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>> Hey, Gabby, how's it going?

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>> Good, let me pause here.

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>> Are you pausing recording?

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>> Nice, nice, nice, nice.

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I've got the stream going.

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>> I got the stream up.

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>> You already have it, okay, sweet.

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Notifications, you want me to do any of that or you feel good on that front?

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>> One went out eight minutes ago.

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>> Okay, cool, wow.

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I might just eat a couple more bites of food then, cuz I've been back to back today.

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It's non-stop.

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>> Feel your brain.

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>> Yeah, it's a protein, okay.

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I'm gonna go off camera for a second cuz I'm gonna eat this very quickly.

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>> I'm gonna gobble it down, don't choke.

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>> I only have one person in the weight room.

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I think I am gonna do another notification, see.

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>> I was gonna say we can always send them a text through Sabi directly to them.

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If they're in Sabi, have you ever done that?

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Actually, I don't know if you can do that.

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>> I'm gonna mark, so I'll just do this.

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>> I also don't know who's who, is this Dale, or is?

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I know Lily's on here when I go Lily.

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Her's just disabled, that's weird, maybe she's not using it.

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The sable.

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>> She definitely was.

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>> That's worth it.

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>> Marcia, Marcia's on, who else?

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Linda Than, right?

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She's still.

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>> Mm-hm.

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>> Robert is another one, Flor Ellen.

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>> Yeah, Robert, let me see.

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Robert, I don't see him, there he is.

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I think this is him, Robert Calipse, Calipse?

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>> Yeah.

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>> He's on a free plan too, he didn't get him on the comp, I guess.

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>> You're gonna jump off, can you invite my zone?

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>> Yeah.

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>> Thank you.

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>> I was like, who is that?

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>> I'm in relief, he's coming.

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>> What was the last one you mentioned?

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>> I said, Flor Ellen, and I said,

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what did I say before that, and I, there's Dane, I didn't say Dane though.

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>> I do see a Dane, oh yeah, Dane, here we go.

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I was searching Dale for some reason.

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>> Robert, okay, well look, why am I forgetting?

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>> Cindy, Laura Lilly, Marcia, Robert, Dane, Linda, Cindy Johnson would be the other one.

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>> Okay, we should, we could create a tag, Stephen,

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for business accelerator.

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>> That's true, yeah, that'd be easier.

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>> It would make so much easier, otherwise.

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>> Cindy, I don't know her name, Cindy.

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Oh, yeah, I guess.

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I don't know what her last name is supposed to be.

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This is week five, right? Yep.

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Lily and Marsha in the room.

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Sweet.

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Okay, I'm going to eat.

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Oh, I guess we are over time.

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I'm going to eat this last bite of egg.

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No off camera for things. I actually need to talk to Marsha.

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I'm going to let them in. I'm going to put the three one.

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Hey, guys, come on in.

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Welcome, welcome.

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Come on in. Turn your camera on if you can.

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Hey, Marsha.

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Marsha, I actually, I think we need to schedule some more calls.

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I realized today because we didn't meet this week.

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So let me put my little link in the chat for you.

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So you can grab some more time.

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And I think we're good. We're booked out.

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And I'll see if anybody else comes in.

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I'm trying to think if I've missed anybody else.

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So go ahead and come on.

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And then be preparing your mind to share any sort of wins,

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progress, personal best, business best.

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Something that's happened to you today or this week could be,

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I don't know, could be anything.

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I'm so, my brain is like stalling out right now.

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I can't remember what's happened in the last three days at all.

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Like I like was I awake is how it feels.

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Yesterday was Wednesday.

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Okay, yesterday.

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Yesterday was a quiet family day after school and work.

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We went to the library to get my oldest, the next book in her series that she's reading.

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And then we went and got ice cream because we've been doing that like all the time lately.

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We can't stop.

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So that is, I think our little like, this is what happened to us.

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This is what happened to me recently.

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So you want to go next while everyone else thinks about their stuff.

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Yeah, I think go next.

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My, I have a business best, like just been working on new ads, actually variations of ads.

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For Stephen and I, we're going to start pushing ads live tomorrow for our challenge.

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The one that's happening at the end of this month.

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So that's been fun. It's always like nice to get creative.

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So say that is my, my business best for sure.

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And I'll pass it to you, Lily.

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Thank you.

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For me, I made a couple sales off my ads.

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The ones I like, you know, call it quits on ended up getting me a couple sales.

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So that was good.

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But yeah, I put up some more ads recently kind of just playing small and seeing how it goes.

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But yeah, just testing out different offers. So I think we're really having ads out.

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I mean, that's a nice little start.

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Yeah.

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That's a great like encouragement when just like a little boost.

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Yeah.

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Yeah.

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You know, which one was it, which I was it.

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It was the picture one.

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Like, no.

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Yeah.

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So I was like, the one I thought was like the worst one.

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That's great.

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That's so exciting.

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Always.

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Thank you.

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Yeah.

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That's, that's awesome.

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Lily, congratulations.

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Super.

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Yeah.

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So reaching out to.

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I'm kind of circling back and getting re-engaged in my business and everything.

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So circling back to customers.

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I had a few, a few sales too.

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And so that was, that was good.

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And one of the major companies I represent is doing a launch.

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This Saturday actually out in Dallas.

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And I'm going to go to that.

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And they're launching a new product.

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That Gabby, it helps with mental clarity and.

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If, and focus, if you need that.

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And, but anyway, I'm excited.

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suggestions for me on that launch and with the customers and people, et cetera, I would appreciate

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that. So thank you. Yeah, yeah, yeah. Thanks, Steven. I'm not sure who is, who is fireflies that

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no taker. It's just like an AI. Oh, okay. Yeah. All right. So how about Steven, then?

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Dang, I missed everyone's wins. I caught the last. I got the end of that one. I was filling up

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my water. Oh, I was like, I'm Thursday. I need to fill out my water. And I was like,

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where is my water? And I was like, Oh, no, I haven't drank water all day. So I'm going to

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make up for it on this call in between sentences, spend one of those days back to back. And I just

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didn't get water this morning. So I haven't drank anything. Just coffee, lots of coffee. So

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that's not good. But this, that sounds cool. I mean, definitely brain fog is a big deal right now.

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That's going to be probably a hot product because it's just it's a thing, you know, that a lot of

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people are dealing with. So what is so when you're saying the the product is launching,

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it's this, it's the company is making this product and you're you're a seller of that product.

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And is it are they kind of everyone's launching at the same time? Hey, it's available on this date,

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kind of thing. Yes, the company is launching it. They have a live event, which I'm going to attend,

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but they also have a an online event as well for people to be involved in that. And when is the

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launch? Like how much time do you have? It's Saturday, the 12. Okay, nice. Awesome. Yeah. Cool.

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Okay, well, we could definitely talk some ideas for sure. Okay, great. That'd be awesome. Okay,

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win of the week. I used AI, you saw me to do like like one of the things we're teaching this week

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is is what's called self improving agents or basically like you might hear this called self

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healing. It's essentially like, you know, if AI could do anything, right, and it's fairly affordable

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relatively to have AI do these crazy complex big tasks, you know what I mean? Like,

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I can upload 40 books to some AI's brain and then have it like answer questions based on

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the context of those 40 books. Like that's a crazy big task that like to have a human do that.

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It's like, okay, go read 40 books, right? It's like, take a long time and then like, then, you know,

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like they could still answer, but it's like AI can do these like massive things. So when you

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kind of understand that you can put AI in these self healing loops where they basically, it's

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like basically looking at data and constantly improving itself, right? Now, sometimes I'll run

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these loops manually and sometimes we'll automate them. So we'll talk about automating them, but

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just to give you an example of a, of a manual loop that I ran just yesterday. No, two days ago.

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Maybe I forgot yesterday too. I'm like, where did Wednesday go? I was on Tuesday a second ago. So,

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but Tuesday we do. So, you know, we, we talk about conversion events last week. We talked about that

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for our world right now, we are using challenges and webinars as our conversion event. Now, we do

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have sales calls as well, but less of a, we're doing less of those right now. We're doing more of

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one to many selling where it's like a webinar or a challenge or something like that. So,

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we're running a webinar every week on Tuesdays right now to send people from a free user of

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something, Sabi, to a paid user of Sabi. And we just find that's a great way to just

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convert people is just like, offer some value, offer a catchy topic, give them some training,

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and then make an offer, make a catchy, hot offer. But our webinars have done well and also flopped

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completely, you know? And so like, I actually, now I have enough data, I've done, I think,

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five of these webinars, four or five of them. And literally, I just, this is the loop I created

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yesterday. So I downloaded all the transcripts from those webinars. Okay, so I had September 11th,

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I had, or not September 11th, I had August 11th, August 18th, September 1st, whatever, I had the

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dates of those transcripts, right? And I also looked in Stripe, because when we do these webinars,

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the sales happened then, like on the webinar that day. And so I told AI, like I told Sabi or

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whatever AI tool you're using, I was like, here's my webinars I did, and here's the revenue we made

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on those webinars. Tell me why this one week made like three times less than every other week,

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you know what I mean? Because in my mind, I'm like, I'm doing my best every time, you know?

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But it was so nice to see AI just analyzing go, oh, hey, you made $2,000 on these ones,

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and then this one only made six hours. And here's why you did this, these three things differently,

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that I didn't even realize I did differently, right? And so it gave me coaching on the one yesterday to

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those ones that did well because I did what was proven, right?

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So that's like a, it was a win, just like one, having AI kind of create this

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self-healing loop where it's analyzing something, it's giving me feedback.

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And now I'm doing it better, right?

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And then I could analyze this one that I just did for next week and just be like,

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how can I make it better? How can I make it better?

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All right. So imagine if I did that on autopilot, just like every,

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every week on Tuesdays, when I do a webinar, analyze it,

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give me coaching, change my script, go change my slide deck.

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Every single week, it's getting better and better and better.

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That's kind of what we're talking about today.

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So that was my win of the week, but also transition into what we're talking about

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today, which is how to create self-healing kind of loops like that.

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You can run them manually. Like I did.

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I had to upload that, get the feedback, then manually go do the work.

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But you can also create self-healing loops that run automatically.

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I'm like, we had one for a while that was, if you went to our website,

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it would have, you guys know, the hook, right?

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The hook is the big text, right? The top of your website.

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It's the first thing someone sees.

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It's like, honestly, like the most important part of your website.

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It's the above the fold, right?

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Like is what they call that is before they scroll, it's the top thing, right?

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So it's a really powerful place to test different things,

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to have different messaging. And we had an AI tool for a second there.

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We're not running it right now, but it would literally,

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if, if Lily went to my website and then Marsha went to my website and Lauren went

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to my website, you guys would all see different headlines and it would watch

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you, you know, and if you're like, Oh, Lily opted in, Lily bought something.

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Marsha left the page in seven seconds and Lauren scrolled around,

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but then left after 30 seconds, right? So it'd be like, Oh, Lily's is the winner,

232
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right? And it was just doing that every day at scale.

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It was like sending everyone different headlines.

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It was just optimizing and beating winners, beating winners, beating winners.

235
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And it was crazy because it was coming up with headlines that I would have never

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come up with, right? Like I just kind of, I don't know.

237
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I have a default way of writing things and AI just kind of broke the mold

238
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and said some different stuff. It was all stuff that was true.

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It wasn't like going off the rails and saying crazy things, you know,

240
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but it helped us get out of the box and just let AI just like, Hey,

241
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why don't you just improve this website conversion like constantly, you know?

242
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So yeah, that's what we're talking about today.

243
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And yeah, so thank you guys for sharing the wins of the week.

244
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I'm sorry. I missed some of them before we jump into the topic.

245
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Let's just do a check in because we are kind of really like at the halfway

246
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point of the business accelerator and want to check in also just we can also

247
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provide some consulting on whatever.

248
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If you're like, Hey, I've been working on the conversion event.

249
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I ran one. I want some feedback or, Hey, I've been running the lead gen kind of

250
00:17:46.520 --> 00:17:48.880
emails and I'm not still not getting responses.

251
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If there's any bottlenecks you're seeing, I say we do like 10, 15 minutes

252
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of bottleneck auditing or just consulting.

253
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If you just like, like Marcia said, how to prepare for a launch,

254
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we could talk about that real quick to kick it off and then Lily or Lauren,

255
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and if you have anything you want to hit or Dane, I see you here too.

256
00:18:05.400 --> 00:18:08.280
We could hit those real quick and then we'll hop into the content.

257
00:18:08.280 --> 00:18:12.960
I sound like a plan. Cool. And then we are, we're recording this, right?

258
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You started the recording. I, okay, cool.

259
00:18:14.520 --> 00:18:16.760
I always forget to start the recordings. Thank you, Gabby.

260
00:18:18.600 --> 00:18:21.240
Awesome. So Marcia, let's talk the launch maybe first.

261
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So launch is happening on Saturday.

262
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I would say the biggest thing you could do without any new activity

263
00:18:28.520 --> 00:18:32.720
is let everyone know in your current world that it's coming, right?

264
00:18:32.720 --> 00:18:37.280
So if you have all your current customers who have been a past customer,

265
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I would start to like hype them up, you know?

266
00:18:40.200 --> 00:18:42.720
So do you have an email list of all past customers?

267
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I do, and I've loaded it in a rain flow. Perfect.

268
00:18:49.600 --> 00:18:57.480
Okay. So what I would do is I would, I'll give you a link to a tool to use.

269
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I think this one will do well for you for writing these.

270
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Now you could write this in perplexity.

271
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You can have Sabi help you write these, but we do have a tool.

272
00:19:06.600 --> 00:19:11.720
I haven't moved this one fully over to Sabi's brain yet.

273
00:19:12.160 --> 00:19:15.160
Do you have, do you have the eight fig AI toolkit?

274
00:19:15.160 --> 00:19:17.400
Have you used this one before at all or no?

275
00:19:17.400 --> 00:19:19.240
Yes, I went through all of that.

276
00:19:19.240 --> 00:19:21.600
Okay, cool. When I joined, yes.

277
00:19:21.600 --> 00:19:26.080
So this, okay, it's down here in the make money section, make money.

278
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And it's called the live event promoter, okay, the live event promoter.

279
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But kind of like the secret with this tool is that we use it to write a lot of

280
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different sequences, not just promoting live events.

281
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You could use it for a launch.

282
00:19:38.960 --> 00:19:40.880
You could use it for an upcoming thing.

283
00:19:41.760 --> 00:19:44.440
I'll send you the link to this tool in the chat.

284
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And I would basically just tell it, hey, there's a product coming out.

285
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Here it is.

286
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This is the benefits of the product.

287
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It's coming out on Saturday at this time.

288
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Help me write a heavy, I would use the word heavy email sequence leading up to that event.

289
00:20:03.720 --> 00:20:09.280
uh, what we, we, we, we categorize our email sequences by light, medium and heavy, a light

290
00:20:09.280 --> 00:20:15.640
sequence is like kind of like two, three emails, you know, uh, a medium sequence is like four

291
00:20:15.640 --> 00:20:20.200
to five emails and a heavy sequence could be like 10 to 15 emails, which I know sounds

292
00:20:20.200 --> 00:20:25.040
crazy, but, uh, really people, you know, if you think about the average open right on

293
00:20:25.040 --> 00:20:30.640
an email, it's like 20%, 30%. So if you send those 1000 people, only 200 people are really

294
00:20:30.640 --> 00:20:35.640
opening that email. So I'm in the, I'm definitely, I mean, we definitely email a lot. You guys

295
00:20:35.640 --> 00:20:41.320
probably know that because you're on our list. Um, but it works. It works. So like, you know,

296
00:20:41.320 --> 00:20:44.760
I'd rather ask for forgiveness than permission. I'm just like, I'm going to email you if you

297
00:20:44.760 --> 00:20:49.080
want to unsubscribe, that's okay. Um, you can make these emails valuable, but like, I think

298
00:20:49.080 --> 00:20:54.180
you could do some teasing, like especially today, tomorrow. Hey, something's coming. Something's

299
00:20:54.180 --> 00:20:59.120
going to change things. If you, if you experienced this, this and this, man, something is coming,

300
00:20:59.120 --> 00:21:03.120
you know, like just kind of like you're just like teasing it, teasing it. And then maybe

301
00:21:03.120 --> 00:21:08.220
like a day before. So this would be like tomorrow, you're like, here's what's coming. You start

302
00:21:08.220 --> 00:21:12.240
to break down kind of what's releasing. And hey, they only, I don't know if there's any

303
00:21:12.240 --> 00:21:18.160
urgency or anything like that. Like these are probably going to sell out or, you know,

304
00:21:18.160 --> 00:21:23.180
the last time this product came out or a product count like this, it sold out within X hours.

305
00:21:23.180 --> 00:21:27.460
If you can source any type of urgency on it, like why they need to be paying attention,

306
00:21:27.460 --> 00:21:32.080
set some calendar alerts. So I'd be starting to tell them in, in all the emails, like it's

307
00:21:32.080 --> 00:21:36.760
going to be 10 a.m. on Saturday and this comes out. And so today, the emails today will be

308
00:21:36.760 --> 00:21:42.240
like just teasing tomorrow to be like revealing what it is. Right. Um, and, and saying like,

309
00:21:42.240 --> 00:21:46.360
if this is you, you got to try this product. It's amazing. It's coming out this day. And

310
00:21:46.360 --> 00:21:50.640
if there's any type of urgency, like there's a launch special, there's a coupon, there's

311
00:21:50.640 --> 00:21:55.500
a, you know, they're going to sell out. Um, I would use that. And then like around the

312
00:21:55.500 --> 00:22:00.580
launch, I would probably do like the, like the tool will help you plan out all the emails,

313
00:22:00.580 --> 00:22:05.620
you know? Um, but you'll probably do like an email an hour before or two hours before

314
00:22:05.620 --> 00:22:10.620
an hour before 15 minutes before at the time of the event. And then like, you know, that

315
00:22:10.620 --> 00:22:15.300
day, a couple emails, right? Hey, we're live. It's live. You know, don't miss it. You know,

316
00:22:15.300 --> 00:22:18.700
and then maybe it tapers off from there. I mean, there's like one email, Sunday. Hey,

317
00:22:18.700 --> 00:22:22.600
did you miss it? There's still a couple in stock and then Monday it's like, you know,

318
00:22:22.600 --> 00:22:26.600
all right, you know, the launch is kind of over, but you can still grab it. So it's,

319
00:22:26.600 --> 00:22:31.280
it's kind of like it crescendos up and then kind of comes down, you know? So I don't know

320
00:22:31.280 --> 00:22:34.320
how many people are on your email list, but that's, that's the best way to kind of like

321
00:22:34.320 --> 00:22:37.360
launch something is just let the people know you already have their emails. There's no

322
00:22:37.360 --> 00:22:41.360
new marketing or anything like that. Just cause you don't have time to run ads or something

323
00:22:41.360 --> 00:22:45.160
like that yet for a Saturday launch. But for now, I think if you could just do that like

324
00:22:45.160 --> 00:22:50.260
a sequence, that'll do really well. I think just a, just to hype it up and get, get awareness

325
00:22:50.260 --> 00:22:56.620
around it. Okay, great. And so do I set that up as a campaign or does, does it automatically

326
00:22:56.620 --> 00:23:02.640
set it up with my rifle? Yeah, I will just write it for you. So it'll like, see if I have

327
00:23:02.640 --> 00:23:08.660
any history in here, history. I'm in, oh yeah. So here's this mother's day email sequence

328
00:23:08.660 --> 00:23:15.060
for Macy cake. So this is like a dog brand. And here we go. So I was telling it a right

329
00:23:15.060 --> 00:23:19.120
mean email sequence from my client, blah, blah, blah. I told it a little bit about the product,

330
00:23:19.120 --> 00:23:23.340
right? Now I kind of gave it some dates and stuff, but you can say I'm, you see, I'm telling

331
00:23:23.340 --> 00:23:26.680
it the same thing. Some crescendo. You don't need to tell it all this because it has it

332
00:23:26.680 --> 00:23:31.880
in its brain. I was just talking to it. Hey, I want to go away at this time, blah, blah,

333
00:23:31.880 --> 00:23:37.880
blah. It'll ask you a couple of questions and then essentially write the emails like,

334
00:23:37.880 --> 00:23:42.320
like this, like you click this and here's all the emails, right? It'll give you a summary.

