We're going to jump into today's lesson, which is going to be going through how to take your
origin story that Lindsay talked about in a previous training and how to turn that into
a Facebook ad that you can actually run on Instagram and YouTube, Facebook, sorry, Instagram
and Facebook.
And so I'll kind of go top to bottom.
There's a lot of moving parts.
There's a lot of things that will get caught up on and it'll be unique to your specific
Facebook account or how you've got things set up.
So please use like the open coaching questionnaire to have us like jump on and try and figure
some of these things out.
Cause there's a lot of little places where you can get stuck.
And I was even helping someone on a one-on-one call with a client this morning and they had,
we spent like 30 minutes trying to solve like something really simple in his Facebook ads
account.
So I'm gonna try to walk you through it top to bottom and then we'll jump into it.
So definitely use that as a resource and we'll definitely, we'll take some questions
at the end.
If you want to follow along, that's probably a good idea so you can kind of have some questions.
So let me go ahead and share my screen here.
Hopefully you guys can see that and I'm just going to spotlight myself here so you can
see it everywhere.
Okay, cool.
So first off, we're going to go into your Facebook account.
So you probably have a personal Facebook account already.
So now what we're going to do is you can go over to these, this menu and then everything
to do with Facebooks is going to be in here.
So generally what happens is when you first start Facebook, you will get a personal ad
account.
And so I would just recommend using that for now before we had you guys set up a business
account and get everything connected.
It's honestly a little bit easier just to do it all just through your personal account
for now.
So we'll go ahead and set this up, we'll click on add.
And you should see something kind of like this where it's like jumps you into a brand
new screen here.
And it's going to ask you to start to, you know, creating your ad.
So hopefully if everybody did that, and hopefully you guys all saw the same thing.
If not, you can definitely let me know.
So we also are going to want to do, there's a couple different types of ads.
And so I'm going to just show you one way to do it.
There's so many different ways you can use ads when you are creating these types of promotions.
So if you're selling a book, for example, it's going to be a different type of campaign
than if you're just trying to get people to like your page essentially.
So over here, if we go over to the consideration, I think it is, and you click on engagement.
This is kind of goofy, but what you'll have to do is actually scroll down.
So you may see that and you don't see any other option, but you want to do is actually
scroll down and choose the type of post engagement.
So for this first one, we're going to be helping grow our Facebook followers.
So, and I'm actually going to set this up with Lindsay's account so we can actually
promote her posture Facebook page with this campaign.
So you're going to choose engagement type, page likes, like continue.
And then we're going to jump over to this screen.
So let me just, I'm going to pull your comments up here so I can see in case you guys need
to stop me, feel free to unmute yourself and tell me to repeat something if I need to.
And so this is where we're going to start to set up everything.
So at the campaign name, I like to just use the goal, essentially.
So we're going to be like, I'll just say, you know, Facebook followers is the goal.
You know, maybe for like posture, like posture, Facebook followers.
This is just for me to know what it's for.
No one will ever see this.
It's just for you to kind of remember what this whole campaign is for.
And then we're going to start to scroll down.
You don't have to worry about special ad categories.
This is just, you know, if you're doing something where you're trying to get a credit score
or housing or something political, don't touch that.
Don't try to pick a category because you'll get red flagged.
And then for this particular one, we're going to do campaign optimized for this.
So what this means is you're going to set a budget across all your campaigns.
If you're just going to do one ad set and one ad, basically Facebook will look at all
the ad sets you've got and it will figure out where it needs to spend the most money.
So for this one, it doesn't really matter when there's only one ad set here.
But if you plan to do more ad sets, so you try different audiences and stuff, you may.
I want to come back here.
I'll go ahead for this example and just leave it off,
just because we're only going to do one ad set and maybe two.
And then I'll show you how you can stack some of these ad sets
and set the budget there.
So what this means is you can either
set the budget at this top level.
I'm going to kind of zoom.
Oh, there we go.
Cool, I can zoom in.
So let me talk about this top over.
So this first row right here is your campaign.
The next one down here is an ad set.
And then this one down here is an ad.
So you can take, and I can just duplicate this real quick,
kind of show you what's possible.
So you can have multiple ads in one ad set.
And you can have, if I duplicate that whole thing,
you can have multiple ad sets in one campaign.
Does that all make sense?
That sound good?
So what that is doing is it's letting you
build very kind of complicated, you
can test to get a lot better data this way.
So in this example today, I'm just
going to show you one ad for one ad set.
And we're going to go ahead and launch it in that mode.
But I just show you this because let's say you decide, hey,
I've got two origin stories that I want to try.
And so you could have a 60-second origin story
and maybe a 90-second origin story.
Or one, I'm doing the origin story out in the park.
And this other one, I'm sitting in my office.
So you can load this up with a few options
and see which one people can, it's
kind of strange to see which ads, if you give Facebook
a few options, it'll test it for you.
And it'll tell you what's actually
working for that audience.
And so you don't have to be as precise.
Like, here's the one origin story.
And I'm putting all my money on this one thing.
You could say, hey, here's two or three options, Facebook.
You figure out which one should be the one to go with.
And the one to go with is the one
that gets you the most likes on your page, right?
You don't have to, there's nothing,
it's just look at the numbers.
It's not too complicated.
So I'm going to just delete these.
And you can see how I'm doing that.
I use these little three dots, hit Delete.
And you can kind of, I'll delete this whole ad set,
kind of get back to where we were.
But you can see that's how fast it is to try new things.
So for this one, we'll just do one.
And then down later, we may come back and do like a part two
where we'll expand this to multiple ads.
So coming back to like this little sidebar,
and we'll spend a lot of time jumping between these three
different views.
Here, we're setting sort of what is the goal of the campaign?
