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All right, hello, hello, how's it going everyone?

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Welcome, welcome.

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Hey, Gabby, what's up, let me, okay, you are already co-host.

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I just was able to get the text and stuff out, so hopefully people get that.

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Marcia, how's it going, how was your week?

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>> Going good, thank you.

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>> Awesome, Robert was in here.

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>> How about yours?

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>> You lost it.

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>> You having a good week?

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>> Having a good week, yeah, we're doing a challenge this week, so that's always fun.

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>> Good energy.

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>> I still get all your emails, yeah, I participated in one, but I still get all your emails.

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I saw you were a busy man.

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>> Yep, staying busy, so you got, think about 900 people in this one, so that's good.

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>> Pause.

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>> And decent crew, you know, you never know, you know, how's the show rate going to be?

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Are people going to come and show up?

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But most people are sticking it out strong, we're on day three, so that's good.

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>> Good deal, good deal.

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>> Any wins of the week you want to share from this last week?

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And so one of the mistakes I made was when I was taking care of my mom

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and my brother was I didn't stay engaged.

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Uh, and I should have, even though, you know, care, caregiving is, is difficult.

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I think I, you know, so it's lesson learned and I'm trying to share that with

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others, how you don't totally, you know, get disengaged.

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But, um, so we are team back together leaders and kind of the top, you know,

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they were top people in the positions, not leadership, but they are the top folks.

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So we all kind of got together and how well found out what everybody wanted,

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what their goals were.

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And, um, and then did a little strategy session on how we're going to receive from

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here, you know, with the new, the launch of the new product, et cetera.

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So, um, that was, that was a good win.

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Yeah.

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Cool.

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That's awesome.

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Thanks for asking.

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Yeah.

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Was that in person or virtual?

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It was, um, actually it was over the phone.

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Oh, it wasn't even, it wasn't even virtual.

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A conference call kind of thing.

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Yeah.

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It was, it was, but we still had some great ideas and, uh, and, um, so

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to find some things.

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So, uh, actually when we, when we started as a team, it was all over the, you know,

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it was only on the phone.

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Yeah.

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Yeah.

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Wow.

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And stuff at that time.

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So, um, back to our roots.

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But that's cool.

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That's cool.

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That's awesome.

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Yeah.

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Well, cool.

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I think today's session will be powerful for you, um, to work through.

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And you might be our only one on right now.

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I, I, Robert was on and then he, he dropped off.

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So I don't know what happened.

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And then we sent the text out and, um, I'm not seeing anyone else in the

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waiting room.

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So as long as you're going to be here the whole time, um, you have the next hour

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free hour or so.

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Yeah, I've said it.

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Work on something.

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Two hours aside because I didn't know how long.

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Yeah.

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It'll probably be an hour to hour and a half, uh, working session today.

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But you'll have something really done by the end and you'll get a little more

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personalized today because it will have less people in.

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And then if you're watching the replay in the future, um, it's still going to be

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really helpful to walk through this exercise.

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Um, and, um, this is something that's been, um, really helpful for me.

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Yeah, Gabby, what you could do, I see you in the chat, you could send them a

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message through, um, Saudi too.

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That's not as well.

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Dude, I'll just go in the Saudi search statements and have

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Saudi send them a message.

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Cause sometimes I do that, um, but yeah, this is pro, this process has been so

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helpful for me to go through to just really refine the messaging around our,

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our brands and how we're talking about it online.

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Because, you know, with these products, uh, even it's like, there's a million

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people online saying this and that.

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And how do you stand out in a, in a busy crowd and a loud crowd, especially

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online, like with, with these types of products, um, what hopefully we're

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working through today is going to help you do that.

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It's going to help you just kind of, you know, when someone has a hundred emails,

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yours comes through and it just shines louder than the other.

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So when they're scrolling social media and they see you talking about something,

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you know, like it's like, it's, it stops their scroll more than the other.

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So that's, that's really the goal.

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And, um, and we have a, a process to kind of walk through to do this.

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Let me, let me share my screen and then I'll, we can, we can jump into it.

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I'll kind of give you a quick overview of where we're going.

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And this is the first time we are taking like a group of live through this.

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So we'll see you timing wise.

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I think we can do it in an hour, um, but we will, we'll see.

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Um, this depends on how much time you need it for things.

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So what it, what, where we're going to kind of go, uh, just, you kind of know we're

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going, and I'll put this link in the chat is we're going to kind of work through

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this, this page together.

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I'll explain the framework and essentially there's going to be a lot of like just

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kind of like play some music, think type, you know, talk, whatever is easiest for

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you to essentially fill out some of these blanks.

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And then at the very end, um, it's going to ask a couple more questions.

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And then the ultimate output is going to actually be like a custom skill for you.

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And your AI agents.

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So, uh, this could be sobbing, clawed, perplexity, whatever.

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Basically, once you've finished this process, you just click here or download

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and essentially it gives you this like epic kind of like description of how we're

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going to talk about the products, the brand.

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What are some of these viral messaging frameworks that we're going to start to

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incorporate in emails, social media posts, things like that.

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And it's, it's again, just going to help all your communication, all your, uh,

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online kind of messaging go further because it has these, these things we've

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worked through to get it.

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We've worked shocked.

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Does that make sense?

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Kind of where we're going?

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So a little bit of workshop in filling in the blank.

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And then the ultimate output is going to be this kind of document that you

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posts. Here's my viral messaging framework. And it's going to help you

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come up with angles within that framework that are really going to shine.

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Does that make sense?

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Yeah, yeah, that sounds great. Awesome.

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I see Cindy join us. Hey, Cindy, good to see you.

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Now, Marsha, remind me, um, remind me the two products again, because there

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was, there's like a main one, and then there's this new one, the new one's

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like a coffee. Is that right?

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The new one is a coffee and it takes, it tastes really good compared to a lot

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of these coffees that you have out there nowadays. But, you know, there's,

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they help you in lots of different ways, but this really actually tastes good too.

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Okay. And, um, so that product, the, uh, GLP one, all natural GLP one

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plant-based GLP one. And then there's another product that particularly women

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need is cleansing. Cleansing. That actually is how the, the company started

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37 years ago was clean product. And so those are really the three, three major.

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Okay. Awesome. Cool. That's helpful for me to now going in. Um, for Dan, Cindy,

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you guys just came in today. We're going to be defining basically some viral

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messaging for your brand. Uh, like, what are we going to give to AI?

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Cause we're going to kind of start moving into like, if you guys kind of

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look at the, the wheel here, okay? So, um, we are kind of on week seven.

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This whole yellow section is really right here, expanding influence.

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We're going right here, viral messaging framework, research and planning agent,

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automated posting. So we're kind of building the foundation of this expand

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your influence section. And, uh, this whole workshop is going to be, uh, kind

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of talking to you guys, walking you guys through and having you kind of journaling

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or typing on this page answers to these questions.

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And I would love to workshop with this with you guys too to help you take these

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points in the next level. Um, because it's going to create the foundation for all

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our social media, viral messaging frameworks kind of that we're going to be

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using going ahead. So again, I'll put the link in the chat for you guys who came

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in late and all good. We're going to jump right in. Okay. So there's going to be

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a lot of like kind of just writing today. Um, doesn't have to be super long,

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your answers. We actually on this page, like, uh, I'm going to have you, oh, did

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it? Hold on. I got to push it live. Hold on. Hold on. I, I just put a feature on

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this page. Let me see if I can push it live real quick. I, I put an AI feature

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on here to essentially allow us, did it not go live? Oh, um,

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Oh, the expansion buttons. Okay. So I'm just telling the agent to update it.

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So basically it's supposed to, um, have these like little expansion buttons. So

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when you see these fields, oh, you know, it does down here. Uh, okay. I forgot. I

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just didn't do in the beginning section, but you see this little expand with AI

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button. Um, so when we're going to be filling these out like this, you can hit

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expand with AI and actually have it give you more language around that thing. So

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that way you can write as much as you want and then expand it and like we're

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going to ultimately kind of create this master problem when you'll be using for

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all of our AI content creation moving forward. Okay. So, uh, goals this week,

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we're going to create this viral messaging framework to help you really

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stand out in the crowd of just noise online. We're going to do some feedback

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on the things you're coming up with, because this does take like we're probably

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not going to nail it. You're probably not going to nail it. I'm not going to

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nail it. And, um, the mentor who walked me through this framework, um, uh, he

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told me this. He's like, you go, I just like kind of come up with something. And

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then you got to put some reps on it, put it out there in the world and see how

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it resonates with the audience. Right. And like, I, I created the first version

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of one and I've been doing reps on it. I'll say it during the challenge. I'll say

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it in my webinars. I'll say it on newsletters, like I'll kind of like hit

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elements of it. And there's some that are like hitting. I can just tell

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they're resonating with the audience. People are like not in their heads. Yeah,

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yeah. You know, but then there's some stuff. It's just like, eh, just this, I

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got to change it. So it's like, it's one of those things like, again, we're

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going to get it done. And you're going to refine this over time. Okay. So,

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but we can get you some feedback and some refinery today. Then, uh, step

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three is handing this framework to an agent. This could be sobby, perplexity,

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cloud, whatever agent you're using, you're going to have like a, like a,

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basically a guide to give that agent from here on out to start, uh, really

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leveling up your content. And then, um, the last part is just a strategy for

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content creation that I'm going to show you that is makes things really simple.

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So you don't have to be a full-time content creator. And this is going to

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create the foundation for what we're doing in the next handful of weeks.

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All right. So phase one is we're going to do the workshop phase two.

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We're going to talk about once we've done that workshop, how do we start

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multiplying your message? Um, and what I'm going to do here, let me stop

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music ready. But ultimately, where we're kind of going is

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something like this. Do you guys see my framework here? Is this

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what I just jotted out on a piece of paper? But essentially, it's

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these three kind of pillars that answer these three big questions.

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Why now? Why this and why us, right? Why now? Why this and why

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us? And I'll just I'll kind of talk through a couple examples.

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But essentially, what you're going to end with is three

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reasons why the market needs what you have right now, right? It

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could be like these cultural forces that are like, this is a

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trend. This is a thing happening. This is a thing people are

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asking about, you know, like, like I think for you, Marsha, it's

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like, we have this clean eating revolution, you know, like

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people are becoming more aware of seed oils and what they put in

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their bodies and and you know, even like stuff that happened in

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2020, you know, people were very hesitant to just go inject

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themselves with whatever, you know, but now everyone's jumping

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on this GOP one thing, not thinking anything of it, clean

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ingredients, all this stuff. And so this is why, you know, like,

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so again, I hit like basically a cultural trend, you see how I

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did that. And then that really easily leads to why this why my

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product now, that's why we created all natural GOP one

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alternative, right? So, and then you kind of pair that in with

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this last column here, which is why you this is where you start

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to integrate a little bit of your story, a little bit of your

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history. It could be like your experience, your history, like

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something that basically like when you put all three of these

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things together in a content framework, it just really makes

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you shine out as the only option like for someone who has this

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problem who's looking for this solution, who is looking for

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this type of person, it's like you're the one, right? That kind

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of stands out as what we call a category of one for them. And

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this framework, I didn't come up with this, I learned this from

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a guy named Ryan Levesse, Ryan Levesse wrote a book called the

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Ask Method, it was a bestseller. He recently wrote this book

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called Return to Real, which I forget the subtitle on this, but

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it's basically like something about human authenticity and the

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age of everything artificial, you know? So he's very big into

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like using AI, but also like we can't lose the human in it. And

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so we are going to use AI when it comes to content creation and

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getting your voice out in the world. But if we just tell AI

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to do stuff, it's you're just going to sound like AI generic

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slop, like you're just going to be in a sea of other people using

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AI and you're going to sound like everyone else. But if we add

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this little human element, just this workshop today to like put

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your unique stamp on this, your human brain on this, then we give

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that to AI, it's going to multiply the human side of you,

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that's going to really stand out. And and then he has a cool

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framework to have how to do this consistently, so that we're

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continuing to stand out from the ground, not just be one of many

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saying the same AI thing everyone's saying. Okay, so I just I

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show you mine because I won't talk you through my whole

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framework and everything. But if you've been through our

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challenge, you've probably heard me kind of do this whole

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spiel, you know, but the what this is going to give you if

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you guys walk through this, it's going to give you a map to say

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like, Hey, I need to create some content. You literally can just

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choose one of the things on here. Like I could do a whole

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piece on how tools are shifting from tools to teammates, right? I

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could do a whole piece on why parents are feeling a tug of

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war in their hearts, because they want to be more involved with

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their kids than ever. But they also have financial demands

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higher than ever. Right. So these are all these like cultural

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shifts, or I can do a whole piece on those, you know, whole

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like angle on the whole reel or newsletter. And I could choose

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anything on here, you know, and kind of go deep on that thing

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or I can combine them. All right, so I show this example, but

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we're going to start with yours now. Okay, so go to this page

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and we're going to start filling these out. Your answers when

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you fill them in here, they will save. Okay, so they will save.

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And so if you leave the page and come back, they should stay

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there. But ultimately, they're going to feed into a prompt a

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skill that we're going to download at the end. And then you

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guys let me know in the chat, because we're going to kind of

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like, we're gonna pace with you a little bit. So just let me know

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like done in the chat. If you're doing this with me, and like

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when you finished like a certain section. So let's hit this

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first section first, which is the easy stuff, right? So this is

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your brand, your creator name, this could be like your brand

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or your your, you know, if it's a personal brand, your personal

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brand name, who do you help? How do you help them? Or what do

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you do to help them? What offer do you want this messaging to

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support? Right? And then where should people go next? This is

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kind of like if there's a call to action of some sort, like,

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Hey, here's the website, right? Or here's the link or Hey, book

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a call or call us at this number or book us book your first

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session. So take a second. I'll again, I'll play some music. And

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we'll we'll get this section done. And then Marsha, you'll be my

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Just say done in the chat and and we'll keep going. Okay. I'll work on this alongside with you guys, okay

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I'm gonna go on mute because I'm gonna use my voice to text some of these things in here

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You

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Okay, how's it going? We kind of done with this section here almost?

