WEBVTT

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Oh, again. All right. Let's see.

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Yeah, Peter, I'm ready. Do the hostess thing, please.

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You got it. You got it, my friend.

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Good questions. Hopefully we get we got some new people come to

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the VIP. So they were a little confused.

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Yeah, I saw that. I got a bunch of emails like this always

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happens after day one. It's like all of a sudden people go hold

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it. I need to go on VIP and then I have to like try to get them

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in. It's so much fun.

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Right. But for others. All right. Let me make you host.

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There you go. Yeah. And we were I was reiterating a lot of

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people that I'm going on.

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Okay.

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Just a reminder out of VIP folks that you will get the

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recordings. You don't have to be here. This is what I'm telling

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them, Peter. So don't tell them not to be here. They want to be

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here. Well, no, but some people have said, I can't make it. But

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can I benefit? And I said, Yes, you get the recording. If by

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chance, you can't make one day or another, you can still submit

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questions. And then you have 90 days for access to all the

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replays. Right? Yeah, I would just encourage you if you can be

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here, be here. Because what happens is as you learn

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something, you're going to think of a question. And it becomes

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very difficult. After, after everything's over, and you're

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reviewing stuff, it's kind of like, oh, I've got a follow up

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question. Now, I'm going to take care of all you there's there's

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something coming. Everybody's going to be taken care of just

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so people know. But that's later. That's not now. So we're

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focusing on you now and making sure you're taken care of. So

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we'll give it another two minutes for everybody to get in.

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Oh, good to see everyone.

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Yeah, so Susan, you're asking about Canadian, it's the same as

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us. It's there's, there's no, the only difference is, is the

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actual is the actual place where you file. That's why I what I'm

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going to do is I'm going to work with you directly on it. Because

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so there's a there's a separate website, which I'll send you the

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actual link for the site itself. But the process, same process

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application process, it's very, very, very similar. In fact,

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last year, not last year, it wasn't that long ago, there was

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there was only like, three months ago, I think two months

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ago, we actually had an agent from Canada, who actually was

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here. And so it was kind of funny, because she says, right

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when she started, she says, Well, it's kind of the same. And

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it was so anticlimactic. We're like, oh, and we've got an agent

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from Canada was going to talk about the differences between

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the US and Canada. And and she literally starts out by saying,

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well, it's kind of the same. And it was kind of hilarious. We

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also had a burst out of laughing. And then when she did

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the major difference with the time, it just in Canada, it

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takes so much more time. So we'll touch base on that a

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little bit. But today, I want to go into a lot of the other

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questions. And I want to get to this trademark application,

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which is really important for all of you. This is one of the

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biggest highlights of this. And so I want to take that piece by

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piece. Okay, so with that, I'm going to give it 30 more

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seconds, because I know there's a few other people are trying to

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come in. And then we're jumping in deep. Is this helping you

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guys? Are you guys learning? Yeah, awesome. Okay, good. So

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there's in the searching area, once you understand how to do a

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good search, it becomes very beneficial. Because then,

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instead of going to attorneys for literally everything, you

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save a lot of money, like you save so much money. And I can

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tell you, like, I get hired all the time to do searches. And

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they'll give me like 1015 different trademarks. And I'll

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tell them, you don't want me to do this, like you, you do not.

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And I'll literally stop the clock. And I'll walk them

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through doing a basic search, just so that they won't hire me

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to do what I know they could do. And then I say, once you get it

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down to three or four, let me do what you need me for. Don't

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that, you know, you don't want me now, it's going to cost too

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much. Alright, so with that, let's jump in. So we're going to

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do a few things today. First of all, many of you, not many, but

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some of you have actually forwarded me questions by email,

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I'm going to start going through those today. I think that's

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important to get you some answers in that area. But what I

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want to walk through with you first, before we do that, as a

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trademark application process, right, this is important. Because

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I think once you understand what's required and filing a

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trademark application, it's just going to make it so that you

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work with attorneys better so that you're prepared better. I

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mean, everything's just going to be easier for you. So I'd much,

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I'd much rather make sure that you understand how to do this in

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the first

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So let me share my screen.

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Is that work for you?

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Who here wants to learn about

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filing a trademark application?

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All right.

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We got a lot of people who are interested.

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All right, good.

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All right, so let's do this.

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Let's walk through this process.

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Screen, share screen, pal.

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Boom.

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Okay.

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Okay, so now I have an account

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with the United States Patent and Trademark Office.

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You do not.

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All right, many of you do not.

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Unless you filed your own application.

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Some of you may already.

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But let me show you how you do this first

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before you get to the screen that I have here.

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If you go back to

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uspto.gov.

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Can you see the main screen for USPTO right now?

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Yes?

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Okay, great.

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All right, on the top right,

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there's a button that says My USPTO.

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Okay.

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When you click on My USPTO,

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now it's gonna be different for me

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because I have my own account.

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For you, let's see, somebody,

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Helene, can you unmute yourself?

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Yes.

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Okay, when you click on that button,

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My USPTO on the top right,

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does it give you a screen for becoming a member?

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Because I don't see it because I'm already a member

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and they know everything about you.

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I'm already a member too.

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I kind of figured you were too.

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Is there anybody here who is not registered with the USPTO?

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Yeah, it gives you, I have an account or I need an account.

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Thank you, Tim.

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All right, Tim, as usual, is helping us out.

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All right, so when you click on that,

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you can actually create an account, all right?

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We're not gonna walk through creating an account now.

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You can do that on your own.

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It's very simple.

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Like we've all had to create accounts before

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for different software programs.

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So I'm just gonna assume

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that you've already created an account.

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Once you create an account,

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you're gonna come to this screen here, all right?

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This is the USPTO screen.

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Now, right now, can everybody see on the left side,

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it says, actually, let me make this bigger

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like we did before.

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Okay, can you see on the left side here,

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trademark form finder and then patent alerts?

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Do you see all that?

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Okay, great.

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I wanna make sure you're all on the same screen.

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All right, on the top left,

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you see file and application, right?

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So now, right underneath there,

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you just click on file a tease application.

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That's it.

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I already checked it.

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It worked.

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And it brings you to,

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actually, you know what?

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I'll just do it from scratch.

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File a tease application.

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It will bring you to this screen here that says,

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do you see at the top,

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a one-time process with lasting security benefits?

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Everybody see that?

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Okay, great.

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Bypass it.

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This is a lot of stuff you don't need to do.

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I mean, you could do it if you want,

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but I have never dealt with it.

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It has like this verification system,

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all these other things you can do.

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I don't bother with it.

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I click over here, skip for now, and continue to forms.

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That's the way I do it.

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And it'll bring you to this screen.

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This is the main trademark application filing screen,

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right?

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This is-

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Can you do that beautiful make it big trick again?

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Mm-hmm.

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Thank you so much.

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I sure can.

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I sure can.

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Because none of us with reading glasses

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can even see that on our screens.

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Can you see it now?

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Getting better.

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But I don't want to make it too big.

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Cause if I make it too big,

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you're not going to see the things that are on the screen.

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So can people see that right now?

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Yeah.

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Okay, great.

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All right.

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And you can also on your own side,

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you can actually make your own view larger on your screens.

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So as you scroll down now,

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you'll see there's a few different options here.

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This is why I have to make this smaller

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because you're not going to see the whole screen.

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All right.

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And move all of you down bottom.

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Now I can see the buttons.

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Okay.

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There's two different options here.

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You can do a TEAS plus application

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or you could do a TEAS standard application.

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What a TEAS plus application is,

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is that you already know that you are okay

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with using the United States Patent and Trademark Office

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way of describing your goods.

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All right.

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There's a lot of people that don't want to do that.

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What I mean by that is,

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the USPTO has specific words that they use.

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You would have to agree to using their words.

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There we go.

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Now I won't get any more interruptions.

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My bird was trying to come out.

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She's tired of being in a cage.

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All right.

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If you select the TEAS plus application,

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you will go,

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I'm going to walk you through what that looks like.

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You're going to basically be stuck.

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with the words that the USPTO uses for describing what you have. A lot of people don't want to do

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that. They want to actually do it, describe it their own way. If you want to describe it your

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own way, you have to select the second option, T-Standard. That costs more. You see the cost is

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$250 for a T's Plus app or $350 for your own wording, okay? I have been doing this so long,

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I can do it either way. Many of you are starting out, so you might want some assistance.

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So you might want to use the T's Plus and just use the terminology that the USPTO uses.

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So for now, let's do an example of what a T's Plus application is. So as an attorney following

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this application, see now, this is where I run into the problem. Yes, but I'm going to have to

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say no for our purposes. And then we go into the next part, upload a previously saved form.

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You don't have a previously saved form. This is the first time you've done this, right?

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So since this is the first time you've done this, you're just going to go ahead and file

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it from scratch. All right, so now let's just go continue. Now we're onto the main screen.

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This is the applicant information screen, okay? You have to enter all this information on the left,

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owner of the mark. Now, remember how I talked to you about who actually owns the mark?

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You have to make up your mind as to, do you want to be the person that's listed as the owner of

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the mark? Or do you want the corporation listed as the owner of the mark? You have to figure that

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out now, okay? This is one of the more important sections here.

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Because if you list yourself, then you're going to have to assign our right title and

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interest over to the corporation afterwards. Or you can just list it now, and it'll be named

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in the name of the corporation. So let's say it's a corporation. So then what you do is you put in

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like A to E challenges is actually my corporation, all right? All of you who signed up for the

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challenge received an invoice and a confirmation from A to E challenges, all right? That's what's

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going to show up on your bill. So now you just put that in, and then you may have a DBA. So you may

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have, let's say I'm going by some other name, you can put that underneath there. Now you have to

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select your entity type, which is pretty self-explanatory, but I have an LLC. So you select LLC.

250
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But once you select LLC, look what pops up. You have to select the state that it's incorporated

251
00:12:37.280 --> 00:12:42.880
itself. I'm in New Hampshire. I didn't want a Delaware Corp. I didn't need it.

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There's specific reasons why I did that. If you're in another country, you can select your country

253
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in here. So if you're in Canada and you're filing in the United States, you can select Canada,

254
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okay? Or if you're in the United Kingdom, wherever it is, you can go over to United Kingdom, select

255
00:13:03.200 --> 00:13:09.600
United Kingdom, okay? So you just have to figure out where you're located. So in my case, I am New

256
00:13:09.600 --> 00:13:16.880
Hampshire. So I'm just going to go down to New Hampshire. Click. Simple so far, right? Nothing,

257
00:13:17.440 --> 00:13:23.200
no brain science yet. All right. So now we scroll down. Now there's a lot of different options here.

258
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You can file it as an individual if you want. Remember, it's valuable if you have it as an

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00:13:27.600 --> 00:13:32.080
individual, because then you become an indispensable party of the corporation or the entity.

260
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But at the same time, you get the potential for liability. So for that reason, a lot of people

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file it in the name of the corporation, which is what I did. All right. Now you go down and you

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00:13:43.520 --> 00:13:48.560
have your address, mailing address. That's just, you know, you have, everybody has their address.

263
00:13:48.560 --> 00:13:54.240
This isn't that difficult, just putting in the address. If you have a corporation, then you want

264
00:13:54.240 --> 00:14:00.480
to put the address of the corporation itself, not your home address, right? Select your state,

265
00:14:01.040 --> 00:14:14.160
New Hampshire, your zip, 03046. Okay. All right. So now there's this option here for domicile

266
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address. It says, uncheck this box at the domicile address and mailing address of the trademark

267
00:14:18.320 --> 00:14:25.680
owner holder are not the same. Mine is the same. So my corporation is the same location as this.

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So I keep it the same. If it's not, then you would uncheck that. Now here, you do not have to fill

269
00:14:31.920 --> 00:14:38.960
this in this next part. If you don't fill this in, you're going to get a red stamp on your application.

270
00:14:38.960 --> 00:14:42.720
Don't be worried about it. It's not a big deal. It's just asking for your phone number.

271
00:14:43.520 --> 00:14:47.040
I don't answer my phone number. Like somebody tell me why I don't answer my phone number.

272
00:14:47.040 --> 00:14:50.160
Like somebody unmute yourself and tell me why I'm not entering my phone number.

273
00:14:51.440 --> 00:14:57.840
Because it's public information. Boom. Everything that you are filing right here

274
00:14:57.840 --> 00:14:59.840
is going to be available to the public.

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00:15:00.000 --> 00:15:04.880
immediately after you file it. Everything, that's your name,

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00:15:04.880 --> 00:15:08.340
your address, your incorporation, your phone number,

277
00:15:08.340 --> 00:15:11.720
your fax number, your email address. So for that reason,

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what I would strongly suggest is that if you have like for

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00:15:16.400 --> 00:15:19.840
myself, I have a phone number for the corporation that

280
00:15:19.880 --> 00:15:22.880
actually, when you call that number, it then comes to my

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00:15:22.880 --> 00:15:25.640
cell phone, and then I can see that it's a corporate phone

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00:15:25.640 --> 00:15:28.000
call. And then I can make a determination as to what I want

283
00:15:28.520 --> 00:15:33.520
answer that. Or do I want to let that go to voicemail, and I can

284
00:15:33.520 --> 00:15:36.080
figure out if I want to respond to that later, right. So you can

285
00:15:36.080 --> 00:15:39.880
list your corporation number if you want. You know, because you

286
00:15:39.880 --> 00:15:42.480
want to be contacted in case there's some issue with regard

287
00:15:42.480 --> 00:15:46.660
to your trademark application, or somebody wants to purchase

288
00:15:46.660 --> 00:15:49.560
your trademark or potentially license or whatever, it's nice

289
00:15:49.560 --> 00:15:51.880
to give them a contact point. But you can do that through

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00:15:51.880 --> 00:15:55.400
email. So I actually don't list my phone number. And then you

291
00:15:55.400 --> 00:16:00.320
list your phone, your email, I would list your, your corporate

292
00:16:00.360 --> 00:16:04.480
email, not your personal email, otherwise you can get. Let me

293
00:16:04.480 --> 00:16:06.680
just tell you what happens. After you file a trademark

294
00:16:06.680 --> 00:16:09.200
application, you get all these proposals from all these

295
00:16:09.200 --> 00:16:12.600
lawyers, and all these individuals saying you just

296
00:16:12.600 --> 00:16:14.760
filed an application, you're going to need help during the

297
00:16:14.760 --> 00:16:18.040
prosecution phase, give me a call, I'll discount this, I'll

298
00:16:18.040 --> 00:16:21.920
do that. You end up in their database. So just know that

299
00:16:21.920 --> 00:16:25.680
you're probably going to get 10 to 20 spam emails the second

300
00:16:25.680 --> 00:16:30.080
that you send this in. So whatever email address is

301
00:16:30.120 --> 00:16:33.360
something that you'll be able to police, but you're not worried

302
00:16:33.360 --> 00:16:37.160
about getting 10 to 20 different spam emails. That's the one you

303
00:16:37.160 --> 00:16:41.800
want to enter. Okay, so for discussion purposes, I'm going

304
00:16:41.800 --> 00:16:45.520
to use one that I don't really care all that much about. I'm

305
00:16:45.520 --> 00:16:47.680
not going to list the phone number so you can see what they

306
00:16:47.680 --> 00:16:54.720
do to you. And I'm going to use one of my spam emails, the

307
00:16:54.720 --> 00:16:59.080
patent guy at hotmail.com and website address, I don't enter

308
00:16:59.080 --> 00:17:02.760
that either. But you can like if you want people to know where

309
00:17:02.760 --> 00:17:06.440
you're like Lynn, Lynn is a remarkable prophetic artists.

