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And so great feedback, sharing some of the things

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that we covered on the last call, which is really powerful.

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And so that is, first of all, making sure that, well,

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start by writing emails, right?

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Because so many people just neglect their list

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and let it die.

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And there's extremes.

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They use their list only for spam.

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So they think, oh, my email list just

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means I can constantly market to people.

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Well, no, people are going to unsubscribe

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if you're just looking at it to spam people.

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The other extreme is not to communicate

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because they're so afraid of being salesy, right?

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And so then you're neglecting your list and it dies.

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And we mentioned there's this fear of emailing too much.

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But Ugo and I are really learning sometimes

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the more emails, the better response, you would think.

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And it's not that we get more unsubscribes.

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We get more sales.

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We get more response.

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And so then the key is adding value.

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And that's the big question in everything, every conversation

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that you have.

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I have a series of three questions

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that I always ask myself before I write, before I speak,

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before I do an event.

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I always ask myself three questions.

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And they're old.

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I think they're Dale Carnegie questions from way back.

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But they are, and I've adapted them myself,

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but they are, what do you want them to remember?

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And that helps you have one main point

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and keep the main thing the main thing.

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A lot of times we just go all over

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and it's like, man, I don't even exactly

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know what that email was about, or that talk,

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or that masterclass, whatever.

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And so what do I want them to remember?

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And you begin to build your email or your talk around,

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what do I want them to remember?

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The second thing which I've added,

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I don't remember if it was in Dale Carnegie or not,

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is what do I want them to feel?

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There's the saying that people will not remember

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what you say necessarily,

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but they will remember how you make them feel.

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And so you're conscious about that.

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And I really, when I did a lot of live events,

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I would train my whole staff.

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The key is how, when they come here,

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how do we want them to feel?

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Recognized, cherished, important, loved, whatever,

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supported.

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So you think about that,

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you bring that feeling tonality into the email.

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And then finally, which you were bringing up, Natalie,

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is what do I want them to do?

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What is the call to action?

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And having a single call to action.

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And of course, Ugo, as the expert copywriter here,

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is really good at doing that.

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And we've been having some fun with reply-based emails

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and doing that.

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So the key with the email list, then,

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that we're talking about is, first of all,

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make sure that you are emailing and you're growing your list.

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That becomes a focus.

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And number two, making sure that you're adding value

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so that your emails get read.

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And I know we covered a lot on the last call, the subject

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line and the first line and that type of thing

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to make sure that your emails are getting read.

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But it's important that people think, oh, Ugo and I,

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we're talking right before the call.

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People say, oh, emails are dead, or you can't really

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get business from that, or I don't use email anymore.

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But like Ugo was saying, that's the thing you check the most.

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And so it becomes very important.

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And then making sure it's deliverable, like you said.

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Making sure it's not landing in spam or promotions

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because of using salesy words, free and lifestyle

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and all of those things.

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So Ugo, what else would you say?

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Well, let me ask, Kate, did you bring something

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for us to look at?

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Did you bring any questions?

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Or are you here, like Natalie, she

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says she's being Ruth, she's gleaning.

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So are you here?

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You can put in the chat or you can speak up.

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Are you here gleaning?

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Or do you have a question or something for us to look at?

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I'm going to glean for the next 10 minutes

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until I get my car parked because I just

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came from a haircut.

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But then if there's any time left, I may ask a question.

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OK, sounds perfect.

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So Ugo, let's pick up the conversation

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you and I were having before we got on the line on just emails

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as a major part of your marketing strategy.

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Talk about that.

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Yeah, absolutely. So, as I was saying also the during the previous during the previous call last week, there is one, one thing to really understand and the first of email, it belongs to retention marketing so every time you acquire a lead or a customer

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that is acquisition marketing and then there is the retention marketing because, especially if you are a coach, what you do is that usually you don't only sell one service you know you can sell one main high ticket product but then you create many

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services you know they can be many trainings masterclass or even another another high ticket training so if someone is happy with your with your training, so they will be more than happy to buy the second one.

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The problem is, how can you go from the first purchase to the second purchase that's is the retention part, the retention marketing part. And how do you retain that customer.

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You can do that through the nurturing process. So you nurture the relationship with that, with the subscriber. And I always say, email is the one of the best ones for them to get more personal and to share more advanced value, because social media you get

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distracted much more easily.

