got it what's up hello i love that energy i didn't know if i had to start doing a dance
or something to keep people distracted um awesome okay we're gonna go live just give
me one second and just so you well we'll talk about it in a second it's gonna be pretty
well let's go ahead and i'm here get close in here um okay so we are live now
all right well uh welcome to this is our first uh tiktok master class that we're doing in this
membership group and just for fun we are going to stream this call to the facebook community
group as well so just a little bonus session just this one you guys are obviously we're going to be
this is it's all going to be happening in this zoom call you guys get obviously front row seats
and we're gonna dive into kind of our first sort of more a little bit more advanced tiktok
strategy we got isaac on um and so if you're watching uh this could be you every week on
tuesday at 3 p.m i'm just kidding so we'll uh we'll let you guys um we'll jump into this let
me pull our chat um and then we always like to start off we didn't have any announcements
because we've been doing challenge last five days it's been awesome so but uh i would love to hear
some like takeaways i know suzy did some of the actually i know ben launched on tiktok um anything
from you guys yeah ben how was it yeah i think you did an amazing job guys this was this challenge
was very special right um kind of it's not like the first challenge so it's kind of a little bit
more relaxed and kind of and i'm still a little bit not sure if tiktok is my platform honestly
right that's why i have launched on tiktok i want to point out but you launched you did it yes i did
launch i don't know how many views i have by by far not a thousand but a couple hundreds um
and i'm you know so this is the things i'm trying to figure out now but i'm that said i want to come
on learn more and then kind of make a decision because i've limited time right so um i feel
linkedin is a good platform for me for my audience um still not leveraging it to the degree i could
but tiktok is might be as well additional channel maybe a little bit different niche and so yeah
awesome way to go way to launch um that's good i think some of the stuff we'll be talking about
today especially the deep ways to deeper research your topics and your who might be really helpful
for you as you like make that decision of continuing forward and trying to measure who
on tiktok i see some like crazy successful business accounts uh who are like doing that i
think that niche that you're serving which is on linkedin but like the christian business uh dad
essentially or the husband like i think that niche could be pretty well served well let's put
it this way bruce is on tiktok i don't know yeah thank you so much it was really really a great
challenge i was good yeah i think i had a lot of fun with with this challenge all the challenges
are fun i felt like this one was unique though because it was it was a stretch in um gaining
clarity quickly and then applying that clarity quickly and so i feel like people were activated
and accelerated in that and i know i was because that demo video that i did was really the first
of its kind and i think it's performing pretty well so yeah you know we didn't actually look
at that yesterday so maybe that's isaac we could do we were going to do that um yesterday on the
like recap call yeah um just like look at all the stats but i think like on instagram it's had like
40 000 something views and tiktok like five thousand i mean it it really took off
i think we'll look it up yeah i haven't i haven't looked it up today but i just find it fascinating
because i'm someone who really like as you guys know like like to write out my scripts like to
plan but i think you know we as messengers are are constantly not just in our episodes
we're recording but in the conversations we're having with people there's things that we find
ourselves saying over and over again repeatedly and so just letting that kind of flow and getting
up and saying okay what can i share in 60 seconds and then it's it's i think it's been a really good
i think the reason it's done well is because it came across as very authentic organic not overly
produced and it was a great kind of uh re-intro especially for people who knew following me about
what is this posture podcast all about okay it's about peace and like in 60 seconds or less like
what is it that you believe about peace so i think it served it pretty well absolutely yeah i also
want to add in there just my two
sense in terms of just the importance, regardless if tech talk is your place or not, regardless
of which social media platform, the truth is that the future is short form content,
at least for the near future. And so mastering that is going to be super important because
you can literally, as we were showing during the workshop, it's basically you can repost
it anywhere, right? But you are going to, you know, LinkedIn, all of these places are
going to have that eventually. So we need to, we need to get really good at it. Yeah,
it is the it is 100% the future for sure. Yeah. Well, even just to speak to, I actually
was on a call with someone today who was wanting to do financial planning and real estate on
tech talk. And is this a platform for me? And what should I do? And I think, I think
really understanding your keywords, as far as even putting the text on there, I know
we've talked about it a lot, but putting those, like, I was telling her like, write 401k,
like, what's a 401k? Like writing those keywords, to be able to reach the specific audience
that you're trying to reach, I think is really, really important. And I would, I would really
try and focus in on using those keywords and giving your wisdom and advice in those specific
niche environments, because you actually might find that there isn't, is it niche or niche,
niche? That there might be a little community there, I promise you, there's so many communities
out there, because I'm going to use an example of Bruce, because... Well, Isaac, this is literally
your training coming up in a second. But so I know we're like recapping challenge, but I don't
want to like, give away all the secrets. I mean, we're going to jump into it today. I just wanted
to do like one quick thing, which is just to get us started. I know we're doing recap. Sorry, man,
I don't want to cut you off. But two things we like to do is we want to pray. And we just like
to look at the stats here. So every week, we look at Kingdom Messenger members, and we're at 186,
which I think is the highest we've ever been, I think, in the date. Yeah, we had to like,
recalibrate. Don't ask me to like, think about numbers right now. Beginning of this year, we
recalibrated a little bit. So we lost a few. But yeah, it's doing super good. But look at that
orange line. And that all of that growth. All of that, to Monica's point, well, a lot of that...
Is Instagram. Well, that's it. The orange line is Instagram. It's Instagram, but it's reels.
It's a lot of that growth came from the short form content. Yeah, cool. And we're going to talk
about all of that. I just wanted to let us pray and then we'll dive... You guys, we're going to
dive so deep into it. You pray. Okay. You want me to pray? Yeah, sure. Go for it. All right.
Since he's the spiritual one. Stop it. Sure, King. That's okay. Father, thank you so much
for the gift of community. Isaac just mentioned there are so many communities out there. And
right when he said that, I got this visual of communities for the taking. There's so many
communities out there without a Kingdom Messenger present within them to show you, to put your
victory on display, to put Satan's defeat on replay. And so, Father, we call those communities
forth into our hands, into our lives. We say they're ours. They're the Kingdom's. They're yours.
