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And so just excited to be with my expert copywriter, Ugo, if you guys haven't met him already,

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those of you here live and those of you watching the recording.

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And this is something spontaneous we did, you know, very, very small

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within the Prosper Leader membership, but office hours.

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And so the opportunity is to ask questions, show your copy, bring ideas, you know,

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ask for feedback, or just lean.

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And so we've had some amazing conversations.

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I think this is our third one, and they were so juicy, I had to record them.

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So once again, all the way from Italy, thank you, Ugo, for being here, super, super excited.

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You know, we have been having an interesting conversation, and it all ties together,

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sales, follow-up, and money.

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We've been talking about money, and money blocks, and money mindset, and money beliefs.

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And we were just talking about all of the recording artists, the top athletes.

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Ugo, you were saying it was Mike Tyson, earned close to a half a billion,

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like one of the top paid athletes, you were saying.

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Yes, and then he lost everything like in a couple of years, literally everything.

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Lose everything in a couple of years.

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And, you know, there's a thousand examples of that, whether it's movies, music, athletes,

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lottery winners, the study of lottery winners.

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And, you know, so it's not a matter of having money, it's understanding, you know.

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And so it's the mindset, it's the beliefs that we have.

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And I was sharing my own personal story, how with the first coach, and I met with a coach,

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Leland Val Vanderwaal, most have not heard of him.

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Of course, he's passed away, but I was privileged to coach with him.

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And later meeting Bob Proctor, finding out that was Bob Proctor's mentor,

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who is Mary Morrissey's mentor.

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So, and my experience of breaking a money mindset that it kept me in bondage for years.

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And so we were talking about that story, and we were talking

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that it's the same thing as the four minute mile.

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You know, up until that point, no one, before Roger Bannister,

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no one believed it was physically possible.

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The doctors swore against it, the athletic trainers,

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not possible for the human body to run a four minute mile, absolutely impossible.

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And when Roger Bannister did it, after that, there have been countless people.

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And so it's breaking through thresholds, breaking through mindset,

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breaking through thresholds.

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And of course, in the coming weeks, we've got God Money and Me coming.

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And so we're focusing on getting this breakthrough.

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So, Julie, are you here today?

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Something to ask, something you desire a breakthrough in, something to show us,

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or just to glean wisdom from the conversation?

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You can either unmute or type it in the chat, whatever makes you happy.

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I'm here primarily to glean, and just pretty much glean.

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Awesome, awesome.

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Well, I really congratulate you on taking the time to be here.

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And there's a scripture, of course, that the companion of fools

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becomes a fool and the companion of wise.

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And it's not that we're all wise, but we have some experience in this area,

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decades of experience.

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And so when we come together, and also accessing, of course,

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most important, God's spirit and the mind of Christ within us,

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it's amazing what comes forth.

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So, Ugo, what's the greatest lessons right now that you're learning

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on any of these topics, sales or follow-up or money?

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I'm giving you an open floor.

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What would you love to share right now?

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Well, I think the money part is very important.

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It's very important because every time you're trying to break a barrier

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and make more money or charge more, there is always a bit of resistance.

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Sometimes you might have also the voice, oh, why am I charging more?

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Maybe it's too much.

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Maybe I have to, like, maybe it's not worth it, what I'm selling at that price.

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Truth is, you...

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Usually is because you feel that every time you charge more,

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you have to deliver more.

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And sometimes you have to step out of your comfort zone

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in order to do that.

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And so there is this kind of resistance

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as once you keep you the same place,

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because it's okay, here you're comfortable,

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you know that this is the right price

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and to charge and this and that.

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But truth is you can charge more, you can deliver more,

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you can achieve more.

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But at the same time,

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you also have to be willing to step out of your comfort zone

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and change a couple of things,

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how you perceive money and what money really is,

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how they work and all this information.

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So that's very important to understand

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because it's really like a break.

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Like if you can't overcome this sooner or later,

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you will feel it, you will feel it.

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And I also had a personal experience about this

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pretty much one year ago

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when I was charging a certain price and this.

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And then suddenly I said, okay,

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I want to charge a bit more, a bit more, a bit more.

