Hey guys, morning, or evening, evening, yeah, seven, almost seven here, so.
Happy Thanksgiving for yesterday, it's all right, yes, thank you, yeah, yeah, what was
the highlight?
We pretty much did nothing, just went for a walk, and then hung out at the house, and
then my, so Lindsey's parents kind of hosted Thanksgiving for all the family that's here,
so there's probably, I don't know, 25 of us, 30 of us, so, yeah, a lot of good food, so
we're still eating it tonight, leftovers, yeah, I bet, and you've got 15 minutes, and
I'm sorry that we're a minute late, no, no, you're good, yeah, 15, 20 minutes, just, you
know, whatever it takes to, yeah, but, so, yeah, we realized we were canceling it, but
anyway, I'm glad we were able to, you guys were able to jump in, I know you guys have
ads running right now, so I was like, I just didn't want you guys to have to wait till
Tuesday or Thursday, you know, the blinds behind you, Bruce, yeah, well, of course,
you know, they're in your house, in our new home, we've got those blinds, yeah, and we're
so happy, because we've gone from, like, the slats ones, awesome, we actually, this
is, was not, we're just here for a month, and then we're back to Atlanta, but yeah,
they're pretty cool, they're definitely very fancy shutters, so, you're getting renovations
at your home, no, we're just here in North Carolina with Lindsay's parents, lovely, so
we're staying, we just got a little rental, an Airbnb near them, and so we're here, we
just decided to stay, come for Thanksgiving, but then stay for a month, so, that'd be really
nice, no, that's good, do you want me to open up my ad set? Yeah, if you want to share your
screen, that's awesome, oh yeah, I can do that, share, and then I have, there's quick
links, ad manager, there we go, and I can make that, how's it been going, generally,
it's up 87%, but I'll be really honest, as usual, I think your message was awesome, like,
it's, stick to the 50 cents, and we both gave it a go, but, like, it's because we're new
to it, I just couldn't work out which one was 50%, and which one was $2.43, that's fine,
yeah, no, it takes us, yeah, well, if you want to close this ad at the top left there,
that one, yeah, and we'll just take a look at this screen here, so, if we go, let's go back
to the campaign level, and then we'll drill down, so, it was this one right here, yeah, yeah, okay,
gotcha, okay, and there was only 12 likes total, okay, so, yeah, let's take a look at it,
if you just click on, like, the Facebook page likes, blue text, yeah,
okay, so, you turned one of them off, by daily, Bruce, I have to, with the second one, I think
something went, I don't know if it, I don't know if you can tell from there, but I think one of
them didn't actually start, because I did, I set it up incorrectly, or did something wrong,
and I couldn't work it out, so, I think only one was going, from what I think, yeah, okay, yeah,
because this one, this is obviously off, and this one says completed, which typically, like,
means there was, like, an end date that was given to it, yeah, yeah, okay, yeah, generally, I mean,
you can, you can just leave them open-ended, without an end date, typically, it's just better
for it to kind of figure out, it'll spend, like, five dollars today, and so forth, each day, and then
it gets, it takes a few days for it to sort of optimize itself, because Facebook's actually doing
quite a lot of work for you, so, in the beginning, it could be pretty, I mean, this is crazy expensive,
$2.47, so, but this one, see, reach means that it actually never showed this ad, and this reach
for 392 means it only ever put it in front of 392 people, 392 different people, so,
the likes on that, so, like, only, you know, 12 out of, you know, 392, which is, like, three percent of people,
which is not, so, it's actually not a bad thing, because it showed it to this many people, getting
12 likes is actually not too bad, actually, that's pretty good, like, three percent, or something, yeah,
it's actually really good.
Yeah, it's just that, like, this should be like 39,000, not moving at 392.
So we'd have to, and that's why we can try and figure out when this actually ran
and how many days it ran.
Yeah, well, there were seven days, Bruce, because I actually put in the start and end.
And there's the, yeah, two nine.
Okay, so let's click in.
If you hover over this one and there's like an edit button down there.
So this will actually bring it back to the view that you had.
So it should be reaching between 12, yeah, and 380 each day.
So that should have been times seven.