No more abandoned communities. No more communities full of orphans. Father, let us be you.
Let us reveal your heart to creation and communities everywhere. So we just pray for the time
together. Open us up. Holy Spirit, we say thank you for your help as we gain even more clarity today
and wisdom on what to do next as we grow our Kingdom channels. In Jesus' name. Amen.
Amen. Awesome. Awesome. Okay. That's cool, guys. So this is going to be our TikTok
intensive week one. We're going to have Isaac do some training here. We may look at some audits,
do some Q&A. And really, we want to make sure that if people are watching this on the replay,
if you haven't gone through the challenge, definitely take some time. Go through the challenge.
That's going to lay the foundation for everything we're going to do in this intensive. So we'll take
some time at the end of this. And if you guys got stuck in the challenge anywhere, we'll take some
questions. Make sure that you guys are all up to speed and go from there. But I'm going to turn
it over to you, Isaac. So all you have to do is pick up exactly what we were talking about, tags.
It was so good. Let's jump into it. So anyway, I was actually an example of just a really
interesting niche environment that I noticed. And it actually has to do with Bruce because I'm on
Lindsay's TikTok. And I'll know what Bruce is really interested in based on... It'll just show
up videos. So he... And I don't know if I'm allowed to say this, but he loves flying airplanes.
So I'll see all this stuff about airplanes because I'm uploading her stuff all like the next video will pop up as it waits to upload like I think you probably have seen.
So, I mean, who would have thought that there's this really interesting, really, this environment and community for pilots, like people would just want to see pilot stuff.
And I think that's just a reminder to me that there's so many things as far as like even to if you guys are scrolling through tick tock.
I want like I've sometimes tested the algorithm where I'll just look up one thing.
Tons of things about like one day I'll just look up real estate, and I'll just swipe a like I'll just like spend time on that content, and then see what see what the for you page how it serves me new content.
And that helps me understand how I need to communicate and and one it helps me like if I'm looking at real estate that helps me understand, man, this environment or this.
So I would just do a, I would really recommend doing research based on what you can offer what is your expertise, what is your who look in that see what people will see what keywords they're doing see what hashtags are doing because I promise you there is an environment
for that. And I mean, and I think that.
I see so many different generations on tick tock that might find your stuff very very useful and you might find somebody who says yes, and I think it's a really.
I think you should absolutely at least see if your content is taking off and again if it's taking off somewhere else and that's kind of where you want to put your time I know everyone's pulled on time but I would give it a really fair shot and really
deep dive into it because tick tock so only place I've ever seen where a video could go from zero views to, I've had one that goes to like 7.2 million and like, I don't know how that happens, and it blows me away that that's a possibility, you know.
So, and, and it's also not and it's also happening happening at a pretty frequent basis like it. Things do go viral, more than probably any content place I've ever seen. So, it's everything on steroids essentially like social networking.
Just on the tagging and I know I was going to kind of jump into some like research strategies and like how to find these keywords to when you're figuring out what's gonna work so we'll maybe get into some demo stuff but just it's, it's funny that that airplane pilot example.
If I were to get on tick tock if I were to get on social media airplane flying is everywhere I'm part of Facebook groups I'm part of all kinds of stuff and it's like, I'm like well everybody's doing content and you guys would sit there and be like, I can't even believe there's like more than 10 people doing content on that.
There's only like first for reference I think there's like 15 20,000 registered planes in the US, like, that's how tiny that niches out of 300 million plus people.
It's such a tiny tiny fraction so when we talk about niching down, and this will have a lot to do with the tags, get super specific like get really really niche like down to like, especially if you're sharing a scripture if you're sharing something like tag that that exact scripture.
And we've noticed that with with YouTube tags as well which work in kind of a similar ways, tagging those keywords or scriptures there's sometimes people searching for, you know, Isaiah 46 sermon, like as a search search keyword.
So you don't know and that's where this some of this research and steps will take place but yeah, that's awesome.
I'll look for there.
Yeah, Ben I'm even looking at your question as far as like Christian faith based life coaching, and I've even just looked up Christian life coaches and there's a bunch of, and I've looked up life coaches because I think that's another poll you can have a want
they face thing but through your hashtag and you can and I see a bunch of different.
Even to like, I mean, they're kind of interesting, and I don't know.
I don't know.
Sometimes I'm like I don't really want to share my screen on this, but I yeah I think this is fine.
This is the safe places members, and then just about 1500 other people.
Oh, great.
Can I jump in here for a moment.
Yes, the question. So my question was a little bit, what is the procedure you're applying let's say okay you probably search for that faith based life coaches for instance and then what what are you doing you kind of scan their, their hashtags or you know
what kind of the workflow if you could talk to that it would be really helpful. Yeah.
Thank you.
I will go, I usually go.
So I'll, I'll, let's say I hit, sorry.
And I'll look at their hashtags.
I'll open up this hashtag and see which ones are using.
I don't take them all.
I'll write them down and I'll see which ones are consistent across the board.
And then sometimes I'll look at their,
what is the, what is the song that they're using?
So if you click, see that scroll on the bottom right?
If you click that, that's a sound.
So when you hit that sound, you can actually see the bottom.
You can say, use this sound.
So you can actually click this button, use the sound and
then upload your video from there.
Using the same sound that they're using so
that you reach the market that they're reaching to.
So that's kind of one of the things that I do is I just kind of click around.
And you decide, I open up, what is this?
What are they saying?
Christian light, hashtag Christian life coach.
I'll even click hashtag Christian life coach and
see there's 2.6 million views from that hashtag Christian life coach.
So that does show that this in particular is used a good amount and
there's a lot of views on it.
And then I'll, and then usually if that's just a hashtag that you want,
like hit add to favorites, see at the top, you can hit add to favorites and
I'll add it to your favorites hashtags so that you can use that hashtag more.
