And we can hear you, but we can't see you.
Can't see what's going on.
Welcome everyone.
Good to see you guys. As always, I'm very happy to see you guys and be back with you. Thank you so much for your prayers.
We are, we're getting back to normal.
And I felt held, it was a rough week but I felt held by your prayers I really appreciate just knowing you guys were lifting us up and super gracious to move things around and move calls around everything like that we really appreciate you guys so much.
Does anyone have a praise a Thanksgiving before we, we get started. I always want to start with some good news.
I guess I can jump right off for it. I'm really thankful that I got my book done.
I've been also working on this course that has changed about 1000 times in three weeks.
And the thing I really want to celebrate is, I was told by someone, hey look, you should do a workbook for your challenge. I didn't hear challenge I thought, because I was talking about don't going live on Friday, so I can do that.
So I've been doing it. And at first I'm going, God, I don't know how to do this. Then all of a sudden as I was putting things in. There was an order that I'd never seen before.
Three chapters done today.
Sometimes you see that that framework and then you're like, Oh, that's the framework, this needs to go here and that needs to go there, it's the power of possibility to like what you know as sons and daughters of God like what we choose to put our intention towards
and what we put our focus towards. I feel like it opens up possibility so Walter you're like okay I'm going to, I'm going to go for it I'm going to start I don't know, I don't know what's gonna look like I'm going to put some intention behind it for my focus
and then three chapters opens up all sudden so that's super encouraging for me to hear. Thank you for sharing that. Hey, Amy.
I was not supposed to be here today, but, but I really I wanted to share something that the Lord is really, he's pouring out on the backside of my father in law's passing he passed away suddenly.
A couple of weeks ago, and we had all been with him for Christmas. We were going to be seeing him our plan was to celebrate his 100th birthday on April 23.
And he was a very godly intentional man who chose to live an extra two years after he parted suddenly with his wife of 71 years my mother in law.
And
all for my kids, and my husband spoke at the funeral. It was such a testament to the life of a man who walked with God.
But as we were leaving the burial.
I was very, very emotional the entire day I was surprised by, by the emotion that I felt, and I'm realizing it was my spirit. I mean like I was so stirred in my spirit and as we were leaving the cemetery.
The Lord spoke to me about the power of the word.
And he was the son of a Presbyterian minister in the, the interim pastor that that finished up the service gave a benediction and she said the word benediction means good word.
And she said his Frank Ryburn's life was left a good word.
I happen to know that there's just this little segment of the family I don't know the history on it, but there are some.
They're not just unbelievers, they are.
I mean like they're one of them is just you know about a atheist and he's the only he like we are the only family he has and there are a couple more cousins that I ended up having a lot of just sweet interaction with nothing deep.
But as I was leaving.
I, I realized that the seeds that were sown through his life, but also through the, the legacy that he leaves through his grandchildren because there were like eight of his grandchildren that spoke.
And, and they were speaking the word I mean you know I mean it was just, it was, it was amazing.
went into soil that was cultivated by the love of God in a man who did not buck and twist against
the love of God for him and his walk with God. And I believe with all my heart that
those people who were so surprised by how blubbering they were the whole weekend,
that Scott's dad and the legacy that follows them, and oddly they don't have much family
left, like we're it for these three individuals, has led them to the love of God and to the Savior.
I'm absolutely certain they'll be in heaven. Yeah, it really is the power of a life yielded
to God in the seeds that sow through us, even without our any intentional conscious
steering of where those seeds are going.
It's the power of partnership. Partnering with what he's doing with you and it's scattering seed
on what he's doing with others, but you don't have to control the outcome and that's very freeing.
It's how many of us try to control the relationship and the outcome and the narrative
and how this person sees God and we carry it as a pressure and a dread, not often as a delight.
So I love that testimony, Amy. It's amazing. It's power of legacy. Seeds sown that we might not on
this side of earth see the fullness of the harvest, but it's happening. It's multi-generational
and it has a multiplication effect. It's pretty powerful. Thank you for sharing that.
I love that. Perfect way to start. Yeah. And just also to tie it in, that's what we feel so
significant about this opportunity we have with the online space to leave this legacy to share
because there's so many seeds that you guys are planting every week posting. And every now and
again, you'll hear them from comments and stuff, but there's way more that people are getting
impacted by who you may never have a touch point. They may see a video being encouraged and then
you never hear from them or you don't even know. They may not even follow you. They may just see
something from you, be impacted, gets the Holy Spirit. You don't know what the Holy Spirit's
doing with each person in that moment. And so I think it's just really exciting to see where that
could go. It's beautiful. I love that. Let's say one reason that I am or the reason I'm here
is that a snowstorm just, I mean, you know, like not very many hours North of us was forecast. So
we left last night to get back home and they are, they're getting covered up with snow and we're
just getting rain. So, and I wanted to be here so bad today. Thank you Lord for the snow.
We're glad you're here. It's amazing. It's sunny in Georgia and 50 degrees. So
no snow on the horizon. Well, we've got two more of these advancement calls and we are,
what's the word? We're kind of wanting to make sure we give you all we've got,
like leave nothing unsaid. And one, as you're talking through like this call.
And we'll just, I don't have any standpoint yet. It's called next call. So if you haven't
booked like your, any, your last call with Lindsay, this would be the time to do it.
We're trying to like basically have those, get those all done before the 31st. And then any tech
calls that you guys want, we can always book those as well up until the 31st. I just remember those
are available. Yeah, absolutely. So yes. And I continue. So did it. So we were talking about,
you know, we, we started off this journey with you guys talking about advancing the things that
the Lord has put on your heart to partner with him in this year and beyond. And a lot of the
feedback I've been getting from, from most of you, not all of you get some are in different seasons,
but having this desire to build a community around the revelation and testimony it is that you
specifically carry. And many of you have said, some of you have said, I think it's a local
community. Like I think it's in person, but the rest of you who have been thinking that way have
the have said, I think it's this, this online community. And so, you know, Bruce and I, we
realized I had an interesting moment because on the 22nd, you know, how Facebook will serve you
up a, Hey, three years ago today, two years ago today. Well, two years ago on January 22nd,
I got my ad. I, I, it was like you, you had launched your ad for the very first team,
the messenger workshop two years ago on this day. There I am. Do you want to show it?
