We're going to jump into, um, today's lesson, which is going to be going
through how to take your origin story that Lindsay talked about, um, in a
previous training and how to turn that into a Facebook ad that you can actually
run on Instagram and, uh, uh, YouTube, uh, Facebook, sorry, Instagram and Facebook.
Um, and so I'll kind of go top to bottom.
There's a lot of moving parts.
There's a lot of things that will get caught up on, um, and it'll be unique
to your specific Facebook account.
Or how you've got things set up.
So please use like the, um, open coaching questionnaire to have us like jump on and
try and figure some of these things out.
Cause there's a lot of little places where you can get stuck.
Um, and I was even helping someone on a one-on-one call with a client this
morning and they had, we spent like 30 minutes trying to solve like something
really simple in his Facebook ads account.
So I'm gonna try to walk you through it top to bottom and then, uh, we'll jump into it.
So definitely use that as a resource.
And we'll definitely, we'll take some questions at the end.
If you want to follow along, um, that's probably a good idea.
So you can kind of have some questions.
So let me go ahead and share my screen here.
Hopefully you guys can see that.
Um, and I'm just going to spotlight myself here so you can see it everywhere.
Um, okay, cool.
Um, so first off, we're going to go into your Facebook account.
So you probably have a personal Facebook account already.
Uh, now what we're going to do is you can go over to these, um, this menu and then
everything to do with Facebook is, is going to be in here.
So generally what happens is when you first start Facebook, um, you
will get a personal ad account.
And so, uh, I would just recommend using that for now, before we had you guys set
up a business account and, uh, get everything connected, it's honestly a
little bit easier just to do it all, um, just through your personal account for now.
Um, so we'll go ahead and set this up.
We'll click on ad and you should see something kind of like this, where it's
like jumps you into a brand new screen here, and it's going to ask
you to start creating your ad.
Um, so hopefully if everybody did that, if, um, and hopefully
you guys all saw the same thing.
If not, you can definitely let me know.
Um, so we also are going to want to do, there's, there's a couple
different, um, types of ads.
And so I'm going to just show you one way to do it.
There's so many different ways you can use ads when you are
creating, um, these types of, uh, promotions.
So if you're selling a book, for example, it's going to be a different
type of campaign than if you're just trying to get people to like your page.
Essentially.
So, um, over here, if we go over to the consideration, I think it is,
and you click on engagement, um, this is kind of goofy, but what you'll
have to do is actually scroll down.
So you may see that and you don't see any other option, but you want to
do is actually scroll down and choose the type of post engagement.
So for this exact, this, um, first one, we're going to be helping
grow our Facebook, uh, followers.
So, and I'm actually going to set this up with Lindsay's account.
So we can actually promote, um, her, uh, um, her posture Facebook
page with this campaign.
So you're going to choose engagement type page likes like continue.
And then we're going to jump over to this screen.
So let me just, I'm going to pull your comments up here so I can see
in case you guys need to stop me.
Feel free to unmute yourself and tell me to repeat something if I need to.
Um, and so this is where we're going to start to set up, um, everything.
So at the campaign name, I like to just use, um, the, uh, the, the goal essentially.
So we're going to be like, I'll just say, um, you know, Facebook followers
is the goal, uh, you know, maybe for like posture, like posture, Facebook followers.
This is just for me to know what it's for.
No one will ever see this.
It's just for you to kind of remember what this whole campaign is for.
And then, um, we're going to start to scroll down.
You don't have to worry about special ad categories.
This is just, you know, if you're doing something where you're trying to get a
credit score or housing or something political, don't touch that, don't try
to pick a category because you'll, you'll get red flagged.
Um, and then, um, for this particular one, we're going to do,
um, campaign optimized for this.
So what this means is you're going to set a budget across, um, all your campaigns.
If you're just going to do one ad set, um, and one ad, uh, basically Facebook,
um, we'll look at all the ad sets you've got, and it will figure out where
it needs to spend the most money.
So, um, for this one, it doesn't really matter when there's only one ad set here.
Um, but if you plan to do more ad sets, so you try different audiences and stuff,
you may want to come back.
I'll go ahead for this example and just leave it off just because we're only going to do one ad set, maybe two.
And then I'll show you how you can stack some of these ad sets and set the budget there.
So what this means is you can either set the budget at this top level.
I'm going to kind of zoom. Oh, there we go. Cool. I can zoom in.
So let me talk about this top ever.
So this first row right here is your campaign.
The next one down here is an ad set. And then this one down here is an ad.
So you can take and I can just duplicate this real quick, kind of show you what's possible.
So you can have multiple ads in one ad set.
And you can have if I duplicate that whole thing.
You can have multiple ad sets in one campaign.
Does that all make sense? That sound good.
So what that is doing is it's letting you like build very kind of complicated.
You can test it, get a lot better data this way. So in this example today, I'm just going to show you one ad for one ad set and we're going to go ahead and launch it in that mode.
But I just show you this because let's say you decide like, hey, I've got two origin stories
that I want to try. And so you could have like a 60 second origin story and maybe a 90 second origin story or one I'm doing the origin story out in the park and this other one I'm sitting in my office so you can load this up with a few options and
see which one people can read it's it's kind of strange to see which ads, if you give Facebook a few options, it'll test it for you. And it'll tell you what's actually working for that audience and so you don't have to be as precise like,
here's the one origin story and I'm putting all my money on this one thing you could say, hey, here's two or three options Facebook, you, you figure out which one works should be the one to go with.
And the one to go with is the one that gets you the most likes on your page right you don't have to, it's there's nothing.