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The easy stuff section. How's it going?

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Good.

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Yeah, I'm actually on step one. I'm sorry.

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But so I did that. Oh, you're down here already? Nice. Okay, so I'm sorry. Yeah. Oh, you're good. You're good. Okay. Let me, let me explain this one. It sounds like you got it, but basically the key with this one. So you got that easy stuff at the top.

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Now, for this next part, we're going to talk about what we call the new reality.

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This is like, what's something meaningful that's changed? And the key thing here is what's something recently, right? So, like, what's something in the last year, six months, that's like really shifted. Okay.

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Because you could say, oh, well, people want to be healthier, like, but that's kind of like, yeah, that's always been a thing. Right? But like, what's been something that's like really changed in culture that has like, it's like a market force, right?

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And I like to put the most obvious one kind of here that your audience is definitely like, when you say this, they're like, yeah, you know, like, oh my gosh, yeah.

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You know, and then these two are kind of like backup ones, but like, basically, what's meaningful that's changed in the marketplace in culture that they're likely to feel immediately.

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Okay. And then we're going to kind of lead to like a bigger conversation around, like, what's a, what's a deeper, bigger thing from there? But just think through, like, what are the big things happening in culture right now that are like trending that are like changes, right?

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Like, obvious changes or like basically new realities, right? We're living in this new reality right now. And so we're going to kind of name these. And if you want to create a creative name for them, that's fine too.

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You know, like the, I don't know, the clean eating revolution, you know, or, like, like Cindy, I'm thinking here is like, like, self cares, definitely a thing like, I know it's always been a thing I know people have always done spas and massages, but like, it definitely was like, it's like trending, like, but also like on the other side of that there's like mental health is also like off the charts.

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Like, you know, anxiety, all those things, like also like that's, that's a cultural thing that's higher than ever right now. So I'm thinking there's some of your brands, if you guys get stuck on these, let me know.

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Let's take a second, just kind of think through what are these big market forces, right? And then there's some follow up questions about like, what changed, right? That makes the old way obsolete and less effective.

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So this is kind of like in relation to like, you know, if there was a way that like people were doing things in the past.

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And it's like, okay, that was a thing. But like, it just now like, obsolete, you know, it's not

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effective. We've seen that is basically backwards. You need to fill the pyramid upside down, right?

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So what's an old way that maybe your people you serve were trying? That's like, it's no longer

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working. It's less effective. It's obsolete, right? And then this last one is like, what will you

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call this new reality or phenomenon? And feel free to chat with AI on these because

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sometimes it's helpful to comes like creative name. You know, for mine, just give an example,

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my three cultural forces were, hey, we're feeling overwhelmed and oversubscribed. There's so many

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AI tools coming out. Like, it's hard to keep up. And most people are feeling overwhelmed,

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and they have way too many subscriptions. We're overwhelmed and subscribed, right? This parent

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one is like, we're, you know, I already told you, like, wanting to provide, but also wanting to be

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more involved than ever. Like, there's just some stats you've even seen, like, dads are more present.

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Like, millennial dads are like, like, this generation is being like way more like, engage and present

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than future like past generations. And also, like, it's not like financial demands have gone away. So

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there's like this parent tug of war thing. And so I have these three things and I call my, like,

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all of this stuff, all this cultural stuff happening right now. I'm calling it the great

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compression, right? So it's kind of like, all these things are squeezing people,

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overwhelmed to this tug of war, and then like, kind of a technology shift, right? So I kind of

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have this bigger word for that whole thing. That's what this like last one is. It's basically like,

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what do you call this new reality? And it's kind of like, it's a catchy kind of term for this. And

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it might not come to you right away. So don't, don't worry about it. But try to fill these out as much

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as you can. And then I'll play some music again. We'll come back in just a sec.

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[Music]

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[Music]

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[Music]

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[Music]

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[Music]

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[Music]

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[Music]

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[Music]

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[Music]

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[Music]

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All right. We'll give it one more minute here.

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[Music]

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All right. Good job. Good job. Okay. Let's, let's, you guys want to process these a little bit,

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because this can be helpful to kind of get other people's eyes on. So if you want to ask about

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any of these, now's a great time to do it, where we go, what do you think about these? Like room,

399
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and we can all go, oh, yeah, for sure. That is like a, that is a thing right now, right? Or we can

400
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go, yeah, you know, that's kind of like, oh, like it's not as, it's not as crucial, like, or, or

401
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like prominent. The reason we're doing this is because this is the, this is the first pillar of

402
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of our viral content framework that's really going to make our.

403
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something that's already happening in culture, like we're hitting a trend, you

404
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know, I was talking to Laura Lynn and she has this PR service and like, you

405
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know, PR has been around forever, right? So it's less like on the surface, kind

406
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of less trending, right? But what's happening right now is AI is dominating

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search. People are asking AI, they're not Googling stuff. People are seeing Google

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clicks. Like if you were on the front page of Google and getting a bunch of

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traffic, they're seeing their traffic dropping. And they're like asking this

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question, like, how do I get AI to start recommending my business? Right? So

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it's a very congruent thing to PR, like what she does is helping businesses get

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more public relations and features and news. But it's hitting this trending

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thing. Right? So for Laura Lynn, I would have a market force that has to do

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with that. But I'd have a catchy name for it, basically, like the rise of like

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AI recommend or like like the shift from from Google to like whatever Gemini or

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like, you have some sort of name right for it that's catchy that like, here's a,

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here's this big force that's happening right now is like the invisible like, or

418
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like the, you know, the, like what is like the, the, I'm thinking of like, what's

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something that means like dwindling or draining? Like, I'm trying to think of

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00:31:29.800 --> 00:31:34.440
like, is like traffic is essentially going away, like from the old way, right?

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Like the old way was just Google and like having your website well ranked on

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Google, the new way is like people asking their agents. So it's something

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who's like catchy names, you might not come to catchy name right now. But that

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definitely is a market force, you know. So anyone want to throw out one of

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theirs that's like kind of related to their industry, you want to want to kind

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of get some feedback on before we move on.

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00:31:55.480 --> 00:32:03.720
Do you want us to read it or put it in the chat? Either way, yeah, you could

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read it or copy and paste it in if it's short, read it and then if it's a long

429
00:32:07.320 --> 00:32:16.360
foot in the chat, maybe that. So you want me to go? Sure. Yeah. Okay.

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00:32:16.360 --> 00:32:22.040
So mine is my audience already feels a change in their experience with weight

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loss using natural products for energy cleansing and detox. I see them looking

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beyond just losing weight to how they feel day to day, like wanting more

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energy and less sluggishness. They're paying more attention to natural products

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and how these might fit into their weight loss routine, even if they're

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still figuring out what actually works for them. Okay, okay, cool. Now, was that

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just under one of them? Or was that all three combined? You just read all three?

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That was just the first one, market force one.

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Because the maybe paste it in the chat, because you kind of hit two or three

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things in there, I feel like. And I tried to narrow it into one, you know,

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00:33:04.640 --> 00:33:08.040
that was, it was good. There was some good stuff in there around, there was a

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shift around health, right? And then there was something around like, things

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beyond health, right? Like the mental side of the things. So put in the chat,

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00:33:15.560 --> 00:33:18.960
we'll see when you break it up. So there's a change, there's a change in their

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experience with weight loss using natural products for energy. So I think

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there's probably something around natural, like, like the all natural movement,

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right? Or some sort, like clean, like, I do one of your market things is

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probably around something around all natural clean stuff. Because like, it's

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like, what do they call it when people become enlightened? Okay, so it's like,

449
00:33:43.320 --> 00:33:48.480
it's like, it's like the all natural enlightenment enlightenment, enlightenment.

450
00:33:48.480 --> 00:33:52.760
I cannot talk today is happening right now. The clean eating enlightenment,

451
00:33:52.760 --> 00:33:57.080
like, I have some catchy name for it. But like, people are waking up to like,

452
00:33:57.120 --> 00:34:02.800
oh my gosh, seed oils. Oh my gosh, red 40. Oh my gosh, like, and like, this was

453
00:34:02.800 --> 00:34:06.760
not stuff we worried about 10 years ago. But like, we are like, there's like a

454
00:34:06.760 --> 00:34:11.880
cultural move, you see gluten free and like, seed oil free and all this stuff,

455
00:34:11.880 --> 00:34:18.679
like becoming way more common, right? Like, so that's a thing. And, and so I

456
00:34:18.679 --> 00:34:24.760
would probably narrow that into one. And then the next one is like, because

457
00:34:24.760 --> 00:34:28.400
losing weight is like not a new thing. But I would, I think like, there's

458
00:34:28.400 --> 00:34:29.960
probably something around

459
00:34:29.960 --> 00:34:37.199
sluggishness. There's probably something around

460
00:34:37.199 --> 00:34:43.600
fit in their weight loss routine, even they're still figuring out what works

461
00:34:43.600 --> 00:34:44.280
for them.

462
00:34:44.280 --> 00:34:49.159
Looking down, just losing weight. What are your next ones? Do you have the

463
00:34:49.159 --> 00:34:51.159
next ones kind of right now? Or you just have that one?

464
00:34:53.520 --> 00:34:59.240
No, so market force to kind of the same thing, clean, healthy living,

465
00:35:03.760 --> 00:35:04.740
- Okay, yep.

466
00:35:04.740 --> 00:35:09.740
- So market force three, so it's kind of the same thing,

467
00:35:09.740 --> 00:35:17.880
but I'm also looking for business partners as well, so.

468
00:35:17.880 --> 00:35:19.600
- Yeah, yeah, I see that, yeah.

469
00:35:19.600 --> 00:35:21.320
But the thing is with the messaging,

470
00:35:21.320 --> 00:35:23.000
you're gonna be able to find the business partners too

471
00:35:23.000 --> 00:35:24.160
that resonate.

472
00:35:24.160 --> 00:35:27.160
So I think let's make the clean eating thing like one thing.

473
00:35:27.160 --> 00:35:29.920
Like there's this like clean eating enlightenment.

474
00:35:29.920 --> 00:35:32.080
That's what's happening in culture, right?

475
00:35:32.080 --> 00:35:33.560
And then the next thing down,

476
00:35:33.560 --> 00:35:35.920
I'm thinking we do something around weight loss,

477
00:35:35.920 --> 00:35:37.800
but what has changed recently in weight loss?

478
00:35:37.800 --> 00:35:40.960
Like if we think about the last year, last two years,

479
00:35:40.960 --> 00:35:42.760
I think the biggest thing that's changed

480
00:35:42.760 --> 00:35:44.320
is probably like peptides.

481
00:35:44.320 --> 00:35:45.880
Like I'd probably just hit that

482
00:35:45.880 --> 00:35:48.600
because yours is related to the GLP one thing.

483
00:35:48.600 --> 00:35:51.160
So I would say, you know, there's,

484
00:35:51.160 --> 00:35:56.920
like, so we have the clean eating enlightenment.

485
00:35:56.920 --> 00:35:58.520
The second one I'm thinking is like,

486
00:35:58.520 --> 00:36:00.880
I'm trying to think of like something like weight loss

487
00:36:00.880 --> 00:36:03.000
alternatives or like weight loss,

488
00:36:03.000 --> 00:36:07.120
like open mindedness to like outside the box weight loss

489
00:36:07.120 --> 00:36:08.440
or something like that.

490
00:36:08.440 --> 00:36:10.800
Because basically like these products have caused people

491
00:36:10.800 --> 00:36:15.120
to go like, oh, there might be other ways that I could try.

492
00:36:15.120 --> 00:36:16.760
You know, like it's kind of like,

493
00:36:16.760 --> 00:36:19.560
they see a friend do this thing and it works really well.

494
00:36:19.560 --> 00:36:20.840
So now they're exploring.

495
00:36:20.840 --> 00:36:23.240
They're kind of like, oh, like previously,

496
00:36:23.240 --> 00:36:27.720
we just had little fashion exercise and like fat diets,

497
00:36:27.720 --> 00:36:29.680
you know, but like now there's like,

498
00:36:29.680 --> 00:36:31.560
there's like supplementation.

499
00:36:31.560 --> 00:36:33.480
There's, you know, there's peptides.

500
00:36:33.480 --> 00:36:35.200
There's all these things that,

501
00:36:35.200 --> 00:36:36.440
and they're kind of like your audience,

502
00:36:36.440 --> 00:36:38.520
it sounds like they're maybe exploring options.

503
00:36:38.520 --> 00:36:40.640
They're kind of like, maybe I'll undo this,

504
00:36:40.640 --> 00:36:41.480
maybe I'll do that.

505
00:36:41.480 --> 00:36:43.120
They're kind of tug of warring in their brain

506
00:36:43.120 --> 00:36:46.120
because they have this clean eating thing happening.

507
00:36:46.120 --> 00:36:48.680
And then they're like, but then do I just inject stuff

508
00:36:48.680 --> 00:36:50.360
from China into my body?

509
00:36:50.360 --> 00:36:53.320
Or do I, am I looking for other options?

510
00:36:53.320 --> 00:36:55.880
I kind of know this cause Chelsea was looking at this stuff

511
00:36:55.880 --> 00:36:58.560
and she had that very similar, like tug of war going on

512
00:36:58.560 --> 00:37:01.520
where she was like, I love all the clean eating stuff,

513
00:37:01.520 --> 00:37:03.680
but I don't see all this, you know, like,

514
00:37:03.680 --> 00:37:05.200
should I do this or should I do that?

