WEBVTT 1 00:00:00.000 --> 00:00:04.040 All righty then, this is the basic USPTO website. 2 00:00:04.040 --> 00:00:07.160 Everybody's familiar with how to get here. 3 00:00:07.160 --> 00:00:11.240 In case anybody is not for some reason, 4 00:00:11.240 --> 00:00:14.000 it is now in the chat. 5 00:00:14.000 --> 00:00:15.680 How done. 6 00:00:15.680 --> 00:00:17.120 All right, trademarks. 7 00:00:17.120 --> 00:00:18.480 We're going into trademarks 8 00:00:21.800 --> 00:00:23.840 and then we're going into search, right? 9 00:00:23.840 --> 00:00:25.700 So we click on search trademarks. 10 00:00:26.800 --> 00:00:29.600 Now we go back to the screen that we've all seen before. 11 00:00:30.360 --> 00:00:32.200 We click on the search button 12 00:00:34.040 --> 00:00:35.680 and now we're going to do a, 13 00:00:35.680 --> 00:00:37.280 you're not gonna do a basic word search 14 00:00:37.280 --> 00:00:39.420 because a logo is not a word, right? 15 00:00:39.420 --> 00:00:42.080 It's a logo, it's a design. 16 00:00:42.080 --> 00:00:44.600 So for that reason, if I actually, 17 00:00:44.600 --> 00:00:46.080 let me just share my screen. 18 00:00:46.080 --> 00:00:50.580 I'll just say famous design logos. 19 00:00:52.480 --> 00:00:55.040 Let's give you some examples of images 20 00:00:55.040 --> 00:00:58.040 of famous design logos. 21 00:00:58.040 --> 00:01:01.880 Okay, so can everybody see like my Google search, right? 22 00:01:01.880 --> 00:01:05.200 So these are like examples of famous design logos. 23 00:01:07.120 --> 00:01:10.340 And like, so some might be saying, well, hold it, Google. 24 00:01:10.340 --> 00:01:12.400 Like Google is a wordmark. 25 00:01:12.400 --> 00:01:13.560 It's like, yeah, it is a wordmark, 26 00:01:13.560 --> 00:01:15.560 but you notice what they did here 27 00:01:15.560 --> 00:01:17.760 was they did something similar to what Mary did. 28 00:01:17.760 --> 00:01:19.720 Like Mary used that Bodhi 29 00:01:19.720 --> 00:01:23.040 and she made that into an actual character in the word. 30 00:01:23.040 --> 00:01:24.960 So she actually has, 31 00:01:24.960 --> 00:01:27.120 she can have protection of the wordmark 32 00:01:29.640 --> 00:01:32.240 and she can have protection of the logo. 33 00:01:32.240 --> 00:01:36.260 The logo would be the Bodhi inside the word. 34 00:01:36.260 --> 00:01:37.880 So that would be a logo. 35 00:01:37.880 --> 00:01:39.000 And then the Bodhi alone, 36 00:01:39.000 --> 00:01:42.000 if she uses the Bodhi alone, completely alone, 37 00:01:43.240 --> 00:01:45.960 then that would be protectable too, right? 38 00:01:45.960 --> 00:01:47.920 But it depends upon how she using it. 39 00:01:47.920 --> 00:01:50.320 So in any case, in this case for Google, 40 00:01:50.320 --> 00:01:51.800 they have the wordmark Google, 41 00:01:51.800 --> 00:01:54.160 but they also have this other version here 42 00:01:54.160 --> 00:01:56.120 that's in color. 43 00:01:56.120 --> 00:01:58.360 So they want to be able to own the color version. 44 00:01:58.360 --> 00:01:59.840 So they actually have a trademark 45 00:01:59.840 --> 00:02:01.640 for the color version as well. 46 00:02:01.640 --> 00:02:02.800 They do it different ways. 47 00:02:02.800 --> 00:02:03.800 And as you can imagine, 48 00:02:03.800 --> 00:02:06.200 Google has a ridiculous number of trademarks, 49 00:02:06.200 --> 00:02:07.280 but if you just scroll down, 50 00:02:07.280 --> 00:02:09.320 you'll see there's the Apple, right? 51 00:02:09.320 --> 00:02:11.600 Second, you see that, who do you think of? 52 00:02:11.600 --> 00:02:13.680 The corporation Apple, right? 53 00:02:13.680 --> 00:02:16.200 So, and that right there, 54 00:02:16.200 --> 00:02:18.920 the green woman that looks like she's yelling 55 00:02:19.880 --> 00:02:23.180 at everybody to come in and get a cup of coffee, right? 56 00:02:23.180 --> 00:02:27.740 That one right there, that is Starbucks, right? 57 00:02:27.740 --> 00:02:29.820 So, the second you look at them, 58 00:02:29.820 --> 00:02:32.820 that's the whole thing with these trademarks. 59 00:02:32.820 --> 00:02:34.780 And this, what I find is amazing 60 00:02:34.780 --> 00:02:37.380 is that Target actually has a trademark on a Target. 61 00:02:37.380 --> 00:02:38.820 That to me is amazing, 62 00:02:38.820 --> 00:02:42.020 but that was really smart the way they did that. 63 00:02:42.020 --> 00:02:43.380 Very famous trademark. 64 00:02:43.380 --> 00:02:44.380 Everybody knows it. 65 00:02:44.380 --> 00:02:47.740 The night, the golden arches. 66 00:02:47.740 --> 00:02:50.260 And for those who have watched coming to America, 67 00:02:50.260 --> 00:02:53.060 the golden arcs, you know, remember that? 68 00:02:53.900 --> 00:02:56.500 This isn't McDonald's, it's McDowell's. 69 00:02:56.500 --> 00:02:57.780 So, if you want to see a really good, 70 00:02:57.780 --> 00:03:00.820 funny trademark movie, that's in coming to America, 71 00:03:00.820 --> 00:03:03.300 although there's a lot of inappropriate parts to it, 72 00:03:03.300 --> 00:03:05.820 but still there's a lot of funny trademark stuff. 73 00:03:05.820 --> 00:03:08.940 Twitter, there's their bird thing, right? 74 00:03:08.940 --> 00:03:10.500 So, when you put all that together, 75 00:03:10.500 --> 00:03:12.280 let me make sure that you're still looking 76 00:03:12.280 --> 00:03:15.060 at the same screen that I am trying to share with you 77 00:03:15.060 --> 00:03:17.140 by refreshing for you. 78 00:03:17.140 --> 00:03:20.860 Okay, so those are all designs. 79 00:03:20.860 --> 00:03:22.460 Those aren't word marks. 80 00:03:22.860 --> 00:03:26.060 So, you can't search that under the first link here. 81 00:03:26.060 --> 00:03:27.460 I've had people, you know, 82 00:03:27.460 --> 00:03:31.100 say I'm looking for the Twitter bird, 83 00:03:31.100 --> 00:03:32.940 but I can't find it under the word search. 84 00:03:32.940 --> 00:03:34.540 So, right, because it's not a word, right? 85 00:03:34.540 --> 00:03:36.060 So, go to the second one. 86 00:03:36.060 --> 00:03:37.220 Second one's for designs. 87 00:03:37.220 --> 00:03:38.620 So, now you click on the design. 88 00:03:38.620 --> 00:03:42.180 All right, now what I'm going to do, 89 00:03:42.180 --> 00:03:44.220 let me back up a second. 90 00:03:44.220 --> 00:03:46.100 I think I'm going to do something first. 91 00:03:46.100 --> 00:03:47.740 Let me do a really quick, 92 00:03:49.340 --> 00:03:52.260 trying to think of a really good example for you. 93 00:03:53.060 --> 00:03:55.660 So, what if I just type in Swoosh? 94 00:03:58.300 --> 00:03:59.260 Let's see. 95 00:04:00.380 --> 00:04:02.940 Actually, let me make it even better. 96 00:04:02.940 --> 00:04:03.940 I'll do Nike 97 00:04:06.380 --> 00:04:08.020 as the owner 98 00:04:10.420 --> 00:04:12.380 of the mark, and then Swoosh. 99 00:04:15.900 --> 00:04:19.260 Oh, now somebody should be able to tell me what I did wrong. 100 00:04:20.100 --> 00:04:22.940 Does anybody see what I did wrong there? 101 00:04:22.940 --> 00:04:24.180 Dan, what did I do wrong? 102 00:04:26.340 --> 00:04:27.620 Or instead of and. 103 00:04:27.620 --> 00:04:29.380 You got it, there it is. 104 00:04:29.380 --> 00:04:30.820 Very good. 105 00:04:30.820 --> 00:04:32.500 Now you submit the query. 106 00:04:32.500 --> 00:04:34.260 Now, see how much better that is? 107 00:04:34.260 --> 00:04:35.660 Now you can actually see the Swoosh. 108 00:04:35.660 --> 00:04:37.220 There it is, pops right up. 109 00:04:37.220 --> 00:04:40.060 That was the difference between like 25,000 returns. 110 00:04:40.060 --> 00:04:42.020 And this is what you're going to run into. 111 00:04:42.020 --> 00:04:43.580 You're going to start doing your own searches 112 00:04:43.580 --> 00:04:46.380 and you're going to go, there are too many results. 113 00:04:46.700 --> 00:04:50.300 When I did a search for Nike and the Swoosh, 114 00:04:50.300 --> 00:04:53.780 I got 4,597 trademarks. 115 00:04:53.780 --> 00:04:57.180 And no, it's because you search for Swoosh alone 116 00:04:57.180 --> 00:04:58.700 and Nike alone. 117 00:04:58.700 --> 00:05:00.500 And so what you want to do instead. 118 00:05:00.000 --> 00:05:03.960 is just make sure you have that operator change to end. 119 00:05:03.960 --> 00:05:07.240 Now, boom, shows right up real fast, right? 120 00:05:07.240 --> 00:05:12.240 Okay, so now let's just grab one of the swooshes here. 121 00:05:13.120 --> 00:05:15.240 It's probably, actually, that's a word mark. 122 00:05:15.240 --> 00:05:19.120 Let me do this one too. 123 00:05:19.120 --> 00:05:21.180 That's the swoosh mark too. 124 00:05:22.080 --> 00:05:23.840 Yeah, I'm gonna show you something. 125 00:05:24.960 --> 00:05:26.840 Yeah, all right, this is a really good example. 126 00:05:26.880 --> 00:05:30.680 Okay, so what we just did was we searched 127 00:05:30.680 --> 00:05:35.680 for the term swoosh in any field, right? 128 00:05:36.160 --> 00:05:41.160 But if you search instead under description of mark, 129 00:05:44.200 --> 00:05:46.460 you see that there, description of mark? 130 00:05:49.280 --> 00:05:54.280 If I search for swoosh under description of mark, 131 00:05:57.440 --> 00:05:58.560 let's see what we get. 132 00:05:58.560 --> 00:05:59.880 Now, these are old ones. 133 00:05:59.880 --> 00:06:00.720 There's a swoosh. 