310
00:17:06.440 --> 00:17:09.720
Now she has her own website where she actually shows her

311
00:17:10.680 --> 00:17:13.760
incredible paintings incredible work, right. So she could

312
00:17:13.760 --> 00:17:15.920
actually use this for marketing purposes, because this is free

313
00:17:15.920 --> 00:17:19.920
marketing. You could actually list your own personal website

314
00:17:19.920 --> 00:17:23.000
right there. And now anybody who actually sees the name of that

315
00:17:23.000 --> 00:17:25.599
entity is going to know where her personal website is to

316
00:17:25.599 --> 00:17:29.320
actually purchase her paintings. And you just published it on a

317
00:17:29.320 --> 00:17:32.600
government website where all the world can see it. So you could

318
00:17:32.600 --> 00:17:35.680
actually use this in an interesting manner to make it

319
00:17:36.160 --> 00:17:40.320
beneficial if you want to. Just remember, whatever you post

320
00:17:40.320 --> 00:17:44.920
again, like Mark said, everybody accesses it. Okay. All right. Now

321
00:17:44.920 --> 00:17:49.240
you click Continue. Now look what happens. Warning. Now it

322
00:17:49.240 --> 00:17:52.600
looks like literally the earth stopped and like rockets are

323
00:17:52.600 --> 00:17:56.800
about to launch. But really, there's nothing wrong. You just

324
00:17:56.800 --> 00:17:59.640
didn't give your phone number. So what? It's not that big of a

325
00:17:59.640 --> 00:18:02.720
deal. But they do this, they give you this massive warning

326
00:18:02.720 --> 00:18:06.400
that people think, Oh, my gosh, my application doesn't work. No,

327
00:18:06.760 --> 00:18:09.440
there's nothing wrong with your application. This is just the

328
00:18:09.440 --> 00:18:12.120
USPTO wanting to get your phone number. And the reason why is

329
00:18:12.120 --> 00:18:18.720
because if you get a rejection, the the examiner is going to

330
00:18:18.720 --> 00:18:23.840
want to be able to just call you. All right, they're not

331
00:18:23.840 --> 00:18:27.920
going to want to wait for you by email and go back and forth. So

332
00:18:27.920 --> 00:18:30.680
sometimes it's better to give your phone number, but you got

333
00:18:30.680 --> 00:18:33.840
to give that make that call. Because when I filed my trademark

334
00:18:33.840 --> 00:18:37.080
application, they just emailed me. And I had no problem at all.

335
00:18:37.320 --> 00:18:41.880
But I did get that again, 10 to 15 pieces of spam. So that's the

336
00:18:41.880 --> 00:18:44.960
downside. But just so you know, again, telephone has not been

337
00:18:44.960 --> 00:18:48.640
entered. So what, like, it's not the end of the world. But now

338
00:18:48.640 --> 00:18:51.320
you know what that is your applications fine, you're gonna

339
00:18:51.320 --> 00:18:55.640
live. It's okay. All right, go forward. Just click Continue.

340
00:18:56.040 --> 00:19:00.040
Now the red bar is gone. See, everything's okay. Life is good.

341
00:19:00.320 --> 00:19:03.760
Alright, so now we move to the next screen. Alright, so now

342
00:19:03.760 --> 00:19:06.840
looking at the next screen, this is where you're starting to

343
00:19:06.840 --> 00:19:11.560
enter into the information about your trademark itself. Okay, now

344
00:19:11.560 --> 00:19:14.400
remember how I told you there's a difference between a word mark

345
00:19:14.720 --> 00:19:20.000
and a design mark to remember that. So a design mark is what

346
00:19:20.000 --> 00:19:23.560
somebody type in the chat what a design mark is. Is it a word or

347
00:19:23.560 --> 00:19:28.920
is a logo? What is a design mark? Right, I saw what Marlene's

348
00:19:28.920 --> 00:19:33.560
mouth say it. Yeah, it's a logo. Exactly. You got it. It's a logo.

349
00:19:34.040 --> 00:19:37.760
And so what you're essentially doing is if you're following a

350
00:19:37.760 --> 00:19:41.400
logo, then you want to select your special form stylized or

351
00:19:41.400 --> 00:19:45.600
design. Got it. If it's a word mark, you select standard

352
00:19:45.600 --> 00:19:49.440
characters. That's what your attorney is going to do or your

353
00:19:49.440 --> 00:19:52.600
paralegal is going to do. All right. Now what you do over here

354
00:19:52.600 --> 00:19:57.040
is it says enter mark here. Okay, so guess what you do

355
00:19:57.040 --> 00:20:00.040
there. You enter the mark there.

356
00:20:00.000 --> 00:20:02.160
That's it. That's all it is.

357
00:20:02.160 --> 00:20:06.440
It's so, so all you do is you type in, let's say Nike,

358
00:20:06.440 --> 00:20:09.400
not, not in the Nike, but Nike, right?

359
00:20:09.400 --> 00:20:11.460
So now you got Nike. Okay.

360
00:20:13.320 --> 00:20:15.280
Now what, now this box over here,

361
00:20:15.280 --> 00:20:17.240
it's not doing anything special.

362
00:20:17.240 --> 00:20:18.120
All it's doing is saying,

363
00:20:18.120 --> 00:20:20.080
if you want to see what it looks like when you,

364
00:20:20.080 --> 00:20:21.160
that's what it's going to look like.

365
00:20:21.160 --> 00:20:23.000
It's going to say Nike. That's all.

366
00:20:23.000 --> 00:20:25.360
That's it. It's not really doing anything special for you.

367
00:20:25.360 --> 00:20:28.080
It's just showing you that that's what the trademark's

368
00:20:28.080 --> 00:20:29.040
going to look like.

369
00:20:29.120 --> 00:20:31.940
Now, I would suggest that you press that button

370
00:20:31.940 --> 00:20:35.840
because you would be surprised perhaps

371
00:20:35.840 --> 00:20:37.920
how many times we mistype something.

372
00:20:39.100 --> 00:20:40.440
And when you click the preview,

373
00:20:40.440 --> 00:20:42.040
it's going to, it's going to throw it in your face

374
00:20:42.040 --> 00:20:44.480
so you can acknowledge that that is correct or not correct.

375
00:20:44.480 --> 00:20:46.960
So I would strongly suggest that you push that,

376
00:20:46.960 --> 00:20:48.540
even if you think it's silly,

377
00:20:48.540 --> 00:20:50.960
just to look and make sure you didn't type in the Nike

378
00:20:50.960 --> 00:20:54.300
instead of Nike, like I did the first time. Okay.

379
00:20:54.300 --> 00:20:57.200
All right. So now you just click continue.

380
00:20:57.200 --> 00:21:00.660
Now I'm just going to do like standard characters, Nike,

381
00:21:01.680 --> 00:21:02.880
and I'll click continue.

382
00:21:03.880 --> 00:21:04.720
Okay.

383
00:21:04.720 --> 00:21:08.900
Now we have already identified what the trademark is.

384
00:21:08.900 --> 00:21:12.240
Now we're going to identify the goods and services.

385
00:21:12.240 --> 00:21:16.320
Now you recall what we did was we selected a TEAS

386
00:21:16.320 --> 00:21:19.440
application, T-E-A-S, right?

387
00:21:19.440 --> 00:21:21.880
And I told you that what that means is the USPTO

388
00:21:21.880 --> 00:21:25.960
is going to give you classes and give you specifically

389
00:21:25.960 --> 00:21:29.160
what the goods and services are for that class.

390
00:21:29.160 --> 00:21:31.560
I'm going to show you what that means right now.

391
00:21:31.560 --> 00:21:34.040
We're going to walk through this together. Okay.

392
00:21:34.040 --> 00:21:38.760
So you are now in the screen for adding in the goods and

393
00:21:38.760 --> 00:21:41.640
services associated with the name Nike.

394
00:21:41.640 --> 00:21:46.640
So I just click add goods and services. That's all. Okay.

395
00:21:46.740 --> 00:21:48.920
So now what the USPTO does is it says,

396
00:21:48.920 --> 00:21:53.920
why don't you enter in some words associated with

397
00:21:54.280 --> 00:21:55.400
what you're doing?

398
00:21:56.080 --> 00:21:58.200
So it's Nike, it's for, bless you, Mark.

399
00:21:58.200 --> 00:22:01.360
So it's Nike and it's sneakers, right?

400
00:22:01.360 --> 00:22:05.240
So I come over here and I type in sneakers.

401
00:22:05.240 --> 00:22:07.360
And then what you do is you just click in the word go,

402
00:22:07.360 --> 00:22:08.480
that's it, go.

403
00:22:08.480 --> 00:22:09.660
Now look what pops up.

404
00:22:10.520 --> 00:22:11.420
Isn't that neat?

405
00:22:12.560 --> 00:22:15.040
Can everybody see what the USPTO provided there?

406
00:22:16.200 --> 00:22:18.880
So what they did was they looked up the word sneakers and

407
00:22:18.880 --> 00:22:22.280
they told you what international classification is

408
00:22:22.280 --> 00:22:24.600
associated with the word sneakers.

409
00:22:24.600 --> 00:22:29.600
And they told you what the recitation of goods should say.

410
00:22:30.420 --> 00:22:33.400
Like they did it for you, essentially.

411
00:22:33.400 --> 00:22:36.040
So all you need to do, here's the beauty of it.

412
00:22:36.040 --> 00:22:38.800
All you need to do is just select what you want.

413
00:22:38.800 --> 00:22:40.840
Well, I got sneakers. Yep.

414
00:22:40.840 --> 00:22:42.940
They're not, are they basketball sneakers?

415
00:22:44.420 --> 00:22:46.200
Yeah, there might be basketball sneakers.

416
00:22:46.200 --> 00:22:47.080
I'm doing that too.

417
00:22:47.080 --> 00:22:49.120
White sneakers, I don't even know what that is.

418
00:22:49.120 --> 00:22:50.760
So I'm not going to touch that.

419
00:22:50.760 --> 00:22:53.120
You know, class nine downloadable image files,

420
00:22:53.120 --> 00:22:57.360
including artwork, trading cards, mems, sneakers.

421
00:22:57.360 --> 00:23:00.080
Nope, not doing that, but look right here.

422
00:23:00.080 --> 00:23:02.320
And this is what we're going to be talking about tomorrow.

423
00:23:02.320 --> 00:23:04.300
NFTs. Do you see that right there?

424
00:23:06.920 --> 00:23:09.200
Do you know why they did that?

425
00:23:09.200 --> 00:23:13.840
Because NFTs has become such a big market.

426
00:23:13.840 --> 00:23:16.880
It's huge, especially for artists.

427
00:23:16.880 --> 00:23:20.180
I mean, it's, it's big, very, very, very big. Okay.

428
00:23:20.180 --> 00:23:21.020
So what the years,

429
00:23:21.020 --> 00:23:23.220
the United States Patent Trademark Office realized this,

430
00:23:23.220 --> 00:23:27.220
and they realized that for a lot of these categories here,

431
00:23:27.220 --> 00:23:30.980
there may be images associated with those goods.

432
00:23:30.980 --> 00:23:32.000
And for that reason,

433
00:23:32.000 --> 00:23:36.500
they're going to give the option to actually own

434
00:23:36.500 --> 00:23:40.960
the downloadable image files containing sneakers,

435
00:23:41.940 --> 00:23:44.320
authenticated by NFTs.

436
00:23:44.320 --> 00:23:46.940
You can actually own that, right?

437
00:23:46.940 --> 00:23:48.420
So if you're creating NFTs,

438
00:23:48.420 --> 00:23:50.220
which we're going to talk about a little bit tomorrow,

439
00:23:50.220 --> 00:23:52.580
when we go into copyrights,

440
00:23:52.580 --> 00:23:55.640
what that's essentially telling you is that

441
00:23:55.640 --> 00:24:00.380
you can not only own the goods themselves,

442
00:24:00.380 --> 00:24:03.460
but if anybody makes an NFT or makes any artwork

443
00:24:03.460 --> 00:24:05.380
associated with those goods,

444
00:24:05.380 --> 00:24:08.020
you want to make sure that you own that

445
00:24:08.020 --> 00:24:09.140
if you're going to do that.

446
00:24:09.140 --> 00:24:10.680
Okay. That's really important.

447
00:24:11.900 --> 00:24:12.860
Hold on one second.

448
00:24:20.820 --> 00:24:21.660
Okay.

449
00:24:28.100 --> 00:24:29.300
All right.

450
00:24:29.300 --> 00:24:31.200
So let's close that down.

451
00:24:33.420 --> 00:24:36.060
Okay. So with that being the case,

452
00:24:36.060 --> 00:24:39.820
now you can select your goods.

453
00:24:39.820 --> 00:24:41.340
You've already done that.

454
00:24:41.340 --> 00:24:43.140
And now you can just click over here,

455
00:24:43.140 --> 00:24:47.180
insert checked entries. That's it.

456
00:24:48.180 --> 00:24:50.540
So now they're inside your application.

457
00:24:50.540 --> 00:24:51.540
It's already done.

458
00:24:51.540 --> 00:24:52.800
Do you see that?

459
00:24:52.800 --> 00:24:54.580
It automatically populates.

460
00:24:58.220 --> 00:25:00.380
Okay. Any questions about what we just did?

461
00:25:00.000 --> 00:25:03.400
If you do, just raise your hand.

462
00:25:05.520 --> 00:25:07.000
I can't see the whole screen.

463
00:25:07.000 --> 00:25:10.080
Well, people already have their hands raised

464
00:25:10.080 --> 00:25:11.440
for asking for other questions.

465
00:25:11.440 --> 00:25:13.800
So I guess raise your real hand

466
00:25:13.800 --> 00:25:15.880
if you have a question on that.

467
00:25:15.880 --> 00:25:19.000
Mary has a question about specifically

468
00:25:19.000 --> 00:25:23.800
how to select an international class on the TEAS form.

469
00:25:23.800 --> 00:25:24.700
So go ahead, Mary.

470
00:25:25.540 --> 00:25:28.380
First of all, what is an NFT?

471
00:25:28.380 --> 00:25:30.100
I see the letters over there.

472
00:25:30.100 --> 00:25:31.300
You don't have to worry about it.

473
00:25:31.300 --> 00:25:32.860
If you don't know what it is, don't worry about it.

474
00:25:32.860 --> 00:25:35.660
It's just a type of image file.

475
00:25:35.660 --> 00:25:37.100
You don't have to worry about it.

476
00:25:37.100 --> 00:25:41.620
Well, but if I want to get an image file on here, then-

477
00:25:42.900 --> 00:25:45.020
That's a type, it's a type of good.

478
00:25:45.020 --> 00:25:46.500
If you don't know what it is,

479
00:25:46.500 --> 00:25:48.480
you're not even going to use it.

480
00:25:48.480 --> 00:25:50.780
So I'll explain that to you another time.

481
00:25:50.780 --> 00:25:52.260
The questions that I'm looking for is,

482
00:25:52.300 --> 00:25:53.540
does anybody have a question

483
00:25:53.540 --> 00:25:57.140
on how to select an international classification

484
00:25:57.140 --> 00:25:58.720
using the USPTO website?

485
00:25:58.720 --> 00:25:59.820
Yeah, go ahead, Helen.

486
00:26:06.020 --> 00:26:07.020
Oh, you muted yourself.

487
00:26:07.020 --> 00:26:08.740
You're already unmuted.

488
00:26:08.740 --> 00:26:10.220
Okay.

489
00:26:10.220 --> 00:26:13.640
I want to know if you can do like mugs and t-shirts.

490
00:26:13.640 --> 00:26:16.580
I have an Etsy store and I had the feeling

491
00:26:16.580 --> 00:26:18.860
they were very different.

492
00:26:18.860 --> 00:26:21.980
Let's go back over here, see add goods or services.

493
00:26:22.700 --> 00:26:24.900
Click on that again, right?

494
00:26:24.900 --> 00:26:27.140
Now I have to move you guys.

495
00:26:27.140 --> 00:26:31.360
Let's delete this and just type in t-shirts.

496
00:26:33.980 --> 00:26:37.380
Go, there you go, t-shirts pop up.

497
00:26:37.380 --> 00:26:39.920
You can type in any word you want there.

498
00:26:39.920 --> 00:26:44.920
You can type in bowls, B-O-W-L-S, go.

499
00:26:46.580 --> 00:26:48.420
Look at all these bowls that come up.

500
00:26:48.420 --> 00:26:49.260
So-

501
00:26:49.260 --> 00:26:51.700
Can you select more in different categories?

502
00:26:52.420 --> 00:26:53.260
You sure you can.

503
00:26:53.260 --> 00:26:55.380
You can select as many as you want.

504
00:26:55.380 --> 00:26:59.580
I mean, you can type in jewelry, jewelry.

505
00:26:59.580 --> 00:27:04.580
Not jewelry, jewelry, is there an E in there?

506
00:27:06.020 --> 00:27:07.060
There is an E in there, right?

507
00:27:07.060 --> 00:27:07.980
There it is, yep.

508
00:27:08.860 --> 00:27:12.100
Jewel free, there we go.

509
00:27:12.100 --> 00:27:14.740
Click that, there you go, you got jewelry now.

510
00:27:14.740 --> 00:27:17.860
So let's say you got pet jewelry and click that,

511
00:27:17.860 --> 00:27:19.600
just select that and click go.

512
00:27:22.460 --> 00:27:24.380
And it's all under one trademark, that's great.

513
00:27:24.380 --> 00:27:27.220
I thought you needed a lot of different trademarks.

