WEBVTT

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Welcome everyone!

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Welcome, welcome!

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Welcome everyone to part three of the protect your idea challenge!

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Welcome April, Jim, Robert,

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Viola in the house, Teresa, and Libby!

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Welcome everyone to part three of the protect your idea challenge!

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We have some alumni in the house.

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That's alumni in crazy speak.

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It's so good to see everybody today.

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Welcome everyone to part three of the protect your idea challenge!

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I'm so excited to have you here.

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Suzanne, good to have you here.

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Kay, good to have you here.

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Dr. Coilette, so good to see everybody.

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Kathleen, Suzanne.

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Welcome everyone to part three of the protect your idea challenge!

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I'm so excited to have you here.

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I just started singing names.

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I'm just welcoming everyone in.

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Welcome!

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Get your chats open and make yourself familiar with the reactions button and the virtual hand down below.

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I'm going to go ahead and get started.

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I'm going to go ahead and ask for your attention for trademarks.

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Look at the love.

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Thank you April for all the love.

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I'd love to hear some great new takeaways.

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Raise your hand.

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I'm going to go ahead and ask for your attention.

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I'm going to go ahead and ask for your attention.

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I would love to hear something great that you have learned.

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Another golden nugget that you're like, well, put it in front of me.

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I'm going to tell all my friends so they don't lose their very special,

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spiritual, divine, God-inspired ideas and inventions.

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I'm going to go ahead and ask for your attention.

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I would love to see you.

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As soon as you can get your camera on, I would love to put you in the spotlight.

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Let me do that.

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Go for it.

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Tell us what you have.

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One golden nugget.

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I'm going to go ahead and ask for your attention.

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I'm going to go ahead and ask for your attention.

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I'm going to go ahead and ask for your attention.

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She has a lot of books and business pages.

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She's a bookkeeper.

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She has a specific name.

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She is operating as a sole proprietorship.

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At the beginning of this next year, she wants to move over to an LLC.

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She is a bookkeeper.

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As bookkeeping,

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there are other companies that has the same name.

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Her name is perfectly balanced.

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There are other companies that do weight loss,

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that do health,

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that does a variety of things.

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She is a lawyer.

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She is a lawyer that has a trademark.

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That name is perfectly balanced bank.

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I saw,

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because of Peter's comments,

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I could see a potential conflict.

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It is not quite the same.

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It is definitely something that I need to not just do a trademark search

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and then move over to an LLC.

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This could get complicated.

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This could get messy.

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I like clean.

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It was a good exercise in doing a search

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and a real-case scenario.

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her? Or do we need to modify it? Do we need to change it in a way that she becomes a unique

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identifier throughout the nation? Beautiful. Look at you saving the day or at least cutting down on

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a lot of hours of work. Great job, Anders. Great job. I saw another hand up. Some things we've

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learned from Peter. Some other breakthroughs you might have had. Dee had her hand up for a hot

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minute. Dee, did you want to share? Yeah, I did have my hand up for a hot minute. I could not

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get in, find the right place. I was on the website to do the search, but the search wasn't coming up

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with the right page that Peter had brought up. But I learned so much yesterday. Like I said in my

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video, the strength of the mark, the things about the mark really fascinated me.

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And what I did bring up, there was a bunch of information there with,

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I guess it was a case that had been brought up with Nike and it was showing the various

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different scenarios and why it was a good mark or it wasn't called a good mark. It was called,

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I still have it, but I've got like 87 million tabs open, so I won't find it. But anyway,

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I learned so much yesterday from him. And the marks was a very good, the strength of the mark

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and the evidence of actual conflicts was very interesting. And lots of information on trademarks

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yesterday. So I'm looking forward to copyrights today. Fantastic. Fantastic. Thanks for sharing.

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Kathleen, give us another good nugget. Well, a couple of things that Peter helped us with

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that at least, one of the objectives here that he always talks about is it's not to eliminate

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ever talking to legal counsel, but when you go using your time more effectively. And I never

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knew with having a trademark that it would be helpful to have the date and documentation for

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first use, date and documentation for first use in commerce for sale. So those are some of the

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things that I got thinking of, oh my goodness, I've got to go back and figure out what those

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dates are because in the top of my head, other than the date, I formed my business, that's a

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first use, but for some other stuff that I was using that I want to trademark. So anyway, I

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thought that was really, really good. Then one of the things I went back and looked at from that

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website, he gave us all these, all the different classes, because class 41 was about education

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and entertainment. And it didn't say that in class 41, that it excluded, you know, religious

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educational training. So that was something we didn't get a chance to get an answer to that

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question when we had put that in the comment. So I was like, well, there wasn't anything else that

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it seemed to fit under. So that was good. And of course, he talked about, he went through that one

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document about trademark infringements. And that I went back to review that there were just some

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things there. So I didn't have a chance to go live today. I've been just trying to catch up

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with everything else. But I really have appreciated what he shared so that we can

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get our act together before we even go into our lawyer's office. So thank you.

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Sounding like the cliff note version. Great job. Good stuff. Good stuff. Good stuff.

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Anyone else have a remarkable moment? Golden Nuggets, do not forget. Top of mind. I took

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notes yesterday myself. I'm always learning something from Peter, even though I sit with

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him every time and help you guys out so much. So. All right. Well, why don't we, why don't we go

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ahead and jump in? Yeah, unless somebody else has something else you wanted to jump in. Libby,

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how are you? Down under? Are you? Are you out in Australia right now? Or are you?

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Yeah, I'm in my blue. I'm in my I'm in my blue room.

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Oh, my goodness. Wow. What time is it over there right now?

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Oh, it's a decent hour. It's it's like 9am star. It's Thursday. You know, we're in Tomorrowland.

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We're in Tomorrowland. Well, can you tell me what happens tomorrow at nine o'clock?

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Just let me know. So I can be ready for it. The world's still spinning.

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That's good. The stock market's crashed.

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Um, but you know what, we're still going now. So sell now

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before it crashes. All right. Got it. Got it. Thank you, Libby.

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Thank you. You're amazing. So Libby's in the US still exists.

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You still was hoping that would happen. So Libby's an alum.

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There's a few people who stopped by who are alums. I love this.

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There's this, there's a very strong community that's been

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built in this area of intellectual property. It's it's

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truly remarkable. And people are in different, different areas.

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Like there's some coaches, there's inventors, there are

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artists, there are authors, there are entrepreneurs in

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general. There's different people who fall into different

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classes. And I'm amazed at the the level of skill of so many

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people here who have jumped into this community. It's truly

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humbling. And I'm very grateful for it. So let me just start by

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applauding all of you, you have completed the trademark section,

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okay, of the training. Now, there's there are many, many,

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many, many, many other areas of trademark law that you can learn

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about. That's what we're covering thus far. Okay. Make

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sure you show up tomorrow. All right. It's, it's just vital,

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you'll find out tomorrow why you want to be here. Okay, because

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there's a lot of things that we can't cover. And we'll talk

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about that tomorrow. Okay. The chat. Oh, good question. Dr.

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Coilette. So the chats are all provided by zoom. So we can

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provide the chats to you guys, I can actually post them in the

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Facebook group. Oh, let me take a second to discuss them. So, so

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what happened with zoom, the zoom video that was uploaded for

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day one was that it did not include the share screen. So the

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person who uploaded it did not include that part. And so so what

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we are doing is we're taking the one with the share screen for

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you, because we just want to bless you guys. So you have it.

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And come on, it's not that big of a deal.

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The day two issue on top of it just

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Oh, don't worry about it. It's, it's not a it's, it's almost

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like you see opposition when you start to step into something

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very powerful. And so I'm kind of used to seeing the signs. So

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it doesn't move me. And I'm like, whatever, I'll just give

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them the stuff for free. Like, that's, that's how I see it. I

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just bless people more than so it's like, you want to do that?

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Fine. I'm going to give them the transcript to see how you like

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them apples. Like, that's how I am. So can't faze me doesn't

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matter. So you guys are just going to get more stuff. Now

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that's all. So today, what we're going to do is jump into

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copyright law. Now, many of you, many of you deal with copyright

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issues. There's a lot of coaches here. There's a lot of authors

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here. There's a lot of people who have websites and funnels

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here. There's artists that are here there are, there's just a

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plethora of individuals who have this necessity to understand

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copyright law. So I'm going to take it slow. Now, the original

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plan was to copy copyright to copy right was to handle

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copyright only today. But what I've decided to do was to make

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it today and a portion of tomorrow. The reason why is

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because I've seen your communications of you guys have

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emailed me these wonderful like letters about different things

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in your scenarios. And so in my assessment, I'm seeing that

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there's a lot of copyright issues. And so I want to kind of

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cover so everybody gets at least something that's going to help

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their corporations. My intent in your being in this protector

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idea challenge is to make it so you can issue spot things like

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that. Like you're in a scenario, you're like, something's wrong

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with this. I'm not quite sure what it was. Let me go back to

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the replay, right? Either that, or you go, oh, okay, in this

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situation, I need to do this, or I need to speak to this kind

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of person. That's what I want to do, I want to make sure that

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you're equipped at that level so that you can succeed. So with

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that, I'm going to start jumping into copyright law. Now,

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copyrights are people often confuse trademarks with

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copyrights. And I can understand why because in the copyright

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realm, you're really protecting the the tangible medium of

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expression. So let's say if it's a painting, the painting is the

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tangible medium of expression. Or if it's an NFT, the NFT, the

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electronic document is the tangible meaning of expression,

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right? So basically, what it's doing is providing a right to

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original works, works of authorship that are fixed in

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some kind of tangible medium of expression. All right, that's

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basically what it's doing. That's a complicated way of

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basically say,

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thing, there's an idea and then something fixed is created based on that, but that thing that's

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fixed is not an invention, it's not a system, it's not a method, and so for that reason it falls into

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the category of copyrights. So as an example, you can actually have overlap between trademarks

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and copyright. You could have an overlap in that area. What does that mean? If I have a logo,

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that logo is protectable under trademark law. Well, guess what? That logo is also an artistic

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work and since it's an artistic work, it's also protectable under copyright law. So I just want

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you to understand that there is a little bit of overlap between trademarks and copyrights. So

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people sometimes are trying to figure out, well, I don't know if there's a trademark issue or

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copyright issue. If it's in the trademark realm of logos, if you're hiring GoDaddy to create a

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logo for you, that final logo is protectable as a trademark, as an identification, as to a source

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of goods or services, right? But that artistic design is protectable by copyright. Do you see

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that? So they're very, you can have the same thing that is actually protectable by two different

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means of IP protection. Same thing with software. When you create software, you write code. The code

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itself is protectable by copyright law, but the functionality of the software, meaning what it

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actually does, that's actually protectable under patent law, which we're going to cover in some

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detail tomorrow. So you can actually have two different areas of IP pertain to a single

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item, all right? I just want you to understand that. So don't feel like, well, I see a logo,

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that must only be trademark, only be copyright. It may be multiple things that can protect that

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item, okay? Just want to make that clear. All right. And with that, let's kind of talk about

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the requirements for copyright. So there has to be some element of originality has to exist.

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So it has to be an original work. It can't be a, like a copy of somebody else's thing, or even a

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derivative of somebody else's work. It has to be an original. So you can't take, like, the Mona

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Lisa and then copy the Mona Lisa and say, I've got my own copyright. Or you can't take the Mona Lisa

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and then put a mustache on her and say, I've got my own copyright. Because that would be a derivative

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work. That's a modification of the original work that's so similar to the original work

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that it's called a derivative work, okay? Everybody with me so far? All right. Looks like people

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understand so far. Okay. So again, it has to be original. You can't just copy something that

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somebody else created. There has to be some minimal amount of creativity that is added to this work

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for it to be protectable under copyright law. So if you see the Nike swoosh and you say,

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I'm going to put a halo on the top of the Nike swoosh, right? That's a derivative work. The swoosh

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is still there. Therefore, the derivative work belongs to somebody type in the chat, would I own

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00:18:31.360 --> 00:18:37.600
it or Nike own it? Just say Nike. Nike would own it, right? That's who would own it, okay? So you

223
00:18:37.600 --> 00:18:44.080
got to be careful because people are being told, hold on one second.

224
00:19:01.600 --> 00:19:04.960
Just want to make sure everything's settled over here. So I got everything I need for you guys.

