but we're so excited to be gathering once again.
I hope maybe this is your first time
joining one of our trainings for the month of July,
but if you have been to some of our other trainings,
I hope that that word, that seed of breakthrough
is something that's being woven
into your own personal daily lives.
I know it's something that the Lord has been constantly
talking to us about each and every day
as we've turned our focus into that word
that he gave us at the beginning of the year.
I'm Lindsay.
Hey, I'm Bruce. And this is Bruce.
And tonight we're gonna be talking more about breakthrough.
So if you're joining us for the first time,
just a quick recap is at the beginning of 2022,
we felt like the Lord gave us a personal word,
but also a word for our community,
Kingdom Messenger, that this would be a year of breakthrough
and shortly we found out that, you know,
to break through some things,
you actually have to break through some things.
And so we were experiencing some resistance
and the Holy Spirit and just his kindness
has led us into this resistance training, we've called it,
where we have been increasing in our capacity
and our stamina and our strength
as we've been moving from glory to glory
with grace upon grace through each resistance.
And what the Lord has really been stirring in our hearts
is that he is not interested in just bringing us
from situational breakthrough to situational breakthrough,
but in developing a lifestyle of breakthrough with him.
And so tonight's focus is, you know, we thought,
well, if we're talking about breakthrough,
then let's talk about breakthrough.
Let's share the breakthrough of my journey
into the digital landscape,
into making the digital landscape, my mission field,
kind of go back to the beginning,
share what that looked like, share the testimony of that,
and also give you some keys and some step-by-step,
kind of a step-by-step, not kind of,
but a step-by-step guide of,
hey, if we were doing it all over again,
this is how we would focus, this is what we would focus on
and when we would focus on it.
And so that's what we're gonna do tonight.
Our hope is that we demystify and we simplify
and we make this super accessible because it is.
I think looking back on Lindsay pre-breaking into this,
into the digital landscape and making it my mission field,
it just seemed very overwhelming.
It seemed very complicated.
I had words about reaching thousands and thousands of people.
I had words about reaching arena-sized group of people.
And in my mind, I had a picture
of what I thought that had to look like.
You know, like, oh, I'll be on a speaker circuit,
I'll write a book, I'll speak on a stage.
I had no idea what the Lord had in mind for me
in the digital landscape
and how that was actually going to multiply
my effect in ministry, you know, multiply my time.
We'll talk a little bit about that.
Instead of feeling limited by only what I could,
only where I could reach by plane or by train or by car
or how many hours I could actually give it,
you know, how many days I could be away from my family,
all those types of things that are limitations,
the Lord has broken through all of that
by teaching us how to leverage technology
and leverage the digital landscape
to truly disciple nations, to reach people worldwide.
And so we're gonna be talking about that.
Yeah, and I know some of you guys
have this in your heart, right?
You've got a message that's stirring in your heart
and you're like, I've got words
or I feel like the Lord's calling me to share on this topic
or share this thing.
And this is gonna help give you
sort of the practical step-by-step
of how do you actually start sharing that message out there?
Or if you already are sharing it,
how do you optimize and get even more people to see it?
We know we have lots of different people joining today.
So there's people who have just joined
our community this week.
There's people who have been with us for two years
that are in our membership, that have launched,
that are scaling and continuing to grow.
So our prayer in sharing this,
because we just felt like, hey, share the testimony again.
Like there's power in sharing the testimony.
Some of you have heard the story,
but our prayer is that the Lord,
that the Holy Spirit would like plant some seeds
that are specific to where you are in the journey.
And we trust him to do that.
Like we can only do what we can do,
which is share what we've got and share our testimony.
But open up your heart to that expectation tonight,
even if you've been at this for a while,
that there would be some seeds planted
and that there would truly be some breakthrough
in our mindsets, in our attitude, in our emotions,
in our creativity, in our innovation.
That is our prayer.
Amen, yeah.
So just kind of a quick rundown of what to expect tonight.
We are gonna, first off, we're gonna just kind of talk
through and walk through all of our three keys
that we believe that kind of get you
from having your audience at zero
or wherever you're close to zero.
all the way to over 10,000 people listening to you and that's kind of our goal.
We want to set that big number of like 10,000 people in your audience.
We consider that as like, um,
something that you were able to do in about 90 days and so we feel like it's
very doable to do that and to scale quickly to that 10,000.
It just helps you to think big because we serve a big God and we don't want this
to be going out to maybe reaching five or 10 people, right?
I can't, I can't express how unimpressive I felt when I started out.
Like I, I was not, I didn't set out to reach 10,000 is my point.
Like I was just kind of trying something new and felt like I was led by the Lord
to do it. But the reason we want to put that goal in front of you is again,
not to overwhelm you, not for you to feel disqualified,
but to really grow that expectation muscle.
Because I wish looking back that I had opened my, I, I've,
there was just talking about resistance.
There was a lot of internal resistance that I, I,
I don't want you to have to deal with.
Like I want to take that off the table tonight.
And you had to overcome a lot of beliefs about yourself, about ministry,
about what the Lord had said.
So we want to accelerate that by saying it's going to be 10,000 or more.
Yeah. Why not?
Absolutely. So we're going to talk for a little bit. We are going to then,
um, we'll probably do some Q and a at the end.
And one thing that we thought would be fun is since you guys are joining us,
we've got a couple of different places. We're on Facebook and YouTube.
We're in zoom. Um, so we are going to give away a prize tonight.
Um, so we are going to, we love giving away things.
So just a little heads up here is we're going to be talking at giving away, um,
a personal like one-on-one breakthrough session with, uh,
either Lindsay or myself. And so that'd be a time where you can just hop on a call,
a zoom call, just one-on-one with us.
And we'll just help you kind of work through a lot of these different things.
We're going to give that away to someone.
That's normally something we charge like $250 for going to give that away
tonight for someone. Uh,
just cause I think it's going to help rapidly accelerate your ministry on those
calls is we help you get unstuck in a specific area.
So if you're feeling stuck with technology or you're feeling stuck with your
content strategy or where to start, we help you get unstuck and move you forward.
That's what those breakthrough sessions are for. We coach you into that.
Awesome. Okay. Uh, and then, uh, what are we also going to do?
I think that's it. That, that was our schedule. I think, I mean,
it's going to be a conversation. It's going to be a conversation.
We're sharing our story. So, so use the chat, use the chat to talk back.
We can see all of your chat messages here on zoom, on Facebook, on YouTube.
So if you have a question for us, just drop it down there. We are watching that.
And so, um, just give feedback. Cause I think the more engaged you are,
the more you're going to retain.
We're going to get through a lot of information tonight. And so take notes,
drop some comments, questions, give us a thumbs up, you know,
whatever's working, uh, give us a confused face.
Like I don't know what's happening. Slow down.
The reason we love doing these live is because it, um,
activates your participation. And, um,
the worst thing you can do is just show up and watch the screen for 60 minutes,
like participate.
And a way to do that is through the chat by taking notes because it activates
something in you, keeps you engaged. And again,
the expectation tonight is that the Holy spirit is going to be dropping some
nuggets, some seeds for things beyond this call that you can be partnering with
him beyond this call. So expect that and engage in that. Participate. Yeah.
That's awesome. That's my coach Lindsey hat for tonight. Awesome.
So we're going to go ahead and jump in here.
Just let us know in the chat where you're joining from.
I know we've got people all over the world to see where you're joining.
Let us know. Uh, and let's jump into it. So, um,
the tonight's session,
we're going to be talking about how to grow your kingdom tribe from zero to
10,000 in 2022 without being a techno geek,
right. Or having to learn the latest TikTok dance.
And I like, we always like to point that out.
We kind of say it cause it's funny, but it's true so much.
That is like a belief right now,
a bad belief that I want to break off people that I have to,
I have to change who I am in order to be successful at this.
It's who is in you,
Christ in you that is participating actively in you reaching who you're called
to reach.
It's not because you can like mimic the latest trend on TikTok that you'll be
successful or because you'll know all the technology things.
It's about none of those things, who you are tonight is who you,
who is, who the world needs. It's who your world needs. And again,
I, I want to just point that out. Cause like when I started out guys,
like it was so not impressive. I wasn't trying to copy something.
I wasn't trying to be like, okay, I'm going to like go and start doing now.
If you like to dance, if that's who you are, do it. If you're a techno geek,
awesome. Like Bruce do it, but you don't have to be those things.
And I just want to break that disqualification.
