Good to see you, Marion and Bridget and Susie and Kathy, it's so good to see you.
My screen just got blocked now I can't see your faces but there you are.
Oh and Amy's here.
Hello.
Okay.
If anyone has a win, a testimony, a praise Lord hallelujah, go ahead and unmute yourself
and share because I just, I love starting our calls that way I feel like it just sets
the atmosphere.
If you would like to share.
I just have to say you two look really cute.
Okay, listen, I know we're matching that's not planned, guys, basically a standoff that
I said that she was going to change and I said I was going to change and I wouldn't
neither of us change both brains like we're on, we're using his iPhone.
And it looks so Chris doesn't it, there's no lighting, we're literally using the sun
as light.
We have to look up there as well.
I know I'm sorry I'm looking at the screen but so yay for iPhones.
Hey Amy I see your hand.
Okay, this is just kind of a surprise when for me because, like, I feel like I probably
will not record one anything this month.
And so I've been going back and repurposing some so I've done that twice, and oddly on
Instagram they have like top 10,000 views each are repurposed one that didn't do that
on the first round so amazing.
Just see like, that is amazing because that's what we talked about that a little bit too
like I've repurposed content before and it's like hey, some of our earlier videos, though
really well done we just have our smaller audiences at the time so they didn't get as
much engagement so go ahead and reuse that and see what happens that's pretty cool.
Well done.
Awesome.
Okay, any more wins before we jump in today.
Oh, I have one.
It's just a testimony of going to sight and sound theater to see the story of David.
And I did not know how much because you know we're all familiar, you know, with the story
of David, you know, and so but just to see it come alive and to see God's compassion
and, and his redemption, and, and I was just like, and just just some of the effects and
everything I was meant like y'all I cried, I laughed, I did everything like I went through
the range of, you know, it just brought it all alive and it just centered us back into
the heart of worship.
So I just wanted to share that, that it was just beautiful, just to remember, just to
remember how compassionate our God is and how loving he is and he's always looking to
redeem us, and that we can always run back to where it all begins and that's worship.
So it was administered to me like no other, and although I already know the story of David,
but it was just a reopening, it just came alive I was like a kid, you know, just looking
at everything I'm telling y'all I went through a range of emotions in that theater.
But so just wanted to share that.
That's it.
Check it out.
I love when people utilize the arts right to share the word of God, and might I just
add really fast, we are leading with sight and sound, I would say, really, that you would
never you've not seen before, even how it's set up.
It's not your normal just your stages right there.
It's like, it's like a surround kind of thing.
And so I just wanted to mention that, that we are leading in that area.
Awesome.
That's encouraging.
Hey, I just have a quick question, Bruce, did you find any lights that I could put on
my list?
I did.
And I didn't send them to you.
So I will send them.
Okay.
My kids are pestering me.
That's a good thing, I guess.
I'll post them here while we're talking into the channel.
Okay.
Thank you.
Yeah, I'll just pull them up there just on my, yep, I'll send them.
I'll drop those in the chat and anyone else who's looking for lights this Christmas can
check those out as well.
So today we're gonna so the conversation today we're going to continue because again, guys,
we are if you didn't join us last week, we talked about how we are in the messy middle,
right?
So sometimes in the messy middle, we feel less clear than when we first started.
Sometimes I can feel discouraging, because we think, oh, my gosh, what have I done?
I want to go back to the beginning.
I need to pull back, I need to get clear.
clear again. But the most important thing to do in the
messy middle is to keep advancing, keep moving forward.
And we had a great conversation last week, and we really touched
on, you know, the business side of what it is that we're doing
and the way that we're structuring our ministry, the
way we're thinking about things. And you guys have heard me say
this before, we're not really interested in telling you guys
what to think about what it is you're building, but we'd love
to share with you a way of how to think. We like to talk about
mindsets and beliefs that have helped us advance and move
forward. And what we're doing and the way that we're doing
things. It's certainly not the only way to do things. And in no
way do we mean to diminish how maybe somebody else is doing
things, how other people are structuring their ministries.
But what we are doing, we really strongly believe in because
we're experiencing it firsthand. And so today, we want to talk a
little bit more about the business side of ministry,
because I feel like especially in the messy middle, it's
helpful, because we're going to kind of go out a little bit and
see the whole picture. Yeah, again, you can kind of see where
you are in your own journey. And it will help you kind of get
more precise and where you are in that journey. So we're gonna
talk a little bit about value ladders, the value ladder, and
we'll share kind of our own just as an example. And if there's
any questions that come up, or there's some specific things you
have about where I'm at, you know, we can always have the
second half of this call to talk about that. So yeah,
and I do want to just start by saying like, the a lot if you
guys have been in part of coaching programs or things like
this, like there, there is a whole coaching industry, right.
And I think that sometimes we can get like put off by some of
those things. I would just say that there are things in the
coaching industry that can be redeemed, right, that very much
mimic kind of what we would see as like a spiritual father,
mother, and more of a discipleship model. And so I'm
not saying like everything in that space is like kingdom,
right? That's not what we're saying.
Just like, just like when you think of other sites, you would
think of, it's how we were redeeming social media,
marketing, even like we've talked about how worldly
marketing is, is speaking to the orphan spirit, which is not
kingdom at all using manipulation and fear tactics
and fear missing out on all that stuff. So as sons of God, we
believe that any industry, any arena in the in creation is for
is for us to take territory in and redeem. And so the same as
with within the coaching program. So you guys might see
stuff that feels very gimmicky, very slick, very salesy, very
pushy from like the coaching industry. And that is for us to
redeem not to avoid. That's what we believe. Yeah.
Yeah. And again, doing, you know, in your own style and
stuff. So we can, you know, we've, we think that there's
like, there is a kingdom way to do this stuff. There's a kingdom
way to invite people into different things, but not to
where it doesn't feel icky, I guess. But I don't want to just
like, we don't want to throw out the whole thing, right? Because
that is really the mentoring and coaching and all that stuff,
like very much comes, I think, from kind of a biblical model,
we've followed up discipleship of, you know, fathers,
spiritual fathers and mothers,
because often what needs to be redeemed or restored had an
original intent, right? It was birthed in kingdom, it was
birthed in the heart of God. So coaching, like Bruce is saying,
it's discipleship. Yeah, that is not a worldly concept that we
need to now like, sprinkle like heaven's dust on it and like,
you know, make it some a little bit better. It's like, no, there
was an original intent for discipleship and what community
would look like and what spiritual fatherhood and
motherhood would look like and what spiritual family looks
like. Now the world has caught part of that principle, and
they're, they're gaining results, right? Because truth
is truth. Jesus is not getting credit. And when Jesus is not
in it, when there's not spirit in it, it leads to death, right?