No, it's, I mean, you can, yeah.
This is it. So January.
You're only 22, 22 days ago this time.
So, so I sent it to Bruce and I was like, Oh my gosh, can you believe that?
Um, that was two years ago.
It feels like a lifetime ago in many ways.
And it also feels like we just did that yesterday.
And, um, so we were talking about, you know, if we were to start all over again,
like if we were in the seat that you guys, some of you guys are in of, Hey, I'm
thinking about doing this for the first time.
Like what, how would we do it?
Like we were launching a new online community in 2023.
How would we do it?
So we want to talk a little bit about that.
Some of the mechanics of that, some, some practical things around that.
And, um, maybe there'll be some questions too.
Like, well, how do you do that?
And I think peppered into this conversation will also be things
that we, we wouldn't do.
Like if we tried the things that we tried or like that was just too much effort,
too much output, not enough input.
So we're going to be sharing that today.
So if there's questions that pop up, let us know you can comment as we're
talking, so you don't forget and we'll, we'll try to stop as well and get
feedback, but we thought that would be a good conversation because it
would cover a lot of ground.
Um, and I think a lot of like good stories and tools and
resources will come out of that.
So, um, do you want to start with, this is kind of like what the
framework would look like if we were starting today, like we're going
to start a new online community.
Yeah.
This is probably no surprise to you guys.
The first step.
Yeah.
And we're just thinking, you know, we're constantly looking at
like, what are we doing?
We're planning out 2023.
So we're like, actually, this is a great time to kind of zoom out for a little
bit and just say, okay, if we didn't have anything right now, like where'd we
start?
Cause that's a good thing.
And the first thing to know that it is possible to start, uh, you know, a
movement, a community in 2023, it's not like, oh, well that time has gone.
There's like, now there's too many communities.
Like there's always room for more communities.
That's sometimes just encouraging that, like, even if you're just starting
today and none of you on this call are starting today, that's the encouraging
thing, right?
Because our first step in this whole process would be build an audience.
Like a lot of you already doing that.
You've got thousand plus people following you in different places.
Uh, the goal here is just to get eyeballs, get attention, uh, where that is
the, the most, um, that's the biggest, like scarce resource right now is
people's attention.
It's not even that they'll like pay for a book or pay for something, but it's
just getting, you know, them to stop scrolling, Scott, stop that scroll and
then pay attention to you for just a few seconds to hear something.
And I would say it's building an audience around the topic at hand, right?
The thing that it's not just, it's not just doing silly dance videos and hey,
now I have a thousand people and now I want to write, now I want to do this
Bible study, right?
Like it's building an audience that has an interest or can be given value from
that revelation, that testimony, the content that you carry.
So we, we technically didn't do that specifically for kingdom messengers.
We had the posture audience, but I think that if we were to do it again, we would
start by building that audience and starting to give value around that
kingdom messenger topic, like people who are interested in building kingdom
channels, people have a message during in their heart, we would, we would take
some time to go ahead and build an audience around what we then wanted to
bring them into a workshop around.
And I think that the, I think it would have made everything much easier.
Also, it would have, I think it would have accelerated the scale much quicker
because we wouldn't, people wouldn't have had to filter through like, Hey, I
really like, I probably did get some people from the posture community, but
maybe they joined the challenge because they just liked Lindsay.
I mean, that's some of the feedback we got like, oh, I just wanted to
see what you were doing.
I'm not really interested in running a pod, you know, a podcast or a
challenge or a non-challenged channel or being on social media.
So that's great.
Come hang out with us, but it wasn't.
We're interested in building into people that are wanting to do
this specific mission with us.
Right.
So it just would have, I think, scaled things a little bit quicker.
So you guys are already there.
You've done that, but it's not something to overlook and it's not something, it's
not a small thing because it is the first thing that we would tell anyone to do
before they try to do the larger online community piece.
Yeah.
And, and for this as well, like this doesn't have to be something that takes,
um, years to, to build that audience.
Like if we were starting it and January 22, you know, 2023, this, this, uh, like
basically two years later, I would spend the first few weeks running like ads,
like we, and if you can watch out, I'd watch the, um, the Facebook ads masterclass
that we made available a lot, uh, two weeks ago, um, or last week.
And, uh, you can, uh, I would basically promote those posts.
So those organic posts that you're, I would just push it into people's feeds
of people that you think may need it.
Um, again, not spending a whole lot of money, but maybe 25, $50 a day
for maybe a week or two.
And it would just, that's a lot of money.
Well, you can spend $5 a day for a week or two.
The point is that you, $25 a week, maybe it's up to you a week, but a day.
I would say like, it's up to you as it's as the thing with ads, it's like a car,
you can hit the gas as hard as you want.
Yes.
You're going to run out of fuel faster if you just floor it, but there's, there's
some, there's, you know, you gotta have to just see, you know, what, again, that's,
that's something where you're sowing into your ministry, right?
Again, we have to go back to that mindset of like the, this is something
if someone else was saying, Hey, I'm going to go reach the lost and reach
all these people and help them take on this new mindset, would you mind
sponsoring me for $500 a month to go do this missions work somewhere?
We're like, Oh, here's $500.
But then when it comes to giving Facebook $500 to push your content, we're like,
everybody has a problem with that.
So I don't have a problem with it.
And, and, and I'm only saying it because this was great because there was two of us.
I didn't have a problem promoting Lindsay's content.
So I just went in there and we just, we just promoted stuff, but, um, that's
what I would do to, to grow this quickly.
Um, is to get a lot more attention, a lot faster.
Again, you can spend no money and you can just spend time and build it slow
and steady that that works just as well.
