Oh, and welcome back, beautiful, prosper ladies, prosper leader, member ladies, it is so I
get so excited when we get together, it just warms my heart, I look forward to it twice
a month, and the time never seems enough, but it's such a joy and I love how you're
connecting and how every new person that comes, they're just they talk about how beautiful
your hearts are. So I'm super excited. We've got a packed rest of the call. I know you
had some some time to get together and share your wins and your intentions and pray together.
And that is such a special time. And I pray that you stay connected throughout the month.
Remember the vision that God gave me for this membership, as he said, bring the women together.
And part of the vision I had was women linking arms, and literally sometimes pulling sometimes
dragging, sometimes just enjoying but linking arms and carrying each other across your personal
finish lines of faith of healing of love. And, of course, this is all part of prosper
in all things. And prosper in all things. If you don't know, most of you probably know
is actually a Bible verse. And it comes from the book of the third john, third john, verse
two. And so there's the series by the same author that wrote the regular, you know, Matthew,
Mark, Luke and john, he wrote three letters later, which is first john, second john and
third john. And it really jumped out at me today, especially in the passion translation.
So in in first john, the whole theme is that God is love. And God is light. And that because
we are one with him, he is he's defined in the passion translation as the living expression
of God, and the life giver, the eternal life giver, there's some great words in here. And
so when he started these letters, he said, we proclaim to you that we've seen and heard
this life giver. So that and I love that the so that so that we may share and enjoy this
life together. And so that's kingdom living. It is taking each of our resources, it's taking
each of our understanding each of our knowledge, each of our love, each of our prayers, and
bringing them together collectively, that we learn together, we get inspired together,
we get challenged together, we hold each other accountable. And we're in community doing
life together. And he said, we're writing these things because we want to release to
you our fullness of joy, there's tremendous joy in in what we're doing. So then prosper
in all things comes from the third letter to john, so third john and verse two. And
so in the passion translation, it says, beloved friend, I pray that you are prospering in
every way. And so it's that broad spectrum, God size understanding of the word prosperity,
where you prosper mentally, physically, emotionally, spiritually, you're, you're not sacrificing
your health to get wealth, right? That's an old paradigm. You're not sacrificing relationships,
you know, it's this all encompassing because of, of God in us, because we're that full,
we're that expanded, that we can prosper in every area of our life, physically, emotionally,
spiritually. And this actually has a call out, it says, I pray you're prospering in
every way, and that you continue to enjoy good health. So even in the middle of all
the prospering, he calls out the importance of health, because without health, we really
don't have much at all. And it says, just as your soul is prospering. And so the soul
in the Bible is the mind, will and emotions. And so here in this beautiful tribe, it is
prospering our souls, our minds, we're learning new things, our wills, we're setting new intentions,
we're focusing, we're being held accountable, right? So our minds, our wills, our emotions,
you're learning a lot about
changing your emotions, about emotional set points.
And so this is why that we're gathered together
and how powerful it is.
And so there's a mix.
Because we're prospering in all things,
sometimes we're talking about health.
If you got here early,
we were even sharing some very powerful immune system,
you know, concoctions you can do in your kitchen.
Sometimes we're talking about wealth.
Sometimes we're talking about relationships.
Sometimes we're growing our faith.
You see, it's about prospering in every area.
And so those of you that were on the masterclass
this past Saturday,
the successful sales conversations,
it was rich.
It was rich.
And if you have not yet listened to that,
as a Prosper Leader member,
you get access to all the workshops free.
That is part of the benefits.
And so when you go into the membership site,
you will see that it's up live there.
There's even a new group.
You'll see on the side, you'll see a new group.
And so there's a PDF in there.
There is the recording in there.
And so if you've missed that,
you do wanna go back and get that.
It was very powerful.
So I'm gonna start with prayer.
And then I've got a very powerful interview
that I'm going to do right now
that's going to really continue this conversation.
All right, so let's pray.
Oh, Father God, I just thank you
for your goodness and your mercy.