What is the objective?
So the objective for this entire campaign
is just to get Facebook followers.
And we did that when we chose, on a previous screen,
we chose engagements and we chose page likes.
That means that everything that's inside of this campaign
is going to be with that goal in mind.
If you're trying to sell a book or do
have people give you your email address or something,
it's going to be a different type of campaign.
And I'll probably set that up for you guys as well.
Maybe at the end of this, we'll do that as an example.
But that's going to be, you can't have like,
this one's to get, this ad sets to get traffic to my website,
and this one's to go get page likes.
You kind of want to just group everything as one campaign
to be one objective.
It's kind of like your war plan for this Facebook.
You're going to give Facebook a bunch of instructions.
It's going to go out and execute on it.
And so we want to keep everything kind of single
focused for Facebook so it doesn't get confused.
So Facebook followers, this right here
is your ad set level.
So it contains as many ads as we want.
And on this middle section, this ad set level,
this is where we're going to tell Facebook
who to put this in front of.
And so the whole reason we're redoing this training
is because Facebook has recently changed
how you can target people.
So I'm going to click into this, and you'll see when I change,
if I click on the top, you'll see one list of things.
There's our different types of objectives.
So we did engagement, and we did page likes.
We're going to leave it there.
If I click on ad set, there's going
to be a bunch of things I can set here.
I can set my budget, how many dollars a day I want to spend.
And then I can choose where people,
like I want to target people in the US.
I want to target people who are this age group.
I want to target men, women.
And then in detail targeting, you
used to be able to target things like Bethel Church, Graham
Cook, Joel Osteen.
You could pick specific people who are well-known and say,
hey, if someone likes Bethel, for example,
then show them my ad.
Because I'm going to be like, if someone
is familiar with that person.
or Bill Johnson or, or someone or Hillsong, you know, they're going to be, um, they're going to
be familiar with my content because I'm, you know, also believe in my thing is prophetic or it's this
or it's devotional. So you can use that, um, people you're following to kind of get your
message in front of others. I say all that it doesn't matter anymore because anything faith
related has been removed from Facebook as of, um, I think it was March, 2022. So that's why
we're recording this, um, cause there's going to be better ways to target this. Um, and we're
going to come back to this all in a second. It's actually in some ways gotten a lot easier. Uh,
and so, um, we'll, we'll come back to that in a minute. And then on the, on the ad level,
this bottom tier here, this is where we're actually going to build, um, the page. So let
me get back to like, um, posture here, posture. I'll get back to the ad. So you can see here,
this is kind of like, this is clearly the end product of everything we're looking at. Um,
it's the, uh, uh, we, you know, we can see the name of the page there. You can see your picture,
like, this is going to be your Facebook page profile image there. You're going to see whatever
text you want it to say, and then an image or your video. And this is where we'll have your
origin story sitting here. And then this is kind of how it's going to look for people when they
see your ad, just going to say, you know, posh with Lindsay, short audible fist bumps, remind
you guys and everything. And then a big like button. So you can see there's a like button
there, and then there's a like button up there and this one's nice and big and it's right there.
So people see it, they hit the thumbs up and now they're one of your followers. They get added to
your audience moving forward. So it's one tap. They're watching your thing. It's one tap and
they can then see it. Um, Bruce, I can't, the like, the like button, your, your picture's covering
it. Oh, sorry. That's a good point. Hang on. Yeah. Let's move this to this side. There we go.
Right here, that button right there. Good. Thanks for the feedback. Um, yeah, so this,
there's a like button down here and then there's a like button up here at the top. So if they just
tap on that thumbs up, they've liked the page and they've become a follower with one tap.
And then when you post content in the future, that, that they will now be in that audience
and following your page. So we'll get, we're going to get to kind of best practices here.
And, um, I'm glad we're redoing this. This is something that we're continuing to continue to
sharpen our skills at. Um, and so I feel like this version, even if you've watched any of
other training on Facebook ads, this one's going to be a lot more accurate, um, just because it's
so much has changed. Um, the main thing, starting with the fact that this used to be called the
Facebook ads manager, and now it's called the meta, uh, meta ads manager. I'll probably always
call it the Facebook ads manager, but that's what it is. Um, okay. So that's kind of just the high
level overview, and then we're going to go down kind of into the, each step. So we started with
the, the campaign level. And just for the sake of this tutorial, I'm going to just label these for
you. You don't have to do this, but this will just help you. Um, and we'll just say like ad set
and add, you don't need to name them this, but this will be my, my origin story. Like let's say
it's going to be the 62nd, um, video or something. It's just something to remember that by. So those
are sort of my, my little, um, structure here. And I can obviously add more things to that in
the future. Before you go, can you back up to how I get it, how I get into that? Um, like I had my
two different Facebook accounts and when I went over to, um, the meta and, and clicked on add,
it took me to bound by love. Okay. Yeah. So if you went here to menu and then over to add,
um, so let's click on that and see. So it, it may like have taken you straight into this.
You could close this and then there should be a menu at the top here where you could jump between
all your ad accounts. Do you see that? I never did. I don't see the word campaign anywhere on.
Okay. Um, we may have to take a look at, but one thing you can do, and I'll drop this link
down here is if you go to facebook.com slash ads manager, I'll drop that in the chat.
This, this URL, um, just click on that. You should get back to a screen that looks kind of like this.
Okay. See if that works. And if not, we'll take a look at it. Cause if you're running into that,
I'm sure someone else who's watching this in the future may have the same problem. Okay.
Okay. So, um, Amy, is that your business account or your regular face?
book account. It's my business account. Yeah, so I've got mine on a business account too, and I
don't know how to do it. And you're doing it from your regular Facebook site, right, Bruce?