225
00:19:04.960 --> 00:19:11.760
All right. So if you're modifying somebody else's creative work, let's say somebody does a painting

226
00:19:11.760 --> 00:19:15.600
and you say, I want to take that painting and use it as a background on my website,

227
00:19:16.400 --> 00:19:24.560
copyright infringement. You can't do that. If you're taking somebody else's created work

228
00:19:24.560 --> 00:19:29.520
that's protectable by copyright and you're changing the medium, meaning you're going from

229
00:19:30.240 --> 00:19:34.800
a physical painting here, I'll show you right. Let me see if I can do this quickly.

230
00:19:36.800 --> 00:19:43.760
Right up there. There's a painting, right? That's the original painting that was done by Lynn

231
00:19:44.400 --> 00:19:51.920
Linesky, right? That's her original work, right? If I take that piece right there and I

232
00:19:51.920 --> 00:19:58.880
say, I want that as the background on my website, that's copyright infringement.

233
00:20:00.000 --> 00:20:05.520
All right, I realized that you know, we we we think well, it's beautiful. I want to show it

234
00:20:05.600 --> 00:20:07.600
Well, that's what it's doing

235
00:20:07.920 --> 00:20:14.480
And i'm not speaking against anybody here. Look everybody's done this. Okay. It's not like it's not like people don't do this. I've done this

236
00:20:15.120 --> 00:20:20.960
But the point is that what's happening is we're stealing the royalties of the party who created the work

237
00:20:22.400 --> 00:20:25.840
Because what should happen is we should end up buying that print

238
00:20:26.640 --> 00:20:28.320
from the creator

239
00:20:28.320 --> 00:20:33.600
Right, and then they make five bucks on a background or 10 bucks or 20 bucks or whatever it is

240
00:20:33.680 --> 00:20:35.680
And that ends up blessing them, right?

241
00:20:36.160 --> 00:20:39.280
So that's one of the things that we look at for created works

242
00:20:39.920 --> 00:20:44.240
If there's a copyright even if it's a painting when I take a picture of it

243
00:20:45.360 --> 00:20:49.940
I'm rendering a computer generated image off of an original

244
00:20:50.720 --> 00:20:52.320
piece of canvas

245
00:20:52.320 --> 00:20:55.520
Even though it's a different medium. It's still owned

246
00:20:56.160 --> 00:20:58.480
By the original owner it's still a copy

247
00:20:59.280 --> 00:21:05.200
Okay, so just changing the medium does not mean you don't infringe a copyright. So be very careful

248
00:21:05.600 --> 00:21:09.760
It also has to be fixed like it can't be a theoretical idea you have in your mind

249
00:21:10.000 --> 00:21:15.120
It's got to be fixed in some kind of tangible form that tangible form can be like we said a painting

250
00:21:15.760 --> 00:21:18.720
Uh, it could be uh, like even a lamp

251
00:21:19.360 --> 00:21:20.960
right, um

252
00:21:20.960 --> 00:21:25.920
Actually today we had we had a session of a private group that I have

253
00:21:26.720 --> 00:21:31.280
Which goes really deep into ip. So today our session was at 12 o'clock

254
00:21:31.920 --> 00:21:33.920
It meets on the the second wednesday

255
00:21:35.360 --> 00:21:39.760
Uh of the month and it's a powerful group of people that are really gifted and

256
00:21:40.320 --> 00:21:47.040
And they're all growing in ip. I just I love them honor the people there and they were asking some question

257
00:21:47.520 --> 00:21:52.320
And the example that came to me was do you guys remember in the christmas story the movie the christmas story

258
00:21:52.880 --> 00:21:54.880
That lamp that looks like a leg

259
00:21:55.520 --> 00:21:56.880
Remember that?

260
00:21:56.880 --> 00:21:58.400
Okay

261
00:21:58.400 --> 00:22:01.040
That hideous lamp that looks like a leg

262
00:22:01.760 --> 00:22:08.580
Actually is protectable by copyright law. Okay. Now the functionality of the lamp is not protectable

263
00:22:09.440 --> 00:22:13.120
It's the design of the lamp the way it looks a general look

264
00:22:13.680 --> 00:22:18.960
So you can actually own something that has functionality to it, but all you own is the design

265
00:22:19.040 --> 00:22:24.320
You don't own you don't own the functionality if you want to own the functionality. That's where patent law comes in

266
00:22:24.320 --> 00:22:27.840
That's what we're going to talk about tomorrow. Okay. All right, so

267
00:22:28.480 --> 00:22:30.480
the big requirements again

268
00:22:30.640 --> 00:22:33.760
It's got to be some original work at least some element of creativity

269
00:22:33.760 --> 00:22:38.720
It can't be a derivative can't be like modifying something that's already out there and it has to be fixed

270
00:22:39.440 --> 00:22:41.440
Meaning it has to either be tangible

271
00:22:41.920 --> 00:22:45.840
Or it can be something that is on the web like on the internet

272
00:22:46.240 --> 00:22:50.020
Like if you create a computer generated image like an nft

273
00:22:50.480 --> 00:22:56.720
That's tangible as far as the world is considered. They call it tangible because it's a computer generated image

274
00:22:57.280 --> 00:22:58.320
All right

275
00:22:58.320 --> 00:23:02.240
Now there's different categories. This is really important guys

276
00:23:02.960 --> 00:23:04.960
There are different matter of fact

277
00:23:05.280 --> 00:23:08.240
I care about you guys. I'm going to share something with you. Let me do this

278
00:23:08.720 --> 00:23:11.760
I'm going to share I actually created a slide

279
00:23:12.880 --> 00:23:16.320
Intentionally for you guys and i'm going to share it in the facebook group

280
00:23:17.520 --> 00:23:19.520
All right. Can you guys see this?

281
00:23:19.760 --> 00:23:22.000
Categories of protectable works. Okay

282
00:23:23.120 --> 00:23:25.760
And so don't don't worry if you don't write it fast enough

283
00:23:26.320 --> 00:23:29.520
I'm putting it here for you. I'm going to put it in the facebook group for you too. All right

284
00:23:30.080 --> 00:23:32.580
There are many things different categories

285
00:23:32.580 --> 00:23:34.020
Categories

286
00:23:34.020 --> 00:23:41.380
Of items that are protectable under copyright law. All right, you have what are called literary works like books

287
00:23:42.180 --> 00:23:43.680
blogs

288
00:23:43.680 --> 00:23:47.700
Magazines, those are all protectable poems the bible

289
00:23:48.260 --> 00:23:50.260
Now some people might go hold it

290
00:23:50.340 --> 00:23:53.700
How's the bible protectable like that's been around for a long time. Well

291
00:23:54.420 --> 00:23:56.680
If you look at the passion translation

292
00:23:57.620 --> 00:23:59.620
That's our newer translation

293
00:24:00.100 --> 00:24:05.300
Right and so that copyright is still in effect so you can't just copy what's within

294
00:24:06.020 --> 00:24:11.540
The passion translation unless you have their permission. Well amazingly in their license agreement

295
00:24:11.620 --> 00:24:15.300
It actually speaks towards that they tell you how much you can actually copy

296
00:24:16.100 --> 00:24:19.060
They thought about this. They said well some people are going to want to use this

297
00:24:19.940 --> 00:24:25.380
And so we're going to allow people to have a non-exclusive license to do the following

298
00:24:25.940 --> 00:24:29.140
And they're very specific on what you can do with their content

299
00:24:29.620 --> 00:24:33.540
So if you're thinking of copying from the passion translation read the license

300
00:24:34.420 --> 00:24:38.020
You can actually copy some of the material and they won't sue you for copyright infringement

301
00:24:38.020 --> 00:24:41.300
But you got to read that license to see how much you can take

302
00:24:41.940 --> 00:24:43.140
um

303
00:24:43.140 --> 00:24:46.900
The number 25 keeps coming up to me. I'm, not sure if that's why but anyways

304
00:24:47.220 --> 00:24:50.980
There's uh, there's a certain amount you can take from their translation. Just read the license

305
00:24:51.380 --> 00:24:54.680
So literary works are protectable musical works are protectable

306
00:24:55.300 --> 00:24:59.220
All right. So if you think of like any of the songs you hear now

307
00:25:00.000 --> 00:25:08.200
One of my favorite situations is an unfortunate situation, but it's kind of funny.

308
00:25:00.100 --> 00:25:00.980
anyway

309
00:25:00.980 --> 00:25:02.980
Most of the songs i'm going to cover are

310
00:25:03.220 --> 00:25:05.540
No minutes like most musical works

311
00:25:06.340 --> 00:25:08.260
There's many

312
00:25:08.200 --> 00:25:10.760
It was by Vanilla Ice.

313
00:25:08.260 --> 00:25:09.220
and

314
00:25:09.220 --> 00:25:11.220
Most of the songs I listen to are

315
00:25:10.760 --> 00:25:11.760
You guys remember?

316
00:25:11.760 --> 00:25:14.240
Just by a show of hands, you guys know what Vanilla Ice is?

317
00:25:12.020 --> 00:25:13.220
Original

318
00:25:13.220 --> 00:25:14.740
but

319
00:25:14.240 --> 00:25:15.240
Okay.

320
00:25:14.740 --> 00:25:15.300
and

321
00:25:15.240 --> 00:25:20.540
So he was like a rapper, right, from the 80s, right?

322
00:25:15.300 --> 00:25:17.060
Romantic

323
00:25:17.060 --> 00:25:18.420
and

324
00:25:18.420 --> 00:25:19.140
time

325
00:25:19.140 --> 00:25:24.860
stories

326
00:25:20.540 --> 00:25:23.800
And so he came out with this song, Ice Ice Baby, right?

327
00:25:23.800 --> 00:25:24.800
You remember that?

328
00:25:24.800 --> 00:25:25.800
Right?

329
00:25:25.300 --> 00:25:26.100
and

330
00:25:25.800 --> 00:25:27.200
Yeah, I see people are laughing, right?

331
00:25:26.100 --> 00:25:26.980
Shows

332
00:25:26.980 --> 00:25:28.500
Um

333
00:25:27.200 --> 00:25:28.800
So here we go.

334
00:25:28.800 --> 00:25:37.080
The background beat to it would go, you know, dum-dum-dum-dum-dum-dum, dum-dum-dum-dum-dum-dum.

335
00:25:37.080 --> 00:25:39.040
But here's the thing.

336
00:25:39.040 --> 00:25:46.680
What I just did was the original beat that was provided by other parties.

337
00:25:46.680 --> 00:25:52.680
What he did, this is kind of hilarious, he said, no, this is not copyright infringement

338
00:25:52.680 --> 00:25:57.560
because he got sued by two different parties, all right?

339
00:25:57.560 --> 00:25:59.400
And he says, it's not copyright infringement.

340
00:25:59.400 --> 00:26:00.400
Mine is different.

341
00:26:00.400 --> 00:26:05.640
What they have is dum-dum-dum-dum-dum-dum, dum-dum-dum-dum-dum-dum.

342
00:26:05.640 --> 00:26:11.040
What I have is dum-dum-dum-dum-dum-dum, dum-dum-dum-dum-dum-dum-dum.

343
00:26:11.040 --> 00:26:14.020
And I'm thinking, oh my gosh, this knucklehead.

344
00:26:14.020 --> 00:26:19.960
So it's like that extra beat there is copyright infringement.

345
00:26:19.960 --> 00:26:23.960
Because the second you hear that song, you hear that baseline, you immediately think

346
00:26:23.960 --> 00:26:28.160
of the original work, not of his copy.

347
00:26:28.160 --> 00:26:32.320
So he ended up settling the case for like $4 million or something like that.

348
00:26:32.320 --> 00:26:34.860
I actually have it on my funnel.

349
00:26:34.860 --> 00:26:36.560
You guys can actually look it up there.

350
00:26:36.560 --> 00:26:45.560
So that's the power of a copyright, $4 million settlement for a $65 registration.

351
00:26:45.560 --> 00:26:52.480
Can somebody say like, wow, I mean, seriously, copyrights are the least expensive of all

352
00:26:52.480 --> 00:26:54.640
areas of intellectual property.

353
00:26:54.640 --> 00:27:02.000
If you use them effectively, $4 million was made on a $65 registration, guys.

354
00:27:02.000 --> 00:27:05.840
Use your copyrights in a good way, and you can do very well.

355
00:27:05.840 --> 00:27:11.720
All right, so another one, dramatic works, like if you're doing like plays.

356
00:27:11.720 --> 00:27:16.280
I'm not talking about your child when you come home from work and they want to be fed.

357
00:27:16.280 --> 00:27:20.040
I understand that's a dramatic work as well, but that's not what I'm talking about for

358
00:27:20.040 --> 00:27:21.040
copyrights.

