If you can hit the button there.
And then just hit that.
All right. Hey guys, how are you doing.
Awesome.
We'll get everybody just a second to get on here.
We are live on Facebook now, so let's give it a second.
Let's jump into it.
Zoom.
All right.
Well, we wait or we should jump in. That's us too. We can probably go in I'll watch the room. Okay, let people in. Yeah.
Okay, there is Amy and Walter connecting to audio. Yeah, okay.
Give them a second.
Cool, cool. I think they jumped in and then away.
But, um, there we go.
Awesome.
Cool guys. Hope everybody's doing well, wherever you're tuning in from.
So Tuesday is going to be a bit different we decided because we kind of where we are in our processes we thought it'd be a good time to take some time to talk about Facebook ads today and growing our channels through Facebook ads, as well as Instagram
So that's what we're going to be diving into today. And I will probably Bruce will do most of the time I'm going to talk first and then Bruce will do some talking so you'll see each of us but um, we are going to.
So we're recording this we're streaming it into the membership group, and then I know we talked to you guys about maybe sharing this with the broader community your group.
So what's gonna happen is like you guys are on zoom, we're going to chat we can do discussion, answer any questions you guys get that they're going to get just the teaching part of this and we'll just share that with people so that that'll be so we're going to
record and we'll do all that but for this call we can just be on.
If you guys could be muted what during the teaching that'd be helpful just in case like the camera, actually I'm going to be recording it doesn't even really matter.
So, we should be good. It'll be a little different. We're not going to do master classes, often, but when we do, we want to just do them live and you guys can have a chance to ask questions and the live access to it so just something fun but.
Alright, so let me change some settings here, according there.
Just double check everything so full disclosure as well like we recorded this in like February, this this training with our group and basically, it's gone, it's gone, so we can't find it, it's gone so we're going to do it again we thought why don't we just do it with
So, back up your stuff. This was like before we had some of our system. This was the, it was the very first 90 day group yeah we were first two weeks of the 90% it was fun but we were flying by the seat of our pants so we're recording it for the sake of having the recording
but also now the people who have joined us in the last second 90 day group and people who have joined the membership will get the live access as well. So, if you want to join this, I'll text it to you and then I can make you a co host.
Awesome.
Very good. So,
and then you can, you can do it on your computer, if you can tell we're just being extra careful.
Record it yeah and all that.
Cool.
Making sure we've got it on.
Now there's three verses in here.
Good. No audio. Okay.
So, let's there's why don't we pray and then we'll jump into it. Yes, let's do that.
So, Father God thank you so much for again this community, the gift that you give us by giving us each other. I just pray that you Holy Spirit you will lead us and guide us and all truth and wisdom today open our minds and hearts to the possibilities of
what our channels can be. Give us vision, give us eyes to see what you're doing give us ears to hear what you're saying, in Jesus name. Amen.
Okay, like always when it's the two of us the double duo there's a little bit of a preach and there's a little bit of a teach okay and so I wanted.
So I wanted to start this session before we dive into the tech and before we dive
into the tools, I just want to share with you guys a little bit about the mindset
of a kingdom messenger when it comes to ads, buying ads, advertising, your
message, advertising yourself in many ways.
Um, and I've shared this in our workshop before briefly, and I've shared
this with some of our former 90 days.
So you might've heard it before, but I think it's worth repeating because I
still at times have to repeat this to myself when we're advertising.
So when we first started posture, you know, it was, it was my little organic
growth that was what I could conjure up by sharing it with my friends and family.
So probably less than a hundred people, you know, joined along and I was putting
in the hours and I was wanting to reach my who, um, and up until that point,
I just thought it would just happen.
Like if it was meant to be, it would just happen.
Right.
But Bruce really challenged that thinking.
Cause he said, you know, we know how social media works.
Like there's algorithms, there's things that take priority.
When you buy, when you advertise, you're obviously giving more priority, but
also there's that targeting segment.
And Bruce was like, you know who your, who is and your, who
might not be following you yet.
And so he said, we should buy some ads.
And I was like, absolutely not.
It felt self-promotional.
It seemed to violate, you know, the piece I had by staying obscure
and letting that be my security.
And so I was so against it, but Bruce repeated to me words from our mentor,
one of our business mentors.
And he said, you're good soil, Lindsay, you are good soil.
And what he meant by that is what you're pouring out, what you're doing with the
Lord has planted in you is worth investing in.
And so it really caught me off guard because I, I realized that I was carrying
really kind of a poverty mindset when it came to my own message and ministry.
You know, if it was somebody else, like, you know, how people come to your
church from the mission field, for instance, or big ministries or
organizations, and they ask for partnership, they ask for donations.
Like never was I hesitant to give into other people's ministries
and messages and missions.
But when it came to my own, I just kind of wanted to hide behind if it
was meant to be, it would just happen.
But again, as kingdom messengers, we're learning to leverage the digital
landscape to disciple nations.
And by doing that, we have to learn how to use the tools properly and play within
the systems that we're utilizing and that we're occupying.
And so, yes, I do believe in the, you know, there are, there are things
that are going to happen supernaturally.
I believe that that did happen with posture as well.
I believe that there's things that will be supernaturally provided for, but
also, you know, these are tools in our hands, so it's, it's good for us to
learn the skills, right.
And to utilize the tools.
Um, and so we began to run ads for face on through Facebook and Instagram.
And what was really cool was I wasn't just growing in numbers because I know
that it's, it can be kind of easy to see like a graph or see numbers and it just
kind of feels so we feel so far removed from it, it would just feels like data,
stagnant data, but these are people on the other end of the screen, these
are people that I was reaching.
These are my, who people were being blessed by the message.
They were being reached by the message.
And so I realized that as I was investing in my message by buying ads, I was
actually, you know, what was happening was what was accumulating was also being
accelerated by reaching those people.
And again, any other context, I really wouldn't have had this hangup, even if
it were me going on a mission trip, right?
Like has any of us gone on those short-term mission trips or long-term mission
trips?
Like we had to get in front of people sometimes to donate, you know, for the
trip, to donate, for the resources that we were taking, write letters.
Like I did that in youth group, right?
Like no issues there by me physically going to a location.
I never had an issue with investing in that, but something about when it hit the
screen, it was like, there was this block, right?
Like this isn't really real or it's real, but it's too self-promotional.
And maybe that's because I had to, you know,
bias.
We all want to be like all humble, more humble than Jesus.
Right.
So through what I'm saying is through that process of not just, I didn't get over
it in order to start advertising.
I got over it enough to start advertising.
And as I started advertising posture, I began to get over it.
If that makes sense.
Like, it wasn't like, okay, I'm totally okay with all of this.
Let's do that.
Like, sometimes I still see my ads and I'm like, Oh my gosh, I'm on the screen
and whatever, and they're sponsored under my name.
But again, I'm becoming more and more free in this process and realizing not
just the potential, but the huge possibilities that we have as kingdom
messengers by leveraging the digital landscape.
So I just wanted to encourage you all today.
You are good soil.
You're already investing a lot of your time, which in my opinion is way
more valuable than money.
So this is very secondary.
to all that you've already invested in your channel
by putting the time, the effort into researching,
into scripting, into producing, into getting it out there,
publicizing, posting, this is kind of second level stuff.
And I want you to think of it that way.
I don't want it to take over your mind
as being something that's above the time
that you've already invested.
Exactly.
So, and I was gonna say that part of this
is with marketing and all that is it's basically
you have some good news to share with people
and marketing is just getting that in front of people.
And so like we decided we're gonna run a workshop
to help kingdom messengers, you know?
And so it would have been, I don't wanna say naive,
but it wouldn't have been nearly as effective
if we just posted it on our channels and said,
hey, does anyone wanna help us with this?
We actually have to run paid ads
to get it in front of the right people.
And this Facebook ad platform
with Instagram and Facebook ads
is one of the most powerful tools that you can have
either as a business owner or leading a ministry,
I believe in 2021.