Yeah, so you can, there's a couple ways to get to it. If you are in the business side,
are you guys seeing something like this maybe? This right here?
Or you're probably seeing like the, there could be a different screen. Let's see here, like this.
There's an ad center.
Are you guys, maybe, if you want to share your screen, you're welcome to do that.
Yeah, I've forgotten how to share it.
Me too, Mary.
Okay, let's do this.
Oh, here, yeah, I found it.
Okay, let's just see what you're seeing.
Screenshot saved.
Okay, I don't know where to go from that. I saved the screenshot, but how I get it to you,
I don't know. So forget that.
Okay. And there may be some, like, if you have a business account versus a personal,
this is like, if you're just starting for the first time, you may have started setting up the
business manager, which that is a different way to go. There's a whole lot more steps to make that
work well.
You know, I have run ads the old way.
Not currently right now. And maybe that's why it took me to where I already had ads.
Okay, so you have ads running already?
Well, they're not running. I've discontinued them. But under the old way, I watched the other
workshop and set up three ads under one campaign.
Okay, gotcha. So, okay, so are you able to get back to that screen?
Where I was? Yeah, I mean, I didn't go anywhere.
Okay. Let's see here.
So, you can, let me share this screen here. If you guys, if you click up here, there's a switch
account button. Or you're not even on this screen. But if you go to this, you should be able to see
kind of all of the accounts. I'm under like a Bruce one right now. I can click Anovo.
And it reloads it as like a business page.
And then, let's see. I think you can have all my accounts in here. Some of these are really old.
So, I'll have to see what if you want to share your screen in a minute. But let's go back to this.
Oh, were you seeing this? Because I know some people have seen this before.
Bruce, I'll share. No. If y'all can walk me through how to share my screen.
Yeah, that's just like, are you, if you hit like the share screen
button, like a green share screen button.
Oh, share content. Okay.
Are you on an iPad?
I'm on my Mac.
Yeah. So, you hit share screen. And then, there should be like another
blue share button underneath that. And I need to shop some of mine.
No.
I mean, I see share content, but it doesn't give me anything to do on Mac.
There should be like a, yeah, there's just like a, anyway, let me, let me jump here.
There is like a, if you want to just watch this, at some point, I'll just drop this in.
This is just a little Zoom tutorial I made last week.
Okay.
That will actually show you where the button is. And if you're not seeing that,
then it may be a different, you know, you're not seeing the button.
So, I'll just drop this in.
And then, I'll just show you the, yeah, there's just like a, anyway, let me, let me jump here.
And if you're not seeing that, then it may be a different.
You keep going though because I can come back. No problem, yeah, we'll do something. I can try and
share my screen if someone wants to have a go at that one. I think I know how to do that.
Yeah, are you seeing the same, are you having the same issues that you're not seeing? This is where
I, I'm in my meta business suit. Okay, yeah. That, is that the right place I'm supposed to be?
Yeah, that's, that's not too bad. So what you'll do is,
yeah, so you can create ads here. I, I wouldn't because it's just a little bit.
How do I get out of that to the place where you work?
So I think you can click on the little gear. Yeah.
Hit all tools there. All tools.
And then it's going to be, if you scroll, I think it's scrolling down a little bit here.
Like there should, yeah, there should be an ads manager right there, right there.
Ah, ads manager.
Then you should be looking at kind of what I'm looking at. Yeah, perfect.
It's my old stuff. Yes, yes.
Yeah. Cool. So that's another way. It just depends on where,
how you got your Facebook account configured. And then here you can actually choose
the ad account up there if you have multiple ones.
Yeah, you just have the one. So that's, that's fine.
But everything you create in the other view, if you did create it the wrong way,
or you use the other view to create it and you come over here, it's all the same thing.
They're just kind of different views of the same. Yeah.
Cool. So I can do the ads campaign in here by creating a new one.
Right. Yeah. So I'll say create. Yeah.
I'll do that again. We go to, yeah, so we'll go back up to this level.
So let me jump back to.
So yeah, if you're on this screen, I'll just leave it up here.
We're going to hit the green create. And then you'll go to the engagement
and then just scroll down and change it to page likes.
Cool. So I'll create that. I think I may have deleted my tab I had open. So we'll go with this.
Okay. So campaign, ad set, ad. We'll go down into,
we did kind of went through the Facebook or the campaign level here.
And so this all should be fine. And then I'm going to go to the ad sets.
So the ad sets where we're going to actually set the budget.
So we'd recommend doing everything at $5 a day.
It doesn't matter how big you want to scale it.
Just start at five and let Facebook start to learn some of this.
And then what we recommend is if it's working well,
and you want to go bigger, you can either just leave it at
$5 a day, or you can start to add $5 every three or four days.
It's not a precise thing, but you can just leave it a couple of days and then
add $5, leave it a few days, add $5. And you can keep slowly work your way up.
What you don't want to do is have it at $5 and then come in here and make it 50.
The next day, Facebook just sees like, oh, that was a big change.
Like let's start everything over from scratch.
So it starts all your learning over from scratch and you'll waste a lot of money
going, especially if you go to 50 and then you're like, oh my gosh,
the ads aren't working. And then you drop it back down to five.
You're just basically like starting at zero as far as the learning goes.
That's kind of a cool hack that I learned from one of my ads coaches.
So $5, ratchet it up to $50, kind of every couple of days,
all the way to when you get to 50.
And then every few days you can increase it by, I think it's like 20%.
So you'd go from 50 to 60, so you'd add $10 and then so forth.
Just keep adding about 10 to 20%. You just don't want to change more than that.
Is that per day, Bruce?
Per day, yeah.
Like you're paying $50 or $60 a day for a month?