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And so I was going, I was just charging a bit more

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because I felt that every time there was a bit of resistance

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but then I saw, I realized that the value

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that I was giving away was much more.

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And at the same time, I ended up charging two

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and even three times more than what I was charging before.

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Simply by noticing, to be aware of the value

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that I was giving as well as starting small

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because sometimes it's, if for example,

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you're charging $100 per coaching session,

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I'm making a quick example.

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Suddenly you go to 500 and you're not ready to do this,

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it can be very challenging.

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Whereas if you start slow, you say, okay,

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instead of 100, I go 125, then 150, then you realize

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that by month three, you're charging five

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or even $600 per coaching call and you deliver at least five

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if not 10 times the value of what you're giving away

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because you always have to look at this,

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charge something and you have to deliver

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at least five or 10 times the value of what, of the price.

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So if you're charging 500,

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your client has to make at least $2,500, $3,000

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from what you're giving away.

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And so this is a very powerful lesson

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to share with everyone, in my opinion.

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It's really amazing.

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And, you know, of course,

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doing business breakthroughs often with coaches,

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one of the things I do is help them set their pricing.

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And one of the, this is just a little,

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this is just a little trick, you all can use it.

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But the first thing I tell them is that

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the interesting thing about pricing

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is it's completely subjective.

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There's not a standard.

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And there are coaches

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that are really biting their fingernails,

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charging $125 a month.

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There are coaches charging 500 a month.

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There are coaches charging 1,000 a month.

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There are coaches charging 5,000, 10,000.

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There's coaches charging 100,000 a month.

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There's coaches charging 100,000 a day.

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So the fact is that anything is possible

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and there is the audience for all of those.

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So the real key is the level of your growth,

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your level of confidence,

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your level of belief, your mindset.

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And so I often play a game in setting the price.

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And so I have them think about the absolute highest,

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like pinch me, I can't believe I'm getting paid this.

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We put that at the top.

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And then I have them go way down to the bottom of,

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there is no fricking way I'm doing this.

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I will not work for that.

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This is like slave labor.

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And then somewhere in the middle

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is kind of their comfort where they are, you know?

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And so you set the prices,

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they're in the middle.

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And then what I do is I have them set

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so that they're not putting a price tag on their head

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that they're stuck with,

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but they can grow into the actual amount

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that they want to be charging.

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And I think of it a couple of ways.

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I think about like when you buy a pair of skis,

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you can buy the pair of skis at the level you're at,

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or you can buy the longer ones.

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I'm, you know, I'm not a skier,

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but you can buy the longer ones.

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I'm, you know, I'm not a snowboard

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or so I'm dating myself with skis,

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but, and you can grow into it.

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Or in my family, an example was horseback riding.

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I grew up hunter jumper and, you know,

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English equitation and so on.

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And my oldest daughter followed in the path.

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And so she was really, she had a knack for it.

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She was really very good at it.

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It came time to buy a horse.

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And so the trainer brought a horse out.

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Now, this horse was amazing.

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Beautiful Oldenburg, huge, just gorgeous.

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And she put him out on the lunge line.

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And oh, boy, he was so full of spunk.

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He was bucking and just, you know, playing on the lunge line.

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And and it looked overwhelming for a little eight year old girl.

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Like, really, I don't think this is safe.

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You know, her dad was saying, you know, his eyes were big as saucers.

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I don't I don't know if this is really safe.

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And the the trainer very wisely said,

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I can put her in a horse at her level.

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You're going to spend the money and she's going to grow out of it

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probably within six months, maximum a year.

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And then you're going to be selling that horse and buying again.

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Or we can have her start

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with this horse and grow into this horse.

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And it'll last for years.

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And this horse will carry her to the championships that she desires.

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And we ended up buying the horse.

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And it was beautiful.

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And it was a champion.

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And she was a champion.

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And so I look at money the same way of really growing

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into what you're truly capable of,

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because spiritually and scripturally, we have all sufficiency.

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We have Christ in us.

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We are the temple of the Holy Spirit.

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God lives in us.

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Whatever belief system you're coming from.

