Welcome, welcome, how are you guys doing?
Hey, Kingdom Messengers, so good to see you.
Welcome to day two.
We are so excited to jump into today.
There's a lot to cover as usual, but we are trusting for the Holy
Spirit to give us wisdom, illuminate, highlight what it is that he's
wanting to highlight for you in your specific scenario, we are trusting
for breakthrough today, not just breakthrough in the practical, but
breakthrough in the, in the supernatural as well, lies are going to be torn off.
Identity is going to be discovered, rediscover, expanded upon.
It's going to be a great night.
We have high expectations.
Absolutely.
Great.
And so we're going to jump into the content and a bit.
I do want to get some quick shares.
I would love to, we'd love to hear like, has there been some aha
moments, some breakthrough?
What really stood out to you?
What have you been talking to the Lord about between now and then go ahead
and raise your hand in the zoom and we'll get you unmuted, we'd love to hear some
shares, just, and we'll keep them short.
Maybe 60 seconds, two or three of them done.
Awesome.
Uh, let's see, you need to put your zoom in hub or you can just put your,
guys, you got to get used to talking to people.
I'm just going to call them people.
There's someone, we got Walter.
What's up Walter?
Oh, I need a, um, here we go.
Okay.
Hey, Hey, Hey everybody.
Well, as you know, I had to catch the replay last night.
Um, well this morning for me or for you, um, uh, I was really blessed because
once again, I had a chance to, to see where God is leading me.
Um, you helped again to clarify some things as far as, uh, some of the things
that was missing, cause I always seem to look at, um, get burdened down with,
Oh, where am I, what am I doing?
How am I going to do this?
And you kind of alleviated some of that, uh, that pressure that, Hey, God's on my
side, this will work.
So I just want to thank you guys for that.
Cause it's been a real blessing for me.
Awesome.
Thanks for sharing that.
Um, let's go to Shelly, uh, had her hands raised up.
Let me ask her, unmute her.
There you go.
Let's see if we can get, see if you can unmute there.
Hopefully I did it right.
Oh, okay.
I think we, I think she froze and then she disappeared.
Okay.
We'll go to Joe Baines.
Well, um, I was just really blessed by, um, a lot of the things you mentioned
that you went through as far as the questions and the, and the doubts and
all of those things in the beginning.
Um, I just really resonated with that.
Um, because I've had kind of this on my heart kind of vaguely and just
really didn't know where to go with it.
And I've tried to do blogging and, and, and, um, you know, videos,
they're just different things.
I've just had a lot of ideas and it was like, I had the ideas and
they were stuck in my head.
And I just never really did anything with them.
It was just like this big idea.
Maybe I could, um,
we might've had Joe freeze as well.
Oh, no.
There you go.
You you're back.
You're all right.
Oh, no, he's frozen again now,
but we're not frozen.
Right guys.
You guys can see us.
I think it's on my end.
No problem.
Yeah, that's a great share, Joe.
And I think I'm, I'm glad, you know, it's hard sometimes to share the hard stuff.
Like, yeah, I tried this and I tried that and it was, you know, only two podcasts
deep and I thought this blog would take off and it didn't, but I'm sure many
people can see when we, when we're able to share those parts of our stories,
people are able to see themselves in that story.
This is the power of knowing your who.
The goal is not to like air out all the dirty laundry.
The goal is how can I share my testimony, my story in a way
that will connect with my who.
And because I know who my, who is kingdom messengers.
It's easy for me to share those stories from a place of, Hey, it
does, you don't have to stay stuck.
And there's, there's a, there's a invitation with every testimony
for the Lord to do it again.
So Dan, I see your hand is raising.
Let's go ahead and get you unmuted.
Hey, I just, uh, checked out some of those websites you had mentioned in my
question yesterday about the two, you know, YouTube dad, and then Marion Judson.
And I was just so blown away by, uh, Marion Judson's website.
It's like just small 60 second, you know, you can tell the Holy Spirit had just anointed that message for 60 seconds.
So it's not like, that's how, that's how I want mine to be.
So I was praying about that today that, you know, it's not her, but it's God doing it through her.
And that's how I want mine to be too.
Cause you can just tell, you know, that annoying story down there.
And just when I spent some time doing those questions today, kind of thinking of what she does kind of gave me some ideas, depending on how training goes tonight with YouTube, you know, shorts or the reels or whatever.
And something I can do for my channel with it.
And so I thought that was really good.
And, and also just defining the message that's stirring in my heart really kind of helped me.
I kind of knew some of it already, but it was good to see it on paper because it just allowed me to, um, just really kind of pinpoint kind of what I want, you know, what I want to share and what I feel the Lord wants me to share.
So it was, it was really good.
Awesome.
I love that.
That's a great, such a great share.
Thank you, Dan.
Yeah.
Tonight is going to be, I love that.
We call this a challenge.
Yeah.
You're going to share it down the road challenge.
Well, I'm just, I love that we call it a challenge because that is really what it is.
We are, we're challenging ourselves to learn something new, to be not so good at something new in the beginning.
We're also challenging ourselves to think differently about what large scale ministry could look like.
So I want to put that out there before we begin to let's allow ourselves to think differently.
Let go of the expectations of before of, Hey, I want, I want to reach a lot of people.
I want to minister to people.
I want to make an impact and it has to look this way, a bestselling book, or it has to look this way.
Me being a pastor of a large church, or it has to look this way.
Me being, you know, speaking at all the major Christian conferences or, you know, homeschool conferences or whatever your, whoever your, who is, or it has to look like me having a blog with a million hits.
Like that is, that is where I want to invite us to think differently about what large scale ministry can look like.
And we know the saying that we should not despise small beginnings.
I want to encourage you tonight to not despise the beginning.
At all.
Yeah, at all the beginning of something new, this could be the beginning of something new for you.
That's what we're hoping.
And so don't despise that.
Don't don't despise the fact that it might be starting over.
It might be pioneering again.
This was our story.
We pioneered again.
When we pioneered kingdom messengers, we had been in church leadership and things had shifted.
We were working at large companies.
We were on executive teams and things shifted and we so loved what we were doing.
But it was obvious that the Lord had shifted us so radically.
And then he presented us with doing something new in the digital landscape and this invitation of pioneer again.
And I'm so glad that we didn't say what we were, maybe we're feeling on the inside, which that seems so exhausting or I don't want to start again.
Or I really liked what I, the expectations of old let's set our expect, let's reset our expectations.
And so what we're talking about tonight too, is the beginning of something.
It's not just what it has to be the rest of your ministry.
Oh, I'm only doing this the rest of my ministry, but this is a way to start and quickly accelerate your growth and reaching a lot of people where they spend a lot of their time.
That's awesome.
Yeah.
I was just going to say, you know, this, like I said, this is a challenge and we do want you guys to step out a little bit in your comfort zone.
And so today, tonight we're going to be going through a little bit of more of the practical, like how to write some content, how to film some content.
And we are going to challenge you at the end of this to go and record something during this challenge, like tonight or tomorrow.
Okay.
And so sometimes it's just, just taking that first step.
So we are going to challenge you, right.
To think differently, to take on a different mindset.
We also want to challenge you to, to take a step, to take an actual movement in the right direction, because it's, it's as soon as you start moving, it starts to build momentum.
And that's when typically a lot of the questions will flow in at that point, when you've taken that first step and you want to know how to do something.
Yeah, absolutely.
Sometimes you don't know what your questions are until you're on the journey, because it's no longer theory.
Once you start, it's like, okay, I'm in this, I'm hitting this wall or there's this barrier.
I've got this question.
So, yeah, it's awesome.
So we are, we are going to, let's do a really quick recap.
So we talked about the three keys to leveraging the digital landscape yesterday.
We talked about how it's good to know the land that you're living in.
And we gave you some stats for some of the major players, the major platforms on the digital landscape, YouTube, Instagram, TikTok.
And yeah, those are the three.
Those are the three.
We focused on those.
And we just told you like, Hey, this is what it looks like.
This is how people are spending their time.
