Not a loss.

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A win would be kind of settling in on,

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just juggling a lot of different,

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you know,

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endeavor opportunities.

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I like to use endeavor more than the word business.

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It's just something that I,

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just in learning about being in commerce

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and all of that stuff,

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sometimes it's not the best to be in commerce.

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And yet you can still be,

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do your own thing

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and just not use the,

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the business language.

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So anyway, that's why I use the word endeavor.

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So been juggling lots of different endeavor opportunities

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kind of in that presale.

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And I don't have necessarily something fully established

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and bringing an income right now.

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And I was talking with Gabby this week.

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And I had kind of come up with,

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because I'd been doing a lot of print-on-demand

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type dabbling stuff with either wall art.

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So print-on-demand is, you know,

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people would, when they hit the submit button,

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then it automatically gets printed to order.

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It's a print-to-order.

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You don't have to hold inventory or whatever.

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So it's a, it's a great way to,

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to start off with out having to mail out a whole bunch of stuff.

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And the other thing was doing like apparel t-shirt sweatshirts,

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that type of a thing,

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but it was hard to come up with a lead magnet

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that was kind of red hot to get people really interested in,

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you know, how can you,

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I'm sure there are creative ways

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that it's haven't come up with anything yet to really,

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it's not a, I need this type of a thing, you know?

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And so I had kind of pivoted now towards more of,

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of taking a look at what have I been doing

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in the past couple of years that I've just been,

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what's the word?

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Growing in, learning, you know, researching.

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I'm just kind of a researcher by natural,

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just very curious.

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And so kind of been going down the natural health,

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functional medicine, just the whole area.

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And been learning a lot of different stuff

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in a lot of different areas.

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And so I already have all that information.

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I've done all the research

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and being able to compile all of that

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into one particular kind of a digital product

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was kind of what I ended up landing on.

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So all that to be said,

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I kind of finally going around and around and around,

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trying to figure out how to create a lead magnet.

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That was something that I ended up finally

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coming about this week.

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So there you go.

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- Great.

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Yeah, we got some really good ideas

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when we were talking.

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I'm curious to see where that went

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and update on that later.

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- Yeah.

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- Do you wanna popcorn the next person?

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- Well, the next person that I can see is Lily.

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So you're up, Lily.

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- Thanks, Dane.

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When for me, I finished my first ever landing page

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and got my first ad up and going.

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So all new territory I'm stepping into.

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I will see how it goes.

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The video that I put up for the ad

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is one that's doing really well, organically.

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So I popped into an ad.

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So I'll see how it does as an ad.

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But yeah, that is my win.

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Let's see, it has not gone.

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I can't see it.

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- It's just me and Steven, how it's gone.

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- Okay, well, I'm gonna popcorn you got me.

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You're mic's already on.

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- Yeah.

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My win is that I can walk almost normal today.

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I worked out this weekend for the first time

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in like several weeks, did legs,

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could not walk normal 'cause my quads were so sore

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that my knees kept buckling all week.

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bustling and I was trying to stabilize my legs.

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So today I can walk pretty normal.

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It's great.

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And sit down normal without like grimacing or grunting, so that's my win.

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Robert, I see you are in, do you want to share, unmute and share a win?

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Because you're the only one that needs to go besides Stephen, just could be minor win

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business or personal related, anything that's been in progress or you're feeling good about.

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So make sure you, you got to unmute first.

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There we go.

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Okay.

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Sorry.

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Bear with me guys.

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Hi everyone.

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Well, now that you're the win for me, I've been watching the videos trying to catch up.

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And after talking to you, seriously, I think I'm a little bit more clear what I'm going

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to do.

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So I'm just excited to start working on what I need to do.

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And yeah, all the grandkids at school, I might have to go on driving mode, I have to pick

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one.

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I picked up one grandad.

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I got to pick my other grandad out too.

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So they're all at school.

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I'm getting a little more free time.

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Yeah.

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So everything's great.

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Guys, bless us all.

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That's awesome.

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Thank you.

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Stephen, you're a laugh.

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Alright.

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Sweet.

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I was multitasking.

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Listen to you guys.

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And then I was spying on you, Lily.

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I was looking at your ad and your landing page.

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It looks awesome.

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I'll show it in a second if you're cool with that.

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But thank you.

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You built this in loveable.

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It looks like that's super cool.

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I was inspired by your loveable pages.

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Let's go.

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Look at that.

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Boom.

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I love it for testing stuff because like you can just spin things up so quick.

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So yeah, yeah, and this is a really good strategy.

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You take your top performing thing that's organically doing well, run an ad and then

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also put it right at the top of the page so as that congruency matches, you know, that's

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really cool.

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So yeah, let us know how it goes.

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And happy to audit it once you have some data.

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How long has it been running?

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Like how many days has that been running for?

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I just threw it up last night.

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So cool.

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Maybe like next week, remind me because we can look at the stats.

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The biggest thing you could do is not touch it.

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Basically, it's tempting to touch it.

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But you just got to give Facebook time to kind of optimize and then and I have not well,

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you can.

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You can add straight to lovable.

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I forget if we've done that or not.

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We've always done the embed thing.

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Did you do it?

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Lily, any of the connection from lovable back to Facebook to send it, like put a pixel

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on there or anything like that for tracking.

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I have pixels set up through my Shopify.

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Okay.

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I'm assuming you can you could give that pixel to to lovable to and then Facebook can start

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seeing who's getting on the page and the more signals we can give back to Facebook,

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basically the better.

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We did the workshop, Stephen, with lovable.

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Oh, yeah, if I added this to cart, does it just pop me over to Shopify?

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Oh, cool.

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Oh, that's awesome.

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Okay.

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Nice.

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Cool.

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Yeah, that's great.

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So then once they hit that checkout page, then that Shopify add to cart essentially is

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going to trigger.

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And that's good.

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You want to get a face with the signal.

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So then they start optimizing for people getting further in the funnel.

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So that's awesome.

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Cool.

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Okay.

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My win of the week was we ran a challenge last week for Sabi.

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So we're focused on getting that product off the ground.

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Like we, you know, include it with the accelerator, but it also is a standalone product.

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And we've been selling it for since June, what month is it right now?

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It's September, August, July.

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So we started selling it more publicly in July.

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And it's, this challenge was like our biggest challenge yet, like as far as results.

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That was a big win.

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A lot of good.

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Like I feel like we've really defined who it's for such shifted our marketing a little

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bit to really attract more of that type of person.

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And even the content in the challenge, we tweaked to really make it for that person,

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which I think just made it so much more effective and powerful.

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And I know, Robert, you went through some of that that week.

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There was just, there was a lot of engaged people, a lot of results happening.

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It was just, it was just a lot, a lot of energy.

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So that went well and we're sitting at a good 10% conversion rate.

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So that's like kind of like what I'm always looking for.

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You know, when I'm, when I'm looking for, well, there's two things I look at.

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are not just, you know, the, not just the product, but how to sell the product.

261
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Right.

262
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So we're typically looking at return on ad spend, right?

263
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Um, when you're an e-commerce, you want to take into consideration, of course, like the product cost to, um, but like for digital product, we're just looking at like return on ad spend, right?

264
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Like, what is our return on ad spend?

265
00:15:23.200 --> 00:15:31.720
And for me, I like to see at least a three X return on ad spend to be like, hey, I can spend more on ads, right?

266
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Like a two X is good.

267
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I mean, like all of us are big.

268
00:15:35.600 --> 00:15:37.480
Oh, yeah, I'd, I would like a vending machine.

269
00:15:37.480 --> 00:15:39.800
I could put a dollar in and two dollars comes out, right?

270
00:15:39.800 --> 00:15:43.480
That sounds good, but at scale, it kind of doesn't work.

271
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Like, because you got to pay the team, you got to pay software costs.

272
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There's things that go up as you scale a business and so having a three to four X plus return on your ad spend, that means that you put a dollar in and three to four dollars comes out.

273
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That's where I like to see an offer kind of get to before we scale it before we push the pedal down on the ads, basically.

274
00:16:06.960 --> 00:16:13.440
Um, so this last challenge, I think did like around a 3.9 or something like that.

275
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Maybe it's a four now.

276
00:16:14.440 --> 00:16:16.720
We've had a couple of sales trickling through this week.

277
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So it's right around a four X return on ad spend.

278
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And so we spent like seven K on ads and then made like 35 K on the product.

279
00:16:27.800 --> 00:16:30.320
Um, and that's awesome.

280
00:16:30.320 --> 00:16:37.400
We can do that all day, you know, um, now some of those sales were not from, um, the ads directly, right?

281
00:16:37.400 --> 00:16:41.440
Some of those sales came from people that found it on an email list or referral.

282
00:16:41.440 --> 00:16:44.440
And that's why it's good to build a system, right?

283
00:16:44.440 --> 00:16:45.760
And that's what we're talking about today.

284
00:16:46.200 --> 00:16:50.120
It's okay if I transition into the thing, Gabby, we know their announcements at the, okay, cool.

285
00:16:50.120 --> 00:16:55.600
So we're talking today about sales conversion, uh, sales conversion assets for your business.

286
00:16:55.600 --> 00:16:57.440
So we kind of flipped the two weeks.

287
00:16:57.440 --> 00:17:02.200
Uh, we were going to do this last week, but we kind of took a pause to check on the lead generation.

288
00:17:02.200 --> 00:17:07.560
But really building a sales conversion machine into your business is, it's huge, right?

289
00:17:07.560 --> 00:17:10.640
Cause like getting leads often people think is the hardest.

290
00:17:10.640 --> 00:17:14.119
But once you learn the lead thing, like, Oh, we can use the agents.

291
00:17:14.520 --> 00:17:16.240
We could use Facebook ads, right?

292
00:17:16.240 --> 00:17:17.720
Lily started running Facebook ads.

293
00:17:17.720 --> 00:17:19.240
We have some trainings on that too.

294
00:17:19.240 --> 00:17:21.079
There's, there's so many ways to get leads, right?

295
00:17:21.079 --> 00:17:23.200
But then what do we do with those leads?

296
00:17:23.200 --> 00:17:26.800
How do we take them from a, uh, cold person that does it?

297
00:17:26.800 --> 00:17:28.240
We call it cold, right?

298
00:17:28.240 --> 00:17:30.480
Like person that doesn't know you like you or trust you, right?

299
00:17:30.480 --> 00:17:34.200
To like a warm person is like, Oh, this is kind of cool to like a hot.

300
00:17:34.200 --> 00:17:35.840
I'm buying this thing, right?

301
00:17:35.840 --> 00:17:37.360
And, and a raving customer, right?

302
00:17:37.360 --> 00:17:40.280
So how do we do that, um, and do it at scale?

303
00:17:40.280 --> 00:17:44.920
Like we, we do it through conversion, uh, sales conversion assets.

304
00:17:44.920 --> 00:17:45.320
Okay.

305
00:17:45.320 --> 00:17:51.000
And, um, we've done this in, we've done kind of every sales conversion.

306
00:17:51.000 --> 00:17:54.280
So you can think of, so there's a lot of these you've heard of, right?

307
00:17:54.280 --> 00:17:55.280
You've heard of webinars.

308
00:17:55.280 --> 00:17:57.520
You've heard of sales calls, right?

309
00:17:57.520 --> 00:18:01.160
You've heard of maybe a VSL or everyone heard of a VSL.

310
00:18:01.160 --> 00:18:02.600
That's a video sales letter.

311
00:18:02.600 --> 00:18:04.920
It's like a short five minute video.

312
00:18:04.920 --> 00:18:07.880
Um, there's email flows even, right?

313
00:18:07.880 --> 00:18:12.520
Like in e-commerce, we, we, you see a lot of sales come through email flows, right?

314
00:18:12.520 --> 00:18:15.720
Um, uh, I was talking to my buddy the other day.

315
00:18:15.720 --> 00:18:20.520
He sells these wallets and, you know, they're doing like 30, I don't know their

316
00:18:20.520 --> 00:18:21.280
numbers this year.

317
00:18:21.280 --> 00:18:25.560
I don't think they're at 30 million yet, but they're over 20 million, um, in sales,

318
00:18:25.560 --> 00:18:30.680
but he was like 25% of my sales come from my emails, like just emails.

319
00:18:30.680 --> 00:18:31.360
That's crazy.

320
00:18:31.360 --> 00:18:31.760
Right.

321
00:18:31.760 --> 00:18:36.520
Um, because a lot of times people opt in, they express interest and with e-commerce,

322
00:18:36.520 --> 00:18:41.200
especially low ticket things, having some email flows, right, that are automated,

323
00:18:41.200 --> 00:18:42.200
that are just going out.

324
00:18:42.200 --> 00:18:44.320
That's a part of this conversion process.

325
00:18:44.320 --> 00:18:48.400
Sometimes you have to overcome objections or share testimonials or even just

326
00:18:48.400 --> 00:18:49.560
remind people, right?

327
00:18:49.560 --> 00:18:52.240
How many times have you been like, Oh, I want to buy that thing.

328
00:18:52.240 --> 00:18:55.240
You add it to your cart and then you get distracted, right?

329
00:18:55.240 --> 00:18:57.280
And you like totally forget about it.

330
00:18:57.280 --> 00:18:58.920
Like I did this on Amazon the other day.

331
00:18:58.920 --> 00:19:00.680
I thought I bought the thing.

332
00:19:00.680 --> 00:19:05.600
Like I was like, I'm buying these shades for like my gazebo and I, you know,

333
00:19:05.600 --> 00:19:06.760
I got all the measurements.

334
00:19:06.760 --> 00:19:08.880
I was like, okay, these are the ones to add them to the cart.

335
00:19:08.880 --> 00:19:10.520
I could have sworn about these things.

336
00:19:10.520 --> 00:19:14.240
And I was like, they should have been here right now and check my Amazon orders.

337
00:19:14.240 --> 00:19:18.560
And they're, you know, they're like, I forgot about them because they're not

338
00:19:18.560 --> 00:19:19.400
even in the cart.

339
00:19:19.400 --> 00:19:23.720
They're in the saved for later section, which means Chelsea was buying something

340
00:19:23.720 --> 00:19:25.840
and she saw them and was like, I don't know what these are.

341
00:19:25.840 --> 00:19:26.960
And she moved them out of there.

342
00:19:26.960 --> 00:19:27.840
You know, I was like, dang it.

343
00:19:27.840 --> 00:19:30.920
So now I'm not going to get them till Sunday, but like it happens all the time,

344
00:19:30.920 --> 00:19:31.280
right?

345
00:19:31.280 --> 00:19:32.680
Same thing with your business.

346
00:19:32.680 --> 00:19:34.640
People are going to add them something in the cart.

347
00:19:35.000 --> 00:19:36.760
And then they're going to not buy for some reason.

348
00:19:36.760 --> 00:19:39.520
So how do we, how do we steward those leads?

349
00:19:39.520 --> 00:19:40.760
We've already collected.

350
00:19:40.760 --> 00:19:43.840
How do we keep moving them down the pipeline?

351
00:19:43.840 --> 00:19:45.200
If it makes sense, it's a good fit.

352
00:19:45.200 --> 00:19:49.400
Um, and sales conversion, building a sales conversion.

353
00:19:49.400 --> 00:19:52.720
I said that fits your business is one of the fastest ways to do this.

354
00:19:52.720 --> 00:19:55.720
Like, and eventually you might have multiple of these.

355
00:19:55.720 --> 00:20:00.000
But the goal with today is to help you identify the best fit one to start.

356
00:20:02.680 --> 00:20:04.600
and then help you actually start to build it.

357
00:20:04.600 --> 00:20:06.680
So we're gonna kind of do two parts today.

358
00:20:06.680 --> 00:20:09.320
We're going to identify and take you through some exercises

359
00:20:09.320 --> 00:20:11.840
to identify the best sales conversion asset

360
00:20:11.840 --> 00:20:13.520
for your business to focus on.

361
00:20:13.520 --> 00:20:16.000
And then we're gonna just spend some working time together.

362
00:20:16.000 --> 00:20:18.760
Like I'll play some music and we'll just like start to build

363
00:20:18.760 --> 00:20:21.680
'cause the goal is that we've carved out some time to be here.

364
00:20:21.680 --> 00:20:22.520
Let's start building.

365
00:20:22.520 --> 00:20:23.400
And then you can ask questions.

366
00:20:23.400 --> 00:20:25.440
We can review stuff as we go.

367
00:20:25.440 --> 00:20:27.000
But this will be like a working session

368
00:20:27.000 --> 00:20:29.840
where we hopefully have something like in progress

369
00:20:29.840 --> 00:20:33.560
if not, you know, 80% of the way there, you know.

370
00:20:33.560 --> 00:20:36.720
Some of these sales conversion assets take time to build.

371
00:20:36.720 --> 00:20:38.680
But you can whip some of these out quick

372
00:20:38.680 --> 00:20:39.800
and then test them, you know?

373
00:20:39.800 --> 00:20:41.360
Like I did a webinar.

374
00:20:41.360 --> 00:20:43.120
So we did the challenge last week.

375
00:20:43.120 --> 00:20:46.120
Like just to like model this.

376
00:20:46.120 --> 00:20:47.240
Let me share my screen.

377
00:20:47.240 --> 00:20:48.600
I'll draw something out for you guys.

378
00:20:48.600 --> 00:20:51.000
So 'cause I think it's always helpful

379
00:20:51.000 --> 00:20:54.600
to see like real case studies of how we're doing business

380
00:20:54.600 --> 00:20:57.760
and how we build structure.

381
00:20:57.760 --> 00:21:00.080
So let me see if I can share this.

382
00:21:00.080 --> 00:21:03.480
You don't start with this, right?

383
00:21:03.480 --> 00:21:04.840
But like we're seasoned in this.

384
00:21:04.840 --> 00:21:06.240
We've done this a long time.

385
00:21:06.240 --> 00:21:10.640
So like we eventually build towards something like this.

386
00:21:10.640 --> 00:21:15.640
And but like the concept here is like,

387
00:21:15.640 --> 00:21:21.880
it's almost like imagine you're playing baseball, right?

388
00:21:21.880 --> 00:21:24.240
And you're trying to hit a home run, okay?