It's just, just look at the numbers. It's not too, not too complicated so I'm going to just delete these and you can see how I'm doing that I use these little three dots, hit delete.
And you can kind of delete this whole ad set, kind of get back to where we were.
But you can see that's how fast it is to try new things so for this one we'll just do one, and then down later, we may come back and do like a part two where we'll expand this to multiple ads.
So, coming back to like this little sidebar and we'll spend a lot of time jumping between these three different views.
Here, we're setting sort of what is the goal of the campaign, what is the objective so the objective for this entire campaign is just to get Facebook followers, and we did that when we chose on a previous screen we chose what you know engagements
and we chose page likes.
That means that everything that's inside of this campaign is going to be with with that goal in mind. If you're trying to sell a book, or do you have people give you your email address or something, it's going to be a different type of campaign and we'll
set that up for you guys as well. Maybe at the end of this we'll do that as an example, but that's going to be, you can't have like this one's to get this ad sets to get traffic to my website, and this one's to go, you know, get page likes
you kind of want to just group everything as one campaign to be one, one objective.
It's kind of like your, your war plan for this Facebook you're going to give Facebook a bunch of instructions. It's going to go out of an S execute on it and so we want to keep everything kind of single focused for Facebook so it doesn't get confused.
So, Facebook followers, this right here is your ad set level so it contains as many ads as we want. And on this middle section this ad set level this is where we're going to tell Facebook who to put this in front of.
And so the whole reason we're redoing this training is because Facebook has recently changed how you can target people.
So I'm going to click into this and you'll see when I change. If I click on the top, you'll see one list of things there's are different types of objectives so we did engagement and we did page likes, we're going to leave it there.
There's going to be a bunch of things I can set here I can set my budget how many dollars a day I want to spend.
And then I can choose where people like I want to target people in the US on a target people who are this age group I want to target men, women, and then in detail targeting you used to be able to target things like Bethel church Graham cook, you know, Joel Osteen
you could pick specific people who are well known and and say hey if someone likes Bethel for example, then show them my ad because I'm going to be like someone is familiar with that person or build your
content or, or somewhere Hillsong, you know, they're going to be, um,
they're going to be familiar with my content because I'm, you know,
also believe in my thing is prophetic or it's this, or it's devotional.
So you can use that, um, people you're following to kind of get
your message in front of others.
I say all that, it doesn't matter anymore because anything faith related
has been removed from Facebook as of, um, I think it was March, 2022.
So that's why we're recording this.
Um, cause there's going to be better ways to target this.
Um, and we're going to come back to this all in a second.
It's actually in some ways gotten a lot easier.
Uh, and so, um, we'll, we'll come back to that in a minute.
And then on the, on the ad level, this bottom tier here, this is where
we're actually going to build, um, the page.
So let me get back to like, um, posture here, posture.
I'll get back to the ad.
So you can see here, this is kind of like, this is clearly the end
product of everything we're looking at.
Um, it's the, uh, uh, we, you know, we can see the name of the page there.
You can see your picture.
Like, this is going to be your Facebook page profile image there.
You're going to see whatever text you want it to say, and then
an image or your video.
And this is where we'll have your origin story sitting here.
And then this is kind of how it's going to look for people.
When they see your ad, this is going to say, you know, posh with Lindsay
short, audible fist bumps, remind you guys and everything,
and then a big like button.
So you can see there's a like button there.
And then there's a like button up there and this one's nice
and big and it's right there.
So people see it.
They hit the thumbs up and now they're one of your followers.
They get added to your audience moving forward.
So it's one tap.
They're watching your thing.
It's one tap and they can then see it.
And Bruce, I can't like the like button, your pictures covering it.
Oh, sorry. That's a good point.
Hang on. Yeah, let's move this to the side.
There we go. Right here.
That button right there.
Good. Thanks for the feedback.
Yes. So there's a like button down here
and then there's a like button up here at the top.
So if they just tap on that thumbs up,
they've liked the page and they've become a follower with one tap.
And then when you post content in the future that that they will now be
in that audience and following your page.
So we'll get we're going to get to kind of best practices here.
And I'm glad we're redoing this.
This is something that we're continuing to continue to sharpen our skills at.
And so I feel like this version, even if you've watched
any of other training on Facebook ads, this one's going to be a lot more accurate
just because it's so much has changed.
The main thing, starting with the fact that this used to be called
the Facebook Ads Manager and now it's called the Meta Ads Manager.
I'll probably always call it the Facebook Ads Manager, but that's what it is.
OK, so that's kind of just the high level overview.
And then we're going to go down kind of into the each step.
So we started with the the campaign level.
And just for the sake of this tutorial, I'm going to just label these for you.
You don't have to do this, but this will just help you.
And we'll just say, like, ad set.
And you don't need to name them this, but this will be my my origin story.
Like, let's say it's going to be the 60 second
video or something.
There's just something to remember that by.
So those are sort of my my little structure here.
And I can obviously add more things to that in the future.
Before you go any further, can you back up to how I get it, how I get into that?
Like, I have my two different Facebook accounts.
And when I went over to
the meta and and clicked on add, it took me to Bound by Love.
OK, yeah, so if you went here to menu and then over to add.
Mm hmm. So let's click on that and see.
So it may like have taken you straight into this.
You could close this and then there should be a menu at the top here
where you could jump between all your ad accounts.
Do you see? I never did.
I don't see the word campaign anywhere on. OK.
We may have to take a look at one thing you can do,
and I'll drop this link down here is
if you go to Facebook dot com slash ads manager, I'll drop that in the chat.