Um, and in fact, potentially better because people are kind
of with you for a lot longer.
But, um, this, I just want to let you know, like if you, if you're like, Hey,
I want to do this in the next few months, like you can ramp this up pretty quick
and have this all, everything we're talking about kind of in a month or two.
And one thing that I think building an audience would have saved us from is the
output that we gave those first couple, um, workshops that we did.
The very first workshop, we still laugh out today.
It was seven days long and we literally gave people like everything.
We would do so much.
I mean, think like, yeah, like, Oh, Oh, you like, Oh, maybe you want to also
do affiliate links from Amazon.
Like we were just, we were just, so what it would have saved us was
if he was not being ahead.
Cause he was there and it's, it seems really generous, but I think it
overwhelmed, it overwhelmed a lot of people too, when you're just wanting
them to get launched with the first thing, you don't need to give them the
50th thing they should be doing.
Right.
And so it was a lot of output for us.
It didn't translate as a lot of impact necessarily other than, Oh,
that's really good information.
But as far as getting people doing something with it.
So what I think building an audience would have done is we would have
started to get feedback and questions from people that would have given us
an indication of where they actually were at and what they actually needed help with.
So we would have known if we had been running a social media channel for six
months or, you know, running ads and getting a big audience, like questions
would have been naturally coming in.
And we would have seen like, man, probably the number one question people
have is around the mindset of, am I qualified to do this?
And we would have realized we just need to make a whole entire workshop,
helping people shift the mindset around qualification and taking away the
barriers, like the superficial barriers that they have in their heads and their
hearts about, am I qualified to minister the gospel and can I do it online?
Like tech savviness, all of those things.
So we've noticed that we've done that over time.
We've taken what seven days and we've moved it into like a three day challenge.
And we, we spend a lot of time on mindsets talking about the internet
as a mission field, like no other, you know, talking about identity and
partnership with the Lord, talking about just the basics of what you need to get
started, Hey, you got your phone.
Great.
But we wouldn't have had to get all, we wouldn't have to get all these things.
We went too wide.
And so it didn't always translate as impact.
So that's just, I want to use that as an illustration of, okay, well, why is this
so important because you're going to get some valuable feedback that's not going
to change your content, but it's going to sharpen your content and that's going to
save you a lot of time and trouble.
And I think it's going to translate as actual like effectiveness and impact on
the other end of people actually taking action on what it is that you're sharing.
That's good.
Yeah.
And so kind of that second phase, like we were building number one is building an
audience.
Number two would do host some sort of free live free training.
I'm like Lindsay saying here where you can actually focus on these mindset
changes and not on the tactics.
That was a huge thing for us.
Like we went all in on tactics, especially in those first few challenges.
I took one of our, our friends to like identify this and they're like, Oh my
gosh, you're giving away too much of like the step-by-step and what people really
needed to do was to have like that mindset shift of like, Hey, I can be a
kingdom messenger online and I can, we can bring transformation using online
as, as a mission field.
And then here's the first couple of steps to do that.
Yeah.
Like use my phone, start, start recording content, start posting it online.
Like not overcomplicating that process with all of the bells and whistles
and extra things that you can do.
Yeah.
And it could be different for your thing.
If you have some sort of breakthrough, like if Lindsay was doing one for
posture, it could be like, Hey, I can live in perfect peace.
If that's just, they just need to know that it's a possibility, walking it out
and living it.
and changing that, that those habits and all those mindsets, it's going to take time. But
if they can just grab onto one big idea, that's kind of the main thing. And it's not that it's
impossible. And so these live, these like free trainings, you know, say they're like 30 minutes
long. It's not about necessarily trying to sell people or convince people on an idea, but it's
getting them to say, it's not just possible for this person that's teaching me, but it's actually
possible for me. Like that's the shift that we want them to begin to take is like, I can do this.
It's not, um, you know, just the few elite people, spiritually elite people that can pull this off
or whatever. It's like, no, this is for me because once you have someone that has made the choice
of change, things like tactics or action steps are much easier for them to begin to engage with
and act like take action on. If you're on, you know, if you're in like, say you're in an intensive
and it's like week five and you're still trying to get them to change their mind on the fact that
they can actually do this. Like that's going to be a very immovable person. So that's why you want
to do that very, and those introductory things of like focusing on mindset, focusing on them,
shifting their beliefs out of can't into can, and why that's why it's possible and back it with the
promises of the word and speak into their identity. And it might feel very basic for you because
you've already made that shift, but you'll be amazed at how many people haven't made that shift
yet. That's really good. Yeah. And, and this is something that, um, you know, just from a practical
standpoint, you know, you could literally just, uh, host, uh, it could be a zoom link. You could
set up, uh, a zoom meeting and in zoom, they'll give you a link that people can use to register
for that call. So you can capture their email and then they can get an, uh, a reminder that
it's starting. So you don't even have to set up a lot of the infrastructure. Zoom's a great tool
for that was what we used and we're still using it today. Um, you know, you could, as it can be
as simple as hosting it, like in a public Facebook group or streaming, like to your YouTube channel.
Um, so YouTube's great. Cause it's kind of connects to all your other stuff or streaming
it to your Facebook page where you already have other content can be great. Um, and so,
and that's something where you, it's just, it's a, it's basically, you're giving your,
your community a way to, uh, an opportunity to connect more closely with you. So they're
following you. That is amazing. Like, Oh, they're hosting this free training. Well,
I'll get to be on a call where like, maybe I'll get some more, you know, it'd be more,
I love everything this person is saying. So now I'm going to like jump in and like,
you know, go, you know, meet kind of get closer to connecting with this person.
Yeah. Um, and I would say like, if you're someone who's like, man, that just feels,
you know, I've never done something like before, like, don't let that hold you back from doing it.
Just do a live and engage in the comments, right? Like if you're like, I don't know if I want to
host a zoom or that seems like too much admin for me, pick up your phone, go live from your phone.