515
00:37:05.200 --> 00:37:09.280
And she got targeted by a ton of companies doing ads

516
00:37:09.280 --> 00:37:11.240
about GLP one alternatives.

517
00:37:11.240 --> 00:37:14.160
And I was like, like everyone was using that framework,

518
00:37:14.160 --> 00:37:16.480
which so it must mean it's working right now.

519
00:37:16.480 --> 00:37:18.320
Like cause people are looking for.

520
00:37:18.320 --> 00:37:22.280
Also, I think the other thing is like,

521
00:37:22.280 --> 00:37:23.840
maybe this is the third one.

522
00:37:24.840 --> 00:37:29.640
Or it could fit in the second one.

523
00:37:29.640 --> 00:37:31.880
I think there's something around like,

524
00:37:31.880 --> 00:37:34.640
we kind of live in this fast food culture

525
00:37:34.640 --> 00:37:37.720
of like people wanting results really quickly, right?

526
00:37:37.720 --> 00:37:40.240
Like instead of like waiting for the steak to be cooked,

527
00:37:40.240 --> 00:37:42.200
they just want the quick hamburger.

528
00:37:42.200 --> 00:37:44.400
And so we have this like kind of,

529
00:37:44.400 --> 00:37:48.200
is that what you call like fast food culture mindset

530
00:37:48.200 --> 00:37:49.040
around weight loss?

531
00:37:49.040 --> 00:37:51.600
And there are products that people are seeing

532
00:37:51.600 --> 00:37:55.280
these crazy, fast results with, you know?

533
00:37:55.280 --> 00:37:58.120
So it kind of like, I mean, from history,

534
00:37:58.120 --> 00:37:59.720
we kind of know that like,

535
00:37:59.720 --> 00:38:02.160
typically the thing that's quick and easy

536
00:38:02.160 --> 00:38:04.520
is not often the healthiest thing, you know?

537
00:38:04.520 --> 00:38:08.600
So we're kind of this, again, tug of war around like,

538
00:38:08.600 --> 00:38:12.000
I want results, I want them as fast as possible.

539
00:38:12.000 --> 00:38:13.320
And so I'm kind of looking to things,

540
00:38:13.320 --> 00:38:15.960
but I also don't want to sacrifice my health or like,

541
00:38:15.960 --> 00:38:16.800
any of that.

542
00:38:16.800 --> 00:38:19.520
So I think that middle one is probably something around

543
00:38:19.520 --> 00:38:22.200
kind of like the weight loss game really shifting

544
00:38:22.200 --> 00:38:25.520
in the last couple of years with like lots of options.

545
00:38:25.520 --> 00:38:28.760
And then also like kind of like the whole fast,

546
00:38:28.760 --> 00:38:31.640
like kind of lots of options that can help you faster

547
00:38:31.640 --> 00:38:34.240
than ever essentially, like there's like a speed element

548
00:38:34.240 --> 00:38:36.800
to it, which I'm sure your products too,

549
00:38:36.800 --> 00:38:40.600
it's like you can feel them fairly quickly, you know?

550
00:38:40.600 --> 00:38:43.000
So to say, you know, and then the third one,

551
00:38:43.000 --> 00:38:45.080
I think the third one is where you go into something

552
00:38:45.080 --> 00:38:46.560
around the overflow stuff.

553
00:38:46.560 --> 00:38:50.680
So this is like the energy, sluggishness, mental clarity.

554
00:38:50.680 --> 00:38:53.920
So I think the third one, and your products like,

555
00:38:53.920 --> 00:38:57.160
would you say your demographic is primarily female

556
00:38:57.160 --> 00:38:58.480
for that brand?

557
00:38:58.480 --> 00:39:03.480
- Yeah, primary female 30 to 70 is kind of my market.

558
00:39:03.480 --> 00:39:05.080
- Okay, yeah.

559
00:39:05.080 --> 00:39:08.560
So I would hit something around like women's health,

560
00:39:08.560 --> 00:39:11.280
like that is again, in the last couple of years

561
00:39:11.280 --> 00:39:12.520
being like a big trend.

562
00:39:12.520 --> 00:39:15.400
Like so I'd probably hit mental health

563
00:39:15.400 --> 00:39:18.320
or I'd be like brain fog or something like that.

564
00:39:18.320 --> 00:39:20.480
Like, you know, like here's these studies on brain fog.

565
00:39:20.480 --> 00:39:24.520
Like we're in this like foggy like generation

566
00:39:24.520 --> 00:39:26.840
or something like a come like some name like that,

567
00:39:26.840 --> 00:39:29.840
where it's like brain fog is kind of like

568
00:39:29.840 --> 00:39:34.200
was not even a term, you know, 10 years ago.

569
00:39:34.200 --> 00:39:36.200
And now it's like this common thing

570
00:39:36.200 --> 00:39:37.560
that is like people are talking about

571
00:39:37.560 --> 00:39:42.040
because there's all these again, like chemicals

572
00:39:42.040 --> 00:39:44.880
and things and all that non-natural stuff.

573
00:39:44.880 --> 00:39:48.120
And cortisol and all this stuff and like advertising.

574
00:39:48.120 --> 00:39:49.640
There's all these factors that are going to like

575
00:39:49.640 --> 00:39:53.520
this mental fatigue that's at an all time high, you know?

576
00:39:53.520 --> 00:39:56.000
So people are not just wanting weight loss.

577
00:39:56.000 --> 00:39:57.560
They're wanting mental clarity.

578
00:39:57.560 --> 00:39:58.880
They're wanting energy.

579
00:39:58.880 --> 00:40:00.240
They're wanting all these other things.

580
00:40:03.200 --> 00:40:08.200
So kind of with the why now section of your framework,

581
00:40:08.200 --> 00:40:11.760
we are basically getting our audience to go, yeah.

582
00:40:11.760 --> 00:40:14.800
This like, yeah, like, I agree, like even when I'm saying this,

583
00:40:14.800 --> 00:40:16.000
you guys are hearing it, you're like, yeah,

584
00:40:16.000 --> 00:40:18.480
those are true things that are like, I see this.

585
00:40:18.480 --> 00:40:20.480
And we're also kind of like opening a gap,

586
00:40:20.480 --> 00:40:23.800
we're opening a door for our product to be like, oh dang,

587
00:40:23.800 --> 00:40:25.920
and that's why this product exists.

588
00:40:25.920 --> 00:40:27.720
You see how I'm kind of doing that?

589
00:40:27.720 --> 00:40:28.640
- Mm-hmm, mm-hmm.

590
00:40:28.640 --> 00:40:30.600
- Okay, cool, so. - That's good.

591
00:40:30.600 --> 00:40:32.560
- Yeah, and you can come back to the recording

592
00:40:32.560 --> 00:40:34.200
and like record it with Savi or something

593
00:40:34.200 --> 00:40:36.040
if I said anything that was helpful there.

594
00:40:36.040 --> 00:40:38.040
But go back through and kind of like,

595
00:40:38.040 --> 00:40:40.600
as we're keeping going here, tweak those things,

596
00:40:40.600 --> 00:40:42.160
but just for everyone else listening,

597
00:40:42.160 --> 00:40:45.920
try to make each one very specific to like that one thing.

598
00:40:45.920 --> 00:40:48.680
So for Harros, it's kind of like the clean eating on one.

599
00:40:48.680 --> 00:40:52.320
It's something about fat loss or like weight loss,

600
00:40:52.320 --> 00:40:55.560
basically shifting, like that whole market is shifted.

601
00:40:55.560 --> 00:40:59.960
There's faster options and there's way more options, right?

602
00:40:59.960 --> 00:41:04.040
And then, which also maybe it's like an overwhelmed thing.

603
00:41:04.040 --> 00:41:06.280
It's like decision overwhelmed

604
00:41:06.280 --> 00:41:09.720
because there's so many options and in opinions.

605
00:41:09.720 --> 00:41:12.760
And then the third one is something around,

606
00:41:12.760 --> 00:41:16.120
yeah, like brain fog or mental fatigue

607
00:41:16.120 --> 00:41:19.280
or something like that's like a cultural thing happening.

608
00:41:19.280 --> 00:41:21.800
And again, you can find some stats and stuff later

609
00:41:21.800 --> 00:41:24.600
to like kind of back up some of these things.

610
00:41:24.600 --> 00:41:27.280
But I think that's probably your three for now.

611
00:41:27.280 --> 00:41:28.480
- Okay, sounds great.

612
00:41:28.480 --> 00:41:29.320
Thank you.

613
00:41:29.320 --> 00:41:30.760
Thank you. - Yeah.

614
00:41:30.760 --> 00:41:33.320
Okay, anyone else want to kind of workshop your

615
00:41:33.320 --> 00:41:36.100
why now market forces?

616
00:41:36.100 --> 00:41:41.120
- I can.

617
00:41:41.120 --> 00:41:42.440
- Okay, let's do it.

618
00:41:42.440 --> 00:41:43.280
- Let's see.

619
00:41:43.280 --> 00:41:46.120
Sorry, I got behind with the client.

620
00:41:46.120 --> 00:41:48.480
So I was listening in for just a little while.

621
00:41:48.480 --> 00:41:49.440
- Oh, you're good.

622
00:41:51.600 --> 00:41:56.600
But with my focus beginning on helping women

623
00:41:56.600 --> 00:42:00.560
with their skincare options.

624
00:42:00.560 --> 00:42:05.040
And I was just, of course, just one of the things

625
00:42:05.040 --> 00:42:07.520
that I do here, but that by me

626
00:42:07.520 --> 00:42:10.240
and one of my primary focuses right now.

627
00:42:10.240 --> 00:42:15.240
And what do I help them do would be finding clean,

628
00:42:15.240 --> 00:42:19.200
effective products that they can use on their skin

629
00:42:19.200 --> 00:42:21.120
that they enjoy using.

630
00:42:21.760 --> 00:42:26.240
And let's see.

631
00:42:26.240 --> 00:42:28.880
- So you might believe that clean angle as well

632
00:42:28.880 --> 00:42:31.600
for one of your market kind of forces, right?

633
00:42:31.600 --> 00:42:34.520
The other one you could use,

634
00:42:34.520 --> 00:42:37.160
and this is my work for you, Marshall too,

635
00:42:37.160 --> 00:42:38.520
is there's a lot of like,

636
00:42:38.520 --> 00:42:42.920
there's a lot of desire to be clean,

637
00:42:42.920 --> 00:42:45.840
but also there's a lot of like green washing, right?

638
00:42:45.840 --> 00:42:49.320
Where, how do you really know what's clean and what's not?

639
00:42:49.320 --> 00:42:51.040
Is there's a lot of brands that are saying

640
00:42:51.040 --> 00:42:52.560
they're clean, but it's coming out

641
00:42:52.560 --> 00:42:54.000
that they're not, you know?

642
00:42:54.000 --> 00:42:55.360
So that could be an angle that you use.

643
00:42:55.360 --> 00:42:59.000
That's like kind of, there's like a desire

644
00:42:59.000 --> 00:43:02.680
for all, like all, whatever you call it,

645
00:43:02.680 --> 00:43:04.360
clean ingredient products.

646
00:43:04.360 --> 00:43:07.080
But there's like kind of also like this distrust in the air,

647
00:43:07.080 --> 00:43:10.680
you know, around trusting products.

648
00:43:10.680 --> 00:43:13.040
So maybe that your product solves that thing, you know,

649
00:43:13.040 --> 00:43:14.040
potentially.

650
00:43:14.040 --> 00:43:15.280
So that could be another angle.

651
00:43:15.280 --> 00:43:16.920
Again, Marshall, you could probably use that

652
00:43:16.920 --> 00:43:19.000
a little bit as well, where it's like,

653
00:43:19.000 --> 00:43:21.960
hey, look, these are tests that we've done independent studies,

654
00:43:21.960 --> 00:43:24.040
like whatever the things are that solve that.

655
00:43:24.040 --> 00:43:25.720
Don't use that angle if you don't have that

656
00:43:25.720 --> 00:43:27.120
for the product yet.

657
00:43:27.120 --> 00:43:29.280
But if you do, then it's like worth leaning into that

658
00:43:29.280 --> 00:43:31.560
where other people are saying things,

659
00:43:31.560 --> 00:43:33.640
but it's not fully true, you know?

660
00:43:33.640 --> 00:43:36.240
So, Cindy, you have the beginning.

661
00:43:36.240 --> 00:43:41.160
- I use a brand that's been around since 19,

662
00:43:41.160 --> 00:43:43.920
I think it was 1957, and they were organic,

663
00:43:43.920 --> 00:43:44.840
they've been back to the end.

664
00:43:44.840 --> 00:43:47.840
So before people even knew anything about organic was cool

665
00:43:47.840 --> 00:43:49.760
back then, it was awesome.

666
00:43:49.760 --> 00:43:50.960
Yeah, that's great.

667
00:43:50.960 --> 00:43:53.600
Okay, so you have a clean angle

668
00:43:53.600 --> 00:43:55.960
for one of your market forces, you know,

669
00:43:55.960 --> 00:43:57.720
kind of similar to Marsha's,

670
00:43:57.720 --> 00:44:01.560
some sort of, you know, clean kind of cultural force.

671
00:44:01.560 --> 00:44:04.440
What about, I don't know,

672
00:44:04.440 --> 00:44:05.960
I'm trying to think what else has shifted

673
00:44:05.960 --> 00:44:08.640
in the last couple of years in that space,

674
00:44:08.640 --> 00:44:09.760
even like skincare?

675
00:44:09.760 --> 00:44:13.040
Has there been any major things that have really shifted?

676
00:44:13.040 --> 00:44:14.520
I mean, maybe like--

677
00:44:14.520 --> 00:44:15.840
- I think we're overwhelmed

678
00:44:15.840 --> 00:44:19.360
'cause there's so many options now.

