Okay.
All right, I'm excited to jump in and I haven't watched everyone's homework because I know
some people got it in today.
I think Monica's was the last one.
I know Walt had posted one, I haven't seen his yet, but I got through most of yours and
it was just really good to hear about what you guys have been processing.
You know, my favorite thing is the surprises, right?
Like oh, this wasn't even on my radar and then as I was talking to the Lord, like this
was highlighted and I don't even know what that means yet, but I feel like I can lean
into it and continue to have that conversation and get clarity.
And so I love that because that's, I have walked through that.
I continue to walk through that when we take the time to write the vision down, start to
have conversations with the Lord and just take it step by step.
And that's what I hope there's been this peaceful pace to what we're doing.
Sometimes it might feel oversimplified, but I feel like, you know, we can tend to get
overwhelmed by a 10 year vision because we're kind of stuck in that future and we have a
hard time bringing that future into the present.
And that's what this has been set up to do is to start bringing what's in the future
into the present kind of bite by bite.
And that's what we're going to be talking more about today.
So just a quick recap from yesterday, we said, you know, guys, we are going to start taking
action.
We need to make a decision.
We talked about all the things we could be doing, but what should, what's the next right
thing for us?
And we wanted to give you guys the gift of focus by saying, let's see if we can categorize
it into one of three categories.
So there was the build my tribe.
You know, that's really what we've been doing.
Some of you for the last year, some of you for at least the last eight weeks with us,
it's about building your channels, casting that net.
And the good news is that if you're in that mode where you're like, hey, I need to build
my tribe, we have tons of resources in our library, like step-by-step teaching of how
to do that.
We can definitely, don't let that hold you back from asking questions, you know, during
this time, like in this advancement group, like it doesn't mean that we're beyond that.
But if you, if you are kind of starting from scratch, they're like, hey, I need to revisit
that.
I would encourage you to take time to go into the kingdom messenger library and watch some
of those teachings again.
Also I'll always want to remind you, and Kathy had made mention of this yesterday that
she did this, is she utilized a tech support call to help her optimize and get her first
TikTok episode out.
So well done, Kathy.
So again, those, your tech calls can be used for that as well.
I don't want you to think, well, because we've done the eight week intensive or because we've
done a year membership on that, that we can't still go there.
It's not too basic, but we won't be teaching to that.
If that makes sense in these times, we're kind of going to be talking about the next
two levels.
So the second level is build my list.
So you can think about this in a way of like building my tribe is kind of an invitation
to come follow me, come follow my channels.
Building your email list is more of a come subscribe to me.
It's a little bit of a deeper commitment, deeper level.
The currency is their email address, but that gives you ownership of that communication
line, if you will, moving forward.
So that if something were to ever happen on your channel, something gets shut down
or hacked, you still have contact with your list.
So it's, even though it's mostly a freebie type something, it's a really, it's a good
thing to invest in as far as your time and your energy putting that together, because
trust me, it's so much nicer to have the ownership of that list moving forward than just relying
on your social media followership.
And then the third level is build my product.
And that is an invitation like come work with me.
That might be a course, it could be a mentorship program, it could be a book, it could be merchandise.
Some of you guys are talking about, I want to do journals or I want to do clothing pieces
and stuff like that.
But it's more of a, just another deeper level.
And so those are the three categories that we said, try to take all this vision as you're
thinking through your next step.
What is the category that the next step kind of fits into?
And today, no matter what step you chose of like, hey, I'm focusing on building my
tribe or I'm going to be focusing on building my list, or I'm going to be focusing on building
my product.
We want to talk about a core building block that I really feel is for any of those kind
of categories that you're in.
This is a core building block for moving forward when you're thinking about growing something
and scaling something.
And that is having a landing page for people to take action on.
And this is for something that you build that makes it easy for people to take the
next step with you.
You guys have probably, you might have built landing pages before.
You definitely probably have seen them before.
This is kind of another, like the next piece of the funnel, if you will.
We're going to be talking a lot about funnels this month, and we'll be breaking it down
for you.
before we jump into the conversation today,
do not worry at all about the tech.
This is all about the content.
So don't worry about how am I going,
what tool do I need to use to build my landing page?
Can this be a part of my website?
Can I use what I'm already doing?
That's not even a relevant conversation today.
I'll tell you why at the end.
But this is just about, as we're talking about this,
I want you to be thinking through the content
for your landing page.
Now, all a landing page is, if you don't know what that is,
it's a single webpage with a single call to action.
So this is not, hey, I'm Monica,
and here's the five things that I can offer you.
Though there might be five things that you can offer them.
This is for one single call to action.
This is for download this free PDF,
download the first chapter of my book.
It could be for buying a product,
but it needs to be a single call to action.
You want to make it very easy for people
to make that next step with you.
And what's not easy is when there is multiple choice.
We've talked about this when we were building
our social media channels and we were working
with short form content,
like people's attention spans are short.
And the more work you make for them,
the more easy it is for distraction and noise
to kind of get between you and them
and them taking that next step with you.
So what a landing page is not is it's not a website.
It's not like multiple pages.
It's a single webpage.
It doesn't have to be even connected to your website.
Now, websites are not bad,
but we've worked with a lot of business clients
over the year and the best way,
I don't really have ministry language for this.
So excuse me while I use business language.
I know you guys are big people and it won't offend you.
Your website is your showroom.
It's where people can come and browse
and kind of see all the things
that are connected with Tamara.
But a webpage, a single webpage,
landing page is your salesperson.
So think about this.
I'm shopping for a couch and I walk into a showroom
and I just browse.
No one really talks to me.
Someone might say, hey, welcome to our store.
If you need anything, just I'm over here in the corner.
