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We're talking about leadership. The third module is effective leadership.

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Here are some thoughts on how to beef up your effective leadership creds. That is next.

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Hello. Hey, I hope you're doing great. Welcome back to the Barry Farrar Show. We're talking

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about leadership. I normally speak to a freedom issue, usually something connected to a current

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event, but since all organizational impact for change starts with leaders, I thought

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I'd provide some quick thoughts in this four-part series. These takes on leadership are certainly

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not everything on the topic, not even close. I've been to a whole lot of leadership seminars

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and I'm sure like you, I've forgotten a whole bunch. I've had the honor of being in leadership

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in some kind of a role for almost four decades. I've even taught some leadership courses.

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And I've got to say that I don't know anything close to all there is out there on good leadership.

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But it seems to me that just about everything on good leadership could broadly fit into

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one of these four words, authentic, artful, effective, and excellent. Now in the first

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module we looked at authentic leadership. Now this isn't a false humility, but simply

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having a sound estimate of ourselves. To gather talented people who have leadership capability

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of their own, we've got to embrace the concept that we can grow and improve. Otherwise we'll

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lose the respect of our most inventive people. Embracing self-assessment and personal improvement

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in light of the functions and the responsibilities of a leader is just healthy. In the second

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module we looked at artful leadership. And this is the ability to practice the nuance

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that's required at the right time to affect positive change with intentional influence.

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Artful leaders understand the priority waiting for the organization, the team, and then the

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need of the moment. They can evaluate their impact through the lens of their primary leadership

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style. And if we become more artful, those learned techniques will help us know when

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to absorb a mistake for the benefit of deep learning, when to build relationship even

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at the expense of a task, when to drill down on the details, when to inspire, when to allow

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more freedom, and when to command, when to coach, and when to develop, and how to subordinate

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yourself to get the big picture goal accomplished. Without authentic and artful leadership, this

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next one, effective leadership, is going to feel perfunctory. Now they will still work,

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but not with the same overall positive cultural impact. So, assuming we have embraced those

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two concepts of authentic and artful, today we look at effective leadership. Effective

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leadership means the ability to get things done through others, your team, your subordinates.

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It also includes the notion of high levels of productivity. It includes a clear understanding

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of authority and responsibility, not only for yourself, but for your team. It's able

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to bank on a well-articulated culture. It drives to performance. There are three primary

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tools to increase your team's output and productivity. First, you've got to articulate a clear culture

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with no more than three concepts. Second, connect the culture to overall goals. And

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then third, simplify and bring into the present day your performance management system. So

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let's go to culture first. You've got to have three areas that you touch. You can name them

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whatever you want, but they've got to cover the following three general concepts. First

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is just really the point of the whole business or the organization, and that's the customer.

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Who's your customer, even in a non-profit? In some form, you need to convey that you

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will deliver an exceptional proactive service. You're thinking in advance of how to take

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care of that customer, and you deliver that service exceptionally well. This transcendent

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purpose requires regular training, anticipating issues, doing it right the first time, even

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asking permission of your customer to solve the real problem. That's a powerful tool,

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by the way, to lower the temperature, and it enables excellent solutions. Teaching your

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team how to define the problem, how to evaluate alternatives, how to decide on the best solution

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and implement that best solution. So proactive service knows the customer's touch points.

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You train your team on how your customer actually feels at each stage. You start with that initial

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awareness of the need that your product or your service touches, and then you walk your

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people through the process that a customer experiences, from awareness to research to

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very

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various distribution channels, to purchase decision,

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to the way in which they make the purchase,

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to usage of the product or the service,

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to overall satisfaction.

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So when you go through that, you're

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providing proactive service, and you're

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delivering a level of customer experience

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that deepens loyalty.

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Proactive service creates a secure customer.

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I've written a lot about it.

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If you want to check out any of my books.

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But that one is huge, and that's got to be the first pillar.