389
00:21:24.240 --> 00:21:27.560
And it's like, if you wanna hit a home run, okay?

390
00:21:27.560 --> 00:21:29.000
You have to do a couple things.

391
00:21:29.000 --> 00:21:30.680
You gotta be in the right place.

392
00:21:30.680 --> 00:21:33.440
You gotta swing at the ball, right?

393
00:21:33.440 --> 00:21:36.400
And honestly, if you could swing at the ball more, right?

394
00:21:36.400 --> 00:21:38.680
Like you would have more chances to hit a home run.

395
00:21:38.680 --> 00:21:40.960
If you just have one chance to swing at the ball,

396
00:21:40.960 --> 00:21:43.160
you might hit a home run, one out of 100, right?

397
00:21:43.160 --> 00:21:44.720
Hit a home run.

398
00:21:44.720 --> 00:21:47.360
But if you get, you know, more swings at the ball,

399
00:21:47.360 --> 00:21:49.720
you're gonna have more chances to hit that home run, right?

400
00:21:49.720 --> 00:21:52.640
So I think Jeff Bezos has like a famous quote.

401
00:21:52.640 --> 00:21:53.880
He's like, I love entrepreneurship

402
00:21:53.880 --> 00:21:56.760
because like it's the only business.

403
00:21:56.760 --> 00:21:59.080
It's the only thing where you like have this ability

404
00:21:59.080 --> 00:22:02.080
to take a swing and like not just hit a home run,

405
00:22:02.080 --> 00:22:04.280
but hit like thousands of home runs.

406
00:22:04.280 --> 00:22:05.120
You know what I mean?

407
00:22:05.120 --> 00:22:07.400
Like it's like in business, this can be the thing where

408
00:22:07.400 --> 00:22:08.560
you take these swings, right?

409
00:22:08.560 --> 00:22:09.680
You take, you try something.

410
00:22:09.680 --> 00:22:11.400
I love how Dan called it endeavors.

411
00:22:11.400 --> 00:22:14.240
Because it's like, we just, we try an endeavor, right?

412
00:22:14.240 --> 00:22:17.360
And if you hit one, you know, not only can you get a home run,

413
00:22:17.360 --> 00:22:20.240
but you can hit thousands of home runs, right?

414
00:22:20.240 --> 00:22:23.520
And so a more built out system,

415
00:22:23.520 --> 00:22:24.520
I stopped sharing my screen.

416
00:22:24.520 --> 00:22:26.120
I shouldn't have done that in my bad.

417
00:22:26.120 --> 00:22:28.400
Okay, can you guys see my iPad?

418
00:22:28.400 --> 00:22:32.080
This is my iPad, just on my desk here.

419
00:22:32.080 --> 00:22:33.360
Can you guys see that or no?

420
00:22:33.360 --> 00:22:35.480
- It's quiet. - Okay, there we go.

421
00:22:35.480 --> 00:22:36.760
- Yep.

422
00:22:36.760 --> 00:22:40.200
- So this is our current, I'll break down Sabi for you,

423
00:22:40.200 --> 00:22:41.960
just, you know, as a product.

424
00:22:41.960 --> 00:22:43.720
And anytime we have a product we're trying to sell,

425
00:22:43.720 --> 00:22:45.680
so think about your product here.

426
00:22:45.680 --> 00:22:47.080
Like whatever that product is,

427
00:22:47.080 --> 00:22:48.960
maybe Dan is the digital product.

428
00:22:48.960 --> 00:22:52.520
Literally it's like maybe your flagship product, right?

429
00:22:52.520 --> 00:22:55.760
So think about your product, your service,

430
00:22:55.760 --> 00:22:58.880
here, and we wanna build a system around it, right?

431
00:22:58.880 --> 00:22:59.720
A system.

432
00:22:59.720 --> 00:23:04.160
So for Sabi, what we do is we have, oops, oops, oops, oops.

433
00:23:04.160 --> 00:23:07.080
We have sources of traffic, okay?

434
00:23:07.080 --> 00:23:09.400
So we have Facebook, right?

435
00:23:09.400 --> 00:23:11.480
We have partnerships.

436
00:23:11.480 --> 00:23:14.160
So these are people that we approach like,

437
00:23:14.160 --> 00:23:17.000
hey, can we come to a training in your community?

438
00:23:17.000 --> 00:23:18.000
Right, something like that.

439
00:23:18.000 --> 00:23:20.080
We have, you know, referrals.

440
00:23:20.080 --> 00:23:24.480
So there's people referring Sabi to their friends.

441
00:23:24.480 --> 00:23:29.480
And all these people go into basically our free thing, right?

442
00:23:29.480 --> 00:23:34.080
So that's our hot lead magnet is our free Sabi, right?

443
00:23:34.080 --> 00:23:35.600
Like we have a free version of her

444
00:23:35.600 --> 00:23:38.960
that people can try out for free, right?

445
00:23:38.960 --> 00:23:42.160
So that's our bucket, we're kind of collecting people into.

446
00:23:42.160 --> 00:23:44.280
But we can't have them stay in that bucket

447
00:23:44.280 --> 00:23:47.160
because they cost us a lot of money in that bucket.

448
00:23:47.160 --> 00:23:48.720
We had someone join the free plan

449
00:23:48.720 --> 00:23:53.000
and then like have Sabi go through 57,000 of their emails,

450
00:23:53.000 --> 00:23:54.000
you know what I mean?

451
00:23:54.000 --> 00:23:55.960
I don't know if that was anyone in this or I don't think it was,

452
00:23:55.960 --> 00:23:58.600
but it's like that cost, real AI cost.

453
00:23:58.600 --> 00:24:00.240
So we can't have them stay here.

454
00:24:00.240 --> 00:24:03.920
We gotta get them over to here, which is Sabi Pro, right?

455
00:24:03.920 --> 00:24:07.280
Oops, Sabi Pro.

456
00:24:07.280 --> 00:24:11.280
And I think, Robert, I told you about watching that offer video.

457
00:24:11.280 --> 00:24:13.400
We are just selling here an offer

458
00:24:13.400 --> 00:24:14.960
or we're not just selling a software,

459
00:24:14.960 --> 00:24:17.240
we're trying to sell an offer, right?

460
00:24:17.240 --> 00:24:19.400
And anytime you can sell an offer,

461
00:24:19.400 --> 00:24:22.400
it's just better than selling a single thing.

462
00:24:22.400 --> 00:24:24.640
An offer is just a bundle of amazingness.

463
00:24:24.640 --> 00:24:27.640
It's just like, how can you just make this thing so amazing

464
00:24:27.640 --> 00:24:31.200
by bundling in other things, right?

465
00:24:31.200 --> 00:24:34.800
And sometimes these other things are not tangible things, okay?

466
00:24:34.800 --> 00:24:37.400
They're just like, like sometimes like,

467
00:24:37.400 --> 00:24:40.040
I remember my first e-commerce product.

468
00:24:40.040 --> 00:24:41.840
I was this like, we were selling these,

469
00:24:41.840 --> 00:24:43.520
this is gonna be a very bad drawing, okay?

470
00:24:43.520 --> 00:24:45.040
Does anyone know what this is?

471
00:24:45.040 --> 00:24:49.600
It's a kendama, do you guys know what a kendama is?

472
00:24:50.840 --> 00:24:52.520
Look at this great drawing of a kendama.

473
00:24:52.520 --> 00:24:54.760
It's that little Japanese yo-yo thing.

474
00:24:54.760 --> 00:24:55.960
You guys nodding, no.

475
00:24:55.960 --> 00:24:56.920
Oh yeah, yeah, yeah, yeah.

476
00:24:56.920 --> 00:24:59.360
It's like you try to catch the ball on the cups.

477
00:25:08.400 --> 00:25:15.520
for a while, you know, this was a hot trend for a while, these, these kendamas. And when I was first

478
00:25:15.520 --> 00:25:22.640
learning about creating an offer, I didn't like, most people were selling kendamas for like $25,

479
00:25:22.640 --> 00:25:28.640
right? Like $15. It was like a commodity. It's a piece of wood, you know what I mean? So I was

480
00:25:28.640 --> 00:25:32.560
like learning about creating offers. I was like, I got to figure this out. I got to make an offer.

481
00:25:32.560 --> 00:25:38.160
So I literally just was like on the page, which you guys will see me do this, right? You're going

482
00:25:38.160 --> 00:25:42.400
to get here's what you're going to get, you know, you're going to get this. And it was like, you're

483
00:25:42.400 --> 00:25:48.560
going to get the sword. That's what they call this piece. And I was like talking all about the sword,

484
00:25:48.560 --> 00:25:54.640
right? I was like, you're going to get the ball. I'm like, talking about the ball. I'm like,

485
00:25:54.640 --> 00:25:57.760
you're going to get the string and it's a special string. It's not just a normal string. You're

486
00:25:57.760 --> 00:26:03.520
going to get this string. And you're also going to get this gift box, you know, like that's a

487
00:26:03.520 --> 00:26:09.280
luxury gift box. Blah, blah, blah. You're also going to get a collector's card that comes with

488
00:26:09.280 --> 00:26:13.600
this like a piece of cardboard. Okay, you guys piece of cardboard. This is a collector's card.

489
00:26:13.600 --> 00:26:19.040
It's going to say like one out of 300, you know, like showing this like how much does that card

490
00:26:19.040 --> 00:26:23.040
cost me? Not very much, right? You're also going to get and I just kept adding like you're also

491
00:26:23.040 --> 00:26:28.800
going to get this video from this pro kendama player talking about his like number one tip

492
00:26:28.800 --> 00:26:36.000
on how to get better at kendama. You know, so like I start adding things to this. And then I'm

493
00:26:36.000 --> 00:26:43.520
like, and this kendama is normally $74, which is very expensive for kendama. But for today only,

494
00:26:43.520 --> 00:26:50.640
you know, it's $37. So like, this was my whole funnel, you guys like, and I was just taking these

495
00:26:50.640 --> 00:26:55.760
principles of like, how do you make a really attractive offer by stacking value? You could also add

496
00:26:55.760 --> 00:27:01.200
in risk reversal. That's another thing. It's like, we also have a money back, you know, like,

497
00:27:01.200 --> 00:27:06.080
I don't know, like in in kendama, it's like a lot of skateboarding language. So you could be like,

498
00:27:06.080 --> 00:27:12.640
it slaps, you know, or your money back guarantee, you know, you always want to have a cool name.

499
00:27:12.640 --> 00:27:20.160
It slaps are your money back guarantee. If this kendama doesn't just shred for you, you know,

500
00:27:20.160 --> 00:27:24.400
like you just not a notch better, then we'll give your money back. I don't know. I didn't

501
00:27:24.400 --> 00:27:28.720
have a guarantee like that, but that we call that risk reversal, right? So there's all these things

502
00:27:28.720 --> 00:27:35.680
you can add in that really don't cost you that much reversal. My buddy that sells those wallets,

503
00:27:35.680 --> 00:27:41.520
he has the last wallet you'll ever own guarantee, right? So it's like a really powerful thing that

504
00:27:41.520 --> 00:27:46.400
helps more people buy. And literally, it's like you can return this wallet at any time,

505
00:27:46.400 --> 00:27:50.800
like your dog, choose it up or whatever, you just send it back and we'll send you a new one, right?

506
00:27:50.800 --> 00:27:54.800
And yes, a percentage of people do that, but like he has a way to like, hey,

507
00:27:54.800 --> 00:27:58.160
do you want to send you a new wallet or do you want to upgrade and he ends up making money on

508
00:27:58.160 --> 00:28:04.560
those people too, right? So this is called a irresistible offer, okay? And if you need help

509
00:28:04.560 --> 00:28:10.080
crafting one of these, just ask Sabi or any AI tool, help me create an irresistible offer.

510
00:28:10.080 --> 00:28:13.440
It's kind of a well known thing in the marketing space. There's a book hundred million

511
00:28:13.440 --> 00:28:18.080
our offers by Alex from Moses, it goes deep on this topic. We have a bunch of trainings on it,

512
00:28:18.080 --> 00:28:22.240
but like when I did this with the Kanama previously, I would launch these, I'd order

513
00:28:22.240 --> 00:28:27.280
whatever 1000 units or something, and I would sell, you know, I would sell them at, you know,

514
00:28:27.280 --> 00:28:31.440
this old price point, which is kind of standard in the industry. But I started doing this and I

515
00:28:31.440 --> 00:28:37.280
was able to start selling my product at 2X, what other people were selling in the industry.

516
00:28:37.280 --> 00:28:42.480
And I like made so much more because of it, you know, like because, and this allows to reach

517
00:28:42.480 --> 00:28:47.600
more people, advertise because we just had a hot offer, right? So that was a tangent. But

518
00:28:47.600 --> 00:28:54.640
what I'm telling you this is when we're selling Sabi, we're not selling just a software, we're

519
00:28:54.640 --> 00:29:00.240
selling an offer, right? So we're selling, you get Sabi Pro, you get the price locked, you get

520
00:29:00.240 --> 00:29:05.520
this AI certification, you get weekly calls with me, you get all these things, we're stacking

521
00:29:05.520 --> 00:29:11.840
all these things together, and we're selling Sabi Pro at this last challenge, it was $5.95

522
00:29:11.840 --> 00:29:19.520
for six months. And then the price, I think just went up to $6.95.

523
00:29:19.520 --> 00:29:26.240
But that's our offer, that's our main thing we're selling, okay? So back to this conversation,

524
00:29:26.240 --> 00:29:30.240
where we're focusing today is here, we're trying to focus on how do we get people

525
00:29:30.240 --> 00:29:39.120
to go from $0 to pulling out their wallet and spending $595, right? In like a couple days, right?

526
00:29:39.120 --> 00:29:43.920
And same with your products, how do you go from just seeing an ad to like I'm buying

527
00:29:43.920 --> 00:29:49.680
not just one set of pet hair resistant clothes, but like I'm buying every color, right?

528
00:29:49.680 --> 00:29:55.840
Maybe there's a bundle offer or something special that you can do, right? And so this right here

529
00:29:55.840 --> 00:29:59.840
is a conversion. Right now, for ours, we are running a challenge.

530
00:30:04.920 --> 00:30:07.720
Now I wouldn't recommend a challenge for everybody

531
00:30:07.720 --> 00:30:11.760
for every product, but I would say in our space,

532
00:30:11.760 --> 00:30:13.960
we found it to work really well because it just builds

533
00:30:13.960 --> 00:30:14.800
a lot of trust.

534
00:30:14.800 --> 00:30:16.640
You spend a lot of time with people,

535
00:30:16.640 --> 00:30:18.760
they have hours and hours with you.

536
00:30:18.760 --> 00:30:22.040
There's a lot of trust built for them to make this decision,

537
00:30:22.040 --> 00:30:22.880
you know?

538
00:30:22.880 --> 00:30:24.640
But I would say challenges are pretty challenging,

539
00:30:24.640 --> 00:30:27.680
they're pretty long, they're very time consuming.

540
00:30:27.680 --> 00:30:29.640
But we do this once a month, okay?

541
00:30:29.640 --> 00:30:32.600
Once a month for Sabi, okay?

542
00:30:32.600 --> 00:30:35.720
One X a month right now.

543
00:30:35.720 --> 00:30:39.100
And then we follow that challenge up with a webinar.

544
00:30:39.100 --> 00:30:42.920
So that challenge basically goes like four days

545
00:30:42.920 --> 00:30:44.440
and then there's kind of this like,

546
00:30:44.440 --> 00:30:46.440
what we call the cart close where it's like

547
00:30:46.440 --> 00:30:49.960
the price is going up and this is, you know,

548
00:30:49.960 --> 00:30:52.040
where everyone's buying, okay?

549
00:30:52.040 --> 00:30:54.720
But if they don't buy, we do like a follow up webinar

550
00:30:54.720 --> 00:30:58.760
the next week to try to close people that missed

551
00:30:58.760 --> 00:31:01.400
the challenge or maybe four days was too much.

552
00:31:01.400 --> 00:31:03.200
You know, they just need an hour with me

553
00:31:03.200 --> 00:31:04.960
to kind of make that decision.

554
00:31:04.960 --> 00:31:07.200
And so we did that like this last Tuesday

555
00:31:07.200 --> 00:31:11.360
and we had like, I think it was five people bought,

556
00:31:11.360 --> 00:31:12.480
five people here.

557
00:31:12.480 --> 00:31:15.180
And then next week we'll do another webinar.

558
00:31:15.180 --> 00:31:18.480
Like just once, so we do that one like basically

559
00:31:18.480 --> 00:31:19.800
in the off weeks.

560
00:31:19.800 --> 00:31:21.200
And then we take a week off

561
00:31:21.200 --> 00:31:24.760
and then we repeat the process, right?

562
00:31:24.760 --> 00:31:28.640
Challenge, webinar, webinar, week off.

563
00:31:28.800 --> 00:31:30.000
And usually in this week off,

564
00:31:30.000 --> 00:31:32.360
we're doing partnerships, okay?

565
00:31:32.360 --> 00:31:34.160
So like in that week off,

566
00:31:34.160 --> 00:31:36.320
I'll go present in someone else's community,

567
00:31:36.320 --> 00:31:38.240
I'll bring in their leads into SABI

568
00:31:38.240 --> 00:31:40.200
and then we run a challenge the next week

569
00:31:40.200 --> 00:31:42.240
and those leads convert into the product, right?

570
00:31:42.240 --> 00:31:47.080
So that is a more dialed in conversion system, right?

571
00:31:47.080 --> 00:31:49.800
Each one of these has pieces to it

572
00:31:49.800 --> 00:31:52.760
where like the four day challenge has emails

573
00:31:52.760 --> 00:31:54.680
that go every day leading up to the challenge.

574
00:31:54.680 --> 00:31:55.560
They go during the challenge.

575
00:31:55.560 --> 00:31:57.860
The webinar has emails that go up to that.

576
00:31:57.860 --> 00:32:01.240
So we have like emails supporting each of these things.

577
00:32:01.240 --> 00:32:02.660
We have, you know,

578
00:32:02.660 --> 00:32:05.400
a van, Zoom calls, like all the stuff.