359
00:27:21.040 --> 00:27:22.040
It's different.

360
00:27:22.600 --> 00:27:23.600
Plays, things like that.

361
00:27:23.600 --> 00:27:28.960
Pantomimes, you know, this thing over here, like, you know, that's pantomimes.

362
00:27:28.960 --> 00:27:32.000
That's protectable.

363
00:27:32.000 --> 00:27:33.640
Choreographed works are protectable.

364
00:27:33.640 --> 00:27:39.880
Pictures, if you're a photographer, how often do you come up with like the perfect shot

365
00:27:39.880 --> 00:27:46.920
of a loon, right, in the water with its baby chicks, which is a rare bird, and then everybody

366
00:27:46.920 --> 00:27:50.680
grabs your picture and throws it all over the internet.

367
00:27:50.720 --> 00:27:55.840
It ends up in TikTok and everywhere, and as a background here or there, well, that original

368
00:27:55.840 --> 00:27:58.920
work, that original picture is protectable by copyright.

369
00:27:58.920 --> 00:28:00.920
Now here's the thing.

370
00:28:00.920 --> 00:28:02.520
You might be thinking, well, hold it.

371
00:28:02.520 --> 00:28:05.440
I didn't file a copyright application.

372
00:28:05.440 --> 00:28:07.800
You didn't have to.

373
00:28:07.800 --> 00:28:15.680
You actually have legal rights to your works, even though you haven't filed anything yet.

374
00:28:15.680 --> 00:28:17.360
Okay?

375
00:28:17.360 --> 00:28:21.480
Now what you want to do is you want to actually use the copyright notice, and I'm going to

376
00:28:21.480 --> 00:28:25.800
show you what the copyright notice looks like and how you should make it read, but the fact

377
00:28:25.800 --> 00:28:29.960
of the matter is you actually have certain rights, even though you haven't even used

378
00:28:29.960 --> 00:28:34.120
a copyright notice, even though you haven't filed anything with the Copyright Office,

379
00:28:34.120 --> 00:28:37.560
which I'm going to show you how to do very shortly, okay?

380
00:28:37.560 --> 00:28:39.440
You already have rights.

381
00:28:39.440 --> 00:28:42.400
Now I'm going to tell you, make sure you use your copyright notice and make sure you file

382
00:28:42.400 --> 00:28:45.440
on things that are important, because that'll increase your damages.

383
00:28:45.440 --> 00:28:48.560
You want to place the public on notice so that they don't infringe.

384
00:28:48.560 --> 00:28:51.680
See, you don't want to end up in court.

385
00:28:51.680 --> 00:28:55.320
You end up in court, you got somebody like me who is in the case, and you're spending

386
00:28:55.320 --> 00:28:58.160
tens to hundreds of thousands of dollars to win.

387
00:28:58.160 --> 00:29:02.800
It's a lot better if you spend $65 and you place the public on notice, and then they

388
00:29:02.800 --> 00:29:05.560
just don't infringe.

389
00:29:05.560 --> 00:29:06.560
That's what I want to train you.

390
00:29:06.560 --> 00:29:08.720
I don't want to just train you on how to win in court.

391
00:29:08.720 --> 00:29:11.540
I want to train you how not to go to court.

392
00:29:11.540 --> 00:29:14.000
That's when you really win, okay?

393
00:29:14.560 --> 00:29:21.280
Other things that are protectable, sculptural works, NFTs fall into that computer-generated

394
00:29:21.280 --> 00:29:24.000
image, which are graphical works.

395
00:29:24.000 --> 00:29:26.960
You've also got motion pictures.

396
00:29:26.960 --> 00:29:30.600
All the movies that you see, if you wait to the ending, they all have a copyright notice

397
00:29:30.600 --> 00:29:31.800
on them.

398
00:29:31.800 --> 00:29:34.800
Every one of them, you'll see the copyright notice go up.

399
00:29:34.800 --> 00:29:39.720
Every book that you read, when you open it about three pages in, you'll see on it, copyright

400
00:29:39.720 --> 00:29:43.000
notice on every single book you read, okay?

401
00:29:43.000 --> 00:29:49.680
Film recordings and architectural works, all protectable by copyright law, okay?

402
00:29:49.680 --> 00:29:56.880
A lot of things are protectable by copyright, but the question is not just what's protectable,

403
00:29:56.880 --> 00:29:59.760
but what kind of rights do I actually have?

404
00:30:00.000 --> 00:30:02.080
when I get a copyright.

405
00:30:02.080 --> 00:30:04.760
So if I spend the 65 bucks on the copyright,

406
00:30:04.760 --> 00:30:05.720
what did I get?

407
00:30:06.760 --> 00:30:07.960
Okay.

408
00:30:07.960 --> 00:30:12.200
So, what is going on here?

409
00:30:12.200 --> 00:30:13.040
Let me see.

410
00:30:13.040 --> 00:30:15.320
Everyone's having a lot of fun with you singing.

411
00:30:16.280 --> 00:30:17.680
With me singing?

412
00:30:17.680 --> 00:30:21.240
Yep, I think that we need to cut those clips of you singing

413
00:30:21.240 --> 00:30:23.200
and make one of those mashed up songs

414
00:30:23.200 --> 00:30:24.960
of you singing about IP.

415
00:30:24.960 --> 00:30:27.120
We're gonna have to make a rap for you.

416
00:30:27.120 --> 00:30:29.760
I'll do an IP rap for you guys when I need it.

417
00:30:30.480 --> 00:30:31.520
An IP rap.

418
00:30:31.520 --> 00:30:33.000
I don't know if it's gonna be a hit,

419
00:30:33.000 --> 00:30:33.960
but we'll see what happens.

420
00:30:33.960 --> 00:30:36.560
All right, so there's a number of different rights

421
00:30:36.560 --> 00:30:38.680
you get through a copyright, okay?

422
00:30:39.560 --> 00:30:42.680
One of them is the right to reproduce the copyright.

423
00:30:42.680 --> 00:30:45.960
Nobody else can reproduce that copyrighted work.

424
00:30:45.960 --> 00:30:47.600
Nobody, okay?

425
00:30:47.600 --> 00:30:50.960
Number two, you can make derivative works of it.

426
00:30:50.960 --> 00:30:51.960
Now you might be thinking,

427
00:30:51.960 --> 00:30:53.320
what in the world is a derivative?

428
00:30:53.320 --> 00:30:54.840
I don't even know what that is.

429
00:30:54.840 --> 00:30:58.440
A derivative is a modification to the original work, okay?

430
00:30:58.440 --> 00:31:01.240
Where you can kind of tell what the original work is.

431
00:31:01.240 --> 00:31:02.680
That's called a derivative.

432
00:31:02.680 --> 00:31:04.720
So let me ask you guys this question.

433
00:31:04.720 --> 00:31:06.440
Who here knows what the Mona Lisa is?

434
00:31:06.440 --> 00:31:08.200
Just by a show of hands.

435
00:31:08.200 --> 00:31:10.080
All right, a lot of you guys know what the Mona Lisa is.

436
00:31:10.080 --> 00:31:11.800
Great, all right.

437
00:31:11.800 --> 00:31:13.960
Does anybody know what's in the background

438
00:31:13.960 --> 00:31:16.160
of the Mona Lisa, the painting?

439
00:31:16.160 --> 00:31:17.760
Anyone not April?

440
00:31:20.200 --> 00:31:22.040
Anyone who is not April?

441
00:31:22.040 --> 00:31:22.880
No.

442
00:31:22.880 --> 00:31:24.040
Is it water?

443
00:31:24.040 --> 00:31:25.880
What is it, Diana?

444
00:31:25.880 --> 00:31:27.440
Is it water?

445
00:31:27.440 --> 00:31:28.280
There's water.

446
00:31:28.280 --> 00:31:29.120
What else?

447
00:31:29.120 --> 00:31:29.960
Who else?

448
00:31:29.960 --> 00:31:30.800
Somebody else.

449
00:31:30.800 --> 00:31:32.120
There's a town.

450
00:31:32.120 --> 00:31:33.480
A town?

451
00:31:33.480 --> 00:31:34.600
I think so.

452
00:31:34.600 --> 00:31:35.880
I don't know that it's a town.

453
00:31:35.880 --> 00:31:40.280
I think it's more like hills, valleys, hills, and water.

454
00:31:42.080 --> 00:31:45.120
And so, but here's the point of my asking that.

455
00:31:46.600 --> 00:31:49.040
When you think of the Mona Lisa, you think of her face.

456
00:31:49.040 --> 00:31:50.800
You may actually think of her hands,

457
00:31:50.800 --> 00:31:52.400
the position of her hands.

458
00:31:52.400 --> 00:31:56.240
But nobody in their right mind would say,

459
00:31:56.240 --> 00:31:59.000
oh, there's a river in the background

460
00:31:59.000 --> 00:32:01.760
and there's these green plains there,

461
00:32:01.760 --> 00:32:03.720
because nobody cares.

462
00:32:03.720 --> 00:32:06.240
Like, hey, look, I'm sure, you know,

463
00:32:06.240 --> 00:32:08.320
the creator of the Mona Lisa, like, you know,

464
00:32:08.320 --> 00:32:11.280
he spent a lot of time on that background.

465
00:32:11.280 --> 00:32:12.160
You know, he's like, man,

466
00:32:12.160 --> 00:32:14.440
I got to make sure that water looks really good

467
00:32:14.440 --> 00:32:17.040
and the mountain, and nobody's looking at it.

468
00:32:18.160 --> 00:32:20.400
So that tells you what part of the copyright

469
00:32:20.400 --> 00:32:22.320
is the essence of the copyright.

470
00:32:22.320 --> 00:32:25.840
To determine if there's copyright infringement,

471
00:32:26.440 --> 00:32:29.640
you look for the essence of the copyright.

472
00:32:29.640 --> 00:32:34.640
Everybody type in the chat, essence, E-S-S-E-N-C-E,

473
00:32:34.640 --> 00:32:37.760
essence, essence of the copyright.

474
00:32:37.760 --> 00:32:41.000
That's what it comes down to, okay?

475
00:32:41.000 --> 00:32:43.240
So if it's a painting,

476
00:32:43.240 --> 00:32:45.600
it's the part of the painting that stands out

477
00:32:45.600 --> 00:32:46.440
that's most important.

478
00:32:46.440 --> 00:32:48.480
That's the essence of the copyright.

479
00:32:48.480 --> 00:32:51.680
If it's a song, it's that beat line,

480
00:32:51.680 --> 00:32:54.280
that beat line that you remember, right?

481
00:32:54.320 --> 00:32:56.960
That is the essence of the copyright.

482
00:32:56.960 --> 00:33:00.720
If it's a book that's 500 pages long,

483
00:33:02.360 --> 00:33:04.200
it becomes more difficult to determine

484
00:33:04.200 --> 00:33:06.000
what's the essence of the copyright.

485
00:33:07.040 --> 00:33:08.760
Like most people don't know.

486
00:33:09.960 --> 00:33:11.960
Essence goes well with vanilla ice.

487
00:33:14.080 --> 00:33:15.080
That's pretty good.

488
00:33:15.080 --> 00:33:16.120
That's pretty good, Libby.

489
00:33:16.120 --> 00:33:17.520
Well done, well done.

490
00:33:18.960 --> 00:33:22.840
So you got to realize that the essence of the copyright

491
00:33:22.840 --> 00:33:24.520
is what you own.

492
00:33:24.520 --> 00:33:26.480
Other people may be able to copy things

493
00:33:26.480 --> 00:33:30.880
that are portions of it that don't pertain to the essence.

494
00:33:30.880 --> 00:33:33.000
Okay, so again, you get the right to copy,

495
00:33:33.000 --> 00:33:34.760
you get the right to make derivative works.

496
00:33:34.760 --> 00:33:37.520
You also get the right to distribute copies,

497
00:33:37.520 --> 00:33:40.480
not just make copies, but then give copies to other people.

498
00:33:41.360 --> 00:33:44.640
You're the only one who has that right, okay?

499
00:33:44.640 --> 00:33:47.240
You get to publicly perform the work.

500
00:33:47.240 --> 00:33:51.840
So if it's some kind of like play or pantomime,

501
00:33:51.840 --> 00:33:54.560
you're the only one who gets to do this.

502
00:33:54.560 --> 00:33:56.760
Like only you, nobody else,

503
00:33:56.760 --> 00:34:00.640
because you got the copyright, nobody else does, okay?

