Hey guys, we are excited to have Peter here with us.
He has generously given up his time
while in the midst of travels
and a number of the things he's got going on
the next couple of days.
He's hopping on here to chat with us
and chat with our Kingdom Messenger members.
And so Peter, we just really appreciate you taking the time
to chat with us, I guess.
Yeah, this is great.
Thanks for inviting me.
I just love what you and Lindsay are doing
and what you're doing in your community.
So it's such an honor to be with you both.
Thanks a lot.
That's awesome.
So I met Peter through our master's mind through 100X.
We share similar heart and passion for Kingdom.
And we're kind of on doing it
in this sort of a technology media mountain.
And Peter's bringing Kingdom to his space
in the legal area.
And I just love his perspective,
his heart for how Kingdom and protecting your ideas
and all of that goes together.
And I thought this would be so valuable
for Kingdom Messengers
who are crafting a message themselves.
They're putting content out,
they're putting videos out,
they're putting images and brands and things like that.
So we wanna make sure we equip you guys
with everything we can possibly do.
And this will be definitely very interactive.
So if you guys have questions, jot them down,
we'll be watching the chat.
And then we'll definitely bring some of you guys on
and discuss some of these.
So very good.
So Peter, I'll let you kick it off and we'll go into it.
Yeah, that's great.
So thanks everybody for having me here.
This is a lot of fun.
I love doing this.
So in the legal profession,
it's not too often you get to just sit down
and just love on people and guide them
before they get in trouble.
Cause like everybody that reaches out
is already in trouble.
And so it's so nice to be on the side of talking to people
before it happens and hopefully it never happens.
So let me start out with a story.
This is a true story.
I'm just gonna give you,
actually I'll give you two of them.
So it was about a month ago, I received a call.
It was from a woman and she had had a company
that was formed for about maybe two years
and it was taking off.
They were located in another country
and so she was providing a service and she was in ministry.
And so her focus was really on heart healing.
And so her ministry was all focused on heart healing
and they'd been around for about, like I said, two years.
They're starting to make money,
starting to, the roots were really getting strong
and they were taking off.
She reached out to me and she just sounded so distraught.
Like she was so sad.
And I said, you know, what's going on?
And I knew the person that referred her over.
So I just decided to sit down and talk with her.
She said she got a cease and desist letter.
And I said, for what?
And she said, well, you know, I've been using this company
and the name of my service has been using
for two and a half years.
Well, I just got a cease and desist letter.
And apparently the name that was used for my ministry
and the coaching program that I have
is actually owned by another party.
They have a federal registration for it.
They want me to stop using.
They want me to change the name of my corporation,
change the name of my coaching program,
remove my web, change my website.
They want me to remove any materials
that have been provided to others
and provide a statement that says that, you know,
this is gonna be the new name.
So they want them to change the name.
And so she was gonna spend a tremendous amount of money.
And I tried to walk her through
speaking with the other entity
and seeing if since she was in another country,
could she build a partnership
where she was providing that service in that country
and they were providing service in the United States.
And unfortunately it didn't work.
So she had to change everything.
And she's still doing that right now,
which is kind of unfortunate.
Is this...
Second scenario.
There's a good side to all this.
Understand the importance of this.
Here's a second scenario.
I get a call last week on Friday.
Individual wants to, and it's a man of God.
He's built a company.
They build, I can't say what kind of product,
but they provide certain consumer products.
And they've been doing this for about three years.
And so they're making over a million a year.
They're helping a lot of people.
They're even providing a contribution portion
that's helping in ministry.
And so they're on the call.
He and his partners are on the call.
And so they said, hey, we haven't done any trademark work.
We never protected the name of our company.
How are we about protecting it?
I said, okay, great.
We're talking a little bit.
So they're kind of interviewing me.
Something in my spirit says, do a quick search, real quick.
So I go online, I do a 15 second search.
The name of their company,
their name of their number one.
product line was owned by a major, major corporation
that I know of personally.
And so now they're looking at changing their modes,
changing the products, literally changing the website,
their number one product line
and the name of the corporation.
So what am I talking about?
This is all what's called intellectual property, right?
Intellectual property.
Now, a lot of us here in ministry,
like I have a healing ministry that Lord's provided.
My focus is really on, even though I'm in the legal field,
like I handle patent litigation, prosecution,
trademarks, copyrights, trade secrets.
I teach on advanced patent practice and procedure.
My focus also is in ministry.
And the ministry that I have is on healing the sick
and cause the Lord's healed me of so many things
in so many years.
But separate from that, it's really waking the sons of God
to moving in signs and wonders, right?
That's really the focus.
Now, as an individual who is dealing with like ministry,
I can tell you that the Lord at times will provide you
with specific ideas or specific information
that you now want to share with your people.
And when he does that, like he's trusting you
because you're a good steward of that information.
So he wants to go and he wants to share that forth
with other people, right?
So it's such an honor just to hear from the Lord
and to know what he's trying to provide.
But now that you have that information,
it might be a coaching program.
It might be something just with regard to your ministry
which involves like a website or going live on TikTok
or whatever the case may be, you are entrusted with that.
Now, the enemy roams around like a lion
seeking those that may kill and destroy.
He's described as a thief, right?
And he steals, kills and destroys, right?
We all know that.
He doesn't make anything.
He doesn't create anything.
Like he's a counterfeiter, he's a deceiver.
So think about this for a moment.
Just think about this for a moment.
The Lord provides you with something.
You're taking care of your people.
You're guiding them.
You're helping them.
They're improving.
Their lives are changing.
They're transforming.
Now the enemy comes along and says,
oh, look at what's going on here.
I'm gonna create something that looks very similar
but it's not gonna be authentically from the Lord.
It's gonna be different.
And that twisted nature of what he's creating
is intended to deceive others.
Think of things like new age practices,
things like that, right?
I'm not gonna go into a lot of them
but there's a lot of these things, people.
Just so you know, there's false prophets,
there's new age things that are coming out
that have to do with all sorts of different areas.
I'm sure you know what I'm talking about.
So now the enemy twists it.
And so what you created,
which was really intended to help others
to bring life, to glorify God,
now the enemy has created something that looks very similar.
The public is now confused as to which thing is yours,
which thing is the enemy's.
They don't know.
So now the question is,
how can you protect what the Lord has provided
and make sure that the authenticity
associated with what the Lord has provided
is maintained so that the people are helped,
so that they grow, so that they become stronger,
and so that you continue to steward them well
as they're growing.
Because you're not just giving a message for a moment,
you might be giving a message for a season
or maybe something that continues to be with them
over some period of time.
So the enemy wants to counterfeit that.
So that, I couldn't believe it.
I never saw it this way.
But that actually is where intellectual property
can come in really well.
There are things called patents, trademarks,
copyrights, and trade secrets.
Now, I'm going to kind of touch base on them very quick,
like real fast.
I'm just going to touch base on trademarks,
copyrights, and patents,
just give you a basic definition,
and then we'll go into some questions and answers,
and I'll let you know some things
that I think are really going to help you, okay?
Trademarks are an identification as to a source of goods,
all right?
Even if you don't know what the source of goods are.
So think of a name for a product.
Think of a logo.
Think of a slogan.
So if you think of the company Nike, right?
There's Nike, that is a wordmark.
Then there is a swoosh.
That swoosh that everybody sees
looks like the really cursive check mark,
that's called a logo.
The phrase, just do it, that's called a slogan.
All of those things are protectable, right?
Now, if you do not protect them, what can happen,
and I'm not trying to make everybody protect things.
I'm just saying that you need to go before the Lord
and ask him, what things should I be protecting?
So now, let's say that you don't protect your logo,
and somebody else just copies your logo.
The public will believe that the services
that you are-
providing are being provided by that other party as well,
because they've identified the source of goods
or the service with that logo.
So if I tell you, hey, I'm going to go buy CSE,
Tamara's on the line here, right?
So I'm going to say, hey, Tamara, I really like you.
I'm going to buy you some sneakers, right?
So Tamara says, all right, sneakers.