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The second pillar has to do with your team knowing

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their authority and responsibility.

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Authority must match responsibility.

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Authority is the right to take action.

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It's the right to control the outcome,

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and the resources to pull it off.

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Responsibility is the skill to carry out the duties,

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the competence to make good decisions,

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and the willingness to be held accountable.

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This equips your team to succeed.

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It eliminates passing the buck, and it creates a secure team.

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Finally, there's the third pillar,

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and it is continuous improvement.

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And some people like to call it innovation.

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Continuous improvement requires a brutal truthfulness.

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It's got to be transparent.

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It uses very disciplined techniques,

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and it's fast, and it's efficient.

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Continuous improvement identifies the issue,

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and then it plans for an adjustment.

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It implements the change on a small scale.

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Then it analyzes those results, and it

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determines whether it made a difference.

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Was it a good difference?

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And then if the change was successful,

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it implements that change, that improvement, on a wider scale.

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And then it takes it to scale.

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Over time, this creates a new and better process,

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and it can be quite dramatic.

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Continuous improvement understands

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what's better than before.

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It does what's better, and then it creates a secure business.

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Why is that?

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Well, you end up competing with yourself

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before the competition vanquishes you.

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That's why.

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Some organizations prefer to call this pillar innovation,

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and I've done that before in some of my companies,

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and that's great too.

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But in reality, most businesses, it's

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difficult to measure innovation.

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But continuous improvement, it's easier to observe.

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It's easier to manage and deliver.

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But either way, you need to be changing for the better

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in measurable ways.

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So those three pillars, some rendition of proactive service,

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authority and responsibility for your team,

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and continuous improvement will give you

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a secure customer, a secure team,

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and a secure organization.

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So once you have your culture easily understood,

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you're ready to connect the culture to your business

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or your nonprofit's goals.

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You can now run with your performance management system.

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And I'm going to call your team executives just

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to make it easy on me.

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I'm usually dealing with executives.

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Not all of you might be at that level

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where you're dealing with executives

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under your chain of responsibility and authority,

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and that's fine.

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You can just replace executive with employees or team members.

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So anyway, it's just easier for me

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to do it that way instead of going back and forth.

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So each of your executives should

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have very clear objectives and goals.

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I usually try to keep it to four at the most.

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For example, your CFO may have one of his goals

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to implement a cybersecurity solution.

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He's going to have to update it as soon

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as he gets that implemented, but that

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might be one of his goals.

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The performance management system that we use

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combines three things, a problem-solving approach

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with an old-school managed-by-objectives

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results-based approach, along with the third piece, which

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is a strong use of an attribute-supported assessment.

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So what this does is it provides useful professional

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development opportunities.

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And if it's managed properly, it's very productive.

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But it does look back.

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It's pretty straightforward to make

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the goals and the objectives clear.

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That's what you did last year for this review.

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You either raised the money or you didn't.

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You either grew the company or you didn't.

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You either spent according to budget or you didn't.

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But how do you make attributes objective?

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Well, in my experience, there's two things.

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First, you allow the executive to weigh in.

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This discussion with the executive

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honors their assessment and enhances your ability

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to work together with a problem-solving approach.

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If you manage expectations properly,

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they'll not inflate their scores.

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Second, you provide 10 to 14 subcategories

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to flush out an objective score for each category.

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For example, under work ethic, we have 11 items to score.

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That's how we're trying to make this concept,

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this nebulous concept of work ethic, more objective.

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We score the overall degree to which the work habits are

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correlated to the goals.

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When the person arrives and leaves work,

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we score the pace of work, the efficiency of the pace of work,

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the quality of the work.

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Then we're going to rank the work habits

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by what the executive is really best at.

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And we use six.

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You can use whatever you want.

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But we go with developing, planning, controlling quality,

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maintaining, attending to detail, and managing people.

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So those six, we score and rank them with them.

