How's it going?
We'll let everybody connect here, let everybody jump on.
Hey, Paul.
Let's see, we got Bobby, got Denise and Walter, Milton, Holly, Amy and Holly are still getting
connected to the audio, we got Milton.
Awesome.
How are you guys doing?
Everybody have a good week so far?
Okay, so for those who are new, what we like to do is we always like to start these calls
with some wins.
We want to be keepers of the testimony.
We want to start all of our conversation with Thanksgiving.
So who has a win today?
A testimony, something good going on, you can just unmute yourself and jump in.
We'll take like one or two today.
I have one actually.
Okay.
Go for it, girl.
The first quick one is I was feeling, I was not feeling well earlier, but now I'm doing
better after prayer.
That's good.
Yep.
So that's the first one.
The second one is some of you might have known that I had jury duty and it was so stressful.
Well, I had a summons for jury duty and it was like this crazy criminal case that I was
like, I don't want to be on, you know, like I'm complaining to God and Lindsay, I'm sorry,
I was not practicing my piece.
I was trying to practice my piece, but I'm like, Lord, no, like you knew I was going
to be, I was literally talking to him like that.
You knew I was going to be stressed out and you had me to be a part of this.
And so anyways, but here's the Lord, he's so faithful.
I'm sitting in, this took a span of three days for them to select their jury.
I'm sitting in the courtroom and Holy Spirit says, pray in the spirit.
So here's where masks come in handy, you know, because here in Maryland, we still have to
wear masks.
And so I'm sitting in the courtroom praying in the spirit.
I'm praying for the judge.
I'm praying for the lawyers I'm praying, you know, and I do this for the three days, you
know, I pray in the spirit and the Lord was like, see, and he asked me a question.
He said, are you willing to be inconvenienced for my purpose?
He said, I needed you because you carry my peace, you carry my presence.
So I needed you in that courtroom to bring my presence into this.
So he was giving me the revelation and I was like, I said, God, I'm so sorry.
I was complaining and just like, God, why did you do this?
And he revealed to me.
And so sometimes when we're inconvenienced, there's a purpose, like he needs what you
carry in that particular instance.
And so he just revealed that to me and I was able to pray.
And even when people, the other jurors were complaining because it was a bunch of mix-ups
and y'all, cause I'm just playful.
I just lifted my hands as we're walking in the hallway, we're walking in the hallway
to the courtroom.
I just lifted my hands.
I said, Lord, we give this over to you right now.
And I had bought a whole bunch of amens going behind, like, amen, amen, amen.
You know?
Yeah.
That's right.
We need to pray.
That's what one of the ladies said.
So I just wanted to share that.
That's good.
That is a good word.
I love that.
Hey, Denise.
Hi.
Hey, I just wanted to share something real quick.
So last year, when I first started with you guys, I was in this sort of state of dread
when it came to marketing.
And so that pit remained in my stomach, it slowly eased.
But this last week, I think God gave me a breakthrough in terms of getting out there.
And what he showed me was some of what he told me individually and some of through Graham
Cook's material.
But he showed me that I was in dread because I wasn't in a state of rest, and I wasn't
in a state of delight.
And so one of the things that, and then that had to apply to getting on TikTok, because
that's like my worst place to go in my mind.
And I was always dreading it.
And so, you know, I came up with all these ideas for TikTok videos.
I got, you know, I have, I've sort of pre-recorded them, I haven't had time to actually do them.
But I've got them, at least it's exciting to do them now.
I'm not dreading them.
And so that's a big, huge breakthrough for me.
I mean, it's huge, because I think that was, I was putting on the brakes and trying to
go forward.
And that doesn't usually work very well.
But anyway, so that's God's breakthrough for me.
And I'm getting clearer about my audience as a result, and just resting in peace, trying
to do it, not striving to do it, but coming to a posture of peace and just waiting with
God and he's clarified my who, and clarified my point of view a lot more.
So that's been exciting.
So I love it.
Such a good segue for all we're going to be talking about today.
So thank you both for sharing us.
Really encouraging.
Do you want to praise him, then I'll do some quick announcements, then you can talk.
Yes.
So the gift for this week,
we talked about this last night
during our prayer session is courage.
The Lord is inviting us to be courageous
and to access, become more aware
of what we already have access to,
which is his spirit in us,
just full of courage, all the courage we need.
So whatever area right now might be pulling you
into that state of dread, right?
Like any area where there's like this physical response
or this emotional response to fear.
It could be your finances, your relationships.
It could be TikTok, wherever that is.
I just want you to know there's courage for that area.
And so Father, we thank you for that gift.
We say yes to your gift of courage.
We say yes to becoming more aware of who we are in you.
We say yes to becoming more ourselves than ever before.
And we declare there's courage for expansion.
We pray these things in Jesus name, amen.
Awesome, very cool.
Guys, we're kicking off week one.
This is exciting.
I know you guys were kind of,
we did a warmup week last week.
So this is official week one kickoff.
And we're gonna be very structured in the next eight weeks
as far as how we're gonna go through some content.
And so, as you know, we're gonna do content strategy today.
Lynn is gonna teach on that.
And we're not gonna go,
maybe one thing just to kind of frame that up
is we're not gonna go and do a ton of new topics.
It's not like, oh, we're doing TikTok today
and then next week,
we're gonna do something totally different.
We're gonna be pushing short form content
for the next eight weeks,
like kind of what we talked about over the challenge.
We're just gonna go really, really, really deep
so you guys can get as great as results
as possible on these platforms.
And so just wanted to frame that up.
And then we'll, if you guys are wanting to keep up
where you're wanting to, if you miss something,
you can definitely head over
to the Kingdom Messenger TV group here.
And all of the kind of things to just get started
are all here.
There's a little watch this video.
There's a link to join our Facebook group.
If you haven't submitted your channel links already,
we'd love to have you guys do that.
That is very helpful to us.
Even if you're not ever gonna look at your dashboard,
which we recommend that you do,
this is something that helps us stay on target
towards that 1 million milestone.
And it helps we, you know,
accumulate basically everybody's channels
and we total it up to that one big number,
which is just under 300,000 right now.
So if you haven't done that, you can submit your links.
And if things change over time,
you can come back and up,
like if you don't have a TikTok account yet,
or you haven't got YouTube,
just put the one or two accounts you do have,
at least for now,
you can always come in and submit it again.
But you're gonna be posting on, yeah.
Right.
So there's a few other like welcome things we did.
You guys are welcome to go through all of this.
We did a training last Thursday for tech
on just how to stay organized with Notion.
So just a bonus thing, you can go in there.
There's some templates as far as like
helping you organize your content.
Just kind of give you guys caught up.
And then all of the sessions are gonna be here
under eight weeks.
So you can come in here and you can check things off
and kind of keep track of where you are there.
So that is everything in the group.
I think we wanted to share.
Yeah.
I feel like there was something else that,
no, it's good.
Yeah.
If you're ever stuck,
you can always email the support channel,
help at kmwsupport.com.
Don't stay stuck.
Like, even if it's a question about,
hey, I forgot what you said about dashboards.
I know you've said it a million times,
like don't stay stuck.
Just get in communication.
We'll make sure you find what you need.
And if you haven't had your call for the new people,
there's a few new people even today
that just joined like yesterday.
You can book a one-on-one call with Tamara.
So we're doing like a new onboarding call.