That's something I put on my feet.
Awesome, got it.
Now, if I say to her, hey, Tamara,
I'm going to go buy you some Jordans.
Now that's a whole other, whoa, hold it.
You're going to buy me Jordans?
All right, that means he's going to be spending
like 120 bucks or more.
Like he's spending a lot of money.
These are really good sneakers.
Now, what if I said, hey, Tamara,
I'm going to buy you Kmart brand sneakers.
Now she's thinking, all right,
I might have to wear an extra pair of socks
because my feet might hurt, right?
Now that you got all of that just by a name.
Do you see that?
Now, if you are,
and I'm starting to feel the Lord all over this.
So if I start breaking out, you guys,
this is all ministry.
So if you get this, you have a name.
When the Lord says, I will make your name great.
It's not just to bless you.
It's to bless the people that are before you.
That is why your name being great is so important
because now as he's making your name great,
what he's doing is he's verifying to the public
that you can trust this individual, this vessel,
this person who represents me,
the authenticity of the word of God
that comes from this person,
the level of stewardship provided by the person,
the level of goods,
the services provided by this person are so high.
They are kingdom minded.
They are focused on kingdom caliber,
high caliber quality, outstanding,
and they represent the kingdom.
They're not gonna take advantage of you.
They're gonna be sure that they're hearing from me,
meaning the Lord,
and they're providing what I want to provide forward.
So your name is important.
So you don't want the enemy to take your name
and just use it.
Because now the public believes it's associated with you,
but it's not.
And now the enemy can deceive others.
That's where trademarks come in.
I never thought of trademarks in that manner.
I always thought of it as the worldly way,
let me protect my brand, make more money,
not make more money.
It's so much greater.
That's where trademarks come in.
Now, some people might be asking,
well, what if I come out with a name?
The Lord gave me a name,
but I'm not providing that service yet.
And I'm really not even providing goods yet.
I just know it's a name that I need to use.
There's a thing called an intent
to use trademark application.
Everybody should write that down,
like either in the chat or write it in your notes
or something,
because most people do not know this exists.
Most lawyers don't know this exists.
If the Lord gives you a name
and you know it's from the Lord,
and you know it's gonna be associated with your services,
your company or your goods,
then you can file what's called an intent
to use application.
It's under section 1B.
So when you talk to your attorney,
or if you try to file an application yourself,
file a 1B application.
That will allow you to get your name filed
with the United States Patent and Trademark Office
for up to three years.
You'll have up to three years to start using the name,
but nobody else will be able to file for that same name.
That's pretty powerful stuff.
So that's kind of,
I gave you like a one second summary of trademarks.
Let me jump into copyrights
because I want people to be able to ask questions
and interact.
And then I can go more into any subject matter as you want,
because this is what I do.
So second category, copyrights, all right?
Now, copyrights are a little different, okay?
A lot of people are familiar
with things that look like copyrights.
You'll think of like books.
You'll think of music.
You'll think of videos.
These are all protectable by copyright, right?
But here's the thing.
Copyrights actually are associated with everything
from your websites, to your funnels,
to your flow charts, to your pictures,
to your drawings, poems, video sessions.
Your TikTok videos, all protectable by copyright.
Even YouTube videos are protectable by copyright.
Vimeo videos are protectable by copyright.
All these things are protectable by copyright.
So what you're doing is you're protecting the,
if I had to kind of make it in really simple language,
it's like a tangible expression of an idea.
That's really what it is.
It's like a tangible, physical, written down,
a recorded, or like a drawing,
or anything in those categories can be copyrights.
I'll give you some examples.
There's literary works, there's musical works,
there's dramatic works, there's.
Lord, will you make that person's go by so there'll be no more background noise.
Thank you.
There are sound recordings is architecture works.
Any of those things sculpture works, all of them are protectable by copyright. Here's the beauty of copyrights. Okay.
Just so you have an idea of why they're important. Copyrights are the cheapest.
Oh, is that right, Bruce background noise isn't noticeable. Come on, Jesus. Literally, it's blaring in here.
It's like everywhere and you guys can hear it. That's so God. Thank you, Jesus.
So here's the thing. Copyrights are the least expensive of all areas of protection.
Remember that if you go to www.copyright.gov.
Okay, www.copyright.gov.
They're very easy to file.
I mean, extremely easy to file only cost you $65 patents can cost you like $10,000 trademarks can cost you.
The United States Patent Trademark Office will charge you either $275 or $325 plus you pay attorney's fees, but copyrights 65 bucks.
That's pretty remarkable. All right. Now here's the thing.
There is a notice that most people have seen. It's called a copyright notice. All right.
The copyright notice is many times it's improperly used. Let me tell you the right way to do it. All right.
You put down the circle. See, everybody's seen that circle see right then you put down the year.
Then you put down the entity that owns it.
That's it.
That's it. It's very simple. I've seen people put the entity first and then the year and then the copyright symbol they write copyright and all this other stuff is just very simple circle see the year and then the, and then the name of the entity that owns it.
Why is it important to use a copyright notice, because then you put placing the public on notice.
Yeah, that's perfect. The way Bruce just did it. That's perfect. All right. Now if you update your materials, what do you do, you put the most recent year.
So, and let's say that you have materials that have been around for 10 years, you can put down the first year to the last year, just put the first year hyphen the last year.
Why are you doing this you're placing the public on notice, you're letting people know this is important to you. Why, I'm going to give you an example.
There was a company that came to me.
This gentleman created websites for dentists. Right. And he said everybody's copying my websites like they like my material they even took the picture of the teeth, like there was a person with teeth that were on it they took the picture of it and it's
on their websites. And I said well why do you care about that bill and Bill says it's a picture of my wife's teeth.
I said maybe you shouldn't have put your wife's teeth on the internet but that's a whole other story.
So in this case, he.
I walked him through something was very simple.
He took a picture, basically printed out the website. And we filed it with the with the copyright office. Right, and he put the copyright notice on the bottom of every page.
So now he has a federal registration for copyright for his website. So when anybody copies the material. All he had to do is send a letter over to him with a copy of the registration and said hey, I have a federal registration on this material it's
on my website I appreciate if you stop doing it, like 95% of people immediately stopped.
Save tons of money on lawyers, save tons of money on enforcement. It helped a lot. So copyrights again very simple, and you can use them for your recordings, you can use them for little literally your materials, your text written documents poems, your websites,
there's so many different areas you can use copyrights.
Bruce were you gonna ask a question. Quick question. Yeah. So is that 65 is that kind of per item. So like if you have 50 videos.
Yeah, how does that work. That's a great question. Yeah, so the way it works is that it's, it's per filing. Okay, now there's a thing called a compilation work.
So let's say that you have 10 images, and you want to fight you can file them together as a compilation as you if you want. All right. Now, the tricky thing with compilations is that if you, if you file a document that has 10 images in it.
The question is what's the essence of the copyright, when you file copyright it comes down to what's the essence of your copyright what's the protectable part is the essence.
So if you have 10 images, and somebody copies one image. The question is, did they really infringe upon your compilation of 10 images by copying one image.
It's a lot easier for you to say you know this one image.
which is the most important image.
I'm gonna file a trademark on that.
I mean, I'm gonna file a copyright on that image alone.
Then I'm gonna file a compilation on everything else
because they're not as important to me.
See, so whatever is the most important to you,
I would file as a separate copyright application personally
because it's inexpensive
and you're gonna get the maximum protection.
Think of it this way.
If I said to you, somebody here, tell me,
the background and the Mona Lisa,
what's in the background?
Does anybody know?
No idea.
So what do you think the essence
of the Mona Lisa painting is?
Her face.
The face, yep.
You see, that's a good example of how to know the smile,
right, her face.
Now in the background, you'll see like there's a cavern,
there's a mountain, there's a river that goes through,
there's grass.
Nobody cares.
I mean, honestly, nobody cares.
So if I took my face and I put it in a picture
with that exact same background,
I'm not saying to do this,
but I'm saying the chances of me committing
copyright infringement are not as high
as if I took her face and I put her in my background.