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or the skill demonstrated by the executive,

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the degree to which the executive functions,

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like an owner or a bureaucrat, the degree

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to which the executive plans ahead and anticipates issues

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effectively.

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By the way, as I mentioned, we give this review system

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unscored to the executive in advance.

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He or she will score it themselves

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before the actual meeting with you.

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In my experience, most of the time,

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we come to agreement for each score.

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And we can use whatever, I mean, you

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can use whatever system you want.

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We found that it's best to use a 1 to 7 range.

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So we convey that a 1 is pretty lousy

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and a 7 is close to perfect.

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So let's be realistic and honest with each score.

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Most of them are going to be in that 4, 5, or 6 range.

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Work ethic is one characteristic that we look at.

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But then we also cover personal characteristics.

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We score how confident the executive

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is in front of others with issues that he understands.

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And also, we score how confident the executive

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is in front of others with issues she does not understand.

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We want to make sure that he or she can stand in front

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of people the right way and be honest and communicate

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a fair level of confidence.

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We also score how confident others

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are in the executive's decisions and in their judgment,

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how mature the executive is in a variety of contexts,

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how flexible or rigid the executive is to adapt

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to varying circumstances, how stable and calm or too easily

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alarmed he is under pressure.

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Does he meddle after he's delegated?

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Still, under personal characteristics,

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we score how frequently the executive designs or invents

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better ways of doing things.

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This is that continuous improvement piece.

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How open or intransigent is he to new ideas?

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The range of information she can handle.

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We look at the ability that he has

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to inspire others or her receptivity to correction.

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The image that he gives off.

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Is it professional?

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And we also score the executive's attentiveness

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to details.

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Are they accurate?

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Do they do a good job of that?

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And the level of initiative and how well she embraces change.

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So that's personal characteristics.

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Then the next category that we have is relationship building.

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Here we score the impact that the executive

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has with his peers, the impact she has with her superiors,

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the impact he has with his subordinates.

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Are they more equipped than before?

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We score the impression the executive

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leaves with the customer.

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How close does it get to being invaluable?

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We score the impression the executive

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leaves with a prospective customer, with vendors,

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and with the public.

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Is he viewed as wise, impressive, or not so much?

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We score the executive's diplomacy and persuasion

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skills.

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Are they artful and highly developed?

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The final attribute we score is in the category

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of job performance.

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So this is usually pretty easy to assess.

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What's the executive's technical grasp of his job?

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What's his aptitude for new concepts?

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We score his time management skill,

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how consistently he completes his job duties,

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how dependable she is to follow through on her projects.

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We score her ability to be an effective steward of company

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resources.

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Does she get quality at the best price?

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We score the decisions that he made in light of his authority

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and responsibility.

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Is he a solid problem solver?

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We score each of the objectives that he

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had from last year, usually not more than four, a lot of times

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just three.

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What was his degree of success on each of those objectives?

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And we do that on a 1 to 7 scale.

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And that's pretty objective, that one.

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Did he accomplish his goals or not?

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And overall, how did the executive

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perform compared to the expectations that we had?

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So then we look forward.

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Over the next year, what are the objectives and the goals?

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What training and development and other support

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do you need to get that done?

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And this is really an effective performance review system

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that we've used for quite a number of years

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in a variety of different industries.

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It's proven to be a very useful tool,

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but it's too comprehensive to be effective regularly.

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It's really best once a year or even once every two years

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with a more abbreviated version on the in-between years.

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And of course, depending on the position,

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you're going to shrink some of those characteristics.

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What we like about this performance management approach

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is it allows the executive to negotiate with us

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on the scores.

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She might recall something we forgot.

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That's OK.

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We want it to be fair and accurate.

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We like the hard-hitting and clear managed

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by objectives element.

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00:14:41.480 --> 00:14:43.160
Are we getting stuff done?

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00:14:43.160 --> 00:14:44.600
Are we accomplishing our goals?