I think some of you guys already had it.
I've only heard good things from people so far
who've been on those calls.
Just make sure you've got access to everything
and you've got everything set up.
So just reach out to Tamara if you need anything.
Cool.
That's good.
I'll turn it over to you.
I'm gonna switch this here.
But go for it.
We're used to both being on,
but we're gonna switch this around.
It's Lindsay's day to lead.
No.
It's good.
I see the fist pumps from Michelle.
I really appreciate that.
Okay, guys.
So today we're gonna be talking,
this is our focus on content strategy week one.
And a disclaimer, this is not a prophetic word.
It just is what it is.
This is gonna be challenging,
but we have everything we need to take on this challenge.
So I was talking to the Lord about this group
because we're a diverse group
as far as where we are on the journey.
There's people who are just signing into TikTok
for the first time.
There's people who have been on TikTok for a while.
We're also diverse in the trajectory
of what we want our channels to do
and how we're bringing in our who
to further discipleship, right?
So some of us have courses built
or we're in the middle of building courses.
Some of us have written books.
Some of us desire to do challenges
and have a similar kind of online community
or online movement, just like Kingdom Messengers.
Some of us don't know where this is leading.
We've just joined in because we wanna reach
stadium-sized audiences with the message
currently stirring in our heart.
And so that's a challenge for a coach
as far as how do we unify us moving forward?
And the Lord moved me back to the beginning
of when I started my channel.
He said, go back to the beginning,
which is interesting because for our members,
we told you we're gonna probably be brushing up
on some basics again, going back to the beginning.
So it was interesting that the Lord brought me
back to my beginning as I was starting Posture.
And as I think everyone knows,
when I started Posture, I was posting daily.
Now I was posting daily long form content,
so episodes that were under 10 minutes,
you know, five to six, seven minutes.
And it was a grind, I won't lie to you.
But the Lord brought me back to what was actually
taking place in the daily creative rep,
everything from all the Ps, right?
Like planning, producing, publishing, promoting.
I was doing all of that each and every day.
And He, you know, showed me how that really accelerated
everything for me because there was a press.
There was a leaning into that moved me
into a space of acceleration,
not just within my growth in the creative rep,
which is important, like me getting used
to doing all of that and kind of figuring out
where my barriers are, overcoming those things,
whether it was a mindset, whether it was a tech issue,
whether it was figuring out
how to use a social media platform properly,
but also it accelerated my growth
from a following perspective.
And so, which is the point of us all being here?
I mean, these eight week intensives,
I know we come with some different goals in mind,
but the overall goal, the reason Bruce and I wanted
to carve out this space is to grow your audience.
So if you're not aware of that, that's what we wanna do.
We want to grow your audience
because there's momentum in mass.
Can we all agree?
Like when there's a lot of people that we're reaching,
there's momentum in that for the courses,
for the book sales, for the discipleship programs
and the coaching programs.
There is like, there's momentum there.
We know that because we've experienced it ourselves.
And I've done all the disclaimers I feel like I need to do.
Like all the writers are in place from even when we,
like what we spent time in July,
like it's not about the numbers,
but we're making it about the numbers.
Why is that?
There's a few reasons.
From a worldly perspective, it's very rare
that I would tell you to like take on a worldly perspective
but just go with me right for a second.
Know the land you're living in.
In the digital landscape space, numbers speak.
They tell your audience something.
They speak to your credibility,
whether that's right or wrong.
When you think about this, think about just your own,
when you land on someone's account
and you see that they have a million followers,
you're like, oh, maybe I should pay attention.
You might hate what they're saying.
And that's it.
You might not stick around
because you might not be their who,
but there's something about
when you're on the digital landscape,
when somebody has numbers, a large number of followers,
it speaks to their credibility in the space.
It sets an expectation for you as an audience member
that perhaps this is quality content.
It might not be true.
I'm just speaking of it from like the digital landscape
space, but it sets an expectation
of what this person has to say might be impactful
because look at all these people that are following them.
They've been able to gather followers.
Again, I know you guys are like, everything's going off,
like ding, ding, ding,
like maybe this isn't the right thing,
but it's just what it is as far as knowing the land
you're living in, numbers speak.
It creates momentum in the algorithms.
We know this, there's higher engagement,
the platforms see that you're gathering people
to your content.
So the algorithms, the bots are saying,
oh, this is, more people need to see this.
We're gonna help promote this.
This is helping people stay on the platform, right?
So from a worldly perspective,
as we know the land we're living in,
we cannot disagree with the fact that numbers speak.
They speak to your audience, it matters.
From a kingdom perspective, the more the merrier.
Like, I don't think God is gonna be upset
by one of his sons reaching thousands of people, right?
Or millions.
Or millions of people, like let's not go small.
So from a kingdom perspective,
I don't think I have to go any deeper than that.
I do wanna read from Matthew today,
cause I just loved it.
The Lord brought.
me here this morning and a familiar passage with a fresh perspective, which I love when he does
that. So Matthew 14 is when Jesus feeds the multitude. I'm sure many of you are very,
very familiar with the story. My digital Bible is failing me. Let me grab my analog.
Always have the paper just in case your Wi-Fi is being spotty. Okay.
Matthew 14, starting in verse... Is it Matthew 14?
Matthew 13. What did I say?
1413.
I said 1413. Okay, here we go. So 15, starting in verse 15. Matthew 14, verse 15.
Jesus is speaking to the crowd. He's speaking to a large crowd, has compassion on them. He's
healing the sick. And then it says, as the evening approached, the disciples came to him and said,
this is a remote place and it's already getting late. Send the crowds away so they can go to the
villages and buy themselves some food. And Jesus replied, they do not need to go away. You give
them something to eat. And then they answered from a worldly perspective. We have only five loaves
and two fish. And Jesus said, bring them here to me. And he directed the people to sit down in the
grass, taking the five loaves and the two fish, looking up to heaven. He gave thanks and broke
the loaves. Then I love this part. He gave them to the disciples and the disciples gave them to
the people. All eight were satisfied. There was lots of leftovers. We know that. What I love about
that is the interaction between Jesus and the disciples. The disciples are like, Jesus, here's
the problem. Here's the problem with numbers. We can't provide for this many people. Jesus says,
they don't have to be sent away. You feed them. They say, this is all we have. And Jesus is like,
bring them to me. He multiplies them. And then what I love is he gives them back to the disciples
and they get to hand it out. They kind of, they get to be a part. This is the beauty of partnership
with the Lord. And it just struck me afresh thinking about our role as kingdom messengers,
because there's been hesitation in the past for me and my own journey when it comes to
feeding the masses or doing ministry at a large scale, because I constantly went back to what was
currently in my hand and the natural resources and the reasons why I didn't feel like I was able to
feed the masses. Some of that was internal. Lord, I'm not mature enough. I'm not ready.
You know, I don't know what I don't know. And some of it was external, the tech or the thinking I
needed all the fancy things and all that stuff. So I want us to remember and be reminded that
none of that matters when we're partnered with Jesus, because he fills the gap and doesn't push
us aside to go do it himself. He brings us into it still and gives us from his own multiplication
and allows us to go and feed the masses. And so the masses are going to be our focus.
Gathering the crowd is going to be our focus for these eight weeks.