You see, that shows you what the essence
of the copyright is.
That's the way I would, no one has to Photoshop.
Yeah, somebody does have to Photoshop that
and I'm pretty sure it's gonna show up soon,
my picture on the Mona Lisa there with the hands crossed,
the hands like this, you know, that's, yeah.
And it'll probably be my wife who does it.
Yeah, in a sense it's at a law firm.
So copyrights, again, fairly inexpensive, easy to do.
If you go to that website,
you'll see a link that talks about registration
of copyrights.
In fact, let me see if I can pull it up real fast.
Copyright.gov, G-O-V.
All right, and right on that site, yep, there it is.
Wow, I got it right.
Yeah, you click on registration
and then there's a link that says types of works.
If you click on that, all the works are shown immediately.
In fact, I don't know if you want it.
Can I share my screen, Bruce?
Yeah, go for it.
All right, let me see.
Let me just share my screen real quick.
Thank you.
There you go, that's what it looks like.
I'll bring us back real quick.
This is the main site for copyrights.
Right here, you see a link that says registration.
Click on that and you see types of works right there.
Click on that.
And these are all the different types of works.
So if you're doing, let's say you're doing video recording.
Video recordings fall in here, videos.
You see on the motion pictures, videos.
You've got literary works.
So if you have materials that you're sending
to the people in your ministry, all that's protectable.
All right, so you can file a registration
for the literary work.
If you're taking pictures,
like you're taking photographs, right?
Those fall under visual arts.
I'm sorry, under photographs here.
Visual arts, that's really more like,
think of like paintings, think of like drawings.
Those are more like visual arts.
My daughter does a lot of visual arts work.
The photographs are literally that, your pictures, okay?
So if you're taking a picture of something
and it's pretty significant to you
and you want to stop others from just copying it,
that's the way to do it,
is to, I would put your copyright notice on it.
And then you can file.
Now, here's the thing.
A lot of people don't know this.
You don't actually have to file a copyright
with the copyright office to have legal rights
to your own copyright.
You actually automatically have them.
A lot of people didn't know that.
But here's the thing.
If you want to be able to declare statutory damages
for somebody stealing your material,
which, let me explain that real quickly.
If somebody copies your copyright,
the only way you get damages for that
is you have to prove what the damages are.
If you have a federal registration,
all you have to do is prove that somebody copied it.
You automatically get statutory damages.
It's automatically done.
Why is that important?
A lot of us are in ministry.
We don't want to sue people, right?
I mean, even the Bible even speaks about this.
Try to work things out with your brother beforehand.
Because if you let it go in front of the court,
whatever the judge says is going to happen.
So try to figure it out between yourselves
in the first place, right?
So with that being the case,
some might be thinking,
well, why do I even have to file then
if I'm not going to sue somebody?
The reason why is because
when you get a federal registration,
you can just send a copy of the federal registration
to somebody else.
They see a government document and they go away.
And it only costs you $65.
Do you know how much it costs
to get a cease and desist letter?
A lot.
Because the attorney is going to review your materials.
They're going to review what you're doing.
They're going to ask you if you have registration,
ask your scenario.
You're probably going to be two grand in the hole.
$2,000 just to get things together,
send a cease and desist letter.
So much easier to have the federal registration,
make a phone call.
Hey, I see you're using this material
or you have a picture of my wife's teeth on your site.
Here's the federal registration.
Please remove my wife's teeth from your site.
Okay?
So these are the kinds of things you can do,
especially with pictures of your kids, right?
Go ahead, Bruce.
Yeah, quick question.
So say we're coming to you for Lindsey's posture account.
We're like, how do we protect this or whatever?
Obviously we can trademark things
like the name of the podcast.
We could do the logo.
So like the visual representation of that brand.
But as far as the content goes, like we have 200 videos.
So should we copyright 200 videos?
Do we pick a few of those that are popular?
What do you think?
Yeah, that's a great question.
So the fact of the matter is even if you don't file,
it's already copyrighted.
It's just, do you wanna federally register them?
If there's a few of them,
let's say there's a handful of them
that are really important where there's a lot of traffic,
like there's a lot going on,
because we can actually,
we can monitor which of our videos
are getting more traffic than others.
If you see some of them are getting like a lot of traffic,
those might be the ones
you wanna get a federal registration on
because they're getting a lot of recognition.
You know, those TikTok videos
that have over a million followers,
you know, a million views,
those are the kind of ones you think,
you know, I better get some protection on this
to make sure that other people aren't using it.
But, and then if you're gonna file,
I wouldn't file 200 separate trademark,
I mean, separate copyright applications personally.
It's just, at some point it becomes prohibitive.
It depends upon, is this your stream of income?
Are other people going to potentially copy these things?
And if so, do you wanna place them on notice
before they do that?
Or see, if somebody copies your video,
what you can do is file for a copyright
after they infringe.
The problem is you can't get damages until after.
And so it gets very messy for trying to enforce.
So if I had 200 videos,
I'd find the ones that were most important to me.
I'd file only on those that are most important.
I'd place, but this is what I would do.
And every single person here watching should do this.
When you upload your videos,
there should be a title page.
Like there should be some kind of image
that comes across the screen
that has the name of what's going on.
And there should be a copyright notice right on it,
right on the front there.
So like any of my videos that are uploaded,
it always has, as an example, I have a certain challenge.
That challenge actually has the name.
It has the copyright notice on it.
So everybody knows you cannot copy this video
because there's a lot that goes into that video.
But then underneath that,
there's a details section that's provided in YouTube,
in Vimeo, even in TikTok.
In that area, you should, again,
put your copyright notice and say all rights reserved.
Copying is strictly prohibitive.
I mean, I would lay it out so everybody knows
this is not free info.
Like if you wanna use this material,
by all means, I may be able to license it to you
to make sure, again, that it's not being manipulated,
it's not being diluted,
the message is not being misconstrued
or used in a deceptive manner, right?
Because quite frankly, some of the things that you know,
another party is gonna want,
like they're gonna wanna use those techniques,
but they may not have the good purpose that you have,
the kingdom-minded purpose.
They may have a focus on like bringing people
into some kind of new age energy work kind of thing
or whatever it is.
And so you're thinking, well, there you go,
all rights reserved, copying is strictly prohibitive.
Yeah, you can do that, that's perfect.
And so I would have the copyright notice on top of that,
and then underneath it, all rights reserved,
copying is strictly prohibitive.
That's the way I would do it.
So now when people see that,
that's gonna place them on notice.
And there's gonna be some level of hesitation
because quite frankly,
not everybody's trying to do something corrupt.
Some people just don't know.
I mean, honestly, do you have any idea
how many people receive downloads from the Lord,
if I could use that terminology,
they receive downloads from the Lord
and they just spew them out,
like, or they see things that other people have,
and they say, I'm gonna do that
because they just don't know any better.
And so what we're trying to do, it's not just trying,
we're not trying to set up barriers
that nobody ever uses something ever.
We're trying to make sure that as the person
who is stewarded with this information,
if it is provided to others,
you're allowing it to be done in the right manner
so that the message is.
not changed. So it's not corrupted. So people aren't deceived. Um,
and so you help people the best way possible and you can do that.
Copyrights and trademarks and patents will allow you to do that. Go ahead,
Bruce.
Awesome. Yeah. And I, and I think, um, what I would say for, uh,
for the, the notice, I think it sounds like there's, there's, um,
the text that's going to be visually on the video. And, uh,
what we thought we would do is get that text, you know,
exactly what it should be. And what we'll do is we'll create like a,
a PNG for you guys that you can just drop on your timeline.
And then it just kind of watermarks it down in the bottom and you can just put
that on top of anything. So eventually whatever tool you're using. Um,
but what,
can you explain the difference between kind of what visually goes on the video
part of it and what would go on that description underneath the video?
Yeah. So on the video part, so you would have an image,
you would have the title, right? So if let's say that there's a ministry name,
right. And so, and that name, actually,
I'm going to go into this real quickly as I'm answering your question.