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00:14:44.620 --> 00:14:47.220
We wanted to triple in three years, did we?

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You can't argue with metrics.

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We either accomplished that growth goal or didn't.

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We also like the honest attempt to make attributes,

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like work ethic, objective.

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We've found that it keeps the team motivated.

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They know that there's no.

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no traps, there's no hidden formulas,

295
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there's no attempt to triangulate anybody.

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It's just an honest endeavor to improve at every level.

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00:15:09.840 --> 00:15:13.720
So a formal written review is a very useful approach,

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00:15:13.720 --> 00:15:16.160
especially if you're direct and truthful.

299
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We try to decouple the time of the review

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00:15:18.760 --> 00:15:20.120
with the time of the raise.

301
00:15:20.120 --> 00:15:22.040
And that might sound unusual, but we

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like to have it separated.

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A lot of companies disagree with that approach, and that's fine.

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I'm not here to argue with you on it,

305
00:15:27.620 --> 00:15:29.180
but we found that the person is just

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00:15:29.180 --> 00:15:32.500
focused on the raise if they're coupled with the review.

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00:15:32.500 --> 00:15:35.420
So we just eliminate that whole expectation.

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We really want the individual to think and to continue to grow,

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to know what his strengths and weaknesses are,

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00:15:40.700 --> 00:15:44.300
and to know what level of support

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we're going to provide him, and for him

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to know that we're really for him

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and that we're willing to support him.

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The formal review takes a chunk of time,

315
00:15:52.500 --> 00:15:54.540
but it's a helpful self-assessment,

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and it's a great professional development tool,

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at least in our experience.

318
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Having said all that, reality kicks in.

319
00:16:03.420 --> 00:16:07.100
You cannot wait a year to let your guy or gal

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00:16:07.100 --> 00:16:09.500
know how well they are doing.

321
00:16:09.500 --> 00:16:11.780
So we endeavor to simplify and bring

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00:16:11.780 --> 00:16:14.780
into the present day the performance management system.

323
00:16:14.780 --> 00:16:17.060
So that performance management system I just described,

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00:16:17.060 --> 00:16:20.340
that's the performance review, but that system is good.

325
00:16:20.340 --> 00:16:22.180
It's effective, but it takes a lot of time.

326
00:16:22.180 --> 00:16:25.100
So to get the most out of each of your people,

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you need a regular, less formal communication, which

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00:16:28.260 --> 00:16:30.660
helps drive great performance.

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00:16:30.660 --> 00:16:32.860
At the end of the day, there's really

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just four basic questions everyone wants an answer to.

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00:16:37.420 --> 00:16:40.900
Number one, what do you want me to do?

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Number two, what does it look like when it's done well?

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00:16:44.940 --> 00:16:48.020
Number three, how will you help me when I need it?

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00:16:48.020 --> 00:16:51.060
And number four, will you periodically

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00:16:51.060 --> 00:16:53.580
let me know how I'm doing?

336
00:16:53.580 --> 00:16:56.740
And since everyone is busy, I think

337
00:16:56.740 --> 00:16:58.780
it's a great practice to initiate

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00:16:58.780 --> 00:17:01.340
these questions with everyone on your team fairly regularly.

339
00:17:01.340 --> 00:17:03.500
You can't just wait for them to ask you.

340
00:17:03.500 --> 00:17:05.780
So you go up to your executive or your employee,

341
00:17:05.780 --> 00:17:09.740
and you say, do you feel you know what I want you to do?

342
00:17:09.740 --> 00:17:11.660
I mean, that can be a simple stand-up meeting.

343
00:17:11.660 --> 00:17:13.900
It could just take 30 seconds.

344
00:17:13.900 --> 00:17:15.579
The next question at some point doesn't

345
00:17:15.579 --> 00:17:17.220
have to be in that same meeting.

346
00:17:17.220 --> 00:17:18.940
Hey, do you think you know what I

347
00:17:18.940 --> 00:17:22.740
think a job done well looks like here with this objective?