It can be sustained for only maybe a season, definitely not
generational. And often it's leading people down a road to
death, because it is not sourced from the source of life. And
that is where the sons of God come in. And we bring things
back to its original intent.
Very good. Yeah. And so I'm looking down at the screen.
Yeah, the camera's up there.
Coach Bruce is helping me today.
Yeah. So yeah, that's what we want to just dive into. Because
I think, I'll say, kind of in our own journey, three years,
like three, four years ago, and I guess before 2019, we had
never, like invested in ourselves, never did a course,
we never had a coach, we never had anyone where we had paid to
be a part of any kind of program or anything. And honestly, I
wouldn't even say like, I didn't even know there was a thing
called the coaching industry. Like we just never, it wasn't
like, one day we'll do that. It was just like, it just didn't
even know about it.
If anything, we might have known, like consulting right in
business, like our like businesses would hire
consultants, that was probably the closest thing. And maybe we
knew, like what life coaching was, because we'd see ads on
Facebook, but we never had engaged in that.
And so and I think that through that, we've kind of, you know,
the last few years, we probably
been exposed to a lot of different things. We've tried a lot of different programs. I would say
I think we've spent, I don't know, somewhere in the range of like $60,000 or $70,000 on like
different programs in the last couple of years. So things escalated pretty quickly from going to
literally the first time we did any kind of coaching, I think it was like $19 that we
had to invest to be a part of a challenge or something. And that challenge actually totally
changed our lives, changed our business, changed where we were.
Because it changed our mind about things.
Yeah. But it was the mindset of going from, hey, $19 is like a big step. It seemed like
a waste of money. But what you'll find is like the people that you're helping,
this is like bringing so much more transformation than any of the kind of dollar amounts that you're
bringing. You can see this even when you're giving away free content on social media. You
can bring about real change, real mindset shifts just for free, just by sharing. A lot of you are
doing that already. But this now starts to say, okay, people want to go, not so much that they
need more content or better content, but really they just want to grow faster. So typically it's
about the speed is one of the most important things. So if someone was going to listen to
you for the next two years on social media, but you could spend maybe four to eight weeks
intensely meeting with them every couple of days, whatever. If you could compress that time down
from like two years worth of following you down to a short time, that's where a program is great
because it's an intensive, it brings focus to one area very intensely. So it's not about like,
well, I've got my 10 step program and the two steps, one through three, I give away for free.
And then four or five and six is this much money. And then seven, eight, nine is that much money.
It's not really so much that it's more about like, how much can you compress down into time?
And people will always like pay for speed. And people pay for the transformation as far as
if you can help them go from where they are today to some better place, there's a different mindset.
There's a different way of living. There's a different reality that they can step into.
There's a breakthrough.
If it's like the difference between kind of following you and just watching it on TikTok
and YouTube videos for the next two years, or if you could spend a couple sessions with that person
and help bring real transformation, that's where the value comes because you're actually saving them
time by compressing it down.
And what you're not doing is you're not rushing people through anything,
but you're often accelerating what's been accumulating for years.
That's what we have found.
And the people that we've mentored is we're not like rushing them through something that's going
to crush them or kind of rushing the immature into more immaturity.
It's usually taking people through a system, steps that is helping accelerate all that's
been accumulating in their hearts and in their journey with the Lord.
And so that is the gift of mentorship.
If you think about anyone that you've mentored or you've been mentored by,
it's really leadership, right?
It's we create this safe space for people to grow in the very thing it is that the desires
of their hearts are what the Lord is calling them to.
And that happens often because we've given them the gift of our presence,
which then gives them the gift of like focus and clarity.
And that's what brings about acceleration because people live very busy lives.
People live very distracted lives these days.
People live very, I would say like they kind of are used to living in a lack of clarity.
And so when we give them kind of a program or a mentorship group, it allows them to like
take time and focus and gain clarity.
And that's what actually brings acceleration.
Yeah.
Now let's just talk a little bit about like maybe just to bring it down to practical,
like just like for posture.
Like what would that like?
Or do you want me to do the whole?
Yeah, I think it's good to see.
I think it's helpful to use like our kingdom messengers because everyone has kind of been
through that.
So you've experienced it firsthand.
So there's not a lot of, there's less things to, I think, to explain, but you can kind of
see how we built this out and built out our value ladder.
Hopefully we can all see this.
So typically like the way that we like to think about this is we have, this is you, right?
Or this is some person and there is this hill that they need to come up to and get to some
sort of destination or some sort of goal, right?
Now there are different obstacles.
There's different minds.
that shifts that have to happen to get to that new place.
And so let's say like the goal could be,
it could be living in a posture of perfect peace.
It could be kingdom parenting.
It could be, you know, whatever,
like diving into the prophetic.
It could be whatever that thing,
or there's some sort of goal that's out there
that people are like, well, man,
I wish I could walk or live my life this way.
And so all you're doing is helping them
take them up the journey.
You're taking them through all the things
that you had to learn to get there.
And you're just helping shorten their gap
because this is what their journey could look like.
But when you went through it, I'll draw it down here.
It probably went more like this, right?
To the goal.
Cause you were trying stuff and experimenting
and you're like learning it and it's taking time.
Right, and so that's how you're giving them
a much more direct route.
So think of it like on a very practical standpoint
when we were helping do the social media
and we were starting like,
this is something we've been doing for 12, 13 years,
helping our church with social media,
helping like, you know, businesses with it,
experimenting with a lot of stuff.
A lot of stuff that we tried like did not work at all.
A lot of things we put a lot of effort into didn't work.
And so we, you know, this is all the kind of winding around
like what Lizzie was saying is like the messy middle
is like, no one really like shows that.
But what happened is, so when we did,
when Lindsay launched Posture,
that was like after 12, 13 years of us doing this process.
And so we kind of knew like,
hey, generally I think it's gonna look something like this.
And even in Posture, we've experimented a little bit.
So we're taking like what's actually happening
and we're trying to edit it and show,
okay, if you just did A, B and C,
this will be get you a lot faster.
