WEBVTT

1
00:00:00.000 --> 00:00:08.280
Welcome, welcome, how are you guys doing?

2
00:00:08.280 --> 00:00:10.600
Hey, Kingdom Messengers, so good to see you.

3
00:00:10.600 --> 00:00:12.520
Welcome to day two.

4
00:00:12.520 --> 00:00:16.120
We are so excited to jump into today.

5
00:00:16.120 --> 00:00:19.840
There's a lot to cover as usual, but we are trusting for the Holy

6
00:00:19.840 --> 00:00:24.560
Spirit to give us wisdom, illuminate, highlight what it is that he's

7
00:00:24.560 --> 00:00:28.920
wanting to highlight for you in your specific scenario, we are trusting

8
00:00:28.920 --> 00:00:33.760
for breakthrough today, not just breakthrough in the practical, but

9
00:00:33.760 --> 00:00:38.280
breakthrough in the, in the supernatural as well, lies are going to be torn off.

10
00:00:38.280 --> 00:00:43.000
Identity is going to be discovered, rediscover, expanded upon.

11
00:00:43.000 --> 00:00:43.840
It's going to be a great night.

12
00:00:43.840 --> 00:00:45.640
We have high expectations.

13
00:00:45.680 --> 00:00:46.240
Absolutely.

14
00:00:46.240 --> 00:00:46.740
Great.

15
00:00:47.000 --> 00:00:50.480
And so we're going to jump into the content and a bit.

16
00:00:50.480 --> 00:00:51.880
I do want to get some quick shares.

17
00:00:52.360 --> 00:00:55.480
I would love to, we'd love to hear like, has there been some aha

18
00:00:55.480 --> 00:00:57.320
moments, some breakthrough?

19
00:00:57.320 --> 00:00:58.960
What really stood out to you?

20
00:00:59.080 --> 00:01:02.760
What have you been talking to the Lord about between now and then go ahead

21
00:01:02.760 --> 00:01:07.760
and raise your hand in the zoom and we'll get you unmuted, we'd love to hear some

22
00:01:07.760 --> 00:01:10.600
shares, just, and we'll keep them short.

23
00:01:10.600 --> 00:01:13.960
Maybe 60 seconds, two or three of them done.

24
00:01:14.640 --> 00:01:15.280
Awesome.

25
00:01:16.360 --> 00:01:19.840
Uh, let's see, you need to put your zoom in hub or you can just put your,

26
00:01:21.840 --> 00:01:24.360
guys, you got to get used to talking to people.

27
00:01:24.800 --> 00:01:26.080
I'm just going to call them people.

28
00:01:26.920 --> 00:01:28.240
There's someone, we got Walter.

29
00:01:28.240 --> 00:01:28.960
What's up Walter?

30
00:01:28.960 --> 00:01:30.840
Oh, I need a, um, here we go.

31
00:01:31.920 --> 00:01:32.400
Okay.

32
00:01:32.400 --> 00:01:33.720
Hey, Hey, Hey everybody.

33
00:01:34.000 --> 00:01:37.440
Well, as you know, I had to catch the replay last night.

34
00:01:37.760 --> 00:01:45.360
Um, well this morning for me or for you, um, uh, I was really blessed because

35
00:01:45.400 --> 00:01:51.240
once again, I had a chance to, to see where God is leading me.

36
00:01:51.520 --> 00:01:57.040
Um, you helped again to clarify some things as far as, uh, some of the things

37
00:01:57.040 --> 00:02:03.160
that was missing, cause I always seem to look at, um, get burdened down with,

38
00:02:03.440 --> 00:02:05.160
Oh, where am I, what am I doing?

39
00:02:05.160 --> 00:02:06.320
How am I going to do this?

40
00:02:06.680 --> 00:02:12.240
And you kind of alleviated some of that, uh, that pressure that, Hey, God's on my

41
00:02:12.240 --> 00:02:13.760
side, this will work.

42
00:02:13.880 --> 00:02:16.040
So I just want to thank you guys for that.

43
00:02:16.040 --> 00:02:18.120
Cause it's been a real blessing for me.

44
00:02:18.480 --> 00:02:18.840
Awesome.

45
00:02:19.440 --> 00:02:20.360
Thanks for sharing that.

46
00:02:21.520 --> 00:02:24.920
Um, let's go to Shelly, uh, had her hands raised up.

47
00:02:24.920 --> 00:02:26.320
Let me ask her, unmute her.

48
00:02:32.120 --> 00:02:32.640
There you go.

49
00:02:32.640 --> 00:02:35.520
Let's see if we can get, see if you can unmute there.

50
00:02:36.000 --> 00:02:37.840
Hopefully I did it right.

51
00:02:41.160 --> 00:02:42.520
Oh, okay.

52
00:02:44.520 --> 00:02:46.520
I think we, I think she froze and then she disappeared.

53
00:02:46.520 --> 00:02:46.640
Okay.

54
00:02:46.640 --> 00:02:47.800
We'll go to Joe Baines.

55
00:02:52.000 --> 00:02:58.440
Well, um, I was just really blessed by, um, a lot of the things you mentioned

56
00:02:58.440 --> 00:03:03.240
that you went through as far as the questions and the, and the doubts and

57
00:03:03.240 --> 00:03:04.720
all of those things in the beginning.

58
00:03:05.240 --> 00:03:07.920
Um, I just really resonated with that.

59
00:03:08.320 --> 00:03:11.760
Um, because I've had kind of this on my heart kind of vaguely and just

60
00:03:11.760 --> 00:03:12.880
really didn't know where to go with it.

61
00:03:12.880 --> 00:03:17.600
And I've tried to do blogging and, and, and, um, you know, videos,

62
00:03:17.640 --> 00:03:18.560
they're just different things.

63
00:03:18.600 --> 00:03:22.280
I've just had a lot of ideas and it was like, I had the ideas and

64
00:03:22.280 --> 00:03:23.400
they were stuck in my head.

65
00:03:23.400 --> 00:03:25.640
And I just never really did anything with them.

66
00:03:25.640 --> 00:03:26.840
It was just like this big idea.

67
00:03:26.840 --> 00:03:29.040
Maybe I could, um,

68
00:03:33.200 --> 00:03:35.200
we might've had Joe freeze as well.

69
00:03:35.320 --> 00:03:35.800
Oh, no.

70
00:03:38.560 --> 00:03:38.920
There you go.

71
00:03:38.920 --> 00:03:39.960
You you're back.

72
00:03:40.240 --> 00:03:40.960
You're all right.

73
00:03:44.040 --> 00:03:45.360
Oh, no, he's frozen again now,

74
00:03:46.720 --> 00:03:47.760
but we're not frozen.

75
00:03:47.760 --> 00:03:48.400
Right guys.

76
00:03:48.400 --> 00:03:49.360
You guys can see us.

77
00:03:50.040 --> 00:03:50.960
I think it's on my end.

78
00:03:51.640 --> 00:03:52.200
No problem.

79
00:03:54.560 --> 00:03:56.360
Yeah, that's a great share, Joe.

80
00:03:56.360 --> 00:04:01.640
And I think I'm, I'm glad, you know, it's hard sometimes to share the hard stuff.

81
00:04:01.640 --> 00:04:05.760
Like, yeah, I tried this and I tried that and it was, you know, only two podcasts

82
00:04:05.760 --> 00:04:10.520
deep and I thought this blog would take off and it didn't, but I'm sure many

83
00:04:10.520 --> 00:04:13.960
people can see when we, when we're able to share those parts of our stories,

84
00:04:13.960 --> 00:04:16.240
people are able to see themselves in that story.

85
00:04:16.480 --> 00:04:18.240
This is the power of knowing your who.

86
00:04:19.079 --> 00:04:21.839
The goal is not to like air out all the dirty laundry.

87
00:04:22.120 --> 00:04:26.640
The goal is how can I share my testimony, my story in a way

88
00:04:26.640 --> 00:04:27.840
that will connect with my who.

89
00:04:27.840 --> 00:04:31.520
And because I know who my, who is kingdom messengers.

90
00:04:31.840 --> 00:04:35.840
It's easy for me to share those stories from a place of, Hey, it

91
00:04:35.840 --> 00:04:37.360
does, you don't have to stay stuck.

92
00:04:37.760 --> 00:04:41.160
And there's, there's a, there's a invitation with every testimony

93
00:04:41.160 --> 00:04:42.480
for the Lord to do it again.

94
00:04:42.480 --> 00:04:44.880
So Dan, I see your hand is raising.

95
00:04:44.960 --> 00:04:46.360
Let's go ahead and get you unmuted.

96
00:04:47.360 --> 00:04:50.640
Hey, I just, uh, checked out some of those websites you had mentioned in my

97
00:04:50.640 --> 00:04:55.040
question yesterday about the two, you know, YouTube dad, and then Marion Judson.

98
00:04:55.440 --> 00:04:59.480
And I was just so blown away by, uh, Marion Judson's website.

99
00:05:00.000 --> 00:05:05.920
It's like just small 60 second, you know, you can tell the Holy Spirit had just anointed that message for 60 seconds.

100
00:05:06.200 --> 00:05:08.920
So it's not like, that's how, that's how I want mine to be.

101
00:05:09.160 --> 00:05:13.080
So I was praying about that today that, you know, it's not her, but it's God doing it through her.

102
00:05:13.080 --> 00:05:14.360
And that's how I want mine to be too.

103
00:05:14.640 --> 00:05:16.960
Cause you can just tell, you know, that annoying story down there.

104
00:05:17.280 --> 00:05:28.800
And just when I spent some time doing those questions today, kind of thinking of what she does kind of gave me some ideas, depending on how training goes tonight with YouTube, you know, shorts or the reels or whatever.

105
00:05:29.080 --> 00:05:30.960
And something I can do for my channel with it.

106
00:05:31.240 --> 00:05:32.440
And so I thought that was really good.

107
00:05:32.440 --> 00:05:37.440
And, and also just defining the message that's stirring in my heart really kind of helped me.

108
00:05:38.160 --> 00:05:49.240
I kind of knew some of it already, but it was good to see it on paper because it just allowed me to, um, just really kind of pinpoint kind of what I want, you know, what I want to share and what I feel the Lord wants me to share.

109
00:05:49.400 --> 00:05:50.640
So it was, it was really good.

110
00:05:51.280 --> 00:05:52.080
Awesome.

111
00:05:52.200 --> 00:05:52.960
I love that.

112
00:05:54.000 --> 00:05:55.520
That's a great, such a great share.

113
00:05:55.520 --> 00:05:56.440
Thank you, Dan.

114
00:05:56.680 --> 00:05:56.920
Yeah.

115
00:05:56.920 --> 00:05:59.600
Tonight is going to be, I love that.

116
00:05:59.600 --> 00:06:01.560
We call this a challenge.

117
00:06:01.920 --> 00:06:02.240
Yeah.

118
00:06:02.480 --> 00:06:04.240
You're going to share it down the road challenge.

119
00:06:06.200 --> 00:06:09.240
Well, I'm just, I love that we call it a challenge because that is really what it is.

120
00:06:09.240 --> 00:06:15.200
We are, we're challenging ourselves to learn something new, to be not so good at something new in the beginning.

121
00:06:15.400 --> 00:06:20.880
We're also challenging ourselves to think differently about what large scale ministry could look like.

122
00:06:20.880 --> 00:06:27.080
So I want to put that out there before we begin to let's allow ourselves to think differently.

123
00:06:27.640 --> 00:06:33.680
Let go of the expectations of before of, Hey, I want, I want to reach a lot of people.

124
00:06:33.680 --> 00:06:34.680
I want to minister to people.

125
00:06:34.680 --> 00:06:40.040
I want to make an impact and it has to look this way, a bestselling book, or it has to look this way.

126
00:06:40.400 --> 00:06:44.160
Me being a pastor of a large church, or it has to look this way.

127
00:06:44.400 --> 00:06:56.840
Me being, you know, speaking at all the major Christian conferences or, you know, homeschool conferences or whatever your, whoever your, who is, or it has to look like me having a blog with a million hits.

128
00:06:57.200 --> 00:07:04.640
Like that is, that is where I want to invite us to think differently about what large scale ministry can look like.

129
00:07:04.640 --> 00:07:09.760
And we know the saying that we should not despise small beginnings.

130
00:07:10.120 --> 00:07:13.520
I want to encourage you tonight to not despise the beginning.

131
00:07:13.800 --> 00:07:14.120
At all.

132
00:07:14.120 --> 00:07:18.960
Yeah, at all the beginning of something new, this could be the beginning of something new for you.

133
00:07:18.960 --> 00:07:20.160
That's what we're hoping.

134
00:07:20.920 --> 00:07:22.640
And so don't despise that.

135
00:07:23.000 --> 00:07:26.600
Don't don't despise the fact that it might be starting over.

136
00:07:26.640 --> 00:07:29.120
It might be pioneering again.

137
00:07:29.160 --> 00:07:30.120
This was our story.

138
00:07:30.120 --> 00:07:31.360
We pioneered again.

139
00:07:31.360 --> 00:07:36.040
When we pioneered kingdom messengers, we had been in church leadership and things had shifted.

140
00:07:36.040 --> 00:07:38.360
We were working at large companies.

141
00:07:38.360 --> 00:07:43.240
We were on executive teams and things shifted and we so loved what we were doing.

142
00:07:43.240 --> 00:07:46.800
But it was obvious that the Lord had shifted us so radically.

143
00:07:47.080 --> 00:07:53.120
And then he presented us with doing something new in the digital landscape and this invitation of pioneer again.

144
00:07:53.480 --> 00:08:01.760
And I'm so glad that we didn't say what we were, maybe we're feeling on the inside, which that seems so exhausting or I don't want to start again.

145
00:08:01.760 --> 00:08:08.800
Or I really liked what I, the expectations of old let's set our expect, let's reset our expectations.

146
00:08:09.040 --> 00:08:12.360
And so what we're talking about tonight too, is the beginning of something.

147
00:08:12.520 --> 00:08:15.840
It's not just what it has to be the rest of your ministry.

148
00:08:15.840 --> 00:08:26.200
Oh, I'm only doing this the rest of my ministry, but this is a way to start and quickly accelerate your growth and reaching a lot of people where they spend a lot of their time.

149
00:08:26.240 --> 00:08:26.720
That's awesome.

150
00:08:26.720 --> 00:08:26.880
Yeah.

151
00:08:26.880 --> 00:08:33.480
I was just going to say, you know, this, like I said, this is a challenge and we do want you guys to step out a little bit in your comfort zone.

152
00:08:33.880 --> 00:08:42.240
And so today, tonight we're going to be going through a little bit of more of the practical, like how to write some content, how to film some content.

153
00:08:42.600 --> 00:08:50.200
And we are going to challenge you at the end of this to go and record something during this challenge, like tonight or tomorrow.

154
00:08:50.440 --> 00:08:50.680
Okay.

155
00:08:50.680 --> 00:08:52.880
And so sometimes it's just, just taking that first step.

156
00:08:52.880 --> 00:08:54.240
So we are going to challenge you, right.

157
00:08:54.240 --> 00:08:56.280
To think differently, to take on a different mindset.

158
00:08:56.520 --> 00:09:04.800
We also want to challenge you to, to take a step, to take an actual movement in the right direction, because it's, it's as soon as you start moving, it starts to build momentum.

159
00:09:05.200 --> 00:09:12.800
And that's when typically a lot of the questions will flow in at that point, when you've taken that first step and you want to know how to do something.

160
00:09:12.800 --> 00:09:13.640
Yeah, absolutely.

161
00:09:13.640 --> 00:09:19.360
Sometimes you don't know what your questions are until you're on the journey, because it's no longer theory.

162
00:09:19.400 --> 00:09:23.560
Once you start, it's like, okay, I'm in this, I'm hitting this wall or there's this barrier.

163
00:09:23.560 --> 00:09:24.480
I've got this question.

164
00:09:24.480 --> 00:09:25.760
So, yeah, it's awesome.

165
00:09:25.800 --> 00:09:29.960
So we are, we are going to, let's do a really quick recap.

166
00:09:30.000 --> 00:09:34.480
So we talked about the three keys to leveraging the digital landscape yesterday.

167
00:09:34.600 --> 00:09:37.600
We talked about how it's good to know the land that you're living in.

168
00:09:37.600 --> 00:09:46.280
And we gave you some stats for some of the major players, the major platforms on the digital landscape, YouTube, Instagram, TikTok.

169
00:09:46.640 --> 00:09:49.400
And yeah, those are the three.

170
00:09:49.520 --> 00:09:50.120
Those are the three.

171
00:09:51.000 --> 00:09:52.280
We focused on those.

172
00:09:52.280 --> 00:09:54.200
And we just told you like, Hey, this is what it looks like.

173
00:09:54.200 --> 00:09:55.960
This is how people are spending their time.

174
00:09:55.960 --> 00:09:58.040
This is how many people are on those platforms.

175
00:09:58.040 --> 00:09:59.400
It's important to know.

176
00:10:00.000 --> 00:10:00.840
and that you're living in.

177
00:10:00.840 --> 00:10:01.960
We'll talk more about that tonight too,

178
00:10:01.960 --> 00:10:04.440
with some stats about what content

179
00:10:04.440 --> 00:10:06.560
is doing really well right now,

180
00:10:06.560 --> 00:10:09.280
really across the board in the digital world.

181
00:10:09.280 --> 00:10:11.040
We also talked about key number two,

182
00:10:11.040 --> 00:10:14.900
which is finding your unique message for your unique who.

183
00:10:14.900 --> 00:10:16.500
You're not called to reach the whole world.

184
00:10:16.500 --> 00:10:18.280
You're called to reach your world.

