Hello, hello, everyone. Everyone's getting tuned in, connecting in with their video and
their audio.
How's it going?
I see Walt is joining us. He's back from the Holy Land.
He is not even on yet. There he is.
Where is he?
He went to Israel.
Oh.
Hey, Walt, you're back.
I'm back. I'm back.
It looked like it was an amazing trip.
Yes, it was a real blessing, a real, real blessing.
A real blessing.
That is one place that I really want to go. I haven't been yet, but I really would love to go.
Yeah, I tell you, with Brian Simmons, it was amazing. It was really amazing.
That is awesome. I'm sure I'm sure you received a deposit there that you're probably still
processing and unpacking. And yeah, I can imagine.
All right. So thanks. And I saw that Marion is traveling to the UK. She's going to be
her and her sisters are like officiating her brother's funeral. So we are praying for her
for smooth travels and just a sweet time together with her family while they celebrate her brother's
life. So we'll be praying for her. And I'm excited about today because today is I don't
really love the word transition because I feel like it doesn't really encompass all that there
is. But there's definitely we're going to be shifting into what November will hold.
So I want to do a quick recap of all that we've been talking about in October. We started out
with sharing with you guys this word we felt like we had received from the Lord personally.
And it was we felt like it was there was an extension to this community of focusing on
both width and depth when it came to our impact, our influence. Right. So going wide,
which is what we've been doing. Many of us have been doing in our channels, like casting the net,
gathering a large group of people with the message that's been stirring in our hearts.
And then we we said, you know, we also want to be thinking about the depth that we take people to.
Not everyone out here is going to come with us into the deeper places. But there are people that
you know, just you guys are our deep place. You know, you are a deep place.
And so we believe that each of you guys have that within you. And so we talked about in order to do
that, we must not ever ignore or pause the external, the internal territory, excuse me,
the internal territory that the Lord is taking within us as we continue to step out and take
external territory in our ministries, in our careers, in our reach. And so that was that
was kind of the foundation for what this advancement is all about. And we talked about
the what guys, this is the kindness of the Lord to me, because as I was going through, you know,
kind of the summary of October, they're all W's. And that is just the Lord's kindness to me,
because that just is meaningful to me. But so we talked about the what, and a lot of us had
something in our hands, all of us had something in our hands. Some of you guys came in with,
you know, I've written a book, or I've been running this ministry, or I've been doing
coaching or mentoring. Some of you came in with I've been building my channel, I've been building
my tribe, we had this what in our hand. And we wanted to take a moment to go to ask ourselves
again, why we were so invested in the what that we were doing, because we wanted to solidify the why
because it's the why not the what that we need to hang on to when we're breaking through resistance.
And let me tell you, when you're going deep, there's resistance, right? It's like we're
breaking ground, we're going deep. And so that's why it was important that we had that why
solidified in our hearts and mind of this is actually why I'm doing that. And you guys probably
remember, we said, don't just ask it once, try to go seven layers deep. But why? But why? But why?
And we talked about the breakthrough that we were wanting to bring to our who and why we wanted to
do that. And then we talked about want. Yeah, but what do I want to do? Is this what I want to be
doing? Is it not what I want to be doing? Let's have that conversation with the Lord. We talked
about the commingling of our desires that I believe happens as we mature into sons of God,
that we realize, hey, this isn't about just his will. This isn't about my will. This is about
our will, commingling and us partnering in something. It's profound. It's really radical.
It's extremely offensive to religion. But there's some beautiful things unfolding when we begin to
have that conversation with the Lord, right? And I know many of you shared through your
homework and through some of the things you shared on our coaching calls of like,
wow, this, this really helped me get clear on some things.
And then we wrote that down.
We got it outside of ourselves. All that was stirring.
We took it outside of ourselves and we put the vision down on paper or on a
screen and we wrote it down.
And then because we had that vision written down, we began to see that, Hey,
there's some boundaries that are forming.
There's some restraints that might be needed.
There might be some things that I have been restraining that I need to open
myself up to. And really the question was,
who must I become in order to walk into
this vision that I want?
And so today we're back to the what now.
So what are we going to take action on?
And that's what I want to talk to you about today,
because there's lots of ideas forming.
I know I've had some of my one-on-one calls with you guys already.
And you guys have even shared in your homework, like it's not one thing,
it's many things, but we want to give you guys,
especially these four months that we have together now three,
the gift of focus. So there's lots of things that you could be doing,
but what should you be focusing on these next couple of months?
And what I would really love for you guys to ask is,
you know, we're going to be ending advancement at the end of January.
So beginning of 2023, and I loved how you said it earlier today.
You're like, if you could like wake up tomorrow and it was 2023.
January 1st, 2023.
What is it that you would want to have in your hands to be working on?
Yeah.
Like what would you be like, Oh,
this is what I actually like want to do.
Want to spend some time on.
Want to like take action on, want to make happen.
Some of you guys have, you know, and I wanted you to do that.
There's layers to your vision, right? So again, there's many things,
but it's like, what is the one thing? What is the next right step?
And that's what we want to be helping you focus on a little bit today,
spending this week nailing down so that then we walk into
November and we're starting to like put the pedal to the metal and figure out,
okay, where are the barriers? Where are the resources?
How do we make this happen? Does that sound good?
Awesome.
Okay. And we're tag teaming this one today.
Cause we want to bring you all the strength we can to this conversation.
It's not going to be, let me tell you this.
It might not be super clear initially and that's okay.
This is where I think a lot of people end up stopping
because it is, it's, it's hard, but in a lot of ways, it's fun to talk about,
Oh yeah. Like, what do I want and why do I want it? And who must I become?
But when we have to start taking action on the answer to those questions,
I think that's where a lot of people, you know, they, they, that's,
they haven't done the thing and it's been years, right? This, this is the,
this is why today is so important.
And this week is so important because this is where a lot of people can get
stuck in a rut. Now I do want to a few disclaimers,
if you will, because they're spirit led people. So a couple of things,
I trust the spirit in you to speak to you.