And then it says join this hashtag.
So you can just shoot a video right there hitting join this hashtag.
So I just do deep dives.
I'll just click on a lot of stuff to see
how can I know this environment a lot more.
And what's a good amount like 2.6 million sounds crazy.
I've seen hashtags in the billions.
Like what's a small hashtag?
What's a good, like, cause if you tag the word Jesus, for example,
there's billions of, you know, searches for that.
Like what's, what's your recommendation on that?
I like 2.6 million.
Like that's a good, I feel like that number is really, it's not too huge.
Like when it gets into the billions,
that's when you're just white noise to everybody else.
And if you're a big, if you're a big name person, I think there's some hashtags
that are really important that feed out, like, for example, Jesus and Christianity,
that kind of feeds out a lot of other options for people
because I don't want to send, I don't want to, you know,
talk about Christian life coaching to non-Christians.
That's not going to work probably.
But I do want to start, I always think like, how can I weed out audiences?
So like, I might add the hashtag life coach
because I want to show it to people who want a life coach,
but I also might add hashtag Christian or hashtag Jesus
because then it goes, starts narrowing it,
like people who want life coaching, people who are Christians.
And then it kind of makes it smaller.
It's like the funnel of funneling to your right audience.
And I would, so I kind of think of it as like,
who am I taking out of the equation more than I'm bringing into the equation,
if that makes sense.
That's great. That's awesome.
And some of that searching, like you're looking for popular content
that's using that.
But I think you've also just,
there's some ways to do some searches, like in that Discover page.
On the Discover page?
Yeah, like just doing some searches, like just how would you go about doing that?
Let me see if I can pull it up.
Yeah.
So if you go like just to the Discover page
and then just start searching for stuff,
like if you were going to find that Christian,
or do you not really go through the hashtags that way?
Do you typically just look for someone's content
and then look at the hashtags from there?
I'll probably, I usually start with like, like I started,
I just hit like life coach.
So when I hit, I'm not sure if I want to hit that.
Well, this helped.
So when I hit life coach, it shows me a lot of different people.
And it shows me a lot of different like interesting, like-
What you want and how you think determines how you feel.
So right now, choose to think a thought that feels really, really good.
So if you-
So I like will look through these,
but then I'll also, it shows you other hashtags to it.
So it shows you life coach, life coaching, life coach for women.
And then it says other people searched for.
Change your life, deep life quotes, life motivations, motivate your life.
So I'm like, this is when I'm deep diving into this,
where I just start, I look at hashtag life-
See how it says 990.6 million views, 86.4 million views,
life coaching, 141.6 million views.
So I'll start looking up even more,
like you can look up even more hashtags.
So I can look through all of these life coach tips
and then I can start finding, okay,
you know, the 3 million, 4 million,
or these might be really good for me to pull from.
And then I'll even look up like Christian life coach.
Let's look at this.
And then I'll go down and then it'll show me more,
like more searched things,
Christian motivational messages, teacher life.
Like it can kind of vary,
but as long as I continue to deep dive like this one,
this one's a great Christian life coaching
or Christian life coaching.
And I can hit that hashtag.
That's where I was last time.
And kind of, and then I really just go through these videos
and I'll just start watching them and seeing,
is this a sound I like?
Do I like this music that they use?
Do I like their, maybe they did something creative.
Maybe they did something where a lot of texts flew in.
Like I'll honestly start copying what they're doing
a little bit and trying to say, okay, this worked for them.
Let me try this.
Let's see what it looks like for me to do this
in my own way, in my own message.
And then I'll, again, I'll go to this one.
This one, hopefully it comes quicker.
I clicked the top one on the left
because that video is really nice.
Honestly, that video looks really good.
Come on.
Let's see.
Well, it's not too pertinent, but there it is.
We're back.
There it is.
So then I'll see, again, he used this,
he used this interesting audio clip.
So that might be something I want to pull and use.
And then he used these two hashtags.
But the other thing, like he didn't use FYP or 4YP.
Like you can add those hashtags to yours
and you might actually go a lot farther in that way.
So those are like a couple of things that I do.
I just do a really, I just start clicking so many things
and then I start eliminating stuff.
And then I add in the things that I like.
I save videos that I really, really like
that I want to maybe mimic sometime.
So those are a couple things.
That's awesome.
I think, I mean, yeah, what may be helpful
is if someone wants to be used as a demo,
we could grab some of your videos
and maybe like look at the hashtags you're using
and maybe the ones that, maybe Isaac,
if you want to give some thoughts
on like which ones you would remove
and which ones you may add, I think that may be helpful.
So I don't know if we have a volunteer who wants to be,
who wants to do that.
I see like maybe Lee, if you guys are on, hey.
Cause you guys are doing some coaching as well.
Happy to have other people do it
that haven't had a chance.
I'm just like pushing all the buttons to give a cat.
Yeah, let me find your account real quick, Isaac has it.
Or if you want to drop a link to it
in the channel here in Zoom, we'll take a look at it.
Or Marit as well, I saw you had,
if you want to drop it down there's in the chat,
that'd be great.
And we can just tap on it.
I'm following everybody from Kingdom Messenger.
So let me jump in here.
I think I have some here.
Okay.
Let's see.
Okay.
Cool.
There's some in the chat.
And you want those on your second view.
Yeah, there's two, Isaac.
Awesome.
Cool.
If you guys have any questions as well, we can just jump in.
This is a little more of like a workshop.
And I think that's helpful to see.
Like a lot of examples of how people are doing it.
That process I thought was really good, but I almost wonder.
And even Isaac, if you were like given this video.
How you would sort of go about.
You know,
how you would sort of go about tagging it.
Like tagging it essentially.
Isaac. I didn't think he'd choose that one.
That's me experimenting with humor with young people.
Well, we can do a different one, but I would do,
there's a couple of things that I actually think would be.
Good to even just say.
Become a lot of fear to put that up there.
I think.
I think it's epic.
Yeah.