185
00:10:18.280 --> 00:10:21.360
I think this is more important on the digital landscape

186
00:10:21.360 --> 00:10:23.680
because there are billions of people.

187
00:10:23.680 --> 00:10:26.880
There is lots of information, like on those platforms,

188
00:10:26.880 --> 00:10:29.280
there's lots of information being thrown around.

189
00:10:29.280 --> 00:10:30.880
There's lots of noise.

190
00:10:30.880 --> 00:10:33.840
And what is going to cut through that noise

191
00:10:33.840 --> 00:10:35.960
is you showing up powerfully,

192
00:10:35.960 --> 00:10:39.600
knowing who you're talking to, which is not everyone,

193
00:10:39.600 --> 00:10:41.600
it's who you feel called to reach,

194
00:10:41.600 --> 00:10:43.440
and you're speaking their language.

195
00:10:43.440 --> 00:10:45.040
You're speaking to their hearts.

196
00:10:45.040 --> 00:10:47.800
You're answering the questions that they have in their head.

197
00:10:47.800 --> 00:10:49.440
You're bringing solutions to the problems

198
00:10:49.440 --> 00:10:51.440
that they're experiencing in their life.

199
00:10:51.440 --> 00:10:54.560
That is going to make them feel seen and known,

200
00:10:54.560 --> 00:10:56.680
and it's going to cut through all the other stuff

201
00:10:56.720 --> 00:10:59.360
that they're scrolling through mindlessly

202
00:10:59.360 --> 00:11:01.120
for hours on the internet.

203
00:11:01.120 --> 00:11:03.880
And then the third key is we build momentum

204
00:11:03.880 --> 00:11:04.960
with creative reps.

205
00:11:04.960 --> 00:11:08.240
As kingdom messengers creating content online,

206
00:11:08.240 --> 00:11:11.460
the way to build momentum is to be consistent,

207
00:11:11.460 --> 00:11:15.960
not focus on going viral with one awesome piece of content,

208
00:11:15.960 --> 00:11:19.720
but continually showing up and adding value.

209
00:11:19.720 --> 00:11:20.560
That's awesome.

210
00:11:20.560 --> 00:11:21.840
And we'll talk more about that tonight as well.

211
00:11:21.840 --> 00:11:22.680
Absolutely.

212
00:11:22.680 --> 00:11:26.000
So we are going to jump into day two.

213
00:11:26.000 --> 00:11:26.880
So let's jump into it.

214
00:11:26.880 --> 00:11:27.920
I feel like we should pray.

215
00:11:27.920 --> 00:11:29.200
Let's just pray real quick.

216
00:11:29.200 --> 00:11:30.040
Okay.

217
00:11:30.040 --> 00:11:31.520
We were doing so much last night.

218
00:11:31.520 --> 00:11:32.360
I know.

219
00:11:32.360 --> 00:11:33.600
I got to the end, I'm like, we forgot to pray.

220
00:11:33.600 --> 00:11:34.600
So do you want to pray for us?

221
00:11:34.600 --> 00:11:35.560
I would love to pray.

222
00:11:35.560 --> 00:11:40.560
So Father, we thank you for the gift of community.

223
00:11:40.740 --> 00:11:43.260
You're so kind to give us each other,

224
00:11:43.260 --> 00:11:44.660
that we can learn from each other,

225
00:11:44.660 --> 00:11:46.040
that we can build each other up,

226
00:11:46.040 --> 00:11:47.820
that we can sharpen each other,

227
00:11:47.820 --> 00:11:49.280
that we can encourage one another

228
00:11:49.280 --> 00:11:53.360
and embolden each other in our identities in Christ.

229
00:11:53.360 --> 00:11:54.320
What a gift.

230
00:11:54.320 --> 00:11:55.920
So we say thank you for that tonight.

231
00:11:56.760 --> 00:12:00.680
And Holy Spirit, we welcome you to give us wisdom

232
00:12:00.680 --> 00:12:04.240
and strategy and innovation to do what you do best,

233
00:12:04.240 --> 00:12:07.000
which is to lead us and guide us in all truth.

234
00:12:07.000 --> 00:12:11.080
And Jesus, it's because of you that we're even here,

235
00:12:11.080 --> 00:12:13.160
gathered together as your body

236
00:12:13.160 --> 00:12:15.480
in one accord in union with you.

237
00:12:15.480 --> 00:12:16.960
And it's in your name we pray.

238
00:12:16.960 --> 00:12:17.880
Amen.

239
00:12:17.880 --> 00:12:18.720
Amen.

240
00:12:18.720 --> 00:12:19.640
Very good.

241
00:12:19.640 --> 00:12:22.040
So the first thing we want to kick off with tonight

242
00:12:22.040 --> 00:12:24.680
is we're going to tackle something we touched on

243
00:12:24.680 --> 00:12:25.680
a little bit last night,

244
00:12:26.440 --> 00:12:28.240
and that is why video?

245
00:12:28.240 --> 00:12:31.320
So we talked a lot about leveraging the digital landscape.

246
00:12:31.320 --> 00:12:33.680
We talked about some of the stats that are around

247
00:12:34.640 --> 00:12:35.840
social media.

248
00:12:35.840 --> 00:12:37.920
And I want to just share kind of a few things

249
00:12:37.920 --> 00:12:42.800
to give you a perspective of why we're so big on video.

250
00:12:42.800 --> 00:12:44.000
And someone had a question, I think,

251
00:12:44.000 --> 00:12:46.160
at the Q&A section last about,

252
00:12:46.160 --> 00:12:47.640
hey, I just want to do a podcast,

253
00:12:47.640 --> 00:12:49.120
or I just want to do-

254
00:12:49.120 --> 00:12:50.760
Is video necessary?

255
00:12:50.760 --> 00:12:52.040
Yeah, and we want to encourage you

256
00:12:52.040 --> 00:12:54.400
that there's a powerful connection.

257
00:12:54.400 --> 00:12:57.320
One of our mentors says there's favor in the face, right?

258
00:12:57.320 --> 00:12:58.400
When you get on camera,

259
00:12:58.400 --> 00:13:00.960
when you put yourself out there and you're vulnerable

260
00:13:00.960 --> 00:13:03.000
and people can see you and they have that connection,

261
00:13:03.000 --> 00:13:04.680
it makes a huge difference

262
00:13:04.680 --> 00:13:07.720
than if you're just sharing a quote graphic

263
00:13:07.720 --> 00:13:09.680
or a scripture, like a picture of a scripture

264
00:13:09.680 --> 00:13:10.520
or something like that.

265
00:13:10.520 --> 00:13:12.800
People love connecting with people.

266
00:13:12.800 --> 00:13:13.800
Like at the end of the day,

267
00:13:13.800 --> 00:13:15.680
this is true in the business world.

268
00:13:15.680 --> 00:13:17.800
This is true in the ministry world.

269
00:13:17.800 --> 00:13:20.600
This is true in really every industry.

270
00:13:20.600 --> 00:13:22.960
And that is people don't want to connect with a brand,

271
00:13:22.960 --> 00:13:24.160
like a faceless brand.

272
00:13:24.920 --> 00:13:26.880
They don't want to connect with a company or an organization.

273
00:13:26.880 --> 00:13:29.000
They want to connect with a person.

274
00:13:29.000 --> 00:13:31.600
So we encourage you guys to be bold,

275
00:13:31.600 --> 00:13:36.240
show your face and look into the eyes of your who

276
00:13:36.240 --> 00:13:37.120
through the screen.

277
00:13:37.120 --> 00:13:38.160
It makes a huge difference.

278
00:13:38.160 --> 00:13:39.800
We're going to talk a little bit about why,

279
00:13:39.800 --> 00:13:42.880
but this goes under that key of knowing the land

280
00:13:42.880 --> 00:13:44.040
that you're living in.

281
00:13:44.040 --> 00:13:47.000
And what's happening right now in the digital space

282
00:13:47.000 --> 00:13:48.920
is video is dominating.

283
00:13:48.920 --> 00:13:49.760
Absolutely.

284
00:13:49.760 --> 00:13:51.120
So we're going to share some stats with you

285
00:13:51.120 --> 00:13:54.720
to prove this point and see just how much it's dominating.

286
00:13:54.720 --> 00:13:55.560
Yeah.

287
00:13:55.560 --> 00:14:00.280
So in 2022, 82% of all global internet traffic

288
00:14:00.280 --> 00:14:04.280
will come from either streaming videos or downloads.

289
00:14:04.280 --> 00:14:07.120
Because, and then 84 minutes a day

290
00:14:07.120 --> 00:14:09.800
is the global average for people watching content.

291
00:14:09.800 --> 00:14:11.120
So if you can imagine-

292
00:14:11.120 --> 00:14:11.960
Video content.

293
00:14:11.960 --> 00:14:15.920
In a previous many decades ago, TV was the form.

294
00:14:15.920 --> 00:14:17.200
People would sit for hours,

295
00:14:17.200 --> 00:14:19.840
a certain stats were all around TV

296
00:14:19.840 --> 00:14:22.120
and it was so expensive to get on TV.

297
00:14:22.120 --> 00:14:25.000
Only the biggest ministries could ever be on TV.

298
00:14:25.000 --> 00:14:29.080
Now anyone can start publishing content for free

299
00:14:29.080 --> 00:14:32.360
to these platforms and get a piece of that time,

300
00:14:32.360 --> 00:14:33.360
that 84 minutes a day.

301
00:14:33.360 --> 00:14:37.680
That's why it's so unprecedented that we have this opportunity.

302
00:14:37.680 --> 00:14:40.480
And it's reported that videos have an audience-

303
00:14:40.480 --> 00:14:41.320
Last year.

304
00:14:41.320 --> 00:14:43.680
Yeah, 92% among internet users.

305
00:14:43.680 --> 00:14:44.880
So most people are-

306
00:14:45.760 --> 00:14:48.600
Able to watch video, able to consume video,

307
00:14:48.800 --> 00:14:50.600
about 92%.

308
00:14:50.600 --> 00:14:52.760
So, and this is why some of the stats

309
00:14:52.760 --> 00:14:54.080
we love about video as well,

310
00:14:54.080 --> 00:14:57.200
it helps you leverage your time.

311
00:14:57.200 --> 00:14:59.200
And so this is, let's tell the story

312
00:14:59.200 --> 00:15:00.400
a little bit of how we.

313
00:15:00.000 --> 00:15:04.800
So I started a video podcast, that's what I call a video podcast.

314
00:15:04.800 --> 00:15:09.600
So I, I originally was like, I'll do a podcast audio, but I realized if I'm going to be putting

315
00:15:09.600 --> 00:15:13.920
the energy and time into creating this piece of content, I'm going to go ahead and hit

316
00:15:13.920 --> 00:15:17.520
record on the camera so that I can put it in an afterthought.

317
00:15:17.520 --> 00:15:20.400
I mean, initially I was going to just do audio truly.

318
00:15:20.400 --> 00:15:23.080
And because I didn't really want to show my face either.

319
00:15:23.080 --> 00:15:26.280
I'm like, this would be great if I didn't have to like put my makeup on or do my hair,

320
00:15:26.280 --> 00:15:30.320
which you spoiler alert, you don't have to do those things even for video.

321
00:15:30.320 --> 00:15:31.320
But that's what I was thinking.

322
00:15:31.320 --> 00:15:35.160
But then I thought, man, I'm, I'm pouring in some hours into putting together this content.

323
00:15:35.160 --> 00:15:39.560
So I would rather it go out to multiple platforms like the platforms that are supporting video.

324
00:15:39.560 --> 00:15:43.120
YouTube was my original thought, but then of course, everyone else has caught up with

325
00:15:43.120 --> 00:15:44.120
YouTube.

326
00:15:44.120 --> 00:15:47.200
So Facebook and Instagram, TikTok came, came later.

327
00:15:47.200 --> 00:15:48.480
We'll talk about that.

328
00:15:48.480 --> 00:15:49.520
But that was my thought.

329
00:15:49.520 --> 00:15:53.240
And so I started doing these video podcasts.

330
00:15:53.240 --> 00:15:56.840
And what is really cool is what's happening today.

331
00:15:56.840 --> 00:16:01.040
So two years later, we looked up my analytics because we were curious about, okay, how,

332
00:16:01.040 --> 00:16:02.640
how is this doing?

333
00:16:02.640 --> 00:16:05.000
You know, what is the watch time for these things?

334
00:16:05.000 --> 00:16:09.360
And I'm, I'm right now spending, cause I'm doing all kinds of different content right

335
00:16:09.360 --> 00:16:10.360
now.

336
00:16:10.360 --> 00:16:14.260
I'm spending about five to seven hours a week on my podcast on posture.

337
00:16:14.260 --> 00:16:15.260
That's everything.

338
00:16:15.260 --> 00:16:19.020
That's like, that's every writing it, recording it, editing, publishing, and I'm doing some

339
00:16:19.020 --> 00:16:22.040
long format content, all that stuff.

340
00:16:22.080 --> 00:16:26.760
But the cool thing is, is that we have found that each of my episodes is getting an average

341
00:16:26.760 --> 00:16:31.760
of five, 500 hours of view time.

342
00:16:31.760 --> 00:16:32.800
So think about that.

343
00:16:32.800 --> 00:16:36.880
That's like a hundred X return on the hours that I'm sewing into putting together the

344
00:16:36.880 --> 00:16:40.480
content and the actual watch time of that content.

345
00:16:40.480 --> 00:16:41.480
And it's cool.

346
00:16:41.480 --> 00:16:43.800
Cause when you think about it, I mean, I, there's people that are watching from all

347
00:16:43.800 --> 00:16:46.360
over the world, different time zones.

348
00:16:46.360 --> 00:16:49.500
So I'm preaching while I'm sleeping.

349
00:16:49.500 --> 00:16:52.900
Like I put that in the chat, preaching, preaching while asleep.

350
00:16:52.900 --> 00:16:56.140
Don't you want to preach while you sleep guys, like saying you're going to put people to

351
00:16:56.140 --> 00:16:57.140
sleep.

352
00:16:57.140 --> 00:16:58.340
No, that's not the goal.

353
00:16:58.340 --> 00:16:59.780
You're going to be preaching while you sleep.

354
00:16:59.780 --> 00:17:02.720
But the multiplication effect really.

355
00:17:02.720 --> 00:17:07.819
It ministered to me personally, because I felt like this was redemption for me.

356
00:17:07.819 --> 00:17:09.540
This was the Lord redeeming.

357
00:17:09.540 --> 00:17:11.660
Remember I shared my, a little bit of my story yesterday.

358
00:17:11.660 --> 00:17:14.180
I thought being a good Christian at being a busy Christian.

359
00:17:14.180 --> 00:17:21.060
And I ran myself into the ground in ministry, in leadership and in life, because I was just

360
00:17:21.060 --> 00:17:22.060
going, going, going.

361
00:17:22.060 --> 00:17:27.140
And there's so only so much of you in the physical that you can give only so much hours

362
00:17:27.140 --> 00:17:29.220
of the day that you can give.

363
00:17:29.220 --> 00:17:33.780
And you're just kind of like doing addition with that in-person ministry sometimes, because

364
00:17:33.780 --> 00:17:38.480
there's only so many places I can be only so many places I can travel only so many,

365
00:17:38.480 --> 00:17:40.660
so much time that I can do this or that.

366
00:17:41.260 --> 00:17:47.700
Through technology, the Lord redeemed what ministry, the effect of my ministry, but also

367
00:17:47.700 --> 00:17:53.020
the multiplication effect of my ministry a hundred times over.

368
00:17:53.020 --> 00:17:55.340
And it wasn't like Lindsay, you have to do more.

369
00:17:55.340 --> 00:17:59.260
It was like, Lindsay, come be with me, delight in this partnership.

370
00:17:59.260 --> 00:18:03.260
I'm going to give you some innovation and creativity.

371
00:18:03.260 --> 00:18:07.780
I'm going to blow your mind by what you're going to be able to do with far less time

372
00:18:07.780 --> 00:18:11.260
than you're spending right now, running yourself into the ground.

373
00:18:11.260 --> 00:18:15.700
So I just want to encourage you guys, like this could be you, like you could be having

374
00:18:15.700 --> 00:18:18.100
a huge multiplication effect.

375
00:18:18.100 --> 00:18:23.540
So don't despise video on the internet, because it's reaching people.

376
00:18:23.540 --> 00:18:27.100
It's reaching people all over the world and you don't have to have a big travel budget.

377
00:18:27.100 --> 00:18:29.380
You don't have to run yourself into the ground.

378
00:18:29.380 --> 00:18:33.220
You don't have to be preaching for 500 hours straight.

379
00:18:33.220 --> 00:18:38.420
You can be putting some effort in the front end, putting together your content, and then

380
00:18:38.420 --> 00:18:40.580
the Lord will multiply that effect.

381
00:18:40.580 --> 00:18:41.580
Absolutely.

382
00:18:41.580 --> 00:18:42.580
Yeah.

383
00:18:42.580 --> 00:18:44.180
And I think this is really cool.

384
00:18:44.180 --> 00:18:49.020
Hopefully, this is hopefully catching some of your imagination as far as what is possible.

385
00:18:49.020 --> 00:18:55.780
And I always felt like this feels a very kingdom way to do this, because kingdom is all about

386
00:18:55.780 --> 00:18:56.780
multiplication, right?

387
00:18:56.780 --> 00:19:01.340
And that's why we call this, you want to be a kingdom messenger, because we actually kingdom

388
00:19:01.820 --> 00:19:04.500
people bringing a message to the world.

389
00:19:04.500 --> 00:19:08.380
And so there has to be some multiplication effect in it, because that's what the kingdom

390
00:19:08.380 --> 00:19:09.380
does.