And I ask, Lord, that right here, right now,
you open our spiritual senses.
I ask that you just breathe new life
into every woman that's here
or listening to the recording later.
I ask you breathe new revelation,
new anointing, fresh power,
fresh understanding, fresh healing.
I call forth everything in their bodies
to come into perfect alignment with the kingdom of God.
So for those, I lift up the prayers
that have been requested for health today.
And I ask that you bring healing.
I pray for abundance and financial prosperity
that everything they put their hand to prospers.
I pray for a spirit of ease and grace.
I pray for a spirit of mercy and protection.
I pray Psalms 91 over them,
over their homes, over their businesses.
And I just ask that this time will glorify you.
And we ask in Jesus name, amen, amen, amen.
All right, we're going to have an interview with Cindy
and I'm super excited about this.
I'm gonna see if right now,
if it allows me to pin both of us,
I'm gonna add a pin.
Let's see if this works.
Yay, okay, that worked beautiful.
I love it when things work.
And so Cindy, go ahead and unmute yourself.
And if there's any of you that don't know
this beautiful woman of God,
you're gonna wanna get to know her.
A lot of brilliance in this little package,
amazing web developer,
amazing understanding of technology,
understanding of sales
and the dynamics of growing your business.
And so for those of you that didn't listen
to the masterclass,
we really covered some territory.
And part of the territory that we covered
was changing our perspective about sales.
We talked about how we've had negative images of sales.
And because of that, we're really quick to say,
I'm not a salesperson.
Well, I can tell you whatever business that you're in,
you're a salesperson.
And if you're a parent, you're a salesperson.
And if you're in a relationship, you're a salesperson.
I mean, you gotta do that sales job to get your kids
to clean their room.
You gotta do that sales job to get your spouse
to do whatever, we're constantly, constantly selling.
And so we had some really big breakthroughs
in first of all, changing our perspective.
Because remember,
awareness is the first step of transformation.
And so we changed our perspective of what sales is.
And it's not the sleazy television characters
or maybe real characters that you've met
that try to sell you something you don't want and manipulate.
you and and push and lie and cheat it's nothing about that and so we took the charge out of sales
to explain that sales is simply an exchanging just a second value exchange i can't hear so hold on
okay because we hear you um so exchanging something of a value for money right so you
might be exchanging a good you might be exchanging a service you might be exchanging information but
you're exchanging something it's just this very simple exchange i give you something that you
really want desire need solves a problem you give me money okay so you take the negative charge it's
simply an exchange between two human beings and so what we saw is we have to change our perspective
on sales right and we have to change our perspective on ourself okay so that one of the
problem why people don't sell and why they're not getting sales in the business and therefore
they're not making money and therefore they're not making impact and they're they're stalled
is because of this perspective they have of themselves that they're more of a a taker and
not a giver right and so we really went in depth about how we give value and so when you go back
and listen i even gave an exercise the exercise was so good for getting clear on the value you
deliver i'm going to tell you that there was a seven figure company listing on that masterclass
they went back and gave that exercise to their whole sales team okay this was a good exercise
go back and do that so how you see yourself and the value you delete uh you deliver and secondly
how you see your client your potential client and this was a huge shift so if you have not gone back
and listen go into the membership site listen was a huge shift about how you see your client
do you see them as made in the image of god worthy of respect filled with infinite potential
or do you shrink yourself down to where they may have contracted they mean when they come to you
because they may come to you because they're in a contracted constricted constipated state
in which case they're talking about all the things they lack and how broke they are and what they
can't afford and what's not possible and i really taught you that what the role that we can play is
to hold an expanded place for them to step into their full potential so instead of contracting
and buying into their story you're helping them to expand so part of that expansion part of sales
happens on your website this is really big and so i'm super excited to have uh cindy if you've
seen some of the amazing landing pages like you probably have seen the one that came recently
for the sales master class or maybe for the communication secrets or any of those landing
pages you know that that came from cindy and so cindy are you here now are you here are you good
okay wonderful so cindy um tell us let's just dive right in somebody needs to mute
himself i think it's pat away can you mute yourself please there we go beautiful okay so cindy tell us
um i do i have to meet with you let's see here i'm going to mute you let's see who else okay
mute yourself please all right so cindy tell us how a website connects with sales what's the
connection there a website is first of all thank you for having me it's such a delight to talk to
you guys i'm so excited to share because i'm like so revved up my like new mission is to like destroy
useless websites that is my new like before it was i used to think like if i do the back-end
development stuff and do it right and these wordpress sites are powerful and because i'm
a total code geek like i built these maseratis and they sat there and did nothing and i'm like
wait a minute why like and it's it's taken me like piece by piece by piece because i was just
stunned that i used to think it's because it broke or because it wasn't configured properly
or it didn't have possibility no it's because it was not linked so anyone went there
it didn't offer the value and it didn't go so i'm going to tell you
The most important things about a website which ties in directly with sales with the underlying assumption, this heart, two pieces. One is your website should be a 24 seven salesperson capturing leads convincing people that you're awesome.
