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Awesome.
We'll give you guys a few minutes.
I'm going to jump on.
Hey, Vanessa.
How's it going?
Hi, how are you doing?
I'm trying to fix my audio here.
But you hear me clearly, right?
Yes.
Okay, good.
Great.
Hold on.
Why is this happening?
One second.
This is odd.
Volume is up to 97.
What's going on here?
I'm not muted, obviously.
Who is doing this today?
You know what?
I'll put my earphones on.
That would help.
One minute.
I'm not on yet.
See my earphones?
Yeah.
Um.
But.
Yeah.
No one else is on yet.
So we'll just chill for a second.
Vanessa is going to get a one-on-one session.
I'm going to get a one-on-one session.
Guys.
This is our dog.
All right.
I'm going to get a one-on-one session.
Yeah, I better get talking.
Before they all.
That'd be wonderful.
Well, I'll just start with my day.
A little bit of my day.
I had to get a biopsy done this morning.
I have a question for you.
What I did was I recorded before going in.
I thought maybe I could make it.
So I started thinking, okay,
maybe I should just record this.
I'm not sure if I'm going to use it.
And encourage people not to be afraid of making sure they get the
routine checks.
You know,
it doesn't mean you have a lack of faith because we do things like
that.
But it's like, you know,
I'm not sure if I'm going to be able to do that.
So I did a little bit of that.
I was like, you know, while I was waiting.
Got pictures of the nurses that were there, you know,
and just talked a little bit about it.
I'm just wondering if I should maybe.
Edit that,
put something together and share that or would that be off course of
what I've been doing?
What's your thoughts?
The North star question is, well, this content.
It's not just for people who are younger than you.
It's for people who are older than you.
I believe your demographic is younger than you. Right?
Yeah. They're 18 to 40.
Five. So kind of right where I'm at.
They would most likely be finding themselves in that space or getting
to a point where they're going to have to start doing the routine
stuff. And I think content like that is definitely searchable content
and kind of.
Yes.
It's just kind of a question for like,
we want to know if they can, you know,
if someone done this before, whether it's fun,
Like I have traveled to Greece and what does that look like?
And what hotels.
But restaurants.
Like, what does a, what is this medical procedure?
like, or what can I bring? Okay, be a place where you might be
fine. Like people might be finding first time through this
video, which would be a really Oh, you know, because people
right. What is this unknown situation look like? I'm about
Okay, routine procedure. And then there's someone of you with
great faith speaking about what does this look like to walk into
a situation like this with hope and expectation? Good.
No, right, right. Oh, okay. Good. Yeah. I'm glad I did kind
of record that. You know, I'm glad I did. Because I said, you
know, this is real life. Right. And I thought to myself, let me
just record it, even if it was just for me to share with family
and friends. But even to put that on my Yeah, you know, women
of the vine and just kind of, okay, thank you for that.
Because Yeah, because it's real life, right? And it's like, what
does it what does all of this stuff that we're talking about
look like in real life scenarios? So I think it's a
wonderful illustration. And you know, again, for you as the as
the kingdom messenger, you just have to decide how much of this
personal journey do I feel comfortable sharing? Right? And
exactly the way that I determined that is like, I
follow my piece. So it sounds like you have peace about like
sharing this journey and opening it up to others. And so go for
it. Yeah, I think that's going to be episode four. And then
I'll follow on with what I did last week. Thank you.
I would say just one little idea. I saw this actually on a
video, I'll drop a link. This is totally not on same kind of
content. But just from like, right, from that standpoint,
sure, what you can do is just sit in front of the camera and
talk and just tell the story of what happened, kind of end to
end. And then while you're talking, just like cut away to a
photo cut away to like the footage that you've taken. Oh,
that way. While you're talking, kind of narrate it. And these
guys did. This is Becky and Chris. And they're just
photographers. They're not anything kingdom messenger. But
they did a video today about how they like built this room
divider. And so they filmed it all the footage of them building
it and sawing it. But then what they did is after it was all
finished and done. They just sat in this in their little office
and just talked to the camera and said, Okay, this is what we
did. This is how it worked. And then they just cut from that
back to the B roll of it actually happening and then back.
And it made it very engaging. I thought because it was like
about 15 minutes long, which you don't have to make it that long.
But no, I prefer not to just came out like today. I noticed
it. So yeah, in the comments, if you want.
And I think that also makes like your job a little bit easier,
because you can just tell the story in the order that you want
to and then bring in those elements of the things that
you've it makes the editing much it makes it versus like, Oh,
I have to find a scene for this detail in order to tell this
detail. Yeah, let me can cut back to you cut back to the
scenes. Yeah.
Oh, I like that. I'm gonna do that. I think I'm gonna do that.
And yeah, I believe I'm gonna I'm gonna work on that and get
that ready for my fourth episode this week. Yeah. Yeah, thank you
for that. And I can probably tell the title that around Yeah,
I titled it like, I don't know how I'm going to title it
actually. Yeah, my experience with Oh, man, or I'll look at
some other titles. Maybe Yeah, and look at and kind of see like
you can again, you can kind of do the auto population. So go on
YouTube and kind of use those keywords and see what's kind of
auto populating, you might see some popular searches of like
how people are searching or what the wording is. Okay. Um, and
kind of see like what fits like the actual content that you're
presenting. Right? Right. But, um, yeah, and I and I think, you
know, make it you know, ways that you can do it again, I
think it'll make more sense once you tell the story and you kind
of have your content, but I think what will make it stand
out if you're finding that there's a lot of content already
out there on YouTube about like, you know, what does it look like
to get a mammogram or whatever, you can stand out by speaking
directly to your who so you know, things like, you know,
hope and expectation in the midst of the unknown of getting
a mammogram or I mean, obviously, you want to be a
little bit tighter than that. But you know, you have that kind
of the thing that stands out will be the fact that it's not
just a how to or what this looks like, but you've got the right
element or the yes element or that Yeah, so many people feel
like, okay, this is out of all the episodes of all the videos
out there on this, like this one speaks to me, I want to know
what this is about. Right, right. Yeah. And that's
important. That's a major part when I want to add in as well,
right? You know, drawing from the vine, the true line, right?
