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start rolling. I like to ask some questions and I just want to know who likes to finish what they

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start? I love to finish what they start. Everyone who doesn't. Yeah and I tell you what I hate when

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I don't finish what I start and I hate even more if it's a habit. Who wants to have more impact?

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Who wants to multiply their message? We all have a message. Everyone's given something

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and we have a natural desire to want to multiply it. Who thinks I love this question that having

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some more money would help you multiply your message? I know, I know. All right the gospels

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everything else cost something right? So you know that's just a good place to start because I think

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it shows just we're all on the same page and a couple of things. So the way we like to do things

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is we really like call and response. We really like engagement. So we do ask questions. We

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encourage response in the chat. We may ask you to unmute and agree. We'll ask you to repeat things

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and there's a reason for that. There's studies out there and I always say I don't know the exact

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numbers but the order of magnitude communicates the point. If you just take notes, actually if

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you just sit there and listen you retain something like 15 percent. If you take notes that jumps to

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something like 30-35 percent again the numbers may be actually different and if you verbalize and

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respond your retention goes up dramatically. It goes way over 50 percent and so because one of

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the things we don't want to just have an information session. We actually want

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transformation to occur. Can I say something? Yeah. Let's say transformation. I'm here for

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transformation. Thank you. I'm here so we like we will go back and forth but I am here for

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transformation because your transformation means that somebody on the other side of your message

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is going to be transformed and that's what we're after. I think everybody in here has got a

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kingdom mindset and has a heart for God and God transformed me. The message that he's put in your

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heart has transformed you and that transformation is what we want to help you put a frame around

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for your signature. Okay so if we go into church mode. Yeah.

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Am I going to church mode? Yeah just go with it. He grew up Presbyterian but I came to the gospel.

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I grew up Presbyterian but I'm healed.

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I love Presbyterians. Don't get me wrong but the frozen chosen is accurate. There you go.

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We want to have fun. That's the other thing. We want we want to have fun. Who here wants

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to have fun today? Fun in the learning, fun in the process. Yeah and you know along those lines

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you know we came up with this saying we put on a conference in Dallas last year and it was at that

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time a big undertaking. It was one of the bigger undertakings we'd done and we finally came to

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the conclusion the best way to do it successfully was don't take ourselves too seriously and show up

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and we had fun and so we don't take ourselves too seriously. We're always going to show up.

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Just say to yourself I'm not going to take myself too seriously and I'm going to show up.

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Can you write that in the comments if you will agree that that's what this is going to be today

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that we're not going to take ourselves too seriously and we're going to show up. Yeah and

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that doesn't mean there aren't important things that we'll talk about. We are going to yeah we

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are we are and you know we have a consulting business. Yep. We have a varied background

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between the two of us which we have yeah which we have through trial and error a lot of error

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figured out how to meld and in that consulting business we've got corporations to trade on the

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New York Stock Exchange that we consult with and we have early stage entrepreneurs. We got

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the range. Yeah exactly. Right they've got the range in the chat so that sinks in because we

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really are like the creative entrepreneur and the corporate guy and our it's it's fun and it's

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awesome because we do get to see. No I am not a corporate guy. I can speak corporate. You leave

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the corporate end of our consulting practice. I am not a corporate guy but no so we'll have we

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have people that pay us 30,000 a month.

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and then we have people that are paying us significantly less. I'm only just letting you

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know that to just give you a sense of who we are, our background, and hopefully that'll put

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some teeth into the things that we have to say today. Is that good? All right. One, if you agree

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and understand. Two, if you're like, I do not know what's going on in the chat. Okay. Exactly.

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My personal goal, I can say this because we're in a kingdom group, is to see a whole bunch of ones

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in the chat. So 111, 111, 1111, just see all those ones all the way through the chat. I looked at

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the clock today at 111. I was like, yes, it's going to be a good day. It's going to be a good

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day. All right. So we are here today to share about signature courses, signature series,

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and signature sounds. All right. Are we, if you're, if you're in agreement with that,

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and you're ready to get your signature course, you're ready to get your signature sound out

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in a form so that your audience, your message, all those people following you on TikTok,

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all those people following you on YouTube shorts, all the people following you on Instagram stories

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and reels, that there is a place where they will be able to actually connect with you if they want

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to go deeper. Okay. That's kind of the framework that we're after today. Are we, are we good? Let

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me know one in the chat. If we are on the same page. Awesome. Awesome. So we're going to start

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with a story. How many of you have a story of a backstory?

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Anybody? Everyone has a story. Everybody has a story. There's what you tell people. And there's

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what happens to really good stuff. You're not going to get, but you'll get some decent stuff.

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Okay. So, um, just to, just to give you some context, I have been an entrepreneur since

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1989. I guess we got married in 1987, promptly moved our hides from UC Berkeley, where we met

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to New York city. And we lived and worked in New York city, um, on two separate occasions,

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but I was always an entrepreneur. I was an interior designer slash decorator by trade.

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So if you have a trade, I want you to write your trade in the chat, just so that we can see

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the different trades that we have. You have a trade, you're an engineer, you're a nurse,

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you're a physical therapist, you're a doctor, you're an administrator. Um, you are, you know,

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a parenting coach just right. And so we've got professional technique. I love it. Um, I love it.

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Nonprofit development. I love it. So you've got, you actually have a trade, some skill set that

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you might get paid for during the day. Well, that was, that was where I was very creative,

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no interest in being part of any sort of large structure that is constraining.

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Everything's a possibility for her, you know, and not afraid of authority,

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you know, so very much the entrepreneur. So in 2008, I went back to work and I felt the call

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of God on my life to go into the online space. Now I think ever is, is everyone in here a kingdom

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messenger? You have self-identified as a kingdom messenger. So you've had a call from God to be

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in the online space. I believe Lindsay puts it this way as a creator, not a consumer, correct?

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You are a creator. You're not a consumer. Well, I felt the call of God to go into the online space

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in 2008. And I spent the next five years in a, I'm going to use some French here in the living

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hell. Yeah. Um, I am not going to cry right now. Um, but I'm going to ask Patrick to help me tell

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my story because I was under the house in a basement, like setting, trying to figure out

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how to take my trade, my knowledge as a decorator and a designer into this new world called the

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online space and to put it into a package and to monetize it so that I could sell it. I was

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arguing with God. I was arguing with him. I was spending copious. Is that the right word? Copious,

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like large sums of money. I think the first year I dropped over $70,000 and had no fruit.

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I was paying mentors who had no grid for Jesus. I was trying to be a software person. It was a

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living hell. And we'll, let's back up a little bit because, you know, like she said, she had,

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we lived in Manhattan. We lived in Beverly Hills. It was an apartment, but it was still Beverly

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Hills. And, um, I was in graduate school and she was working in an interior design business. We

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worked, lived in the Bay area, worked in the interior design business. And so she had a long

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history of, had some,

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um had some famous guy that was your customer he was like a in New York he was like a news guy or

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something anyway um and what happened was in the early 2000s as everything began to come online

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a lot of what was delivered by interior designers began to be available directly

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to people who were doing their own homes. Can I can I ask a question of any of the people in the

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how many of you have found in your trade or your business or your industry that the model for making

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money has shifted recently or how about this how many have had the rug pulled out from under

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and then you're like what what just happened what just happened and we was I the only one

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we've both been through this in different in very different ways but both been through this

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and and so when she said she felt the call had gone on her life to go into online business

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that's true and I think part of what I don't want to put words in your mouth part of what he

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used was this whole we we actually there's a word for it's disintermediation she was

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disintermediated taken out of the mediation between the customer and a lot of the providers

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and so she went into this online business and this was 2008 and I was in the financial business

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specifically with respect to mortgage-backed securities and if you remember 2008

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yeah raise your hand if you remember 2008 it was holy hell right and I what I did was like right

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in the epicenter of that and so I was completely gripped in fear I actually lost my job at the

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time yeah and she started this business I found another job but I was very concerned about

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how we were going to do and money and all that stuff and she steps into this online business

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yep so I keep going no let me let me just look I just here here's what I want to know

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how many of you have ever felt like you've been in that place where you have the call of God on

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your life you've got a skill or a trade and you're frustrated trying to actually figure out

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how to take the message that you know you've got from the Lord and then put it into a vehicle that

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someone can actually transact with yes and you might even have people close to your life that

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you love who aren't supporting you okay we're gonna tell us and that may not be the case for

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you and that's awesome that would be awesome that was what was going on that's part of our story so

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that's what you're gonna hear from us okay so here's one one of the things that I was struggling

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with was I know as someone who loves the Lord that you know people who already love the Lord

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we vote with our hearts we vote with our connection we vote with our time

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but there are a lot of people who aren't quite there yet and it's actually way safer for them

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to vote connection with you with their money okay just stop and think about that

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because that's true right it's safe for them for them to vote for connection with you with

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their money and that may not sound keen to me but it's actually a bridge so just just

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write in the chat because this is one of the key say it's a bridge it's a bridge money is a bridge

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it's it's a it's a vote that makes someone on the other side of your message feel safe connecting

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with you that's the power of coming up with a signature sound a signature message so all

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those people following you on your kingdom channels on your kingdom messenger channels

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that they're they're like okay I want to vote with my heart but if I might feel a little vulnerable

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and so your creation of a signature course a signature sound that they can kind of step in

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you know you put your toes you're just sort of slowly stepping into the ocean so your stewardship

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of creating a signature course for your audience actually builds a bridge

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for those ones who want to come closer but but are a little afraid okay and I think that's why I had

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so much battle from 2008 to 2013 when I finally broke through and we're going to talk in the next

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section about like specific breakthroughs like specific decisions that I made that we want to

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give to you so that you can transform your sound into a sore a story your sound

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into a story, into a course that will sell.

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OK. Are we on the same page there?

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OK, so let's talk a little bit about.

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Fights. Oh, it's funny.

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I like it.

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So for those of you who came out late, we're doing this.

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We're on the road.

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This is an away game for us, as I like to say.

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We're not at home.

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So normally we'd be on two cameras.

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And so it's just weird to look so closely right there.

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And we did not coordinate.

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It was unplanned. It was unplanned.

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It happens all the time. All the time.

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OK, so I'm under the house creative, trying to obey the Lord.

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So under the house means in our old home, it was a split level.

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And on the lower level.

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If you walked toward the end of the house,

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there was basically an unfinished portion.

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It was what they don't have basements in California.

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So it was our basement.

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And if you went into this unfinished portion, it was cement.

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It was it was framing.

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It was wires and pipes and old furniture.

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And in the middle of this place and had put up a desk

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where she was trying to work on this business.

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Now, the reason that's really relevant is because remember,

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we're talking about somebody who was an interior designer.

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Space matters. I think I mean, how much space matters.

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If you if you care about space, raise your hand.

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It doesn't matter to me as much.

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It matters a ton to her.

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So the fact that she was underneath the house doing that for her was

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that was a drag on her energy.

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She was trying to figure this out.

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She had invested a lot of money, like she said, with mentors and software.

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And I remember specifically there was a software she bought called Camtasia.

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I still have no idea what that does.

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But I wish she was always ranting about temptation.

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I remember I went downstairs one day.

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And I'll be honest about how you did this.

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I'm OK. I will.

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I want to get the picture.

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You are not too much meaning.

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Tell tell the with the

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there was an there was a an anger.

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I got it. All right.

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I'll be quiet. All right.

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So I came down with an American Express bill.

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And remember, I had lost my job.

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I had found another job at this point.

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But I had gone from a relatively predictable income to pure commission.

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So I was probably a little freaked out about that.

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And I got this American Express bill and she had purchased a software

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called temptation.

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And I don't remember what it was.

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It was probably 300 bucks.

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And there was all these other expenses which she put on.

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And I and I had a highlighter.

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I was going through it.

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And I'm and I in my mind, I'm like, hey, what is this?

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But I think in truth, I was like, what is this?

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And and this is right when she's about to melt down

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because she can't figure out how to use a stupid thing anyway.

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And I'm accusatory.

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I'm angry. I'm I think it's complete waste of time.

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Total BS.

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All I see is money going out the door.

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I see it as spending money and not investing money.

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Mistake number one.

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Actually, that's probably mistake number ten.

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But, you know, so it created a ton of tension.

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We had tears. We had.

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Raised voices.

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Things probably got thrown.

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I don't remember.

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I don't want to exaggerate.

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I threw anybody here.

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Is it OK if we if we share like a little like we're in a safe group?

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I'm trusting you because you are part of Bruce's community.

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And I'm trusting you because you have kingdom hearts.

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Has anybody ever been through a bad season of life relationally?

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OK. Yeah.

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So I threw I think I threw well, I threw a set of keys at him.

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Do you know what the worst part was?

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He caught them.

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I think I think God was probably on her side,

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but that was like, no, no, no, no, no, no.

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Because I probably know.

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So I want to I want to invite you into that space

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because I almost quit.

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So in the the picture that we want to

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share with you is the

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and probably not just share with you, but provoke in your own mind,

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maybe sometimes specifically with respect to trying to do things online,

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whether you're building a ministry or whether you're building a business

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to make money, how it can feel like your feet are set in cement.

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And then when your feet are set in cement, somebody comes along and laughs or.

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points or uses or accuses or calls you dumb or whatever the so fast forward that went on for a

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few years finally and got a breakthrough i don't want to steal your thunder but my part of the

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story is i am now a convert i call myself a convert you know and i've i i've like gone from

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one end of the spectrum to the other so i've gone from being a detractor to a partner

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and but what's great about that is as we do this and we and in the language of talking about it in

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the language of of when we're teaching i think i have a heart sometimes for people who are seeing

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things a certain way or having certain questions about will it work or yeah but or there's the

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facts we'll talk about facts later we're going to talk about facts or this what about that

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so i i want to i want to share this because as a kingdom messenger

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we all know the enemy isn't fighting you where you are he's fighting you where he's he knows

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that you're going to be and at the time in 2008 to 2013 i didn't really have language for it i

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knew that god had called me to a space he'd given me favor i did some work behind the scenes for

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lance wall now and his organization i was invited to speak on some pretty big stages i would have

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moments of breakthrough moments like this moments and then it would collapse and i finally got to

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the point where i got the fear of the lord on what god had put into me to finish and when i got the

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fear of the lord for what god put in me to finish was like and you're going to finish this you're

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going to put it in a package or a container that can convert and sell and i'm holding up my coffee

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cup if you have a coffee cup or a pen or a notebook those are all containers i want you to just pick up

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a container and say i will put my wisdom in a container that will sell okay it's it's one

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too many it's the loaves and the fishes okay as a matter of fact i remember when that happened

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because you wrote it out i did you said i feel like the lord if you'll do x y and z i'll bless

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it yep and he did and then i think i think you actually had to ask for an extension i did yeah

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i did i i felt like the lord had given me an instruction he said if you'll do this by this

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date i had that holy fear on me i still got the newsies the and then i by that date i still hadn't

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finished and i literally wrote out almost like a contract you know lord i'm asking for an extension

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and my personal breakthrough was you ready to be completely underwhelmed

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okay how to decorate like a pro how to create rooms as beautiful that live as beautifully

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as they look and how to customize the dog bed in the family room it was an eight-step system

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okay i did a webinar the first time i i did the webinar i made just under five thousand dollars

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you would have thought i'd like you know bought a house in hawaii the second time i did the webinar

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it dropped i made just under fifteen thousand dollars it was like 14 something i thought i'd

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made a million dollars and it was like i've got the container but that's that's a key moment sorry

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no no that those were those were key modes so how many of you are ready for like a four thousand

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dollar breakthrough anybody if you can do four you can do 40 if you can do 40 you can do 400

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i mean it's it's throw a wrench you can dodge a ball does anybody know that movie line yes 100

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no if you can do four you can do 40 if you can do 40 you can do 400 right because it's all virtual

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not saying there are a few more moving pieces yes there are we're not talking about building

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a factory no no no so is anybody ready to take their signature sound their signature message

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put it in a form put it in a form where you're building a bridge for the people who are voting

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with their money not with their hearts quite yet okay and and i want to compliment everybody

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because especially especially i think this group which is really probably at the end of the day

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in the heart more message driven more impact driven

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Because that's a heart that says, why not?

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That's a heart that says, why wouldn't I want to help?

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Why wouldn't I want to make a difference?

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And the reason I phrase it that way

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is because if you go back to the story we told when

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we were in such tension about, what are we going to do?

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And I kept saying, she kept saying, I can do this.

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Why not?

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Why wouldn't I try?

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And I was saying, why bother?

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So she was, why not?

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And I was, why bother?

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If you remember earlier, I said, everything

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was a possibility to her.

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And I was like, why bother?

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And why bother, which is not who you are, is small,

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avoids discomfort, avoids confrontation,

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and just tries to get by.

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Why not?

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Steps out.

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Why not?

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Takes risk.

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Why not?

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Has faith.

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Lives in faith.

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And if why not steps out and takes a misstep,

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why not believes it's just part of a process.

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It's not an end point.

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That's good.

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That is one thing that you really did help me with,

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as even in that season.

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There were things, and this is for all the people who have

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people, I don't know how to ask this question

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and get a response on this, because sometimes life

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can feel really vulnerable, especially

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if we meet at the point where I was $70,000 in no fruit

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and feeling like an absolute idiot.

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That was where I was.

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And me agreeing.

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And him agreeing.

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But there were things that Patrick would say to me,

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and I'm like, dang it.

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I know he's right.

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I got to listen.

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I have to listen to that.

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And it was those moments with the Lord

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when I had to level up my identity in Christ.

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I had to level up that space where

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I chose to believe that God wanted a good outcome for me.

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That he hadn't just set me up to make a fool out of me.

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Because on the bad days, that's how I felt.

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On the bad days, I felt like, you asked me to do this

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and you just did it to make a fool of me.

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And that wasn't actually the case.

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But those were some of the things

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that got rubbed off of me that took five years that

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should have taken five weeks.

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And that's so not God.

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He's not going to set you up to make a fool of you.

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He's not there to tell you bad things in your ear,

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get you to doubt.

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No, no, no.

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So he's why not?

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He is why not.

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He's like, what do you got?

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Let's do this, right?

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What is it?

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Graham Cook says, God would rather

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have us go up to the line and a little over it,

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than not go up to the line at all.

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He says, he would rather have us go up

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to the line of presumption.

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Because I still, for so many years,

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was like, well, I don't want to presume upon the Lord.

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And Graham Cook's like, he'd rather

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have you go right up to the line of presumption

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and go a little bit over it and just move the line.

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Then you have you three yards behind the line

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and never coming close.

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Because that gap between where you are

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and that line of, I'll call it presumption,

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that's just lack of faith.

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Woo.

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We're getting mic'd up.

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I just thought of that.

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That's pretty good.

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That's pretty good.

365
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Thank you, Elizabeth.

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Yeah.

367
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Wait.

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All right.

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Why do we share that story when we're

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going to talk about framing out your signature course?

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Why do we tell that story?

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Tell that story because as you are

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taking your content and your knowledge

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and building a bridge for people

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who are going to vote with their money to follow you,

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I must say it, there are giants in that land.

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And we all know what that means.

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However, Joshua and Caleb or the 10, who's it going to be?

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And when we enter into the online space, it's your land.

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It has your name on it.

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You have an area that has been assigned in the online space

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by God.

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And that is territory that you are supposed to be taking.

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And the giants in the land, some of the giants

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are speed to market.

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Write that down.

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One of the giants is speed to market.

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Another giant in the land, will it sell?

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That's a giant in the land, market feedback.

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Another giant in the land, copycats.

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Okay, copy cats.

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What are giants in the land in the Word of God, there are food.

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So, so just just understand that the giants are food. And I say that because Patrick's going to talk in the next section about how we frame facts, and how we actually use those framing of facts to help us as we're putting our vehicle together.

394
00:30:30.000 --> 00:30:37.000
Okay, I was getting nervous when she says Patrick's going to talk about because half the time I don't.

395
00:30:37.000 --> 00:30:47.000
I got that don't worry about this making sense is this is this resonating with anyone just let me know in the chat and thank you. Thank you for putting that in.

396
00:30:47.000 --> 00:30:49.000
It's tomorrow, right.

397
00:30:49.000 --> 00:30:50.000
Yeah.

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Tomorrow.

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00:30:58.000 --> 00:31:13.000
I come up with these things like niche like he's that's how I know remember how to pronounce niche, it's niche like he's so Tamara like George mirror. Yeah, my literal, my mom was literal with the spelling Tamara.

400
00:31:13.000 --> 00:31:15.000
I love it. I love it.

401
00:31:15.000 --> 00:31:29.000
All right, so if this is resonating with you and this is this is emboldening you to say okay it is time to take that signature message that kingdom message, and we're going to put it into a format where more people can vote, not just with their

402
00:31:29.000 --> 00:31:35.000
hearts, but with their dollars with their emails with their time. Okay.

403
00:31:36.000 --> 00:31:46.000
So, I would like to actually take some questions right now do you have any questions, and then that we can answer right now.

404
00:31:46.000 --> 00:31:50.000
Just go ahead and raise your zoom hand.

405
00:31:50.000 --> 00:31:54.000
Ben.

406
00:31:55.000 --> 00:32:09.000
Yes. Okay, thank you. It's really great. I have one question because I'm a little bit confused, what is it you're talking about a bridge right that takes them with the money from to your kind of what is on the other side of the bridge.

407
00:32:09.000 --> 00:32:19.000
In your terms, that would be really interesting to me. Wonderful. I don't have a physical product or I don't have an in person coaching or designing a literally online.

408
00:32:19.000 --> 00:32:28.000
That's all I do. So, wonderful, very interesting to know. Can you see the board right now I love this question.

409
00:32:28.000 --> 00:32:48.000
Can everybody see the board. Okay, so, right now, I'm going to put a bunch of question marks out here. These are all of your followers, your kingdom tribe that you're building on Instagram, Tick Tock YouTube, Facebook, this is, this is where they are right now.

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00:32:49.000 --> 00:32:58.000
You have news a heart, something that God has given you as your core kingdom message.

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Right now, there are people who are watching you.

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00:33:03.000 --> 00:33:10.000
They're watching, but they actually would like to be able to engage more of you.

413
00:33:10.000 --> 00:33:21.000
They want to have a little bit more insight, and use into your story.

414
00:33:21.000 --> 00:33:26.000
They have questions. How did.

415
00:33:26.000 --> 00:33:32.000
How did Ben, get to where he is now.

416
00:33:32.000 --> 00:33:43.000
In order for you to do that, you basically build a signature course that they can.

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00:33:43.000 --> 00:34:02.000
I'm going to use my little mouse here, they can come on to this place, and they can very safely use money, or their email to sign up for your list, and then you can bring them back into this space with your system we're going to actually teach you how to frame

418
00:34:03.000 --> 00:34:13.000
I'm going to call this Ben's proprietary PR pro prioritary system.

419
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Right.

420
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That helped you along the way. So this bridge right here.

421
00:34:20.000 --> 00:34:25.000
Have you ever gone across a bridge been where you had to pay a toll.

422
00:34:25.000 --> 00:34:43.000
Yes, absolutely. So this is, it's kind of like the toll booth, if you will, whether it's giving your email or giving $1 amount indicates that they're very serious about spending more time with you and really learning.

423
00:34:43.000 --> 00:34:53.000
And that's what I'm talking about money building a bridge. Some of your followers how many of you are in full time vocational ministry I just want to show of hands for a second.

424
00:34:53.000 --> 00:35:00.000
Are any of you in full time vocational ministry Okay, Lynette is so in full time vocational ministry.

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You know, showing up to church on Sunday morning might be the bridge, right, and then if you sign up for the women's Bible study group, that might be the little, I'll call it a little tollbooth it indicates, not only am I interested in worshiping

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00:35:15.000 --> 00:35:21.000
with everyone on Sunday morning but but I actually want to go deeper and I want to do this Bible study.

427
00:35:21.000 --> 00:35:36.000
What we're looking for with your signature sound your signature system your signature course is a one too many transactable product. Okay, so just everybody pick up a pen or a notebook or something.

428
00:35:36.000 --> 00:35:43.000
It's a it's a one too many transactable product.

429
00:35:43.000 --> 00:35:58.000
The more you have that available, Ben Xavier, who else is on Scott Mona, everyone who's on the more you have that the more influence and impact you're going to have because it's actually an authority builder.

430
00:35:58.000 --> 00:35:59.000
Okay.

431
00:35:59.000 --> 00:36:04.000
It also helps you hone your sound.

432
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Can I add. Now, so I have a few things to add, please, if you think I'm deviating we're trying to make go for it, stop me.

433
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But, you know, you may have heard this, but we've heard it said and repeat a lot that the transformation is in the transaction.

434
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There's something that happens when somebody makes it enough of a commitment that they take something out of their wallet, quote unquote, and they give it to you.

435
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There is something that happens in them that connects them to the goal into the purpose and to you as part of that goal and purpose.

436
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And, you know, the Bible says where your treasure is there your heart is. Now I'm not saying that our financial treasure should be where our heart is versus Jesus.

437
00:37:05.000 --> 00:37:16.000
Obviously it doesn't it's not an idol. However, it is a fact of how we operate in the society.

438
00:37:16.000 --> 00:37:23.000
But when we do take our treasure, and we exchange it for something with somebody.

439
00:37:23.000 --> 00:37:38.000
Our heart is more connected. And I'm sure you can think back in times, things that you got for free, you might never have even picked up or cared about things that you pay for you steward.

440
00:37:38.000 --> 00:37:41.000
I see it in.

441
00:37:41.000 --> 00:37:43.000
We own some rental properties.

442
00:37:43.000 --> 00:38:04.000
And we have great tenants we we actually rent mostly to people who are Bethel Bible students in Reading, California, and they're great tenants, but tenants, even, even of that caliber, don't care about that property the way that I care and I don't even live there

443
00:38:05.000 --> 00:38:16.000
because my treasure is in it. And so my heart is to steward it. So I think that's another element of why it's a bridge.

444
00:38:16.000 --> 00:38:20.000
You over that. Yes, yes, yes.

445
00:38:20.000 --> 00:38:27.000
Does that does that answer your question, Ben.

446
00:38:27.000 --> 00:38:31.000
Sorry, I have an issue with my zoom and my mobile here.

447
00:38:31.000 --> 00:38:40.000
Sorry about that. Yes, very much. Thank you. So it's like a bridge offer that helps people get in the door with a low ticket or so.

448
00:38:40.000 --> 00:38:44.000
Correct, correct. Yeah, thank you. You're welcome. You're welcome.

449
00:38:44.000 --> 00:38:49.000
Lynette you have a question.

450
00:38:49.000 --> 00:38:53.000
I actually wanted to agree with you about that.

451
00:38:53.000 --> 00:39:13.000
Investing versus spending. When you were saying that where your treasure is your heart is there also. So people can choose to spend on anything right they can spend on McDonald's and Starbucks and, you know, but investing and putting their best guess into their own ministry

452
00:39:14.000 --> 00:39:28.000
That's kind of how I see it. And when I made that mind shift. I just need to tell you this because this last six months I've been in this mind shift, because I've been doing ministry forever giving everything away for free.

453
00:39:29.000 --> 00:39:41.000
And when I finally made that in your right at the outreach center that we had we were giving away free haircuts and no one signed up. And as soon as we put a value on it and said $5 donation.

454
00:39:41.000 --> 00:39:49.000
We couldn't, we had to turn people away. It's just that value. Yeah, so just, I just wanted to share that.

455
00:39:49.000 --> 00:40:00.000
Thank you for sharing that is great. That's exactly, exactly what we're talking about, and it holds true across.

456
00:40:00.000 --> 00:40:06.640
all right, in the church, out of church. I want to share one more thing. There's this

457
00:40:06.640 --> 00:40:13.280
whole edification process, just write in the chat, I will be edified, but I give God permission to

458
00:40:13.280 --> 00:40:23.120
edify me. One of the things that this also confronts and uplevels is our own identity

459
00:40:24.080 --> 00:40:29.440
and our own value for the breakthrough that God has stewarded in us.

460
00:40:31.520 --> 00:40:38.400
So each one of you has a breakthrough, whether it's in a trade area like I had in interior design

461
00:40:38.400 --> 00:40:44.800
or whether it's in vocational ministry or somewhere in between. That breakthrough that

462
00:40:44.800 --> 00:40:54.640
you're walking in cost God. And God wants to see, do you value this enough to steward it in such a

463
00:40:54.640 --> 00:41:03.280
way that it can go one to many? Are you willing to build that bridge so that other people who

464
00:41:03.280 --> 00:41:09.760
aren't, maybe aren't quite ready to just, you know, say hallelujah or amen on social media,

465
00:41:09.760 --> 00:41:14.560
but they are willing to say, okay, this feels a little safer. I can pay for that course and I

466
00:41:14.560 --> 00:41:20.480
can learn more. Okay. When I first started following Graham Cook, I was like, who is this guy?

467
00:41:21.520 --> 00:41:29.680
And I loved that I could pay to watch his videos because it gave me a safe place to lean in and to

468
00:41:29.680 --> 00:41:35.120
learn from him. And in the same way, there are people out there right now who are waiting for you

469
00:41:35.760 --> 00:41:42.480
to put together your signature sound in a way that they want to hear it. Okay.

470
00:41:44.080 --> 00:41:50.480
Does that, does that make sense? Yes. Awesome. Awesome. Yep. God paid for your breakthrough.

471
00:41:52.000 --> 00:41:52.500
He did.

472
00:41:58.800 --> 00:42:04.240
I was just going to jump in and comment because we talk a lot about, Lindsay and I talk a lot about

473
00:42:04.320 --> 00:42:09.680
leveraging the digital landscape, leveraging technology and all that. And I think this is

474
00:42:09.680 --> 00:42:14.320
one of those things where we focused very much on the influence side and building your tribe,

475
00:42:14.320 --> 00:42:20.400
building people who are following you. And I think one of the things we felt for 2022 is we wanted to

476
00:42:20.400 --> 00:42:28.320
help resource you guys and, and this group that we're running to also grow your income as well.

477
00:42:28.320 --> 00:42:33.680
And just a couple of weeks later, Anne and Patrick popped up and we're like, Hey, let's do, let's like

478
00:42:33.680 --> 00:42:38.240
help. And it was like, so the Lord is definitely in this. And I feel like there is something here

479
00:42:38.240 --> 00:42:44.080
for you guys who showed up. You're going to walk away with something awesome today. Definitely.

480
00:42:44.640 --> 00:42:49.600
This is, we've gotten tremendous value from Anne and Patrick and the system they're teaching here

481
00:42:49.600 --> 00:42:56.480
is exactly how exactly what has worked for us as well. So we fully believe kind of this idea

482
00:42:56.480 --> 00:43:01.680
and we are still working on our signature course. That's kind of in the format that

483
00:43:01.680 --> 00:43:07.280
Patrick and, but even variations of this that we have tried has been, you know, pretty successful.

484
00:43:07.280 --> 00:43:11.600
A lot of you guys are here because of one of these, these small offers, one of these small

485
00:43:11.600 --> 00:43:17.360
courses or a challenge or something. So definitely does work. And this is something I think that

486
00:43:17.360 --> 00:43:21.680
we're not called to just serve and just give like Lynette saying, that's such a great story.

487
00:43:21.680 --> 00:43:26.400
We're just served to like, give, give, give, give, give. I feel like the Lord is like, when he calls

488
00:43:26.400 --> 00:43:30.480
you to a mission, he's also going to provide the, he's going to give you the provision as well as

489
00:43:30.480 --> 00:43:37.520
the vision. Right. And so, and I feel like, like Anne said at the beginning, yes, a hundred percent.

490
00:43:37.520 --> 00:43:42.800
If you guys had more finances coming in, just imagine how many more people you could reach.

491
00:43:43.520 --> 00:43:48.160
Right. And so this is going to, I think there's some crazy breakthrough for you guys, even today

492
00:43:48.160 --> 00:43:53.520
to walk away with some awesome breakthrough. So just wanted to say awesome. We're excited to have

493
00:43:53.520 --> 00:44:00.080
you guys sharing. Thank you. Thank you, Bruce. We're honored to be here. We, this is, this is

494
00:44:00.080 --> 00:44:03.280
awesome. And we, right before we come and said, we're just going to have fun. We're going to have

495
00:44:03.280 --> 00:44:07.920
fun. And so that's what we're doing. Xavier, I see your hand up. You had to head up for a while.

496
00:44:07.920 --> 00:44:12.560
Yeah. I, I just, I had to say something that, that occurred to me because you guys are being

497
00:44:12.560 --> 00:44:18.000
open and honest and sharing, you know, your, your, your foibles or insufficiencies, your mistakes.

498
00:44:18.000 --> 00:44:22.320
And, you know, for, for most of my life, that's exactly what you're trying to keep hidden in

499
00:44:22.320 --> 00:44:28.720
order to establish authority. But, but as you're talking and as I'm seeing, and as I'm relating to

500
00:44:28.720 --> 00:44:34.720
everything that you're saying, okay. You know, I, I can see what, what immediately comes to mind

501
00:44:34.720 --> 00:44:41.840
is, you know, my strength is made great in your weakness. And that is the exact point.

502
00:44:42.640 --> 00:44:48.240
Okay. That, that, that you were driving home and exactly why we have to share our, our hearts.

503
00:44:48.800 --> 00:44:53.840
And so I just couldn't let that go by without saying thank you, because, because it's, it's

504
00:44:53.840 --> 00:44:59.360
really means quite, quite a lot. And I can relate so totally, you know, usually we go through stuff

505
00:44:59.360 --> 00:44:59.840
and we're like,

506
00:45:00.000 --> 00:45:13.000
Nobody's ever going to relate to this, but, you know, people are going through the same thing and I'm finding the same thing, you know, with with YouTube, because I've been there as well and, you know, in dealing with life in dealing with family in dealing

507
00:45:13.000 --> 00:45:26.000
with, you know, everything that we go through that the Lord brings us through in order to, you know, to grow us in order to have a step into our spiritual identity so I just had to say thanks.

508
00:45:27.000 --> 00:45:38.000
Thank you for sharing honored to. Yeah, it's, it's like, this is this, what's that she's like this is us. Well you know, Mary will get you one second.

509
00:45:38.000 --> 00:45:46.000
Our youngest son dated this girl in college. Sweet girl.

510
00:45:46.000 --> 00:46:05.000
You know, and they ended up breaking up, and she said something, and I have to add. We weren't sure about her. And I think we were wrong because she, she told something to our son, he told us what just changed our life, which is, God can only inhabit

511
00:46:05.000 --> 00:46:08.000
truth, right that in the chat.

512
00:46:08.000 --> 00:46:13.000
And so, yeah, there's no.

513
00:46:13.000 --> 00:46:16.000
There's no, there's no shame in the truth.

514
00:46:16.000 --> 00:46:25.000
You know, and obviously, you know, we don't have to share every aspect of all of our dirty laundry, it'd be a great movie.

515
00:46:25.000 --> 00:46:33.000
Not definitely RC 17 but, but, or NC 17 or whatever.

516
00:46:33.000 --> 00:46:39.000
I'm talking about for everybody, not just us. I'm saying all of us.

517
00:46:39.000 --> 00:46:52.000
All right. But, but yeah but to be transparent. My point is to be transparent and authentic and not be afraid of your weaknesses. Okay, Mary, Mary, let's let's tackle your question.

518
00:46:52.000 --> 00:47:01.000
Yeah, this may seem a little strange but but I have just the my last episode was about discipleship, and about counting the cost.

519
00:47:01.000 --> 00:47:11.000
And Jesus said when a seed falls to the ground, unless it falls to the ground and dies, it, it doesn't bear fruit. It stays along.

520
00:47:11.000 --> 00:47:23.000
And for me, I am a life coach, but I've never charged, apart from occasional. It's something I do for free. I do it for church people etc.

521
00:47:23.000 --> 00:47:39.000
And so for me counting the cost would mean, okay, for me it's uncomfortable to charge money. But if I want to count the cost and say, if I want to gain a harvest, and that's what it's going to take.

522
00:47:40.000 --> 00:47:41.000
I love that Marianne.

523
00:47:41.000 --> 00:47:42.000
That is so great.

524
00:47:42.000 --> 00:47:52.000
I first thank you Marianne for for sharing that I was just going to ask, and I see in the chat. How many of you have have that same kind of.

525
00:47:52.000 --> 00:48:00.000
What, whoa, whoa, right, right, that that thing. It's almost like that going over the roller coaster.

526
00:48:00.000 --> 00:48:08.000
So I want to I'm going to share a quick story and then we're going to take a break and I've got a little assignment for you in like a 10 minute break.

527
00:48:08.000 --> 00:48:12.000
And I want to share a story that helped me get over this.

528
00:48:12.000 --> 00:48:35.000
So I was in the luxury interior design industry luxury, like high end Beverly Hills New York City. We worked with some famous people our core client base was families that had small family foundations, between 10 and $30 million.

529
00:48:35.000 --> 00:48:43.000
And they were typically members of the Association of small family foundations which is now the family office exchange.

530
00:48:43.000 --> 00:48:52.000
And they gave away in grant money between five to $10 million a year. That was my client base.

531
00:48:52.000 --> 00:48:58.000
And here God tells me, I want you to go into the online space.

532
00:48:59.000 --> 00:49:20.000
In, in 2008 online marketing and online selling was flashy yellow arrows and 15 upsell pages and buy now and boohoo and you know, I mean it was the polar opposite of luxury interior design.

533
00:49:21.000 --> 00:49:34.000
I was also at the time, being paid to do Twitter chats and Pinterest chats. I got pay I got flown to New York I was quoted an elder core, so I had a reputation.

534
00:49:34.000 --> 00:49:51.000
And I feel God asking me to step into this online space. And so I think a lot of the battle for me was making peace with that. And I had to actually, when I got the fear of the Lord, I was like, I don't care what happens, I'm going to obey God.

535
00:49:51.000 --> 00:49:54.000
And unless I put a price on this.

536
00:49:54.000 --> 00:49:59.000
I'm not actually going to know who's with me, and who's not.

537
00:50:00.000 --> 00:50:09.040
right? Who wants to actually learn with me and who doesn't? I thought I was going to

538
00:50:09.040 --> 00:50:13.960
be asked to step down from my position. I moderated the interior design community at

539
00:50:13.960 --> 00:50:18.360
the time. I thought I was going to be asked to step down. Not only was I not asked to

540
00:50:18.360 --> 00:50:26.560
step down, I was given a business moderator title. So everything that I was afraid of,

541
00:50:26.560 --> 00:50:33.000
everything that the enemy of my souls was using to tell me no, no, no, no, no was actually

542
00:50:33.000 --> 00:50:44.160
a smoke screen trying to keep me off where God wanted me to go. So if you need to learn

543
00:50:44.160 --> 00:50:56.760
to charge, um, we're going to do that today. And I, I love that comment for another reason

544
00:50:56.760 --> 00:51:07.280
because it highlights, um, one of the things that I think is so important in, in this space

545
00:51:07.280 --> 00:51:10.280
with this type of person, because we're talking about entrepreneurs, whether you're doing

546
00:51:10.280 --> 00:51:17.000
a ministry or business, it's still, or both, it's still entrepreneurial and it's really

547
00:51:17.000 --> 00:51:25.280
up here. You know, it's really, and people want, I have found, because this was my bet.

548
00:51:25.280 --> 00:51:31.640
I have found that people want to focus on the tools, the funnel system, or, you know,

549
00:51:31.640 --> 00:51:37.600
how to run ads or, um, you know, what are, what are some other, you know, the email tactics

550
00:51:37.920 --> 00:51:45.920
and that stuff matters, but it's a little bit in my mind, like the error could be that

551
00:51:45.920 --> 00:51:52.440
if I want to get in shape, I'd spend all this money to build out this amazing gym and I

552
00:51:52.440 --> 00:51:59.640
don't use it. Right. So you can spend a ton of money getting all these tools, but if you're

553
00:51:59.640 --> 00:52:09.240
not willing to use it and stay with it, it's, it's all, it's useless. And, and the tools

554
00:52:09.240 --> 00:52:12.360
at the end of the day, aren't what people are buying from you.

