Bruce said that he misses testimony time.
He misses how we would start with wins.
I know we've been kind of just jumping right into the work on these advancement calls,
but I want to hear some good news.
Does anyone have any testimonies, any wins, any good things that have happened?
Yeah, I do, but my, you know, TikTok hadn't done so well, but Instagram, I got three videos,
won 20,000, 15,000, and 13,000.
Wow.
They were all the same segment.
Yeah.
That's amazing.
I find talking about prayer or about the Lord's Prayer brings all the people in.
Wow, that's really interesting.
I mean, I know that we've discovered like the, let me pray for you ones do really well.
Like people are just hungry.
Yeah, it's not really even what you're saying.
It's just the subject.
Wow.
That's amazing.
And Marianne, I don't know if you were on the call with us or not when we celebrated
both you and Amy hit 10,000.
I think I watched it afterwards.
Okay.
Well, in person, I wanted to tell you congratulations.
That's huge.
I know I'm already around 11,000 now.
That's amazing.
It just like starts to like snowball, I find.
The big thing was my YouTube, which is now 104, I think.
Oh, that's awesome.
You got past that hundred mark.
Yeah.
That's awesome.
Yeah.
And those YouTube subscribers, they're a hard one, but they're definitely valuable because...
You don't get very many though.
Even then, if I get another one of them, I got 150 people watching, but sometimes it's
zero.
Oh, views?
Yes.
You just don't know.
Yeah.
That's interesting.
Yeah.
I've found that the short form content has helped my views on YouTube.
Yes.
It's helped bring people to my account.
Definitely.
That's still my slowest one that grows.
Okay.
One more person.
Any wins before we jump in?
We're waiting for people to kind of log in, but let's do some testimony time.
Any praise reports?
That's an old school term.
Can I get some praise reports?
I have one.
Go ahead.
No.
Okay.
I have one.
It's actually personally related to my dad.
My dad ended up going back into the hospital regarding breathing, so we've been kind of
dealing with that, but to God be the glory, sometimes things are blessings in disguise.
The nursing home that my dad was residing in is walking distance from a hospital, but
just so happened on that particular evening when they was like, we need to send him to
the hospital, the hospital was full, so they had to send him to a different hospital, but
it has actually been a blessing that my dad was moved to the different hospital because
with those fresh pair of eyes on him, they were able to recommend an acute center here
in Maryland that can help him with his breathing.
It's been a blessing in disguise, and he's improving, so I just wanted to share that.
Yeah.
Praise God.
I know we've been standing with you and with your dad.
Thank you.
Thank you, Lord, for ordering our steps, right?
Amen.
Amy, I see that you're unmuted.
Did you have something to share?
Yeah, I will share.
This isn't going to seem like a very big win, but for me, it is.
I am using my laptop for the very first time on Zoom, so I could share because I haven't
known how to share, even though I have nothing to share, which is a win, I will tell you,
because I was awake in the night thinking about what I was going to do, and I was awake
for too long, and I was like, Lord, okay, I'm giving this to you because I was trying
to figure it out in my head, and he's told me he would bring it to me, and literally,
he did.
After I went back to sleep, he gave me a dream.
You were in it, and you were in it, Lindsay and Bruce, in this dream, but it was about
an assignment, but the Lord had brought it to me in a dream in my assignment, and this
morning when I was going to just get out my Google Docs and lay it all out, he had a different
word for me this morning, and it was about laying down performance and pressure and not
departing from that place, but he also talked about transparency to me, and that transparency
is really the light of his glory, and that it's
I mean, because like I thought, well, in my dream, before I had my dream in the dream,
I was embarrassed that I didn't have something to present.
And I was so excited when I did have something to present, because the Lord showed it to
me in a dream, but I just haven't had time to write that down.
So that's a win, even though by my old standard of measures, it wouldn't be.
I know that's a win for you, Amy.
It's a huge win.
And then also that even though I'm on my MacBook Air for the first time on Zoom, I was able
to get that set up to where I can see it.
You all can hear me.
I can see you, but this is a help question.
I don't know how to like bring up, I can see the list of participants, but I don't know
what to click because everything's different on a laptop than it is on my iPad.
So what do I look for to see the participants?
Can you tell me, Bruce?
If you go to the bottom of your screen, Amy, you can see the bottom of your screen and
click on participants.
That should bring it up.
It might pop it up in a separate little window.
It's not.
Is your browser, do you have your Zoom browser full screen?
You might have to minimize it.
Like your Zoom, like what you're looking at right now.
Well, participants came up on the side, so it's not full screen though right now.
Is that what you're trying to do?
You're trying to see the participants?
Am I helping?
Yeah.
I just want to see the participants.
We can help you out on it.
We'll help you out.
We'll definitely help you out.
It is different on a laptop, but you'll have more features than on your iPad.
So we can definitely work that out for you.
Is she wanting to see the list or is she wanting to see the faces?
Well, I get to see your face right now, Susie.
So that's just a view thing.
Cool.
So do you want to do any other shares or?
We're going to jump in.
Cool.
This is why we wanted to start with testimonies.
We want to seed the ground with gratitude because that helps us have a right perspective
about the things that we're putting our hands to.
So there is, and I loved Amy's share because only in the kingdom could not getting your
homework assignment done be a win, right?
But this is what we're doing.
We are releasing old mindsets, releasing old habitual patterns, releasing old wrong beliefs
about ourselves and attaching ourselves to what we've always known to be true, which
is our true identity in Christ.
And so that is going to manifest differently than the world standards of success, achievement,
et cetera.
And so the reason I, it was such a good setup, Amy, because one of the things I wanted to
talk to you guys about, like this call is going to be very hands-on, like I mentioned
in yesterday's live, but it's going to, we're going to focus on copy, but guarantee there's
going to be some strategy conversation that comes up.
There's going to be some tactics that are probably.
So it's going to be maybe not as like cut and dry, like here's the teaching, here's
the steps you have to do.
This is going to be very like, let's have a discussion.
Let's pull this apart.
Let's put it back together.
And sometimes in that mode, editing anything, a book, landing page, whatever, it can feel
very personal very quickly because you have like given yourself to this, like, these are
my words.
These are the best way that I can put it together.
That we can detach ourselves from what it is that we're working on.
And like, this is not our identity.
And what's really cool is everything the Lord desires for us to do, the things that we're
putting our hands to is already, it already exists.
It's already in us.
So like the completed landing page, the completed program, the completed project, like it is
a finished thing in the mind of the Lord.
We just get to kind of discover and explore and that should be a delightful process.
But under the world's weight, we turned a lot of that into dread.
And we've turned a lot of it into a measurement tool of, am I doing right?
Am I good?
Am I not good?
Like basically shame, like is something wrong with me that I can't figure this out?
And so I just want to release the pressure of figuring it out and like landing it so
clearly that we're like, because the reality is guys, as we come out of today's call, part
of what's going to be the best editing tool, I should say, is like making it public.
Like we've done that several times again.
Like just because we finish something in the workshop doesn't mean that once it's public,
we're not tweaking.
gang, figuring out what's, what's working, what's not working.
And so this is a continual process.
So go ahead and just give yourself to, um, a delightful position in the
process, because if this is already something that you're dreading, the
dread is going to continue on because you're waiting for some like magical
moment for some destination where I've landed and I hit it completely.
And let me tell you, like years into even just kingdom messengers, we are
still tweaking, editing, gaining clarity.