We believe, Bruce and I, it's at least 10,000. I feel like that's a small number. I know that
I don't mean, I don't say that to like make you feel bad or like, oh, well, that's not a small
number to me. It's not a small number because 10,000 people and each of those people matter.
It's small. And I know that there is more like you could do so much more and you will do so much
more for the sake of these eight weeks. Let us let let let's have the shared goal for each of us to
reach 10,000. There is momentum in mass. And what what tends to happen, especially for prophetic
people, is we get stuck sometimes in the tension of the now and the not yet. So for a lot of us,
we've been working on all of the not yet stuff like the courses and the book and and some of you,
I'm not saying you haven't been using those. Some of you have sold the book. Some of you have sold
the courses, but you want more, right? You want more people to be a part of your programs. You
want more people buying your books. And so that's part of the reason why you're here. And so I want
what happens is we we tend to work on all of the not yet stuff and ignore what we can do in the
now. Am I making sense to anyone trying to articulate this? So what happens on a
A lot of our, when we have one-on-one calls with clients
is they kind of throw out all of the not yet stuff
and they're stuck there.
And part of our goal as a coach is to bring them
into the now of what can you do today
that we know will build towards the not yet,
but we kind of have to put the not yet back on a shelf,
which is really hard for people,
especially if they've been spending a lot of time
on the not yet.
And so for some of you guys,
the not yet might even be like your long format content.
In fact, that might be where a lot of us are
is that's like kind of the not yet.
We've been working on it.
We really love it.
Maybe we don't love it.
Maybe it's taken a lot of out of us, but we've been,
but we need to kind of,
I want to invite us to put the not yet on a shelf
and focus on the now.
And I believe for all of us, the now is short form content
because that is going to help us build our audience
so that we can bring that not yet into the now
and we have an audience for it.
Is that making sense?
I'm seeing, I'm only seeing four people on the,
I just want to be able to see more people.
Yeah, why don't we take a second
and just talk through that a little bit?
Maybe you have some people to share.
I want to hear like it,
like if you're willing to unmute yourself,
like is this striking a chord?
Do you disagree?
Do you agree?
Is this helping anyone?
Yeah, I totally agree
because I feel like I spent so much time,
like even on my Instagram posts,
like writing this beautiful dialogue.
And I'm like, okay, nobody's reading that.
And you think, well, maybe someday somebody will find me
and they'll go back through and read.
I'm like a year of like, you know,
pouring out my heart into words
that I feel like people weren't seeing.
And so I'm definitely in agreement with you
that I think like, yes, this is the way to go.
Like get your numbers, get the people following you
and then they will read what you're writing.
And so, because otherwise I think I just got discouraged
because I was spending so much time on each post
then, you know, that gives room
for that discouragement to happen.
Yeah, that's good.
That's good.
And I'd agree with that.
Yeah, I just remember getting so excited
about the long form content,
thinking that this is so important.
This is what they need to see.
And then you go back, get discouraged.
Oh, that many viewers?
Oh, and then you see what they do listen to.
And it's like, when it's 10 seconds, I was a bit offended
but that's what they're looking for.
Well, especially with first impressions, right?
So that's part of it too, is like all of us are very,
most of us, I don't want to speak for everyone.
Maybe there's some of you here that have larger audience
but for most of us, we're starting afresh with people.
And so we're bringing them in for the first time.
So like I've said before,
people are willing to give you 60 seconds
before they give you 60 minutes.
We know that.
But also it's not just on the people,
it's how the platforms are operating right now.
Like creators are mad about this.
Instagram recently released that they are,
they are 100% prioritizing reels.
Creators are mad.
Creators that have put a lot of stock into writing
and different graphics.
But this is the reality of when you're renting space
they get to change the rules, right?
They get to raise the rent, right?
Like that's part of it.
And so as challenging as that might be
or as frustrating as that might be for those of us
that have been enjoying a different type of content,
we're sons of God.
So we have the advantage
and that we are connected to the source
of all creativity and innovation.
And oh, by the way, he knew this was gonna happen all along.
So he is not thrown off by it.
Our father's not thrown off by it.
We don't have to be either.
We can partner with him and okay,
if this is how it is working on the digital landscape,
how can I leverage what's going on?
And so guys, this wasn't how it was going two years ago
when I started the process.
The big thing two years ago was video itself.
That was the big thing.
So me going daily and doing long format content,
the idea that I was not just doing audio
or I wasn't just writing a blog
but I was recording what I was writing basically
or I was recording what I was going to do
an audio recording of like helped me in the algorithm
because I had video for it.
The Lord took me back to the beginning
when it came to daily content
and he kind of made me reaccess why I did daily content.
One of the reasons was, as you guys know the story,
my who, the person that the Lord had given me
as to represent on my who had asked like,
does anyone know of a short daily podcast?
So she had asked for daily.
But what kept me going in that why,
because it wasn't easy.
I had a deep desire
and this was a conversation I had with the Lord
and myself often,
especially when I was burning the midnight oil
for the episode that was supposed to air the next day.
And it was like midnight and I was tired
but I needed to work on the episode for the next day.
there was a deep desire in me to prove to my who and also to myself that I could access a fresh
word from the Lord every single day. That I didn't have to wait until Sunday or the next meeting led
by somebody else in order to hear what God was saying and share that. That is truly like, I
remember having those conversations of like, why am I doing, you know, sitting at the table? Why
am I doing this? And like, Lord, I know that, or I don't know what I'm going to say, but I know,
Lord, I know that you have a word for my who for tomorrow. You have a word for me. And that was
part of my motivation. And it, it, it forced me to press in when things were not easy and they
weren't always easy. Bruce can attest, like he would go to bed. I would still be up at my dining
room table with my camera, trying to record, trying to, you know, finish things. And there
would be days where, I mean, it was, it was frustrating. I was tired, but there was something
that was, there was that why and that press. And I re I really feel like, I don't know if it's just
my desire as a coach, but I've been talking to the Lord about this all day. I want to, I want us to
press. I want to bring us to a place of pressing in, and I know it's not going to be easy, but it's
going to be rewarding for us personally, but also for our who to be quite honest, I'm sure there
were days where it was an unhealthy expression of what was going like, you know, me feeling like I
need, what was, what was motivating me to keep showing up? Oh, well, this is what people are
expecting of me. Like not, no, not the most healthy thing, but the deep, like the Lord was
working it all together for my good is what I want to say. The Lord was working it all together for
my good and bringing me to a place of deeper relationship with him, deeper intimacy, greater
expectation of what our partnership could actually be greater maturity as a messenger, as a minister
of the gospel, all that was taking place in the hard and in the press. And I, and it doesn't,
I'm not saying it's going to be hard and, but it's not going to always be easy. And we have
to break ourselves. Even if I've said this a million times, I feel like I've said it again,
that we have to break ourselves from the lie that if it's meant to be, it's just going to happen.
There is a training for reigning reality to our walk with the Lord and our walk as ministers of
the gospel that are going to require some heavy lifting and some press. What we can always rest in
is that his yoke is easy and his burden is light, meaning it will not crush us.
We will not be taken out, but just because it's hard, doesn't mean it's not meant to be.