But it's okay. It's in my funny times and I'm like, let's do this.
And I've deleted it twice.
Realize from your session yesterday, don't delete.
So I have no backing out. And then this is the one you choose.
This is God's humor.
How about we won't play it. We'll play the other one,
but I do want to point out a couple of things.
Go for it.
Hashtag COVID.
Yeah.
Instagram.
TikTok.
Everyone is there because if you look over here.
It said, learn more about they're going to tag you with it.
With the facts. Yeah. They've literally given you.
Okay.
And it doubt like.
They,
instead of them trying to filter what's positive and negative,
they just downgrade.
So if you're going to add,
you know,
you're going to have to add a hashtag.
And then.
Yeah.
Yeah. Like right here, there's a little tag right here.
And then right here. So this little thrive. So this is what,
so if you rip a video, if you like save a video from TikTok,
you know how it has this little thing right here.
Yeah, I did that again.
Pull it from Instagram. This is the new Instagram thing.
And then you're going to have to add a hashtag.
Because it's people probably don't want you to cross promote,
but people do anyway. And they can't really stop that.
But.
Basically you're going to have to make.
A video.
Work for both platforms. You can't rip one video, put it on there.
Instagram sees TikTok.
Downgrades your thing.
And then you're going to have to make a video for both platforms.
And doesn't really allow it to go very far.
And I think.
Good.
And I'm, well, we won't, we won't have to watch this.
We won't watch this video, even though I'm going to later.
You can watch it. It's good for me.
It's good.
It humbles me.
But so anyway, I just thought those were important.
Yeah.
Little pieces that are really big in the.
In the platform.
So I'm going to try and repost them.
I bet they'll do well.
Okay.
Without.
Without the TikTok little thing right here.
Yeah.
Great.
Okay.
And Isaac again.
Yeah, I just, I want to make sure that those are posted.
I'm sorry.
I don't know.
I'm just trying to think through my phone, so I'll put my glasses on.
Next time.
I'll be trying to repost them. I bet they'll do well.
Okay.
Without without the Tik TOK little thing right here.
Okay.
And Isaac, again,
I'm going to do the same thing.
What I also do.
I use a app called repost.
It doesn't pull from Tick-Tock,
but what I do usually is I'll post on Instagram reels first.
If you guys are doing Instagram reels.
And then if you go on your iPhone,
I don't know if it's on Android because I don't have one.
I don't know if it's on Android because I don't have one,
but I'll post on Instagram reels.
And then if you go on your iPhone,
I'll post on Instagram reels.
And then if you go on your iPhone,
then I post that onto TikTok.
So it's not a lot of,
because I know you're adding a lot of texts and stuff.
So that's just one little trick that I do.
That's really good.
Yeah.
Thank you.
So I said, hey, there's been some shifting going on here
that you don't even want to know about.
Watch that get a million views.
I legit, honestly, I love this.
We laugh so much.
I mean, I couldn't stop laughing.
I honestly.
I copied it from Duck Dynasty.
Jace did that on Duck Dynasty
and I couldn't stop laughing at him,
but I couldn't plagiarize him and do a duet thing.
I love it.
So, okay.
So this is what I would do.
Cause I honestly think this video is fire.
I love it.
I would add, I would maybe put on private or something
and maybe reshoot it.
Cause legit, this is actually like,
this is TikTok gold in a lot of ways.
But I would add like a text,
like think of the words as, did you feel a shift?
I think that's what it's saying, right?
Did you feel a shift?
Yeah.
I would add a text that has something to do with a shift.
Like, I'm trying to think of the right word.
If I have some time, I could think of it,
but like something,
like, here's a random thing.
I don't know if this applies to anyone,
but like when you're,
something like when your kid does something
that is, that creates a shift, right?
So like, I would put like,
when your kid slams the door or something,
I'm just, that's maybe not the right one,
but when your kid slammed the door
and then you go, did you feel a shift?
Like almost using it as a, here's the situation,
because then that opens the door to a lot of people
being able to be like, oh yeah, I know how that feels.
Like, I know how that feels as a mom.
And I like that.
Okay, that's cool.
Cause I was trying to go for the whole,
okay, the last two years, 2020, 21, did you feel a shift?
But then I get it,
but I think other people might not.
Yeah.
Right, so think of like,
how can I include all the moms in that scenario?
Like all the moms who know exactly what you're talking about
when that kid slams the door and walks out
and gives you sass, like that shift,
did you feel that shift?
Like, I think that'd be fun.
Okay, I'll do that.
Let's do the friendly tree.
Oh my gosh, this tree was literally-
Isaac, I'm gonna interrupt you.
Do you want to grab something
that's more in line with a lot of others?
Cause you guys have a ton of funny stuff
and I think that's partly why you guys are doing so well.
But just for everybody else,
cause who's not, I'm not doing any funny stuff
and Lindsey's not.
Feeling down.
I did that feeling down thing.
The tried to do what Monica was sharing,
where you write on the page and you just film it.
Yeah, that's pretty good.
♪ Waiting for changes but nothing seems to change ♪
♪ And I've been waiting with the strangest ♪
♪ We all feel the same ♪
♪ And I've been waiting for the summer but all I get is- ♪
So on this one, I would, I actually really like the,
I actually really like everything on it.
I think it's really solid.
I think the text is hard to,
I would honestly possibly print it out.
Like I like how you did the whole thing,
but especially when you're trying to
hold your camera and do and move it,
I think just really big clarity on your text.
And that might be something that a lot of you guys,
I know a lot of you guys showed scriptures
and stuff like that.
I would just maybe look for opportunities
of how can I make my scripture?
Cause a lot of you guys have like circles and underlines
and there's a lot of cool stuff on your Bible,
which praise the Lord,
but it might be a little distracting
as far as like for people to read it.
So as far as, as much as you can create clarity for it
as when you're doing text,
just think of ways where it's,
how can I make this so easy for someone to read?