Let's take a look.
If you kind of scroll down here a little bit, let's just see.
Okay, so five, just make sure we didn't miss anything.
What you can do is just uncheck that end date.
I don't know if it'll let you restart them.
Bruce, can I ask on that?
When you did say, let's see how it goes for a week.
I just remember listening to, I can't remember the partner of yours, the fellow.
Isaac.
Yeah, he said it's typically good to put an end date on it and test it.
However, I might have got that wrong because in my head.
I don't think that's a problem.
Yeah, I don't think that was a problem.
Um, yeah, and there's just different people with different,
like if you don't trust yourself to remember to come back and check it,
then yeah, probably best to put an end date.
So it doesn't, it's not going to really skew the results anyway.
It's just more, um, if you wanted to restart it.
So we typically just pause them and unpause them.
But I would definitely make mistakes by accidentally leaving stuff running.
That's what I wanted to avoid.
But I think I'll be really good with my, like, I feel like I'm always in it.
But, um, yeah, I think we've got a budget.
So that means it'll just be an ongoing budget of $5 or $10 a day or whatever.
Yeah, well, you know, yeah, at $5, um,
like we should be looking at like getting, you know, 25 to 45 likes a day,
somewhere in that range.
We were 15, but we got seven days and we did 12.
So that's not great.
So that's, that's, um, at $2.50, you know, getting two likes a day or whatever.
Yeah.
So that's not fun.
It's not a good way to spend, spend the money.
But, uh, yeah, let's take a look here.
So if you scroll down here a little more, let's just look at the targeting again.
So Australia, 65, and then we did people who were Christians.
Um, oh, and, um, if you kind of hover over, um, and then we have the tilts.
So that is interesting because that should let Facebook just take it and run with it.
Um, let's just, uh, if you hover over there, this says people, there's like a box here
and it should have like an edit button at the top, right?
I think.
Nope.
Oh, just hit the edit button down there.
Sorry.
Okay.
So we said, yeah, all genders, 1865.
So it's people who like all basically Christians, um, or so it's Christians or social.
Um, we kind of probably want to do Christians and well, I don't know.
Um, did we do an, and if you keep scrolling down here, let's just see if there's.
I don't think we did.
Okay.
So we kind of said like, go get all Christians and then also go get, um, people who are
interested in sort of like social change, youth, residential care.
Um, so you could have people that are, that are interested in social change seeing it,
but they're not believers at all.
So that would be like a bad fit to show them your content.
Um, and so we probably want to find people that are, um, and that's why the
audience, yeah, that makes sense.
Now why the audience is like so massive, because it's getting like all Christians
and then all these other people and just lumping them all into one giant ad set.
Um, question on that, like in terms of, um, wanting them to be Christian.
Like I know, for instance, the young people that have appeared on our program,
that are care leavers and they're out who, um, look, some of them are Christian,
but there's a high percentage that are outside of the church.
Okay.
Christian or trying to attract them.
And, uh, yeah, I guess our messaging is not, it's not, uh, yeah, yeah.
So we want to reach them.
And some of them are in, like, might be gay, gay lifestyles might be all this
sort of stuff because of their trauma.
But then once they come over, like, you know, and we're like,
and fathering them in time, like they move towards
knowing Christ, so that some of them have a faith
and I've met definitely some in my time
that do have a faith, but there's a lot
because of their trauma, they, yeah.
Sure, that's, yeah.
But we could find people that are like,
and this is, you know, we can kind of set it up differently.
So rather than, we can still pick,
so just because someone like is tagged by Facebook
as like we put Hillsong on there,
it just means they could have at one point in their life
scrolled past and watched like a 30 seconds of Hillsong
and then just went back scrolling,
does not mean anything about what they actually believe.
Yeah.
So it's pretty broad, but,
cause then you can get people that were at least
would understand the language that you're using
on this first initial ad, like this first
kind of touch point with you.
And what was the content you were using for this?
Yeah, I was gonna say that.
The content was Dylan, and let's go back to the content.
You can hit the close there, yeah.
And then you can click on that guy right there.
That's important, isn't it?
If the content wasn't enough.
Do you think that you have to say that?