And I'm learning to delight in that because it's brought a deeper
dependency on us in the Lord to actually like lean into him in the
partnership and not rely on our own strength just to figure it out.
Right.
That's good.
So I like that.
We, I thought we're going to start with, um, so Xavier went
ahead and posted his yesterday.
Um, so Xavier, are you good?
If we start with you?
Yeah, that's, that's, that's fine.
And, and, and let me just, again, echo what you're, what you're saying,
because each step that I've taken, you know, tentatively the Lord is, there's
breakthrough that's, that's come, you know, for, for me, because I have tended
to hold onto these things really tightly and I'm not getting this done and not
getting that done and, you know, the Lord's been showing me and I've been
running around like a rabbit trying to do everything all at once.
And it's just like, stop, focus.
Let's just take care of this.
Then we'll take care of that.
And that's a really hard lesson for me.
Yeah.
For many of us, because we've got, we've got our, all we're, a
lot of us are high achievers.
And so absolutely.
We're, we're having to unlearn some things, unlearn some rhythms, unlearn
some unnecessary, unhealthy paces in order to jump into like what he has
for us and just being able to do it inside of a community here, um, not
just with Lindsay and I, but everybody on this call and anybody in this group,
just getting that kind of feedback.
It's a lot easier to step out like that when we're all stepping out in some way.
We can all encourage each other a little bit, so we'll just
take advantage to take action.
It's good.
And I just want to encourage everyone as we're jumping into Xavier's page,
we're going to get, try to get through as many as we can, but we
won't be able to get to everyone's, um, lean in according to your own page.
So have your page up, like have what you've been working on up.
And if you're like, I'm like Amy, I don't really have it done yet.
Like take some notes, be engaged because some of the things we'll
be sharing for Xavier, you can definitely translate and apply
to what you've been building.
Do you want to share your screen and we'll go from there.
All right.
Um, let's see if I can pull this down.
I got to make it big.
Hang on.
There you go.
All right.
Okay.
Really quick Xavier, just to get some clarity, this is for a webinar that
you're wanting to do as something that would lead people into an
offer for a coaching program, right?
Correct.
And is it a free webinar?
It is a free webinar.
Yes.
Okay.
So that is something I don't see on here, the word free.
So that's something I would make note of.
Um, it could definitely be in your call to action.
Like, um, you know, you could say, um, I like the reserve your seat.
Think about it.
So one thing I would say, um, so generally like I wouldn't use the word webinar.
Um, I would call it a free training.
Yeah.
That's one thing we learned.
Um, webinars are, they're kind of coming gone and I think people have, um, yeah,
then you can use the word free right up front and then you can say like, uh, in
the call to action would be something like, um, access the free training or
something like that, you know, free training, we typically like an action,
like a verb, right?
So you, and you had reserved my seat, which is great, but if you in the button,
even where it says reserve my seat, you could change that to, um, You know,
access free training or whatever.
Um, and cause what you're going to do is like, people are going to click on this
and they're going to immediately be into watching your video.
And then at the end of that, you can invite them to book a call with you
or whatever your next step is.
Right.
Um, so rather than having to like, um, like reserve a seat, cause then they're
kind of getting on a registration list.
Then you have to like email them when the stream is going to be live and getting
people to show up for a live webinar like that is quite painful.
Um, it takes a lot of like messaging.
So, so we're just going to keep it really simple and go from there.
So, um, you've done a great job of even just structuring this page with headers
so that it's, you know, cause people skim before they read, right?
So you want to have very strong headlines.
In fact, headlines are probably what we end up spending the most time on more
than the body copy, just because those headlines really determine whether or
not people are going to stop and continue to read the rest of the page.
And like I said, they'll skim before they read.
So let's start with the, how to, how to escape religious dogma and come into
direct, really intimate relationship with God.
So my question for you, Xavier.
I don't know the answer to this because you know you're who better than I do,
but this specific language, like escape religious dogma,
obviously being the pain point. And then some of the, you know,
paradise that you're, you know,
kind of the aspiration is direct intimate relationship with God.
Is that language that they're using,
like when they're thinking about where they feel stuck or where they're feeling
like they want change or are they thinking it's because I'm stuck in religious
dogma?
No, they probably don't think of it in those terms, you know,
just dogma. Yes, somehow.
But an intimate relationship with God,
it's funny that a lot of people don't think about it in that term.
So that's a really good point to, you know, to, to address.
Well, you want to use those headlines.
Like you want to use the language that you're who is using because you want it,
you want them to make the quickest connection that this is for me.
Right. Oh my gosh, this is for me. So sometimes that means taking away even,
you know, this,
this is going to be hard for those of us who are writers because we like to use
clever language or we'd like to use like very impactful,
impactful profound language,
but sometimes it's the most simplest of terms that are going to help our,
our who connect the quickest. And so,
so talk to me a little bit about that, Xavier, just like the pain point,
like talk to me about what the pain is of the people that you're trying to
serve.
Interestingly enough, I was working on that last night. You know,
I'm really speaking to people, you know, who are,
who are discouraged or, or, or weary, you know, that they are,
they earnestly, you know, have, have a love for Jesus,
but they just find themselves discouraged. They find themselves weary.
They found themselves weighted down
and frustrated, maybe oppressed.
I was really looking last night through,
I pulled out my thesaurus and was coming up with all kinds of words.
And so from my list is dejected, downcast, disheartened, dispirited,
discontented, demoralized.
And they're looking to be, you know, renewed, reinvigorated,
re-energized, you know, in a personal relationship with God.
But as you've pointed out,
sometimes they don't know exactly what their problem is.
They just know what they're feeling like.
Yeah. And I'll say for most people, like psychologically speaking,
when they're depressed or they're anxious or overwhelmed,
often they articulate that as being tired.
So a lot of people, like if you're, if you,
if you study any of that stuff or just like what psychologists and therapists
say that, like, you know, they're like, check on your friends.
If you have a friend that's always tired, there's a good chance.
It's not necessarily a physical though. It can feel that way.
It could be something deeper, like there might be depressed,
overwhelmed, unmotivated. And so that, when you said, you know,
they're exhausted or they're tired or they're weary,
that might be a good opening line, something around, you know,
being exhausted by Christianity.
Or do you feel, are you tired?
Religion or, you know,
religion might be hard because I don't know if, you know,
based on what you told me about your who,
these are not necessarily people who would necessarily identify as religious.
I don't think they would. These are people who are just,
they feel like they're not religious, but we know from like behind the scenes,
it's really the religion that's kind of keeping them entrapped in this weird
kind of surfacy relationship with God.
But I don't know if they would like necessarily read something and be like,
this is my problem. If you use the word religion,
but you could use Christianity or you could use, I mean, you could even say,
I mean, do you think that these people think that they have a relationship with
God?
I think many of them that I've met do,
but they're really frustrated by where they're at. And, you know,
they don't see that it's really making a difference in their lives right now.
What they're looking forward to is, you know, Oh Lord, just come take me away.
Yeah. You know,
conversations I usually end up having with them is, you know,
Jesus is not coming back on a rescue mission.
It's something we are here to do to, you know, to do a particular work.
But that's usually comes later in the conversation. It's, you know,
it's a matter of you're right. How can we,
how do we track their attention? You know, so that they,
so that they recognize that this is what we're after.