391
00:19:09.380 --> 00:19:10.380
It does multiply.

392
00:19:10.380 --> 00:19:20.180
And I love the idea that, let's talk about the burden, that the Lord's, it says to take

393
00:19:20.180 --> 00:19:22.220
on my burden, because my burden is light.

394
00:19:22.220 --> 00:19:23.220
Yeah.

395
00:19:23.220 --> 00:19:28.340
The yoking with Jesus, going back to Matthew 11, that's a promise that's really spoken

396
00:19:28.340 --> 00:19:35.420
to us in this season of life, as the Lord has been redeeming so much of what we've poured

397
00:19:35.420 --> 00:19:37.220
in over the years.

398
00:19:37.220 --> 00:19:40.060
And it's this idea of partnership with Jesus.

399
00:19:40.060 --> 00:19:44.260
You know, he says, come to me, all who are weary, and I will give you rest.

400
00:19:44.260 --> 00:19:49.700
And he says, he invites us to take his yoke upon us.

401
00:19:49.700 --> 00:19:54.980
And something that he says, which is really cool, is he says, I am gentle and humble in

402
00:19:54.980 --> 00:19:56.260
heart.

403
00:19:56.260 --> 00:19:58.500
This is not going to crush you.

404
00:20:00.000 --> 00:20:05.000
I am not a drill instructor, I'm your Lord.

405
00:20:05.080 --> 00:20:06.640
I'm your friend.

406
00:20:06.640 --> 00:20:07.680
I'm one with you.

407
00:20:07.680 --> 00:20:09.240
I'm your savior.

408
00:20:09.240 --> 00:20:12.120
And as we are yoked together,

409
00:20:12.120 --> 00:20:15.600
I'm going to pace this so that you're not crushed,

410
00:20:15.600 --> 00:20:17.920
but that you experience momentum

411
00:20:17.920 --> 00:20:19.540
in your partnership with me.

412
00:20:19.540 --> 00:20:21.160
This is a delightful journey.

413
00:20:21.160 --> 00:20:22.960
This is something that we're holding on to.

414
00:20:22.960 --> 00:20:25.960
And it's been just a fascinating journey for us

415
00:20:25.960 --> 00:20:28.640
to see that in our own lives,

416
00:20:28.640 --> 00:20:31.440
in a place that felt like a very low place.

417
00:20:31.440 --> 00:20:35.920
And no, and this is not a blame game.

418
00:20:35.920 --> 00:20:36.960
No one did this to us.

419
00:20:36.960 --> 00:20:40.000
This was just how we interpreted

420
00:20:40.000 --> 00:20:42.720
what we thought ministry needed to look like.

421
00:20:42.720 --> 00:20:44.280
And I think some of it, quite honestly,

422
00:20:44.280 --> 00:20:46.100
was informed by the world.

423
00:20:46.100 --> 00:20:48.260
Because some of the most successful people

424
00:20:48.260 --> 00:20:49.640
that we see on screen right now,

425
00:20:49.640 --> 00:20:53.840
not just in ministry, but in business and in life,

426
00:20:53.840 --> 00:20:57.040
the people that are just the influencers.

427
00:20:57.040 --> 00:20:59.280
It's all about hustle.

428
00:20:59.280 --> 00:21:01.160
And hustle isn't holy.

429
00:21:02.180 --> 00:21:05.440
Rest is, because rest is trust.

430
00:21:05.440 --> 00:21:07.640
And so that's what we want to encourage you guys

431
00:21:07.640 --> 00:21:08.800
as we're going into this.

432
00:21:08.800 --> 00:21:11.640
It doesn't mean that it's not going to be hard,

433
00:21:11.640 --> 00:21:13.520
but it's not impossible.

434
00:21:13.520 --> 00:21:15.800
And it doesn't have to come from a place of striving.

435
00:21:15.800 --> 00:21:17.580
It can come from a place of trust

436
00:21:17.580 --> 00:21:19.320
and partnership with Jesus.

437
00:21:19.320 --> 00:21:24.320
What we also love about video and doing things online

438
00:21:24.440 --> 00:21:28.280
is that our message is being future-proofed right now.

439
00:21:28.280 --> 00:21:32.680
So what I mean by that is when I put content out there,

440
00:21:32.680 --> 00:21:36.640
it can be accessed 10 months from now by someone.

441
00:21:36.640 --> 00:21:40.160
It can be accessed two years from now by someone.

442
00:21:40.160 --> 00:21:43.160
Content that I posted two years prior,

443
00:21:43.160 --> 00:21:44.640
when I first started my podcast,

444
00:21:44.640 --> 00:21:46.920
is still getting views today.

445
00:21:46.920 --> 00:21:49.160
Some of your most popular episodes,

446
00:21:49.160 --> 00:21:52.520
some of your most popular videos that were watched in July

447
00:21:52.520 --> 00:21:54.760
were actually content that you posted about 10 months ago.

448
00:21:54.760 --> 00:21:55.600
Yeah, yeah.

449
00:21:55.600 --> 00:21:58.600
And this is the cool thing about having the analytics

450
00:21:58.600 --> 00:22:00.000
to be able to see like, wow,

451
00:22:00.000 --> 00:22:02.040
people are still watching content that I posted.

452
00:22:02.040 --> 00:22:04.900
So it's not like a one and done,

453
00:22:04.900 --> 00:22:06.480
like, oh, people heard me at this event

454
00:22:06.480 --> 00:22:07.660
and then they forget about it.

455
00:22:07.660 --> 00:22:09.480
Or if they were only at the event,

456
00:22:09.480 --> 00:22:11.260
that's the only time they could have heard it.

457
00:22:11.260 --> 00:22:14.960
It's that it's going out there on the digital landscape

458
00:22:14.960 --> 00:22:18.040
and people are finding it in the future.

459
00:22:18.040 --> 00:22:19.720
That's a wild thought.

460
00:22:19.760 --> 00:22:20.600
And I just, you know,

461
00:22:20.600 --> 00:22:21.720
I want to make sure you guys

462
00:22:21.720 --> 00:22:23.720
are kind of capturing the opportunity here.

463
00:22:23.720 --> 00:22:24.560
We are going to,

464
00:22:24.560 --> 00:22:26.760
I promise we're going to get into all the practical stuff

465
00:22:26.760 --> 00:22:29.160
and filming and where to go and all that.

466
00:22:29.160 --> 00:22:30.680
But more than anything,

467
00:22:30.680 --> 00:22:33.360
what we hope you guys capture in these three days with us

468
00:22:33.360 --> 00:22:37.600
is this massive opportunity that we have.

469
00:22:37.600 --> 00:22:38.840
I wouldn't say we stumbled into it

470
00:22:38.840 --> 00:22:41.040
because we feel like we've been on a journey for many years

471
00:22:41.040 --> 00:22:43.960
to share this with us and to get to this point.

472
00:22:43.960 --> 00:22:45.280
And we want to just show people,

473
00:22:45.280 --> 00:22:48.720
we wish we had known this three, four years ago, right?

474
00:22:48.720 --> 00:22:51.640
And so that's our hope for you is you guys can capture this

475
00:22:51.640 --> 00:22:53.600
and say, hey, there's a way to share content,

476
00:22:53.600 --> 00:22:56.000
grow your ministry and still have a ton of time.

477
00:22:56.000 --> 00:22:58.560
You don't have, this doesn't have to be your full-time job,

478
00:22:58.560 --> 00:23:02.040
you know, putting out YouTube videos every day, right?

479
00:23:02.040 --> 00:23:02.880
Because a lot of us,

480
00:23:02.880 --> 00:23:05.340
we're either working a job where we've got lives,

481
00:23:05.340 --> 00:23:06.220
we're doing other things.

482
00:23:06.220 --> 00:23:07.720
You guys are now thinking of like,

483
00:23:07.720 --> 00:23:11.240
how am I going to add this to my existing schedule?

484
00:23:11.240 --> 00:23:13.400
And I just wanted to let you set you guys free a little bit,

485
00:23:13.400 --> 00:23:17.080
but it can be very minimal input for a very high output.

486
00:23:17.080 --> 00:23:19.080
Now, in the beginning,

487
00:23:19.080 --> 00:23:21.760
it's like starting to move like a car.

488
00:23:21.760 --> 00:23:23.160
That's not right, right?

489
00:23:23.160 --> 00:23:26.000
That first bit of movement is you have to push really hard

490
00:23:26.000 --> 00:23:28.480
to get kind of started, but it picks up momentum,

491
00:23:28.480 --> 00:23:31.180
it picks up momentum and then it gets much, much easier.

492
00:23:31.180 --> 00:23:33.520
So there's some stuff, there's things to set up

493
00:23:33.520 --> 00:23:35.240
and there's work, like Lindsay says, you know,

494
00:23:35.240 --> 00:23:37.060
there's some work to it,

495
00:23:37.060 --> 00:23:40.160
but just know that it can be multiplied, right?

496
00:23:40.160 --> 00:23:42.760
You can't have this audience that you can be reaching

497
00:23:42.760 --> 00:23:45.280
and preaching to even while you sleep.

498
00:23:45.280 --> 00:23:47.160
And what I want to encourage you guys in

499
00:23:47.160 --> 00:23:52.160
is that the heavy lifting has been done

500
00:23:54.080 --> 00:23:57.120
and is being done in your story with the Lord.

501
00:23:57.120 --> 00:23:59.340
So it's the content piece, right?

502
00:23:59.340 --> 00:24:02.720
It's the stories you tell, it's the message you share.

503
00:24:02.720 --> 00:24:05.920
That is something that you have been living for years.

504
00:24:05.920 --> 00:24:10.360
Some of you 40 years, 50 years, none of that is wasted.

505
00:24:10.360 --> 00:24:13.560
Now it's time to put that on display.

506
00:24:13.560 --> 00:24:16.340
And so while the tech might be new and it might be,

507
00:24:16.340 --> 00:24:18.160
you know, difficult kind of figuring out

508
00:24:18.160 --> 00:24:20.620
how to work the platform in the beginning,

509
00:24:20.620 --> 00:24:23.520
the real beauty of what you're sharing,

510
00:24:23.520 --> 00:24:25.440
you've already lived it.

511
00:24:25.440 --> 00:24:27.280
And so now it's about sharing it.

512
00:24:27.280 --> 00:24:29.480
And that's, I don't want people to get stuck on,

513
00:24:29.480 --> 00:24:31.480
oh, it's, because I think people get stuck

514
00:24:31.480 --> 00:24:35.080
on the wrong thing and they let that keep them

515
00:24:35.080 --> 00:24:37.000
from sharing what's in their heart.

516
00:24:37.000 --> 00:24:37.840
Because they think, well,

517
00:24:37.840 --> 00:24:39.400
I'll never be able to be techie enough.

518
00:24:39.400 --> 00:24:40.640
And we're going to dispel some of that

519
00:24:40.640 --> 00:24:42.400
by showing you a little bit, it's not as,

520
00:24:42.400 --> 00:24:43.960
probably it's not as hard as you think,

521
00:24:43.960 --> 00:24:45.560
but don't get stuck on those things

522
00:24:45.560 --> 00:24:48.700
because the gold is what you're already living with the Lord.

523
00:24:48.700 --> 00:24:50.800
And that's what you're going to be sharing in your message.

524
00:24:50.800 --> 00:24:52.120
Absolutely.

525
00:24:52.120 --> 00:24:55.880
So we're going to jump into the next episode,

526
00:24:55.880 --> 00:24:57.640
which video, obviously,

527
00:24:57.640 --> 00:24:58.880
I hope you guys are seeing the value there,

528
00:24:58.880 --> 00:25:01.280
but the next thing we really want to talk about is.

529
00:25:00.000 --> 00:25:03.160
about is how do you go from heart to start, right?

530
00:25:03.160 --> 00:25:05.680
And so we're gonna take, as Lindsay says,

531
00:25:05.680 --> 00:25:06.820
you've been living this for a while,

532
00:25:06.820 --> 00:25:08.600
how do you go to actually start?

533
00:25:08.600 --> 00:25:10.240
And so over the next little bit,

534
00:25:10.240 --> 00:25:12.640
we're gonna give you guys some of the practical steps

535
00:25:12.640 --> 00:25:14.140
of how to start this.

536
00:25:14.140 --> 00:25:17.120
And we touched on this a little bit last night

537
00:25:17.120 --> 00:25:18.680
when we talked about reps,

538
00:25:18.680 --> 00:25:22.860
but we have a kind of the four P's that we use

539
00:25:22.860 --> 00:25:25.240
when you're doing a content rep.

540
00:25:25.240 --> 00:25:27.580
And so tonight we're gonna be talking about

541
00:25:27.580 --> 00:25:31.260
how to plan and produce your content.

542
00:25:31.260 --> 00:25:33.580
And then tomorrow we're gonna get into a little bit

543
00:25:33.580 --> 00:25:36.260
of detail around publishing and promoting it, okay?

544
00:25:36.260 --> 00:25:38.660
So we're gonna break this into tonight and tomorrow.

545
00:25:38.660 --> 00:25:40.900
And so we're hoping by the end of this

546
00:25:40.900 --> 00:25:43.980
that you guys can go after tonight,

547
00:25:43.980 --> 00:25:48.020
tomorrow morning and actually go plan out some content

548
00:25:48.020 --> 00:25:50.960
and then produce some content.

549
00:25:50.960 --> 00:25:52.660
And so before we go into it,

550
00:25:52.660 --> 00:25:53.900
I just wanna let you guys know,

551
00:25:53.900 --> 00:25:56.620
here's some things that you don't need

552
00:25:57.140 --> 00:25:59.140
to create a video this week.

553
00:25:59.140 --> 00:26:00.860
You don't need fancy lights.

554
00:26:00.860 --> 00:26:02.360
You don't need a new microphone.

555
00:26:02.360 --> 00:26:04.060
You don't need to go buy a camera.

556
00:26:04.060 --> 00:26:05.900
You don't need to buy a new computer.

557
00:26:05.900 --> 00:26:07.260
You don't need to go get any software.

558
00:26:07.260 --> 00:26:09.640
You don't have to learn any new software.

559
00:26:09.640 --> 00:26:10.780
We're gonna be using,

560
00:26:10.780 --> 00:26:12.860
we're gonna recommend that you use your phone,

561
00:26:12.860 --> 00:26:14.800
just the camera that you got on your phone.

562
00:26:14.800 --> 00:26:18.220
If you have ever taken video or pictures on your phone,

563
00:26:18.220 --> 00:26:20.060
I'm sure you already know how to do that.

564
00:26:20.060 --> 00:26:22.820
We don't want the tech, even if you are techie,

565
00:26:22.820 --> 00:26:24.700
I would say even if you are a photographer

566
00:26:24.700 --> 00:26:27.420
or a videographer and you're listening to us now,

567
00:26:27.420 --> 00:26:29.380
put that all aside.

568
00:26:29.380 --> 00:26:33.220
And not forever for the sake of practice and focus,

569
00:26:33.220 --> 00:26:36.180
because I love the tech stuff and we can sit here all night

570
00:26:36.180 --> 00:26:38.500
and we would never be talking to you guys

571
00:26:38.500 --> 00:26:40.740
because I'd be changing settings and features.

572
00:26:40.740 --> 00:26:41.580
And I'd be like,

573
00:26:41.580 --> 00:26:42.960
I wonder if I could do it a little bit better.

574
00:26:42.960 --> 00:26:47.260
So what I've learned to do is write or create content

575
00:26:47.260 --> 00:26:51.180
in a place that lets you just flow and focus on the content,

576
00:26:51.180 --> 00:26:53.660
especially if you are tech savvy.

577
00:26:53.660 --> 00:26:56.820
So we want you guys to be focusing on the content here,

578
00:26:56.820 --> 00:26:57.660
right?

579
00:26:57.660 --> 00:27:00.220
Not the technology, not the process,

580
00:27:00.220 --> 00:27:01.340
not am I doing it right?

581
00:27:01.340 --> 00:27:02.540
Am I not doing it right?

582
00:27:02.540 --> 00:27:04.940
So we're gonna give you a few pointers to make this,

583
00:27:04.940 --> 00:27:06.860
to really break it down and make it easy for you.

584
00:27:06.860 --> 00:27:08.380
But I just wanted to put that disclaimer out there

585
00:27:08.380 --> 00:27:11.220
that you don't need to anything else than what you've got.

586
00:27:11.220 --> 00:27:13.540
If you are on Zoom, you're using a webcam,

587
00:27:13.540 --> 00:27:15.180
that's great too, right?

588
00:27:15.180 --> 00:27:16.660
Use what you have.

589
00:27:16.660 --> 00:27:19.980
And in fact, again, just a side note,

590
00:27:20.780 --> 00:27:25.780
there's a tremendous push towards more authentic,

591
00:27:25.780 --> 00:27:27.740
I wouldn't even say like lower quality video.

592
00:27:27.740 --> 00:27:29.500
More authentic looking content.

593
00:27:29.500 --> 00:27:31.700
Like as if someone has just picked up their phone

594
00:27:31.700 --> 00:27:33.980
and they're talking to you, looking at their phone.

595
00:27:33.980 --> 00:27:37.260
Yeah, and especially on TikTok and some of these platforms,

596
00:27:37.260 --> 00:27:40.540
they reward authentic looking content.

597
00:27:40.540 --> 00:27:42.940
So they actually don't want it to look like a film.

598
00:27:42.940 --> 00:27:45.580
They don't want it to look like a professional,

599
00:27:45.580 --> 00:27:48.220
expensive, they want it to look real.

600
00:27:48.220 --> 00:27:49.780
And that's what's working.