579
00:32:05.400 --> 00:32:07.420
So I show you this not to overwhelm you

580
00:32:07.420 --> 00:32:10.180
because like we've been doing this for, you know,

581
00:32:10.180 --> 00:32:11.680
a lot of years, right?

582
00:32:11.680 --> 00:32:15.380
And since we've done this,

583
00:32:15.380 --> 00:32:16.640
we can spend these up pretty quick.

584
00:32:16.640 --> 00:32:18.340
Like the webinar I did this week,

585
00:32:18.340 --> 00:32:21.580
I wrote two hours before I got on the webinar, right?

586
00:32:21.580 --> 00:32:24.460
Like it was like, I just used the webinar skill,

587
00:32:24.460 --> 00:32:26.800
which we're gonna give you guys today in AI.

588
00:32:26.800 --> 00:32:28.940
I was like, I kind of on a different angle.

589
00:32:28.940 --> 00:32:30.940
I gave it all the testimonials I have.

590
00:32:30.940 --> 00:32:33.780
I gave the transcripts of the challenge I'd already done.

591
00:32:33.780 --> 00:32:35.540
So kind of knew some of the stories

592
00:32:35.540 --> 00:32:36.820
and it helped me write a webinar,

593
00:32:36.820 --> 00:32:39.660
like just a couple hours before I went live.

594
00:32:39.660 --> 00:32:42.180
And I've done this a lot so I can get on calls

595
00:32:42.180 --> 00:32:44.540
and I can just talk without a ton of prep.

596
00:32:44.540 --> 00:32:46.860
But what I wanna encourage you guys,

597
00:32:46.860 --> 00:32:48.100
if you've never done something like this,

598
00:32:48.100 --> 00:32:50.740
is just you just need one conversion event

599
00:32:50.740 --> 00:32:53.180
to really work to really get your business out the ground.

600
00:32:53.180 --> 00:32:55.180
The reason we have so many

601
00:32:55.180 --> 00:32:57.360
is because we've done this a while

602
00:32:57.360 --> 00:32:59.400
and we've just learned once you learn how to do it,

603
00:32:59.400 --> 00:33:04.400
you can just add more as needed to scale an offer.

604
00:33:04.400 --> 00:33:05.800
And that's what we're trying to do with this offer.

605
00:33:05.800 --> 00:33:07.560
We're trying to scale this offer

606
00:33:07.560 --> 00:33:11.600
and because we've seen the green flags, right?

607
00:33:11.600 --> 00:33:12.800
We're looking for those green flags

608
00:33:12.800 --> 00:33:15.720
that return on ad spend at a smaller spend.

609
00:33:15.720 --> 00:33:17.280
And then when we see that, we're scaling.

610
00:33:17.280 --> 00:33:19.280
And so now for scaling, we're like,

611
00:33:19.280 --> 00:33:22.800
let's do everything we can to like steward that ad spend.

612
00:33:22.800 --> 00:33:24.720
If we spend $10,000 on ads,

613
00:33:24.720 --> 00:33:27.540
we need to have that money come back to the business.

614
00:33:27.540 --> 00:33:30.520
Not just $10,000, but $20,000 or $30,000

615
00:33:30.520 --> 00:33:31.920
for this thing to really work.

616
00:33:31.920 --> 00:33:36.080
And so that's why we have all this stuff, all right?

617
00:33:36.080 --> 00:33:37.840
So I'm gonna share a screen with you.

618
00:33:37.840 --> 00:33:39.320
We're gonna walk you through and exercise.

619
00:33:39.320 --> 00:33:42.320
The goal here today is just get started with one of these.

620
00:33:42.320 --> 00:33:44.320
Not to build out a whole month like this

621
00:33:44.320 --> 00:33:45.600
and all these things.

622
00:33:45.600 --> 00:33:46.600
It's really just saying,

623
00:33:46.600 --> 00:33:49.480
what's the one conversion asset

624
00:33:49.480 --> 00:33:51.640
that we could build starting today

625
00:33:51.640 --> 00:33:53.120
that's gonna start moving the needle

626
00:33:53.120 --> 00:33:55.400
towards conversions for you, right?

627
00:33:55.400 --> 00:33:57.440
For some of you, it might be an email sequence.

628
00:33:57.440 --> 00:33:59.560
For some of you, it might be a sales call.

629
00:33:59.560 --> 00:34:01.080
A sales call is a conversion asset.

630
00:34:01.080 --> 00:34:03.160
It's building a sales call script.

631
00:34:03.160 --> 00:34:04.520
It can be a really powerful way

632
00:34:04.520 --> 00:34:06.520
to get your business off the ground,

633
00:34:06.520 --> 00:34:07.480
get sales coming through,

634
00:34:07.480 --> 00:34:09.840
just having conversations with people.

635
00:34:09.840 --> 00:34:12.880
It might be an email sequence or an email flow, right?

636
00:34:12.880 --> 00:34:15.120
That you build where when someone checks out

637
00:34:15.120 --> 00:34:17.480
your digital product or physical product

638
00:34:17.480 --> 00:34:18.440
and they don't buy,

639
00:34:18.440 --> 00:34:21.639
they get this abandoned cart email is what we call that, right?

640
00:34:21.639 --> 00:34:24.520
So I'm gonna give you guys an interactive page

641
00:34:24.520 --> 00:34:25.840
that we're gonna walk through.

642
00:34:25.840 --> 00:34:26.880
I'm gonna have you guys run it

643
00:34:26.880 --> 00:34:30.000
and see what it recommends for your business

644
00:34:30.000 --> 00:34:31.600
for the sales conversion asset.

645
00:34:31.600 --> 00:34:33.520
And then I'd love to hear you guys share

646
00:34:33.520 --> 00:34:35.080
what it's recommending.

647
00:34:35.080 --> 00:34:37.159
And then from there, I can dig into it.

648
00:34:37.159 --> 00:34:38.760
If there's anything we need to tweak

649
00:34:38.760 --> 00:34:39.880
or be like, you know, for you,

650
00:34:39.880 --> 00:34:42.080
I'd actually try this 'cause I know your businesses

651
00:34:42.080 --> 00:34:45.040
and kind of what kind of offers are in the room.

652
00:34:45.040 --> 00:34:46.440
And then from there, we'll go into building

653
00:34:46.440 --> 00:34:48.199
and we'll start to build one of these things.

654
00:34:48.199 --> 00:34:49.320
And I'd encourage you to do this.

655
00:34:49.320 --> 00:34:52.880
Like, I know, Dane, you've been, you know,

656
00:34:52.880 --> 00:34:54.360
hey, am I doing pod products?

657
00:34:54.360 --> 00:34:55.719
Am I doing digital products?

658
00:34:55.719 --> 00:34:57.000
I would laser into one of them.

659
00:34:57.000 --> 00:34:59.680
I like the digital product idea for you.

660
00:35:04.960 --> 00:35:07.640
So you can sell a digital product, low ticket.

661
00:35:07.640 --> 00:35:10.800
That's like a valuable thing that solves a problem,

662
00:35:10.800 --> 00:35:14.720
but then like sprinkle it with affiliate products inside,

663
00:35:14.720 --> 00:35:18.000
especially in the health space, right? Oh, you need red light therapy.

664
00:35:18.000 --> 00:35:20.320
Well, here's my affiliate link to juvie, right?

665
00:35:20.320 --> 00:35:22.600
You need a sauna. Here's my affiliate link to blank.

666
00:35:22.600 --> 00:35:24.320
So if you're selling the digital product,

667
00:35:24.320 --> 00:35:26.240
but then if people are buying those other products,

668
00:35:26.240 --> 00:35:28.320
you're getting a commission on those sales.

669
00:35:28.680 --> 00:35:30.320
That's probably honestly what I would do for you.

670
00:35:30.320 --> 00:35:32.880
Like if you are going down the digital product route in the health space,

671
00:35:32.880 --> 00:35:37.120
there's just so many affiliate products and supplements and things that you could

672
00:35:37.120 --> 00:35:40.560
make money after you made money on the digital product.

673
00:35:40.560 --> 00:35:42.920
So you could sell the digital product for not very much,

674
00:35:42.920 --> 00:35:45.160
but then have people buying the affiliate stuff.

675
00:35:45.160 --> 00:35:48.040
And then Robert, I know you've been kind of cooking up something.

676
00:35:48.040 --> 00:35:50.120
So if you have clarity on what that thing is,

677
00:35:50.120 --> 00:35:55.520
you'll answer the questions like just based on what that thing is, right?

678
00:35:55.520 --> 00:35:57.720
And then it'll help you and then we can, we can work through it.

679
00:35:58.080 --> 00:36:00.320
I think everyone else should be, should be okay.

680
00:36:00.320 --> 00:36:03.640
But let's, let me get the page to you guys and I'll share it in just a second.

681
00:36:03.640 --> 00:36:05.520
Let me see.

682
00:36:05.520 --> 00:36:11.720
Okay. Here it is. Let me open it and then Gabby,

683
00:36:11.720 --> 00:36:15.080
can I send you this link and have you pin it as well in the group?

684
00:36:15.080 --> 00:36:19.080
Okay, I'm going to put it in the chat.

685
00:36:19.080 --> 00:36:22.680
Okay. Oh, no, that's not it guys. Don't click that one.

686
00:36:22.680 --> 00:36:26.840
That's the preview page. Hold on. I think that'll work.

687
00:36:26.840 --> 00:36:29.040
But you're going to want this one.

688
00:36:29.040 --> 00:36:31.280
Again, lovable is our friend here.

689
00:36:31.280 --> 00:36:33.920
Okay. We built this in lovable.

690
00:36:33.920 --> 00:36:37.120
So no fancy domain name or anything,

691
00:36:37.120 --> 00:36:40.880
but it is going to be a really, really helpful page.

692
00:36:40.880 --> 00:36:43.760
So all right. Let me know if you guys can see that.

693
00:36:43.760 --> 00:36:47.440
So again, we will post this inside of the community.

694
00:36:47.440 --> 00:36:52.120
And you guys can really easily remember this, not the domain name,

695
00:36:52.120 --> 00:36:57.040
but once you're on any of the links, um, the, the password to get in is August,

696
00:36:57.040 --> 00:37:00.040
August. So August is the password that gets you in.

697
00:37:00.040 --> 00:37:02.480
And then you see that says week one at the top, right?

698
00:37:02.480 --> 00:37:06.200
Just go week two or week three, right?

699
00:37:06.200 --> 00:37:11.520
We're technically on week four, but we're calling this week three because we move week

700
00:37:11.520 --> 00:37:17.280
four earlier to do a check in. So, uh, here's the full link right here.

701
00:37:17.280 --> 00:37:21.680
AI, business, et cetera, 26, lovable week three.

702
00:37:22.000 --> 00:37:26.320
Everyone got that? Give me a, maybe a thumbs up if you guys got that.

703
00:37:26.320 --> 00:37:30.280
You're going to want to pull it up on your computer or your phone and we're going to

704
00:37:30.280 --> 00:37:34.520
walk through a couple of things. So again, the goal this week is to one,

705
00:37:34.520 --> 00:37:38.560
identify what sales conversion asset to roll out. Number two,

706
00:37:38.560 --> 00:37:42.640
we're going to make sure your AI assistants have this skill installed,

707
00:37:42.640 --> 00:37:45.480
whether you're using Sabi, cloud or perplexity.

708
00:37:45.480 --> 00:37:49.680
We're going to make sure you have the skill installed to help you build this

709
00:37:49.680 --> 00:37:54.400
sales conversion asset because we've built pre-trained skills to help the AI

710
00:37:54.400 --> 00:37:59.280
help you basically give it, give you all of our knowledge of doing a million of

711
00:37:59.280 --> 00:38:04.000
these events and sales conversion methods, uh, from over the years of student

712
00:38:04.000 --> 00:38:07.240
student, a lot of different businesses, we've installed those in a skill.

713
00:38:07.240 --> 00:38:10.480
Essentially that's going to help you. And then we're going to go into co-building

714
00:38:10.480 --> 00:38:13.840
mode. We're going to like build with your AI agents, start building one out.

715
00:38:13.840 --> 00:38:17.720
And then hopefully we have a draft or we're getting close to a draft by the end

716
00:38:17.720 --> 00:38:21.040
of the session. All right. So we are here in the process.

717
00:38:21.040 --> 00:38:24.120
This red section, right, is kind of like part of our wheel here,

718
00:38:24.120 --> 00:38:27.600
which is mostly growing your business focused, right?

719
00:38:27.600 --> 00:38:30.720
So we talked about lead generation last two weeks ago.

720
00:38:30.720 --> 00:38:33.320
This one's more about sales and kind of conversion.

721
00:38:33.320 --> 00:38:38.280
Then we kind of get into some finite financial and self improving systems where

722
00:38:38.280 --> 00:38:41.400
you create our setting up agents to track some of those things and help you

723
00:38:41.400 --> 00:38:44.440
start improving some of the things we've already built. Okay.

724
00:38:45.720 --> 00:38:50.600
So let's go into part one. Okay. So everyone go to this page and scroll down to

725
00:38:50.600 --> 00:38:54.720
you see this section that says first, let's figure out which asset fits your

726
00:38:54.720 --> 00:38:55.960
business. Okay.

727
00:38:55.960 --> 00:38:59.840
There's a quick little quiz that I put together that I think will help you get

728
00:38:59.840 --> 00:39:03.800
some clarity on the first one to try. And the answer might surprise you.

729
00:39:03.800 --> 00:39:07.280
Okay. You might be leaning towards one of these, but the answer might surprise

730
00:39:07.280 --> 00:39:10.600
you. Um, I've also not tested every single scenario.

731
00:39:10.600 --> 00:39:13.800
So that's why I'm going to have you tell me what it gives you and then I can

732
00:39:13.800 --> 00:39:17.600
give you feedback to, uh, uh, on what it's saying. Okay.

733
00:39:17.600 --> 00:39:20.840
So you're going to answer question number one, which is where are you in your

734
00:39:20.840 --> 00:39:22.680
business? Okay. So where are you in your business?

735
00:39:22.680 --> 00:39:26.880
You're the total beginner, maybe early at few years and 10 customers, you're

736
00:39:26.880 --> 00:39:30.880
established, you have paying customers or seasoned, you're in the six figure

737
00:39:30.880 --> 00:39:35.200
plus range and scaling. Okay. So answer this question, I'm just going to put in

738
00:39:35.200 --> 00:39:40.640
random answers in mine. Okay. Awesome. All right.

739
00:39:40.640 --> 00:39:44.000
What's your primary offer price point? Okay.

740
00:39:44.000 --> 00:39:46.720
Primary offer price point under a hundred dollars.

741
00:39:46.720 --> 00:39:50.640
Maybe it's a digital product. It's low tickets, a physical product.

742
00:39:50.640 --> 00:39:54.080
Okay. Um, Marsha is saying it's not coming up.

743
00:39:54.080 --> 00:39:56.200
Let me send you the link here, Marsha in the chat.

744
00:39:56.200 --> 00:39:59.640
Try clicking that link. Let me know if that, if you're still stuck.

745
00:40:02.560 --> 00:40:17.880
All right, so what's your primary offer price point so entering your primary offer price point under a hundred a hundred to five hundred five hundred two thousand

746
00:40:17.880 --> 00:40:23.060
Two thousand and ten thousand or ten thousand plus. Yeah, here. We got that one question to you

747
00:40:23.060 --> 00:40:27.800
All right question three

748
00:40:28.300 --> 00:40:34.060
What are you actually selling? Okay, so now some of you might be selling a package right of things

749
00:40:34.060 --> 00:40:41.220
But I would say what's the main thing? That's the main draw that you're selling, you know, is it physical product as a digital product? Is it a?

750
00:40:41.220 --> 00:40:49.220
coaching consulting type thing right or done for you service or is it a high consideration service like like

751
00:40:49.220 --> 00:40:54.180
This would be like a real estate like home purchase. This would be like a

752
00:40:55.020 --> 00:40:57.440
CPA right like something that like it's a

753
00:40:57.440 --> 00:41:03.620
longer sales cycle typically because people are considering options, right?

754
00:41:03.620 --> 00:41:06.820
So choose that higher

755
00:41:06.820 --> 00:41:10.980
Okay

756
00:41:10.980 --> 00:41:13.860
Marsha were you able to get in there?

757
00:41:13.860 --> 00:41:17.620
The right link. Okay, cool. All right question four

758
00:41:17.620 --> 00:41:22.660
How warm is your typical buyer? Remember cold is like they don't know you at all

759
00:41:23.140 --> 00:41:28.060
Warm is like they may have seen you around the internet seen an offer before it bent

760
00:41:28.060 --> 00:41:32.060
They'd maybe they're they have been on your email list a little bit, right?

761
00:41:32.060 --> 00:41:33.900
And then hot is like man

762
00:41:33.900 --> 00:41:38.180
They're like I want to buy this already asking about it there in your world already

763
00:41:38.180 --> 00:41:44.540
You have a big email that you know I mean so I think a lot of us probably cold especially for just soon the cold email outreach thing

764
00:41:44.540 --> 00:41:48.740
Lily you probably have you know probably more warm

765
00:41:49.820 --> 00:41:54.180
You got people on a list already. There's some cool people though, too seeing your Facebook ads, so

766
00:41:54.180 --> 00:41:57.060
But choose the one

767
00:41:57.060 --> 00:42:00.580
Where like think about your typical buyer, right your typical buyer

768
00:42:00.580 --> 00:42:12.860
This wording is a little confusing cuz says how warm is your typical buyer when they first hear from you which pretty much everyone's first would be cold

769
00:42:12.860 --> 00:42:17.020
So I would say how warm is your typical buyer when they buy you know

770
00:42:18.780 --> 00:42:20.780
Yeah, okay

771
00:42:20.780 --> 00:42:23.060
question five

772
00:42:23.060 --> 00:42:26.020
Oh, I need to answer these two. Okay, so let's do that

773
00:42:26.020 --> 00:42:32.060
Okay, how much lead or traffic volume do you have coming in every month, right? So

774
00:42:32.060 --> 00:42:37.300
At this point in the business, how many people are coming into business as a lead?

