Awesome. Awesome. All right. Well, we're going to jump in. I just want to take a second to
kind of put us all kind of in perspective for a second, and then we're going to jump
in in detail. What you guys are learning, just to be clear, what you guys learned on
day one is more than most entrepreneurs know in their entire lives. Just to be clear, like
in IP. What you've now learned through days one and two is more than the rest of the entrepreneurs
will likely learn in their entire life. So you know more, honestly, if you talk to your
entrepreneurial friends and you ask them, do you know about an intent to use application?
Or do you realize that in the likelihood of confusion factors, blah, blah, blah, they're
going to go, what? Like, what are you talking about? I don't understand. What does that mean?
What's likelihood of confusion? Like, what's an intent to use? What's a 1B? What do you mean you
can file a single application with five classes? Like, I don't understand. You guys know so much
more right now than most entrepreneurs. And so my intent in doing this was really to get you
to not only have exposure to it, but then to get it so that since you have the replays, you can watch
it, you know, piece by piece, digest it over time. You're still in the Facebook group. You can post
questions. You can learn more. You can grow. What's going to happen through this? My hope is that you
are going to become a resource to many other people, okay? Because a lot of you here, whether
you know it or not, you're either in mentoring positions or you're in communities where there's
other individuals that need this. They need to understand this stuff because they're getting in
trouble. And what you're going to find is because now, since you know how to issue spot,
you're going to find that you're going to see what other people are doing around you. And you're
going to go, oh, no, no, no, you can't do that. No, no, no, no. Oh, fix this. Do that. It's just going
to happen. I know because I've been doing this for some time and I get the emails and the pings where
I save my client from going to the trade show and losing everything because of foreign filing or
I saved my client for this. All those things that you're learning is increasing your value.
So I want to take a second here and just kind of acknowledge you need to understand how valuable
you are. OK, like your own you already have your own gift sets, but now you've invested in this,
which is improving your value even more. All right, so the dollar amounts that you're putting
to your services that you're providing to others, your coaching that you're providing to others
should be aligned with your value as you get more comfortable with the fact that
you have more understanding in these areas than others.
You should get more comfortable with the higher rates that you're charging.
OK, so why am I saying this? Because I get a very strong feeling that there's a number of us here
that are very uncomfortable with either a charging for what we do or be understanding the value of it
and deciding to increase the cost associated with it. And you need to understand that a lot
of the consumers will value you based on the value that you place on yourself. If you see
yourself as just not being valuable, not having a lot to offer. Your consumers are going to see
you like that because that's the only mirror that they can look at. It's they're looking at you.
And if the reflection that you're providing is that, you know, I don't know enough, I don't
have value, I'm not really improving anybody's life, then that's the reflection they're going
to feed off of and they're not going to be willing to pay you what you're worth.
So this is not just not just am I training you in understanding what within your company is
valuable, what's protectable, how to protect it or not protect it, what kind of rights you already
have, what kind of rights you can obtain. Not only that, but it's also for you to understand.
And I actually caught wind of this today. I really felt I caught this in the spirit is that
you need to understand your own value. You have to do that.
Because as you understand your own value, other people are going to be able to receive from you
better. If you don't understand your own value, people are going to have a very difficult time
receiving from you because you're not going to deliver it as if you have authority, as if you
have dominion, as if you have, you know, possession of the knowledge. There's going to be this
timidity and nobody wants to engage with that. You know, so that's for some of you who have felt
stuck over the last three years, I'm getting the number three multiple times over the last three
years, you felt stuck. I'm.
stuck. I'm stuck. Why am I not moving? That's part of it. You
don't understand your value. You have a lot to offer. So as
you're going through this, if you don't believe how can
others Yeah, it's true, Teresa. Yeah. So you need to really kind
of get that. I have certain knowledge based on what I've
experienced in life, on my own wounds on my own things that
I've conquered on my own business ventures, my failures,
and my successes, all of them are working for my benefit, not
against me, every one of them. If you look at the failures that
you had, because you've had those failures, you now have
knowledge that other people don't have. So they don't have
to fail. How do you think I know so much? I'm not saying I'm like
a mega failure. But I know a lot because I've seen a lot of
failures. So use that to your own benefit to help others. You
can speak life into others because of your own experiences.
Okay. I know that was kind of like a mushy moment before we
dig into IP. But I really feel like you need to understand
that. You know, it's you're going to be you're in a
different place. You're not like others. You're not. You're not
like other coaches. You're not like other people who are
dealing with hair and salons. You're not like others like
that. You have a certain level of knowledge. And now you
understand IP, use it as a tool in your chest to succeed. Okay.
And I'm here as a resource for you. Look, a number of you have
reached out and say, I wish I could hire a peer, you can hire
me. All right. I'm not. I'm not saying you can't hire me. Just
DM me and it would be an honor to work with you. I'd love to
work with you and help you out. Okay. I just mentioned that
earlier because I don't, I don't want people to focus on. You
know, this, this guy's just trying to get clients. That's
not why I'm doing this. Like I have clients. That's, that's not
what this is for. This is because I truly want to see you
succeed. I want to see all of you do extremely well. And it's
kind of hard for you guys to receive well from me. If during
the entire delivery, you think I'm just trying to make you a
client. That's not the case. Will I help you? Yeah,
absolutely. That's why I'm here. Right. But that's something
separate. So you can DM me or email me and I'm happy to help
you out. All right. That set aside, just for today. Today, I
tried to take it a little slower. Right? You ate a lot
yesterday. Now I'm giving you like, you know, a little less,
okay. But you have the videos to go back and process. Tomorrow,
we're going to be doing copyrights. Then we're going to
do patents. Then on Friday, we're going to bring it all
together every single, send me one's patents. Send me one's
patents. There you go. All right, there you go. You got it.
I actually saw some of the emails that you sent me on VIP.
You guys are really I know I said this once, but you guys
are very far ahead. Like I've seen some of your emails are
asking, well, a provisional utility versus a utility, you
know, a provisional application versus utility. And what about
foreign filing? What about this? People weren't asking those
questions and a lot of the other challenges. So you guys are way
ahead. All right. So I just it's an honor to be serving you guys
in this way. So what I want to do is open up the floor for
maybe two questions. Then I'm going to go into a trademark
application. I'm going to walk you through what it looks like
every single part, step by step, so you can get an idea of what
it looks like. Okay. And then afterwards, we'll answer more
questions. Okay. So let's start out with Axel. Let me grab you
first. And then we'll go to Helene. And then I'll do Teresa.
I'll do all three of you. Axel, go ahead, my friend.
Thank you. Well, first of all, thank you for this challenge
Peter. So next, I don't really have a trademark application
here in Argentina. So I don't know if I can apply for an
intent to use in the United States. Or if I need to apply
first here in Argentina. I already know the sections 44D
and 44E. I don't know if I should use them or...
