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Welcome to this next training session on the five trends in leadership innovation.

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We're seeing companies change and they're changing dramatically and I want

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to share with you the five trends that are becoming more and more evident as we

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move into these roaring twenties. The first is the concept of how value is

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created. So creating value has changed from instead of sort of an industrial

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style focus on internal efficiencies and outputs really now is an obsession with

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creating values and outcomes for customers. So it's not about internal

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efficiency anymore, it's much more now about creating value for customers. The

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second trend is the concept of working backwards. Instead of starting from what

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the firm can actually produce that might be sold to customers, it's flipped and

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worked backwards and we start with from what customers actually need and then

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figure out how that might be delivered in a financially sustainable way. So it's

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really about the starting point. Here in the old way the starting point was

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what can we produce and sell. Now it's switched to what do customers actually

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need and how can we provide that to them in a financially sustainable way. The

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third trend is offering more with partners. Instead of limiting themselves

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to what the firm itself can provide, it's now flipping to how can we as a firm

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mobilize and partner with other firms and help meet the users needs in a

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fuller and better way. So you notice that the focus has moved away from how do we

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use ourselves as the reference point but really the customer again is the

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reference point and who can we partner with and help the customer have a fuller

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experience. The fourth trend is the concept of team of leaders. So this is

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instead of having sort of a team with a leader, it's a team of leaders. So here we

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move from leadership really located solely at the top of the organization.

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Now leadership is being encouraged throughout the organization. So

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leadership and initiatives that create fresh value are nurtured throughout the

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organization. Now we're doing leadership training not just at the top but

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throughout the entire organization. And the fifth concept we're seeing is more

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the concept of team matrix. So instead of having sort of steep hierarchies of

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authority from more industrial era firms, what we now have is that digital firms

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tend to be organized in horizontal networks of competence. So what this

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might mean is instead of having silos within the company where this is the

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marketing department, this is the sales department, this is the engineering and

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customer service and so on, now they're integrated around the customer. Again the

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customer is the focus. So instead of for instance having you know different silos

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in the organizations, now what we're doing is we're organizing networks of

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competence that can better serve the customer. So for instance maybe you have

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customer A and for customer A we put a team together that draws from sales, it

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draws from marketing and engineering and support and even finance all put

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together and that whole team serves customer A. So we now have teams or

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matrix of people around competencies and around customer focus. So these are some

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of the key changes that we're seeing in the next-gen leadership.