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And we can hear you, but we can't see you.

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Can't see what's going on.

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Welcome everyone.

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Good to see you guys. As always, I'm very happy to see you guys and be back with you. Thank you so much for your prayers.

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We are, we're getting back to normal.

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And I felt held, it was a rough week but I felt held by your prayers I really appreciate just knowing you guys were lifting us up and super gracious to move things around and move calls around everything like that we really appreciate you guys so much.

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Does anyone have a praise a Thanksgiving before we, we get started. I always want to start with some good news.

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I guess I can jump right off for it. I'm really thankful that I got my book done.

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I've been also working on this course that has changed about 1000 times in three weeks.

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And the thing I really want to celebrate is, I was told by someone, hey look, you should do a workbook for your challenge. I didn't hear challenge I thought, because I was talking about don't going live on Friday, so I can do that.

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So I've been doing it. And at first I'm going, God, I don't know how to do this. Then all of a sudden as I was putting things in. There was an order that I'd never seen before.

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Three chapters done today.

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Sometimes you see that that framework and then you're like, Oh, that's the framework, this needs to go here and that needs to go there, it's the power of possibility to like what you know as sons and daughters of God like what we choose to put our intention towards

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and what we put our focus towards. I feel like it opens up possibility so Walter you're like okay I'm going to, I'm going to go for it I'm going to start I don't know, I don't know what's gonna look like I'm going to put some intention behind it for my focus

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and then three chapters opens up all sudden so that's super encouraging for me to hear. Thank you for sharing that. Hey, Amy.

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I was not supposed to be here today, but, but I really I wanted to share something that the Lord is really, he's pouring out on the backside of my father in law's passing he passed away suddenly.

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A couple of weeks ago, and we had all been with him for Christmas. We were going to be seeing him our plan was to celebrate his 100th birthday on April 23.

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And he was a very godly intentional man who chose to live an extra two years after he parted suddenly with his wife of 71 years my mother in law.

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And

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all for my kids, and my husband spoke at the funeral. It was such a testament to the life of a man who walked with God.

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But as we were leaving the burial.

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I was very, very emotional the entire day I was surprised by, by the emotion that I felt, and I'm realizing it was my spirit. I mean like I was so stirred in my spirit and as we were leaving the cemetery.

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The Lord spoke to me about the power of the word.

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And he was the son of a Presbyterian minister in the, the interim pastor that that finished up the service gave a benediction and she said the word benediction means good word.

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And she said his Frank Ryburn's life was left a good word.

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I happen to know that there's just this little segment of the family I don't know the history on it, but there are some.

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They're not just unbelievers, they are.

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I mean like they're one of them is just you know about a atheist and he's the only he like we are the only family he has and there are a couple more cousins that I ended up having a lot of just sweet interaction with nothing deep.

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But as I was leaving.

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I, I realized that the seeds that were sown through his life, but also through the, the legacy that he leaves through his grandchildren because there were like eight of his grandchildren that spoke.

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And, and they were speaking the word I mean you know I mean it was just, it was, it was amazing.

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went into soil that was cultivated by the love of God in a man who did not buck and twist against

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the love of God for him and his walk with God. And I believe with all my heart that

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those people who were so surprised by how blubbering they were the whole weekend,

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that Scott's dad and the legacy that follows them, and oddly they don't have much family

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left, like we're it for these three individuals, has led them to the love of God and to the Savior.

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I'm absolutely certain they'll be in heaven. Yeah, it really is the power of a life yielded

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to God in the seeds that sow through us, even without our any intentional conscious

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steering of where those seeds are going.

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It's the power of partnership. Partnering with what he's doing with you and it's scattering seed

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on what he's doing with others, but you don't have to control the outcome and that's very freeing.

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It's how many of us try to control the relationship and the outcome and the narrative

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and how this person sees God and we carry it as a pressure and a dread, not often as a delight.

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So I love that testimony, Amy. It's amazing. It's power of legacy. Seeds sown that we might not on

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this side of earth see the fullness of the harvest, but it's happening. It's multi-generational

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and it has a multiplication effect. It's pretty powerful. Thank you for sharing that.

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I love that. Perfect way to start. Yeah. And just also to tie it in, that's what we feel so

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significant about this opportunity we have with the online space to leave this legacy to share

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because there's so many seeds that you guys are planting every week posting. And every now and

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again, you'll hear them from comments and stuff, but there's way more that people are getting

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impacted by who you may never have a touch point. They may see a video being encouraged and then

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you never hear from them or you don't even know. They may not even follow you. They may just see

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something from you, be impacted, gets the Holy Spirit. You don't know what the Holy Spirit's

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doing with each person in that moment. And so I think it's just really exciting to see where that

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could go. It's beautiful. I love that. Let's say one reason that I am or the reason I'm here

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is that a snowstorm just, I mean, you know, like not very many hours North of us was forecast. So

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we left last night to get back home and they are, they're getting covered up with snow and we're

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just getting rain. So, and I wanted to be here so bad today. Thank you Lord for the snow.

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We're glad you're here. It's amazing. It's sunny in Georgia and 50 degrees. So

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no snow on the horizon. Well, we've got two more of these advancement calls and we are,

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what's the word? We're kind of wanting to make sure we give you all we've got,

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like leave nothing unsaid. And one, as you're talking through like this call.

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And we'll just, I don't have any standpoint yet. It's called next call. So if you haven't

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booked like your, any, your last call with Lindsay, this would be the time to do it.

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We're trying to like basically have those, get those all done before the 31st. And then any tech

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calls that you guys want, we can always book those as well up until the 31st. I just remember those

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are available. Yeah, absolutely. So yes. And I continue. So did it. So we were talking about,

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you know, we, we started off this journey with you guys talking about advancing the things that

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the Lord has put on your heart to partner with him in this year and beyond. And a lot of the

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feedback I've been getting from, from most of you, not all of you get some are in different seasons,

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but having this desire to build a community around the revelation and testimony it is that you

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specifically carry. And many of you have said, some of you have said, I think it's a local

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community. Like I think it's in person, but the rest of you who have been thinking that way have

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the have said, I think it's this, this online community. And so, you know, Bruce and I, we

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realized I had an interesting moment because on the 22nd, you know, how Facebook will serve you

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up a, Hey, three years ago today, two years ago today. Well, two years ago on January 22nd,

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I got my ad. I, I, it was like you, you had launched your ad for the very first team,

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the messenger workshop two years ago on this day. There I am. Do you want to show it?

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No, it's, I mean, you can, yeah.

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This is it. So January.

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You're only 22, 22 days ago this time.

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So, so I sent it to Bruce and I was like, Oh my gosh, can you believe that?

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Um, that was two years ago.

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It feels like a lifetime ago in many ways.

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And it also feels like we just did that yesterday.

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And, um, so we were talking about, you know, if we were to start all over again,

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like if we were in the seat that you guys, some of you guys are in of, Hey, I'm

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thinking about doing this for the first time.

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Like what, how would we do it?

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Like we were launching a new online community in 2023.

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How would we do it?

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So we want to talk a little bit about that.

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Some of the mechanics of that, some, some practical things around that.

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And, um, maybe there'll be some questions too.

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Like, well, how do you do that?

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And I think peppered into this conversation will also be things

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that we, we wouldn't do.

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Like if we tried the things that we tried or like that was just too much effort,

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too much output, not enough input.

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So we're going to be sharing that today.

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So if there's questions that pop up, let us know you can comment as we're

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talking, so you don't forget and we'll, we'll try to stop as well and get

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feedback, but we thought that would be a good conversation because it

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would cover a lot of ground.

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Um, and I think a lot of like good stories and tools and

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resources will come out of that.

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So, um, do you want to start with, this is kind of like what the

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framework would look like if we were starting today, like we're going

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to start a new online community.

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Yeah.

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This is probably no surprise to you guys.

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The first step.

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Yeah.

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And we're just thinking, you know, we're constantly looking at

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like, what are we doing?

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We're planning out 2023.

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So we're like, actually, this is a great time to kind of zoom out for a little

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bit and just say, okay, if we didn't have anything right now, like where'd we

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start?

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Cause that's a good thing.

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And the first thing to know that it is possible to start, uh, you know, a

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movement, a community in 2023, it's not like, oh, well that time has gone.

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There's like, now there's too many communities.

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Like there's always room for more communities.

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That's sometimes just encouraging that, like, even if you're just starting

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today and none of you on this call are starting today, that's the encouraging

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thing, right?

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Because our first step in this whole process would be build an audience.

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Like a lot of you already doing that.

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You've got thousand plus people following you in different places.

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Uh, the goal here is just to get eyeballs, get attention, uh, where that is

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the, the most, um, that's the biggest, like scarce resource right now is

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people's attention.

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It's not even that they'll like pay for a book or pay for something, but it's

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just getting, you know, them to stop scrolling, Scott, stop that scroll and

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then pay attention to you for just a few seconds to hear something.