514
00:27:27.220 --> 00:27:30.580
So that maybe I'm thinking copyrights, I don't know,

515
00:27:30.580 --> 00:27:31.820
but thank you.

516
00:27:31.820 --> 00:27:35.560
Yeah, so basically you can type in any words you want,

517
00:27:35.560 --> 00:27:36.780
like any word you want.

518
00:27:36.780 --> 00:27:38.860
So then after you've actually got it listed

519
00:27:38.860 --> 00:27:40.060
and you see the ones that you want,

520
00:27:40.060 --> 00:27:43.100
like you've got bronze, jewelry, you've got body,

521
00:27:43.100 --> 00:27:46.520
let's say you've got watches,

522
00:27:46.520 --> 00:27:48.540
then you just click insert checked entries.

523
00:27:48.540 --> 00:27:50.140
There they are, they all pop up.

524
00:27:51.140 --> 00:27:53.900
That's it, I mean, it's so easy to use.

525
00:27:53.900 --> 00:27:55.540
It's very user-friendly.

526
00:27:56.400 --> 00:27:58.180
The tricky part is figuring out

527
00:27:58.180 --> 00:27:59.020
what you're gonna use it on.

528
00:27:59.020 --> 00:28:03.460
And remember, we're filing an actual use application, right?

529
00:28:03.460 --> 00:28:06.180
So there may be certain things that you're not using yet.

530
00:28:06.180 --> 00:28:09.060
So you may say, well, I am using it on sneakers,

531
00:28:09.060 --> 00:28:11.740
but I'm gonna use it on jewelry, I haven't done that yet.

532
00:28:11.740 --> 00:28:13.440
So let me show you something here.

533
00:28:14.900 --> 00:28:17.700
You see all the ones that are selected now?

534
00:28:17.700 --> 00:28:20.100
Now you have to assign a filing basis.

535
00:28:20.940 --> 00:28:23.540
So actually using the mark in Interstate Commerce now,

536
00:28:23.540 --> 00:28:28.340
yes or no, or no use of the mark yet, intending to use.

537
00:28:28.340 --> 00:28:30.900
Remember how we talked about that?

538
00:28:30.900 --> 00:28:34.120
So if I am using the marks, I'm using it for sneakers,

539
00:28:34.120 --> 00:28:37.260
then I uncheck the ones I'm not using it for,

540
00:28:37.260 --> 00:28:40.180
and I select section 1A.

541
00:28:41.500 --> 00:28:43.280
That means for these two here,

542
00:28:44.500 --> 00:28:47.620
now I'm showing that they're both being filed

543
00:28:47.620 --> 00:28:49.140
under section 1A.

544
00:28:49.140 --> 00:28:52.220
So now since I said, I'm actually using it,

545
00:28:52.220 --> 00:28:54.540
I've got to select a specific specimen.

546
00:28:54.540 --> 00:28:58.220
I have to select a description of goods.

547
00:28:58.220 --> 00:28:59.940
I have to select, you know,

548
00:28:59.940 --> 00:29:02.580
when I started using it in Interstate Commerce.

549
00:29:02.580 --> 00:29:05.880
So let's say that this were sneakers

550
00:29:05.880 --> 00:29:06.940
and I've got a specimen.

551
00:29:06.940 --> 00:29:10.100
So a specimen, what a specimen is,

552
00:29:10.100 --> 00:29:12.700
is basically showing use of the trademark

553
00:29:12.700 --> 00:29:14.060
in Interstate Commerce, right?

554
00:29:14.060 --> 00:29:19.060
Now for a good, you can actually put it on packaging, right?

555
00:29:19.220 --> 00:29:21.300
So let me see if I have something that I can show you,

556
00:29:21.300 --> 00:29:22.620
which is packaging.

557
00:29:26.300 --> 00:29:27.140
Ah, here we go.

558
00:29:28.720 --> 00:29:29.560
Here we go.

559
00:29:29.560 --> 00:29:33.240
So here's packaging for like a type of granola that I use.

560
00:29:33.240 --> 00:29:35.820
And you see on the top there, it says,

561
00:29:35.820 --> 00:29:37.580
I don't know if you can see it.

562
00:29:37.580 --> 00:29:40.620
It says living intention, living intentions.

563
00:29:40.620 --> 00:29:42.580
You see that with the dragonfly?

564
00:29:42.580 --> 00:29:43.420
Okay.

565
00:29:43.420 --> 00:29:47.620
So over here, what I would do is this is the package

566
00:29:47.620 --> 00:29:49.660
and it has the trademark on it, right?

567
00:29:49.660 --> 00:29:51.420
So now I got to describe the package.

568
00:29:51.420 --> 00:29:54.940
So what I could say is the specimen that I'm using,

569
00:29:54.940 --> 00:29:58.220
I take a picture of this packaging, right?

570
00:29:58.220 --> 00:30:00.100
That picture of the package.

571
00:30:00.000 --> 00:30:07.200
packaging with the trademark on it. I attach that here. I click on attach remove specimen.

572
00:30:07.200 --> 00:30:13.520
And then I choose a file. And then I find one. And let's say I'm just going to select

573
00:30:13.520 --> 00:30:23.200
that for now. Doesn't matter what I use. Open. Okay, so now that's there. I have to keep

574
00:30:23.200 --> 00:30:29.000
moving you because all of you are on my screen in different places once I'm doing this. Then

575
00:30:29.000 --> 00:30:36.160
I click attach. Now that I've got a picture of the use of the trademark on the packaging,

576
00:30:36.160 --> 00:30:42.000
I take that picture. I upload the picture by clicking choose file. Then I click attach.

577
00:30:42.000 --> 00:30:47.600
That's it. And there it is. It's right there. Then after I've attached it, I can double

578
00:30:47.600 --> 00:30:53.920
check to see if that's the right picture. Yep. That's the right picture. Good. So everything's

579
00:30:53.920 --> 00:31:02.000
fine there. So I come back here. I go back to return to the form. And you see how now

580
00:31:02.000 --> 00:31:08.480
when you go back, it says attach remove specimen. And there it is. One file attached. You see

581
00:31:08.480 --> 00:31:13.760
it's still there. So it's there. So now I got to describe the specimen. So all I'm going

582
00:31:13.760 --> 00:31:20.880
to do is I'm going to just type in what I have. So I'm going to say packaging for granola.

583
00:31:21.600 --> 00:31:31.360
Well, in this case, it's granola. Granola. Granola having trademark there on. That's it.

584
00:31:32.480 --> 00:31:37.040
Now, your lawyers are going to do all this part. All right. Your job is to find a good specimen.

585
00:31:37.760 --> 00:31:43.840
So if you have a product that has the actual trademark on it, take a picture of the product

586
00:31:43.840 --> 00:31:49.120
with the trademark on it. That's what you do. You take your camera. You take a picture of it.

587
00:31:49.120 --> 00:31:53.200
That's your specimen if it's a good. Right. So if you have sneakers.

588
00:32:07.680 --> 00:32:12.240
All right. So here are sneakers. Right. Somebody sent me sneakers as a gift.

589
00:32:12.880 --> 00:32:18.240
It's not the brand that I use, but it's very nice to them. Right. So but these are Pumas. OK.

590
00:32:19.200 --> 00:32:27.840
So what I can do if I was filing for Pumas right on the top here, it says Puma and it says Clyde

591
00:32:27.840 --> 00:32:33.840
on it. So I can zoom in and take a picture of that or I can just take the packaging. See the

592
00:32:33.840 --> 00:32:40.240
packaging here. You see the word Puma right there. So you just take a picture of the packaging with

593
00:32:40.240 --> 00:32:45.440
the word Puma on it and I could send it in. And what I would do on the description is I would

594
00:32:45.440 --> 00:32:55.840
just say packaging for shoes or for sneakers having trademark. They're on. That's it.

595
00:32:58.080 --> 00:33:04.000
Packaging for Snellers. There you go. Right. There you go. Got it. That's it.

596
00:33:05.200 --> 00:33:09.280
And so whatever it is, you're going to have to your attorney is the one who's going to spend

597
00:33:09.280 --> 00:33:14.160
the time trying to figure out what's the right specimen to use. OK, that's where the most time

598
00:33:14.160 --> 00:33:21.120
is usually spent by an attorney. It really helps if you already know, OK, my my specimen has the

599
00:33:21.120 --> 00:33:25.840
name on here. Let me take a picture of that. Send it to my attorney. That that makes your life a lot

600
00:33:25.840 --> 00:33:31.600
easier. Takes a lot less time. Data first use. You know, you could say when you first used it

601
00:33:31.600 --> 00:33:38.960
in interstate commerce and actually the first one is data views anywhere. So if you used it

602
00:33:38.960 --> 00:33:43.920
internally, wherever you use it internally and then when you used it in interstate commerce

603
00:33:43.920 --> 00:33:51.120
and that's it. So now at this point, you've entered in the specimen. You specified

604
00:33:52.400 --> 00:33:58.640
exactly what the description of the specimen is. So you're describing what your picture is,

605
00:33:58.640 --> 00:34:03.360
essentially. So, again, if it's packaging with the trademark on it, you just say packaging for

606
00:34:03.360 --> 00:34:08.560
the sneakers, having a trademark there on. And then you put in your data first use anywhere

607
00:34:08.560 --> 00:34:13.120
and then your date of first use in interstate commerce. Then you click the button, assign

608
00:34:13.120 --> 00:34:22.080
filing basis. OK, so as of right now, look at what happens. Remember how we selected only two

609
00:34:22.080 --> 00:34:26.960
that we said are actually being used. Notice how right here on the right hand side, it says

610
00:34:26.960 --> 00:34:33.520
assigned filing basis. These two are now covered. They're now done. These two here are now done.

611
00:34:34.159 --> 00:34:39.280
It says 1A and 1A. But we still have the intent to use issue, remember?

612
00:34:40.320 --> 00:34:46.560
So what do we do with the rest of them? Select the other ones and just select 1B

613
00:34:46.560 --> 00:34:51.360
because you're not using it yet. So that's an intent to use for those. That's it.

614
00:34:53.280 --> 00:34:59.280
Now, once you select that, you select assigned filing basis. It's way easier because you don't

615
00:34:59.280 --> 00:35:00.000
have to prove anything.

616
00:35:00.000 --> 00:35:03.120
anything right you don't have any specimens because you're not using it yet.

617
00:35:03.680 --> 00:35:09.040
You don't have any goods or services, I mean you don't have any proof yet because you're not using it.

618
00:35:09.440 --> 00:35:18.120
And you can't give a data first use because you haven't started using it so all you do is click assign filing basis now look at what happens down here.

619
00:35:19.480 --> 00:35:22.600
I did that, for a reason, what do you see right here.

620
00:35:23.600 --> 00:35:37.160
Section 1A basis, it is not necessary or appropriate also to claim a 1B basis for the same goods and services simply to indicate an intent to continue using the mark, so what exactly happened here.

621
00:35:37.160 --> 00:35:48.200
What this is doing is it's telling you that, for your section 1B, for your intent to use products, you can't also say that you're also using it, so you can't say.

622
00:35:48.720 --> 00:35:55.640
i'm using the trademark on here, but I also intend to use it on here that doesn't make sense so that's what this warning is that you saw here.

623
00:35:55.960 --> 00:36:04.400
You don't have to worry about that because you didn't make that mistake, but this little box here is saying, do you understand.

624
00:36:04.400 --> 00:36:13.040
That you filed an intent to use application and at some point you're going to have to change your application from an intent to use to an actual use that's all it says.

625
00:36:14.800 --> 00:36:34.280
it's basically saying we'll examine it for you will even get it close to allowance, but at some point you're going to have to change your application to an actual use application that's all this says and it's asking you, do you understand that, so you say yep I understand it, and then you click assign filing basis.

626
00:36:35.320 --> 00:36:35.840
And you're done.

627
00:36:37.320 --> 00:36:41.320
You see that that's how it breaks down there, and so at this point.

628
00:36:43.560 --> 00:36:52.520
Everything is in the system you've got your actual use applications on the 1A you got your 1B's for ones that you have that you intend to use in the future.

629
00:36:53.600 --> 00:36:55.360
And then you just click continue.

630
00:36:55.360 --> 00:37:05.760
So now, this is the end, this is the end of the application, so you can enter into it your own docket reference number so like, if you have many files that you're doing.

631
00:37:06.160 --> 00:37:21.040
And you want to be able to look up some of them like this is my docket 101 this is my docket 201 this is my docket 301 so you can find them easily in your own docketing system, you can enter your own docketing info you don't have to.

632
00:37:21.040 --> 00:37:27.160
You can also enter in a secondary email address you don't have to then you just click on.

633
00:37:28.600 --> 00:37:36.680
Continue now here check here to appoint a US licensed attorney to file this form on behalf of the applicant if you if, at this point.

634
00:37:37.400 --> 00:37:46.680
You want to assign this to an attorney to actually file, you can do that here as well, so here you just click continue, and now you get to the fees.

635
00:37:46.680 --> 00:37:55.040
Now you filed in multiple international classes you're going to be charged for every international class that you file in.

636
00:37:56.360 --> 00:38:08.320
Every different international class has the same fee, so you pay 250 for the first class 250 for the second class so that's where your $500 comes in okay.

637
00:38:08.320 --> 00:38:24.400
And then they make you read these statements basically saying that you're not stealing this from another party you're not aware of another person who has it, then you have to sign it here a signature for e-signing is a backslash and then your name.

638
00:38:26.480 --> 00:38:32.320
And then a backslash right, then you date it by just clicking over it you type in your full name.

639
00:38:33.320 --> 00:38:41.560
Then you type in your position like if you're an individual or if you're the head of a company, or you know, whatever it is you type that in there.

640
00:38:42.280 --> 00:38:58.720
And then you click validate and that gives you the option it takes you to i'm not going to do that, because if I do that it's going to send me to this whole process which I don't want Nike thinking that i'm still in their stuff or anything like that so um with that being the case.

641
00:38:58.840 --> 00:39:07.400
You click validate you review it all you submit it have you clicked the submit button they give you a screen to make your payment and you're done.

642
00:39:08.080 --> 00:39:20.680
that's that's the process for filing a trademark application all right kind of step by step now let's say as you're going through you go oh man, I made a mistake click go back.

643
00:39:20.680 --> 00:39:36.280
and go back to where it is that you believe you made your mistake all right, and if you are in a case where you think you know what I don't want to deal with this intent to use application stuff just take all these here that are not what you want.

644
00:39:38.360 --> 00:39:44.440
And you can click for move checked goods or services, you see that right here can everybody see that.

645
00:39:45.400 --> 00:40:01.000
You can't so the screen that you're looking at right now does it have orange in the middle that says bronze pet watches do you see that okay great, so let me make sure I have that right.

646
00:40:00.000 --> 00:40:01.660
Make this even bigger again.

647
00:40:02.640 --> 00:40:04.160
All right, do you see this button right here

648
00:40:04.160 --> 00:40:06.440
that says remove check goods and services?

649
00:40:06.440 --> 00:40:10.740
Okay, so you can select the ones that you don't want.

650
00:40:10.740 --> 00:40:12.240
Like, let's say I don't want these.

651
00:40:12.240 --> 00:40:13.440
I changed my mind.

652
00:40:13.440 --> 00:40:15.400
Just click remove check services.

653
00:40:15.400 --> 00:40:16.760
That's it.

654
00:40:16.760 --> 00:40:18.020
And then it asks you, are you sure?

655
00:40:18.020 --> 00:40:19.400
You say, yes.

656
00:40:19.400 --> 00:40:20.320
Boom, they're gone.

657
00:40:23.280 --> 00:40:25.080
And let's say you say to yourself,

658
00:40:25.080 --> 00:40:27.240
yeah, I wanna do sneakers and I wanna do shoes.

659
00:40:27.280 --> 00:40:30.120
Then just click add goods and services,

660
00:40:30.120 --> 00:40:35.120
go up to the top, type in the word shoes, click go.

661
00:40:38.600 --> 00:40:42.200
And there's shoes, right?

662
00:40:42.200 --> 00:40:44.040
So now you just select the type of shoes.

663
00:40:44.040 --> 00:40:46.200
Cause if you just select shoes alone,

664
00:40:46.200 --> 00:40:47.840
the examiner is gonna reject it

665
00:40:47.840 --> 00:40:49.440
and they're gonna say, well, what type of shoes?

666
00:40:49.440 --> 00:40:51.560
Cause they can be annoying.

667
00:40:51.560 --> 00:40:52.720
I'll just admit it.

668
00:40:52.720 --> 00:40:54.520
The USPTO can be annoying.