134 00:06:00.720 --> 00:06:02.680 You see the swoosh there? 135 00:06:02.680 --> 00:06:04.840 See how all of a sudden the swoosh pops up? 136 00:06:05.800 --> 00:06:07.680 I'm gonna show you why that is. 137 00:06:07.680 --> 00:06:09.220 Now, this is an old one of theirs. 138 00:06:09.220 --> 00:06:12.080 We'll show you some newer ones in a second, 139 00:06:12.080 --> 00:06:13.880 but I'm gonna show you why this is. 140 00:06:15.400 --> 00:06:16.760 I wanna give you a better example. 141 00:06:16.760 --> 00:06:18.040 This is a boring example. 142 00:06:18.040 --> 00:06:20.400 Let me see, maybe the chance will be better. 143 00:06:20.400 --> 00:06:21.680 Yeah, that's a better example. 144 00:06:21.680 --> 00:06:23.040 It's easier to see, okay. 145 00:06:23.880 --> 00:06:26.480 All right, do you see right over here in this field here, 146 00:06:27.120 --> 00:06:29.040 the design search code? 147 00:06:29.040 --> 00:06:29.880 See that? 148 00:06:31.680 --> 00:06:36.000 It says shields or crests for figurative elements 149 00:06:36.000 --> 00:06:38.780 contained therein or superimposed thereon. 150 00:06:40.400 --> 00:06:44.120 It's kind of laying out exactly what that, 151 00:06:44.120 --> 00:06:46.880 what this thing here is. 152 00:06:46.880 --> 00:06:48.720 It's kind of telling you how they're searching 153 00:06:48.720 --> 00:06:51.120 for that term, right? 154 00:06:51.120 --> 00:06:52.880 The examiner, how's this search, 155 00:06:52.880 --> 00:06:56.400 how's he actually going to search for that term? 156 00:06:57.240 --> 00:06:59.640 Now, there's another field that is actually really helpful 157 00:06:59.640 --> 00:07:00.680 is under here. 158 00:07:00.680 --> 00:07:03.480 See the terminology description of mark. 159 00:07:03.480 --> 00:07:04.320 Do you see that? 160 00:07:05.360 --> 00:07:06.480 I just highlighted it. 161 00:07:06.480 --> 00:07:08.800 Let me make it bigger so everybody can see it. 162 00:07:11.920 --> 00:07:13.880 All right, do you see that right there? 163 00:07:15.200 --> 00:07:17.880 Description of mark, right? 164 00:07:17.880 --> 00:07:20.480 Okay, anytime you file a trademark application, 165 00:07:20.480 --> 00:07:22.880 you remember from day number two, 166 00:07:22.880 --> 00:07:24.440 when you file a trademark application, 167 00:07:24.440 --> 00:07:25.920 if you file it on the design, 168 00:07:25.920 --> 00:07:29.760 you have to describe it, okay? 169 00:07:29.760 --> 00:07:32.840 So if you actually search for the word 170 00:07:32.840 --> 00:07:35.160 in the description of the trademark, 171 00:07:35.160 --> 00:07:38.000 you can actually find the results as logos. 172 00:07:38.920 --> 00:07:40.040 Does that make sense? 173 00:07:40.040 --> 00:07:40.880 Let me say it again. 174 00:07:40.880 --> 00:07:42.880 I'll say it slower, okay? 175 00:07:42.880 --> 00:07:45.880 When you file a trademark application, 176 00:07:45.880 --> 00:07:47.640 you have to describe the logo. 177 00:07:47.640 --> 00:07:52.040 If you actually do a new trademark application, 178 00:07:52.160 --> 00:07:54.440 if I went back right now, 179 00:07:54.440 --> 00:07:56.160 let me shrink my screen a little bit, 180 00:07:56.160 --> 00:07:58.240 minus, minus, minus. 181 00:07:58.240 --> 00:08:03.240 Go back here, go to trademarks, apply online. 182 00:08:03.240 --> 00:08:08.240 And let's say I was going to file a brand new application. 183 00:08:09.760 --> 00:08:11.640 I'm not gonna do the whole thing for you, 184 00:08:11.640 --> 00:08:14.880 but once you click that button and you register, 185 00:08:14.880 --> 00:08:18.280 you'll come up to a screen that says My USPTO. 186 00:08:18.280 --> 00:08:21.720 You'll log in with your government account 187 00:08:22.400 --> 00:08:23.480 and you'll enter in your USPTO info. 188 00:08:23.480 --> 00:08:27.800 Once you do that, you'll get a pass, 189 00:08:27.800 --> 00:08:29.880 you'll enter in your password 190 00:08:29.880 --> 00:08:31.800 and then your cell phone old thing, 191 00:08:31.800 --> 00:08:33.840 or you'll get an email, you do all that. 192 00:08:33.840 --> 00:08:35.679 Once you've gone through all of that, 193 00:08:35.679 --> 00:08:38.039 you're gonna fill out a new trademark application. 194 00:08:38.039 --> 00:08:40.799 Once you fill out your new trademark application, 195 00:08:40.799 --> 00:08:43.480 one of the fields in there is going to be 196 00:08:43.480 --> 00:08:46.640 for you to actually enter a description of your trademark. 197 00:08:47.840 --> 00:08:49.120 Does everybody remember that? 198 00:08:49.120 --> 00:08:50.960 Or do you want me to show you 199 00:08:51.000 --> 00:08:53.000 how to follow the trademark application again 200 00:08:53.000 --> 00:08:54.920 and show you where to enter that field? 201 00:08:55.800 --> 00:08:56.680 You remember that? 202 00:08:56.680 --> 00:08:58.200 So when you file the application, 203 00:08:58.200 --> 00:09:01.520 it says enter description of trademark, right? 204 00:09:01.520 --> 00:09:02.560 That's all it says. 205 00:09:02.560 --> 00:09:05.800 And so you just type in a swoosh, 206 00:09:05.800 --> 00:09:08.320 or you say, like, if it's a crown, 207 00:09:08.320 --> 00:09:10.840 you'd say a crown, right? 208 00:09:10.840 --> 00:09:12.400 You just type it in. 209 00:09:12.400 --> 00:09:15.120 You just describe what your logo looks like. 210 00:09:15.120 --> 00:09:18.200 So let's do Mary's example. 211 00:09:18.200 --> 00:09:20.440 Unmute Mary, let me unmute Mary. 212 00:09:20.920 --> 00:09:23.160 So let's go to Mary's example. 213 00:09:23.160 --> 00:09:26.440 All right, so Mary, what's your, 214 00:09:26.440 --> 00:09:28.400 is it Innovative Therapy again? 215 00:09:28.400 --> 00:09:30.160 Innovative Therapy PC. 216 00:09:30.160 --> 00:09:33.080 The attorney told me I had to use PC all the time. 217 00:09:34.160 --> 00:09:36.000 You don't, but anyways, that's all right. 218 00:09:36.000 --> 00:09:38.760 Okay, so, all right, so this is, 219 00:09:38.760 --> 00:09:40.560 let me share the screen here, 220 00:09:41.800 --> 00:09:43.640 just because this is gonna be hilarious 221 00:09:43.640 --> 00:09:44.960 to actually figure out. 222 00:09:44.960 --> 00:09:45.800 Let's see. 223 00:09:48.080 --> 00:09:50.400 So you stop, there you go, screen sharing. 224 00:09:51.360 --> 00:09:52.200 So there it is. 225 00:09:52.200 --> 00:09:55.240 So right here, we have Innovative Therapy. 226 00:09:55.240 --> 00:09:58.000 So now, here's that, 227 00:09:59.440 --> 00:10:00.280 the. 228 00:10:00.000 --> 00:10:02.180 Bodhi, right? 229 00:10:02.180 --> 00:10:04.520 So the Bodhi is inside of this, 230 00:10:04.520 --> 00:10:08.480 inside of the word innovative therapy PC. 231 00:10:08.480 --> 00:10:12.040 So if she were going to try to get a registration 232 00:10:12.040 --> 00:10:14.200 just for the Bodhi alone, 233 00:10:14.200 --> 00:10:17.320 like she would have to describe that. 234 00:10:17.320 --> 00:10:20.240 Okay, so now somebody tell me, 235 00:10:21.360 --> 00:10:23.760 would that be in the case, stop share screen, 236 00:10:24.980 --> 00:10:26.720 how would you describe that? 237 00:10:26.720 --> 00:10:28.120 Like type in the chat, 238 00:10:29.120 --> 00:10:31.640 how would you, Mary, you can't help. 239 00:10:31.640 --> 00:10:33.720 Cause this is yours, you know how to describe it, 240 00:10:33.720 --> 00:10:34.880 you did it right. 241 00:10:34.880 --> 00:10:37.560 So other people type in the chat, 242 00:10:37.560 --> 00:10:39.800 how would you describe, 243 00:10:39.800 --> 00:10:42.160 this would be a really good example for everybody 244 00:10:42.160 --> 00:10:44.120 cause you're going to have to do this with your own logos. 245 00:10:44.120 --> 00:10:46.880 So why not do it with somebody who actually, 246 00:10:46.880 --> 00:10:48.520 as you know, is doing this. 247 00:10:48.520 --> 00:10:51.680 So this, just the character there, 248 00:10:51.680 --> 00:10:54.640 how would you describe that character? 249 00:10:55.600 --> 00:11:00.600 When I use him is, I actually use him with the son 250 00:11:01.600 --> 00:11:03.800 cause it's supposed to represent. 251 00:11:03.800 --> 00:11:05.560 I'm just asking them how they describe 252 00:11:05.560 --> 00:11:07.000 the person reaching out, that's it. 253 00:11:07.000 --> 00:11:07.840 Okay. 254 00:11:07.840 --> 00:11:09.040 That's all. 255 00:11:09.040 --> 00:11:11.560 All right, so would that be in the case, 256 00:11:11.560 --> 00:11:12.900 people type in the chat. 257 00:11:14.880 --> 00:11:18.160 Let's see, human body. 258 00:11:18.160 --> 00:11:20.360 Wow, okay, let's see. 259 00:11:20.360 --> 00:11:23.240 Purple silhouette of human figure with one knee raised 260 00:11:23.240 --> 00:11:24.840 and one, who wrote that? 261 00:11:25.800 --> 00:11:27.080 Oh my gosh. 262 00:11:27.080 --> 00:11:31.040 That's like, I want that person to be my lawyer. 263 00:11:31.040 --> 00:11:34.560 Like, that was really good, that was like perfect. 