We're going to dive into key number three, it's a quick one, and then we're going to
get into some homework.
The third key here is to use creative reps to build momentum.
And this is something that you kind of had to learn when you started down this path of
becoming a creator.
It required a lot of reps, like we use the example of going to the gym, right?
Like you don't just go into the gym and just go to the heaviest weight and then like,
and hurt yourself somehow.
You go in and you work up those reps to get, build up the muscle, to build up the technique.
So that's how-
Yeah.
What social media rewards, let's talk algorithms, because again, we're talking about leveraging
what already exists, is consistency.
Is you showing up consistently?
It's not you having like one wow factor piece of content and you're like, okay, well now
like this is so good and it's going to like go viral.
I think that everyone wants to go viral when the goal is actually to add value.
Going viral is not as helpful as you think it is because again, when you go viral, sometimes
you're hitting a lot of different people and it's not actually the people that want to
hear from you or need what you have.
So you showing up consistently is the goal.
Showing up consistently doing what?
Showing up consistently adding value.
So this was something where I had to do this several times.
I had to, and not just like, oh, I'm going to record a bunch of videos and pick my favorite,
but I had to commit to posting regularly, publishing the actual thing, even if it wasn't
perfect.
Right?
And what that was doing was I was getting more comfortable with the camera each time.
I was getting more comfortable being out in the digital landscape.
I was learning how to use tech and tools more efficiently.
And that only happened because I had chosen to show up consistently and do the rep.
Can we show just the graphic of the rep?
Like when we're talking about a rep?
Absolutely.
This is kind of what we, and we're going to talk about this a lot tomorrow, but it's this
process of planning out your episode, writing it down, figuring out what you want to say,
producing it.
You have to actually record it and create, typically we're going to talk a lot about
video tomorrow.
So you're recording the video and then publishing it.
Where do you publish it?
Which platforms?
How do you publish it?
And then promoting it.
Hey, sharing it with people, getting it out there.
And then guess what happens?
You start all the way over again with planning.
And so this is something that as a kingdom messenger, we want to develop those muscles.
Like Lindsay said, going from a consumer to a creator, this is what creators do.
They plan, produce, publish, promote, and then they just do it over and over again.
And it gets easier and easier as you build up these muscles.
Like Lindsay said, some people say, well, I'm just not comfortable being on screen.
It's probably because you just haven't done it a lot, right?
And that's okay.
And so, you know, I remember, I mean, when Lindsay started hers, she doesn't mind me
sharing the story.
Like she, she would do sometimes like 60 and 70 takes like to get her four minute episode
just the way she wanted it.
But that was 70 times of talking to the camera and getting comfortable talking to the camera
and figuring out and then, and she would listen back to them.
So you would, you would record it, you'd play it back.
Because I was so new at it.
I was so new at it.
Who here hates watching a video of yourself or listening to a voice memo or something?
I mean, it is horrible, right?
And you have to get used to that, like watching it.
And it's, you know, there's a whole problem.
We're gonna go through it tomorrow.
Some, some tips on that.
But what Bruce was really helpful with was he would not let me let it sit on a folder
in my computer.
So there were, there were days, guys.
Like I'm going to be real honest with you, because I was at the time I was posting daily.
I was doing a daily podcast.
Now it's weekly, but at the time it was daily.
So I would sometimes be up late getting the next morning done, because this is what I
committed to.
It's what I told my who they can expect from me.
I'm going to do daily podcasts.
So that's what I set out to do.
And I would go to bed and I would, knowing that I had scheduled it to go out early that
morning and I would wake up with a stomachache being like, do I, did I sound stupid?
Like, did I make any sense?
Like all the questions in my head, like not even wanting to like go and like look and
see if there was comments.
Right.
But like, again, the creative rep of like, I published it.
Now I need to go and like engage with people because part of promotion is just you engaging.
It's you commenting back because algorithms saying like, Hey, you're an active content
creator.
We're going to like boost this a little bit more.
And every time guys, when I was expecting someone to be making fun of me or leaving
a hate comment, instead there'd be a comment saying, this is just what I needed today.
And so I think there's so much dialogue happening, like critical criticism, dialogue, critical
dialogue happening in our heads that's not even real, that this creative rep helps us
break through.
It does, yeah.
It breaks those cycles.
I'm not gonna get stuck here and I'm not gonna get stuck there
because I have to go here and I have to finish there.
And then I'm gonna do it all over again
and I'm gonna do it all over again.
And there's so much learning and growth in that process
that I've actually learned to love it.
It's not always easy, even now, like two years in.
It's hard sometimes to get an episode out,
especially when there's so many things happening in life.
But the Lord and me are like, this is our thing.
This is what we do.
We plan and we produce it together
and we publish it and then we promote it.
And there's joy and delight that happens there.
And I can see my growth, even a couple months ago,
I'm like, oh, I feel like I'm even communicating
that concept even better and saying it better.
So don't despise the process.
Do the hard work of the creative reps.
Right.