Yeah. Yeah. And you, you bring up a good point. Like the whole,
like Jesus not coming back on a rescue mission. That's a great,
it grabs your attention.
but that might be too much to unpack
on an introductory something.
But I will say that the use of bullet points,
which you have, which I think is a great use of copy,
just because, again, people are skimming,
so they're much more willing to read bullet points
than they would maybe like a heavy paragraph,
is you can use bullet points for some of those,
like the things that pack a punch, if that makes sense.
Like find out, like you will learn
why Jesus is not coming back on a rescue mission.
So you can leave that kind of open-ended, like, oh, wow,
but you know you're gonna unpack some of that in the webinar,
but it might be enough for someone to be like,
I wanna hear what that's actually about.
But it wouldn't necessarily be a good use of a headline.
Right, right, okay.
And just one thing I would say, just generally speaking,
for these big headlines, big texts,
kind of shoot for that like fifth
or eighth grade reading level, right?
Even if these are like,
even if your who's a very highly educated,
they're still skimming it and they're going really fast.
So people can digest very quickly
if the words are very simple.
So avoid long sentences, avoid, you know,
words that maybe a fifth grader wouldn't,
like potentially the word dogma may be just like,
it just doesn't flow quite as fast as for me.
But just avoid it,
because it may be the most accurate way
to just say what you're trying to say,
but just because as a headline,
we're just wanting them to like skim it.
And even if you said,
even if you shortened it wherever you can,
instead of saying how to escape,
just say like escape, you know, religious something,
you know, and I think there's a way to say like,
tie in like escape religious and, you know,
come into a relationship or kind of tie the religious
and the relationship together.
But the one little tool that you can use,
if you guys haven't used this before is the Hemingway app.
I'll drop the link.
It's a free little editor.
It's called Hemingwayapp.com.
I'll drop this in the link here.
And you can just highlight all your text
and just paste it into that app.
And it will basically tell you like,
which sentences are overly complicated.
They'll tell you which ones,
like what your current reading level is for this text.
And if you want to just, for this, if you don't mind,
like, do you want to just select all your text
or just-
No problem, no problem.
Since we're already taking your whole thing apart.
It's okay.
We may as well.
That's what, I'm good with that.
That's fine.
Yeah.
Just cause I would love for people to see
if you just want to select some of the texts
and then head over to that.
It doesn't have to be all of it,
but I know you've got it in like boxes.
Yeah, I've got it in boxes, but let's see.
Just for instance.
Yeah, that's probably fine.
Just a little example.
Because, and this isn't what you would do on your,
I wouldn't sit here and write the first draft in this tool
because you'll get so hung up on like-
You'll be editing as you go.
You're editing it like way too much.
So do it raw like that.
And then kind of, this is just a one tool.
We actually put pretty much all of our communication runs
through this app whenever we do a challenge.
I'll drop pretty much every email, every thing in here.
I think if you just select all and backspace it,
it should go away.
Yeah.
Oh, I see, okay.
There you go.
Okay, so this sentence down here.
So you can see here, like the red ones,
like two of five items that are hard to read.
So what's cool is while you edit it,
it will correct and update this for you
and tell you if it's easier.
And the reading level is at a 10 right now.
Okay, got it, right.
So, but this is good.
Like you can easily just start working out what this is.
Yeah.
And this is where I was saying,
like for the writers it's the hardest
because you have well-written sentences, but they're long.
And so that's not usually good for like
when you're trying to hit that eighth grade reading level,
you want to make sure that it's in shortnesses.
So this is hard
because we want to use all of our descriptive language,
but it's a great exercise for us.
Again, we're pretty good at this by now
with all of the short form content
that we've been doing to make things concise.
Just another version of doing that.
Okay, so I can work with that.
Oh, that's cool.
Yeah.
And then when you're done, you just copy and paste it back.
And then paste it back, yeah.
Yeah.
So that's a great little tool everybody should.
Excellent.
Now something, Xavier, that I know your who
is people who are already Christians.
Many have been raised in the church.
So you have a lot of freedom to use
kind of that Christian language
because they've already got the connection point.
But I just, for any of you guys who have a different who
that may, either you're new,
like I'm thinking about Cindy, new believers or.
people who are either pre-Christians or new to Christ. I mean, I would even say if you're who,
if you feel like you're who are people who are, are coming back to the Lord, like some,
some people in our group are like, I really have a heart for people who have deconstructed their
faith and are coming back. Like, even if it's the most appropriate word biblically, like,
so you're using, for instance, intimacy, Xavier, like if you go back to your main page,
I really liked the setup for the video. Like, can you imagine intimacy with God? Most Christians
can't, here's why. That's actually a great use of that subheader in the parentheses,
like to kind of draw them in a little bit more to the question. I think it's fine for you and
you're who, because intimacy with God is not necessarily going to be a trigger for them.
Right.
You can imagine for people who have no context of church or very new to Christ, like the word
intimacy is probably really triggering based on their worldly understanding of it. So that would
be an, that would be a case where you would want to use something else. Like, can you imagine a
close relationship with the Lord? Or even for some of you, like, can you imagine being a friend
with God or something like that? Even though you're like, this is, because this is where we
get stuck with a lot of Christian clients is they want to use the most appropriate word. Well, like,
this is the biblical word or whatever, and I don't want to dumb it down or I don't want to,
and we're not saying you can't redeem things. So I'm even thinking about a word right now,
like manifest. Manifest is a biblical word. Meditation. Meditation is a biblical word,
and it's appropriate to use. However, if you have people who only have a worldly understanding of
those words, it's going to be more triggering than helpful because they're going to think this is new
age or they're going to think this is witchcraft or whatever. So those are, again, this kind of
comes back to who is your who, and those are, those are, as you people kind of get into your
world, you can like, I'm a believer, like, let's not let the world take our language. So I'm not
never use those words, but use those words in a context that would bring the best understanding
and not be something that would unnecessarily trip someone up for no good reason. So I just
wanted to point that out because I know we have a couple different who's on here. Okay. So with the,
this red headline that you have, learn how old covenant constraints impede your faith and
spiritual growth. Again, the question is, do you feel like your who would use that language or are
they using that language or thinking that language even? Yeah, no, no. I mean, I, I,
you're, you're absolutely correct because that's not generally, you know, if I'm talking to them,
I can make that point plain, point plain, but for them just to look at it, no, not necessarily. And
of course I'm talking about, you know, pharisaic thinking and, and, and everything that weighs us
down about religion. So finding something there as well, you know, some changes.
One like phrasing thing I would do as well is like the, the fact that people don't know what
your training is about is not the problem that we're trying to solve on the page, right? Like
they have a painful problem that they need some help with. So what you're trying to do is get
language. Like, cause this is very much saying, Hey, I'm going to, I will show you how to do this.
Like this frame, this training will show you how to do this. Like learn how you will learn. And
it's like trying to tell them what's good, what, how awesome this training is, but that's not really
the goal of the whole page. It's really to like, Hey, you have this pain point. Like you're stuck
here. You're like, you can't, you're, you know, you're reading, telling them things. Yeah. You're
reading this in the Bible, but you're living out this in real life. Like these are the, okay. Oh
my gosh. Yeah. This is like, this guy like understands me. Oh, by the way, like check
out my training. Like, I think it'll help you, you know, that it's kind of like, um, verse you
having to tell them very specific. Does that make sense? I think the best way to say it is you're,
you want to make sure that you're not just describing like the product or the tool or
the resource, but that you are sharing the transformation with them. So it's not just
getting, I mean, it is, it is kind of starting with the pain point because you want them to
connect like this is for me. I mean, you do that there. Here's, here's where it's, here's where
you're, where you're doing it really well. You are doing that well in your headlines because
you're talking about coming into a direct intimate relationship with God. That's the
transformation piece. So, and so that's that you, it just, we might want to use different language
that they can quickly connect with and then spend time in your body text pointing to that
transformation, like kind of showing them like, this is what life could be like. This is what
life could be like. This is what life could be like. Um, um, well, I was going to show the, um,
this is the prophetic heart healing. Like she has this statement where I don't want to.
