All right. So today we are going to be talking about how to host your first online event.
That seemed to be a topic that has come up quite a few times. And so we've talked a lot about
challenges or you guys are probably familiar with challenges. At least you were all on one
if you got to this point in one of our, you know, workshops, workshop, whatever you want to call it.
And so, but if you're going to do your first online event, it could be a challenge, right?
That's like, that is one way to do it. But what I've also encouraged people to do is just to do
a one-off single event training. Like just a, you can call it a free training. You can call it a
free workshop. It could even be a paid workshop if you want. But this is a great way to just get
in front of your audience and help grow your audience. And also it just gets you familiar
with all the tech things that have to be like, even what Tamir was saying about going live on
TikTok, that could even be, you could host an event that way. Set a time, go live, invite people
to it. It could be as simple as just going live on TikTok. I'm going to talk a little bit today
about kind of a way to do that with a Facebook group and kind of something that you would maybe
schedule out a week or two in advance and then invite people to and how to kind of advertise
it and promote it and all that. So maybe just let's talk through some of the like reasons of
why even like use an online event. I feel like, well, one thing if you're doing it live,
there is the algorithm benefit of you're going to get priority even for, you know, you can do it
privately, you can do it publicly. If you do it publicly, obviously you're going to get more
eyeballs and people get notified. Like if they're a part of your page or your group, I at least know
on Instagram and Facebook specifically, like they'll get a notification that you've gone live.
So it's just something that puts you in front of more eyeballs than any other type of post that you
could post. Another thing is I think there's benefits to you as a creator. It gets you out
of your comfort zone. It places you in the, it's a positioning tool as far as placing you as an
expert in the, for your who and what you're teaching. And so I also think it's, you know,
there's the benefit of that. And I think, you know, there's kind of a natural progression here
from the short form content, the TikToks, which is really just here's a thought and you're just
sharing a quick thought or a big idea. Just a quick thing. You know, in your YouTube videos,
you're kind of going at a level deeper and, and taking, you know, kind of like elaborating on
that one idea, maybe giving some backing like resources and all that. This is a way to go kind
of the next, it's the next step essentially is like a 30 to 45 minute sermon, you know,
teaching would be great because think about it, like, you know, we're all familiar with sort of
the length of a sermon, you know, that's actually bringing about some thoughts, some, you know,
about some kind of a lot deeper thoughts on a particular topic. And, you know, we, if we just
went, you know, and had a five minutes or a 60 second sermon, it's not really going to necessarily
move you downfield. But I think for people to really feel that movement, these events are very
helpful because one, you're sharing content kind of at a deeper level, and you can actually engage
with an audience. And the fact that there is an audience that's live, it just makes it feel like
there's a community like, you know, obviously, when people are watching a YouTube video that's
pre recorded, they can see that there's other viewers, but there's not really engagement other
than, you know, commenting, but being on a zoom call together, you know, 2030 people, 100 people
can be really inspiring. And just it just helps make it a lot more accessible, I guess.
And I think, you know, again, you can think about it differently. I think when we say event,
sometimes we get really stuck in a very particular definition of what that means. It feels very big,
maybe too big for something for us to like, do. But this could be an interview. Yeah,
like this could be you interviewing somebody else. And so it doesn't have to be just you
doing straight teaching. It doesn't have to be just you, it could be something you're either
co teaching with somebody, or you've invited an expert that you think you're who would love to
hear from. So there's several different formats that this could look like. Yeah, I think it's
more just the format is just going to be that sort of 30 to 60 minutes. And you can do any
kind of content. An interview is great, because think about it, like you've got an audience that
you're building. And that person that you're interviewing has an audience that they've built.
And so you guys get to kind of share each other's audience on that. They'll promote it to their
group. You know, you'll do that. And maybe you can talk about some of the success you've had.
I've done this two different ways. So just recently, I was interviewed by somebody,
and it was live. And so, you know, I've
shared it to my audience saying, Hey, I'm going to be talking with Nanette about anxiety and peace.
So it was something that her, who was interested in hearing, obviously, because she was the one
who invited me to come speak about it and that we did that live. And so there was some interaction.
