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We're going to dive into key number three, it's a quick one, and then we're going to

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get into some homework.

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The third key here is to use creative reps to build momentum.

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And this is something that you kind of had to learn when you started down this path of

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becoming a creator.

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It required a lot of reps, like we use the example of going to the gym, right?

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Like you don't just go into the gym and just go to the heaviest weight and then like,

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and hurt yourself somehow.

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You go in and you work up those reps to get, build up the muscle, to build up the technique.

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So that's how-

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Yeah.

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Yeah.

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What social media rewards, let's talk algorithms, because again, we're talking about leveraging

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what already exists, is consistency.

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Is you showing up consistently?

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It's not you having like one wow factor piece of content and you're like, okay, well now

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like this is so good and it's going to like go viral.

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I think that everyone wants to go viral when the goal is actually to add value.

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Going viral is not as helpful as you think it is because again, when you go viral, sometimes

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you're hitting a lot of different people and it's not actually the people that want to

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hear from you or need what you have.

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So you showing up consistently is the goal.

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Showing up consistently doing what?

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Showing up consistently adding value.

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So this was something where I had to do this several times.

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I had to, and not just like, oh, I'm going to record a bunch of videos and pick my favorite,

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but I had to commit to posting regularly, publishing the actual thing, even if it wasn't

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perfect.

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Right?

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And what that was doing was I was getting more comfortable with the camera each time.

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I was getting more comfortable being out in the digital landscape.

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I was learning how to use tech and tools more efficiently.

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And that only happened because I had chosen to show up consistently and do the rep.

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Can we show just the graphic of the rep?

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Like when we're talking about a rep?

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Absolutely.

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This is kind of what we, and we're going to talk about this a lot tomorrow, but it's this

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process of planning out your episode, writing it down, figuring out what you want to say,

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producing it.

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You have to actually record it and create, typically we're going to talk a lot about

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video tomorrow.

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So you're recording the video and then publishing it.

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Where do you publish it?

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Which platforms?

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How do you publish it?

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And then promoting it.

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Hey, sharing it with people, getting it out there.

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And then guess what happens?

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You start all the way over again with planning.

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And so this is something that as a kingdom messenger, we want to develop those muscles.

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Like Lindsay said, going from a consumer to a creator, this is what creators do.

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They plan, produce, publish, promote, and then they just do it over and over again.

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And it gets easier and easier as you build up these muscles.

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Like Lindsay said, some people say, well, I'm just not comfortable being on screen.

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It's probably because you just haven't done it a lot, right?

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And that's okay.

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And so, you know, I remember, I mean, when Lindsay started hers, she doesn't mind me

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sharing the story.

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Like she, she would do sometimes like 60 and 70 takes like to get her four minute episode

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just the way she wanted it.

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But that was 70 times of talking to the camera and getting comfortable talking to the camera

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and figuring out and then, and she would listen back to them.

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So you would, you would record it, you'd play it back.

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Because I was so new at it.

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I was so new at it.

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Who here hates watching a video of yourself or listening to a voice memo or something?

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I mean, it is horrible, right?

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And you have to get used to that, like watching it.

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And it's, you know, there's a whole problem.

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We're gonna go through it tomorrow.

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Some, some tips on that.

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But what Bruce was really helpful with was he would not let me let it sit on a folder

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in my computer.

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So there were, there were days, guys.

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Like I'm going to be real honest with you, because I was at the time I was posting daily.

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I was doing a daily podcast.

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Now it's weekly, but at the time it was daily.

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So I would sometimes be up late getting the next morning done, because this is what I

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committed to.

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It's what I told my who they can expect from me.

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I'm going to do daily podcasts.

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So that's what I set out to do.

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And I would go to bed and I would, knowing that I had scheduled it to go out early that

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morning and I would wake up with a stomachache being like, do I, did I sound stupid?

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Like, did I make any sense?

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Like all the questions in my head, like not even wanting to like go and like look and

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see if there was comments.

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Right.

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But like, again, the creative rep of like, I published it.

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Now I need to go and like engage with people because part of promotion is just you engaging.

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It's you commenting back because algorithms saying like, Hey, you're an active content

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creator.

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We're going to like boost this a little bit more.

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And every time guys, when I was expecting someone to be making fun of me or leaving

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a hate comment, instead there'd be a comment saying, this is just what I needed today.

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And so I think there's so much dialogue happening, like critical criticism, dialogue, critical

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dialogue happening in our heads that's not even real, that this creative rep helps us

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break through.

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It does, yeah.

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It breaks those cycles.

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I'm not gonna get stuck here and I'm not gonna get stuck there

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because I have to go here and I have to finish there.

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And then I'm gonna do it all over again

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and I'm gonna do it all over again.

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And there's so much learning and growth in that process

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that I've actually learned to love it.

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It's not always easy, even now, like two years in.

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It's hard sometimes to get an episode out,

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especially when there's so many things happening in life.

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But the Lord and me are like, this is our thing.

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This is what we do.

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We plan and we produce it together

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and we publish it and then we promote it.

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And there's joy and delight that happens there.

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And I can see my growth, even a couple months ago,

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I'm like, oh, I feel like I'm even communicating

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that concept even better and saying it better.

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So don't despise the process.

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Do the hard work of the creative reps.

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Right.