Guys, we're so excited to talk with you guys today.
We have put together everything we know about being a Kingdom Messenger into one training
for you guys.
We figured this would be just a packet full of content, and if you have been in a challenge
before, if you have been in a workshop before, or maybe you just kind of saw a video from
us when you saw posture, this is going to be a great teaching to kind of take you from
like a high-level overview of everything about being a Kingdom Messenger.
I think we've got a really good roadmap for you guys as far as outlining like how you
guys can reach 10,000 people, get your tribe, your Kingdom tribe, to grow it to over 10,000.
So that is going to be the goal here.
We are believing for abundance, we are not coming at this with a scarcity mindset.
Part of our story is, and I'm not jumping ahead too much, but I just wanted to say that
part of our story was when we entered into last year, 2021, I had a podcast, I had a
video ministry that I was doing online, and we felt like the Lord had given us some options
for what the year ahead could look like.
And He said, look, you can spend time on your channel growing your specific Kingdom channel
to get it to a million, and there's nothing wrong with that, or you can start to multiply
yourself into other Kingdom Messengers.
There's people out there that want to be doing this as well, to be leveraging the digital
landscape to disciple nations.
They have a message stirring in their heart, and it's time for it to get out there.
You can gather that tribe, begin pouring yourself into them, all that you've learned this past
year, and you guys together can reach a million.
And I said, I want to do that.
That just sounds so much more fun to me.
I don't want to be pioneering alone.
Pioneering alone is not fun.
I think pioneering with other pioneers is much more fun.
It's hard, but it's good.
And so that's why we are here now.
I think we can jump in.
I know we've got some people here now.
We've got people who watch the replay, so let's jump in.
Okay.
So today we're going to be covering how to grow your Kingdom tribe from zero to 10,000
in 22 without being a techno geek or having to learn the latest TikTok dance.
Praise the Lord.
Hopefully, if you want to dance, you can, but you don't have to.
So hopefully that already breaks you off of some wrong thinking.
Oh, and if I have to be popular on the internet, it means I'm doing crazy dances or I have
to be a techno geek.
Absolutely not.
No way.
Not at all.
So we will, let me pull this up here.
And so we wanted to specify, who is this training going to be for?
Maybe you're an author and you wrote a book.
This is going to be definitely for you.
Maybe you're a pastor and you're preaching every Sunday and you're wanting to figure
out how to leverage your time and your message online.
And maybe you're a coach, a life coach, and you want to help disciple or mentor people
online.
This is going to be for you.
Or you may just be on here because the Lord's been speaking to you about sharing a message
online and you just want to know the best way to do it.
How to do it.
Getting a lot of head nods.
That's good.
Maybe you're already an existing messenger offline.
Maybe you are online.
Maybe you've written a blog or you're doing some stuff, but you want to scale.
Or maybe it's not getting the engagement or reaching the tribe that you feel called to.
So this is for you.
No one's disqualified here.
And we believe that you're here for such a time as this.
Today is the day where there's going to be breakthrough.
There's going to be some fuel on the fire, so to speak.
And there's going to be activation and acceleration, like I said.
That's what we're believing for.
That's what we know is going to happen.
So we're declaring that over you today.
Exactly.
So we're going to be covering today how to use social media to build your ministry rather
than distract you from building your ministry or discourage you from building your ministry,
which I think for a lot of years, social media served as a discouragement tool for me.
Then it was a distraction tool, but it's actually a tool that we can use to actually build our
ministry.
So if you're having a mindset shift that you have to make right now, today, that no longer
am I going to look to social media as a distraction or a discouragement, I'm going to take authority
over this tool and use it powerfully to build my ministry.
That's awesome.
I love it.
And so let's go in.
So we mentioned if we're meeting first time, let me clear this off so you can see our little
girl there.
Sweet.
Hannah Lee.
And this is our family.
We live here in Atlanta.
We have, as our business, we've been serving content creators for over 12 years.
As a business, Lindsey launched her podcast two years ago, and we've figured out a way
to combine the tech side from what I'm doing.
automation and leveraging all the digital side with Lindsay's heart for content and
preaching the gospel.
We've merged those things together into this new platform and then combined with some coaching
and other things, we've added the marketing element of how to scale this at scale.
That is who we are.
I don't know if there's anything else you want to say.
That is why we are here.
That is the journey.
It's a very short, long story made short.
That is why we are here today.
We've been serving content creators for all of those years, secular and faith-based, online
and offline, but just in the last year, the Lord has really given us some synergy within
our own dynamic of what he's placed in both of us.
We feel called.
We feel moved to empower other kingdom messengers with what we've learned and hopefully take
the things, the wins and the mistakes, so to speak, and accelerate your journey.
Absolutely.
So, let's talk a little bit about how we got here.
This is very important because I think people are tempted when they sit on a webinar with
us to think that we tried one or two things and it just worked and we're somehow extra
special.
That's not true.
So, we want to be very transparent because that's what good mentors, good coaches do
is they have gone the way they want to show you the way they've gone.
And so, this is how it started for us.
We were online messengers.
We had a passion.
We were helping basically for a long time, and we loved this role, but we were helping
the church that we were attending, our local church, move to the online space and eventually
kind of became our roles to be like the online campus pastors.
And we were feeling personal ministry as well stirring in us.
So, we were starting to leverage the digital landscape, though at the time we didn't really
know what we were doing.
We thought we were just experimenting and playing and trying things.
So, I started a blog.
I was not consistent.
It was a pop-up blog I posted every couple months, and it took me hours, but I poured
my heart and soul into it, but it didn't go anywhere.
I wasn't consistent.
My friends and family enjoyed it.
They were very supportive, but I was hesitant to promote myself.
I was hesitant to show it to people beyond just my friend group, and so it went nowhere.
I tried to do a podcast before, actually, before I did Posture.
A leadership podcast.
I don't know if you can see this on the screen.
Yeah, right over here.
But this literally was my launch.
I just went out and I said, I'm trying something new with Anchor.
And then as I share about, and I talk about leadership.
And this was in 2017.
This was in 2017.
I had 16 likes.
One of those was my husband.
I had two comments.
I think one was my mom.
The other might have been my grandma, and one share, which might have been Bruce, right?
And because of that, I just was like, well, I guess no one's interested.
So I did one or two episodes, and then I just let it fall to the ground, right?
Because anyone tried that before?
You tried to launch the podcast, or you tried to do the blog, and you're like, well, I guess
you gave it like a week, or you gave it a month, and you're like, I guess it's going
nowhere.
And you just kind of let it fall to the ground.
A lot of that was insecurity in me as well, because I was so hesitant about self-promotion,
right?
I know a lot of us who have grown up in the faith-based world, we hear a lot about you
want to be humble, you don't want to self-promote yourself, all of that stuff.
So I had all of that in my head.
And I had a really hard time breaking through that barrier to actually trust the Lord and
trust what He had actually placed in me to share with others.
I had lacked confidence in what He had placed in me, and therefore, the things I was putting
my hands to kind of fell to the ground, because I was holding them too loosely, if that makes
sense.
I was just kind of putting it out there and hoping it would work.
And then when I didn't get the feedback that I was expecting or I wanted, I just assumed
it wasn't meant to be.
And so I would do some public speaking and some preaching at my church, I had some wonderful
opportunities to do that.
Some of those videos we get on YouTube as well.
And I launched another blog with my friends about, you know, in our 20s about highlighting
things.
So I kind of had tried all of these things, but I wasn't consistent.
So that's important to remember.
And I wasn't doing it with a confidence of trusting the Lord in the message that He placed
in my heart.
I was just kind of trying it very casually, too casually.
And I was still treating social media as something that was speaking to me, allowing it to speak
a message to me instead of me speak a message to it.
If that makes sense.
I like that.
So yeah.
Share this picture that brings back memories
of you preaching,
because you're sitting down at a table.
Do you want to share the story behind that?
I really, as part of my story is I struggled with anxiety,
but maybe a lot of you guys can relate to this.
Public speaking of any kind,
like put me into a state of panic.
Like I would get sick before I went on stage.
I would have to come down after I got off stage
and let the adrenaline flow out of my body.
Like I was just, I was a wreck.
It was spiritual warfare.
It was spiritual warfare for sure.
I knew this much.
I had had words in my life about being a communicator.
I had words over my life, prophetic words
that people had given me that I felt were from the Lord,
that I was called to reach people.
In fact, I had prophetic words.
People said, I see you in front of arenas.
And you're like, that's great.
But the thought of that so paralyzed me
that I knew that I needed to say yes.
And I would step out and I would say yes.
And that's really important to step out past the fear,
even in the midst of dealing with fear.