That's like, all right. I just want to make this clear. Like,
nobody was talking like Axel in the last three challenges. But
he's just naming the foreign statements and the foreign
policies. And that's amazing. It makes me smile that we've got
people at this level here. That is amazing. So all right, Axel,
here's the deal. As long as you have an agent in a foreign
country, you can file in a foreign country, you don't have
to file in your country first. So you can file in the United
States, like if you have, you know, me, or you have Larissa,
or you have Ray, or whoever it is, you can have an agent in
the United States file on your behalf. As long as you have, you
have to have a representative in that country. Okay. So you can't
personally file like I can't personal
file in the European Patent Office.
I can't do that because I'm not licensed there.
But I have agents at Mubernelas.
I have agents at a number of other places
that can foreign file for me.
So what happens is I'll have my clients hire me.
And they say, well, I want to obtain rights in Brazil,
Argentina.
I want to actually, Argentina is one of my clients is Intraway.
Intraway is one of my clients there in Argentina.
And so when they file, they hire me.
I do all their hiring in the United States.
And then we can do foreign filings off
of that within six months of the US filing.
You could also file in your country first if you want,
as long as your country is a member of the Madrid Protocol.
It's called the Madrid Protocol, right?
So as long as they're a member of that,
then you can do your foreign filing as one filing
under the Madrid Protocol.
But there's a thing called the Paris Convention.
So there's all these countries that are members of the Paris
Convention.
You need to look and see if your country is
a member of the Paris Convention.
If they are, then you can do that one filing
under the Madrid Protocol.
If some of you aren't following me, that's OK.
Axel kind of gets it because he's using the numbers and all.
So I'm digging in with him.
But this is, I'm just going to kind of tune in for him.
So to answer your question, get a foreign associate
in the country that you want.
Get them to file for you.
You don't need to file in your country first.
Now, there are certain countries, I will say this,
there are certain countries in the world that are very unique,
very unique, meaning they will not
allow you to file in another country
before you file in their country, OK?
I believe Germany is one of them.
Now, this is if.
If the technology has to do with security,
I think there's one other category.
But I know security is one of the main categories.
So let's say you're doing patent work, right?
Samuel is all about patents.
So let's say you're doing patent works and you're in Germany.
You're a citizen of Germany.
If the patent has to do with security,
you must file within Germany first
and then get permission to foreign file
into other countries because that's essentially
like exporting technology.
And so you have to be careful because if you don't do that,
then the German government, I'm not
sure what the penalty is associated with it,
but I know that if you file in Germany
after you filed in a foreign country,
they may not give you any rights at all
because they're upset with you or they'll penalize you.
So the general rule, I think, for Germany
is, and there's a number of other countries,
that if it has to do with security,
you must file in their country first.
Then you can foreign file.
But if you're not dealing with security or stuff like that,
you foreign file all you want.
Just get other agents.
Does that make sense?
Yes, yes.
Great, thank you.
Absolutely, my friend.
Yeah, yeah.
Helene, hello.
Hi.
OK, so I know we're not doing copyrights yet,
but in copyrights you can bundle a bunch of different images
and file as one.
For trademarks, let's say I have a bunch of slogans and file
once, like you've got mugs and t-shirts
and you want to put a bunch of different slogans.
Do I have to trademark every single slogan individually?
Are they different slogans?
Yeah, different slogans.
Yep.
I was hoping you had a secret that
would let me bundle slogans.
No, I am not aware of any bundling program
before the trademark office.
There are no, the copyright office,
but even with the copyright office,
it's not like, it's like you can do one filing,
but you're getting hit with fees.
So it's, we'll go into this tomorrow, but there's.
The collection in copyright, it's one fee for.
There's a compilation, right?
There's a thing called a compilation,
which is different, right?
But I want to do that for trademarks.
Yeah, sorry, my friend.
OK.
No, I knew where you were going.
The second you started talking, I was like, nope, nope.
I know, I wish there were, but no, they
want to make as much money as they can.
So that one.
Thank you.
You're so welcome.
Teresa.
Hello.
OK, so I, like I said, I had another girl do my logo for me
and she.
He used Google to search the different little pictures
that went on my logo.
Okay, what do you mean by pictures?
Well, I can't really.
You mean like images, pictures?
Yes, yes.
So you have pictures that are on your logo?
Well, the logo has little images that is on the logo.
Icon.
It's kind of hard to,
and so I want to,
she will let me have it and give me the,
and I'm just wondering if those little
images or whatever they are that go with the logo.
Well, it's because it's like a picture,
picture that I use for a logo.
It's hard to explain.
That's okay.
So let's, for discussion purposes,
let's say that Axel created one picture
and Lois created a second picture,
and you have a unique logo
that has your own creative work
plus what Axel created and what Lois created in your logo.
Is that an accurate assessment?
I'm not sure.
I would have to, I don't know.
So you don't know the source of the two pictures, basically?
Yeah, sort of.
Okay, let's, I'll use,
I'll use, let's say there's like a little house-like,
okay, and a little, like a leaf all on the logo.
Sure.
And you didn't create the house or the leaf?
Right.
Right, so the question is who actually created the house?
The little things were found like on,
on searching through like Google.
Yeah, that's a problem.
Yeah, so maybe I'll touch base on this tomorrow
with the group also.
Let me write this down.
Use of public info slash images on private work.
Info slash images on private work.
Okay, all right, so here's the deal.
If the images that were grabbed through Google
are copyrighted or copyrightable,
whoever created them automatically
has a copyright in them, right?
So if you did a search or whoever did a search
and grabbed an image and put it on your logo,
if that party who created that work,
I'm not saying you,
cause this is not legal advice, right?
I'm just saying in general.
Oh, it's empty.
There you go.
So it's not legal advice,
but what happens is I'm just going to say in general,
if I create a logo and in the logo,
I'm using two artistic works that I found on Google,
I run the risk of potentially committing
copyright infringement or trademark infringement.
So what I want to do is I want to figure out
who was the source of the images that I grabbed.
Are they public domain?
Like meaning that they're royalty free,
publicly available things.
And I was going to ask that one.
That's what you need to look that up.
You need to figure that out, you know?
So you've got to figure out
and whoever created the logo,
you know, where they grabbed that.
It's like a stock, free stock thing.
Well, then if it's free stock,
you need to go and look at the licensing provisions
with that company because, you know, you can't,
there are certain things that you can use.
Like in a, one of them is what Shutterstock Ray.
Is that one of the companies Shutterstock?
Yeah. Right.
So Shutterstock is a good name of a company,
is a good company.
We'll use their images for like Facebook posts,
Instagram posts, you know, my funnel,
but I can't add what they have into a logo that I have
and then file for rights on it
because in the agreement,
it says you obtain a non-exclusive license for use.
You don't own it.