It wasn't like that she didn't host any Q and A's, but there were definitely calling out comments
and things like that. That was one way of doing it. One, another way that I've been testing on
my channel, because I haven't jumped off the cliff of doing something live yet, um, is I
interviewed, I'm doing a mentor series on posture right now. So I'm inviting people who have poured
into me. And I've said this to my audience. These are the people that are pouring into me,
what I'm pouring out to you guys. And I invited my audience like, Hey, is this something you'd
be interested in for season eight? So they felt a part of the decision. They, you know, I got a
lot of great response from it because I knew it was going to be different than what I've done the
past, you know, eight seasons or seven seasons. And so I've, I didn't know what it would look
like. Like I didn't know how the interviews would go necessarily. Well, the very first one I did,
it was a 90 minute interview. And I, um, what I've done, I did it pre-recorded because again,
I hadn't done it before and I wanted, I wanted to have some control over it. And I planned on
taking clips of that interview and making those my weekly episodes. And then what I've done is
I have the full conversation available in my, like on my website, which is my tribe platform.
And so people can sign up for free, give me their email and they can watch the full conversation.
The interview, the first one I did really, in my opinion, went so well because my guest, Ashley,
I feel like was super articulate. And like, every time I asked her a question, it really was
a standalone answer. So it gave me a ton of content more than I was actually anticipating.
So for the last almost two months, I've each week, I've played a clip of her answering one
of my questions. And then I've invited people. If you want to watch the full conversation,
you can go on the website and watch for free. So I've been able to get people's email addresses,
but it was also great for me batching content. Just for, I was able to take a break and just,
I've been releasing these once a week. Also, I think what's been really cool, which I wasn't
anticipating is it's allowed my community to really soak and focus on one particular topic.
So the topic was basically how to live a lifestyle of rest. So instead of going to the next thing,
we've spent now almost eight weeks talking about the same thing. And it doesn't feel repetitive
because some people have just joined in week six and they can go watch the full conversation.
Maybe they've seen each of the clips, but it's been a reminder for people who have seen every
single clip of like, Hey, this is a reminder of like something I need to lean into. So it's been
really, there's been a lot of benefits to that, that I wasn't even anticipating happening. And
so, yeah, so you can, and it's only done one interview. I have other people that I'm going
to be interviewing. So there's a lot of possibility, but it's been really good. And the feedback has
been really amazing. Some of the stats, can you remind me some of the stats?
I'm sure we're bringing it back to the live. Yeah. Yeah. Yeah. Well, I would just say like
the views have been like, Oh yeah. Yeah. I can share some of those. Yeah. So we,
cause I didn't know, you know, this is not, you know, people have been used to a certain format,
so I didn't know how it would go. And the views have told me that it's gone like really well,
people are enjoying the content and they're watching it. Right. They're watching it each
week. Yeah. Yeah. I think the one post that you did, it was out of the last two years,
it was one of your top 10. Yeah. It was like the seventh piece of content. Yeah. Yeah. In the first
week. So don't feel that just because it's an interview, it's going to be a lower quality
content. Like it's my, he was really invested in it. And I think what helps with that is just
being really organized and having your questions thought out, jumping on there and just kind of
coming up with the questions on the fly, which I don't think is anyone else's, but that's kind of
my stage. I will like, you know, kind of think of stuff on the fly, but I think that is just
being organized. You'll know kind of where you want to guide the conversation and where you want
to end up. And you and Ashley have had a lot of other conversations offline. So that made it really
easy. Yeah. And maybe not every interview will give me eight weeks of content. Like it might just
give me three weeks or it might give me two weeks, but the format has been really helpful to kind of
clip it up, have the full conversation available. People want to watch the whole thing and encourage
them to do that. And it's kind of given a neat opportunity to grab their emails. Cause again,
we've been talking about that, being able to get them to a place where I can communicate with them
out of any of these channels. Yeah. And I would say as well, like for the law, like again,
bringing it back to sort of a live format, interviews are great. And also if you guys
are looking for someone to interview, like looking kingdom messengers, like all of that,
a great way to practice this would be to interview each other because we.
all kind of know what each other are talking about.
We've seen each other's content.
That would be a great way
because you're then taking all of your audience
and you're taking all of, you know,
another team of messengers and kind of bringing it together
and you already have a little bit of, you know,
relationship so it shouldn't be too, you know, awkward.
