start rolling. I like to ask some questions and I just want to know who likes to finish what they
start? I love to finish what they start. Everyone who doesn't. Yeah and I tell you what I hate when
I don't finish what I start and I hate even more if it's a habit. Who wants to have more impact?
Who wants to multiply their message? We all have a message. Everyone's given something
and we have a natural desire to want to multiply it. Who thinks I love this question that having
some more money would help you multiply your message? I know, I know. All right the gospels
everything else cost something right? So you know that's just a good place to start because I think
it shows just we're all on the same page and a couple of things. So the way we like to do things
is we really like call and response. We really like engagement. So we do ask questions. We
encourage response in the chat. We may ask you to unmute and agree. We'll ask you to repeat things
and there's a reason for that. There's studies out there and I always say I don't know the exact
numbers but the order of magnitude communicates the point. If you just take notes, actually if
you just sit there and listen you retain something like 15 percent. If you take notes that jumps to
something like 30-35 percent again the numbers may be actually different and if you verbalize and
respond your retention goes up dramatically. It goes way over 50 percent and so because one of
the things we don't want to just have an information session. We actually want
transformation to occur. Can I say something? Yeah. Let's say transformation. I'm here for
transformation. Thank you. I'm here so we like we will go back and forth but I am here for
transformation because your transformation means that somebody on the other side of your message
is going to be transformed and that's what we're after. I think everybody in here has got a
kingdom mindset and has a heart for God and God transformed me. The message that he's put in your
heart has transformed you and that transformation is what we want to help you put a frame around
for your signature. Okay so if we go into church mode. Yeah.
Am I going to church mode? Yeah just go with it. He grew up Presbyterian but I came to the gospel.
I grew up Presbyterian but I'm healed.
I love Presbyterians. Don't get me wrong but the frozen chosen is accurate. There you go.
We want to have fun. That's the other thing. We want we want to have fun. Who here wants
to have fun today? Fun in the learning, fun in the process. Yeah and you know along those lines
you know we came up with this saying we put on a conference in Dallas last year and it was at that
time a big undertaking. It was one of the bigger undertakings we'd done and we finally came to
the conclusion the best way to do it successfully was don't take ourselves too seriously and show up
and we had fun and so we don't take ourselves too seriously. We're always going to show up.
Just say to yourself I'm not going to take myself too seriously and I'm going to show up.
Can you write that in the comments if you will agree that that's what this is going to be today
that we're not going to take ourselves too seriously and we're going to show up. Yeah and
that doesn't mean there aren't important things that we'll talk about. We are going to yeah we
are we are and you know we have a consulting business. Yep. We have a varied background
between the two of us which we have yeah which we have through trial and error a lot of error
figured out how to meld and in that consulting business we've got corporations to trade on the
New York Stock Exchange that we consult with and we have early stage entrepreneurs. We got
the range. Yeah exactly. Right they've got the range in the chat so that sinks in because we
really are like the creative entrepreneur and the corporate guy and our it's it's fun and it's
awesome because we do get to see. No I am not a corporate guy. I can speak corporate. You leave
the corporate end of our consulting practice. I am not a corporate guy but no so we'll have we
have people that pay us 30,000 a month.
and then we have people that are paying us significantly less. I'm only just letting you
know that to just give you a sense of who we are, our background, and hopefully that'll put
some teeth into the things that we have to say today. Is that good? All right. One, if you agree
and understand. Two, if you're like, I do not know what's going on in the chat. Okay. Exactly.
My personal goal, I can say this because we're in a kingdom group, is to see a whole bunch of ones
in the chat. So 111, 111, 1111, just see all those ones all the way through the chat. I looked at
the clock today at 111. I was like, yes, it's going to be a good day. It's going to be a good
day. All right. So we are here today to share about signature courses, signature series,
and signature sounds. All right. Are we, if you're, if you're in agreement with that,
and you're ready to get your signature course, you're ready to get your signature sound out
in a form so that your audience, your message, all those people following you on TikTok,
all those people following you on YouTube shorts, all the people following you on Instagram stories
and reels, that there is a place where they will be able to actually connect with you if they want
to go deeper. Okay. That's kind of the framework that we're after today. Are we, are we good? Let
me know one in the chat. If we are on the same page. Awesome. Awesome. So we're going to start
with a story. How many of you have a story of a backstory?
Anybody? Everyone has a story. Everybody has a story. There's what you tell people. And there's
what happens to really good stuff. You're not going to get, but you'll get some decent stuff.
Okay. So, um, just to, just to give you some context, I have been an entrepreneur since
1989. I guess we got married in 1987, promptly moved our hides from UC Berkeley, where we met
to New York city. And we lived and worked in New York city, um, on two separate occasions,
but I was always an entrepreneur. I was an interior designer slash decorator by trade.
So if you have a trade, I want you to write your trade in the chat, just so that we can see
the different trades that we have. You have a trade, you're an engineer, you're a nurse,
you're a physical therapist, you're a doctor, you're an administrator. Um, you are, you know,
a parenting coach just right. And so we've got professional technique. I love it. Um, I love it.
Nonprofit development. I love it. So you've got, you actually have a trade, some skill set that
you might get paid for during the day. Well, that was, that was where I was very creative,
no interest in being part of any sort of large structure that is constraining.
Everything's a possibility for her, you know, and not afraid of authority,
you know, so very much the entrepreneur. So in 2008, I went back to work and I felt the call
of God on my life to go into the online space. Now I think ever is, is everyone in here a kingdom
messenger? You have self-identified as a kingdom messenger. So you've had a call from God to be
in the online space. I believe Lindsay puts it this way as a creator, not a consumer, correct?
You are a creator. You're not a consumer. Well, I felt the call of God to go into the online space
in 2008. And I spent the next five years in a, I'm going to use some French here in the living
hell. Yeah. Um, I am not going to cry right now. Um, but I'm going to ask Patrick to help me tell
my story because I was under the house in a basement, like setting, trying to figure out
how to take my trade, my knowledge as a decorator and a designer into this new world called the
online space and to put it into a package and to monetize it so that I could sell it. I was
arguing with God. I was arguing with him. I was spending copious. Is that the right word? Copious,
like large sums of money. I think the first year I dropped over $70,000 and had no fruit.
I was paying mentors who had no grid for Jesus. I was trying to be a software person. It was a
living hell. And we'll, let's back up a little bit because, you know, like she said, she had,
we lived in Manhattan. We lived in Beverly Hills. It was an apartment, but it was still Beverly
Hills. And, um, I was in graduate school and she was working in an interior design business. We
worked, lived in the Bay area, worked in the interior design business. And so she had a long
history of, had some,
um had some famous guy that was your customer he was like a in New York he was like a news guy or
something anyway um and what happened was in the early 2000s as everything began to come online
a lot of what was delivered by interior designers began to be available directly
to people who were doing their own homes. Can I can I ask a question of any of the people in the
how many of you have found in your trade or your business or your industry that the model for making
money has shifted recently or how about this how many have had the rug pulled out from under
and then you're like what what just happened what just happened and we was I the only one
we've both been through this in different in very different ways but both been through this
and and so when she said she felt the call had gone on her life to go into online business
that's true and I think part of what I don't want to put words in your mouth part of what he
used was this whole we we actually there's a word for it's disintermediation she was
disintermediated taken out of the mediation between the customer and a lot of the providers
and so she went into this online business and this was 2008 and I was in the financial business
specifically with respect to mortgage-backed securities and if you remember 2008
yeah raise your hand if you remember 2008 it was holy hell right and I what I did was like right
in the epicenter of that and so I was completely gripped in fear I actually lost my job at the
time yeah and she started this business I found another job but I was very concerned about
how we were going to do and money and all that stuff and she steps into this online business
yep so I keep going no let me let me just look I just here here's what I want to know
how many of you have ever felt like you've been in that place where you have the call of God on
your life you've got a skill or a trade and you're frustrated trying to actually figure out
how to take the message that you know you've got from the Lord and then put it into a vehicle that
someone can actually transact with yes and you might even have people close to your life that
you love who aren't supporting you okay we're gonna tell us and that may not be the case for
you and that's awesome that would be awesome that was what was going on that's part of our story so
that's what you're gonna hear from us okay so here's one one of the things that I was struggling
with was I know as someone who loves the Lord that you know people who already love the Lord
we vote with our hearts we vote with our connection we vote with our time
but there are a lot of people who aren't quite there yet and it's actually way safer for them
to vote connection with you with their money okay just stop and think about that
because that's true right it's safe for them for them to vote for connection with you with
their money and that may not sound keen to me but it's actually a bridge so just just
write in the chat because this is one of the key say it's a bridge it's a bridge money is a bridge
it's it's a it's a vote that makes someone on the other side of your message feel safe connecting
with you that's the power of coming up with a signature sound a signature message so all
those people following you on your kingdom channels on your kingdom messenger channels
that they're they're like okay I want to vote with my heart but if I might feel a little vulnerable
and so your creation of a signature course a signature sound that they can kind of step in
you know you put your toes you're just sort of slowly stepping into the ocean so your stewardship
of creating a signature course for your audience actually builds a bridge
for those ones who want to come closer but but are a little afraid okay and I think that's why I had
so much battle from 2008 to 2013 when I finally broke through and we're going to talk in the next
section about like specific breakthroughs like specific decisions that I made that we want to
give to you so that you can transform your sound into a sore a story your sound
into a story, into a course that will sell.
OK. Are we on the same page there?
OK, so let's talk a little bit about.
Fights. Oh, it's funny.
I like it.
So for those of you who came out late, we're doing this.
We're on the road.
This is an away game for us, as I like to say.
We're not at home.
So normally we'd be on two cameras.
And so it's just weird to look so closely right there.
And we did not coordinate.
It was unplanned. It was unplanned.
It happens all the time. All the time.
OK, so I'm under the house creative, trying to obey the Lord.
So under the house means in our old home, it was a split level.
And on the lower level.
If you walked toward the end of the house,
there was basically an unfinished portion.
It was what they don't have basements in California.
So it was our basement.
And if you went into this unfinished portion, it was cement.
It was it was framing.
It was wires and pipes and old furniture.
And in the middle of this place and had put up a desk
where she was trying to work on this business.
Now, the reason that's really relevant is because remember,
we're talking about somebody who was an interior designer.
Space matters. I think I mean, how much space matters.
If you if you care about space, raise your hand.
It doesn't matter to me as much.
It matters a ton to her.
So the fact that she was underneath the house doing that for her was
that was a drag on her energy.
She was trying to figure this out.
She had invested a lot of money, like she said, with mentors and software.
And I remember specifically there was a software she bought called Camtasia.
I still have no idea what that does.
But I wish she was always ranting about temptation.
I remember I went downstairs one day.
And I'll be honest about how you did this.
I'm OK. I will.
I want to get the picture.
You are not too much meaning.
Tell tell the with the
there was an there was a an anger.
I got it. All right.
I'll be quiet. All right.
So I came down with an American Express bill.
And remember, I had lost my job.
I had found another job at this point.
But I had gone from a relatively predictable income to pure commission.
So I was probably a little freaked out about that.
And I got this American Express bill and she had purchased a software
called temptation.
And I don't remember what it was.
It was probably 300 bucks.
And there was all these other expenses which she put on.
And I and I had a highlighter.
I was going through it.
And I'm and I in my mind, I'm like, hey, what is this?
But I think in truth, I was like, what is this?
And and this is right when she's about to melt down
because she can't figure out how to use a stupid thing anyway.
And I'm accusatory.
I'm angry. I'm I think it's complete waste of time.
Total BS.
All I see is money going out the door.
I see it as spending money and not investing money.
Mistake number one.
Actually, that's probably mistake number ten.
But, you know, so it created a ton of tension.
We had tears. We had.
Raised voices.
Things probably got thrown.
I don't remember.
I don't want to exaggerate.
I threw anybody here.
Is it OK if we if we share like a little like we're in a safe group?
I'm trusting you because you are part of Bruce's community.
And I'm trusting you because you have kingdom hearts.
Has anybody ever been through a bad season of life relationally?
OK. Yeah.
So I threw I think I threw well, I threw a set of keys at him.
Do you know what the worst part was?
He caught them.
I think I think God was probably on her side,
but that was like, no, no, no, no, no, no.
Because I probably know.
So I want to I want to invite you into that space
because I almost quit.
So in the the picture that we want to
share with you is the
and probably not just share with you, but provoke in your own mind,
maybe sometimes specifically with respect to trying to do things online,
whether you're building a ministry or whether you're building a business
to make money, how it can feel like your feet are set in cement.
And then when your feet are set in cement, somebody comes along and laughs or.
points or uses or accuses or calls you dumb or whatever the so fast forward that went on for a
few years finally and got a breakthrough i don't want to steal your thunder but my part of the
story is i am now a convert i call myself a convert you know and i've i i've like gone from
one end of the spectrum to the other so i've gone from being a detractor to a partner
and but what's great about that is as we do this and we and in the language of talking about it in
the language of of when we're teaching i think i have a heart sometimes for people who are seeing
things a certain way or having certain questions about will it work or yeah but or there's the
facts we'll talk about facts later we're going to talk about facts or this what about that
so i i want to i want to share this because as a kingdom messenger
we all know the enemy isn't fighting you where you are he's fighting you where he's he knows
that you're going to be and at the time in 2008 to 2013 i didn't really have language for it i
knew that god had called me to a space he'd given me favor i did some work behind the scenes for
lance wall now and his organization i was invited to speak on some pretty big stages i would have
moments of breakthrough moments like this moments and then it would collapse and i finally got to
the point where i got the fear of the lord on what god had put into me to finish and when i got the
fear of the lord for what god put in me to finish was like and you're going to finish this you're
going to put it in a package or a container that can convert and sell and i'm holding up my coffee
cup if you have a coffee cup or a pen or a notebook those are all containers i want you to just pick up
a container and say i will put my wisdom in a container that will sell okay it's it's one
too many it's the loaves and the fishes okay as a matter of fact i remember when that happened
because you wrote it out i did you said i feel like the lord if you'll do x y and z i'll bless
it yep and he did and then i think i think you actually had to ask for an extension i did yeah
i did i i felt like the lord had given me an instruction he said if you'll do this by this
date i had that holy fear on me i still got the newsies the and then i by that date i still hadn't
finished and i literally wrote out almost like a contract you know lord i'm asking for an extension
and my personal breakthrough was you ready to be completely underwhelmed
okay how to decorate like a pro how to create rooms as beautiful that live as beautifully
as they look and how to customize the dog bed in the family room it was an eight-step system
okay i did a webinar the first time i i did the webinar i made just under five thousand dollars
you would have thought i'd like you know bought a house in hawaii the second time i did the webinar
it dropped i made just under fifteen thousand dollars it was like 14 something i thought i'd
made a million dollars and it was like i've got the container but that's that's a key moment sorry
no no that those were those were key modes so how many of you are ready for like a four thousand
dollar breakthrough anybody if you can do four you can do 40 if you can do 40 you can do 400
i mean it's it's throw a wrench you can dodge a ball does anybody know that movie line yes 100
no if you can do four you can do 40 if you can do 40 you can do 400 right because it's all virtual
not saying there are a few more moving pieces yes there are we're not talking about building
a factory no no no so is anybody ready to take their signature sound their signature message
put it in a form put it in a form where you're building a bridge for the people who are voting
with their money not with their hearts quite yet okay and and i want to compliment everybody
because especially especially i think this group which is really probably at the end of the day
in the heart more message driven more impact driven
Because that's a heart that says, why not?
That's a heart that says, why wouldn't I want to help?
Why wouldn't I want to make a difference?
And the reason I phrase it that way
is because if you go back to the story we told when
we were in such tension about, what are we going to do?
And I kept saying, she kept saying, I can do this.
Why not?
Why wouldn't I try?
And I was saying, why bother?
So she was, why not?
And I was, why bother?
If you remember earlier, I said, everything
was a possibility to her.
And I was like, why bother?
And why bother, which is not who you are, is small,
avoids discomfort, avoids confrontation,
and just tries to get by.
Why not?
Steps out.
Why not?
Takes risk.
Why not?
Has faith.
Lives in faith.
And if why not steps out and takes a misstep,
why not believes it's just part of a process.
It's not an end point.
That's good.
That is one thing that you really did help me with,
as even in that season.
There were things, and this is for all the people who have
people, I don't know how to ask this question
and get a response on this, because sometimes life
can feel really vulnerable, especially
if we meet at the point where I was $70,000 in no fruit
and feeling like an absolute idiot.
That was where I was.
And me agreeing.
And him agreeing.
But there were things that Patrick would say to me,
and I'm like, dang it.
I know he's right.
I got to listen.
I have to listen to that.
And it was those moments with the Lord
when I had to level up my identity in Christ.
I had to level up that space where
I chose to believe that God wanted a good outcome for me.
That he hadn't just set me up to make a fool out of me.
Because on the bad days, that's how I felt.
On the bad days, I felt like, you asked me to do this
and you just did it to make a fool of me.
And that wasn't actually the case.
But those were some of the things
that got rubbed off of me that took five years that
should have taken five weeks.
And that's so not God.
He's not going to set you up to make a fool of you.
He's not there to tell you bad things in your ear,
get you to doubt.
No, no, no.
So he's why not?
He is why not.
He's like, what do you got?
Let's do this, right?
What is it?
Graham Cook says, God would rather
have us go up to the line and a little over it,
than not go up to the line at all.
He says, he would rather have us go up
to the line of presumption.
Because I still, for so many years,
was like, well, I don't want to presume upon the Lord.
And Graham Cook's like, he'd rather
have you go right up to the line of presumption
and go a little bit over it and just move the line.
Then you have you three yards behind the line
and never coming close.
Because that gap between where you are
and that line of, I'll call it presumption,
that's just lack of faith.
Woo.