601
00:27:50.580 --> 00:27:53.020
And when we run ads or do any type of content

602
00:27:53.020 --> 00:27:55.900
we put online, when we want to have the furthest reach,

603
00:27:55.900 --> 00:27:58.460
we have Lindsay, literally even for this event,

604
00:27:58.460 --> 00:28:01.780
if you watch the video for, maybe you got an ad for this,

605
00:28:01.780 --> 00:28:03.580
Lindsay recorded it on her cell phone.

606
00:28:03.580 --> 00:28:08.020
She just sat here in the office and just recorded 60 seconds

607
00:28:08.020 --> 00:28:09.180
and that was the ad we put out there.

608
00:28:09.180 --> 00:28:11.780
We didn't use any of the fancy lights or cameras

609
00:28:11.780 --> 00:28:13.220
or any of that.

610
00:28:13.220 --> 00:28:17.540
So anyway, so that is, yeah, so don't overproduce.

611
00:28:17.540 --> 00:28:19.180
We just want to set you guys free.

612
00:28:19.540 --> 00:28:21.660
We want you again to focus on the content

613
00:28:21.660 --> 00:28:24.220
because that's something that we would recommend

614
00:28:24.220 --> 00:28:27.500
after you hit 10,000 people in your audience,

615
00:28:27.500 --> 00:28:29.860
I would start to think like, hey, I think this is serious.

616
00:28:29.860 --> 00:28:31.860
I think I'm going to start to like upgrade things

617
00:28:31.860 --> 00:28:32.700
here and there.

618
00:28:32.700 --> 00:28:34.900
And then every couple of weeks you can just start tweaking it

619
00:28:34.900 --> 00:28:36.900
and there's a lot of ways to do that.

620
00:28:36.900 --> 00:28:38.020
But we don't want you guys,

621
00:28:38.020 --> 00:28:40.580
because a lot of times we can use that stuff as excuses.

622
00:28:40.580 --> 00:28:43.100
A defense mechanism, I don't have that.

623
00:28:43.100 --> 00:28:46.620
When I get that microphone or when I can afford this camera,

624
00:28:46.620 --> 00:28:48.820
then I'll start creating content, when I can do this.

625
00:28:49.460 --> 00:28:52.780
And that content creator world, like included,

626
00:28:52.780 --> 00:28:55.100
not just, you know, Kingdom Messengers,

627
00:28:55.100 --> 00:28:56.460
that is something that everybody says,

628
00:28:56.460 --> 00:28:58.140
like, just start, just start, just start

629
00:28:58.140 --> 00:28:59.140
like with what you've got.

630
00:28:59.140 --> 00:29:04.140
So we're going to jump into the planning phase first.

631
00:29:04.380 --> 00:29:05.740
And so this will be number one.

632
00:29:05.740 --> 00:29:06.660
We're going to talk about planning

633
00:29:06.660 --> 00:29:08.820
and then we're going to talk about producing as well.

634
00:29:08.820 --> 00:29:12.860
So let's talk about this from the content side.

635
00:29:12.860 --> 00:29:14.220
So as we're planning,

636
00:29:14.220 --> 00:29:17.500
what we are going to be planning is short form content.

637
00:29:17.500 --> 00:29:19.740
That's going to be our focus as we start.

638
00:29:19.740 --> 00:29:21.540
Not 60 minute sermons,

639
00:29:21.540 --> 00:29:23.820
not even five minute YouTube videos.

640
00:29:23.820 --> 00:29:27.620
We would recommend you focusing on short form content.

641
00:29:27.620 --> 00:29:29.660
We talked a little bit about this last night.

642
00:29:29.660 --> 00:29:32.020
It is doing very well.

643
00:29:32.020 --> 00:29:35.740
And you'll notice that if you're on Instagram,

644
00:29:35.740 --> 00:29:37.660
they started something called Instagram Reels.

645
00:29:37.660 --> 00:29:38.540
Why do they do that?

646
00:29:38.540 --> 00:29:41.020
Well, it's because a platform called TikTok,

647
00:29:41.020 --> 00:29:43.100
which was only short form content,

648
00:29:43.100 --> 00:29:45.340
meaning 60 seconds or less,

649
00:29:45.340 --> 00:29:48.140
started dominating all the other platforms.

650
00:29:48.140 --> 00:29:52.420
So the existing platforms wanted to keep up.

651
00:29:52.420 --> 00:29:57.420
So they made their own short form content equivalents,

652
00:29:57.500 --> 00:30:00.060
Instagram Reels, YouTube Shorts.

653
00:30:00.720 --> 00:30:04.880
That's what's happening is TikTok took off.

654
00:30:04.880 --> 00:30:07.920
People loved consuming short form content.

655
00:30:07.920 --> 00:30:09.640
And so the other platforms wanted to keep up.

656
00:30:09.640 --> 00:30:11.520
So they have their own version of that.

657
00:30:11.520 --> 00:30:14.760
And what they're finding, smart that they did that,

658
00:30:14.760 --> 00:30:17.360
is that people on their platforms are consuming more

659
00:30:17.360 --> 00:30:19.160
and more of the short form content.

660
00:30:19.160 --> 00:30:21.240
Instagram used to be just visual.

661
00:30:21.240 --> 00:30:24.600
Remember, just people's photos, just still photos.

662
00:30:24.600 --> 00:30:25.480
Well, guess what?

663
00:30:25.480 --> 00:30:27.200
Reels are becoming something more

664
00:30:27.200 --> 00:30:29.920
that people are wanting to watch on Instagram

665
00:30:29.920 --> 00:30:32.600
and engage with than the still photos.

666
00:30:32.600 --> 00:30:34.240
So guess what Instagram's doing?

667
00:30:34.240 --> 00:30:38.080
Their algorithm is giving more priority to the reels

668
00:30:38.080 --> 00:30:40.480
than the photos and the graphics.

669
00:30:40.480 --> 00:30:41.320
Absolutely.

670
00:30:41.320 --> 00:30:43.080
The same thing is starting to happen with YouTube

671
00:30:43.080 --> 00:30:45.160
when it comes to length of content.

672
00:30:45.160 --> 00:30:48.680
YouTube has pretty much always been a proponent

673
00:30:48.680 --> 00:30:51.400
of like, I would say short content,

674
00:30:51.400 --> 00:30:53.680
meaning 12 videos that are 12 minutes or less.

675
00:30:53.680 --> 00:30:57.320
It doesn't mean that a 45 minute video won't do well.

676
00:30:57.320 --> 00:30:59.320
But when you watch a 45 minute video,

677
00:30:59.320 --> 00:31:00.160
for the most part,

678
00:31:00.160 --> 00:31:02.480
you will notice there's a lot of camera changes.

679
00:31:02.480 --> 00:31:04.520
There's a lot of scene changes, right?

680
00:31:04.520 --> 00:31:07.400
It's not just this like one person talking

681
00:31:07.400 --> 00:31:09.160
and no movement happening.

682
00:31:09.160 --> 00:31:12.280
And so if you're a single content creator

683
00:31:12.280 --> 00:31:15.200
that's using your phone and sharing a message,

684
00:31:15.200 --> 00:31:18.200
what the best strategy that you can use right now

685
00:31:18.200 --> 00:31:20.880
is to keep it short and sweet.

686
00:31:20.880 --> 00:31:23.000
Keep it around one big idea,

687
00:31:23.000 --> 00:31:25.680
adding value to your who, right?

688
00:31:25.680 --> 00:31:27.800
And so that was what I started doing

689
00:31:27.800 --> 00:31:28.800
when I first started Posture.

690
00:31:29.280 --> 00:31:30.600
I wasn't doing 60 seconds or less

691
00:31:30.600 --> 00:31:31.760
because I wasn't on TikTok

692
00:31:31.760 --> 00:31:34.040
and Reels wasn't really a thing.

693
00:31:34.040 --> 00:31:35.680
YouTube Shorts wasn't a thing.

694
00:31:35.680 --> 00:31:40.680
And so I was doing like five minutes, six minute videos.

695
00:31:40.800 --> 00:31:42.360
And that's what I was creating.

696
00:31:42.360 --> 00:31:43.520
And it was starting doing really well.

697
00:31:43.520 --> 00:31:45.040
And people actually commented and said,

698
00:31:45.040 --> 00:31:47.880
I so appreciate that this was only five minutes

699
00:31:47.880 --> 00:31:49.720
because I don't have that much time in my day.

700
00:31:49.720 --> 00:31:52.280
And we can be upset about that.

701
00:31:52.280 --> 00:31:54.360
We can be upset that people's attention spans

702
00:31:54.360 --> 00:31:55.280
are as short as they are.

703
00:31:55.280 --> 00:31:57.640
But the reality is this is where people are.

704
00:31:57.640 --> 00:31:59.600
So let's meet them where they are and add value.

705
00:31:59.600 --> 00:32:01.280
So that's what I was doing originally.

706
00:32:01.280 --> 00:32:03.000
And I was so anti-TikTok.

707
00:32:03.000 --> 00:32:06.040
I'm like, how could you help someone in 60 seconds or less?

708
00:32:06.040 --> 00:32:07.680
How can you engage with people?

709
00:32:07.680 --> 00:32:08.640
And a friend of mine said,

710
00:32:08.640 --> 00:32:11.120
Lindsay, you told me that your mission

711
00:32:11.120 --> 00:32:12.080
was to reach people

712
00:32:12.080 --> 00:32:13.920
where they're spending a lot of their time.

713
00:32:13.920 --> 00:32:15.360
And I'm here to tell you

714
00:32:15.360 --> 00:32:17.720
that there are a ton of people right now

715
00:32:17.720 --> 00:32:19.120
spending time on TikTok

716
00:32:19.120 --> 00:32:22.600
and you're not willing to go try it and figure it out.

717
00:32:22.600 --> 00:32:24.960
It really convicted me in a healthy way of saying,

718
00:32:24.960 --> 00:32:25.800
you know what?

719
00:32:25.800 --> 00:32:26.640
Okay, at least I'm gonna give it a try.

720
00:32:26.640 --> 00:32:27.480
Because that's true.

721
00:32:27.480 --> 00:32:29.000
My heart is to reach a lot of people.

722
00:32:29.000 --> 00:32:31.120
A lot of people are spending their time there.

723
00:32:31.120 --> 00:32:33.520
A lot of my who was spending their time there.

724
00:32:33.520 --> 00:32:36.400
I'm gonna start giving some 60 seconds or less.

725
00:32:36.400 --> 00:32:40.160
And TikTok became super surprising to me,

726
00:32:40.160 --> 00:32:42.520
my fastest growing channel.

727
00:32:42.520 --> 00:32:43.520
And what was happening

728
00:32:43.520 --> 00:32:45.920
is people were discovering me on TikTok

729
00:32:45.920 --> 00:32:46.880
and eventually saying,

730
00:32:46.880 --> 00:32:49.480
hey, this girl keeps showing up in my scroll.

731
00:32:49.480 --> 00:32:51.840
I'm seeing like she's adding value to my life

732
00:32:51.840 --> 00:32:54.760
in 60 seconds or less through encouragement, engagement.

733
00:32:54.760 --> 00:32:56.120
I'm gonna go see what else she has.

734
00:32:56.640 --> 00:32:57.480
And they were finding me on YouTube

735
00:32:57.480 --> 00:33:00.760
with my longer format content.

736
00:33:00.760 --> 00:33:03.240
It's hard to say guys, it's a tongue twister.

737
00:33:03.240 --> 00:33:06.240
And then Instagram Reels opened up and YouTube Shorts.

738
00:33:06.240 --> 00:33:09.520
So I said, okay, I'm going to use what I'm doing on TikTok

739
00:33:09.520 --> 00:33:12.480
and also post on YouTube and Instagram.

740
00:33:12.480 --> 00:33:15.440
And then Instagram started blowing up through my Reels.

741
00:33:15.440 --> 00:33:18.000
I was getting, not through ads, paying ads,

742
00:33:18.000 --> 00:33:20.760
but organic reach through some of my Reels.

743
00:33:20.760 --> 00:33:24.360
My Instagram had been kind of stuck at like around 5,000

744
00:33:24.360 --> 00:33:27.640
for like my whole time, like a year and a half.

745
00:33:27.640 --> 00:33:29.640
Not much movement.

746
00:33:29.640 --> 00:33:31.880
I kind of just stayed around that 5,000 mark.

747
00:33:31.880 --> 00:33:34.800
And then my Reels started going

748
00:33:34.800 --> 00:33:36.040
and I was consistent with those.

749
00:33:36.040 --> 00:33:37.680
I post those daily.

750
00:33:37.680 --> 00:33:41.760
And one person shared one of my Reels

751
00:33:41.760 --> 00:33:43.280
and it got like a ton of views.

752
00:33:43.280 --> 00:33:45.440
And then, gosh, I want to remember the timeline.

753
00:33:45.440 --> 00:33:47.160
It was like three weeks.

754
00:33:47.160 --> 00:33:48.400
Yeah, three weeks.

755
00:33:48.400 --> 00:33:53.240
I went from 5,000 to over 30,000 organically.

756
00:33:53.240 --> 00:33:55.960
And it was through my 60 seconds or less content.

757
00:33:55.960 --> 00:33:56.800
Right.

758
00:33:56.800 --> 00:33:59.720
And so guys, what we're sharing here,

759
00:33:59.720 --> 00:34:01.320
and I know we're saying TikTok, Instagram Reels,

760
00:34:01.320 --> 00:34:03.040
YouTube Shorts, just to remind you guys,

761
00:34:03.040 --> 00:34:06.680
this is one video that you're creating one video

762
00:34:06.680 --> 00:34:08.800
and you're posting it in three different places.

763
00:34:08.800 --> 00:34:11.719
And so by keeping it less than 60 seconds

764
00:34:11.719 --> 00:34:13.159
and keeping it portrait,

765
00:34:13.159 --> 00:34:16.159
you can see kind of from this picture we've got here,

766
00:34:16.159 --> 00:34:18.760
you're holding your phone vertically, right?

767
00:34:18.760 --> 00:34:20.320
So that you're doing it in portrait.

768
00:34:20.320 --> 00:34:23.360
That is the form factor that TikTok, Instagram,

769
00:34:23.360 --> 00:34:25.560
and YouTube Shorts are all asking for.

770
00:34:25.560 --> 00:34:27.120
So if you create this one video,

771
00:34:27.120 --> 00:34:29.440
this one thing where you're sharing content,

772
00:34:29.440 --> 00:34:31.679
you can post it then to three places.

773
00:34:32.800 --> 00:34:35.360
We'll get into more of the posting it later,

774
00:34:35.360 --> 00:34:37.040
but it is just one piece of content

775
00:34:37.040 --> 00:34:38.199
going to three platforms.

776
00:34:38.199 --> 00:34:41.239
It's not me now having to go create content

777
00:34:41.239 --> 00:34:43.360
specifically for each of these platforms.

778
00:34:43.360 --> 00:34:45.360
We get asked a lot, well, is that redundant?

779
00:34:45.360 --> 00:34:48.440
Will people get annoyed if they're following me on YouTube

780
00:34:48.440 --> 00:34:50.040
and following me on Instagram?

781
00:34:50.719 --> 00:34:51.679
No, because at the end of the day,

782
00:34:51.679 --> 00:34:53.679
even if you have an account

783
00:34:53.679 --> 00:34:56.120
on all three of those platforms,

784
00:34:56.120 --> 00:34:57.800
you've got a favorite

785
00:34:57.800 --> 00:35:00.200
that you're spending most of your time on, right?

786
00:35:00.000 --> 00:35:04.960
For me, it's Instagram. I like TikTok. Bruce likes TikTok. I like Instagram. Like people kind

787
00:35:04.960 --> 00:35:10.080
of have their favorites. And so, yeah, occasionally people might see, oh, she posted that video on

788
00:35:10.080 --> 00:35:14.800
TikTok or that in that video on Instagram. And I've seen it both. I don't think repeating yourself

789
00:35:15.600 --> 00:35:19.440
when you're when you're sharing the truth is a bad thing, because I think people are distracted

790
00:35:19.440 --> 00:35:24.080
and they need to hear it more than once. But it's also an expected thing now. Like people know that

791
00:35:24.080 --> 00:35:28.240
if you're creating content, you're probably sharing it on multiple platforms. And for the

792
00:35:28.240 --> 00:35:32.400
most part, they might not be seeing it on one platform because they're spending more of their

793
00:35:32.400 --> 00:35:37.440
time on another. So don't worry about being redundant. Think about the multiplication effect.

794
00:35:37.440 --> 00:35:42.240
I'm putting my time into this piece of content and I'm going to multiply the effect and multiply

795
00:35:42.240 --> 00:35:47.280
the reach by posting that same piece of content on three different platforms. Right. So let's get

796
00:35:47.280 --> 00:35:53.120
in some some practical steps here. The last bullet point on here is that we want you to focus on

797
00:35:53.120 --> 00:35:59.680
those first five seconds. And the stats are that people take within the first two to three seconds,

798
00:35:59.680 --> 00:36:03.520
they're going to decide if they want to keep watching the rest of your 60 second video.

799
00:36:03.520 --> 00:36:07.200
I know that's a little shocking, but that's what is that they're scrolling up. They're listening

800
00:36:07.200 --> 00:36:11.520
to one second, two seconds, and then off they go if they don't like what you're saying. So

801
00:36:12.160 --> 00:36:18.720
you have to really dial in those first five seconds. So we like to think about the process

802
00:36:18.720 --> 00:36:23.600
like this. You can take a screenshot of this if you want. This is helpful. But those first five

803
00:36:23.600 --> 00:36:30.240
seconds, we like to put something called a hook and think of a hook just like a fishing hook. Right.