And just because it's hard, doesn't mean that it's not a representation of who you are as a person
or your capacity, because I believe capacity can grow even. I don't think it's just something you
inherit and like, that's how much capacity you're given. In fact, I think for, for the way in which
things have, what my experience has been with the Lord is my, my capacity or the how, how large my
capacity is, is directly correlates with my pain tolerance and my, my pressing in. That is not to
say that all of our lives are set up for perpetual suffering and hardship, but the life of an
overcomer requires that we overcome some things. We have to overcome some things. The life of more
than a conqueror means we need to conquer some things. If you want breakthrough, it means you're
going to break through some things. We're not alone in that process. We're not without anything
we need for that process, so we should be encouraged, but there is, there is really
rich reward in that pressing in. We've all experienced this in our lives, in our relationships,
in our marriages, in our, in our workplace, in our academics, right? There was pressing in that was
required and we understand it on, sometimes we understand it on those levels, but when it comes
to ministry, we feel like, well, because it's not effortless, something's wrong. No, it means there's
growth. That should not bring shame. It should never bring shame. It should bring anticipation.
Hey, this is an area of growth for me. I shared with you guys last week, like why haven't we
reached a million Lord? Perhaps, perhaps my heart, my current, where my heart currently isn't ready
to carry that leading.
tribe reaching a million people.
There's no shame in that.
It's where I'm at with the Lord, but I know I'm becoming, so that
builds anticipation in me because the desire is there we're
moving forward in that direction.
What do you guys think?
Give me some feedback.
I have a tendency just to talk and wait till the end, but I want
this to be a little bit of a dialogue.
What are you guys thinking and feeling?
Yeah.
Hey, Gloria, welcome.
Hi, welcome from, hi, I'm, I'm living in Australia.
So it's so early in the morning.
So anyways, um, I just think it's really great.
Um, what, as you're talking and, you know, we are the Fisher's event and
God is, everything is for an appointed time and everything, the way it's working.
Now, um, you know, God is using this for us to bring in the masses because
there's a massive harvest, you know, and, uh, and God is using this because,
uh, what God keeps showing me is you are, you are speaking.
These are hearts of people that I'm bringing in.
These are the hearts of people and you need to see them.
These are my, the heart of the people.
And I keep, and I, every time it's like, these are hearts of people that I'm
touching, these are hearts of people that need to hear from God, because,
you know, there's very, the labors are few and, um, the, the harvest is
plenty, but the labors are few.
And, uh, and these are the hearts of people that God is entrusting us and to
reach and, and the, the short content is amazing because I've like, my channel
has gone from like four subscribers to 99 subscribers on YouTube in like five days,
you know, and, uh, and God just keeps giving me, I have so much inside of me
that I want to give people and I haven't found a way to deliver and this short
context, um, short, uh, context, context is like really reaching parts of people.
It's really, it's like driving in.
It's like, uh, you know, the, it's, it's, it's like food.
And, uh, my son who's like 31, 30 to 32 years old, he's like, they're
really encouraging my kids.
And my son is like, mom, if you want to reach people my age, you've got to go
short, you know, short form.
And he's so happy I'm doing this course because people, this is where they're at.
Their attention span is so short.
I, you know, I can listen to a teaching for three hours, but not most people,
not the people we're supposed to reach.
We're supposed to reach like hearts of people that don't know Jesus or that need
encouragement or they've been backsliding.
And, you know, and God is, um, you know, entrusting us with his knowledge.
Um, this is amazing.
And like Ryan Harbunke, I'm thinking of Ryan Harbunke, uh, he's an evangelist
in Africa and, uh, Christ for all nations.
He started with 10.
These guys were, were building tents for 10,000 people.
Like this is hard labor.
What we're doing is not hard at all.
We're not building a tent to bring in 10,000 people.
I mean, this is technology.
God has made it so easy for us.
And that's how I see it.
I just need to learn a few twigs, a few things, but every time I get
stuck, I'm like, Holy spirit, help me.
Holy spirit.
I don't even know how to do this.
And all of a sudden my finger goes dig, dig, dig, dig, and it's done.
And Holy spirit keeps reminding me, you need to ask me for help.
And what I don't know, I like, we're not, you know, Holy spirit
is always there to help us.
And, uh, I'm really encouraged by, you know, the older people as well.
Cause that was one of my, you know, I'm old.
Who's going to want to talk, you know, hear from me, these young people, 20
year olds, 25, 30, you know, like who's going to want to listen to me.
And in like, in like five days, I've exceeded like thousand,
you know, my YouTube, my Tik TOK.
It's like, people are just like, it's awesome.
And it's like, to me, it's like, Oh my God, these are the hearts of
people that God is talking about.
I'm reaching them and I'm encouraging them.
So I just want to say that.
Thank you for that.
Okay.
So she said something that maybe our more vet members will notice.
She said she went from four to 99 subscribers on YouTube.
Now, if you're new, you might not know this, but traditionally
YouTube is the slowest to grow.
And the first hundred are the hardest short form content
has changed this for creators.
Five days, guys, some of it took you five months.
I think it's a new kingdom messenger record.
I, it took me much longer than that doing long format content.
This is what's available to us right now.
It's not necessarily the end game, but it's certainly the
beginning or a new beginning.
And so this is the press here comes the press for our group.
I want us to be posting daily short-form content.
Daily. I know I've said other things in the past,
like recently, like, oh,
if you can only do three days.
I really feel strongly that we need to be
pressing in to posting daily short-form content.
We need to, and part of the homework for
today is getting to that place by next time we meet.
This time next week,
you're going to be posting daily
if you're not already doing that.
The reason is, the land we're living in,
daily content is going to grow you
faster and in algorithms and all of that stuff.
Now, I know and I am
totally open to supernatural expansion.
I'm not negating that or dismissing that at all.
I know that the Lord can do anything,
but we should be doing something.
This is partnership. This is fun, guys.
This is experimenting. This is freedom.
I don't want us to miscategorize freedom for
burden or freedom for sloppy.
I know some of us are very,
we like to be buttoned up.
I'm included. I like things being buttoned up.
This is not going to always feel buttoned up,
daily short-form content.
It's going to feel a little bit like a wild ride,
but I think it's a ride that we should be willing to
take because I believe there's freedom for
us individually and our personal walk with
the Lord and what we're going to
discover in that place.
I also think there's growth and
acceleration of momentum for us in that space.
However, we need to restructure.
This is what I'm doing on posture.
Just so you guys know,
I haven't told Bruce this yet.
Because I came out of
my conversation with the Lord
right before we jumped on this call.
I, for posture,
and so if you guys don't know this about me,
and really quick and I'm not going to try to confuse you,
but just give you some heads up.
I had a large bank of
long format content like
200 something episodes of long content.
What I do for my reels and my TikTok right now is we
clip up that longer format content and make those reels.
We're pausing that for
these eight weeks because I'm in this with you guys,
and I'm going to be posting
daily short-form content,
fresh daily short-form content.
I'm pausing doing long episodes,
and I'm pausing doing clips from
long episodes because I want to be in this with you.
I don't want to just commission you and be like, good luck.
I want to be pressing in with you because I truly
believe that there's something in this for me as well.
As a kingdom messenger,
there's something in it for my walk with the Lord,
a deeper something, and there's
also acceleration and growth momentum.
I so believe it that I'm backing it with my own channel.
I don't need to, but I want to,
because that's how much I believe in this press.
I want to invite you into that space.
Daily short-form content.
Now, with that being said,
how the heck are we going to do that with
our busy lives and schedules?
How am I going to come up with that much content?