We're getting mic'd up.
I just thought of that.
That's pretty good.
Thank you, Elizabeth.
Yeah.
Wait.
All right.
Why do we share that story when we're
going to talk about framing out your signature course?
Why do we tell that story?
Tell that story because as you are
taking your content and your knowledge
and building a bridge for people
who are going to vote with their money to follow you,
I must say it, there are giants in that land.
And we all know what that means.
However, Joshua and Caleb or the 10, who's it going to be?
And when we enter into the online space, it's your land.
It has your name on it.
You have an area that has been assigned in the online space
by God.
And that is territory that you are supposed to be taking.
And the giants in the land, some of the giants
are speed to market.
Write that down.
One of the giants is speed to market.
Another giant in the land, will it sell?
That's a giant in the land, market feedback.
Another giant in the land, copycats.
Okay, copy cats.
What are giants in the land in the Word of God, there are food.
So, so just just understand that the giants are food. And I say that because Patrick's going to talk in the next section about how we frame facts, and how we actually use those framing of facts to help us as we're putting our vehicle together.
Okay, I was getting nervous when she says Patrick's going to talk about because half the time I don't.
I got that don't worry about this making sense is this is this resonating with anyone just let me know in the chat and thank you. Thank you for putting that in.
It's tomorrow, right.
Yeah.
Tomorrow.
I come up with these things like niche like he's that's how I know remember how to pronounce niche, it's niche like he's so Tamara like George mirror. Yeah, my literal, my mom was literal with the spelling Tamara.
I love it. I love it.
All right, so if this is resonating with you and this is this is emboldening you to say okay it is time to take that signature message that kingdom message, and we're going to put it into a format where more people can vote, not just with their
hearts, but with their dollars with their emails with their time. Okay.
So, I would like to actually take some questions right now do you have any questions, and then that we can answer right now.
Just go ahead and raise your zoom hand.
Ben.
Yes. Okay, thank you. It's really great. I have one question because I'm a little bit confused, what is it you're talking about a bridge right that takes them with the money from to your kind of what is on the other side of the bridge.
In your terms, that would be really interesting to me. Wonderful. I don't have a physical product or I don't have an in person coaching or designing a literally online.
That's all I do. So, wonderful, very interesting to know. Can you see the board right now I love this question.
Can everybody see the board. Okay, so, right now, I'm going to put a bunch of question marks out here. These are all of your followers, your kingdom tribe that you're building on Instagram, Tick Tock YouTube, Facebook, this is, this is where they are right now.
You have news a heart, something that God has given you as your core kingdom message.
Right now, there are people who are watching you.
They're watching, but they actually would like to be able to engage more of you.
They want to have a little bit more insight, and use into your story.
They have questions. How did.
How did Ben, get to where he is now.
In order for you to do that, you basically build a signature course that they can.
I'm going to use my little mouse here, they can come on to this place, and they can very safely use money, or their email to sign up for your list, and then you can bring them back into this space with your system we're going to actually teach you how to frame
I'm going to call this Ben's proprietary PR pro prioritary system.
Right.
That helped you along the way. So this bridge right here.
Have you ever gone across a bridge been where you had to pay a toll.
Yes, absolutely. So this is, it's kind of like the toll booth, if you will, whether it's giving your email or giving $1 amount indicates that they're very serious about spending more time with you and really learning.
And that's what I'm talking about money building a bridge. Some of your followers how many of you are in full time vocational ministry I just want to show of hands for a second.
Are any of you in full time vocational ministry Okay, Lynette is so in full time vocational ministry.
You know, showing up to church on Sunday morning might be the bridge, right, and then if you sign up for the women's Bible study group, that might be the little, I'll call it a little tollbooth it indicates, not only am I interested in worshiping
with everyone on Sunday morning but but I actually want to go deeper and I want to do this Bible study.
What we're looking for with your signature sound your signature system your signature course is a one too many transactable product. Okay, so just everybody pick up a pen or a notebook or something.
It's a it's a one too many transactable product.
The more you have that available, Ben Xavier, who else is on Scott Mona, everyone who's on the more you have that the more influence and impact you're going to have because it's actually an authority builder.
Okay.
It also helps you hone your sound.
Can I add. Now, so I have a few things to add, please, if you think I'm deviating we're trying to make go for it, stop me.
But, you know, you may have heard this, but we've heard it said and repeat a lot that the transformation is in the transaction.
There's something that happens when somebody makes it enough of a commitment that they take something out of their wallet, quote unquote, and they give it to you.
There is something that happens in them that connects them to the goal into the purpose and to you as part of that goal and purpose.
And, you know, the Bible says where your treasure is there your heart is. Now I'm not saying that our financial treasure should be where our heart is versus Jesus.
Obviously it doesn't it's not an idol. However, it is a fact of how we operate in the society.
But when we do take our treasure, and we exchange it for something with somebody.
Our heart is more connected. And I'm sure you can think back in times, things that you got for free, you might never have even picked up or cared about things that you pay for you steward.
I see it in.
We own some rental properties.
And we have great tenants we we actually rent mostly to people who are Bethel Bible students in Reading, California, and they're great tenants, but tenants, even, even of that caliber, don't care about that property the way that I care and I don't even live there
because my treasure is in it. And so my heart is to steward it. So I think that's another element of why it's a bridge.
You over that. Yes, yes, yes.
Does that does that answer your question, Ben.
Sorry, I have an issue with my zoom and my mobile here.
Sorry about that. Yes, very much. Thank you. So it's like a bridge offer that helps people get in the door with a low ticket or so.
Correct, correct. Yeah, thank you. You're welcome. You're welcome.
Lynette you have a question.
I actually wanted to agree with you about that.
Investing versus spending. When you were saying that where your treasure is your heart is there also. So people can choose to spend on anything right they can spend on McDonald's and Starbucks and, you know, but investing and putting their best guess into their own ministry
That's kind of how I see it. And when I made that mind shift. I just need to tell you this because this last six months I've been in this mind shift, because I've been doing ministry forever giving everything away for free.
And when I finally made that in your right at the outreach center that we had we were giving away free haircuts and no one signed up. And as soon as we put a value on it and said $5 donation.
We couldn't, we had to turn people away. It's just that value. Yeah, so just, I just wanted to share that.
Thank you for sharing that is great. That's exactly, exactly what we're talking about, and it holds true across.
all right, in the church, out of church. I want to share one more thing. There's this
whole edification process, just write in the chat, I will be edified, but I give God permission to
edify me. One of the things that this also confronts and uplevels is our own identity
and our own value for the breakthrough that God has stewarded in us.
So each one of you has a breakthrough, whether it's in a trade area like I had in interior design
or whether it's in vocational ministry or somewhere in between. That breakthrough that
you're walking in cost God. And God wants to see, do you value this enough to steward it in such a
way that it can go one to many? Are you willing to build that bridge so that other people who
aren't, maybe aren't quite ready to just, you know, say hallelujah or amen on social media,
but they are willing to say, okay, this feels a little safer. I can pay for that course and I
can learn more. Okay. When I first started following Graham Cook, I was like, who is this guy?
And I loved that I could pay to watch his videos because it gave me a safe place to lean in and to
learn from him. And in the same way, there are people out there right now who are waiting for you
to put together your signature sound in a way that they want to hear it. Okay.
Does that, does that make sense? Yes. Awesome. Awesome. Yep. God paid for your breakthrough.
He did.
I was just going to jump in and comment because we talk a lot about, Lindsay and I talk a lot about
leveraging the digital landscape, leveraging technology and all that. And I think this is
one of those things where we focused very much on the influence side and building your tribe,
building people who are following you. And I think one of the things we felt for 2022 is we wanted to
help resource you guys and, and this group that we're running to also grow your income as well.
And just a couple of weeks later, Anne and Patrick popped up and we're like, Hey, let's do, let's like
help. And it was like, so the Lord is definitely in this. And I feel like there is something here
for you guys who showed up. You're going to walk away with something awesome today. Definitely.
This is, we've gotten tremendous value from Anne and Patrick and the system they're teaching here
is exactly how exactly what has worked for us as well. So we fully believe kind of this idea
and we are still working on our signature course. That's kind of in the format that
Patrick and, but even variations of this that we have tried has been, you know, pretty successful.
A lot of you guys are here because of one of these, these small offers, one of these small
courses or a challenge or something. So definitely does work. And this is something I think that
we're not called to just serve and just give like Lynette saying, that's such a great story.
We're just served to like, give, give, give, give, give. I feel like the Lord is like, when he calls
you to a mission, he's also going to provide the, he's going to give you the provision as well as
the vision. Right. And so, and I feel like, like Anne said at the beginning, yes, a hundred percent.
If you guys had more finances coming in, just imagine how many more people you could reach.
Right. And so this is going to, I think there's some crazy breakthrough for you guys, even today
to walk away with some awesome breakthrough. So just wanted to say awesome. We're excited to have
you guys sharing. Thank you. Thank you, Bruce. We're honored to be here. We, this is, this is
awesome. And we, right before we come and said, we're just going to have fun. We're going to have
fun. And so that's what we're doing. Xavier, I see your hand up. You had to head up for a while.
Yeah. I, I just, I had to say something that, that occurred to me because you guys are being
open and honest and sharing, you know, your, your, your foibles or insufficiencies, your mistakes.
And, you know, for, for most of my life, that's exactly what you're trying to keep hidden in
order to establish authority. But, but as you're talking and as I'm seeing, and as I'm relating to
everything that you're saying, okay. You know, I, I can see what, what immediately comes to mind
is, you know, my strength is made great in your weakness. And that is the exact point.
Okay. That, that, that you were driving home and exactly why we have to share our, our hearts.
And so I just couldn't let that go by without saying thank you, because, because it's, it's
really means quite, quite a lot. And I can relate so totally, you know, usually we go through stuff
and we're like,
Nobody's ever going to relate to this, but, you know, people are going through the same thing and I'm finding the same thing, you know, with with YouTube, because I've been there as well and, you know, in dealing with life in dealing with family in dealing
with, you know, everything that we go through that the Lord brings us through in order to, you know, to grow us in order to have a step into our spiritual identity so I just had to say thanks.
Thank you for sharing honored to. Yeah, it's, it's like, this is this, what's that she's like this is us. Well you know, Mary will get you one second.
Our youngest son dated this girl in college. Sweet girl.
You know, and they ended up breaking up, and she said something, and I have to add. We weren't sure about her. And I think we were wrong because she, she told something to our son, he told us what just changed our life, which is, God can only inhabit
truth, right that in the chat.
And so, yeah, there's no.
There's no, there's no shame in the truth.
You know, and obviously, you know, we don't have to share every aspect of all of our dirty laundry, it'd be a great movie.
Not definitely RC 17 but, but, or NC 17 or whatever.
I'm talking about for everybody, not just us. I'm saying all of us.
All right. But, but yeah but to be transparent. My point is to be transparent and authentic and not be afraid of your weaknesses. Okay, Mary, Mary, let's let's tackle your question.
Yeah, this may seem a little strange but but I have just the my last episode was about discipleship, and about counting the cost.
And Jesus said when a seed falls to the ground, unless it falls to the ground and dies, it, it doesn't bear fruit. It stays along.
And for me, I am a life coach, but I've never charged, apart from occasional. It's something I do for free. I do it for church people etc.
And so for me counting the cost would mean, okay, for me it's uncomfortable to charge money. But if I want to count the cost and say, if I want to gain a harvest, and that's what it's going to take.
I love that Marianne.
That is so great.
I first thank you Marianne for for sharing that I was just going to ask, and I see in the chat. How many of you have have that same kind of.
What, whoa, whoa, right, right, that that thing. It's almost like that going over the roller coaster.
So I want to I'm going to share a quick story and then we're going to take a break and I've got a little assignment for you in like a 10 minute break.
And I want to share a story that helped me get over this.
So I was in the luxury interior design industry luxury, like high end Beverly Hills New York City. We worked with some famous people our core client base was families that had small family foundations, between 10 and $30 million.
And they were typically members of the Association of small family foundations which is now the family office exchange.
And they gave away in grant money between five to $10 million a year. That was my client base.
And here God tells me, I want you to go into the online space.
In, in 2008 online marketing and online selling was flashy yellow arrows and 15 upsell pages and buy now and boohoo and you know, I mean it was the polar opposite of luxury interior design.
I was also at the time, being paid to do Twitter chats and Pinterest chats. I got pay I got flown to New York I was quoted an elder core, so I had a reputation.
And I feel God asking me to step into this online space. And so I think a lot of the battle for me was making peace with that. And I had to actually, when I got the fear of the Lord, I was like, I don't care what happens, I'm going to obey God.
And unless I put a price on this.
I'm not actually going to know who's with me, and who's not.
right? Who wants to actually learn with me and who doesn't? I thought I was going to
be asked to step down from my position. I moderated the interior design community at
the time. I thought I was going to be asked to step down. Not only was I not asked to
step down, I was given a business moderator title. So everything that I was afraid of,
everything that the enemy of my souls was using to tell me no, no, no, no, no was actually
a smoke screen trying to keep me off where God wanted me to go. So if you need to learn
to charge, um, we're going to do that today. And I, I love that comment for another reason
because it highlights, um, one of the things that I think is so important in, in this space
with this type of person, because we're talking about entrepreneurs, whether you're doing
a ministry or business, it's still, or both, it's still entrepreneurial and it's really
up here. You know, it's really, and people want, I have found, because this was my bet.
I have found that people want to focus on the tools, the funnel system, or, you know,
how to run ads or, um, you know, what are, what are some other, you know, the email tactics
and that stuff matters, but it's a little bit in my mind, like the error could be that
if I want to get in shape, I'd spend all this money to build out this amazing gym and I
don't use it. Right. So you can spend a ton of money getting all these tools, but if you're
not willing to use it and stay with it, it's, it's all, it's useless. And, and the tools
at the end of the day, aren't what people are buying from you.
I know one more story, one more story. How many of you know the story of the boy who
brought his lunch to Jesus and it was multiplied. How many other people do you suppose were
in that audience of 5,000 that had lunches? Oh yeah. That didn't bring their lunch to
Jesus. We don't know, but I'll bet you there were, I'll bet you there were a lot of people
who were like, I got mine, man. I prepared, they didn't prepare 5,000 people. You think
only one person brought a lunch? Jesus put the call out. Jesus put a price on it. The
only person who got the benefit of the multiplication was the one who paid. Are we getting it? Are
we getting the aha on this? That's fire sauce. That'll preach like that will preach. That's
some good stuff like that. The only person who got the benefit of the multiplication
was the one who gave his lunch. He picked up his lunch and he said, I'm willing to pay with my
lunch. And what does Jesus do? Come on. I'm getting like the goozies. I'm like, this is
preaching better than you're showing. Okay. So I want you to think of that. We're going to take
a break, but I want you to think of that. You're going to put the call out for who's got, who's
willing to bring their lunch to get this transformation. Right. And you're making an
opportunity for people to actually multiply in your hands because they've got access to you on
a different level. Right. So you want to, let's, let's take, um, let's come back at two 10. Let's
take about a 14, 15 minute break. And I want you to think about, um, your like, what is,
what is it that you bring to the table? If you had to come up with your signature system,
I want you to think of three or four different core steps that someone would take. If you brought
them into, let's say you had a two day event, you were going to have a two day masterclass event.
What would be three or four core things that you would want to share with them that, you know,
would transform them? We good. Yeah. All right. We'll see you too. All right. We're going to see
you at 10 after the hour, wherever you are in the world. Yeah. All right. Awesome.
you
r
you
Maybe one or two more, Ben.
Go, Ben.
Um, so for me, the concept of a signature course is a little bit new.
I was always picturing as a bridge course or it's some entry level,
low ticket, maybe freebie or so.
So that's, that's quite new to me and I'm excited to learn, you know, what
the concept behind and the strategy.
Um, yeah.
Thank you for having us here.
Probably appreciate it.
You're welcome.
Oh, thank you.
We're having, we're having a ball.
Thank you, Ben.
I really appreciate that.
That, um, we have this saying where we say I am the content.
So if you're, if you're up for it, say that I am the content.
Yeah.
You'll hear that a lot from us.
That's one of our core concepts.
I am the content.
Is you are this Holy spirit filled vessel and the Holy spirit loves
to express himself through you.
Yeah.
And we're all different.
So I literally, you are a walking vessel of content wherever you go.
And, and, and as evidence of that, I would give, you know, if you go back
to, you know, we shared a testimony and we were transparent and I think
that resonated just because it was real.
And that's just from how we lived our, we're just talking about our life, you
know, that's us being the content and there's more to it than that, but, you
know, there's tons of content in your life and you forgotten way more than you
remember, I'm going to go into a whole nother training.
We have this thing called the truth tank where we go back and, you know, you
need to go back through your life and remember the things you've done.
And that's a whole nother thing, but yeah, you are the content.
Anybody else would like to take at least one more, one more aha moment
on a aha breakthrough for you.
Um, and if nobody has one, I have one, but I want to see if anybody
else has an aha moment, um, Something that, that clicked for you.
That's either really good or really bad.
It's fine.
So here's, here's, I want to highlight an aha moment that happened.
It was Lynette who said, who, who, who made the connection of, or, or talked
about spending versus investing.
And that was an aha that was slow in coming from me and painfully.
So unfortunately that money that is spent the money that not spent money
that goes out the door in the pursuit of building this ministry or
business or both is an investment.
And, you know, once I understood that, I felt emotionally different
about the money that we were spending.
It didn't feel, I didn't have the question of, of, um, is this foolish or
imprudent, right?
Cause you, you don't, it's not, you don't really think it's foolish or
imprudent if you go invest in stocks or a business or a business.
I mean, some people might call you that, but it's an investment, totally
different than buying a pair of sneakers or, you know, something or, or upgrading
the first class on a flight or whatever.