264 00:11:35.760 --> 00:11:40.240 Image of body as representative of a letter, okay. 265 00:11:40.240 --> 00:11:43.520 Single color body with one arm reaching up to the sky 266 00:11:43.520 --> 00:11:46.760 and one knee lifted as though they are jumping 267 00:11:46.760 --> 00:11:47.720 to grab a star. 268 00:11:47.720 --> 00:11:49.520 All right, that's awesome. 269 00:11:49.520 --> 00:11:51.120 Yeah, these are good examples. 270 00:11:51.120 --> 00:11:51.960 Okay. 271 00:11:52.760 --> 00:11:57.520 So as we just kind of went through, 272 00:11:57.520 --> 00:11:59.160 you'll see there's a lot of different ways 273 00:11:59.160 --> 00:12:00.960 you can describe this thing, right? 274 00:12:00.960 --> 00:12:04.960 But I gotta say that the one of the, 275 00:12:05.880 --> 00:12:06.720 who's Angela, right? 276 00:12:06.720 --> 00:12:07.880 Was that the first one? 277 00:12:09.160 --> 00:12:10.000 There was one- 278 00:12:10.000 --> 00:12:10.840 You gotta look in the chat, 279 00:12:10.840 --> 00:12:12.400 Jill's got a pretty good one going on too. 280 00:12:12.400 --> 00:12:15.200 Single color body with one arm reaching up to the sky 281 00:12:15.200 --> 00:12:17.520 and one knee lifted as though they are jumping 282 00:12:17.520 --> 00:12:18.720 to grab a star. 283 00:12:18.720 --> 00:12:21.080 Yeah, what I would say is just remove the star thing, 284 00:12:21.720 --> 00:12:24.120 but I think that's because you see the sun in the picture. 285 00:12:24.120 --> 00:12:28.560 So in any case, if we were just going for the person there 286 00:12:28.560 --> 00:12:30.400 without that sun there, 287 00:12:30.400 --> 00:12:33.400 then I would say, yeah, absolutely, that nailed it. 288 00:12:33.400 --> 00:12:34.920 You know, I think what Jill said, 289 00:12:34.920 --> 00:12:37.440 nails it, just get rid of the star. 290 00:12:37.440 --> 00:12:40.680 But what I'm doing by showing you this is, 291 00:12:40.680 --> 00:12:44.840 there's a lot of different ways you can describe it, okay? 292 00:12:44.840 --> 00:12:46.000 Like there's a lot, 293 00:12:46.000 --> 00:12:48.680 we have a number of different people here 294 00:12:48.680 --> 00:12:49.880 and a number of you came out 295 00:12:49.880 --> 00:12:51.680 with really good descriptions. 296 00:12:51.680 --> 00:12:53.600 But I would say you don't, 297 00:12:53.600 --> 00:12:56.040 what you don't wanna do is make it so broad 298 00:12:56.040 --> 00:12:57.320 that you have no coverage, 299 00:12:57.320 --> 00:12:59.280 but you don't wanna make it so narrow 300 00:12:59.280 --> 00:13:01.160 that you have no coverage. 301 00:13:01.160 --> 00:13:05.640 So for that reason, like human body, that wouldn't work. 302 00:13:05.640 --> 00:13:07.800 I mean, that's gonna cover like basically everything 303 00:13:07.800 --> 00:13:11.040 from a dead body, you know, from CSI 304 00:13:12.040 --> 00:13:16.080 to like a person who's newly born to anything else. 305 00:13:16.080 --> 00:13:18.280 So it has to be more descriptive than that. 306 00:13:19.120 --> 00:13:21.200 But I really like this Angela's one, 307 00:13:21.200 --> 00:13:24.600 purple silhouette of human figure. 308 00:13:24.600 --> 00:13:27.720 And look, Mary, like she's got the gender neutral thing 309 00:13:27.720 --> 00:13:29.880 there, human figure, it doesn't say male or female. 310 00:13:29.880 --> 00:13:31.480 Look at that, she got it. 311 00:13:31.480 --> 00:13:33.960 With one knee raised and one arm up. 312 00:13:33.960 --> 00:13:35.360 So that's pretty good. 313 00:13:35.360 --> 00:13:38.920 All right, so with that, that's basically a description. 314 00:13:38.920 --> 00:13:42.120 So why did I walk us through that exercise? 315 00:13:42.120 --> 00:13:44.120 Let me explain to you why we did that. 316 00:13:44.960 --> 00:13:46.680 So I'm gonna stop sharing again 317 00:13:46.720 --> 00:13:48.320 and then share my screen again, 318 00:13:48.320 --> 00:13:50.000 just to make sure you all can see. 319 00:13:50.880 --> 00:13:54.680 Okay, let's go back to searching, trademarks, search. 320 00:13:55.920 --> 00:13:57.800 And when I go on, click on search 321 00:13:57.800 --> 00:14:00.400 and I click on word search. 322 00:14:00.400 --> 00:14:05.400 And let's just say, oh, crown, perfect example. 323 00:14:06.880 --> 00:14:09.880 There are so many crowns out there. 324 00:14:09.880 --> 00:14:11.600 So just description of mark. 325 00:14:13.600 --> 00:14:15.480 Design description would be good too. 326 00:14:16.480 --> 00:14:18.000 Yeah, cause it's a design mark. 327 00:14:18.000 --> 00:14:19.880 So if you select design description 328 00:14:19.880 --> 00:14:23.000 and put in the word crown, 329 00:14:24.000 --> 00:14:25.480 yeah, I knew there was gonna be a ton. 330 00:14:25.480 --> 00:14:26.480 Okay, all right. 331 00:14:28.080 --> 00:14:29.320 So let me just click one of them. 332 00:14:29.320 --> 00:14:30.160 All right, perfect. 333 00:14:30.160 --> 00:14:31.320 Okay, here we go. 334 00:14:31.320 --> 00:14:33.320 So let me show you what I did. 335 00:14:33.320 --> 00:14:35.560 I selected the word that describes 336 00:14:35.560 --> 00:14:37.280 what the logo looks like, right? 337 00:14:37.280 --> 00:14:39.320 So I said crown. 338 00:14:39.320 --> 00:14:40.320 And as you can imagine, 339 00:14:40.320 --> 00:14:43.200 there's like so many trademarks on crowns. 340 00:14:43.200 --> 00:14:44.960 There's a ridiculous number of them. 341 00:14:45.440 --> 00:14:48.000 So you're gonna have to be more precise than a crown. 342 00:14:48.000 --> 00:14:49.640 But if you wanna kind of determine 343 00:14:49.640 --> 00:14:51.120 whether or not you potentially infringe 344 00:14:51.120 --> 00:14:52.840 and you type crown, 345 00:14:52.840 --> 00:14:55.520 then anything that has a crown should pop up. 346 00:14:55.520 --> 00:14:56.360 All right. 347 00:14:56.360 --> 00:14:58.880 Now remember, just like I told you from day one, 348 00:14:58.880 --> 00:15:00.200 do not rely upon. 349 00:15:00.000 --> 00:15:06.080 your own searches, what I would do is I would do your own searches to knock out things that are 350 00:15:06.080 --> 00:15:11.600 obviously not good. You know, that's easy. Like, so if you have 10 potential trademarks or 10 351 00:15:11.600 --> 00:15:16.880 potential logos, and you search for crown and you go, Oh my gosh, there's like 40,000 trademarks 352 00:15:16.880 --> 00:15:21.680 with crowns in them. Nevermind, I'm not going for crowns. You know, that just tells you, you just 353 00:15:21.680 --> 00:15:27.200 saved yourself the money of going to a lawyer and saying, Hey, would you search for this crown? 354 00:15:27.200 --> 00:15:30.640 It's like, you know, you're like, all right, nevermind. Let's look for something else. 355 00:15:30.640 --> 00:15:35.840 Right. So that that's done. But what you don't do is you don't do a search here and then say, 356 00:15:35.840 --> 00:15:39.680 well, I couldn't find it. Therefore it must be clear. You're not an expert in the field. 357 00:15:41.200 --> 00:15:50.560 Right. Like just, just because like, you know, how to take cold medicine doesn't mean that if, 358 00:15:50.560 --> 00:15:55.440 if you have like 106 fever, you're just like, Oh, I'll just take cold medicine. It's like, 359 00:15:55.440 --> 00:16:00.800 no, there's something wrong. You should see an expert. Right. So there's a difference. His name's 360 00:16:00.800 --> 00:16:08.080 Jesus. But anyways what I would do is I would make sure that if you do your first top level search 361 00:16:08.880 --> 00:16:13.760 and it looks clear, if you're searching for multiple things, narrow it down to ones that 362 00:16:13.760 --> 00:16:18.000 look like they're good. And then bring that to your attorney to make sure that they know 363 00:16:18.000 --> 00:16:22.160 what they're, that they're clearing it for you. That's going to serve you for multiple reasons. 364 00:16:22.160 --> 00:16:27.600 One is it's going to make it. So you, you feel more confident that you're known and friends, 365 00:16:27.600 --> 00:16:31.040 but the second one is you're relying upon the legal opinion of an attorney. 366 00:16:31.040 --> 00:16:34.720 So if somebody comes out and said, you willfully infringe my trademark, 367 00:16:34.720 --> 00:16:40.640 you just show them the letter from your lawyer. You say, no, my lawyer said that I did not 368 00:16:40.640 --> 00:16:46.480 infringe. So maybe I do infringe, but I can't possibly willful infringe. If I was following 369 00:16:46.480 --> 00:16:54.960 the instruction of an expert, like, how do you say that myself as a commonplace individual who 370 00:16:54.960 --> 00:17:00.240 does not understand trademark law, like a lawyer who relied upon the opinion of a lawyer, how do 371 00:17:00.240 --> 00:17:06.640 you say that I willfully infringed? If I relied upon the opinion of an expert, that doesn't make 372 00:17:06.640 --> 00:17:12.000 sense. And that will get you out of that'll typically get you out of the situation where 373 00:17:12.000 --> 00:17:17.359 you're, you're looking at willful infringement, you know, it'll change it to, yeah, maybe you are 374 00:17:17.359 --> 00:17:22.000 infringing, but again, now you're not looking at paying attorney's fees of the other party. 