WEBVTT

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Hey guys, we are excited to have Peter here with us.

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He has generously given up his time

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while in the midst of travels

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and a number of the things he's got going on

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the next couple of days.

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He's hopping on here to chat with us

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and chat with our Kingdom Messenger members.

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And so Peter, we just really appreciate you taking the time

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to chat with us, I guess.

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Yeah, this is great.

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Thanks for inviting me.

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I just love what you and Lindsay are doing

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and what you're doing in your community.

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So it's such an honor to be with you both.

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Thanks a lot.

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That's awesome.

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So I met Peter through our master's mind through 100X.

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We share similar heart and passion for Kingdom.

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And we're kind of on doing it

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in this sort of a technology media mountain.

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And Peter's bringing Kingdom to his space

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in the legal area.

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And I just love his perspective,

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his heart for how Kingdom and protecting your ideas

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and all of that goes together.

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And I thought this would be so valuable

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for Kingdom Messengers

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who are crafting a message themselves.

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They're putting content out,

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they're putting videos out,

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they're putting images and brands and things like that.

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So we wanna make sure we equip you guys

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with everything we can possibly do.

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And this will be definitely very interactive.

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So if you guys have questions, jot them down,

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we'll be watching the chat.

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And then we'll definitely bring some of you guys on

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and discuss some of these.

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So very good.

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So Peter, I'll let you kick it off and we'll go into it.

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Yeah, that's great.

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So thanks everybody for having me here.

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This is a lot of fun.

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I love doing this.

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So in the legal profession,

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it's not too often you get to just sit down

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and just love on people and guide them

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before they get in trouble.

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Cause like everybody that reaches out

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is already in trouble.

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And so it's so nice to be on the side of talking to people

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before it happens and hopefully it never happens.

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So let me start out with a story.

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This is a true story.

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I'm just gonna give you,

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actually I'll give you two of them.

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So it was about a month ago, I received a call.

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It was from a woman and she had had a company

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that was formed for about maybe two years

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and it was taking off.

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They were located in another country

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and so she was providing a service and she was in ministry.

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And so her focus was really on heart healing.

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And so her ministry was all focused on heart healing

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and they'd been around for about, like I said, two years.

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They're starting to make money,

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starting to, the roots were really getting strong

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and they were taking off.

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She reached out to me and she just sounded so distraught.

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Like she was so sad.

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And I said, you know, what's going on?

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And I knew the person that referred her over.

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So I just decided to sit down and talk with her.

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She said she got a cease and desist letter.

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And I said, for what?

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And she said, well, you know, I've been using this company

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and the name of my service has been using

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for two and a half years.

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Well, I just got a cease and desist letter.

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And apparently the name that was used for my ministry

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and the coaching program that I have

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is actually owned by another party.

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They have a federal registration for it.

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They want me to stop using.

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They want me to change the name of my corporation,

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change the name of my coaching program,

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remove my web, change my website.

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They want me to remove any materials

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that have been provided to others

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and provide a statement that says that, you know,

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this is gonna be the new name.

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So they want them to change the name.

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And so she was gonna spend a tremendous amount of money.

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And I tried to walk her through

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speaking with the other entity

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and seeing if since she was in another country,

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could she build a partnership

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where she was providing that service in that country

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and they were providing service in the United States.

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And unfortunately it didn't work.

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So she had to change everything.

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And she's still doing that right now,

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which is kind of unfortunate.

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Is this...

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Second scenario.

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There's a good side to all this.

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Understand the importance of this.

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Here's a second scenario.

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I get a call last week on Friday.

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Individual wants to, and it's a man of God.

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He's built a company.

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They build, I can't say what kind of product,

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but they provide certain consumer products.

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And they've been doing this for about three years.

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And so they're making over a million a year.

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They're helping a lot of people.

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They're even providing a contribution portion

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that's helping in ministry.

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And so they're on the call.

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He and his partners are on the call.

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And so they said, hey, we haven't done any trademark work.

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We never protected the name of our company.

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How are we about protecting it?

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I said, okay, great.

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We're talking a little bit.

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So they're kind of interviewing me.

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Something in my spirit says, do a quick search, real quick.

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So I go online, I do a 15 second search.

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The name of their company,

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their name of their number one.

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product line was owned by a major, major corporation

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that I know of personally.

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And so now they're looking at changing their modes,

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changing the products, literally changing the website,

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their number one product line

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and the name of the corporation.

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So what am I talking about?

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This is all what's called intellectual property, right?

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Intellectual property.

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Now, a lot of us here in ministry,

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like I have a healing ministry that Lord's provided.

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My focus is really on, even though I'm in the legal field,

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like I handle patent litigation, prosecution,

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trademarks, copyrights, trade secrets.

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I teach on advanced patent practice and procedure.

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My focus also is in ministry.

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And the ministry that I have is on healing the sick

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and cause the Lord's healed me of so many things

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in so many years.

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But separate from that, it's really waking the sons of God

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to moving in signs and wonders, right?

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That's really the focus.

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Now, as an individual who is dealing with like ministry,

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I can tell you that the Lord at times will provide you

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with specific ideas or specific information

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that you now want to share with your people.

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And when he does that, like he's trusting you

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because you're a good steward of that information.

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So he wants to go and he wants to share that forth

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with other people, right?

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So it's such an honor just to hear from the Lord

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and to know what he's trying to provide.

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But now that you have that information,

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it might be a coaching program.

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It might be something just with regard to your ministry

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which involves like a website or going live on TikTok

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or whatever the case may be, you are entrusted with that.

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Now, the enemy roams around like a lion

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seeking those that may kill and destroy.

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He's described as a thief, right?

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And he steals, kills and destroys, right?

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We all know that.

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He doesn't make anything.

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He doesn't create anything.

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Like he's a counterfeiter, he's a deceiver.

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So think about this for a moment.

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Just think about this for a moment.

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The Lord provides you with something.

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You're taking care of your people.

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You're guiding them.

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You're helping them.

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They're improving.

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Their lives are changing.

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They're transforming.

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Now the enemy comes along and says,

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oh, look at what's going on here.

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I'm gonna create something that looks very similar

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but it's not gonna be authentically from the Lord.

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It's gonna be different.

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And that twisted nature of what he's creating

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is intended to deceive others.

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Think of things like new age practices,

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things like that, right?

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I'm not gonna go into a lot of them

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but there's a lot of these things, people.

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Just so you know, there's false prophets,

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there's new age things that are coming out

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that have to do with all sorts of different areas.

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I'm sure you know what I'm talking about.

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So now the enemy twists it.

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And so what you created,

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which was really intended to help others

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to bring life, to glorify God,

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now the enemy has created something that looks very similar.

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The public is now confused as to which thing is yours,

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which thing is the enemy's.

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They don't know.

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So now the question is,

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how can you protect what the Lord has provided

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and make sure that the authenticity

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associated with what the Lord has provided

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is maintained so that the people are helped,

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so that they grow, so that they become stronger,

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and so that you continue to steward them well

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as they're growing.

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Because you're not just giving a message for a moment,

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you might be giving a message for a season

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or maybe something that continues to be with them

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over some period of time.

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So the enemy wants to counterfeit that.

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So that, I couldn't believe it.

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I never saw it this way.

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But that actually is where intellectual property

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can come in really well.

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There are things called patents, trademarks,

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copyrights, and trade secrets.

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Now, I'm going to kind of touch base on them very quick,

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like real fast.

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I'm just going to touch base on trademarks,

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copyrights, and patents,

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just give you a basic definition,

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and then we'll go into some questions and answers,

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and I'll let you know some things

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that I think are really going to help you, okay?

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Trademarks are an identification as to a source of goods,

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all right?

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Even if you don't know what the source of goods are.

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So think of a name for a product.

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Think of a logo.

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Think of a slogan.

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So if you think of the company Nike, right?

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There's Nike, that is a wordmark.

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Then there is a swoosh.

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That swoosh that everybody sees

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looks like the really cursive check mark,

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that's called a logo.

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The phrase, just do it, that's called a slogan.

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All of those things are protectable, right?

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Now, if you do not protect them, what can happen,

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and I'm not trying to make everybody protect things.

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I'm just saying that you need to go before the Lord

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and ask him, what things should I be protecting?

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So now, let's say that you don't protect your logo,

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and somebody else just copies your logo.

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The public will believe that the services

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that you are-

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providing are being provided by that other party as well,

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because they've identified the source of goods

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or the service with that logo.

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So if I tell you, hey, I'm going to go buy CSE,

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Tamara's on the line here, right?

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So I'm going to say, hey, Tamara, I really like you.

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I'm going to buy you some sneakers, right?

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So Tamara says, all right, sneakers.

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That's something I put on my feet.

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Awesome, got it.

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Now, if I say to her, hey, Tamara,

268
00:10:23.640 --> 00:10:25.440
I'm going to go buy you some Jordans.

269
00:10:26.460 --> 00:10:29.320
Now that's a whole other, whoa, hold it.

270
00:10:29.320 --> 00:10:30.800
You're going to buy me Jordans?

271
00:10:30.800 --> 00:10:31.920
All right, that means he's going to be spending

272
00:10:31.920 --> 00:10:33.820
like 120 bucks or more.

273
00:10:33.820 --> 00:10:35.060
Like he's spending a lot of money.

274
00:10:35.060 --> 00:10:36.860
These are really good sneakers.

275
00:10:36.860 --> 00:10:38.100
Now, what if I said, hey, Tamara,

276
00:10:38.100 --> 00:10:40.960
I'm going to buy you Kmart brand sneakers.

277
00:10:40.960 --> 00:10:42.400
Now she's thinking, all right,

278
00:10:42.400 --> 00:10:44.120
I might have to wear an extra pair of socks

279
00:10:44.120 --> 00:10:45.920
because my feet might hurt, right?

280
00:10:45.920 --> 00:10:50.760
Now that you got all of that just by a name.

281
00:10:50.760 --> 00:10:51.840
Do you see that?

282
00:10:51.840 --> 00:10:52.680
Now, if you are,

283
00:10:52.680 --> 00:10:54.200
and I'm starting to feel the Lord all over this.

284
00:10:54.200 --> 00:10:55.840
So if I start breaking out, you guys,

285
00:10:55.840 --> 00:10:57.600
this is all ministry.

286
00:10:57.600 --> 00:11:00.640
So if you get this, you have a name.

287
00:11:00.640 --> 00:11:03.120
When the Lord says, I will make your name great.

288
00:11:03.120 --> 00:11:05.160
It's not just to bless you.

289
00:11:05.160 --> 00:11:08.880
It's to bless the people that are before you.

290
00:11:08.880 --> 00:11:12.160
That is why your name being great is so important

291
00:11:12.160 --> 00:11:14.420
because now as he's making your name great,

292
00:11:14.420 --> 00:11:17.200
what he's doing is he's verifying to the public

293
00:11:17.200 --> 00:11:20.840
that you can trust this individual, this vessel,

294
00:11:20.840 --> 00:11:23.120
this person who represents me,

295
00:11:23.120 --> 00:11:25.440
the authenticity of the word of God

296
00:11:25.440 --> 00:11:26.800
that comes from this person,

297
00:11:26.800 --> 00:11:30.100
the level of stewardship provided by the person,

298
00:11:30.100 --> 00:11:31.160
the level of goods,

299
00:11:31.160 --> 00:11:34.400
the services provided by this person are so high.

300
00:11:34.400 --> 00:11:36.440
They are kingdom minded.

301
00:11:36.440 --> 00:11:38.600
They are focused on kingdom caliber,

302
00:11:38.600 --> 00:11:41.380
high caliber quality, outstanding,

303
00:11:41.380 --> 00:11:43.040
and they represent the kingdom.

304
00:11:43.040 --> 00:11:44.600
They're not gonna take advantage of you.

305
00:11:44.600 --> 00:11:47.040
They're gonna be sure that they're hearing from me,

306
00:11:47.040 --> 00:11:48.760
meaning the Lord,

307
00:11:48.760 --> 00:11:51.840
and they're providing what I want to provide forward.

308
00:11:51.840 --> 00:11:54.580
So your name is important.

309
00:11:54.580 --> 00:11:57.820
So you don't want the enemy to take your name

310
00:11:57.820 --> 00:11:58.700
and just use it.

311
00:11:58.700 --> 00:12:02.140
Because now the public believes it's associated with you,

312
00:12:02.140 --> 00:12:03.340
but it's not.

313
00:12:03.340 --> 00:12:05.460
And now the enemy can deceive others.

314
00:12:05.460 --> 00:12:07.120
That's where trademarks come in.

315
00:12:08.180 --> 00:12:10.360
I never thought of trademarks in that manner.

316
00:12:10.360 --> 00:12:13.220
I always thought of it as the worldly way,

317
00:12:13.220 --> 00:12:15.740
let me protect my brand, make more money,

318
00:12:15.740 --> 00:12:17.060
not make more money.

319
00:12:17.060 --> 00:12:18.580
It's so much greater.

320
00:12:18.580 --> 00:12:20.260
That's where trademarks come in.

321
00:12:20.260 --> 00:12:22.220
Now, some people might be asking,

322
00:12:22.220 --> 00:12:24.060
well, what if I come out with a name?

323
00:12:24.540 --> 00:12:25.940
The Lord gave me a name,

324
00:12:25.940 --> 00:12:28.380
but I'm not providing that service yet.

325
00:12:28.380 --> 00:12:31.640
And I'm really not even providing goods yet.

326
00:12:31.640 --> 00:12:33.960
I just know it's a name that I need to use.

327
00:12:33.960 --> 00:12:35.820
There's a thing called an intent

328
00:12:35.820 --> 00:12:38.300
to use trademark application.

329
00:12:38.300 --> 00:12:39.780
Everybody should write that down,

330
00:12:39.780 --> 00:12:42.220
like either in the chat or write it in your notes

331
00:12:42.220 --> 00:12:43.180
or something,

332
00:12:43.180 --> 00:12:45.860
because most people do not know this exists.

333
00:12:45.860 --> 00:12:48.240
Most lawyers don't know this exists.

334
00:12:48.240 --> 00:12:50.540
If the Lord gives you a name

335
00:12:50.540 --> 00:12:51.800
and you know it's from the Lord,

336
00:12:51.800 --> 00:12:53.800
and you know it's gonna be associated with your services,

337
00:12:54.540 --> 00:12:57.320
your company or your goods,

338
00:12:57.320 --> 00:12:59.560
then you can file what's called an intent

339
00:12:59.560 --> 00:13:00.960
to use application.

340
00:13:00.960 --> 00:13:03.000
It's under section 1B.

341
00:13:03.000 --> 00:13:04.620
So when you talk to your attorney,

342
00:13:04.620 --> 00:13:06.600
or if you try to file an application yourself,

343
00:13:06.600 --> 00:13:08.300
file a 1B application.

344
00:13:08.300 --> 00:13:11.720
That will allow you to get your name filed

345
00:13:11.720 --> 00:13:14.160
with the United States Patent and Trademark Office

346
00:13:14.160 --> 00:13:15.680
for up to three years.

347
00:13:15.680 --> 00:13:18.720
You'll have up to three years to start using the name,

348
00:13:18.720 --> 00:13:22.000
but nobody else will be able to file for that same name.

349
00:13:22.080 --> 00:13:24.200
That's pretty powerful stuff.

350
00:13:24.200 --> 00:13:25.120
So that's kind of,

351
00:13:25.120 --> 00:13:28.040
I gave you like a one second summary of trademarks.

352
00:13:28.040 --> 00:13:29.240
Let me jump into copyrights

353
00:13:29.240 --> 00:13:30.960
because I want people to be able to ask questions

354
00:13:30.960 --> 00:13:32.160
and interact.

355
00:13:32.160 --> 00:13:35.360
And then I can go more into any subject matter as you want,

356
00:13:35.360 --> 00:13:37.920
because this is what I do.

