And so just excited to be with my expert copywriter, Ugo, if you guys haven't met him already,
those of you here live and those of you watching the recording.
And this is something spontaneous we did, you know, very, very small
within the Prosper Leader membership, but office hours.
And so the opportunity is to ask questions, show your copy, bring ideas, you know,
ask for feedback, or just lean.
And so we've had some amazing conversations.
I think this is our third one, and they were so juicy, I had to record them.
So once again, all the way from Italy, thank you, Ugo, for being here, super, super excited.
You know, we have been having an interesting conversation, and it all ties together,
sales, follow-up, and money.
We've been talking about money, and money blocks, and money mindset, and money beliefs.
And we were just talking about all of the recording artists, the top athletes.
Ugo, you were saying it was Mike Tyson, earned close to a half a billion,
like one of the top paid athletes, you were saying.
Yes, and then he lost everything like in a couple of years, literally everything.
Lose everything in a couple of years.
And, you know, there's a thousand examples of that, whether it's movies, music, athletes,
lottery winners, the study of lottery winners.
And, you know, so it's not a matter of having money, it's understanding, you know.
And so it's the mindset, it's the beliefs that we have.
And I was sharing my own personal story, how with the first coach, and I met with a coach,
Leland Val Vanderwaal, most have not heard of him.
Of course, he's passed away, but I was privileged to coach with him.
And later meeting Bob Proctor, finding out that was Bob Proctor's mentor,
who is Mary Morrissey's mentor.
So, and my experience of breaking a money mindset that it kept me in bondage for years.
And so we were talking about that story, and we were talking
that it's the same thing as the four minute mile.
You know, up until that point, no one, before Roger Bannister,
no one believed it was physically possible.
The doctors swore against it, the athletic trainers,
not possible for the human body to run a four minute mile, absolutely impossible.
And when Roger Bannister did it, after that, there have been countless people.
And so it's breaking through thresholds, breaking through mindset,
breaking through thresholds.
And of course, in the coming weeks, we've got God Money and Me coming.
And so we're focusing on getting this breakthrough.
So, Julie, are you here today?
Something to ask, something you desire a breakthrough in, something to show us,
or just to glean wisdom from the conversation?
You can either unmute or type it in the chat, whatever makes you happy.
I'm here primarily to glean, and just pretty much glean.
Awesome, awesome.
Well, I really congratulate you on taking the time to be here.
And there's a scripture, of course, that the companion of fools
becomes a fool and the companion of wise.
And it's not that we're all wise, but we have some experience in this area,
decades of experience.
And so when we come together, and also accessing, of course,
most important, God's spirit and the mind of Christ within us,
it's amazing what comes forth.
So, Ugo, what's the greatest lessons right now that you're learning
on any of these topics, sales or follow-up or money?
I'm giving you an open floor.
What would you love to share right now?
Well, I think the money part is very important.
It's very important because every time you're trying to break a barrier
and make more money or charge more, there is always a bit of resistance.
Sometimes you might have also the voice, oh, why am I charging more?
Maybe it's too much.
Maybe I have to, like, maybe it's not worth it, what I'm selling at that price.
Truth is, you...
Usually is because you feel that every time you charge more,
you have to deliver more.
And sometimes you have to step out of your comfort zone
in order to do that.
And so there is this kind of resistance
as once you keep you the same place,
because it's okay, here you're comfortable,
you know that this is the right price
and to charge and this and that.
But truth is you can charge more, you can deliver more,
you can achieve more.
But at the same time,
you also have to be willing to step out of your comfort zone
and change a couple of things,
how you perceive money and what money really is,
how they work and all this information.
So that's very important to understand
because it's really like a break.
Like if you can't overcome this sooner or later,
you will feel it, you will feel it.
And I also had a personal experience about this
pretty much one year ago
when I was charging a certain price and this.
And then suddenly I said, okay,
I want to charge a bit more, a bit more, a bit more.
And so I was going, I was just charging a bit more
because I felt that every time there was a bit of resistance
but then I saw, I realized that the value
that I was giving away was much more.
And at the same time, I ended up charging two
and even three times more than what I was charging before.
Simply by noticing, to be aware of the value
that I was giving as well as starting small
because sometimes it's, if for example,
you're charging $100 per coaching session,
I'm making a quick example.
Suddenly you go to 500 and you're not ready to do this,
it can be very challenging.
Whereas if you start slow, you say, okay,
instead of 100, I go 125, then 150, then you realize
that by month three, you're charging five
or even $600 per coaching call and you deliver at least five
if not 10 times the value of what you're giving away
because you always have to look at this,
charge something and you have to deliver
at least five or 10 times the value of what, of the price.
So if you're charging 500,
your client has to make at least $2,500, $3,000
from what you're giving away.
And so this is a very powerful lesson
to share with everyone, in my opinion.
It's really amazing.
And, you know, of course,
doing business breakthroughs often with coaches,
one of the things I do is help them set their pricing.
And one of the, this is just a little,
this is just a little trick, you all can use it.
But the first thing I tell them is that
the interesting thing about pricing
is it's completely subjective.
There's not a standard.
And there are coaches
that are really biting their fingernails,
charging $125 a month.
There are coaches charging 500 a month.
There are coaches charging 1,000 a month.
There are coaches charging 5,000, 10,000.
There's coaches charging 100,000 a month.
There's coaches charging 100,000 a day.
So the fact is that anything is possible
and there is the audience for all of those.
So the real key is the level of your growth,
your level of confidence,
your level of belief, your mindset.
And so I often play a game in setting the price.
And so I have them think about the absolute highest,
like pinch me, I can't believe I'm getting paid this.
We put that at the top.
And then I have them go way down to the bottom of,
there is no fricking way I'm doing this.
I will not work for that.
This is like slave labor.