That is actually a good, this is just a good use of a bullet points to that. Take it away
from things you'll learn to making it a little bit about.
helping the person self-identify, this is for them.
So we dropped the text, we dropped the link, I'm sorry,
and you can probably share your screen
and just show this really quick.
Oh yeah, I'll just do that.
I just didn't wanna get away from.
We're gonna share this real quick.
Yeah, let's, I have to work, yeah, that's fine, I see.
Oh, sorry, there we go.
Okay, so this is our friend, Elise.
They run a prophetic heart healing mentorship program,
which is awesome.
So they're teaching people how to run a business
to do prophetic heart healing.
Like inner healing work.
And you can see, and this section, this top section here,
which we've kind of spent a while on with Xavier,
that's probably, I honestly would say
we spend 90% of our time right here,
on this top section, right?
And so, you know, this is very specifically a product,
so it's not necessarily,
it's someone who maybe already knows what this is.
And I would just say that for this top piece,
these are not people coming in cold,
these are people who have gone through a challenge with her
and now this is the offer that she's offering them.
So this is probably not the best example for coming in cold,
but this program is for you if,
is a really great setup for utilizing those bullet points.
Right.
And this doesn't mean it can be your only bulleted page.
Some of you guys are doing larger things
in just a free training,
and so you might wanna have a little bit
of a longer page explaining,
especially if it's something that's paid.
But, see how she's kind of speaking to,
like the transformation and kind of the desired,
the desired reality that a lot of,
like this program is for you if you're ready to heal
and let go of past pain and hurt once and for all.
This is for you if you know, God has called you,
oh, sorry, go for it,
called you to do great things,
but you struggle to break free of limiting beliefs
that have held you back.
So she's kind of pointing back to the pain,
but it's with this promise of a preferred future.
And so she's not,
she's not just spending her time on this section anyway,
saying like, you're gonna get five coaching calls with me.
And like, there's a section for that,
but she's leading with allowing them to kind of see,
like identify with the pain,
like, man, this is where I wanna,
this is where I'm stuck.
And then this is what it's gonna be
if I wanna break free.
So it's just another way to kind of set it up,
like this training is for you if, that type of thing.
Okay, I like that.
Nice, shall I follow?
Any more questions, Xavier, places that you feel?
No, I mean, this is pretty clear.
And I'm aware of the concepts,
but sometimes you can just get too close to it,
you know, and whatnot.
And so it's like, oh yeah, that really is.
Cause trust me, it was way worse.
It always is.
You know.
It always is, but.
It always is, you always have to cut back.
And so for me, it's always editing down.
It's starting out with a thought
and then cutting it back, cutting it back, cutting it back.
But no, I wholeheartedly agree with what you're saying.
And it makes total sense.
And trying to get that, you know,
even talking to my wife, I said,
I'm trying to connect so that when they hear this phrase,
they immediately respond.
Yeah, you want to make it as best you can
a no brainer for people.
Right, right, exactly.
Just to kind of get to that point.
So no, this is actually really, really good
and very, very helpful.
Cause I can go back and, you know,
continue to work on it and tighten it up some more
so that we get it down.
But no, this was great.
Okay, well, thank you for being willing
to be our first one.
Jumping into that.
Oh, no problem.
I will say to this, anyone who's like,
I don't want to go next.
Cause Xavier had this nice.
So he does have some tech background,
which is probably why he was able to set up the way he was.
That's not required.
And if you'll remember when I told you the homework,
I'm like, don't worry about making headlines
and subheaders if you're not there yet.
Just kind of go through your sections of copy.
So Xavier took the next step, which is totally fine.
But just because he did, doesn't mean
that now you can't share your work
because you didn't have it as finished as him.
So.
I fully admit that I had a headstart.
So don't worry about that, you know.
Yeah, I would have been.
And it is helpful.
It really is.
As I said, each step that you take on that stone,
that starts to open up, you know,
you start to see breakthrough.
So I'm seeing breakthrough even just taking this step now.
Good.
And believe me, I didn't even want to post this
because I had this whole plan in my head over the weekend.
Okay, this is what I'm going to do.
And this is what I'm going to post.
And this is what everything is.
And I finally, you know, the Lord said,
just put it out there.
And it's like, so here it is.
Just do it.
It's very, very helpful.
Oh, the only thing I would add,
just something to think about,
is we definitely want to have a section about you.
Pretty much everybody on this call
needs to have something about you.
Yeah, definitely.
And that's the pivot, essentially.
So we, for Kingdom Messengers,
since you guys know that whole like.
idea. There's a lot we could talk about. I probably was trying to pull up some of the
graphics from like expert secrets and stuff. I think some of those, that language would be good.
But we always say like, we want to, you're talking about the problem. Hey, you're here,
you're stuck at this point, you, and we know we want to get to this other place, right?
So there's like freedom here. There's new things here. You know, you're living in this way,
but you could be living from rest, or you could be doing, you know, kingdom parenting,
whatever you're helping people with. And then kind of talking to them, like, hey, here's the
thing. Like, you're here, but you want to be there. You're here, but you want to be there.
And you kind of flip it around and say, hey, I'm Bruce. And two years ago, this happened to me,
and I learned this, and this is how I went through it. And this is my story. And this is,
and that's kind of how you, it's not a bio. It's not Bruce and his wife, Lindsay, live in Atlanta
and do this. It's like, hey, I was, I get it. I know where you are. Like, I was where you were
three years ago. And then now the person's like, hey, this person really gets me. Like, they,
and it kind of like, you're one of the mindset beliefs is like, well, that's great. Like,
one, I'm stuck. I don't know if this is going to work for me. Or does this work, period? Like,
don't even know if this is going to work. Like, what you're saying is true. And the second thing
is like, even if it is true, like, how's it going to work for me? Like, people, those are the kind
of things people are like underlying, concerned about when they're reading through stuff like
this. And so the more you can speak to that and kind of tell the story from that standpoint,
it's also a lot easier, I think, as sort of kingdom messengers to share it in that way.
It sounds a little less promotional. It's more of a testimony, right? Think of it like sharing
your testimony. And so for kingdom messengers, I was just saying, when we did that, we said,
hey, do you want to launch your channel, reach people? You know, we kind of talked about here's
the problem, but hey, you're stuck with technology. You're stuck with this. You don't know
how to use TikTok. And then Lindsay basically introduced that. Hey, like, I'm Lindsay. This
is what happened. I launched, I did this, you know, I was, you know, and she basically tells
her story about how she launched Posture. And then she flipped it around and said, and now I'm
getting all these, like this feedback, like from comments being like, hey, this is amazing. This
changed my life. Like, thank you for starting this channel. And so, and we did that specifically
because on the first time when we ran this, we didn't have like you guys, we didn't have any
testimonials. We didn't have any one to show the fruit of any thing we've helped with. So we just,
we made the, like the victories. Like, imagine if you were where I am right now, like where you're
getting all these comments, you know, what if you're getting that, like, and that'll happen
because we launched, right? So then the whole challenge was about launching. Yeah.