Yeah. With all the tech and everything I was saying, get on and do live. And then, you know,
say like, Hey, if you have questions, like I'll be in the comments, even after this live is over,
like, be sure. And just do that a few times, get that rep in and, you know, keep it as public as
possible. Right. So like, you can host it on one of your social media channels or like in a public
group. Um, but, but you want, you still want that reach to kind of be far and wide. And so it's just
kind of the next layer of like narrowing things down. We did this, you know, cause again, we're
kind of, we're doing it as we went, like we did it all over again. That's how we would start. But
we, you, you probably, we were with us in July when we did like every week, we kind of did a
free training in our larger community of like the 1500. Um, so it wasn't our private group,
but we had built that. If we didn't have that, we would just do it publicly on the social media
pages. I think we did it on a YouTube and we did actually now you're saying we just went public.
We went public on our YouTube page. We streamed it into our YouTube page, but we also streamed
it into our community. And we just all, if you go back and watch those teachings, it was all
around mindset. It was all about talking about the internet as a mission field, like no other.
And it was talking about going from zero to 10,000 and we were talking big chunks of mindset
shifts with people. So we weren't going deep into the tactics, but it was getting people to think
bigger than, Oh, I'll launch a social media because the fear of the fear is I'm going to
launch and no one's going to watch. Yeah. So when you do a training on here's how to get from zero
to 10,000, here's how to build your tribe of zero, 10,000, like people are at least paying attention
to that and kind of asking themselves the question, like, is this actually for me? And then we just
talked about this. We talked about some stats around social media. If you remember, like,
this is how many people are on social media. That's how much time you're spending on social
media. Like some people wouldn't even know that some people still thought that there was just,
you know, teenagers on social media. And I want to reach 30 year olds. You're telling me that 40
and 50 year olds are on social media. Yeah. So like we just, we, cause that was the feedback
that we had got from all those workshops that we had done that we would have gotten much sooner.
Had we been building our audience all along and that's what that looked like. It was just a 30
minute, 60 minutes. Some of
might have gone 60 minutes, but yeah, short trainings, anyone can watch and we did that
several times over in July. And if you feel up to it, you can do some Q and A as well. Yeah,
that could be as, as safe as you looking in the comments and just seeing what the live comments
are and then answering some questions. You could, it could be, you know, all the way to having
someone like on a zoom call and just, you know, ask questions that way, but it's a way to connect
with you. You're not making that available every week. It's more like it's, you kind of want to
have some sort of scarcity with that in that people need to kind of wait for the next one
and then get on that. Cause it's, it's, it's a free training, right? So you don't want to do it
like, um, two, two building into the end of it. Like, so we said for the month of July,
we're going live every week, but we, it wasn't like we're going live every week for the rest
of the year. So there was that like time limit of like, Hey, join us in the month of July.
Cause this is what we're focusing on. This is what we're going to be sharing on. And so we
weren't doing that like indefinitely. Yeah. And I had just a piece of wisdom. Cause I know Q and A's
can sometimes scare people. Like, I don't know what people are going to ask. And you know what?
Sometimes it is awkward and you just got to, we're all leaders here. You just got to lead through it.
But another fear that people have never kicked anyone off. No, no, no, no. It's never been
inappropriate, but you know, sometimes just awkward. It's one thing we were scared of.
And in the last two years, like we've never had anything that was like that awkward or we had to
like kick someone else. Right. Like, or it like shut us down or like we were stumped or anything
like that. If you get a question and you don't know the answer, you can just say, I don't know.
I don't know about that. And if it's something that you feel like, Hey, maybe I could get the
answer to that with 30 minutes of research. You can say, Hey, I'll, I'll tag you in the comments
after this. You know, I see your name. I'll tag you in the comments after this. I'm going to like
look that up for you. Cause I think I know what a good resource for you would be to help with that
question. But if you don't know, you don't know, you don't have to know everything. And other
fear people have is like, what if nobody has any questions? Cause sometimes that happens.
So a good piece of wisdom is to have in your tool belt, two or three very common questions that you
get asked often again, utilize the audience that you're building to get some feedback. So if no
one has any questions, well, I do some of you might not have asked this question, but I get
asked it quite a bit. So I'm going to go ahead and make sure I address it. And then you, you know,
talk about, so you've got, it kind of fills the space and maybe that will give people a chance
to gather their thoughts. Maybe it'll spark a question to somebody else, but if it doesn't,
that's fine. Just have two or three of those that you can like speak into teach, give some extra
bonus teaching time. And then you can end after that, if nobody has any questions. So it's very
easy to combat those things that typically will hold us up from opening up that line of Q and A.
Yeah, I think. And, and so that's, that's kind of the best that's phase two, I would say. So we've
got build an audience, we've got the live free training. And then really what you want to do is
have just a third part of that, which we want to have some sort of paid membership that you would
want people to be a part of. So that could be an eight week program. It could be a 90 day program.
It could be, you know, a monthly program that people join. There's some do's and don'ts of that,
which we'll get into. But the, where the connection point comes, as you can see, there's,
there's, I'm on social media, building an audience, and then there's an invite in your
profile link, or you make a video and you share it with your audience of like, hey,
tomorrow night, not, you know, 7pm, I'm going to be live, I'm going to, you know, join this thing.
And so, and also, you know, in that building, if you remember, I skipped over this bullet, but
building your email list as well, like right from the, from the beginning, so that you can
announce things and email everybody and say, hey, tomorrow night, hey, we're going to be live.
That can be very helpful. So you did that you got, then you kind of invite them to get into
the free training, and you can help them. And again, you're helping people at every level. So
like, if they decide to not come to the free training, they still got awesome value from your
audience, like your social media, social media stuff. If they come to the free training,
and they don't take the next step, that's okay, they're still going to have some big aha moment
where you can help them and they're going to shift kind of their own thinking on something.