This is how many people are on those platforms.
It's important to know.
and that you're living in.
We'll talk more about that tonight too,
with some stats about what content
is doing really well right now,
really across the board in the digital world.
We also talked about key number two,
which is finding your unique message for your unique who.
You're not called to reach the whole world.
You're called to reach your world.
I think this is more important on the digital landscape
because there are billions of people.
There is lots of information, like on those platforms,
there's lots of information being thrown around.
There's lots of noise.
And what is going to cut through that noise
is you showing up powerfully,
knowing who you're talking to, which is not everyone,
it's who you feel called to reach,
and you're speaking their language.
You're speaking to their hearts.
You're answering the questions that they have in their head.
You're bringing solutions to the problems
that they're experiencing in their life.
That is going to make them feel seen and known,
and it's going to cut through all the other stuff
that they're scrolling through mindlessly
for hours on the internet.
And then the third key is we build momentum
with creative reps.
As kingdom messengers creating content online,
the way to build momentum is to be consistent,
not focus on going viral with one awesome piece of content,
but continually showing up and adding value.
That's awesome.
And we'll talk more about that tonight as well.
Absolutely.
So we are going to jump into day two.
So let's jump into it.
I feel like we should pray.
Let's just pray real quick.
Okay.
We were doing so much last night.
I know.
I got to the end, I'm like, we forgot to pray.
So do you want to pray for us?
I would love to pray.
So Father, we thank you for the gift of community.
You're so kind to give us each other,
that we can learn from each other,
that we can build each other up,
that we can sharpen each other,
that we can encourage one another
and embolden each other in our identities in Christ.
What a gift.
So we say thank you for that tonight.
And Holy Spirit, we welcome you to give us wisdom
and strategy and innovation to do what you do best,
which is to lead us and guide us in all truth.
And Jesus, it's because of you that we're even here,
gathered together as your body
in one accord in union with you.
And it's in your name we pray.
Amen.
Very good.
So the first thing we want to kick off with tonight
is we're going to tackle something we touched on
a little bit last night,
and that is why video?
So we talked a lot about leveraging the digital landscape.
We talked about some of the stats that are around
social media.
And I want to just share kind of a few things
to give you a perspective of why we're so big on video.
And someone had a question, I think,
at the Q&A section last about,
hey, I just want to do a podcast,
or I just want to do-
Is video necessary?
Yeah, and we want to encourage you
that there's a powerful connection.
One of our mentors says there's favor in the face, right?
When you get on camera,
when you put yourself out there and you're vulnerable
and people can see you and they have that connection,
it makes a huge difference
than if you're just sharing a quote graphic
or a scripture, like a picture of a scripture
or something like that.
People love connecting with people.
Like at the end of the day,
this is true in the business world.
This is true in the ministry world.
This is true in really every industry.
And that is people don't want to connect with a brand,
like a faceless brand.
They don't want to connect with a company or an organization.
They want to connect with a person.
So we encourage you guys to be bold,
show your face and look into the eyes of your who
through the screen.
It makes a huge difference.
We're going to talk a little bit about why,
but this goes under that key of knowing the land
that you're living in.
And what's happening right now in the digital space
is video is dominating.
Absolutely.
So we're going to share some stats with you
to prove this point and see just how much it's dominating.
Yeah.
So in 2022, 82% of all global internet traffic
will come from either streaming videos or downloads.
Because, and then 84 minutes a day
is the global average for people watching content.
So if you can imagine-
Video content.
In a previous many decades ago, TV was the form.
People would sit for hours,
a certain stats were all around TV
and it was so expensive to get on TV.
Only the biggest ministries could ever be on TV.
Now anyone can start publishing content for free
to these platforms and get a piece of that time,
that 84 minutes a day.
That's why it's so unprecedented that we have this opportunity.
And it's reported that videos have an audience-
Last year.
Yeah, 92% among internet users.
So most people are-
Able to watch video, able to consume video,
about 92%.
So, and this is why some of the stats
we love about video as well,
it helps you leverage your time.
And so this is, let's tell the story
a little bit of how we.
So I started a video podcast, that's what I call a video podcast.
So I, I originally was like, I'll do a podcast audio, but I realized if I'm going to be putting
the energy and time into creating this piece of content, I'm going to go ahead and hit
record on the camera so that I can put it in an afterthought.
I mean, initially I was going to just do audio truly.
And because I didn't really want to show my face either.
I'm like, this would be great if I didn't have to like put my makeup on or do my hair,
which you spoiler alert, you don't have to do those things even for video.
But that's what I was thinking.
But then I thought, man, I'm, I'm pouring in some hours into putting together this content.
So I would rather it go out to multiple platforms like the platforms that are supporting video.
YouTube was my original thought, but then of course, everyone else has caught up with
YouTube.
So Facebook and Instagram, TikTok came, came later.
We'll talk about that.
But that was my thought.
And so I started doing these video podcasts.
And what is really cool is what's happening today.
So two years later, we looked up my analytics because we were curious about, okay, how,
how is this doing?
You know, what is the watch time for these things?
And I'm, I'm right now spending, cause I'm doing all kinds of different content right
now.
I'm spending about five to seven hours a week on my podcast on posture.
That's everything.
That's like, that's every writing it, recording it, editing, publishing, and I'm doing some
long format content, all that stuff.
But the cool thing is, is that we have found that each of my episodes is getting an average
of five, 500 hours of view time.
So think about that.
That's like a hundred X return on the hours that I'm sewing into putting together the
content and the actual watch time of that content.
And it's cool.
Cause when you think about it, I mean, I, there's people that are watching from all
over the world, different time zones.
So I'm preaching while I'm sleeping.
Like I put that in the chat, preaching, preaching while asleep.
Don't you want to preach while you sleep guys, like saying you're going to put people to
sleep.
No, that's not the goal.
You're going to be preaching while you sleep.
But the multiplication effect really.
It ministered to me personally, because I felt like this was redemption for me.
This was the Lord redeeming.
Remember I shared my, a little bit of my story yesterday.
I thought being a good Christian at being a busy Christian.
And I ran myself into the ground in ministry, in leadership and in life, because I was just
going, going, going.
And there's so only so much of you in the physical that you can give only so much hours
of the day that you can give.
And you're just kind of like doing addition with that in-person ministry sometimes, because
there's only so many places I can be only so many places I can travel only so many,
so much time that I can do this or that.
Through technology, the Lord redeemed what ministry, the effect of my ministry, but also
the multiplication effect of my ministry a hundred times over.
And it wasn't like Lindsay, you have to do more.
It was like, Lindsay, come be with me, delight in this partnership.
I'm going to give you some innovation and creativity.
I'm going to blow your mind by what you're going to be able to do with far less time
than you're spending right now, running yourself into the ground.
So I just want to encourage you guys, like this could be you, like you could be having
a huge multiplication effect.
So don't despise video on the internet, because it's reaching people.
It's reaching people all over the world and you don't have to have a big travel budget.
You don't have to run yourself into the ground.
You don't have to be preaching for 500 hours straight.
You can be putting some effort in the front end, putting together your content, and then
the Lord will multiply that effect.
Absolutely.
Yeah.
And I think this is really cool.
Hopefully, this is hopefully catching some of your imagination as far as what is possible.
And I always felt like this feels a very kingdom way to do this, because kingdom is all about
multiplication, right?
And that's why we call this, you want to be a kingdom messenger, because we actually kingdom
people bringing a message to the world.
And so there has to be some multiplication effect in it, because that's what the kingdom
does.
It does multiply.
And I love the idea that, let's talk about the burden, that the Lord's, it says to take
on my burden, because my burden is light.
Yeah.
The yoking with Jesus, going back to Matthew 11, that's a promise that's really spoken
to us in this season of life, as the Lord has been redeeming so much of what we've poured
in over the years.
And it's this idea of partnership with Jesus.
You know, he says, come to me, all who are weary, and I will give you rest.
And he says, he invites us to take his yoke upon us.
And something that he says, which is really cool, is he says, I am gentle and humble in
heart.