Where would you put that? Is that because, I mean, that sounds like it's something to place
in the video. Yeah. So there, okay. Cause that's like a two to three minute video at max. Okay.
Just to talk about that, but you're saying just that small blurb about yourself to relate to
other people, that's where that should go. And if you don't have a video, then lower on the page.
Yeah. So if that's a great question for you, Xavier, cause you're planning on doing a video,
I think that's the best way for people to kind of get to know you and your story. Like that's the
whole reason why you're doing what you're doing is because, hey, this was my story. And so I want
to help others like experience a close, deeply intimate relationship with God. And so for others,
I would say it's just a little bit further down on the page. It's not at the bottom
because that's too far down. And you're going to use the bottom of it. For those of you have
longer pages, you're basically using the bottom of your page to reiterate things. You've already
told them at the top of your page. So if you're like having your kind of top well in kingdom
messengers, yeah, we can show you rather than tell you, but like mid page is kind of the best
place for them to, if you're not, if you don't have a video kind of get to know your bio.
And if you're thinking about, well, what do I include in my bio? A good question you ask
yourself is what is my, what's going to, what about me is going to help my audience feel safe
entering into this. And again, this is for people who are more doing trainings, teachings,
coaching programs. Like you don't have to worry about this if you're doing like a free download,
right. But like, okay. So for Bridget, for example, like she's helping kingdom parents,
like people, like she, part of her bio is she has a nursing degree. That's not necessary for
these people to know. Like it's not necessarily like helpful information. What's more helpful
is people to know that she's raised four adult kids who are like healthy and whole, right.
Most of them are.
Most of them. We won't, we won't give names, but you get to guess who is, who's not, but
like, oh, like things like, oh, she has like, so she's not a parent of just toddlers, right.
There's longevity. Like she's kind of been through the beginning to the end of parenting.
There's, there's four kind of products or fruit. Right. So she's been through it. Those are
helpful things for people to know.
And that's enough. Just know that that is enough. Like you don't have to have a hundred testimonials
all these families that you've rescued.
It doesn't have to be that when you start.
Right, I mean, unless you have some stuff
you can share, absolutely.
But some of people ask, should I put my degree?
Should I put this?
Should I put my work experience?
Only if that's gonna be something that,
for what you're doing with Rahul,
is gonna make them feel safe.
This is someone who I feel safe letting me lead.
So for you, Xavier, it could be as simple
as sharing with people you have some pastoral background
and you're someone who is, you know,
like activating your relationship with Christ
in the marketplace.
Like you're living a life kind of in a sphere of influence
that you're like experiencing God every day.
Like that could be something that helps people
kind of connect with you and like see themselves
in your story versus you being like,
you know, your degrees and, you know,
I spent 20 years here and 30 years there
and that might just be too much information.
Right.
I think that can be a trap.
I know, cause I tend to be verbose anyway,
but you fall in that trap when you're trying
to justify who you are rather than just explain it.
Yeah.
And I guarantee you guys, like the thing that qualifies you
obviously is your position in Christ
and what he gives us to qualify ourselves to people
and to the world is the testimony of him in our lives.
So like, that's the qualifier.
If you're looking for one,
like what qualifies me to be an expert?
It's like, it's your story.
Like this is an area where I have experienced over,
this is where I've overcome.
This is where I've experienced Christ show up
in a very tangible way.
And I can share with you guys what my story has looked like
and helping you guys have the same,
a similar breakthrough in this area.
So you don't have to get stuck on, you know,
I didn't go to seminary, all that, you know,
or if you did and if that's something
you're who would connect with, use it, right.
But you don't have to get super long about all the things
that you've ever accomplished.
Because really it's gonna be your story
that people see themselves in and connect with.
Yeah, do you wanna do another one?
Yeah, let's do another one.
Who would like to-
And I think I may have this page
we're just trying to get to.
We're gonna find it.
We'll give an example.
There's like, it's buried a bit.
I see Cindy raising her hand.
Can you unmute Cindy?
You see it was kind of hesitant.
I see that.
I just did my homework last night
and I like part of it and part of it,
I know it's not where it needs to be.
That's okay.
I don't know what you said in the beginning
that at least I got it on paper.
That's part of it. In the process.
With anything else, right?
So go ahead and share your screen so we can see.
I found it.
I haven't done this.
Like I have it on Google.
Yeah.
Do you wanna share a link to it?
We can pull it up
or you can share your screen, whichever one.
Where's the share screen I lost?
Big green button at the bottom of your Zoom screen.
Oh, it's down there.
I was looking at the top.
Here it is.
This is actually the very first one.
I didn't know we had this.
I don't know how to get to the scroller thing
because the camera's over here.
There's like four.
Is it easier for you to share the Google Doc
with us in the chat?
Like just drop a link?
Oh, how do I do that?
You should be able to just copy the link
from the browser, right?
Yeah.
Oh, right here?
Yep, and then just drop it in the chat.
I can share this while we're getting that.
Yeah, while Cindy's doing that,
let's just show you guys this example.
This is actually, this should be framed somewhere,
but this was our very first funnel we ever did
for Kingdom Messengers.
You can see the dates here.
It says January 28th.
This is 2021, so coming up on almost two years ago.
And it was a one-week workshop.
And the goal here was launching your channel.
And so we said,
learn to leverage digital landscape to disciple nations.
Join me.
And now look at how much we changed.
If there's anyone doing this as a couple,
we just simplified it and made it all about Lindsey.
And so the whole video is about her,
it's how she did it.
Because it was my story.
Yeah, we didn't want to confuse it with like,
oh, they're a couple,
but Lindsey's the one with the podcast.
Like, what does Bruce do?
Like, it's a little bit confusing, right?
So I'm gonna request access to this.
Cynthia, you may get an email
that just will say approve or something.
I did put the link in the chat.
Okay, I got it.
Yeah, you may just get a,
it exists.
So then we had a video,
which we'll link to this.
I'll see if we can,
I think anyone can click on this and just see it.
But if you guys want to watch this.
And then.
And we had, you know, countdown.
And then we said, so it was all about them.
Like, Hey, do you have a kingdom message stirring in your heart?
We haven't even really said who, who we are yet.
And a lot of what we said in the video is said again, down in the tech.
So don't be afraid to be repetitive because some people will watch the
video and some people will read the text.
Um, but so don't feel like you have to, um, you can kind of say the same thing
in the video and have the same thing on the tech, so big headline, you know,
this is what's going on, but you're stuck.
Like learning, then we introduced ourselves, Lindsay here.
It's like, hi, I'm Lindsay.
I used to think that I needed a book stage.
And this is where I spent a lot of time kind of pushing the
pain point by just in my own story.
Yeah.
So just kind of identifying again with the problem where people are.
Um, like for years, I carried this deep desire to reach people.
Didn't know how to let self doubt, intimidation, get in the way.
Like that's where I kind of talked a lot about the pain that people might be
feeling around this message during in their heart.
So this has been back when Lindsay had 20,000 people in your audience.
I know you're very proud of this page, boo.
I know it's 10 times bigger than that, but okay.
So it's just humble beginnings and all.