But you can use that end of the training. So typically, what we'll do is like right before
q&a, or before we do like a giveaway, or whatever that thing is that we're getting people to stay
till the end is we'll just take three to five minutes and make an invitation. It's not a sales
pitch. We try, we're not fans of like being too pitchy and like salesy. But we like to make an
invitation like, hey, we're doing this group, it looks like this. This is how it works. This is,
you know, what's all involved. Here's some of the testimonies that are coming from this group and
some of the results. You're welcome to join. If you're interested, just click this link. And
you know, we can do a call or we can sign up or whatever the next step is. And then when you're
done, you're like, great, let's get to q&a. And then you kind of, you know, forget about that
and go right into just like now like serving.
serving people. That's just a nice like practical note of where to slot that in. And then when you're talking about so then as far as the paid membership goes, that can look like what we're doing here it's like weekly calls, you can have a private
Facebook group that's just for these people.
You can stream into tribe social group if you want, you could, you know, there's different ways to take payments and stuff like we definitely would make this paid, because it also doesn't it doesn't really needs to be a difference from that free
training so you're doing the public content with the social media stuff, you're doing the free training which is longer format, you know a little more, it's live and interactive, and people can also watch the replays of that course if it's on your YouTube
later and watch it. And then you're inviting them into this like paid membership so so you invest in them you invest in them you invest in them now they have, they have to invest in themselves and themselves because, and we've talked about this many times
but there has to be that exchange, I believe, for there to be that mutual beneficial connection so that there actually is transformation, both are taking it seriously etc.
So, I do want to go back to one thing that you talked about because this is something that has been hard learned I think for me, when it comes to making the invitation because I would give everything away for free.
If, if Bruce will let me, and that is not a good thing.
Because a lot of that is actually fear based, and it's actually based on insecurity, because we get to a point where we give give give and give and then when we're asked for the investment to be mutual.
We tend to back off. And I'm saying we I'm saying like this is like psychology like one on one like people in general, like when they're when they're going to make the pitch when they're going to make the invitation.
It's internal like taking a step back, and it's because there's a lack of confidence and typically it's a lacking, it's not a lack of confidence in what they're offering, because you've invested yourself in it right like you believe in what you're
offering, but it's, it's, it's an it's an internal identity insecurity of like, am I worth it. And so I would encourage you guys like if you're as you're building and you find yourself like kind of hitting against that resistance.
Process that with Holy Spirit, call it out for what it is like this is insecurity me this is fear and and pluck that out and, and, but has been the most helpful for me is actually putting action behind that partnership process Holy Spirit, because
it's one thing to pray it away. But it's another thing to test that faith right of like, can I actually do this. So it doesn't mean it's going to be always easy, but it will be rewarding for you to break through that barrier of, like, I believe in myself
I believe in what I'm doing, and I will, I will do this scared if necessary. The first couple of times to build that faith muscle that what I offer is valuable.
Because it's all it's all easier when it's free is what I want. Well, I just want to point that out like oh yeah I'll do a free training and I'll do this and like, you know, we get kind of past the shyness of that.
But what we would, what I'm glad that we did, and that we would continue to do is we wouldn't, we wouldn't let that free training, go on indefinitely right like I'm just going to do that I'm just gonna do free trainings this year I'm just going to do social
media, and I'm not going to do any like product or services like it just doesn't, because unless you have like a straight word from Holy Spirit that that is not for you this year, most likely that is a fear based decision.
And I would say like, it's actually like it's irresponsible not to make an invitation to sell something that membership, because one, one of the people I heard this from who does a lot of coaching is like every time you, you do the social social media posts,
they're excited, they've now like thinking about this concept, and they're like this is great again, I'm starting to like, think about this.
You go do the live training. Now they're excited now they're like, this is amazing. I want to live this way I want to do this thing that you're encouraging me to do like.
Now you've created a new problem like you've opened them into this new reality and then if you're just like, okay cool like we'll see you on social media again you're like wait but yeah you're leaving me like you got me all excited and now like you know so you want
to make sure like you want to kind of commit to this that that's kind of where this goes, is that there are going to people who want who are really interested in the breakthrough that you're you carry, and they're going to want to get there as fast
as possible yeah they may be able to watch, you know your social media or your free trainings for the next few years and maybe get some breakthrough that's definitely possible.
But if a lot of people want to get that accelerated, they want to, Hey, can we meet each week?
Yes.
I have a group thing.
It looks like this, you know?
Yeah.
And again, I mean that this is for us, like we really believe in this because we've told
you guys this before.
Like we believe people there are, there is a desperate need for more spiritual fathers
and mothers across the board.
Like there is a desperate need for mentorship relationships in the kingdom and we can't
be hands-off.
Yeah.
So again, this is, you guys know that all the disclaimers, all the writers are in place.
You follow the Holy spirit.
Our hearts are to bring people to a place where they can operate fully in a, in a mentorship,
in a spiritual father and mother role.
And we feel, we believe social media is a step into that.
We believe building an audience is a step into that, but we don't think it's the whole
process.
So, so you guys are going to be led in different ways.
So maybe you have said like, I want to do this locally.
So when you said, I want to bring people into courses and products and do it that way.
That's fine.
It's good.
It can have different expressions, but do not sell yourself short.
Don't stop.
Don't, don't stop it too quickly out of fear.
That's all I'm saying.
Like don't let fear hold you back.
If that, if that is, if it's other than a word from the Lord, like what is holding you
back?
Right.
Are you tired?
Are you afraid?
Are you not sure how to move forward?
Like we need to, we need to break, break, break, break, break past that barrier.
Yeah.
And.
Absolutely.
And we just, I helped one of our friends just did like his first sale.
We're helping him sell a product online and he'd never sold anything online.
He was running some Facebook ads and these people like these strangers on the internet
gave him money for this, this product that he created.
And it was, it was literally like, I mean, he was, he was in tears when he called me.
I think he had a spiritual experience and he's a believer and, and yeah, it broke something
off of him.
Cause it was this thing he's like carried around for like years as an idea.
And I was just like, Hey, just, just do it.
Like just sell it, market it, do the thing.