The thing about leaving KA,
one thing that really strikes me
is the lack of backup planning around that,
and how abrupt it finishes.
There's a lot of fear when it comes to exiting KA.
It's seen as a doomsday, it's very daunting.
And that seems to be a common practice
across every young person approaching that age.
And yeah, it's true.
Like you should be celebrating that you're an adult,
that you're starting to get those freedoms,
that you're starting to be allowed to live your life
how you want and have that control.
It's no longer up to a parent or a worker, it's up to you.
But instead, they're fearful of going out on their own,
which is understandable, it's scary.
But the difference between a family and exiting from care
is all your support stops.
If you're in a family, you're able to call on someone
to help you with that transition.
Yeah.
Okay, so that's good.
I think, so for this type of thing,
you're just kind of giving some value.
I'm just looking at the text.
Okay, so one thing that would be interesting to test
would be to run this again,
but I would add subtitles to his text,
because I would say 90% of people have their phones muted
unless they tap on it.
So because there's nothing visually happening
to kind of grab you and see what the content is,
you definitely want to have the captions on there.
And you can do that right inside here.
I think if you go to the edit video
and just click captions,
and I think there's like,
Facebook will generate some for you.
You don't even have to, okay, you have to upload it.
So yeah, you could, well, that's actually silly.
They normally have like auto captions.
I don't know why.
Yeah, they do.
Yeah, that's weird.
But you can go to like,
I think it's otter.ai as a website.
Yeah, I think that one's free.
And so you can just upload the video
and it will just like give you this like SRT file
and you can just upload it.
And that's probably just one thing test.
I don't think that's gonna like triple your results,
but it's because we don't,
because people may have scrolled past it,
who it is a good fit for,
which means you're targeting was right.
And you're all that was good,
except because they didn't know what it was,
they scrolled past it and then Facebook marked it
as like a miss.
So it's just being basically being as obvious
as you possibly can.
And something in the first sentence,
cause you say like,
do you think what you have to say isn't important?
Like, is that meaning like,
you want me to write a blog
or do something to get my voice out?
It could be like,
yeah, it could be something very specific to care,
like blatantly obvious that if someone were to just see
that first, like,
and really it's like this first line,
just something like I would include like leaving care,
like even cause I think he said something in there
about like, what did he say?
It's like doomsday.
Like he said,
leaving care doesn't have to be like a doomsday scenario,
period.
put everything else you put just the same,
just need something like to grip them
right at the beginning.
And Bruce, do you think homeless,
something homeless in there,
because he's experienced homelessness.
So the voice of the homeless youth is more generic
or do you reckon just specific, like what you said?
Yeah, I think,
yeah, so I would say something like,
Leaving Here doesn't have to be like a doomsday scenario
and then say like, hear from someone who I guess left care
and became homeless, Dylan Langley,
like, cause it makes it really relevant.
Then like a finalist for Young Australia,
you don't know, like that doesn't sound super interesting.
It just sounds like he won an award or something.
But again, these are just like little tweaks.
I think you could try it again.
And again, you could also try some other content as well.
Yeah, it's kind of like a, you know, a shotgun approach.
You give Facebook a lot of different options.
And so especially once you get it into this state,
I would just literally click on these three dots,
hit duplicate, and then it would like,
it'll have one ad there and the second ad there
and the video can be exactly the same,
just change the text.
So if you want to try one bit of text
or one with just like one sentence in the video,
like you essentially don't have to be,
you don't have to figure it out.
You can kind of let Facebook figure it out.
They'll show, they'll kind of rotate them back and forth
and see which one works better for you.
When you said about the audience, like end audience,
like, is that different?
Like, you know, like, yeah, what was that?
Yeah, let's take, well, let's see what this one was.
Cause it feels like we did.
So this one didn't run, I don't think.
Cause the reach was zero.
This is also $5.
So what's the audience here?
Okay, wow.
So this is like, yeah, it's a,
there's a really big like audience there.
And there's the little ones, like small business is massive.
Like you're going to get just so many people in there
and like parenting.
And the point is, you don't want it to be massive.
Is it, Bruce?
Well, you want it to be the right person.