Tonight because I feel like some of you have come on this call and your your expectation is just to be disappointed again
To be made to feel like you don't have what it takes to do the thing in your heart that you want to do the
Most yeah, and that's just not true. Amen. That's good. So that that could be breakthrough for someone right there. I mean, yeah
I love that. That's awesome
Okay, so I know we got a few new people on the call tonight
So just a really quick if we're just meeting you guys for the first time
We are Bruce and Lindsay and
Welcome. We have been
Serving content creators in our business for over 12 years and we have Lindsay started her own podcast about two years ago
Mm-hmm. I have a background in tech and and software and cameras and we had a video production company
Lindsay has always had a passion for content and content strategy and preaching the gospel
and so we've just brought those two things together and
That's it and that's our little baby girl Hannah and
first born baby
Awesome so that is
Hit and also if you guys are joining on here as well
This training is gonna be for you
If you recently wrote a book if you are a pastor you're preaching every Sunday and you want to leverage your time more if you're
A coach you're helping disciple people or mentor people or maybe you've just got a message stirring your heart that you're like, man
I feel like this message needs to get out of me and into the world. Yeah, that's who it's for and tonight
We're just gonna be talking about how you can build you social media to build your ministry rather than
distract you from building your ministry or to discourage you and
We're gonna show you a step-by-step method. That'll help you grow your particular tribe to over 10,000
Yeah, so that's that's what we're doing, right?
So who obviously we want to move from that being distracted right by social media into I think that
And we'll talk a little bit more about this and I'm gonna reiterate it several times because I think it's a bad belief
I want to break off of people but we have completely underestimated the power of social media
for the for the potential of
Advancing the kingdom of God and reaching people with the good news of the gospel
And I think because social media has disappointed us. It's distracted us. It's discouraged us
It's been a place where we've been either felt criticized. We felt ostracized we felt
We've been hacked or we felt censored or we felt it was a place of comparison
it was a place that we would show up and just see how awesome everyone else's life was and how awful our life was and
what we want to
Infuse in you guys is that this is actually a tool
That you can use to build your ministry to advance the kingdom of God
To take territory for the kingdom and reach people with the good news of the gospel. It's awesome
I'm just reading some of your comments. Someone said my tribe is three plus me at the moment
So that's so we know you're from brilliant TV father son. Holy Spirit. Love it. It's a perfect audience. That's awesome
Okay, so let's let's jump into it
So we want to give you guys a quick kind of overview of like of where?
Yeah, this is the testimony and this is kind of the place of breakthrough
So where it started was I started a lot of different things
I think people might think that I tried one thing and it just worked, but that's not true
So this is an example of something I try to do. I try to start a podcast not in
2020 called posture. I try to start a leadership podcast in 2017 and
It went nowhere fast. It was just one of those things
I threw out and I was like, I think I'm gonna try this now and so it fizzled and then I also tried to do
Blogs who here is a blogger?
Maybe you're more successful than I was I in my I think I was 25 at the time mid-twenties
I thought oh my goodness, you know, like most 25 year olds my life flashed before my eyes
I'm almost not 20 anymore
and so me and my friend Amelia started this 20s blog where we were
Highlighting stories of other 20-somethings doing incredible we thought it was literally gonna be like hundreds of thousands of people. Oh my gosh guys
This was this was what was going to because we bought this is this is what every good content creator needs is a really awesome
Domain, I brought 20s blog comments. I just got this short domain
I'm gonna just blow up and all these people are gonna be able to find me, but here's the thing
Amelia started law school and I started a career and life happened
Mm-hmm, and it became very secondary to what we were doing
And so it went nowhere, right and then when it was in
2019 I started, you know Haven Hill blog because I thought oh we bought him
We bought a fixer-upper and I want to document and I'm gonna you know
The Lord was speaking to me truly was speaking to me through the renovation and I thought well
I want to share all these truth nuggets
But you know we were doing a renovation guys
And so and when life happened and we were working and we're starting and starting our company over
for again, and so it just kind of went nowhere.
And I think what happened in those
is we would have an idea, right,
and if you guys are here,
we're assuming you guys are creative people,
and you've had ideas to launch something,
and maybe you tried to launch it,
like some of these things,
and this is just two examples.
I think there's probably,
there's, for context, I probably have close to like
200 domains in my GoDaddy account of like ideas
that I, you know, so, and so you launch these ideas,
and you put them out into the world,
you don't really know what's gonna happen, right?
And so I think that's what we're trying to
help you guys overcome when you do have that idea,
and you do wanna get that content out to the world.
Some of the times, just,
it may just be the way that you're launching,
it may be the way that you're delivering content
that's not quite connecting with your who.
And so we're gonna cover a lot of those points here,
especially around the technology,
and how to make sure that you actually get a lot of people,
because once it builds momentum, it becomes really fun.
Like we would continue to do 20s blog,
and this other thing, like your podcast,
if you had 100,000 people listening to it,
like we would've figured it out,
we would've made time for it, right?
Yeah, but I think I, at the time, my mindset,
which we're gonna talk a little bit about,
is I was still entering social media as a consumer.
So I had these ideas, but I would jump on,
and I would kind of, I would start to compare
what I was doing with what other people were doing,
not in a healthy way of like,
oh, let me take this idea and see if it,
it was just this like, well, gosh,
well, their blog has 20,000 readers,
and I still get only two comments,
and it's my mom and Bruce, you know?
And so like, there was this discouragement.
Hashtag family comments.
Yeah, which are great.
Like, thank God for the family that supports us, right?
And like, comments on all of our stuff.
But it wasn't so much of like,
oh, this will be really fun when I reach 10,000 people.
Yeah, sure, but it was more of,
I wasn't coming on, I wasn't coming on as a creator,
I was coming on as a consumer.
I was just consuming kind of what other people were doing.
I was allowing kind of what was hitting my scroll
to tell me what was maybe important to talk about,
or like, this was, but I wasn't thinking about,
you know, who I was actually called to reach.
Like, who was my specific audience?
Because I thought, well, this is just for,
for kind of everyone, right?
This will be entertaining for anyone,
or this will be helpful for anyone.
And so there was, I wasn't taking it,
I don't, yeah, I wasn't really taking it seriously.
I just thought it would just happen.
Like, I would show up, and like,
if it was meant to be, it would just happen.
So I had to make the switch,
and that's what was different about Posture,
that I'm not coming on as a consumer,
I'm coming on as a creator,
I'm partnering with the Holy Spirit,
and what I feel led, that he wants,
like, what is our, what are our desires to,
like, they're co-mingling, right?
I'm one with Christ.
So like, what are we partnering in together now,
and who are we called to specifically reach?
My mentor, Pedro Odeo, really, like, honed that in for me,
and I think that was a frustration
I didn't even know I had,
was whenever I showed up online,
I just kind of thought it was for everybody,
and if it's for everybody, it's really for nobody,
because nobody really feels like they're being talked to,
they just feel like they're being talked at,
or like, thrown information at,
instead of having this, like, connection online,
which is totally possible to have.
Absolutely, and one thing that,
so, I think that's a great point,
and I think if, what we're trying to help you guys break free
is, like, what's happened,
and you've tried other things in the past, it's okay,
like, that's, we're trying, we're experimenting,
the fact that you did this, that's all.
It's okay, nothing's wrong with you if it didn't go right.
Right.
Because there are several things that we tried
that didn't go right,
it doesn't mean that it will never go right.
Right.
And so, we kind of need to just brush off the past,
and like, oh, I tried this, and I tried that,
and not bring it into our present,
and not let it keep us from our future.
Awesome.
That's great.
And so, that was the thing,
was we went from a consumer to a creator.
Yeah.
And so, a quick snapshot of how it's going here,
and we like to use visuals, right?
We do.
To help represent actual people,
so this is currently close to what your audience
looks like each week,
that we have almost 10,000, or 100,000,
it's actually 120,000 now,
people listening to you every single week,
and that's basically the stadium, right?
You talked about having a word about
speaking in the stadium.
I would get these words about reaching arenas,
and I thought, well, I'm just gonna write a book,
and get the speaker invites.
Nothing wrong with that,
but that's not what God had in mind.
He had something so much different,
so much more innovative,
and so much, such a better fit for me.
Yeah.
And so, yeah, that's what I'm experiencing today.
Yeah, and it's hard to imagine,
I mean, this is, it's a big number, right?
So, we have, like, you see followers
on different accounts and stuff,
it's hard, easy to forget that these are real people,
like, these are real people listening to your content,
listening to your message,
and so, you essentially have this stage that's possible,
and we wanna.
And the really cool thing about this is, while we've been growing Posture,
we're also on mission to help equip hundreds to reach millions.
That's why we're doing Kingdom Messengers.
It's kind of the engine room of Posture.
It's kind of showing you the behind the scenes.
And we're on goal, we want to reach 1 million people a week.
And we've just passed 287,000 people that our whole community is reaching.
And I think we have about 50 or 60 people in that group.
And so-
So this is our members and our road mappers, yeah.
That are in our community, that they're working through.
Because we're manually checking these numbers.
Yeah, we have someone, we're so determined to this.
We actually pay someone every Monday to go and
count every single person's following across all their channels.
And they record it in a spreadsheet, and we track these numbers.
So it's really cool.
I mean, that is a lot of people.
Yeah, it is.
Almost 300,000.
And they're real people.