And again, do it in different phases,
like do one where it's recorded
and then edit it and post it
or go straight and do, you know, do one live.
I think there's a huge advantage.
There's a, like if we did all of our challenges prerecorded,
I don't think many people would show up.
I think there's a certain magic
that happens when it is live.
Absolutely.
And that's why we would encourage you
to try an online live event.
And this is not something,
don't think of like some of the challenges you've seen
where there's like hundreds or thousands of people
in a challenge, right?
Like doing a huge online event.
It could be you setting up a Zoom call
and sharing your Zoom link to your audience.
And the people jump on Zoom
and they're part of the conversation
and you're just having it, you know, you're just chatting
and you could record it.
And if you want to be fancy,
you can stream that call into Facebook
using the, I did a tech Tuesday training from last week
that we can grab.
But that was, that's really just a huge,
like I think there's a huge advantage
about kind of being live together
and sort of the, when two or more are gathered,
I think there's a huge advantage to that.
Well, and I got to see that last week
when I was interviewed by Nanette
because people were very actively engaged in the comments.
And so it felt like more of a conversation,
less of just like me speaking at people.
So yeah, I mean, definitely.
Yeah, and keep, and like,
I think that's the thing is the pressure can come
when you're doing a live event,
but you want it to be flawless.
Like you want it to seem kind of produced.
Don't worry about that.
Like actually the more raw it is,
like just being a Zoom link
and it being very,
it kind of gets the technology out of the way.
We used Restream, but it was very,
but it was like very casual, not overly produced.
And yeah, it felt great.
And it was easy for me too,
just if you're wondering like what's on the other side
of like your guests doing it,
it was very easy for me to jump on.
And so, yeah, so don't, you know,
like there's people that I think that are in your communities
and in your spheres that would be honored
to do something with you guys.
So don't hesitate to make the ask.
Absolutely.
That's good.
So Restream, it was a question here for about Restream.
That's a tool that we'll use.
I'm gonna talk about it a little bit today
and there's a tech Tuesday coming out this afternoon
that will like show you how to set up Restream.
So we're on the same theme of live events
and all that the last couple of weeks.
So now to make this really easy
and I'm gonna spend some time, we'll talk through this,
but we, I know you guys love checklists.
So we made you a checklist that you can use.
We'll drop this as a PDF so you can get it.
But for now, I just wanted to talk through it for you guys.
So there's kind of some different phases for this.
And this is kind of a simplified version
of when we run a challenge.
You can ask Tamara, like we've got so many checklists
that we use for, you know, where the ads go
and landing pages and sales and all kinds of stuff.
It's overly complex and I wouldn't start there.
Like do some kind of, again,
you're gonna build up to something like a challenge.
And this is a great,
because it doesn't really take a lot of pre-planning.
And so what I've done is I've added
some like optional things here.
So again, if you don't wanna do paid ads,
like don't do this whole section, right?
This whole thing is optional.
But like I said, it could be as simple as here,
going into just doing some free advertising.
So just posting on Facebook saying, hey, you know,
in a, you know, this Thursday,
I'm gonna be talking about this.
You could go live just from your phone to your Facebook
and just say, hey, I've got some friends, you know,
we've been doing, talking about this topic.
I'm gonna go ahead and host a free online event.
If you're interested, you know,
you can, you know, join our Facebook group.
You could, you know, register on Zoom.
Zoom has a great, like has a meeting functionality.
People can put their email addresses in
and it automatically sends them a reminder and all that.
So you can look into some of that.
Keep it really, really simple.
And just advertise, you know,
you could do a TikTok, right?
Or real or YouTube short,
that's just 60 seconds of you giving a teaser
of what to expect.
And then just don't feel afraid to post often.
Like you could post daily leading up to your free training
and just giving like little short thoughts there.
Cause it's just, it's free traffic coming to your stuff.
And here's the thing with online events
is it is exactly the same amount of work
if one person shows up or if a hundred people show up.
Like, so you may as well have a hundred people, right?
So take, go like,
this is something we're still getting, you know,
used to doing, just being very-
Repetitive.
Repetitive, like not being afraid to be repetitive.
Cause people miss things, they forget things.
And I think we're all afraid of like being too, you know, like annoying people,
but you don't, people are used to seeing things multiple times and they need to
see things multiple times often in order for them to take action.
Right.