335
00:23:42.320 --> 00:23:47.740
It'll give you each email. So email one, email two, email three, email four. And then you're

336
00:23:47.740 --> 00:23:53.080
going to have to get these in the rain flow. And so that is at this point, some copy and

337
00:23:53.080 --> 00:23:57.860
pasting. This tool can't connect in the rain flow and go do it for you. I don't even know

338
00:23:57.860 --> 00:24:04.580
if Sabi can write emails like this for you in in rain flow yet. But in rain flow, you

339
00:24:04.580 --> 00:24:11.740
would go to, where is it campaigns? I think it's under marketing and then emails. See

340
00:24:11.740 --> 00:24:15.440
this? Yeah. Yeah. And then you would just schedule them out. You just be like, create

341
00:24:15.440 --> 00:24:20.880
campaign. And then, you know, you can use template or go blank. And you just like kind

342
00:24:20.880 --> 00:24:24.940
of schedule them out. This one goes out eight PM tonight. This one's Friday at nine. This

343
00:24:24.940 --> 00:24:30.440
one's Friday at one. This one's Saturday at eight, nine, 10. You just schedule them out

344
00:24:30.440 --> 00:24:37.160
and when they're done. If it's if it's something like we're going to do often, like it's like,

345
00:24:37.160 --> 00:24:43.120
Oh, we're going to run this, this launch or the sequence every six months. I usually

346
00:24:43.120 --> 00:24:48.600
do it as a automation, like where I can just turn it on. It runs and it's got all the emails,

347
00:24:48.600 --> 00:24:52.460
but this is more like a one off campaign. So I would just do it in that little area right

348
00:24:52.460 --> 00:24:58.960
there, the email campaign area. Okay, great. Thank you. Yeah, try it. Let us know it goes

349
00:24:58.960 --> 00:24:59.960
and like

350
00:25:04.120 --> 00:25:07.560
So feature selling is like, Hey, you get 50 pills.

351
00:25:07.560 --> 00:25:10.560
Like you, you know, it's, it's, it's gluten free.

352
00:25:10.560 --> 00:25:11.320
You know what I mean?

353
00:25:11.320 --> 00:25:14.080
It's kind of like just telling them like the obvious, right?

354
00:25:14.080 --> 00:25:20.800
It's a one month supply, but benefit selling is I always try to use so that

355
00:25:20.800 --> 00:25:21.600
statements, right?

356
00:25:21.600 --> 00:25:27.960
So it's, uh, it's, you know, it's 50 pills so that you don't have to worry

357
00:25:27.960 --> 00:25:30.480
about brain fog for the next entire month, right?

358
00:25:30.480 --> 00:25:33.000
So I always like attach these benefits to it.

359
00:25:33.000 --> 00:25:36.760
You know, I'm sure there's a lot of stuff around brain fog you can find, you know,

360
00:25:36.760 --> 00:25:43.880
for catchy subject lines, you know, like, I don't know the, the, the quiet, I don't

361
00:25:43.880 --> 00:25:48.360
know, epidemic happening in, in women worldwide right now, you know, or

362
00:25:48.360 --> 00:25:49.040
something like that.

363
00:25:49.040 --> 00:25:52.720
Like there's some catchy angles and that, that tool is really good at writing, uh,

364
00:25:52.720 --> 00:25:54.240
that the tool I sent you.

365
00:25:54.240 --> 00:25:56.720
It'll come up with some good angles for you.

366
00:25:56.720 --> 00:25:58.960
OK, yeah, it's actually a coffee.

367
00:25:58.960 --> 00:26:00.440
Oh, awesome.

368
00:26:00.440 --> 00:26:01.000
That's great.

369
00:26:01.000 --> 00:26:01.480
Yeah.

370
00:26:01.480 --> 00:26:05.160
So it's like, what if you could reduce brain fog, drinking, something you're

371
00:26:05.160 --> 00:26:09.360
already drinking, you know, like we're not changing anything in your routine.

372
00:26:09.360 --> 00:26:11.480
Basically, that's a nice sale.

373
00:26:11.480 --> 00:26:13.520
Uh, sell that's cool.

374
00:26:13.520 --> 00:26:14.400
OK.

375
00:26:14.400 --> 00:26:16.160
Oh, thank you.

376
00:26:16.160 --> 00:26:17.160
Those are great tips.

377
00:26:17.160 --> 00:26:18.560
I appreciate it.

378
00:26:18.560 --> 00:26:19.960
It's stuff.

379
00:26:19.960 --> 00:26:21.880
Lily, Laura Lynn, how's it going?

380
00:26:21.880 --> 00:26:25.240
Do you guys, any questions, bottlenecks, any just ways we can help your

381
00:26:25.240 --> 00:26:29.720
businesses as a midway check-in point, whether it's related or not, um, you

382
00:26:29.720 --> 00:26:32.480
guys want to get to a quick update or, uh, how are you feeling?

383
00:26:32.480 --> 00:26:36.040
I'll go.

384
00:26:36.040 --> 00:26:40.560
I don't know if anyone else had their thing up, but, um, could you look at my

385
00:26:40.560 --> 00:26:41.720
meta ads manager?

386
00:26:41.720 --> 00:26:43.200
Yeah, let's do it.

387
00:26:43.200 --> 00:26:46.440
Um, yeah, we talked about this.

388
00:26:46.440 --> 00:26:46.960
That's cool.

389
00:26:46.960 --> 00:26:50.880
Cause you're running ads straight to that page.

390
00:26:50.880 --> 00:26:52.520
Um, yes.

391
00:26:53.040 --> 00:26:54.440
Yeah, I see you can share your screen.

392
00:26:54.440 --> 00:26:56.160
We might have to enable it, but.

393
00:26:56.160 --> 00:27:00.960
Can you see it?

394
00:27:00.960 --> 00:27:03.320
No, not yet.

395
00:27:03.320 --> 00:27:07.440
Um, hit the share button and then you have to confirm me.

396
00:27:07.440 --> 00:27:10.280
You have to choose which screen you're sharing and then it should work.

397
00:27:10.280 --> 00:27:18.120
I got a pool guy who's scouting out my pool right now.

398
00:27:18.120 --> 00:27:19.960
He's waving at me.

399
00:27:19.960 --> 00:27:22.120
I'm like, I hope I don't want to talk to you.

400
00:27:22.520 --> 00:27:24.160
I don't think I think he's just giving us a quote.

401
00:27:24.160 --> 00:27:29.000
Our current pool guy went rogue, so he is not.

402
00:27:29.000 --> 00:27:31.000
All right.

403
00:27:31.000 --> 00:27:32.440
Um, let's check it out.

404
00:27:32.440 --> 00:27:34.440
So let me, can I drive for a second?

405
00:27:34.440 --> 00:27:35.480
Let me see if I can.

406
00:27:35.480 --> 00:27:38.160
Oh, you know what zoom got to the way this feature.

407
00:27:38.160 --> 00:27:38.920
I don't know what happened.

408
00:27:38.920 --> 00:27:41.720
I used to be a remote control, but okay, I'll tell you where to click.

409
00:27:41.720 --> 00:27:45.720
Um, so we're looking at the campaigns just real quick.

410
00:27:45.720 --> 00:27:48.480
Um, is this go back to the campaign tab?

411
00:27:48.480 --> 00:27:50.040
You see those like kind of those tabs.

412
00:27:50.320 --> 00:27:56.960
Okay, so there it is.

413
00:27:56.960 --> 00:27:57.160
Okay.

414
00:27:57.160 --> 00:27:59.200
So active and then the date range looks good.

415
00:27:59.200 --> 00:28:00.560
That's the last 30 days.

416
00:28:00.560 --> 00:28:03.080
Okay.

417
00:28:03.080 --> 00:28:04.560
I'm like still learning how to read all this.

418
00:28:04.560 --> 00:28:09.200
I, I definitely have organized this really poorly because I didn't know how this all

419
00:28:09.200 --> 00:28:10.040
separates out.

420
00:28:10.040 --> 00:28:10.880
Yeah.

421
00:28:10.880 --> 00:28:14.040
So from what I'm seeing, you have different campaigns for different.

422
00:28:14.040 --> 00:28:17.200
It looks like, um, items, right?

423
00:28:17.200 --> 00:28:18.640
You have the full zip set.

424
00:28:18.640 --> 00:28:20.200
You have the OG sweat set.

425
00:28:20.200 --> 00:28:21.920
There might be two campaigns for that one.

426
00:28:21.920 --> 00:28:24.760
Yeah.

427
00:28:24.760 --> 00:28:25.080
Is that right?

428
00:28:25.080 --> 00:28:27.400
Or maybe they're just, maybe they're just named differently.

429
00:28:27.400 --> 00:28:33.800
I'm like, I, they all start looking the same.

430
00:28:33.800 --> 00:28:36.080
So yeah, wait, wait, wait, go back for one second.

431
00:28:36.080 --> 00:28:37.240
Go back one second there.

432
00:28:37.240 --> 00:28:38.440
I think we could figure it out.

433
00:28:38.440 --> 00:28:41.600
Um, oh, it happened.

434
00:28:41.600 --> 00:28:42.160
Oh, there it is.

435
00:28:42.160 --> 00:28:42.520
Okay.

436
00:28:42.520 --> 00:28:45.440
Scroll over just a little bit where it says a mount spent.

437
00:28:45.440 --> 00:28:46.680
This is always very telling.

438
00:28:46.680 --> 00:28:47.840
It's like, where's the money going?

439
00:28:47.840 --> 00:28:48.160
Right?

440
00:28:48.160 --> 00:28:49.080
So right there.

441
00:28:49.080 --> 00:28:50.280
So yeah.

442
00:28:50.280 --> 00:28:52.000
So it's spending fairly evenly.

443
00:28:52.000 --> 00:28:56.600
The one it's spent the most on is the 20% of pet hair resistant one.

444
00:28:56.600 --> 00:29:00.640
But the one that's catching my attention is the, the full zip set.

445
00:29:00.640 --> 00:29:02.520
You see the $17 purchase.

446
00:29:02.520 --> 00:29:03.400
Yeah.

447
00:29:03.400 --> 00:29:05.640
I'm like, Hey, that might be good right there.

448
00:29:05.640 --> 00:29:10.520
So, um, what are, what's the, what's the rough cost of these items?

449
00:29:10.520 --> 00:29:15.640
Like, um, what's the average kind of like retail price of an item?

450
00:29:16.600 --> 00:29:22.640
Like the hoodie is 129 and the pants are 119, but then I do 20% off.

451
00:29:22.640 --> 00:29:24.240
And then I'm going on a free T-shirt.

452
00:29:24.240 --> 00:29:28.160
So it's like, okay, 300 bucks of stuff for like 200.

453
00:29:28.160 --> 00:29:29.120
Okay.

454
00:29:29.120 --> 00:29:29.360
Yeah.

455
00:29:29.360 --> 00:29:29.760
Yeah.

456
00:29:29.760 --> 00:29:30.120
Wow.

457
00:29:30.120 --> 00:29:30.360
Okay.

458
00:29:30.360 --> 00:29:31.920
That's awesome.

459
00:29:31.920 --> 00:29:37.240
Then you're getting a, I mean, a $17 purchase to get a potentially $129 sale.

460
00:29:37.240 --> 00:29:38.080
That's awesome.

461
00:29:38.080 --> 00:29:42.120
Um, then this is granted that all the tracking is working.

462
00:29:42.160 --> 00:29:47.240
So meta is, you know, sometimes awesome and sometimes like totally drunk, basically.

463
00:29:47.240 --> 00:29:53.880
Um, so we could dig into that, but, um, let's click into the, let's click into the full zip set.

464
00:29:53.880 --> 00:29:55.920
Cause that one's our lowest cost per purchase.

465
00:29:55.920 --> 00:29:59.080
Cause we want, we basically want to see what's working and then amp it up.

466
00:30:02.880 --> 00:30:05.880
they often will have one hero product

467
00:30:05.880 --> 00:30:07.680
that will drive all the other sales.

468
00:30:07.680 --> 00:30:10.040
It's kind of like the thing that you probably know this,

469
00:30:10.040 --> 00:30:12.400
like you might have like a best seller, right?

470
00:30:12.400 --> 00:30:13.920
But when people buy that best seller,

471
00:30:13.920 --> 00:30:15.480
they'll often go buy other stuff.

472
00:30:15.480 --> 00:30:18.880
And so we can figure that out through ads

473
00:30:18.880 --> 00:30:20.960
and then we just start putting money into that best seller.

474
00:30:20.960 --> 00:30:22.500
Like this could be one of those where it's like,

475
00:30:22.500 --> 00:30:25.520
wow, this is really working or either this ad is working.

476
00:30:25.520 --> 00:30:26.440
And then we put money to that

477
00:30:26.440 --> 00:30:28.320
and it kind of overflows into other things.

478
00:30:28.320 --> 00:30:32.800
So from here, scroll to the right a little bit.

479
00:30:32.800 --> 00:30:34.240
We'll take a look at what's going on.

480
00:30:34.240 --> 00:30:36.360
So I'll tell you what to read here.

481
00:30:36.360 --> 00:30:39.480
Basically, I'm always looking at how much do we spend, okay?

482
00:30:39.480 --> 00:30:41.200
And then I'll keep going over

483
00:30:41.200 --> 00:30:44.480
and there's one I'm looking for called click-through rate.

484
00:30:44.480 --> 00:30:45.960
Let's see.

485
00:30:45.960 --> 00:30:48.520
We might have to click on, right in--

486
00:30:48.520 --> 00:30:49.760
- We have to add it.

487
00:30:49.760 --> 00:30:51.240
- Yeah, it's under columns.

488
00:30:51.240 --> 00:30:52.760
You see where it says performance,

489
00:30:52.760 --> 00:30:55.360
columns performance right in the middle of the screen.

490
00:30:55.360 --> 00:31:00.360
Yeah, click on, do you like performance and clicks

491
00:31:00.360 --> 00:31:02.800
under popular?

492
00:31:02.800 --> 00:31:04.400
There's like a million columns you can add,

493
00:31:04.400 --> 00:31:06.920
but this will get us our main ones, okay.

494
00:31:06.920 --> 00:31:07.760
So I like this.

495
00:31:07.760 --> 00:31:11.640
So link clicks is 12 CTR.

496
00:31:11.640 --> 00:31:12.480
That's what I'm looking for.

497
00:31:12.480 --> 00:31:17.480
So keep scrolling over 1.47, nice, okay, cool.

498
00:31:17.480 --> 00:31:20.720
So the CTR is a great.

499
00:31:20.720 --> 00:31:23.240
So of course, like we want to look for purchases, right?

500
00:31:23.240 --> 00:31:25.280
But some of your ads don't have purchases yet.

501
00:31:25.280 --> 00:31:28.120
So how do you know if the ad is doing well or not, right?

502
00:31:28.120 --> 00:31:30.600
We can either wait to spend money to try to get a purchase

503
00:31:30.600 --> 00:31:32.600
or we could look at some of the leading metrics,

504
00:31:32.600 --> 00:31:34.760
which is like, what happens before a purchase?

505
00:31:34.760 --> 00:31:36.760
They have to click to the website.

506
00:31:36.760 --> 00:31:41.080
So just a good metric to look for is CTR above 1%.

507
00:31:41.080 --> 00:31:43.440
So right now you're at 1.47%.

508
00:31:43.440 --> 00:31:47.120
This means 800 people, I forget how many impressions

509
00:31:47.120 --> 00:31:49.920
there were, but it's like, it's a comparison

510
00:31:49.920 --> 00:31:51.120
of the clicks to impressions.

511
00:31:51.120 --> 00:31:53.560
So 800 people saw it, 12 people clicked.

512
00:31:53.560 --> 00:31:56.920
It's a 1.47% CTR.

513
00:31:56.920 --> 00:31:59.240
Does that make sense how I explain that?

514
00:31:59.240 --> 00:32:02.960
So that's a going to look at if we're trying to turn off

515
00:32:02.960 --> 00:32:05.160
some ads that are maybe just wasting money.

516
00:32:05.160 --> 00:32:07.680
If you see like a super low CTR, then I'm like,

517
00:32:07.680 --> 00:32:10.440
eh, this ad is not really hitting, right?

518
00:32:10.440 --> 00:32:13.360
It's not really catching people's attention, getting the click.

519
00:32:13.360 --> 00:32:17.000
If we see a really high CTR, like 5%, 10%, I'm like,

520
00:32:17.000 --> 00:32:20.440
oh wow, there's something in this ad making people click, right?

521
00:32:20.440 --> 00:32:21.960
And that's a good sign as well.

522
00:32:21.960 --> 00:32:25.720
So this one's looking pretty good.

523
00:32:25.720 --> 00:32:26.800
Great cost per click.

524
00:32:26.800 --> 00:32:30.240
I would honestly probably increase the budget on this one.

525
00:32:30.240 --> 00:32:36.600
So go back to the campaigns tab again.

526
00:32:36.600 --> 00:32:40.160
This one, I think, is spending $5 a day.

527
00:32:40.160 --> 00:32:42.240
Yeah, I thought that one was going to be the worst one,

528
00:32:42.240 --> 00:32:42.960
honestly.

529
00:32:42.960 --> 00:32:43.560
That's so funny.

530
00:32:43.560 --> 00:32:43.840
I know.

531
00:32:43.840 --> 00:32:49.880
It's like so random, I think this one's at $5 a day.

532
00:32:49.880 --> 00:32:52.080
Scroll over to the, I guess, the left.

533
00:32:52.080 --> 00:32:54.320
Where is it?

534
00:32:54.320 --> 00:32:56.640
Wherever it says that ad spend.

535
00:32:56.640 --> 00:32:57.800
Yeah, I lost my books.

536
00:32:57.800 --> 00:32:58.520
There it goes.

537
00:32:58.520 --> 00:32:59.280
Yeah.

538
00:32:59.280 --> 00:33:01.600
So I would go-- I would move it to 10

539
00:33:01.600 --> 00:33:03.680
and see if it holds that cost per purchase.

540
00:33:03.680 --> 00:33:06.640
If you can get $17 purchases, you should just spend money

541
00:33:06.640 --> 00:33:07.960
on that one all day, you know?

542
00:33:07.960 --> 00:33:10.600
Because it's like, you can even do all those discounts

543
00:33:10.600 --> 00:33:14.160
and savings and still be making a profit.

544
00:33:14.160 --> 00:33:15.760
For the other ones that are spending money,

545
00:33:15.760 --> 00:33:19.080
see that one spent $31, but hasn't gotten a sale yet?