555
00:52:12.360 --> 00:52:19.800
I know one more story, one more story. How many of you know the story of the boy who

556
00:52:19.800 --> 00:52:29.080
brought his lunch to Jesus and it was multiplied. How many other people do you suppose were

557
00:52:29.080 --> 00:52:39.000
in that audience of 5,000 that had lunches? Oh yeah. That didn't bring their lunch to

558
00:52:39.000 --> 00:52:46.880
Jesus. We don't know, but I'll bet you there were, I'll bet you there were a lot of people

559
00:52:46.880 --> 00:52:54.760
who were like, I got mine, man. I prepared, they didn't prepare 5,000 people. You think

560
00:52:54.760 --> 00:53:05.400
only one person brought a lunch? Jesus put the call out. Jesus put a price on it. The

561
00:53:05.400 --> 00:53:13.360
only person who got the benefit of the multiplication was the one who paid. Are we getting it? Are

562
00:53:13.360 --> 00:53:21.000
we getting the aha on this? That's fire sauce. That'll preach like that will preach. That's

563
00:53:21.000 --> 00:53:26.600
some good stuff like that. The only person who got the benefit of the multiplication

564
00:53:26.600 --> 00:53:31.080
was the one who gave his lunch. He picked up his lunch and he said, I'm willing to pay with my

565
00:53:31.080 --> 00:53:35.880
lunch. And what does Jesus do? Come on. I'm getting like the goozies. I'm like, this is

566
00:53:35.880 --> 00:53:45.320
preaching better than you're showing. Okay. So I want you to think of that. We're going to take

567
00:53:45.320 --> 00:53:49.720
a break, but I want you to think of that. You're going to put the call out for who's got, who's

568
00:53:49.720 --> 00:53:54.440
willing to bring their lunch to get this transformation. Right. And you're making an

569
00:53:54.440 --> 00:54:01.000
opportunity for people to actually multiply in your hands because they've got access to you on

570
00:54:01.000 --> 00:54:06.200
a different level. Right. So you want to, let's, let's take, um, let's come back at two 10. Let's

571
00:54:06.200 --> 00:54:14.920
take about a 14, 15 minute break. And I want you to think about, um, your like, what is,

572
00:54:14.920 --> 00:54:20.280
what is it that you bring to the table? If you had to come up with your signature system,

573
00:54:20.280 --> 00:54:27.080
I want you to think of three or four different core steps that someone would take. If you brought

574
00:54:27.080 --> 00:54:35.640
them into, let's say you had a two day event, you were going to have a two day masterclass event.

575
00:54:36.760 --> 00:54:43.160
What would be three or four core things that you would want to share with them that, you know,

576
00:54:43.160 --> 00:54:49.400
would transform them? We good. Yeah. All right. We'll see you too. All right. We're going to see

577
00:54:49.400 --> 00:54:57.560
you at 10 after the hour, wherever you are in the world. Yeah. All right. Awesome.

578
00:55:00.000 --> 00:55:02.060
you

579
00:55:30.000 --> 00:55:32.060
you

580
00:56:00.000 --> 00:56:02.060
you

581
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582
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583
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584
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585
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586
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587
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588
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you

589
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590
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592
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593
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594
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595
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596
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597
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598
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599
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600
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601
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602
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603
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604
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605
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606
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607
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608
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609
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610
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r

612
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613
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614
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616
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626
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645
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you

651
01:09:33.520 --> 01:09:35.979
you

652
01:09:35.979 --> 01:09:38.960
you

653
01:09:38.960 --> 01:09:40.020
you

654
01:09:40.020 --> 01:09:41.779
you

655
01:09:41.779 --> 01:09:49.660
you

656
01:09:49.660 --> 01:09:50.779
you

657
01:09:50.779 --> 01:09:54.700
you

658
01:09:54.700 --> 01:09:57.860
you

659
01:09:57.860 --> 01:09:59.200
you

660
01:09:59.200 --> 01:10:00.300
you

661
01:10:00.000 --> 01:10:02.340
Maybe one or two more, Ben.

662
01:10:03.620 --> 01:10:04.160
Go, Ben.

663
01:10:08.080 --> 01:10:16.340
Um, so for me, the concept of a signature course is a little bit new.

664
01:10:16.660 --> 01:10:20.620
I was always picturing as a bridge course or it's some entry level,

665
01:10:20.620 --> 01:10:22.800
low ticket, maybe freebie or so.

666
01:10:23.260 --> 01:10:26.820
So that's, that's quite new to me and I'm excited to learn, you know, what

667
01:10:27.260 --> 01:10:29.220
the concept behind and the strategy.

668
01:10:29.820 --> 01:10:30.620
Um, yeah.

669
01:10:31.500 --> 01:10:32.580
Thank you for having us here.

670
01:10:32.900 --> 01:10:33.680
Probably appreciate it.

671
01:10:34.380 --> 01:10:34.980
You're welcome.

672
01:10:34.980 --> 01:10:35.500
Oh, thank you.

673
01:10:35.500 --> 01:10:36.580
We're having, we're having a ball.

674
01:10:38.180 --> 01:10:38.860
Thank you, Ben.

675
01:10:38.860 --> 01:10:39.980
I really appreciate that.

676
01:10:39.980 --> 01:10:45.620
That, um, we have this saying where we say I am the content.

677
01:10:46.580 --> 01:10:50.340
So if you're, if you're up for it, say that I am the content.

678
01:10:50.620 --> 01:10:50.860
Yeah.

679
01:10:51.060 --> 01:10:52.300
You'll hear that a lot from us.

680
01:10:52.300 --> 01:10:55.340
That's one of our core concepts.

681
01:10:55.500 --> 01:10:56.540
I am the content.

682
01:10:57.540 --> 01:11:03.580
Is you are this Holy spirit filled vessel and the Holy spirit loves

683
01:11:03.580 --> 01:11:07.300
to express himself through you.

684
01:11:08.100 --> 01:11:08.380
Yeah.

685
01:11:08.420 --> 01:11:09.440
And we're all different.

686
01:11:09.440 --> 01:11:14.580
So I literally, you are a walking vessel of content wherever you go.

687
01:11:15.140 --> 01:11:19.500
And, and, and as evidence of that, I would give, you know, if you go back

688
01:11:19.500 --> 01:11:23.780
to, you know, we shared a testimony and we were transparent and I think

689
01:11:23.780 --> 01:11:27.460
that resonated just because it was real.

690
01:11:27.740 --> 01:11:32.620
And that's just from how we lived our, we're just talking about our life, you

691
01:11:32.620 --> 01:11:39.020
know, that's us being the content and there's more to it than that, but, you

692
01:11:39.020 --> 01:11:46.500
know, there's tons of content in your life and you forgotten way more than you

693
01:11:46.500 --> 01:11:48.940
remember, I'm going to go into a whole nother training.

694
01:11:49.100 --> 01:11:52.660
We have this thing called the truth tank where we go back and, you know, you

695
01:11:52.660 --> 01:11:55.900
need to go back through your life and remember the things you've done.

696
01:11:55.900 --> 01:11:58.500
And that's a whole nother thing, but yeah, you are the content.

697
01:11:59.180 --> 01:12:03.540
Anybody else would like to take at least one more, one more aha moment

698
01:12:03.540 --> 01:12:05.500
on a aha breakthrough for you.

699
01:12:06.260 --> 01:12:10.780
Um, and if nobody has one, I have one, but I want to see if anybody

700
01:12:10.780 --> 01:12:17.340
else has an aha moment, um, Something that, that clicked for you.

701
01:12:19.580 --> 01:12:21.220
That's either really good or really bad.

702
01:12:22.900 --> 01:12:23.420
It's fine.

703
01:12:23.580 --> 01:12:27.500
So here's, here's, I want to highlight an aha moment that happened.

704
01:12:28.060 --> 01:12:34.420
It was Lynette who said, who, who, who made the connection of, or, or talked

705
01:12:34.420 --> 01:12:36.980
about spending versus investing.

706
01:12:38.020 --> 01:12:42.820
And that was an aha that was slow in coming from me and painfully.

707
01:12:42.820 --> 01:12:48.620
So unfortunately that money that is spent the money that not spent money

708
01:12:48.620 --> 01:12:52.980
that goes out the door in the pursuit of building this ministry or

709
01:12:52.980 --> 01:12:55.860
business or both is an investment.

710
01:12:56.700 --> 01:13:02.540
And, you know, once I understood that, I felt emotionally different

711
01:13:03.140 --> 01:13:05.100
about the money that we were spending.

712
01:13:05.580 --> 01:13:11.140
It didn't feel, I didn't have the question of, of, um, is this foolish or

713
01:13:11.140 --> 01:13:12.820
imprudent, right?

714
01:13:12.820 --> 01:13:15.940
Cause you, you don't, it's not, you don't really think it's foolish or

715
01:13:15.940 --> 01:13:22.980
imprudent if you go invest in stocks or a business or a business.

716
01:13:23.020 --> 01:13:26.740
I mean, some people might call you that, but it's an investment, totally

717
01:13:26.740 --> 01:13:32.300
different than buying a pair of sneakers or, you know, something or, or upgrading

718
01:13:32.300 --> 01:13:34.260
the first class on a flight or whatever.

719
01:13:34.660 --> 01:13:34.980
Right.

720
01:13:34.980 --> 01:13:35.900
That's spending.

721
01:13:36.540 --> 01:13:37.700
So great.

722
01:13:37.700 --> 01:13:38.260
Aha.

723
01:13:38.340 --> 01:13:43.500
And I think we will get in, we're going to get into in this session.

724
01:13:44.020 --> 01:13:51.060
The, the decision-making process and the authority that you, you come from.

725
01:13:51.540 --> 01:13:51.780
Yeah.

726
01:13:51.940 --> 01:13:52.180
Okay.

727
01:13:52.180 --> 01:13:56.540
So who's ready to learn how to make your system, your signature

728
01:13:56.540 --> 01:13:58.260
system for your signature course.

729
01:13:58.940 --> 01:13:59.260
All right.

730
01:14:00.020 --> 01:14:00.540
Awesome.

731
01:14:01.420 --> 01:14:03.540
So what I'm going to do is I'm going to go to the board.

732
01:14:04.060 --> 01:14:09.580
And the first thing that we're going to do is we're going to tackle the first

733
01:14:09.580 --> 01:14:16.300
part of what we train on for the majority of our programs, and that

734
01:14:16.340 --> 01:14:21.180
is something called mine deciding.

735
01:14:21.820 --> 01:14:23.780
Everybody say mine deciding.

736
01:14:23.940 --> 01:14:28.940
And just to be clear, that's M I N E not M I N D literally mining

737
01:14:28.980 --> 01:14:30.820
your decision-making process.

738
01:14:31.820 --> 01:14:32.980
I'm doing some stuff on that.

739
01:14:34.140 --> 01:14:34.500
Okay.

740
01:14:34.740 --> 01:14:39.140
Mine deciding that is our trademark process of mining.

741
01:14:39.140 --> 01:14:40.300
How you make decisions.

742
01:14:41.020 --> 01:14:45.980
Everybody say right now, I'm going to mine how I make decisions.

743
01:14:47.020 --> 01:14:47.180
Okay.

744
01:14:47.220 --> 01:14:50.420
I'm going to mine mine, how I make decisions.

745
01:14:50.860 --> 01:14:54.620
Now, when we're mining for something like, let's say we're mining for gold,

746
01:14:54.820 --> 01:14:57.260
how much dirt is there versus gold?

747
01:15:00.000 --> 01:15:03.400
Right, it's probably a little more dirt than there is gold.

748
01:15:03.400 --> 01:15:07.640
So we're gonna make a commitment right now.

749
01:15:07.640 --> 01:15:12.340
I'm asking for a commitment to not focus on the dirt.

750
01:15:13.960 --> 01:15:16.160
Okay, we're not gonna focus on the dirt.

751
01:15:16.160 --> 01:15:19.600
If we find a bunch of dirt, we're not gonna focus on it.

752
01:15:19.600 --> 01:15:22.320
Cause we go where we look.

753
01:15:22.320 --> 01:15:24.400
How many motorcycle riders do we have?

754
01:15:25.400 --> 01:15:27.800
We took our, we took motorcycle driving lessons.

755
01:15:28.640 --> 01:15:29.680
Yeah.

756
01:15:29.680 --> 01:15:30.760
How many skiers?

757
01:15:30.760 --> 01:15:33.120
It's motorcycle riding lessons.

758
01:15:33.120 --> 01:15:36.000
Sorry, I'm a real pro.

759
01:15:37.480 --> 01:15:40.120
Skiers, right?

760
01:15:40.120 --> 01:15:42.560
Drivers, pilots, you go where you look.

761
01:15:42.560 --> 01:15:43.400
Yeah.

762
01:15:43.400 --> 01:15:46.560
So the first thing that we're gonna cover

763
01:15:46.560 --> 01:15:51.560
is the difference between two types of people

764
01:15:53.600 --> 01:15:57.600
that are building a signature system, right?

765
01:15:57.600 --> 01:16:00.960
Just, I wanna, it's important that we have understanding

766
01:16:00.960 --> 01:16:02.400
before we do this.

767
01:16:02.400 --> 01:16:06.720
So we're gonna talk about one person over here

768
01:16:06.720 --> 01:16:09.600
who is trying to build their signature system.

769
01:16:10.920 --> 01:16:15.060
And they have one type of mindset.

770
01:16:16.880 --> 01:16:21.840
Over here, we have another person

771
01:16:21.840 --> 01:16:24.200
who is building their signature system.

772
01:16:25.200 --> 01:16:28.480
And they have a totally different type of mindset.

773
01:16:31.400 --> 01:16:34.640
Now I'm gonna use a couple of terms here

774
01:16:34.640 --> 01:16:38.680
and go ahead and screenshot this in different sections

775
01:16:38.680 --> 01:16:39.600
if you want.

776
01:16:39.600 --> 01:16:43.580
We're here, we're gonna train you on this, okay?

777
01:16:43.580 --> 01:16:48.580
The first one is called an, now there's no derision here.

778
01:16:51.400 --> 01:16:53.000
I want somebody write in the chat.

779
01:16:53.000 --> 01:16:56.880
There's no derision here, okay?

780
01:16:56.880 --> 01:16:57.760
No derision.

781
01:16:57.760 --> 01:16:59.400
I have been an employee.

782
01:16:59.400 --> 01:17:00.440
I am an employee.

783
01:17:00.440 --> 01:17:01.400
I actually work.

784
01:17:01.400 --> 01:17:04.220
How many of you know who Pedro Odeo is?

785
01:17:05.200 --> 01:17:08.680
Okay, so I'm actually one of his coaches for Crush It You.

786
01:17:08.680 --> 01:17:11.760
I coach on Friday mornings for an hour a week.

787
01:17:11.760 --> 01:17:13.640
Don't tell him this, I would do it for free

788
01:17:13.640 --> 01:17:16.160
because I love him, okay?

789
01:17:16.160 --> 01:17:17.160
And she loves coaching.

790
01:17:17.160 --> 01:17:19.000
I love coaching.

791
01:17:19.000 --> 01:17:20.760
And in our business model now,

792
01:17:20.760 --> 01:17:23.000
we don't have a ton of time to do a ton of coaching.

793
01:17:23.000 --> 01:17:25.500
And so I'm like, I carve out this hour,

794
01:17:25.500 --> 01:17:27.480
even though it probably doesn't make

795
01:17:27.480 --> 01:17:29.040
the most financial sense,

796
01:17:29.040 --> 01:17:31.480
but I carve it out because I love doing it.

797
01:17:31.480 --> 01:17:33.060
So I am actually an employee,

798
01:17:34.640 --> 01:17:37.400
a contract employee for one hour a week.

799
01:17:37.400 --> 01:17:42.400
There's an employee mindset versus a CEO mindset.

800
01:17:42.400 --> 01:17:47.400
Today, we're gonna create your system,

801
01:17:50.520 --> 01:17:55.520
your signature course system as a CEO, not an employee, okay?

802
01:17:57.280 --> 01:17:58.880
All right.

803
01:17:58.880 --> 01:18:00.580
You just glossed over that.

804
01:18:00.580 --> 01:18:01.420
Okay, I'm gonna go-

805
01:18:01.420 --> 01:18:02.880
As a CEO.

806
01:18:02.880 --> 01:18:03.880
Oh, yeah, go ahead.

807
01:18:03.880 --> 01:18:04.720
Talk about it.

808
01:18:04.720 --> 01:18:05.540
And not an employee.

809
01:18:05.540 --> 01:18:06.780
No, I want you to talk about it

810
01:18:06.780 --> 01:18:08.120
because I like how you talk about it,

811
01:18:08.120 --> 01:18:12.240
but I just wanna make sure that we highlight,

812
01:18:15.000 --> 01:18:18.000
we're saying you're CEOs.

813
01:18:18.000 --> 01:18:20.600
There's a CEO and there's a mindset

814
01:18:20.600 --> 01:18:22.560
and there's an employee mindset.

815
01:18:22.560 --> 01:18:26.320
And like she said, I've been an employee

816
01:18:26.320 --> 01:18:28.280
most of the vast majority of my career.

817
01:18:28.280 --> 01:18:29.400
There's nothing wrong with being an employee.

818
01:18:29.400 --> 01:18:30.920
There's nothing wrong with being an employee.

819
01:18:30.920 --> 01:18:35.200
But there's a time that you need to recognize

820
01:18:35.200 --> 01:18:36.780
when you're an employee

821
01:18:36.780 --> 01:18:39.020
and the things that make you a good employee

822
01:18:40.220 --> 01:18:42.440
can limit you.

823
01:18:42.440 --> 01:18:45.340
There are habits that you pick up

824
01:18:45.340 --> 01:18:49.460
that can limit you when you are a CEO.

825
01:18:49.460 --> 01:18:51.380
And that's what you are.

826
01:18:51.380 --> 01:18:53.780
I don't care if you're the only person in the room,

827
01:18:53.780 --> 01:18:55.940
only person in your business, you're still a CEO

828
01:18:55.940 --> 01:18:57.820
and you can't think like an employee.

829
01:18:59.380 --> 01:19:00.220
I'm waiting for you.

830
01:19:00.220 --> 01:19:02.500
I'm just typing on the screen.

831
01:19:02.500 --> 01:19:03.700
Because I don't wanna get ahead

832
01:19:03.700 --> 01:19:05.060
because I like how you do this.

833
01:19:05.060 --> 01:19:08.100
And so I don't wanna start riffing on this

834
01:19:08.100 --> 01:19:09.140
and get ahead of you.

835
01:19:10.580 --> 01:19:11.420
All right.

836
01:19:13.340 --> 01:19:15.220
Again, I wanna make sure I'm gonna stop the screen share.

837
01:19:15.220 --> 01:19:16.060
I wanna eyeball this.

838
01:19:16.060 --> 01:19:17.500
I wanna make sure everybody knows

839
01:19:17.500 --> 01:19:19.620
there's no derision in this, okay?

840
01:19:19.620 --> 01:19:20.680
Do we have agreement on that?

841
01:19:20.680 --> 01:19:21.940
Do I have a head nod?

842
01:19:21.940 --> 01:19:22.940
Yeah. Okay.

843
01:19:22.940 --> 01:19:24.220
So what we're doing right now

844
01:19:24.220 --> 01:19:27.500
is we're stepping into a really powerful position

845
01:19:27.500 --> 01:19:30.820
as the CEO of your Kingdom Messenger channel,

846
01:19:30.820 --> 01:19:32.620
your Kingdom Messenger brand.

847
01:19:32.620 --> 01:19:34.580
The people, the territory that you are called

848
01:19:35.100 --> 01:19:37.180
to go into as Joshua and Caleb, okay?

849
01:19:37.180 --> 01:19:39.100
We're stepping into that CEO mindset.

850
01:19:39.100 --> 01:19:42.860
We're gonna step into Moses's mindset,

851
01:19:42.860 --> 01:19:46.420
Joshua's mindset and Caleb's mindset, okay?

852
01:19:46.420 --> 01:19:48.180
And for most of our life,

853
01:19:48.180 --> 01:19:51.940
we are not even aware of the mindset

854
01:19:51.940 --> 01:19:54.860
that we come into big decisions with,

855
01:19:54.860 --> 01:19:59.860
especially that can feel very risky financially, personally.

856
01:20:00.000 --> 01:20:15.000
Personally, you remember my story about being afraid I was going to my personal reputation was on the line if I stepped into the online space and I started to charge and do sales webinars, I was afraid I was going to be fired and banned from my luxury

857
01:20:15.000 --> 01:20:19.000
interior design industry because people are going to be like you.

858
01:20:19.000 --> 01:20:29.000
Hey, anybody like anybody afraid like Lynette you're in vocational ministry Marion you're you're you're giving all of this wisdom away for free. Right.

859
01:20:29.000 --> 01:20:33.000
Going over that means we're going to have to step into a new mindset.

860
01:20:33.000 --> 01:20:37.000
So let's go back to the board.

861
01:20:37.000 --> 01:20:42.000
When you are coming into the space of creating your system.

862
01:20:42.000 --> 01:20:53.000
We actually have to shift our thinking from an employee mindset where everything is external to us. All of the answers are external to us.

863
01:20:53.000 --> 01:20:55.000
Okay.

864
01:20:55.000 --> 01:20:57.000
Let me give you an example.

865
01:20:57.000 --> 01:21:09.000
As an employee, and I'll just, I'll just use, you know I coach like I said one hour a week on Fridays, there is a right way and a wrong way to do that coaching.

866
01:21:09.000 --> 01:21:21.000
There is a system that people sign into, we have a system for the zoom links we have a system for that whole process. The answers that I need are external to me.

867
01:21:21.000 --> 01:21:28.000
If I do something quote the wrong way. It's very costly and very risky.

868
01:21:28.000 --> 01:21:39.000
We understanding that I could get fired. I could have people complain, I could, it's very costly and very risky to me.

869
01:21:39.000 --> 01:21:44.000
It's almost as if how many of you are familiar with the orphan mindset.

870
01:21:44.000 --> 01:21:54.000
Right. So, it's almost as if I come at it like this I'm like kind of like, oh, like, that's not like my first stances. Don't get me in trouble.

871
01:21:54.000 --> 01:22:04.000
Don't don't like I don't want to do anything wrong. I'm about to get chastised like God's about to take me out and what's the ultimate thing, oh I'll get fired, I'll lose my opportunity.

872
01:22:05.000 --> 01:22:23.000
Right. Right. And then I go, then, then I'm have this bad report attached to me. Okay. Versus a CEO mindset, which is, I am the may change the text color here, I am the content.

873
01:22:23.000 --> 01:22:34.000
Has anybody ever wondered why billionaires and hundred millionaires have often gone like made tons of money and then they've had a season where they went broke, but then they make it back again.

874
01:22:34.000 --> 01:22:46.000
It's because they're caught their, their idea of who they are their identity is not that the answers are external, they're like well I carry it with me, you take away all my stuff I can, I can go make it back right now.

875
01:22:47.000 --> 01:22:58.000
You take away my credit cards you take away my identity you take away everything but it's still in me it's still inside. Everyone say I carry it with me, I carry it with me.

876
01:22:58.000 --> 01:23:02.000
And see, here's the thing, you do. You may not believe that.

877
01:23:02.000 --> 01:23:05.000
You may not have experienced that.

878
01:23:05.000 --> 01:23:08.000
But you are a child of God.

879
01:23:08.000 --> 01:23:10.000
And he doesn't make mistakes.

880
01:23:10.000 --> 01:23:14.000
And if you don't carry now he can deposit.

881
01:23:15.000 --> 01:23:23.000
So, a CEO is always testing. What's out there.

882
01:23:23.000 --> 01:23:34.000
Let's put your finger up to the wind. How many of you are sailors. Do we have any sailors in the I'm gonna stop the show for a second. Do we have any sailors in the group, right, you got to test the winds right, you want to go far you're gonna.

883
01:23:34.000 --> 01:23:38.000
All right, we're testing the winds. Right.

884
01:23:39.000 --> 01:23:47.000
How many of you are skiers you have any skiers in the group, I'm looking on the on the screen. Okay, awesome. So we are kids did ski team.

885
01:23:47.000 --> 01:23:59.000
And when you skied when you ski race on an icy day versus a warm day you actually like the wax on your skis has to be different the way you set your edges has to be different.

886
01:23:59.000 --> 01:24:16.000
Okay, so you're always testing, you're looking you're observing the answers are it's like you are the content, but as CEO, a really good competitor is saying, which way are the winds blowing, I'm going to go with the current.

887
01:24:16.000 --> 01:24:20.000
Okay, I'm going to get in the slipstream, how many of your pilots.

888
01:24:21.000 --> 01:24:23.000
Right.

889
01:24:23.000 --> 01:24:31.000
How many of you know it takes less time and less gas to fly with the jet stream that against it.

890
01:24:31.000 --> 01:24:34.000
All right.

891
01:24:34.000 --> 01:24:45.000
Okay, well the same is true with your signature system that you are going to put together to sell out in the online space.

892
01:24:46.000 --> 01:24:59.000
So one of the first things that we must address is what's the mindset that we are coming with how are we mining, how we're making decisions.

893
01:24:59.000 --> 01:25:00.000
Okay.

894
01:25:00.000 --> 01:25:03.200
And let's go back to the screen for a second.

895
01:25:03.820 --> 01:25:06.520
Let me know in the chat one or two.

896
01:25:06.520 --> 01:25:08.160
One, this is making sense.

897
01:25:08.160 --> 01:25:13.060
Two, I need to spend a little more time unpacking just the broad differences.

898
01:25:13.060 --> 01:25:15.620
One, this is, okay, awesome, awesome, awesome, awesome.

899
01:25:15.800 --> 01:25:16.200
Okay.

900
01:25:16.800 --> 01:25:17.900
Great. So.

901
01:25:17.900 --> 01:25:20.000
If there's a two out there, don't be afraid to put it.

902
01:25:20.000 --> 01:25:21.800
Yeah, don't be afraid to put it.

903
01:25:21.800 --> 01:25:29.360
Yeah. Anybody ever been afraid to put your presence out online, maybe get a bank account

904
01:25:29.360 --> 01:25:31.420
where you can get paid, right?

905
01:25:31.420 --> 01:25:32.020
Yeah. Okay.

906
01:25:32.020 --> 01:25:38.360
That would be the employee mindset because the answers and the answers feel very external.

907
01:25:38.360 --> 01:25:43.860
There's a right way to do it and a wrong way to do it, okay, versus when we switch

908
01:25:43.860 --> 01:25:49.680
over to a CEO mindset as a kingdom messenger, we are the content.

909
01:25:49.680 --> 01:25:53.060
The answers are fluid because we're testing the wind.

910
01:25:53.120 --> 01:25:54.820
We're testing the waters.

911
01:25:55.280 --> 01:26:02.520
So, if I put out a product and it falls flat on its face, do I quit, fire myself,

912
01:26:02.640 --> 01:26:08.440
say I knew I was an idiot, I should never have tried this, and I'm just going to go work

913
01:26:08.440 --> 01:26:11.420
in children's ministry and go on with it for the rest of my life.

914
01:26:11.420 --> 01:26:12.880
It must mean I'm not supposed to do this.

915
01:26:12.880 --> 01:26:13.720
Yeah. Right?

916
01:26:13.720 --> 01:26:20.280
No. And so, a couple key mindset shifts we've talked about,

917
01:26:20.280 --> 01:26:23.880
we've mentioned it a couple times already, spending versus investing.

918
01:26:23.880 --> 01:26:26.060
And now, we're talking about CEO versus employee.

919
01:26:26.060 --> 01:26:33.800
Okay. I just want to make sure I'm, oh, here's the other thing.

920
01:26:33.800 --> 01:26:56.580
Write this in the chat, tattoo it on your coffee cup, whatever you need to do, okay?

921
01:26:56.580 --> 01:27:01.080
I am not my client's savior.

922
01:27:02.040 --> 01:27:07.320
My system is the thing that works for my clients.

923
01:27:08.160 --> 01:27:08.740
Okay?

924
01:27:09.480 --> 01:27:11.300
Yeah, you don't want to be in the position of being,

925
01:27:11.660 --> 01:27:13.600
there's only one person I know who's good at that.

926
01:27:13.600 --> 01:27:15.520
Yeah, that would be Jesus, okay?

927
01:27:15.520 --> 01:27:22.180
So, one of the things that's stepping into, minding how you make decisions.

928
01:27:22.800 --> 01:27:27.220
Put in the chat right now as we're talking, some of the decisions that you think you're going

929
01:27:27.220 --> 01:27:32.080
to have to make if you put together a signature course and a signature system.

930
01:27:33.700 --> 01:27:37.160
Okay? What are some of the decisions you think you might have to make?

931
01:27:37.660 --> 01:27:43.840
And we're going to mind how we make those decisions, and we're going to make those decisions

932
01:27:43.840 --> 01:27:49.620
as a CEO, with a CEO mindset, where a wrong answer is no big deal.

933
01:27:50.220 --> 01:27:56.000
Okay? Somebody write in the chat, a wrong answer is N, B, D.

934
01:27:56.000 --> 01:27:57.080
Yeah, no big deal.

935
01:27:57.320 --> 01:28:00.760
A failed offer is N, B, D.

936
01:28:02.120 --> 01:28:02.620
Okay?

937
01:28:03.480 --> 01:28:06.080
Why? Because it just doesn't matter.

938
01:28:06.480 --> 01:28:08.160
Because I'm testing the winds.

939
01:28:08.160 --> 01:28:11.760
I'm testing to see what's moving right now, because I'm a CEO.

940
01:28:11.760 --> 01:28:12.440
I'm a pilot.

941
01:28:13.200 --> 01:28:13.700
Yeah.

942
01:28:13.700 --> 01:28:18.480
It gets you away from, CEOs aren't desperate, right?

943
01:28:19.280 --> 01:28:24.720
It gets you away from this mindset that I have to get it right.

944
01:28:24.720 --> 01:28:27.280
And I know that that can creep in, because we feel

945
01:28:27.280 --> 01:28:31.480
like maybe we don't have the resources that we want, right?

946
01:28:31.480 --> 01:28:35.880
And we'll talk more about that in the next session, about how to look at that.

947
01:28:35.880 --> 01:28:39.720
But it gets you away from this mindset of, I don't have margins.

948
01:28:40.480 --> 01:28:41.560
You have margins.

949
01:28:42.320 --> 01:28:44.560
You have margins, because you're a child of God.

950
01:28:45.280 --> 01:28:53.200
And the world may look at your circumstances and say, you know, you're in a bind.

951
01:28:53.480 --> 01:28:55.720
And maybe that's true from the way the world looks at.

952
01:28:55.720 --> 01:29:02.120
But we are kingdom children, and we operate from a place of authority.

953
01:29:03.200 --> 01:29:04.920
And we have margins.

954
01:29:05.360 --> 01:29:12.880
And so we're not freaked out or desperate about getting it right the first time,

955
01:29:12.920 --> 01:29:17.320
or the second time, or the third time, because we know it's a process.

956
01:29:19.480 --> 01:29:19.980
Okay.

957
01:29:20.980 --> 01:29:24.780
Now, I think it's Graham Cook who says this.

958
01:29:24.780 --> 01:29:26.300
It might be somebody else as well.

959
01:29:26.540 --> 01:29:30.220
It's kind of like, if you come up against something and it doesn't work, and it's like,

960
01:29:30.220 --> 01:29:32.540
oh, we just found another way how not to do that.

961
01:29:32.540 --> 01:29:37.900
Okay. One more question, and then we're going to build,

962
01:29:37.900 --> 01:29:39.180
we're going to help you build your systems.

963
01:29:40.300 --> 01:29:44.900
How many of you play baseball, or understand about baseball or softball averages?

964
01:29:45.340 --> 01:29:46.700
Thank you, Lynette Ben Franklin.

965
01:29:47.700 --> 01:29:50.540
Anybody? I'm going to see, I want to see the faces.

966
01:29:50.540 --> 01:29:51.780
Any softball players?

967
01:29:51.780 --> 01:29:55.340
Anybody know about averages for softball or baseball?

968
01:29:56.140 --> 01:29:57.340
What's a good average?

969
01:29:57.340 --> 01:29:58.980
A batting average.

970
01:29:58.980 --> 01:29:59.980
So in.

971
01:30:00.000 --> 01:30:08.560
professional baseball. What do these guys get paid? Millions and millions and millions of dollars

972
01:30:08.560 --> 01:30:17.280
a year. They're considered the best of the best. And if they have 10 at-bats and they get a hit

973
01:30:18.160 --> 01:30:23.280
two or three times out of 10, they're considered the best in the world.

974
01:30:23.280 --> 01:30:24.240
I'd say three times.

975
01:30:24.240 --> 01:30:33.200
Three times out of 10. So I want you to think of your 10 at-bats as 10 offers that you might try

976
01:30:33.200 --> 01:30:40.000
to make, 10 products or services that you might try to sell. And if you get three of those that

977
01:30:40.000 --> 01:30:49.600
are base hits, 1,000, 10,000, 100,000, a million, that's a winning average.

978
01:30:50.720 --> 01:30:53.120
Even if it's two times out of 10, they're still on the roster.

979
01:30:53.120 --> 01:30:57.520
Yeah, you're still on the roster. And that's a really important thing to understand

980
01:30:58.080 --> 01:31:03.840
because a lot of times we'll get really attached to what we want to make and we have to step back

981
01:31:03.840 --> 01:31:10.560
and say, nope, I'm a CEO. I'm not an employee. I'm the CEO kingdom messenger. Just write that

982
01:31:10.560 --> 01:31:18.160
in the chat. Say it out loud. I'm a CEO kingdom messenger. I am the CEO of the message. God has

983
01:31:18.160 --> 01:31:22.720
given it to me to share it. And so I'm going to think like a CEO.

984
01:31:25.120 --> 01:31:29.200
One of this is making sense too, if you need more, if there's more understanding needed.

985
01:31:29.840 --> 01:31:34.480
One, one, one. Okay, good, good. One, one, one. All right. Let's start building some systems

986
01:31:35.680 --> 01:31:41.680
as CEOs. All right. Next. Thank you, Patrick. I really appreciate it.

987
01:31:42.240 --> 01:31:44.720
So you're not hanging. All right.

988
01:31:48.160 --> 01:31:57.120
All right. Right now, your client, your future purchaser of your signature system,

989
01:31:57.680 --> 01:32:07.360
your signature course is in a heap of trouble. This is a stove and we call this the stovetop of life.

990
01:32:07.360 --> 01:32:16.800
Okay. This is my mouse. I know I need to get one of those tablets where I can draw with a,

991
01:32:18.160 --> 01:32:22.960
I know Bruce is like, oh, and we're going to, we're going to take up an offering.

992
01:32:26.240 --> 01:32:28.640
You should see her try to draw a swan.

993
01:32:30.400 --> 01:32:34.320
Oh yeah. If you're, if you end up in any of our programs, you're going to see the swan analogy.

994
01:32:35.280 --> 01:32:41.520
It's my favorite. Okay. Right now, this is your client. They are in your future,

995
01:32:41.520 --> 01:32:46.320
your future client. They're probably following you right now on TikTok or YouTube shorts,

996
01:32:46.320 --> 01:33:00.720
and they are in a heap of hot water. Okay. Right now. They also have power and they have something

997
01:33:00.720 --> 01:33:10.960
in their hands that sits. Now, nobody have a heart attack. They've got $5,000 burning a hole

998
01:33:12.960 --> 01:33:27.680
in their wallet. Okay. Right now they have a problem. They are in pain, but they are powerful

999
01:33:27.680 --> 01:33:38.640
people. They are not orphans and they are ready to pay you. They are looking for you say,

1000
01:33:39.520 --> 01:33:46.400
they're looking for me. They're looking for me, right? Do you have any cash in your wallet?

1001
01:33:47.840 --> 01:33:50.880
I should have cash. I don't know where my wallet is. Mine's over there.

1002
01:33:50.880 --> 01:33:54.800
Um, can you grab my wallet? I think I have some cash right now. I want, I want you to imagine

1003
01:33:54.800 --> 01:33:59.360
this person. Cause this is how we're going to, we need this person right now before we build

1004
01:33:59.360 --> 01:34:06.160
your system. Okay. Does everybody have this person? Give me some cash. All right here. I got

1005
01:34:06.160 --> 01:34:14.480
some cash. Okay. Right now your person is in the stove top of their life. They're in hot water.

1006
01:34:15.280 --> 01:34:20.720
They have a problem. So they have a problem. Okay. And we're going to use an example and we're

1007
01:34:20.800 --> 01:34:28.400
going to create your system. They're in pain, but they are powerful. They're not broke. Okay.

1008
01:34:29.680 --> 01:34:39.360
Right now they are not broke. Okay. We can save the world after we have some resources. Okay.

1009
01:34:40.400 --> 01:34:47.840
We can send Heidi Baker a hundred thousand dollars. After we make the first 200 Heidi

1010
01:34:48.000 --> 01:34:54.480
had a boat, had like a few boats that sank and, you know, they took up an offering to go buy a

1011
01:34:54.480 --> 01:34:59.200
boat. But the point is people had money to put in the offering. We had money to put in the offering.

1012
01:35:00.960 --> 01:35:01.960
Are we doing okay here?

1013
01:35:01.960 --> 01:35:03.120
One, if we're doing okay.

1014
01:35:03.120 --> 01:35:05.360
Two, if you wanna yell at me.

1015
01:35:05.360 --> 01:35:06.200
It's okay.

1016
01:35:07.760 --> 01:35:08.800
One, if we're doing okay.

1017
01:35:08.800 --> 01:35:10.400
All right, let's go back.

1018
01:35:11.520 --> 01:35:12.840
Why is this important?

1019
01:35:14.080 --> 01:35:18.520
Because CEOs, when they're building products and services

1020
01:35:18.520 --> 01:35:23.520
for the online space, test with powerful people.

1021
01:35:23.680 --> 01:35:28.280
They test with powerful avatars that will scale, right?

1022
01:35:28.320 --> 01:35:30.720
Does everybody know what an avatar is?

1023
01:35:30.720 --> 01:35:31.560
Put in the chat.

1024
01:35:31.560 --> 01:35:33.360
One, yes, I know what an avatar is.

1025
01:35:33.360 --> 01:35:34.560
Two, no.

1026
01:35:34.560 --> 01:35:35.400
One, one, one.

1027
01:35:35.400 --> 01:35:36.520
Okay, Ben, one, one, one.

1028
01:35:36.520 --> 01:35:37.920
An avatar.

1029
01:35:37.920 --> 01:35:42.360
Two, Tamara, an avatar is your ideal client.

1030
01:35:43.320 --> 01:35:47.440
An avatar is your ideal client, okay?

1031
01:35:47.440 --> 01:35:50.280
So a lot of times what happens,

1032
01:35:50.280 --> 01:35:52.040
your who, thank you, Bruce.

1033
01:35:52.040 --> 01:35:57.000
Your who, especially when I'm training up,

1034
01:35:57.000 --> 01:35:58.200
and I saw this a lot,

1035
01:35:58.200 --> 01:36:00.640
like I worked behind the scenes in vocational ministries

1036
01:36:00.640 --> 01:36:04.680
to help them create their entire information product suite.

1037
01:36:04.680 --> 01:36:05.520
Okay?