This this URL, just click on that.
You should get back to a screen that looks kind of like this.
OK, see if that works.
And if not, we'll take a look, because if you're running into that,
I'm sure someone else who's watching this in the future may have the same problem.
OK. So, Amy, is that your business account or your regular Facebook account?
It's my business account.
Yeah.
So I've got mine on a business account too, and I don't know how to do it.
I'm doing it from your regular Facebook site, right, Bruce?
Yeah, so you can, there's a couple ways to get to it.
If you are in the business side, are you guys seeing something like, like this maybe? This right here?
Or you're probably seeing like the, there could be a different screen. Let's see here, like this.
That's, this is not center.
Okay, maybe if you want to share your screen, you're welcome to do that.
Yeah.
I've forgotten how to share it.
Okay, let's do this.
Oh yeah, yeah, I found it. Okay, let's just see what you're seeing.
I don't know where to go from that. I saved the screenshot, but how I get it to you I don't know so forget that.
Okay.
And there may be some like if you have a business account versus, you know, a personal. This is like if you're just starting for the first time you may have started setting up the business manager, which that is a different way to go.
There's a whole lot more steps to make that work well.
I you know I have run ads, the old way.
Not currently right now, and maybe that's why it took me to where I already had ads.
Okay, so you have ads running already well they're not ready I discontinued them but I under the old, you know, the old way I watched the other workshop in put set up three ads under one campaign.
Okay.
Gotcha.
So,
okay so are you able to get back to that screen, where I was.
I mean, I didn't go anywhere.
Okay.
Let's see here.
So,
you can let me share this screen here.
If you guys, if you, if you click up here, there's a switch account button.
Oh, you don't even on the screen, but if you go to this you should be able to see kind of all of the accounts I'm into like a Bruce one right now I can click a novo, and it reloads it as like a business page.
And then, let's see.
I think you can have all my accounts in here.
Some of these are really old.
So,
I'll have to see what if you want to share your screen in a minute.
Let's go back to this.
Are you seeing this.
Because I know some people have seen this before.
Yeah.
No.
If y'all can walk me through how to share my screen. Yeah, that's just like, are you give you hit like those a share screen button, like a green share screen button.
Oh share content. Okay. Are you on an iPad.
I'm on my Mac.
If you hit share screen and then there should be like another blue share button underneath that, and I need to shop some mine.
Now,
I can see share content but it doesn't give me anything to do on that.
There should be like a.
Yeah, there's just like a.
Let me, let me jump here.
There is like a. If you want to just watch this, some point I'll just drop this in this is just a little zoom tutorial I made last week.
Okay, that will actually show you where the button isn't it if you're not seeing that then it may be a different.
Keep going, though, because I can come back.
No problem.
I can try and share my screen if someone wants to have a go at that one.
I think I know how to do that.
Are you having the same issues that you're not seeing?
I'm in my method business suit.
Is that the right place I'm supposed to be?
Yeah, that's not too bad.
So what you'll do is...
Yeah, so you can create ads here.
I wouldn't because it's just a little bit...
How do I get out of that to the place where you work?
I think you can click on the little gear.
Yeah.
Hit all tools there.
All tools.
And then it's going to be...
If you scroll, I think it's scrolling down a little bit here.
Yeah, there should be an ads manager right there.
Ads manager.
Then you should be looking at kind of what I'm looking at.
Yeah.
Perfect.
It's my old stuff.
Yes.
Yeah.
Cool.
So that's another way.
It just depends on how you got your account configured.
And then here you can actually choose the ad account up there if you have
multiple ones.
Yeah, you just have the one.
So that's fine.
But everything you create in the other view,
if you did create it the wrong way or you use the other view to create it
and you come over here, it's all the same thing.
They're just kind of different views of the same...
Yeah.
Cool.
So I can do the ads campaign in here by creating a new one.
Right.
Yeah.
I'll do that again.
We go to...
Yeah, so we'll go back up to this level.
So let me jump back to...
So yeah, if you're on this screen, I'll just leave it up here.
We're going to hit the green create.
And then you'll go to the engagement and then just scroll down and change it
to page likes.
Cool.
So I'll create that.
I think I may have deleted my tab I had open.
So we'll go with this.
Okay, so campaign, ad set, ad.
We'll go down into...
We did kind of went through the Facebook or the campaign level here.
And so this all should be fine.
And then I'm going to go to the ad set.
So the ad set is where we're going to actually set the budget.
So we'd recommend doing everything at $5 a day.
It doesn't matter like how big you want to scale it.
Just start at five and let Facebook start to learn some of this.
And then what we recommend is if it's working well and you want to go
bigger, you can either just leave it at $5 a day,
or you can start to add $5 every three or four days.
It's not a precise thing, but you can just leave it a couple of days
and then add $5, leave it a few days, add $5.
And you can slowly work your way up.
What you don't want to do is have it at $5 and then come in here and make it
50 the next day.
Facebook just sees like, oh, that was a big change.
Like let's start everything over from scratch.
So it starts all your learning over from scratch and you'll waste a lot of
money.
Especially if you go to 50 and then you're like, oh my gosh,
the ads aren't working.
And then you drop it back down to five.
You're just basically like starting at zero as far as the learning goes.
That's kind of a cool hack that I learned from one of my ads coaches.
So $5, ratchet it up to $50 kind of every couple of days,
all the way to when you get to 50.
And then every few days you can increase it by, I think it's like 20%.
So you'd go from 50 to 60.
So you'd add $10 and then so forth.
Just keep adding about 10 to 20%.
You just don't want to change more than that.
Is that per day, Bruce?
