Key two, reach your unique who with your unique message, and it is unique.
You think, well, the gospel is for everyone, and it is.
But what's unique is you, the carrier of the gospel, the carrier of Christ in your context,
with your perspective, with your background, with your experience, with your unique testimonies,
a breakthrough with the Lord.
That in there is a message.
So my story was, I never had clarity on that, because whenever I thought there was a message
stirring in my heart, it was more or less like, I just want to reach people for Jesus.
It just stayed very vague in my head and my heart, because I wasn't really processing
it with the Lord.
Like the idea of what has been redeemed in me, I want to restore in others.
So part of my story, and some of you have heard it, is I hit a wall, and I was on the
brink of burnout.
And the problem was, I thought it was normal, because I was living this busy Christian life,
and I thought to be a good Christian, I had to be a busy Christian, and it brought me
to a place of severe anxiety, chronic panic, to where I almost couldn't function.
And I thought, if this is where this Christian life leads me, I don't know if I want to continue
living this life, to be quite honest.
And the Lord met me in that very low place with two promises.
The first was in John 14, 27, and the second was in John 16, 33, where Jesus promises us
not just generic peace, but His peace.
And in John 16, He says, in this world you will have trouble, but take heart, I've overcome
the world.
And I realized, oh my goodness, this perfect life that I was trying to obtain through all
of my busyness and doing, is not what I've been promised.
I haven't been promised a perfect life, I've been promised perfect peace.
The Lord took me on this journey with my Prince of Peace, learning how to live in perfect
peace.
So that was my testimony, that's how I began to have a deep experience with the Lord.
My encounters with Him were with the Prince of Peace.
And so in that season of my life, as I overcame anxiety, this place, this very low place of
burnout, became a place of redemption for me.
And then I carried this deep desire to restore that in others.
And there was this authority for me to do it, because it wasn't theory, it was my experience
with the Lord.
I had walked through the valley, I was standing on this mountaintop in this specific area
of my life, and I wanted to help bring others out of the valley into the mountaintop.
And maybe you guys have had, I'm sure you guys have had testimonies similar to that,
maybe in different areas of your life, places of breakthrough.
Your message is in there.
That's your message.
The gospel that you preach is through the lens of that testimony, that breakthrough,
that experience, that encounter.
And so you have a unique message, and it's for a unique somebody.
So I have to give my business mentor, Pedro Odeo, credit for this, because he opened my
eyes to the idea that I wasn't called to the whole world.
I was called to my world.
And I wasn't sure I agreed with that when I first heard him talk about that, because
I'm like, what do you mean I'm not called to the whole world?
But the point being that if I was called to the whole world, there's no need for Bruce.
There's no need for Tamara.
There's no need for Sheila or Michelle, because you guys could go on vacation, because if
I'm called to the whole world, then I've got it covered.
But I'm called to my world, and Bruce is called to his world, and you're called to your world,
and then when we're reaching all of our worlds, the whole world will be reached.
And the beauty of this clarity was that it gave me permission to wholeheartedly go after
my who.
And so I had this conversation with the Lord, kind of from a place of frustration, saying,
okay, I know my message is about peace.
I would have conversation with friends, and I would share my testimony, and they're like,
you need to write a book.
You need to be telling more people about this message.
But this tension point for me was like, I don't actually know how to start getting it
out there, and I don't know how to start talking about it, because it's years in the making,
and what language do I use?
If I talk about the prophetic aspect of it, am I going to lose people who aren't Christians
yet or who have no context of that?
All the questions, right?
And the Lord said, Linz, go back to the words I've already spoken to you.
Your who is in those words.
I pulled out a word from 2017 where this friend of mine had given me this word about reaching
the rosy, the riveters in the kingdom, women of power who are going to roll up their sleeves
and take on territory for the kingdom.
And he put a specific friend in mind.
As I was reading through that word again, it became this fresh word again, and he put
this one friend in mind, and he says, reach her, and you'll reach the many.
And so when I showed, and then I still didn't know it was a podcast.
didn't know if it was a book,
didn't know if I was supposed to like,
start reaching out to conferences
that were reaching this, you know, type of person.
And this friend was, I was on Instagram,
and she had asked, does anyone know of a daily podcast?
I'm looking for a short, audible fist bump
to remind me that God is in everything.
And he was like, this is what your who is asking for.
And I thought, I can do that.
So I messaged her, I said, give me 24 hours.
It took me three days, not 24 hours,
but that's how posture began.
It was like, this is what my who needs.
This is how I'm gonna start getting my message out there
and reaching her.
And the clarity in reaching her was,
I knew what language to use.
Like, I knew how to talk about it.
Like, think about this.
Like, Jesus had a who, right?
Like, he said, I've not come for,
the physician doesn't come for the healthy,
he comes for the sick.
I didn't come for the righteous, I came for the sinners.
He spoke in parables to the crowd.
He spoke more plainly to his disciples.
Even Paul talks about this,
and some people get confused,
because they're like, well, Paul said,
I am all things to all people,
but he says in that, it's 2 Corinthians 9,
where he's talking about that.
He says, for the Jews, I'm a Jew.
For the Gentiles, I'm a Gentile.
Like, he was talking about, know your context
and know who you're talking to.
Have some clarity so that you can show up powerfully
and not get bogged down with some generic message
that you're hoping to reach everyone at one time.
Who's your who for this season?
And we'll talk about that a little bit later tonight
through our homework, but yeah.
Can you give just a couple, let's give some keys for that.
Yeah, let's give some keys for the message.
For how to message, yeah.