546
00:33:19.080 --> 00:33:21.320
It's still not at the point where, like, OK,

547
00:33:21.320 --> 00:33:23.160
I would probably be willing to spend up

548
00:33:23.160 --> 00:33:25.160
to your product cost on each one.

549
00:33:25.160 --> 00:33:29.920
So I'd probably give each one about $100 of testing-ish.

550
00:33:29.920 --> 00:33:31.280
So that one's still too early.

551
00:33:31.280 --> 00:33:32.400
Because if you get a sale tomorrow,

552
00:33:32.400 --> 00:33:34.720
it's going to make a $34 spent on it.

553
00:33:34.720 --> 00:33:40.400
I'm talking about the 20% OG sweat set free tea one.

554
00:33:40.400 --> 00:33:42.440
And so I give it a little bit more time.

555
00:33:42.440 --> 00:33:44.880
The one below that, the pet hair is in a hoodie.

556
00:33:44.880 --> 00:33:46.160
That one's spent $140.

557
00:33:46.160 --> 00:33:49.720
It's got two purchases at $70 a purchase.

558
00:33:49.720 --> 00:33:51.320
That one will probably get better.

559
00:33:51.320 --> 00:33:54.520
It'll probably-- it'll optimize.

560
00:33:54.520 --> 00:33:56.960
With every purchase, Facebook's learning

561
00:33:56.960 --> 00:33:59.200
about who purchased and trying to find more people like it.

562
00:33:59.200 --> 00:34:02.960
So I might give that one a little more time

563
00:34:02.960 --> 00:34:05.000
to see if that $70 comes down.

564
00:34:05.000 --> 00:34:06.560
Like, the next purchase might be $60.

565
00:34:06.560 --> 00:34:07.760
The next purchase might be $50.

566
00:34:07.760 --> 00:34:11.280
And then you're in, like, in a good range.

567
00:34:11.280 --> 00:34:15.639
Yeah, one thing-- I'll give you a little homework.

568
00:34:15.639 --> 00:34:16.960
I mean, I have to find this thing.

569
00:34:16.960 --> 00:34:19.560
This is specific for you.

570
00:34:19.560 --> 00:34:20.679
So let me find the link, OK?

571
00:34:20.679 --> 00:34:22.120
It'll take me just a second.

572
00:34:22.120 --> 00:34:24.320
OK.

573
00:34:24.320 --> 00:34:28.600
I sent it to someone, and let me find her text message thread.

574
00:34:28.600 --> 00:34:31.480
I randomly was talking to one of our clients

575
00:34:31.480 --> 00:34:34.840
about contribution margin.

576
00:34:34.840 --> 00:34:38.000
And this is a term thrown out a lot in the e-commerce world.

577
00:34:38.000 --> 00:34:43.679
And then I got an ad for a contribution margin calculator.

578
00:34:43.679 --> 00:34:45.440
And it was honestly so awesome.

579
00:34:45.440 --> 00:34:48.600
It was such a great lead magnet that I sent it to her.

580
00:34:48.600 --> 00:34:50.840
I was like, you've got to run your stuff through here,

581
00:34:50.840 --> 00:34:52.639
and see this thing.

582
00:34:52.639 --> 00:34:56.239
So let me get the link for you.

583
00:34:56.239 --> 00:34:59.000
I can find it.

584
00:35:03.500 --> 00:35:06.200
So I'm gonna put this link in the chat.

585
00:35:06.200 --> 00:35:08.500
This is an ad just so you know.

586
00:35:08.500 --> 00:35:11.280
So this company is gonna get your information

587
00:35:11.280 --> 00:35:12.180
and try to sell you things,

588
00:35:12.180 --> 00:35:14.720
but they work with seven figure e-commerce businesses

589
00:35:14.720 --> 00:35:17.360
and they're like a marketing firm,

590
00:35:17.360 --> 00:35:19.120
but their calculator is legit.

591
00:35:19.120 --> 00:35:22.640
So run your numbers through their calculator

592
00:35:22.640 --> 00:35:26.520
and it'll give you basically some good baseline metrics

593
00:35:26.520 --> 00:35:27.600
for your ads to go like,

594
00:35:27.600 --> 00:35:30.680
hey, I know I can spend up to X dollars.

595
00:35:30.680 --> 00:35:32.460
'Cause that way you kind of know like

596
00:35:32.460 --> 00:35:36.000
with ad spend, product costs, shipping costs, everything,

597
00:35:36.000 --> 00:35:38.160
I can spend $40 to acquire a customer.

598
00:35:38.160 --> 00:35:40.240
And once you know that kind of number,

599
00:35:40.240 --> 00:35:43.280
then you can just kind of drive your account within that.

600
00:35:43.280 --> 00:35:45.840
And if you're under that number, spend more.

601
00:35:45.840 --> 00:35:48.840
If you're over that number, slow down the spend, right?

602
00:35:48.840 --> 00:35:50.360
And it can just be like your North Star.

603
00:35:50.360 --> 00:35:52.520
Like that's $17, I can almost guarantee.

604
00:35:52.520 --> 00:35:54.640
That's profitable, right?

605
00:35:54.640 --> 00:35:58.800
But then the 70, I'm not sure, the 189, probably not, right?

606
00:35:58.800 --> 00:36:02.060
So that 189 one, I'd probably turn that one off.

607
00:36:02.060 --> 00:36:07.440
And that one's been probably running a little bit longer.

608
00:36:07.440 --> 00:36:10.000
It seems like it's spent a little bit more.

609
00:36:10.000 --> 00:36:13.280
- Oh, that one I did like earlier this year, so old.

610
00:36:13.280 --> 00:36:15.640
I barely try to like swap it back on.

611
00:36:15.640 --> 00:36:17.440
- And it might be off like the campaigns on,

612
00:36:17.440 --> 00:36:19.000
but you might have the ads off or something?

613
00:36:19.000 --> 00:36:19.840
I don't know.

614
00:36:19.840 --> 00:36:22.640
- Yeah, I did not know how to turn it on earlier.

615
00:36:22.640 --> 00:36:26.680
I try to switch the campaign on, but it would say,

616
00:36:26.680 --> 00:36:28.080
like I have this toggled on,

617
00:36:28.080 --> 00:36:30.520
but then it would say campaign off.

618
00:36:30.520 --> 00:36:34.720
So I think I just turned on like everything all together.

619
00:36:34.720 --> 00:36:36.320
- Yeah, it looks like it is on.

620
00:36:36.320 --> 00:36:37.600
Oh, no, it's just ads inactive.

621
00:36:37.600 --> 00:36:39.040
Okay, so it's not spending right now

622
00:36:39.040 --> 00:36:40.960
'cause the ads are off.

623
00:36:40.960 --> 00:36:42.560
Yeah, so you're okay there.

624
00:36:42.560 --> 00:36:43.400
You're okay.

625
00:36:43.400 --> 00:36:44.960
It was just showing up.

626
00:36:44.960 --> 00:36:45.800
Okay.

627
00:36:45.800 --> 00:36:49.280
Okay, the only last thing,

628
00:36:49.280 --> 00:36:53.200
we'll kind of like get one more thing and then we'll move on.

629
00:36:53.200 --> 00:36:55.160
Okay, go back to the campaigns.

630
00:36:55.160 --> 00:36:59.920
Click on the, you see that like check box

631
00:36:59.920 --> 00:37:01.680
next to the campaigns that says on/off?

632
00:37:01.680 --> 00:37:05.000
Just like check the box at the top.

633
00:37:05.000 --> 00:37:08.320
It'll check all of them under the creep button.

634
00:37:08.320 --> 00:37:09.160
Yep.

635
00:37:09.160 --> 00:37:11.120
And then go to the ads tab now.

636
00:37:11.120 --> 00:37:13.720
It's gonna show us all the ads just like together

637
00:37:13.720 --> 00:37:15.120
in one little setup.

638
00:37:16.120 --> 00:37:19.760
Okay, so I'll have a core coming.

639
00:37:19.760 --> 00:37:27.360
Yeah, yeah, and that's fine.

640
00:37:27.360 --> 00:37:31.160
So which is, okay, cool.

641
00:37:31.160 --> 00:37:35.040
Scroll to the, scroll to the right slowly.

642
00:37:35.040 --> 00:37:37.600
Right about here.

643
00:37:37.600 --> 00:37:40.160
I just wanna see the cost per result and go up to the top

644
00:37:42.560 --> 00:37:46.120
and maybe click the cost per result tab.

645
00:37:46.120 --> 00:37:49.600
It's just gonna sort it for us to put all those at the top.

646
00:37:49.600 --> 00:37:57.640
Okay.

647
00:37:57.640 --> 00:37:59.400
We sort the other way around.

648
00:37:59.400 --> 00:38:00.720
Yeah, maybe the other way.

649
00:38:00.720 --> 00:38:05.560
Okay, that's perfect.

650
00:38:05.560 --> 00:38:09.640
Okay, so 283, those are off 70, 17.

651
00:38:09.640 --> 00:38:10.960
Yeah.

652
00:38:10.960 --> 00:38:15.800
I think, yeah, I think keep watching that 17 raise it to $10.

653
00:38:15.800 --> 00:38:19.640
That's $70 one, keep it on, give it a handful more days.

654
00:38:19.640 --> 00:38:22.800
If it goes up and up and up, turn it off.

655
00:38:22.800 --> 00:38:24.800
If it keeps coming down, keep it on

656
00:38:24.800 --> 00:38:26.560
'cause Facebook's learning.

657
00:38:26.560 --> 00:38:29.320
And then that $17 one, we'll wanna give it more spend,

658
00:38:29.320 --> 00:38:31.360
basically, 'cause the more purchases we get there there,

659
00:38:31.360 --> 00:38:33.240
the more Facebook's learning.

660
00:38:33.240 --> 00:38:38.200
And if you can get them to really learn who your buyer is,

661
00:38:38.200 --> 00:38:40.240
man, it's amazing 'cause you can just start spending more

662
00:38:40.240 --> 00:38:42.640
and more and more and you just have a money machine

663
00:38:42.640 --> 00:38:43.480
with Facebook.

664
00:38:43.480 --> 00:38:44.960
So yeah, you're on the right track.

665
00:38:44.960 --> 00:38:47.040
I think it's a cool offer and it's hot.

666
00:38:47.040 --> 00:38:49.520
It's a discount plus a gift.

667
00:38:49.520 --> 00:38:54.120
So that's getting you good cost of low cost clicks

668
00:38:54.120 --> 00:38:55.840
and the numbers look really strong.

669
00:38:55.840 --> 00:38:57.520
So it's a good start.

670
00:38:57.520 --> 00:38:58.360
Okay, nice.

671
00:38:58.360 --> 00:38:59.200
I feel better.

672
00:38:59.200 --> 00:39:00.040
Thank you.

673
00:39:00.040 --> 00:39:00.880
Cool.

674
00:39:00.880 --> 00:39:01.720
Yeah, and then run that calculator

675
00:39:01.720 --> 00:39:03.280
'cause it'll give you some cool metrics.

676
00:39:03.280 --> 00:39:05.120
And then the other thing that's cool is they show you

677
00:39:05.120 --> 00:39:07.160
different industries and like the standards.

678
00:39:07.160 --> 00:39:09.360
Like, hey, in the fashion industry,

679
00:39:09.360 --> 00:39:13.800
typically people have contribution margins of X% or more.

680
00:39:13.800 --> 00:39:15.040
And it gives you some benchmarks

681
00:39:15.040 --> 00:39:17.320
to kind of like run the account from.

682
00:39:17.320 --> 00:39:19.520
Cool.

683
00:39:19.520 --> 00:39:22.440
That's awesome. It's fun.

684
00:39:22.440 --> 00:39:24.960
You can tell we nerd out on the ads over here.

685
00:39:24.960 --> 00:39:26.080
They're fun.

686
00:39:26.080 --> 00:39:29.440
All right, you guys, you guys ready to dive in a week five?

687
00:39:29.440 --> 00:39:31.080
So technically this is week five.

688
00:39:31.080 --> 00:39:33.200
I know last week we called week three,

689
00:39:33.200 --> 00:39:36.880
but it's because we moved week four to week three.

690
00:39:36.880 --> 00:39:37.880
It's confusing.

691
00:39:37.880 --> 00:39:39.840
But we are officially on week five.

692
00:39:39.840 --> 00:39:41.880
So we're going to go into week five,

693
00:39:41.880 --> 00:39:43.800
very similar to the last ones that have a page

694
00:39:43.800 --> 00:39:45.000
that we're going to show.

695
00:39:45.000 --> 00:39:47.000
And some of the weeks, right,

696
00:39:47.000 --> 00:39:50.080
we are doing a workshop where we're going to work on something

697
00:39:50.080 --> 00:39:51.360
and we're going to get work done, right?

698
00:39:51.360 --> 00:39:53.480
The dream week is like, hey, let's get this thing done.

699
00:39:53.480 --> 00:39:55.240
You know, the conversion event,

700
00:39:55.240 --> 00:39:56.400
it was like, hey, let's get this thing

701
00:39:56.400 --> 00:39:58.120
at least in momentum and started.

702
00:39:58.120 --> 00:40:00.240
Conversion events can take some time, right?

703
00:40:02.640 --> 00:40:05.240
So hopefully you start to keep doing that if you haven't finished it.

704
00:40:05.240 --> 00:40:07.800
Try to get a conversion event done, you know,

705
00:40:07.800 --> 00:40:11.000
publish because then we can give you feedback on it of what's happening.

706
00:40:11.000 --> 00:40:14.760
This week is definitely one of those like we're going to start the process

707
00:40:14.760 --> 00:40:18.200
and you might want to keep working on this.

708
00:40:18.200 --> 00:40:22.280
But really my goal with this week is to teach you a thinking pattern, right?

709
00:40:22.280 --> 00:40:25.640
A skill set that's going to last for a long time.

710
00:40:25.640 --> 00:40:29.360
And I think be super valuable to you and your business in a lot of different areas.

711
00:40:29.360 --> 00:40:34.560
And because it's kind of a broad skill, I have examples of where you could apply it.

712
00:40:34.560 --> 00:40:38.840
But you only you're going to know where's the right place to apply it for your business, right?

713
00:40:38.840 --> 00:40:42.320
So I have some examples, but you might be like, you know what?

714
00:40:42.320 --> 00:40:43.800
I need to apply this here.

715
00:40:43.800 --> 00:40:48.240
And so I have some, I basically created this week a coaching framework

716
00:40:48.240 --> 00:40:52.280
to help you make us make an agent do what we're going to have it do.

717
00:40:52.280 --> 00:40:55.280
But then you're going to apply to a specific area of your business.

718
00:40:55.280 --> 00:40:59.880
And yeah, I think that'll make more sense when we get into it.

719
00:40:59.880 --> 00:41:07.360
So let me pull up the page here and close some of my thousands of tabs that have opened, okay?

720
00:41:07.360 --> 00:41:09.320
Close, close, close, close, close, close, close.

721
00:41:09.320 --> 00:41:13.400
Okay, let's just go to lovable and we're going to open this page.

722
00:41:13.400 --> 00:41:19.640
Okay, so we will put this link in the group as well.

723
00:41:19.640 --> 00:41:21.160
I'll put it in the chat here.

724
00:41:21.160 --> 00:41:28.560
Let me just make sure it's all published and ready to go, just loading guys, okay?

725
00:41:28.560 --> 00:41:34.840
You would think I had this bookmark at this point, but I don't.

726
00:41:34.840 --> 00:41:36.080
So hold on, it's just loading.

727
00:41:36.080 --> 00:41:37.120
Okay, here we go.

728
00:41:37.120 --> 00:41:39.080
Copy link.

729
00:41:39.080 --> 00:41:43.840
All right, so this page week five.

730
00:41:43.840 --> 00:41:47.480
When you go here, it's going to ask you for a password, okay?

731
00:41:47.480 --> 00:41:48.600
And I'm going to share my screen.

732
00:41:48.600 --> 00:41:50.360
The password, again, is August.

733
00:41:50.360 --> 00:41:51.920
It goes to the August cohort.

734
00:41:51.920 --> 00:41:56.280
So put in the word August, I don't think it's case sensitive.

735
00:41:56.280 --> 00:42:01.120
And if you end up on week one, just put week five in the URL.

736
00:42:01.120 --> 00:42:06.920
So week five, okay, that'll take you to the week five page.

737
00:42:06.920 --> 00:42:09.800
At the top, I think you can click these two and kind of go between the weeks.

738
00:42:09.800 --> 00:42:14.240
So week two, week three, remember week four was like a just pause week where we were just

739
00:42:14.240 --> 00:42:17.600
looking back on auditing bottlenecks.

740
00:42:17.600 --> 00:42:20.040
And so that's why we're skipping a week five here, okay?

741
00:42:20.040 --> 00:42:22.680
So we're kind of right in the middle of the accelerator.

742
00:42:22.680 --> 00:42:29.920
And the goals this week is to teach you a skill set, which is creating self improving

743
00:42:29.920 --> 00:42:32.560
agents or self improving agent architecture.

744
00:42:32.560 --> 00:42:37.320
You might also hear this referenced as like self healing is another kind of catchy term

745
00:42:37.320 --> 00:42:38.840
that's being thrown around.

746
00:42:38.840 --> 00:42:43.880
But this is like the hot thing in AI right now is businesses that have these things in

747
00:42:43.880 --> 00:42:48.680
in place, because when you put these things in place, you do them really well, your business

748
00:42:48.680 --> 00:42:53.520
literally just starts to get better and better and better without you trying as hard, you

749
00:42:53.520 --> 00:42:58.560
know, like this is the stuff that that we would do manually for years, but now we can

750
00:42:58.560 --> 00:43:06.120
have AI do these things like one of our businesses, like when we were really scaling it to like

751
00:43:06.120 --> 00:43:10.160
we got it to a million dollars a month, okay, but to get it to a million dollars a month,

752
00:43:10.160 --> 00:43:16.440
we had to do 400 different tests, right, like 400 different like, all right, let's try

753
00:43:16.440 --> 00:43:17.880
a blue button versus a red button.

754
00:43:17.880 --> 00:43:22.380
Okay, let's try this wording versus that wording and it was just like constant like marketing

755
00:43:22.380 --> 00:43:25.320
stamina, just like, just like what I do with Lily's account.

756
00:43:25.320 --> 00:43:27.640
It's like, let's make a new ad, let's make it a little better.

757
00:43:27.640 --> 00:43:29.320
Let's just make it a little better.

758
00:43:29.320 --> 00:43:32.480
And like, there's still a lot of that, but there's some things that we could just give

759
00:43:32.480 --> 00:43:34.720
to AI and say, hey, why don't you make it better?

760
00:43:34.720 --> 00:43:39.840
You know, like, why don't you just like give yourself feedback and then just go make the

761
00:43:39.840 --> 00:43:42.060
changes to make something better?

762
00:43:42.060 --> 00:43:45.200
Now there's some parts of your business, you're just not going to want to hand completely

763
00:43:45.200 --> 00:43:47.400
the AI to say, go do whatever you want.

764
00:43:47.400 --> 00:43:51.360
But there are some pieces that you could say, wow, like, this could be really helpful to

765
00:43:51.360 --> 00:43:55.880
have like an auditing loop happening, right, in my business.

766
00:43:55.880 --> 00:43:58.480
So maybe it's email sequences you're sending, right?