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And so it's very hard to get like a lot of value from social media posts like you get 100% but the problem is that when you go on social media. First of all, you just scroll very quickly with the fingers, even if you find a nice poster you save it, you get

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it because while you're reading something important and immediately after there is a funny video and then there is the cat jumping on the table and then this and then the friend text you and so it's always like this whereas the email is, you are more focused on the question

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many people say hey but you know the emails if you send emails too much. So, too many emails like he said it can be a problem. Well actually is the opposite.

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Because when you send more emails first so you're going to stay on top of their mind.

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Plus, I always say, if you are one if you 100% believe that you're sending, but you're giving value, real value to your subscribers why you have to worry about if someone reads your emails or not.

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If you know that you're doing this from a place of love, from a place of value to help people out. You don't need to worry about if people opens on open and this, and another second thing that this I read it a couple of days ago.

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And this actually again comes from the commerce world. He was an e commerce market here who was saying you to all the people who talks about the, they don't open my email sorry my marketing email marketing is that this and that people might get annoyed

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he said that people barely knows that you exist in the marketing world. So, yeah, they, they definitely all the things going on. They don't definitely ruin their days because you send one extra email, you know, you said, and another common trade that most of the

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creators on social media is to create as much content as possible. Some of the creators they post three, five, seven, even 10 times a day.

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And so when a year, and people follow them and actually the following this bigger like you barely see content creators that they just post once a week, you know, like big, big accounts with 100,000 followers or 1 million followers so when you send one email a day,

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or even three months a day.

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They no one gets annoyed, and the very few, the very 1% or 2% that might get annoyed.

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They will one they will never buy from you.

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And sure, there are people that you don't take, you don't have to take them into account you know they are the people that that they join but they don't really know what they're doing that you have that you have to focus on the other 98% of people who are looking

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for your values who are ready to really connect with you and eventually buy from you. So, important, any, any relationship. If you think about relationships in life, whether it's your relationship with God your relationship with your family your relationship

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with your spouse or lover, all relationships intimacy is created by communication.

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So, when you think about it, you know, it's it's the old you know marriage joke well I told you I loved you when I got married, you know, no, you know, you want to be.

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told I love you and you want to be told in different ways many times throughout the day,

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right? And so when you think about, and again, you know what, what this is really about,

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it's more about you than about your readers, right? And that's why in both the sales master

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class and the follow-up master class, I said the first thing is changing how you see yourself.

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Do you see that you're being a pest? Do you see that you're being salesy? Like,

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what's the negative stuff that you're seeing, you know? And of course, if you see yourself,

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then you'll create that reality. But if you see yourself as very generous,

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and so you have this knowledge, you have this experience, you have this love,

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and so you're being lavish, you're being generous and saying, how can I add value?

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And so you're coming from this place of lavish generosity that what else can I share? How can

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I inspire? How can I encourage? How can I teach? You know, all these ways of constantly asking to

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yourself, how can I add value? And, you know, do this in any relationship, and that includes your

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relationship with your email list. That is a relationship. On the other side of that list,

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on the other side of those email addresses are real people with real pains, real desires,

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real needs. You know, I was talking to a coach last night, and she says, I'm just so nervous,

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I'm going to really mess up on this sales call. I'm just so nervous. And I said, on the other

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side of the sales call, the reason they scheduled with you, on the other side of that sales call

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is a real person. And in her case, it was a mom with children, is a mom who loves her child,

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who is really concerned, and concerned enough to reach out and schedule a call with you.

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So she's coming to you because she wants help. So don't get caught up in, you know, am I saying the

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right things? And am I saying too much? And am I, you know, look at the other side of the email list

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and say, these are real people. And some of them have lost loved ones. Some of them are facing an

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illness, some of them are facing a financial, some of them are trying to figure out they want

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to start a coaching business so bad, or they want to be healed so bad. You know, it's really

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important that you repersonalize your email. And now you're coming from a place of love, how can I

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add value? Well, can you love too much? Can you communicate too much with those you love? Can you

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share too much with those you love? You see, you only have that thought if you have the misperception

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in your mind that you're bothering them, that you're being a pest, that you're being salesy.

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So the real switch starts, don't you think, Ugo, the real switch starts inside of us?