And I trust you to hear the spirit.
We're all mature here. Okay. This is not milky.
This is not beginner level. Like we've been doing life for a while now.
I trust that. So I am, I'm going to, I'm, I don't want,
there's nothing within me that wants to violate that at all.
You just, you need to know that. So that is kind of the, um,
the ace card, if you will, is if you tell me at any point,
but Lindsay, the Lord is saying this.
And it's, that was perfect.
And it's like way over here. And it's not, we're focusing on here.
You have that, right? You have that authority to make that choice. But I am,
I am, I'm coach Lindsay. Okay. These, these next couple of months,
like that is the hat that I want to wear. It doesn't mean I'm not getting,
there's nothing about me. That's like, I'm not about,
it's not about being rough or anything like that,
but I do want to give you the gift of focus.
And so we are, we are putting, we have,
what we have put together is based on the journey that we have walked,
the things that we, like, we're not teaching theory is basically what I'm
saying. So we're not taking you somewhere. We haven't been at the same time.
I know that there are some of you who have said like, Hey,
I really feel like I'm in a waiting season right now. I love being here.
I love being a part of things, but like the Lord has not.
giving me the next thing, that is perfectly fine. But for the rest of you, like there's going to be
some press because there's going to be resistance. And so the help that we can give you is walking
you through the path that we have been through already through the resistance that we have been
through. It doesn't mean that it's not going to be hard, but we do trust that it will be really
rewarding and that there will be fruit from that. Right. So while saying gangster Lindsey, really,
I don't think that there's any gangster in me, but I can get scrappy. I can be a little bit
scrappy if I need to be. I own that. I own that. So, but so that's so it's going to look a little
bit different for each of you. And we realized that we've, we've kind of put a structure together
that might feel oversimplified, but we promise you that there is depth to what we're doing
or walking into. But we are, we have found that the best way to take on something is bit by bit.
So if it, if we're talking today and you're like, that feels too simplified for what I want to do
in my vision. And I'm, you know, I have this specific word from the Lord and it needs to
look specifically like that. Okay. I'm, I'm asking that you go with us a little bit as we begin to
help you simplify before we can then, so we can take you into more complicated, deep structures.
Yeah. So yeah, let me, I'm just to go off that, like to, so just so you guys know, like upfront,
we, we are very excited about seeing you prosper financially from being a kingdom messenger.
Sure. Absolutely.
Those things don't normally go together because you're thinking ministry, it's non-profit,
there's no money in it. What we want to teach you guys in the process we're laying out has taken us
I don't know, over 10 years to kind of figure out. And we've spent close to 60, $70,000 on
coaching programs to figure this out. Okay. So I just want to preface that this is like,
we invested a whole lot and not just money, but time and energy and a lot of, a lot of, a lot of
failed, you know, Facebook ads and marketing and all kinds of stuff that we experimented with a
lot. So what we want to try to share with you guys today, it's kind of the easy way to do all
that stuff that we would say, if we were starting again from scratch, how would we kind of bypass as
much of that pain that we had to go through and help you guys get there a lot faster. And so
I do think that for some of you, like this kingdom messenger platform that you're building for
yourself could very easily next year, help you generate, you know, five and six figures, right.
Depending on how you want to, depending on what you want to sell, how you want to promote it.
We know that that's possible. We have done that through, through kingdom messengers. And so again,
this is, this is advancement. So we're going to kind of be transparent and share with you guys,
like how, how we did that. And I, we are very, I said, we're, we're very motivated and jealous for
you guys to see you guys prosper from this, not just pouring a lot out because it does have to
be sustainable. And not only just that you need to be able to go full time and not have to work a
job and do this or whatever the equivalent is. Like we want, there is something that happens
when people start paying you for breakthrough, praying, praying, paying you for transformation.
And that's what we're really excited to see happen. Most of you guys wouldn't be here if
this was a free class. Okay. Let's be real. No, most of you guys, but you guys showed up,
you invested in membership, you stuck with us, you've invested in the advancement program. Like
you're here. Right. And if this was just a free class, like we may have like 50, 60 people on it,
but maybe no one would take action. Right. Yeah. I think you said it really well today. You said
you often get given books. Yeah. So I was just telling Bruce, I was like, look, I get,
I get given books and I read some of them, but I read every book I buy.
Hmm. And so that, and, and, and so the money thing is not just now, some of you are like,
Hey, I don't need the money. That's awesome. We're still wanting you to make it.
We're still wanting to, because we, we love the idea of a self-sustaining ministry.
Right. We love the idea of you being able to have the option to focus your time and energy
full-time if you wanted to on creating this content, bringing transformation to people,
coaching people, ministering to people like that. And so, and, and not having to, to rely on
donations, not having to rely on, you know, you working overtime in order to make it work.
Like, that's why some of this, there's so many layers to it. And so,
You know, we kind of went back and forth about how hard did we want to hit this target?
How necessary is it and we just realized like this piece of it
Tends to be the thing that not only trips people up but keeps people held back
And so we're gonna we're gonna be talking pretty openly with you guys
Throughout these next couple months about some of the things that we've walked through
We we want we welcome your questions
We welcome your pushback your feedback because we want this to be a dialogue we want this to be conversation
We don't want you
Sitting on the sidelines and trying on your own to decipher or discern
What what applies to you? What doesn't apply to you? Like that's not really coaching
that's like you could just we could have just made a stagnant course and you could have watched 12 episodes and like
DIYed it but like we want to be able to have some open dialogue
Because that's gonna accelerate we believe that'll accelerate the breakthrough and the advancement that you guys are wanting to take
Yeah, so to scale that all back it all starts with having the right kinds of tools in place
and so again, this is coming from like say a decade of
Lindsay being like kind of a VP of marketing us running our own business like do it like providing marketing services for clients
Doing marketing services for ministries like going through this process of how do you promote? How do you scale?