So just think of it like,
if this person is a small business,
like you could get someone who's like, I don't know,
just anyone who's like a hairdresser
who happens to own a business or a, you know,
who owns a restaurant could be a small business.
Like someone who like, you know,
makes t-shirts out of their house.
Like it could be literally anything.
Motherhood is huge as well.
And like people who like, not all mothers,
think of it if like they only showed it
to people who are small businesses,
cause that's what it's doing.
It's going to put this ad in front of people
who like only like,
small businesses.
They're not Christians.
They're not interested in healthcare, health, anything,
leaving care.
They literally just interested in running their business.
So we're putting an ad in front of them
that's not really relevant in any way.
And so they're just scrolling past it.
But, and then Facebook gets a little confused.
It's like, well, you like, but this,
but you wanted it to be small business.
So they try some more small businesses.
They will kind of, with this thing turned on,
it will eventually like figure that out for it.
Better just let Facebook decide.
Yeah. I mean, you've got stuff like,
like friendship in there.
So that's like everybody in the world.
Literally.
I was thinking all these things when I was going in there,
it was asking me, raise high school grads.
And I'm thinking of the care leavers in my head.
Yeah.
Yeah. No.
And that's the thing.
I can totally see why you did that
because in the right context,
they all, these all could work for sure.
But I think it's like,
in the right context,
they all, these all could work for sure.
Yeah.
But everyone is interested in friendships.
So then if you're going before everyone,
it's not gonna happen.
I would do this.
Let's take this guy and just duplicate it.
And we'll, we'll do this real quick
and let you start it again.
So we'll duplicate the whole thing.
That's good.
Yeah. That's, that's great.
And this will duplicate both.
So, oh, so it does this now.
I don't love this.
So if you hit the X at the top, right,
just takes you away from one view
and shows you a totally different,
okay, now we're back.
So this one with like the green is in draft mode.
So if you go to the top here,
let's just say like,
you could do like Australian foster care Christians.
Let's just see, just say like Christians plus foster care or something.
Yeah.
Just so you know what it is.
The key thing is that it's going to be a plus, not and.
You can name it whatever you want, just so it's different from the one that you did before
this.
Okay.
You could literally name it like November 27th, if you want, like, it'll just be different.
November 27th.
Yeah.
Cool.
Maybe we should post that.
Delete that.
Yeah, you can take the likes campaign out because this is all part of the likes campaign.
Yeah.
Just call it November 27th.
Okay.
Page likes.
Yeah.
If I can get rid of Australian foster care Christians as well, just put November 27th.
It doesn't matter.
You can come back and rename it even during, it's just something that if you come back
and we're looking at the charts again, just to make sure that this one was the one we
ran last week.
And then this one's the one we're doing this week, testing.
It's like you're writing yourself a note in the future.
So when you come back, you actually remember what we did.
Yeah.
Cool.
We put it at the start so we know it's different.
Yeah.
So let's like, scroll down.
Now, I mean, Australia is kind of like the US in that it's also, it's just very expensive
to get ads in general.
You could very easily run this in the Philippines and have 5,000 likes for a few hundred dollars
because the likes are like one cent.
But just there's so much competition in Australia and US for ads.
And potentially, you may just want to wait till Monday because everything is just totally
crazy right now with Black Friday, Cyber Monday.
I know that's not an Australian thing, really, but like Facebook's ads are like crazy expensive
this weekend.
Yeah.
We have Black Friday here.
Yeah.
It's just an excuse to for retail to make more money.
But yeah, absolutely.
So just that's just something as well, because everybody is running ads.
Like if you're getting, like I've been emailed by everything I've ever signed up for in the
last couple of hours.
Yes.
So, but you can build it all out and you can start it like on Monday or so.
It's not like it wouldn't work.
It just, you may get some really expensive likes, which you've already got.
So that wouldn't really be anything helpful.
So if you scroll down, let's take a look at the audience.
We're just going to do this, say, create new audience, and you can just create an audience
for this thing here.
So if you scroll, yeah, right here, it says detailed targeting.
You can put things like anything to do with like the foster care.
You had some good ones there.
Like I think you said, let me other one.