So that again, when they go there,
they might be seeing what do you,
like even right now, what I want you to,
and I don't know the rest and that could lose somebody,
like right off the bat.
Thank you.
Let me grab another one.
Hopefully, this is helpful for some of you guys and again feel free to jump in with any questions around this for things that you guys have run into where you got stuck.
So,
I do have a question, if I.
That's okay. So, I said if I understood you correctly the hashtags they basically work as a filter. Like, the more you add that are the more refined it's getting to the person like, let's say, they have Jesus on they have coaching or they have parenting
or whatever.
Is that the data correctly or is that because I thought it's the other way I thought that the hashtags, kind of open it up the funnel.
But if you could maybe speak to that. Yeah, I, I think it's the way that people view it.
Tick tocks algorithm, this is, you know, nobody really actually knows what the algorithm is it's just their best guess.
My.
How I've started to see it is tick tock wants people to stay on the app, right, so they want you there as long as possible that's why people still spend 52 minutes on tick tock per session, like that's insane.
And I think the reason being is tick tocks algorithm is so good at showing them content that they want to see.
If they're showing content that they want to see, then they're using every every hashtag everything that you're adding they're using that to show the perfect content to the perfect person, because they want them, the next scroll they want them to know
they don't want them to think, why should I be on this app I'm not seeing the things that I like. So, I view all hashtags as a filter. I want to find someone who's a life coach, Jesus, Christian, Christian life coach, because that because tick tocks.
Tick tocks not going to show doesn't want to show somebody a Christian life coach. They want it because they're not Christian and they're not looking at anything like that they want them to stay on the app.
So I always think of hashtags as filters, to be able to refine the audience and to show the content that somebody else is going to definitely want to see.
And that's, and again it's not.
That's my interpretation of what I've seen and how I do my hashtags online, we don't need that we don't need that because I've already eliminated these with this hashtag I guess so if that makes sense.
Yeah, thank you. Yeah, very good. Thank you.
Alright, who's the next victim.
Oh, there's my Gmail.
Okay, here we go. Okay, so the first thing that I wanted to.
Oh, go ahead, Bruce.
This one is just the text bringing it down, bringing it see how it just like is over, you can't see it with the even the 227 because why why this title is so important.
Let's say a video goes viral.
And then someone goes to your account and they want to see what video Do I want to click on next. If they can't read it they're not going to click on it so the biggest thing is just clarity of putting your, putting your text in a place where people can see it really really
well so I always.
If it covers something up like I just want to be over clarify what this video is about so I just dropped the text, or bring it up in certain areas.
Can you talk about like how this thumbnail could actually be different, like you could place it in a different spot than the content.
I don't have to be. Yeah.
Like how you can put your text anywhere. Like when you do a thumbnail, like you can add your text, you can kind of create a separate thumbnail right doesn't have to be like a frame of the video.
Right, right. Okay, let me open up my phone. I can show that.
Okay.
God comes to us, just God comes.
Okay, so again, I can add text anywhere.
I can add, God loves us, we'll just do that.
And then I'll add kind of, so just like you did
with you put your, you put rebuke brings joy.
Did my phone go off or is it still on?
Can you still see my phone?
No, no, it's still here, I can hear you.
Yeah, I wouldn't see it, yep.
Okay, so right here, so this is where I have the text.
It's clear, everyone can see it.
And then when I go to the next, remember, I think,
so the last time I said,
so if you look on the top right here
and you see select cover, when you click that,
you can add in another text saying, God loves you.
And I can put this anywhere I want.
So I can put it right in the middle if I want,
just for clarity sake.
So what that does, so this title actually goes away.
So this green title is just, it will go to your profile,
they'll see it, but it will go away.
So you have two on there,
but there's not going to be two on there.
The green one's going to leave,
the white one's going to stay,
but when they go to their profile,
you'll be able to see it.
And I'll show you what that looks like.
God comes to us, as God comes to us.
So as you see on Lindsey's, you see all her green on there,
but when I actually click the video, it goes away.
Now I shared before the story.
Okay, so you can add another cover to your video
so that when people come back to your profile,
they can see that.
That's helpful.
Thank you.
Did you have any other questions?
Were there any other?
Well, I mean, I did TikTok a little bit
like six months ago,
and I just did sort of nature stuff with verses.
And some of those went really well.
And then obviously then I've left TikTok for a while
until this challenge.
So I just wanted to know, I mean,
does it matter that we do like different formats,
like nature with script or scriptures looking at a Bible,
or does it broaden our audience
or does it refine our audience
if we have like different formats?
I mean, obviously Lee and Brendan
are doing sort of funny videos as well
in the midst of all of that.
Or should we just be fairly consistent
and do them all the same?
I mean, obviously Lindsay's are all the same
is what I meant.
Yeah.
I mean, I would say whatever you are,
like I want you say who you are too and not you.
I think some people who,
I mean, if you're not funny and you're trying to be funny,
then don't do that, you know?
Because I've actually had moments
where I've had people come to me and say,
man, I had this funny video that I did.
I was doing other videos.
I had this funny video that happened.
I went viral for it.
And now I post my other stuff and nobody wants to watch it.
And I, or I lost like 10,000 followers or something like
that.
I've had a couple of people say like,
why did I lose 10,000 followers?
Cause you're not actually funny,
but you had one funny video go viral
and now you're trying to be funny.
It'll be a new t-shirt we have that says,
you're not actually funny.
And we're going to sell a lot.
I'm just kidding.
Yeah, I don't want to say that to anyone.
Dash Isaac, that's the quote to take away.
This will be my last challenge I'm invited to.
But so I would just stick to who you are.
So if you love nature and you love how scripture is,
bring that into it,
create more clarity than looking at your nature videos.
Your text is a little wide.
So like make more clarity in your text.
I think that's a great way.
If you have a spiritual,
spiritual knowledge that you want to share for people,
and that's who you are,
stick to who you are and say that,
and go with kind of where you're leading on that,
but don't do something that you're not, you know,
don't be something you're not.
All right.