You know, me? Yeah, got to go there. And and even in the midst
of feeling a little anxiety and what have you, but receiving
peace and courage, because it took courage to go through that.
Right? Yeah, I like that. Peace and courage, I think
be really, those are words that I think, you know, when you
think of any type of medical procedure, those are the things
you want, right? Yeah, yeah, he's encouraged. So maybe
utilizing that in the title somehow, or in your thumbnail,
even. Okay. Okay. You know, how to receive peace and courage in
the midst of this, right? Yeah, yeah. Thank you. Yes, thank you.
Thank you.
Welcome back. We ended up. Yes. So we can. Yeah. Yeah, I saw
that we jumped on and you guys had questions about your
Facebook ads, Facebook, Instagram ads.
And sorry, we're late guys, because I just saw myself in
the zoom and freaked out because my hair was like,
I'm wearing no makeup. This is the first time I've like, a
mirror today was looking at the screen. So
it's okay. Like I had to get over and go stop it late and
just put the thing on. But also I was in the garden. Brennan's
like it's 10 o'clock. So I apologize because I'm
okay, that's okay. So
I know. You're such a natural beauty, Brendan.
For that question, you had
might be sharing your screen. Okay.
Are we right? I think? Well, what was your question? Let me
Yeah, it was for the Facebook. Yeah. So your specific audience.
Yeah. Yeah.
And because as we, as we're getting into it, I'm realizing
because I've done one Facebook ad, and I stepped out and did
an ad for this foster care one. But I've noticed, I think I've
got to tailor. Yeah, my approach, somehow, because on
Facebook, the different selections that you can have,
if you can go social causes, but then it goes through all these,
like, really long protocols. I don't know how, if we pass that,
you know, because they've got protocols, but I selected
certain age groups, and it did reach, I think, 231. Like quite a
lot of people, but yeah, just some hints or some videos that I
can learn, learn from. Yeah,
well, the best thing is probably just to do it. If you
want to, we can kind of look at your audience and see what you
make. Yeah, make a change. And I'll say Facebook ads is very
experimental. So like, you could choose an audience, run it for a
couple days, and then stop it and see what happened and then
make a few changes. And so these are these calls are helpful,
because we can just make a few more changes. And then you can
let it run for a couple more days. And then we'll see. Yeah.
And you can always and this for anyone, if you're running ads,
just take a screenshot of some of the results you're seeing and
some of the numbers, and just tag me in it. And I'm happy to
give some thoughts about like, what is this? Sometimes you
don't know if it's good or not, like, if it's costing a dollar
to get a follower versus someone costing, you know, 50 cents or
10 cents or set one cent, like, what's normal. And so you know,
kind of what to shoot for.
That would be good, because I think I paid $5 Bruce just for
a, what was it? It was like, Hey, this is a promo Laura and
Jake, we're interviewing them. Yeah, I did some sort of promo
like that. Yeah. Okay. Yeah. And yeah. So I'm also aware that
we're coming out of lockdown, and I haven't colored my hair.
So I'm going to get over myself right now.
I haven't colored my hair either. So I got some gray.
Oh, this is fun. But yeah, that that would be, I think the big
thing and Lindsay, I just popped in that. I did find it Bruce,
thanks for showing me where that was. I noticed that. I guess
that with targeting the audience that takes time. And that's like
a matter of trial and error. Love to do that. And I think an
added day was about $5. So just to go for it, because I guess
I'm, I'm trying to target where my audience is, because, you
know, my mom and others are responding. It's actually an
improvement. She's, she's, she's doing good. She's just said that
the video content was great. But I noticed that the video dropped
out a bit. I said, Thanks for the feedback, mum, we'll let you
know when we're experts, but we're going to remain novices.
But I didn't say that.
If you want to share your screen, we can take a look at
it. And
remember how fun it was last time we asked you to share your
screen. Yeah, it's different.
Oh my gosh, Lindsay, you've got such a great memory. I think
that's awesome that you remember that. Because I remember
things like what editing software if you have a Mac or a
PC or an Android, I memorize all those things. Lindsay remembers
important things like
stuff.
I had to go through counseling last time when I was sharing my screen and felt like the world
watching me do it, but that's okay. I've come out the other end now. I'm feeling whole and healed.
I'm just checking. So this is, I'm going to go on to our Facebook, don't we?
Yeah. And you'll go to the business dot Facebook.
Oh yes. I was in that trying to get to your life today. So I'm actually really good.
I feel like good. I've accomplished something trying to get to your life by going into business,
but that's, so you can click on the more tools here and let's see, then there should be an ad
manager. Bruce, how do you get those lines when you teach people? I would love to pay extra for
that, but no, anyone can annotate on zoom calls. It's just like, we can't show you cause we can't
share our screen, but there's an op like where at the top of your zoom, it says like you're
viewing Liam Brendan screen. And the next it says view options. Can you get that little drop down?
There's a little link that says annotate and you can do all kinds of, anyone on the call can
annotate what's happening and you can choose your color. And I normally have my iPad as well, where
I can actually draw it with a pen, but this is great too. Cause I can just highlight stuff and
then you have to clear it. Wow. That's great. Imagine your little daughter laced on the
annotate when she can draw. So let's see. So we got, it says ad set errors. Let's take a look at
that. Let's see what's going on there. If you want to click, if you kind of hover over this blue text,
you see how the word edit just showed up. You can click on it. So let's click on this one,
that middle section. That's the ad set. So we've got a, this is the campaign level. This is the
ad set and that's the ad. So there's kind of three levels to everything. So you click on that middle
one, the ad set. Let's just see what is going on. So 15 million people. And let's scroll down and
look at your audience here. If you kind of go down, so we've got Australia, we've got 18 to 65
year olds. What is, what is your target audience? Look, it's 18 to 30s, but I was thinking there's
a foster care audience for this one. Yeah. So, cause it was Laura and Jake and their foster
carers and they're coming with that lens. Oh, so people who are also like parents,
like foster parents, carers, kinship carers, not just the care leavers, which is my audience care
leavers. Yeah. Okay. Okay. So what we can do is we can change this one and you can run it again,
or let's just take a look. If you don't mind just clicking on that top level one, the actual top
level. Let me just see how, if you scroll to the top here or that is the top, if you want to scroll
down a bit, sorry. And you did $5 and you did a lifetime budget. Okay. So that this one's kind
of done. It's it's we've sort of used it up. And what are you just wanting people to watch the video
or like your page? I'm thinking because the, the goal of being in the 90 day challenge is to grow
my audience. I just, I guess I'm getting mum. She's great. She's a great subscriber. I love her.