Yeah.
And then I think instead of custom audience, it's going to be just down here in that demographics.
They all look exactly the same.
So you could do like, I think you said foster care was one, foster care worker.
And again, just so you're doing things that are similar to this kind of the cause, and
then we'll just layer on top of that people who would at least be open to something Christian.
So yeah, you can make this as big as you, social work is probably fine.
Yeah.
In fact, I'm literally, I would just do social work and like delete the homelessness one
because that social work is 44 million people.
That's huge.
And that, yeah, well, it's less obviously just in Australia, so it's five, half a million
up there.
Yeah.
This is like such a huge thing.
So it's just anyone who's like generally interested in this.
And then down here, say narrow audience there.
And now we can just put something like crazy generic like Christian, you know, which I think is like hundreds of millions of people but so this one, and you can see here.
So the one down here so it's going to say like social work, and then right here it says, and also must match and also must also match.
Oh yeah.
Okay, so this will go down right because not all social workers are Christians. So now we're going to do a subset of that so let's just see how bad how much it changes.
Okay, that's quite a way didn't change.
Click on Christian, you can click Christian. Let's see what it says.
Okay, so it's an even fewer than 1000.
So let's just do some more Christian things.
You could say like,
you can go to like specific
maybe Christian church. I don't know. And you can look at the sizes there. Yes, that's 73 million let's try that.
And because you guys said you wanted it so they're up to 33 so we definitely want to get this in the hundreds of thousands.
We could do that two ways we can add more people to this or you can add more people to that.
And you probably do a little bit of, and if you hit suggestions now, it should give you some, some ideas like.
I mean, something like the Bible's crazy big but
it's actually not it's like 13,000. Okay.
Music.
You can add a few of these because they're all because there's something so big as Christian like Joyce Myers like probably not going to really change it much.
If you clicked on her just to show you that, and it's not a problem to have her in there.
It was at 33,000, and now it's a 36 I didn't really move it much because it already got so many people.
Aboriginal.
Try that.
I don't know if you can get all see what
culture or
anything that's like demographic, though you're not going to be able to target them, just because of
seeking.
And you had some other good ones I'm trying to think, and we can go back and look at if you just, you can leave everything here and just click on that, and it will.
Yep.
Okay, so and then it's, and you can see when we jump between this one and this one it kind of takes you right to what you were just looking at but on the different campaign.
So there's youth.
This one maybe wasn't this one was big. Yeah, you had like a ton of people didn't realize that would be big, but it is.
I think it is.
Social change probably good. Yep. Yep.
And, okay, let's see what that does.
Yeah, we're definitely getting there. Yeah.
And just scroll down and see if the detail targeting is on yet because basically this will just give Facebook a starting point.
Let's see here.
Okay, you can try that it's only 600,000.
But you can try it.
Didn't really bump it much but.
So if you just right there. Sorry.
Languages, the languages you just leave it so you see how it just went to 4.9 million.
I would like to do it without that because detailed targeting just means like if you if these above here don't work then try your own ones and so it's basically what you're trying to do right now where you're like trying to come up with slight
variations of things.
You know, it's not.
So I would, I would try this.
And just, just see what what happens.
So when you're iterating on it like this like you could literally just take this guy and hit publish, and now like this would just start running ads.
So you just quickly duplicate, make a couple changes hit publish again let it run a few days and see what happens.
And that takes kind of the mystery out of like having to get everything just.
perfect. So I feel like this audience is a little better, just because it's...
Where should that audience definition...
Yeah, so it's saying it's fairly broad, but as soon as we...
Where should it land? Should it land here rather than in the middle?
No, the green is pretty good, like you got it there. This is just such a broad,
some people don't even look at that. I think it's helpful because it at least gives you a
benchmark. And a lot of people say this is totally useless, so don't pay too much attention to that.
But it's just different things. And again, we're trying... We didn't lose anything over here,
because one, we got 12 likes. Obviously, we don't want to get 1,000 likes at that price,
because we're too expensive. But we can try a different audience. And then the other thing...
It feels like we're testing stocks, getting ready for investments.