For example, like we didn't launch anything on TikTok
or short form content with Posture
for the first six months to a year.
And now having done it this way,
we're like, that's actually where you should start.
Like you should start with the short form stuff
and that's why we teach it.
So we've actually adjusted it even in the last two years
because we wanna help people get to that destination faster
and get that momentum as fast as possible.
So that's just a great way to kind of think about it
is that you're, you know, there's steps,
there's probably different things people have to learn
to, you know, to get to that.
And you're just giving them very practical
ways to kind of go about it.
And now pulling that out just a little bit further
in the Kingdom Messenger context,
that journey where, you know,
you kind of have from the starting point to like the flag,
there's maybe multiple journeys
in your journeying with your Who.
So think about Kingdom Messengers,
like we, this flag represents launching
for people who are just getting started with us, right?
Like we can't start talking about reaching 100,000
if they don't have even two people following them.
Or they've never done a video before.
Or they've never done a video before, right?
So we do our launch challenges and that's a whole journey.
And some people will only take that journey with us
and that's fine, right?
So they'll join a challenge and they'll launch
and then we'll never see them again
or they'll be a part of the community
and they'll pop in and give us little updates,
but that's an entire journey
that some people will take with us.
And then there's people who like once they've hit that flag
and they've launched, they need to start a new journey.
And that is how do I scale this, right?
It's kind of like a new problem has formed
that they didn't have before they even launched a channel.
It's like, now I need to know how to grow this.
And so they can go on another journey with us.
And that's like a different journey of like, let's scale,
right?
That's been our intensives in the past.
It's like, we now help you kind of scale.
We help you gain the momentum of consistency
and building those creative reps.
And then people start to scale and like, oh my gosh,
I have 5,000 people following me.
I have 10,000 people following.
And then you have like a new quote unquote problem
that you didn't have before when you didn't have 10,000
people following, which was, which has, I know,
I'm sorry I'm so fast.
When you had 10,000 people following you.
And that was, hey, I want to bring people to a deeper level.
I have this large net and I have a lot of people in this net.
Now I kind of want to bring them into a deeper dive
with me on something else.
You know, I want to bring it into more of a discipleship
mode and more of a mentorship mode, or hey,
I actually want to start making money doing this
so that it's something I can spend more of my time doing.
And it's not just a side thing that I'm doing, right?
So then we, you know, that could be advancement.
Yeah.
So the point is for some of you, you're like,
I'm only interested, like where I'm at right now.
Like when we started, we only had the one journey in mind
and that was helping people launch.
We didn't know that we would be doing advancement
a year later or a membership, or even the first challenge,
we didn't know that we would be ending really
with an intensive because we didn't even know
what the challenge would, you know, bring.
And then we were, you know,
it was a seven-day challenge, our first one.
So we were like in day, I think three or four,
and we're like, people were asking like, what's your offer?
How do we work with you?
And like, maybe we should.
Consider truly we were like building it as we were going, because we really weren't we didn't know we didn't know when no one was hiring us to help them with this right at the time right, so we were we were experimenting, and so the all that to say,
and this should alleviate any pressure if there is pressure is you can truly build this as you go and new journeys may unfold as you bring your who into deeper and deeper layers with you.
Yeah, and I would just say like, you know, when we, when you're starting this and you're thinking of either doing a challenge or something in that first year just to get people started, or maybe you're putting out, you know, some doing some live
like a workshop workshop or something.
You know, we didn't have a very nice content plan, the plan was get on a bunch of zooms and teach the group, every single thing we knew about it and I think I would say we covered more ground in seven days than we did in like the last eight week intensive,
like we talked about people way too much stuff like it was, yeah, but because we were like, Oh, they also need to know this and we also knew that and by the end of it we're like, Oh, this is actually like a 90 day program like we, you know, but people felt that and
they're like, Oh my gosh I, you know, so a lot of times like we can teach the tactics and stuff. And that's what we did in the first time but really what you want to do in that first time is to really focus on kind of mindset shifts, because you only have a couple days
it's a small like group if you're doing a challenge or something, which I would highly recommend everybody try at least once and get a, you know, even if it's five people or 10 people jumping on a zoom with you, it will be very motivating to have those people
taking notes asking questions you're like oh my gosh what I'm sharing is actually valuable.
And then you also get incredible feedback that helps you then build out what it is you're wanting to do next. Yeah, we couldn't have theorized what it was that kingdom messengers needed until we started connecting with kingdom messengers.
And that's what our, we call them workshops at the time but challenges another word for it. Some people call them summits or, you know, virtual seminars but when we spent seven days with kingdom messengers, it was such incredible priceless really feedback that we got
that gave us so much more innovation and ideas of what it was that we were actually building yeah which we probably couldn't have done just sitting now in a room by ourselves kind of whiteboard this right think of stuff so.
So, so that's all I was just going to say like, don't feel like you have to have a plan, you know, if you're just like, hey, generally like the, the flag I'm trying to get people to that first goal is just this one idea, and then I probably need to teach, you
know, five sessions or five sessions that will get people to that, you know, standpoint, and try to break it down into like a short win. So instead, our first challenge was like launch your entire kingdom channel on every single platform in seven days.
And then the most recent one is, we decided how to start building your stadium size audience was just getting people to think that online could actually be significant. And then at the end we're like, hey, we recommend short form content.
Here's some tips on Tick Tock right we don't overwhelm people with stuff so it's actually we spend more time taking away and making it simpler, it's a gift.
to be able to do the work of editing, you know, it shows value and honor for their time and again it's what acceleration is what mentorship is is you kind of you take your own journey and you edit it in a way that is, people can take the steps and they
don't have to go on the rabbit trail. Yeah, went on.
So, maybe let's just take a second because I know we're talking a lot I'd love to just hear some shares or ahas or anything.
I know some of you guys have done challenges and kind of in like some of the sounds familiar.
Walters nodding his head.
Maybe it would be helpful to show just kind of what our current like, like the value ladder is for Kingdom Messengers like what we currently have built out. Okay.
If we can I think green focus really on the first piece. Yeah.
Bruce is doing wanting to do the gift of editing for you guys so that's good.
Is that helpful like it's just thinking through like you guys have decades of experience in some places like with your, with your topic I'm like I'm thinking of my mom, who's doing kingdom parenting like she's been a parent for a long time, about the same
time, I would say.
No.