1038
01:36:05.520 --> 01:36:07.200
A lot of times when we were dealing

1039
01:36:07.200 --> 01:36:09.200
with vocational ministries,

1040
01:36:09.200 --> 01:36:13.640
we would have people who found, had a problem.

1041
01:36:13.640 --> 01:36:15.480
We would identify their pain.

1042
01:36:15.480 --> 01:36:19.080
We knew they were ready, but they weren't powerful people.

1043
01:36:19.080 --> 01:36:22.400
They didn't have any resource or cash to spend.

1044
01:36:23.320 --> 01:36:26.000
And so that's why I spent some time on this.

1045
01:36:27.040 --> 01:36:27.880
Okay?

1046
01:36:29.000 --> 01:36:33.240
It can be hard at first to imagine a powerful person.

1047
01:36:33.240 --> 01:36:35.720
So we're gonna tell you a story

1048
01:36:35.720 --> 01:36:40.720
of a NFL defensive position coach

1049
01:36:41.960 --> 01:36:44.720
with cracked heels to illustrate this point.

1050
01:36:46.320 --> 01:36:47.960
Okay?

1051
01:36:47.960 --> 01:36:52.640
Right now, for your system, your client is here.

1052
01:36:54.480 --> 01:36:55.320
Okay?

1053
01:36:56.320 --> 01:36:57.560
They're right here.

1054
01:36:59.120 --> 01:37:03.520
They're in, they have a problem.

1055
01:37:04.880 --> 01:37:09.880
They're in pain, but they are powerfully ready to pay you.

1056
01:37:14.560 --> 01:37:15.400
Okay?

1057
01:37:16.560 --> 01:37:21.560
We are going to develop your one, two, three,

1058
01:37:21.880 --> 01:37:26.400
one, two, three, four steps if you're fussy,

1059
01:37:26.400 --> 01:37:29.240
three steps if you're not, system.

1060
01:37:30.080 --> 01:37:31.440
That was meant to be funny.

1061
01:37:32.840 --> 01:37:37.160
So that your person on the other side of your system

1062
01:37:37.160 --> 01:37:41.160
is transformed and they are heart happy.

1063
01:37:42.080 --> 01:37:42.920
Okay?

1064
01:37:44.520 --> 01:37:46.080
Now, let's go back to this one.

1065
01:37:48.160 --> 01:37:50.760
We have a fake company that we use

1066
01:37:50.760 --> 01:37:53.600
to help people test their products and offers and services.

1067
01:37:53.600 --> 01:37:56.320
We have them practice, especially if they're new to it.

1068
01:37:56.320 --> 01:38:00.040
We call it Heel Helps, H-E-E-L Helps.

1069
01:38:00.040 --> 01:38:02.280
Somebody will probably, I've used it for so long,

1070
01:38:02.280 --> 01:38:04.280
somebody probably trademarked and invented it,

1071
01:38:04.280 --> 01:38:07.400
but it's my fake company.

1072
01:38:07.400 --> 01:38:09.360
Heel Helps.

1073
01:38:09.360 --> 01:38:14.360
Heel Helps helps NFL defensive position coaches

1074
01:38:16.400 --> 01:38:19.440
who've had cracked heel problems their whole life

1075
01:38:19.440 --> 01:38:21.760
and they're in pain.

1076
01:38:21.760 --> 01:38:23.960
So their problem, somebody write in the chat,

1077
01:38:23.960 --> 01:38:26.000
their problem is they have cracked heels.

1078
01:38:27.720 --> 01:38:29.840
The pain of their problem,

1079
01:38:29.840 --> 01:38:31.960
the pain of their cracked heels is

1080
01:38:31.960 --> 01:38:34.360
they're about to lose their promotion.

1081
01:38:34.360 --> 01:38:37.040
They're yelling at the players

1082
01:38:37.040 --> 01:38:38.800
that they're supposed to be coaching.

1083
01:38:38.800 --> 01:38:41.000
They're cranky with their wife.

1084
01:38:41.000 --> 01:38:43.360
They have, their contract is up for negotiation.

1085
01:38:43.360 --> 01:38:45.280
They're about to make maybe another,

1086
01:38:45.280 --> 01:38:46.120
what did we say?

1087
01:38:46.120 --> 01:38:49.680
$14 1,500,000 or $17 1,500,000.

1088
01:38:49.680 --> 01:38:52.440
They're about to have a big contract,

1089
01:38:52.440 --> 01:38:55.080
but they might lose it because they're so cranky

1090
01:38:55.080 --> 01:38:57.760
because they're in such pain from their cracked heels.

1091
01:38:57.760 --> 01:38:59.600
They would do anything.

1092
01:38:59.600 --> 01:39:04.200
They would pay anything to get their heels out of pain.

1093
01:39:05.200 --> 01:39:07.600
They have tried the team doctor.

1094
01:39:07.600 --> 01:39:10.800
They have tried their former coach at USC.

1095
01:39:10.800 --> 01:39:12.520
They have tried all their friends.

1096
01:39:12.520 --> 01:39:13.800
They've tried the vitamins.

1097
01:39:13.800 --> 01:39:16.120
They've tried the creams and it doesn't work.

1098
01:39:17.840 --> 01:39:21.760
And we come along with a three-step system

1099
01:39:23.280 --> 01:39:27.160
that works,

1100
01:39:34.040 --> 01:39:35.360
works for them

1101
01:39:37.680 --> 01:39:42.680
and has a very simple how to step by step.

1102
01:39:44.800 --> 01:39:48.560
Then if you're fussy and you want a bonus for your system,

1103
01:39:48.560 --> 01:39:52.440
you can do a follow-up, okay?

1104
01:39:52.440 --> 01:39:54.560
I'm gonna explain this for a minute,

1105
01:39:54.560 --> 01:39:56.200
but before I do, I wanna make sure,

1106
01:39:56.200 --> 01:39:59.080
give me one in the chat if it makes sense

1107
01:39:59.080 --> 01:40:00.280
what I'm talking about.

1108
01:40:00.000 --> 01:40:05.000
a powerful person ready to pay, they're in major pain.

1109
01:40:06.880 --> 01:40:07.720
Okay.

1110
01:40:08.720 --> 01:40:11.000
Why are we going to him first

1111
01:40:11.000 --> 01:40:13.960
instead of Heidi Baker's Orphans with Cracked Heels?

1112
01:40:18.320 --> 01:40:20.860
Why are we going to him first

1113
01:40:20.860 --> 01:40:23.440
before Heidi's Orphans with Cracked Heels?

1114
01:40:25.320 --> 01:40:26.360
Does anybody know?

1115
01:40:27.360 --> 01:40:28.480
Why are we going to the defense?

1116
01:40:28.480 --> 01:40:29.320
Yeah.

1117
01:40:29.320 --> 01:40:30.160
Why are we going to the powerful?

1118
01:40:30.160 --> 01:40:31.760
I suppose the orphans that have cracked heels.

1119
01:40:31.760 --> 01:40:32.600
Correct. Gotcha.

1120
01:40:33.680 --> 01:40:37.020
Because in order to succeed in the online space,

1121
01:40:37.020 --> 01:40:40.800
you must have a, and you're gonna write this down.

1122
01:40:40.800 --> 01:40:43.520
If you take nothing else away from this training today,

1123
01:40:43.520 --> 01:40:45.480
if you choose to like, you're like,

1124
01:40:45.480 --> 01:40:46.960
okay, Anne, I'm just, this is what I,

1125
01:40:46.960 --> 01:40:48.880
I'm gonna take this away.

1126
01:40:48.880 --> 01:40:53.880
You need a scalable avatar that cares.

1127
01:40:53.880 --> 01:40:58.880
You need a scalable avatar that cares about what you offer.

1128
01:41:03.840 --> 01:41:05.120
Okay.

1129
01:41:05.120 --> 01:41:07.840
That's the truth talk moment from Coach Anne.

1130
01:41:08.960 --> 01:41:09.800
Okay.

1131
01:41:12.040 --> 01:41:17.040
A CEO tests to see what sells.

1132
01:41:17.080 --> 01:41:19.120
To see what sells.

1133
01:41:23.200 --> 01:41:28.200
Lies can hide in low ticket offers for a long time.

1134
01:41:32.640 --> 01:41:33.800
Very important point.

1135
01:41:33.800 --> 01:41:36.240
If anybody's not clear on what that means,

1136
01:41:36.240 --> 01:41:37.920
please put it in the chat.

1137
01:41:37.920 --> 01:41:39.280
Okay.

1138
01:41:39.280 --> 01:41:44.280
We are going to create a system and test your offers

1139
01:41:45.280 --> 01:41:50.080
with a powerful person who is ready to spend $5,000

1140
01:41:50.080 --> 01:41:51.920
for your system today.

1141
01:41:51.920 --> 01:41:53.480
Yeah. Elaborate on that.

1142
01:41:54.640 --> 01:41:56.640
There's some concepts in there I think we haven't covered.

1143
01:41:56.640 --> 01:41:57.640
Okay.

1144
01:41:57.640 --> 01:41:59.240
Why is this so important?

1145
01:42:00.240 --> 01:42:01.720
Let's go back to the CEO.

1146
01:42:05.640 --> 01:42:10.320
How much, and I love Heidi Baker, Todd White.

1147
01:42:10.320 --> 01:42:11.560
I love, I mean, we love Bethel.

1148
01:42:11.560 --> 01:42:13.560
We have a, we have a single family rental business

1149
01:42:13.920 --> 01:42:16.640
that literally we built to serve the Bethel School

1150
01:42:16.640 --> 01:42:18.240
of Supernatural Ministry.

1151
01:42:19.840 --> 01:42:21.520
But in order to do that,

1152
01:42:23.640 --> 01:42:26.120
we have to have some of this to put in the ground.

1153
01:42:27.040 --> 01:42:27.880
Okay.

1154
01:42:30.280 --> 01:42:31.920
But how does-

1155
01:42:31.920 --> 01:42:32.760
Okay.

1156
01:42:32.760 --> 01:42:33.960
Yeah.

1157
01:42:33.960 --> 01:42:34.800
Mind deciding.

1158
01:42:34.800 --> 01:42:36.640
Reminding how you make decisions

1159
01:42:36.640 --> 01:42:38.400
as you're creating your system.

1160
01:42:39.400 --> 01:42:44.400
The CEO realizes that he's the content.

1161
01:42:45.520 --> 01:42:49.600
He's testing the waters, testing the offers.

1162
01:42:49.600 --> 01:42:53.120
He's testing to see, she's testing to see what is working.

1163
01:42:54.080 --> 01:42:55.760
So the first thing we do

1164
01:42:55.760 --> 01:42:58.040
when we're thinking about our system,

1165
01:42:58.040 --> 01:43:00.680
Marion, you have a way that you work

1166
01:43:00.680 --> 01:43:04.240
with your life coaching clients, right?

1167
01:43:04.240 --> 01:43:07.000
Xavier, you have a way that you work

1168
01:43:07.480 --> 01:43:08.480
with your clients.

1169
01:43:08.480 --> 01:43:12.240
Lynette, you have a way that you do vocational ministry,

1170
01:43:12.240 --> 01:43:13.080
right?

1171
01:43:13.080 --> 01:43:16.520
Tamara, you have a way that you minister with people.

1172
01:43:16.520 --> 01:43:17.560
Who else is on?

1173
01:43:18.920 --> 01:43:20.760
Marion, like you have a way-

1174
01:43:20.760 --> 01:43:21.600
Heidi, Mona, Shauna.

1175
01:43:21.600 --> 01:43:22.440
Heidi, Mona, Shauna.

1176
01:43:22.440 --> 01:43:25.280
You have a way that you do things.

1177
01:43:25.280 --> 01:43:28.520
And what we need to do is to take your way

1178
01:43:28.520 --> 01:43:31.960
that you're doing things and structure it

1179
01:43:31.960 --> 01:43:36.000
and craft it in a way that you're doing things

1180
01:43:36.120 --> 01:43:41.120
in a way that it works for this person first.

1181
01:43:43.400 --> 01:43:44.240
Okay.

1182
01:43:45.280 --> 01:43:46.720
Are you-

1183
01:43:46.720 --> 01:43:47.920
Yes, please.

1184
01:43:47.920 --> 01:43:50.960
Restate, you said what hides in low ticket offers?

1185
01:43:50.960 --> 01:43:51.800
Okay.

1186
01:43:51.800 --> 01:43:53.200
Lies. Lies.

1187
01:43:53.200 --> 01:43:54.040
Okay.

1188
01:43:54.040 --> 01:43:56.640
So what, the way I would articulate this

1189
01:43:56.640 --> 01:44:00.280
is that what she's saying is a low ticket offer doesn't,

1190
01:44:00.280 --> 01:44:02.840
it's not a huge commitment for people.

1191
01:44:02.840 --> 01:44:05.840
So they may not actually really care about the thing,

1192
01:44:06.680 --> 01:44:10.000
but they'll take a flyer and spend 47 bucks just to see.

1193
01:44:10.000 --> 01:44:12.400
And so you can go along and you can be selling.

1194
01:44:12.400 --> 01:44:15.200
And by the way, if you work with us,

1195
01:44:15.200 --> 01:44:17.040
we're a big fan of low ticket offers.

1196
01:44:17.040 --> 01:44:18.160
We are. Huge.

1197
01:44:18.160 --> 01:44:19.040
Absolutely.

1198
01:44:19.040 --> 01:44:23.120
However, it's always like things in context, right?

1199
01:44:23.120 --> 01:44:25.960
And you can be in a situation

1200
01:44:25.960 --> 01:44:27.640
where you're selling these low ticket offers,

1201
01:44:27.640 --> 01:44:30.400
but in reality, people don't really care enough

1202
01:44:30.400 --> 01:44:34.360
about the thing to pay you $5,000, right?

1203
01:44:35.000 --> 01:44:39.320
And part of what we try to get to is a price point

1204
01:44:39.320 --> 01:44:41.920
that actually makes a difference

1205
01:44:41.920 --> 01:44:45.880
for the person who has to pay and for you.

1206
01:44:46.960 --> 01:44:48.520
So why do we do this?

1207
01:44:49.520 --> 01:44:52.480
Because the faster we can test

1208
01:44:52.480 --> 01:44:54.880
and find out if it's legitimate,

1209
01:44:54.880 --> 01:44:57.440
the faster we can scale to serve all those people

1210
01:44:57.440 --> 01:44:58.680
in the low ticket marketplace.

1211
01:44:58.680 --> 01:45:00.320
You see my hands going like this?

1212
01:45:00.000 --> 01:45:08.380
The faster you can test with someone who actually might care about what you carry, the faster

1213
01:45:08.380 --> 01:45:16.320
we can scale to a low ticket and bless thousands upon thousands upon thousands of people.

1214
01:45:16.320 --> 01:45:24.840
There is a place for a low ticket offer, but what she's saying, stop for a moment, is the

1215
01:45:24.840 --> 01:45:33.080
thing is the actual product, we call it an offer, that you're making, right?

1216
01:45:33.080 --> 01:45:40.600
And if people see it and want to buy it, then all of the other toys that people want to

1217
01:45:40.600 --> 01:45:45.480
talk about, you know, a funnel and an email system, all that stuff, that all comes around

1218
01:45:45.480 --> 01:45:46.480
that.

1219
01:45:46.480 --> 01:45:52.400
But the first thing should be, what am I actually doing and will people pay me for it?

1220
01:45:52.400 --> 01:45:53.400
Correct.

1221
01:45:53.640 --> 01:45:57.200
What happens a lot in the online space is people get all backwards, they see a really

1222
01:45:57.200 --> 01:46:01.480
cool presentation on, like I said, you know, Russell Brunson do something on ClickFunnels

1223
01:46:01.480 --> 01:46:03.440
and it'll make it look really easy and you're like, that's awesome.

1224
01:46:03.440 --> 01:46:04.440
And I love him.

1225
01:46:04.440 --> 01:46:05.440
He's great.

1226
01:46:05.440 --> 01:46:06.440
He's awesome.

1227
01:46:06.440 --> 01:46:07.440
I love it.

1228
01:46:07.440 --> 01:46:09.560
But if you don't have a great idea that you know is going to work, and you just go buy

1229
01:46:09.560 --> 01:46:13.600
ClickFunnels, now you're paying however much a month for something and you don't even know

1230
01:46:13.600 --> 01:46:15.320
if you need it.

1231
01:46:15.320 --> 01:46:18.900
So what we're, and that's the cart before the horse.

1232
01:46:18.900 --> 01:46:22.240
So we're trying to keep the horse before the cart.

1233
01:46:22.240 --> 01:46:23.320
Does that make sense?

1234
01:46:24.240 --> 01:46:30.720
One for yes, two more explanations, because I, if I can only impart something today that

1235
01:46:30.720 --> 01:46:36.280
changes your power grid, we also have this thing that we call the power grid that changes

1236
01:46:36.280 --> 01:46:38.480
your power grid as a kingdom messenger.

1237
01:46:38.480 --> 01:46:39.640
I want to give this to you.

1238
01:46:39.640 --> 01:46:41.680
Marianne, I didn't see in the chat, just give me a thumbs up.

1239
01:46:41.680 --> 01:46:42.680
She said have to.

1240
01:46:42.680 --> 01:46:43.680
What?

1241
01:46:43.680 --> 01:46:44.680
Have to.

1242
01:46:44.680 --> 01:46:45.680
I got you.

1243
01:46:45.680 --> 01:46:46.680
Okay.

1244
01:46:46.680 --> 01:46:49.400
Here's, here's what we're looking for.

1245
01:46:49.400 --> 01:47:00.440
You have Lynette, Ben, Monica, Mona, Patty, Shauna, Tamara, TJ's phone, Denise, Rebecca,

1246
01:47:00.440 --> 01:47:03.480
Marianne, Patty, everybody.

1247
01:47:03.480 --> 01:47:06.800
You have something that the world needs, right?

1248
01:47:06.800 --> 01:47:09.800
You know that because you're a kingdom messenger.

1249
01:47:09.800 --> 01:47:18.760
The question is, do you have your, what the world needs in a system that we can scale,

1250
01:47:18.760 --> 01:47:19.760
right?

1251
01:47:19.760 --> 01:47:24.840
Pick up your pens, your coffee cups, your, your notebooks that we can scale one to many.

1252
01:47:24.840 --> 01:47:26.320
Okay.

1253
01:47:26.320 --> 01:47:32.360
Why do we create our system with a $5,000 buyer in mind?

1254
01:47:32.360 --> 01:47:34.400
Why?

1255
01:47:34.400 --> 01:47:41.560
Because the lie of the value of the offer can hide in a low ticket out.

1256
01:47:41.560 --> 01:47:43.280
Okay.

1257
01:47:43.280 --> 01:47:46.760
So what we want to do is we want to know the truth fast.

1258
01:47:46.760 --> 01:47:47.760
Okay.

1259
01:47:47.760 --> 01:47:54.000
Everybody say, I want, if you're ready, are you ready?

1260
01:47:54.000 --> 01:47:56.880
And I hope I'm invited back.

1261
01:47:56.880 --> 01:47:59.440
You know, you said, you said the truth.

1262
01:47:59.440 --> 01:48:00.440
The truth.

1263
01:48:00.440 --> 01:48:01.960
We just want market feedback.

1264
01:48:01.960 --> 01:48:02.960
We want market feedback.

1265
01:48:02.960 --> 01:48:07.880
So the market feedback is, well, we'll just, you know, tweak it.

1266
01:48:07.880 --> 01:48:12.920
We either start over or we'll tweak it, you know, but that's, that's where you want to

1267
01:48:12.920 --> 01:48:14.120
start.

1268
01:48:14.120 --> 01:48:18.040
So we want to know because God inhabits truth and God wants to reach people through you

1269
01:48:18.040 --> 01:48:20.000
more than you want to reach them.

1270
01:48:20.000 --> 01:48:26.480
Do you believe that the God wants to reach people through your unique sound Lynette through

1271
01:48:26.480 --> 01:48:32.760
your unique sound, Monica, through Ben's unique sound, through Marion's unique sound,

1272
01:48:32.760 --> 01:48:37.400
through Patty's unique sound, through Shauna's unique sound and Mona's uniqueness.

1273
01:48:37.400 --> 01:48:43.000
God wants to reach people through your uniqueness more than you do.

1274
01:48:43.000 --> 01:48:46.080
And he's way excited about it.

1275
01:48:46.080 --> 01:48:55.040
And so what we do is we mind how we make decisions as a CEO and we create so that we can serve

1276
01:48:55.040 --> 01:48:58.480
a powerful client from the get-go.

1277
01:48:58.480 --> 01:48:59.480
Okay.

1278
01:48:59.480 --> 01:49:07.920
So just like you're worthy of creating to serve a powerful client from the get-go and

1279
01:49:07.920 --> 01:49:11.240
that's how we create our system.

1280
01:49:11.240 --> 01:49:14.760
It's that's how we hub as the content.

1281
01:49:14.760 --> 01:49:15.760
Okay.

1282
01:49:15.760 --> 01:49:22.400
Now, once you have proof of concept, you're sailing with the wind, right?

1283
01:49:22.400 --> 01:49:25.720
You are flying with the jet stream.

1284
01:49:25.720 --> 01:49:32.840
Then if we know you have a system that will resonate with a powerful client, we can scale

1285
01:49:32.840 --> 01:49:40.880
it all day, every day down to zero, and we can scale it up, up to 75, a hundred, a hundred

1286
01:49:40.880 --> 01:49:41.880
and $50,000.

1287
01:49:41.880 --> 01:49:42.880
Right.

1288
01:49:42.880 --> 01:49:46.680
Does that stretch anybody's imagination?

1289
01:49:46.680 --> 01:49:53.720
Can you imagine somebody paying you $75,000 for what you carry?

1290
01:49:53.720 --> 01:49:55.120
That's a nice tithing check.

1291
01:49:55.120 --> 01:49:56.120
Right.

1292
01:49:56.120 --> 01:49:57.120
Yeah.

1293
01:49:57.120 --> 01:50:00.040
And it may be hard to get your head around.

1294
01:50:00.000 --> 01:50:10.920
Now, that's completely understandable, but if you never think about it, if you never imagine that possibility, it won't come to pass because no one's going to come up and tap you on the shoulder out of the blue.

1295
01:50:10.940 --> 01:50:12.100
Well, that's not true.

1296
01:50:12.100 --> 01:50:16.100
God can make anything, God can make anything happen, but I'm a light.

1297
01:50:17.660 --> 01:50:18.000
Come on.

1298
01:50:18.000 --> 01:50:18.380
I love it.

1299
01:50:18.720 --> 01:50:19.620
Let's get that tap.

1300
01:50:19.820 --> 01:50:20.540
Yeah, sure.

1301
01:50:20.540 --> 01:50:21.840
We give you permission to do that.

1302
01:50:21.840 --> 01:50:22.180
Tap.

1303
01:50:22.220 --> 01:50:22.900
Yeah, yeah.

1304
01:50:22.900 --> 01:50:23.060
Sure.

1305
01:50:23.060 --> 01:50:25.780
As I say that God really watch, hold my beer.

1306
01:50:28.740 --> 01:50:29.180
All right.

1307
01:50:29.380 --> 01:50:30.580
Let's create your systems.

1308
01:50:32.380 --> 01:50:32.900
Okay.

1309
01:50:33.940 --> 01:50:35.660
Prepare to be underwhelmed.

1310
01:50:37.540 --> 01:50:38.020
Okay.

1311
01:50:38.260 --> 01:50:39.260
Everybody's right.

1312
01:50:39.260 --> 01:50:40.380
Somebody write that in the chat.

1313
01:50:40.380 --> 01:50:43.540
I will prepare to be underwhelmed in the creation of my system.

1314
01:50:43.580 --> 01:50:45.020
It's actually good news, but yeah.

1315
01:50:45.060 --> 01:50:45.620
Okay.

1316
01:50:46.740 --> 01:50:52.660
Um, in the design industry, I used to say this all the time and I, I still do people pay for the edit.

1317
01:50:53.660 --> 01:50:54.100
Okay.

1318
01:50:54.860 --> 01:50:56.380
People pay for the edit.

1319
01:50:56.660 --> 01:51:00.460
If anyone's not sure what that means, raise your hand or put it too.

1320
01:51:00.500 --> 01:51:00.660
Yeah.

1321
01:51:00.660 --> 01:51:02.460
Put a two in the chat, put a two in the chat.

1322
01:51:02.460 --> 01:51:03.500
If you don't understand.

1323
01:51:03.980 --> 01:51:04.300
Okay.

1324
01:51:04.300 --> 01:51:04.740
Two.

1325
01:51:04.780 --> 01:51:05.220
Awesome.

1326
01:51:05.260 --> 01:51:06.020
Thank you, Patrick.

1327
01:51:09.940 --> 01:51:10.980
Bruce's daughter.

1328
01:51:13.260 --> 01:51:14.260
He's got some backup.

1329
01:51:17.740 --> 01:51:20.620
He crawled in here and found me, so we're just hanging out.

1330
01:51:22.860 --> 01:51:23.580
No fair.

1331
01:51:23.620 --> 01:51:24.460
We can't compete.

1332
01:51:26.420 --> 01:51:28.140
Oh, baby girl.

1333
01:51:28.140 --> 01:51:28.660
I love it.

1334
01:51:28.700 --> 01:51:29.300
I love it.

1335
01:51:29.660 --> 01:51:30.500
This is awesome.

1336
01:51:30.860 --> 01:51:31.380
All right.

1337
01:51:31.420 --> 01:51:32.900
People pay for the edit.

1338
01:51:34.020 --> 01:51:37.180
Um, how many of you have ever ridden on an airplane?

1339
01:51:39.460 --> 01:51:42.260
Has everybody ridden on an airplane and an airplane before?

1340
01:51:42.900 --> 01:51:43.380
Okay.

1341
01:51:44.100 --> 01:51:48.980
Um, you paid for a ticket to ride on that airplane, right?

1342
01:51:50.980 --> 01:51:55.780
You could probably have walked to the location given enough time.

1343
01:51:55.980 --> 01:51:56.500
Correct.

1344
01:51:57.420 --> 01:52:00.660
Like, let's say we flew yesterday from California to Florida.

1345
01:52:01.500 --> 01:52:08.340
We could have walked would have taken a while, but we paid for the edit.

1346
01:52:09.940 --> 01:52:12.700
We bought a ticket to get there faster.

1347
01:52:14.780 --> 01:52:17.180
Does that, does that make sense?

1348
01:52:18.180 --> 01:52:24.100
There are people right now, Xavier, Ben, Denise, they want to

1349
01:52:24.180 --> 01:52:26.380
pay you to get there faster.

1350
01:52:28.300 --> 01:52:34.260
They want to pay you to get to your destination faster than you had to get there.

1351
01:52:35.580 --> 01:52:36.700
Can I take a stab at it?

1352
01:52:36.740 --> 01:52:37.460
Take a stab at it.

1353
01:52:38.020 --> 01:52:45.300
Another example might be, um, you know, when I used to work at my old company,

1354
01:52:45.300 --> 01:52:46.780
we had great tech support.

1355
01:52:46.780 --> 01:52:49.140
So if I've ever had a problem, I would get on the phone with the

1356
01:52:49.140 --> 01:52:51.100
tech person and they would fix it.

1357
01:52:51.700 --> 01:52:58.140
And half the time they'd want to explain to me what was going on and all the steps.

1358
01:52:58.220 --> 01:53:00.060
And I was like, I don't care.

1359
01:53:00.260 --> 01:53:03.180
I just want to go right to what's the button.

1360
01:53:03.180 --> 01:53:08.620
I got to push that's paying for the edit, cut out all the extra.

1361
01:53:08.780 --> 01:53:11.580
They're not, they're not looking for more information.

1362
01:53:11.580 --> 01:53:15.260
They're looking for the least amount of information that will

1363
01:53:15.260 --> 01:53:16.380
get them to what they want.

1364
01:53:17.500 --> 01:53:17.860
Okay.

1365
01:53:18.740 --> 01:53:28.700
So your signature course, your signature series, people, especially powerful

1366
01:53:28.700 --> 01:53:34.020
people with $5,000 burning a hole in their pocket to get rid of their

1367
01:53:34.020 --> 01:53:37.260
pain, want to pay you for the edit.

1368
01:53:38.740 --> 01:53:39.060
Okay.

1369
01:53:39.340 --> 01:53:43.380
So I'm going to give you some hallmarks of each step of your system.

1370
01:53:43.540 --> 01:53:48.300
And then we're going to spend some time working on what your system could be.

1371
01:53:48.700 --> 01:53:49.140
Okay.

1372
01:53:49.780 --> 01:53:50.380
We good.

1373
01:53:51.380 --> 01:53:51.660
All right.

1374
01:53:51.660 --> 01:53:52.300
Let's go to this.

1375
01:53:54.300 --> 01:53:56.980
This is where most people complicated.

1376
01:53:58.500 --> 01:53:58.980
Thank you.

1377
01:53:59.020 --> 01:54:00.140
I'm glad you're enjoying this.

1378
01:54:00.260 --> 01:54:06.940
So right now, here is your, for us, for heel helps our son is a coach, a football coach.

1379
01:54:07.220 --> 01:54:09.940
So, um, we like sports analogies.

1380
01:54:09.940 --> 01:54:11.460
We work with a lot of football people.

1381
01:54:11.460 --> 01:54:16.740
Um, so his problem right now is he's got cracked heels.

1382
01:54:17.300 --> 01:54:21.420
He's in pain and the resulting pain is he's losing his temper.

1383
01:54:21.500 --> 01:54:23.260
His contract is up for negotiation.

1384
01:54:23.340 --> 01:54:28.860
He's a great guy, but he's got in so much pain with his cracked heels that.

1385
01:54:29.500 --> 01:54:33.220
He, he might not get his renegotiation the way he knows.

1386
01:54:33.220 --> 01:54:35.860
And he's fighting with his wife and it's, and the players are a little

1387
01:54:35.860 --> 01:54:37.540
cranky with him, it's just a problem.

1388
01:54:37.700 --> 01:54:38.220
Okay.

1389
01:54:38.500 --> 01:54:42.940
Now we're going to put on our CEO mindset.

1390
01:54:47.100 --> 01:54:47.580
Okay.

1391
01:54:49.020 --> 01:54:54.300
The first part of our system, no matter what, is to make sure that we're

1392
01:54:54.300 --> 01:54:58.420
paying our employees the right amount of money, the right amount of time.

1393
01:54:58.420 --> 01:55:01.180
And we're going to make sure that we're paying them the right amount of time.

1394
01:55:00.000 --> 01:55:11.760
what our system is to move our powerful NFL defensive position coach from here to totally

1395
01:55:01.180 --> 01:55:03.500
And we're going to make sure that we're paying them the right amount of time.

1396
01:55:11.760 --> 01:55:29.360
happy is it must address will this work? Will your system work for your client where they are

1397
01:55:29.360 --> 01:55:40.160
today in the stove top of life because right now your ideal client your who who's watching all of

1398
01:55:40.160 --> 01:55:46.000
your kingdom messenger channels some of them have five thousand dollars burning a hole in their

1399
01:55:46.000 --> 01:55:55.120
wallets right now but their first question is will this thing work? Will this thing work?

1400
01:55:55.120 --> 01:56:11.360
So I want you to think about what answers that question as you okay what answers that question

1401
01:56:11.360 --> 01:56:19.200
as you let me give you an example from Heel Helps our fake company I'm going to stop the share so I

1402
01:56:19.200 --> 01:56:33.520
can see faces the first part of our system always tackles kind of the how-to the overview the

1403
01:56:33.520 --> 01:56:42.880
roadmap the step-by-step okay it's the actual ingredients you need to make the cake you're

1404
01:56:42.880 --> 01:56:50.000
going to go to the store you're going to do this it's the how-to components okay and you're just

1405
01:56:50.000 --> 01:56:59.680
simply going to show them in that first step of your system that it works okay you're not gonna

1406
01:57:00.640 --> 01:57:08.480
do it with them in that step you're just going to show proof of concept okay

1407
01:57:09.200 --> 01:57:13.760
why is that so important in your signature course in your signature series

1408
01:57:16.160 --> 01:57:21.440
because if he doesn't think it's going to work he's not even going to sign up correct

1409
01:57:23.440 --> 01:57:29.440
it's he's like I have tried everything I've been to team doctors I like we're in this we do a lot

1410
01:57:29.440 --> 01:57:35.040
in the sports industry so we're this is a familiar example for us and we love football and you know

1411
01:57:35.600 --> 01:57:38.720
football and you know we're a football family and all that kind of stuff so

1412
01:57:39.840 --> 01:57:50.240
but you have an industry where in life coaching where did Marion go Marion's life coaching

1413
01:57:50.240 --> 01:57:57.360
she probably has testimonies of how she actually sat down with someone maybe she did a consult

1414
01:57:57.360 --> 01:58:04.640
maybe she did something so the first step would be making sure that it proves that your system works

1415
01:58:05.280 --> 01:58:10.560
okay are we getting one if this if this if we're understanding this

1416
01:58:11.280 --> 01:58:15.280
two if if you need more um breakdown on this okay awesome

1417
01:58:18.080 --> 01:58:24.160
remember people pay for the edit they want to fly to Florida from California they don't want to walk

1418
01:58:25.120 --> 01:58:28.880
okay the second part of your system

1419
01:58:30.960 --> 01:58:41.600
is always going to transform what we call the internal objections so everything in your

1420
01:58:41.600 --> 01:58:50.160
signature course in your signature system is always going to deal with the universal question

1421
01:58:50.160 --> 01:58:55.920
will this thing work for me like that I've tried this before and I have failed I have

1422
01:58:55.920 --> 01:59:01.440
been to every team doctor I have tried everything I've done the nutrition I've done the creams

1423
01:59:01.440 --> 01:59:06.960
I've done the autoimmune testing I've done the you know ketones I'm drinking more green

1424
01:59:06.960 --> 01:59:14.160
juice than I know what to do with I've tried everything because right now your customer

1425
01:59:14.160 --> 01:59:21.760
in order to get to this happy place from let's just say from California to Florida

1426
01:59:21.760 --> 01:59:28.640
right from the stovetop of life right here they're in the stovetop of life

1427
01:59:31.200 --> 01:59:36.080
and they want what you carry they looked at you and they said I want

1428
01:59:36.960 --> 01:59:41.840
what Ben has I want what you have

1429
01:59:43.840 --> 01:59:49.840
they want the result Xavier they want the results Denise they want the result Ben they want what you

1430
01:59:49.840 --> 01:59:59.680
have but in order to get there you and I behave from belief and so does your client okay

1431
02:00:00.000 --> 02:00:13.000
So if your client doesn't believe that it will work and they don't believe that it will work for them and they can't figure out how to do it, they'll never get here.

1432
02:00:13.000 --> 02:00:15.000
Okay.

1433
02:00:15.000 --> 02:00:22.000
How many of you have ever bought a course that either didn't work, or you just quit on anybody.

1434
02:00:22.000 --> 02:00:25.000
Yeah. Okay.

1435
02:00:25.000 --> 02:00:34.000
It's because whoever created that didn't embed transformation.

1436
02:00:34.000 --> 02:00:39.000
Your system is about transformation.

1437
02:00:39.000 --> 02:00:42.000
You're a kingdom messenger.

1438
02:00:42.000 --> 02:01:06.000
So, I know there are lots of how to lists and all that kind of stuff. But if we can't transform the belief of your person, when they come into your signature system to get a specific result, if we can't transform their belief, they'll never do it.

1439
02:01:06.000 --> 02:01:09.000
Yeah, thank you.

1440
02:01:09.000 --> 02:01:26.000
So, I know I jokingly say it but it really is true, the most powerful transformative signature courses that you will ever create are fiercely edited to address, will this thing work.

1441
02:01:26.000 --> 02:01:32.000
Will it work for me. And how can I do this.

1442
02:01:32.000 --> 02:01:50.000
So, when you're putting content and trying to divide up your system. You're basically creating a framework to move people, step by step by step from one belief to another belief.

1443
02:01:50.000 --> 02:01:53.000
Okay.

1444
02:01:53.000 --> 02:01:55.000
Right.

1445
02:01:55.000 --> 02:02:11.000
Remember that CEO versus employee mindset right nothing wrong right I'm, I'm an employee, I shared that with you. I'm, I'm an employee technically one hour a week of Pedro Adeo, I coach Fridays at 1030 for him.

1446
02:02:11.000 --> 02:02:27.000
But how I approach that job if you will, one hour a week is very different than when I'm creating a consulting practice. I mean, consult for corporations starts at $30,000 a month.

1447
02:02:27.000 --> 02:02:31.000
Okay. Starts very different mindset.

1448
02:02:31.000 --> 02:02:33.000
Right.

1449
02:02:33.000 --> 02:02:49.000
So, I want to I want to know in the chat. If this simple structure for your signature course is making sense, one if yes, two, if no.

1450
02:02:49.000 --> 02:02:50.000
Awesome.

1451
02:02:50.000 --> 02:02:53.000
All right, great. Okay.

1452
02:02:53.000 --> 02:03:01.000
Okay, awesome, awesome. So I'd like to take, let's do five minutes of questions and then we'll take a 10 minute break.

1453
02:03:01.000 --> 02:03:05.000
So raise your zoom hand I want to take some questions on this.

1454
02:03:05.000 --> 02:03:11.000
If you get this you'll be ahead of 99% of the course creators out there. Okay.

1455
02:03:11.000 --> 02:03:14.000
Ben, what's your question.

1456
02:03:14.000 --> 02:03:26.000
So, when you talk about the signature course, you're not talking about the bridge course right or that bridge that we talked in the beginning, just to clarify.

1457
02:03:27.000 --> 02:03:37.000
Your bridge course is part of your signature course it's part of your signature sound. So, you're going to, you're going to create a signature system.

1458
02:03:37.000 --> 02:03:50.000
And inside that signature system is going to be your bridge or your free course your low ticket course, your high ticket course, everything is always going to have back and address those three things.

1459
02:03:50.000 --> 02:03:56.000
Will this thing work for your ideal client where they are today.

1460
02:03:56.000 --> 02:04:00.000
Okay, powerful ideal client where they are today.

1461
02:04:00.000 --> 02:04:05.000
And then there is, it's kind of like the skeletal frame.

1462
02:04:05.000 --> 02:04:13.000
And what happens a lot of times is that people don't use this skeletal frame for their signature. Right.

1463
02:04:13.000 --> 02:04:19.000
Every single person on here we all have the same skeletal structure, correct.

1464
02:04:19.000 --> 02:04:25.000
And it enables us to stand upright. It enables us to walk it enables us to move.

1465
02:04:25.000 --> 02:04:36.000
And it provides the framework and your signature system must be built on a framework that works. Okay.

1466
02:04:36.000 --> 02:04:41.000
And so we're working with how humans are wired.

1467
02:04:41.000 --> 02:04:57.000
And if we don't establish this framework. First, whether we're building a bridge product capturing an email or building out $150,000 consulting three night four day program called the luxury business intensive which is what we have.

1468
02:04:57.000 --> 02:05:00.000
We, we, we don't it all kind of falls apart.

1469
02:05:00.000 --> 02:05:05.560
Okay, it's not predictable, it's not safe for our clients.

1470
02:05:05.560 --> 02:05:06.560
Thank you.

1471
02:05:06.560 --> 02:05:07.560
Helps a lot.

1472
02:05:07.560 --> 02:05:08.560
It's gold.

1473
02:05:08.560 --> 02:05:09.560
Thank you.

1474
02:05:09.560 --> 02:05:10.560
Thank you.

1475
02:05:10.560 --> 02:05:11.560
Denise.

1476
02:05:11.560 --> 02:05:12.560
Hi.

1477
02:05:12.560 --> 02:05:19.520
So, okay, so if you are, if your program is new, right?