775
00:42:37.300 --> 00:42:40.900
That's like expressing interest or or giving you their information

776
00:42:40.900 --> 00:42:45.340
Right if you're running the AI agent who's getting leads think about that, right?

777
00:42:45.340 --> 00:42:51.260
Like how many are you having that agent find and emailing right if you're running ads of some sort?

778
00:42:51.260 --> 00:42:53.260
How many are coming in through there, right?

779
00:42:53.260 --> 00:42:58.900
If you have social media and people are opting in how many people are coming in so it's either hey, none

780
00:42:58.900 --> 00:43:02.940
I'm just starting a trickle steady or high volume. Okay

781
00:43:02.940 --> 00:43:08.340
Everyone got that one just let me know if I'm going too fast you guys good

782
00:43:08.980 --> 00:43:15.300
All right question six which one describes you best? Okay, so this is kind of again

783
00:43:15.300 --> 00:43:19.980
Sometimes these sales conversion assets are going to stretch you they're gonna be outside your comfort zone

784
00:43:19.980 --> 00:43:27.220
But hey, if there's one you're better at we could lean you in so that's what we're gonna do a little workshop after this to help kind of

785
00:43:27.220 --> 00:43:32.340
Make sure we're leaning you into the right one to start. Okay, so

786
00:43:32.340 --> 00:43:38.620
Number one is I can hold a room like you you would love to talk or be on a stage or on camera like

787
00:43:39.500 --> 00:43:42.700
Do do a webinar if you had a script or knew it

788
00:43:42.700 --> 00:43:48.460
You know had it all planned out if you got invited up on stage you could grab a mic and talk like that's the top one

789
00:43:48.460 --> 00:43:50.180
Okay, the second one is like hey

790
00:43:50.180 --> 00:43:55.740
I'd prefer like a phone call right like I can talk on the phone and again this you know any commerce

791
00:43:55.740 --> 00:44:00.460
We don't do this a ton, but you could this could be in relation to wholesaling right just

792
00:44:00.460 --> 00:44:03.580
Wholesaling a product you could call the wholesalers

793
00:44:04.020 --> 00:44:08.620
Okay, and then number three is I had rather write than talk so give me a keyboard and you know

794
00:44:08.620 --> 00:44:12.620
I'm gonna just see if I can do this through a funnel or email sequence that type of thing

795
00:44:12.620 --> 00:44:14.380
Okay, now whatever you choose here

796
00:44:14.380 --> 00:44:20.100
It's not gonna automatically choose that conversion method for you, but it is gonna give you a couple points on that one

797
00:44:20.100 --> 00:44:22.100
Okay, so I

798
00:44:22.100 --> 00:44:27.260
Will say this one okay question seven how much of your own time?

799
00:44:27.260 --> 00:44:33.340
So how much of your own time can you invest in the selling I would say if you're new

800
00:44:33.540 --> 00:44:36.980
you should be putting all your time into this right like right now because

801
00:44:36.980 --> 00:44:41.720
You are the one who needs the learner and who these people are and how to sell the thing

802
00:44:41.720 --> 00:44:49.860
If you are starting to scale and starting to like you couldn't be on calls or couldn't be running events or couldn't be one building all the things

803
00:44:49.860 --> 00:44:56.380
Then you would choose only second ones right or maybe you go for more of a set it and forget it style

804
00:44:56.380 --> 00:45:00.020
Which I shouldn't even say that said it forget it because it's more like set it and then

805
00:45:06.240 --> 00:45:10.320
there that are, oh, wow, this is evergreen. This just runs like it typically takes some

806
00:45:10.320 --> 00:45:15.320
babysitting for a handful of months to really get them to a place where they can be trusted

807
00:45:15.320 --> 00:45:19.200
like that. And even then, like, I don't think I've ever said it and forget it when it came

808
00:45:19.200 --> 00:45:23.880
to marketing. I'm always taking a look at things and because things change, right? The market

809
00:45:23.880 --> 00:45:30.600
change, things need to shift. You know, a page gets outdated. It gets we call fatigued.

810
00:45:30.600 --> 00:45:35.360
Even a good ad, like sometimes like you have an ad like this that does super well and it

811
00:45:35.360 --> 00:45:40.540
does super well for like six months. And then all of a sudden, one day it just starts to

812
00:45:40.540 --> 00:45:45.000
tick. Like it's called fatiguing. It's like everyone's seen it. You know, it's like now

813
00:45:45.000 --> 00:45:52.480
they just keep scrolling. They just, you know, it's saturated the market, right? So so don't

814
00:45:52.480 --> 00:45:56.560
think this one is set it up and forget it. But but you might be leaning towards one of

815
00:45:56.560 --> 00:46:04.560
these three. Okay. All good. Hey. All right. Last question. What does a repeatable purchase

816
00:46:04.560 --> 00:46:10.480
look like in your business? What is a repeat purchase? So some businesses, they they they

817
00:46:10.480 --> 00:46:16.800
have a repeat purchase type product. Some businesses are one and done, right? Like I sell water

818
00:46:16.800 --> 00:46:20.720
systems like for your home, you don't just like buy a water system every six months,

819
00:46:20.720 --> 00:46:25.720
right? It's like once and done roof replacement, boom, once and done for a long time, right?

820
00:46:25.720 --> 00:46:29.640
They don't buy again for years. For some of you, you might have a product that they could

821
00:46:29.640 --> 00:46:34.240
buy multiple off, right? Even digital products. It's like, hey, they could buy this one and

822
00:46:34.240 --> 00:46:39.640
then I could sell something else to them. A congruent thing, you know, e-commerce for sure

823
00:46:39.640 --> 00:46:45.660
is usually like this one unless it's a subscription, right? Which would be like a monthly recurring

824
00:46:45.660 --> 00:46:51.340
consistent. So like Sabi is a subscription. It's a six month subscription. So it builds

825
00:46:51.340 --> 00:46:58.660
every six months for Sabi. So choose the one that works there. Okay, everyone got that.

826
00:46:58.660 --> 00:47:03.160
And then you're going to click reveal my result. Okay. Now you're just going to look

827
00:47:03.160 --> 00:47:07.300
different than mine. But essentially, he's going to grade your answers and kind of lean

828
00:47:07.300 --> 00:47:13.100
you into one of the three sales conversion assets. Now, are there other sales conversion

829
00:47:13.100 --> 00:47:17.420
assets? Yes. But these are the three that I just looking at the room, I'm like, I feel

830
00:47:17.420 --> 00:47:23.100
like one of these three is probably going to be the one to start with. Now some of you

831
00:47:23.100 --> 00:47:27.660
might have one of these and some of you might have nothing. And so if you already have,

832
00:47:27.660 --> 00:47:32.380
let's say, let's say Lily, I say you already have email flows, right? And it's giving you

833
00:47:32.380 --> 00:47:38.020
email flows. You could lean into a different one if you want, or you can use this time

834
00:47:38.020 --> 00:47:44.620
to improve an email flow, right? Or add other email flows. On the email flows out of things,

835
00:47:44.620 --> 00:47:51.380
we have seven core email flows that we recommend. And so if you don't have all seven, then now

836
00:47:51.380 --> 00:47:58.060
it's time to build the remaining ones you don't have for webinars. This is like a one

837
00:47:58.060 --> 00:48:03.820
hour kind of presentation, 30 minutes to an hour and a half presentation. I know one

838
00:48:03.820 --> 00:48:11.180
of our clients, they were selling heated driveways, like a heated driveway. So they were landscaping

839
00:48:11.180 --> 00:48:15.940
service, but they lived in the air was really icy. And they found a partner who could do

840
00:48:15.940 --> 00:48:20.740
like these really fancy heated driveways so that these people never had to shovel their

841
00:48:20.740 --> 00:48:26.300
driveway again, which is like awesome. You know, that's amazing. Life upgrade. But they're

842
00:48:26.300 --> 00:48:34.740
$100,000. Okay. So at minimum, so for them, they started doing webinars because it's

843
00:48:34.740 --> 00:48:39.620
a high ticket thing. And it's something that people, it's a consideration cycle. It's high

844
00:48:39.620 --> 00:48:43.620
ticket. They want information. So they just did these informational sessions. They didn't

845
00:48:43.620 --> 00:48:47.220
call it a webinar. They just call it like informational. I don't know what they called

846
00:48:47.220 --> 00:48:51.660
it, but it was like info session, right? And they would just run, they would run ads,

847
00:48:51.660 --> 00:48:57.180
they'd click leads, they'd invite them to the webinar. And then they'd follow up via phone

848
00:48:57.180 --> 00:49:02.220
call. We in our business, we've done a lot of sales calls, maybe some of you joined through

849
00:49:02.220 --> 00:49:07.420
a sales call. We have that system running. Right now we're doing a lot more webinars,

850
00:49:07.420 --> 00:49:12.260
but like we have done a lot with sales calls as well. Okay. So I want to stop here and

851
00:49:12.260 --> 00:49:16.660
see kind of what it gave you because again, I haven't tested every scenario. So I want

852
00:49:16.660 --> 00:49:21.180
to see what it gave you and see what you think about what it gave you. If there's any

853
00:49:21.180 --> 00:49:27.140
objections to like, I don't want to do sales calls, we'll dig into it. Okay. And then I'll

854
00:49:27.140 --> 00:49:32.660
show you guys the bottom half of this. But you can see, you can come back to this page.

855
00:49:32.660 --> 00:49:36.620
This will be a resource you can come back to because at some point you might want to

856
00:49:36.620 --> 00:49:41.100
do a sales call, right? Maybe you have a deal come up and it's like, Oh, wow, this is this

857
00:49:41.100 --> 00:49:45.100
could be more of a high ticket offer or something like that. I need to run a sales call. You

858
00:49:45.100 --> 00:49:48.940
could always come back to this, right? Same thing with webinars. There's a bunch of training

859
00:49:48.940 --> 00:49:53.980
even on this page that I'll walk you through. But let's let's let me stop sharing my screen.

860
00:49:53.980 --> 00:49:59.300
Let's check in with you guys. What did everybody get? Okay, maybe drop it in the chat. So drop

861
00:50:03.920 --> 00:50:07.120
Dane said ecommerce email flows.

862
00:50:07.120 --> 00:50:09.000
Nice, let's go, okay?

863
00:50:09.000 --> 00:50:09.920
Everyone drops in the chat

864
00:50:09.920 --> 00:50:11.320
and then we'll kind of dig into it, okay?

865
00:50:11.320 --> 00:50:12.240
We'll dig into it.

866
00:50:12.240 --> 00:50:14.360
You don't have to do a photo,

867
00:50:14.360 --> 00:50:17.160
you could just say it in the chat if you want

868
00:50:17.160 --> 00:50:19.280
or you can tell me.

869
00:50:19.280 --> 00:50:22.080
Maybe I was just still filling it out,

870
00:50:22.080 --> 00:50:23.720
I don't think so.

871
00:50:23.720 --> 00:50:26.560
Okay, Marsha said ecommerce flow, cool.

872
00:50:26.560 --> 00:50:29.640
Keep going, you guys.

873
00:50:29.640 --> 00:50:34.640
Okay, ecommerce flow, ecommerce flow, a lot of ecommerce flows.

874
00:50:34.640 --> 00:50:42.920
Nice.

875
00:50:42.920 --> 00:50:49.920
So Cindy is, this is a spa business, right?

876
00:50:49.920 --> 00:50:52.640
Cindy, okay, cool.

877
00:50:52.640 --> 00:50:57.480
And then Marsha is the supplement product, I believe, right?

878
00:50:57.480 --> 00:50:59.600
It's the, yes, okay, cool.

879
00:51:00.480 --> 00:51:01.960
Okay, what else, what else?

880
00:51:01.960 --> 00:51:04.840
Lily, what did you get?

881
00:51:04.840 --> 00:51:07.120
Oh, email flows, long term, they definitely,

882
00:51:07.120 --> 00:51:07.960
okay, I'm scrolling up.

883
00:51:07.960 --> 00:51:10.320
Did you get email flows as well?

884
00:51:10.320 --> 00:51:11.960
Or do you need something else?

885
00:51:11.960 --> 00:51:12.800
- Yeah, I got email flows.

886
00:51:12.800 --> 00:51:13.800
This is really like perfect timing for me

887
00:51:13.800 --> 00:51:15.760
'cause I don't think I touched it in like a year.

888
00:51:15.760 --> 00:51:16.960
- Okay, perfect.

889
00:51:16.960 --> 00:51:18.520
That's the best, like, 'cause we did this too,

890
00:51:18.520 --> 00:51:20.880
we write these emails and we're like, this is awesome.

891
00:51:20.880 --> 00:51:22.320
And then we run it and we forget about it.

892
00:51:22.320 --> 00:51:23.800
And then you come back a year later and you're like,

893
00:51:23.800 --> 00:51:25.680
oh gosh, should I really say that, you know?

894
00:51:25.680 --> 00:51:28.680
Like, you need a series adjustment, so it'll be good.

895
00:51:29.680 --> 00:51:31.800
You can set signature webinar for Sabi.

896
00:51:31.800 --> 00:51:36.320
And then for affirmations, e-commerce email flows, okay, cool.

897
00:51:36.320 --> 00:51:37.160
Awesome, awesome.

898
00:51:37.160 --> 00:51:39.200
And I think we lost Robert.

899
00:51:39.200 --> 00:51:43.400
Okay, so, sweet, wow, everyone got e-commerce flow.

900
00:51:43.400 --> 00:51:47.000
Dang, that's crazy, okay, cool.

901
00:51:47.000 --> 00:51:48.000
Well, let's do it.

902
00:51:48.000 --> 00:51:52.080
So the e-commerce flow, let me skip down to that section, okay?

903
00:51:52.080 --> 00:51:53.560
And then I'll share the other sections

904
00:51:53.560 --> 00:51:54.840
'cause some of you might wanna have

905
00:51:54.840 --> 00:51:56.880
some of these in your back pocket, right?

906
00:51:56.880 --> 00:51:59.480
I think, like, just looking around the room,

907
00:51:59.480 --> 00:52:02.160
I think a webinar or sales call

908
00:52:02.160 --> 00:52:04.400
could also do really well for Marcia, right?

909
00:52:04.400 --> 00:52:06.640
Like, Marcia, I could see a webinar doing really well

910
00:52:06.640 --> 00:52:09.560
where it's like, hey, here's a quick information session

911
00:52:09.560 --> 00:52:13.240
on this GLP1 alternative, come get more information.

912
00:52:13.240 --> 00:52:16.040
They come to a call, you do a quick presentation,

913
00:52:16.040 --> 00:52:17.160
and there's an offer at the end.

914
00:52:17.160 --> 00:52:19.680
That's a special offer for them being on the call, right?

915
00:52:19.680 --> 00:52:22.280
That would be something that you could set up

916
00:52:22.280 --> 00:52:24.160
the email flows, right, for those leads

917
00:52:24.160 --> 00:52:25.400
to start getting emails,

918
00:52:25.400 --> 00:52:28.200
and then invite them to a webinar here and there, you know?

919
00:52:28.200 --> 00:52:30.880
Honestly, for something like that

920
00:52:30.880 --> 00:52:32.680
that's kind of related to slang trending,

921
00:52:32.680 --> 00:52:34.440
I like to just do these webinars

922
00:52:34.440 --> 00:52:36.120
whenever there's like news.

923
00:52:36.120 --> 00:52:38.920
Like, hey, did you see this update about GLP1s

924
00:52:38.920 --> 00:52:40.920
and how, whatever, like, I don't know

925
00:52:40.920 --> 00:52:43.040
what's gonna happen to you, it'll be ones, but it's like,

926
00:52:43.040 --> 00:52:45.000
did you see how they're causing cancer now?

927
00:52:45.000 --> 00:52:48.080
Like, this is why you should come to my webinar on alternatives.

928
00:52:48.080 --> 00:52:50.000
Like, I just made that up, they're not causing cancer,

929
00:52:50.000 --> 00:52:51.080
but, you know what I mean?

930
00:52:51.080 --> 00:52:53.760
Like, you use these like news angles that come out

931
00:52:53.760 --> 00:52:56.440
to get people's attention to come to a webinar

932
00:52:56.440 --> 00:52:57.960
and learn about the alternative.

933
00:52:57.960 --> 00:53:01.120
So I think this one could work well for you as well.

934
00:53:01.120 --> 00:53:04.400
Dane, I think e-commerce flow makes a lot of sense for yours.

935
00:53:04.400 --> 00:53:06.560
Cindy, for yours, let me think here.

936
00:53:06.560 --> 00:53:11.560
So your, it's spa appointments.

937
00:53:11.560 --> 00:53:16.200
You also have the insurance thing, where did she go?

938
00:53:16.200 --> 00:53:18.800
What are you, are you thinking about pointing this today

939
00:53:18.800 --> 00:53:19.800
at the spa?

940
00:53:21.200 --> 00:53:26.200
- Yes, and I have, like, skincare products that I sell.

941
00:53:26.200 --> 00:53:28.280
- Okay, cool.

942
00:53:28.280 --> 00:53:31.200
Okay, so that worked really well for the skincare thing.

943
00:53:31.200 --> 00:53:33.000
Okay, awesome.

944
00:53:33.000 --> 00:53:36.440
Gabby's almost 50/50, so you could go either way.

945
00:53:36.440 --> 00:53:39.960
Nice, and then did I hit everybody, Dane?

946
00:53:39.960 --> 00:53:42.000
Marcia, I think I did.

947
00:53:42.000 --> 00:53:43.520
Yes, okay, cool.

948
00:53:43.520 --> 00:53:46.800
All right, well, dang.

949
00:53:46.800 --> 00:53:48.400
I spent all this time on the webinar one,

950
00:53:48.400 --> 00:53:49.800
and you guys, no one got the webinar.

951
00:53:49.800 --> 00:53:53.480
So let me just tell you, if you ever do want to run a webinar,

952
00:53:53.480 --> 00:53:55.920
what we have here, okay?

953
00:53:55.920 --> 00:54:00.520
So every single one of these has a skill associated with it

954
00:54:00.520 --> 00:54:02.560
that you're gonna give your AI tool.

955
00:54:02.560 --> 00:54:04.960
So Sabi already has these in her brain.