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100%. And I want to add another very important thing, what you said, because I 100% agree with

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that. I want to say also, when you communicate with your potential clients, colleagues,

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friends, whoever, it's very important, because this is a very common mistake that most of the

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people make, to share everything you know, you know, like don't hold you back. Why? Because

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many people think, oh, this is, if I share all my secrets, they're gonna, like they can do by

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themselves, you know, or they're gonna do it. And so then, like people with, won't buy from

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my services. Actually, that's totally the opposite. Three reasons. One, because you move from a place

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of love and abundance. Yeah. So not from scarcity. The second reason is because you share all the

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knowledge, the steps, and you really show them that you want to help. And third, because people

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think, okay, first of most of the people, they can't do it as you like, as you want, like, like,

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if you make a comparison, like you can make much better than them. It's like a doctor, it tells you,

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okay, this is how to make the surgery. You can do it by yourself, or you can do it, or I can do it,

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you know. Of course, you will always go to the, to the doctor, you know, even if he tells you step by

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step how to do it. And third, they also think, okay, but if this person is sharing everything,

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I'm sure, you know, he or she knows much more than, than what they are sharing, you know. So that's

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also something very important. And you over deliver compared to all the other people that they just

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shared the very few tips that you can find, just you Google them and you find them. Whereas when

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you share as much as possible, people notice that they think that, and also the real proof is what

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you are doing right now, you know, like Brenda, me, we are sharing everything, you know, we are not,

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we are not trying to.

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like hide some secrets or doing this or doing that.

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You see, we are sharing the systems, the strategies,

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the emails that we write,

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the psychology behind the emails, why?

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Because we know that we can help people,

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we can help you,

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and we want to do whatever we can to help you out.

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Then you can choose if in the future

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you want to work with Brand or work with me,

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or even ask to one of your close friends

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to work with Brand or with me or with other people.

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But even if not, we still move from a place all over,

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you've got some value from that, you know?

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So that's very important.

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It's something from a psychological point of view

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makes a huge difference.

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I really, really love that you shared that

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because that is a common thing.

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Like, well, I don't want to share too much

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or they won't have anything in my course or they won't come.

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And it's the opposite.

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And so I was thinking about two things.

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One, you talked about retention marketing.

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So acquisition marketing, you're getting the new clients.

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That's only the first step, right?

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Acquisition is keeping it, right?

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And so this acquisition, one of the things that,

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let me just see, people are coming in, let me add Tracy.

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So one of the powerful things

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that I've learned over the years

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about acquisition, about people staying with you

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is that if you are helping a person grow,

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if you're adding value,

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if they're learning as a result of being with you,

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if they're inspired or encouraged or feel supported

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as a result of being with you, they will stay with you.

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That's number one.

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So that's why adding this continuous value,

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it is retention marketing.

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They wanna stay with you

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because they're always getting value, right?

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I always say people and money go where they're treated best.

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People and money always go where they're treated best,

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right?

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So this becomes very powerful.

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There's more to it.

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With all of this, there's always the surface principles

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and there's the spiritual underpinning, right?

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And so in the spiritual underpinning,

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you can think of the law of sowing and reaping.

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And it says that if you sow sparingly,

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you'll reap sparingly.

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And if you sow lavishly or abundantly,

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you'll reap lavishly and abundantly.

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So two things happen when you're sowing abundantly.

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What happens first is within yourself.

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When you come from a place of love and abundance,

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you're actually breaking the spirit of poverty

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and the spirit of lack inside of yourself, okay?

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This is why like tithing is a principle.

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It goes way back past the Bible, back to Babylonian times.

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It's a wealth principle

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because the consistent giving activates the flow

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and that 10% breaks the idea of lack in yourself.

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I've got more than enough to give.

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And when you get in the habit of always thinking

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from a standpoint, how can I add value?

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What happens is you grow on the inside.

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You don't become depleted.

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On the contrary, more and more and more ideas coming.

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The more you write, the better you get at writing.

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So there's this activation of flow that happens

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first within yourself and then with your clients.

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And then like Ugo said,

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your clients really wanna go from glory to glory.

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If they've gotten one thing from you

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and you've added value, they want the next thing.

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And you've added value, they want the next.

253
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So now you've got this solid relationship

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that is good for them and good for you.

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So really valuable information.

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Let me check in with you, Kate.

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I don't know if you're out of place yet.

258
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You wanna ask your question?

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There you go.

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You gotta unmute yourself.

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Hey, gosh, I don't know.