If you hire an attorney to protect your name, quote unquote, or to,
or to, to get your name registered with the state,
that does not mean that you have a trademark does not mean that you have a
federally registered trademark.
Doesn't mean that you have a state registered trademark.
What it means is that they filed the name with the secretary of state.
There's a secretary of state filing. Then there's a state trademark filing.
And then there's a United States patent trademark office,
federally registered filing. They are three completely different things.
So don't believe that just before,
because you filed the name of your entity
with the secretary of state that you have a federally registered trademark.
You don't. Okay. So those are three different things.
So why am I mentioning this in response to Bruce's question?
What Bruce is asking is you can tell he really loves all of you. Cause he,
he's trying to figure out how to make something very,
very user-friendly high utility,
where you can just kind of drop it in and it's going to help all of you.
So he's really, he's really thinking as a shepherd, quite frankly.
So with that in mind,
I just want to honor that by giving you this additional information.
So if you file with the secretary of state but at the same
time, you're going to use your,
you're going to provide your services throughout the United States,
or it's going to be online.
So people are going to be using your services from outside of the United,
from outside of the United States or from other states.
What you want to do is you want to file a federal trademark application. Okay.
Just remember that later, you know, at some future time, I can explain that.
Separate from that, if you're only going to use it within your state file,
you can file a state trademark application. Okay.
So we kind of touched base on that. So now let's go back to Bruce's question.
And I'll explain to you why I went into that.
So you have that main screenshot before the video starts, right?
So in that main screenshot, you're going to have the name of the entity.
You might have the name of the service, or you might have the name of the, uh,
the, not just the ministry,
but you might have the name of whatever you're providing.
If it's a course or whatever, that might be there too.
Would it be the YouTube YouTube channel, potentially like the YouTube channel?
If you have a YouTube channel, if there's a name for your YouTube channel,
that might be there as well on that first screenshot. Right.
And there should be an image.
Why should there be an image because you're really trying to catch the eye.
Remember like when, when you search for YouTube videos,
you don't get to see the video, you get to see that image.
And so that image is going to have a title.
It's going to have whatever the services or the product is.
And then there should be a picture of some sort to draw the eye of the people,
to pull them in, to make them want to press that button, to watch it. Right.
Cause if all, if all it is is words, then it's, you know, you're not,
you don't get as much of a charge out of it. So now the name of the entity,
if you have a trademark filed and it's pending, you should be using a TM.
Okay. That's what the TM is.
Do not use a circle R unless you have a federal registration.
If you do, you can be liable, meaning you can be sued for that.
A lot of people out there are using circle R's where they don't have federal
registrations. You can be sued for that.
It's called tortious interference with business practice. They pay people.
A lot of money does use really big terms that basically mean don't do it.
All right. That's really all it means bad. Do not do. Okay.
So if you have that name and it's important to your company, use a TM.
All right. Now, now that you have the name of your entity, that's there,
but then you have the name of your service. If your service name is unique again,
TM. Okay. So now on that,
and you also have an image there on that first screen, that first picture,
you should have the copyright notice circle,
see the year and the entity that owns it all on that first image.
So now what am I doing?
I'm making sure that the second that people see this,
they're going, oh my gosh.
Okay, the name of that company, that's important to,
that's owned by them.
The service, that's owned by them.
And this video, it's owned by them.
They're making it very clear.
And the video hasn't even started yet.
Now don't do this in a tacky way,
meaning huge TM over here, big CR over there,
you know, or big C over here, big R over there.
It's going to be so distracting and annoying.
You don't want to do that, right?
That's, I mean, I can show you guys how to do it properly.
Don't, don't do that.
I've seen people have so many notices
that nobody ever wants to touch their material, right?
It's kind of like when you get a Christmas gift,
you just want the gift wrapping and you want it like,
if there's 12 Christmas cards that come with your gift,
it's kind of frustrating
because you want to open the present, you know?
I mean, I'll open one card, but I'm not opening 12.
It should be the same way with your videos.
It should be very clean to be able to look at, all right?
That kind of answered the first picture for you, Bruce.
That's good, yeah.
And I think, you know,
so what we're trying to do is always trying to get the best
of both worlds, right?
So as you guys know, like we don't, we will,
I'm trying to figure out how we could place it.
So could we start the video and just have something kind of
on the bottom that does all this
while you're starting to talk?
Or could we put it at the end of the video?
How would you place it?
The way I would do is I would put it right up front
just because everybody's going to see the beginning.
Nobody's going to, you're always going to see that image.
It's always going to pop up.
If you try to put it somewhere in the video as it's going,
chances are somebody might not see it.
So it's just a moment that it's, as a matter of fact,
pretty much every movie that you ever see
at the end of it in the credits,
you're going to see the copyright notice.
You're going to see information with regard to trademarks.
You're going to see all sorts of stuff there.
So it's almost like an expectation
that it's going to be there.
Okay.
I think what we'll do is we'll put a template together
and an example, and then I'll run it by you, Peter,
if that's okay.
You give me a thumbs up and then I'll share it
with you guys.
Okay.
That's going to be invaluable, quite frankly,
because by doing that, you have placed the public on notice
with regard to every single video that you put out there.
Now there's, I'll go into something in a second.
I don't know if you want to acknowledge any questions yet,
or I do want to talk about trademark searching
because I don't want people to get into trouble.
Let's do that.
Yeah, I did have that written down as far as,
hey, I've got an idea for,
and what we do is we call it your kingdom channel name.
So it's your YouTube channel, your TikTok.
It's kind of one name that we use for everything.
Right.
So that's a great idea.
Like, hey, I've got this idea for a channel.
What would be a good next step to make sure
that you don't actually infringe
on someone else's trademark?
Yeah, that's a great question.
So let me share my screen one more time.
I'm going to show you, all right,
what I'm going to be sharing with you is,
this is what I call top level.
Why do I say top level?
You should not rely upon this.
This is what I do for a knockout search, right?
You just go www.uspto.gov.
It's the United States Patent and Trademark Office website.
See that?
That's what it looks like.
Right here, you see the button that says trademarks.
And the trademarks, you see where it says
searching trademarks?
You click on that.
Right at the top here,
they try to make themselves look really fancy
by having a push button and then having it in text.
It's the same thing.
There's no difference between the two.
So you just click one of them.
You're brought to this screen.
Select the search option.
All right, so there's a basic word search,
and then there's a word or design mark search.
I'm, just to be clear,
what I'm showing you here is like a hundredth,
a hundredth of what I teach, all right?
So I'm just,
but I want to make it so that at least
you can do a knockout search very quick, okay?
So this, I guess for all of you here,
you could probably use the first one.
And you can just type in the word.
So I actually own a trademark.
It's called Challenge Whisper, right?
Challenge Whisper, there it is.
So if I type in Challenge Whisper and I do a search,
you see how it pops up right there?
That's my, that's my trademark, okay?
I filed this in May, on May 10th, 2021.
It's in section 1B.
Somebody tell me what section 1B means.
Somebody type it in the chat.
What's section 1B mean?
Let's see how impressive this is.
No idea.
Intent to use.
Intent to use, come on.
Well done.
Very well done.
Come on, people.
That's so good.
So what does that mean?
That means that I knew that name was going to be important
for the future and I didn't want other people to take it.
So I filed for.
beforehand, I already own it. So that means other people can't
use that name associated with challenges at all. I am the
challenge whisperer, so to speak, right. And so now that
name is procured. So now let's say you thought you was thinking,
well, you know, I like the name, let's say, kingdom, kingdom
heart. So you're thinking, well, I'm doing heart healing, right.