It is. It totally is, though, because... And this is what's so cool about it,
is that once you get it figured out, you can... And this is what we did with Kingdom Messengers,
is we take, instead of going and buying stocks or investing in other businesses,
we take a bunch of money and we pour it into Facebook ads, and then it multiplies our business.
So now, it's the same thing as if you can multiply your ministry very quickly.
So I would test a different audience like this, and then I would try
some different texts at the top, but potentially even a different video.
And it could say... You could even do a video just on your phones with the two of you,
just saying, like, hi, William Brendan. We just launched this thing. We're helping.
We have a heart to help people in this. Just kind of describe what your ministry is about.
If this is interesting, like below and follow us along. It's almost just like a personal request.
Doesn't have to be produced. Doesn't have to have editing or anything. In fact, the more...
You could literally be walking down the street and just kind of do a quick video.
So it looks like something that a friend would post.
Bruce, that's really good advice. We tried that on our new iPad to do the walking
thing in the kitchen, and it was so funny. It was good, but we're going to do that.
We'll give that a go. But what happened on that... You know how it's got Cameo or
something like them that you can... I remember you saying you can move with this one. It's got like...
Oh, the center stage? Yeah.
Yeah, whatever center stage. I mean, we hadn't looked up how to do it. We just did it.
And then you looked and it was all blurry. So we thought we were legendary. And so here's
our kitchen just like this. And then we went back. We're like, oh, that was a dud.
That's funny.
But maybe you could hold it still. I don't know. I've never used an iPad before.
Yeah, you could...
And up this way.
You could really be walking. Yeah, I would do it probably with the wide way. Yeah, like that,
because there's two of you. There's just one of you. You could do a portrait. And yeah, I would
just... And just you get less than 60 seconds. And all you would do is come in here and you would
change... Just pick one of these and call. And you can just rename that ad to personal
video invite or something. And then just change the text a bit and send it.
It's almost like you don't have to overthink it. You just can make a few changes.
Just make sure there's no typos and then test it again for a few days and see what happens.
And you'll try to... Now, your audience is extremely specific. It's not just helping
people with anxiety all over the world. It's in a specific region. But we'll keep an eye on it.
We can definitely get there. And what will happen is the Facebook ads get smarter over time. So
leaving it just running day after day, even if you pause it and then restart it, that campaign
is now a lot smarter than if you just killed all this and started a brand new campaign every time.
It's building on top of each other each time we do this. Yeah. So it'll get smarter and cheaper
over time. That's really good. Thank you so much, Bruce. Appreciate it. Yeah. I think you got it.
And again, if you want to try this audience, great. If you want to... Again, you can learn it as fast
as you want. All you would do is... So I would have your one piece of content there and then
your personal invite with this audience. And once you get that set and everything's written out,
then right before you launch it, just take...
take that and just duplicate the whole campaign
and both videos again, and basically run.
And then all you got to do on that second one
is just change that audience just a little bit.
Yep.
So, yeah.
Now that's a good shot.
Okay.
And I'll send you the recording of this.
I did record it.
So if you need to go back.
Oh, okay.
Yeah.
Kind of ideas, but that's good.
Yeah, so you definitely set it up.
And like I said, you 100% can run ads if you want,
but if you run it and it's just like not great results,
you can just pause it and wait a few days,
let the sales stuff clear and then go.
So.
And Chris, we're having good traction, I think on,
I haven't done any more ads on TikTok,
but we got quite a few followers on there.
That's just.
Oh, nice.
But we're almost at 300 likes.
We're almost at 300 followers,
I think based on the dashboard.
So we're a third of the way to the thousand.
Well, actually that's phenomenal
because most people, the way they get 90% of that
is just running ads.
So if you're this far and you haven't really,
you know, we only got 12 people we can point to from ads.
It's actually really good.
So that's very nice.
And TikToks, I feel like TikTok for you guys
may be like the main platform
just because of the demographic you're reaching.
Yeah, the 18 to 24 year olds.
Yeah.
That's awesome.
But still, I like this because this is,
I want this to,
because this is where a lot of people
will see our stuff on Facebook.
I mean, that's where,
when we start doing events and fundraising,
it's gonna be on Facebook.
Yeah.