This is not going to crush you.
I am not a drill instructor, I'm your Lord.
I'm your friend.
I'm one with you.
I'm your savior.
And as we are yoked together,
I'm going to pace this so that you're not crushed,
but that you experience momentum
in your partnership with me.
This is a delightful journey.
This is something that we're holding on to.
And it's been just a fascinating journey for us
to see that in our own lives,
in a place that felt like a very low place.
And no, and this is not a blame game.
No one did this to us.
This was just how we interpreted
what we thought ministry needed to look like.
And I think some of it, quite honestly,
was informed by the world.
Because some of the most successful people
that we see on screen right now,
not just in ministry, but in business and in life,
the people that are just the influencers.
It's all about hustle.
And hustle isn't holy.
Rest is, because rest is trust.
And so that's what we want to encourage you guys
as we're going into this.
It doesn't mean that it's not going to be hard,
but it's not impossible.
And it doesn't have to come from a place of striving.
It can come from a place of trust
and partnership with Jesus.
What we also love about video and doing things online
is that our message is being future-proofed right now.
So what I mean by that is when I put content out there,
it can be accessed 10 months from now by someone.
It can be accessed two years from now by someone.
Content that I posted two years prior,
when I first started my podcast,
is still getting views today.
Some of your most popular episodes,
some of your most popular videos that were watched in July
were actually content that you posted about 10 months ago.
Yeah, yeah.
And this is the cool thing about having the analytics
to be able to see like, wow,
people are still watching content that I posted.
So it's not like a one and done,
like, oh, people heard me at this event
and then they forget about it.
Or if they were only at the event,
that's the only time they could have heard it.
It's that it's going out there on the digital landscape
and people are finding it in the future.
That's a wild thought.
And I just, you know,
I want to make sure you guys
are kind of capturing the opportunity here.
We are going to,
I promise we're going to get into all the practical stuff
and filming and where to go and all that.
But more than anything,
what we hope you guys capture in these three days with us
is this massive opportunity that we have.
I wouldn't say we stumbled into it
because we feel like we've been on a journey for many years
to share this with us and to get to this point.
And we want to just show people,
we wish we had known this three, four years ago, right?
And so that's our hope for you is you guys can capture this
and say, hey, there's a way to share content,
grow your ministry and still have a ton of time.
You don't have, this doesn't have to be your full-time job,
you know, putting out YouTube videos every day, right?
Because a lot of us,
we're either working a job where we've got lives,
we're doing other things.
You guys are now thinking of like,
how am I going to add this to my existing schedule?
And I just wanted to let you set you guys free a little bit,
but it can be very minimal input for a very high output.
Now, in the beginning,
it's like starting to move like a car.
That's not right, right?
That first bit of movement is you have to push really hard
to get kind of started, but it picks up momentum,
it picks up momentum and then it gets much, much easier.
So there's some stuff, there's things to set up
and there's work, like Lindsay says, you know,
there's some work to it,
but just know that it can be multiplied, right?
You can't have this audience that you can be reaching
and preaching to even while you sleep.
And what I want to encourage you guys in
is that the heavy lifting has been done
and is being done in your story with the Lord.
So it's the content piece, right?
It's the stories you tell, it's the message you share.
That is something that you have been living for years.
Some of you 40 years, 50 years, none of that is wasted.
Now it's time to put that on display.
And so while the tech might be new and it might be,
you know, difficult kind of figuring out
how to work the platform in the beginning,
the real beauty of what you're sharing,
you've already lived it.
And so now it's about sharing it.
And that's, I don't want people to get stuck on,
oh, it's, because I think people get stuck
on the wrong thing and they let that keep them
from sharing what's in their heart.
Because they think, well,
I'll never be able to be techie enough.
And we're going to dispel some of that
by showing you a little bit, it's not as,
probably it's not as hard as you think,
but don't get stuck on those things
because the gold is what you're already living with the Lord.
And that's what you're going to be sharing in your message.
Absolutely.
So we're going to jump into the next episode,
which video, obviously,
I hope you guys are seeing the value there,
but the next thing we really want to talk about is.
about is how do you go from heart to start, right?
And so we're gonna take, as Lindsay says,
you've been living this for a while,
how do you go to actually start?
And so over the next little bit,
we're gonna give you guys some of the practical steps
of how to start this.
And we touched on this a little bit last night
when we talked about reps,
but we have a kind of the four P's that we use
when you're doing a content rep.
And so tonight we're gonna be talking about
how to plan and produce your content.
And then tomorrow we're gonna get into a little bit
of detail around publishing and promoting it, okay?
So we're gonna break this into tonight and tomorrow.
And so we're hoping by the end of this
that you guys can go after tonight,
tomorrow morning and actually go plan out some content
and then produce some content.
And so before we go into it,
I just wanna let you guys know,
here's some things that you don't need
to create a video this week.
You don't need fancy lights.
You don't need a new microphone.
You don't need to go buy a camera.
You don't need to buy a new computer.
You don't need to go get any software.
You don't have to learn any new software.
We're gonna be using,
we're gonna recommend that you use your phone,
just the camera that you got on your phone.
If you have ever taken video or pictures on your phone,
I'm sure you already know how to do that.
We don't want the tech, even if you are techie,
I would say even if you are a photographer
or a videographer and you're listening to us now,
put that all aside.
And not forever for the sake of practice and focus,
because I love the tech stuff and we can sit here all night
and we would never be talking to you guys
because I'd be changing settings and features.
And I'd be like,
I wonder if I could do it a little bit better.
So what I've learned to do is write or create content
in a place that lets you just flow and focus on the content,
especially if you are tech savvy.
So we want you guys to be focusing on the content here,
right?
Not the technology, not the process,
not am I doing it right?
Am I not doing it right?
So we're gonna give you a few pointers to make this,
to really break it down and make it easy for you.
But I just wanted to put that disclaimer out there
that you don't need to anything else than what you've got.
If you are on Zoom, you're using a webcam,
that's great too, right?
Use what you have.
And in fact, again, just a side note,
there's a tremendous push towards more authentic,
I wouldn't even say like lower quality video.
More authentic looking content.
Like as if someone has just picked up their phone
and they're talking to you, looking at their phone.
Yeah, and especially on TikTok and some of these platforms,
they reward authentic looking content.
So they actually don't want it to look like a film.
They don't want it to look like a professional,
expensive, they want it to look real.
And that's what's working.
And when we run ads or do any type of content
we put online, when we want to have the furthest reach,
we have Lindsay, literally even for this event,
if you watch the video for, maybe you got an ad for this,
Lindsay recorded it on her cell phone.
She just sat here in the office and just recorded 60 seconds
and that was the ad we put out there.
We didn't use any of the fancy lights or cameras
or any of that.
So anyway, so that is, yeah, so don't overproduce.
We just want to set you guys free.
We want you again to focus on the content
because that's something that we would recommend
after you hit 10,000 people in your audience,
I would start to think like, hey, I think this is serious.
I think I'm going to start to like upgrade things
here and there.
And then every couple of weeks you can just start tweaking it
and there's a lot of ways to do that.
But we don't want you guys,
because a lot of times we can use that stuff as excuses.
A defense mechanism, I don't have that.
When I get that microphone or when I can afford this camera,
then I'll start creating content, when I can do this.
And that content creator world, like included,
not just, you know, Kingdom Messengers,
that is something that everybody says,
like, just start, just start, just start
like with what you've got.
So we're going to jump into the planning phase first.
And so this will be number one.
We're going to talk about planning
and then we're going to talk about producing as well.
So let's talk about this from the content side.
So as we're planning,
what we are going to be planning is short form content.
That's going to be our focus as we start.
Not 60 minute sermons,
not even five minute YouTube videos.
We would recommend you focusing on short form content.
We talked a little bit about this last night.
It is doing very well.
And you'll notice that if you're on Instagram,
they started something called Instagram Reels.
Why do they do that?
Well, it's because a platform called TikTok,
which was only short form content,
meaning 60 seconds or less,
started dominating all the other platforms.