How do you get more people to go from not knowing who you are to you know, following you to then, you know
Get joining an email list or something and then ultimately actually working with you and paying you for some some type of breakthrough
There is a way to and the best part is like the good news is that you guys are already a good way
Into one of the hardest parts, which is building your audience
and so you've been building your
Tick-tock it you following you've been building your Instagram following your Facebook following like that is probably the the thing that takes the longest
Now we just need to have something that will help funnel people through
to kind of get one step closer to you like get on a list of some kinds and then
Ultimately start to work with you in some way
And so we're not gonna kind of open this up too much to like hey, here's ten different ways you can do this
We're gonna kind of show you like the way to do it and then like one way you can do it if you don't have
Something to sell just yet. So the good thing about this is you don't need to have anything to sell today
Okay, you might well I don't have a book or I don't have like
Yeah, who would you know, so you don't need to have something to sell today
We will kind of walk you through kind of what what this will look like and there's there's lots of different ways to do it
So we'll use a lot of examples and we definitely want to help you guys do this
We're gonna do a lot of the strategic kind of training on those Tuesdays throughout November, but also the tech helpline
hop on
Carolina and myself have been helping people out with various things on that and this is where we can sit down and you can say
Okay, I've got this like help me set this up
We'll be able to build some of these different components out on those 20-30 minute calls
So use those those are gonna be times and what's great about that is we can help specifically with your particular thing
You're trying to do where it may not be
You know applicable to everybody on in the group
So that's gonna be a great way to to help you guys fast dragon and kind of on a timeline wise like I'd love for
You a lot of most of you as many as possible
To launch this sometime either in November or at the beginning of December and have something available that will help funnel people
Through into getting on your list and then ultimately trying to work with you
Yeah, so what we're kind of presenting to you guys today because everyone's a little bit
In a different journey
Some of you have come in and you're like I've got the thing that I'm I've sold or I am selling like you've got the
Book, you've got the coaching program. You have the course
Some of you have come and you're like I've built the tribe like oh, by the way
This is probably a really an opportunity news, but Amy and Marianne this last week hit 10,000. I know hello
It's huge
Huge huge huge. So congratulations. So some of you guys have come and you're like, I've got the tribe that's building has you know
It's continuing to grow but you've got that you're now you're like, what's the next thing?
And then some of you are like hey, I have the ideas I
Need to start like I've talked to a few of you guys on your one-on-one and you're like
I really just need to focus on continuing to build my tribe as
These other things are kind of all these product ideas are kind of being built in the background
So again, this is not about all the things it's about what is the next right step for you?
What is the next right thing to take action on?
So the way we've categorized that it will feel very broad and very simplified
But I promise you we'll go deeper on each as we move into November is
like three areas of focus that we will kind of like choose your own adventure if you will based on where you feel you're
Like you're at and that is the first is my next right step is I need to build my tribe. I
need to
I need to cast the net. The net has not been cast yet. I have not, I have not given enough
content into the net. I need to be focusing on that. The second thing is I need to build my list.
So I've got this net and there's about, there's 10,000 or there's 5,000 or there's 20,000 people
in that net, but they're in the net and I need to bring them into a kind of a deeper list that I
own. Because if the net closes down tomorrow, if my account gets lost, there's no way for me to
connect with those people again. Cause those lists right now are on rented places, right? And we've
talked about that in some previous trainings. So I need to find a way to get them on my list that I
own. I, you know, and that we'll talk about what that looks like. And then the third thing is I
need to work on, um, the, the product. So whether that's the book or the course or the coaching
program, we think of it as like working with you, what does it look like to actually work with me?
Not just like me talking to them in the net, us talking to each other, like kind of on an email
list, but me like let's work together. Let's like on a deeper level. So those are the three things.
So just be thinking about that right now. Like, okay, out of those three things, what is the next
right step for me? What is the thing I need to be spending my time and my energy, my focus on?
Perfect. Um, so I'm going to pull up the whiteboard here. Um, let's just see if this will work.
Okay. Let me bring this up. Oops. Um, there we go. So just like Lindsay was saying,
we'll get to some of that, but the way we think about it is kind of like, um, a funnel, right?
So we, we think of it like this, um, and we're trying to get people to some sort of,
are people seeing this? Oh no. You know what? It doesn't actually show. Hang on. Sorry. He's right.
Yeah. Um, that's weird. Why isn't it like showing that? Is it showing right there?
Um, can you guys see this where I'm drawing? Like the little funnel? The little whiteboard.
That's weird. Hopefully it, it stays with it. Um, so, um, okay. So, so at the top,
you've got people that are just kind of in your, um, in your audience, right? So this
is just going to be your audience right here. Oh my gosh. I hate writing on a screen. Um,
just abbreviate it. Yeah. This is your audience. This is going to be your list right here. And
this is going to be people who are like working with you in some way. Just this is overly simplified,
right? Um, so hopefully that, um, I'm seeing two of your white boxes. Okay, perfect. So that's,
I don't know why that is. Um, let's just, let's try this. Um, it might, let's just do this. I'm
going to try it from here. Cause that was on my iPad, I think. Um, sorry. It's zoom has updated
there. Um, this is the differences of Bruce and I, because I'm like, I'm not even going to mess
with the whiteboard. I'm just going to have people make an intro and Bruce was like, no, no, no.
Yeah. We're going to do it. Okay. So let's, so can you guys see that now? If I zoom in,
I think I can zoom in. I can see it. Yeah. Good. Okay. Um, I want to, okay. That's perfect. So,
um, what, what we have is like the, this, this kind of the, sometimes we're going to build the
audience and we get a list of this. Think of the top part just being like, um, you know,
your social accounts here. Right. So this is just social, um, all your social accounts.
And this is just people just now know who you are. They went from here. Like first they were
out here and now they like, they found you and they started following you. Okay. Now be aware,
just, this is encouraging, but like there are, if you have 10,000 people in your audience that are
following you, like on our cam dashboard, you just passed 10 K Amy or someone like you're,
you're in that 10,000, you probably have about 80 to a hundred thousand people watching your content.