And I think that sometimes when we are looking at a screen,
it feels not real anymore.
But these are real people that we're reaching every week with the good news of
Jesus.
Absolutely.
Something that we celebrate.
And we never want to let that testimony go by the wayside,
which is why we actually keep the numbers.
Because we want to keep that testimony in front of us.
That this is what the Lord is doing in us, there's so
much he's doing in us, and through us as a community.
So let's talk a little bit about this digital landscape.
Because we believe the digital landscape is a mission field-
Absolutely.
Like no other.
And social media is a powerful ministry tool that is currently
being massively under leveraged, okay?
So that's what we want to, so if you guys want to write in the chat,
just write leverage, right?
That's a key word tonight.
It is a key word tonight.
We're just want to, that's something we want to teach into a little bit.
Because with technology, we can now take our message and
multiply it across to so many more people.
And I think what fires me up, as I started to kind of walk out on this
landscape and get to know this new mission field, is I realized how good of
a job the world is using social media to disciple people, to their agendas,
and to their brands, and to their ways of thinking.
And so that fired me up because I realized, and
I think it's one of the key things that really pushed us into wanting to start
a community like Kingdom Messengers, is we want to take back the territory
on this digital landscape that the world has taken and used to take advantage of
people, to deceive people, to distract people, to discourage people,
to discourage some of the very people that should be showing up as creators and
being Kingdom Messengers and reaching their who.
And so that's why we point that out.
It's not, I don't want it to use, it's not a stick to beat ourselves up with.
It's something to ignite our passion for why we're doing what we're doing.
We are well able to take this land.
This is not a losing fight for us.
We're the people of God, the creator of the universe.
This is not a big thing for him.
This is an invitation for us to take our rightful place and
take territory in this tech space, which is like the future.
There's so much happening right now.
There's so much the world is leveraging.
And we're gonna take that back and use it for the kingdom.
It's great, I love it.
And what's crazy is being this mission field and this digital landscape,
it's never been easier to reach your people.
Yeah, that's true.
All the work and the infrastructure has been put in place.
All we have to do is show up, and all of these platforms,
they all thrive off one thing, and that is content and attention.
If you can deliver content that gets watched and gives attention,
these platforms will actually reward you.
Even to the point of paying you for ads, paying you for impressions,
paying you to keep people on the platform.
And that's something that if you're just providing content, and honestly,
I don't think the Elgrams really care if it's preaching the gospel or
just an awesome recipe for some sort of dinner.
And so you can actually use that to your advantage.
You can actually flip the industry a little bit on its head by providing
kingdom content that actually brings hope,
that actually brings life into a place that the world needs it more now than ever
before.
Yeah, absolutely.
And that's something all they're looking for, these algorithms,
these platforms, are just looking for content and attention.
And so if you can provide content that helps keep people on their platform,
they're gonna help promote you.
And they will actually let you use the algorithm to your advantage, and
they will push you out to more and more people.
So I think we're talking a little bit already about our first key,
if we wanna jump into that.
Absolutely, so just take a second here.
So is this helpful, you guys?
Are you guys getting inspired?
Just put something in the chat.
We wanna just make sure this is a conversation.
If something's sticking out to you, let us know.
Yes, this is good, people are saying so good, awesome.
Yeah, we just wanna encourage you.
What's really cool about this community is that we're doing this together, and
you don't have to do it.
When we did it ourselves, we-
Someone said, I'm just a solopreneur.
Well, we only have the two of us.
Now, like, our community has, you know,
15 of all these people.
Now we have this community.
We built the community for us,
just as much as for the community's sake.
Just so we could hang out with other people.
Because we wanted to do this with people, absolutely.
That's awesome.
Okay, so let's talk about,
so we're gonna, first we're gonna talk about
like kind of three keys,
and then we're gonna talk into like a six step process.
So the first key is know the land you're living in.
Like just as if you were going to another continent
or a new city, and that was your mission field.
You would get to know the language.
You would get to know the culture.
You would get to understand how things work.
You would figure out where the store is
nearest to your house, all of those things.
So treat the digital landscape as such.
Like get to know the land you're living in.
So we're gonna talk a little bit
because some things we share and people are like,
well, I don't wanna do that.
Or, you know, and so like this might challenge
maybe some things that you've done in the past
or some things you might be doing currently.
And it's okay.
It's okay.
It's not meant to like stop you
from doing something you love.
Like say you love to write or post graphics,
but we're gonna share some things
because this is the land that we're living in.
This is how it's working right now.
Right, and we wanna help show you the shortcuts in the land
because we've kind of gone the way we've,
we've definitely, it's not been perfect.
We're gonna show you some of the mistakes
we've made along the way,
but we wanna help avoid those, right?
And just give you a shorter pathway.
So something about this land that's huge
is that video is dominating.
Video content is dominating.
So if you're a writer or if you're an artist
and you wanna post graphics or photographs
or you wanna write, you don't have to stop doing that,
but we wanna encourage you to make video
more of a primary content format
that you're producing each week
because that is what is gonna be getting people's attention.
So you can go ahead and share a little bit of stats
about video.
Yeah, so a couple stats on that
and is that 82% of all global internet traffic
is currently coming from video streaming
and downloading video.
And average, there's about 84 minutes a day
that people are consuming.
I've seen that number like six or seven hours a week.
You know, the people are, it's just a lot.
And I'm sure if you guys are watching YouTube videos,
if you're on Facebook, you maybe don't even realize
how much time you're on there.
And I think platforms like TikTok,
the average session time I think is around 54 minutes.
That means not 54 minutes a day.
That means, hey, it's the morning
and I'm gonna pick up my phone and start scrolling.
And then people on average are staying there
for almost an hour.
And then they may have multiple sessions in a day
to go check in.
And so these are really addicting platforms, right?
Because they're just pulling people in.
But it's all around video.
That's what keeps people there.
Yeah, and so that is the attention grabber
for people today that are scrolling through Facebook,
Instagram, TikTok.
So even platforms like Instagram,
which used to be, if you guys remember,
it used to be primarily still photographs, right?
It was a highly visual platform
that made it a little bit different than Twitter
and Facebook, but it was pictures.
We were all posting our pictures,
we were posting our graphics.
Video is now dominating as far as like
the highest watched, consumed,
even on those types of platforms.
Everyone's moved in that.
Every platform has moved more towards that space,
even if video wasn't primarily
their main type of content before.
Because it's what people are consuming.
You've heard even Instagram, which was known,
they have an icon of a camera.
They're known for photos.
They were kind of like, Facebook's just all kinds of content
and Instagram's like the calm place just to enjoy images
and beautiful photography and all that.
That's all gone.
Now it's all about reels and stories.
They've now officially said that they're
a video-first platform, which really just,
I mean, there's a lot of creators
who are photographers and all that.
And so everybody's just shifting to this
because of platforms like TikTok
and others that have brought this new form factor to it.
So you gotta do video.
And that's scary for some people
because they don't like to be in front of the camera
and they get nervous about the idea
of having their face on the internet.
So what I say about that is some people
are called to volatile neighborhoods,
to volatile countries.
Like again, if this is your mission field,
if you're feeling called, if you're feeling stirred,
we can trust the Lord to be our source of protection,
but we have to put ourselves out there.
We can be wise, obviously, but there's favor in your face.
And we'll talk a little bit even more about,
a little bit later about when you're reaching
your specific who, they wanna connect with you
because it's not just, it's not your content
that's the valuable thing here.
It's you.
You, you're the image bearer of God.
You're the one who's carrying the presence of Christ in you.
So though your words are powerful, which they are,
what people are gonna most connect with
and what people are gonna come back for
is their feeling of connection with you,
the messenger, not just the message.
Right, so powerful.
So one of the things as well that we wanna share on
is this idea that there's a lot of changes
to the platforms, right?
Because a lot of these platforms maybe started one way,
like we talked about Instagram, and they've changed.
So one of the stats that's always kind of shocking
is like people think of TikTok
and they immediately think of Gen Z
and 12 year olds, right, teenagers.
And the 38 to 55 age group
is the fastest growing demographic on TikTok.
And it's been that way for about a year and a half or so.
And that help, and people, we joked about dance videos.
And while those are one of the top categories,
the help and advice category, right,
your content, bringing hope,
bringing clarity on different things,
that's a top 10 category on TikTok.
And they reward that type of content there, so.
I came into this journey making so many assumptions
that the Lord has so kindly corrected for me.
And TikTok was one of those things.
I said I would never do TikTok
because I assumed it was just for teenagers.
That wasn't the people I felt called to reach.
I thought it was just a bunch of dance videos,
all these things.
And I had a friend who was actually on TikTok.
Like I wasn't even on TikTok.
I was just making these assumptions
based on the things I heard.
Because again, I was entering the digital landscape
with some still consumer mindset.
I'm just going to believe what I've been told
and I'm not gonna actually like investigate
and explore on my own.