But that girl on stage versus the person
that I am fully now, it's such a transformation.
And so part of that transformation actually happened
in my, in the last two years
of becoming a kingdom messenger online.
And we will talk a little bit about that today.
So if you're here today and you're like,
I'm here out of strict obedience
because I'm dealing with some fear.
I'm, and I'll tell you this, Lindsay is an introvert.
A lot of people, that surprises a lot of people.
They're like, how can you be so animated
in front of a ton of people?
Look, I am one with Christ.
You are one with Christ, okay?
So everything that's true about Jesus
is now true about you.
And we are becoming more and more aware
each and every day through our journey with the Lord
of who we actually are.
And this journey that I've been on the last two years
has, I have had a sharpened awareness of who I am.
So anything that you're seeing today
where you're like, wow, that's really impressive
or I don't think I could ever do what Lindsay's doing.
Yes, you can, because it's Christ in me
and it's Christ in you who is walking out your life journey,
who is partnering with you in the ministry
that you are called to,
reaching the people you are called to reach.
So please let that set you free today.
Let that truth sink in and set you free today.
I don't ever want to pretend that this is all done
out of our own genius and excellence.
And this is truly what you're seeing here right now
is a testimony.
And this is going to be you to your tribe,
to the people that you are going to be reaching online.
Absolutely.
And just that it was that shift
from knowing that you're called, right?
And maybe you know you're called,
maybe drop it in the comments,
just say like, I know I'm called
or I am called in the comments.
Just because a lot of us, we get words.
We have the Lord speaking to us, stirring our heart to say,
hey, you should be sharing this.
Like this whole kingdom messenger tribe
and movement that we started came because we felt like,
hey, we felt called to serve kingdom messengers
and for us for many, many years.
And I'll show you like kind of some of the,
what's happening in Bruce's world as well with this.
But we were very behind the scenes, right?
Like this is my, one of my first YouTube videos.
Doesn't even show his face.
Doesn't show my face.
I don't know why I thought that the green matrix
looking film like effect was like very cool.
This was in 2009, I think.
And I did a tutorial on like how to play
a certain worship songs.
That was like my first like YouTube thing in 2009.
And this was us, like we were behind the scenes.
We were in the tech booth.
We were the ones like that no one saw
that just wore black the whole time.
So you would sort of disappear into the black background.
And for years, like that was Lindsay and I,
like we would just be, we were the tech team.
We led the tech team.
So we were training people.
We were installing cameras and lighting and sound
and all of that stuff.
But we were very behind the scenes, right?
And so when you see Lindsay starting to preach
in some of those pictures, that was very new for us.
Like we went from like being behind the scenes to,
and we were doing this in ministry
as far as just serving the church,
but also our business was very much about
what I was doing in business was very much about
serving content creators and ministries
to do video production and produce content.
And again, all behind the scenes.
So I'd serve on a Sunday behind the scenes,
behind the camera.
And then we would be back like Monday through Friday,
sitting in an office, editing stuff behind the scenes.
So very much behind the scenes.
I just wanted to emphasize that.
Very comfortable.
Yeah.
Very comfortable thinking,
but still dealing with attention of this is not all there is.
It's not wrong what you're doing.
loved that season of our life, but we had, the point is we had something else stirring in us,
and we felt like it was more public facing. We felt like it was a personal message that the
Lord had given us to share. So all of that was stirring in us, and we were living in this
tension of the now and the not yet, and we felt like the not yet was coming, and it was requiring
some activation on our part to say yes, and then confidently start walking in that direction.
But we were comfortable, and so when you're comfortable, any type of movement out of that
comfort zone is not comfortable, right? And so the Lord was teaching us and with us in that journey
that you don't need a comfort zone when you're in relationship with me, who is your comforter.
You're not called to live a comfortable life, you're called to live a comforted life and
find your comfort in me. And so that's what started happening as we started entering into 2020.
Awesome.
And here was the mindset shift that we had to make. If we could whittle all of that down into
one singular mindset shift that changed everything, it was that we are not consumers,
we are creators. When it comes to ministry, specifically ministry online,
we are not coming onto the digital landscape as consumers anymore.
Right.
We are coming onto the digital landscape as a creator. So we had to see ourselves that way,
we had to start identifying that way, right? The choices that we made, the way that we took action
online, the way that we engaged with social media moving forward, the guardrails we even put in
place, our own personal boundaries of how we're going to use social media and when we're going to
use social media, all came through the lens of I am now a creator, I am no longer a consumer.
That's good.
And so we want to invite you to make that mindset shift today.
You are no longer a consumer, you are a creator. When you step onto the digital landscape,
you're doing so as a creator, one who has authority, one who is one with Christ,
one who has a message that is not meant to be stuck in your heart, but is meant to be
out there transforming other hearts.
Awesome. I love it. And that was one of the biggest changes from us going from consumer
to creator. And so let's just kind of fast forward, you know, that was kind of 2018, 2019.
It was 2020 that I launched my podcast. I said, okay, this is what we're doing.
And again, you can see the step it took from us going from behind the scenes to now stepping out
into like, okay, now we're going to be the messenger now, not just supporting the messenger,
which the Lord knew what he was doing, right? Romans 8, 28, like he knew that all things
work together. Like, cause we needed all those, like over a decade of training and stuff to be
able to get our stuff launched, but now also to sit on this call and help you guys get launched.
So you guys are getting the benefit of that. We didn't see that, you know, in 2018, we're just
like, we're going to be behind the scenes forever. The rest of our lives. This is great.
So Lord had other plans. And so he's combined everything that he's blessed us with into this.
I want to show you a picture of what that mindset shift actually did. Okay. So you saw kind of the
pictures of the blog and the YouTube videos with not even our faces on it and me sharing at our
church to, you know, a couple hundred people, which is a great size group, but that was what
was going on. And, and, and, and quite honestly doing it and it, but you know, doing it scared,
right? So like getting sick before I get on stage, all of that stuff to when I made that shift,
that mindset shift, and I started walking in that direction, this is, this is the size crowd
that I am reaching every single week. It looks like this. This is what it looks like.
So this is what posture reaches every single Monday, every single Monday. We, we step out
Lindsay launch. So we've just crossed over a hundred thousand people following her across
Tik TOK, YouTube, Facebook, Instagram all the platforms. And we literally started when you
started your podcast, we started with nothing. We literally started a brand new account with
zero followers, zero subscribers, zero, you know, everything was at, you know, at the beginning.
And we started right from the beginning and we implemented a lot of the things we're going to
be teaching you guys today. And we just kept up with it. We've, we've stayed consistent by we,
I mean, Lindsay's been creating content and I've been, we've been marketing it and publishing it,
promoting it consistently and just showing up, like just being consistent for our tribe.
And all of this kind of leads to how you can grow your tribe to over 10,000, because this is
something that we believe. And we said it, we said 10,000, because hopefully that stretches you. Okay.
Hopefully that's like, Oh my gosh, like 10,000 people, you know, that seems like a lot like that.
And so I just wanted to put that out there that, that this is definitely
Like, what we're doing here is possible.
And so we showed you the picture of the audience here.
And the other thing is, this is what Lindsay's doing with her posture.
And of course, now we're actually resourcing Kingdom Messengers.
And as we mentioned, like, our vision is to equip hundreds to reach millions.
And so we're wanting to reach 1 million people with the gospel each week.
At least.
That's just our first, right?
At least.
So far, we're currently reaching 215,782 people every single week.
With our Kingdom Messenger.
The whole Kingdom Messenger community.
So we are on mission.
You guys can see what we're doing.
But this started with us just having an idea, sitting behind the scenes, Lindsay having
a weekend where she launched her whole podcast in a weekend.
And we had no idea, like, what was in store for us.
And I think a lot of you as well, as you guys are launching and stepping into new realms
and new levels of trust with the Lord, like, you guys have no idea.
Like, if someone was on a call and they're trying to tell us this, we would not have
believed them.
And maybe you don't believe us now.
And that's okay.
But we're still going to speak that life over you guys and speak that the Kingdom is full
of abundance.
Yeah.
And we have to think big.
If we're going to reach people, if we're going to disciple people online, we have to start
thinking big and not be satisfied with just reaching a couple hundred people on our immediate,
like, personal profiles.
And so this is something that it takes skill.
There's things to learn.
There's tech to learn.
There's content strategies to learn.
There's marketing skills to learn.
We understand that.
And so we're going to hopefully break some of that down for you today and kind of walk
you through kind of a step-by-step guide on how to do that.
Absolutely.
Cool.
So a digital landscape is a mission field like no other.
It is a mission field.
It's not the only mission field, but it is a very unique mission field in and of itself.
And it's one that many of us are stepping on to every single day.