Roughly there's most of the time, especially on Tik TOK, only 10% of your followers and sometimes
single digits are actually going to follow you on those platforms. And so that should be
encouraging that you're actually getting a lot more reach than you are, but we like to, cause
we think that the following number is a very conservative number as far as how big your
audience is. So that's, that's, um, you should be encouraged by this. There's a lot of people
that this will continue to grow. Like it'll just keep growing. And the bigger your list is, the
faster it seems to grow. Um, and the less you have to add to it to make it grow. And I think
Lindsay shared, like she's jumped another 25,000 in her audience since the beginning of October,
but we actually haven't posted any new content since the beginning of October. Don't do that.
Keep posting your content. But we, we decided to change up our, our
Uh process a little bit and we didn't post anything but like one or two of these videos, you know went viral
There's a lot of seed sewn. Yeah, there's been there's two years of stuff
Almost daily because there's so much momentum. Yeah there so
Um, just know that there's a lot of people who are still like moving from that
Hey, i'm watching amy's stuff i'm watching like samara's stuff every single week
They just they're not even following you yet, but they could easily take that next step. Um over time
So that's the audience. So what we're trying to do is essentially help people
Get from um, let me change this to a blue, but we're trying to get them obviously into this
This is like just getting being consistent showing up for people
Um adding value to them then we're going to try to get people from an audience to an email list
This is where people's actually giving you their email address
um
And then eventually get them to go from a list to actually try to work with you, right?
um
and so there's different steps here and there's gonna be different ways we
We actually funnel people to these um things and we're gonna
Massively oversimplify this because every single one of you guys can put one of these together
And can start to send people through this funnel. It's something that I wish we knew 10 years ago how to do this, right?
And so it's pretty standard in kind of the internet marketing space, um to do something like this
so
um
This is like and I would say that most ministries are not doing this
Yeah at all like most ministries are not
Leveraging the digital landscape the way you guys are they're not working to build a list. They're not working to get
Um, you know have people actually pay for some sort of course or I think most ministries are still working under
The mindset that build it and they will come
and what we've done, you know what kind of our
Mode of operation as kingdom messengers is we believe in
Bringing value to people
And what we like to say kind of between the two of us
I don't know if we've ever shared this with you guys, but build into them and they will not only come but they will stay
And so that's kind of what we've been doing with you guys when it comes to short form content youtube episodes
It's like you're not waiting for them to come to the big
Thing you're going out to them and you're starting to add value you're starting to build into them and bring them in that way
Um versus just you know building this massive something
Spending years maybe building something and then being like ta-da
and just hoping that they they like, you know, stop stop the scroll enough to
Figure out what it is that you're doing. Um
And often that is too big. It's too it's too much work for someone to figure out
The worth and the depth and the value even though what you're doing i'm sure is valuable the big thing
It's too much work for them to decipher all of that
And so that's why these you know why we say like start with the bite size start bringing it to them
concise messages bite-sized pieces of the big thing that you have
And then start building into them build that relational bridge
And then you now we're kind of for the for those of you who have built that relational bridge with your followers on social media
It's like now they have something they can walk across
Sorry, bruce is making sure that it's still streaming something for them to walk across and go at a deeper level with you. Yeah
so, um what i'll say is like for you guys, um, some of you
Will just need to focus
In this season on the list so continue to focus here. Just build your audience, you know, get that there's no magic number
It's just kind of what you want to focus on
so
Uh, you just want to focus that so that's kind of your the first thing is like that that's option. That's a
Adventure number one just continue to build your list. We would encourage you guys to go live in the group
Your audience your audience go live in the group and share like hey i'm at
2000 I want to get to 5000 by the end of this advancement
And then book some calls with with us on the tech support and let us figure out how we can help you
um
i'm happy to like give feedback on your
Comments, I mean on your post your tiktoks and stuff and probably see why they're not getting thousands of views
No one is using those
Of that right now from us i'm happy to sit and watch your tiktok and say hey
I think if you just rephrase this or did that like it's going to work a lot better
Um, so use that like jump on there and there's a lot of ways to continue to build this list
Um where we can help you in the next you got to say audience because we have something called
Okay, I got it
Um, then the second thing here is just to create a list. So what this is going to look like here
is
People just you having something of value like it could be a pdf of some kind
It could be a workbook could be an ebook an ebook. Yeah could be a um, 45 minute signature talk
No, no, i'm getting to that. Okay. Yeah
Um, so yeah
It could be that, but really it's just going to be about you having some things.
Maybe you've created some sort of free product,
and they're going to put their email in,
and then they're going to be able to download it.
Don't worry about how all that's going to work as far as like,
well, do I put that on my website?
You don't need a website for any of the things we're talking about.
We're going to help you build a very simple landing page that will do this for you,
and it's not going to be connected to your website.
We're going to be using free tools to do this.
You do not need to pay for any other services or anything like that.
You're going to have a free website,
a little page for this that will make it super, super easy.
We don't want you guys getting stuck into the tech and slowing you down.
The third thing is some of you guys have things to sell.
You may have a book,
you may have coaching that you're doing,
a program, and you just need people.
You just need another 1,000 people or so to come through your list to take that step.
This is where we're going to encourage you guys to do a long format,
45 minutes to 60 minute free training with
an invitation at the end to book a call with you, to work with you.
You don't have to create a crazy long sales page
and have the most beautiful copy ever.
It's just going to be you talking on video,
like on Zoom or something,
just sharing a recording.
People can watch it at any time.
Then at the end, you just make an invitation for
whatever that breakthrough thing is that you've been helping people with.
If it's taking on posture of peace or it's something
about dealing with anxiety or whatever their problem is,
you could share your testimony, you could do a sermon.
I like to think about this.
If you get asked to come to a guest speaker at a church
one Sunday and you want to give your signature talk,
that's where you're going to share this sermon.
It's like a sermon and at the very end of it,
they're just going to have an option to basically book a call with you.
On that call, you can talk them through your coaching programs,
you can share that you've got a book.