So the existing platforms wanted to keep up.
So they made their own short form content equivalents,
Instagram Reels, YouTube Shorts.
That's what's happening is TikTok took off.
People loved consuming short form content.
And so the other platforms wanted to keep up.
So they have their own version of that.
And what they're finding, smart that they did that,
is that people on their platforms are consuming more
and more of the short form content.
Instagram used to be just visual.
Remember, just people's photos, just still photos.
Well, guess what?
Reels are becoming something more
that people are wanting to watch on Instagram
and engage with than the still photos.
So guess what Instagram's doing?
Their algorithm is giving more priority to the reels
than the photos and the graphics.
Absolutely.
The same thing is starting to happen with YouTube
when it comes to length of content.
YouTube has pretty much always been a proponent
of like, I would say short content,
meaning 12 videos that are 12 minutes or less.
It doesn't mean that a 45 minute video won't do well.
But when you watch a 45 minute video,
for the most part,
you will notice there's a lot of camera changes.
There's a lot of scene changes, right?
It's not just this like one person talking
and no movement happening.
And so if you're a single content creator
that's using your phone and sharing a message,
what the best strategy that you can use right now
is to keep it short and sweet.
Keep it around one big idea,
adding value to your who, right?
And so that was what I started doing
when I first started Posture.
I wasn't doing 60 seconds or less
because I wasn't on TikTok
and Reels wasn't really a thing.
YouTube Shorts wasn't a thing.
And so I was doing like five minutes, six minute videos.
And that's what I was creating.
And it was starting doing really well.
And people actually commented and said,
I so appreciate that this was only five minutes
because I don't have that much time in my day.
And we can be upset about that.
We can be upset that people's attention spans
are as short as they are.
But the reality is this is where people are.
So let's meet them where they are and add value.
So that's what I was doing originally.
And I was so anti-TikTok.
I'm like, how could you help someone in 60 seconds or less?
How can you engage with people?
And a friend of mine said,
Lindsay, you told me that your mission
was to reach people
where they're spending a lot of their time.
And I'm here to tell you
that there are a ton of people right now
spending time on TikTok
and you're not willing to go try it and figure it out.
It really convicted me in a healthy way of saying,
you know what?
Okay, at least I'm gonna give it a try.
Because that's true.
My heart is to reach a lot of people.
A lot of people are spending their time there.
A lot of my who was spending their time there.
I'm gonna start giving some 60 seconds or less.
And TikTok became super surprising to me,
my fastest growing channel.
And what was happening
is people were discovering me on TikTok
and eventually saying,
hey, this girl keeps showing up in my scroll.
I'm seeing like she's adding value to my life
in 60 seconds or less through encouragement, engagement.
I'm gonna go see what else she has.
And they were finding me on YouTube
with my longer format content.
It's hard to say guys, it's a tongue twister.
And then Instagram Reels opened up and YouTube Shorts.
So I said, okay, I'm going to use what I'm doing on TikTok
and also post on YouTube and Instagram.
And then Instagram started blowing up through my Reels.
I was getting, not through ads, paying ads,
but organic reach through some of my Reels.
My Instagram had been kind of stuck at like around 5,000
for like my whole time, like a year and a half.
Not much movement.
I kind of just stayed around that 5,000 mark.
And then my Reels started going
and I was consistent with those.
I post those daily.
And one person shared one of my Reels
and it got like a ton of views.
And then, gosh, I want to remember the timeline.
It was like three weeks.
Yeah, three weeks.
I went from 5,000 to over 30,000 organically.
And it was through my 60 seconds or less content.
Right.
And so guys, what we're sharing here,
and I know we're saying TikTok, Instagram Reels,
YouTube Shorts, just to remind you guys,
this is one video that you're creating one video
and you're posting it in three different places.
And so by keeping it less than 60 seconds
and keeping it portrait,
you can see kind of from this picture we've got here,
you're holding your phone vertically, right?
So that you're doing it in portrait.
That is the form factor that TikTok, Instagram,
and YouTube Shorts are all asking for.
So if you create this one video,
this one thing where you're sharing content,
you can post it then to three places.
We'll get into more of the posting it later,
but it is just one piece of content
going to three platforms.
It's not me now having to go create content
specifically for each of these platforms.
We get asked a lot, well, is that redundant?
Will people get annoyed if they're following me on YouTube
and following me on Instagram?
No, because at the end of the day,
even if you have an account
on all three of those platforms,
you've got a favorite
that you're spending most of your time on, right?
For me, it's Instagram. I like TikTok. Bruce likes TikTok. I like Instagram. Like people kind
of have their favorites. And so, yeah, occasionally people might see, oh, she posted that video on
TikTok or that in that video on Instagram. And I've seen it both. I don't think repeating yourself
when you're when you're sharing the truth is a bad thing, because I think people are distracted
and they need to hear it more than once. But it's also an expected thing now. Like people know that
if you're creating content, you're probably sharing it on multiple platforms. And for the
most part, they might not be seeing it on one platform because they're spending more of their
time on another. So don't worry about being redundant. Think about the multiplication effect.
I'm putting my time into this piece of content and I'm going to multiply the effect and multiply
the reach by posting that same piece of content on three different platforms. Right. So let's get
in some some practical steps here. The last bullet point on here is that we want you to focus on
those first five seconds. And the stats are that people take within the first two to three seconds,
they're going to decide if they want to keep watching the rest of your 60 second video.
I know that's a little shocking, but that's what is that they're scrolling up. They're listening
to one second, two seconds, and then off they go if they don't like what you're saying. So
you have to really dial in those first five seconds. So we like to think about the process
like this. You can take a screenshot of this if you want. This is helpful. But those first five
seconds, we like to put something called a hook and think of a hook just like a fishing hook. Right.
It's a question. It's something that you put out there that it's a statement. Yeah. And it just
piques someone's curiosity. And so you can create a hook like and we're going to give you some
examples like we could say, I bet you didn't know this about Jesus. And then that would be like the
intro. And then you can kind of share what you want to share. You know, Jesus is loving and kind
and, you know, any anyone's best for you or whatever the message is. And then at the end,
you can have some sort of what we call a payoff. So like at the very end. So now, like, you know,
kind of basically repeat yourself at the end and just give kind of a call to action. So today,
as you go out into the world, like I want to encourage you to remember this or I want you
I want to encourage you to pray this today or read this scripture or just something that like
closes it and feels like a period to that 60 second video. And so think of the hook like it like a
like you think of a billboard, right? They all you can't put a lot of text on a billboard.
So it's just enough to pique your interest and either go to the website or whatever the thing or
you know, go to that restaurant or whatever the ad is for. And the hook is just that it's just like
it's an ad to listen to the next 60 seconds of your video. So pay attention to that. Don't take
time to say, Hi, I'm Bruce. Yeah, I would like to, you know, I live in Atlanta, and I would love to
share this thing, just hook and then you and all it is about mood, you can say, Hey, I bet you
didn't know about this about Jesus. Hey, I'm Bruce. And I live in Atlanta, this, this, this.
So it's just a matter of like rearranging the first sentence and putting it at the beginning.
And then you can pick up wherever you want that five seconds to even 45 seconds, you can kind of
just share whatever you want to share, and then just have some sort of call to action at the end.
So we wanted to give you guys some starting points, because we are going to challenge you
guys to go film some stuff tonight and tomorrow. So think about this, like, this is what Jesus
thinks about what is your topic marriage? Who is your who, like, again, you got to think of
this in terms of not just whatever, but what is your what are the questions you're who has? What
are the topics that they're constantly thinking about searching for wanting solutions for? Like
for me, it would be like, this is what Jesus thinks about anxiety. Because that's something
that my who really struggles with. Here's one verse that changed how I thought about
anxiety. You can see how this doesn't have to be rocket science, right? And you can say the same
kind of thing, like Lindsay said, like, it could be this, what do you think about anxiety, this is
what one person would change about anxiety, I built because that's what her message has been
about, like living in perfect peace. But people aren't waiting to hear, tell me about perfect
peace, they want you to address their problem, which is the anxiety, like, I know, I like I'm
struggling with anxiety now. Oh, this is what Jesus thinks about anxiety. Now I'm gonna try and
I want to hear what she has to say. And here's the thing that I want you to think about as a kingdom
messenger, not a content creator, but a kingdom messenger. We are in the exchange business, Isaiah
61. Okay, we are exchanging beauty for the ashes that people have carrying around every single day,
right? So think about the exchange. You don't spend 60 seconds talking about how much it sucks to live
in the world we live in. And that's why you have anxiety that helps no one that's something that
they already know. And that's quite frankly, something that the world is already telling
them over and over again.