I'm over here in the about me section,
over here in the contact me page.
If you need anything, just let me know.
And you're just browsing, right?
Versus you walk into a store and someone comes up and says,
hi, my name is Lindsey.
I'm gonna give you a tour of our couches here today
because you're here to buy a couch, not a dining room set.
There's a little bit of a,
and I'm gonna show you a tour of our couches
and I'm gonna walk with you based on your budget.
And I'm going to help you decide
like here's some options for you, right?
Am I more likely to make a purchase
if someone is walking with me, a salesperson,
not a pushy person, but just someone who's like,
hey, asking a few questions, helping me identify,
okay, what problem can I help you solve?
Oh, you're here for a couch.
Okay, this is your budget.
Okay, this section of the store,
here's some options for you, right?
Versus go ahead and browse.
So it's the same with like websites.
People build these amazingly complex websites
that are beautiful.
There's video, there's graphics, there's buttons,
there's copy, and they just expect people
to find their way and navigate.
And that is asking too much of people.
Not because people are dumb, but because people are busy.
Versus landing on a landing page,
that's why it's called a landing page.
And there's some simple copy that helps them self-identify,
feel like, wow, this is for me.
This could really help me, this product,
this download, this service.
And oh, what's the next step I need to take?
Oh, okay, there it is.
Easy, done, yes, sign me up.
It's a completely different experience.
So you might be thinking, but Lindsey,
I just have a book, or Lindsey,
I might just be thinking of writing a book,
or Lindsey, I'm just working on building my tribe.
I want us to take this exercise this week
of writing copy for a landing page,
and we can talk about what that looks like
for your specific situation,
because I believe this is another gift of focus.
And I'm gonna give you guys a framework
for how to write that copy.
It's not my framework, it's a framework by a guy.
Now, if you've been with us for a while,
you might have heard me mention this before,
we've walked through this, but a guy named Ray Edwards,
and he wrote a book called How to Write Copy That Sells.
Now, this is a secular book.
Ray works with a lot of secular organizations and companies,
but Ray is a kingdom guy.
He's got an amazing testimony,
and I've been in marketing for a long time,
and this was probably like,
forget any college course I ever took,
this was probably one of the best resources
that has helped me the most when it comes to marketing
and writing copy that connects with people,
because what people tend to do with their marketing copy.
if they just tend to be descriptive,
like they just describe what it is
and they fail to make the connection for their who
of how their product can serve their who.
They don't do the heavy lifting.
They kind of expect their who to be like,
it's like, hey, here's a couch.
Do you want it?
Versus like telling the story of why a couch
can help you solve the problems
that you have for your home, right?
It's just, it's a different experience.
I hate to use that example.
I know that a couch,
we're offering something much more valuable than a couch,
but it kind of hits the nail on the head, right?
Like think about some of the purchasing decisions
that you've made.
Think about, I don't know if many of you,
many of you maybe have not,
but like some of the Instagram purchases
you might've made, right?
Like those, some of those Instagram ads are amazing
because they're not just presenting
like here's a pair of earrings.
Like they're telling a story about the earrings
and like making you visualize the earrings on your ears
and how that would just be so amazing
if you could have those earrings, right?
It's the same thing.
What I love about kingdom marketing is that again,
we are not catering to the orphan spirit.
So therefore we're not manipulating
and we're not presenting any kind of fear-based tactics.
Like think about just worldly marketing,
fear of missing out, right?
There's all these tactics that are used
to kind of speak to the orphan spirit and pull that hook.
We're not doing that.
We're setting people free.
So we don't have to worry about convincing anyone
of anything, persuading anyone of anything.
But what I like to do,
how I like to think about this is, you know,
is doing the heavy lifting for our who.
Because they have busy lives.
A lot of them, we have things
that are helping them solve the problems
that they're carrying in their heads and their hearts.
And carrying problems in your head
and your heart is exhausting.
A lot of people are just exhausted.
They're busy, they're exhausted.
I know Bridget has mentioned this several times,
you know, her who being young parents,
the reason Bridget's deciding to get on TikTok
is not because Bridget loves TikTok,
but because that's where her who are scrolling,
sometimes just to escape the reality of the busyness
and craziness of parenthood.
And she wants to bring them kingdom solution,
a breath of fresh air, some hope, you know?
And it's that way for all of us.
So as we're talking through this framework for copy,
think about it in those terms
and filter it through that lens, okay?
So again, this is something that is,
I've had to filter a little bit
because of from a kingdom perspective,
meaning like I'm not utilizing this
to sell a couch or a box of Cheerios.
I'm utilizing this first to help me get clear on my message,
not like what my message is,
but how my message connects with my who,
how my message is serving my who.
So this is just a net,
this is like a next step for you guys
when we're talking about going deeper with serving our who.
That clarity of message never,
that exercise kind of never ends.
We just go deeper with it, if that makes sense.
So let's talk about this.
So Ray uses the acronym PASTOR,
which I think is fun.
Because again, Ray's a kingdom guy, but he's covert.
Works with a lot of different businesses,
but he uses the acronym PASTOR.
So we're gonna walk through this framework.
Now we'll have notes for you guys afterwards.
So you guys can take notes as things connect,
but don't worry about getting every single description down
because we'll share with you guys a framework.
We're gonna give you guys like a Google Doc template.
We'll drop that in the Facebook group
and in the Kingdom Messenger website after our call.
I'm not gonna do it now
because people will be distracted clicking on the link,
trying to find the link, trying to get the link to load.
So I've learned we're not doing that until the very end.
But again, don't worry about the tech.
Like I think we all can use a Google Doc
and that will have the framework for you guys
just to help you work through this over the next week.
So P is for person, problem, and pain.