669
00:40:54.520 --> 00:40:58.560
So you're gonna say, well, I'm doing soccer shoes

670
00:40:58.560 --> 00:41:00.040
and I'm doing volleyball shoes

671
00:41:00.040 --> 00:41:02.960
and I'm doing dog shoes, really?

672
00:41:02.960 --> 00:41:07.560
Okay, I'm doing basketball shoes

673
00:41:07.560 --> 00:41:09.520
and let's say baseball shoes, right?

674
00:41:09.520 --> 00:41:10.560
That's what I have.

675
00:41:10.560 --> 00:41:12.880
So I just say, insert checked entries.

676
00:41:12.880 --> 00:41:13.720
That's it.

677
00:41:13.720 --> 00:41:14.840
And boom, there they are.

678
00:41:14.840 --> 00:41:16.160
They popped up.

679
00:41:16.160 --> 00:41:17.000
You see that?

680
00:41:19.040 --> 00:41:21.600
But now there's a problem, right?

681
00:41:21.600 --> 00:41:22.440
There's a problem.

682
00:41:22.440 --> 00:41:24.400
And I did this for a reason.

683
00:41:25.240 --> 00:41:26.160
There's a problem now.

684
00:41:27.000 --> 00:41:29.280
If I go to click continue,

685
00:41:30.520 --> 00:41:34.200
you see all these errors that popped up?

686
00:41:36.600 --> 00:41:37.760
Can you guys see on the screen,

687
00:41:37.760 --> 00:41:39.240
all these errors with the Xs?

688
00:41:39.240 --> 00:41:41.680
Okay, I'm gonna show you why.

689
00:41:41.680 --> 00:41:44.280
You see how I forgot to assign a filing basis

690
00:41:44.280 --> 00:41:45.960
to these three or to these four?

691
00:41:47.920 --> 00:41:49.000
So when you look to the right

692
00:41:49.000 --> 00:41:50.600
and you see assigned filing basis,

693
00:41:50.600 --> 00:41:53.760
you see 1A, 1A, but you don't see anything here.

694
00:41:53.760 --> 00:41:55.440
You can't file a trademark application

695
00:41:55.440 --> 00:41:56.960
without putting an assigned basis.

696
00:41:56.960 --> 00:41:59.600
You have to say if it's an actual use

697
00:41:59.600 --> 00:42:01.000
or an intent to use application.

698
00:42:01.000 --> 00:42:03.640
You have to do that every single time.

699
00:42:03.640 --> 00:42:05.520
So what you're gonna have to do is for these

700
00:42:05.520 --> 00:42:07.520
and they look, they actually did it for you.

701
00:42:07.520 --> 00:42:09.360
They highlighted them for you

702
00:42:09.360 --> 00:42:11.280
and they put the check marks on them.

703
00:42:11.280 --> 00:42:14.800
So now you can go in and say, oh yeah, sorry.

704
00:42:14.800 --> 00:42:15.920
You know, I'm new at this.

705
00:42:15.920 --> 00:42:17.880
All right, let me click section 1B.

706
00:42:18.840 --> 00:42:22.200
Now they all show up again under section 1B

707
00:42:22.200 --> 00:42:23.840
and you gotta check this little box here

708
00:42:23.840 --> 00:42:26.160
that says I understand that I need to turn

709
00:42:26.160 --> 00:42:27.760
my intent to use application

710
00:42:27.760 --> 00:42:30.560
into an actual use application at some point.

711
00:42:30.560 --> 00:42:34.920
You click that and then you click assign filing basis.

712
00:42:34.920 --> 00:42:37.520
And now look what happens.

713
00:42:37.520 --> 00:42:40.120
Does everybody see the nice and clean white screen?

714
00:42:41.080 --> 00:42:42.240
You see on the right side,

715
00:42:42.240 --> 00:42:45.520
every single one of them has an assigned filing basis.

716
00:42:45.520 --> 00:42:46.360
See that?

717
00:42:47.800 --> 00:42:50.320
So now you can click continue

718
00:42:50.320 --> 00:42:53.200
and there's no crazy earth is going to end screen

719
00:42:53.200 --> 00:42:54.240
that pops up.

720
00:42:54.240 --> 00:42:57.280
Like everything's okay, it's okay.

721
00:42:57.280 --> 00:42:59.640
So you can go in here and play around all you want.

722
00:42:59.640 --> 00:43:04.200
Like until you actually submit the thing, doesn't matter.

723
00:43:04.200 --> 00:43:05.880
Like go in there and like play around.

724
00:43:05.880 --> 00:43:07.840
See like, oh, well, what if I do this?

725
00:43:07.840 --> 00:43:08.720
What if I change this?

726
00:43:08.720 --> 00:43:09.560
What if I do that?

727
00:43:09.560 --> 00:43:10.720
This is all free.

728
00:43:10.720 --> 00:43:13.800
This is like your tax dollars paid for all this.

729
00:43:13.800 --> 00:43:16.760
So go in there, play around, figure out stuff.

730
00:43:16.760 --> 00:43:20.560
But the point being that you need to be able to,

731
00:43:20.560 --> 00:43:22.240
when you file your original application,

732
00:43:22.240 --> 00:43:23.800
let's go back to the beginning.

733
00:43:25.760 --> 00:43:27.480
And then I'm going to stop and take some questions.

734
00:43:27.480 --> 00:43:30.040
I want to go over some answers, some questions too.

735
00:43:31.440 --> 00:43:36.240
So when you start, you select that TEAS plus application.

736
00:43:36.240 --> 00:43:40.320
That's why you are actually able to get the option

737
00:43:40.320 --> 00:43:44.960
to select which you could type in the word.

738
00:43:44.960 --> 00:43:47.640
And then they gave you the international class.

739
00:43:47.640 --> 00:43:51.080
Now, if instead you select the standard,

740
00:43:51.080 --> 00:43:53.000
totally different deal.

741
00:43:53.000 --> 00:43:55.800
I'm going to do this really fast just to show you.

742
00:43:57.560 --> 00:43:58.400
That's all the same.

743
00:43:58.400 --> 00:43:59.640
That's same, same, same.

744
00:43:59.640 --> 00:44:01.120
Continue.

745
00:44:01.120 --> 00:44:01.960
Yeah, yeah, I know.

746
00:44:01.960 --> 00:44:03.760
I don't care about the warning.

747
00:44:03.760 --> 00:44:04.600
Blah, blah, blah.

748
00:44:04.600 --> 00:44:06.200
Standard characters, Nike, yep.

749
00:44:07.440 --> 00:44:09.160
Okay, I come to here.

750
00:44:09.160 --> 00:44:12.520
Now let's say I select all and I remove them all.

751
00:44:13.520 --> 00:44:15.000
Because I want to show you,

752
00:44:15.000 --> 00:44:16.560
I want to do a demonstration for you all.

753
00:44:16.560 --> 00:44:18.000
What happens if you don't do it that way?

754
00:44:18.000 --> 00:44:23.000
Okay, so now I am going into entering free form text.

755
00:44:25.360 --> 00:44:28.400
And I click that, look what happens.

756
00:44:28.400 --> 00:44:33.400
I no longer have that pretty screen that says to me,

757
00:44:33.840 --> 00:44:36.080
hey, why don't you type in the word here

758
00:44:36.080 --> 00:44:37.920
and I'll give you the international class

759
00:44:37.920 --> 00:44:40.960
and I'll give you the description.

760
00:44:40.960 --> 00:44:44.600
What you need to do instead is you need to now figure out

761
00:44:44.600 --> 00:44:48.840
what international class it is, right?

762
00:44:48.840 --> 00:44:51.400
And then you need to type in

763
00:44:51.400 --> 00:44:53.840
what exactly is the description.

764
00:44:53.840 --> 00:44:57.000
So now you have to go in here and say,

765
00:44:57.000 --> 00:44:59.680
you know, audio, speakers.

766
00:45:00.000 --> 00:45:06.480
um something like audio speakers right and then after you've done that and you've described it

767
00:45:06.480 --> 00:45:13.360
then you can select your section a or 1b but the point is that it's easier it's it's easier if you

768
00:45:14.320 --> 00:45:20.000
if you think that the description of your goods and services falls under what the USPTO lists

769
00:45:20.800 --> 00:45:28.480
and you can test it you can just test all this by just selecting the searching id manual

770
00:45:29.280 --> 00:45:33.680
um I don't want to confuse you guys I'm giving you a lot of material

771
00:45:35.760 --> 00:45:40.480
yeah I'm not going to show you that that's really going to confuse you um so your two options

772
00:45:42.880 --> 00:45:44.240
let's go back to the very beginning

773
00:45:46.560 --> 00:45:55.840
back back back back back here what I would suggest for all of you does everybody see the option here

774
00:45:56.480 --> 00:46:01.680
for the plus or the standard right now yeah okay let me just make this bigger I just I don't want

775
00:46:01.680 --> 00:46:06.000
to confuse you because there's a lot of really cool stuff you can do but you don't need to know

776
00:46:06.000 --> 00:46:12.800
it right now so let's there's very basic stuff I'm trying to teach you I would select this t's plus

777
00:46:12.800 --> 00:46:18.960
it costs less you can use the USPTO's description of your international class and your recitation

778
00:46:18.960 --> 00:46:25.280
of goods and services very easy to use then you go then once you're filling out your application

779
00:46:25.280 --> 00:46:30.560
at this point it's timing out on me because we've been playing around so long then once you do that

780
00:46:30.560 --> 00:46:39.280
it's very easy to uh to proceed Larissa yes a quick question from the um chat what if somebody

781
00:46:39.280 --> 00:46:44.800
changes their mailing address in the future that's a great question that that honestly

782
00:46:45.680 --> 00:46:50.240
that is a great question and I'm actually surprised more people don't ask that question personally

783
00:46:50.240 --> 00:46:55.840
um because that's very common there's actually a form that you can file with the United States

784
00:46:55.840 --> 00:47:02.800
patent was that your question Jill Jill that's an awesome question yeah so um yeah there's a

785
00:47:02.800 --> 00:47:09.120
form with the United States patent trademark office that you can go in and fill out it's called a

786
00:47:09.120 --> 00:47:14.960
change of address form so yeah your attorneys can do that your paralegal your assistant can do that

787
00:47:14.960 --> 00:47:20.960
you can do it yourself it's on the USPTO website it's just another thing that's available it's

788
00:47:20.960 --> 00:47:25.040
something that I actually talk about in something else which you guys will find about later so yeah

789
00:47:25.760 --> 00:47:33.440
so that's for another day um all right let me do this was that helpful did everybody on like

790
00:47:33.440 --> 00:47:38.160
does that help now you know the parts of an application you know kind of like how it's

791
00:47:38.160 --> 00:47:42.480
structured why did I want to teach you that because now you know what your attorneys are doing

792
00:47:43.040 --> 00:47:50.160
so now you know you can get them all the information up front and decrease your costs

793
00:47:51.280 --> 00:47:58.480
like open up a word document type in this is I want it in the entity's name this is the entity's

794
00:47:58.480 --> 00:48:04.000
name this is where it's incorporated this is the address this is where you know this is my the email

795
00:48:04.000 --> 00:48:09.520
that I want you to select for the USPTO website I don't want you to put my phone number down this

796
00:48:10.400 --> 00:48:16.480
is the trademark here's a copy of a specimen here's the recitation of goods and services

797
00:48:16.480 --> 00:48:22.080
this is the international class because you've already gone online and you've messed with this

798
00:48:22.080 --> 00:48:28.160
and selected everything so now what do you do you call up the attorney and say hey I want to file

799
00:48:28.160 --> 00:48:33.920
this and they go how in the world did you know everything that was involved in a trademark

800
00:48:33.920 --> 00:48:40.880
application you could say I'm just smart it's just you know some people just know things man

801
00:48:40.880 --> 00:48:46.560
that's all it is you know you just you know that's what it is what it is and then you go out there

802
00:48:46.560 --> 00:48:53.200
and you give it to them and your bill has changed from like 1200 bucks to like 5 600 bucks that's

803
00:48:53.200 --> 00:48:57.520
why I'm trying I'm trying to equip you so that you can become more effective for yourself for

804
00:48:57.520 --> 00:49:02.000
your company and now you can also train your secretaries your administrative assistants

805
00:49:02.080 --> 00:49:07.840
your paralegals your partner you know like if you have a partner in your company your partner should

806
00:49:07.840 --> 00:49:11.200
be jumping into this kind of challenge because they may have other questions that you haven't

807
00:49:11.200 --> 00:49:16.160
even thought about so you know there'll be another one in like two months like let them know let them

808
00:49:16.160 --> 00:49:21.760
learn this stuff too it'll help them all right so with that being the case let me I want to shrink

809
00:49:21.760 --> 00:49:28.240
this down I'm going to answer some questions here and really quick Peter I know you answer this

810
00:49:28.240 --> 00:49:35.360
often just came up do you refer to affiliate lawyers if people need help choosing a lawyer

811
00:49:36.560 --> 00:49:43.040
yeah that's actually a really smart question so all right I have affiliates that I work with

812
00:49:43.040 --> 00:49:49.760
literally in every country of the world so we're again we're hinting on stuff that I'm going to

813
00:49:49.760 --> 00:49:58.000
talk about on another day but any issue that you have in any country of the world I have somebody

814
00:49:58.000 --> 00:50:00.160
who can actually help you out I get nothing

815
00:50:00.000 --> 00:50:07.520
out of it. I just I like to bless people. It's just it's fun. I like to see people being successful.

816
00:50:08.160 --> 00:50:14.480
So yes, wherever you're going, whatever you're doing, I know people that can handle it. That's

817
00:50:14.480 --> 00:50:18.640
part of doing this for 25 years and building strong relationships with people. All right,

818
00:50:18.640 --> 00:50:28.000
so I want to open up emails. There we go. Okay, there we go. Today, there's also accountability,

819
00:50:28.000 --> 00:50:35.120
right, Peter? I didn't hear you say it again. There's accountability. You between the yeah,

820
00:50:35.120 --> 00:50:38.320
I mean, there's. All right. So I mean, I could talk about something in general that I think

821
00:50:38.320 --> 00:50:42.400
you're kind of alluding to, Larissa, and that they're probably alluding to. Do not go on the

822
00:50:42.400 --> 00:50:49.360
Internet and look up a lawyer. That that would be insane. I mean, you don't do that. You don't

823
00:50:49.360 --> 00:50:53.360
like you don't you know, you don't drive down the street, see a billboard and say, yeah,

824
00:50:53.360 --> 00:50:59.840
I'm going to I'm going to let my corporation, my retirement fund portion of my children's

825
00:50:59.840 --> 00:51:08.320
college fund being in this person's hands, like find someone that you trust and then take

826
00:51:08.320 --> 00:51:15.600
advantage of their networks. Right. Like when when I went to Bethel Church in in California and

827
00:51:15.600 --> 00:51:20.000
Reading, gosh, I had a tough time standing. I was just getting hammered by the Holy Spirit.

828
00:51:20.000 --> 00:51:24.480
But anyway, that's a whole other story. Right. So anyways, when I finally can do what I was

829
00:51:24.480 --> 00:51:29.200
called to do, which was to purchase a certain painting that was not even created yet,

830
00:51:30.080 --> 00:51:35.600
like I felt very strong in the spirit. You need to go buy that. I didn't know who the painter was.

831
00:51:35.600 --> 00:51:41.440
I didn't know who the artist was. I had no clue who it was, but I knew I was supposed to purchase

832
00:51:41.440 --> 00:51:44.720
it. So I started walking around the room and there's a woman there that I recognized from

833
00:51:44.720 --> 00:51:50.080
the healing rooms at Bethel Church. And so when I recognized her, I was like, hey, and she turns

834
00:51:50.080 --> 00:51:55.920
around. She's like, Peter, she grabs me. And I'm like, we're going to hug. And she says, what's up?

835
00:51:55.920 --> 00:52:01.280
I said, I'm supposed to buy the painting that's not made yet. I don't. And she says, I got it.

836
00:52:01.280 --> 00:52:06.640
Like, literally, that's what she says. She's like, I got it. No problem. And so I was like,

837
00:52:07.280 --> 00:52:16.880
uh, okay, cool. So now she knew the artist who's actually here, who is amazing, beyond amazing,

838
00:52:16.880 --> 00:52:21.280
right? Just one of them. I mean, the fact that she and Lynn are here is like, in and of itself is

839
00:52:21.280 --> 00:52:26.720
like, this is a creative vortex right now. If anybody wants to receive creativity, you should

840
00:52:26.720 --> 00:52:31.840
be praying for it right now because you've got ridiculous talent here right now, literally.