You want to focus on, hey, let me meet you where you are.
Are you struggling with anxiety?
Let's talk about peace.
So you see that where the hook might be
the first five seconds, like Jesus,
this is what Jesus thinks about anxiety.
And then you go into the exchange.
Well, what's the exchange for anxiety?
Let's talk about peace or whatever it is,
a topic that you're wanting to discuss with your who.
So think about that.
You want to focus on the instead.
You want to focus on the exchange.
You don't want to leave people feeling worse
than they already are.
And you don't want, it's not about living with people
in the pit of their realities.
It's about bringing them out of that pit.
And we do that with our Isaiah 61 mandate.
And that is to focus on the instead, focus on the exchange.
So think about those 60 seconds in that way
when we're thinking about, when we're sharing process
and when we're sharing payoff,
we want to land in the exchange, in the instead.
That's really good.
I love that.
And so I want to share a few more of these
and we're going to share a worksheet as well.
The worksheet for today has these hooks
written out for you guys.
So you can go back and look at this.
But three things that happened to me after meeting Jesus.
Three scriptures to read the next time you're feeling this.
And it could be like, you could just list the scriptures
or you could read the scriptures.
Or this is a great one that we've seen
a lot of people use in our community.
Pray this if you're dealing with anxiety.
Or, if I can finish.
Sorry.
I thought you were finished.
Just pray this if you're dealing with anxiety.
And then all you do at that point is just pray.
Lord, I'm exchanging, and then you can just pray a prayer
and that's your whole TikTok for that day.
So you're just saying, it's the hook.
Pray this if you're dealing with this.
And then you give a prayer.
Or I've seen people say, pray this with me
or let me pray for you.
And then they just pray for their who
on camera, on TikTok for 30, 40 seconds.
And that's the TikTok for that day.
It doesn't have to be,
you're not necessarily sitting down
and writing out a script for this.
I mean, you can bullet point it if you like,
but you're just sharing one thought with a TikTok, right?
It's just one thought to encourage someone for the day.
Yeah.
That was so good.
That was good.
I didn't mean to.
You basically said I was gonna say like,
hey, you could pray for people.
And again, there's no need to get stuck here.
Something that will set you free
is giving up the need to be profound.
Right.
This is where I think a lot of communicators can get stuck
is they love the feeling of being profound, right?
We love saying something and it coming out of our mouth
and us hearing it and being like, wow, that was really good.
It's validating, right?
It's affirming.
But it might not be profound to you
because your who could be who you used to be.
So it's a journey you've already walked.
So it's something you may have already heard 50 times.
And so it no longer feels like you're like,
I think everyone knows this, but they probably don't.
So share what you needed to hear
when you were in that place.
That's another way of like,
hey, what would have encouraged me?
What would have set me free in that moment,
on that day, in that scenario?
And share from that place.
It's okay if it doesn't sound profound to you,
but you'll be probably shocked when people comment,
this is exactly what I needed to hear today.
Awesome.
So this is good.
Hopefully you guys,
we wanna make it actually easier
than as we get more deeper into it,
it should be feeling a little bit more doable, right?
It should feel achievable.
So I think as well,
what is helpful with those hook examples
is we're gonna show you guys some other links here.
And I don't know if I'll play these.
I don't, should we play some of these?
I don't know how they'll come.
Like, I don't know if the sound will-
So this is Amy Ryburn.
I don't know if she's on the call,
but she's one of our Kingdom Messenger members.
And she started in January or February, I think.
I think September.
I know, TikTok.
This is TikTok.
Oh, TikTok.
Yeah, January.
So she started with this,
and you guys can see,
there's nothing fancy.
There's no fancy studio.
Like she's sitting in her living room.
It's very relatable.
That's a key word.
We're not trying to have a perfect white background
and look like an Apple commercial.
That's not the goal.
And so let me click on one of these.
And so she had some texts,
and like, Jesus prayed this prayer for you.
And I want to see if I can play this.
I don't know if it will.
For those who will believe in me through their message.
And so she is just-
Reading a scripture.
She says, Jesus prayed this prayer for you.
And then she just reads John 17, 20, 23.
This video, if you guys noticed over here,
has almost 7,000 views, right?
That's crazy.
Like you're just reading a scripture.
Which is, I just don't want you,
don't overthink this,
that you have to now say something,
the most profound thing you've ever said in your whole life.
Marianne Judson,
who's now a celebrity in Kingdom Messengers after last night.
is here as well. She had a great video, which was very simple, in that she just addressed people
saying, if you're questioning your salvation, and then she just read a scripture around that.
She talked about the Holy Spirit being your guarantee, because she realized that she was
getting feedback from people as she was out in the digital landscape. People were really
questioning and afraid and terrified about this idea of losing their salvation. So she started
to address that with her content. I think the one video got over 130,000 views, just one reel.
Yeah. You don't know what necessarily may help. Now, what's really cool, I'll just pause for a
second. The reason we love these, and we do have a love-hate relationship with some of these
platforms, yes, we talked about data and staying safe and all that. But again, this is a powerful
tool, because guess what? These platforms care about one thing. They just want to keep people
on their platform. So when you have a video that's getting 139,000 views, TikTok is actually
promoting that video about your salvation, about how to know that you're guaranteed salvation,
to everyone, that they can, because they know, hey, when people watch this, they've watched the
whole video, which keeps them on the platform another minute. So they actually promote it
for free to all these people. And so now we're taking the gospel and pushing it using all the
tech of TikTok and all Instagram reels and YouTube, and just using that to distribute our content,
because all they care about is good content, right? And so we're focusing so much on the content here
and not on all the tech and all the other things that could get in your way, because that's what's
going to kind of make or break your platform. And that's what's actually transforming people.
People are not transformed by how great the camera looks or how great the lighting is. They're
transformed by the word and the message that you're sharing. I'm just going to mute some of these,
because I don't think the sound is coming through. Keep talking. Sorry, I didn't mean to interrupt
you. Yeah, I mean, that's it. That's what I was saying. People are going to be transformed by
the message. Yeah. Bruce is bringing up some more screen shares. So we have Monica Aberneth,
who's also in our Kingdom Messenger. She, I think, just broke a thousand followers here,
and she does a bunch of simple content. I want to show you this one. There was one here that had,
yeah, 1500 views. Look how simple this is. Now, I don't recommend you do this for every single video,
but she is just reading the scripture, and she's not even on the video. She's just holding her
camera with one hand and a pen with the other, which you've actually, if you've tried that,
it's not actually as easy as it looks, but it's so simple. She's not on the camera.