357
00:13:37.920 --> 00:13:42.040
So second category, copyrights, all right?

358
00:13:42.040 --> 00:13:45.580
Now, copyrights are a little different, okay?

359
00:13:45.580 --> 00:13:47.280
A lot of people are familiar

360
00:13:47.280 --> 00:13:49.440
with things that look like copyrights.

361
00:13:49.440 --> 00:13:51.000
You'll think of like books.

362
00:13:51.000 --> 00:13:54.680
You'll think of music.

363
00:13:54.680 --> 00:13:55.800
You'll think of videos.

364
00:13:55.800 --> 00:13:58.080
These are all protectable by copyright, right?

365
00:13:58.080 --> 00:13:59.200
But here's the thing.

366
00:14:00.200 --> 00:14:03.480
Copyrights actually are associated with everything

367
00:14:03.480 --> 00:14:08.480
from your websites, to your funnels,

368
00:14:08.640 --> 00:14:13.160
to your flow charts, to your pictures,

369
00:14:13.160 --> 00:14:17.000
to your drawings, poems, video sessions.

370
00:14:17.000 --> 00:14:20.280
Your TikTok videos, all protectable by copyright.

371
00:14:20.280 --> 00:14:24.120
Even YouTube videos are protectable by copyright.

372
00:14:24.120 --> 00:14:26.840
Vimeo videos are protectable by copyright.

373
00:14:26.840 --> 00:14:29.400
All these things are protectable by copyright.

374
00:14:29.400 --> 00:14:34.120
So what you're doing is you're protecting the,

375
00:14:35.560 --> 00:14:38.840
if I had to kind of make it in really simple language,

376
00:14:38.840 --> 00:14:43.360
it's like a tangible expression of an idea.

377
00:14:43.360 --> 00:14:44.400
That's really what it is.

378
00:14:44.400 --> 00:14:48.000
It's like a tangible, physical, written down,

379
00:14:48.000 --> 00:14:51.240
a recorded, or like a drawing,

380
00:14:51.240 --> 00:14:54.040
or anything in those categories can be copyrights.

381
00:14:54.040 --> 00:14:55.480
I'll give you some examples.

382
00:14:55.480 --> 00:14:57.560
There's literary works, there's musical works,

383
00:14:57.560 --> 00:15:00.040
there's dramatic works, there's.

384
00:15:00.000 --> 00:15:06.000
Lord, will you make that person's go by so there'll be no more background noise.

385
00:15:06.000 --> 00:15:07.000
Thank you.

386
00:15:07.000 --> 00:15:11.000
There are sound recordings is architecture works.

387
00:15:11.000 --> 00:15:18.000
Any of those things sculpture works, all of them are protectable by copyright. Here's the beauty of copyrights. Okay.

388
00:15:18.000 --> 00:15:26.000
Just so you have an idea of why they're important. Copyrights are the cheapest.

389
00:15:26.000 --> 00:15:33.000
Oh, is that right, Bruce background noise isn't noticeable. Come on, Jesus. Literally, it's blaring in here.

390
00:15:33.000 --> 00:15:37.000
It's like everywhere and you guys can hear it. That's so God. Thank you, Jesus.

391
00:15:38.000 --> 00:15:45.000
So here's the thing. Copyrights are the least expensive of all areas of protection.

392
00:15:45.000 --> 00:15:51.000
Remember that if you go to www.copyright.gov.

393
00:15:51.000 --> 00:15:56.000
Okay, www.copyright.gov.

394
00:15:56.000 --> 00:15:59.000
They're very easy to file.

395
00:15:59.000 --> 00:16:08.000
I mean, extremely easy to file only cost you $65 patents can cost you like $10,000 trademarks can cost you.

396
00:16:08.000 --> 00:16:19.000
The United States Patent Trademark Office will charge you either $275 or $325 plus you pay attorney's fees, but copyrights 65 bucks.

397
00:16:19.000 --> 00:16:23.000
That's pretty remarkable. All right. Now here's the thing.

398
00:16:23.000 --> 00:16:29.000
There is a notice that most people have seen. It's called a copyright notice. All right.

399
00:16:29.000 --> 00:16:36.000
The copyright notice is many times it's improperly used. Let me tell you the right way to do it. All right.

400
00:16:36.000 --> 00:16:45.000
You put down the circle. See, everybody's seen that circle see right then you put down the year.

401
00:16:45.000 --> 00:16:49.000
Then you put down the entity that owns it.

402
00:16:49.000 --> 00:16:51.000
That's it.

403
00:16:51.000 --> 00:17:04.000
That's it. It's very simple. I've seen people put the entity first and then the year and then the copyright symbol they write copyright and all this other stuff is just very simple circle see the year and then the, and then the name of the entity that owns it.

404
00:17:04.000 --> 00:17:11.000
Why is it important to use a copyright notice, because then you put placing the public on notice.

405
00:17:11.000 --> 00:17:19.000
Yeah, that's perfect. The way Bruce just did it. That's perfect. All right. Now if you update your materials, what do you do, you put the most recent year.

406
00:17:19.000 --> 00:17:28.000
So, and let's say that you have materials that have been around for 10 years, you can put down the first year to the last year, just put the first year hyphen the last year.

407
00:17:28.000 --> 00:17:36.000
Why are you doing this you're placing the public on notice, you're letting people know this is important to you. Why, I'm going to give you an example.

408
00:17:36.000 --> 00:17:39.000
There was a company that came to me.

409
00:17:39.000 --> 00:17:52.000
This gentleman created websites for dentists. Right. And he said everybody's copying my websites like they like my material they even took the picture of the teeth, like there was a person with teeth that were on it they took the picture of it and it's

410
00:17:52.000 --> 00:17:58.000
on their websites. And I said well why do you care about that bill and Bill says it's a picture of my wife's teeth.

411
00:17:58.000 --> 00:18:04.000
I said maybe you shouldn't have put your wife's teeth on the internet but that's a whole other story.

412
00:18:04.000 --> 00:18:06.000
So in this case, he.

413
00:18:06.000 --> 00:18:09.000
I walked him through something was very simple.

414
00:18:09.000 --> 00:18:18.000
He took a picture, basically printed out the website. And we filed it with the with the copyright office. Right, and he put the copyright notice on the bottom of every page.

415
00:18:18.000 --> 00:18:33.000
So now he has a federal registration for copyright for his website. So when anybody copies the material. All he had to do is send a letter over to him with a copy of the registration and said hey, I have a federal registration on this material it's

416
00:18:33.000 --> 00:18:40.000
on my website I appreciate if you stop doing it, like 95% of people immediately stopped.

417
00:18:40.000 --> 00:18:59.000
Save tons of money on lawyers, save tons of money on enforcement. It helped a lot. So copyrights again very simple, and you can use them for your recordings, you can use them for little literally your materials, your text written documents poems, your websites,

418
00:19:00.000 --> 00:19:03.000
there's so many different areas you can use copyrights.

419
00:19:03.000 --> 00:19:12.000
Bruce were you gonna ask a question. Quick question. Yeah. So is that 65 is that kind of per item. So like if you have 50 videos.

420
00:19:13.000 --> 00:19:23.000
Yeah, how does that work. That's a great question. Yeah, so the way it works is that it's, it's per filing. Okay, now there's a thing called a compilation work.

421
00:19:23.000 --> 00:19:39.000
So let's say that you have 10 images, and you want to fight you can file them together as a compilation as you if you want. All right. Now, the tricky thing with compilations is that if you, if you file a document that has 10 images in it.

422
00:19:39.000 --> 00:19:48.000
The question is what's the essence of the copyright, when you file copyright it comes down to what's the essence of your copyright what's the protectable part is the essence.

423
00:19:48.000 --> 00:19:58.000
So if you have 10 images, and somebody copies one image. The question is, did they really infringe upon your compilation of 10 images by copying one image.

424
00:19:58.000 --> 00:20:00.000
It's a lot easier for you to say you know this one image.

425
00:20:00.000 --> 00:20:01.780
which is the most important image.

426
00:20:01.780 --> 00:20:03.360
I'm gonna file a trademark on that.

427
00:20:03.360 --> 00:20:06.500
I mean, I'm gonna file a copyright on that image alone.

428
00:20:06.500 --> 00:20:08.820
Then I'm gonna file a compilation on everything else

429
00:20:08.820 --> 00:20:11.020
because they're not as important to me.

430
00:20:11.860 --> 00:20:14.840
See, so whatever is the most important to you,

431
00:20:14.840 --> 00:20:18.340
I would file as a separate copyright application personally

432
00:20:18.340 --> 00:20:20.300
because it's inexpensive

433
00:20:20.300 --> 00:20:22.700
and you're gonna get the maximum protection.

434
00:20:22.700 --> 00:20:23.620
Think of it this way.

435
00:20:23.620 --> 00:20:28.060
If I said to you, somebody here, tell me,

436
00:20:28.060 --> 00:20:29.860
the background and the Mona Lisa,

437
00:20:29.860 --> 00:20:31.380
what's in the background?

438
00:20:31.380 --> 00:20:32.280
Does anybody know?

439
00:20:33.580 --> 00:20:35.100
No idea.

440
00:20:35.100 --> 00:20:36.600
So what do you think the essence

441
00:20:36.600 --> 00:20:38.700
of the Mona Lisa painting is?

442
00:20:42.260 --> 00:20:43.100
Her face.

443
00:20:43.100 --> 00:20:44.300
The face, yep.

444
00:20:44.300 --> 00:20:48.460
You see, that's a good example of how to know the smile,

445
00:20:48.460 --> 00:20:49.740
right, her face.

446
00:20:49.740 --> 00:20:52.340
Now in the background, you'll see like there's a cavern,

447
00:20:52.340 --> 00:20:55.140
there's a mountain, there's a river that goes through,

448
00:20:55.140 --> 00:20:56.340
there's grass.

449
00:20:56.340 --> 00:20:57.980
Nobody cares.

450
00:20:57.980 --> 00:20:59.980
I mean, honestly, nobody cares.

451
00:20:59.980 --> 00:21:03.760
So if I took my face and I put it in a picture

452
00:21:03.760 --> 00:21:06.140
with that exact same background,

453
00:21:06.140 --> 00:21:07.120
I'm not saying to do this,

454
00:21:07.120 --> 00:21:08.740
but I'm saying the chances of me committing

455
00:21:08.740 --> 00:21:11.500
copyright infringement are not as high

456
00:21:11.500 --> 00:21:16.500
as if I took her face and I put her in my background.

457
00:21:16.580 --> 00:21:18.420
You see, that shows you what the essence

458
00:21:18.420 --> 00:21:19.380
of the copyright is.

459
00:21:19.380 --> 00:21:21.900
That's the way I would, no one has to Photoshop.

460
00:21:21.900 --> 00:21:24.460
Yeah, somebody does have to Photoshop that

461
00:21:24.460 --> 00:21:26.580
and I'm pretty sure it's gonna show up soon,

462
00:21:26.580 --> 00:21:29.580
my picture on the Mona Lisa there with the hands crossed,

463
00:21:29.580 --> 00:21:32.380
the hands like this, you know, that's, yeah.

464
00:21:32.380 --> 00:21:34.060
And it'll probably be my wife who does it.

465
00:21:34.060 --> 00:21:36.460
Yeah, in a sense it's at a law firm.

466
00:21:36.460 --> 00:21:41.260
So copyrights, again, fairly inexpensive, easy to do.

467
00:21:41.260 --> 00:21:42.540
If you go to that website,

468
00:21:42.540 --> 00:21:45.820
you'll see a link that talks about registration

469
00:21:47.180 --> 00:21:48.060
of copyrights.

470
00:21:48.060 --> 00:21:50.980
In fact, let me see if I can pull it up real fast.

471
00:21:51.980 --> 00:21:56.740
Copyright.gov, G-O-V.

472
00:21:56.740 --> 00:21:59.260
All right, and right on that site, yep, there it is.

473
00:21:59.260 --> 00:22:00.220
Wow, I got it right.

474
00:22:00.220 --> 00:22:02.540
Yeah, you click on registration

475
00:22:02.540 --> 00:22:05.980
and then there's a link that says types of works.

476
00:22:05.980 --> 00:22:09.200
If you click on that, all the works are shown immediately.

477
00:22:10.060 --> 00:22:12.740
In fact, I don't know if you want it.

478
00:22:12.740 --> 00:22:14.260
Can I share my screen, Bruce?

479
00:22:14.260 --> 00:22:15.100
Yeah, go for it.

480
00:22:15.100 --> 00:22:15.940
All right, let me see.

481
00:22:15.940 --> 00:22:18.540
Let me just share my screen real quick.

482
00:22:18.540 --> 00:22:19.460
Thank you.

483
00:22:19.460 --> 00:22:21.460
There you go, that's what it looks like.

484
00:22:22.420 --> 00:22:24.340
I'll bring us back real quick.

485
00:22:24.340 --> 00:22:26.800
This is the main site for copyrights.

486
00:22:26.800 --> 00:22:29.540
Right here, you see a link that says registration.

487
00:22:29.540 --> 00:22:33.020
Click on that and you see types of works right there.

488
00:22:33.020 --> 00:22:33.900
Click on that.

489
00:22:33.900 --> 00:22:36.620
And these are all the different types of works.

490
00:22:36.620 --> 00:22:40.840
So if you're doing, let's say you're doing video recording.

491
00:22:40.840 --> 00:22:42.900
Video recordings fall in here, videos.

492
00:22:42.900 --> 00:22:44.900
You see on the motion pictures, videos.

493
00:22:44.900 --> 00:22:46.340
You've got literary works.

494
00:22:46.340 --> 00:22:48.220
So if you have materials that you're sending

495
00:22:48.260 --> 00:22:51.820
to the people in your ministry, all that's protectable.

496
00:22:51.820 --> 00:22:53.500
All right, so you can file a registration

497
00:22:53.500 --> 00:22:55.180
for the literary work.

498
00:22:55.180 --> 00:22:56.900
If you're taking pictures,

499
00:22:56.900 --> 00:22:59.420
like you're taking photographs, right?

500
00:22:59.420 --> 00:23:01.220
Those fall under visual arts.

501
00:23:01.220 --> 00:23:03.780
I'm sorry, under photographs here.

502
00:23:03.780 --> 00:23:06.700
Visual arts, that's really more like,

503
00:23:06.700 --> 00:23:09.300
think of like paintings, think of like drawings.

504
00:23:09.300 --> 00:23:10.820
Those are more like visual arts.

505
00:23:10.820 --> 00:23:13.100
My daughter does a lot of visual arts work.

506
00:23:13.100 --> 00:23:17.140
The photographs are literally that, your pictures, okay?

507
00:23:17.140 --> 00:23:18.740
So if you're taking a picture of something

508
00:23:18.740 --> 00:23:20.900
and it's pretty significant to you

509
00:23:20.900 --> 00:23:23.460
and you want to stop others from just copying it,

510
00:23:24.300 --> 00:23:25.660
that's the way to do it,

511
00:23:25.660 --> 00:23:29.980
is to, I would put your copyright notice on it.

512
00:23:29.980 --> 00:23:31.180
And then you can file.

513
00:23:31.180 --> 00:23:32.020
Now, here's the thing.

514
00:23:32.020 --> 00:23:33.380
A lot of people don't know this.

515
00:23:33.380 --> 00:23:37.680
You don't actually have to file a copyright

516
00:23:37.680 --> 00:23:40.060
with the copyright office to have legal rights

517
00:23:40.060 --> 00:23:41.420
to your own copyright.

518
00:23:41.420 --> 00:23:43.640
You actually automatically have them.

519
00:23:44.700 --> 00:23:46.340
A lot of people didn't know that.

520
00:23:46.380 --> 00:23:47.900
But here's the thing.