Per day, yeah.
Like you're paying 50 or $60 a day for a month?
Yeah.
A huge amount.
So you don't want to do it.
You're going to do it to make sure it is a good amount,
but I wouldn't do that just to get followers.
Like a $5 or $10 a day is probably fine.
And you would turn it on for like a week or two,
get thousand plus followers and then turn it off.
You don't have to leave it running 24 seven,
but we'll get to this in other trainings.
But if you have, for example,
you're wanting to promote a book,
let's say you've written a book or you've done a course.
This would be a great example.
For example, I know Mara has a course that she's wanting to promote like, and it's finished you have a page you want to send people to you would actually do a different kind of campaign you wouldn't want to use a light campaign but you would send
people to a conversion campaign, and then you may be spending $50 but let's say like to you selling $100 course.
You only have to sell one of those courses every two days to break even. So as long as you're doing that you can actually profitably scale this to where you're actually making money you're not, you may be spending hundreds of dollars a day with
Facebook, but every time you get Facebook $1 they give you back to.
Right, so then, then it's just a game of how much money can we get Facebook.
Yeah.
So, it's a pretty cool concept and again this is getting into some more advanced things of how to leverage the digital landscape.
But this is one of the most powerful tools to learn, and I highly recommend as a creator, or even a business owner, we're recommending everybody.
Anyone who's a founder business owner creator, take the time to learn some of this because if you think about it.
This will allow you to start any new idea and make sure you're getting a lot of traffic to it quickly.
And if you especially if you have a product to sell, which we will be doing some trainings like that and later on.
If you have a course to sell or you're running a challenge or you're running. You want to sell a book.
You have something where people can trade.
You know, they can pay for something that way it's actually making money, then the only reason you charge people for that course or whatever is so that you can pay for the ads, so you can pay spend more so you can sell more products so.
Don't think of it as like just money out the door like it's actually more of an investment to get Facebook to get people to buy stuff so again, you could, it's very easy to lose money on Facebook, don't get me wrong.
It's not like you just turn it on and now like things are doubling your money, and you have to check it every day because if stuff stops working or the people get tired of seeing your ad.
You can actually start losing money on it and you don't want to be spending hundreds of dollars a day and stop making money if that makes sense. So, anyway, the beginning we're not going to be making money not unless we have a course.
Right. A course or one or something to sell. Yeah, yeah, something. Yeah.
So, we'll get into that for this particular example that was will probably do that as like some different trainings for that but so think of it just five $10 a day.
It's more about just getting familiar with Facebook ads at this point and just getting people who don't know you to start following you to take some sort of action as it or a step towards you that's that's all we're looking for at this first stage.
So, it is a way to quickly get five to 10,000 people in your audience on Facebook because you can just leave these ads on for a little bit, and keep promoting it.
So, ad set level is where we will set like audiences here and we'll also set location so you're going to want to do.
You don't necessarily need to do it by city you want to do this by by country so I'm going to do United.
So let's see here so this will be everybody in the US.
So just looking at this we have 18 to 65 plus, we potentially could put whatever ad we're about to send and I'll zoom in here into almost 100, 187 million people just in the US that we could put this ad in front of.
So, obviously you're going to have like a lot of for $5 a day you're going to take you forever to reach those people so we don't want to send it to, you know, all 187 million people we want to send it to the few hundred thousand that are in like relevant
to what you're doing.
So, we'll talk here about how to actually define this audience, because before we used to be able to go like said to this detail targeting, and you could do things like young mothers.
So I think you can target that.
Except it wasn't working quite as well.
You could do something that's like,
these are still have changed a little bit. This is a different after you pick a different example but like this people who are like interested in motherhood so at least this is, and then you could target women, for example, if you're doing moms.
I think you used to be able to do like
you used to be able to do like mothers with kids that are
or one to five years old, like you could get really specific.
It doesn't look like you have that option anymore.
They've really cut this back.
Um, this was the example I used to use, but you could say, um, let's say like
I'm a, um, a pet owner or something.
And I want to put this, you know, this is a different example.
Say I have a product I'm selling for people who, you know, who have a dog.
I could target people who have a pet, because that would at least
would be a little bit more relevant or people who like, or know what
PetSmart is, um, or Petco or something.
So that person probably, um, Facebook knows that they're,
they potentially have a dog.
So at least that's getting it into a sub group of that 187 million.
Um, cause you want to get this as small, small as you can, but it's, but it
needs to be big enough that you don't run out of budget, so it can't be like
10,000 people that that's not going to work.
You need to get a few hundred thousand is what we would say and
try to get around a million.
Um, but you don't want to be into 5 million or 10 million or so,
you know, with such a small budget.
Um, and again, a lot of different tactics on this, I'm just teaching
kind of the very sort of beginning, uh, pieces of this sort of where
we would recommend starting.
Um, so here's what's really cool.
And here's what we recommend for this example is we're going to go over to,
um, uh, audiences here and you can actually create, I'm going to get out of
this and you can go over to, um, audiences.
Hopefully everybody can get to that and I'll drop a link here as well.
Um, you cannot knit that niche down to Christians, uh, Laura.
So that's, that's kind of what's changed the last few months.
You used to be able to say like people who like Jesus, people who like Bill
Johnson, people who like Graham cook, and you could just build this amazing
audience.
And yeah, it was so, it was so easy because you could just, and like, think
about it for kingdom messengers.
We could just target people who were Christians who were also interested in
blogging and creating content or authors.
Right.
So now we've, now we've kind of changed all that around.
Um, any idea why they changed it?
Do you know?