This is something you could do if you don't have time to do your makeup, right? You could still get
a TikTok out. It's very simple. You're just sharing this, but the content is related in that
this is content for your who. That's the thread that ties all this together, is that you can do
different types of content like this, but it's pulling at that same, it's talking to that same
who, right? What scripture would encourage your who today? Do a let's read scripture together
TikTok. Monica is her who is entrepreneurs, so she's thinking through like, okay, this is going
to help an entrepreneur today. This is a scripture that let's read this together. Let's pray this
together, and they feel seen and heard because Monica is an entrepreneur, and they're like,
we're in this together. They don't feel that sense of being lost in the scroll
because they're feeling seen and known by Monica. That's awesome. Lee and Brendan, who are in
Australia, they also started their TikTok, I think, earlier this year, coming up on 4,000
followers. I'm not going to put them on the spot, but they tell such a great story. If you guys want
to unmute yourself and tell the story of the coffee shop, you are welcome to do that if you
want. If not, you can totally not do it, and I'll tell the story for you. No, that's fine. That's
fine. Hey, guys. Where are we? Hey. Yeah, just hello, guys. We were just in a coffee shop discussing
our vision and our content after listening to Lindsay's video on content creation. We're like,
let's just get away to a coffee shop locally, and then this girl overheard us that we're doing
things on care leavers and kids that have experienced homelessness, and she goes, you're
Lee and Brendan from TikTok, and we were shocked. We were shocked, and then she came on our podcast,
and she's part of our content, and she's amazing. She's actually our who. We actually met our who,
not meaning to meet our who. That's so crazy. I love that. They met you on TikTok, and then
they actually met you in person. Then they saw you in the coffee shop. I love that story so much.
That's right. That's right. Thanks for doing that, Lee. No problem. I will say, because I know Dan
brought this up yesterday, so this is what we would call more of a covert account, so Lee and
Brendan's who is there.
working with those who are leaving care, leaving foster care, young adults, and you know they're kind of just they leave the system, and there's no one really there to give them what they need to make that transition into the real world so Liam Brendan are
there and they're equipping other advocates to gather around these young people, but they're not, it's their kingdom people Liam Brendan are but they're not necessarily like sharing an overt gospel message in their content.
They're getting out there and they're sharing practical help and gathering people who want to help them in advocating for these people, these young people who are leaving care.
As they come into their world, they're having connection with Liam Brendan Liam Brendan host local events in their area for these people. There's ministry happening there's kingdom impact happening.
It's overt on Tick Tock, but it's happening in person so you guys can see how this is the start. This is kind of the top of something, and you can bring people into like discipleship programs into courses into this isn't necessarily the end of where
you're going to be reaching like connecting with people but this is the beginning, and don't despise the beginning.
Awesome. Yeah, that I love that story. So just to kind of bring it back, and you don't have to have 100,000 followers to be, and someone said it out in the comments here that they were Tick Tock famous.
You just have to be sharing the content you're just creating this connection point where you can start to people can find you right you're just increasing piece not a viral piece.
So you're increasing your online real estate so there's like it's easier to find you right you don't want to be.
As Lindsay said last night we don't want to be living in obscurity and make that obscurity your security, right, we're just putting out like we felt like Lord's got a message and we're going to, we're going to be okay with sharing it.
So there's a lot of a lot of cool examples and we'll share part of what we do typically we do a challenge is maybe tomorrow we'll go into the face, the came TV group, and we'll post your accounts and your videos and we can all go like and follow each other
that always helps get a nice little boost to your initial first followers.
So you could easily have, I think there's two over 200 people in the, in this challenge, you could either easily have, you know, 200 followers if we all followed each other ideas from each other right what people are doing on their channels like oh Monica read
scripture. Oh, you know, so and so did this so and so did a prayer for their who that's such a great idea so again, we really believe in the security and the momentum of doing things within community.
It's so much more accelerating and quite honestly so much more fun than doing this on your own. I don't think that it's a good idea to be on mission on the digital landscape and isolation.
Right, I think that is a recipe for disaster. So we encourage you guys to stay connected in the community and learn from each other encourage each other, you're, you will go so much further faster by doing that.
I wanted to show just one other account that I love.
I can find her stuff really quick on the spot.
It's not it's a.
Okay, I'll try to I'm gonna have to find it. I'm sorry, I should have this link bookmarked.
Michelle cuz I don't think she's on here right now. She was on last night, but she does. She's a mom of how many kids, four or five kids.
She's a mom. She's a worship leader, and she's a DJ. And so she has content where she like where she remixes people like Graham cook she'll take like a quote from Graham cook and she'll remix it with some with some cool music, and she, that's her whole
TikTok it's just like her, making this music with cool lights and stuff happening. And it's so different. What I love about that example we should have had it pulled up is that she's being authentically herself she's using like who she is like offline is like
online and sharing that so like if you're a musician. If you're an artist like make video of you making the art, share, share like some music like share like don't be like it has to look like you just talking to a camera.
I think that there is so much space for you to get creative so don't like we're showing you examples to kind of get the creativity flowing but don't stop there. There's so many ways that you can share a message in 60 seconds that reaches your who so great.
Awesome. So I'm trying to think if there's anything else.
One jump into because we got those early examples okay let's jump back to slide stay on topic that's planning do we want to take a second and just see if there's any questions around that part as far as planning your content we're going to move into the sort of the producing
side as well so let's take just a second.
second, if you guys have questions, you can put your zoom
hand up. And that will help just let us see where you are. And we
can just take maybe just like one or two quick, it could be a
share, like, hey, this is, this is what's what's resonating with
me, or it could be anything of that. So let's do Shannon. I'll
ask you to unmute.
There she is.
I turned on the video.
I'm good. So I'm more of a wing it girl, right? So when you talk
about all this planning, that's the part that I fall on my face
for. And I'm so excited listening to what you're talking
about now, because every time I would do a video, it would be
like 2030 4050 minutes, and I'm, and then I get yelled at for the
videos being too long. But I never thought about doing reels.
I never thought about just a minute at a time. That's
stinking awesome. Okay, and so
sorry, I was just gonna say so question wise, um, like when you
were talking about the planning it out. So if I start trying to
like, plan, what are the next seven topics? So they flow? Is
that what you're saying? Because then I'll then I'll get stuck in
the paralysis of analysis and, and I won't get it done.
Yeah, so planning looks different for everyone. Yeah,
there are those of us who are organized that are like, hey,
I'm going to every every Tuesday, this one, I'm going to
block out time on my calendar. And I'm going to script, I'm
going to write things, I'm going to do some research. There are
those. And then there's other types of planners, like this one
who are more spontaneous, I thought, and this is why and
reels will work really great for you, because it's picking up
your phone and recording, and sharing that thought, sharing
that moment. But the planning is a helpful tool, because what you
don't want to do is you don't want to get yourself into a
space where you're not being consistent. And sometimes we're
waiting for inspiration to strike or waiting for
motivation to create. motivation does not do well up against
resistance. And there's always something that wants your time,
right? Like life's gonna happen busy schedules, like, and what
we hear, then what we hear is, well, I don't have time to do
this. So I do want to encourage you like, and it's okay, if you
need to flow. But the planning part is I plan to post daily,
or I plan to post three times a week, so that you've got that
plan, as loose as that is, to stick to, so that you can stay
consistent within that plan. Because what happens if you
don't have any, and, and that's enough for some people, I just
know that I'm going to post three times a week, Monday,
Wednesday, Friday, and I'm going to flow like, I'm going to
record on my phone, and then I'm going to upload it on Wednesday.
But I have it in my phone ready to go. Like it can be loose like
that, but have a plan of what you're going to be consistent in
doing. Does that make sense?
Well, and if they're if they're like a minute at a time, I could
do five different videos all at one time, and then just over the
next five days. And then do you schedule them at different times
of the day? Or do you try to be consistent with the time of day?
So it's less important with tic tac, especially when you get
getting going, I wouldn't overthink it. Because we you're
going to discover that maybe over time as you start to get
people like, oh, more of my people are around at mornings
and the afternoons. I wouldn't worry about it too much. The
people I've seen do this most, they don't even they just post,
they don't overthink it. And it's more that you are staying
consistent.