And he got it now, you know, he's got 10 or 12 sales in the first couple of weeks of doing
it, which is, which is awesome.
And, but it totally changed his perspective.
As far as like, what is possible in that, that, Hey, that thing you carry, like is worth
something.
Like it was the, the, I think the craziest thing for us was probably like the running
our first challenge.
Cause we thought maybe like 10 people were going to show up and then we had 250 people
and they all paid, I think $50, $47, I think 37 or $47.
And so, you know, it was, so whatever that is like 40 times, sorry, I did math real quick.
Yeah.
It was about $10,000, like just for the tickets to do the sale.
And we spent about 6,000 on ads through that process.
So we'd, we'd never spent that much money on ads to begin with, but we use the ticket
sales to pay for the ads and that's how we did it.
And, and kind of made, we had made $4,000 and we hadn't even started the training yet.
It was, it was that cause we'd wake up in the morning and there was all these like sales
that had happened overnight.
That's it.
That will, that will change like what you think about all this stuff when that happens,
because it's not that like, it's not the money it's that you weren't even aware that that
was happening.
And next thing, like money is showing up in your account.
It's truly like automated.
And as we're coming from the service business, we were doing everything by the hour, we were
agency world.
And so that was a big shift for us to start to sell products and, and price things based
on value.
So, and of course, like once we, you know, did our first offer and then people actually
said, yeah, I want to commit, I want to apply for this thing.
We had 25 people or so.
So yeah.
And then I think that program at the time was 2,500, right.
For the 90 days.
Yeah.
That was the first offer.
And now we've got Monica and Walter and Xavier, I think all three of them were on that first
one.
Yeah.
I'm sorry for forgetting anyone else.
That was part of that.
Well, I'm just looking at who's in here still.
So Walter was there yet for sure.
But it's, it's significant and it, and it's not, I just, I think I want to, it's not,
it's okay if it's not easy.
It's okay.
If you feel challenged, it's okay.
If it feels uncomfortable and maybe a little awkward.
It felt very uncomfortable.
Like we were both very, very nervous before we made that first offer.
100%.
Well, we were nervous starting out the workshop and even just doing anything paid.
It just felt so it's just new and that's okay.
But Lindsay was eight months pregnant.
Let's just give her credit for that.
It was very uncomfortable in general, just every day, all the time.
But so anyway, what we're hoping to do is kind of just get past that.
Any type of resistance of this is a growing and scaling something where there's going
to be this mutual investment back and forth between you and the people that.
you are ministering to, you're mentoring.
It's extremely significant.
It's not to be overlooked.
And it's definitely not to,
let's not continue to push it off, right?
If it's fear that is making us do that.
So just to kind of give you just a really quick summary
of those steps, and you might be wondering,
well, where does challenges fit in?
So we'll talk about that as well.
And as you're talking about the membership thing,
I was gonna just mention this.
Oh, the don't.
There's a couple of don'ts on the paid membership.
Let's give you some wisdom around paid membership.
And just know that obviously with integrity,
when we made an offer, we stuck to it.
And in fact, we like, so there's two things,
because they're gonna think of more as we go through it.
But the one kind of big mistake we made at one point
was I think in September,
or it was the second or the third last one.
So I think it was, I think it was September's 2022 group.
We had done two challenges.
We're like, this is awesome.
We're gonna do this for the rest of our lives.
And so we went and we're like,
well, let's not give people three months.
Let's give them 12 months.
And so we were like-
Because we had been, just to give some context,
we've been running 90 day intensives.
So people-
A bit of challenge in the 90 days.
90 days.
So the commitment for us was, hey, for 90 days,
we're going all in and like coaching people in depth,
hands-on to like scale those channels
that they just launched with us during the challenge.
We were having so much fun doing it.
And we said, why do we stop at 90 days?
Let's do 12 months of this.
And then we also said,
well, now that we're doing at this price,
I think we kept the price the same,
3000 for 12 months now.
So it was the same price,
but four times the value.
Four times the time commitment too, like on our part.
So just, you know, like what we were committing ourselves
to showing up and doing.
Yeah.
And so, and then, but what we said was,
well, we have these other two groups
because when the first group finished,
then we started the second group and we're like,
you know what would be so cool if like those people
just like came with us to the next group.
So we just gifted it to them.
So they, group one came to group two
and then group three was about to start.
And we're like, I guess we're giving group one
and group two the next 12 months.
So they signed up for a 90 day program,
ended up getting like 18 months worth of coaching.
Like, so it's, so we learned it and we kept to it.
We kept to it.
And so that's where like at the end of September,
we had those last eight weeks,
we brought another group in and then last,
this last September was the end of that 12 months.
And that's where we invited a few people into,
to the advancement.
I think this is helpful because you guys,
this is like behind the scenes stuff, right?
So like, why was that not a good idea?
Besides just like, it was a,
it was a big time commitment on our part.
It was a lot of, it was a lot more,
it was a lot more output with not the same revenue input,
which when you're running a business
makes a difference, right?
Because you are committing your hours to do stuff
at this point for people, for revenue that's not coming in.
So it was just, there's a mismatch, right?
Of the financials.
That's okay.
The Lord covers us and, you know, we consider it seed sown.
So it's not like detrimental, but it is, it was difficult.
The other thing was, is the original groups,
if I were to like have a list of names,
like, okay, we had 25 people,
then we gifted them another 90 days.
Then we get to them 12 months.
Like just a few people stuck it out with us because-
Even though we thought we were being so generous,
like the more generous we got,
the less people would show up.
It was the weirdest thing.
And so, yeah.
So I think there's a few reasons for that.
I think one of the reasons is that people didn't ask for it.
They didn't ask for the 12 months.
Right?
Like we gifted them and that's super generous,
but like maybe they were,
maybe they got what they needed.
Right?
Like they weren't,
they didn't want to commit to showing up for weekly calls
for the next 12 months.
Right?
Like, they're like, that's great.
So that's, that's part of it.