Um, so we made it very much like about, um, a year later, like it's grown to this.
And then, um, like we said, like, Hey, we received comments like this.
So we made it more about like, Hey, look at what our channel has done.
Remember you're, you're kind of telling people, like the thing that helped you
was this epiphany, you had this epiphany about like one thing.
And, and that is what has brought all these great results.
It's not, Lindsay's not the product, right?
It's Lindsay's process is the product, or it's the discovery of peace that you had.
Or it's discovery.
For you, Xavier too, because you have been serving people with the same
message on your social media channels.
Like you could have some con you could have a section that says for the last
year, I've been sharing my story and helping people kind of break free in
here, some of the comments I've received from the things that I've shared.
That actually went back and started capturing those comments when I saw it
is I hadn't thought of that before.
Yeah.
So yeah, I'm going to do that, but that's a good idea.
Yeah.
Um, awesome.
Okay.
So this is Cindy's page.
So Cindy really quick, what is it that this is leading to?
It's it's a, you said it's a, like a freebie lead magnet, like a resource.
It's it's this letter that I had from two years ago and I found it.
I think I mentioned it in one of my lives on the Facebook, but it's a letter that I
found that I literally from two years ago that I dictated from God, even before I
knew that was a thing like this year, I'm learning from Graham cook.
Oh my gosh, that's a thing.
And then, um, if you see, I don't know if you can see there's like underlined words.
What I did was I, as I was getting the word and typing it out, I got verses
because God often speaks with scripture.
So I linked to Bible gateway, the scripture so that the person, when I
down, when they download the PDF, that will take them right to the verse that
ties in with that scripture, like one link that they can watch a video too.
With that one, just that one free PDF resource.
So the PDF is like a letter from God.
It is to a new believer.
This is awesome.
That's great.
This is so good.
It's an invitation.
It's the landing page stuff I have kind of goes into it, but it's, it's just so sweet.
I love that.
That's great.
That to them.
And it's kind of like a sweet letter, encouraging them about who he is to them
and how he's celebrating them.
And then, um, and then how he's inviting them to partner with him.
And he wants to do, he wants them to reach their potential
of who he created them to be.
So I kind of touch on some of those things, like the, it's better to start
with that bottom paragraph and understand what I'm doing and then go to the top.
So this is great.
This is very well thought out.
I love the resource, especially for new believers.
Um,
um, so I would start with, you want to call, you want to call people out?
Like, so you've got the, you've got the copy.
So now it's just a matter of like, let's pull out some things that could be
headlines, like, how do we like start the page, um, when it comes to your landing
page and this, like, you want to do a video on my landing page too.
Okay.
That's great.
I would say, and maybe we weren't super clear with Xavier, but Xavier, definitely
whatever you're doing in the video can also be in copying your landing page.
So don't, um, discredit doing a little bio section about who you are in text.
So that's for anyone. If you can do a video, it's great to have that option. And you guys
all can do video because you've been doing video this whole time. You're ahead of the curve.
So you want to call out from the very beginning who this is for. So you have this one sentence
here. I don't know if you can see if I highlight, but as a new believer in Jesus, how do you get
to know God? You can just say, are you a new believer in Jesus who wants to know, who is
wondering, let's see, how would I say this? Are you a new believer in Jesus who wants to know
how to get, that's kind of know too many times.
Building a relationship with him or I don't, something like that.
Yeah. I mean, I love the idea of like, I think there's like a, at the very top.
That's what I'm saying.
Saying something like, like, I'm trying to like, just very like simple and minimalist,
that would be like really big text that said like deer, you know, dot, dot, dot, or deer
underscore, like just a blank space. Like I wrote this for you.
And then say, Hey, as a new believer, like, you know, it was like.
Yeah. I mean, you could, there's definitely something with the letter and the mail that
you want to like.
Cause I think that's a, such a great hook is like, Hey, what if you could read a letter from
God for you? Like, that'd be like, Oh, that's kind of different. Like that that's, it's just
different. It kind of catches your attention.
Yeah. That's beautiful. I never thought of that.
So, and then that is kind of the point of it is you've got the letter and it's a letter,
but it's also like, you've got like a kind of a study guide links and resources and stuff
attached to it. So I think it's great.
I feel like you should start with the question. Like you should call out the new believer.
I feel like that's a, it's good, but I wonder if that's like the subheader.
Like, I feel like it's, um, are you a new believer who wants to get to know God better?
Or are you a new believer? Who's wondering what to do? Cause it's kind of like where
they're stuck is they don't know how to start to get to know God.
Exactly.
That's what I'm trying to get at.
It's like, I want to, it's kind of, cause they're, they're carrying probably the weight,
the personal, like feeling this personal responsibility of like, it's up to me to now
figure this out.
Yeah.
So I, I want to use language that like really hits that pain point. I want to call them out
from the beginning. Like it's a new believer. Like, are you a new believer in Jesus who is
struggling or who are you wondering if, are you wondering what to do next or something like that?
It's something.
Well, that's what I was trying to think last night, but I couldn't get the words out. So
it didn't show up, but that's what I was trying to figure out how to say.
Yeah.
Well, that's kind of why we, sometimes like you've written all this text and you've kind
of gone through it, but that's why in the beginning, Lindsay was like, Hey, so just
tell me like what this is. Cause sometimes you're like, well, if I could just tell them
this, then you're like, well, just put that down in the text. Right. Like sometimes when
you explain it to someone else that clarity will come, even though like the, the kind of the,
all the work has been done in here. So it's kind of, it's just a very iterative process.
No one like, no one sits down and writes these like first time, like this is just
edit after edit, after edit, you know, is how you kind of get to that point.
So I, I would.
And you, you know what, you could probably, you could probably, I'm trying not to make
it wordy. That's why I'm struggling a little bit. You could probably cut out.
This is so good. There's some really good sentence. Sorry. Keep going.
That might be a really good.
Like, this is a good S because it's in a story format, like this, this people will identify
with right now. Like, I don't know if he was mad at me every single time I did something,
you know, he, he felt this and at distance. And these are like, I love how short these
sentences are like three words, right? Like it's just kind of my app for years. So yes.
Perfect. See, that's and look at the results.
You too can write like Cindy with the Hemingway app.
I used to write really long.
It's great, but this is, it does, it reads really like short and punchy and that stuff
will make a huge difference to it. But like, there's some really good pieces.
I mean, this could even be like, this could be a headline. This would be a very, it would
be a very creative way of doing it, but you can see where it would hit the pain point,
call out the person and kind of speak to start to speak to something else. If you said,
if the headline was, I lived for 32 years, not knowing if God loved me, period. And then
underneath like a subheader, that was something like, do you, do you struggle to know what
to do? Or is something like, do you not know what to do when it comes to getting to know
God or something along those lines?
Yeah. You said even this, like, I'd probably just rephrase this.
Do you feel like God is distant or distant or hard to talk to you?
Like, but you're, you're kind of skipping around a little bit because we needed there to be kind of the statement, what you said was good attention, like, like, grab the attention.
And then there has to be this, like, like speaking to the person, because, because it's a very creative way of doing the headline, because you're starting talking about who you are, which is fine.
It's because it's going to help them self-identify, but then you have to kind of draw them into what about you type thing, right?
This is where I'm stuck. And you know, that for your who this is going to be, they're going to be like, oh, my gosh, me too.