348
00:17:22.740 --> 00:17:24.060
I'm just kind of touching base.

349
00:17:24.060 --> 00:17:26.980
Do you think I have communicated that to you effectively?

350
00:17:26.980 --> 00:17:29.180
And this might involve a little more coaching or data

351
00:17:29.180 --> 00:17:32.420
gathering, but it can still be done fairly regularly.

352
00:17:32.420 --> 00:17:34.580
And then, do you know that I will

353
00:17:34.580 --> 00:17:38.340
do what I can to provide you support when you need it?

354
00:17:38.340 --> 00:17:40.340
I mean, this can be followed up with a simple,

355
00:17:40.340 --> 00:17:42.260
do you need any help on anything right now?

356
00:17:42.260 --> 00:17:44.920
I mean, you might find that your executive has been holding back

357
00:17:44.920 --> 00:17:47.260
on something, maybe even just out of embarrassment.

358
00:17:47.260 --> 00:17:52.260
And you can help solve that problem right now

359
00:17:52.300 --> 00:17:55.940
and reinforce that you're an even-handed leader

360
00:17:55.940 --> 00:17:58.820
and support that person, that executive,

361
00:17:58.820 --> 00:18:00.220
that employee of yours.

362
00:18:00.220 --> 00:18:02.540
Then finally, that fourth question

363
00:18:02.540 --> 00:18:04.300
that now you're kind of initiating

364
00:18:04.300 --> 00:18:06.060
instead of waiting for them to tell you

365
00:18:06.060 --> 00:18:07.500
whether or not it's been answered,

366
00:18:07.500 --> 00:18:11.480
do you feel I give you helpful feedback

367
00:18:11.480 --> 00:18:13.380
on a regular enough basis?

368
00:18:14.380 --> 00:18:16.660
Let her answer that question.

369
00:18:17.700 --> 00:18:20.820
And don't say, well, hey, you're doing fine.

370
00:18:20.820 --> 00:18:22.820
Give her something concrete.

371
00:18:22.820 --> 00:18:25.360
The reality is we need to make the performance management

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system fluid.

373
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It's got to be kind of part of everyday conversation.

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00:18:29.460 --> 00:18:31.660
To do that, there's really five skills

375
00:18:31.660 --> 00:18:34.480
that you can easily self-develop to make sure

376
00:18:34.480 --> 00:18:38.260
that the feedback that you're delivering really is useful.

377
00:18:38.260 --> 00:18:41.140
Number one, active observation.

378
00:18:41.140 --> 00:18:42.220
Look around.

379
00:18:42.220 --> 00:18:46.340
This is just getting out of your day-to-day tasks

380
00:18:46.340 --> 00:18:49.180
long enough to understand the context, the actions,

381
00:18:49.180 --> 00:18:51.020
and the interactions of your executive.

382
00:18:51.020 --> 00:18:53.340
Just actually observe them.

383
00:18:53.340 --> 00:18:55.300
Number two, a clear POR.

384
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Establish a point of reference.

385
00:18:58.440 --> 00:19:00.820
It's just not fair if your executive,

386
00:19:00.820 --> 00:19:02.340
your employee, your subordinate

387
00:19:02.340 --> 00:19:04.420
doesn't know what's in your mind.

388
00:19:04.420 --> 00:19:08.000
So take a little extra time to clarify the goals,

389
00:19:08.000 --> 00:19:11.160
your desires, the responsibilities that he or she has

390
00:19:11.160 --> 00:19:13.180
at the beginning of the period or the event

391
00:19:13.180 --> 00:19:14.420
that's being evaluated,

392
00:19:14.420 --> 00:19:16.600
and then have them say it back to you.

393
00:19:16.600 --> 00:19:18.820
I've learned that as a general rule of thumb,

394
00:19:18.820 --> 00:19:21.660
this whole thing takes an extra 15 minutes.