521
00:23:47.900 --> 00:23:50.780
If you want to be able to declare statutory damages

522
00:23:50.780 --> 00:23:52.920
for somebody stealing your material,

523
00:23:54.020 --> 00:23:56.540
which, let me explain that real quickly.

524
00:23:56.540 --> 00:23:58.100
If somebody copies your copyright,

525
00:23:58.100 --> 00:23:59.700
the only way you get damages for that

526
00:23:59.700 --> 00:24:01.860
is you have to prove what the damages are.

527
00:24:01.860 --> 00:24:03.780
If you have a federal registration,

528
00:24:03.780 --> 00:24:06.020
all you have to do is prove that somebody copied it.

529
00:24:06.020 --> 00:24:07.940
You automatically get statutory damages.

530
00:24:07.940 --> 00:24:09.240
It's automatically done.

531
00:24:09.240 --> 00:24:10.320
Why is that important?

532
00:24:10.320 --> 00:24:11.500
A lot of us are in ministry.

533
00:24:11.500 --> 00:24:13.380
We don't want to sue people, right?

534
00:24:13.380 --> 00:24:15.340
I mean, even the Bible even speaks about this.

535
00:24:15.500 --> 00:24:18.940
Try to work things out with your brother beforehand.

536
00:24:18.940 --> 00:24:21.260
Because if you let it go in front of the court,

537
00:24:21.260 --> 00:24:23.180
whatever the judge says is going to happen.

538
00:24:23.180 --> 00:24:25.020
So try to figure it out between yourselves

539
00:24:25.020 --> 00:24:26.460
in the first place, right?

540
00:24:26.460 --> 00:24:30.020
So with that being the case,

541
00:24:30.020 --> 00:24:31.900
some might be thinking,

542
00:24:31.900 --> 00:24:33.660
well, why do I even have to file then

543
00:24:33.660 --> 00:24:34.980
if I'm not going to sue somebody?

544
00:24:34.980 --> 00:24:36.620
The reason why is because

545
00:24:36.620 --> 00:24:38.000
when you get a federal registration,

546
00:24:38.000 --> 00:24:39.980
you can just send a copy of the federal registration

547
00:24:39.980 --> 00:24:41.060
to somebody else.

548
00:24:41.060 --> 00:24:44.040
They see a government document and they go away.

549
00:24:44.040 --> 00:24:46.280
And it only costs you $65.

550
00:24:46.280 --> 00:24:47.320
Do you know how much it costs

551
00:24:47.320 --> 00:24:49.480
to get a cease and desist letter?

552
00:24:49.480 --> 00:24:50.320
A lot.

553
00:24:51.360 --> 00:24:53.920
Because the attorney is going to review your materials.

554
00:24:53.920 --> 00:24:55.320
They're going to review what you're doing.

555
00:24:55.320 --> 00:24:56.800
They're going to ask you if you have registration,

556
00:24:56.800 --> 00:24:57.640
ask your scenario.

557
00:24:57.640 --> 00:25:00.000
You're probably going to be two grand in the hole.

558
00:25:00.000 --> 00:25:02.960
$2,000 just to get things together,

559
00:25:02.960 --> 00:25:04.600
send a cease and desist letter.

560
00:25:04.600 --> 00:25:07.400
So much easier to have the federal registration,

561
00:25:07.400 --> 00:25:08.280
make a phone call.

562
00:25:08.280 --> 00:25:10.360
Hey, I see you're using this material

563
00:25:10.360 --> 00:25:13.320
or you have a picture of my wife's teeth on your site.

564
00:25:13.320 --> 00:25:14.600
Here's the federal registration.

565
00:25:14.600 --> 00:25:17.560
Please remove my wife's teeth from your site.

566
00:25:17.560 --> 00:25:18.440
Okay?

567
00:25:18.440 --> 00:25:20.320
So these are the kinds of things you can do,

568
00:25:20.320 --> 00:25:23.400
especially with pictures of your kids, right?

569
00:25:23.400 --> 00:25:24.220
Go ahead, Bruce.

570
00:25:24.220 --> 00:25:25.060
Yeah, quick question.

571
00:25:25.060 --> 00:25:30.060
So say we're coming to you for Lindsey's posture account.

572
00:25:31.020 --> 00:25:33.580
We're like, how do we protect this or whatever?

573
00:25:33.580 --> 00:25:35.820
Obviously we can trademark things

574
00:25:35.820 --> 00:25:38.660
like the name of the podcast.

575
00:25:38.660 --> 00:25:40.300
We could do the logo.

576
00:25:40.300 --> 00:25:43.180
So like the visual representation of that brand.

577
00:25:44.140 --> 00:25:46.860
But as far as the content goes, like we have 200 videos.

578
00:25:46.860 --> 00:25:50.020
So should we copyright 200 videos?

579
00:25:50.020 --> 00:25:52.020
Do we pick a few of those that are popular?

580
00:25:52.020 --> 00:25:52.860
What do you think?

581
00:25:52.860 --> 00:25:53.820
Yeah, that's a great question.

582
00:25:53.820 --> 00:25:56.060
So the fact of the matter is even if you don't file,

583
00:25:56.060 --> 00:25:57.140
it's already copyrighted.

584
00:25:57.140 --> 00:25:59.820
It's just, do you wanna federally register them?

585
00:25:59.820 --> 00:26:00.900
If there's a few of them,

586
00:26:00.900 --> 00:26:02.140
let's say there's a handful of them

587
00:26:02.140 --> 00:26:05.220
that are really important where there's a lot of traffic,

588
00:26:05.220 --> 00:26:06.380
like there's a lot going on,

589
00:26:06.380 --> 00:26:07.500
because we can actually,

590
00:26:07.500 --> 00:26:11.240
we can monitor which of our videos

591
00:26:11.240 --> 00:26:12.860
are getting more traffic than others.

592
00:26:12.860 --> 00:26:16.140
If you see some of them are getting like a lot of traffic,

593
00:26:16.140 --> 00:26:16.980
those might be the ones

594
00:26:16.980 --> 00:26:18.540
you wanna get a federal registration on

595
00:26:18.540 --> 00:26:21.540
because they're getting a lot of recognition.

596
00:26:21.540 --> 00:26:22.780
You know, those TikTok videos

597
00:26:22.780 --> 00:26:24.500
that have over a million followers,

598
00:26:24.500 --> 00:26:26.180
you know, a million views,

599
00:26:26.180 --> 00:26:27.420
those are the kind of ones you think,

600
00:26:27.420 --> 00:26:29.340
you know, I better get some protection on this

601
00:26:29.340 --> 00:26:31.780
to make sure that other people aren't using it.

602
00:26:31.780 --> 00:26:34.780
But, and then if you're gonna file,

603
00:26:34.780 --> 00:26:37.340
I wouldn't file 200 separate trademark,

604
00:26:37.340 --> 00:26:39.660
I mean, separate copyright applications personally.

605
00:26:39.660 --> 00:26:42.180
It's just, at some point it becomes prohibitive.

606
00:26:42.180 --> 00:26:46.540
It depends upon, is this your stream of income?

607
00:26:46.540 --> 00:26:50.340
Are other people going to potentially copy these things?

608
00:26:50.340 --> 00:26:52.660
And if so, do you wanna place them on notice

609
00:26:53.420 --> 00:26:54.260
before they do that?

610
00:26:54.260 --> 00:26:57.180
Or see, if somebody copies your video,

611
00:26:57.180 --> 00:27:00.540
what you can do is file for a copyright

612
00:27:00.540 --> 00:27:01.780
after they infringe.

613
00:27:01.780 --> 00:27:05.260
The problem is you can't get damages until after.

614
00:27:05.260 --> 00:27:08.660
And so it gets very messy for trying to enforce.

615
00:27:08.660 --> 00:27:10.180
So if I had 200 videos,

616
00:27:10.180 --> 00:27:12.380
I'd find the ones that were most important to me.

617
00:27:12.380 --> 00:27:14.980
I'd file only on those that are most important.

618
00:27:14.980 --> 00:27:16.500
I'd place, but this is what I would do.

619
00:27:16.500 --> 00:27:19.160
And every single person here watching should do this.

620
00:27:20.140 --> 00:27:21.540
When you upload your videos,

621
00:27:21.580 --> 00:27:23.260
there should be a title page.

622
00:27:23.260 --> 00:27:26.100
Like there should be some kind of image

623
00:27:26.100 --> 00:27:27.700
that comes across the screen

624
00:27:27.700 --> 00:27:29.300
that has the name of what's going on.

625
00:27:29.300 --> 00:27:32.120
And there should be a copyright notice right on it,

626
00:27:32.120 --> 00:27:33.260
right on the front there.

627
00:27:33.260 --> 00:27:36.420
So like any of my videos that are uploaded,

628
00:27:36.420 --> 00:27:40.380
it always has, as an example, I have a certain challenge.

629
00:27:40.380 --> 00:27:42.660
That challenge actually has the name.

630
00:27:42.660 --> 00:27:45.040
It has the copyright notice on it.

631
00:27:45.040 --> 00:27:48.020
So everybody knows you cannot copy this video

632
00:27:48.020 --> 00:27:50.820
because there's a lot that goes into that video.

633
00:27:50.820 --> 00:27:52.020
But then underneath that,

634
00:27:52.020 --> 00:27:55.380
there's a details section that's provided in YouTube,

635
00:27:55.380 --> 00:27:58.180
in Vimeo, even in TikTok.

636
00:27:58.180 --> 00:28:00.300
In that area, you should, again,

637
00:28:00.300 --> 00:28:03.900
put your copyright notice and say all rights reserved.

638
00:28:03.900 --> 00:28:06.500
Copying is strictly prohibitive.

639
00:28:07.380 --> 00:28:11.300
I mean, I would lay it out so everybody knows

640
00:28:11.300 --> 00:28:13.740
this is not free info.

641
00:28:14.900 --> 00:28:18.100
Like if you wanna use this material,

642
00:28:18.100 --> 00:28:20.580
by all means, I may be able to license it to you

643
00:28:21.340 --> 00:28:24.220
to make sure, again, that it's not being manipulated,

644
00:28:24.220 --> 00:28:25.860
it's not being diluted,

645
00:28:25.860 --> 00:28:30.580
the message is not being misconstrued

646
00:28:30.580 --> 00:28:33.380
or used in a deceptive manner, right?

647
00:28:33.380 --> 00:28:36.740
Because quite frankly, some of the things that you know,

648
00:28:36.740 --> 00:28:38.480
another party is gonna want,

649
00:28:38.480 --> 00:28:40.180
like they're gonna wanna use those techniques,

650
00:28:40.180 --> 00:28:42.620
but they may not have the good purpose that you have,

651
00:28:42.620 --> 00:28:44.860
the kingdom-minded purpose.

652
00:28:44.860 --> 00:28:47.500
They may have a focus on like bringing people

653
00:28:47.500 --> 00:28:50.020
into some kind of new age energy work kind of thing

654
00:28:50.460 --> 00:28:51.660
or whatever it is.

655
00:28:51.660 --> 00:28:54.060
And so you're thinking, well, there you go,

656
00:28:54.060 --> 00:28:55.900
all rights reserved, copying is strictly prohibitive.

657
00:28:55.900 --> 00:28:59.140
Yeah, you can do that, that's perfect.

658
00:28:59.140 --> 00:29:01.780
And so I would have the copyright notice on top of that,

659
00:29:01.780 --> 00:29:03.540
and then underneath it, all rights reserved,

660
00:29:03.540 --> 00:29:06.580
copying is strictly prohibitive.

661
00:29:06.580 --> 00:29:07.700
That's the way I would do it.

662
00:29:07.700 --> 00:29:10.160
So now when people see that,

663
00:29:10.160 --> 00:29:12.120
that's gonna place them on notice.

664
00:29:12.120 --> 00:29:14.700
And there's gonna be some level of hesitation

665
00:29:14.700 --> 00:29:15.860
because quite frankly,

666
00:29:15.860 --> 00:29:18.180
not everybody's trying to do something corrupt.

667
00:29:18.180 --> 00:29:20.060
Some people just don't know.

668
00:29:20.920 --> 00:29:23.380
I mean, honestly, do you have any idea

669
00:29:23.380 --> 00:29:26.500
how many people receive downloads from the Lord,

670
00:29:26.500 --> 00:29:28.300
if I could use that terminology,

671
00:29:28.300 --> 00:29:30.580
they receive downloads from the Lord

672
00:29:30.580 --> 00:29:33.460
and they just spew them out,

673
00:29:33.460 --> 00:29:36.440
like, or they see things that other people have,

674
00:29:36.440 --> 00:29:38.780
and they say, I'm gonna do that

675
00:29:38.780 --> 00:29:41.060
because they just don't know any better.

676
00:29:41.060 --> 00:29:43.960
And so what we're trying to do, it's not just trying,

677
00:29:43.960 --> 00:29:45.860
we're not trying to set up barriers

678
00:29:45.860 --> 00:29:48.420
that nobody ever uses something ever.

679
00:29:48.420 --> 00:29:50.540
We're trying to make sure that as the person

680
00:29:50.540 --> 00:29:53.260
who is stewarded with this information,

681
00:29:54.100 --> 00:29:56.100
if it is provided to others,

682
00:29:56.100 --> 00:29:59.020
you're allowing it to be done in the right manner

683
00:29:59.020 --> 00:30:00.260
so that the message is.

684
00:30:00.000 --> 00:30:03.720
not changed. So it's not corrupted. So people aren't deceived. Um,

685
00:30:03.720 --> 00:30:07.360
and so you help people the best way possible and you can do that.

686
00:30:07.480 --> 00:30:11.080
Copyrights and trademarks and patents will allow you to do that. Go ahead,

687
00:30:11.080 --> 00:30:11.800
Bruce.

688
00:30:11.800 --> 00:30:16.400
Awesome. Yeah. And I, and I think, um, what I would say for, uh,

689
00:30:16.440 --> 00:30:20.000
for the, the notice, I think it sounds like there's, there's, um,

690
00:30:20.040 --> 00:30:23.720
the text that's going to be visually on the video. And, uh,

691
00:30:23.740 --> 00:30:27.560
what we thought we would do is get that text, you know,

692
00:30:27.560 --> 00:30:30.200
exactly what it should be. And what we'll do is we'll create like a,

693
00:30:30.600 --> 00:30:34.920
a PNG for you guys that you can just drop on your timeline.

694
00:30:34.960 --> 00:30:38.040
And then it just kind of watermarks it down in the bottom and you can just put

695
00:30:38.040 --> 00:30:42.200
that on top of anything. So eventually whatever tool you're using. Um,

696
00:30:42.400 --> 00:30:43.360
but what,

697
00:30:43.440 --> 00:30:47.400
can you explain the difference between kind of what visually goes on the video

698
00:30:47.400 --> 00:30:50.840
part of it and what would go on that description underneath the video?

699
00:30:51.640 --> 00:30:54.640
Yeah. So on the video part, so you would have an image,

700
00:30:54.640 --> 00:30:59.040
you would have the title, right? So if let's say that there's a ministry name,

701
00:30:59.800 --> 00:31:02.080
right. And so, and that name, actually,

702
00:31:02.080 --> 00:31:04.680
I'm going to go into this real quickly as I'm answering your question.

703
00:31:05.200 --> 00:31:09.120
If you hire an attorney to protect your name, quote unquote, or to,

704
00:31:09.440 --> 00:31:12.720
or to, to get your name registered with the state,

705
00:31:13.040 --> 00:31:17.480
that does not mean that you have a trademark does not mean that you have a

706
00:31:17.480 --> 00:31:18.680
federally registered trademark.

707
00:31:18.720 --> 00:31:20.960
Doesn't mean that you have a state registered trademark.

708
00:31:21.480 --> 00:31:24.760
What it means is that they filed the name with the secretary of state.