Right.
That's spending.
So great.
Aha.
And I think we will get in, we're going to get into in this session.
The, the decision-making process and the authority that you, you come from.
Yeah.
Okay.
So who's ready to learn how to make your system, your signature
system for your signature course.
All right.
Awesome.
So what I'm going to do is I'm going to go to the board.
And the first thing that we're going to do is we're going to tackle the first
part of what we train on for the majority of our programs, and that
is something called mine deciding.
Everybody say mine deciding.
And just to be clear, that's M I N E not M I N D literally mining
your decision-making process.
I'm doing some stuff on that.
Okay.
Mine deciding that is our trademark process of mining.
How you make decisions.
Everybody say right now, I'm going to mine how I make decisions.
Okay.
I'm going to mine mine, how I make decisions.
Now, when we're mining for something like, let's say we're mining for gold,
how much dirt is there versus gold?
Right, it's probably a little more dirt than there is gold.
So we're gonna make a commitment right now.
I'm asking for a commitment to not focus on the dirt.
Okay, we're not gonna focus on the dirt.
If we find a bunch of dirt, we're not gonna focus on it.
Cause we go where we look.
How many motorcycle riders do we have?
We took our, we took motorcycle driving lessons.
Yeah.
How many skiers?
It's motorcycle riding lessons.
Sorry, I'm a real pro.
Skiers, right?
Drivers, pilots, you go where you look.
Yeah.
So the first thing that we're gonna cover
is the difference between two types of people
that are building a signature system, right?
Just, I wanna, it's important that we have understanding
before we do this.
So we're gonna talk about one person over here
who is trying to build their signature system.
And they have one type of mindset.
Over here, we have another person
who is building their signature system.
And they have a totally different type of mindset.
Now I'm gonna use a couple of terms here
and go ahead and screenshot this in different sections
if you want.
We're here, we're gonna train you on this, okay?
The first one is called an, now there's no derision here.
I want somebody write in the chat.
There's no derision here, okay?
No derision.
I have been an employee.
I am an employee.
I actually work.
How many of you know who Pedro Odeo is?
Okay, so I'm actually one of his coaches for Crush It You.
I coach on Friday mornings for an hour a week.
Don't tell him this, I would do it for free
because I love him, okay?
And she loves coaching.
I love coaching.
And in our business model now,
we don't have a ton of time to do a ton of coaching.
And so I'm like, I carve out this hour,
even though it probably doesn't make
the most financial sense,
but I carve it out because I love doing it.
So I am actually an employee,
a contract employee for one hour a week.
There's an employee mindset versus a CEO mindset.
Today, we're gonna create your system,
your signature course system as a CEO, not an employee, okay?
All right.
You just glossed over that.
Okay, I'm gonna go-
As a CEO.
Oh, yeah, go ahead.
Talk about it.
And not an employee.
No, I want you to talk about it
because I like how you talk about it,
but I just wanna make sure that we highlight,
we're saying you're CEOs.
There's a CEO and there's a mindset
and there's an employee mindset.
And like she said, I've been an employee
most of the vast majority of my career.
There's nothing wrong with being an employee.
But there's a time that you need to recognize
when you're an employee
and the things that make you a good employee
can limit you.
There are habits that you pick up
that can limit you when you are a CEO.
And that's what you are.
I don't care if you're the only person in the room,
only person in your business, you're still a CEO
and you can't think like an employee.
I'm waiting for you.
I'm just typing on the screen.
Because I don't wanna get ahead
because I like how you do this.
And so I don't wanna start riffing on this
and get ahead of you.
All right.
Again, I wanna make sure I'm gonna stop the screen share.
I wanna eyeball this.
I wanna make sure everybody knows
there's no derision in this, okay?
Do we have agreement on that?
Do I have a head nod?
Yeah. Okay.
So what we're doing right now
is we're stepping into a really powerful position
as the CEO of your Kingdom Messenger channel,
your Kingdom Messenger brand.
The people, the territory that you are called
to go into as Joshua and Caleb, okay?
We're stepping into that CEO mindset.
We're gonna step into Moses's mindset,
Joshua's mindset and Caleb's mindset, okay?
And for most of our life,
we are not even aware of the mindset
that we come into big decisions with,
especially that can feel very risky financially, personally.
Personally, you remember my story about being afraid I was going to my personal reputation was on the line if I stepped into the online space and I started to charge and do sales webinars, I was afraid I was going to be fired and banned from my luxury
interior design industry because people are going to be like you.
Hey, anybody like anybody afraid like Lynette you're in vocational ministry Marion you're you're you're giving all of this wisdom away for free. Right.
Going over that means we're going to have to step into a new mindset.
So let's go back to the board.
When you are coming into the space of creating your system.
We actually have to shift our thinking from an employee mindset where everything is external to us. All of the answers are external to us.
Okay.
Let me give you an example.
As an employee, and I'll just, I'll just use, you know I coach like I said one hour a week on Fridays, there is a right way and a wrong way to do that coaching.
There is a system that people sign into, we have a system for the zoom links we have a system for that whole process. The answers that I need are external to me.
If I do something quote the wrong way. It's very costly and very risky.
We understanding that I could get fired. I could have people complain, I could, it's very costly and very risky to me.
It's almost as if how many of you are familiar with the orphan mindset.
Right. So, it's almost as if I come at it like this I'm like kind of like, oh, like, that's not like my first stances. Don't get me in trouble.
Don't don't like I don't want to do anything wrong. I'm about to get chastised like God's about to take me out and what's the ultimate thing, oh I'll get fired, I'll lose my opportunity.
Right. Right. And then I go, then, then I'm have this bad report attached to me. Okay. Versus a CEO mindset, which is, I am the may change the text color here, I am the content.
Has anybody ever wondered why billionaires and hundred millionaires have often gone like made tons of money and then they've had a season where they went broke, but then they make it back again.
It's because they're caught their, their idea of who they are their identity is not that the answers are external, they're like well I carry it with me, you take away all my stuff I can, I can go make it back right now.
You take away my credit cards you take away my identity you take away everything but it's still in me it's still inside. Everyone say I carry it with me, I carry it with me.
And see, here's the thing, you do. You may not believe that.
You may not have experienced that.
But you are a child of God.
And he doesn't make mistakes.
And if you don't carry now he can deposit.
So, a CEO is always testing. What's out there.
Let's put your finger up to the wind. How many of you are sailors. Do we have any sailors in the I'm gonna stop the show for a second. Do we have any sailors in the group, right, you got to test the winds right, you want to go far you're gonna.
All right, we're testing the winds. Right.
How many of you are skiers you have any skiers in the group, I'm looking on the on the screen. Okay, awesome. So we are kids did ski team.
And when you skied when you ski race on an icy day versus a warm day you actually like the wax on your skis has to be different the way you set your edges has to be different.
Okay, so you're always testing, you're looking you're observing the answers are it's like you are the content, but as CEO, a really good competitor is saying, which way are the winds blowing, I'm going to go with the current.
Okay, I'm going to get in the slipstream, how many of your pilots.
Right.
How many of you know it takes less time and less gas to fly with the jet stream that against it.
All right.
Okay, well the same is true with your signature system that you are going to put together to sell out in the online space.
So one of the first things that we must address is what's the mindset that we are coming with how are we mining, how we're making decisions.
Okay.
And let's go back to the screen for a second.
Let me know in the chat one or two.
One, this is making sense.
Two, I need to spend a little more time unpacking just the broad differences.
One, this is, okay, awesome, awesome, awesome, awesome.
Okay.
Great. So.
If there's a two out there, don't be afraid to put it.
Yeah, don't be afraid to put it.
Yeah. Anybody ever been afraid to put your presence out online, maybe get a bank account
where you can get paid, right?
Yeah. Okay.
That would be the employee mindset because the answers and the answers feel very external.
There's a right way to do it and a wrong way to do it, okay, versus when we switch
over to a CEO mindset as a kingdom messenger, we are the content.
The answers are fluid because we're testing the wind.
We're testing the waters.
So, if I put out a product and it falls flat on its face, do I quit, fire myself,
say I knew I was an idiot, I should never have tried this, and I'm just going to go work
in children's ministry and go on with it for the rest of my life.
It must mean I'm not supposed to do this.
Yeah. Right?
No. And so, a couple key mindset shifts we've talked about,
we've mentioned it a couple times already, spending versus investing.
And now, we're talking about CEO versus employee.
Okay. I just want to make sure I'm, oh, here's the other thing.
Write this in the chat, tattoo it on your coffee cup, whatever you need to do, okay?
I am not my client's savior.
My system is the thing that works for my clients.
Okay?
Yeah, you don't want to be in the position of being,
there's only one person I know who's good at that.
Yeah, that would be Jesus, okay?
So, one of the things that's stepping into, minding how you make decisions.
Put in the chat right now as we're talking, some of the decisions that you think you're going
to have to make if you put together a signature course and a signature system.
Okay? What are some of the decisions you think you might have to make?
And we're going to mind how we make those decisions, and we're going to make those decisions
as a CEO, with a CEO mindset, where a wrong answer is no big deal.
Okay? Somebody write in the chat, a wrong answer is N, B, D.
Yeah, no big deal.
A failed offer is N, B, D.
Okay?
Why? Because it just doesn't matter.
Because I'm testing the winds.
I'm testing to see what's moving right now, because I'm a CEO.
I'm a pilot.
Yeah.
It gets you away from, CEOs aren't desperate, right?
It gets you away from this mindset that I have to get it right.
And I know that that can creep in, because we feel
like maybe we don't have the resources that we want, right?
And we'll talk more about that in the next session, about how to look at that.
But it gets you away from this mindset of, I don't have margins.
You have margins.
You have margins, because you're a child of God.
And the world may look at your circumstances and say, you know, you're in a bind.
And maybe that's true from the way the world looks at.
But we are kingdom children, and we operate from a place of authority.
And we have margins.
And so we're not freaked out or desperate about getting it right the first time,
or the second time, or the third time, because we know it's a process.
Okay.
Now, I think it's Graham Cook who says this.
It might be somebody else as well.
It's kind of like, if you come up against something and it doesn't work, and it's like,
oh, we just found another way how not to do that.
Okay. One more question, and then we're going to build,
we're going to help you build your systems.
How many of you play baseball, or understand about baseball or softball averages?
Thank you, Lynette Ben Franklin.
Anybody? I'm going to see, I want to see the faces.
Any softball players?
Anybody know about averages for softball or baseball?
What's a good average?
A batting average.
So in.
professional baseball. What do these guys get paid? Millions and millions and millions of dollars
a year. They're considered the best of the best. And if they have 10 at-bats and they get a hit
two or three times out of 10, they're considered the best in the world.
I'd say three times.
Three times out of 10. So I want you to think of your 10 at-bats as 10 offers that you might try
to make, 10 products or services that you might try to sell. And if you get three of those that
are base hits, 1,000, 10,000, 100,000, a million, that's a winning average.
Even if it's two times out of 10, they're still on the roster.
Yeah, you're still on the roster. And that's a really important thing to understand
because a lot of times we'll get really attached to what we want to make and we have to step back
and say, nope, I'm a CEO. I'm not an employee. I'm the CEO kingdom messenger. Just write that
in the chat. Say it out loud. I'm a CEO kingdom messenger. I am the CEO of the message. God has
given it to me to share it. And so I'm going to think like a CEO.
One of this is making sense too, if you need more, if there's more understanding needed.
One, one, one. Okay, good, good. One, one, one. All right. Let's start building some systems
as CEOs. All right. Next. Thank you, Patrick. I really appreciate it.
So you're not hanging. All right.
All right. Right now, your client, your future purchaser of your signature system,
your signature course is in a heap of trouble. This is a stove and we call this the stovetop of life.
Okay. This is my mouse. I know I need to get one of those tablets where I can draw with a,
I know Bruce is like, oh, and we're going to, we're going to take up an offering.
You should see her try to draw a swan.
Oh yeah. If you're, if you end up in any of our programs, you're going to see the swan analogy.
It's my favorite. Okay. Right now, this is your client. They are in your future,
your future client. They're probably following you right now on TikTok or YouTube shorts,
and they are in a heap of hot water. Okay. Right now. They also have power and they have something
in their hands that sits. Now, nobody have a heart attack. They've got $5,000 burning a hole
in their wallet. Okay. Right now they have a problem. They are in pain, but they are powerful
people. They are not orphans and they are ready to pay you. They are looking for you say,
they're looking for me. They're looking for me, right? Do you have any cash in your wallet?
I should have cash. I don't know where my wallet is. Mine's over there.
Um, can you grab my wallet? I think I have some cash right now. I want, I want you to imagine
this person. Cause this is how we're going to, we need this person right now before we build
your system. Okay. Does everybody have this person? Give me some cash. All right here. I got
some cash. Okay. Right now your person is in the stove top of their life. They're in hot water.
They have a problem. So they have a problem. Okay. And we're going to use an example and we're
going to create your system. They're in pain, but they are powerful. They're not broke. Okay.
Right now they are not broke. Okay. We can save the world after we have some resources. Okay.
We can send Heidi Baker a hundred thousand dollars. After we make the first 200 Heidi
had a boat, had like a few boats that sank and, you know, they took up an offering to go buy a
boat. But the point is people had money to put in the offering. We had money to put in the offering.
Are we doing okay here?
One, if we're doing okay.
Two, if you wanna yell at me.
It's okay.
One, if we're doing okay.
All right, let's go back.
Why is this important?
Because CEOs, when they're building products and services
for the online space, test with powerful people.
They test with powerful avatars that will scale, right?
Does everybody know what an avatar is?
Put in the chat.
One, yes, I know what an avatar is.
Two, no.
One, one, one.
Okay, Ben, one, one, one.
An avatar.
Two, Tamara, an avatar is your ideal client.
An avatar is your ideal client, okay?
So a lot of times what happens,
your who, thank you, Bruce.
Your who, especially when I'm training up,
and I saw this a lot,
like I worked behind the scenes in vocational ministries
to help them create their entire information product suite.
Okay?
A lot of times when we were dealing
with vocational ministries,
we would have people who found, had a problem.
We would identify their pain.
We knew they were ready, but they weren't powerful people.
They didn't have any resource or cash to spend.
And so that's why I spent some time on this.
Okay?
It can be hard at first to imagine a powerful person.
So we're gonna tell you a story
of a NFL defensive position coach
with cracked heels to illustrate this point.
Okay?
Right now, for your system, your client is here.
Okay?
They're right here.
They're in, they have a problem.
They're in pain, but they are powerfully ready to pay you.
Okay?
We are going to develop your one, two, three,
one, two, three, four steps if you're fussy,
three steps if you're not, system.
That was meant to be funny.
So that your person on the other side of your system
is transformed and they are heart happy.
Okay?
Now, let's go back to this one.
We have a fake company that we use
to help people test their products and offers and services.
We have them practice, especially if they're new to it.
We call it Heel Helps, H-E-E-L Helps.
Somebody will probably, I've used it for so long,
somebody probably trademarked and invented it,
but it's my fake company.
Heel Helps.
Heel Helps helps NFL defensive position coaches
who've had cracked heel problems their whole life
and they're in pain.
So their problem, somebody write in the chat,
their problem is they have cracked heels.
The pain of their problem,
the pain of their cracked heels is
they're about to lose their promotion.
They're yelling at the players
that they're supposed to be coaching.
They're cranky with their wife.
They have, their contract is up for negotiation.
They're about to make maybe another,
what did we say?
$14 1,500,000 or $17 1,500,000.
They're about to have a big contract,
but they might lose it because they're so cranky
because they're in such pain from their cracked heels.
They would do anything.
They would pay anything to get their heels out of pain.
They have tried the team doctor.
They have tried their former coach at USC.
They have tried all their friends.
They've tried the vitamins.
They've tried the creams and it doesn't work.
And we come along with a three-step system
that works,
works for them
and has a very simple how to step by step.
Then if you're fussy and you want a bonus for your system,
you can do a follow-up, okay?
I'm gonna explain this for a minute,
but before I do, I wanna make sure,
give me one in the chat if it makes sense
what I'm talking about.
a powerful person ready to pay, they're in major pain.
Okay.
Why are we going to him first
instead of Heidi Baker's Orphans with Cracked Heels?
Why are we going to him first
before Heidi's Orphans with Cracked Heels?
Does anybody know?
Why are we going to the defense?
Yeah.
Why are we going to the powerful?
I suppose the orphans that have cracked heels.
Correct. Gotcha.
Because in order to succeed in the online space,
you must have a, and you're gonna write this down.
If you take nothing else away from this training today,
if you choose to like, you're like,
okay, Anne, I'm just, this is what I,
I'm gonna take this away.
You need a scalable avatar that cares.
You need a scalable avatar that cares about what you offer.
Okay.
That's the truth talk moment from Coach Anne.
Okay.
A CEO tests to see what sells.
To see what sells.
Lies can hide in low ticket offers for a long time.
Very important point.
If anybody's not clear on what that means,
please put it in the chat.
Okay.
We are going to create a system and test your offers
with a powerful person who is ready to spend $5,000
for your system today.
Yeah. Elaborate on that.
There's some concepts in there I think we haven't covered.
Okay.
Why is this so important?
Let's go back to the CEO.
How much, and I love Heidi Baker, Todd White.
I love, I mean, we love Bethel.
We have a, we have a single family rental business
that literally we built to serve the Bethel School
of Supernatural Ministry.
But in order to do that,
we have to have some of this to put in the ground.
Okay.
But how does-
Okay.
Yeah.
Mind deciding.
Reminding how you make decisions
as you're creating your system.
The CEO realizes that he's the content.
He's testing the waters, testing the offers.
He's testing to see, she's testing to see what is working.
So the first thing we do
when we're thinking about our system,
Marion, you have a way that you work
with your life coaching clients, right?