Um, it's just privacy, I guess people probably abused it.
Okay.
Um, this is a really good example because I have, let me see if I can click on this
button here.
Um, so when you're first creating audience, you may see this the very first
time.
Um, and so what we can do here is create a, a custom audience, um, that is unique
to your specific account.
And so what this does is you can actually use sources, um, like video, for
example.
So what you can say is, Hey, if this person has watched, um, 50% of one of my
videos, like the, they should be included in my audience.
Um, cause you probably have a lot of people who are watching stuff, but not
engaging yet.
They're just viewing.
Um, and we're helping them want to take that next step to have them engage or
start to follow you.
Uh, you can also save people, um, you know, uh, visited your Instagram
account.
So if they just went to your profile or if they just went to your Facebook page,
they could be included in that audience because that's, you can imagine if they
took the time to click on your profile and they got to that page, better chance
that they're probably a good fit than someone who just scrolled on past and
didn't, didn't do that.
So you get kind of specific, so we can use these things and that's where posting
your long form content weekly on Facebook is so helpful because now you've got a
massive data resource you can use to help get in front of the right people.
Because every time you do a post, it's potentially helping build that
audience up a little bit.
Um, I don't know if anyone had a question there.
Okay.
I thought I heard something.
Okay.
I'm just going to mute then.
Um, so for this one, I'm going to choose video.
We'll start with this audience and I can choose like people who watched, you
know, 25% of my video or more depends on how like aggressive, if they're longer
videos, you know, you could do, um, you know, less times if they're watching a
minute or so, in my opinion, they're probably more interested and then you
can choose, um, which videos you want to use.
So let me jump over to, um, posture again.
So here, March 13th, 6, 27, 13, um, I can choose all of these, um, if I want,
and you do need to choose specific.
So these are all the three second views, but I'm just adding all the videos and
you can actually just keep going to each page and add as many of these as you want.
Um, so that will just create, let's say like all those, um, videos and we hit
confirm and now Facebook is going to be able to see all of my videos.
book would say, okay, and retention.
Like how far back do you want to go for these pieces?
If they watched it six months ago, they can be part of this audience, right?
They're probably a good chance.
They were still know who you are.
It's still relevant.
So three 65 is fine.
Um, when you get to like selling a product, you probably want something
a like 30 days retention, because people aren't going to remember that they
looked at your product six months ago, but they may remember, you know, a week
or two ago, and we'll name this like posture, you know, watched 25%.
Uh, videos, uh, you know, um, last three 65 or something days.
So again, this is just whatever you want to name it here.
Um, you can come back here and hit edit videos again and keep adding more to it.
Um, there's a lot of videos here, so I could, I could keep going with it.
Um, and so this would be one particular audience we could show content to.
So now I'm going to let this populate.
It's going to take a second, but, um, this will also show you, um, how many
people roughly are in that audience.
So it's, if it's below a thousand, it's just going to say below a thousand.
It's not going to tell you exactly who that is.
So, especially when you're starting, you may not have like tens of
thousands of people in this list.
Um, so what you can do is then go kind of a step further and you can say, Hey,
here's, here's people that are watching my videos, you telling Facebook, Hey,
people go find all the people that are watching my videos that
have watched at least 25%.
Okay.
Take those audience.
And then you can tell Facebook, go find me more people like these.
It's it sounds simple.
And that's all it is.
And we call it a lookalike audience.
So we say, Hey, go get people who look like these people who watch 25%.
And now look, Facebook knows who's following Graham cook.
They know who's liking bill Johnson.
They just turn that feature off for ad manager.
So they know how to get the right content, the right people.
So you just have to kind of use some of these extra tools to get around, just
being able to select that, um, as far as like choosing a Christian audience.
So we click on this, um, here, and I think you can click, like you can
check the audience you want to use and you can say, create lookalike.
So now it's going to say like, let's do a lookalike, um, for people.
And we'll do the, just do the United States.
And I would do this by country.
You don't necessarily want to stack like us, Canada, Australia, New Zealand.
You don't want to stack a bunch of audiences, just pick one.
Um, and we're going to call this Pete, you know, 1% of the U S of
people who watched 25% or more.
And you can see now, look at this 2.7 million people.
We could put it in front of that's Facebook saying, Hey, I see your
thousand people that watch this.
I can get you 2.7 million people that I, that Facebook things with all
their fancy algorithms that they can get that are going to be similar
to that, um, to, to your audience.
So it's pretty cool.
So hopefully you guys are kind of catching like the possibilities here
of like, you just need this small sampling of, of data and then Facebook
will extrapolate that data to all their audience and say, okay, I think
I can get this in front of more people.
Um, and this is why the more content you're doing, the more data you're
going to have, the bigger you can make this.
Um, so, so those videos are very, very helpful.
So I'm gonna go ahead and just do this.
We're going to call it, um, us.
Now you'll see, I'll have a lookalike, um, audience up there and I have the posture.
So there's the posture one and lookalikes and it's, and it's
busy populating that, um, and we'll leave that there.
So I'm going to come back to my ads manager and click up here
and go back to ads manager.
And, um, here is the count we were working on here.
Now it's a new page likes, and I'm going to say, um, go back to edit and you'll
see this little edit button down there.
Um, you can either click on it and it will open that campaign.
Um, but let me, it's not letting me zoom in here.
Um, but you click a little edit icon there and it will bring it back to the
screen we've kind of started with at the beginning.
And so now when I go to ad sets and I choose the, the posture page here and I
leave my $5 and I go to custom audiences, I should see, um, that new lookalike
audience, um, in here.