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Like that, just listening to that

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is just such a powerful reminder of how far I've come.

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Number one, I did consistent email for over like two years

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and loved it and I kinda got to a place

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where I started getting my attention shifted

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to social media and stopped doing it.

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And then I wasn't getting the responses through email.

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So I started assuming that,

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well, I'm not getting responses, it's not really effective.

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So let me shift my energy.

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But now I think I'm to the place

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where I'm looking at it from a different perspective

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of that nurturing, of that, let me build relationship,

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let me keep giving.

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And so, but it's funny,

277
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cause I still have a trigger in the back of my mind

278
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going to be careful about overgiving, right?

279
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Cause I come from a history of overgiving and burnout,

280
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but now I'm like, oh, wait,

281
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when you're coming from an energy of love,

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there's no burnout.

283
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And so I can go back to that

284
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from a different place and a different mindset.

285
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That's a really good point.

286
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I wanna address that really quick.

287
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And then you continue your question, because that's a common question.

288
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It's so common that I think I got to bring it up.

289
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OK, yes. This idea of women in particular that are already over givers.

290
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OK, and they're like, I do give and I'm not seeing it back.

291
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OK, there's one more step to that.

292
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And that is, where are you coming from? Right.

293
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So are you over giving because you hope to be liked

294
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or are you over giving because you want to be accepted?

295
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Are you over giving because you've been conditioned

296
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or are you over giving because overflow,

297
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overflow can't help but spill out from you

298
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because you're coming from such a place of fullness.

299
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I had someone once in a restaurant, take a glass and start

300
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pouring a pitcher that was on the table and the glass.

301
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And there was a plate under it.

302
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And and she started pouring in the glass, filled up.

303
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And then it kept filling and it started spilling over.

304
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And I've never forgotten this visual.

305
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She said, that's where God wants you.

306
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He wants you receiving so much from him that there's just overflow

307
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and it just spills out on everyone and everything around you.

308
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That's what we're talking about here, that you're having your morning

309
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spiritual practices and you're reading and you're praying

310
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and you're meditating and you're learning and you're connecting.

311
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And you've got so much overflow that then it spills out. Right.

312
00:21:22.440 --> 00:21:24.800
And so I'm really glad that you brought that.

313
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But let's let's get to like your main question.

314
00:21:27.240 --> 00:21:29.120
But I couldn't resist that because that's a comment.

315
00:21:29.120 --> 00:21:31.280
No. Yeah, that was coming up.

316
00:21:31.640 --> 00:21:34.960
I think maybe my main question

317
00:21:34.960 --> 00:21:36.960
is like, what are some ways that I can continue?

318
00:21:36.960 --> 00:21:41.400
Because I started trying to use the reply method and maybe I've gotten

319
00:21:41.400 --> 00:21:45.360
a few little replies, but I'm trying to think how was some other easy ways

320
00:21:45.360 --> 00:21:48.120
to engage that maybe I'm I can.

321
00:21:49.680 --> 00:21:52.200
Play with. Yeah.

322
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So basically,

323
00:21:55.080 --> 00:21:59.960
a like we have to make not one, but even two steps back,

324
00:22:00.240 --> 00:22:04.280
you know, and actually zoom out a bit to to understand

325
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why they are not replying.

326
00:22:06.240 --> 00:22:10.160
And what I mean with that is a like this

327
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like we have to it's all about the quality of the email list.

328
00:22:14.360 --> 00:22:19.520
OK, the quality of the email list, as well as a split test,

329
00:22:19.600 --> 00:22:23.520
you know, because the reply based emails works very well

330
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for in for Brenda's email list.

331
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But it's not like it might not work very well for other

332
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for other people, you know, because, of course, it's all about split

333
00:22:35.560 --> 00:22:39.920
that's like me and Brenda to find out this thing about the reply based email.

334
00:22:39.920 --> 00:22:43.760
We spent nine months, I think something like that.

335
00:22:44.240 --> 00:22:47.840
We were we tested everything like many different angles,

336
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these and then we found out that the types of emails that was the best,

337
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the best approach is how to promote the products.

338
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And we had to also break some beliefs, you know, that we had about,

339
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especially from a marketing point of view, because we always try to avoid

340
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the direct response marketing approach, which was more aggressive.

341
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But then we found out that in certain circumstances it was working very well.