1478
02:05:19.520 --> 02:05:25.360
And you said the first step is, you know, answering the question, will it work and giving

1479
02:05:25.360 --> 02:05:28.760
them proof that it works.

1480
02:05:28.760 --> 02:05:35.160
So, I mean, if you're new to it, you really don't have the testimonials yet.

1481
02:05:35.160 --> 02:05:40.440
So what would you use as proof that it works?

1482
02:05:40.440 --> 02:05:41.440
Love this question.

1483
02:05:41.440 --> 02:05:42.440
Good question.

1484
02:05:42.440 --> 02:05:43.440
Love this question.

1485
02:05:43.440 --> 02:05:46.440
Okay, you guys are going a little deeper.

1486
02:05:46.440 --> 02:05:47.800
This is awesome.

1487
02:05:47.800 --> 02:05:49.440
There are, there are, write this down.

1488
02:05:49.440 --> 02:05:54.680
There are three ways to have a signature.

1489
02:05:54.680 --> 02:05:56.880
I'm going to call it your signature sound.

1490
02:05:57.000 --> 02:06:13.720
Okay, that we are going to put into your signature series, courses, webinars, challenges, messages,

1491
02:06:13.720 --> 02:06:14.720
all of this.

1492
02:06:14.720 --> 02:06:15.720
Oh, thanks.

1493
02:06:15.720 --> 02:06:17.920
I want to spill my coffee.

1494
02:06:17.920 --> 02:06:21.160
One is as the host.

1495
02:06:21.160 --> 02:06:23.160
Okay.

1496
02:06:23.440 --> 02:06:27.120
Oprah is a host, right?

1497
02:06:27.120 --> 02:06:28.120
He's a host.

1498
02:06:28.120 --> 02:06:29.120
She's a host.

1499
02:06:29.120 --> 02:06:30.120
Two.

1500
02:06:30.120 --> 02:06:31.120
Producer.

1501
02:06:31.120 --> 02:06:36.240
Steven Spielberg, S-T-E-E-P.

1502
02:06:36.240 --> 02:06:39.000
I'm not the best at spelling, so cut me some slack.

1503
02:06:39.000 --> 02:06:46.440
Steven Spielberg, S-P-I-E-L-B-E-R-G, I don't know, is a producer.

1504
02:06:46.440 --> 02:06:47.440
Expert.

1505
02:06:47.440 --> 02:06:48.440
Bruce.

1506
02:06:49.400 --> 02:06:50.400
Bruce.

1507
02:06:50.400 --> 02:06:56.400
All right.

1508
02:06:56.400 --> 02:07:02.520
When you are starting out and you need, will this work proof?

1509
02:07:02.520 --> 02:07:09.160
One of the best ways to go is either offer your expertise for free for what we call a

1510
02:07:09.160 --> 02:07:12.120
pilot group, a pilot program.

1511
02:07:12.120 --> 02:07:17.080
And we usually like you to have four or five people in your pilot program.

1512
02:07:17.200 --> 02:07:18.200
Okay?

1513
02:07:18.200 --> 02:07:26.280
Or it's to host someone who is also in your niche.

1514
02:07:26.280 --> 02:07:27.280
Okay?

1515
02:07:27.280 --> 02:07:33.120
I personally like the pilot program.

1516
02:07:33.120 --> 02:07:38.440
And for people in our programs, in our, like, we have something called the finisher kit,

1517
02:07:38.440 --> 02:07:41.960
which is, like, we actually move you through the entire process.

1518
02:07:42.000 --> 02:07:48.720
But the first thing we do, Denise, is we actually have them test a $5,000 offer with five people

1519
02:07:48.720 --> 02:07:49.720
using an application.

1520
02:07:49.720 --> 02:07:52.000
It's no complicated website.

1521
02:07:52.000 --> 02:07:53.200
It's nothing.

1522
02:07:53.200 --> 02:07:56.080
And for people who are new, it can feel very scary.

1523
02:07:56.080 --> 02:07:59.760
And in fact, I don't know if Angel is on or watching, but Angel is in our program and

1524
02:07:59.760 --> 02:08:02.760
she literally, she's like, oh, my gosh, it works.

1525
02:08:02.760 --> 02:08:05.680
And I'm like, I know it works.

1526
02:08:05.680 --> 02:08:12.800
So you literally, Denise, could put out an application tonight for a two-day signature

1527
02:08:12.800 --> 02:08:13.800
program.

1528
02:08:13.800 --> 02:08:16.760
I'm looking for four or five people.

1529
02:08:16.760 --> 02:08:19.240
And you know, the first four or five people are going to be free.

1530
02:08:19.240 --> 02:08:21.520
The next time it's going to be $5,000.

1531
02:08:21.520 --> 02:08:25.040
And you're going to listen for things.

1532
02:08:25.040 --> 02:08:28.160
You're going to be in that CEO mindset and you're going to listen.

1533
02:08:28.160 --> 02:08:29.560
How does this work?

1534
02:08:29.560 --> 02:08:31.800
You know, what is working for them?

1535
02:08:31.800 --> 02:08:33.960
What are their internal objections?

1536
02:08:33.960 --> 02:08:37.480
And then the external objections, like now, how do I do this thing?

1537
02:08:37.480 --> 02:08:39.600
Does that answer your question?

1538
02:08:39.600 --> 02:08:40.600
That was great.

1539
02:08:40.600 --> 02:08:41.600
Thank you so much.

1540
02:08:41.600 --> 02:08:42.600
You're welcome.

1541
02:08:42.600 --> 02:08:43.600
You're welcome.

1542
02:08:43.600 --> 02:08:44.600
Okay.

1543
02:08:44.600 --> 02:08:45.600
Other questions?

1544
02:08:45.600 --> 02:08:46.600
Yeah, well, we'll do one more question.

1545
02:08:46.600 --> 02:08:47.600
Then we're going to take a break.

1546
02:08:47.600 --> 02:08:48.600
Or we'll take a break.

1547
02:08:48.600 --> 02:08:49.600
Any other questions?

1548
02:08:49.600 --> 02:08:50.600
That's either a really good sign or a bad sign.

1549
02:08:50.600 --> 02:08:51.600
It's a great sign.

1550
02:08:51.600 --> 02:08:52.600
It's a great sign.

1551
02:08:52.600 --> 02:08:53.600
Okay.

1552
02:08:53.600 --> 02:09:13.200
We're going to take, we'll be back at 1220, an example of the process.

1553
02:09:13.200 --> 02:09:15.800
I'll come, Patty, we'll do that when we come back.

1554
02:09:15.800 --> 02:09:16.800
Okay.

1555
02:09:16.800 --> 02:09:17.800
Yeah.

1556
02:09:17.800 --> 02:09:18.800
Yeah.

1557
02:09:18.800 --> 02:09:22.160
Think about any ahas that you might have had that you wanted to share when we start the

1558
02:09:22.720 --> 02:09:23.720
next session.

1559
02:09:23.720 --> 02:09:24.720
We'll see you at 20 past.

1560
02:09:24.720 --> 02:09:25.720
Awesome.

1561
02:09:25.720 --> 02:09:25.720


1562
02:10:00.000 --> 02:10:02.060
you

1563
02:10:30.000 --> 02:10:32.060
you

1564
02:11:00.000 --> 02:11:02.060
you

1565
02:11:30.000 --> 02:11:32.060
you

1566
02:12:00.000 --> 02:12:02.060
you

1567
02:12:30.000 --> 02:12:32.060
you

1568
02:13:00.000 --> 02:13:02.060
you

1569
02:13:30.000 --> 02:13:32.060
you

1570
02:14:00.000 --> 02:14:02.060
you

1571
02:14:30.000 --> 02:14:32.060
you

1572
02:15:00.000 --> 02:15:02.060
you

1573
02:15:30.000 --> 02:15:32.060
you

1574
02:16:00.000 --> 02:16:02.060
you

1575
02:16:30.000 --> 02:16:32.059
you

1576
02:17:00.000 --> 02:17:02.059
you

1577
02:17:30.000 --> 02:17:32.139
you

1578
02:17:52.620 --> 02:17:54.680
you

1579
02:17:57.080 --> 02:17:57.219
well hello.

1580
02:17:57.219 --> 02:18:08.219
I'm going to get my coffee, we're back we're back you got my bubble water. He's got his healthy bubble water as they say in here with gas sounds funny to me.

1581
02:18:08.219 --> 02:18:16.219
Oh, are we having fun. Do we feel, do you feel like this has been worth your time you're learning something.

1582
02:18:16.219 --> 02:18:32.219
Yeah, my, our heart today was to give you something that nobody else is giving you to really bring you kind of behind the curtain in the creators world where we're creating information products we have a group called the consultant training group

1583
02:18:32.219 --> 02:18:48.219
where we train consultants, whether they're working with corporations, you know, or they're working with entrepreneurs and startups, so our heart today was to really take you behind the curtain.

1584
02:18:48.219 --> 02:18:52.219
And are we muted Can you hear us Shauna.

1585
02:18:52.219 --> 02:19:07.219
Can you hear us now. Awesome. Awesome. Okay, so, ahas, let's start with a couple questions and because we want to make sure and give you we've got two more sessions, and we want to make sure and that you feel like you've got something concrete that

1586
02:19:07.219 --> 02:19:13.219
you can walk away with concrete ahas so any ahas of any kind.

1587
02:19:13.219 --> 02:19:18.219
Today so far.

1588
02:19:18.219 --> 02:19:20.219
Xavier.

1589
02:19:20.219 --> 02:19:35.219
Okay, well you know I'd say that this was all a coincidence but you know for the last three nights, except I don't believe in coincidence. The last three nights, I have actually been mapping out how I was trying to envision all of this without a framework.

1590
02:19:35.219 --> 02:19:40.219
Okay, so I've got my three or four pieces I've got them all together I didn't have a framework.

1591
02:19:40.219 --> 02:19:55.220
And so it says okay does this make sense I think this makes sense and so Lord and I are just going back and forth about all of this. And so yesterday you know Bruce mentioned, you know that that was it yesterday or Thursday he mentioned that this was

1592
02:19:55.220 --> 02:19:59.220
coming up, and I had no idea what was it was just like okay yeah well you know.

1593
02:20:00.000 --> 02:20:03.120
I'm going to make some time and be there anyway.

1594
02:20:03.120 --> 02:20:05.480
But this is exactly what it is.

1595
02:20:05.480 --> 02:20:07.880
And it's funny, because all the pieces I've got,

1596
02:20:07.880 --> 02:20:09.240
now I know how to arrange them.

1597
02:20:09.240 --> 02:20:09.740
OK.

1598
02:20:09.740 --> 02:20:11.880
Woo!

1599
02:20:11.880 --> 02:20:13.480
So this is fantastic.

1600
02:20:13.480 --> 02:20:16.240
That's so great.

1601
02:20:16.240 --> 02:20:19.520
So glad to hear that.

1602
02:20:19.520 --> 02:20:21.960
It's a tremendous blessing, and I'm looking at it.

1603
02:20:21.960 --> 02:20:23.840
And for the most part, I'm going, hey, well,

1604
02:20:23.840 --> 02:20:26.160
I was about 60% right, but we just

1605
02:20:26.160 --> 02:20:27.960
need to shift this around and get this.

1606
02:20:27.960 --> 02:20:30.680
And the reasons and the explanation,

1607
02:20:30.680 --> 02:20:35.480
yeah, I know of a paradigm for building this stuff out.

1608
02:20:35.480 --> 02:20:37.520
But how do we do it within the framework

1609
02:20:37.520 --> 02:20:39.000
of being a kingdom messenger?

1610
02:20:39.000 --> 02:20:41.640
That's the challenge.

1611
02:20:41.640 --> 02:20:44.280
And how do we go about it?

1612
02:20:44.280 --> 02:20:49.440
And I knew that I needed to target a certain class

1613
02:20:49.440 --> 02:20:52.160
of avatar in order to move on down.

1614
02:20:52.160 --> 02:20:57.240
But you just made it so much clearer,

1615
02:20:57.240 --> 02:20:58.320
just so much clearer.

1616
02:20:58.320 --> 02:21:00.520
And really, I'm not fighting against it.

1617
02:21:00.520 --> 02:21:03.120
It's just like, oh, great, this is terrific.

1618
02:21:03.120 --> 02:21:08.280
All I have to do is just shuffle a few of these things together.

1619
02:21:08.280 --> 02:21:11.760
But I'm thoroughly excited, because for me,

1620
02:21:11.760 --> 02:21:13.600
now I'm looking at it, and I've got, OK,

1621
02:21:13.600 --> 02:21:17.640
I'm 75% of the way there already.

1622
02:21:17.640 --> 02:21:18.800
Yeah.

1623
02:21:18.800 --> 02:21:22.120
So it is just God just working.

1624
02:21:22.120 --> 02:21:26.520
And He and I have been dealing with things in time.

1625
02:21:26.520 --> 02:21:28.760
The reason we talk in the middle of the night is just,

1626
02:21:28.760 --> 02:21:30.480
well, that's what we've always done.

1627
02:21:30.480 --> 02:21:34.040
But He always takes my time and compresses it

1628
02:21:34.040 --> 02:21:35.760
and gets things done.

1629
02:21:35.760 --> 02:21:40.280
And so He's prepared me for this and for what you've got.

1630
02:21:40.280 --> 02:21:44.640
And so I'm just completely blown away and happy

1631
02:21:44.640 --> 02:21:48.760
and just dancing my little jig, as it were.

1632
02:21:48.760 --> 02:21:50.720
So thank you, thank you, thank you.

1633
02:21:50.720 --> 02:21:51.320
That's awesome.

1634
02:21:51.320 --> 02:21:51.960
You are so welcome.

1635
02:21:51.960 --> 02:21:52.440
Yeah.

1636
02:21:52.440 --> 02:21:53.520
We've got to celebrate.

1637
02:21:53.520 --> 02:21:54.800
OK, thank you, everybody.

1638
02:21:54.960 --> 02:21:55.460
Yeah.

1639
02:21:58.600 --> 02:22:02.480
So there's a saying, what gets celebrated gets replicated.

1640
02:22:02.480 --> 02:22:05.320
And one of the reasons we like to do ahas,

1641
02:22:05.320 --> 02:22:08.480
and as you're building out your courses and your signature

1642
02:22:08.480 --> 02:22:10.520
series and things like that, you will

1643
02:22:10.520 --> 02:22:13.680
learn to embed celebration in.

1644
02:22:13.680 --> 02:22:16.000
Because the breakthroughs that your clients

1645
02:22:16.000 --> 02:22:21.160
get with your sound, the more you celebrate them,

1646
02:22:21.200 --> 02:22:25.720
the more other people will also start

1647
02:22:25.720 --> 02:22:27.480
to break through the ahas.

1648
02:22:27.480 --> 02:22:30.320
I like to say, laughter breaks strongholds.

1649
02:22:30.320 --> 02:22:32.800
We know from scripture, laughter is good medicine.

1650
02:22:32.800 --> 02:22:36.320
But there's a celebratory aspect of that.

1651
02:22:36.320 --> 02:22:38.160
And so, Xavier, I want to thank you.

1652
02:22:38.160 --> 02:22:40.560
And I do want to celebrate you for sharing that.

1653
02:22:40.560 --> 02:22:44.000
Because it costs us to share.

1654
02:22:44.000 --> 02:22:44.880
It does.

1655
02:22:44.880 --> 02:22:45.400
Yeah.

1656
02:22:45.400 --> 02:22:46.040
OK.

1657
02:22:46.040 --> 02:22:46.800
OK.

1658
02:22:46.800 --> 02:22:49.560
How do we say that name?

1659
02:22:49.560 --> 02:22:50.640
Marit.

1660
02:22:50.640 --> 02:22:51.440
Marit.

1661
02:22:51.440 --> 02:22:51.960
Got it.

1662
02:22:51.960 --> 02:22:52.480
Marit.

1663
02:22:52.480 --> 02:22:52.960
Yes.

1664
02:22:52.960 --> 02:22:53.840
Marit.

1665
02:22:53.840 --> 02:22:54.840
Marit.

1666
02:22:54.840 --> 02:22:56.320
Marit, yeah.

1667
02:22:56.320 --> 02:22:59.880
I'm just sort of aware that this is very timely for me.

1668
02:22:59.880 --> 02:23:02.360
I actually came on the Kingdom Messenger Group

1669
02:23:02.360 --> 02:23:06.160
because I already had started a course that I was preparing.

1670
02:23:06.160 --> 02:23:08.080
That was last year.

1671
02:23:08.080 --> 02:23:10.680
And because I'm a medical practitioner,

1672
02:23:10.680 --> 02:23:12.680
I work in counseling.

1673
02:23:12.680 --> 02:23:14.200
I already do.

1674
02:23:14.200 --> 02:23:16.880
I had a six, seven session sort of program

1675
02:23:16.880 --> 02:23:19.680
that I taught one on one clients.

1676
02:23:19.680 --> 02:23:24.040
I thought, OK, just do exactly what I do with my clients

1677
02:23:24.040 --> 02:23:26.920
and make this six or seven session program.

1678
02:23:26.920 --> 02:23:30.360
But I didn't have that sort of question of really proving

1679
02:23:30.360 --> 02:23:32.080
to them that it works.

1680
02:23:32.080 --> 02:23:36.400
And I just get that aha of recognizing.

1681
02:23:36.400 --> 02:23:38.280
I mean, most of the people who come to me

1682
02:23:38.280 --> 02:23:40.360
have been referred by somebody else.

1683
02:23:40.360 --> 02:23:44.360
So I'm not actually having to go and get them, you see.

1684
02:23:44.360 --> 02:23:47.680
They already, in their mind, have that connection

1685
02:23:47.680 --> 02:23:49.920
that they have tried other things

1686
02:23:49.920 --> 02:23:52.240
and they want to do something else because

1687
02:23:52.240 --> 02:23:53.640
and they get a referral.

1688
02:23:53.640 --> 02:23:57.240
But on the online space, you have to do the sell of it.

1689
02:23:57.240 --> 02:23:59.680
You have to actually prove to them the beginning step

1690
02:23:59.680 --> 02:24:02.440
of why this is going to work

1691
02:24:02.440 --> 02:24:04.320
when they might not actually have thought

1692
02:24:04.320 --> 02:24:06.400
that it might work.

1693
02:24:06.400 --> 02:24:07.240
Does that make sense?

1694
02:24:07.240 --> 02:24:09.200
So that's what you're giving is that little bit

1695
02:24:09.200 --> 02:24:12.560
of skeletal sort of practical application

1696
02:24:12.560 --> 02:24:15.200
of how the course has to look

1697
02:24:15.200 --> 02:24:18.360
so that people will accept it and receive it

1698
02:24:18.360 --> 02:24:19.840
and take that step.

1699
02:24:21.040 --> 02:24:23.400
And so, yes, hence why my course,

1700
02:24:23.400 --> 02:24:25.960
which I probably have about 30 lessons in,

1701
02:24:25.960 --> 02:24:29.880
has had no, no one has even taken a bite.

1702
02:24:29.880 --> 02:24:31.760
Even though I did try pilot program,

1703
02:24:32.640 --> 02:24:34.720
the pilot program, I think they were too nice.

1704
02:24:34.720 --> 02:24:36.680
They just didn't give me the really good,

1705
02:24:36.680 --> 02:24:38.240
gritty stuff that it needed.

1706
02:24:39.160 --> 02:24:40.000
So thank you.

1707
02:24:40.000 --> 02:24:40.840
Thank you.

1708
02:24:40.840 --> 02:24:42.160
You are so welcome.

1709
02:24:42.160 --> 02:24:43.000
Absolutely.

1710
02:24:43.000 --> 02:24:43.840
I'm really glad.

1711
02:24:43.840 --> 02:24:45.240
I'm glad to hear that.

1712
02:24:46.480 --> 02:24:51.480
I jokingly say, prepare to be underwhelmed, right?

1713
02:24:52.040 --> 02:24:56.600
Because the skeleton isn't the fun thing, right?

1714
02:24:56.600 --> 02:24:58.840
But it's the necessary piece.

1715
02:24:58.840 --> 02:24:59.680
And it's...

1716
02:25:00.000 --> 02:25:15.160
it's like it's the container it's hold up your pen like the pen your your notebook your your framework so i'm super excited to hear hear that okay we've got monica and then we'll take one more aha after monica.

1717
02:25:22.760 --> 02:25:24.760
My takeaway right now.

1718
02:25:24.920 --> 02:25:25.120
Oh.

1719
02:25:27.320 --> 02:25:28.120
I love it works.

1720
02:25:29.700 --> 02:25:29.720
Person.

1721
02:25:32.160 --> 02:25:32.980
that to me.

1722
02:25:34.320 --> 02:25:35.360
did mind well.

1723
02:25:36.000 --> 02:25:36.400
Hi.

1724
02:25:37.600 --> 02:25:48.320
I think it holds so true with I think it holds up true with our calling to bring to bring the message of Christ to everyone.

1725
02:25:49.280 --> 02:26:08.000
And so, if you don't have a way to get it to everyone you're stuck with a certain group of people either on the bottom end or on the top end but you're not able to serve everyone, so I think that it's extremely powerful mindset shift and it just holds true to the gospel.

1726
02:26:08.360 --> 02:26:33.520
And it's very, very, very powerful my my mindset was always lean towards the lower and service, you know just scale and number or use numbers and serve on the low end, but does that really bring the breakthrough does it really bring truth in and have that truth kind of pierce the lies and create the transformation so that that is gold for me right there, thank you.

1727
02:26:34.880 --> 02:26:37.000
Thank you i'm so glad you shared that.

1728
02:26:37.000 --> 02:26:44.200
yeah that's good, thank you, can I share with you, one of the biggest pushbacks we get for people when they first joined our programs.

1729
02:26:45.640 --> 02:26:47.360
they're like I don't want to do that.

1730
02:26:49.200 --> 02:27:02.440
And i'm like you can do it, you can totally do it, I don't know if angel is on right now, I think she's she angels in our program and and angel was like okay i'm gonna do it i'm in.

1731
02:27:02.920 --> 02:27:07.520
And she texted me back late at night she's like it worked.

1732
02:27:09.080 --> 02:27:15.720
And I share that with you, because what you articulated Monica was where I lived for so many years.

1733
02:27:16.800 --> 02:27:25.800
I was trying to fly under the radar to test the waters, but lies can hide under the radar.

1734
02:27:27.320 --> 02:27:27.680
Okay.

1735
02:27:28.680 --> 02:27:32.640
lies can hide in $27 products.

1736
02:27:34.440 --> 02:27:46.280
And we don't really want to misuse the time and the days that God has given us to take our core messages and multiply it.

1737
02:27:46.280 --> 02:28:03.800
So the faster we get into a CEO mindset and we understand that an offer that doesn't work is no big deal, of course, that doesn't sell is no big deal, why, because I am the content to say i'm the content, I am the content on the content.

1738
02:28:04.320 --> 02:28:11.240
If I was a billionaire before I can be a billionaire again because it's internal it's not external okay.

1739
02:28:11.360 --> 02:28:14.560
And that single that single mindset shift.

1740
02:28:16.640 --> 02:28:17.600
it's a game changer.

1741
02:28:18.720 --> 02:28:21.600
And then you just work from the framework and it goes from there.

1742
02:28:24.760 --> 02:28:36.480
All right, I want to go back and give you two more things specifically and then Patrick is going to talk a little bit about some of the things that we have to personally overcome.

1743
02:28:36.600 --> 02:28:43.240
In order to behave from the belief that we are content creators of scale.

1744
02:28:44.280 --> 02:28:46.120
Okay, that can transact.

1745
02:28:52.160 --> 02:28:56.720
Your client is here right i'm actually i'm going to redraw this so that it's it's Nice and pretty.

1746
02:28:57.760 --> 02:29:00.960
Your client right here is on the stovetop of life.

1747
02:29:01.640 --> 02:29:04.800
Your client right here is on the stovetop of life.

1748
02:29:07.080 --> 02:29:16.200
They are powerful your test avatar your test, who is powerful, they have money to spend.

1749
02:29:17.640 --> 02:29:22.320
You have a system that works because.

1750
02:29:23.480 --> 02:29:29.520
And I thank you Denise for asking that question, you are either the host the producer or the expert.

1751
02:29:30.960 --> 02:29:43.720
Okay, most of you are going to be the experts and if you're the expert and you're just starting out, you can test it with a pilot program for free let them know you're going to get testimonies.

1752
02:29:45.600 --> 02:29:55.240
I have a three step framework that I overlay everything with so the first question we're always answering is will it actually.

1753
02:29:55.240 --> 02:30:00.000
Work right, because this is what gets them out reaching out.

1754
02:30:00.000 --> 02:30:03.000
that stovetop of light.

1755
02:30:03.000 --> 02:30:05.440
The framework that I apply is called safety.

1756
02:30:13.480 --> 02:30:15.440
The first thing I'm always doing,

1757
02:30:15.440 --> 02:30:21.240
no matter what product we're creating is, is my client safe?

1758
02:30:21.240 --> 02:30:31.520
Now, right now, I want each of you

1759
02:30:31.520 --> 02:30:36.960
to imagine your client in the stovetop of life.

1760
02:30:36.960 --> 02:30:40.680
And yet, they're powerful.

1761
02:30:40.680 --> 02:30:43.080
Remember our defensive position coach.

1762
02:30:43.080 --> 02:30:44.880
He's a powerful guy.

1763
02:30:44.880 --> 02:30:46.160
He's a noble guy.

1764
02:30:46.160 --> 02:30:48.160
He's a powerful guy.

1765
02:30:48.160 --> 02:30:50.520
But he's got this pain in his heels

1766
02:30:50.520 --> 02:30:52.680
that could potentially cost him his promotion.

1767
02:30:55.400 --> 02:30:59.960
When I'm talking about safety for that client,

1768
02:30:59.960 --> 02:31:03.960
I'm not going back to when he was playing Pop Warner

1769
02:31:03.960 --> 02:31:07.520
football in my course.

1770
02:31:07.520 --> 02:31:18.000
I am meeting him where he is today,

1771
02:31:18.000 --> 02:31:20.480
at this minute.

1772
02:31:28.240 --> 02:31:32.480
He doesn't care about what I had for dinner last night.

1773
02:31:36.040 --> 02:31:38.760
His safety and your client's safety,

1774
02:31:38.760 --> 02:31:46.000
Xavier, Denise, Marit, Marion, Shauna, Patty,

1775
02:31:46.000 --> 02:31:50.440
Patty's got a client who is in that sandwich generation.

1776
02:31:50.440 --> 02:31:56.320
Her client's safety, like what she needs today

1777
02:31:56.320 --> 02:31:59.200
to move forward, is different than what

1778
02:31:59.200 --> 02:32:00.600
she needed 10 years ago.

1779
02:32:00.600 --> 02:32:03.960
So your responsibility, each of you, say my responsibility.

1780
02:32:03.960 --> 02:32:05.680
My responsibility.

1781
02:32:05.680 --> 02:32:07.560
As a creator.

1782
02:32:07.560 --> 02:32:09.600
As a creator.

1783
02:32:09.600 --> 02:32:13.160
Is to meet my client where they are today.

1784
02:32:13.160 --> 02:32:15.960
To meet my client where they are today.

1785
02:32:15.960 --> 02:32:16.440
Correct.

1786
02:32:16.440 --> 02:32:17.000
Thank you, Ben.

1787
02:32:17.000 --> 02:32:18.080
I really appreciate it.

1788
02:32:18.080 --> 02:32:23.480
It's because, Xavier, if we don't understand that,

1789
02:32:23.480 --> 02:32:24.920
we start to waste time.

1790
02:32:24.920 --> 02:32:29.600
We put things in products that don't need to be there.

1791
02:32:29.600 --> 02:32:30.440
Are we getting this?

1792
02:32:30.440 --> 02:32:31.480
One, if it's making sense.

1793
02:32:31.480 --> 02:32:32.560
Two, if it's not.

1794
02:32:32.560 --> 02:32:36.160
Can I add, Anne, it's almost like when

1795
02:32:36.160 --> 02:32:38.400
she says you're speaking to where they are today,

1796
02:32:38.400 --> 02:32:41.600
it's almost like when they hear you talk,

1797
02:32:41.600 --> 02:32:43.640
their first thought is, oh my gosh,

1798
02:32:43.640 --> 02:32:46.280
is that person reading my mind?

1799
02:32:46.280 --> 02:32:47.000
Yes.

1800
02:32:47.000 --> 02:32:47.600
Right?

1801
02:32:47.600 --> 02:32:49.080
Yes.

1802
02:32:49.080 --> 02:32:50.760
Yeah.

1803
02:32:50.760 --> 02:32:55.760
And in that sense, it's almost prophetic.

1804
02:32:55.760 --> 02:32:56.280
Right?

1805
02:32:56.280 --> 02:32:58.320
Yes.

1806
02:32:58.320 --> 02:33:03.160
The second thing we're talking about in the skeletal structure

1807
02:33:03.160 --> 02:33:06.800
as we're moving your client along to transform them

1808
02:33:06.800 --> 02:33:09.640
in your vortex, they're asking the question,

1809
02:33:09.640 --> 02:33:12.160
is this going to work for me?

1810
02:33:12.160 --> 02:33:15.640
So the second part of the framework that we teach on

1811
02:33:15.640 --> 02:33:17.280
is called order.

1812
02:33:17.280 --> 02:33:18.000
The word order.

1813
02:33:25.400 --> 02:33:29.640
How many of you have ever seen a sunrise or a sunset?

1814
02:33:33.920 --> 02:33:37.240
God has a little order that he built into the universe, yes?

1815
02:33:40.320 --> 02:33:41.400
OK.

1816
02:33:41.400 --> 02:33:45.440
In the same way, and we're going to say this together,

1817
02:33:45.440 --> 02:33:47.600
as a course creator.

1818
02:33:47.600 --> 02:33:48.920
As a course creator.

1819
02:33:48.920 --> 02:33:50.400
I will create order.

1820
02:33:50.400 --> 02:33:53.400
I will create order.

1821
02:33:53.400 --> 02:34:02.040
Order helps your client feel safe in the transformation.

1822
02:34:02.040 --> 02:34:02.640
Right?

1823
02:34:02.640 --> 02:34:03.680
Write that in the chat.

1824
02:34:04.400 --> 02:34:04.920
OK?

1825
02:34:07.920 --> 02:34:10.040
It's like, because you're going to take them

1826
02:34:10.040 --> 02:34:11.760
from this stovetop of life, and they're

1827
02:34:11.760 --> 02:34:14.240
going to transform and become a new person.

1828
02:34:14.240 --> 02:34:18.920
And that can feel very scary, even if it's a good thing.

1829
02:34:18.920 --> 02:34:21.560
How many of you have ever gotten a new car?

1830
02:34:21.560 --> 02:34:23.560
Anybody ever gotten a new car?

1831
02:34:23.560 --> 02:34:25.800
How careful were you with your coffee cup

1832
02:34:25.800 --> 02:34:28.480
when you first got your new car?

1833
02:34:28.480 --> 02:34:30.760
Were you like, you are not coming in my car

1834
02:34:30.760 --> 02:34:32.680
with that coffee without a lid?

1835
02:34:32.680 --> 02:34:33.480
Right?

1836
02:34:33.480 --> 02:34:36.040
How careful were you with the shoes?

1837
02:34:36.040 --> 02:34:38.800
Like, don't you better clean your shoes off?

1838
02:34:38.800 --> 02:34:40.280
Right?

1839
02:34:40.280 --> 02:34:45.040
And so in the same way, your client,

1840
02:34:45.040 --> 02:34:47.720
the person who's watching you right now on your Kingdom

1841
02:34:47.720 --> 02:34:50.120
Messenger channels, they want to become new.

1842
02:34:50.120 --> 02:34:52.680
But man, Denise, they're coming into your Vortex,

1843
02:34:52.680 --> 02:34:54.520
and they're like, I'm really excited,

1844
02:34:54.520 --> 02:34:55.960
but I'm really careful.

1845
02:34:55.960 --> 02:34:56.840
Right?

1846
02:34:56.840 --> 02:34:58.640
I'm really excited about this.

1847
02:34:58.640 --> 02:35:01.560
I'm really excited about this.

1848
02:35:00.000 --> 02:35:03.360
This breakthrough I'm going to get, but I'm really careful.

1849
02:35:03.360 --> 02:35:08.600
So the order that you create inside of your system

1850
02:35:08.600 --> 02:35:10.120
helps them transform.

1851
02:35:15.880 --> 02:35:22.040
The next part of your signature system,

1852
02:35:22.040 --> 02:35:25.920
the I'm going to change font color here, the how can I.

1853
02:35:30.800 --> 02:35:37.640
This, we use a term called multiply, multiply, or scale.

1854
02:35:40.760 --> 02:35:42.520
Sometimes I call this beauty.

1855
02:35:47.040 --> 02:35:50.480
For all the women.

1856
02:35:50.480 --> 02:35:53.960
Why do I call this beauty?

1857
02:35:53.960 --> 02:36:03.800
I think beauty scales, because there's nothing untoward in it.

1858
02:36:03.800 --> 02:36:06.760
There's no leaven, if you will.

1859
02:36:06.760 --> 02:36:08.800
Who's against more beauty?

1860
02:36:08.800 --> 02:36:11.320
Nobody, right?

1861
02:36:11.320 --> 02:36:15.120
There's no clay mixed.

1862
02:36:17.880 --> 02:36:20.880
So when you are bringing your client

1863
02:36:20.880 --> 02:36:23.000
into that space in your program, and I'll

1864
02:36:23.000 --> 02:36:24.760
use Patty as an example, so Patty

1865
02:36:24.760 --> 02:36:29.760
has this client who is, she wants

1866
02:36:29.760 --> 02:36:33.720
to move from a place of chaos into a beautiful place

1867
02:36:33.720 --> 02:36:35.840
of celebration.

1868
02:36:35.840 --> 02:36:40.400
And there will be systems and checklists and how

1869
02:36:40.400 --> 02:36:43.480
to's that make it super easy for her client

1870
02:36:43.480 --> 02:36:46.520
to feel safe in that space.

1871
02:36:46.520 --> 02:36:50.840
So that she can replicate it, this is key,

1872
02:36:50.880 --> 02:36:53.720
once Patty is no longer in her life.

1873
02:36:59.120 --> 02:37:05.360
So you know how in the upper room, Holy Spirit comes

1874
02:37:05.360 --> 02:37:09.000
and now it's replicated.

1875
02:37:09.000 --> 02:37:15.240
In the same way, as you are creating your courses,

1876
02:37:15.240 --> 02:37:19.120
your signature courses, your signature series,

1877
02:37:19.120 --> 02:37:23.080
whether they're $5,000 for a two-day workshop

1878
02:37:23.080 --> 02:37:28.120
or $150,000 for the luxury business intensive,

1879
02:37:28.120 --> 02:37:31.600
and you have to prove financial fiduciary,

1880
02:37:31.600 --> 02:37:34.480
like you have to have certain financial pieces in place

1881
02:37:34.480 --> 02:37:37.600
in order to apply to attend.

1882
02:37:37.600 --> 02:37:44.160
Or you're doing a free product with a $37 upsell.

1883
02:37:44.200 --> 02:37:50.280
The structure has to be such that your client can replicate

1884
02:37:50.280 --> 02:37:52.960
it once you're no longer in the picture.

1885
02:37:57.680 --> 02:38:05.440
This confronts our need to be liked and needed.

1886
02:38:05.440 --> 02:38:08.400
Any former people pleasers out there?

1887
02:38:14.440 --> 02:38:18.720
So this breakthrough is what got me

1888
02:38:18.720 --> 02:38:20.080
my breakthrough on the webinar.

1889
02:38:23.760 --> 02:38:28.120
Because I basically took, was like, here's my system,

1890
02:38:28.120 --> 02:38:30.920
here's how you do it.

1891
02:38:30.920 --> 02:38:33.240
I've got to, if you'd like coaching

1892
02:38:33.240 --> 02:38:35.800
and we can walk through this, but I actually

1893
02:38:35.800 --> 02:38:37.640
created this course in such a way

1894
02:38:37.640 --> 02:38:42.600
to honor you and enable you to do this as yourself.

1895
02:38:42.600 --> 02:38:43.720
Is this making sense?

1896
02:38:43.760 --> 02:38:46.440
One if yes, two if no.

1897
02:38:46.440 --> 02:38:49.880
And I really appreciate the comments and the response.

1898
02:38:49.880 --> 02:38:52.160
That's good for everybody.

1899
02:38:52.160 --> 02:38:53.080
Yeah, it's helpful.

1900
02:38:53.080 --> 02:38:56.400
Because we want to make sure that you get enough to eat,

1901
02:38:56.400 --> 02:38:58.200
but we're not gorging.

1902
02:38:58.200 --> 02:38:58.960
OK.

1903
02:38:58.960 --> 02:39:03.000
Ben, can you ask the question, where am I being unclear?

1904
02:39:03.000 --> 02:39:06.640
Because I want to make sure that we're clear.

1905
02:39:06.640 --> 02:39:09.200
I guess I didn't hear you acoustically.

1906
02:39:09.200 --> 02:39:11.080
There was a break up here, and so I

1907
02:39:11.080 --> 02:39:12.480
missed a couple of pieces here.

1908
02:39:12.480 --> 02:39:14.680
That probably doesn't make sense to me.

1909
02:39:14.680 --> 02:39:15.560
OK.

1910
02:39:15.560 --> 02:39:16.600
Thank you.

1911
02:39:16.600 --> 02:39:17.200
Awesome.

1912
02:39:17.200 --> 02:39:21.000
So right now, and I want everyone to imagine this,

1913
02:39:21.000 --> 02:39:24.120
your customer is right here.

1914
02:39:24.120 --> 02:39:29.240
They haven't paid you yet for your signature course.

1915
02:39:29.240 --> 02:39:33.320
They're following you on all your channels.

1916
02:39:33.320 --> 02:39:37.480
The structure, the skeletal structure of your signature

1917
02:39:37.480 --> 02:39:41.800
course, whether you are in the interior design and home

1918
02:39:41.840 --> 02:39:46.840
market like Patty is, or you are in the life coaching space

1919
02:39:46.840 --> 02:39:52.200
like Marion is, or you're in vocational ministry.

1920
02:39:52.200 --> 02:39:56.680
I think Lynette said you are in vocational ministry, right?

1921
02:39:56.680 --> 02:39:58.840
No matter what industry you're in,

1922
02:39:58.840 --> 02:40:00.840
your course.

1923
02:40:00.000 --> 02:40:02.040
must have a skeletal structure.

1924
02:40:02.040 --> 02:40:03.640
It must have a framework.

1925
02:40:04.960 --> 02:40:08.520
And that framework is simple.

1926
02:40:10.520 --> 02:40:13.520
I jokingly say, prepare to be underwhelmed.

1927
02:40:14.920 --> 02:40:17.240
I love when you say that because.

1928
02:40:19.080 --> 02:40:23.000
It's like the Apple logo, it's so simple, it's like Google's homepage,

1929
02:40:23.000 --> 02:40:27.120
it's so simple and yet simple scales.

1930
02:40:27.160 --> 02:40:28.920
Write this in the chat.

1931
02:40:28.920 --> 02:40:31.960
Simple scales, complicated fails.

1932
02:40:34.640 --> 02:40:37.640
Simple scales, complicated fails.

1933
02:40:39.280 --> 02:40:44.400
Oh, the skeletal structure of your signature course.

1934
02:40:46.360 --> 02:40:48.800
Step one of your system

1935
02:40:48.800 --> 02:40:54.600
will always address and reinforce that what you do works.

1936
02:40:54.600 --> 02:40:59.160
This is where your client feels safe.

1937
02:41:01.320 --> 02:41:06.360
Not safe when they were a child, safe where where'd the money go?