956
00:54:04.960 --> 00:54:06.840
But if you're using cloud or perplexity,

957
00:54:06.840 --> 00:54:09.800
just like on two weeks ago,

958
00:54:09.800 --> 00:54:13.360
there is a, there's a skill associated.

959
00:54:13.360 --> 00:54:16.600
So right here, it says get the webinar builder skill.

960
00:54:16.600 --> 00:54:19.680
You click on that, it opens up to Google Drive,

961
00:54:19.680 --> 00:54:21.240
right, and then you download these.

962
00:54:21.240 --> 00:54:24.240
So you just highlight all, click on download,

963
00:54:24.240 --> 00:54:28.000
and then, or I right-click, and I just downloaded,

964
00:54:28.000 --> 00:54:30.360
that will download it as a zip file,

965
00:54:30.360 --> 00:54:33.800
and then you give that to your AI tool, okay?

966
00:54:33.800 --> 00:54:35.360
If you're using all of these,

967
00:54:35.360 --> 00:54:38.360
you can actually run in Sabi, but I would say,

968
00:54:38.360 --> 00:54:41.920
like, if you're already, let me think here.

969
00:54:41.920 --> 00:54:44.080
Like Lilly, for example, I don't know how you do

970
00:54:44.080 --> 00:54:46.000
your email flows, is it through Shopify,

971
00:54:46.000 --> 00:54:48.720
or is it through like Clovio or some other?

972
00:54:48.720 --> 00:54:49.760
Is Omni send?

973
00:54:49.760 --> 00:54:51.480
Omni send.

974
00:54:51.480 --> 00:54:53.400
So what you, I would for you,

975
00:54:53.400 --> 00:54:55.920
like, you might want to do this in perplexity,

976
00:54:55.920 --> 00:54:58.240
or cloud, or whatever you've chosen,

977
00:54:58.240 --> 00:55:00.040
only because you might be able to,

978
00:55:02.440 --> 00:55:03.600
Like that's kind of nice.

979
00:55:03.600 --> 00:55:06.360
Like we have perplexity connected to,

980
00:55:06.360 --> 00:55:08.840
we do a lot of our emails through active campaign.

981
00:55:08.840 --> 00:55:10.280
And it's nice to be able to write them in there,

982
00:55:10.280 --> 00:55:11.120
but then be like,

983
00:55:11.120 --> 00:55:12.520
hey, can you go put them in active campaign?

984
00:55:12.520 --> 00:55:14.880
And it actually will go in and put them in there.

985
00:55:14.880 --> 00:55:17.800
So that could be a possibility that you have it do.

986
00:55:17.800 --> 00:55:21.160
So yeah.

987
00:55:21.160 --> 00:55:22.440
So you're gonna download the skill.

988
00:55:22.440 --> 00:55:23.880
And then just as a reminder,

989
00:55:23.880 --> 00:55:25.200
let me go to perplexity.

990
00:55:25.200 --> 00:55:28.200
If you need to get this skill

991
00:55:28.200 --> 00:55:29.920
into the brain of perplexity,

992
00:55:29.920 --> 00:55:31.200
or Claude,

993
00:55:31.200 --> 00:55:33.080
both of them have this thing on the left

994
00:55:33.080 --> 00:55:34.880
that says customize.

995
00:55:34.880 --> 00:55:36.120
You click on that,

996
00:55:36.120 --> 00:55:38.040
and then you go to skills,

997
00:55:38.040 --> 00:55:40.120
and then you just upload that skill.

998
00:55:40.120 --> 00:55:42.840
Okay. So you just hit create, upload,

999
00:55:42.840 --> 00:55:44.720
and you can just upload the zip file

1000
00:55:44.720 --> 00:55:47.440
like that downloaded to this little zip file.

1001
00:55:47.440 --> 00:55:48.280
I would just down,

1002
00:55:48.280 --> 00:55:50.200
I would just upload the whole zip file.

1003
00:55:50.200 --> 00:55:51.640
And it will get everything in there.

1004
00:55:51.640 --> 00:55:53.200
And this is basically a,

1005
00:55:53.200 --> 00:55:54.960
it's like teaching the AI

1006
00:55:54.960 --> 00:55:57.360
how to actually help you build this.

1007
00:55:57.360 --> 00:56:00.800
Okay, Gabby, do you have a clarifying thing on there?

1008
00:56:00.800 --> 00:56:01.640
- Not a question,

1009
00:56:01.640 --> 00:56:02.920
just something to say

1010
00:56:02.920 --> 00:56:04.920
when you're done with the skill thing.

1011
00:56:04.920 --> 00:56:06.040
- Okay, yeah.

1012
00:56:06.040 --> 00:56:06.840
On the skill thing,

1013
00:56:06.840 --> 00:56:08.200
does everyone feel comfortable with that?

1014
00:56:08.200 --> 00:56:09.040
I know we've done it once.

1015
00:56:09.040 --> 00:56:11.400
We're gonna keep doing the skill thing.

1016
00:56:11.400 --> 00:56:12.960
Again, if you're,

1017
00:56:12.960 --> 00:56:15.040
if you don't need to connect to another tool

1018
00:56:15.040 --> 00:56:17.080
to build the emails in the tool,

1019
00:56:17.080 --> 00:56:20.280
you could also run this all through Sabi today.

1020
00:56:20.280 --> 00:56:21.560
So if you just have Sabi,

1021
00:56:21.560 --> 00:56:23.160
like you can run it through Sabi,

1022
00:56:23.160 --> 00:56:24.680
'cause these are mostly just gonna be like

1023
00:56:24.680 --> 00:56:26.400
texting back and forth

1024
00:56:26.400 --> 00:56:29.720
to get these things written, right?

1025
00:56:29.720 --> 00:56:32.280
If you need to take it from there

1026
00:56:32.280 --> 00:56:33.120
and connect to something

1027
00:56:33.120 --> 00:56:34.760
that you might want to do this in Perplexor Cloud.

1028
00:56:34.760 --> 00:56:35.920
But this isn't like,

1029
00:56:35.920 --> 00:56:38.400
it's not like a workflow that needs to run all the time.

1030
00:56:38.400 --> 00:56:42.000
It's like a one-time process we're gonna go through.

1031
00:56:42.000 --> 00:56:43.200
Does that make sense?

1032
00:56:43.200 --> 00:56:45.200
So maybe everyone decide where you're gonna do it.

1033
00:56:45.200 --> 00:56:47.720
Sabi, Perplexity Cloud.

1034
00:56:47.720 --> 00:56:49.480
If you're on Perplexity or Cloud,

1035
00:56:49.480 --> 00:56:52.360
you just need to take a second to get the skill in there.

1036
00:56:52.360 --> 00:56:54.880
If you wanna use Sabi, she already has the skill.

1037
00:56:56.280 --> 00:56:57.120
Okay.

1038
00:56:57.120 --> 00:56:59.960
- I was gonna say,

1039
00:56:59.960 --> 00:57:03.560
'cause I think that webinar or sales,

1040
00:57:03.560 --> 00:57:05.720
even sales call would work well

1041
00:57:05.720 --> 00:57:09.880
for most everybody's endeavors at some point.

1042
00:57:09.880 --> 00:57:11.200
So I'm wondering if you can give a little bit

1043
00:57:11.200 --> 00:57:14.160
of a reality check to on what happens

1044
00:57:14.160 --> 00:57:17.960
when you lean too heavily into relying on email sequences.

1045
00:57:17.960 --> 00:57:19.200
I know a lot of us are like,

1046
00:57:19.200 --> 00:57:20.680
we just want things to be automated.

1047
00:57:20.680 --> 00:57:21.960
We don't wanna work.

1048
00:57:21.960 --> 00:57:23.360
We don't wanna do much.

1049
00:57:23.360 --> 00:57:26.600
Like, what can happen when we're unwilling

1050
00:57:26.600 --> 00:57:28.920
to maybe do the things we're uncomfortable with?

1051
00:57:28.920 --> 00:57:35.240
- Oh, this is a question we should just answer.

1052
00:57:35.240 --> 00:57:37.520
- Yeah, no, this is a question for you to answer.

1053
00:57:37.520 --> 00:57:38.360
- Yeah.

1054
00:57:38.360 --> 00:57:40.600
Wait for me?

1055
00:57:40.600 --> 00:57:41.440
- Yes.

1056
00:57:41.440 --> 00:57:42.680
- Oh, okay, say the question again.

1057
00:57:42.680 --> 00:57:43.720
How is this?

1058
00:57:43.720 --> 00:57:46.720
- I want you to give a little bit of a reality check.

1059
00:57:46.720 --> 00:57:48.000
- Oh, yeah, yeah, yeah.

1060
00:57:48.000 --> 00:57:49.200
- Yeah, with email.

1061
00:57:49.200 --> 00:57:51.240
- Yeah, I mean, I would say,

1062
00:57:51.240 --> 00:57:54.680
okay, so for everyone who's newer to selling,

1063
00:57:54.680 --> 00:57:56.640
they offer your thinking about selling.

1064
00:57:56.640 --> 00:57:58.320
I would say for sure,

1065
00:57:58.320 --> 00:58:03.320
you should think about doing the sales call at the beginning.

1066
00:58:03.320 --> 00:58:07.640
Only because you learn so much about the people, right?

1067
00:58:07.640 --> 00:58:09.280
Lily, you've been doing this for a while.

1068
00:58:09.280 --> 00:58:10.840
You know kind of your person,

1069
00:58:10.840 --> 00:58:12.800
probably already you probably know the objections

1070
00:58:12.800 --> 00:58:14.120
that she has already.

1071
00:58:14.120 --> 00:58:15.640
You've been doing this, right?

1072
00:58:15.640 --> 00:58:18.240
So your emails are gonna be so much stronger

1073
00:58:18.240 --> 00:58:21.440
'cause you already know the five big objections they have, right?

1074
00:58:21.440 --> 00:58:26.280
And but for like Dane, Marsha,

1075
00:58:26.280 --> 00:58:29.960
like if you haven't sold this offer a lot yet,

1076
00:58:29.960 --> 00:58:31.880
a sales call is so powerful.

1077
00:58:31.880 --> 00:58:33.400
And I'm literally doing this for Sabi.

1078
00:58:33.400 --> 00:58:35.080
I am calling people right now

1079
00:58:35.080 --> 00:58:37.280
because it's something we recommend

1080
00:58:37.280 --> 00:58:40.080
'cause you just, you get customer insights on the phone.

1081
00:58:40.080 --> 00:58:44.400
Like people will say stuff that gives you ideas for copy, right?

1082
00:58:44.400 --> 00:58:46.280
Like I was on a phone call someone and she's like,

1083
00:58:46.280 --> 00:58:47.800
I feel like Sabi's my BFF.

1084
00:58:47.800 --> 00:58:49.520
I was like, boom, I wrote that down.

1085
00:58:49.520 --> 00:58:52.200
Like that's now in like half of our emails, you know?

1086
00:58:52.200 --> 00:58:54.520
Sabi's your business BFF, right?

1087
00:58:54.520 --> 00:58:56.560
Like it was, I didn't come with that.

1088
00:58:56.560 --> 00:58:58.080
It came from her mouth, right?

1089
00:58:58.080 --> 00:59:02.320
No else, like I feel like it was 50 pounds lifted off my shoulders.

1090
00:59:02.320 --> 00:59:03.680
Boom, I got a little piece of copy.

1091
00:59:03.680 --> 00:59:06.040
That's in like half of our emails now too, right?

1092
00:59:06.040 --> 00:59:08.640
'Cause the more we can speak the language of the customer,

1093
00:59:08.640 --> 00:59:11.960
the more we know them, the more we know what their objections are

1094
00:59:11.960 --> 00:59:14.600
'cause like you're gonna get rejections on the calls too.

1095
00:59:14.600 --> 00:59:16.960
Oh, it's too expensive or oh, do you have a payment plan?

1096
00:59:16.960 --> 00:59:20.040
Oh, do you, whatever, like you're gonna learn those things.

1097
00:59:20.040 --> 00:59:23.840
So I really do like the sales calls for people that are newer

1098
00:59:23.840 --> 00:59:25.960
just selling this offer 'cause it's gonna help you

1099
00:59:25.960 --> 00:59:27.840
make the offer better, faster.

1100
00:59:27.840 --> 00:59:31.480
So I would say we could do the e-commerce thing,

1101
00:59:31.480 --> 00:59:33.360
or sorry, the email flows today.

1102
00:59:33.360 --> 00:59:34.640
It's one of those feel good things

1103
00:59:34.640 --> 00:59:35.800
'cause you're gonna get something done.

1104
00:59:35.800 --> 00:59:38.200
It feels good to have, oh, now I got abandoned cart emails,

1105
00:59:38.200 --> 00:59:40.120
but it really won't do anything

1106
00:59:40.120 --> 00:59:43.080
if it's not written in the right language

1107
00:59:43.080 --> 00:59:45.000
and you learn the language from the customer.

1108
00:59:45.000 --> 00:59:50.000
So I would say the only way I've seen it work right away

1109
00:59:50.000 --> 00:59:53.080
is when you are the customer.

1110
00:59:53.080 --> 00:59:56.080
Like basically it's like you are the who is what we call that

1111
00:59:56.080 --> 00:59:59.960
where you are selling directly to you essentially.

1112
01:00:04.640 --> 01:00:05.720
I'm saying that.

1113
01:00:05.720 --> 01:00:07.880
The customer is someone that's exactly like you,

1114
01:00:07.880 --> 01:00:12.000
like, hey, I help women, you know,

1115
01:00:12.000 --> 01:00:13.960
recover financially after divorce, right?

1116
01:00:13.960 --> 01:00:15.800
And you're a woman who's recovered financially

1117
01:00:15.800 --> 01:00:16.640
after divorce, right?

1118
01:00:16.640 --> 01:00:18.400
Like if you're selling something that's like

1119
01:00:18.400 --> 01:00:20.360
super congruent with who you are,

1120
01:00:20.360 --> 01:00:22.760
then you can put yourself back in her shoes.

1121
01:00:22.760 --> 01:00:25.600
Six, you know, 10 years ago when this thing happened

1122
01:00:25.600 --> 01:00:27.800
and you can speak her language, right?

1123
01:00:27.800 --> 01:00:32.440
But like for me, Sabi is like not exactly

1124
01:00:32.440 --> 01:00:33.800
for people like me.

1125
01:00:33.800 --> 01:00:38.800
Like I like Sabi, but like it's more

1126
01:00:38.800 --> 01:00:43.680
for slightly less tech savvy, more like I would say Gen X

1127
01:00:43.680 --> 01:00:44.920
is like kind of our ideal.

1128
01:00:44.920 --> 01:00:48.160
Like I'm more elder millennial, okay?

1129
01:00:48.160 --> 01:00:50.680
And there's not a huge difference, but there is, right?

1130
01:00:50.680 --> 01:00:52.760
There's like Gen X thinks a little differently.

1131
01:00:52.760 --> 01:00:54.680
Millennials, it's kind of like,

1132
01:00:54.680 --> 01:00:57.280
we wanna save the world and have a mission.

1133
01:00:57.280 --> 01:01:00.880
And so do Gen X, but like they're also a little more logical.

1134
01:01:00.880 --> 01:01:03.960
They're a little more, they've been through some stuff, right?

1135
01:01:03.960 --> 01:01:07.320
Like they saw their parents get burned with pensions

1136
01:01:07.320 --> 01:01:10.440
and they went through 2008 and like, you know,

1137
01:01:10.440 --> 01:01:12.640
like you just speak to them a little bit differently, right?

1138
01:01:12.640 --> 01:01:14.840
They have different objections.

1139
01:01:14.840 --> 01:01:17.840
And so getting on the phone has been so helpful.

1140
01:01:17.840 --> 01:01:19.800
Okay, so, so helpful.

1141
01:01:19.800 --> 01:01:24.760
So anyways, that's our caveat to like the e-commerce email flows.

1142
01:01:24.760 --> 01:01:26.440
I think, Lily, you got customers coming,

1143
01:01:26.440 --> 01:01:28.280
at least come in, it's gonna work really well for you.

1144
01:01:28.280 --> 01:01:29.640
For people that are brand new,

1145
01:01:29.640 --> 01:01:31.280
maybe you're just doing the cold email thing,

1146
01:01:31.280 --> 01:01:33.400
or yeah, if you're just doing the cold email thing,

1147
01:01:33.400 --> 01:01:35.440
you may wanna lean towards sales and call

1148
01:01:35.440 --> 01:01:39.120
just to get that initial data of like,

1149
01:01:39.120 --> 01:01:40.280
you're talking to customers,

1150
01:01:40.280 --> 01:01:41.680
you're gonna really learn their pain points.

1151
01:01:41.680 --> 01:01:43.600
And then every time you're learning,

1152
01:01:43.600 --> 01:01:46.120
you're reiterating the product based on what you're learning,

1153
01:01:46.120 --> 01:01:49.840
right? You're like, oh, like five people said that like,

1154
01:01:49.840 --> 01:01:53.720
said the price was too high, you know?

1155
01:01:53.720 --> 01:01:55.400
Okay, well, maybe I do something to help

1156
01:01:55.400 --> 01:01:57.120
get over that objection, right?

1157
01:01:57.120 --> 01:01:58.680
Either bring the price down,

1158
01:01:58.680 --> 01:02:00.840
or I add more value into the product, right?

1159
01:02:00.840 --> 01:02:02.520
But you just don't know if you're just kind of flying blind.

1160
01:02:02.520 --> 01:02:04.640
Does that make sense for everybody?

1161
01:02:04.640 --> 01:02:06.360
Cool, cool, cool.

1162
01:02:06.360 --> 01:02:10.240
Webinars also a great way, but I think sales calls nice

1163
01:02:10.240 --> 01:02:12.040
'cause you can do it even if you have one lead.

1164
01:02:12.040 --> 01:02:13.520
You can call them, right?

1165
01:02:13.520 --> 01:02:17.000
A webinar, it's kind of awkward if you have one person come on.

1166
01:02:17.000 --> 01:02:18.880
You know, at least you want like five, you know?

1167
01:02:18.880 --> 01:02:23.040
Like, otherwise it's basically a sales call, okay?