But you want to kind of bring it back to them and start speaking to them and draw them in that subheader needs to be something where it's talking to it's pulling them in.
And then you can kind of start breaking down your story and like leading to what it is that you have for them, which is this like letter from from God.
So does that make sense, Cindy, kind of where we're heading with that?
Yeah, I don't have an idea for that subheader, but it makes sense.
Yeah, I mean, the subheader should be it should be a question is always a very good way of especially if you're using a statement headline.
A question is a good way of kind of inviting people into it because you're you're not what people don't always love, rarely love is to be told how they feel.
They like to be given the opportunity to like say yes or no.
Right. And so that's why a question is very disarming for people, because you're not saying things like most Christians or you're not generalizing it or telling them how they feel.
You're saying, like, probably, are you feeling this way, too?
That's kind of the thing. Like, are you a new believer who doesn't know how to get to know God?
Question mark. You're just you're letting them say yes or no and continue on with you versus telling them how they feel, because that feels very aggressive for people.
Yeah. So so that was so the subheader would I would I would suggest maybe a question that addresses them and allows them to kind of give a yes or no response.
And, you know, those who will say no, most likely many of them will. I mean, those who will say yes, will kind of continue to read. Right. That's what you want. You want these these headlines and these subheaders are great filters for you.
OK, but it's helping people kind of make the decision like is this and we you know, I think from a worldly marketing standpoint, this is where a lot of people use manipulative language because it's all scare tactics and fear based.
So like that, but from a kingdom perspective, like we're using invitational language and we're kind of utilizing our own story to kind of build the bridge, if you will, to kind of helping people make that decision, like indignity and integrity, not like making the decision because they feel manipulated or they're scared of missing out on something.
Yeah, good. And I mean, I know we're kind of one time, but some things like just being very plain and simple. Right. Like just speaking, you're writing this whole page is to is to one person who's like who's at if they're read all the way down this page to to you, like I would say something like I wrote this letter for you.
That's right. That's awesome.
You know, I mean, you can just say, like, I listen, you know, I, I, you know, I listen to what got, you know, and then you can kind of back, but you're trying to like grab their attention.
Yeah, and that could even be like a headline like I wrote this for you, period. And then like the paragraph underneath it says what is so
what you can do. And since you've got a Google Doc here is just duplicate this just copy the whole thing. Leave this leave this what you got here is version one just duplicate the whole thing. I find, especially for creative people. If you know there's like a safety of the backup of version one, you can go crazy with the edit version two.
And then just kind of like I would actually take out all the, you know, offer and transformation, you kind of know, you know what those headings are now and actually go put like your proper headings or your those sentences in there.
But I think, you know, I think this is really, really good.
It's really, it's really well written. And I love the language that you're using. I think you're, you're speaking directly to your who I love that. I love that you're saying this is for you. Like, again, it's not for a group of people, but it's for a group of people.
You're making it very individualized. Once again, like, that's helpful. I like that you're utilizing your story.
I think, I think this is great too. This is a great use of scripture again going back to Cindy's who new believers.
They probably are at least at a point where they like are, they're probably very hyper aware of like what does the Bible say right because everything is very fresh.
And what you've got is you're not overwhelming them with scripture,
but you're just sharing some like key scriptures here.
And there's a way that we can even format them so they kind of stick out,
or maybe they're bolded or italicized or something.
So they kind of, as people are skimming, it just makes people feel,
it's a way to make people feel safe.
Like, okay, this is like, you know, based in some scripture.
She's helping me understand that scripture.
Again, these are new believers.
So you're like, you're kind of spelling it out for them a little bit.
Like the Bible tells us so many times that God loves us.
Hey, here's some examples of the Bible.
Like, you don't take my word for it.
The Bible really does.
Here's some examples.
That's exactly what I was thinking.
It really does say that.
Right.
So you've done a really good job.
And I think it's in a very concise way.
So now it's just a matter of, like Bruce said, kind of that version two
and starting to pull out some headlines for each section.
And kind of editing it for like scrollability.
Like what we talked about.
One thing to when you're writing this is for everybody.
We're going to create what and this is where you kind of have to start
thinking about the formatting of it as far as how you're writing it.
No, hardly anyone is going to read your whole page, right?
And what we're going to do is every little bit there's going to be a chance
to like click on the button and kind of take an off-ramp and go get your thing.
Right?
Just sign up for the free training or whatever it is.
We're not going to make them wait to the very end to read every single last
thing you wrote.
We're going to give them like multiple chances.
And I think I think we did this.
I can't remember this problem, but like we had a button here.
Like let's launch you keep scrolling a little bit more and it's hey join the
workshop and then scroll some more.
Hey join the workshop like do this thing.
Hey, like lots and lots of options join the workshop.
Right?
So it's all they all do exactly the same thing, but it's allowing
people the opportunity like if they're bought in they're like this is awesome.
They may read like your first three sentences and be like, here's my email
address send it to me like I want it.
Yeah, so just know that you don't have to your last thing that you put in the
very bottom of the pages doesn't have to be so good that it like gets them to
do that last little scroll.
You're going to have a lot of opportunities.
It's kind of like a shotgun approach.
Right?
Like we don't know when they're going to take that and everybody's a little
different like some people love reading the pages top to bottom before they do
anything.
I don't I like to skim the headlines and then like what are they asking for?
Oh, just an email.
I'll just try it and figure it out.
You know, I don't even really make it past that.
So you just don't want to like action.
You don't want to lose that point person if they're like if you're making them
wait to the very last bottom of the page, but that's some things we'll do from
the formatting.
But I know as you're writing it just keep that in mind that like it's kind of
like you're sharing something and then you share it again at a different level
and a different level and you keep going deeper until like, you know, each
that each like layers kind of convincing people to take the next step.
Yeah more.
Yeah.
So what are we going to go ahead about me part?
So I am a pastor of a licensed pastor, but I haven't for like three years really
done anything with it.
But back at my church, I used to teach courses on Bible and stuff like that.
But I don't know if that's pertinent to new believers because I know you were
saying is that pertinent to who you're who is do new believers need to know
that I'm a pastor or just a grandma who's been saved 40 years and just figured
it out, you know, well, here's the thing about listed.
Here's the thing about you Cindy.
You're going to be sharing your story kind of throughout this page because
this is a very personal thing.
Like this is a letter that you got kind of, you know, this is who I am.
So you're already sharing your bio and for something like a free download you
don't necessarily need like a paragraph text on your bio for something like
this, like just tell your story kind of throughout the page what you're already
doing because you're starting from the beginning saying I live for 32 years
and didn't know that God loved me like for most people when you're like for a
free download like that's all they need to know about you.
Like that's okay.
Like this is she's walked through some things right?
Like because clearly she's living in a different reality now.
Yeah, so it's you got it.
You kind of have to weigh like what it is that you're offering with how much
like credentials you really need to like have like Xavier.
It's more because he's offering for people to come to like one of his
trainings on his teaching.
So there's a little bit more accessibility.
Yeah.
So you especially yeah people are at you know, and some of you if you're doing
a challenge or you're asking them to pay something which most of you I think
we're kind of focused on a free something, right?
So we're doing kind of like a first step.
But I mean, that's good.
You would need less of like a whole bio for something.
That's just a download and just I wrote 32 years last night because I was
thinking that's how long it took me to figure out my identity in Christ and
that whole shift from my performance.
to Jesus's performance, but it was 19 years of the 32
that I literally didn't know if God loved me.