767
00:43:58.480 --> 00:44:03.800
Maybe it's maybe the email flows you set up last week, like you could have a self improving

768
00:44:03.800 --> 00:44:08.080
process or agent looking at those emails and constantly improving them.

769
00:44:08.080 --> 00:44:13.000
I can't tell you how many times we've written an email sequence, like a welcome sequence

770
00:44:13.000 --> 00:44:14.120
or something like that.

771
00:44:14.120 --> 00:44:15.120
We put it in place.

772
00:44:15.120 --> 00:44:16.120
We feel good about ourselves.

773
00:44:16.120 --> 00:44:20.800
And then we never look at that email sequence for like two years, you know what I mean?

774
00:44:20.800 --> 00:44:23.280
Like it's like we just forget about it.

775
00:44:23.280 --> 00:44:28.200
And then we go look at it two years later and we're like, oh my gosh, like the open

776
00:44:28.200 --> 00:44:31.960
rates are terrible on this thing, you know, like, like it's just like there's some bottleneck

777
00:44:31.960 --> 00:44:36.080
there that like if we just fix that one thing, it would just like, wow, make things so much

778
00:44:36.080 --> 00:44:37.080
better.

779
00:44:37.080 --> 00:44:40.480
So if you can set these agents up that are looking at your stuff and looking for things

780
00:44:40.480 --> 00:44:44.960
to improve and then even going in and improving them, it just unbottle next more stuff for

781
00:44:44.960 --> 00:44:46.320
you, which gives you more momentum.

782
00:44:46.320 --> 00:44:47.320
All right.

783
00:44:47.320 --> 00:44:52.040
So that's the kind of thinking pattern I want to teach you guys is to like think about

784
00:44:52.040 --> 00:44:55.560
your business, think about what's a high friction workflow, right?

785
00:44:55.560 --> 00:44:59.360
than that is repeated in your business,

786
00:45:02.560 --> 00:45:03.520
It's not really looked at.

787
00:45:03.520 --> 00:45:05.940
You're not really quality controlling it, right?

788
00:45:05.940 --> 00:45:09.880
And then we can, we have a skill we'll give you that you can give to any AI,

789
00:45:09.880 --> 00:45:14.560
like perplexity, cloud, or anything like that to essentially help you build a

790
00:45:14.560 --> 00:45:16.040
self-improving agent.

791
00:45:16.040 --> 00:45:22.320
So this is a AI assistant or agent that basically has this self-improving kind

792
00:45:22.320 --> 00:45:25.680
of philosophy to it, where it's like, it's auditing something and it's making it

793
00:45:25.680 --> 00:45:25.960
better.

794
00:45:25.960 --> 00:45:26.720
It's making it better.

795
00:45:27.080 --> 00:45:30.240
Just like I did with my webinar, where I'm like, take my webinar script and make it

796
00:45:30.240 --> 00:45:30.640
better.

797
00:45:30.640 --> 00:45:32.680
Um, we did this with our sales calls.

798
00:45:32.680 --> 00:45:37.120
Like when we were running a big sales team, we had an AI agent that would watch

799
00:45:37.120 --> 00:45:41.600
every, or get the transcript of every sales call and it knew like, here's our

800
00:45:41.600 --> 00:45:44.040
script and here's like the things we're supposed to say.

801
00:45:44.040 --> 00:45:45.880
And here's the things we're not supposed to say.

802
00:45:45.880 --> 00:45:48.720
And it would just grade every sales call, right?

803
00:45:48.720 --> 00:45:49.800
Like automatically.

804
00:45:49.800 --> 00:45:55.440
And then it would send that feedback, um, in a nice way to the team member at the

805
00:45:55.440 --> 00:45:57.520
end of the day, Hey, you had five calls today.

806
00:45:57.520 --> 00:45:59.000
These three went really well.

807
00:45:59.000 --> 00:46:00.360
These two could use some improvement.

808
00:46:00.360 --> 00:46:01.960
Here's the things that you're going to improve tomorrow.

809
00:46:01.960 --> 00:46:02.360
Right.

810
00:46:02.360 --> 00:46:06.080
So it's like a coaching feedback loop that was just happening every single day

811
00:46:06.080 --> 00:46:08.280
and, and helping people get better.

812
00:46:08.280 --> 00:46:08.760
Right.

813
00:46:08.760 --> 00:46:13.200
Uh, and so it's like, it took us a one time setup, but that thing helped our

814
00:46:13.200 --> 00:46:16.080
team so much because now they just had like this like feedback loop.

815
00:46:16.080 --> 00:46:20.360
So again, I'm going to give a lot of examples because I don't know every in

816
00:46:20.360 --> 00:46:23.600
and out of your business, but I want you to be thinking about where could you

817
00:46:23.720 --> 00:46:28.480
add a agent, an agent to watch something who like their sole job is to make it

818
00:46:28.480 --> 00:46:33.520
better, you know, um, and there are levels to this, right?

819
00:46:33.520 --> 00:46:38.960
Where, um, you know, some people want to just have the agent give them feedback.

820
00:46:38.960 --> 00:46:42.560
Like, Hey, give me feedback about my sales skills or give me feedback about

821
00:46:42.560 --> 00:46:44.440
my units and then all going to make the changes.

822
00:46:44.440 --> 00:46:48.200
And then the next level is like, let the agent actually go make the changes.

823
00:46:48.200 --> 00:46:48.480
Right.

824
00:46:48.480 --> 00:46:51.600
Maybe you start with just giving you feedback, you make the changes.

825
00:46:51.960 --> 00:46:55.560
Then once you trust it, then you're like, Hey, like, imagine Lily, if you had an

826
00:46:55.560 --> 00:46:57.600
AI agent watching your meta ads, right?

827
00:46:57.600 --> 00:47:01.920
And every day it's looking for little tweaks and things to make it better.

828
00:47:01.920 --> 00:47:04.800
And it just told you what I told you, Hey, this one's doing really well, put

829
00:47:04.800 --> 00:47:07.520
more money into it, reduce the spend of this on, right?

830
00:47:07.520 --> 00:47:10.520
Like at some point, if you're like just following what it's saying and you're

831
00:47:10.520 --> 00:47:13.240
doing the thing, you'd just be like, Hey, why don't you just do it in the account?

832
00:47:13.240 --> 00:47:13.600
Right.

833
00:47:13.600 --> 00:47:17.480
And you just give the meta, you give the agent access to your meta account and

834
00:47:17.480 --> 00:47:18.920
then it would go and make the changes.

835
00:47:18.920 --> 00:47:21.680
But again, that is kind of a scary level of release of control.

836
00:47:22.080 --> 00:47:22.920
Because like, who knows?

837
00:47:22.920 --> 00:47:25.360
Like we just don't want the AI agent to go off the rails.

838
00:47:25.360 --> 00:47:28.960
So that's why I would recommend building something like this, having it

839
00:47:28.960 --> 00:47:30.680
going and like giving you feedback.

840
00:47:30.680 --> 00:47:33.480
And then once you trust it, like, wow, this feedback is always good.

841
00:47:33.480 --> 00:47:36.960
And I've given it the refinements and the knowledge it needs to have to like

842
00:47:36.960 --> 00:47:40.840
do this process well, then we can fully automate it and have the agent just

843
00:47:40.840 --> 00:47:42.920
running that thing and make it better and better and better.

844
00:47:42.920 --> 00:47:43.560
Okay.

845
00:47:43.560 --> 00:47:45.360
Same thing with cold email.

846
00:47:45.360 --> 00:47:48.240
Like I know Gabby, you're saying the cold email outreach system.

847
00:47:49.040 --> 00:47:51.760
Um, that's a very, that's a great piece.

848
00:47:51.760 --> 00:47:55.160
If you guys have that running to have an agent now looking at, so you're going

849
00:47:55.160 --> 00:47:57.320
to have one agent who's doing the cold outreach.

850
00:47:57.320 --> 00:48:01.000
You're going to have another agent that's watching the cold outreach and

851
00:48:01.000 --> 00:48:03.240
looking for what's happening and how to fix it.

852
00:48:03.240 --> 00:48:05.560
Like, Hey, I'm noticing you're not getting replies.

853
00:48:05.560 --> 00:48:06.920
Let's try the subject line.

854
00:48:06.920 --> 00:48:12.480
And then the second agent is basically giving you tips to improve the first

855
00:48:12.480 --> 00:48:12.840
agent.

856
00:48:12.840 --> 00:48:13.520
Does that make sense?

857
00:48:13.520 --> 00:48:15.480
We're building kind of a team that works together.

858
00:48:16.240 --> 00:48:18.920
It's like a quality control and like a implementer.

859
00:48:18.920 --> 00:48:20.080
All right.

860
00:48:20.080 --> 00:48:22.320
So, um, okay.

861
00:48:22.320 --> 00:48:23.640
So let's, let's do this.

862
00:48:23.640 --> 00:48:27.880
So we're going to first talk through kind of like just figuring out a workflow

863
00:48:27.880 --> 00:48:29.680
that is costing you the most, right?

864
00:48:29.680 --> 00:48:32.680
Um, turning it into a system that gets smarter over time.

865
00:48:32.680 --> 00:48:35.840
Now you could apply this to something we talked about, like the cold email

866
00:48:35.840 --> 00:48:39.600
outreach system, maybe a conversion event, maybe an email workflow you have

867
00:48:39.600 --> 00:48:43.440
going, um, or something completely different like in your business.

868
00:48:43.440 --> 00:48:46.520
Maybe it's, um, I don't know.

869
00:48:46.520 --> 00:48:49.320
Maybe it's a product development, right?

870
00:48:49.320 --> 00:48:52.680
And you're like, I'm going to, I'm going to have an agent look at reviews and

871
00:48:52.680 --> 00:48:56.040
look at all the negative views and then come up with ideas on how to make the

872
00:48:56.040 --> 00:48:59.240
product better or to combat these reviews, right?

873
00:48:59.240 --> 00:49:03.040
Maybe it's like looking at the positive reviews and saying like, let's have any

874
00:49:03.040 --> 00:49:07.560
agent look at those like every week and then, uh, come up with language for

875
00:49:07.560 --> 00:49:09.680
marketing to use in ads, right?

876
00:49:09.680 --> 00:49:11.360
That is like a voice of the customer.

877
00:49:11.880 --> 00:49:12.080
Right.

878
00:49:12.080 --> 00:49:13.320
So think about your business.

879
00:49:13.320 --> 00:49:17.680
Um, and let's, uh, let's brainstorm a little bit.

880
00:49:17.680 --> 00:49:19.800
The right workflow to automate, okay?

881
00:49:19.800 --> 00:49:20.840
The right workflow to automate.

882
00:49:20.840 --> 00:49:24.760
And then once we've kind of identified the workflow, um, then we're going to

883
00:49:24.760 --> 00:49:29.920
practice by starting to build the agent that's going to, uh, do the self

884
00:49:29.920 --> 00:49:32.760
improving process on that, that particular workflow.

885
00:49:32.760 --> 00:49:33.240
Okay.

886
00:49:33.240 --> 00:49:38.880
So, um, I've already explained this, but, um, this is what it could look like,

887
00:49:38.880 --> 00:49:39.280
right?

888
00:49:39.720 --> 00:49:44.240
Uh, we have our ordinary agents doing tasks like hobbies doing your weekly,

889
00:49:44.240 --> 00:49:46.680
you know, uh, marketing report, right?

890
00:49:46.680 --> 00:49:50.120
Or, or perplexity is doing your email outreach.

891
00:49:50.120 --> 00:49:54.640
Like that's our ordinary agents, a self improving agent, um, not only could

892
00:49:54.640 --> 00:49:58.160
do the tests, but it can watch what happens and get better at it.

893
00:49:58.160 --> 00:49:59.800
Like it has a loop built into it.

894
00:50:03.040 --> 00:50:05.960
The goal is to take what you probably would already do

895
00:50:05.960 --> 00:50:07.920
if you were looking at this every day

896
00:50:07.920 --> 00:50:10.120
and then put it on autopilot

897
00:50:10.120 --> 00:50:12.680
so that it's just getting better and better, okay?

898
00:50:12.680 --> 00:50:14.360
So you might have a worker that's doing the task,

899
00:50:14.360 --> 00:50:16.040
you might have an observer who's watching

900
00:50:16.040 --> 00:50:17.600
and kind of looking for certain metrics

901
00:50:17.600 --> 00:50:21.800
that tell you something is successful or not successful

902
00:50:21.800 --> 00:50:23.960
and then some sort of way to optimize,

903
00:50:23.960 --> 00:50:27.200
like whether it's rewriting the worker's instructions

904
00:50:27.200 --> 00:50:30.680
or it's giving you feedback to go change something, okay?

905
00:50:30.680 --> 00:50:36.280
And yeah, question from Marcia, can Sabi do this?

906
00:50:36.280 --> 00:50:40.240
Yes, but Sabi is really one AI agent.

907
00:50:40.240 --> 00:50:45.240
So I've seen some limitations on more complex processes.

908
00:50:45.240 --> 00:50:48.120
So let me think.

909
00:50:48.120 --> 00:50:50.360
Like I had Sabi do the webinar thing for me

910
00:50:50.360 --> 00:50:53.120
where it was like analyze these webinars,

911
00:50:53.120 --> 00:50:55.320
but I haven't put that on a schedule yet with Sabi.

912
00:50:55.320 --> 00:50:56.720
I think she could do it,

913
00:50:56.720 --> 00:51:01.720
but I'd say I'll advise once we identify

914
00:51:01.720 --> 00:51:04.640
what the thing is you want to have her do.

915
00:51:04.640 --> 00:51:05.880
So if it's like a simpler thing

916
00:51:05.880 --> 00:51:07.960
that she definitely has connections to,

917
00:51:07.960 --> 00:51:11.120
then probably, yeah, Sabi can do it, right?

918
00:51:11.120 --> 00:51:12.800
But if it's something that's a little more complex

919
00:51:12.800 --> 00:51:14.000
or we don't have the connections

920
00:51:14.000 --> 00:51:17.320
or it requires multiple agents going at the same time,

921
00:51:17.320 --> 00:51:19.400
then it'd probably have to be perplexity or clod

922
00:51:19.400 --> 00:51:21.360
as would be the recommendation.

923
00:51:21.360 --> 00:51:25.000
All right, so let's talk about finding

924
00:51:25.000 --> 00:51:26.240
your highest friction workflow.

925
00:51:26.240 --> 00:51:28.760
This is what's one task in your business

926
00:51:28.760 --> 00:51:30.840
that you do over and over, right?

927
00:51:30.840 --> 00:51:32.640
Or it could be not even that you're doing it.

928
00:51:32.640 --> 00:51:34.600
It could be happening over and over, right?

929
00:51:34.600 --> 00:51:35.880
Something that's happening over and over,

930
00:51:35.880 --> 00:51:37.880
but it's not being looked at, right?

931
00:51:37.880 --> 00:51:39.000
So it's an automated email.

932
00:51:39.000 --> 00:51:41.520
It's a email sequence.

933
00:51:41.520 --> 00:51:44.600
It's something that happens automated

934
00:51:44.600 --> 00:51:46.800
that is happening over and over that you're not looking at

935
00:51:46.800 --> 00:51:48.880
or it's something you're doing over and over

936
00:51:48.880 --> 00:51:52.040
that could be improved, right?

937
00:51:52.040 --> 00:51:54.480
Could be improved if it was just audited

938
00:51:54.480 --> 00:51:57.280
and like made 1% better every day, okay?

939
00:51:57.280 --> 00:51:59.080
So again, here's some examples.

940
00:51:59.080 --> 00:52:00.480
Just to get your brain going,

941
00:52:00.480 --> 00:52:02.320
it could be the cold outreach emails, right?

942
00:52:02.320 --> 00:52:03.320
It could be sales calls.

943
00:52:03.320 --> 00:52:05.080
It could be conversion events.

944
00:52:05.080 --> 00:52:06.240
It could be newsletters you're sending.

945
00:52:06.240 --> 00:52:07.680
It could be your blog.

946
00:52:07.680 --> 00:52:09.480
It could be email sequences.

947
00:52:09.480 --> 00:52:11.880
It could be your ads, like your ads running.

948
00:52:11.880 --> 00:52:14.080
It could be your social media content,

949
00:52:14.080 --> 00:52:16.360
like looking at engagement of social media content

950
00:52:16.360 --> 00:52:20.480
and giving feedback based on the markets responding to content.

951
00:52:20.480 --> 00:52:22.520
It could be job postings and people, you know,

952
00:52:22.520 --> 00:52:24.600
like I have a buddy who's hiring right now

953
00:52:24.600 --> 00:52:26.920
and it's just like he's always tracking like,

954
00:52:26.920 --> 00:52:28.520
I know if I have this many people apply,

955
00:52:28.520 --> 00:52:31.440
I'm gonna have this many people come into the position, right?

956
00:52:31.440 --> 00:52:33.320
'Cause he's scaling this team, right?

957
00:52:33.320 --> 00:52:34.920
So it could be support tickets.

958
00:52:34.920 --> 00:52:37.680
It could be customer support, something auditing there

959
00:52:37.680 --> 00:52:39.280
and actually passing feedback back

960
00:52:39.280 --> 00:52:41.960
to either marketing or product development,

961
00:52:41.960 --> 00:52:44.440
you know, kind of sides of your business, okay?

962
00:52:44.440 --> 00:52:46.840
So if you need help, ask Sabi

963
00:52:46.840 --> 00:52:48.560
'cause Sabi probably knows a lot about your business.

964
00:52:48.560 --> 00:52:50.840
Like, hey, help me put a workflow

965
00:52:50.840 --> 00:52:52.520
that's in my business right now

966
00:52:52.520 --> 00:52:55.640
to turn into some sort of self-improving loop, right?

967
00:52:55.640 --> 00:52:57.760
You can describe it, but again,

968
00:52:57.760 --> 00:52:59.080
Sabi probably knows a little bit about you.

969
00:52:59.080 --> 00:53:01.960
So you could always ask for some things,

970
00:53:01.960 --> 00:53:04.520
but I'm gonna get some ideas from the room.

971
00:53:04.520 --> 00:53:08.000
What's coming up for you as I'm kind of talking through this?

972
00:53:08.000 --> 00:53:09.040
Is there anything that's like,

973
00:53:09.040 --> 00:53:10.320
oh, what do you think about this?

974
00:53:10.320 --> 00:53:12.360
Like, could this have a self-improving agent?

975
00:53:12.360 --> 00:53:14.000
Does this brainstorm a little bit?

976
00:53:14.000 --> 00:53:16.840
To make this make sense for you,

977
00:53:16.840 --> 00:53:18.480
so you kind of know what we're building.

978
00:53:18.480 --> 00:53:19.840
So any ideas so far?

979
00:53:19.840 --> 00:53:21.080
Anyone wanna go first?

980
00:53:21.080 --> 00:53:25.640
- I got a couple ideas.

981
00:53:25.640 --> 00:53:26.840
- Okay, yeah.

982
00:53:26.840 --> 00:53:29.680
- And I think anybody that's run meta ads would probably,

983
00:53:29.680 --> 00:53:33.720
but that's a big, it's just a big deep dark hole.

984
00:53:33.720 --> 00:53:35.280
You know, when it's starting.

985
00:53:35.280 --> 00:53:37.760
And I was looking at different platforms

986
00:53:37.760 --> 00:53:42.320
that might provide some more automation to that.

987
00:53:42.320 --> 00:53:46.760
One that I did come across is called Rise-R-Y-Z-E-E,

988
00:53:46.760 --> 00:53:51.240
sorry, R-Y-Z-E dot AI.