And it's just a way to get in front of people
and to basically put you in control
of sort of the growth of your ministry
or your business, right?
If you wanna grow and add more people,
you can just put money into ads in an effective way
and then, and just scale your growth, scale your impact.
So it's totally up to you when you wanna hit the gas
or, you know, back off a little bit.
Like we ran a bunch of ads when we started,
haven't run, you know, every couple of months
we may go back and just run a few more like ads
for a couple of days and just boosts it again.
And we just get another wave of new people
following the audience.
So that's a good kind of intro.
And so we're gonna jump into some very practical details
and I just wanna check, make sure we hit everything here.
So I'm gonna, let me go ahead and share my screen
so you guys can see what we're doing today.
I'm gonna be sharing a lot.
We're gonna dive into our Facebook ads account today
and show you everything.
If you guys have questions, you know,
we'll be happy to show you pretty much everything
that's going on behind the scenes as far as our ads go.
And so Lindsey did our intro.
We're gonna walk through some history
and some examples here.
And then I'm gonna talk about
how you can grow your Facebook channel
and also how you can grow your Instagram page.
And then we've got some homework.
So it's some very specific step-by-step instructions
for you guys to do that.
Now, this is something we definitely encourage you to do
as part of that, part of our 90-day roadmap.
We definitely want you to start running ads
probably in the second month.
So days like 30 to 60 is a good time,
which most of you are in that
if you're watching this live with us.
And so this is a great time to go ahead and start.
You've got a couple episodes already posted.
You've got some content there.
You've started to get a little bit of momentum.
So this is a great time to start running some traffic
and kind of starting to grow that.
You definitely don't wanna do this
when you just have maybe like one post up
because you don't want people to land on your page
and just like this, you know, it just got started.
But so real quick, I just wanna,
we'll talk a little bit today as well
about organic versus paid.
So organic just meaning you don't pay for it.
So you just post on your Facebook page
and people see it and they like it.
They share it.
And so you're not paying for it.
And so it's just called organic ads.
And then paid is just gonna be money.
I mean, where you're putting money in
to essentially get in front of that audience.
So just to get us kicked off here,
I'll show some quick examples,
of course, using our kingdom messenger.
This is Ermi Basan and Andreas
who joined us in our June 90 day group.
They started with a group
and they're actually lead pastors of a church
called This Is Life Church in Vancouver.
And when they started with us in June, 2021,
they had 2,300 and they've just been growing.
You can see this Facebook growth right here.
And I can see even in the last couple of weeks,
they just jumped from 68.
They kind of flatlined here.
And I can tell you exactly where they ran ads, right?
You can just look at the graph and see, okay,
they ran it right there.
And then at the top here, you know,
in the last week they've run another batch of ads.
So they can essentially control the size of their ministry
at any given point.
I'll show you here as well.
We've got Karina,
who's also part of our very first group.
She had 682 people in February.
She's at almost 4,500 now.
And you can see how she's sort of grown
in just these little spikes
where she gained 400 subscribers
or people on her channel in a week.
And you saw, it's very easy to do.
And you can do this for very little money.
It's not like you're spending hundreds of dollars.
It's typically like $5, $10 a day.
You run it for a couple of days and kind of boost it.
And this was Nancy Mattis,
also from our first group, 203 to 3,600.
And everything's sort of stabilized here
in the last few months,
cause she has taken a break, but excuse me.
But that is just how she was able
to kind of grow this with ads.
So let me jump into Facebook,
just talking about how you're gonna grow
your Facebook channel.
Just to hit on some organic things,
this is just kind of an extra bonus.
But again, like I said,
this is where you're just taking content,
you're posting it on your channel.
The downside with organic growth
is that if you have a thousand people following your page,
let's say you had a thousand people like your Facebook page
and you have a thousand followers on your Facebook page,
if you post something,
Facebook's gonna put that in front of about 150 people.
Okay, so that's like not great news,
but that's what happens.
I've heard people say that it's even a lower percentage,
but when you organically post,
Facebook doesn't put it in front of a thousand people.
If you have a thousand people following you,
they just put it in a small percentage.
And that percentage used to be very high
in the early days of Facebook.
And now with Facebook ads
and people's attention being so short,
they just basically reserve that spot
for people who are paying.
So there is a way to take your content
and just boost it to your audience
if you've got a bigger audience.
Yeah, it's very, very small.
I've heard 15%, I've heard like one or two, 3%,
but very small growth as far as that goes.
So, but again, you can share stuff,
you can just basically share that
and it's definitely gonna help.
So, but when you're getting started,
you need to get some momentum.
So that's where we're gonna look at the Facebook
paid traffic.
So let me jump down a little bit here
and kind of zoom out a little bit to the Facebook.
So let's look at this little beautiful drawing
that I just made.
Let me zoom in a bit here.
And so I try to break it down as simple as I can.
What you're gonna do for your Facebook campaign
is we're gonna run what's called an engagement campaign.
So this is some strategy we use for Lindsay.
We just recently used this for Kingdom Messengers.
It worked really, really well.
And I still think this is the best way to start
when you're starting your first batch of ads.
It's very simple.
It's a very simple kind of one-step process for this.
And there's definitely other tactics you'll see.
And even in the Kingdom Messenger resource vault,
you'll find tons and tons of tactics.
And if you go on YouTube
and you search for Facebook traffic tactics,
there's like all kinds of strategies.
They're evolving.
I've been watching them as recently
as like a couple of weeks ago
and learning a whole batch of new things
that people are trying.
It's constantly evolving.
So, but just to get started,
just to kind of get your first batch of people,
this is a great, great place to start.
So what we're gonna do is you're gonna take your posts.
So you've got your posts.
Let's say that's episode one,
that's episode two, episode three.
And we're gonna actually take those posts
and push it in front of new people.
And so on Facebook, you can actually say things like,
I want you to put this post in front of people
who like Bethel or like Graham Cook
or like Joel Osteen or whatever, Hillsong.
You pick a category and it can go and take your ad.
They don't have to be following you.
They don't have to be like your page.
You don't even have to know who you are.
But if Facebook knows that this person, Joe,
likes Graham Cook,
and then Lindsay wants to get her content
because she thinks, hey, if people listen to Graham Cook,
they're probably gonna like my content,
or at least it'll be kind of in the same stream.
Then we can basically put her video, one of her episodes,
like let's episode one, two, or three.
We'll put that in front of that person.
And that person has an option at the bottom under her video
to basically start following the page.
They don't even have to leave the video.
They just keep watching the video.
They can hit like page.
And now of course, they're gonna be a follower
and get added to her audience.
So the way that we set that up
is we're gonna set up an engagement campaign.
We're gonna set up one or two ad sets.
We'll get into that in a minute.
And then each of these posts,
that would be like episode one, episode two, episode three,
is gonna be inside that ad set.
So to kind of show you actually how this looks,
I'm gonna jump over to the business ads manager.
And so I'm not going to break down
like how to set up business manager and all that.
There'll be some resources in the resource vault
and there's some other videos you can watch to that.
But I'm gonna kind of start just to help speed it up
and get into sort of the details
because there's a lot of little detail things
to pay attention to.
But I'll show you this.
This is the campaign we ran.
This is for all time.
So this is not like we dropped, you know, $500 in one batch,
but this was something we ran maybe for like a month
and then we stopped and then maybe waited six months
and we ran it again.
And so you can see here that overall,
we spent $493 on this,
on boosting Lindsay's posture page.
And then this campaign,
which was in the US got, you know, 1,262 likes,
and we were paying, you know, for that,
we paid about 19 cents per like, okay.
So we can essentially, if we wanna get another 1,000 people,
it's gonna cost around $200, right?
Just multiply that out to 1,000.
So about, well, $190 to be precise,
but for $190, I can go get Lindsay another 1,000
Facebook followers in the next couple of days,
within the next week, okay?
So it just helps you net.
Now, of course, the cheaper you can make this, the better.
So we've got this world campaign here
and that was averaging about 11 cents.