Yeah.
A huge amount.
So you don't want to do it. You're going to do it to make sure it is a good amount,
but I wouldn't do that just to get followers.
A $5 or $10 a day is probably fine.
And you would turn it on for a week or two, get thousand plus followers, and then turn it off.
You don't have to leave it running 24 seven, but we'll get to this in other trainings.
But if you have, for example, you're wanting to promote a book,
let's say you've written a book or you've done a course, this would be a great.
Great example, I know, uh, Mara has a course that she's wanting to
promote, like, and it's finished.
You have a page you want to send people to, you would actually
do a different kind of campaign.
You wouldn't want to use a light campaign, but you would send
people to a conversion campaign.
And then you may be spending $50, but let's say like two, you're selling a
hundred dollar course, um, you know, you only have to sell one of those
courses every two days to break even.
So as long as you're doing that, you can actually profitably scale this
to where you're actually making money.
You're not, you may be spending hundreds of dollars a day with
Facebook, but every time you get Facebook a dollar, they give you back too.
Right.
So then, and then it's just a game of how much money can we give Facebook?
Yeah.
So it's a pretty cool concept.
And again, this is getting into some more advanced things of how to
leverage the digital landscape.
Um, but this is one of the most powerful tools to learn.
And I highly recommend as a creator or even a business owner, we're
recommending everybody, anyone who's a founder, business owner, creator,
take the time to learn some of this, because if you think about it, this
will allow you to start any new idea and make sure that you're getting
a lot of traffic to it quickly.
Um, and if you, especially if you have a product to sell, which we will be
doing some, um, trainings like that in later on, um, if you have a, like a
course to sell or you're running a challenge or you're running, you want
to sell a book, uh, you have something where people can trade, you know, they
can pay for something that way.
It's actually making money.
Um, then the only reason you charge people for that course or whatever
is so that you can pay for the ads.
So you can pay, spend more so you can sell more products.
So, um, yeah, don't think of it as like just money out the door.
Like it's actually more of an investment to get Facebook
to get people to buy stuff.
So again, you can, it's very easy to lose money on Facebook.
Don't get me wrong.
It's not like you just turn it on and now like things are doubling your
money and you have to check it every day because if stuff stops working or
people get tired of seeing your ad, you may start losing money on it.
And you don't want to be spending hundreds of dollars a day and stop
making money, if that makes sense.
So anyway,
but at the beginning, we're not going to be making money,
not unless we have a course.
Right.
A course or a book or something to sell.
Yeah.
So, um, we'll get into that, um, for this particular example, that was, um,
we'll probably do that as like some different trainings for that.
But so think of it just five, $10 a day.
It's more about just getting familiar with Facebook ads at this point and
just getting people who don't know you to start following you to take some
sort of action as, or a step towards you.
That's, that's all we're looking for at this first stage.
Um, so, uh, it is a way to quickly get five to 10,000 people in your audience
on Facebook, because you can just leave these ads on for a little
bit and keep promoting it.
Um, okay.
So ad set level is where we will set like audiences here and
we'll also set, um, locations.
So you're going to want to do, um, you don't necessarily
need to do it by, um, city.
You want to do this by, by country.
So I'm going to do United.
So let's see here.
So this will be everybody in the U S and you can see, just looking at this,
we have 18 to 65 plus we potentially could put whatever ad we're about to
send and I'll zoom in here into, uh, almost a hundred, oops, um, 187 million
people just in the U S that we could put this ad in front of.
So obviously you're going to have like a lot of, um, for $5 a day,
you're just gonna take you forever to reach those people.
So we don't want to send it to, you know, all 187 million people.
We want to send it to the few hundred thousand that are
like relevant to what you're doing.
Um, so we'll talk, talk here about how to actually define this audience
because before we used to be able to go, like I said, to this detailed
targeting and you could do things like, um, young mothers.
So I think you can target that except it wasn't working quite as well.
So you can do something that's like, um, Oh, these are, I still have changed a
little bit, this is a different after you pick a different example, but like
this is people who are like interested in motherhood.
So at least this is, and then you could target women, for example,
if you're doing moms, I think you used to be able to do like, um, You used to be
you used to be able to do like mothers with kids.
that are one to five years old, like you could get really specific.
It doesn't look like you have that option anymore.
They've really cut this back.
Um, this was the example I used to use, but you could say, um, let's say like I'm
a, um, a pet owner or something, and I want to put this, you know, this is a
different example, say I have a product I'm selling for people who, you know,
who have a dog, I could target people who have a pet, cause that would at least
would be a little bit more relevant or people who like, or know what pet smart
is, um, or Petco or something.
So that person probably, um, Facebook knows that they're,
they potentially have a dog.
So at least that's getting it into a sub group of that 187 million.
Um, cause you want to get this as small, small as you can, but as, but it needs
to be big enough that you don't run out of budget, so it can't be like 10,000
people that that's not going to work.
You need to get a few hundred thousand is what we would say and
try to get around a million.
Um, but you don't want to be into 5 million or 10 million or so,
you know, with such a small budget.
Um, and again, a lot of different tactics on this.
I'm just teaching kind of the very sort of beginning, uh, pieces of this sort
of where we would recommend starting.
Um, so here's, what's really cool.
And here's what we recommend for this example is we're going to go over to,
um, uh, audiences here and you can actually create, I'm going to get out of
this and you can go over to, um, audiences, hopefully everybody can get
to that and I'll drop a link here as well.
Um, you cannot knit that niche down to Christians, uh, Laura.
So that's, that's kind of what's changed the last few months.
You used to be able to say like people who like Jesus, people who like Bill
Johnson, people who like Graham cook, and you could just build this amazing
audience and yeah, it was, it was so easy because you could just, and like,
think about it for kingdom messengers.