So when we think about this section of P,
this is typically what's on the top of the landing page.
It's usually in the form of a headline
or like a single sentence or two, or maybe two sentences.
It's not very long.
But what you're doing in this section
is you're identifying the person that you're writing to.
You're like just calling out the person.
Like, hey, young parent, like, hey girl,
like if it's millennial,
like something that would just identify,
hey creative, you're just calling the person out.
So they know immediately like this is for them.
And then you're gonna talk a little bit about the problem
that your message, your service, your product,
your resource helps solve.
And you're gonna talk about the pain
that that person is probably experiencing
while they're carrying that problem.
So you're gonna address the person,
you're gonna call out the problem,
and you're gonna call out the pain.
That's kind of just like the first section of the framework.
Now, as you guys are working on this this week, don't even worry about, should this be a headline, should this be a subheader, and if you don't even know what those things are, don't even worry about it.
Just write a paragraph, write a sentence or two. It doesn't have to be long. Don't write more than a paragraph. So try to be concise in that it's at least a paragraph, but just try to call them out, call out the problem, call out the pain.
And then A is for amplify, and you kind of want to amplify both the pain and the aspiration that they have, like the solution to the pain, meaning you kind of want to stress the consequences of what does life look like if this problem that they're carrying goes unsolved.
So like for posture, talking about anxiety, like what does life look like if you just continue to live with anxiety? So you're just kind of amplifying that a little bit, but you're also amplifying what does life look like if this problem is solved?
So you're kind of, it's really like what hangs in the balance at this fork in the road? If you do nothing, if nothing happens, what does life continue to look like if you do, if you kind of work with me or connect with this resource or like, you know, what can life look like? And you're just kind of describing that for them, right?
Then you're going to go to S, which is the story. You're going to share a story. This is testimony time, guys. And not like a testimony, like, you know, Monica being like, hey, I worked with Lindsay and it was great. This is just about sharing like maybe your testimony. Share your story of how that problem was solved with the solution that you're offering.
So for Ashley, you know, she could share a little bit about this was what my life was like before I discovered this promise of rest. So she's, the solution that she's offering people big picture is walking in a lifestyle of rest. I'm paraphrasing, of course, Ashley might not be the language you use, right?
But she's just saying, because what this is doing is it's, it's not about being like, I'm an expert, like, we'll get to that. Or like, you know, it's just about identifying, like, I know where what you're dealing with. I know, because that was my story, too.
So it's building this relational bridge. Remember, we talked about this when we're doing our social media content. I'm like, don't don't talk theory and don't make generalizations. Share your story and let people identify with that, like self-identify, right? So you're going to be talking about like, hey, here's the problem with anxiety going unchecked in your life. How do I know that? Well, that was my story.
And I discovered the promise of peace. And so you're just sharing, you're just kind of highlighting that solution. Now, if it's not your solution, there might have been, there might have been many branches to your story, but you're just highlighting the thing that you're offering people, right?
So like, I'm not getting into like, oh, and then I did like natural health and like, oh, then I did this, like, I'm just sharing with you kind of the gateway of what like my breakthrough and what I'm offering. Then you're going to talk about the T, which is transformation and testimony. And that's where you can start sharing other people's stories, if you have them, if you have some social proof.
So for some of you guys, this could look like some snapshots of comments from your social media accounts. People saying like, oh my gosh, that was so helpful. Or that story that you shared really changed my perspective on this. Like some of you guys who have worked with, you know, you have service-based businesses, you're mentoring people, it could be some of your students.
You know, working with Ashley really changed my life and now I live in rest, right? So think about that. Some of you guys might be like, I don't have any social proof, but I guarantee you that if you've at least been running some stuff on your channels, you have some positive comments. We'll talk later about how you, you know, portray those to where you're not exposing people, you have permissions and all that stuff, but simple screenshots.
You guys have probably seen this on like our Kingdom Messenger site. I, you know, I pull, we pull comments from like our challenges, right? Like here's some social proof. Then that was like before we had any students, because like our first challenge, we had never done it before, but we had what we, so let me explain this so it makes sense.
So I had posture and I was teaching people. I was going to start teaching people how to do what I did, but I had never done that before. So I didn't have testimonials from students being like, Lindsay, help me launch my podcast. What I did have was I had comments from my posture podcast page. So what I did is I said, here's the impact that my podcast is making. Wouldn't you like to make this impact on me?
too. So it was, it wasn't, it wasn't unethical. I wasn't taking posture, account stuff and saying,
these are kingdom messengers. I was just speaking to the messenger saying, Hey, I know there's a
message during in your, in your heart. That was my story too. And here's the impact that my podcast
is making. And I think about what had happened, what would happen if I had never launched my
podcast. So there's ways that you can get social proof that help you share your story, help,
help you present your case, if you will, that you might not even have thought about because you're
like, well, I haven't done this particular thing before. So you, but you might have made an impact
in another way that could connect to what it is that you're doing. And we can talk more about that
if you feel stuck or like, I'm not really sure I connect the dots on that. And then for, Oh,
this is the offer. So this describes what it is that you're offering the resource, the free
download, the service, the product. This is where you just talk. Now, how many times have
you maybe landed on a website and they just started the offer. You can see how powerful
it is. If you take some time to walk people a little bit, doesn't have to be super lengthy,
but walk people a little bit through identifying with them. Hey, do you have this problem
connecting with them? This was my story. Here's some people that I've helped.