We're utilizing it.
Many of us are just doing it as consumers.
We're allowing it to kind of move us, tell us what's worth talking about, speak to us.
But what we want to start to flip the script on is that it is our mission field.
And as we step on there, we're doing so purposefully and with great intention.
And that social media is not a distraction, it's not a discouragement, but it is a powerful
ministry tool that right now is being massively under leveraged.
It's being massively underutilized.
And that's what we're trying to change because we believe that social media is a weapon.
And it's right now in the wrong hands, right?
And it's being used as a weapon to steal, kill, and destroy from people's lives.
But social media in the hands of sons and daughters of God is a skilled sword.
And we are not cutting flesh and bone, right?
That's not where our war is.
We are cutting to the root of it, which is the real enemy, Satan.
And we are cutting off things off of people's lives and we are setting them free.
And that is what we want you to be expectant of today.
And as you walk out into the digital landscape every day, that this is actually my mission field.
And I'm utilizing social media as a weapon, as a tool, a weapon against the kingdom of
darkness and a tool to set the captives free.
That's awesome.
I love it.
So for that, we're going to dive into three keys that are actually going to help you leverage
the digital landscape.
So these are three core ideas that we want to share with you guys that I think is going
to help just position being a kingdom messenger for you guys in a new way.
So the first thing we'll dive into here is that you have to know the land you're living in.
You have to know the landscape.
You have to know it.
And so the same way as if you're pioneering something, any map, any chart, anything that
you can get your hands on, you're going to want to know what is coming up in the landscape.
You want to know what's working, what's not working, where are the pitfalls?
Where can I end up spending a lot of time and wasting time?
Some of you maybe wasted time on social media trying to get the video posted a certain way.
Things not working, you finally post it, nothing happens, no one watches it.
We have gone through all of those things.
We feel your pain.
And if you are a missionary, like if in a physical geographical location, you know that
you have to learn the culture, right?
You have to immerse yourself in the culture, know the language, know how things are done,
know the social nuances in order to connect with people and make an impact in their lives.
And so it's really important that we start to know the land that we're living in on the
digital landscape.
And so we're going to share a few things that are about the digital landscape that you may
not know.
And these are pretty fresh too.
In the last few years, the pandemic has changed a lot of things even in the digital landscape
because so many people have moved online.
So we want to share with you kind of what is going on right now on that landscape.
So you can take the first one.
Absolutely.
So the main concept here that's happened, especially online, is we've moved over the
last few years from what we call like a push to a pull kind of marketing strategy, the
way people consume content.
Before, the old school method was if you wanted to communicate and market stuff, you would
put up a billboard, you would broadcast a radio ad, a TV ad, you would put something
in the newspaper.
It's just me pushing stuff out to you and hopefully something sticks and something lands
somewhere.
And maybe it's just you sitting kind of broadcasting stuff, or maybe people just need to
check the broadcast idea out.
So that's where we say social media is being underutilized by so many people in the kingdom
because it's just pushing.
It's just taking that same kind of worldly marketing strategy and just pushing content
out, pushing content.
Here's a thing.
Here's a scripture.
Whatever.
But there's actually a way to create content and value for people that is in this new method,
which is the pull idea.
It's the opposite of that.
It's your audience is going to YouTube or they're going to TikTok and they're searching
for something in particular.
They are looking for maybe it could even be something practical.
They're looking at how to fix their dishwasher or something.
So they put in the make and model the dishwasher.
There's some tutorial.
Some guy has his phone and he's kind of very shaky, bad lighting.
You can barely hear what he's saying.
He's explaining how to do it.
And we sit and we watch that video and we learn how to do that.
It's me saying, hey, I need this piece of content.
I'm pulling it down from YouTube.
I'm watching it.
I'm consuming it.
It's helping me solve my problem.
And then I go on to the next thing.
So they are looking for value.
They're looking for their questions to be answered.
They're looking for solutions to their problems.
They are, whether they're doing it consciously or sometimes subconsciously, they're coming
to social media because they want to escape.
They just want a break.
They need a mental break.
They are still coming looking for value.
And so the audience, and this is how the platforms are built now, is to serve the audience because
the platforms like YouTube and Facebook and Instagram, they want people to stay on their
platforms.
And the way that people stay on their platforms is the people are getting value, right?
They're getting the content that they're wanting.
They're getting value from the content that they're watching.
That keeps them from bouncing off of YouTube and trying something else or bouncing off
of Instagram.
So that leads into how these algorithms are built, how certain content creators are being
rewarded on these channels by getting their content pushed to the top, so to speak, or
put in front of more people, is it's the content creators who are adding value to their audience.
Right.
And so the other thing that we want to kind of focus on here is, speaking of the platforms,
they're no longer age or industry specific.
This is a big deal.
Yeah.
If you thought that maybe being on TikTok was for 12-year-olds, it hasn't been that
since 2019.
The fastest growing demographic on TikTok is 38 to 55.
And the really cool thing about this, this is cool, the help and advice category on TikTok
in particular is a top 10 category for that.
So giving life advice, giving help, anything, encouragement, inspiration, is one of the
most popular forms of content out of the top 10.
So it's not dance videos.
It's not dance videos.
It's not just silly stuff.
It's actually meaningful content that's connecting with a specific audience, where
they're at and giving them kind of what they want so you can give them what they need.
I love it.
So yeah.
Consistency is key.
You might have heard me in the beginning of my story saying I wasn't consistent.
I wasn't consistent.
Again, the platforms, just speaking practically, are rewarding consistencies.
They're rewarding the content creators that are bringing fresh content that are showing
up consistently, serving their audiences.
And so when YouTube and Instagram see that you're posting on a consistent basis, you're
going to be rewarded within their algorithm versus popping in a couple of times each month,
right?
Because they don't know if you're a serious content creator, if you're about to quit your
account, right?
So when they see that there's consistency, things flowing, and it's not just important
for the algorithms and the practical sense.
It's also important for you as a content creator because consistency does something for you.
It's helping you get your creative reps in, just like going to the gym, right?
You're getting better with your tech skills.
You're getting better.
We say consistency is key and good content will flow.
I have found this to be so true.
The episodes that I recorded a year ago are nowhere near, in my opinion, as impactful,
as sharp, as well done as the ones that I'm doing now, 200 episodes later.
Because as I continue to show up each week, I got better.
My message got clearer.
I became sharper.
I began engaging with my tribe, hearing feedback, hearing the language they were using when
they were creating content.
or asking their questions, being able to then speak
and bridge gaps of understanding
that I just didn't even have the feedback to know
to even speak to those things, right?
So everyone wants to wait to do the one perfect video.
Like we just want the one viral video.
And I actually, this is not just a, you know,
came to messenger issue, this is across the board.
All content creators.
I was on a marketing team years ago
and you know, the kind of the top notch thing
you could do as a marketing team back in say 2017
was like get a video to go viral.
Like that's what everyone wanted.
Like get one of your videos to go viral on YouTube
and like you have made it, your sales will sing.
Like it'll be a game changer for the business.
We did that as a marketing team.
One of our videos got, it's like 22 million views
and we're like, we did it.
For maybe the next week or two,
it was like awesome and we were getting more leads
coming in for our sales team,
but it really did not move the needle on the business
because the thing with viral videos is that they're viral.
They hit a very broad audience
and it may not be the audience that is your right customer
if you're in business or even the tribe
that you feel called to reach, right?
The demographic or so like, it's great.
You've reached 22 million people in a week.
Woo-hoo, except for it may not be your who.
It may not be the person that you're,
the world in which you're called to reach.
And so we found that in the business world,
it was like, it actually didn't do
what we thought it was gonna do,
which was like make the business scale.
Because it was just a viral video
that everyone like watched once or twice
and shared with their friends,
but it wasn't making an authentic, consistent,
because it was a one hit wonder,
connection in order to build a relationship
that we could then begin engaging
with those customers long-term.
And so this needs to break off any perfectionist mentality
off of anyone that might be struggling with this,
of like, I just need to have the one perfect video,
get like thousands of views,
and then I'll feel like I'm a serious content creator
and then I'll do this kingdom messenger thing.
No, it's going to take you starting to be consistent,
starting even if there's two views, right?
Even if there's no comments,
continuing to show up every week
because you are getting sharper as a kingdom messenger,
your message is getting sharper,
and you are planting seeds of consistency for the long haul
as you begin to gather your tribe
and engage with them online.
As you can tell, I'm very passionate about this
because this is where I was stuck for so many years.
I did not take consistency seriously.
I thought if it's meant to be, it'll just happen.
And when it didn't, I let that be stronger,
a stronger word over my life
and the prophetic word that the Lord has spoke to me
about being a messenger.