375 00:17:22.000 --> 00:17:28.560 You're not potentially paying treble damages for infringement because you relied upon the, 376 00:17:28.560 --> 00:17:35.200 the opinion of an expert. Okay. So I typed in the word crown. Then I looked up design description. 377 00:17:35.200 --> 00:17:40.160 Why did I look up design description? Cause every single person that files a trademark on a logo 378 00:17:40.880 --> 00:17:47.920 is going to have to describe the logo. And it's kind of silly. If you, if you do a trademark 379 00:17:47.920 --> 00:17:54.560 application for a crown for this, and you don't use the word crown, I mean, what are you going 380 00:17:54.560 --> 00:18:00.160 to say? Like a rectangular object, having pointed portions on the very top that can potentially be 381 00:18:00.160 --> 00:18:07.440 worn upon a person's head. Like now just say crown. Like, I mean, are there some people out 382 00:18:07.440 --> 00:18:12.080 there that might describe it the way I just said? Yup. And that's why you want to get a professional 383 00:18:12.080 --> 00:18:16.720 searcher also when you're ready to go forward, because they'll search, not just the word crown, 384 00:18:16.720 --> 00:18:21.760 they'll search anything that could potentially be interpreted to be a crown. Okay. And they're not 385 00:18:21.760 --> 00:18:26.640 just going to search for words. They actually have design codes so that all crowns are going 386 00:18:26.640 --> 00:18:34.400 to fall under a specific design search code. So you see over here crowns. So they they've got, 387 00:18:34.400 --> 00:18:39.760 there are codes for everything. When you actually file a trademark application, 388 00:18:39.760 --> 00:18:50.560 they categorize what you filed into a specific, a specific category. So they say crowns belong 389 00:18:50.560 --> 00:18:59.440 in this section, you know, like circles belong in that section. And so the, your professional 390 00:18:59.440 --> 00:19:03.280 searcher will know what section crowns are associated with, and they'll search for everything 391 00:19:03.280 --> 00:19:09.600 in that area. So even if the word crown was not in the description, which it is here, you'll see 392 00:19:09.600 --> 00:19:14.560 like description of mark color is not claimed. Remember how I told all of you, when you file 393 00:19:14.560 --> 00:19:18.720 your trademark applications, if you're using many different colors for your logos, I told you to 394 00:19:18.720 --> 00:19:26.320 file in what black and white, right? By doing black and white, you end up covering all the colors. 395 00:19:27.440 --> 00:19:31.920 I need to actually find, I actually said I was going to find that law for you. So let me see 396 00:19:31.920 --> 00:19:38.480 if I could find it and post it in the Facebook group. So you have that. Ray, can you DM me on 397 00:19:38.480 --> 00:19:43.120 that just so I don't forget right after I want to post that just to make sure I'm not making a, 398 00:19:43.120 --> 00:19:48.640 they didn't change the law on that. So nobody runs into issues. Okay. So the main point of all this, 399 00:19:49.200 --> 00:19:53.760 every single filing with the trademark office is going to have a description, use a word 400 00:19:54.640 --> 00:19:59.760 that is going to be a description of what you're going to use for a logo. If it's a crown, 401 00:20:00.000 --> 00:20:00.960 Type the word clown. 402 00:20:00.960 --> 00:20:03.560 If it's a swoosh, type the word swoosh. 403 00:20:03.560 --> 00:20:05.640 But just realize that the word that you're using 404 00:20:05.640 --> 00:20:07.880 may not be the word that everybody else uses. 405 00:20:08.920 --> 00:20:11.200 That's the problem. 406 00:20:11.200 --> 00:20:13.640 That's where, that's why it helps to actually 407 00:20:13.640 --> 00:20:16.160 have a professional to do the search 408 00:20:16.160 --> 00:20:19.360 because you may be in a situation 409 00:20:19.360 --> 00:20:22.280 where you actually don't realize 410 00:20:22.280 --> 00:20:25.200 that the word that you're using to search 411 00:20:25.200 --> 00:20:27.320 is not the word that somebody else used 412 00:20:27.320 --> 00:20:28.840 and therefore it doesn't catch it. 413 00:20:28.840 --> 00:20:31.080 It's similar to like patent searches. 414 00:20:31.080 --> 00:20:32.320 You can do a patent search 415 00:20:32.320 --> 00:20:34.960 on the United States Patent and Trademark Office. 416 00:20:34.960 --> 00:20:37.240 And so you've got a brand new bicycle, right? 417 00:20:37.240 --> 00:20:39.840 And so you want to file a patent application on a bicycle. 418 00:20:39.840 --> 00:20:42.120 So you search for the word bicycle. 419 00:20:42.120 --> 00:20:44.200 The problem is that the guy who actually filed 420 00:20:44.200 --> 00:20:46.480 or the gal who filed the patent application on the bicycle 421 00:20:46.480 --> 00:20:48.520 didn't use the word bicycle. 422 00:20:48.520 --> 00:20:51.520 They use apparatus. 423 00:20:51.520 --> 00:20:54.680 They use a word like riding apparatus. 424 00:20:56.280 --> 00:20:57.240 Well, you're out of luck. 425 00:20:57.240 --> 00:20:59.040 You look for the word bicycle. 426 00:20:59.040 --> 00:21:01.120 It's the exact same thing that you created. 427 00:21:01.120 --> 00:21:04.160 You're potentially committing patent infringement 428 00:21:04.160 --> 00:21:07.160 but they didn't use the exact word that you listed. 429 00:21:07.160 --> 00:21:09.440 So therefore the result is that you could potentially 430 00:21:09.440 --> 00:21:12.240 infringe somebody else's intellectual property 431 00:21:12.240 --> 00:21:13.840 even though you didn't intend to. 432 00:21:13.840 --> 00:21:15.600 And you even did a search. 433 00:21:15.600 --> 00:21:18.680 This is why we use professionals in these areas. 434 00:21:18.680 --> 00:21:21.800 All right, so I'll give you the Thompson info. 435 00:21:21.800 --> 00:21:24.120 There is no such thing as a Thompson affiliate link. 436 00:21:24.120 --> 00:21:26.400 So I get nothing out of it except blessing you guys. 437 00:21:26.400 --> 00:21:28.000 So it's not about that, all right? 438 00:21:28.000 --> 00:21:29.960 So I want to make sure you guys don't get into trouble 439 00:21:29.960 --> 00:21:32.960 but you can by all means do these kinds of searches yourself. 440 00:21:32.960 --> 00:21:36.120 So find a description of what you're looking for 441 00:21:36.120 --> 00:21:37.840 and then search for that. 442 00:21:37.840 --> 00:21:40.160 Now, let me explain to you after you do a search 443 00:21:40.160 --> 00:21:42.360 why is it that there's a blank here? 444 00:21:43.280 --> 00:21:44.280 See this blank? 445 00:21:45.560 --> 00:21:47.440 You notice there's a blank there. 446 00:21:47.440 --> 00:21:48.840 There's a blank there. 447 00:21:48.840 --> 00:21:50.760 There's a blank there. 448 00:21:50.760 --> 00:21:52.160 There's a blank there. 449 00:21:52.160 --> 00:21:55.000 Okay, so there's a reason why the blanks are there. 450 00:21:55.960 --> 00:21:57.000 All right, and the reason why 451 00:21:57.000 --> 00:21:58.560 is when you click on those trademarks, 452 00:21:58.560 --> 00:22:01.200 you see there's no words, right? 453 00:22:01.200 --> 00:22:05.360 So I click on this trademark, no word, right? 454 00:22:05.360 --> 00:22:09.680 I click on this trademark, no word, right? 455 00:22:11.120 --> 00:22:12.640 So this says, I'm assuming this is a bee 456 00:22:12.640 --> 00:22:13.880 that's wearing a crown. 457 00:22:15.040 --> 00:22:20.040 So let's just see if you look at the description of the mark. 458 00:22:22.520 --> 00:22:24.200 Oh, there's a really good example here. 459 00:22:24.240 --> 00:22:27.000 All right, so this is description that was, 460 00:22:27.000 --> 00:22:29.680 can you guys see the bee on the screen? 461 00:22:29.680 --> 00:22:31.880 Yeah, okay, let me make it a little bigger. 462 00:22:34.080 --> 00:22:36.760 All right, this is a bee that was filed. 463 00:22:36.760 --> 00:22:40.000 It's an intent to use application, see section 1B. 464 00:22:41.360 --> 00:22:44.480 It was filed September 8th, 2021. 465 00:22:45.880 --> 00:22:48.440 But when they filed the trademark application, look at this. 466 00:22:48.440 --> 00:22:52.760 Look how down here, the colors, yellow, orange, brown, 467 00:22:52.760 --> 00:22:55.240 blah, blah, blah, blah, blah, right? 468 00:22:55.240 --> 00:22:56.640 You see right here where it says, 469 00:22:56.640 --> 00:22:59.240 the bee wears a gold, what? 470 00:22:59.240 --> 00:23:02.640 Crown, see, there's a word crown. 471 00:23:02.640 --> 00:23:05.920 And then on top of that, you'll see that the searcher, 472 00:23:05.920 --> 00:23:07.240 when they did a search, 473 00:23:07.240 --> 00:23:10.480 they use the class associated with crowns. 474 00:23:10.480 --> 00:23:12.000 So that's why it came up. 475 00:23:12.000 --> 00:23:15.040 But since there is no word in the trademark, 476 00:23:15.040 --> 00:23:16.760 when you actually look at the results, 477 00:23:16.760 --> 00:23:19.280 you just see a blank space. 