Would you like to connect with me by learning more about this offer? It's a, it's a way,
I feel like it's a way more dignified way of sharing what it is that we have to offer people
without being pushy salesy or manipulative, which is the world's way. That's why I really
like this framework. And also it will help you get very super clear on what it is. And then for
our, this is now where you make your call to action. This is the button that says, click here
to buy or enter your email to download this free resource or sign up to schedule your free discovery
call, whatever it is. But it is that it is at that point that you have now, when we're building out
our landing page, we'll also talk about different ways that you can have that kind of incorporated
throughout, because some people are willing to make a decision much quicker than others.
So some people like, and this is, you know, for us, we were able to kind of monitor like activity
on our website. And so we'll see like, you know, maybe 20% of people just needed to read the top
page, top part of the page. And then they clicked on the button to take the next call to action.
But some people wanted to read further and read further. So you don't have to worry about that
right now, but we'll help you kind of build that out later on. But what does that ask look like?
Like what is the thing that you want people to do? What is the next step? And can we make it
very clear what the next step is? You'll be surprised at how convoluted sometimes we can
make that because we're trying to, this is where, and I love how Ray puts it. He says, he notices
that when it's time to make the call to action, this is where a lot of people take a step back,
like the person making the offer. So if you're watching people on a stage and they're making an
offer, people have a tendency to like make a step back because there's a lack of confidence
or there's some intimidation of having to make that ask, even if they believe in what it is that
they are offering. And so we'll talk about like, this will be a really good exercise for a lot of us.
How we visually don't take a step back. We make the button big. We make it clear. We make the
wording clear. Because you'll be surprised at how many people kind of take a step back even on their
web pages and make like the call to action kind of small and insignificant because they don't want
to be pushy. It doesn't really help people because by the time they've reached that point
in your page, like they want to make the next step. And so just really quick, there's, so we start with
like the person, the problem, the pain. The next section is we amplify. We amplify the problem. We
just, we stress like, what does it look like if this problem goes unsolved? What does it look like
if this problem does go solved? Kind of the pain, and I think Ray calls it like the paradise,
like just paint a picture of like, what does it look like to live in solution? And then we talk
about the story. This is your story. This is how you kind of just connect with them on a personal,
like, hey, I know this not because of all the letters behind my name, though you may have that.
And we can talk about where that we put that later. But this is just about like, this is where
I was stuck. And this is how this solution that I now offer helped me get unstuck. The T is for
transformation and testimony. That's where you so show social proof of other people that you've
helped. The O is for the offer. Hey, this is all that it entails. And depending on how, like, if
it's a big ticket offer, you'll spend a little bit more time on that versus if it's like a
a freebie, right? If it's like a free download and everything in between.
And then the R is a request for a response.
So the reason I want to spend time on this this week and you guys just taking
the time to write copy for each of those sections is because this
we have found time and time again by starting with this exercise and not
ending with this exercise, there's a lot of acceleration.
So some people want to end with this.
They want to have all the product buttoned up.
They want to have everything done.
And then they want to go make the copy for the marketing.
And it's a much it's actually a harder thing to do.
Well, I shouldn't say it's a harder thing to do.
I would say it's a longer process than starting to clarify this in your own head.
Like, hey, if this product were done, how would we present this?
Because it will actually help you finish or refine or clarify the actual thing
that you're wanting to offer people by doing this exercise.
Like we
wrote our landing page for Kingdom Messenger before we had the session one,
session two, session three, session four written out for Kingdom Messenger
challenge, if we had started being like, OK, we're going to do this challenge.
What are we going to talk about on day one?
What are we going to talk about on day two?
It would have been actually a much longer process for us.
But we started writing out the landing page like, OK, we're like as if we're
selling it tomorrow, like let's go ahead and build this page
for the challenge. And we began to be able to pull things in like, oh, wow.
Like the impact piece, like what I shared
with you guys, like, hey, we didn't have social proof of like,
here's a bunch of people we've helped launch your podcast.
What we did have was social proof from my podcast.
It actually built a lot of confidence in me because I was really struggling with,
like, do I have what it takes to teach people what I've what I've done?
Because there's a lot of gurus out there that have millions of downloads.
Right. I had 20,000 followers, not millions of followers,
but it was 20,000 more than someone who hadn't started.
But I didn't like come to terms with that
until I was writing the copy for my landing page.
Like there was just something about that made it very real to me and also helped me
push through the resistance of is this needed?
Is it really solving a problem?
What problem is it actually solving?
Like these it was no longer just in my head or in a notion document.
It became much more real of like, OK,
if I was presenting this to someone like today, this is how I would talk about it.
And a lot of you have amazing things that you're offering,
but you've verbalized in different ways, whether it's your homework or your one
on one calls, like I'm having a hard time explaining what it is that I offer or I'm
having a hard time in a concise way explaining like my message.
And so I believe that this
this exercise will actually help you do that.
It's not probably going to be easy, but it will be rewarding.
There's going to be some resistance because it's going to force you.
You're going to probably be asking like I'm not prophesying doom and gloom.
I'm not.
I just want to prepare your hearts.
Like there might be some times where you're
like, I just like want to throw this out the window.
I'm only sharing that because that's like we had to kind of go through that process.
But pushing past that resistance and like
going through and like finishing this exercise, it's been one of the most
clarifying things for me every single time.
And what's great about this is like this
is a principle that you can use for
future offerings and future tiers of what you're doing.
So like we now have a landing page for our freebie, our freebie for Kingdom
Messengers, and we will in the work in the worksheet that we're giving you guys,
there's links to like you can see like the Kingdom Messenger training.
Like, let me just show you.
I'll show I'll share my screen just to kind of show you a couple examples.
Let me pull this up first, make sure I'm sharing the right screen.
Hold on a second.
Too many monitors.
Again, I'm showing this with you,
with the commitment from you that you're not going to worry about the tech.
Don't worry about the tech, just focus on the content.
I don't think I'm sharing the right thing.
Hold on.