395
00:19:21.660 --> 00:19:23.620
But if I'll do that,

396
00:19:23.620 --> 00:19:26.580
just 15 more minutes of effort upfront,

397
00:19:26.580 --> 00:19:27.860
it'll make it clear,

398
00:19:27.860 --> 00:19:31.700
and then it'll establish this point of reference

399
00:19:31.700 --> 00:19:34.620
with my team with clarity.

400
00:19:34.620 --> 00:19:37.220
Then number three, leading questions.

401
00:19:37.220 --> 00:19:38.980
Now, for people that are leaders,

402
00:19:38.980 --> 00:19:42.500
they're usually high D driver leaders, this is hard.

403
00:19:42.500 --> 00:19:45.400
Yet if we seek to understand what took place,

404
00:19:45.400 --> 00:19:46.500
it's very helpful.

405
00:19:46.500 --> 00:19:48.660
So good questions just help facilitate

406
00:19:49.500 --> 00:19:52.020
the executive's evaluation of the experience themselves.

407
00:19:52.020 --> 00:19:53.260
So they're thinking it through

408
00:19:53.260 --> 00:19:55.780
instead of you just answering it or just solving it.

409
00:19:55.780 --> 00:19:58.880
It's also more effective than just direct teaching.

410
00:19:58.880 --> 00:20:00.380
This is where we endeavor to.

411
00:20:00.000 --> 00:20:02.720
deploy some of the coaching leadership style.

412
00:20:02.720 --> 00:20:04.320
Executives remember things longer

413
00:20:04.320 --> 00:20:05.640
when they've come to it themselves.

414
00:20:05.640 --> 00:20:07.680
They've got a deeper learning experience

415
00:20:07.680 --> 00:20:09.600
if they come to finding through questions

416
00:20:09.600 --> 00:20:13.600
that you're asking that they have an answer themselves.

417
00:20:13.600 --> 00:20:16.240
And you know you're doing this right

418
00:20:16.240 --> 00:20:20.600
if you're using more what and how questions than why.

419
00:20:20.600 --> 00:20:21.880
Why kind of goes to solve it.

420
00:20:21.880 --> 00:20:23.240
Let's just get this over with.

421
00:20:23.240 --> 00:20:26.000
What and how allows for some process.

422
00:20:26.000 --> 00:20:29.160
The goal here is to help your team learn from,

423
00:20:29.160 --> 00:20:32.040
think about and evaluate their own experience.

424
00:20:32.040 --> 00:20:35.520
And honestly, that is gold.

425
00:20:35.520 --> 00:20:39.160
Number four is deliberate listening.

426
00:20:39.160 --> 00:20:42.640
This literally demands concentration from most of us.

427
00:20:42.640 --> 00:20:45.200
I mean, most of us leaders are just lousy at listening.

428
00:20:45.200 --> 00:20:48.480
We're wanting to talk and have other people listen to us.

429
00:20:48.480 --> 00:20:50.400
Yet when we truly listen,

430
00:20:50.400 --> 00:20:52.640
it creates an atmosphere for meaningful interaction

431
00:20:52.640 --> 00:20:54.800
and we must listen well to understand

432
00:20:54.800 --> 00:20:56.680
and provide good feedback.

433
00:20:56.680 --> 00:21:00.160
Listening will help formulate better questions as well.

434
00:21:00.160 --> 00:21:03.360
And then finally, number five, direct feedback.

435
00:21:03.360 --> 00:21:06.800
So now you can give the executive your score, so to speak.

436
00:21:06.800 --> 00:21:09.240
Don't overqualify, don't hem and haw.

437
00:21:09.240 --> 00:21:11.080
It actually makes it worse.

438
00:21:11.080 --> 00:21:14.120
For example, what I'm observing

439
00:21:14.120 --> 00:21:16.520
or what I'm understanding is, and then just say it,

440
00:21:16.520 --> 00:21:18.360
don't soften it more than that.