And so, um, the format of it could look something like, um, like I said,
a private Facebook group.
So we could set up a private Facebook group.
I'd recommend all of you guys at some point, creating a private Facebook
group for your, like a community.
So this is a free group.
You don't necessarily have to have it be paid.
Um, we have kingdom messenger community.
And that's just a place to keep everybody.
We've got about 1500 people there, but not everybody there
obviously is in membership.
So it's a way to kind of warm people up there.
They've got some level of our community, some like kind of a
taste of what the community is like, but then they can always go deeper
and join roadmap or membership or whatever else we've got.
Uh, and so creating a, that free group and you can run all of
your events to the same group.
It's not like you have to go create a group for every single training.
You just create one group and you just continue to bring people in
because the goal of that is that let's now, every time we do a
challenge for kingdom messengers, like we have 1500 people already in
the group that may participate.
And they are, and we just give them access to it, um, moving forward.
So once they, even if they pay for a ticket to an event, we just give
them tickets for every single event in the future, because it's just a
chance to be in our world, to chat, to be on zoom, connect.
And the only way that we can do that is we've made the group who
specific, not necessarily topics specific.
So our, who is kingdom messengers.
These are people, as you know, that are interested in leveraging
the digital landscape, naming the group I'm talking about and kind
of how you think about the group.
So instead of, that's why, you know, it's not like a topic.
It's not topical.
Make it who specific, because then you can do multiple events and it's
still serving the same who that's good.
Yeah.
And it's not tied to one.
And then you don't have to create one over and over again.
Um, yeah.
So then let's get into, uh, we'll go back to this here.
So, um, yeah, email and texts.
I see Susie's got a question.
Um, you could definitely capture email addresses.
You could do a simple landing page.
You could do, uh, you could have, um, like I said, a zoom, um, meeting.
So let me, I may actually just show this a little, yeah,
kind of a real example here.
Um, since we're, let's switch over to here.
Um, so in zoom, um, once you have a, and I would recommend one of the checkboxes
I made was a paid account because, uh, then you can go past 40 minutes,
which is really nice.
Let me bring this up here so we can flip between these.
Um, so, uh, for zoom, I said, upgrade to a paid account.
You can schedule the meetings ahead of time.
So let me go into meetings.
You can, um, say schedule a meeting and then you can actually
have a registration right here.
So you can actually require that they put their email address
in to register ahead of time.
And that will actually create a list of everybody who attended.
So after the event, you can either follow up on email, you can add
them to your email list, all kinds of things.
So, uh, we can do that.
You can, um, let me just show you this since we're in zoom.
I think a lot of you will be using zoom, so you can give it a name.
So this is where we do say specifically, like, you know, this is going to be our
TikTok, you know, free training or whatever.
Um, so that's the topic.
That's what the training is going to be about.
We put in the time duration, obviously the, the, our time zone.
Uh, and then if you're doing a recur, uh, a challenge, like a three day
challenge, you can make it a recurring meeting.
And the cool thing about this is that that zoom link stays the
same for each of the three days.
Because let me tell you support on like, well, like people get lost.
They forget the link.
They don't know where stuff is.
They don't check their email.
None of you guys, but other people who are in the community.
Um, but they, you know, so we just want to make it extremely easy.
So if they accidentally click on day two's email and they it's day three,
they still get to the same spot.
We basically just make it like really, really simple.
Right.
Um, so I would recommend pulling a passcode off and just doing a waiting room.
As you guys know, like when you join these calls, you guys get put into a
waiting room and then Tamara and I will let you in.
So that's a great way to kind of control who's in there.
But, um, you know, it doesn't have to, you don't have to create a passcode.
This passcode thing just makes it another step.
It's another thing for people to email you about.
Cause they forgot it or can't find it.
Yeah.
And, um, I'm just going to, what we typically do is have everybody muted on entry.
Let me zoom in a bit here.
And, um, I, I always have it checked to just automatic recording and I tell
it to go to the cloud, which means it will store it on zoom.
So that way, when I start my meeting, it just automatically starts recording.
I don't have to remember to start recording.
And I just say people can join any time and that's pretty much it.
You don't really need to worry about anything else.
So I could hit save here.
Let me show you what that does.
It actually gives you something down here.
So there's a meeting link just to let people in.