478 00:23:19.280 --> 00:23:20.800 That's all that means. 479 00:23:20.800 --> 00:23:25.520 It just means that the trademark itself 480 00:23:25.520 --> 00:23:26.800 does not include words. 481 00:23:26.800 --> 00:23:28.480 The logo does not include words. 482 00:23:29.480 --> 00:23:32.280 So all of these other ones, 483 00:23:33.400 --> 00:23:35.260 let's pick one that's not offensive. 484 00:23:37.240 --> 00:23:41.960 Let's go with ALM culture. 485 00:23:41.960 --> 00:23:43.240 Let's see what that is. 486 00:23:43.240 --> 00:23:44.640 All right, there you go. 487 00:23:44.640 --> 00:23:49.300 So for ALM culture, make this one bigger. 488 00:23:51.520 --> 00:23:53.120 There's the trademark. 489 00:23:53.120 --> 00:23:55.800 You see the crown, there's the crown. 490 00:23:55.800 --> 00:23:59.560 But look next to it, ALM culture, do you see that? 491 00:23:59.560 --> 00:24:01.600 That's why in the search results, 492 00:24:01.600 --> 00:24:05.440 you actually saw ALM culture right there. 493 00:24:06.700 --> 00:24:09.840 It's not because the logo is ALM culture, 494 00:24:09.840 --> 00:24:14.840 it's because the word ALM culture is in the logo, all right? 495 00:24:14.940 --> 00:24:18.180 So you can actually do a search. 496 00:24:19.180 --> 00:24:21.620 Let me shrink this down again. 497 00:24:21.620 --> 00:24:24.380 You can actually do a search and then find, 498 00:24:24.380 --> 00:24:27.220 what you'll find is that here's the logo, 499 00:24:27.220 --> 00:24:28.900 but oh, there's other words there. 500 00:24:28.900 --> 00:24:30.180 So what should that mean to you? 501 00:24:30.180 --> 00:24:34.020 That should mean you should actually be looking and saying, 502 00:24:34.020 --> 00:24:37.540 okay, well, am I using Aegean also, right? 503 00:24:37.540 --> 00:24:41.080 Because while it's a logo filing, it uses certain words. 504 00:24:41.080 --> 00:24:44.120 So there may be certain words that they own. 505 00:24:45.120 --> 00:24:48.680 So if you're looking for, if you see Aegean cuisine 506 00:24:49.600 --> 00:24:51.480 and there's a crown in there somewhere, right? 507 00:24:51.480 --> 00:24:54.440 This, I guess they're calling this wreath thing as a crown. 508 00:24:55.240 --> 00:24:58.040 So then you wanna ask yourself, when you look and you say, 509 00:24:58.040 --> 00:25:00.360 oh, well, I don't have an issue with the wreath. 510 00:25:00.000 --> 00:25:02.260 You might actually be using the word agent. 511 00:25:02.260 --> 00:25:04.860 If you are, just make sure that, you know, 512 00:25:04.860 --> 00:25:07.580 you don't potentially infringe, same thing. 513 00:25:07.580 --> 00:25:10.020 But I'm gonna use this as an example 514 00:25:10.020 --> 00:25:11.420 to tell you one more thing. 515 00:25:11.420 --> 00:25:13.220 And then I think we're gonna close. 516 00:25:14.420 --> 00:25:17.220 I'll answer like, I'll answer a few questions on logos. 517 00:25:17.220 --> 00:25:20.600 See if anybody has any, okay. 518 00:25:20.600 --> 00:25:25.600 So if this person filed for just a design mark, right? 519 00:25:30.980 --> 00:25:35.220 Then it would not say underneath it, wordmark. 520 00:25:35.220 --> 00:25:36.660 You see how it says wordmark? 521 00:25:38.700 --> 00:25:42.000 So that means they actually use this logo 522 00:25:42.000 --> 00:25:43.780 that they've filed with a filing 523 00:25:43.780 --> 00:25:45.760 for the words, Aegean cuisine. 524 00:25:47.220 --> 00:25:49.440 Okay, cause it's listing Aegean cuisine. 525 00:25:52.220 --> 00:25:54.500 So there's a word component 526 00:25:54.500 --> 00:25:57.880 and there may be a design component to your trademark. 527 00:26:00.540 --> 00:26:02.260 That's something that's really important 528 00:26:02.260 --> 00:26:04.060 for you to understand, right? 529 00:26:04.060 --> 00:26:06.060 There can be a word component 530 00:26:06.060 --> 00:26:07.620 and there could be a design component 531 00:26:07.620 --> 00:26:09.060 to your single trademark. 532 00:26:10.040 --> 00:26:14.060 If you want to stop others from using the words, 533 00:26:14.060 --> 00:26:16.300 you wanna file a wordmark. 534 00:26:17.300 --> 00:26:20.580 You wanna stop people from using the logo, 535 00:26:20.580 --> 00:26:24.040 you wanna file a design mark. 536 00:26:25.300 --> 00:26:26.980 They're two different things. 537 00:26:27.960 --> 00:26:31.840 So I wanna see if I can find you a good example 538 00:26:34.800 --> 00:26:39.800 of one that, okay, yeah, there's a good example. 539 00:26:40.320 --> 00:26:41.680 There's a good example. 540 00:26:41.680 --> 00:26:45.940 All right, can everybody see this cauldron ceramics? 541 00:26:47.320 --> 00:26:50.200 Okay, the words cauldron ceramics 542 00:26:50.200 --> 00:26:52.160 really have nothing to do with the design. 543 00:26:52.160 --> 00:26:53.640 I mean, when you look at this logo, 544 00:26:53.700 --> 00:26:57.060 you're like, who cares about the words? 545 00:26:57.060 --> 00:27:00.100 It's really about the crown there 546 00:27:00.100 --> 00:27:01.620 and all this other stuff that's there. 547 00:27:01.620 --> 00:27:03.640 The words really have nothing to do with it. 548 00:27:03.640 --> 00:27:08.220 So if cauldron ceramics files a design mark 549 00:27:10.220 --> 00:27:13.320 on this image, all right? 550 00:27:13.320 --> 00:27:15.500 Actually, I'm gonna correct something for you in a second. 551 00:27:15.500 --> 00:27:17.980 So they file a design mark on this image 552 00:27:17.980 --> 00:27:20.980 and then somebody goes and they use cauldron ceramics. 553 00:27:20.980 --> 00:27:22.500 It's gonna be more difficult for them 554 00:27:22.500 --> 00:27:23.960 to enforce their rights against others 555 00:27:23.960 --> 00:27:25.400 because they own a design. 556 00:27:25.400 --> 00:27:27.460 They don't own the word mark, right? 557 00:27:27.460 --> 00:27:32.260 Now, arguably the words are part of the design, okay? 558 00:27:32.260 --> 00:27:34.160 So I just wanna show you something 559 00:27:34.160 --> 00:27:35.900 that the USPTO did recently. 560 00:27:35.900 --> 00:27:37.500 You see here where it says word mark. 561 00:27:37.500 --> 00:27:41.000 So a moment ago, I just told you that if it says word mark, 562 00:27:41.000 --> 00:27:44.240 they don't, this is actually a filing just for the words. 563 00:27:45.300 --> 00:27:47.620 They changed the way that they post it. 564 00:27:47.620 --> 00:27:49.160 That's not the case. 565 00:27:49.160 --> 00:27:51.340 Cause I just looked at a few different examples 566 00:27:51.340 --> 00:27:53.660 and it's confirming what I kind of thought they did. 567 00:27:53.660 --> 00:27:56.940 So on the USPTO website, 568 00:27:58.340 --> 00:28:01.000 anytime that it's saying word mark, 569 00:28:01.000 --> 00:28:04.380 that does not mean that they filed for a word mark. 570 00:28:04.380 --> 00:28:07.780 And I can tell, I'm gonna prove it to you in a second. 571 00:28:07.780 --> 00:28:10.140 I can tell it's because they're filling that field up 572 00:28:10.140 --> 00:28:11.380 every single time. 573 00:28:11.380 --> 00:28:14.340 Like it's anytime there's a word there, they're typing it in. 574 00:28:14.340 --> 00:28:18.060 So what they're actually doing is, 575 00:28:18.060 --> 00:28:20.340 let me shrink this down. 576 00:28:20.340 --> 00:28:21.840 I'm gonna bring this all home in a second, 577 00:28:21.840 --> 00:28:24.820 but let me explain to you what's going on. 578 00:28:24.820 --> 00:28:28.940 They're under the word mark category here for the filing. 579 00:28:28.940 --> 00:28:30.720 What they're doing is they're saying 580 00:28:30.720 --> 00:28:32.860 if there's any word anywhere, they're typing it there. 581 00:28:32.860 --> 00:28:34.820 That's all they're doing. 582 00:28:34.820 --> 00:28:36.820 So while you and I would think, all right, 583 00:28:36.820 --> 00:28:40.060 a word mark means a trademark filing for a word. 584 00:28:40.060 --> 00:28:41.280 That's not what they're doing. 585 00:28:41.280 --> 00:28:42.700 That is not what they're doing. 586 00:28:42.700 --> 00:28:44.220 They're just, all they're doing, 587 00:28:44.220 --> 00:28:46.500 I can tell on the USPTO website, 588 00:28:46.500 --> 00:28:49.340 is they're saying, are there words? 589 00:28:49.340 --> 00:28:50.660 Yep, okay, type them. 590 00:28:50.660 --> 00:28:52.660 That's what they're doing. 591 00:28:52.660 --> 00:28:57.660 Because if you go down to the description of the mark, 592 00:29:00.020 --> 00:29:01.180 this is a design. 593 00:29:01.180 --> 00:29:02.380 This is all design. 594 00:29:02.380 --> 00:29:05.580 It's describing the mark itself. 595 00:29:05.580 --> 00:29:10.220 If it was just a word, then it should just say the word. 596 00:29:11.140 --> 00:29:14.620 And so let's go in and just confirm 597 00:29:14.620 --> 00:29:16.260 if that's the case or not. 598 00:29:16.260 --> 00:29:18.460 Because this is something that they've been doing, 599 00:29:18.620 --> 00:29:20.140 which is kind of confusing for people. 