So if I get a lookalike, um, see here, uh, there's posture, there's a, there's
a lot in here, so I won't go and find the exact one, but you would find it in,
in here and you can say, Hey, use this audience.
And that's where that 1.9 to 2.2 million is going to come in.
And in the US, and then you've kind of got your targeting set up so you said now we've created the audience. And now over here, we're, we're creating an ad set that's going to take a bunch of videos or ads and like push them in front of those that audience.
So,
I don't think Facebook hates Christians, but they do.
They are making it much more difficult for people to promote stuff for sure.
Since I came in late Would you mind showing me your ad.
You said it was something that had to do with getting people to like your page. Yeah, we're gonna so your ad is just going to be your origin story.
Okay, super easy so the origin story video Lindsay did, if you didn't watch that like go back watch that create a 60 to 90 second version of that. And then this is that video is what you're going to show as your ad.
So, at this point we're just going to do the, we're kind of, we're easing into the ad which is the next piece here and I'll show you that.
So,
we set this up, everything else is automatic placements.
And you can leave everything sort of blank, the way I've got it here.
Okay, so I'm trying to skim this make sure, and the other thing we're doing on the schedule I think I may have skipped this but we're just letting it go daily forever.
And what we'll do is we'll manually turn it off and turn it back on.
It just tends to work more efficiently because Facebook just sees us as something that can continue to grow and get smarter with, whereas if you said like hey just run it for three days and stop it like it doesn't, I guess it doesn't really incentivize
it to really try that hard.
I'm talking about it like it's a person that you have to motivate really well, but that's, that's like what we found works, works well. $5, leave it daily.
Don't set an end date.
And then just pause it, you know, as needed. When you when you don't want to do it and pausing it and starting it is one click I'll show you where to do that.
Cool.
Let's jump over to the ad, and we'll actually build out this ad here. So I'm going to call this my like origin story, you know, 60 seconds, you know, I don't know, version one or something so I've had like multiple versions I could come in here and duplicate
it, but not gonna do that right now.
Going down here we'll go to media.
And I'm going to just, let's see if I can clear all this so we start fresh.
Cool. So, we'll click add media here and this is where we can actually upload a video.
So we will go here and you can either pick a video, let's say you've shared your origin story on your page, you can go to page videos.
And this will show every video you've ever uploaded to your page is all the posture videos, and I can just choose this and this will just take that video and place it in as the ad, so you don't have to upload anything you can just pull it from your page and use it.
But if you want to just upload something here you can just click upload, and then go and grab that that file from your computer so I will find.
I think this is going to be in, I need to go up a level here.
Posture I think it was like season two
ads. There we go, Instagram.
So we have this uploaded but I'm going to show you the whole step so I'm sending this is the actually the original one that we did, you know, like a year or so ago.
It's still pretty good.
So it's going to upload, and then it's going to show up right here so it tried to populate this with my page information so I'm just selecting all the text here and I'm going to delete it so while it's uploading.
You can keep kind of working on the ad here so I'm going to say,
you know, you want to just say like one sentence here.
See how I learned how to take a daily posture of peace.
It's her thing you guys would be able to write your own.
But I normally have her like write that text for this it's her podcast, but something like this like see I learned to take the question piece, and I never, you know, or, or
something about.
I never have anxiety again or how I how I
overcame anxiety by taking, you know, on a daily posture of peace, something like that.
And so it's just a little bit of intro text there, and then the video is going to be right
underneath it.
So it's, it's just there to add, you don't necessarily need to write paragraphs of text
there.
This trend has also changed, there's other tactics where people will have you write enormous
amount of content.
And maybe I'll put like the praying hands or something.
So if you can add an emoji or something, it just adds a little something to it.
You can see over here, let me move myself over.
There we go.
Bruce, I noticed that it was an Instagram picture.
Does it matter where it comes from?
So so this, yeah, it just Instagram is just the name of the ad.
So I'm actually this is going to be all for Facebook's everything we're doing here is
just to promote on Facebook.
Oh, so in fact, that's not an Instagram picture.
That's actually the one that's just, yeah, that's just how I named the file.
Okay.
Yeah.
So because we created it for Instagram.
So yeah, don't, don't worry too much about that.
And so I'm just all it's doing is a little like 45 second video, I can hit play here.
So this is from like a year and a half ago.
So we won't actually run this because I don't think Lindsay be happy with showing this,
this old video.
But that is, you'd have the video there, and that's you just telling your, your story.
And then we've added some text there.
We've got the video and you can click over here to different views, but it will it will
kind of figure itself out that you don't really have to change anything.
And then we don't need to do anything else on this page.
We can leave it just pretty much like this.
So at this point, we've got, we've decided that at the campaign level, we're sending,
we want to build engagement and we want Facebook to help get page likes.
And you can see there's other strategies here.
There's so many things you can do with Facebook ads from selling a product to generating an
email address to just putting stuff in front of people or getting people to a specific
landing page.
So for this example, we just went through engagement.
Maybe we'll make some more in the future.
Yeah, Laura said video thumbnail, I'll come back to that here and we'll talk about that.
We set this up, we said five dollars a day, we did our whole like custom audience.
And then we went over here and did a lookalike audience.
And then in here, we uploaded the ad and we told it which page to go to.
If you do want to change the thumbnail, you can click edit video and then click thumbnail.
And then you can either just have it automatically pull a thumbnail or you can manually pick
one of these pictures where she's maybe smiling.
And so if she's not smiling there, then I can actually upload an image and to be exactly
what I want it to be.
The other thing you can do from this page, which is kind of helpful, you'll notice she
starts speaking.