We could just target people who were Christians who were also interested in
blogging and creating content or authors.
Right.
So now we've, now we've kind of changed all that around.
Um, any idea why they changed it?
Do you know?
Um, it's just privacy, I guess people probably abused it.
Okay.
Um, this is a really good example because I have, let me see if I
can click on this button here.
Um, so when you're first creating audience, you may see this the very first time.
Um, and so what we can do here is create a, a custom audience, um, that is unique
to your specific account.
And so what this does is you can actually use sources, um, like video
for example, so what you can say is, Hey, if this person has watched, um, 50%
of one of my videos, like the, they should be included in my audience.
Um, cause you probably have a lot of people who are watching stuff,
but not engaging yet.
They're just viewing.
Um, and we're helping them want to take that next step to have
them engage or start to follow you.
Uh, you can also save people, um, you know, uh, visited your Instagram account.
Went to your profile or if they just went to your Facebook page, they could
be included in that audience because that's, you can imagine if they took
the time to click on your profile and they got to that page, better chance
that they're probably a good fit than someone who just scrolled on
past and didn't, didn't do that.
So you get kind of specific so we can use these things.
And that's where posting your long form content weekly on Facebook is so helpful
because now you've got a massive, uh, data, uh, resource you can use to help
get in front of the right people.
Because every time you do a post, it's potentially helping build
that audience up a little bit.
Um, I don't know if anyone had a question there.
Okay.
I thought I heard something.
Okay.
I'm just going to mute then.
Um, so for this one, I'm going to choose video.
We'll start with this audience.
And I can, I can, I can, I can, I can, I can, I can, I can, I can, I can, I can, I
can start with this audience and I can choose like people who watched, you know,
25% of my video or more depends on how like aggressive, if they're longer videos,
you know, you could do, um, you know, less times if they're watching a minute or so
in my opinion, they're probably more interested and then you can choose, um,
which videos you want to use.
So let me jump over to, um, posture again.
Um, so here, March 13th, 6, 27, 13.
Um, I can choose all of these, um, if I want, and you do need to choose specific.
So these are all the three second views, but I'm just adding all the videos and you
can actually just keep going to each page and add as many of these as you want.
Um, so that will just create, let's say like all those videos and we hit confirm.
And now Facebook would say, okay, and retention, like how far back
do you want to go for these pieces?
They watched it six months ago.
They can be part of this audience, right?
They're probably a good chance.
They still know who you are.
It's still relevant.
So three 65 is fine.
Um, when you get to like selling a product, you probably want something
to look like 30 days retention.
Cause people aren't going to remember that they looked at your product
six months ago, but they may remember, you know, a week or two ago.
And we'll name this like posture, you know, watched 25%.
Uh, videos, uh, you know, um, last three 65 or something days.
So again, this is just whatever you want to name it here.
Um, you can come back here and hit edit videos again and keep adding more to it.
Um, there's a lot of videos here, so I could, I could keep going with it.
Um, and so this would be one particular audience we could show content to.
So now I'm going to let this populate.
It's going to take a second, but, um, this will also show you, um, how many
people roughly are in that audience.
So it's, if it's below a thousand, it's just going to say below a thousand.
It's not going to tell you exactly who that is.
So, especially when you're starting, you may not have like tens
of thousands of people in this list.
Um, so what you can do is then go kind of a step further and you can say, Hey,
here's, here's people that are watching my videos.
You telling Facebook, Hey, people go find all the people that are watching my
videos that have watched at least 25%.
Okay.
Take those audience.
And then you can tell Facebook, go find me more people like these.
It's it sounds simple.
And that's all it is.
And we call it a lookalike audience.
So we say, Hey, go get people who look like these people who watch 25%.
And now look, Facebook knows who's following Graham cook.
They know who's liking Bill Johnson.
They just turn that feature off for ad manager.
So they know how to get the right content, the right people.
So you just have to kind of use some of these extra tools to get around just
being able to select that, um, as far as like choosing a Christian audience.
So we click on this, um, here, and I think you can click, like you can
check the audience you want to use and you can say, create lookalike.
So now it's going to say like, let's do a lookalike, um, for people.
And we'll do the, just do the United States.
And I would do this by country.
You don't necessarily want to stack like us, Canada, Australia, New Zealand.
You don't want to stack a bunch of audiences, just pick one.
Um, and we're going to call this Pete, you know, 1% of the U S of
people who watched 25% or more.
And you can see now, look at this 2.7 million people.
We could put it in front of that's Facebook saying, Hey, I see your
thousand people that watch this.
I can get you 2.7 million people that I, that Facebook things with
all their fancy algorithms that they can get that are going to be
similar to that, um, to, to your audience.
So it's pretty cool.
So hopefully you guys are kind of catching like the possibilities
here of like, you just need this small sampling of, of data.
And then Facebook will extrapolate that data to all their audience and say, okay,
I think I can get this in front of more people.
Um, and this is why the more content you're doing, the more data you're
going to have, the bigger you can make this.
Um, so, so those videos are very, very helpful.
So I'm gonna go ahead and just do this.
We're going to call it, um, U S now you'll see, I'll have, I have a look
alike, um, audience up there and I have the posture.
So there's the posture one and lookalikes and it's, and it's busy
populating that, um, and we'll leave that there.
So I'm going to come back to my ads manager and click up here
and go back to ads manager.
And, um, here is the count we were working on here.
Um, so new page likes, and I'm going to say, um, go back to edit and you'll
see this little edit button down there.
Um, you can either click on it and it will open that campaign.
Um, but let me, it's not letting me zoom in here.
Um, but you click a little edit icon there and it will bring it back to the
screen we've kind of started with at the beginning.
