Welcome to this next training session on the five trends in leadership innovation.
We're seeing companies change and they're changing dramatically and I want
to share with you the five trends that are becoming more and more evident as we
move into these roaring twenties. The first is the concept of how value is
created. So creating value has changed from instead of sort of an industrial
style focus on internal efficiencies and outputs really now is an obsession with
creating values and outcomes for customers. So it's not about internal
efficiency anymore, it's much more now about creating value for customers. The
second trend is the concept of working backwards. Instead of starting from what
the firm can actually produce that might be sold to customers, it's flipped and
worked backwards and we start with from what customers actually need and then
figure out how that might be delivered in a financially sustainable way. So it's
really about the starting point. Here in the old way the starting point was
what can we produce and sell. Now it's switched to what do customers actually
need and how can we provide that to them in a financially sustainable way. The
third trend is offering more with partners. Instead of limiting themselves
to what the firm itself can provide, it's now flipping to how can we as a firm
mobilize and partner with other firms and help meet the users needs in a
fuller and better way. So you notice that the focus has moved away from how do we
use ourselves as the reference point but really the customer again is the
reference point and who can we partner with and help the customer have a fuller
experience. The fourth trend is the concept of team of leaders. So this is
instead of having sort of a team with a leader, it's a team of leaders. So here we
move from leadership really located solely at the top of the organization.
Now leadership is being encouraged throughout the organization. So
leadership and initiatives that create fresh value are nurtured throughout the
organization. Now we're doing leadership training not just at the top but
throughout the entire organization. And the fifth concept we're seeing is more
the concept of team matrix. So instead of having sort of steep hierarchies of
authority from more industrial era firms, what we now have is that digital firms
tend to be organized in horizontal networks of competence. So what this
might mean is instead of having silos within the company where this is the
marketing department, this is the sales department, this is the engineering and
customer service and so on, now they're integrated around the customer. Again the
customer is the focus. So instead of for instance having you know different silos
in the organizations, now what we're doing is we're organizing networks of
competence that can better serve the customer. So for instance maybe you have
customer A and for customer A we put a team together that draws from sales, it
draws from marketing and engineering and support and even finance all put
together and that whole team serves customer A. So we now have teams or
matrix of people around competencies and around customer focus. So these are some
of the key changes that we're seeing in the next-gen leadership.