989
00:53:51.240 --> 00:53:54.360
And they seem to do a good job

990
00:53:54.360 --> 00:53:56.840
at hitting that pain point of,

991
00:53:56.840 --> 00:53:59.480
now, Kavi, I haven't used this yet.

992
00:53:59.480 --> 00:54:00.960
I've just been going off a chat TPT

993
00:54:00.960 --> 00:54:05.280
and what it says in like trying to connect with high level,

994
00:54:05.280 --> 00:54:08.880
AKA rain flow, and it can do all that.

995
00:54:08.880 --> 00:54:12.960
And so it does seem like it's something that is possible

996
00:54:12.960 --> 00:54:15.680
to do a lot of that heavy lifting

997
00:54:15.680 --> 00:54:17.480
of going into the meta ads library,

998
00:54:17.480 --> 00:54:20.760
seeing what's performing based upon, you know,

999
00:54:20.760 --> 00:54:23.200
timeframe of how long ads are up and running.

1000
00:54:23.200 --> 00:54:24.360
- Yeah.

1001
00:54:24.360 --> 00:54:28.280
- And I said, that's just a huge time investment.

1002
00:54:28.280 --> 00:54:30.680
And even like, it just takes time to get,

1003
00:54:30.680 --> 00:54:34.260
I mean, the interface is just, it's raw, you know.

1004
00:54:34.260 --> 00:54:35.100
- Yeah, yeah.

1005
00:54:35.100 --> 00:54:37.880
- So.

1006
00:54:37.880 --> 00:54:39.040
- That's cool, good, fine.

1007
00:54:39.040 --> 00:54:41.160
- I'll take an advertising marketing

1008
00:54:41.160 --> 00:54:44.280
and specifically like utilizing meta

1009
00:54:44.280 --> 00:54:47.440
or any other, you know, advertising platform,

1010
00:54:47.440 --> 00:54:49.240
TikTok, Google, whatever.

1011
00:54:49.240 --> 00:54:53.480
For me, I would say that that's just a big thing

1012
00:54:53.480 --> 00:54:57.840
that I don't desire to spend a ton of time to learn all that.

1013
00:54:57.840 --> 00:54:59.960
Now you do have to know like a little bit

1014
00:55:04.960 --> 00:55:10.800
Yeah, do 90% of that work, I think would be huge. And I guess then my question to you would be,

1015
00:55:10.800 --> 00:55:20.480
can you, to what extent can you use, you know, cloud, anthropic chat GBT to do a lot of that heavy

1016
00:55:20.480 --> 00:55:26.880
lifting with multiple agents without having to pay for another subscription of rise of like,

1017
00:55:26.880 --> 00:55:33.040
you know, 90 bucks a month? Yeah. Yeah, it's a great point. When you guys get into this,

1018
00:55:33.040 --> 00:55:36.560
sometimes it's like, I could build this myself in cloud, but sometimes you're like, wait a second,

1019
00:55:36.560 --> 00:55:40.560
someone already built it. So a lot of these softwares like rise, it's just, it's literally what

1020
00:55:40.560 --> 00:55:45.200
we're teaching you, they just made it into a software. And it probably does way more than you need,

1021
00:55:45.200 --> 00:55:51.040
like they're doing website, SEO, paid ads, you know, they're doing a lot. So I would,

1022
00:55:51.040 --> 00:55:55.360
I would probably like identify if there's something here that's like, man, that would be the one thing

1023
00:55:55.360 --> 00:56:00.400
that would really help me. Like maybe it's, like you said, looking at, like finding ideas for ads,

1024
00:56:00.400 --> 00:56:06.080
maybe just looking at the creative library, and the mark, the ad library and finding winners,

1025
00:56:06.080 --> 00:56:10.480
and then passing the ideas to you. So I figure out one thing and try to build it yourself first.

1026
00:56:10.480 --> 00:56:16.480
But then if you find that like, Hey, I want all these things, then, you know, a software might

1027
00:56:16.480 --> 00:56:20.000
make sense. And there is a lot more of these softwares coming out that are basically allowing

1028
00:56:20.000 --> 00:56:26.880
you to put in an AI that's really specialized on something like this, that essentially does

1029
00:56:26.880 --> 00:56:32.160
what we're teaching, you know, of like creating a self improving loop. And then you kind of just

1030
00:56:32.160 --> 00:56:37.600
have to try things, you know, like, so with something like this, you know, they got a seven

1031
00:56:37.600 --> 00:56:42.400
day free trial. I'd probably just like really, if you're going to try it, like, just do this

1032
00:56:42.400 --> 00:56:46.480
seven day trial and like really take advantage of it and see like, okay, is this thing going to

1033
00:56:46.480 --> 00:56:50.560
really help or not? Like, is it creating ads for me? Is it finding competitor analysis?

1034
00:56:50.560 --> 00:56:56.240
Is it do I like how I can work and clot and connect to here and, you know, have things done for me?

1035
00:56:56.240 --> 00:57:01.280
So so yeah, it's a great idea to like, we're just talking about this on another call. Like,

1036
00:57:01.280 --> 00:57:05.200
sometimes you should just build it. And sometimes you should just buy it. It just kind of depends

1037
00:57:05.200 --> 00:57:09.840
on what stage of business you're in and what you need. And something like this, it's like they're

1038
00:57:09.840 --> 00:57:13.520
trying to be a full on software. So I say a million features, you might just need one or two.

1039
00:57:14.720 --> 00:57:19.520
So so yeah, I think recommendation is if it's simple, just one or two things,

1040
00:57:19.520 --> 00:57:24.880
probably just build it because it's Claude can kind of connect directly to Facebook ad manager.

1041
00:57:24.880 --> 00:57:28.960
You could probably just tell it to do half the stuff. Sometimes I'll even tell Claude like,

1042
00:57:28.960 --> 00:57:33.680
I'll just go to a software. I'll literally find their screenshots. You know, I'm just like, okay,

1043
00:57:33.680 --> 00:57:38.720
I like the look of this, you know, like screenshot it. I'll take it to Claude or perplexity and be

1044
00:57:38.720 --> 00:57:43.120
like, can you just build me something like this? And it's like, it builds it, you know, it's like

1045
00:57:43.120 --> 00:57:48.080
pretty crazy. You can do that. Where I think the rabbit hole is if you just try to go to

1046
00:57:48.080 --> 00:57:52.560
in depth where you're like, million features, all these things. So I try to just optimize one

1047
00:57:52.560 --> 00:57:59.920
thing that's going to be your biggest, you know, bottleneck, right? So for some, some companies who

1048
00:57:59.920 --> 00:58:03.440
are running a lot of ads, it's creative. Like they're just like, coming up with the creative

1049
00:58:03.440 --> 00:58:08.000
the ads is so hard. Like this, I need to, you know, I found this ad account the other day, they had

1050
00:58:08.560 --> 00:58:15.760
14,000 live ads. I was like, that's, they got to be using AI to do 14,000 ads, you know, like,

1051
00:58:15.760 --> 00:58:21.120
that's crazy. So at that point, you need some AI that's just like constantly putting it on stuff.

1052
00:58:21.120 --> 00:58:24.800
And for some companies who are scaling ads, they need a lot of creative. That's their bottleneck.

1053
00:58:24.800 --> 00:58:28.720
For some of you guys, like Lily's account, it's like, she doesn't need a million ads.

1054
00:58:28.720 --> 00:58:33.600
She just needs to like kind of probably watch the costs, spend more when the costs are good,

1055
00:58:33.600 --> 00:58:38.160
and spend less when the costs are bad. Which in e-commerce, it's very seasonal, right? It's like,

1056
00:58:38.160 --> 00:58:42.320
you have great days and you have bad days. Like there's, there's buying seasons Q4,

1057
00:58:42.320 --> 00:58:46.960
and then there's kind of like little seasons. You know, so we just need an AI who's watching it

1058
00:58:46.960 --> 00:58:51.120
and ready to spend when it's, when it's good and then pull back when it's bad. So we're not burning

1059
00:58:51.120 --> 00:58:54.720
money, you know. Does that help kind of answer the question a little bit?

1060
00:58:54.720 --> 00:59:04.400
For you, Dane, are you currently thinking about running ads for, for one of your products?

1061
00:59:07.360 --> 00:59:12.880
Yeah, that was always the goal. I ran into a huge itch with

1062
00:59:12.880 --> 00:59:20.960
meta flagging the profile I created because it might have looked like bot activity because I've

1063
00:59:20.960 --> 00:59:27.440
started engaging and kind of doing a $1.80 type thing. I'm familiar with that. I'm just like

1064
00:59:27.440 --> 00:59:34.400
commenting on a lot of different similar posts, not posting, just commenting. And I think commenting

1065
00:59:34.400 --> 00:59:41.920
like, you know, 20, 30, 40 times a day when just a fresh account, it automatically gets flagged.

1066
00:59:41.920 --> 00:59:46.560
That account got suspended. It was, it's just been a nightmare to try to even get a hold

1067
00:59:46.560 --> 00:59:51.440
of meta support. It's super hard to get an account back. Yeah, like, I've not had a Facebook

1068
00:59:51.440 --> 00:59:56.720
ad account impersonally since like 2018 because I got same kind of thing. I never got it back.

1069
00:59:56.720 --> 01:00:00.080
So we run all our ads from Chelsea's account. So that's like our best.

1070
01:00:06.600 --> 01:00:09.720
Because yeah, Facebook support is not great.

1071
01:00:09.720 --> 01:00:17.400
You can always create another account, but it's just like, yeah, that can be a bottleneck of like getting in if you have an account that's flagged.

1072
01:00:17.400 --> 01:00:21.080
But that's what I'd say instead of trying to fight men and try to get it back.

1073
01:00:21.080 --> 01:00:29.560
I'd probably just try to get access to another account, whether you, you just create a new account, you buy an account, you can actually buy Facebook accounts.

1074
01:00:30.560 --> 01:00:37.960
Or, or you have like a family member that just is willing to let you log in and run ads from their account, you know, be your credit card to be all your stuff.

1075
01:00:37.960 --> 01:00:42.040
But like, it actually wasn't my personal Facebook account.

1076
01:00:42.040 --> 01:00:45.160
It was just that Instagram business account.

1077
01:00:45.160 --> 01:00:51.560
So, anyway, yeah, I'm going to create a new account for that and eventually be running ads.

1078
01:00:51.560 --> 01:00:57.400
And that was, you know, I've been looking into what are my options because I don't want to spend hours and hours trying to figure out.

1079
01:00:58.120 --> 01:01:12.040
I kind of want to hit the ground running and have utilized some sort of a system like that that takes a lot of the guesswork out, you know, and still, you're going to have to still figure out some of it, but.

1080
01:01:12.040 --> 01:01:17.000
Yeah, having a help with that, because again, we used to just do all that manually.

1081
01:01:17.000 --> 01:01:19.000
We do all the competitor research manually.

1082
01:01:19.000 --> 01:01:20.640
We would find winning ads.

1083
01:01:20.640 --> 01:01:22.280
We'd kind of model after them.

1084
01:01:22.280 --> 01:01:24.240
Yeah, now we'd run the ads.

1085
01:01:24.240 --> 01:01:25.360
We'd watch them every day.

1086
01:01:25.360 --> 01:01:27.160
We're checking on them, changing things.

1087
01:01:27.560 --> 01:01:30.960
So if you can't give AI some of that heavy lifting, that could be really helpful.

1088
01:01:30.960 --> 01:01:38.600
So I definitely would check out that platform too, because I have not heard of one that, like, I've not heard of people being like, Oh, this is it.

1089
01:01:38.600 --> 01:01:42.320
You know, like, I have not heard that from, like, any peers or anything yet.

1090
01:01:42.320 --> 01:01:48.120
Like, so I don't know if anyone's fully nailed it yet with, like, just letting it, I run everything totally.

1091
01:01:48.120 --> 01:01:55.440
But I think with the, with a little bit of attention and then a little bit of AI, you can do a lot more than just going by yourself, you know.

1092
01:01:55.440 --> 01:01:57.000
Cool.

1093
01:01:57.400 --> 01:01:59.360
What about anyone else?

1094
01:01:59.360 --> 01:02:10.960
Lily, Marsha, Jake, when I'm kind of talking about the self improving thing, anything come to mind, you're like, man, I'd love to put a self improving agent on this particular process or workflow or something like any other ideas coming out.

1095
01:02:10.960 --> 01:02:18.720
I mean, my biggest time sucks in social media, but I do, like, all my, all my stuff organically.

1096
01:02:18.720 --> 01:02:22.800
But ideally, I would like to be in a spot where I could be more hands off.

1097
01:02:22.800 --> 01:02:29.160
And yeah, it's happening. It's more like batch filmed and ready to go instead of, like, late by week.

1098
01:02:29.160 --> 01:02:31.640
How do you create your content now?

1099
01:02:31.640 --> 01:02:37.240
Are you coming up with all the ideas and then shooting it and then editing it and then posting it, basically?

1100
01:02:37.240 --> 01:02:40.800
I have like a little intern that recently started with me that's helping me out.

1101
01:02:40.800 --> 01:02:47.360
So I'm still teaching her, but yeah, it's pretty much been mainly me and I have other people that will make content as well.

1102
01:02:47.360 --> 01:02:51.280
But yeah, for the most part, it's just me coming up with ideas and putting things together.

1103
01:02:51.600 --> 01:02:54.400
Yeah, it has all things together on the spot and push it out.

1104
01:02:54.400 --> 01:02:57.240
So OK, yeah, well, definitely like later.

1105
01:02:57.240 --> 01:02:59.160
So you could do that this week too.

1106
01:02:59.160 --> 01:03:04.160
But we are going to hit content for the last like three out of the four weeks.

1107
01:03:04.160 --> 01:03:08.640
We'll hit viral messaging, trending research agents, automated posting.

1108
01:03:08.640 --> 01:03:11.080
So we'll definitely cover those.

1109
01:03:11.080 --> 01:03:19.160
But one thing you could do, it's not covered in these ones, which I have seen people doing recently is creating a self improving social media agent.

1110
01:03:19.160 --> 01:03:21.400
So it watches your social media channels.

1111
01:03:21.840 --> 01:03:25.680
And it basically like grades every post based on engagement.

1112
01:03:25.680 --> 01:03:27.640
You know, it's like, hey, this did really well.

1113
01:03:27.640 --> 01:03:29.200
This got a lot of comments.

1114
01:03:29.200 --> 01:03:31.960
It's got a lot of call to action, like opt-ins.

1115
01:03:31.960 --> 01:03:37.760
And it basically just coaches your you or your intern based on what's working, right?

1116
01:03:37.760 --> 01:03:51.360
Like when a post works, it's like, dang, OK, this again, it starts to see patterns that like you might not see where it's like over a hundred posts, like these ones did better and they all share this similar hook, you know, and you kind of start to really

1117
01:03:51.360 --> 01:03:52.360
learn what works.

1118
01:03:52.360 --> 01:03:54.600
So the social media is very time consuming.

1119
01:03:54.600 --> 01:03:58.480
But if it's like, if your time could go further, what, you know what I mean?

1120
01:03:58.480 --> 01:04:01.880
Like it's like you get more invested or more return on your investment of time.

1121
01:04:01.880 --> 01:04:04.760
I think that's a worthwhile agent to build.

1122
01:04:04.760 --> 01:04:09.400
So that one might be cool for you to create a self improving social media agent.

1123
01:04:09.400 --> 01:04:12.560
Watch TikTok, watch Instagram, whatever you're posting.

1124
01:04:12.560 --> 01:04:18.800
And basically like it could be like every day or I don't know how often you're posting, but every day, check the latest posts.

1125
01:04:20.640 --> 01:04:36.720
Or maybe it's once awake, it doesn't really matter and basically grade the posts based on engagement and then basically pull and like analysis from the top posts to like inform the future content, you know.

1126
01:04:36.720 --> 01:04:49.200
And then when you're kind of brainstorming with AI, you could go to that AI agent be like, Hey, here's my ideas for the next month, like help me make these better based on our past learnings, you know, and it's just constantly like getting better and better and better.

1127
01:04:49.200 --> 01:04:50.080
Does that make sense?

1128
01:04:51.080 --> 01:04:53.200
Cool. I think that'd be a cool one to build.

1129
01:04:53.200 --> 01:04:54.520
That would be that would be sweet.

1130
01:04:54.520 --> 01:04:57.800
I've not built that for us yet, but you guys, we should build that.

1131
01:05:03.360 --> 01:05:08.120
having agents reporting back to me, uh, see what's working or not to increase

1132
01:05:08.120 --> 01:05:10.400
revenue efficiency specifically for email marketing,

1133
01:05:10.400 --> 01:05:13.160
but I can see where it's valuable for my dads too. Yeah. Yeah.

1134
01:05:13.160 --> 01:05:16.720
Email could be a great one just looking at response rates, looking at open rates,

1135
01:05:16.720 --> 01:05:18.680
looking at click the rates and stuff.

1136
01:05:18.680 --> 01:05:21.840
I typically don't track a ton, but like when something's not working,

1137
01:05:21.840 --> 01:05:24.480
I'll definitely go look at it and I'm like, Oh, dang, it's not working.

1138
01:05:24.480 --> 01:05:27.960
But as one of those things that like we're not always looking at these little

1139
01:05:27.960 --> 01:05:31.160
metrics of like, how could I prove in the subject lines of my emails?

1140
01:05:31.160 --> 01:05:34.560
You know, but those small changes have these big results, right?

1141
01:05:34.560 --> 01:05:37.480
More opens, more clicks, all these things.

1142
01:05:37.480 --> 01:05:41.840
Tonya says, I'd like an agent to scout out the best ads running for our company,

1143
01:05:41.840 --> 01:05:45.800
merchant top ads and try to copy those. Yeah. That'd be awesome too.

1144
01:05:45.800 --> 01:05:49.960
Um, I have seen people do this where they connect.

1145
01:05:49.960 --> 01:05:53.520
They have an agent looking at the Facebook ad library, right?

1146
01:05:53.520 --> 01:06:00.520
And looking for top ads, right? Like, um, one process that we, we do to find ads.

1147
01:06:00.520 --> 01:06:02.720
I was showing, I don't know. Do I show you this, you guys?

1148
01:06:02.720 --> 01:06:05.800
I forget if I showed you this. I think I recorded a video and I didn't send it to you.

1149
01:06:05.800 --> 01:06:10.520
So previously what we've been teaching is like when you're trying to find good ads

1150
01:06:10.520 --> 01:06:12.400
or even social media content, right?

1151
01:06:12.400 --> 01:06:16.080
We would teach to train the algorithm that you are the buyer.

1152
01:06:16.080 --> 01:06:21.240
So you basically like in their case, you pretend you were trying to find a new merchant,

1153
01:06:21.320 --> 01:06:27.360
right? Uh, and you go searching for stuff like new merchant account, like stripe free,

1154
01:06:27.360 --> 01:06:31.160
how to reduce my stripe fees. Like you just like, you would like to search like

1155
01:06:31.160 --> 01:06:34.720
your customer and you go click on all the websites and you go opt in everyone's forms.

1156
01:06:34.720 --> 01:06:37.760
You basically pretend to your buyer for like 30 minutes, right?

1157
01:06:37.760 --> 01:06:41.960
And then you come back to Facebook and start scrolling and then like also on your ads,

1158
01:06:41.960 --> 01:06:45.640
it'd be like your competitors, right? Like people are selling merchant services.