709
00:31:25.440 --> 00:31:29.600
There's a secretary of state filing. Then there's a state trademark filing.

710
00:31:29.920 --> 00:31:32.360
And then there's a United States patent trademark office,

711
00:31:32.400 --> 00:31:37.160
federally registered filing. They are three completely different things.

712
00:31:37.520 --> 00:31:39.280
So don't believe that just before,

713
00:31:39.320 --> 00:31:43.800
because you filed the name of your entity

714
00:31:44.240 --> 00:31:47.240
with the secretary of state that you have a federally registered trademark.

715
00:31:47.280 --> 00:31:50.680
You don't. Okay. So those are three different things.

716
00:31:50.680 --> 00:31:53.440
So why am I mentioning this in response to Bruce's question?

717
00:31:53.760 --> 00:31:57.440
What Bruce is asking is you can tell he really loves all of you. Cause he,

718
00:31:57.440 --> 00:32:00.360
he's trying to figure out how to make something very,

719
00:32:01.200 --> 00:32:03.760
very user-friendly high utility,

720
00:32:03.760 --> 00:32:06.680
where you can just kind of drop it in and it's going to help all of you.

721
00:32:06.680 --> 00:32:09.680
So he's really, he's really thinking as a shepherd, quite frankly.

722
00:32:09.720 --> 00:32:11.280
So with that in mind,

723
00:32:11.280 --> 00:32:14.040
I just want to honor that by giving you this additional information.

724
00:32:14.280 --> 00:32:18.880
So if you file with the secretary of state but at the same

725
00:32:18.880 --> 00:32:20.120
time, you're going to use your,

726
00:32:20.200 --> 00:32:23.200
you're going to provide your services throughout the United States,

727
00:32:23.520 --> 00:32:24.880
or it's going to be online.

728
00:32:24.880 --> 00:32:28.400
So people are going to be using your services from outside of the United,

729
00:32:28.560 --> 00:32:30.920
from outside of the United States or from other states.

730
00:32:31.320 --> 00:32:34.560
What you want to do is you want to file a federal trademark application. Okay.

731
00:32:34.600 --> 00:32:39.080
Just remember that later, you know, at some future time, I can explain that.

732
00:32:40.000 --> 00:32:42.600
Separate from that, if you're only going to use it within your state file,

733
00:32:42.640 --> 00:32:44.720
you can file a state trademark application. Okay.

734
00:32:45.040 --> 00:32:48.200
So we kind of touched base on that. So now let's go back to Bruce's question.

735
00:32:48.920 --> 00:32:50.600
And I'll explain to you why I went into that.

736
00:32:51.120 --> 00:32:55.600
So you have that main screenshot before the video starts, right?

737
00:32:55.880 --> 00:32:58.800
So in that main screenshot, you're going to have the name of the entity.

738
00:32:59.280 --> 00:33:03.160
You might have the name of the service, or you might have the name of the, uh,

739
00:33:03.200 --> 00:33:04.600
the, not just the ministry,

740
00:33:04.600 --> 00:33:07.600
but you might have the name of whatever you're providing.

741
00:33:07.600 --> 00:33:09.600
If it's a course or whatever, that might be there too.

742
00:33:09.840 --> 00:33:14.000
Would it be the YouTube YouTube channel, potentially like the YouTube channel?

743
00:33:14.000 --> 00:33:17.000
If you have a YouTube channel, if there's a name for your YouTube channel,

744
00:33:17.440 --> 00:33:20.560
that might be there as well on that first screenshot. Right.

745
00:33:20.640 --> 00:33:22.040
And there should be an image.

746
00:33:22.080 --> 00:33:25.840
Why should there be an image because you're really trying to catch the eye.

747
00:33:26.520 --> 00:33:30.760
Remember like when, when you search for YouTube videos,

748
00:33:31.800 --> 00:33:34.680
you don't get to see the video, you get to see that image.

749
00:33:35.120 --> 00:33:36.920
And so that image is going to have a title.

750
00:33:36.920 --> 00:33:39.480
It's going to have whatever the services or the product is.

751
00:33:39.720 --> 00:33:43.000
And then there should be a picture of some sort to draw the eye of the people,

752
00:33:43.000 --> 00:33:47.480
to pull them in, to make them want to press that button, to watch it. Right.

753
00:33:47.880 --> 00:33:51.160
Cause if all, if all it is is words, then it's, you know, you're not,

754
00:33:51.320 --> 00:33:55.320
you don't get as much of a charge out of it. So now the name of the entity,

755
00:33:55.320 --> 00:34:00.280
if you have a trademark filed and it's pending, you should be using a TM.

756
00:34:01.400 --> 00:34:03.160
Okay. That's what the TM is.

757
00:34:03.600 --> 00:34:07.520
Do not use a circle R unless you have a federal registration.

758
00:34:08.280 --> 00:34:12.080
If you do, you can be liable, meaning you can be sued for that.

759
00:34:13.360 --> 00:34:16.120
A lot of people out there are using circle R's where they don't have federal

760
00:34:16.120 --> 00:34:18.480
registrations. You can be sued for that.

761
00:34:18.840 --> 00:34:22.080
It's called tortious interference with business practice. They pay people.

762
00:34:22.080 --> 00:34:25.760
A lot of money does use really big terms that basically mean don't do it.

763
00:34:26.199 --> 00:34:30.159
All right. That's really all it means bad. Do not do. Okay.

764
00:34:30.440 --> 00:34:34.920
So if you have that name and it's important to your company, use a TM.

765
00:34:35.159 --> 00:34:39.800
All right. Now, now that you have the name of your entity, that's there,

766
00:34:39.800 --> 00:34:44.560
but then you have the name of your service. If your service name is unique again,

767
00:34:44.600 --> 00:34:48.760
TM. Okay. So now on that,

768
00:34:48.920 --> 00:34:53.600
and you also have an image there on that first screen, that first picture,

769
00:34:53.880 --> 00:34:55.920
you should have the copyright notice circle,

770
00:34:55.920 --> 00:35:00.040
see the year and the entity that owns it all on that first image.

771
00:35:00.000 --> 00:35:03.500
So now what am I doing?

772
00:35:03.500 --> 00:35:05.720
I'm making sure that the second that people see this,

773
00:35:05.720 --> 00:35:08.040
they're going, oh my gosh.

774
00:35:08.040 --> 00:35:11.040
Okay, the name of that company, that's important to,

775
00:35:11.040 --> 00:35:12.480
that's owned by them.

776
00:35:12.480 --> 00:35:15.200
The service, that's owned by them.

777
00:35:15.200 --> 00:35:17.360
And this video, it's owned by them.

778
00:35:18.240 --> 00:35:19.320
They're making it very clear.

779
00:35:19.320 --> 00:35:21.520
And the video hasn't even started yet.

780
00:35:21.520 --> 00:35:23.560
Now don't do this in a tacky way,

781
00:35:23.560 --> 00:35:27.160
meaning huge TM over here, big CR over there,

782
00:35:27.160 --> 00:35:30.200
you know, or big C over here, big R over there.

783
00:35:30.200 --> 00:35:32.800
It's going to be so distracting and annoying.

784
00:35:32.800 --> 00:35:34.000
You don't want to do that, right?

785
00:35:34.000 --> 00:35:36.840
That's, I mean, I can show you guys how to do it properly.

786
00:35:36.840 --> 00:35:38.180
Don't, don't do that.

787
00:35:38.180 --> 00:35:39.840
I've seen people have so many notices

788
00:35:39.840 --> 00:35:42.500
that nobody ever wants to touch their material, right?

789
00:35:42.500 --> 00:35:44.720
It's kind of like when you get a Christmas gift,

790
00:35:44.720 --> 00:35:47.480
you just want the gift wrapping and you want it like,

791
00:35:47.480 --> 00:35:50.320
if there's 12 Christmas cards that come with your gift,

792
00:35:50.320 --> 00:35:51.440
it's kind of frustrating

793
00:35:51.440 --> 00:35:54.200
because you want to open the present, you know?

794
00:35:54.200 --> 00:35:57.000
I mean, I'll open one card, but I'm not opening 12.

795
00:35:57.840 --> 00:35:58.760
It should be the same way with your videos.

796
00:35:58.760 --> 00:36:01.960
It should be very clean to be able to look at, all right?

797
00:36:01.960 --> 00:36:04.200
That kind of answered the first picture for you, Bruce.

798
00:36:04.200 --> 00:36:05.040
That's good, yeah.

799
00:36:05.040 --> 00:36:06.960
And I think, you know,

800
00:36:06.960 --> 00:36:11.560
so what we're trying to do is always trying to get the best

801
00:36:11.560 --> 00:36:12.920
of both worlds, right?

802
00:36:12.920 --> 00:36:16.400
So as you guys know, like we don't, we will,

803
00:36:16.400 --> 00:36:17.760
I'm trying to figure out how we could place it.

804
00:36:17.760 --> 00:36:21.040
So could we start the video and just have something kind of

805
00:36:21.040 --> 00:36:22.560
on the bottom that does all this

806
00:36:22.560 --> 00:36:24.840
while you're starting to talk?

807
00:36:24.840 --> 00:36:26.480
Or could we put it at the end of the video?

808
00:36:27.240 --> 00:36:28.520
How would you place it?

809
00:36:28.520 --> 00:36:31.040
The way I would do is I would put it right up front

810
00:36:31.040 --> 00:36:34.240
just because everybody's going to see the beginning.

811
00:36:34.240 --> 00:36:36.880
Nobody's going to, you're always going to see that image.

812
00:36:36.880 --> 00:36:38.560
It's always going to pop up.

813
00:36:38.560 --> 00:36:42.080
If you try to put it somewhere in the video as it's going,

814
00:36:42.080 --> 00:36:44.440
chances are somebody might not see it.

815
00:36:45.840 --> 00:36:48.560
So it's just a moment that it's, as a matter of fact,

816
00:36:48.560 --> 00:36:50.440
pretty much every movie that you ever see

817
00:36:50.440 --> 00:36:52.100
at the end of it in the credits,

818
00:36:52.100 --> 00:36:53.840
you're going to see the copyright notice.

819
00:36:53.840 --> 00:36:56.000
You're going to see information with regard to trademarks.

820
00:36:56.520 --> 00:36:57.960
You're going to see all sorts of stuff there.

821
00:36:57.960 --> 00:37:00.720
So it's almost like an expectation

822
00:37:00.720 --> 00:37:01.880
that it's going to be there.

823
00:37:01.880 --> 00:37:02.840
Okay.

824
00:37:02.840 --> 00:37:05.440
I think what we'll do is we'll put a template together

825
00:37:05.440 --> 00:37:08.200
and an example, and then I'll run it by you, Peter,

826
00:37:08.200 --> 00:37:09.160
if that's okay.

827
00:37:09.160 --> 00:37:10.680
You give me a thumbs up and then I'll share it

828
00:37:10.680 --> 00:37:11.520
with you guys.

829
00:37:11.520 --> 00:37:12.600
Okay.

830
00:37:12.600 --> 00:37:14.480
That's going to be invaluable, quite frankly,

831
00:37:14.480 --> 00:37:18.600
because by doing that, you have placed the public on notice

832
00:37:18.600 --> 00:37:22.160
with regard to every single video that you put out there.

833
00:37:22.160 --> 00:37:24.720
Now there's, I'll go into something in a second.

834
00:37:25.280 --> 00:37:27.360
I don't know if you want to acknowledge any questions yet,

835
00:37:27.360 --> 00:37:29.960
or I do want to talk about trademark searching

836
00:37:29.960 --> 00:37:32.160
because I don't want people to get into trouble.

837
00:37:32.160 --> 00:37:33.000
Let's do that.

838
00:37:33.000 --> 00:37:35.200
Yeah, I did have that written down as far as,

839
00:37:35.200 --> 00:37:36.520
hey, I've got an idea for,

840
00:37:36.520 --> 00:37:39.120
and what we do is we call it your kingdom channel name.

841
00:37:39.120 --> 00:37:41.400
So it's your YouTube channel, your TikTok.

842
00:37:41.400 --> 00:37:43.640
It's kind of one name that we use for everything.

843
00:37:43.640 --> 00:37:44.600
Right.

844
00:37:44.600 --> 00:37:45.920
So that's a great idea.

845
00:37:45.920 --> 00:37:48.120
Like, hey, I've got this idea for a channel.

846
00:37:48.120 --> 00:37:49.720
What would be a good next step to make sure

847
00:37:49.720 --> 00:37:50.960
that you don't actually infringe

848
00:37:50.960 --> 00:37:52.360
on someone else's trademark?

849
00:37:52.360 --> 00:37:53.800
Yeah, that's a great question.

850
00:37:53.800 --> 00:37:55.600
So let me share my screen one more time.

851
00:37:55.600 --> 00:37:57.560
I'm going to show you, all right,

852
00:37:57.560 --> 00:38:00.480
what I'm going to be sharing with you is,

853
00:38:01.560 --> 00:38:04.080
this is what I call top level.

854
00:38:04.080 --> 00:38:05.600
Why do I say top level?

855
00:38:05.600 --> 00:38:07.680
You should not rely upon this.

856
00:38:07.680 --> 00:38:10.080
This is what I do for a knockout search, right?

857
00:38:10.080 --> 00:38:14.960
You just go www.uspto.gov.

858
00:38:14.960 --> 00:38:18.000
It's the United States Patent and Trademark Office website.

859
00:38:18.000 --> 00:38:18.840
See that?

860
00:38:20.080 --> 00:38:21.560
That's what it looks like.

861
00:38:21.560 --> 00:38:24.120
Right here, you see the button that says trademarks.

862
00:38:25.360 --> 00:38:26.600
And the trademarks, you see where it says

863
00:38:26.600 --> 00:38:27.880
searching trademarks?

864
00:38:29.080 --> 00:38:30.000
You click on that.

865
00:38:31.160 --> 00:38:32.080
Right at the top here,

866
00:38:32.080 --> 00:38:33.960
they try to make themselves look really fancy

867
00:38:33.960 --> 00:38:36.240
by having a push button and then having it in text.

868
00:38:36.240 --> 00:38:37.360
It's the same thing.

869
00:38:37.360 --> 00:38:39.880
There's no difference between the two.

870
00:38:39.880 --> 00:38:42.120
So you just click one of them.

871
00:38:42.120 --> 00:38:43.960
You're brought to this screen.

872
00:38:43.960 --> 00:38:46.320
Select the search option.

873
00:38:46.320 --> 00:38:48.120
All right, so there's a basic word search,

874
00:38:48.120 --> 00:38:50.440
and then there's a word or design mark search.

875
00:38:51.280 --> 00:38:53.200
I'm, just to be clear,

876
00:38:53.200 --> 00:38:55.880
what I'm showing you here is like a hundredth,

877
00:38:55.880 --> 00:38:57.600
a hundredth of what I teach, all right?

878
00:38:57.600 --> 00:38:58.440
So I'm just,

879
00:38:58.440 --> 00:38:59.960
but I want to make it so that at least

880
00:38:59.960 --> 00:39:02.880
you can do a knockout search very quick, okay?

881
00:39:02.880 --> 00:39:07.600
So this, I guess for all of you here,

882
00:39:07.600 --> 00:39:09.440
you could probably use the first one.

883
00:39:10.520 --> 00:39:11.760
And you can just type in the word.

884
00:39:11.760 --> 00:39:14.200
So I actually own a trademark.

885
00:39:14.200 --> 00:39:16.280
It's called Challenge Whisper, right?

886
00:39:16.280 --> 00:39:17.960
Challenge Whisper, there it is.

887
00:39:18.960 --> 00:39:21.920
So if I type in Challenge Whisper and I do a search,

888
00:39:21.920 --> 00:39:23.520
you see how it pops up right there?