Because if people are like, so ask yourself,
what is your testimony?
That's a great question.
Like, where have there been areas of breakthrough?
What has been redeemed in you
that you want to restore in others?
What has been your story with the Lord?
I think your message is in there somewhere.
What are some life verses
that have just always resonated with you?
Or what are some promises that you have held onto
and that you have experienced breakthrough in?
Like, for me, with these messages,
like these promises of peace.
And later, Isaiah 26, three,
where the promise of perfect peace is found.
That was foundational for me.
And this message of this is my,
this is the lens in which I'm gonna show up
and speak to people.
In there is your message.
Those are some questions you can be asking yourself
to get more clarity on your message.
And with your who,
here's some questions you can ask yourself.
Who do I already have favor with?
Like, I joked with our coaching group,
I think it was this week or maybe it was the week before.
Maybe I said it on one of the webinars that we were on.
But I said, I think looking back,
the Lord gave me that friend and said,
hey, your who is millennial women who know me already
but need to be reminded of their identity in Christ.
I think he gave me that in his kindness
because he knew I wouldn't be intimidated by it.
And I would actually just start.
Because it was my peers, right?
And in many ways,
there are people I already had favor with.
It was easy for me to show up and talk to them.
Again, remember the desire conversation we had earlier?
Like, too often we're taught like,
if it's something that we want, it must be the opposite.
Like if it's bringing us a lot of pain,
then that must be the thing the Lord
is like wanting us to push through, right?
No, like it might be uncomfortable,
but you'll be comforted in it
knowing that the Lord is with you.
And so it wasn't like the most comfortable thing
for me to start showing up online and showing my face.
But it was someone that I felt like I had favor with,
I could easily talk to.
And Michelle said it,
sometimes our who is who we were a few years ago.
That's exactly right, Michelle.
Sometimes your who is who you used to be.
Like remember I said, I was on the mountain.
I'd already walked through that valley.
I wanted to make it,
I wanted to accelerate the journey in the valley
for the people coming in behind me.
So that's something you can be asking yourself.
What are some prophetic words you received?
If you're in a prophetic community,
if you've been around the prophetic
and you received words, you recorded them,
go back to those words.
Sometimes we're always craving the fresh word from the Lord,
but his word is still alive and active
even if he spoke it years ago.
So maybe in that, you'll find that he's pointed out to you,
hey, this is who you're called to.
This is who I want you to be speaking to.
This is who I want you to be ministering to.
And then the last question,
who do you want to reach?
That's right.
Who do you actually want to reach?
Who do you want to reach?
I like reaching millennial women.
It's not a drag for me.
And the beauty is, is that as I niched down,
I became clear.
So I was able to be way more confident in me coming online,
but I'm reaching way more than millennial women.
There's men that listen to my podcast.
There's women of older generations.
There's Gen Z listening to my podcast.
We were at someone tell us like,
hey, my friends are listening to this
and they're in the Gen Z,
they're in Generation Z.
So like, it's wonderful,
but I'm still coming and showing up for my who.
people are being blessed, but I don't feel like I have to like change my message or slow down
because it just is going to make it more generic. And at the end of the day, what's going to
disrupt people's scroll is them feeling seen and known. Isaac in our membership group brought this
up this past week. People just want to be seen and known. It's so true. They are longing to be loved
because they were created for love. So they are looking for that. It is inherent in their DNA.
And when you show up and you are speaking their language, speaking as if you're speaking directly
to them, sharing stories that they resonate, sharing backgrounds and scenarios that they're
like, oh yeah, that's my story too. It is going to disrupt all the generic information that's
floating around the internet. That's so good. And guys, we just want to bring this back.
You know, we're talking about who, talking about your message. Again, I want to, I'm, I'm a very
visual person, so I love to have these visualizations. We, we say like, you got to
remember through all this thing that your who, your followers are real people. And right, sometimes
like, imagine if like that who, that very niche specific who, you could fill a room, you know,
a 50 with, right? Some of you guys have followings of 50 or so people, you know, following you on
Facebook, for example. If you grew that to a thousand, right? Like just think about your specific
who could fill this space of a thousand, right? And then ultimately filling a stadium, right? We're
coming back to that. We just want to help you guys get that visualization. When you guys go and you
niche down on your who, you get so specific about who you want to speak to and what you want to
share with them. It actually is gets, it creates clarity for people and they actually know what
they're getting when they come to you. They know they're going to start following you. They're
going to start, because it actually has the opposite effect. I think the one thing people have
a hard time getting over is, or kind of visual imagining is, they feel like the tighter they
niche that down, the less, the fewer people is. And that is definitely just coming from some place
of a scarcity mindset, right? We got to have to, the world is a massive place. Like we looked here
earlier, there are billions of people online. There's definitely way more than 10,000 people
that in your specific niche that they can actually, you know, that want to follow you. So very, very
There's freedom in this. Absolutely. Awesome. So that's, that's key number two is just your
getting your message nailed down and your who nailed down and getting really specific about
that. Guys, this is stuff that like, we've been in business for 12 years and we've been helping
content creators. It's something we've just kind of learned in the last few years through mentors
and other things. We didn't have this concept a few years ago about niching down that small.
This is, well, we didn't apply, I will say from a marketing background, the idea of having, you
might, you've heard of like have your avatar and like, yeah, that, but I never applied it to
my message. I never gave myself permission because I always felt like I have to be
all the things for everyone. It changed the way that I did ministry and it made so much
more. I feel like I'm making much more impact by being niche. Okay. So that's, that's key number two.