804
00:36:30.240 --> 00:36:35.760
It's a question. It's something that you put out there that it's a statement. Yeah. And it just

805
00:36:35.760 --> 00:36:41.360
piques someone's curiosity. And so you can create a hook like and we're going to give you some

806
00:36:41.360 --> 00:36:48.320
examples like we could say, I bet you didn't know this about Jesus. And then that would be like the

807
00:36:48.320 --> 00:36:54.080
intro. And then you can kind of share what you want to share. You know, Jesus is loving and kind

808
00:36:54.080 --> 00:36:58.480
and, you know, any anyone's best for you or whatever the message is. And then at the end,

809
00:36:58.480 --> 00:37:04.240
you can have some sort of what we call a payoff. So like at the very end. So now, like, you know,

810
00:37:04.240 --> 00:37:08.560
kind of basically repeat yourself at the end and just give kind of a call to action. So today,

811
00:37:08.560 --> 00:37:13.280
as you go out into the world, like I want to encourage you to remember this or I want you

812
00:37:13.520 --> 00:37:19.440
I want to encourage you to pray this today or read this scripture or just something that like

813
00:37:19.440 --> 00:37:26.880
closes it and feels like a period to that 60 second video. And so think of the hook like it like a

814
00:37:27.840 --> 00:37:32.640
like you think of a billboard, right? They all you can't put a lot of text on a billboard.

815
00:37:32.640 --> 00:37:37.440
So it's just enough to pique your interest and either go to the website or whatever the thing or

816
00:37:37.440 --> 00:37:43.040
you know, go to that restaurant or whatever the ad is for. And the hook is just that it's just like

817
00:37:43.040 --> 00:37:50.960
it's an ad to listen to the next 60 seconds of your video. So pay attention to that. Don't take

818
00:37:50.960 --> 00:37:55.600
time to say, Hi, I'm Bruce. Yeah, I would like to, you know, I live in Atlanta, and I would love to

819
00:37:55.600 --> 00:38:01.200
share this thing, just hook and then you and all it is about mood, you can say, Hey, I bet you

820
00:38:01.200 --> 00:38:05.200
didn't know about this about Jesus. Hey, I'm Bruce. And I live in Atlanta, this, this, this.

821
00:38:05.200 --> 00:38:09.360
So it's just a matter of like rearranging the first sentence and putting it at the beginning.

822
00:38:09.360 --> 00:38:14.560
And then you can pick up wherever you want that five seconds to even 45 seconds, you can kind of

823
00:38:14.560 --> 00:38:18.720
just share whatever you want to share, and then just have some sort of call to action at the end.

824
00:38:20.160 --> 00:38:25.280
So we wanted to give you guys some starting points, because we are going to challenge you

825
00:38:25.280 --> 00:38:30.880
guys to go film some stuff tonight and tomorrow. So think about this, like, this is what Jesus

826
00:38:30.880 --> 00:38:36.720
thinks about what is your topic marriage? Who is your who, like, again, you got to think of

827
00:38:36.720 --> 00:38:42.160
this in terms of not just whatever, but what is your what are the questions you're who has? What

828
00:38:42.160 --> 00:38:47.840
are the topics that they're constantly thinking about searching for wanting solutions for? Like

829
00:38:47.840 --> 00:38:52.240
for me, it would be like, this is what Jesus thinks about anxiety. Because that's something

830
00:38:52.240 --> 00:38:58.240
that my who really struggles with. Here's one verse that changed how I thought about

831
00:38:58.240 --> 00:39:03.600
anxiety. You can see how this doesn't have to be rocket science, right? And you can say the same

832
00:39:03.600 --> 00:39:06.640
kind of thing, like Lindsay said, like, it could be this, what do you think about anxiety, this is

833
00:39:06.640 --> 00:39:11.280
what one person would change about anxiety, I built because that's what her message has been

834
00:39:11.280 --> 00:39:18.240
about, like living in perfect peace. But people aren't waiting to hear, tell me about perfect

835
00:39:18.240 --> 00:39:22.320
peace, they want you to address their problem, which is the anxiety, like, I know, I like I'm

836
00:39:22.320 --> 00:39:26.960
struggling with anxiety now. Oh, this is what Jesus thinks about anxiety. Now I'm gonna try and

837
00:39:26.960 --> 00:39:31.520
I want to hear what she has to say. And here's the thing that I want you to think about as a kingdom

838
00:39:31.520 --> 00:39:37.440
messenger, not a content creator, but a kingdom messenger. We are in the exchange business, Isaiah

839
00:39:37.440 --> 00:39:44.240
61. Okay, we are exchanging beauty for the ashes that people have carrying around every single day,

840
00:39:44.240 --> 00:39:51.040
right? So think about the exchange. You don't spend 60 seconds talking about how much it sucks to live

841
00:39:51.040 --> 00:39:55.120
in the world we live in. And that's why you have anxiety that helps no one that's something that

842
00:39:55.120 --> 00:39:58.640
they already know. And that's quite frankly, something that the world is already telling

843
00:39:58.640 --> 00:39:59.920
them over and over again.

844
00:40:00.000 --> 00:40:03.720
You want to focus on, hey, let me meet you where you are.

845
00:40:03.720 --> 00:40:05.320
Are you struggling with anxiety?

846
00:40:05.320 --> 00:40:07.180
Let's talk about peace.

847
00:40:07.180 --> 00:40:09.540
So you see that where the hook might be

848
00:40:09.540 --> 00:40:11.060
the first five seconds, like Jesus,

849
00:40:11.060 --> 00:40:13.680
this is what Jesus thinks about anxiety.

850
00:40:13.680 --> 00:40:15.420
And then you go into the exchange.

851
00:40:15.420 --> 00:40:17.260
Well, what's the exchange for anxiety?

852
00:40:17.260 --> 00:40:20.180
Let's talk about peace or whatever it is,

853
00:40:20.180 --> 00:40:22.660
a topic that you're wanting to discuss with your who.

854
00:40:22.660 --> 00:40:23.740
So think about that.

855
00:40:23.740 --> 00:40:25.860
You want to focus on the instead.

856
00:40:25.860 --> 00:40:28.260
You want to focus on the exchange.

857
00:40:28.280 --> 00:40:30.520
You don't want to leave people feeling worse

858
00:40:30.520 --> 00:40:31.900
than they already are.

859
00:40:31.900 --> 00:40:35.720
And you don't want, it's not about living with people

860
00:40:35.720 --> 00:40:37.460
in the pit of their realities.

861
00:40:37.460 --> 00:40:39.860
It's about bringing them out of that pit.

862
00:40:39.860 --> 00:40:43.740
And we do that with our Isaiah 61 mandate.

863
00:40:43.740 --> 00:40:47.860
And that is to focus on the instead, focus on the exchange.

864
00:40:47.860 --> 00:40:51.060
So think about those 60 seconds in that way

865
00:40:51.060 --> 00:40:53.500
when we're thinking about, when we're sharing process

866
00:40:53.500 --> 00:40:54.720
and when we're sharing payoff,

867
00:40:54.760 --> 00:40:58.600
we want to land in the exchange, in the instead.

868
00:40:58.600 --> 00:40:59.820
That's really good.

869
00:40:59.820 --> 00:41:00.660
I love that.

870
00:41:00.660 --> 00:41:03.840
And so I want to share a few more of these

871
00:41:03.840 --> 00:41:06.560
and we're going to share a worksheet as well.

872
00:41:06.560 --> 00:41:09.280
The worksheet for today has these hooks

873
00:41:09.280 --> 00:41:10.280
written out for you guys.

874
00:41:10.280 --> 00:41:11.760
So you can go back and look at this.

875
00:41:11.760 --> 00:41:15.800
But three things that happened to me after meeting Jesus.

876
00:41:15.800 --> 00:41:18.480
Three scriptures to read the next time you're feeling this.

877
00:41:18.480 --> 00:41:20.760
And it could be like, you could just list the scriptures

878
00:41:20.760 --> 00:41:21.920
or you could read the scriptures.

879
00:41:21.920 --> 00:41:23.920
Or this is a great one that we've seen

880
00:41:23.920 --> 00:41:26.440
a lot of people use in our community.

881
00:41:26.440 --> 00:41:28.960
Pray this if you're dealing with anxiety.

882
00:41:28.960 --> 00:41:30.480
Or, if I can finish.

883
00:41:30.480 --> 00:41:31.320
Sorry.

884
00:41:31.320 --> 00:41:32.140
I thought you were finished.

885
00:41:32.140 --> 00:41:34.040
Just pray this if you're dealing with anxiety.

886
00:41:34.040 --> 00:41:36.440
And then all you do at that point is just pray.

887
00:41:36.440 --> 00:41:39.960
Lord, I'm exchanging, and then you can just pray a prayer

888
00:41:39.960 --> 00:41:42.280
and that's your whole TikTok for that day.

889
00:41:42.280 --> 00:41:44.040
So you're just saying, it's the hook.

890
00:41:44.040 --> 00:41:45.400
Pray this if you're dealing with this.

891
00:41:45.400 --> 00:41:46.240
And then you give a prayer.

892
00:41:46.240 --> 00:41:49.080
Or I've seen people say, pray this with me

893
00:41:49.080 --> 00:41:50.800
or let me pray for you.

894
00:41:50.800 --> 00:41:53.000
And then they just pray for their who

895
00:41:53.000 --> 00:41:55.320
on camera, on TikTok for 30, 40 seconds.

896
00:41:55.320 --> 00:41:57.120
And that's the TikTok for that day.

897
00:41:57.120 --> 00:41:59.240
It doesn't have to be,

898
00:41:59.240 --> 00:42:00.280
you're not necessarily sitting down

899
00:42:00.280 --> 00:42:01.600
and writing out a script for this.

900
00:42:01.600 --> 00:42:03.520
I mean, you can bullet point it if you like,

901
00:42:03.520 --> 00:42:07.200
but you're just sharing one thought with a TikTok, right?

902
00:42:07.200 --> 00:42:10.040
It's just one thought to encourage someone for the day.

903
00:42:10.040 --> 00:42:10.880
Yeah.

904
00:42:10.880 --> 00:42:11.700
That was so good.

905
00:42:11.700 --> 00:42:12.540
That was good.

906
00:42:12.540 --> 00:42:13.380
I didn't mean to.

907
00:42:13.380 --> 00:42:14.200
You basically said I was gonna say like,

908
00:42:14.200 --> 00:42:16.600
hey, you could pray for people.

909
00:42:16.600 --> 00:42:19.000
And again, there's no need to get stuck here.

910
00:42:19.000 --> 00:42:20.520
Something that will set you free

911
00:42:20.520 --> 00:42:23.840
is giving up the need to be profound.

912
00:42:23.840 --> 00:42:24.920
Right.

913
00:42:24.920 --> 00:42:27.640
This is where I think a lot of communicators can get stuck

914
00:42:27.640 --> 00:42:31.160
is they love the feeling of being profound, right?

915
00:42:31.160 --> 00:42:34.160
We love saying something and it coming out of our mouth

916
00:42:34.160 --> 00:42:36.900
and us hearing it and being like, wow, that was really good.

917
00:42:36.900 --> 00:42:37.940
It's validating, right?

918
00:42:37.940 --> 00:42:38.820
It's affirming.

919
00:42:40.160 --> 00:42:43.800
But it might not be profound to you

920
00:42:43.800 --> 00:42:47.800
because your who could be who you used to be.

921
00:42:47.800 --> 00:42:49.740
So it's a journey you've already walked.

922
00:42:49.740 --> 00:42:52.500
So it's something you may have already heard 50 times.

923
00:42:52.500 --> 00:42:54.860
And so it no longer feels like you're like,

924
00:42:54.860 --> 00:42:58.580
I think everyone knows this, but they probably don't.

925
00:42:59.580 --> 00:43:03.100
So share what you needed to hear

926
00:43:03.100 --> 00:43:04.660
when you were in that place.

927
00:43:04.660 --> 00:43:05.860
That's another way of like,

928
00:43:05.860 --> 00:43:08.000
hey, what would have encouraged me?

929
00:43:08.000 --> 00:43:11.140
What would have set me free in that moment,

930
00:43:11.140 --> 00:43:13.740
on that day, in that scenario?

931
00:43:14.620 --> 00:43:16.140
And share from that place.

932
00:43:16.140 --> 00:43:18.140
It's okay if it doesn't sound profound to you,

933
00:43:18.140 --> 00:43:21.100
but you'll be probably shocked when people comment,

934
00:43:21.100 --> 00:43:23.100
this is exactly what I needed to hear today.

935
00:43:23.100 --> 00:43:24.220
Awesome.

936
00:43:24.220 --> 00:43:25.040
So this is good.

937
00:43:25.040 --> 00:43:26.020
Hopefully you guys,

938
00:43:26.020 --> 00:43:27.620
we wanna make it actually easier

939
00:43:27.620 --> 00:43:30.220
than as we get more deeper into it,

940
00:43:30.220 --> 00:43:32.580
it should be feeling a little bit more doable, right?

941
00:43:32.580 --> 00:43:34.160
It should feel achievable.

942
00:43:34.160 --> 00:43:36.320
So I think as well,

943
00:43:36.320 --> 00:43:38.540
what is helpful with those hook examples

944
00:43:38.540 --> 00:43:42.220
is we're gonna show you guys some other links here.

945
00:43:42.220 --> 00:43:44.780
And I don't know if I'll play these.

946
00:43:44.780 --> 00:43:46.140
I don't, should we play some of these?

947
00:43:46.140 --> 00:43:46.980
I don't know how they'll come.

948
00:43:46.980 --> 00:43:47.940
Like, I don't know if the sound will-

949
00:43:48.680 --> 00:43:49.500
So this is Amy Ryburn.

950
00:43:49.500 --> 00:43:50.340
I don't know if she's on the call,

951
00:43:50.340 --> 00:43:53.460
but she's one of our Kingdom Messenger members.

952
00:43:53.460 --> 00:43:56.540
And she started in January or February, I think.

953
00:43:56.540 --> 00:43:58.100
I think September.

954
00:43:58.100 --> 00:43:58.940
I know, TikTok.

955
00:43:58.940 --> 00:43:59.780
This is TikTok.

956
00:43:59.780 --> 00:44:00.600
Oh, TikTok.

957
00:44:00.600 --> 00:44:01.440
Yeah, January.

958
00:44:01.440 --> 00:44:02.280
So she started with this,

959
00:44:02.280 --> 00:44:03.100
and you guys can see,

960
00:44:03.100 --> 00:44:04.220
there's nothing fancy.

961
00:44:04.220 --> 00:44:05.740
There's no fancy studio.

962
00:44:05.740 --> 00:44:07.820
Like she's sitting in her living room.

963
00:44:07.820 --> 00:44:10.220
It's very relatable.

964
00:44:10.220 --> 00:44:11.140
That's a key word.

965
00:44:11.140 --> 00:44:13.340
We're not trying to have a perfect white background

966
00:44:13.340 --> 00:44:15.180
and look like an Apple commercial.

967
00:44:15.180 --> 00:44:16.240
That's not the goal.

968
00:44:17.160 --> 00:44:19.080
And so let me click on one of these.

969
00:44:19.080 --> 00:44:20.480
And so she had some texts,

970
00:44:20.480 --> 00:44:22.520
and like, Jesus prayed this prayer for you.

971
00:44:22.520 --> 00:44:24.280
And I want to see if I can play this.

972
00:44:24.280 --> 00:44:26.080
I don't know if it will.

973
00:44:26.080 --> 00:44:29.240
For those who will believe in me through their message.

974
00:44:29.240 --> 00:44:30.400
And so she is just-

975
00:44:30.400 --> 00:44:31.240
Reading a scripture.

976
00:44:31.240 --> 00:44:32.080
Reading a scripture.

977
00:44:32.080 --> 00:44:33.160
She says, Jesus prayed this prayer for you.

978
00:44:33.160 --> 00:44:36.160
And then she just reads John 17, 20, 23.

979
00:44:36.160 --> 00:44:38.760
This video, if you guys noticed over here,

980
00:44:38.760 --> 00:44:42.320
has almost 7,000 views, right?

981
00:44:42.320 --> 00:44:43.280
That's crazy.

982
00:44:43.280 --> 00:44:45.200
Like you're just reading a scripture.

983
00:44:46.200 --> 00:44:47.440
Which is, I just don't want you,

984
00:44:47.440 --> 00:44:48.640
don't overthink this,

985
00:44:48.640 --> 00:44:50.640
that you have to now say something,

986
00:44:50.640 --> 00:44:53.640
the most profound thing you've ever said in your whole life.

987
00:44:55.680 --> 00:44:56.920
Marianne Judson,

988
00:44:56.920 --> 00:44:59.920
who's now a celebrity in Kingdom Messengers after last night.

989
00:45:00.000 --> 00:45:06.560
is here as well. She had a great video, which was very simple, in that she just addressed people

990
00:45:06.560 --> 00:45:12.320
saying, if you're questioning your salvation, and then she just read a scripture around that.

991
00:45:12.320 --> 00:45:15.600
She talked about the Holy Spirit being your guarantee, because she realized that she was

992
00:45:15.600 --> 00:45:19.040
getting feedback from people as she was out in the digital landscape. People were really

993
00:45:19.040 --> 00:45:23.440
questioning and afraid and terrified about this idea of losing their salvation. So she started

994
00:45:23.440 --> 00:45:33.600
to address that with her content. I think the one video got over 130,000 views, just one reel.