There's too many screens open.
Let me see if I do this.
No, it's not letting me share it.
OK, why is that?
I'm going to put the link in the chat and you guys.
If you're able to click on it, you can do that.
So this is just the landing page for whatever reason I can't share the screen,
but this is the landing page for our free training. It's not long,
and it doesn't have everything in the pastor framework. Though we have everything in an
ocean document for the pastor framework, as we build out the landing pages, we realized for a
freebie, we didn't necessarily need every single thing. But we had the foundation of all those
things clear in our minds, and we can pull those in and try various things. This is a pretty good
performing page for us. It's free. We're asking people for an email address. Thousands of people
have been on this page and have given us their email, so we don't really have to change it.
But there's other things, especially where there's a price involved, where we might try
a couple different versions of a page if it's not performing well, and we pull from that pastor
framework and kind of put things together. But you can see on this page, it's got
the social proof. It's got kind of what you can expect from what the solution is. It kind of
spells it out. In this training, we share three big changes happening in social media. We share
how your online tribe can change how you do ministry, and we share a step-by-step guide of
how you can grow your audience on TikTok, YouTube, and Instagram. We have a very clear
get instant access call to action. So you can see a few of those things on that.
Another example is for when we did our tribe challenge. Some of you guys remember that.
I don't know if you guys are going to be able to view this link. Let me drop it, and you can
someone can tell me if just put a yes in the chat that I was able you're able to access it.
Okay. You can get it? Okay. So this one is a little bit more of a longer page,
and it's like we so we start from the beginning, starting with the problem. Like, well, first of
all, we start with the person. Hey, online community leader. Because we were targeting
specifically people who are leading online communities, and then we just asked a question
that talked about the pain. Is tech overwhelm holding you back from growing your community?
It's kind of the problem and the pain in one sentence. We did have a video, which you can do
or you don't have to do, and then we talked about the amplification of, like, what kind of hangs in
the balance if this continues to go unsolved? You know, without knowing the tech and tools,
it's going to cost you, and then we talked about how it costs people. It wastes time.
You get inaccurate analytics. You're not reaching people. You're missing revenue opportunities.
You're losing traction. You're having decreased engagement and impact, and then we kind of went
into what we could help you do, kind of amplifying the paradise, but also at the same time sharing
what the system was. You can kind of see how things start to get combined even. You don't
always have to have separate sections. So we're going to be sharing how you can avoid the most
common tech pitfalls when building online community, how you can leverage technology
to serve your vision rather than hold you back, and how you can take ownership of your content
and community, and so that kind of shared, like, wow, how different would life be if I could avoid
common pitfalls, if I could leverage technology to actually serve my vision versus it being the
thing that's holding me back from doing the thing I want to do, and I can actually take ownership
of my content community, and then we shared a little bit of our bio and kind of shared who we
are. Some of this was also done in the video, so that kind of, you know, helps serve, and then we
had some frequently asked questions. What we didn't have here is we didn't have social proof. You might
notice that it's missing because this was kind of a first, this, when we did this, it was a little bit
of a first time doing this. We have social proof now, but we just tried it, and it still works. So you
might not always have every single piece, and that's okay. It doesn't mean that it won't perform well,
but as much as you can go deep into that framework, it's helpful to be able to pull
from those things, and we'll give you guys a few more examples in the worksheet that we give you
from people other than us, but, okay, so go ahead and unmute yourself. Let me hear, are there, is there
questions, is there feedback, is there resistance, is there confusion? I want to hear it all.
Is it crystal clear?
My first thought was it would just be a sheet of paper that they could download,
for instance, telling them what their identity and crisis is, for instance, but it looks like
you're offering them a whole lot more than that. Well, it can work for even, it can work for any
level of resource. So, you know, this is about helping people.
make a decision, like is this for me or is it not? And I have found, and so Marion, for you,
it could be a sentence for each of those sections, like not a long drawn out thing,
when you're like, hey, it's a, it's a PDF, it's identity statements or something like that.
But it's a, it will be a much better performing landing page if you take the time to at least,
versus just presenting it. Because again, so many people just describe it like here's,
here's an identity, here's a sheet to help you like with your identity. And they don't take the
time to connect their person with like why this is helpful and why it could be helpful to them.
Okay. But again, this is, this framework is kind of like, it's a formula that can be used for any
level of whatever you're offering. And depending on what you're offering will probably depend on
how deep of a level you go with this formula, if that makes sense. So if you're doing like
a $5,000 coaching offer, you're going to spend some time with each section,
helping explain a little bit more. If you're doing a free download, it could be just a sentence for
each of those sections. But you're using that framework to help kind of guide people into
hitting the button to download or give their email to download, ideally.
For some of you, you guys have books, I would encourage you like give away the first chapter
or two or three chapters of your book, have a landing page for it. Have a landing page for your
book. I'm trying to think of some other things that you guys are talking about challenges,
obviously, that's something that could you could easily use this for. Amy, I see your hand.
Well, what I was going to say, and this really hadn't occurred to me, but I feel like I'm very
much in a season of writing right now. And yet, you know, still want to do post my daily content
and, you know, minister within the comments and all that. But no matter, I mean, even if I am
writing every day, it all proceeds out of a place of intimacy. And I mean, I just had the thought,
I mean, like, I write devotionals every day, you know, because my, my pen, my heart is on the end
of my pen. And but to cultivate intimacy, which is is like an on ramp to identity and all that
would be a doable thing for me right now. And just in processing this through this.