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And I would say it's building an audience around the topic at hand, right?

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The thing that it's not just, it's not just doing silly dance videos and hey,

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now I have a thousand people and now I want to write, now I want to do this

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Bible study, right?

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Like it's building an audience that has an interest or can be given value from

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that revelation, that testimony, the content that you carry.

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So we, we technically didn't do that specifically for kingdom messengers.

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We had the posture audience, but I think that if we were to do it again, we would

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start by building that audience and starting to give value around that

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kingdom messenger topic, like people who are interested in building kingdom

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channels, people have a message during in their heart, we would, we would take

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some time to go ahead and build an audience around what we then wanted to

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bring them into a workshop around.

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And I think that the, I think it would have made everything much easier.

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Also, it would have, I think it would have accelerated the scale much quicker

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because we wouldn't, people wouldn't have had to filter through like, Hey, I

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really like, I probably did get some people from the posture community, but

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maybe they joined the challenge because they just liked Lindsay.

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I mean, that's some of the feedback we got like, oh, I just wanted to

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see what you were doing.

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I'm not really interested in running a pod, you know, a podcast or a

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challenge or a non-challenged channel or being on social media.

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So that's great.

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Come hang out with us, but it wasn't.

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We're interested in building into people that are wanting to do

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this specific mission with us.

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Right.

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So it just would have, I think, scaled things a little bit quicker.

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So you guys are already there.

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You've done that, but it's not something to overlook and it's not something, it's

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not a small thing because it is the first thing that we would tell anyone to do

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before they try to do the larger online community piece.

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Yeah.

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And, and for this as well, like this doesn't have to be something that takes,

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um, years to, to build that audience.

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Like if we were starting it and January 22, you know, 2023, this, this, uh, like

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basically two years later, I would spend the first few weeks running like ads,

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like we, and if you can watch out, I'd watch the, um, the Facebook ads masterclass

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that we made available a lot, uh, two weeks ago, um, or last week.

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And, uh, you can, uh, I would basically promote those posts.

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So those organic posts that you're, I would just push it into people's feeds

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of people that you think may need it.

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Um, again, not spending a whole lot of money, but maybe 25, $50 a day

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for maybe a week or two.

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And it would just, that's a lot of money.

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Well, you can spend $5 a day for a week or two.

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The point is that you, $25 a week, maybe it's up to you a week, but a day.

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I would say like, it's up to you as it's as the thing with ads, it's like a car,

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you can hit the gas as hard as you want.

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Yes.

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You're going to run out of fuel faster if you just floor it, but there's, there's

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some, there's, you know, you gotta have to just see, you know, what, again, that's,

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that's something where you're sowing into your ministry, right?

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Again, we have to go back to that mindset of like the, this is something

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if someone else was saying, Hey, I'm going to go reach the lost and reach

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all these people and help them take on this new mindset, would you mind

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sponsoring me for $500 a month to go do this missions work somewhere?

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We're like, Oh, here's $500.

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But then when it comes to giving Facebook $500 to push your content, we're like,

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everybody has a problem with that.

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So I don't have a problem with it.

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And, and, and I'm only saying it because this was great because there was two of us.

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I didn't have a problem promoting Lindsay's content.

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So I just went in there and we just, we just promoted stuff, but, um, that's

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what I would do to, to grow this quickly.

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Um, is to get a lot more attention, a lot faster.

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Again, you can spend no money and you can just spend time and build it slow

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and steady that that works just as well.

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Um, and in fact, potentially better because people are kind

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of with you for a lot longer.

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But, um, this, I just want to let you know, like if you, if you're like, Hey,

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I want to do this in the next few months, like you can ramp this up pretty quick

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and have this all, everything we're talking about kind of in a month or two.

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And one thing that I think building an audience would have saved us from is the

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output that we gave those first couple, um, workshops that we did.

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The very first workshop, we still laugh out today.

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It was seven days long and we literally gave people like everything.

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We would do so much.

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I mean, think like, yeah, like, Oh, Oh, you like, Oh, maybe you want to also

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do affiliate links from Amazon.

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Like we were just, we were just, so what it would have saved us was

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if he was not being ahead.

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Cause he was there and it's, it seems really generous, but I think it

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overwhelmed, it overwhelmed a lot of people too, when you're just wanting

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them to get launched with the first thing, you don't need to give them the

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50th thing they should be doing.

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Right.

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And so it was a lot of output for us.

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It didn't translate as a lot of impact necessarily other than, Oh,

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that's really good information.

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But as far as getting people doing something with it.

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So what I think building an audience would have done is we would have

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started to get feedback and questions from people that would have given us

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an indication of where they actually were at and what they actually needed help with.

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So we would have known if we had been running a social media channel for six

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months or, you know, running ads and getting a big audience, like questions

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would have been naturally coming in.

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And we would have seen like, man, probably the number one question people

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have is around the mindset of, am I qualified to do this?

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And we would have realized we just need to make a whole entire workshop,

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helping people shift the mindset around qualification and taking away the

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barriers, like the superficial barriers that they have in their heads and their

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hearts about, am I qualified to minister the gospel and can I do it online?

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Like tech savviness, all of those things.

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So we've noticed that we've done that over time.

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We've taken what seven days and we've moved it into like a three day challenge.

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And we, we spend a lot of time on mindsets talking about the internet

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as a mission field, like no other, you know, talking about identity and

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partnership with the Lord, talking about just the basics of what you need to get

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started, Hey, you got your phone.

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Great.

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But we wouldn't have had to get all, we wouldn't have to get all these things.

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We went too wide.

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And so it didn't always translate as impact.

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So that's just, I want to use that as an illustration of, okay, well, why is this

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so important because you're going to get some valuable feedback that's not going

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to change your content, but it's going to sharpen your content and that's going to

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save you a lot of time and trouble.

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And I think it's going to translate as actual like effectiveness and impact on

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the other end of people actually taking action on what it is that you're sharing.

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That's good.

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Yeah.

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And so kind of that second phase, like we were building number one is building an

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audience.

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Number two would do host some sort of free live free training.

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I'm like Lindsay saying here where you can actually focus on these mindset

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changes and not on the tactics.

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That was a huge thing for us.

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Like we went all in on tactics, especially in those first few challenges.

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I took one of our, our friends to like identify this and they're like, Oh my

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gosh, you're giving away too much of like the step-by-step and what people really

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needed to do was to have like that mindset shift of like, Hey, I can be a

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kingdom messenger online and I can, we can bring transformation using online

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as, as a mission field.

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And then here's the first couple of steps to do that.

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Yeah.

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Like use my phone, start, start recording content, start posting it online.

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Like not overcomplicating that process with all of the bells and whistles

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and extra things that you can do.

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Yeah.

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And it could be different for your thing.

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If you have some sort of breakthrough, like if Lindsay was doing one for

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posture, it could be like, Hey, I can live in perfect peace.

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If that's just, they just need to know that it's a possibility, walking it out

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and living it.

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and changing that, that those habits and all those mindsets, it's going to take time. But

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if they can just grab onto one big idea, that's kind of the main thing. And it's not that it's

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impossible. And so these live, these like free trainings, you know, say they're like 30 minutes

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long. It's not about necessarily trying to sell people or convince people on an idea, but it's

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getting them to say, it's not just possible for this person that's teaching me, but it's actually

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possible for me. Like that's the shift that we want them to begin to take is like, I can do this.

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It's not, um, you know, just the few elite people, spiritually elite people that can pull this off

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or whatever. It's like, no, this is for me because once you have someone that has made the choice

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of change, things like tactics or action steps are much easier for them to begin to engage with

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and act like take action on. If you're on, you know, if you're in like, say you're in an intensive

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and it's like week five and you're still trying to get them to change their mind on the fact that

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they can actually do this. Like that's going to be a very immovable person. So that's why you want

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to do that very, and those introductory things of like focusing on mindset, focusing on them,

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shifting their beliefs out of can't into can, and why that's why it's possible and back it with the

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promises of the word and speak into their identity. And it might feel very basic for you because

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you've already made that shift, but you'll be amazed at how many people haven't made that shift

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yet. That's really good. Yeah. And, and this is something that, um, you know, just from a practical

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standpoint, you know, you could literally just, uh, host, uh, it could be a zoom link. You could

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set up, uh, a zoom meeting and in zoom, they'll give you a link that people can use to register

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for that call. So you can capture their email and then they can get an, uh, a reminder that

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it's starting. So you don't even have to set up a lot of the infrastructure. Zoom's a great tool

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for that was what we used and we're still using it today. Um, you know, you could, as it can be

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as simple as hosting it, like in a public Facebook group or streaming, like to your YouTube channel.

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Um, so YouTube's great. Cause it's kind of connects to all your other stuff or streaming

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it to your Facebook page where you already have other content can be great. Um, and so,

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and that's something where you, it's just, it's a, it's basically, you're giving your,

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your community a way to, uh, an opportunity to connect more closely with you. So they're

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following you. That is amazing. Like, Oh, they're hosting this free training. Well,

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I'll get to be on a call where like, maybe I'll get some more, you know, it'd be more,

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I love everything this person is saying. So now I'm going to like jump in and like,

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you know, go, you know, meet kind of get closer to connecting with this person.