And there's lots of other tactics and stuff like I said,
we've tried and we've gotten that down
into like three, four, five cents per like.
So obviously you're gonna be putting money in,
you want it to be as effective as possible.
And so I just wanted to show you kind of
what this is actually gonna look like.
And each of these is kind of sitting,
I'm gonna kind of jump between these two pages here.
So I talked about having like an engagement campaign.
So that's gonna be up at this level
when I hit the campaigns tab,
and you can see there's campaigns,
there's ad sets here, and then there's ads.
So this is where our episodes are.
These are the kind of the groups of those,
and then they've got campaign,
which is the high level thing,
which we're saying, hey, for this whole campaign,
we wanna go get more Facebook followers.
And so that's kind of engagement campaign,
there's ad sets under there,
and then there's posts inside of that.
I know it's a little confusing,
the more you get in front of it,
and the more you play with it,
you'll kind of see how it looks.
The most helpful diagram here is to kind of look at,
I go back to this page here,
and we're gonna have lots of time
for like questions and stuff.
I know I'm kind of moving quick,
and I'm gonna show you how to set this up
from scratch as well.
So let me, sorry, I've opened way too many.
There we go.
So if you get into this view,
sorry, why is it doing this?
Here we go.
Why are they not letting me?
Okay, let's do it this way.
You can kind of see it here.
We have, I'm sorry,
I don't know why I'm saying the wrong thing here.
This is not even, I think it just skipped.
We have quite a bit of campaigns going on here.
Posture, page, likes, that's what I wanted.
So you can see here that we have like this main campaign.
Hey, we're gonna go get likes.
That's our engagement campaign at this level.
And then we did one ad set
where we put those three videos
in front of people who like Bethel.
And then down here, we use a lookalike audience.
We'll get into what that is in a minute.
But all we did is we took her episode.
And so this is just her entire eight minute episode
on Cancel Offense.
And we just posted it here.
And then Facebook will basically run this
to people in our audience.
So I'm gonna show you how to set this all up from scratch
because I think that's probably the easiest way
if you just kind of get used to seeing it.
So if you're going through this later,
you can pause this video,
kind of do each step along with me
if you're coming from this page.
I will say just one of the questions we get,
and it just comes up all the time
is how to get to this exact page
because there is a business manager suite.
I don't know if I'll try and get to it right here,
but it's got a gray background
and everybody gets stuck at that point.
They get stuck on this ad suite thing.
And I'm not even gonna try to get to it.
But what I recommend doing is going to,
just typing in your browser,
business.facebook.com slash ads manager.
And that will take you into that.
So if I delete this and just go to that URL,
you'll see that it'll take me right
into the page that I need to be on.
So let me get back to this one.
So that is how to get here.
That's probably one question that comes up all the time
is that you're following the tutorial
and people are looking at the wrong page
and then nothing's gonna line up.
So make sure that you're looking at this page,
you have the big green button here
and you'll have your ad count.
So we'll go ahead and hit create.
And what we're gonna do is gonna leave this at the top here.
We're gonna create what's called.
called an engagement campaign.
So there's lots of different strategies
where you can have different objectives for a campaign.
So we can say, hey, the goal is to get traffic.
We just want people to click on a link and go to a website.
We may want people to watch video views.
We may want people to give leads.
I want them to put their email address in to give us leads.
There's conversion.
Maybe I want people to buy something, right?
I want them to come buy a book, a course, something like that.
A workshop.
This is what we used when we ran for the workshop.
We did a conversion campaign.
Because Facebook wants to know what your objective is
so that it can kind of use its fancy algorithms
to best optimize your content for that objective.
So if you just, for example, put a traffic campaign
and you sent that to your store and you were just
hoping that did something and then it doesn't work very well,
you may not have set the right kind of objective.
So this is important.
We're going to choose engagement for this one.
Then we're going to scroll down.
Again, I'm just showing you the things where people get stuck.
Is that it's just, in my opinion, it's a bad design on Facebook's side.
Because at this point, you want to just go ahead and hit continue.
But you don't even know that you can actually scroll down.
So if I scroll down, there's an engagement type.
So we can say we want post engagements or we want page likes.
So we're going to go ahead and choose page likes as the objective
because we want people to look at our content and then like our page.
And if they are watching your episodes, why we use episodes?
Because it's a great sample of you.
It's got your content.
It's your teaching.
If they are listening or watching that video and they like it,
then they can start following you right there.
Again, you're just helping people find you,
the right people find you and start following along.
So we'll go ahead and hit continue.
And then we'll jump, kind of set this up.
So I'm going to just call this my like Facebook page like.
And so we'll call it like posture page likes.
And then I'll scroll down.
And everything, we're just going to leave all of this as is,
just like it is here.
So you can pause this, make sure none of the settings got changed.
We're going to go right down to an ad set.
So the ad set is essentially at this level here.
It's just a group of ads that we want to run.
And it's at the ad set level that we are deciding how much we want to spend
on this ad set each day and then who we want to put this in front of.
So we can test multiple audience.
I could take, you don't have to get it right, right?
But you can try multiple things at the same time and see what sticks.
It's kind of like the shotgun approach.
You just put it all out there and you see who's clicking on what
and what's actually working.
And then you can slowly start to optimize from there.
But at this one here, I'm going to go ahead and just set like $5 a day.
Keep it small.
And I'm choosing for the budget, I want to choose daily budget.
Which means it's going to spend $5 every single day
for the rest of Facebook's life until you stop it.
And it's very easy to pause a campaign, stop a campaign.
So we'll get to that in a second.
But you basically just want to leave this so that you can unpause it
when you want to run it again, and then just pause it again.
And we're just choosing low amounts.
So hopefully if you want to be checking on this at least once a day
in the beginning phases while you're getting used to it.
So don't worry if you're not going to all of a sudden
have a bill for hundreds of dollars, just keep an eye on it.
Okay, so let's go down to the audience.
And I'm going to start here.
Let's go ahead, I'm going to go to the top here and just say,
let's call this audience US.
And we'll call it like, what's a good like,
we'll just do like Bethel, Graham, Cook and someone else.
I don't know, Christine Kane.
We'll start with that.
So this is just an audience, it's going to be in the US
and it's going to be these specific people inside the US.
I would limit a ad set to a specific country.
And so I'm going to put lead locations here.
Again, a little trick here is you hover over this
and then you can click the edit button
and then it will let you add additional countries.
But for this one, I just want it to go just to the US.
And we're going to scroll down a little bit.
And you can start to say, like,
I only want to show this to people at certain age groups.
At this point, we're going to leave it open.
We'll let Facebook figure who the right people are.
Genders, it could be we could just be for female or male.
I would say leave it on all genders unless you're
specifically helping moms, you know.
at a specific demogram.
Yeah, depending on your who, obviously.
This is why we want your who to be really dialed in
because it really starts to get help at this point.
So now we can start to do detailed targeting.
So I'm going to hit edit here
and I can just come in here and type Graham Cook.
And not everybody's going to be in here,
but Graham has a very big audience on Facebook
and is a tagged interest for Facebook ads.
So that's why we use it a lot.
And we'll add in Bethel.
So there's Bethel, there's Bethel Music.
So we'll go with that.
Bethel Church Reading.
Okay.
So pretty good size here.
And you can see that the estimated audience size
is between one and 1.1 million people.
So there's over a million people who like these things,
Graham Cook, Bethel Music or Bethel Church,
which is a very niche audience.
Like if you know Bethel and you know Bill Johnson,
you know them, but honestly,
in the bigger scheme of churches and the world,
no one knows who these people are.
Okay, let's be real.
Like we have a lot of friends who are our friends
that we've done life with who are like,
oh, who's Graham?
Like, what is this thing?
Like, what's Bethel?
Like never heard of that.
And so, and these people are on the internet,
they know stuff.
I was talking to someone recently
who didn't know who Hillsong was,
but if you're in the world of Christian life,
you know some of these bands are and churches are.
So, but I just want to say that that's big.
Like the world is a big, big place.