1938
02:41:06.640 --> 02:41:09.560
Oh, you put it back safe where they have five thousand dollars

1939
02:41:09.560 --> 02:41:11.760
and they're ready to spend it safe in my wallet.

1940
02:41:15.600 --> 02:41:18.120
Safe when they give you forty seven dollars safe

1941
02:41:18.120 --> 02:41:20.360
when they give you one hundred and fifty thousand dollars.

1942
02:41:21.360 --> 02:41:23.640
OK, why?

1943
02:41:24.440 --> 02:41:29.400
Because we're moving them from here and we're transforming them.

1944
02:41:30.680 --> 02:41:34.320
To this new person with a new set of beliefs.

1945
02:41:35.280 --> 02:41:37.720
Or they're actually going to have their own CEO moment,

1946
02:41:38.160 --> 02:41:40.200
depending on what industry you're in.

1947
02:41:40.200 --> 02:41:41.680
OK, right.

1948
02:41:45.560 --> 02:41:47.960
They're going to behave from these new beliefs.

1949
02:41:48.160 --> 02:41:49.760
You're going to make sure they're safe.

1950
02:41:51.120 --> 02:41:53.400
The next thing you're going to do is you're going to make sure

1951
02:41:53.400 --> 02:41:57.360
things are in order because they're questioning.

1952
02:41:57.640 --> 02:42:01.080
OK, I see that Monica's system works.

1953
02:42:01.360 --> 02:42:05.160
She's taught me all this stuff right now, but how is this going to work for me?

1954
02:42:07.640 --> 02:42:09.800
And I want you to imagine them kind of getting in that

1955
02:42:09.800 --> 02:42:13.040
they've got their new car and they're like, I don't know.

1956
02:42:13.760 --> 02:42:17.840
Like if I spill, I just spent, you know, thirty five thousand dollars

1957
02:42:17.840 --> 02:42:20.520
or one hundred and thirty five thousand dollars on this new car.

1958
02:42:20.720 --> 02:42:25.360
And I'm going to spill a two dollar cup of coffee and it's going to ruin my carpet.

1959
02:42:25.360 --> 02:42:31.600
Like they're they're kind of in that space where they're like, I don't know.

1960
02:42:31.880 --> 02:42:34.800
So the skeletal structure of your signature course

1961
02:42:34.800 --> 02:42:37.680
is going to reinforce that for them. OK.

1962
02:42:38.760 --> 02:42:41.680
And I call that order.

1963
02:42:41.680 --> 02:42:44.520
Now they're like, OK, I know how the car bounces

1964
02:42:44.520 --> 02:42:46.520
when I drive around that corner.

1965
02:42:46.560 --> 02:42:50.360
OK, I know I can fill my coffee cup up to here, but not up to here.

1966
02:42:51.360 --> 02:42:52.360
Are we is that one?

1967
02:42:52.360 --> 02:42:55.440
If that's making sense to if it's not making sense.

1968
02:42:57.320 --> 02:43:00.160
Patrick jokes, he speaks and I speak and

1969
02:43:02.160 --> 02:43:07.320
PhD. OK, so what you're going to do

1970
02:43:07.320 --> 02:43:11.480
is you're going to put in in place things that help them

1971
02:43:11.640 --> 02:43:14.960
once you're no longer in their life. OK.

1972
02:43:16.600 --> 02:43:18.000
Why is that important?

1973
02:43:18.000 --> 02:43:20.000
We're to go back to the first slide I drew.

1974
02:43:21.280 --> 02:43:23.680
Because you're a CEO.

1975
02:43:23.680 --> 02:43:25.960
And down here.

1976
02:43:26.160 --> 02:43:28.440
We reinforced this.

1977
02:43:28.720 --> 02:43:30.960
You are not their savior or system.

1978
02:43:31.920 --> 02:43:34.480
Is the thing that helps them.

1979
02:43:34.480 --> 02:43:36.360
OK, and I shared this.

1980
02:43:36.360 --> 02:43:40.200
This will confront all of us who have ever really liked being liked.

1981
02:43:40.200 --> 02:43:46.720
It will confront it.

1982
02:43:50.000 --> 02:43:52.080
Because we have to learn to let the text go.

1983
02:43:56.040 --> 02:43:58.720
Ouch, because I am not their savior,

1984
02:43:59.360 --> 02:44:03.800
but the content, the system that Holy Spirit has put in me to communicate,

1985
02:44:03.800 --> 02:44:07.120
whether it's I mean, we have products and services and holiday decor,

1986
02:44:07.120 --> 02:44:09.240
we have them in consulting.

1987
02:44:09.240 --> 02:44:11.840
I'm looking at the screen, looking at the camera.

1988
02:44:11.840 --> 02:44:12.600
Do you see what I'm saying?

1989
02:44:12.600 --> 02:44:16.760
The system and this system, Ben.

1990
02:44:18.160 --> 02:44:21.680
I have been using the same system since 2008.

1991
02:44:23.400 --> 02:44:26.600
I just couldn't get this is where I got hung up right here.

1992
02:44:27.360 --> 02:44:30.320
This is where I kept falling down.

1993
02:44:30.320 --> 02:44:32.280
Because I was too afraid.

1994
02:44:32.280 --> 02:44:36.160
Oh, like by charge, oh, OK.

1995
02:44:40.240 --> 02:44:42.160
Is that clear, Ben?

1996
02:44:47.520 --> 02:44:48.640
Yes, thank you.

1997
02:44:48.640 --> 02:44:51.360
That helps a lot. Thank you. All right. Good. OK.

1998
02:44:52.480 --> 02:44:57.240
So that's the structure

1999
02:44:57.360 --> 02:44:59.720
of how we create signature series.

2000
02:45:00.000 --> 02:45:08.640
I literally I'm going to show you this is this is like the stuff that I work on, OK?

2001
02:45:11.640 --> 02:45:14.360
Like I work and write out things like this.

2002
02:45:16.360 --> 02:45:20.360
OK, you can let me take a screenshot of that, OK?

2003
02:45:24.680 --> 02:45:27.280
It's all the time, literally all the time.

2004
02:45:31.000 --> 02:45:32.280
Most people.

2005
02:45:33.840 --> 02:45:34.840
Overcomplicate.

2006
02:45:37.480 --> 02:45:39.160
The content creation process.

2007
02:45:42.400 --> 02:45:50.840
Most people hide behind low ticket entry points and they never test a scalable avatar.

2008
02:45:50.840 --> 02:45:54.360
OK.

2009
02:45:58.080 --> 02:46:03.240
Do you want to I'm trying to think where literally this is the this is the system

2010
02:46:04.120 --> 02:46:09.320
or you ask me where to go next, like where, where, what we can go to questions we want to talk.

2011
02:46:09.320 --> 02:46:10.640
All right. I'm a hold his mic.

2012
02:46:11.640 --> 02:46:21.640
All right. So we've talked about, you know, who we are and kind of how we got here and that what worked for us.

2013
02:46:21.640 --> 02:46:26.560
And it's broken down the system. And I think you can see that it'll work.

2014
02:46:27.200 --> 02:46:29.280
Right. And now the question is, what will you do?

2015
02:46:31.600 --> 02:46:39.400
And, you know, a lot of times that in what I see, the thing that really holds us up is.

2016
02:46:40.640 --> 02:46:50.880
We get to this point of action, there's like this line, you make a commitment to do something and there's excitement and anticipation.

2017
02:46:50.880 --> 02:46:53.400
And it all feels good because it's all out there in the future.

2018
02:46:53.720 --> 02:47:00.560
And then as you go through the process and you come up to this line and now there's the point where, OK, now I have to actually step across this line.

2019
02:47:00.760 --> 02:47:03.600
And that line usually is the line of my comfort.

2020
02:47:04.800 --> 02:47:08.400
You know, and and hopefully that line's always moving out.

2021
02:47:09.200 --> 02:47:16.360
But we can come up with all sorts of reasons not to go forward when we hit that line.

2022
02:47:17.280 --> 02:47:20.920
You know, and a lot of times those are they're great.

2023
02:47:21.040 --> 02:47:22.560
They're factual reasons.

2024
02:47:22.800 --> 02:47:26.040
And I'm going to talk about something in this thing I'm going to talk about.

2025
02:47:26.440 --> 02:47:36.000
I like because I'm I'm very much I come from a background of like spreadsheets and like that's what the number says.

2026
02:47:36.960 --> 02:47:42.160
But, you know, that's how that's a fact, you know, and.

2027
02:47:45.200 --> 02:47:47.760
The way that we look at those facts.

2028
02:47:49.080 --> 02:47:51.440
Impacts the course of our life.

2029
02:47:53.440 --> 02:47:58.680
Let's say again, the way we look at the facts, the things that might hold us back.

2030
02:47:59.880 --> 02:48:01.880
Impact the course of our life.

2031
02:48:02.440 --> 02:48:16.280
So let's just say there's a fact there's, you know, in your life, I'm sick, I'm healthy, I'm rich, I'm broke, I have a job, I need a job.

2032
02:48:17.960 --> 02:48:22.240
My marriage is strong, I'm struggling, they're all facts, right?

2033
02:48:23.360 --> 02:48:27.200
And we acknowledge those, and when we look at those facts.

2034
02:48:27.920 --> 02:48:31.920
We generally look with one of two things.

2035
02:48:33.080 --> 02:48:34.280
We look with faith.

2036
02:48:35.800 --> 02:48:37.000
Or we look with doubt.

2037
02:48:39.080 --> 02:48:40.600
And here's the key thing.

2038
02:48:42.000 --> 02:48:45.440
Both faith and doubt.

2039
02:48:46.720 --> 02:48:54.720
Our belief, you say that again, this I want to stop for a second, this what Patrick is is teaching on changed my life.

2040
02:48:54.880 --> 02:48:55.840
Changed my life.

2041
02:48:56.760 --> 02:48:57.640
Changed mine too.

2042
02:48:57.680 --> 02:48:58.520
Changed my life.

2043
02:48:59.080 --> 02:49:01.280
Both faith and doubt our belief.

2044
02:49:02.720 --> 02:49:03.320
Faith.

2045
02:49:04.320 --> 02:49:06.160
Is belief in a positive outcome.

2046
02:49:07.680 --> 02:49:08.440
Doubt.

2047
02:49:09.480 --> 02:49:11.040
Is belief in a negative outcome.

2048
02:49:12.200 --> 02:49:16.880
And so when we look at the facts in our life.

2049
02:49:18.080 --> 02:49:20.840
We create a frame around those facts.

2050
02:49:21.840 --> 02:49:25.440
It can be a frame of faith, or frame of doubt.

2051
02:49:27.600 --> 02:49:33.640
And from that frame, or you might think of it as a lens, sometimes I like to say it's a lens.

2052
02:49:34.840 --> 02:49:42.160
We then begin to behave and plan a course of action.

2053
02:49:43.160 --> 02:49:45.400
And in that process.

2054
02:49:46.720 --> 02:49:55.600
We do so from a place of either anxiety, because we have doubt or anticipation, because we have faith.

2055
02:50:00.000 --> 02:50:04.340
Anxiety sucks your energy.

2056
02:50:05.820 --> 02:50:11.100
Anxiety makes you focus on the risk and not the reward.

2057
02:50:12.660 --> 02:50:15.980
Anxiety tells you, you need to get smaller.

2058
02:50:17.620 --> 02:50:21.820
Anxiety tells you, nah, I probably shouldn't take that opportunity right now.

2059
02:50:21.980 --> 02:50:23.000
I got enough on my plate.

2060
02:50:23.000 --> 02:50:29.520
Anxiety shrinks.

2061
02:50:30.180 --> 02:50:32.800
Anticipation creates energy.

2062
02:50:34.000 --> 02:50:38.040
Anticipation begins to seed solutions.

2063
02:50:39.120 --> 02:50:46.860
Anticipation imagines the good outcome, imagines the results, imagines how things

2064
02:50:46.860 --> 02:50:50.120
are going to be different and better when that thing happens.

2065
02:50:50.600 --> 02:50:59.400
And in that process, you literally begin to receive energy.

2066
02:50:59.760 --> 02:51:01.800
Energy is created from anticipation.

2067
02:51:02.280 --> 02:51:08.800
An example, think to when you were younger and it was the last day of school,

2068
02:51:08.960 --> 02:51:11.600
it was tomorrow, and you were thinking forward to the summer.

2069
02:51:12.960 --> 02:51:14.040
I knew I could never sleep.

2070
02:51:14.040 --> 02:51:17.640
I was always imagining everything I was going to do in the summer.

2071
02:51:18.000 --> 02:51:20.720
And I would always come up with these great, oh, I want to do that.

2072
02:51:20.760 --> 02:51:21.800
Oh my gosh, I didn't like this.

2073
02:51:22.080 --> 02:51:25.480
And all of these ideas would come up and I'd be so pumped.

2074
02:51:25.720 --> 02:51:29.080
I wouldn't sleep all night because I'd have all this energy.

2075
02:51:29.600 --> 02:51:35.680
Anticipation is a way to literally take energy from the future and bring it into

2076
02:51:35.680 --> 02:51:43.320
today to solve the problem I have to solve, to deal with the facts that I have to deal with.

2077
02:51:44.320 --> 02:51:51.200
And so you've got to get control over your emotions and how you look at things.

2078
02:51:52.840 --> 02:51:58.360
And this was done, actually, I thought of this the other day.

2079
02:51:59.320 --> 02:52:00.320
This is biblical.

2080
02:52:00.640 --> 02:52:00.840
Yeah.

2081
02:52:02.560 --> 02:52:04.560
Everything I just told you, I didn't come up with it.

2082
02:52:04.560 --> 02:52:06.240
There's a man by the name of Myron Golden.

2083
02:52:06.960 --> 02:52:08.240
Do any of you know who Myron Golden is?

2084
02:52:08.240 --> 02:52:08.880
He's amazing.

2085
02:52:09.480 --> 02:52:12.080
And I've never had the pleasure of meeting him, but in person.

2086
02:52:13.040 --> 02:52:20.880
Yeah, but this is something that I learned from him and as a mentor.

2087
02:52:21.560 --> 02:52:26.200
But this next thing came to me, Hebrews 12, 2.

2088
02:52:28.560 --> 02:52:32.320
For the joy set before him, he endured the shame of the cross.

2089
02:52:32.320 --> 02:52:33.920
It sat down at the right hand of the father.

2090
02:52:34.920 --> 02:52:47.280
Jesus literally saw the future, the joy, he saw the joy before him, before him, out there.

2091
02:52:47.960 --> 02:52:51.880
And that joy, for that joy, he endured the cross.

2092
02:52:52.360 --> 02:52:55.760
That energy from the future came to the present and carried him through.

2093
02:52:55.760 --> 02:53:11.480
So when you sit down to decide what it is, whatever action you're going to take after you've heard all of this, make sure you check your feelings, check your emotions.

2094
02:53:11.960 --> 02:53:20.800
And, you know, a lot of times we get so conditioned to have a negative bent and the world calls it wisdom.

2095
02:53:21.720 --> 02:53:23.360
I also call it prudence.

2096
02:53:23.880 --> 02:53:27.720
Prudence is another one, wisdom and prudence.

2097
02:53:31.480 --> 02:53:38.240
And, you know, we have a secret weapon and because we're all believers, I can, I can share this.

2098
02:53:38.720 --> 02:53:46.720
And this was another thing that, uh, you know, I'm thankful that it occurred to me, but I'm sad to say it was more recent than I'd like to admit.

2099
02:53:47.680 --> 02:53:52.320
All these thoughts, all these doubts, all these negative thoughts, when they come into my mind.

2100
02:53:53.160 --> 02:53:55.720
It finally occurred to me like that's not from God.

2101
02:53:57.280 --> 02:54:01.680
God is not trying, God is not trying to scare me.

2102
02:54:02.960 --> 02:54:06.720
God is not trying to, look, I don't want to put constraints on God.

2103
02:54:06.720 --> 02:54:07.800
God can do whatever he wants.

2104
02:54:07.840 --> 02:54:17.360
Maybe there's times he wants to scare you, but, but, but he's not trying to, he's not trying to make you doubt yourself.

2105
02:54:17.360 --> 02:54:22.600
He's not trying, he's, and so all those thoughts of doubt are from the enemy.

2106
02:54:24.320 --> 02:54:24.560
Right.

2107
02:54:24.560 --> 02:54:30.200
I'm not saying, I am not saying that we don't consider what can go wrong.

2108
02:54:30.240 --> 02:54:38.520
I'm not, I'm not saying that we don't ignore the facts because I started with the facts, which is why I like this.

2109
02:54:39.520 --> 02:54:52.800
But when we sit down to evaluate whatever action we're going to take, the question that you have to ask yourself is, what if it works?

2110
02:54:53.640 --> 02:54:59.760
Because that question, I'll take this now, that question is,

2111
02:55:00.000 --> 02:55:02.960
the one that leads to anticipation?

2112
02:55:02.960 --> 02:55:04.880
What if it works?

2113
02:55:04.880 --> 02:55:09.560
What if I have 20,000 followers?

2114
02:55:09.560 --> 02:55:14.560
And what if I figure this course thing out

2115
02:55:15.280 --> 02:55:19.000
and I have a viable ongoing concern?

2116
02:55:19.000 --> 02:55:21.680
What if people pay me 5,000 bucks a crack for this?

2117
02:55:21.680 --> 02:55:22.680
For two days.

2118
02:55:22.680 --> 02:55:23.720
Yeah.

2119
02:55:23.720 --> 02:55:26.520
What will I be able to do with that?

2120
02:55:26.520 --> 02:55:27.700
Who can I give that money to?

2121
02:55:27.700 --> 02:55:29.200
How can it affect my own life?

2122
02:55:29.260 --> 02:55:30.420
How can I steward it?

2123
02:55:30.420 --> 02:55:32.540
Yeah, how can I steward it?

2124
02:55:32.540 --> 02:55:34.700
What if it works?

2125
02:55:34.700 --> 02:55:39.700
And you have to let yourself experience that.

2126
02:55:40.940 --> 02:55:43.620
And I just think too many times

2127
02:55:43.620 --> 02:55:47.740
the world rewards us for fear.

2128
02:55:47.740 --> 02:55:50.400
Oh, you were smart not to do that.

2129
02:55:50.400 --> 02:55:51.240
Oh, you were smart.

2130
02:55:51.240 --> 02:55:53.220
Yeah, oh, it might go wrong.

2131
02:55:53.220 --> 02:55:58.220
You know, I am so done with, you know,

2132
02:55:58.680 --> 02:56:03.680
the way with the world's version of wisdom and prudence.

2133
02:56:06.200 --> 02:56:07.520
I'm not done with wisdom or prudence,

2134
02:56:07.520 --> 02:56:09.240
but I'm done with the world's.

2135
02:56:09.240 --> 02:56:14.240
And I just think that we are so constantly battered with,

2136
02:56:15.840 --> 02:56:19.200
you know, whether it's COVID or World War III

2137
02:56:19.200 --> 02:56:22.720
or fill in your tank of gas.

2138
02:56:22.720 --> 02:56:24.840
And that's all true.

2139
02:56:24.840 --> 02:56:25.680
Those are facts.

2140
02:56:25.680 --> 02:56:27.040
Those are facts.

2141
02:56:27.060 --> 02:56:28.200
But you know what?

2142
02:56:29.140 --> 02:56:33.460
When Jesus healed, I forget who it was.

2143
02:56:33.460 --> 02:56:38.460
And he was talking to the Sadducees and Pharisees.

2144
02:56:38.780 --> 02:56:43.780
And he said, if I've done this by the kingdom of God,

2145
02:56:44.220 --> 02:56:46.700
then the kingdom of God has come upon you.

2146
02:56:46.700 --> 02:56:49.820
Meaning it was there right then,

2147
02:56:49.820 --> 02:56:53.100
people were getting healed and lives were getting changed

2148
02:56:53.100 --> 02:56:56.620
in and amongst all of their doubt and all of their wisdom

2149
02:56:57.160 --> 02:56:59.240
and all of their prudence and all of their negativity.

2150
02:56:59.240 --> 02:57:03.200
It happened right there in front of them, right with them.

2151
02:57:03.200 --> 02:57:08.200
So you've got to just say to yourself, I will do it.

2152
02:57:08.280 --> 02:57:09.400
Say, I'll do it.

2153
02:57:09.400 --> 02:57:10.240
I will do it.

2154
02:57:10.240 --> 02:57:11.060
I will do it.

2155
02:57:11.060 --> 02:57:12.520
I will do this.

2156
02:57:12.520 --> 02:57:14.200
I will do this.

2157
02:57:15.160 --> 02:57:19.080
You know, Lindsay talks about the difference between

2158
02:57:19.080 --> 02:57:21.840
like you get all motivated and psyched up

2159
02:57:21.840 --> 02:57:24.200
versus being activated.

2160
02:57:24.220 --> 02:57:27.060
How many of you remember Lindsay talk?

2161
02:57:27.060 --> 02:57:29.580
She talks about that a lot, right?

2162
02:57:29.580 --> 02:57:31.820
You get, there's a difference between being motivated

2163
02:57:31.820 --> 02:57:35.260
to do something and then actually being activated to do it.

2164
02:57:36.820 --> 02:57:41.820
Your activation from a place of belief,

2165
02:57:42.860 --> 02:57:47.860
from a place of choosing to be the CEO of your space,

2166
02:57:48.940 --> 02:57:51.060
from the decision,

2167
02:57:51.060 --> 02:57:53.560
minding how you make decisions

2168
02:57:53.560 --> 02:57:58.280
is going to set countless numbers of people free

2169
02:57:59.360 --> 02:58:04.360
simply because you took the time to structure your sound,

2170
02:58:06.520 --> 02:58:10.640
to structure your signature sound

2171
02:58:10.640 --> 02:58:15.640
in a nice coffee cup to transact, okay?

2172
02:58:15.680 --> 02:58:20.160
How many of you know, I could potentially get up,

2173
02:58:20.160 --> 02:58:22.860
pour the coffee on the floor with no container around it

2174
02:58:22.860 --> 02:58:26.260
and lick the coffee off the floor, okay?

2175
02:58:26.260 --> 02:58:27.100
Right, I-

2176
02:58:27.100 --> 02:58:27.920
Quite a picture.

2177
02:58:27.920 --> 02:58:29.380
It's not very attractive.

2178
02:58:29.380 --> 02:58:31.540
It's probably not healthy,

2179
02:58:31.540 --> 02:58:34.220
but I could potentially do it in a pinch.

2180
02:58:35.820 --> 02:58:38.660
Before you have something to transact,

2181
02:58:41.060 --> 02:58:45.700
that's kind of what our social media profiles

2182
02:58:45.700 --> 02:58:47.020
and content is like.

2183
02:58:48.000 --> 02:58:52.760
Because there's no actual container for someone to say,

2184
02:58:52.760 --> 02:58:57.760
hey, I actually want a cup of coffee with Lynette.

2185
02:58:58.120 --> 02:58:59.740
I want to hang out for two days

2186
02:58:59.740 --> 02:59:01.980
with Bruce and Lindsay in their workshop.

2187
02:59:02.860 --> 02:59:06.540
I want to go spend an afternoon with Michelle

2188
02:59:06.540 --> 02:59:11.000
or hang out with Tamara and learn about this.

2189
02:59:11.000 --> 02:59:13.440
I want to learn from Xavier.

2190
02:59:13.440 --> 02:59:16.660
And so what you do when you steward your sound

2191
02:59:17.300 --> 02:59:19.600
into a signature course,

2192
02:59:19.600 --> 02:59:21.440
into a signature series,

2193
02:59:21.440 --> 02:59:24.960
is you make it so that all those people

2194
02:59:24.960 --> 02:59:27.560
who are following you right now in your tribes

2195
02:59:27.560 --> 02:59:29.880
that you're building are able to say,

2196
02:59:29.880 --> 02:59:34.260
hey, I'm in, I want a concise something.

2197
02:59:35.660 --> 02:59:36.600
Is that making sense?

2198
02:59:36.600 --> 02:59:37.440
Yeah.

2199
02:59:38.260 --> 02:59:40.360
You know, there's one other thing that you,

2200
02:59:40.360 --> 02:59:42.520
well, there's probably a lot of things,

2201
02:59:42.520 --> 02:59:44.760
but there's one other thing I want to just mention.

2202
02:59:44.980 --> 02:59:48.700
When we go on these journeys and we take these risks

2203
02:59:48.700 --> 02:59:51.500
or we make these powerful decisions

2204
02:59:51.500 --> 02:59:53.580
to step out and to do something,

2205
02:59:55.100 --> 02:59:56.620
it doesn't happen in a vacuum.

2206
02:59:56.620 --> 02:59:58.460
We have lives and we have loved ones.

2207
02:59:58.460 --> 03:00:00.180
And if you go back.

2208
03:00:00.000 --> 03:00:04.080
back to the first hour that we were together,

2209
03:00:04.080 --> 03:00:08.840
and we talked about how I was really pulling against Anne,

2210
03:00:08.840 --> 03:00:10.360
and that's a nice way to say it,

2211
03:00:10.360 --> 03:00:14.000
on what she was trying to do, and.

2212
03:00:14.000 --> 03:00:15.360
Yeah, anybody been there?

2213
03:00:15.360 --> 03:00:18.200
Does anybody, I might cry, right?

2214
03:00:18.200 --> 03:00:20.080
You know, and it just reminds me

2215
03:00:20.080 --> 03:00:22.720
of an interesting comparison.

2216
03:00:23.640 --> 03:00:27.480
If you think of a turtle, a turtle,

2217
03:00:27.480 --> 03:00:29.160
and turtles are awesome.

2218
03:00:29.160 --> 03:00:30.000
We like turtles.

2219
03:00:30.000 --> 03:00:30.840
Yeah.

2220
03:00:30.840 --> 03:00:31.680
I wanna go see them.

2221
03:00:31.680 --> 03:00:34.120
I don't know if they nest right now out at Melbourne Beach.

2222
03:00:34.120 --> 03:00:34.960
Yeah.

2223
03:00:34.960 --> 03:00:35.800
I hear they make great soup.

2224
03:00:35.800 --> 03:00:37.480
Oh, stop it.

2225
03:00:37.480 --> 03:00:40.680
But they're on their belly in the mud.

2226
03:00:40.680 --> 03:00:45.680
They feed at the edge of the pond, right?

2227
03:00:45.960 --> 03:00:48.360
On whatever it is that, or in the pond,

2228
03:00:48.360 --> 03:00:50.000
whatever it is that they feed on,

2229
03:00:50.000 --> 03:00:51.760
they're right on the ground,

2230
03:00:52.680 --> 03:00:54.680
and they have perfect vision,

2231
03:00:54.680 --> 03:00:57.760
and they can see everything right in front of them.

2232
03:00:57.760 --> 03:01:02.400
A giraffe feeds at the top of the trees.

2233
03:01:02.400 --> 03:01:07.400
A giraffe is constructed entirely differently from a turtle.

2234
03:01:07.760 --> 03:01:12.760
They have this incredible system of blood vessels

2235
03:01:12.760 --> 03:01:15.720
and veins, and I can't even describe it,

2236
03:01:15.720 --> 03:01:18.840
so that when they do lower their head,

2237
03:01:18.840 --> 03:01:20.720
their head literally doesn't explode

2238
03:01:20.720 --> 03:01:21.800
because the blood doesn't,

2239
03:01:21.800 --> 03:01:24.320
it keeps the blood from rushing down to their brain

2240
03:01:24.320 --> 03:01:25.160
and killing them.

2241
03:01:26.160 --> 03:01:29.160
And they actually don't even drink water that much,

2242
03:01:30.080 --> 03:01:33.560
partly because it's such a strain on them

2243
03:01:33.560 --> 03:01:35.440
to put their head down low.

2244
03:01:35.440 --> 03:01:37.600
They get most of their water from the leaves that they eat.

2245
03:01:37.600 --> 03:01:40.440
And so they eat at the tops of the trees.

2246
03:01:40.440 --> 03:01:42.880
And the giraffe can see, I mean, the giraffe,

2247
03:01:42.880 --> 03:01:45.480
you probably know where I'm going, right?

2248
03:01:45.480 --> 03:01:47.960
Giraffe has vision.

2249
03:01:49.080 --> 03:01:52.320
A giraffe can see over the tree, over the hill,

2250
03:01:52.320 --> 03:01:53.680
over the rise.

2251
03:01:53.920 --> 03:01:54.800
Turtle cannot.

2252
03:01:56.040 --> 03:01:58.040
And if they're at the water hole

2253
03:01:58.040 --> 03:01:59.760
and the water hole's drying up,

2254
03:02:00.960 --> 03:02:02.280
and the giraffe says to the turtle,

2255
03:02:02.280 --> 03:02:04.520
let's go over this hill.

2256
03:02:04.520 --> 03:02:05.880
And the turtle says, you're nuts.

2257
03:02:05.880 --> 03:02:06.800
What are you talking about?

2258
03:02:06.800 --> 03:02:08.480
There's nothing over there.

2259
03:02:08.480 --> 03:02:10.800
The giraffe can see, and the turtle says no.

2260
03:02:12.320 --> 03:02:15.000
And sometimes we have turtles in our lives.

2261
03:02:15.000 --> 03:02:17.320
You know, you eat on the level of your vision.

2262
03:02:18.480 --> 03:02:23.240
And you've just got to understand

2263
03:02:23.280 --> 03:02:26.720
if you're a giraffe, you weren't meant to be a turtle.

2264
03:02:29.600 --> 03:02:31.480
One of the reasons, Lynette, I love that,

2265
03:02:31.480 --> 03:02:33.360
that she wrote a blog on that.

2266
03:02:34.280 --> 03:02:37.240
One of the reasons that I like that story is

2267
03:02:37.240 --> 03:02:41.360
I know I've been a turtle in his life for some things,

2268
03:02:41.360 --> 03:02:43.840
and he's been a turtle in my life for some things.

2269
03:02:44.920 --> 03:02:49.440
And when we get that conviction of the Lord,

2270
03:02:49.440 --> 03:02:52.920
that fear of the Lord for the sound that we're carrying,

2271
03:02:53.800 --> 03:02:58.800
and we understand that we never want to dishonor,

2272
03:03:01.920 --> 03:03:05.640
but one of the struggles that I had to overcome was

2273
03:03:05.640 --> 03:03:08.440
I'm going to choose to obey God

2274
03:03:08.440 --> 03:03:10.360
even when I don't understand it.

2275
03:03:10.360 --> 03:03:14.120
I'm going to choose to say yes to the promised land

2276
03:03:14.120 --> 03:03:18.440
even when I see some of those giants in the space, okay?

2277
03:03:18.440 --> 03:03:21.280
Because I'm not going to stand before him,

2278
03:03:22.920 --> 03:03:24.920
you know, on that beautiful day.

2279
03:03:24.920 --> 03:03:27.360
I am going to stand before the Lord.

2280
03:03:27.360 --> 03:03:29.280
And that was the conviction that I got

2281
03:03:29.280 --> 03:03:34.280
that helped me overcome that last piece of the structure

2282
03:03:34.680 --> 03:03:37.120
of creating your signature course.

2283
03:03:37.120 --> 03:03:39.200
And what's really interesting is that

2284
03:03:39.200 --> 03:03:43.200
once I fully took responsibility before the Lord,

2285
03:03:43.200 --> 03:03:47.800
and I stopped judging myself for every failure,

2286
03:03:47.840 --> 03:03:49.760
I stopped, I'm going to go back to the screen share

2287
03:03:49.760 --> 03:03:51.360
because I want you to see this.

2288
03:03:53.560 --> 03:03:57.840
I stopped judging every course

2289
03:03:57.840 --> 03:04:00.960
that I was trying to create over here, okay?

2290
03:04:00.960 --> 03:04:02.640
I stopped over here.

2291
03:04:02.640 --> 03:04:04.480
Can you guys see this over here?

2292
03:04:04.480 --> 03:04:08.280
I stopped quitting and giving up.

2293
03:04:08.280 --> 03:04:11.600
And every time I got a course didn't sell

2294
03:04:11.600 --> 03:04:13.480
or every time something didn't work,

2295
03:04:13.480 --> 03:04:15.840
I stopped looking at it that way.

2296
03:04:16.680 --> 03:04:20.000
And I just made peace with the Lord about,

2297
03:04:20.000 --> 03:04:24.000
you said, I'm going to think like a CEO.

2298
03:04:24.000 --> 03:04:25.200
I'm going to test this.

2299
03:04:25.200 --> 03:04:27.160
If it doesn't work, I'm going to put this together.

2300
03:04:27.160 --> 03:04:30.480
I'm committed to that vision that the giraffe has.

2301
03:04:30.480 --> 03:04:32.040
I'm committed.

2302
03:04:32.040 --> 03:04:34.480
I'm going to keep my eyes focused on you, Lord.

2303
03:04:34.480 --> 03:04:36.560
I'm going to choose to step into that belief.

2304
03:04:36.560 --> 03:04:40.400
And I am going to make some proverbial coffee cups

2305
03:04:40.400 --> 03:04:43.040
and some proverbial buffet tables

2306
03:04:43.080 --> 03:04:46.120
and some proverbial, you know, whatever, courses.

2307
03:04:46.120 --> 03:04:50.000
We do courses, webinars, video sales letters,

2308
03:04:50.000 --> 03:04:52.760
all sorts of content challenges, right?

2309
03:04:52.760 --> 03:04:57.760
And so I want to encourage you as you're coming into this,

2310
03:05:00.000 --> 03:05:01.920
coming up against some of these things in your life,

2311
03:05:01.920 --> 03:05:04.160
whether it's in your own head, right?

2312
03:05:04.160 --> 03:05:06.120
How many of you have that stuff in your own head?

2313
03:05:06.120 --> 03:05:07.880
You got the accounting sheet,

2314
03:05:07.880 --> 03:05:09.520
you've got the time invested,

2315
03:05:09.520 --> 03:05:11.800
you've got all this stuff in your own head,

2316
03:05:11.800 --> 03:05:14.500
or maybe you have somebody who's in your life

2317
03:05:14.500 --> 03:05:17.560
who you love dearly, right?

2318
03:05:18.480 --> 03:05:20.720
But they have a different assignment,

2319
03:05:20.720 --> 03:05:22.320
and together you're gonna be able

2320
03:05:22.320 --> 03:05:25.040
to co-create beautifully, right?

2321
03:05:26.800 --> 03:05:28.840
I wanna, yeah, I wanna just-

2322
03:05:28.840 --> 03:05:29.720
Does that make sense?

2323
03:05:29.720 --> 03:05:31.440
One if yes, two if no.

2324
03:05:31.440 --> 03:05:33.760
One if yes, it makes sense.

2325
03:05:33.760 --> 03:05:35.320
Two if no.

2326
03:05:35.320 --> 03:05:36.160
Okay.

2327
03:05:36.160 --> 03:05:37.360
I wanna just add, look,

2328
03:05:38.320 --> 03:05:40.080
based on the interaction that I've had,

2329
03:05:40.080 --> 03:05:45.080
the comments, and you're clearly to me people of faith.

2330
03:05:46.560 --> 03:05:48.960
I think you're giraffes.

2331
03:05:48.960 --> 03:05:51.380
And I go back to this, I think you're why not.

2332
03:05:51.380 --> 03:05:53.400
I don't think you're why bother, I think you're why not.

2333
03:05:53.400 --> 03:05:55.080
I think you're all of that.

2334
03:05:55.080 --> 03:05:57.920
I just, I like to talk about that though,

2335
03:05:57.920 --> 03:06:00.560
because as Anne just said,

2336
03:06:00.560 --> 03:06:04.360
who also was someone who has always been

2337
03:06:04.360 --> 03:06:06.480
someone who looks at the possibility,

2338
03:06:06.480 --> 03:06:07.960
who is a why not person,

2339
03:06:07.960 --> 03:06:09.360
still runs into those things,

2340
03:06:09.360 --> 03:06:12.520
still had a turtle to step on.

2341
03:06:12.520 --> 03:06:14.080
No, she didn't step on it.

2342
03:06:14.080 --> 03:06:16.300
Still had a turtle, still had,

2343
03:06:16.300 --> 03:06:21.200
and still had those moments completely unrelated to me,

2344
03:06:21.200 --> 03:06:24.440
where she had to call herself out

2345
03:06:24.440 --> 03:06:26.000
when she was operating in town.

2346
03:06:27.000 --> 03:06:27.960
Yes.

2347
03:06:27.960 --> 03:06:32.960
And so, it's easy, and we all,

2348
03:06:33.000 --> 03:06:34.360
I know we all agree with that.

2349
03:06:34.360 --> 03:06:39.360
And I think that's who everybody is on this training.

2350
03:06:39.480 --> 03:06:44.480
But even so, we come up to these lines,

2351
03:06:46.600 --> 03:06:49.600
for me, it's the line of my comfort zone,

2352
03:06:49.600 --> 03:06:52.800
where it's time for me, am I gonna be why not

2353
03:06:52.800 --> 03:06:53.760
and step over the line,

2354
03:06:53.800 --> 03:06:56.440
or am I gonna be why bother and stay behind the line?

2355
03:06:56.440 --> 03:06:57.280
Yeah.

2356
03:06:58.480 --> 03:06:59.640
Has this been helpful?

2357
03:07:01.800 --> 03:07:05.040
One, if yes, two, okay, awesome.

2358
03:07:05.040 --> 03:07:07.680
So, I wanna share in this section,

2359
03:07:08.760 --> 03:07:10.520
because what we've done in,

2360
03:07:10.520 --> 03:07:11.920
and we're gonna, next session,

2361
03:07:11.920 --> 03:07:13.840
we're gonna have like Q&A,

2362
03:07:13.840 --> 03:07:15.040
we're gonna do nothing but Q&A.

2363
03:07:15.040 --> 03:07:17.560
We're just gonna hang out and answer your questions.

2364
03:07:17.560 --> 03:07:19.200
Okay, we're gonna, we're just gonna,

2365
03:07:19.200 --> 03:07:21.360
I wanna tackle all of your questions.

2366
03:07:21.360 --> 03:07:23.320
We actually don't have any place to be tonight.

2367
03:07:23.880 --> 03:07:26.480
So, I probably shouldn't tell you that, but we're here.

2368
03:07:27.960 --> 03:07:30.120
I wanna share with you,

2369
03:07:30.120 --> 03:07:32.440
the process that we walk our clients through.

2370
03:07:33.680 --> 03:07:35.800
Is that, can I walk you through,

2371
03:07:35.800 --> 03:07:38.440
like when somebody comes in to our Vortex,

2372
03:07:38.440 --> 03:07:39.280
and they're like,

2373
03:07:39.280 --> 03:07:41.600
Anne, we're ready to do our signature course.

2374
03:07:41.600 --> 03:07:44.160
We're ready to actually create our stuff.

2375
03:07:46.000 --> 03:07:50.160
And the process that I'm gonna share,

2376
03:07:50.160 --> 03:07:51.840
came out of my struggle.

2377
03:07:53.880 --> 03:07:57.640
It came out of that place of the,

2378
03:07:57.640 --> 03:08:00.680
mining how we make decisions, okay?

2379
03:08:02.000 --> 03:08:05.400
And I shared with you a little bit about our mind deciding.

2380
03:08:05.400 --> 03:08:08.560
Okay, who remembers just right in the chat,

2381
03:08:08.560 --> 03:08:10.560
what mind deciding is?

2382
03:08:10.560 --> 03:08:14.600
That's like literally the first part of our framework.

2383
03:08:17.080 --> 03:08:19.280
Mind deciding, just right in the chat, right?

2384
03:08:19.280 --> 03:08:21.320
Mining how you make decisions.

2385
03:08:21.360 --> 03:08:23.880
And you can see why that's pretty important, right?