It's basically like a, I don't like to call it a sales call,
but it's a way we'd like to call it as a discovery call.
On that, we can find out how can we help this person more.
It's very simple and all these tools,
like I said, are free and we're going to keep the tech really simple.
Does that sound good?
Awesome. Good. Thumbs up.
Okay. I want to show how simple this could be.
Let's see if this will let me move this around a bit.
We're talking about very, very simple pages.
You may say something here where you've got some text or whatever on here.
Let's just say there's some text on there where you say,
hey, I've got this free, this training.
I want to talk to you how I went from,
you can, you write, what's some content you put here?
No, no, you go ahead.
No, just use your, how would you write and put it for posture?
So for posture, you guys know basically a lot of my who,
what it is that they want is they want to be free from anxiety.
What they need is they need a revelation of their identity in Christ.
That's what they need, but they don't know,
a lot of them, they don't know that they just want freedom from their anxiety.
So I would probably do like a 45 minute talk.
And I would even say like,
watch my 45 minute talk on how I broke free from anxiety.
So it's, that's not a hard talk for me to do.
It's literally me sharing my story.
And there's no, there's no promise on that.
Even like, hey, like here's three steps to break free from anxiety.
I could do that.
But I feel like someone, this is what people are picking up on.
Okay, 45 minutes, I can give them that.
It's only 45, it's not a three hour seminar, 45 minutes.
Wow, she had anxiety like me.
So this is, this is not like someone who's theorizing.
It's not even someone who's quote unquote an expert
because I'm sure they've already like exhausted those.
This, hey, this girl looks like me.
She looks like she's a millennial.
She's, you know, and she broke free.
She has the thing that I want.
So I'm going to go ahead and like give her 45 minutes
of my time to hear this message.
That's kind of like how I would position this posture.
Why is it 45 minutes?
But you told us to do 60 second content this whole time.
Well, this is where we start to filter people
because all of these things, a funnel,
think about what a funnel does.
Some people are in the funnel
and some people are not in the funnel
and the funnel gets more narrow.
And so more people are going to leave
and that audience is going to get smaller
and smaller and smaller until you're at the end.
And that's where the people who are coming to you,
if someone watches a 45 minute message from you
and then they decide they want to work with you,
they're pretty interested at that point, right?
Wouldn't you say, like, they didn't just watch a TikTok
and they're like, oh, I'll talk to Lindsay.
They sat through the talk
and you're not going to give them any buttons or anything.
You're going to do something at the very end.
to watch the very end to get to it.
Um, and so you're filtering the right people in and the wrong people out.
So that's okay.
If it's not for everyone, we don't, we just want to make sure when they're
getting on a call with you, that they're a pretty good lead for whatever
thing you want to help them with.
Right now you may have a, you may not want to sell coaching or you may not
want to sell a program or a course or something you can, instead of going to
a call, you can, Hey, go buy my book or go do whatever, you know, there's
other things you can do and we'll help you help you figure all that out.
We just want you guys to start thinking about this a little bit, and we're
going to break these into very small steps.
So you'll have some homework this week and then each week we'll
kind of build layer upon layer.
Um, and I'll just say one thing, like if some of you guys have tried this,
you built a website, you built a course, you built the, wrote the book.
The problem is you just didn't have enough people coming in
the top of the funnel.
Right.
So all that happens is like you put something out there and maybe some
friends and family on Facebook find it by your book, and then it just sort of
ends, you don't have this massive pipeline and kind of a flow of people
coming in who don't know who you are, are starting to follow you on social
media, then they kind of take that next step and get a little closer and then
they watch your thing and then they start to work with you or they buy
whatever that thing is at the end.
So you just need to have volume.
And some of you guys just need a lot more volume coming in to help.
And that's, what's been holding you back.
You may have amazing books.
You may have amazing courses, programs, coaching, but you just don't have
enough people who know about it.
And so that's, and that's constantly like, even in kingdom messengers, we're just
like, why can't there be a hundred people on this call right now?
Like there should be a hundred people on this call.
Why not?
So we're working on that.
We're working on it.
But, um, you guys are the pioneers.
You get to do it first.
I think that's, I think that a lot of people kind of quit on things too soon.
And it's a volume problem, not a value problem.
Yeah.
What they have is actually really valuable, but they don't have that
volume, like Bruce was talking about.
And so there's not enough feedback.
There's not enough people coming into their funnel for it to, for, for
them to be able to keep it up.
Right.
Cause like, well, only one person bought or nobody bought.
And it's like, well, there's only like 50 people in the funnel.
And just statistically that's not enough people if you're wanting to scale
something or have something self-sustaining.
And so, yeah.
Yeah, absolutely.
So I want to, unless you've got some,
I just want to, yeah, keep going with a few more things.
Um, so what this is going to look like very, very simply is some sort of page,
right, we're going to send people to, and, um, on this page, we're going to,
uh, take people from this.
They're going to click watch and they're going to go over here and there's going
to be a little, you know, a little video or something playing here.
And, um, when they're done, there'll be a button and that button would go to
something simple, probably like Calendly or something that people can go over here
and they can actually, you know, book a call and jump on a zoom call with you.
Okay.
And so again, this has a blocker that you're asking for an email address.
So again, 70, 80% of people who land on this page are probably
not going to do anything with it.
They're not going to put their email in, but 20 to 30%, depending
on how convincing this copy is.
Um, and this could be a video as well.
It could be a two minute video that just gives you a quick intro and
then, you know, grabs their email.
And the goal for this is it's anyone can hit this, anyone who's your, who should
hit this and they should take them from the first page here, um, to the next
page, right, um, to the next page here.
And the numbers are going to get smaller and that's supposed to be that way.
Because this funnel like this here will work 24 seven for you.
You could be sleeping and people can be finding this funnel and be working
through and, and basically booking calls with you.
Right.
Um, that was always been one of our goals.
Um, and when we launched kingdom messengers, we did that for the first,
we've tried a number of different funnels.
We dread a bunch of different courses and stuff.