The video starts and then she starts speaking right over here.
So I can actually grab this, let's see if I can zoom in, you can grab this little side
thing here and drag it to where she's going to start speaking.
So it starts with, you know, Jesus never start, never promised us.
So you can, there's not a lot of editing you can do, but you can just get the in and
out parts.
Because I think this is just the one straight out of the camera that we use.
So I think at the end here, she like turns to me and says like, is that good?
So we'll probably just trim that out.
So hit play, I'll zoom in here.
So before she turns, so that now it'll just end with like, cool.
And so it starts right when she starts speaking and right when she ends it, and I can hit
apply and then it will just edit it right here in Facebook for you.
You don't even have to take this out to another app or anything.
It's 30 seconds, like 30 to 60 seconds, maybe is what you'd recommend for that.
Yeah.
So the origin story is the best, like that 60 seconds, it can be up to 90 if you want,
but 60 seconds will help it get to more platforms because we can send it to reels as well.
Reels will not work at over 60 seconds.
So it's just another place to put it.
Because this is just for Facebook page likes, you can go 90 seconds.
There's no limit of time here, but I would keep it 60 to 90 for Facebook.
There's probably another training we'll do for how to do an Instagram ad to increase your Instagram followers.
That'd be a little bit of a different strategy, but we can go through that. So this is, it's now edited that for us, I can hit save, and it will just update that to the new video.
At this point, you would just go over here and you would click publish.
This is, I think there's like a bug, we have to constantly like fix this on our account but you would hit publish.
And then everything that you've got here will be submitted for review.
And you'll see like it'll go from in draft to review.
Facebook has to approve it. That's to make sure it's appropriate that to make sure it's not misleading in any way.
Most of it's done automatically.
Sometimes we will see people like I had some ads this morning get rejected. And we're working through that, you know, it can be off a keyword, you know, obviously if Facebook thinks for some reason that like you're promising a particular financial
gain from sign like if we were like, join kingdom messengers and make thousands of dollars every month.
Facebook doesn't like that at all.
They don't like things to do with promising results in general so like if I'm like, try our new like diet pill or something and then like here's how this person looked before and here's how this person looked after they don't like that either, because it's
anything where you're legally like saying hey, if you do my thing if you do my course like you're going to get these results. They don't like that.
You want to just be very conversational. That's why we started with the origin story because that's just you telling your testimony, it's a great thing you're not telling people to do anything to buy anything it's just getting them familiar with you and
start to follow you. So,
the link you're sending them to your posture podcast like your business page and Facebook correct. Yeah, there's not even we're not even sending them anywhere.
We're actually just, there's just a like button right underneath it. So, they can, they can come over here.
They would just go to, you know, facebook.com, whatever I think it's like posture podcast.
They would just go to this page here and then they could like it.
If they, but what we're really wanting them to do what Facebook wants them to do is to just hit that big thumbs up which is on behind my face there okay.
So it's just that big thumbs I see icon, and they'll kind of place that in different ways and sometimes it's a blue big button sometimes on different screen sizes like on your phone versus your iPad versus your computer the ad may look a little different.
So, that is.
When you get started, you know just like how does that. I'm not certain if I understand how that benefits you to get followers, like, where did those likes go to is that like likes on her podcast page.
It's, well they likes and followers are the same thing.
Initially so you can like a page, and by default it automatically follows for the for you.
So, as a bad example because I'm looking at this from an admin point of view but if I go to my.
So, we have 11,000 people who've liked this page and 11 or seven, you know, this many people have are actually following us so when you like it, it automatically adds the follower.
And then people can go and unfollow you of course but no one really does that.
So, again, this is just to kind of build that that influence up.
It's not really.
Facebook is the easiest to grow this way because you can throw 50 bucks at it and get a few thousand followers.
It's just a way to get it started so if you've got like 100 followers or 200 like this is a quick way to get it out of and into like the thousands quickly.
The problem with Facebook.
There's enough this is a different training, but I'll just say that you're not when you post your video on, like, once you post a video on Monday.
It's not going to go to 11,781 people who are following her.
Facebook will determine if they think they should show this, you know, your audience there's stuff and the general stat is about five to 10%.
I've heard as high as 15% so maybe a 1500 people will see it of her 11,000 audience, maybe.
So that's why you if you have 100 people following you on Facebook.
There's like 15 people are going to get it right. So you just need to make it as big as possible.
in front of a lot of people, um, it used to be that if someone followed you,
there's like a 70, 80% chance that person's going to see it in their feed.
Um, so there's just, Facebook is so noisy.
There's so much happening that it just doesn't, you know,
it doesn't make it that way, but better to have 11,000 than 1100, right.
Or of a hundred thousand, um, just to get it to more people.
So, um, yeah, you definitely want an email list as well, for sure.
I'm also finding that like the videos, like you told us earlier,
they have a longevity.
So like videos that I posted several months ago are still getting views.
Like they're increasing in viewership. So that's just kind of interesting.
It's just the people who first jump on and watch it when you first publish it on
Monday.
Absolutely.
Somehow they're,
they're cycling back to other people that I don't even know about. So.
Yeah.
Awesome.
Yeah. More so on YouTube than anywhere else. Um,
that will happen. Facebook tends to be a little bit more like, um,
really favors the current content. Uh, but if people share something,
it can definitely happen, but Facebook happens, you know,
we have some of Lindsay's most watched videos this month was something she
posted seven months ago. So that's something that's really cool.