504
00:34:00.640 --> 00:34:02.280
You get to publicly display the work.

505
00:34:02.280 --> 00:34:04.920
If it's your painting and you own the copyright,

506
00:34:04.920 --> 00:34:06.760
you get to publicly display the work

507
00:34:06.760 --> 00:34:08.520
and make money on that.

508
00:34:08.520 --> 00:34:11.679
Now, you may be asking, well, hold it.

509
00:34:12.600 --> 00:34:15.800
What if I'm doing a challenge,

510
00:34:15.800 --> 00:34:18.120
like Peter's doing a challenge right now,

511
00:34:18.120 --> 00:34:20.520
and there's a painting in the background?

512
00:34:20.520 --> 00:34:23.800
What if the painting is in the video?

513
00:34:25.080 --> 00:34:27.000
Like, is that copyright infringement?

514
00:34:27.000 --> 00:34:32.000
Because Peter's displaying a work, right?

515
00:34:32.040 --> 00:34:35.679
In that case, it's not because my work that I purchased

516
00:34:35.679 --> 00:34:39.000
is not the subject matter of my presentation.

517
00:34:39.000 --> 00:34:42.239
Like if I just played a video for two hours

518
00:34:42.239 --> 00:34:47.239
and all of you spent $95 to watch a video of that picture,

519
00:34:47.600 --> 00:34:50.520
then I'm making money exclusively on the image

520
00:34:50.520 --> 00:34:52.000
that was created by somebody else.

521
00:34:52.000 --> 00:34:54.679
That would be copyright infringement.

522
00:34:54.679 --> 00:34:57.600
But if it's just kind of in the background, right?

523
00:34:57.600 --> 00:35:00.200
There's Psalm 91 right over there, right?

524
00:35:00.000 --> 00:35:02.200
right there, that's Psalm 91.

525
00:35:02.200 --> 00:35:04.840
Somebody created that, okay?

526
00:35:04.840 --> 00:35:07.240
You know, and there's other things that are in my office.

527
00:35:07.240 --> 00:35:08.520
You know, there's a lion there.

528
00:35:08.520 --> 00:35:10.340
There's a prophetic eye over there.

529
00:35:10.340 --> 00:35:12.680
There's all sorts of stuff in my office.

530
00:35:12.680 --> 00:35:17.160
So those things are owned by those individuals.

531
00:35:17.160 --> 00:35:19.360
I bought the originals,

532
00:35:19.360 --> 00:35:23.160
but they still own the copyrighted work.

533
00:35:23.160 --> 00:35:25.400
So why am I saying this?

534
00:35:25.400 --> 00:35:29.240
You may buy something from someone else, like a logo,

535
00:35:29.240 --> 00:35:32.580
like a painting, but you do not own the copyright.

536
00:35:34.360 --> 00:35:35.840
That means you can't make copies.

537
00:35:35.840 --> 00:35:36.760
You can't distribute.

538
00:35:36.760 --> 00:35:38.440
You can't like display.

539
00:35:38.440 --> 00:35:40.980
You can't, you know, have people stop by

540
00:35:40.980 --> 00:35:42.760
just to see the painting and charge them.

541
00:35:42.760 --> 00:35:43.760
Like that, those are,

542
00:35:43.760 --> 00:35:46.580
you can run into copyright infringement issues there.

543
00:35:46.580 --> 00:35:50.540
So if you hire GoDaddy to create a logo for you,

544
00:35:50.540 --> 00:35:52.960
you gotta say to them, hey, GoDaddy,

545
00:35:52.960 --> 00:35:55.440
I need you to assign a right title and interest.

546
00:35:55.440 --> 00:35:58.020
Type in the chat, right title interest.

547
00:35:58.940 --> 00:36:00.420
Right title interest.

548
00:36:00.420 --> 00:36:03.180
That's the terminology, right title interest.

549
00:36:03.180 --> 00:36:06.660
You go to Google, do you go to GoDaddy and you say,

550
00:36:06.660 --> 00:36:08.900
I need to assign all right title and interest

551
00:36:08.900 --> 00:36:12.420
to this work to me.

552
00:36:12.420 --> 00:36:13.820
Okay, those are the words.

553
00:36:13.820 --> 00:36:15.380
Remember those words.

554
00:36:15.380 --> 00:36:17.540
Don't forget those words.

555
00:36:18.460 --> 00:36:22.540
Those words will result in you owning something.

556
00:36:22.540 --> 00:36:23.780
If you don't use those words,

557
00:36:23.780 --> 00:36:26.380
it can get kind of confusion as to what really,

558
00:36:26.420 --> 00:36:28.740
what rights you really obtained.

559
00:36:28.740 --> 00:36:30.620
And then you can get into a situation

560
00:36:30.620 --> 00:36:33.380
where you can get sued and you don't need any of that.

561
00:36:35.060 --> 00:36:36.780
So then another thing that you have

562
00:36:36.780 --> 00:36:39.040
is in the case of sound recordings,

563
00:36:39.040 --> 00:36:43.780
you get to perform that copyrighted work publicly

564
00:36:43.780 --> 00:36:45.180
if you own the copyright,

565
00:36:45.180 --> 00:36:47.340
but only if you own the copyright.

566
00:36:47.340 --> 00:36:48.780
All right, now let's talk a little bit

567
00:36:48.780 --> 00:36:51.020
about the copyright notice

568
00:36:51.020 --> 00:36:53.740
because people get this wrong all the time.

569
00:36:54.740 --> 00:36:57.420
It's kind of funny to watch.

570
00:36:57.420 --> 00:37:00.060
So the way the copyright notice is supposed to work

571
00:37:00.060 --> 00:37:05.060
is circle C or the word copyright,

572
00:37:07.100 --> 00:37:11.660
then a date, then the entity that owns it.

573
00:37:11.660 --> 00:37:14.940
Okay, very good Helene.

574
00:37:14.940 --> 00:37:19.940
Circle C, then the date, then the entity that owns it.

575
00:37:19.940 --> 00:37:24.220
Now, you don't want to do circle C,

576
00:37:24.220 --> 00:37:26.340
then write the word copyright.

577
00:37:26.340 --> 00:37:29.980
Because what you did was you said, copyright, copyright.

578
00:37:29.980 --> 00:37:31.820
That's not accurate.

579
00:37:31.820 --> 00:37:34.980
That's like, my name is Peter, Peter Nieves, right?

580
00:37:34.980 --> 00:37:37.100
You know, it's like, I'm not Peter, Peter Nieves,

581
00:37:37.100 --> 00:37:38.660
I'm Peter Nieves.

582
00:37:38.660 --> 00:37:41.720
Okay, so you don't want to say copyright, copyright.

583
00:37:42.580 --> 00:37:44.340
Larissa posted it really well.

584
00:37:44.340 --> 00:37:46.980
Okay, actually a number of you are now.

585
00:37:46.980 --> 00:37:49.260
So, oh, thank you for posting that Helene.

586
00:37:49.500 --> 00:37:52.300
Yeah, so she showed you how to actually get that circle C

587
00:37:52.300 --> 00:37:56.300
by using the alt button and then doing 0169.

588
00:37:56.300 --> 00:37:59.500
But I believe you have to use the number pad

589
00:37:59.500 --> 00:38:00.380
on your keyboard.

590
00:38:00.380 --> 00:38:02.020
You can't just use the top.

591
00:38:02.020 --> 00:38:05.800
You have to use the keyboard numbers pad section.

592
00:38:05.800 --> 00:38:06.740
Is that right, Rae?

593
00:38:07.660 --> 00:38:09.260
Yes, the numeric pad on the right.

594
00:38:09.260 --> 00:38:11.220
Yeah, you can only use the numeric pad,

595
00:38:11.220 --> 00:38:12.820
otherwise it doesn't work, all right?

596
00:38:12.820 --> 00:38:15.680
So either the word copyright, then the year,

597
00:38:15.680 --> 00:38:18.820
then the entity or the symbol for a copyright,

598
00:38:19.340 --> 00:38:20.180
the year and the entity, all right?

599
00:38:20.180 --> 00:38:25.180
Now, let's let go of the copyright portion.

600
00:38:25.260 --> 00:38:26.340
Let's talk about the year.

601
00:38:26.340 --> 00:38:29.060
The year should be the years that you made a modification

602
00:38:29.060 --> 00:38:30.980
to the copyrighted work.

603
00:38:30.980 --> 00:38:32.900
So if it's a painting and you originally created

604
00:38:32.900 --> 00:38:37.780
the painting in 2021, and then you modified it in 2022,

605
00:38:37.780 --> 00:38:42.780
it should say copyright 2021-2022, and then the owner.

606
00:38:45.340 --> 00:38:47.860
Okay, that's the way it works.

607
00:38:47.900 --> 00:38:51.140
It's based on when you created the work, right?

608
00:38:51.140 --> 00:38:53.340
The year is the year you created the work.

609
00:38:54.180 --> 00:38:56.980
So if you see a copyright for something from 1984,

610
00:38:56.980 --> 00:38:59.100
that means that's the year it was created.

611
00:38:59.980 --> 00:39:02.740
But in a book, if you look at a lot of books

612
00:39:02.740 --> 00:39:04.940
that have had new versions of them,

613
00:39:04.940 --> 00:39:09.940
you'll see like copyright 1984, 1987, 1991-1996, 2022.

614
00:39:09.940 --> 00:39:14.940
That's telling you that those are the years

615
00:39:18.740 --> 00:39:22.700
that they did updates to the work, okay?

616
00:39:22.700 --> 00:39:24.460
So that's what the years are all about,

617
00:39:24.460 --> 00:39:26.420
just so you guys understand that, okay?

618
00:39:27.860 --> 00:39:32.860
All right, now the last part, the owner, the entity,

619
00:39:33.320 --> 00:39:37.420
that last part should be who owns the copyright.

620
00:39:37.420 --> 00:39:39.180
Really important to understand this, guys.

621
00:39:39.220 --> 00:39:40.980
People get this wrong all the time.

622
00:39:41.900 --> 00:39:45.220
Somebody type in chat why you would want your name

623
00:39:45.220 --> 00:39:48.420
to be listed as an owner on a copyright.

624
00:39:48.420 --> 00:39:51.540
Just type something in the chat,

625
00:39:51.540 --> 00:39:53.020
and I'll take one of you guys

626
00:39:53.020 --> 00:39:55.220
to just raise your virtual hand,

627
00:39:55.220 --> 00:39:56.860
and I'll pick one of you guys.

628
00:39:56.860 --> 00:39:59.420
Royalties, yeah, let's see what else you guys got.

629
00:40:00.960 --> 00:40:07.120
Prove it's yours. Sure. Yeah ownership sell it make money. That's nice like that

630
00:40:07.760 --> 00:40:09.440
so people know

631
00:40:09.440 --> 00:40:16.080
Who come to use your work yet royalties owner has the right to sue. Oh, that's good ownership. Yeah, that's good

632
00:40:16.160 --> 00:40:18.560
You guys got it. You guys you guys are so smart

633
00:40:19.280 --> 00:40:21.840
You guys should be teaching me. This is so good. Yeah, so

634
00:40:23.440 --> 00:40:25.440
So what you've done

635
00:40:25.920 --> 00:40:29.200
What you do by keeping it in your name is yes, you own it

636
00:40:30.160 --> 00:40:31.680
But here's the thing

637
00:40:31.680 --> 00:40:33.680
If you're an owner

638
00:40:33.680 --> 00:40:37.920
And somebody believes there's infringement. There it is. Kerry already wrote it

639
00:40:38.560 --> 00:40:40.000
Yeah

640
00:40:40.000 --> 00:40:43.360
That that's the point that I'm stepping into right now. Okay

641
00:40:43.920 --> 00:40:45.920
So if you're the owner

642
00:40:45.920 --> 00:40:50.880
And somebody believes there's infringement based on that copyrighted work. They're going to look for who owns it

643
00:40:52.240 --> 00:40:55.440
So if you're listed as the owner they may come after you

644
00:40:56.400 --> 00:40:57.840
Okay

645
00:40:57.840 --> 00:41:00.640
That's the one negative. That's the one big negative

646
00:41:01.600 --> 00:41:06.720
Is that if you're listed as the owner of the copyrighted work, they may come after you if there's infringement

647
00:41:06.800 --> 00:41:10.400
all right, hopefully there's no infringement in which case you don't have to worry about this, but

648
00:41:12.000 --> 00:41:14.000
That's the fact now

649
00:41:14.560 --> 00:41:19.920
So what can you do about that? Well, you can assign all right title and interests. Remember those words I said

650
00:41:20.400 --> 00:41:23.760
You can assign all right title and interest to your entity

651
00:41:23.840 --> 00:41:28.400
Okay, you can use your business there you go viola nailed it you can use list your business

652
00:41:29.040 --> 00:41:32.720
Okay. So now you can assign all right title and interest to your painting

653
00:41:33.840 --> 00:41:35.840
to your company

654
00:41:36.080 --> 00:41:38.640
Now what happens is the company owns it?