600 00:29:20.140 --> 00:29:22.940 So I'm gonna look at their actual trademark application. 601 00:29:24.180 --> 00:29:25.180 So let's see. 602 00:29:28.340 --> 00:29:30.340 Yep, see, this proves it. 603 00:29:31.300 --> 00:29:32.140 This proves it. 604 00:29:32.140 --> 00:29:34.140 Okay, so they filed a tease. 605 00:29:34.140 --> 00:29:36.200 Let me make this bigger so everybody can see it. 606 00:29:36.200 --> 00:29:38.560 This is their actual trademark application. 607 00:29:40.060 --> 00:29:41.900 And this proves what I just told you. 608 00:29:43.500 --> 00:29:44.820 The mark itself. 609 00:29:44.820 --> 00:29:45.660 Here's the mark. 610 00:29:45.660 --> 00:29:48.020 See, this is the trademark filing itself. 611 00:29:48.060 --> 00:29:50.380 That's the trademark filing itself. 612 00:29:50.380 --> 00:29:53.340 It's the actual logo itself. 613 00:29:53.340 --> 00:29:55.340 That's their filing, okay? 614 00:29:55.340 --> 00:29:58.960 And then when it says special form, it says yes. 615 00:29:58.960 --> 00:30:00.260 Why is it a special form? 616 00:30:00.000 --> 00:30:05.200 because it's the design all right and so and then when you go to description of the mark 617 00:30:05.760 --> 00:30:11.360 it's giving you a description of the design it's telling you that color is not an element and 618 00:30:11.360 --> 00:30:15.120 that's what i would suggest for all of you if you're using it in color just follow it without 619 00:30:15.120 --> 00:30:19.600 colors because if you make colors claim somebody uses a different color they may argue that it's 620 00:30:19.600 --> 00:30:23.760 not trademark infringement i'm not saying that they'll win i'm just saying that it's that's 621 00:30:23.760 --> 00:30:31.920 what they'll argue um let's go down here look and see what else they have in the filing 622 00:30:33.520 --> 00:30:39.680 you can see exactly who their attorney is the law firm the phone number to call their email address 623 00:30:40.640 --> 00:30:44.800 you can see who the applicant is if the lawyer didn't list their info 624 00:30:46.560 --> 00:30:52.400 you can find all sorts of information on that form so if you if you have a certain trademark 625 00:30:52.400 --> 00:30:55.600 and you see that there's somebody else has something similar and you want to reach out to 626 00:30:55.600 --> 00:31:00.480 them which i wouldn't suggest doing without an attorney but if you did do that you can all their 627 00:31:00.480 --> 00:31:07.200 contact information is there so what i was basically just showing you is that if you do a 628 00:31:07.200 --> 00:31:14.400 trademark search yeah it's good all right so if you do a trademark search let me stop sharing and 629 00:31:14.400 --> 00:31:22.800 then share my screen again and take you back to the beginning just to make sure everybody 630 00:31:22.800 --> 00:31:29.440 understands what i'm doing here okay if you do a basics trademark search search trademarks 631 00:31:30.160 --> 00:31:37.280 search second link type in whatever the the thing is that you're looking for so let's say like 632 00:31:37.280 --> 00:31:46.080 lightning light lightning is it lightning lightning or yeah lightning right that's it 633 00:31:46.080 --> 00:31:53.360 yep okay and then i go i go down to description of mark or i could go to design description either 634 00:31:53.360 --> 00:31:58.560 one um i'm going to go to design description because that's the logo itself and submit 635 00:31:59.440 --> 00:32:04.240 then i click on it there's lightning how in the world did you get a trademark for that 636 00:32:04.240 --> 00:32:05.440 is this a registration 637 00:32:08.000 --> 00:32:13.680 they own lightning a lightning bolt that means they relied upon another trademark to get it 638 00:32:16.320 --> 00:32:18.080 wow does these guys get a registration 639 00:32:20.880 --> 00:32:26.640 it's registered wow so they own a lightning on clothing are you kidding me 640 00:32:29.520 --> 00:32:33.600 yeah i have to dig into this one figure out how they actually did that but for some reason these 641 00:32:33.600 --> 00:32:40.080 guys have a lightning on clothing wow loading bolt that's amazing um so anyways you just type 642 00:32:40.080 --> 00:32:47.520 in the word and that describes what's actually within your logo you just type it into the field 643 00:32:48.960 --> 00:32:55.600 and you select for the field design description that's it okay now just realize again it's not 644 00:32:55.600 --> 00:32:59.120 bulletproof this isn't bulletproof why is it not bulletproof somebody might not use the word 645 00:32:59.120 --> 00:33:07.280 lightning like what if instead of saying lightning they typed in bolt right which is possible 646 00:33:07.280 --> 00:33:17.680 or they typed in like electricity right so you're really trying to trying to find the right word but 647 00:33:17.680 --> 00:33:23.360 if you're doing things on your own and you can knock out some of the results that's great because 648 00:33:23.360 --> 00:33:28.880 then you're decreasing what you actually have to bring to your attorney right but if i search for 649 00:33:28.880 --> 00:33:36.880 electricity i bet you the lightning bolts there see there it is you know did you see that i just 650 00:33:36.880 --> 00:33:42.640 searched for the word electricity instead of lightning bolt and it came up anyway somebody 651 00:33:42.640 --> 00:33:53.200 unmute themselves and tell me why why was i able to type in electricity and get the same result as 652 00:33:53.200 --> 00:33:58.720 if i typed in lightning bolt the design search code has electricity and lightning and sparks 653 00:34:01.440 --> 00:34:09.120 it's the design search code that's right mary the design search code for 1.15.2 654 00:34:09.120 --> 00:34:17.520 covers electricity and lightning so for that reason when you type lightning it came up when 655 00:34:17.520 --> 00:34:23.360 you type electricity it came up but you know so this is this is a great way for you to actually do 656 00:34:23.360 --> 00:34:29.600 some searches yourself and see what's out there hopefully you don't get 16 000 results when you 657 00:34:29.600 --> 00:34:35.360 search for your word um so you can decrease but but the whole point being is you're decreasing 658 00:34:35.360 --> 00:34:38.400 the number of things that you have to bring to your attorney which is going to make your life a 659 00:34:38.400 --> 00:34:43.280 lot easier but then when you bring stuff to your attorney you've already done some of the top level 660 00:34:43.280 --> 00:34:52.400 review so you're just digging into what's important okay all right questions about logo 661 00:34:52.400 --> 00:34:58.240 searching logo searching is very different any questions about logo searching 662 00:34:59.600 --> 00:34:59.840 do you 663 00:35:00.000 --> 00:35:03.200 See how you can mess up in a trademark search for a logo? 664 00:35:04.640 --> 00:35:06.840 Like you might use the wrong word. 665 00:35:06.840 --> 00:35:09.920 You might do, Mary will be the first person to ask questions 666 00:35:09.920 --> 00:35:12.920 and for each person, I'll give you like two minutes 667 00:35:14.120 --> 00:35:15.640 because it's Saturday. 668 00:35:15.640 --> 00:35:18.440 Everybody should be able to go and do other things, right? 669 00:35:18.440 --> 00:35:22.920 So Larissa, you're trying to speak, what's up? 670 00:35:23.920 --> 00:35:25.480 There are a couple of quick ones in the chat. 671 00:35:25.480 --> 00:35:26.320 I didn't know which one- 672 00:35:26.320 --> 00:35:27.880 I'll get to them after I get to Mary, okay? 673 00:35:27.880 --> 00:35:28.720 Okay. 674 00:35:28.720 --> 00:35:33.720 So the point being that you want to decrease 675 00:35:34.720 --> 00:35:37.080 the number of things you have to bring to your attorney. 676 00:35:37.080 --> 00:35:38.120 You want to be prepared 677 00:35:38.120 --> 00:35:39.920 and you want to have everything together 678 00:35:39.920 --> 00:35:42.600 so that you present it to your attorney, right? 679 00:35:42.600 --> 00:35:44.360 So if you've already knocked out, again, 680 00:35:44.360 --> 00:35:45.920 you've knocked out seven of the results, 681 00:35:45.920 --> 00:35:47.400 you bring them three. 682 00:35:47.400 --> 00:35:49.960 Now they're just digging into the three 683 00:35:49.960 --> 00:35:52.640 or you can actually hire the professional searching company 684 00:35:52.640 --> 00:35:53.720 for just the three 685 00:35:53.720 --> 00:35:56.120 because Thomson Reuters will charge you 700 bucks. 686 00:35:56.160 --> 00:35:59.800 I think it's around 700 bucks to do a professional search. 687 00:35:59.800 --> 00:36:02.560 It's not cheap, but it's really good. 688 00:36:02.560 --> 00:36:03.760 They do a really good job. 689 00:36:03.760 --> 00:36:05.760 Like they will get you- 690 00:36:05.760 --> 00:36:07.360 Somebody here lives right down the street 691 00:36:07.360 --> 00:36:08.440 from Thomson Reuters. 692 00:36:08.440 --> 00:36:09.280 Who is it? 693 00:36:09.280 --> 00:36:10.240 I don't know who it is. 694 00:36:10.240 --> 00:36:11.080 Is it you, Mary? 695 00:36:11.080 --> 00:36:13.560 Mary lives right down the street from Thomson Reuters. 