So you have to figure out who owns those images
that are used or better yet, create your own, you know?
In which case you don't have to worry about it at all.
Then your life is way better.
But if you're grabbing or if anybody, not you,
but if anybody's grabbing images from Google,
you got to figure out the source.
You can't just use images because it can get nasty.
You know, you just, you don't want to deal with that.
Okay.
All right.
Okay.
Connie, I will go ahead, my friend.
Okay.
So we, we have a couple of questions here.
We've been established long enough that I have non-disclosure.
I did not have the other.
Non-compete.
Yeah.
I saw you live.
Yeah.
So, but I have, like we created.
When I say we, because we were an LLC share members, everybody's, you know, so
our lead artist and a young man within the company.
Hey, the lead artist is the young man wanted to, and then just a bunch of
things went sideways in his life.
And he moved out of the country for a while, then moved back.
He had things going on in his personal life.
Sure.
So we don't have contact with him, but for our logo, he did the
beginning creation of fonts, our own entire font, but when he dropped the
ball, he hadn't finished doing the whole ABCs and he hadn't even finished.
The full name letters for all the name, but, but my artist saw what he did.
Knew where the pattern was and he finished it.
And then not only did he finish it, but he made it, you know, that it actually
looks more than just black and white.
Um, so basically your question is if you have a situation where there
potentially could be joint development of an image, there's two, there's a few
things to look at one is who actually owns the work of the individual who was
within a company before they leave the company that depends upon a number of
things, employee agreements, um, is everything actually being done within
the company, using the company's property?
There's a whole bunch of different things you look at for the specific scenario.
We did everything as contract.
So then he wasn't an employee.
This kid didn't even want to do a contract.
He just wanted to do it.
Did he work for the company?
No.
Okay.
That yeah.
So here's what you need to do.
Connie, you need, I mean, I hate to give you this answer, but your specific
scenario is very, you need to talk to a lawyer about your exact scenario,
because there's a number of things here.
I'm just going to say in general, there's a number of issues here.
Um, when I look at a scenario and I determine in inventorship, the
creator, the artist, who's, who's a creator, there's a number of factors
that I'll look at, and then I'll make an assessment as to whether or not
I have to get that party to assign a right title on interest, or was that
something that was automatically known to be transferred at the time of the creation?
So that assessment is a legal assessment and it needs to be accurate.
You can't have somebody make a mistake on this because what you don't want
to do is start using it, then all of a sudden the guy comes out at a
woodwork and says, that's partially mine.
I want the money for it.
Right.
I need to look at our, all of our non-disclosures because some
of them said things specifically.
Like, um, everything you're doing, you know, belongs to us at the end.
Cause we're an entity and you're making it first and we can't get screwed later.
So I said that.
Yeah.
And so, um, you know, uh, what I would say is if you're, if your NDA doesn't
have a non-compete language in there and you're, you really need non-compete
language, you can ping me, I can get you an NDA that has NDA and non-compete stuff.
I have like a powerful bulletproof NDA that I use.
I've created over like many years, but then separate from that, um, you need to
do a direct assessment of, of this individual, like what was their role?
What were they compensated for?
What equipment were they using?
There wasn't, it was there.
It wasn't not an employee agreement.
What was in the third party contract agreement?
Like there's a number of factors you want to look at, uh, to make sure that it's,
it's right, it's, it's not an incredibly expensive process, but
you got to make sure it's right.
Yeah.
Because that one, that one decision is going to make it so that you can
basically cut the person off and move on.
Um, and just, so other people who are listening in here, you're like, well,
what does this have to do with me?
Let me tell you what this has to do with you.
All right.
A lot of you are starting out with your companies and you're starting to grow.
So you're going to hire third parties to help you out.
Okay.
Because you don't have the money to hire people full time yet.
You're still in growing phase.
So you're outsourcing things, right?
You're outsourcing funnel creation.
You're outsourcing artistic works.
You're outsourcing active campaign work.
You're.
outsourcing, you know, payroll, you're outsourcing things.
So you have to figure out when you're outsourcing things,
who is doing the creative work, okay?
Now, Ray is an employee of mine, all right?
She's amazing, she's available whenever I need her, okay?
And she's six hours behind
and she's available whenever I need her.
I won't go into more detail than that.
Let's just say that she hasn't slept much sometimes.
But the whole point being that whatever she creates,
I expect to own everything.
And she's ridiculously creative.
Like she's helped me with stuff, even in my own work.
I'm like, how'd you come up with that?
She just does somehow, I don't know.
But all the creative works are mine, right?
Now, if she tomorrow said,
man, Peter doesn't let me sleep.
I'm going over here instead.
I'm taking my creative works.
That wouldn't be wise, right?
So the point being, you have to establish stuff
in your relationships with the third parties
that you're working with or your employees
or whatever beforehand, you have to do that.
Because what can happen,
I have a really good friend who called me up yesterday,
hired somebody to deal with certain creative works.
And then all of a sudden he's like, what am I gonna do?
Like, what am I gonna do in this situation?
The person wants more, you know?
And I'm like, well, what was in the original agreement?
What original agreement?
I'm like, oh, are you kidding me?
It's like, so you gotta think about these things beforehand.
If you don't think about these things beforehand,
then you can run into a lot of problems.
So anytime you're asking somebody to do a creative work,
make sure that the relationship
is outlined in writing beforehand.
I want Cecil to do a logo for me.
Cecil, in that agreement, I'm paying you $3,000, $5,000,
whatever it is, you hereby assign
all right title and interest over to me.
Sign this document before I send you a single penny, right?
GoDaddy, I went to GoDaddy to create a website.
I don't know why, because I know how to make websites.
But anyways, I went to GoDaddy to,
because I didn't have time for them to do work on.
And they said, well, since you purchased the package,
you get a logo.
They said, okay, well,
can you tell us what you're thinking of?
I said, yeah, sure.
I want to see three circles kind of intertwined.
On the inside, they become leaves and it represents this.
And this is all, that's my trademark, right?
So they send me a communication saying,
okay, here's the final version.
I have to went through like eight edits
because they kept getting it wrong and wrong
to the point where I drew it for them and gave it to them.
And then they created it and they're like,
then they claimed ownership to it.
They said, well, that's ours.
I said, yeah, good luck with that.
Good luck with that.
I'm an IP attorney.
I will make your life very miserable.
You know, you created it based on my drawing.
You know you did.
So, you know, what do you want to do?
And what did they do?
They signed a document saying,
I hereby assign all right title and interest
to Mr. Nieves, right?
But go daddy, the ones that I actually gave the image to
actually came to me and said that the image was theirs.
And if they're willing to do that to an IP attorney,
to somebody who is handing them the drawing,
I guarantee you they'll be willing to do it to you.
So make sure you do, you know what you're doing here
and don't get into trouble
because the alternative is you're hiring me at $600 an hour.