And I realized the value of having mum. I mean, she's, she's just so encouraging. I,
I tease her, but she's encouraging, but you know, like there's my auntie that comes on live
and I'm like, hi, auntie Jude. I'm going live in two minutes. I can't talk right now.
So I'm trying to expand my audience. And I know I've got 600 in Facebook, but I know they're not
all liking my, like a lot of them. I'll get a lot of views for those, like, you know, those short
little what's those little reels that you do. Yeah. Yeah. So again, let's start from scratch.
I think I kind of know what you're looking for, but if you hit this X at the top there.
Yep. Because what we can, so you have a video and that creative that you ran there was you
saying like, hey, we just filmed this interview. Click here to go, to go watch it.
I think so. Something, something like that. Okay. Just show what it is.
So one thing that works really well is, so here's what we can do. We can build the campaign now,
and then you can just plug the video in after this. So we'll target it and we'll, we'll build
it all in the right place. What we found works really well, just, especially as a good starting
point for Facebook ads is to create, take a piece of your content. Now I know your interview was
20, 30 minutes. But if you could take a clip of that, maybe like three, four minutes of that.
And yeah, cause people may not like want to, they're not going to watch a 30 minute thing
if they don't know you, but they may watch a couple minutes and you can.
just say like, um, like pick, pick something out of that interview.
Obviously, maybe your guest speaking that, like, you're like, this was, this
resonates with me or like, it can be, it can be a minute.
It can be two minutes.
Yeah.
It doesn't, however, but just a clip of like the, not the whole interview, but a
clip of it, and then just put that in front of a lot of people that you think
would, uh, would enjoy that would, uh, it would appeal to that, that audience.
And then the goal for there would be to like the page, cause you do want to give
them something versus a video that says, Hey, click on the link to go watch the
real, cause you're not really giving them any substance with that.
Um, cause you're asking for people, it's like an exchange, right?
Even though I'm not paying you, I am liking your page, which I
have to social costs there.
Um, so let's, if you click create here, we'll start one from scratch.
Um, and, and I see you do that as like an event.
So let's do, um, let's do engagement there.
Um, and, and then can I just say a quick shout out to my husband?
He's learning DaVinci.
So it rests on his shoulders to do this one minute clip.
Cause I, you're going to learn Facebook ads and he's doing DaVinci.
That's good.
Yeah.
You're becoming the expert Facebook ads and you're the expert of editing.
Cause I get scared of that sort of software.
No way.
Um, we'll just choose page likes there and then hit continue.
And then let's go.
Um, so here, if you scroll down a little bit here, um, uh, where, um,
special ed categories, no, you don't need to do that.
Um, just say show more options here.
Sorry, I'm not seeing.
Okay.
Why is it?
Okay.
Let's just jump over to this new page likes ad set here.
Um, okay.
So the daily budget, you probably don't want to spend $25, but you can start
with like three bucks, five bucks a day.
And we always want to do daily budget.
Um, generally that's, I wouldn't do a lifetime.
Um, it's just what you had before.
So for the, you did an event promotion the last time, which is good.
So that would a lifetime budget's fine because the event's going to happen.
And then after that event, it doesn't look at this irrelevance.
Right.
Cause the events happened.
So this is something we want to just be able to turn on and off at any point, and
it will just, you know, slowly build up your audience.
Um, so you can, and so you can put it at $5 a day or something.
Um, and then just pause it, you know, after a couple of days, or you can, you
know, unpause it.
So let's just change that to five.
And how do you pause and unpause if you didn't want to do that?
There's very, yeah.
So this is kind of helpful.
It doesn't really mean a whole lot, but it does give you a reference point.
Like the key thing here is your audience right now is 15.5 million people.
Um, which is way too many people.
Um, so we're going to try and narrow that down a little bit.
And then it's estimating you'll get for $5, you'll get 14 likes a day, which is
not, it's probably not accurate either.
Um, so it's, it's just sort of a, it's trying to use that algorithm to guess
that what it may be, but don't over, don't worry too much about those numbers.
Yep.
Um, so, uh, let's go down to a little, um, and we'll keep going down here.
And, um, then here let's choose, um, you've got Australia and that's good.
And we can, um, just change the age.
I think it would be worth going to like 55 or maybe 50, 65 plus includes
everyone who's 66 all the way to a hundred.
And so it's a huge, huge audience actually on Facebook.
Um, so I would go to your demographic, like whatever you think.
I'm happy to maybe 32.
Okay.
Let's start.
Let's just see.
Um, so let's, so right now we've got no, um, detailed targeting.
So if you hover over this and you hit edit, yeah.
Um, so now we can choose, um, you can actually just, have you tried just
typing like foster care or foster?
I haven't, I just went into their categories.
Um, yeah, I know their categories are terrible.
Um, foster care.
Uh, worker, let's try that.
It just says one.
Now that's going to be a very tiny audience.
So you see here where it says nine, right there, it says 9,000.
Yeah, that's a tiny little audience, but that is 9,000 foster care people.
No, she's hovered over.
I'm sorry.
Let's do that one up there.
Oh, sorry.
That's okay.
It's only 45, 4200. So it's a little small.
Let's make it bigger.