But I had this friend who said, Lindsay,
this is where the people are.
There's like what, a billion active users?
1.2 billion, yeah.
Active users.
That means people who are actively used.
Not people who just made an account and forgot about it.
But active users every month, a billion people.
And he said, hey, this is where the people are.
And you said you feel called to reach people
on the internet.
So why aren't you on TikTok?
So I received that conviction, got on TikTok,
and now it's my highest.
Yeah, it's fastest growing.
It's fastest growing and I have,
out of all my accounts, it's the most,
the highest follower account that I have right now.
Awesome, so platforms no longer age-specific
and they've kind of shifted into being primarily video.
The other thing is that consistency is key.
I said this a little bit earlier.
Just showing up consistently for your who,
for your audience.
Don't worry about what it looks like.
Don't worry about it being perfect.
Just show up and be consistent.
Because what happens is these algorithms,
these platforms see you being consistent
and they're like, okay, here's someone
who's providing content.
And they need, they're hungry for content, right?
YouTube, TikTok, all they need is more and more content.
They gotta keep the machine going, right?
They gotta keep people engaged.
You gotta get people still on their platform
so they can sell ads and whatever else they're selling.
And so if you show up consistently,
it's basically telling those platforms,
like, hey, I'm taking this seriously.
But what a lot of people, and we did this as well.
We did YouTube videos and stuff
and I experimented back in 2009.
I uploaded my first YouTube video.
And I would just upload one and then wait three months
and then upload a second video.
That does nothing for you.
That's not gonna help you.
But we talk about showing up, doing weekly
and sometimes daily content in different forms.
That's gonna help just rapidly scale that up.
So consistency is huge for that.
Yeah, and the good content will follow.
I am such a, as far as being able to create content,
I'm so much better now than I was two years ago.
And I'll be better two years from now.
But I had to get over the perfection performance thing
of it has to look a certain way and it has to be perfect
in order for me to post it and publish it.
I had to get past that because otherwise,
I would have just gotten stuck in that producing mode,
never publishing anything.
And I would probably still be sitting here
with one more thing that didn't work.
That's absolutely, yeah.
So, and that's the thing, is if you kind of lean
into how these, knowing a little bit
about how these platforms work,
you don't have to be an expert on it,
but you can just know it.
Okay, this is what they're expecting.
And so when you start to create,
you kind of work with it.
And the good news is people are less suspicious these days
of things that actually look less produced.
They're more suspicious of things that look overly produced
because they think, oh, that's just a brand,
that's a company.
And guys, people don't want to connect with a company.
They want to connect with a person.
And so, you see it, you probably watch these videos.
Someone's on their phone, walking their dog, talking,
and you're like, okay, Denise is live.
What is she talking about today?
And it's okay that Denise is not in a fancy studio
or using a fancy camera.
It's that she showed up and she feels like she has something of value to share with me.
So like, people are kind of not really concerned about how it looks, they really care about
who am I connecting with and are they bringing me something of value?
Absolutely.
So this, this is the incredible opportunity before us, right?
There is a, an amazing way, an incredible way to grow your ministry in 2022, leveraging
these things.
Do you believe that?
I'm kind of catching this.
Do you believe that?
Yeah.
That's awesome.
You can tell us in the comments.
Absolutely.
Yeah.
Drop the comments.
Someone said that's liberating.
Awesome.
Yeah.
So that's great.
So, so we're going to, that's just key one, right?
So let's just recap what that was.
Know the land that you're living in.
Just have a sense of where you're going.
And how things work.
Exactly.
You know?
How algorithms are working, that they're rewarding consistency, they're rewarding videos, people
are actually consuming the video, those are things you need to know.
You don't have to know everything, but those are some helpful things to know as you show
up that are going to get you more eyeballs and get you more viewers.
Absolutely.
Okay.
So that's key one.
Let's go to key two.
And this is to reach your unique who with your unique message.
Yeah.
This is a big one.
And again, I have to credit, I mean, guys, I so believe in the power of mentors and coaches
because this was something my mentor, again, Pedro, I have many mentors, but he really
helped me with this, kind of pushing me into this digital landscape, is that you're not
called to reach the whole world.
You're called to reach your world.
And this should be really freeing because so many of us think we're called to reach
the whole world and we're trying to reach this age demographic and we're trying to reach
this stage of life and we're trying, and it's all the things all at once.
When we're doing that, we're often editing ourselves to reach a certain person.
We're often editing our message.
We feel like we can't maybe use certain language because, well, that person would understand
this, but that person wouldn't.
And then everything just becomes very generic and not helpful at all.
And so when I realized I could actually show up with full permission from the Lord to reach
who I felt like he was telling me I was called to reach, it allowed me to show up authentically
and free.
Like I could use language that that specific type of person would understand and I wouldn't
have to worry about all the ... You might reach other people.
There's people that I didn't set out to necessarily reach.
My original audience was millennial Christian women.
It goes a little deeper than that, but there's guys that watch my stuff.
There's older people that watch myself.
There's younger people.
There's some Gen Z people, which is very exciting that watch my stuff.
But when I show up, I am focused and targeted in sharing with that specific who, that Christian
millennial woman.
And my message and your message is based off of not theory, but experience.
Your breakthrough.
Your message is probably in your breakthrough, in your experience, your unique experience
and relationship with the Lord.
This was also freeing because I would show up and I'm like, well, I don't know all the
things and I was so bound by all the things I thought I didn't know.
Well, what if somebody asked me this theological question and I don't have an answer for it?
Or what if somebody wants me to talk about this or give my take on predestination or
post-trip or pre-trip?
And guess what?
That's just not my message.
My message was about my testimony with the Lord, which was learning to live in perfect
peace.
Walk away from striving for perfection.
Live in perfect peace.
I have a testimony of overcoming anxiety and panic and living a lifestyle of peace with
the Lord and that is my message.
And I talk about all kinds of things.
Really it's kingdom living, but it's through that lens of showing up every day and helping
people take a posture of perfect peace.
That's what it was.
And so for you, what is your testimony?
What is your story with the Lord?
Your message is probably in that.
And your who could be who you used to be.
And for a lot of you, it will be.
It will just be who you used to be.
And that should be freeing.
I think anytime, if you've ever had to preach or set up a, or write a sermon or a message
or something to speak to a whole congregation or a whole church, you've just got so many
age group that's there, you've got so many different backgrounds.
But if you knew that you were coming to speak to a small group that was like, you know,
I'm speaking to like a men's group that has business who are inside, in tech, who are
married with young kids, right?
Like if I knew that was the who, it'd be so easy to talk to them just because I know,
okay, everybody in this room is, is in the same kind of space so I can just speak a message
directly to them.
This is why I feel like a lot of people have like immense, um, like emotions.
mental spiritual breakthrough at conferences right because conferences are usually
For a specific type of person like they're they're themed and they're targeted for specific type of people
So when the speaker shows up like you're you're told I used to work behind the scenes of conferences
So they would be told like okay who's in the audience? Yeah, you know, is it business people?
Is it a certain age demographic?
so you you're you find that speakers are able to kind of
Tune their message to that specific who and people just feel like that message was for me and it probably was I don't think that
It's artificial, but I think that it just pin it just like it's like a laser focus
Because people feel like oh my gosh, like they're speaking to my scenarios. They're speaking to my pain points
They're helping solve my specific problems answer my specific questions. This is the power of focus
Absolutely
Awesome. Okay. So let's talk a little about so we talked about reaching your who so let's talk about
This we want to one of the things we joke I've said like
Followers are real people too. Okay, there's we have to say we have to say this a lot even yet
There's all even to ourselves because we are used to and this is not discrediting in-person ministry
That is important to you
But we're so used to doing ministry in a certain box
That when the Lord called us to pioneer again and do something that was so vastly different than what we've ever done before
Like it's taken it's like it took us by surprise that like oh my like when I say I'm reaching over
100,000 people every week like I have to remind myself like those are real people
like I'm showing up and talking to arenas every week and
That it puts things into perspective, so let me give you some like visuals because
there's like like what I like to say is like that's how many people are in the room with me every week and
It helps me like
Really lean into the Lord
Because I know that like I couldn't have done that on my own like it's a beautifully humbling
Thing to know that like if I had like put an invitation like everyone meet me at this place
Like a hundred thousand people would not have showed up
But there was this journey that I've been taking with the Lord and digital on the digital landscape that has brought me to a place
Where when I show up in the room on social media, that's how many people I'm talking to
Like and I so I want to give you guys a visual like this
This is this is could be you too. Like we believe like this is this is for you in this year
Like not years from now
But like this year you could be showing up and talking to ten thousand people
20,000 people so give us some visual. Yeah, so here's some visual. So here's a get real. Here's a great
This is what 50 people look like kind of like a small session. Maybe a big a small church or a big small group
Yeah, whatever. So if you have 50 followers right now, like that's your room, which is that's amazing. Yeah
Amazing that's your that's how you're potentially reaching every week. And then once you pass a thousand people like this is now filling
You know starting to look like a very large, you know, just heading towards megachurch, right our conference
Yeah, very sick. So and then once you add, you know go to 10,000 now you're looking at
So I wasn't sharing it today. So 10,000
So we had just came back for our for our Facebook family here
To a thousand and then to 10,000 here. It's a 10,000 now. It's like a sporting event
It's like think of a tennis match
there's having this many people you could speak to and we feel very much that the the vision the Lord gave us was if we
Could get a hundred kingdom messengers to each have an audience of 10,000. We'd be reaching a million people, right?