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Yeah. Um, and I would say like, if you're someone who's like, man, that just feels,

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you know, I've never done something like before, like, don't let that hold you back from doing it.

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Just do a live and engage in the comments, right? Like if you're like, I don't know if I want to

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host a zoom or that seems like too much admin for me, pick up your phone, go live from your phone.

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Yeah. With all the tech and everything I was saying, get on and do live. And then, you know,

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say like, Hey, if you have questions, like I'll be in the comments, even after this live is over,

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like, be sure. And just do that a few times, get that rep in and, you know, keep it as public as

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possible. Right. So like, you can host it on one of your social media channels or like in a public

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group. Um, but, but you want, you still want that reach to kind of be far and wide. And so it's just

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kind of the next layer of like narrowing things down. We did this, you know, cause again, we're

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kind of, we're doing it as we went, like we did it all over again. That's how we would start. But

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we, you, you probably, we were with us in July when we did like every week, we kind of did a

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free training in our larger community of like the 1500. Um, so it wasn't our private group,

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but we had built that. If we didn't have that, we would just do it publicly on the social media

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pages. I think we did it on a YouTube and we did actually now you're saying we just went public.

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We went public on our YouTube page. We streamed it into our YouTube page, but we also streamed

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it into our community. And we just all, if you go back and watch those teachings, it was all

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around mindset. It was all about talking about the internet as a mission field, like no other.

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And it was talking about going from zero to 10,000 and we were talking big chunks of mindset

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shifts with people. So we weren't going deep into the tactics, but it was getting people to think

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bigger than, Oh, I'll launch a social media because the fear of the fear is I'm going to

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launch and no one's going to watch. Yeah. So when you do a training on here's how to get from zero

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to 10,000, here's how to build your tribe of zero, 10,000, like people are at least paying attention

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to that and kind of asking themselves the question, like, is this actually for me? And then we just

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talked about this. We talked about some stats around social media. If you remember, like,

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this is how many people are on social media. That's how much time you're spending on social

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media. Like some people wouldn't even know that some people still thought that there was just,

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you know, teenagers on social media. And I want to reach 30 year olds. You're telling me that 40

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and 50 year olds are on social media. Yeah. So like we just, we, cause that was the feedback

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that we had got from all those workshops that we had done that we would have gotten much sooner.

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Had we been building our audience all along and that's what that looked like. It was just a 30

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minute, 60 minutes. Some of

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might have gone 60 minutes, but yeah, short trainings, anyone can watch and we did that

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several times over in July. And if you feel up to it, you can do some Q and A as well. Yeah,

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that could be as, as safe as you looking in the comments and just seeing what the live comments

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are and then answering some questions. You could, it could be, you know, all the way to having

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someone like on a zoom call and just, you know, ask questions that way, but it's a way to connect

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with you. You're not making that available every week. It's more like it's, you kind of want to

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have some sort of scarcity with that in that people need to kind of wait for the next one

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and then get on that. Cause it's, it's, it's a free training, right? So you don't want to do it

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like, um, two, two building into the end of it. Like, so we said for the month of July,

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we're going live every week, but we, it wasn't like we're going live every week for the rest

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of the year. So there was that like time limit of like, Hey, join us in the month of July.

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Cause this is what we're focusing on. This is what we're going to be sharing on. And so we

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weren't doing that like indefinitely. Yeah. And I had just a piece of wisdom. Cause I know Q and A's

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can sometimes scare people. Like, I don't know what people are going to ask. And you know what?

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Sometimes it is awkward and you just got to, we're all leaders here. You just got to lead through it.

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But another fear that people have never kicked anyone off. No, no, no, no. It's never been

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inappropriate, but you know, sometimes just awkward. It's one thing we were scared of.

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And in the last two years, like we've never had anything that was like that awkward or we had to

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like kick someone else. Right. Like, or it like shut us down or like we were stumped or anything

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like that. If you get a question and you don't know the answer, you can just say, I don't know.

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I don't know about that. And if it's something that you feel like, Hey, maybe I could get the

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answer to that with 30 minutes of research. You can say, Hey, I'll, I'll tag you in the comments

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after this. You know, I see your name. I'll tag you in the comments after this. I'm going to like

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look that up for you. Cause I think I know what a good resource for you would be to help with that

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question. But if you don't know, you don't know, you don't have to know everything. And other

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fear people have is like, what if nobody has any questions? Cause sometimes that happens.

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So a good piece of wisdom is to have in your tool belt, two or three very common questions that you

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get asked often again, utilize the audience that you're building to get some feedback. So if no

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one has any questions, well, I do some of you might not have asked this question, but I get

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asked it quite a bit. So I'm going to go ahead and make sure I address it. And then you, you know,

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talk about, so you've got, it kind of fills the space and maybe that will give people a chance

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to gather their thoughts. Maybe it'll spark a question to somebody else, but if it doesn't,

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that's fine. Just have two or three of those that you can like speak into teach, give some extra

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bonus teaching time. And then you can end after that, if nobody has any questions. So it's very

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easy to combat those things that typically will hold us up from opening up that line of Q and A.

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Yeah, I think. And, and so that's, that's kind of the best that's phase two, I would say. So we've

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got build an audience, we've got the live free training. And then really what you want to do is

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have just a third part of that, which we want to have some sort of paid membership that you would

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want people to be a part of. So that could be an eight week program. It could be a 90 day program.

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It could be, you know, a monthly program that people join. There's some do's and don'ts of that,

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which we'll get into. But the, where the connection point comes, as you can see, there's,

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there's, I'm on social media, building an audience, and then there's an invite in your

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profile link, or you make a video and you share it with your audience of like, hey,

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tomorrow night, not, you know, 7pm, I'm going to be live, I'm going to, you know, join this thing.

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And so, and also, you know, in that building, if you remember, I skipped over this bullet, but

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building your email list as well, like right from the, from the beginning, so that you can

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announce things and email everybody and say, hey, tomorrow night, hey, we're going to be live.

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That can be very helpful. So you did that you got, then you kind of invite them to get into

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the free training, and you can help them. And again, you're helping people at every level. So

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like, if they decide to not come to the free training, they still got awesome value from your

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audience, like your social media, social media stuff. If they come to the free training,

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and they don't take the next step, that's okay, they're still going to have some big aha moment

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where you can help them and they're going to shift kind of their own thinking on something.

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But you can use that end of the training. So typically, what we'll do is like right before

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q&a, or before we do like a giveaway, or whatever that thing is that we're getting people to stay

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till the end is we'll just take three to five minutes and make an invitation. It's not a sales

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pitch. We try, we're not fans of like being too pitchy and like salesy. But we like to make an

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invitation like, hey, we're doing this group, it looks like this. This is how it works. This is,

403
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you know, what's all involved. Here's some of the testimonies that are coming from this group and

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some of the results. You're welcome to join. If you're interested, just click this link. And

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you know, we can do a call or we can sign up or whatever the next step is. And then when you're

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done, you're like, great, let's get to q&a. And then you kind of, you know, forget about that

407
00:29:57.680 --> 00:29:59.760
and go right into just like now like serving.

408
00:30:00.000 --> 00:30:15.000
serving people. That's just a nice like practical note of where to slot that in. And then when you're talking about so then as far as the paid membership goes, that can look like what we're doing here it's like weekly calls, you can have a private

409
00:30:15.000 --> 00:30:18.000
Facebook group that's just for these people.

410
00:30:18.000 --> 00:30:31.000
You can stream into tribe social group if you want, you could, you know, there's different ways to take payments and stuff like we definitely would make this paid, because it also doesn't it doesn't really needs to be a difference from that free

411
00:30:31.000 --> 00:30:43.000
training so you're doing the public content with the social media stuff, you're doing the free training which is longer format, you know a little more, it's live and interactive, and people can also watch the replays of that course if it's on your YouTube

412
00:30:44.000 --> 00:30:57.000
later and watch it. And then you're inviting them into this like paid membership so so you invest in them you invest in them you invest in them now they have, they have to invest in themselves and themselves because, and we've talked about this many times

413
00:30:57.000 --> 00:31:09.000
but there has to be that exchange, I believe, for there to be that mutual beneficial connection so that there actually is transformation, both are taking it seriously etc.

414
00:31:09.000 --> 00:31:24.000
So, I do want to go back to one thing that you talked about because this is something that has been hard learned I think for me, when it comes to making the invitation because I would give everything away for free.

415
00:31:24.000 --> 00:31:29.000
If, if Bruce will let me, and that is not a good thing.

416
00:31:30.000 --> 00:31:42.000
Because a lot of that is actually fear based, and it's actually based on insecurity, because we get to a point where we give give give and give and then when we're asked for the investment to be mutual.