Okay, so let's just go ahead and click on that. So and you're
going to add a bunch to this. So we're going to have foster
care. So now it's going to be tiny, right? Like this is only
1000 people. So that's, that's way too small. So let's keep
that. So now let's hit the word suggestions here. And let's see
what it recommends. suggestions.
Try one more time. Yep. Suggestion right now. Okay,
let's just type. Let's say like, just write the word foster. Do
we try that?
Well, let me ask you guys, like, what are some keywords
within your industry that people would be identifying as are you
or have interest in?
I reckon care leavers. But then that's not
what do I care caregiver?
Well, that's a different, different. Yeah. But I might
try.
Yeah, go on. Yeah, try it. Try your
I've got Brendan speaking in my ear as well.
I'm just thinking residential.
Okay.
Councillor.
Yeah, there it is.
Okay, that was a good one. That was what I think that was like
70.
Yeah, nice.
And no, I so at some point when we put enough in here, then the
suggestions will start to suggest things that are similar,
but not yet.
So let's also let's let's go ahead and widen that to maybe
like 4045.
Because that's going to do what you may find is a lot of people
who are identifying with that are much before to like a Yeah,
50. Sure. Let's just see. Again, this is it. This is one test.
Yeah. So we did go to three, we're at like a few 1000. Now
we're at seven, almost 17,000. We want this at least 100,000
really 500,000 would be a better place to be in.
So
no, it's not there. Yeah.
You can. So and I'm also wondering if there's people that
are kind of interested in like, adoption. Yeah, is that
something because it or is that you have to educate us a little
bit? Because I'm just thinking of it's definitely foster care.
It's residential care. But it's in. Yes. Thank you, honey. It's
out of home care.
At a high with a space space. Oh, yeah.
So I was trying to think of it in my head. So it's foster care
residential care, but it's also leaving care. Maybe I'll go
leaving here. No suggestion. Nothing coming up. No, I'm
no, I'm homeless, homeless.
Youth. So there's homeless shelter.
This is definitely a big one. Maybe. Yeah. But that's a lot of
people. National Coalition for homeless veterans. Are there
organizations that you guys that are kind of well known or things
that people within your industry would identify with or like I'm
thinking big ones like like any national any national
organizations that are specifically working with foster
care? There are there. It's better futures is a better
futures. No big thing, but there's no sometimes if they
don't have a big enough audience, they won't pop up. But
you always want to check it's gonna be I think you're gonna
have to go a little vague on it. I would try some hitting into
like the adoption area if I was running your Facebook ads as
an agency, like I would try it. It's kind of a shotgun approach.
So you're just getting people who if they're interested, if
they've shown any interest in adoption, foster care, in my
mind is is close, but it's not what you're looking for. But I
know that if you'll grab people who are that similar heartbeat.
Yeah, that's true. And you know what, in Australia, like
adoption, I know some people that have adopted, it's not as
big as America. But, but it doesn't mean it's not because
they always go into like this kinship care or what's the other
things that they do? They, they put kinship care, which is like
family members. Yeah.
Is that because I didn't push browse?
No, it's just
It's searching when you let's go to adoption, it's going to be
huge. I think that's 47 million, but you could yeah, adopt. Maybe
we do a, but you might want to try things like, it's like I
wonder adoption, right? Like teenage adoption, or?
Yep, that's true.
Because it's people that are right at that youth worker.
Let's just let's do that. As I learned, that's a good
audience.
The
app. I think there was like adoption counselor, because
that's or something because, or it could even be like something
around counseling.
Yeah, because those are job titles. Again, you're gonna be I
mean, you're who remind us you're who are the people who
are coming out of care, right? They're like those young adults.
Yeah, yeah. They're coming out of care. Yeah, you might want to
when you're initially kind of building this audience. And
right versus talking about the shotgun approach is making a
little bit wider, because you might be reaching people who
have the job title of like, adoption care, foster care, who
would be interested in following what you guys are doing,
because they're working with these people as well. They
might, they're like a secondary who, but there might help you
get to your who
totally, I would say, like, to go even further, I would say
like, you're only in primary audiences, the people that are
beyond this watching that need resources to go help the people
who are coming out of foster care. I actually, I don't think
you're gonna be able to target. Yeah, because then again, Amber
saying that, which Hi, Amber, it's been a while. Amber, what
have we been doing without having all these comments
dropping in while we chatting? But because I think because
people, one, I can say the younger the audience, the less
likely they're on Facebook,
like you would reach, you would reach like those like, late
teens more on TikTok, or, yeah, or even Instagram than Facebook,
but it doesn't make what you're doing on Facebook irrelevant, to
your point, because it's difficult people who are bridges
to those.
Yeah. And I think it will, they'll play together, right?
Like, people will self identify and be like, Oh, this is a
helpful resource. I'm going to share this with my network. And
I'm plugged into this, you know, these group of people. So
I thinking Bruce and Lindsay, what you're saying is really
interesting to me, because the kids that we're interviewing,
one of them's like, like, he's voted the Australian Young
Person of the Year because of all of his advocacy work. So I
think I'm trying to find all these subjects, but he might be
good on Sunday to have a chat to what, you know, like looking at
our profile of our audience, like what you gave us in the
first session. What are there? Where are they? Where are his
because he's 28. And they're the young people that we're
targeting the ones that are 10 years on. So yeah, I think he'll
be good at, like, additionally, leading us to different things
to put, like showing us their interests, because even right
now, I'm sort of guessing where they are. And sometimes they
come to our door and take our furniture as we're moving. And
we're like, Oh, they're on Facebook. But I thought they're
all on TikTok. And I, yeah, we're, we're a little bit away
from having three minute and one minute videos on TikTok, because
we're going to learn that, but we want to get there really
quickly. So we can attract them, because I'm just like, I haven't
got a three minute video. Or a one minute, I just want a one
minute one. But we will get there.