Thank you.
And one of the examples I always go back to,
there's a YouTube channel,
which I think there's also a TikTok,
but there's a guy who was just giving,
he was just a dad and he wanted to be a dad
for a bunch of people online.
And now he's become like the YouTube dad.
And that's all he does.
He's like, and he's, and he always ends with like, it's, it's, and it's all life
advice.
It's like how to change a tire.
It's like how to do, it's very practical.
And then some of it's like a little more serious.
He's a believer as well, but I think it was just so natural and authentic.
They could just be exactly who they are.
Um, and just talk to their who, right there, who was kids who don't have a dad.
So they're just like giving advice.
They're just like, and it's very practical and his stuff, he's
got millions of subscribers.
Um, but just something interesting.
I always thought, think of that when I think about just being yourself and
just talking directly to your, who, like, it really doesn't matter who else sees
your stuff, as long as you're, who is seeing it and speaking directly to that
person, then it can be any kind of content, right?
Like it could be a nature video.
If that's who, if that's what your, who would like to see, that
could be something funny.
It depends on, you know, it depends on who you're trying to reach.
And we're all trying to reach different people on this, uh, in our group.
So, um, it's just good to, and that's where you can ask the Holy spirit as
well, like, you know, what, what, you know, what are the things they're looking for?
And, um, awesome.
Yeah.
And I think, um, even just looking at, um, and it's merit, is it merit?
I want to say that, right.
It's Marit.
Marit.
Okay.
Just say it with a cool accent, Isaac.
This is, this is truly my last tick.
This is my triple one, Marit, um, no, but when I look at even your scripture
videos that were on there, um, the ones that did really, really well are the
ones where your background and your white text worked well together and
there was clarity on that.
So just as you do it, I would, um, really think about, um, how the
background and your texts work together.
Um, I think, cause I actually think this is a really good, that's a really cool.
Um, thing that I think one, what's really cool about it is, um, seven,
seven second videos are really big deal right now on Tik TOK.
So like you can create that.
And the reason why there's such a big deal is, um, when you add text to it,
people are still reading it.
And what happens when you're watching Tik TOK, it replays.
So what it's telling the algorithm is the seven second
video just replayed twice.
We should boost it higher.
So that's another thing.
That's, um, about this.
We're doing okay.
Thank you.
No, I'll go back to doing that.
Like it could even be something as simple as someone needs to hear this, you know,
God loves you and he has a plan for your life.
It's like, boom, that, you know, it could be literally that short or some sort of
statement, like one or two sentences, seven seconds is tough.
Some of you guys like try to struggle to get down to 60 seconds, but, um, yeah,
it's, it's, it's, it's just one of those creative constraints that actually.
Could get, could make it really interesting.
I had somebody, I watched a Tik TOK the other day from my friend.
He had one that went, had like 30,000 views and all he did was he was like this,
like me, like this, I'm probably looking like this.
Um, and all he did, he had a bit, he had an audio playing and all he did was point.
And a text came up saying, you're going to be okay or something like that.
And it just, it was, it was, it was, it was, it was, it was, it was, it was
really, it was, it was, it was, it was, it was, it was, it was, it was, it was, it was,
and it just like blew up.
Um, so I mean, I, I really do say that because sometimes the simplest things
with really good clarity, um, really do well, I think when you have all your
components set, like your hashtags in the right place, your texts, right.
Your, um, sometimes even comes down to lighting too, like, like
your texts in the background.
Like if you have, if he said, you're going to be okay.
And there's like a white background.
He puts white texts.
Nobody's going to, everyone's going to kind of struggle reading it.
So I just, in everything you do, I think thinking of, man, how can I
make this more clear for somebody?
How can I make this capture them?
Um, keep them, keep them on my, my place for the, as long as I can.
Um, because I think that's really going to help a lot.
Yeah.
And, um, I think that's awesome.
And I think just with all these videos, as we, we struggle, I think
sometimes to try to be too profound, like it's the simplicity of some of
these tech talks that you're like, why like, but someone's going to get these
views, someone's going to get like in front of someone, like there's all
this time that where people are just sitting, scrolling on their feeds,
like your message of just jumping in and telling people it's going to be
okay and God loves you and then jumping out, like may as well be your video.
Right.
Um, and, and I think sometimes we try to be too profound in that, like.
Like it's too simple, but remember, like the kingdom is simple.
It is easy to understand, but just keeping it and not trying to be
something that impresses you because you're who sometimes like is
impressed by different things than you.
So sometimes when we sit down, like write some content, I saw Ben was
saying the 60 second was a struggle.
I struggled with it too, because I was like, no one wants to listen
to me say this thing in 30 seconds.
Like there's all the other people saying that.
Um, so I try to be like overly complex, um, in, in explanation of
something or try to add too many things and really just about sharing
one thought, one idea quickly.
Um, so awesome.
Well, what happens if you're used to doing one minute videos and then
all of a sudden you do a seven second one, is that going to stop people?
You know, they're going to think what, what's wrong.
Um, you didn't finish.
Is that going to affect how, whether they want to watch you or not?
I think as long as you, uh, what, from what I've seen, how people are doing
seven second videos is they're adding a text and they're overlaying it over.
Maybe they're even their face.
I've seen people just put it straight over their face.
Um, it's actually the new trend right now.
I don't know how long that one will last, but, um, I think as long as you clarify
and you don't leave them, leave a cliffhanger of like, what is he saying?
But like adding a text, like, um, if you're feeling down, I want you to read.
I'm going to, nobody look up the scripture, read numbers 24, seven.
Uh, and that might be, that might lead them to, that is a conclusion.
You know, it's, it's not, are you feeling down?
Yeah.
And Lee.
So I would say just finish, finish your point to make sure there's a lot of
clarity in it so that they do want to look at your other stuff too.
So I think the biggest thing is biggest thing, because if you look at
Tik TOK, it is sending people.
People are on the for you page.
They're not as much on the followers page.
So they're looking up new content.