Xavier, you have a way that you work
with your clients.
Lynette, you have a way that you do vocational ministry,
right?
Tamara, you have a way that you minister with people.
Who else is on?
Marion, like you have a way-
Heidi, Mona, Shauna.
You have a way that you do things.
And what we need to do is to take your way
that you're doing things and structure it
and craft it in a way that you're doing things
in a way that it works for this person first.
Okay.
Are you-
Yes, please.
Restate, you said what hides in low ticket offers?
Okay.
Lies. Lies.
Okay.
So what, the way I would articulate this
is that what she's saying is a low ticket offer doesn't,
it's not a huge commitment for people.
So they may not actually really care about the thing,
but they'll take a flyer and spend 47 bucks just to see.
And so you can go along and you can be selling.
And by the way, if you work with us,
we're a big fan of low ticket offers.
We are. Huge.
Absolutely.
However, it's always like things in context, right?
And you can be in a situation
where you're selling these low ticket offers,
but in reality, people don't really care enough
about the thing to pay you $5,000, right?
And part of what we try to get to is a price point
that actually makes a difference
for the person who has to pay and for you.
So why do we do this?
Because the faster we can test
and find out if it's legitimate,
the faster we can scale to serve all those people
in the low ticket marketplace.
You see my hands going like this?
The faster you can test with someone who actually might care about what you carry, the faster
we can scale to a low ticket and bless thousands upon thousands upon thousands of people.
There is a place for a low ticket offer, but what she's saying, stop for a moment, is the
thing is the actual product, we call it an offer, that you're making, right?
And if people see it and want to buy it, then all of the other toys that people want to
talk about, you know, a funnel and an email system, all that stuff, that all comes around
that.
But the first thing should be, what am I actually doing and will people pay me for it?
Correct.
What happens a lot in the online space is people get all backwards, they see a really
cool presentation on, like I said, you know, Russell Brunson do something on ClickFunnels
and it'll make it look really easy and you're like, that's awesome.
And I love him.
He's great.
He's awesome.
I love it.
But if you don't have a great idea that you know is going to work, and you just go buy
ClickFunnels, now you're paying however much a month for something and you don't even know
if you need it.
So what we're, and that's the cart before the horse.
So we're trying to keep the horse before the cart.
Does that make sense?
One for yes, two more explanations, because I, if I can only impart something today that
changes your power grid, we also have this thing that we call the power grid that changes
your power grid as a kingdom messenger.
I want to give this to you.
Marianne, I didn't see in the chat, just give me a thumbs up.
She said have to.
What?
Have to.
I got you.
Okay.
Here's, here's what we're looking for.
You have Lynette, Ben, Monica, Mona, Patty, Shauna, Tamara, TJ's phone, Denise, Rebecca,
Marianne, Patty, everybody.
You have something that the world needs, right?
You know that because you're a kingdom messenger.
The question is, do you have your, what the world needs in a system that we can scale,
right?
Pick up your pens, your coffee cups, your, your notebooks that we can scale one to many.
Okay.
Why do we create our system with a $5,000 buyer in mind?
Why?
Because the lie of the value of the offer can hide in a low ticket out.
Okay.
So what we want to do is we want to know the truth fast.
Okay.
Everybody say, I want, if you're ready, are you ready?
And I hope I'm invited back.
You know, you said, you said the truth.
The truth.
We just want market feedback.
We want market feedback.
So the market feedback is, well, we'll just, you know, tweak it.
We either start over or we'll tweak it, you know, but that's, that's where you want to
start.
So we want to know because God inhabits truth and God wants to reach people through you
more than you want to reach them.
Do you believe that the God wants to reach people through your unique sound Lynette through
your unique sound, Monica, through Ben's unique sound, through Marion's unique sound,
through Patty's unique sound, through Shauna's unique sound and Mona's uniqueness.
God wants to reach people through your uniqueness more than you do.
And he's way excited about it.
And so what we do is we mind how we make decisions as a CEO and we create so that we can serve
a powerful client from the get-go.
Okay.
So just like you're worthy of creating to serve a powerful client from the get-go and
that's how we create our system.
It's that's how we hub as the content.
Okay.
Now, once you have proof of concept, you're sailing with the wind, right?
You are flying with the jet stream.
Then if we know you have a system that will resonate with a powerful client, we can scale
it all day, every day down to zero, and we can scale it up, up to 75, a hundred, a hundred
and $50,000.
Right.
Does that stretch anybody's imagination?
Can you imagine somebody paying you $75,000 for what you carry?
That's a nice tithing check.
Right.
Yeah.
And it may be hard to get your head around.
Now, that's completely understandable, but if you never think about it, if you never imagine that possibility, it won't come to pass because no one's going to come up and tap you on the shoulder out of the blue.
Well, that's not true.
God can make anything, God can make anything happen, but I'm a light.
Come on.
I love it.
Let's get that tap.
Yeah, sure.
We give you permission to do that.
Tap.
Yeah, yeah.
Sure.
As I say that God really watch, hold my beer.
All right.
Let's create your systems.
Okay.
Prepare to be underwhelmed.
Okay.
Everybody's right.
Somebody write that in the chat.
I will prepare to be underwhelmed in the creation of my system.
It's actually good news, but yeah.
Okay.
Um, in the design industry, I used to say this all the time and I, I still do people pay for the edit.
Okay.
People pay for the edit.
If anyone's not sure what that means, raise your hand or put it too.
Yeah.
Put a two in the chat, put a two in the chat.
If you don't understand.
Okay.
Two.
Awesome.
Thank you, Patrick.
Bruce's daughter.
He's got some backup.
He crawled in here and found me, so we're just hanging out.
No fair.
We can't compete.
Oh, baby girl.
I love it.
This is awesome.
All right.
People pay for the edit.
Um, how many of you have ever ridden on an airplane?
Has everybody ridden on an airplane and an airplane before?
Okay.
Um, you paid for a ticket to ride on that airplane, right?
You could probably have walked to the location given enough time.
Correct.
Like, let's say we flew yesterday from California to Florida.
We could have walked would have taken a while, but we paid for the edit.
We bought a ticket to get there faster.
Does that, does that make sense?
There are people right now, Xavier, Ben, Denise, they want to
pay you to get there faster.
They want to pay you to get to your destination faster than you had to get there.
Can I take a stab at it?
Take a stab at it.
Another example might be, um, you know, when I used to work at my old company,
we had great tech support.
So if I've ever had a problem, I would get on the phone with the
tech person and they would fix it.
And half the time they'd want to explain to me what was going on and all the steps.
And I was like, I don't care.
I just want to go right to what's the button.
I got to push that's paying for the edit, cut out all the extra.
They're not, they're not looking for more information.
They're looking for the least amount of information that will
get them to what they want.
Okay.
So your signature course, your signature series, people, especially powerful
people with $5,000 burning a hole in their pocket to get rid of their
pain, want to pay you for the edit.
Okay.
So I'm going to give you some hallmarks of each step of your system.
And then we're going to spend some time working on what your system could be.
Okay.
We good.
All right.
Let's go to this.
This is where most people complicated.
Thank you.
I'm glad you're enjoying this.
So right now, here is your, for us, for heel helps our son is a coach, a football coach.
So, um, we like sports analogies.
We work with a lot of football people.
Um, so his problem right now is he's got cracked heels.
He's in pain and the resulting pain is he's losing his temper.
His contract is up for negotiation.
He's a great guy, but he's got in so much pain with his cracked heels that.
He, he might not get his renegotiation the way he knows.
And he's fighting with his wife and it's, and the players are a little
cranky with him, it's just a problem.
Okay.
Now we're going to put on our CEO mindset.
Okay.
The first part of our system, no matter what, is to make sure that we're
paying our employees the right amount of money, the right amount of time.
And we're going to make sure that we're paying them the right amount of time.
what our system is to move our powerful NFL defensive position coach from here to totally
And we're going to make sure that we're paying them the right amount of time.
happy is it must address will this work? Will your system work for your client where they are
today in the stove top of life because right now your ideal client your who who's watching all of
your kingdom messenger channels some of them have five thousand dollars burning a hole in their
wallets right now but their first question is will this thing work? Will this thing work?
So I want you to think about what answers that question as you okay what answers that question
as you let me give you an example from Heel Helps our fake company I'm going to stop the share so I
can see faces the first part of our system always tackles kind of the how-to the overview the
roadmap the step-by-step okay it's the actual ingredients you need to make the cake you're
going to go to the store you're going to do this it's the how-to components okay and you're just
simply going to show them in that first step of your system that it works okay you're not gonna
do it with them in that step you're just going to show proof of concept okay
why is that so important in your signature course in your signature series
because if he doesn't think it's going to work he's not even going to sign up correct
it's he's like I have tried everything I've been to team doctors I like we're in this we do a lot
in the sports industry so we're this is a familiar example for us and we love football and you know
football and you know we're a football family and all that kind of stuff so
but you have an industry where in life coaching where did Marion go Marion's life coaching
she probably has testimonies of how she actually sat down with someone maybe she did a consult
maybe she did something so the first step would be making sure that it proves that your system works
okay are we getting one if this if this if we're understanding this
two if if you need more um breakdown on this okay awesome
remember people pay for the edit they want to fly to Florida from California they don't want to walk
okay the second part of your system
is always going to transform what we call the internal objections so everything in your
signature course in your signature system is always going to deal with the universal question
will this thing work for me like that I've tried this before and I have failed I have
been to every team doctor I have tried everything I've done the nutrition I've done the creams
I've done the autoimmune testing I've done the you know ketones I'm drinking more green
juice than I know what to do with I've tried everything because right now your customer
in order to get to this happy place from let's just say from California to Florida
right from the stovetop of life right here they're in the stovetop of life
and they want what you carry they looked at you and they said I want
what Ben has I want what you have
they want the result Xavier they want the results Denise they want the result Ben they want what you
have but in order to get there you and I behave from belief and so does your client okay
So if your client doesn't believe that it will work and they don't believe that it will work for them and they can't figure out how to do it, they'll never get here.
Okay.
How many of you have ever bought a course that either didn't work, or you just quit on anybody.
Yeah. Okay.
It's because whoever created that didn't embed transformation.
Your system is about transformation.
You're a kingdom messenger.
So, I know there are lots of how to lists and all that kind of stuff. But if we can't transform the belief of your person, when they come into your signature system to get a specific result, if we can't transform their belief, they'll never do it.
Yeah, thank you.
So, I know I jokingly say it but it really is true, the most powerful transformative signature courses that you will ever create are fiercely edited to address, will this thing work.
Will it work for me. And how can I do this.
So, when you're putting content and trying to divide up your system. You're basically creating a framework to move people, step by step by step from one belief to another belief.
Okay.
Right.
Remember that CEO versus employee mindset right nothing wrong right I'm, I'm an employee, I shared that with you. I'm, I'm an employee technically one hour a week of Pedro Adeo, I coach Fridays at 1030 for him.
But how I approach that job if you will, one hour a week is very different than when I'm creating a consulting practice. I mean, consult for corporations starts at $30,000 a month.
Okay. Starts very different mindset.
Right.
So, I want to I want to know in the chat. If this simple structure for your signature course is making sense, one if yes, two, if no.
Awesome.
All right, great. Okay.
Okay, awesome, awesome. So I'd like to take, let's do five minutes of questions and then we'll take a 10 minute break.
So raise your zoom hand I want to take some questions on this.
If you get this you'll be ahead of 99% of the course creators out there. Okay.
Ben, what's your question.
So, when you talk about the signature course, you're not talking about the bridge course right or that bridge that we talked in the beginning, just to clarify.
Your bridge course is part of your signature course it's part of your signature sound. So, you're going to, you're going to create a signature system.
And inside that signature system is going to be your bridge or your free course your low ticket course, your high ticket course, everything is always going to have back and address those three things.
Will this thing work for your ideal client where they are today.
Okay, powerful ideal client where they are today.
And then there is, it's kind of like the skeletal frame.
And what happens a lot of times is that people don't use this skeletal frame for their signature. Right.
Every single person on here we all have the same skeletal structure, correct.
And it enables us to stand upright. It enables us to walk it enables us to move.
And it provides the framework and your signature system must be built on a framework that works. Okay.
And so we're working with how humans are wired.
And if we don't establish this framework. First, whether we're building a bridge product capturing an email or building out $150,000 consulting three night four day program called the luxury business intensive which is what we have.
We, we, we don't it all kind of falls apart.
Okay, it's not predictable, it's not safe for our clients.
Thank you.
Helps a lot.
It's gold.
Thank you.
Denise.
Hi.
So, okay, so if you are, if your program is new, right?
And you said the first step is, you know, answering the question, will it work and giving
them proof that it works.
So, I mean, if you're new to it, you really don't have the testimonials yet.
So what would you use as proof that it works?
Love this question.
Good question.
Love this question.
Okay, you guys are going a little deeper.
This is awesome.
There are, there are, write this down.
There are three ways to have a signature.
I'm going to call it your signature sound.
Okay, that we are going to put into your signature series, courses, webinars, challenges, messages,
all of this.
Oh, thanks.
I want to spill my coffee.
One is as the host.
Okay.
Oprah is a host, right?
He's a host.
She's a host.
Two.
Producer.
Steven Spielberg, S-T-E-E-P.
I'm not the best at spelling, so cut me some slack.
Steven Spielberg, S-P-I-E-L-B-E-R-G, I don't know, is a producer.
Expert.
Bruce.
All right.
When you are starting out and you need, will this work proof?
One of the best ways to go is either offer your expertise for free for what we call a
pilot group, a pilot program.
And we usually like you to have four or five people in your pilot program.
Okay?
Or it's to host someone who is also in your niche.
Okay?
I personally like the pilot program.
And for people in our programs, in our, like, we have something called the finisher kit,
which is, like, we actually move you through the entire process.
But the first thing we do, Denise, is we actually have them test a $5,000 offer with five people
using an application.
It's no complicated website.
It's nothing.
And for people who are new, it can feel very scary.
And in fact, I don't know if Angel is on or watching, but Angel is in our program and
she literally, she's like, oh, my gosh, it works.
And I'm like, I know it works.
So you literally, Denise, could put out an application tonight for a two-day signature
program.
I'm looking for four or five people.
And you know, the first four or five people are going to be free.
The next time it's going to be $5,000.
And you're going to listen for things.
You're going to be in that CEO mindset and you're going to listen.
How does this work?
You know, what is working for them?
What are their internal objections?
And then the external objections, like now, how do I do this thing?
Does that answer your question?
That was great.
Thank you so much.
You're welcome.
Okay.
Other questions?
Yeah, well, we'll do one more question.
Then we're going to take a break.
Or we'll take a break.
Any other questions?
That's either a really good sign or a bad sign.
It's a great sign.
Okay.
We're going to take, we'll be back at 1220, an example of the process.
I'll come, Patty, we'll do that when we come back.
Okay.
Yeah.
Think about any ahas that you might have had that you wanted to share when we start the
next session.
We'll see you at 20 past.
Awesome.
you
well hello.
I'm going to get my coffee, we're back we're back you got my bubble water. He's got his healthy bubble water as they say in here with gas sounds funny to me.
Oh, are we having fun. Do we feel, do you feel like this has been worth your time you're learning something.
Yeah, my, our heart today was to give you something that nobody else is giving you to really bring you kind of behind the curtain in the creators world where we're creating information products we have a group called the consultant training group
where we train consultants, whether they're working with corporations, you know, or they're working with entrepreneurs and startups, so our heart today was to really take you behind the curtain.
And are we muted Can you hear us Shauna.
Can you hear us now. Awesome. Awesome. Okay, so, ahas, let's start with a couple questions and because we want to make sure and give you we've got two more sessions, and we want to make sure and that you feel like you've got something concrete that
you can walk away with concrete ahas so any ahas of any kind.
Today so far.
Xavier.
Okay, well you know I'd say that this was all a coincidence but you know for the last three nights, except I don't believe in coincidence. The last three nights, I have actually been mapping out how I was trying to envision all of this without a framework.
Okay, so I've got my three or four pieces I've got them all together I didn't have a framework.
And so it says okay does this make sense I think this makes sense and so Lord and I are just going back and forth about all of this. And so yesterday you know Bruce mentioned, you know that that was it yesterday or Thursday he mentioned that this was
coming up, and I had no idea what was it was just like okay yeah well you know.
I'm going to make some time and be there anyway.
But this is exactly what it is.
And it's funny, because all the pieces I've got,
now I know how to arrange them.
OK.
Woo!
So this is fantastic.
That's so great.
So glad to hear that.
It's a tremendous blessing, and I'm looking at it.
And for the most part, I'm going, hey, well,
I was about 60% right, but we just
need to shift this around and get this.
And the reasons and the explanation,
yeah, I know of a paradigm for building this stuff out.
But how do we do it within the framework
of being a kingdom messenger?
That's the challenge.
And how do we go about it?
And I knew that I needed to target a certain class
of avatar in order to move on down.
But you just made it so much clearer,
just so much clearer.
And really, I'm not fighting against it.
It's just like, oh, great, this is terrific.
All I have to do is just shuffle a few of these things together.
But I'm thoroughly excited, because for me,
now I'm looking at it, and I've got, OK,
I'm 75% of the way there already.
Yeah.
So it is just God just working.
And He and I have been dealing with things in time.
The reason we talk in the middle of the night is just,
well, that's what we've always done.
But He always takes my time and compresses it
and gets things done.
And so He's prepared me for this and for what you've got.
And so I'm just completely blown away and happy
and just dancing my little jig, as it were.
So thank you, thank you, thank you.
That's awesome.
You are so welcome.
Yeah.
We've got to celebrate.
OK, thank you, everybody.
Yeah.
So there's a saying, what gets celebrated gets replicated.