That's how the math would work and that doesn't doesn't that doesn't seem that seems so doable to me
Yeah, like that doesn't seem hard. I feel like the Lord is like
It's gonna be more than that. But like we got to like make a marker
So our marker is a million people out each week
But that's that's only a hundred of you reaching 10,000 and we think so many so many more of you could be doing that
Okay, I love what Mary just said in our chat and zoom
She says I'm not at a hundred thousand yet, but regularly getting two to four thousand and I can only imagine that many in my living
Room. Okay. So here's what's so cool. This is what I love because again, it goes back to the limitations talk. I
Don't have a big that big of enough house to like throw a thousand people in my house
But like that I'm not limited by that or I don't have a church building that big but I'm not limited by that anymore
Or like maybe some of you are like your town is a 4,000 people. It's like a whole town
But you're not limited by your geographical location anymore. Like you can reach
Your who anytime no matter where they are, right? That is what's so cool about this
I don't want you to miss like
the
amazing
opportunity that this is
for ministry that we haven't done it this way before.
Like people are starting to step out,
but like this is like so much potential here.
Right, that's so good.
And so that's good to know,
like your Who is already online.
Lindsay just said this.
Like you can access.
I'm getting fired up.
Yeah, you can access, well we haven't even got to the,
all of, we're only halfway here.
I need the first to keep me on track,
because I'm just like, ah.
You can access your Who on demand
with the phone in your pocket, right?
You don't need any fancy cameras or technology or lighting.
And every day you essentially have a microphone,
which is just your phone.
Like this is one of the, you know,
our phones are becoming like,
the cameras are amazing on here.
This is all you need.
You don't need to go buy,
spend thousands of dollars on cameras or lighting
and any of that.
And then not just buy all the fancy equipment,
but you gotta actually go learn how to use it.
And that's a whole nother, you know,
investment of time to go figure it out.
But the point is to just start
and get into that habit of using your phone already
to just be consistent and show up.
Your stage is probably sitting in your purse right now.
Your stage is sitting on your desk.
Your stage is in your pocket every single day.
You don't have to wait for the invitation.
It's already been made.
And that's, this is something that you wrestled with.
Oh 100%, because someone had just commented,
it's both exciting, it feels both exciting and scary.
I know, because as I started walking
the digital landscape and I realized,
okay, it's not just my mom and Bruce watching anymore.
I had this temptation to back away
because I believed for so long
that obscurity was my security.
Amen.
And so as many things that failed
and we kind of laugh about,
like that felt, it felt so safe.
Yeah, that's true.
Because it was like, okay, well like,
whew, I don't have to like give myself to that now.
Yeah.
I had all these words, guys,
that I had been sitting on and stirring on for years
that I would be talking to arenas
and I, you know, I believed these things.
Like, well, if it was meant to be,
it would just happen because, you know,
then it took me out of the equation
of having to partner with the Lord on something.
Like he would just bring it to me
and I'm just gonna be humble
and I'm not gonna put myself out there
and I'm not gonna, I'm not gonna try to make this happen.
But there is a partnership element with the Lord.
Like there is a yes.
Yeah.
Because he's given us the gift of choice.
Amen.
And he takes it very seriously.
So there is a yes and that yes is not just a,
okay, yeah, like I believe that can happen someday.
Like I've received this word and like,
yeah, okay, I believe I can do that.
No, it's like, I'm going to live as if that word is true.
Yeah.
And so that was something I had to overcome.
You know, the scariness of it all was as it started to flow
because I started to show up consistently
and the Lord was matching that partnership.
I was like, okay, let's go.
Like I had to finally give up that belief
that obscurity was my security.
And I was going to be known
and I was going to be out there on the internet
and this thing was going to grow.
And the Lord is my security, not my ability to hide myself
or protect myself or keep myself small.
That's good.
Smallness for me was not an option.
Yeah.
Because of the words that have been spoken over my life.
And so many of you, and maybe you're like,
well, I'm not in a prophetic community.
I don't have words.
We can pay attention to the desire stirring in our heart.
Cause as we seek the Lord, like again,
we're partnering with him.
We have to trust him enough with ourselves,
with our hearts to say,
if it's something that I'm desiring, this is a big deal.
Cause some of us I think are taught like
what you desire is bad or if you want it,
then it's probably not what the Lord wants for you.
But we need to start paying attention to
why is it I feel stirred to share this message?
Why is it, why did you show up here tonight?
Like, what was that about?
Could it perhaps be the Holy Spirit stirring something
in you and saying, yes, like this is going to be our thing.
This is going to be our thing.
We're going to do this together.
Don't discredit that.
Don't think that you're safe if you're small.
You're here for a reason.
Something is speaking to you.
Something is resonating deep within you
that like this could be for me.
Don't discredit that.
Yeah, absolutely.
And so we're talking here about like a follower,
like followers of your people.
We're talking about actually reaching your who
with your message.
This is real ministry.
It's real ministry.
Exactly.
And one of the things that we want to share with you here
is just about specifically with video
is that video actually helps you leverage your time.
Why are we keep saying video, video, video?
Because you can actually leverage your time.
This is a really cool thing we looked at
that Lindsay spends about five to seven hours
speaking to like this size audience,
this hundred thousand.
Preparing.
Preparing my episodes, my content.
So that's everything.
That's entirely for the week.
So it's not a full.
time job to do this.
This is five hours a week,
most of the time it's on the weekend,
and it's writing, recording, editing,
and promoting your episode.
So five to seven hours a week,
but then during that next week,
that content will get consumed 500 hours or more
in the next week,
and it will continue to grow week after week.
So those are my actual analytics and stats.
That's not us being like,
this could potentially happen,
that's what's happening right now with my channel.
I'm giving it about five to seven hours a week,
and I'm getting about 500 hours of watch time
on my episodes.
So like, what is that,
a hundred times of like multiplication.
And so this is what's so cool,
because we say like,
the only math the kingdom knows is multiplication.
What I love about this,
is this is a redeeming point of my life,
because no one's fault but my own.
When I was doing ministry before,
I ran into burnout.
I was living a lifestyle where I thought,
to be a good Christian meant being a busy Christian,
and I burnt myself out,
because I was striving for perfection,
and I was striving to be good for God.
We can talk more about that another time.
And the Lord redeemed that for me,
because my ministry is no longer marked by burnout.
I'm actually, my effect is being multiplied,
without me having to give 500 hours of my time.
That is what is actually being consumed.
Like, I hope that is an encouragement to someone,
because I know that maybe there's people
that are watching this that have that,
that you got burnt out by ministry,
because you were trying to be all the things
for all the people,
and it came from a good heart,
but it burnt you out,
because there's only so much that you have to give,
of yourself in the natural.
The Lord wants to redeem that.
He's redeemed that for me.
So you, I preach while I sleep guys.
Like, to all people all over the world,
there's some countries I have never traveled to,
that watch my content every week.
That is so cool.
That's what's possible here for you too.
And I love that one of the Kingdom Messengers
that we have as a guest trainer,
Hannah Brencher came on,
and she shares a story of like,
when you put content out,
you're gonna be showing up,
and ministering to that person at 3 a.m.
Like, when you're sleeping.
Like, when you're gonna show up.
When they need it most.
Like, there's been comments that I've gotten on content,
that people are like, I watch this,
this came on my scroll right when I needed it.
I've been in a low place.
And like, I didn't have to be on a phone call
with someone at 3 a.m.
to be there to encourage them with the truth.
That's powerful.
This is what's possible.
So I just want to encourage you guys,
the multiplication effect of this,
we're talking about kind of,
playing on a different playing field, right?
To use leverage to scale and maximize,
and multiply your time.
And so that's kind of,
when it gets difficult, right?
When you're sitting in front of YouTube,
and you don't know which buttons to push,
or you just can't get the video to look right,
or to sound right,
or whatever the thing you're trying to do,
just know like, you're building those skills,
and you're learning to do ministry,
and broadcast a message in a totally different way.
Yeah, you're pioneering something.
So it's not gonna be easy necessarily at first,
but that doesn't mean it has to be hard forever.
And we're finding this,
that as we continue,
this is kind of leading us into our last key,
but use what we call creative reps,
to build your momentum.
So we talk about the creative rep of,
producing,
so it's,
The four P's.