2386
03:08:23.880 --> 03:08:26.360
Cause as everything shakes, right?

2387
03:08:26.360 --> 03:08:27.760
Oh, by the way, we live in California,

2388
03:08:27.760 --> 03:08:30.080
gas is $150 a gallon, I don't know.

2389
03:08:30.080 --> 03:08:32.840
Do you know what I mean?

2390
03:08:32.840 --> 03:08:33.680
Feels like it.

2391
03:08:33.680 --> 03:08:35.160
Feels like it sometimes, right?

2392
03:08:36.080 --> 03:08:41.080
So, and we do that because we're always hubbing back to,

2393
03:08:41.200 --> 03:08:43.960
helping our clients transform.

2394
03:08:43.960 --> 03:08:47.720
So we walk people through three core things,

2395
03:08:47.720 --> 03:08:49.400
and I'm gonna share with you what they are,

2396
03:08:49.400 --> 03:08:50.680
and how they came about.

2397
03:08:50.720 --> 03:08:55.640
Mining decisions, mind deciding is the first part, okay?

2398
03:08:55.640 --> 03:08:58.720
That took me from underneath the house

2399
03:08:58.720 --> 03:09:03.240
to getting a whopping $4,700 breakthrough.

2400
03:09:04.600 --> 03:09:06.200
I was golden.

2401
03:09:06.200 --> 03:09:09.520
I was like, I got it, okay?

2402
03:09:10.720 --> 03:09:13.160
And now that may not seem like much,

2403
03:09:13.160 --> 03:09:18.160
but we all know the kingdom comes in seed form, right?

2404
03:09:18.280 --> 03:09:19.400
It comes in seed form.

2405
03:09:20.400 --> 03:09:23.280
So the first thing that we do with our clients

2406
03:09:23.280 --> 03:09:27.080
is we walk them through mining how they make decisions.

2407
03:09:33.920 --> 03:09:36.520
Can you see where once we're gone,

2408
03:09:36.520 --> 03:09:38.760
like he does a lot of corporate consulting,

2409
03:09:38.760 --> 03:09:40.080
and he gets paid a lot of money,

2410
03:09:40.080 --> 03:09:42.520
but if we don't help them mine how they make decisions

2411
03:09:42.520 --> 03:09:45.120
once Patrick is gone,

2412
03:09:45.720 --> 03:09:49.880
is gone, or the consulting contract is up,

2413
03:09:51.040 --> 03:09:52.520
they still don't know how to ride the bike.

2414
03:09:52.520 --> 03:09:55.640
So we're always looking to empower them to ride the bikes,

2415
03:09:55.640 --> 03:09:56.480
right?

2416
03:09:56.480 --> 03:09:59.240
Fly the plane on your own, mining how you make decisions.

2417
03:10:00.840 --> 03:10:04.880
The second one is what we call the media lab.

2418
03:10:07.640 --> 03:10:10.040
What's the media lab?

2419
03:10:11.160 --> 03:10:13.800
The media lab was born out of.

2420
03:10:14.360 --> 03:10:18.720
I'll just try to decide how to share this

2421
03:10:20.840 --> 03:10:22.480
powerfully.

2422
03:10:24.280 --> 03:10:25.640
In my interior design business,

2423
03:10:25.640 --> 03:10:29.360
I had a very active blog list of 30000 subscribers.

2424
03:10:31.000 --> 03:10:36.840
I had a very active my blog was so successful in the engagement

2425
03:10:37.080 --> 03:10:40.640
that I got paid to do Pinterest and Twitter chats.

2426
03:10:42.640 --> 03:10:46.120
OK, I got flown to New York City by HGTV

2427
03:10:47.000 --> 03:10:49.720
to go to their blog tour.

2428
03:10:49.720 --> 03:10:52.160
That's my my blog. My blog was successful.

2429
03:10:55.080 --> 03:10:58.920
However. It took all my time.

2430
03:11:00.480 --> 03:11:03.440
And when I started to create my information products,

2431
03:11:04.400 --> 03:11:06.720
guess how many people from my blog bought?

2432
03:11:12.720 --> 03:11:17.880
Zero. Remember how I shared with you?

2433
03:11:18.160 --> 03:11:20.440
Lies can hide in low ticket.

2434
03:11:22.560 --> 03:11:26.240
So I was giving all of my life, all of my heart,

2435
03:11:26.240 --> 03:11:30.280
all of my stuff to write these articles and do all this content

2436
03:11:30.280 --> 03:11:32.920
and build out this blog.

2437
03:11:32.920 --> 03:11:37.640
And nobody was buying my actual signature products.

2438
03:11:40.960 --> 03:11:43.440
So from that pain,

2439
03:11:44.240 --> 03:11:46.520
we developed the media lab.

2440
03:11:48.800 --> 03:11:52.960
The media lab has two goals.

2441
03:11:53.000 --> 03:11:56.040
First. Scaling.

2442
03:11:57.240 --> 03:12:02.160
Simply. In order to scale, you have to sell.

2443
03:12:03.000 --> 03:12:05.520
So we basically take all of our content

2444
03:12:05.760 --> 03:12:09.120
and we run it through this single lens.

2445
03:12:09.360 --> 03:12:12.680
Is this thing going to scale and is it going to go scale simply?

2446
03:12:12.680 --> 03:12:15.200
Is it going to sell and is it going to sell simply?

2447
03:12:16.520 --> 03:12:19.920
So that I no longer spend six,

2448
03:12:19.920 --> 03:12:23.400
seven hours a day, three or four days a week

2449
03:12:23.760 --> 03:12:26.640
working on my blog content

2450
03:12:26.880 --> 03:12:31.000
that I have lots of happy people with and none of them is paying me.

2451
03:12:31.240 --> 03:12:34.600
And by the way, it's costing me money to host my blog.

2452
03:12:34.760 --> 03:12:36.120
I have to pay at the time.

2453
03:12:36.120 --> 03:12:39.720
We paid a photo site so that we could use photos.

2454
03:12:39.720 --> 03:12:41.840
And how do you may remember this?

2455
03:12:41.840 --> 03:12:47.320
You know, there was one time when the company starts with a G images.

2456
03:12:47.560 --> 03:12:49.840
They came and like sent everybody email saying,

2457
03:12:49.840 --> 03:12:52.440
you're we're going to sue you for using those images.

2458
03:12:52.600 --> 03:12:54.160
I mean, it was like.

2459
03:12:54.160 --> 03:12:56.480
So that's where the media lab piece came from.

2460
03:12:56.720 --> 03:12:59.000
Glad I didn't hear that story.

2461
03:12:59.000 --> 03:13:00.120
That's I just heard it.

2462
03:13:00.120 --> 03:13:01.960
That's glad I didn't know.

2463
03:13:01.960 --> 03:13:05.160
I never got one of the letters, but it was it was happening in our industry.

2464
03:13:05.160 --> 03:13:06.800
And Patty's in the same industry I am.

2465
03:13:06.800 --> 03:13:08.960
So that's why I asked her.

2466
03:13:08.960 --> 03:13:11.640
And so we developed the media lab.

2467
03:13:12.640 --> 03:13:16.280
So that all of those people that were nurturing

2468
03:13:16.800 --> 03:13:20.040
were actually moving from I'm going to call this just

2469
03:13:20.920 --> 03:13:23.320
just I'm going to call it hell.

2470
03:13:23.320 --> 03:13:27.840
OK, actually, we call this the misery to magistrate majesty, misery.

2471
03:13:28.840 --> 03:13:31.880
To. Hold on.

2472
03:13:34.840 --> 03:13:40.240
Majesty. OK, this is the process,

2473
03:13:40.840 --> 03:13:44.160
and I'm sharing this with you because especially in corporate

2474
03:13:44.160 --> 03:13:48.920
can incorporate a lot of times

2475
03:13:49.760 --> 03:13:52.920
people build audiences, but they don't actually transact.

2476
03:13:52.920 --> 03:13:55.400
And so we're always using in the media lab

2477
03:13:57.040 --> 03:14:00.320
data and feedback to help train people,

2478
03:14:00.320 --> 03:14:03.920
whether they are like Angel is in our program.

2479
03:14:03.920 --> 03:14:08.240
She is in like she helps people get a hold of their voices.

2480
03:14:08.720 --> 03:14:13.320
So helping her build an audience that actually cares. Right.

2481
03:14:14.440 --> 03:14:19.360
The final thing that we we do in our system is called.

2482
03:14:26.120 --> 03:14:28.520
Amplification. Right.

2483
03:14:30.840 --> 03:14:32.280
Why this?

2484
03:14:32.760 --> 03:14:36.560
So the first thing I did was I got a hold of my decisions like, OK,

2485
03:14:37.320 --> 03:14:42.760
I have a place to hub, so I know how to reset and make decisions properly.

2486
03:14:43.520 --> 03:14:45.040
OK, awesome.

2487
03:14:45.040 --> 03:14:48.120
Next, I'm not wasting my time on things that don't matter.

2488
03:14:49.200 --> 03:14:52.120
I'm not. And it's like, can you see that back and forth?

2489
03:14:52.280 --> 03:14:55.160
One, if this is making sense to if it's not in the chat,

2490
03:14:55.520 --> 03:14:58.080
this is really important.

2491
03:15:00.000 --> 03:15:03.520
The Media Lab is to scale simply.

2492
03:15:03.520 --> 03:15:07.320
The Media Lab is basically has been so that

2493
03:15:07.320 --> 03:15:12.480
our content creation is designed to actually sell and scale simply.

2494
03:15:12.480 --> 03:15:18.600
We're not wasting time on 30,000 active subscribers who are awesome and wonderful,

2495
03:15:18.600 --> 03:15:21.920
but they have no correlation to our core messaging.

2496
03:15:21.920 --> 03:15:23.320
It's not advertising.

2497
03:15:23.320 --> 03:15:27.040
It's not advertising. It's how are we media?

2498
03:15:27.040 --> 03:15:30.560
Do you guys know what the origin of the word media?

2499
03:15:30.560 --> 03:15:32.600
It's the tunic layer.

2500
03:15:32.600 --> 03:15:37.000
It's like the sheath layer in between the outer layer and the person.

2501
03:15:37.000 --> 03:15:41.560
It was originally like the linen layer.

2502
03:15:41.560 --> 03:15:46.120
It's that space where before we reach the world,

2503
03:15:46.120 --> 03:15:49.560
and after between Holy Spirit who's living inside of us,

2504
03:15:49.560 --> 03:15:51.560
it's that media space,

2505
03:15:51.560 --> 03:15:54.760
it's that communication space in between.

2506
03:15:54.760 --> 03:16:01.920
It's really honing our messaging so we're not letting our seed fall on rocky ground.

2507
03:16:01.920 --> 03:16:06.080
How's that? Is that a better analogy?

2508
03:16:06.320 --> 03:16:14.000
The next part of the system is the success amplifier.

2509
03:16:14.000 --> 03:16:16.640
Okay, now I've got all of these people.

2510
03:16:16.640 --> 03:16:23.640
I have all these people in our audience that actually care and they're ready to go.

2511
03:16:23.640 --> 03:16:26.840
But then I didn't have a delivery mechanism.

2512
03:16:26.840 --> 03:16:33.120
I had no way to actually bring them in and sell.

2513
03:16:33.960 --> 03:16:39.040
Instead of having complicated e-mail lists and complicated stuff,

2514
03:16:39.040 --> 03:16:47.560
we really dialed down and we just created simple systems to sell and deliver product.

2515
03:16:48.280 --> 03:16:54.840
Write that down, simple systems to sell and deliver product.

2516
03:16:54.840 --> 03:16:58.840
We train on that in our program.

2517
03:17:03.560 --> 03:17:06.240
This is what we do.

2518
03:17:06.240 --> 03:17:11.880
Whether it's for corporations or for like Lisa and Angel are in our program,

2519
03:17:11.880 --> 03:17:16.800
they are in, I would call it vocational ministry type things.

2520
03:17:17.560 --> 03:17:20.960
Athletic, we have people in football,

2521
03:17:20.960 --> 03:17:22.560
in hockey, in swimming,

2522
03:17:22.560 --> 03:17:26.120
who are taking their knowledge and putting it into courses.

2523
03:17:26.120 --> 03:17:30.400
This is the whole process of our system.

2524
03:17:32.840 --> 03:17:42.160
We keep it simple so that you can get on with the business of being you.

2525
03:17:42.200 --> 03:17:48.040
You can get on with the business of being the content.

2526
03:17:48.040 --> 03:17:56.520
God can take you as the actual loaves and fishes and break you apart and multiply you.

2527
03:17:57.360 --> 03:18:02.400
He can break you apart and multiply you to your audiences.

2528
03:18:02.520 --> 03:18:08.120
One of the things that we have a bunch of different programs.

2529
03:18:08.160 --> 03:18:12.840
If any of you are interested in learning about any of that,

2530
03:18:12.840 --> 03:18:15.720
we're not going to talk about any of that today.

2531
03:18:15.720 --> 03:18:19.720
We have literally a Calendly link.

2532
03:18:19.720 --> 03:18:22.480
There's not even a website.

2533
03:18:25.280 --> 03:18:33.720
Simple. There's no big hub between us and you.

2534
03:18:33.720 --> 03:18:37.760
We have a Calendly link and I will drop that in the chat.

2535
03:18:37.880 --> 03:18:44.320
We would love to talk to you in a strategy call to see if there's anything that fits

2536
03:18:44.320 --> 03:18:50.240
with what we presently have that would help you move forward.

2537
03:18:51.360 --> 03:18:52.600
Is that fair?

2538
03:18:52.600 --> 03:18:58.840
Yeah, and I really want to emphasize, this is not a pressure call.

2539
03:18:58.840 --> 03:18:59.600
Oh, no.

2540
03:18:59.600 --> 03:19:06.200
Now, you only know us to the extent that we've been on for this master class.

2541
03:19:06.600 --> 03:19:09.240
You'll have to make a decision on whether or not you believe that,

2542
03:19:09.240 --> 03:19:12.200
but that's just not how we operate.

2543
03:19:12.200 --> 03:19:17.400
The way we look at this really is we're engaging,

2544
03:19:17.400 --> 03:19:20.800
we're at the beginning of a relationship.

2545
03:19:21.800 --> 03:19:25.480
If you're interested, a phone call does two things.

2546
03:19:25.480 --> 03:19:33.520
One, it informs you more about what we do and if there is a way for us to work together.

2547
03:19:34.400 --> 03:19:40.280
If you decide not to, it doesn't mean that we won't down the road

2548
03:19:40.280 --> 03:19:45.240
and that we have other trainings that are pop-ups and lower ticket things and we can do that.

2549
03:19:45.240 --> 03:19:50.720
We're just taking the next step in.

2550
03:19:50.720 --> 03:19:57.240
Oh, and the other thing is we actually like to talk a little bit strategically about where you are,

2551
03:19:57.240 --> 03:19:58.840
what makes sense.

2552
03:20:00.000 --> 03:20:01.640
Not just, hey, this is what we do.

2553
03:20:01.640 --> 03:20:07.560
It's, it's really, it's, it's more, um, where are you and what makes sense.

2554
03:20:07.600 --> 03:20:11.480
And usually by the end of that call, people have, have a pretty good

2555
03:20:11.480 --> 03:20:13.760
idea if it makes sense for them or not.

2556
03:20:13.760 --> 03:20:15.280
It just kind of presents itself.

2557
03:20:15.820 --> 03:20:18.760
Um, and you know, we don't always work with everybody.

2558
03:20:18.760 --> 03:20:22.360
There are people that we have, have, we've, we have not, we've felt

2559
03:20:22.360 --> 03:20:24.120
like it wouldn't benefit them.

2560
03:20:24.520 --> 03:20:29.000
And so, you know, it's not always, if someone wants to, it's not always a

2561
03:20:29.000 --> 03:20:33.120
given that we will just because if we think that a person can't benefit, we

2562
03:20:33.120 --> 03:20:39.080
don't want to, we don't want to be, um, you know, leading them down that path.

2563
03:20:39.080 --> 03:20:39.760
We want to tell them.

2564
03:20:41.080 --> 03:20:42.520
So is this, is this making sense?

2565
03:20:42.560 --> 03:20:47.800
I, I just one, if yes, two, if no, I just dropped the link, um, Mona

2566
03:20:47.800 --> 03:20:49.360
and Shauna have had phone calls.

2567
03:20:49.440 --> 03:20:53.120
We're like, they can tell you we're not exactly pressure people.

2568
03:20:53.520 --> 03:21:02.400
Um, because my heart is just so into where you are today and to help

2569
03:21:02.400 --> 03:21:05.080
you objectively look at the strategy.

2570
03:21:05.080 --> 03:21:08.040
We had a phone call with somebody the other day and they

2571
03:21:08.040 --> 03:21:08.960
said, tell me the truth.

2572
03:21:08.960 --> 03:21:11.320
And I said, okay, do, are you sure?

2573
03:21:11.320 --> 03:21:14.080
Do I have permission as coach coach and to tell you the truth?

2574
03:21:14.520 --> 03:21:15.280
They said, yes.

2575
03:21:15.320 --> 03:21:18.240
And I said, I'm going to say this gently.

2576
03:21:18.560 --> 03:21:18.880
Okay.

2577
03:21:18.880 --> 03:21:20.960
Nobody's going to think about poorly at me.

2578
03:21:21.200 --> 03:21:21.680
Right.

2579
03:21:21.720 --> 03:21:22.760
Do I have a head nod?

2580
03:21:23.280 --> 03:21:24.240
Can I get a one?

2581
03:21:25.000 --> 03:21:25.520
Okay.

2582
03:21:26.000 --> 03:21:28.360
Um, I said, nobody cares about what you offer.

2583
03:21:34.400 --> 03:21:36.000
He took a well, he did take it.

2584
03:21:36.000 --> 03:21:39.400
Well, do you remember slide?

2585
03:21:39.400 --> 03:21:45.800
Number one, CEOs, sailors, pilots.

2586
03:21:46.200 --> 03:21:48.560
We want to fly with the wind, right?

2587
03:21:48.880 --> 03:21:50.760
We want to fly with the jet stream.

2588
03:21:51.200 --> 03:21:52.680
We want to get in the current.

2589
03:21:52.680 --> 03:21:53.880
We want to navigating.

2590
03:21:53.920 --> 03:21:57.200
We want to navigate what God is doing today.

2591
03:21:58.280 --> 03:21:58.640
Okay.

2592
03:21:59.560 --> 03:22:03.960
We want to navigate what God is doing today in season today.

2593
03:22:05.120 --> 03:22:05.400
Okay.

2594
03:22:06.680 --> 03:22:14.680
We can be so right and so far ahead in the prophetic that we're broke, right?

2595
03:22:15.120 --> 03:22:19.360
So learning to sit in our seat in heavenly places, Mona knows this

2596
03:22:19.520 --> 03:22:23.840
look down through time and look and see, are we going that way?

2597
03:22:23.840 --> 03:22:24.880
Are we going this way?

2598
03:22:24.960 --> 03:22:26.280
What are you doing today?

2599
03:22:26.280 --> 03:22:26.800
God.

2600
03:22:27.520 --> 03:22:29.080
And he actually joined our program.

2601
03:22:29.080 --> 03:22:31.040
He was like, thank you for telling me the truth.

2602
03:22:31.040 --> 03:22:32.080
Let's get this thing done.

2603
03:22:32.760 --> 03:22:37.600
Um, and so I share that with you because my heart is to help you where you are today.

2604
03:22:38.720 --> 03:22:39.080
Okay.

2605
03:22:39.160 --> 03:22:42.760
So you don't waste from 2008 to 2013.

2606
03:22:42.760 --> 03:22:43.280
Like I did.

2607
03:22:44.560 --> 03:22:44.880
Okay.

2608
03:22:46.120 --> 03:22:46.880
We're good with that.

2609
03:22:46.960 --> 03:22:47.280
Yeah.

2610
03:22:47.800 --> 03:22:48.240
Awesome.

2611
03:22:48.440 --> 03:22:50.040
So take a call.

2612
03:22:50.080 --> 03:22:51.360
I love doing phone calls.

2613
03:22:51.480 --> 03:22:54.960
We can do phone calls because we have signature courses and systems

2614
03:22:54.960 --> 03:22:56.360
that are out there working right now.

2615
03:22:58.720 --> 03:22:59.080
Okay.

2616
03:22:59.960 --> 03:23:03.520
So if you would love to be able to have time one-on-one with your

2617
03:23:03.520 --> 03:23:07.480
clients and with the people that you, you really want to nurture and pour

2618
03:23:07.480 --> 03:23:13.160
into having a signature course, having a signature series work for you.

2619
03:23:14.000 --> 03:23:15.320
We'll free up your time.

2620
03:23:15.400 --> 03:23:17.360
Are we going to put the, I put the calendar.

2621
03:23:17.880 --> 03:23:18.640
It's just a calendar.

2622
03:23:18.640 --> 03:23:19.840
The link is just to a phone call.

2623
03:23:20.080 --> 03:23:20.760
Okay, great.

2624
03:23:21.440 --> 03:23:21.840
All right.

2625
03:23:21.880 --> 03:23:24.360
So this is what we'd like to do now.

2626
03:23:24.760 --> 03:23:30.840
We'd like to, um, I'm going to take a, let's take a five minute

2627
03:23:30.840 --> 03:23:33.960
break, fill out the calendar.

2628
03:23:33.960 --> 03:23:38.880
We link one of my mentors who is, has built a multi-billion

2629
03:23:38.880 --> 03:23:40.160
dollar business said this to me.

2630
03:23:40.160 --> 03:23:41.600
He said, and take every phone call.

2631
03:23:41.600 --> 03:23:44.360
You can take every phone call.

2632
03:23:44.360 --> 03:23:46.640
You can joyfully joy.

2633
03:23:46.680 --> 03:23:50.760
Even if you feel like you can't or don't want to join, whatever

2634
03:23:50.760 --> 03:23:52.800
they're offering, take every phone call.

2635
03:23:52.800 --> 03:23:56.480
You can, because in order to take the call, you have to

2636
03:23:56.480 --> 03:23:57.880
be somebody you've never been.

2637
03:23:58.040 --> 03:23:58.240
Okay.

2638
03:23:58.240 --> 03:24:00.560
So you're talking about it from their perspective.

2639
03:24:00.640 --> 03:24:02.800
I thought, I thought you were saying it from this, but no.

2640
03:24:03.960 --> 03:24:04.360
Okay.

2641
03:24:04.480 --> 03:24:06.720
So let's take a break, fill out the form.

2642
03:24:06.720 --> 03:24:09.200
We're going to come back and we're just going to answer your questions.

2643
03:24:09.200 --> 03:24:12.560
We'll come back at a 31 ish past the hour.

2644
03:24:12.640 --> 03:24:12.920
Okay.

2645
03:24:12.920 --> 03:24:15.840
And we're just, we're here to answer all your questions about

2646
03:24:15.840 --> 03:24:18.240
signature courses and get clarity on that.

2647
03:24:18.320 --> 03:24:18.640
Yes.

2648
03:24:18.640 --> 03:24:19.200
Is that good?

2649
03:24:20.600 --> 03:24:20.920
All right.

2650
03:24:21.840 --> 03:24:22.320
That's awesome.

2651
03:25:00.000 --> 03:25:02.060
you

2652
03:25:30.000 --> 03:25:32.060
you

2653
03:26:00.000 --> 03:26:02.060
you

2654
03:26:30.000 --> 03:26:32.060
you

2655
03:27:00.000 --> 03:27:02.060
you

2656
03:27:30.000 --> 03:27:32.060
you

2657
03:28:00.000 --> 03:28:02.060
you

2658
03:28:02.060 --> 03:28:04.060
you

2659
03:28:04.060 --> 03:28:06.060
you

2660
03:28:06.060 --> 03:28:08.060
you

2661
03:28:08.060 --> 03:28:10.060
you

2662
03:28:10.060 --> 03:28:12.060
you

2663
03:28:12.060 --> 03:28:14.080
all right hello hello hey

2664
03:28:14.080 --> 03:28:16.100
welcome back that's great

2665
03:28:16.100 --> 03:28:18.100
so good I'll give everybody a

2666
03:28:18.100 --> 03:28:20.140
second but I wanted to just

2667
03:28:20.140 --> 03:28:22.140
mention something about calls

2668
03:28:22.140 --> 03:28:24.180
mention something about calls

2669
03:28:24.180 --> 03:28:26.080
calls with a and Patrick and

2670
03:28:26.080 --> 03:28:27.820
what to expect.

2671
03:28:27.820 --> 03:28:29.680
Awesome.

2672
03:28:29.680 --> 03:28:31.700
Awesome.

2673
03:28:31.700 --> 03:28:33.700
Awesome.

2674
03:28:33.700 --> 03:28:35.700
Awesome.

2675
03:28:35.700 --> 03:28:37.700
Awesome.

2676
03:28:37.700 --> 03:28:39.700
Awesome.

2677
03:28:39.700 --> 03:28:41.700
Awesome.

2678
03:28:41.700 --> 03:28:43.700
You guys say you're in Florida.

2679
03:28:43.700 --> 03:28:45.700
Yes, we are in Florida we're in

2680
03:28:45.700 --> 03:28:47.700
Vieira Florida to meet with one

2681
03:28:47.700 --> 03:28:49.680
of our mentors.

2682
03:28:49.680 --> 03:28:51.680
Oh wow.

2683
03:28:51.680 --> 03:28:53.680
Cool.

2684
03:28:53.680 --> 03:28:55.680
Cool.

2685
03:28:55.680 --> 03:28:57.680
Cool.

2686
03:28:58.680 --> 03:29:00.680
All right, well, should we take

2687
03:29:00.680 --> 03:29:01.680
questions I think Bruce was going

2688
03:29:01.680 --> 03:29:02.680
to share some Bruce did you want

2689
03:29:02.680 --> 03:29:04.680
to share something.

2690
03:29:04.680 --> 03:29:06.680
Sure thing. So, I hope

2691
03:29:06.680 --> 03:29:07.700
you guys are getting some awesome

2692
03:29:07.700 --> 03:29:09.700
value from this I've been

2693
03:29:09.700 --> 03:29:10.700
taking a bunch of notes and taking

2694
03:29:10.700 --> 03:29:12.700
screenshots and I always

2695
03:29:12.700 --> 03:29:14.700
every time and Patrick

2696
03:29:14.700 --> 03:29:16.700
are on a zoom or teaching

2697
03:29:16.700 --> 03:29:18.700
something I'd love to get

2698
03:29:18.700 --> 03:29:20.700
something from it, even though I've

2699
03:29:20.700 --> 03:29:21.700
heard a lot of it. Some of it

2700
03:29:21.700 --> 03:29:23.700
before but I'm like

2701
03:29:23.700 --> 03:29:24.700
having break I'm like ready to go

2702
03:29:24.700 --> 03:29:26.700
tonight and like put some

2703
03:29:26.720 --> 03:29:28.720
course together for something

2704
03:29:28.720 --> 03:29:30.720
else.

2705
03:29:30.720 --> 03:29:31.720
Their activation that you're

2706
03:29:31.720 --> 03:29:33.720
talking about is, and I'm talking

2707
03:29:33.720 --> 03:29:35.720
about is is inspiring so hope you

2708
03:29:35.720 --> 03:29:37.720
guys are feeling that inspiration

2709
03:29:37.720 --> 03:29:39.720
of it and one of the things that

2710
03:29:39.720 --> 03:29:41.720
we talk a lot about Lindsay and

2711
03:29:41.720 --> 03:29:43.720
I's is the idea of leverage and

2712
03:29:43.720 --> 03:29:45.720
leveraging your time, whether

2713
03:29:45.720 --> 03:29:46.720
you're creating content and

2714
03:29:46.720 --> 03:29:48.720
training and resources. The idea

2715
03:29:48.720 --> 03:29:50.720
of creating a course that

2716
03:29:50.720 --> 03:29:53.720
captures sort of your framework

2717
03:29:53.720 --> 03:29:55.720
your expertise and putting that

2718
03:29:55.740 --> 03:29:57.740
into a package, as we were

2719
03:29:57.740 --> 03:29:59.740
talking on this call.

2720
03:30:00.000 --> 03:30:02.920
is one of the best ways to leverage the knowledge

2721
03:30:02.920 --> 03:30:05.440
that you have and do it in a way that is scalable

2722
03:30:05.440 --> 03:30:08.200
because whether five people show up and buy it

2723
03:30:08.200 --> 03:30:10.400
or 5,000 people buy it,

2724
03:30:10.400 --> 03:30:13.680
the maintenance on that is very minimal.

2725
03:30:13.680 --> 03:30:15.280
We have gone through the painful transition

2726
03:30:15.280 --> 03:30:18.260
of going from a service-based business selling hours

2727
03:30:18.260 --> 03:30:21.500
to more of like a digital info business,

2728
03:30:21.500 --> 03:30:23.240
training people up and coaching people.

2729
03:30:23.240 --> 03:30:24.960
And we have felt that difference between like,

2730
03:30:24.960 --> 03:30:27.520
hey, I can only do so many hours a week

2731
03:30:27.520 --> 03:30:29.440
or sell that many hours in a week.

2732
03:30:29.440 --> 03:30:32.840
But it is amazing the scalability that comes

2733
03:30:32.840 --> 03:30:37.040
when you start to think this way about your content.

2734
03:30:37.040 --> 03:30:38.840
And I think that each of us have been given

2735
03:30:38.840 --> 03:30:41.160
something very unique

2736
03:30:41.160 --> 03:30:45.580
and something that is incredibly valuable to people.

2737
03:30:46.440 --> 03:30:49.560
And I think this idea of creating a course,

2738
03:30:49.560 --> 03:30:52.100
like I am saying, like they're able to hop on calls

2739
03:30:52.100 --> 03:30:55.880
because the stuff is happening like 24-7.

2740
03:30:55.880 --> 03:30:58.660
And when people will have a question or something at 2 a.m.,

2741
03:30:58.660 --> 03:31:01.300
they can go to your course or your video or thing

2742
03:31:01.300 --> 03:31:03.740
and go and look up an answer to get to it.

2743
03:31:03.740 --> 03:31:05.700
And you can be sleeping, right?

2744
03:31:05.700 --> 03:31:07.500
That's the beauty of it.

2745
03:31:07.500 --> 03:31:10.020
So, and we're continuing to do this

2746
03:31:10.020 --> 03:31:11.140
even at Kingdom Messengers.

2747
03:31:11.140 --> 03:31:13.780
We're like, I've got a bunch of ideas on this call

2748
03:31:13.780 --> 03:31:15.140
about what to do with posture

2749
03:31:15.140 --> 03:31:17.580
and some stuff we're gonna talk to Lindsey about,

2750
03:31:17.580 --> 03:31:19.220
about how to turn that into,

2751
03:31:19.220 --> 03:31:20.500
because there are people,

2752
03:31:20.500 --> 03:31:21.740
that was kind of one of the takeaways,

2753
03:31:21.740 --> 03:31:25.220
is there's people who are listening to you every week,

2754
03:31:25.540 --> 03:31:29.060
as you put out content that have the finances

2755
03:31:29.060 --> 03:31:31.660
to take that next step,

2756
03:31:31.660 --> 03:31:32.500
you just have to find them

2757
03:31:32.500 --> 03:31:33.660
and you have to have that bridge

2758
03:31:33.660 --> 03:31:35.220
to pull them into your world.

2759
03:31:35.220 --> 03:31:39.300
So, definitely highly recommend any call I've been on

2760
03:31:39.300 --> 03:31:41.220
whether it's with a bunch of people

2761
03:31:41.220 --> 03:31:43.480
or if it's just Lindsey and I talking with them,

2762
03:31:43.480 --> 03:31:45.220
we've gotten tremendous value out of it.

2763
03:31:45.220 --> 03:31:47.260
So, if you're thinking about it,

2764
03:31:47.260 --> 03:31:48.100
if you're on the fence,

2765
03:31:48.100 --> 03:31:52.060
like definitely jump in and just take that strategy call.

2766
03:31:52.060 --> 03:31:54.580
As you can tell, you guys are hanging out here

2767
03:31:54.580 --> 03:31:55.580
on, what are we at?

2768
03:31:55.580 --> 03:31:56.580
Three and a half hours.

2769
03:31:56.580 --> 03:31:59.100
So, if you thought our Zoom calls were long,

2770
03:31:59.100 --> 03:32:00.420
I'm just kidding.

2771
03:32:00.420 --> 03:32:01.460
No, this is great.

2772
03:32:01.460 --> 03:32:02.460
And we're getting value.

2773
03:32:02.460 --> 03:32:04.100
I hope you guys are getting that breakthrough.

2774
03:32:04.100 --> 03:32:06.380
I feel like we've had like a mini challenge

2775
03:32:06.380 --> 03:32:08.220
just in this afternoon session.

2776
03:32:08.220 --> 03:32:09.420
So, I feel like crazy value.

2777
03:32:09.420 --> 03:32:12.100
So, do that.

2778
03:32:12.100 --> 03:32:15.140
Like you said, we love Patrick and Anne's style

2779
03:32:15.140 --> 03:32:17.200
as far as how they like to do business

2780
03:32:17.200 --> 03:32:18.200
from a very Kingdom way.

2781
03:32:18.200 --> 03:32:21.100
So, definitely endorse that.

2782
03:32:21.100 --> 03:32:24.180
So, appreciate you guys taking so much time to share this.

2783
03:32:24.740 --> 03:32:27.700
This is a lot of amazing nuggets and gold

2784
03:32:27.700 --> 03:32:29.340
that you dropped in the last couple hours.

2785
03:32:29.340 --> 03:32:31.780
So, thank you.

2786
03:32:31.780 --> 03:32:32.620
Thank you.

2787
03:32:32.620 --> 03:32:33.460
I love that.

2788
03:32:33.460 --> 03:32:36.600
Here's the thing that's so fun about God.

2789
03:32:39.180 --> 03:32:42.740
Once you understand that everything is in your hands,

2790
03:32:42.740 --> 03:32:46.820
he does want to multiply and he trusts you with it.

2791
03:32:48.780 --> 03:32:50.360
Eric Johnson wrote this great book.

2792
03:32:50.360 --> 03:32:53.800
It's called, God Trusts You More Than You Trust Yourself

2793
03:32:54.440 --> 03:32:55.360
or God Trusts You More Than You Think

2794
03:32:55.360 --> 03:32:56.620
or something like that.

2795
03:32:58.200 --> 03:33:00.320
That was a real breakthrough for me.

2796
03:33:00.320 --> 03:33:05.320
And as you are creating your series,

2797
03:33:06.680 --> 03:33:10.320
your signature series and learning how to step into that,

2798
03:33:10.320 --> 03:33:15.220
the creation part itself edifies you in the process.

2799
03:33:15.220 --> 03:33:19.160
So, you become the person that you need to be.

2800
03:33:19.160 --> 03:33:24.160
And it is our fun and joy and honor.

2801
03:33:24.360 --> 03:33:26.260
We use that word a lot, honor in the Kingdom,

2802
03:33:26.260 --> 03:33:27.620
but it's fun.

2803
03:33:28.880 --> 03:33:31.720
Like we laugh, we have fun.

2804
03:33:31.720 --> 03:33:36.720
And I mean, we can share if anybody has questions

2805
03:33:37.320 --> 03:33:40.440
about kind of most of our programs are hubbed the same way.

2806
03:33:40.440 --> 03:33:43.200
We have in-person masterminds, we have trainings,

2807
03:33:43.200 --> 03:33:44.440
we have coaching sessions,

2808
03:33:44.440 --> 03:33:45.860
we have all that kind of stuff.

2809
03:33:46.380 --> 03:33:49.280
But our goal is to get you to finish.

2810
03:33:50.740 --> 03:33:54.180
Literally, we want your online platform finished

2811
03:33:54.180 --> 03:33:56.260
so that you can get on with the rest of your life.

2812
03:33:56.260 --> 03:33:58.460
That's one of our taglines.

2813
03:33:58.460 --> 03:34:01.260
Yeah, you need to come to some conclusion.

2814
03:34:01.260 --> 03:34:02.340
Yes.

2815
03:34:02.340 --> 03:34:07.340
Whether it's nevermind or it's not a conclusion actually.

2816
03:34:07.340 --> 03:34:08.580
No, you need to come to a conclusion.

2817
03:34:08.580 --> 03:34:11.360
You need to get somewhere and not have it

2818
03:34:11.360 --> 03:34:13.620
just be another thing that you just did

2819
03:34:13.620 --> 03:34:15.220
and nothing came of it.

2820
03:34:15.220 --> 03:34:18.740
Yeah, all right, well, let's take some questions.

2821
03:34:18.740 --> 03:34:19.960
I saw some in the chat.

2822
03:34:19.960 --> 03:34:23.460
Just raise your Zoom hand if you have questions.

2823
03:34:23.460 --> 03:34:26.340
And I know Mona's gonna hop.

2824
03:34:26.340 --> 03:34:28.500
Okay, Xavier has a question.

2825
03:34:28.500 --> 03:34:31.220
What do we need to come to the call with?

2826
03:34:31.220 --> 03:34:32.060
Good question.

2827
03:34:32.060 --> 03:34:33.260
Good question.

2828
03:34:33.260 --> 03:34:38.260
So I would say come to the call with your questions

2829
03:34:38.460 --> 03:34:42.620
about what's next.

2830
03:34:42.620 --> 03:34:45.560
Listen carefully to this for where you are today.

2831
03:34:47.340 --> 03:34:49.760
So where are you today?

2832
03:34:49.760 --> 03:34:54.580
In 2008, I felt like I knew God wanted me to do something

2833
03:34:54.580 --> 03:34:56.620
but I didn't know how to get there.

2834
03:34:57.660 --> 03:35:01.220
And so come with the truth of where you are today.

2835
03:35:00.000 --> 03:35:01.560
where you are today.

2836
03:35:02.880 --> 03:35:06.280
And maybe pick a point in time in the future,

2837
03:35:06.280 --> 03:35:09.200
let's just say a year and where you wanna be.

2838
03:35:09.200 --> 03:35:10.640
Yeah.

2839
03:35:10.640 --> 03:35:14.760
We use a lot of co-creating with the Lord

2840
03:35:14.760 --> 03:35:19.760
from an imagination standpoint to help us even envision

2841
03:35:19.960 --> 03:35:21.920
is something even possible.

2842
03:35:21.920 --> 03:35:23.280
That's big with us.

2843
03:35:23.280 --> 03:35:24.200
That's big.

2844
03:35:27.400 --> 03:35:29.160
Because we know we're caught,

2845
03:35:29.160 --> 03:35:31.200
and I don't wanna get into a whole teaching on time,

2846
03:35:31.200 --> 03:35:33.300
but we're called to redeem time.

2847
03:35:34.640 --> 03:35:37.680
And one of the ways we can redeem time

2848
03:35:37.680 --> 03:35:40.360
is getting into that space in our imagination

2849
03:35:40.360 --> 03:35:43.840
with the Lord seated in heavenly places

2850
03:35:43.840 --> 03:35:46.660
and co-create with Him from that place.

2851
03:35:50.880 --> 03:35:53.120
Well, interesting that you should mention that

2852
03:35:53.120 --> 03:35:55.240
because part of my course is about

2853
03:35:55.240 --> 03:35:57.760
having a sanctified imagination

2854
03:35:57.760 --> 03:35:59.720
is that's where God takes us.

2855
03:35:59.720 --> 03:36:04.720
Okay, so yeah, I totally get it and I totally understand.

2856
03:36:05.000 --> 03:36:05.840
Oh my gosh.

2857
03:36:07.760 --> 03:36:08.600
That's awesome.

2858
03:36:11.280 --> 03:36:12.240
All right.