So I'm no longer doing that.
And I don't want you to do that either.
So guys, this, you can see,
there is an incredible opportunity
for you to grow your ministry in 2022.
Hopefully you guys are getting excited about this.
This year, guys.
This year in 2022.
Not in five years from now.
Yeah, so if you're getting value from this,
and this is helping with some mindset,
go ahead and put like a one in the chat.
And if you're like, I don't know.
I'm not quite there yet.
I'm not there yet.
You can be honest, two.
I'm working on it.
You can put a two.
That's totally fine.
We're seeing a bunch of ones.
Two, okay, Ken.
Thank you for being honest.
Thank you.
That's good.
Thank you.
We're gonna continue to talk about this.
We're only on key one.
So we've got a long way to go.
Lindy is at a five.
I appreciate the honesty.
That's okay.
We are here for you guys.
We're here for you.
We've been there.
We've been twos.
We've been fives.
It's time for us to help you cross the threshold
if we can today to get being a one
and having this connect.
That's awesome.
Okay, so key number two.
Okay.
I wanna take a breather.
I know I'm throwing a lot at you.
This is important because it might not sound kingdom.
It might sound counter to what you've believed before
about ministry.
But we think this is a really important key.
And that is we believe you should build your online tribe
before you go and try to build your ministry.
You should build your online tribe
before you try to go and build your ministry.
So here's how it used to be done.
I'm gonna plan a church.
I'm gonna rent a building.
I'm going to start the nonprofit.
I'm gonna start getting the whole organization.
I'm gonna get my team.
And then we're gonna get our tribe together
and start serving them.
And it's tedious.
It's sometimes falls flat.
It's frustrating.
It's exhausting.
It leads a small team often to big burnout.
And we think that a way to avoid all of that
is to start focusing on building your tribe online
before you go and try to build like the big ministry.
So this is what we did.
We did not start out trying to build like kingdom messengers
thousands of people, like what happened was I stepped out onto the digital
landscape and I started sharing my message.
I had a particular audience in mind and I said, my message is for them.
And I just began to be consistent with sharing that message.
And as the Lord does, he started pouring his multiplication effect and
started birthing even new dreams that I would have been way too overwhelmed
to receive before I had stepped out onto the digital landscape for
something like kingdom messengers.
Hey, this isn't just about what I'm doing here with posture.
This is about a much bigger thing about having other postures,
other kingdom messengers all over.
And so that's why we really believe that this is a mindset shift that will unlock
a lot of ministers of the gospel from insecurity, from stuckness, from
feeling unsupported, from feeling burnt out, because what if you could connect
with the very people you're called to reach through the, whatever the
organization is that you have in your heart or the ministry, or the, you
know, the building or the system or the structure, what if you just started
reaching the people, connecting with the people, serving the people with your
message, serving the people with your online presence, and then from that
tribe comes the structure, the system, the organization, right.
And guys, this is not, like I said, this is something that is, is a new way of
thinking, not just for ministry, but for business as well.
And, um, this is, it's so crazy because it's so counterintuitive.
Like you can actually go build an audience and a tribe for your business
before you even got a product.
And that's kind of shocking to some people that you can get people excited.
They can be part of your journey.
They can kind of figure stuff out with you.
And can you, can you share the story?
Cause I think it would be, I have a friend, um, who's a pilot and he's
making a, uh, a watch specifically for pilots, like exclusive watch just for
pilots.
Um, he's had this idea for a while and it's always been, it's always been one
of those, Hey, one day when I had the resources and the time and the money,
I'm going to go do this.
I'm going to go launch this product.
And so we were over at dinner with them, just casually chatting, you know, as you
do in a dinner about business ideas and ventures.
And so he just shared this.
He's like, Hey, this is my idea.
And he's like, so he's like, one day I'm going to like raise a bunch of money
and then I'm going to do this thing.
And I'm going to like, you know, go and try and make this happen.
And I was like, well, why don't you like, why don't you start now?
Like, why don't you start this week?
And he was like, what, like, what are you talking about?
And we, we unpacked kind of what we're talking about here.
And so, um, that was a couple of months ago.
We ended up like, I meet with him once a week and I've been helping him with this.
Um, and so he, before he had a product before he had a company before, I think
he had even registered like no logo, official logo or, or a business entity or
anything, he had had an audience of over almost 2000 people already listening to
him and he had put out a survey to ask pilots and that he ran some Facebook ads
to and said, Hey, if you're a pilot, I'd love to get your feedback.
Can you take like four or five minutes and like fill out this
survey and then get back to me?
And he got like almost 2000 responses from this in just a few weeks.
And so now he has 2000 people on his list that he can now, you know, email,
get feedback from, actually build a product they want.
And people take, you know, people, uh, are taking time to fill out paragraphs of
ideas and feedback and Hey, what about this?
And so he's got very passionate people that has started to form in his tribe.
And he's still like figuring out like the logo and figuring out, you
know, the product and all of that.
So I just wanted to share that even on the business side, it's the
same thing with your, with your message.
Like bring people along in the journey, make it part of the experience.
Just let people know, Hey, I'm launching this thing.
It's new.
Like, let me know what you, what topics you guys want to hear about in this.
I would love to answer that.
Your, your tribe is there they're online and they're available and they're
ready for you to, they're listening for you.
They're, they're waiting to have questions answered, to have advice,
to be encouraged, um, to, to have hope, right?
Like we need that more now than ever, um, with everything that's going on.
Do you know that you have a tribe?
Like, do you know that you have a particular group of people that
you have been born to reach?
Cause I think that maybe some of us don't realize that.
I think that we think we're called.
We just, all we know is we're called to reach the world.
And so we're out there trying to reach the whole world, right?
And it's generic and it's messy and it's overwhelming and we're not quite
sure what to do or where to start.
But actually you're not called to reach the whole world.
You're called to reach your world.
This was big for me.
My mentor, Pedro Odeo told me this and it changed the way I do everything.
He said, you're not called to reach the whole world.
You're called to reach your world.
If you're called to reach the whole world, there'll be no reason
for anyone else to be here.
Cause you've got it all.
You've got it covered.
And let me tell you, like maybe some of the people you see online, the
Christian leaders, pastors, bands, like they're not reaching the whole world yet.
So don't think that just because they're.
They're doing it that you don't need to.
Or they have hundreds of thousands of followers or millions of followers even, like, there's
still space.
Like, we all have to be reaching our world to make this work.
Absolutely.
So, if you don't know that already, you have a world to reach.
You have a tribe of people that you are called specifically to reach, that you have favor
and influence, God-given favor and influence to impact and to minister to and to help transform
their lives.
And they're online.
They're online.
You don't have to get on a plane.
You don't have to worry about if there's a pandemic going on or if there's a travel ban
or if you're in California and they're in the Middle East.
People are online that you're called to reach.
And that's very exciting because never before in history has that been true.
The time that we are living in, I know that some people are choosing to look at this time
as a very scary time to be alive, but I'm telling you, as sons and daughters of God,
we were born for such a time as this.
I feel so honored that the Lord would entrust me for this point in history.
I refuse to let fear cloud my view of what's happening in the world right now because I
am looking at what's happening in the world through what's happening through the lens
of the kingdom of God.
And what's happening in the kingdom of God is the world is being transformed into the
image of Christ.
That is why he came.
He came to give us himself.
In Genesis 1 26, God's primary purpose was to make man in his image and likeness.
That is still his purpose and he is doing it through his sons and daughters, his kids
that look just like him here on earth, calling more into the family of God to be a part of
the family of God for such a time as this and eternity beyond.
So good.
Okay.
So back to our notes here.
So we build your online tribe before you build your ministry.
I know a lot of people, maybe you're stepped out into church, done a small group.
Maybe your audience is starting out looking kind of like this.
Maybe you have 50 followers already.
50 followers.
Yeah.
I want to just encourage you guys.
So if we were doing a small group or a church meeting, this is probably a common scene to
speak to.
And these are real people.
That's not a small number as far as like it's not an insignificant number.
They're people that are being reached.
But maybe you've been tempted to think that this is all that you're going to reach in
your lifetime.
This is all I'm going to do.
So potentially, let's say things pick up and you want to scale this now.
And let's say you're a church.
A church of a thousand is huge.
It's heading into mega church territory.
And so we want to encourage you guys and stretch you guys to think about 10,000 people.
This is 10,000.
This is what we think that you can be doing this year.
In 2022.
So imagine just for a second, let's just take a second and just say, we're in March.
We've got nine months left.
This is something that you could do this year.
Like before Christmas, you could have this audience and start and think about obviously
the numbers are there and they're helpful, but it's numbers.
These numbers, we track the numbers because it's tracking impact, right?