So yeah, as we talk about it,
I got it in a roll.
It's planning,
Planning,
producing,
publishing,
and promoting.
And we talk that as the kind of the cycle,
and we do a whole training on it.
So we're trying to summarize,
Yeah, we're trying to summarize that.
Like an hour's worth of content into a slide.
But the point is,
I wanna pull that back into,
why it's so important that you get,
you start getting consistent,
and not getting stuck in one of those reps,
but doing a full rep of getting a piece of content out,
and getting another piece of content out.
Kind of going through that,
because you're building a muscle,
and that's what's gonna build momentum.
Amen, that's awesome.
So I think we've talked enough about that,
but we got any questions?
That's really good.
So one thing we wanna do,
is just kind of walk you guys through a roadmap,
for how to go do this.
Because we've talked a lot about mindset,
we've talked a lot about,
even in the last few trainings,
we've been doing trainings all throughout July this month.
And so what we wanna do now,
is just kind of walk you guys through that step by step.
So we've got six steps you can take,
that will kind of get you from here to there, okay?
And these are just kind of quick things,
we'll kind of move through them fast,
and we'll jump right into it.
So the first thing,
that we think is very helpful,
is to actually launch.
Like you have to launch and actually step out.
Do not, we have coached enough people,
do not underestimate this step.
Right, so just going and registering your TikTok account,
registering your Instagram, Facebook, YouTube, and Anchor.
These are the tools.
write this down, you can go look them up later, but these are the tools to do it in that order.
TikTok, Instagram, and I would say YouTube and then Facebook in that order would be what you
would focus on. Do that tonight. If you haven't done that already, go register your accounts
on those platforms just to secure them. Get your name on there, get whatever, if you want to use
your ministry name, just use your name. Don't think you have to get super creative with it.
We are very, very, we love the concept of kind of getting like 1% better every day,
right? So you may say, well, that's just typing in my email and registering account.
But now you've like, that's one step forward today. And then you build on that layer by layer,
going and spending, like, we all have jobs, we have lives, we have families,
we're trying to do a lot of different things. So just take that one baby step
and start to build that habit of confirming and really shifting your identity to be like,
okay, cool. I'm on this platform and I get entertained on these platforms. Now I'm shifting
into a new mindset, which is me actually becoming a creator on these platforms. And just, it's that
identity switch where you're now like, oh, I have a TikTok account. I have an Instagram account. I'm
going to start promoting stuff on the, sorry, sharing content soon. So you're just saying
these baby steps towards, that's what it practically looks like, right? And Lindsay
talked a little bit about dialing in your unique message and your who. So I don't know if you-
I would just say, don't overthink it. Some of you know instantly, because it's maybe what you've
already been, maybe you've written curriculum, maybe you've written a book, maybe you have
preached a series lately and you're like, this is a thing. But if you don't have any of that,
what is your testimony? What is the thing you want to set people, what area do you want to
set people free in? There's your message. It will develop as you continue to go and share,
but there is something really powerful about starting. So don't get stuck on this. This is
not a three month, now I have to go discover what my message is. What is your testimony? Start there.
And then who do you feel called to reach? Quick, just, who do you feel like you have favor with?
Or who do you have a heart for? Or who are you already reaching with your everyday life? Who
are you connecting with? Is it teenagers? Is it men? Is it women? Is it a specific life group?
Start there. It can develop over time. Yeah. And just speak to who's the easiest,
who's this? A lot of times people come to us and they say, oh yeah, that's great. I have
this business thing over here that I'm doing coaching, but I'm also a teacher. And like,
how do I connect all these things? Like pick, just pick a who and pick the one that's the easiest to
create content for. Can I tell you guys a secret? I don't know if I've ever said it this way before,
but it's true, is I think the reason that I felt called to reach millennial women is because they
were my peers and it was the least intimidating who to talk to. Yeah. Cause I, I, they weren't,
they weren't, they didn't feel out of reach for me. I'm like, okay, it's like talking to a friend.
That's okay. Like if that's who you're, who is, you're like, well, that just,
if you feel like it has to be this intimidating thing. Cause again, some of us have been taught,
like it has to be who you don't want it to be. Maybe that's true, but often the people you're
called to reach are the people that are, it's easy for you to connect with. Start there.
Awesome. Um, someone was just asking what are those, those four P's it's plan, produce,
publish, promote, um, getting those reps in. So I just want to, that was a few slides ago, but,
um, okay, good. So we're going to move on. We've got six steps to get to, um,
Are you going, okay. We're kind of going over time, but is this okay? You're sticking with this?
I know. Yeah. We're probably going to be another 15, 20 minutes.
Yeah. But Lindsey got fired up, so she's super chatty tonight.
No, this is great. Um, yeah. Um, I think, I think this is really good. We're helping,
I think what we want to do more than anything is just help you guys
visualize what this could look like. Right. That's kind of the main thing.
Just want to demystify again, because sometimes when we, we see one person's story, we think it
had to, it was this complicated thing and they've got something special going on with them. The same
Christ that lives in me, lives in you. Okay. The same spirit that leads me in all truth and all
things is leading you in truth and all things. So like there is nothing extra that I had other
than just now that I'm looking back, just this process that I feel like the Lord has given us
this framework that I feel like can help accelerate so you don't get stuck where I got stuck and you
can move forward and in launching and scaling. It's awesome. Okay. So, uh, first thing you got
to launch, do it. The second thing is we've talked about this a little bit before, but leverage the
tech that you own. Uh, use your phone. If you have a webcam, if, if you, any kind of phone with
a camera is going to be fine to get started. It's actually funny, but, um, there's, there's some
large creators that have done, you know, a hundred million dollar plus in space and they're doing
coaching and doing all this stuff. And I, the story was that they, uh, decided to invest in
content. And so they went out and bought all the quick gear. I think they spent hundreds of
thousands of dollars, $200,000 building a studio, building studios. Uh, and then when they were
He would just make a few videos on his phone and then his, the videos on his phone, like just way
out performed what was being done in the studio.
And so they ended up selling all their stuff and they just, now they just use their phone.
So instead of having to go through that painful exercise, just use what's in front of you.
Use your phone.
Um, that's what is working so well on TikTok.
Every TikTok creator is using their phone.
That's how we're getting a billion people to show up and watch content that's being
produced off of people's phones.
Yeah.
It's a, it's a weird world we live in, but this is the reality of how it is.
It's hard to imagine, but I think it's such a beautiful time to be alive because you have
such a sophisticated device.
I mean, it's called a smartphone for a reason.
Like if you're carrying around a smartphone, this is, this is a sophisticated piece of
technology.
So some of us like talk ourselves out of like, well, I'm not like a tech person, but we're
able to use this.
This is all you need to be able to reach people.
Yeah.
And guys for lighting and stuff, I want to show you guys this really expensive light
source that we used that, uh, I would recommend when I started posture, I would
recommend you guys use this.
It's called the sun.
And then you use a window that lets the sunlight through.
And that was what we use for the first three or four seasons or two, first two or three
seasons of posture.
We, Lindsay sat at this dining room table.
This is our, this is our dining room table right here in our living room.
And you can see her laptop there.
And that's where she sat and we put the camera on the one side.
So she faced the window, um, kind of at an angle.
So she got some natural light.
And if you go back and watch some of those early episodes, um, you'll notice that it
got cloudy at times.
So then like, it would start out really bright and then it would just get really dark
and then it would get like really bright again.
Like as she's talking, as the clouds were going by and it's fine.
It didn't stop us from like doing it.
We don't do that.
It didn't look horrible.
And nobody commented on my lighting.
So yeah, you definitely have to time the daylight.
Um, I, we use that as an example right now.
Obviously we, we shoot in a, in a little bit of a studio, but we sit right here like
in our, this is what we use for our zoom calls.
We use for all our trainings, our office.
This is just our office.
It's just, we just, you know, set it up.
And this is what Lindsay used to preach every week to this audience is just
sitting here at this desk.
So don't underestimate what you already have access to.
Absolutely.
Leverage what you've got.
Start there.
So we talked a little bit about short form content.
And so this is where you want to, what we say like leverage short form content.
And so we, one of the mistakes we made is we did not start with short form content.
And so we have rewritten our own training and curriculum.
And when we train people on this to start on week one with TikTok, start
with Instagram reels and YouTube shorts, these are actually the same piece of
content you'll see here gets posted on TikTok, Instagram reels, and YouTube
shorts.
You can take the same 60 second clip and just, and just share that out.
If you can deliver it daily if you're possible, if it, if at all possible.
But let me just give you guys some quick examples because I want to
again, demystify some of, some of this.
We have some kingdom messengers in our group who have literally created they
have, they're not even on the camera.
They just show a video of their Bible and they've got this particular scripture
highlighted and they'll just say, they'll start the whole TikTok is like
this, read this with me, John 3, 16.
So, and then I read the scripture and then they just say, so be
encouraged today, end of TikTok.