Right?
The other thing is when it's always there,
it's always there.
It's like living at the beach.
Like when you live at the beach,
you don't go to the beach because it's always there.
When you visit the beach for a week,
you're there almost every day.
Cause you're like, I'm only here for a week.
And so I think there was a little bit of that as well.
Like, oh, well I've got 12 months of this.
So like, this isn't really a convenient time
for me to start right now.
There wasn't this, any sense of urgency to like join a call.
And no one like,
no one plans out what they're wanting to do
over the next 18 months.
Like that's how we picked 90 days.
Cause it was-
It helps you know, this is starting and stopping.
Okay.
I can commit to this time.
Like a 12 month membership is just a really long time.
Like life happens, things change.
I don't know what I'm going to be doing in October.
It's January.
Right?
I have an idea, but I don't know.
So there was just,
even for people who joined the 12 month membership,
it was just, I think a little bit too much margin
for there to be.
efficient, accelerated impact and growth.
Yeah.
And, and just from like a super practical standpoint, like from a financial standpoint, we said, Hey, here's three months for 2500 so that's like $830.
A month is what we were valuing time with Bruce and Lindsay and actually we price it at 5000 and then we gave everybody like half 50% off because it was our first group is kind of how we positioned it.
Let's take it like a you know $830, when we give them the 18 months, it basically took that investment and said, Oh, Bruce and Lindsay, hanging out with Bruce and Lindsay for the month is like 130 bucks.
It's like we went from 830 to, you know, 130, and we didn't we didn't.
It was. So we finished the way we devalued it, we devalued it.
And so, you know, it was like, Oh, well, you know, anyway so so that's that was one thing and was was not just the, it was the kind of two parts it was like being overly generous but we thought we were being like very kingdom.
Right, but we actually were making it work not just worse for us but it was, it wasn't actually beneficial to anyone like, well, and, and let me be.
Yeah, let me be real real real real real with you guys.
For me, I can't speak for you, but for me, it was a decision made out of fear, because I love spending time with these people we don't want to say goodbye to them, we don't want to say goodbye to them, and I didn't want to ask them for more money.
Yeah, because I didn't know if they would decide if it was valuable enough or not.
So it was easier to just gift it and keep people around, and, and it was fear lead. Yeah, so that's just, that's just me being real real real real.
It's kind of embarrassing but that's the truth like the generosity was fear motivated which is not kingdom. Yeah.
So, that's the one thing, just being overly generous and then the other thing is just, just the 12 months like we said like that was something where we, we, it didn't give us enough flexibility, but we it was too much of a rigid thing because all of a sudden
January of 2020 2021 for the next 18 months we met every single like Tuesday and then and as you guys know some of those we did, we were like, let's do that let's do Tuesday and Thursday like we just kept like adding to it.
So, anyways, it was, you get you get to learn from these mishaps. And again, everybody learned we learned to I mean, and other people, other groups who are part of the mentorship things we were looking at what they were doing and they were doing these 12
months programs but they had hundreds if not thousands of people in the group. So they were charging maybe $1,000 for an entire year.
Which is great but they had scale, you know, they had scale to so they were able to hire team members to run some of the calls they were able to have the extra admin they were you know they weren't they weren't doing all of it.
And you know multiple times a week and everything like that so we just weren't there yet.
And so yeah, so that's just it was just a learning moment so we would suggest not to do a 12 month membership.
And I think thinking about membership you know think about monthly membership like, yeah, you, you know that you can commit so every month we're going to have X amount of calls we're going to meet weekly, you know, we're going to do mentorship calls
or coaching calls once a week, and kind of, you know, when you have people paying for the month, you can commit to the month and then you should and then if you decide six months down the road like we're going to be closing out this program you can give a month notice,
finish it out strong and move on to the next thing.
I think another like sanity check as well as just when you're making an offer at a certain level, like you have authority in that thing that you've invested yourself personally so we were able to like, we had just a few months before that had made like
$10,000 investment into another program. So we felt ourselves yeah we felt like we had authority to ask people for 2500 because we ourselves had spent 10,000 on another program.
And we had authority at that at that level. Yeah. And so as we had done what we were asking people to do. Yeah. And I think that's important. Yeah. And just a year or two before that, like, we had never spent $1 on coaching for either one of us like we had,
you know, our stories like we, we didn't even want to do a $19 challenge because we were like, well this is like a waste of money, you know, and we'd never spent money on ourselves like that so we kind of got into that world of like oh you can actually pay coaches to help you get places a lot faster and, you know, teach you all the, you know, mistakes and stuff so, and now like, you know, accelerate that through like we've done programs now like $50,000 we've done one of those and then we have to renew it and stuff, and that
That like, it changes how you think about yourself and taking something seriously,
so you show up and how you engage.
And so now we're offering a $50,000 kingdom messenger program.
But you know, it's helpful.
Like it's going to be really good guys.
When you have been coached and mentored, you gain, you know, how to then coach and
mentor, like you have, you know what it's like on the other side.
And so if you're not coachable, then why would you expect other
people to be coachable with you?
Like, that's important.
But also we, we learned like, Hey, what does it feel like to be on a group call?
Is it intimidating in this setting to ask a question?
Okay.
Like, are there ways that we can make that easier?
You know, it just, it started to give us some insight and some wisdom on how to
actually coach people and bring, you know, bring people out that maybe weren't
extroverted, you know, like, and make sure everyone got time and made sure
people were getting their questions answered and Hey, like, let's make sure
that like, we have an email that people can reach out to at any time, you know,
just, it gave us some things that when you're on the other side, you're like,
I wish I had this in this program.
You could then build it out in your program that helped that actually helped
people's learning and development.
Cool.
That's good.
I know, I know it was one question that maybe it's mothers.
We have a hard stop at four.
Yeah, we do have a hard stop at four today, but if there's questions, more
questions, so, oh, I see Bridget's hand.
You can unmute.
Um, well, don't feel bad about the 12 months we offered lifetime
without family stuff.