And so there's decades of wisdom and learning and trials and what you're trying to do is either in the form of a book or a challenge you're trying to like just waking people up to like one of the
those things, but it's taken a long time to get to that.
But you can tell people, people can read a book,
they can do a quick challenge,
maybe spend a couple of sessions with you
or watch a few videos.
And it just gets them thinking about it.
What people are really after is that transformation.
Like they, in the family context,
like people want to have a kingdom,
be able to be kingdom parents and have that kingdom family
and it to look a certain way and to function a certain way.
And so just reading a book or just watching a TikTok,
like it'll spark an idea,
but it's not really gonna like move them as far as,
I think that's where the discipleship piece comes in
and the mentorship part comes in
because it's answering their questions,
as things pop up where they,
you told them to go, like suggested this,
they go off and try it and they come back
and like, that didn't work.
So, give me some other options.
Like it's that kind of back and forth
that you can really help, say people at the time.
So.
I can comment.
Yeah, go for it.
I was thinking of the best ways I could contribute.
I think what it forced me to do is exactly,
I've been doing parenting as a person for 30 something years,
but then, and of course, along the road,
my husband and I were constantly helping people,
but it was more in the form of counseling
or just friendship.
And I think once we got into this new season,
we realized this is, people, unfortunately,
I think people do generally take things more seriously
when they're paying and they,
cause they're bringing some kind of commitment
to the program.
And so, literally for at least 20 years of that,
we never charged anybody.
And it's only in the last two years
that we've really been trying to see.
And it's not because I want the money
as much as I want the people to be invested in the program.
And so, that was our learning.
I think, unfortunately, my who is the age group
pretty much 18 to 35 or 40 years old.
And not only are they busy parenting,
but they just don't have the time to sit down
and read a whole book.
And especially my book is a whole thing of parenting
from the day your child's born,
right until you let them leave the nest
and go off to college,
including that last chapter of being their friend.
And so, it's not the kind of book
you'd sit down and read overnight.
So, I think that we've seen the real need in the market
is to go step-by-step with them.
And it's really that we parenting the parents.
When Dionne and I get on the calls,
we're parenting them.
And the fact that they're paying
or they've joined our Kingdom Parenting Community
is that they actually investing in their part of it.
But we're still trying to figure out
the actual coaching, one-on-one coaching,
because that isn't really sustainable.
So, I've kind of avoided it,
but I've been asked by several people
if I will do one-on-one.
So, I'm at that point,
I'd rather do it without money,
but I know there's a balance of keeping it
just for the investment sake.
So, and let me just tell you one thing,
when we did do the challenge,
Bruce and Lindsay said,
are you sure you want to do it after working?
I'm like, oh, the challenge will be fun
until I actually did it.
And it was exhausting.
I didn't realize how much
it was going to actually take out of us.
So, I did a full 12 hours at work
and then we came in an hour later,
we jumped on the first, the challenge.
And I'm like, okay,
I definitely should have listened to Bruce and Lindsay.
And so, the next time we did it,
I took two days before we started off.
So, if you haven't done it before,
take Bruce and Lindsay's advice.
They've been there and done that
and they are a lot younger than me.
And so, they probably really were trying to tell me.
And then they did bring us dinner one night
and I was so glad
because I hadn't even thought of trying to eat
before we did our call.
So, that was just a practical thing, yeah.
Awesome.
Yeah, and I think,
would you wanna retell anything?
Yeah, no, I was just gonna say,
I think, and a part of that is,
when we did our first challenge,
you were eight months pregnant.
And so, you were, to say we were tired,
like we, you know, it was great.
Well, I think Monica hopped on here for a second.
She was on that first challenge.
And so, maybe we were tired, I don't know.
But-
She's nodding her head.
Hey, Amy, I see your hand, yeah.
Well, this is to your former,
your question earlier about,
I guess, some feedback about where we are.
So, anyway, but I was just, it's helping me,
this like, this is really helping me
because I've kind of struggled
with what I've come up with for my landing page,
but I just keep coming back to where it started for me,
which was prayer and praying the word of God.
And I could see where that would go and really travel to the places that I've been and just some condensing the time that it took me to go from point A to point B.
And it would be an easy challenge.
Yeah, I mean like my offering my free offering is just the first prayer that I believe, like determine the trajectory of my life, you know, became my life first.
And, but anyway, that's what I was going to say it's just all of a sudden taking form and making sense, like you don't have to like pick it all right now which I was thinking out there's so many places I would like to go but just starting
with the basics and pulling in that group and growing with those who want to keep growing.
Yeah, absolutely. Yeah, it's often more simple than we think because our journeys we look back there was complexity to it right because we were pioneering stuff.
And so there was the rabbit trails there was a loop de loops all those things. This is what we found what we're trying to say earlier when we were talking about our first challenge is we kind of, we just gave everything that we had because that's,
we just didn't know any better. We've realized over time with a lot of wisdom and feedback from people that Russell Brunson who is the founder of click funnels which is a software that we use he's he calls it the big domino.
What is, what is the big idea or the big domino that if you change people's mind and that one big idea that everything else would be an easy yes for them to move forward with you because they now share that belief or that mindset with you.
And so for us we realized it what our big domino was the social media is a mission field like no other.
That it's actually a mission field that the internet is it's just like moving, just like going to China or going to a neighborhood or another country like it is it's a mission field, because if people can get to that place where hey my screen is a stage
and social media is a mission field, then everything else we taught would be a much easier way forward, because they we now have that shared belief, because going back into my journey, that was what changed the game for me was I realized that the screen
was my stage all these prophetic words that I had about speaking to arenas full of people and these desire my heart to build large ministry and reach people at scale could actually be fulfilled through a screen, not necessarily like a bunch of speaker
gigs and a book deal and the traditional route that I was thinking all these things that had to take place. And so, to your point, Amy, the big domino is praying the Word of God changes things.
The Word of God in my mouth moves things right and if people can take that next step with you if you can knock over that domino, if you will, and their heads and hearts, then moving forward in a, in a program or a mentorship capacity with you as much easier because
of praying the Word of God changes things and this is how we, this is a lifestyle.
Right.