So just for those couple interests,
we could keep adding.
I didn't even add Christine Kane.
We'll have another Christine.
She has another following here.
So that's going to push it to 1.4 million people in the US.
So we're talking about hope getting you guys
to a thousand people, right?
You can see how easy that's going to be
to get you over a thousand.
And why our real goal is to really start helping people
get to 10,000 people in their audience.
And we've got a few people
that have graduated Kingdom Messengers
into that 10K line, which is really exciting.
But so you really want to be shooting
for as big as you can get it, right?
This is just how many people do we want to help
with our content?
And you can just grow this as big as you want.
Okay, so I'm going to also go ahead
and use this detailed targeting expansion.
So what that's going to do is say,
hey, use this as a suggestion.
Don't make it the rule.
So what you're doing is we're telling Facebook,
hey, start with these,
but if you think there's better people,
you add additional people to this list, okay?
And it just gives Facebook the limit.
Now this just pushed us to like 177 million people.
So don't worry too much about the size there.
It's going to start with your initial targeting,
and then it's just going to slowly like test
and try new things.
So it may like, let's take,
it may pick someone at an interest,
like let's say Jesus culture or a band
or elevation worship, for example.
And then they may try elevation worship as a target,
run it to a bunch of people,
and then they would essentially show up.
Then, let me just turn that off.
So then, I totally lost my train of thought.
Okay, so elevation worship,
they put it in front of people who like elevation worship,
and then let's say a hundred people like that post,
and they say, oh, well,
when we show it to elevation worship, it works really well.
So they are going to start adding people like that.
And so you don't have to be that,
like you don't have to be so sophisticated with it.
You're going to let Facebook do all the hard work here
and let them figure it out, okay?
So we're going to do that.
And then we're going to go ahead
and jump into the page likes, this ad set.
So you can see, we're kind of going down in levels here.
So this was the campaign, ad set, ad.
So those are just the three.
And then when you remember the tabs, if I go back here,
we've got campaigns, ad sets, ad.
So it's the same three in that level.
Let me go back to edit.
Everything is saved as you work on it.
There's no need to hit save or anything like that.
So we're going to go here
and let's do like posture episode 184.
Let's do a recent one that we just did, okay?
So, and this is again, just for me to write this in here.
And this is a warning here.
Let me just show you how to fix this
because you will have this question.
Facebook changes things all the time.
So I think you go down to, I think it's like down here
and you just hit convert connections.
Done, problem solved.
I don't know why Facebook couldn't do that for you
since it's a brand new campaign.
But there we go.
So, I've named this 184.
Let's just put the episode number, it could be episode one, episode two.
It's just for you. These notes up here are just for you to remember what, what this is for.
And then here, we're going to, let's see, change, I'm going to change the media, it's just pulled the picture from my banner on our, on our Facebook page.
And let's just go. Sorry.
Yeah, and you want to make sure you start from the top sorry so we've named it, we're going to do page.
Facebook page here which I've got posture with Lindsay Van Zael selected. That's the page we want to promote with this ad.
And then you got the creator, this is actually the part that we're going to show to people.
And so here I'm going to edit I'm going to change media.
And then it's going to pop open this window. And so this is all the images and video that's all in our account so I'm going to go to accounts.
And this is images I need to switch it to video so let me just click I'm going to clear everything here and hit add video.
And just want to show you this so you can kind of follow along now or later.
And then we can either. These are videos that have been uploaded to our account, or I can click this drop down and I can go down to page videos these are videos that have been posted to our page which that's all of our content essentially.
Now I'll have to remember, can you tell me what the title was for 184.
So you're living life so I'm going to click on this. I hit done. So I don't have to upload videos right because these are on my page, I just went to page videos, I'm just choosing the video.
No need to upload it a second time.
And so now, what's it's got the you're living the life of an overcomer.
So this is our little one or two sentence description of posture.
It's just remind you God is in everything they'll take a daily posture perfect piece.
New episodes released every Monday.
That's relevant. Yeah, because it's our posture. It's our posture branding it's just a way to people are seeing this for the first time they may have never heard of Lindsay they haven't heard of, you know, what posture is.
So this is like, okay, what, who's this person, just a little bit of text there to give them some context of what, what this is.
And so I'll keep scrolling down and that's pretty much it for this.
And now we're going to take this one step further, if you have multiple episodes. Go ahead and give Facebook, more to work with so we can click these three dots up here.
I can hit the words duplicate here, and I'll hit. Let's go ahead and make two copies duplicate. And now you'll see what it's going to do is it's going to add, we're still under this one ad set of the Bethel Graham cook Christine Kane, it's going
to add three separate ads in here so I'm going to actually going to pick. Let's do 185.
And do you have it, you have a 186 right. Yeah.
So I'm going to just rename those a good 185.
And then I'm just going to select the video I want to use so we're going to go back to page is 185 you don't need.
Yeah.
I'm going to change the video I'm not doing anything else I'm just changing
the video. I think, sorry, let me choose it here change video page videos.
You don't need to
give it a second here.
So this is the one that's working. Let's see what's going on here.
I guess I know it's.
So, if in doubt, like it's doing right now I'm just gonna hit clear all.
And I'm going to hit add media and video.
I'll choose page videos.
And we'll say you don't need a miracle.
Come on, oh it's verifying stuff you'll just give it a second.
I'll jump over here.
It should copy it as well when you bring it over but I did hit clear. So let's leave that there.
So no matter what I'm doing, hang on.
Really does not want to use that video let's just clear this.
So add video page videos.
I'm with heaven which is 186 26 there.
And I'm on 185 so let's just clear all again.
Add video. Maybe it just doesn't like that video.
Okay, this is just a great example of how Facebook, it doesn't work perfectly every time. So what I would do if you're getting stuck with something like this, you're just going to go up here and hit refresh the page.
This fixes 99% of Facebook's problems.
I don't know why it's just it is buggy.
So let's go ahead and clear this again. Try it one more time.
It doesn't work we're just going to skip this one.
I just be something off with the
bit.
Yeah, it doesn't want to change it so I'll go ahead and delete it, we'll skip it for now.
Spend time on it and figure out why it's been goofy but not going to waste your guys time here. So let's go with one episode here 184 go on 186 here.
And now, I'm just showing this as well so you can come back, you can run it with just one episode, one episode here, one audience, and one campaign that's that's totally fine.
It's a good place to start. I'm sort of showing you the next level.
But I do want to test out a couple things at the same time so I'm going to duplicate all of this.
And what it's going to do is just give you an entire copy of that top level so now we have two of the same things now, this one at the top with these two ads is going to spend $5 a day.
And this one here is going to spend $5 a day so it's cumulative so it's $10 a day, total. Okay.
So this one, let's go ahead and choose like a different audience Hillsong, let's just do like Elevation Church or something like that, worship.
So we'll go down here.
It's already copied all the audiences I'm going to hit edit here and change these and go ahead and delete these.
And I'm going to add elevation worship. Oops.
And you can see it kind of guesses it for you.
We'll do Sue like Hillsong.
And notice the bands you can see the size on the far right here, it says 8.7 million, the band, and the church.
Here's 3.6 million, but the Hillsong United band is 8.7 so it's a much bigger audience it's going to give Facebook the biggest audience possible.
And you can add all of those so Hillsong Church there's probably just a lot of overlap, as you would imagine like people who like these are probably the same people but Facebook will figure that out.
And then I'll do detail targeting expansion as well, just to let Facebook try now it's, it's trying to be helpful. And so it's saying hey if you spent $5 a day.
It's thinking you'd get between five and 17 which is a huge range it's either this amount or over three times that amount. So it's a pretty broad range. I wouldn't pay too much attention to this and or worry too much about it.
So, let's go. And we'll just go ahead and leave this one so now we've got basically two, two ad sets we're going to target people who like this one stream and we've got another part just like people who like Hillsong or Elevation Worship.
And then it's all going to be kind of run under this one campaign so I think I can actually just actually run this.