I want to talk a little bit about
some strategies and tactics for doing that.
Can everybody with us?
Let's just see everybody's with us.
Everybody is with us.
I can always see in the comments.
I see people.
We're doing this thing together.
Yes, we are.
Denise asked a great question.
I will address with daily short-form content,
are we still posting long-form content?
Guys, this is the biggest tongue twister.
By this eight weeks, I'm going to be able to say
short-form content and
long-form content without stuttering.
Only if you can.
But if you can only do one,
daily short-form content.
For me personally, I don't feel like I
can because I'm bleeding this.
I don't feel like I can do
the long episodes and the daily,
so I'm just doing the daily.
Do what you can do,
but prioritize daily short-form content.
Those 60 second or less videos at
least once a day posting on your channels.
Starting next week.
We're going to give you a little bit of
breathing room.
If you're not doing it already,
if you need some time to batch some content,
the goal is to start posting Monday,
daily, next Monday, daily.
That by the time we're meeting together next week,
we're all posting daily.
We're batching that work.
It means you're writing and recording this week.
I think it's going to be,
well, I'm not going to say that.
This is what we know.
This is what we know about our model,
our role model,
our role model, King Messenger,
Jesus himself, is he said,
he only does what the father is doing.
What he sees the father doing only
That's what the father is saying.
That is a great foundation for all that you ever want to do
with creating content.
When you're like, what do I, what am I saying?
What am I doing?
There is no buts to that.
I'm not negating that.
I'm not saying, but I'm just saying, that's what it is.
People can get stuck there.
I understand that.
Cause it's like, I don't know what he's saying
or wants me to do.
I don't know if I'm hearing correctly.
Sometimes we just have just, it's a physical reality.
Maybe we have a lack of focus.
It's hard for us to focus in,
in a way that we're able to produce
short form content daily.
Sometimes there's just the distractions of life.
We go to sit with the Lord.
We go to create content and we can't stop thinking about
this conflict I have in this relationship
or my financial stress or what's happening at work, right?
Like there are some realities to that.
So this is a tool that I want to give you guys
of how, where do we start when we don't know where to start?
Okay. Or how do we begin to do that?
So let me share this.
Look at me being so fancy.
Okay. Can you guys see the whiteboard?
Okay.
So this might look familiar to some of you.
Mind mapping is not something I came up with.
It's something that's been going on for a long time,
but I like to use this mind mapping approach
when I'm sitting with the Lord on behalf of my channel.
This isn't like, this isn't me like doing my devotions.
And I think, you know, all it is just like,
Hey, this is my, this is what I'm like,
Hey, I'm going to sit and do posture.
We talked about blocking time.
This is like my 90 minutes.
Okay. I'm going to create,
I want to put together content ideas
that I can begin executing on.
You're going to be filming this this week.
Yeah. Cause I'm doing that.
This is what I'm doing this week.
This is real.
Now I've obviously had some conversations
with the Lord already.
So what I'm doing right now is I'm just showing you
like, this isn't, I'm not, I don't want to be dishonest.
Like, Oh, I'm just coming up with this on the fly.
I'm showing you an example of what it looks like.
And then I want us to do, do some of this together.
But for me, I kind of went back to the beginning,
like, Lord, what is it that I'm doing?
I am emboldening people to take a daily posture,
a perfect piece.
So I just take that big hunk of an idea piece
and I just write it down.
Okay.
And then I start,
I like to start with promises and scriptures.
So the foundational scriptures to me
that I always come back to, but it might be new.
You might want to do a word study and you might like say,
okay, what does the Bible say about this topic?
So I like to do like, what are the promises or scriptures?
And, Oh, it just went away.
Okay.
I think you just jumped to the page.
There it is.
Okay. So like, you know, John 14, 27,
John 16, 33, Isaiah 26, three.
Those are kind of my, those are,
I always circle back to those and there's others.
There's many others about peace,
but that's just to show you an example.
The next thing I like to ask is what does my who, okay.
This is not the whole world.
This is not most Christians,
but I'm taking it back to my who.
What is my who not know about peace?
What do they don't know?
This is really hard to write on, but okay.
So they don't know that peace is presence.
Oh, there's a little, it's not writing anymore.
What did I do?
Oh, and you just maybe don't put your palm on it.
This is so funny.
You're just touching different buttons with your palm.
I'm not doing anything.
There you go.
It's not writing.
Nope. It's not writing.
Bruce is going to fix it.
Let's see.
I'll continue to talk.
No, no need to waste time.
They don't know that peace is the presence of Jesus
in their life.
They think it's a feeling.
They're looking for something external.
They don't know that peace is present.
That peace is because peace is the presence of Jesus
and Jesus said, I'm never leaving you nor forsaking you.
Peace is always present.
Always.
They don't know that.
They don't know that peace is a gift.
Many of them think they have to earn peace.
They have to do X, Y, and Z in order to gain peace,
in order to have peace.
They don't know that peace is a part of their identity,
that it is something that is internal, not external.
So this is some ideas of things like,
and then another question that you can ask yourselves,
I'm having a dialogue with the Lord during this, right?
So it might look a little bit different to you.
You can definitely use these as prompts,
but this is what it looks like for me,
because I'm not trying to.
This is not about trying to conjure up something to present to your who, like,
Oh, I need to, I need to like sit and like conjure up some content for my who.
This is about capturing our conversation with the Lord, what it is that he's
saying, what we see him doing is about capturing it, this is what it's helpful
for me to do it in this way, because I'm just capturing what I'm talking to him
about already, and I'm asking him questions and I'm waiting to hear a little
bit back and it's helping me be still and it's helping me stay on task and it's
helping me remain focused despite distractions, it's helping me stay
focused despite all the other things I should be doing right now, whether it's
laundry or working with this client or that, like, this is helping me stay.
Can you guys see that?
Like how this will be helpful.
So another thing I like to ask is what does my, what does my who know about peace?
What do they know?
That's a good conversation to have with the Lord.
And I like to talk about, so it's all around kind of like, Lord, here's, here's
my message, tell me about my who, let's have some conversation.
Some of this is informed by the feedback I get, the comments that I receive, right?
But I'm, I'm bringing the Lord into this conversation because he's helping me
navigate all of the things I'm taking in, right?
The news stories I see about peace and anxiety and mental illness and the
comments that I get back, all of it's helpful information, but I'm bringing it
to him so he can help me take the knowledge and refine it with his revelation.
Right.
So that's what, that's, what's happening.
So what do they already know about peace?
Yeah.
So my who, cause my who is people who are already Christians.
So they, most of them have an idea that there's promises surrounding peace.
So they, they know that there is peace available, but again, this is bringing
me back to what they don't know.
So you can see how this would jump around.
They don't know how to access it.
They know they, they, for the most part, they know that there's, yeah, Jesus
has talked about peace and all that stuff.
They don't know how to access it.
So you can see how that would be like, this is already know.
And then under back they under what they don't know, they
don't know how to access it.
So I just wanted to show you kind of an example of how this begins to, it's
not like step one, step two, step three.
It's a little bit more fluid than that, but it's all, it's all.
So here's, here's what happened when I was doing this, the Lord, then what
happens is I look at what, what jumps out at me, what seems sticky to me.
What gets me excited about doing some content is this idea of peace
being presence and peace being present.
That just, I just kind of put a circle around that.