342
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So we had to kind of step back and say, OK, let's adapt to the

343
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to the type of email list.

344
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But so the first thing is all about the quality of the list.

345
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So the first question I would like to ask you is

346
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when did you start this email list like?

347
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I probably started it in 2018, but it was a very trickly little

348
00:23:32.160 --> 00:23:34.800
little additions, and so it's still pretty small.

349
00:23:34.800 --> 00:23:37.960
It's only about one hundred and forty people.

350
00:23:37.960 --> 00:23:42.840
So I guess more maybe the thing is what maybe I need to be doing more courses

351
00:23:42.840 --> 00:23:45.920
or little things that bring in more people into it.

352
00:23:45.920 --> 00:23:47.800
I don't know. What would you advise as the first step?

353
00:23:47.800 --> 00:23:49.920
I guess. OK, yeah, that's very important.

354
00:23:49.920 --> 00:23:52.440
Before I answer to the question, like the second question is,

355
00:23:53.000 --> 00:23:54.800
what is like these people?

356
00:23:54.800 --> 00:23:59.120
Did you get these people from social media, from like what type of channel

357
00:23:59.120 --> 00:24:03.400
did you use to try to come people into subscribers?

358
00:24:04.040 --> 00:24:07.960
So the last probably nine months they've been coming from the people

359
00:24:07.960 --> 00:24:09.760
that I'm getting signing up for calls. Right.

360
00:24:09.760 --> 00:24:12.440
So they're just starting to add those.

361
00:24:12.440 --> 00:24:14.480
Before that, it was either.

362
00:24:14.480 --> 00:24:17.600
Yeah, maybe I did some kind of a challenge or something

363
00:24:17.600 --> 00:24:19.360
and got them on there that way.

364
00:24:20.760 --> 00:24:24.600
Mm hmm. My writing, my blog posts, that kind of thing.

365
00:24:25.360 --> 00:24:29.400
OK, got it. So, of course,

366
00:24:29.760 --> 00:24:32.280
by the way, I want to add a small bracket right now.

367
00:24:32.280 --> 00:24:35.920
Did you see like when when I was talking, it is very important

368
00:24:35.920 --> 00:24:40.280
to really understand the psychology and the background of

369
00:24:40.280 --> 00:24:43.720
and every time we talk about the email list is very important

370
00:24:43.720 --> 00:24:47.960
to understand the quality of the list, where the traffic was coming from,

371
00:24:47.960 --> 00:24:52.240
because many times the responses, the the operates,

372
00:24:52.240 --> 00:24:55.800
the conversion rates are really affected by this factor.

373
00:24:55.800 --> 00:24:58.600
So you really have to look at everything like a doctor.

374
00:24:58.600 --> 00:25:00.000
And this is not only for.

375
00:25:00.000 --> 00:25:03.920
from myself, but also for you as the coaches,

376
00:25:03.920 --> 00:25:05.760
they have to prescribe this,

377
00:25:05.760 --> 00:25:09.720
they have to first ask questions to see what's going on

378
00:25:09.720 --> 00:25:11.460
and then prescribe the solution.

379
00:25:11.460 --> 00:25:13.120
So in this case, of course,

380
00:25:13.120 --> 00:25:16.280
I might ask other seven, eight questions

381
00:25:16.280 --> 00:25:18.080
to really understand, but there is no time.

382
00:25:18.080 --> 00:25:21.440
So I will try to go as fast as possible

383
00:25:21.440 --> 00:25:24.640
due to the, thanks to the information that you gave me.

384
00:25:24.640 --> 00:25:29.640
So the first thing I will do is to really start sending

385
00:25:30.240 --> 00:25:34.700
a couple of emails, trying different angles.

386
00:25:34.700 --> 00:25:37.420
So for example, if you use the education,

387
00:25:37.420 --> 00:25:39.360
try to use entertainment,

388
00:25:39.360 --> 00:25:44.080
try to offer something, another incentive for free,

389
00:25:44.080 --> 00:25:49.080
or trying to use, for example, even the call,

390
00:25:49.400 --> 00:25:51.840
like if, for example, with some people,

391
00:25:51.840 --> 00:25:56.840
if, for example, you want to give away a free call,

392
00:25:57.320 --> 00:26:00.000
60 minutes call, you can do this, you know,

393
00:26:00.000 --> 00:26:04.040
like you can say, okay, if you just reply to this email

394
00:26:04.040 --> 00:26:08.300
and let me know if you are interested about that,

395
00:26:08.300 --> 00:26:10.520
you see how many people reply.