1159
01:06:45.640 --> 01:06:49.760
And then we literally just scroll through the feed and we would look for ads

1160
01:06:50.080 --> 01:06:54.200
that were outliers. Like they were like, wow, this ad has thousands of comments,

1161
01:06:54.200 --> 01:06:58.440
thousands of shares. Like we'd look for these ads that weren't just like crickets

1162
01:06:58.440 --> 01:07:00.640
in the comments. They were like engagement.

1163
01:07:00.640 --> 01:07:04.320
And that's how we know an ad has been running a long time when it has like hundreds,

1164
01:07:04.320 --> 01:07:07.240
if not thousands of comments, that ad's been running a while.

1165
01:07:07.240 --> 01:07:10.480
Like that company spent a lot of money on it, which means that ad is working, right?

1166
01:07:10.480 --> 01:07:13.840
And then we'd take those ad ideas and we would take them to AI and we'd make

1167
01:07:13.840 --> 01:07:17.200
our own versions of that ad basically, like not copying exactly.

1168
01:07:17.200 --> 01:07:21.280
We're getting inspiration from the hooks and the content and the style.

1169
01:07:21.280 --> 01:07:26.240
And then we'd have a winning ad really fast because like it's based on previous data,

1170
01:07:26.240 --> 01:07:29.920
right? But I found a new way to do this a little faster.

1171
01:07:29.920 --> 01:07:34.120
So you guys are going to like this. So, um, and why I'm showing you this,

1172
01:07:34.120 --> 01:07:37.040
is any process a human can do an AI agent could do.

1173
01:07:37.040 --> 01:07:41.440
So I'm probably in Chelsea's account because like I said, we run ads from her account.

1174
01:07:41.440 --> 01:07:45.520
But literally I found yesterday that you can actually do this

1175
01:07:46.200 --> 01:07:51.400
through searching right here in the search bar. So let me do merchant services, right?

1176
01:07:51.400 --> 01:07:55.000
You can search in the search bar. Now it's going to show you anything your friends have

1177
01:07:55.000 --> 01:07:59.320
posted. Okay. So I don't think she's friends with this person, but it's like kind of related.

1178
01:07:59.320 --> 01:08:04.680
But if I just scroll down right here, look at this and add. Okay. Now this is not related.

1179
01:08:04.680 --> 01:08:09.480
Okay. But let me keep scrolling down. Okay. We're looking for ads. We're looking for ads.

1180
01:08:09.480 --> 01:08:12.840
See this ad. Okay. What is this? Porch Pirates, still the package,

1181
01:08:12.840 --> 01:08:17.000
your customer files to charge back customer. So this is like a charge back thing. Okay.

1182
01:08:17.000 --> 01:08:19.800
About winning chargebacks. We're getting closer to merchant services.

1183
01:08:19.800 --> 01:08:24.520
Right. You keep scrolling, keep scrolling, looking for ads, looking for ads.

1184
01:08:24.520 --> 01:08:30.359
Okay. It takes a second to load. Here's an ad. But what, when I'm looking at these ads,

1185
01:08:30.359 --> 01:08:35.000
I barely even look at them. I just look at the engagement. You see 29 zero comments,

1186
01:08:35.000 --> 01:08:42.600
three shares, right? Um, not a lot of engagement, not a lot of engagement, not a lot of engagement.

1187
01:08:42.600 --> 01:08:46.600
I'm looking for something that's like popping, right? And it takes a little bit of scrolling,

1188
01:08:46.600 --> 01:08:51.000
especially in a niche service like this. Sometimes you don't even find people running ads, you know.

1189
01:08:51.000 --> 01:08:57.560
But what is this? Okay. So, okay. So this is not an ad. Okay. But he does have 26 comments

1190
01:08:57.560 --> 01:09:03.399
and 35 shares. Okay. Been working on this for a while. I've officially launched this thing.

1191
01:09:03.399 --> 01:09:08.120
No way a hundred numbers. No getting passes on you barely understand. No contracts, no fees,

1192
01:09:08.120 --> 01:09:12.279
free equipment. I've always enjoyed helping people if you own a business by a lot. So he's

1193
01:09:12.279 --> 01:09:15.000
posting this. He's probably getting a lot of engagement because he's like, it's a new business,

1194
01:09:15.000 --> 01:09:19.319
and his friends are just cheering him on. But like, honestly, it's pretty good copy, you know,

1195
01:09:19.319 --> 01:09:24.279
like for your guys is for an ad for you guys, right? So I will just like screenshot that, you

1196
01:09:24.279 --> 01:09:29.160
know, like this. I like it. And he's got his equipment. He's holding the equipment. I always

1197
01:09:29.160 --> 01:09:33.240
will even hit the little three dots and I'll save it, you know, to a collection, you know,

1198
01:09:33.240 --> 01:09:38.120
that I'm like researching. And this is how we get ideas for ads. You know, we're just literally

1199
01:09:38.120 --> 01:09:42.439
looking for stuff that has a lot of engagement or scrolling or seeing what's out there. Like,

1200
01:09:42.439 --> 01:09:48.840
this is obviously chat TPT generated, you know. Oh, look at this. Except cards easily,

1201
01:09:48.840 --> 01:09:55.320
looking for merchant services, 28 comments, 19 shares, 244 likes. Again, I'm looking for outliers.

1202
01:09:55.320 --> 01:09:59.240
It doesn't need to be thousands of comments. But like, so far, this is an outlier based on what

1203
01:10:01.860 --> 01:10:03.120
So this one is pretty good.

1204
01:10:03.120 --> 01:10:05.260
And you could just literally take this.

1205
01:10:05.260 --> 01:10:06.900
That's a great little graphic.

1206
01:10:06.900 --> 01:10:09.140
Take it to AI and make your own version.

1207
01:10:09.140 --> 01:10:11.820
They got a nice hook at the top, right?

1208
01:10:11.820 --> 01:10:13.460
And hey, compare, get a free quote now.

1209
01:10:13.460 --> 01:10:14.460
It's super simple.

1210
01:10:14.460 --> 01:10:17.900
So anyways, I'm showing you that process

1211
01:10:17.900 --> 01:10:20.580
because you could build an AI agent that does that.

1212
01:10:20.580 --> 01:10:21.620
Literally what I just did.

1213
01:10:21.620 --> 01:10:25.220
So hey, look through the Facebook search.

1214
01:10:25.220 --> 01:10:30.820
Right, go scroll, look for ads that have these type of metrics.

1215
01:10:30.820 --> 01:10:34.220
When you find them, copy the copy to this document,

1216
01:10:34.220 --> 01:10:35.900
screenshot it, right?

1217
01:10:35.900 --> 01:10:37.180
So that when I go to make ads,

1218
01:10:37.180 --> 01:10:39.260
I have a bunch of ideas in there, you know.

1219
01:10:39.260 --> 01:10:42.460
Yeah, does that make sense?

1220
01:10:42.460 --> 01:10:44.020
So if there's a process and you could do it,

1221
01:10:44.020 --> 01:10:46.460
a human could do it, you could probably have an AI do it.

1222
01:10:46.460 --> 01:10:48.180
There are some limitations.

1223
01:10:48.180 --> 01:10:51.220
Some nice Facebook will block like AI agents

1224
01:10:51.220 --> 01:10:53.860
from just scrolling forever, you know.

1225
01:10:53.860 --> 01:10:55.140
So there are some limitations,

1226
01:10:55.140 --> 01:10:57.340
but if it can be done on a computer like that

1227
01:10:57.340 --> 01:11:00.620
and you could just describe the process, like I just did,

1228
01:11:00.620 --> 01:11:03.380
you can probably have an AI agent do it on a sequel,

1229
01:11:03.380 --> 01:11:07.820
like on a schedule, you know, and it helps you improve.

1230
01:11:07.820 --> 01:11:08.660
But that was the thing.

1231
01:11:08.660 --> 01:11:09.500
I just found that yesterday

1232
01:11:09.500 --> 01:11:10.780
because we used to have to do all this whole train

1233
01:11:10.780 --> 01:11:12.620
the algorithm, like literally you can just search it

1234
01:11:12.620 --> 01:11:14.860
and scroll, I didn't know that.

1235
01:11:14.860 --> 01:11:17.860
And if you wanna really train the algorithm after that,

1236
01:11:17.860 --> 01:11:19.900
what I would do is I would go click the,

1237
01:11:19.900 --> 01:11:23.340
so anyone who is, like this is for sure a competitor.

1238
01:11:23.340 --> 01:11:25.740
I would click this, I would opt into their thing,

1239
01:11:25.740 --> 01:11:27.860
I'd start clicking around on their website.

1240
01:11:27.860 --> 01:11:29.700
I'd be like, I'm a buyer, you know,

1241
01:11:29.700 --> 01:11:32.860
like I'm telling Facebook and then I'd go back to Facebook

1242
01:11:32.860 --> 01:11:34.460
and I'd start seeing more and more ads

1243
01:11:34.460 --> 01:11:36.860
for merchant services, you know, like if I scroll down,

1244
01:11:36.860 --> 01:11:38.940
I'm probably gonna see merchant services ads now,

1245
01:11:38.940 --> 01:11:40.060
you know what I mean?

1246
01:11:40.060 --> 01:11:43.220
So that'd be another way to train is once you find one,

1247
01:11:43.220 --> 01:11:45.860
save them, like them, click on them.

1248
01:11:45.860 --> 01:11:46.980
And then before you know it,

1249
01:11:46.980 --> 01:11:49.220
like your whole feed will be filled with ideas,

1250
01:11:49.220 --> 01:11:51.820
of ad ideas, social media ideas,

1251
01:11:51.820 --> 01:11:55.180
'cause you've trained the algorithm, cool.

1252
01:11:55.180 --> 01:11:58.100
Okay, anyone else wanna process,

1253
01:11:58.100 --> 01:11:59.860
where do you wanna put a self-improving agent?

1254
01:11:59.860 --> 01:12:04.420
So Lily's gonna do it, what did you say, like?

1255
01:12:04.420 --> 01:12:06.340
Oh, social media, social media.

1256
01:12:06.340 --> 01:12:09.380
Jake and Tanya, possibly on ad creation or creative

1257
01:12:09.380 --> 01:12:10.800
or coming up with ideas.

1258
01:12:10.800 --> 01:12:14.500
Dane, possibly on Facebook ads,

1259
01:12:14.500 --> 01:12:16.300
anyone else wanna jump in?

1260
01:12:16.300 --> 01:12:17.660
If not, I'll show you guys the skill,

1261
01:12:17.660 --> 01:12:19.260
we'll start building some stuff.

1262
01:12:19.260 --> 01:12:21.300
All good?

1263
01:12:21.300 --> 01:12:24.140
I'd like to do it on emails.

1264
01:12:24.140 --> 01:12:25.460
Emails, okay, cool.

1265
01:12:25.460 --> 01:12:26.300
Yeah, even this campaign.

1266
01:12:26.300 --> 01:12:28.100
Like this launch, the launch emails?

1267
01:12:28.100 --> 01:12:29.460
Yeah, yeah.

1268
01:12:29.460 --> 01:12:30.300
Yeah, definitely.

1269
01:12:30.300 --> 01:12:31.620
And the cool thing with a launch,

1270
01:12:31.620 --> 01:12:33.580
like especially if you have time, right?

1271
01:12:33.580 --> 01:12:35.420
You can audit it mid launch.

1272
01:12:35.420 --> 01:12:38.420
Like you could schedule all the emails today or tomorrow

1273
01:12:38.420 --> 01:12:40.220
and like kind of, but then you can watch them

1274
01:12:40.220 --> 01:12:41.500
and you can pivot halfway through.

1275
01:12:41.500 --> 01:12:46.140
If it's not performing, just show AI the stats, you know,

1276
01:12:46.140 --> 01:12:49.860
like in that little campaign window, right?

1277
01:12:49.860 --> 01:12:51.500
When you start sending those emails,

1278
01:12:51.500 --> 01:12:54.380
you'll see the stats right there of like what's happening.

1279
01:12:54.380 --> 01:12:58.780
So if you go to marketing, emails,

1280
01:12:58.780 --> 01:13:01.540
you can see up here, there's like stats delivered,

1281
01:13:01.540 --> 01:13:03.220
open, clicked.

1282
01:13:03.220 --> 01:13:05.820
And then you can even click into those campaigns,

1283
01:13:05.820 --> 01:13:09.020
go deeper and see what's happening in them, right?

1284
01:13:09.020 --> 01:13:11.460
So click on this flash sale campaign, right?

1285
01:13:11.460 --> 01:13:15.860
You can see like delivered 6,000, 5% open, 5% click.

1286
01:13:15.860 --> 01:13:18.980
This is just like some template or something like that.

1287
01:13:18.980 --> 01:13:20.740
But you could share that with AI and be like,

1288
01:13:20.740 --> 01:13:23.220
"Hey, this email did really well."

1289
01:13:23.220 --> 01:13:24.620
Or like you just say, "Here's the stats."

1290
01:13:24.620 --> 01:13:26.300
You know what to tell it 'cause you might not know

1291
01:13:26.300 --> 01:13:27.420
if this is good or not.

1292
01:13:27.420 --> 01:13:29.900
So just say, "Here's my stats, is this good?

1293
01:13:29.900 --> 01:13:32.060
"What would you improve for my last three emails?"

1294
01:13:32.060 --> 01:13:34.460
And you could like pivot those last three emails.

1295
01:13:34.460 --> 01:13:36.180
If it's not going well, if it is going well,

1296
01:13:36.180 --> 01:13:39.140
you can keep doing what's working.

1297
01:13:39.140 --> 01:13:42.020
And then if you run this launch again,

1298
01:13:42.020 --> 01:13:45.020
maybe like this new product, there's a big launch,

1299
01:13:45.020 --> 01:13:47.700
but then maybe Black Friday's coming up, right?

1300
01:13:47.700 --> 01:13:50.020
You could kind of, for Black Friday,

1301
01:13:50.020 --> 01:13:51.540
use this self-improving agent to go,

1302
01:13:51.540 --> 01:13:52.860
"Hey, based on what we learned last time,

1303
01:13:52.860 --> 01:13:55.620
"help me rewrite the sequence for Black Friday

1304
01:13:55.620 --> 01:13:58.460
"and make it better based on what we learned."

1305
01:13:58.460 --> 01:14:01.100
You know, and then every time you do like a launch sequence,

1306
01:14:01.100 --> 01:14:02.860
it's getting better and better and better.

1307
01:14:02.860 --> 01:14:05.300
So I think that's great, that's great for you.

1308
01:14:05.300 --> 01:14:06.140
Cool.

1309
01:14:06.140 --> 01:14:08.100
All right.

1310
01:14:08.100 --> 01:14:12.580
Awesome.

1311
01:14:12.580 --> 01:14:14.700
I'm just getting distracted by the chat.

1312
01:14:14.700 --> 01:14:17.260
Jake and Tonya are not driving right now,

1313
01:14:17.260 --> 01:14:19.860
they're just, the car's just driving itself.

1314
01:14:19.860 --> 01:14:22.540
Let's go.

1315
01:14:22.540 --> 01:14:25.260
You guys are really going all in on AI now, you know?

1316
01:14:25.260 --> 01:14:30.300
Just, that's amazing, I love it.

1317
01:14:30.300 --> 01:14:34.060
I rented a test one time, it's a little scary.

1318
01:14:34.060 --> 01:14:35.900
You're the first time, you're like hit a corner

1319
01:14:35.900 --> 01:14:37.180
and you're like, "Are we gonna make it?"

1320
01:14:37.180 --> 01:14:38.100
I don't know, you know?

1321
01:14:38.100 --> 01:14:42.340
Like, it takes, you gotta build some trust over time.

1322
01:14:42.340 --> 01:14:44.100
And then you're like, "Okay."

1323
01:14:44.100 --> 01:14:46.100
All right, let's do it.

1324
01:14:46.100 --> 01:14:48.820
So we're gonna go over to this page here.

1325
01:14:48.820 --> 01:14:50.220
Again, I'll put it in the chat

1326
01:14:50.220 --> 01:14:52.900
and there's a little bit of an interactive section.

1327
01:14:52.900 --> 01:14:55.740
So go scroll down if you can to,

1328
01:14:55.740 --> 01:14:58.980
you can type in here, what you just told me.

1329
01:14:58.980 --> 01:15:00.020
It doesn't save your answers,

1330
01:15:02.280 --> 01:15:03.880
And then right here, we're going to--

1331
01:15:03.880 --> 01:15:05.520
To clear that idea.

1332
01:15:05.520 --> 01:15:06.020
Yeah.

1333
01:15:06.020 --> 01:15:08.720
Sorry to cut you off.

1334
01:15:08.720 --> 01:15:12.460
It did save my answers from the last time,

1335
01:15:12.460 --> 01:15:13.840
from the previous time I did.

1336
01:15:13.840 --> 01:15:14.360
Like it's just--

1337
01:15:14.360 --> 01:15:14.720
Oh, really?

1338
01:15:14.720 --> 01:15:15.220
Wow.

1339
01:15:15.220 --> 01:15:16.040
That's cool.

1340
01:15:16.040 --> 01:15:18.080
So it might actually save.

1341
01:15:18.080 --> 01:15:20.600
I guess if you accept our cookies, maybe it'll save it.

1342
01:15:20.600 --> 01:15:21.320
I don't know.

1343
01:15:21.320 --> 01:15:23.480
I didn't tell it to do that, so that's cool.

1344
01:15:23.480 --> 01:15:26.280
So yeah, it will save your work here, I guess.

1345
01:15:26.280 --> 01:15:28.960
But basically, we want to score your idea.

1346
01:15:28.960 --> 01:15:31.800
So basically, I would say email sequences, right?

1347
01:15:31.800 --> 01:15:33.480
You put your idea here, and then we're

1348
01:15:33.480 --> 01:15:35.040
going to score it against these things,

1349
01:15:35.040 --> 01:15:36.920
just to make sure it's the best use of your time

1350
01:15:36.920 --> 01:15:37.720
to build an agent here.

1351
01:15:37.720 --> 01:15:39.080
Because we don't want to give you busy work,

1352
01:15:39.080 --> 01:15:41.360
we want to give you something that's actually going to--

1353
01:15:41.360 --> 01:15:43.920
it's going to move the needle for the business, right?

1354
01:15:43.920 --> 01:15:46.240
So hey, do I do this 10 times a month, right?

1355
01:15:46.240 --> 01:15:47.360
Yes or no?

1356
01:15:47.360 --> 01:15:49.120
Can I attach a number to the result?

1357
01:15:49.120 --> 01:15:51.000
If this thing gets improved, does it

1358
01:15:51.000 --> 01:15:55.440
move the needle for me, yes or no, right?

1359
01:15:55.440 --> 01:15:56.480
Inconsistency.

1360
01:15:56.480 --> 01:16:00.840
When I look at this thing, do the results kind of vary, right?

1361
01:16:00.840 --> 01:16:01.720
And I don't know why.

1362
01:16:01.720 --> 01:16:03.400
That was kind of like my webinars, right?

1363
01:16:03.400 --> 01:16:04.840
It was like, sometimes they do well,

1364
01:16:04.840 --> 01:16:05.720
sometimes they don't.

1365
01:16:05.720 --> 01:16:09.400
That's why I went to AI to go help me see what I'm not seeing.

1366
01:16:09.400 --> 01:16:12.120
Because I thought I was doing my best every webinar.