When we decided to take what we did with posture and teach people how to do that.
We had like in the first 24 hours when we launched, like, Hey, we're doing a
challenge, like we woke up the first morning and there was all these
notifications of like $47, $47, $47.
40 and like, we had been sleeping.
Right.
And we woke up and there was a few hundred dollars in our account.
And it was the first time we made money while we slept.
So this does work.
And we want to show you how to do this and kind of, um, how to make this work.
And it's, it's not just the money coming in, but it's getting these very
qualified leads so that you're not hopping on calls with people who aren't qualified.
It's getting people who are ready for transformation.
Yeah.
Not everyone's ready to make that choice.
And I think that a lot of ministers get burnt out because they're working with
people who aren't actually ready to be transformed.
And you guys have all kind of raised your hand during our time with you and said,
like, I don't want to just inform people.
I want to transform people.
And we have just found in our own ministry.
this has been the thing that has helped us kind of receive the people that the Lord has for us
in an accelerated way, because it's not just us trying to convince somebody,
hey, what we have is really valuable, and this will change your life. But it's,
it's been a two way street. It's been people raising their hands saying, Hey, like,
I'm all in, like, I want to be a part of this. And we just felt like that has made the difference.
Absolutely. Yeah. I mean, imagine getting on a call where people are like,
just like, hey, tell me where to sign up. Like, where's what do I do? So the free training is a
great way to start. And if we were starting again, that's where we would start. We decided
to start with a challenge. A challenge is a ton of work. And we have a team of people and we already
had a company of like, where we could have, you know, bandwidth and we already it was a it was a
lot to manage that. So we don't recommend going straight to a challenge. But we would recommend
it at some point. Yeah. Yeah. Sorry, Bruce has been battling a cold. So he's been I made it so
far. I will not be drinking that again. So you have that now. Okay, so that's, that's all I
wanted was gonna say from the, from the funnel, we're gonna get and the only thing with that,
let me just bring this up one last time. For this page, all we're gonna need to do here is
just bring as many people as possible to this page, right? What you need here. And the keyword is,
is traffic. Okay. So that, that is what's going to make a huge, huge difference here.
It's just having lots and lots of people find you through this. So let's see if this will let me,
there we go. So we're gonna traffic, where does traffic come from your social accounts, it comes
from TikTok, it comes from Instagram. And we may even talk a little bit about some paid traffic
through Facebook, depending on what you're wanting to do as well. So you can see that
um, we want you guys to self identify where you're at. And then we want to come behind that
vision that you have that next step that you want to take and help you with what might seem
complicated and simplify it so that it can be something that you can start executing on and
having working for you sooner rather than later. Yeah. So some of you guys might have things you're
like, oh, I have the website or I really want the website. And that doesn't mean that that's bad,
but it might not be the thing that's serving you guys right now because it might be the thing that
it could be the thing tripping you up. So we're going to have some, you know,
you guys get one-on-ones with me, you get unlimited tech calls with Bruce and Carol.
Bruce is going to go get a cough drop. And so you'll have a lot of personalized time as well
as our group time as well. So don't feel like if you're not like, oh, none of this is quite
jiving with what I had in mind, like we will help you kind of find your place in this space,
if that makes sense. Let me hear some feedback, some talk back, if you will, on where you guys
might think that you are right now. Who's willing to, hey, okay, I see Bridget's hand.
Okay. This is very helpful. Thank you. I'm ready to launch this. I can see where I'm getting stuck.
I need to work on my audience. So that's a good place to start. My question is,
I understand the audience is obviously free. You make the offer for a free PDF.
If I were to say, here's a download of my book or to book a coaching session,
is that also free or is that when you start? I mean, I'm not worried about the money. I'm
just trying to get the flow. Yeah. Yeah. No, that your book is a product. That's that your
book is a work with me type tool. So you sell it. Yeah. You could. Yeah. You sell that. You can give
it away if you feel like actually. So give away the first couple of chapters. You could give away
the first couple of chapters. It kind of depends on where you're wanting to end up. Like for some
of you're like, hey, it's just the book, but it sounds like for you, the book is a kind of a
gateway piece for people to be doing coaching with you. Okay. Okay. So maybe the PDF on some
crafted praise for your kids could be a free. That would be a great, that would be a great
list builder. Okay. And then the second one would be, you know, after the 45 minute talk,
then I'd go to the, the download of the book or sending a book or something.
So yeah, for yours in particular, I would do a giveaway, a lot of those,
and you can have multiple of these. So you could have one that is doing a crafted prayer for your
kids. Like you could have one that's like get the first week. We just wanted you to get one up for
now. So you can definitely have multiple of these running. I would have, you know, at the end of.
The PDF, let's say you gave away the first four chapters of your book.
You would have a link at the bottom that says, Hey, buy the book on Amazon
or buy the book here on this link.
Now you can imagine if someone is on page 20 of a book and they're like, this is
great, how motivated at that point, they're just going to tap and then they're on
the site and they check out, right.
It's like the perfect moment to make that thing.
Um, you don't need to go straight to like, I wouldn't book, have someone
book a call for you to try to sell, you know, a $15 book.
That's not, that's not worth your time.
Um, community that you want to get them into.
Right.
And, and so, um, so I would do that if you were going to sell coaching.
And again, this, this call is going to be short.
Um, it's like 15 to 20 minutes.
We're going to help you with a sales script.
It's like, there's specific things you're going to ask them.
And at the end, you're going to make an offer of like, Hey, you
could do this or this with, with us.
Um, it's not a coaching call.
Like that 20, 15 minutes is not a short coaching call.
Yeah.
It's just going to be, um, a way to answer their questions for them
to find out what, what things you have.
Um, but that would be something that would either be like one-on-one
coaching or them joining a group coaching type thing.
Yeah.
And that would be like a, a factor of decision would be, um, how much for you
to give 15 minutes of your time on a discovery call that's for big ticket
items, that's not for a hundred dollar course or a $15 book that's like, I
have a 25, a two or $300 thing as well.