But there's also this cool registration link.
So if I go here to that link, it's going to look like this.
So now I could have spent more time.
I could have put a description and said,
like, what this is going to be about and all that.
But people can basically register right there, put their email address and register.
And then I think Zoom will actually send
them a reminder when the time comes, I believe.
Not actually use this extensively, but that's generally how it goes.
And then
let's see here. Yeah, I think it's email settings.
Yeah, you can send them.
I think there's like a question.
Yes. How do I direct people?
The video. Yeah.
I let the video just be on. That's a good question.
Let me go back to edit this.
That is right here.
So I just leave both of these on.
And they get an option to turn it off.
The person joining the call, so it's yeah, we just prefer to do everything as as on
just because then you can just see people's face.
And again, they can always have the option
to join with video, join without video when they join.
So that's pretty much it.
That's how you would kind of set this up.
Here's a here's something that will save you hours.
Don't do a webinar ever on Zoom.
Just don't do it like no one needs it.
We messed up in the beginning and thought that was the way to go.
It doesn't that doesn't do it right.
No one uses webinars.
Doesn't mean you have you have like
hundreds or thousands of people in your group like use a meeting.
The meeting has all the features you need to have a much more normal conversation.
Webinar is like just more of a broadcast out to people.
There's no engagement.
So you may as well just go live from
Restream to Facebook and just have that like you or you and the person you're
interviewing just sort of broadcasting out the webinars.
It's just not worth it.
So if you're because you see webinar and you're like, oh, this is a free online
event, I want to do a webinar, not a meeting.
And then you go down the wrong path.
And it's also I think there's also a paid
you have to upgrade your account to even be able to do that.
So let's jump back here.
So that's Zoom upgrading your paid account,
scheduling your meetings ahead of time, which we just did, and then just grabbing
that link and just having it so like that registration link, I could copy this.
And every time I post into Facebook, if I go to TikTok, I could add this to my solo
to list to say, hey, register for the upcoming webinar.
This is just you want to get everybody to
this page so that they kind of pre-register and get you get their email address.
That process.
So if there's a lot of Susie asked,
how do you see all the participants when there's a lot of people?
OK, so Zoom will figure that out for you.
So generally, I think it puts twenty five
people or up to 50 people, depending on your settings on a screen.
So obviously we don't have we only have 14 people on this call.
But if you had 50 or 100, you would just see kind of the most recent twenty five.
And then you can actually page through that.
They give you multiple pages.
The other cool thing is if someone does
start speaking, Zoom kind of rearranges that.
So if you just keep looking at the at the main screen, it will put that person
on that new screen kind of highlight this is why reactions are really helpful.
Like if you are doing interactive asking
people to raise their hand in Zoom by using the reactions, because that way you
might not see them if they're on page two or three, but it will pull them to the top
if they raise their hand under that reaction.
Yeah. And if some of you guys were in
the training with Anne McDonald, she has a couple of things that like I'll just
share for ideas, but she'll have people she just constantly asks people to engage.
There's all these studies that I think
like if you take notes or if you just listen, you get like a certain level of,
you know, that remembers retention.
If you're actually taking notes, that's better.
But if you're actually engaging in the
conversation, you're much more likely to retain that information.
So asking a lot of questions, like asking people to respond in the right.
Yeah. So just saying like, you know, you're talking about a topic.
OK, so like just let me know, like raise
your hand, let me know if like anyone here has this like has ever encountered
this or have you ever wondered about this scripture?
Like, let me know in the chat, like you're just giving a lot of cues
or else it's just you talking and sort of preaching at people, which is not you kind
of want to lean into the style of it being a live event, feeling interactive.
within. Yeah. And sometimes it's just good for people like, I don't do this,
but this is something like and and other, I've seen other people do this.
They're like, okay, so this is great. And you're, this is making sense.
Like put a one in the chat. If you're loving this, put a two,
if you're really confused and something. And then people just like one, one, one,
one, one, or two, two, whatever.
Because it helps her navigate where to keep the conversation.
Like are people following her?
Do people need her to repeat something?
And it's a way for people instead of like writing a paragraph of like,
I don't really understand that this was where I'm stuck just saying like one or
two keeps the conversation flowing, but lets her see, okay,
I think I need to repeat this. I need to spend some more time on this idea.