2859
03:36:12.240 --> 03:36:13.640
So yeah, I just wanted to know,

2860
03:36:13.640 --> 03:36:15.480
because obviously I wanna be prepared

2861
03:36:15.480 --> 03:36:17.720
so that we're not wasting any time

2862
03:36:17.720 --> 03:36:20.040
with what needs to be brought to the table.

2863
03:36:20.040 --> 03:36:22.520
So I think I have an idea,

2864
03:36:22.520 --> 03:36:26.720
but my biggest challenge is time and believe me,

2865
03:36:26.720 --> 03:36:29.000
the Lord redeems all kinds of time for me

2866
03:36:29.000 --> 03:36:32.680
because the things that get accomplished during my week

2867
03:36:32.680 --> 03:36:35.660
or let's just say they're impossible,

2868
03:36:37.320 --> 03:36:39.520
but this is what the Lord is doing.

2869
03:36:39.520 --> 03:36:41.200
So as I'm looking at that,

2870
03:36:41.200 --> 03:36:43.920
and recently I had to withdraw from something else

2871
03:36:43.920 --> 03:36:47.280
just because, okay, Lord, it's too much.

2872
03:36:47.280 --> 03:36:49.160
And I'm always up in the middle of the night

2873
03:36:49.160 --> 03:36:50.240
because that's our time.

2874
03:36:50.240 --> 03:36:53.880
I spend an hour to two hours every night.

2875
03:36:53.880 --> 03:36:57.080
It's just the Lord and I have done that for years

2876
03:36:57.080 --> 03:36:59.120
and he redeems that time.

2877
03:36:59.120 --> 03:37:01.220
I don't suffer for it the next day,

2878
03:37:02.520 --> 03:37:05.160
but I'm looking at this, I'm going,

2879
03:37:05.160 --> 03:37:07.160
okay, well, you're putting something more,

2880
03:37:07.160 --> 03:37:10.040
you're putting even more on my plate right now,

2881
03:37:10.040 --> 03:37:12.520
but this is for me, I'm looking at the next step.

2882
03:37:12.520 --> 03:37:17.080
So I'm gonna schedule some time.

2883
03:37:17.960 --> 03:37:21.280
It looks like your schedule is open tomorrow.

2884
03:37:21.280 --> 03:37:22.680
I don't know if you're...

2885
03:37:22.680 --> 03:37:24.200
Okay, so I have to grab that

2886
03:37:24.200 --> 03:37:26.000
because I don't have any other time.

2887
03:37:27.080 --> 03:37:27.920
Grab that.

2888
03:37:29.720 --> 03:37:31.920
I mean, that's the beauty of this

2889
03:37:31.920 --> 03:37:34.440
is that we hopped on a plane,

2890
03:37:35.440 --> 03:37:37.880
we've got real estate, we've got information.

2891
03:37:37.880 --> 03:37:39.120
I mean, I don't share that.

2892
03:37:39.120 --> 03:37:40.920
We never actually shared kind of,

2893
03:37:42.960 --> 03:37:44.520
you wanna share enough so that you know,

2894
03:37:44.520 --> 03:37:47.040
like we're here we are,

2895
03:37:47.040 --> 03:37:51.480
but you don't want it to be about the stuff or the,

2896
03:37:51.480 --> 03:37:52.600
do you know what I mean?

2897
03:37:53.440 --> 03:37:57.440
You wanna be really honest about that,

2898
03:37:57.440 --> 03:37:59.960
but we have the freedom to do this

2899
03:37:59.960 --> 03:38:02.440
because we've actually implemented

2900
03:38:02.440 --> 03:38:05.200
what I've been doing really since 2000.

2901
03:38:05.200 --> 03:38:08.200
The breakthrough for me really came in 2013

2902
03:38:08.200 --> 03:38:10.520
where it was scalable.

2903
03:38:10.520 --> 03:38:13.000
The call came in 2008

2904
03:38:13.000 --> 03:38:16.840
and I went around that mountain way too many years.

2905
03:38:16.840 --> 03:38:19.360
So that's why I'm passionate about this.

2906
03:38:19.360 --> 03:38:20.800
I understand and believe,

2907
03:38:20.800 --> 03:38:24.400
I can relate, absolutely relate

2908
03:38:24.400 --> 03:38:27.640
and getting focused on what it is,

2909
03:38:27.640 --> 03:38:30.920
sometimes, oh, I got it and I run

2910
03:38:30.920 --> 03:38:33.200
and it's like, wait, this didn't work.

2911
03:38:33.200 --> 03:38:34.640
Why did it, you know,

2912
03:38:34.640 --> 03:38:38.640
because I've gotten ahead of what God was doing

2913
03:38:38.640 --> 03:38:39.600
on multiple times.

2914
03:38:39.600 --> 03:38:41.840
So I've learned to pull back and wait.

2915
03:38:41.840 --> 03:38:44.760
So I get it.

2916
03:38:44.760 --> 03:38:46.520
And in fact, that time's already gone.

2917
03:38:46.520 --> 03:38:48.120
So now I gotta go back and do it again.

2918
03:38:48.560 --> 03:38:51.880
Time to redeem.

2919
03:38:51.880 --> 03:38:53.240
That's right.

2920
03:38:53.240 --> 03:38:54.720
Exactly.

2921
03:38:54.720 --> 03:38:55.560
Thank you.

2922
03:38:55.560 --> 03:38:56.640
Thank you guys so much.

2923
03:38:56.640 --> 03:38:57.480
You're welcome.

2924
03:38:59.360 --> 03:39:00.920
All right, who's next?

2925
03:39:00.920 --> 03:39:01.760
Ben.

2926
03:39:04.600 --> 03:39:06.000
Can you hear me okay?

2927
03:39:06.000 --> 03:39:06.840
Yes.

2928
03:39:06.840 --> 03:39:07.720
Yes, sir.

2929
03:39:07.720 --> 03:39:09.400
So part of my question already,

2930
03:39:09.400 --> 03:39:12.400
you answered from Xavier's question.

2931
03:39:12.400 --> 03:39:13.640
So thank you, Xavier.

2932
03:39:13.640 --> 03:39:14.480
That was good.

2933
03:39:15.080 --> 03:39:18.000
I've been struggling generating leads

2934
03:39:18.000 --> 03:39:19.640
for my consulting business

2935
03:39:21.200 --> 03:39:23.160
and massively, I have to say, right?

2936
03:39:23.160 --> 03:39:25.240
It didn't go well.

2937
03:39:25.240 --> 03:39:27.720
And so I would definitely be interested

2938
03:39:27.720 --> 03:39:28.960
in learning about that.

2939
03:39:28.960 --> 03:39:31.800
What is the lead generation method you use?

2940
03:39:33.160 --> 03:39:35.320
I know there's on my side

2941
03:39:35.320 --> 03:39:39.160
that I need to learn how to craft my message

2942
03:39:39.160 --> 03:39:40.200
and how to get it out there.

2943
03:39:40.200 --> 03:39:42.680
So we had a great session just the other day

2944
03:39:42.680 --> 03:39:44.520
with Bruce and Lindsay about that.

2945
03:39:47.320 --> 03:39:49.640
But I guess there's other elements to it.

2946
03:39:50.640 --> 03:39:52.600
And I love a lot that you say,

2947
03:39:52.600 --> 03:39:57.480
I wanna keep it simple and kind of straightforward.

2948
03:39:57.480 --> 03:39:59.640
So would love to learn more about that.

2949
03:39:59.640 --> 03:40:00.480
I'm not sure if-

2950
03:40:00.000 --> 03:40:02.160
that's the right format right now at the right time.

2951
03:40:02.160 --> 03:40:04.040
But if you can speak to that.

2952
03:40:05.120 --> 03:40:07.120
I love this topic.

2953
03:40:07.120 --> 03:40:10.360
And I love this topic because you're looking

2954
03:40:10.360 --> 03:40:14.700
at two consultants in two very different areas.

2955
03:40:14.700 --> 03:40:18.460
So Patrick leads the corporate consulting side

2956
03:40:18.460 --> 03:40:22.640
and I lead the entrepreneurial consulting side.

2957
03:40:22.640 --> 03:40:27.640
And literally lead generation is one of the things

2958
03:40:27.640 --> 03:40:32.440
is one of the things that a signature course

2959
03:40:32.440 --> 03:40:35.680
it literally buys back your time on,

2960
03:40:35.680 --> 03:40:40.680
especially for the court, like in the corporate space,

2961
03:40:41.680 --> 03:40:44.360
it just simplifies the whole process.

2962
03:40:44.360 --> 03:40:46.360
So I'd love to know what area,

2963
03:40:46.360 --> 03:40:47.960
what's your area of consulting?

2964
03:40:47.960 --> 03:40:48.960
Yeah, that's a good question.

2965
03:40:48.960 --> 03:40:52.000
It's life coaching, relationships.

2966
03:40:52.000 --> 03:40:53.520
Okay.

2967
03:40:53.520 --> 03:40:56.360
Personal development for married men.

2968
03:40:57.080 --> 03:40:57.920
Okay.

2969
03:40:59.240 --> 03:41:04.240
And do you have a clearly defined avatar

2970
03:41:04.720 --> 03:41:06.080
where you can tell me

2971
03:41:06.080 --> 03:41:09.320
and do you mind sharing that right now?

2972
03:41:09.320 --> 03:41:10.160
Sure.

2973
03:41:10.160 --> 03:41:11.640
I've worked with married men.

2974
03:41:11.640 --> 03:41:13.120
They are 40 years old.

2975
03:41:13.120 --> 03:41:15.020
They have two plus kids.

2976
03:41:15.020 --> 03:41:17.460
They have a yearly income of 80 K plus.

2977
03:41:19.880 --> 03:41:22.440
Location wise, everything that I can cover

2978
03:41:22.440 --> 03:41:24.180
within a reasonable time zone.

2979
03:41:24.180 --> 03:41:28.180
So basically I guess Australia could work

2980
03:41:28.180 --> 03:41:29.700
because that's their morning.

2981
03:41:29.700 --> 03:41:31.820
USA could work their evening.

2982
03:41:31.820 --> 03:41:36.620
So, and what I do is I wanna help them reconnect

2983
03:41:36.620 --> 03:41:41.620
with their purpose and move from surviving to thriving.

2984
03:41:43.860 --> 03:41:46.380
So that's my new direction.

2985
03:41:46.380 --> 03:41:49.620
So far I have been done consulting for a program

2986
03:41:49.620 --> 03:41:52.780
from as you heard Bob Proctor, right?

2987
03:41:52.780 --> 03:41:53.620
Yes.

2988
03:41:54.060 --> 03:41:55.740
So he has a program,

2989
03:41:55.740 --> 03:41:59.540
but I wasn't able to make that successful so far.

2990
03:41:59.540 --> 03:42:00.380
Okay.

2991
03:42:00.380 --> 03:42:02.260
So those are the two lines that I have.

2992
03:42:02.260 --> 03:42:04.620
The one that is something that is existing,

2993
03:42:04.620 --> 03:42:07.380
the other one I am building and working on.

2994
03:42:10.180 --> 03:42:11.380
Awesome.

2995
03:42:11.380 --> 03:42:12.220
All right.

2996
03:42:12.220 --> 03:42:14.300
Everybody who's still on gets to enjoy something.

2997
03:42:14.300 --> 03:42:18.820
This is what we start with.

2998
03:42:18.820 --> 03:42:20.860
So my first question to you, Ben,

2999
03:42:20.860 --> 03:42:22.700
and I want everybody to think about this

3000
03:42:22.700 --> 03:42:23.980
as you're listening.

3001
03:42:27.060 --> 03:42:30.380
How is the pain manifesting in their life today?

3002
03:42:31.380 --> 03:42:32.980
In their pain?

3003
03:42:32.980 --> 03:42:33.820
Yes.

3004
03:42:35.700 --> 03:42:37.980
They're not seeing the success they want.

3005
03:42:38.900 --> 03:42:41.420
They are hustling.

3006
03:42:41.420 --> 03:42:44.020
They're working long hours.

3007
03:42:44.020 --> 03:42:45.100
They have stress.

3008
03:42:45.100 --> 03:42:47.620
The stress reflects on their marriage,

3009
03:42:47.620 --> 03:42:50.220
on their relationship to their kids,

3010
03:42:50.220 --> 03:42:52.140
on their own relationships.

3011
03:42:53.980 --> 03:42:57.260
They escape in buying things and doing things

3012
03:42:57.260 --> 03:42:58.100
they shouldn't do.

3013
03:42:58.100 --> 03:42:59.140
They drink too much.

3014
03:42:59.140 --> 03:43:01.540
They smoke perhaps and stuff like that.

3015
03:43:02.980 --> 03:43:07.980
So, yeah, basically surviving on a high income.

3016
03:43:11.060 --> 03:43:11.900
Okay.

3017
03:43:13.300 --> 03:43:16.100
Riding on that rollercoaster of life.

3018
03:43:16.100 --> 03:43:17.260
Okay.

3019
03:43:17.260 --> 03:43:18.260
I really like this.

3020
03:43:18.260 --> 03:43:19.500
I'm gonna stop the share for a second

3021
03:43:19.780 --> 03:43:21.700
because I wanna go eyeball to eyeball

3022
03:43:21.700 --> 03:43:23.060
with everybody on the call.

3023
03:43:24.580 --> 03:43:29.220
The process that we're gonna unpack with Ben right now

3024
03:43:29.220 --> 03:43:34.220
is literally what we call the secret sauce.

3025
03:43:35.780 --> 03:43:36.620
Okay.

3026
03:43:37.580 --> 03:43:41.300
And so I want you to put yourself in the position right now,

3027
03:43:41.300 --> 03:43:44.500
everybody on the call, as the CEO.

3028
03:43:46.580 --> 03:43:48.500
When you are a CEO of a business,

3029
03:43:48.500 --> 03:43:51.060
you care about two numbers.

3030
03:43:51.060 --> 03:43:52.620
We're gonna do business 101 here

3031
03:43:52.620 --> 03:43:54.900
from the consummate creative.

3032
03:43:54.900 --> 03:43:56.300
Okay.

3033
03:43:56.300 --> 03:43:58.060
We care about two numbers.

3034
03:43:59.260 --> 03:44:01.780
The cost to acquire a customer

3035
03:44:01.780 --> 03:44:04.140
and the lifetime value of that customer.

3036
03:44:04.140 --> 03:44:05.420
That's all we care about.

3037
03:44:07.180 --> 03:44:10.700
And if the lifetime value of that customer

3038
03:44:10.700 --> 03:44:13.860
is greater than the cost to acquire a customer,

3039
03:44:15.780 --> 03:44:18.340
we potentially have a winner winner chicken dinner

3040
03:44:19.180 --> 03:44:21.740
all the way to buying Heidi Baker a new boat.

3041
03:44:22.700 --> 03:44:23.540
Okay.

3042
03:44:26.300 --> 03:44:30.180
When Ben starts to tell me about his avatar,

3043
03:44:30.180 --> 03:44:33.340
the first thing I'm gonna do

3044
03:44:33.340 --> 03:44:38.340
is imagine a completely successful client journey

3045
03:44:39.500 --> 03:44:44.500
where that guy has $5,000 burning a hole in his pocket.

3046
03:44:44.540 --> 03:44:48.060
He has great credit, he's got income

3047
03:44:48.060 --> 03:44:52.300
and he is literally searching for somebody

3048
03:44:52.300 --> 03:44:56.180
to get him out of his own head and out of his own pain.

3049
03:44:57.460 --> 03:44:59.260
I'm gonna imagine that.

3050
03:45:00.000 --> 03:45:10.000
Imagine him finding me today, tonight, and paying me $5,000

3051
03:45:10.000 --> 03:45:16.840
to spend a single day or two days with me right away.

3052
03:45:16.840 --> 03:45:23.160
Because I am imagining and testing a scalable avatar.

3053
03:45:23.160 --> 03:45:24.320
Say that with me.

3054
03:45:24.320 --> 03:45:27.400
Scalable avatar.

3055
03:45:27.400 --> 03:45:28.560
OK?

3056
03:45:28.560 --> 03:45:31.600
Why am I doing that?

3057
03:45:31.600 --> 03:45:39.000
In our system, the Media Lab got me out of 30,000 turtles.

3058
03:45:39.000 --> 03:45:40.040
OK?

3059
03:45:40.040 --> 03:45:46.520
I had 30,000 high-maintenance turtles that weren't scalable.

3060
03:45:46.520 --> 03:45:47.600
I like turtles.

3061
03:45:47.600 --> 03:45:50.320
I want to go see the turtles on Melbourne Beach.

3062
03:45:50.320 --> 03:45:54.800
But I can't build a business on them.

3063
03:45:54.800 --> 03:45:56.800
Because there's no lifetime value,

3064
03:45:56.800 --> 03:46:01.560
and the cost to acquire is too high.

3065
03:46:01.560 --> 03:46:11.560
A scalable avatar, Xavier, is, thank you.

3066
03:46:11.560 --> 03:46:15.080
I literally, here's my multimillion dollars.

3067
03:46:15.080 --> 03:46:18.960
This is multiple millions of dollars right here, friends.

3068
03:46:18.960 --> 03:46:19.760
OK?

3069
03:46:19.760 --> 03:46:20.320
Right here.

3070
03:46:20.320 --> 03:46:34.920
A scalable avatar is someone who I can test my offer language

3071
03:46:34.920 --> 03:46:35.680
with.

3072
03:46:35.680 --> 03:46:40.160
I can test my result with.

3073
03:46:40.160 --> 03:46:42.560
OK?

3074
03:46:42.560 --> 03:46:47.120
So Ben, this guy's in pain.

3075
03:46:47.120 --> 03:46:52.520
But you need to imagine him with $5,000 ready to spend.

3076
03:46:52.520 --> 03:47:00.920
And then you basically test your messaging today, tonight,

3077
03:47:00.920 --> 03:47:09.560
tomorrow, to an application, or a phone call, or something

3078
03:47:09.560 --> 03:47:15.720
to spend two days with you to get this thing fixed now.

3079
03:47:15.720 --> 03:47:19.160
If we can't get proof of concept as a business owner

3080
03:47:19.160 --> 03:47:24.240
right there, then I'm wasting my time.

3081
03:47:24.240 --> 03:47:25.040
I need to tweak.

3082
03:47:25.040 --> 03:47:26.520
I need to change.

3083
03:47:26.520 --> 03:47:28.880
Does my avatar need to change?

3084
03:47:28.880 --> 03:47:29.760
That's a good point.

3085
03:47:29.760 --> 03:47:31.040
But I need to change.

3086
03:47:31.040 --> 03:47:32.320
I need to change.

3087
03:47:32.320 --> 03:47:32.960
Right?

3088
03:47:32.960 --> 03:47:36.240
If somebody doesn't buy my product, whose fault is it?

3089
03:47:41.400 --> 03:47:43.240
But wait, there's more.

3090
03:47:43.240 --> 03:47:45.200
Since I'm not in the employee mindset,

3091
03:47:45.200 --> 03:47:47.040
I'm not in the orphan mindset.

3092
03:47:47.040 --> 03:47:48.600
I'm in the CEO mindset.

3093
03:47:48.600 --> 03:47:49.680
I put on my cape.

3094
03:47:49.680 --> 03:47:53.760
And I'm like, a failed offer is NBD.

3095
03:47:53.760 --> 03:47:55.000
It's no big deal.

3096
03:47:55.000 --> 03:47:55.720
Just feedback.

3097
03:47:55.720 --> 03:47:56.240
Right?

3098
03:47:56.240 --> 03:47:57.640
It's feedback.

3099
03:47:57.640 --> 03:48:00.080
It's like, oh, my husband doesn't like me in that color.

3100
03:48:00.080 --> 03:48:01.360
OK.

3101
03:48:01.360 --> 03:48:01.880
Right?

3102
03:48:01.880 --> 03:48:05.240
It's no big deal.

3103
03:48:05.240 --> 03:48:06.120
Right?

3104
03:48:06.120 --> 03:48:09.680
And that's, I call it the front door.

3105
03:48:09.680 --> 03:48:10.680
That's the front door.

3106
03:48:10.680 --> 03:48:12.600
Everything has to go through.

3107
03:48:12.600 --> 03:48:15.480
Because if we don't have a scalable avatar,

3108
03:48:15.480 --> 03:48:20.680
and we're not willing to test the scalable avatar,

3109
03:48:20.680 --> 03:48:23.800
then we're not really in business.

3110
03:48:23.800 --> 03:48:24.920
OK?

3111
03:48:24.920 --> 03:48:29.280
So what I would say to you is, imagine.

3112
03:48:29.280 --> 03:48:34.320
We're going to take Xavier's sanctified imagination program.

3113
03:48:34.320 --> 03:48:39.000
We're going to imagine this client journey

3114
03:48:39.000 --> 03:48:41.040
to spend a day or two with you.

3115
03:48:41.040 --> 03:48:42.960
Why are we going to do that?

3116
03:48:42.960 --> 03:48:45.360
Because we want to test your system.

3117
03:48:45.360 --> 03:48:46.760
Right?

3118
03:48:46.760 --> 03:48:48.960
We want to test your system, Tamara.

3119
03:48:48.960 --> 03:48:52.080
We want to see, does your client feel safe?

3120
03:48:52.080 --> 03:48:54.080
How are they in that new car?

3121
03:48:54.080 --> 03:48:55.800
Are you moving too fast?

3122
03:48:55.800 --> 03:48:57.600
You're moving too slow.

3123
03:48:57.600 --> 03:48:58.880
Right?

3124
03:48:58.880 --> 03:49:01.840
Is that answering your question, Ben?

3125
03:49:01.840 --> 03:49:03.320
That's very, very helpful.

3126
03:49:03.320 --> 03:49:04.560
Thank you.

3127
03:49:04.560 --> 03:49:06.640
I have one question left.

3128
03:49:06.640 --> 03:49:08.960
Because I was thinking of doing the program.

3129
03:49:08.960 --> 03:49:10.600
Well, the one is set for 12 weeks.

3130
03:49:10.640 --> 03:49:13.120
It's a set, because it's a consulting program, right?

3131
03:49:13.120 --> 03:49:15.880
I have to flow with that, what they provide.

3132
03:49:15.880 --> 03:49:21.160
So when you say two days, how can I make that connection?

3133
03:49:21.160 --> 03:49:24.400
That's something I'm still a little bit struggling with.

3134
03:49:24.400 --> 03:49:27.680
So how many of you, I like the question.

3135
03:49:27.680 --> 03:49:31.000
How many of you remember we're going with the Jetstream?

3136
03:49:33.640 --> 03:49:34.560
Right?

3137
03:49:34.560 --> 03:49:35.160
We're a pilot.

3138
03:49:35.160 --> 03:49:36.760
We're going to fly with the Jetstream.

3139
03:49:41.600 --> 03:49:46.160
We're going to fly, we're going to go with that,

3140
03:49:46.160 --> 03:49:48.400
we're going to navigate with the currents.

3141
03:49:48.400 --> 03:49:48.880
OK?

3142
03:49:48.880 --> 03:49:54.040
If this is the current, this is my version of the Jetstream.

3143
03:49:54.040 --> 03:49:55.840
OK?

3144
03:49:55.840 --> 03:49:58.160
A lot of times when we first start to create,

3145
03:49:58.160 --> 03:49:59.320
we create out here.

3146
03:50:00.000 --> 03:50:04.200
We create what we want.

3147
03:50:07.840 --> 03:50:15.440
But in here is everything that is selling today.

3148
03:50:19.480 --> 03:50:26.320
And what we know is that if we can, if you can,

3149
03:50:26.320 --> 03:50:34.000
everybody say, if I can, I can articulate the result that I get.

3150
03:50:35.920 --> 03:50:41.560
Articulate the result, I guess, so someone will pay me $5,000 today for it.

3151
03:50:44.560 --> 03:50:48.280
Yeah, then I've established my authority.

3152
03:50:49.520 --> 03:50:52.320
OK, it's like

3153
03:50:52.320 --> 03:50:56.840
it's like you're being slingshot very quickly.

3154
03:50:57.040 --> 03:50:59.760
We're testing, we're testing the waters.

3155
03:50:59.960 --> 03:51:05.120
How is Ben able to articulate the result that his client wants?

3156
03:51:05.320 --> 03:51:10.240
What we know is selling in the marketplace today for $5,000.

3157
03:51:10.440 --> 03:51:11.320
This is what we know.

3158
03:51:11.520 --> 03:51:13.600
This wasn't the case in 2013.

3159
03:51:13.800 --> 03:51:19.520
In 2013, I could sell I could do three to five thousand dollars on a webinar,

3160
03:51:19.720 --> 03:51:21.560
but I don't really do that anymore.

3161
03:51:21.720 --> 03:51:24.400
I can do four ninety five to nine ninety five on a webinar,

3162
03:51:24.600 --> 03:51:28.560
but I'm not doing three to five typically to a cold audience from a webinar.

3163
03:51:28.760 --> 03:51:35.800
OK, but I am getting five thousand dollars for one and two day consults.

3164
03:51:36.000 --> 03:51:39.640
I am getting five K for an eight week course.

3165
03:51:39.840 --> 03:51:43.920
I am getting five K for a six week course.

3166
03:51:44.120 --> 03:51:47.480
These are the things that are selling right now.

3167
03:51:47.680 --> 03:51:50.320
OK, but.

3168
03:51:50.480 --> 03:51:53.560
Wait, I'm a CEO, so what am I going to test first?

3169
03:51:53.760 --> 03:51:58.200
Am I going to test a long drawn out six or eight week program or am I going to test

3170
03:51:58.400 --> 03:52:02.480
a one or two day deep dive pilot program?

3171
03:52:02.680 --> 03:52:06.000
I'm going to test a one to two day deep dive pilot program.

3172
03:52:06.200 --> 03:52:08.080
And this is precisely what Angel's been doing.

3173
03:52:08.280 --> 03:52:11.240
She's she's been testing her audience.

3174
03:52:11.440 --> 03:52:12.560
She put out an email.

3175
03:52:12.760 --> 03:52:14.840
She said, look, we're working on a pilot program.

3176
03:52:15.040 --> 03:52:16.800
We've got space for five people.

3177
03:52:17.000 --> 03:52:21.520
And and our goal with with our clients

3178
03:52:21.720 --> 03:52:26.560
is to help them get to a place where you're simultaneously while you're

3179
03:52:26.760 --> 03:52:30.600
building your tribe, right, you're building your tribe effectively.

3180
03:52:30.800 --> 03:52:32.560
Like Bruce and Lindsay train on.

3181
03:52:32.760 --> 03:52:35.760
You are simultaneously edifying yourself,

3182
03:52:35.960 --> 03:52:39.200
honing your sound because it's not about you, it's about them.

3183
03:52:39.400 --> 03:52:40.320
Right.

3184
03:52:40.520 --> 03:52:46.040
But your offer language is different than your tribe building language.

3185
03:52:46.240 --> 03:52:48.720
OK, it's the difference between the coffee

3186
03:52:48.920 --> 03:52:52.120
on the floor, which is awesome, keeps my feet warm.

3187
03:52:52.320 --> 03:52:53.240
It's great.

3188
03:52:53.440 --> 03:52:56.920
And the coffee in a cup that I can drink.

3189
03:52:57.120 --> 03:52:58.480
OK.

3190
03:52:59.040 --> 03:53:00.720
Does that answer your question, because I

3191
03:53:00.920 --> 03:53:05.840
actually just took you through a deep dive on something that I don't ever share.

3192
03:53:06.040 --> 03:53:06.960
Thank you very much.

3193
03:53:07.160 --> 03:53:08.280
It was very, very helpful.

3194
03:53:08.480 --> 03:53:09.600
Yes. Thank you.

3195
03:53:09.800 --> 03:53:11.440
That did that help anybody else?

3196
03:53:11.640 --> 03:53:16.000
Let me let me know in the chat, you know, one in the chat, two of the didn't.

3197
03:53:16.760 --> 03:53:17.760
OK.

3198
03:53:17.960 --> 03:53:18.960
All right.

3199
03:53:19.160 --> 03:53:20.160
Awesome.

3200
03:53:20.360 --> 03:53:21.360
Great.

3201
03:53:21.560 --> 03:53:22.880
Any other questions?

3202
03:53:23.080 --> 03:53:26.720
And if you haven't filled out the application for the call, I got it.

3203
03:53:26.920 --> 03:53:28.760
I got a question for you. Why haven't you?

3204
03:53:28.960 --> 03:53:30.480
What are you afraid of?

3205
03:53:30.680 --> 03:53:32.160
We're nice.

3206
03:53:32.360 --> 03:53:35.440
Yes, we went to UC Berkeley, but we're nice.

3207
03:53:35.640 --> 03:53:38.360
We're the only two kids from the Midwest to UC Berkeley.

3208
03:53:38.560 --> 03:53:41.440
Yeah, that's true.

3209
03:53:42.440 --> 03:53:43.920
That's true.

3210
03:53:49.000 --> 03:53:52.520
Well, I wanted to go to Berkeley, but God had other plans for me.

3211
03:53:52.720 --> 03:53:54.320
Fair enough.

3212
03:53:55.920 --> 03:53:57.480
Fair enough.

3213
03:53:58.160 --> 03:54:00.160
Any other questions, how how can we help you?

3214
03:54:00.160 --> 03:54:02.040
What are the what are the things that you're afraid to ask?

3215
03:54:02.240 --> 03:54:05.480
Is somebody else is probably afraid to ask as well.

3216
03:54:05.680 --> 03:54:07.320
Yeah, don't be afraid to ask.

3217
03:54:07.440 --> 03:54:08.520
You don't have a question. That's cool.

3218
03:54:08.600 --> 03:54:09.960
That's fine. But don't hold back.

3219
03:54:10.000 --> 03:54:12.200
Don't think you should ask that you should ask.

3220
03:54:12.400 --> 03:54:13.760
You should ask.

3221
03:54:14.360 --> 03:54:15.840
Awesome.

3222
03:54:16.520 --> 03:54:23.560
I have a question just in terms of how broad do you start off with, for example,

3223
03:54:23.760 --> 03:54:29.000
I've been trying to hone in kind of my tagline and how it I think I changed it

3224
03:54:29.200 --> 03:54:36.240
like five times in the last month or so, putting a new cover photo on my business.

3225
03:54:36.480 --> 03:54:42.760
And it came down to equipping entrepreneurs for marketplace ministry.

3226
03:54:42.960 --> 03:54:46.080
But is that too broad?

3227
03:54:46.280 --> 03:54:49.360
Because my specialty is tech branding,

3228
03:54:49.560 --> 03:54:54.320
but also prayer and leaning into the faith part.

3229
03:54:54.520 --> 03:54:59.680
So I'm just curious when you're putting the structure.

3230
03:55:00.000 --> 03:55:03.360
Like how broad do you go in comparison to,

3231
03:55:03.360 --> 03:55:07.360
do I need to be like super specific at the beginning?

3232
03:55:07.360 --> 03:55:09.720
I love this question.

3233
03:55:09.720 --> 03:55:14.160
OK, so if I texted you later today and I said,

3234
03:55:14.160 --> 03:55:17.920
Monica, I would like to pay you $5,000

3235
03:55:17.920 --> 03:55:21.600
for two days of your time online,

3236
03:55:21.600 --> 03:55:24.480
what single result would you get for me?

3237
03:55:24.480 --> 03:55:30.000
That's a great question.

3238
03:55:30.000 --> 03:55:39.000
A single result would be to have the confidence that you

3239
03:55:39.000 --> 03:55:43.200
need to use the gift that God has given you

3240
03:55:43.200 --> 03:55:47.320
with a complete plan on how to execute it.

3241
03:55:47.320 --> 03:55:51.400
OK, confidence in how to style my hair,

3242
03:55:51.400 --> 03:55:55.440
confidence if I should get the hybrid lashes or the full

3243
03:55:55.440 --> 03:55:59.280
lashes, confidence if I should wear red lipstick or no

3244
03:55:59.280 --> 03:56:03.320
lipstick, confidence, what kind of confidence?

3245
03:56:03.320 --> 03:56:06.600
It would be confidence in your identity,

3246
03:56:06.600 --> 03:56:09.200
your authority through Christ.

3247
03:56:09.200 --> 03:56:13.560
OK, my authority, is it OK if I play?

3248
03:56:13.560 --> 03:56:16.920
My authority in Christ as a consultant

3249
03:56:16.920 --> 03:56:19.560
for international vocational ministries

3250
03:56:19.560 --> 03:56:23.560
and their content platforms, or my confidence in Christ

3251
03:56:23.560 --> 03:56:27.360
as a holiday decor manufacturer?

3252
03:56:27.360 --> 03:56:27.880
Which one?

3253
03:56:36.960 --> 03:56:39.480
Both.

3254
03:56:39.480 --> 03:56:43.560
So I'm just going to use hypothetical, not me,

3255
03:56:43.560 --> 03:56:45.600
but I'm just going to use hypothetical.

3256
03:56:45.600 --> 03:56:47.840
I love following Monica.

3257
03:56:47.840 --> 03:56:48.960
I am so excited.

3258
03:56:49.840 --> 03:56:53.400
I budget every month, I budget about $25,000

3259
03:56:53.400 --> 03:56:55.200
for personal development.

3260
03:56:55.200 --> 03:56:58.560
I fly to Florida to meet with my mentor for a day.

3261
03:56:58.560 --> 03:57:00.800
I learn about doing real estate deals.

3262
03:57:00.800 --> 03:57:02.440
I learn about doing this stuff.

3263
03:57:02.440 --> 03:57:07.320
I've got $5,000, and I want to spend two days with Monica.

3264
03:57:07.320 --> 03:57:11.480
I want to get Monica's signature system.

3265
03:57:11.480 --> 03:57:15.840
And I want to know at the end of that two-day period

3266
03:57:15.840 --> 03:57:18.680
that I'm going to have a specific result.

3267
03:57:22.920 --> 03:57:26.720
If that's the case, then I would go narrow,

3268
03:57:26.720 --> 03:57:30.920
and I would say by the end of the two days,

3269
03:57:30.920 --> 03:57:33.960
I'm going to teach you my content creation

3270
03:57:33.960 --> 03:57:39.800
system that will give you the ability to use Christ's

3271
03:57:39.800 --> 03:57:42.920
ministry and how he grew his audience,

3272
03:57:42.920 --> 03:57:46.120
use that framework to create your content

3273
03:57:46.120 --> 03:57:50.400
and never have a day where you don't know what to say

3274
03:57:50.400 --> 03:57:53.320
and where to put it and how to schedule it.

3275
03:57:53.320 --> 03:57:54.040
Awesome.

3276
03:57:54.040 --> 03:57:58.360
Now, I'm going to level you up right now.

3277
03:57:58.360 --> 03:58:01.400
If I'm really wanting that, I probably

3278
03:58:01.400 --> 03:58:04.920
have at least one, if not two VAs

3279
03:58:04.920 --> 03:58:08.360
who I've done a terrible job working with and leading,

3280
03:58:08.360 --> 03:58:10.160
who are helping me create content.

3281
03:58:10.160 --> 03:58:13.480
And they're in the Philippines, and they're like,

3282
03:58:13.480 --> 03:58:14.520
I'm thinking of June.

3283
03:58:14.520 --> 03:58:17.080
She's like, what do you want, Anne?

3284
03:58:17.080 --> 03:58:17.760
I don't know.

3285
03:58:17.760 --> 03:58:18.480
I paid you.

3286
03:58:18.480 --> 03:58:20.520
You figure it out.

3287
03:58:20.520 --> 03:58:22.200
Are you telling her she should have VAs?

3288
03:58:22.200 --> 03:58:24.360
What I'm saying is that I'm trying to level you up.

3289
03:58:24.360 --> 03:58:27.720
So Monica, this is why we test, and this is for everybody.

3290
03:58:27.720 --> 03:58:30.000
I want everybody to listen to this.

3291
03:58:30.000 --> 03:58:33.480
The reason we test with at least a $5,000 price point

3292
03:58:33.480 --> 03:58:35.040
is that I want you to know that you

3293
03:58:35.040 --> 03:58:37.400
have a product that can scale.

3294
03:58:37.400 --> 03:58:40.920
So I and your languaging, I really

3295
03:58:40.920 --> 03:58:42.640
appreciate how you put the languaging.

3296
03:58:42.640 --> 03:58:44.560
You're going to help with the content creation

3297
03:58:44.560 --> 03:58:47.360
so you can create like Christ.

3298
03:58:47.360 --> 03:58:49.800
And as a bonus, we'll give access

3299
03:58:49.800 --> 03:58:54.920
to two of your virtual assistant team to come learn the system.

3300
03:58:54.920 --> 03:58:57.240
And then if you'd like a follow-up,

3301
03:58:57.240 --> 03:59:01.240
we have a $75,000 consulting program,

3302
03:59:01.240 --> 03:59:04.080
which is you can do it one of two ways.

3303
03:59:04.080 --> 03:59:06.920
You can come to our Luxury Business Intensive, which

3304
03:59:06.920 --> 03:59:08.560
is three nights and four days.

3305
03:59:08.560 --> 03:59:10.400
If you have income verification, you

3306
03:59:10.400 --> 03:59:13.600
can come to a $150,000 version, or you

3307
03:59:13.600 --> 03:59:16.040
can work with us for 90 days.

3308
03:59:16.040 --> 03:59:18.880
And that'll be $25,000.

3309
03:59:18.880 --> 03:59:22.040
But what we want to do is we want to make it easy for you.

3310
03:59:22.040 --> 03:59:24.800
Why do I share that with you as a group?

3311
03:59:24.800 --> 03:59:30.920
I want you to see yourselves as the industry leaders

3312
03:59:30.920 --> 03:59:33.800
that God has created you to be.

3313
03:59:33.840 --> 03:59:37.920
The faster you can test your belief in what

3314
03:59:37.920 --> 03:59:41.840
you carry for breakthrough, the faster we're going to know.

3315
03:59:41.840 --> 03:59:44.400
What's the cost to acquire a customer?

3316
03:59:44.400 --> 03:59:47.920
What's the lifetime value of that customer?

3317
03:59:47.920 --> 03:59:51.640
And then Monica, you would listen as you,

3318
03:59:51.640 --> 03:59:53.640
and I would basically say, look, I've

3319
03:59:53.640 --> 03:59:55.760
got five spaces for this pilot program,

3320
03:59:55.760 --> 03:59:59.320
four spaces for this pilot program.

3321
03:59:59.320 --> 04:00:01.360
I think it was Denise.

3322
04:00:00.000 --> 04:00:04.560
These who asked earlier, what do I do if I don't have the proof?

3323
04:00:04.560 --> 04:00:06.520
Then I would do a pilot program for free.

3324
04:00:06.520 --> 04:00:08.720
I would do a one-day or a two-day event.

3325
04:00:08.720 --> 04:00:11.480
And I would say, this is the result I'm looking for.

3326
04:00:11.480 --> 04:00:17.200
We're going to charge $5,000 for this initial program.

3327
04:00:17.200 --> 04:00:18.520
I'm looking for four applicants.

3328
04:00:18.520 --> 04:00:19.520
I would take applicants.

3329
04:00:22.400 --> 04:00:24.320
And you're doing this because you want

3330
04:00:24.320 --> 04:00:26.720
to test proof of concept quickly.

3331
04:00:26.720 --> 04:00:27.760
Why?

3332
04:00:27.760 --> 04:00:28.760
Your CEO.

3333
04:00:28.800 --> 04:00:31.720
Right in the chat, I'm a CEO.

3334
04:00:31.720 --> 04:00:37.080
CEOs, they're not afraid of feedback, are they?

3335
04:00:37.080 --> 04:00:37.640
Nope.

3336
04:00:37.640 --> 04:00:40.800
They're not afraid of, I sent the email out, nobody clicked.