1168
01:02:23.040 --> 01:02:27.160
All right, so let me go back to the page here, okay?

1169
01:02:27.160 --> 01:02:30.320
So each one of these has kind of like a little overview

1170
01:02:30.320 --> 01:02:33.080
of what you would build if you're focusing on this thing.

1171
01:02:33.080 --> 01:02:34.280
Again, you can come back to this

1172
01:02:34.280 --> 01:02:36.760
and build all three if you want, right?

1173
01:02:36.760 --> 01:02:38.400
It's gonna also tell you what the AI

1174
01:02:38.400 --> 01:02:40.520
is gonna walk you through, okay?

1175
01:02:40.520 --> 01:02:42.320
Then you're gonna install the skill

1176
01:02:42.320 --> 01:02:43.880
and then you're gonna kick off the skill

1177
01:02:43.880 --> 01:02:45.560
by using this prompt.

1178
01:02:45.560 --> 01:02:47.320
So if you're using Sabi like watches,

1179
01:02:47.320 --> 01:02:50.360
I'm gonna go to the e-commerce email flow section.

1180
01:02:50.360 --> 01:02:52.840
I'm gonna just go grab this prompt.

1181
01:02:52.840 --> 01:02:54.840
You don't have to say it exactly,

1182
01:02:54.840 --> 01:02:56.880
but I'm just gonna go over to Sabi here

1183
01:02:56.880 --> 01:03:00.920
and go to my chat, okay?

1184
01:03:00.920 --> 01:03:03.000
And I'm just gonna say, boom.

1185
01:03:03.000 --> 01:03:08.000
Please load my e-commerce email flows skill, okay?

1186
01:03:08.000 --> 01:03:11.360
And you'll know it's working, okay?

1187
01:03:11.360 --> 01:03:14.720
You'll know it's working if it takes a second.

1188
01:03:14.720 --> 01:03:17.160
Like usually she's pretty fast to respond.

1189
01:03:17.160 --> 01:03:18.680
But when you're loading a skill,

1190
01:03:18.680 --> 01:03:21.240
she's kind of like going and looking at that skill.

1191
01:03:21.240 --> 01:03:24.680
And you can see it says loading the e-commerce email flow skill.

1192
01:03:24.680 --> 01:03:26.440
So this is a skill that I put in there.

1193
01:03:26.440 --> 01:03:29.360
And then she's literally gonna like ask you these questions.

1194
01:03:29.360 --> 01:03:31.600
And so what we'll do is I think we should take a second

1195
01:03:31.600 --> 01:03:33.760
to answer the questions.

1196
01:03:33.760 --> 01:03:35.720
Now, if you've already given Sabi this stuff,

1197
01:03:35.720 --> 01:03:38.280
you know, like she already knows these things,

1198
01:03:38.280 --> 01:03:40.160
just tell her like check her memories, right?

1199
01:03:40.160 --> 01:03:42.920
Like they just give her back the work to say,

1200
01:03:42.920 --> 01:03:45.000
hey, check my memories and answer that question

1201
01:03:45.000 --> 01:03:46.960
and let me know what you have and I'll adjust, right?

1202
01:03:46.960 --> 01:03:50.800
So Sabi specifically has that like kind of history with you.

1203
01:03:50.800 --> 01:03:53.880
But what I think we should do is all mute and play some music.

1204
01:03:53.880 --> 01:03:56.760
And we all just work through one of these skills, okay?

1205
01:03:56.760 --> 01:03:59.720
To try to build the first version of this, okay?

1206
01:03:59.720 --> 01:04:03.320
And so what I would personally, I like to talk

1207
01:04:03.320 --> 01:04:05.400
because it's just that you can talk a lot faster

1208
01:04:05.400 --> 01:04:06.560
than you can type.

1209
01:04:06.560 --> 01:04:09.240
So I would do this via probably text message

1210
01:04:09.240 --> 01:04:10.880
and I would just use that voice text feature

1211
01:04:10.880 --> 01:04:12.000
and she's like, what's your store name?

1212
01:04:12.000 --> 01:04:12.840
What do you sell?

1213
01:04:12.840 --> 01:04:14.960
I just start talking, I sell this, I sell that.

1214
01:04:14.960 --> 01:04:17.080
These are my memories, this is my flagship product.

1215
01:04:17.080 --> 01:04:18.960
This is my store name, this is my brand name.

1216
01:04:18.960 --> 01:04:22.240
Again, Sabi's gonna know so many things already, right?

1217
01:04:22.240 --> 01:04:25.880
Then just keep going through essentially this list.

1218
01:04:25.880 --> 01:04:32.080
For this one, number six, the existing discount strategy.

1219
01:04:32.080 --> 01:04:34.920
I know like, Lily, I saw you have that 20% off thing.

1220
01:04:34.920 --> 01:04:36.240
I probably run with that.

1221
01:04:36.240 --> 01:04:39.200
But if you guys are new to like doing an email sequence,

1222
01:04:39.200 --> 01:04:42.720
we do like to, you know, incentivize people somehow.

1223
01:04:42.720 --> 01:04:44.600
Like just, you know, we gotta catch their attention.

1224
01:04:44.600 --> 01:04:46.840
So maybe there's something you can do

1225
01:04:46.840 --> 01:04:49.600
to like make this a special thing

1226
01:04:49.600 --> 01:04:51.560
for them to open this email, right?

1227
01:04:51.560 --> 01:04:54.280
Maybe there's something you can do to bring the price down

1228
01:04:54.280 --> 01:04:57.440
for first time customers, right?

1229
01:04:57.440 --> 01:05:00.360
Maybe there's something you do like buy to get one free.

1230
01:05:03.380 --> 01:05:06.980
They're just things that help increase conversions, right?

1231
01:05:06.980 --> 01:05:08.760
It's not to say you always have to discount.

1232
01:05:08.760 --> 01:05:12.100
You can sometimes bundle or you can sometimes, you know,

1233
01:05:12.100 --> 01:05:16.420
usually when I do a discount, I justify the discount

1234
01:05:16.420 --> 01:05:17.980
and say why I'm doing it, right?

1235
01:05:17.980 --> 01:05:19.540
It's not just 'cause I'm trying to make it cheaper.

1236
01:05:19.540 --> 01:05:22.780
It's like because, hey, this is for my founding memorabilia.

1237
01:05:22.780 --> 01:05:25.820
This is for my case study.

1238
01:05:25.820 --> 01:05:27.380
You know, it's this case study pricing.

1239
01:05:27.380 --> 01:05:28.920
We're trying to collect testimonials.

1240
01:05:28.920 --> 01:05:31.720
So we're discounting the product for a short amount of time

1241
01:05:31.720 --> 01:05:33.680
if you're willing to give us a testimonial

1242
01:05:33.680 --> 01:05:36.240
of how it affected your life, right?

1243
01:05:36.240 --> 01:05:38.800
So we give like a reason for the discount.

1244
01:05:38.800 --> 01:05:41.480
So it doesn't feel like we're just cheapening the product, right?

1245
01:05:41.480 --> 01:05:44.520
Oh, we have too many in stock of this color.

1246
01:05:44.520 --> 01:05:48.800
So we are, we're, or fire selling it for half off, you know,

1247
01:05:48.800 --> 01:05:52.200
to clear space inventory for new lines coming in, right?

1248
01:05:52.200 --> 01:05:54.880
I give a reason for the discount.

1249
01:05:54.880 --> 01:05:58.060
And then again, on the brand voice set of things,

1250
01:05:58.060 --> 01:05:59.420
if you've trained Sabia on this,

1251
01:05:59.420 --> 01:06:01.100
she's gonna know how you talk.

1252
01:06:01.100 --> 01:06:03.660
We also have like a default style just built in there.

1253
01:06:03.660 --> 01:06:05.180
We call it Stephen style.

1254
01:06:05.180 --> 01:06:08.820
It's just like hyperverting, copywriting style.

1255
01:06:08.820 --> 01:06:11.320
And, or you can upload past emails

1256
01:06:11.320 --> 01:06:12.740
or anything you've done to kind of train it.

1257
01:06:12.740 --> 01:06:14.360
So everyone kind of know the plan.

1258
01:06:14.360 --> 01:06:15.900
We're gonna work through one of these together,

1259
01:06:15.900 --> 01:06:19.620
whether it's the sales script style

1260
01:06:19.620 --> 01:06:22.620
or the e-commerce email flow style.

1261
01:06:22.620 --> 01:06:23.900
So it all makes sense.

1262
01:06:23.900 --> 01:06:26.980
Yeah, okay.

1263
01:06:26.980 --> 01:06:30.500
I think we should probably give us,

1264
01:06:30.500 --> 01:06:34.220
let's do like 10 minutes and then we'll check in.

1265
01:06:34.220 --> 01:06:35.580
If you have any questions though,

1266
01:06:35.580 --> 01:06:37.620
you could just unmute and ask it.

1267
01:06:37.620 --> 01:06:40.580
So I'll play some music, but just, hey,

1268
01:06:40.580 --> 01:06:42.260
what do you, how do you think I should answer this?

1269
01:06:42.260 --> 01:06:45.140
Just ask, don't feel like you're stuck or you're interrupting.

1270
01:06:45.140 --> 01:06:47.380
Just ask and then I can help jump in there

1271
01:06:47.380 --> 01:06:49.140
and help you adjust.

1272
01:06:49.140 --> 01:06:50.660
'Cause I know some of you, more seasoned,

1273
01:06:50.660 --> 01:06:52.580
you kind of have an offer more plan.

1274
01:06:52.580 --> 01:06:54.460
Some of you, you're like, not sure yet, right?

1275
01:06:54.460 --> 01:06:56.060
Where are we taking people?

1276
01:06:56.060 --> 01:06:58.500
Okay, now the other thing,

1277
01:06:58.500 --> 01:07:02.040
if you are doing the e-commerce email flow,

1278
01:07:02.040 --> 01:07:07.020
there are seven different email flows

1279
01:07:07.020 --> 01:07:09.220
that like we recommend, okay?

1280
01:07:09.220 --> 01:07:12.620
And I wouldn't recommend trying to do all seven right now.

1281
01:07:12.620 --> 01:07:17.380
If you're just getting a product off the ground,

1282
01:07:17.380 --> 01:07:18.580
like it's a brand new product,

1283
01:07:18.580 --> 01:07:22.500
I would do the first like basically two, right?

1284
01:07:22.500 --> 01:07:23.860
I would start with a welcome series.

1285
01:07:23.860 --> 01:07:26.460
So this is someone who they just joined your thing

1286
01:07:26.460 --> 01:07:27.860
or they opted in.

1287
01:07:27.860 --> 01:07:31.220
A welcome series is a great way to just like welcome someone in,

1288
01:07:31.220 --> 01:07:33.980
but also still make a light offer to take the next step.

1289
01:07:33.980 --> 01:07:36.100
So hey, let me tell you my story.

1290
01:07:36.100 --> 01:07:39.180
And then the call to action, right, on those emails

1291
01:07:39.180 --> 01:07:42.140
is, hey, get this deal, get the 20% off, right?

1292
01:07:42.140 --> 01:07:45.940
The second most effective one is a abandoned checkout.

1293
01:07:45.940 --> 01:07:48.100
So this is for someone who looks at something

1294
01:07:48.100 --> 01:07:50.540
and they add it to the cart, but then they don't buy.

1295
01:07:50.540 --> 01:07:52.420
That's a hot like buyer, right?

1296
01:07:52.420 --> 01:07:54.060
They're like, they're so close.

1297
01:07:54.060 --> 01:07:55.220
They just need a little bit.

1298
01:07:55.220 --> 01:07:56.700
And the way we talk to them,

1299
01:07:56.700 --> 01:07:58.700
the things we say are a little differently,

1300
01:07:58.700 --> 01:08:01.020
a little different than the welcome sequence.

1301
01:08:01.020 --> 01:08:03.300
So I'd say if it's a new product,

1302
01:08:03.300 --> 01:08:06.060
those are gonna be your most effective sequences

1303
01:08:06.060 --> 01:08:07.100
to start with.

1304
01:08:07.100 --> 01:08:09.820
These other ones are kind of like bonuses, right?

1305
01:08:09.820 --> 01:08:11.780
Like bonuses.

1306
01:08:11.780 --> 01:08:13.700
If you wanna build these later, awesome,

1307
01:08:13.700 --> 01:08:15.940
but I would focus on one or two of these.

1308
01:08:15.940 --> 01:08:17.620
And if you are building this in Sabi,

1309
01:08:17.620 --> 01:08:20.020
she can write it right there in your text message,

1310
01:08:20.020 --> 01:08:21.220
but you could also ask her,

1311
01:08:21.220 --> 01:08:23.660
I did this the other day to put it in a Google Doc.

1312
01:08:23.660 --> 01:08:26.660
So like, I think this, now let's see.

1313
01:08:26.660 --> 01:08:28.140
Let me go to my docs.

1314
01:08:28.140 --> 01:08:29.740
Like I said, I had her write a webinar.

1315
01:08:29.740 --> 01:08:32.540
I just said, hey, can we do this in a Google Doc?

1316
01:08:32.540 --> 01:08:36.899
And then she just wrote it in a Google document webinar, okay?

1317
01:08:36.899 --> 01:08:39.939
So AI challenge on core webinar, was that yesterday?

1318
01:08:39.939 --> 01:08:41.580
Yeah, two days ago, look at this.

1319
01:08:41.580 --> 01:08:43.300
So Sabi did this.

1320
01:08:43.300 --> 01:08:46.100
Okay, she put this in a Google Doc for me.

1321
01:08:46.100 --> 01:08:49.700
And I kept editing it in her text message.

1322
01:08:49.700 --> 01:08:52.939
I'm telling her via text, I like this, I don't like that.

1323
01:08:52.939 --> 01:08:54.020
Can we change that?

1324
01:08:54.020 --> 01:08:56.700
And then she would go in the Google Doc and change it.

1325
01:08:56.700 --> 01:08:58.540
So for longer form stuff like this,

1326
01:08:58.540 --> 01:09:02.660
especially email flows, webinars, sales scripts,

1327
01:09:02.660 --> 01:09:04.340
you're gonna probably want a place

1328
01:09:04.340 --> 01:09:05.859
where she can go do these,

1329
01:09:05.859 --> 01:09:08.100
as opposed to like just drafting this all

1330
01:09:08.100 --> 01:09:09.420
in your text messages, right?

1331
01:09:09.420 --> 01:09:11.700
Like it's gonna be kind of long.

1332
01:09:11.700 --> 01:09:13.500
Does that make sense?

1333
01:09:13.500 --> 01:09:14.899
Okay.

1334
01:09:14.899 --> 01:09:15.979
All right.

1335
01:09:15.979 --> 01:09:17.460
So we're gonna play some music.

1336
01:09:17.460 --> 01:09:19.060
I'm gonna go silent.

1337
01:09:19.060 --> 01:09:20.420
You guys talk to Sabi for a second.

1338
01:09:20.420 --> 01:09:22.020
I'll put this up here.

1339
01:09:22.020 --> 01:09:23.220
Where is it?

1340
01:09:23.220 --> 01:09:24.060
Put this up here.

1341
01:09:24.060 --> 01:09:26.300
I know a lot of us are working on this one here.

1342
01:09:26.300 --> 01:09:29.979
And these are kind of where it's taking you, okay?

1343
01:09:29.979 --> 01:09:32.819
All right.

1344
01:09:32.819 --> 01:09:37.260
More sound.

1345
01:09:38.260 --> 01:09:39.100
Yeah.

1346
01:09:39.100 --> 01:09:41.500
(soft music)

1347
01:09:41.500 --> 01:09:43.899
(soft music)

1348
01:09:43.899 --> 01:09:46.300
(soft music)

1349
01:09:46.300 --> 01:09:48.700
(soft music)

1350
01:09:48.700 --> 01:09:51.100
(soft music)

1351
01:09:51.100 --> 01:09:53.500
(soft music)

1352
01:09:53.500 --> 01:09:55.900
(soft music)

1353
01:09:55.900 --> 01:09:58.480
(gentle music)

1354
01:09:58.480 --> 01:10:06.820
[BLANK_AUDIO]

1355
01:10:02.580 --> 01:10:05.160
(upbeat music)

1356
01:10:05.160 --> 01:10:13.160
(upbeat music)

1357
01:10:13.160 --> 01:10:20.160
(upbeat music)

1358
01:10:20.160 --> 01:10:25.160
(upbeat music)

1359
01:10:25.160 --> 01:10:32.160
(upbeat music)

1360
01:10:32.160 --> 01:10:42.160
(upbeat music)

1361
01:10:42.160 --> 01:10:47.160
(upbeat music)

1362
01:10:47.160 --> 01:10:48.160
(upbeat music)

1363
01:10:48.160 --> 01:10:50.160
- If anyone's getting stuck on anything technical too,

1364
01:10:50.160 --> 01:10:52.160
just let me know, we can always do a breakout room,

1365
01:10:52.160 --> 01:10:54.160
and I can hop in a breakout room with you,

1366
01:10:54.160 --> 01:10:56.160
and have you share your screen, and walk through it.

1367
01:10:56.160 --> 01:10:58.160
If anyone's stuck on anything technical,

1368
01:10:58.160 --> 01:10:59.160
like getting the skill in there,

1369
01:10:59.160 --> 01:11:03.160
or I'm getting started to connect to something, just let me know.