Yeah, and this is all foundational work that you're
doing, too. So like, it's not, it's definitely worth, like
doing, like, for instance, like my target audience with posture
is millennials. So they're, it's not that they're not on
Facebook, I'm a millennial, I'm on Facebook. But what I've found
with the Facebook audience that I'm engaging with, they're
older, often, they're like the millennials parents, maybe even
grandparents, but they are sharing it. Like, I've had
people say, hey, I've shared this with my small group of, you
know, young women that I'm leading like that. But then on
Instagram, or TikTok, I'm also I'm reaching like, the actual
millennial. Yeah. So it's like a very, yeah, well, you found out
that's where they were. That's like, not at the start, but you
discovered that.
Yeah. So I 100% want to get this dialed in for you guys before
we stop talking. Sorry, it's fine. Water. If we want to we
can try I think this is good. We can maybe add one or two more.
But I just don't know if there's anything like you said youth
working as you said, advocacy, foster care advocate or
something like that might work.
Yeah. I was thinking of what are they called?
Yeah, I had to think of something.
It's extend...
Timestretch.
Yeah, it's gonna be such a small niche, I think, unless they're the Red Cross or something
massive, it's not gonna show up here.
But I mean, youth, not youth ministry, participation might be, is there any, because that's the
big thing in my, you know, getting your voice in, but, oh, youth advocacy, sorry.
Advocates, oh, there was, yeah, that was coming up, didn't it?
And then there's advocates for youth.
So both of those, yeah, try that one again.
I think, I don't think that, there was, if you, yeah, if you type youth, like, A.D.,
there was like, youth activism, youth voice.
Yeah.
Youth voice is big.
You could try, there was one called advocates for youth, I think.
Oh, there you go.
Yeah, it's not big, it's 37,000, it's not.
There you go, oh, that's only 6,000, so again, you're kind of hitting the same people now,
like when you added that, it's at 434 right here, and you added that other one for 6,000,
and it's really not changing it.
What about youth justice?
Nope.
There is, if you do, like, justice, what is it?
Social justice?
Social justice, or?
It's pretty broad.
16 million, but it could be.
It doesn't hurt to try it, because.
Yeah, I think, I mean, care relief, relief agency, healthcare, caregiver, now that's
different, we decided, carer.
Is family services, like, something that is in Australia?
Yeah, there is, Brendan works in it.
You give it a go.
Try, yeah, space, and then say family services, sorry, see if that, LDS, family, yeah, but
family service.
Open adoption, adoption family services, that's only 890, it's not worth it.
Protective services.
There's protective, yeah.
Community.
There you go, that's 8.6 million, that's a good one.
What do we got?
Okay, 490, so we're definitely getting in the zone now.
I don't know why the suggestion thing's not popping up for us, that would be very helpful.
This is because this is Australian Facebook.
Yeah.
That's right.
It doesn't have all the features.
Everything's upside down.
It's because Facebook's in lockdown in Australia.
That's right.
I found one, Bruce.
Sense of humor.
There's no need, it's needed and necessary.
And there was a few, when we did family services, I don't know if there was other ones,
they said there was family legal.
Oh, protective services, is that something that would be?
There's a lot of youth mental health stuff, but then look, that doesn't even come up.
Yeah.
Mental health will be massive, and just try to go, let's just go back to this family
services.
I think there was one or two other ones there.
There was something else.
Protective services.
Yeah, I mean, maybe.
No, I thought they were, child protection's a big area.
Yeah.
But I don't know if they're on Facebook.
Yeah, I don't know.
What about, yeah, we'll try this one first.
There we go, yeah, 2.6 million.
Let's do that one.
Just, yeah, let's click on that.
I feel like we're good.
I would say, let's, yeah, so we're at five, there we go, we said 500 was a good sweet
spot.
So, again, try it.
This is a very small niche audience.
I.
this homelessness one, I think is like 60 million episodes.
That's your biggest one.
So I would go ahead and run the ads with this audience.
And then if it doesn't, it's not really taking,
I would start pulling out the really generic,
to me, the more generic ones, like homelessness.
Okay. Yeah.
And, and this is very specific to Australia, right?
You guys don't want to go outside,
but you want to keep it all inside of Australia.
I could go outside.
I think we could go outside
because we've got a couple of people in the States
that are ex-foster carers, kids in foster care,
and they're now, you know, athletes and things like that.
So maybe three or four that we connect with.
So that would, what would you call,
what do you call it in the States?
I mean, foster care is what it is.
Foster families, foster care.
Foster care is what we call it.
So if we go to Tennessee.
So, yeah, I would, let's leave it.
Can we create a different audience for that and to test it?
Unfortunately, Australia and U.S.
are like some of the absolute biggest,
I mean, the most expensive audiences to try and reach.
So let's just start, since we're starting small,
let's start there.
I think, I think this is a good starting point.
I would, if you want to scroll down,
we can go see if there's anything else or,
and you can come back and keep adding.
Get out of there, Lee.
I get addicted to this.
Yeah, you can, I mean, and that's the thing is you can.
Yeah, you'll get ideas.
Yeah, and it'll make more sense when the,
like we run this for a couple of days and you'll say,
okay, consistently we're getting 30 likes a day
or 50 likes a day.
Yeah, I've just heard Brendan
sacrifice his coffee for these ads.
That's so nice of you, Brendan.
So nice.
You know, it's just going to help change the world
and change lives.
So.
That's not going to happen.
Yeah.
So one thing you can try, which has been working well
is this detailed targeting expansion.
If you check that, this number is going to go crazy.
Cause basically what you've said is like,
hey, Facebook, if you think you can find someone better,
try and, you try and find someone better.
So I typically run one ad set with it
and I run one ad set without it
and we see which one works better.
Because the audience is so small,
we'll just leave it at that and we'll see.
So let's go ahead and just hit next here.
Oh, and we want to, sorry, just go one more thing.
If you hit exclude here.
It's got something that convert connections
before publishing.
Yeah, you can do that.
It does this every time we create a new.
Does it just convert?
Just click on it?
Yeah.
Okay, done.
It's just going to.
And then, which did you say to press?