So I'm going to use the name kingdom heart in US church, you
see all these registrations that are out there. So there's a
kingdom heart ministries right there. And there's kingdom
hearts here, there's a whole bunch of them that are out
there. So what does that mean? That means that somebody else
has either a federal registration for that name, or
they have an application that's pending for that name. Now, you
know, Bruce, again, I go into a lot more detail separate, but
I'm just kind of giving you a really quick synopsis. If you
see next to the name, the word dead, you see all the way to the
right here, dad's gonna ask about that. What is Yeah, what
that means what the word dead means, it only means that they
didn't renew their trademark. But it doesn't mean that they
stopped using it. It just means they didn't renew it. So it's
your job to now go do some searching, like on Google or
use, there's a thing called the Wayback Machine, which is
something that I've talked about the Wayback Machine, you can is
an incredible resource, I can look up websites that have been
on the internet that are no longer there. It was created by
MIT, who ironically is one of my clients, I do patent work for
MIT. And so you can actually go on the Wayback Machine, look up
type in a domain name, and then look up the website in 1983 87,
you can figure that out, figure all this stuff out. So just to I
want to keep a very top level for everybody here. Again, this
is just imagine you came up with a name, you say Kingdom Hearts,
let me just do a really quick search, you typed it here, you
submitted query, you already saw it, there's now you can go in
here, click the trademark, look at it. No, I do not want to give
feedback, government, thank you very much. And now you can look
and you can see up, it's an abandoned trademark. But it was
focused on bookmarks, were the goods, you know, so you can look
and see what the trademark was for it was a one B. So it was an
intent to use. So why am I showing you this, you can
actually do a very quick top level search for a number of
different names, and get an idea of can I knock it out very
fast, right? Now, what I just showed you, again, is like, like
maybe 5% of the way it should be done. Okay. But this is a quick
resource you can do. So let's say you have 10 different
trademarks, you want to potentially use, you can go
online, do something like this and say, Oh, I knocked out seven
of them immediately. So now you can actually talk to an attorney
about only three, instead of talking to them about 10.
Because the more time you spend with an attorney, the more money
you spend, because they bill per hour, they don't sell you
products, they sell you time. Right. And so for that reason,
the more you can knock out up front, the less cost is going to
be for you overall. But this is a website that's available. And
I'm kind of hesitant to stop there. Because what I've, what I
don't want you to do is kind of do a search and say, Oh, it's
clear, don't do that. Because I showed you like 5% of what you
should know, I just want you to know that it's there. So you can
do a quick knockout search if you so chose. Right. But
trademark searching is very important before you start using
a name. Because if somebody actually does have a federal
registration, then you can be liable for trademark
infringement. That's what happened with both with both
examples that I gave you, when we started out, that woman had
to change the name of her company, the name of the
services, that gentleman and that company had to change the
molds for the company, change the name of the company, pull
the product off the shelves, change the packaging, change the
website, all those things, it'd be great. If whatever we're
being provided with by the Lord, or whatever great idea you have
yourself, you're starting in the right manner. And that's why
trademark search is very important. So there are entities
that do trademark searches, you can hire attorneys to do
trademark searches. But you can do a really quick knockout one
yourself by playing around with this tool. And I actually teach
on how to do it in depth, like, we spend a lot of time doing
this. But I wanted to kind of give you some information about
the resource.
That's great. I appreciate that.
So, and I think the same thing, just to kind of wrap up the copyright of the video idea because I know a lot of people that's how we're putting content and work out is through the video.
So that screenshot and the description. Is that all we would need in that description is just the copyright the year, and like the name or the company or the, that's all you need.
Yeah, it's very simple. Cool. Very, very simple. Yeah. Very good.
I'm gonna, there's a couple good questions here.
Let's just jump in here.
And if you guys have a question you can also raise your hand and we'll, we'll come to you. Have you just ask the fun part. This is the fun part.
Asking questions.
Legal questions like we have an attorney that we use for kingdom messengers and for
all the things that we do for our company. And Peter's going to be helping us like audit some of that so we'll see how good he is in a shortly.
And, but my number one thing that I do for him is normally just asking questions like that's what I pay most of the time is just to send them an email Hey, this is a question he just responds that's it so you guys actually have that opportunity
now to ask Peter questions that you may have, because he's very generously offered his time to us so it's good to marry and just just to set the stage so everybody knows this is not legal advice.
All right, none of this is legal advice and just give you information of what the law is.
I just want to make sure you're aware of what's going on. Okay, right. Thank you. Yeah.
You're muted there.
Okay.
Oh, let's get you unmuted.
Hey, I think you're still muted Marion.
I don't know why it keeps meeting you. I'm sorry.
I keep on muting I'm on.
We can hear you now. Okay. Okay, so I'm in Canada, Peter so yes, same process in Canada, but I do notice that most of the people watch my, my things are from the US.
How does that work is, if I wonderful question, Canada, covered for the US or is that different. Yeah, it's a wonderful question. In fact, the last, the last two.
Bruce I don't, I hope you don't mind me mentioning this but the last two challenges that actually did 20% of the people were from Canada, which was amazing.
So, we actually had a foreign agent come from Canada to speak about the law in Canada so here's the way it breaks down the law in Canada is very similar, very similar to the US.
The difference with the with Canada and the United States is that Canada spent takes a lot longer it can take you three years to get a trademark in Canada.
So, let's say that you're in Canada, and you're marketing things and services in the United States, then you're going to want rights in the United States.
So generally what you're looking at is you're looking at a few things. One of them is where things being manufactured.
And the other thing is where things being purchased. Okay, those are two different things. So if I'm providing product and the product is being manufactured in.
Let's say, Taiwan, but it's being sold in Europe, and in the United States, then I want rights in the United States, and in Europe, but at the same time it'd be nice to have rights in Taiwan so that nobody can't nobody else can manufacturing that location.
So, in your situation since you're in Canada.
Are you providing services or goods is a predominantly services or goods
videos, videos. Okay, so those are pretty much. Well, are they videos to purchase.
No, not at the moment. Okay, so it's that would be really services. So then what you would want to do is file copyright application in the United States.
If predominantly your consumers are in the United States, but you can also do so in Canada, Canada has a really good, very good system.
So you can follow that in fact if you need somebody. Paula Clancy I've known for probably, gosh, 14 years. She is remarkable. And she, she in fact, she works for galleons.
She was with galling, which is an IP boutique in Canada. And then she left because she had so many clients.
But then galling one of her back so badly. So now she actually went back, like a few months ago she went back, but she maintains her her billable rate, as if she were not in the law firm so her rates very reasonable.
I will speak to Paula Clancy in fact I'll give Bruce her information.
And when you speak to her just say Peter and you have a sent you.
And she'll discount your stuff. So, because we work together like I said a very long time, and I, I can trust her.
Very good.
You're welcome. So Rebecca had a really good question in the chat earlier.
See if I could find it.
Yes, I was just asking, because sometimes you may have a name or one idea for the name but maybe there's a variation that you want to do to that.
And it's all sort of still all the same. So do you have to do separate things for each one of the variations or can you do the main name with the potential variations all of it.
Yeah, that's a great question.
And this is where it's really important to work with me if I had to be frank about this even though I'm Peter. This is where it's really important to when you're working with an attorney to make sure that you can.
The attorney is more like a family member, it's going to be very honest with you. Okay, so here's the situation.
If, let's say the name Microsoft, there's a name Microsoft right but then there's Microsoft Excel, Microsoft Word, there's Microsoft all these other Microsoft apps right now you can just say I own Microsoft, and then use that name with all these other things,
you can only own that name Microsoft but if you want to prevent others from using the word Excel, or using the word word associated with word processing which in and of itself would be very difficult, because it's kind of descriptive.
But, so what you got to look at it you got to look at, look at your total trademark, if it's two words, and you own one of the words already the question is are you going to get upset if somebody uses the other word.
That's what you have to ask yourself. If somebody comes out there and they have hey I sell the Excel product.
Are you going to be upset about that when you're Microsoft, if you are, then you should be owning you should be filing for that word alone as well.
But then the question is, do you use the word alone, or do you always use them together, because if you always use them together you're never going to be able to file a trademark application for the word alone, because you're never going to be able to provide
what's called a specimen.
So to file a trademark application you have to provide what's called a specimen which shows that trademark being used in interstate commerce. Right. So, as an example, I'll give you an example I love frankincense.