So, um, but, but I was going to say something earlier about charging, you
know, I come from a, from a background where we did everything in the church
free, so we gave all the parenting, we did all the rest of it.
When we started charging with the brilliant platform, it was amazing how
much people took it more seriously.
They valued what we were saying.
And on each occasion, we always gave away a free membership to our community.
And none of those people ever even opened the link because it was free.
So it was kind of like, well, that wasn't even worth it.
And so I think that also what we found in our experiences, when you offer, you
know, you can work on your parenting skills for the next 12 months or lifetime
as we offered, it's like, oh, well, we'll work on it next week.
But when you say, you know, you can have peace in your home in 30 days or in 90
days, people are very motivated to get into it.
And so we've learned, you know, also the hard way that we were just making it too
drawn out and, um, absolutely agree with you with the, with the funding.
And I think there's a problem in, there's a religious church feeling that, you know,
you can't charge for things because that's what everything comes free plus free
babysitting and, you know, a meal on the way in and kind of thing.
So we've had to undo a lot of our thinking just to realize that what we have can
really change the parents' lives.
And so, you know, even if we do overcharge and get less people, it's definitely worth
it.
So just to encourage what I mean, a hundred percent.
That's good feedback.
Hey, Marianne.
I have a question about nothing to do with this.
I got an email about the masterclass for making ads.
Yes.
But when, when I go on it, I've tried a couple of times that it's just a site, but
there's no actual videos.
Um, where is it?
It's on Kingdom Messenger TV.
So the link that we shared is the magic link.
So you should, yes, I went, I went on that.
I'll show you the page.
Yeah, let's do that.
We can add you to America.
Just add you to the group.
I think we'll just make sure you're in there.
I was already on the group.
I go right into it.
I just don't see videos.
Let me show you.
Maybe, maybe there's something I'm not seeing here.
I added my name, so I'm a member.
Yeah, that's not, that's not right.
I think there's no content part of this group for some reason.
We'll look at that.
Okay.
And we can just add you to it manually.
In fact, you could probably do it before we end the call
and you can just refresh.
Okay.
Yeah.
If anyone, if you have any troubles like that, also, you know, the group, send us
an email, help at KMW support, and we'll, we'll get you in, um, this is like a few
clicks for us to get you, uh, get you access.
So.
All right.
We've got, what is it?
I can't see that clock.
Five more minutes in case there's any more questions or feedback.
Yeah.
And as, or if there's topics or things you guys would like for us to
cover next week on our, on our last call or between now and next week.
Yeah.
There's like things that we haven't covered that you're like, I really
want to make sure we talk about this.
Yeah, definitely.
Let us know.
I've got one question.
When you, you talk about people sending money in, I don't, I don't know if you've
ever shared how.
How exactly you do that. Yeah, you do PayPal or what do you do. Yeah, that's a great question. So, actually I did actually write this down I don't think we got to it so we would use something like like stripe is a great option.
If you are doing something where people just paying one time for you and, and, and then that's it that's like a one time payment stripes great. If you're doing a recurring thing where it's like a membership $99 a month or something like that.
You could do a subscription as well through stripe. There are other tools as well that will help you make a kind of a product page.
I'll drop to them here in the chat.
Another one called, it's called lemon squeezy.
I think it's supposed to be super easy.
Get it.
That's what I call it and then stripe. These are both free services. And what they do is stripe will take about 2.9% of the transaction so on $100 $2.90.
And then lemon squeezy takes about 5% of the transaction so $5 on 100 so both are, in my opinion, very much worth that small percentage for what they give you, because you don't have to go set up complex stuff and all the security liability is pushed to them
as far as like the credit card goes and how it all works.
The only one I've heard of is PayPal.
You can certainly do PayPal. We did make PayPal available.
We use click funnels to then send people to PayPal.
I think, you know, are there any cons some, so the benefits PayPal is that it works globally.
A lot of people like PayPal if you're outside the US and so that's what we, we didn't do that our first challenge and the second challenge we did it, and like more than half our transactions came through PayPal.
International group. Yeah, and I think there's some protection in there as well if someone pays $37 for your thing and then they feel like it was a scam or something they can basically get the money back some way.
So I think people feel a little more comfortable giving you their money through that.
Certainly you can set up, you know, a product or you can request payment from PayPal that way.
We do use, we use click funnels to do like our, our pages I click funnel our funnel pages, and they have a PayPal integration so that it kind of just is all on one page that's really easy.
But those are all, all three of those are really good solutions.
What's nice about the lemon squeezy and the stripe option is you can kind of get these really cool checkout pages where you just send someone a link, and it's branded looks pretty has all your stuff on there.
You don't have to go make a funnel.
I try to avoid even bringing up click funnels like on this on this level because you don't really need it for any of these three steps.
Definitely helps when you're scaling there's some other tools but it is very complicated to set stuff up through there.
Just a lot of rabbit holes to get stuck. Okay. Yeah, thank you.
I'm probably going to make a video on lemon squeezy I just told Lindsay this before the call, like a tech Tuesday video so that'll just be on the channel somewhere, because I just been playing with it the last week or so it's pretty, it's pretty
cool. Yeah.
And just one thing is I don't think I closed this loop but I said where do challenges fit in so that second step when we talk about doing live trainings there's kind of this sub step, if you wanted to go ahead and do a paid challenge, like, you know, 27 $37
or something easy entry, you could do it. That could be your second step to, but we would, if we did it all over again we would start with the free live trainings before we would ever think through a challenge because that is less output on us less admin
and there's people that that's all they really need for a taste and see to then join your, your membership your intensive program, or by the product that you're wanting to sell so we would, we would start there but you can certainly also do a challenge during that
step is like a paid challenge during that step, it's a little bit more robust like a three day something. That's great.
Awesome. Hopefully this is helpful if you guys have questions and comments you can always jump into the Facebook group we can keep the conversation going. So, we'll see you next Tuesday.
Bye guys. Yeah.