I'd much rather you get it right in the beginning
where you're not paying that, okay?
All right, let's go into doing a trademark application now
because it's going to take us about 20 minutes to go through
because I want to take it slowly
so everybody really understands what's going on.
So with that being the case, let me share my screen.
Hey, TJ.
Bro, you're a celebrity.
Everybody's talking about your small houses over there.
All right, here we go, sharing the screen.
Okay, all right, let's go to uspto.gov.
All right, so now I'm going to trademarks
and now under trademarks, I'm going to apply online.
See that right there, apply online.
Okay, now you guys are going to have to do something
a little different since you haven't filed one before.
You might want to go through this first timer thing,
basic information before filing.
But since I've filed before,
I click on this login to tease thing
and I just start filing.
For you, it might be a little different.
I have to figure out,
it's been a long time since I did it for the first time.
So let me see if I make believe
that I've never done this before.
Let me see what happens.
Yeah, it's different.
Okay, okay, here it is, here it is.
All right, so what's gonna happen for you
is you're gonna come to the screen
and it's gonna say, I need an account.
And you're gonna click on create a USPTO.gov account.
Okay, Helene, you did this, right?
When you did it for the first time,
is that what happened?
You got that screen?
There's been a long time
since I haven't been a member of the USPTO, so.
It's been a long time since I did it too.
Yeah, so at some point,
you're gonna get to this screen here
that says create a new USPTO.gov account, okay?
When you click that,
then you'll fill out the information, okay?
For me, I don't have to do that
because I've done this a lot.
So I think I could use this one.
I don't wanna use my work one.
Let me see.
I might have to use my work one,
but hopefully I don't, we'll see.
Yeah, it's not gonna accept it.
Really?
You're gonna make me change it?
All right, let me change it.
Continue.
Let's see if that one works.
Yep, okay.
Quick disclaimer for everyone,
please use Peter's Elite Challenges email
if you wanna contact him.
Let's see.
Yeah, use that as support.
Are you talking about for legal or for challenges?
Well, don't you want them to start
at Elite Challenges for anything?
Yeah, you can do that.
That's fine.
All right, so I am going to open up my work stuff.
I'm just doing it on the side
so you guys can't see it all.
Yeah, a quick comment while you're doing that, Peter.
Yeah, go ahead.
A couple of requests for some NDA templates in the chat.
And I just wanna let you guys know that unfortunately
we don't provide the templates because Peter's-
Yeah, that's legal.
That's legal work.
Cannot do that because there's a liability
associated with that.
If you want NDAs, you can reach out to me directly
and we would have to engage as a client
before I gave you an NDA
because the stuff that I give is very high caliber
and there's a liability associated
with anything that you give to somebody.
All right, let me put in my code.
Right-click, paste.
Click Control D.
Yep, it worked.
Verify.
Signing in.
And we're in.
Okay, all right, let me share my screen again with you.
I just didn't want you to see my work stuff
because it's work.
All right, so now you get to this screen here.
So the screen here tells you, see, here's your option.
File an application right there under trademarks.
So you click on that, file a TEAS application
and you get to the screen here.
Okay, now this is what I would suggest.
This is just me.
I'd go right over here to this button that says
skip for now and continue to forms.
I don't like dealing with all the garbage paperwork
that comes from the government.
You can read through it all you want.
I don't need to deal with it.
So I just, I skip it all.
So let me subtract, make it a little smaller here.
Okay, this is what you're going to see
for a trademark application.
This is what it looks like.
All right, let me close my work email.
Work's closed.
All right, so now as you scroll down,
there are two options.
There is a TEAS plus form or a TEAS standard form.
Let me explain the difference between the two.
If you want to use the government's classification
of the goods and services that you're providing,
like their description, then select TEAS plus.
It's easier to use.
I'm going to give you an example live of what it looks like
to file with a TEAS plus.
We're going to do that in a second.
If you want to use your own words,
meaning you want to be able to say yourself,
shoes for being worn by.
Adolescents. If you want to do that, then you want to select the second choice, which is T standard. That is using your own words, not using the government's words.
If you use your own words, it costs you $100 more per class. You see that? $350 to use your own words. If you use their words, which are pre-selected, then it costs you $100 less.
I'm going to assume everybody here knows how to use their own words because you know how to speak. Therefore, I'm not going to go through the example of the $350 example because everybody knows how to type what they're thinking.
I'm going to go through the example of using the government's description, which is under T's plus. Now, what I do is I scroll down.
I am a patent attorney, a trademark attorney, a copyright attorney, trade secret law attorney. This next line is problematic for me.
I'm an attorney, so when I filed my own application as an attorney, this form is not created for me. It doesn't work.
I am an attorney, but when you select an attorney, you have to then give the name and information of the attorney, and it can't be you.
None of you have to deal with this. All of you will be able to say, where it says, is an attorney filing this? You can either say no, or if you're using an attorney, they'll select yes.
For me, it doesn't work. I found that kind of hilarious when I spoke to the trademark office. I said, technically, when I file with you, I'm lying because I am an attorney, and it is an attorney filing this, but if I select your option, then you ask me for the information for the attorney, and since it's the same as my name, you reject my application.
Apparently, it doesn't work for me, but in any case, let's assume that an attorney is not filing. There we go.
All right, so no attorneys filing. Then it says, we recommend you review the materials, blah, blah, blah, before completing the application. Basically, they're telling you that you can make a lot of mistakes.
Now, just for point of reference, I strongly suggest that you do not file your own application the first time. Strongly. Why would I do that, even though I'm teaching you all this different stuff? Because you make one mistake, a lot of times you can't fix it.
If you can't fix it, you just threw the money away. I understand that many of you are very savvy, very smart, but the first time you do it, you should at least the first time use an attorney.
I file my own because I am an attorney. I know what I'm doing, but I wouldn't if I were you. This is not a training in how to file your own applications. That's not what I'm doing. What I'm doing is I'm showing you what an attorney actually does, or their paralegal does, so you understand what you need to give them, and you understand every single part of an application.
That's going to decrease your cost when you work with your attorneys.
Now, let's go down to, you're not going to need this, upload a previously saved form. This is if you did an application already, and you saved it, you can just upload it.
Let's say you decided to start your trademark application, but then your spouse or your kid or whatever says, hey, let's go eat dinner, and you're like, all right, I got to go.
You could save it and then come back, and this is where you would choose the file to upload, but you're not doing that if it's new. Let me close that. Then you just click continue.
Okay, now we start to get into the meat of this stuff. Owner of the mark.
Okay, now I'm just going to kind of randomly call on some people here just to make sure we have some interaction here. Owner of the mark. Let's go to Ginny. Do you mind sharing with me?
Hi.
I'd be happy to.
Awesome. All right, so here's what we're going to do. We're going to look at the first field, owner of the mark. So if you were filing a trademark application, would you file it in your own name or your company's name? What would you do?