841
00:52:31.840 --> 00:52:38.160
So, yeah, we'll pray into that later. But the whole point being that it was because of her

842
00:52:38.160 --> 00:52:45.280
contact that I was actually able to receive from this blessed individual the painting, right? And

843
00:52:45.280 --> 00:52:50.160
then I was blessed to actually win the bid on Lynn's painting, which was, wow, just off the

844
00:52:50.160 --> 00:52:56.160
charts, right? So the point being, take advantage of the relationships that you have with people

845
00:52:56.160 --> 00:53:01.920
that you do trust and who they do know. I wouldn't even know who the artist was were it

846
00:53:01.920 --> 00:53:08.320
not for her, right? So now let's say you need a tax attorney, but you know an attorney who is

847
00:53:08.320 --> 00:53:12.560
really good in another area. You call up that attorney that you know in that really good area

848
00:53:12.560 --> 00:53:19.200
and you say, hey, I need a really good tax attorney. What do I do? Now, what happens is

849
00:53:19.200 --> 00:53:25.680
you're placing your reliance upon that individual to bestow upon you people that they trust, right?

850
00:53:26.160 --> 00:53:30.080
So what did you do? You built a level of accountability without even trying to do it.

851
00:53:31.280 --> 00:53:36.480
So now all of a sudden, like if somebody does that to me, I'm accountable, even though they're

852
00:53:36.480 --> 00:53:40.800
not saying it, I am accountable to that person that I'm referring. I'm not going to refer them

853
00:53:40.800 --> 00:53:45.440
to somebody who doesn't know what they're doing because it's my reputation on the line. And I

854
00:53:45.440 --> 00:53:49.680
don't know if you guys have heard this through the grapevine, but it's kind of hard to get a

855
00:53:49.680 --> 00:53:54.160
good reputation as a lawyer, I'm just saying. So if you've got a good reputation as a lawyer,

856
00:53:54.160 --> 00:53:58.720
you don't want to lose it, all right? You want to take care of people. So that's the way I would

857
00:53:58.720 --> 00:54:04.080
do that is I would refer it like that. Does that answer the question, Larissa, about networks and

858
00:54:04.080 --> 00:54:09.120
how you should refer other people and stuff like that? I'm bringing up other people's questions.

859
00:54:09.120 --> 00:54:16.560
Okay. I think so. All right, cool. All right. So let me answer two questions here that I received

860
00:54:16.560 --> 00:54:23.360
that I think we should go over. All right. And then I'm going to answer your personal questions,

861
00:54:23.360 --> 00:54:33.120
all right? I'll jump in. Peter, I also sent you a question from Mark Morris in your chat.

862
00:54:34.080 --> 00:54:36.400
Okay. He had a great question. Gotcha.

863
00:54:41.680 --> 00:54:46.320
Okay. All right. One of these questions that I received has to do with

864
00:54:48.160 --> 00:54:52.240
domain names and the relationship between domain names and trademarks. Okay.

865
00:54:53.360 --> 00:54:56.320
Without revealing who the person is,

866
00:55:00.000 --> 00:55:11.600
Okay, all right, so if you get a federal registration for, let's say, Microsoft Excel, right, and

867
00:55:11.600 --> 00:55:20.320
somebody is using Microsoft, let's say, Microsoft Word, and you want to be able to stop them,

868
00:55:20.320 --> 00:55:22.400
you're not going to be able to use the ICANN system.

869
00:55:22.400 --> 00:55:23.400
It doesn't work.

870
00:55:23.400 --> 00:55:28.680
You can make arguments for likelihood of confusion, which I'm going to go live for you tonight

871
00:55:28.680 --> 00:55:34.680
and show you what the arguments are for likelihood of confusion so people understand those, how

872
00:55:34.680 --> 00:55:38.280
you determine whether or not there's potential infringement.

873
00:55:38.280 --> 00:55:40.000
We'll talk about that.

874
00:55:40.000 --> 00:55:41.480
Here's another good question.

875
00:55:41.480 --> 00:55:47.200
This one says, if I've got a registration in a first class and somebody has the exact

876
00:55:47.200 --> 00:55:50.240
same words in another class, am I committing trademark infringement?

877
00:55:50.240 --> 00:55:54.920
All right, so you personally should be speaking to your attorneys to determine that.

878
00:55:54.920 --> 00:56:00.520
But in general, to determine if there's a likelihood of confusion, the goods or the

879
00:56:00.520 --> 00:56:04.400
services should be somewhat related, right?

880
00:56:04.400 --> 00:56:10.000
Or they're sold in the same place, the trademark looks the same, sounds the same, about the

881
00:56:10.000 --> 00:56:11.880
same price or cost.

882
00:56:11.880 --> 00:56:14.360
There's a number of different factors that you look at.

883
00:56:14.360 --> 00:56:22.480
So if you get a registration for sneakers and another person gets registration for pharmaceuticals,

884
00:56:22.480 --> 00:56:25.160
those are not even vaguely related.

885
00:56:25.160 --> 00:56:29.680
So yeah, you could have a case where two different parties have a federal registration, but they're

886
00:56:29.680 --> 00:56:31.600
not even vaguely related.

887
00:56:31.600 --> 00:56:34.720
So that's not a problem.

888
00:56:34.720 --> 00:56:37.480
In that situation, it's not a problem.

889
00:56:37.480 --> 00:56:41.960
Another person here asks, what about capitalization, like in my trademark application?

890
00:56:41.960 --> 00:56:49.520
When you file a trademark application, no matter how you spell it, it's all going to

891
00:56:49.520 --> 00:56:54.960
end up being capped, all right, in your application, unless you do a logo.

892
00:56:54.960 --> 00:56:59.880
Like if you want stylized, if you want your word stylized and you need to do a logo or

893
00:56:59.880 --> 00:57:04.440
stylized application, not a wordmark, because when you file a wordmark, it's just for the

894
00:57:04.440 --> 00:57:06.040
exact word.

895
00:57:06.040 --> 00:57:11.240
If you want to have like a capital cursive letter here, and then the other words are

896
00:57:11.240 --> 00:57:16.080
like blocked, and then there's like something else at the end, that's a design, that's a

897
00:57:16.080 --> 00:57:17.960
stylized application.

898
00:57:17.960 --> 00:57:21.560
That's a different type of application, okay?

899
00:57:21.560 --> 00:57:24.480
So another question here has to do with websites.

900
00:57:24.480 --> 00:57:26.400
What if you're using a trademark on a website?

901
00:57:26.400 --> 00:57:29.600
Use the TMs on your website.

902
00:57:29.600 --> 00:57:33.480
Another question here, oh, wow, that's a really good question.

903
00:57:33.480 --> 00:57:34.480
All right.

904
00:57:34.480 --> 00:57:37.520
I was actually going to go into this tomorrow, and then I'm going to answer some of your

905
00:57:37.520 --> 00:57:41.160
live questions here since you're here, and then I'll answer a few more questions.

906
00:57:41.160 --> 00:57:42.160
Okay.

907
00:57:42.160 --> 00:57:44.560
So we'll be done in about 10 minutes, maybe, about that.

908
00:57:44.560 --> 00:57:45.560
All right.

909
00:57:45.560 --> 00:57:55.400
So when you go on Facebook, I know this is going to perk Lynn's ears, Becky's ears, and

910
00:57:55.400 --> 00:57:57.160
a number of other people.

911
00:57:57.160 --> 00:58:06.600
When you go on Facebook and you actually place your artwork, okay, Facebook gets a non-exclusive

912
00:58:06.600 --> 00:58:13.320
license to everything that you place on their forum, everything.

913
00:58:13.320 --> 00:58:15.040
What does that mean?

914
00:58:15.520 --> 00:58:19.960
That means they can now use your artwork, they can use your trademarks, they can use

915
00:58:19.960 --> 00:58:26.400
your videos, all those things, they can use any of that stuff, okay?

916
00:58:26.400 --> 00:58:27.400
Yeah, exactly.

917
00:58:27.400 --> 00:58:28.400
Lynn's like, what?

918
00:58:28.400 --> 00:58:29.400
What?

919
00:58:29.400 --> 00:58:30.400
Hold on a second.

920
00:58:30.400 --> 00:58:31.400
What are you talking about?

921
00:58:31.400 --> 00:58:35.920
That, unfortunately, you know that long language that they gave you in that agreement that

922
00:58:35.920 --> 00:58:38.880
none of you read when you said, yes, I'll sign up for Facebook?

923
00:58:38.880 --> 00:58:39.880
It's in there.

924
00:58:39.880 --> 00:58:40.880
All right.

925
00:58:40.880 --> 00:58:41.880
It's like Ragu.

926
00:58:41.880 --> 00:58:42.880
It's in there.

927
00:58:42.880 --> 00:58:43.880
All right.

928
00:58:43.880 --> 00:58:44.880
It's like all the language is in there.

929
00:58:45.720 --> 00:58:46.720
And they essentially did.

930
00:58:46.720 --> 00:58:50.840
How do you think it is that at the end of the year, you get happy birthday and it actually

931
00:58:50.840 --> 00:58:55.680
shows you pictures of yourself in different environments and everything because they have

932
00:58:55.680 --> 00:59:01.040
a non-exclusive license to use whatever you put on their forum, to make derivative works,

933
00:59:01.040 --> 00:59:02.040
to do anything.

934
00:59:02.040 --> 00:59:03.800
They could even sell your stuff.

935
00:59:03.800 --> 00:59:04.800
What?

936
00:59:04.800 --> 00:59:05.800
Yes.

937
00:59:05.800 --> 00:59:06.800
Yeah.

938
00:59:06.800 --> 00:59:11.680
You've got to be careful on where you're actually making things available.

939
00:59:11.680 --> 00:59:17.760
This is why you see I do not live stream into Facebook.

940
00:59:17.760 --> 00:59:23.080
I'm doing way more work in running this challenge for all of you intentionally because this

941
00:59:23.080 --> 00:59:28.600
content, if people got their hands on this content, lawyers would sell what I'm doing

942
00:59:28.600 --> 00:59:29.880
with you right now.

943
00:59:29.880 --> 00:59:34.440
They would sell this for 10 grand easy and they'd make it.

944
00:59:34.440 --> 00:59:39.320
And so this is why what I do is I actually create the videos.

945
00:59:39.320 --> 00:59:45.200
I edit the videos, then I upload them into a private channel and I'm actually creating

946
00:59:45.200 --> 00:59:49.800
a separate forum right now, literally through tribe social.

947
00:59:49.800 --> 00:59:52.480
That's going to have everything that I have in there only.

948
00:59:52.480 --> 00:59:54.320
So nobody can even access it.

949
00:59:54.320 --> 00:59:59.680
But the fact that matters is if I live stream into Facebook, they could take my videos and

950
00:59:59.680 --> 01:00:00.040
do whatever.

951
01:00:00.000 --> 01:00:03.480
they want. This is why I'm telling you, like, especially as

952
01:00:03.480 --> 01:00:08.320
artists, you got to be careful, like, it was just it's

953
01:00:08.320 --> 01:00:11.800
disheartening when I see other people do remarkable work. And

954
01:00:11.800 --> 01:00:15.440
then, you know, the thing goes viral. And then people say,

955
01:00:15.440 --> 01:00:18.240
Well, why should I buy the artwork, if I can just take the

956
01:00:18.240 --> 01:00:23.400
image, now go to a camera shop, and blow it up, and put it on

957
01:00:23.400 --> 01:00:26.960
my wall. Right? Like that, that doesn't make sense. This is why

958
01:00:26.960 --> 01:00:30.520
you have to understand how the system works. So if you're and

959
01:00:30.520 --> 01:00:34.800
there's a confirmation, just got a ding. So um, I love how that

960
01:00:34.800 --> 01:00:37.320
happens thing just out of randomly, I don't even know how

961
01:00:37.320 --> 01:00:42.240
that happened. So the point being, you're remarkably gifted

962
01:00:42.240 --> 01:00:44.760
individuals, you have trademarks that are unique, you have

963
01:00:44.760 --> 01:00:47.720
artwork that's unique, like you give people encounters with the

964
01:00:47.720 --> 01:00:50.440
Lord, like looking at your stuff, like and even separate

965
01:00:50.440 --> 01:00:52.680
from that, even in the business world, like you're you're

966
01:00:52.680 --> 01:00:56.000
blessing these people with amazing ingenuity and

967
01:00:56.000 --> 01:00:59.040
technology and other stuff, you got to know how to protect it.

968
01:00:59.040 --> 01:01:04.960
So Facebook's one of the not great places TikTok. Another

969
01:01:04.960 --> 01:01:08.960
one, you actually have an option on the bottom right on your

970
01:01:08.960 --> 01:01:12.080
cell phone when watching a TikTok video to take that audio

971
01:01:12.080 --> 01:01:16.680
and put it on your own video. You can grab that immediately.

972
01:01:16.720 --> 01:01:19.080
We're going to talk a lot about this tomorrow when we go into

973
01:01:19.080 --> 01:01:24.120
copyrights. Okay. So you've got to be careful because I see your

974
01:01:24.120 --> 01:01:28.720
work and your work is so gifted and so talented, but you're not

975
01:01:29.760 --> 01:01:33.920
hate to say it being compensated properly. So so you've got to

976
01:01:33.920 --> 01:01:37.160
make sure that you understand you don't want to just publish

977
01:01:37.160 --> 01:01:41.240
your stuff on Facebook sites, like put it on your own personal

978
01:01:41.240 --> 01:01:46.320
site, then you can put a link to your site. Right? Don't put the

979
01:01:46.320 --> 01:01:49.640
image on your site. Just say, Hey, guys, this is where my site

980
01:01:49.640 --> 01:01:53.360
is. And on your site, make it very clear. Nobody has the right

981
01:01:53.680 --> 01:01:56.440
to make a copy of anything here. If you do, that's copyright

982
01:01:56.440 --> 01:01:59.920
infringement. Just like I do for the videos that all of you

983
01:01:59.920 --> 01:02:02.160
receive the links that you had, what did I have right at the

984
01:02:02.160 --> 01:02:06.440
front, this is protected by copyright law, you would be

985
01:02:06.760 --> 01:02:12.360
insane to copy from an IP litigator who just by the grace

986
01:02:12.360 --> 01:02:16.440
of God is never lost in a court of law, you'd be insane to copy

987
01:02:16.440 --> 01:02:20.720
his stuff. Like that, that makes no sense. So you do the same

988
01:02:20.720 --> 01:02:24.400
thing. You're like, this is protected by copyright law. You

989
01:02:24.400 --> 01:02:26.520
do not have a right to make a copy of this. You don't have a

990
01:02:26.520 --> 01:02:28.880
right to take a picture of this. You don't have a right to

991
01:02:28.880 --> 01:02:32.880
distribute this. Unless you get it from me. You have to get it

992
01:02:32.880 --> 01:02:35.360
from me and writing. We'll talk about this more tomorrow. But

993
01:02:35.360 --> 01:02:38.200
that I thought was a really important question. Person

994
01:02:38.200 --> 01:02:42.520
asked, what if I'm using my logos on my site? Can somebody

995
01:02:42.520 --> 01:02:45.760
come over and just grab it and put it on their site? Yeah, they

996
01:02:45.760 --> 01:02:49.920
do every day. Right? So that's why you want to use a TM if it's

997
01:02:49.920 --> 01:02:52.320
a pending trademark application or a circle or if it's a

998
01:02:52.320 --> 01:02:56.280
registered. I'm sorry, I'm scaring some of you I see some

999
01:02:56.280 --> 01:02:59.240
of your some of your faces are like you're giving birth as I'm

1000
01:02:59.240 --> 01:03:04.040
talking. Like you're going from like, like, I'm seeing that

1001
01:03:04.040 --> 01:03:07.960
literally. And I'm telling you this because I want you to know

1002
01:03:08.360 --> 01:03:12.120
so that we can establish you so that you'll, you'll be taken

1003
01:03:12.120 --> 01:03:15.960
care of. All right. So I'm guiding you through this so that

1004
01:03:15.960 --> 01:03:19.720
you'll be well. Okay, so so yeah, the hornets are flying

1005
01:03:19.720 --> 01:03:24.560
around right now. But we are beating the living poop out of

1006
01:03:24.560 --> 01:03:27.800
the hornets. The hornet's nest will be gone and there will be

1007
01:03:27.800 --> 01:03:32.280
no hornets left. All right, you will all be fine. Okay. All

1008
01:03:32.280 --> 01:03:34.080
right. And with that, let me start taking some of your

1009
01:03:34.080 --> 01:03:40.760
questions here. I'm going to go to Becky young. Go right ahead,

1010
01:03:40.760 --> 01:03:41.400
Becky.