696 00:36:13.560 --> 00:36:15.600 And it's like, she tells me it's even hard 697 00:36:15.600 --> 00:36:16.440 to get in the building. 698 00:36:16.440 --> 00:36:18.320 I have high security and everything, you know, 699 00:36:18.320 --> 00:36:20.320 because that place, like they know what they're doing. 700 00:36:20.320 --> 00:36:22.120 They're like one of the best in the world 701 00:36:22.120 --> 00:36:23.560 at doing trademark searches, 702 00:36:23.560 --> 00:36:26.200 but they charge you like 700 bucks. 703 00:36:26.200 --> 00:36:30.200 So the result is you're gonna get the state registrations, 704 00:36:30.200 --> 00:36:31.440 the federal registrations, 705 00:36:31.440 --> 00:36:34.920 any countries that you specifically designate. 706 00:36:34.920 --> 00:36:37.720 They will give you corporate name formations. 707 00:36:37.720 --> 00:36:39.880 They'll give you domain names. 708 00:36:39.880 --> 00:36:41.960 They'll give you websites. 709 00:36:41.960 --> 00:36:46.040 Like you're gonna get a book that's like that thick, okay? 710 00:36:46.040 --> 00:36:49.160 And you can see exactly who is using that name. 711 00:36:49.160 --> 00:36:50.360 All right, Mary, you're on. 712 00:36:50.360 --> 00:36:51.520 Two minutes, my friend. 713 00:36:52.520 --> 00:36:54.440 What is your question? 714 00:36:55.400 --> 00:36:58.520 My top level question is, 715 00:36:58.520 --> 00:37:02.320 you've got the reaching person, which is what I call him. 716 00:37:02.320 --> 00:37:03.160 Yeah. 717 00:37:03.160 --> 00:37:04.680 And then you've got the reaching person 718 00:37:04.680 --> 00:37:06.880 as the I in innovative therapy. 719 00:37:06.880 --> 00:37:07.720 Right. 720 00:37:07.720 --> 00:37:12.720 Are those two separate designs? 721 00:37:13.360 --> 00:37:15.840 Do I need to trademark them as two separate designs? 722 00:37:15.840 --> 00:37:18.040 I do use them separately. 723 00:37:18.040 --> 00:37:20.720 Oh, well, that answered your question. 724 00:37:20.760 --> 00:37:23.840 What you just said, the second part answered your question. 725 00:37:23.840 --> 00:37:26.200 So if you use them separately, the answer is yes. 726 00:37:26.200 --> 00:37:28.560 Then you wanna go after each one separately. 727 00:37:28.560 --> 00:37:30.520 The reason why is if somebody, 728 00:37:30.520 --> 00:37:34.680 if I had the Bodhi and I use that separately 729 00:37:34.680 --> 00:37:36.840 and then somebody else used it, 730 00:37:36.840 --> 00:37:39.880 I'd be upset about that because I created the Bodhi. 731 00:37:39.880 --> 00:37:41.640 Like that's mine. 732 00:37:41.640 --> 00:37:43.200 I don't want people using that. 733 00:37:43.200 --> 00:37:45.720 Look, it looks like kind of like an I, right? 734 00:37:45.720 --> 00:37:49.320 And so they can use it as an I in any other word. 735 00:37:49.320 --> 00:37:50.920 And I'd be like, hold it, that's my Bodhi. 736 00:37:50.920 --> 00:37:52.880 You don't get to like use that. 737 00:37:52.880 --> 00:37:54.120 That's mine. 738 00:37:54.120 --> 00:37:56.240 And then separate from that, 739 00:37:56.240 --> 00:37:58.200 I'm actually using it alone as well. 740 00:37:58.200 --> 00:38:01.080 So I would actually file a trademark for the Bodhi alone. 741 00:38:01.080 --> 00:38:03.600 And then I would file a trademark for the Bodhi 742 00:38:03.600 --> 00:38:04.960 in the innovation therapy. 743 00:38:04.960 --> 00:38:06.040 I would do both. 744 00:38:06.040 --> 00:38:07.600 That's what I would do personally. 745 00:38:07.600 --> 00:38:08.440 Yeah. 746 00:38:08.440 --> 00:38:10.360 Second level question really fast. 747 00:38:10.360 --> 00:38:13.320 I have Bodhi, the artist has drawn him for me 748 00:38:13.320 --> 00:38:15.960 in at least a hundred different body positions 749 00:38:15.960 --> 00:38:18.360 because he becomes your instructor 750 00:38:18.360 --> 00:38:20.880 using the worksheets to go through my system. 751 00:38:20.880 --> 00:38:21.840 That makes sense. 752 00:38:21.840 --> 00:38:25.560 So he's in lots of body positions besides reaching, 753 00:38:25.560 --> 00:38:27.680 although reaching is the iconic, 754 00:38:27.680 --> 00:38:28.640 you know, and you'd said, 755 00:38:28.640 --> 00:38:30.720 be sure you're trademarking your iconic. 756 00:38:30.720 --> 00:38:32.920 And so that's what I've had the artists do this week. 757 00:38:32.920 --> 00:38:36.440 But do I need to, I mean, 758 00:38:36.440 --> 00:38:39.120 trademarking him in every single body position. 759 00:38:39.120 --> 00:38:40.080 That's not possible. 760 00:38:40.080 --> 00:38:43.280 Is financially, there's no way I can do it. 761 00:38:43.280 --> 00:38:44.120 Absolutely. 762 00:38:44.120 --> 00:38:45.920 No, Mary raises a really good question. 763 00:38:45.920 --> 00:38:48.080 Hopefully everybody's listening to her. 764 00:38:48.840 --> 00:38:52.680 So what if the logo that you're using, 765 00:38:52.680 --> 00:38:54.760 you use in a lot of different positions, 766 00:38:54.760 --> 00:38:57.000 like a lot, like she does, right? 767 00:38:57.000 --> 00:38:59.320 It becomes basically an important character 768 00:39:00.280 --> 00:39:02.960 in all these different like scenarios and, you know, 769 00:39:02.960 --> 00:39:06.160 pointing here and doing that and like whatever else, 770 00:39:06.160 --> 00:39:07.400 right there do all these other things. 771 00:39:07.400 --> 00:39:11.400 So what I would do, I'll tell you what I would do, 772 00:39:11.400 --> 00:39:14.520 but in general, 773 00:39:15.520 --> 00:39:19.320 I would find the ones that are most prevalent, you know, 774 00:39:19.320 --> 00:39:20.880 cause it's, it's cost prohibitive. 775 00:39:20.880 --> 00:39:23.800 Like you can't, you can't basically say, all right, 776 00:39:23.800 --> 00:39:25.360 well, I have it in a hundred different positions. 777 00:39:25.360 --> 00:39:26.520 I'm going to follow a hundred trademarks. 778 00:39:26.520 --> 00:39:28.360 That just would be crazy. 779 00:39:28.360 --> 00:39:29.200 Yeah. 780 00:39:29.200 --> 00:39:30.040 Like that's just crazy expensive. 781 00:39:30.040 --> 00:39:33.120 So what I would do is I would find like the ones 782 00:39:33.120 --> 00:39:34.800 that are most prevalent, like, you know, 783 00:39:34.800 --> 00:39:36.840 on most of the documents, 784 00:39:36.840 --> 00:39:39.200 this position is happening, right. 785 00:39:39.200 --> 00:39:41.000 And another, and most of the other positions, 786 00:39:41.000 --> 00:39:44.760 you know, documents, it's like something else, right? 787 00:39:44.760 --> 00:39:45.920 Whatever it is. 788 00:39:45.920 --> 00:39:47.360 And so for that reason, 789 00:39:47.360 --> 00:39:50.400 I would find like maybe like the five most popular 790 00:39:50.400 --> 00:39:54.000 and then figure out my budget and file only for what I can, 791 00:39:54.000 --> 00:39:55.520 because remember the test, 792 00:39:55.520 --> 00:39:59.760 the test is likelihood of confusion, right? 793 00:40:00.000 --> 00:40:03.160 So if in my federal registration it's doing this, 794 00:40:03.160 --> 00:40:05.000 but somebody else has it doing this, 795 00:40:05.000 --> 00:40:06.640 I'm gonna say that's a likelihood of confusion. 796 00:40:06.640 --> 00:40:08.760 That's the same character. 797 00:40:08.760 --> 00:40:09.900 It's very similar. 798 00:40:09.900 --> 00:40:12.680 You just move the arm a little bit. 799 00:40:12.680 --> 00:40:16.040 So I'm gonna say that in the public's image, 800 00:40:16.040 --> 00:40:18.960 they're gonna see the bode that you have there. 801 00:40:18.960 --> 00:40:20.320 That's my bode. 802 00:40:20.320 --> 00:40:21.920 They're gonna say, no, no, no, no, no. 803 00:40:21.920 --> 00:40:24.120 There's a likelihood of confusion here. 804 00:40:24.120 --> 00:40:25.880 That's an issue. 805 00:40:25.880 --> 00:40:28.480 So I would find the ones that are most prevalent. 806 00:40:28.520 --> 00:40:30.520 I would get the protection on that 807 00:40:30.520 --> 00:40:33.280 because it's cost prohibitive to go after every single one. 808 00:40:33.280 --> 00:40:34.200 Although there are companies 809 00:40:34.200 --> 00:40:35.960 that do go after every single one. 810 00:40:35.960 --> 00:40:36.880 I would get the main ones. 811 00:40:36.880 --> 00:40:38.400 And if somebody starts using something 812 00:40:38.400 --> 00:40:41.360 that's kind of like ballpark similar, 813 00:40:41.360 --> 00:40:43.320 I'd still send them the letter 814 00:40:43.320 --> 00:40:44.720 after you speak to an attorney and say, 815 00:40:44.720 --> 00:40:48.300 hey, this is potential trademark infringement. 816 00:40:51.400 --> 00:40:53.760 I believe there's a likelihood of confusion 817 00:40:53.760 --> 00:40:55.800 in the public's eye as to the source of goods 818 00:40:55.800 --> 00:41:00.720 because you are using my trademark. 819 00:41:00.720 --> 00:41:02.760 You just move the arm a little bit. 820 00:41:02.760 --> 00:41:06.360 It's like same colors, same shape, 821 00:41:06.360 --> 00:41:10.540 same gender neutral, you know, John Travolta pose. 822 00:41:10.540 --> 00:41:11.380 I'm just kidding. 