Oh, exclude.
Exclude, where's that?
Oh, right there.
Right, yeah.
So then I think you can say people who,
I'll see here.
Oh, no, this will be something different.
Let's leave it.
Don't worry about that.
Okay, let's go ahead and hit next.
And this is where you can just add your,
come back and add your video later.
Want me to save the audience first there or not?
You can, yeah.
If you want to come back to this,
you can just call this like Australian Foster,
it's just for you.
And that way if you want to pull it up again,
you can pull it up.
It's easy to recreate it though.
It's not the.
So here you can,
this is what we would do is we would go ahead
and post a video.
Like if you can get a clip,
a couple minutes clip of something,
then post it on your Facebook page.
And then you can actually,
I know this is because this is a page like campaign,
you can't do that.
Well, we would go in here and just basically
where it says edit in here,
I think you can upload a video.
All right, yep.
Yeah, change media.
Turn into video.
Just change media, yeah.
And then here, this is the images.
Let's see if we can,
the change to video is like,
this is it, yeah, just close this for a second.
I don't know why it's looking a little different.
Let's just hit clear all.
You don't actually need anything.
You'll just start again.
There we go.
And now we can hit like add media.
And then one of those options will be upload of ad video.
So you can pick a video off your account
or your page, sorry.
So if you drop down or you can.
I deleted a lot of different things, but I left two videos, because once we put it in
DaVinci, it stays in DaVinci, so we don't need it on our desktop.
So we put it in there.
Yeah, you would upload it.
And then we typically just share, like, I mean, we'd have done a couple sentences just
there to say, like, hey, we're, we want to help empower, you know, people in the foster
care system with resources and tools to help them, you know.
But not that, because that's not what you're doing.
But I would take whatever the content is to, it's like one or two, one or two sentences
to summarize what the what the clip is going to expand on, expound on, if that makes sense.
So whenever that clip that you pull, like that piece of content, just use one or two
sentences to something that you feel would grab the attention of your who.
And if you just hit cancel here, what we're talking about is just the little description.
That's right here.
It says primary text.
Oh, yeah, that's where we do it.
And that might even be just a direct quote from the clip.
Yeah, something like something that that you're the person you're interviewing said, you could
just pull a direct quote.
My life was transformed when this, this and this happened.
You know, it could be that.
That could be the quote.
Yeah, that's really good.
And so that's all you got to do is upload the video, change the text here, and then
you just hit publish and you're on.
After the races.
Yay!
And then that will, if you don't do lifetime, that will do it daily before you put a pause.
It'll do it daily.
Yeah.
And I'll show you where to pause it.
So if you just close this.
Oh, that's good.
Thanks.
That's awesome.
Yes.
And the goal is like technically in theory, just hit close, yeah.
So it's going to have it there.
And so that's your little stop.
Oh, sorry.
Just go, go up.
So there's three tabs here.
So just go to this tab.
There's three different ones.
You're on the one on the far left.
Yeah.
That, that one.
Yeah.
Just click on that.
It's like a folder.
And then so here we can just toggle with that blue.
You just hit the off button and it will stop running it and you just hit it again and it
will start it again.
Yeah.
So you just, you just click on it once and it will sort of, you don't have to click and
drag it, but yeah.
This one is already like this thing is over.
So even though it's on, it's not delivering anything that you're good.
It doesn't have to be, yeah.
The goal here is to set this up and then maybe add like a couple other videos to this, like
in a couple of weeks, you can keep, keep it fresh, but we've used the same campaign just
over and over and over again.
All we do is we swap it out from like episode one to episode 10 to episode like 15.
So it's, it just kind of stays current with a recent episode or recent clip that we're
posting.
And then we just stop it and start it whenever we want more people to follow us.
Yeah.
Have the budget to spend on it.
Yeah.
And what, what happens with those ads is just like, I'm a Facebook user.
I'll see that ad just pop up like I do other ads.
Yes.
It'll pop up in people's newsfeeds.
You can scroll through it.
I'll look at it.
So when it says reach, it's reached them and they've, they've clicked on it and looked
at it.
You just, that's what that reach means when 212 people reach means that it's, it's potential
reach, right?
So reach is, we put it in front of 200 people.
It doesn't, it means that they may not have engaged with it, but it was 10.
You actually, so I would just ignore this one.
Um, it's just call it like $5 of learning fees because basically you got learning good.
Yeah.
Well, this guy, um, it's cheap tuition, coffee.
That's your coffee.
This is because I used to do advertising years ago, 20 years ago, but just with the radio
station and all this demographic stuff's in my head, but I feel like flow.
Like it's all left me cause it's so long ago, but this is just so good because I have no
idea prior to talking to you guys, how to actually increase our reach.
So yeah, it's been really good.
Awesome.
Um, yeah, I will show you, we need to know anything else, like in terms of like impressions
and that sort of thing.
Is that, is that, yeah, we'll look at all that, um, once you've got some data flowing
in, but basically like your results are going to people who like liked your page, like you're
giving Facebook, the mission is get me page likes, which are followers.
Anything else?
Like is X, is it like extra info?
It's really like, how much money did you put in and what'd you get back?
Um, so you, you want to say, Hey, I put $5 in today.
I want to get, you know, you may get 10, 10 new followers.
Well that's okay.
But now we're paying 50 cents a like, that's quite expensive.
But in theory, if you wanted like, um,
if you're paying 50 cents a like,
and you wanted a thousand people,
obviously it's going to be $500.
Like you put $500 in, you'll have a thousand people.
Now that's not a great, that's not a great metric.
You want it to be cheaper than that.
We should, you know, try it.
Let's see, how can we do it for a hundred dollars?
Like, can we get a thousand people?
Like, how do we get that cost down
so that when you do scale it, it doesn't keep,
and I'll just show you this for like a reference point here.
This was the posture campaign we ran.
And this was over the course,
let me just do like, okay, maximums.
This is like over like a year to worth of time.
Wow.
And so this was, we did,
and this was like, we did it $5 a day.