Yeah. And I think, you know, it's, it's fun.
Like when we do a challenge people the chat is amazing.
Like the chat is just like, it just never stops coming in and people are,
you know, quoting us, they're putting like different things in there.
So it's, it's a lot happening. So sometimes it just sort of happens,
but a lot of people aren't used to that experience yet.
Or maybe they've been using zoom for work and it's not fun at all.
It's just like, we're just getting business done.
So it's just a way to make it more fun. And you're,
you can kind of have where if you were like on a platform and a bunch of people
in an audience, you would just be chatting. And I mean,
you could be sort of speaking and then they could ask a question.
It's very formal. There's sort of like you're teaching,
there's sort of one channel where you're talking and you're having a
conversation with the camera,
but then there's like another conversation happening in the chat. Right.
And it's just a fun way to to keep both of those going.
I mean, it makes people feel more part of it,
more and more a part of a conversation instead of just being talked at.
So it's a different learning environment that we have found is a way better
activating environment than just talking at people and pretending they're not
there.
And this sort of style of online events we'll say like is a little different,
like a lot of marketing guys and stuff that are doing sort of webinars.
It's it doesn't do that really as it's not as effective,
I think, like making yourself accessible,
like just by being on a Zoom call,
people are very surprised when they join some of our challenges that we're
just on and it's live and it's Bruce and Lindsay.
And we just ask questions like it feels very accessible.
And we're not like broadcasting this super overly produced message.
And then you just take notes and hope that it like works out.
It's a lot more it's just a lot more raw and it's OK if mistakes happen.
Yeah, we've had people join, obviously, that aren't muted.
And then like, you know, their kids are screaming or something happens.
Right. And people are so much more used to that now.
It's like post-COVID world, like because people are used to be on Zoom.
So they're not the expectation isn't even that it's like overly produced and
smooth. Like people get it like, oh, they've they need to mute or whatever.
People just like move on. Laura had a great question.
She said, do you recommend a chat monitor like another person to help you
assist you while you get the message?
Yeah. So as you know, like Tamara is running the chat typically
for all the challenges in here.
And I because we all get lost talking to you guys and I'm looking at your faces.
But my the chat is kind of down to the side over here.
So I have to actually look down there to see what it is.
Yeah. If you have a friend
or someone or a fellow Kingdom Messenger that can just hop in and sort of
be in the chat and available.
I think that's that's a great thing to do for each other.
They can also help feed questions to you, you know, depending on what
you know, how engaged they can be, you know, if they're comfortable
being on camera saying, hey, we had a great question in the chat.
If they know your content, know where you're wanting it to go.
So it just depends on what level you want them active.
But even if you just want them in the chat, just monitoring.
I think it's helpful, especially if you have a larger group of people.
Yeah, absolutely.
Susie was asking, should you limit the number of attendees?
You can. I think that's kind of a different tactic
or strategy where you're like, hey, there's only 15 seats available
and, you know, get ready registers to, you know, for the seats fill up kind of thing.
I think people realize that like this is a Zoom call.
Like there's not 15 seats.
You could have a thousand people join. Right.
It's not so it could seem a little gimmicky if you don't do it right.
I understand there's a there's a advantage if it's a smaller group,
but that's something is just you can control how many people come
just based on, you know, how big how much you're promoting it. Right.
So if you get five or 10 people registered or 20 people registered
and keep a good metric in mind, like generally a third of the people
that register will show up. Right.
And that's like if you're doing a really good job,
like reminding them and emails and all of that.
So don't be upset if like 20 people sign up and then, you know,
eight, eight actually show up on the Zoom.
You will typically get 60 percent of all the people who registered
will watch the video, the replay and all that.
And again, these metrics vary, but that's just a set expectation.
So you want to get more people registered than then you're going to be on there.
But yeah. Awesome.
OK, I'm just making sure we're catching all the questions.
So let me get back to.
to our little list here.
So we talked about Facebook group.
You can also link to the,
if you wanted to host a group, you don't have to.
It is a nice thing to kind of,
for the people to immediately get the replay,
you can use the training that's the Tech Tuesday
where you stream from Zoom to your Facebook group.
And that way, just like we're doing for this call right now,
like we're streaming here into the Facebook group.
And so right after this call,
everybody can watch the replay who missed it.