So I think just because of who I am,
I might reword that a little bit,
saying, you know, I struggled with this for 19 years
and then continued to struggle with, you know,
always having to perform for God to love me.
Yeah.
Yeah, I mean, you could even say, you know,
to make it crisp for that headline is,
because how long have you been a believer, Cindy?
40.
Okay, so good.
I lived 19 years of my Christian life,
not knowing if God loved me.
Okay.
Yeah, the 19 or the 32, like they're both a crazy amount
of time for you to be a Christian
and not know if God loved you or not.
So that's really what's the drawl is, wow, that's.
It's 19 years too long either.
It is, way too long.
So, and that's the point is a lot of times
people are just looking for, yes, I can go figure this out,
but I don't want you to wait 19 years.
Like if I could share one or two little nuggets with you
that accelerates that just a little bit, right,
then it's worth that.
And that's.
That's what I wanna do, is I want them to start out knowing
instead of having to learn the hard way like I did.
Yeah, no, I think all that's coming through,
like in your copy and stuff, that's right.
Yeah, that came through.
Okay, good.
Do you wanna take any other quick questions
if anyone has?
Does anyone have any quick questions?
And then I'm gonna talk about this week.
Good.
Okay, Marion.
Yes, how do you put a video on a page?
We're gonna, we'll help you with that.
You don't even have to worry about that.
Okay, okay.
Look, typically we have done training like this in the past
and we spend two or three weeks teaching people
how to do the website part of it.
And Lindsey and I just decided like, we have Carolina,
we're gonna have her put the webpage together for you.
Okay.
Advancement.
Yeah, so like, that was not part of the deal,
but we're doing it for you.
But we're making it part of the deal,
because we want people to do it.
Yeah, I need that.
But don't come to us in six months and ask us to make it.
This is just during this.
Utilize this time.
If you're gonna take action, if you're gonna get it done,
we'll, and we'll show you some of the techniques
of how to do it.
But yeah, we didn't wanna take up time here
because that stuff is the follow through.
To me, it's the last five or 10%.
And it ends up taking up 90% of our time with you guys,
showing you which buttons to push
and not really getting like the heart of it down,
which is the content.
Yeah.
Would you say a two minute or three minute video
on the landing page?
Yeah, 90 seconds maybe, or less?
Oh, I would do it longer than 90 seconds.
I'd say three minutes.
This was 90 seconds.
Was it 90 seconds?
I don't think that was 90 seconds.
I think it adds.
I would say less than two minutes.
Okay.
Just decide who you wanna believe.
Yeah.
No, no, and there's a strategy to it.
Like you can speak for 30, 40 seconds
and then make an invitation to take the next step
and then keep talking and then make an invitation.
That is a very good point.
So very quickly, not to confuse anyone,
but you guys can pick this up really quick.
When you're writing your script,
like you don't wait till the end
to make your invitation to join.
So to Bruce's point, within like by 90 seconds,
you wanna invite them to-
I would say 30 seconds.
Yeah.
Super, super short.
You just wanna, from the get go,
you wanna start inviting people in
because to Bruce's point,
like videos are scrollable too now, right?
People are kind of like, it's the hook thing, right?
So utilize that kind of first 15 to 30 seconds
by just like making like, it doesn't have to be long.
Like go ahead and click the button down
to go ahead and join.
And then you can keep talking.
Yeah.
It's just like the page.
Like you just, there's another section of your script
and then, oh, you know, hey, this sounds good to you.
Go ahead and like,
go ahead and put your email down below and join.
And you can keep talking.
It's a phrase.
Lindsay always says,
if this is you, click the link below.
Like if this sounds like you,
because if you just described a bunch of stuff,
like if you think this would help, click the, you know.
Yeah.
That's good.
Yeah.
Okay.
Good.
So this week,
so take some of the things you guys have learned now.
You might be wondering when am I going to be ready
to like book the call to start to build my page?
I would say when you have your finished sections,
so see how Cindy went ahead and had her finished sections.
She's gonna go back and write like headlines
and have those sections.
And then you're ready to like go ahead
and book your call for us to start building the page.
So that's, so you set the pace this week.
Some of you guys are like ready.
You're like, I have the headlines.
I kind of have my sections out.
Go ahead and book the call to like
build the landing page, right?
Yeah.
Not a call though.
Okay.
Not a call.
So we'll have a, we'll have you guys,
I'll put some instructions on there.
Would you guys just going to send us a link,
kind of like what Cindy just did?
Oh, that's right.
We're going to just build it.
We'll build it.
And then we'll let you schedule a tech help line call
where we'll hop on and like make changes for you.
Walk you through it.
Yeah.
Walk you through it.
And then if you want to move stuff around or change stuff,
we'll do that on the call with you.
So we'll go ahead and list the instructions
for what that submission looks like.
Probably going to be like an,
you send an email in of like your document.
We'll build the landing page.
And then once it's finished, you'll get on a call and we'll walk you through.
This is landing page.
Edits can still be made.
It's going to be quick.
Like it's going to be quick.
So we'll have them turned around like within a day or two.
Right, right.
Like, I'm not going to, we're not going to wait weeks for this.
Cause you guys, we want to get, we want to get it up.
We want to get it running.
Cause there's also again, once this is up, we want to start tweaking it if it
needs, if the performance, if it's not performing well, so like all of that,
we want to like have within this time with you guys.
So if you're ready to do that, you can submit it.
The instructions will be up later today in our, in our group
of how to, how you can submit it.
That's what the process will look like.
Others of you might need to spend, need to spend a little bit more
time, a day or two kind of formatting, like making sure you have all your
sections done and like headlines kind of picked out it's okay.
If you're like, I'm not sure if this is the best headline, like there
will be a process where we can kind of help you tweak right before it goes
public, but that's what this week is going to look like now, if you are
feeling stuck this week, the best use of like get on live and ask some questions.
Yeah.
That's another, like go ahead and utilize the live this week for like,
Hey, I'm stuck here.
What do you think?
Or I'm just, I'm having a hard time finding a headline for this.
Utilize the live, ask some specific questions and we'll answer those questions.
Yeah.
So does that, is that clear?
Awesome.
I know we only helped specifically two people, but I hope you guys all had a
nugget or something to walk away with.
Um, we are on a lot of coaching calls sometimes where we never speak or say
anything, but a lot of people ask all the right questions.
And so it's just helpful to see a lot of examples.
So that's what we felt for this call today, rather than teaching into stuff.
Let's just show you some examples.
So hopefully that was helpful.
Yeah, I think it was good.
And so, okay.
So that's, that's, you set the pace this week as far as where you're at and how
we want to get you kind of moving and there's no call next week, right?
There's two weeks of this.
Okay.
We will, for the first time ever, ever, ever, we're not doing a call a weekly
call for next week because we've literally been doing it every week since
January, 2021 and we're like, it's a, it's a Thanksgiving holiday week for us.
So we will be away, but we will be on like monitoring lives
and questions in Facebook.
So you utilize Facebook.
So there's going to be a lot of activity still happening because landing
pages are going to be being built.
Calls can still be booked, like help, help calls and Facebook live.
So you guys aren't going to be left stranded.
Yeah.
We just aren't doing a live call next week.
Exactly.
Awesome.
Okay.
All right, guys, we will see you in two weeks.
Have a great Thanksgiving.
All right, guys.
Bye.