417
00:31:42.000 --> 00:31:55.000
We tend to back off. And I'm saying we I'm saying like this is like psychology like one on one like people in general, like when they're when they're going to make the pitch when they're going to make the invitation.

418
00:31:56.000 --> 00:32:08.000
It's internal like taking a step back, and it's because there's a lack of confidence and typically it's a lacking, it's not a lack of confidence in what they're offering, because you've invested yourself in it right like you believe in what you're

419
00:32:08.000 --> 00:32:21.000
offering, but it's, it's, it's an it's an internal identity insecurity of like, am I worth it. And so I would encourage you guys like if you're as you're building and you find yourself like kind of hitting against that resistance.

420
00:32:22.000 --> 00:32:41.000
Process that with Holy Spirit, call it out for what it is like this is insecurity me this is fear and and pluck that out and, and, but has been the most helpful for me is actually putting action behind that partnership process Holy Spirit, because

421
00:32:41.000 --> 00:33:01.000
it's one thing to pray it away. But it's another thing to test that faith right of like, can I actually do this. So it doesn't mean it's going to be always easy, but it will be rewarding for you to break through that barrier of, like, I believe in myself

422
00:33:01.000 --> 00:33:13.000
I believe in what I'm doing, and I will, I will do this scared if necessary. The first couple of times to build that faith muscle that what I offer is valuable.

423
00:33:13.000 --> 00:33:24.000
Because it's all it's all easier when it's free is what I want. Well, I just want to point that out like oh yeah I'll do a free training and I'll do this and like, you know, we get kind of past the shyness of that.

424
00:33:24.000 --> 00:33:38.000
But what we would, what I'm glad that we did, and that we would continue to do is we wouldn't, we wouldn't let that free training, go on indefinitely right like I'm just going to do that I'm just gonna do free trainings this year I'm just going to do social

425
00:33:38.000 --> 00:33:53.000
media, and I'm not going to do any like product or services like it just doesn't, because unless you have like a straight word from Holy Spirit that that is not for you this year, most likely that is a fear based decision.

426
00:33:54.000 --> 00:34:13.000
And I would say like, it's actually like it's irresponsible not to make an invitation to sell something that membership, because one, one of the people I heard this from who does a lot of coaching is like every time you, you do the social social media posts,

427
00:34:13.000 --> 00:34:20.000
they're excited, they've now like thinking about this concept, and they're like this is great again, I'm starting to like, think about this.

428
00:34:20.000 --> 00:34:28.000
You go do the live training. Now they're excited now they're like, this is amazing. I want to live this way I want to do this thing that you're encouraging me to do like.

429
00:34:28.000 --> 00:34:40.000
Now you've created a new problem like you've opened them into this new reality and then if you're just like, okay cool like we'll see you on social media again you're like wait but yeah you're leaving me like you got me all excited and now like you know so you want

430
00:34:40.000 --> 00:34:51.000
to make sure like you want to kind of commit to this that that's kind of where this goes, is that there are going to people who want who are really interested in the breakthrough that you're you carry, and they're going to want to get there as fast

431
00:34:51.000 --> 00:35:00.000
as possible yeah they may be able to watch, you know your social media or your free trainings for the next few years and maybe get some breakthrough that's definitely possible.

432
00:35:00.000 --> 00:35:05.000
But if a lot of people want to get that accelerated, they want to, Hey, can we meet each week?

433
00:35:05.000 --> 00:35:06.000
Yes.

434
00:35:06.000 --> 00:35:07.000
I have a group thing.

435
00:35:07.000 --> 00:35:08.000
It looks like this, you know?

436
00:35:08.000 --> 00:35:09.000
Yeah.

437
00:35:09.000 --> 00:35:13.360
And again, I mean that this is for us, like we really believe in this because we've told

438
00:35:13.360 --> 00:35:14.360
you guys this before.

439
00:35:14.360 --> 00:35:19.440
Like we believe people there are, there is a desperate need for more spiritual fathers

440
00:35:19.440 --> 00:35:21.720
and mothers across the board.

441
00:35:21.720 --> 00:35:29.640
Like there is a desperate need for mentorship relationships in the kingdom and we can't

442
00:35:29.640 --> 00:35:30.640
be hands-off.

443
00:35:30.640 --> 00:35:31.640
Yeah.

444
00:35:31.640 --> 00:35:35.960
So again, this is, you guys know that all the disclaimers, all the writers are in place.

445
00:35:35.960 --> 00:35:38.080
You follow the Holy spirit.

446
00:35:38.080 --> 00:35:46.400
Our hearts are to bring people to a place where they can operate fully in a, in a mentorship,

447
00:35:46.400 --> 00:35:49.040
in a spiritual father and mother role.

448
00:35:49.040 --> 00:35:52.160
And we feel, we believe social media is a step into that.

449
00:35:52.160 --> 00:35:55.400
We believe building an audience is a step into that, but we don't think it's the whole

450
00:35:55.400 --> 00:35:56.400
process.

451
00:35:56.400 --> 00:35:58.040
So, so you guys are going to be led in different ways.

452
00:35:58.040 --> 00:35:59.600
So maybe you have said like, I want to do this locally.

453
00:35:59.600 --> 00:36:03.800
So when you said, I want to bring people into courses and products and do it that way.

454
00:36:03.800 --> 00:36:04.800
That's fine.

455
00:36:04.800 --> 00:36:05.800
It's good.

456
00:36:05.800 --> 00:36:08.880
It can have different expressions, but do not sell yourself short.

457
00:36:08.880 --> 00:36:09.880
Don't stop.

458
00:36:09.880 --> 00:36:14.120
Don't, don't stop it too quickly out of fear.

459
00:36:14.120 --> 00:36:15.120
That's all I'm saying.

460
00:36:15.120 --> 00:36:16.400
Like don't let fear hold you back.

461
00:36:16.400 --> 00:36:20.480
If that, if that is, if it's other than a word from the Lord, like what is holding you

462
00:36:20.480 --> 00:36:21.480
back?

463
00:36:21.480 --> 00:36:22.480
Right.

464
00:36:22.480 --> 00:36:23.480
Are you tired?

465
00:36:23.480 --> 00:36:24.480
Are you afraid?

466
00:36:24.480 --> 00:36:25.720
Are you not sure how to move forward?

467
00:36:25.720 --> 00:36:31.000
Like we need to, we need to break, break, break, break, break past that barrier.

468
00:36:31.000 --> 00:36:32.000
Yeah.

469
00:36:32.000 --> 00:36:33.000
And.

470
00:36:33.000 --> 00:36:34.000
Absolutely.

471
00:36:34.000 --> 00:36:37.040
And we just, I helped one of our friends just did like his first sale.

472
00:36:37.040 --> 00:36:40.760
We're helping him sell a product online and he'd never sold anything online.

473
00:36:40.760 --> 00:36:44.480
He was running some Facebook ads and these people like these strangers on the internet

474
00:36:44.480 --> 00:36:46.640
gave him money for this, this product that he created.

475
00:36:46.640 --> 00:36:50.200
And it was, it was literally like, I mean, he was, he was in tears when he called me.

476
00:36:50.200 --> 00:36:55.480
I think he had a spiritual experience and he's a believer and, and yeah, it broke something

477
00:36:56.240 --> 00:36:57.240
off of him.

478
00:36:57.240 --> 00:37:00.760
Cause it was this thing he's like carried around for like years as an idea.

479
00:37:00.760 --> 00:37:03.000
And I was just like, Hey, just, just do it.

480
00:37:03.000 --> 00:37:05.920
Like just sell it, market it, do the thing.

481
00:37:05.920 --> 00:37:09.480
And he got it now, you know, he's got 10 or 12 sales in the first couple of weeks of doing

482
00:37:09.480 --> 00:37:11.360
it, which is, which is awesome.

483
00:37:11.360 --> 00:37:14.600
And, but it totally changed his perspective.

484
00:37:14.600 --> 00:37:18.720
As far as like, what is possible in that, that, Hey, that thing you carry, like is worth

485
00:37:18.720 --> 00:37:19.720
something.

486
00:37:19.720 --> 00:37:24.720
Like it was the, the, I think the craziest thing for us was probably like the running

487
00:37:24.960 --> 00:37:25.960
our first challenge.

488
00:37:25.960 --> 00:37:29.360
Cause we thought maybe like 10 people were going to show up and then we had 250 people

489
00:37:29.360 --> 00:37:36.880
and they all paid, I think $50, $47, I think 37 or $47.

490
00:37:36.880 --> 00:37:42.960
And so, you know, it was, so whatever that is like 40 times, sorry, I did math real quick.

491
00:37:42.960 --> 00:37:43.960
Yeah.

492
00:37:43.960 --> 00:37:47.320
It was about $10,000, like just for the tickets to do the sale.

493
00:37:47.320 --> 00:37:51.600
And we spent about 6,000 on ads through that process.