Yeah, let's do it.
Publish.
And
we'll go ahead and just let it sit here and then if it's green like this means it hasn't published it's in draft mode. So I'll click at the top here and hit publish on that one as well.
You just have to hit the top level ad set, and that will publish it.
So, while this is happening I'll show you kind of what is going on here so there's a new campaign here called posture page likes we just created this.
If I click into this, it's going to show me the two ads there and if I click into one of the, these are the two ad sets Bethel or Hillsong and I click into this one, there's the two episodes there.
They're the same, it's just kind of showing it sort of a different view, drilling down into like campaigns ad sets and then ads, and then same view is as this fight, you know, campaign ad sets on the ads inside.
I think this view on the left here is the most helpful because it just shows you exactly where everything is.
So there's a couple things that are happening now like we have submitted this for review so Facebook has a bot that will check to make sure that the ad is appropriate that it's it's set up things like.
I mean, I'm trying to think of things that would be would be flagged.
There's two sales, like, okay, Facebook's just very picky about certain things.
If we ran like a business thing and we said, Hey, uh, sign up for this thing.
It's kind of like a, it starts to sound like a get rich quick scheme or something
or promises.
Like, this is what you could look like.
So if you're doing like health and you're like, this is what you could look
like, this is before as what you could look like after Facebook hates that stuff.
They don't like things where you're like making promises that you, that you can't
keep.
So in this case, it's, it's pretty safe.
This is content you've already posted.
It's a video you've already posted to Facebook.
We're just taking it and using it as an ad.
Um, but we have done like, if we, uh, um, we, if you use certain words and seven,
there's a guidelines, I think I have it in the kingdom messenger resource vault.
Yeah.
If you said something like that, you know, this will cure anxiety.
That's probably a word we don't want to use because we're, we're basically
implying that like, you know, which it could this video, like this content and
believing in Jesus is going to cure anxiety, but it's, they have triggers like
that, that would flag it.
Um, cool.
So this will get, this will take a while to get reviewed, especially if you just
created your account, it could take a day or two.
Um, we've done a lot with our account.
So it'd probably take us about an hour or so for this to start playing.
Um, and then it'll just start tracking it and essentially go from there.
Now, a lot of this, we just like flew through as well.
And, and one of the things I wanted to point out is if you're like,
what are you even talking about?
Um, we've added like to the open coaching thing here.
Um, if you're in the membership, um, there's a help me up,
like basically build my campaign.
So if you guys need help and you're like, I, everything you're saying is awesome.
I love all the things you're saying.
I just want to need help doing it now.
Um, go ahead and get it as far as you possibly can.
And then go ahead and book one of these slots.
Um, you can fill out this form here and just pick a time, a Tuesday or
Thursday, um, where you'd like us to help.
And we'll sit there and we'll basically step you through it line by
line and get your ad set up.
And what's cool about this is you can maybe launch it on a Thursday and then
come back on a Tuesday and we can look at the results and start to change stuff.
So you don't have to do this by yourself.
So use this, um, you know, teaching just to kind of get the basic setup,
but, um, we'll definitely help you, you know, you'll share your screen.
We'll take a look at it and we'll help you out.
Um, cause it's very overwhelming when you get kind of diving
into, uh, the world of Facebook ads.
So, um, I did a lot of teaching on that and I'm going to jump back to yeah.
Pause it.
So, um, if I'm on the campaign level, there's this little toggle,
you see it's on and off.
And so I can actually just toggle this off and that will pause it.
And it will not spend any more money.
Um, if I come back here and toggle it back on, it's going to basically
note it as active and keep going.
So I think I said an hour, but it already is running this campaign for us.
So that was actually really fast.
Um, they trust us.
We have earned, if you guys notice down here, we've spent $35,000 on Facebook
ads and now they, all of a sudden they're like, yeah, you can run your
kind of, it's amazing how that works.
They're not as picky.
Um, so, uh, um, so that's, that's Facebook.
Um, kind of scroll back here just to kind of look at again.
Um, we went through the $5 a day.
We targeted like English speaking countries.
These are all things you can try.
You can try Canada, us, um, South Africa, Australia, United Kingdom.
Um, you can even target third world countries like Philippines or other
English speaking third world countries.
Um, those tend to do very, very well.
Um, don't, don't abuse those audiences.
Like, because they're so, uh, in kind of third world countries that they're
the cheapest ads to get in front of people and you'll get the most response.
So that's okay.
But you can very quickly just be overwhelmed with like one
country, just like following you.
You don't necessarily want to have like, you know, 9,000 people
following you from the Philippines.
And then like a hundred people following you from the U S and so you
can easily like blow up the numbers.
We just want to make sure that you're targeting the right people unless
you're like, you prayed about it.
And the Holy spirit's like, I want you to repeat on the
Philippines and go for it.
Yeah.
You're definitely just looking for kind of English speaking or not.
Like we've got Ben who's in Germany, like may want to target specific
countries like either Germany or around where he is.
Um, and so that's, this is cool where you can pray about it.
Um, one of our other mentors said the best thing when running Facebook ads is
to just go with what the Holy spirit's recommending in the moment, um, and
kind of go like that because there's so many buttons, there's so many knobs.
There's so many things you can change to get different results.
Um, so, you know, you want to just trust the Lord as far as like, Hey,
how much should I be spending?
Hey, how much, like, which countries should I be in?
So, and this is important about knowing your who, and the reason we say you
want, you don't want to abuse one because just it's cheaper is because
your, who needs to see themselves when they're engaging on your page.
So if I, for instance, I know that my, who is all over the world, like,
and obviously probably mostly like they speak English because I speak English
and I don't speak another language, but I want that diversity because if I
just had one country represented, even if it was just United States, people
would land on my page and they would see who was engaging with me, leaving
comments, and they would not feel like they belonged or were a part of it.
Like, Oh, this isn't for me.
They would kind of bounce out.
So that's why we say, Hey, if you, if you know that you're, who is one
specific country or one specific demographic, go hard for that.
Like, I know some of you are like, I'm called to moms or I'm called to
people in this specific industry.
You want to be specific because you want people to land there and see,
okay, there's other moms here, right?
Like there's other, or there's other people, there's other business people here.
I, this is my place.
This is my tribe.
This is where I belong.
And that's such a key thing.
It's so, yes, you can go target.
And again, you can look at it from like a kingdom perspective.
You're like, yes, everybody needs to hear a message on peace or the gospel.
And there's not really a wrong audience.
It's probably the wrong word to say, but you have to go target the people
that you feel called to reach because there's this amazing synergy when a lot
of like-minded people get together and you start to create this community and this
tribe, and so there's one thing just to get a bunch of followers, but really what
we're trying to help you with, with your channel is to build this community and
this, this sort of synergy where there's like, when people jumped into the
workshop, these were all people who wanted to like launch their kingdom channel.
It was so specific that we all could become family like over a weekend
and people felt that.
And all of a sudden there's like, Oh, I feel like the energy and the momentum of
that, they could be vulnerable.
They could be a little bit more open.
They didn't feel like they were exposed to the elements.
And so that's what you're wanting to go for with a lot of your channels.
Now, some of you guys, depending on your message and your who, it may not be that
feeling like some of you guys are like, might be feel like, Hey, I'm called to
pre-Christians or I'm called to a specific industry.
That's a little bit more volatile or a little bit, you know, whatever.
That's fine.
That's why you have to go with what the Holy spirit is leading you to.
But many of you who have shared or like, Hey, I'm wanting to help people kind
of grow up in Jesus, break free of religious mindsets, live their kingdom
reality.
And so that's why this, and you will discover.
Some of you will discover more of your who over time.
So this happened with me.
Um, I was not like necessarily when I started going to like reach a bunch of
South Africans, but as we began to run ads, I noticed that there was a lot of
South Africans, maybe because it's my last name, definitely not my accent.
Right.
But we began to see a lot of like, like momentum from South Africa.
And I was like, Oh, this is interesting.