It's tracking who you're reaching, who you're helping, who you're bringing hope to, who
you're encouraging.
It's not just, oh, cool.
I have like this cool audience and people should listen to me.
It's hey, we're actually bringing the gospel, sharing gospel to our specific audience, not
just any 10,000.
It's 10,000 people that think that you're awesome and you're bringing hope and you're
bringing this encouragement.
Because they're your world.
They're your who.
They're who you've been called to reach.
So this, this is something that we, we want you to be thinking big, not because numbers
are important, but because people are important.
That's good.
I like that.
Should write that down.
That's awesome.
Um, and yeah, I want to break us out of something.
Okay.
I want to break us out of the belief that obscurity is your security because it's not.
There are seasons of hiddenness, which are wonderful.
The Lord does amazing things in hiddenness, but there's seasons of hiddenness, not lives
of hiddenness.
Say that again.
There's seasons of hiddenness, not life, not a whole life of hiddenness.
And I thought obscurity was my security.
I had placed my sense of protection and belonging and provision, not on the Lord, but in this
sense of being hidden, being behind the scenes at all times, not showing my face.
If I was showing my face, it was a, a big deal, right?
And I needed to break out of that mindset.
I needed to believe bigger.
I needed to believe in someone bigger than the protection of honestly, a flimsy obscurity.
So if you're here and you're like, I'm feeling real, real good with just, you know, here's
the thing we all want.
We all want to feel a sense of humility at a level that the Lord has not called.
us to and so we know I'm not like I'm not like I'm speaking to me two years
ago because there were so many barriers in my just my mindset it wasn't that I
was lacking the skill it wasn't that I was lacking the message it wasn't that I
was lacking the help because the Holy Spirit is my helper all that I was
lacking was a belief and the very thing that the Lord had told me I was called
to and so I allowed other things other than him to keep me quote-unquote safe
protected feeling some sense of of spiritualness because I thought well
this is just me being humble and guys we have to break out of this because
there's a world out there a world that we're like tiptoeing around every day as
we scroll through social media as consumers that need that the glory
within us Romans 8 says creation is longing for the the sons of God the
glory in us to be revealed that's happening on social media every day and
it just breaks my heart to see so many sons and daughters of God on social
media not even realizing the glory that's in them and realizing the tool
that they're carrying in their hand yeah security is not your security so
if you're saying 10,000 and you're like oh that's too many yeah it's not yeah
and I just want to encourage you like I'm put this picture up again the Lord
has a different plan for you that's all you need to know when you see this
picture the Lord has a different plan for you if that's that's where you're
you're stuck so I want to jump in as well one other thing that we really love
about the tribe concept is that try building a tribe helps you leverage your
time so we did a little analytics a couple weeks back and found out you know
Lindsay typically spends between 5 and 7 hours a week on her episode she does one
long form like 5 to 15 minute piece of content every Monday for a podcast and
then it gets chopped up into other little clips and stuff for tik-tok but
we spent about five seven hours a week investing so it does take time this is
not something we just like show up and just kind of flow
Lindsay's writing down word-for-word what she wants to say she's editing it
multiple times she's rehearsing it multiple times then she delivers it
multiple times it's it's a process it's a production right but that content gets
consumed 500 hours every week so there's five over 500 hours of watch time
happening on across all of her channels each week so she's putting in five to
seven hours and getting almost a hundred X return on her time invested
that's it crazy and so if you're busy if you're like I'm too busy for a channel
like this is the fastest way to like leverage the small amount of time you
have to reach the most amount of people and here's the cool thing once you post
these videos they're not just up there for a couple days or a week and then
they sort of disappear the platforms and the strategies we're teaching you
archive these videos for the future so that it will future-proof your ministry
this is really really cool concept basically you will you are investing
deliberately into your time and energy into this and you know the content you
put out is gonna be accessed maybe months and weeks from now weeks and
months from now or even years and some of Lindsay's most popular videos that is
being consumed this month in March was stuff that she posted over a year ago
and it was the most watched video on her platform this month so it's got nothing
it's kind of it lives outside of time in that sense and that you're creating this
archive of content that can be consumed while you sleep while you play with your
kids probably play with your grandkids like there's there's a there's a way to
do this that in me it for my perspective like this feels like rest right right
feels like rest this is very redemptive for me because before in ministry I
brought myself to a place of burnout I don't know if you've been there but it's
like hey you have such a desire to serve people and you only have X amount of
time in your day and your week and we often push ourselves beyond what we
actually have because there's always a need right when you're in ministry like
there's always a need to feel there's always someone to talk to there's always
someone to encourage there's always someone to connect with do the coffee do
the mentorship do the discipleship group do this do the preaching all that stuff
and so I was doing all those things good things good things but the way in which
I was doing them was not from a place of rest I was feeling the the you know need
to like push push push push in order to make an impact and it led me to a place
of burnout so this is actually this is the Lord right he's such a Redeemer I
had it to come I had to come out of that
style of ministry and breathe for a second.
And it felt like such a loss.
It felt like such a pain.
It felt like such a disappointment.
I thought I had let the Lord down.
I thought I'd let the people I was ministering to down
when I had to step down and step out for a little while.
But the Lord wasn't planning on taking me out
of ministry forever.
As a good father, he was giving me a place to rest
and to breathe and gain fresh perspective.
So as I've come back into ministry,
I am doing it from a place of rest
and he is redeeming the time, guys.
I'm doing five to seven hours on my posture episodes,
but I'm getting a hundred extra turn
because there's about 500 watch hours every week.
I'm preaching while I sleep.
I'm reaching people all over the world 24 seven,
not because I've gotten on a plane
and I'm traveling every week and I'm burning myself out
and I'm sacrificing my family time,
but because of this beautiful tool of technology
that I believe the Lord has given us
to leverage for such a time as this.
That's awesome.
That's so good.
Cool.
Okay, hopefully you guys are getting value.
That's the end of that key two.
We're gonna jump into the third key here.
And this is really some steps
that we're gonna start sharing.
Yeah, so now we're gonna get into like the actual tactics.
I know some people have been watching the comments here,
people asking like, hey, are you gonna show us this?
Are you gonna show us that?
I'm gonna show you right now.
We spend time on the mindsets
because the tactics with the wrong mindsets don't work.
Yes.
They're just another thing for you to do
and you'll put them by the wayside
because it will just feel like another should,
not another like opportunity.
So we have to talk about the mindset shift
before we go into the steps we need to take
with that new mind.
That's great.
And so the way we've structured kind of this framework
and this roadmap of sort of what to do
is we put it into kind of a 90 day plan.
So if you're gonna commit kind of the next 90 days to this,
you can do a lot in 90 days.
You can be in a totally different place.
You'll see a lot of research stuff
as far as forming a new habit, new lifestyle.
It takes about 90 days to make it totally a habit
where you don't even think about it anymore.
And I think, so we want you, this is the key three,
go to the next 90 days to grow your channel each day.
So it's getting 1% better every day.
If you're a fan of atomic habits,
this is a concept that's very popular right now.
Like take just a little step each day.
It's not you spending late nights
and trying to figure everything out
and spending a lot of resources and energy
into the wrong thing.
It's taking a little step deliberately
with accuracy every single day.
And so the way that we do it is we have a roadmap
that we put together
and we're just gonna walk you guys through that roadmap
like from start to end, okay?
Can I say one more thing?
Let's do it.
Okay.
I really invite you to pay attention
because this is not something we just made up.
The last two years have been,
we've experienced a lot of growth.
Growth can be painful.
We've pioneered a lot of things.
So this represents in the last two years,
I'm gonna be very transparent, okay?
$65,000 of personal coaching and development,
courses, mentorship, coaching
that we've paid for to be poured into,
to be coached, to be sharpened.
That's what we've done in the last two years
just for ourselves personally.
Cause we took this journey very seriously
and we knew that that included some investment
in our own personal coaching.
Before then, we never invested in coaching.
We just always tried to figure it out on our own
and kind of bootstrap things.
So I just want you to know, this has cost us something.
It has cost us some midnight oil, okay?
It has cost us some very late nights and early mornings.
It has cost us, you know, saying no to things
so we can say yes to growing, sharpening, getting better,
learning things, actually spending time
on the courses that we've purchased
versus letting them sit on the shelves.
This has cost us something.
This is the gift of mentorship
is that we've been mentored so we know.
They go and they clear the brush
and they make it faster for the people
coming up behind them.
So we have cleared the brush
cause we've made mistakes.
We've spent time on things that went nowhere, okay?
We've spent hours on things
that we had to kind of throw away.
So this is what we've sharpened in the last two years
through our own journey, through our own trying things,
being coached, investing in ourselves
and we're sharing that with you.