494
00:37:51.600 --> 00:37:55.720
So we'd, we'd never spent that much money on ads to begin with, but we use the ticket

495
00:37:55.720 --> 00:37:59.000
sales to pay for the ads and that's how we did it.

496
00:37:59.000 --> 00:38:03.840
And, and kind of made, we had made $4,000 and we hadn't even started the training yet.

497
00:38:03.840 --> 00:38:08.120
It was, it was that cause we'd wake up in the morning and there was all these like sales

498
00:38:08.120 --> 00:38:09.480
that had happened overnight.

499
00:38:09.480 --> 00:38:10.480
That's it.

500
00:38:10.480 --> 00:38:15.000
That will, that will change like what you think about all this stuff when that happens,

501
00:38:15.000 --> 00:38:19.120
because it's not that like, it's not the money it's that you weren't even aware that that

502
00:38:19.120 --> 00:38:20.120
was happening.

503
00:38:20.120 --> 00:38:22.600
And next thing, like money is showing up in your account.

504
00:38:22.600 --> 00:38:25.640
It's truly like automated.

505
00:38:25.640 --> 00:38:30.640
And as we're coming from the service business, we were doing everything by the hour, we were

506
00:38:30.640 --> 00:38:31.640
agency world.

507
00:38:31.640 --> 00:38:36.360
And so that was a big shift for us to start to sell products and, and price things based

508
00:38:36.360 --> 00:38:37.360
on value.

509
00:38:37.360 --> 00:38:41.720
So, and of course, like once we, you know, did our first offer and then people actually

510
00:38:41.720 --> 00:38:44.240
said, yeah, I want to commit, I want to apply for this thing.

511
00:38:44.240 --> 00:38:47.720
We had 25 people or so.

512
00:38:47.720 --> 00:38:48.720
So yeah.

513
00:38:48.720 --> 00:38:52.880
And then I think that program at the time was 2,500, right.

514
00:38:52.880 --> 00:38:53.880
For the 90 days.

515
00:38:53.880 --> 00:38:54.880
Yeah.

516
00:38:54.880 --> 00:38:55.880
That was the first offer.

517
00:38:55.880 --> 00:39:00.400
And now we've got Monica and Walter and Xavier, I think all three of them were on that first

518
00:39:00.400 --> 00:39:01.400
one.

519
00:39:01.400 --> 00:39:02.400
Yeah.

520
00:39:02.400 --> 00:39:03.400
I'm sorry for forgetting anyone else.

521
00:39:03.400 --> 00:39:04.400
That was part of that.

522
00:39:04.400 --> 00:39:06.260
Well, I'm just looking at who's in here still.

523
00:39:06.260 --> 00:39:09.280
So Walter was there yet for sure.

524
00:39:09.280 --> 00:39:14.600
But it's, it's significant and it, and it's not, I just, I think I want to, it's not,

525
00:39:14.600 --> 00:39:16.480
it's okay if it's not easy.

526
00:39:16.480 --> 00:39:17.480
It's okay.

527
00:39:17.480 --> 00:39:18.640
If you feel challenged, it's okay.

528
00:39:18.640 --> 00:39:22.760
If it feels uncomfortable and maybe a little awkward.

529
00:39:22.760 --> 00:39:23.760
It felt very uncomfortable.

530
00:39:23.760 --> 00:39:27.160
Like we were both very, very nervous before we made that first offer.

531
00:39:27.160 --> 00:39:28.160
100%.

532
00:39:28.160 --> 00:39:31.680
Well, we were nervous starting out the workshop and even just doing anything paid.

533
00:39:31.680 --> 00:39:35.120
It just felt so it's just new and that's okay.

534
00:39:35.120 --> 00:39:36.960
But Lindsay was eight months pregnant.

535
00:39:36.960 --> 00:39:37.960
Let's just give her credit for that.

536
00:39:37.960 --> 00:39:42.840
It was very uncomfortable in general, just every day, all the time.

537
00:39:42.840 --> 00:39:50.640
But so anyway, what we're hoping to do is kind of just get past that.

538
00:39:50.640 --> 00:39:55.840
Any type of resistance of this is a growing and scaling something where there's going

539
00:39:55.840 --> 00:40:00.000
to be this mutual investment back and forth between you and the people that.

540
00:40:00.000 --> 00:40:02.520
you are ministering to, you're mentoring.

541
00:40:02.520 --> 00:40:03.760
It's extremely significant.

542
00:40:03.760 --> 00:40:04.880
It's not to be overlooked.

543
00:40:04.880 --> 00:40:06.240
And it's definitely not to,

544
00:40:06.240 --> 00:40:08.600
let's not continue to push it off, right?

545
00:40:08.600 --> 00:40:13.280
If it's fear that is making us do that.

546
00:40:13.280 --> 00:40:16.920
So just to kind of give you just a really quick summary

547
00:40:16.920 --> 00:40:18.840
of those steps, and you might be wondering,

548
00:40:18.840 --> 00:40:19.960
well, where does challenges fit in?

549
00:40:19.960 --> 00:40:21.480
So we'll talk about that as well.

550
00:40:21.480 --> 00:40:23.640
And as you're talking about the membership thing,

551
00:40:23.640 --> 00:40:25.480
I was gonna just mention this.

552
00:40:25.480 --> 00:40:26.320
Oh, the don't.

553
00:40:26.320 --> 00:40:28.000
There's a couple of don'ts on the paid membership.

554
00:40:28.000 --> 00:40:29.840
Let's give you some wisdom around paid membership.

555
00:40:29.840 --> 00:40:33.560
And just know that obviously with integrity,

556
00:40:33.560 --> 00:40:35.600
when we made an offer, we stuck to it.

557
00:40:35.600 --> 00:40:38.680
And in fact, we like, so there's two things,

558
00:40:38.680 --> 00:40:40.280
because they're gonna think of more as we go through it.

559
00:40:40.280 --> 00:40:44.320
But the one kind of big mistake we made at one point

560
00:40:44.320 --> 00:40:46.080
was I think in September,

561
00:40:46.080 --> 00:40:48.880
or it was the second or the third last one.

562
00:40:48.880 --> 00:40:53.880
So I think it was, I think it was September's 2022 group.

563
00:40:55.760 --> 00:40:57.080
We had done two challenges.

564
00:40:57.080 --> 00:40:57.920
We're like, this is awesome.

565
00:40:57.920 --> 00:40:59.600
We're gonna do this for the rest of our lives.

566
00:41:00.360 --> 00:41:01.200
And so we went and we're like,

567
00:41:01.200 --> 00:41:02.920
well, let's not give people three months.

568
00:41:02.920 --> 00:41:04.760
Let's give them 12 months.

569
00:41:04.760 --> 00:41:05.600
And so we were like-

570
00:41:05.600 --> 00:41:07.800
Because we had been, just to give some context,

571
00:41:07.800 --> 00:41:10.160
we've been running 90 day intensives.

572
00:41:10.160 --> 00:41:11.000
So people-

573
00:41:11.000 --> 00:41:11.840
A bit of challenge in the 90 days.

574
00:41:11.840 --> 00:41:12.680
90 days.

575
00:41:12.680 --> 00:41:14.880
So the commitment for us was, hey, for 90 days,

576
00:41:14.880 --> 00:41:17.160
we're going all in and like coaching people in depth,

577
00:41:17.160 --> 00:41:19.800
hands-on to like scale those channels

578
00:41:19.800 --> 00:41:22.120
that they just launched with us during the challenge.

579
00:41:22.120 --> 00:41:23.600
We were having so much fun doing it.

580
00:41:23.600 --> 00:41:25.840
And we said, why do we stop at 90 days?

581
00:41:25.840 --> 00:41:29.360
Let's do 12 months of this.

582
00:41:30.120 --> 00:41:32.720
And then we also said,

583
00:41:32.720 --> 00:41:35.680
well, now that we're doing at this price,

584
00:41:35.680 --> 00:41:37.480
I think we kept the price the same,

585
00:41:37.480 --> 00:41:39.000
3000 for 12 months now.

586
00:41:39.000 --> 00:41:41.360
So it was the same price,

587
00:41:41.360 --> 00:41:44.720
but four times the value.

588
00:41:44.720 --> 00:41:48.200
Four times the time commitment too, like on our part.

589
00:41:48.200 --> 00:41:50.520
So just, you know, like what we were committing ourselves

590
00:41:50.520 --> 00:41:52.000
to showing up and doing.

591
00:41:52.000 --> 00:41:52.840
Yeah.

592
00:41:52.840 --> 00:41:55.360
And so, and then, but what we said was,

593
00:41:55.360 --> 00:41:56.760
well, we have these other two groups

594
00:41:56.760 --> 00:41:59.600
because when the first group finished,

595
00:41:59.600 --> 00:42:01.560
then we started the second group and we're like,

596
00:42:01.560 --> 00:42:03.840
you know what would be so cool if like those people

597
00:42:03.840 --> 00:42:05.640
just like came with us to the next group.