Giving them like giving them enough that they step into your orbit, right. That's what it should do so while you're sleeping, your website should be still working for you and your website.
You, the whole thing needs to have the underlying assumption that if you don't sell them, you're doing them a disservice. Right. So, here's the thing that a website, this is what makes a website useless.
One, it's about you. People don't care about you. They care about them. And in a sense, people are 100% narcissists, when they come on the internet. Right. I'm not going on there for any other reason than to solve my problems or learn about what I want to learn.
Like, I might be an incredibly loving person but when I get on the browser and start searching, I'm curious about me. I'm solving my problem, my pain, my interest, it's about me and even when I'm in a community, we're talking about me with you.
Everyone is tuned into the same radio station, WIFM, what's in it for me. So, this is brilliant across the website and across everything you do. It's always and that was in the sales masterclass, it's not about you. It's all about them. Good one, Cindy. Thank you.
Number one, your website can't be about you in any other way than to prove that you can help them. So, number two, it is about your ideal client. So, in order for it to be for your ideal client, you need to narrow that person down to, I am a 40-year-old woman who lives in Minnesota with a 2-year-old kid who doesn't know how to cook meals ahead of time and you're going to teach me how to do vegan and put it in the freezer.
If you were to just attract that, you would have more clients than you could possibly deal with. So, we want to get to infinitely small so that every single word on that website lets them know when they show up that you are exactly who they're looking for.
Because if you're just saying, I want to help women, all right. So, when I want to help women, well, are you talking to a pregnant teenager from Detroit who's just about homeless or are you talking to, you know, a 60-year-old woman who wants to travel the world? You need to know who you're talking to. So, that's the number one thing.
The second thing about a website, it's useless if it doesn't automatically, instantly, they say you have three seconds to capture that person's attention when they land on it so that they at least say, oh, it's possible you have what I need and scroll. And then when you scroll, immediately you need to tell.
Now, the next thing that is useless about a website, all of these to be reversed, obviously, is what you need to do on your website. But it points it out better, I think, when you're looking at how it doesn't work if it doesn't do these things.
The third thing it must do is capture people's information. So, if you don't have something that's interesting enough on your website that the person wants to give you their email and name and then just ask for the first name, there's a zillion studies that show if you get first, the more barriers to entry, the less likely they'll do it.
So, if you ask for first name and email, that's enough. It's enough to bring them in. So, if you don't have something that they want enough, then they're not going to do it. Somehow they landed there. Somehow you convinced them to scroll enough, but you didn't entice them enough and they're gone and they're just gone. That's it.
So, you got to capture their email. Then, what you need to do is stay in touch with them, because very few people buy the first time they meet you. So, that's one piece, but at the same exact time is you need to be offering enough value on your website that they want to stick around.