And I would say like, try to pick very specific things like how to pray prayers for, like, I'm trying to get options but limit it down at the one example I had was for my mom like if you're talking about parenting like from zero to when like your kids are getting
married, I mean there's so much to talk about and those are also a lot of different who's in there. So having a challenge that's like how to parent toddlers, you know, or kids under five or something like that pick up you pick and so you just niche down to that
one thing like hey, I'm helping you with this piece to this piece here's the kinds of problems you're going to have, you know when kids are two, you're not going to have when they're 20 so you can actually talk very specifically to the two year old type problems,
like, so for most people to your point that's a great point like for Amy's situation, the flag, the people are like, when people are wake up, and they're like, you know, going about their days and they're coming across barriers.
They're not necessarily thinking you know what I need to be doing, I need to be learning how to pray the Word of God, or praying effectively.
That's, that's what they probably need, but it's not necessarily what they want it's not necessarily the thought that they're having in their head. It's probably much more simple than that, like the thought which is, you know, I need to break through, I need to get
over my perfectionism, or I need to like late, like, I can't keep up with trying to be perfect all the time you know whatever the language is and Amy it's often probably the language that you were speaking to yourself at the time the things that you were
feeling in your own heart. It's that that peep that's there, that's the flag in their head if I can just get up that hill. If I could just not, you know, be so controlling, or if I could just not have such high standards or whatever it
perfectionist is thinking or it might not even be something that they're necessarily feeling about
themselves. It might just be feeling about what they're thinking about everyone else around them.
Like if I could just be more content. And so, but, but so you bring them in speaking their language
and then you share with them what it actually is that they need. Right. Like, not that you can't
talk about, Hey, we're going to pray the word of God, but you can, you don't start with where this
is a challenge about praying the word of God. You go a little bit more specific. Hey, for the next
three days, we're going to talk about overcoming perfectionism and living a lifestyle of peace
or living a lifestyle of power. And we're going to do that. And you can share about that kind of
in your like marketing pieces or your language. Like we're going to do that because I'm going to
share with you the number one thing that completely changed every after decades of
living a perfectionist life. This was the thing that changed and it was praying the word of God.
So you can share that's what we're going to be doing, but you're sharing it from this,
from the place of the flag that they're flying in their head. Like if I could just get to that
helping cause you're connecting the dots for them because otherwise they, it will go over their head
often. So, uh, and as well, like sometimes those big mindset shifts are just correcting bad thinking
as well. Like you, you may even just spend three days with them getting rid of doubt that prayer
doesn't actually work. Like we're sometimes prayer works and sometimes their prayers don't work.
Yeah. Self-doubt like everybody else. He hears everybody else's prayers, but he didn't hear mine
that. Yeah. And those are the types of things that you're using to just like basically meet
them where they're at and we're at the bottom of the Hill. Like go back to that. Like they're
looking at this thing, like, Oh, all these people are over up there on the Hill by the flag. Like
they've already, they're praying prayers and they're all getting answered. Um, I'm I pray
prayers and I don't know if they happen or sometimes that happens or whatever. So you're
just kind of like meeting them where they're at. Like, Hey, I get it. Like I was down here,
like with you, you know, 10 years ago or 20 years ago. And this is what I've learned.
And I feel like Laura's taught me how to pray prayers of significance that are impactful. Um,
yeah. And Graham and I, Graham and I did this with his crafted prayer book. So we did a challenge
around crafted prayer. So if you're not familiar with that, it's simply crafting prayers, writing
out prayers and praying them kind of in, in a repetition and agreement. And that's something
that Graham does. It's not the only way to pray, but it's really effective way to pray. And it's
something that Graham's been practicing for years. So we didn't run a quote unquote crafted prayer
challenge. Cause like a lot of people are like, what the heck is crafted prayer?
What we did is we talked about how to pray prayers that always get answered.
Oh, that's interesting. Right. And we talked about, um, praying and then we brought people
in and we talked about, you know, praying the word of God, praying things that were in alignment with
his will and with heaven. And then we talked and then we taught how to do the craft of prayers,
but it wasn't like the marking piece was just, it was really focusing on that, that question mark
in people's hearts of like, why do my prayers not seem to get answered? How do I pray? And, um,
another line that we used was what to pray when you don't know what to pray. Yeah. Because a lot
of people get stuck there. I know I need to pray. I don't know what to pray, especially when life is
overwhelming. And so we're meeting people where they were, so we could bring them up the Hill.
Yeah. And, you know, there are mindset shifts that have to happen there. Like you're saying
like, Oh, the prayers doesn't work. I don't know what to pray. Like you can probably just
brainstorm some of those things of what potentially is holding people back. Um, I think for kingdom
messengers, it was social media is for Gen Z and millennials. Um, so that was like the first big
thing. And then social media is not really for ministry, uh, or, or actual ministry can't take
place on social media. There's like a lot of things pushed back, um, the technology, right?
Like everybody, that's the big thing. Like, Oh, I wouldn't know how to, you know, cause generally
not you guys, but other people are looking for, you know, every time you're taking, especially
in your first group, they're looking for reasons to disqualify themselves, right. Constantly. And
they're looking for a reason. Well, I I'm not tech savvy. I'm not, I'm not young enough. I'm not
old enough. I'm not, you know, whatever you can profound enough. I'm not, I don't have anything
to say, you know, I don't have the right education or, you know, this other person is better at this
than, you know, and they're already doing it and things like that. So we have to, you know, people
are looking for those things. Like Amy saying for her prayer example, people are saying, Oh, well,
this, uh, you know, maybe prayers work for you because this, or maybe prayers because you've been
a Christian for decades and I'm just a new Christian. Like, you know, so there's like
all these things that people will disqualify themselves. So you're just helping shift
mindsets to break people free and move them forward into something, into a better.
reality. Yeah. And often it's again, it's that one big domino.
It's the one big idea that knocks down all the other little
dominoes because there's, you know, there's endless excuses
and you can't necessarily address all of the excuses. But
often there's one big idea that if you just got people past that
hurdle, that doubt or that unbelief, and they started
believing this thing, it would shift so much that they could
then move, you know, move forward and get that momentum.