598
00:42:05.640 --> 00:42:06.920
So we just gifted it to them.

599
00:42:06.920 --> 00:42:09.360
So they, group one came to group two

600
00:42:09.360 --> 00:42:10.960
and then group three was about to start.

601
00:42:10.960 --> 00:42:13.240
And we're like, I guess we're giving group one

602
00:42:13.240 --> 00:42:15.320
and group two the next 12 months.

603
00:42:15.320 --> 00:42:17.960
So they signed up for a 90 day program,

604
00:42:17.960 --> 00:42:21.160
ended up getting like 18 months worth of coaching.

605
00:42:21.160 --> 00:42:25.680
Like, so it's, so we learned it and we kept to it.

606
00:42:25.680 --> 00:42:26.520
We kept to it.

607
00:42:27.280 --> 00:42:29.000
And so that's where like at the end of September,

608
00:42:29.000 --> 00:42:30.960
we had those last eight weeks,

609
00:42:30.960 --> 00:42:32.760
we brought another group in and then last,

610
00:42:32.760 --> 00:42:35.560
this last September was the end of that 12 months.

611
00:42:35.560 --> 00:42:37.760
And that's where we invited a few people into,

612
00:42:37.760 --> 00:42:39.200
to the advancement.

613
00:42:39.200 --> 00:42:40.440
I think this is helpful because you guys,

614
00:42:40.440 --> 00:42:42.680
this is like behind the scenes stuff, right?

615
00:42:42.680 --> 00:42:44.640
So like, why was that not a good idea?

616
00:42:44.640 --> 00:42:46.160
Besides just like, it was a,

617
00:42:46.160 --> 00:42:48.960
it was a big time commitment on our part.

618
00:42:48.960 --> 00:42:51.200
It was a lot of, it was a lot more,

619
00:42:51.200 --> 00:42:54.320
it was a lot more output with not the same revenue input,

620
00:42:54.320 --> 00:42:55.800
which when you're running a business

621
00:42:55.800 --> 00:42:57.800
makes a difference, right?

622
00:42:57.800 --> 00:43:01.720
Because you are committing your hours to do stuff

623
00:43:01.720 --> 00:43:05.800
at this point for people, for revenue that's not coming in.

624
00:43:05.800 --> 00:43:08.360
So it was just, there's a mismatch, right?

625
00:43:08.360 --> 00:43:09.440
Of the financials.

626
00:43:10.680 --> 00:43:11.600
That's okay.

627
00:43:11.600 --> 00:43:15.600
The Lord covers us and, you know, we consider it seed sown.

628
00:43:15.600 --> 00:43:19.560
So it's not like detrimental, but it is, it was difficult.

629
00:43:19.560 --> 00:43:23.960
The other thing was, is the original groups,

630
00:43:24.600 --> 00:43:26.640
if I were to like have a list of names,

631
00:43:26.640 --> 00:43:27.920
like, okay, we had 25 people,

632
00:43:27.920 --> 00:43:29.720
then we gifted them another 90 days.

633
00:43:29.720 --> 00:43:31.400
Then we get to them 12 months.

634
00:43:31.400 --> 00:43:35.760
Like just a few people stuck it out with us because-

635
00:43:35.760 --> 00:43:38.000
Even though we thought we were being so generous,

636
00:43:38.000 --> 00:43:39.600
like the more generous we got,

637
00:43:39.600 --> 00:43:41.400
the less people would show up.

638
00:43:41.400 --> 00:43:42.720
It was the weirdest thing.

639
00:43:42.720 --> 00:43:43.560
And so, yeah.

640
00:43:43.560 --> 00:43:44.400
So I think there's a few reasons for that.

641
00:43:44.400 --> 00:43:48.640
I think one of the reasons is that people didn't ask for it.

642
00:43:48.640 --> 00:43:49.880
They didn't ask for the 12 months.

643
00:43:49.880 --> 00:43:50.720
Right?

644
00:43:50.720 --> 00:43:52.240
Like we gifted them and that's super generous,

645
00:43:52.240 --> 00:43:53.800
but like maybe they were,

646
00:43:53.800 --> 00:43:55.040
maybe they got what they needed.

647
00:43:55.040 --> 00:43:55.880
Right?

648
00:43:55.880 --> 00:43:56.720
Like they weren't,

649
00:43:56.720 --> 00:43:58.800
they didn't want to commit to showing up for weekly calls

650
00:43:58.800 --> 00:43:59.640
for the next 12 months.

651
00:43:59.640 --> 00:44:00.480
Right?

652
00:44:00.480 --> 00:44:01.320
Like, they're like, that's great.

653
00:44:01.320 --> 00:44:02.480
So that's, that's part of it.

654
00:44:02.480 --> 00:44:03.320
Right?

655
00:44:03.320 --> 00:44:06.400
The other thing is when it's always there,

656
00:44:06.400 --> 00:44:07.240
it's always there.

657
00:44:07.240 --> 00:44:08.640
It's like living at the beach.

658
00:44:08.640 --> 00:44:10.640
Like when you live at the beach,

659
00:44:10.640 --> 00:44:14.280
you don't go to the beach because it's always there.

660
00:44:14.280 --> 00:44:16.040
When you visit the beach for a week,

661
00:44:16.040 --> 00:44:17.120
you're there almost every day.

662
00:44:17.120 --> 00:44:19.160
Cause you're like, I'm only here for a week.

663
00:44:19.160 --> 00:44:21.640
And so I think there was a little bit of that as well.

664
00:44:22.160 --> 00:44:23.000
Like, oh, well I've got 12 months of this.

665
00:44:23.000 --> 00:44:24.720
So like, this isn't really a convenient time

666
00:44:24.720 --> 00:44:26.560
for me to start right now.

667
00:44:26.560 --> 00:44:30.800
There wasn't this, any sense of urgency to like join a call.

668
00:44:30.800 --> 00:44:31.640
And no one like,

669
00:44:31.640 --> 00:44:33.720
no one plans out what they're wanting to do

670
00:44:33.720 --> 00:44:34.840
over the next 18 months.

671
00:44:34.840 --> 00:44:36.200
Like that's how we picked 90 days.

672
00:44:36.200 --> 00:44:37.040
Cause it was-

673
00:44:37.040 --> 00:44:39.520
It helps you know, this is starting and stopping.

674
00:44:39.520 --> 00:44:40.360
Okay.

675
00:44:40.360 --> 00:44:41.480
I can commit to this time.

676
00:44:41.480 --> 00:44:44.600
Like a 12 month membership is just a really long time.

677
00:44:44.600 --> 00:44:47.840
Like life happens, things change.

678
00:44:47.840 --> 00:44:49.680
I don't know what I'm going to be doing in October.

679
00:44:49.680 --> 00:44:50.520
It's January.

680
00:44:50.520 --> 00:44:51.360
Right?

681
00:44:52.080 --> 00:44:53.080
I have an idea, but I don't know.

682
00:44:53.080 --> 00:44:53.920
So there was just,

683
00:44:53.920 --> 00:44:56.240
even for people who joined the 12 month membership,

684
00:44:56.240 --> 00:44:59.040
it was just, I think a little bit too much margin

685
00:44:59.040 --> 00:45:00.160
for there to be.

686
00:45:00.000 --> 00:45:03.000
efficient, accelerated impact and growth.

687
00:45:03.000 --> 00:45:04.000
Yeah.

688
00:45:04.000 --> 00:45:14.000
And, and just from like a super practical standpoint, like from a financial standpoint, we said, Hey, here's three months for 2500 so that's like $830.

689
00:45:14.000 --> 00:45:26.000
A month is what we were valuing time with Bruce and Lindsay and actually we price it at 5000 and then we gave everybody like half 50% off because it was our first group is kind of how we positioned it.

690
00:45:27.000 --> 00:45:37.000
Let's take it like a you know $830, when we give them the 18 months, it basically took that investment and said, Oh, Bruce and Lindsay, hanging out with Bruce and Lindsay for the month is like 130 bucks.

691
00:45:37.000 --> 00:45:44.000
It's like we went from 830 to, you know, 130, and we didn't we didn't.

692
00:45:44.000 --> 00:45:50.000
It was. So we finished the way we devalued it, we devalued it.

693
00:45:50.000 --> 00:46:03.000
And so, you know, it was like, Oh, well, you know, anyway so so that's that was one thing and was was not just the, it was the kind of two parts it was like being overly generous but we thought we were being like very kingdom.

694
00:46:03.000 --> 00:46:11.000
Right, but we actually were making it work not just worse for us but it was, it wasn't actually beneficial to anyone like, well, and, and let me be.

695
00:46:11.000 --> 00:46:15.000
Yeah, let me be real real real real real with you guys.

696
00:46:16.000 --> 00:46:29.000
For me, I can't speak for you, but for me, it was a decision made out of fear, because I love spending time with these people we don't want to say goodbye to them, we don't want to say goodbye to them, and I didn't want to ask them for more money.