Cause I'm like, actually really, I want to talk more about that guys.
That right there is my content for the week.
I'm going to create five short form pieces of content around that truth or
seven, seven, I'm thinking weekdays, but truly seven we're posting daily, even
on weekends, seven pieces of content around pieces, present pieces, presence.
And I'm going to talk about that from different angles.
And you could take this and then break that into seven like hooks or whatever.
Right.
So that's what, that's the idea.
So I'm not taking everything I've just mapped.
You certainly could do that, but I, I think what's easier is like, what, what
is it about all of this that is sticking out to me?
And it's this idea right here.
Peace is present and peace is presence.
And I'm going to create seven of seven pieces of content around that.
Does that seem redundant?
Maybe, but not in short form world.
Repetition is encouraged.
Repetition is needed.
It's like, think about it's messy.
It's a micro message.
Like we're getting microscopic, which let me tell you from a kingdom messenger
standpoint actually gets me really excited.
I've I've done it all guys.
I've preached series at church.
I've done the long format content and like the longer format podcast.
Um, I've done, I've kind of done every variation of that, but when we're
thinking about discipleship repetition, taking things down to a simplified form
in a way that people can grab a hold of and start applying to their daily lives.
Like I see discipleship in that it's different.
It looks different than three hour coffee dates with your mentor.
Not saying that that's bad.
Not saying that that's gone away, but do not negate the impact of the short
form content and the ability to repeat things and take things to a micro
level and simplify concepts for people.
So that's what it looks like.
I don't, I want to do that.
I want to take, I want, if you're willing, I want to take someone
and do their content together.
I don't, I don't know if it's going, if the technology is going to work for us,
but I think it'd be.
Good exercise.
Holly asked a great question.
Do you mind map once a week?
Yes, I do.
I revisit the map that I made previously
cause you can see how I kind of went micro
and there was all this other content,
but so it's still, I can still access it
cause I record everything, but the freshness of like,
hey, let's take a week and like,
I think it's good for you as a content creator
to do that once a week.
You can always like reference last week's map
if there was something else in there that you wanted to take
but it's just that quick exercise.
It may take you an hour.
It may take you 15 minutes.
Like there might be days where it's just,
it just flows.
It might take you a little bit longer.
There's no time limit on it,
but just the ability to capture
the conversation with the Lord,
capture what it is in your heart
and get it to more of a micro level
is gonna serve you really well
from a short form perspective.
I just wanted to add something real quick.
I have Bruce and the Holy Spirit speaking to me right now.
It's good.
Now we're gonna have help someone out
and then we're gonna kind of wrap by four.
And the guys, where we think is we're trying to get
all the meat of the training down into 60 minutes
and then we'll hang out if you guys have questions.
We don't let anyone leave if they've got questions.
So I just wanted to add one thing is when you're,
you pick that one topic that you picked,
you can then create seven different types of content
with maybe different hooks.
So it can, the meat of that,
those episodes for the whole week
can actually be the same sort of body,
but just try a different hook.
So you're really,
you're not writing seven totally custom different things.
The goal is you're gonna put up seven variations of it
and see which one sticks and which one resonates.
So you don't have to pick like,
oh, well, this is gonna be the hook
that I think is gonna totally win.
You can actually just put two or three hooks together.
So you can try different things.
Just don't be afraid to repeat things over and over again.
If you use a scripture for video one on Monday,
you can use that same scripture again on two,
like Thursday, Wednesday, it's the same thing.
We're just trying to repackage it in different forms.
So I just wanted to share that.
And then maybe we do an example.
So Laurie had a question.
Do you let your audience know,
like this week I'm talking about such and such, no.
It's outside of time.
It is really outside of time.
And so you don't have to like say, this is what I'm doing.
You just start doing it.
It's gonna be hitting different members of your audience
and drawing people in.
Remember, none of this content is sequential.
So just make sure you're thinking about this the right way.
It's a shotgun approach.
You're putting a ton of different content out there.
No one is gonna get it in an order.
So they're never gonna see like Mondays,
then Tuesdays and Wednesdays.
Like a random video from three months ago from Lindsay
is probably the most watched video on TikTok this week.
And it was three months old.
So like, it's totally random.
So don't ever think this strategy.
It's more for your own organization
so that you have a single track mind
kind of for this weeks.
Don't get overwhelmed.
And hey, Denise, I see your hand.
Okay, I don't know when you're gonna do an example,
but can I just bring in a little quick question
about my example?
Yes.
Okay, so what it is I'm doing
is I'm helping people to attach to God
and to learn to stay attuned in the midst
of difficult emotions so that they can love well,
that they can stay attached.
So it combines brain science with theology and all that.
So, because my platform as a therapist can use that.
So then when it comes up to who my who is
and what they don't know, they don't know,
they compartmentalize God.
They don't know how to stay attached
and take Him with them beyond the quiet time.
They're doing life for God, not with God.
And then they don't know how the brain goes
into fight or flight and then shuts down.
And so then they don't stay attached
and they don't know how to reactivate
those attachment centers.
And so do you pick all of those
or do you pick one of those and then make seven variations?
Yeah, pick one, seven variations.
Now, they might sneak into each other, right?
Because in order to explain one,
you might have to explain the other
and that's totally okay too.
So it's for the, the idea is like,
this is for the week, right?
So, and you can do two weeks at a time,
you can do three weeks at a time,
but for the next seven videos,
I'm going to circle this concept
and I'm going to speak about that from different angles.
Okay, well, I think it doesn't have to be in order
is really new for me,
because my whole podcast is in sequential order.
So this is great.
Yeah, it's a challenge, it's a challenge,
but there's freedom in it because you're not bound
to sequential chronological series based things.
You can literally take a microscopic piece of your message
and amplify that.
As a communicator, it's a fun exercise.
It really becomes a fun exercise.
Yeah, so you put like seven versions
of the same idea you want to share.
You don't have to pick one,
which should create some freedom.
Like, for example, how we compartmentalize.
God, I could just get that.
Yeah.
Just do that.
Okay.
Yes.
Yeah.
That makes it easier.
Thank you.
Oh, praise the Lord.
If you guys are stuck on the hooks and stuff, like you, some of those opening
hooks that we gave away in the challenge, there was like a bunch of them and I'll
just bring them up real quick so they can see, but, uh, let me just jump over here.
You guys should all have access to this, but if you go to day two, Thank you.
It was date.
Yeah, here.
So there's like a little worksheet.
Um, here I just hit enter, um, where it has some hooks of this.
So like Lindsay was saying, like, here's what Jesus thinks about peace or
anxiety or whatever thing, like, here's the one verse that changed
how I thought about whatever.
Um, I'll drop this link just directly to the PDF.
If anyone, Oh, sorry.
That's to my computer.
Um, I'll send you the right one here.
Um, but yes, so that, that's how I would, if you guys need
some ideas of prompts for that.
Any other questions, comments?
That's good.
Does it feel doable?
Do you guys feel like this is doable from where we're at?
Hey, Gloria, I see your hand.
You can unmute.
Um, there's one thing that I, I actually just the last two days I started to do
and which people really responded amazing because it really spoke into them.
But I did encourage, um, I spoke, um, I spoke the word of God
into people's, uh, the situation.
So for example, I did a, uh, I've done two shorts now, but the first short,
it was, I was speaking, I was actually like declaring, declaring, decreeing.