So that's just a nice-
In Facebook.
Yeah, in Facebook. In the group.
And they can still chat and have conversations
and it kind of keeps the content there.
And having to like download it from Zoom
and upload it somewhere is a little bit
troublesome to do all that.
So I definitely recommend a group.
It kind of keeps people engaged.
If you're doing a group as well,
like have like a welcome video.
I'm probably gonna add that here as well.
Create a welcome video
and then pin it to the top of the group.
So you've seen that in some of our groups,
it'll be a video from us saying like,
hey, welcome to this group.
And then we give them clear instructions to say,
hey, go ahead and introduce yourself
or go ahead and let us know what you're excited to hear.
People can either comment and do a post in the group
or they can go live.
It's even better if you can go live.
We've not really pushed that as much in recent challenges,
but we should.
But people would go live and just introduce themselves,
say where they're from,
and then just say what they're expecting.
It just kind of builds anticipation for it.
And it lets you kind of get familiar with like,
who's even in the group.
Like, you know, who actually showed up
or who actually responded to your promotions.
So keep the welcome video short but sweet
and just give them whatever the next call to action is
and how you want them to, you know,
if the event's coming up on Thursday,
here's how you're gonna be able to participate.
You're gonna get an email reminder.
You can click on that link, join the Zoom call.
If you're unable to make it live, you can watch the replay,
just a few quick instructions so they kind of feel informed
as far as like how to participate in the event.
Awesome. And in the group.
Yeah, and then, you know,
content, I left this pretty much open-ended,
but just make sure that you are prepared, right?
Like have your notes, print it out, have it on a screen,
just have something ready to go
because it gets a little crazy when that happens
and it's live and you're trying to do all the streaming
and stuff, so then to not have your notes like right there,
you know, you are kind of carrying the show essentially.
So if you're, you know, but also, I mean,
you don't have to be overly produced,
just be, it's more to keep yourself comfortable
and feel on top of it.
Know where you're wanting to land.
I think that's important because especially
for a clear call to action.
Clear call to action, yeah.
Yeah, as long as, as far as like, where do you, you know,
time flies once you hit the live record button,
people are interacting, you might be answering questions.
So just, and just know where you want to land
so you can bring it back to that point at the end.
That's good.
That's awesome.
How does pinning work, oh.
Yeah, I can, we can show you some pinning
and then Karin said,
suggest using a few slides to mix it up.
I think the slides are helpful.
You know, if it adds value, it's kind of like
just having a slide to have a slide isn't helpful.
Like if you have a specific scripture
or you're trying to show them a illustration
of some kind or something.
Or if you have points.
Yeah.
Like if you're, you know, that you're,
like I say, something that would be helpful
for their note-taking.
So they have it, they can like see it and write it down.
Yeah, and again, you're just going to share your screen,
you know, if you're using Keynote
or if you're using, you know,
whatever Google Slides or something,
it's definitely easy to share that into Zoom.
But you'll see like things that we're doing,
like even I'm not just sharing our screen
because then you guys will just be staring at my screen
and not staring at us.
So I'm like clearing the screen and back to,
like we're talking now and then I'll share it again.
It's probably a little bit annoying
because like Zoom kind of like changes everything you see.
But we'd love to be able to,
when we share our screen, we can only see us.
So that's just something to keep in mind.
So I don't want to just have that on for 30 minutes, right?
And not be able to see your faces.
I want to kind of keep re-engaging everybody.
So that's good, yeah.
We're tech savvy, but we want to get you guys tech savvy.
We've made all the mistakes
so we can give you the shortcut option.
So, awesome.
You're going to show the pinning.
Pinning, yeah.
Just real quick, if you're in a group,
so if I go, let's go to Facebook
and we're in a group like this.
So we have our, this is us right here.
So you can actually go to the top here
and we just say pin to featured.
So we typically do this for every main session.