And one of the reasons we like to do ahas,
and as you're building out your courses and your signature
series and things like that, you will
learn to embed celebration in.
Because the breakthroughs that your clients
get with your sound, the more you celebrate them,
the more other people will also start
to break through the ahas.
I like to say, laughter breaks strongholds.
We know from scripture, laughter is good medicine.
But there's a celebratory aspect of that.
And so, Xavier, I want to thank you.
And I do want to celebrate you for sharing that.
Because it costs us to share.
It does.
Yeah.
OK.
How do we say that name?
Marit.
Got it.
Marit.
Yes.
Marit.
Marit, yeah.
I'm just sort of aware that this is very timely for me.
I actually came on the Kingdom Messenger Group
because I already had started a course that I was preparing.
That was last year.
And because I'm a medical practitioner,
I work in counseling.
I already do.
I had a six, seven session sort of program
that I taught one on one clients.
I thought, OK, just do exactly what I do with my clients
and make this six or seven session program.
But I didn't have that sort of question of really proving
to them that it works.
And I just get that aha of recognizing.
I mean, most of the people who come to me
have been referred by somebody else.
So I'm not actually having to go and get them, you see.
They already, in their mind, have that connection
that they have tried other things
and they want to do something else because
and they get a referral.
But on the online space, you have to do the sell of it.
You have to actually prove to them the beginning step
of why this is going to work
when they might not actually have thought
that it might work.
Does that make sense?
So that's what you're giving is that little bit
of skeletal sort of practical application
of how the course has to look
so that people will accept it and receive it
and take that step.
And so, yes, hence why my course,
which I probably have about 30 lessons in,
has had no, no one has even taken a bite.
Even though I did try pilot program,
the pilot program, I think they were too nice.
They just didn't give me the really good,
gritty stuff that it needed.
So thank you.
Thank you.
You are so welcome.
Absolutely.
I'm really glad.
I'm glad to hear that.
I jokingly say, prepare to be underwhelmed, right?
Because the skeleton isn't the fun thing, right?
But it's the necessary piece.
And it's...
it's like it's the container it's hold up your pen like the pen your your notebook your your framework so i'm super excited to hear hear that okay we've got monica and then we'll take one more aha after monica.
My takeaway right now.
Oh.
I love it works.
Person.
that to me.
did mind well.
Hi.
I think it holds so true with I think it holds up true with our calling to bring to bring the message of Christ to everyone.
And so, if you don't have a way to get it to everyone you're stuck with a certain group of people either on the bottom end or on the top end but you're not able to serve everyone, so I think that it's extremely powerful mindset shift and it just holds true to the gospel.
And it's very, very, very powerful my my mindset was always lean towards the lower and service, you know just scale and number or use numbers and serve on the low end, but does that really bring the breakthrough does it really bring truth in and have that truth kind of pierce the lies and create the transformation so that that is gold for me right there, thank you.
Thank you i'm so glad you shared that.
yeah that's good, thank you, can I share with you, one of the biggest pushbacks we get for people when they first joined our programs.
they're like I don't want to do that.
And i'm like you can do it, you can totally do it, I don't know if angel is on right now, I think she's she angels in our program and and angel was like okay i'm gonna do it i'm in.
And she texted me back late at night she's like it worked.
And I share that with you, because what you articulated Monica was where I lived for so many years.
I was trying to fly under the radar to test the waters, but lies can hide under the radar.
Okay.
lies can hide in $27 products.
And we don't really want to misuse the time and the days that God has given us to take our core messages and multiply it.
So the faster we get into a CEO mindset and we understand that an offer that doesn't work is no big deal, of course, that doesn't sell is no big deal, why, because I am the content to say i'm the content, I am the content on the content.
If I was a billionaire before I can be a billionaire again because it's internal it's not external okay.
And that single that single mindset shift.
it's a game changer.
And then you just work from the framework and it goes from there.
All right, I want to go back and give you two more things specifically and then Patrick is going to talk a little bit about some of the things that we have to personally overcome.
In order to behave from the belief that we are content creators of scale.
Okay, that can transact.
Your client is here right i'm actually i'm going to redraw this so that it's it's Nice and pretty.
Your client right here is on the stovetop of life.
They are powerful your test avatar your test, who is powerful, they have money to spend.
You have a system that works because.
And I thank you Denise for asking that question, you are either the host the producer or the expert.
Okay, most of you are going to be the experts and if you're the expert and you're just starting out, you can test it with a pilot program for free let them know you're going to get testimonies.
I have a three step framework that I overlay everything with so the first question we're always answering is will it actually.
Work right, because this is what gets them out reaching out.
that stovetop of light.
The framework that I apply is called safety.
The first thing I'm always doing,
no matter what product we're creating is, is my client safe?
Now, right now, I want each of you
to imagine your client in the stovetop of life.
And yet, they're powerful.
Remember our defensive position coach.
He's a powerful guy.
He's a noble guy.
He's a powerful guy.
But he's got this pain in his heels
that could potentially cost him his promotion.
When I'm talking about safety for that client,
I'm not going back to when he was playing Pop Warner
football in my course.
I am meeting him where he is today,
at this minute.
He doesn't care about what I had for dinner last night.
His safety and your client's safety,
Xavier, Denise, Marit, Marion, Shauna, Patty,
Patty's got a client who is in that sandwich generation.
Her client's safety, like what she needs today
to move forward, is different than what
she needed 10 years ago.
So your responsibility, each of you, say my responsibility.
My responsibility.
As a creator.
Is to meet my client where they are today.
To meet my client where they are today.
Correct.
Thank you, Ben.
I really appreciate it.
It's because, Xavier, if we don't understand that,
we start to waste time.
We put things in products that don't need to be there.
Are we getting this?
One, if it's making sense.
Two, if it's not.
Can I add, Anne, it's almost like when
she says you're speaking to where they are today,
it's almost like when they hear you talk,
their first thought is, oh my gosh,
is that person reading my mind?
Yes.
Right?
Yes.
Yeah.
And in that sense, it's almost prophetic.
Right?
Yes.
The second thing we're talking about in the skeletal structure
as we're moving your client along to transform them
in your vortex, they're asking the question,
is this going to work for me?
So the second part of the framework that we teach on
is called order.
The word order.
How many of you have ever seen a sunrise or a sunset?
God has a little order that he built into the universe, yes?
OK.
In the same way, and we're going to say this together,
as a course creator.
As a course creator.
I will create order.
Order helps your client feel safe in the transformation.
Right?
Write that in the chat.
OK?
It's like, because you're going to take them
from this stovetop of life, and they're
going to transform and become a new person.
And that can feel very scary, even if it's a good thing.
How many of you have ever gotten a new car?
Anybody ever gotten a new car?
How careful were you with your coffee cup
when you first got your new car?
Were you like, you are not coming in my car
with that coffee without a lid?
Right?
How careful were you with the shoes?
Like, don't you better clean your shoes off?
Right?
And so in the same way, your client,
the person who's watching you right now on your Kingdom
Messenger channels, they want to become new.
But man, Denise, they're coming into your Vortex,
and they're like, I'm really excited,
but I'm really careful.
Right?
I'm really excited about this.
This breakthrough I'm going to get, but I'm really careful.
So the order that you create inside of your system
helps them transform.
The next part of your signature system,
the I'm going to change font color here, the how can I.
This, we use a term called multiply, multiply, or scale.
Sometimes I call this beauty.
For all the women.
Why do I call this beauty?
I think beauty scales, because there's nothing untoward in it.
There's no leaven, if you will.
Who's against more beauty?
Nobody, right?
There's no clay mixed.
So when you are bringing your client
into that space in your program, and I'll
use Patty as an example, so Patty
has this client who is, she wants
to move from a place of chaos into a beautiful place
of celebration.
And there will be systems and checklists and how
to's that make it super easy for her client
to feel safe in that space.
So that she can replicate it, this is key,
once Patty is no longer in her life.
So you know how in the upper room, Holy Spirit comes
and now it's replicated.
In the same way, as you are creating your courses,
your signature courses, your signature series,
whether they're $5,000 for a two-day workshop
or $150,000 for the luxury business intensive,
and you have to prove financial fiduciary,
like you have to have certain financial pieces in place
in order to apply to attend.
Or you're doing a free product with a $37 upsell.
The structure has to be such that your client can replicate
it once you're no longer in the picture.
This confronts our need to be liked and needed.
Any former people pleasers out there?
So this breakthrough is what got me
my breakthrough on the webinar.
Because I basically took, was like, here's my system,
here's how you do it.
I've got to, if you'd like coaching
and we can walk through this, but I actually
created this course in such a way
to honor you and enable you to do this as yourself.
Is this making sense?
One if yes, two if no.
And I really appreciate the comments and the response.
That's good for everybody.
Yeah, it's helpful.
Because we want to make sure that you get enough to eat,
but we're not gorging.
OK.
Ben, can you ask the question, where am I being unclear?
Because I want to make sure that we're clear.
I guess I didn't hear you acoustically.
There was a break up here, and so I
missed a couple of pieces here.
That probably doesn't make sense to me.
OK.
Thank you.
Awesome.
So right now, and I want everyone to imagine this,
your customer is right here.
They haven't paid you yet for your signature course.
They're following you on all your channels.
The structure, the skeletal structure of your signature
course, whether you are in the interior design and home
market like Patty is, or you are in the life coaching space
like Marion is, or you're in vocational ministry.
I think Lynette said you are in vocational ministry, right?
No matter what industry you're in,
your course.
must have a skeletal structure.
It must have a framework.
And that framework is simple.
I jokingly say, prepare to be underwhelmed.
I love when you say that because.
It's like the Apple logo, it's so simple, it's like Google's homepage,
it's so simple and yet simple scales.
Write this in the chat.
Simple scales, complicated fails.
Oh, the skeletal structure of your signature course.
Step one of your system
will always address and reinforce that what you do works.
This is where your client feels safe.
Not safe when they were a child, safe where where'd the money go?
Oh, you put it back safe where they have five thousand dollars
and they're ready to spend it safe in my wallet.
Safe when they give you forty seven dollars safe
when they give you one hundred and fifty thousand dollars.
OK, why?
Because we're moving them from here and we're transforming them.
To this new person with a new set of beliefs.
Or they're actually going to have their own CEO moment,
depending on what industry you're in.
OK, right.
They're going to behave from these new beliefs.
You're going to make sure they're safe.
The next thing you're going to do is you're going to make sure
things are in order because they're questioning.
OK, I see that Monica's system works.
She's taught me all this stuff right now, but how is this going to work for me?
And I want you to imagine them kind of getting in that
they've got their new car and they're like, I don't know.
Like if I spill, I just spent, you know, thirty five thousand dollars
or one hundred and thirty five thousand dollars on this new car.
And I'm going to spill a two dollar cup of coffee and it's going to ruin my carpet.
Like they're they're kind of in that space where they're like, I don't know.
So the skeletal structure of your signature course
is going to reinforce that for them. OK.
And I call that order.
Now they're like, OK, I know how the car bounces
when I drive around that corner.
OK, I know I can fill my coffee cup up to here, but not up to here.
Are we is that one?
If that's making sense to if it's not making sense.
Patrick jokes, he speaks and I speak and
PhD. OK, so what you're going to do
is you're going to put in in place things that help them
once you're no longer in their life. OK.
Why is that important?
We're to go back to the first slide I drew.
Because you're a CEO.
And down here.
We reinforced this.
You are not their savior or system.
Is the thing that helps them.
OK, and I shared this.
This will confront all of us who have ever really liked being liked.
It will confront it.
Because we have to learn to let the text go.
Ouch, because I am not their savior,
but the content, the system that Holy Spirit has put in me to communicate,
whether it's I mean, we have products and services and holiday decor,
we have them in consulting.
I'm looking at the screen, looking at the camera.
Do you see what I'm saying?
The system and this system, Ben.
I have been using the same system since 2008.
I just couldn't get this is where I got hung up right here.
This is where I kept falling down.
Because I was too afraid.
Oh, like by charge, oh, OK.
Is that clear, Ben?
Yes, thank you.
That helps a lot. Thank you. All right. Good. OK.
So that's the structure
of how we create signature series.
I literally I'm going to show you this is this is like the stuff that I work on, OK?
Like I work and write out things like this.
OK, you can let me take a screenshot of that, OK?
It's all the time, literally all the time.
Most people.
Overcomplicate.
The content creation process.
Most people hide behind low ticket entry points and they never test a scalable avatar.
OK.
Do you want to I'm trying to think where literally this is the this is the system
or you ask me where to go next, like where, where, what we can go to questions we want to talk.
All right. I'm a hold his mic.
All right. So we've talked about, you know, who we are and kind of how we got here and that what worked for us.
And it's broken down the system. And I think you can see that it'll work.
Right. And now the question is, what will you do?
And, you know, a lot of times that in what I see, the thing that really holds us up is.
We get to this point of action, there's like this line, you make a commitment to do something and there's excitement and anticipation.
And it all feels good because it's all out there in the future.
And then as you go through the process and you come up to this line and now there's the point where, OK, now I have to actually step across this line.
And that line usually is the line of my comfort.
You know, and and hopefully that line's always moving out.
But we can come up with all sorts of reasons not to go forward when we hit that line.
You know, and a lot of times those are they're great.
They're factual reasons.
And I'm going to talk about something in this thing I'm going to talk about.
I like because I'm I'm very much I come from a background of like spreadsheets and like that's what the number says.
But, you know, that's how that's a fact, you know, and.
The way that we look at those facts.
Impacts the course of our life.
Let's say again, the way we look at the facts, the things that might hold us back.
Impact the course of our life.
So let's just say there's a fact there's, you know, in your life, I'm sick, I'm healthy, I'm rich, I'm broke, I have a job, I need a job.
My marriage is strong, I'm struggling, they're all facts, right?
And we acknowledge those, and when we look at those facts.
We generally look with one of two things.
We look with faith.
Or we look with doubt.
And here's the key thing.
Both faith and doubt.
Our belief, you say that again, this I want to stop for a second, this what Patrick is is teaching on changed my life.
Changed my life.
Changed mine too.
Changed my life.
Both faith and doubt our belief.
Faith.
Is belief in a positive outcome.
Doubt.
Is belief in a negative outcome.
And so when we look at the facts in our life.
We create a frame around those facts.
It can be a frame of faith, or frame of doubt.
And from that frame, or you might think of it as a lens, sometimes I like to say it's a lens.
We then begin to behave and plan a course of action.
And in that process.
We do so from a place of either anxiety, because we have doubt or anticipation, because we have faith.
Anxiety sucks your energy.
Anxiety makes you focus on the risk and not the reward.
Anxiety tells you, you need to get smaller.
Anxiety tells you, nah, I probably shouldn't take that opportunity right now.
I got enough on my plate.
Anxiety shrinks.
Anticipation creates energy.
Anticipation begins to seed solutions.
Anticipation imagines the good outcome, imagines the results, imagines how things
are going to be different and better when that thing happens.
And in that process, you literally begin to receive energy.
Energy is created from anticipation.
An example, think to when you were younger and it was the last day of school,
it was tomorrow, and you were thinking forward to the summer.
I knew I could never sleep.
I was always imagining everything I was going to do in the summer.
And I would always come up with these great, oh, I want to do that.
Oh my gosh, I didn't like this.
And all of these ideas would come up and I'd be so pumped.
I wouldn't sleep all night because I'd have all this energy.
Anticipation is a way to literally take energy from the future and bring it into
today to solve the problem I have to solve, to deal with the facts that I have to deal with.
And so you've got to get control over your emotions and how you look at things.
And this was done, actually, I thought of this the other day.
This is biblical.
Yeah.
Everything I just told you, I didn't come up with it.
There's a man by the name of Myron Golden.
Do any of you know who Myron Golden is?
He's amazing.
And I've never had the pleasure of meeting him, but in person.
Yeah, but this is something that I learned from him and as a mentor.
But this next thing came to me, Hebrews 12, 2.
For the joy set before him, he endured the shame of the cross.
It sat down at the right hand of the father.
Jesus literally saw the future, the joy, he saw the joy before him, before him, out there.
And that joy, for that joy, he endured the cross.
That energy from the future came to the present and carried him through.
So when you sit down to decide what it is, whatever action you're going to take after you've heard all of this, make sure you check your feelings, check your emotions.
And, you know, a lot of times we get so conditioned to have a negative bent and the world calls it wisdom.
I also call it prudence.
Prudence is another one, wisdom and prudence.
And, you know, we have a secret weapon and because we're all believers, I can, I can share this.
And this was another thing that, uh, you know, I'm thankful that it occurred to me, but I'm sad to say it was more recent than I'd like to admit.
All these thoughts, all these doubts, all these negative thoughts, when they come into my mind.
It finally occurred to me like that's not from God.
God is not trying, God is not trying to scare me.
God is not trying to, look, I don't want to put constraints on God.
God can do whatever he wants.
Maybe there's times he wants to scare you, but, but, but he's not trying to, he's not trying to make you doubt yourself.
He's not trying, he's, and so all those thoughts of doubt are from the enemy.
Right.
I'm not saying, I am not saying that we don't consider what can go wrong.
I'm not, I'm not saying that we don't ignore the facts because I started with the facts, which is why I like this.
But when we sit down to evaluate whatever action we're going to take, the question that you have to ask yourself is, what if it works?
Because that question, I'll take this now, that question is,
the one that leads to anticipation?
What if it works?
What if I have 20,000 followers?
And what if I figure this course thing out
and I have a viable ongoing concern?
What if people pay me 5,000 bucks a crack for this?
For two days.
Yeah.
What will I be able to do with that?
Who can I give that money to?
How can it affect my own life?
How can I steward it?
Yeah, how can I steward it?
What if it works?
And you have to let yourself experience that.
And I just think too many times
the world rewards us for fear.
Oh, you were smart not to do that.