So the biggest win that you can have is have them watch your
content and go to your profile.
That's the biggest win is to get them to your profile, to watch other videos.
They might follow you on Instagram or Facebook, um, or YouTube.
So that's kind of the biggest win is to get your content in front of people.
And I don't think you'll lose people because, um, I think you'll
actually gain a lot more people.
If you create a really clear message.
Okay.
Thank you.
Um, one of the, if you can do a quick tutorial, someone was asking
and I saw this in a number of places over the challenge, but how to do time
to pop-ups or like stuff you said, like that person just points and it pops
up at a certain point and then goes away.
Oh, I love this.
I think actually I do love this.
I can show it.
Yeah.
Honestly, learning this is kind of, uh, just a fun thing that you guys can do.
I have fun with it sometimes.
Um, so let's do, oops, we'll do this one.
God comes to us.
Okay.
So I get the video up.
I hit next God comes.
And then when I do just as he, I'll pause, I'll add a text.
So let's say God loves you.
I put that on there.
And then if you click, click the text right there.
And it hit.
So when you click it, it says set duration.
And then when you hit set duration, I can scroll this whenever I want.
So I can, so for example, I can move this and that can go for two seconds.
And then I'm going to add another one.
He really does add that again, set duration.
And then I remember the other one was like 2.3 seconds.
I can see it.
It'll pop up for a certain period of time.
And then I'll go there.
Add this to that.
So then if you watch my video nature with his perspectives, how he sees.
So I'll, I'll show you my video.
God comes to us just as he is unchanging in his true nature with.
Does that kind of make sense?
I can do it again.
It's pretty quick.
Cool.
I think that, so you would just keep stacking them essentially.
It does take a second, but yeah, that's what you do.
Awesome.
Cool.
Any other questions?
I know we try to keep this around 60 minutes, but we can go a little
longer if we need to, but.
Yeah.
Or if you guys have wanted us to take a look at some of your content that you did on TikTok.
Yeah.
Or we just start calling on people.
If you want to throw your TikTok link in the chat, I can just hit them.
Oh yeah, we can do Ben.
Are you waiting for a miracle to happen?
Maybe you have asked God to do something, to change something, to take something away
and He didn't do it yet.
Here's what I've learned.
Sometimes God uses the suffering, uses the pain for us to change.
If God would do the miracle immediately, we probably would not change.
We probably would be back to what we have been before.
So I don't believe that God wants us to suffer.
I don't think that God wants us to be in pain.
But sometimes He uses the pain, uses the suffering for us to grow, grow into the person
that He has intended us to be.
So instead of focusing on your problems, instead of focusing on your pain, on your suffering,
focus on Him.
Focus on the promises that He has given us and on the miracles that He has already done
and thank Him for the miracles that He will do in your life and your life will shift.
I love that.
I love, honestly, I really love this video.
I love your content and I think your hashtags are pretty solid.
I think the biggest thing that's missing from my, what I would say, and again, I will say
this that these kinds of content pieces for, for example, Lindsay, we've been doing hers
for a year and it took, I think I showed like the bottom part of how long it took.
It was like 200 views.
Sometimes we got a thousand views and we got like a hundred views and it was just like
buried.
So it's just continuously posting these and I, but I think the text, a text in the front
end saying, like I would say, Jesus and suffering, Jesus and suffering or something like that,
because let's just say a new person comes to your, your thing.
Um, they, they don't see your title, right?
Because that's on your profile.
So they don't know who you are, what you're going to talk about.
And it's just kind of open for, they either have to lean in and watch the content to understand
or they're going to keep scrolling.
So I think creating a kind of a, a text just to be able to say what you're going to be
saying so that it gets a lot of clarity, um, I think is the biggest thing because your,
your message is really good.
And then also adding like a music, music is another thing that helps put it in the right
people's people's stuff.
Um, but I don't think your message is so good.
You're clear.
I think the video quality looks good.
Um, but I think just adding something to create a ton of clarity.
And then also I would just say, as you've done three, like, cause this one got 309 views,
which I think is, is really good.
You may not have seen the likes that you have.
I see that you added text, um, which you got more likes on that one and you did add
that.
Um, but I would, I would make this a little higher.
Like I, again, I, these little tiny tweaks have helped so much being able to just put
it in the viewpoint of people.
Like I think I've even studied, um, and I could be wrong, so you can tell me, but I'm
pretty sure the last time I studied this, that the human brain starts on the top left
and works its way, like in a scrolling way down, um, do you know that Bruce for sure?
Yeah.
From like website, um, stuff when you're designing a website, it's kind of a Z pattern.
Yeah.
It does like a Z pattern.
It starts here and your eyes go like this.
So this is like the last thing you're going to see.
Um, so I would increase it more, even maybe put your head up a little higher, um, just
to make it just super clear.
Like these little things have helped so much, just add so much clarity, um, and even too,
maybe it might even make more sense to add this text and put it up here if you want to
try it and just see if those little things help.
Yeah.
Thank you.
Good.
And I think just on that first one with didn't have texts, I was thinking even just a text
that's, Oh, you actually have it right there.
I literally, he said, are you waiting for a miracle?
Um, that was actually the thing I was thinking of when you were talking, I was like, we should
just have texts.
It says, are you waiting for miracles?
Yeah.
I think we should just have it on the thumbnail, just leaving it on the main video here would
be awesome.
Yeah.
I forgot to put the music behind it.
And when I posted it, I realized, Oh, I forgot the music.
And then I was looking for ways to edit and found out I can't.
Yeah.
And I think anytime you can customize, because I know you're going, you're talking to married
men and like, you know, that's the, that's the who, and there's got like a business aspect
to it even, is sharing content around like the analogies you use, like maybe, you know,
just something that's like, is very relevant to that specific who is really good as far
as the content goes to just really grab their attention in that beginning part.
And you can say the same type of content and just sort of add a few of these different
things and sort of repost it plenty of times to try different aspects, I think.
But yeah, just don't be afraid to speak so specifically to that who.