And really that was the thing that made me realize like, Hey, I'm actually called
to reach an international audience.
Like not just my, not just like the United States.
And so it opened up my world a little bit too.
So as you do this, you'll discover things like, Hey, there's, there's more of my
who, than I was even expecting.
I'll begin to open your mind to even like their interests or their hangups
or pain points, all of those things.
Absolutely.
That's great.
I think it's cool.
And so I want to, I know we kind of got about seven minutes left and then I want
to take 30 minutes just to take any questions from you guys.
And so I do want to show you kind of another camp strategy.
Sorry.
I just had water.
And so this is just going to go through like basically the exact same idea.
We talked at the top here and, and, and this note, these notes, if you're
wondering they're in the roadmap in this, this mind.
So if you look for, it's called promoting your channel with Facebook ads.
You can look for that resource on the, on the membership site here.
And you can get all these notes.
I'm just sharing my screen screenshots and yeah, all of that's there along
and the video that we are recording now will be at the top of this page.
So it's all going to be here for you.
But we looked up here at sort of a Facebook strategy.
We just, we're taking existing content and we're running it to, you know, a like
like this, and that's definitely the easiest you'll, you'll get the best
results with the least amount of effort.
But I also want to show you like a different tactic that we've
used here to get, to get Instagram to grow.
And this has been, this has worked very, very well.
What we do is we, we go and record like a video that's less than 60 seconds.
And I'll actually, maybe I'll play this and it's a little maybe, maybe tough to
hear, but we'll go ahead and play it.
And then you can see, this is Lindsay's ad that we used to run.
And I'm, I'm just describing what posture is, you know, Jesus never
promised us a perfect life, but he did promise us.
perfect peace, even in the middle of an imperfect world.
When I discovered this truth, my life radically changed.
My name is Lindsay VanZale,
and I created a daily podcast called Posture.
It serves as a short, audible fist pump
to remind you that God is in everything
and encourage you to take a daily posture of perfect peace.
Every episode is about the same length as a song.
So if this sounds like something you're looking for,
follow us on Instagram to start watching episodes.
Okay, so very easy.
It's just very simple.
And it did take a few takes to get that.
You definitely talk a lot faster now than that.
I would like to think I have a little bit more energy.
That was without a teleprompter though too, so there's that.
And I've probably had Bruce tell me,
you talk too fast, so slow it down, my producer Bruce.
So very simple ad, there's no editing.
There's definitely things you can do to make that better.
And I have some links down of some tools you can use
that will like add subtitles and a few things like that.
But we just ran this, we ran it only on Instagram.
And then what we do is we link to the profile page.
We're actually sending people to this page, right?
When they land there, they see Posture Podcast,
and then there's an option here with a button to follow.
So they, and what's cool is they can just scroll down
a little bit and they can start to look at content
and see if there's something interesting
and then just follow.
And it works pretty well.
It's the best way we've found to kind of,
for paid traffic for Instagram ads.
And so we'll take the same ad sets here
and we're gonna put the video ad there
and we're gonna send them to the profile page
and there's the big follow button there.
So I'm gonna set that up really quick for you guys
and I'll show you as well.
This is what we've used for Posture again.
I think we got this to whatever, 5,000 people.
Most of that has come when we've just like boosted it
and got in front of people.
Cool, so for this, you're gonna create it.
So there's our posture page likes
and I'm gonna hit create.
And now last time we chose engagement
for the Facebook campaign.
This one, we just want people to get traffic.
We just want people to link over to the profile.
Cool, and so we're gonna hit traffic
and just hit continue.
I'm gonna note this.
I'm gonna label it as like posture Instagram traffic
or something like that, just for me.
And maybe I'll put like October, 2021.
It's just notes for you.
So everything is the same here.
We just leave it as is.
Go to new traffic ad set.
We'll scroll down here.
I'll go ahead and just set everything.
$5 is kind of like a great place to start on all of this.
And we can go ahead and just do US again.
And then we can go into here and we can set,
let's set like, we'll do the same kind of thing,
like Graham Cook.
We'll do like Bethel Church.
We'll do, sure.
So there's a good little set.
And I'll go down here.
It's probably gonna have the same complaint.
And here's where I'm gonna change it is on placements.
On Facebook, we didn't really care.
We'll just let Facebook figure it out
For Instagram, we only want this ad to show on Instagram,
right?
Because we want them to be on Instagram,
click on it, and then just right there,
they can just hit,
I'm gonna uncheck all the platforms except for Instagram.
And then I'm just gonna leave
all the Instagram options checked here.
So people will be on Instagram, scrolling in their feed,
and then this video will show up.
And when they hit the link,
it's just gonna link them right back over to the profile.
So there we go.
So I'm gonna go, I'm just scrolling down,
leave everything the same.
Let me go one other thing here.
Let's try and make this audience just a little bigger.
Christian Kane, Christine.
And not everyone that you follow,
and this is a great test to know how big the world is.
Like some people that you think are like very well known
are not gonna be on this list of targets that you can use.
And so we'll do, I'll do that little music.
So use the music one as well.
Okay, that'll get the numbers much higher.
And again, I'll go ahead
and just do the detailed targeting as well.
I like that. And I'll go to the top here. I'm just going to mark this as like US. And this will be,
you know, Bethel. Interesting game. That's fine. And then we'll go into the ad here. And this is
where we're going to choose our Instagram account. So I can pop this down, choose the Instagram
account. You definitely want to make add that there's there's going to be some other resources
as well as far as how to make sure that if your account's not showing up there, you need to go
and connect Instagram to your Facebook page. That is actually in our YouTube channel. When you when
I walked through like a step by step on setting up your Facebook, adding Instagram was one of
the steps at the very end to get back and watch that one. Add video, we're going to simply just
go here, we're going to hit the big upload button, we're going to upload an ad for this. So
you can see that my Instagram ad that I just showed you is actually still
here. I'm not going to run this one publicly because Lindsay did say that it's a daily
podcast, which I guess it still is because you're doing the shorts. So we can probably run that.
I'll choose this, hit done. And so it's saying that's not going to work for reels, which is fine.
We would want it to be under 30 seconds, I think for a reel. And then it's going to say like,
the same thing, like what primary text, I'm going to go over here, I would just copy the same,
same text, maybe from here. Oops, paste it. I've got that. And then it's asking us like,
where do we want to send people when they hit learn more, or they hit the button on the ad,
if I scroll down here, this is what the ad is going to look like. So we want it when people
tap on it, they need to go somewhere. So we need to tell Facebook where to do that. So I'm going to
go here. I'm going to select the whole profile there, link, go back, hit paste. And so now,
if I scroll down here, you'll see there's a learn more button. I'll zoom in here. There's a learn
more button right there. And so if they hit learn more, they're going to jump over to this page
here, and then they'll be able to tap. You try to make it easy for people, right? We don't want to
make people jump through hoops. They're going to be looking at content, learning about Lindsay's
thing, and then they're going to hit, like, learn more, and like, it's like two, two clicks, and
they're, they're following. So that is, okay, I'm just going to skim here. I noticed Ben was saying
that sometimes Facebook errors just disappear. I don't know if you saw a second ago, there was
like three errors up here. They're gone now. I didn't do anything. They just disappeared on their own.
So that is pretty much it. I can go in, and I'm just going to say, like, let's do, like, Instagram
invite. And then to quickly, like, scale this up, I can actually just click on this,
hit duplicate. Let's create, like, a couple of these. So let's just go, like, three more.
Now, I don't need to change the, the actual invite. I'm just going to go here,
and let's do the exact same audience, but we'll do it in South Africa. So I'll do SA,
and I'll scroll down here, and we'll, instead of United States, we'll hover over this,
hit edit, search for locations, South Africa, and then I'll delete the U.S.
Okay, delete. And now we're just in South Africa, and these stats are just now the same exact
audience, same people who like all these different Pete things, but just in South Africa now.
And you can just keep going. Like, we could, we could do one to the Philippines,
and I'll do Philippines here. I'll do the same thing, and you'll see, like,
this one will be our cheapest campaign, but I'm limiting Facebook to only five dollars a day.