So right here is doTERRA.
I don't know if you can see it doesn't come up very clear. Yeah. Oh, there we go. See doTERRA.
Right, and it's frankincense right so their name is on it.
Okay, so, so anytime that you know anytime that somebody sees this product you're going to go up doTERRA all right very important that's their product.
Now there's a certain quality associated with it, blah blah blah.
But if there was another word next to it so like the doTERRA prime line.
Am I going to be, are they going to be upset if somebody has a prime line of essential oils.
If they are going to be upset about that then they should in fact file for the name prime, but if they only use the words doTERRA prime and they never use prime alone.
It's going to be very hard to provide a specimen to United States Patent Trademark Office showing use of the word prime alone because you never use it alone.
You see what I mean so you have to go by how is it used.
If you're always doing Microsoft Office, Microsoft Excel, then you can't just file for office alone.
Unless you're going to have office on the packaging on the products on the website alone. If you do have that alone, then you can follow trademark on that alone.
Okay, so now you asked a really good question, Rebecca, which is well what about variations, what if I have Microsoft Office but then I have Microsoft Office net and Microsoft offices and Microsoft, you know, off, you know, things like that.
If I have that so if I need to one, ask yourself the same question every time somebody uses that name alone am I going to be upset. If I am.
I want to file for it. Do I use the name alone on the packaging. Do I use the name alone on the product. If I do, then I can support following a separate trademark application for it.
If I don't, then you're always going to have to file Microsoft Office together, you're never going to be able to follow it along.
Okay.
Very good. Let's go over to Ben.
Hey Ben.
You're muted. Oh, there we go. Go ahead. I think we did both at the same time I unmuted and then.
Anyway, I hope you can hear me now.
Can you hear me. Yeah, it's kind of low but it's okay I can, I can.
turn it up. Yeah. Okay, not sure what I can do on my side. I'm
from Germany. So I'm not sure if you can speak to that. Or if you
have somebody that you know, you know, that could get advice.
I'm sorry, I got on here late because I was with my kids here.
I had to take care of them. So I need to watch the replay. But
that was would be my question.
Yeah, one of my one of my largest clients is actually in
Germany key optic. And so they're in photonics and
lighting. And they do a lot of work in medical device, work in
lighting and laser work. And, and so if you're asking with
regard to Germany, are there intellectual property rights?
Yep, they certainly are. Germany is a member of the EPO, the
European patent office, the European patent organization. So
you can actually file a trademark or patent with, let's
see, the technology that you're doing with is it mostly names or
videos? Or is it products? Or what? What is it?
That's coaching, which is part of that is videos and some stuff.
Yeah, that's copyright. Yeah, they have their own. They have
their own intellectual property organization. Yeah. So you can
actually file directly in Germany. And I have agents in
Germany to pretty much have agents in every country of the
world. I mean, I've been doing this a long time. So if you need
somebody, I can refer you to somebody.
But it would be very nice. How can we manage that via Bruce?
Yeah, it will all be through Bruce. Bruce is the shepherd
here. I'll be feeding him.
Awesome. Thank you so much. Appreciate your time. I'll watch
the replay.
My pleasure. Thank you.
Yeah, let's go to Monica here.
There we go.
Hi, how are you?
I'm doing great. Thank you so much. This information is
amazing.
Awesome. Amen. That's awesome.
Question going back to your example of when you did the
lookup of Kingdom Hearts, and you saw what they were selling,
which was bookmarks. So in my, in my business, I just rebranded
and it's called Mon Ministries. But within that I do business
coaching, and I also have like digital products. But at the
same time, I also have a healing ministry. So I connect with you
there.
Which is bringing that into the kind of marketplace ministry.
If you have a product that that you sell and one that you don't
because I don't charge for that. Should it should you have two
different names? Because I know in that description, does that
even need to go on the description? Or should it be
something separate? How does it work when you have a
really good question? What you're asking actually is is
something that I would coach on. So there's Alright, so
there's a legal perspective things. And then there's the
business perspective of things and they should work together.
Right. But a lot of people will focus exclusively on the legal
or exclusively on the business and they kind of so you end up
with this instead, and it doesn't really work well. So if
you have one, one section of your business, let's say that's
associated with coaching, right? And let's say that what are you
coaching specifically on?
I'm coaching on visibility branding.
Okay, that's perfect. Yeah. So let's let's say branding. So you
have coaching on branding, and then you have a healing
ministry, right? And so you're saying, well, should I have them
both on the same name? Basically, should I have the
branding industry separate from the from the healing ministry?
Remember, your name is incredibly important. Right?
Whatever you name, something is incredibly important. And when
you start gathering a following of individuals who are focused
on that name, they're looking for a certain quality of
service. They're looking for a certain specific item or a
specific service. If I start if I have the same name for
different services that really aren't related, it can get a
little confusing to the consumer. That's kind of like a
little business advice, it can get a little confusing. So like
if I have a healing ministry here, and I call it like, let's
say, realized acceleration, right, let's say I call it
realized acceleration, I just made it up. And then separate
over here, I have a branding company, and I try to call that
realized acceleration, then the people that see that name are
not going to know is that for the healing ministry? Or is that
for the branding company? Like, which one is it? And so when you
have a certain name, you really want it to be very clear. What
are the services that are associated with that and get a
following before behind that. And that'll increase
increase the recognition of that and provide more strength and clarity. When you use that name for
everything from like vacuum cleaners to like, you know, liposuction, or maybe those are related,
right? Suction, suction, I don't know. But so maybe that's a bad example. So, but even that,
and then ice cream, right? You're like, what in the world do they have to do with each other,
right? So I would personally, I would come up with a different name for my healing ministry
from my branding company. That's what I would do personally. Now, when you follow a trademark
application, you can have a trademark on multiple different things. That because what I just told
you is more like business advice versus legal advice. Now, let's just focus on the legal part.
And then I'm going to put it all together. In the legal arena, you can decide to have that name for
both branding and for coaching on, you know, in healing. Like you could, you could have it on
both of those. They will be different international, what are called international classes.
Okay. Everybody type in the chat, international class, because I want you to remember that word.
All right. Your services will fall into what's called an international class. Okay.
So you might follow a trademark in class nine and in class 35 and in course, class 41,
class nine is associated with goods. So like, let's say electronics devices,
class 35 is a service. Class 41 is a service too, but it's a different type of service.
So you can have the same trademark on multiple things. You just need to follow them on different
international classes. Got it. That's all you have to do. So that's okay. But now let's combine the
two, the legal side and the business side. If you file one application for international class nine
and class 35, which is an actual good and a service. So as an example, let's say toothbrushes.
And then I want to have, let's say dental cleaning. So one's a service and one's a product
that makes sense to have the same name for both makes sense, right? Because they're kind of related.
So in that case, you would have one trademark application in two different classes.
That makes sense. But if you're doing vacuum cleaners and ice cream, that makes no sense.
So I wouldn't have that same trademark in those two international classes there,
even though legally you can, it's just not good business. Does that make sense?
Yeah. If your target audience, I call them assignments, are the same people
for both because mine is all of my coaching is for faith led entrepreneurs. So would that still
be something that you would recommend separating? Well, so if all your coaching,
sorry, are you saying that you're coaching in the area of the healing ministry?
The people that are coming to you for healing ministry guidance are the ones that you're
giving the information on and branding? Pretty much. They're the same audience. Yeah.
Yeah. That's a very good question. So then really what you have is you have an entity
with multiple services. What I would do is I would have a name for the entity and then have
the different services that are provided versus like a different name for each service.
You see what I mean? Because you want people to see you and then you have multiple services that
you provide. That you should be a name, should be a brand. People should look at that name and go,
oh, I know that name. Now under that name, there's different services they provide,
but you may not necessarily have to provide different trademarks associated with those
services because you're not marketing those services separate from those people.
They're always coming to the brand. And then as an example, Bruce has,
Bruce, what is your company? Inovia? Inovo, yeah. And then we have Tribe Social,
Kingdom Messengers, and Posture Podcasts are all kind of doing business as part.