Let's say Amy's first thing was just that first breakthrough of
like, okay, prayer works. And I can pray prayers that that get
answered. Like that's the only domino. Great. I did my three to
five days with Amy, and I'm so excited. But now you've all of
a sudden created a new problem for that for Amy's who, and that
is, okay, how do I like how do I actually develop a habit of
prayer in my daily life? Like, I've got it like in my head. But
how do I have that habit now? So now you can say, well, you know,
hey, we're going to do a 30 day or 60 day 90 day prayer group
thing where we're going to encourage each other, we're
going to be this is how it's going to work. And we're going
to help you develop a habit of praying these prayers. So now
yes, it works. But now you got to now you got to actually walk
it out and make it up your lifestyle. Yeah. And it's way
better to do that in a community than by yourself and all those
things. And so because if we just said, hey, launch on social
media, go do your thing. And then we just let everybody go
like, that's the worst thing we could do, because now we just
help them change their mindset. And then we didn't really give
them the tools to go do anything with it. Right. And that's where
we have to we kind of once you start down this track, and you
kind of look at like the trajectory of each of these
different steps. This is where you know, you can have different
programs or courses or things to help people with each of these
new problems that you create, you know,
and what's beautiful is that you don't it doesn't mean that you're
with these people for the next 10 years, because oh, there's so
much more to do. What what happens what we have found has
happened is you have, there's something powerful, I'll kind of
speak to the spiritual element of this. When we made powerful
choices. Yes, I'm going to do this. I believe that it's like
heavens resources get attracted to that choice. Maybe I don't
have the right language for it. But this is just how I see it.
Right? Like, because God takes our will, our choices very
seriously, he gives us a choice. And so when we as sons
and daughters of God make a choice, it's like heaven's like,
and I think part of that is because we just become more
aware of what heaven's already doing what heaven's already
sending our way, right? Because we become opened up, we've
opened up our hearts to it. Yeah. But I also think that now
heaven is released to our choice, right? It's like, okay,
they said, Yes, we're going to partner on this. Yeah. And so
what we have found is like, there are other people that God
has brought in our path that, like, say, there's been keen
messengers that have needed something more, like, say, like,
there's keen messengers that have needed agency work, but we
don't really, we don't do agency work so much anymore. But
they're like, I want someone to run the social media channel for
us, like, we have this network of people, because we're on
this, this track with the Lord, and he's brought people in our
path that like, we can say, Hey, you should connect with this
person, or you should do this program, or this would be
helpful for you. We don't offer that. And we're not intending to
offer that, like, we don't really feel like we need to
offer that. But here's where you can go. So you will find like,
you might be thinking, especially those of you on the
call, who are planners and analyzers, you're like, okay,
but where does like, where does this go? Because I don't I don't
necessarily want to be doing like one on one coaching, and
people will eventually need that from me. We don't do one on one
coaching. Yeah, I guarantee you that if it's not you, there will
be people in your path that you can easily lead people to which
isn't which is what fathers and mothers do, right? They resource
their children spiritually, biologically, like they
resource those kids with, hey, I can't teach you calculus, but I
know, I'm going to hire you a tutor that's going to help you
in this, right? It's the same principle. And so don't let the
fact that you don't know where this ends, keep you from
beginning. Yeah,
good. So I see Walter had a question, Monica.
Hi, I'm at work. Uh, I'm, uh, what I've been finding out in
the last year has been that I've been putting out a whole bunch
of content. And I think I've been more like a shotgun blast
trying to see who will fall. And, and I have come to the
conclusion in this last week in the last two weeks, that most of
the comments and stuff that I've gotten only thumbs ups, hearts,
and an occasional Amen. And if I get more than three words, it's
usually either I don't have a clue of what you're talking
about.
or what you're saying, I just don't agree with.
And every time I try to go back
and with that two or three people who've gotten that far
and try to give them something to look forward to,
I don't hear them anymore.
Don't hear anything from them.
So I know that, so I've decided that,
all right, I need to go back and just look at my hoop.
And in the process, I'm getting downloads like crazy.
And like I sent you, Lindsay,
at least two different landing pages
and I got one in the shotgun.
And because I've also started,
my very first challenge that I did was on prayer,
two days, and I couldn't even get out of the gate.
I had more problems than a little bit,
but I did put up what I'd taped
and set it up there,
but I never got any feedback on those.
I did another challenge on being an orphan, two days again.
And although I had two or three people come up,
again, the problem was technical.
So now I'm looking at my next challenge
and I'm hoping by then I have a lot more stuff done.
But again, the question that I find myself in
is if I go and do another challenge,
how I need to be able to have an audience
or have that hoop locked down,
at least to the point that there are more than people
that I know or more.
That's basically the way I'm at.
So you're thinking about this, right?
Like, hey, I'm noticing that this is the feedback
I'm getting, I need to reevaluate.
Part of the reason you're probably getting the feedback
that you're getting is your who are orphans.
So orphans engage rather,
their engagement's sparse
because they're afraid to engage.
And if they engage, like you said, like,
hey, I get hearts and I get thumbs up.
Yeah, because like, that's safe.
Yeah.
Because it's safe engagement.
It's not giving too much of themselves.
It's definitely not allowing you to, you know,
comment back, it's like, that's great.
And they kind of move on.
Like, that was helpful.
They move on because they don't know,
I don't know the term.
I'm trying to think of a word,
but it's like, they don't want the closeness, right?
Because they're afraid of it.
And then if they do comment, you said it's more negative
and that's because orphans are hurt.
So you poke at something with them.
You know, you try to give them something
and it's triggering.
And so they just kind of lash out.
So you're gonna find that role.
And anyone else who is feeling like,
hey, I'm helping people kind of shift
from being an orphan to being a child of God.
Like, you're gonna find there's gonna be
a little bit more resistance in your engagement.
So don't be afraid of that, it's just what it is.
But we don't just leave it, right?
Because what does a good dad do?
They don't just, they don't mimic children's bad behavior.
They press in with love.
So you have to think,
and I know that you and I have a transformation
or a one-on-one call scheduled soon.
I think it's tonight.
So we'll talk more about this in depth,
but you need to be thinking about
how do I speak to their hearts?
And it's probably gonna be topical.
So we need to think of like,
what is a topic that's gonna not just stop their scroll,
but kind of open them up a little bit more.
And you'll probably have to be a little bit more specific
in your subject matter for a while,
repetitive in your subject matter,
because they're gonna probably need to hear it
more than once.
It can't just be like a one and done.
So we'll talk a little bit about that.
I wanna hear kind of what some of the feedback
you've gotten from previous challenges and stuff,
but that's what's going on with the engagement piece.
That's what I'm sensing is it's where your who's
kind of at right now and where you're helping them,
wanting to get them unstuck from.
So we gotta be, we gotta get some innovation from heaven.