And so now when I go to ad sets and I choose the, the posture page here and I
leave my $5 and I go to custom audiences, I should see, um, that new lookalike
audience, um, in here.
So if I get a lookalike, um, see here, uh, there's posture.
There's a, there's a lot in here, so I won't go and find the exact one,
but you would find it in, in here.
And you can say, Hey, use this audience.
And that's where that 1.9 to 2.2 million is going to come in.
And in the US, and then you've kind of got your targeting set up so you said now we've created the audience. And now over here, we're, we're creating an ad set, that's going to take a bunch of videos or ads and like push them in front of those that audience.
So,
I don't think Facebook hates Christians, but they do.
They are making it much more difficult for people to promote stuff for sure.
Since I came in late Would you mind showing me your ad.
You said it was something that had to do with getting people to like your page. Yeah, we're gonna so your ad is just going to be your origin story.
Okay, super easy so the origin story video Lindsay did, if you didn't watch that like go back watch that create a 60 to 90 second version of that. And then this is that video is what you're going to show as your ad.
So, at this point we're just going to do the, we're kind of, we're easing into the ad which is the next piece here and I'll show you that.
We set this up, everything else is automatic placements.
And you can leave everything sort of blank, the way I've got it here.
Okay, so I'm trying to skim this make sure, and the other thing we're doing on the schedule I think I may have skipped this but we're just letting it go daily forever.
And what we'll do is we'll manually turn it off and turn it back on.
It just tends to work more efficiently because Facebook just sees as something that can continue to grow and get smarter with, whereas if you said like hey just run it for three days and stop it like it doesn't, I guess it doesn't really incentivize it to
really try that hard.
I'm thinking about it like it's a person that you have to motivate really well, but that's, that's like what we found works, works well. $5, leave it daily.
Don't set an end date.
And then just pause it, you know, as needed.
When you when you don't want to do it and pausing it and starting it is one click I'll show you where to do that.
Cool.
So, let's jump over to the ad, and we'll actually build out this ad here. So I'm going to call this my like origin story you know 60 seconds.
You know, I don't know, version one or something so I've had like multiple versions I could come in here and duplicate it, but not going to do that right now.
So going down here we'll go to media.
And I'm going to just, let's see if I can clear all this so we start fresh.
Cool. So, we'll click add media here and this is where we can actually upload a video.
So we will go here and you can either pick a video, let's say you've shared your origin story on your page, you can go to page videos.
And this will show every video you've ever uploaded to your page is all the posture videos, and I can just choose this and this will just take that video and place it in as the ad, so you don't have to upload anything you can just pull it from your page
and use it.
But if you want to just upload something here you can just click upload and then go and grab that that file from your computer so I will find.
Where is this going to be in, I need to go up a level here.
Posture I think it was like season two
ads. There we go, Instagram.
I already have this uploaded but I'm going to show you the whole step so I'm sending this is the actually the original one that we did, you know, like a year or so ago, it's still pretty good.
So it's going to upload, and then it's going to show up right here so it tried to populate this with my page information so I'm just selecting all the text here and I'm going to delete it so while it's uploading.
You can keep kind of working on the ad here so I'm going to say,
you know, you want to just say like one sentence here.
See how I learned how to take a daily posture of peace.
This is Lindsay should be writing this sort of thing you guys would be able to write your own.
But I normally have her like write that text for this is her podcast, but something like this like see I learned to take the question piece, and I never, you know, or, or
something about.
I don't say I never have anxiety again or how I, or how I.
overcame anxiety by taking, you know, on a daily posture of peace, something like that.
And so it's just a little bit of intro text there, and then the video is going to be right underneath it so it's, it's just there to add you don't necessarily need to write paragraphs of text there.
This trend has also changed there's other tactics where people will have you write enormous amount of content.
And maybe I'll put like the praying hands or something so if you can add an emoji or something it just adds a little something to it. You can see over here.
Let me move myself over.
There we go.
So notice that it was an Instagram picture.
Where it comes from.
So, so this.
Yeah, it just Instagram is just the name of the ad.
So I'm actually this is going to be all for Facebook's everything we're doing here is just to promote on Facebook. Oh, so in fact that's not an Instagram picture that's actually the one that's just, yeah, that's just how I named the file.
Okay. Yeah, so because we created it for Instagram so yeah don't, don't worry too much about that.
And so I'm just all doing is is a little like 45 second video I can hit play here.
So this is from like a year and a half ago so we won't actually run this because I don't think Lindsay be happy with showing this, this old video.
But that is, you'd have the video there. And that's you just telling your, your story.
And then we've added some text there we've got the video and you can click over here to different views, but it will, it will kind of figure itself out that you don't really have to change anything.
And then we don't need to do anything else on this page.
We can leave it just pretty much like this. So, at this point we've got, we've decided that at the campaign level, we're sending, we want to build engagement.
And we want Facebook to help get page likes and you can see there's other strategies here's there's so many things you can do with Facebook ads, from selling a product to generating an email address to just putting stuff in front of people or getting
people to a specific landing page. So, for this example we just went through engagement, maybe we'll make some more in the future.
Yeah, Laura said video thumbnail I'll come back to that here and we'll talk about that.
We set this up we said $5 a day, we did our whole like custom audience and then we went over here and did a lookalike audience.
And then in here we uploaded the ad, and we told it which page to go to. If you do want to change the thumbnail you can click Edit video, and then click thumbnail.
And then you can either just have it automatically pull a thumbnail, or you can manually pick one of these pictures where she's maybe smiling.
And so if she's not smiling there then I can actually upload an image, and to be exactly what I want it to be.
One thing you can do from this page which is kind of helpful you'll notice she starts speaking.