1011
01:03:42.400 --> 01:03:46.680
Hi, thank you, Peter. My first so welcome. Oh, yeah, thank you

1012
01:03:46.680 --> 01:03:49.800
so much. uncomfortable though. Some of this is I'm thinking

1013
01:03:49.800 --> 01:03:52.680
back to secret Facebook groups where I've given information

1014
01:03:52.680 --> 01:03:57.400
about things that I, you know, who so have I, you know, before

1015
01:03:57.400 --> 01:04:00.000
I knew I did the same thing, information, all sorts of

1016
01:04:00.000 --> 01:04:04.800
things. My quick questions. One of them is about ongoing

1017
01:04:04.800 --> 01:04:08.120
trademark costs. Is this a Do you have to renew every year?

1018
01:04:08.440 --> 01:04:10.920
That thing? And how much words of my friends? That's a

1019
01:04:10.920 --> 01:04:14.000
brilliant question. Yes, you have to actually keep your

1020
01:04:14.000 --> 01:04:17.920
trademarks alive. You have to do what are called section eight,

1021
01:04:17.920 --> 01:04:23.720
section nine filings. And there's more of them. There's a

1022
01:04:23.720 --> 01:04:28.040
section 15. There's there's a whole bunch of them. So yeah,

1023
01:04:28.080 --> 01:04:32.240
you you can't just file it and then it live forever. You

1024
01:04:32.240 --> 01:04:35.440
actually have to renew their rules that can be done.

1025
01:04:35.800 --> 01:04:37.880
And the reason I'm asking that is partly it's the

1026
01:04:37.880 --> 01:04:40.920
commercial decision because I'm not making any money. And my

1027
01:04:40.920 --> 01:04:43.760
business isn't up and running at the moment. So I need to be

1028
01:04:45.640 --> 01:04:49.800
about if I'm going to invest in trademark protection for

1029
01:04:49.800 --> 01:04:51.880
trademark that I don't think anyone else is going to take

1030
01:04:51.880 --> 01:04:56.880
until I put it out there. Right? Like, I need to, you know, be

1031
01:04:56.880 --> 01:05:00.000
ready to press play with everything.

1032
01:05:00.000 --> 01:05:15.000
Not quite. Okay, let me show you the way around that system. Okay, if you file and this, this is, this is so valuable for all of you. I hope you grant and this is why I wanted VIP because you asked these questions and this is going to pertain to everybody.

1033
01:05:15.000 --> 01:05:21.000
If you file a trademark application, and you haven't started using it yet.

1034
01:05:21.000 --> 01:05:31.000
So you can file that intent to use application. But what they give you is they give you up to three years to start using the trademark up to three years.

1035
01:05:31.000 --> 01:05:37.000
Okay, so that's really good. So now you can secure your name.

1036
01:05:37.000 --> 01:05:45.000
You know, basically, stamp your, your, your stick into the ground and say this is my property, nobody can use it.

1037
01:05:45.000 --> 01:05:55.000
But at the same time what you're doing is you're, you're, you're now opened up a window of time.

1038
01:05:55.000 --> 01:06:05.000
So within that three years what will happen is every six months, you get you have to file with the United States Patent Trademark Office and extension requests.

1039
01:06:05.000 --> 01:06:09.000
Okay, so you'll get your allowance.

1040
01:06:09.000 --> 01:06:17.000
You won't get a registration because you haven't used it yet, so it's still a section one B. And then at that six month period.

1041
01:06:17.000 --> 01:06:33.000
You have to file a extension, and you have to say why and in that extension you can say like product development, development and research, you can say you know all sorts of things right there I think there's like six or seven, five or six options, you have to select

1042
01:06:33.000 --> 01:06:38.000
And it goes right through the system. I mean, it's really easy. It's just that most people don't know about it.

1043
01:06:38.000 --> 01:06:44.000
So that six months, does that kick in within three years or only after the three years, is there an initial.

1044
01:06:44.000 --> 01:06:50.000
It's within the three years. So are you referring to a trademark that you already had or one that you're filing.

1045
01:06:50.000 --> 01:07:01.000
I haven't filed it yet it's the intent to use. Yeah, it's definitely an intention to yeah so you would file an intent to use, and you have up to three years to actually start using it so that's what I would do I would get on that right away.

1046
01:07:01.000 --> 01:07:11.000
Okay, but within that three years I'm going to have to do a thing every six months, which is a continued within the three years, right within the three years you're gonna have to continue filing extensions.

1047
01:07:11.000 --> 01:07:21.000
That's correct. And with that, I am going to. Was that helpful Becky. Yes, that was. Thank you. I've got a couple of questions, but there are other people so let's.

1048
01:07:22.000 --> 01:07:38.000
Yeah, sure. Yeah, and we'll continue every every day we'll continue doing this tomorrow is going to be purely questions and answers today was a lot on the trademark application, but tomorrow is going to be purely questions and answers.

1049
01:07:38.000 --> 01:07:43.000
Lin just Lin just asked something that I want to go over watermarking.

1050
01:07:43.000 --> 01:07:47.000
Actually, you know what Lin let's do that tomorrow because tomorrow we're doing copyrights.

1051
01:07:47.000 --> 01:07:55.000
So it directly pertains to copyrights, and we haven't touched it yet so let's let's go into tomorrow, but I think watermarking is brilliant.

1052
01:07:55.000 --> 01:07:58.000
I'm going to just going to use that term all the time now.

1053
01:07:58.000 --> 01:08:04.000
Can I just say I love that term like it's brilliant. It's a great. It's better than saying it's good right.

1054
01:08:04.000 --> 01:08:10.000
So let's see. Um, let's go to Jackie.

1055
01:08:10.000 --> 01:08:15.000
Jackie, how are you. I'm well thanks thanks Peter.

1056
01:08:15.000 --> 01:08:19.000
Brilliant, by the way. So lovely.

1057
01:08:19.000 --> 01:08:22.000
I love it. I love it. So good.

1058
01:08:22.000 --> 01:08:35.000
My question is, I'm not sure if you had a chance to to read my email about the, the company or the group of people in the States were using my designers their logo.

1059
01:08:35.000 --> 01:08:42.000
Yeah, let's actually go through that scenario right now I actually did receive that you sent that out yesterday.

1060
01:08:42.000 --> 01:08:45.000
Let's go through the scenario itself.

1061
01:08:45.000 --> 01:08:53.000
Let's actually walk through it step by step because I think it would just be beneficial once you ask the question live so everybody understands the context and then I'll answer it.

1062
01:08:53.000 --> 01:08:54.000
Good.

1063
01:08:54.000 --> 01:08:56.000
Okay, I have.

1064
01:08:56.000 --> 01:08:59.000
I do designs for a print on demand store.

1065
01:08:59.000 --> 01:09:08.000
One of my designs has been used by a group of guys who are running a podcast.

1066
01:09:09.000 --> 01:09:26.000
The subject matter is men's mental health which is, which is fine, so I don't really want to stop them doing that but I've just discovered that they're actually doing merchandise as well now which would impact on possibly impact on my sales of my

1067
01:09:26.000 --> 01:09:45.000
designs that have the logo on. So I filed for a trademark registration in the States, and I'm waiting for them to confirm what they've confirmed receipt but I've not heard anything back from the government yet.

1068
01:09:45.000 --> 01:09:47.000
How long ago did you file it.

1069
01:09:47.000 --> 01:09:52.000
And I got confirmation receipts on the 31st of March.

1070
01:09:52.000 --> 01:10:00.000
Oh, that's very recent. Okay, and the other. So the logo itself, you've been using it for specifically what specifically were you good.

1071
01:10:00.000 --> 01:10:06.000
the services? And I've been using it on t shirts, mugs,

1072
01:10:06.360 --> 01:10:10.600
cards, invitations, but nothing associated with men's mental.

1073
01:10:11.440 --> 01:10:14.480
Yes, it is men's. It's all about men's health. So it's all men's

1074
01:10:14.480 --> 01:10:17.920
mental health. Yeah. And what about the podcast? Is the

1075
01:10:17.920 --> 01:10:22.000
podcast specifically on men's mental health? Yes, it is. Okay.

1076
01:10:22.000 --> 01:10:24.400
And you don't know the other party in any way, shape or form,

1077
01:10:24.400 --> 01:10:29.080
right? No, I just happened to come across them. And I was

1078
01:10:29.080 --> 01:10:33.160
going to buy the domain name. Okay. And how long were like,

1079
01:10:33.160 --> 01:10:39.600
how long have you been using it? I first posted it for sale on

1080
01:10:39.600 --> 01:10:47.600
Zazzle. I think it was 2020, late 2020. And yesterday, I did

1081
01:10:47.600 --> 01:10:54.600
the the machine thing that you said the way back machine. Oh,

1082
01:10:54.600 --> 01:11:01.160
you did? Yeah, nice. I did it on their website. And they have

1083
01:11:01.160 --> 01:11:08.880
only been using that term since 2021. Okay, so yeah, so let me

1084
01:11:08.880 --> 01:11:11.280
just kind of talk about this in general, because I can't give

1085
01:11:11.280 --> 01:11:14.520
you legal advice, obviously in this forum. But what I can kind

1086
01:11:14.520 --> 01:11:17.120
of talk about a little bit is remember how yesterday we talked

1087
01:11:17.120 --> 01:11:21.200
about common law usage. So like you're using in a certain area,

1088
01:11:21.200 --> 01:11:24.200
and other parties using a certain area, and they're kind

1089
01:11:24.200 --> 01:11:26.840
of related services or goods, you know, in that kind of

1090
01:11:26.840 --> 01:11:31.000
situation. So in that kind of situation, it comes down to who

1091
01:11:31.000 --> 01:11:34.400
use it first and what specific geographical region, right? Now,

1092
01:11:34.400 --> 01:11:37.320
if somebody else starts using it, let's say you're using it

1093
01:11:37.320 --> 01:11:42.120
in Destin, Florida, and somebody else is using it in Concord, New

1094
01:11:42.120 --> 01:11:45.280
Hampshire, right? That's okay. But now all of a sudden, you get

1095
01:11:45.280 --> 01:11:49.120
really smart about it. And you say, you know what, I'm going to

1096
01:11:49.120 --> 01:11:52.920
be going national here. So I'm going to file my own trademark

1097
01:11:52.920 --> 01:11:55.520
application. So you file a federal trademark application,

1098
01:11:55.520 --> 01:11:59.800
now you end up owning all of the United States, right? But they

1099
01:11:59.800 --> 01:12:03.800
still existed. And so you can't really stop them from continuing

1100
01:12:03.800 --> 01:12:07.160
to use it in their specific geographical region, right? So

1101
01:12:07.280 --> 01:12:09.760
even though you file, even though a party files their

1102
01:12:09.760 --> 01:12:11.880
trademark application, they don't have a right to stop

1103
01:12:11.880 --> 01:12:14.560
others until they get the federal registration to

1104
01:12:14.560 --> 01:12:21.880
register. Right. But there's still a battle between common

1105
01:12:21.960 --> 01:12:25.160
law uses like who used it first and what geographical region.

1106
01:12:25.480 --> 01:12:30.080
And so this is where it gets very messy and where lawyers

1107
01:12:30.080 --> 01:12:34.360
make a lot of money. This is this is like the sweet spot for

1108
01:12:34.360 --> 01:12:37.720
lawyers. Why? Because now this party has got to prove when they

1109
01:12:37.720 --> 01:12:39.920
started using it, this party has got to prove when they started

1110
01:12:39.920 --> 01:12:42.880
using it. One party says there's no likelihood of confusion. The

1111
01:12:42.880 --> 01:12:46.360
other one says yes, there is. One party says I own this

1112
01:12:46.400 --> 01:12:48.920
specific geographical region. The other one says I own that

1113
01:12:48.920 --> 01:12:53.400
one, you're getting into mine. And so it's a very messy

1114
01:12:53.400 --> 01:12:58.200
situation. Like it's a very messy situation. It could be. It

1115
01:12:58.200 --> 01:13:01.080
could be. I mean, just letting you know, it could be really,

1116
01:13:01.080 --> 01:13:05.000
really messy. So what I would do is I would touch base with an

1117
01:13:05.000 --> 01:13:08.040
attorney. And I would let them know, you know, this is the

1118
01:13:08.040 --> 01:13:10.280
situation. But basically, what they're going to do in their

1119
01:13:10.280 --> 01:13:13.880
analysis is they're going to do a common law comparison. When

1120
01:13:13.880 --> 01:13:16.480
did you start? When did they start? Are they in your same

1121
01:13:16.480 --> 01:13:19.080
geographical region? Are they not if they are who used it

1122
01:13:19.080 --> 01:13:21.640
first, if you use the first, they'll send a letter over to

1123
01:13:21.640 --> 01:13:24.720
the other party and say, Look, I used the first plus I've got a

1124
01:13:24.720 --> 01:13:28.120
federal trademark application that I filed. So it's best for

1125
01:13:28.120 --> 01:13:29.200
you to just stop using it.

1126
01:13:29.520 --> 01:13:32.560
It is actually my design. I think they've seen it on the

1127
01:13:32.560 --> 01:13:34.920
internet. And they've started using it.

1128
01:13:35.600 --> 01:13:38.120
Yeah, and it's awfully ironic. We literally just talked about

1129
01:13:38.120 --> 01:13:43.120
that a moment ago. So yeah, unfortunately, that happens. Did

1130
01:13:43.120 --> 01:13:45.240
you have a TM on it on the design?

1131
01:13:46.240 --> 01:13:47.520
Oh, I didn't know about that.

1132
01:13:48.560 --> 01:13:51.720
Right, right. So what I would do immediately is I would put the

1133
01:13:51.720 --> 01:13:55.880
TM on immediately. Like if I were in this kind of situation,

1134
01:13:55.960 --> 01:13:59.080
again, this is not legal advice. I'm just saying that the

1135
01:13:59.080 --> 01:14:02.840
situation is that if I were using a logo and somebody else

1136
01:14:02.840 --> 01:14:05.280
was using it, I make it very clear that it's my trademark by

1137
01:14:05.280 --> 01:14:09.520
using the TM. Because if I don't have the TM, then somebody

1138
01:14:09.520 --> 01:14:13.680
doesn't realize that I believe this is my trademark. And I

1139
01:14:13.680 --> 01:14:16.160
would touch base with an attorney. And for you

1140
01:14:16.160 --> 01:14:18.840
specifically, when you speak to the attorney, give them your

1141
01:14:18.840 --> 01:14:21.560
boat. This is for everybody. When you speak to an attorney,

1142
01:14:21.560 --> 01:14:25.680
let them know your budget. How many people here by a show of

1143
01:14:25.680 --> 01:14:30.280
hands by physical hands, goes out looks at a house sees the

1144
01:14:30.280 --> 01:14:33.520
cost and says, I'll take it just just raise your hand. Anybody

1145
01:14:33.520 --> 01:14:38.680
here do that ever? Yeah, I didn't think so. So Oh, come on,

1146
01:14:38.680 --> 01:14:43.800
Mark. Come on. There's always one. Mark. It was family. We

1147
01:14:43.800 --> 01:14:45.640
didn't have a choice. Oh, well, that's different. That's

1148
01:14:45.640 --> 01:14:49.760
different. All right. So Mark's like, I've got $4 billion in the

1149
01:14:49.760 --> 01:14:54.360
bank. I'll take it, you know. So yeah, so it's not usually the

1150
01:14:54.360 --> 01:14:57.000
case. So get to know what the budget is associated with the

1151
01:14:57.000 --> 01:14:59.680
attorney that you're working with beforehand. Don't get

1152
01:14:59.680 --> 01:15:00.200
surprised.

1153
01:15:00.000 --> 01:15:03.120
with bills that are $2,000, $3,000, $5,000,

1154
01:15:03.120 --> 01:15:06.320
because you didn't ask them basic questions.

1155
01:15:06.320 --> 01:15:08.400
Don't be afraid of your lawyers.

1156
01:15:08.400 --> 01:15:09.960
Like, you know, it's a business deal.

1157
01:15:09.960 --> 01:15:12.360
So talk to them, say, hey, look,

1158
01:15:12.360 --> 01:15:14.760
I've got $200 to spend on this.

1159
01:15:14.760 --> 01:15:17.040
This is really important to me.

1160
01:15:17.040 --> 01:15:18.600
Can you just talk to me about this issue?

1161
01:15:18.600 --> 01:15:21.400
I need maybe half hour of your time.