889
00:39:23.520 --> 00:39:27.360
That's my, that's my trademark, okay?

890
00:39:27.360 --> 00:39:32.360
I filed this in May, on May 10th, 2021.

891
00:39:32.640 --> 00:39:34.480
It's in section 1B.

892
00:39:34.480 --> 00:39:36.440
Somebody tell me what section 1B means.

893
00:39:36.440 --> 00:39:37.720
Somebody type it in the chat.

894
00:39:37.720 --> 00:39:38.960
What's section 1B mean?

895
00:39:42.720 --> 00:39:43.560
Let's see how impressive this is.

896
00:39:43.560 --> 00:39:44.600
No idea.

897
00:39:44.600 --> 00:39:45.880
Intent to use.

898
00:39:45.880 --> 00:39:47.720
Intent to use, come on.

899
00:39:48.480 --> 00:39:49.320
Well done.

900
00:39:49.320 --> 00:39:50.360
Very well done.

901
00:39:50.360 --> 00:39:51.480
Come on, people.

902
00:39:51.480 --> 00:39:52.560
That's so good.

903
00:39:52.560 --> 00:39:53.400
So what does that mean?

904
00:39:53.400 --> 00:39:56.280
That means that I knew that name was going to be important

905
00:39:56.280 --> 00:39:59.080
for the future and I didn't want other people to take it.

906
00:39:59.080 --> 00:39:59.920
So I filed for.

907
00:40:00.000 --> 00:40:04.680
beforehand, I already own it. So that means other people can't

908
00:40:04.680 --> 00:40:08.600
use that name associated with challenges at all. I am the

909
00:40:08.600 --> 00:40:12.120
challenge whisperer, so to speak, right. And so now that

910
00:40:12.120 --> 00:40:15.960
name is procured. So now let's say you thought you was thinking,

911
00:40:16.840 --> 00:40:23.640
well, you know, I like the name, let's say, kingdom, kingdom

912
00:40:23.640 --> 00:40:27.320
heart. So you're thinking, well, I'm doing heart healing, right.

913
00:40:27.320 --> 00:40:31.160
So I'm going to use the name kingdom heart in US church, you

914
00:40:31.160 --> 00:40:35.360
see all these registrations that are out there. So there's a

915
00:40:35.360 --> 00:40:39.680
kingdom heart ministries right there. And there's kingdom

916
00:40:39.680 --> 00:40:42.120
hearts here, there's a whole bunch of them that are out

917
00:40:42.120 --> 00:40:45.160
there. So what does that mean? That means that somebody else

918
00:40:45.560 --> 00:40:49.480
has either a federal registration for that name, or

919
00:40:50.360 --> 00:40:54.160
they have an application that's pending for that name. Now, you

920
00:40:54.160 --> 00:40:57.200
know, Bruce, again, I go into a lot more detail separate, but

921
00:40:57.200 --> 00:41:00.880
I'm just kind of giving you a really quick synopsis. If you

922
00:41:00.880 --> 00:41:04.720
see next to the name, the word dead, you see all the way to the

923
00:41:04.720 --> 00:41:08.240
right here, dad's gonna ask about that. What is Yeah, what

924
00:41:08.240 --> 00:41:12.800
that means what the word dead means, it only means that they

925
00:41:12.800 --> 00:41:16.080
didn't renew their trademark. But it doesn't mean that they

926
00:41:16.080 --> 00:41:19.600
stopped using it. It just means they didn't renew it. So it's

927
00:41:19.600 --> 00:41:23.560
your job to now go do some searching, like on Google or

928
00:41:23.560 --> 00:41:27.720
use, there's a thing called the Wayback Machine, which is

929
00:41:27.720 --> 00:41:31.120
something that I've talked about the Wayback Machine, you can is

930
00:41:31.120 --> 00:41:34.640
an incredible resource, I can look up websites that have been

931
00:41:34.640 --> 00:41:38.520
on the internet that are no longer there. It was created by

932
00:41:38.520 --> 00:41:43.440
MIT, who ironically is one of my clients, I do patent work for

933
00:41:43.440 --> 00:41:48.200
MIT. And so you can actually go on the Wayback Machine, look up

934
00:41:48.200 --> 00:41:54.320
type in a domain name, and then look up the website in 1983 87,

935
00:41:54.320 --> 00:41:58.880
you can figure that out, figure all this stuff out. So just to I

936
00:41:58.880 --> 00:42:01.920
want to keep a very top level for everybody here. Again, this

937
00:42:01.920 --> 00:42:05.120
is just imagine you came up with a name, you say Kingdom Hearts,

938
00:42:05.360 --> 00:42:07.840
let me just do a really quick search, you typed it here, you

939
00:42:07.840 --> 00:42:11.360
submitted query, you already saw it, there's now you can go in

940
00:42:11.360 --> 00:42:15.720
here, click the trademark, look at it. No, I do not want to give

941
00:42:15.720 --> 00:42:21.600
feedback, government, thank you very much. And now you can look

942
00:42:21.600 --> 00:42:25.600
and you can see up, it's an abandoned trademark. But it was

943
00:42:25.600 --> 00:42:30.840
focused on bookmarks, were the goods, you know, so you can look

944
00:42:30.840 --> 00:42:33.440
and see what the trademark was for it was a one B. So it was an

945
00:42:33.440 --> 00:42:37.760
intent to use. So why am I showing you this, you can

946
00:42:37.760 --> 00:42:41.040
actually do a very quick top level search for a number of

947
00:42:41.040 --> 00:42:46.720
different names, and get an idea of can I knock it out very

948
00:42:46.720 --> 00:42:53.240
fast, right? Now, what I just showed you, again, is like, like

949
00:42:53.280 --> 00:42:57.920
maybe 5% of the way it should be done. Okay. But this is a quick

950
00:42:57.920 --> 00:43:00.320
resource you can do. So let's say you have 10 different

951
00:43:00.320 --> 00:43:02.960
trademarks, you want to potentially use, you can go

952
00:43:02.960 --> 00:43:06.800
online, do something like this and say, Oh, I knocked out seven

953
00:43:06.800 --> 00:43:10.000
of them immediately. So now you can actually talk to an attorney

954
00:43:10.000 --> 00:43:13.480
about only three, instead of talking to them about 10.

955
00:43:13.920 --> 00:43:16.040
Because the more time you spend with an attorney, the more money

956
00:43:16.040 --> 00:43:19.120
you spend, because they bill per hour, they don't sell you

957
00:43:19.120 --> 00:43:22.960
products, they sell you time. Right. And so for that reason,

958
00:43:22.960 --> 00:43:25.920
the more you can knock out up front, the less cost is going to

959
00:43:25.920 --> 00:43:33.200
be for you overall. But this is a website that's available. And

960
00:43:33.200 --> 00:43:37.880
I'm kind of hesitant to stop there. Because what I've, what I

961
00:43:37.880 --> 00:43:39.920
don't want you to do is kind of do a search and say, Oh, it's

962
00:43:39.920 --> 00:43:44.480
clear, don't do that. Because I showed you like 5% of what you

963
00:43:44.480 --> 00:43:47.400
should know, I just want you to know that it's there. So you can

964
00:43:47.400 --> 00:43:50.480
do a quick knockout search if you so chose. Right. But

965
00:43:50.480 --> 00:43:53.280
trademark searching is very important before you start using

966
00:43:53.280 --> 00:43:56.400
a name. Because if somebody actually does have a federal

967
00:43:56.400 --> 00:44:00.280
registration, then you can be liable for trademark

968
00:44:00.280 --> 00:44:04.040
infringement. That's what happened with both with both

969
00:44:04.040 --> 00:44:07.880
examples that I gave you, when we started out, that woman had

970
00:44:07.880 --> 00:44:09.640
to change the name of her company, the name of the

971
00:44:09.640 --> 00:44:13.800
services, that gentleman and that company had to change the

972
00:44:13.800 --> 00:44:16.600
molds for the company, change the name of the company, pull

973
00:44:16.600 --> 00:44:19.320
the product off the shelves, change the packaging, change the

974
00:44:19.320 --> 00:44:23.800
website, all those things, it'd be great. If whatever we're

975
00:44:23.800 --> 00:44:27.760
being provided with by the Lord, or whatever great idea you have

976
00:44:27.760 --> 00:44:32.760
yourself, you're starting in the right manner. And that's why

977
00:44:32.760 --> 00:44:36.520
trademark search is very important. So there are entities

978
00:44:36.520 --> 00:44:38.880
that do trademark searches, you can hire attorneys to do

979
00:44:38.880 --> 00:44:42.160
trademark searches. But you can do a really quick knockout one

980
00:44:42.160 --> 00:44:46.880
yourself by playing around with this tool. And I actually teach

981
00:44:46.880 --> 00:44:50.800
on how to do it in depth, like, we spend a lot of time doing

982
00:44:50.800 --> 00:44:53.720
this. But I wanted to kind of give you some information about

983
00:44:53.720 --> 00:44:54.440
the resource.

984
00:44:56.160 --> 00:44:57.880
That's great. I appreciate that.

985
00:45:00.000 --> 00:45:10.000
So, and I think the same thing, just to kind of wrap up the copyright of the video idea because I know a lot of people that's how we're putting content and work out is through the video.

986
00:45:10.000 --> 00:45:21.000
So that screenshot and the description. Is that all we would need in that description is just the copyright the year, and like the name or the company or the, that's all you need.

987
00:45:21.000 --> 00:45:26.000
Yeah, it's very simple. Cool. Very, very simple. Yeah. Very good.

988
00:45:26.000 --> 00:45:30.000
I'm gonna, there's a couple good questions here.

989
00:45:30.000 --> 00:45:33.000
Let's just jump in here.

990
00:45:33.000 --> 00:45:41.000
And if you guys have a question you can also raise your hand and we'll, we'll come to you. Have you just ask the fun part. This is the fun part.

991
00:45:42.000 --> 00:45:44.000
Asking questions.

992
00:45:44.000 --> 00:45:52.000
Legal questions like we have an attorney that we use for kingdom messengers and for

993
00:45:52.000 --> 00:46:02.000
all the things that we do for our company. And Peter's going to be helping us like audit some of that so we'll see how good he is in a shortly.

994
00:46:02.000 --> 00:46:15.000
And, but my number one thing that I do for him is normally just asking questions like that's what I pay most of the time is just to send them an email Hey, this is a question he just responds that's it so you guys actually have that opportunity

995
00:46:15.000 --> 00:46:28.000
now to ask Peter questions that you may have, because he's very generously offered his time to us so it's good to marry and just just to set the stage so everybody knows this is not legal advice.

996
00:46:28.000 --> 00:46:33.000
All right, none of this is legal advice and just give you information of what the law is.

997
00:46:33.000 --> 00:46:39.000
I just want to make sure you're aware of what's going on. Okay, right. Thank you. Yeah.

998
00:46:39.000 --> 00:46:42.000
You're muted there.

999
00:46:42.000 --> 00:46:44.000
Okay.

1000
00:46:44.000 --> 00:46:49.000
Oh, let's get you unmuted.

1001
00:46:49.000 --> 00:46:54.000
Hey, I think you're still muted Marion.

1002
00:46:54.000 --> 00:46:57.000
I don't know why it keeps meeting you. I'm sorry.

1003
00:46:57.000 --> 00:47:00.000
I keep on muting I'm on.

1004
00:47:00.000 --> 00:47:14.000
We can hear you now. Okay. Okay, so I'm in Canada, Peter so yes, same process in Canada, but I do notice that most of the people watch my, my things are from the US.

1005
00:47:14.000 --> 00:47:28.000
How does that work is, if I wonderful question, Canada, covered for the US or is that different. Yeah, it's a wonderful question. In fact, the last, the last two.

1006
00:47:28.000 --> 00:47:37.000
Bruce I don't, I hope you don't mind me mentioning this but the last two challenges that actually did 20% of the people were from Canada, which was amazing.

1007
00:47:38.000 --> 00:47:49.000
So, we actually had a foreign agent come from Canada to speak about the law in Canada so here's the way it breaks down the law in Canada is very similar, very similar to the US.

1008
00:47:49.000 --> 00:47:57.000
The difference with the with Canada and the United States is that Canada spent takes a lot longer it can take you three years to get a trademark in Canada.

1009
00:47:57.000 --> 00:48:06.000
So, let's say that you're in Canada, and you're marketing things and services in the United States, then you're going to want rights in the United States.

1010
00:48:06.000 --> 00:48:14.000
So generally what you're looking at is you're looking at a few things. One of them is where things being manufactured.

1011
00:48:14.000 --> 00:48:23.000
And the other thing is where things being purchased. Okay, those are two different things. So if I'm providing product and the product is being manufactured in.

1012
00:48:24.000 --> 00:48:39.000
Let's say, Taiwan, but it's being sold in Europe, and in the United States, then I want rights in the United States, and in Europe, but at the same time it'd be nice to have rights in Taiwan so that nobody can't nobody else can manufacturing that location.

1013
00:48:39.000 --> 00:48:43.000
So, in your situation since you're in Canada.

1014
00:48:43.000 --> 00:48:49.000
Are you providing services or goods is a predominantly services or goods

1015
00:48:49.000 --> 00:48:55.000
videos, videos. Okay, so those are pretty much. Well, are they videos to purchase.

1016
00:48:55.000 --> 00:49:04.000
No, not at the moment. Okay, so it's that would be really services. So then what you would want to do is file copyright application in the United States.

1017
00:49:04.000 --> 00:49:12.000
If predominantly your consumers are in the United States, but you can also do so in Canada, Canada has a really good, very good system.

1018
00:49:13.000 --> 00:49:28.000
So you can follow that in fact if you need somebody. Paula Clancy I've known for probably, gosh, 14 years. She is remarkable. And she, she in fact, she works for galleons.

1019
00:49:28.000 --> 00:49:36.000
She was with galling, which is an IP boutique in Canada. And then she left because she had so many clients.

1020
00:49:36.000 --> 00:49:52.000
But then galling one of her back so badly. So now she actually went back, like a few months ago she went back, but she maintains her her billable rate, as if she were not in the law firm so her rates very reasonable.

1021
00:49:52.000 --> 00:49:58.000
I will speak to Paula Clancy in fact I'll give Bruce her information.

1022
00:49:58.000 --> 00:50:01.000
And when you speak to her just say Peter and you have a sent you.

1023
00:50:00.000 --> 00:50:12.000
And she'll discount your stuff. So, because we work together like I said a very long time, and I, I can trust her.

1024
00:50:12.000 --> 00:50:14.000
Very good.

1025
00:50:14.000 --> 00:50:20.000
You're welcome. So Rebecca had a really good question in the chat earlier.

1026
00:50:20.000 --> 00:50:24.000
See if I could find it.

1027
00:50:24.000 --> 00:50:38.000
Yes, I was just asking, because sometimes you may have a name or one idea for the name but maybe there's a variation that you want to do to that.

1028
00:50:38.000 --> 00:50:54.000
And it's all sort of still all the same. So do you have to do separate things for each one of the variations or can you do the main name with the potential variations all of it.

1029
00:50:54.000 --> 00:50:56.000
Yeah, that's a great question.

1030
00:50:56.000 --> 00:51:08.000
And this is where it's really important to work with me if I had to be frank about this even though I'm Peter. This is where it's really important to when you're working with an attorney to make sure that you can.

1031
00:51:08.000 --> 00:51:15.000
The attorney is more like a family member, it's going to be very honest with you. Okay, so here's the situation.

1032
00:51:15.000 --> 00:51:32.000
If, let's say the name Microsoft, there's a name Microsoft right but then there's Microsoft Excel, Microsoft Word, there's Microsoft all these other Microsoft apps right now you can just say I own Microsoft, and then use that name with all these other things,

1033
00:51:32.000 --> 00:51:46.000
you can only own that name Microsoft but if you want to prevent others from using the word Excel, or using the word word associated with word processing which in and of itself would be very difficult, because it's kind of descriptive.