So this is precious to us.
And I just, I don't want it to be like,
okay, like here's another thing I can try.
Like take notes.
There's some steps here
and there's an order in which we've made the steps
that like we didn't take this order, okay?
If I were to do it again,
this is the order in which I would do things
but we had to kind of figure it out as we went.
Yeah.
And only thing I want to add is that you were all worth it.
Oh, 100%.
So what, like all the investment that went into it,
we would do that multiple times over
if we knew what was on the other side of it.
So again, just to position that,
cause we don't want to share this all with you guys.
Like, oh, there's an interesting fact
and go on with our lives.
A lot of us will forget that we have this call today.
Um, so we want to go through it.
So just, that's, that's kind of just to set the stage.
Okay.
So let's dive into month one.
So let me pull this up.
We're going to go through each month like this, um, uh, each one.
So we're going to go through month one, we'll go through two, three.
And kind of work our way through it.
So in month one, the thing to do, and you guys can go back, you
can take screenshots of this.
You can take notes, the recordings will be available.
We're going to go through a lot of information quick.
Um, and so that's it.
So let me clear me off the screen so you can see everything.
Um, so first thing you want to do is go ahead and just register
accounts on Tik TOK, Instagram, Facebook, YouTube, and anchor.fm.
Um, if you don't know what those are, you can go on YouTube and search for them.
Basically, you just want to go ahead.
And what we call is like name and claim your account.
So if you have, you know, if you have a name of ministry name or something,
just go ahead and register those.
You may never get on Tik TOK.
You may never get on any of those, all of them, but, uh, that's just
something to go ahead and, uh, and do.
So claim those just so that you have them.
And then if you do want to have it, you're already got that name
and you don't have to, um, change it.
So be consistent.
We recommend if you don't have a ministry name, just go ahead and put
like your personal name, or you can say your ministry name with, and then your
name, so it could be like posture with Lindsay Van Zael or something like that.
Um, make it personal.
Don't you're not trying to be this huge faceless, like organization.
That's like a massive nonprofit, whatever.
You're just trying to be you sharing your content.
So put picture of your face on the profile picture, put your
name in the title, make it personal.
Yeah.
People love connecting with people, not brands.
Love it.
Um, so that's the first thing is just launch.
The next thing you want to do is just leverage the tech you own.
So what we're not going to do is tell you to go out and buy a thousand
dollar camera and lighting and all these good things, those certainly
help, but you don't need it to start.
What you can use is if you have a smartphone, if you have a webcam, if
you guys are on zoom right now, we can see your webcam, like you've
got the tech you need right here.
Okay.
You don't need fancy editing software.
You don't need to be a graphic designer or, or know how to do any of that.
Um, you just need to, you can, most of you know how to take a
picture or a video on your phone.
That's what we're talking about right here.
It's very, very simple.
The key here is for the content.
The content will always, uh, uh, wins every say valuable
content wins every single time.
And that means that, that if you're sharing wisdom, if you're sharing
life, give like giving truth, people aren't going to care about those
details, which it's funny because when you start, like that's all we care about.
And I'm, we're, you know, we spent a lot of time like refining this and
getting a setup and stuff that like works really well and looks good,
but it wasn't always the case.
Like when we first started, Lindsay had, um, a really expensive light source.
It's actually one of the best light sources in the world.
And it's called, um, the sun.
And so when we first like set up, like this was our dining room table and
we used the sun, just this window.
And that was what lit like the first hundred episodes of
posture, um, was, was this big window.
And it's pretty funny.
Cause if you go back to the first ones and you kind of fast forward through
it, like clouds will go by.
So it will get like really dark and then it gets really bright and gets like,
you, it's like, you know, it looks like she's like in heaven and
then it gets like super dark.
So if you kind of like watch it, it's pretty funny, but it worked.
Nobody ever commented.
No one at one time, even times like we were even traveling a few months ago.
And we set up a, set up a little studio in like a rent, an Airbnb that we were in.
And, um, we posted it and I got to where it was editing it.
And it was just like, so I don't know what happened to the colors, but you could see
and we were like, we looked at it and we're like, we could reshoot it or we could
just feel like there wasn't time.
So we just like posted it.
And like out of this huge audience, which I think you were maybe 70,000 around that
time, not one person mentioned anything about, Oh, it's like, it looks bad or
anything.
It was all about, I love the scripture.
Thank you.
I needed this today.
Thanks for being consistent.
Thanks for sharing.
Come on.
So that's, that's kind of how it works.
I just want to encourage you guys.
Don't, don't sweat the small things.
Um, so the other thing here is to leverage short form content.
So, um, maybe we just did an awesome, like Tik TOK challenge back in January.
And the goal was to get people their first thousand views on Tik TOK by sharing the
gospel.
Um, and we've seen a lot of those people in the weeks after that event pass over a
thousand followers already on their Tik TOK channel.
This is the fastest way to get a thousand people to follow you is on Tik TOK.
And we highly recommend leveraging short form content.
So what this means is, um, you're delivering 60 seconds of value to your
niche daily, if possible, if you can do it daily.
Awesome.
Um, and just think about it.
It's way easier to share 60 seconds of wisdom than 10 to 15 minutes of wisdom.
And think about if you have to practice speaking to a camera,
you'd much rather speak for 60 seconds, right,
than speak for 15 straight minutes
and try not to say um or ah or forget what you were saying
or misquote a scripture.
So-
And people who are meeting you for the first time online
are way more willing to give you 60 seconds of their time
before they give you 60 minutes.
Exactly.
So this is why a lot of us want to come on here
with the really long sermon,
and we're just hoping that people sit with us for an hour,
but people are getting to know you.
And there's a lot of competition,
there's a lot of information,
there's a lot of other things
that are getting people's time and attention
on the digital landscape.
So if you're willing to do the hard work
of making some short, concise messages
and getting those in front of people,
that's gonna start gathering people to what you're doing
so that later, which we'll talk about,
when you want to do longer short form content,
people are listening and engaging
and you're serving them with your content.
You're not just pushing it at them,
but you're giving them what they're pulling for.
That's good, awesome.
And just to be clear, short form content,
we've mentioned TikTok,
but Instagram Reels and YouTube Shorts,
it's the same type of video, same type of content,
it's just on an Instagram platform or YouTube.
So TikTok came out, it was like the new kid on the block,
everybody wanted to have that type of content.
So both Instagram and YouTube
created their own version of TikTok.
They call it Instagram Reels or YouTube Shorts.
So check those out.
Again, you can search some of these tutorials on YouTube.
There is some even on the Kingdom Messenger YouTube channel,
lots of little like how-tos and stuff on that.
And this is how you multiply, right?
One clip, several different platforms,
and the platforms right now
are really rewarding short form content
because they're competing with each other, right?
Instagram wants you on Instagram, not TikTok.
So they're giving a lot of space
to the short form content, same with YouTube.
And I'll just, quick story,
Lindsay was around 5,000, 6,000 Instagram followers
for about 18 months.
Yeah, almost the full two years.
And then from, in three weeks this January,
she went from 6,000 to 49,000 followers
in like two or three weeks,
just because of Instagram Reels.
No ads.
No ads, no paid ads.
We added 44,000 people to her platform,
to her followers in a couple of weeks for free
just because of Instagram Reels.
So if you're creating stuff for TikTok,
repost, repost, repost.
Like we call it cross-posting.
Like take the same video
and just upload it in three places.
You've already spent all that time
creating the video the one time,
just upload it on all these other platforms.
So another quick case study here,
Marian Judson, who's one of our coaching members,
started her TikTok here in January, as you can see,
and she grew it to 1,315 followers
in just a couple of weeks here.
And she posted, you can see this video down here
at the bottom, has like 2,228 views already.
And very, very cool.
And I saw Walter also posted 2,200 views
on his second TikTok, which is crazy.
Guys, that doesn't happen on other platforms, right?
Like that's amazing.
And so if you try to get that many views on YouTube,
it's very difficult.
It's a longer game.
Again, we're giving you the strategy
to save you guys a lot of time.
So you don't have to make mistakes we made,
because we went the long and hard way.
We went straight to YouTube.
We didn't do anything on TikTok first.
And so now we've kind of shifted how we would do this.
And we would start with TikTok right up front, okay?
And I want to leave a lot of time for questions.
I know we've maybe got like five, 10 minutes.
We'll run through these last things
and we'll open it up for questions.
So that was month one.
That's month one.
Month two.
So next thing in month two,
we wanted to basically essentially go to the next level.
And that's where you can start to incorporate
some long form content.
And so you can then upload that long form content
to YouTube, Facebook, and Instagram
and see what we meant by long,
like three to eight minutes, right?