Oh, you were smart.
Yeah, oh, it might go wrong.
You know, I am so done with, you know,
the way with the world's version of wisdom and prudence.
I'm not done with wisdom or prudence,
but I'm done with the world's.
And I just think that we are so constantly battered with,
you know, whether it's COVID or World War III
or fill in your tank of gas.
And that's all true.
Those are facts.
But you know what?
When Jesus healed, I forget who it was.
And he was talking to the Sadducees and Pharisees.
And he said, if I've done this by the kingdom of God,
then the kingdom of God has come upon you.
Meaning it was there right then,
people were getting healed and lives were getting changed
in and amongst all of their doubt and all of their wisdom
and all of their prudence and all of their negativity.
It happened right there in front of them, right with them.
So you've got to just say to yourself, I will do it.
Say, I'll do it.
I will do it.
I will do this.
You know, Lindsay talks about the difference between
like you get all motivated and psyched up
versus being activated.
How many of you remember Lindsay talk?
She talks about that a lot, right?
You get, there's a difference between being motivated
to do something and then actually being activated to do it.
Your activation from a place of belief,
from a place of choosing to be the CEO of your space,
from the decision,
minding how you make decisions
is going to set countless numbers of people free
simply because you took the time to structure your sound,
to structure your signature sound
in a nice coffee cup to transact, okay?
How many of you know, I could potentially get up,
pour the coffee on the floor with no container around it
and lick the coffee off the floor, okay?
Right, I-
Quite a picture.
It's not very attractive.
It's probably not healthy,
but I could potentially do it in a pinch.
Before you have something to transact,
that's kind of what our social media profiles
and content is like.
Because there's no actual container for someone to say,
hey, I actually want a cup of coffee with Lynette.
I want to hang out for two days
with Bruce and Lindsay in their workshop.
I want to go spend an afternoon with Michelle
or hang out with Tamara and learn about this.
I want to learn from Xavier.
And so what you do when you steward your sound
into a signature course,
into a signature series,
is you make it so that all those people
who are following you right now in your tribes
that you're building are able to say,
hey, I'm in, I want a concise something.
Is that making sense?
Yeah.
You know, there's one other thing that you,
well, there's probably a lot of things,
but there's one other thing I want to just mention.
When we go on these journeys and we take these risks
or we make these powerful decisions
to step out and to do something,
it doesn't happen in a vacuum.
We have lives and we have loved ones.
And if you go back.
back to the first hour that we were together,
and we talked about how I was really pulling against Anne,
and that's a nice way to say it,
on what she was trying to do, and.
Yeah, anybody been there?
Does anybody, I might cry, right?
You know, and it just reminds me
of an interesting comparison.
If you think of a turtle, a turtle,
and turtles are awesome.
We like turtles.
Yeah.
I wanna go see them.
I don't know if they nest right now out at Melbourne Beach.
Yeah.
I hear they make great soup.
Oh, stop it.
But they're on their belly in the mud.
They feed at the edge of the pond, right?
On whatever it is that, or in the pond,
whatever it is that they feed on,
they're right on the ground,
and they have perfect vision,
and they can see everything right in front of them.
A giraffe feeds at the top of the trees.
A giraffe is constructed entirely differently from a turtle.
They have this incredible system of blood vessels
and veins, and I can't even describe it,
so that when they do lower their head,
their head literally doesn't explode
because the blood doesn't,
it keeps the blood from rushing down to their brain
and killing them.
And they actually don't even drink water that much,
partly because it's such a strain on them
to put their head down low.
They get most of their water from the leaves that they eat.
And so they eat at the tops of the trees.
And the giraffe can see, I mean, the giraffe,
you probably know where I'm going, right?
Giraffe has vision.
A giraffe can see over the tree, over the hill,
over the rise.
Turtle cannot.
And if they're at the water hole
and the water hole's drying up,
and the giraffe says to the turtle,
let's go over this hill.
And the turtle says, you're nuts.
What are you talking about?
There's nothing over there.
The giraffe can see, and the turtle says no.
And sometimes we have turtles in our lives.
You know, you eat on the level of your vision.
And you've just got to understand
if you're a giraffe, you weren't meant to be a turtle.
One of the reasons, Lynette, I love that,
that she wrote a blog on that.
One of the reasons that I like that story is
I know I've been a turtle in his life for some things,
and he's been a turtle in my life for some things.
And when we get that conviction of the Lord,
that fear of the Lord for the sound that we're carrying,
and we understand that we never want to dishonor,
but one of the struggles that I had to overcome was
I'm going to choose to obey God
even when I don't understand it.
I'm going to choose to say yes to the promised land
even when I see some of those giants in the space, okay?
Because I'm not going to stand before him,
you know, on that beautiful day.
I am going to stand before the Lord.
And that was the conviction that I got
that helped me overcome that last piece of the structure
of creating your signature course.
And what's really interesting is that
once I fully took responsibility before the Lord,
and I stopped judging myself for every failure,
I stopped, I'm going to go back to the screen share
because I want you to see this.
I stopped judging every course
that I was trying to create over here, okay?
I stopped over here.
Can you guys see this over here?
I stopped quitting and giving up.
And every time I got a course didn't sell
or every time something didn't work,
I stopped looking at it that way.
And I just made peace with the Lord about,
you said, I'm going to think like a CEO.
I'm going to test this.
If it doesn't work, I'm going to put this together.
I'm committed to that vision that the giraffe has.
I'm committed.
I'm going to keep my eyes focused on you, Lord.
I'm going to choose to step into that belief.
And I am going to make some proverbial coffee cups
and some proverbial buffet tables
and some proverbial, you know, whatever, courses.
We do courses, webinars, video sales letters,
all sorts of content challenges, right?
And so I want to encourage you as you're coming into this,
coming up against some of these things in your life,
whether it's in your own head, right?
How many of you have that stuff in your own head?
You got the accounting sheet,
you've got the time invested,
you've got all this stuff in your own head,
or maybe you have somebody who's in your life
who you love dearly, right?
But they have a different assignment,
and together you're gonna be able
to co-create beautifully, right?
I wanna, yeah, I wanna just-
Does that make sense?
One if yes, two if no.
One if yes, it makes sense.
Two if no.
Okay.
I wanna just add, look,
based on the interaction that I've had,
the comments, and you're clearly to me people of faith.
I think you're giraffes.
And I go back to this, I think you're why not.
I don't think you're why bother, I think you're why not.
I think you're all of that.
I just, I like to talk about that though,
because as Anne just said,
who also was someone who has always been
someone who looks at the possibility,
who is a why not person,
still runs into those things,
still had a turtle to step on.
No, she didn't step on it.
Still had a turtle, still had,
and still had those moments completely unrelated to me,
where she had to call herself out
when she was operating in town.
Yes.
And so, it's easy, and we all,
I know we all agree with that.
And I think that's who everybody is on this training.
But even so, we come up to these lines,
for me, it's the line of my comfort zone,
where it's time for me, am I gonna be why not
and step over the line,
or am I gonna be why bother and stay behind the line?
Yeah.
Has this been helpful?
One, if yes, two, okay, awesome.
So, I wanna share in this section,
because what we've done in,
and we're gonna, next session,
we're gonna have like Q&A,
we're gonna do nothing but Q&A.
We're just gonna hang out and answer your questions.
Okay, we're gonna, we're just gonna,
I wanna tackle all of your questions.
We actually don't have any place to be tonight.
So, I probably shouldn't tell you that, but we're here.
I wanna share with you,
the process that we walk our clients through.
Is that, can I walk you through,
like when somebody comes in to our Vortex,
and they're like,
Anne, we're ready to do our signature course.
We're ready to actually create our stuff.
And the process that I'm gonna share,
came out of my struggle.
It came out of that place of the,
mining how we make decisions, okay?
And I shared with you a little bit about our mind deciding.
Okay, who remembers just right in the chat,
what mind deciding is?
That's like literally the first part of our framework.
Mind deciding, just right in the chat, right?
Mining how you make decisions.
And you can see why that's pretty important, right?
Cause as everything shakes, right?
Oh, by the way, we live in California,
gas is $150 a gallon, I don't know.
Do you know what I mean?
Feels like it.
Feels like it sometimes, right?
So, and we do that because we're always hubbing back to,
helping our clients transform.
So we walk people through three core things,
and I'm gonna share with you what they are,
and how they came about.
Mining decisions, mind deciding is the first part, okay?
That took me from underneath the house
to getting a whopping $4,700 breakthrough.
I was golden.
I was like, I got it, okay?
And now that may not seem like much,
but we all know the kingdom comes in seed form, right?
It comes in seed form.
So the first thing that we do with our clients
is we walk them through mining how they make decisions.
Can you see where once we're gone,
like he does a lot of corporate consulting,
and he gets paid a lot of money,
but if we don't help them mine how they make decisions
once Patrick is gone,
is gone, or the consulting contract is up,
they still don't know how to ride the bike.
So we're always looking to empower them to ride the bikes,
right?
Fly the plane on your own, mining how you make decisions.
The second one is what we call the media lab.
What's the media lab?
The media lab was born out of.
I'll just try to decide how to share this
powerfully.
In my interior design business,
I had a very active blog list of 30000 subscribers.
I had a very active my blog was so successful in the engagement
that I got paid to do Pinterest and Twitter chats.
OK, I got flown to New York City by HGTV
to go to their blog tour.
That's my my blog. My blog was successful.
However. It took all my time.
And when I started to create my information products,
guess how many people from my blog bought?
Zero. Remember how I shared with you?
Lies can hide in low ticket.
So I was giving all of my life, all of my heart,
all of my stuff to write these articles and do all this content
and build out this blog.
And nobody was buying my actual signature products.
So from that pain,
we developed the media lab.
The media lab has two goals.
First. Scaling.
Simply. In order to scale, you have to sell.
So we basically take all of our content
and we run it through this single lens.
Is this thing going to scale and is it going to go scale simply?
Is it going to sell and is it going to sell simply?
So that I no longer spend six,
seven hours a day, three or four days a week
working on my blog content
that I have lots of happy people with and none of them is paying me.
And by the way, it's costing me money to host my blog.
I have to pay at the time.
We paid a photo site so that we could use photos.
And how do you may remember this?
You know, there was one time when the company starts with a G images.
They came and like sent everybody email saying,
you're we're going to sue you for using those images.
I mean, it was like.
So that's where the media lab piece came from.
Glad I didn't hear that story.
That's I just heard it.
That's glad I didn't know.
I never got one of the letters, but it was it was happening in our industry.
And Patty's in the same industry I am.
So that's why I asked her.
And so we developed the media lab.
So that all of those people that were nurturing
were actually moving from I'm going to call this just
just I'm going to call it hell.
OK, actually, we call this the misery to magistrate majesty, misery.
To. Hold on.
Majesty. OK, this is the process,
and I'm sharing this with you because especially in corporate
can incorporate a lot of times
people build audiences, but they don't actually transact.
And so we're always using in the media lab
data and feedback to help train people,
whether they are like Angel is in our program.
She is in like she helps people get a hold of their voices.
So helping her build an audience that actually cares. Right.
The final thing that we we do in our system is called.
Amplification. Right.
Why this?
So the first thing I did was I got a hold of my decisions like, OK,
I have a place to hub, so I know how to reset and make decisions properly.
OK, awesome.
Next, I'm not wasting my time on things that don't matter.
I'm not. And it's like, can you see that back and forth?
One, if this is making sense to if it's not in the chat,
this is really important.
The Media Lab is to scale simply.
The Media Lab is basically has been so that
our content creation is designed to actually sell and scale simply.
We're not wasting time on 30,000 active subscribers who are awesome and wonderful,
but they have no correlation to our core messaging.
It's not advertising.
It's not advertising. It's how are we media?
Do you guys know what the origin of the word media?
It's the tunic layer.
It's like the sheath layer in between the outer layer and the person.
It was originally like the linen layer.
It's that space where before we reach the world,
and after between Holy Spirit who's living inside of us,
it's that media space,
it's that communication space in between.
It's really honing our messaging so we're not letting our seed fall on rocky ground.
How's that? Is that a better analogy?
The next part of the system is the success amplifier.
Okay, now I've got all of these people.
I have all these people in our audience that actually care and they're ready to go.
But then I didn't have a delivery mechanism.
I had no way to actually bring them in and sell.
Instead of having complicated e-mail lists and complicated stuff,
we really dialed down and we just created simple systems to sell and deliver product.
Write that down, simple systems to sell and deliver product.
We train on that in our program.
This is what we do.
Whether it's for corporations or for like Lisa and Angel are in our program,
they are in, I would call it vocational ministry type things.
Athletic, we have people in football,
in hockey, in swimming,
who are taking their knowledge and putting it into courses.
This is the whole process of our system.
We keep it simple so that you can get on with the business of being you.
You can get on with the business of being the content.
God can take you as the actual loaves and fishes and break you apart and multiply you.
He can break you apart and multiply you to your audiences.
One of the things that we have a bunch of different programs.
If any of you are interested in learning about any of that,
we're not going to talk about any of that today.
We have literally a Calendly link.
There's not even a website.
Simple. There's no big hub between us and you.
We have a Calendly link and I will drop that in the chat.
We would love to talk to you in a strategy call to see if there's anything that fits
with what we presently have that would help you move forward.
Is that fair?
Yeah, and I really want to emphasize, this is not a pressure call.
Oh, no.
Now, you only know us to the extent that we've been on for this master class.
You'll have to make a decision on whether or not you believe that,
but that's just not how we operate.
The way we look at this really is we're engaging,
we're at the beginning of a relationship.
If you're interested, a phone call does two things.
One, it informs you more about what we do and if there is a way for us to work together.
If you decide not to, it doesn't mean that we won't down the road
and that we have other trainings that are pop-ups and lower ticket things and we can do that.
We're just taking the next step in.
Oh, and the other thing is we actually like to talk a little bit strategically about where you are,
what makes sense.
Not just, hey, this is what we do.
It's, it's really, it's, it's more, um, where are you and what makes sense.
And usually by the end of that call, people have, have a pretty good
idea if it makes sense for them or not.
It just kind of presents itself.
Um, and you know, we don't always work with everybody.
There are people that we have, have, we've, we have not, we've felt
like it wouldn't benefit them.
And so, you know, it's not always, if someone wants to, it's not always a
given that we will just because if we think that a person can't benefit, we
don't want to, we don't want to be, um, you know, leading them down that path.
We want to tell them.
So is this, is this making sense?
I, I just one, if yes, two, if no, I just dropped the link, um, Mona
and Shauna have had phone calls.
We're like, they can tell you we're not exactly pressure people.
Um, because my heart is just so into where you are today and to help
you objectively look at the strategy.
We had a phone call with somebody the other day and they
said, tell me the truth.
And I said, okay, do, are you sure?
Do I have permission as coach coach and to tell you the truth?
They said, yes.
And I said, I'm going to say this gently.
Okay.
Nobody's going to think about poorly at me.
Right.
Do I have a head nod?
Can I get a one?
Okay.
Um, I said, nobody cares about what you offer.
He took a well, he did take it.
Well, do you remember slide?
Number one, CEOs, sailors, pilots.
We want to fly with the wind, right?
We want to fly with the jet stream.
We want to get in the current.
We want to navigating.
We want to navigate what God is doing today.
Okay.
We want to navigate what God is doing today in season today.
Okay.
We can be so right and so far ahead in the prophetic that we're broke, right?
So learning to sit in our seat in heavenly places, Mona knows this
look down through time and look and see, are we going that way?
Are we going this way?
What are you doing today?
God.
And he actually joined our program.
He was like, thank you for telling me the truth.
Let's get this thing done.
Um, and so I share that with you because my heart is to help you where you are today.
Okay.
So you don't waste from 2008 to 2013.
Like I did.
Okay.
We're good with that.
Yeah.
Awesome.
So take a call.
I love doing phone calls.
We can do phone calls because we have signature courses and systems
that are out there working right now.
Okay.
So if you would love to be able to have time one-on-one with your
clients and with the people that you, you really want to nurture and pour
into having a signature course, having a signature series work for you.
We'll free up your time.
Are we going to put the, I put the calendar.
It's just a calendar.
The link is just to a phone call.
Okay, great.
All right.
So this is what we'd like to do now.
We'd like to, um, I'm going to take a, let's take a five minute
break, fill out the calendar.
We link one of my mentors who is, has built a multi-billion
dollar business said this to me.
He said, and take every phone call.
You can take every phone call.
You can joyfully joy.
Even if you feel like you can't or don't want to join, whatever
they're offering, take every phone call.
You can, because in order to take the call, you have to
be somebody you've never been.
Okay.
So you're talking about it from their perspective.
I thought, I thought you were saying it from this, but no.
Okay.
So let's take a break, fill out the form.
We're going to come back and we're just going to answer your questions.
We'll come back at a 31 ish past the hour.
Okay.
And we're just, we're here to answer all your questions about
signature courses and get clarity on that.
Yes.
Is that good?
All right.
That's awesome.
you
all right hello hello hey
welcome back that's great
so good I'll give everybody a
second but I wanted to just
mention something about calls
calls with a and Patrick and
what to expect.
Awesome.
You guys say you're in Florida.
Yes, we are in Florida we're in
Vieira Florida to meet with one
of our mentors.
Oh wow.
Cool.
All right, well, should we take
questions I think Bruce was going
to share some Bruce did you want
to share something.
Sure thing. So, I hope
you guys are getting some awesome
value from this I've been
taking a bunch of notes and taking
screenshots and I always
every time and Patrick
are on a zoom or teaching
something I'd love to get
something from it, even though I've
heard a lot of it. Some of it
before but I'm like
having break I'm like ready to go
tonight and like put some
course together for something
else.