655
00:41:40.160 --> 00:41:45.040
Is there a database where I can find the owner great question jennifer. Um

656
00:41:46.800 --> 00:41:51.280
There's an asic need division at the copyright office it is hereditary

657
00:41:51.280 --> 00:41:55.200
Division at the copyright office. It is horrendous horrible

658
00:41:56.080 --> 00:41:56.960
and

659
00:41:56.960 --> 00:42:00.560
Really bad like it's just you can't really just search things there

660
00:42:00.960 --> 00:42:06.560
Like you have to like hire somebody to go through their records to then find out who actually owns something

661
00:42:06.560 --> 00:42:09.200
It's a lot of work. There are people that'll do this for a living

662
00:42:09.680 --> 00:42:13.200
But it's not simple like the trademark site where you can just type in

663
00:42:13.920 --> 00:42:16.400
You know the name and then boom there it is

664
00:42:17.040 --> 00:42:19.200
Or you can i'm going to actually show you guys something

665
00:42:19.200 --> 00:42:22.400
Oh, I just thought of something that's very valuable for you. I'm gonna write it down

666
00:42:23.120 --> 00:42:25.120
in the trademark realm

667
00:42:26.060 --> 00:42:29.620
Trademark realm. Um, there is a website

668
00:42:30.800 --> 00:42:33.040
That lists the asic knee

669
00:42:33.600 --> 00:42:35.520
I'm, just going to write down website

670
00:42:35.520 --> 00:42:37.680
I'm going to post it in the facebook group for you

671
00:42:38.160 --> 00:42:42.800
If you ever want to figure out who actually owns a certain trademark, you can search for it in general

672
00:42:43.280 --> 00:42:46.000
But another way to do it is to search for the person

673
00:42:46.960 --> 00:42:48.960
Through the asic knee website

674
00:42:49.120 --> 00:42:51.120
So if I if I know kathleen

675
00:42:52.080 --> 00:42:58.000
Like I want to see what what possible trademarks does kathleen own I could go on to this site

676
00:42:58.000 --> 00:43:01.920
I'm going to give you type in her name and all the trademarks that she owns is just going to come out

677
00:43:02.960 --> 00:43:08.560
All right. It's a great site. It's really good. Okay, so it's actually on the uspto. It's just really hard to find

678
00:43:09.200 --> 00:43:11.040
i'm going to give it to you so

679
00:43:11.040 --> 00:43:13.040
so the point of all this is

680
00:43:13.600 --> 00:43:14.640
Is

681
00:43:14.640 --> 00:43:16.640
your copyrighted work

682
00:43:17.040 --> 00:43:17.980
is

683
00:43:17.980 --> 00:43:21.280
Extremely valuable right 65 to protect. I mean that's

684
00:43:22.400 --> 00:43:24.400
That's pretty amazing

685
00:43:24.480 --> 00:43:27.440
But the question is who do I want to actually own this thing?

686
00:43:28.160 --> 00:43:31.360
If I keep it in my name, I run the risk of potentially being sued

687
00:43:31.840 --> 00:43:36.320
But I also maintain ownership if I assign it over to the company

688
00:43:36.800 --> 00:43:42.400
Now the company technically owns it now if it's kind of like a sole proprietorship or something like that

689
00:43:43.520 --> 00:43:46.020
Then you would think well, okay sole proprietorship

690
00:43:46.800 --> 00:43:51.680
I'm making all the decisions on behalf of the company anyway, so i'm not too worried about it, right?

691
00:43:52.320 --> 00:43:54.320
But if there's a board

692
00:43:54.400 --> 00:43:57.520
At the company and I assign my asset to the board

693
00:43:58.160 --> 00:44:04.320
And the board has all the legal rights to make decisions on behalf of the company. I may have lost control of my own asset

694
00:44:05.840 --> 00:44:07.840
So this is how you can lose your

695
00:44:08.220 --> 00:44:13.200
Asset, okay, it's a bad thing. You can lose your asset here. You don't want to lose your asset here

696
00:44:13.200 --> 00:44:18.880
Okay, so what you want to do instead is you want to make sure that you maintain it in your own name

697
00:44:20.320 --> 00:44:22.560
You want me to turn you you maintain in your own name

698
00:44:23.440 --> 00:44:25.440
You don't lose your asset

699
00:44:25.760 --> 00:44:27.760
and then what happens is

700
00:44:28.320 --> 00:44:30.800
You know if if the board actually has certain control

701
00:44:31.760 --> 00:44:35.200
Then you maintain in your name and you you do a license to the company

702
00:44:36.000 --> 00:44:41.760
Then you can actually make money off of it. You can make royalties off of it. You can do all sorts of cool stuff

703
00:44:42.400 --> 00:44:46.480
But you still run the risk of potentially being sued now just to make it clear

704
00:44:47.280 --> 00:44:52.800
If i'm going after somebody trying to protect you because they stole something and they assign it over to the company

705
00:44:52.960 --> 00:44:54.960
I'm going to sue the company and them

706
00:44:55.680 --> 00:44:59.700
I'm going to go after both anyway, but if you do a proper incorporation

707
00:45:00.000 --> 00:45:02.800
and you're not commingling funds

708
00:45:02.800 --> 00:45:04.840
and doing all sorts of improper things,

709
00:45:04.840 --> 00:45:06.400
then chances are very high

710
00:45:06.400 --> 00:45:08.880
that they're not gonna get at your assets.

711
00:45:08.880 --> 00:45:10.040
They're gonna only be able to get

712
00:45:10.040 --> 00:45:11.560
at the company's assets, all right?

713
00:45:11.560 --> 00:45:14.960
So for that reason, it's typically nice

714
00:45:14.960 --> 00:45:17.720
to put the assets in the name of the company,

715
00:45:17.720 --> 00:45:20.680
but you have to remember control of the asset is key.

716
00:45:20.680 --> 00:45:22.520
So be careful there, all right?

717
00:45:22.520 --> 00:45:26.160
So that third part, circle C, year,

718
00:45:26.160 --> 00:45:28.400
the third part is the owner.

719
00:45:28.400 --> 00:45:31.160
It's gonna be either your name or your entity's name.

720
00:45:32.080 --> 00:45:35.520
You have to make the decision on what to do.

721
00:45:35.520 --> 00:45:38.240
It has to be you who figures that out, okay?

722
00:45:39.760 --> 00:45:42.880
All right, I'm gonna take a moment here

723
00:45:42.880 --> 00:45:47.280
and show you the Copyright Office's site.

724
00:45:51.720 --> 00:45:54.280
Let me share the screen with you.

725
00:45:56.480 --> 00:45:57.320
There we go.

726
00:45:58.760 --> 00:45:59.600
Okay, here we go.

727
00:45:59.600 --> 00:46:01.600
Share screen, wow, okay.

728
00:46:12.880 --> 00:46:15.720
This is the Copyright Office's website.

729
00:46:15.720 --> 00:46:19.080
All right, just let me continue, Louisa, all right?

730
00:46:19.080 --> 00:46:23.000
I'm the copyright website.

731
00:46:23.000 --> 00:46:25.760
This is it here, copyright.gov, okay?

732
00:46:26.760 --> 00:46:31.200
This website here is where you will search

733
00:46:31.200 --> 00:46:32.720
for information on copyrights.

734
00:46:32.720 --> 00:46:35.480
It's where you will register things for copyrights.

735
00:46:36.520 --> 00:46:41.520
They're people for providing support.

736
00:46:45.240 --> 00:46:47.360
They're very good at what they do.

737
00:46:47.360 --> 00:46:51.640
So if you're confused about issues in copyrights,

738
00:46:51.640 --> 00:46:54.560
like in your filing, you can actually call them

739
00:46:54.560 --> 00:46:55.960
and they'll guide you through things.

740
00:46:55.960 --> 00:46:57.640
They're very good, okay?

741
00:46:57.640 --> 00:46:59.120
There's certain things with the government

742
00:46:59.120 --> 00:47:00.440
that are horrible.

743
00:47:00.440 --> 00:47:03.120
The Copyright Office, for some bizarre reason,

744
00:47:03.120 --> 00:47:06.280
is pretty good with helping you on filing things, okay?

745
00:47:06.280 --> 00:47:09.360
So right under here, under registration,

746
00:47:09.360 --> 00:47:11.720
when you click on this, you'll see the different types

747
00:47:11.720 --> 00:47:13.800
of works that I talked to you about.

748
00:47:13.800 --> 00:47:17.040
Literary works, performing arts, visual arts,

749
00:47:17.040 --> 00:47:21.040
other digital content, movie pictures, photographs.

750
00:47:21.040 --> 00:47:22.800
So let's say you wanna register a photograph.

751
00:47:22.800 --> 00:47:25.880
You just click on photograph and there it is,

752
00:47:25.880 --> 00:47:27.760
register a photograph.

753
00:47:27.760 --> 00:47:32.560
I mean, this is so easy, guys, 65 bucks, all right?

754
00:47:32.560 --> 00:47:34.040
If you've never done it before, yeah,

755
00:47:34.040 --> 00:47:35.760
maybe you wanna work with an attorney

756
00:47:35.760 --> 00:47:38.200
to figure this out in the beginning.

757
00:47:38.200 --> 00:47:39.600
But if you're starting to do the same thing

758
00:47:39.600 --> 00:47:43.040
over and over and over and over, as you're doing this,

759
00:47:43.040 --> 00:47:44.640
you're gonna understand all the fields

760
00:47:44.640 --> 00:47:45.560
that need to be entered.

761
00:47:45.560 --> 00:47:48.000
So it's really up to you if you wanna,

762
00:47:48.000 --> 00:47:49.480
how you wanna engage on this.

763
00:47:49.520 --> 00:47:52.240
But if you click on register a photograph,

764
00:47:58.080 --> 00:48:01.600
you wait until the hamsters deliver the new message to you.

765
00:48:02.600 --> 00:48:04.760
They're still on their way, apparently.

766
00:48:06.640 --> 00:48:09.400
Come on, I see the wheel running.

767
00:48:12.760 --> 00:48:13.920
Oh, that's interesting.

768
00:48:15.840 --> 00:48:17.600
See if we can get in one more time.

769
00:48:19.920 --> 00:48:21.400
Internet's up.

770
00:48:21.400 --> 00:48:23.760
Well, in any case, when you click on this,

771
00:48:23.760 --> 00:48:28.480
you're gonna come to a screen that asks you to sign in.

772
00:48:28.480 --> 00:48:29.320
All right?

773
00:48:29.320 --> 00:48:31.880
And so you're gonna have to register with the site.

774
00:48:31.880 --> 00:48:34.120
Okay, I wanted to show you guys what it means.

775
00:48:34.120 --> 00:48:35.760
I don't know why it's doing that.

776
00:48:37.160 --> 00:48:39.960
For some reason, it's not working.

777
00:48:39.960 --> 00:48:41.360
That's really weird.

778
00:48:41.360 --> 00:48:44.440
But in any case, what I'll do is I think I'll post it

779
00:48:44.440 --> 00:48:46.600
on the, in the Facebook group so you can see.

780
00:48:46.600 --> 00:48:47.840
But when you click on register,

781
00:48:47.920 --> 00:48:51.800
it's gonna ask you to enter your username, password.

782
00:48:51.800 --> 00:48:53.200
You won't have one.

783
00:48:53.200 --> 00:48:55.000
So you have to register for the site.

784
00:48:55.000 --> 00:48:58.040
Once you do that, it's pretty straightforward

785
00:48:58.040 --> 00:49:00.000
in how to actually register things.

786
00:49:00.000 --> 00:49:01.280
Looks like the copyright site,

787
00:49:01.280 --> 00:49:04.400
after I actually told you government that you work well,

788
00:49:04.400 --> 00:49:06.400
cause I know you're listening right now.

789
00:49:07.520 --> 00:49:10.120
After I told you that you did things well,

790
00:49:10.120 --> 00:49:11.160
your site didn't work.

791
00:49:11.160 --> 00:49:12.560
So, oh well.