Because I don't officially have a company right now, it would be under my name.
Okay, there you go. So there's an example of where, you know, Ginny would be filing it under her own name. Now, somebody else might have a company, in which case what they would do for the owner of the mark is they would say, you know, like me, A to E challenges LLC. Right? Make sense?
All right, so now remember all the people.
on day one who are incredibly brilliant,
who are asking about DBAs.
Remember that a lot of people are like, I've got a DBA.
Is the trademark available for this or not?
So this is where DBAs come in.
So right here, you'd click the DBA button
and you type in your DBA.
Awesome Enterprises.
That's, you know, AD challenges, Awesome Enterprises.
So I just made that up.
So that, that would be my DBA.
All right.
So now I'm going to ask Jenny one more question here.
So now, entity type.
Since you're filing it for yourself,
let's say you're filing it for yourself,
which you're not going to,
you're going to work with an attorney the first time,
but which one would you choose here under entity type?
I'm thinking LLC.
So if you are filing it yourself.
Okay.
And I don't have a company.
Right. So who, who is going to owner it?
Are you going to own it?
I guess it'd be individual then.
Right. Then for you, it would be an individual.
But for me, since it's an LLC, like you said,
you were right in your answer.
For AD challenges LLC,
I would select Limited Liability Company.
Now this is what happens when you,
thanks for, thanks for helping Jenny.
So this is what happens when you,
when you select LLC now, okay?
Let me show you what happens here.
Once you select that, this field opens.
Now you get to select what state your LLC is in.
Where was it formed?
So you just go through here and you figure it out.
So DC, there you go.
Or like for me, New Hampshire, that's it.
Okay. Now some of you are in other countries.
If you're in another country,
just select the bottom one here.
So if you're over here, you might go Argentina, right?
In which case there's no U.S. state.
You just select Argentina.
And then you go to your next field.
Then you type in your mailing address.
Let's say I'm making up stuff.
So let's say it's like 200.
Oops.
Say it's 200, great, fine.
Let's say Lane.
Just make up different ones each time.
Let's say that's Concord.
And then the state you put in your state,
that would be New Hampshire.
And your zip, 03-101.
Say that's what it is.
All right.
This next box, you don't really have to worry about
unless you're in another country.
So it says uncheck this box.
If the domicile address and mailing address
to the trademark owner are not the same.
So if the place that you are listing
for your mailing address is different
from where you're living,
then you would uncheck this, okay?
That's not usually the case.
So I personally don't list my own phone number.
I know some people do.
It's not required.
It allows the examiner to reach out to you and call you
if there's a problem with the application.
So there is a convenience to that.
But just remember everything that you submit on this form
is publicly available.
So when you click submit, it's on the USPTO website
and other people can access it easily, okay?
All right.
And then you enter your email address here.
There you go.
Say, 03.
I think if I keep using the same one each time,
they're gonna catch on that it's all fake.
Six, eight, five.
Let's do that this time.
All right.
So now a web address.
You can put down your web address if you want.
I don't see any reason to do that.
So then you click continue.
All right, now let's move this over.
It's asking for your mailing address.
All right.
Do you see over here how,
if you've entered information into your form,
it's gonna auto populate.
So sometimes what you might have to do
is just right click cut
and then put it where it belongs like that.
The good thing about the USPTO website
is that it'll catch errors as you're going along
and it won't let you go forward.
Okay, so now I just moved it from there to there.
The thing that auto populated, I click continue
and everything's still fine, all right?
So now we go down and we decide,
are we filing for a wordmark or are we filing for design?
That's the next step.
So if it's a wordmark,
then you just do standard characters.
You come in here and you type in the word, right?
So F-E-S-T-H-I-R.
Let's say, there you go, for sure.
That's the word mark, okay?
Then you can preview what it looks like.
That's what it looks like after you do that.
Now, this part here is for additional statements.
Most of you aren't gonna need it.
You can read it on your own.
I don't need one.
I don't need to provide like translations of my word
or other things.
Like if I have another trademark
that is already pending, that's very similar,
I can identify that.
Many of you aren't gonna have that situation,
but you can read that on your own, that last phrase.
So I click continue.
Now I come to the interesting part.
Everything up to there is kind of boring.
Now it gets a little interesting.
So now I have to specify the goods.
Remember that?
Remember I told you you gotta specify the goods
or services that you're using a trademark on?
There's where I do it.
So now I click on add goods and services.
Okay, this is where we get to have fun.
Up here on the search for area, I can type in what I need.
So let's say shoes.
Go.
Here's every single international class
that has anything to do with shoes.
They're all there.
See how it just popped up for you?
Nice and easy to use.
Okay.
The problem with it is that there's a lot.
Like you have to look through them all and see,
what exactly, which ones are the ones that I'm using?
Like if you did your own application,
you could just type the words,
but since you're using the cheaper version,
you've gotta use their words.
So let's say that you're doing,
let's say you are, let me back up here
to the first list here.
You're doing shoes in general, class 25,
and then you're doing baseball shoes, soccer shoes,
tennis shoes, volleyball shoes,
and what in the world are boat shoes?
Never heard of that.
Sports shoes.
Women's shoes.
Should be a men's shoes here somewhere.
But let's say you go through all this one by one
and you select all the ones that you want, right?
Now that you're done, you say insert checked entries.
Click it.
See how they all pop up real easy?
See how simple that was?
They're all there.
Very straightforward.
They're all listed there.
So now that they're all listed there,
you have to assign a filing basis to them.
So if you're already selling them in interstate commerce,
then you can select 1A
because it's actually all being used already.
If you're going to at some point,
but you're not doing it yet, you can select 1B.
But what if some of them you are using
and some of them you aren't yet?
Let's say that's the case.
Well, now you got an issue
because now you've got,
let's say you're already doing it for shoes in general.
You're doing it for tennis, but you're not doing soccer,
not doing women, you're not doing volleyball yet.
So you unclick those two, right?
So these are the ones that I am using it for.
Shoes, baseball shoes, sports shoes,
tennis shoes, women's shoes.
I click 1A.
So now I have selected
that I am actually using the trademark
in interstate commerce there for all of these.
So now I've got to add a specimen which shows use,
which could be like packaging or a picture.
It could be a picture of the packaging
or a picture of, let's say the product with the name on it.
It has to show the trademark on the product
or on the packaging, one or two, okay?
So then you just click attach specimen
and then you add your specimen, your picture.
You just click choose file and you add it, you attach it.
That's the picture of use.
Then you just type in over here
your description of the specimen.
So you'll say, as an example,
digital image of packaging for shoes.
That's a description of the picture that you have, right?
I have a pair of shoes, a pair of sneakers here somewhere.
My father bought for me, which I know I'll never wear.
So if anybody wants some sneakers, let me know,
but they're not my style.