And I used to think blogging was like, oh, it's cool to blog. No, you must have. I'm just going to put it that far. You must have a blog, which is the only real way to have good articles. It's the best way to have articles. It's the best way to have information that your person would care about that makes them think you know them. You know what they want. You have answers for them.
and you're giving them those things free. You're giving what they call a lead magnet for free.
That's what you trade your email for. You're staying in touch with them. And then you need
all the technical geek stuff that's on the back end. If you can't control the SEO language on the
back of a website, then you give the SEO juice to someone else. So that means that when I search,
I have a headache. And what do I do? Or my son's hair is falling out. Your blog article is not
coming up. Mine is. Because I put all this metadata, all these keywords that were from
research, all of this geek stuff that the computer reads and goes, oh, all right. It's
Indy's article. I don't even know. It's floating out. There are millions of useless blog articles.
They may be the best articles in the world, but they're not connected. So the browser doesn't
find them, search engines. So, yeah, is that it? Oh, that is really powerful. I think that
you've been secretly, you've got a microphone in with one of my breakthrough
intensives because that's what we do in breakthrough business intensives, right? Getting so
clear on who you serve. And so I love that. Those are really important. So now tell me,
there's such a variance. And all the way from just a colleague or someone
nearby or someone advertising that says, hey, I'll put together a website to someone who tells you,
hey, you can make your own. You don't need to be doing anything fancy. Nowadays with like
Wix or with any of these, you can just pop and drop and you'll have a website.
Why is that a challenge? Since you're about to eradicate useless websites,
why is that a challenge? What should they be looking for? What should they be paying attention
to? The more websites I make, the harder I realize they are, right? To do it right,
it is, it is, let's see, every color, every word, the order, the layout, the way it's designed,
the way that you make a person land and then flow through and act. It's not a piece of art,
right? I used to think, oh, designing is fun. We'll build a code on the back end and then it's
awesome. No, it is not a piece of art. It is a tool to get a person to do what you want them to
do. That's it. So if you don't know the right words to use, if you don't know how to
lay it out in a way that visually attracts them, the second, some people, they'll just stop. If
it's all bright colors, another person wants a video. It's like, you need to be so into the head
of the person that you're serving that the second they land on your site, they recognize, oh, this
is a company that I want to be with. This is a person who might be able to help, but let me see
what their story is. So copy is what I have decided is a nightmare. Writing good copy is not easy to
do. Laying out a website is not easy to do. Anyone can make a website. It's true. Absolutely anyone
can make a website. Can you make a website that's useless way better than you can make one that's
excellent? Absolutely. Because you have to navigate. Now, can you make a Wix? You can make a Wix.
You can do a lot of the things we said. Click funnels you can do a lot. A lot of these ones
have the ability to do some of the SEO on the end, but I am like a WordPress die hard to the end of
my days because it gives you so much freedom. You don't like the hosting provider, you can move it.
You need to save a bunch of money, shut down all your things, you still have your website.
Everywhere else, you pay $99 a month, whatever. It's like moving in. I always say hosting provider
is like choosing a lover. How are you going to get married? Because as soon as you leave,
you're losing everything. Versus website, WordPress, it's yours. So you just need to understand
a lot behind the scenes about what that is capable of doing from a SEO standpoint,
from search engine, from visibility, from blogs, from email, launching them.
Most of them give you that stuff, but so many of them, they want the juice themselves. They're
going to bring you to their site. They limit what you... Oh, here's the thing. I just decided as a
favor, I was like, oh, it can't be hard. I'll make a website for you on... What is it? One of
them. I don't know. Thinking it would just be a breeze. Oh, this is a website builder. It was
It was so hard because you still had to know margins and padding and you still had to know
everything in there.
Anyhow, I could rant, sorry.
But the point is, do your research because not all of it is the same and what you invest
up front pays for you.
If you do it right, it's like, you go to work for me and I'm just going to sit back at the
pool and you're bringing all these people in and I've got my start to end sales process.
If you just bring them in with a blog and catch their thing and then send them an email,
you haven't start to finish sales process.
Where are they starting?
What are you going to do when they get there?