1034
00:51:46.000 --> 00:51:57.000
But, so what you got to look at it you got to look at, look at your total trademark, if it's two words, and you own one of the words already the question is are you going to get upset if somebody uses the other word.

1035
00:51:57.000 --> 00:52:04.000
That's what you have to ask yourself. If somebody comes out there and they have hey I sell the Excel product.

1036
00:52:04.000 --> 00:52:11.000
Are you going to be upset about that when you're Microsoft, if you are, then you should be owning you should be filing for that word alone as well.

1037
00:52:11.000 --> 00:52:23.000
But then the question is, do you use the word alone, or do you always use them together, because if you always use them together you're never going to be able to file a trademark application for the word alone, because you're never going to be able to provide

1038
00:52:23.000 --> 00:52:25.000
what's called a specimen.

1039
00:52:25.000 --> 00:52:38.000
So to file a trademark application you have to provide what's called a specimen which shows that trademark being used in interstate commerce. Right. So, as an example, I'll give you an example I love frankincense.

1040
00:52:38.000 --> 00:52:41.000
So right here is doTERRA.

1041
00:52:41.000 --> 00:52:46.000
I don't know if you can see it doesn't come up very clear. Yeah. Oh, there we go. See doTERRA.

1042
00:52:46.000 --> 00:52:51.000
Right, and it's frankincense right so their name is on it.

1043
00:52:51.000 --> 00:52:59.000
Okay, so, so anytime that you know anytime that somebody sees this product you're going to go up doTERRA all right very important that's their product.

1044
00:52:59.000 --> 00:53:02.000
Now there's a certain quality associated with it, blah blah blah.

1045
00:53:02.000 --> 00:53:07.000
But if there was another word next to it so like the doTERRA prime line.

1046
00:53:07.000 --> 00:53:13.000
Am I going to be, are they going to be upset if somebody has a prime line of essential oils.

1047
00:53:13.000 --> 00:53:23.000
If they are going to be upset about that then they should in fact file for the name prime, but if they only use the words doTERRA prime and they never use prime alone.

1048
00:53:23.000 --> 00:53:33.000
It's going to be very hard to provide a specimen to United States Patent Trademark Office showing use of the word prime alone because you never use it alone.

1049
00:53:33.000 --> 00:53:37.000
You see what I mean so you have to go by how is it used.

1050
00:53:37.000 --> 00:53:44.000
If you're always doing Microsoft Office, Microsoft Excel, then you can't just file for office alone.

1051
00:53:44.000 --> 00:53:53.000
Unless you're going to have office on the packaging on the products on the website alone. If you do have that alone, then you can follow trademark on that alone.

1052
00:53:53.000 --> 00:54:08.000
Okay, so now you asked a really good question, Rebecca, which is well what about variations, what if I have Microsoft Office but then I have Microsoft Office net and Microsoft offices and Microsoft, you know, off, you know, things like that.

1053
00:54:08.000 --> 00:54:17.000
If I have that so if I need to one, ask yourself the same question every time somebody uses that name alone am I going to be upset. If I am.

1054
00:54:17.000 --> 00:54:27.000
I want to file for it. Do I use the name alone on the packaging. Do I use the name alone on the product. If I do, then I can support following a separate trademark application for it.

1055
00:54:27.000 --> 00:54:33.000
If I don't, then you're always going to have to file Microsoft Office together, you're never going to be able to follow it along.

1056
00:54:33.000 --> 00:54:37.000
Okay.

1057
00:54:37.000 --> 00:54:43.000
Very good. Let's go over to Ben.

1058
00:54:43.000 --> 00:54:47.000
Hey Ben.

1059
00:54:47.000 --> 00:54:53.000
You're muted. Oh, there we go. Go ahead. I think we did both at the same time I unmuted and then.

1060
00:54:53.000 --> 00:54:56.000
Anyway, I hope you can hear me now.

1061
00:54:56.000 --> 00:55:00.000
Can you hear me. Yeah, it's kind of low but it's okay I can, I can.

1062
00:55:00.000 --> 00:55:04.200
turn it up. Yeah. Okay, not sure what I can do on my side. I'm

1063
00:55:04.200 --> 00:55:07.640
from Germany. So I'm not sure if you can speak to that. Or if you

1064
00:55:07.640 --> 00:55:11.120
have somebody that you know, you know, that could get advice.

1065
00:55:11.120 --> 00:55:14.400
I'm sorry, I got on here late because I was with my kids here.

1066
00:55:14.440 --> 00:55:17.880
I had to take care of them. So I need to watch the replay. But

1067
00:55:17.920 --> 00:55:19.200
that was would be my question.

1068
00:55:19.760 --> 00:55:22.680
Yeah, one of my one of my largest clients is actually in

1069
00:55:22.680 --> 00:55:26.440
Germany key optic. And so they're in photonics and

1070
00:55:26.440 --> 00:55:30.400
lighting. And they do a lot of work in medical device, work in

1071
00:55:30.400 --> 00:55:34.720
lighting and laser work. And, and so if you're asking with

1072
00:55:34.720 --> 00:55:37.320
regard to Germany, are there intellectual property rights?

1073
00:55:37.320 --> 00:55:40.400
Yep, they certainly are. Germany is a member of the EPO, the

1074
00:55:40.400 --> 00:55:45.240
European patent office, the European patent organization. So

1075
00:55:45.360 --> 00:55:51.720
you can actually file a trademark or patent with, let's

1076
00:55:51.720 --> 00:55:54.880
see, the technology that you're doing with is it mostly names or

1077
00:55:54.880 --> 00:55:57.280
videos? Or is it products? Or what? What is it?

1078
00:55:58.480 --> 00:56:02.640
That's coaching, which is part of that is videos and some stuff.

1079
00:56:02.680 --> 00:56:05.520
Yeah, that's copyright. Yeah, they have their own. They have

1080
00:56:05.520 --> 00:56:09.280
their own intellectual property organization. Yeah. So you can

1081
00:56:09.280 --> 00:56:12.080
actually file directly in Germany. And I have agents in

1082
00:56:12.080 --> 00:56:15.080
Germany to pretty much have agents in every country of the

1083
00:56:15.080 --> 00:56:17.720
world. I mean, I've been doing this a long time. So if you need

1084
00:56:17.720 --> 00:56:19.240
somebody, I can refer you to somebody.

1085
00:56:19.880 --> 00:56:23.080
But it would be very nice. How can we manage that via Bruce?

1086
00:56:23.840 --> 00:56:28.440
Yeah, it will all be through Bruce. Bruce is the shepherd

1087
00:56:28.440 --> 00:56:29.520
here. I'll be feeding him.

1088
00:56:30.680 --> 00:56:33.320
Awesome. Thank you so much. Appreciate your time. I'll watch

1089
00:56:33.320 --> 00:56:33.880
the replay.

1090
00:56:34.480 --> 00:56:36.240
My pleasure. Thank you.

1091
00:56:37.200 --> 00:56:39.760
Yeah, let's go to Monica here.

1092
00:56:42.440 --> 00:56:43.200
There we go.

1093
00:56:44.160 --> 00:56:44.920
Hi, how are you?

1094
00:56:45.320 --> 00:56:48.160
I'm doing great. Thank you so much. This information is

1095
00:56:48.160 --> 00:56:48.840
amazing.

1096
00:56:49.520 --> 00:56:51.160
Awesome. Amen. That's awesome.

1097
00:56:52.000 --> 00:56:55.440
Question going back to your example of when you did the

1098
00:56:55.440 --> 00:57:01.000
lookup of Kingdom Hearts, and you saw what they were selling,

1099
00:57:01.000 --> 00:57:06.560
which was bookmarks. So in my, in my business, I just rebranded

1100
00:57:07.200 --> 00:57:12.440
and it's called Mon Ministries. But within that I do business

1101
00:57:12.440 --> 00:57:16.120
coaching, and I also have like digital products. But at the

1102
00:57:16.120 --> 00:57:19.480
same time, I also have a healing ministry. So I connect with you

1103
00:57:19.480 --> 00:57:19.880
there.

1104
00:57:21.960 --> 00:57:25.960
Which is bringing that into the kind of marketplace ministry.

1105
00:57:27.320 --> 00:57:33.040
If you have a product that that you sell and one that you don't

1106
00:57:33.080 --> 00:57:36.800
because I don't charge for that. Should it should you have two

1107
00:57:36.800 --> 00:57:40.600
different names? Because I know in that description, does that

1108
00:57:40.600 --> 00:57:43.480
even need to go on the description? Or should it be

1109
00:57:43.480 --> 00:57:46.000
something separate? How does it work when you have a

1110
00:57:46.160 --> 00:57:49.680
really good question? What you're asking actually is is

1111
00:57:49.680 --> 00:57:53.920
something that I would coach on. So there's Alright, so

1112
00:57:55.120 --> 00:57:57.240
there's a legal perspective things. And then there's the

1113
00:57:57.240 --> 00:58:00.680
business perspective of things and they should work together.

1114
00:58:01.160 --> 00:58:04.720
Right. But a lot of people will focus exclusively on the legal

1115
00:58:04.720 --> 00:58:07.440
or exclusively on the business and they kind of so you end up

1116
00:58:07.440 --> 00:58:11.360
with this instead, and it doesn't really work well. So if

1117
00:58:11.360 --> 00:58:16.560
you have one, one section of your business, let's say that's

1118
00:58:16.560 --> 00:58:20.760
associated with coaching, right? And let's say that what are you

1119
00:58:20.760 --> 00:58:22.200
coaching specifically on?

1120
00:58:23.760 --> 00:58:27.280
I'm coaching on visibility branding.

1121
00:58:27.520 --> 00:58:31.240
Okay, that's perfect. Yeah. So let's let's say branding. So you

1122
00:58:31.240 --> 00:58:33.640
have coaching on branding, and then you have a healing

1123
00:58:33.640 --> 00:58:39.240
ministry, right? And so you're saying, well, should I have them

1124
00:58:39.240 --> 00:58:42.000
both on the same name? Basically, should I have the

1125
00:58:42.160 --> 00:58:45.520
branding industry separate from the from the healing ministry?

1126
00:58:46.160 --> 00:58:51.240
Remember, your name is incredibly important. Right?

1127
00:58:51.240 --> 00:58:54.200
Whatever you name, something is incredibly important. And when

1128
00:58:54.200 --> 00:58:58.200
you start gathering a following of individuals who are focused

1129
00:58:58.200 --> 00:59:00.400
on that name, they're looking for a certain quality of

1130
00:59:00.400 --> 00:59:04.480
service. They're looking for a certain specific item or a

1131
00:59:04.480 --> 00:59:08.880
specific service. If I start if I have the same name for

1132
00:59:09.360 --> 00:59:12.000
different services that really aren't related, it can get a

1133
00:59:12.000 --> 00:59:15.000
little confusing to the consumer. That's kind of like a

1134
00:59:15.000 --> 00:59:18.400
little business advice, it can get a little confusing. So like

1135
00:59:18.400 --> 00:59:25.280
if I have a healing ministry here, and I call it like, let's

1136
00:59:25.280 --> 00:59:30.880
say, realized acceleration, right, let's say I call it

1137
00:59:30.880 --> 00:59:33.360
realized acceleration, I just made it up. And then separate

1138
00:59:33.360 --> 00:59:35.960
over here, I have a branding company, and I try to call that

1139
00:59:35.960 --> 00:59:42.400
realized acceleration, then the people that see that name are

1140
00:59:42.440 --> 00:59:45.640
not going to know is that for the healing ministry? Or is that

1141
00:59:45.640 --> 00:59:50.160
for the branding company? Like, which one is it? And so when you

1142
00:59:50.160 --> 00:59:54.120
have a certain name, you really want it to be very clear. What

1143
00:59:54.120 --> 00:59:56.440
are the services that are associated with that and get a

1144
00:59:56.440 --> 01:00:00.120
following before behind that. And that'll increase

1145
01:00:00.000 --> 01:00:05.920
increase the recognition of that and provide more strength and clarity. When you use that name for

1146
01:00:05.920 --> 01:00:12.320
everything from like vacuum cleaners to like, you know, liposuction, or maybe those are related,

1147
01:00:12.320 --> 01:00:17.920
right? Suction, suction, I don't know. But so maybe that's a bad example. So, but even that,

1148
01:00:17.920 --> 01:00:22.080
and then ice cream, right? You're like, what in the world do they have to do with each other,

1149
01:00:22.080 --> 01:00:27.280
right? So I would personally, I would come up with a different name for my healing ministry

1150
01:00:27.280 --> 01:00:32.560
from my branding company. That's what I would do personally. Now, when you follow a trademark

1151
01:00:32.560 --> 01:00:41.280
application, you can have a trademark on multiple different things. That because what I just told

1152
01:00:41.280 --> 01:00:45.760
you is more like business advice versus legal advice. Now, let's just focus on the legal part.

1153
01:00:45.760 --> 01:00:51.760
And then I'm going to put it all together. In the legal arena, you can decide to have that name for

1154
01:00:51.760 --> 01:00:58.240
both branding and for coaching on, you know, in healing. Like you could, you could have it on

1155
01:00:58.240 --> 01:01:03.440
both of those. They will be different international, what are called international classes.

1156
01:01:04.080 --> 01:01:08.880
Okay. Everybody type in the chat, international class, because I want you to remember that word.

1157
01:01:08.880 --> 01:01:16.560
All right. Your services will fall into what's called an international class. Okay.

1158
01:01:17.520 --> 01:01:24.320
So you might follow a trademark in class nine and in class 35 and in course, class 41,

1159
01:01:24.880 --> 01:01:30.880
class nine is associated with goods. So like, let's say electronics devices,

1160
01:01:30.880 --> 01:01:36.800
class 35 is a service. Class 41 is a service too, but it's a different type of service.

1161
01:01:36.800 --> 01:01:42.160
So you can have the same trademark on multiple things. You just need to follow them on different

1162
01:01:43.120 --> 01:01:49.600
international classes. Got it. That's all you have to do. So that's okay. But now let's combine the

1163
01:01:49.600 --> 01:01:57.760
two, the legal side and the business side. If you file one application for international class nine

1164
01:01:57.760 --> 01:02:07.280
and class 35, which is an actual good and a service. So as an example, let's say toothbrushes.

1165
01:02:08.240 --> 01:02:13.280
And then I want to have, let's say dental cleaning. So one's a service and one's a product

1166
01:02:13.920 --> 01:02:19.280
that makes sense to have the same name for both makes sense, right? Because they're kind of related.

1167
01:02:19.280 --> 01:02:23.760
So in that case, you would have one trademark application in two different classes.

1168
01:02:23.760 --> 01:02:29.520
That makes sense. But if you're doing vacuum cleaners and ice cream, that makes no sense.

1169
01:02:29.520 --> 01:02:33.440
So I wouldn't have that same trademark in those two international classes there,

1170
01:02:33.520 --> 01:02:38.480
even though legally you can, it's just not good business. Does that make sense?

1171
01:02:39.360 --> 01:02:48.080
Yeah. If your target audience, I call them assignments, are the same people

1172
01:02:48.080 --> 01:02:54.720
for both because mine is all of my coaching is for faith led entrepreneurs. So would that still

1173
01:02:54.720 --> 01:03:00.480
be something that you would recommend separating? Well, so if all your coaching,

1174
01:03:01.200 --> 01:03:05.040
sorry, are you saying that you're coaching in the area of the healing ministry?

1175
01:03:06.640 --> 01:03:10.000
The people that are coming to you for healing ministry guidance are the ones that you're

1176
01:03:10.000 --> 01:03:16.000
giving the information on and branding? Pretty much. They're the same audience. Yeah.