441
00:21:18.360 --> 00:21:20.280
It's just, this is what I'm understanding.

442
00:21:20.280 --> 00:21:22.760
Your executive already knows that you're for him

443
00:21:22.760 --> 00:21:24.680
if you're leading him properly.

444
00:21:24.680 --> 00:21:26.240
Then you continue.

445
00:21:26.240 --> 00:21:28.880
You're struggling a bit here in this area

446
00:21:28.880 --> 00:21:31.400
and you would serve yourself and your team better

447
00:21:31.400 --> 00:21:32.440
if you did this.

448
00:21:32.440 --> 00:21:35.120
And then just be direct, just say it.

449
00:21:35.120 --> 00:21:36.800
This is the instruction.

450
00:21:36.800 --> 00:21:39.080
This is a challenge or counsel.

451
00:21:39.080 --> 00:21:40.880
People are starving for it.

452
00:21:40.880 --> 00:21:42.240
Don't be afraid.

453
00:21:42.240 --> 00:21:44.880
It will help you and him or her.

454
00:21:44.880 --> 00:21:46.200
Don't beat around the bush.

455
00:21:46.200 --> 00:21:49.520
It's either a word of instruction, a challenge to improve.

456
00:21:49.520 --> 00:21:51.280
It's counsel or advice

457
00:21:51.280 --> 00:21:53.960
and it's all pointing toward being better.

458
00:21:54.000 --> 00:21:56.600
People love it when they're on the receiving end of it.

459
00:21:56.600 --> 00:21:58.400
It makes them more effective.

460
00:21:58.400 --> 00:22:03.120
So the effective leader uses the four questions

461
00:22:03.120 --> 00:22:07.520
and the five skills to help the executive learn

462
00:22:07.520 --> 00:22:09.720
in a fair and open way.

463
00:22:09.720 --> 00:22:13.480
And it causes him to want to develop and get better.

464
00:22:13.480 --> 00:22:14.760
And it works on the fly.

465
00:22:14.760 --> 00:22:16.760
You don't have to have this long sit down.

466
00:22:16.760 --> 00:22:18.880
You don't have to schedule it out in advance.

467
00:22:18.880 --> 00:22:22.120
Just create a culture where you own your own mistakes

468
00:22:22.120 --> 00:22:24.680
and where everyone has permission to ask questions

469
00:22:24.680 --> 00:22:26.840
and everyone knows that you're on their side

470
00:22:26.840 --> 00:22:28.520
and where it's okay to be human

471
00:22:28.520 --> 00:22:32.480
and where it's also expected that we grow and improve

472
00:22:32.480 --> 00:22:34.760
and you should be able to increase the productivity

473
00:22:34.760 --> 00:22:36.960
of everyone on your team.

474
00:22:36.960 --> 00:22:40.560
And that makes you an effective leader.

475
00:22:41.560 --> 00:22:43.680
So we've talked about the authentic leader.

476
00:22:43.680 --> 00:22:45.360
We've talked about the artful leader

477
00:22:45.360 --> 00:22:47.720
and just now the effective leader.

478
00:22:47.720 --> 00:22:51.360
Next time we close things out with the excellent leader.

479
00:22:51.360 --> 00:22:53.320
Until then, to your freedom.

480
00:22:53.320 --> 00:22:55.560
Hi, I'm David Farah.

481
00:22:55.560 --> 00:22:57.680
Thank you for listening to my dad's podcast,

482
00:22:57.680 --> 00:23:00.240
The Barry Farah Show, Culture Shift.

483
00:23:00.240 --> 00:23:03.800
Click subscribe now to be sure you don't miss an episode.

484
00:23:03.800 --> 00:23:06.480
Share this podcast with your friends on social media

485
00:23:06.480 --> 00:23:09.840
and give The Barry Farah Show your five-star rating.

486
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