The length of a song.
That's what Lindsay's like guide for the all of posture was
like want to be less than so I'm not,
not a Bethel long spontaneous worship.
That's 14 minutes long.
I'm talking about like just something that's, you know,
is that three to eight minutes,
something that fits well,
people will give you that much time,
you'll find you can share like one quick,
like idea in 60 seconds, one kick.
Hey, here's a quick scripture.
I love, I like, just want to encourage you today.
Three to eight minutes,
you can actually start to teach.
Hey, here's the three things that I, you know,
about that big idea,
about the big idea.
And you can start to add more value.
Cause really it's not just about getting content
in front of people and having them follow you, right?
It's about discipleship.
It's about training.
It's about bringing your kingdom message to this audience
and bringing hope and encouragement where you go.
So this is long form content.
And we'll just throw out this as well.
Like this is stuff that we teach in our coaching stuff.
So vidIQ, just take a screenshot, Google it.
It'll be super helpful.
I will say one thing really quick
about the short-form content,
because we have gotten some pushback on this,
because people are like,
but I like to do a hearty 30-minute teaching or 60,
and I get it, guys, I'm a preacher teacher.
I want to spend some time.
It's not that you can never do that,
but the way that the algorithms work,
and quite honestly, the way,
the people's attention spans today,
and the way that people are consuming content,
the shorter, the better.
So when we say, you might be laughing
when we say three to eight minutes is a long-format content.
You're like, not in my world.
This is what it is on the digital landscape.
And so we can't despise that.
We can't say, well, people should want to pay attention.
People should have longer attention spans.
This is just what it is.
So we, as Kingdom Messengers,
and a way that we serve people
is we're going to get creative.
We're going to engage with the spirit of wisdom
and say, you know what?
Actually, I think I can take 60 seconds,
I mean, 60 minutes of content,
and do it in six minutes,
because it will serve my audience.
I'm going to take out all the extra stuff
and get to the meat of it
and start transforming people there.
I'm at a point now, two years later,
where I am starting to do longer format things,
like 20 minutes.
And of course, on Kingdom Messengers,
we do like hour and a half webinars.
Like, again, it's not that you'll never do those things,
but I have built some relational trust
in order to do that with our audience
in a way that they'll stick with me and they'll receive.
They won't zone out.
And this is what's important.
We just want people to pay attention,
but that's not maybe where people are yet.
So as good leaders, we're going to help them along
to get where we are.
And a way that we do that
is the way that we serve our content to them.
Awesome.
Next big thing for month two,
launch Instagram and Facebook ads.
So it's time to actually, to go big, as we say.
So this is where you,
what we say is add fuel to the fire and grow your audience.
There's ways to target niche interests
on Facebook and Instagram.
And what this does is if people are not following you,
it will put your content in front of them
as if they were following you
and give them the option to start following you.
So a lot of people just don't know, as we said,
sometimes you're in obscurity
and you have to kind of break through that
to get known, to get in front of people.
And we're talking about maybe $5 a day.
You can run it for as long as you want.
And it's just slow and steady.
You just leave them there for as long as you want to.
And maybe just share a little bit on the mindset of going,
because this was a struggle to start running ads.
It was a struggle, guys, because I had this belief
that if it was meant to happen, it would happen.
If it was meant to be, it would just happen.
I had the prophetic words.
That meant that it was just going to happen one day.
I thought that living in rest meant inactivity and passivity
because that's how I was living, right?
Like it's just going to happen.
So hands off the wheel.
When really a lifestyle of rest is partnership with the Lord.
It's restful because we're in partnership with the Lord
and we're activated by that partnership.
So we have to take action.
So with that in mind, this was one of the things
that I had to take action with.
I'm sure most of us know the kingdom principle
of sowing and reaping.
Sow into something so you can reap, right?
I got that and I engaged in that
for everyone else's ministry, except for my own.
I was totally willing to sow into everyone else's ministry
time-wise, financially, word of mouth, cheering them on,
except for when it came to my own, I felt like,
I don't know, that felt self-promotional.
That felt like I was maybe pushing things I shouldn't
because maybe I'm trying to make things happen.
I had the prophetic words.
I had the desire to do this,
which I felt was planted from the Lord.
And the opportunity was in front of me
and I was still hesitant because I thought,
well, that just isn't what I'm used to.
I had to take on a new mind about this.
This is a digital landscape.
Things are done differently, okay?
One of the things that are done differently
is there are some algorithms.
And in order to get past some of the quietness
on social media is you gotta pay
in order to get ads in front of people.
And I had to love my who enough to make that payment.
And I had to trust what the Lord had given me
in order to sow the seed in my own ministry.
So Bruce helped me break through that
because I was like super hesitant.
We're definitely not doing that.
And so he said, look, you're willing
to give to everyone else.
Until it comes to your own ministry,
why do you not believe in what you're doing?
Like, what is the deal?
And the embarrassing thing is it was like $5 a day for like-
Guys, it wasn't like I was dropping $5,000.
I was struggling to sow $5 into my own ministry.
And that's the thing is like,
how much do you believe in the ministry?
Like, do you really believe the Lord's
given you this message to share?
You believe the prophetic word?
So it takes some boldness.
It takes some courage to step out
and to start to promote that thing.
And again, you're not promoting yourself.
You're promoting this message the Lord has given you
and this strategy and bringing that hope.
So.
Um, awesome.
Okay.
So the last thing for month two, we'll just quickly touch on this, but
just, um, you, we want you guys to get organized, right?
So start to create templates for things.
Um, if you're editing slides or editing, uh, editing your videos,
just create templates, right?
At this point, we've done so many episodes.
It takes us like less than 10 minutes to edit Lindsay's posture
videos, um, because we have templates and, um, we use, um, tools like
notion and, and other planning tools to like manage our content.
There's a great notion template you can get from our, um, our YouTube
channel for free, um, where it helps you get started so you can, uh, I've
got my title, my description and kind of what do I put and how to just
organize those ideas, you don't want to ever lose great ideas or things
that the Lord's starting to talk to you about, you could keep those.
And some of you, if you've got a journal or something, that's your
system to capture that that's, that's great.
Just, just all we encourage you to stay organized because it's around
this time that you're kind of like, you're kind of like, what have I got
myself into?
Like I am creating content.
I'm spending hours and hours a week.
Like it's not, you know, it's not making any traction or anything just
yet because there's, it's a, it's a ramp up.
Like there's a lot of sewing before you get that, that, uh, the
reapings kind of starts to happen.
So, so there's no mystery to it.
It's not like it has to be a certain way.
We're all, we all are wired differently.
We all like to organize our thoughts differently.
It's really making sure that you're documenting what you're doing.
So if you're like, if you have an outline for an episode that you just did, or
maybe you're like me, you like to write things word for word, but maybe you're
like, you'd like to work off an outline.
Just make sure that you're organizing that in one space.
So everything is easy to find because when you're five months down the road,
when you're one year down the road and you want to reference thing, you don't
want to be thinking, okay, was that on my phone?
Was that in my journal?
Was that on Google docs?
Is that a notion?
Find one says one, and we would encourage it to be digital just because if the
house burns down and the journal gets burned up, it's somewhere, it's somewhere
digitally.
Right.
Um, but you're going to be copying and pasting, copying and pasting things to
YouTube.
So it's better to have, so that's what, that's all it is is make sure that you're
taking it seriously enough to start organizing it.
Not thinking like, okay, well when I'm like a year into this, then I'll start
like going back and like gathering my notes and putting them all in one place.
Awesome.
Okay.
So that is, um, this, the second month.
So we're going to jump into, um, uh, here.
Yeah.
Our, uh, month three.
So in month three, um, we're going to start focusing on like optimizing the
posts.
So there's a few things you can do, um, to actually optimize these, these posts.
Um, so you're posting things.
This is a particularly a tool I mentioned vidIQ earlier.
We love this tool and it basically will help you get more people organically to
find your content.
There are keywords you can add, there is SEO stuff you can do to it.
But the goal here is that if you're going to take the time to get one post out, you
may as well get hundreds or, you know, thousands of people to watch that one
post, then to keep like just posting and posting, posting.
So you want to keep that idea of leverage.
Um, you want to optimize every post, knowing when to post it, what times a
day, which days are best, um, and get the maximum kind of exposure when you do
actually post that.
Cause you've put hours of work into this post.
Now you want to make sure that like we get as many people to see it.
And the good news is you use vidIQ for, for YouTube and with YouTube, you can go
back and edit.
So you can add tags later.
So all the things that you've just been posting for the, for the last two months,
you can go back and start to optimize.
It doesn't mean that you, you know, all that stuff is untouchable and then you
just have to start from scratch again.