Okay.
So like, that's how easy it could be.
So think of creating daily content like that.
If you're talking about peace, do two or three things.
And I don't just only do, you know, verses like that, but kind of change it up.
When you're thinking about daily content, you can get creative with it
as kind of the point there, like it doesn't have to be the same type of content.
One brief little thought.
It's one, Hey, think about this today.
Be encouraged with this.
Let this bring hope to you.
It's not you laying out like a three point sermon.
There's no, you know, there's no time for that one in 60 seconds.
So it actually is really helpful when you're trying to, it's kind of like
telling you to the gym and picking up the light weights when you get started.
Right.
It's just getting in the motion of like creating that content.
We're not actually putting a whole lot of weight on it yet.
Um, but it's starting to just exercise those muscles.
Right.
So you're going to get your creative reps in and the, and the content will get out
there because algorithms right now are promoting short form content because
that is what people are consuming.
So, so this is a, this is a process and we talk a lot about this in different
courses and stuff, but people think like, how much change can that make?
You'll be amazed.
Some of the comments that I and other kingdom messengers get from those 60
seconds of like, Hey, this is what I needed the most.
I remember one of my favorite comments that I got, we'll have to like find a
screenshot of it, but this person said, I have been scrolling the tick tock for
two hours to finally find something of value.
Yeah.
Like, can you imagine someone just because people, guys, this
is where people go to cope.
This is where people go to escape.
This is where people go to find answers.
Like, you'd be surprised.
I know it's not ideal,
because we don't want it to be this way.
We're like, wish people had better attention spans.
We wish people had better ways of spending their time.
But the reality is, is like,
this is where a lot of people
are spending a lot of their time.
So we want to meet them there
and start sowing seeds of truth,
seeds of love, seeds of grace,
so that we can eventually bring them in
to longer format content that we're producing
and begin to disciple them more and more into the truth.
Absolutely, and guys, the reason you use this
is because it's the easiest way to get started
in that you just start producing content.
And TikTok, there's just so many people on TikTok.
They will put your content in front of the right people.
There's definitely strategy and tactics
on how to do that really well.
But big picture, like, leverage that,
and that's a good place to start as far as that.
And guys, you may be wondering, like,
okay, cool, but like, that may work for you guys,
but like, is it gonna work for me, right?
Sometimes we see these things and we're like,
okay, that's cool, but maybe I'll post mine
and it won't work for me.
Like, maybe you're just like one in a million or something.
And I want to show you guys this case study.
Marian Judson, who's in our membership.
She's amazing.
She's not on the call right now.
Because we would totally shout her out in an emergency.
But we would have her come on.
But she has grown her account to 7,725 followers.
And I just wanted to show you this.
So this is a dashboard view that all of our members get
when they're working with us.
And so every week, we record that.
So you can see, she literally started with nothing.
No TikTok followers.
Started from scratch, yeah.
A brand new account.
And just on TikTok, she has 7,700 people.
And check out this one video on the right here.
It has 100, sorry, Facebook people,
136,000 views on this one video.
And what's crazy is this whole video was about
the fact that the Holy Spirit is your guarantee
for salvation.
There was this scripture she read,
and it was very, very, very, very basic.
And she almost didn't post it.
But it was just so simple that it worked really, really well.
And most of her growth came, you can see this,
in this little week here.
It was literally from 2,500 to 5,600 in two weeks.
And this happened to Lindsey a few times as well.
We would be at 20,000 followers on TikTok.
And the next thing, within a week or two,
it would double to like 40,000.
And we didn't change anything we were doing.
We just continued to show up.
And what'll happen is one of these videos will just take,
it'll work, and you'll get 80, 90% of your followers
off this one video.
But that only comes because you're being consistent,
because you're showing up,
because you're putting a lot of things.
It's kind of like the shotgun approach, right?
You're just feeding a lot of different content
to the machine, and one of these things is gonna take.
So that's just, that's really cool.
So that's the leverage short form content.
The fourth thing is to share your testimony.
And so.
Like share the story.
Yeah, and this is something that really sparked posture
when you got started.
Way, a few months before posture,
we were at a speaker's conference,
kind of learning how to become a really good speaker.
And they had this speaker competition
where you could produce a 60-second testimony.
Like your origin story.
Your origin story.
And so Lindsey had never taken her story
and condensed it down that tight.
And when she did, and she shared it,
it got a really good feedback.
But that really was the basis of what you built posture on.
And that helped me get super clear on like,
okay, this is my, this is my message.
And I was able to start sharing my story
without it being like a three-hour.
You know, because we're sometimes covering years
with the Lord.
Like it was years in the making.
So it was a really helpful exercise for me.
But I was able to use that as a reel,
as a short form piece of content,
because it was 60 seconds.
And it's something that has, over time,
kind of woven itself within a lot of my episodes
and a lot of what I do.
Absolutely.
So it's definitely worth the exercise.
And we encourage people to do that.
Not the first thing you have to do.
Yeah.
We would say, step number four.
It's a really good exercise for you to do.
And you can leverage that piece of content
for an ad even later.
I used it for an ad, which we'll talk about.
Yeah.
And that's step five, is that we actually use things
like Facebook ads and Instagram ads to produce this.
And we've even added TikTok ads now.
And this is not spending a lot of money.
You could spend $5 a day, $10 a day,
and just within a week or two,
just massively accelerate the growth of your channels.
Now, what you wanna do is,
you can only pick two or three other pieces of content,
but your origin story, we've found, does the best
when you promote it with ads,
because it's an introduction to you.
And it's kind of a quick summary
of why people should follow you.
So that tends to produce the most followers.
And it's a really quick way to connect with your who, too,
because often they'll see their story in your story.
Right.
This is the power of testimony.
You know, testimony is like, do it again.
It's an imitation.
for the Lord to do it again.
And so, that's why I think story is so powerful
and why it works so well.
So, this is what's so cool.
That was what we started out in the beginning,
like we did Facebook ads,
we did a few Instagram ads with that.
But my followership, especially recently,
has mostly grown organically through short-form content.
I would say we really only used ads
for a month or two at the beginning.
And I'm so glad I did, because it definitely helped,
I think, and it was such a cool thing
because it was something Bruce had challenged me on,
and I was able to sow seed into my own ministry.
Let's talk about that for just a second.
Okay, well.
Because there was actually kind of a mindset shift.
Because there was maybe an argument
that happened about, you know,
maybe you have an argument in your head,
like I would never buy ads,
that seems, you know, like not the humble thing to do.
I don't know, I had a lot of resistance against it.
Again, I think because I was still shedding that lie
that obscurity was my security,
and that if it was meant to happen, it would just happen.
So Bruce was like,
hey, you're putting a lot of effort into this channel.
And, you know, at that time,
I think I had like less than 100 people.
Still real people, that's amazing.
But Bruce was like,
I think we need to multiply the effect.
Let's spend some money on some ads.
And I was like, absolutely not.
We're talking about maybe like 50 bucks,
is what we're talking about.
Yeah, not like 500.
And I was like, that just, that's just too much.
That seems excessive.
That's just too much for me.
And Bruce has said, if it was anyone else,
if it was a missionary that came to the church
and shared what they were doing in a different country,
or they were doing in a neighborhood,
or if it was a friend of yours
that was starting a nonprofit, like you would give to it.
You have given to it.
Why don't you understand that you're good soil?
Like, do you believe that you can sow seed
into your own ministry?
And so I'm really glad for that encouragement
because that I think was a thing
that really launched me in the beginning,
was being able to, and take it seriously.
Like, this is a real ministry,
and what I'm doing is worth investing in.
Because guys, guess what?
Your time is way more valuable than your money.
I was sowing a lot of hours,
and I was not thinking about that
even being something of value.
I was like, well, it's just my time.
Your time is important.
Bruce was like, you're already giving
the most valuable thing you have.
Like, what's money?
Sow some money into your ads, and so.
It's just a mindset thing as well,
and it's something that until 2019,
like, we had been in business for nine years,
been in different career things.
Lindsay and I had never invested in coaches or mentors ever,
like, in our entire lives until a few years ago.
And that's something the Lord's like,
had us reposition, or change our thinking on this
because we know that that is the only kind of shortcut
in life, is to have a mentor, have a coach,
and kind of walk you through that.
So that's something that.
Pitfalls to avoid.
But it was another level that we had to,
so we had started to go down that path of like,
okay, we could invest in some coach to help us,
to give us content.
To help us with our business.
Like, that felt, okay, like, that's a valuable thing.
But for whatever reason, when it came to my ministry,
so the Lord was shedding a lot of those bad beliefs
about the things that were important to me
and that I was working on were worth investing in.
Right, okay, and the last quick thing here
is we want you to track your numbers.
And the famous quote from Peter Drekker says,
you can't improve what you can't measure.
And so, whatever it does, you can get a piece of paper,
a whiteboard, write it down in a notebook,
just in your journal.