995
00:45:33.600 --> 00:45:39.600
Yeah. You don't know what necessarily may help. Now, what's really cool, I'll just pause for a

996
00:45:39.600 --> 00:45:44.960
second. The reason we love these, and we do have a love-hate relationship with some of these

997
00:45:44.960 --> 00:45:49.680
platforms, yes, we talked about data and staying safe and all that. But again, this is a powerful

998
00:45:49.680 --> 00:45:55.920
tool, because guess what? These platforms care about one thing. They just want to keep people

999
00:45:55.920 --> 00:46:02.160
on their platform. So when you have a video that's getting 139,000 views, TikTok is actually

1000
00:46:02.160 --> 00:46:08.080
promoting that video about your salvation, about how to know that you're guaranteed salvation,

1001
00:46:08.080 --> 00:46:12.640
to everyone, that they can, because they know, hey, when people watch this, they've watched the

1002
00:46:12.640 --> 00:46:16.320
whole video, which keeps them on the platform another minute. So they actually promote it

1003
00:46:16.880 --> 00:46:21.760
for free to all these people. And so now we're taking the gospel and pushing it using all the

1004
00:46:21.760 --> 00:46:28.880
tech of TikTok and all Instagram reels and YouTube, and just using that to distribute our content,

1005
00:46:28.880 --> 00:46:34.480
because all they care about is good content, right? And so we're focusing so much on the content here

1006
00:46:35.200 --> 00:46:39.600
and not on all the tech and all the other things that could get in your way, because that's what's

1007
00:46:39.600 --> 00:46:43.760
going to kind of make or break your platform. And that's what's actually transforming people.

1008
00:46:43.760 --> 00:46:48.640
People are not transformed by how great the camera looks or how great the lighting is. They're

1009
00:46:48.640 --> 00:46:53.360
transformed by the word and the message that you're sharing. I'm just going to mute some of these,

1010
00:46:55.120 --> 00:46:58.080
because I don't think the sound is coming through. Keep talking. Sorry, I didn't mean to interrupt

1011
00:46:58.080 --> 00:47:01.760
you. Yeah, I mean, that's it. That's what I was saying. People are going to be transformed by

1012
00:47:01.760 --> 00:47:07.920
the message. Yeah. Bruce is bringing up some more screen shares. So we have Monica Aberneth,

1013
00:47:07.920 --> 00:47:13.680
who's also in our Kingdom Messenger. She, I think, just broke a thousand followers here,

1014
00:47:14.400 --> 00:47:18.880
and she does a bunch of simple content. I want to show you this one. There was one here that had,

1015
00:47:18.880 --> 00:47:25.280
yeah, 1500 views. Look how simple this is. Now, I don't recommend you do this for every single video,

1016
00:47:25.280 --> 00:47:30.080
but she is just reading the scripture, and she's not even on the video. She's just holding her

1017
00:47:30.080 --> 00:47:34.000
camera with one hand and a pen with the other, which you've actually, if you've tried that,

1018
00:47:34.000 --> 00:47:38.720
it's not actually as easy as it looks, but it's so simple. She's not on the camera.

1019
00:47:39.440 --> 00:47:43.040
This is something you could do if you don't have time to do your makeup, right? You could still get

1020
00:47:43.040 --> 00:47:49.120
a TikTok out. It's very simple. You're just sharing this, but the content is related in that

1021
00:47:49.120 --> 00:47:55.200
this is content for your who. That's the thread that ties all this together, is that you can do

1022
00:47:55.200 --> 00:48:00.560
different types of content like this, but it's pulling at that same, it's talking to that same

1023
00:48:00.560 --> 00:48:07.600
who, right? What scripture would encourage your who today? Do a let's read scripture together

1024
00:48:08.480 --> 00:48:16.320
TikTok. Monica is her who is entrepreneurs, so she's thinking through like, okay, this is going

1025
00:48:16.320 --> 00:48:21.200
to help an entrepreneur today. This is a scripture that let's read this together. Let's pray this

1026
00:48:21.200 --> 00:48:25.760
together, and they feel seen and heard because Monica is an entrepreneur, and they're like,

1027
00:48:25.760 --> 00:48:32.800
we're in this together. They don't feel that sense of being lost in the scroll

1028
00:48:32.800 --> 00:48:39.040
because they're feeling seen and known by Monica. That's awesome. Lee and Brendan, who are in

1029
00:48:39.040 --> 00:48:44.560
Australia, they also started their TikTok, I think, earlier this year, coming up on 4,000

1030
00:48:44.560 --> 00:48:50.480
followers. I'm not going to put them on the spot, but they tell such a great story. If you guys want

1031
00:48:50.480 --> 00:48:57.120
to unmute yourself and tell the story of the coffee shop, you are welcome to do that if you

1032
00:48:57.120 --> 00:49:01.760
want. If not, you can totally not do it, and I'll tell the story for you. No, that's fine. That's

1033
00:49:01.760 --> 00:49:12.720
fine. Hey, guys. Where are we? Hey. Yeah, just hello, guys. We were just in a coffee shop discussing

1034
00:49:12.720 --> 00:49:16.880
our vision and our content after listening to Lindsay's video on content creation. We're like,

1035
00:49:16.880 --> 00:49:23.200
let's just get away to a coffee shop locally, and then this girl overheard us that we're doing

1036
00:49:23.200 --> 00:49:26.960
things on care leavers and kids that have experienced homelessness, and she goes, you're

1037
00:49:26.960 --> 00:49:32.800
Lee and Brendan from TikTok, and we were shocked. We were shocked, and then she came on our podcast,

1038
00:49:32.800 --> 00:49:37.680
and she's part of our content, and she's amazing. She's actually our who. We actually met our who,

1039
00:49:37.680 --> 00:49:43.200
not meaning to meet our who. That's so crazy. I love that. They met you on TikTok, and then

1040
00:49:43.200 --> 00:49:46.080
they actually met you in person. Then they saw you in the coffee shop. I love that story so much.

1041
00:49:46.080 --> 00:49:52.480
That's right. That's right. Thanks for doing that, Lee. No problem. I will say, because I know Dan

1042
00:49:52.480 --> 00:49:58.480
brought this up yesterday, so this is what we would call more of a covert account, so Lee and

1043
00:49:58.480 --> 00:49:59.840
Brendan's who is there.

1044
00:50:00.000 --> 00:50:15.000
working with those who are leaving care, leaving foster care, young adults, and you know they're kind of just they leave the system, and there's no one really there to give them what they need to make that transition into the real world so Liam Brendan are

1045
00:50:15.000 --> 00:50:30.000
there and they're equipping other advocates to gather around these young people, but they're not, it's their kingdom people Liam Brendan are but they're not necessarily like sharing an overt gospel message in their content.

1046
00:50:30.000 --> 00:50:39.000
They're getting out there and they're sharing practical help and gathering people who want to help them in advocating for these people, these young people who are leaving care.

1047
00:50:40.000 --> 00:50:51.000
As they come into their world, they're having connection with Liam Brendan Liam Brendan host local events in their area for these people. There's ministry happening there's kingdom impact happening.

1048
00:50:51.000 --> 00:51:08.000
It's overt on Tick Tock, but it's happening in person so you guys can see how this is the start. This is kind of the top of something, and you can bring people into like discipleship programs into courses into this isn't necessarily the end of where

1049
00:51:08.000 --> 00:51:15.000
you're going to be reaching like connecting with people but this is the beginning, and don't despise the beginning.

1050
00:51:15.000 --> 00:51:26.000
Awesome. Yeah, that I love that story. So just to kind of bring it back, and you don't have to have 100,000 followers to be, and someone said it out in the comments here that they were Tick Tock famous.

1051
00:51:27.000 --> 00:51:36.000
You just have to be sharing the content you're just creating this connection point where you can start to people can find you right you're just increasing piece not a viral piece.

1052
00:51:36.000 --> 00:51:42.000
So you're increasing your online real estate so there's like it's easier to find you right you don't want to be.

1053
00:51:42.000 --> 00:51:53.000
As Lindsay said last night we don't want to be living in obscurity and make that obscurity your security, right, we're just putting out like we felt like Lord's got a message and we're going to, we're going to be okay with sharing it.

1054
00:51:53.000 --> 00:52:08.000
So there's a lot of a lot of cool examples and we'll share part of what we do typically we do a challenge is maybe tomorrow we'll go into the face, the came TV group, and we'll post your accounts and your videos and we can all go like and follow each other

1055
00:52:08.000 --> 00:52:13.000
that always helps get a nice little boost to your initial first followers.

1056
00:52:13.000 --> 00:52:26.000
So you could easily have, I think there's two over 200 people in the, in this challenge, you could either easily have, you know, 200 followers if we all followed each other ideas from each other right what people are doing on their channels like oh Monica read

1057
00:52:26.000 --> 00:52:39.000
scripture. Oh, you know, so and so did this so and so did a prayer for their who that's such a great idea so again, we really believe in the security and the momentum of doing things within community.

1058
00:52:39.000 --> 00:52:50.000
It's so much more accelerating and quite honestly so much more fun than doing this on your own. I don't think that it's a good idea to be on mission on the digital landscape and isolation.

1059
00:52:51.000 --> 00:53:02.000
Right, I think that is a recipe for disaster. So we encourage you guys to stay connected in the community and learn from each other encourage each other, you're, you will go so much further faster by doing that.

1060
00:53:02.000 --> 00:53:07.000
I wanted to show just one other account that I love.

1061
00:53:07.000 --> 00:53:10.000
I can find her stuff really quick on the spot.

1062
00:53:10.000 --> 00:53:13.000
It's not it's a.

1063
00:53:13.000 --> 00:53:19.000
Okay, I'll try to I'm gonna have to find it. I'm sorry, I should have this link bookmarked.

1064
00:53:19.000 --> 00:53:31.000
Michelle cuz I don't think she's on here right now. She was on last night, but she does. She's a mom of how many kids, four or five kids.

1065
00:53:32.000 --> 00:53:50.000
She's a mom. She's a worship leader, and she's a DJ. And so she has content where she like where she remixes people like Graham cook she'll take like a quote from Graham cook and she'll remix it with some with some cool music, and she, that's her whole

1066
00:53:50.000 --> 00:54:07.000
TikTok it's just like her, making this music with cool lights and stuff happening. And it's so different. What I love about that example we should have had it pulled up is that she's being authentically herself she's using like who she is like offline is like

1067
00:54:07.000 --> 00:54:22.000
online and sharing that so like if you're a musician. If you're an artist like make video of you making the art, share, share like some music like share like don't be like it has to look like you just talking to a camera.

1068
00:54:22.000 --> 00:54:41.000
I think that there is so much space for you to get creative so don't like we're showing you examples to kind of get the creativity flowing but don't stop there. There's so many ways that you can share a message in 60 seconds that reaches your who so great.

1069
00:54:42.000 --> 00:54:45.000
Awesome. So I'm trying to think if there's anything else.

1070
00:54:45.000 --> 00:54:59.000
One jump into because we got those early examples okay let's jump back to slide stay on topic that's planning do we want to take a second and just see if there's any questions around that part as far as planning your content we're going to move into the sort of the producing

1071
00:54:59.000 --> 00:55:00.000
side as well so let's take just a second.

1072
00:55:00.000 --> 00:55:02.240
second, if you guys have questions, you can put your zoom

1073
00:55:02.240 --> 00:55:06.240
hand up. And that will help just let us see where you are. And we

1074
00:55:06.240 --> 00:55:09.120
can just take maybe just like one or two quick, it could be a

1075
00:55:09.120 --> 00:55:12.080
share, like, hey, this is, this is what's what's resonating with

1076
00:55:12.080 --> 00:55:17.560
me, or it could be anything of that. So let's do Shannon. I'll

1077
00:55:17.560 --> 00:55:18.480
ask you to unmute.

1078
00:55:21.880 --> 00:55:22.320
There she is.

1079
00:55:23.160 --> 00:55:24.240
I turned on the video.

1080
00:55:26.640 --> 00:55:32.200
I'm good. So I'm more of a wing it girl, right? So when you talk

1081
00:55:32.200 --> 00:55:35.840
about all this planning, that's the part that I fall on my face

1082
00:55:35.840 --> 00:55:39.240
for. And I'm so excited listening to what you're talking

1083
00:55:39.240 --> 00:55:41.800
about now, because every time I would do a video, it would be

1084
00:55:41.800 --> 00:55:45.160
like 2030 4050 minutes, and I'm, and then I get yelled at for the

1085
00:55:45.160 --> 00:55:49.120
videos being too long. But I never thought about doing reels.

1086
00:55:49.120 --> 00:55:52.280
I never thought about just a minute at a time. That's

1087
00:55:52.280 --> 00:55:54.920
stinking awesome. Okay, and so

1088
00:55:56.760 --> 00:56:00.520
sorry, I was just gonna say so question wise, um, like when you

1089
00:56:00.520 --> 00:56:05.480
were talking about the planning it out. So if I start trying to

1090
00:56:05.480 --> 00:56:10.400
like, plan, what are the next seven topics? So they flow? Is

1091
00:56:10.400 --> 00:56:12.760
that what you're saying? Because then I'll then I'll get stuck in

1092
00:56:12.760 --> 00:56:15.880
the paralysis of analysis and, and I won't get it done.

1093
00:56:16.400 --> 00:56:20.160
Yeah, so planning looks different for everyone. Yeah,

1094
00:56:20.240 --> 00:56:22.840
there are those of us who are organized that are like, hey,

1095
00:56:22.840 --> 00:56:26.560
I'm going to every every Tuesday, this one, I'm going to

1096
00:56:26.560 --> 00:56:30.600
block out time on my calendar. And I'm going to script, I'm

1097
00:56:30.600 --> 00:56:33.840
going to write things, I'm going to do some research. There are

1098
00:56:33.840 --> 00:56:38.240
those. And then there's other types of planners, like this one

1099
00:56:38.480 --> 00:56:42.720
who are more spontaneous, I thought, and this is why and

1100
00:56:42.720 --> 00:56:45.480
reels will work really great for you, because it's picking up

1101
00:56:45.480 --> 00:56:49.480
your phone and recording, and sharing that thought, sharing

1102
00:56:49.480 --> 00:56:55.840
that moment. But the planning is a helpful tool, because what you

1103
00:56:55.840 --> 00:56:58.600
don't want to do is you don't want to get yourself into a

1104
00:56:58.600 --> 00:57:03.280
space where you're not being consistent. And sometimes we're

1105
00:57:03.280 --> 00:57:05.880
waiting for inspiration to strike or waiting for

1106
00:57:05.880 --> 00:57:10.800
motivation to create. motivation does not do well up against

1107
00:57:10.800 --> 00:57:15.600
resistance. And there's always something that wants your time,

1108
00:57:15.600 --> 00:57:19.920
right? Like life's gonna happen busy schedules, like, and what

1109
00:57:19.920 --> 00:57:22.320
we hear, then what we hear is, well, I don't have time to do

1110
00:57:22.320 --> 00:57:27.120
this. So I do want to encourage you like, and it's okay, if you

1111
00:57:27.120 --> 00:57:34.000
need to flow. But the planning part is I plan to post daily,

1112
00:57:34.320 --> 00:57:38.760
or I plan to post three times a week, so that you've got that

1113
00:57:38.760 --> 00:57:44.360
plan, as loose as that is, to stick to, so that you can stay

1114
00:57:44.360 --> 00:57:46.560
consistent within that plan. Because what happens if you

1115
00:57:46.560 --> 00:57:49.480
don't have any, and, and that's enough for some people, I just

1116
00:57:49.480 --> 00:57:51.560
know that I'm going to post three times a week, Monday,

1117
00:57:51.560 --> 00:57:55.640
Wednesday, Friday, and I'm going to flow like, I'm going to

1118
00:57:55.640 --> 00:57:59.720
record on my phone, and then I'm going to upload it on Wednesday.

1119
00:58:00.440 --> 00:58:03.440
But I have it in my phone ready to go. Like it can be loose like

1120
00:58:03.440 --> 00:58:06.880
that, but have a plan of what you're going to be consistent in

1121
00:58:06.880 --> 00:58:08.160
doing. Does that make sense?

1122
00:58:08.800 --> 00:58:12.160
Well, and if they're if they're like a minute at a time, I could

1123
00:58:12.160 --> 00:58:16.960
do five different videos all at one time, and then just over the

1124
00:58:16.960 --> 00:58:21.040
next five days. And then do you schedule them at different times

1125
00:58:21.040 --> 00:58:23.360
of the day? Or do you try to be consistent with the time of day?

1126
00:58:24.200 --> 00:58:27.680
So it's less important with tic tac, especially when you get

1127
00:58:27.760 --> 00:58:31.960
getting going, I wouldn't overthink it. Because we you're

1128
00:58:31.960 --> 00:58:34.480
going to discover that maybe over time as you start to get

1129
00:58:34.480 --> 00:58:37.680
people like, oh, more of my people are around at mornings

1130
00:58:37.680 --> 00:58:40.960
and the afternoons. I wouldn't worry about it too much. The

1131
00:58:40.960 --> 00:58:43.920
people I've seen do this most, they don't even they just post,

1132
00:58:44.280 --> 00:58:48.200
they don't overthink it. And it's more that you are staying

1133
00:58:48.200 --> 00:58:48.760
consistent.