Yeah, this is as much an exercise for you as it is for serving your who because this is going to
help you get clear with start connecting more dots of, I mean, you'll use this language in some
of the episodes you guys do for your social media, I guarantee because you're going to like find
connection points and language and phrases that you're going to find like, well, that really
makes that thing clear. And you'll just use those over and over again. I mean, think of, think of
things we've used for Kingdom Messengers, like leveraging the digital landscape to disciple
nations, like that came from us, like taking the time to go through this framework. Like, what is
it that we're actually like, offering people kind of it gave us some big picture language, it gave
us some likes, smaller phrases that we use kind of every day. And so this will be something that you
will probably even continue to revisit as you have different offerings, and things like that.
Is that kind of what you're talking about, Amy? Yes. I mean, I just think that, you know, if I
were to look at like some positive comments, that people desire to know how to connect with God
intimately, but also how to pray and pray the word, which for me has been like, that's been the thing
that's been the most transformative thing in my entire life. And, and people, and especially,
you know, younger believers don't really even understand how to pray the word of God back to him.
And be able to do, you know, I mean, like, that could be, I mean, I have no idea what format that
would look like, what the, you know, offering, but I could offer them some, you know, devotional
prayers, or, you know, how to say the word of God. Yeah, absolutely. You guys might find like,
I love that point, Amy, like, because you've had feedback from building your tribe, and like, oh,
these are things that people need, you have that clarity. Now that gives you ideas. Well, same with
Marion. Now that gives you ideas for types of resources, like deeper dives beyond just short
form content or YouTube videos, that can help bring people to a deeper place of where you're
wanting to actually disciple them in something, not just.
just to be informed about something,
but actually start to be transformed by that something.
Which sometimes takes more than just one episode, right?
But like, oh, wow, like you do a short form episode
about how, and that could be something
that sits on your landing page, by the way,
but you do like a 60 second or something
about how praying the word, or it could be longer than that,
but praying the word has changed your life.
And oh, by the way, I have a free resource.
If you're wondering how you do that,
I mean, Graham did this with Crafted Prayer.
Graham Cook, like he did a really short devotional,
like really easy read on Crafted Prayer,
because people were like,
I don't know how to craft a prayer.
I thought prayer was just spontaneous, right?
And so he did a resource for people that wasn't very long,
but like, here's my process for how I craft a prayer.
Hey, Cindy.
Hi.
By the way, I'm so glad to be here
because my internet's been out for four days.
We had no power for two days and internet out for four days.
So I'm so glad to be here.
We're so glad you're here.
I know, so thank you.
And I came up with like,
I haven't a hundred percent decided,
but I have a one page, like Marianne,
a one page freebie that I was going to do.
But then I started thinking,
because I'm just starting on TikTok
and I missed the first half hour of this,
you know, what you guys have been talking about,
how do I let people know
about this landing page if I'm on TikTok?
Yeah, so you can do TikToks that highlight the resource.
Oh, and mention it in the video?
Yeah, you can mention it in the video.
Okay, but there's no way to put it in a link, right?
But you could type it out?
It would be more like a link in bio type thing.
Now, for some of you guys,
like especially you guys that will start to do
paid resources, like we'll talk about
potentially doing some ads for that as well.
But for Cindy, Marianne,
anyone who's thinking about free resources,
like this is where you can start
utilizing that net that you've cast
to bring people into a deeper connection point with you
through like a resource or a deeper dive.
And so, yeah, there's ways that you could utilize TikTok
or any of the platforms that you're utilizing,
but using episodes to help lead people to a resource.
Yeah, you can do that.
And then the other thing I was gonna ask
is I don't know if you already talked about this
in the first half, but I was thinking like the emails,
you have to have an email carrier that receives emails,
which I do because I put it in place
for the online courses I was gonna create later.
But anyways, I have a website
that has the ability to receive email sources.
So for people that don't have that right now and here,
and this landing page that we're developing,
is there some way you're setting it up
for them to capture the emails from people when they sign up?
We will talk all about that.
So if you guys already have email,
and I said at the beginning, Cindy,
you probably didn't hear this,
but don't even worry about the tech today,
but the short answer is yes,
we will help you guys get that set up.
If you guys already have an email service you're using,
you can use that.
There's ways to embed that very easily.
All these services have ways that make it very easy
for you to connect it to whatever you're using
to build your landing page.
Yeah.
So that's great that you already have that.
And let me see if I can pull up an example,
if I can share my screen.
Because I did this with Posture.
I had a free resource.
It was a Who I Am PDF.
Let me see if I can share.
I think this will let me share it.
Can you guys see that?
Is it like the Instagram screen
or is it like several screens?
It's several.
It's several, okay.
That's what I was concerned about.
But you could probably maximize the Instagram one.
What about now?
Yes, now I just see the Instagram.
Okay, so I actually did a whole episode on,
I think it's this one.
Okay, I did a whole YouTube episode about identity,
which became a real slash TikTok slash whatever,
several clips, right?
So this is one of the clips that we used.
And then you can see right here,
it just says link to Who I Am statements
and scriptures and bio.
And when you go to my solo account,
I did make a landing page for it,
but there's a Who I Am PDF
and people can just pull out that resource.
So if I was really smart, which I'm, I'm getting smarter by the day, I would make this, I would
make this an email something so that I could capture people's emails, because this is actually
a really popular resource I get asked time and time again for, because, um, the clip,
let me stop sharing.
The clip just talks about like, you are this, you are that, you are that.
And people actually comment, Hey, can I get scripture references for this?
Or Hey, is it?
And I'm like, yeah.
So I put it in the description, but then I also have, I have that kind of statement available,
like statement meaning like, Hey, there's a link in the bio to the whom I am statement.
So anytime somebody asks, I can just reply saying, yeah, link in the bio link in the
bio link in the bio.
And so that's a way Cindy that I've used an episode to highlight a free resource without
it even feeling like promotional, like go check out my resource.