792
00:49:12.560 --> 00:49:14.960
So anyways, those are the different works.

793
00:49:14.960 --> 00:49:16.600
You just click on them.

794
00:49:16.600 --> 00:49:19.720
And now you'll be able to register whichever work

795
00:49:19.720 --> 00:49:24.040
you want to actually register.

796
00:49:24.040 --> 00:49:27.800
And what I'll do is I'll copy this and paste it for you

797
00:49:27.800 --> 00:49:30.760
in your, it loaded for you, Dee.

798
00:49:32.120 --> 00:49:32.960
Look at that.

799
00:49:34.480 --> 00:49:36.240
That's the actual site right there.

800
00:49:37.320 --> 00:49:39.160
Sharing the site is copyright infringement.

801
00:49:39.160 --> 00:49:40.000
That's too funny.

802
00:49:40.000 --> 00:49:41.400
All right, Larissa, what was the question?

803
00:49:41.400 --> 00:49:42.240
Go ahead.

804
00:49:43.240 --> 00:49:44.280
If you want to save it,

805
00:49:44.280 --> 00:49:48.000
but we've got a doctorate student in the house

806
00:49:49.120 --> 00:49:51.360
asking about their doctorate paper for college.

807
00:49:51.360 --> 00:49:52.520
And I know you love this question about,

808
00:49:52.520 --> 00:49:55.760
can I own my paper or does the university own it?

809
00:49:55.760 --> 00:49:56.720
Oh gosh.

810
00:50:00.000 --> 00:50:04.160
It depends, I'll just say it depends.

811
00:50:04.160 --> 00:50:07.200
So technically the creator of any work

812
00:50:07.200 --> 00:50:09.360
actually owns the work, right?

813
00:50:09.360 --> 00:50:14.360
So if you are a, let's say you're an artist with a company

814
00:50:14.820 --> 00:50:17.160
and you create a new drawing,

815
00:50:17.160 --> 00:50:19.360
you technically own the work.

816
00:50:19.360 --> 00:50:22.680
Now, you may have signed an agreement with the company

817
00:50:22.680 --> 00:50:25.400
that says that any work that you create

818
00:50:26.600 --> 00:50:28.260
is owned by the company.

819
00:50:28.260 --> 00:50:32.100
That means that you assigned the work

820
00:50:32.100 --> 00:50:33.860
that you actually have legal rights to,

821
00:50:33.860 --> 00:50:36.420
you assign that to the company

822
00:50:36.420 --> 00:50:39.460
as a condition of your job

823
00:50:39.460 --> 00:50:42.240
and as a condition of being compensated, right?

824
00:50:42.240 --> 00:50:44.820
That's fine, that's fine if you did that.

825
00:50:44.820 --> 00:50:47.180
But the fact of the matter is you as the artist

826
00:50:47.180 --> 00:50:49.040
legally actually owned it.

827
00:50:50.100 --> 00:50:55.100
And then you decided to give it to another party

828
00:50:55.620 --> 00:50:57.900
in return for compensation.

829
00:50:57.900 --> 00:50:59.580
So in your employee agreement,

830
00:50:59.580 --> 00:51:01.340
quite often it's going to say

831
00:51:02.460 --> 00:51:04.420
that you assign all rights, title and interest

832
00:51:04.420 --> 00:51:06.920
to any created works, any patentable subject matter,

833
00:51:06.920 --> 00:51:09.100
any trademarks, any copyrights,

834
00:51:09.100 --> 00:51:10.660
any know-how to the company.

835
00:51:10.660 --> 00:51:13.260
You're gonna see that there in your employee agreement.

836
00:51:13.260 --> 00:51:15.380
Look at your employee agreements, guys.

837
00:51:16.300 --> 00:51:17.860
And if you run a company

838
00:51:17.860 --> 00:51:20.420
and you're hiring people who are creative,

839
00:51:20.420 --> 00:51:22.140
Ray, close your ears for a second, right?

840
00:51:22.140 --> 00:51:24.420
Don't listen to anything I say right now.

841
00:51:24.420 --> 00:51:25.780
Like nothing that I say.

842
00:51:25.780 --> 00:51:27.860
Can you hear anything I'm saying right now, Ray?

843
00:51:28.700 --> 00:51:29.540
Can you hear me?

844
00:51:29.540 --> 00:51:30.360
Yes or no, Ray?

845
00:51:30.360 --> 00:51:31.200
All right, she's not answering.

846
00:51:31.200 --> 00:51:32.460
So that means she can't hear.

847
00:51:32.460 --> 00:51:35.020
So the people who are, not yet, Ray.

848
00:51:35.020 --> 00:51:37.860
All right, so the people who are creating artistic works

849
00:51:37.860 --> 00:51:41.540
on your team, they actually have legal rights

850
00:51:41.540 --> 00:51:43.700
to the artistic works,

851
00:51:43.700 --> 00:51:46.700
unless they assign all right, title and interest over to you,

852
00:51:46.700 --> 00:51:49.340
which I make everybody assign all right,

853
00:51:49.340 --> 00:51:50.380
title, interest to me.

854
00:51:50.380 --> 00:51:51.220
So there it is.

855
00:51:51.220 --> 00:51:56.220
So just remember that when you build up a team,

856
00:51:56.540 --> 00:51:57.980
you wanna have an employee agreement

857
00:51:57.980 --> 00:51:59.700
that says they assign it over to you.

858
00:51:59.700 --> 00:52:04.700
Like when we hire, when Ray and I hire a video creator

859
00:52:05.140 --> 00:52:07.620
for our own work, like tomorrow when we start out,

860
00:52:07.620 --> 00:52:10.420
you guys, God permitting, are going to see a video.

861
00:52:11.620 --> 00:52:14.340
This has like been the craziest video ever, right?

862
00:52:14.340 --> 00:52:16.980
It's been like, the video has gone through like,

863
00:52:16.980 --> 00:52:18.900
what, 10 reiterations?

864
00:52:18.900 --> 00:52:20.220
It's crazy.

865
00:52:20.220 --> 00:52:21.220
Roughly, yeah.

866
00:52:21.220 --> 00:52:22.060
Right?

867
00:52:22.060 --> 00:52:24.540
And so we're almost at the end, right?

868
00:52:24.540 --> 00:52:26.660
But it looks good, but we're almost there.

869
00:52:26.660 --> 00:52:30.380
But the point being that the person that created the video,

870
00:52:30.380 --> 00:52:32.140
we wanted them to sign an agreement,

871
00:52:32.140 --> 00:52:34.300
saying they assign all right, title and interest to us,

872
00:52:34.300 --> 00:52:36.780
even before they actually started it.

873
00:52:36.780 --> 00:52:38.700
Because that's my video.

874
00:52:38.700 --> 00:52:39.860
I'm paying for it.

875
00:52:39.860 --> 00:52:41.460
You should be doing the same thing

876
00:52:41.460 --> 00:52:43.820
for your logo creations, your book creations.

877
00:52:43.820 --> 00:52:45.820
If you go to a publisher,

878
00:52:45.820 --> 00:52:48.180
they're gonna make you sign a document in many cases,

879
00:52:48.180 --> 00:52:50.180
assigning all right, title and interest to the book,

880
00:52:50.180 --> 00:52:51.620
to the publisher.

881
00:52:51.620 --> 00:52:55.140
You better be careful in what you're signing, guys.

882
00:52:57.100 --> 00:52:59.580
If you go to somebody to create a website,

883
00:53:00.620 --> 00:53:03.420
those websites are protectable by copyright law.

884
00:53:04.460 --> 00:53:06.860
So you need to go to the person who's creating your website

885
00:53:06.860 --> 00:53:09.700
and say, hey, I wanna own that content.

886
00:53:09.700 --> 00:53:13.220
Then in many cases, they're gonna go, well, that's extra.

887
00:53:13.220 --> 00:53:16.340
Because they maintain all right, title and interest

888
00:53:16.340 --> 00:53:19.020
to the code, to the images,

889
00:53:19.020 --> 00:53:20.900
to all the stuff that you provide.

890
00:53:20.940 --> 00:53:22.500
I had a client.

891
00:53:22.500 --> 00:53:23.860
His name was Bill.

892
00:53:23.860 --> 00:53:24.740
I won't give his last name

893
00:53:24.740 --> 00:53:26.220
because I don't want him to get in trouble.

894
00:53:26.220 --> 00:53:31.060
But he came to me because he creates websites for dentists.

895
00:53:31.060 --> 00:53:32.740
He created a bunch of them.

896
00:53:32.740 --> 00:53:34.340
Then all of a sudden people saw them and said,

897
00:53:34.340 --> 00:53:35.300
man, these are really good.

898
00:53:35.300 --> 00:53:37.980
So they started copying his content.

899
00:53:37.980 --> 00:53:39.900
They started copying all of his websites.

900
00:53:39.900 --> 00:53:41.460
And then it would change a little bit.

901
00:53:41.460 --> 00:53:43.740
So he comes out to me and he says,

902
00:53:43.740 --> 00:53:46.340
Peter, I'd like you to represent me.

903
00:53:46.340 --> 00:53:49.100
All these people are stealing my website content.

904
00:53:49.100 --> 00:53:50.860
And it took me a long time to come out

905
00:53:50.860 --> 00:53:55.580
with the right combination for an effective dentist website.

906
00:53:55.580 --> 00:53:57.500
So I said, okay, I'll take your word for it.

907
00:53:57.500 --> 00:54:00.740
And then he had these different pictures on it.

908
00:54:00.740 --> 00:54:01.860
Well, one of the pictures he had

909
00:54:01.860 --> 00:54:05.660
was a picture of his wife's teeth, okay?

910
00:54:05.660 --> 00:54:07.220
I don't know why you would put a picture

911
00:54:07.220 --> 00:54:08.780
of your wife's teeth on a website,

912
00:54:08.780 --> 00:54:11.420
but he had a picture of his wife's teeth on a website.

913
00:54:11.420 --> 00:54:13.140
So what happens is he gets mad

914
00:54:13.140 --> 00:54:18.140
because his wife's mouth is all over the internet, right?

915
00:54:18.140 --> 00:54:21.460
Like everywhere, like her teeth are everywhere.

916
00:54:21.460 --> 00:54:22.420
So what does he do?

917
00:54:22.420 --> 00:54:23.580
He hires me.

918
00:54:23.580 --> 00:54:25.500
So now I tell him, well,

919
00:54:25.500 --> 00:54:27.100
we're gonna file a copyright application

920
00:54:27.100 --> 00:54:28.220
for your wife's teeth.

921
00:54:29.100 --> 00:54:30.460
This sounds so silly,

922
00:54:30.460 --> 00:54:32.140
but we're gonna file a copyright application

923
00:54:32.140 --> 00:54:34.740
for your wife's teeth for the picture.

924
00:54:34.740 --> 00:54:36.500
And then we're gonna file a copyright application

925
00:54:36.500 --> 00:54:37.500
for the website.

926
00:54:38.740 --> 00:54:39.580
We did that.

927
00:54:39.580 --> 00:54:41.300
And then we sent cease and desist letters

928
00:54:41.300 --> 00:54:43.780
to every single person who was copying him.

929
00:54:43.780 --> 00:54:45.740
All of them removed it immediately.

930
00:54:46.740 --> 00:54:50.220
But he also asked for $2,500 for every infringement.

931
00:54:51.100 --> 00:54:54.940
About 70% of the people paid him that $2,500.

932
00:54:54.940 --> 00:54:56.460
He ended up making a business

933
00:54:56.460 --> 00:55:00.060
out of enforcing his own copyrights, all right?

934
00:55:00.000 --> 00:55:02.460
right, out of getting his wife's teeth back.

935
00:55:06.240 --> 00:55:11.240
Anyways, all right, so that's interesting to say the least.

936
00:55:11.560 --> 00:55:14.880
So there are a few things that tomorrow

937
00:55:14.880 --> 00:55:17.000
I'm gonna go into some detail on.

938
00:55:17.000 --> 00:55:20.660
Like you can actually file multiple copyrights at once.

939
00:55:20.660 --> 00:55:22.220
You don't have to file,

940
00:55:23.260 --> 00:55:25.380
like let's say you have 100 pictures.

941
00:55:26.300 --> 00:55:29.840
You can file one copyright with 100 pictures.

942
00:55:29.840 --> 00:55:33.080
Okay, you don't have to do 100 filings.

943
00:55:34.380 --> 00:55:35.980
That's really important to know.