Their activation that you're
talking about is, and I'm talking
about is is inspiring so hope you
guys are feeling that inspiration
of it and one of the things that
we talk a lot about Lindsay and
I's is the idea of leverage and
leveraging your time, whether
you're creating content and
training and resources. The idea
of creating a course that
captures sort of your framework
your expertise and putting that
into a package, as we were
talking on this call.
is one of the best ways to leverage the knowledge
that you have and do it in a way that is scalable
because whether five people show up and buy it
or 5,000 people buy it,
the maintenance on that is very minimal.
We have gone through the painful transition
of going from a service-based business selling hours
to more of like a digital info business,
training people up and coaching people.
And we have felt that difference between like,
hey, I can only do so many hours a week
or sell that many hours in a week.
But it is amazing the scalability that comes
when you start to think this way about your content.
And I think that each of us have been given
something very unique
and something that is incredibly valuable to people.
And I think this idea of creating a course,
like I am saying, like they're able to hop on calls
because the stuff is happening like 24-7.
And when people will have a question or something at 2 a.m.,
they can go to your course or your video or thing
and go and look up an answer to get to it.
And you can be sleeping, right?
That's the beauty of it.
So, and we're continuing to do this
even at Kingdom Messengers.
We're like, I've got a bunch of ideas on this call
about what to do with posture
and some stuff we're gonna talk to Lindsey about,
about how to turn that into,
because there are people,
that was kind of one of the takeaways,
is there's people who are listening to you every week,
as you put out content that have the finances
to take that next step,
you just have to find them
and you have to have that bridge
to pull them into your world.
So, definitely highly recommend any call I've been on
whether it's with a bunch of people
or if it's just Lindsey and I talking with them,
we've gotten tremendous value out of it.
So, if you're thinking about it,
if you're on the fence,
like definitely jump in and just take that strategy call.
As you can tell, you guys are hanging out here
on, what are we at?
Three and a half hours.
So, if you thought our Zoom calls were long,
I'm just kidding.
No, this is great.
And we're getting value.
I hope you guys are getting that breakthrough.
I feel like we've had like a mini challenge
just in this afternoon session.
So, I feel like crazy value.
So, do that.
Like you said, we love Patrick and Anne's style
as far as how they like to do business
from a very Kingdom way.
So, definitely endorse that.
So, appreciate you guys taking so much time to share this.
This is a lot of amazing nuggets and gold
that you dropped in the last couple hours.
So, thank you.
Thank you.
I love that.
Here's the thing that's so fun about God.
Once you understand that everything is in your hands,
he does want to multiply and he trusts you with it.
Eric Johnson wrote this great book.
It's called, God Trusts You More Than You Trust Yourself
or God Trusts You More Than You Think
or something like that.
That was a real breakthrough for me.
And as you are creating your series,
your signature series and learning how to step into that,
the creation part itself edifies you in the process.
So, you become the person that you need to be.
And it is our fun and joy and honor.
We use that word a lot, honor in the Kingdom,
but it's fun.
Like we laugh, we have fun.
And I mean, we can share if anybody has questions
about kind of most of our programs are hubbed the same way.
We have in-person masterminds, we have trainings,
we have coaching sessions,
we have all that kind of stuff.
But our goal is to get you to finish.
Literally, we want your online platform finished
so that you can get on with the rest of your life.
That's one of our taglines.
Yeah, you need to come to some conclusion.
Yes.
Whether it's nevermind or it's not a conclusion actually.
No, you need to come to a conclusion.
You need to get somewhere and not have it
just be another thing that you just did
and nothing came of it.
Yeah, all right, well, let's take some questions.
I saw some in the chat.
Just raise your Zoom hand if you have questions.
And I know Mona's gonna hop.
Okay, Xavier has a question.
What do we need to come to the call with?
Good question.
So I would say come to the call with your questions
about what's next.
Listen carefully to this for where you are today.
So where are you today?
In 2008, I felt like I knew God wanted me to do something
but I didn't know how to get there.
And so come with the truth of where you are today.
where you are today.
And maybe pick a point in time in the future,
let's just say a year and where you wanna be.
Yeah.
We use a lot of co-creating with the Lord
from an imagination standpoint to help us even envision
is something even possible.
That's big with us.
That's big.
Because we know we're caught,
and I don't wanna get into a whole teaching on time,
but we're called to redeem time.
And one of the ways we can redeem time
is getting into that space in our imagination
with the Lord seated in heavenly places
and co-create with Him from that place.
Well, interesting that you should mention that
because part of my course is about
having a sanctified imagination
is that's where God takes us.
Okay, so yeah, I totally get it and I totally understand.
Oh my gosh.
That's awesome.
All right.
So yeah, I just wanted to know,
because obviously I wanna be prepared
so that we're not wasting any time
with what needs to be brought to the table.
So I think I have an idea,
but my biggest challenge is time and believe me,
the Lord redeems all kinds of time for me
because the things that get accomplished during my week
or let's just say they're impossible,
but this is what the Lord is doing.
So as I'm looking at that,
and recently I had to withdraw from something else
just because, okay, Lord, it's too much.
And I'm always up in the middle of the night
because that's our time.
I spend an hour to two hours every night.
It's just the Lord and I have done that for years
and he redeems that time.
I don't suffer for it the next day,
but I'm looking at this, I'm going,
okay, well, you're putting something more,
you're putting even more on my plate right now,
but this is for me, I'm looking at the next step.
So I'm gonna schedule some time.
It looks like your schedule is open tomorrow.
I don't know if you're...
Okay, so I have to grab that
because I don't have any other time.
Grab that.
I mean, that's the beauty of this
is that we hopped on a plane,
we've got real estate, we've got information.
I mean, I don't share that.
We never actually shared kind of,
you wanna share enough so that you know,
like we're here we are,
but you don't want it to be about the stuff or the,
do you know what I mean?
You wanna be really honest about that,
but we have the freedom to do this
because we've actually implemented
what I've been doing really since 2000.
The breakthrough for me really came in 2013
where it was scalable.
The call came in 2008
and I went around that mountain way too many years.
So that's why I'm passionate about this.
I understand and believe,
I can relate, absolutely relate
and getting focused on what it is,
sometimes, oh, I got it and I run
and it's like, wait, this didn't work.
Why did it, you know,
because I've gotten ahead of what God was doing
on multiple times.
So I've learned to pull back and wait.
So I get it.
And in fact, that time's already gone.
So now I gotta go back and do it again.
Time to redeem.
That's right.
Exactly.
Thank you.
Thank you guys so much.
You're welcome.
All right, who's next?
Ben.
Can you hear me okay?
Yes.
Yes, sir.
So part of my question already,
you answered from Xavier's question.
So thank you, Xavier.
That was good.
I've been struggling generating leads
for my consulting business
and massively, I have to say, right?
It didn't go well.
And so I would definitely be interested
in learning about that.
What is the lead generation method you use?
I know there's on my side
that I need to learn how to craft my message
and how to get it out there.
So we had a great session just the other day
with Bruce and Lindsay about that.
But I guess there's other elements to it.
And I love a lot that you say,
I wanna keep it simple and kind of straightforward.
So would love to learn more about that.
I'm not sure if-
that's the right format right now at the right time.
But if you can speak to that.
I love this topic.
And I love this topic because you're looking
at two consultants in two very different areas.
So Patrick leads the corporate consulting side
and I lead the entrepreneurial consulting side.
And literally lead generation is one of the things
is one of the things that a signature course
it literally buys back your time on,
especially for the court, like in the corporate space,
it just simplifies the whole process.
So I'd love to know what area,
what's your area of consulting?
Yeah, that's a good question.
It's life coaching, relationships.
Okay.
Personal development for married men.
Okay.
And do you have a clearly defined avatar
where you can tell me
and do you mind sharing that right now?
Sure.
I've worked with married men.
They are 40 years old.
They have two plus kids.
They have a yearly income of 80 K plus.
Location wise, everything that I can cover
within a reasonable time zone.
So basically I guess Australia could work
because that's their morning.
USA could work their evening.
So, and what I do is I wanna help them reconnect
with their purpose and move from surviving to thriving.
So that's my new direction.
So far I have been done consulting for a program
from as you heard Bob Proctor, right?
Yes.
So he has a program,
but I wasn't able to make that successful so far.
Okay.
So those are the two lines that I have.
The one that is something that is existing,
the other one I am building and working on.
Awesome.
All right.
Everybody who's still on gets to enjoy something.
This is what we start with.
So my first question to you, Ben,
and I want everybody to think about this
as you're listening.
How is the pain manifesting in their life today?
In their pain?
Yes.
They're not seeing the success they want.
They are hustling.
They're working long hours.
They have stress.
The stress reflects on their marriage,
on their relationship to their kids,
on their own relationships.
They escape in buying things and doing things
they shouldn't do.
They drink too much.
They smoke perhaps and stuff like that.
So, yeah, basically surviving on a high income.
Okay.
Riding on that rollercoaster of life.
Okay.
I really like this.
I'm gonna stop the share for a second
because I wanna go eyeball to eyeball
with everybody on the call.
The process that we're gonna unpack with Ben right now
is literally what we call the secret sauce.
Okay.
And so I want you to put yourself in the position right now,
everybody on the call, as the CEO.
When you are a CEO of a business,
you care about two numbers.
We're gonna do business 101 here
from the consummate creative.
Okay.
We care about two numbers.
The cost to acquire a customer
and the lifetime value of that customer.
That's all we care about.
And if the lifetime value of that customer
is greater than the cost to acquire a customer,
we potentially have a winner winner chicken dinner
all the way to buying Heidi Baker a new boat.
Okay.
When Ben starts to tell me about his avatar,
the first thing I'm gonna do
is imagine a completely successful client journey
where that guy has $5,000 burning a hole in his pocket.
He has great credit, he's got income
and he is literally searching for somebody
to get him out of his own head and out of his own pain.
I'm gonna imagine that.
Imagine him finding me today, tonight, and paying me $5,000
to spend a single day or two days with me right away.
Because I am imagining and testing a scalable avatar.
Say that with me.
Scalable avatar.
OK?
Why am I doing that?
In our system, the Media Lab got me out of 30,000 turtles.
OK?
I had 30,000 high-maintenance turtles that weren't scalable.
I like turtles.
I want to go see the turtles on Melbourne Beach.
But I can't build a business on them.
Because there's no lifetime value,
and the cost to acquire is too high.
A scalable avatar, Xavier, is, thank you.
I literally, here's my multimillion dollars.
This is multiple millions of dollars right here, friends.
OK?
Right here.
A scalable avatar is someone who I can test my offer language
with.
I can test my result with.
OK?
So Ben, this guy's in pain.
But you need to imagine him with $5,000 ready to spend.
And then you basically test your messaging today, tonight,
tomorrow, to an application, or a phone call, or something
to spend two days with you to get this thing fixed now.
If we can't get proof of concept as a business owner
right there, then I'm wasting my time.
I need to tweak.
I need to change.
Does my avatar need to change?
That's a good point.
But I need to change.
I need to change.
Right?
If somebody doesn't buy my product, whose fault is it?
But wait, there's more.
Since I'm not in the employee mindset,
I'm not in the orphan mindset.
I'm in the CEO mindset.
I put on my cape.
And I'm like, a failed offer is NBD.
It's no big deal.
Just feedback.
Right?
It's feedback.
It's like, oh, my husband doesn't like me in that color.
OK.
Right?
It's no big deal.
Right?
And that's, I call it the front door.
That's the front door.
Everything has to go through.
Because if we don't have a scalable avatar,
and we're not willing to test the scalable avatar,
then we're not really in business.
OK?
So what I would say to you is, imagine.
We're going to take Xavier's sanctified imagination program.
We're going to imagine this client journey
to spend a day or two with you.
Why are we going to do that?
Because we want to test your system.
Right?
We want to test your system, Tamara.
We want to see, does your client feel safe?
How are they in that new car?
Are you moving too fast?
You're moving too slow.
Right?
Is that answering your question, Ben?
That's very, very helpful.
Thank you.
I have one question left.
Because I was thinking of doing the program.
Well, the one is set for 12 weeks.
It's a set, because it's a consulting program, right?
I have to flow with that, what they provide.
So when you say two days, how can I make that connection?
That's something I'm still a little bit struggling with.
So how many of you, I like the question.
How many of you remember we're going with the Jetstream?
Right?
We're a pilot.
We're going to fly with the Jetstream.
We're going to fly, we're going to go with that,
we're going to navigate with the currents.
OK?
If this is the current, this is my version of the Jetstream.
OK?
A lot of times when we first start to create,
we create out here.
We create what we want.
But in here is everything that is selling today.
And what we know is that if we can, if you can,
everybody say, if I can, I can articulate the result that I get.
Articulate the result, I guess, so someone will pay me $5,000 today for it.
Yeah, then I've established my authority.
OK, it's like
it's like you're being slingshot very quickly.
We're testing, we're testing the waters.
How is Ben able to articulate the result that his client wants?
What we know is selling in the marketplace today for $5,000.
This is what we know.
This wasn't the case in 2013.
In 2013, I could sell I could do three to five thousand dollars on a webinar,
but I don't really do that anymore.
I can do four ninety five to nine ninety five on a webinar,
but I'm not doing three to five typically to a cold audience from a webinar.
OK, but I am getting five thousand dollars for one and two day consults.
I am getting five K for an eight week course.
I am getting five K for a six week course.
These are the things that are selling right now.
OK, but.
Wait, I'm a CEO, so what am I going to test first?
Am I going to test a long drawn out six or eight week program or am I going to test
a one or two day deep dive pilot program?
I'm going to test a one to two day deep dive pilot program.
And this is precisely what Angel's been doing.
She's she's been testing her audience.
She put out an email.
She said, look, we're working on a pilot program.
We've got space for five people.
And and our goal with with our clients
is to help them get to a place where you're simultaneously while you're
building your tribe, right, you're building your tribe effectively.
Like Bruce and Lindsay train on.
You are simultaneously edifying yourself,
honing your sound because it's not about you, it's about them.
Right.
But your offer language is different than your tribe building language.
OK, it's the difference between the coffee
on the floor, which is awesome, keeps my feet warm.
It's great.
And the coffee in a cup that I can drink.
OK.
Does that answer your question, because I
actually just took you through a deep dive on something that I don't ever share.
Thank you very much.
It was very, very helpful.
Yes. Thank you.
That did that help anybody else?
Let me let me know in the chat, you know, one in the chat, two of the didn't.
OK.
All right.
Awesome.
Great.
Any other questions?
And if you haven't filled out the application for the call, I got it.
I got a question for you. Why haven't you?
What are you afraid of?
We're nice.
Yes, we went to UC Berkeley, but we're nice.
We're the only two kids from the Midwest to UC Berkeley.
Yeah, that's true.
That's true.
Well, I wanted to go to Berkeley, but God had other plans for me.
Fair enough.
Any other questions, how how can we help you?
What are the what are the things that you're afraid to ask?
Is somebody else is probably afraid to ask as well.
Yeah, don't be afraid to ask.
You don't have a question. That's cool.
That's fine. But don't hold back.
Don't think you should ask that you should ask.
You should ask.
Awesome.
I have a question just in terms of how broad do you start off with, for example,
I've been trying to hone in kind of my tagline and how it I think I changed it
like five times in the last month or so, putting a new cover photo on my business.
And it came down to equipping entrepreneurs for marketplace ministry.
But is that too broad?
Because my specialty is tech branding,
but also prayer and leaning into the faith part.
So I'm just curious when you're putting the structure.
Like how broad do you go in comparison to,
do I need to be like super specific at the beginning?
I love this question.
OK, so if I texted you later today and I said,
Monica, I would like to pay you $5,000
for two days of your time online,
what single result would you get for me?
That's a great question.
A single result would be to have the confidence that you
need to use the gift that God has given you
with a complete plan on how to execute it.
OK, confidence in how to style my hair,
confidence if I should get the hybrid lashes or the full
lashes, confidence if I should wear red lipstick or no
lipstick, confidence, what kind of confidence?
It would be confidence in your identity,
your authority through Christ.
OK, my authority, is it OK if I play?
My authority in Christ as a consultant
for international vocational ministries
and their content platforms, or my confidence in Christ
as a holiday decor manufacturer?
Which one?
Both.
So I'm just going to use hypothetical, not me,
but I'm just going to use hypothetical.
I love following Monica.
I am so excited.
I budget every month, I budget about $25,000
for personal development.
I fly to Florida to meet with my mentor for a day.
I learn about doing real estate deals.
I learn about doing this stuff.
I've got $5,000, and I want to spend two days with Monica.
I want to get Monica's signature system.
And I want to know at the end of that two-day period
that I'm going to have a specific result.
If that's the case, then I would go narrow,
and I would say by the end of the two days,
I'm going to teach you my content creation
system that will give you the ability to use Christ's
ministry and how he grew his audience,
use that framework to create your content
and never have a day where you don't know what to say
and where to put it and how to schedule it.
Awesome.
Now, I'm going to level you up right now.
If I'm really wanting that, I probably
have at least one, if not two VAs
who I've done a terrible job working with and leading,
who are helping me create content.
And they're in the Philippines, and they're like,
I'm thinking of June.
She's like, what do you want, Anne?
I don't know.
I paid you.
You figure it out.
Are you telling her she should have VAs?
What I'm saying is that I'm trying to level you up.
So Monica, this is why we test, and this is for everybody.
I want everybody to listen to this.
The reason we test with at least a $5,000 price point
is that I want you to know that you
have a product that can scale.
So I and your languaging, I really
appreciate how you put the languaging.
You're going to help with the content creation
so you can create like Christ.
And as a bonus, we'll give access
to two of your virtual assistant team to come learn the system.
And then if you'd like a follow-up,
we have a $75,000 consulting program,
which is you can do it one of two ways.
You can come to our Luxury Business Intensive, which
is three nights and four days.