You could do that.
I don't, that's not bad to do one or two times.
Right.
But sometimes it's just sharing the piece of content and then in the description saying
like full resource or full scripture statements or whatever link in bio.
So if I don't have a certain amount of followers in Tik TOK, will it let me put a link in the
bio?
That's a good question.
We've come across that glitch.
So some people don't have that feature yet until they've hit a certain amount, which
you can make a short link.
You could, but again, don't worry about the tech.
We'll help you figure out the tech.
Just this is all about kind of writing the intro, if you will, the framework of the copy
for how you would talk about this resource, how you would explain it.
So people could actually want it, download it.
Perfect.
Yeah.
And then we'll help you guys connect the dots of tech.
Yeah.
So if you're in a place, cause some of you have said, look, I really just need to focus
on building my tribe.
I need to do that before I think about a resource.
Great.
Do this framework for your message.
Like do it for your channel.
You'll be amazed by the clarity that will come if you just do that.
So this, this act, no one's exempt from this exercise and that, well, I haven't gotten
to a point where I made a resource.
I'm not really interested in building a list.
Great.
I made a list earlier when I did the, who I am statement almost two years ago.
I just wanted to do an episode because I felt like it was important for people who are learning
to live in a posture of peace, that they understood what the Bible actually says about them.
And I wanted to pull that out.
So I did the episode for that.
And now I'm like, I probably should have done a landing page for it.
Again, that probably would have accelerated.
I probably would have had a list of 10,000 to be quite honest with you.
If I had two years ago started capturing emails, I just never did.
Doesn't mean that it hasn't helped people.
Doesn't mean that it's fallen short in any way.
It just hasn't really accelerated my process of connecting with my, having my, my ownership
of my list or, you know, because if I had 10,000 people on my posture email list, imagine
the things that I could offer them still, right.
Even free resources.
If I was able to talk to them, I think my posture list is like less than a thousand
because I just hadn't put an emphasis on that, but you guys get to learn from my mistakes.
So any other feedback or questions, or I'm not really sure how this relates or here's
what I'm doing, or I'm, or I'm confused about this part of the framework.
I'm, I'm very excited about all the things I don't need to think about right now.
Says the person who in their homework today listed five things that they need to take
action on.
Susie Marvin, I'm looking at you.
I love it.
Susie's like, I got to do Twitter.
I got to set up my solo.
And I also, I'm probably going to put it, put together a program, which I love.
There's so many ideas, right?
But do you feel like this would help you Susie going through this exercise?
Oh, and just so you can know that might've sounded like it was in my list, but it was
in my list of what I did.
I did a solo.
Solo is up.
That's good.
I just feel like that was, that was a huge thing and, and so exciting to see that your
landing page is in the solo.
Yes.
I, so yeah, excited about that.
No, I'm talking about, I don't need to think about the tech for what's next with this.
This I'm doing just this part right now.
Yes.
Thank you Susie for reiterating that you do not have to worry about in the tech.
We're going to help you build the landing page.
Like as in, we're probably going to do it for you.
So because we really want to free you guys up to focus on the content.
Look at Carolina's like smiles, that's me.
So that, so what we want you guys to focus on.
as far as homework this week is, and again,
I'll drop the template in both the Facebook group,
I'll make it easy to find,
Facebook group and the Kingdom Messenger Advancement,
it'll be there, your account,
but just focus on writing, you know,
at least a sentence or two for each section,
a paragraph, maybe no more than a paragraph,
but don't let that boundary stop you, right?
Like if you feel like you have more,
like just get it out, get it on there,
and then what we're gonna do
is we're gonna help you format it.
So I'm gonna help you pull out,
like this would be a great headline,
this is how I would format this for the page,
this is where I would put this, this is where I put that,
and we're gonna build the landing page for you guys, yeah.
Well, I wanna thank you for bringing this up
because I actually did not post my homework
over the last week,
because I've been so busy working on it.
And so I'm setting up a webinar for the program,
and so going through,
and I finally, I'm almost done with that,
it was like, oh, I'm done, it's like, oh, wait,
I need to do this and this and this,
and I completely forgot about the landing page.
So you just reminded me that I had to do that,
and I just had to show you
because I bought Ray's book a few months ago,
I haven't read it yet.
Well, you might not even need to,
because I just gave you the cliff note.
Right, you just gave me the cliff note.
No, it's really good, I would encourage you.
It's actually a really easy read
because he's a really good writer, go figure.
I just have to get to it,
but this really did remind me,
yes, I absolutely do, because I want to start capturing.
I mean, I think that's the key
for all of what we're all doing,
which are creating an email list and capturing names
so that we can do stuff.
So it doesn't have to be, as you pointed out,
I think even a one page, whatever,
just something so that we can interact with the audience
and start to capture people who have an interest
in what we're doing.
And if you get the, so if you build this muscle,
like as far as being able to take this framework,
like this will serve you no matter what you're sharing,
whether it's a challenge, a mentorship program, a course,
like this works for all of those things.
Now, it might be more robust
than if you were just doing a free resource,
but it is a muscle worth building.
And copywriting is something that people kind of,
like they think they do it or they don't,
like, oh, I can write or I can't write,
but I'm telling you like anyone can take this framework
because you got it in here.
It just helps you clarify it and kind of section it out.
And you'll be amazed at your copywriting abilities
as you do this.
I feel like this is where a lot of people get stuck
because they don't know how to talk about the robustness.
Because what you guys offer is so large in many ways.
We're talking about spiritual transformation, right?
Like this is not a box of Cheerios.
So it's sometimes difficult to put that all into words.