How are you driving traffic there from social media?
How are you getting them there?
So you just got to think about it.
A customer journey.
I mean, part of what I do with coaching clients, the customer journey, where do they find you?
What do they see first?
What do you ask them to do when they do that?
What do they get?
What's the sequence?
You want them to be like getting into a river and you want them that it's just natural to
just float with you.
And the current just keeps them with you and you want to take them from glory to glory
to glory.
And so that they, because once they know I can trust you, which is the first part that
you've got to establish and you're demonstrating that you're giving value, that you're solving
a problem.
You have to be so clear on the value you deliver, who it is to, you know, who, who are you even
talking to and what is the problem you solve?
What is the value you deliver?
This is so crucial, right?
And so that needs to be right away in the headline.
The first thing they see, they should be able to look at the headline and the subheading.
They should see themselves.
They should say, that's me.
That's what I want.
That's what I've been looking for.
That needs to be instant.
And almost as quick as that, that they see that it needs to go immediately to what you're
offering free.
It needs to correlate together so that it's so natural.
Oh, wow.
That's exactly.
Oh, I can get it right here.
Boom.
Yeah.
I don't even think twice about giving you my, my name and email.
And then in the sales masterclass, which I'm going to be teaching next month on is the
fortune is in the follow-up.
The fortune is in the follow-up.
You see, nowadays people are jaded.
So much is coming in to their mailbox and, and they often don't even see it.
Okay.
I need, let's, I need to mute you here.
Let's try it again.
Okay.
There we go.
And, and so being systematic in your follow-up and again, when you're adding value, you're
not bugging them.
Remember, we've got these images that are holding ourselves back.
I'm not a salesperson.
I don't want to appear salesy.
I don't want them to think I'm sleazy.
I don't want them to think that I'm just taking, and I'm not giving, I don't want them to think
that I email.
How many of you are you guilty?
I don't want them to think I'm emailing them too much or people don't read emails, you
know, put it, put it in the chat box.
If any of you have had any of those thoughts, I'm not a salesperson.
I don't want to appear sleazy.
Put in the chat box.
Tell me.
Yes.
Kristen says, I just want to see if I'm talking to, to real people here that have the same
real struggles that we, that we all have, you know, how many of you are concerned about
that?
Kim says, Oh yeah.
Alma says, me too.
Nancy says, yes.
So you see this, it's us.
Cindy says, absolutely.
Right.
Victoria says no system for follow-up, Victoria, we need to connect, right?
We've got to have a system for follow-up and I'm going to be teaching that next month
for, for the workshop next month, by the way, too.
So, so it's really important that we get out of the way we're blocking our own success.
And you know, I have to say, even I struggled some of this myself and I've been in sales
for like 30 years.
If you notice, let me see, sometimes I do get annoyed by so many emails.
However, I keep them in case I want to go see, yeah, you see the trick right there.
What, what, what Kristen is saying is they're front of mind.
I may not read it the second, but every time that comes in and if it's a good headline,
at least I save it.
Even if I can't read it, they're front of mind.
I keep remembering them.
I keep thinking about them.
You see, do you know, on this last sales masterclass, and some of you got the emails, you know what
I'm talking about, started talking to you about it weeks ago.
And then as it got closer, there were more emails the day before we did two emails in
the same day.
The day that morning we did an email may look like we were completely bombarded.
guess when most people joined the masterclass,
guess when most bought and paid?
It was after that 8th to 10th, 12th contact,
which is statistically what we know to be true.
People need between 8 and 12 touches
to make that buying decision.
So you think I don't want to bombard them?
Well, what you're really saying
is I'm giving the sale to somebody else.
So, all right, what I want to do is I'm going to give time
for you guys to really ask some questions.
We're going to get into our community time,
plus I've got some more to share,
but I'm going to stop the recording.
So, because we only record the teaching part
and then we have time to just really connect
and ask questions and go deeper.
So, what I've got to do is find the recording.
There it is.
Okay, so I'm going to stop the recording.