1367
01:16:12.120 --> 01:16:13.960
Of course, I always do your best.

1368
01:16:13.960 --> 01:16:15.680
But I'm like, there were some things,

1369
01:16:15.680 --> 01:16:18.240
like this little nuances that I was like, oh my gosh,

1370
01:16:18.240 --> 01:16:22.440
I didn't realize how I said that on that one was different.

1371
01:16:22.440 --> 01:16:25.120
And it actually really affected sales, you know?

1372
01:16:25.120 --> 01:16:29.200
So you answer these questions, right?

1373
01:16:29.200 --> 01:16:32.240
And if you get a three out of three, awesome, right?

1374
01:16:32.240 --> 01:16:34.720
If you get two out of three, I think it's still worth building.

1375
01:16:34.720 --> 01:16:36.680
If you get one out of three on this,

1376
01:16:36.680 --> 01:16:39.920
you probably might want to look at a different workflow, right?

1377
01:16:39.920 --> 01:16:41.640
Some of these like, like, Marsha, you might be like,

1378
01:16:41.640 --> 01:16:45.000
well, I don't send 10 email sequences a month yet.

1379
01:16:45.000 --> 01:16:46.240
But possibly you could.

1380
01:16:46.240 --> 01:16:49.160
I think this could be a great increase in your business.

1381
01:16:49.160 --> 01:16:50.880
If you did have consistent workflows

1382
01:16:50.880 --> 01:16:53.120
that you sent around, like, every holiday, you know?

1383
01:16:53.120 --> 01:16:54.440
It's like, every holiday.

1384
01:16:54.440 --> 01:16:56.000
It should be some sort of a little sequence,

1385
01:16:56.000 --> 01:16:58.600
even not a heavy sequence, like this big lunch,

1386
01:16:58.600 --> 01:17:02.560
but a three part sequence about some deal or something happening.

1387
01:17:02.560 --> 01:17:05.000
You'd probably significantly increase revenue and sales

1388
01:17:05.000 --> 01:17:07.360
just by emailing your people more, you know?

1389
01:17:07.360 --> 01:17:08.960
And so you could say, yeah, saying like,

1390
01:17:08.960 --> 01:17:11.560
hey, I want to do that more in the future, right?

1391
01:17:11.560 --> 01:17:14.920
Okay, so then we named our signal, we did that, okay?

1392
01:17:14.920 --> 01:17:16.800
Then we're going to choose how we're going to build this,

1393
01:17:16.800 --> 01:17:19.280
like I said, certain things.

1394
01:17:19.280 --> 01:17:20.920
Like Marsha, for years, I know you're asking,

1395
01:17:20.920 --> 01:17:22.360
could Sabi do this?

1396
01:17:22.360 --> 01:17:24.880
For the email analysis, I would say yes.

1397
01:17:24.880 --> 01:17:26.840
Sabi could do email analysis.

1398
01:17:26.840 --> 01:17:29.840
And I do think, oh, I have to check this.

1399
01:17:29.840 --> 01:17:31.240
We're right in the middle of getting

1400
01:17:31.240 --> 01:17:33.840
approved with high level with Sabi.

1401
01:17:33.840 --> 01:17:36.960
So for sure, you could take a screenshot of the stats

1402
01:17:36.960 --> 01:17:38.760
and send them to Sabi, right?

1403
01:17:38.760 --> 01:17:41.120
That'd be like the easy way to do it.

1404
01:17:41.120 --> 01:17:44.800
But in the future, we have a high level connection.

1405
01:17:44.800 --> 01:17:46.840
Sabi is getting upgraded right now.

1406
01:17:46.840 --> 01:17:49.600
And I think Sabi can pull the stats.

1407
01:17:49.600 --> 01:17:52.040
So you could just tell her, hey, every week,

1408
01:17:52.040 --> 01:17:54.600
look at any campaigns that I sent that week,

1409
01:17:54.600 --> 01:17:57.040
look at these metrics, look at the open rates,

1410
01:17:57.040 --> 01:17:59.360
the deliverability, the clicks.

1411
01:17:59.360 --> 01:18:02.080
Tell me like the best ones and the worst ones.

1412
01:18:02.080 --> 01:18:03.760
And then give me an analysis of why you think

1413
01:18:03.760 --> 01:18:06.480
the best ones work and how to improve my next else, right?

1414
01:18:06.480 --> 01:18:08.520
So you could set up a workflow like that.

1415
01:18:08.520 --> 01:18:10.840
And Sabi would be able to do that.

1416
01:18:10.840 --> 01:18:14.800
For more complex stuff, like definitely anything related

1417
01:18:14.800 --> 01:18:18.800
to meta ads, I would be using cloud or perplexity.

1418
01:18:18.800 --> 01:18:23.000
They have more robust connections to meta, Facebook,

1419
01:18:23.000 --> 01:18:24.280
all that stuff.

1420
01:18:24.280 --> 01:18:26.760
Sabi is working on it, but we just don't have a meta.

1421
01:18:26.760 --> 01:18:29.240
We have, I've seen ads manager in there.

1422
01:18:29.240 --> 01:18:31.040
It's just, it's not, it's not built yet.

1423
01:18:31.040 --> 01:18:34.360
So I want it, I want Sabi to have that, but she doesn't yet.

1424
01:18:34.360 --> 01:18:37.400
So if you're doing anything with ads manager or creative

1425
01:18:37.400 --> 01:18:40.120
or anything that needs like a computer

1426
01:18:40.120 --> 01:18:42.000
to like kind of do the thing, you know?

1427
01:18:42.000 --> 01:18:46.880
Like Sabi can do work like she can browse internet,

1428
01:18:46.880 --> 01:18:50.080
she can like see things, she can connect the tools.

1429
01:18:50.080 --> 01:18:53.600
But what Sabi cannot do is Sabi cannot spin up

1430
01:18:53.600 --> 01:18:57.120
a virtual computer and go like scroll Facebook for you.

1431
01:18:57.120 --> 01:18:58.200
You know what I mean?

1432
01:18:58.200 --> 01:19:03.040
So she may have a harder time like looking at your Instagram

1433
01:19:03.040 --> 01:19:04.280
and seeing the engagement.

1434
01:19:04.280 --> 01:19:05.120
You know what I mean?

1435
01:19:05.120 --> 01:19:07.520
Like I actually don't know, I haven't tested that.

1436
01:19:07.520 --> 01:19:11.680
But perplexing cloud can essentially spin up a computer

1437
01:19:11.680 --> 01:19:12.680
and act like a human.

1438
01:19:12.680 --> 01:19:15.640
Like it can like basically like take over your computer

1439
01:19:15.640 --> 01:19:18.920
and or have its own virtual computer environment

1440
01:19:18.920 --> 01:19:20.360
and start doing stuff.

1441
01:19:20.360 --> 01:19:23.360
I mean, I'm sure you guys have, you guys have probably seen this.

1442
01:19:23.360 --> 01:19:26.520
Maybe, maybe not, but like even chat GPT can do this

1443
01:19:26.520 --> 01:19:30.800
where if you switch it to like agent mode or something,

1444
01:19:30.800 --> 01:19:33.520
I forget even how it did, no work, I think it is.

1445
01:19:33.520 --> 01:19:37.160
It'll actually like spin up a little desktop

1446
01:19:37.160 --> 01:19:38.520
and you can see it like working on it.

1447
01:19:38.520 --> 01:19:40.400
You see it moving a mouse around.

1448
01:19:40.400 --> 01:19:43.680
So like chat GPT, cloud perplexity.

1449
01:19:43.680 --> 01:19:46.320
If you have a more complex thing that like I showed like this

1450
01:19:46.320 --> 01:19:47.680
where it's like, is a manual thing?

1451
01:19:47.680 --> 01:19:49.760
I gotta go search this, I gotta go scroll,

1452
01:19:49.760 --> 01:19:51.440
I gotta go like look for stuff.

1453
01:19:51.440 --> 01:19:53.560
That would be something that perplexing your cloud,

1454
01:19:53.560 --> 01:19:56.040
they're gonna shine brighter on.

1455
01:19:56.040 --> 01:19:57.920
So I'd recommend those too, okay?

1456
01:20:03.840 --> 01:20:06.800
so we choose one of these email sequences.

1457
01:20:06.800 --> 01:20:08.760
This is just a thing to go through again,

1458
01:20:08.760 --> 01:20:11.880
just to make sure we're working on the right thing, okay?

1459
01:20:11.880 --> 01:20:15.320
Once you work through those, it reveals, you know,

1460
01:20:15.320 --> 01:20:17.600
hey, this is the thing you should be doing, right?

1461
01:20:17.600 --> 01:20:20.160
We've already kind of worked through this workshop this.

1462
01:20:20.160 --> 01:20:23.120
If you guys wanna go through it, it'll give you your answer,

1463
01:20:23.120 --> 01:20:25.000
and I'll tell you like, hey, here's what we're building,

1464
01:20:25.000 --> 01:20:27.000
right, kind of a simple version.

1465
01:20:27.000 --> 01:20:30.200
And then from there, we have the skill for you.

1466
01:20:30.200 --> 01:20:33.880
So just like every other week, we have these skill files.

1467
01:20:33.880 --> 01:20:37.080
There's this whole folder full of these skill files, okay?

1468
01:20:37.080 --> 01:20:38.440
It looks like this.

1469
01:20:38.440 --> 01:20:40.920
And I know like if you're using SAP, you don't need these,

1470
01:20:40.920 --> 01:20:42.120
but like perplexing and cloud,

1471
01:20:42.120 --> 01:20:44.920
you're gonna need to like load in one of these skills.

1472
01:20:44.920 --> 01:20:49.920
And then this one is called self-improving agent,

1473
01:20:49.920 --> 01:20:51.800
a self-improving agents.

1474
01:20:51.800 --> 01:20:52.640
And it looks like this.

1475
01:20:52.640 --> 01:20:55.000
If you just highlight both and then download,

1476
01:20:55.000 --> 01:20:57.600
it'll download as a zip file, okay?

1477
01:20:57.600 --> 01:20:59.560
I'll give this link in the chat real quick.

1478
01:20:59.560 --> 01:21:01.560
Copy link.

1479
01:21:01.560 --> 01:21:06.040
So you go to that folder, you highlight both,

1480
01:21:06.040 --> 01:21:08.800
you download it as a zip file by side.

1481
01:21:08.800 --> 01:21:10.160
If you download both at the same time,

1482
01:21:10.160 --> 01:21:12.800
it basically always will download it as a zip.

1483
01:21:12.800 --> 01:21:16.960
That's basically just a compressed bundle of those files.

1484
01:21:16.960 --> 01:21:20.440
And then from there, in perplexity, okay,

1485
01:21:20.440 --> 01:21:24.240
then we go to perplexity or cloud, okay?

1486
01:21:24.240 --> 01:21:26.080
Go to either of these.

1487
01:21:26.080 --> 01:21:30.600
And then in the customize tab over here, customize, okay?

1488
01:21:30.600 --> 01:21:33.560
Perplexity has the same tab, customize.

1489
01:21:33.560 --> 01:21:37.400
There's a skills area on both of them, okay?

1490
01:21:37.400 --> 01:21:39.760
Skills, and then you just add it in.

1491
01:21:39.760 --> 01:21:42.160
So you just like upload a skill,

1492
01:21:42.160 --> 01:21:45.440
you find that little zip file

1493
01:21:45.440 --> 01:21:47.360
and you can just upload it as a zip file.

1494
01:21:47.360 --> 01:21:49.080
And it actually just puts it in there, right?

1495
01:21:49.080 --> 01:21:52.120
So I'll put it in perplexity and cloud,

1496
01:21:52.120 --> 01:21:57.120
where is it, create skill, upload to skills, boom, try.

1497
01:21:57.120 --> 01:21:59.160
There we go.

1498
01:21:59.160 --> 01:22:02.120
Once you do that, then that skill is essentially loaded

1499
01:22:02.120 --> 01:22:04.800
in perplexity, it's loaded in cloud.

1500
01:22:04.800 --> 01:22:06.320
And what this skill does,

1501
01:22:06.320 --> 01:22:07.600
if you ever wanna see what a skill does,

1502
01:22:07.600 --> 01:22:08.840
you just kind of read it, right?

1503
01:22:08.840 --> 01:22:09.800
You just read the skill.

1504
01:22:09.800 --> 01:22:11.640
Like I could go into that thing.

1505
01:22:11.640 --> 01:22:15.080
It's a big long text, but let me just save it

1506
01:22:15.080 --> 01:22:16.400
and I'll show you what it does, okay?

1507
01:22:16.400 --> 01:22:19.000
So here it is, right?

1508
01:22:19.000 --> 01:22:20.760
Literally just this skill we built

1509
01:22:20.760 --> 01:22:23.600
is like kind of like think of it like a coach in a box, right?

1510
01:22:23.600 --> 01:22:25.680
That whenever you wanna activate this,

1511
01:22:25.680 --> 01:22:27.200
it's gonna help you build this, okay?

1512
01:22:27.200 --> 01:22:28.800
So it has two modes.

1513
01:22:28.800 --> 01:22:30.320
It's got the choose your own adventure mode,

1514
01:22:30.320 --> 01:22:33.320
which means like, hey, you're gonna tell it.

1515
01:22:33.320 --> 01:22:36.080
Like some of these workflows you guys just talked about

1516
01:22:36.080 --> 01:22:38.040
are not already built into the skill,

1517
01:22:38.040 --> 01:22:39.160
but we knew that would happen

1518
01:22:39.160 --> 01:22:40.760
'cause every business is unique.

1519
01:22:40.760 --> 01:22:42.800
So basically it's gonna ask you some questions

1520
01:22:42.800 --> 01:22:45.720
and then it's going to like help you build that skill,

1521
01:22:45.720 --> 01:22:49.280
like a creative analysis skill, right?

1522
01:22:49.280 --> 01:22:54.040
Or a or some of the other ones we talked about,

1523
01:22:54.040 --> 01:22:59.040
like the social media engagement self improving loop, right?

1524
01:22:59.040 --> 01:23:00.840
So that's the choose your own adventure.

1525
01:23:00.840 --> 01:23:03.360
You're just gonna tell it, hey, I wanna build this, right?

1526
01:23:03.360 --> 01:23:04.920
If you're building any of these things

1527
01:23:04.920 --> 01:23:08.440
like cold outreach, webinars, email sequences, sales calls,

1528
01:23:08.440 --> 01:23:13.440
meta ads, actually this might be our outdated version.

1529
01:23:13.440 --> 01:23:15.240
Hold on, let me just take a look here

1530
01:23:15.240 --> 01:23:16.840
'cause I have one that has literally

1531
01:23:16.840 --> 01:23:17.920
all of these things in it.

1532
01:23:17.920 --> 01:23:20.760
Let me just make sure I have the right one.

1533
01:23:20.760 --> 01:23:22.160
Give me just a second guys

1534
01:23:22.160 --> 01:23:23.480
'cause there's definitely more in there,

1535
01:23:23.480 --> 01:23:26.040
but basically if it's one of the ones

1536
01:23:26.040 --> 01:23:27.600
that we've already mentioned on this page,

1537
01:23:27.600 --> 01:23:29.400
so that's this whole list here,

1538
01:23:29.400 --> 01:23:31.880
cold outreach, email sequences, sales calls,

1539
01:23:31.880 --> 01:23:34.400
ad copy, creative testing, webinars,

1540
01:23:34.400 --> 01:23:38.160
we have basically prebuilt these ones a little bit for you

1541
01:23:38.160 --> 01:23:39.160
and you could start with that

1542
01:23:39.160 --> 01:23:40.920
and then customize it from there.

1543
01:23:40.920 --> 01:23:42.120
So let me just double check

1544
01:23:42.120 --> 01:23:44.640
'cause I think either it's not showing me the right thing

1545
01:23:44.640 --> 01:23:46.960
or I didn't upload the most recent one.

1546
01:23:46.960 --> 01:23:48.400
So I can do that really quick.

1547
01:23:48.400 --> 01:23:49.240
Oh, wait, wait.

1548
01:23:49.240 --> 01:23:53.040
No, I think this is the whole thing.

1549
01:23:53.040 --> 01:23:53.880
Let me just double check.

1550
01:23:53.880 --> 01:23:55.800
I'm gonna check the file real quick.

1551
01:23:55.800 --> 01:23:59.520
Drive down the references.

1552
01:23:59.520 --> 01:24:01.480
No, this is it, this has everything.

1553
01:24:01.480 --> 01:24:03.840
Okay, you could tell because in the,

1554
01:24:03.840 --> 01:24:07.960
I'll show you guys how skill files work.

1555
01:24:07.960 --> 01:24:09.320
I know this is getting a little technical,

1556
01:24:09.320 --> 01:24:12.680
but in that zip folder, right?

1557
01:24:12.680 --> 01:24:14.440
Inside of there, there's a bunch of stuff, right?

1558
01:24:14.440 --> 01:24:16.360
So there's a main skill file,

1559
01:24:16.360 --> 01:24:19.880
which is kind of what I just read to you, right?

1560
01:24:19.880 --> 01:24:22.400
But inside of this references folder,

1561
01:24:22.400 --> 01:24:25.480
there are like many skill files for all of these things.

1562
01:24:25.480 --> 01:24:29.080
Meta ads, newsletters, sales calls,

1563
01:24:29.080 --> 01:24:31.320
blog posts, social media.

1564
01:24:31.320 --> 01:24:33.800
So for like Lily, you could start with the social media one.

1565
01:24:33.800 --> 01:24:37.520
For Dan, start with the meta ads one, right?

1566
01:24:37.520 --> 01:24:40.320
For Marsha, start with the email flow one.

1567
01:24:40.320 --> 01:24:42.400
Now you don't need to tell it this specifically,

1568
01:24:42.400 --> 01:24:45.560
just upload the whole skill, tell it you're doing email flows

1569
01:24:45.560 --> 01:24:48.480
or you're doing sales calls or meta ads or whatever.

1570
01:24:48.480 --> 01:24:50.400
And it's gonna kind of start going down that pathway

1571
01:24:50.400 --> 01:24:53.120
that we've already prebuilt for you, okay?

1572
01:24:53.120 --> 01:24:55.920
So the goal is that we've done a lot of the heavy lifting

1573
01:24:55.920 --> 01:24:57.680
in advance of you getting the skill.

1574
01:24:57.680 --> 01:24:59.000
So then when you start to implement it,

1575
01:25:02.680 --> 01:25:05.280
It's going to get you there faster than just doing it all on your own.

1576
01:25:05.280 --> 01:25:08.520
Does that make sense everyone? Yeah. Okay. Cool.

1577
01:25:08.520 --> 01:25:13.080
So once you have that skill installed in perplexity or cloud,

1578
01:25:13.080 --> 01:25:16.440
then you just got to start a chat with perplexity. Okay.

1579
01:25:16.440 --> 01:25:19.200
You just start a chat. So new chat. Okay.

1580
01:25:19.200 --> 01:25:25.280
And then you're going to say, um, right here, um,

1581
01:25:25.280 --> 01:25:27.560
hey, load the self-improving agent skill,

1582
01:25:27.560 --> 01:25:29.880
help me build a workflow, blah, blah, blah. Right.

1583
01:25:29.880 --> 01:25:32.520
So you're just going to tell it what you want. So I'm going to go to perplexity now.