1177
01:03:16.000 --> 01:03:22.400
Yeah. That's a very good question. So then really what you have is you have an entity

1178
01:03:22.400 --> 01:03:28.720
with multiple services. What I would do is I would have a name for the entity and then have

1179
01:03:29.520 --> 01:03:34.800
the different services that are provided versus like a different name for each service.

1180
01:03:35.600 --> 01:03:42.160
You see what I mean? Because you want people to see you and then you have multiple services that

1181
01:03:42.160 --> 01:03:47.760
you provide. That you should be a name, should be a brand. People should look at that name and go,

1182
01:03:48.720 --> 01:03:53.280
oh, I know that name. Now under that name, there's different services they provide,

1183
01:03:53.280 --> 01:03:57.520
but you may not necessarily have to provide different trademarks associated with those

1184
01:03:57.520 --> 01:04:01.600
services because you're not marketing those services separate from those people.

1185
01:04:02.960 --> 01:04:08.080
They're always coming to the brand. And then as an example, Bruce has,

1186
01:04:08.720 --> 01:04:14.160
Bruce, what is your company? Inovia? Inovo, yeah. And then we have Tribe Social,

1187
01:04:14.160 --> 01:04:19.920
Kingdom Messengers, and Posture Podcasts are all kind of doing business as part.

1188
01:04:20.640 --> 01:04:25.120
Right. So there's Inova and then he has a lot of different services that he's providing.

1189
01:04:25.120 --> 01:04:31.360
So he may, in his case, he may provide services only. These people here may not go into this

1190
01:04:31.360 --> 01:04:37.120
category as well, or they may. You don't know. If he's marketing them separately, then it makes

1191
01:04:37.120 --> 01:04:41.040
sense to have different names for them because he's marketing them differently, right? They're

1192
01:04:41.040 --> 01:04:46.480
separately being marketed. But if they're always going through the main name, he may not have to.

1193
01:04:46.480 --> 01:04:51.120
It just, it depends on the specific scenario. This is why it's important to talk to an attorney

1194
01:04:51.120 --> 01:04:57.040
and break it down and say, okay, everybody, as an example, when people come to me in Ministry

1195
01:04:57.040 --> 01:04:59.840
for Healing, I'm making them aware of most.

1196
01:05:00.000 --> 01:05:04.560
multiple different things, but I don't break each different area into a different name.

1197
01:05:04.560 --> 01:05:09.680
They're always coming in for this one thing, and they're receiving multiple things.

1198
01:05:09.680 --> 01:05:15.360
So it really depends on your specific scenario, but from what you're saying, it sounds to

1199
01:05:15.360 --> 01:05:21.840
me that everybody who's coming to you for the healing, those are the people that you're

1200
01:05:21.840 --> 01:05:23.520
teaching the branding.

1201
01:05:23.520 --> 01:05:27.160
You're not teaching the branding separate from the people that are doing the healing.

1202
01:05:27.160 --> 01:05:31.120
If that's the case, then you can just have one name for the whole entity and just provide

1203
01:05:31.120 --> 01:05:35.280
both services, because you're not marketing them separate.

1204
01:05:35.280 --> 01:05:36.280
Yeah.

1205
01:05:36.280 --> 01:05:41.520
And the question I was going to ask was, in that case where you have a brand, an entity

1206
01:05:41.520 --> 01:05:47.120
in the middle, and then a number of services, would you recommend trademarking each of the,

1207
01:05:47.120 --> 01:05:49.600
say, three services?

1208
01:05:49.600 --> 01:05:55.160
Because typically, for some example, Kingdom Messengers or Tribe Social, other than at

1209
01:05:55.160 --> 01:06:01.000
the very bottom of the website, it says this application is built by Innovo Studios LLC,

1210
01:06:01.000 --> 01:06:05.840
just to link back more for a business standpoint than legal or anything.

1211
01:06:05.840 --> 01:06:07.760
We have only trademarked those services.

1212
01:06:07.760 --> 01:06:13.080
We never really trademarked the entity that sits in the middle.

1213
01:06:13.080 --> 01:06:20.200
I would trademark the entity itself, because that's how the people are drawn by the main

1214
01:06:20.200 --> 01:06:21.200
entity name.

1215
01:06:21.200 --> 01:06:24.960
And then you have the individual services as well.

1216
01:06:25.760 --> 01:06:29.960
In your specific case, people know the name.

1217
01:06:29.960 --> 01:06:33.280
They know the names of those services.

1218
01:06:33.280 --> 01:06:36.280
As they become aware of the name of those services, you do want to have trademarks on

1219
01:06:36.280 --> 01:06:43.120
those separately, because imagine if somebody came along and said, I'm creating Tribe Social,

1220
01:06:43.120 --> 01:06:46.520
and I'm going to go ahead and I'm going to market that.

1221
01:06:46.520 --> 01:06:47.520
That's a great idea.

1222
01:06:47.520 --> 01:06:48.520
I like that name, too.

1223
01:06:48.520 --> 01:06:49.520
I'm going to use it.

1224
01:06:49.520 --> 01:06:50.880
So now they go use it.

1225
01:06:50.880 --> 01:06:54.240
And then separate from that, even worse, what if they file a trademark for it?

1226
01:06:54.240 --> 01:06:59.160
Well, they can't, because we've already filed a trademark for it.

1227
01:06:59.160 --> 01:07:08.160
Now we're talking something that's even deeper, again, which is common law rights versus federal

1228
01:07:08.160 --> 01:07:09.880
filing rights.

1229
01:07:09.880 --> 01:07:11.760
There's a whole other body here.

1230
01:07:11.760 --> 01:07:14.200
I'll give people the 10-second summary.

1231
01:07:14.200 --> 01:07:18.680
If you've been using a certain name in a certain geographical region, you may be able to continue

1232
01:07:18.680 --> 01:07:22.600
using it, even if somebody gets a federal registration after you, because you've been

1233
01:07:22.600 --> 01:07:24.640
using it in that geographical region.

1234
01:07:24.640 --> 01:07:27.700
But when they get the federal registration, you can't expand.

1235
01:07:27.700 --> 01:07:29.840
It's like they put a net over you.

1236
01:07:29.840 --> 01:07:33.360
So now you can't go any further, because if you go further, you're infringing their federal

1237
01:07:33.360 --> 01:07:34.360
registration.

1238
01:07:34.360 --> 01:07:37.800
A federal registration gives you all the United States.

1239
01:07:37.800 --> 01:07:38.800
See that?

1240
01:07:38.800 --> 01:07:40.800
So that's why I tell people, file a federal registration.

1241
01:07:40.800 --> 01:07:41.800
Now you have the whole country.

1242
01:07:41.800 --> 01:07:43.320
You have all the United States.

1243
01:07:43.320 --> 01:07:48.600
You're done, as opposed to filing every single state that you go to.

1244
01:07:49.520 --> 01:07:53.960
But anyways, this is stuff that I go into way more detail, because you can confuse people

1245
01:07:53.960 --> 01:07:56.560
if you give too many one-second summaries.

1246
01:07:56.560 --> 01:07:57.560
Thank you so much.

1247
01:07:57.560 --> 01:07:58.560
I appreciate it.

1248
01:07:58.560 --> 01:07:59.560
Oh, you're so welcome.

1249
01:07:59.560 --> 01:08:00.560
You're so welcome.

1250
01:08:00.560 --> 01:08:01.560
Awesome.

1251
01:08:01.560 --> 01:08:09.720
Any other questions, guys, that you guys have for Peter?

1252
01:08:09.720 --> 01:08:13.680
We can definitely take some more.

1253
01:08:13.680 --> 01:08:18.120
I had a question regarding music.

1254
01:08:18.640 --> 01:08:23.600
So we have some worship leaders, we have some musicians who are creating original music,

1255
01:08:23.600 --> 01:08:30.120
and they're posting those videos on YouTube or TikTok or some platform.

1256
01:08:30.120 --> 01:08:35.920
Just best practices as far as like, obviously, it would be great to go copyright each song

1257
01:08:35.920 --> 01:08:39.960
that comes out to say that you own it.

1258
01:08:39.960 --> 01:08:42.600
What would be your advice for those guys?

1259
01:08:43.080 --> 01:08:49.279
Yeah, so if people are composing music, the music industry is tough if you're trying to

1260
01:08:49.279 --> 01:08:55.720
make money through music, because we used to sell the LPs, used to sell the 45s, used

1261
01:08:55.720 --> 01:08:57.120
to sell records.

1262
01:08:57.120 --> 01:09:00.479
So it's easy to determine your sales.

1263
01:09:00.479 --> 01:09:03.800
Well, now people just, they'll copy the music.

1264
01:09:03.800 --> 01:09:09.439
As a matter of fact, on TikTok, you can actually push a button to grab the audio.

1265
01:09:09.439 --> 01:09:10.439
Yeah, it's encouraged.

1266
01:09:10.439 --> 01:09:11.439
You're right.

1267
01:09:11.479 --> 01:09:13.120
It's actually encouraged on TikTok, right?

1268
01:09:13.120 --> 01:09:15.080
And so it's great for creating content.

1269
01:09:15.080 --> 01:09:19.920
But if you're like an original content creator, you just you want to know how to protect yourself

1270
01:09:19.920 --> 01:09:20.920
in the process, right?

1271
01:09:20.920 --> 01:09:22.240
There's ways to do it right.

1272
01:09:22.240 --> 01:09:29.840
So what I would do is, first of all, let's say you got 20, 30 different songs.

1273
01:09:29.840 --> 01:09:34.640
I would be falling on the ones that are most important to you, quite frankly, because even

1274
01:09:34.640 --> 01:09:37.760
though it's only 65 bucks, it adds up.

1275
01:09:37.920 --> 01:09:43.240
If you've got like 100 different songs, that's $6,500.

1276
01:09:43.240 --> 01:09:45.359
So it adds up pretty fast.

1277
01:09:45.359 --> 01:09:47.880
Even though you can follow it yourself, I showed you the website.

1278
01:09:47.880 --> 01:09:52.040
And like I said, there's a lot more to learn in this area.

1279
01:09:52.040 --> 01:09:55.520
But still, it's relatively inexpensive.

1280
01:09:55.520 --> 01:09:58.520
So what I would say is, find the ones that are most important to you.

1281
01:09:58.520 --> 01:10:00.000
You can follow the federal registration on.

1282
01:10:00.000 --> 01:10:05.200
those but for literally every single song you should have a copyright notice and every one of

1283
01:10:05.200 --> 01:10:10.240
them remember you don't have to file let's make sure for clarity purposes you understand this

1284
01:10:10.240 --> 01:10:15.360
you do not have to file anything with the copyright office to put a copyright notice on your works

1285
01:10:17.760 --> 01:10:22.640
everybody has to understand that some people believe you have to file something with the

1286
01:10:22.640 --> 01:10:28.160
copyright office to put it on a copyright notice you don't so that means you can put

1287
01:10:28.160 --> 01:10:34.720
your copyright notice on every video on every song on every book on every publication on every

1288
01:10:34.720 --> 01:10:41.360
flow chart you can put your copyright notice on there okay you do not have to file first

1289
01:10:42.160 --> 01:10:46.960
matter of fact you don't have to file at all the reason why you're filing is because

1290
01:10:46.960 --> 01:10:50.720
you want to if other people if you think there's a high chance that somebody's going to steal your

1291
01:10:50.720 --> 01:10:55.280
material and you get the federal registration you give them a copy of the federal registration

1292
01:10:55.280 --> 01:11:00.640
they just go away because they don't want to deal with the government it's a it's a it's a much

1293
01:11:00.640 --> 01:11:08.080
easier way to win for your important works so what i would do is i would take my most important like

1294
01:11:08.080 --> 01:11:14.240
five songs and i would file federal registration on something like that but every single one of

1295
01:11:14.240 --> 01:11:21.440
my songs is going to have the copyright notice on it every one of them got it that that's helpful

1296
01:11:21.440 --> 01:11:26.960
and um i didn't know if you knew of any i know there's there's services out there that will

1297
01:11:27.920 --> 01:11:33.600
do some of the this for you especially for musicians especially getting into like worship

1298
01:11:33.600 --> 01:11:39.280
songs and like ccli licensing stuff which anything in church world that that's something you have to

1299
01:11:39.280 --> 01:11:43.920
deal with you mean the filing of the trademark applications and the copyright applications those

1300
01:11:43.920 --> 01:11:52.240
kind of things right yeah yeah so there are outfits it depends on how much money you want

1301
01:11:52.240 --> 01:11:57.360
to spend to be quite frank with you um this is something you can do on your own like it's not

1302
01:11:57.360 --> 01:12:02.400
that difficult you can actually i'm not encouraging you to do it on your own if you haven't done this

1303
01:12:02.400 --> 01:12:07.920
before i would make sure you know what you're doing beforehand but what i would do personally

1304
01:12:07.920 --> 01:12:12.880
is i would get an attorney that you trust work with them a few times get to know how to do it

1305
01:12:12.880 --> 01:12:17.520
practice it a few times with them and then if you get a paralegal or a legal assistant or like an

1306
01:12:17.520 --> 01:12:23.440
associate you know within your company they can be doing it on their own you know because you've

1307
01:12:23.440 --> 01:12:28.400
already done it two or three times you know the process i mean the name of the company is always

1308
01:12:28.400 --> 01:12:35.600
the same the address is always the same you know the owner is always the same it's it's it becomes

1309
01:12:35.600 --> 01:12:41.440
pretty simple after you do it a number of times like i'm again i'm not encouraging you to do it

1310
01:12:41.440 --> 01:12:47.760
on your own right up front and get it wrong but what i would do is get a good attorney to do that

1311
01:12:47.760 --> 01:12:52.960
with you because there are services out there that will work with you but what i find is they cost a

1312
01:12:52.960 --> 01:12:57.280
lot of money and quite frankly they're doing something that you could have an assistant do

1313
01:12:57.920 --> 01:13:06.880
it's not that difficult um but you know yeah i mean as an example like i ran i ran a bunch

1314
01:13:06.880 --> 01:13:12.480
of certain events i hired an agency to do that right to help me back it up i spent twenty five

1315
01:13:12.480 --> 01:13:18.160
thousand dollars in doing that i also let go of the agency right away i said why did i do this

1316
01:13:18.160 --> 01:13:22.640
like it was it didn't make sense um but that was because they were making certain mistakes

1317
01:13:22.640 --> 01:13:28.960
and things so it really depends upon how much time you have and if you're somebody who can

1318
01:13:28.960 --> 01:13:33.600
really understand how to click buttons and enter into text it's it's not that tough

1319
01:13:34.160 --> 01:13:39.200
gotcha that's helpful but there are entities that you can actually get a license from which is

1320
01:13:39.200 --> 01:13:45.280
actually very interesting there are websites where you can license music you can license

1321
01:13:45.280 --> 01:13:52.320
background sounds um you know any like thunder sounds and rain sounds and anything else you can

1322
01:13:52.320 --> 01:13:56.960
think of and actually songs and music you can license from there from like nine bucks a month

1323
01:13:57.200 --> 01:14:03.040
nine bucks a month yeah i think we uh we use something like envato and i think there's another

1324
01:14:03.040 --> 01:14:10.160
one uh like artists art list art yeah our list is one that i've used art list.io i think it is

1325
01:14:10.160 --> 01:14:16.320
yeah let's say envato and you'll see like when you purchase something or download something from

1326
01:14:16.320 --> 01:14:23.760
one of their uh one of their piece of music or something you'll get a license you know uh it's

1327
01:14:23.760 --> 01:14:28.400
like a um i can't remember exactly it's like a license number or something that that associates

1328
01:14:28.400 --> 01:14:34.400
it back with you so that if you do get that notorious youtube copyright claim that first

1329
01:14:34.400 --> 01:14:39.360
time you see it you're like oh my gosh what what is going wrong i've gotten those yeah we get them

1330
01:14:39.360 --> 01:14:45.360
all the time um and you just go in and uh we just show you have to there's like a place where you

1331
01:14:45.360 --> 01:14:50.800
can literally upload you know the envato license number or something there and then it clears it

1332
01:14:50.800 --> 01:14:57.280
every time and um yeah so that's good to know and i don't know if leanne if you had had anything to

1333
01:14:57.280 --> 01:14:59.760
say on on that i just know just

1334
01:15:00.000 --> 01:15:05.120
One of the things I used to tell my kids, because I worked with teenagers with music and stuff,

1335
01:15:05.120 --> 01:15:11.680
is establishing the date that you wrote it. So if you can print out the music and then

1336
01:15:11.680 --> 01:15:17.120
burn it onto a CD so you can prove it and then mail it to yourself so that you have the date

1337
01:15:17.680 --> 01:15:21.360
on postage somehow that establishes when it was actually written,

1338
01:15:22.240 --> 01:15:26.240
that's another way to protect and define when you wrote it.