1134
00:58:48.760 --> 00:58:51.880
It's more the frequency, not like the exact time of day,

1135
00:58:51.920 --> 00:58:56.000
not like 8am every single morning. So that that's

1136
00:58:56.000 --> 00:58:58.240
something you know, you can definitely do. And just

1137
00:58:58.240 --> 00:59:01.160
experiment, sometimes you'll see maybe it's it gets more or less

1138
00:59:01.160 --> 00:59:04.480
depending on how late in the day it is. But really, yeah, I

1139
00:59:04.480 --> 00:59:07.040
wouldn't just I would set it for you like, oh, because when

1140
00:59:07.040 --> 00:59:10.240
you're building a habit, you want to just basically dial in

1141
00:59:10.240 --> 00:59:13.640
and have some sort of thing. Oh, when I am drinking my coffee in

1142
00:59:13.640 --> 00:59:15.680
the morning, that's when I finished my coffee. By the time

1143
00:59:15.680 --> 00:59:17.680
I finish my coffee, I need to post my tic tac. So that way,

1144
00:59:17.680 --> 00:59:20.440
like your brain's like, okay, I'm just my talk to copy what I

1145
00:59:20.440 --> 00:59:23.000
do next, I need to post my tic tac, you know, so you want to

1146
00:59:23.000 --> 00:59:26.720
create habits in your day. So for your own, like structure

1147
00:59:26.720 --> 00:59:29.320
and staying consistent, that at least for me is how if I want to

1148
00:59:29.320 --> 00:59:32.200
implement any new habit, I just want to kind of figure out a

1149
00:59:32.200 --> 00:59:35.400
good time a day like that. Yeah, Lindsay says, well, like we have

1150
00:59:35.400 --> 00:59:39.120
carved out time on our calendar, we'll block out with, you know,

1151
00:59:39.120 --> 00:59:42.040
our shared calendar. I'm a planner. So I need Yeah, I need

1152
00:59:42.040 --> 00:59:45.760
time. So we have practical realities, like we have a one

1153
00:59:45.760 --> 00:59:49.320
year old. So I'm, I know that, like, for those two hours, like

1154
00:59:49.320 --> 00:59:52.320
I'm going to take Hannah Lee, and I'm going to go out and

1155
00:59:52.320 --> 00:59:55.080
we're going to, you know, hang out with some dad time. And

1156
00:59:55.080 --> 00:59:57.920
we'll give mom some time to write and record. So we have to

1157
00:59:57.920 --> 01:00:00.280
plan those things. And we do set it up on

1158
01:00:00.000 --> 01:00:04.880
so we know that it's going to happen. So that's the only thing, yeah, as far as being consistent.

1159
01:00:05.920 --> 01:00:06.880
Awesome. Thank you.

1160
01:00:07.920 --> 01:00:11.040
Awesome. And we'll go to Lisa, as well.

1161
01:00:15.600 --> 01:00:16.000
Hello.

1162
01:00:20.320 --> 01:00:21.120
Oh, she's muted.

1163
01:00:22.080 --> 01:00:24.240
Somehow you got muted. Lindi, I muted you.

1164
01:00:24.240 --> 01:00:34.800
Okay. Is that good now? Okay. All right. So yes, this shift towards short reels is really

1165
01:00:34.800 --> 01:00:42.320
intriguing to me. I am a singer-songwriter, and what happens with me is a lot of time after I've

1166
01:00:42.320 --> 01:00:50.640
been in the Word, the scriptures will come back to me in music form. So the problem with being a

1167
01:00:50.640 --> 01:00:57.520
busy mom who also is running teenagers around is I also need to find practice time where I can,

1168
01:00:57.520 --> 01:01:04.160
I like to share the songs at the piano. So I've been thinking that I need to get them to a certain

1169
01:01:04.160 --> 01:01:10.640
level, and then finding that practice time is hard to come by. And I thought, well, maybe I just need

1170
01:01:10.640 --> 01:01:17.440
to figure out a way, like, you know, since we're just bringing people into real life, if I just

1171
01:01:18.240 --> 01:01:21.920
grab my phone while I'm at the kitchen sink, because that's where I probably spend about

1172
01:01:21.920 --> 01:01:29.280
three quarters of my day besides my van. You know, would that, could I just sing it and not

1173
01:01:29.280 --> 01:01:34.640
worry about the piano? Oh, this is actually my question. I had, I did have a question

1174
01:01:35.520 --> 01:01:40.160
as I'm trying to shift my thinking towards, like, shorter and not overthinking it.

1175
01:01:40.400 --> 01:01:48.480
Are people moving away from doing things live? Are people doing pre-recorded things now? Or is

1176
01:01:48.480 --> 01:01:54.400
there a combination of both? Or what seems to be the trend? I think it's great. And there are,

1177
01:01:55.040 --> 01:01:59.680
so I don't think it's gone away. I think it's just different ways to share content. And it's

1178
01:01:59.680 --> 01:02:04.800
kind of platform specific. So Facebook Live is still a great way to reach people on Facebook,

1179
01:02:04.800 --> 01:02:09.440
kind of cut through some of the noise, you'll get better response that way. But I think it's

1180
01:02:09.760 --> 01:02:12.560
still a great way to reach people on Facebook, kind of cut through some of the noise, you'll

1181
01:02:12.560 --> 01:02:17.600
get better response that way. There is a way once you pass 1000 followers on TikTok, that you can

1182
01:02:17.600 --> 01:02:22.480
actually go live on TikTok. And then you are not limited to 60 seconds. Obviously, that would be a

1183
01:02:22.480 --> 01:02:27.680
very boring live stream. But you do, I think you can stream up to an hour on TikTok. So you can

1184
01:02:27.680 --> 01:02:31.840
actually have a like a worship session, where you maybe sing a few songs and then have a

1185
01:02:31.840 --> 01:02:38.240
discussion or something. So you can experiment with that. I think the only thing with, I think

1186
01:02:38.480 --> 01:02:41.920
and so we want to make sure that when you're getting your first bits of content out, you want

1187
01:02:41.920 --> 01:02:48.160
it to be lots of smaller, shorter content, kind of like a shotgun approach, but a lot of different

1188
01:02:48.160 --> 01:02:52.560
things out there, and just see what resonates with people. So that when you do do a live,

1189
01:02:52.560 --> 01:02:58.160
there's an audience that's ready to like be a part of the live with you. Because generally speaking,

1190
01:02:58.160 --> 01:03:04.800
lives are great for the live audience. But people don't typically go back and watch like a 60 minute

1191
01:03:04.800 --> 01:03:09.920
live, like sometimes like they'll watch like a replay. But the engagement and kind of the

1192
01:03:12.080 --> 01:03:16.080
like high priority in the algorithm is in that live moment. It's not always like

1193
01:03:16.080 --> 01:03:21.920
reserved back to people after the live is done. So it's I would say, if you're starting out,

1194
01:03:21.920 --> 01:03:26.240
start doing those reels, start doing the short form content, kind of build up your audience,

1195
01:03:26.240 --> 01:03:29.920
and then announce like, hey, tomorrow night, I'm gonna be doing a live worship night,

1196
01:03:29.920 --> 01:03:34.880
or I'm gonna be doing a live discussion. And you'll have people that are already been following

1197
01:03:34.880 --> 01:03:38.800
you that you've already been adding value to. And they'll be thinking, man, she's added value to my

1198
01:03:38.800 --> 01:03:42.720
life. With 60 second clips, I can't wait to spend time with her on a live session.

1199
01:03:43.600 --> 01:03:44.560
That's awesome.

1200
01:03:44.560 --> 01:03:46.000
That sounds great. Thank you.

1201
01:03:46.720 --> 01:03:51.120
Awesome. And guys, sometimes when you're when we're taking a question, just go back and read

1202
01:03:51.120 --> 01:03:56.080
the chat as well. Because a lot of people are like giving feedback and ideas and stuff to you.

1203
01:03:56.880 --> 01:04:01.200
I wanted to mention that as well. So yeah, because sometimes while you're talking to us,

1204
01:04:01.200 --> 01:04:04.240
there's like people are kind of responding to what you're saying as well. So there's some

1205
01:04:04.240 --> 01:04:10.960
good ideas in there. So, okay, that's, that's good for, we're gonna come back to a couple more

1206
01:04:10.960 --> 01:04:14.720
questions in a minute, I do want to jump into the produce phase, because I know that's going to be

1207
01:04:14.720 --> 01:04:19.440
some practical things. And then we'll get into a little bit of homework. And then we can maybe

1208
01:04:19.440 --> 01:04:25.200
take some more questions on the produce phase. So really quick, went through planning, and now

1209
01:04:25.200 --> 01:04:30.560
producing out this can all happen in the span, you know, this whole cycle can happen in the span

1210
01:04:30.560 --> 01:04:35.680
of 10 minutes, if you want it to for some content, not all content, but it's more about going through

1211
01:04:35.680 --> 01:04:40.240
the whole rep here, you may say, Hey, I have an idea or the Lord may like drop a scripture in

1212
01:04:40.240 --> 01:04:44.800
your heart, or you may drop a song in your heart. That's the planning. Okay, I need to go record it.

1213
01:04:44.800 --> 01:04:48.480
Okay, now I actually have to hit publish. And then I need to probably share it with some people. So

1214
01:04:48.480 --> 01:04:54.000
right, it could be pretty sure I just want to like demystify some of it. So again, we've said this

1215
01:04:54.000 --> 01:04:59.280
already your phone, if you have an iPhone, Android phone, whatever smartphone, or your webcam that

1216
01:04:59.280 --> 01:04:59.920
you're using for

1217
01:05:00.000 --> 01:05:03.740
Zoom right now is perfect to get created.

1218
01:05:03.740 --> 01:05:06.440
If it's between your iPhone or your webcam,

1219
01:05:06.440 --> 01:05:07.960
please use your phone.

1220
01:05:07.960 --> 01:05:10.860
Your phone generally has a much, much better camera

1221
01:05:10.860 --> 01:05:13.000
than what your webcam will have,

1222
01:05:13.000 --> 01:05:15.980
but either one is gonna be great if you have the option.

1223
01:05:17.120 --> 01:05:19.200
There's a lot of people that are just using webcams

1224
01:05:19.200 --> 01:05:20.260
for a lot of their content

1225
01:05:20.260 --> 01:05:22.600
and they're getting great response, et cetera.

1226
01:05:22.600 --> 01:05:23.920
You don't need to wait for a camera,

1227
01:05:23.920 --> 01:05:25.680
a light, a microphone to start.

1228
01:05:26.520 --> 01:05:29.760
And we always want you to focus on content, right?

1229
01:05:30.280 --> 01:05:34.440
So do that and let's go.

1230
01:05:34.440 --> 01:05:37.360
So I do wanna share when we were doing the first thing,

1231
01:05:37.360 --> 01:05:40.960
Lindsay had this one awesome source of light

1232
01:05:40.960 --> 01:05:43.960
that's very expensive, it's called the sun.

1233
01:05:43.960 --> 01:05:47.480
And so this is how we shot all the posture episodes.

1234
01:05:47.480 --> 01:05:49.760
Lindsay sat at this table, you can see her laptop there.

1235
01:05:49.760 --> 01:05:51.840
We put a camera off on the left here

1236
01:05:51.840 --> 01:05:53.640
and she would sit in this chair here

1237
01:05:53.640 --> 01:05:55.800
and she would look over to the left,

1238
01:05:55.800 --> 01:05:59.300
kind of at sort of a 45 and we'd use the sun.

1239
01:05:59.840 --> 01:06:02.220
This is just our dining room table here at our house.

1240
01:06:02.220 --> 01:06:04.780
And we didn't have a bunch of light

1241
01:06:04.780 --> 01:06:05.900
that was like on her face

1242
01:06:05.900 --> 01:06:08.240
that was lighting it up all perfectly.

1243
01:06:08.240 --> 01:06:09.340
We just use the sun.

1244
01:06:09.340 --> 01:06:11.540
And if you go to some of those first few seasons,

1245
01:06:11.540 --> 01:06:14.100
you'll actually see when clouds go by

1246
01:06:14.100 --> 01:06:16.580
because the whole face gets like a little darker

1247
01:06:16.580 --> 01:06:17.420
and then it gets brighter again.

1248
01:06:17.420 --> 01:06:19.660
And then the room gets like super bright.

1249
01:06:19.660 --> 01:06:20.740
It looks like she's in heaven

1250
01:06:20.740 --> 01:06:22.980
and then it gets all dark again and gloomy.

1251
01:06:22.980 --> 01:06:24.700
So it's like, but that's just part of it.

1252
01:06:24.700 --> 01:06:27.540
We didn't allow that to stop launching.

1253
01:06:27.540 --> 01:06:28.940
And we actually did all of this.

1254
01:06:29.580 --> 01:06:31.380
And I think you got your first 10,000 people

1255
01:06:31.380 --> 01:06:34.300
sitting at this table within 90 days

1256
01:06:34.300 --> 01:06:36.580
of launching this and it worked.

1257
01:06:36.580 --> 01:06:40.100
And you don't have to have a fancy tripod.

1258
01:06:40.100 --> 01:06:42.180
This could be your tripod right here.

1259
01:06:42.180 --> 01:06:43.020
You could stack up some books.

1260
01:06:43.020 --> 01:06:46.400
This was literally what I used to record our ads

1261
01:06:46.400 --> 01:06:49.300
for this challenge because my arm got tired.

1262
01:06:49.300 --> 01:06:50.300
Right.

1263
01:06:50.300 --> 01:06:52.620
So I was like, I'm gonna use some books.

1264
01:06:52.620 --> 01:06:54.420
So you just stack some books,

1265
01:06:54.420 --> 01:06:57.540
if you don't wanna hold the camera for that long.

1266
01:06:58.260 --> 01:07:02.060
And I would just recommend keeping it really, really simple.

1267
01:07:02.060 --> 01:07:03.860
The best thing to do when you're starting out

1268
01:07:03.860 --> 01:07:06.700
is just use the camera app on your phone.

1269
01:07:06.700 --> 01:07:09.660
You don't need to go download any kind of apps or anything.

1270
01:07:09.660 --> 01:07:11.260
Use the camera app that's already on your phone.

1271
01:07:11.260 --> 01:07:13.220
You're already familiar with it.

1272
01:07:13.220 --> 01:07:14.060
Hit record.

1273
01:07:14.060 --> 01:07:17.060
You can do it in kind of selfie mode like this

1274
01:07:17.060 --> 01:07:18.260
where you're kind of looking,

1275
01:07:18.260 --> 01:07:19.980
you can see yourself in the camera.

1276
01:07:21.020 --> 01:07:25.140
And just hit record and then you can watch it back.

1277
01:07:25.300 --> 01:07:29.100
And you definitely wanna record not in the app itself,

1278
01:07:29.100 --> 01:07:31.820
like not in the TikTok app or not in the Instagram app,

1279
01:07:31.820 --> 01:07:33.140
but go ahead and record on your phone

1280
01:07:33.140 --> 01:07:35.420
because again, you're using that one piece of content

1281
01:07:35.420 --> 01:07:37.060
across platforms.

1282
01:07:37.060 --> 01:07:40.780
So there are some ways that you can export a TikTok

1283
01:07:40.780 --> 01:07:42.660
that you've created and put it on Instagram.

1284
01:07:42.660 --> 01:07:45.020
Like you guys might see this if you're on Instagram,

1285
01:07:45.020 --> 01:07:45.940
you're watching a reel.

1286
01:07:45.940 --> 01:07:48.180
It has the TikTok logo on it.

1287
01:07:48.180 --> 01:07:50.460
We're gonna talk about that tomorrow, the publishing.

1288
01:07:50.460 --> 01:07:51.700
Okay.

1289
01:07:51.700 --> 01:07:55.180
But the point is the best way you can do it

1290
01:07:55.180 --> 01:07:57.100
is just go ahead and record it on your phone

1291
01:07:57.100 --> 01:07:59.140
instead of just having it stuck in an app.

1292
01:07:59.140 --> 01:08:00.420
And that way you can record it.

1293
01:08:00.420 --> 01:08:01.700
I mean, you can take it from your phone

1294
01:08:01.700 --> 01:08:05.300
and drop it into each platform on its own.

1295
01:08:05.300 --> 01:08:07.220
And there's tremendous power

1296
01:08:07.220 --> 01:08:11.140
in just listening back to your own content.

1297
01:08:11.140 --> 01:08:15.540
You will naturally like correct any ums or ahs.

1298
01:08:15.540 --> 01:08:16.899
And we do this still today,

1299
01:08:16.899 --> 01:08:18.700
even when we go back and watch some of these sessions,

1300
01:08:18.700 --> 01:08:21.660
we're like, we are in love with the word like

1301
01:08:22.620 --> 01:08:23.460
I think it was-

1302
01:08:23.460 --> 01:08:24.300
You know.

1303
01:08:24.300 --> 01:08:25.140
You know, you know this.

1304
01:08:25.140 --> 01:08:25.979
I don't even wanna tell you that.

1305
01:08:25.979 --> 01:08:26.819
So basically-

1306
01:08:26.819 --> 01:08:28.460
Because you're not gonna be able to hear anything else

1307
01:08:28.460 --> 01:08:30.859
coming out of our mouth except for those words.

1308
01:08:30.859 --> 01:08:32.460
So we are trying to, you know,

1309
01:08:32.460 --> 01:08:35.380
so one thing you can do to help get rid of that

1310
01:08:35.380 --> 01:08:37.899
is there's three ways you can kind of listen to

1311
01:08:37.899 --> 01:08:38.939
and process your content.

1312
01:08:38.939 --> 01:08:42.060
So the first thing you should do is record it

1313
01:08:42.060 --> 01:08:46.939
and then just play it back where you're only,

1314
01:08:46.939 --> 01:08:48.859
you turn the sound off of your phone

1315
01:08:48.859 --> 01:08:50.020
so you can just watch it.

1316
01:08:50.020 --> 01:08:53.100
So just watch visually what's happening on screen.

1317
01:08:53.100 --> 01:08:56.460
Are you kind of looking off to the camera awkwardly

1318
01:08:56.460 --> 01:08:58.979
or you kind of, is your eyesight kind of distracted?

1319
01:08:58.979 --> 01:09:01.140
Are you, you know, keeping eye contact with the camera?

1320
01:09:01.140 --> 01:09:01.979
Just little things.