1370
01:11:03.160 --> 01:11:09.160
(upbeat music)

1371
01:11:09.160 --> 01:11:14.160
(upbeat music)

1372
01:11:14.160 --> 01:11:19.160
(upbeat music)

1373
01:11:19.160 --> 01:11:29.160
(upbeat music)

1374
01:11:29.160 --> 01:11:34.160
(upbeat music)

1375
01:11:34.160 --> 01:11:39.160
(upbeat music)

1376
01:11:39.160 --> 01:11:47.160
(upbeat music)

1377
01:11:47.160 --> 01:11:54.160
(upbeat music)

1378
01:11:54.160 --> 01:11:59.160
(upbeat music)

1379
01:11:59.160 --> 01:12:14.160
(upbeat music)

1380
01:12:14.160 --> 01:12:19.160
(upbeat music)

1381
01:12:19.160 --> 01:12:24.160
(upbeat music)

1382
01:12:24.160 --> 01:12:43.160
(upbeat music)

1383
01:12:43.160 --> 01:12:50.160
(upbeat music)

1384
01:12:50.160 --> 01:12:55.160
(upbeat music)

1385
01:12:55.160 --> 01:13:00.160
(upbeat music)

1386
01:13:00.160 --> 01:13:05.160
(upbeat music)

1387
01:13:05.160 --> 01:13:10.160
(upbeat music)

1388
01:13:10.160 --> 01:13:25.160
(upbeat music)

1389
01:13:25.160 --> 01:13:30.160
(upbeat music)

1390
01:13:30.160 --> 01:13:49.160
(upbeat music)

1391
01:13:49.160 --> 01:14:10.160
(upbeat music)

1392
01:14:10.160 --> 01:14:30.160
(upbeat music)

1393
01:14:30.160 --> 01:14:40.160
(upbeat music)

1394
01:14:40.160 --> 01:14:49.160
(upbeat music)

1395
01:14:49.160 --> 01:14:56.160
(upbeat music)

1396
01:14:56.160 --> 01:14:58.740
(gentle music)

1397
01:14:58.740 --> 01:15:08.740
[BLANK_AUDIO]

1398
01:15:02.000 --> 01:15:04.000
So I'm going to be doing this for a while.

1399
01:15:04.000 --> 01:15:06.000
So I'm going to be doing this for a while.

1400
01:15:06.000 --> 01:15:08.000
So I'm going to be doing this for a while.

1401
01:15:08.000 --> 01:15:10.000
So I'm going to be doing this for a while.

1402
01:15:10.000 --> 01:15:12.000
So I'm going to be doing this for a while.

1403
01:15:12.000 --> 01:15:14.000
So I'm going to be doing this for a while.

1404
01:15:14.000 --> 01:15:16.000
So I'm going to be doing this for a while.

1405
01:15:16.000 --> 01:15:18.000
So I'm going to be doing this for a while.

1406
01:15:18.000 --> 01:15:20.000
So I'm going to be doing this for a while.

1407
01:15:20.000 --> 01:15:22.000
So I'm going to be doing this for a while.

1408
01:15:22.000 --> 01:15:24.000
So I'm going to be doing this for a while.

1409
01:15:24.000 --> 01:15:26.000
So I'm going to be doing this for a while.

1410
01:15:26.000 --> 01:15:28.000
So I'm going to be doing this for a while.

1411
01:15:28.000 --> 01:15:30.000
So I'm going to be doing this for a while.

1412
01:15:30.000 --> 01:15:32.000
So I'm going to be doing this for a while.

1413
01:15:32.000 --> 01:15:34.000
So I'm going to be doing this for a while.

1414
01:15:34.000 --> 01:15:36.000
So I'm going to be doing this for a while.

1415
01:15:36.000 --> 01:15:38.000
So I'm going to be doing this for a while.

1416
01:15:38.000 --> 01:15:40.000
So I'm going to be doing this for a while.

1417
01:15:40.000 --> 01:15:42.000
So I'm going to be doing this for a while.

1418
01:15:42.000 --> 01:15:44.000
So I'm going to be doing this for a while.

1419
01:15:44.000 --> 01:15:46.000
So I'm going to be doing this for a while.

1420
01:15:46.000 --> 01:15:48.000
So I'm going to be doing this for a while.

1421
01:15:48.000 --> 01:15:50.000
So I'm going to be doing this for a while.

1422
01:15:50.000 --> 01:15:52.000
So I'm going to be doing this for a while.

1423
01:15:52.000 --> 01:15:54.000
So I'm going to be doing this for a while.

1424
01:15:54.000 --> 01:15:56.000
So I'm going to be doing this for a while.

1425
01:15:56.000 --> 01:15:58.000
So I'm going to be doing this for a while.

1426
01:15:58.000 --> 01:16:00.000
So I'm going to be doing this for a while.

1427
01:16:00.000 --> 01:16:02.000
So I'm going to be doing this for a while.

1428
01:16:02.000 --> 01:16:04.000
So I'm going to be doing this for a while.

1429
01:16:04.000 --> 01:16:06.000
So I'm going to be doing this for a while.

1430
01:16:06.000 --> 01:16:08.000
So I'm going to be doing this for a while.

1431
01:16:08.000 --> 01:16:10.000
So I'm going to be doing this for a while.

1432
01:16:10.000 --> 01:16:12.000
So I'm going to be doing this for a while.

1433
01:16:12.000 --> 01:16:14.000
So I'm going to be doing this for a while.

1434
01:16:14.000 --> 01:16:16.000
So I'm going to be doing this for a while.

1435
01:16:16.000 --> 01:16:18.000
So I'm going to be doing this for a while.

1436
01:16:18.000 --> 01:16:20.000
So I'm going to be doing this for a while.

1437
01:16:20.000 --> 01:16:22.000
So I'm going to be doing this for a while.

1438
01:16:22.000 --> 01:16:24.000
So I'm going to be doing this for a while.

1439
01:16:24.000 --> 01:16:26.000
So I'm going to be doing this for a while.

1440
01:16:26.000 --> 01:16:28.000
So I'm going to be doing this for a while.

1441
01:16:28.000 --> 01:16:30.000
So I'm going to be doing this for a while.

1442
01:16:30.000 --> 01:16:32.000
So I'm going to be doing this for a while.

1443
01:16:32.000 --> 01:16:34.000
So I'm going to be doing this for a while.

1444
01:16:34.000 --> 01:16:36.000
So I'm going to be doing this for a while.

1445
01:16:36.000 --> 01:16:38.000
So I'm going to be doing this for a while.

1446
01:16:38.000 --> 01:16:40.000
So I'm going to be doing this for a while.

1447
01:16:40.000 --> 01:16:42.000
So I'm going to be doing this for a while.

1448
01:16:42.000 --> 01:16:44.000
So I'm going to be doing this for a while.

1449
01:16:44.000 --> 01:16:46.000
So I'm going to be doing this for a while.

1450
01:16:46.000 --> 01:16:48.000
So I'm going to be doing this for a while.

1451
01:16:48.000 --> 01:16:50.000
So I'm going to be doing this for a while.

1452
01:16:50.000 --> 01:16:52.000
So I'm going to be doing this for a while.

1453
01:16:52.000 --> 01:16:54.000
So I'm going to be doing this for a while.

1454
01:16:54.000 --> 01:16:56.000
So I'm going to be doing this for a while.

1455
01:16:56.000 --> 01:16:58.000
So I'm going to be doing this for a while.

1456
01:16:58.000 --> 01:17:00.000
So I'm going to be doing this for a while.

1457
01:17:00.000 --> 01:17:02.000
So I'm going to be doing this for a while.

1458
01:17:02.000 --> 01:17:04.000
So I'm going to be doing this for a while.

1459
01:17:04.000 --> 01:17:06.000
So I'm going to be doing this for a while.

1460
01:17:06.000 --> 01:17:08.000
So I'm going to be doing this for a while.

1461
01:17:08.000 --> 01:17:10.000
So I'm going to be doing this for a while.

1462
01:17:10.000 --> 01:17:12.000
So I'm going to be doing this for a while.

1463
01:17:12.000 --> 01:17:14.000
So I'm going to be doing this for a while.

1464
01:17:14.000 --> 01:17:16.000
So I'm going to be doing this for a while.

1465
01:17:16.000 --> 01:17:18.000
So I'm going to be doing this for a while.

1466
01:17:18.000 --> 01:17:20.000
So I'm going to be doing this for a while.

1467
01:17:20.000 --> 01:17:22.000
So I'm going to be doing this for a while.

1468
01:17:22.000 --> 01:17:24.000
So I'm going to be doing this for a while.

1469
01:17:24.000 --> 01:17:26.000
So I'm going to be doing this for a while.

1470
01:17:26.000 --> 01:17:28.000
So I'm going to be doing this for a while.

1471
01:17:28.000 --> 01:17:30.000
So I'm going to be doing this for a while.

1472
01:17:30.000 --> 01:17:32.000
So I'm going to be doing this for a while.

1473
01:17:32.000 --> 01:17:34.000
So I'm going to be doing this for a while.

1474
01:17:34.000 --> 01:17:36.000
So I'm going to be doing this for a while.

1475
01:17:36.000 --> 01:17:38.000
So I'm going to be doing this for a while.

1476
01:17:38.000 --> 01:17:40.000
So I'm going to be doing this for a while.

1477
01:17:40.000 --> 01:17:42.000
So I'm going to be doing this for a while.

1478
01:17:42.000 --> 01:17:44.000
So I'm going to be doing this for a while.

1479
01:17:44.000 --> 01:17:46.000
So I'm going to be doing this for a while.

1480
01:17:46.000 --> 01:17:48.000
So I'm going to be doing this for a while.

1481
01:17:48.000 --> 01:17:50.000
So I'm going to be doing this for a while.

1482
01:17:50.000 --> 01:17:52.000
So I'm going to be doing this for a while.

1483
01:17:52.000 --> 01:17:54.000
So I'm going to be doing this for a while.

1484
01:17:54.000 --> 01:17:56.000
So I'm going to be doing this for a while.

1485
01:17:56.000 --> 01:17:58.000
So I'm going to be doing this for a while.

1486
01:17:58.000 --> 01:18:00.000
So I'm going to be doing this for a while.

1487
01:18:00.000 --> 01:18:02.000
So I'm going to be doing this for a while.

1488
01:18:02.000 --> 01:18:04.000
So I'm going to be doing this for a while.

1489
01:18:04.000 --> 01:18:06.000
So I'm going to be doing this for a while.

1490
01:18:06.000 --> 01:18:08.000
So I'm going to be doing this for a while.

1491
01:18:08.000 --> 01:18:10.000
So I'm going to be doing this for a while.

1492
01:18:10.000 --> 01:18:12.000
So I'm going to be doing this for a while.

1493
01:18:12.000 --> 01:18:14.000
So I'm going to be doing this for a while.

1494
01:18:14.000 --> 01:18:16.000
So I'm going to be doing this for a while.

1495
01:18:16.000 --> 01:18:18.000
So I'm going to be doing this for a while.

1496
01:18:18.000 --> 01:18:20.000
So I'm going to be doing this for a while.

1497
01:18:20.000 --> 01:18:22.000
So I'm going to be doing this for a while.

1498
01:18:22.000 --> 01:18:24.000
So I'm going to be doing this for a while.

1499
01:18:24.000 --> 01:18:26.000
So I'm going to be doing this for a while.

1500
01:18:26.000 --> 01:18:28.000
So I'm going to be doing this for a while.

1501
01:18:28.000 --> 01:18:30.000
So I'm going to be doing this for a while.

1502
01:18:30.000 --> 01:18:32.000
So I'm going to be doing this for a while.

1503
01:18:32.000 --> 01:18:34.000
So I'm going to be doing this for a while.

1504
01:18:34.000 --> 01:18:36.000
So I'm going to be doing this for a while.

1505
01:18:36.000 --> 01:18:38.000
So I'm going to be doing this for a while.

1506
01:18:38.000 --> 01:18:40.000
So I'm going to be doing this for a while.

1507
01:18:40.000 --> 01:18:42.000
So I'm going to be doing this for a while.

1508
01:18:42.000 --> 01:18:44.000
So I'm going to be doing this for a while.

1509
01:18:44.000 --> 01:18:46.000
So I'm going to be doing this for a while.

1510
01:18:46.000 --> 01:18:47.000
So I'm going to be doing this for a while.

1511
01:18:47.000 --> 01:18:49.000
So I'm going to be doing this for a while.

1512
01:18:49.000 --> 01:18:51.000
So I'm going to be doing this for a while.

1513
01:18:51.000 --> 01:18:53.000
So I'm going to be doing this for a while.

1514
01:18:53.000 --> 01:18:55.000
So I'm going to be doing this for a while.

1515
01:18:55.000 --> 01:18:57.000
So I'm going to be doing this for a while.

1516
01:18:57.000 --> 01:18:59.000
So I'm going to be doing this for a while.

1517
01:18:59.000 --> 01:19:01.000
So I'm going to be doing this for a while.

1518
01:19:01.000 --> 01:19:03.000
So I'm going to be doing this for a while.

1519
01:19:03.000 --> 01:19:05.000
So I'm going to be doing this for a while.

1520
01:19:05.000 --> 01:19:07.000
So I'm going to be doing this for a while.

1521
01:19:07.000 --> 01:19:09.000
So I'm going to be doing this for a while.

1522
01:19:09.000 --> 01:19:11.000
So I'm going to be doing this for a while.

1523
01:19:11.000 --> 01:19:13.000
So I'm going to be doing this for a while.

1524
01:19:13.000 --> 01:19:15.000
So I'm going to be doing this for a while.

1525
01:19:15.000 --> 01:19:17.000
So I'm going to be doing this for a while.

1526
01:19:17.000 --> 01:19:19.000
So I'm going to be doing this for a while.

1527
01:19:19.000 --> 01:19:21.000
So I'm going to be doing this for a while.

1528
01:19:21.000 --> 01:19:23.000
So I'm going to be doing this for a while.

1529
01:19:23.000 --> 01:19:25.000
So I'm going to be doing this for a while.

1530
01:19:25.000 --> 01:19:27.000
So I'm going to be doing this for a while.

1531
01:19:27.000 --> 01:19:29.000
So I'm going to be doing this for a while.

1532
01:19:29.000 --> 01:19:31.000
So I'm going to be doing this for a while.

1533
01:19:31.000 --> 01:19:33.000
So I'm going to be doing this for a while.

1534
01:19:33.000 --> 01:19:35.000
So I'm going to be doing this for a while.

1535
01:19:35.000 --> 01:19:37.000
So I'm going to be doing this for a while.

1536
01:19:37.000 --> 01:19:39.000
So I'm going to be doing this for a while.

1537
01:19:39.000 --> 01:19:41.000
So I'm going to be doing this for a while.

1538
01:19:41.000 --> 01:19:43.000
So I'm going to be doing this for a while.

1539
01:19:43.000 --> 01:19:45.000
So I'm going to be doing this for a while.

1540
01:19:45.000 --> 01:19:47.000
So I'm going to be doing this for a while.

1541
01:19:47.000 --> 01:19:49.000
So I'm going to be doing this for a while.

1542
01:19:49.000 --> 01:19:51.000
So I'm going to be doing this for a while.

1543
01:19:51.000 --> 01:19:53.000
So I'm going to be doing this for a while.

1544
01:19:53.000 --> 01:19:55.000
So I'm going to be doing this for a while.

1545
01:19:55.000 --> 01:19:57.000
So I'm going to be doing this for a while.

1546
01:19:57.000 --> 01:19:59.000
So I'm going to be doing this for a while.

1547
01:20:02.580 --> 01:20:05.160
(upbeat music)

1548
01:20:05.160 --> 01:20:07.440
(upbeat music)

1549
01:20:07.440 --> 01:20:10.180
(upbeat music)

1550
01:20:10.180 --> 01:20:12.680
(upbeat music)

1551
01:20:12.680 --> 01:20:15.280
(upbeat music)

1552
01:20:15.280 --> 01:20:17.860
(upbeat music)

1553
01:20:17.860 --> 01:20:20.440
(upbeat music)

1554
01:20:20.440 --> 01:20:23.020
(upbeat music)

1555
01:20:23.020 --> 01:20:25.680
(upbeat music)

1556
01:20:25.680 --> 01:20:28.260
(upbeat music)

1557
01:20:28.260 --> 01:20:30.940
(upbeat music)

1558
01:20:30.940 --> 01:20:33.520
(upbeat music)

1559
01:20:33.520 --> 01:20:36.100
(upbeat music)

1560
01:20:36.100 --> 01:20:38.680
(upbeat music)

1561
01:20:38.680 --> 01:20:41.260
(upbeat music)

1562
01:20:41.260 --> 01:20:44.260
(upbeat music)

1563
01:20:44.260 --> 01:20:47.260
(upbeat music)

1564
01:20:47.260 --> 01:20:49.840
(upbeat music)

1565
01:20:49.840 --> 01:20:52.420
(upbeat music)

1566
01:20:52.420 --> 01:20:55.000
(upbeat music)

1567
01:20:55.000 --> 01:20:57.580
(upbeat music)

1568
01:20:57.580 --> 01:21:00.160
(upbeat music)

1569
01:21:00.160 --> 01:21:02.740
(upbeat music)

1570
01:21:02.740 --> 01:21:05.320
(upbeat music)

1571
01:21:05.320 --> 01:21:07.900
(upbeat music)

1572
01:21:07.900 --> 01:21:10.480
(upbeat music)

1573
01:21:10.480 --> 01:21:13.060
(upbeat music)

1574
01:21:13.060 --> 01:21:15.640
(upbeat music)

1575
01:21:15.640 --> 01:21:18.220
(upbeat music)

1576
01:21:18.220 --> 01:21:20.800
(upbeat music)

1577
01:21:20.800 --> 01:21:23.380
(upbeat music)

1578
01:21:23.380 --> 01:21:25.960
(upbeat music)

1579
01:21:25.960 --> 01:21:28.540
(upbeat music)

1580
01:21:28.540 --> 01:21:31.120
(upbeat music)

1581
01:21:31.120 --> 01:21:33.700
(upbeat music)

1582
01:21:33.700 --> 01:21:36.280
(upbeat music)

1583
01:21:36.280 --> 01:21:38.860
(upbeat music)

1584
01:21:38.860 --> 01:21:41.440
(upbeat music)

1585
01:21:41.440 --> 01:21:44.020
(upbeat music)

1586
01:21:44.020 --> 01:21:46.600
(upbeat music)

1587
01:21:46.600 --> 01:21:49.180
(upbeat music)

1588
01:21:49.180 --> 01:21:51.760
(upbeat music)

1589
01:21:51.760 --> 01:21:54.340
(upbeat music)

1590
01:21:54.340 --> 01:21:56.920
(upbeat music)

1591
01:21:56.920 --> 01:22:18.920
(upbeat music)

1592
01:22:18.920 --> 01:22:25.920
(upbeat music)

1593
01:22:25.920 --> 01:22:28.920
(upbeat music)

1594
01:22:28.920 --> 01:22:33.920
(upbeat music)

1595
01:22:33.920 --> 01:22:38.920
(upbeat music)

1596
01:22:38.920 --> 01:22:43.920
(upbeat music)

1597
01:22:43.920 --> 01:22:48.920
(upbeat music)

1598
01:22:48.920 --> 01:22:53.920
(upbeat music)

1599
01:22:53.920 --> 01:22:58.920
(upbeat music)

1600
01:22:58.920 --> 01:23:03.920
(upbeat music)

1601
01:23:03.920 --> 01:23:08.920
(upbeat music)

1602
01:23:08.920 --> 01:23:13.920
(upbeat music)

1603
01:23:13.920 --> 01:23:18.920
(upbeat music)

1604
01:23:18.920 --> 01:23:28.920
(upbeat music)

1605
01:23:28.920 --> 01:23:33.920
(upbeat music)

1606
01:23:33.920 --> 01:23:48.920
(upbeat music)

1607
01:23:48.920 --> 01:24:03.920
(upbeat music)

1608
01:24:03.920 --> 01:24:18.920
(upbeat music)

1609
01:24:18.920 --> 01:24:33.920
(upbeat music)

1610
01:24:33.920 --> 01:24:52.920
(upbeat music)

1611
01:24:52.920 --> 01:24:59.920
(upbeat music)

1612
01:25:02.580 --> 01:25:21.840
- Okay, I think this is our two minute warning

1613
01:25:21.840 --> 01:25:23.240
if this song is playing.