1162
01:15:21.400 --> 01:15:25.360
So should I get a UK-based lawyer or a US-based lawyer?

1163
01:15:26.320 --> 01:15:28.960
Where, so you are in the UK,

1164
01:15:28.960 --> 01:15:31.560
where is the service being provided?

1165
01:15:31.560 --> 01:15:32.800
It's in the US, right?

1166
01:15:32.800 --> 01:15:33.800
It's in the US.

1167
01:15:33.800 --> 01:15:36.600
Yeah, so you speak to a US lawyer,

1168
01:15:36.600 --> 01:15:38.040
because they're the ones that are gonna actually

1169
01:15:38.040 --> 01:15:41.280
do the analysis of the trademark infringement or not.

1170
01:15:41.280 --> 01:15:42.560
Yeah.

1171
01:15:42.560 --> 01:15:45.400
Now, if it was instead you were doing business in the UK,

1172
01:15:45.400 --> 01:15:48.720
then you can, you know, speak to a UK attorney,

1173
01:15:48.720 --> 01:15:50.120
but you're not doing that.

1174
01:15:50.120 --> 01:15:51.160
You're dealing with the US.

1175
01:15:51.160 --> 01:15:52.560
All right, I'm gonna take one more question,

1176
01:15:52.600 --> 01:15:55.480
and then we can do more questions tomorrow.

1177
01:15:56.400 --> 01:15:58.760
So I do not believe I've actually heard

1178
01:15:58.760 --> 01:16:00.240
from Mary Jo at all.

1179
01:16:00.240 --> 01:16:01.080
Is that correct?

1180
01:16:01.080 --> 01:16:04.360
Mary Jo, have I had the pleasure of speaking with you ever?

1181
01:16:04.360 --> 01:16:05.800
Not that I know of.

1182
01:16:05.800 --> 01:16:07.400
All right, why don't we do that now?

1183
01:16:07.400 --> 01:16:10.000
And tomorrow, write down, Mark, hold it.

1184
01:16:10.000 --> 01:16:11.000
Don't put down your hands yet.

1185
01:16:11.000 --> 01:16:14.280
Mark is first, Lisa's second,

1186
01:16:14.280 --> 01:16:17.400
and then Helen, you're third, okay?

1187
01:16:17.400 --> 01:16:18.440
For tomorrow when we start.

1188
01:16:18.440 --> 01:16:21.120
Tomorrow's gonna be purely answering questions.

1189
01:16:21.120 --> 01:16:23.520
So Larissa, can you write that down for me?

1190
01:16:23.520 --> 01:16:26.520
Or Ray, can you write that down just so I know?

1191
01:16:26.520 --> 01:16:28.480
I wanna make sure we go by-

1192
01:16:28.480 --> 01:16:29.760
Okay, I got it.

1193
01:16:29.760 --> 01:16:30.600
Thank you.

1194
01:16:30.600 --> 01:16:33.640
All right, so Mary Jo, you're on my front.

1195
01:16:33.640 --> 01:16:34.720
Go ahead.

1196
01:16:34.720 --> 01:16:37.720
Yes, my husband and I are the founders

1197
01:16:37.720 --> 01:16:41.760
of a nonprofit organization, 501C3,

1198
01:16:41.760 --> 01:16:44.520
that was founded in 1984.

1199
01:16:44.520 --> 01:16:49.400
Before we had internet or before we had any of this,

1200
01:16:49.400 --> 01:16:53.360
we've been doing this ministry for all that time.

1201
01:16:53.360 --> 01:16:56.000
We are the directors of the organization.

1202
01:16:56.000 --> 01:16:59.440
And we started it simply because we wanna teach.

1203
01:16:59.440 --> 01:17:00.280
Yeah, sure.

1204
01:17:00.280 --> 01:17:03.120
But now we have to do all this legal stuff

1205
01:17:03.120 --> 01:17:04.160
and everything else.

1206
01:17:04.160 --> 01:17:06.440
And so I'm wondering,

1207
01:17:06.440 --> 01:17:11.160
how do we, how would we go back

1208
01:17:11.160 --> 01:17:15.640
and shore up foundations to look for cracks,

1209
01:17:15.680 --> 01:17:19.680
to find out what do we need,

1210
01:17:19.680 --> 01:17:23.840
what would be the most efficient way to deal with that?

1211
01:17:23.840 --> 01:17:25.800
Yeah, what I would do-

1212
01:17:25.800 --> 01:17:28.680
We're dealing with some copyright issues right now

1213
01:17:28.680 --> 01:17:31.880
on a couple of photos on our website

1214
01:17:31.880 --> 01:17:35.360
that's cost us several thousand dollars already.

1215
01:17:35.360 --> 01:17:37.840
Yep, we're gonna be hitting that first thing tomorrow.

1216
01:17:37.840 --> 01:17:40.760
That's a big issue, big issue, yep.

1217
01:17:40.760 --> 01:17:45.480
Yeah, so I'm just wondering what would be the best way

1218
01:17:46.320 --> 01:17:47.960
to shore up those foundations

1219
01:17:47.960 --> 01:17:50.040
without spending a fortune that we don't have.

1220
01:17:50.040 --> 01:17:51.360
That's a great question, Mary Jo.

1221
01:17:51.360 --> 01:17:53.760
So the way I would do it is I would get an IP attorney

1222
01:17:53.760 --> 01:17:55.600
to do an IP audit.

1223
01:17:55.600 --> 01:17:56.440
That's the way I would do it.

1224
01:17:56.440 --> 01:17:57.920
IP audit, okay.

1225
01:17:57.920 --> 01:17:59.080
It's called an IP audit.

1226
01:17:59.080 --> 01:18:00.480
It's something that I actually do.

1227
01:18:00.480 --> 01:18:03.600
It's basically the way you do is you go into the company.

1228
01:18:03.600 --> 01:18:04.840
Before you go into the company,

1229
01:18:04.840 --> 01:18:05.920
you give them a list and say,

1230
01:18:05.920 --> 01:18:09.320
hey, list down like any of your trademark issues,

1231
01:18:09.320 --> 01:18:14.320
copyright issues, inventions, ownership of IP issues.

1232
01:18:14.360 --> 01:18:16.920
What exactly is important to the company?

1233
01:18:16.920 --> 01:18:20.160
All that stuff beforehand, you give them that,

1234
01:18:20.160 --> 01:18:21.400
they get all that together.

1235
01:18:21.400 --> 01:18:26.280
And then literally I walk into the room and clean shop.

1236
01:18:26.280 --> 01:18:28.080
Like, all right, this is the mess you have.

1237
01:18:28.080 --> 01:18:30.600
This goes here, this goes there, this goes there.

1238
01:18:30.600 --> 01:18:31.640
I'm not pitching for work.

1239
01:18:31.640 --> 01:18:33.680
I'm just telling you what IP attorney,

1240
01:18:33.680 --> 01:18:37.040
like an IP attorney at this level should be able to do.

1241
01:18:37.040 --> 01:18:39.880
But the trick is that you don't wanna hire

1242
01:18:39.880 --> 01:18:41.400
a trademark attorney to do it alone.

1243
01:18:41.400 --> 01:18:43.280
You don't wanna hire a patent attorney to do it alone.

1244
01:18:43.280 --> 01:18:45.120
You gotta get somebody who understands patents,

1245
01:18:45.120 --> 01:18:47.520
trademarks, copyrights, trade secrets,

1246
01:18:47.520 --> 01:18:49.640
because then you can have one meeting.

1247
01:18:49.640 --> 01:18:54.200
The way that this usually works is remarkably unfortunate.

1248
01:18:54.200 --> 01:18:56.520
It's, I mean, it's really unfortunate

1249
01:18:56.520 --> 01:19:00.120
is that you end up hiring a copyright attorney, right?

1250
01:19:00.120 --> 01:19:01.520
And then the copyright attorney comes in

1251
01:19:01.520 --> 01:19:03.040
and they look at the website stuff

1252
01:19:03.040 --> 01:19:05.480
and they look at your copy and they look at your pictures

1253
01:19:05.480 --> 01:19:07.560
and they look at your images and they look at,

1254
01:19:07.560 --> 01:19:08.640
you know, what's being used.

1255
01:19:08.640 --> 01:19:09.680
Are you using water?

1256
01:19:09.680 --> 01:19:11.360
Actually, Lynn nailed it.

1257
01:19:11.400 --> 01:19:12.920
You know, are you watermarking things?

1258
01:19:12.920 --> 01:19:13.760
Are you not?

1259
01:19:13.760 --> 01:19:15.800
And like, they go through all this stuff.

1260
01:19:15.800 --> 01:19:18.520
Then all of a sudden you go, well, what about my logos

1261
01:19:18.520 --> 01:19:19.640
and the name of my company?

1262
01:19:19.640 --> 01:19:21.560
So then you call up a trademark attorney

1263
01:19:21.560 --> 01:19:24.360
and the trademark attorney comes in and you're like,

1264
01:19:24.360 --> 01:19:25.600
well, how are you using the logos?

1265
01:19:25.600 --> 01:19:26.440
What's the corporate name?

1266
01:19:26.440 --> 01:19:27.840
Did you file with the secretary of state?

1267
01:19:27.840 --> 01:19:28.760
Did you file with the state

1268
01:19:28.760 --> 01:19:30.080
or did you deal with the United States

1269
01:19:30.080 --> 01:19:31.040
Patent and Trademark Office?

1270
01:19:31.040 --> 01:19:34.360
And they do all of this breakdown.

1271
01:19:34.360 --> 01:19:36.400
Then you go, well, what about my ideas?

1272
01:19:36.400 --> 01:19:37.600
What about my system?

1273
01:19:37.600 --> 01:19:39.080
And what about my software?

1274
01:19:39.080 --> 01:19:40.720
So now you hire a patent attorney

1275
01:19:41.120 --> 01:19:42.640
and the patent attorney comes in

1276
01:19:42.640 --> 01:19:44.560
and they're like, give me a flow chart

1277
01:19:44.560 --> 01:19:46.240
of how your software works.

1278
01:19:46.240 --> 01:19:47.160
This is protectable.

1279
01:19:47.160 --> 01:19:48.160
That's not protectable.

1280
01:19:48.160 --> 01:19:50.360
And so that's usually three different attorneys.

1281
01:19:50.360 --> 01:19:55.120
If you can get one person to do it all, ridiculous value,

1282
01:19:55.120 --> 01:19:56.880
absolutely ridiculous value.

1283
01:19:56.880 --> 01:19:58.560
And so that's one of the things I had to do

1284
01:19:58.560 --> 01:19:59.960
is call an IP audit.

1285
01:20:00.000 --> 01:20:04.880
And so if you can get that, that's what I would do personally, then you can nail all

1286
01:20:05.080 --> 01:20:07.840
the issues at once, have like one short meeting and

1287
01:20:08.040 --> 01:20:11.680
and then you know exactly what you need to do and you're done.

1288
01:20:11.880 --> 01:20:13.600
That's the way I would do that.

1289
01:20:13.800 --> 01:20:18.200
OK, and would you have suggestions on what

1290
01:20:18.400 --> 01:20:24.120
kinds of data we should get together before we find that attorney?

1291
01:20:24.120 --> 01:20:28.080
Or would we or would we have what I would be getting together personally?

1292
01:20:28.080 --> 01:20:31.240
Yes, I would get together as an example.

1293
01:20:31.440 --> 01:20:33.200
What are your most important images?

1294
01:20:33.400 --> 01:20:35.600
What are your most important trademarks?

1295
01:20:35.800 --> 01:20:37.400
What's your most important logo, your

1296
01:20:37.600 --> 01:20:41.640
slogans, the name of your corporation, get that together.

1297
01:20:41.840 --> 01:20:43.440
Who owns the assets?

1298
01:20:43.440 --> 01:20:45.280
Figure out who owns the copyrights, who

1299
01:20:45.480 --> 01:20:49.440
owns the trademarks, who owns the you know, the IP in general.

1300
01:20:49.640 --> 01:20:52.400
Do you have music and video associated with it?

1301
01:20:52.600 --> 01:20:55.400
What are the most important things in that category?

1302
01:20:55.600 --> 01:20:57.720
Like get all the things that are important to you.

1303
01:20:57.720 --> 01:20:58.920
Think of it this way.

1304
01:20:59.120 --> 01:21:04.560
If somebody took what you had, would you be upset about it?

1305
01:21:04.760 --> 01:21:05.760
Think of it that way.

1306
01:21:05.880 --> 01:21:07.080
That's the way I tell people.

1307
01:21:07.080 --> 01:21:10.280
It's like if you would be upset about it, then that's what you want to protect.

1308
01:21:10.480 --> 01:21:11.400
Whatever you'd be.

1309
01:21:11.600 --> 01:21:14.840
If next week your next door neighbor had

1310
01:21:15.040 --> 01:21:20.280
that prototype that you have in your garage, would you be upset about it?

1311
01:21:20.480 --> 01:21:24.600
If that's the case, then that's stuff you want to present for the IP audit.

1312
01:21:24.680 --> 01:21:27.640
So I would gather that stuff together.

1313
01:21:27.840 --> 01:21:33.160
You know, Larissa, this is making me think I need to add another offer to,

1314
01:21:33.360 --> 01:21:36.960
you know, I need to figure out I was actually just thinking about the prizes.

1315
01:21:37.160 --> 01:21:40.800
Yeah, because people are very they're very savvy and very gifted.

1316
01:21:41.000 --> 01:21:43.560
And so the caliber is going up, up, up, up.

1317
01:21:43.760 --> 01:21:46.360
So it's yeah, it's what it's what the Lord's doing.

1318
01:21:46.360 --> 01:21:47.160
So. All right.

1319
01:21:47.160 --> 01:21:48.120
So we'll talk more.

1320
01:21:48.120 --> 01:21:50.040
Marjorie, I'll figure something out for all of you.

1321
01:21:50.240 --> 01:21:51.600
We'll figure it out. Yeah.

1322
01:21:51.800 --> 01:21:53.520
Thank you. All right, my friends.

1323
01:21:53.520 --> 01:21:54.600
I am going to jump off.

1324
01:21:54.800 --> 01:21:56.840
Larissa is going to finish off with you.

1325
01:21:57.040 --> 01:21:58.280
Was this helpful?

1326
01:21:58.480 --> 01:22:00.160
Does it help you all? Yes.

1327
01:22:00.360 --> 01:22:02.000
Awesome. That is awesome.

1328
01:22:02.200 --> 01:22:03.120
Bless you all.

1329
01:22:03.320 --> 01:22:05.680
You're amazing. Like you're so gifted.

1330
01:22:05.880 --> 01:22:10.400
If you have other questions again tomorrow, we're going to do a pure question

1331
01:22:10.600 --> 01:22:14.200
session, so we're just going to answer questions and stuff like that.

1332
01:22:14.400 --> 01:22:16.600
I may have one drill that I walk through,

1333
01:22:16.800 --> 01:22:21.000
but people tend to like that trademark application filing.

1334
01:22:21.200 --> 01:22:22.600
It really breaks down things for you.

1335
01:22:22.600 --> 01:22:24.280
So I'm going to jump off.

1336
01:22:24.480 --> 01:22:27.080
Larissa is going to finish off.

1337
01:22:27.280 --> 01:22:30.000
Tomorrow we're going to start giving away prizes.

1338
01:22:30.200 --> 01:22:32.600
OK, so we haven't done any prizes yet.

1339
01:22:32.680 --> 01:22:36.440
We're going to start doing prizes as well as we're going through copyrights and

1340
01:22:36.440 --> 01:22:37.800
we'll take it from there. Right.

1341
01:22:38.000 --> 01:22:39.440
Bless you all. I'm going to jump off.

1342
01:22:39.480 --> 01:22:40.720
Take care. Awesome.

1343
01:22:40.920 --> 01:22:42.960
Thank you, Peter.

1344
01:22:43.160 --> 01:22:44.880
Feel free.

1345
01:22:45.080 --> 01:22:46.240
Thank you, Peter.

1346
01:22:46.440 --> 01:22:47.440
Yes, I'm you.

1347
01:22:47.480 --> 01:22:48.520
Tell your thanks.

1348
01:22:48.720 --> 01:22:50.400
Tell your thanks right now. We appreciate.

1349
01:22:50.600 --> 01:22:52.440
Thank you so much, Peter.

1350
01:22:53.040 --> 01:22:53.960
Thank you, Peter.

1351
01:22:54.160 --> 01:22:55.600
I thank you.

1352
01:22:55.800 --> 01:22:57.280
Thank you. All right.

1353
01:22:57.480 --> 01:23:00.240
So just a quick reminder, your homework.