It could be, it depends on where you're at in your journey, but if you're, if
you're in a place where, look, I've been selling $2,500 coaching packages, but
I'm just not getting enough volume into that for it to, like, it's taking too
much, I can't scale it, that could be something where we would discuss, like,
how do we set up a discovery call process where it's helping filter kind of the
right people in the wrong people out.
But if you're just selling a book or something like that, um, that, that can
be automated.
That's very helpful.
Thank you.
Okay.
Um, and then Walter had a question.
Hey, Walt.
Yeah.
Um, my question is, uh, I have a course that's still almost finished and, uh,
because I've been away, I haven't had a chance to even take a look at, uh, uh,
taping part of it outside of, yeah, that's the only thing I haven't done.
Um, I know that I have two days that I did for a challenge, which I feel better
if I redo those again.
Um, so I'm wondering where do I go from there?
Because being in Sweden, things are a little bit different and trying to reach
out to the churches here, because everything I'm doing is in, in English
and not in Swedish, which is a big problem.
Um, so that's the problem that I have right now.
Yeah.
So, okay.
There's a couple things that you identified, but first I want clarity on
your, who is your, are you specifically trying to reach those within Sweden or
do you, are you open to international audience online?
I'm open.
I'm open to international audiences.
I just been thinking of, uh, like I heard someone say once, you know, go rent, uh,
uh, uh, a coffee shop and see if people will come in.
Um, but I had to go, well, coffee shops close at six o'clock and it's very
different, difficult to get something done, but I do have access to a room in
a, in a church that we use for something else that I could probably bring people
to, but again, um, the problem is trying to filter out, uh, because I'm talking
about orphans and here in Sweden, it's a completely different mindset
when it comes to that.
So I'm kind of like probably playing a rock and a hard spot.
How much can I really try to do here in Sweden or just go international
and let that work for me?
Yeah.
I mean, my suggestion would be leverage the digital landscape right now, because
it, I don't, I'm not super familiar with Swedish culture, so I could be off, but
I would say most places that might feel like there's a lot of resistance for you
to like locally get in.
If you have, if you have credibility of, Hey, I've got an online audience.
I've got X amount of people who have gone through my course.
I have the social proof.
I have these testimonials from people that might help bring some influence for
some local impact later on, but it sounds like it's going to be a harder door to
walk through if you're kind of the new guy with a new course and not a lot of
like social proof, but you could probably easily have social proof impact and
transformation by leveraging the digital landscape, going, going international
with this, you know, who, and then you're also like testing this new course.
You're able to tweak things as you bring people.
through it, get feedback, et cetera.
Cause, cause though you've have run studies in the past, like you're, you're
seasoned in running groups and running like studies, it's this study that is
unproven because it's new, right?
And so, yeah, I was just going to say basically what you're saying, like
start with your who in mind, like start with that, like refine down your, your
who and get really specific of who it is that you want to reach.
I mean, it may be that you do want to reach people who speak a different
language and you can, you know, that you have a heart for that, that, that
would, that would do, do well.
And you can definitely target people inside of, you know, who speak that
language and those people could speak that language anywhere in the world.
They don't have to be local to you, but I would just say, uh, starting local or
starting with like, well, there is an audience for this, so I'm just going to
do that the worst way to do any of this, right?
We would never have launched kingdom messengers or posture if we were
launching it for our local church or local community here, never would have
happened, how many people, how many kingdom messengers here are even in
Georgia, zero, right?
Everybody is all over the place and, but they have the same heart, right?
And we all trying to do the same thing and they're on the same mission.
So that's something that, um, we're really trying to, uh, just help you
guys start with the end in mind.
Like I want to help these people and let's, let's build a funnel to get people.
And you already addressed that Walt, cause we talked earlier in the month
about the breakthrough that we want to bring our who, so your, who might be a
certain age, it might be a certain, you know, socioeconomic background.
Like you might have clarity on that, but the real clarity comes from,
I want to set orphans free.
Right.
I want to make orphans sons.
Like that's the breakthrough that you've, I mean, I'm simplifying
and I'm paraphrasing what you said, but that it was like, that's the, and
those, those people are everywhere.
And so, um, you don't have to be bound.
Now, if you're like, I have a word from the Lord and I like, have to stay, it
has to be this, like, I can't, I will not violate that, but it sounds to me from
some of the conversations we've had and even our one-on-one that there's some
wide open space that the Lord has given you and to experiment and to explore.
And so part of your focus right now in this month is not, it's not just having
the idea for the course or the halfway finished course is getting the
course done and getting it launched.
So you're kind of in that work with me.
You've been building your audience on social, you've done some challenges.
You've even probably got a little bit of a list built from those challenges
that you run, the taste and see type stuff.
And now it's like, you're kind of going into that deeper dive so that
you're able to automate the work with me process a little bit more.
Um, which I know from your lifestyle and your work schedule right now
would be great.
Cause you can't always be doing the live stuff based on your schedule.
So,
but book, you know, got the one-on-one call with Lindsey book, a, a tech
helpline as well.
We could spend 20 minutes and just look at your course and I could
give you some more feedback.
Okay.
Yeah.
Sounds great.
Awesome.
Any other questions you guys had, um, the sound good.
Everybody's excited.
Has anybody lost?
Does anybody like this?
Doesn't make any sense to me at all.
So save space guys.
So we want to help you get unstuck.
Yeah.
The focus for this week is we want you guys to figure out like, what is the,
what am I going to be taking action on these next couple of months?
Like what is, I have, I have the gift of focus and time from Lindsey and Bruce.
What is it that I want them to help me with what we're, what we're, what we're
not going to do, or we're not going to do let's all agree now is we're not going
to be sitting in January, still thinking about what we might do someday.
Yeah.
Okay.
You guys are action takers.
All of you have taken action on one of these levels already.
Like you are taking no one, no one has not posted a tick tock.
Even if it's just one, you've taken action on that.
Some of you came in and you're like, you already been doing the work with me stuff.