1614
01:25:23.240 --> 01:25:24.600
I'm still talking to Sabia a little bit.

1615
01:25:24.600 --> 01:25:25.520
How are you guys doing?

1616
01:25:25.520 --> 01:25:26.880
You guys in the flow right now

1617
01:25:26.880 --> 01:25:30.200
or we're going with your AI building this thing, all good.

1618
01:25:30.200 --> 01:25:32.880
Okay, we'll keep going another, what are you guys saying?

1619
01:25:32.880 --> 01:25:33.840
Two minutes, five minutes?

1620
01:25:33.840 --> 01:25:34.680
How are you feeling?

1621
01:25:34.680 --> 01:25:35.600
A little bit longer?

1622
01:25:35.600 --> 01:25:39.200
Okay, two minutes, okay.

1623
01:25:39.200 --> 01:25:40.920
Let's do two, three minutes on the clock.

1624
01:25:40.920 --> 01:25:42.240
I'm wrapping up something as well.

1625
01:25:42.240 --> 01:25:44.040
Talking to Sabia here.

1626
01:25:44.040 --> 01:25:46.620
(upbeat music)

1627
01:25:46.620 --> 01:25:49.200
(upbeat music)

1628
01:25:49.200 --> 01:25:51.780
(upbeat music)

1629
01:25:51.780 --> 01:26:14.280
(upbeat music)

1630
01:26:14.280 --> 01:26:22.460
(upbeat music)

1631
01:26:22.460 --> 01:26:30.880
(upbeat music)

1632
01:26:30.880 --> 01:26:36.920
(upbeat music)

1633
01:26:36.920 --> 01:26:42.480
(upbeat music)

1634
01:26:42.480 --> 01:26:51.480
(upbeat music)

1635
01:26:51.480 --> 01:26:58.480
(upbeat music)

1636
01:26:58.480 --> 01:27:05.480
(upbeat music)

1637
01:27:05.480 --> 01:27:10.480
(upbeat music)

1638
01:27:10.480 --> 01:27:15.480
(upbeat music)

1639
01:27:15.480 --> 01:27:20.480
(upbeat music)

1640
01:27:20.480 --> 01:27:25.480
(upbeat music)

1641
01:27:25.480 --> 01:27:32.480
(upbeat music)

1642
01:27:32.480 --> 01:27:42.480
(upbeat music)

1643
01:27:42.480 --> 01:27:47.480
(upbeat music)

1644
01:27:47.480 --> 01:28:02.480
(upbeat music)

1645
01:28:02.480 --> 01:28:17.480
(upbeat music)

1646
01:28:17.480 --> 01:28:32.480
(upbeat music)

1647
01:28:32.480 --> 01:28:39.480
(upbeat music)

1648
01:28:39.480 --> 01:28:49.480
(upbeat music)

1649
01:28:49.480 --> 01:28:54.480
(upbeat music)

1650
01:28:54.480 --> 01:29:09.480
(upbeat music)

1651
01:29:09.480 --> 01:29:24.480
(upbeat music)

1652
01:29:24.480 --> 01:29:42.480
(upbeat music)

1653
01:29:42.480 --> 01:29:48.480
(upbeat music)

1654
01:29:48.480 --> 01:29:53.480
(upbeat music)

1655
01:29:53.480 --> 01:29:59.480
(upbeat music)

1656
01:30:27.000 --> 01:30:34.000
Now I'm going to send it into her. I'm going to say, Hey, put this in a document, right? Like transcribe this, put this in a document for me.

1657
01:30:34.000 --> 01:30:41.000
Help me organize my thoughts, because a lot of times when I'm planning these things out, I'm just using talking, right? She'll give a nice first draft.

1658
01:30:41.000 --> 01:30:48.000
But then I'm like, Hey, you know, she might not know this story about me or this angle, or Hey, when you buy this, you also get this. You might not know all those things.

1659
01:30:48.000 --> 01:30:56.000
So I got to loop the AI agent into this. So what I definitely recommend you guys do, not just take the first swing of what they produce and put it out there.

1660
01:30:56.000 --> 01:31:05.000
I tweak it. Add your human element to it. Add your own stories to it. Add your own angles and things you know, you know, this is these are things I know work.

1661
01:31:05.000 --> 01:31:14.000
And then that's how you get to that, you know, I would say that 80%, which is done, right? We call 80% done as better than perfect.

1662
01:31:14.000 --> 01:31:21.000
And that's what I'd recommend is you guys take these sales assets that we're building and you try to push one out there, right?

1663
01:31:21.000 --> 01:31:28.000
Because we don't know if they're going to work until we put it out there. If you have existing ones, like Lily, update them, and then I would check.

1664
01:31:28.000 --> 01:31:36.000
I would check like, you know, let's say it's a welcome sequence. Okay, we are always kind of doing some analysis on what's working, what's not working.

1665
01:31:36.000 --> 01:31:43.000
Right. So if you put in a new welcome sequence today, or tomorrow or whenever it is, then the cool thing is we can just compare them.

1666
01:31:43.000 --> 01:31:51.000
So how is the old one doing? Like what were the open rates or the click-through rates, right? These are things that show us the success of that campaign.

1667
01:31:51.000 --> 01:31:57.000
And then we look at this week's or like, you know, next week's basically after the new assets in, and we just compare, right?

1668
01:31:57.000 --> 01:32:04.000
If the previous one had an open rate of 60% and then the new one has an open rate of 40%, it's like, oh, dang.

1669
01:32:04.000 --> 01:32:10.000
The subject line's probably not as good, right? If it's the reverse thing, like, okay, cool, I beat my previous one.

1670
01:32:10.000 --> 01:32:22.000
And in future weeks, we do have a week. I think it's next week, we talk about self-improving systems because some of these things, they do take a little bit of work to get them to a level where they're really performing.

1671
01:32:22.000 --> 01:32:31.000
And so the self-improving systems agent is something we will be focusing on to help you build to start auditing some of these things that we're putting out there.

1672
01:32:31.000 --> 01:32:42.000
So I'd say the homework for the week this week is try to get a sales conversion asset built, right? Whether it's one email sequence, whether it's multiple, where it's updating your sequences.

1673
01:32:42.000 --> 01:32:49.000
If it's a sales call, try to get the sales call script done, right? If it's a webinar, try to get the first version of a webinar script done.

1674
01:32:49.000 --> 01:32:55.000
And then, you know, when you're ready, we're going to deploy this in the business and try it. We don't know if it's going to work until we try it.

1675
01:32:55.000 --> 01:33:05.000
And then as we try it, we're going to iterate on it, improve it, make it better over time. And I'm using AI to do a lot of that, right? I'll use AI to, like, look at my webinar I did, right?

1676
01:33:05.000 --> 01:33:13.000
I'm like, give it a grade. Like, what could I improve? What could I tighten? What part was too long? What part was too short? You know, like, what could I go deeper on?

1677
01:33:13.000 --> 01:33:20.000
And I'm just continually improving these things, okay? So we probably don't have to have to sit here and finish the entire sales conversion assets.

1678
01:33:20.000 --> 01:33:28.000
But we want to get you into serious momentum today and in the flow. If you're in the flow and you don't have anything right after this call, I would just keep going until you have something done that you're like, okay, that's good.

1679
01:33:28.000 --> 01:33:43.000
Like, I feel like I've gotten this thing done, you know? And that's really the goal for this week is to walk away, something built, something done, and then get it deployed, get it connected to something where when someone comes into your world, like, Marsha, they start getting the welcome signal.

1680
01:33:43.000 --> 01:33:53.000
It stains anything for you. They opt into the lead magnet or they raise their hand. Now they start getting these emails next. And we're happy to help with some of the technical stuff with that.

1681
01:33:53.000 --> 01:34:04.000
If we need help on the technical side of things, post in the community, connect with Gabby. We want to make sure that you're not just building things, but you're not just planning these things, but you're actually deploying.

1682
01:34:04.000 --> 01:34:11.000
They're actually putting them out in the business. And so you can start seeing, you know, the fruit of putting it out there.

1683
01:34:11.000 --> 01:34:19.000
All right. Any questions before, before we officially wrap what we kind of did both parts here, planning games and clarity, starting to do a little working session.

1684
01:34:19.000 --> 01:34:28.000
How did that go? Anyone excited about the sales conversion asset, excited to put it out there, start to deploy it or keep working through it?

1685
01:34:28.000 --> 01:34:36.000
How far did you guys get? I'm curious, because we weren't sure, like, how far people will get in building these. I know most people are doing the email sequence.

1686
01:34:36.000 --> 01:34:42.000
But how did it go? Just checking.

1687
01:34:42.000 --> 01:34:52.000
I had a lot in there, and it just kept saying this is taking longer than expected, and it, but it's still going to appear here. And then it just set there and set there.

1688
01:34:52.000 --> 01:35:00.000
And then I saw that my last name wasn't correct on my account. So when I clicked the account button.

1689
01:35:04.920 --> 01:35:07.400
that too, I saw you nodding and then you just got the document.

1690
01:35:07.400 --> 01:35:11.560
Yeah, it took a lot. Okay, dang. Okay, so it was processing

1691
01:35:11.560 --> 01:35:14.400
that whole time. Like after you answered all the questions,

1692
01:35:14.400 --> 01:35:18.440
is that what you're saying? Yeah, it's awesome. Yeah. And then

1693
01:35:18.440 --> 01:35:22.440
I connected my Google. Okay. And then I went through it all

1694
01:35:22.440 --> 01:35:25.280
over again. So I didn't give you the doctor first time, because

1695
01:35:25.280 --> 01:35:27.720
then I had to connect my Google and then again, did it ask you

1696
01:35:27.720 --> 01:35:28.800
all the questions again?

1697
01:35:29.800 --> 01:35:35.480
Oh, you got muted. Hold on. I think I'm muted myself or muted

1698
01:35:35.480 --> 01:35:38.920
myself. No, I didn't ask the questions again. I just went

1699
01:35:38.920 --> 01:35:41.440
and I asked it to go. Oh, got it. Got it. Got it. And it

1700
01:35:41.440 --> 01:35:45.400
processed all over again to get the book. Okay. Cool. Yeah. That's

1701
01:35:45.400 --> 01:35:48.880
the first time zombies run this skill in her. So we'll look at

1702
01:35:48.880 --> 01:35:52.240
that and make sure it's, you know, I built that skill in

1703
01:35:52.240 --> 01:35:55.480
perplexity. And I've run it in perplexity, but I haven't run it

1704
01:35:55.480 --> 01:35:59.440
fully all the way through and then and so that's good feedback.

1705
01:35:59.440 --> 01:36:03.560
And anyone else? Did anyone else get through? Get at least

1706
01:36:03.560 --> 01:36:09.240
something drafted? Marsha? Yes, Bobby did mine. And she had

1707
01:36:09.240 --> 01:36:13.680
just recommended some testimonials in a couple of my

1708
01:36:13.680 --> 01:36:18.440
emails. So I asked her if she could go ahead and save it in

1709
01:36:18.440 --> 01:36:24.800
high level. So can I go back and I just go back and add those

1710
01:36:24.800 --> 01:36:30.840
and the testimonials? Yeah, like, yeah, like, if you have her,

1711
01:36:30.840 --> 01:36:33.680
like, I would have her draft it in a Google document first,

1712
01:36:33.680 --> 01:36:36.400
probably, because it's a nice place where you can kind of like

1713
01:36:36.400 --> 01:36:38.720
work with her to edit it. So I'll be like, hey, can you have

1714
01:36:38.720 --> 01:36:40.600
these testimonials? Can you tweak this? Can you make this

1715
01:36:40.600 --> 01:36:43.480
shorter? And she'll keep going into the Google Doc and editing

1716
01:36:43.480 --> 01:36:48.120
it. Once it's done in the Google Doc, then you can have her put

1717
01:36:48.120 --> 01:36:50.480
it into high level if you want to actually put it in a

1718
01:36:50.480 --> 01:36:54.360
sequence. I think I've not fully done that with Sabi. I know

1719
01:36:54.360 --> 01:36:57.400
with perplexity, you can do it. I've not tried with Sabi. If

1720
01:36:57.400 --> 01:37:00.880
that's a thing she can do is actually write the campaigns

1721
01:37:00.880 --> 01:37:03.960
inside high level. But if anything, you have the Google Doc,

1722
01:37:03.960 --> 01:37:08.680
you can copy them into high level pretty easy. Okay. Yeah. Cool.

1723
01:37:08.680 --> 01:37:14.520
Thank you. Awesome. Good stuff, guys. All right. Well, let's

1724
01:37:14.520 --> 01:37:16.880
you keep working. I know we're kind of in work mode right on

1725
01:37:16.880 --> 01:37:19.800
the flow of this thing. I'd encourage you, like, if it's 80%

1726
01:37:19.800 --> 01:37:22.800
there, get it, get it a little further. And then, yeah, try to

1727
01:37:22.800 --> 01:37:26.080
like deploy these, right? Put them out there in the business

1728
01:37:26.080 --> 01:37:30.120
this week. And then this page, save this page. We will book

1729
01:37:30.120 --> 01:37:34.280
market in the app, but it has a bunch of resources on here for

1730
01:37:34.280 --> 01:37:39.160
all of the things. Okay. So on the webinar side of things, we

1731
01:37:39.160 --> 01:37:42.000
have a webinar section. There's actually these bonus

1732
01:37:42.000 --> 01:37:47.600
documents down here that are really detailed. Okay. So this is

1733
01:37:47.600 --> 01:37:49.560
actually, we have a think all our business excited

1734
01:37:49.560 --> 01:37:52.520
membership. It's like our ongoing program that runs like

1735
01:37:52.560 --> 01:37:55.680
throughout the whole year. This was like a resource from that

1736
01:37:55.680 --> 01:38:00.080
group that goes even more deep on like webinars and how to run

1737
01:38:00.080 --> 01:38:03.280
webinars and the three part structure and all the framework.

1738
01:38:03.280 --> 01:38:05.960
So like sobbing and the skill will help you write the webinar.

1739
01:38:05.960 --> 01:38:08.560
But if you want to know like why we do things, how the way we

1740
01:38:08.560 --> 01:38:11.640
do in a webinar, this document goes super deep on that, right?

1741
01:38:11.640 --> 01:38:17.400
Same thing with the sales calls, wherever it is up here, there

1742
01:38:17.400 --> 01:38:21.080
is also a document that goes with that, right? So sales call

1743
01:38:21.080 --> 01:38:23.800
system, there it is. There's a document that goes with that

1744
01:38:23.800 --> 01:38:27.360
one bonus training that goes even deeper. Okay. So if you want

1745
01:38:27.360 --> 01:38:30.520
to collect those and just keep them for later or save this page,

1746
01:38:30.520 --> 01:38:34.360
it could be a great resource to come back to when you need one

1747
01:38:34.360 --> 01:38:36.360
of those sales conversion assets. Like I said, you don't need

1748
01:38:36.360 --> 01:38:40.000
all three, but at some point, it can be helpful. Like, we're

1749
01:38:40.000 --> 01:38:42.920
like, man, I need to have a sales call with someone, right? I'm

1750
01:38:42.920 --> 01:38:46.160
trying to sell a wholesale deal, you know, to target, right? It's

1751
01:38:46.160 --> 01:38:50.080
like, prepare for that with the sales call, you know, skill

1752
01:38:50.320 --> 01:38:54.480
and building a sales called framework, right? So there it is,

1753
01:38:54.480 --> 01:38:59.240
you guys, week three in the books, gold this week, get a sales

1754
01:38:59.240 --> 01:39:02.640
conversion asset done, get it deployed, and then we'll check

1755
01:39:02.640 --> 01:39:05.320
in on it next week. And then we're going to start talking about

1756
01:39:05.320 --> 01:39:09.160
self improving systems. So actually starting to look at some

1757
01:39:09.160 --> 01:39:12.240
of these things and analyze what's going on to help you take

1758
01:39:12.240 --> 01:39:15.120
them to the next level, right? Oftentimes, we don't hit the

1759
01:39:15.120 --> 01:39:18.440
home run on the first swing, but we can tweak things, just the

1760
01:39:18.440 --> 01:39:21.360
angle, and we can get fat, we can get closer to the home run

1761
01:39:21.360 --> 01:39:24.920
faster by creating AI systems that help us analyze and make

1762
01:39:24.920 --> 01:39:30.120
tweaks. All right. All right. Have a great weekend, you guys.

1763
01:39:30.120 --> 01:39:31.840
We'll talk to you very soon. We'll see you next week.

1764
01:39:31.840 --> 01:39:33.320
Thank you.

1765
01:39:33.320 --> 01:39:35.320
You