679
00:44:19.360 --> 00:44:22.880
And like you said, not knowing which one's addressed.

680
00:44:22.880 --> 00:44:27.640
And every time they turn on Facebook or Tiktok or somebody's

681
00:44:27.640 --> 00:44:29.320
talking about another product.

682
00:44:29.320 --> 00:44:31.000
- Yeah, oh, that's a good, yeah, it's good.

683
00:44:31.000 --> 00:44:35.200
So maybe for you, it's like the rise of the influencers

684
00:44:35.200 --> 00:44:36.520
or something like that.

685
00:44:36.520 --> 00:44:38.400
So like, that would be like kind of the heading there.

686
00:44:38.400 --> 00:44:41.040
It's like, here's the thing, I love influencers,

687
00:44:41.040 --> 00:44:42.640
but here's the problem.

688
00:44:42.640 --> 00:44:46.040
Everyone, every day is sending me a new, try this skincare.

689
00:44:46.040 --> 00:44:48.120
This one's dead, this one, try that one.

690
00:44:48.120 --> 00:44:50.480
And so we're feeling overwhelmed with options, right?

691
00:44:50.480 --> 00:44:52.840
Like that could be your market force number two

692
00:44:52.840 --> 00:44:56.440
is that there's more than ever kind of influencers

693
00:44:56.440 --> 00:44:58.440
just promoting whatever product.

694
00:44:58.440 --> 00:44:59.880
Many of them who are getting paid

695
00:45:02.360 --> 00:45:04.520
that that company told them to read, right?

696
00:45:04.520 --> 00:45:06.120
So that could be like kind of another one

697
00:45:06.120 --> 00:45:07.280
that people are like nodding their head,

698
00:45:07.280 --> 00:45:09.200
like, oh my gosh, yes, right?

699
00:45:09.200 --> 00:45:11.680
Let's see, let's think of a third one.

700
00:45:11.680 --> 00:45:14.400
You have a third idea, the market force number three yet?

701
00:45:14.400 --> 00:45:19.480
Wow, let's think, okay.

702
00:45:19.480 --> 00:45:21.760
So everyone can jump in on this one if you have an idea.

703
00:45:21.760 --> 00:45:24.600
So I definitely think there's probably something around,

704
00:45:24.600 --> 00:45:28.720
maybe you could do the mental health kind of angle as well,

705
00:45:28.720 --> 00:45:33.280
like, like it's something around, again, like,

706
00:45:33.280 --> 00:45:35.360
it could be anxiety, it could be mental health,

707
00:45:35.360 --> 00:45:37.100
it could be something where it's like, you know,

708
00:45:37.100 --> 00:45:40.880
this is a, this is a, we're seeing more and more women

709
00:45:40.880 --> 00:45:44.000
actually prioritizing budget for self-care, right?

710
00:45:44.000 --> 00:45:47.200
Because the demands of life right now, you know,

711
00:45:47.200 --> 00:45:48.040
kind of thing.

712
00:45:48.040 --> 00:45:50.880
So there could be an angle there that you use

713
00:45:50.880 --> 00:45:53.840
that people would agree with, and I wouldn't say it's like,

714
00:45:53.840 --> 00:45:56.760
you know, all this is for sure shifted in the last two years,

715
00:45:56.760 --> 00:46:00.600
but we definitely have seen it rise of anxiety.

716
00:46:00.600 --> 00:46:02.880
I mean, some of the stats on anxiety are just pretty

717
00:46:02.880 --> 00:46:07.440
off the charts, and not to say this product fully solves that,

718
00:46:07.440 --> 00:46:08.800
but it could help, right?

719
00:46:08.800 --> 00:46:10.400
To have a spot out here and there, right?

720
00:46:10.400 --> 00:46:15.400
Like, yeah, so let me think, skin clean,

721
00:46:15.400 --> 00:46:19.080
we got the influencer thing overwhelmed.

722
00:46:19.080 --> 00:46:22.000
What about like,

723
00:46:22.000 --> 00:46:22.840
um,

724
00:46:22.840 --> 00:46:33.360
I mean, I'm just trying to think like in that space.

725
00:46:33.360 --> 00:46:38.280
Does your, like, your spot, does it do,

726
00:46:38.280 --> 00:46:41.080
I'm like blanking on the term for these things,

727
00:46:41.080 --> 00:46:45.600
like the, like, fillers and like all that,

728
00:46:45.600 --> 00:46:47.000
what do they call that?

729
00:46:47.000 --> 00:46:49.320
- No, we're not doing injectables.

730
00:46:49.320 --> 00:46:50.160
- Okay, yeah.

731
00:46:50.160 --> 00:46:55.160
I just do facials and enzymes and chemical peels

732
00:46:55.160 --> 00:46:59.000
and microdermabrasion and red light therapy

733
00:46:59.000 --> 00:47:01.400
and for it's on, I've float therapy.

734
00:47:01.400 --> 00:47:02.480
- Okay, cool, cool.

735
00:47:02.480 --> 00:47:07.240
Which is kind of in line with the all natural thing, you know,

736
00:47:07.240 --> 00:47:09.560
like all those things are kind of all natural, right?

737
00:47:09.560 --> 00:47:11.840
We're using light, we're using salt,

738
00:47:11.840 --> 00:47:14.040
we're using oxygen, you know,

739
00:47:14.040 --> 00:47:19.040
we're using your own basically natural healing

740
00:47:19.120 --> 00:47:23.800
like for the whatever they call that, micro, whatever.

741
00:47:23.800 --> 00:47:25.480
I don't know, Chelsea's done a couple of these things

742
00:47:25.480 --> 00:47:27.000
and like, what is the vampire facial?

743
00:47:27.000 --> 00:47:29.440
I was like, oh my gosh, this is crazy, you know,

744
00:47:29.440 --> 00:47:30.280
where it's like,

745
00:47:30.280 --> 00:47:33.360
- Yeah, I don't do those, I don't do all that intense stuff.

746
00:47:33.360 --> 00:47:36.200
We have a lot of medical clinics.

747
00:47:36.200 --> 00:47:37.440
- You didn't once and came home

748
00:47:37.440 --> 00:47:39.200
and the kids just started immediately crying

749
00:47:39.200 --> 00:47:41.760
'cause like, her face looks all red.

750
00:47:41.760 --> 00:47:43.360
You know, they like got super freaked out.

751
00:47:43.360 --> 00:47:45.760
But it is kind of like using your own natural, right?

752
00:47:45.760 --> 00:47:47.920
Like, I don't know what they call that.

753
00:47:48.920 --> 00:47:50.760
- It's your own plasma.

754
00:47:50.760 --> 00:47:54.400
- Yeah, your own plasma basically, yeah, for healing.

755
00:47:54.400 --> 00:47:55.720
So anyways, there could be,

756
00:47:55.720 --> 00:47:58.600
there may be an angle there around like,

757
00:47:58.600 --> 00:48:03.920
just like, I'm trying to think what the angle is.

758
00:48:03.920 --> 00:48:06.560
Like that your product potentially solves, you know?

759
00:48:06.560 --> 00:48:08.480
It could be something around like,

760
00:48:08.480 --> 00:48:09.320
like I'm almost thinking like,

761
00:48:09.320 --> 00:48:12.480
there's kind of this keeping up with the Jones's like,

762
00:48:12.480 --> 00:48:14.560
skincare thing where it's like doing more

763
00:48:14.560 --> 00:48:16.480
and more and more and more, right?

764
00:48:16.480 --> 00:48:20.120
Like, and so many women feel like,

765
00:48:20.120 --> 00:48:23.640
one, I just can't afford to do $100,000 worth of stuff

766
00:48:23.640 --> 00:48:25.120
to my face, you know?

767
00:48:25.120 --> 00:48:27.240
But two, it's like kind of the slippery slope.

768
00:48:27.240 --> 00:48:29.600
And so this would only be if your product is like

769
00:48:29.600 --> 00:48:31.560
kind of solving that where it's like,

770
00:48:31.560 --> 00:48:33.920
hey, we can do a lot for like this affordable

771
00:48:33.920 --> 00:48:35.200
kind of price point.

772
00:48:35.200 --> 00:48:38.240
So if you had like an affordable kind of angle

773
00:48:38.240 --> 00:48:40.600
for your service, then potentially you could kind of

774
00:48:40.600 --> 00:48:42.640
throw rocks at that cultural thing

775
00:48:42.640 --> 00:48:46.160
where it's like more things, more filler, more work,

776
00:48:46.160 --> 00:48:47.000
more, whatever.

777
00:48:47.000 --> 00:48:50.240
And then, you know, people are $20,000, $30,000 in

778
00:48:50.240 --> 00:48:54.000
and like, they just came in for a facial, you know what I mean?

779
00:48:54.000 --> 00:48:55.720
So there could be, I don't know if that resonates

780
00:48:55.720 --> 00:48:58.080
with your brand, but like if you, if you like that,

781
00:48:58.080 --> 00:49:00.400
if you think that's a good kind of congruent thing,

782
00:49:00.400 --> 00:49:03.600
then that could be one of your kind of why now things

783
00:49:03.600 --> 00:49:07.480
is like there's this like, I don't know what we call that.

784
00:49:07.480 --> 00:49:11.080
Like the slippery slope of skincare, like you're like,

785
00:49:14.440 --> 00:49:17.080
yeah, cause it's like, you know, where do you stop?

786
00:49:17.080 --> 00:49:19.880
It's way, way I'm feeling and I'm not even out there

787
00:49:19.880 --> 00:49:24.880
doing that, but, you know, I have one lady that comes in

788
00:49:24.880 --> 00:49:27.760
and she does do all that, but she comes here to relax,

789
00:49:27.760 --> 00:49:29.880
but she goes out there and does the microneedling,

790
00:49:29.880 --> 00:49:33.400
the RF microneedling, the injections, the fillers

791
00:49:33.400 --> 00:49:35.760
and all these things that hurt.

792
00:49:35.760 --> 00:49:40.840
So that she's, but then when she wants to relax,

793
00:49:40.840 --> 00:49:45.040
she comes here and she does her unnatural skincare,

794
00:49:45.040 --> 00:49:47.320
pampering, massaging facials, you know?

795
00:49:47.320 --> 00:49:48.320
Yeah.

796
00:49:48.320 --> 00:49:49.160
Yeah.

797
00:49:49.160 --> 00:49:51.680
So you're leaving the tension, the stress and all that.

798
00:49:51.680 --> 00:49:53.760
Yeah, it's like simple, relaxing.

799
00:49:53.760 --> 00:49:54.600
Yeah.

800
00:49:54.600 --> 00:49:58.040
And that, again, you might even pair it with the anxiety thing.

801
00:49:58.040 --> 00:50:00.320
You know, if you're going down the mental health,

802
00:50:03.880 --> 00:50:06.040
hey, this is creating overwhelm.

803
00:50:06.040 --> 00:50:09.240
It's creating, you know, like it's more pain in your life.

804
00:50:09.240 --> 00:50:12.000
It's all these things as like, do we really need this

805
00:50:12.000 --> 00:50:13.560
when you could just do this instead?

806
00:50:13.560 --> 00:50:15.440
Just relax, chill, let's keep it simple,

807
00:50:15.440 --> 00:50:16.920
let's keep it all natural.

808
00:50:16.920 --> 00:50:19.160
It's like this great alternative for this,

809
00:50:19.160 --> 00:50:20.600
like you don't have to buy into this culture

810
00:50:20.600 --> 00:50:23.760
of like more, more, more, you know,

811
00:50:23.760 --> 00:50:26.680
and like you can just come here to relax.

812
00:50:26.680 --> 00:50:28.600
So that could work.

813
00:50:28.600 --> 00:50:31.000
Like something around there for your third angle,

814
00:50:31.000 --> 00:50:32.520
that's a good market force.

815
00:50:32.520 --> 00:50:33.480
Cool.

816
00:50:33.480 --> 00:50:34.640
All right, for sake of time guys,

817
00:50:34.640 --> 00:50:36.640
I think this is helpful to workshop

818
00:50:36.640 --> 00:50:37.840
'cause hopefully you guys get in some ideas.

819
00:50:37.840 --> 00:50:38.840
Let's keep going, okay?

820
00:50:38.840 --> 00:50:42.280
So, 'cause we kind of did one piece of the pillar

821
00:50:42.280 --> 00:50:43.520
and this is the market force.

822
00:50:43.520 --> 00:50:45.800
So basically this is answering the question,

823
00:50:45.800 --> 00:50:48.440
why now, okay?

824
00:50:48.440 --> 00:50:50.640
And you should have these filled out.

825
00:50:50.640 --> 00:50:54.720
And let me do this really quick.

826
00:50:57.840 --> 00:50:59.960
I'll fill in these for myself later, okay.

827
00:50:59.960 --> 00:51:02.120
So now we are going to kind of like go

828
00:51:02.120 --> 00:51:04.480
to the right side of this framework,

829
00:51:04.480 --> 00:51:06.960
which is the why this question.

830
00:51:06.960 --> 00:51:10.640
And this is where we want to basically,

831
00:51:10.640 --> 00:51:13.600
we want to be a little polarizing here.

832
00:51:13.600 --> 00:51:16.360
We call these like contrarian kind of thinking

833
00:51:16.360 --> 00:51:19.800
where it's like, what's the thing that people aren't saying?

834
00:51:19.800 --> 00:51:22.280
What's like the thing that you could kind of zig

835
00:51:22.280 --> 00:51:24.320
when others are zagging?

836
00:51:24.320 --> 00:51:26.040
You know, one of the ones we say is like,

837
00:51:26.040 --> 00:51:27.720
you shouldn't have to learn another AI.

838
00:51:27.720 --> 00:51:29.920
AI should be smart enough to learn you, right?