And then now when I land here,
it actually has it as the first post right there.
people don't miss it because especially if your group gets large like if you guys I don't know if
anyone ever heads back over into the Kingdom Messenger community there's a lot of people just
posting their stuff and that creates other issues we have to moderate and stuff so pinning that's
how it works and then you can also like unpin and then you can and then if you want something
like this to be in the front you can actually move to front there's all kinds of options to
kind of arrange this little carousel and then it typically is going to be at the top here as well
so awesome and then yeah offer and next steps like even if you don't have anything to sell
have some call to action at the end and just be prepared for that so if you're gonna if you do
want to sell a program or maybe you don't have to have this fancy landing page or whatever it
could be you setting up a tool like Calendly that lets someone book a call with you right
so if you're doing a one-on-one consultation or coaching or something Calendly is great and you
can just drop the link in the chat in the zoom but have it ready to go so that when you mention
and typically we'll do something we'll do a transition it's taken us some time we're still
getting used to doing that transition but you get into this like teaching teaching just giving giving
giving and then you have to have this really awkward sometimes transition to so if anybody
wants to pay us then like yeah that's but there's a great way to do that we typically use something
like okay so if you're wondering like how to work with us more this is what we do every week this is
what we train on if you'd like to work with us here's how you do that because there are going
to be people that are like hey great this is awesome give me more like how do i i want to
connect with you if you're coaching or you're doing counseling or something like that if you
have a product or a resource that you're selling right yeah so this is like how i can go deeper
with this person don't like underestimate how many people would be are interested in connecting
with you yeah and if you're just getting started a free what we call a discovery call is great
keep it and this is a whole nother training on on that process but but an easy effortless thing is
set up calendly you do a 20-minute call and you just see if it's a good fit so then they can
either buy your program or sign up for a coaching thing or whatever we just do it free if you've
got because it lets you connect with your audience and just have a little bit of a touch point
afterwards and you get to know them a little better so now you've noted that so when you're
you know creating additional content and stuff you just know who you're talking to um that's great
um awesome i think we answered all the questions so that's our little checklist we'll include that
if you guys are interested and want to just reference that um in the future um just double
checking i covered everything this is very very high level this is sort of like doing an online
event in the simplest way possible you know zoom to streaming you know to to facebook group is
great grabbing email through a zoom registration link so you're not having to do another program
or anything like that yeah i think if i could do things again i would start even more simple than
we did we went and did landing pages and click funnels and different you know when you add like
a free plan people can watch on youtube versus people who could be in the group or people who
are on zoom like we have three ticket types like don't do that like so like we've tried it it just
creates a like we have to have um three times as many different emails go out that each person gets
their right link and it's it's just a lot to manage um and we try to get a little too fancy
too soon i think i don't know if it really moves the needle it doesn't make a difference like if
you do a lot of extra work i mean now that we've gone back and we've kind of been able to see what
has actually performed i think that it hasn't none of the extra stuff naturally moved the needle
but the consistency of being able to have a very clear path for people to be able to find out about
your event register for your event and then attend your event that has as simple as it can be for
somebody to do that um makes all the difference i think yeah that's great uh some of the chats if
you guys have any questions we can take a couple of questions and then we'll get back to our kind
of regular um questions i know some people submitted some things but any comments on this
in general or ideas cool everybody was all crystal clear i see susie's unmuted
no no you're just sure yeah um awesome well hopefully this makes it feel very accessible
um that's the goal so if you want to simplify it and try to demystify this whole idea of going live
um and i'll let me just make one other comment because i just saw michelle's face and i know
we've got some some uh worshipper worship leaders and stuff in here just like i think a live worship
session would be awesome like to host a live worship thing or dj or whatever
you want to do. Yeah that stuff does so well because it's just it's so easy to join like
you could just you could just go and that's more of a like a broadcast obviously you wouldn't
probably use Zoom but you can just do something like restream and just broadcast that message
out into YouTube and Facebook and just let people kind of participate in the chat.
And then I would say a level two of that is you can invite people that whether it's a prayer
ministry team, friends of yours that are part of the worship, prophetic people to be in the chat
ministering to people while you're leading the worship or doing a concert. You don't have to
do that but if you wanted to level up yeah that's something too that you can do that is really fun
and cool and we've been a part of some of that type of stuff before. Really good and I would also
just like the challenge to end on this the call to action is like pick a date like just put something
out in the future just attempt to do your first online event when there's no pressure so just
just put a date on the calendar pick and then you can still figure out what the topic is and then
just do a little promotion and just see who shows up and just see what happens because you'll get to
connect with your who in a totally different way that you haven't before so that's online
events and we hope you guys have a good first event.