1339
01:15:30.880 --> 01:15:36.000
Yeah, and that process used to be used in the patent world. It doesn't work in the patent

1340
01:15:36.000 --> 01:15:42.640
world because it used to be what's called, they used to do an analysis to determine when was it

1341
01:15:42.640 --> 01:15:48.000
first conceived. So they used to look at conception, due diligence, and then reduction of practice.

1342
01:15:48.000 --> 01:15:53.360
Those are legal terms, sorry. But basically what it meant is, when did you come up with the idea?

1343
01:15:53.360 --> 01:15:57.600
When did you reduce it to practice, right? How long were you working on it? And then

1344
01:15:57.600 --> 01:16:03.520
when was it reduced to practice? So people would mail themselves these things and the government

1345
01:16:03.520 --> 01:16:07.600
changed it to a first to file system. They said, I don't care when you conceive it.

1346
01:16:08.160 --> 01:16:11.520
I really don't care. What I care about is when you file it with the patent office.

1347
01:16:13.200 --> 01:16:18.240
And so that whole thing of mailing to yourself doesn't work anymore. The government changed that.

1348
01:16:18.240 --> 01:16:21.440
Patents, but for the copyright, that's different?

1349
01:16:21.440 --> 01:16:25.280
Yeah, that's only in the patent side. In the copyright side, you can, by all means,

1350
01:16:25.280 --> 01:16:28.800
you can mail stuff to yourself to show when you first created the musical work, if you want.

1351
01:16:30.400 --> 01:16:36.320
Awesome. Yeah, it's a great world when you understand how to work it. It's just,

1352
01:16:37.360 --> 01:16:42.480
it's the problem that I find is a lot of people go out there and they start using the name that

1353
01:16:42.480 --> 01:16:48.160
they like. They start bringing the product that they like. And then two, three years down the

1354
01:16:48.160 --> 01:16:54.560
road, they get sued. And so it's most people say, well, I'll get a cease and desist letter,

1355
01:16:54.560 --> 01:16:57.920
and then I'll change it. It's like, no, there's no requirement to send you a cease and desist

1356
01:16:57.920 --> 01:17:03.040
letter. You can be flat out sued. And people can actually, what I've seen a lot of times

1357
01:17:03.040 --> 01:17:08.160
is they require you to pay some money up front. They say, look, I want a hundred thousand dollars.

1358
01:17:08.720 --> 01:17:13.040
You know, that's going to summarize your damages. Plus I want you to stop going forward.

1359
01:17:14.160 --> 01:17:19.440
And now that's the difference between, you know, a, well, let me change product on the

1360
01:17:19.440 --> 01:17:25.440
shelf. It can be very expensive to, well, now I've got to get rid of the money that we've made

1361
01:17:25.440 --> 01:17:30.160
and that, that can shut down a company. And so it's so much better when you're on a solid

1362
01:17:30.160 --> 01:17:34.880
foundation, you've done your own patent searches, your trademark searches, you've, you know,

1363
01:17:34.880 --> 01:17:39.600
you determine if you should follow or not. You know, sometimes you're not following a patent so

1364
01:17:39.600 --> 01:17:45.200
you can enforce it. It might be so you can license it to another party, or maybe that you don't even

1365
01:17:45.200 --> 01:17:48.640
need the file that's between you and God. You should sit down with the Lord and say, Hey,

1366
01:17:49.440 --> 01:17:54.720
do you want me to follow this? Or do I not follow this? Or did this idea come to me to give to

1367
01:17:54.720 --> 01:17:59.520
somebody else? Like that's, that's all part of being in a secret place and hearing him clearly,

1368
01:17:59.520 --> 01:18:04.080
to know what to do with what you receive. But if you're going forward in the business world,

1369
01:18:04.080 --> 01:18:08.640
this, this is a fallen world where people will enforce their rights. So you want to make sure

1370
01:18:08.640 --> 01:18:13.600
you're working within the legal system. And ironically, our father's also a judge. So it's

1371
01:18:13.600 --> 01:18:16.160
good to actually use the legal system in the right manner.

1372
01:18:17.600 --> 01:18:22.560
That's great. I love that perspective. And I think one thing you said, that's, that's really

1373
01:18:22.560 --> 01:18:31.200
helpful is this idea that this should inspire you to be more bold and more courageous with,

1374
01:18:31.200 --> 01:18:37.200
with the things that you create and not more hesitant or scared. Right? It actually empowers

1375
01:18:37.200 --> 01:18:41.520
you. It's not holding you back. Yeah, that's a really good point, Bruce, because

1376
01:18:42.240 --> 01:18:46.880
you want to be able to go forward and not worry about things. You see, when you set,

1377
01:18:46.880 --> 01:18:52.080
when you're building a really large skyscraper, you start out with a very solid foundation.

1378
01:18:52.800 --> 01:18:58.080
That's that foundation has got to be strong enough to support that entire building that's

1379
01:18:58.080 --> 01:19:02.720
going to go up over time. And that the high points of the skyscrapers may have really cool

1380
01:19:02.720 --> 01:19:07.760
ornamental designs and really neat mirrors and glass and all sorts of stuff. But if that

1381
01:19:07.760 --> 01:19:12.880
foundation is bad, I don't care how beautiful that thing, look, it's, it's going to fall.

1382
01:19:13.760 --> 01:19:18.320
So you got to make sure that the foundation is solid. How do you make sure the foundation is

1383
01:19:18.320 --> 01:19:24.080
solid? Check these things. Like maybe you did hear the name properly, but the name,

1384
01:19:24.800 --> 01:19:28.960
maybe that that's something for you to pray into. And then you come up with the name of

1385
01:19:28.960 --> 01:19:34.000
the company. Maybe that name wasn't the name of the company. I mean, think about this. Like

1386
01:19:34.000 --> 01:19:37.920
we receive these words from the Lord all the time. He's constantly talking to you. He uses,

1387
01:19:37.920 --> 01:19:43.200
not just impressions, but he speaks audibly. He also separate from that. We'll use license plates,

1388
01:19:43.200 --> 01:19:49.840
nature, like other people, like he talks to us all the time and he knows how you like to hear

1389
01:19:49.840 --> 01:19:55.120
his voice. So he will speak to you quite often in the voice that you like to hear, unless he's

1390
01:19:55.120 --> 01:19:59.840
trying to train you in another area. Right? So you're getting all this information.

1391
01:20:00.000 --> 01:20:04.000
But just because you heard that name doesn't mean that's the name of the company.

1392
01:20:04.000 --> 01:20:08.000
Now you heard the name, it's like, Lord, is it the name of the company?

1393
01:20:08.000 --> 01:20:14.000
I mean, do you have any idea how many people populate Facebook just because they heard the Lord speak?

1394
01:20:14.000 --> 01:20:18.000
If they would have stood still for a moment and said, Lord, I heard what you said.

1395
01:20:18.000 --> 01:20:22.000
Let me leave Facebook alone and hear what else you have to say.

1396
01:20:22.000 --> 01:20:27.000
That was a door for me to enter to receive greater revelation and personal relationship with you.

1397
01:20:27.000 --> 01:20:33.000
It wasn't a moment for me to go on to Facebook and grab a ton of likes.

1398
01:20:33.000 --> 01:20:36.000
You know, it's like, what was the full message?

1399
01:20:36.000 --> 01:20:39.000
Like, what exactly is the full message?

1400
01:20:39.000 --> 01:20:42.000
Like, God is a tri-part being, Father, Son, Holy Spirit.

1401
01:20:42.000 --> 01:20:45.000
You're a tri-part being, flesh, soul, and spirit.

1402
01:20:45.000 --> 01:20:49.000
If you receive the word, chances are there's at least two other parts to it.

1403
01:20:49.000 --> 01:20:54.000
That's not in the Bible, but in my experience, that's been the case most of the time.

1404
01:20:54.000 --> 01:20:56.000
There's usually more.

1405
01:20:56.000 --> 01:21:00.000
So go back before him and like, what else are you showing?

1406
01:21:00.000 --> 01:21:06.000
So if you get that name, you know, trademark search is a great thing to do just to make sure you're on solid foundation.

1407
01:21:06.000 --> 01:21:07.000
Now, what can you do?

1408
01:21:07.000 --> 01:21:09.000
You don't have to worry about legal issues.

1409
01:21:09.000 --> 01:21:12.000
It's a lot easier.

1410
01:21:12.000 --> 01:21:14.000
You don't have to be worrying about these things.

1411
01:21:14.000 --> 01:21:16.000
Why not do it right in the beginning?

1412
01:21:16.000 --> 01:21:22.000
So your skyscraper can be glorious, point to the sky, and people, when they see it, will think of hopefully the Lord.

1413
01:21:23.000 --> 01:21:26.000
So that's the way I would go with it.

1414
01:21:26.000 --> 01:21:28.000
That's a very good point, Bruce.

1415
01:21:28.000 --> 01:21:31.000
No, I love that perspective.

1416
01:21:31.000 --> 01:21:36.000
And just as we're kind of wrapping up, I think there was one question I just want to go back to from Rebecca.

1417
01:21:36.000 --> 01:21:40.000
You're saying that there are three different places to file the trademark,

1418
01:21:40.000 --> 01:21:42.000
Secretary of State, the state, and federally.

1419
01:21:42.000 --> 01:21:45.000
How do you do this at the state level was the question.

1420
01:21:45.000 --> 01:21:52.000
Yeah, so this is, it would take too much time to do that here.

1421
01:21:52.000 --> 01:21:55.000
This is something that, you know, I would do separate.

1422
01:21:55.000 --> 01:22:00.000
But there, you can go to the Secretary of State in your state to file for a corporate name.

1423
01:22:00.000 --> 01:22:06.000
And before you do that, you should do a corporate name search, which you can do on the Secretary of State site.

1424
01:22:06.000 --> 01:22:12.000
Then if you're going to do a state trademark application, there is a website just for state trademarks.

1425
01:22:12.000 --> 01:22:16.000
If you're going to do a federal registration, that's the USPTO.gov site.

1426
01:22:16.000 --> 01:22:18.000
That's where you would do the federal registration.

1427
01:22:18.000 --> 01:22:20.000
That's for all the United States.

1428
01:22:20.000 --> 01:22:26.000
Now, if you're going to file in Germany, as an example, like Ben was asking about Germany.

1429
01:22:26.000 --> 01:22:33.000
So if you want to file in Germany, you can file a trademark directly in Germany or you can file through what's called the EPO.

1430
01:22:33.000 --> 01:22:41.000
So you file one application with the EPO and then you designate the countries of Europe that you actually want to obtain rights in.

1431
01:22:41.000 --> 01:22:46.000
Because if you're obtaining rights in Germany, you may actually want rights in Spain, you might want rights in France.

1432
01:22:46.000 --> 01:22:52.000
There may be other regions, other countries within Europe that you want, not just Germany.

1433
01:22:52.000 --> 01:23:00.000
And so you can file one EPO application or like Marion was mentioning, she's from Canada.

1434
01:23:00.000 --> 01:23:05.000
You can file one trademark application in Canada and obtain all of Canada.

1435
01:23:05.000 --> 01:23:10.000
So it depends upon where you're going to sell your products, where you're going to provide your services.

1436
01:23:10.000 --> 01:23:13.000
Now, I will offer you this.

1437
01:23:13.000 --> 01:23:29.000
If you, if you are only, if you only see a market for your goods or services being the United States, where you can manufacture in Malaysia, Indonesia, India, Taiwan, Japan, China.

1438
01:23:29.000 --> 01:23:41.000
Then you may consider only obtaining rights in the United States because people can manufacture anywhere they want, but they can't sell it.

1439
01:23:41.000 --> 01:23:53.000
You see what I'm saying? If the only market is the United States and you obtain and you want to stop the people from manufacturing in China, but they can only sell in the United States.

1440
01:23:53.000 --> 01:23:59.000
Well, why would somebody continue manufacturing in China if they can never sell it?

1441
01:23:59.000 --> 01:24:08.000
And the other part is if you go and you shut down China and they go into Malaysia, you shut down Malaysia and they go into Indonesia and you shut down Indonesia and they go into Taiwan.

1442
01:24:08.000 --> 01:24:12.000
Well, if you have the United States, I don't care where you make it. You can't sell it.

1443
01:24:12.000 --> 01:24:16.000
This is why it's really important to understand your markets.

1444
01:24:16.000 --> 01:24:22.000
Is your market the US? Is it Europe? Is it Germany? Is it Canada? Is it somewhere else? Figure that out.

1445
01:24:22.000 --> 01:24:31.000
And the good part is through IP addresses, through all sorts of technology, you can tell where your consumers are.

1446
01:24:31.000 --> 01:24:34.000
Once you know that, you know where you should obtain rights.

1447
01:24:34.000 --> 01:24:40.000
It's awesome. Good. Well, this was fantastic, Peter. This is really good.

1448
01:24:40.000 --> 01:24:48.000
If you guys want, you can just blow up the chat here and just thank Peter for taking some time, just sharing his perspective.

1449
01:24:48.000 --> 01:24:51.000
It's been very helpful. I've learned quite a bit.

1450
01:24:51.000 --> 01:24:59.000
And now we've got to go put some copyright notices on some videos, on just 200 videos in YouTube.

1451
01:25:00.000 --> 01:25:09.000
Hopefully we'll have maybe a part two in the future at some point, and we'll have some other, you know, topics we could discuss, but really appreciate it, Peter.

1452
01:25:09.000 --> 01:25:24.000
Thanks for taking the time, and yeah, just thanks for investing in this community. I think it's going to go a long way to help share the gospel online in a way that emboldens us, not makes us more cautious, and so appreciate it.

1453
01:25:24.000 --> 01:25:35.000
Yeah, absolutely. The awareness is good, and then, I mean, this again, everyone, there's a fraction of what you should know in these areas, especially as entrepreneurs, as business owners.

1454
01:25:35.000 --> 01:25:45.000
It's a fraction of it, so it's important to, you know, we've gone through a number of things here, you should watch the video again, become familiar with these things, but there's a lot more, yeah.

1455
01:25:45.000 --> 01:25:59.000
Awesome. Yeah, and we'll mention, I know we're going to put this masterclass into our roadmap. We'll drop some links and some of the things that Peter has recommended, and Peter also does have his own coaching program as well, so we'll probably drop a link to that.

1456
01:25:59.000 --> 01:26:12.000
So in case your particular business is needing a lot more than kind of just this, this, what we covered today, which was very high level, I'll just drop some info there, so you can link back to that.

1457
01:26:12.000 --> 01:26:20.000
Awesome. Great. Cool, guys. Well, thanks for joining us, and we'll see you guys on our next coaching call, so have a great weekend. We'll talk soon, Peter.

1458
01:26:20.000 --> 01:26:23.000
Great. Nice to meet all of you. Take care.