And, uh, you know, no, that no weapon fashion against you shall prosper.
I am decreeing this, I'm speaking this into your, your life.
And I declare, you know, that every bondage, um, you know, every, every,
everything coming against you is broken.
I just started to pray and declare over people and, uh, declare, um,
you know, speak life into them.
And it really, it really, um, you know, people really received it in their heart.
Um, and I, I, I saw that, you know, it said that when it had like 200 views,
it was like 50 people, 60 people were like, yeah, they, they liked it.
And I could see that that was probably the, you know, my, my strongest message
out of all of them, because it's really helping people and encouraging people.
And I thought, is that something that I can do?
Um, is that something that, that, that works?
Cause it, it worked.
I mean, not that it's working, but it's, it's, it's really helping people.
I know, I know I kept listening to it cause it's, it helped me.
Yeah, this is, it's, it's definitely praying for people is huge guys.
Don't underestimate the power of this.
There are so many people out there that do not, they don't
have people praying for them.
Declaring the word over people powerful.
So this again should bring you more freedom.
This doesn't have to be, um, quote unquote, original content from you.
There are going to be days where like, I'm just going to pray for my who
I'm going to declare for my, who I'm going to minister to my who in this way.
Don't underestimate the power of that.
This should give you guys a lot of freedom to where I don't have to, you
don't have to script seven, 60 second things, you know, you can say, I'm
going to do a prayer once a week.
I'm going to do declarations a couple of times a week.
The goal is an experiment.
Like you don't, you don't know what might work.
The Holy spirit might be giving you ideas.
Don't let what other people are doing, like the platform, like people used to
think Tik TOK and it was just for like dance videos and sound clips and look
what it's become health and advice is one of the top 10 categories because
someone decided, Hey, I'm going to use Tik TOK this way, so don't underestimate
your power as a creator either.
Just to decide this is how I'm going to use it.
This is what I'm going to try.
This is what I'm going to do.
Um, who's do you want to do the example?
Do you have time that we're kind of coming up on who would like for me to
just help, help you walk through this exercise.
I can't see everyone.
Yeah.
I'm going to share it.
I would love it, but somebody can have a go to, but we, let's do it because
we know, let's do it, kind of know your, I'll do notes.
You talk and it will help too.
Cause it's a little bit of a different, something go for it.
Okay.
So is it Lee?
Are you unmuted?
Yeah, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no.
There we go.
No, I wasn't, but yes, I am.
Okay.
So what's like a, like, what's the big hunk for you?
The big hunk, um, is building a community online amplifying
the voices of care leavers.
Okay.
So that's right.
Care leavers.
Okay.
Yeah.
Need to, uh, here we go.
You keep going.
Okay, just for fun, because I know that you're doing this covertly, what are some promises
and scriptures or just, you don't have to have addresses, but what are things that-
Father to the fatherless.
Yes.
Close to the brokenhearted.
I think of when Jesus said, I'm not leaving you as orphans.
Yeah.
That's awesome.
Great.
So what does your who not know about what it is that you offer?
They don't know that, I feel like they don't know we're fathers and mothers to them, but
they don't-
They have a voice.
Yeah.
They don't have a voice.
Yeah.
Their voice.
Yeah.
Their voice matters.
It makes a difference.
What do they know?
Or what are some current beliefs that they have?
That they care alone.
No one cares.
They have to survive.
They're lost.
I mean, they believe they're lost.
They tell me that they don't know who they are.
They don't, do they know?
No.
What do they know?
They're the only ones that have gone through this experience.
Yeah.
They feel like they're alone.
Yeah.
I'm afraid that is like a false belief.
Yeah.
Is that what you said?
Yeah.
So it's what they, it doesn't necessarily what is true, it's just what they know.
What thoughts they're carrying in their head, what beliefs they're carrying in their hearts.
I didn't really explain that before, but you guys-
That it's like hopelessness.
And that they're fighting the system, but the system's their parents, even though it's
the system.
Okay.
So like, just take a pause right there.
As you're looking at this map, this beautiful map, is one thing sticking out to you?
Like what just jumps?
What jumps is I'm alone.
I'm alone.
So your next seven episodes, talk about that.
The new hook is, start with, you're not alone and here's why.
So-
And then another hook, and here's three reasons you're not alone.
Here's two scriptures that remind you that you're not alone.
And you might not do scriptures, but you would say it from a-
But those are like, you can include that same, like, I'm not alone, like in that thing.
And you start with that promise, right?
Because they currently think they're alone.
So you want to, the hook needs to be-
Disrupt.
Disrupt that.
Exactly.
That's good.
And from a, what you're doing, if you guys are doing your math and what's sticking out
to you is like one of these barriers, these lies, these false beliefs, something that's
not true, always go back to the exchange.
So you're going to make your episodes about what are you exchanging for that?
What are you offering?
What hope?
What promise?
What resource?
What solution?
Oh, that's great.
And it'll also be, you know, when you get down to it, I think recording all these in
one sitting will be helpful because it'll be so fresh and you'll see how iterative it
is and you're in the mindset and the language will flow and you already have the scriptures
and everything pulled up.
So it'll be easy.
Yeah.
You don't have to change outfits.
You don't have to change settings.
Yeah.
Don't.
Yeah.
You can literally sit and do all seven in one sitting.
Yeah.
I'm glad we helped me and Brenda because it's 5 a.m. where they are, so they get to-
Are you guys taking this in?
Have you had your coffee?
I just made coffee.
Oh, perfect.
You and Gloria.
Thanks.
Thanks, Gloria.
It's now 6 a.m., so-
Gloria is so fresh.
So we're just feeling like pumped from her.
Yeah.
That's awesome.
I've been up since 3.30 in the morning.
It's my prayer time.
Oh, I love it.
I mean, my prayer time is normally 9 a.m., but that's really good, Gloria.
Okay.
So talk to me, Lee and Brendan.
Was that helpful?
Do you-
Yeah.
I know.
It's really helpful.
I feel like that's definitely possible.
I love the hook.
I just, what the exchange for this, so like making sure that we end on what's the exchange.
Yeah.
And I know that-
Go ahead.
It's like a really good process.
Yeah, really short and sharp.
So I didn't feel like it goes on and on.
So yeah, that really resonated.
That's awesome.
And you guys are a good example because you guys have a resource.
Like your resource is your program.
It's your like hub.
Do you feel the pressure to make every single episode land with a call to action to like
connect into that hub?
It can at some points, but sometimes the goal is just adding value to people's day.
Speaking truth, you'll be amazed at the, and this kind of goes against traditional marketing
because-
before it was like, you gotta, you know,
ask them what you want them to do next.
But with short form content,
what's happening is people are kind of connecting
that dots themselves.
So if you're, if they're landing on something
that's helping them,
it kind of drives them to want more content from you
to engage them and it might bring them back to your profile.
So don't underestimate that.
And again, I'm a marketer.
It goes against, I mean, even in the Twitter days,
it was like on Twitter, they were like you,
if you want people to retweet something,
you need to say, retweet this or RT,
if you guys remember those days,
but it's shifting because people are kind of getting used
to this format of.
I like it, I'll share it, yeah.
Yeah, or I'll engage with it.
So anyway, don't, all that to say,
don't, you don't have to make everything
a promotion for resources, this is for anyone.