839
00:51:29.920 --> 00:51:31.720
So it's like, it's kind of like one of these things

840
00:51:31.720 --> 00:51:33.880
where everyone's like, he learned this course,

841
00:51:33.880 --> 00:51:34.720
do this AI thing.

842
00:51:34.720 --> 00:51:36.440
And we're like, hey, well, we created a product

843
00:51:36.440 --> 00:51:38.000
that just starts to learn you, you know?

844
00:51:38.000 --> 00:51:41.520
So it kind of stands out when people hear it.

845
00:51:41.520 --> 00:51:44.360
So for yours, the way to kind of get to these

846
00:51:44.360 --> 00:51:45.840
is just kind of rant a little bit here.

847
00:51:45.840 --> 00:51:48.400
Like I'll give you guys some time, I'll put some music,

848
00:51:48.400 --> 00:51:49.960
but just what does people get wrong

849
00:51:49.960 --> 00:51:52.320
in the industry right now, right?

850
00:51:52.320 --> 00:51:54.440
What's the conventional approach, right?

851
00:51:54.440 --> 00:51:57.200
That like people go to, but why does it fail your audience?

852
00:51:57.200 --> 00:51:58.920
Like your person you serve,

853
00:51:58.920 --> 00:52:02.720
why are they being kind of like failed by this industry, right?

854
00:52:02.720 --> 00:52:03.680
What's happening?

855
00:52:03.680 --> 00:52:09.280
Then what belief method or model do you use instead?

856
00:52:09.280 --> 00:52:11.720
So Cindy, it could be like, you know,

857
00:52:11.720 --> 00:52:14.640
like we optimize for simplicity and relaxation

858
00:52:14.640 --> 00:52:16.280
or something like it's like kind of like this thing

859
00:52:16.280 --> 00:52:17.960
that's like, again, it's simple,

860
00:52:17.960 --> 00:52:19.440
but it's like, it's different

861
00:52:19.440 --> 00:52:22.920
from what these other people are preaching, so to say, right?

862
00:52:22.920 --> 00:52:25.400
For Marsha, it could be, you know,

863
00:52:25.400 --> 00:52:28.520
we believe that you don't need these injections

864
00:52:28.520 --> 00:52:30.720
to do this thing, you can do just as much

865
00:52:30.720 --> 00:52:33.360
with an all-natural alternative, you know?

866
00:52:33.360 --> 00:52:36.920
So what's that belief, method or model you do instead?

867
00:52:36.920 --> 00:52:41.080
And then last two is what's a word or phrase, okay?

868
00:52:41.080 --> 00:52:43.000
That you want to own in people's minds.

869
00:52:43.000 --> 00:52:46.120
So when, you know, like there's certain brands like this

870
00:52:46.120 --> 00:52:48.000
that you could say like one word, right?

871
00:52:48.000 --> 00:52:50.320
And you would think of that brand, right?

872
00:52:50.320 --> 00:52:53.800
Because they've, and they've actually done this intentionally

873
00:52:53.800 --> 00:52:55.880
so that like, it's just part of their brand.

874
00:52:55.880 --> 00:52:58.200
It's like you think like, oh wow, that's like,

875
00:52:58.200 --> 00:52:59.520
that's that brand, right?

876
00:52:59.520 --> 00:53:02.480
So for Ryan, his company, when he was building

877
00:53:02.480 --> 00:53:05.480
that ask method, his word was like ask, right?

878
00:53:05.480 --> 00:53:08.200
So it was like anything related to asking online,

879
00:53:08.200 --> 00:53:09.400
that was like part of his brand,

880
00:53:09.400 --> 00:53:10.960
it was part of his messaging.

881
00:53:10.960 --> 00:53:13.240
And again, the reason we do this is to get people

882
00:53:13.240 --> 00:53:15.840
to associate that thing with our brand.

883
00:53:15.840 --> 00:53:19.360
And again, you might not be able to own a really broad word,

884
00:53:19.360 --> 00:53:21.960
you know, that's like, I don't know, freedom or whatever,

885
00:53:21.960 --> 00:53:24.360
but there could be something that like,

886
00:53:24.360 --> 00:53:26.800
you want to kind of stamp on your brand, like a word.

887
00:53:26.800 --> 00:53:28.800
When people think of your brand, what is that word?

888
00:53:28.800 --> 00:53:31.400
And again, it probably has to do with some of these things

889
00:53:31.400 --> 00:53:33.520
that you kind of come up with here, right?

890
00:53:33.520 --> 00:53:35.280
So again, you might not get to this one today,

891
00:53:35.280 --> 00:53:37.880
you might not get a word or a phrase,

892
00:53:37.880 --> 00:53:39.640
but there could be something that comes out

893
00:53:39.640 --> 00:53:42.520
if you play with AI and kind of just get creative with this,

894
00:53:42.520 --> 00:53:45.080
that is like, oh, that stands out.

895
00:53:45.080 --> 00:53:48.200
Right now what we're doing for Savi, we're saying like,

896
00:53:48.200 --> 00:53:52.400
you know, like life first, like this is a life first AI,

897
00:53:52.400 --> 00:53:56.880
or like it's a life first AI system for your business, right?

898
00:53:56.880 --> 00:53:58.000
Which is this kind of different.

899
00:53:58.000 --> 00:54:00.920
Most people are not doing life first businesses.

900
00:54:00.920 --> 00:54:03.520
And so again, I'm not sold on that one yet.

901
00:54:03.520 --> 00:54:04.960
This might be one you have to put out there

902
00:54:04.960 --> 00:54:06.360
and kind of feel it out.

903
00:54:06.360 --> 00:54:07.880
And then over time, you're like, okay, yeah,

904
00:54:07.880 --> 00:54:09.520
like we're gonna refine this or change it,

905
00:54:09.520 --> 00:54:10.360
that type of thing.

906
00:54:10.360 --> 00:54:11.200
But what's a word or phrase,

907
00:54:11.200 --> 00:54:12.120
when people think about your brand,

908
00:54:12.120 --> 00:54:14.520
you want it to like be associate with that word.

909
00:54:14.520 --> 00:54:17.440
And then why is your approach meaningfully different, right?

910
00:54:17.440 --> 00:54:20.400
Like, why is it different from what's out there?

911
00:54:20.400 --> 00:54:22.280
So again, this one to say a little bit longer,

912
00:54:22.280 --> 00:54:24.280
but I'll put on some music.

913
00:54:24.280 --> 00:54:26.760
I'll give you guys like five minutes on this probably.

914
00:54:26.760 --> 00:54:28.200
Just put as much as you can in here.

915
00:54:28.200 --> 00:54:29.640
You can hit the expand with the AI button

916
00:54:29.640 --> 00:54:32.440
if you want to like take an answer a little bit deeper.

917
00:54:32.440 --> 00:54:35.000
You can, and if you like it copy and paste it in there.

918
00:54:35.000 --> 00:54:38.240
Can you guys hear that?

919
00:54:38.240 --> 00:54:40.720
Cool.

920
00:54:40.720 --> 00:54:45.560
And I think I'm gonna,

921
00:54:45.560 --> 00:54:47.000
I am gonna stop sharing my screen.

922
00:54:47.000 --> 00:54:48.440
I'll share the music separately

923
00:54:48.440 --> 00:54:50.160
so that I can play around with this too,

924
00:54:50.160 --> 00:54:51.560
'cause I'm gonna fill my know.

925
00:54:51.560 --> 00:54:54.140
(gentle music)

926
00:54:54.980 --> 00:54:57.560
(gentle music)

927
00:54:57.560 --> 00:54:59.820
(soft music)

928
00:55:10.000 --> 00:55:20.000
[MUSIC]

929
00:55:20.000 --> 00:55:30.000
[MUSIC]

930
00:55:30.000 --> 00:55:40.000
[MUSIC]

931
00:55:40.000 --> 00:55:50.000
[MUSIC]

932
00:55:50.000 --> 00:56:00.000
[MUSIC]

933
00:56:00.000 --> 00:56:10.000
[MUSIC]

934
00:56:10.000 --> 00:56:20.000
[MUSIC]

935
00:56:20.000 --> 00:56:30.000
[MUSIC]

936
00:56:30.000 --> 00:56:40.000
[MUSIC]

937
00:56:40.000 --> 00:56:50.000
[MUSIC]

938
00:56:50.000 --> 00:57:00.000
[MUSIC]

939
00:57:00.000 --> 00:57:10.000
[MUSIC]

940
00:57:10.000 --> 00:57:20.000
[MUSIC]

941
00:57:20.000 --> 00:57:30.000
[MUSIC]

942
00:57:30.000 --> 00:57:40.000
[MUSIC]

943
00:57:40.000 --> 00:57:50.000
[MUSIC]

944
00:57:50.000 --> 00:58:00.000
[MUSIC]

945
00:58:00.000 --> 00:58:10.000
[MUSIC]

946
00:58:10.000 --> 00:58:20.000
[MUSIC]

947
00:58:20.000 --> 00:58:30.000
[MUSIC]

948
00:58:30.000 --> 00:58:40.000
[MUSIC]

949
00:58:40.000 --> 00:58:50.000
[MUSIC]

950
00:58:50.000 --> 00:59:00.000
[MUSIC]

951
00:59:00.000 --> 00:59:09.000
Okay, we'll give it two more minutes, let me know. You guys finished in the chat. Lauren, Lauren just left. I was going to answer hers.

952
00:59:09.000 --> 00:59:19.000
[MUSIC]

953
00:59:19.000 --> 00:59:29.000
[MUSIC]

954
00:59:29.000 --> 00:59:39.000
[MUSIC]

955
00:59:39.000 --> 00:59:49.000
[MUSIC]

956
00:59:49.000 --> 00:59:59.000
[MUSIC]

957
01:00:02.420 --> 01:00:04.840
(soft music)

958
01:00:04.840 --> 01:00:07.260
(soft music)

959
01:00:07.260 --> 01:00:29.500
(soft music)

960
01:00:29.500 --> 01:00:39.500
(soft music)

961
01:00:39.500 --> 01:00:44.500
(soft music)

962
01:00:44.500 --> 01:00:49.500
(soft music)

963
01:00:49.500 --> 01:00:56.500
(soft music)

964
01:00:56.500 --> 01:01:01.500
(soft music)

965
01:01:01.500 --> 01:01:06.500
(soft music)

966
01:01:06.500 --> 01:01:13.500
(soft music)

967
01:01:13.500 --> 01:01:14.500
(soft music)

968
01:01:14.500 --> 01:01:17.500
Okay, let's wrap it up.

969
01:01:17.500 --> 01:01:21.500
All right, so for this one, let me go back here to zoom.

970
01:01:21.500 --> 01:01:23.500
Let me show my screen.

971
01:01:23.500 --> 01:01:28.500
Okay.

972
01:01:28.500 --> 01:01:29.500
Here we go.

973
01:01:29.500 --> 01:01:33.500
All right, so for this one, this is basically, you got the market forces.

974
01:01:33.500 --> 01:01:36.500
Now we have the challenging the old way, right?

975
01:01:36.500 --> 01:01:37.500
Was the industry get wrong?

976
01:01:37.500 --> 01:01:38.500
What's the conventional approach?

977
01:01:38.500 --> 01:01:41.500
What belief or model do you use instead?

978
01:01:41.500 --> 01:01:45.500
What word or phrase do you want to be stuck in people's minds

979
01:01:45.500 --> 01:01:46.500
around your brand?

980
01:01:46.500 --> 01:01:49.500
And then why is your approach meaningfully different?

981
01:01:49.500 --> 01:01:52.500
Okay, so again, I've talked these out mostly on challenges

982
01:01:52.500 --> 01:01:54.500
and webinars and things like that.

983
01:01:54.500 --> 01:01:57.500
So I kind of took my transcript and fed it to AI

984
01:01:57.500 --> 01:01:59.500
and just put these out really quick.

985
01:01:59.500 --> 01:02:01.500
But tell me about some things that are coming up for you.

986
01:02:01.500 --> 01:02:03.500
What was coming up for you?

987
01:02:03.500 --> 01:02:05.500
You don't have to do all of them.

988
01:02:05.500 --> 01:02:07.500
But is there anything you want to call out?

989
01:02:07.500 --> 01:02:10.500
Just kind of like test the messaging of with the group here.

990
01:02:10.500 --> 01:02:13.500
We can give you some feedback on if there's different ways to word it

991
01:02:13.500 --> 01:02:14.500
or anything like that.

992
01:02:14.500 --> 01:02:15.500
I didn't want to share.

993
01:02:15.500 --> 01:02:18.500
Marcia Cindy, Robert, Gabby, or Dane.

994
01:02:18.500 --> 01:02:26.500
Gabby.

995
01:02:26.500 --> 01:02:29.500
Gabby, good.

996
01:02:29.500 --> 01:02:30.500
Okay.

997
01:02:30.500 --> 01:02:31.500
Happy gift feedback.

998
01:02:31.500 --> 01:02:33.500
We can also keep moving.

999
01:02:33.500 --> 01:02:37.500
We got to get through one more section.

1000
01:02:37.500 --> 01:02:39.500
And then that's kind of the bulk of the workshop.

1001
01:02:39.500 --> 01:02:41.500
Again, we're building a foundation here.

1002
01:02:41.500 --> 01:02:43.500
These are ones that are a little more obvious,

1003
01:02:43.500 --> 01:02:47.500
but sometimes how you word them is important, you know,

1004
01:02:47.500 --> 01:02:52.500
and even I took Laurel Lynn's from the chat.

1005
01:02:52.500 --> 01:02:57.500
You can see her comment where she was more in her market forces

1006
01:02:57.500 --> 01:02:59.500
talking about kind of more what she did.

1007
01:02:59.500 --> 01:03:02.500
I just took it to AI and I told it about this whole like,

1008
01:03:02.500 --> 01:03:04.500
I want to turn these into like cultural forces, right?