I know one of the people in the challenge who was doing homeschool was like homeschool
mom.
And so she did like each of her TikToks with like, Hey homeschool mama, boom, like within
like, do you, are you feeling stressed out about something, you know, whatever.
So they just called them out like immediately in the first second so that can work.
Yeah.
That's good.
Yeah.
That's a great point.
And then adding, I would also add your profile photo here just again, just little things
of like, I just want people to, you want people to feel super comfortable with you
and know that like, Oh, who is this person?
It's just, it's just little things where little connection points that even to, and maybe
in all of our minds don't seem like a big deal, but they're just little things where
you can, you make someone feel comfortable going to your profile, watching your content.
I just, I always try to, I, again, I always try to figure out ways to, how do I do, how
do I take a little inch step to be able to make somebody feel comfortable, feel like
I know them, feel like that he's kind of like me or he's, you know, like we have a connection
point somehow.
Yeah.
Stories.
Thank you so much.
Very helpful.
Thank you.
Like testimonies and stories, right?
Like those are, they hook people in, like, let me tell you the time God came through
for me in this business meeting.
And then just like, like that kind of a hook and then just going through a quick testimony
can be really powerful because people will, they want that payoff at the end of where
like the miracle happened.
So just giving a testimony is kind of interesting.
So anything like that would be good.
I'm sorry.
I saw this one.
This one's yeah.
I really like these.
Do you consider yourself to be spiritual but not religious?
Do you love God but struggle with church?
I get you.
You're not alone.
Church is simply not an affirming, positive, or even spiritual experience or environment
for far too many people.
The fact of the matter is.
I like this.
I love this video.
Like the video looks really good.
I would add hashtags here.
I think that's a big thing.
And then adding a song I think would be huge.
I think would be really, I see that you added that right here.
I'm learning as I go along and I posted those first three.
So you're looking at the first one and I intended to go back and correct them.
But then I saw there, I mean, they had more views than I thought and I was like, well,
do I want to replace them?
Do I want to?
Totally.
Yeah.
So I would add those.
I think those hashtags are going to be huge.
Like, I think you can even see how big those hashtags are because when you don't use them,
like even too, you're getting hundreds of views, but you're not using and they're not,
again, this helps TikTok know, okay, I need to put that here or put your content here.
But if it doesn't know, it's not going to send it out because it doesn't know what you're
really doing.
So I think that would be really, really huge.
And then what was the other thing?
Oh, this is one thing I do when I do stuff with God Behind Bars.
Let me show you this because I think it applies.
So on God Behind Bars, and I say this because it looks like, it kind of looks like how you're
looking.
So here's an example.
I just posted this.
This has 86.1 thousand views.
So I have text too that goes.
But I have kind of a hook right here, like incarcerated for 14 years.
That helps people like lean in, like, okay, what is this guy going to say?
You know, he just said this big, huge thing.
So I would put it above the text.
right here so that people kind of lean in a little more.
I like your text that you put on that other one.
I would just add.
I would just add it above your text and then I wouldn't have it on the whole time,
you can just have it on for a little bit of time, a bit of time.
OK, all right.
Perfect. No, that's what today was was good
because the importance of hashtags got driven home.
So I think I will go back and redo them
just and make those changes just to see how much how much better we might.
Yeah. So leave them on there.
Don't delete them, because that's right.
But I would just if you want to repost them, I think it's OK.
OK, I'll look at the difference.
Perfect.
Thank you so much.
So, guys.
Yeah, I saw the question about the website link, is that just that you don't have
an option to add the website because that was another thing that popped up
in the challenge quite a bit.
Yeah, so here's something crazy.
Sorry, I thought I had one and then I didn't see it anymore.
So I'm not sure if I messed up or what.
That's fine. Yeah.
Basically the what you want to do just in case you were did move to a business
account, just make sure you're back to a personal account.
There's no need to be on a business account.
There is a chance that you'll get a website link that you can add
on the business account
more quickly.
But
we we have found that basically it's totally random.
Basically, who's getting website links added?
Just keep using Tick-Tock.
It may just show up at some point.
So
one last question, because I switched I switched it over to a business account.
Well, I create a new one,
but I'm not sure how to switch it back to a personal account.
So in the if you go back to the challenge
in that Facebook group, there's a tech bonus thing where I did a little tutorial.
It's just like 60 seconds.
It'll tell you which screens to but I'll go.
I'll find it and I'll tag you in it.
OK, no problem. Thank you.
Yeah.
Talk about spiritual warfare.
Yeah, the website link was
the thing that we couldn't figure out the whole challenge.
So but it's funny because so little
information is even out there, even if you start searching for it.
There's almost nothing about it on like you can't even find.
And it's very much like some people have it.
Some people don't.
There's nothing you can do to figure it out.
So it's just a mystery.
Well, cool.
There's no other questions we can kind of wrap up.
And I'll tell you guys, we'll be back for our open coaching.
We're still going to do open coaching each week,
kind of back on at Tuesday at 3 p.m.
So but just for this week with the challenge, everything,
we bumped it and we're kind of flip flopping it.
So we'll be back on Thursday, 3 p.m.
same time for open coaching this week and then back to our regular Tuesday,
3 p.m. for every single week after that.
And then we'll do our master classes on Thursday starting next week.
So I know it's a little bit of a kind of switch things around,
but we appreciate you guys being flexible.
We're excited about this tick tock intensive.
We're going to keep going week.
We got a lot of cool things.
We're going to keep diving into deeper.
So thanks for jumping on here with us.
And we'll see you again on Thursday at 3 p.m.
So have an awesome rest of your week until then.
Keep posting.
Keep posting. Yeah.
Keep testing stuff because we'll be back.
Here's the cool thing, guys.
This is what's really helpful about this group is we can jump on.
You can go try stuff from this group.
We back on Thursday and we'll get some more feedback.
Right. That's just really cool.
So we'll see you guys then.
Bye. Thank you.
Thank you.