Then we would do like $10 a day.
And so we spent about, I mean, so you see,
it's not super cheap, but if I go to-
That's my YouTube monetization money.
Well, you know, I didn't want to gloss over that.
We did out of, like, we did start,
we didn't have YouTube money at the beginning.
We started and said, hey, we're going to invest in this
and we're going to blow up this ministry
because it deserves to be,
like more people deserve to see this.
Like, so we just-
You are worth investing in, you guys are good soil, so.
So performance, I think, is here.
I'm just trying to get to the,
there's so many different ways you can look at the,
why am I not seeing engagement?
So you can see, am I on the Instagram one?
Sorry, let me just make sure I'm on the right.
There's a lot of things in here.
Posture page likes.
Why are you not showing me?
Basically, I was just looking for,
oh, cost per result.
Sorry, that's what we're looking for.
10 cents on average.
Now it's not, you know,
and obviously you could kind of do the math,
but 4,600 likes for $480.
And we could do this over the course of like
two or three weeks, right?
That's why, like, when we tell you guys, like,
yeah, we can definitely get you to a thousand,
like that's a couple of days worth of work.
So, but now the goal is not for it to cost so much money,
but anytime I want, now, like this is all set up,
I just go into this posture page likes
and I can just turn this on like that.
And now like we're getting more followers.
And so I can turn it off.
And all I'm doing each time is I edit it
and kind of look at it like you were looking at it.
I've got episode 53, as you can see when we last did it.
And then one that's 170.
So I just keep adding different episodes here.
And these are some of Lindsay's,
I went to YouTube and I looked at her most popular episodes
and then I ran them over here.
And it's quite convincing because like,
and this is what your audience will see
is they'll see this over here on the left.
They'll see, hey, this many people like the page
and there's a thumbs up button right here.
And if they click on that,
they start following you with one click.
Oh, is that follow?
Right, okay.
Yeah, so they like and follow it all in one go.
Like subscribe.
Yeah.
So it's called organic growth
because I was watching the video, I think this week
about organic growth, organic reaching or something.
Organic reach, yes.
And that's just basically the opposite
of what we're doing here where it's just non-paid basically.
So organic would be like, we shared it with 100 people
and those 100 people then shared it with other people,
those who shared it with other people, which is great.
You definitely want, and that will happen.
And that will happen with you guys.
And you'll even have people who share this ad.
Like we had this happen,
like one of the ads for the Kingdom Workshop,
we got shared 170 times.
Like people saw the ad for this event
and then they shared it on their personal page.
So we got anyone that they shared it with
basically got to see the ad for free.
Like we didn't have to pay for that
because they were just sharing it as if it was a post.
So that is awesome.
Like, and it creates a bunch of social proof
when people are sharing it, so.
And I have some good news for you both
that we've got friends that are doing a business
and we saw them at a park last week
and they were so loved what we're doing
and just getting so excited by it.
Cause we're so novices, but they're just loving it.
But they're like, I'm so tempted to sign up.
I'm like, yep, wait, there's going to be another 90 day.
Because, and I think she's further ahead than me
cause she's always doing all these amazing things.
But I'm going to tell her like Amber told people,
I want to tell, yeah, Kristen and Stephan.
We'll get you an affiliate link.
We've got to share that.
Like I love all that stuff when I saw Amber
and some others that have shared it.
Cause I get excited by that stuff.
Cause I want other people to see this.
I think the biggest.
it was there's nothing in Australia like this that actually helps you grow your you know like
teaches you how to grow like yeah not that they know of yeah yeah they're talking about overseas
there is but not within australia yeah and i said i only paid 57 australian to get to this workshop
and we work i woke up my husband at 8 a.m he didn't know what was happening and then we signed
up and we won an apple ipad and then next summer and we're going live as a podcast and even my coach
who i've just finished up with i've had it for a year she's just like have you launched a podcast
now okay yeah we had no idea and we did this workshop and then we went live and she's like
you know podcast yeah yeah and so she was training me and coaching me on getting ready for it
yeah awesome that's awesome we we know i don't want them to watch it though yet i want to get
better but my mom keeps watching it and she's going to help me get better okay moms are the
best for that yeah you think yeah awesome we'll add your video add the text you can definitely
drop any pictures or one if you want us to see anything um yeah yeah like how's it how's it how
it goes and we can chat again on tuesday and take a look at it um thank you so much guys that was
that's good and and i know this we spent a little bit of time working through your thing but you
guys were the only ones who had uh reached out and request like on the using the form and everything
so that's what you get if you are doing one we'll take our time and it's helpful to go really deep
onto like one person's thing and then people can kind of see and we are going to do a facebook ads
master class on tuesday yeah so which will be good for you guys because you'll have some results by
then so you'll have some yeah we've got to activate what we've just learned right yeah yeah but you
guys are doing it yeah you're doing it i love that you're doing it okay we're doing it honey
we can do it the fastest way to learn i just because i saw you guys were doing stream yard
and all this stuff like the fastest way to learn stream yard is to do a live event with stream
yard and just so many people will sit on the sidelines being like oh well when i figure out
stream yard then i'm going to go do all these like events and you guys are just doing it you're like
we're putting content out there internet condition issues all this stuff's happening
you just power through it you know what's funny bruce the um stream yard thing what's really
funny is the guy that we're interviewing this weekend he's dylan he's a he's a great activist
he just said oh my gosh you guys are running i haven't watched you for three months because i've
been so busy with other advocacy but you guys have even got like a what you call it a logo and we
haven't i said no we haven't he goes yeah that what's that video with the duck and the headphones
i said that's not our logo but now because of that gift that we got with our package we've now
got that intro video and i sent my bird just to show them my artwork and that's just a perfect
that's hilarious i can have a duck i can have my own art yeah i'll just put the headphones on
on the bird you never need to pay for stream yard i love i love stream yard i was editing
and learning the edit i think 10 minutes guys before i went live and like but i did two hours
before that and i'm just like what what what what what what and there's like it's two minutes to go
yeah that's don't make it happen yeah failing forward and learning as you go with your mom's
encouragement so i love it guys i just just um with lindsey uh sorry with bruce
on in the kingdom messenger uh page is there is there a step-by-step or regarding cutting
you know the tell them what happened to the video i know i'm not cutting it up now
but you know is there one within me i haven't looked yeah for davinci yeah for davinci um
you know it's been like six or seven months since i did the little like 30 minute one but i'm
guessing um if you watch that and it doesn't show that um we can add some stuff we'll make one but
um there was there was a guy who had and again youtube is um well what i've also tried to do
is like find good people on youtube that we think are doing a good job showing the process yeah let
me just look here at i did i do think i had more than just that one video let me just search here
um because there was this one and okay no i'll i'll go add it but there was a
couple series i think it's under like an editing master class um let's just see here
because it could have been our wi-fi but it paused didn't it just as you were
learning something from bruce but it wasn't bruce it was our internet
it paused right on the crucial bit um
There it is. It's just taking a while to load. Okay, so there's like, I'll send you this link.