396
00:26:10.520 --> 00:26:12.960
This is what you can do with existing current list.

397
00:26:12.960 --> 00:26:15.000
So it's more about experiment

398
00:26:15.000 --> 00:26:17.040
because likely it's a very small list.

399
00:26:17.040 --> 00:26:19.800
So it's really about the quality of the list.

400
00:26:19.800 --> 00:26:22.440
Usually when there are challenges involved,

401
00:26:22.440 --> 00:26:24.080
the quality of the list is a bit lower

402
00:26:24.080 --> 00:26:26.200
because many people might not,

403
00:26:26.240 --> 00:26:28.360
they join because of the challenge,

404
00:26:28.360 --> 00:26:32.400
but then they don't want to get involved anymore, you know?

405
00:26:32.400 --> 00:26:36.480
So it's, what I would recommend for the future

406
00:26:36.480 --> 00:26:40.960
is to really try to focus more on quality list.

407
00:26:40.960 --> 00:26:45.560
Don't worry about the number of the email list right away.

408
00:26:45.560 --> 00:26:47.800
Wanted to ask you, what's, like,

409
00:26:47.800 --> 00:26:52.800
do you use social media now to get new email subscribers?

410
00:26:52.880 --> 00:26:53.720
Marissa?

411
00:26:54.800 --> 00:26:56.600
Well, have in the past,

412
00:26:56.600 --> 00:27:00.800
I don't think I've really had much coming from social media

413
00:27:00.800 --> 00:27:03.880
to my subscriber list other than through the messaging

414
00:27:03.880 --> 00:27:07.240
and, you know, signing up for a call or something.

415
00:27:07.240 --> 00:27:08.680
I will say my,

416
00:27:08.680 --> 00:27:10.720
I feel like I've nurtured that list pretty well

417
00:27:10.720 --> 00:27:13.320
that I have probably like a 50% open rate.

418
00:27:13.320 --> 00:27:15.320
Like they know me really well.

419
00:27:15.320 --> 00:27:19.240
And so, but it's, they're still not engaging, I guess.

420
00:27:19.240 --> 00:27:20.320
Yeah.

421
00:27:20.320 --> 00:27:21.160
Got it.

422
00:27:21.160 --> 00:27:23.440
Sometimes it's also about the content.

423
00:27:23.440 --> 00:27:26.480
So it's, because if the open rate is 50%,

424
00:27:26.480 --> 00:27:27.880
it means that they open.

425
00:27:27.880 --> 00:27:30.400
It's just that probably also that

426
00:27:30.400 --> 00:27:33.000
how the email is written and the type of content

427
00:27:33.000 --> 00:27:36.200
that must catch their, like, you have to,

428
00:27:36.200 --> 00:27:39.000
maybe they open, they read the first two, three sentences,

429
00:27:39.000 --> 00:27:39.840
and then they close.

430
00:27:39.840 --> 00:27:43.240
So at this point, if it's 50% open rates,

431
00:27:43.240 --> 00:27:47.560
it's most likely it's the quality of the content.

432
00:27:47.560 --> 00:27:50.120
So it's very important to see the type of content

433
00:27:50.920 --> 00:27:51.760
that you're sending.

434
00:27:51.760 --> 00:27:53.320
What I recommend is to start with,

435
00:27:53.320 --> 00:27:55.560
try to simplify the content,

436
00:27:55.560 --> 00:27:59.880
try to focus much more on action steps,

437
00:27:59.880 --> 00:28:02.440
or like some very, just pick,

438
00:28:02.440 --> 00:28:05.520
like follow the rule of one when it comes to lessons.

439
00:28:05.520 --> 00:28:08.400
Just share one specific lesson,

440
00:28:08.400 --> 00:28:13.400
and then preferably a couple of action steps.

441
00:28:13.880 --> 00:28:15.080
Usually no more than two.

442
00:28:15.080 --> 00:28:18.520
Try to simplify everything as much as possible.

443
00:28:18.520 --> 00:28:20.560
Try to be yourself, like write in a way

444
00:28:20.560 --> 00:28:22.200
that looks very human.