1354
01:23:00.440 --> 01:23:02.320
Go to the Facebook group.

1355
01:23:02.520 --> 01:23:04.960
Why? Because everybody else needs to know

1356
01:23:05.160 --> 01:23:09.320
your nugget and or.

1357
01:23:09.520 --> 01:23:12.520
Your next thing, what did you get from today?

1358
01:23:12.720 --> 01:23:15.400
What is your what what is it?

1359
01:23:15.600 --> 01:23:17.480
What is the goods today?

1360
01:23:17.680 --> 01:23:22.000
Yesterday, how much fun are you having in the VIP VIP years?

1361
01:23:22.000 --> 01:23:27.080
Thank you so much, so much for being here, for connecting.

1362
01:23:28.760 --> 01:23:31.160
Your replays do come to you, an email

1363
01:23:31.360 --> 01:23:34.280
reminder as VIP, you have 90 days access.

1364
01:23:34.480 --> 01:23:40.000
So to miss a little to miss a lot, we all hope we can be here every day.

1365
01:23:40.200 --> 01:23:44.720
But it's not tragic if you do have to miss because we all have life.

1366
01:23:44.920 --> 01:23:48.560
Some of us have jobs and

1367
01:23:48.720 --> 01:23:49.760
it is what it is.

1368
01:23:49.960 --> 01:23:55.560
But to be here is to get the most and you should be getting emails.

1369
01:23:55.760 --> 01:24:01.040
If you I see, Mark, you're asking yesterday's replay accessible now.

1370
01:24:01.240 --> 01:24:02.840
I think so.

1371
01:24:03.040 --> 01:24:08.200
I know that so Peter's like Internet and the world crashed this morning.

1372
01:24:08.400 --> 01:24:11.600
And yesterday the first session went out fine.

1373
01:24:11.800 --> 01:24:15.840
It took a couple of hours, but he had some problems.

1374
01:24:16.040 --> 01:24:18.120
He had to deal with storage in his

1375
01:24:18.120 --> 01:24:20.640
computer and he was like a really good computer.

1376
01:24:20.640 --> 01:24:22.400
OK, so he's not using the cloud.

1377
01:24:22.600 --> 01:24:23.680
He's using his own storage.

1378
01:24:23.880 --> 01:24:27.520
So, Ray, can you answer that question as far as the VIP session?

1379
01:24:27.720 --> 01:24:31.800
Yeah, we scheduled it out to go out at about 10 o'clock last night.

1380
01:24:32.000 --> 01:24:34.080
So it should have it should be in your inbox.

1381
01:24:34.280 --> 01:24:38.000
So check yesterday's late, late at night.

1382
01:24:38.200 --> 01:24:40.760
All right, I believe that was Eastern time.

1383
01:24:40.960 --> 01:24:44.760
Yeah, you might want to whitelist Peter's email.

1384
01:24:44.760 --> 01:24:48.680
If you don't know that means you do it and I'll show you how like whitelist

1385
01:24:48.880 --> 01:24:55.520
in Gmail, whitelist on a Mac or on a PC, like how to make it save a contact so

1386
01:24:55.720 --> 01:24:59.640
that that emails from that particular email, let's come right to your best.

1387
01:25:00.000 --> 01:25:06.320
box. You know, Gmail likes to sort out into different categories randomly and not give

1388
01:25:06.320 --> 01:25:11.600
you the things that you're waiting for up front. Sometimes it happens, all of us in Gmail. So

1389
01:25:12.320 --> 01:25:16.960
you're not alone. We are here to help. Any questions? Amy, you got a question?

1390
01:25:16.960 --> 01:25:23.120
Yeah, I heard him say a couple times. We'll get into that tonight. Did he mean tomorrow?

1391
01:25:24.080 --> 01:25:28.480
Or did he just say tonight? Are we missing something?

1392
01:25:29.200 --> 01:25:36.640
We got three more days. We see you in the chat. I keep, you know, do help us. It's okay,

1393
01:25:36.640 --> 01:25:42.240
squeaky wheels. If you asked it in the chat, still submit your questions. As you see, he

1394
01:25:42.240 --> 01:25:49.200
brought up emails today with some frequently asked questions. And with that, oh, good. Mark

1395
01:25:49.200 --> 01:25:54.560
found the email. See, sometimes I do this too. You just have to stop. Make sure you read, like,

1396
01:25:54.560 --> 01:25:59.680
they shouldn't be long emails. A little tip from Larissa. Read the email to the end before you fly

1397
01:25:59.680 --> 01:26:06.800
off the handle. Me fly off the handle? Never. Yes. We all get a little rushed. Any other questions?

1398
01:26:06.800 --> 01:26:12.800
I'm watching. I'm guessing Lisa, you have a question for Peter. Your hand's been up for

1399
01:26:13.040 --> 01:26:15.920
ever. I'm going to love that. Becky, Mary Jo, you're unmuted.

1400
01:26:18.240 --> 01:26:23.360
Yeah, I'm just, I'm still having problems with the emails, but I'm out of the country

1401
01:26:23.360 --> 01:26:27.840
at the moment. I don't know if that's what the issue is or if I'm not getting them.

1402
01:26:30.320 --> 01:26:36.800
I don't know if it's your connectivity, but once you can connect, hopefully it is updating

1403
01:26:36.800 --> 01:26:42.720
your inbox. Yeah, I am getting, I'm getting a lot of other emails coming in. So,

1404
01:26:43.360 --> 01:26:49.440
you know, I don't think that's it, but. You do have Gmail. So like I said, because you told me

1405
01:26:49.440 --> 01:26:58.560
that Gmail likes to, so like search at the top, Nieves or elite, E-L-I-T-E. That's right. Is that

1406
01:26:58.560 --> 01:27:06.240
where it's coming from, Ray? Or it's coming from. Yes, it's coming from Nieves at elite-challenges.com.

1407
01:27:06.240 --> 01:27:10.560
I'll put it in the chat here, but there's something that Gmail does where they kind of

1408
01:27:10.560 --> 01:27:15.520
filter. When you first start initially receiving emails like this, they like to filter them over

1409
01:27:15.520 --> 01:27:21.040
in the promotions tab. And then once there's a frequency and interaction, then they'll start

1410
01:27:21.040 --> 01:27:26.640
moving them into your inbox. So it's definitely worth it to just hit your search bar first. You'll

1411
01:27:26.640 --> 01:27:34.000
be able to find it easier. And Mary Jo, I will go take a look on our email system, but you opted in

1412
01:27:34.000 --> 01:27:41.040
to the VIP today, correct? No, I thought we did it Sunday night. I think we opted in on Sunday

1413
01:27:41.040 --> 01:27:48.480
night to both the challenge and the, so we just need to make sure we're totally opted in. Fantastic.

1414
01:27:48.480 --> 01:27:53.520
I will go take an extra special look on our system to make sure that you're properly getting

1415
01:27:53.520 --> 01:27:59.360
everything that needs to be. Okay. We'll make sure of it. No problem. Thank you.

1416
01:28:05.920 --> 01:28:13.520
Any other questions? You guys are doing, you guys are fantastic. Such a wonderfully involved,

1417
01:28:13.520 --> 01:28:19.600
great questions. There's no stupid questions. You see how Peter is so gracious.

1418
01:28:20.320 --> 01:28:24.880
I say that in what I do on the, on my job too. It's like, I'm the expert. You're not like I do

1419
01:28:24.880 --> 01:28:29.680
mortgages. I can't expect you to know that much about what I do every day. Even if you have a

1420
01:28:29.680 --> 01:28:37.040
mortgage already, there are rules. My world is just as not fun as Mr. Lawyer. That's why I like

1421
01:28:37.040 --> 01:28:42.720
this. Thanks. Bye. I got to go. Yeah. You don't have to stay on. Any other questions? We're here.

1422
01:28:42.800 --> 01:28:46.720
Yeah. You don't have to stay on any other questions. We're here. So the one about the

1423
01:28:46.720 --> 01:28:52.080
Facebook thing, that was, that was a half a million. Oh, I guess you kind of know it,

1424
01:28:52.080 --> 01:28:57.040
but you never quite think about it. Cause I go live there all the time, sharing my tunes and

1425
01:28:57.600 --> 01:29:04.480
stuff. So I was going to start doing TikTok because people told me you should go do TikTok.

1426
01:29:04.480 --> 01:29:08.560
But then I read the thing and I was going in. It's like, you have to give up your resume.

1427
01:29:08.560 --> 01:29:14.640
Do I really want to do this? I haven't started with TikTok. Cause I'm like, uh, now I'm, I'm

1428
01:29:15.360 --> 01:29:20.160
realizing why I probably did not want to, because there was that check thing. Don't do it yet.

1429
01:29:20.160 --> 01:29:24.720
Yeah. Those are good questions for copywriting. Like you said, tomorrow when he's going to cover

1430
01:29:24.720 --> 01:29:30.880
a lot on copywriting for music and the things don't forget there's that bonus. I dropped it

1431
01:29:30.880 --> 01:29:36.960
earlier. You can still save the chat. So how do I save the chat? Well, you have to open the chat

1432
01:29:36.960 --> 01:29:40.800
and then down the bottom where you would write, there's three little dots that when you hover

1433
01:29:40.800 --> 01:29:47.040
over it, it says more, you can save the chat and it'll download as a text file to your computer.

1434
01:29:47.040 --> 01:29:54.000
And any link that I left there, or anybody left there that was public will be in that

1435
01:29:54.720 --> 01:29:59.920
also on the Facebook group. There is the, I think you call it a security.

1436
01:30:00.000 --> 01:30:04.240
And it's the different categories of what things should be trademarked and what things

1437
01:30:04.240 --> 01:30:05.240
should be rewriting.

1438
01:30:05.240 --> 01:30:06.240
It's a bonus.

1439
01:30:06.240 --> 01:30:07.240
Yep.

1440
01:30:07.240 --> 01:30:08.240
Yep.

1441
01:30:08.240 --> 01:30:09.240
She's already printed it out in color.

1442
01:30:09.240 --> 01:30:10.240
Way to go, Susan.

1443
01:30:10.240 --> 01:30:11.240
Excellent.

1444
01:30:11.240 --> 01:30:12.240
And it translates over international.

1445
01:30:12.240 --> 01:30:13.240
Remember this?

1446
01:30:13.240 --> 01:30:14.240
It's the international trademarks.

1447
01:30:14.240 --> 01:30:15.240
And you're in US, you file in US.

1448
01:30:15.240 --> 01:30:24.240
In UK, you file, you file where you want to be, where you do business, where your products

1449
01:30:24.240 --> 01:30:25.920
and things are going to be.

1450
01:30:25.920 --> 01:30:32.040
So it's the same as if I'm uploading, because my phone isn't Android, it runs out of space

1451
01:30:32.040 --> 01:30:33.040
so much.

1452
01:30:33.040 --> 01:30:37.760
So I've been uploading my videos into YouTube so that I can have it there, so I can share

1453
01:30:37.760 --> 01:30:38.760
it.

1454
01:30:38.760 --> 01:30:43.040
So that one there, I should also put TM then for all the write-ups.

1455
01:30:43.040 --> 01:30:44.040
Great question.

1456
01:30:44.040 --> 01:30:46.440
And that YouTube does have protectables.

1457
01:30:46.440 --> 01:30:50.720
I know I can say that I've heard this enough, that there are ways with YouTube that you

1458
01:30:50.720 --> 01:30:53.880
can classify your stuff.

1459
01:30:53.880 --> 01:30:58.000
So it's a great question to make sure it gets covered tomorrow, I think.

1460
01:30:58.000 --> 01:30:59.000
Okay.

1461
01:30:59.000 --> 01:31:03.080
So you can go live and say that, say, Peter, I'm looking forward to hearing about YouTube.

1462
01:31:03.080 --> 01:31:06.760
Because you weren't the first person to say that it was in the chat today.

1463
01:31:06.760 --> 01:31:12.480
Yeah, because I do all my stuff there now, I try and upload it there, because of space

1464
01:31:12.480 --> 01:31:13.480
issues.

1465
01:31:13.480 --> 01:31:17.800
But then it also gives me a chance to go and share it with other people.

1466
01:31:17.800 --> 01:31:18.800
Then I'm not doing it.

1467
01:31:18.800 --> 01:31:19.800
There could be alternatives.

1468
01:31:20.400 --> 01:31:26.920
I personally, and I should quit the recording.

1469
01:31:26.920 --> 01:31:27.920
I use Google Docs.

1470
01:31:27.920 --> 01:31:29.640
I don't think Google owns my Google Docs.

1471
01:31:29.640 --> 01:31:31.400
Rae, do you have anything to do about that?

1472
01:31:31.400 --> 01:31:34.960
Because you can save pictures and things to the cloud.

1473
01:31:34.960 --> 01:31:42.040
I wish I did know, but I guess it's more of a skeptical first, because these corporations

1474
01:31:42.040 --> 01:31:44.280
are profiting off of these ownership rights.

1475
01:31:44.280 --> 01:31:50.040
So I definitely think it's important, because that's why Facebook took ownership, is they

1476
01:31:50.040 --> 01:31:55.160
want to be able to have the rights to repurpose every content that you create.

1477
01:31:55.160 --> 01:31:56.360
They get to make money off it.

1478
01:31:56.360 --> 01:31:57.360
That's why they built so fast.

1479
01:31:57.360 --> 01:31:59.880
And that's why they're such a powerhouse.

1480
01:31:59.880 --> 01:32:05.720
They found a legal way to monetize all the things that we're giving them.

1481
01:32:05.720 --> 01:32:08.800
And so I don't know about Google.

1482
01:32:08.800 --> 01:32:13.440
One I want to read up on is Pinterest, because I've been working with them, their team directly

1483
01:32:13.600 --> 01:32:14.600
lately.

1484
01:32:14.600 --> 01:32:20.080
And they have been really working towards building a safe, positive, like there's no,

1485
01:32:20.080 --> 01:32:23.360
they have a no hate tolerance policy and no politics.

1486
01:32:23.360 --> 01:32:28.320
So it's just about creation, inspiration and motivation on their platform.

1487
01:32:28.320 --> 01:32:33.440
So I want to see, because they're working on building it up so that creators can come

1488
01:32:33.440 --> 01:32:35.840
have a safe place to create.

1489
01:32:35.840 --> 01:32:39.440
And I think that's a positive charge in the right direction.

1490
01:32:39.440 --> 01:32:44.560
So I want to read up on theirs and see what their, their rights and protections are, because

1491
01:32:44.560 --> 01:32:49.280
that could be a really good alternative to Facebook, I think.

1492
01:32:49.280 --> 01:32:51.840
Oh, yeah, yeah, definitely.

1493
01:32:51.840 --> 01:32:57.240
And an external hard drive is not that hard to come by, you want to get at least a terabyte

1494
01:32:57.240 --> 01:33:03.080
or two or three, go to Amazon and buy yourself an external hard drive that you can download

1495
01:33:03.080 --> 01:33:08.320
just up from your phone, and keep emptying your phone and videos do take up a lot of

1496
01:33:08.320 --> 01:33:09.320
space.

1497
01:33:09.400 --> 01:33:12.200
This FYI, that's what Peter ran into yesterday.

1498
01:33:16.080 --> 01:33:17.080
And me too.

1499
01:33:17.080 --> 01:33:21.480
And like my company is probably thinking, what is this woman uploading to our cloud

1500
01:33:21.480 --> 01:33:22.480
servers?

1501
01:33:23.080 --> 01:33:24.600
But anyways, you didn't hear me say that.

1502
01:33:24.840 --> 01:33:26.440
All right. Anything else?

1503
01:33:26.440 --> 01:33:27.520
We're going to cut it off.

1504
01:33:27.520 --> 01:33:28.480
It's almost three o'clock.

1505
01:33:28.480 --> 01:33:30.720
We so enjoyed having you here today.

1506
01:33:31.200 --> 01:33:36.200
Well, thank you so much, Larissa and Ray, for taking care of the background.

1507
01:33:36.240 --> 01:33:39.240
Oh, bless you.

1508
01:33:40.120 --> 01:33:41.840
I'm thinking I love you, Jackie.

1509
01:33:43.240 --> 01:33:45.000
Jackie, I'm so happy to see you here.

1510
01:33:45.440 --> 01:33:46.440
She's gone now.

1511
01:33:46.480 --> 01:33:47.480
Oh, yeah.

1512
01:33:49.520 --> 01:33:50.880
All right. I'm cutting it out.

1513
01:33:51.720 --> 01:33:52.720
Five, four, three, two, one.