697
00:46:29.000 --> 00:46:36.000
Yeah, because I didn't know if they would decide if it was valuable enough or not.

698
00:46:37.000 --> 00:46:47.000
So it was easier to just gift it and keep people around, and, and it was fear lead. Yeah, so that's just, that's just me being real real real real.

699
00:46:47.000 --> 00:46:55.000
It's kind of embarrassing but that's the truth like the generosity was fear motivated which is not kingdom. Yeah.

700
00:46:56.000 --> 00:47:11.000
So, that's the one thing, just being overly generous and then the other thing is just, just the 12 months like we said like that was something where we, we, it didn't give us enough flexibility, but we it was too much of a rigid thing because all of a sudden

701
00:47:12.000 --> 00:47:30.000
January of 2020 2021 for the next 18 months we met every single like Tuesday and then and as you guys know some of those we did, we were like, let's do that let's do Tuesday and Thursday like we just kept like adding to it.

702
00:47:31.000 --> 00:47:46.000
So, anyways, it was, you get you get to learn from these mishaps. And again, everybody learned we learned to I mean, and other people, other groups who are part of the mentorship things we were looking at what they were doing and they were doing these 12

703
00:47:46.000 --> 00:47:55.000
months programs but they had hundreds if not thousands of people in the group. So they were charging maybe $1,000 for an entire year.

704
00:47:56.000 --> 00:48:09.000
Which is great but they had scale, you know, they had scale to so they were able to hire team members to run some of the calls they were able to have the extra admin they were you know they weren't they weren't doing all of it.

705
00:48:09.000 --> 00:48:14.000
And you know multiple times a week and everything like that so we just weren't there yet.

706
00:48:14.000 --> 00:48:21.000
And so yeah, so that's just it was just a learning moment so we would suggest not to do a 12 month membership.

707
00:48:21.000 --> 00:48:33.000
And I think thinking about membership you know think about monthly membership like, yeah, you, you know that you can commit so every month we're going to have X amount of calls we're going to meet weekly, you know, we're going to do mentorship calls

708
00:48:33.000 --> 00:48:46.000
or coaching calls once a week, and kind of, you know, when you have people paying for the month, you can commit to the month and then you should and then if you decide six months down the road like we're going to be closing out this program you can give a month notice,

709
00:48:46.000 --> 00:48:50.000
finish it out strong and move on to the next thing.

710
00:48:50.000 --> 00:49:07.000
I think another like sanity check as well as just when you're making an offer at a certain level, like you have authority in that thing that you've invested yourself personally so we were able to like, we had just a few months before that had made like

711
00:49:07.000 --> 00:49:17.000
$10,000 investment into another program. So we felt ourselves yeah we felt like we had authority to ask people for 2500 because we ourselves had spent 10,000 on another program.

712
00:49:17.000 --> 00:49:33.000
And we had authority at that at that level. Yeah. And so as we had done what we were asking people to do. Yeah. And I think that's important. Yeah. And just a year or two before that, like, we had never spent $1 on coaching for either one of us like we had,

713
00:49:34.000 --> 00:50:02.000
you know, our stories like we, we didn't even want to do a $19 challenge because we were like, well this is like a waste of money, you know, and we'd never spent money on ourselves like that so we kind of got into that world of like oh you can actually pay coaches to help you get places a lot faster and, you know, teach you all the, you know, mistakes and stuff so, and now like, you know, accelerate that through like we've done programs now like $50,000 we've done one of those and then we have to renew it and stuff, and that

714
00:50:00.000 --> 00:50:05.400
That like, it changes how you think about yourself and taking something seriously,

715
00:50:05.400 --> 00:50:08.360
so you show up and how you engage.

716
00:50:08.400 --> 00:50:11.640
And so now we're offering a $50,000 kingdom messenger program.

717
00:50:13.240 --> 00:50:14.920
But you know, it's helpful.

718
00:50:14.960 --> 00:50:16.800
Like it's going to be really good guys.

719
00:50:16.840 --> 00:50:22.000
When you have been coached and mentored, you gain, you know, how to then coach and

720
00:50:22.000 --> 00:50:24.920
mentor, like you have, you know what it's like on the other side.

721
00:50:25.280 --> 00:50:28.800
And so if you're not coachable, then why would you expect other

722
00:50:28.800 --> 00:50:30.520
people to be coachable with you?

723
00:50:30.520 --> 00:50:32.520
Like, that's important.

724
00:50:32.760 --> 00:50:40.560
But also we, we learned like, Hey, what does it feel like to be on a group call?

725
00:50:40.560 --> 00:50:43.600
Is it intimidating in this setting to ask a question?

726
00:50:44.160 --> 00:50:44.480
Okay.

727
00:50:44.480 --> 00:50:46.480
Like, are there ways that we can make that easier?

728
00:50:46.800 --> 00:50:51.280
You know, it just, it started to give us some insight and some wisdom on how to

729
00:50:51.280 --> 00:50:55.720
actually coach people and bring, you know, bring people out that maybe weren't

730
00:50:55.720 --> 00:50:59.720
extroverted, you know, like, and make sure everyone got time and made sure

731
00:50:59.720 --> 00:51:02.400
people were getting their questions answered and Hey, like, let's make sure

732
00:51:02.400 --> 00:51:05.600
that like, we have an email that people can reach out to at any time, you know,

733
00:51:05.600 --> 00:51:10.120
just, it gave us some things that when you're on the other side, you're like,

734
00:51:10.120 --> 00:51:11.760
I wish I had this in this program.

735
00:51:11.760 --> 00:51:15.040
You could then build it out in your program that helped that actually helped

736
00:51:15.040 --> 00:51:16.520
people's learning and development.

737
00:51:17.040 --> 00:51:17.280
Cool.

738
00:51:17.520 --> 00:51:17.880
That's good.

739
00:51:17.880 --> 00:51:20.520
I know, I know it was one question that maybe it's mothers.

740
00:51:20.800 --> 00:51:22.120
We have a hard stop at four.

741
00:51:22.120 --> 00:51:24.640
Yeah, we do have a hard stop at four today, but if there's questions, more

742
00:51:24.640 --> 00:51:27.960
questions, so, oh, I see Bridget's hand.

743
00:51:29.040 --> 00:51:29.560
You can unmute.

744
00:51:33.400 --> 00:51:37.480
Um, well, don't feel bad about the 12 months we offered lifetime

745
00:51:37.960 --> 00:51:39.440
without family stuff.

746
00:51:39.440 --> 00:51:43.280
So, um, but, but I was going to say something earlier about charging, you

747
00:51:43.280 --> 00:51:47.040
know, I come from a, from a background where we did everything in the church

748
00:51:47.040 --> 00:51:50.160
free, so we gave all the parenting, we did all the rest of it.

749
00:51:50.160 --> 00:51:54.960
When we started charging with the brilliant platform, it was amazing how

750
00:51:54.960 --> 00:51:56.480
much people took it more seriously.

751
00:51:56.480 --> 00:51:58.000
They valued what we were saying.

752
00:51:58.360 --> 00:52:02.400
And on each occasion, we always gave away a free membership to our community.

753
00:52:02.760 --> 00:52:06.720
And none of those people ever even opened the link because it was free.

754
00:52:06.720 --> 00:52:08.960
So it was kind of like, well, that wasn't even worth it.

755
00:52:09.480 --> 00:52:14.960
And so I think that also what we found in our experiences, when you offer, you

756
00:52:14.960 --> 00:52:19.360
know, you can work on your parenting skills for the next 12 months or lifetime

757
00:52:19.360 --> 00:52:22.360
as we offered, it's like, oh, well, we'll work on it next week.

758
00:52:22.360 --> 00:52:26.640
But when you say, you know, you can have peace in your home in 30 days or in 90

759
00:52:26.640 --> 00:52:28.760
days, people are very motivated to get into it.

760
00:52:29.320 --> 00:52:34.440
And so we've learned, you know, also the hard way that we were just making it too

761
00:52:34.440 --> 00:52:38.200
drawn out and, um, absolutely agree with you with the, with the funding.

762
00:52:38.200 --> 00:52:42.880
And I think there's a problem in, there's a religious church feeling that, you know,

763
00:52:42.880 --> 00:52:46.280
you can't charge for things because that's what everything comes free plus free

764
00:52:46.280 --> 00:52:49.600
babysitting and, you know, a meal on the way in and kind of thing.

765
00:52:49.600 --> 00:52:54.640
So we've had to undo a lot of our thinking just to realize that what we have can

766
00:52:54.640 --> 00:52:56.360
really change the parents' lives.

767
00:52:56.840 --> 00:53:01.120
And so, you know, even if we do overcharge and get less people, it's definitely worth

768
00:53:01.120 --> 00:53:01.280
it.

769
00:53:01.280 --> 00:53:03.640
So just to encourage what I mean, a hundred percent.

770
00:53:04.720 --> 00:53:05.720
That's good feedback.