We gotta get some wisdom from Holy Spirit,
because Holy Spirit knows how to speak to them
in a way that's gonna open them up to closeness dialogue
and not be so triggered.
Yeah.
And the other thing I was gonna say is,
just the initial feedback is,
it's kind of just, it's one data point, right?
The other data point is like,
the Lord told you like, is downloading these things to you,
like go share them.
And so a lot of those things will get solved with volume.
So if you have a few people following you
versus a few thousand people,
versus tens of thousands of people following you,
those types of things will kind of disappear
because it'll attract more and more of the same who.
And then they'll kind of find each other in a, in a more of a tighter community.
And I think, um, that's cause like, even when we started, anytime we do
anything with King of Messengers, you know, we use ads to like push content
out to people and I mean, we get so much negative orphan feedback, um, everything
from like, why is Lindsay preaching?
Because she's a woman to, why are you guys charging for this?
Because like, that's not biblical.
It should be for free, you know?
And it was, you know,
we get called names and
I mean, like aggressive stuff to the point where like, Lindsay's not
allowed to look at the comments.
And like, typically, uh, me and Tamara, like, you know, just kind of plow
through it and we, cause we have to, some of them are so bad, we
actually have to delete them.
And these are like, I guess they're other Christians, you know,
but it's just, it's, it's absurd.
So you're going to, the bigger you grow and the more you want to grow, the
more you're going to find that pushback.
And so it's just good to know, like the feedback, okay.
Hey Lord, like no one's giving me feedback, but Hey, if you're
telling me to do this thing, I'm going to keep doing it.
And maybe just, you know, but the one thing I would try to stay away
from is, is, um, going all the way down, like one direction and then
like pivoting and going somewhere else and then pivoting and going somewhere
else, you'll kind of just, it's part, it's part of the process, but you
want to kind of limit that as much as possible, um, because typically
there's one through line that you'll find that, okay, it's, it's really the,
and I think for you, it's like, you've already nailed it.
It's like the orphan spirit.
It's you're wanting to teach people how to be fathered by a good
heavenly, that's been the download that, uh, that I got when I was in,
uh, uh, Israel being father, that has been it.
And, uh, the other thing that came recently was the fact that a lot of
people who don't understand orphan from a spiritual point of view, but I, so
I basically started looking at the fatherless, the, the prodigal and the
orphan, and I've asked which one you want to choose because all of them
are basically the same, you know, uh, they're out without God and without hope.
So, and, and God is trying to show me, I haven't listened.
I just see something kind of darkly at the moment as to how, how, how that fits
in because people, uh, they don't understand the spiritual battle.
I've been seeing that, uh, very, very much.
So they're basically below the sleep, you know, all this stuff, but, uh,
and we'll talk, we'll talk more about that on your call.
It's a great conversation to have.
I think we'll need, we'll need to go back to what we were just talking about today.
Cause people are not going to typically, most people are not going to
self-identify as spiritual orphan.
Yeah.
Most Christians aren't, they that's, they're not going to identify, even
if that's what they are, that's how they're operating, they're
not going to identify that.
So you got to find language and topics to begin to speak to them and
open up their hearts and minds to kind of pulling down this big domino,
this big idea without necessarily pointing it out so bluntly, because
that will be a, that will be a trigger.
That will be a trigger for sure.
So, Hey, Monica, I see your hand.
I think she's
nice to see you all see you.
I have a quick question.
So I feel like I'm being prompted to help, uh, believers and ministries
and faith led entrepreneurs to get their content out there.
Um, that's more, that is faith-based specifically faith-based just to help
them because it's creating content is hard, uh, for a lot of people who don't
want to spend the time in front of the computer.
So I decided at some point here, uh, thinking in January to launch the
Canva for Christians and, uh, with templates and all the different things.
Uh, my question is thinking of the flow from flag to flag, since that is so
techie and templates and that kind of thing, is that something that you,
that I would be able to lead people into something a little more intimate,
like kingdom identity and that kind of stuff, or should I just stick with
tech on that and then do the other via like my mom ministries or something like
that?
What problem do you feel like the, that you're who, like, you know, said
faith led entrepreneurs, let's start there.
Like what problem do you feel like they're carrying around in their head
and their heart when it comes to like getting their content out or whatever?
Like, what are they telling themselves?
That is like the barrier.
Well, first they're scared to share faith led content because they
don't want to lose business.
So they don't know how to create it, uh, in a way that's not triggering,
but just sharing and encouraging and, um, that type of thing.
Uh, and then the other part is just saving time.
They don't have time.
It's like, they want to share their faith, but they don't know how to say it.
So, you know, giving them things like here, here is a truth, go put it out
there and it gets on more.
feeds is kind of the idea. Yeah so that's where you want to start with the problem that they
think that they have. So offering like an identity-based like like study or program may not
may not ignite in their head in their heart like oh this is for me but when it comes to like um
you know doing it within a busy schedule like a busy you know or um you said like talking about
like how do I how can I make that shift and be more public about my faith without it like
ruining my business. Like those are the types of things that you want to speak to and build
your challenge around or your workshop whatever you're planning on doing because that is where
that's what people are going to go oh my gosh like this is going to answer my like my problem.