944
00:55:36.940 --> 00:55:38.280
There's a way to do that.

945
00:55:40.220 --> 00:55:43.040
Okay, now if you have a book and let's say in your book,

946
00:55:43.040 --> 00:55:48.040
there's a painting and you have on page 79, the painting

947
00:55:48.940 --> 00:55:51.020
and that painting is really important.

948
00:55:51.020 --> 00:55:52.460
What I would suggest you do is you take

949
00:55:52.460 --> 00:55:55.120
that important painting, file a copyright application

950
00:55:55.120 --> 00:55:56.820
just on that painting

951
00:55:56.820 --> 00:55:59.360
and then file a copyright application on the book.

952
00:55:59.960 --> 00:56:03.320
So this way, if somebody is looking at your 500 page book

953
00:56:03.320 --> 00:56:06.760
and they only copied one page, you feel,

954
00:56:06.760 --> 00:56:08.720
well, this is gonna be hard for me to enforce

955
00:56:08.720 --> 00:56:11.200
because is that one painting the essence

956
00:56:11.200 --> 00:56:13.040
of a 500 page book?

957
00:56:13.040 --> 00:56:13.920
Maybe not.

958
00:56:15.140 --> 00:56:17.360
So for that reason, you file a copyright application

959
00:56:17.360 --> 00:56:19.600
on that painting alone

960
00:56:19.600 --> 00:56:22.720
and you file a copyright application on the book.

961
00:56:23.800 --> 00:56:25.360
So now you got two of them,

962
00:56:25.360 --> 00:56:28.160
but now if somebody copies that picture, you got them.

963
00:56:29.160 --> 00:56:30.000
All right.

964
00:56:31.880 --> 00:56:35.120
So why do you actually file for federal registration?

965
00:56:35.120 --> 00:56:37.440
Here, everybody hear this, okay?

966
00:56:37.440 --> 00:56:39.040
We got like, we got a few minutes left.

967
00:56:39.040 --> 00:56:40.440
I just wanna kind of cover this for you

968
00:56:40.440 --> 00:56:41.960
because this is really important.

969
00:56:41.960 --> 00:56:45.240
Why in the world are you spending the 65 bucks?

970
00:56:45.240 --> 00:56:49.360
If you get a federal registration for a copyright,

971
00:56:49.360 --> 00:56:54.360
you are guaranteed statutory damages

972
00:56:54.400 --> 00:56:56.040
if there's infringement.

973
00:56:56.040 --> 00:56:58.740
That's at least $500 per infringement.

974
00:57:00.200 --> 00:57:01.720
Guaranteed.

975
00:57:01.720 --> 00:57:04.880
That means you don't have to prove how much is infringed,

976
00:57:04.880 --> 00:57:06.040
how much is not infringed.

977
00:57:06.040 --> 00:57:08.960
It's guaranteed, like it will happen.

978
00:57:10.740 --> 00:57:13.040
So for that reason,

979
00:57:13.040 --> 00:57:15.160
having a federal registration is very helpful.

980
00:57:15.160 --> 00:57:18.420
On top of that, you can try and go after attorney's fees.

981
00:57:18.420 --> 00:57:21.440
You know where you spend the most money on litigation?

982
00:57:21.440 --> 00:57:22.900
The attorneys.

983
00:57:22.900 --> 00:57:25.480
I know, cause I'm sending you the bill.

984
00:57:25.480 --> 00:57:27.120
All right?

985
00:57:27.120 --> 00:57:28.840
And when I'm looking at this for startups,

986
00:57:28.840 --> 00:57:30.240
I'm going, they can't afford this.

987
00:57:30.240 --> 00:57:32.960
And then I'm modifying bills to try to help them

988
00:57:32.960 --> 00:57:34.440
when they're starting out.

989
00:57:34.440 --> 00:57:37.560
One of my best clients was a guy

990
00:57:37.560 --> 00:57:40.840
who was a graduate student from Dartmouth.

991
00:57:40.840 --> 00:57:42.480
This is an aside, just came to me.

992
00:57:42.480 --> 00:57:44.020
I'm gonna just share this.

993
00:57:44.020 --> 00:57:47.080
When you have the opportunity to bless other people,

994
00:57:47.080 --> 00:57:48.680
just do it.

995
00:57:48.680 --> 00:57:51.320
Like, just do it.

996
00:57:51.320 --> 00:57:54.240
Cause you shouldn't be doing it

997
00:57:54.240 --> 00:57:55.680
to try to get something out of it.

998
00:57:55.680 --> 00:57:57.320
But I can tell you most of the time

999
00:57:57.320 --> 00:57:59.600
you get something out of it.

1000
00:57:59.600 --> 00:58:00.960
All right?

1001
00:58:00.960 --> 00:58:02.840
I had a really bad situation

1002
00:58:02.840 --> 00:58:05.720
where I worked with a certain individual,

1003
00:58:05.720 --> 00:58:10.720
spent a lot of money on like funnels, ads, stuff like that.

1004
00:58:10.800 --> 00:58:12.960
$25,000 for that stuff.

1005
00:58:13.920 --> 00:58:16.200
Didn't work out, decide to go the other way,

1006
00:58:16.200 --> 00:58:20.000
felt in my heart, leave it, plant it as a seed,

1007
00:58:20.000 --> 00:58:21.360
ended up with an employee.

1008
00:58:22.360 --> 00:58:25.840
I mean, people like, this is legit.

1009
00:58:25.840 --> 00:58:27.500
This is real.

1010
00:58:27.500 --> 00:58:30.880
Like I was praying for the right person, you know?

1011
00:58:30.880 --> 00:58:32.260
And then on top of that,

1012
00:58:34.560 --> 00:58:36.620
my, probably my number one client

1013
00:58:36.620 --> 00:58:40.360
was a graduate student from Dartmouth College.

1014
00:58:40.360 --> 00:58:42.600
He had an idea, wanted to file a patent,

1015
00:58:42.600 --> 00:58:43.440
didn't have money.

1016
00:58:43.440 --> 00:58:47.560
I cut him a deal, filed his patent for him.

1017
00:58:47.560 --> 00:58:50.460
Three years later, we sued a Taiwanese corporation.

1018
00:58:51.560 --> 00:58:53.260
In the United States.

1019
00:58:53.260 --> 00:58:57.360
He was billed like $2.8 million, paid every penny of it.

1020
00:58:58.480 --> 00:59:01.920
Cause I cut him a deal on a patent application.

1021
00:59:01.920 --> 00:59:03.340
Cause I could.

1022
00:59:03.340 --> 00:59:04.900
I wasn't thinking, well, in the future,

1023
00:59:04.900 --> 00:59:06.640
I might get $2.8 million.

1024
00:59:06.640 --> 00:59:08.360
I didn't know that was gonna happen.

1025
00:59:08.360 --> 00:59:09.880
Only three years later or so,

1026
00:59:09.880 --> 00:59:14.880
I get this huge litigation matter from that.

1027
00:59:15.080 --> 00:59:18.200
So when you have the opportunity to bless others,

1028
00:59:18.200 --> 00:59:20.340
just go forward and bless others.

1029
00:59:20.340 --> 00:59:23.180
So let me take one or two.

1030
00:59:23.180 --> 00:59:24.580
Let me take one question

1031
00:59:25.660 --> 00:59:29.140
because we're gonna jump into VIP in a second

1032
00:59:29.140 --> 00:59:31.640
and we're gonna do a deeper dive into copyright law.

1033
00:59:31.640 --> 00:59:36.100
And why are we doing such a deep dive in copyright law?

1034
00:59:36.100 --> 00:59:39.260
Because about 50% of the things that you're doing

1035
00:59:39.260 --> 00:59:41.060
involve copyrights.

1036
00:59:41.060 --> 00:59:42.280
You just don't know it.

1037
00:59:44.080 --> 00:59:47.620
Okay, so like your websites, your funnels, your books,

1038
00:59:47.620 --> 00:59:50.980
your musical works, your videos, TikTok.

1039
00:59:50.980 --> 00:59:53.460
TikTok is probably one of the biggest infringers

1040
00:59:53.460 --> 00:59:55.600
of copyrights ever.

1041
00:59:56.460 --> 00:59:57.900
It is so bad.

1042
00:59:57.900 --> 01:00:00.100
It is like, you create.

1043
01:00:00.000 --> 01:00:03.000
a video, do you realize there's a feature when you when you go on

1044
01:00:03.000 --> 01:00:08.420
tick tock, there's a feature. Alright, so I'm actually on

1045
01:00:08.420 --> 01:00:12.860
tick tock, right? Everybody follow IP protection. Okay.

1046
01:00:13.260 --> 01:00:16.180
Everybody, that's that's part of your homework assignment. Follow

1047
01:00:16.180 --> 01:00:19.980
IP protection. So I can keep you updated on stuff because I do

1048
01:00:19.980 --> 01:00:24.020
lives every once in a while. Okay. So I'm going to show you

1049
01:00:24.020 --> 01:00:29.700
something. It's kind of I'm amazed that nobody has been like

1050
01:00:30.180 --> 01:00:37.860
royally sued by this. Let me show you something here. There

1051
01:00:37.860 --> 01:00:41.980
it is. Okay. So here's one of my videos, right? There's a video

1052
01:00:41.980 --> 01:00:47.540
with Tracy. She is awesome. She actually did the ad. She did

1053
01:00:47.540 --> 01:00:54.720
the the flame icon for Pedro, Pedro de on one of his

1054
01:00:54.720 --> 01:00:58.020
challenges, right? So she's a friend of mine. Well, on the

1055
01:00:58.020 --> 01:01:01.740
bottom on tick tock, there's these three dots. If you click

1056
01:01:01.740 --> 01:01:06.940
the three dots, there's an option to click duet. Right?

1057
01:01:07.180 --> 01:01:10.300
It's right on the bottom. Oh, man, that light is messing it up

1058
01:01:10.300 --> 01:01:13.340
so you can't see it. But it's, it's right there. You click

1059
01:01:13.340 --> 01:01:18.580
duet. Second, you click duet. It's now processing the video

1060
01:01:18.580 --> 01:01:22.980
guys. All right, processing the video. The very next thing that

1061
01:01:22.980 --> 01:01:27.660
happens is you're now doing a split screen with that original

1062
01:01:27.660 --> 01:01:34.300
work. So you just created a new work. See, here she is with me.

1063
01:01:34.540 --> 01:01:39.780
And there I am live right now. I'm creating a new work with the

1064
01:01:39.780 --> 01:01:43.660
original video. That's copyright infringement. Like that's,

1065
01:01:43.660 --> 01:01:46.740
that's, that's copyright infringement. You can't do that.

1066
01:01:47.860 --> 01:01:51.940
But the fact that it matters that people want to be able to

1067
01:01:51.940 --> 01:01:57.980
um, have fun. So because of that, anything that you're

1068
01:01:57.980 --> 01:02:00.820
publishing on tick tock, they make sure that you can't legally

1069
01:02:00.820 --> 01:02:03.460
enforce some of your rights. They're smart about the way they

1070
01:02:03.460 --> 01:02:06.980
did it. So there was a long agreement that you signed when

1071
01:02:06.980 --> 01:02:12.300
you joined tick tock. Okay, just like Facebook, you gave away you

1072
01:02:12.300 --> 01:02:16.820
know that your pet Snoopy and like your bird Coco. They are

1073
01:02:16.820 --> 01:02:22.980
owned by Facebook and tick tock right now. It may not be that

1074
01:02:22.980 --> 01:02:26.980
bad, but you know, it's pretty darn close. So the point being,

1075
01:02:27.980 --> 01:02:32.380
when you use certain facilities, when you use certain, certain

1076
01:02:32.380 --> 01:02:36.380
software programs, check the agreements. Like what do you

1077
01:02:36.380 --> 01:02:41.500
say? What are you doing? Right? When you use an image, that's

1078
01:02:41.500 --> 01:02:43.620
copyright infringement. If you're using the copyright of

1079
01:02:43.620 --> 01:02:47.820
using an image, if you're using the Oh, I have to remember to

1080
01:02:47.820 --> 01:02:51.060
drop this for you guys. I'm going to drop the the royalty

1081
01:02:51.060 --> 01:02:56.140
free music. I got to make sure I drop that tonight. Royalty. I

1082
01:02:56.140 --> 01:02:58.900
got notes on all the things you promised to drop. Thank you

1083
01:02:58.900 --> 01:03:01.380
because I want to drop some of that stuff like now. I don't

1084
01:03:01.380 --> 01:03:03.460
want them to wait to the end and then try to figure out how to

1085
01:03:03.460 --> 01:03:06.220
use this stuff. Right for your music. I'll try and give them

1086
01:03:06.220 --> 01:03:08.900
whatever I can. All right, royalty free music wrote it

1087
01:03:08.900 --> 01:03:13.140
down. So with the royalty free music, you can take that music

1088
01:03:13.180 --> 01:03:17.260
and now put it into your videos. Right and come out with a

1089
01:03:17.260 --> 01:03:22.420
really nice intro or really nice, you know, feature to your

1090
01:03:22.420 --> 01:03:26.140
videos. So but it's got to be royalty free. If it's not

1091
01:03:26.140 --> 01:03:30.620
royalty free, you're committing copyright infringement. Larissa,

1092
01:03:30.780 --> 01:03:31.980
you had a question.