It's kind of a long page, but this one, if there's anything that's ever like broken or lost,
like we do have a lot of resources, so sometimes like someone changes the link, but if you scroll
all the way down, there's like a link to go download DaVinci, obviously, which you have.
But then this little, this guy did a really good job just like doing some really good basics
for DaVinci, and I think if you click on here, it'll take you to YouTube, and he has like a
number of good tutorials that I found. Yeah, so this one tells you, takes you all the way through
like setting up your project, cutting, blade edit mode, which is the cutting you're talking about.
Yeah. Turn this off. And then, yeah, just kind of the whole overview. So this is a good like
line by line one. That's the link that you just. I just dropped there, yeah, and if you just look
for editing masterclass, it's just a long page. If we did like, just scroll down and Premiere
and iMovie and all that's in one giant page. So, okay, thank you. No problem. And then, I know,
is it? Bobby's on here. Oh, Vanessa's gone. She's gone, but I don't know if you have any
questions. I know you've been hanging out. No, I'm just enjoying listening, and I appreciate
Leah and Brendan, because it just helps me to keep listening, but I'm on the bench right now,
but not to worry. I'm going to be fine. I'm in the edit of, the third edit of my book, and I
have kind of a deadline, but it's okay. I'm not, I'm just so fine, because I know, like with me,
when Holy Spirit, like, I know when I connect, and it'll just go, and until then, I'm, I don't,
I just kind of hang out, but I'm learning a lot, and I really appreciate everyone asking the
questions, and like today, going through the Facebook ad, it was a little more familiar,
because we went through it the other day, and so that's, that's the way I learn is visually, and
just to continue, so thank you guys, but I'm good. It makes it, hopefully, a little less
intimidating. Yeah, so that's awesome, and maybe we can run some Facebook ads for your book once
it's published. Absolutely. Wow, that was, yeah, I didn't even think of that. That'd be awesome.
Absolutely. I think there's a lot of things we can do for that, so some fun things we can talk
about, because we've done promotions for, like, other books where we'll do, like, you give away,
like, the first three or four chapters for free, if they put their email address in, so you put an
email address in, and then you, you can send them a PDF, like, and you can just automate it, so you
can build an email list of people that are interested in your book, and then you can, and
then on the last page of the PDF is, like, for the rest of the book, click here for the Amazon link,
or wherever you're selling it, so there's some fun things. We did one author, I think we generated,
like, 20,000 email addresses in, like, a few months, just for that strategy, so yeah, all that
stuff we can, is all, all part of Kingdom Messenger promoting stuff. Part of your message, so however
you want us to help you promote stuff, yeah. Yeah, that's wonderful, thank you, that's, that's more to
think about, that's a blessing, so all right, thanks everyone. Amber, so glad that you joined us, I know
you've been really busy. Hey, it's good to be here. I've missed this for the last couple of weeks.
Apparently, when you have, like, 30,000 people following you, you're busy, busy.
It's kind of been nuts, we've also had health stuff going on with kids and family, and lockdown
as well, which is almost over, but not really, so. Amber, I'm coming out to see you with my full PPE gear
to learn those Facebook ads, all right? Look, easy done, in fact, this is what Zoom is awesome for, even
for people who live next door, literally, it's crazy. We're praying for your family. Yeah, absolutely.
We're all good and back to, well, one of them's back at school today, so that's, that's a blessing,
but yeah, it's been a tough couple of weeks. Well, you will be in our prayers for sure.
Yeah, appreciated, thank you. Such a blessing to us and our community, so just let us know if you
need anything, Amber. Yeah, no, look, all good, and yeah, hopefully that's all behind us now.
We'll see, but I had a new episode yesterday, which is the first time in like
four months, I think, that I've put an episode up. Yeah, I saw that.
I have to go, I have to go, I'm behind on my scroll.
I'm gonna go watch it.
You're subscribed to Amber.
I am subscribed to Amber, but I haven't been on, so.
This is your Thrive one, right?
Yeah, so this is the first one
that I set up back in January.
That's cool.
Went nuts for about four months
and then haven't touched it for a while
while I built the other stuff.
What is the episode on?
So this is on how to juggle lots of stuff
and get your priorities right, basically.
I need that.
Lots of people need that, including me.
It was more.
How has response been?
Yeah, pretty good, actually.
So I've publicized it on my new,
on my larger network as well.
And yeah, the response on YouTube has been good,
like the flow through response.
That's good.
Yeah, it's been actually a bit of a trial
to see how it works, but.
Yeah.
Yeah, it's been really good.
Awesome.
Okay, well, I'm gonna go watch it.
How to cope when life gets busy.
Three secrets to juggling a busy life.
That's really good.
Oh, there you go.
It's right there.
I see it, yep.
It's on our feed.
Okay, well, I'm gonna get off of here
and go watch it and like it and comment.
Thank you.
Love that.
Thanks, guys.
We'll see you on Tuesday.
Yeah, we'll see you guys on Tuesday.