I I just said yesterday to my wife or husband like I don't have time for this or I don't know
how to like I've been in this mode business mode for so long that I don't know how to like shift
in the ministry though I desire to do it and this person's jumping on my screen saying they're
going to help me do that. Yeah and you know I I see like the I love the Canva for Christian
thing. I think you'll pull in the right people for that because they're going to be kind of
they're going to be entrepreneurs. It's a very Canva is like a very entrepreneurial place to
gather and if you have the Christians and they're doing business something so I think that's a great
like onboarding tool so I could see you doing it like a three-day challenge or something challenge
for that record it and then just make that a little mini course and people can kind of go
through it at their own pace and maybe it's $37 or $47 and that's a great just introduction to
Monica and then from there you can take them you know wherever you want to go. Yeah like you could
I mean that that could be a because you're you kind of have a couple different larger buckets
with like Mon Ministries being like healing for entrepreneurs and your faith-led business so like
those are even two buckets that depending on the group that you gather you can lead them like hey
I'm getting ready to do a 90-day program within my Mon Ministries this is healing for entrepreneurs
where I'm teaching people leading them through like healing ministry you know something something
I mean just paraphrasing but so that could lead but they've just spent three five days with you
learning your heart for business and ministry learning how you do things you've helped them with
solving their problems so it's much easier like connection point into some of these larger things
that you're doing. I think that's where we want you to be totally yourself when you're doing these
because the the introductory thing like the the that first thing you do to introduce people to
to you it has to be you it's not like oh I'm just going to show you these tech tools
and then something totally different so what will happen is like we're like oh we're gonna
like teach you how to do social media and then when we start talking we start talking kingdom
and content like transformation and people like wow these people are like really deep like they
I just wanted to learn how to use TikTok and they're telling me like how to preach the gospel
online like you know so all of a sudden they'll kind of see the tip of the iceberg it's like oh
hey I need help with Canva but when you get to talking with them you're sharing just stuff through
that process yeah and this is how like I hear from the Lord and he downloads things to be like
whoa like what is this person talking about like she's hearing from God I mean the problem is he
like we just totally overestimate where people are and really like there's so much that you've
got in your journey that you can share with people that you won't even know it took us a while like
in the first challenge to be to just slow down and even now we're just like trying to share so much
but when our first challenge is we would just share so much and we were so surprised by like
the smallest thing we would say or like tip that we would give and they were and
like we wouldn't even have thought that was valuable I never would have made a YouTube
video or a blog post about how to do this one thing but I would just say something and all
of a sudden people were it was like oh that's so helpful like that really helped me with this piece
and you're like oh I've got a lot of stuff like that you know so you'll kind of you'll kind of
find that same thing so just yeah I said just kind of meet people where they're at and then
you kind of like the the give them what they want which is I need help with Canva and what
they really need is like the community of you know other you know faith-led entrepreneurs
so you kind of start with the Canva thing but when you get down into it it's like
hey this is how we do business as Christians yeah right yeah almost like um like adding in for
example on a post like okay well do you guys pray over your posts before you send it out
or you know those types of little things that absolutely like something you have just always
done and might not think that that is something that people would need to like be told to do but
like it makes such a difference right so yeah those are the things that people will connect
with you on that level and you know you'll find you'll people share a heartbeat like oh my gosh
I thought I was the only one who did that or I've never thought of doing that so that's where those
those challenges workshops are so helpful because it's a much easier connecting point than like hey
join this large program right and as well like if you don't want
sometimes like, oh, a challenge or a thing, like a great way, if the challenges are,
I should have said this like at the beginning, but challenges are great,
they are a lot of work. If you don't feel like that's, you're ready to do that, do a free
training, like just do a 60 minute, 90 minute free live where you just go live on your platform
and just teach one concept, maybe just teach them Canva something for, and it's just a free training
and maybe they can put their email address in to watch it or not. You just do it on YouTube
if you want and just get a lot of, if someone sits through and watches a 60 to 90 minute thing
with Monica and at the very end, you could have like, hey, I'm going to drop a link if you want
to book a call or email me, or here's a application to fill out if you want to work with me or
something like that at the very end, that person's probably a pretty big fan of yours if they've
made it all the way to the 60 or 90 minute mark of a presentation. And so that's a great way
because through that, you'll filter people out. It's also a great place to start, just a
single training. We did a lot of these. We just call them free training on our tribe sites and
they're just 60 to 90 minutes. And for you, Monica, specifically, because you said, hey, my
who's really struggling with time, you might want to consider doing that before you do multiple day
anything just because you want to help them with their time, collapse their time. What we did is
did separate trainings like this, like through June or July, I think it was July. We did three
or four of these free trainings and we just invited everybody there. Hey, free training,
free training, free training. And then we did a challenge and guess what content we taught
in the challenge. Everything we just did in the free training and people, even though they watched
it, even though it was free, now that it was on Zoom and they could ask questions and we can go
layer deeper, it was worth it. So you don't have to kind of reinvent the wheel. It's repurposing
the content just right. Yeah. Perfect. Thanks, guys. Appreciate it. Awesome. Okay. So we're
coming up on time. Does anyone else have any more questions before we go?
I know Ashley is getting ready to run a challenge. I believe so in January.
Yeah. She posted a question in the Facebook group. Yeah. Just about how to how fast to go from
challenging to intensive. Yeah. We answered that. So I just have a quick question.
The landing pages, Bruce, when will those be done? If you've sent yours in, we'll just I'm
going to look over them. I think the first version, but we'll I'll get back with you.
It should just come through email. We'll just email. Okay. Now, the only reason I'm asking is
because I set out to teach things on prayer and want to offer people the prayers from the Bible.
But I've had to kind of pause and do other things because I don't want to finish it all.
I want to be doing it when I send it out. That's all. Okay. Yeah. Yeah. Having a kind of time
idea of when it will be out will help me. Okay. Yeah. We'll we'll get that up.
Yeah. The next couple of weeks, right? No, no, no. Weeks. No, no, no. The next next day or two.
Yeah. Yeah. Okay. Yeah. I would say like this week, you should have it for sure.
Yeah. We're just spending like an hour or two on them, just cleaning it up and formatting it a
little bit for you. And then we're dropping it into your tribe site. So it's not weeks of work.
It's just we'll just make sure we get them a process. So cool. I'll follow up with that
afterwards. Bruce, did you put the link for the lights on the chat or is it on Facebook page?
I was too busy talking. So I just I want to also see what you're putting out there.
I think Facebook and I'll tag Marian in it. I'll just do a post on the Facebook.
Thanks. What I'll try to do is come up with like three options because you can literally spend
twenty dollars on lighting or like two thousand dollars on lighting. So I'll just give like
two or three options, like a one dollar sign, two dollar sign, three dollar sign option.
Thank you. Cool. I'm not going to get up until I do that from this chair. That's what I'm telling
Lindsay. Awesome. Anything else? I know we're going to obviously you guys can there's tech
helpline calls. We've still got that available. You can still book your one on one calls. So
people have been doing that. But don't forget to do that. So now through the end of January,
if you want to meet with me, like what we're going to talk tonight about going deeper as a
great example of like, hey, I need clarity on this or here's what I'm thinking or those are
what those calls are for. Awesome.
Oh, and I will say on the lighting, because if people have questions on lighting, book
a tech helpline call and we'll make sure I'm on it.
We've had helped people before just get on zoom and then just move if you've got lights
in your room, like just moving different lights, turning different lights in your room on and
off.
And we can just spend 20 minutes like setting up, setting up your lighting or something
like that as well.
So use that for sure.
Good.
Awesome.
Have a great week, guys.