1093
01:03:34.020 --> 01:03:37.780
There are multiple variations of the same question, I believe,

1094
01:03:37.820 --> 01:03:41.100
like what if you publish a compilation of like pictures,

1095
01:03:41.100 --> 01:03:42.740
prayers, poems?

1096
01:03:43.340 --> 01:03:47.380
Yeah, we're going into compilations. Yeah, and we can

1097
01:03:47.380 --> 01:03:50.820
touch compilations a little bit tomorrow. Sherry, what what's

1098
01:03:50.820 --> 01:03:55.740
your what's your question? Sherry disappeared. Sorry.

1099
01:03:57.860 --> 01:04:02.500
I was wondering, this is more about infringement. But so I'm a

1100
01:04:02.500 --> 01:04:07.140
reading teacher, and I use resources from several different

1101
01:04:07.140 --> 01:04:13.260
programs that I've been to trainings on. And I don't, I

1102
01:04:13.260 --> 01:04:16.820
don't use their like, exact, like their worksheets or

1103
01:04:16.820 --> 01:04:21.140
anything like that. But like their method, pretty much, I

1104
01:04:21.140 --> 01:04:26.100
mean, most of what I teach has I've gotten from somewhere along

1105
01:04:26.140 --> 01:04:30.060
the way. And then, you know, I have my occasional aha moments

1106
01:04:30.060 --> 01:04:37.620
myself, but um, so where does that fit in? Like, for example,

1107
01:04:37.860 --> 01:04:43.780
there's a rocket folder idea that I use for teaching sight

1108
01:04:43.780 --> 01:04:48.300
words, that makes it tangible for kids to learn sight words

1109
01:04:48.300 --> 01:04:54.460
in a fun, engaging way. And it's just using a file folder and

1110
01:04:54.460 --> 01:04:56.900
folding it in half and making four pockets out of it. So it's

1111
01:04:56.900 --> 01:04:59.900
not anything fancy. But um,

1112
01:05:00.000 --> 01:05:02.000
All right, let me kind of shorten your,

1113
01:05:02.000 --> 01:05:03.160
because this is a long question.

1114
01:05:03.160 --> 01:05:05.080
So let me just kind of shorten it.

1115
01:05:05.080 --> 01:05:07.800
If you're taking material that belongs to somebody else

1116
01:05:07.800 --> 01:05:10.960
and they have copyright, like rights to it,

1117
01:05:10.960 --> 01:05:13.880
you cannot, you can't display it.

1118
01:05:13.880 --> 01:05:16.100
You can't even, you can't,

1119
01:05:17.720 --> 01:05:20.800
you can't speak it out loud if it's a book.

1120
01:05:20.800 --> 01:05:22.300
Those fall into copyright issues.

1121
01:05:22.300 --> 01:05:24.140
Now, there are many parties,

1122
01:05:24.140 --> 01:05:26.640
like when you work for an educational institution,

1123
01:05:26.640 --> 01:05:28.640
there are many educational institutions

1124
01:05:28.660 --> 01:05:31.780
that will take licenses to certain books, all right?

1125
01:05:31.780 --> 01:05:33.860
So you have to check with the educational institution

1126
01:05:33.860 --> 01:05:34.740
and see if they have it.

1127
01:05:34.740 --> 01:05:37.660
Now, if it's your own educational institution,

1128
01:05:37.660 --> 01:05:39.540
then you've got to be careful

1129
01:05:39.540 --> 01:05:41.500
because you can't take a book

1130
01:05:41.500 --> 01:05:43.880
and then read the words in class

1131
01:05:43.880 --> 01:05:45.760
because that's copyright infringement.

1132
01:05:45.760 --> 01:05:49.340
You can assign the book and then talk about the book.

1133
01:05:49.340 --> 01:05:54.340
Today, actually, in something you'll find about tomorrow,

1134
01:05:54.420 --> 01:05:56.820
I can't talk about it yet.

1135
01:05:56.820 --> 01:06:00.480
Today, in this theoretical awesome thing,

1136
01:06:00.480 --> 01:06:02.320
somebody asked a really good question.

1137
01:06:02.320 --> 01:06:06.120
They said, well, what if my business is

1138
01:06:06.120 --> 01:06:08.240
I take one line from that book

1139
01:06:08.240 --> 01:06:12.360
and then I, in that class, talk about that one line

1140
01:06:12.360 --> 01:06:15.660
and we modify the line and we massage the language

1141
01:06:15.660 --> 01:06:16.500
and that's what we do.

1142
01:06:16.500 --> 01:06:18.920
That's how we teach, right?

1143
01:06:18.920 --> 01:06:21.620
And so we kind of talked about,

1144
01:06:21.620 --> 01:06:23.920
all right, one line out of a 500-page book,

1145
01:06:23.940 --> 01:06:26.900
is that really copyright infringement or is it not?

1146
01:06:26.900 --> 01:06:29.300
You know, it's kind of, we analyze that situation.

1147
01:06:29.300 --> 01:06:32.980
But the general rule, because I can't give,

1148
01:06:32.980 --> 01:06:35.080
well, I haven't said this at all today.

1149
01:06:35.080 --> 01:06:36.780
What is going on?

1150
01:06:36.780 --> 01:06:38.220
This is my first time saying it.

1151
01:06:38.220 --> 01:06:39.700
It's full.

1152
01:06:39.700 --> 01:06:40.920
My first time saying it today.

1153
01:06:40.920 --> 01:06:42.660
This is not legal advice.

1154
01:06:45.700 --> 01:06:50.700
But the fact is that if you're taking somebody else's

1155
01:06:51.000 --> 01:06:53.920
literary work that's protectable on the copyright law,

1156
01:06:53.920 --> 01:06:55.440
you cannot make copies of it.

1157
01:06:55.440 --> 01:06:57.280
You can't display it.

1158
01:06:57.280 --> 01:07:02.280
You can't even like speak it out loud into a group

1159
01:07:02.760 --> 01:07:04.880
while making money for doing that thing.

1160
01:07:04.880 --> 01:07:07.300
So when you think of like these,

1161
01:07:08.200 --> 01:07:11.540
I think of Greenwich Village in New York, right?

1162
01:07:11.540 --> 01:07:14.620
And you'd have these bars where people would come out

1163
01:07:14.620 --> 01:07:18.520
with these poems and they would read the poem, right?

1164
01:07:18.520 --> 01:07:19.760
That's what they would do.

1165
01:07:19.780 --> 01:07:21.260
They'd read the poem and people were like,

1166
01:07:21.260 --> 01:07:23.460
instead of clapping, they'd do this, you know?

1167
01:07:23.460 --> 01:07:26.340
It was very, very, very cool, I guess.

1168
01:07:26.340 --> 01:07:28.500
Yeah, yeah, they did it right.

1169
01:07:28.500 --> 01:07:29.380
That's what they do, right?

1170
01:07:29.380 --> 01:07:30.400
Yeah, they do that.

1171
01:07:30.400 --> 01:07:32.180
And so this was like in Greenwich Village

1172
01:07:32.180 --> 01:07:33.540
and other places in New York.

1173
01:07:33.540 --> 01:07:38.340
But the entire bar atmosphere was just reading

1174
01:07:38.340 --> 01:07:40.660
the literary works of others.

1175
01:07:40.660 --> 01:07:41.540
That's a problem.

1176
01:07:41.540 --> 01:07:44.140
You can't make a business on leading

1177
01:07:44.140 --> 01:07:46.180
the literary works of another.

1178
01:07:46.200 --> 01:07:48.160
Matter of fact, if you have a bar

1179
01:07:48.160 --> 01:07:52.720
and you're playing music from another band,

1180
01:07:52.720 --> 01:07:53.720
you can get sued.

1181
01:07:53.720 --> 01:07:55.960
BMI will come after you

1182
01:07:55.960 --> 01:08:00.400
because BMI enforces the IP rights of other people.

1183
01:08:00.400 --> 01:08:02.740
So Sherry, you're in VIP, right?

1184
01:08:02.740 --> 01:08:03.580
Yeah.

1185
01:08:03.580 --> 01:08:05.120
Yeah, we'll dig into some more there, okay?

1186
01:08:05.120 --> 01:08:06.160
I'm gonna let you guys go.

1187
01:08:06.160 --> 01:08:07.560
We are seven minutes over.

1188
01:08:07.560 --> 01:08:08.660
I wanna respect your time.

1189
01:08:08.660 --> 01:08:10.520
Give you guys the bio breaks.

1190
01:08:10.520 --> 01:08:12.880
Alumni, thank you for coming by.

1191
01:08:12.880 --> 01:08:13.880
Love you guys.

1192
01:08:13.880 --> 01:08:15.440
Love all you guys.

1193
01:08:15.460 --> 01:08:17.859
You guys are absorbing a lot

1194
01:08:17.859 --> 01:08:19.060
and you're doing really well.

1195
01:08:19.060 --> 01:08:21.180
I mean, your questions are really good.

1196
01:08:22.060 --> 01:08:24.180
In VIP, again, we're gonna jump in more.

1197
01:08:24.180 --> 01:08:27.120
We'll go over your questions individually

1198
01:08:27.120 --> 01:08:28.740
and dig in in some detail, okay?

1199
01:08:28.740 --> 01:08:30.439
So I will see you there.

1200
01:08:30.439 --> 01:08:31.279
Bless you guys.

1201
01:08:31.279 --> 01:08:32.100
I'm gonna jump off.

1202
01:08:32.100 --> 01:08:35.140
Larissa, you finish off what you gotta do.

1203
01:08:35.140 --> 01:08:36.300
Any special homework?

1204
01:08:38.540 --> 01:08:43.500
For today, make sure that you show up tomorrow.

1205
01:08:43.500 --> 01:08:44.359
That's number one.

1206
01:08:44.380 --> 01:08:45.580
You gotta show up tomorrow.

1207
01:08:45.580 --> 01:08:46.939
It's a big deal, all right?

1208
01:08:46.939 --> 01:08:49.859
But number two, go live with what you've learned

1209
01:08:49.859 --> 01:08:51.420
about copyright law, all right?

1210
01:08:51.420 --> 01:08:55.979
One thing from copyright law that you feel is new

1211
01:08:55.979 --> 01:08:57.640
and you can apply it.

1212
01:08:57.640 --> 01:09:01.380
Like speak about how you see yourself applying that thing.

1213
01:09:01.380 --> 01:09:05.540
Not just, oh yeah, I learned that the copyright notice

1214
01:09:05.540 --> 01:09:09.319
looks like this, but how you see yourself applying it.

1215
01:09:09.319 --> 01:09:11.100
Why am I asking you that?

1216
01:09:11.100 --> 01:09:12.700
Because when you see yourself applying it,

1217
01:09:12.700 --> 01:09:13.859
you'll actually do it.

1218
01:09:15.020 --> 01:09:18.220
For that reason, we'll take it a step further.

1219
01:09:18.220 --> 01:09:19.340
You can mention that thing,

1220
01:09:19.340 --> 01:09:22.100
but then also say how you're gonna apply it, okay?

1221
01:09:22.100 --> 01:09:23.000
All right, I'm gonna jump off.

1222
01:09:23.000 --> 01:09:24.819
Larissa, you finish off.

1223
01:09:24.819 --> 01:09:29.819
At 8.15, I will, let's make it 8.18.

1224
01:09:29.939 --> 01:09:31.180
We'll start at 8.18, okay?

1225
01:09:31.180 --> 01:09:32.979
That'll give you 10 minutes.

1226
01:09:32.979 --> 01:09:33.819
Awesome.

1227
01:09:33.819 --> 01:09:34.660
Bless you guys.

1228
01:09:34.660 --> 01:09:35.479
Talk to you later.