It's more the frequency, not like the exact time of day,
not like 8am every single morning. So that that's
something you know, you can definitely do. And just
experiment, sometimes you'll see maybe it's it gets more or less
depending on how late in the day it is. But really, yeah, I
wouldn't just I would set it for you like, oh, because when
you're building a habit, you want to just basically dial in
and have some sort of thing. Oh, when I am drinking my coffee in
the morning, that's when I finished my coffee. By the time
I finish my coffee, I need to post my tic tac. So that way,
like your brain's like, okay, I'm just my talk to copy what I
do next, I need to post my tic tac, you know, so you want to
create habits in your day. So for your own, like structure
and staying consistent, that at least for me is how if I want to
implement any new habit, I just want to kind of figure out a
good time a day like that. Yeah, Lindsay says, well, like we have
carved out time on our calendar, we'll block out with, you know,
our shared calendar. I'm a planner. So I need Yeah, I need
time. So we have practical realities, like we have a one
year old. So I'm, I know that, like, for those two hours, like
I'm going to take Hannah Lee, and I'm going to go out and
we're going to, you know, hang out with some dad time. And
we'll give mom some time to write and record. So we have to
plan those things. And we do set it up on
so we know that it's going to happen. So that's the only thing, yeah, as far as being consistent.
Awesome. Thank you.
Awesome. And we'll go to Lisa, as well.
Hello.
Oh, she's muted.
Somehow you got muted. Lindi, I muted you.
Okay. Is that good now? Okay. All right. So yes, this shift towards short reels is really
intriguing to me. I am a singer-songwriter, and what happens with me is a lot of time after I've
been in the Word, the scriptures will come back to me in music form. So the problem with being a
busy mom who also is running teenagers around is I also need to find practice time where I can,
I like to share the songs at the piano. So I've been thinking that I need to get them to a certain
level, and then finding that practice time is hard to come by. And I thought, well, maybe I just need
to figure out a way, like, you know, since we're just bringing people into real life, if I just
grab my phone while I'm at the kitchen sink, because that's where I probably spend about
three quarters of my day besides my van. You know, would that, could I just sing it and not
worry about the piano? Oh, this is actually my question. I had, I did have a question
as I'm trying to shift my thinking towards, like, shorter and not overthinking it.
Are people moving away from doing things live? Are people doing pre-recorded things now? Or is
there a combination of both? Or what seems to be the trend? I think it's great. And there are,
so I don't think it's gone away. I think it's just different ways to share content. And it's
kind of platform specific. So Facebook Live is still a great way to reach people on Facebook,
kind of cut through some of the noise, you'll get better response that way. But I think it's
still a great way to reach people on Facebook, kind of cut through some of the noise, you'll
get better response that way. There is a way once you pass 1000 followers on TikTok, that you can
actually go live on TikTok. And then you are not limited to 60 seconds. Obviously, that would be a
very boring live stream. But you do, I think you can stream up to an hour on TikTok. So you can
actually have a like a worship session, where you maybe sing a few songs and then have a
discussion or something. So you can experiment with that. I think the only thing with, I think
and so we want to make sure that when you're getting your first bits of content out, you want
it to be lots of smaller, shorter content, kind of like a shotgun approach, but a lot of different
things out there, and just see what resonates with people. So that when you do do a live,
there's an audience that's ready to like be a part of the live with you. Because generally speaking,
lives are great for the live audience. But people don't typically go back and watch like a 60 minute
live, like sometimes like they'll watch like a replay. But the engagement and kind of the
like high priority in the algorithm is in that live moment. It's not always like
reserved back to people after the live is done. So it's I would say, if you're starting out,
start doing those reels, start doing the short form content, kind of build up your audience,
and then announce like, hey, tomorrow night, I'm gonna be doing a live worship night,
or I'm gonna be doing a live discussion. And you'll have people that are already been following
you that you've already been adding value to. And they'll be thinking, man, she's added value to my
life. With 60 second clips, I can't wait to spend time with her on a live session.
That's awesome.
That sounds great. Thank you.
Awesome. And guys, sometimes when you're when we're taking a question, just go back and read
the chat as well. Because a lot of people are like giving feedback and ideas and stuff to you.
I wanted to mention that as well. So yeah, because sometimes while you're talking to us,
there's like people are kind of responding to what you're saying as well. So there's some
good ideas in there. So, okay, that's, that's good for, we're gonna come back to a couple more
questions in a minute, I do want to jump into the produce phase, because I know that's going to be
some practical things. And then we'll get into a little bit of homework. And then we can maybe
take some more questions on the produce phase. So really quick, went through planning, and now
producing out this can all happen in the span, you know, this whole cycle can happen in the span
of 10 minutes, if you want it to for some content, not all content, but it's more about going through
the whole rep here, you may say, Hey, I have an idea or the Lord may like drop a scripture in
your heart, or you may drop a song in your heart. That's the planning. Okay, I need to go record it.
Okay, now I actually have to hit publish. And then I need to probably share it with some people. So
right, it could be pretty sure I just want to like demystify some of it. So again, we've said this
already your phone, if you have an iPhone, Android phone, whatever smartphone, or your webcam that
you're using for
Zoom right now is perfect to get created.
If it's between your iPhone or your webcam,
please use your phone.
Your phone generally has a much, much better camera
than what your webcam will have,
but either one is gonna be great if you have the option.
There's a lot of people that are just using webcams
for a lot of their content
and they're getting great response, et cetera.
You don't need to wait for a camera,
a light, a microphone to start.
And we always want you to focus on content, right?
So do that and let's go.
So I do wanna share when we were doing the first thing,
Lindsay had this one awesome source of light
that's very expensive, it's called the sun.
And so this is how we shot all the posture episodes.
Lindsay sat at this table, you can see her laptop there.
We put a camera off on the left here
and she would sit in this chair here
and she would look over to the left,
kind of at sort of a 45 and we'd use the sun.
This is just our dining room table here at our house.
And we didn't have a bunch of light
that was like on her face
that was lighting it up all perfectly.
We just use the sun.
And if you go to some of those first few seasons,
you'll actually see when clouds go by
because the whole face gets like a little darker
and then it gets brighter again.
And then the room gets like super bright.
It looks like she's in heaven
and then it gets all dark again and gloomy.
So it's like, but that's just part of it.
We didn't allow that to stop launching.
And we actually did all of this.
And I think you got your first 10,000 people
sitting at this table within 90 days
of launching this and it worked.
And you don't have to have a fancy tripod.
This could be your tripod right here.
You could stack up some books.
This was literally what I used to record our ads
for this challenge because my arm got tired.
Right.
So I was like, I'm gonna use some books.
So you just stack some books,
if you don't wanna hold the camera for that long.
And I would just recommend keeping it really, really simple.
The best thing to do when you're starting out
is just use the camera app on your phone.
You don't need to go download any kind of apps or anything.
Use the camera app that's already on your phone.
You're already familiar with it.
Hit record.
You can do it in kind of selfie mode like this
where you're kind of looking,
you can see yourself in the camera.
And just hit record and then you can watch it back.
And you definitely wanna record not in the app itself,
like not in the TikTok app or not in the Instagram app,
but go ahead and record on your phone
because again, you're using that one piece of content
across platforms.
So there are some ways that you can export a TikTok
that you've created and put it on Instagram.
Like you guys might see this if you're on Instagram,
you're watching a reel.
It has the TikTok logo on it.
We're gonna talk about that tomorrow, the publishing.
Okay.
But the point is the best way you can do it
is just go ahead and record it on your phone
instead of just having it stuck in an app.
And that way you can record it.
I mean, you can take it from your phone
and drop it into each platform on its own.
And there's tremendous power
in just listening back to your own content.
You will naturally like correct any ums or ahs.
And we do this still today,
even when we go back and watch some of these sessions,
we're like, we are in love with the word like
I think it was-
You know.
You know, you know this.
I don't even wanna tell you that.
So basically-
Because you're not gonna be able to hear anything else
coming out of our mouth except for those words.
So we are trying to, you know,
so one thing you can do to help get rid of that
is there's three ways you can kind of listen to
and process your content.
So the first thing you should do is record it
and then just play it back where you're only,
you turn the sound off of your phone
so you can just watch it.
So just watch visually what's happening on screen.
Are you kind of looking off to the camera awkwardly
or you kind of, is your eyesight kind of distracted?
Are you, you know, keeping eye contact with the camera?
Just little things.
You'll notice that because you're-
Do you look mad?
Do you look angry?
Are you smiling?
So just, you know, kind of look at it there
without listening to the audio
and then kind of do the opposite.