445
00:28:22.200 --> 00:28:25.320
You know, like if you're almost writing to a friend,

446
00:28:25.320 --> 00:28:28.480
you know, also use a bit of fun if necessary, you know?

447
00:28:28.480 --> 00:28:33.360
Like, and then try to focus on the call to action,

448
00:28:33.360 --> 00:28:34.680
which is the last part.

449
00:28:36.360 --> 00:28:38.640
And when you ask for the reply,

450
00:28:38.640 --> 00:28:41.720
try them to really get involved for something bigger,

451
00:28:41.720 --> 00:28:42.560
you know?

452
00:28:42.560 --> 00:28:46.760
Like, for example, if you are building a new course,

453
00:28:46.760 --> 00:28:49.000
or if you are writing a new book,

454
00:28:49.000 --> 00:28:51.480
or if you're launching something,

455
00:28:51.480 --> 00:28:54.880
try to talk more, like try to involve them

456
00:28:54.880 --> 00:28:57.120
to be part of something big.

457
00:28:57.120 --> 00:29:01.520
To say, okay, like I'm, like, just be honest,

458
00:29:01.520 --> 00:29:03.360
like be vulnerable and say,

459
00:29:03.360 --> 00:29:06.800
I have a couple of doubts about these specific things

460
00:29:06.800 --> 00:29:09.600
because like, I would like to create a course,

461
00:29:09.600 --> 00:29:12.960
for example, on, I don't know, clarity,

462
00:29:12.960 --> 00:29:16.040
but like, I also want to create one about,

463
00:29:17.840 --> 00:29:20.440
I don't know, networking and then one about sales,

464
00:29:20.440 --> 00:29:21.280
you know?

465
00:29:21.280 --> 00:29:22.720
Like, I would like to create all of three together,

466
00:29:22.720 --> 00:29:23.600
but I don't have time.

467
00:29:23.600 --> 00:29:24.840
So if I have to pick one,

468
00:29:24.840 --> 00:29:26.960
which one would you be interested?

469
00:29:26.960 --> 00:29:29.280
Like, if you just reply to this email

470
00:29:29.280 --> 00:29:31.400
and I would love to hear your thoughts

471
00:29:31.400 --> 00:29:33.160
and why you would like to do that, you know?

472
00:29:33.160 --> 00:29:34.920
Like, you see how more engaging.

473
00:29:34.920 --> 00:29:36.520
So yeah, go through the process.

474
00:29:36.520 --> 00:29:39.240
And once they reply, you thank them,

475
00:29:39.240 --> 00:29:40.960
you reply in a very personal way.

476
00:29:41.000 --> 00:29:43.880
And if you have a small incentive to give them, give it,

477
00:29:43.880 --> 00:29:45.720
because they're going to remember, they're going to engage,

478
00:29:45.720 --> 00:29:47.120
and they're going to also invite people

479
00:29:47.120 --> 00:29:48.240
to join to the list.

480
00:29:48.240 --> 00:29:49.080
So this is-

481
00:29:49.080 --> 00:29:50.560
Reward the behavior, right?

482
00:29:50.560 --> 00:29:54.640
So you're saying, you know, if they do reply, you know,

483
00:29:54.640 --> 00:29:58.400
I like when they reply to reply right away.

484
00:29:58.400 --> 00:30:00.000
And even if it's just given-

485
00:30:00.000 --> 00:30:06.400
my heart and just recognizing and appreciating them even that so that they feel like it does

486
00:30:06.400 --> 00:30:12.480
matter when they reply and so next time you ask them to reply they're they're more likely to do

487
00:30:12.480 --> 00:30:19.760
that. Well ladies we're already seven minutes over um office hours we I know Uga and I could

488
00:30:19.760 --> 00:30:24.640
go for hours and hours almost because it's our passion and it's fun but I pray that you've been

489
00:30:24.640 --> 00:30:32.640
blessed by this and um we of course have it the next two Thursdays um just an extra blessing of

490
00:30:32.640 --> 00:30:38.960
being a prosper leader member so thanks for coming those of you that were roots and gleaning I pray

491
00:30:38.960 --> 00:30:45.360
that you gleaned uh a lot Ugo thank you for your time and really sharing your valuable expertise

492
00:30:46.000 --> 00:30:53.760
and um yeah just blessings to each and every one of you and we'll see you next week um same time

493
00:30:53.760 --> 00:30:56.720
same place