So I don't wear them.
Let me see if I can find them.
Where's the packaging?
Oh, there it is.
All right.
Are they in my size?
Oh, I think my feet are a little bigger than yours.
You know?
OK, so here's a pair of pumas.
I don't wear pumas.
They're just, I mean, it's very nice of them, right?
But here's the packaging.
Puma, see that?
Here, kitty, kitty.
All right, so all you got to do is
take a picture of the packaging there with your digital camera
and then attach the picture in there as your specimen, OK?
Now, you could do that, or you could go inside.
And on the sneaker itself, you could
take a picture of the sneaker itself right where it says
Puma, right there.
You could take a picture of it like that
and then send that in, right?
So nice sneakers.
I just don't wear them, so.
Too hard on my feet.
I think I'm better.
I like Jordans.
So anyways, what you do is you would take that picture.
You put that in as a specimen.
So I'm just going to, just for purposes of getting it done,
let's just choose a file.
I'm going to choose any file, C drive.
Actually, I had one right there, pictures.
I'm going to put Jesus in there.
There we go.
That's it.
All right, so now I'm going to attach Jesus
to my application.
Attach.
There we go.
I think the USPTO needs more Jesus.
So let me return my form.
Now return.
All right, so now I've got my picture.
There it is.
It's in there.
I've got the description.
And now what I do is I put down my data first use.
So when did I first use that logo or that word, right?
Interstate Commerce.
So I'd say, let's say 04-12, let's say 2021.
And so that's the first time I use it anywhere,
even internally.
And then I put down the first time
I used it in Interstate Commerce, let's say 24-2021.
All right.
And now I assign the following basis.
Now look what happens.
You see how over here it popped up on the right?
1A, 1A, 1A, 1A, 1A.
It's all done.
See how simple that was?
But now I have some here that have not
had a following basis added.
So what I do is I select those, this one and this one.
And since I'm not using it yet, I would select 1B,
because that's an intent to use application.
So I select that, assign the following basis.
Oh, hold it, hold it.
Let me show you something real quick.
They make you click this button here, right next to here.
See to the left of where I'm highlighting,
they make you click this button.
The reason why is this button is telling you
that at some point you're going to have to change it
to an Act-to-Use application before they
allow your patent.
That's all it's doing.
So it's making sure you're confirming
that you understand that there's another step before you're
going to get a registered trademark.
So you click that and you say, yep, I understand.
Then you assign your following basis.
And boom, they're all there.
They're all done.
That's it.
So now you click Continue.
And now you get to put in, if you have a docket number,
internal docketing number, another email address,
you can add that.
So let's just, for purposes of looking at this,
click Continue.
Now your cost comes up.
So this is telling you how much you're going to pay.
So since everything was in class 25,
I can list as many goods as I want within one class
and they don't increase the cost.
That's the good part.
So if the Intent-to-Use application stuff
was for a different class, then this would be $500, not $150.
Does that make sense?
OK, good.
So since it's all in one class, the actual use
and the Intent-to-Use, it's only $250.
That's pretty cool.
So now I'm following.
I've got one class.
I'm going to sign it directly.
And then there's a declaration and other stuff
that your lawyer would have to read,
make sure it's legally sound, they sign everything,
and they validate it.
All right, let me unmute for a second.
Let me answer questions.
So did that seem that difficult? No.
I mean, it's not extremely difficult.
Is it extremely easy?
No.
But at the same time, you want to, again,
even though you're learning all this stuff,
my intent of showing you all this
is to make sure.
that you understand everything that your attorney is going to do or your paralegal is going to do
so that you give them what they need. So what you need to know is I need to know the name,
I need to give them a specimen, this this stuff you should be writing down. The name or the logo
this is what you're going to provide to your attorney for filing. Name or the logo,
the specimen which is a picture of either the product or the packaging with the trademark on
it or the website where the product's being sold or like if it's a service the description of the
service where you can contact the person directly whatever the specimen is your lawyer can tell you
exactly what kind of specimen you need for your goods or services right. You need the entity
is it going to be you or is it going to be a company?
You need to know the state or country of incorporation of that entity
right and then you need to know the date of first use in interstate commerce and anywhere even
within your company. Those are the five things you have to know to file a trademark application.
You since you have been through this course you should be able to have those five things together
before you even call your lawyer right. The only other part you need is like your recitation of
goods and services where you're describing what are all the products and what are all the services
that are being used okay and you can even look up the interstate uh the international class.
You can even look that up. I'm going to drop a link in Facebook so you can see where all these
international classes are but I just showed you that you don't even need to look that up.
If you do that TEAS application that TEAS plus application you just type in the word and it pops
up for you so it's not that difficult all right. That's all now if you have all of that together
and the specimen works, the name works, the recitation of goods and services work, the entity
you have, the state of incorporation, the address you have properly. If you have all that together
you should not be paying the normal rate for a trademark application
because you did half the work already.
Okay that should reduce your cost. You should not be paying 1500 bucks. You might be paying like 800
to a thousand okay because they're putting everything together for you for the filing
and making sure everything's right but if you got it all together that's going to decrease your cost.
It's going to make it way more valuable for you. Helene go ahead.
Hi on that last screen you had there was this big pink box that said identity verification.
Do you know what that's about?
Hold on I'm going to share my screen so you can show me.
On this one or? Yeah right there starting August 6th identity verification. Do you know what that's
about? Yeah so the USPTO is increasing their security okay so and so when you're filing with
them if you have a USPTO government account you have to go through another level of verification
to make sure that you are who you say you are. So you would have to click on the identity
verification and kind of follow the USPTO procedures to make sure you're identifying
yourself properly. So it's just another level of you know how there's been so many issues with
hacking and with people using trojans and phishing and all this other stuff which is p s not f i s
f i s so because people are some people are like what the USPTO goes phishing no different kind of
phishing. So all of that corrupt stuff the government has increased security levels so
they're asking for a higher level of identity verification. So yeah you just follow the link
and just go through it it's pretty simple. Thank you. You're so welcome. I don't know who was first
so I'm just going to say Brittany. Good. I just have a question about when you file for your mark
your word mark or your design can you do both of them at the same time or are they separate? Is
that why Nike has their name? That's a great question. The swoosh is a separate one? Yeah
no you need to file them separate. So yeah you have to file them separate because let me show
you why. Let me share my screen. So when we're talking about stylized fonts as part of a logo
that's separate. Design. That's the design not the word mark. Right.
Yeah, see, when you go all the way back here.
Yeah, right here, see, you had to select, is it standard characters or is it stylized or design?
If you click design, then they ask you to add your your file, which shows a picture of it.
Right. So if you file just a picture of your stylized word, you haven't actually trademarked
the letters themselves, like the combination of letters.
Is that correct? Yeah, that's correct.
But just something to keep in mind.