If you're an author, you have a book,
you don't always have to end with,
and read more of my book.
Just focus on adding value.
People are gonna start to connect those dots.
Right.
And I'll just, Holly had a question about,
is the hook the title of the video?
You don't really have a title in short form
on TikTok at least, but as far as the thumbnail goes,
you can include variations of that thumbnail.
And then someone also, Sheree asked,
if we're just gonna be on TikTok,
I would do what you feel you can do in the first week.
Taking on daily content is an undertaking.
Don't feel like you have to go TikTok, YouTube shorts,
and Instagram reels all next week.
Phase it in, like just do one week of just TikTok.
And then when you feel like, okay, I've got this,
then kind of add it in.
It is easier to, you know.
I would say, my encouragement would be,
you're putting all the energy into the content.
So why not, why stop there and just cross,
like go ahead and start posting TikTok, Instagram reels.
If you can.
If you can, because you're gonna multiply
your effect very quickly.
My question was more like the changing clothes.
Like when you said you don't have to switch,
like with TikTok, that seems like natural.
Yeah.
But like Instagram, you feel like,
okay, you're looking side by side pictures.
But you're not.
No one's gonna do your profile.
No, it's a great question.
It's a great, this is what has shifted
because the way in which people
are even consuming the content,
they're not necessarily going on your profile.
And if they do, it doesn't matter.
Yeah.
But they're not necessarily going on your profile
looking at everything stack by stack.
They're like coming across one of your reels
and they're consuming that.
And then they will hit follow.
Or they may just scroll to the next one.
Or they might not, but guess what?
Because they watched it,
the algorithm's gonna serve up
another piece of content from you later on.
Do you guys notice this happens
if you're consuming on social media,
like you watch one reel
and then that person shows up again the next day
or a couple of days later with another reel?
Because the algorithm's like,
well, they watched this reel, 50% of this reel.
So they might be interested
as we're gonna serve it up again.
So you don't have to worry about that.
Yeah.
Awesome.
Okay, I know we're kind of a little over time
and we will, did we want to do like,
I see Susie had a question.
Really quickly.
I just, yay, got onto Instagram
and it looked like I could take,
choosing from my camera photos,
I can take my TikTok post
and just post that onto Instagram.
I figured that was better
than putting my original in editing.
Yeah.
Instagram.
So I'll drop a little useful app to that.
There's an app called snap tick.app
and I'll drop the link there
and you can put a TikTok URL there
and it will suck up the video
and it will remove the TikTok logo from it for it.
And then you can take that and upload it to Instagram.
So try to avoid having the TikTok logo
on the Instagram platform.
Remember, these are competitors.
We're sitting in the middle, kind of leveraging each one
but they don't like TikTok content on Instagram.
You also have to be careful about the music selection
because you might get flagged if you pull something
and it has the music used on TikTok
because Instagram might not have the same rights to that.
So that's why it's,
if you can do it natively, that's great.
If you need a shortcut,
snap tick is a helpful tool to like
remove any TikTokness from it
before you upload it to another platform.
So I assume that there's an editing method on Instagram
like there is on TikTok.
Same, yeah.
Yeah, and very similar.
Okay.
So just edit again.
I guess I didn't want to be redundant
but just edit it again on Instagram.
Yeah.
I'm gonna, so just a teaser for Thursday,
I'm gonna show you a way to edit it on your computer.
So you can edit it once and then just send a certain file.
We're gonna use Descript so that you can go check that out.
And it's gonna be as easy as editing a Word doc.
And then you can take that file
and send it to the different platforms
and just add the music and the text, you know,
in each platform.
So you're not having there to sit there
and like figure out.
Like if you're slicing things together,
like slicing videos together.
So that's good.
Awesome.
Can Facebook ask me if I wanted to let Instagram know about reels or something?
It was a communication thing.
And I thought, OK, I wrote it down somewhere.
What was the question was basically wanting to post your reels on Facebook.
OK, is that that's probably the question.
Yeah, you do it. Yeah.
It's another it's another way to get your content on a different platform.
All it does is it if people click on it, they can watch it on Facebook.
But if they want to, like, see your profile, it takes them over to Instagram.
Thank you. Awesome.
Guys, so this is not the end of the coaching session.
We're going to continue like discussion on on the Facebook groups.
If you haven't gone live, introduce yourself.
You can still do that.
But then also go live and just share like you can just take your phone and kind
of show us your mind map and say, hey, I'm thinking about this.
Like, Lindsey, what do you think?
Bruce, what do you think about this?
If you want feedback, you're feeling stuck, don't hesitate.
Yeah, we're happy because I know there's not a lot of time to get to everybody,
but we will happy, happily help you guys out.
So just you can take a photo of your mind map and then just share some comments
and kind of what you're thinking.
So all of that just don't use us as much as you can.
We've kind of said that we're going all in for the next eight weeks.
So any way that we can help you as far as
like getting you feedback during these during the calls, between the calls,
that would be we're happy to do that.
So, Hayley, I see that you guys are I mean, do you have a question?
I know I was just going to shout out to your cousin, Bruce.
He's got good music. We upload that.
And it's due to I can't do it for us.
No, I'm doing great.
But it's in my head because I listen
to episodes like, dude, it's just so good.
And then I tried to work out in my head.
My question is going to be, how do I get Paul's music on to TikTok?
Because, you know, when I do short form,
you know, I always go select music and upload, but we'll learn that.
I think we've got it.
Yeah, so because that's original, it's not going to get flagged anywhere.
So that's kind of one benefit.
However, to use it like amongst other content, definitely,
because the other thing we do want to have content that other people are watching
because it adds like a link for people who have maybe let's say you put
like a Bethel song in the background or something that you're who likes,
you know, if someone has listened to that song on another video,
they potentially will they will get shown your video because the same background
music is in there, so it kind of links them together so that that can be.
So just test it.
That's why you're going to do 70 daily content.
You can quickly test a lot of things.
A tactic for you guys,
because you're specifically covert than overt.
It might require you to do a little research on top 40 stuff.
Yeah, we're going to show you on Thursday
like how to go and look at what's trending right now.
And then that would be really helpful.
Yeah. Yeah.
So because you're who might is definitely
probably not listening to Bethel worship yet.
Yeah, that's why I said it's something else.
And that's OK. But for anyone who's listening,
like, think, think, I know it's a Bethel, but they listen to Paul's stuff.
Yeah, yeah, yeah.
Awesome.
And if any of the last any questions we can get to, if not, we can head into the
Facebook group and keep the conversation going there.
I don't see anyone else here.
Let's just go speak gallery.
No one's like a cool.
Awesome, guys. We'll be back on Thursday.
We're going to show you guys how to edit videos very easily and do a batch
of TikTok videos very quickly, kind of all in one sitting.
And then I'll show you some tips on like posting and some other tech things.
We're going to keep doing this,
like more content strategy on this and more tech each week, kind of layer it in.
And the idea is that each week we're going to get more refined.
So what might be a little sloppy now?
And you're like, I don't know if I can do this for eight weeks.
We're going to like get more refined in what we're doing, those 60 second posts.
So, you know, I'm going to be watching your
content, helping you like format things better.
So by the end of these eight weeks, you're going to be pro.
Yeah. Awesome, guys.
Good luck. Go map out your content.
Start thinking through daily videos and we'll see you on Thursday.
Cheers. Bye.