So now we need to talk about that top of funnel so we can get you guys some volume.
No one here should be feeling disqualified or out of sorts or this isn't for me.
And if you do, we'll talk, but we qualified you guys coming
into this advancement program.
Okay.
So no one, no one's not supposed to be here.
And we're going to help you guys journey.
What gets really exciting, but I want you guys to be thinking about praying about
and making a choice on making a decision on this week before we meet next week is
what is it that I'm going to be taking action on and which part of that funnel,
which part of that funnel do I need to be spending my focus on?
Um, cause we're, cause it's go time.
And what I really want to encourage you guys to do, unless you have angelic
encounters, a visitation from the Lord himself saying it's none of these things.
And I'm not, I'm not, not, I'm, I'm being serious.
Cause you guys like.
have amazing encounters.
So I'm not, but there is no mistakes, okay?
Cause I know that some of you are very conscientious,
highly responsible people.
And you're like, I just don't want to pick the wrong thing.
There's no wrong choice.
And we'll help you with that.
Any focus, any of these focuses will bring growth.
Will bring substantial growth.
Okay.
So there's not making a wrong decision.
There's not picking the wrong thing.
And then we've hit December and you're like, oh my gosh,
we've spent three weeks on something.
I actually, you know, I think I shouldn't be doing like,
we're going to help you guys move through
cause there will be resistance.
And the good news is we've done a lot of groundwork
in October on some internal territory stuff.
And we haven't stopped answering that
or asking those questions.
Cause I guarantee you all of those questions
are going to come back around as we start to build.
You're going to be asking why again,
you're going to be asking, do I really want this again?
You're going to be asking who am I become?
Who must I become?
All of those things we're going to get.
Those are continual conversations.
They're not just one-time events in our lives
or now we can like go for the next 20 years
on this one word from the Lord.
Like he is wanting to have a constant conversation with you.
So it's going to be a lot of fun.
And it's going to feel like a press at times,
but what gets us really excited is all of us,
including Bruce and I,
cause we're like starting calendar planning
for kingdom messenger.
We're starting conversations again for posture,
like we're with you guys in a lot of this right now
is we're going to hit 2023 fully locked and loaded
for an incredible year of advancement.
Yeah.
And, and like just,
we just need you guys to trust us in the process.
Okay.
Like we have,
if you had come to us two years ago and we were like,
Oh, that maybe it works for some people
or maybe you get lucky and you know,
everybody likes your, you know,
and it just explodes and all these people.
And it just happens.
Remember guys, I lived under that life for so long.
If it's meant to be, it will just happen.
Security, security, right.
And so just know that like this is possible.
There is a way to do ministry and to make,
have financial and spiritual impact, right.
In, in your life.
And so we're excited about this, right?
Like this is a journey.
It's one of those infinite games, right?
Like we are constantly learning.
We're trying to get more, you know,
scale our thing always, you know, on this,
but it's something that we've like,
at least helped cross that five and multiple six figures
within this mode.
We're trying to cross seven figures now.
Like that's our goal with, with Kingdom Messengers.
And so I just want to like,
we can at least help you guys break through that first realm
right now.
Sure.
Yeah.
100%.
So, so that's what we're going to be about.
So what we want you guys to be thinking about,
I would love for you to go live this week.
Okay.
I want to give a little bit of more freedom.
Cause I feel like maybe some of you guys,
you guys are excellent students.
You're like me.
You're very conscientious and you're wanting not to go live
until everything is figured out.
I kind of want you guys to go live,
like in the middle of the process this week.
Yeah.
Like a decision does not have to be made until Tuesday.
When we're talking about it with you guys, I'm like, okay,
what's the thing?
Cause we're going to be, we are going to be writing it down.
We all have, we have a file on each of you.
We're going to be putting it down.
Cause we want to be held accountable as your coaches to
help push you into the, into those different levels.
But just, you know, halfway through the week,
maybe it's something you guys are like,
I already have, I already know what it is.
That's awesome.
Get on there and share it with us.
But if you're in the middle of the process,
you're like, guys,
I'm trying to decide between this and this,
just go live and share the process.
The reason for that is because so many of you guys are doing
the solo right now and you need to say things out loud.
Yeah.
You need to process it out loud a little bit,
even if it's not all buttoned up.
Cause there's some release taking place.
There's some declaring that's taking place when that
happens.
I believe there's a lot of confusion that's being displaced
when we start to verbalize the process and the things that
we have in our hearts.
I think sometimes we very quickly are able to identify maybe
some lives we're believing or some limitations we're
carrying that we shouldn't be carrying.
So go live in the middle of the process.
Even if you're like, I'm not sure what it is.
If you're sure what it is, make that your live,
but don't feel like you have it all buttoned up.
No one's getting graded.
No one's getting an A on how well they do on their life.
Yeah. It's just a way to connect and process and process.
Okay. Awesome.
Well, if there's no more questions,
we're going to let you guys go for this week.
The Facebook group is of course available to you for.
Yes.
Helpline, please book a call with Bruce.
He's so lonely.
He wants to talk to you guys.
Carolina just hanging out by themselves.
Like hope someone books a call.
And.
There's Alexa. And Alexa's talking to us, so she's processing her process right now.
Okay, and then of course you, if you're ready, if you feel like, hey, I just want to book my
one-on-one, I just, I want to connect with, so you know, with Lindsay on some things personally,
just need to get, so we'll do that as well, you can do that as well. Yeah, and next week we'll
go through, it'll be pretty much a tech training, so we're going to walk through like building out
that first page, and so you guys can kind of just kind of go through that process, and then that
following week we'll be building it out, we'll be refining it, and then hopefully by the end of
the month we will, and I know we've got a break because we've got Thanksgiving as well. Yeah,
so we do have some holiday breaks that we'll be taking off the week of Thanksgiving, so that one
is, yeah, that Tuesday, but that's already, I think, in the calendar and things like that, so
all right guys, have a wonderful rest of your day, and we will see you soon. See ya.