Cause like now people are watching it and consuming this week,
even though she's on a two week break right now. So she's not posting anything,
but that video from six months ago is getting just as many views as anything
we're posting this week. So it really is like, um, yeah,
it's kind of YouTube definitely lives kind of outside of time in that sense.
It's just, if it's logs, if it's logged well, and it's,
it's the SEO and all the keywords and stuff are in there and Facebook knows
what's in the video, um, you know, then it will,
it will help put it in front of the right people for you.
Yeah. It's kind of like a J it's a gentle snowball. Like for,
I haven't even gotten to the place where I'm putting keywords yet.
I'm just trying to get my videos out once a week.
And it's hard to keep up with that with a full-time job and stuff, but you know,
like they're still showing, they're serving it up.
I looked at some of my analytics and they're still serving it up to people,
even though I haven't really maximized everything yet on YouTube.
Right. That's that's good. And, um,
like this is why in the beginning,
it's so much better to start with the short form content.
So Tik TOK and Instagram reels, because you can see, um,
you don't want to be putting all this time into a 10 minute video that like 10
or 15 people are going to watch on YouTube, right. It's just not worth it,
but you may get a few hundred people to watch it on a YouTube short.
So that short form content,
especially when you're getting started is so great to just add a lot of
kindling to the fire. Right. Yeah. So that's awesome.
Was there any other questions about this or if anyone wanted to share their
screen or they got stuck somewhere? Um,
Can I ask a quick question, Bruce? Um, you know how sometimes, uh,
for me anyway, it'll like Facebook will just randomly suggest an ad,
like take something you recently posted around the lake and they'll create an ad
like a mock-up and they'll say, do you want to run this ad?
Like what are your thoughts on that?
Yeah. So this is again, mixed, mixed feelings, um,
or mixed strategies on this, but yeah, just for everybody else. So if you're,
I'm looking at this ad here and either it's showing a mock-up of the ad or you
get this big blue, like boost, boost your ad, um, button there.
Um, so what this means is like, I could,
if I ran this, um,
instead of it seeing like maybe 1500 people or a thousand people of my
followers, um,
it could potentially show it to 8,000 people or 10,000
people. Um,
so it can boost the page to people who follow your page, for example,
or I'm supposed to click on it and we'll show you what it is,
but it kind of sets up a very simplified version of the ad here.
And you can say like,
I want people to watch this and then go to my website. Um,
I think, let's see here. The goal, you could say, you could say,
set that to automatic. You could say it to like, to get engagement, hit save.
And then you're going to have kind of the same thing where you want to get
people to like your page, for example, or for engagement,
it could just be people liking, commenting and engaging with the ad.
So what they're doing is they'll put it in front of people. Um,
and if that person, you know,
likes it or like they like it or they comment or they share it Facebook,
consider that a win.
And they try to put it in front of more people like that. So, um,
then you can give it just like 10, 15 bucks and you'll see like a bunch of
people will, uh, it'll get in front of a lot of people, get a lot of views.
So it's definitely experiment with it. Um,
I think what we want to help you do more than anything.
is just get familiar with like giving Facebook money to help promote your content. It is kind
of a mindset shift because you're like running a promotion to get yourself in front of people that
don't know you yet. So experiment with it. We don't personally use the boost thing. In fact,
I can't even get out of this now, but let's see. But that is, it could be used. I just personally
like to set it up with all the controls. So you can see there's a lot less options there.
So test it. Like if you see it work and you get a bunch of likes and a bunch of people
follow you because of that, awesome. But I would start with something that lets you kind of
control all the dials where as the other one is kind of Facebook's kind of doing a lot of it for
you. So cool. Any other questions you guys had and definitely like, let's, you know,
set one of the options for the open coaching is to choose like audit your Facebook ads or
set up your Facebook ads. Cause that's like one of the things we normally get a lot of questions
about. Um, so definitely use that time. Cause there's a lot of little things. And even when
you're getting results, um, for that, you could, we can hop on a call and just say, Hey, I'm
putting in the ads. I'm spending $5 a day. Here's the results. Like, what do you think? Does it
working? Is it not working? We could try to change some things. We could try and, you know,
make them more effective. So more, a higher percentage of people who watch that ad are
actually liking your page or clicking on the link. So a lot of things we can do. Yeah. Amy,
edit question. Um, how soon will we be able to rewatch this? Oh, it's already streaming into
the group so you can watch it right after. Okay, good. I did get my bearings, but I'm way behind.
So we just live, like sent stream this into the kingdom messenger, uh, members group. And then,
um, we're recording it separately and that will get edited and cleaned up a little bit. So
everybody who watches it on can you mentioned your TV is a little bit neater, but yeah, you
guys all have access to it immediately. So awesome. I'm excited to just start right up.
Yeah. So definitely. And take screenshots of what you're seeing and post it in the Facebook group.
Like if you guys are seeing different screens, you know, just take a screenshot, tag me in it
and we'll, we'll try and help you out. And Monica will be in the, in the chat as well.
She can help with that as well. So between us, we can get you guys sorted. All right. Um,
very cool. Um, we'll do some more of this, uh, because I know you guys just did your origin
story. If you haven't done your origin story, this is a great incentive to go do it. And, uh,
we'll do the same. I'll probably do another training here where we'll do the same thing,
but for Instagram. So it's actually not a whole lot different than this is it. You actually manage
the Instagram ads from Facebook. Cause it's all the same platform. So use the exact same tools.
We just used, you're just going to change a couple little things, um, about it to make it,
make it different, but we'll probably do that in a second training. Cause we like to keep these to
an hour, but, um, if you guys have any questions, let us know. And, uh, we'll see you guys on Tuesday.