And this this is not legal advice.
I'm just telling you how this thing works, OK?
That's too funny, man.
This is such a tradition.
This is going back for like a year now.
This is so good. I love it.
So the way it works, though, is that.
The when you have a logo that has words in it.
The essence of the trademark is really the word, right, it's really the it's really the word that's in there, right?
So if you have let's see if I can find you an example of what I mean.
Let's see, somebody you could trademark Puma with all lowercase letters, right?
I mean, they're they're. Yeah, yeah.
But can somebody think of a trademark that it's like a logo that has a word in it?
Can anybody think of one?
I mean, like, yeah, just kind of a mute.
What about like Coca-Cola, because it's so stylized.
Yeah, but that's that's purely letters.
I'm looking for one that's a logo with letters and style in it.
I'm. Just do it doesn't work.
What about Apple? Apple, let's see.
What about Google?
Well, Google, Google again is the letters, let me see, trademark.
Let me see what comes up on their Apple.
So there's the Apple.
There's iPhone.
I don't see any that have like a word in it.
I'm looking for a trademark that has a word in it, maybe Burger King.
What is it? No, Burger King.
Burger King, Burger King, let's try that.
No, it's perfect. Well done, man.
Good job. That was really good.
OK, so here you see Burger King.
So let's see, can I zoom in? Yeah, I can.
There we go, there's there's the logo, OK?
So when you look at this trademark.
This logo in and of itself is registered,
but inside of it is the word Burger King, so
one would argue that if somebody went and used Burger King alone,
it should infringe upon the trademark with the logo.
But that's a much weaker argument than if you filed for Burger King alone.
OK, so what they should do, which they have done, is they filed for the logo
and they filed a wordmark for Burger King alone.
That's what you want to do, OK?
But if you have a stylized trademark,
if you have a stylized, let's say stylized trademark,
stylized trademark.
So if you have a stylized trademark where, let's see.
Well, here's one organic.
That's kind of it's kind of it's kind of in the ballpark.
Organic down here.
All right. So this one over here, organic.
You see how it's.
It's all in the organic, but it's it's a logo.
Right, but this is different.
These are different fonts.
So they filed it as a design mark, a stylized mark.
But then separate from that, they should also be filing it as a wordmark.
All right, because if somebody uses organic.
In a different manner, you want them to end up infringing upon that trademark.
And in here you can see.
Yeah, it tells you stylized right there, stylized.
So to answer your question, that's kind of like a long way.
I'm taking the time to explain this to you guys, because there's a little
there's some things that are more complex than others.
If there are words within your trademark, you should file for the word separate.
If you use the word separate.
That's the that's the specimen you want to send in.
If you don't use a word separate.
then you can send in the use within the logo
and then hopefully they'll accept it, right?
But if you have an example of use alone,
I would submit as your specimen, the use alone.
Okay, and then when you're picking out,
like if you could do the government's words
and you pick out under class
and you can put as many as you want,
especially if you're just starting out,
is there a benefit to picking just sports shoes
versus honing in on volleyball versus soccer versus-
Yeah, it gives you broader coverage.
It gives you, if you can get away with it,
it gives you broader coverage
if you only select like something that's broader.
Like if you just said sports shoes,
instead of saying volleyball, bowling,
you just said sports shoes, that's broader.
If they're all under the same class and it's one fee,
like is it, I mean, if you don't know where you're going yet
do you just select everything you might use,
broaden there?
Well, they would all, everything that,
if somebody were doing that,
if they were starting a company
and they had multiple things that they were going to do
and some things that they are going to do,
then what they would do
is they would file actual use for some
intent to use for others, yeah.
Because then you have to provide specimens.
You have to have your logo on-
Brittany, you just nailed it.
Okay.
What you just said is what the problem is,
is you can't submit a specimen if you're not using it.
Like, because a specimen is supposed to be an example
of use in interstate commerce.
If you're not using interstate commerce,
how are you going to send in a specimen?
Because it's not being used.
So that's the problem.
And the other part is that
you have to make a sworn statement.
And if you lie, that's a federal offense.
So you don't want to do that.
Plus it's just bad.
It's, some people don't relate to that like you and I do.
You know, some people are like, bad?
There are degrees of bad.
It's like, yeah, no, it's wrong.
Period, move on.
Thank you.
You're welcome.
Samuel, you're up, brother.
Yes, thanks for taking my question.
Absolutely.
So the data first use is sort of,
feels like a catch 22 to me,
because if you're doing a registered trademark
and you haven't used it yet,
you're trying to register it in order to use it,
then what do you do in that case?
Good question.
So if it's an intent to use application,
then you don't actually have a data first use yet.
Do you remember how,
when we selected the ones for intent to use,
the date requirement didn't pop up?
Yeah, I'll show you that.
Let me, let's go back to that real quick.
Share screen.
Okay, here we go.
So when you look at,
let's go forward, stay with the standard characters.
Oh, I didn't lose everything, did I?
Probably did.
Yeah, let's not say that.
Okay.
Continue.
Okay, here we go.
All right, so if I go under,
let's go back to this 1B here
and let's change this to 1A.
All right, so it says you can't do 1B and 1A.
So I want to remove,
let me see how I can remove.
Oh, there it is.
Okay, so right up top here,
you see remove, check goods and services.
So I click that, remove.
Okay, so now it's gone.
The one I added is gone.
So now I'm going to add goods and services.
And so let's say I want to add,
let's uncheck things here.
Say I want to add,
I'm very curious as to what a boat shoe is.
So I'm just going to say boat shoes.
Insert checked entries.
Wayne called it.
They're just shoes with special grips
so you don't slip all over.
Is that what it is?
I don't know.
I've never heard of boat shoes.
I guess you have to make over a certain amount per year
to actually have boat shoes, you know?
All right, so let's see.
So there's boat shoes.
Now I'm going to sign as a filing basis 1A.
And when I do that,
see how it's asking for all this information?
Data first use, data first use,
and then, you know, specimens and everything.
But let's say I remove 1A.
Now I'm back here.
Let's say I select 1B.
You notice how there's no requirement
for me to add anything?
Because I don't have anything to add.
So now I add that filing basis and it's done.
So when you actually file an intent to use application,
it doesn't ask you for data first use.
Okay. Awesome. Thank you. All right. I will take, I'll take two more questions then we got to jump
off. All right. Axel, you're up. Thank you. So let's say I have a trademark that I don't already
use in commerce, but for marketing purposes, I advertised the trademark. Doesn't count
as a commerce use or not? If I advertise my trademark before starting making the first sale.
The use has to be used, right? There actually has to be used in interstate commerce. So are you,
are you using the product, are you using the trademark on your product? So let's say it's
associated with sneakers, right? So are you, is there use of the trademark in interstate commerce?
You're asking, well, what if I'm just advertising it, but I'm not actually making any sales?