And this has been a framework that has really helped me
when it comes to those types of large ideas,
whittle it into like a way that's actually
makes it approachable for people, digestible for people
and something that they can say yes to easily
without a lot of confusion or getting distracted
by all the noise that's like scrolling about them.
Yeah, no, it's absolutely key.
It's one of the reasons why I bought Ray's book
in the first place.
I actually have several books on copywriting,
but I was impressed by Ray, so I got his book.
But I think in terms of articulating,
being able to effectively articulate
what it is that we're offering, absolutely.
So I totally agree with just the landing page
because if you can get it that concise,
just for that, it definitely helps to articulate
what it is that we're trying to offer people.
Yeah, that's great.
I love that you got the book.
That's so fun.
That's so confirming.
When you held it up, I went, wait a minute,
I think I got that.
So I had to go back to my Kindle and went,
oh yeah, yeah, I just haven't read it yet.
Yeah, it's really, it's a great, I mean, I recommend it
if anybody wants to get it, it's on Amazon, I think.
And it's just a really helpful kind of step-by-step guide
for copywriting that you can utilize across the board
for really anything you're offering.
So is anyone feeling stuck?
Like I don't want anyone leaving the call
feeling like I can't do this homework
because I don't know how it applies to me
and what I'm wanting to do.
I'm just going to kind of speak to that before that.
I have had a sense, I think we all have a sense,
I don't have an information shortage.
I have got, and I have a nutrition consultant friend
who said, we've got nutritional lacks, information lacks,
and what he calls integrity lacks, just do it.
And so I'm really appreciating this.
We know just enough, but we just do it.
And for me, I think all of us, I want to do it well.
And I am learning to do things badly
and just do it, get it out there.
And then I can tweak it.
So I'm really encouraged with this.
I know I can do it.
it badly. And then I can grow on that. Well, I'll tell you what, that is something that I've been
talking with the Lord about just this week of like, I've got to be willing to be bad at stuff
again, because as kids, it's like, that doesn't really faze us, like making mistakes, not knowing
things, but the older we get, the more we just want to be good at something the first time.
And we're embarrassed or shamed or condemned if we, if we can't nail it the first time. And there's
a child likeness, there's layers to why the Lord calls us to be childlike, not childish,
but childlike. And some of that is willing to be vulnerable enough to be bad at something.
And so just be willing to be bad at this. Don't let that stop you from trying to start putting
this framework together with your your copy, and we're going to help you refine it. We will help
you refine it. Hey, Marianne. What was the name of the book? The name of the book is How to Write
Copy That Sells. How to Write Copy That Sells. And the author's name is Ray Edwards. Ray Edwards.
Okay, and I can include a link like at least an Amazon link. So on the worksheet so that it's
it's easy. No word where to get it. Thank you. Yeah. Do you feel like that book is like, you
know, more information than what we really need? Do you feel like you've given us what we need?
I feel like I've given you what you need. I feel like this goes deeper, and that might, for some of
you guys, depending on how you're wired, might trip you up, quite honestly. Like some of you guys are
like, that won't trip me up at all. That'd just be interesting to me. And some of you guys might try
to like cross all the t's and dot all the i's, and it will take you three months to do it. Like,
because he's he's talking about like some some heavier stuff like sales letters, and because
this is from a business perspective. So I think I've given you what you need. And we'll obviously
be sharing more as we go through the refining process. Like I'll be sharing it more of you
more with you guys too, as far as picking out headlines, and how we format the text, and
what's helpful, what's not helpful. You know, what what needs to maybe become a bulleted list,
and not a paragraph. We'll talk about that. So I would say you don't need this to do the exercise.
It's just if you're, it's just if you're curious, if you just like stuff like that,
it's definitely a good book to have on your shelf. It gives a lot more examples, but they're all,
they are all business sales examples. So you'll have to filter it through what you're doing.
So are we going to be sharing each other's examples?
Well, all of you guys are going to be seeing each other's landing pages, because they're going to,
they're going to go up. This is not, this is not an exercise for fun. Like this is something
that's building towards like a finished landing page. So you guys will all, which will be public
to anybody who wants to see it. So yeah. So no, I'm talking more about the rough copy
kind of stuff just to get. I think, I think for time, there's a few ways that we will pull some
examples as people are comfortable for some public learning. But a lot of this will be something that
you can, we can even go deeper on on some of our strategy calls or your tech calls, because Bruce
is on some of those tech calls. And so he's helped, he's happy to help, especially as we're building
the landing pages out for you guys to help you with that as well. And like just sharing the
formatting and things like that. But I don't know for time's sake, if we'll be able to go through
everyone's, we'll probably pull a few examples that will show broader strokes for people and
kind of help people along the way. Hey Cindy, I see your hand. I think this kind of ties in with
what Susie was saying. So for me, the question is homework. The homework is to write all this out,
but we don't have to post anything live this week. No, you don't have to post anything live this week.
I'm giving you guys, because this, this will take some time. And so you are welcome to post live.
If you're feeling like you need encouragement, you need to help get unstuck, like definitely utilize
live for that, because I'll be monitoring that. And it's just, I think sometimes it's helpful.
What I would hate for any of us to do is get isolated in this and then not finish it. So reach
out if you're stuck, if you need encouragement, if you feel like I want to give up on all of this,
or you have any ahas that you think would just be helpful for everyone to hear, like, hey guys,
I had aha, maybe this will help somebody else, but it's not required this week. Okay, great, thank you.
Yeah, great question. Okay, all right. So within the next 30 minutes, that template will be up for you
guys. We'll get it in the Facebook group and the Kingdom Messenger account, and that will be what
you'll be spending some time on this week. All right. Thank you so much for joining today's call,
and I will see you guys.
within the Facebook group and
I'll definitely see you on next week's call.