Just, you know, hey, it's Monday
and I have this many followers.
Or go check out like a TikTok's this number,
this is this number, this number.
Total that all up.
That's what we call your kingdom channels.
Like, look across all your different platforms
and just, you know, connect to that.
Yeah.
Yeah, because I think it's important.
We believe in keeping the power of the testimony.
Again, like, we wanna say like,
look what the Lord has done, okay?
Like, guys, if I wasn't tracking my numbers,
I wouldn't know that I was like showing up
and reaching over 100,000 people, right?
Like, there's something significant
about just keeping the testimony
and saying like, thank you, Lord,
for bringing me this far.
It's stewardship as well.
It is stewardship.
But I think also,
there's some helpful feedback in your analytics.
Like, it's helpful to know like,
what's resonating?
What's working?
If I did not do that,
I would still be making five, seven minute episodes only
and not investing some time
in doing like the 60 second stuff.
That's actually like helping me reach a lot more people
and bring more people into like my world.
So those are the types of things.
That's why it's helpful.
Because again, like if I didn't know
that I had X amount of followers on TikTok,
I wouldn't know that it was working.
I would be held to my bad assumptions of the past
of like, well, it's just for 12 year olds
or it's just for people.
with dance videos, so that's why it's important.
It's not all about the numbers,
but the numbers are very good informants,
and they're things that we can use,
they're things that we can leverage
what the numbers are telling us
to improve and scale and reach more people.
Absolutely, and so someone just asked,
can we just recap that again before we move on?
So number one was launch,
you gotta just launch, create your accounts,
figure out your message or who.
The second one's to leverage the tech you own,
so don't go, that's just a mindset shift,
instead of trying to-
Don't wait for the studio.
Don't give yourself the excuse of waiting for studio.
Number three was to leverage short form content first,
and be consistent with that,
just 60 seconds of wisdom and start small.
And then the fourth thing was to share your testimony,
so figure out how you can tell your testimony,
your story in under 60 seconds,
use that as one of your TikToks,
and get your message out there.
It's just more for your own benefit
to quickly say what that one thing is.
It will take time,
it actually takes a lot longer to make it shorter
than it does to reduce speech for 60 minutes.
That's how it goes.
And then the fifth thing is leverage Instagram,
Facebook, and TikTok ads
to just promote some of these things.
And your ad is that 60 second story.
You don't have to create anything new,
let it be that 60 second testimony.
And the last one is to track your numbers,
just to actually keep track of those numbers.
And guys, when you get into technology and media
and all these different things,
it can be overwhelming, definitely.
And when you get into analytics,
there's just hundreds of numbers that you can track,
so keep it really, really, really simple.
Just, this is my total count,
this is what I was last week,
let's just grow it to next week.
So that's it.
So that, in summary, is, as you guys can see,
like the digital landscape mission field,
like no other, right?
Hopefully this is setting you guys free.
I'm kind of reading the comments here.
You guys are-
It seems like it's connecting.
Connecting with you guys.
And you believe us,
that social media is a powerful ministry tool
that you can leverage.
So if you're getting value and you feel like this is good,
just go ahead and drop a one in the chat here.
And if you're like-
Let us know that you're still here,
you're still listening.
Yeah, if you fell asleep, you can put a two.
Cause we're gonna pick a winner for our-
For our prize.
For our prize, so we need to make sure you're still here.
Awesome.
You're still live, okay.
Okay, and so, we mentioned at the beginning,
we wanted to give away a prize.
Let me just make sure I didn't miss anything.
So, we were gonna give away a 30 minute call
with either Lindsey or me.
We have a, what we call a one-on-one breakthrough call,
so you can actually pick which of us you wanna talk to,
if it's more tech-related and strategy,
or if it's content, you go with Lindsey, tech with me.
And so, that's what's gonna go.
Typically, this is like a $247 thing,
we're just gonna give it away to someone.
So if you're listening tonight and you're like,
okay, that would be great, I have some questions,
I have some things I'm stuck on.
Or some of you guys are like-
This would be a great thing to use it for.
Yeah, if you're like, hey, if I could just have you
look at my channel and my message,
just help me get some breakthrough on what that is,
that's something that probably can take you on-
We can just accelerate it.
Accelerate it quickly, and maybe it's that one idea,
you're like, oh, okay, I get it.
Or even if it's just the feedback of like,
hey, the thing you're thinking about, that's awesome,
like, go for it.
That's actually what I feel like more of our coaching calls
are like, yeah, you found it, this is your who, go do it.
So, we're gonna give that away, and so I'm gonna give-
So we had our team member, awesome Tamara,
pull a winner for us, so that, and we're not biased at all,
but she pulled a winner,
and so tonight's winner is Gina Paris.
Awesome.
Very, very cool. Congratulations, Gina.
I think she's watching on Facebook.
Awesome.
That's great, we will reach out to you.
If you can just email help at kmwsupport,
Tamara will drop that in, just email us,
we'll figure out what the details are for that.
And, should we do one for Zoom as well, or even now?
Well, no, we're like running out of time, so-
Okay, we are running out of time.
We have so much to cover.
I'm kind of shocked that we thought we could do all that
in 60 minutes, but we're coming in for a landing, so.
Absolutely.
So, now, if you guys do want to book a call,
we're gonna give that a drop a link here in a second,
but if you do wanna book a call for this,
and this is something that you think would still be helpful,
even if you didn't win the prize,
we're gonna make that available as well for you guys,
for people who have watched this call, just for $95.
So, there's a link, Tamara will drop that-
We'll drop the link in the comments, if you'd like.
In the comments, if you guys are wanting to,
there's a little calendar,
you can figure out when works for you, when works for us,
and you can go ahead and just check that out,
and we'll just hop on that call,
and chat with you, and help some of you.
guys out. So, very, very cool. Guys, sorry we went a little over, but I feel like we
covered a lot of ground in just such a short period. There's a lot to this digital landscape.
There's a lot to this new mission field. This is something the Lord's put in our hearts.
You know, we started out really with, we're like, hey, let's like help people launch a
Christian podcast. Let's help them get their YouTube channel. And that was our first, that
was our first kind of step into this whole space. We've been doing this for about a year
and a half now. And what we actually found was people needed to be restored back into
their calling and into their ministry. That they had, some of these people, like you said,
like you've been burnt out in ministry, you've been burnt out in church before. That's the
real reason we need to do this, is we have to help restore you guys. If you guys have
had that in place where maybe you weren't recognized or maybe you got passed over or
there was some hurt because, you know, just being with other people in ministry, it can just,
there's just humans, right? There's just stuff happens. And the longer you're in there,
they're probably the more you've seen. And so we just felt like there's this, there's this
invitation, you know, to, to kind of pioneer again, to step out again, to, to go back to that
original calling that some of the things the Lord's been talking to you about, maybe in the
season, the message that's in your heart, guys, you have a voice, you have a message. It needs
to be heard. Lindsay and I are very passionate about having spiritual fathers and mothers learn
the tech, learn how to pack some of these things we're talking about, and then to actually step
out onto the digital landscape and begin to become spiritual fathers and mothers, meeting people
where they are on their phones. Yeah, there's way too many spiritual orphans right now, getting on
their screens, scrolling the internet, and finding fake answers from a world that is only interested
in discipling them to a low level agenda. And we are people of the kingdom of God. And we have been
called to mother and father people and restore them back to their original intent. Yeah, so
that's our, that's our, that's our heartbeat. That's why we do what we do. And we believe that
the ministry that you do online can be multiplied. You can reach many, many, many people, and it can
be something that is marked by freedom, something that is marked by multiplication, not breakdown,
not burnout, but truly marked by breakthrough. So that's what we've been talking about this month.
We're continuing to show up in our community this month and talking all about breakthrough for the
month of July. And so we'll be back. So next week, stay tuned. If you guys are on our email list, if you
aren't, you can go to kingdommessenger.tv and just create a free account that will get you on the
list. But we are going to be doing a three-day challenge next week to close off the month. We've
been doing weekly free training. This is the third of our weekly free trainings. And then we are doing
a challenge, a three-day challenge to really go a lot deeper on a lot of what we just shared here. As
you can tell, we're just trying to like get you guys in for it. There's so much we're trying to skip
over here, but we want to take a little bit more time, spend three days, and really dive into this,
this whole idea of leveraging the digital landscape. Yeah. So the challenge is going to be about like
breaking ground and taking ground. And so that's what we're going to be doing next week. So stay
tuned to our, your emails. If you're not on our email list, like you said, you can go to
kingdommessenger.tv, give us your email. We'll also be putting it within our Facebook community
group as well, the information to how to join the challenge next week. We hope you can join us. It's
going to be a really fun time of gathering together very, with the intention, the shared focus of
breaking through. Amen. Thanks guys for hanging out with us and we look forward to seeing you
guys on the next event. Cheers. Bye.