Like turn, listen to it a second time
where you turn your phone down
and just turn the volume all the way up
and just listen to it, kind of work for what's happening.
And if you really want to do it a third time,
try to get it transcribed.
There's a lot of apps that will transcribe it
or you could just write it out word for word
and just read it without listening or watching it.
Just read the words.
And that's where, when I use an app like that
where we see all of the kind of filler words
that we like to use,
that's when I noticed that
because I'm actually reading the words
as if I was reading a sentence.
And it's so obvious when you do it that way.
It makes, it's kind of embarrassing.
But those are little things you can do
because you're building these muscles
and it's a great little process you can put in place.
It should not stop you.
Don't stop you, yeah, sorry.
But it's a pro tip because as you continue to,
we say get 1% better each video.
So that's something that's driving you crazy.
We hear this from some from people we work with.
I say all the time, I don't know how to stop.
We say, OK, this is how we can do it.
Watch your watch your content, listen to your content, read your content.
It's a way to get better as a communicator.
But it doesn't have to stop you from sharing your message.
That that will help you long term
as you're wanting to get better as a communicator.
The the for me, body language is really important.
Because I have a naturally angry resting face when I am focused,
when I'm sharing something deep, I look angry.
So I that's something I want to get better at.
So that was helpful for me as I like this is driving me crazy.
I need to fix this.
So I began to watch myself as hard as it is to watch yourself.
And again, to to watch myself back.
OK, I'm going to I'm going to see if I can do that again
and focus on smiling and it being more natural.
And so that's something that I've just been improving
in in my own communication skills.
And another thing and I learned this from my mentor, Graham Cook, is tone, right?
Tone can be really powerful.
So something Graham does so well that he's practiced for many,
many years in his ministry is matching the the voice of the father.
What is the father sound like sharing this message?
If I'm talking about peace, it's not going to really serve
my audience very well if I don't have a peaceful tone,
if I sound angry or if I'm, you know, shouting or yelling.
But I'm wanting to impart peace to people if I'm wanting to impart joy.
But my tone is very serious.
So that's a fun discussion that you can have with the father as you're creating.
Again, it's another way of just recognizing that you're in partnership
with him as father. How would you say this?
Right. How would you present it?
And that's been an incredible exercise for me.
That's something that's taught me more about who he is
for my own personal journey that I really enjoyed.
Absolutely. Very cool.
So I'm just going to give you some ideas again.
It's all about how you're thinking about this.
I just want to when you go back to try to record tonight or tomorrow,
just be thinking about some of these things and even next week.
And as you as you continue to publish your content, which we fully anticipate
you guys starting to to be, you know, consistent with this. Right.
Because we've got to change from being that mindset of being a consumer online
to, hey, I'm a creator.
And guess what? Creators create. Right.
They are putting out content.
They're publishing content.
They're initiating conversations.
They're not letting the scroll tell them what's important to talk about.
Oh, this new story or that new story.
But they from their own relationship with the father and Holy Spirit
and Jesus are saying, this is what I'm coming to share with you.
Cool. Tonight we talked about plan.
We talked about producing tomorrow.
We're going to get into publishing and promoting.
So we're going to touch on those.
I'm going to give you a lot of examples.
So for the homework, you can go and grab this again on the day two
and then you can come to day two and click on that
and you will have the day to worksheet right there.
And and what we put on here, we haven't mentioned this before tonight,
but we're really going to challenge you guys to record not one,
but three videos in the next few days.
OK, so that way, 60 seconds or less or less.
One could be a scripture.
One could be sharing a prayer.
One could be, you know, just sharing a thought on or something.
We do want you guys to do three because it'll take the pressure off.
I think if you have all this anticipation to get this one perfect video out
the door, perfectionism sets in way too easily.
So if you have to do three, you're going to have to cut,
you know, put something out and get three, you know, you're going to have.
You're going to release yourself
from the pressure of making one perfect video.
And you're going to focus on adding value in three videos.
Absolutely. It's a really helpful exercise.
Guys, we want to just end tonight.
We got about four or five minutes left with just wanting to share a little bit
about why we're doing it.
Why would we go through all that trouble of doing coaching programs
and doing challenges and all of that stuff?
We felt very strongly that the Lord has called us into a new place of,
like you said, leveraging this digital landscape, right?
We feel that while, you know, we initially wanted to start a podcast
or start a video blog and just try to put some content out there.
And we want to start a YouTube channel or start, you know,
have a podcast or have a tick tock channel.
That's all.
And a lot of people we found have needed help with that.
But what has happened in that process is we have made this this shift
to where we actually have discovered that we really need spiritual fathers
and mothers discipling people online.
That is the that is the reason we're showing up here.
That's the reason we're doing this, because we believe there are people
on this call who have something to say.
You guys have had experience.
You've walked with the Lord for decades.
you have something to say. So we feel like this is actually the easier part, if you will,
is to apply some of these frameworks to get you guys set up and to be able to launch your
online ministry in a totally different way. We, you know, when we started Kingdom Messengers,
we thought we're going to help people just unleash the message that's stirring in their heart.
But what we've discovered as we've been doing this for almost two years is that
we're helping unleash messengers online because there's people like us who have been burned out
by ministry. They've come to a breaking point. They've had to step out. They haven't been maybe
recognized. They have overlooked themselves. They've disqualified themselves in their own
heads and hearts saying, well, it's, you know, the big ministry, ministry at scale is for those
people on stage, but it's not for me. And that's just not true because the same Holy Spirit
that lives in the people on stage lives in you. The same Christ that lives in Bruce and I
lives in you. And you're walking with him actively in a partnership every day. And there's so many
spiritual orphans right now, scrolling online, going online to escape their reality, going online
to numb the pain of life, going online to just not cope with what's swirling around them, the world,
the negative news, all that stuff. And they need spiritual fathers and mothers. They need you.
You're who needs you. And so, and this is not an emotional plea. This is not us trying to convince
you of anything. This is us wanting to invite you to think differently about you and your message
and what you're capable of doing. Don't disqualify yourself from reaching a lot of people
where they spend a lot of their time. The time is now. And Bruce and I wholeheartedly believe when
we talk about, you know, our generation, like we're millennials, but we're speaking about a
broader generation. When we say generation, we're talking about everyone that's living and breathing
right now, because we serve a God who's intentional and he's placed you here for such
a time as this. So whether you're like Marion, who's almost 80, or maybe you're a young 20
something that has a heart for Jesus and wants to serve people, wants to serve your generation,
that's like scrolling online more than ever before. Like you can be a spiritual father and mother
because it's your walk with Jesus that someone needs to hear about. It's going to look different
than the next person, but there's no comparison in the kingdom. There's only community. We all
should be doing this. We all should be thinking about this. And I want to encourage you not to
stall anymore. The time is now. Yeah. You know, we get testimonies all time of not people who have
had breakthrough, but when we see people who have launched their message, they start getting comments.
They start getting the thank yous. Hey, thank you so much for putting this content out there.
That is so rewarding to us. And I fully anticipate us to see, start keeping track even of how many
salvations is this happening? Because people are, this is how people are consuming content with video
now. This is how they're learning things. This is how they're learning new things. So why not
teach them about the gospel? Why not use this to help that people think differently and to bring
true freedom? We know, right? You guys know, you guys wouldn't be showing up here if you didn't know
you have a message that is bringing hope and life to people. We just have to get it out there.
Can't be living in obscurity anymore. And it might be, and I want to encourage you, like it
might be different than what you thought sharing the gospel was because the gospel is in you.
Christ is in you. The good news is Christ and you doing life together. So you might be reaching
people like Lee and Brendan from a different standpoint than how I'm reaching people.
And that's okay. You might be utilizing an interest or a hobby to reach people. You might be
utilizing your art or your craft to do life with people online. Don't limit yourself where it has
to look this way because it's always looked this way. Do not underestimate the Christ who lives
within you. Your presence, because his presence is in you, your presence online transforms lives.
Amen. So we've been, appreciate hanging out with you guys. See you guys. Bye.