So you're able to kind of go back and start utilizing vidIQ to find keywords, to
find things that people are searching for in order to tag your videos so that they
are findable.
Yeah.
People can find them.
Um, the, the, the next thing here as well, we're going to talk about analytics,
similar, uh, lines here, but you want to start tracking, like how long are people
actually watching the video?
So if you put out a 10 minute video, people only watching two minutes, that's,
that's not good.
Like you're having eight minutes of you having to teach and prepare and edit and
publish that people aren't actually watching.
And you can see on this graphic here that people, we kind of look at where like 65%
is like, we want to make sure the watch retention is around 65%, meaning people
are watching at least 65% of the, um, of the video.
And so there's a lot of things you can do to structure your content such a way, um,
where that actually pulls people in to stay to the end, to get the, you know, the
last thing.
And there's some strategies there just because it helps essentially your, if you
have a 10 minute video and you only, you know, getting people to watch the first
two minutes, and then you put like a one minute, like introductory, like little
animation things, like you're going to lose people.
So it's like, when we first start, we say, just start raw.
Don't don't have intros.
Don't have music.
Just keep it start.
And when, and you should be talking right from the first second that comes up.
Um, there was a, there was a bullet point from the short form content, but we said,
focus on those first five seconds, like hook people with the first five seconds.
Hey.
this is the scripture that changed how I thought about peace
and then share what you want.
Cause now everybody's like,
oh, what is the scripture
that changed how you think about peace?
So many of us are tempted to start every episode with,
hey, I'm Lindsay and I'm living in Atlanta.
And you know, I'm just so excited
to be here with you guys today.
And we are going to start talking a little bit
about something that's very important to me.
And people are like,
I thought I clicked on this to hear more about peace, right?
So you want to jump into the content immediately.
And then when you look at those analytics,
they're going to start speaking to you.
They're going to start telling you things like,
okay, how much are people watching?
If they're watching less than 65%,
maybe that means you need to pull back
on those longer videos
and just to do some two minute videos.
Okay, are they watching the two minute videos
all the way through or at least 65%?
So this is where you're going to start pivoting.
You're going to start trying new things.
You're going to start pioneering new things.
One of the analytics that was really fascinating for me
that helped me pivot was when I started,
I was posting long format content five days a week.
So I was doing like a five to 10 minute episode
Monday through Friday.
You can imagine the toll that that took on me.
I was just very passionate.
I wanted to like be there for people
every single day of the week.
But when I went and looked at the analytics,
I realized I was getting a lot of views
on my beginning of the week episodes,
not so much on the end of the week episodes.
And so I began to realize,
okay, I think it's too much for people.
I don't think people really have 10 minutes
to give me every day
because they're hearing from other voices.
They got busy lives.
It seems like they're starting their week with me.
Like after the weekend, they're coming in,
watching my Monday episode, maybe my Tuesday episode.
So I started to scale back
and now I only do one Monday episode
to kind of help people start their week.
And I'm utilizing that episode
to also do some short form content, clipping it up.
But it's like definitely helped my process.
I don't have to do five big episodes every week.
And my who is still being served.
Yeah.
And I would argue that you got all your creative reps
in early in those first,
because I think for the first 90 days,
at least you were doing daily episodes.
And that is definitely, we don't recommend that.
So-
Short form is fine.
Like those 60 second ones, that's great for daily.
You don't need to be doing 10 minute episodes
every single day.
That's too much.
No, don't do that.
So that was one of those stakes.
And that should be good news for all of us.
Yeah.
So take the pressure off.
Okay.
And the last thing for month three is one thing we want,
we would encourage you guys to learn up and research
is how to actually make your channel sustainable
through monetization.
So there's a lot of ways you can host an online event.
You can provide maybe coaching,
one-on-one coaching for people in that specific topic.
Maybe you're a pastor or a counselor or something.
You could offer a way for people to pay to have like a time
where they can jump on Zoom and get coached or discipled
on a one-on-one personal Zoom call.
Maybe you have a book or a course.
I know we have a lot of people probably here.
Your authors.
Maybe you've written a book.
Maybe you've put a course together
and you just don't know like,
and maybe you thought like,
well, if I just put this course together,
like I'll build it and they'll come.
Like I'll build this amazing course
and it'll be amazing and people's.
Again, that's like the ministry.
Right.
And we first need to start building the tribe.
Because so many of us want to just put all of our time
and effort into the book, into the course and be like,
ta-da, we'll build it, they'll come.
But we haven't spent the time to connect
with the people we're called to reach.
And if you do that first,
then when you introduce this course or this product
or this book, you've got a tribe that's like at the ready
because you've been pouring into them for free, right?
And been giving them value.
And they're totally willing to take that next step with you
and continue on their journey.
I think about my mentor, Graham Cook.
I call him my mentor and people think that means
I'm meeting for coffee with him every week.
It's not.
He started mentoring me online through the videos
that I found of him on YouTube.
And it was like, hey, I really,
this guy is teaching me a lot of amazing things.
Like, can I connect with him?
Like, can I continue with him?
Does he teach anything, any courses?
And so then I found that he does something called
Brilliant TV, which is this online community
where he posts his long format content in his courses.
And he does mentorship.
His team does mentorship and stuff.
And it was like, that was the next step.
But if I had gotten a Brilliant TV ad or someone was like,
hey, you should get on Brilliant TV, you should subscribe.
And I didn't know who Graham was
and I never experienced any of his ministry or content,
I wouldn't have been, even though it was what I needed,
I wouldn't have known that
because I would have had no connection point with him.
So you can see the progression of the journey
of connecting with your tribe,
connecting with who you're called to reach,
I think is, and it's much more easier on you,
the content creator,
because when you're putting time into things,
you know that it's actually reaching people.
And you know that it's,
and versus like, I'm just gonna spend the next six months
building this course and then I hope someone like,
takes me up on the offer.
So many people do that
and they're burnt out by the six months
because they've had no connection point with their who,
which is so like, encouraging and engaging
and you're getting feedback in real time
and you're ministering and you're.
are being poured into and you're pouring out,
all of that's not happening
because we think it's going to happen at the finish line
of this big, amazing ministry we're building
versus building as we go and as we connect.
That's really good. That's awesome.
And so guys, let's just kind of recap here.
We wanted, hopefully this is inspiring you.
We want to go back to this.
The digital landscape is a mission field like no other.
And we believe social media is a powerful ministry tool
that has been massively under leveraged.
And so hopefully in this training,
we're helping you think of how to leverage this amazing tool
and this opportunity that we have
as Kingdom Messengers in 2022
and how to do this in a way that is working out of rest
and it's not going to kill you in the process, right?
Take you out of ministry in the process.
And mindset.
The mindset shift is you're no longer a consumer,
you are a creator.
It's going to take time.
It's going to take effort.
It's going to take investment.
It's going to take research.
It's going to take you getting out on the digital landscape
and walking around, but you're doing so as a creator
from this point forward, not as a consumer.
So every step you take on the digital landscape
is with intention.
It's with authority and there will be transformation
for the people that you are called to reach
because you have made this mindset change
and the mindset has become a lifestyle.
I hope that you feel activated and accelerated
and you've got some things that you can go and start doing
as you walk on the digital landscape,
as a Kingdom Messenger.
Remember, you are a creator now.
You're no longer a consumer.
Awesome.
Thanks guys.
We will see you guys on the next training.
Goodbye.
We hope that you got tremendous value
from this free training.
We are so, so passionate about helping Kingdom Messengers
like you leverage all the technology
that is available for us today for such a time as this.
Yeah, absolutely.
And if you would like to dive deeper with us,
we do have a couple of resources that will help you
continue to grow as a Kingdom Messenger.
Just click the link below this video
and you're going to find the details on our upgrade page.
There, you'll see that we currently have
two programs available,
depending on where you are in your journey.
Again, we love clarity.
We just like to keep it simple.
That's right.
Our first program is our Kingdom Messenger Roadmap,
which is a step-by-step guide to help you grow your channel
to over 10,000.
You'll get access to all of our premium masterclasses
to help guide you along the way.
Our roadmap members are also invited once a month
to join us on a private group coaching call on Zoom.
This is a great time where we get to get
your tech questions answered
and help you think through the content strategy
for your channel.
All of this is available for just $95 a month.
And we also put together a membership site
called Kingdom Messenger TV.
And this house is a library of all of our past,
present, and future online workshops.
So you can access those resources for just $9 a month
and you can cancel at any time.
If you have any questions about either of these programs,
email us directly at help at kmwsupport.com.
Or if you're in the US or Canada,
you can text us directly at 404-383-4709.
We hope to connect with you soon.
See you there.