And then somewhere in the middle
is kind of their comfort where they are, you know?
And so you set the prices,
they're in the middle.
And then what I do is I have them set
so that they're not putting a price tag on their head
that they're stuck with,
but they can grow into the actual amount
that they want to be charging.
And I think of it a couple of ways.
I think about like when you buy a pair of skis,
you can buy the pair of skis at the level you're at,
or you can buy the longer ones.
I'm, you know, I'm not a skier,
but you can buy the longer ones.
I'm, you know, I'm not a snowboard
or so I'm dating myself with skis,
but, and you can grow into it.
Or in my family, an example was horseback riding.
I grew up hunter jumper and, you know,
English equitation and so on.
And my oldest daughter followed in the path.
And so she was really, she had a knack for it.
She was really very good at it.
It came time to buy a horse.
And so the trainer brought a horse out.
Now, this horse was amazing.
Beautiful Oldenburg, huge, just gorgeous.
And she put him out on the lunge line.
And oh, boy, he was so full of spunk.
He was bucking and just, you know, playing on the lunge line.
And and it looked overwhelming for a little eight year old girl.
Like, really, I don't think this is safe.
You know, her dad was saying, you know, his eyes were big as saucers.
I don't I don't know if this is really safe.
And the the trainer very wisely said,
I can put her in a horse at her level.
You're going to spend the money and she's going to grow out of it
probably within six months, maximum a year.
And then you're going to be selling that horse and buying again.
Or we can have her start
with this horse and grow into this horse.
And it'll last for years.
And this horse will carry her to the championships that she desires.
And we ended up buying the horse.
And it was beautiful.
And it was a champion.
And she was a champion.
And so I look at money the same way of really growing
into what you're truly capable of,
because spiritually and scripturally, we have all sufficiency.
We have Christ in us.
We are the temple of the Holy Spirit.
God lives in us.
Whatever belief system you're coming from.
God lives in us.
And God lacks nothing.
This is all sufficiency.
That means we have access to all wisdom, all resources, all knowledge,
all everything, right?
It's in us already.
And so how much of that will we tap into?
And so with the example of setting the prices, I have them put that top one.
As the actual.
And then where they're comfortable, a little higher than their comfort.
I put as a special that they're offering right now,
maybe 50 percent off, whatever, 75 percent off
for the first three people or five people or this month
or whatever we decide the criteria is.
And the criteria for charging that is that that person
will give their very best to the program.
And we'll give a testimony at the end.
And so what this does is both for the coach and for the client.
So for the coach, the coach gets used to speaking, to growing their mindset,
to getting on that horse that's bigger. Right.
And so the coach says, now, my normal price is this.
But right now, because this is the first time I've brought it in this form
as this program, I'm offering it at X, Y, Z, 50 percent off, 75 percent off.
And I'm doing that only for, you know, a month or five clients.
And in exchange for two things that you will give your very best to this,
to get the most results,
and you will give a written or video testimony at the end.
So now what's happening is the coach is getting used to speaking the higher value
and the client's not going to be asking for a discount or negotiating
because it's already a huge discount.
And so in this way, it's like putting on shoes that you that you grow into.
So, Julie, does that bring up any questions or comments for you or Ugo?
Does that bring back some feedback?
But that's what's on my mind as I'm thinking about this issue of of money.
Well, I love.
I just love gleaning from you, Brenda, as you know,
and I've been looking forward to catching you go, so this is awesome.
But I just yeah, the stretching and then growing into is really
resonating on a comfort level because I'm in a time of preparation right now
and just just really just trying to sort out through a lot of things.
And so that's given me comfort just hearing these kind of explanations.
Love it. Love it.
And of course, you're a prosper leader
member, which I congratulate you on investing at that level for yourself.
Love having you in that amazing tribe of women.
And I'm going to be focusing a lot on that in the coming months.
So we're going to continue to unpack this concept of of money.
Ugo, what comes up for you?
Yeah, I mean, everything, it was very powerful, the conversation, I think
one of the takeaways is also that it takes a
it's something that doesn't happen overnight.
I would say it happens that you have to work on a bit.
And most importantly, intention.
You must have the intention to.
Yes, to make it up.
And that's something very important.
Because also the horse, for example, it was not that it was going to get the result in a couple of days.
It takes some time in order to do that. And this is the same thing with money and mindset overall.
Whatever you want to change, whatever you think about mindset, beliefs, habits, everything, it takes some time.
It takes some time. Even in business, sometimes it takes some time.
It's important to do something, to take action, to make any type of progress.
Even if it's a very small progress towards the right direction, it's good.
You know, like when you have the money, for example, you want to break some money beliefs,
just doing just a bit, it gives you the confidence to say, hey, I'm moving towards the right direction.
So this is very important to build momentum as well.
I love it. Consistency creates momentum.
And so, you know, somebody that wants to have a great body and just wants to have big muscles or whatever, you know, lose weight,
they're not going to do it in a day. It's consistency creates momentum.
And what's going to happen is every week it's a little better every month.
And all of a sudden they look and a year has passed and it's like, wow, my whole body has changed.
It's the same thing for money. It's the same thing for your business.
It's the same thing for love. It's built step by step.
Nothing happens instantly unless God just, you know, works a miracle.
Obviously, we have miracles all the time, but most of this is just a daily, daily.
Well, I want to thank all of you that are here and I want to thank those of you that are watching the recording.
This has been fun. Ugo, I thank you for taking out time of your day to come forward.
And I think we have one of these left.
What an amazing blessing for those who want to attend live.
This is your opportunity. I'm sharing my resources with you. I'm sharing my master copywriter.
We can look at your copy. We can answer your questions. You can bounce ideas.
You can tell us challenges. This is your opportunity.
So we'll see you next week and blessings to all of you.