If you have income verification, you
can come to a $150,000 version, or you
can work with us for 90 days.
And that'll be $25,000.
But what we want to do is we want to make it easy for you.
Why do I share that with you as a group?
I want you to see yourselves as the industry leaders
that God has created you to be.
The faster you can test your belief in what
you carry for breakthrough, the faster we're going to know.
What's the cost to acquire a customer?
What's the lifetime value of that customer?
And then Monica, you would listen as you,
and I would basically say, look, I've
got five spaces for this pilot program,
four spaces for this pilot program.
I think it was Denise.
These who asked earlier, what do I do if I don't have the proof?
Then I would do a pilot program for free.
I would do a one-day or a two-day event.
And I would say, this is the result I'm looking for.
We're going to charge $5,000 for this initial program.
I'm looking for four applicants.
I would take applicants.
And you're doing this because you want
to test proof of concept quickly.
Why?
Your CEO.
Right in the chat, I'm a CEO.
CEOs, they're not afraid of feedback, are they?
Nope.
They're not afraid of, I sent the email out, nobody clicked.
I had a great program, the Coffee Sleeve Fix.
Yeah.
I had a banner.
Do you remember that?
Just, if you didn't catch it, it was the Coffee Sleeve Fix.
I had a pop-up banner made.
I mean, it was a great program.
Guess how many I sold?
I didn't sell zero.
I sold two.
Personally, honestly, I'm still a little ticked about it.
But nobody wanted what I was offering.
So I took the feedback.
I still, I should get the pop-up and have it
in one of our videos.
Yeah, you should.
It's a cute pop-up.
Like, the graphic is really cool.
Nobody bought.
Nobody.
So Monica, I would test the language that you share with me.
We're going to create your content like Christ,
do it in a single day.
We have something that we created
that we train on in our programs.
It's called the Price Ascension Tool.
And for people who are scared to death of the $5,000 price
point, we will allow you to start at $3,995.
We will allow you, but we call you fussy.
It's OK if you're fussy.
But we have fun with it, right?
Because our program, just so you know,
is called the Finisher Lounge.
We have the Finisher Kit.
We have the Finisher Lounge.
We have masterminds.
We have all this stuff.
But you're like a fussy finisher.
OK, you want to be fussy.
It's OK.
We have fun.
Love it.
OK.
Does that answer your question?
Yes.
And keep me posted.
I love it.
Like, that's a real need.
Yes, yes.
I mean, it wasn't my idea.
So I figure there's something there
that needs to kind of bloom.
But I see how it's kind of funny how we just
think so small in terms of the value of what it is
and what it can morph into with the momentum it's given.
Our conference was called Momentum Live.
Momentum Live.
And the tagline was leverage your life experience.
Yep.
So I love that question.
And here's a tip for anybody who tends towards the serious.
There's a saying that sales is a transference of energy.
This is good.
OK.
Sales is a transference of energy.
Bye, Lynette.
And so if you don't know where to start on your result,
start with a fun result. Start with a fun thing
that you're excited to work on.
There's also a whole thing that you and I have
talked about, the difference between the delivery
of your product and the selling of your product.
Oh, totally different.
Two totally different mindsets.
Yeah.
And you can't confuse selling your product
with delivering your product.
We cover all this in our programs.
I want to share a quick story with you.
And Holy Spirit.
OK.
How many of you know Todd White?
You know Todd White?
OK.
He's cool.
Yeah, he's cool.
So when God gave me this download
to go into the online space, one of the things
that he shared with me was a vision of what was happening.
And I think I'll go ahead and draw it on the board.
Yeah, now I want you to get the picture.
I'm underneath the house.
I am cranky.
I'm sad.
I'm feeling defeated.
I'm like, this is bad.
Why me?
A little bit of an orphan victim in there.
I tried it, it failed.
It didn't work, it failed.
Spending all this money is not working.
And I was like, Lord, why are you asking me to do this?
And God showed me, this is not going to be a very effective drawing,
but he showed me almost like a net that the enemy of our souls had over the earth.
You and I are seated, according to the book of Ephesians, in heavenly places.
This is my, I call it my Lance Wallnau chair, right?
My Lance Wallnau.
We're seated up here with the Lord.
And we are seated inside of Christ Jesus in heavenly places.
Right?
And down here, there are all these people who don't know about Jesus and they don't know about what's going on.
And the enemy, even though Jesus got the keys to the kingdom and said, here you go.
The enemy has some things going on in here where he's got some authority.
And God showed me this little net that he had.
I'm like, why me?
Why do you want me to do this?
And he said, Ann, he said, right now there are ministries, amazing ministries doing amazing things.
Let me use green.
They are, they are doing amazing things.
He showed me Heidi Baker's ministry and Todd White's ministry.
But right now these two ministries are suffering undue warfare because all my saints aren't doing what they're supposed to be doing.
And depleting the enemy's resources.
So these are, they're suffering undue warfare.
And at the time, I was having this discussion with God about holiday decor.
I'm like, who cares about holiday decor?
And he's like, precisely.
Precisely.
So the enemy's on a budget and he's like, Ann, my saints need to actually build businesses that are transformative businesses.
And God, the word he used was butterfly businesses.
It's like butterfly businesses go unnoticed until they don't.
One butterfly here, one butterfly business here, one butterfly business here.
And he said, what happens is it, it depletes the enemy's resources.
And he now has to budget to try to take out these things, but he can't.
So now instead of having undue warfare on some of these major ministries doing major things, his resources are depleted.
He can't get there because there are a million butterflies, million butterfly businesses all over the world.
Every area from holiday decor to consulting to, we do a lot in the sports industry, football, hockey, swimming.
And these businesses transform.
They transform lives.
When I met Todd White in person, I repented to him.
I said, we actually had dinner with he and his wife.
We met first at a thing at Bethel, a small dinner, and then we were in Texas and we had dinner with them at In-N-Out Burger.
And I said, Todd, I need to repent to you for something.
And he's like, what are you talking about?
So in 2008, God told me to build a business and he gave me this vision.
I don't know actually what year it was, so don't quote me on 2008.
I should go back and look at my journal.
I said I didn't do it.
I thought it was stupid.
I disobeyed the Lord.
Heidi Baker had cyclones.
Todd had, you know, lots of warfare.
I'm not saying that my disobedience didn't do that.
What I am saying, though, is everything in the kingdom is connected.
I asked him to forgive me for not creating a holiday decor business because I felt like the Lord told me to.
And then to train other people how to create these businesses, these information product businesses online so they could just fill the earth, fill the atmosphere, fill the space, fill the air with transformative, we call them butterfly businesses.
Let me put it another way.
You not doing that left more resources for the enemy to direct back at Todd.
else or even me. And I share that with you because sometimes the thing that holds us back is we think
that what we have is insignificant. You all have kingdom messenger platforms now. The next step for
you is to create those businesses because those businesses are going to be the one-to-many vehicles
where people can engage and learn how to create content like Christ.
Learn how to do consult life coaching, right? Learn how to have a sanctified imagination.
Is this making sense? And so I don't share, I think I've shared that reason twice.
Like that's, I mean, I've shared it. I shared it in our, we have a certification program. It's
called the branding advance. I shared it in that. I shared it in our mastermind program,
but I share that because this process, it's worth it. Okay.
It's just absolutely worth it. And I mean, he looked at me like,
mm-hmm. He was very gracious, but he got it. He did get it. And he was like, mm-hmm.
I was like, I'm sorry. I basically disobeyed the Lord because I thought it didn't matter.
And I was wrong. So I'm asking you to forgive me.
Okay. So what you carry matters.
Cannot stress that enough.
Any other questions? So Monica, I'm looking forward to hearing about your program.
Me too. That'll be fun.
Right? And here's the thing, Ben, Monica, Xavier, everybody else who's still on,
you will listen. You'll lean in and find out what your clients want. Because your clients
will pay for what they want. They will find the money. They will find the money. And so in your
two day or your single day or your six weeks or your four week program, you're basically, you're
not coming to them, telling them what they want. You're listening. You're leaning your ear in,
right? Just like God does with us. What do you want? God's like, what do you want? Shauna?
Shauna had a high ticket sale. I think recently she just finished a challenge. It's amazing.
I saw that. That was cool.
Come on.
Well done.
Come on. Right? What do you want Tamera? What do you want? Right? And that can be a scary place.
That's why we take time with our clients. We're like, I know it's like the new car. I don't want
to spill the coffee.
Get it. Actually getting what you want can be a scary thing.
It can be. Right? It can be.
Any other questions?
So I'm hoping, oh, here he is. My nephew is
I was like, I'm trying to time it so I can say it before he starts.
It's all good.
So, oh my goodness. Again, I just echo what everyone has already said. Thank you both
so, so much for pouring into us today. This is a whole new world for me. So I'm just like
wide-eyed and everything. So if I don't even know that I have a product right now,
can I still do a discovery call?
Yes.
Yes. Bless you for asking, but absolutely.
Yes. Yes. And can I, can I, can I say something? Sometimes it's easier to get on the call
before you have a product because we're not, we're not undoing stuff. So yes, absolutely.
A hundred percent.
Thank you.
I wanted to ask you the same thing because I went on and I looked at the questions. I thought,
you know, how much money are you looking for? I couldn't fill in anything.
And so I got off the site and didn't finish. I, I know what I have in me,
but I don't have things all planned out. And I don't even have the,
the YouTube videos or whatever it takes made.
So is, is it still worthwhile getting on a call?
Okay, then I'll do it.
Absolutely.
Here's, thank you.
You're welcome. You're welcome. I want, I want everybody to hear this.
The fastest path to success in this space is to step in.
into it. It's to do it now. I don't want you to have to repent
to talk. Please forgive me. Right? Do it now.
Yeah, I don't think our goal isn't to convince anybody that
they should do this or that. Because you have to decide
that. But our goal is to I think it's for me, it's two
things. Number one, I don't want you to not do it by some
illegal default. What do I mean by that? By just thinking, well,
I can't do it or I'm not good enough.
Or I'm not ready.
Yeah. And then the other thing is, we don't want you to, if
you decided powerfully, that it wasn't for you, that's, that's
great news, actually. Then that saves you from going down a path
and wasting time on something that you're not meant to do. And
that's okay. So yeah, we're not trying to convince anybody of
doing it. We just don't want people to, to not do it for the
wrong reason. If that makes sense.
Yes. Now that's that. That's really important. And Patrick
tells a story about when he was coaching freshman football.
Really? Yeah, I'd like you to tell it because I think that's
important. I think, you know, permission, especially in the
kingdom, if we've come out of a religious background, or we've
come out of that, which is kind of where I came out of. I think
this is, I think it's a really important concept.
So in the United States, we have four, four grades of high
school, nine, 10, 11, 12, nine is freshman year. And so it's a
first year of high school, American football is a big sport
here, obviously. And I coached a lot of football one in some
years, one year, I coached this freshman football is the first
year of high school. And for the vast majority of young men who
play freshman football, it's the first time they've ever
played, they've never played before. So they don't need, they
have this idea of what it's going to be like. And there used
to be this saying amongst coaches, that the goal of the
freshman football coach is to get every kid to come back. And
I always thought I reacted strongly negatively that
absolutely not. My goal is not to get every kid to come back
because I see these kids every day. Some of them, it's clear
they don't like it. What I want is to make sure that if they
don't like it, it's not because I'm doing a bad job. I want to
give them the most authentic experience of football that they
can get at this age, so that they can decide for themselves,
if it's something they want to do. And if they get a fair look,
and they don't like it, they shouldn't come back. And I don't
want them to come back. So the goal is not to get people to
come back. The goal is to just get people to see exactly what
it is, what it really is, and then make a decision for
themselves. And so in the same way, our goal isn't to try to
convince you to do something. Our goal is simply to be to try
to present an authentic look, and give you and equip you so
that you can make a decision that is informed about you for
your life.
What did you say make a decision? Yeah, decision. What's
the first part of everything that we teach mining how you
make decisions, we call it mine deciding. Because if we can mine
how you make decisions, and really make decisions from a
place of power, mining that gold, right? The streets in
heaven are gold.
Now, if you do work with us, and you decide to do it, you
know, we always say so much as it depends on us, we try to push
you and make sure that we do everything we can, so that you
are able to be in a position to succeed. You know, it ultimately,
like I said, it doesn't, it depends more on you than it
depends on us. But so much as it depends on us, we want to
make sure and so we can push a little bit sometimes and hope
people can like, if you got to some point where you're like,
I'm out, that's fine. And people do. People go at different
rates. Yes. And different paces. And it's all fine. That's all
good. But there you're the one that's
is your pace of progress, not us.
And we're always going with the assumption
that you wanna go quicker rather than slower.
Yeah, we train under the assumption
that you want to finish fun and fast, okay?
So that you can then start the next thing if you want,
that you can finish fun and fast.
So we're very attuned to what's happening today
in the marketplace.
And we let the market feedback help us make decisions.
We don't try to force our, what's the word, Lord?
Our opinion onto a transacting market.
We let the market tell us what they want to transact in,
and then we help them transform from here to here.
And that's that river where we're sitting,
we're seated in heavenly places,
we're like in Christ Jesus,
and we're like, we're looking down through time,
we're looking down through the atmosphere,
and we're looking on the earth and we're saying,
okay, what is God doing today, right?
And how can I get in the river of today, right?
And that's the multiplication of influence,
it's the multiplication of impact,
it's also the multiplication of your income.
Because you're creating wealth,
you're actually taking something
that's kind of all over the floor,
and you're creating a container
for wealth to be transacted easily.
Does that make sense?
One, if that makes sense,
two, if, and I don't know what you're talking about.
Okay.
Any more questions?
And then you, awesome, Xavier.
Yeah, just real quick, just something you just said,
which was letting the market tell you, okay,
I know what God has blessed me with.
And I know, I'm learning how to convey that message,
but finding the market, I think that's the question,
and maybe that's what we'll discuss tomorrow,
but that is really becomes the question.
I've got this, I have my avatar,
and that's why I asked you the difference
between a scalable avatar and the avatar.
But finding that in the marketplace, okay,
or identifying, even if you know who you need,
how you find them and how you go about that,
that becomes the real question for where I'm at.
And it's really interesting
because I think the Lord's been preparing me
for months for today, okay, to come through,
so that, okay, I've got all of this,
but this is, okay, here's my next step,
here's the stone that I'm stepping on next.
So thank you guys again,
because this has been a divine appointment
as far as I'm concerned, okay.
You're so welcome.
You're welcome. Absolutely.
You're welcome.
I love that process.
And that's, a little bit about that process, Xavier,
that was my 30,000 email blog list.
Yeah, yeah.
Versus, oh my goodness, I actually reached more people
from finding that one and testing that one
kind of $5,000 price point with the expertise.
So that then we can actually scale.
Right, right.
We can reach more people and yeah,
it's, I mean, it's actually a beautiful process.
And once we start to see it,
then we start to see it all over scripture.
We're like, oh my gosh, Nicodemus came at night.
He went to the altar.
That is it, exactly.
We think of it in certain terms in a certain way,
you know, until we finally get hit upside the head
and go, oh, it really meant this, you know,
and it doesn't negate what we were thinking,
but that's not the focus, okay.
You know, and so that's what I've learned
and that's what I'm learning and getting that out
and, you know, and dealing with my avatars
and helping them to come to the same realization,
you know, in my particular case,
because I've also been focusing on business people,
but it's, look, it is the relationship, not religion, okay.
And we have so much religious thinking
that we miss everything that, you know,
that God has for us.
And so when, if you can come to this understanding,
especially in a business environment,
yes, then you can, you know, be,
impact can be great, you know, because of what the Lord, you
know, what wants to wants to do and your example shows others,
which shows others which shows others. And you know, this is
how the kingdom I believe is going to be spread. So I am
excited about that. But it's you know, who? How do I? Where do we
get started? Okay, know what the message is. Okay. I know what
God's calling me. I've been whacked in the head enough times
to finally get it right. But I also want to know, okay, where
do I find the people who need this message the most? Okay.
Right.
Really appreciate that.
The you know, one of the things that we're looking for use the
pond example of rock, you know, a stone that you step on. One of
the things that we and I don't know why.
Um, okay, again, multiple millions of dollars right here,
friends, team, right. It's the pond analogy. If we can test
find that avatar, then we know the ripples out to a lower price
point and a broader audience. We also know, hubbing in to a
higher price point. And because you are the content honing your
sound so that your signature sound sends the ripples is the
key. Okay. And positioning yourself as the CEO who has a
two day workshop or a one day workshop for sanctified
imagination for $5,000. You know, if you haven't done it
before, then we would probably have you do a test program, a
test pilot, right and have you get some testimonies. But during
that during that test, you're listening. You're listening,
but what does your customer actually want? What what are
they? What did what objections do they need to overcome? You're
leaning your ear in and you're just listening, right? As you're
walking them through that. And it's actually it's a symphonic
process, if you will. You know, we'll use music analogies, you
know, ripple effects, things like that. And it's fun, you
know, right. It's fun. Yay.
Bruce, are you still with us? Is there anything you want to
share in a wrap up or anything like that? I don't know.
I've moved on.
Well, yeah, we bless everybody. Absolutely. All right. So we like
to do this because it's it's just what we do. It's been a
pleasure. I'm looking at the screen. It's been a pleasure. I
know we're gonna look at the camera. You guys are amazing.
All of you. And all the ones we knew new relationships and the
ones that are pre existing and we just say, the Lord bless you
and keep you. The Lord make his face shine upon you and be
gracious to you. Lord turn his face towards you and give you
peace. And instead of doing he puts his name on you. And he
blesses you. And we always add. Everything you touch turns to
gold.
That's good. I like that. Thank you. Thank you. Thank you.
I want to hear from all of you. I expect to call you guys. You
guys are awesome.
Okay, Bruce.