Yeah, this is awesome.
Yeah, I mean, you guys jumped from 38 people
to 133 people in a week on TikTok.
It's really good.
So if you just do that again each week.
It was $30 for,
I think I did a one to two day ad.
I think it was only $30.
And I just ran, like, it was only 15 seconds of Aaron.
That's it.
And I thought, oh yeah, I'll probably get a like.
And it just shocked me.
But then I don't want to be speculating.
That's the thing that you're teaching us.
It's really important to spend money on your business.
So I'm changing my mindset to say,
and it's little, it's like, it's $20, $30, right?
Like, it's not, it's like,
if you're doing a business and you went
and bought a meal for a client
or paid for coffees for someone,
like, it's the same amount.
It's so true.
It's the mental, it's a mental block.
Yeah.
It's being prepared to spend money on it.
And Instagram there, as you can see, it's 23, 23, 24.
I want to work out what's going on with that.
So.
Yeah, and so, yeah,
I would also set up some ads for Instagram as well.
Like we can set that up.
And this is a little,
because I think you guys are like 115 or so.
So this will probably change on Monday when we update it.
But yeah, and the TikTok thing, since it worked well,
like, have you tried taking the clip from Dylan
and just running that as a TikTok ad?
The one that I did on TikTok?
The one that you did on Facebook.
Oh yeah, I did the same thing.
So the one that I did, him speaking there,
is a little bit shorter because TikTok,
like the shorter ones.
Okay.
Yeah.
So I think I ran him, and he got to 15.
Like a 15 or 20 second ad of you guys.
Like once you're standing and recording stuff,
like just make a few versions and just say,
hey, you know, Liam, Brendan, you know,
and I would say like, maybe start with a question.
Like, are you something, something, something, something?
Like, hey, we're Liam, Brendan,
and we're really passionate about helping young people,
this, this, this, this, you know.
Something to grab the bait, something to capture them.
Yeah, and just say something like, you know,
you can say like, follow along
if you're like interested in this or something,
and they can just like it.
And they can, while they're watching your content on TikTok,
I don't know how much TikTok you've used,
but there's just a one tap follow this person,
like while you're scrolling.
It's just a one tap for people to follow.
Yeah, and I noticed when I put something on the video,
like, and I was just trialing it,
doing a poll, youth voice,
is your voice listened to, yes or no?
So many people clicked and I thought they'll just,
and they clicked, so it shows them how many.
Yeah.
That's awesome.
That's great.
Yeah, I would definitely put text on it.
And so whatever that question is that you're prompting them,
like have that big across the top, like whatever,
are you, you know, passionate about this?
And again, tried like variations,
like you could make three or four of those,
just same exact video,
just change the text on them
and run them as four different ads
and see if this one like works.
So.
It is very much like just throw it against the wall and see what sticks.
TikTok's a platform where you dance.
It's like dancing stuff.
I know we've got some footage of us doing Napoleon Dynamite,
so we might throw that on.
No, just joking.
That's funny.
Yeah.
Thanks, Bruce.
I've seen people do a dance or started dance,
and they're like, now that I have your attention,
are you concerned about...
Yeah, yeah, we want to do that.
I got him into that when he was half asleep during COVID.
He did do it, I think.
We started something on our Connect group,
and so we've got everybody else on our Connect group team
to do a video as well during COVID last year.
It was quite funny.
But the Instagram stuff, I probably need some help with,
but next coaching session, too,
because I'm trying to integrate in the Facebook ad portal
or the Creator Studio connections to my Instagram,
and I've got two Instagram accounts.
So I'll wait for next time.
Yeah, we could probably solve that pretty quick.
Yeah.
And you can have as many Instagram accounts as you want
in your Facebook Business Manager.
It's just when you go to run an ad,
it'll ask you which account do you want to use.
Yeah.
So, yeah, we can take a look at that for sure.
But, yeah, good luck.
This is looking great.
Thank you.
I'm excited you guys are moving on it.
We didn't want you guys to lose momentum, so...
No, thank you.
Thank you so much.
Appreciate it, Bruce.
Enjoy.
We'll see you guys soon.
Okay.
Bye.