What if I'm at, is that what you're saying? Yes, yes, yes, exactly. Yeah. So there is an
exception. There's an exception. I'll look it up for you. It's a rare exception where people are
actually marketing something, but there hasn't been sales yet. And let me see if I could find
that for you. It's an exception in marketing, particularly that talks about where advertising
has taken place, but the sale hasn't happened yet. And that has in certain cases been considered
use in interstate commerce. Let me see if I could find it for you. All right. But I mean,
most of the time, somebody has already sold a product before they, you know, so they'll use that.
But if you're in a situation where product is not, you know, let's say it costs like $10,000
for one product, you know, and you're not selling them yet, but you're marketing them,
then you technically are using the trademark in marketing materials on websites. You're offering
it for sale, even though you haven't sold it. There's no requirement to actually have sold it
yet. Right? Okay. It's use in interstate commerce doesn't mean sale in interstate commerce.
It doesn't have to be sold yet, but you have to be using it in interstate commerce.
So if you go to a trade show and you're offering things for sale and you haven't sold one yet,
you're still using it in interstate commerce. Does that make sense? So whether you've sold it,
the requirement is not sale in interstate commerce, it's use. But the question,
your specific situation is going to be dependent upon what exactly is the trademark being used on.
Because in certain situations, marketing material can be used. And in other situations,
marketing material cannot be used as proof of use in interstate commerce. So you have to learn
for your specific case, you have to look at what's an acceptable specimen for my product or
my service. This is again, why it's important to work with an attorney if you haven't done this.
Now, if you've done five or six trademark applications for the same services and the same
goods, you probably already know what you're doing. So you're kind of like, why am I continuing
to spend all this? That's between you and yourself. But for purposes of answering your question,
you need to know what good a service is actually being utilized on and then you can determine
whether or not use in interstate commerce is covered by just marketing. And then the question
is, well, what is just marketing mean? Does that mean having a website where the product can be
purchased on the website? Because some people consider that to be marketing, while other
people think marketing is, I advertise it in a newspaper. But those are two totally different
things because in advertising in a newspaper to just kind of talk about it is not offering the
product for sale. It's just kind of talking about the product that may not be considered used in
interstate commerce, while the website that has the option to purchase may be considered to be
used in interstate commerce. So it always comes down to what exactly are you offering,
you know, and then the analysis is done on that exactly. So all right. Finally, Connie, you're
welcome. You might have sort of answered partially with his answers. So we have some
things that are marketing material. So we're selling a series, print, digital, audio. But
to help market that we're making playing cards. And our logos on the back. And so this is a
multi-layered question. And there's pictures on the front. So they're both picture though,
because you said, if the logo is, we have an actual tree with the words that were done by that kid.
So the
letters you know and it was finalized by our lead artist he put it all together he did the tree
so that's on the one side on the other side his characters from the storyline as
like replacing the king replacing the queen then we're going to have a whole other
thing that's not poker type playing cards but is game cards that have
well anyway so we have the question okay so my question is is the okay two questions
do i have to file i was i had it all in my head the various yeah because so much comes in and
then i'm just like okay so i told you this was gonna happen connie i told you like some people
said i have no questions and by day two they're like i've got four billion questions it's like
oh no i get a ton of questions that's great yeah but i don't think i sent them on the email i just
posted them yesterday in the okay i think in your specific situation though connie you really need
to sit down with a lawyer for like two three hours and go through everything and like literally
digest everything and give you a full strategic plan because because you're very savvy like as
a business person you're in multiple markets you have multiple groups that are that you're
working with separate from that you've hired individuals to provide you services and you have
the results of those and you're incorporating them into other things there's a lot going on
and so you really should like you know sit down for like two three hours and say here it is
what was that how much are you per hour all right just dm me we'll we'll talk we'll forget
you'll be fine you'll be fine yeah right all right all right my friends well that's it for today
um you're doing great it gets easier now we're going into copyrights those are fairly easy
uh trademarks is typically the area that's the most difficult patents
patents can be tough but we're not going to go so deep that you get completely lost larissa
go ahead i think this was an easy one samuel dropped a question about um different filing
fees are there um is there is there a different a filing fee for intent to use on trademark versus
actually it's the same yeah it's all the same yeah so are you fine twice what do they have to
pay twice because they do the intent and then they have to refile as actual no no so let's let's go
back to the example hold on so here's the example where the class remember it comes down to the class
how many classes are you filing in right so you're following a class 25 here so let's say we do
another one and instead of boat shoes we're gonna pick oh let's get really preppy we're gonna do
oxford shoes yeah let's select those insert that one so now for oxford shoes i'm going to say that
is section 1a and for a picture i'm going to choose a file i'm putting jesus in there again
i'm returning to the form and i'm going to say image let's say
digital image of no digital picture of packaging for products showing
trademark and then my data first use sure than that sure so then i assigned a following basis
so now i have a 1b and a 1a do you see that
so there's a 1b which is then to use in the 1a but they're both in class 25 do you see that
so now when i click continue and i go past this look at my cost
because you're paying per class it's fee per class well i never knew you could do that
oh how do i do that i can't do it again
ah i was able to drag the screen i don't know how i did that it stopped
you ever see that movie up where the dog just kind of looks to the side and he's like squirrel
you know that's how i am every once in a while so anyways so the situation is the situation is that
But since it's one international class,
you're only paying one fee, right?
And with that, I'm going to close
because we are way over, we're 20 minutes over.
So again, on Thursday,
we're gonna talk about something
I'm making available for you.
I strongly suggest you take advantage of it,
where we'll be doing this, you'll see.
So don't worry, you will be fine.
Everything will be fine, right?
So with that, you've got the replay.
You should be able to walk through it,
play around with it.
Don't click submit,
because if you click submit, you're paying the fee.
So don't submit.
So you can play around all you want,
but don't submit anything.
Otherwise, you're gonna pay money for your game, all right?
So, but you can play around.
The USPTO website is pretty neat
that you can play around and not pay anything
until you click submit, all right?
Is this helping you guys?
Yeah?
All right, good, I'm glad.
I'm glad you guys are getting it.
All right, I'm gonna jump off.
Larissa, you can close up.
Is Larissa still here?
I am, yeah.
Oh, there you are.
Okay, awesome.
I can close up and then I will catch up with you.
Oh, so replays.
So just so everybody knows what happens
is now it has to get processed by Zoom.
Then I download them off of Zoom.
I edit them, add like this preview thing in the beginning,
and then they have to get processed by that software
and then upload it.
And then they go into active campaign
and then they're sent out.
So you're not gonna get it till nighttime, all right?
It takes a little while, all right?
Just so you know.
All right, I will let all of you go
and I'll let the ladies finish off here and take care.
Thank you.
You're welcome.
Thanks, Peter.
Thank you, Peter.
Thank you.