1009
01:03:04.500 --> 01:03:08.500
Like market forces that are like trending things happening right now.

1010
01:03:08.500 --> 01:03:10.500
How would we kind of like categorize these?

1011
01:03:10.500 --> 01:03:12.500
And what it gave me back was like really powerful.

1012
01:03:12.500 --> 01:03:14.500
So I just emailed it to her, but like,

1013
01:03:14.500 --> 01:03:18.500
I would encourage you guys take these like and bring them to AI

1014
01:03:18.500 --> 01:03:21.500
to kind of help refine them if you need to.

1015
01:03:21.500 --> 01:03:24.500
It starts with you and kind of like your human thinking around like,

1016
01:03:24.500 --> 01:03:27.500
okay, like this is, yeah, these are kind of some stances I have

1017
01:03:27.500 --> 01:03:30.500
that are like kind of zigging when others are zagging, right?

1018
01:03:30.500 --> 01:03:34.500
Like Marsha with yours, like it could be something on that.

1019
01:03:34.500 --> 01:03:38.500
You know, it could be like a peptide thing where you're like,

1020
01:03:38.500 --> 01:03:41.500
I don't know if like because this is an all natural alternative.

1021
01:03:41.500 --> 01:03:46.500
So you might have to take some harder stances on peptides to go,

1022
01:03:46.500 --> 01:03:50.500
Hey, let's help this will help sell this product and help people become

1023
01:03:50.500 --> 01:03:54.500
aware of this product when you kind of like draw a line there, right?

1024
01:03:54.500 --> 01:03:58.500
Like of some sort, right?

1025
01:03:58.500 --> 01:04:01.500
And that's what I have seen a lot of those brands do that are doing

1026
01:04:01.500 --> 01:04:04.500
marketing towards people in that kind of like in between of looking for

1027
01:04:04.500 --> 01:04:06.500
weight loss stuff, but not sure.

1028
01:04:06.500 --> 01:04:07.500
Do I do peptides?

1029
01:04:07.500 --> 01:04:08.500
Do I do GLP ones?

1030
01:04:08.500 --> 01:04:09.500
Do I do Ozempic?

1031
01:04:09.500 --> 01:04:10.500
Do I do alternatives?

1032
01:04:10.500 --> 01:04:11.500
Do I do supplements?

1033
01:04:11.500 --> 01:04:13.500
Like they're kind of in that they are on the fence.

1034
01:04:13.500 --> 01:04:15.500
And so you need to have like a hardened line.

1035
01:04:15.500 --> 01:04:18.500
You know, like unless your company offers both, right?

1036
01:04:18.500 --> 01:04:21.500
If your company offers both or you're in a net different company for

1037
01:04:21.500 --> 01:04:25.500
GLP one, like actual Ozempic and stuff, then, then whatever.

1038
01:04:25.500 --> 01:04:28.500
But like the best way to stand out on social media is to kind of like have

1039
01:04:28.500 --> 01:04:31.500
a stance, have a take a stand for something.

1040
01:04:31.500 --> 01:04:37.500
And so that's where you're talking about what is maybe the peptide

1041
01:04:37.500 --> 01:04:38.500
industry getting wrong.

1042
01:04:38.500 --> 01:04:41.500
What is weight loss industry getting wrong?

1043
01:04:41.500 --> 01:04:45.500
Like what is like, you can kind of go after all these, you know, kind of

1044
01:04:45.500 --> 01:04:48.500
throw rocks at these industries, essentially.

1045
01:04:48.500 --> 01:04:52.500
And it's going to create this gap for your, your brand of stand out.

1046
01:04:52.500 --> 01:04:54.500
Anyone want to share?

1047
01:04:54.500 --> 01:04:55.500
Anyone want to share?

1048
01:04:55.500 --> 01:04:56.500
All good?

1049
01:04:56.500 --> 01:04:57.500
Keep moving.

1050
01:04:57.500 --> 01:04:58.500
Keep moving.

1051
01:04:58.500 --> 01:04:59.500
Keep moving.

1052
01:05:10.160 --> 01:05:20.240
Belief methods or models use instead. This is where you're going to start sharing like some of the product, right? Like, this is like why we do it this way. This is why we built it into a coffee.

1053
01:05:20.240 --> 01:05:28.600
Like, you know, a supplement shouldn't be something that you like dread taking because it tastes terrible.

1054
01:05:29.000 --> 01:05:36.320
You know, and you always forget to take it. Like, we disintegrated into something you're already doing. It tastes great. That's how we made it into a coffee, right?

1055
01:05:36.320 --> 01:05:42.080
That's where you kind of like share a little bit of your product and why you did it that way, why it's built that way.

1056
01:05:42.080 --> 01:05:57.320
And again, it helps it kind of stand out from the crowd in your brand positioning, right? And then why is your approach meaningfully different? Again, this is kind of like your approach to the topic, your approach to weight loss, your approach to clean eating, your approach to women's health, right?

1057
01:05:57.320 --> 01:06:00.520
What is it? What's what's the difference here? Why is it different?

1058
01:06:00.520 --> 01:06:11.640
OK, perfect. OK, step three. OK, we're almost there. This is what we call the all road story. It's the last pillar, basically, of this diagram.

1059
01:06:11.640 --> 01:06:26.200
And essentially, this is the easy one because you just talk about yourself. OK, basically, we're telling we're going to tie in your personal story as much as you're willing to share into the brand a little bit because people like to buy from people.

1060
01:06:26.520 --> 01:06:34.760
And if you're building a brand, you know, you can't be totally faceless, but it's just you're going to have higher conversions if they know a little bit about who's behind the brand.

1061
01:06:34.760 --> 01:06:45.920
And so there's three angles. You don't have to do all of these. They might there might not be one that's true at all, right? But like, they're just thinking examples to help you tell a story.

1062
01:06:46.320 --> 01:06:59.520
And so the first one is what we call the mercenary story. What like, what's the honest commercial opportunity you saw in like getting into that space? This is kind of like, again, it builds trust with the audience. Just not just be like, hey, I'm just doing this.

1063
01:06:59.520 --> 01:07:11.320
Like, because like, I love being on mission, you know, for like better skin care. Like, it's just like, you know, there might be some other reason, right? Like, hey, I did this because I was in a, in a tight place in life.

1064
01:07:11.600 --> 01:07:23.000
And I had this skill set and I was just like, man, I wonder if I can, I can make a business out of this thing. You know, like, so what's that story? That's like, honestly, about like, what's like on the business side of things. So we're all running businesses.

1065
01:07:23.000 --> 01:07:33.000
You know, like for us, we talk about AI. We're like, we tell, we tell our whole story about how our last business got like hit and we were almost going bankrupt and all these crazy things.

1066
01:07:33.000 --> 01:07:39.000
And then we literally were like, what's going to sell right now? What's hot? And then we also were asking this question, like, what's in our hand?

1067
01:07:39.240 --> 01:07:45.960
And that's where these AI products came out, because it was like, this, there's a huge opportunity to AI. It might be one of the biggest opportunities of our life.

1068
01:07:45.960 --> 01:07:54.160
Why can't we play in that game and have a piece of that pie? Because we've been using the stuff that literally survive and thrive as a company, right?

1069
01:07:54.160 --> 01:08:07.720
And so I tell this story, right? It's not like this whole, like, I'm, you know, I'm trying to make a billion dollars here. It's just like honest to God truth of like, we were in a tight place and we were figuring out what's hot right now, right?

1070
01:08:07.720 --> 01:08:19.760
And we came back to these marketing principles of like, we use trends to capture attention and then we build products around those things. Okay, so answer that one here.

1071
01:08:19.760 --> 01:08:27.359
If you have one, if you have one. Now, missionary story, this is kind of the opposite side. This is like, what's that personal calling, a reason that makes you care, right?

1072
01:08:27.359 --> 01:08:34.319
So for me, we're always talking about how we believe entrepreneurs are the greatest force of positive change in the world.

1073
01:08:34.720 --> 01:08:42.439
And when we empower entrepreneurs who solve problems to make impact in the world, then it just makes the world a better place, right? So that's a missionary story.

1074
01:08:42.439 --> 01:08:55.080
We also have the whole family first angle that we talk about where it's like, Hey, what's the value of, you know, dad being home, you know, making kids breakfast because he built his own business that he can make it own hours and he can take that time.

1075
01:08:55.439 --> 01:09:05.319
You know, like, so I have a lot of stories on this one, but for you, there's probably something why you're into that industry, you're focusing on that product, you're helping people with that service.

1076
01:09:05.319 --> 01:09:19.600
Maybe as a breakthrough, you had a revelation, you had a, you know, something that was like, this is why I care, this is why I get out of bed, you know, to do this thing because this, you know, it also could be a story of like someone you've worked with.

1077
01:09:20.000 --> 01:09:29.920
You know, like, like, Hey, there's this woman who I knew who's struggling with this for years. And then she started drinking this coffee. I know the coffee's brand new, but like, I'm just making up an example.

1078
01:09:29.920 --> 01:09:40.120
She started drinking this coffee and then everything changed for her. And I never forget when she sent me, you know, that Christmas card and, and there's a whole story of how things started to change when she had this coffee.

1079
01:09:40.120 --> 01:09:47.120
And that's when I decided like, I need to get this in the hands of more people, right? So there, maybe there's a story like that. I just made that up.

1080
01:09:47.120 --> 01:09:53.160
But a story like that, that kind of has this like, it's got this missionary kind of thing, like, yeah, this is my mission.

1081
01:09:53.160 --> 01:10:00.000
Okay. And then the last two are basically what's an unusual combination of experience.

1082
01:10:03.820 --> 01:10:08.460
So hey, maybe, you know, I, uh, I was in this industry.

1083
01:10:08.460 --> 01:10:09.160
Now I'm over here.

1084
01:10:09.160 --> 01:10:12.540
So this is kind of like thinking about your past, thinking about kind of like

1085
01:10:12.540 --> 01:10:15.720
all the things you've had your hands in, that kind of create this unique

1086
01:10:15.720 --> 01:10:21.220
experience of like who you are, um, what, why, like, why the product is how it is.

1087
01:10:21.220 --> 01:10:25.200
And so again, some of these things might not even be related, but put them in here.

1088
01:10:25.200 --> 01:10:28.980
And then, um, this one, uh, how these worlds come together and you found a story.

1089
01:10:29.180 --> 01:10:32.380
You could honestly skip this one or leave it blank because I think the AI

1090
01:10:32.380 --> 01:10:35.580
starts to do this for you, where it starts to like kind of like put all these

1091
01:10:35.580 --> 01:10:36.420
three things together.

1092
01:10:36.420 --> 01:10:38.540
So just focus on the top three here.

1093
01:10:38.540 --> 01:10:39.900
I'll play the music again.

1094
01:10:39.900 --> 01:10:41.700
We'll do another five minutes on this one.

1095
01:10:41.700 --> 01:10:43.520
And this is the last big piece, okay?

1096
01:10:43.520 --> 01:10:45.300
Last big piece and we're going to put it all together.

1097
01:10:45.300 --> 01:10:46.420
Yeah, here we go.

1098
01:10:46.420 --> 01:10:53.420
[inaudible]

1099
01:10:53.420 --> 01:11:00.420
[inaudible]

1100
01:11:00.420 --> 01:11:07.420
[inaudible]

1101
01:11:07.420 --> 01:11:14.420
[inaudible]

1102
01:11:14.420 --> 01:11:21.420
[inaudible]

1103
01:11:21.420 --> 01:11:26.420
[inaudible]

1104
01:11:26.420 --> 01:11:32.420
[inaudible]

1105
01:11:32.420 --> 01:11:39.420
[inaudible]

1106
01:11:39.420 --> 01:11:46.420
[inaudible]

1107
01:11:46.420 --> 01:12:01.420
[inaudible]

1108
01:12:01.420 --> 01:12:16.420
[inaudible]

1109
01:12:16.420 --> 01:12:31.420
[inaudible]

1110
01:12:31.420 --> 01:12:46.420
[inaudible]

1111
01:12:46.420 --> 01:13:01.420
[inaudible]

1112
01:13:01.420 --> 01:13:16.420
[inaudible]

1113
01:13:16.420 --> 01:13:31.420
[inaudible]

1114
01:13:31.420 --> 01:13:58.420
[inaudible]

1115
01:13:58.420 --> 01:14:13.420
[inaudible]

1116
01:14:13.420 --> 01:14:28.420
[inaudible]

1117
01:14:28.420 --> 01:14:43.420
[inaudible]

1118
01:14:43.420 --> 01:14:58.420
[inaudible]

1119
01:14:58.420 --> 01:15:00.060
my brand style sounds.

1120
01:15:06.800 --> 01:15:08.400
Again, that one's optional.

1121
01:15:08.400 --> 01:15:13.440
So keep working down through this make it sound like you section, finish up this one

1122
01:15:13.440 --> 01:15:21.920
up here, go down here, fill these out, I'll do mine real quick, and then stop before step

1123
01:15:21.920 --> 01:15:34.320
forward, we're actually going to skip step four for now and come back to it, okay.

1124
01:15:34.320 --> 01:16:00.320
[Music]

1125
01:16:00.320 --> 01:16:26.320
[Music]

1126
01:16:26.320 --> 01:16:35.400
One note on the expansion of freedom, what does this mean?

1127
01:16:35.400 --> 01:16:42.200
Basically, this means we are going to give this prompt to AI, right?

1128
01:16:42.200 --> 01:16:45.960
And we're going to basically create an engine that if we put stuff into it, it puts stuff

1129
01:16:45.960 --> 01:16:46.960
out.

1130
01:16:46.960 --> 01:16:52.240
And so if you voice like dump kind of an idea in there, it's going to write it out into

1131
01:16:52.240 --> 01:16:56.120
something that really aligns with your viral content framework.