Five dollars a day on this campaign. So I don't want it to, like, if I just added
10 different countries here to, like, U.S. and Philippines, I just threw them all into one.
I just listed them all out. Facebook would take five dollars, and it would make a decision on
how it should spend that five dollars, and because it's getting cheaper likes over in the Philippines,
it's just going to push all the money into that for you. So this helps segment it a little bit
and control where it's going. It's a little bit of a smarter step, and I'm going to make sure this
detail targeting is still on on each of these. Cool. So Philippines, U.S. Let's try, like,
Australia. And we could do, like, Australia, New Zealand, if you wanted to, just for fun.
They're about the same amount as far as, like, so you could pick a region is fine, too.
So, and then that's it so that's this would be our whole campaign now, again, just keep in mind that this is $5 that's five that's five that's five so now we're spending $20 a day.
So you may think that's a lot you can delete one of these.
I would give Facebook at least $5 going to like putting $1 on each of these isn't going to help you out it just, it doesn't, it's like Facebook doesn't take you seriously, it's what we've noticed.
If you put in like $500 it's amazing how quick Facebook like jumps and starts to get helpful.
But $1, we found five and $10 kind of a sweet spot to get started.
You can change the amount of places you're going. When you're getting started if you want to keep that budget low.
But honestly, let's just, let's just run this I'll go to the top here.
It publish.
And that should publish all of that in one go.
We should now the the the success metric here we told Facebook is we just want it to give us traffic, get people to this page it's all I care about I just want a lot of people to land on this page.
So, landing on this page does not mean that they're going to want, they're going to follow you. So, it's a little bit of a, there's no way to sort of guarantee that someone who lands on this page is going to follow you, but you will notice your followers are just
naturally grow with this so I'm going to close this.
And you'll see that we'll just refresh this here.
And so now this is in review.
And we will start to see link clicks will be the metric there is how many people are clicking on the learn more button. So Facebook knows that if someone clicks on it, they're counting that as a success and they move on to the next person.
And what you'll see is a good portion of these people will follow you just by getting to that page because they probably didn't even know you existed.
And that's the beauty of Facebook ads is you can kind of get in front of people like that.
So, I did drop some homework here I'll put this up on the screen for a second so you can take a screenshot if you want, or come back to this on the membership site.
A little Facebook ad checklist. Make sure there's at least one video up there, set up the engagement campaign with the page likes, and then feel free to share a screenshot of your audience or share, you know, your ad or something to our Facebook
group, just so we can take a look at it and give you some feedback.
On the Instagram ad, same thing just write that short little description, record an ad, you know, less than 30-40 seconds is great.
I gave a link here to ClipScribe which I highly recommend it's a great way to add captions to your videos and you've probably seen people's videos like this, kind of like this guy here where it has like a some sort of headline and then it's got the live
kind of captions below so it's just a kind of makes a little bit more of an impact. So you can definitely test that.
Set up a traffic campaign and then you can again you can share the ad to the group in members here if you'd like to get some feedback. And again, just check out Open Coaching is a great resource to, to, you know, have us basically go through this on
your account.
We've helped a few people this round as well.
But sometimes just doing it and getting that first thing done then you'll kind of get faster and faster at it so awesome so we're going to stop for a second and take any questions.
I'm going to turn the chat back on, have that turned off.
And we'll go from there. Let's see.
I see a lot of questions come through so if you guys want to raise your hands or unmute yourself you can.
Yep.
So, I saw Susie was asking about the roast my site, it's just a.
It was like, I come up with a lot of ideas, this was last year I think and I came up with this idea for like give people like 10 minutes to like give feedback on their site, we did it through a Nova by the way is our business.
We're doing website development which we don't do anymore. Thank the Lord. And we, and it was just like a lead magnets we would like hey, give us 15 bucks or whatever and I will like spend 15 minutes, telling you what's working and not working with
your website. So we tried it, I ran some ads, no one really bought it, so it didn't work so we, so we tested it, we tried to validate it wasn't a good idea. So we just threw it out.
So, don't do that with your channel though because you just need to keep keep doing okay. Ben has a question.
Yeah. First of all, thank you for your valuable teaching. That's great. I come across some Instagram ads from some other people where they were asking to like their account.
And what happens is that, I don't know what exactly was the reason, but I came to a page
where then it was leading me to download Instagram again, even though I had it installed on my phone.
And, you know, I didn't get to the point, okay, where I ended up, the profile was kind of
running in circles. And is that something that can happen? Or is that
on their end, they did something wrong? Because I saw it a couple times now.
Yeah, so that's why I would limit it to just the Facebook app.
He's looking it up right now.
No, I'll share my phone screen here and show you. Basically, I don't have the Instagram app on my
phone. And lucky you. I know. So, but I have it on my iPad. So that's kind of my compromise. Let me
share this here. So I get this. If someone sent me a link to Instagram, and I click on it on my
phone, but I don't have the Instagram app, it looks like this. So this is, but you wouldn't
run into this using this method that we did, because we said only show it on the Instagram
app, like on Instagram, don't show it. Like if this was on a Facebook ad,
I could have Facebook on my phone, which I do, but I don't have Instagram.
And so you would see something, some page like this. So just be, that's where
you just need to be really precise with where you want that placement to be.
Okay. Yeah, thank you.
Okay, anyone else have questions? We do have, we said we would actually go to 3.30. If you need to
step out, is that okay?
Yeah, that's fine.
We have one of these grandmother watching, watching the little girl.
Yeah. We can keep going if there's questions.
Yeah. Well, no, I was, we're going to go till 3.30. I was saying, if you needed to step out,
you can. But yeah, anyone else have specific questions? I know it was like, it's quite a lot
to unpack in an hour. And I saw like a couple of people like joined in the last 15 minutes. So
you're probably real confused.
Probably wanted to watch the beginning.
Watch the replay.
Cool.
If all of you guys are at least four, oh yeah. We can come back to you in a second. Then all
of you guys are at least in kind of the four-week mark, five-week mark, where we start to talk about
Facebook ads in the 90-day roadmap. So this is just a very natural part of where you're at.
So if you're like, I feel behind, like whatever, it's totally fine. There's no pressure to be
anywhere at a specific time. But as far as the 90-day roadmap goes, we started introducing
Facebook ads here on week four. And if you go in here, there's a bunch of resources,
this resource we just did, which is called Promoting Your Channel. There's another training
that we did with Isaac Holt, who's an awesome guy who just basically walked through as well,
like how to set up the business manager, where to go. So it's kind of like a part one. This was
the part two of that. But if you're looking for that, it's in part of week four.
I just want you to test this, just to get familiar with it, build up the confidence.
And it is very motivating when the numbers start getting into the thousands and you're like, wow,
me sitting down and writing some content, now I feel it's more exciting.
Because you're having engagement with your audience and you're who's talking back to you.
So you've got some interesting comments coming in, you've got questions coming in,
you kind of are seeing where people are. It's no longer theory. It's no longer like,
oh, I'm guessing this episode might help someone. I've gotten to a point where I've taken some
common questions I get in my DMs or my comments, and I've been able to write some episodes helping
address those questions and pain points. And so, again, I think it becomes less of like,
I'm talking to a screen, because you actually start to get the feedback from your who and
you realize, oh, well, there's people on the other side of your screen. And we know that in our heads,
but there's something about it dropping into your heart when you start to engage and shepherd that
who. Yeah, that's true. And having just a bigger audience, it just, there's so many advantages,
but the engagement will happen. The organic reach begins to happen too.
Because again, Facebook. Yeah, so we paid for ads to grow the audience,
but then like once the audience is a critical mass, like people are now sharing posts,
they're sharing them to their friends and stuff. So like that audience is so big that
the multiplication on that is crazy. And the platforms like YouTube, Facebook,
Instagram, they do reward that engagement piece too. So if they see a piece of content is doing
well, and people are engaging with it, then you start to get more of that organic reach
that we talked about. Yeah. Rebecca had a question.