1584
01:25:32.520 --> 01:25:35.400
I'm going to say load the self-improving agent skill,

1585
01:25:35.400 --> 01:25:40.240
help me build a, I don't know, I'm going to do the social media one,

1586
01:25:40.240 --> 01:25:45.280
social media analysis, uh, workflow

1587
01:25:45.280 --> 01:25:50.480
that looks at my social media posts, um,

1588
01:25:50.480 --> 01:25:57.160
grades them based on engagement and, um,

1589
01:25:58.160 --> 01:26:02.560
gives advice for future social media posts.

1590
01:26:02.560 --> 01:26:09.760
Perfect. Okay. If you're in perplexity, there's a bunch of different models, right?

1591
01:26:09.760 --> 01:26:12.440
Oh yeah. You glad you're telling me we used all our credits.

1592
01:26:12.440 --> 01:26:16.400
We got to buy more credits. Okay. Um, there's a bunch of different models.

1593
01:26:16.400 --> 01:26:19.840
They're right down here usually. Let me, let me just real quick and make sure my,

1594
01:26:19.840 --> 01:26:23.360
my card is on file and I'll get me, get me some credits.

1595
01:26:23.360 --> 01:26:25.360
I have negative 500 credits now.

1596
01:26:26.360 --> 01:26:31.080
I was doing a huge task in perplexity yesterday. So that's why, um,

1597
01:26:31.080 --> 01:26:36.280
let me just do this real quick. All right. We're good.

1598
01:26:36.280 --> 01:26:44.240
I did it. Let me refresh. Okay. Do you see down here in perplexity?

1599
01:26:44.240 --> 01:26:48.800
You can choose the model. Um, there's chat GPT. There's Claude.

1600
01:26:48.800 --> 01:26:53.000
They're all great. The best ones are definitely Astra and Fable,

1601
01:26:53.000 --> 01:26:56.080
but they use a lot of credits for something like this.

1602
01:26:56.080 --> 01:26:59.840
I think honestly you probably could get it with opus or soul.

1603
01:26:59.840 --> 01:27:01.640
So think of like one down from the top.

1604
01:27:01.640 --> 01:27:05.440
The top is the most expensive. It's like driving the Lamborghini. Um,

1605
01:27:05.440 --> 01:27:08.080
if you want to make your credit stretch a little further,

1606
01:27:08.080 --> 01:27:13.000
or I just go down one model from the top. If you're on Claude, okay.

1607
01:27:13.000 --> 01:27:16.000
If you're on Claude, okay. Let me go new chat here on Claude.

1608
01:27:16.000 --> 01:27:21.320
You can see that little selector right here. Fable 5.1 just came out.

1609
01:27:21.320 --> 01:27:24.600
It is, it's, it's amazing for these big complex things,

1610
01:27:24.600 --> 01:27:26.680
but it does burn a lot of credits as well.

1611
01:27:26.680 --> 01:27:29.040
But if you're paying the Claude subscription, you know,

1612
01:27:29.040 --> 01:27:33.720
you can kind of see your usage and stuff and for really big complex tasks.

1613
01:27:33.720 --> 01:27:37.680
Sometimes I will use Fable because it's just like it's going to be really good.

1614
01:27:37.680 --> 01:27:42.840
It's going to be super, super smart. Um, and, uh, but it does use more credit.

1615
01:27:42.840 --> 01:27:47.120
So I kind of just based it on the task I'm building, um, for something like this.

1616
01:27:47.120 --> 01:27:50.320
Um, I think you probably could get away, get away with opus.

1617
01:27:50.320 --> 01:27:54.800
I mean, any of these, you know, um, I use opus for a lot of stuff.

1618
01:27:54.800 --> 01:27:57.760
Does that make sense? Yeah. Okay. Cool.

1619
01:27:57.760 --> 01:28:00.640
So when you kick off this scale, which you guys can do now,

1620
01:28:00.640 --> 01:28:04.240
if you want to start working on this, um, this is one, again, like I said,

1621
01:28:04.240 --> 01:28:07.040
I'm going to give you the foundation of the thinking and then give you the homework

1622
01:28:07.040 --> 01:28:09.440
of like really try to go build something. Right.

1623
01:28:09.440 --> 01:28:12.440
It's going to just ask you questions like, what does it need to get this

1624
01:28:12.440 --> 01:28:16.840
skilled on for social media? It needs, you know, uh, the account.

1625
01:28:16.840 --> 01:28:21.520
Okay. So I'll just do Meet Sabi for this example, which is a new Instagram

1626
01:28:21.520 --> 01:28:23.960
account that has basically no engagement.

1627
01:28:23.960 --> 01:28:27.120
It's going to be like, you have no posts and no engagement. Okay.

1628
01:28:27.120 --> 01:28:29.120
Um, but let's start there, right?

1629
01:28:29.120 --> 01:28:31.800
And it's just going to keep asking you questions to help build this skill.

1630
01:28:31.800 --> 01:28:34.160
You can see over on the right, it's kind of doing research.

1631
01:28:34.160 --> 01:28:39.640
It's building memories. It's got my skill going and it's just going to keep asking

1632
01:28:39.640 --> 01:28:44.480
me questions to say what I need, you know, and then you just customize it from there.

1633
01:28:44.480 --> 01:28:49.040
Right. So if you want, let's say, Lilly, you want like a custom dashboard, right?

1634
01:28:49.040 --> 01:28:50.800
That's like, Hey, I want a dashboard.

1635
01:28:50.800 --> 01:28:55.360
I can give it to my intern that she could log in and see like what are my best top posts,

1636
01:28:55.360 --> 01:28:59.360
what hooks are strongest, what was the best posted last week?

1637
01:28:59.360 --> 01:29:03.040
And she could use that dashboard to create more content and plan content.

1638
01:29:03.040 --> 01:29:06.560
You can literally build that in cloth or perplexity, right?

1639
01:29:06.560 --> 01:29:10.800
Dane, for Facebook ads, you could probably, like I said, build a interface.

1640
01:29:10.800 --> 01:29:15.200
That's like just like that software, you know, inside of one of these tools.

1641
01:29:15.200 --> 01:29:16.240
Start with one feature.

1642
01:29:16.240 --> 01:29:17.680
Don't try to build every feature.

1643
01:29:17.680 --> 01:29:23.800
Um, Marsha, for you, you know, if you're just using Sabi, like just text, text

1644
01:29:23.800 --> 01:29:27.920
Sabi, the emails, how they're going, get tips for the next email, make small tweaks,

1645
01:29:27.920 --> 01:29:30.560
right? And then in the future, when we have the high level connection,

1646
01:29:30.560 --> 01:29:33.160
you're doing this more frequently, then maybe put it on a schedule.

1647
01:29:33.160 --> 01:29:36.800
It's like, Hey, every month, look at the emails from the last month, grade them,

1648
01:29:36.800 --> 01:29:42.320
come up with analysis and give and then update my like, how I write emails, uh,

1649
01:29:42.320 --> 01:29:45.360
SOP, you know, SOP is a standard operating procedure.

1650
01:29:45.360 --> 01:29:50.400
Like for me, um, we have this document called tried and true marketing principles,

1651
01:29:50.400 --> 01:29:53.040
right? And it's a document that I give to my team.

1652
01:29:53.040 --> 01:29:54.080
I give to AI.

1653
01:29:54.080 --> 01:29:57.280
So when we're doing stuff, it's like, these are things we always do in marketing.

1654
01:29:57.280 --> 01:30:00.000
You know, like these are things we know work from history.

1655
01:30:04.720 --> 01:30:10.080
this thing from this, this test we did, that this performs better than that. Right. And so it kind

1656
01:30:10.080 --> 01:30:15.360
of becomes this like Bible for marketing whenever I'm doing marketing myself, my team is doing

1657
01:30:15.360 --> 01:30:19.280
marketing, or we have AI coming up with marketing ideas, we'll give it this marketing tried and true

1658
01:30:19.280 --> 01:30:23.440
principles document. So you could kind of create something like that, Marcia over time with Sabi,

1659
01:30:23.440 --> 01:30:29.200
just be like, Hey, update my email, like how I write awesome emails guide, you know, and it's just

1660
01:30:29.200 --> 01:30:33.440
like constantly updating the guide. And then you're using Sabi to write emails, but Sabi's

1661
01:30:33.440 --> 01:30:37.120
referencing the guide, does that make sense? So we're creating this loop that's just constantly

1662
01:30:37.120 --> 01:30:47.280
getting better. Cool. All right. Let me go to the page here. Okay, so you got the skill in

1663
01:30:47.280 --> 01:30:52.560
perplexity, Claude, this is how you do it. But goal is not trying to be perfect on day one and

1664
01:30:52.560 --> 01:30:57.840
not trying to do everything. I would definitely recommend having one self improving loop as your

1665
01:30:57.840 --> 01:31:03.440
focus. And then once you build the skill in yourself of how to build these, you can build little

1666
01:31:03.440 --> 01:31:07.920
loops all over your business to just start making things better and better and better.

1667
01:31:07.920 --> 01:31:12.480
Some things, like I said, can just be fully done without you. Some things you might want to start

1668
01:31:12.480 --> 01:31:18.000
where it does half of it. It gives you feedback. And then you make the changes. Right. But these

1669
01:31:18.000 --> 01:31:22.560
are so powerful to build because they literally just do this concept that we've been doing for

1670
01:31:22.560 --> 01:31:27.440
years in business, which is just 1% better. How do we like make something a little bit better?

1671
01:31:27.760 --> 01:31:31.920
And better and better. It makes our business more profitable. It makes our business more

1672
01:31:31.920 --> 01:31:37.360
sustainable. It gives us more margin just by making these small tweaks over time. Right. So the goal

1673
01:31:37.360 --> 01:31:44.000
is to basically ship or produce like make one of these this week, right? Get version one of this

1674
01:31:44.000 --> 01:31:50.000
thing, right? Get version one of this thing and then try to run it. And then maybe on the next

1675
01:31:50.000 --> 01:31:55.680
session, we could check in if you guys get through this and have one running. Let's check in on it

1676
01:31:55.680 --> 01:32:00.640
next week because we're going to build one more in the finance realm for your business next week.

1677
01:32:00.640 --> 01:32:05.760
We're going to talk finances and building a basically an agent in your finance world

1678
01:32:05.760 --> 01:32:10.640
for your business. And so it'd be cool to check on how this went because if there's anything you

1679
01:32:10.640 --> 01:32:16.320
got stuck on, we'd love to we'd love to help you break through on that before we go build more of

1680
01:32:16.320 --> 01:32:22.800
these things. So yes, any questions I want to end the session by just kind of asking for questions.

1681
01:32:22.800 --> 01:32:26.720
What questions do you guys have? What thoughts are coming to mind? If you blocked more time for

1682
01:32:26.720 --> 01:32:30.560
the session, like to the top of the hour, I'd encourage you to just keep working on this topic.

1683
01:32:30.560 --> 01:32:34.240
Like go in perplexity, go in collage, start playing around with it, add into the questions,

1684
01:32:34.240 --> 01:32:39.760
try to build a self improving loop. If you got to go, no worries. But if anyone has any questions

1685
01:32:39.760 --> 01:32:44.400
happy to answer those before we wrap, do you guys feel like you caught the concept? That was

1686
01:32:44.400 --> 01:32:49.040
the big point of today is like self improving loop concept. You know how to build one,

1687
01:32:49.040 --> 01:32:51.840
you kind of get the concept of everyone, everyone feel like you're catching it,

1688
01:32:51.840 --> 01:33:00.320
seeing some nods, thumbs ups. Awesome. Any questions any any thoughts or just, you know,

1689
01:33:00.320 --> 01:33:05.520
bottlenecks you feel like you might hit this week that I could help with before we go?

1690
01:33:05.520 --> 01:33:11.040
All good.

1691
01:33:11.040 --> 01:33:16.560
I'm you guys are so silent. I think you're probably just chatting with Claude.

1692
01:33:18.480 --> 01:33:24.560
Our perplexity. Gabby said I needed credits. Yeah. I know you guys need credits too. So I got them.

1693
01:33:24.560 --> 01:33:28.640
We were all working in perplexity. So we all share credits our team. So we just burned through

1694
01:33:28.640 --> 01:33:33.920
them very quickly. Okay. Well, I'm going to give you guys the time back to keep the work on this

1695
01:33:33.920 --> 01:33:38.080
and try to get a self improving loop. This is such a cool thing to start building.

1696
01:33:38.080 --> 01:33:42.160
Because once you do, it's like a superpower, you can just put these little self improving loops

1697
01:33:42.160 --> 01:33:46.240
all around your business. And then you really, even if you're a solo operator, you feel like,

1698
01:33:46.240 --> 01:33:51.920
man, I got a team of agents really supporting me. And I'm just managing the agents. Now I'm working

1699
01:33:51.920 --> 01:33:55.280
through the agents. The agents are helping me find stuff that I wouldn't have found. They're

1700
01:33:55.280 --> 01:33:59.440
improving stuff that I wouldn't have improved. And it's not like you're handing over the thinking

1701
01:33:59.440 --> 01:34:04.400
completely to the agents, but you're starting to manage them and then give them feedback and get

1702
01:34:04.400 --> 01:34:08.960
better over time. So that's it for week five. We got two announcements from Gabby.

1703
01:34:10.160 --> 01:34:16.800
So let's hit those. Oh, Tonya, you got a quick question? Yeah, quick question is, are we able

1704
01:34:16.800 --> 01:34:24.400
to have an, I guess, an agent like money chat to just go through that knows how to respond

1705
01:34:24.400 --> 01:34:31.360
to the posts? Like, could you could you recreate many chat with AI? Is that what you're saying?

1706
01:34:31.360 --> 01:34:36.960
Yeah. Yeah. I have seen people do it. Yeah, I have seen people do it with perplexity or

1707
01:34:36.960 --> 01:34:45.520
Claude, where they're basically connecting those tools to Instagram and basically running kind of

1708
01:34:45.520 --> 01:34:50.480
a mini chat style process through that. I've seen some people actually connecting, I think,

1709
01:34:50.480 --> 01:34:55.200
too many chat as well, or something like rain flow that could see comments. You probably could

1710
01:34:55.200 --> 01:34:59.520
do it through rain flow as well. That's probably how I would do it for you guys, because you already

1711
01:35:05.800 --> 01:35:09.160
perplexity, because you guys use in perplexity, right, connect

1712
01:35:09.160 --> 01:35:10.440
perplexity to rain flow.

1713
01:35:10.440 --> 01:35:13.880
And then basically be like, Hey, watch the comments, you know, or

1714
01:35:13.880 --> 01:35:17.320
like you'd have a trigger and rainfall that like gets the first comment, right?

1715
01:35:17.320 --> 01:35:19.480
That's the thing that these agents can't do.

1716
01:35:19.480 --> 01:35:23.600
So just like that's, that's one thing these agents can't do is instant triggers, right?

1717
01:35:23.600 --> 01:35:27.600
So we can't say when this happens, immediately do this, like a lot of the

1718
01:35:27.600 --> 01:35:30.360
agents, like perplexity, Claude, Sabi, we don't have those.

1719
01:35:30.360 --> 01:35:34.040
All they have is schedules, but you don't want to say perplexity, check my

1720
01:35:34.040 --> 01:35:36.920
Instagram comments every minute of the hour, right?

1721
01:35:36.920 --> 01:35:41.800
So you'd want to set the trigger that an instant thing in rain flow, which is

1722
01:35:41.800 --> 01:35:42.800
in the workflow setting.

1723
01:35:42.800 --> 01:35:46.400
You can have it say when someone comes this word, immediately send them a

1724
01:35:46.400 --> 01:35:47.160
message, right?

1725
01:35:47.160 --> 01:35:48.960
So you can have that all happen in rain flow.

1726
01:35:48.960 --> 01:35:53.040
But then from there, you could have perplexity kind of take over and like

1727
01:35:53.040 --> 01:35:54.560
start having a conversation, right?

1728
01:35:54.560 --> 01:35:59.200
And like going back and forth and have an agent that's like taking that lead,

1729
01:35:59.200 --> 01:36:01.920
it has some questions, qualifying them and booking them on a calendar.

1730
01:36:01.920 --> 01:36:04.080
Um, and I have seen people do that.

1731
01:36:04.080 --> 01:36:07.440
I have not personally done that through perplexity or Claudia.

1732
01:36:07.440 --> 01:36:08.840
Um, but I have seen this.

1733
01:36:08.840 --> 01:36:09.720
I know it's possible.

1734
01:36:09.720 --> 01:36:11.040
Yeah.

1735
01:36:11.040 --> 01:36:12.960
Awesome.

1736
01:36:12.960 --> 01:36:13.360
Cool.

1737
01:36:13.360 --> 01:36:15.040
All right.

1738
01:36:15.040 --> 01:36:16.320
To announce us from Gabby.

1739
01:36:16.320 --> 01:36:18.360
Okay.

1740
01:36:18.360 --> 01:36:19.200
Two announcements.

1741
01:36:19.200 --> 01:36:21.880
First of all, guys, I want to apologize.

1742
01:36:21.920 --> 01:36:26.280
I don't know if I had sent out emails to you guys about our in person event

1743
01:36:26.280 --> 01:36:27.320
coming up in October.

1744
01:36:27.320 --> 01:36:28.480
I know we've mentioned it.

1745
01:36:28.480 --> 01:36:31.880
So it's not like brand new to you, but just going to look out for that.

1746
01:36:31.880 --> 01:36:33.320
You guys are invited.

1747
01:36:33.320 --> 01:36:37.960
If you remember that your registration is already included with your accelerator

1748
01:36:37.960 --> 01:36:38.600
investment.

1749
01:36:38.600 --> 01:36:43.560
So, um, we have a little bit of space available at the Airbnb.

1750
01:36:43.560 --> 01:36:46.080
Um, I know Jake and Tony are planning to be there.

1751
01:36:46.080 --> 01:36:48.640
So you'll also see all of us there.

1752
01:36:48.640 --> 01:36:50.840
So there's been an email coming to you about that.

1753
01:36:51.160 --> 01:36:57.240
And then secondly, just take 30 seconds as soon as you get off of the soon to do

1754
01:36:57.240 --> 01:36:58.960
the survey that pops up.

1755
01:36:58.960 --> 01:37:02.200
I know Lily and Marsha, you guys have been super great about doing it every week.

1756
01:37:02.200 --> 01:37:03.000
Thank you so much.

1757
01:37:03.000 --> 01:37:06.600
Just gives us a little bit of feedback to know how you guys are doing.

1758
01:37:06.600 --> 01:37:08.800
And then therefore, how are we doing?

1759
01:37:08.800 --> 01:37:13.040
Um, so I would super appreciate you guys just, um, looking out for that.

1760
01:37:13.040 --> 01:37:15.080
Um, and then that's all I have.

1761
01:37:15.080 --> 01:37:19.880
You're muted, Steven.

1762
01:37:19.880 --> 01:37:21.320
Oh, I said sweet.

1763
01:37:21.320 --> 01:37:25.760
We'll see you guys next week and maybe something in San Diego as well.

1764
01:37:25.760 --> 01:37:27.000
So yeah, thanks so much.

1765
01:37:27.000 --> 01:37:28.160
Thanks so much, Gabby.

1766
01:37:28.160 --> 01:37:30.520
And we'll see you guys next week.

1767
01:37:30.520 --> 01:37:31.160
All right.

1768
01:37:31.160 --> 01:37:31.880
Bye bye.

1769
01:37:31.880 --> 01:37:41.880
[BLANK_AUDIO]