1132
01:16:56.120 --> 01:16:59.720
And so the expansion of freedom is like how much freedom does that AI have to kind of

1133
01:16:59.720 --> 01:17:01.160
like expand it.

1134
01:17:01.160 --> 01:17:06.280
So if you wanted to like kind of take your words and kind of keep it very similar to your wording,

1135
01:17:06.280 --> 01:17:09.160
but just like do some light edits, that's this one.

1136
01:17:09.160 --> 01:17:13.800
If you want to kind of like build it out from just an idea, that's that one.

1137
01:17:13.800 --> 01:17:18.280
If you want to like find fresh angles always of like, hey, here's another angle, maybe you

1138
01:17:18.280 --> 01:17:21.560
don't have a lot of content kind of ideas, you can do that one.

1139
01:17:21.560 --> 01:17:26.600
And of course, you can change these later, but I would say by default, just leave it on

1140
01:17:26.600 --> 01:17:27.880
the middle one.

1141
01:17:27.880 --> 01:17:31.200
And then if you want to like choose either one, that's totally fine.

1142
01:17:31.200 --> 01:17:36.600
And then for the default closing style, this one is essentially, if it's writing a social

1143
01:17:36.600 --> 01:17:39.520
media post, what's kind of the ending like?

1144
01:17:39.520 --> 01:17:43.160
Is it like, it's just a strong ending, like a statement?

1145
01:17:43.160 --> 01:17:44.720
Is it like a call to action?

1146
01:17:44.720 --> 01:17:49.440
Like, hey, if you want this guy to comment the word guide, you know, and I'll send it

1147
01:17:49.440 --> 01:17:50.440
to you.

1148
01:17:50.440 --> 01:17:53.880
Or, what do you think about GOP ones?

1149
01:17:53.880 --> 01:17:55.480
Are you going all natural?

1150
01:17:55.480 --> 01:17:57.640
Are you doing the exam pick, right?

1151
01:17:57.640 --> 01:18:03.680
So it's inviting a response, whether it's a comment engagement or like a call to action.

1152
01:18:03.680 --> 01:18:08.520
This one also would be kind of like offering a resource or next step, like book a call,

1153
01:18:08.520 --> 01:18:09.520
click a link.

1154
01:18:09.520 --> 01:18:10.520
I guess this one's more our CTA.

1155
01:18:10.520 --> 01:18:13.320
This one's more engagement, like getting a comment.

1156
01:18:13.320 --> 01:18:18.760
And then direct offer would be like, today only we have a sale going on, like use the

1157
01:18:18.760 --> 01:18:20.400
coupon code blank at this.

1158
01:18:20.400 --> 01:18:22.960
So it's a little bit more salesy, right?

1159
01:18:22.960 --> 01:18:24.240
So this is the default.

1160
01:18:24.240 --> 01:18:26.280
Of course, you can always change it.

1161
01:18:26.280 --> 01:18:30.880
I think this is a good one because like social media, typically content creation, we are typically

1162
01:18:30.880 --> 01:18:33.440
trying to get people to take a next step of some sort.

1163
01:18:33.440 --> 01:18:38.200
So I like the invite response or offer a resource.

1164
01:18:38.200 --> 01:18:39.960
Cool.

1165
01:18:39.960 --> 01:18:44.560
Okay, I'll give you two more minutes.

1166
01:18:44.560 --> 01:18:51.600
Two more minutes here.

1167
01:18:51.600 --> 01:19:05.720
I'm going to change the song now because this one's putting me to sleep.

1168
01:19:05.720 --> 01:19:07.360
There we go.

1169
01:19:07.360 --> 01:19:09.760
It's a very random playlist.

1170
01:19:09.760 --> 01:19:13.280
I just searched music for writing on Spotify.

1171
01:19:13.280 --> 01:19:14.280
That's what this is.

1172
01:19:14.280 --> 01:19:18.960
There's like a stranger thing song on there.

1173
01:19:18.960 --> 01:19:19.960
Interesting.

1174
01:19:19.960 --> 01:19:20.960
Okay.

1175
01:19:20.960 --> 01:19:21.960
Two more minutes.

1176
01:19:21.960 --> 01:19:44.920
Okay.

1177
01:19:44.920 --> 01:19:59.960
Okay.

1178
01:20:13.840 --> 01:20:18.720
All right, all right, cool. All right, guys, let's finish this up. We did the bulk of the work.

1179
01:20:18.720 --> 01:20:23.520
That was a workshop because my writing muscles might be a little sore after this one,

1180
01:20:23.520 --> 01:20:28.640
because there's a lot of like kind of deep thinking and kind of pulling stuff out. And again,

1181
01:20:28.640 --> 01:20:32.800
done as better than perfect, just get something done. And then A is going to take it to the next

1182
01:20:32.800 --> 01:20:37.040
level. We can refine this over time. We can add to it. And you honestly just have to test this.

1183
01:20:37.040 --> 01:20:43.200
You have to test it in social and content and messaging and newsletters and see what's resonating

1184
01:20:43.200 --> 01:20:47.840
and then refine it from there. Okay. So in this section, which has single source of truth, we're

1185
01:20:47.840 --> 01:20:52.240
going to skip this. I think it got a little out of order. We're going to come back to that.

1186
01:20:52.240 --> 01:20:57.280
We're going to go down to this master skill file section. Okay, master skill file section. This is

1187
01:20:57.280 --> 01:21:02.800
the most important thing. Definitely do this before you leave the page. I think it will save your stuff,

1188
01:21:02.800 --> 01:21:08.160
but there's no guarantee. I don't want all your work to be lost essentially. So this master prompt

1189
01:21:08.160 --> 01:21:13.520
section here, you can click on preview and it actually show you the master prompt. Look at this

1190
01:21:13.520 --> 01:21:20.240
thing. It is huge. And it's taking all the stuff that you wrote and it's putting it into this prompt

1191
01:21:20.240 --> 01:21:25.760
that we created that's going to basically be a skill for any AI tool to help you align with this

1192
01:21:25.760 --> 01:21:32.880
messaging framework, give it context, give it a lot of nuances to really again help your content

1193
01:21:32.880 --> 01:21:38.000
stand out from the crowd. This is something you can give to Claude, perplexity, Sabi, and basically

1194
01:21:38.000 --> 01:21:43.520
say, Hey, help me create content, help me increase my influence, help me write a news that helped me

1195
01:21:43.520 --> 01:21:48.560
do a blog post and it's going to start to write in this angle. And it's really, really powerful. So

1196
01:21:48.560 --> 01:21:53.680
I would, I would feel free to do this, but I would definitely download this. So click download as an

1197
01:21:53.680 --> 01:22:00.000
MD. It downloads as something called an MD file, which is just a markdown file. It's like a text

1198
01:22:00.000 --> 01:22:05.920
file. It's it's it's kind of boring, but it's really great for AI AI can read these really quickly.

1199
01:22:05.920 --> 01:22:10.800
You can also just copy this. So if you want to copy it and send it to Sabi, you want to copy it,

1200
01:22:10.800 --> 01:22:15.520
put it in your own document, definitely do that before leaving the page. And then you can tweak

1201
01:22:15.520 --> 01:22:21.520
it from there in your other tools. So that's your action and get the work you've done out of here,

1202
01:22:22.080 --> 01:22:27.360
because it might be gone if you leave the page. And then we got to put it to work. Okay, so you

1203
01:22:27.360 --> 01:22:34.000
can copy it into like, like, look at this, I'll just copy mine, copy master prompt. I'll come over

1204
01:22:34.000 --> 01:22:40.720
here to like, perplexity, for example. And in perplexity, I could actually add this in as a skill.

1205
01:22:40.720 --> 01:22:48.640
So I could go customize. Same thing with Claude, you could hit custom, or sorry, customize skills,

1206
01:22:48.640 --> 01:22:54.160
okay? And you can basically say create skill. And I like to like, when I'm creating a skill,

1207
01:22:54.160 --> 01:22:59.040
if I don't have a fully done, I'll say create with computer. And I basically will just say,

1208
01:22:59.040 --> 01:23:06.560
hey, help me put together skill, like here's the, here's the MD file, right? And I'll just attach.

1209
01:23:06.560 --> 01:23:12.720
Okay, so I'll just attach that file I just downloaded. Okay, so that one I just downloaded.

1210
01:23:13.440 --> 01:23:19.920
There it is, boom, I'm going to upload that. And perplexity is going to go create that skill for me.

1211
01:23:19.920 --> 01:23:24.320
It's going to put it in my skill library. Anytime I'm creating like, viral type content,

1212
01:23:24.320 --> 01:23:30.640
it can, it can use this skill. Okay, and it goes into its brain, essentially. Now, Claude's the same way

1213
01:23:30.640 --> 01:23:38.080
for Sabi, if you're using Sabi, there's two ways to do this. One is you just copy the prompt,

1214
01:23:38.080 --> 01:23:43.840
which I'll do this, and I'll go over to, go over to Sabi and go to my, my chat. And I'll just like,

1215
01:23:43.840 --> 01:23:53.360
put it in there, I'll be like, Hey, I just did this exercise. I can't spell, take whatever you can

1216
01:23:53.360 --> 01:23:58.000
learn from this and add it to my brand voice preferences. So I'd say something like that, like,

1217
01:23:58.000 --> 01:24:04.160
and then I would just paste that whole thing in there. Oh, it's too long. It's so I would just

1218
01:24:04.160 --> 01:24:11.520
maybe make it a little smaller. Okay. Boom. Oh, it's way too long. Okay. So if it's too long,

1219
01:24:11.520 --> 01:24:17.360
then what we need to do is just upload it as a file. So hold on. Wow, that's so long. Okay. So

1220
01:24:17.360 --> 01:24:21.680
I would just upload it as a MD file. You already downloaded that, right? So you click the little

1221
01:24:21.680 --> 01:24:26.480
plus button, you upload it boom. And that's actually, I think, better because it's going to add it to

1222
01:24:26.480 --> 01:24:32.880
our library. So it's going to, it's going to see it in the chat. But then it's also going to

1223
01:24:32.880 --> 01:24:37.200
add it to the library when you ever upload a file like that. And it's something I can reference.

1224
01:24:37.200 --> 01:24:42.640
So when I'm having Sabi right for me, I would say, you know, she might come up with a first draft,

1225
01:24:42.640 --> 01:24:46.640
and I'm like, and it's okay, I'll be like, hey, run that through my viral messaging framework.

1226
01:24:46.640 --> 01:24:51.920
Right. That's what we're going to call it. Viral messaging, like, so she can go look at that

1227
01:24:51.920 --> 01:24:57.040
library file, kind of run it through that, and then essentially improve the copy from there.

1228
01:24:57.040 --> 01:24:59.840
Does that make sense? So that's really the last step.

1229
01:25:03.200 --> 01:25:06.280
But the goal is like take you through this process, right?

1230
01:25:06.280 --> 01:25:08.200
Um, it's not got too many tabs open.

1231
01:25:08.200 --> 01:25:09.600
Which one is it?

1232
01:25:09.600 --> 01:25:11.160
This one.

1233
01:25:11.160 --> 01:25:11.440
Okay.

1234
01:25:11.440 --> 01:25:14.240
So take you through the process, get you the framework.

1235
01:25:14.240 --> 01:25:14.480
Okay.

1236
01:25:14.480 --> 01:25:17.400
If you want to map it out on a little Venn diagram, like I've done, that's fine.

1237
01:25:17.400 --> 01:25:21.180
Two, but this is really the gold right here that we're trying to get to a

1238
01:25:21.180 --> 01:25:23.800
custom skill file built for you, for your brand.

1239
01:25:23.800 --> 01:25:25.600
You can give to any AI tool.

1240
01:25:25.600 --> 01:25:27.920
And this is, we're going to use this for future weeks.

1241
01:25:27.920 --> 01:25:30.800
We're going to use this when we're doing social media content, it's going to

1242
01:25:30.800 --> 01:25:34.160
come back to these messaging frameworks because you're not going to try to hit

1243
01:25:34.160 --> 01:25:37.740
every single angle in every post, but you're going to choose one of those angles.

1244
01:25:37.740 --> 01:25:40.520
Cause the left side, we know it's trending stuff.

1245
01:25:40.520 --> 01:25:44.920
The right side we know is timely stuff based on why your product is a right fit

1246
01:25:44.920 --> 01:25:47.280
for the stuff happening in culture and the market right now.

1247
01:25:47.280 --> 01:25:50.120
And then the why, why us stuff at the bottom.

1248
01:25:50.120 --> 01:25:54.320
That is like stuff that makes people fall in love with you and the brand

1249
01:25:54.320 --> 01:25:56.960
specifically because of you, the you behind it.

1250
01:25:57.400 --> 01:25:57.680
Okay.

1251
01:25:57.680 --> 01:25:59.880
So it makes all your content so much more powerful.

1252
01:25:59.880 --> 01:26:00.880
Okay.

1253
01:26:00.880 --> 01:26:05.400
So the last part here, and this part, um, no more action items, no more workshop.

1254
01:26:05.400 --> 01:26:07.000
I just want to teach for a second.

1255
01:26:07.000 --> 01:26:13.400
So, um, a lot of people are when it comes to content creation, they are just

1256
01:26:13.400 --> 01:26:17.280
overwhelmed, like because it's just, there's so much to, there's so little

1257
01:26:17.280 --> 01:26:20.880
time and so much to do when it comes to social media or anything like that.

1258
01:26:20.880 --> 01:26:25.840
But it is a huge opportunity to grow a brand, to grow your influence, to grow

1259
01:26:25.840 --> 01:26:28.320
your business, it's free, you know?

1260
01:26:28.320 --> 01:26:33.480
And so if we can use AI that just help us in, in some form or fashion there, we

1261
01:26:33.480 --> 01:26:37.560
can start tapping into it without it being a huge burden.