The video starts and then she starts speaking right over here so I can actually grab this, see if I can zoom in, you can grab this little side thing here and drag it to where she's going to start speaking.
So it starts with, you know, Jesus, never start.
Never promised us.
There's not a lot of editing you can do but you can just get the in and out parts because I think this is just the one straight out of the camera that we use so I think at the end here she like turns to me and says like, is that good.
So we'll probably just trim that out.
So hit play.
I'll zoom in here. So before she turns.
So that now it'll just end with like.
And so it starts right when she starts speaking. And right when she ends and I can hit apply, and then it will just edit it right here in Facebook for you.
You don't even have to take this out to another app or anything.
It's 30 seconds, like 30 to 60 seconds maybe is what you recommend for that. Yeah, so the origin story is, is the best, like that 60 seconds it can be up to 90 if you want.
90 seconds will help it get to more platforms because we can send it to reels as well.
Reels will not work at over 60 seconds so it's just another place to put it.
Because this is just for Facebook page likes you can go 90 seconds there's no limit of time here.
But I would keep it 60 to 90 for Facebook.
book. There's probably another training we'll do for how to do an Instagram ad to increase your
Instagram followers. That'd be a little bit of a different strategy, but we can go through that.
So this is, it's now edited that for us. I can hit save, and it will just update that to the
new video. At this point, you would just go over here and you would click publish. This is, I think
there's like a bug. We have to constantly like fix this on our account, but you would hit publish.
And then everything that you've got here will be submitted for review.
And you'll see like, it'll go from in draft to review. Facebook has to approve it. That's to
make sure it's appropriate. That's to make sure it's not misleading in any way. Most of it's done
automatically. Sometimes you will see people, like I had some ads this morning get rejected,
and we're working through that. It can be off a keyword. Obviously if Facebook
thinks for some reason that like you're promising a particular financial gain from sign, like if we
were like join kingdom messengers and make thousands of dollars every month, Facebook doesn't like that
at all. They don't like things to do with promising results in general. So like, if I'm like,
try our new like diet pill or something. And then like, here's how this person looked before. And
here's how this person looked after. They don't like that either. Cause it's anything where you're
legally like saying, Hey, if you do my thing, if you do my course, like you're going to get
these results. They don't like that. So you want to just be very conversational. That's why we
started with the origin story because that's just you telling your testimony. It's a great thing.
You're not telling people to do anything, to buy anything. It's just getting them familiar
with you and start to follow you. So, um, And you're the link you're sending them to your
posture podcast, like your business page in Facebook, correct?
Yeah. There's not even, we're not even sending them anywhere. Um, we're actually just,
there's just a like button right underneath it. So they can, um, they can come over here.
Uh, and if they did click up here on posture, they would just go to,
you know, facebook.com, whatever. I think it's like posture podcast.
Um, they would just go to this page here and then they could like it. Um, but if they,
but what we're really wanting them to do, what Facebook wants them to do is to just hit that
big thumbs up, which is on behind my face there. Okay. So it's just that big thumbs. I see icon.
And they'll kind of place that in different ways. And sometimes it's a blue, big button,
sometimes on different screen sizes, like on your phone versus your iPad versus your computer,
the ad may look a little different. Um, so that is, um, And how is it recorded?
You know, just like, how does that, I'm not certain if I understand how that benefits you
to get followers, like where did those likes go to? Is that like likes on her podcast page?
It's well, they likes and followers are the same thing initially. So you can like a page and by
default, it automatically follows for the, for you. Um, and so as a bad example, because I'm
looking at this from an admin point of view, but if I go to my, so we have 11,000 people who've
liked this page and 11 or seven, you know, this many people are actually following us. So when
you like it, it automatically adds the follower. Um, and then people can go and unfollow you,
of course, but no one really does that. So again, this is just to kind of build that,
that influence up. It's not really, um, Facebook is the easiest to grow this way because you can
throw 50 bucks at it and get a few thousand followers. Um, it's just a way to get it
started. So if you've got like a hundred followers or 200, like this is a quick way to get it out of
and into like the thousands quickly. Um, the problem with Facebook, there's enough, this is
a different training, but I'll just say that you're not, when you post your video on like, once you
post a video on Monday, it's not going to go to 11,781 people who are following her. Um, Facebook
will determine if they think they should show this, you know, your audience there's stuff.
And the general stat is about five to 10%. I've heard as high as 15%. So maybe a 1500 people will
see it of her 11,000 audience, maybe. Um, so that's why you, if you have a hundred people
following you on Facebook, there's like 15 people are going to get it. Right. So you just need to
make it as big as possible. Um, because Facebook.
I'm going to put it in front of a lot of people.
Um, it used to be that if someone followed you, there's like a 70, 80% chance
that person's going to see it in their feed.
Um, so there's just, Facebook is so noisy.
There's so much happening that it just doesn't, you know, doesn't make it that
way, but better to have 11,000 than 1100, right.
Or of a hundred thousand, um, just to get it to more people.
So, um, yeah, you definitely want an email list as well, for sure.
Um, I'm also finding that like the videos, like you told us
earlier, they have a longevity.
So like videos that I posted several months ago are still getting views,
like they're increasing in viewership.
So that's just kind of interesting.
It's just the people who first jump on and watch it when you
first publish it on Monday.
Absolutely.
Somehow they're, they're cycling back to other people that
I don't even know about.
So yeah, it's kind of cool.
Yeah, more so on YouTube than anywhere else.
Um, that will happen.
Facebook tends to be a little bit more like, um, really
favors the current content.
Uh, but if people share something, it can definitely happen.