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God lives in us.

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And God lacks nothing.

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This is all sufficiency.

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That means we have access to all wisdom, all resources, all knowledge,

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all everything, right?

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It's in us already.

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And so how much of that will we tap into?

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And so with the example of setting the prices, I have them put that top one.

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As the actual.

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And then where they're comfortable, a little higher than their comfort.

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I put as a special that they're offering right now,

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maybe 50 percent off, whatever, 75 percent off

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for the first three people or five people or this month

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or whatever we decide the criteria is.

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And the criteria for charging that is that that person

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will give their very best to the program.

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And we'll give a testimony at the end.

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And so what this does is both for the coach and for the client.

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So for the coach, the coach gets used to speaking, to growing their mindset,

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to getting on that horse that's bigger. Right.

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And so the coach says, now, my normal price is this.

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But right now, because this is the first time I've brought it in this form

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as this program, I'm offering it at X, Y, Z, 50 percent off, 75 percent off.

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And I'm doing that only for, you know, a month or five clients.

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And in exchange for two things that you will give your very best to this,

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to get the most results,

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and you will give a written or video testimony at the end.

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So now what's happening is the coach is getting used to speaking the higher value

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and the client's not going to be asking for a discount or negotiating

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because it's already a huge discount.

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And so in this way, it's like putting on shoes that you that you grow into.

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So, Julie, does that bring up any questions or comments for you or Ugo?

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Does that bring back some feedback?

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But that's what's on my mind as I'm thinking about this issue of of money.

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Well, I love.

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I just love gleaning from you, Brenda, as you know,

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and I've been looking forward to catching you go, so this is awesome.

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But I just yeah, the stretching and then growing into is really

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resonating on a comfort level because I'm in a time of preparation right now

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and just just really just trying to sort out through a lot of things.

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And so that's given me comfort just hearing these kind of explanations.

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Love it. Love it.

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And of course, you're a prosper leader

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member, which I congratulate you on investing at that level for yourself.

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Love having you in that amazing tribe of women.

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And I'm going to be focusing a lot on that in the coming months.

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So we're going to continue to unpack this concept of of money.

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Ugo, what comes up for you?

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Yeah, I mean, everything, it was very powerful, the conversation, I think

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one of the takeaways is also that it takes a

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it's something that doesn't happen overnight.

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I would say it happens that you have to work on a bit.

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And most importantly, intention.

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You must have the intention to.

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Yes, to make it up.

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And that's something very important.

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Because also the horse, for example, it was not that it was going to get the result in a couple of days.

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It takes some time in order to do that. And this is the same thing with money and mindset overall.

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Whatever you want to change, whatever you think about mindset, beliefs, habits, everything, it takes some time.

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It takes some time. Even in business, sometimes it takes some time.

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It's important to do something, to take action, to make any type of progress.

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Even if it's a very small progress towards the right direction, it's good.

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You know, like when you have the money, for example, you want to break some money beliefs,

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just doing just a bit, it gives you the confidence to say, hey, I'm moving towards the right direction.

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So this is very important to build momentum as well.

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I love it. Consistency creates momentum.

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And so, you know, somebody that wants to have a great body and just wants to have big muscles or whatever, you know, lose weight,

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they're not going to do it in a day. It's consistency creates momentum.

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And what's going to happen is every week it's a little better every month.

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And all of a sudden they look and a year has passed and it's like, wow, my whole body has changed.

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It's the same thing for money. It's the same thing for your business.

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It's the same thing for love. It's built step by step.

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Nothing happens instantly unless God just, you know, works a miracle.

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Obviously, we have miracles all the time, but most of this is just a daily, daily.

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Well, I want to thank all of you that are here and I want to thank those of you that are watching the recording.

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This has been fun. Ugo, I thank you for taking out time of your day to come forward.

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And I think we have one of these left.

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What an amazing blessing for those who want to attend live.

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This is your opportunity. I'm sharing my resources with you. I'm sharing my master copywriter.

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We can look at your copy. We can answer your questions. You can bounce ideas.

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You can tell us challenges. This is your opportunity.

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So we'll see you next week and blessings to all of you.