1262
01:26:37.560 --> 01:26:43.760
And a tip that someone gave me a long time ago, this was, um, we had her on the

1263
01:26:43.760 --> 01:26:50.320
podcast and she was Russell Brunson's assistant, I want to say, or con, no.

1264
01:26:50.320 --> 01:26:52.320
And she was referencing like content person.

1265
01:26:52.320 --> 01:26:53.280
I think that's what it was.

1266
01:26:53.680 --> 01:26:57.440
So Russell Brunson, you know, big internet marketer, he found a click

1267
01:26:57.440 --> 01:26:59.080
funnels, a nine figure company.

1268
01:26:59.080 --> 01:27:04.480
Um, she was like his content assistant for a while, um, for like a year or two.

1269
01:27:04.480 --> 01:27:07.520
And so we interviewed her on our podcast.

1270
01:27:07.520 --> 01:27:12.000
I met her through a mastermind and she gave this one tip that I never forget,

1271
01:27:12.000 --> 01:27:18.560
which was she was like, when it comes to content creation, work within your,

1272
01:27:18.560 --> 01:27:21.760
like your, the thing that you're naturally comfortable with.

1273
01:27:22.320 --> 01:27:26.360
Okay, so when it comes to content creation, work within the thing you're

1274
01:27:26.360 --> 01:27:27.480
naturally comfortable with.

1275
01:27:27.480 --> 01:27:31.320
So she said, some people listening are natural journalers.

1276
01:27:31.320 --> 01:27:33.160
Like they just loved a journal, right?

1277
01:27:33.160 --> 01:27:36.280
So she's like, your content creation should come from your journal.

1278
01:27:36.280 --> 01:27:37.400
They use just journal.

1279
01:27:37.400 --> 01:27:40.760
You're already journaling, just journal and then take picture of that.

1280
01:27:40.760 --> 01:27:44.600
Give it to AI and have it run it through this viral content framework and boom,

1281
01:27:44.600 --> 01:27:46.840
you have all your social media posts for the month, right?

1282
01:27:46.840 --> 01:27:50.360
Some people like to talk, they're verbal processors, right?

1283
01:27:50.600 --> 01:27:54.440
So maybe they should do a podcast or some sort of long form thing.

1284
01:27:54.440 --> 01:27:55.960
Maybe it's not even something that's polished.

1285
01:27:55.960 --> 01:27:59.520
It's just like brain dumping into AI once a week.

1286
01:27:59.520 --> 01:28:01.280
Just all the ideas you have, right?

1287
01:28:01.280 --> 01:28:05.040
And just processing, processing with AI, then you're going to have that

1288
01:28:05.040 --> 01:28:08.000
single source of truth, go to the AI viral framework.

1289
01:28:08.000 --> 01:28:10.320
It's going to build out the content from there, right?

1290
01:28:10.320 --> 01:28:13.920
For some of you, maybe it's, it's writing, like typing, right?

1291
01:28:13.920 --> 01:28:15.520
And that's, that's kind of your default.

1292
01:28:15.520 --> 01:28:19.360
For some of you, maybe it's a conversation with a friend.

1293
01:28:19.720 --> 01:28:22.520
So maybe you go get coffee with that good friend once a week and you

1294
01:28:22.520 --> 01:28:25.720
just record the conversation, you know, and you're just having deep

1295
01:28:25.720 --> 01:28:27.360
conversation with that one friend.

1296
01:28:27.360 --> 01:28:31.120
And, and that one friend is just good at question-asker and you're

1297
01:28:31.120 --> 01:28:33.640
asking them questions and you're just recording the whole thing.

1298
01:28:33.640 --> 01:28:36.960
And then you send it to this AI framework and it pulls out the content

1299
01:28:36.960 --> 01:28:38.280
that's okay to share, right?

1300
01:28:38.280 --> 01:28:40.320
Like maybe Zoom calls like this.

1301
01:28:40.320 --> 01:28:41.960
Like for me, I do a lot of these.

1302
01:28:41.960 --> 01:28:45.640
And so that's how I create my social media content is it pulls my Zoom

1303
01:28:45.640 --> 01:28:46.600
recordings, right?

1304
01:28:46.600 --> 01:28:48.120
And it's looking for content within that.

1305
01:28:48.120 --> 01:28:50.480
So again, the tip is don't do more work.

1306
01:28:50.480 --> 01:28:53.480
Do something that's already natural to you that you're already doing,

1307
01:28:53.480 --> 01:28:56.280
that you already love doing that is already easy for you.

1308
01:28:56.280 --> 01:29:00.120
For some people, it's like such a pain to go like journal or for some

1309
01:29:00.120 --> 01:29:03.440
people, it's such a pain to go type something out, but you have some other

1310
01:29:03.440 --> 01:29:09.360
modality talking on the phone, you know, verbal, writing, like typing or

1311
01:29:09.360 --> 01:29:10.320
journaling, right?

1312
01:29:10.320 --> 01:29:13.800
So there's something like that that is like you would lean towards.

1313
01:29:13.800 --> 01:29:17.320
So choose that as your single, we call it the single source of truth.

1314
01:29:17.760 --> 01:29:21.320
Okay, and so that's what kind of got out of order here, which is up here.

1315
01:29:21.320 --> 01:29:23.960
The single source of truth, and you can kind of choose.

1316
01:29:23.960 --> 01:29:27.160
You can be like, Hey, is it one of these is something else?

1317
01:29:27.160 --> 01:29:30.960
And basically the goal here is just to like create once.

1318
01:29:30.960 --> 01:29:33.560
This is where you're going to put your human element in.

1319
01:29:33.560 --> 01:29:37.320
You know, maybe once a week, you just put in that human part, right?

1320
01:29:37.320 --> 01:29:41.840
Like for Ryan the VSC, who taught me this framework, it's his newsletter.

1321
01:29:41.840 --> 01:29:45.480
So he has this newsletter he writes and that's what he puts all his human

1322
01:29:45.480 --> 01:29:50.960
effort into. And then from that single source of truth, he has a whole team and

1323
01:29:50.960 --> 01:29:55.560
AI and all the things that multiply that thing across the internet into a

1324
01:29:55.560 --> 01:29:56.720
bunch of different formats.

1325
01:29:56.720 --> 01:29:58.520
So he does one newsletter.

1326
01:30:05.520 --> 01:30:10.880
must come from you. If it doesn't, then it's just going to be like AI garbage over time, you know,

1327
01:30:10.880 --> 01:30:15.440
AI can make up stuff. But like, I think this one thing, if you can just do one thing once a week,

1328
01:30:15.440 --> 01:30:20.720
it could literally be like 10 minutes a week, 15 minutes a week, where you're just talking to AI,

1329
01:30:20.720 --> 01:30:26.160
you know, on the way home, you're just like voice texting to Sabi, she's putting in a document,

1330
01:30:26.160 --> 01:30:30.480
and then you're having it run through the file framework, and then it's creating all the content

1331
01:30:30.480 --> 01:30:35.760
from there. So have one single source of truth, define it, and then like, how are you going to do

1332
01:30:35.760 --> 01:30:41.120
it? Like put it in and array them up some sort, right? I'm going to do a newsletter once a week.

1333
01:30:41.120 --> 01:30:45.680
I'm going to shoot one YouTube video once a week. I'm going to, you know, have a conversation with

1334
01:30:45.680 --> 01:30:50.480
a friend that we're asking each other deeper questions once a week, right? I'm going to do a

1335
01:30:50.480 --> 01:30:56.400
phone call with Sabi, right? Like whatever that is, okay? So the goal here is to just define something

1336
01:30:56.400 --> 01:31:03.120
easy that fits within your default kind of preferences, and it's not overwhelming, okay?

1337
01:31:03.120 --> 01:31:08.960
And then when we do that, we can put this framework to work, right? Where we can like just turn

1338
01:31:08.960 --> 01:31:13.360
a messy idea into something, right? So once you have given this framework to Sabi or to

1339
01:31:13.360 --> 01:31:18.320
perplexity or something like that, like, did I do this in perplexity? Okay, yes, I gave it this

1340
01:31:18.320 --> 01:31:24.800
skill. And then I'm just going to say, I don't know, Sabi, it's going to make my skill. I should

1341
01:31:24.800 --> 01:31:28.880
approve this beforehand. We could have tested it out. But when you guys have done this, test it

1342
01:31:28.880 --> 01:31:34.560
out. So try one of these things like, hey, build me a two week content calendar, you know, rotating

1343
01:31:34.560 --> 01:31:40.320
these topics, right? Here's this messy recording, turn it into some video scripts, turn it into a

1344
01:31:40.320 --> 01:31:44.720
carousel. You basically like run your stuff through this framework, and it's going to put

1345
01:31:44.720 --> 01:31:50.080
these angles on it that make it stand out from the crowd, okay? The goal is you just have to create

1346
01:31:50.080 --> 01:31:57.920
once, then you can distribute everywhere. You can use AI to multiply and take this authentic source

1347
01:31:57.920 --> 01:32:01.440
and put it into many different formats. And we're going to show you that in the next

1348
01:32:01.440 --> 01:32:05.440
couple of weeks, like, how do you actually have the AI agent start to do this for you?

1349
01:32:05.440 --> 01:32:12.320
And actually start to do posting for you automated on different platforms so that you can start

1350
01:32:12.320 --> 01:32:16.800
getting your brand out there, you're messaging out there, and start building that online presence,

1351
01:32:16.800 --> 01:32:21.600
the online influence without as much work as it took three years ago, you know, when you had to do

1352
01:32:21.600 --> 01:32:25.200
it all yourself. So that's where we're going over the next couple of weeks. This is kind of the

1353
01:32:25.200 --> 01:32:31.760
expand your influence section. Any questions about that before we before we wrap, I wanted to hit

1354
01:32:31.760 --> 01:32:35.520
right around 90 minutes. So we're kind of right around there. I know there's a lot today. We did

1355
01:32:35.520 --> 01:32:40.480
a lot of kind of work here. And I remember when I first went through this process, I was just like,

1356
01:32:41.040 --> 01:32:46.240
I got like halfway there. And I had to take some time with it. So if you kind of don't feel like

1357
01:32:46.240 --> 01:32:52.160
it's fully nailed down, take some time with this page, we'll put it in the group. And I really

1358
01:32:52.160 --> 01:32:56.400
take some time to think through some of these lenses, because again, it's going to give you

1359
01:32:56.400 --> 01:33:01.760
basically this like map of like, this is my roadmap for content. I just choose one of these

1360
01:33:01.760 --> 01:33:07.040
angles. I just talk about story within that angle. I choose a topic here. And then also give you

1361
01:33:07.040 --> 01:33:12.160
a place to like, again, you filter your brain kind of dumps into AI and filters it through this

1362
01:33:12.160 --> 01:33:17.280
framework. And it puts it out and that's like super unique personalized to you and positioned

1363
01:33:17.280 --> 01:33:25.440
for virality, right? Position for standing out in a loud crowd. Okay, noisy crowd. All right,

1364
01:33:25.440 --> 01:33:36.240
any questions? Any questions? All good? Cool. You guys are easy. Easy. All right. So you guys

1365
01:33:36.240 --> 01:33:41.520
got the page, I put it in the chat, make sure you download your your prompt, whatever you have so

1366
01:33:41.520 --> 01:33:47.040
far. Okay, as you don't lose your progress, because I don't know if the page saves forever. I think

1367
01:33:47.040 --> 01:33:50.880
it if you go off it and come back, I think it still sticks. But if you do leave it for a while,

1368
01:33:50.880 --> 01:33:57.840
it might not be back there. So, and then put that prompt into another tool. And then you can just

1369
01:33:57.840 --> 01:34:02.480
take it from there with another tool. If you got it halfway, you can take it to the, you know,

1370
01:34:02.480 --> 01:34:07.600
to the end with perplexity or cloud or or sobbing, just like keep chatting with it, keep

1371
01:34:07.600 --> 01:34:15.360
brain dumping into it. And you'll get it across the finish line. Cool. All right, guys,

1372
01:34:15.360 --> 01:34:20.080
that's it for today's session. Congrats on completing week seven. It's a big one. Next week,

1373
01:34:20.080 --> 01:34:26.320
we're talking about doing a similar thing. The next week is a lot easier, like, of a process

1374
01:34:26.320 --> 01:34:31.440
to set up. It doesn't take as much time. This one was definitely a heavy human lifting day,

1375
01:34:31.440 --> 01:34:34.640
but we got it done. You don't have to really walk away with too much homework today.

1376
01:34:34.640 --> 01:34:39.120
Next week, we're going to set up something on the AI set of things. That's a pretty quick setup,

1377
01:34:39.120 --> 01:34:43.920
and then we'll just run. And it'll also give you more angles of ways to increase your influence

1378
01:34:43.920 --> 01:34:48.560
with your business. And then the week after that, we're going to talk about like, actually,

1379
01:34:48.560 --> 01:34:52.400
how we put this in practice and start posting, start putting stuff out there. So,

1380
01:34:52.400 --> 01:34:56.640
we kind of build on each other these next three weeks. Just a reminder,

1381
01:34:56.640 --> 01:35:00.000
felt the survey right after the call, if you can, gets us good feedback.

1382
01:35:03.760 --> 01:35:04.440
where you're getting stuck.

1383
01:35:04.440 --> 01:35:07.240
It helps us lean in with you to help get you unstuck.

1384
01:35:07.240 --> 01:35:11.880
If you're feeling stuck in any format and with that, we'll see you next week.

1385
01:35:11.880 --> 01:35:12.880
All right, guys.

1386
01:35:12.880 --> 01:35:15.160
See you guys.

1387
01:35:15.160 --> 01:35:15.520
Bye bye.

1388
01:35:15.520 --> 01:35:23.180
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