771
00:53:05.840 --> 00:53:06.520
Hey, Marianne.

772
00:53:10.680 --> 00:53:13.240
I have a question about nothing to do with this.

773
00:53:14.240 --> 00:53:21.320
I got an email about the masterclass for making ads.

774
00:53:21.400 --> 00:53:21.880
Yes.

775
00:53:22.160 --> 00:53:26.960
But when, when I go on it, I've tried a couple of times that it's just a site, but

776
00:53:26.960 --> 00:53:28.240
there's no actual videos.

777
00:53:29.240 --> 00:53:31.200
Um, where is it?

778
00:53:32.320 --> 00:53:33.880
It's on Kingdom Messenger TV.

779
00:53:33.880 --> 00:53:36.240
So the link that we shared is the magic link.

780
00:53:36.320 --> 00:53:38.800
So you should, yes, I went, I went on that.

781
00:53:38.840 --> 00:53:40.200
I'll show you the page.

782
00:53:40.360 --> 00:53:41.120
Yeah, let's do that.

783
00:53:41.360 --> 00:53:42.960
We can add you to America.

784
00:53:42.960 --> 00:53:44.240
Just add you to the group.

785
00:53:44.240 --> 00:53:46.040
I think we'll just make sure you're in there.

786
00:53:46.400 --> 00:53:47.720
I was already on the group.

787
00:53:47.720 --> 00:53:49.120
I go right into it.

788
00:53:49.160 --> 00:53:50.960
I just don't see videos.

789
00:53:51.400 --> 00:53:52.200
Let me show you.

790
00:53:54.840 --> 00:53:57.200
Maybe, maybe there's something I'm not seeing here.

791
00:53:58.400 --> 00:54:00.480
I added my name, so I'm a member.

792
00:54:00.680 --> 00:54:02.480
Yeah, that's not, that's not right.

793
00:54:02.520 --> 00:54:05.320
I think there's no content part of this group for some reason.

794
00:54:05.600 --> 00:54:06.360
We'll look at that.

795
00:54:06.960 --> 00:54:07.440
Okay.

796
00:54:07.920 --> 00:54:10.520
And we can just add you to it manually.

797
00:54:10.760 --> 00:54:12.560
In fact, you could probably do it before we end the call

798
00:54:12.560 --> 00:54:13.360
and you can just refresh.

799
00:54:13.360 --> 00:54:13.840
Okay.

800
00:54:13.920 --> 00:54:14.240
Yeah.

801
00:54:14.240 --> 00:54:18.640
If anyone, if you have any troubles like that, also, you know, the group, send us

802
00:54:18.640 --> 00:54:23.080
an email, help at KMW support, and we'll, we'll get you in, um, this is like a few

803
00:54:23.080 --> 00:54:25.480
clicks for us to get you, uh, get you access.

804
00:54:25.480 --> 00:54:25.760
So.

805
00:54:27.800 --> 00:54:28.200
All right.

806
00:54:28.200 --> 00:54:29.560
We've got, what is it?

807
00:54:29.920 --> 00:54:30.800
I can't see that clock.

808
00:54:30.800 --> 00:54:35.680
Five more minutes in case there's any more questions or feedback.

809
00:54:36.320 --> 00:54:36.680
Yeah.

810
00:54:37.680 --> 00:54:40.600
And as, or if there's topics or things you guys would like for us to

811
00:54:40.600 --> 00:54:44.320
cover next week on our, on our last call or between now and next week.

812
00:54:44.320 --> 00:54:44.640
Yeah.

813
00:54:44.680 --> 00:54:46.760
There's like things that we haven't covered that you're like, I really

814
00:54:46.760 --> 00:54:48.080
want to make sure we talk about this.

815
00:54:48.280 --> 00:54:49.960
Yeah, definitely.

816
00:54:50.160 --> 00:54:50.840
Let us know.

817
00:54:51.600 --> 00:54:52.760
I've got one question.

818
00:54:53.120 --> 00:54:59.040
When you, you talk about people sending money in, I don't, I don't know if you've

819
00:54:59.040 --> 00:54:59.880
ever shared how.

820
00:55:00.000 --> 00:55:16.000
How exactly you do that. Yeah, you do PayPal or what do you do. Yeah, that's a great question. So, actually I did actually write this down I don't think we got to it so we would use something like like stripe is a great option.

821
00:55:16.000 --> 00:55:31.000
If you are doing something where people just paying one time for you and, and, and then that's it that's like a one time payment stripes great. If you're doing a recurring thing where it's like a membership $99 a month or something like that.

822
00:55:31.000 --> 00:55:39.000
You could do a subscription as well through stripe. There are other tools as well that will help you make a kind of a product page.

823
00:55:39.000 --> 00:55:44.000
I'll drop to them here in the chat.

824
00:55:44.000 --> 00:55:49.000
Another one called, it's called lemon squeezy.

825
00:55:49.000 --> 00:55:52.000
I think it's supposed to be super easy.

826
00:55:52.000 --> 00:55:54.000
Get it.

827
00:55:54.000 --> 00:56:06.000
That's what I call it and then stripe. These are both free services. And what they do is stripe will take about 2.9% of the transaction so on $100 $2.90.

828
00:56:07.000 --> 00:56:25.000
And then lemon squeezy takes about 5% of the transaction so $5 on 100 so both are, in my opinion, very much worth that small percentage for what they give you, because you don't have to go set up complex stuff and all the security liability is pushed to them

829
00:56:25.000 --> 00:56:30.000
as far as like the credit card goes and how it all works.

830
00:56:30.000 --> 00:56:34.000
The only one I've heard of is PayPal.

831
00:56:34.000 --> 00:56:39.000
You can certainly do PayPal. We did make PayPal available.

832
00:56:39.000 --> 00:56:44.000
We use click funnels to then send people to PayPal.

833
00:56:44.000 --> 00:56:51.000
I think, you know, are there any cons some, so the benefits PayPal is that it works globally.

834
00:56:51.000 --> 00:57:01.000
A lot of people like PayPal if you're outside the US and so that's what we, we didn't do that our first challenge and the second challenge we did it, and like more than half our transactions came through PayPal.

835
00:57:02.000 --> 00:57:14.000
International group. Yeah, and I think there's some protection in there as well if someone pays $37 for your thing and then they feel like it was a scam or something they can basically get the money back some way.

836
00:57:14.000 --> 00:57:19.000
So I think people feel a little more comfortable giving you their money through that.

837
00:57:19.000 --> 00:57:26.000
Certainly you can set up, you know, a product or you can request payment from PayPal that way.

838
00:57:26.000 --> 00:57:37.000
We do use, we use click funnels to do like our, our pages I click funnel our funnel pages, and they have a PayPal integration so that it kind of just is all on one page that's really easy.

839
00:57:37.000 --> 00:57:42.000
But those are all, all three of those are really good solutions.

840
00:57:42.000 --> 00:57:54.000
What's nice about the lemon squeezy and the stripe option is you can kind of get these really cool checkout pages where you just send someone a link, and it's branded looks pretty has all your stuff on there.

841
00:57:54.000 --> 00:57:56.000
You don't have to go make a funnel.

842
00:57:56.000 --> 00:58:05.000
I try to avoid even bringing up click funnels like on this on this level because you don't really need it for any of these three steps.

843
00:58:05.000 --> 00:58:11.000
Definitely helps when you're scaling there's some other tools but it is very complicated to set stuff up through there.

844
00:58:11.000 --> 00:58:16.000
Just a lot of rabbit holes to get stuck. Okay. Yeah, thank you.

845
00:58:16.000 --> 00:58:27.000
I'm probably going to make a video on lemon squeezy I just told Lindsay this before the call, like a tech Tuesday video so that'll just be on the channel somewhere, because I just been playing with it the last week or so it's pretty, it's pretty

846
00:58:27.000 --> 00:58:29.000
cool. Yeah.

847
00:58:29.000 --> 00:58:43.000
And just one thing is I don't think I closed this loop but I said where do challenges fit in so that second step when we talk about doing live trainings there's kind of this sub step, if you wanted to go ahead and do a paid challenge, like, you know, 27 $37

848
00:58:43.000 --> 00:58:58.000
or something easy entry, you could do it. That could be your second step to, but we would, if we did it all over again we would start with the free live trainings before we would ever think through a challenge because that is less output on us less admin

849
00:58:58.000 --> 00:59:12.000
and there's people that that's all they really need for a taste and see to then join your, your membership your intensive program, or by the product that you're wanting to sell so we would, we would start there but you can certainly also do a challenge during that

850
00:59:12.000 --> 00:59:19.000
step is like a paid challenge during that step, it's a little bit more robust like a three day something. That's great.

851
00:59:19.000 --> 00:59:27.000
Awesome. Hopefully this is helpful if you guys have questions and comments you can always jump into the Facebook group we can keep the conversation going. So, we'll see you next Tuesday.

852
00:59:27.000 --> 00:59:28.000
Bye guys. Yeah.