3337
04:00:45.760 --> 04:00:49.200
I had a great program, the Coffee Sleeve Fix.

3338
04:00:49.200 --> 04:00:50.240
Yeah.

3339
04:00:50.240 --> 04:00:51.240
I had a banner.

3340
04:00:51.240 --> 04:00:52.360
Do you remember that?

3341
04:00:52.360 --> 04:00:57.240
Just, if you didn't catch it, it was the Coffee Sleeve Fix.

3342
04:00:57.240 --> 04:01:01.400
I had a pop-up banner made.

3343
04:01:01.400 --> 04:01:04.880
I mean, it was a great program.

3344
04:01:04.880 --> 04:01:06.840
Guess how many I sold?

3345
04:01:06.840 --> 04:01:07.680
I didn't sell zero.

3346
04:01:07.680 --> 04:01:08.680
I sold two.

3347
04:01:11.200 --> 04:01:14.040
Personally, honestly, I'm still a little ticked about it.

3348
04:01:14.040 --> 04:01:17.640
But nobody wanted what I was offering.

3349
04:01:17.640 --> 04:01:19.320
So I took the feedback.

3350
04:01:19.320 --> 04:01:21.120
I still, I should get the pop-up and have it

3351
04:01:21.120 --> 04:01:22.080
in one of our videos.

3352
04:01:22.080 --> 04:01:23.840
Yeah, you should.

3353
04:01:23.840 --> 04:01:24.920
It's a cute pop-up.

3354
04:01:24.920 --> 04:01:27.080
Like, the graphic is really cool.

3355
04:01:27.080 --> 04:01:27.720
Nobody bought.

3356
04:01:30.920 --> 04:01:31.520
Nobody.

3357
04:01:31.520 --> 04:01:33.160
Nobody.

3358
04:01:33.160 --> 04:01:35.800
So Monica, I would test the language that you share with me.

3359
04:01:35.800 --> 04:01:37.960
We're going to create your content like Christ,

3360
04:01:37.960 --> 04:01:40.240
do it in a single day.

3361
04:01:40.240 --> 04:01:41.720
We have something that we created

3362
04:01:41.720 --> 04:01:43.360
that we train on in our programs.

3363
04:01:43.360 --> 04:01:46.800
It's called the Price Ascension Tool.

3364
04:01:46.800 --> 04:01:49.920
And for people who are scared to death of the $5,000 price

3365
04:01:49.920 --> 04:01:53.440
point, we will allow you to start at $3,995.

3366
04:01:54.040 --> 04:01:59.880
We will allow you, but we call you fussy.

3367
04:02:03.520 --> 04:02:05.760
It's OK if you're fussy.

3368
04:02:05.760 --> 04:02:07.160
But we have fun with it, right?

3369
04:02:07.160 --> 04:02:09.200
Because our program, just so you know,

3370
04:02:09.200 --> 04:02:10.880
is called the Finisher Lounge.

3371
04:02:10.880 --> 04:02:11.960
We have the Finisher Kit.

3372
04:02:11.960 --> 04:02:13.120
We have the Finisher Lounge.

3373
04:02:13.120 --> 04:02:14.120
We have masterminds.

3374
04:02:14.120 --> 04:02:15.160
We have all this stuff.

3375
04:02:15.160 --> 04:02:16.600
But you're like a fussy finisher.

3376
04:02:16.600 --> 04:02:17.840
OK, you want to be fussy.

3377
04:02:17.840 --> 04:02:18.320
It's OK.

3378
04:02:18.320 --> 04:02:18.840
We have fun.

3379
04:02:21.720 --> 04:02:22.600
Love it.

3380
04:02:22.640 --> 04:02:24.280
OK.

3381
04:02:24.280 --> 04:02:26.400
Does that answer your question?

3382
04:02:26.400 --> 04:02:27.040
Yes.

3383
04:02:27.040 --> 04:02:28.080
And keep me posted.

3384
04:02:28.080 --> 04:02:28.720
I love it.

3385
04:02:28.720 --> 04:02:33.800
Like, that's a real need.

3386
04:02:33.800 --> 04:02:34.800
Yes, yes.

3387
04:02:34.800 --> 04:02:37.320
I mean, it wasn't my idea.

3388
04:02:37.320 --> 04:02:40.640
So I figure there's something there

3389
04:02:40.640 --> 04:02:42.080
that needs to kind of bloom.

3390
04:02:42.080 --> 04:02:46.000
But I see how it's kind of funny how we just

3391
04:02:46.000 --> 04:02:50.920
think so small in terms of the value of what it is

3392
04:02:50.920 --> 04:02:55.360
and what it can morph into with the momentum it's given.

3393
04:02:59.800 --> 04:03:01.520
Our conference was called Momentum Live.

3394
04:03:01.520 --> 04:03:03.760
Momentum Live.

3395
04:03:03.760 --> 04:03:04.440
Momentum Live.

3396
04:03:04.440 --> 04:03:06.560
And the tagline was leverage your life experience.

3397
04:03:06.560 --> 04:03:08.200
Yep.

3398
04:03:08.200 --> 04:03:10.200
So I love that question.

3399
04:03:10.200 --> 04:03:13.600
And here's a tip for anybody who tends towards the serious.

3400
04:03:13.600 --> 04:03:22.400
There's a saying that sales is a transference of energy.

3401
04:03:22.400 --> 04:03:23.760
This is good.

3402
04:03:23.760 --> 04:03:24.680
OK.

3403
04:03:24.680 --> 04:03:26.960
Sales is a transference of energy.

3404
04:03:26.960 --> 04:03:30.000
Bye, Lynette.

3405
04:03:30.000 --> 04:03:34.760
And so if you don't know where to start on your result,

3406
04:03:34.760 --> 04:03:42.120
start with a fun result. Start with a fun thing

3407
04:03:42.120 --> 04:03:43.560
that you're excited to work on.

3408
04:03:48.520 --> 04:03:50.680
There's also a whole thing that you and I have

3409
04:03:50.680 --> 04:03:54.800
talked about, the difference between the delivery

3410
04:03:54.800 --> 04:03:58.000
of your product and the selling of your product.

3411
04:03:58.000 --> 04:03:59.560
Oh, totally different.

3412
04:03:59.560 --> 04:04:01.240
Two totally different mindsets.

3413
04:04:01.240 --> 04:04:02.000
Yeah.

3414
04:04:02.000 --> 04:04:06.560
And you can't confuse selling your product

3415
04:04:06.560 --> 04:04:09.480
with delivering your product.

3416
04:04:09.480 --> 04:04:12.920
We cover all this in our programs.

3417
04:04:12.920 --> 04:04:16.920
I want to share a quick story with you.

3418
04:04:16.920 --> 04:04:22.400
And Holy Spirit.

3419
04:04:22.400 --> 04:04:23.800
OK.

3420
04:04:23.800 --> 04:04:26.280
How many of you know Todd White?

3421
04:04:26.280 --> 04:04:27.240
You know Todd White?

3422
04:04:27.240 --> 04:04:28.280
OK.

3423
04:04:28.280 --> 04:04:29.600
He's cool.

3424
04:04:29.600 --> 04:04:31.760
Yeah, he's cool.

3425
04:04:31.760 --> 04:04:34.800
So when God gave me this download

3426
04:04:34.800 --> 04:04:39.440
to go into the online space, one of the things

3427
04:04:39.440 --> 04:04:44.680
that he shared with me was a vision of what was happening.

3428
04:04:44.680 --> 04:04:50.480
And I think I'll go ahead and draw it on the board.

3429
04:04:50.480 --> 04:04:52.120
Yeah, now I want you to get the picture.

3430
04:04:52.120 --> 04:04:54.680
I'm underneath the house.

3431
04:04:54.680 --> 04:04:56.240
I am cranky.

3432
04:04:56.240 --> 04:04:57.000
I'm sad.

3433
04:04:57.000 --> 04:04:58.120
I'm feeling defeated.

3434
04:04:58.120 --> 04:05:00.120
I'm like, this is bad.

3435
04:05:00.000 --> 04:05:01.000
Why me?

3436
04:05:01.000 --> 04:05:05.000
A little bit of an orphan victim in there.

3437
04:05:05.000 --> 04:05:06.000
I tried it, it failed.

3438
04:05:06.000 --> 04:05:08.000
It didn't work, it failed.

3439
04:05:08.000 --> 04:05:11.000
Spending all this money is not working.

3440
04:05:11.000 --> 04:05:17.000
And I was like, Lord, why are you asking me to do this?

3441
04:05:17.000 --> 04:05:23.000
And God showed me, this is not going to be a very effective drawing,

3442
04:05:23.000 --> 04:05:30.000
but he showed me almost like a net that the enemy of our souls had over the earth.

3443
04:05:30.000 --> 04:05:38.000
You and I are seated, according to the book of Ephesians, in heavenly places.

3444
04:05:38.000 --> 04:05:41.000
This is my, I call it my Lance Wallnau chair, right?

3445
04:05:41.000 --> 04:05:42.000
My Lance Wallnau.

3446
04:05:42.000 --> 04:05:44.000
We're seated up here with the Lord.

3447
04:05:44.000 --> 04:05:49.000
And we are seated inside of Christ Jesus in heavenly places.

3448
04:05:49.000 --> 04:05:51.000
Right?

3449
04:05:51.000 --> 04:06:00.000
And down here, there are all these people who don't know about Jesus and they don't know about what's going on.

3450
04:06:00.000 --> 04:06:05.000
And the enemy, even though Jesus got the keys to the kingdom and said, here you go.

3451
04:06:05.000 --> 04:06:11.000
The enemy has some things going on in here where he's got some authority.

3452
04:06:11.000 --> 04:06:14.000
And God showed me this little net that he had.

3453
04:06:14.000 --> 04:06:15.000
I'm like, why me?

3454
04:06:15.000 --> 04:06:17.000
Why do you want me to do this?

3455
04:06:17.000 --> 04:06:25.000
And he said, Ann, he said, right now there are ministries, amazing ministries doing amazing things.

3456
04:06:25.000 --> 04:06:26.000
Let me use green.

3457
04:06:26.000 --> 04:06:29.000
They are, they are doing amazing things.

3458
04:06:29.000 --> 04:06:34.000
He showed me Heidi Baker's ministry and Todd White's ministry.

3459
04:06:34.000 --> 04:06:45.000
But right now these two ministries are suffering undue warfare because all my saints aren't doing what they're supposed to be doing.

3460
04:06:45.000 --> 04:06:49.000
And depleting the enemy's resources.

3461
04:06:49.000 --> 04:06:53.000
So these are, they're suffering undue warfare.

3462
04:06:53.000 --> 04:07:00.000
And at the time, I was having this discussion with God about holiday decor.

3463
04:07:00.000 --> 04:07:03.000
I'm like, who cares about holiday decor?

3464
04:07:03.000 --> 04:07:05.000
And he's like, precisely.

3465
04:07:05.000 --> 04:07:07.000
Precisely.

3466
04:07:07.000 --> 04:07:20.000
So the enemy's on a budget and he's like, Ann, my saints need to actually build businesses that are transformative businesses.

3467
04:07:20.000 --> 04:07:25.000
And God, the word he used was butterfly businesses.

3468
04:07:25.000 --> 04:07:29.000
It's like butterfly businesses go unnoticed until they don't.

3469
04:07:29.000 --> 04:07:34.000
One butterfly here, one butterfly business here, one butterfly business here.

3470
04:07:34.000 --> 04:07:40.000
And he said, what happens is it, it depletes the enemy's resources.

3471
04:07:40.000 --> 04:07:48.000
And he now has to budget to try to take out these things, but he can't.

3472
04:07:48.000 --> 04:07:56.000
So now instead of having undue warfare on some of these major ministries doing major things, his resources are depleted.

3473
04:07:56.000 --> 04:08:06.000
He can't get there because there are a million butterflies, million butterfly businesses all over the world.

3474
04:08:07.000 --> 04:08:21.000
Every area from holiday decor to consulting to, we do a lot in the sports industry, football, hockey, swimming.

3475
04:08:21.000 --> 04:08:25.000
And these businesses transform.

3476
04:08:25.000 --> 04:08:34.000
They transform lives.

3477
04:08:34.000 --> 04:08:38.000
When I met Todd White in person, I repented to him.

3478
04:08:38.000 --> 04:08:42.000
I said, we actually had dinner with he and his wife.

3479
04:08:42.000 --> 04:08:50.000
We met first at a thing at Bethel, a small dinner, and then we were in Texas and we had dinner with them at In-N-Out Burger.

3480
04:08:50.000 --> 04:08:53.000
And I said, Todd, I need to repent to you for something.

3481
04:08:53.000 --> 04:08:55.000
And he's like, what are you talking about?

3482
04:08:55.000 --> 04:09:00.000
So in 2008, God told me to build a business and he gave me this vision.

3483
04:09:00.000 --> 04:09:03.000
I don't know actually what year it was, so don't quote me on 2008.

3484
04:09:03.000 --> 04:09:05.000
I should go back and look at my journal.

3485
04:09:05.000 --> 04:09:07.000
I said I didn't do it.

3486
04:09:07.000 --> 04:09:09.000
I thought it was stupid.

3487
04:09:09.000 --> 04:09:12.000
I disobeyed the Lord.

3488
04:09:12.000 --> 04:09:15.000
Heidi Baker had cyclones.

3489
04:09:15.000 --> 04:09:19.000
Todd had, you know, lots of warfare.

3490
04:09:19.000 --> 04:09:24.000
I'm not saying that my disobedience didn't do that.

3491
04:09:24.000 --> 04:09:30.000
What I am saying, though, is everything in the kingdom is connected.

3492
04:09:30.000 --> 04:09:36.000
I asked him to forgive me for not creating a holiday decor business because I felt like the Lord told me to.

3493
04:09:36.000 --> 04:09:52.000
And then to train other people how to create these businesses, these information product businesses online so they could just fill the earth, fill the atmosphere, fill the space, fill the air with transformative, we call them butterfly businesses.

3494
04:09:52.000 --> 04:09:54.000
Let me put it another way.

3495
04:09:54.000 --> 04:10:00.000
You not doing that left more resources for the enemy to direct back at Todd.

3496
04:10:00.000 --> 04:10:06.560
else or even me. And I share that with you because sometimes the thing that holds us back is we think

3497
04:10:06.560 --> 04:10:15.440
that what we have is insignificant. You all have kingdom messenger platforms now. The next step for

3498
04:10:15.440 --> 04:10:24.000
you is to create those businesses because those businesses are going to be the one-to-many vehicles

3499
04:10:25.600 --> 04:10:29.520
where people can engage and learn how to create content like Christ.

3500
04:10:30.240 --> 04:10:37.120
Learn how to do consult life coaching, right? Learn how to have a sanctified imagination.

3501
04:10:38.640 --> 04:10:44.960
Is this making sense? And so I don't share, I think I've shared that reason twice.

3502
04:10:46.080 --> 04:10:54.880
Like that's, I mean, I've shared it. I shared it in our, we have a certification program. It's

3503
04:10:54.880 --> 04:11:00.240
called the branding advance. I shared it in that. I shared it in our mastermind program,

3504
04:11:01.360 --> 04:11:09.520
but I share that because this process, it's worth it. Okay.

3505
04:11:12.960 --> 04:11:16.720
It's just absolutely worth it. And I mean, he looked at me like,

3506
04:11:16.720 --> 04:11:24.960
mm-hmm. He was very gracious, but he got it. He did get it. And he was like, mm-hmm.

3507
04:11:25.680 --> 04:11:31.200
I was like, I'm sorry. I basically disobeyed the Lord because I thought it didn't matter.

3508
04:11:31.200 --> 04:11:34.800
And I was wrong. So I'm asking you to forgive me.

3509
04:11:39.600 --> 04:11:43.040
Okay. So what you carry matters.

3510
04:11:43.600 --> 04:11:45.120
Cannot stress that enough.

3511
04:11:51.840 --> 04:11:59.840
Any other questions? So Monica, I'm looking forward to hearing about your program.

3512
04:11:59.840 --> 04:12:01.840
Me too. That'll be fun.

3513
04:12:01.840 --> 04:12:06.240
Right? And here's the thing, Ben, Monica, Xavier, everybody else who's still on,

3514
04:12:07.120 --> 04:12:12.320
you will listen. You'll lean in and find out what your clients want. Because your clients

3515
04:12:12.640 --> 04:12:18.960
will pay for what they want. They will find the money. They will find the money. And so in your

3516
04:12:18.960 --> 04:12:24.080
two day or your single day or your six weeks or your four week program, you're basically, you're

3517
04:12:24.080 --> 04:12:29.040
not coming to them, telling them what they want. You're listening. You're leaning your ear in,

3518
04:12:29.040 --> 04:12:33.600
right? Just like God does with us. What do you want? God's like, what do you want? Shauna?

3519
04:12:33.600 --> 04:12:37.520
Shauna had a high ticket sale. I think recently she just finished a challenge. It's amazing.

3520
04:12:38.080 --> 04:12:39.360
I saw that. That was cool.

3521
04:12:40.240 --> 04:12:40.720
Come on.

3522
04:12:40.720 --> 04:12:41.520
Well done.

3523
04:12:41.520 --> 04:12:50.240
Come on. Right? What do you want Tamera? What do you want? Right? And that can be a scary place.

3524
04:12:50.240 --> 04:12:54.160
That's why we take time with our clients. We're like, I know it's like the new car. I don't want

3525
04:12:54.160 --> 04:12:55.120
to spill the coffee.

3526
04:12:55.120 --> 04:12:58.080
Get it. Actually getting what you want can be a scary thing.

3527
04:12:58.080 --> 04:13:01.360
It can be. Right? It can be.

3528
04:13:07.840 --> 04:13:08.880
Any other questions?

3529
04:13:14.800 --> 04:13:17.520
So I'm hoping, oh, here he is. My nephew is

3530
04:13:18.560 --> 04:13:21.440
I was like, I'm trying to time it so I can say it before he starts.

3531
04:13:21.440 --> 04:13:22.000
It's all good.

3532
04:13:24.400 --> 04:13:29.280
So, oh my goodness. Again, I just echo what everyone has already said. Thank you both

3533
04:13:29.280 --> 04:13:36.320
so, so much for pouring into us today. This is a whole new world for me. So I'm just like

3534
04:13:36.320 --> 04:13:42.640
wide-eyed and everything. So if I don't even know that I have a product right now,

3535
04:13:43.360 --> 04:13:45.680
can I still do a discovery call?

3536
04:13:45.680 --> 04:13:46.180
Yes.

3537
04:13:49.360 --> 04:13:52.160
Yes. Bless you for asking, but absolutely.

3538
04:13:52.160 --> 04:13:58.160
Yes. Yes. And can I, can I, can I say something? Sometimes it's easier to get on the call

3539
04:13:58.160 --> 04:14:05.120
before you have a product because we're not, we're not undoing stuff. So yes, absolutely.

3540
04:14:05.120 --> 04:14:05.840
A hundred percent.

3541
04:14:06.560 --> 04:14:07.060
Thank you.

3542
04:14:07.680 --> 04:14:12.320
I wanted to ask you the same thing because I went on and I looked at the questions. I thought,

3543
04:14:13.360 --> 04:14:17.600
you know, how much money are you looking for? I couldn't fill in anything.

3544
04:14:17.600 --> 04:14:25.200
And so I got off the site and didn't finish. I, I know what I have in me,

3545
04:14:25.200 --> 04:14:29.360
but I don't have things all planned out. And I don't even have the,

3546
04:14:31.600 --> 04:14:34.640
the YouTube videos or whatever it takes made.

3547
04:14:35.840 --> 04:14:39.280
So is, is it still worthwhile getting on a call?

3548
04:14:42.800 --> 04:14:44.000
Okay, then I'll do it.

3549
04:14:44.720 --> 04:14:45.440
Absolutely.

3550
04:14:46.640 --> 04:14:47.600
Here's, thank you.

3551
04:14:48.160 --> 04:14:51.120
You're welcome. You're welcome. I want, I want everybody to hear this.

3552
04:14:53.040 --> 04:14:59.920
The fastest path to success in this space is to step in.

3553
04:15:00.000 --> 04:15:07.560
into it. It's to do it now. I don't want you to have to repent

3554
04:15:07.560 --> 04:15:14.440
to talk. Please forgive me. Right? Do it now.

3555
04:15:22.280 --> 04:15:28.440
Yeah, I don't think our goal isn't to convince anybody that

3556
04:15:28.440 --> 04:15:33.040
they should do this or that. Because you have to decide

3557
04:15:33.040 --> 04:15:41.600
that. But our goal is to I think it's for me, it's two

3558
04:15:41.600 --> 04:15:47.080
things. Number one, I don't want you to not do it by some

3559
04:15:47.560 --> 04:15:52.440
illegal default. What do I mean by that? By just thinking, well,

3560
04:15:52.680 --> 04:15:55.280
I can't do it or I'm not good enough.

3561
04:15:55.600 --> 04:15:56.520
Or I'm not ready.

3562
04:15:56.880 --> 04:16:06.240
Yeah. And then the other thing is, we don't want you to, if

3563
04:16:06.240 --> 04:16:12.480
you decided powerfully, that it wasn't for you, that's, that's

3564
04:16:12.480 --> 04:16:17.160
great news, actually. Then that saves you from going down a path

3565
04:16:17.160 --> 04:16:19.680
and wasting time on something that you're not meant to do. And

3566
04:16:19.680 --> 04:16:23.120
that's okay. So yeah, we're not trying to convince anybody of

3567
04:16:23.120 --> 04:16:28.800
doing it. We just don't want people to, to not do it for the

3568
04:16:28.800 --> 04:16:31.480
wrong reason. If that makes sense.

3569
04:16:31.520 --> 04:16:37.920
Yes. Now that's that. That's really important. And Patrick

3570
04:16:37.920 --> 04:16:40.560
tells a story about when he was coaching freshman football.

3571
04:16:41.800 --> 04:16:44.160
Really? Yeah, I'd like you to tell it because I think that's

3572
04:16:44.160 --> 04:16:46.880
important. I think, you know, permission, especially in the

3573
04:16:46.880 --> 04:16:49.960
kingdom, if we've come out of a religious background, or we've

3574
04:16:49.960 --> 04:16:55.520
come out of that, which is kind of where I came out of. I think

3575
04:16:55.520 --> 04:16:57.360
this is, I think it's a really important concept.

3576
04:16:57.360 --> 04:17:00.040
So in the United States, we have four, four grades of high

3577
04:17:00.040 --> 04:17:03.880
school, nine, 10, 11, 12, nine is freshman year. And so it's a

3578
04:17:03.880 --> 04:17:06.800
first year of high school, American football is a big sport

3579
04:17:06.800 --> 04:17:10.720
here, obviously. And I coached a lot of football one in some

3580
04:17:10.720 --> 04:17:13.960
years, one year, I coached this freshman football is the first

3581
04:17:13.960 --> 04:17:18.520
year of high school. And for the vast majority of young men who

3582
04:17:18.520 --> 04:17:22.440
play freshman football, it's the first time they've ever

3583
04:17:22.440 --> 04:17:25.240
played, they've never played before. So they don't need, they

3584
04:17:25.240 --> 04:17:28.800
have this idea of what it's going to be like. And there used

3585
04:17:28.800 --> 04:17:33.880
to be this saying amongst coaches, that the goal of the

3586
04:17:33.880 --> 04:17:37.920
freshman football coach is to get every kid to come back. And

3587
04:17:37.920 --> 04:17:41.080
I always thought I reacted strongly negatively that

3588
04:17:41.080 --> 04:17:44.200
absolutely not. My goal is not to get every kid to come back

3589
04:17:44.200 --> 04:17:47.760
because I see these kids every day. Some of them, it's clear

3590
04:17:47.760 --> 04:17:51.440
they don't like it. What I want is to make sure that if they

3591
04:17:51.440 --> 04:17:55.960
don't like it, it's not because I'm doing a bad job. I want to

3592
04:17:55.960 --> 04:18:00.240
give them the most authentic experience of football that they

3593
04:18:00.240 --> 04:18:05.080
can get at this age, so that they can decide for themselves,

3594
04:18:05.280 --> 04:18:09.400
if it's something they want to do. And if they get a fair look,

3595
04:18:09.440 --> 04:18:11.920
and they don't like it, they shouldn't come back. And I don't

3596
04:18:11.920 --> 04:18:15.000
want them to come back. So the goal is not to get people to

3597
04:18:15.000 --> 04:18:20.120
come back. The goal is to just get people to see exactly what

3598
04:18:20.120 --> 04:18:23.440
it is, what it really is, and then make a decision for

3599
04:18:23.440 --> 04:18:27.480
themselves. And so in the same way, our goal isn't to try to

3600
04:18:27.480 --> 04:18:31.880
convince you to do something. Our goal is simply to be to try

3601
04:18:31.880 --> 04:18:36.720
to present an authentic look, and give you and equip you so

3602
04:18:36.720 --> 04:18:41.200
that you can make a decision that is informed about you for

3603
04:18:41.200 --> 04:18:42.000
your life.

3604
04:18:42.600 --> 04:18:46.800
What did you say make a decision? Yeah, decision. What's

3605
04:18:46.800 --> 04:18:50.920
the first part of everything that we teach mining how you

3606
04:18:50.920 --> 04:18:59.920
make decisions, we call it mine deciding. Because if we can mine

3607
04:18:59.960 --> 04:19:04.360
how you make decisions, and really make decisions from a

3608
04:19:04.360 --> 04:19:10.040
place of power, mining that gold, right? The streets in

3609
04:19:10.040 --> 04:19:12.360
heaven are gold.

3610
04:19:12.720 --> 04:19:17.000
Now, if you do work with us, and you decide to do it, you

3611
04:19:17.000 --> 04:19:22.800
know, we always say so much as it depends on us, we try to push

3612
04:19:22.800 --> 04:19:28.920
you and make sure that we do everything we can, so that you

3613
04:19:28.920 --> 04:19:33.960
are able to be in a position to succeed. You know, it ultimately,

3614
04:19:34.360 --> 04:19:37.440
like I said, it doesn't, it depends more on you than it

3615
04:19:37.440 --> 04:19:41.880
depends on us. But so much as it depends on us, we want to

3616
04:19:41.880 --> 04:19:45.560
make sure and so we can push a little bit sometimes and hope

3617
04:19:45.560 --> 04:19:48.920
people can like, if you got to some point where you're like,

3618
04:19:48.960 --> 04:19:52.680
I'm out, that's fine. And people do. People go at different

3619
04:19:52.680 --> 04:19:57.000
rates. Yes. And different paces. And it's all fine. That's all

3620
04:19:57.000 --> 04:19:59.920
good. But there you're the one that's

3621
04:20:00.000 --> 04:20:02.680
is your pace of progress, not us.

3622
04:20:02.680 --> 04:20:04.560
And we're always going with the assumption

3623
04:20:04.560 --> 04:20:06.280
that you wanna go quicker rather than slower.

3624
04:20:06.280 --> 04:20:10.080
Yeah, we train under the assumption

3625
04:20:11.080 --> 04:20:16.080
that you want to finish fun and fast, okay?

3626
04:20:18.400 --> 04:20:23.360
So that you can then start the next thing if you want,

3627
04:20:23.360 --> 04:20:26.360
that you can finish fun and fast.

3628
04:20:26.400 --> 04:20:31.400
So we're very attuned to what's happening today

3629
04:20:34.560 --> 04:20:36.400
in the marketplace.

3630
04:20:36.400 --> 04:20:41.400
And we let the market feedback help us make decisions.

3631
04:20:42.400 --> 04:20:47.400
We don't try to force our, what's the word, Lord?

3632
04:20:51.780 --> 04:20:56.220
Our opinion onto a transacting market.

3633
04:20:56.220 --> 04:21:01.220
We let the market tell us what they want to transact in,

3634
04:21:02.020 --> 04:21:07.020
and then we help them transform from here to here.

3635
04:21:07.600 --> 04:21:09.760
And that's that river where we're sitting,

3636
04:21:09.760 --> 04:21:11.860
we're seated in heavenly places,

3637
04:21:11.860 --> 04:21:13.480
we're like in Christ Jesus,

3638
04:21:13.480 --> 04:21:16.080
and we're like, we're looking down through time,

3639
04:21:16.080 --> 04:21:17.720
we're looking down through the atmosphere,

3640
04:21:17.720 --> 04:21:19.120
and we're looking on the earth and we're saying,

3641
04:21:19.120 --> 04:21:23.360
okay, what is God doing today, right?

3642
04:21:23.360 --> 04:21:26.500
And how can I get in the river of today, right?

3643
04:21:30.100 --> 04:21:32.500
And that's the multiplication of influence,

3644
04:21:32.500 --> 04:21:35.700
it's the multiplication of impact,

3645
04:21:35.700 --> 04:21:38.220
it's also the multiplication of your income.

3646
04:21:39.100 --> 04:21:41.260
Because you're creating wealth,

3647
04:21:41.260 --> 04:21:44.380
you're actually taking something

3648
04:21:44.380 --> 04:21:46.380
that's kind of all over the floor,

3649
04:21:46.380 --> 04:21:47.980
and you're creating a container

3650
04:21:47.980 --> 04:21:50.260
for wealth to be transacted easily.

3651
04:21:51.260 --> 04:21:53.240
Does that make sense?

3652
04:21:53.240 --> 04:21:54.160
One, if that makes sense,

3653
04:21:54.160 --> 04:21:57.160
two, if, and I don't know what you're talking about.

3654
04:21:57.160 --> 04:21:58.000
Okay.

3655
04:22:05.720 --> 04:22:06.840
Any more questions?

3656
04:22:06.840 --> 04:22:09.720
And then you, awesome, Xavier.

3657
04:22:09.720 --> 04:22:12.160
Yeah, just real quick, just something you just said,

3658
04:22:12.160 --> 04:22:15.720
which was letting the market tell you, okay,

3659
04:22:15.720 --> 04:22:19.920
I know what God has blessed me with.

3660
04:22:20.660 --> 04:22:25.540
And I know, I'm learning how to convey that message,

3661
04:22:25.540 --> 04:22:28.900
but finding the market, I think that's the question,

3662
04:22:28.900 --> 04:22:30.780
and maybe that's what we'll discuss tomorrow,

3663
04:22:30.780 --> 04:22:34.380
but that is really becomes the question.

3664
04:22:34.380 --> 04:22:39.380
I've got this, I have my avatar,

3665
04:22:41.380 --> 04:22:42.660
and that's why I asked you the difference

3666
04:22:42.660 --> 04:22:45.380
between a scalable avatar and the avatar.

3667
04:22:46.360 --> 04:22:50.960
But finding that in the marketplace, okay,

3668
04:22:50.960 --> 04:22:53.720
or identifying, even if you know who you need,

3669
04:22:53.720 --> 04:22:56.000
how you find them and how you go about that,

3670
04:22:56.000 --> 04:22:59.320
that becomes the real question for where I'm at.

3671
04:22:59.320 --> 04:23:00.200
And it's really interesting

3672
04:23:00.200 --> 04:23:01.800
because I think the Lord's been preparing me

3673
04:23:01.800 --> 04:23:06.800
for months for today, okay, to come through,

3674
04:23:07.320 --> 04:23:10.120
so that, okay, I've got all of this,

3675
04:23:10.120 --> 04:23:12.760
but this is, okay, here's my next step,

3676
04:23:12.760 --> 04:23:14.400
here's the stone that I'm stepping on next.

3677
04:23:14.420 --> 04:23:16.860
So thank you guys again,

3678
04:23:16.860 --> 04:23:18.900
because this has been a divine appointment

3679
04:23:18.900 --> 04:23:20.940
as far as I'm concerned, okay.

3680
04:23:20.940 --> 04:23:21.780
You're so welcome.

3681
04:23:21.780 --> 04:23:22.820
You're welcome. Absolutely.

3682
04:23:22.820 --> 04:23:23.860
You're welcome.

3683
04:23:23.860 --> 04:23:24.940
I love that process.

3684
04:23:24.940 --> 04:23:28.860
And that's, a little bit about that process, Xavier,

3685
04:23:28.860 --> 04:23:32.340
that was my 30,000 email blog list.

3686
04:23:32.340 --> 04:23:33.260
Yeah, yeah.

3687
04:23:33.260 --> 04:23:37.540
Versus, oh my goodness, I actually reached more people

3688
04:23:37.540 --> 04:23:41.180
from finding that one and testing that one

3689
04:23:41.180 --> 04:23:44.340
kind of $5,000 price point with the expertise.

3690
04:23:45.120 --> 04:23:46.960
So that then we can actually scale.

3691
04:23:46.960 --> 04:23:47.800
Right, right.

3692
04:23:47.800 --> 04:23:49.640
We can reach more people and yeah,

3693
04:23:49.640 --> 04:23:53.280
it's, I mean, it's actually a beautiful process.

3694
04:23:53.280 --> 04:23:55.360
And once we start to see it,

3695
04:23:55.360 --> 04:23:57.160
then we start to see it all over scripture.

3696
04:23:57.160 --> 04:24:02.160
We're like, oh my gosh, Nicodemus came at night.

3697
04:24:02.200 --> 04:24:03.960
He went to the altar.

3698
04:24:05.840 --> 04:24:07.400
That is it, exactly.

3699
04:24:07.400 --> 04:24:10.400
We think of it in certain terms in a certain way,

3700
04:24:10.400 --> 04:24:13.280
you know, until we finally get hit upside the head

3701
04:24:13.500 --> 04:24:17.580
and go, oh, it really meant this, you know,

3702
04:24:17.580 --> 04:24:19.540
and it doesn't negate what we were thinking,

3703
04:24:19.540 --> 04:24:22.660
but that's not the focus, okay.

3704
04:24:22.660 --> 04:24:24.820
You know, and so that's what I've learned

3705
04:24:24.820 --> 04:24:27.060
and that's what I'm learning and getting that out

3706
04:24:27.060 --> 04:24:30.060
and, you know, and dealing with my avatars

3707
04:24:30.060 --> 04:24:33.060
and helping them to come to the same realization,

3708
04:24:33.060 --> 04:24:35.300
you know, in my particular case,

3709
04:24:35.300 --> 04:24:38.980
because I've also been focusing on business people,

3710
04:24:39.000 --> 04:24:44.000
but it's, look, it is the relationship, not religion, okay.

3711
04:24:45.080 --> 04:24:48.200
And we have so much religious thinking

3712
04:24:48.200 --> 04:24:51.120
that we miss everything that, you know,

3713
04:24:51.120 --> 04:24:53.060
that God has for us.

3714
04:24:53.060 --> 04:24:55.800
And so when, if you can come to this understanding,

3715
04:24:55.800 --> 04:24:57.560
especially in a business environment,

3716
04:24:57.560 --> 04:24:59.800
yes, then you can, you know, be,

3717
04:25:00.000 --> 04:25:04.920
impact can be great, you know, because of what the Lord, you

3718
04:25:04.920 --> 04:25:10.020
know, what wants to wants to do and your example shows others,

3719
04:25:10.040 --> 04:25:13.800
which shows others which shows others. And you know, this is

3720
04:25:13.800 --> 04:25:16.960
how the kingdom I believe is going to be spread. So I am

3721
04:25:16.960 --> 04:25:22.220
excited about that. But it's you know, who? How do I? Where do we

3722
04:25:22.220 --> 04:25:26.240
get started? Okay, know what the message is. Okay. I know what

3723
04:25:26.240 --> 04:25:28.680
God's calling me. I've been whacked in the head enough times

3724
04:25:28.680 --> 04:25:33.440
to finally get it right. But I also want to know, okay, where

3725
04:25:33.440 --> 04:25:36.920
do I find the people who need this message the most? Okay.

3726
04:25:37.960 --> 04:25:38.320
Right.

3727
04:25:39.720 --> 04:25:40.800
Really appreciate that.

3728
04:25:43.160 --> 04:25:46.280
The you know, one of the things that we're looking for use the

3729
04:25:46.280 --> 04:25:50.800
pond example of rock, you know, a stone that you step on. One of

3730
04:25:50.800 --> 04:25:52.480
the things that we and I don't know why.

3731
04:25:52.480 --> 04:26:00.120
Um, okay, again, multiple millions of dollars right here,

3732
04:26:00.160 --> 04:26:09.040
friends, team, right. It's the pond analogy. If we can test

3733
04:26:09.040 --> 04:26:14.400
find that avatar, then we know the ripples out to a lower price

3734
04:26:14.400 --> 04:26:18.840
point and a broader audience. We also know, hubbing in to a

3735
04:26:18.840 --> 04:26:28.520
higher price point. And because you are the content honing your

3736
04:26:28.520 --> 04:26:35.920
sound so that your signature sound sends the ripples is the

3737
04:26:35.920 --> 04:26:45.640
key. Okay. And positioning yourself as the CEO who has a

3738
04:26:45.640 --> 04:26:49.200
two day workshop or a one day workshop for sanctified

3739
04:26:49.200 --> 04:26:54.960
imagination for $5,000. You know, if you haven't done it

3740
04:26:54.960 --> 04:26:58.160
before, then we would probably have you do a test program, a

3741
04:26:58.160 --> 04:27:02.760
test pilot, right and have you get some testimonies. But during

3742
04:27:02.760 --> 04:27:09.080
that during that test, you're listening. You're listening,

3743
04:27:09.120 --> 04:27:12.640
but what does your customer actually want? What what are

3744
04:27:12.640 --> 04:27:16.080
they? What did what objections do they need to overcome? You're

3745
04:27:16.080 --> 04:27:19.880
leaning your ear in and you're just listening, right? As you're

3746
04:27:19.880 --> 04:27:24.680
walking them through that. And it's actually it's a symphonic

3747
04:27:24.680 --> 04:27:31.160
process, if you will. You know, we'll use music analogies, you

3748
04:27:31.160 --> 04:27:37.440
know, ripple effects, things like that. And it's fun, you

3749
04:27:37.440 --> 04:27:43.120
know, right. It's fun. Yay.

3750
04:27:48.280 --> 04:27:50.440
Bruce, are you still with us? Is there anything you want to

3751
04:27:50.440 --> 04:27:52.920
share in a wrap up or anything like that? I don't know.

3752
04:27:55.880 --> 04:27:56.760
I've moved on.

3753
04:28:02.800 --> 04:28:06.680
Well, yeah, we bless everybody. Absolutely. All right. So we like

3754
04:28:06.680 --> 04:28:10.880
to do this because it's it's just what we do. It's been a

3755
04:28:10.880 --> 04:28:14.520
pleasure. I'm looking at the screen. It's been a pleasure. I

3756
04:28:14.520 --> 04:28:17.400
know we're gonna look at the camera. You guys are amazing.

3757
04:28:17.440 --> 04:28:21.760
All of you. And all the ones we knew new relationships and the

3758
04:28:21.760 --> 04:28:25.600
ones that are pre existing and we just say, the Lord bless you

3759
04:28:25.600 --> 04:28:30.160
and keep you. The Lord make his face shine upon you and be

3760
04:28:30.160 --> 04:28:33.720
gracious to you. Lord turn his face towards you and give you

3761
04:28:33.720 --> 04:28:37.000
peace. And instead of doing he puts his name on you. And he

3762
04:28:37.000 --> 04:28:41.480
blesses you. And we always add. Everything you touch turns to

3763
04:28:41.480 --> 04:28:41.840
gold.

3764
04:28:48.320 --> 04:28:51.840
That's good. I like that. Thank you. Thank you. Thank you.

3765
04:28:54.840 --> 04:28:58.840
I want to hear from all of you. I expect to call you guys. You

3766
04:28:58.840 --> 04:28:59.720
guys are awesome.

3767
04:29:01.920 --> 04:29:02.760
Okay, Bruce.