823 00:41:11.380 --> 00:41:14.080 So it's still the same thing, you know? 824 00:41:14.080 --> 00:41:17.160 So for that reason, that's why I would, 825 00:41:17.160 --> 00:41:18.640 I would take the most prevalent 826 00:41:18.640 --> 00:41:20.600 and then I would use those as ammunition 827 00:41:20.600 --> 00:41:22.720 to make people stay away from all the other stuff. 828 00:41:22.720 --> 00:41:24.320 All right, I go to the next one. 829 00:41:26.200 --> 00:41:28.440 Helene, you're up my friend. 830 00:41:28.440 --> 00:41:29.720 How are you? 831 00:41:29.720 --> 00:41:31.720 Hi, real quick. 832 00:41:31.720 --> 00:41:33.480 When you do the search 833 00:41:33.480 --> 00:41:37.880 and you see all of the blank fields 834 00:41:37.880 --> 00:41:39.560 and you click on them one by one, 835 00:41:39.560 --> 00:41:42.760 is there a way to get a list of thumbnails 836 00:41:42.760 --> 00:41:45.280 without having to click one by one? 837 00:41:45.280 --> 00:41:46.480 That's an awesome question. 838 00:41:46.480 --> 00:41:47.900 I've never seen that. 839 00:41:47.900 --> 00:41:49.900 I've never seen that. 840 00:41:49.900 --> 00:41:54.680 Thomson Reuters has a service called Sirion 841 00:41:55.640 --> 00:41:58.880 S-E-R-I-O-N, I think it's called, 842 00:41:58.880 --> 00:42:01.560 where you can do like a lower level search 843 00:42:01.560 --> 00:42:03.400 using the Thomson database. 844 00:42:03.400 --> 00:42:04.720 You can do the search yourself. 845 00:42:04.720 --> 00:42:05.980 I think it costs like, 846 00:42:07.520 --> 00:42:09.920 probably end up costing like 300 bucks or so. 847 00:42:09.920 --> 00:42:11.240 The problem though is that 848 00:42:11.240 --> 00:42:13.240 you might not use the right search terms, 849 00:42:13.240 --> 00:42:15.680 but when you do that, you do get a list. 850 00:42:15.680 --> 00:42:18.940 Like you're talking about with thumbnails and stuff, 851 00:42:18.940 --> 00:42:20.160 which is kind of helpful. 852 00:42:20.160 --> 00:42:24.120 Like, but every one of the trademarks 853 00:42:24.520 --> 00:42:25.560 that you wanna get more data on, 854 00:42:25.560 --> 00:42:28.440 you actually have to pay a fee for every one. 855 00:42:28.440 --> 00:42:32.200 So it can be cost prohibitive, 856 00:42:33.080 --> 00:42:35.840 but the USPTO website, I wish they would do that. 857 00:42:35.840 --> 00:42:37.840 That would be amazing. 858 00:42:39.820 --> 00:42:41.320 That would be truly amazing, 859 00:42:41.320 --> 00:42:45.480 but I've never seen that feature available. 860 00:42:45.480 --> 00:42:49.160 Let me just look and see if I click this here. 861 00:42:49.160 --> 00:42:53.160 Yeah, they don't have anything like that. 862 00:42:53.160 --> 00:42:54.220 I wish they did. 863 00:42:55.640 --> 00:42:56.480 Oh, hold it. 864 00:42:56.480 --> 00:42:57.780 Wait, what is this button? 865 00:42:57.780 --> 00:42:58.620 Image list. 866 00:42:59.880 --> 00:43:03.520 Ooh, ooh, hold on. 867 00:43:04.520 --> 00:43:05.840 Oh, okay, hold on. 868 00:43:05.840 --> 00:43:07.060 I'm sharing this. 869 00:43:07.060 --> 00:43:09.480 All right, this is probably gonna be the best bonus 870 00:43:09.480 --> 00:43:11.320 of all time because I'm seeing something 871 00:43:11.320 --> 00:43:12.720 I never knew existed. 872 00:43:12.720 --> 00:43:16.400 Cause I always get like the professional searches. 873 00:43:16.400 --> 00:43:18.080 So then I know there's no liability issue. 874 00:43:18.080 --> 00:43:19.160 Everybody's happy. 875 00:43:19.160 --> 00:43:20.880 Look up here. 876 00:43:20.880 --> 00:43:21.760 Look on the top here. 877 00:43:21.760 --> 00:43:24.420 You see image list? 878 00:43:25.440 --> 00:43:26.280 Yeah. 879 00:43:26.280 --> 00:43:27.120 Click that. 880 00:43:29.120 --> 00:43:30.140 You get images. 881 00:43:31.840 --> 00:43:33.280 That's good. 882 00:43:33.280 --> 00:43:36.280 Yeah, that saves a lot of time. 883 00:43:36.280 --> 00:43:39.480 That saves a tremendous amount of time right there. 884 00:43:39.480 --> 00:43:43.880 All right, so yeah, click the image button on the top 885 00:43:43.880 --> 00:43:48.880 where it says, let me go back, let me go back. 886 00:43:49.080 --> 00:43:50.440 All right, so right here on the top, 887 00:43:50.440 --> 00:43:51.660 it says image list. 888 00:43:52.800 --> 00:43:53.880 Click on that. 889 00:43:53.880 --> 00:43:55.680 I mean, again, realize that, you know, 890 00:43:55.680 --> 00:43:58.360 this kind of search is not going to be a professional search 891 00:43:58.360 --> 00:44:02.040 so there'll be things that you miss, but this is fantastic. 892 00:44:02.040 --> 00:44:04.400 I mean, we should call this the Helene search. 893 00:44:05.320 --> 00:44:06.160 This is great. 894 00:44:06.160 --> 00:44:07.120 I love it. 895 00:44:07.120 --> 00:44:07.960 This is awesome. 896 00:44:07.960 --> 00:44:09.680 Copyright or trademark then? 897 00:44:09.680 --> 00:44:10.920 Yeah, I know, right? 898 00:44:10.920 --> 00:44:12.640 That would be trademark, yeah. 899 00:44:12.640 --> 00:44:14.120 So, but there you go. 900 00:44:14.120 --> 00:44:16.720 You can just kind of glance through 901 00:44:16.720 --> 00:44:17.960 and see everyone that's there. 902 00:44:17.960 --> 00:44:18.920 I love it. 903 00:44:18.920 --> 00:44:20.240 That's awesome. 904 00:44:21.360 --> 00:44:22.400 That is awesome. 905 00:44:22.400 --> 00:44:25.320 Yeah, what a great tool for people to be able to go in 906 00:44:26.440 --> 00:44:28.320 and just look at them one by one. 907 00:44:28.320 --> 00:44:29.840 And then underneath it, you see, 908 00:44:29.840 --> 00:44:32.800 so let's say you go over to step in over here 909 00:44:32.800 --> 00:44:34.360 and you're like, oh, I wonder what that's about. 910 00:44:34.360 --> 00:44:36.800 You just click on that and there's the trademark. 911 00:44:38.220 --> 00:44:39.060 That's good. 912 00:44:39.060 --> 00:44:41.480 And then you just click back and you go back to your screen 913 00:44:41.480 --> 00:44:42.840 and just scroll down again. 914 00:44:43.840 --> 00:44:45.080 Helene, you're awesome. 915 00:44:46.080 --> 00:44:48.080 Well, you found it, you're more awesome. 916 00:44:48.080 --> 00:44:49.840 Well, I mean, and this is just, 917 00:44:50.200 --> 00:44:51.960 what we just exemplified, guys, 918 00:44:51.960 --> 00:44:53.720 is this is the body of Christ 919 00:44:53.720 --> 00:44:55.760 and this is really what happens in the portal. 920 00:44:55.760 --> 00:44:56.840 Just to understand, 921 00:44:56.840 --> 00:45:00.080 I understand that I am the quote-unquote leader in the- 922 00:45:00.000 --> 00:45:02.500 the portal, but this is what happens. 923 00:45:02.500 --> 00:45:03.920 Helene actually joined the portal. 924 00:45:03.920 --> 00:45:04.980 So that's awesome. 925 00:45:04.980 --> 00:45:06.340 I'm glad to have you there. 926 00:45:06.340 --> 00:45:07.980 Clearly for this reason and more, 927 00:45:07.980 --> 00:45:10.900 you're gonna be contributing as much. 928 00:45:10.900 --> 00:45:13.220 But the point being is that it's a community. 929 00:45:13.220 --> 00:45:16.500 It's not just Peter talks, everybody writes down notes. 930 00:45:16.500 --> 00:45:19.140 That is not what the portal is about. 931 00:45:19.140 --> 00:45:20.580 I mean, do I have a wealth of knowledge? 932 00:45:20.580 --> 00:45:23.240 Yeah, I mean, I pretty much have run into most things 933 00:45:23.240 --> 00:45:25.780 that most people would ever run into. 934 00:45:25.780 --> 00:45:27.860 Everything from appeals to litigation, 935 00:45:27.940 --> 00:45:31.060 to prosecution, to you name it, right? 936 00:45:31.060 --> 00:45:34.620 But the fact is what just happened to you live 937 00:45:34.620 --> 00:45:36.340 is literally what happens in the portal. 938 00:45:36.340 --> 00:45:38.940 Where we dig into things like this and we're like, 939 00:45:38.940 --> 00:45:40.500 what happens when you click that button? 940 00:45:40.500 --> 00:45:41.340 What does this do? 941 00:45:41.340 --> 00:45:42.540 What does that do? 942 00:45:42.540 --> 00:45:47.300 And then boom, we just found a new feature that's available 943 00:45:47.300 --> 00:45:49.160 and then everybody starts using that. 944 00:45:49.160 --> 00:45:52.220 We have one person who just joined, I think it's Jill. 945 00:45:52.220 --> 00:45:55.980 She's actually creating a flow chart 946 00:45:55.980 --> 00:45:58.900 of what you should do from beginning stages 947 00:45:58.900 --> 00:46:02.980 of a corporation, like for the formation of the corporation 948 00:46:02.980 --> 00:46:05.940 to like trademark search to like everything. 949 00:46:05.940 --> 00:46:08.580 And she's doing that within the portal. 950 00:46:08.580 --> 00:46:10.380 Like, and then we're all gonna review it all 951 00:46:10.380 --> 00:46:12.380 and kind of fine tune it and make it a tool 952 00:46:12.380 --> 00:46:13.500 that we use in there. 953 00:46:13.500 --> 00:46:16.020 So it's like, that's what it's about. 954 00:46:16.020 --> 00:46:18.220 It's community, it's making things strong, 955 00:46:18.220 --> 00:46:19.620 it's helping each other out.