Right. So there's Inova and then he has a lot of different services that he's providing.
So he may, in his case, he may provide services only. These people here may not go into this
category as well, or they may. You don't know. If he's marketing them separately, then it makes
sense to have different names for them because he's marketing them differently, right? They're
separately being marketed. But if they're always going through the main name, he may not have to.
It just, it depends on the specific scenario. This is why it's important to talk to an attorney
and break it down and say, okay, everybody, as an example, when people come to me in Ministry
for Healing, I'm making them aware of most.
multiple different things, but I don't break each different area into a different name.
They're always coming in for this one thing, and they're receiving multiple things.
So it really depends on your specific scenario, but from what you're saying, it sounds to
me that everybody who's coming to you for the healing, those are the people that you're
teaching the branding.
You're not teaching the branding separate from the people that are doing the healing.
If that's the case, then you can just have one name for the whole entity and just provide
both services, because you're not marketing them separate.
Yeah.
And the question I was going to ask was, in that case where you have a brand, an entity
in the middle, and then a number of services, would you recommend trademarking each of the,
say, three services?
Because typically, for some example, Kingdom Messengers or Tribe Social, other than at
the very bottom of the website, it says this application is built by Innovo Studios LLC,
just to link back more for a business standpoint than legal or anything.
We have only trademarked those services.
We never really trademarked the entity that sits in the middle.
I would trademark the entity itself, because that's how the people are drawn by the main
entity name.
And then you have the individual services as well.
In your specific case, people know the name.
They know the names of those services.
As they become aware of the name of those services, you do want to have trademarks on
those separately, because imagine if somebody came along and said, I'm creating Tribe Social,
and I'm going to go ahead and I'm going to market that.
That's a great idea.
I like that name, too.
I'm going to use it.
So now they go use it.
And then separate from that, even worse, what if they file a trademark for it?
Well, they can't, because we've already filed a trademark for it.
Now we're talking something that's even deeper, again, which is common law rights versus federal
filing rights.
There's a whole other body here.
I'll give people the 10-second summary.
If you've been using a certain name in a certain geographical region, you may be able to continue
using it, even if somebody gets a federal registration after you, because you've been
using it in that geographical region.
But when they get the federal registration, you can't expand.
It's like they put a net over you.
So now you can't go any further, because if you go further, you're infringing their federal
registration.
A federal registration gives you all the United States.
See that?
So that's why I tell people, file a federal registration.
Now you have the whole country.
You have all the United States.
You're done, as opposed to filing every single state that you go to.
But anyways, this is stuff that I go into way more detail, because you can confuse people
if you give too many one-second summaries.
Thank you so much.
I appreciate it.
Oh, you're so welcome.
You're so welcome.
Awesome.
Any other questions, guys, that you guys have for Peter?
We can definitely take some more.
I had a question regarding music.
So we have some worship leaders, we have some musicians who are creating original music,
and they're posting those videos on YouTube or TikTok or some platform.
Just best practices as far as like, obviously, it would be great to go copyright each song
that comes out to say that you own it.
What would be your advice for those guys?
Yeah, so if people are composing music, the music industry is tough if you're trying to
make money through music, because we used to sell the LPs, used to sell the 45s, used
to sell records.
So it's easy to determine your sales.
Well, now people just, they'll copy the music.
As a matter of fact, on TikTok, you can actually push a button to grab the audio.
Yeah, it's encouraged.
You're right.
It's actually encouraged on TikTok, right?
And so it's great for creating content.
But if you're like an original content creator, you just you want to know how to protect yourself
in the process, right?
There's ways to do it right.
So what I would do is, first of all, let's say you got 20, 30 different songs.
I would be falling on the ones that are most important to you, quite frankly, because even
though it's only 65 bucks, it adds up.
If you've got like 100 different songs, that's $6,500.
So it adds up pretty fast.
Even though you can follow it yourself, I showed you the website.
And like I said, there's a lot more to learn in this area.
But still, it's relatively inexpensive.
So what I would say is, find the ones that are most important to you.
You can follow the federal registration on.
those but for literally every single song you should have a copyright notice and every one of
them remember you don't have to file let's make sure for clarity purposes you understand this
you do not have to file anything with the copyright office to put a copyright notice on your works
everybody has to understand that some people believe you have to file something with the
copyright office to put it on a copyright notice you don't so that means you can put
your copyright notice on every video on every song on every book on every publication on every
flow chart you can put your copyright notice on there okay you do not have to file first
matter of fact you don't have to file at all the reason why you're filing is because
you want to if other people if you think there's a high chance that somebody's going to steal your
material and you get the federal registration you give them a copy of the federal registration
they just go away because they don't want to deal with the government it's a it's a it's a much
easier way to win for your important works so what i would do is i would take my most important like
five songs and i would file federal registration on something like that but every single one of
my songs is going to have the copyright notice on it every one of them got it that that's helpful
and um i didn't know if you knew of any i know there's there's services out there that will
do some of the this for you especially for musicians especially getting into like worship
songs and like ccli licensing stuff which anything in church world that that's something you have to
deal with you mean the filing of the trademark applications and the copyright applications those
kind of things right yeah yeah so there are outfits it depends on how much money you want
to spend to be quite frank with you um this is something you can do on your own like it's not
that difficult you can actually i'm not encouraging you to do it on your own if you haven't done this
before i would make sure you know what you're doing beforehand but what i would do personally
is i would get an attorney that you trust work with them a few times get to know how to do it
practice it a few times with them and then if you get a paralegal or a legal assistant or like an
associate you know within your company they can be doing it on their own you know because you've
already done it two or three times you know the process i mean the name of the company is always
the same the address is always the same you know the owner is always the same it's it's it becomes
pretty simple after you do it a number of times like i'm again i'm not encouraging you to do it
on your own right up front and get it wrong but what i would do is get a good attorney to do that
with you because there are services out there that will work with you but what i find is they cost a
lot of money and quite frankly they're doing something that you could have an assistant do
it's not that difficult um but you know yeah i mean as an example like i ran i ran a bunch
of certain events i hired an agency to do that right to help me back it up i spent twenty five
thousand dollars in doing that i also let go of the agency right away i said why did i do this
like it was it didn't make sense um but that was because they were making certain mistakes
and things so it really depends upon how much time you have and if you're somebody who can
really understand how to click buttons and enter into text it's it's not that tough
gotcha that's helpful but there are entities that you can actually get a license from which is
actually very interesting there are websites where you can license music you can license
background sounds um you know any like thunder sounds and rain sounds and anything else you can
think of and actually songs and music you can license from there from like nine bucks a month
nine bucks a month yeah i think we uh we use something like envato and i think there's another
one uh like artists art list art yeah our list is one that i've used art list.io i think it is
yeah let's say envato and you'll see like when you purchase something or download something from
one of their uh one of their piece of music or something you'll get a license you know uh it's
like a um i can't remember exactly it's like a license number or something that that associates
it back with you so that if you do get that notorious youtube copyright claim that first
time you see it you're like oh my gosh what what is going wrong i've gotten those yeah we get them
all the time um and you just go in and uh we just show you have to there's like a place where you
can literally upload you know the envato license number or something there and then it clears it
every time and um yeah so that's good to know and i don't know if leanne if you had had anything to
say on on that i just know just
One of the things I used to tell my kids, because I worked with teenagers with music and stuff,
is establishing the date that you wrote it. So if you can print out the music and then
burn it onto a CD so you can prove it and then mail it to yourself so that you have the date
on postage somehow that establishes when it was actually written,
that's another way to protect and define when you wrote it.
Yeah, and that process used to be used in the patent world. It doesn't work in the patent
world because it used to be what's called, they used to do an analysis to determine when was it
first conceived. So they used to look at conception, due diligence, and then reduction of practice.
Those are legal terms, sorry. But basically what it meant is, when did you come up with the idea?
When did you reduce it to practice, right? How long were you working on it? And then
when was it reduced to practice? So people would mail themselves these things and the government
changed it to a first to file system. They said, I don't care when you conceive it.