Welcome, guys. Time zone, I think they're on the two central time zones.
Yes, thank you, guys. Sorry we were late. It's okay. It's recorded,
and it's on Facebook, definitely run back. The short answer is like,
are we sharing normal content or producing a specific ad for Facebook?
For Facebook, we are doing a post, like an episode, just normal content,
something we've already created that you have uploaded to Facebook,
not a link to YouTube, just to be clear.
Um, and then on Instagram, we are making an ad that's like, Hey, I have a
channel that does this 60 second clip talking about, and just for a quick,
um, format that might help you guys, as far as a framework for that script,
you know, uh, start with the.
Either pain point problem possibility kind of upfront, like you will hear it.
I said, like, uh, I talked about, you know, I realized Jesus didn't promise
a perfect life, but he did promise perfect peace.
So in that I'm kind of speaking to, you know, this pain point of like
perfection, trying to have a perfect life, but then this possibility
of living in perfect peace.
And then I talk about the breakthrough.
So it's all very quick, right?
Cause it's happening in 60 seconds, but kind of problem pain point.
And then possibility.
Then the breakthrough, when I realized this, everything changed.
I talk about my personal breakthrough.
Cause again, this is not theory.
This is something that you've walked through and people are realizing like,
Oh, you are an expert in this field because of something that you've walked
through, this is the power of testimony.
So you talk about the breakthrough.
Then introduce yourself.
So I didn't start with saying, Hey, I'm Lindsay Vanzale because people will bounce.
They don't care who Lindsay is.
They don't know who I am.
Right.
So your channel name or my channel name.
I just started with the content kind of side first of like
grabbing my who's attention.
Then I said, Hey, I'm Lindsay Vanzale.
Then I said, this is what posture is.
I talk about it being a daily podcast and what it is for.
Like I it's to serve you in this area.
So I talked about it, wanting to embolden you to live and encourage
you to live in perfect peace.
And then I, then I made the ask follow me.
So I kind of, you know, grab their attention by speaking to their pain
point, giving them talk, talking about the possibility of, you know, the
promise, the scripture, the word, my personal breakthrough, who I am channel,
what the channel is, what you can expect to you.
Some of you guys will be saying like, it's a weekly podcast
or I put up weekly episodes.
I even had time to talk about the, how brief it is, because I know that my
who that would help serve them and realize, okay, I'm not going to jump
into like a 50 minute sermon when I said it's the length of a song.
Um, you know, like I was trying to hit five minutes or less at that time.
Mine are a little bit longer now.
So they're more of like a spontaneous worship song now, but I'm hitting
like kind of that 10 minute mark, but I just, you know, you say 10 minutes
or less, and then I invited them.
Then I made the ask go follow me, go follow the, the, um, profile.
So that is, that's a framework that you can use for that 60 second ad.
And it's a really helpful exercise for you to get clear and concise about
what it is that you're doing, who you're serving and, you know,
what it is that your message is.
And that I kind of keep that in the back of my mind as I write each episode,
making sure that it's serving that purpose over and over again.
And, uh, that's awesome.
Yeah.
Um, and again, for all this, um, yeah.
And we had the example is in that link, um, just copy.
Um, so it's in the top.
Yeah.
You can watch the ad that I used.
Yeah.
We pasted it in there.
And then I've also dropped the link as well.
If you guys have questions on this, like book a slot on the open coaching.
One of the options is for us to help you with your Facebook ads.
Like we're taking 10, 15 minutes on those sections.
And like, Lindsay can help you like write that script, or you could bring your
script for your Facebook or your Instagram ad, like write it out, bring it to that
call, and then we can, like, we can fix it for you on that 10, 15 minutes.
Normally doesn't take too long.
The content you guys already have the kind of even working on it.
You know what it is.
It's just helping get it to be concise.
Yeah.
So definitely use that time.
Cause that's, that's available where, um, we have a lot, like those, we, we
have few, like most of the time we're just doing like taking questions.
Cause there's not a lot of people booking the slots, but you get priority.
If you fill out the form and get there, you'll be the first step, which is cool.
Cause you can kind of show up, do your thing and then you can bounce.
Cause I know sometimes these calls go along like this one.
Um, but cool.
Any other questions?
Um, yeah, the link for the form that I've been coaching is, is just a right
above, um, the, the note, um, there it's just on the membership site.
Yep.
And there's a video on that page that explains what, how it works, but cool.
Anything else?
Um, Ben has his hand, right?
Yeah, Ben.
Sorry.
I didn't see you.
All good.
I just had a question, um, around the, when you say a video clips, is there a
time, you know, a length of video that you felt it's like a good length.
Um, you said you mentioned 60 seconds, right?
Is that for Instagram?
Yeah.
For the Facebook one, you just want to do an episode.
So I wouldn't post like a 45 minute video like preach.
Yeah.
But.
A few minutes, 10 minutes, under 10 minutes is good.
Yeah.
The freedom within that Facebook one is it's a preview of what people can expect.
So when it's on your channel, that's why we liked using the premade episode.
And I, I meant to say this at the beginning as well, like for everybody,
just go through the steps.
If you're like, this is super confusing.
I don't want to do this.
Go ahead and do it.
Like, just, just start running ads.
We had someone in our group and I won't say who it was, but didn't
know how Facebook ads worked.
Didn't know how to do things.
And they, like, they got a thousand followers in like two weeks,
like in, or in like a weekend.
Um, and just like trying to following the stuff and because, but then you
can pause everything and kind of optimize it and take a step back, but it's very
powerful to, to try it and then just to run a campaign.
Um, and it's kind of a step of faith for sure to kind of, it is definitely, I
must say it's not scary to put your face out there and your content and just put
it into a front of a stranger and see what happens.
I will say everyone in this group, like, cause we've been doing this since our
first 90 days and like having them run, like everyone who's done it has always
been pleasantly surprised with the results, but also the engagement that they've gotten.
And the, and again, it's that piece of being able to connect with your who,
where it's like, this is who I thought I was reaching.
And then you connect with like who you are reaching and something about that
really begins to build momentum and your content creation process.
And I won't, I won't say that it's always makes it easier, but it does make it a
little bit more seamless when you've got people that you know, you're talking to
every week, right?
Absolutely.
Cool.
Um, do you have a smartphone to do Instagram?
Um, no, you can actually Instagram for Susie.
Uh, you can do that on your computer now and you can actually post content on
Instagram from your browser, which is a new feature.
Um, and, uh, if you go to like Instagram.com yeah.
And iPad will work as well.
If you have a device, if you want, it just tends to work a little
better, but you don't have to.
Um, absolutely.
Cool.
And you're running those Instagram ads from the creator studio.
It's well from, uh, so it's your business manager, right?
Uh, ad manager is forget.
I said that I use the wrong ad manager and creator studio are
both tools inside of the business manager.
And so you'd want to be on the ads.
But you can run your Instagram from the ad manager that you also
run your Facebook ads from.
Yeah.
Cool.
Awesome.
Okay.
I just want to see if there's any other, anyone else have
any questions, comments?
Good.
Thanks for hanging out with us for an hour and 25 minutes.
No, you don't do this long of a session, but we didn't want to
get to all the questions, but cool.
We'll end it there.
And we will back, um, Thursday.
Are we doing Thursday?
Yeah.
We're going to be on the road on Thursday.
I'm probably not going to be present because I'm hosting an event.
California.
I thought you were going to be on.
I will be on, we'll make it, we'll make it work.
We're going to be on at seven on Thursday, 7.
PM.
Eastern.
I'm going to help all these people.
Everybody's going to be launching their ads on Thursday.
So you'll probably, but if there's anything that, if there's anything
comes up on Thursday, that was a specific question for me, we'll get to it.
And within this week timeframe, just, I'll be probably yeah.
Uh, hosting an event in the middle of all.
Okay, guys.
Thanks so much for watching.
We'll see you guys.
Bye.