But Facebook happens, you know, we have some of Lindsay's most watched videos
this month with something she posted seven months ago, so that's something
that's really cool because like now people are watching it and consuming
this week, even though she's on a two week break right now, so she's
not posting anything, but that video from six months ago is getting
just as many views as anything we're posting this week.
So it really is like, um, yeah, it's, it's kinda YouTube definitely lives
kind of outside of time in that sense.
It's just, if it's logs, if it's logged well, and it's, it's the
SEO and all the keywords and stuff are in there and Facebook knows what's in
the video, um, you know, then it will, it will help put it in front
of the right people for you.
Yeah.
It's kind of like a J it's a gentle snowball.
Like for, I haven't even gotten to the place where I'm putting keywords yet.
I'm just trying to get my videos out once a week and it's hard to keep up with that
with a full-time job and stuff, but you know, like they're still
showing they're serving it up.
I looked at some of my analytics and they're still serving it up to people,
even though I haven't really maximized everything yet on YouTube.
Right.
That's that's good.
And, um, like this is why in the beginning, it's so much better to
start with the short form content.
So Tik TOK and Instagram reels, because you can see, um, you don't want to be
putting all this time into a 10 minute video that like 10 or 15 people
are going to watch on YouTube.
Right.
It's just not worth it, but you may get a few hundred people to watch it on a
YouTube short to that short form content, especially when you're getting started
is so great to just add a lot of kindling to the fire.
Right.
Yeah.
So that's awesome.
Was there any other questions about this or if anyone wanted to share their
screen or they got stuck somewhere?
Um,
can I ask a quick question, Bruce?
Um, you know how sometimes, uh, for me anyway, it'll like Facebook
will just randomly suggest an ad, like take something you recently posted
around and like, and they'll create an ad, like a mock-up and they'll say,
do you want to run this ad?
Like what are your thoughts on that?
Yeah.
So this is again, mixed, mixed feelings, um, or mixed strategies on this, but
yeah, just for everybody else.
So if you're, I'm looking at this ad here and either it's showing a mock-up
of the ad or you get this big blue, like boost, boost your ad button there.
Um, so what this means is like, I could, if I ran this, um, instead of it
seeing like maybe 1500 people or a thousand people of my followers, um,
it could potentially show it to 8,000 people or 10,000 people.
Um, so it can boost the page to people who follow your page, for example,
or I'm supposed to click on it and we'll show you what it is, but it, it
kind of sets up a very simplified version of the ad here, and you can
say like, I want people to watch this and then go to my website.
Um, I think, let's see here.
The goal, you could say, so you could say, set that to automatic.
You could say it to like, to get engagement, hit save.
And then you're going to have kind of the same thing where you want to get
people to like your page, for example, or for engagement, it could just be
people liking, commenting and engaging with the ad.
So what they're doing is they'll put it in front of people.
Um, and if that person, you know, likes it or like they like it or
they comment or they share it, Facebook consider that a win and they try to
put it in front of more people like that.
So, um, then you can give it just like 10, 15 bucks and you'll see like a
bunch of people will, uh, it'll get in front of a lot of people, get a lot of
views.
So it's definitely experiment with it.
Um, I think what we want to help you do.
than anything is just get familiar with like giving Facebook money to help promote your content.
It is kind of a mindset shift because you're like running a promotion to get yourself in front of
people that don't know you yet. So experiment with it. We don't personally use the boost thing.
In fact, I can't even get out of this now, but let's see. But that is, it could be used. I just
personally like to set it up with all the controls. So you can see there's a lot less options there.
So test it. Like if you see it work and you get a bunch of likes and a bunch of people
follow you because of that, awesome. But I would start with something that lets you kind of
control all the dials where as the other one is kind of Facebook's kind of doing a lot of it for
you. So cool. Any other questions you guys had and definitely like, let's, you know,
set one of the options for the open coaching is to choose like audit your Facebook ads or
set up your Facebook ads. Cause that's like one of the things we normally get a lot of questions about.
So definitely use that time. Cause there's a lot of little things. And
even when you're getting results for that, you could, we can hop on a call and just say, Hey,
I'm putting in the ads. I'm spending $5 a day. Here's the results. Like, what do you think?
Does it working? Is it not working? We could try to change some things. We could try and, you know,
make them more effective. So more, a higher percentage of people who watch that ad are
actually liking your page or clicking on the link. So a lot of things we can do. Yeah. Amy had a
question. How soon will we be able to rewatch this? Oh, it's already streaming into the group.
So you can watch it right after. Okay, good. I did get my bearings, but I'm way behind.
So we just live, like sent stream this into the, the kingdom messenger members group,
and then we're recording it separately and that will get edited and cleaned up a little bit. So
everybody who watches it on can you mentioned your TV is a little bit neater, but yeah, you
guys all have access to it immediately. So awesome. I'm excited to just start right up.
Yeah. So definitely. And take screenshots of what you're seeing and post it in the Facebook group.
Like if you guys are seeing different screens, you know, just take a screenshot, tag me in it,
and we'll, we'll try and help you out. And Monica will be in the, in the chat as well.
She can help with that as well. So between us, we can get you guys sorted. All right.
Very cool. We'll do some more of this because I know you guys just did your origin story.
If you haven't done your just story, this is a great incentive to go do it. And we'll do the
same. I'll probably do another training here where we'll do the same thing, but for Instagram. So
it's actually not a whole lot different than this is it. You actually manage the Instagram ads
from Facebook. Cause it's all the same platform. So use the exact same tools we just used.
You're just going to change a couple little things about it to make it, make it different,
but we'll probably do that in a second training. Cause we like to keep these to an hour, but
if you guys have any questions, let us know. And we'll see you guys on Tuesday.
Awesome. Thanks for joining us guys. We'll we'll talk soon. Bye.