I really don't care. What I care about is when you file it with the patent office.
And so that whole thing of mailing to yourself doesn't work anymore. The government changed that.
Patents, but for the copyright, that's different?
Yeah, that's only in the patent side. In the copyright side, you can, by all means,
you can mail stuff to yourself to show when you first created the musical work, if you want.
Awesome. Yeah, it's a great world when you understand how to work it. It's just,
it's the problem that I find is a lot of people go out there and they start using the name that
they like. They start bringing the product that they like. And then two, three years down the
road, they get sued. And so it's most people say, well, I'll get a cease and desist letter,
and then I'll change it. It's like, no, there's no requirement to send you a cease and desist
letter. You can be flat out sued. And people can actually, what I've seen a lot of times
is they require you to pay some money up front. They say, look, I want a hundred thousand dollars.
You know, that's going to summarize your damages. Plus I want you to stop going forward.
And now that's the difference between, you know, a, well, let me change product on the
shelf. It can be very expensive to, well, now I've got to get rid of the money that we've made
and that, that can shut down a company. And so it's so much better when you're on a solid
foundation, you've done your own patent searches, your trademark searches, you've, you know,
you determine if you should follow or not. You know, sometimes you're not following a patent so
you can enforce it. It might be so you can license it to another party, or maybe that you don't even
need the file that's between you and God. You should sit down with the Lord and say, Hey,
do you want me to follow this? Or do I not follow this? Or did this idea come to me to give to
somebody else? Like that's, that's all part of being in a secret place and hearing him clearly,
to know what to do with what you receive. But if you're going forward in the business world,
this, this is a fallen world where people will enforce their rights. So you want to make sure
you're working within the legal system. And ironically, our father's also a judge. So it's
good to actually use the legal system in the right manner.
That's great. I love that perspective. And I think one thing you said, that's, that's really
helpful is this idea that this should inspire you to be more bold and more courageous with,
with the things that you create and not more hesitant or scared. Right? It actually empowers
you. It's not holding you back. Yeah, that's a really good point, Bruce, because
you want to be able to go forward and not worry about things. You see, when you set,
when you're building a really large skyscraper, you start out with a very solid foundation.
That's that foundation has got to be strong enough to support that entire building that's
going to go up over time. And that the high points of the skyscrapers may have really cool
ornamental designs and really neat mirrors and glass and all sorts of stuff. But if that
foundation is bad, I don't care how beautiful that thing, look, it's, it's going to fall.
So you got to make sure that the foundation is solid. How do you make sure the foundation is
solid? Check these things. Like maybe you did hear the name properly, but the name,
maybe that that's something for you to pray into. And then you come up with the name of
the company. Maybe that name wasn't the name of the company. I mean, think about this. Like
we receive these words from the Lord all the time. He's constantly talking to you. He uses,
not just impressions, but he speaks audibly. He also separate from that. We'll use license plates,
nature, like other people, like he talks to us all the time and he knows how you like to hear
his voice. So he will speak to you quite often in the voice that you like to hear, unless he's
trying to train you in another area. Right? So you're getting all this information.
But just because you heard that name doesn't mean that's the name of the company.
Now you heard the name, it's like, Lord, is it the name of the company?
I mean, do you have any idea how many people populate Facebook just because they heard the Lord speak?
If they would have stood still for a moment and said, Lord, I heard what you said.
Let me leave Facebook alone and hear what else you have to say.
That was a door for me to enter to receive greater revelation and personal relationship with you.
It wasn't a moment for me to go on to Facebook and grab a ton of likes.
You know, it's like, what was the full message?
Like, what exactly is the full message?
Like, God is a tri-part being, Father, Son, Holy Spirit.
You're a tri-part being, flesh, soul, and spirit.
If you receive the word, chances are there's at least two other parts to it.
That's not in the Bible, but in my experience, that's been the case most of the time.
There's usually more.
So go back before him and like, what else are you showing?
So if you get that name, you know, trademark search is a great thing to do just to make sure you're on solid foundation.
Now, what can you do?
You don't have to worry about legal issues.
It's a lot easier.
You don't have to be worrying about these things.
Why not do it right in the beginning?
So your skyscraper can be glorious, point to the sky, and people, when they see it, will think of hopefully the Lord.
So that's the way I would go with it.
That's a very good point, Bruce.
No, I love that perspective.
And just as we're kind of wrapping up, I think there was one question I just want to go back to from Rebecca.
You're saying that there are three different places to file the trademark,
Secretary of State, the state, and federally.
How do you do this at the state level was the question.
Yeah, so this is, it would take too much time to do that here.
This is something that, you know, I would do separate.
But there, you can go to the Secretary of State in your state to file for a corporate name.
And before you do that, you should do a corporate name search, which you can do on the Secretary of State site.
Then if you're going to do a state trademark application, there is a website just for state trademarks.
If you're going to do a federal registration, that's the USPTO.gov site.
That's where you would do the federal registration.
That's for all the United States.
Now, if you're going to file in Germany, as an example, like Ben was asking about Germany.
So if you want to file in Germany, you can file a trademark directly in Germany or you can file through what's called the EPO.
So you file one application with the EPO and then you designate the countries of Europe that you actually want to obtain rights in.
Because if you're obtaining rights in Germany, you may actually want rights in Spain, you might want rights in France.
There may be other regions, other countries within Europe that you want, not just Germany.
And so you can file one EPO application or like Marion was mentioning, she's from Canada.
You can file one trademark application in Canada and obtain all of Canada.
So it depends upon where you're going to sell your products, where you're going to provide your services.
Now, I will offer you this.
If you, if you are only, if you only see a market for your goods or services being the United States, where you can manufacture in Malaysia, Indonesia, India, Taiwan, Japan, China.
Then you may consider only obtaining rights in the United States because people can manufacture anywhere they want, but they can't sell it.
You see what I'm saying? If the only market is the United States and you obtain and you want to stop the people from manufacturing in China, but they can only sell in the United States.
Well, why would somebody continue manufacturing in China if they can never sell it?
And the other part is if you go and you shut down China and they go into Malaysia, you shut down Malaysia and they go into Indonesia and you shut down Indonesia and they go into Taiwan.
Well, if you have the United States, I don't care where you make it. You can't sell it.
This is why it's really important to understand your markets.
Is your market the US? Is it Europe? Is it Germany? Is it Canada? Is it somewhere else? Figure that out.
And the good part is through IP addresses, through all sorts of technology, you can tell where your consumers are.
Once you know that, you know where you should obtain rights.
It's awesome. Good. Well, this was fantastic, Peter. This is really good.
If you guys want, you can just blow up the chat here and just thank Peter for taking some time, just sharing his perspective.
It's been very helpful. I've learned quite a bit.
And now we've got to go put some copyright notices on some videos, on just 200 videos in YouTube.
Hopefully we'll have maybe a part two in the future at some point, and we'll have some other, you know, topics we could discuss, but really appreciate it, Peter.
Thanks for taking the time, and yeah, just thanks for investing in this community. I think it's going to go a long way to help share the gospel online in a way that emboldens us, not makes us more cautious, and so appreciate it.
Yeah, absolutely. The awareness is good, and then, I mean, this again, everyone, there's a fraction of what you should know in these areas, especially as entrepreneurs, as business owners.
It's a fraction of it, so it's important to, you know, we've gone through a number of things here, you should watch the video again, become familiar with these things, but there's a lot more, yeah.
Awesome. Yeah, and we'll mention, I know we're going to put this masterclass into our roadmap. We'll drop some links and some of the things that Peter has recommended, and Peter also does have his own coaching program as well, so we'll probably drop a link to that.
So in case your particular business is needing a lot more than kind of just this, this, what we covered today, which was very high level, I'll just drop some info there, so you can link back to that.
Awesome. Great. Cool, guys. Well, thanks for joining us, and we'll see you guys on our next coaching call, so have a great weekend. We'll talk soon, Peter.
Great. Nice to meet all of you. Take care.