1321
01:09:01.979 --> 01:09:02.819
You'll notice that because you're-

1322
01:09:02.819 --> 01:09:03.660
Do you look mad?

1323
01:09:03.660 --> 01:09:04.500
Do you look angry?

1324
01:09:04.500 --> 01:09:05.420
Are you smiling?

1325
01:09:05.420 --> 01:09:06.260
Are you smiling?

1326
01:09:06.260 --> 01:09:09.020
So just, you know, kind of look at it there

1327
01:09:09.020 --> 01:09:10.420
without listening to the audio

1328
01:09:10.420 --> 01:09:11.540
and then kind of do the opposite.

1329
01:09:11.540 --> 01:09:13.580
Like turn, listen to it a second time

1330
01:09:13.580 --> 01:09:15.580
where you turn your phone down

1331
01:09:15.580 --> 01:09:16.819
and just turn the volume all the way up

1332
01:09:16.819 --> 01:09:19.540
and just listen to it, kind of work for what's happening.

1333
01:09:20.060 --> 01:09:22.180
And if you really want to do it a third time,

1334
01:09:22.180 --> 01:09:23.660
try to get it transcribed.

1335
01:09:23.660 --> 01:09:25.660
There's a lot of apps that will transcribe it

1336
01:09:25.660 --> 01:09:27.779
or you could just write it out word for word

1337
01:09:27.779 --> 01:09:30.220
and just read it without listening or watching it.

1338
01:09:30.220 --> 01:09:31.300
Just read the words.

1339
01:09:31.300 --> 01:09:33.700
And that's where, when I use an app like that

1340
01:09:33.700 --> 01:09:37.540
where we see all of the kind of filler words

1341
01:09:37.540 --> 01:09:39.220
that we like to use,

1342
01:09:39.220 --> 01:09:40.220
that's when I noticed that

1343
01:09:40.220 --> 01:09:41.660
because I'm actually reading the words

1344
01:09:41.660 --> 01:09:43.140
as if I was reading a sentence.

1345
01:09:43.140 --> 01:09:45.380
And it's so obvious when you do it that way.

1346
01:09:45.380 --> 01:09:46.819
It makes, it's kind of embarrassing.

1347
01:09:46.819 --> 01:09:48.500
But those are little things you can do

1348
01:09:48.540 --> 01:09:49.859
because you're building these muscles

1349
01:09:49.859 --> 01:09:51.859
and it's a great little process you can put in place.

1350
01:09:51.859 --> 01:09:53.180
It should not stop you.

1351
01:09:53.180 --> 01:09:54.260
Don't stop you, yeah, sorry.

1352
01:09:54.260 --> 01:09:57.260
But it's a pro tip because as you continue to,

1353
01:09:57.260 --> 01:09:59.860
we say get 1% better each video.

1354
01:10:00.000 --> 01:10:01.720
So that's something that's driving you crazy.

1355
01:10:01.720 --> 01:10:03.640
We hear this from some from people we work with.

1356
01:10:03.640 --> 01:10:06.760
I say all the time, I don't know how to stop.

1357
01:10:07.120 --> 01:10:09.560
We say, OK, this is how we can do it.

1358
01:10:09.560 --> 01:10:13.440
Watch your watch your content, listen to your content, read your content.

1359
01:10:13.680 --> 01:10:15.520
It's a way to get better as a communicator.

1360
01:10:15.520 --> 01:10:18.600
But it doesn't have to stop you from sharing your message.

1361
01:10:19.720 --> 01:10:22.680
That that will help you long term

1362
01:10:22.680 --> 01:10:25.240
as you're wanting to get better as a communicator.

1363
01:10:25.880 --> 01:10:29.280
The the for me, body language is really important.

1364
01:10:29.920 --> 01:10:35.440
Because I have a naturally angry resting face when I am focused,

1365
01:10:35.440 --> 01:10:38.600
when I'm sharing something deep, I look angry.

1366
01:10:39.040 --> 01:10:41.840
So I that's something I want to get better at.

1367
01:10:41.840 --> 01:10:45.440
So that was helpful for me as I like this is driving me crazy.

1368
01:10:45.680 --> 01:10:47.040
I need to fix this.

1369
01:10:47.040 --> 01:10:50.960
So I began to watch myself as hard as it is to watch yourself.

1370
01:10:51.240 --> 01:10:53.880
And again, to to watch myself back.

1371
01:10:53.880 --> 01:10:56.280
OK, I'm going to I'm going to see if I can do that again

1372
01:10:56.280 --> 01:10:59.360
and focus on smiling and it being more natural.

1373
01:10:59.680 --> 01:11:01.560
And so that's something that I've just been improving

1374
01:11:01.560 --> 01:11:03.560
in in my own communication skills.

1375
01:11:03.880 --> 01:11:08.920
And another thing and I learned this from my mentor, Graham Cook, is tone, right?

1376
01:11:09.480 --> 01:11:11.480
Tone can be really powerful.

1377
01:11:11.480 --> 01:11:15.960
So something Graham does so well that he's practiced for many,

1378
01:11:15.960 --> 01:11:19.720
many years in his ministry is matching the the voice of the father.

1379
01:11:20.120 --> 01:11:24.040
What is the father sound like sharing this message?

1380
01:11:24.040 --> 01:11:27.720
If I'm talking about peace, it's not going to really serve

1381
01:11:27.960 --> 01:11:31.640
my audience very well if I don't have a peaceful tone,

1382
01:11:32.400 --> 01:11:37.200
if I sound angry or if I'm, you know, shouting or yelling.

1383
01:11:37.960 --> 01:11:42.120
But I'm wanting to impart peace to people if I'm wanting to impart joy.

1384
01:11:42.760 --> 01:11:44.840
But my tone is very serious.

1385
01:11:45.120 --> 01:11:48.840
So that's a fun discussion that you can have with the father as you're creating.

1386
01:11:48.840 --> 01:11:52.360
Again, it's another way of just recognizing that you're in partnership

1387
01:11:52.360 --> 01:11:54.680
with him as father. How would you say this?

1388
01:11:54.920 --> 01:11:56.960
Right. How would you present it?

1389
01:11:56.960 --> 01:11:59.360
And that's been an incredible exercise for me.

1390
01:11:59.400 --> 01:12:02.040
That's something that's taught me more about who he is

1391
01:12:02.040 --> 01:12:04.360
for my own personal journey that I really enjoyed.

1392
01:12:04.600 --> 01:12:06.600
Absolutely. Very cool.

1393
01:12:06.600 --> 01:12:08.560
So I'm just going to give you some ideas again.

1394
01:12:08.560 --> 01:12:10.400
It's all about how you're thinking about this.

1395
01:12:10.400 --> 01:12:13.560
I just want to when you go back to try to record tonight or tomorrow,

1396
01:12:14.280 --> 01:12:16.880
just be thinking about some of these things and even next week.

1397
01:12:16.880 --> 01:12:20.480
And as you as you continue to publish your content, which we fully anticipate

1398
01:12:20.480 --> 01:12:25.520
you guys starting to to be, you know, consistent with this. Right.

1399
01:12:25.520 --> 01:12:28.840
Because we've got to change from being that mindset of being a consumer online

1400
01:12:28.840 --> 01:12:30.320
to, hey, I'm a creator.

1401
01:12:30.320 --> 01:12:33.120
And guess what? Creators create. Right.

1402
01:12:33.120 --> 01:12:34.560
They are putting out content.

1403
01:12:34.560 --> 01:12:36.240
They're publishing content.

1404
01:12:36.240 --> 01:12:38.280
They're initiating conversations.

1405
01:12:38.280 --> 01:12:41.480
They're not letting the scroll tell them what's important to talk about.

1406
01:12:41.480 --> 01:12:43.560
Oh, this new story or that new story.

1407
01:12:43.920 --> 01:12:47.160
But they from their own relationship with the father and Holy Spirit

1408
01:12:47.160 --> 01:12:50.200
and Jesus are saying, this is what I'm coming to share with you.

1409
01:12:50.600 --> 01:12:52.480
Cool. Tonight we talked about plan.

1410
01:12:52.480 --> 01:12:54.000
We talked about producing tomorrow.

1411
01:12:54.000 --> 01:12:56.000
We're going to get into publishing and promoting.

1412
01:12:56.640 --> 01:12:57.600
So we're going to touch on those.

1413
01:12:57.600 --> 01:13:00.280
I'm going to give you a lot of examples.

1414
01:13:00.560 --> 01:13:06.560
So for the homework, you can go and grab this again on the day two

1415
01:13:06.560 --> 01:13:08.720
and then you can come to day two and click on that

1416
01:13:09.000 --> 01:13:12.880
and you will have the day to worksheet right there.

1417
01:13:13.120 --> 01:13:17.680
And and what we put on here, we haven't mentioned this before tonight,

1418
01:13:18.000 --> 01:13:20.920
but we're really going to challenge you guys to record not one,

1419
01:13:21.360 --> 01:13:24.040
but three videos in the next few days.

1420
01:13:24.040 --> 01:13:26.560
OK, so that way, 60 seconds or less or less.

1421
01:13:26.840 --> 01:13:28.440
One could be a scripture.

1422
01:13:28.440 --> 01:13:29.720
One could be sharing a prayer.

1423
01:13:29.720 --> 01:13:32.920
One could be, you know, just sharing a thought on or something.

1424
01:13:33.760 --> 01:13:37.360
We do want you guys to do three because it'll take the pressure off.

1425
01:13:37.680 --> 01:13:41.480
I think if you have all this anticipation to get this one perfect video out

1426
01:13:41.480 --> 01:13:44.240
the door, perfectionism sets in way too easily.

1427
01:13:44.240 --> 01:13:46.160
So if you have to do three, you're going to have to cut,

1428
01:13:46.200 --> 01:13:51.080
you know, put something out and get three, you know, you're going to have.

1429
01:13:51.120 --> 01:13:52.120
You're going to release yourself

1430
01:13:52.120 --> 01:13:54.280
from the pressure of making one perfect video.

1431
01:13:54.280 --> 01:13:57.880
And you're going to focus on adding value in three videos.

1432
01:13:58.040 --> 01:14:00.360
Absolutely. It's a really helpful exercise.

1433
01:14:00.640 --> 01:14:03.040
Guys, we want to just end tonight.

1434
01:14:03.040 --> 01:14:06.360
We got about four or five minutes left with just wanting to share a little bit

1435
01:14:06.760 --> 01:14:08.440
about why we're doing it.

1436
01:14:08.440 --> 01:14:12.560
Why would we go through all that trouble of doing coaching programs

1437
01:14:12.560 --> 01:14:14.720
and doing challenges and all of that stuff?

1438
01:14:14.720 --> 01:14:19.600
We felt very strongly that the Lord has called us into a new place of,

1439
01:14:19.600 --> 01:14:22.480
like you said, leveraging this digital landscape, right?

1440
01:14:22.800 --> 01:14:27.360
We feel that while, you know, we initially wanted to start a podcast

1441
01:14:27.360 --> 01:14:30.320
or start a video blog and just try to put some content out there.

1442
01:14:30.520 --> 01:14:32.920
And we want to start a YouTube channel or start, you know,

1443
01:14:33.480 --> 01:14:35.680
have a podcast or have a tick tock channel.

1444
01:14:36.320 --> 01:14:37.360
That's all.

1445
01:14:37.360 --> 01:14:39.800
And a lot of people we found have needed help with that.

1446
01:14:40.040 --> 01:14:43.840
But what has happened in that process is we have made this this shift

1447
01:14:44.160 --> 01:14:47.280
to where we actually have discovered that we really need spiritual fathers

1448
01:14:47.280 --> 01:14:49.840
and mothers discipling people online.

1449
01:14:49.840 --> 01:14:52.000
That is the that is the reason we're showing up here.

1450
01:14:52.000 --> 01:14:54.280
That's the reason we're doing this, because we believe there are people

1451
01:14:54.280 --> 01:14:55.960
on this call who have something to say.

1452
01:14:55.960 --> 01:14:57.040
You guys have had experience.

1453
01:14:57.040 --> 01:14:59.320
You've walked with the Lord for decades.

1454
01:15:00.000 --> 01:15:06.240
you have something to say. So we feel like this is actually the easier part, if you will,

1455
01:15:06.240 --> 01:15:12.080
is to apply some of these frameworks to get you guys set up and to be able to launch your

1456
01:15:12.080 --> 01:15:16.720
online ministry in a totally different way. We, you know, when we started Kingdom Messengers,

1457
01:15:16.720 --> 01:15:20.560
we thought we're going to help people just unleash the message that's stirring in their heart.

1458
01:15:20.560 --> 01:15:24.080
But what we've discovered as we've been doing this for almost two years is that

1459
01:15:24.080 --> 01:15:31.440
we're helping unleash messengers online because there's people like us who have been burned out

1460
01:15:31.440 --> 01:15:37.120
by ministry. They've come to a breaking point. They've had to step out. They haven't been maybe

1461
01:15:37.120 --> 01:15:44.320
recognized. They have overlooked themselves. They've disqualified themselves in their own

1462
01:15:44.320 --> 01:15:48.000
heads and hearts saying, well, it's, you know, the big ministry, ministry at scale is for those

1463
01:15:48.000 --> 01:15:55.520
people on stage, but it's not for me. And that's just not true because the same Holy Spirit

1464
01:15:56.160 --> 01:16:01.920
that lives in the people on stage lives in you. The same Christ that lives in Bruce and I

1465
01:16:01.920 --> 01:16:08.560
lives in you. And you're walking with him actively in a partnership every day. And there's so many

1466
01:16:08.560 --> 01:16:14.400
spiritual orphans right now, scrolling online, going online to escape their reality, going online

1467
01:16:14.400 --> 01:16:20.960
to numb the pain of life, going online to just not cope with what's swirling around them, the world,

1468
01:16:20.960 --> 01:16:28.000
the negative news, all that stuff. And they need spiritual fathers and mothers. They need you.

1469
01:16:28.000 --> 01:16:34.560
You're who needs you. And so, and this is not an emotional plea. This is not us trying to convince

1470
01:16:34.560 --> 01:16:41.920
you of anything. This is us wanting to invite you to think differently about you and your message

1471
01:16:42.640 --> 01:16:49.200
and what you're capable of doing. Don't disqualify yourself from reaching a lot of people

1472
01:16:50.160 --> 01:16:56.240
where they spend a lot of their time. The time is now. And Bruce and I wholeheartedly believe when

1473
01:16:56.240 --> 01:17:01.360
we talk about, you know, our generation, like we're millennials, but we're speaking about a

1474
01:17:01.360 --> 01:17:05.840
broader generation. When we say generation, we're talking about everyone that's living and breathing

1475
01:17:05.840 --> 01:17:11.360
right now, because we serve a God who's intentional and he's placed you here for such

1476
01:17:11.360 --> 01:17:16.960
a time as this. So whether you're like Marion, who's almost 80, or maybe you're a young 20

1477
01:17:16.960 --> 01:17:21.600
something that has a heart for Jesus and wants to serve people, wants to serve your generation,

1478
01:17:21.600 --> 01:17:27.680
that's like scrolling online more than ever before. Like you can be a spiritual father and mother

1479
01:17:27.680 --> 01:17:32.160
because it's your walk with Jesus that someone needs to hear about. It's going to look different

1480
01:17:32.160 --> 01:17:37.280
than the next person, but there's no comparison in the kingdom. There's only community. We all

1481
01:17:37.280 --> 01:17:42.640
should be doing this. We all should be thinking about this. And I want to encourage you not to

1482
01:17:43.200 --> 01:17:50.640
stall anymore. The time is now. Yeah. You know, we get testimonies all time of not people who have

1483
01:17:50.640 --> 01:17:56.960
had breakthrough, but when we see people who have launched their message, they start getting comments.

1484
01:17:56.960 --> 01:18:00.480
They start getting the thank yous. Hey, thank you so much for putting this content out there.

1485
01:18:01.120 --> 01:18:06.640
That is so rewarding to us. And I fully anticipate us to see, start keeping track even of how many

1486
01:18:06.640 --> 01:18:11.360
salvations is this happening? Because people are, this is how people are consuming content with video

1487
01:18:11.360 --> 01:18:15.520
now. This is how they're learning things. This is how they're learning new things. So why not

1488
01:18:15.520 --> 01:18:20.800
teach them about the gospel? Why not use this to help that people think differently and to bring

1489
01:18:20.800 --> 01:18:24.960
true freedom? We know, right? You guys know, you guys wouldn't be showing up here if you didn't know

1490
01:18:24.960 --> 01:18:30.160
you have a message that is bringing hope and life to people. We just have to get it out there.

1491
01:18:30.160 --> 01:18:33.840
Can't be living in obscurity anymore. And it might be, and I want to encourage you, like it

1492
01:18:33.840 --> 01:18:38.560
might be different than what you thought sharing the gospel was because the gospel is in you.

1493
01:18:38.560 --> 01:18:44.080
Christ is in you. The good news is Christ and you doing life together. So you might be reaching

1494
01:18:44.080 --> 01:18:48.800
people like Lee and Brendan from a different standpoint than how I'm reaching people.

1495
01:18:48.800 --> 01:18:53.440
And that's okay. You might be utilizing an interest or a hobby to reach people. You might be

1496
01:18:53.440 --> 01:19:00.800
utilizing your art or your craft to do life with people online. Don't limit yourself where it has

1497
01:19:00.800 --> 01:19:06.000
to look this way because it's always looked this way. Do not underestimate the Christ who lives

1498
01:19:06.000 --> 01:19:12.880
within you. Your presence, because his presence is in you, your presence online transforms lives.

1499
01:19:12.880 --> 01:19:17.600
Amen. So we've been, appreciate hanging out with you guys. See you guys. Bye.